Subscription League (Purchasely, Olivier Destrebecq, Jeff Grang, Nicolas Tissier)
Explore every episode of Subscription League
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 11 May 2022 | Babbel - How to create and launch a success in a crowded market with Belen Caeiro | 00:28:39 | |
In this episode of Subscription League, we sit down with Belen Caeiro, the VP of Product Management of Babbel Live, to talk about the bold decisions, attempts, and success along the journey of creating the latest business branch of Babbel, Babbel Live. Belen shares the logic behind the brand’s unusual approach of not offering a free trial and tips on how Babbel Live differentiates itself from its competitors in the market. Listen to the end to steal Belen’s predictions of the future of subscription apps, and her view on the benefit of pursuing product-led growth. For noteworthy quotes and key takeaways from the episode, read the article - How to create and launch a success in a crowded market with Belen Caeiro. Episode Topics at a Glance
More about Belen Caeiro Prior to Babbel, Belen led the international roll-out of SoundCloud’s monetization options. She was involved in the early-stage development of other online companies in the entertainment and ticketing industries. Now based in Berlin, Belen is originally from Argentina and lived in Spain, Singapore, the Philippines, the United States, and the Netherlands. She’s a firm believer that learning new languages helps us understand each other and integrate new perspectives into our way of thinking. Belen Caeiro’s Links Timestamps [0:36] Belen is introduced on the show [1:30] What is Babbel Live?
Transcript Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 27 Apr 2022 | Phiture - All about Retention with Andy Carvell | 00:29:03 | |
This is the 1st Episode of Subscription League, a podcast brought to you by Purchasely. User retention is the lifeblood of every app business. But where do you start? Andy Carvell, Partner and Co-founder of Phiture looks at this question from the product development point of view and talks about how the effort to increase retention and engagement has to be built-in in applications. Episode Topics at a Glance
More about Andy Carvell Andy has over 20 years of experience in the mobile industry. His company Phiture, is a Berlin-based mobile growth consultancy and agency co-founded in 2016 with Moritz Daan with over 110 employees. Phiture consults clients around the globe on mobile growth topics, helping them develop and implement holistic mobile growth strategies. Prior to Phiture, Andy led the user retention team at SoundCloud in Berlin. Andy published the Mobile Growth Stack in 2015, widely adopted as an essential framework for mobile marketers, which he continues to develop. Andy Carvell’s Links
[0:39] Introducing Andy and his background in mobile apps [0:37] Andy’s creation at Nokia - Space Impact game [2:50] Retention - the key indicator of success for a mobile app [4:35] Working on retention from the early stages of app development [6:07] How Phiture helps companies to grow their apps [8:00] Andy’s top tools to boost retention [11:28] Should you add friction to the onboarding process?
Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 31 Mar 2022 | Welcome to Subscription League, a podcast about app subscription business | 00:04:10 | |
Welcome to the Subscription League podcast hosted by Purchasely, a world-class end-to-end no-code In-App Subscription management, and growth platform. Drawing on the industry experience of Purchasely’s three award-winning founders, we sit down every 2 weeks with reputable CEOs, innovators, and experts to discuss hands-on experiences, pitfalls, and actionable insights and strategies for success. This podcast aims to guide you through your app subscription business journey. Here’s a quick glimpse into the shining speaker lineup for the first episodes :
Olivier Destrebecq is a mobile app creator who enjoys helping small to medium business create their mobile app. You can also listen to him on the Mobile App Makers podcast. Jeff Grang is the Co-founder & CPO of Purchasely. He was one of the first 500 developers of the iPhone developer beta program. In his previous company, Jeff has helped many companies build their first apps, and in 2020 was awarded the worldwide App of the Year. Nicolas Tissier is the Co-founder & CEO of Purchasely. He has strong experience in consumer apps and the media industry since 2010, designing and deploying digital products used by millions of active users. Nicolas is passionate about mobile, user experience & platforms. Links
Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 08 Jun 2022 | The Guardian - Growing the user base The Guardian way with Jesse Wilkins | 00:24:15 | |
The most trusted digital-content news in the world, The Guardian’s core business mission has always been to help people understand better the world we live in by keeping journalism accessible to everyone. The model that the brand settled on to achieve this was keeping all its content free without adopting paywalls. While this is clearly a countertrend move, especially in the journalism industry, the British newspaper enjoyed the most significant rewards - an exponential increase in readership, the capacity to perform effectively A/B testings with velocity, and customer trust. The Guardian’s customer experience optimization based on routine research and A/B testing enabled the brand to see themselves as the readers saw them, hold that mirror up and speak to them in an authentic way. For noteworthy quotes and key takeaways from the episode, read the article - Growing the user base The Guardian way - with Jesse Wilkins Episode Topics at a Glance
More about Jesse Wilkins Currently at the Guardian, one of the world's leading liberal newspapers. After working in a variety of e-commerce roles, Jesse has spent the last few years in the donation/subscription space, thinking about how to convert readers of the Guardian, which has a free and open model of journalism with no paywall. He was part of a small team that launched the Guardian’s voluntary donations ‘Contributions’ product in 2016 and played a key part in helping them reach 1m acts of financial support, helping to pivot the organization towards a reader funded model. He is now the senior growth manager for global reader revenues, leading a team of six. Jesse Wilkins’ Links
00:22 Jesse Wilkins Introduction 01:15 Can you explain what business model The Guardian has landed on and allowed you to break even with the $1 million financial support? 02:45 Background on the Ownership Model at The Guardian 04:55 How did you approach the challenge of keeping content free? 07:38 Why is it so important to do A/B testing and experiments? 09:32 How much optimization did you put behind the current messaging on each article and subscription page? 10:21 Do you have anything to share regarding the triggering strategy and the way the messaging is adapted to the content and the way it is displayed? 12:02 Failed Experiments and Surprises in A/B Testing 14:25 Experiments Conducted on Web vs Mobile App 15:21 Your content is not hidden behind a paywall; how does that impact you? 17:06 Are your heavier readers donating the most or is there a different correlation there? 17:51 Why is the solution you picked for The Guardian working compared to others? 23:02 Where to Learn More About The Guardian 23:34 Thank You and Outro Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 06 Jul 2022 | Rootd - How to bootstrap #1 health and fitness app with Ania Wysocka | 00:25:53 | |
Rootd is "anxiety and panic attack relief right in your pocket.” It leads the #1 rated app on both iOS and Google Play and boasts over a 1.7 million user base. The award-winning application has paved a unique path to success based on an unusual approach - bootstrapping. While raising venture funding is a celebrated practice in the startup industry today, the brand has been insisting on 100% financial and technical independence. Today, the app is trusted by users in 150+ countries and continues to grow its revenues. In this episode of Subscription League podcast, Olivier and Jeff sit down with Ania Wysocka, Founder of Rootd to talk about the story behind the app’s creation and how its strategies around onboarding, paywall, and user engagement had a catalytic impact on the app’s growth. Please listen, subscribe, share, and leave a glowing review! For noteworthy quotes and key takeaways from the episode, read the article - How to bootstrap #1 health and fitness app with Ania Wysocka (Rootd)
Episode Topics at a Glance
More about Ania Wysocka Ania is the founder of Rooted - the #1 rated mobile app for anxiety & panic attack relief. Ania designed and created Rootd’s complete content and has led the business to over 1.7 million users in over 150 countries. Her unique combination of graphic design, marketing, and subject matter expertise provides Rootd with its unmistakable personality. Previously Ania served as Program Director at Alacrity Canada, where she created and led a Digital Marketing Bootcamp to run province-wide in partnership with the BC government, helping over 6,000 individuals and small businesses, particularly those impacted by COVID-19. Entrepreneurial by nature, with a strong sense for effective design and cross-cultural communication, Ania has been selected for a Developer Spotlight by Apple, as a “30 Under 30” winner by BC Business, a "Canadian Woman in Tech you Should Know" by the Daily Hive, and one of “20 Women Entrepreneurs to Watch” by Founders Fund.
Ania Wysocka’s Links
[00:00] Welcome to the Subscription League [00:22] Ania Wysocka & Rootd background [01:39] The early days & origin of Rootd [03:26] Is Rootd in Flutter now? [03:37] What pushed you to go the self-funded route? [05:34] Benefits of Ania using Rootd [07:20] Ania’s communication with users and tone vs a larger company [08:13] The importance of positive reviews 10:45 Other methods to monetize Rootd [11:53] What are the variations you tried around your paywall? [13:10] Is the Panic Button free? [14:09] Did the paywall have an impact on the reviews? [15:38] What are some takeaways from the experiments on the paywall? [16:45] Rootd stories published by Apple and its impact [21:03] Advice for bootstrappers [23:00] The future of Rootd [24:42] Where to learn more about Rootd [25:20] Thank you for listening
Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 13 Jul 2022 | Luni - Subscription Marketing 101: tips to drive acquisition and retention with Adrien Miniatti | 00:32:15 | |
Luni’s journey as an app empire started out only about four years ago as developers of utility apps such as Scanner. Their business extended to creativity and wellness apps, including Fitness Coach(wellness), Omada(social sports betting), Meditation Nest(wellness), and Photo Studio(creativity). Luni boasts all together over ¼ million daily downloads. The company’s success is essentially based on providing gratifying app content and continuous improvement through frequent testings and optimizations. Luni is also a big advocate of influencer marketing. About 60% of Luni’s users are based in the United States. Adrien's secret recipe for starting from scratch to reach success?
Listen to the episode to steal all the step-by-step tips for growing small apps from scratch to success! For noteworthy quotes and key takeaways from the episode, read the article - Subscription Marketing 101: tips to drive acquisition and retention with Adrien Miniatti (Luni) Episode Topics at a Glance
More about Adrien Miniatti A passionate autodidact, Adrien Miniatti started coding at 13, recruited engineers at 19, and today spends more than 2.2 million euros per month on marketing to take the mobile applications of the Luni empire, a mobile app publisher and developer of a wide variety of applications, to the top. Adrien founded gaming studios and launched Luni about four years ago. Adrien is also an investor in several tech companies. Adrien Miniatti’s Links
Timestamps 00:19 Welcome and Introduction 01:05 Adrien Miniati Background 02:55 How do you approach user acquisition? 03:50 Organic User Acquisition Good and Bad 05:31 Advice for Early Start-Up 06:45 How are you building a brand? 08:25 Influencers Impact on Culture and Awareness 10:12 Converting Users to Customers with Fitness Coach 14:58 Profit and Conversion Rate 18:20 The Effect of App-Tracking Transparency 20:57 Apple Custom Code 25:09 Fitness Coach’s Development Process 30:42 Where to Learn More Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 31 Aug 2022 | GP Bullhound - What venture investors look for in subscription apps with Eric Crowley | 00:24:28 | |
Despite a lot of doom and gloom out there about the slowdown of VC investment and how start-ups need to brace for the impact, smart and well-disciplined investors are still looking for home runs, and funding opportunities are still available for the best subscription app companies. In this episode with Eric Crowley, partner at GP Bullhound, we talk about Consumer Subscription Software Flywheel, the investment north star that defines the main attributes of a successful CSS. Then we talk about how subscription apps can maximize investors’ attention by
Listen to the episode to find out more about the investor’s inside scoop. For noteworthy quotes and key takeaways from the episode, read the article - What venture investors look for in subscription apps with Eric Crowley (GP Bullhound). Episode Topics at a Glance
More about Eric Crowley Eric is a Partner at GP Bullhound, focusing primarily on M&A, Capital Raises, and Advisory transactions with expertise in consumer subscription software, tech-enabled agencies and ad-tech. Over his career, he has completed transactions totaling over $3 billion in enterprise value. Prior to GP Bullhound, Eric served as an executive at a software start-up where he focused on financial management and driving growth. In addition, Eric worked at Lazard and Antares Capital focusing on middle market transactions. In addition to his CPA, Eric has an MBA from the University of Chicago and a B.S. degree from Xavier University. Eric Crowley’s Links
Timestamps 00:20 Introducing Eric Crowley and GP Bullhound 01:08 Consumer subscription flywheel 03:35 What GP Bullhound looks for to invest in companies 05:13 The importance of UX and UI 06:55 The role proprietary data takes in building a business mode 08:41 Transitioning from founder-backed to venture-backed companies 11:20 Post-pandemic subscription net businesses 12:59 Examples of creative ways to engage consumers 15:01 Will the Winner-Take-All trend continue? 16:56 Best success stories 18:24 The digital to analogue transition 19:28 Should funders worry about reaching specific APIs? 21:03 Consumer subscription software conference 23:10 Where to learn more about GP Bullhound Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 17 Aug 2022 | Uptime - How to build a successful user-first app strategy with Léa Samrani | 00:23:30 | |
Uptime is built on a mission to help people to learn quickly and grasp knowledge from trusted thought leaders without spending too much time, energy and/or resources. Only launched in 2021, the app already boasts almost a five-start customer reviews on the App Store, recognized as an Apple Editor's Choice and a Google Play App of the year 2021. In episode 8, Léa Samrani, lead product manager at Uptime, talks about how the company expedited the app’s growth by
Listen to the episode to find out more about the brand’s growth strategy. For noteworthy quotes and key takeaways from the episode, read the article - Uptime - How to build a successful user-first app strategy with Léa Samrani. Episode Topics at a Glance
More about Léa Samrani Léa is a London-based product management veteran with about a decade of experience managing teams, driving product strategy, and building products ground up in fast pace environments. Currently, she’s the lead product manager at Uptime, a freemium app featuring 5-minute knowledge hacks from the world's best books, courses, and documentaries. Prior to her current position, Léa worked as a senior product manager at Bumble and Badoo. She also has years of experience as head of product management in the charity sector. Her educational background includes a public law and politics science degree and a master’s in marketing communications advertising. Léa is also a lecturer at Product School. Léa Samrani’s Links
Timestamps 00:20 Introducing Lea Samrani 00:43 Lea Samrani and Uptime backstory 02:17 What did the research you did for your app entail? 05:51 Knowing when Uptime was on the right path 07:58 Challenges of A/B testing 12:00 Importance of testing the paywall 15:03 Does your advice change based on the scale of the company (large vs small)? 16:31 What KPIs do you optimize for today and why? 18:45 Did you encounter any unexpected tests? 20:31 How do you educate users on the value of the app? 22:17 Where to learn more about Lea Samrani and Uptime
Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 03 Aug 2022 | [REPOST] Babbel - How to create and launch a success in a crowded market with Belen Caeiro | 00:28:39 | |
In this episode of Subscription League, we sit down with Belen Caeiro, the VP of Product Management of Babbel Live, to talk about the bold decisions, attempts, and success along the journey of creating the latest business branch of Babbel, Babbel Live. Belen shares the logic behind the brand’s unusual approach of not offering a free trial and tips on how Babbel Live differentiates itself from its competitors in the market. Listen to the end to steal Belen’s predictions of the future of subscription apps, and her view on the benefit of pursuing product-led growth. For noteworthy quotes and key takeaways from the episode, read the article - How to create and launch a success in a crowded market with Belen Caeiro. Episode Topics at a Glance
More about Belen Caeiro Prior to Babbel, Belen led the international roll-out of SoundCloud’s monetization options. She was involved in the early-stage development of other online companies in the entertainment and ticketing industries. Now based in Berlin, Belen is originally from Argentina and lived in Spain, Singapore, the Philippines, the United States, and the Netherlands. She’s a firm believer that learning new languages helps us understand each other and integrate new perspectives into our way of thinking. Belen Caeiro’s Links Timestamps [0:36] Belen is introduced on the show [1:30] What is Babbel Live?
Transcript Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 14 Sep 2022 | Phiture - How to optimize mobile app subscription with Andy Carvell | 00:28:46 | |
As a long-time fan and a collaborator of the consultancy, we invited Andy to Subscription League Podcast for the second time to draw tips for optimizing mobile app subscriptions. Andy is a Partner and Co-founder at Phiture, a multi-award-winning mobile growth agency and one of the top 100 fastest-growing agencies worldwide. If you are occasionally seeking advice on topics around subscription optimization and growth, you might already be familiar with Andy's expertise, often referred to by the In-App Subscription community. In the first episode of the podcast series, All about Retention, Andy shares some valuable insights on how to boost retention. This time, he focuses on paywall practice recommendations for the entire subscription journey and four escalating levels of subscriber intent. For noteworthy quotes and key takeaways from the episode, read the article - How to optimize mobile app subscription with Andy Carvell (Phiture) Episode Topics at a Glance
More about Andy Carvell Andy has over 20 years of experience in the mobile industry. His company Phiture, is a Berlin-based mobile growth consultancy and agency co-founded in 2016 with Moritz Daan with over 110 employees. Phiture consults clients around the globe on mobile growth topics, helping them develop and implement holistic mobile growth strategies. Prior to Phiture, Andy led the user retention team at SoundCloud in Berlin. Andy published the Mobile Growth Stack in 2015, widely adopted as an essential framework for mobile marketers, which he continues to develop. Andy Carvell’s Links
Timestamps 00:22 Introducing Andy Carvell 00:43 Andy and Phiture's background 01:30 How the subscription economy is doing 02:44 How many subscriptions does an individual user have? 04:20 Questions app publishers should be able to answer 06:33 How long it takes users to go from installation to subscription 09:38 How to interact with users 11:28 How do you pick your strategic objectives? 14:28 Escalating sequence of intent 17:40 Do you offer promo codes or discounts? 18:34 Growth tactics: paywall 22:51 Free vs premium products 24:16 Setting price for the lifetime subscription 27:23 Phiture & Purchasely event details
Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 28 Sep 2022 | Jodel - Shifting from ads to In-App Subscription-led revenue generation with Tim Schmitz | 00:27:36 | |
In the beginning, Jodel's choice of growth model was selling traditional ad spaces because it was a more effortless and quicker option to scale as a startup. With the vision to provide advertisers with a unique experience to engage with the local community, Jodel revamped the In-App Advertising experience with In-App Purchases, simplifying the payment process and diversifying ad opportunities. Today, Jodel’s primary revenue stream comes from the combination of In-App Subscription and In-App Purchase of Consumables. Listen to the full episode to learn more about Jodel’s journey to improve the app with new features, unexpected winners and losers in its optimization journey, and its most significant challenges today in increasing revenues. For noteworthy quotes and key takeaways from the episode, read the article - Shifting from ads to In-App Subscription-led revenue generation with Tim Schmitz (Jodel) Episode Topics at a Glance
More about Tim Schmitz Tim is the COO and Co-Founder of Jodel. Over time he managed all functions of the company like Product, Growth, Community, Tech and Monetization. Prior to Jodel, Tim studied at ESADE Business School and worked in banking and consulting. Tim grew up with strong ties to software development due to his father who owns a software company. During his exchange semester at San Diego State University, Tim met Alessio Avellan Borgmeye with whom he founded Jodel together. Tim Schmitz’s Links Timestamps 00:21 Presentation with Phiture 01:08 Welcoming Tim Schmitz and the Jodel app 01:33 Jodel's Hyperlocal Community and challenges it represents 04:08 Worldwide users for Jodel 04:48 Features and strategy behind Jodel's paywalls 09:31 How did you mix subscriptions and in-app purchases? 11:58 Strategy to determine what is free or purchasable 15:29 Unexpected features: winners & losers 17:13 Do you combine tests with user reviews to make your determinations? 20:39 Did you ever have a bug that became a feature? 23:35 How do you keep a pulse on feedback for hacking? 24:27 Challenges to increasing revenue and subscriptions Transcript Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 12 Oct 2022 | BlueThrone - Product market fit, Subscription Model, and Other Key Secrets of Success by Idan Waller | 00:25:42 | |
BlueThrone, a leading app aggregator, started buying apps in 2021 and has grown considerably since then. Today, there are over 30 apps under the brand, and those developers they purchased apps from are free to do what they do best: create extraordinary apps. With BlueThrone is a culmination of experience, expertise and a proven record of changing the fortunes of apps, the company's CMO and Co-founder, Idan Waller, has some insider tips to share on what are the success factors that apply to all mobile apps and what the company looks for when acquiring a new app. Listen to the full episode to learn more about how the In-App Subscription model can help apps earn big and build extraordinary products. For noteworthy quotes and key takeaways from the episode, read the article - Product market fit, Subscription Model, and Other Key Secrets of Success by Idan Waller (BlueThrone) Episode Topics at a Glance
More about Idan Waller A die-hard digital entrepreneur. Idan Waller has rich experience in direct-response marketing, creating multi-million dollar funnels with the best direct marketers in the world. This led Idan to build Israel's biggest coaching company for digital-based SMB's. This business and marketing experience culminated in founding Bluethrone, with his brother and long-time business partner Alon. Bluethrone is like a VC for apps; it acquires and scales subscription app businesses. Idan Waller’s Links
Timestamps 00:22 Idan Waller & BlueThrone background 01:06 BlueThrone business model 01:56 Examples of apps grown by BlueThrone 03:49 How long do your developers stay? 04:49 What do you look for in apps you buy? 06:17 Origin of BlueThrone's 5k MMR rule 07:08 How to get on BlueThrone's radar 09:25 Things that stand out in evaluations for apps 12:00 Higher match in the evaluation process: subscriptions 15:07 How BlueThrone scales apps 16:27 Idan's "secret sauce ingredient" 19:22 Must-haves for apps that were initially overseen 22:32 Importance of BlueThrone's digital researchers
Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 27 Oct 2022 | [REPOST] Luni - Subscription Marketing 101: tips to drive acquisition and retention with Adrien Miniatti | 00:32:15 | |
Luni’s journey as an app empire started out only about four years ago as developers of utility apps such as Scanner. Their business extended to creativity and wellness apps, including Fitness Coach(wellness), Omada(social sports betting), Meditation Nest(wellness), and Photo Studio(creativity). Luni boasts all together over ¼ million daily downloads. The company’s success is essentially based on providing gratifying app content and continuous improvement through frequent testings and optimizations. Luni is also a big advocate of influencer marketing. About 60% of Luni’s users are based in the United States. Adrien's secret recipe for starting from scratch to reach success?
Listen to the episode to steal all the step-by-step tips for growing small apps from scratch to success! For noteworthy quotes and key takeaways from the episode, read the article - Subscription Marketing 101: tips to drive acquisition and retention with Adrien Miniatti (Luni) Episode Topics at a Glance
More about Adrien Miniatti A passionate autodidact, Adrien Miniatti started coding at 13, recruited engineers at 19, and today spends more than 2.2 million euros per month on marketing to take the mobile applications of the Luni empire, a mobile app publisher and developer of a wide variety of applications, to the top. Adrien founded gaming studios and launched Luni about four years ago. Adrien is also an investor in several tech companies. Adrien Miniatti’s Links
Timestamps 00:19 Welcome and Introduction 01:05 Adrien Miniati Background 02:55 How do you approach user acquisition? 03:50 Organic User Acquisition Good and Bad 05:31 Advice for Early Start-Up 06:45 How are you building a brand? 08:25 Influencers Impact on Culture and Awareness 10:12 Converting Users to Customers with Fitness Coach 14:58 Profit and Conversion Rate 18:20 The Effect of App-Tracking Transparency 20:57 Apple Custom Code 25:09 Fitness Coach’s Development Process 30:42 Where to Learn More Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 09 Nov 2022 | Aperture - Tips for Creating the Right Mindset for Business Growth by Hannah Parvaz | 00:30:10 | |
In today's technology-led world, new companies are taking off faster than ever. In 2010, the number of new business applications was 2.5 million. Fast forward 11 years to 2021, and the number jumped 116 percent to 5.4 million. But they are also failing faster. According to the latest data, 10% of new businesses don't survive the first year, and 90% of startups fail over the long run. One of the culprits, other than the bad product or lack of proper product-market fit, is that some companies expand so quickly that they outrun the process of putting in place a holistic growth strategy that's based on adaptability, ongoing learning, and customer understanding. For Subscription League Podcast Episode 13, we invited Hannah Parvaz, an award-winning app marketer and the Co-founder of a London-based growth agency, Aperture, to talk about some of the most valuable growth lessons she learned throughout years of research and experience in growing numerous brands to ten-figure yearly revenues. In this episode, you will learn about:
For noteworthy quotes and key takeaways from the episode, read the article - Tips for Creating the Right Mindset for Business Growth by Hannah Parvaz (Aperture) Episode Topics at a Glance
More about Hannah Parvaz Hannah Parvaz is the Co-Founder of Aperture. A multi-award-winning marketer, coach and mentor, Hannah was named App Marketer of the Year in 2019 and has spoken internationally on the future of app growth, privacy, and leveraging data analytics. Having worked with more than 200 companies, Hannah is passionate about supporting & lifting others within the industry; mentoring on Google Launchpad, coaching for Startup Core Strengths, and gaining a 5-star rating on GrowthMentor. Hannah Parvaz’s Links
Timestamps 0:22 Hannah Parvaz background 1:32 Hannah’s take on growth and why it's important 4:30 Core values to embrace a growth mindset 5:36 How do you balance work in the backlog? 6:52 Hanna's #1 advice for startup subscription businesses 8:17 North Star metrics explanation and advice 11:31 The experimental process and growth mindset 16:28 How Hannah reached success with an app 19:03 Why doesn't like the term "user interview" 23:07 Understanding the "why behind the why" 23:47 What's the alternative to personas? 25:08 Recommendation for jobs to be done framework 26:46 An important lesson that Hannah learned 29:13 Wrap up 29:39 Thank you for listening Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 23 Nov 2022 | MobileGroove - The Subscription Model - the State, Benefits, and Success Tips by Peggy Anne Salz | 00:36:22 | |
We are steering down the barrel of recession, but consumers’ appetite for subscriptions will likely continue to develop, and an increasing number of subscription businesses will share the pleasure.
What’s driving the rise of Subscription models?
Despite the proven benefits, there are still many challenges that apps struggle with such as the notorious “subscription fatigue.” Listen to the full episode to learn about the state of the subscription economy, and success strategy recommendations by Peggy Anne Salz, a leading mobile marketer, and the chief analyst and founder of MobileGroove. For noteworthy quotes and key takeaways from the episode, read the article - The Subscription Model - the state, benefits, and success tips by Peggy Anne Salz (MobileGroove) Episode Topics at a Glance
More about Peggy Anne Salz As the chief analyst and founder of MobileGroove — a top 50 ranked destination providing analysis, custom research, and strategic content marketing to the global mobile industry, and mentoring and consulting to tech startups — Peggy Anne Salz is recognized as one of the leading experts shaping the mobile world. Peggy is also a nine-time author, a frequent Forbes contributor and guest contributor for a variety of leading media outlets — including Harvard Business Review — where she shares her insights on mobile marketing, mobile apps, customer engagement, and business innovation. Peggy produces podcasts, videos, webinars, and blogs to equip mobile marketers with best practices and growth strategies to power campaigns, brand storytelling, and user engagement. She is also the Chief Content Officer of MMA Germany. Peggy Anne Salz’s Links
Timestamp Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 07 Dec 2022 | Appic - All about subscription app onboarding with Tobias Boerner | 00:25:08 | |
Tobias Boerner, now Chief Marketing Officer & Co-founder of a Luxembourg-based app aggregation company, Appic, has been laying a series of remarkable stepping stones in his career. The most noticeable are his achievements at LOVOO, one of the biggest dating apps in Europe which he made an exit for about $70 million, and Fastic, a five-star intermittent fasting app used by over 26M users worldwide, 92% of whom are happy customers. The Fastic app is also looked upon by many subscription apps and marketers for its exemplary onboarding process and its approach to building users’ trust and satisfaction with consistent delivery of personalized experiences. For the Subscription League Podcast episode 15, we sat down with Tobias to discuss the nitty-gritty of how the Fastic app differentiates itself from other fasting apps with its extraordinary onboarding strategy. For noteworthy quotes and key takeaways from the episode, read the article - All about subscription app onboarding with Tobias Boerner (Appic) Episode Topics at a Glance
More about Tobias Boerner Tobias is a serial entrepreneur and Angel Investor. His passion is growth, product marketing and UX/UI. In his previous roles as a CMO and Co-Founder of LOVOO, Tobias was part of 2 exits worth 70M$ and 500M$. After this almost 10-year journey in the dating environment, he started a new chapter as co-founder and growth officer for Fastic and helped them grow into one of the leading brands for well-being. Besides his passion for marketing, Tobi has made it his mission to be ahead of the times in market developments in the tech environment. With Admiral Studio he founded a collective in the NFT & Web3 space. Tobi is the CMO & Co-founder of App Aggregator Appic since 2022 where he is building a powerhouse for global mobile apps. Tobias Boerner’s Links
Timestamps 00:21 Welcoming Tobias Börner 00:52 LOVOO: dating app 01:19 Fastic: fasting and health app 02:57 Epic.io: investment and benefits 03:40 Why is there a long onboarding process for Fastic? 05:39 Purpose of the onboarding categories 08:02 What is the ideal onboarding experience? 08:35 Response to very heavy onboarding flow 09:20 Other apps that inspired Tobias 09:54 Absolute don'ts for onboarding 11:28 Advice and tips for onboarding 12:45 Tobias' main struggles with designing onboarding 13:55 Onboarding without A/B testing 14:59 At what point do you not invest much effort anymore? 16:01 The expected effect of good onboarding 16:52 What % does good onboarding convert at? 17:25 The uplifting effect of good onboarding 19:30 Do you recommend a paywall in onboarding? 22:21 Did you run into bugs that helped? 24:01 Counterintuitive learning from Tobias Transcript Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 21 Dec 2022 | Together Labs - Leveraging user research to maximize subscription app monetization with Jenny Pollock | 00:32:07 | |
Named to TIME‘s list of the 100 Most Influential Companies of 2022, Together Labs is a Silicon Valley-based 3D social networking company that innovates technologies empowering people worldwide to connect, create and earn in virtual worlds. Jenny Pollock, Lead Subscription Monetization Manager at Together Labs, is involved in every aspect of interlocking subscriptions and revenue optimization, driving IMVU, the emblematic brand of the company, to the world’s largest friendship discovery and social metaverse platform with more than 7M MAU. In this episode of Subscription League Podcast, we sit down with Jenny to talk about her advice on how app developers and marketers can leverage quantitative and qualitative user research to guide the product roadmap and monetization strategy. Listen to the full episode to find out about her 4-step user research framework and all her pro tips on user research. Leveraging user research to maximize subscription app monetization with Jenny Pollock (Together Labs).
More about Jenny Kay Pollock Jenny Kay Pollock leads monetization at Together Labs, where she focuses on strategies that help keep IMVU a top 5 social app by spending in the US. Jenny routinely speaks on mobile monetization, women in the workplace, and building a tech career. She has published on these topics in outlets like Forbes and Ellevate. Find her discussing all things tech on Twitter at @Jennykaypollock. Timestamps 00:18 We're in a bedroom today! 00:50 Jenny Pollock background and introduction 01:16 What does Together Labs do? 02:12 What are your day-to-day responsibilities? 03:09 Subscription tiers of IMVU 04:20 How did IMVUA get into the top 5 social apps? 05:40 The difference between creators and regular users 07:03 Sharing revenue with the IMVU creator community 09:00 The value of listening to your community 10:05 User research: qualitative vs quantitative 11:40 Jenny's four-part framework for user research 13:00 Advice to start ups for managing data 15:21 How to have great user interviews 17:13 User research framework step #2: experiment 18:55 User research framework step #3: get creative 21:46 User research framework step #4: product roadmap 25:32 The motivation behind IMVU's VIP offering 27:27 Benefits of using this tiered model 29:00 Routing users to the right subscriptions 30:05 The value of Purchase League 30:57 Wrap Up Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 04 Jan 2023 | Breakthrough - Company spotlight: Health and Fitness App Productization Platform with Sunny Dulay | 00:32:35 | |
With his background as a software engineer and app productization expert, Sunny Dulay was inspired by his personal journey with Headspace, a meditation app, and founded an app development and management studio, Breakthrough apps. Breakthrough is dedicated to helping fitness coaches to productize their coaching into an app. Since its birth, the company has been growing exponentially, with a one-of-a-kind business model that sets itself apart from app aggregators. Breakthrough and its clients come together on a mission to productize fitness activities by bringing in complementary assets: coaches bring in their brand and community, and Breakthrough provides the technology and app business know-how. Breakthrough is a business enablement platform similar to Shopify. Instead of presenting multiple services/coaches in a single place, it provides an infrastructure for coaches to monetize and productize their service within their unshared and exclusively branded digital space. Listen to hear about
For noteworthy quotes and key takeaways from the episode, read the article - Company Spotlight: Health and Fitness App Productization Platform, with Sunny Dulay (Breakthough)
More about Sunny Dulay Sunny Dulay is the Co-founder and CEO of Breakthrough, an App Builder for Wellness Coaches. He is an experienced software engineer, product manager & sales manager. Based on his personal life-changing experience with a single coach-based app, Sunny is a believer in on-demand personality-based coaching through an app. His mission is to help coaches around the world productize and scale their coaching business with an app. The Breakthrough team helps coaches in wellness niches like Yoga, Meditation, Fitness, Nutrition & Sports launch & grow their apps. The Breakthrough platform has generated $2M+ for coaching apps. Sunny lives in NYC!
Timestamps 00:21 Sunny Dulay background and introduction 02:40 The journey of founding Breakthrough Apps 06:36 Breakthrough Apps business model and money flow 07:31 Do you have examples of similar businesses? 08:13 Advantages of a brand and community before launching 10:43 Coaches' communities: engagement and retention 12:30 Sunny's strategy for the revenue split 13:28 What criteria are you looking for in coaches? 15:14 How can you shine compared to an aggregator? 18:47 Sunny's tactics to connect coaches and their community 22:10 App store fees vs self-store investment 24:09 Sunny's learnings fr Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 19 Jan 2023 | [REPOST] GP Bullhound - What venture investors look for in subscription apps with Eric Crowley | 00:24:28 | |
Despite a lot of doom and gloom out there about the slowdown of VC investment and how start-ups need to brace for the impact, smart and well-disciplined investors are still looking for home runs, and funding opportunities are still available for the best subscription app companies. In this episode with Eric Crowley, partner at GP Bullhound, we talk about Consumer Subscription Software Flywheel, the investment north star that defines the main attributes of a successful CSS. Then we talk about how subscription apps can maximize investors’ attention by
Listen to the episode to find out more about the investor’s inside scoop. For noteworthy quotes and key takeaways from the episode, read the article - What venture investors look for in subscription apps with Eric Crowley (GP Bullhound). Episode Topics at a Glance
More about Eric Crowley Eric is a Partner at GP Bullhound, focusing primarily on M&A, Capital Raises, and Advisory transactions with expertise in consumer subscription software, tech-enabled agencies and ad-tech. Over his career, he has completed transactions totaling over $3 billion in enterprise value. Prior to GP Bullhound, Eric served as an executive at a software start-up where he focused on financial management and driving growth. In addition, Eric worked at Lazard and Antares Capital focusing on middle market transactions. In addition to his CPA, Eric has an MBA from the University of Chicago and a B.S. degree from Xavier University. Eric Crowley’s Links
Timestamps 00:20 Introducing Eric Crowley and GP Bullhound 01:08 Consumer subscription flywheel 03:35 What GP Bullhound looks for to invest in companies 05:13 The importance of UX and UI 06:55 The role proprietary data takes in building a business mode 08:41 Transitioning from founder-backed to venture-backed companies 11:20 Post-pandemic subscription net businesses 12:59 Examples of creative ways to engage consumers 15:01 Will the Winner-Take-All trend continue? 16:56 Best success stories 18:24 The digital to analogue transition 19:28 Should funders worry about reaching specific APIs? 21:03 Consumer subscription software conference 23:10 Where to learn more about GP Bullhound Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 01 Feb 2023 | Pollen VC - A guide to financing your user acquisition with Martin Macmillan | 00:23:33 | |
When it comes to funding a young app venture, folks often seek out angel investors, venture capital, or equity investors. But in this episode, we sit down with Martin Macmillan, CEO of Pollen VC, to talk about a totally new way to finance an app business. It's called "revolving line of credit" funding and it's fast, flexible, and data-driven. Tune in to hear Martin share insights on
Join us for a fresh perspective on app financing with Martin Macmillan. For noteworthy quotes and key takeaways from the episode, read the article - A guide to financing your user acquisition with Martin Macmillan (Pollen VC)
More about Martin Martin Macmillan is Founder and CEO of Pollen VC. He has 20 years of experience in launching and building technology businesses in financial services and media sectors and a prior career as an investment banker. Having directly experienced the growth challenges facing tech start-ups and the lack of debt financing options open to early-stage technology businesses, he saw the opportunity to marry his traditional financial markets and technology experience to create a new financing model for the app and gaming economy. Prior to founding Pollen VC, Martin was CEO at Soniqplay, CEO at Level Four (acquired by clear2pay), and a Director of UBS in London and New York, where he ran the Eurocommercial paper (ECP) trading group and conceived and delivered UBS’ first client-facing electronic debt trading platform. Pollen VC’s Links
00:00 Welcome to the Subscription League 00:20 What is fixed-income trading? 01:20 Martin's journey to founding Pollen VC 02:28 Ways a founder can fund their start-up 04:48 How Pollen VC pushes user acquisition later into the cycle 09:05 When should start-up founders get a revolving line of credit? 10:13 How do you work and compete with your contenders? 13:35 Clean room accounting for UA/monetization 15:58 Why are you moving towards subscription apps? 18:12 Where to learn more 22:49 Wrap Up 23:06 Thank you for listening! Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 15 Feb 2023 | CoinStats - Finding the sweet spot with the right subscription app monetization and pricing strategy with Vahe Baghdasaryan | 00:25:28 | |
In this episode of the Subscription League, we explore the crucial balance between maximizing revenue and preserving subscriber satisfaction. Our guest, Vahe Baghdasaryan, a seasoned Growth Marketing Manager and 5-star Growth Marketing Mentor at CoinStats, offers invaluable insights into effective pricing strategies and monetization models for subscription apps. Join us as Vahe highlights the importance of considering all aspects of monetization and emphasizes the significance of paywall optimization as just one piece of the puzzle. You'll learn about: 2)valuing features using Max-Diff Analysis 3)how to understand the willingness to pay using the drop principle 4)what to test when experimenting with pricing (subscription length, location, price) Tune in for valuable tips and expert advice on optimizing your subscription app's monetization strategy.
More about Vahe Vahe is a highly accomplished growth product and marketing professional with a wealth of experience in consumer startups across various industries, including education and fintech. He currently holds the position of Senior Growth Marketing Manager at CoinStats, where he is responsible for driving subscription optimization, user retention, and activation and leads the lifecycle marketing team. He has spoken internationally on engagement strategies, user activation, and onboarding optimization strategies. He’s also a 5-star rating mentor on GrowthMentor. Vahe has recently released his on-demand courses on subscription optimization & pricing strategy. More information can be found here. Timestamps 00:00 Welcome to the Subscription League 00:21 Welcoming Vahe Baghdasaryan 00:48 Vahe's transition from edtech to fintech 01:25 What have you learned from startup founders? 02:41 How has the FTX collapse impacted CoinStats? 03:53 Subscription optimization at CoinStats 10:04 Why pricing experimentation is important 15:02 What countries are driving most of CoinStats' revenue? 15:55 How do you set prices per region? 18:19 How to be careful about price discrimination 20:53 What is next for CoinStats? 23:00 Thoughts on the sunk cost fallacy 23:54 Where to learn more 25:00 Thank you for listening! Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 01 Mar 2023 | PhotoRoom - How to grow a subscription app business and its user base globally by Olivier Lemarié | 00:25:52 | |
With over 50 million installs and a growing number of paying subscribers, PhotoRoom is scaling quickly across multiple markets across the globe. In our conversation, Olivier shares his insights on growth strategies in gaming and utilities, the challenges of scaling across markets, and the importance of experimentation and community-building. We discuss how subscription-based utility apps like PhotoRoom defer from gaming apps that rely on one-time in-app purchases and user acquisition. We also explore the challenges of scaling a business across multiple markets and how PhotoRoom is applying agile testing and learnings from one market to another. Olivier also shares how PhotoRoom leverages TikTok content creators for user acquisition and emphasizes the importance of giving team members strong ownership and trust, making experimentation easy, and understanding the culture and needs of different markets. Tuen in to learn more about PhotoRoom’s journey to grow its global footprint.
More about Olivier Currently VP Growth at PhotoRoom, the leading AI photo-editing app for resellers, small businesses, and marketplaces, Olivier has been leading revenue and user base growth since 2020. Recently, PhotoRoom has reached 50 million installs, has millions of active users and several hundred thousand paying subscribers. Prior to joining PhotoRoom, Olivier was heading Molotov marketing operations, a TV streaming app used by millions of french households and recently acquired by Fubo and he led the monetization strategy of Wooga, the Berlin-based mobile gaming studio. Timestamps 0:20 Olivier Lemarié introduction 0:50 The PhotoRoom editing app 2:59 Olivier's background and journey 3:44 Growth for utility vs gaming apps 4:49 Olivier's experience at Molotov vs Photo Room 8:04 Core challenges at PhotoRoom 9:30 PhotoRoom's test culture 11:32 PhotoRoom's value and retention with users 13:15 How PhotoRoom leverages TikTok content 18:07 Olivier's advice for growth 22:23 Balancing ownership in a team 23:20 What is PhotoRoom's North Star Metric? 24:20 Where to learn more about Olivier and PhotoRoom 25:15 Wrap Up 25:26 Thank you for listening! Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 15 Mar 2023 | App Masters - How to Monetize Your App: Expert tips from Steve P. Young | 00:29:39 | |
App monetization is a hot topic in nearly any industry. While creating an app can be a lucrative business, it can be difficult to stand out and generate revenue with so many apps available. In the Subscription League podcast episode 21, Steve P. Young, an app marketing expert and founder and CEO of App Masters, shared his top tips for app monetization including the followings:
For noteworthy quotes and key takeaways from the episode, read the article - How to Monetize Your App: Expert tips from Steve P. Young (App Masters)
Steve P. Young is the founder of App Masters the app marketing agency that helps grow apps faster, better & cheaper. From top-charting apps to the world’s biggest brands to small indie app startups, App Masters guides you through our successes and failures to ensure that you have a proven framework to ultimately find your success. He is an author, speaker, and host of the #1 app marketing YouTube channel. He has interviewed the biggest names including the co-founder of Shazam, Crossy Road, Mafia Wars, Color Switch, and more! Podcast - App Marketing by App Masters
0:00 Welcome to the Subscription League 0:21 Steve P. Young introduction and name explanation 1:13 How Steve founded App Masters 3:38 App Masters' brand partnerships 6:31 Steve's advice for CEOs for app monetization 9:34 What pushed you to get so involved with data? 11:28 How to incorporate paywalls during onboarding 13:11 The importance of showing a paywall early 15:50 What to include in a paywall 19:52 What is your experience with win-back offers? 23:20 Is a hard paywall a good idea? 28:31 Where to learn more about Steve 29:11 Thank you for listening! Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 28 Mar 2023 | How Mimo Builds an Experimentation Culture with Ekaterina Gamsriegler | 00:37:27 | |
Mimo is an app that teaches coding through a gamified learning process. The company runs experiments to enhance its product by introducing new features and improving existing ones.
For noteworthy quotes and key takeaways from the episode, read the article - How Mimo Builds an Experimentation Culture with Ekaterina Gamsriegler
More about Ekaterina Ekaterina is a seasoned marketer with 13+ years of experience in various growth and marketing roles. She started her career in SEO and later shifted to digital marketing and mobile, gaining experience across all parts of the funnel. Ekaterina’s online course to launch a marketing strategy for your app in 10 days. Special offer for our podcast listeners: Use the promo code 'League20' for a 20% discount! Timestamps 0:21 Ekaterina Gamsriegler and MIMO introduction 1:42 Ekaterina's motivation for her app course 4:36 The challenges Ekaterina faced with MIMO 6:51 Difference between current vs old audience 8:56 Ekaterina's takeaways from launching the app 10:41 The expected user journey for the new offer 13:06 Were you surprised by users' reasons to learn code? 14:06 MIMO's experimentation culture and development 20:22 How did you choose your course tagline? 23:32 What are some common mistakes founders make? 29:30 The importance of retention and measuring it 35:14 Where to learn more about Ekaterina 36:59 Thank you for listening! Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 12 Apr 2023 | Applica - Framework for subscription optimization: tips from behavioral science expert Sviat Hnizdovskyi | 00:30:27 | |
For episode 23 of the Subscription League Podcast, we had the pleasure of discussing tips and frameworks with a behavioral science expert and the founder of a product growth agency, Applica Sviat Hnizdovskyi. Sviat shared valuable insights on how companies can improve their app subscription, LTV (customer’s lifetime value), and monetization. Episode Topics at a Glance
More about Sviat Sviat’s Links Applica’s Experiment History Review Framework Timestamps 00:37 - Sviat’s Passion for Behavioural Science. 01:53 - Strategy to increase ARPU 03:57 - Making the transition from employee to entrepreneur. 05:33 - Creating steps of Framework. 08:05 - Categories of experiments. 11:50 - Recategorizing the experiments. 12:31 - Next step after having category 13:42 - Does this framework differs for different countries? 16:29 - How to start experimenting after getting the data. 19:08 - Tracking multiple metrics with the same framework. 20:33 - How do you deal with long running tests? 22:33 - Minimum setup required to run Sviat’s framework. 24:58 - Type of companies Sviat is working with to build this framework. 26:36 - Experiment that surprised Sviat. Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 10 May 2023 | The Washington Post - Transitioning to Digital: Insights from Michael Ribero | 00:28:53 | |
In this podcast episode with Michael Ribero, Chief Subscriptions Officer at The Washington Post, we talk about challenges and opportunities that arise when transitioning from print to digital. Michael shares his experience on how the new brand is succeeding through some time-sensitive challenges such as the COVID-19 pandemic and privacy policy changes. Listen to the full episode to learn about The Washington Post’s success secrets including:
For noteworthy quotes and key takeaways from the episode, read the article - Transitioning to Digital: Insights from Michael Ribero of The Washington Post Episode Topics at a Glance
More about Michael Michael Ribero is the Chief Subscriptions Officer for The Washington Post. In this role, Michael oversees The Post’s digital subscriptions business and plays a vital role in The Post’s international growth. Michael works across marketing, product, analytics, finance, and news. Michael Ribero joins The Washington Post from Paramount+, where he was Vice President of Global Marketing. Previously, he was General Manager of Brand and Media at Sling TV. Prior to Sling, Michael worked at Visa, and, earlier in his career, he was a technology investment banker, advising emerging technology companies on key growth initiatives. Michael graduated from Dartmouth College with a degree in Engineering modified by Economics and an MBA from Kellogg Graduate School of Business at Northwestern University. He is happiest with his wife and 4 children either wearing cowboys or skiing in Colorado. The Washington Post on App Store The Washington Post on Google Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 26 Apr 2023 | Papumba - Making a safe digital playground for kids with Gonzalo Rodriguez | 00:23:52 | |
Education apps for children have become increasingly popular in recent years with growing competition in the market. In a recent podcast, We sat down with Gonzalo Rodriguez, CEO of Papumba, to discuss the app’s growth secrets. Papumba is a digital safe playground designed specifically for kids aged 2-7, offering a variety of educational games, books, videos, and audio stories that engage and educate young minds.
For noteworthy quotes and key takeaways from the episode, read the article - Making a trustworthy and user-friendly language learning app with Gonzalo Rodriguez (Papumba) Episode Topics at a Glance
Gonzalo Rodriguez is an accomplished Argentinian entrepreneur and passionate CEO with a deep love for parenting and education. As a two-time startup founder, he currently leads Papumba, a VC-backed Edtech platform focused on helping families around the world raise confident and ready-for-school children. As a devoted father to a 2-year-old toddler, Gonzalo understands the importance of providing high-quality, expert-curated content to support children's development.
Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 02 Jun 2023 | Sweatcoin - Redefining motivation and user retention in the fitness app landscape with Rowan Pereira | 00:29:11 | |
Who could have imagined that walking could become a source of income? It may sound unbelievable, but Sweatcoin makes it possible. Back in 2015, Sweatcoin burst onto the scene with an impressive $6.3 million in funding. Since then, it has experienced exponential growth, boasting an astounding user base of over 120 million people worldwide. So, how does Sweatcoin work? The app, available for free, tracks users' daily steps. For every 1,000 steps, users earn one Sweatcoin, which can be exchanged also for Bitcoin. But how does the app generate revenue to pay its users? In a nutshell, Sweatcoin has three primary revenue streams: advertising revenue, brand affiliations, and premium memberships. As we delve deeper into Sweatcoin's business model, curiosity arises. That's precisely why we invited Rowan Pereira, the group product manager at Sweatcoin, for this episode. Join us and listen to the full conversation to discover the app's effective growth strategies, user retention techniques, revenue generation channels, and the value of its premium subscription. For noteworthy quotes and key takeaways from the episode, read the article - Redefining motivation and user retention in the fitness app landscape with Rowan Pereira (Sweatcoin)
Sweatcoin on Google Play [00:00:01]: Introduction to Subscription League podcast Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 14 Jun 2023 | Kovalee - Turning ordinary apps into worldwide leaders with Vincent Hart de Keating | 00:25:54 | |
These are examples of successful apps in Kovalee’s portfolio.
The secret sauce for such remarkable growth?
Listen to the full episode to hear from Kovalee’s CEO and Co-founder, Vincent, about his journey of turning ordinary apps into world leaders, the company’s value proposition, and the 6 pillars of an app’s success.
More about Vincent
[00:05:12]: The role of a publisher in app development Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 28 Jun 2023 | Headway - Unlocking growth and diversification: the power of web and in-app subscriptions with Yeva Koldovska | 00:27:27 | |
All about scaling an app by leveraging both web and app subscriptions! In this exciting episode, we chat with Yeva Koldovska, the product manager at Headway, the world's most downloaded book summary app with over 18 million downloads. Yeva shares valuable insights into Headway's journey and its strategic decision to offer web and in-app subscriptions. Listen to the episode to uncover the profound impact of subscription variations on revenue and audience diversification, along with the behavioral differences and revenue advantages of web subscriptions. For noteworthy quotes and key takeaways from the episode, read the article - Unlocking growth and diversification: the power of web and in-app subscriptions with Yeva Koldovska (Headway)
More about Yeva Yeva’s Links
Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 21 Jun 2023 | Unveiling the streaming revolution: a conversation with Thomas Clavelloux (Molotov) | 00:26:00 | |
Molotov's unique product model!
Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 23 Sep 2024 | From segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen. | 00:16:04 | |
In this episode, Megan Cohen, Growth Marketing Manager at IFTTT shares her journey from immersive art marketing to tech. She talks about using AI and video content to boost engagement, and the importance of focusing on key metrics like the AARRR Pirate Metrics. Megan delves into how IFTTT leveraged segmentation to monetize its large user base, with a surprising campaign success in Brazil. She also highlights the shift towards catering to 'enterprises of one,' like solopreneurs, and discusses the nuances of marketing across different platforms and countries. Read more in the article - From segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen.
Megan Cohen is a seasoned Growth Marketing Manager at IFTTT. She's an expert in analytics, paid media, and campaign optimization, where she has led initiatives that consistently deliver positive ROI. Megan is passionate about turning data into actionable strategies for growth, blending analytical rigor with creative marketing solutions. Her work emphasizes data-driven decision-making, aiming to produce engaging and effective marketing outcomes. For more insights into her marketing approach and achievements, connect with Megan on LinkedIn.
[00:01:26.230] - Transitioning from Immersive Art to Growth Marketing: A Strategic Shift. [00:02:33.170] - Introduction to AARRR Metrics: A Deep Dive into SaaS Marketing Techniques. [00:03:44.860] - Monetizing IFTTT's Large User Base: Strategic Segmentation Approaches. [00:04:32.820] - Custom Landing Pages in App Stores: Evaluating Their Success and Strategies. [00:05:54.080] - Strategies for Converting Web Users to Mobile App Users. [00:07:26.430] - Navigating the Shift to B2B: Targeting 'Enterprise of One' with IFTTT. [00:09:30.620] - Addressing Marketing Challenges: New Approaches for 'Enterprise of One'. [00:11:49.720] - Adjusting to Mobile App Tracking Changes: Strategies and Insights. [00:14:35.140] - The Role of iOS Shortcuts: Competition and Cooperation with IFTTT. Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 09 Sep 2024 | Inside the tech evolution: Insights from Fastlane and ContextSDK founder Felix Krause | 00:27:50 | |
Felix takes us through his creation of Fastlane, which began as a college project to solve his own frustrations with app deployment and grew into a major tool used by developers worldwide, eventually being acquired by Twitter and Google. He also introduces us to ContextSDK, his latest venture designed to make apps smarter by understanding the user's context. Felix offers a peek behind the curtain at the differing work cultures of Twitter and Google, shares his insights on the changing landscape of the European tech scene, and discusses the shift towards remote work. Additionally, Felix speaks on the importance of security, privacy, and putting the user first in app development. For noteworthy quotes and key takeaways from the episode, read the article -
Felix Krause is known for his significant contributions to the mobile development community, notably as the creator of Fastlane and ContextSDK. His work on Fastlane led to acquisitions by Twitter and then Google, highlighting the impact of his innovations in streamlining app deployment processes. Besides his developmental achievements, Felix is an active security and privacy researcher, offering his insights through talks and as the author of "iOS-Factor." For those interested in a more personal look at his life, Felix maintains howisFelix.today, a website that showcases a quantified view of his daily activities and experiences. Felix’s Links Felix’s Linkedin profile
[00:01:19.700] - Fastlane: From University Project to Big Success [00:06:22.940] - Introduction to ContextSDK [00:09:41.990] - Use Cases for ContextSDK [00:13:26.900] - Initial Success with ContextSDK [00:16:54.770] - Privacy and Data Processing in ContextSDK [00:19:22.650] - Potential User Concerns about ContextSDK [00:22:10.550] - Importance of Lightweight SDKs [00:24:51.400] - Exploring Felix Krause's Websites Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 07 Oct 2024 | How Freeletics is rising above the crowded fitness app industry with Eleanor Hughes | 00:32:45 | |
Episode Overview For noteworthy quotes and key takeaways from the episode, read the article -
Eleanor Hughes is a marketing expert with 13 years of experience, having worked for some of the world’s biggest brands, including Sony PlayStation, Getty Images, Rockstar Games, Intel, and frog. As the Marketing Director at Freeletics, Ellie is currently responsible for global consumer marketing, including communication, creative content, social media, B2B, and brand and product reputation across all consumer touchpoints, managing a team of 20 people. Felix’s Links Ellie’s LinkedIn profile
Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 21 Oct 2024 | Pioneering inclusivity in the dating app space: Insights from HER's CEO Robyn Exton | 00:31:15 | |
Timestamps [00:02:10] - Robyn's Early Days and Learning to Code [00:04:55] - Early User Acquisition Strategies [00:07:50] - Competitive Landscape and Differentiation [00:11:00] - User Behavior and Market Size [00:14:30] - Current User Acquisition Channels [00:17:00] - A/B Testing and Onboarding Insights [00:19:30] - Brand Partnerships and Authenticity [00:23:00] - Future of the LGBTQIA+ Dating Space [00:27:00] - Challenges in Different Markets and User Safety Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 17 Dec 2024 | Scaling Mojo: How to Build a Subscription App with 40M+ Downloads | 00:30:55 | |
Episode Overview Francescu Santoni, CEO of Mojo, shares the journey behind building a leading social media tool for creating reels and stories. From overcoming early challenges in virtual reality to pivoting to Mojo’s current success, Francescu dives into key growth strategies, the role of user-generated content, and Mojo’s subscription model. This episode also explores the balance between user accessibility and high-quality features, as well as how Mojo stays competitive in a fast-evolving app landscape. For noteworthy quotes and actionable insights, check out the article - Scaling Mojo: How to Build a Subscription App with 40M+ Downloads Episode Topics at a Glance
More about Francescu Francescu Santoni is the CEO of Mojo, an app that empowers users to create standout social media videos with ease. With a background that includes building augmented reality apps and experience with Y Combinator, Francescu focuses on making high-quality video creation accessible to everyone, from everyday users to small businesses. Francescu’s Links Timestamps [00:01:17] Elevator Pitch for Mojo Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 21 Jan 2025 | App Store: The Good, the Bad, and the Glitches | 00:50:37 | |
Episode Overview David Heinemeier Hansson (DHH) joins the Subscription League podcast to discuss his fight against App Store policies and monopolistic practices. From launching the HEY email app to addressing challenges in the subscription space, DHH shares his bold perspectives on app distribution, developer rights, and the future of platforms like iOS. He emphasizes the need for competition in the ecosystem and highlights Apple's complex relationship with privacy and revenue generation. For noteworthy quotes and key takeaways, read the article - Episode Topics at a Glance
More about David Heinemeier Hansson David Heinemeier Hansson is a programmer, author, and entrepreneur. He is the co-founder and CTO of 37signals, creators of Basecamp and HEY. DHH is also the creator of Ruby on Rails, a widely used web application framework. In addition to his tech achievements, he is an accomplished race car driver, having competed in the 24 Hours of Le Mans. With a passion for developer advocacy, DHH has been a vocal critic of monopolistic practices in the tech industry, especially around app distribution and payment systems. Books by DHH:
Links Timestamps
Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 17 Feb 2025 | Subscriptions: The Good, The Bad & The Overused | 00:25:17 | |
Episode Overview In this episode of Subscription League, we continue our conversation with David Heinemeier Hansson (DHH), co-founder of 37signals and creator of Ruby on Rails. We dive into the subscription business model, its pros and cons, and why some apps might be better off without it. DHH shares his unfiltered thoughts on pricing strategies, SaaS fatigue, and the evolution of software monetization—challenging industry norms along the way. Episode Topics at a Glance
More about David Heinemeier Hansson David Heinemeier Hansson (DHH) is the co-founder of 37signals (the company behind Basecamp and HEY), the creator of Ruby on Rails, and an outspoken advocate for rethinking conventional business wisdom. Known for his contrarian approach, he challenges mainstream SaaS and startup trends, advocating for sustainable and independent business models. Books by DHH 📖 Rework – Rethinking how to run a business Links 🔗 David Heinemeier Hansson’s Twitter 🔑 5 Key Timestamps [00:01:21] – The problem with subscription overload and consumer fatigue Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 22 Jun 2022 | Blinkist - Using transparency to increase your conversion rate with Eveline Moczko | 00:20:08 | |
On the 5th episode of The Subscription League, Olivier Destrebecq and Nicolas Tissier sit down with Eveline Moczko, Head of Product Management at Blinkist, an app offering 15-minute explainers of the most memorable insights from non-fiction books and podcasts. Eveline is passionate about A/B testing and has driven innovation at Blinkist to increase mobile app subscription and retention. The episode covers many aspects of working on a subscription app including the impact of different onboarding approaches and trial periods, and how to cope with subscription anxiety. Eveline also talks about how the brand combined big bets and extensive A/B testing to optimize the subscription flow and launch a new content type. Eveline explains how being transparent by sending a reminder of a forthcoming charge to users on a free trial can actually increase conversion. She also talks about increasing app engagement, which she describes as the biggest challenge of working with a subscription-model app. Please listen, subscribe, share, and leave a glowing review! For noteworthy quotes and key takeaways from the episode, read the article - Using transparency to increase your conversion rate with Eveline Moczko.
More about Eveline Moczko Currently Head of Product Management at Blinkist, the leading destination for lifelong learners, Eveline has been responsible for maximizing conversion and optimizing subscription funnels, playing a key role in growing the app’s user base to 20 million. Prior to joining Blinkist, Eveline launched and managed products in the e-commerce and food delivery space. She’s now dedicated to bringing to life the big vision of inspiring people to keep learning. Eveline Moczko’s Links
Timestamps [00:00 Welcome to the Subscription League [00:22] Eveline Moczko & Blinkist Background [01:18] Love for A/B Testing and Limitations [02:13] How do you measure success without A/B testing? [03:48] Examples of Proxy Metrics [04:32] The Impact of A/B Testing & Bigger Bets [06:41] Things to Avoid with Subscription Flows [08:37] Impact of Removing the Hard Sign Up [09:36] How do you adapt the subscription flow to each market today? [11:55] Addressing Subscription Fear from Users [14:15] How do you achieve long-time habits with users? [16:20] How have your personas translated into Blinkist? [17:58] Which motivation does Tim Cook fall into? [18:12] The Impact of Apple Features of Blinkist [19:03] Where to Learn More About Blinkist [19:38] Thank You for Listening Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||
| 25 May 2022 | Mojo - Strategies you should focus on for a successful subscription business with Jean Patry | 00:23:44 | |
Mojo is an app used to create incredible animated social content. Since its launch in 2018, the app has reached +30M downloads and has a community that spans over 180 countries, and is rated 4.9/5.0 stars with over 800k ratings. Not every app achieves such an impressive level of success but mojo made it happen in just four years. While the brand’s success story makes the subscription business look as easy as ABC, there was no magic in how they’ve arrived where they are today. In this episode of the Subscription League podcast, the CEO and co-founder of mojo opens up about the strategies they put in place from the early days of the business development. You’ll hear about the logic behind their paywall placement, transparency approach around unsubscription, how they dedicated their resources to the product by adopting third-party tools from the early stage, and some happy mistakes that led to success. For noteworthy quotes and key takeaways from the episode, read the article - Strategies you should focus on for a successful subscription business with Jean Patry Episode Topics at a Glance
Jean Patry has a background in mathematics and science and is passionate about programmatic design. He was hired as a software developer and as one of the first employees of a French startup called Stupeflix, which focused on making video editing apps. Five years ago, Stupeflix was acquired by GoPro and Jean became Product Manager of GoPro’s own video editing app. Almost four years ago, Jean left the company in order to start their own venture and went through the Y Combinator accelerator program. Jean and his business companion Francescu launched the mojo app in late 2018. mojo enables everyone to create stunning animated content for social media. Recently, the app reached 25M installs and several hundred thousand paying subscribers. mojo is now the #1 app for creating animated content for social media.
Timestamps [00:36] Nicolas introduces Jean Patry and mojo [01:57] What is programmatic design? Jean explains [02:55] How the subscription model contributed to mojo’s success [04:15] Paying subscription fees to Google and Apple [06:48] How Jean decided when to insert a paywall in the mojo app [08:40] Overcoming user subscription fatigue [10:24] What separates a good subscription app from a successful subscription app [12:58] Why mojo hasn’t focused on push notifications yet [14:00] Jean’s most important piece of advice for building a subscription app: Don’t do it alone [15:46] The happy accidents that helped mojo to grow [17:58] The one metric that determines the success of a start-up [20:06] Mojo's hiring! Why you should apply to work there [21:34] What the future holds for mojo
Episode production by Mobdesign: https://podcasts.mobdesignapps.fr | |||