Explore every episode of Strut It: Bold Visibility through Instagram Marketing
Dive into the complete episode list for Strut It: Bold Visibility through Instagram Marketing. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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1–50 of 79
Pub. Date
Title
Duration
14 Mar 2022
Season 2 Trailer
00:04:20
WE'RE BAAAAACK!!! Welcome to Season 2 of the podcast.
Thank you for being fans of season one of The Confident Feminine Body Podcast. I was so proud to cover how to build your body confidence from within.
This season I’m changing direction with a brand new name and a fresh focus on entrepreneurship and all the inspiring sparks and nervous-system compromising flash fires we endure on the daily.
Together we STRUT through the flames of business ownership, sharing the crucial mindsets, strategies and collaborations of a life and business danced FULL-OUT!
*Make sure you have subscribed and followed the show in your favorite app so that you can get episode one downloaded to your phone as soon as it's released.
Enjoy the show?
Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/
Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach
Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
21 Mar 2022
Focus On Your One Thing
00:25:03
1. Elizabeth shares her story of entrepreneurship (the highs & lows)
2. Why clarity is a superpower for entrepreneurs and business owners
3. The power of focusing on ONE thing (even when you are multi-passionate)
4. Social media as an organic marketing strategy and the #1 social media platform your business could benefit from
5. Questions every business leader needs to ask themselves when they find themselves feeling burned out or dull
Enjoy the show?
Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/
Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach
Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1
Please be sure to rate, review and follow the show on Apple podcasts or wherever you find your podcasts!
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
04 Apr 2022
The Impossible Dream Achiever with Kiki Lovelace
00:48:56
Super pumped to introduce Kiki Lovelace, the business mentor who changed my life and the trajectory of my business FOREVER. Today she shares her wisdom with you so you too can build a legacy-level business and life.
1. We bust the myth that you can just "think" your way out of lack and scarcity with the right mindset (there is a HUGE disparity in how certain groups have access to resources and certain groups have none or very little).
2. How individuals and communities can use our sphere of influence to help dismantle the systems of oppression
3. How to recognize when you are making decisions from the energy of lack or scarcity and then what to do about it
4. How to become an Impossible Dream Achiever and build your conscious business on your terms
Kiki Lovelace is a yogini, mama, entrepreneur with over 20 years experience and an Embodied Leadership & Success Mentor to her conscious CEO, Founder and business owner clients.
She teaches her mentees how to ascend from the altitude of Doer/Micromanager to Leader and build a sparkling team of support so they can stop spending their time putting out fires and doing s*** they don’t like and instead put their life force into building a legacy-level business and life.
Enjoy the show? PLEASE SUPPORT THE SHOW HERE: https://www.buymeacoffee.com/strutit
Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/ Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1
Please be sure to rate, review and follow the show on Apple podcasts or wherever you find your podcasts!
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
18 Apr 2022
3 Keys To Explode Your Social Media Marketing
00:26:21
In the past 30 days I've grown my Instagram account by almost 20K followers and today I'm sharing 3 magic keys to explode your social media marketing!
These golden nuggets not only apply to Instagram marketing but everywhere you are posting content about your product, service or business.
Enjoy the show? PLEASE SUPPORT THE SHOW HERE: https://www.buymeacoffee.com/strutit
Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/ Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1
Please be sure to rate, review and follow the show on Apple podcasts or wherever you find your podcasts!
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
02 May 2022
How To Nail Your Productivity and Reclaim Your Time with Abigail Barnes
00:48:41
In a world that tells us to wear our busyness like a badge of honor it’s no wonder we feel like we NEVER HAVE ENOUGH TIME OR ENERGY to create the business and life we truly desire.
Today I have a game-changing conversation with Abigail Barnes about “How To Nail Your Productivity and Reclaim Your Time” so that you can design a life you love.
Abigail shares the story of her near death experience and how that forever changed her relationship with time and led her to create Success by Design Training where she helps ambitious professionals and visionary entrepreneurs to maximize productivity and improve wellbeing using her 888 Formula.
You’ll learn:
How to audit your time and reclaim an hour a day
The real reason why we always feel like we “never have enough time”
Why time management is about self-worth
The role our nervous system plays in our relationship to time
How do we stretch time and be more productive
Mantras to expand your time and invite in more abundance
Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/ Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1
Enjoy the show? PLEASE SUPPORT THE SHOW HERE: https://www.buymeacoffee.com/strutit
Please be sure to rate, review and follow the show on Apple podcasts or wherever you find your podcasts!
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
16 May 2022
3 Signs It Might Be Time To Pivot
00:21:28
1. The real reason entrepreneurs spend way too much time/money/energy on offers/programs/services that aren't working
2. The number one mindset you need to master to pivot with confidence.
3. The 3 signs it might be time for you to pivot
4. You need to pivot, now what? The questions you need to ask yourself so you can make a confident choice.
5. When it's time to listen to gut and when it’s time to invite in outside support
And so much more!
Enjoy the show? PLEASE SUPPORT THE SHOW HERE: https://www.buymeacoffee.com/strutit
Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/ Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1
Please be sure to rate, review and follow the show on Apple podcasts or wherever you find your podcasts!
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
30 May 2022
The Transformational Power of Transitions & Navigating The Space In-Between with Gina Starbuck
00:44:54
Today we discuss the ENERGETICS of our life and business and how to navigate the liminal spaces in-between with our guest expert, Gina Starbuck.
1. Gina shares how she transitioned from professional dancer to spiritual healer & transformational coach
2. Why your body may be your best business coach at times
3. Navigating the journey to motherhood -- mourning the death of your old self after becoming a mother
4. Why the space in-between can be the exact medicine and knowledge that we need as we design our lives
5. A healing visualization & practice you can use when you are feeling scattered or stuck to help you feel grounded, at peace and clear on your next right step
ABOUT GINA STARBUCK: Gina Starbuck is an intuitive coach and energetic alchemist. She helps powerful, empathic women break free from the confines of who they think they should be and embrace who they truly are, so they can rebirth and emerge as their authentic, expressive selves.
Gina is Reiki Master, NLP Practitioner, Transformational Life Coach and Master Teacher of Embodied Movement. Formerly a world renowned entertainer and dance educator, she now integrates the wisdom of all of her experiences to create life altering, ceremonial experiences for her clients. She’s the Co-founder of Awake & Soulful, a modern day mystery school that teaches women how to anchor spiritual wisdom and practices into their daily lives.
CONNECT WITH GINA: Gina's Instagram: https://www.instagram.com/ginastarbuck/ Awake and Soulful: https://www.instagram.com/awakeandsoulful/ Website: https://www.ginastarbuckcoaching.com/
CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/ Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1
Please be sure to rate, review and follow the show on Apple podcasts or wherever you find your podcasts!
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
14 Jun 2022
How To Get More Followers On Instagram (quick tip)
00:12:34
1. The small changes I made to grow from 2000 followers to 30K followers in 3 months
2. The mistakes you're probably making on instagram
3. How to leverage your IG so can increase engagement, reach and followers
Want Elizabeth's eyes on your business IG?
Book your 90 minute private Social Media Audit Session!
This is for CEO’s, entrepreneurs & small business owners who want to use IG for their organic marketing strategy (no expensive ads required). In this 90 minute deep dive you get my eyes on your social media accounts for personalized coaching & strategies.
I don’t beat around the bush. I will tell you what’s working and what’s NOT.
You will learn how to create viral worthy content so your brilliance can get in front of more eyeballs and teach you the backend pieces you need to have in place to convert your followers into leads/sales/community (whatever your goal is).
Investment $444. I've opened 5 spots. DM me on IG (https://www.instagram.com/elizabethmarberry/) "social media audit" to grab your session!
CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/ Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach or https://www.tiktok.com/@elizabethmarberry Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1
Please be sure to rate, review and follow the show on Apple podcasts or wherever you find your podcasts!
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
27 Jun 2022
4 Universal Laws Every Business Owner Should Know with Michelle Boulé
00:43:48
1. Why Universal Laws Matter In Your Business
2. How To Apply Universal Laws in Building Your Dream Business
3. Who you need to be to create a new reality in your business (spoiler alert: that’s where real transformation starts to happen)
4. How to Protect Your Peace as an entrepreneur
AND SO MORE! OUR BRILLIANT GUEST: MICHELLE BOULE
Michelle Boulé is a Transformational Life and Business Coach, who helps compassionate business owners and creative entrepreneurs all over the world clarify and manifest their visions with more confidence, impact, and alignment towards their truth. She runs a multi-six figure coaching business, offering online group programs, private coaching, speaking, in-person retreats, and teaching. Her work draws from over 20 years of practice in somatic therapies, energy medicine, mindset psychology, spirituality, and her award-winning, international career in dance.
CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/ Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach or https://www.tiktok.com/@elizabethmarberry Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1
Please be sure to rate, review and follow the show on Apple podcasts or wherever you find your podcasts!
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
11 Jul 2022
Leveraging Your Human Design In Content Creation with Tasha Christy
00:42:29
1. What is Human Design and why is it important for entrepreneurs
2. How to start embodying the energy of your Human Design Type so you can explode your marketing and impact
3. How to create content that feels easy, fun and aligned (with how you are designed)
4. How to develop the ENERGY of consistency in your marketing strategy
5. Why people buy YOU and your energy (not your products, services or programs)
MEET OUR GUEST EXPERT: TASHA CHRISTY
Tasha Christy is an Energetic Marketing Coach/Copywriter, and Human Design expert. She helps transformational entrepreneurs to show up powerfully and authentically so that they can make the impact that they want to make.
Connect with Tasha on FACEBOOK: https://www.facebook.com/tasha.christy.10
CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/ Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach or https://www.tiktok.com/@elizabethmarberry Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1
Please be sure to rate, review and follow the show on Apple podcasts or wherever you find your podcasts!
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
01 Aug 2022
Clarity Is Your Superpower
00:20:05
Do you know what you really want?
In this short solo episode I share:
Why one of my business IG accounts is blowing up (gaining over 100 new followers a day) and why my other account is currently stalled out
The real reason people aren't buying your products, services or programs
How to gain clarity so you can catapult your life and business to the next level
Why you don't need to know the HOW right now
And so much more!
CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/ Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach or https://www.tiktok.com/@elizabethmarberry Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it!
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
29 Aug 2022
Why We Are Afraid to Pay for the Business Support Our Company Needs with Leah Murtagh
00:39:44
1. The common pitfalls of being the chief everything officer (CEO)
2. How to select the help you need based on YOUR zones of genius (not what you think you SHOULD do.)
3. How to set your pricing so that you're not biting your nails when the bills come due
4. How to take a scaled approach to professional business support
5. Why you need to be in tune with your “resentment line” so you can feel happy at work
MEET OUR GUEST EXPERT: LEAH MURTAGH Leah Murtagh is a published, award-winning author, seasoned Movement Industry leader, former yoga studio owner, and expert digital marketer and copywriter. She specializes in telling the compelling and emotional stories of her clients and their offers, so their soul-aligned audiences will know, like, trust, and PURCHASE from them in record speed.
CONNECT WITH LEAH MURTAGH: Website: www.effortlessexcellencecontent.com IG: https://www.instagram.com/leahwritesgoodcopy/ Facebook: https://www.facebook.com/effortlessexcellencecontent
CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/ Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach or https://www.tiktok.com/@elizabethmarberry Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it!
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
12 Sep 2022
Money Manifestation with Jolie Dawn
00:51:41
1. Jolie and Elizabeth connect about their shared loss: the suicide of their fathers.
2. How Jolie was able to heal ancestral patterns of scarcity and manifest her 7-figure business.
3. First steps to create a devotional practice to prosperity.
4. A simple formula to manifest anything!
5. What Jolie's new book is about and who it's for (hint: it's about empowering you to feel sexy and free as you create the business and life of your dreams).
Get your copy of Jolie's book, Empowered, Sexy, and Free: Discover Your Unique Brilliance and Dare to Be the Creatrix of Your Life, on Amazon here: https://amzn.to/3DkcA7A
Jolie Dawn is the author of Empowered, Sexy, and Free and creator of the Dare to Prosper Challenge, the largest women’s prosperity meditation gathering online, attended by women in more than fifty countries. She specializes in helping women awaken their prosperity consciousness, embody their deepest truth, and reclaim personal freedom and creativity. An intuitive business coach and writer, she currently contributes to Entrepreneur magazine, and she has written six bestselling self-published books. She is the founder of Prosperity Queendom Inc., an online business-training platform for spiritual entrepreneurs. Jolie has had thousands of hours of leadership and spirituality training in various modalities, including hypnosis, unconscious reprogramming, Kundalini yoga, theta healing, Reiki, and transmutation meditation. She currently lives in Hawaii.
Jolie's Website: http://www.joliedawn.com
GRAB YOUR OWN 5-MINUTE JOURNAL: https://bit.ly/3vIkrr8 Use code ELIZABETH10 to save 10% off!
CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/ Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach or https://www.tiktok.com/@elizabethmarberry Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it!
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
26 Sep 2022
3 Keys To Managing Mental Wellness (Denver Startup Week Takeaways)
00:25:12
1. The ugly truth about entrepreneurship and what you can do about it
2. Why we need to focus less on hard work and more on building our emotional and mental resilience
3. Why you don't have to be the Super Founder with all the answers
4. A simple formula (H.O.W.L) to help you release control & collaborate with your team
5. Why it's time for Yin Leadership and how to slow down so you can be a heart-led leader
In today's episode I share my key takeaways from attending Denver Startup Week 2022.
The presentations I refer to in this episode were by Bryan Leach, Founder and Chief Executive Officer at Ibotta and Michanda Lindsey, Executive Coach at michandalindsey.com.
Learn more about Denver Startup Week here: https://www.denverstartupweek.org/
CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:
Follow Elizabeth Marberry on Instagram: https://www.instagram.com/elizabethmarberry/
Follow Elizabeth Marberry on TikTok: https://www.tiktok.com/@weddingdancecoach or https://www.tiktok.com/@elizabethmarberry
Follow Elizabeth Marberry on Facebook: https://www.facebook.com/elizabeth.marberry1
Email: elizabeth@myweddingdancecoach.com
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
10 Oct 2022
How To NOT Burn Your Business To The Ground with Leah Murtagh
00:21:59
Today my business bestie (marketing queen Leah Murtagh) and I move through a true business growth struggle in real time. What do you do when you have DOWN DAY as an entrepreneur?
How do you keep showing up for your business when things feel like they aren't moving forward at the pace you desire?
What to do when you want to burn your business to the ground and you feel like you're failing?
This quick chat will help you feel less alone in the highs and lows of business growth and teach you ways to come out the other side feeling seen, heard and clear on your next steps.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
24 Oct 2022
Do Less to Receive More with Jessie Kanzer
00:40:59
In a culture that insists on constant motion and self-improvement, the Tao Te Ching’s philosophy reminds us that there’s power in slowing down and making room for stillness in our lives. Today I sit down to talk with Jessie Kanzer, the author of "Don’t Just Sit There, DO NOTHING " which offers practical, actionable insights on incorporating the Tao's wisdom into your everyday life.
We dish on what the Tao can teach us about entrepreneurship, parenting and living a full life without the hustle.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
07 Nov 2022
Why It's Time For Yin Leadership with Michanda Lindsey
00:46:05
1. Is there room for listening to my heart and soul in my business?
2. What happens if I slow down from the rush and grind? Will I lose ground if I pause from the chase and race for more?
3. What is Yin Leadership, why is it important and how do we embody it as CEO's and business leaders?
As the seasons change, the leaves start to fall and the days get longer and darker, it's a great time to turn inward and determine what's working for us and what's not (in business and life).
This thought provocting interview with Executive Coach, Michanda Lindsey invites you to soften your focus on the outer power and strength (yang), and tune into Yin Leadership -- a paradigm shift about who we are, what determines success, and how we live our lives. Instead of measuring, competing, and feeling like we are not enough, Yin Leadership is a path home to sustainable peace and harmony. By nourishing ourselves and embracing wellness as a lifestyle rather than a box to check, we tap into the unlimited reservoir of creativity and courage already within us. We also create a culture for those we lead to flourish and thrive inside out.
ABOUT MICHANDA LINDSEY: Michanda Lindsey believes that each of us is already magnificent and that our true essence is whole, perfect and complete. As an Executive Coach she holds space for her clients to access the answers to our deepest questions. Under the umbrella of Presence and Transformation, Michanda brings her eclectic perspective as both a yogi and a priest. She also has created The Flow coaching certification program to help more coaches make space for ease, breath and harmony in guiding people to live inside out and honor their heart and soul. It is Michanda’s passion to help people face their fears, disillusionment and pain so they connect to their own reservoir of peace, power, light and love.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
21 Nov 2022
Give Yourself a Raise with Erin Haag
00:49:15
Today I sit down with Erin Haag, pricing expert and author of the soon to be released book "Give Yourself a Raise: the Mindset and Math You Need to Get to Your First Million. 1. Why you should probably raise your prices
2. Why women often undercharge
3.. How to get your team on board with your price increase
4. Common pricing mistakes small business owners make in pricing their services
5. 4 Steps For Calculating Exactly How Much You Need To Charge (so you can make a profit and pay yourself generously)
ABOUT ERIN HAAG: Erin B. Haag is the creator of Pricing Overhaul™️
She has over 20 years experience working intimately with numbers, metrics, and pricing for both large corporations and smaller, privately owned businesses.
Erin combined her advanced mathematical understanding and unparalleled ability to interpret numbers to create Pricing Overhaul™️. This proven method will help you shift your mindset around money and math, overhaul your pricing for profitability, and make more money inside your business than you ever dreamed possible.
Get Erin's Free Pricing Overhaul webinar with the 4-Steps for pricing your services here: https://pricingoverhaul.com/
Free book sample of Give Yourself a Raise: The Mindset and Math You Need to Get to Your First Million.https://pricingoverhaul.com/book/
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
05 Dec 2022
Motherhood, Cancer, Divorce and Business Ownership with Stephanie Breaux Bradley
00:27:25
Today's episode will move you. My guest, Stephanie Breaux Bradley, shares her journey of forward motion and how she navigated the highs and lows of motherhood, business ownership, cancer and divorce. This is real talk where we hope you will feel SEEN and encouraged.
We discuss:
1. Motherhood and its impact on identity 2. How Stephanie navigated divorce and cancer to gain a new perspective 3. Giving yourself grace when going through something traumatic 4. Why embodiment work is crucial to business owners, CEOs and entrepreneurs. Your body always knows.
Stephanie Breaux Bradley is a business development consultant and strategist for the fitness & wellness industry. She's a cancer survivor, proud mother of 3, lover of music and movement and former wealth management analyst and fitness studio owner.
CONNECT WITH STEPHANIE:
https://www.breauxbradleyconsulting.com/
BOOK YOUR FREE COFFEE CHAT with Stephanie: https://www.breauxbradleyconsulting.com/book-a-consultation
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
20 Dec 2022
Unapologetically Abundant with Petia Kolibova
00:36:16
In today's episode Petia gives immense clarity + exact steps to unlock women’s divine feminine and abundance mindset.
Petia Kolibova is an alignment women’s coach who guides women to intuitively connect with their inner vision so they can experience personal and professional magnetism and become unapologetically abundant.
Her mission is to empower visionaries who are on the path to embody their fullest self-expression to soulfully expand into a quantum leap in all dimensions of their lives.
Through subconscious work as a certified breathwork facilitator, reiki, NLP & Human Design practitioner, she leads her 6 and 7-figure clients to their next level in life and business. If she is not interviewing fellow experts on her podcast Unapologetically Abundant, traveling the world with her husband, hosting retreats, or reading, you will find her in nature disconnecting from the world, connecting even deeper to herself.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
02 Jan 2023
Tunnel Vision: What actually happens when you focus on ONE THING for an entire year
00:28:29
Welcome to 2023 and our season 2 finale episode! Today I share with you what actually happens when you focus on ONE THING for an entire year and the results are gonna blow your mind. :)
We will be back with another EPIC season 3 that will feature more thought leaders, creative visionaries and self-made millionaires that will help you transform your business (and life) from a place of simplicity, alignment and total boss vibes!
In the meantime be sure you're subscribed to the show so you won't miss when season 3 drops and take this time to catch up on any missed episodes. There was loads of juicy wisdom dropped this season that will give you strategies and mindsets to make 2023 your most abundant year. Listen, Share, Review and I'll see you back here real soon. Cheers!
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
13 Sep 2023
From Perfect to Authentic: Harnessing Vulnerability in Your Brand (part 1)
00:16:11
Welcome to this 3-Part Mini Podcast Series where we'll be exploring:
Why VULNERABILITY is important for entrepreneurs and small business leaders
What is appropriate versus inappropriate vulnerability
Common vulnerability blocks that stop us from being our authentic selves
The role vulnerability plays in the marketing of our brand online and on social media
Why courage is what's required when we are taking risks, exposing our messy spots and stepping out of our comfort zone
I'm so thrilled to explore these concepts with you before we officially dive into season 3 of the pod!
Feedback, Questions, Show ideas? Please email me at elizabeth@elizabethmarberry.com
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
14 Sep 2023
How To Show Up Online Even If It Terrifies You (part 2)
00:18:03
Welcome to this Part 2 of our three part mini series where we'll be exploring:
4 common visibility blocks & fears that stop us from being our authentic selves
How to show up online even when you feel terrified of what people will think
A game-changing reframe for self-doubt (so you can still do the thing even when you just want to hide)
Why courage is what's required when we are taking risks, exposing our messy spots and stepping out of our comfort zone
I'm so thrilled to explore these concepts with you *before* we officially dive into season 3 of the pod!
Feedback, Questions, Show ideas? Please email me at elizabeth@elizabethmarberry.com
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
15 Sep 2023
Can Courage and Fear Coexist? (part 3)
00:13:28
In this final episode of our 3 part mini series on Vulnerability we explore:
Old paradigms of leadership that say vulnerability is a weakness
New ways of leading that help your team members feel seen and heard
Why you don't need to kick fear to the curb
How Courage and Fear can be present at the same time
A practice to boost your confidence as a REAL leader
DM Elizabeth on IG @elizabethmarberry with your favorite takeaway from today's show!
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
26 Feb 2024
Strut It: Bold Visibility through Instagram Marketing Trailer
00:02:13
Instagram is one of the biggest social platforms with over 1.3 billion users worldwide… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?
You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media! I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.
Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
04 Mar 2024
Embrace Bold Visibility and Leverage Your Instagram for Business Success
00:14:18
It might have been a minute since the end of season 2, but Strut It is back and better than ever! This season, we’re going to be niching down with a focus on social media marketing as I share the exact Instagram monetization strategies that grew my business revenue by 84% and inspired me to launch my fearless Instagram marketing coaching business.
In this episode, I cover why having a strong, organic social media strategy is essential for business success. From generating leads, to showing up with bold visibility online, to leveraging Instagram to its fullest potential, establishing a solid social presence will take you to the next level in 2024. If you’re ready to monetize your Instagram without spending one dime on paid ads, then this episode is for you!
In this episode, you’ll learn…
[2:38] Business updates and progress from the past 12 months
[4:05] How a strong social media strategy can generate leads
[6:54] What it means to show up with bold visibility online
[9:41] Why you’re missing out by not leveraging Instagram
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
04 Mar 2024
5 Ways To Grow Your Instagram Following
00:23:15
In this episode of STRUT IT, I pull back the curtain on how I exploded my company’s social media following and share five essential strategies that propelled my dance studio's IG account from 650 to 55K followers and a personal brand from 1K to 33K within just 12 months. I’ll unveil the secrets to growing an Instagram following, sharing my personal insights and actionable tips that can revolutionize your social media game. If you’re ready to leverage Instagram in your organic marketing strategy and you want to build a bigger audience filled with ready-to-buy hot prospects, this episode is for you!
In this episode, you’ll learn…
[1:39] How to grow your business on and OFF of social media through networking
[07:41] - Why consistency is critical for IG follower growth
[09:23] - Leveraging Reels for Explosive Growth
[10:58] - Authenticity: The Power Of Sharing the Real You
[12:10] - Why Niche Focus and Content Discipline Are SO Important
[14:45] - Why giving real VALUE to your followers is a key to IG domination
[16:59] - How you can get a free Instagram Breakthrough Call with Elizabeth
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
11 Mar 2024
Instagram 2024 Trends: Takeaways From My Call With Meta
00:20:09
Instagram reached out to me, and I couldn't believe it!
Yes, you heard it right! I had the honor of chatting with Meta, and they generously shared some invaluable strategies to help you thrive as a creator, entrepreneur, and small business owner on Instagram.
Get ready to uncover the changing dynamics of Instagram marketing, including the optimal use of hashtags, posting frequency, and leveraging insights to maximize your reach and engagement.
In this episode, you’ll learn…
[2:38] How my call with Meta unfolded, from initial skepticism to valuable insights.
[4:05] The evolving role of hashtags in Instagram Marketing and Meta's recommendation How To Use Instagram Hashtags In 2024
[6:54] Meta's surprising advice on posting frequency and how many reels to post per week
[9:41] Insights into determining the best time to post on Instagram
[12:30] The significance of consistency in content creation and its impact on audience engagement and reach.
[15:20] How my strategy for creating compelling content has brought me sustainable growth and meaningful interactions on Instagram.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
18 Mar 2024
Easy Instagram Reel Ideas (for when showing up is hard)
00:18:51
Today, I want to open up a candid conversation about something we all face: the struggle to maintain our online presence when our energy levels hit rock bottom. As passionate creators and business owners, we understand the importance of consistency on social media. However, there are moments when the mere thought of crafting a post feels like an impossible task.
I'm sharing insights, tips, and strategies to help you navigate those low-energy days while still showing up authentically for your audience.
In this episode, you’ll learn…
[03:00] The importance of maintaining consistency on social media, even during low-energy periods, to foster deeper connections with your audience and enhance brand visibility.
[08:30] Leveraging past content by reposting high-performing posts or repurposing content into different formats, such as carousels or alternative videos, to maintain engagement and reach.
[14:45] Utilizing B-roll footage to create engaging content without requiring on-camera presence.
[21:10] Exploring the trend of creating memes as a quick and effective content strategy.
[27:20] Embracing the importance of self-care and mental health by taking breaks from social media to recharge and generate fresh ideas.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
25 Mar 2024
7 Mistakes Businesses Are Making On Instagram
00:27:47
Today you’ll learn the seven common mistakes that creators, entrepreneurs, and small business owners often make on Instagram, and most importantly, learn how to avoid them to accelerate your journey to Instagram success.
Grab your notebook and get ready to take notes because we're dropping truth bombs to unlock your Instagram potential.
In this episode, you’ll learn…
[10:01] How to pivot towards client-centric content that resonates and converts.
[13:44] The pitfalls of having an unfocused content strategy and the power of honing in on a clear direction to attract and retain your target audience.
[16:04] The importance of defining your target audience and how narrowing your focus can streamline your content creation process for maximum impact.
[18:00] Overlooking the importance of mapping out a clear customer journey and the role it plays in driving conversions and building a loyal customer base.
[18:57] The significance of engagement on Instagram, including its impact on algorithm visibility, audience connection, and market research insights.
[22:28]The value of incorporating text or closed captions in your content to enhance accessibility, engagement, and audience retention.
[23:57] The detrimental effects of inconsistency in posting and how maintaining a regular schedule can foster trust, credibility, and a dedicated following on Instagram.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
01 Apr 2024
3 Proven Steps To Kickstart Your Instagram Account
00:26:26
If you've been feeling frustrated with the lack of growth and engagement on your Instagram despite consistent posting and high-quality content, this episode is for you. I share 3 proven steps and strategies to help you leverage this free platform to work for your business.
In this episode, you’ll learn about:
[00:06:36] Having a crystal clear intent for Instagram.
[00:10:32] Discovering your ideal audience.
[00:12:50] Niching down for Instagram growth.
[00:19:44] Developing a content creation system.
[00:21:19]Your new Instagram mentorship program
[00:24:20] Instagram content creation strategies.
But that's not all! I also have an exclusive offer for my podcast listeners. I've recently launched a 30-day private Instagram mentorship program called InstaGrowth. This program is designed to kickstart your Instagram account and set you up for long-term success.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
08 Apr 2024
How To Use TikTok For Business with Wave Wyld
00:44:14
We're diving headfirst into the world of TikTok, the app that's shaking up the social media game. Wave Wyld is a TikTok Marketing and Trends authority with an impressive following of over 370,000 on the platform. With a focus on content-first strategies and community building, Wave has revolutionized TikTok marketing, guiding countless creators and business owners to enhance their impact and profitability.
Whether you're a seasoned entrepreneur or a curious newcomer, this episode is your best resource for improving your approach to TikTok marketing.
In this episode, you’ll learn about:
[02:32] - The pivotal moments that led Wave to discover TikTok's potential for business growth and community engagement.
[07:36] - The importance of authenticity and relatability in building trust and connection with audiences on TikTok.
[11:41] - Key differences between the cultures of TikTok and Instagram, and strategies for effectively navigating each platform.
[16:10] - Leveraging TikTok's unique features, such as the For You page and short-form content, to optimize discoverability and engagement.
[19:27] - Practical approaches for businesses to drive sales and monetize their TikTok presence, including utilizing the link in bio and crafting compelling content.
[20:24] - Strategies for rapidly growing your TikTok following and access to essential features like the Link in Bio.
EPISODE LINKS
TikTok Mastery Membership (only $19 a month for Strut It listeners!)
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
15 Apr 2024
5 Ways To Boost Your Instagram Engagement
00:35:19
Are you struggling with low Instagram engagement?
I'll explain why engagement is a crucial metric for your business and brand and share five straightforward strategies to help you increase your Instagram engagement.
In this episode, you’ll learn about:
03:24 - Defining Instagram Engagement
06:30 - How Instagram Algorithm Works
07:13 - Engagement as a Measure of Content Resonance
08:08 - Analyzing Your Content Performance
10:03 - How to Determine Your Engagement Rate
11:49 - Insights from your Professional Dashboard
27:16 - Importance of Instagram Reels for Maximum Impact
But that's not all!
I also have an exclusive offer for my podcast listeners. I've recently launched a 30-day private Instagram mentorship program called Insta-Growth. This program is designed to kickstart your Instagram account and set you up for long-term success.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
22 Apr 2024
Juggling It All: Business, Motherhood & Life
00:43:34
In today's episode, I'm taking you on my rollercoaster ride of doing ALL the things: running two businesses, raising two kids, prioritizing my marriage while also pouring into myself.
I spill the tea on my journey from trying to be a Superwoman to finding a more aligned and pleasurable groove in life and business.
From struggling with unrealistic timelines and expectations to finding peace in everyday moments, I've learned a thing or two about making it work.
Plus, I share 10 practical tips to help YOU manage it ALL without losing your mind.
So if you're juggling a million things like me, stick around for some nuggets of wisdom and a whole lot of encouragement!
In this episode, you’ll learn about:
[04:17] Managing multiple roles, including running two businesses, hosting a podcast, and consulting on social media.
[14:12] Tips for navigating the challenges of postpartum depression while maintaining professional responsibilities.
[18:29] Perspectives on societal expectations and self-imposed pressure regarding productivity, success, and maternal roles.
[23:20]: Balancing ambition with spaciousness
[24:47]: Practical self-care tips and ten actionable practices, including daily walks and prioritizing relationships.
[35:26]: Small pleasures and finding joy in simple acts like fresh flowers and reading for pleasure.
[39:37]: Continuous growth, including adding more fun into life and setting realistic timelines.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
29 Apr 2024
Content That Converts: 3 Instagram Post Types to Boost Your Bottomline
00:31:14
To effectively leverage Instagram for your business, it's crucial to create three key types of content: content to attract new followers, lead magnet content to build your email list, and content to promote your offers.
I break down each type of content and provide actionable tips on implementing them in your Instagram marketing strategy.
If you've ever felt stuck on what to post on Instagram or unsure about your content strategy, this episode is for you.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
06 May 2024
Why Your Reels Aren't Going Viral
00:28:57
How do you make your reel go viral?
For my dance studio business, we've had over 10 reels that got millions and millions of views, and countless more that had over 100,000 views. I have created a ton of viral content in the last three years. It's part of why we have such an impressive following on Instagram.
I am sharing 12 key reasons why your Reels may NOT be reaching their full potential and what you can do about it. This will help you understand how Instagram works and how you can improve your reels to attract more ideal clients and followers.
In this episode, you’ll learn about:
[4:26] Getting Started with Reels: What are reels and why they're crucial for your Instagram strategy
[6:51] The Power of Virality: Ever wondered what it feels like to have a reel go viral? I'm sharing my personal experiences and the incredible impact it can have on your follower count.
[16:41] Why Optimization Matters: It's not just about posting reels; it's about ensuring your entire Instagram profile is optimized to attract your ideal audience.
[23:03] Identifying Underperformance: Let's pinpoint some common reasons why your reels might not be hitting the mark, from technical issues to content strategies.
[24:28] Strategies for Success: I'll walk you through practical tips for boosting your reel performance, from grabbing attention to staying on trend and everything in between.
[29:57] Avoiding Pitfalls: Learn what not to do when it comes to reel creation, including the importance of removing TikTok watermarks and focusing on valuable content.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
13 May 2024
How To Start and Grow Your YouTube Channel with Nancy Taylor
00:44:06
What strategies work to start a channel and make money on YouTube? Can Instagram content be repurposed for YouTube? If these questions resonate with you, then you're in the right place. With over 2.5 billion users, YouTube stands as the second-largest social media platform and search engine, making it a powerhouse for businesses seeking visibility and growth.
Join me as I sit down with Nancy Taylor, a YouTube expert, coach, and the force behind an impressive subscriber base of over 100,000.
Whether starting your channel or curious about maximizing your presence on YouTube, this episode is your best guide.
In this episode, you’ll learn about:
[05:32] Consistency: Maintaining a regular schedule on YouTube to build your presence and audience.
[08:18] Search Keywords: Utilizing relevant keywords on YouTube to enhance your visibility and search ranking.
[11:45] Engagement Strategies: Implementing effective engagement tactics on YouTube to foster community interaction and growth.
[15:20] Algorithm Optimization: Understanding and leveraging YouTube's algorithm to expand your reach and viewership.
[17:55] Content Repurposing: Repurposing YouTube content for other platforms
[22:40] Budget-Friendly Content Creation: Producing high-quality videos on a budget with the right strategies and tools.
[27:57] Keyword Dominance: Winning at keywords on YouTube
[31:37] Niche Content: Focusing on niche topics on YouTube to build trust and authority with your audience.
[34:52] Starting on YouTube: Initiating your YouTube journey, brainstorming ideas, scripting, filming, and uploading content.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
20 May 2024
How To Turn Instagram Followers Into Customers (Clint Hufft of the Wedding MBA interviews me!)
00:22:24
I recently had the honor of being interviewed on the Wedding MBA podcast because I will be one of their keynote speakers in Las Vegas this November! Whether you're a wedding professional or not, I know you'll get a lot of value from this episode.
Clint asked me many fantastic questions, and we discussed what types of content perform best for attracting ideal clients, how often you should post Instagram content, and my exact content strategy for converting followers into paying clients. We also explore common mistakes business owners make when they start showing up on Instagram.
In this episode, you’ll learn…
[04:08] Building Audience and Ideal Client Attraction - How to define your target market specifically, focusing on ideal clients, and crafting a client-centric Instagram bio to attract the right followers.
[8:27] Conversion Strategy - How to Create compelling content with clear calls-to-action for audience engagement.
[10:24] Engagement and Algorithm - Understanding the importance of engagement for visibility and algorithm rewards.
[16:34] Content Repurposing - Creating successful content by repurposing with variations.
[15:13] Specific Techniques for Engagement - How to address common objections that potential clients might have.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
27 May 2024
Beyond the Algorithm: How Killer Content Wins on Social Media Every Time
00:22:17
Creating content that captivates and converts is essential to stand out on social media. But with algorithms and trends constantly changing, it can be overwhelming.
There's one aspect you can control and master: content creation.
When I first started out, I had no idea how to edit reels, write compelling captions, or even what a hook was. But through curiosity, experimentation, and learning from other creators, I transformed my approach. Today, I have a following of over 120,000 on Instagram and TikTok, and a significant portion of my revenue comes directly from social media.
I'll share why investing in your content creation skills is crucial for your business and my latest training to explode your IG Reels.
In this episode, you’ll learn…
[00:29] Content is King: The importance of creating high-quality, captivating content that grabs attention and converts viewers into loyal customers.
[03:27] Adaptability: Social media platforms and algorithms are always changing, but the demand for exceptional content remains constant.
[04:55] Content Creation Journey: My personal journey from struggling with content creation to building a following of over 120,000 on Instagram and TikTok.
[10:41] Benefits of Great Content: Increased brand visibility, competitive advantage, lead generation, and adaptability across platforms.
[10:12]High-Volume Content: Creating a high quantity of content is essential for learning and improving your skills.
[13:57] Hot Reels Membership: Introduction to my new 12-month Instagram content lab designed to transform your content creation skills and boost your business.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
03 Jun 2024
Pinterest for Beginners: Launching Your Marketing Strategy in 2024 with Kate Ahl
00:45:47
How do you turn Pinterest into a powerful marketing tool that drives traffic, builds your email list, and boosts your business? I’m sitting down with the incredible Kate Ahl, the genius behind Simple Pin Media and a true Pinterest powerhouse.
In this episode, you’ll learn…
[00:02:45] Introduction to Pinterest Marketing: The basics of Pinterest and how it differs from other social media platforms.
[00:07:20] Kate’s background and Simple Pin Media: How Kate started in digital marketing and the inception of Simple Pin Media.
[00:13:35] Pinterest for Coaches and Service Providers: How coaches and online service providers can use Pinterest to attract clients.
[00:19:10] Effective Pinterest Strategies: Step-by-step guidance on getting started with Pinterest marketing and repurposing Instagram content for Pinterest.
[00:25:50] The Role of Keywords in Pinterest Marketing: The importance of keywords and how to find the right ones for your industry.
[00:32:00] Pinterest's Algorithm and Linking Strategy: Best practices for adding links to pins and driving traffic to your website.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
10 Jun 2024
Reels 101: Everything Beginners Need to Know About Instagram Reels (Part 1)
00:19:13
Ever wonder why some Instagram accounts skyrocket while others stay stuck?
I kick off a four-part mini-series on mastering Instagram Reels in today's episode. As your Instagram marketing coach, I'm here to show you why Reels are the secret sauce to expanding your reach and boosting your brand visibility. I'll share practical tips and strategies for creating engaging Reels, laying the groundwork for future episodes where we'll dive into the Instagram algorithm, creating viral Reels, and simple Reel ideas for beginners.
In this episode, you’ll learn…
[00:00] The Power of Instagram Reels
[01:29] Four-Part Mini-Series Overview
- Week 1: Foundations of Instagram Reels.
- Week 2:Understanding the Instagram algorithm.
- Week 3:Secrets to creating viral Reels.
- Week 4:Simple beginner Reel ideas.
[08:48] Why Reels Matter
[11:23] Getting Started with Reels
[09:15] Tips for Effective Reels
EPISODE LINKS:
JOIN HOT REELS: The 12 Month Instagram Content Lab An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!)
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
17 Jun 2024
Algorithm Secrets to Attract Clients & Drive Sales (Part 2)
00:18:20
This is part two of a four-part mini-series focused on Instagram Reels. If you’ve been feeling frustrated with the ever-changing Instagram updates, this episode will provide clarity and actionable tips to help you create more effective and engaging Reels.
In this episode, you’ll learn…
[00:28] Understanding the Instagram Algorithm:
The Instagram algorithm functions like a super picky pizza party host, showing content (pizza) to users based on their past interactions and preferences.
User interactions such as likes, comments, shares, views, and watch time determine the priority of your Reels in the algorithm.
The algorithm aims to keep users engaged on the app by showing them more of the content they enjoy, thereby increasing Instagram’s revenue through ad consumption.
[06:46] Optimizing Your Reels:
Be Specific: Create Reels that are tailored to a specific client avatar. The more niche your content, the better it will perform.
Use Hashtags: While not as effective as before, hashtags still help in categorizing your Reels. Use very niche and specific hashtags.
Hook and Call to Action: Use strong visual or text hooks to capture attention. Always include a clear call to action at the end of your video to guide viewers on what to do next.
[08:11] Lead Generation and Audience Growth:
Reels are a powerful tool for reaching new audiences and generating leads for your business.
Optimize your Reels to ensure they are shown to the right audience, thus increasing engagement and conversions.
EPISODE LINKS:
JOIN HOT REELS: The 12 Month Instagram Content Lab An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!)
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
24 Jun 2024
Go Viral on Reels! The Triple E Formula for Explosive Growth (Part 3)
00:16:32
With over 38 million views and a combined following of 120k+ on Instagram and TikTok, I share my proven strategies to help your Reels achieve similar success. This episode, part three of a four-part mini-series, breaks down the Triple E Formula—Entertainment, Educational, and Emotional content—that drives viral success
In this episode, you’ll learn…
Triple E Formula for Viral Reels (03:02):
Entertainment (03:31):
Make people laugh and entertain them. Relatable, humorous content is shareable and has the potential to go viral.
Educational (04:52):
Provide valuable information or quick tips. Educational content is often saved and shared, increasing engagement.
Tips on creating concise and engaging educational content.
Emotional (09:13):
Inspire and motivate your audience. Content that evokes emotions can connect deeply with viewers and encourage sharing.
Combining Elements (10:41):
Blend entertainment, education, and emotion in a single Reel for greater impact.
Personalization and Authenticity (12:08):
Be true to your brand and personality. Create content that feels authentic to you.
Test and experiment with different types of content to find what works best for you.
Mindset and Growth (13:35):
Embrace a growth mindset and be open to change and improvement.
Consistent testing and adaptation are key to long-term success on Instagram.
EPISODE LINKS:
JOIN HOT REELS: The 12 Month Instagram Content Lab An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!)
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
01 Jul 2024
Simple & FUN Instagram Reel Ideas That Convert (Part 4)
00:15:59
Today you’ll learn some plug-and-play formulas for creating compelling Instagram reels in under five minutes. These 15-second reels are not only fun but also highly effective in boosting your brand's visibility. Each formula includes a step-by-step guide to scripting and creating your reels, ensuring you capture your audience's attention from the very first second.
This episode is the final part of our four-part mini-series on Instagram Reels.
In this episode, you’ll learn…
[03:27 - 06:52] Formula 1: Quick Tip
Purpose: Share a quick tip or hack for a common problem
Script Structure:
0-3 seconds: Hook with a question or statement
4-10 seconds: Demonstrate the tip or hack
11-15 seconds: Call to action
Example: Productivity hack for busy entrepreneurs
[06:52 - 09:39] Formula 2: Before and After Transformation
Purpose: Showcase a before and after scenario
Script Structure:
0-3 seconds: Hook with the before scenario
4-10 seconds: Transition to the after scenario
11-15 seconds: Encouragement or call to action
Example: Improving posture with a studio membership
[09:39 - 12:56] Formula 3: Mini Storytelling
Purpose: Tell a mini story that leads to your product or service
Script Structure:
0-3 seconds: Hook with a relatable problem
4-10 seconds: Introduce the solution
11-15 seconds: Outcome or benefit and call to action
Example: Home buying success story
[12:56 - 13:24] Final Tips and Homework
Create a reel using one of the shared formulas
Experiment with different hooks and calls to action
Tag me on Instagram (@elizabethmarberry) to share your reels
EPISODE LINKS:
JOIN HOT REELS: The 12 Month Instagram Content Lab An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!)
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
08 Jul 2024
Beginner's Guide to ChatGPT for Instagram Marketing Success (Part 1)
00:29:05
If you've ever wondered how AI and ChatGPT can help you grow your audience, attract ideal customers, and boost your brand's visibility, you're in the right place. Today kicks off part one of our four-part mini-series on AI marketing, where I'll share how you can leverage AI to save time, and energy, and create engaging content that converts.
In this episode, you’ll learn:
[05:00]- Understanding AI and ChatGPT
[06:24] What is ChatGPT?
[09:36] - Common Misconceptions About AI
[16:01] - Why AI is Important for Social Media Marketing
JOIN HOT REELS: The 12 Month Instagram Content Lab An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!)
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
15 Jul 2024
Crafting Killer ChatGPT Prompts for Social Media Success (Part 2)
00:16:44
Have you ever felt let down by the generic and uninspired responses from AI tools like ChatGPT or Google Gemini? Your prompts likely need refinement.
Part 2 of our AI Marketing Series looks into how the quality of your questions directly influences the AI's answers, giving you practical tips to make your content creation smoother, streamline your workflows, and save you precious time.
In this episode, you’ll learn:
[03:13] What is a Prompt?
[05:46] Elements of a Good Prompt
[12:23] Effective Prompt Examples
[16:11] Tips for Creating Effective ChatGPT Prompts
JOIN HOT REELS: The 12 Month Instagram Content Lab An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!)
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
Are you feeling like your Instagram content isn't quite hitting the mark? Maybe you’re cranking out posts but not seeing the engagement or reach you’re aiming for?
If you’re ready to supercharge your Instagram game and attract those dreamboat followers who will convert into paying clients, you’re in the right place! Today, I’m sharing three ways I use ChatGPT and AI to work smarter, not harder with my Instagram strategy. Plus, I’m giving you a killer prompt to craft a 30-day content calendar that will take your Instagram presence to the next level.
In this episode, you’ll learn:
[02:15] Why Seeding ChatGPT Matters: Before diving into content creation, it’s crucial to seed ChatGPT with specific details about your business. Discover how to provide ChatGPT with the right information to generate tailored and impactful content ideas.
[08:40] Three Ways to Use ChatGPT for Instagram Success:
[08:50] Repurpose Old Hooks: Learn how to breathe new life into your top-performing Reels by repurposing and refining hooks to create engaging content in various formats.
[12:20] Transform Long Captions: Find out how to repurpose your value-packed captions into other formats like emails and Reels to maximize your content’s reach and impact.
[16:10] Brainstorm Fresh Content Ideas: Use ChatGPT as a brainstorming partner to generate new and innovative content ideas tailored to your niche and audience’s needs.
[21:00] The Ultimate 30-Day Content Calendar Prompt: I’m sharing a detailed prompt to help you create a 30-day content calendar focused on Instagram Reels. This prompt will guide you in crafting engaging and strategic content that aligns with your brand’s pillars and addresses your audience’s pain points and desires.
JOIN HOT REELS: The 12 Month Instagram Content Lab An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!)
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
29 Jul 2024
Close Sales While You Sleep: The Power of Instagram DM Automation (part 4)
00:20:43
If you're still telling people on Instagram to click the link in your bio, today's episode is definitely for you. I'm sharing a game changer that skyrocketed my Instagram engagement, sales, and helped me grow my email list in my sleep. Have you guessed it? It's DM automation.
Today, we're diving into ManyChat, how I've been using this tool to boost your Instagram engagement, followers, and grow your business on Instagram.
In this episode, you’ll learn:
[01:18] Why DM Automation Matters
[02:12] Link in Bio is Dead
[03:39] Higher Conversion Rates with DM Automation
JOIN HOT REELS: The 12 Month Instagram Content Lab An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!)
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
05 Aug 2024
How To Use ChatGPT to Grow 10k Followers in 8 Weeks with Juan Galán
00:44:22
Have you ever wondered if AI can really make a difference in your business? Juan Galán is an AI coach, content creator, and founder of IG Creator Academy. Juan has amassed over 150k followers on social media, and today, he's sharing how AI tools like ChatGPT can revolutionize the way we create and scale our businesses.
In this episode, you’ll learn:
- [00:01:20] Juan's Journey from corporate marketing to becoming a successful online entrepreneur
- [00:05:45] The Power of AI in Marketing
- [00:12:10] Breaking Down AI Misconceptions
- [00:16:30] Building a Brand with AI
- [00:21:15] Practical AI Workflow Tips
- [00:27:00] A candid discussion about the importance of resilience in entrepreneurship.
JOIN HOT REELS: The 12 Month Instagram Content Lab An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!)
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
12 Aug 2024
5 Instagram Growth Hacks You're Missing (And How to Fix Them)
00:17:06
If you’re a business owner struggling to monetize your Instagram and boost your brand visibility, this episode is for you! I'm sharing five things I wish I had known when I started my Instagram business account. These common mistakes often trip up entrepreneurs, and I'm here to help you avoid them.
In this episode, you’ll learn:
[01:58] Consistency in Content Creation
[04:02] The Power of Collaboration on Instagram
[05:44] Instagram Growth Hack #1: Target Market Research
[08:26] Instagram Growth Hack #2: Narrow Your Focus
[12:13] Instagram Growth Hack #4: Patience in Growth
[12:51] Instagram Growth Hack #5: Networking on Instagram
EPISODE LINKS:
Shoutout to Linah, my incredible podcast manager. Click here if you need a content manager!
JOIN HOT REELS: The 12 Month Instagram Content Lab An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!)
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
19 Aug 2024
How to Optimize Your Instagram Bio for Maximum Follower Growth
00:11:06
No matter how good your content is, if your profile isn’t optimized, you won’t see the conversions, growth, or sales you’re aiming for. If you’re not seeing the conversions, growth, or sales you’re dreaming of, no worries—I’m here to help you turn that around!
In this episode, you’ll learn:
[00:00] The Power of an Optimized Instagram Bio:
Discover why a killer bio is your secret weapon for Instagram growth.
Learn how to turn those profile visits into followers and clients with a bio that packs a punch!
[01:07] Five Game-Changing Bio Tweaks:
Hide Your Category: Maximize your bio space by hiding the category. I’ll show you how to do it in a snap!
Craft an Irresistible Top Line: Make it crystal clear what followers will gain by hitting that follow button. Spoiler: My top line promises to help you grow your following, get clients, and boost your brand visibility!
Show Off Your Credibility: Add a fun, short positioning statement that highlights your experience and personality. Think of it as your mini resume—without the boring part!
Call to Action (CTA) Magic: Whether it’s a lead magnet or booking a call, make sure your bio has a strong CTA that gets your audience to take action.
SEO Your Username and Name: Use keywords that your ideal clients are searching for. Ditch the fancy jargon and get straight to the point!
[03:24] Exclusive Offer for My Podcast Fam:
Want my eyes on your bio? DM me the word “bio” on Instagram for a FREE 15-minute Instagram breakthrough call. Let’s chat about how to make Instagram work for you!
[06:11] Why Your Bio Matters:
If you’ve got a viral video but your bio doesn’t deliver, you might miss out on those new followers. I’ll explain how to keep your bio in sync with your content to avoid any disconnects.
[09:20] Your Action Steps:
Screenshot your bio before and after you make these updates, and tag me in your Instagram story. I can’t wait to see your transformation!
JOIN HOT REELS: The 12 Month Instagram Content Lab An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!)
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
26 Aug 2024
How to Start a Podcast That Skyrockets Your Brand with Caroline Hull
00:44:13
If you've ever wondered how to turn your passion into a powerful podcast that not only captures hearts but also drives business growth, you're in for a treat!
This week, I'm sitting down with the incredible Caroline Hull, podcasting strategist, manager, and CEO of Wild Home Podcasting. Caroline's journey from shy introvert to confident podcasting pro is nothing short of inspiring, and she's spilling all the secrets on how you can do it too.
In this episode, you’ll learn:
[00:03:43] The power of long form content.
[00:04:36] Podcasts for building client connections.
[00:08:41] Repurposing content for marketing strategies.
[00:12:32] Starting a podcast journey.
[00:17:30] Building speaking skills through podcasting.
[00:19:13] Podcasting industry evolution.
[00:23:27] Importance of podcast strategy.
[00:27:34] Finding confidence behind the microphone.
[00:29:18] Overcoming self-doubt in content creation.
[00:34:20] Podcast content for conversions.
[00:38:04] Podcasting for business owners.
Episode Links:
Grab Your FREE Solo Episode Template: Start recording episodes that are set up to create connections and help you sell on your podcast!
JOIN HOT REELS: The 12 Month Instagram Content Lab An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!)
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
02 Sep 2024
The #1 Tip to Boost Instagram Sales
00:18:14
If you're struggling to create content that converts—whether that’s into followers, email subscribers, leads, or sales—it’s likely that it’s time to do some Target Market Research!Today, I'm sharing the one essential strategy that could be the missing piece in your marketing puzzle, not just for Instagram, but for any platform where you're promoting your business.
In this episode, you’ll learn:
[02:15] - The Importance of Target Market Research
Discover why understanding your ideal client inside and out is crucial for creating content that resonates and converts.
[05:10] - How to Conduct Target Market Research
I’ll walk you through five simple and effective methods for gathering insights about your audience, including:
[06:00] - Interviewing past clients.
[08:15] - Leveraging AI tools like ChatGPT.
[10:30] - Using Google for common questions and pain points.
[12:20] - Reading comments on popular posts.
[14:05] - Using tools like Answer the Public.
[16:45] - Why This Matters
Understanding your audience’s desires, struggles, and goals allows you to create content that speaks directly to them. This kind of content doesn't just get seen—it gets remembered, shared, and acted upon.
[21:45] - Actionable Takeaways
[22:00] - Interview 3-5 past clients for insights.
[22:30] - Use AI tools like ChatGPT for research.
[23:00] - Stay curious—use Google and social media for continuous learning.
JOIN HOT REELS: The 12 Month Instagram Content Lab An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!)
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
09 Sep 2024
From Stuck to Scaling: 3 Mindset Hacks Every Entrepreneur Needs
00:21:12
I’m diving deep into the mindsets and energetics that are absolutely critical for long-term business success on social media. Sure, strategies and hacks are helpful, but let’s face it—what really makes or breaks your business is your mindset. After 14 years in the game, I’m sharing key lessons I wish I had known when I started, and the mindset practices you’ll want to implement right now.
In this episode, you’ll learn:
[02:29] Mindset #1: Embrace Experimentation & Testing: Growing a business means being willing to experiment. Even after 14 years, I’m constantly testing things out.
[06:19] Avoid Perfectionism: One of the biggest mindset shifts I had to make was letting go of perfectionism. I started to get curious about what was working instead of obsessing over getting it right. Pay attention to your analytics, like on Instagram, and use those insights to refine your approach.
[09:33] Mindset #2: Create Your Own Metrics of Success: Success isn’t defined by likes and follows. I share how you can set your own metrics for success—metrics that you can actually control.
[12:57] Mindset #3: Play the Long Game: Success doesn’t happen overnight, and that’s okay. I talk about why resilience is crucial and how important it is to stay committed to your goals, even when things don’t go your way.
[15:35] Stay Consistent: Even When Growth Feels Slow: I get real about my own Instagram journey, where follower growth was painfully slow. But staying consistent was the key to hitting breakthrough moments that attracted my ideal clients.
[17:53] Convert Your Current Audience: Instead of always chasing growth, I share why it’s essential to focus on converting the audience you already have by refining your messaging and giving them the nudge they need to take action.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
16 Sep 2024
3 Keys to Explode Your Social Media Following
00:26:40
Ready to explode your Instagram growth? I’m re-airing one of the most popular episodes from 2022 with the exact strategies that helped me gain 20K followers in just 30 days!
Whether you’re struggling with engagement or unsure how to stand out, these three powerful keys will transform your approach. The best part? These strategies are timeless and algorithm-proof!
In this episode, you’ll learn:
[04:12] Key 1: Get Crystal Clear on Your Niche Narrowing down your focus is everything. I share how focusing exclusively on dance content helped me establish myself as an expert and led to massive growth. I can’t stress enough how important it is to really hone your messaging.
[09:34] Key 2: Consistency as an Energy It’s not just about how often you post; it’s about how you show up. I talk about the energy behind consistency—making sure your content feels aligned with you. Posting at least one reel a day worked for me, but finding what feels sustainable for you is key.
[15:45] Key 3: Show Up Authentically Authenticity is what sets you apart in a crowded space. I dive into why it’s so important to show your humanness and share your story. This helps you connect with your audience on a deeper level, turning followers into loyal clients.
PS: I’m excited to announce that I’m opening up three spots for private mentorship! If you’re interested in working with me 1:1, apply for a free Instagram breakthrough session where we’ll talk about your business, your goals, and how I can support you in fast-tracking your success.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
23 Sep 2024
Multi-Six Figure Instagram Sales Funnel
00:23:33
How Would It Feel to Have a Sales Funnel Bringing in Clients on Autopilot?
I’m pulling back the curtain on my exact multi-six-figure sales funnel that runs on autopilot. This system ensures that my content works for me 24/7, so I can step away from my business, knowing everything’s still in motion. Whether I’m on vacation, at yoga, or just stepping away from the hustle, this system has my back—and now, it’s time to set yours up too.
In this episode, you’ll learn:
[02:59] - The Power of Your Voice Inspired by my mom’s current struggle with speech, I’m asking you to step out of your comfort zone and speak up.
[04:20] - Multi-Six-Figure Funnels: I’ll show you how a well-structured funnel can make your content work for you, rather than stretching your energy across platforms.
[07:08] - Clients Come from Conversations: Your content should always invite dialogue. Posting on social media? It’s not a monologue. Engage your audience, and watch your conversations turn into clients.
[09:22] - My Sales Funnel Strategy: At the top of my funnel: Instagram and this podcast. They attract my ideal clients and set the stage for deeper connections. You don’t need to be everywhere. Pick the platform that feels most aligned with you!
[11:28] - The Magic of Lead Magnets: I’m sharing my lead magnets and how they’ve racked up thousands of downloads. From my free first dance checklist to my Monetize Your IG guide, these freebies work like a charm!
[14:52] - Nurture and Convert Through Email : Once they’re on your email list, it’s time to deepen the relationship. I’ll explain how my email welcome sequence builds trust and leads to sales. You need an email list—don’t let social media be your only game!
[16:52] - Turning Subscribers Into Clients: Now that they’re on your list, it’s time to make the offer! I’ll walk you through how I use masterclasses, private sessions, and group programs to bring clients deeper into my funnel.
JOIN HOT REELS: The 12 Month Instagram Content Lab An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!)
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
30 Sep 2024
The ONE Thing Holding Back Your Instagram Sales (and How to Fix It)
00:20:33
Are you struggling to get sales from your Instagram content? It might be because you’re focusing too much on promotional content and not enough on attracting your ideal clients! I’m breaking down the key differences between promotional content and attraction content, and why finding the right balance is the secret sauce to growing your audience and landing your dream clients.
In this episode, you’ll learn:
[00:25] Understanding Promotional Content vs. Attraction Content:
Discover why too much promotional content can make your feed look like a spammy sales pitch and turn off potential clients.
[04:15] What is Promotional Content?
Promotional content is when you're directly selling your products or services—think Canva slides showcasing your offers or reels listing your products. While this is important, it shouldn't be your main focus.
[05:37] What is Attraction Content?
Attraction content is all about serving your audience by providing value. It’s designed to build trust and establish you as an authority in your niche. Think helpful tips, behind-the-scenes peeks, or solving small problems for your followers.
[09:25] Why Attraction Content Works:
Learn how shifting your focus from "me, me, me" to "you, you, you" builds a relationship and trust with your audience. When people feel seen and supported, they’re more likely to engage with and share your content.
3 Steps to Shift from Promotional to Attraction Content:
Give Before You Take:
[10:50] Start with value-packed content that solves a problem or answers a question for your dream client.
Tell Stories, Don’t Just Sell Products:
[12:39] Share the "why" behind your offers. If you’re a jewelry maker, take your followers behind the scenes of your creative process. Create an emotional connection instead of just listing products for sale.
Hook Them from the Start:
[13:06] You only have a few seconds to capture attention. Focus on compelling hooks in your content that speak directly to your ideal client’s pain points or desires. The more specific you are, the better!
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
07 Oct 2024
7 Reasons Your Instagram Strategy Isn’t Working (and What to Do About It)
00:19:12
You see 120k combined account followers for my brands on social media. What you did not see is all of the mistakes I made along the way to get there. That's why I put together this super special episode for you where I'm teaching you seven reasons why you're struggling to grow your business on Instagram and how to fix each one.
What You’ll Learn in This Episode:
[04:58] The Balance Between Sales and Value: Why focusing too much on promotional content might be turning your audience off—and how to shift toward value-driven content that actually converts.
[06:26] Optimizing Your Instagram Profile: Learn the three key things your Instagram bio needs to clearly communicate within the first 7 seconds to attract the right followers.
[08:18] How to Narrow Your Focus: Avoid going too broad with your content. Instead, become an authority in one area and watch your growth take off.
[09:41] Creating a Clear Customer Journey: If people want to work with you, do they know how? Learn how to simplify your call-to-action and make it easy for people to take that next step.
[10:40] Consistency is Key: Why showing up consistently is non-negotiable if you want to grow your business on Instagram.
[12:54] Collaboration Opportunities: Don't go at it alone! Collaborating with others in your niche is one of the most powerful ways to grow your reach and your follower count.
[14:43] Avoiding Vanilla Messaging: Craft specific, targeted messaging that speaks directly to your ideal clients and stands out in a crowded marketplace.
JOIN HOT REELS: The 12 Month Instagram Content Lab An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!)
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
14 Oct 2024
When is the Best Time to Post on Instagram?
00:18:29
I’m diving into a question I get asked all the time by business owners trying to grow on Instagram: “When is the best time to post?” But if you’re looking for a magic time that guarantees more engagement and followers, you’re asking the wrong question.
What You’ll Learn in This Episode:
[08:34] [The Real Deal on Posting Times] – I share insights from the 2024 Metricool study, including global trends on the best times and days to post, and explain why your own data matters more.
[12:21] [Content is King] – I dive into why Instagram success hinges on creating valuable content that makes people stop, engage, and share—not just posting at a specific time.
[15:03] How to Check Your Best Times to Post] – I walk you through using Instagram’s Professional Dashboard to find out when your audience is most active and how to use this data effectively.
[17:45] Consistency and Quality Over Time – Learn why it’s crucial to post consistently for at least 3-6 months to get reliable data, and why patience is key to building your audience.
Feeling stuck? I have two spots left in my private mentorship program this quarter. If you’re ready to refine your Instagram strategy, boost your content, and start converting followers into customers, apply for a complimentary Instagram breakthrough call here.
EPISODE LINKS:
Metricool 2024 Instagram Study: A global study that reveals the best posting times, but remember—this is just a guideline. Personal data always trumps global trends.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
21 Oct 2024
Create 14 Days of Instagram Content in Just 30 Minutes
00:25:48
Are you drowning in the stress of trying to create Instagram content every single day? I’m breaking down my super simple, no-fluff, 5-step plan to help you map out 14 days of Instagram content in just 30 minutes. Yup, you heard that right—30 minutes!
This plan will simplify your entire content creation process so you can stay consistent, engage your audience, and still have time to focus on what matters the most in your business and life.
What You’ll Learn in This Episode:
[00:00] Welcome! Why Instagram content can feel overwhelming—and how we’re going to fix that today!
[03:15] Step 1: Defining your goal for the next 14 days—focus, focus, focus!
[05:45] Step 2: Understanding your audience’s pain points and desires.
[07:50] Step 3: Creating content pillars for variety—because nobody wants a feed that feels like a sales pitch 24/7.
[12:30] Step 4: Mapping out your 14-day content plan with intention and ease.
[17:25] Step 5: Why strong hooks and clear calls-to-action are non-negotiable for engagement.
[21:00] Recap: Why repurposing your content is one of your best business strategies.
Takeaways You Can Use Right Now:
Set one goal for 14 days of content to streamline your efforts.
Get to know your audience—what keeps them up at night and how you can be the solution.
Use content pillars to create a balanced feed that educates, entertains, and engages.
Plan ahead: With a simple structure, your content for 14 days can be mapped out in 30 minutes.
Always hook your audience and add a clear call-to-action—they need to know what to do next!
Feeling stuck? I have two spots left in my private mentorship program this quarter. If you’re ready to refine your Instagram strategy, boost your content, and start converting followers into customers, apply for a complimentary Instagram breakthrough call here.
EPISODE LINKS:
JOIN HOT REELS: The 12 Month Instagram Content Lab An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!)
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
28 Oct 2024
Instagram Update 2024: Grow Your Audience with Carousels
00:13:23
Carousels have always been a valuable way to engage followers, but with Instagram’s latest update, they’re an even bigger opportunity to reach new audiences. Plus, this format gives you the chance to be more creative and tell a story in a single post, making it a powerful tool in your Instagram strategy.
What You’ll Learn in This Episode:
[01:29] New Instagram Update: Carousels can now appear in the Reels tab when you add music, meaning more opportunities to get discovered by new audiences. I’ll explain why this matters and how to make the most of it.
[04:33] Why Carousels Work: Carousels give you multiple chances to engage your audience because they allow for multiple slides in a single post, which can be shown repeatedly in a user's feed if they don’t swipe through all slides the first time.
[05:54] Pro Tips for Carousel Content: How to create attention-grabbing slides, including the importance of using a strong hook on the first slide and adding text within the Instagram app to keep your content relevant and engaging.
[07:15] How to Use Instagram’s New Features: From adding trending audio to carousels for better reach to leveraging Instagram’s new in-app tools for creating carousels quickly.
Key Takeaways:
Hook Them in 3 Seconds: Just like reels, the first slide of your carousel needs to grab attention fast!
Leverage Trending Audio: Adding music to your carousel posts makes them more engaging and increases the chances of getting featured on the Reels tab, expanding your reach.
Experiment with In-App Carousel Tools: Take advantage of Instagram's new in-app tools to create text-heavy carousels directly within the app.
Feeling stuck? I have two spots left in my private mentorship program this quarter. If you’re ready to refine your Instagram strategy, boost your content, and start converting followers into customers, apply for a complimentary Instagram breakthrough call here.
JOIN HOT REELS: The 12 Month Instagram Content Lab - An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!)
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
04 Nov 2024
The Secret to Standing Out: Originality and AI in Modern Marketing with Belle Rape
00:46:24
Have you ever felt like your brand’s missing something—but you can’t put your finger on what it is? Maybe you’ve got the logo, the colors, the website, but you’re still not standing out the way you’d hoped. Today, I’m excited to welcome Belle Rape, a branding expert with over two decades of experience, who helps entrepreneurs go beyond the surface of branding to create a truly magnetic identity.
What You’ll Learn in This Episode:
[00:00] The Power of Personal Branding: Belle shares insights into branding as the foundation of a business, from understanding your mission to defining your audience, rather than just focusing on visuals like logos or fonts.
[02:17] Avoiding the Common Branding Trap: Why so many entrepreneurs get stuck on trendy visuals and overlook the importance of building a solid brand identity first.
[04:00] Making Your Product or Service Stand Out: Belle reminds us that it’s your personality and unique perspective that attract people to your brand, not necessarily the product or service alone.
[08:25] Key to Authenticity on Instagram: We discuss why it’s essential to show up as your true self on social media, and how it helps attract your ideal audience.
[10:05] Leveraging AI in Marketing: Belle shares her experience using AI for efficiency and why keeping up with AI trends is essential for staying competitive.
[17:32] Building Confidence in Your Appearance (The ABCs of Branding): Belle’s simple but powerful approach to branding—appearance, behavior, and communication—and how each plays a crucial role in showing up confidently in your business.
[24:00] Entrepreneurial Style Tips: Practical advice for entrepreneurs who may be hesitant to invest in a stylist, and the power of creating a wardrobe that reflects your brand.
[29:10] Staying True to Yourself in a Trend-Obsessed World: Belle shares her tips on how to avoid the pressure of trends and stay grounded in your personal brand vision.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
11 Nov 2024
Your Holiday Sales Guide: Instagram Strategies That Work
00:21:57
Struggling to turn your holiday promotions into actual sales on Instagram? If Black Friday, Cyber Monday, or Small Business Saturday feels like a scramble every year, this episode will help you set up an effective, stress-free strategy that drives real results. I’ll show you how to engage your audience, leverage Instagram’s latest tools, and automate for sales success—all without overwhelming yourself. Ready to make this holiday season your best one yet? Let’s dive in!
What You’ll Learn in This Episode:
The Power of DM Automation(05:04): Why “link in bio” prompts aren’t enough in 2024 and how to set up keyword-triggered messages to direct followers instantly to your offers, like a little sales assistant on autopilot.
Setting Up Your Black Friday Strategy (08:49): From using countdowns in Stories to building urgency and driving engagement with carousels and Reels, I’ll share a strategy to make your offers pop in a crowded holiday feed.
Crafting Irresistible CTAs (14:02): I’ll guide you on creating memorable and clear calls-to-action that your followers can easily act on without hunting through your profile.
Using Lead Magnets as Holiday Gifts (18:35): Not offering a sale? Discover how to use Black Friday to build your email list with irresistible freebies that position you as an expert, nurture your audience, and set the stage for future conversions.
Key Takeaways:
Simplify the Buying Process: With DM automation, make it as easy as possible for followers to engage and convert with your promo offers.
Lean into Carousels & Stories for Engagement: Use carousel posts, music, and countdowns to create anticipation and urgency.
Elevate Your CTA Game: Bold, specific, and easy-to-use CTAs make all the difference in capturing attention and encouraging action.
Think Long-Term with Lead Magnets: Even if you’re not selling this holiday season, freebies can be a powerful way to build your list and grow engagement.
Feeling stuck? I have two spots left in my private mentorship program this quarter. If you’re ready to refine your Instagram strategy, boost your content, and start converting followers into customers, apply for a complimentary Instagram breakthrough call here.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
18 Nov 2024
10x Your Instagram Story Views to Attract More Dreamboat Clients
00:19:13
Are you frustrated by low Instagram story views? Wondering how to make the most of your stories to boost engagement and drive results? You’re in the right place. I’m sharing a game-changing strategy that can multiply your Instagram story views by 10x—yes, really! Whether you’re gearing up for holiday promotions or simply want to build deeper connections with your audience, this tip will transform how you use stories.
What You’ll Learn in This Episode:
[00:00] The Power of Instagram Stories: Why stories are your secret weapon for building relationships with your most loyal followers.
[04:15] Why Letting Your Stories Go Blank Works: A simple trick to reset Instagram’s algorithm and get more people viewing your content.
[07:22] Step-by-Step Strategy to 10x Story Views: Practical steps for implementing this strategy, including tips on timing and using DM automation.
[11:38] Stories vs. Reels: How stories nurture your audience while reels bring in new followers.
[14:20] Algorithm Insights: What Instagram looks for when prioritizing whose stories to show and how you can leverage this for growth.
[17:35] Real-Life Results: Examples of how this strategy brought new leads to my email list and skyrocketed engagement.
Key Takeaways:
Pause to Reset: Let your stories go blank for 24-48 hours. This resets Instagram’s algorithm and ensures your next story gets more visibility.
Start Strong: Post one engaging story after the pause with a clear hook and a keyword-based call-to-action (CTA).
DM Automation for Engagement: Use tools like ManyChat to boost interaction and drive traffic to your lead magnets or offers.
Build Connections: Stories are about nurturing your audience—share behind-the-scenes content and let your followers feel like they’re part of your inner circle.
Feeling stuck? I have two spots left in my private mentorship program this quarter. If you’re ready to refine your Instagram strategy, boost your content, and start converting followers into customers, apply for a complimentary Instagram breakthrough call here.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
26 Nov 2024
10 Mistakes Business Owners Make on Instagram (And What to Do Instead)
00:23:56
Are Instagram mistakes silently sabotaging your growth? If you're struggling to drive leads and sales on Instagram, this episode is your wake-up call.I’m breaking down the 10 most common Instagram mistakes I see business owners make (yes, I’ve made them too). From hashtag blunders to engagement fails, I’m giving you actionable tips to fix these errors fast and start growing your audience with ease.
What You’ll Learn in This Episode:
[06:21] Hashtags Done Right: Why hashtags still matter and how to use them to attract your dream clients.
[08:47] Leveraging Instagram Stories: Why ignoring Stories is a missed opportunity and how to make them work for you.
[10:13] Repurposing Content: How to save time and boost visibility by reusing top-performing posts.
[11:36] Post-and-Ghost? Never: The importance of engaging with your audience after posting to boost connection and visibility.
[13:20] Balance is Key: How to mix promotional and value-driven content for maximum impact.
[17:07] Quality Matters: Tips for ensuring your images and videos are high-quality and eye-catching.
[18:34] Clear Goals, Clear Results: Why every post needs a clear purpose to drive engagement or sales.
[19:31] Seamless Sales: How to make it ridiculously easy for people to buy from you using DM automation.
[20:58] Done, Not Perfect: Why overthinking kills creativity and how to embrace authenticity.
[21:47] The Hook is Everything: How to craft attention-grabbing hooks that stop the scroll in three seconds.
Key Takeaways:
Embrace your mistakes—they’re a chance to learn and grow.
Focus on hooks that grab attention fast—spend 80% of your time perfecting them.
Don’t overthink—authentic content wins in today’s Instagram game.
Consistency and quality are non-negotiable for long-term success.
Quick Tip: DM me the word "chat" on Instagram to see DM automation in action and grab a free trial of MiniChat, the tool I rely on for automated responses that convert!
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
02 Dec 2024
Reels 101 For Business: Everything You Need to Know to Start Growing Your Brand on Instagram (part 1)
00:31:10
If you’re not creating Instagram Reels for your business yet, you’re leaving money—and clients—on the table. Do you feel Reels might be the secret sauce to growing your business, but you’re unsure where to start? This episode is for you! I’m breaking down why Reels should be central to your Instagram marketing strategy and sharing an easy-to-follow method to help you get started today.
Plus, you’ll hear a real-life story about stepping out of my comfort zone during my biggest speaking engagement to date—and how that ties into your journey as a business owner. Let’s dive in and get real about Reels!
What You’ll Learn in This Episode:
[02:30] The Power of Reels: Why Instagram Reels are the most effective content format for reaching new audiences.
[06:15] Boosting Brand Visibility: How Reels help you get in front of people who don’t yet follow your brand.
[08:25] The Triple E Formula: Create educational, entertaining, and emotional content that connects with your ideal audience.
[12:15] How the Algorithm Works: Demystifying how Instagram sorts and prioritizes content—and what that means for your Reels strategy.
[17:40] Reels vs. Paid Ads: Why organic content can be just as impactful as paid ads.
[21:10] Building Confidence on Camera: Overcome your fears and start showing up authentically for your audience.
[25:30] Reel Success Stories: A behind-the-scenes look at how my Reels strategy helped grow my business by 84% in a year—without spending a dime on ads.
[28:45] Next Steps for You: Simple, actionable tips to start creating scroll-stopping Reels today.
⏭️Don’t Miss This: Next week, you’ll learn the seven viral Reel ideas and formulas you can swipe for your business—so make sure you subscribe to Strut It!
EPISODE LINKS:
Want personalized support? JOIN HOT REELS: The 12 Month Instagram Content Lab: An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!)
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
09 Dec 2024
7 Viral Instagram Reel Ideas For Your Business (part 2)
00:22:48
If your Instagram content isn’t capturing your dreamboat client’s attention in the first three seconds, it’s not just failing—it’s invisible. But don’t panic! Today, I’m giving you the ultimate tool to change that: viral hooks. These little gems are your secret weapon for stopping the scroll, sparking curiosity, and driving engagement. Get ready, because I’m breaking it all down with actionable ideas you can swipe for your business and start using today!
What You’ll Learn in This Episode:
[01:19] The Attention Economy: Why capturing attention is the most critical skill for thriving in today’s noisy social media landscape.
[05:07] Viral Hook Formula #1: Three questions you need to ask before you… See how it applies across niches, from wedding florists to coffee lovers.
[08:53] Viral Hook Formula #2: This is your sign to… How emotional appeals can drive action and build connection.
[10:20] Viral Hook Formula #3: Calling out your audience with engaging questions to spark conversation.
[12:13] Viral Hook Formula #4: POV (Point of View) reels that deeply resonate with your ideal client.
[13:38] Viral Hook Formula #5: Before and After reels—people love transformations!
[15:51] Viral Hook Formula #6: Industry trend content and why it positions you as a thought leader.
[17:14] Viral Hook Formula #7: I wish more… knew… How specificity and empathy make this hook irresistible.
Key Takeaways:
Attention is the new currency: You need to captivate your audience immediately.
Your content isn’t a monologue—it’s a conversation. Hooks that invite interaction drive deeper engagement and conversions.
Transformational stories and specific, relatable hooks create sharable, binge-worthy content.
Quote
"If you want new results, you must take new actions. A strong hook isn’t just a tactic—it’s a connection point between your brand and your ideal audience."
⏭️ Don’t miss next week’s finale of this three-part series: How to Make Sales with Instagram Content!
EPISODE LINKS:
Want personalized support? JOIN HOT REELS: The 12 Month Instagram Content Lab: An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!)
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
16 Dec 2024
IG Sales Guide: How To Sell Your Products or Services On Instagram (part 3)
00:24:29
Are you tired of feeling stuck when it comes to selling on Instagram? I’m breaking down a simple, proven process to turn your followers into paying clients—without feeling sleazy or overwhelmed. You’ll learn how to create content that resonates, set up DM automation to streamline sales and nurture your audience every step of the way. Let’s simplify your sales strategy and get results!
What You’ll Learn in This Episode:
[02:27] The Sales Process You Need: A step-by-step system to turn followers into clients without overwhelm.
[08:51] Create Resonating Content: How to deeply connect with your ideal client using the Triple E Formula: educate, entertain, and connect emotionally.
[12:52] The Power of CTAs: Why a strong call to action is non-negotiable for driving engagement and conversions.
[13:44] DM Automation 101: Simplify sales with keyword-triggered automation that keeps your business running even when you're offline.
[17:36] Capturing Leads: Why collecting emails is key to nurturing relationships and ensuring your audience doesn’t slip away.
[21:09] Real Results with DM Automation: How this tool saves time, boosts engagement, and drives conversions on autopilot.
Key Takeaway:
Start creating content that serves, resonates, and drives action. When you pair scroll-stopping content with DM automation, you create a seamless, sales-generating machine that works for you around the clock.
⏭️ Don’t stop now! Catch the other episodes in this series here:
Want personalized support? JOIN HOT REELS: The 12 Month Instagram Content Lab: An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!)
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
23 Dec 2024
How to Use Instagram Trial Reels + 3 Quick Tips for Avoiding Burnout
00:23:44
Feeling that end-of-year burnout creeping in? You’re not alone, and I’ve got your back. In today’s episode, I’m serving up two simple but powerful ideas for your Instagram strategy. First, we’re diving into Instagram’s newest feature, Trial Reels—what they are, how to use them, and why they might just change the way you create content. Then, we’re tackling something we all feel this time of year: exhaustion. I’m sharing three quick tips for taking a guilt-free pause, so you can recharge and step into 2025 with clarity and confidence.
What You’ll Learn in This Episode:
[02:14] What are Trial Reels? Instagram’s newest tool for testing content on non-followers without posting to your grid.
[03:28] How to Use Trial Reels Effectively: Testing hooks, experimenting with content, and deciding if this feature fits your strategy.
[06:50] Trial Reels Pros & Cons: Why they can be a creative game-changer and why Elizabeth is still on the fence.
[08:24] Avoiding End-of-Year Burnout: Elizabeth shares a personal story of hitting the wall and what she learned from taking a month-long Instagram break.
[12:22] Three Tips for a Guilt-Free Pause: Setting boundaries, repurposing content, and making space for reflection.
Key Takeaways:
Trial Reels Offer Low-Risk Experimentation: Use them to test hooks, storytelling formats, or niche topics without worrying about follower reactions.
Rest is Your Superpower: Avoid burnout by setting boundaries and embracing intentional breaks. "Rest is a requirement of your highest-level self."
Repurpose & Simplify Content: Share top-performing posts or use trending memes to stay visible with minimal effort.
Reflection Breeds Creativity: Take time to celebrate wins, reflect on lessons learned, and reconnect with your creative energy.
Quote
"Rest is a requirement of your highest-level self. The world won’t end if you pause—your creativity will thank you for it."
Want personalized support? JOIN HOT REELS: The 12 Month Instagram Content Lab: An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!)
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
30 Dec 2024
3 Simple Questions to Prepare Your Business for 2025
00:17:40
Reflection is one of our most powerful tools as business owners—it’s how we uncover what’s working, what isn’t, and where we want to go next. In this episode, I’m walking you through a simple but transformative exercise to close out the year with clarity and confidence. Whether riding high on this year’s wins or feeling like you’re barely holding it together, this practice will help you realign, recharge, and step into 2025 feeling like the visionary entrepreneur you are.
What You’ll Learn in This Episode:
[00:00] The Power of Reflection: Taking time to reflect is essential for your business growth.
[02:20] Three Questions for Clarity: What worked, what didn’t, and what you’re excited to build in 2025.
[03:41] Pareto Principle: How focusing on the 20% that drives 80% of results can supercharge your growth.
[08:19] Celebrate Your Wins: Why collecting evidence of your success rewires your brain for positivity.
[10:25] Letting Go of What Doesn’t Serve You: How shedding old habits and obligations creates space for success.
[14:23] Dream Big for 2025: Get clear on your bold vision without worrying about the “how.”
Key Takeaways:
Reflection is the key to recognizing what’s working, and what’s not, and aligning with your goals for the future.
The 80-20 rule reminds us to focus on what creates the most impact on our business.
Celebrating wins, no matter how small, is a practice that keeps you motivated and connected to your goals.
Letting go of obligations or habits that no longer serve you is an essential step to growth.
Visionary thinking without overcomplicating the “how” allows you to dream big and make meaningful strides.
EPISODE LINKS:
Want personalized support? JOIN HOT REELS: The 12 Month Instagram Content Lab: An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!)
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
06 Jan 2025
The Exact Instagram Strategy That Landed Me in People Magazine (And How You Can Use It Too)
00:21:37
We’re starting the year with a bang, and I’m here to inspire you with a powerful personal story about how an Instagram DM helped me land one of my biggest PR moments yet—being featured in People Magazine!
This episode is about dreaming big and making bold moves in your business. I’m breaking down the 3 strategies I swear by to stay consistent, refine my content, and attract the right followers who turn into clients. Whether you’re just starting out or ready to scale, this is the energy we’re bringing into the new year.
What You’ll Learn in This Episode:
[00:00] Welcome to 2025! Why it’s time to go big on social media this year. [02:14] A vulnerable personal story: How slowing down saved me at the end of 2024. [05:25] A step-by-step breakdown of how a People Magazine feature stemmed from an Instagram DM. [13:19] The 3 pillars of Instagram success
[19:22] Bold energy for 2025: Permission to be unapologetic, take action, and dream big.
Key Takeaways:
Consistency is the foundation of Instagram success—stick with it even when it feels slow.
Refining your strategy based on data and engagement will help you create content that resonates.
Clarity in your messaging attracts the right audience—high-value followers who convert into clients.
Dream big, refine as you go, and trust that your efforts are planting seeds for growth.
Quote
“Your bold vision for your business is totally possible. The key is to show up consistently, refine your approach, and own your brilliance unapologetically.”
Want personalized IG support? JOIN HOT REELS: The 12-Month Instagram Content Lab: An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!)
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
13 Jan 2025
Instagram Marketing Trends 2025: How Creative Bravery is Helping Brands Stand Out (Part 1)
00:24:25
In this episode, I kick off part one of a four-part series on Instagram Marketing Trends for 2025. We dive into Creative Bravery—how moving away from perfectly polished content and leaning into bold, relatable, and real storytelling can help you stand out in 2025. I share real-life examples, actionable tips, and inspiration to help you shake things up in your Instagram strategy this year.
What You’ll Learn in This Episode:
Why Creative Bravery is the key to standing out on Instagram in 2025.
Real-life examples of bold content strategies from brands like Ryan Serhant and Hever Castle.
Simple tips for loosening your tone, experimenting with formats, and collaborating creatively.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
20 Jan 2025
The Instagram Growth Hack No One’s Talking About for 2025 (Part 2)
00:18:45
If your Instagram engagement feels stagnant, it’s time to flip the script.
I’m diving into a strategy that’s as simple as it is transformative: outbound engagement. This overlooked approach is about taking the initiative to connect with others, strengthen relationships, and create lasting impressions that convert viewers into loyal followers.
I’ll show you how a few thoughtful comments can turn casual connections into clients and why being intentional in your interactions is essential to thriving on Instagram in 2025. Plus, I’m giving you actionable tips to seamlessly weave this into your week without turning it into another overwhelming to-do.
What You’ll Learn in This Episode:
[00:00] Welcome to Part Two: Why outbound engagement is the game-changer your Instagram strategy needs.
[01:42] Client Success Story: How viral content with optimized profiles leads to follower growth.
[04:01] What Is Outbound Engagement?: A step-by-step breakdown of how this works.
[06:23] Psychology of Engagement: Why thoughtful interactions build trust and loyalty.
[07:44] How the Algorithm Rewards Engagement: Make Instagram work for you.
[10:56] Simple Ways to Start: Practical ideas to implement outbound engagement into your routine.
[14:13] How to Leave Thoughtful Comments: The exact structure to follow for authentic, impactful interactions.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
27 Jan 2025
AI for Instagram: The Future of Content Creation in 2025 (Part 3)
00:28:29
AI is here, and it’s revolutionizing how entrepreneurs approach Instagram marketing. In part three of my Instagram Marketing Trends for 2025 series, I’m sharing the tools and strategies that have completely changed how I plan, create, and refine my content. From generating content ideas to streamlining workflows, this episode is packed with actionable tips to help you leverage AI without losing your unique brand voice. Whether you’re a busy solopreneur or an entrepreneur ready to scale, this episode will inspire you to embrace AI as your new content BFF.
What You’ll Learn in This Episode:
[00:00] Intro: Why AI is the key to working smarter, not harder, on Instagram in 2025.
[01:42] How experimenting with LinkedIn content taught me about persistence and storytelling
[06:00] How AI Simplifies Content Creation: Using AI tools for brainstorming, creating scripts, and repurposing content across platforms.
[12:20] Practical AI Applications:
Automating captions, emails, and social posts.
Editing with tools like ChatGPT, Canva Magic Design, and Instagram’s "Cut Silences."
Planning content calendars and generating viral ideas. [19:12] Favorite AI Tools for Instagram Marketing:
Canva’s AI-powered features for quick graphic creation.
Planoly/Later for smarter scheduling and audience insights.
PS: Next week, I’m wrapping up this mini-series with part four: Building Trust and Transparency in Instagram Marketing. Plus, I’ll share a sneak peek of how Juan Galan uses AI to grow his audience authentically. Don’t m
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
03 Feb 2025
Why Trust and Transparency Are Key to Instagram Growth in 2025 (part 4)
00:18:27
This is the final episode of our four-part mini-series on Instagram Marketing Trends for 2025 — and we’re ending with a big one: Trust and Transparency. Today, we’re talking about why these are essential for growth and how you can use them to build a loyal, engaged audience on Instagram. Plus, I’ll walk you through a simple exercise to help you implement these principles in your business.
What You’ll Learn in This Episode:
[00:00] Why Trust & Transparency Matter in 2025 – The shift towards authenticity on Instagram [03:01] The Power of Trust in Marketing – Why customers crave brands they can rely on [05:26] Behind-the-Scenes Content Wins! – How ENDY Mattresses built credibility with transparency [06:48] Social Listening 101 – How responding to your audience boosts engagement [07:18] How to Build a Loyal Instagram Community – The power of showing up as YOU [11:06] Turning Testimonials into Sales Magnets – The power of social proof [12:56] The Consistency Formula – How authenticity + showing up regularly = trust [14:20] My Personal Story on Building Trust – How sharing struggles deepens connections [16:12] Your Homework – Actionable next steps to build trust with your audience
Key Takeaways:
Trust is everything—your audience is savvy and can spot inauthenticity from a mile away.
Transparency builds credibility—whether it's behind-the-scenes content, real-life struggles, or sharing your process, people connect with what’s real.
Engagement matters—actively responding to comments, answering questions, and incorporating feedback makes your audience feel valued.
Consistency + Authenticity = Trust—showing up regularly and staying true to your voice is the ultimate formula for building loyal followers.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
10 Feb 2025
Crafting Your 2025 Instagram Content Plan with AI & ChatGPT with Juan Galán
00:35:20
AI isn’t the future - it’s happening right now, and it’s reshaping how we create, engage, and grow on Instagram. In this episode, I’m joined by Juan Galán, founder of AI Creator Academy, to discuss how AI can help you create content faster, automate engagement, and convert followers into customers.
Juan has built multiple Instagram accounts into the tens of thousands using AI, and today, he’s sharing exactly how you can work smarter, not harder in 2025.
What You’ll Learn in This Episode:
[00:00] Welcome to the AI Revolution – How Instagram marketing is shifting in 2025 [02:34] AI & Content Creation – Why AI-powered content performs better (and how to use it) [05:45] Best AI Tools for Instagram Growth – Juan’s go-to platforms for automation & engagement [09:12] The Power of AI in DMs – How to automate outreach without sounding robotic [12:06] Personal Branding & AI – Using AI without losing your unique voice [16:41] How to Build an AI-Assisted Instagram Strategy – Step-by-step guide to implementation [20:18] Overcoming AI Resistance – Why business owners need to embrace AI now
Key Takeaways:
AI saves time – Automate content creation and engagement without sacrificing quality
Data beats guessing – AI tools provide real-time analytics to refine your Instagram strategy
Personalization still wins – AI should enhance, not replace, your voice and authenticity
Engagement matters – AI can help you scale responses, but human connection remains key
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
17 Feb 2025
The Organic Instagram Strategy That Made Me Thousands (Without a Single Email!)
00:32:22
This episode starts a powerful four-part series on making more money on Instagram with your organic content. No paid ads required!
If you’ve ever felt stuck, uninspired, or overwhelmed by Instagram marketing, this is for you. I’m pulling back the curtain on my Organic Content Funnel, the exact strategy I use to consistently attract clients and keep my business thriving—without being glued to my phone 24/7.
You’ll walk away from this episode with a simple, clear roadmap to transform your content strategy and start getting seen and paid for your soul-led work.
What You’ll Learn in This Episode:
[00:00] The #1 Instagram Myth Busted – Why your follower count is NOT the reason you're not making sales. [02:24] My Client’s Success Story – How one coach landed her first $1,100 sale with just 112 followers. [05:38] My Own Business Breakthrough – How I sold out my private coaching spots without sending a single email. [07:34] The Long Game Mindset – Why Instagram isn’t an overnight success game— and what to do instead. [09:57] The Organic Content Funnel Explained – The 3 stages every Instagram post should follow. [12:45] Attracting Your Ideal Clients – The secret to scroll-stopping content that draws in ready-to-buy customers. [15:30] The Nurture Phase – How to build trust, credibility, and engagement so people WANT to buy from you. [17:23] How to Convert Followers into Buyers – The missing link most business owners overlook. [20:13] The Biggest Selling Mistake – Are you making this one major Instagram sales mistake? [26:24] 3 Types of Content That Sell for You – What to post this week to start attracting paying clients.
Key Takeaways:
Your follower count does NOT determine your sales. A strategic content funnel is what drives revenue.
Instagram is a long game. If you’re giving up after a month, you’re missing the magic of consistency.
Engagement ≠ Sales. Without a clear content funnel, you’re just entertaining—not converting.
Your content should do the heavy lifting for you. Focus on attracting, nurturing, and converting with every post.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
24 Feb 2025
5 Proven Instagram Content Types That Bring in Hot Leads
00:27:16
Welcome to part two of our four-part series on making more money on Instagram using organic content! If you’re tired of posting and hearing crickets, this episode is for you. I’m breaking down five content types that are working right now to attract high-value followers AKA, people who actually want what you sell. Plus, I’ll share how to create content in a way that feels aligned with your brand (not forced) and fits seamlessly into your schedule.
What You’ll Learn in This Episode:
[00:00] The Instagram Content That Attracts Ready-to-Buy Clients – What’s working in 2025 [02:08] The Long Game of Organic Marketing – How to build an audience that actually converts [05:53] The Three Jobs of Every Post – Attract, nurture, and convert [07:15] Content Type #1: B-Roll with Trending Audio – How short, scroll-stopping clips bring in new followers [10:35] Content Type #2: Viral Trends – How to leverage popular formats while staying authentic [16:14] Content Type #3: Memes – Why they’re crushing it right now (and how to use them in your niche) [18:31] Content Type #4: Direct-to-Camera Reels – How showing your face builds trust and sales [19:57] Content Type #5: Carousels with Trending Audio – Why Instagram is pushing this HARD in 2025 [22:21] The #1 Content Mistake Business Owners Make – And how to avoid it [24:11] How to Streamline Your Content Strategy – My favorite way to make this EASY
Key Takeaways:
Content that converts = content that connects. It’s not just about posting more—it’s about posting the right kind of content that attracts high-value followers.
Instagram’s algorithm favors engagement. Use trending audio, memes, and direct-to-camera reels to boost visibility and reach.
Carousels are NOT dead! Add trending audio to get them pushed into the Reels feed.
Consistency + alignment = success. You don’t need to post every day—just show up in a way that works for you and your brand.
Resources Mentioned:
If you’re ready to turn your Instagram into a lead-generating machine, I’ve got two ways to support you:
Hot Reels: My 12-month Instagram content lab to help you master content creation and show up consistently without the stress. DM me “HOT” on Instagram to get on the waitlist or visit elizabethmarberry.com/hot
Private Coaching: Need a deeper, customized strategy? Apply for a complimentary Instagram Breakthrough Call at elizabethmarberry.com/application
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03 Mar 2025
Selling in the DMs – How to Start, Automate & Convert Conversations into Clients
00:25:52
Welcome to part three of our four-part series on making more money with Instagram! Last week, we covered the five types of content that attract your dream clients and get them talking. And today? We’re diving into the most powerful sales tool on Instagram - your DMs.
If you’re not actively having conversations in your inbox, you’re leaving money on the table. When done right, it’s about creating real connections, serving your audience, and making it easy for the right people to say YES.
I’m sharing my exact DM automation strategy, how I guide casual convos into confident sales, and a game-changing Instagram hack that will boost your visibility overnight. Ready to turn your DMs into a 24/7 lead generator? Tune in!
What You’ll Learn in This Episode:
[00:00] The secret to using Instagram DMs as a powerful sales tool [03:53] Engagement vs. sales—why conversations drive conversions [04:49] A hidden Instagram algorithm hack that boosts your visibility [05:43] How I use DM automation to streamline leads & sales [06:39] Why "Click the Link in Bio" no longer works (and what to do instead) [09:26] DM automation in action—examples for different business types [12:12] Using DMs to build your email list and nurture future buyers [14:03] Selling in the DMs without being salesy—my simple 4-step process [20:16] The #1 mistake people make in DM sales (and how to avoid it) [21:43] How Hot Reels helps you create content that attracts & converts [23:30] Want high-ticket sales from Instagram? Private coaching details
Key Takeaways:
Conversations = Conversions—Engagement alone won’t grow your business. You need real conversations happening in your inbox.
DM Automation Saves Time—Set up keyword-based auto-replies to instantly share links, freebies, and applications.
Make It Easy for Buyers—Stop sending people to your link in bio! Instead, guide them into your DMs for a seamless next step.
Selling = Service—When done right, selling in the DMs feels natural, not pushy. Lead with connection, clarity, and confidence.
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
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