Stories and Strategies with Curzon Public Relations (Stories and Strategies )
Explore every episode of Stories and Strategies with Curzon Public Relations
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 20 Feb 2022 | The Future of Corporate Communications | 00:26:19 | |
A lingering pandemic, accelerating technological abilities, in turn creating ever increasing stakeholder demands and expectations – combined with misinformation and disinformation in rampant circulation. Where are we going? What does the role we fill today look like in the future? If it is our job as Comms Pros to help our organizations make sense, understand and express values, and navigate social and political minefields… how do we do that when things are changing so fast? How do we kick the football when the goal posts keep moving? In this episode, Gini Dietrich, one of the most respected voices in American Public Relations digs deep into new research to help us decipher the playing field. Read Gini’s newsletter article on this topic Follow Gini’s podcasts Gini’s Book – Spin Sucks Connect with or DM Stories and Strategies with comments and episode ideas on Twitter comms_podcast. | |||
| 06 Mar 2022 | Intercultural Communication in the Workplace | 00:25:03 | |
Communication between and among cultures has existed for thousands of years. Successful rulers such as Alexander the Great and Genghis Khan built enormous empires because they appreciated and assimilated aspects of different cultures as they expanded. But fast-forward to 2022 and we as communications professionals can often seem to struggle with the concept. Some organizations have done very well expanding in this global environment. Others, not so much. In this episode we talk with the President of IABC India Subhamoy Das who has studied the various academic literature and even led communications efforts for companies who are stepping foot into new cultures. Guest: Subhamoy Das, President IABC India Connect with or DM Stories and Strategies with comments and episode ideas comms_podcast. We follow back | |||
| 20 Mar 2022 | Exploring What the Metaverse Means to Marketing and Communications Strategies | 00:23:50 | |
The Harris Poll conducted a survey recently on how Americans understand and perceive the metaverse. While the majority don’t understand what it is, 70% of Gen Z and Millennials (22-40 year olds) are interested in interacting within it. They’re interested in video games yes but also social interactions and virtual meetups. Many want to visit virtual stores and have brand experiences. What does all this mean for how marketing and communications professionals will adjust their strategies? Will conferences include virtual trade shows where we can buy good and services with non-fungible tokens (NFTs)? Can showcase events like airshows take us on a ride on a Lockheed Martin F-22 Raptor? Will PR pros pitch new media including a digital version of the product they’re trying to get news coverage for? In this episode we talk with Matthew Feider of The Harris Poll which has done the research. The future does look META. Guest Matthew Feider, The Harris Poll Connect with or DM Stories and Strategies with comments and episode ideas comms_podcast. We follow back | |||
| 17 Apr 2022 | Behavioural Economics and Public Relations | 00:22:01 | |
The hot hand fallacy in basketball. Why we tend to grab a coffee to start our day or to have difficult conversations. The fact IKEA furniture is so hard to assemble sometimes is part of why it’s so popular. How does that make sense? All examples well-explained by Behavioural Economics. Statistically there’s no such thing as a hot hand in basketball. We need that coffee due to the Anchoring Effect. And IKEA furniture? We feel a sense of personal pride when we’ve finally solved the puzzle. In this episode, if we as PR and Marketing people are in the business of persuasive communications then we need to go beyond making people think or feel differently. We need to change or reinforce their behaviours. That’s where BE comes in. Guest: Adrian Wheeler Twitter @adrianprague Connect with or DM Stories and Strategies with comments and episode ideas comms_podcast. We follow back. | |||
| 03 Apr 2022 | How to Respond to a Reputational Crisis | 00:21:57 | |
LANGUAGE IS CLEAN IN OPENING CLIP Contact Stories and Strategies by email doug@storiesandstrategies.ca Connect with or DM Stories and Strategies with comments and episode ideas comms_podcast. We follow back. | |||
| 01 May 2022 | Making Communications More Accessible | 00:32:35 | |
This Spring the PRCA (Public Relations and Communications Association) updated its Guidelines for Accessible Communications. They provide more detail on video and animated graphics, thoughtful use of language and representation, and hosting of physical and virtual events. We talk about making our processes and materials more accessible and at times we even take steps on a specific project to make sure they are. But accessibility is seldom a core value that is delivered on. And yet the numbers of people impacted are staggering globally:
Understanding the importance of accessible communications will force us as communications professionals to pay greater attention to engaging people with disabilities in our processes and materials. And accessible communication benefits all audiences, making information clear, direct, and easy to understand. Guest: George Coleman, CEO, Current Global George loves telling stories. Big, tall or short. He’s been doing it for more than 25 years for some of the world’s most iconic brands. He started his career as an electronics engineer, but craved a more creative canvas, and made the leap into marketing communications. Following a stint at the BBC, he joined his first PR agency and the rest, as they say, is LinkedIn profile history. He founded Interpublic Group agency Creation in 2011 and served as global president, before teaming up with Current Marketing to form Current Global in 2019. Outside of work he’s often found in his vegetable patch or brewing beer. He’s also a film fanatic, collects original cinema posters and has a cat called Butch Cassidy and a dog called Sundance. Email George: gcoleman@currentglobal.com Connect with Stories and Strategies on Twitter @stories_strats. We follow back. | |||
| 15 May 2022 | Case Study – A Simple Message, Easy Call to Action, Complicated Outcomes | 00:24:18 | |
Utility Safety Partners has a simple message. Like all One-Call services it advocates for people and professional contractors to contact them before they dig a hole. One contact and locate markings result a short time later by any company with buried facilities int eh area, and you can dig that hole for your deck, or fence post, or whatever work needs to be done. That’s a message that benefits everyone right? It’s a simple action contacting just one entity for all this, there’s no particular delay to the project… you would think compliance would be 100%? Of course it isn’t. That’s human nature. And it’s the communications challenge for all One-Call services around the World taking this easy message, and this easy call to action, and making it human habit. Guest: Mike Sullivan, President Utility Safety Partners Connect with Stories and Strategies on Twitter @stories_strats. We follow back. | |||
| 29 May 2022 | A Look at the Personality Traits of Some in History Who Had Influence | 00:27:39 | |
In today’s world a social media influencer is one who has the power to affect purchasing decisions of others because of their authority, their knowledge, their title, or their relationship with their audience. Often that means they have a large social following, but it can also mean they just have the right people following them in a position to take action. But influence isn’t new. All through history there have been influencers – those who used their positions to make the world a better place and definitely those who used their influence in bad ways. In this episode we study the influence of people such as Abraham Lincoln; Diana, Princess of Wales; Mother Theresa, Henry the VIII, Adolph Hitler and more… What was it about their personalities that gave them rise to influence? Guest: Kate Mason, Australia’s personality coach Connect with Stories and Strategies on Twitter @stories_strats. We follow back. Let’s talk about the podcast idea doug@storiesandstrategies.ca | |||
| 12 Jun 2022 | How Executives Use Social Media to Lead | 00:21:18 | |
A new survey by Brunswick Group makes it clear executive leaders today are not only expected to be online, but to be active and connected. 2,800 readers of financial publications and 3,600 employees in large companies were surveyed worldwide and in-depth interviews were conducted with more than a dozen leaders and their teams at various companies.
Guest: Craig Mullaney, Partner Brunswick Group Salutatorian / BS, History at United States Military Academy at West Point Follow Craig on Twitter @craigmmullaney and on LinkedIn Connect with Stories and Strategies on Twitter @stories_strats. We follow back. | |||
| 26 Jun 2022 | Four Tips for New PR Grads | 00:24:44 | |
So, you’re graduating with a Communications or Marketing degree? Congratulations. It’s a growing industry and there are plenty of opportunities. The US Bureau of Labor Statistics forecasts employment of PR specialists to grow 11 percent from 2020 to 2030 with 29,000 new jobs every year. One Canadian study (McGill University in Montreal) predicts more than 36,000 job openings to become available in the PR Industry in Canada by 2026. In general, a PR pro is responsible for managing the relationship between an organization and its various audiences, including stakeholders, investors, the media, the government, and the general public. Each audience has different needs and an organization’s objectives with regards to each audience differ. So PR pros are tasked with creating and implementing communication strategies to:
If you’re graduating now and entering the workforce, it’s an exciting time – with new technologies daily but accompanied by ever escalating audience expectations for engagement and openness. In this episode, Communications vet Michelle Garrett offers her thoughts for those starting out to help them navigate the inevitable bumpy roads and choppy waters. Guest: Michelle Garrett PR Associations Do you want to podcast? Book a meeting with Doug Downs to talk about it. | |||
| 21 Jun 2022 | Stories and Strategies Podcast Trailer | 00:01:48 | |
Our new trailer for Summer 2022 | |||
| 10 Jul 2022 | Finding Your Niche Skill or Authority to Future-Proof Your Career | 00:22:54 | |
In the work world the true generalist is very different from the specialist. The specialist tends to have a deep understanding of a certain content area while the generalist has a broader scope of the work landscape. The pros of being a generalist are understanding connections between departments and, theoretically, the ability to adapt to handling many different tasks. The cons include exhaustion from doing too many tasks over time (we tend to reward good workers with more work). The benefits to being a specialist include having a deep knowledge with less competition, but the cons include the need to avoid becoming obsolete as technology continually changes. The school of thought has always been that there are more opportunities for the Generalist. Are there? Has that started to change? As the Gig Economy begins to grow, and the work atmosphere is forever changed by COVID, it’s becoming increasingly clear we are living in a Specialized World. Guest: Talia Beckett Davis Contact Talia Do you want to podcast? Email Doug directly doug@storiesandstrategies.ca | |||
| 24 Jul 2022 | How the Real-Life Siri (GPS Girl) Found Her True Sense of Direction | 00:22:08 | |
Worldwide Karen Jacobsen is known for her voice – the voice of female Australian SIRI or GPS Karen. She’s been heard on 400 million GPS and smart-enabled devices and today she’s a successful motivational speaker, singer/songwriter, and author. But the road to success was trickier than you might image shortly after Karen’s voice began appearing on our smartphones she ran into her own, real-life “Recalculating,” moment and needed to find her way back. In her own words, “It’s never too late to recalculate.” Guest: Karen Jacobsen Karen’s music can be heard here - karenjacobsen.com Karen’s book The GPS Girl’s Road Map for Your Future: Put Yourself in the Driver’s Seat Do you want to podcast? Book a meeting with Doug Downs to talk about it. | |||
| 07 Aug 2022 | Could Spy Agencies, Like the FBI, MI5, and CSIS, Use Some PR Help? | 00:21:54 | |
The World’s intelligence agencies have long suffered from a perspective they’re too secretive. That’s not just the stuff of Hollywood movies and books, these are real perceptions backed by studies and reviews critical of the communications in those agencies. They all conclude there’s a need to be more intelligent about Intelligence. The degree of secrecy in these Agencies has always been a delicate balance. But there are many today who say the level of secrecy in intelligence is a symptom of increasing obsolescence as well as an obstacle to reform. In this episode we talk with a former analyst at two of Canada’s intelligence agencies, The Communications Security Establishment (CSE) and Canadian Security Intelligence Service (CSIS) to get his perspective on how a refreshed view of communication practice might make a world of difference. Guest: Phil Gurski Stories and Strategies website | |||
| 21 Aug 2022 | The Five Situations Your Senior Leaders Will See or Hear You | 00:23:11 | |
Stephen Krempl believes if you want to get noticed the right way by your senior leaders you must recognize there are only five situations in which those leaders will see or hear you. And when those situations arise, if you can master the art of turning a negative into either a neutral or a positive, you’ll get much further ahead.” To use a metaphor, does that mean candy coating everything? And to stretch the metaphor, won’t that make us a little sick? Stephen Krempl doesn’t think so. He notes there are really only five key situations our senior leaders really see or hear us. Five stages with limited stage time for each. We need to make those opportunities count. Guest: Stephen Krempl Do you want to podcast? Book a meeting with Doug Downs to talk about it. | |||
| 04 Sep 2022 | The Behavioural Science Communications Firm That’s Changing Everything | 00:24:56 | |
Within Public Relations and Marketing we often use what are considered to be best practices for our strategies. It’s natural. If a methodology, including survey and analysis, has worked in a similar situation previously, that’s the one to use. The challenge with surveys or polls is they’re often unreliable. They’re unreliable because we, humans, often don’t answer in a way that matches our true intentions – because our answers are clouded with aspirational intent, or even more simply, we don’t know our true intentions which are probably based more in habit than we’d like to acknowledge. Enter Behavioural Science, which is an umbrella term capturing economics, anthropology, cognitive neuroscience, sociology, psychology, and political science. It’s the study of when and why individuals engage in specific behaviours by experimentally examining the impact of factors such as conscious thoughts, motivation, social influences, contextual effects and habits. Taking a BS approach to challenges can really begin to move the dial. There are hundreds of firms exploring in this field now, working for clients trying to convince people to buy the right soap, vote for the preferred candidate, or choose the right behaviour. It’s a shift away from just best practices and intuition – to seek an understanding of human behaviour as best we can. One is standing out from the field and the industry has noticed. Lynn, in Wales. It’s won dozens of awards including “Fastest Growing Communications Business in the World.” In this episode we meet the founder, Shayoni Lynn. Guest: Shayoni Lynn, Lynn Stories and Strategies Website | |||
| 18 Sep 2022 | How to Pitch Micro Media (Like Podcasts) | 00:21:35 | |
Micro media is a somewhat new term we can use to describe media created by companies, brands and individuals housed (mainly) online. Personal blogs and corporate sites that invite fans and industry leaders to contribute, are two other examples. In the olden days (circa 1980) the most common way to promote your business was to buy advertising in macro media outlines – usually via a big PR firm. But technology and social trends have changed. Micro media outlets are gaining significance as they grow larger and larger audiences. Podcasts are a perfect example. There are 120 million podcast listeners in the United States but according to the podcast index there are barely 300,000 podcasts with new episodes in the last month. So, micro media outlets are beginning to sway the narrative of public opinion away from the traditional media gatekeepers. And micro media sources give the best opportunity to drill down into niche audiences which have always been extremely valuable. In this episode, how to hone your pitch to micro media sources. Guest: Shelby Janner, Zilker Media Share your Halloween story via https://www.speakpipe.com/StoriesandStrategies | |||
| 02 Oct 2022 | New Research Suggests We Each Have 6,200 Thoughts Per Day | 00:28:44 | |
Researchers at Queen’s University in Canada have established a method that, for the first time, can detect indirectly when one thought ends and another begins. Dr Jordan Poppenk and his team call them “Thought Worms,” consisting of consecutive moments when a person is focused on the same idea. This is an extraordinary window into the mind for anyone in professional communications and marketing. Scientifically understanding how consciousness flows from one thought to the next, and the rate at which this happens, gives us keen insight into understanding, and yes, the ability to persuade effectively. For example, how many thoughts will a person actually have while drinking a cup of coffee? And does the action itself (sitting down for coffee) influence how we think? In this episode we talk with the lead researcher, Dr Jordan Poppenk to better understand our Thought Worms. Guest: Dr Jordan Poppenk Share your Halloween story via https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website | |||
| 16 Oct 2022 | The ORID Method for Structured Conversation | 00:23:36 | |
You know how this feels. You’re called into a meeting on something important where a decision or action must be determined. But in the meeting, everyone takes turns making different points (presumably so they feel they’ve contributed to the meeting in front of their superior), the conversation goes wayward and when it comes time to making the decision, everyone’s confused or (worse) misled. This is typically the point where the most senior person in the room then makes decisions, essentially based on what they thought before they entered the room, and the meeting has been a waste of time. It just doesn’t have to be this way. The ORID method (Objective, Reflective, Interpretive, Decisional) traces its origins to a person named Joseph Matthews, a US army Chaplin who had just come home from World War Two. When he returned to his university professorship, he was consumed with the need to help people process the events of their lives – to help people build meaning from their own trials. Matthews met an art professor who showed him that any encounter with art involves a trialogue – or three-way conversation – between the art, the artist, and the observer. The Professor explained: "First you have to take the work of art seriously by observing carefully what's there, and what's not. Then you must look seriously at what is going on inside of you as you observe the art to see how you are reacting, what repels you? What delights you? You have to peel back layers of awareness so that you can begin to ask what it means to you. Art, the professor explained, is like listening. You must work to create your own meaning from an artwork, or a conversation.” Matthews recalled his exposure to phenomenology - the study of phenomena and brought to mind readings of Soren Kierkegaard. Matthews used this structure to create, what was called the art form conversation, and what facilitators affectionately call the focused conversation method. The idea is a structured conversation that helps participants develop their thinking in a logical manner but following a natural human process for focused communication. Logic and facts are introduced first, then emotion is welcomed, followed by interpretation, and then a decision or resolution to the thinking process. In this episode we talk with Robin Parsons, a seasoned professional facilitator who uses the ORID method all the time. Guest: Robin Parsons, MBA, CPF, CTF Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Visit the Stories and Strategies website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Email Doug directly doug@storiesandstrategies.ca Follow us on: | |||
| 30 Oct 2022 | Halloween Special: Those Career Moments That Terrify Us | 00:30:37 | |
We’ve all had those moments in our careers. Moments of sheer terror. That time we emailed to “Reply All,” that time we put the wrong phone number or website in the news release, that spelling error you didn’t catch before distributing the newsletter to thousands of people. And sometimes the terror is out of our control. That horrible, unethical boss, that huge project you’re assigned that you aren’t ready for, and co workers from Hell! That time you were fired. It’s little comfort but these moments have happened to everyone. And if you haven’t experienced a moment of terror yet… it’s your turn next. Guests: Doug (Danger) Lacombe | |||
| 13 Nov 2022 | Building Reputation Capital Before the Crises | 00:24:07 | |
No doubt you already know tenets of good crisis planning: Be prepared, be accountable, respond quickly (or at least timely), tell the truth… Several years of living in a COVID World and the sudden emergence of all those crisis experts has the basics of crisis management drilled into our heads. But one aspect doesn’t get as much hype: The need to build a solid reputation in advance so, like armor, it will protect you when the crisis hits. A new book by TJ Winick dives into this principle. Guest: TJ Winick Contacting Stories and Strategies Stories and Strategies Website Do you want to start a podcast? Book a meeting with Doug Downs to talk about it. Follow us on: | |||
| 27 Nov 2022 | Taking an Organizational Stand on Social and Political Issues. Is it Worth it? | 00:26:03 | |
In February 2022, the New York Times reported findings from interviews with undergraduate seniors entering the workforce as well as a recent survey of millennials (some of whom are now in their 40’s), about their expectations of companies for whom they intend to work. 61 percent said they preferred companies who take a stand on social issues. Half said they would quit their job if it didn’t align with their values. None of this is surprising, it’s been a trend for years. To engage in Corporate Social Responsibility means in the ordinary course of business a company is operating in ways that enhance society and the environment. But does CSR require taking a stand publicly on social and political issues? Many say it does. Critics say if a company embraces diversity and inclusion, how can it also “take a stand?” One company that’s not just talking the talk but walking the walk when it comes to social and political issues, is Cision, a comprehensive communications platform serving public relations and marketing professionals widely known for its global newswire services. Guest: Jay Webster, Cision Chief Product & Technology Officer and Cision Comms Cloud President Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Request a transcript of this episode | |||
| 11 Dec 2022 | A Close Look at Today’s Social Media Channels With Grey Group | 00:27:27 | |
According to the Datareportal July 2022 global overview more than half the world now uses social media (59%). 4.7 billion people around the world are using social media. The question is no longer whether people are using social media but what they’re using them for and how can comms pros and marketers harness this growing habit? Grey Group ranks among the world’s top advertising and marketing agencies and in this episode, two of their social media leaders helps go beyond what’s trending to actually understand what’s happening with social media and how we can harness its true power most effectively. In this episode we talk about the latest trends in social media and forecast what’s next for each channel. Will Twitter survive? Will Snapchat? Guests: Joey Scarillo, Caine Fair – Grey Group Listen to Grey Group’s Podcast 5Things: This Week in Social Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Email Doug directly doug@storiesandstrategies.ca Follow us on: Request a transcript of this episode | |||
| 25 Dec 2022 | Integrating the Newer Tools Into Traditional Marketing and PR | 00:21:32 | |
Things move so quickly now it almost seems wrong to consider digital marketing, SEO, influencer marketing, and even social media as “newer tools.” But the way in which we use them, our habits, and even connected applications, are changing fast. Our clients still need us to help them strengthen their brands, make breakthroughs into new markets, launch products and services. We had better know how to use these newer tools as well as the tools and applications built to go with them. Guest: Anna Crowe MBA, CEO Crowe PR Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Do you want to podcast? Book a meeting with Doug Downs to talk about it. Follow us on: Request a transcript of this episode | |||
| 22 Jan 2023 | Do Sales Funnels Still Work? Or Is the Concept Springing Leaks? | 00:17:51 | |
The concept of the sales funnel is more than a century old. But depending on which Marketing Guru you listen to today – the funnel concept is either long dead or consistently proving itself alive and well. Common criticisms:
Are funnels being replaced? Or do they still capture the customer journey? Guest: Megan Dougherty, One Stone Creative Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Do you want to podcast? Book a meeting with Doug Downs to talk about it. Follow us on: Request a transcript of this episode | |||
| 08 Jan 2023 | When Lies Build Trust | 00:22:50 | |
In this age of misinformation and disinformation we can all agree lies and deception are bad right? Aren’t they? Emma has a PhD from the Wharton School, University of Pennsylvania; a BA (philosophy, politics, and economics) and BS (economics) from the University of Pennsylvania. She is an Associate Professor of Behavioral Science and the Charles E Merrill Faculty Scholar at the University of Chicago Booth School of Business. Emma.Levine@chicagobooth.edu Schweitzer@wharton.upenn.edu
Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Follow us on: | |||
| 05 Feb 2023 | Is the Person You’re in Conversation With – Faking it? | 00:21:39 | |
We all fake human connection from time to time. We’re tired, the person we’re speaking with just doesn’t get it, or they’re deliberately trying to be difficult. Sometimes, and we wouldn’t want to admit this out loud, but sometimes the person talking to us just isn’t important enough for us to care. One form of this happens with interviews celebrities, athletes, and politicians give every day. With some of those interviews you can see the person being interviewed is enthused and interested but other times they’re either uninterested or giving us that “Fake Personality.” Guest: Kayley Hamilton, CEO Kayley Media
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Follow us on: Request a transcript of this episode | |||
| 05 Mar 2023 | The Truth About Umms and Uhhs | 00:23:49 | |
If you aren’t accustomed to hearing your own voice it’s one of the first things that stands out… all those umms and uhhs. One out of every 60 words we say is umm or uhh. Interview guests will frequently ask “Could you edit all those out?” At Toastmasters someone is even assigned to count your umms and uhhs as you present and report them to you (that’s not distracting at all). But what do those verbal fillers really mean? Are they necessarily negative? Is there a threshold whereby too many suddenly becomes negative? Should you work to eliminate them from your speech? Or is it possible these little expressions are essential pieces of the fabric and machinery that make up verbal conversation and understanding? Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Request a transcript of this episode | |||
| 19 Feb 2023 | Headlines with Ragan’s PR Daily – Chat GPT and Other News | 00:18:45 | |
Things happen fast in the world of public relations and marketing and Ragan’s PR Daily is one of the best ways to keep on top of industry best practices and new ideas. In this episode we chat with the Executive Editor of PR Daily, Allison Carter about:
Guest Allison Carter, executive editor of PR Daily Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Do you want to podcast? Book a meeting with Doug Downs to talk about it. Follow us on: Request a transcript of this episode | |||
| 19 Mar 2023 | Digging Deeper Into the Edelman Trust Barometer | 00:18:18 | |
Trust is at the core of all great relationships. With it, the living and working environment is energetic, productive, a joy to be in. Without it there’s lethargy and it’s almost impossible to move forward. Trust provides a sense of safety. For the last 23 years the Edelman Trust Barometer has helped leaders gauge who people believe in and who they expect to step up. Right now it’s business leaders who are assuming the leadership mantle. Business has emerged as an ethical force for good in an increasingly polarized world. In this episode we speak with the executive director of Intellectual Property of the Edelman Trust Institute.
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Do you want to podcast? Book a meeting with Doug Downs to talk about it. Follow us on: Request a transcript of this episode | |||
| 02 Apr 2023 | PR and Marketing for Web 3.0 | 00:23:13 | |
Web3 marketing refers to marketing strategies and tactics specifically designed to reach audiences within the Web3 ecosystem. Web3 refers to the decentralized and distributed internet and the technologies that enable it. There are many ways to interpret Web3 communications. It might include using a decentralized social network or web forum to engage with audiences, using blockchain-based systems to track and verify the effectiveness of marketing campaigns, or using decentralized apps (often called dApps) to create interactive and immersive marketing experiences in a digital world. Guest: Robert Lund, Chief Creative Officer and Co-Founder Studio TBD Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Follow us on: Request a transcript of this episode | |||
| 23 Apr 2023 | FEED DROP – Micro Influencers – When Smaller is Better | 00:19:02 | |
This week we’re offering a bonus episode in the form of a “Feed Drop” by the podcast Woman Up With the Sister Brand. This episode was first published by Woman Up in early March 2023 Macro influencers offer huge audience numbers, sometimes in the millions. But right now the trend is toward micro influencing and there are all kinds of reasons for that not the least of which is there are “fake” macro influencers out there charging insanely high fees AND THEY’RE BEING FOLLOWED BY BOTS. Micro influencers also tend to bring, not only a targeted audience but a loyal one. Forbes estimated micro influencers offer a 60% higher engagement rate which leads to a 20% higher conversion rate. They’re often more willing to work with new or smaller brands and best of all they provide access to niche communities. But how do you know the right micro influencer to choose? How do you know they’re “On Target?” And what kinds of fees are the going rate? Listen to, and follow, Woman Up With the Sister Brand https://thesisterbrand.com/podcast What do you think of the Feed Drop Concept? Let us know in this anonymous survey | |||
| 16 Apr 2023 | Social Media is OVERRATED!! | 00:20:17 | |
A 2023 new study by Social Insider reveals what most social media experts already know. Engagement by followers on social media – ALL social media channels – is down… again. While Tik Tok ranks by far the highest for engagement, it too is in decline. But more and more leaders, PR pros, marketers, continue to rely on social media. Many think it’s just a matter of “going viral” or growing their following to the point they can be considered an influencer. None of that is impossible but maybe more than a little exaggerated. While social media has value, it’s increasingly evident it’s only a tool in the box. In this episode, PR veteran Robert Wynne has some cautious words about putting all your eggs in the social media basket. Guest: Robert Wynne, President Wynne Communications Read the Social Insider blog referenced in these show notes. Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Follow us on: Request a transcript of this episode | |||
| 30 Apr 2023 | How AI Tools Are Already Impacting the PR Profession – And Where It’s All Going | 00:22:23 | |
We’ve seen this coming for a long time, but thanks to skepticism, and maybe a little sleepwalking, it’s never really bubbled to the top. But with the launch of Open AI’s ChatGPT Tool in November 2022 based on the GPT-3 dataset there’s a sudden surge of interest in in the PR industry around what’s happening with Artificial Intelligence and how we might be either impacted or supported (depending on your personal level of optimism). An exceptional new report by Stephen Waddington and Andrew Bruce Smith, available through CIPR looks at 10,000 marketing tools and focuses its analysis on those related to public relations. And if you suspected Chat GPT is just the tip of the iceberg – you’re right. Download the Artificial Intelligence (AI) tools and the impact on public relations (PR practice (2023)
Guest: Stephen Waddington, Founder and Managing Partner of Wadds Inc. Website https://www.wadds.co.uk/ Email stephen.waddington@wadds.co.uk Follow on Twitter @wadds
Listen to our 2020 episode with Jean Valin and Anne Gregory examining the AI in PR Ethics Report.
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Follow us on: | |||
| 14 May 2023 | Oh the Things We Can Do With Generative AI (including Chat GPT) | 00:24:23 | |
It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully accessible to the public, it suddenly changed how we can create engaging and relevant content for our audiences, with just a few prompts. Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Do you want to podcast? Book a meeting with Doug Downs to talk about it. Follow us on: Request a transcript of this episode | |||
| 28 May 2023 | The Evolution of the Communications Engineer | 00:24:03 | |
With the emergence of more generative AI (see Chat GPT3 or GPT4…) there’s a new required skillset emerging in Communications – we are going to need skilled people who know how to prompt the AI software successfully. Prompt engineering is a concept in artificial intelligence in which the description of the task the AI software is supposed to accomplish, is embedded in the input.
Those who know how to speak with the software, to prompt the most effective outputs, become extremely valuable. Very quickly this is changing how young people prepare for a career in PR, with many including data science now in their studies.
Aaron Kwittken saw this coming. He built a new PR platform that leverages natural language processing and machine learning to help brands more effectively target and pitch journalists around the world. It’s an idea that makes perfect sense now, but it was a tougher sell to investors when it first started.
Guest: Aaron Kwittken, founder and CEO Prophet and Stagwell Marketing Cloud’s Comms Tech Unit Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Follow us on: Request a transcript of this episode | |||
| 11 Jun 2023 | The Best PR Campaign that Changed the World | 00:36:34 | |
The Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign that Changed the World over the last three quarters of a Century. CIPR is asking YOU to vote on one of the seven PR Campaigns shortlisted below as the best in the last 75 years:
Read the CIPR News Release
Guest: Anne Gregory, Ph.D., BA, FRSA, HonFCIPR, Huddersfield University Email a.gregory@hud.ac.uk On Twitter @gregsAnne
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Follow us on: Request a transcript of this episode | |||
| 25 Jun 2023 | How to Make Internal Communications More Inclusive | 00:21:49 | |
Measurement is a key part of the success of any professional communications plan. And it’s the same with internal communications. But the right kind of measurement, and measuring the right things is just as important.
A 2023 Deloitte Study shows 58% of corporate affairs leaders consider data and insights to be their top area for improvement. Good internal communication should go beyond proving value, it should be a strategic tool, helping leaders diagnose issues, find resources, create programs and take action based on insights from data analysis.
Guest: Aniisu Verghese, Ph.D. Look for Aniisu’s newest book Inclusive Internal Communications on Amazon
Leave a rating for this podcast with one click Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Follow us on: Request a transcript of this episode | |||
| 09 Jul 2023 | Influencing Behaviors Through Social Marketing | 00:20:39 | |
One might use social media in a social marketing campaign but they are starkly different things. Social marketing is a marketing approach designed to influence behavior with the primary goal to be achieving the common good. The first evidence of social marketing was in 1963 at the Indian Institute of Management when they introduced a national family planning program with high quality, government brand condoms distributed and sold throughout the country at low cost. Other campaigns you know have followed the social marketing approach including anti-tobacco campaigns, skin cancer campaigns promoting the use of sunscreen with slogans like “Slip! Slop! Slap!” AIDS, water conservation, and numerous health industry campaigns have also followed the social marketing approach.
Guest: Julie Colehour, Partner C+C
Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Follow us on: Request a transcript of this episode | |||
| 23 Jul 2023 | Exploring Trust in Media Brands Today | 00:21:16 | |
An online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media brands vs other brands. Among the findings:
Guest: Steffen Heim Download the study Exploring Trust in Media Brands today: Definition, Dimensions and Cross-National Differences Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Connect with us LinkedIn | X | Instagram | You Tube | Facebook Hey, we’re on Threads under Stories and Strategies Request a transcript of this episode | |||
| 06 Aug 2023 | Change Your Mind = Change Your Brain | 00:24:15 | |
Understanding the structural changes that happen in our brain when we change our minds adds a fascinating dimension to the study of this cognitive phenomenon. We already recognize that external factors such as new information, social influences and familiarity play significant roles in our decisions but exploring the underlying neural transformations provides deeper insights. Aandra02@uofguelph.ca Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Connect with us Hey, we’re on Threads under Stories and Strategies
Request a transcript of this episode | |||
| 20 Aug 2023 | Cracking the Code to Low Journalist Response Rates | 00:19:56 | |
Propel Media has released its Q3 2023 Media Barometer and again it’s showing journalists responded to only 2.99% of nearly 500,000 pitches sent to them. It’s the third straight quarter in which journalist response rates are below three percent and a rather clear signal to PR pros we need to shift our pitching tactics to beyond just mainstream media. Download the Propel Media Barometer – Q3 2023
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Connect with us Request a transcript of this episode | |||
| 03 Sep 2023 | The Role of Marketing and Public Relations in Central Asia: Explained | 00:24:28 | |
It’s an area of the world so few of us in the west really understand. Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan, and Mongolia. All countries that make up what we can refer to as Central Asia. The list of Global Top 100 companies is growing there as Google, Coca Cola and others understand how important it is. Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Connect with us LinkedIn | X | Instagram | You Tube | Facebook Hey, we’re on Threads under Stories and Strategies Request a transcript of this episode | |||
| 17 Sep 2023 | Diverse Perspectives, Powerful Results: Multicultural Marketing Insights | 00:20:07 | |
The benefits of a multicultural campaign should be obvious by now but let’s document some of them so it’s clear.
September 15 through October 15 is Hispanic Heritage Month. It’s recognized in the United States, but also in Argentina, Bolivia, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Equatorial Guinea, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Spain, Uruguay, and Venezuela. There’s also recognition in the United Kingdom, Canada, and Australia. In this episode we connect with Cuban American Manuel Machado from CCOM Group which specializes in multicultural campaigns. Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Connect with us Hey, we’re on Threads under Stories and Strategies | |||
| 01 Oct 2023 | Harnessing the Influence of Wikipedia for Your Brand | 00:19:55 | |
Wikipedia is one of the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also disseminated across the web on Google’s Knowledge Graph and associated search page components, quick summaries of topics on Siri and Alexa, and even into news articles, podcast discussions, and government websites. Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Connect with us Hey, we’re on Threads under Stories and Strategies Request a transcript of this episode | |||
| 15 Oct 2023 | Finding the Four Minute Window | 00:20:54 | |
In 1917 the US Government found a unique way to reach a mass audience before mass media even existed. Movies. When projectionists needed to change the reel mid-movie, that took about four minutes. That was the perfect window of time to deliver a patriotic message and support an effort that ultimately changed the world. LinkedIn | Facebook |Instagram | X | PRSA | PRSA Code of Ethics Read Michelle’s editorial “How Important is it for Your Organization to Have a Code of Ethics?” Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Connect with us Hey, we’re on Threads under Stories and Strategies Request a transcript of this episode | |||
| 29 Oct 2023 | The Four Traits of Inspiring Thought Leaders | 00:20:32 | |
In today’s crowded digital landscape, standing out as a genuine thought leader amidst the cacophony of voices is a unique challenge. Many voices may be influential, but all can claim the title of a true thought leader. Some naturally gravitate to this role, others pursue it, a few stumble into it. Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Connect with us Hey, we’re on Threads under Stories and Strategies Request a transcript of this episode | |||
| 05 Nov 2023 | FEED DROP: Six Presentation Tips for Advanced Speakers | 00:35:12 | |
This week we’re offering another bonus episode in the form of a “Feed Drop” by The Speak Good Podcast. This episode was first published by Throughline Group in June 2022. Brad Phillips and Christina Mozaffari reveal six advanced public speaking tips – from how to present more effective slides to how to improve your look during a virtual presentation.
Throughline Group
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| 12 Nov 2023 | Immersing Ourselves in AR, VR and XR Technologies. The Next Wave in Communications | 00:23:53 | |
The University of Oregon has introduced the first master's program in immersive technologies, focusing on augmented reality (AR), virtual reality (VR), and extended reality (XR). The program aims to create thought leaders and strategists in the field, helping organizations understand and utilize these technologies. Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it. Connect with us LinkedIn | X | Instagram | You Tube | Facebook Hey, we’re on Threads under Stories and Strategies
Request a transcript of this episode | |||
| 26 Nov 2023 | Coaching Politicians to be Better Communicators | 00:21:13 | |
Politicians, like any public figures, sometimes make verbal slips or misspeak, leading to memorable and often humorous moments. Here are a few notable examples: Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it. Connect with us LinkedIn | X | Instagram | You Tube | Facebook Hey, we’re on Threads under Stories and Strategies
Request a transcript of this episode | |||
| 10 Dec 2023 | How to Communicate – When People Won’t Evacuate | 00:24:48 | |
Hurricanes, floods, wildfires. Depending on where you live there are times when authorities tell you it’s in your best interests to leave your home. This gets people to safety and creates necessary room for emergency teams they so desperately need. Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Connect with us Hey, we’re on Threads under Stories and Strategies Request a transcript of this episode | |||
| 24 Dec 2023 | FEED DROP – Learning Real Communication With Your Kids | 00:33:10 | |
This is a FEED DROP of an episode of the Parenting and Personalities Podcast Hey, we’re on Threads under Stories and Strategies Request a transcript of this episode | |||
| 07 Jan 2024 | The Double-Edged Sword of Generative AI and Why it’s Part of a Broader Problem for Public Relations | 00:20:35 | |
There may be an emerging overreliance on generative AI in marketing and public relations. While artificial intelligence can enhance efficiency and creativity, it shouldn't overshadow fundamental marketing strategies. PR and marketing often focus too much on tactics like AI, neglecting the importance of a coherent, overarching strategy. Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Connect with us Hey, we’re on Threads under Stories and Strategies Request a transcript of this episode | |||
| 14 Jan 2024 | Exploring the Myths of Body Language Analysis on TV and YouTube | 00:26:10 | |
In March 2021 Prince Harry and Meghan Markle gave an interview to Oprah Winfrey that was absolute gold for fake You Tube body language experts. Some said it was a significant moment when she touched her nose. Others said she revealed all when she showed the tip of her tongue. And another said the tell-all moment was that one particular blink. The top five videos of those “analyses” generated 5.9 million views. Request a transcript of this episode | |||
| 21 Jan 2024 | Challenging the Status Quo in PR Metrics | 00:24:23 | |
Historically, our approach to setting objectives and evaluation criteria has been organizational-centric. What is the company trying to achieve? What behavioural changes are needed by our key audiences to accomplish those goals? How do we nudge or persuade the behaviours of our key audiences? | |||
| 28 Jan 2024 | Muck Rack’s 2023 State of Marketing and PR Leadership Report | 00:22:06 | |
The report shows two-thirds of senior leaders say they would describe their role as both marketing and communications but there’s a clear shift happening toward marketing. Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Connect with us Request a transcript of this episode | |||
| 04 Feb 2024 | Saying Sorry: Why is it so Hard? | 00:23:21 | |
There are a lot of apologies out there. And a lot of them only serve to make things worse. Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast. Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode | |||
| 11 Feb 2024 | How to Forgive and Accept an Apology | 00:22:49 | |
Last week we had a look at how to make an apology when you should – and why most apologies are just awful. But there’s another side to that human interaction – forgiveness. Accepting an apology. An apology can be the key that unlocks forgiveness, yet forgiveness can also occur in its absence, driven by personal growth and healing. Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast. Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode | |||
| 18 Feb 2024 | PRovoke Media Asia-Pacific Comms Leader Study | 00:20:47 | |
The third edition of the Asia-Pacific study by PRovoke Media flags Environmental, Social, and Corporate Governance (ESG) as a key driver behind rising optimism and budgets for communications leaders. But underneath the top layers, there’s uncertainty. Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode | |||
| 25 Feb 2024 | The Evolution of Royal PR | 00:21:56 | |
Managing public relations for the British Royal Family is an intricate world, particularly now amidst the backdrop of King Charles III's health concerns. Two people who’ve been very close to that world are David Yelland, former editor of the Sun in the UK, and Simon Lewis who… managed public relations for the Royal Family under Queen Elizabeth II. Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode | |||
| 03 Mar 2024 | The Ukrainian PR Army | 00:26:15 | |
For the past 2+ years nights have been tense in Kyiv and throughout Ukraine. Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode | |||
| 10 Mar 2024 | The Legal Implications of Employee Reviews | 00:23:12 | |
In this episode we’re cross-examining a recent warning from Canada's Competition Bureau that has businesses buzzing and reevaluating their online review strategies. The Bureau has put the spotlight on the potential bias of employee-generated reviews and testimonials, signaling a need for companies to monitor these contributions closely. Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us Request a transcript of this episode | |||
| 17 Mar 2024 | The Strategic Storyteller | 00:21:35 | |
Stories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose. Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode | |||
| 24 Mar 2024 | The Power of Podcasts for Developing Brand Affinity | 00:25:51 | |
Tyler Chisholm is the CEO of a leading marketing firm and the creative force behind a popular Calgary-based podcast that shines a spotlight on local leaders and innovators. Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast. Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode | |||
| 31 Mar 2024 | Setting the Rules: Why and How to Regulate AI in Public Relations | 00:24:48 | |
What are the rules? In this episode, a glimpse into what those regulations might look like. And should we even have rules for something we don’t really understand yet? Listen For Guests: Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us Request a transcript of this episode | |||
| 07 Apr 2024 | Beyond the Script: Effective Customer Service Communication | 00:29:24 | |
In today’s competitive market, exceptional customer service is not just a luxury but a crucial element for business success. With the rise of digital interactions over traditional shopping experiences, customer service agents have become more than problem solvers; they are guides, educators, and relationship builders. Their ability to effectively interact with various types of people, in various kinds of moods, can be the defining factor between gaining loyal customers or losing them. Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast. Connect with us Request a transcript of this episode | |||
| 14 Apr 2024 | Exploring the Agile Framework for Communications | 00:21:02 | |
In his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World Bank and nonprofit organizations to demonstrate the power of agility in corporate communications today. Check out the YouTube Trailer for the Engage with Impact book Watch the original 2012 video Science, It’s a Girl Thing Rate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode | |||
| 21 Apr 2024 | The Rise of Virtual Influencers and Global Engagement | 00:24:49 | |
Frankie is the dinosaur that went digital. Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode | |||
| 28 Apr 2024 | A Close Examination of Each of the Major Social Media Channels in 2024 | 00:24:57 | |
This episode examines the current state of each of the big social media channels. Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us Request a transcript of this episode | |||
| 05 May 2024 | PRSA’s Strategy to Out-Communicate Misinformation | 00:24:34 | |
The Public Relations Society of America has united communication professionals across industries to combat misinformation. It’s a critical challenge and a battle we need to be honest about… we’re losing.
Listen For Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode | |||
| 12 May 2024 | Travel Marketing Strategies | 00:22:57 | |
Travel marketing is changing. This episode explores the impact of shifting seasonal travel trends, evolving social media search habits, and the new booking landscape on marketing strategies. Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode | |||
| 19 May 2024 | How a Ban on TikTok Might Impact PR and Marketing Pros | 00:24:09 | |
TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for many marketing and PR agencies it’s the preferred go to tool. Rate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode | |||
| 26 May 2024 | So… You Want to Be a Professional Voiceover Actor? | 00:24:10 | |
Andrea Rooz has been a professional voice actor for two decades. In this episode she shares the intricacies of voiceover work, including the importance of acting classes and improvisation skills. She also highlights the shift in the industry from seeking traditional "radio voices" to preferring more relatable, everyday voices. Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode | |||
| 02 Jun 2024 | FEED DROP – Punching Above Your Weight With a Smaller Marketing Team | 00:51:43 | |
This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart. | |||
| 06 Jun 2024 | Throwback Thursday - The Ethics of AI in PR | 00:26:52 | |
This episode was originally published September 13, 2020 but it's just as relevant today as then. Easily one of the most thoughtful episodes we've ever done. To access the Ethics Guide to Artificial Intelligence in PR: | |||
| 09 Jun 2024 | Embracing AI as a Stakeholder in Public Relations | 00:20:05 | |
Here’s a different perspective. What if we didn’t regard AI as a technology? What if we thought of it as a stakeholder? Publications Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode | |||
| 16 Jun 2024 | Does the C-Suite Still Not Understand Public Relations? | 00:19:38 | |
In today’s fast-paced and interconnected world, effective communication is more crucial than ever for organizations aiming to maintain a positive public image. Public relations (PR) advisors play a vital role in shaping these communications, ensuring that messages align with company values, respond appropriately to crises, and enhance the brand's reputation. Rate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode | |||
| 23 Jun 2024 | How Digital Media is Redefining Consumer Behavior | 00:25:42 | |
Awareness is likely the most compelling element of purchase decisions. Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode | |||
| 30 Jun 2024 | Shifting Leadership Communication from Command to Curiosity | 00:22:32 | |
Leadership, and leadership communication, is evolving. The rules from even just five years ago (pre COVID) have shifted. In this episode Paige Williams shares how we can transform communication and leadership effectiveness by asking the right questions and staying rooted in curiosity. Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us Request a transcript of this episode | |||
| 07 Jul 2024 | Why Public Relations Shouldn’t Abandon Controversial Industries | 00:22:09 | |
The UN Secretary-General António Guterres's has made a controversial suggestion that public relations professionals should sever ties with fossil fuel companies. While his comments are aimed at combating climate change, they overlook the crucial role PR pros play in driving innovation and transparency within these companies. By disengaging, PR experts could inadvertently hinder progress towards net-zero goals, as their expertise is vital in communicating and facilitating the transformative changes necessary for a sustainable future. But this raises another question – when should we say no to working with a company? Guest: Stuart Bruce Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode | |||
| 04 Jul 2024 | Throwback Thursday - The ORID Method for Structured Conversation | 00:25:01 | |
This is a Replay from Episode 73 which first published in October 2022. "First you have to take the work of art seriously by observing carefully what's there, and what's not. Then you must look seriously at what is going on inside of you as you observe the art to see how you are reacting, what repels you? What delights you? You have to peel back layers of awareness so that you can begin to ask what it means to you. Art, the professor explained, is like listening. You must work to create your own meaning from an artwork, or a conversation.” Matthews recalled his exposure to phenomenology - the study of phenomena and brought to mind readings of Soren Kierkegaard. Matthews used this structure to create, what was called the art form conversation, and what facilitators affectionately call the focused conversation method. The idea is a structured conversation that helps participants develop their thinking in a logical manner but following a natural human process for focused communication. Logic and facts are introduced first, then emotion is welcomed, followed by interpretation, and then a decision or resolution to the thinking process. In this episode we talk with Robin Parsons, a seasoned professional facilitator who uses the ORID method all the time. Listen For Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast | |||
| 21 Jul 2024 | Top Instagram Trends in 2024 | 00:21:19 | |
Instagram Reels has become critical for brand promotion. Of all the things you can do on IG (Stories, Posts, Carousels…), Reels is number one. Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode | |||
| 14 Jul 2024 | As Communications Director, What’s Your Next Step for the Democrats? Or Republicans? | 00:24:20 | |
The debate was a disaster. Rate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode | |||
| 28 Jul 2024 | Networking: Effective Communication at Big Events | 00:26:23 | |
Those big networking events. Many of us enjoy those but the repetitive small talk can be exhausting and challenging especially when conversations are frequently interrupted. In this episode we look at strategies for engaging storytelling in brief interactions, making meaningful connections, and ensuring your conversations stand out. Listen For Guest: Robert Kennedy III RK3’s August 2024 Webinar http://learnwithrk3.com/3swebinar Rate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode | |||
| 01 Aug 2024 | Throwback Thursday - The Behavioural Science Communications Firm That's Changing Everything | 00:26:49 | |
This episode was originally published September 13, 2022. There are hundreds of firms exploring in this field now, working for clients trying to convince people to buy the right soap, vote for the preferred candidate, or choose the right behaviour. It’s a shift away from just best practices and intuition – to seek an understanding of human behaviour as best we can. One is standing out from the field and the industry has noticed. Lynn, in Wales. It’s won dozens of awards including “Fastest Growing Communications Business in the World.” In this episode we meet the founder, Shayoni Lynn. Listen For Guest: Shayoni Lynn, Lynn Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us Request a transcript of this episode | |||
| 04 Aug 2024 | Mastering Consumer Shortcuts: How Marketers Leverage Heuristics for Success | 00:25:22 | |
We all use mental shortcuts to make decisions. Those mental shortcuts are the reason that first sentence in this episode description is so short. Savvy marketers tap into these cognitive biases to influence out choices and drive success. In this episode, Nathan Yeung shares why understanding these shortcuts is crucial for creating effective marketing strategies and how trust and avoiding overconfidence play pivotal roles in winning over consumers. Guest: Nathan Yeung, Find Your Audience Rate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode | |||
| 11 Aug 2024 | How Everyday PR Pros are Using AI to Shave Hours Off Their Workflows | 00:24:30 | |
Double the output – but lose the human touch? From automating media monitoring and sentiment analysis to optimizing content and reshaping billing practices. AI tools are revolutionizing the PR landscape. But while AI can handle many tasks efficiently, there are critical areas where human creativity and emotional intelligence remain irreplaceable. It’s not all rosy predictions for AI and PR – there are very real challenges of AI adoption and the surprising inertia many in the field are experiencing. Listen For Guest: Michael Smart Rate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode | |||
| 18 Aug 2024 | The Hidden Costs of Cutting Corners in PR and Marketing | 00:22:54 | |
It’s an often overlooked but critical sin. Taking too many shortcuts in our work. The allure of quick fixes can lead to long-term damage and tank a brand’s reputation and trustworthiness. In this episode we uncover the hidden costs of cutting corners and the ethical implications that come with it. Guest: Jeremy Enns Website | X | LinkedIn | Instagram | YouTube | Free Podcast Marketing Audit | Scrappy Podcasting Newsletter Rate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode | |||
| 25 Aug 2024 | Marketing For a Tough Industry | 00:22:29 | |
Helping a brand within a heavily regulated industry develop a positive reputation can be a challenge. Tobacco, alcohol, adult entertainment, pharmaceuticals, firearms, cryptocurrency, or cannabis. These sectors face stringent regulations and significant public scrutiny. They also present incredible opportunities for marketers willing to navigate these hurdles. In this episode we explore the strategies needed to effectively promote products and services in tough industries, where traditional marketing approaches often fall short, and innovative, compliant strategies are keys to success. Listen For Guest: Michael Mejer, Green Lane Communication Rate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode | |||
| 01 Sep 2024 | The AI Solution for Navigating Reputational Risks | 00:22:46 | |
Narratives matter. In a world where information spreads faster than ever, understanding and managing the stories that shape public perception is crucial. Constellation is an advanced narrative intelligence platform by Blackbird.AI designed to identify and mitigate reputational risks before they spiral out of control. For marketing and public relations professionals, the stakes have never been higher. With a single post capable of damaging a brand's reputation, knowing how to detect and respond to harmful narratives is essential. Listen For: Guest: Dan Lowden Articles
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| 05 Sep 2024 | Throwback Thursday – When Lies BUILD Trust | 00:22:53 | |
This is a Replay from Episode 79 which first published in January 2023. In this age of misinformation and disinformation we can all agree lies and deception are bad right? Aren’t they? Philosophers, psychologists, economists – and all those morality experts on social media have always insisted deception harms trust. Four Behavioral Science studies done through the Wharton School at the University of Pennsylvania show that assertion just isn’t true. In fact, there lies we hear, knowing they are lies, that make us trust those liars even more. So what’s the truth about lying? Listen For Guests Maurice Schweitzer, PhD and Emma Levine, PhD: Link to Emma and Maurice’s study Prosocial Lies: When deception breeds trust Apply to be a guest on the podcast Connect with us Request a transcript of this episode | |||
| 08 Sep 2024 | The Disinformation Playbook | 00:22:42 | |
There is an anatomy of a disinformation campaign. In this episode we reveal the tactics that make false narratives so dangerously effective. From the subtle beginnings of a lone post to the orchestrated amplification by bots, and finally, the unwitting spread by receptive hosts. These campaigns infect the public psyche faster than you can blink. But we can fight back. We can invest in early warning systems, develop proactive diagnosis and intervention, and perhaps most uniquely, we can conduct experiments to test different interventions and techniques on audiences – simulating exposure to disinformation in a controlled environment. Listen For: Guest: Shayoni Lynn, Lynn Group How Hate Spreads: How Hate Spreads: A briefing note from The Misinformation Cell - Lynn Mpox and Conspiracy Theories: Mpox and conspiracy theories - Lynn Rate this podcast with just one click Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode | |||
| 15 Sep 2024 | How CEOs and Other Senior Executives Are Using Digital Media | 00:25:29 | |
As the stakes grow higher in today's fast-paced, interconnected world, top executives are increasingly turning to social and other digital platforms to shape their public personas, engage with critical social issues, and build direct connections with key stakeholders. A new report explores the public relations and communications strategies behind these efforts and how this shift is redefining leadership in the digital age. Listen For Guest: Akeem Anderson, H Advisors Abernathy Rate this podcast with just one click Stories and Strategies Website Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us Request a transcript of this episode | |||
| 22 Sep 2024 | Public Relations Strategies When Companies Hire Controversial Leaders | 00:23:55 | |
How do you navigate leadership changes, even when the decisions make little sense? In this episode, Doug and Dean Heuman tackle the challenges of handling leadership transitions, especially when the choices seem controversial. Using the recent example of the Edmonton Oilers hiring a new GM, they explore the delicate balance between maintaining trust, managing emotions, and ensuring transparency. Heuman introduces the EFA (Emotion, Fact, Action) approach as a framework for communicators to manage such transitions effectively, stressing the importance of addressing internal and external concerns. When leadership decisions ripple across employees, sponsors, and the broader community – the challenges become intricate, and the stakes are higher. Listen For: Guest: Dean Heuman, Focus Communications Rate this podcast with just one click Stories and Strategies Website Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us Request a transcript of this episode | |||
| 29 Sep 2024 | The Influential Power of Audio | 00:27:02 | |
Sound is powerful. Doug connects Dallas Taylor of the Twenty Thousand Hertz podcast to explore the remarkable influence of audio on human connection and branding. From the hidden magic of Sonic branding to how podcasts create lasting bonds, they uncover why audio remains one of our most potent yet underutilized senses. They also dive into the darker side of audio, discussing the rise of deep fake technology and its impact on trust in the digital age. Whether you’re a PR professional or just curious about sound’s role in our lives, this episode offers valuable insights into the world of audio. Listen For Guest: Dallas Taylor
Stories and Strategies Website Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode | |||
| 03 Oct 2024 | Throwback Thursday - Oh the Things We Can Do With Generative AI | 00:25:37 | |
This episode first published in May 2023. It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully accessible to the public, it suddenly changed how we can create engaging and relevant content for our audiences, with just a few prompts. Not only can we CREATE content, but we can also gather valuable insights into customer behaviours and preferences like never before. By analyzing the data generated by customer interactions, businesses can identify patterns and trends they can use to optimize their strategies. But it’s all so new for so many of us. What exactly can we do with this NEW TOY? Listen For Guest: Brad Williamson, Lead Strategist Catch Digital Rate this podcast with just one click Stories and Strategies Website Connect with us Request a transcript of this episode | |||
| 06 Oct 2024 | AI Issues in Content Creation: Striking a Balance Between SEO and Authenticity | 00:26:06 | |
We perform a tricky balancing act every day – writing for both the human eye and the search engine algorithm. As content creators, we’re constantly faced with the dilemma: Should we prioritize crafting engaging, meaningful stories that resonate with our readers, or should we focus on hitting those all-important keywords that boost our SEO rankings? The rise of semantic SEO adds yet another layer to this puzzle, as it pushes us to consider not just the words we use, but the intent and sentiment behind them. In this episode, the Search Dilemma: Human Eye or Algorithm? Listen For Guest: Vince Nero, Buzzstream Rate this podcast with just one click Stories and Strategies Website Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us Request a transcript of this episode | |||
| 13 Oct 2024 | Accreditation vs Certification for Communications Pros | 00:22:27 | |
We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279 Listen For Guest: Sia Papageorgiou, FRSA, FCSCE, SCMP Rate this podcast with just one click Stories and Strategies Website Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode | |||
| 20 Oct 2024 | Regulating PR. What Three African Nations are Doing | 00:23:37 | |
We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279 Is it working in Africa? Would it work in the United States? Listen For Guest: Arik Karani, President African Public Relations Association Rate this podcast with just one click Stories and Strategies Website Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode | |||
| 27 Oct 2024 | Why Communications Strategy is NASA’s Secret Weapon | 00:26:44 | |
We want to hear from you https://podcast.storiesandstrategies.ca/survey Brittany Brown of NASA shares how NASA tailors messages for different audiences - ranging from super fans to untapped communities and stakeholders. She shares insights into memorable campaigns, including the Apollo 11 moon landing and the Parker Solar Probe. Listen For Guest: Brittany Brown Rate this podcast with just one click Stories and Strategies Website Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode | |||