Storytelling for Innovation: Motion Design for Human-Centered Design (Leeanne Brennan)
Explore every episode of Storytelling for Innovation: Motion Design for Human-Centered Design
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 30 Mar 2022 | My Story | 00:17:36 | |
Hear my story of finding my way from my mother's painting studio to animation, motion design, video games and then eventually into the world of innovation. I share my experience working at an innovation consultancy as a full-time storyteller and what I learned there about the human centered design process and how I moved on to become a freelancer specifically for innovation clients. | |||
| 05 Apr 2022 | An Innovation Overview with Kristin Sjo-Gaber | 00:46:12 | |
If you're wondering what everyone means by the word "innovation," this is the episode for you. Kristin Sjo-Gaber, Director, Design Research & Strategy at athenahealth, explains the design thinking process and the points along the way where they might use a visual storyteller. | |||
| 12 Apr 2022 | How Flexible & Collaborative Storytelling Helps Build the Future with Sean Brennan | 00:47:25 | |
Sean Brennan, Design Director at Deloitte Digital explains what it feels like to "let go" and surrender to the low-fidelity, rapid prototyping working style that the innovation industry requires to move ideas forward. It takes a certain amount of self-awareness as an artist / designer to put the "look" of your creation aside and use your skills instead as a utilitarian tool for alignment, thinking and progress on the ideas. I also love the conversation at the end about the future of storytelling for innovation. Sean brings up some really cool ideas about using VR in human-centered design projects and the opportunities that are ahead for immersive storytelling for innovation. | |||
| 19 Apr 2022 | Why We Need to Get to the Point with Kord Brashear | 00:49:13 | |
Kord Brashear, Senior Director, Corporate Innovation Team at UnitedHealthcare gives us some great insight into what organizations need in order to move ideas forward. Kord helps us understand how visual storytelling gives teams a self-contained piece of just the right amount of information to socialize ideas. My favorite quote from Kord in this interview - "it takes too long to have the conversation that you want to have" - meaning...we all wish we could sit down with the key executives who need to hear our ideas for 3 hours and get into the weeds, but in reality...that's never possible. That's why illustration, animation and other visual storytelling elements are so powerful in getting everyone up to speed and onboard with strategies for the future. Thank you Kord for this great conversation! | |||
| 21 Apr 2022 | Different Types of Visual Storytelling Projects for Innovation | 00:36:46 | |
Today I give you a run down of the different types of visual storytelling projects that human-centered design teams might need. I Talk about where these fit in within the design thinking process and why they are needed. I cover everything from editing customer insight videos to illustrating experience storyboards to animating final presentation videos all the way to the more high-end side of things where teams might need VR (which is something I definitely have no idea how to do). I hope this episode is helpful in giving you a look at the different ways you could contribute to innovation teams with your visual storytelling skills! | |||
| 27 Apr 2022 | Working as a Motion Designer for an Innovation Consultancy with Robert Hodgson | 01:00:37 | |
Today we get a look inside working at an innovation consultancy with Creative Director / Motion Designer, Robert Hodgson. He shares his journey shifting from broadcast and VFX over to R&D and now this new territory of innovation. We cover what it's like to shift your mindset into making your work "not look so good," the different types of skills used at EPAM Continuum - 2d character animation, 3d animation, live-action, VR, even MetaHumans! Robert has built an incredible visual storytelling capability that will inspire you to either want to do this work yourself or add this arsenal of talent to your own innovation team! | |||
| 05 May 2022 | How My Student Phil Lashley is Navigating a Career Pivot into Innovation | 00:35:13 | |
Phil Lashley shares his experience navigating the possibilities out there for motion designers and the steps he's taking to pivot over to the innovation industry with his work. We chat about everything from crafting a meaningful story to mindset tools to ease the anxiety that often comes with pivoting careers or stepping into the world of Freelance. | |||
| 13 May 2022 | Exploring the Metaverse with Philip Gedarovich | 00:59:55 | |
Phil never would have guessed he'd be a Metaverse Architect, even just a year ago. He started his career as a motion designer, then got into ux design. Through an unwavering passion for 3d, he became known as "the 3d guy" over at EY, which put him on the path to now be a prominent fixture on their Metaverse team helping companies explore possibilities for real world application and dream up the future! Thank you for a great conversation Phil! | |||
| 17 Jun 2022 | How Video & Animation Creates Infectious Enthusiasm in Organizations with Lee Moreau | 00:47:36 | |
Lee Moreau, Founder and Director of Other Tomorrows shares with us how using video, animation and illustration at key points in the design thinking process can not only help key stakeholders and executives making decisions easily digest ideas for the future, but help the project teams working on the ideas better understand what they're creating. I love how Lee explained the benefits of and case for using visual storytelling and how if you're the Storyteller - you're really kind of, in a way, the project therapist, helping pulling what's important out of the team. Thank you, Lee, for this awesome conversation! | |||
| 06 Jul 2022 | How Consulting Firms Use Motion Design Generalists & Specialists with Mandy Stehouwer | 00:44:58 | |
Associate Partner and Creative Director, Mandy Stehouwer at Prophet, a growth and transformation consulting firm gives some great examples of how they use video and motion design. I love how Mandy explains the reasons why they might go with a scrappy in-house approach to storytelling and why they might need to bring on a Specialist. Thank you so much for this amazing conversation Mandy! | |||
| 15 Jul 2022 | What Makes an Incredible Motion Design Partner for Innovation Teams with Heather Reavey | 00:51:26 | |
Head of Innovation Delivery at EPAM Continuum, Heather Reavey, shares how to be a sought-after collaborator with human-centered design teams. We have an interesting chat about ownership, and how it's so important for the Storyteller to steer the video ship...while at the same time allowing for co-creation. Also some really cool thoughts about how the level of fidelity of the video, illustration or animation you're making can drive the participation factor of the idea. Thank you for this amazing conversation Heather! | |||
| 27 Jul 2022 | How Fintech Uses Low Fidelity Video Prototypes with Yuhgo Yamaguchi | 00:45:35 | |
Head of Design Strategy at Fidelity Investments, Yuhgo Yamaguchi, shares key points in the process of creating new digital experiences where low fidelity character stories come in really handy! A lot of UX Designers are familiar with wireframing, experience storyboards and mocking up animated wireframes and even fancy animations of what the app or site will look like, but using motion design to bring to life character stories - where you can empathize with the CONTEXT in which these solutions exist, is super valuable. Thank you for a great conversation Yuhgo! | |||
| 02 Aug 2022 | The Power of Experience Storyboards with UX Designer Bryant Hodson | 00:57:58 | |
If you're wondering what a UX Designer does and why being able to draw people is a valuable skill to have if you do this type of work...check out this episode! Bryant Hodson, Senior UX Designer at Lucid shares his story and the unicorn value he brings to the team by being able to create experience storyboards for user research and testing. Thank you for a great conversation Bryant! | |||
| 16 Aug 2022 | 4 Questions Your New Innovation Clients Will Ask You | 00:31:32 | |
The busy season is coming (Sept-Jan). Learn how to prep for the discovery call so that you're armed and ready to impress your potential clients and get these super fun gigs! | |||
| 23 Aug 2022 | The Growing Need for Voice of Customer Videos with Merritt Robinson | 00:53:33 | |
Merritt Robinson, Head of Design, Americas at Bain & Company shares her wisdom about how visual storytelling reduces the barriers to comprehension and the very act of creating an artifact such as a video is part of the synthesis work - not just a nice to have. In being forced to create something visual, you're asking the team to find clarity, which leads to the right idea faster. | |||
| 30 Aug 2022 | 6 Essential Collaboration Techniques to Use with Your Innovation Clients | 00:33:58 | |
Once you get the project, here's everything you need to know in order to be your client's best buddy. I learned a lot of what I'm sharing with you the HARD WAY, and I don't want you to make the same mistakes I did. If you employ these 6 things, your innovation clients will absolutely LOVE you! | |||
| 07 Sep 2022 | From Pixar Campaigns to Innovation Storytelling with Michael Zarifes | 00:44:58 | |
Michael Zarifes has worked on huge marketing campaigns for movies like The Incredibles and Cars. His impressive Art Director / Motion Design career has taken some twists and turns, and I was so excited to learn about his recent pivot into creating projects for internal use! We have a great discussion here about the pros and cons to both types of work, and what he learned inside my accelerator program. | |||
| 15 Sep 2022 | How a Foundation in Motion Design Led Kris Young to a Career in UX Design, Product Design & Beyond! | 00:48:42 | |
Kris Young, Design Lead at eBay, explains how his background in motion design served as a super power in the various, impressive roles and projects he's worked on. He's contributed to work at Microsoft, T-Mobile, Cisco and more in roles spanning UI Designer, UX Designer, Product Designer and now Design Lead. I love hearing how his ability to tell a great visual story aided in everything from scrappy prototypes to scope projects and avoid costly pitfalls to promo videos to generate excitement with senior leaders. Thank you Kris for sharing your experience with us! | |||
| 25 Sep 2022 | Forging Your Own Path as a Storyteller with Steven Taylor | 01:03:28 | |
I found another Storyteller that specializes in the innovation industry! Steven Taylor has been helping companies large and small communicate their ideas for the future through illustration, animation, 3d and more! We cover what it's like to do this work, the process, how to get clients, the difference between working with start-ups versus larger companies - the list goes on! Steven is also Co-Founder for AR For Everyone, a high impact / low cost AR/VR headset for the smart phone. Such a great conversation! | |||
| 21 Oct 2022 | How to Price Your Motion Design Work with Shea Lord | 00:49:45 | |
If you're a Freelance Motion Designer wondering how to price your work, how to raise your rates, and all the other business stuff that comes along with going out on your own as a creative, this is the episode for you! Shea Lord, Freelance Art Director & Motion Designer walks us through how to think about money and step into our power in this industry. | |||
| 30 Oct 2022 | How Service Designers Use Illustration, Animation, & Video with Fan Sissoko | 00:49:07 | |
Fan Sissoko is a Service Designer, Researcher & Storyteller. She shares her vast experience working for a range of companies, mostly in the public sector, and how she has pulled on her graphic design, illustration and animation skills to tell compelling stories that move ideas forward. This is a great episode to understand more deeply what a Service Designer and Design Researcher does, and the points along the way where they might need visual storytelling. Fan also gives some great advice to Freelancers looking to partner with these types of teams - who to reach out to and what to include in your portfolio. | |||
| 10 Nov 2022 | Project Example: 3 Ways Motion Designers Can Help Innovation Teams | 00:26:05 | |
I was in a CVS the other day and saw construction happening to install a MinuteClinic. I looked at the door and then noticed the new HealthHUB signage. What a perfect example of a typical project I might be on as a Storyteller for innovation! In this episode, I make a bunch of guesses as their process, and share the types of illustration, video and motion design pieces that you might have made if you were partnering with this team. | |||
| 17 Nov 2022 | A Freelance Career Storyboarding for UX Design & Creating Comics with Ron Chan | 00:51:35 | |
Ron Chan is a Freelance Cartoonist, Storyboard Artist and Illustrator in Portland, OR who shares his expertise creating User Experience Storyboards. We cover a lot of ground here talking about who these innovation clients are, the process of making a storyboard and why it's different, what makes a good drawing, and a bunch of tips on Freelancing as well. | |||
| 29 Nov 2022 | How to Meet Innovation Clients In Person | 00:30:06 | |
Here's 5 strategies to hunt down the types of people that would hire you for motion design in the innovation industry. I cover how to find the meetups they might be going to, LinkedIn groups, Conferences, and Open House events at Innovation consultancies. Chatting in person with potential clients is such a short cut to inspire them on what is possible for visual storytelling and get on their radar for future projects!
Conferences mentioned: | |||
| 06 Dec 2022 | Making the Pivot to Innovation with Oana Nechifor | 00:50:04 | |
Today I chat with a former Accelerator student and her journey from traditional motion design over to the innovation industry. We talk about work-life balance, as we are both mothers with young children, and designing an intentional life, which informs the type of work we take on as professional artists. | |||
| 05 Jan 2023 | How UX Researchers Use Visual Storytelling with Theora Kvitka | 00:43:47 | |
Theora Kvitka, UX Researcher at Maven Clinic shares with us how illustration and video play into their process. There's a great conversation in here about what points along the way a Freelancer might be able to come onto a project as well, and the opportunity out there in the future as the world grows to be more and more visual! | |||
| 03 Feb 2023 | How to Get Your First Innovation Gig with Stefanie Verhoeyen | 00:38:15 | |
My student got her first gig with an innovation consultancy! Stefanie Verhoeyen, took the plunge and decided to niche down as a motion designer. She has narrowed her focus to serving the innovation industry and the education space, and is seeing results! Learn her outreach strategies, how the first discovery call went, and what type of project she landed. Lots of great advice in here. | |||
| 20 Jul 2023 | Life Update + a Tip For You | 00:14:27 | |
It's been a while, here's a quick update on what I've been doing + a tip that will help you in your Storytelling for Innovation journey. | |||