Stop Scrolling, Start Scaling® Podcast (Ninety Five Media)
Explore every episode of Stop Scrolling, Start Scaling® Podcast
| Pub. Date | Title | Duration | |
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| 31 Jul 2024 | 93. Become Your Most Charismatic YOU: Elevate Your Confidence and Communication with Charla Corn Barrett | 00:30:30 | |
In this episode, Emma invites Charla Corn Barrett, a dynamic charisma coach, to dive into the world of charisma and its impact on professional and personal success. Charla shares her unique journey into charisma coaching, which includes elements like voice training, body language, and presence. She explains how mastering these skills can elevate one's ability to communicate effectively and make lasting impressions. This episode is a must-listen for public speakers, influencers, professionals, and anyone looking to boost their personal brand. Listen in as we speak about:
And much, much more!
Connect with Charla: Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
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| 07 Sep 2022 | 10. The Importance of Growing Your Email List | 00:25:42 | |
In previous episodes of this podcast, you have heard me talk all about social media marketing. Today, however, I’m turning the tables and we’re talking about all things email marketing. Because while email marketing is different, it’s more connected than you may think to your social media marketing. At the end of the day, the audience you’re building on social media is on borrowed land - and your email list is the only audience you truly own. This is major! During this episode, I share how to get started building an email list and the regulations behind it, some of my favorite email marketing platforms, and my top 3 tips on how to grow your email list once you’ve gotten started. In this episode we cover:
Ready to get started with email marketing? Kajabi is our recommended platform! You can start your 14 day free trial today with our link - https://app.kajabi.com/r/BouYBC32
Connect with us: Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym Instagram: https://www.instagram.com/ninety.five.media/ Website: https://ninetyfivemedia.co | |||
| 19 Aug 2024 | 98. Social Bite: Elevate Your Sales Process with The “Selection Day” Mindset | 00:08:56 | |
In this episode, Emma delves into a quote that reshaped her understanding of the sales process. She recounts her experience at the Salesgirl Summit, emphasizing how the phrase "your election day should be your selection day" can transform the way we approach sales calls. Emma explains the importance of aligning prospects with your messaging before they even step into a sales call, ensuring that decisions come with ease. She elaborates that clients often make decisions long before the final pitch, similar to how voters decide before entering the booth. Listen in as we speak about:
And much, much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
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| 18 Jul 2022 | 1. Introducing Ninety Five Media: our story | 00:25:22 | |
Welcome to the Stop Scrolling Start Scaling Podcast. I'm your host, Emma, the founder and CEO of Ninety Five Media. I am on a mission to show you that social media marketing can be fun, rather than frustrating, and that you aren't alone in figuring out this crazy world of social media algorithms. In the first episode, I share what to expect when it comes to the podcast, who Ninety Five Media really is and really how to best implement tools to maximize your presence on social media. My team and I are passionate about social media marketing and management, and we understand how overwhelming it can be at times. During this episode I explain why social media management should be a done for you service, how I founded my company and overcoming challenges to follow my dreams. In this episode we cover:
Connect with us : Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym Instagram: https://www.instagram.com/ninety.five.media/ Website: https://ninetyfivemedia.co/ | |||
| 24 Apr 2024 | 79. Schedule Social Media Content Like a Pro with Later.com | 00:19:21 | |
In this episode, Emma dives into Ninety Five Media’s favorite tools and strategies for scheduling social media content strategically across all platforms. She highlights the significance of scheduling for a successful marketing strategy and gives an in-depth look at why Later.com has become the go-to social planning tool for the Ninety Five Media agency since 2019. If you're still manually posting or struggling to find the right scheduling platform, this episode is packed with insights and recommendations to streamline your process. Listen in as we discuss: • Why content scheduling is key to a successful marketing strategy • Comparing different scheduling tools and why Later.com stands out • The benefits of Later's easy-to-use interface for clients and social media managers • The decision-making process behind switching from Planoly to Later And much, much, more! Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Try Later for yourself! try.later.com/ninetyfivemedia
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| 18 Jul 2022 | 3. Dispelling the myth that you can “do it all” | 00:16:43 | |
If you are in the position where you're on the fence about outsourcing, or you know that you want to but you're struggling to find the right person, this episode is for you! During the episode, I share how to get started with outsourcing your digital marketing. I talk about why you can’t (nor should you) do it all, the different types of personas who need to outsource their tasks and why finding your zone of genius is so important. In this episode we cover:
Connect with us: Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym Instagram: https://www.instagram.com/ninety.five.media/ Website: https://ninetyfivemedia.co | |||
| 10 May 2023 | 35. How To Develop A Great Team By Combining Data With Depth with Shauna Vassell | 00:46:36 | |
As a business owner, or a leader in your circle, are you more consumed by the product you’re working with or the people? Many leaders wrap themselves in the numbers or service, but when they look around they find themselves withholding support and understanding to individual employee situations. Empathy, emotional awareness, and plugging into your team will grow your business health, happiness, and success exponentially. In today’s episode, we are joined by executive and leadership coach, Shauna Vassel. Shauna has made a career of utilizing her background in project management and as a change leader, as she partners with her clients to help them bridge the gap between their self-awareness and performance. By looking at ourselves, we can make a greater impact on a business’ culture, and in so doing can affect their company performance. Listen in as we speak about:
And much, much, more!
Connect with Shauna: Connect with Ninety Five Media: Join us inside our FREE course, Master Your Marketing
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| 16 Dec 2024 | 131. Steal Our Method to Plan Your 2025 Marketing Like A Pro (Social Bite) | 00:10:22 | |
Didn’t quite hit your marketing goals in 2024? Emma has a hunch about why, and some just-in-time advice for how to turn things around next year. In this episode, Emma breaks down the Ninety Five Media Method – the exact, four-part system she and her team use to bring life-changing results to her clients. Tune in to learn the important step most business owners skip when designing their marketing strategies, how strategy drives execution, and why analyzing your data is the key to long-term success. If you’ve been looking for clear, step-by-step guidance to make your 2025 marketing planning feel more approachable, this is your episode! Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
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| 28 Dec 2022 | 19. 10 Lessons I’ve Learned as an Entrepreneur | 00:41:13 | |
Today is our first solo episode of the season and we’re diving into 10 lessons that I have learned in my past two years of full time entrepreneurship. So grab a cup of coffee and let’s dig in! In this episode, we discuss:
Connect with Ninety Five Media: Join us inside Master Your Marketing
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| 10 Jan 2024 | 64. CEO Mixers Aren’t Cutting It Anymore: The Evolution of Networking and Community with Amanda Smith | 00:31:32 | |
In this episode, we are joined by Amanda Smith, the CEO of Dallas Girl Gang. Formally a teacher, Amanda unintentionally founded a global community for women connecting in business, career, and life. Amanda shares the significance of community in her life and as a business model, emphasizing authentic connections. This episode touches on in-person events, 2024 event trends, and securing brand partnerships through research and networking. Amanda shares insights into entrepreneurship and tips for approaching networking events with confidence. Listen in for valuable insights on community building, entrepreneurship, and the evolving landscape of events and brand partnerships.
Listen in as we speak about:
And much, much, more!
Connect with Amanda:
Join Dallas Girl Gang Email List
Connect with Ninety Five Media: Ready to work with a strategic Social Media Marketing team? Apply to work with us here Need Support with Your Podcast? We’ve got you covered Looking for a marketing expert to help you with setting your goals and building a custom strategy? Book a Strategy Intensive with Emma here: strategyintensivecall.co | |||
| 25 Oct 2023 | 53. The Art of Team Building: 5 Strategies to Reduce Turnover, Create Community, and Cultivate An Unforgettable Team Culture (Remotely!) | 00:29:56 | |
In this episode, Emma shares five invaluable lessons on building a successful team, relevant to business owners, freelancers, or anyone looking to expand their workforce. She emphasizes the importance of establishing clear processes before hiring, focusing on the process rather than the person when addressing problems, and offering constructive feedback to enhance team performance. She challenges the conventional "hire slow, fire fast" mantra, advocating for cultivating a culture fit within the team, and encouraging team members to buy into the company's vision. Through these lessons, Emma guides you towards creating a cohesive, motivated, and committed team that not only contributes to business growth but also becomes an integral part of the company's long-term success. Listen in as we speak about:
And much, much, more!
Connect with Ninety Five Media: Join us inside our FREE course, Master Your Marketing Apply to work with us - Podcast Management Apply to work with us - Social Media Management
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| 17 Jan 2024 | 65. 5 Must-Read Books to Kickstart Your Year of Growth | 00:20:54 | |
In this episode, Emma shares her list of must-read books for personal and professional development in 2024. From redefining retirement strategies in "Quit Like a Millionaire" to discovering the power of purpose-driven leadership in "Start with Why," Emma shares titles such as "Glossy," providing a behind-the-scenes look at Glossier's rise and marketing innovations. This episode serves as a comprehensive guide for those seeking inspiration and actionable insights from noteworthy reads.
Listen in as we speak about:
And much, much, more!
Connect with Ninety Five Media: Ready to work with a strategic Social Media Marketing team? Apply to work with us here Need Support with Your Podcast? We’ve got you covered Looking for a marketing expert to help you with setting your goals and building a custom strategy? Book a Strategy Intensive with Emma here: strategyintensivecall.co Books Mentioned: Start with Why: How Great Leaders Inspire Everyone to Take Action Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss's Glossier Come Up For Air: How Teams Can Leverage Systems and Tools to Stop Drowning in Work The Making of a Manager: What to Do When Everyone Looks to You Rich As F*ck: More Money Than You Know What to Do With
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| 03 Jan 2024 | 63. Owning Your 2024 Goals: Using Client Insight and Team Dynamics for Success PLUS How We Are Goal Setting At Ninety Five Media This Year | 00:22:06 | |
In this episode Emma guides you through goal setting for 2024. She emphasizes the importance of reflection, refining service offerings, financial analysis of services, and the critical role of team dynamics in goal-setting. This episode provides a comprehensive roadmap for businesses, offering actionable insights to navigate the complexities of goal-setting, client engagement, service optimization, and team growth.
Listen in as we speak about:
And much, much, more!
Connect with Ninety Five Media: Ready to work with a strategic Social Media Marketing team? Apply to work with us here Need Support with Your Podcast? We’ve got you covered Looking for a marketing expert to help you with setting your goals and building a custom strategy? Book a Strategy Intensive with Emma here: strategyintensivecall.co | |||
| 18 Sep 2024 | 106. HR for Small Businesses: Developing Your Team and Yourself with Kira LaForgia | 00:46:50 | |
In this episode of the Stop Scrolling, Start Scaling podcast, Emma sits down with Kira LaForgia, founder of Paradigm; a company revolutionizing HR for modern small businesses. As entrepreneurs, it can be difficult to know how to approach HR on our small teams. Can we handle the responsibilities ourselves? What does that look like? And when is it time to hire support? With years of experience managing over 500 employees for a multi-million-dollar company, Kira brings invaluable insights on building effective HR practices, leading teams, and balancing the pressures of entrepreneurship to this episode. Plus, she shares her personal journey of navigating corporate burnout and shares actionable advice for how to empower yourself, your people and your workplace culture. Listen in as Emma and Kira discuss:
And so much more!
Connect with Kira: Listen to Kira’s podcast, On the Up and Up Take the Paradigm quiz to Discover your People Leader Archetype See all of the services Paradigm has to offer
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20 | |||
| 23 Oct 2024 | 116. Build a Podcast that Closes Sales for You: How Podcasting Fits into Your Holistic Marketing Strategy | 00:20:07 | |
In this episode, Emma is taking a deep dive into the world of podcasting to uncover the reasons you should include a podcast in your marketing strategy going into 2025. With podcasting gaining massive traction over the last 10 years, now is the time to leverage this branch of your company’s marketing as a lead-nurturing, authority-building, and content-repurposing tool. In this episode, Emma outlines the growth of the podcasting industry, explains the strategic advantages it offers, and shares ideas for how you can incorporate podcasting into your marketing efforts to supercharge sales and brand awareness. Listen in as Emma explores:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20 | |||
| 07 Oct 2024 | 111. How Micro Influencers Can Drive Trust and Sales for Your Brand (Social Bite) | 00:11:03 | |
In this episode of The Social Bite mini-series, Emma explores the often overlooked impact of micro influencers in social media marketing. Contrary to the long-held belief that only big-name influencers drive sales, Emma reveals how smaller influencers with under 20,000 followers can offer more trust and deeper engagement with their audiences, and drive more aligned sales for the brands they work with. She discusses the cost-effectiveness of working with micro influencers and emphasizes the importance of building genuine relationships over transactional interactions. By focusing on micro influencers, brands can achieve a more authentic connection with potential customers and drive better results without a huge budget. Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call | |||
| 21 Oct 2024 | 115. Turn 1 Video into 12 Pieces of Content: Repurpose Like a Pro for Maximum Reach (Social Bite) | 00:12:38 | |
In this episode of The Social Bite mini-series, Emma explains what separates professional social media accounts from struggling ones: repurposing short-form video content. With the growing demand for video, creating unique content for every post can feel overwhelming. Emma explains how repurposing content not only makes your marketing efforts more efficient but also builds a consistent brand message, strengthens your authority as an expert, and frees up time for other business tasks. Tune in to learn actionable tips for reformatting your existing content across platforms and making the most of every idea. Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
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| 14 Oct 2024 | 113. Does Email Marketing Still Matter? (Social Bite) | 00:10:08 | |
In this episode of The Social Bite mini-series, Emma tackles a question she hears often from clients: “Does social media marketing make email marketing irrelevant?” Emma shares why email marketing remains crucial to your business growth, even for social media-driven brands. She explores the unique advantages of email marketing, from the control it offers over your audience to its superior ability to drive fast, direct results. Emma also delves into the specific features of email, like audience segmentation and A/B testing, that allow for a more personalized and strategic approach to audience engagement. You’ll walk away knowing why email marketing should be a cornerstone of your marketing strategy, and how to use it in tandem with your social media posting. Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call | |||
| 18 Jul 2022 | 2. The Ninety Five Media Method | 00:18:38 | |
Whether you are someone who is looking to hire a social media manager, you're a social media manager yourself or maybe you’re interested in DIY-ing it, today's episode is literally pulling back the curtain on exactly how we do what we do as a social media management agency. During this episode, I share why the key to success is developing proper frameworks and processes, my agency’s method when it comes to social media management and examples to help showcase the different approaches we use to help our clients achieve digital marketing success. In this episode we cover:
Connect with us: Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym Instagram: https://www.instagram.com/ninety.five.media/ Website: https://ninetyfivemedia.co/ | |||
| 15 Nov 2023 | 56. DIY vs DFY Social Media Marketing: How To Know When It's Time To Outsource | 00:35:21 | |
In this episode, Emma explores the ongoing debate between DIY and DFY (done-for-you) in the realm of digital marketing. She explores how DIY-ing your marketing at the beginning stages of a business can be cost effective and educational at this stage. However, for businesses looking to scale rapidly or struggling with complex marketing tasks, it is beneficial to explore outsourcing your marketing in the DFY route. Emma discusses the advantages of professional marketing assistance, offering expertise and comprehensive support. This episode provides valuable guidance for entrepreneurs, helping you make informed decisions about your digital marketing strategies, whether you’re just starting or seeking to expand your ventures in the dynamic world of digital marketing. Listen in as we speak about:
And much, much, more!
Connect with Ninety Five Media: Ready to work with a strategic Social Media Marketing team? Apply to work with us here | |||
| 30 Aug 2023 | 49. Future-Proof Your Brand: A Guide to Long-Term Social Media Marketing Success | 00:25:19 | |
In this episode of Stop Scrolling, Start Scaling, Emma emphasizes the importance of thinking long-term when it comes to digital marketing. While many businesses focus on short-term strategies, it is crucial to plan for the next year, two years, or even three years in order to ensure long-term success. In this episode, she discusses the need to set up systems that will support the growth and longevity of your brand and highlights the common mistake of jumping ahead to platforms and content without proper planning. Tune in to learn how to develop a social media marketing strategy for long-term growth. Listen in as we speak about:
And much, much, more!
Connect with Ninety Five Media: Join us inside our FREE course, Master Your Marketing Apply to work with us - Podcast Management Apply to work with us - Social Media Management
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| 02 Oct 2024 | 110. Pt 2: 5 Must-Know Q4 Marketing Strategies - Service Business Edition | 00:16:11 | |
This episode is Part 2 of our series on marketing strategies to help you make the most of Q4, entirely focused on service providers! While Q4 may seem more suited to product brands, service-based businesses have a unique opportunity right now to provide value, stay top-of-mind, and secure long-term clients. In this episode, Emma highlights five key strategies for service providers; from offering value-packed content to transforming services into giftable experiences. Navigate Q4 with confidence and capitalize on the holiday excitement with the time-tested tips in this episode. Listen in as Emma shares:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20 | |||
| 29 Nov 2023 | 58. Unpacking 2023’s Marketing Trends: Video Content, Paid Media, and “Failed” Apps | 00:33:39 | |
In this episode, Emma offers a comprehensive overview of 2023 Marketing trends. Covering three main categories — overarching trends, content shifts, and the dynamics of social media apps — Emma delves into the shifts in consumer behavior, where social media has surpassed search engines as the primary source of information. She also highlights the ongoing impact of TikTok on e-commerce and the importance of video content. Emma explores content-specific shifts, including the preference for authentic iPhone-shot content, the continual evolution of the buyer's journey, and the rising influence of micro-influencers. Whether you’re an entrepreneur, marketer, or business enthusiast, tune into this episode for a comprehensive review of the digital landscape in 2023. Listen in as we speak about:
And much, much, more!
Connect with Ninety Five Media: Ready to work with a strategic Social Media Marketing team? Apply to work with us here | |||
| 18 Dec 2024 | 132. Some of My Favorite Client Results of 2024! | 00:20:51 | |
Yes, ANY niche can see results from strategic social media marketing. In this episode, Emma dives into some of Ninety Five Media’s greatest Client wins of 2024, sharing five inspiring success stories from a variety of industries, some of which you may not expect to do well on social media! From a nonprofit with a 94,300% increase in reach, and a law firm with 1,500% growth in website taps, to a luxury brand seeing a major email subscriber boost, these case studies prove the measurable impact that smart strategy, consistency, and creativity can have on your social media marketing results. If you’ve ever felt stuck or believed your industry was too saturated for social media marketing to be effective, this episode will spark new inspiration and prove what’s possible for your business. Listen in as Emma explains:
And much, much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20 | |||
| 27 Nov 2024 | 126. How to Keep Your Customers Coming Back: Post-Sales Strategies That Work with Kelly Olson | 00:35:37 | |
What if the secret to scaling your business isn’t about finding new customers but unlocking the potential of the ones you already have? In this episode, Emma interviews Kelly Olson, a seasoned expert in customer operations, who shares her proven strategies for retaining customers, reducing churn, and driving long-term growth by focusing on the often-overlooked post-sales journey. Kelly and Emma explore the critical role of onboarding in cultivating strong client relationships, how to proactively collect and act on customer feedback, and how to empower your team to deliver consistent, high-impact customer experiences. This episode is your roadmap to transforming customer relationships into long-term growth! Listen in as Kelly explains:
And much, much more!
Connect with Kelly Olson:
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia
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| 04 Dec 2024 | 128. Your December 2024 Marketing Updates: Instagram’s New Highlights Tab, Reddit Resurgence, TikTok Links + MORE! | 00:19:26 | |
Got some year-end revenue goals to hit? Give your marketing an edge with these just-released social media marketing updates. On this episode, Emma is revealing the biggest platform changes for December 2024 that will shape how your content performs in the coming weeks and months. First, Emma explains where Instagram’s Story Highlights are moving, and what that move means for your profile. She covers how Pinterest is making holiday shopping easier than ever (but there’s a twist!), and the new TikTok feature could be a game-changer for affiliate marketers. And finally, you’ll never guess which slept-on platform is seeing explosive growth right now and bringing in big ROI for Ninety Five Media’s clients. As we head into 2025, understanding and utilizing these updates will be crucial for staying competitive on social. Listen in as Emma explains:
And much, much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20
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| 05 Apr 2023 | 30. Content To Keywords: The Toolbox to Start Understanding SEO and YouTube with Elise Michelle | 00:31:09 | |
Content creation rules the world of marketing. Some companies know how to use it to their advantage, while others are still struggling to reach their goals. Brands are trying to fit square pegs into round holes, attempting to use any piece of content on all social platforms, whether it’s long-form content in short-form spaces or trying to use YouTube in the same fashion as Instagram. The failing isn’t in effort, but in the understanding of the platforms and strategies that marketing teams may be implementing. In today’s episode, we are joined by expert YouTube strategist, and entrepreneur educator, Elise Michelle. With a mission of empowering women to use Youtube to reach the people they want to help, Elise has been guiding women entrepreneurs for over 7 years and has worked in all industries, from ecommerce to coaching and everything in between. From her teachings, her clients learn that by investing just 15 minutes a day in video strategies, they can get more traffic to their websites and make more sales. Listen in as we speak about:
And much, much more!
Connect with Elise: FREE step by step guide for doing YouTube SEO/Keyword Research Connect with Ninety Five Media: Join us inside our FREE course, Master Your Marketing
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| 22 Nov 2023 | 57. Marketing Strategies The Are Converting For Our Clients *Right Now* - with Team 95’s Social Media Department | 00:36:07 | |
In this episode, Emma welcomes Ninety Five Media’s Social Media Team – Paris, Carley, and Hayden – as they discuss successful social media marketing strategies they've recently implemented for our clients. From understanding your audience's preferences and needs to delving into the depths of analytics and harnessing the power of storytelling and relatability, this episode covers crucial aspects of effective social media strategies. In a landscape where competition for online attention is fierce, success isn't a matter of luck but a result of deliberate, well-informed choices. If you’re someone who is looking to grow your brand using the power of social media, tune in to start crafting more tailored, data-driven, and emotionally resonant content that will elevate your presence in the online space. Listen in as we speak about:
And much, much, more!
Connect with Ninety Five Media: Ready to work with a strategic Social Media Marketing team? Apply to work with us here | |||
| 21 Aug 2024 | 99. From Inquiry to Payment: Optimizing Client Onboarding with Dubsado's Taryn Rachelle | 00:39:31 | |
In this episode, Emma sits down with Taryn Rachelle, Community and Partnerships Leader at Dubsado, to discuss how Dubsado's powerful features can elevate your client experience and streamline your business processes. Taryn shares her insights on underutilized features like white labeling links and multi-branding, and how they can create a seamless and professional experience for your clients. She also provides details on how to access Dubsado for free and shares upcoming opportunities to engage with the Dubsado team. Listen in as we discuss:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Connect with Taryn + Dubsado: Try Dubsado for yourself! Use our link to receive 20% your first month or year!
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| 06 Nov 2024 | 120. Your November 2024 Marketing Updates: Better TikTok Collabs, Instagram Carousel Reach, Automated Ads + MORE! | 00:13:26 | |
In this episode, Emma shares the must-know platform updates from across the social media marketing world that are rolling out in November 2024. She explains how to boost your potential reach on Instagram by utilizing their new carousel and Reels feed integration, as well as how to maximize cross-promotion with TikTok’s new multi-account tagging feature. Also on Instagram, new profile cards simplify profile sharing via QR codes, and TikTok is launching new ways to optimize your ROI on holiday campaigns with their Smart+ ad creation and placement tool. Don’t miss Emma’s tips on how to streamline your advertising and engagement this season! Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20
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| 30 Oct 2024 | 118. 1.6 Million Impressions in 30 Days: A Law Firm’s Journey with Ninety Five Media (with less than 5k followers!) | 00:19:03 | |
In this episode, Emma is sharing exactly how Ninety Five Media helped a relatively small account (with fewer than 5,000 followers) reach 1.6 million impressions in just 30 days! Oh, and did we mention that this client was a law firm? If you’ve ever thought that your industry “just doesn’t work” on social media, this episode will change your mind! We’ll show you how to shift your strategy and make social media work for your unique business, no matter the niche. This is a case study that shatters the common belief that certain industries aren’t made for social media. Emma breaks down exactly how her team achieved these results using the Ninety Five Media Method: a combination of strategic organic marketing, highly-targeted paid media, and quarterly content shoots. Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia | |||
| 16 Nov 2022 | 13. Navigating the Customer Journey and Funnels with Rogé Galmish | 00:38:57 | |
Welcome back to The Stop Scrolling, Start Scaling Podcast! Today, we are joined by Rogé Galmish, a funnel expert and the founder of Funelle LLC, a Kajabi-based funnel-building firm. She helps her clients identify the most effective method to niche down, package up their services and convert their audience into paying clients. Rogé was born in Champaign, Illinois, and moved to Germany when she was five. Our guest Rogé began working as a visual merchandiser, where she started her career as a marketing professional. As a result of her work experiences, she realized that marketing was what she was passionate about. She is now on a mission to assist other female entrepreneurs in developing their companies and living on their terms. Today’s episode discusses the basics of a converting funnel, what part the funnel plays in the customer journey, different types of funnels and automation, platform recommendations, and tips to prepare for the holidays and new year. In this episode, we discuss:
Resources mentioned:
Connect with Rogé Galmish:
Connect with Ninety Five Media:
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| 30 Nov 2022 | 15. Using Conversion Copy to Attract Your Dream Clients with Holly Murray | 00:52:51 | |
In today’s episode, we are joined by Holly Murray. Holly is a certified conversion copywriter who helps successful women create elevated high converting copy that truly reflects their brand's heart, mind and mission. As a former counselor and coach, Holly has logged 1000s of hours face to face with women, which means when she writes for you, she brings over a decade of deep dive market research. She approaches copy with a blend of creativity and strategy to help you see the results you desire. Tune in as we dive deep into conversion copywriting, brand messaging, and so much more. In this episode, we discuss:
Resources mentioned: Connect with Holly: Connect with Ninety Five Media: | |||
| 25 Nov 2024 | 125. Stop Blaming the Algorithm, Start Creating More Engaging Content (Social Bite) | 00:05:54 | |
No, the algorithm doesn’t “hate” you! It just favors content that keeps users engaged. But what exactly does “engaging content” look like? Emma breaks down what it takes to win with today’s elusive social media algorithm in this episode, covering the importance of watch time, comments, and shares, as well as the need to analyze data weekly to identify what’s working and what isn’t. If you’re sick of feeling sabotaged, tune in for tips on working with the algorithm to build content it will love! Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
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| 29 May 2024 | 84. The Leap to $1 Million: Building a Sustainable Agency With Profit In Mind with Melissa Lohrer | 00:48:32 | |
In this episode, Emma is joined by Melissa Lohrer, founder of Waverly Ave Consulting to dive deep into the intricacies of aligning business roles with revenue-driving activities for optimal efficiency and growth. The two discuss the importance of reverse engineering business goals, refining client interactions, and transitioning to more lucrative engagements. If you’ve been looking for new ways to elevate your business to new heights of profitability and sustainability as an agency owner, this one's for you! Listen in as we speak about:
And much, much more! Connect with Melissa: Are you an agency owner looking for guidance on growth? Explore Agency Office Hours with Melissa Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call | |||
| 14 Dec 2022 | 17. How to Push Past Your Upper Limits with Abigail Holland | 00:51:48 | |
In today’s episode, we are joined by Abigail Holland. Abigail is a business and life coach who is obsessed with the idea that business and marketing should be easy and breezy. Over the last few years, she's worked with entrepreneurs from every niche to teach them how to build a business that lights them up regardless of what the rules are. She helps her clients stop people pleasing and overthinking, release shame, and show up as the most authentic versions of themselves both online and offline.
Tune in as we dive in to all things sales processes, upper limits, and doing business your way.
In this episode, we discuss:
Resources mentioned:
Connect with Abigail:
Connect with Ninety Five Media: | |||
| 12 Jun 2024 | 86. Your June 2024 Marketing Updates: IG Starts Pushing Shares, TikTok’s New Interface, YouTube’s AI Features + MORE! | 00:18:34 | |
In this episode, Emma shares the latest June 2024 marketing updates that every marketer and business owner should know. From new tools on TikTok to Instagram's evolving metrics and YouTube's AI innovations, staying ahead of the curve is vital. Emma delivers in-depth insights into how these changes impact your marketing strategies and actionable advice on leveraging them for your brand's growth. Whether you're a DIY marketer or managing a team, this episode is packed with valuable information you can start using today. Listen in as we speak about:
And much, much more! Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
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| 04 Nov 2024 | 119. AI and Automations in Social Media: The Pros and Cons (Social Bite) | 00:09:13 | |
In this episode of the Social Bite miniseries, Emma explores the role of automation in social media and whether it’s truly beneficial for your business. With the rise of AI and new automation features across all social media platforms, automation has become a vital tool for scaling - but overusing it can leave you sounding impersonal to your followers. How can you take advantage of the potential time savings while maintaining your authenticity? Emma breaks down the pros and cons of automating social media interactions, and gives tips on how to keep it personal while using tools to enhance efficiency. She also shares one of her favorite automation tools, ManyChat, and how it can be used to nurture your audience in real-time without losing the human touch. Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Check out ManyChat if you’re interested in automating your DM responses! | |||
| 24 Jan 2024 | 66. Is Your Social Media Marketing Really Working? Understanding Metrics, Strategies, and Seeing an ROI | 00:18:53 | |
In this episode, Emma navigates the intricacies of social media marketing ROI. She emphasizes personalized goal-setting, introducing metrics like Reach and Engagement. This episode challenges the expectation of instant results, urging patience in the organic media process. Emma shares how to troubleshoot strategies, advocating for a data-driven approach and transparent communication within teams. Overall, her insights offer a concise roadmap for businesses aiming to measure and enhance their social media impact.
Listen in as we speak about:
And much, much, more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call | |||
| 11 Dec 2024 | 130. 4 Things I’ve Learned After 4 Years of Full-Time Entrepreneurship | 00:26:25 | |
What does it really take to leave your “dream job” and go all-in on your own business? In this candid episode, Emma pulls back the curtain on her journey from starting Ninety Five Media in her college dorm room to celebrating four years of full-time entrepreneurship. Reflecting on her fears, achievements, and lessons learned, Emma offers an honest look at the “how” of building a business from the ground up. She describes how taking that leap taught her the value of trusting her instincts and why betting on yourself is one of the most empowering choices any entrepreneur can make. Whether you’ve been in business for years or you’re dreaming of taking your side hustle full-time, this episode has nuggets of wisdom for you! Listen in as Emma explains:
And much, much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia
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| 21 Dec 2022 | 18. Elevating Your Client Experience with Stephanie Inghram | 00:45:54 | |
In today’s episode, we are joined by Stephanie Inghram. Stephanie is the owner of SAI Virtual Solutions, a Certified Dubsado Specialist, and Client Experience Expert. Prior to becoming a Dubsado specialist, she was an award winning senior certified wedding planner and International Director of The Bridal Society running a six figure firm solo. She took the frustrations of doing everything herself and manually from the wedding world and built the business she has today with a mission to help a variety of industries add next level automation and client experience to their business so that they can book more, make more, and work less. Tune in as we dive in to all things Dubsado, client experience, and workflows.
In this episode, we discuss:
Resources mentioned: Connect with Stephanie: Connect with Ninety Five Media: Join us inside Master Your Marketing
Sign up for Dubsado today and receive 20% off your first month or year! (affiliate link) | |||
| 20 Nov 2024 | 124. The Biggest 2024 Social Media Trends That Will Shape Your 2025 Strategy | 00:34:06 | |
2024 was a year of BIG changes in the social media marketing world. In this end-of-year recap episode, Emma compiles a list of the platform updates and industry changes that will have the biggest impact on your 2025 marketing strategy. From the rise of social media as the go-to search engine, to the impact of nano-influencers, Emma breaks down the data-backed trends you need to know to plan effective campaigns in the coming year. Learn why brands are increasingly treating social media as an extension of customer service, why user-generated content is king, and how AI is reshaping customer experience across platforms. Tune in to get ahead of the curve and keep your brand thriving in the year ahead! Listen in as Emma explains:
And much, much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20 | |||
| 26 Jun 2024 | 88. 4 Game-Changing Books to Boost Your Personal and Professional Growth | 00:24:26 | |
In this episode, Emma shares her top book recommendations for personal and professional growth, emphasizing the importance of mindset and leadership in achieving success. As someone who constantly reads and is always seeking out new forms of self-improvement, Emma has curated a list of books that have made a significant impact on not only her, but Ninety Five Media as a whole! Dive into this discussion to discover valuable insights and actionable takeaways from these must-reads. Listen in as we speak about:
And much, much more! Interested in Reading the Books in Today’s Episode? Grab them here: The Psychology of Winning by Dr Denis Waitley 10x Is Easier Than 2x by Dan Sullivan with Benjamin Hardy
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
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| 09 Oct 2024 | 112. Your October 2024 Marketing Updates: New TikTok AI, Meta Holiday Ads, Instagram DM Tools + MORE! | 00:16:35 | |
In this episode, Emma is bringing you the need-to-know social media platform developments for October 2024. Listen in as she explains a new TikTok AI feature that makes it easier to produce videos at scale, Meta’s new ad features that will help brands like yours attract seasonal shoppers, and how Instagram is urging businesses to prioritize private conversations for better customer interaction. As we enter Q4 and the holiday season, these updates will help you stay ahead of the curve, enhance your year-end marketing strategies, and create a solid foundation for growth. You don’t want to miss this! Listen in as Emma speaks about:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia
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| 10 Aug 2022 | 6. Vanity vs Conversion Metrics on Instagram | 00:20:57 | |
In today’s episode, I’m discussing the difference between vanity metrics versus conversion metrics and which ones you should be focusing on. This is an incredibly important point that many business owners and marketers don’t talk about enough. You’ll learn why the numbers you’re focused on Instagram (followers and likes) don’t equate to the number of sales you can make. Then we’ll cover the differences between vanity metrics and conversion metrics so that you can better understand their different levels of importance. Finally, we take a look at driving conversion metrics and why certain conversion metrics (like your DM conversations) are so important. If you feel like you’re constantly running into a wall on Instagram, feeling frustrated with the numbers you aren’t seeing, then this episode is for you. Tune in and take notes as you prepare to shift your mindset around your content and analytics. Time stamps:
Connect with us: Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym Instagram: https://www.instagram.com/ninety.five.media/ Website: https://ninetyfivemedia.co | |||
| 21 Jun 2023 | 39. Pairing Marketing Principles with Proper Branding, with Lauren Felter | 00:30:26 | |
No matter how compelling your content may be, your marketing strategy will not succeed if you don’t have a strong brand to tie it all together for your audience. Although often treated as an after-thought, branding is the key aspect to everything that you put out with your content. Without it, your audience won’t know who you are, what you do, and why they should pay attention. In today’s episode, we are joined by founder of Felter Unfiltered, Lauren Felter. Lauren prides herself on a no shame, no shade approach to her web design, branding and design education. By democratizing this education, Lauren puts the power of branding into the hands of companies at any level. Listen in as we speak about:
And much, much, more!
Connect with Lauren: Connect with Ninety Five Media: Join us inside our FREE course, Master Your Marketing
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| 09 Aug 2023 | 46. Unleashing the Power of Influencer Marketing: Strategies to Maximize Impact and Sales | 00:25:42 | |
In this episode, we dive deep into the topic of influencer marketing and how it can impact your business. With the ever-changing landscape of influencers and content consumption, it's important for brands to adapt and collaborate with influencers who are aware of these shifts. We discuss the importance of staying up-to-date and working with influencers who are aligned with your brand's goals. If you're interested in leveraging influencer marketing for increased sales, this episode is a must-listen. Listen in as we speak about:
And much, much, more!
Connect with Ninety Five Media: Join us inside our FREE course, Master Your Marketing Apply to work with us - Podcast Management Apply to work with us - Social Media Management
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| 10 Jul 2024 | 90. Your July 2024 Marketing Updates: TikTok Launches ‘Whee’, YouTube Integrates QR Codes, and Pinterest’s AI Ad Tool | 00:21:11 | |
In this episode, Emma discusses the top marketing updates you need to know for July 2024, covering major changes across popular platforms like Instagram, YouTube, Pinterest, and TikTok. Staying updated with these shifts is crucial for tapping into new features and seeing better results. Emma breaks down each update and its impact, providing valuable insights for creators, brands, and marketers. Listen in as we speak about:
And much, much more! Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
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| 07 Dec 2022 | 16. How to Optimize Your Website for SEO with Kim Fischer | 00:36:27 | |
In today’s episode, we are joined by Kim Fischer. Kim is the CEO/Founder of 13 Emeralds Marketing. They help businesses gain new leads in their sleep by optimizing their website and content for SEO. SEO is so much more than coding and keywords, so the team at 13 Emeralds Marketing works to help you build quality traffic, authority, and a resource bank for your audience. Tune in as we dive into all things SEO including the difference between SEO and content marketing, how to get started with SEO, and so much more.
In this episode, we discuss:
Resources mentioned: Connect with Kim: Connect with Ninety Five Media: | |||
| 28 Aug 2024 | 100. Celebrating ONE HUNDRED Episodes! The Strategies That Helped Us Succeed & So Much More | 00:27:57 | |
In this milestone 100th episode of the Stop Scrolling, Start Scaling podcast, Emma celebrates the journey of reaching 100 episodes and reflects on the pivotal lessons learned along the way. From content strategy to production processes, Emma dives into the key elements that have contributed to the podcast's success and offers valuable insights for aspiring podcasters and content creators. Tune in for actionable tips and behind-the-scenes revelations that could help shape your own podcasting journey. Listen in as we speak about:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
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| 23 Sep 2024 | 107. Social Bite: Simplify Your Instagram Bio for Maximum Conversions | 00:10:34 | |
In this episode of The Social Bite mini-series, Emma reveals the most crucial, but often overlooked, element of your Instagram bio: the link. She explains how simplifying your bio by limiting the number of links you include can significantly enhance user experience and boost conversions. Emma provides actionable advice on how to audit and optimize your Instagram bio, helping you effectively guide your audience where you most want them to go, and convert those viewers into clients or customers. Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
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| 27 Dec 2023 | 62. Step-by-Step Guide to Planning Your 2024 Marketing Strategy & Future-Proofing Your Business | 00:19:48 | |
In this episode, Emma guides you through the crucial steps of crafting a successful 2024 marketing strategy. Aligning your goals with an evolving marketing strategy is important as you enter any new phase of business, especially a new calendar year. Emma shares the importance of goal-setting as the foundation of your marketing strategy and speaks to the intricacies of creating tailored approaches for each platform. Listen in as Emma offers a detailed blueprint for you to follow and navigate the dynamic landscape of digital marketing in the coming year.
Listen in as we speak about:
And much, much, more!
Connect with Ninety Five Media: Ready to work with a strategic Social Media Marketing team? Apply to work with us here Need Support with Your Podcast? We’ve got you covered Looking for a marketing expert to help you with setting your goals and building a custom strategy? Book a Strategy Intensive with Emma here: strategyintensivecall.co | |||
| 27 Mar 2024 | 75. So You’ve Made the Perfect Hire…Now What? Learn Strategic Delegation + Optimized Systems with Selina Johnson | 00:32:24 | |
With businesses striving to scale and innovate, having a well-functioning team is often the key to success. But what are the secrets to building such teams? How can entrepreneurs navigate the complexities of team building and ensure that their efforts lead to tangible results? In this episode, Selena Johnson, a seasoned team operations strategist and speaker, shares her invaluable insights into team building and productivity. With over 20 years of operations expertise, Selena has collaborated with industry powerhouses and empowered CEOs to cultivate teams that thrive without constant micromanagement. Listen in as we speak about:
And much, much, more!
Connect with Selina:
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call | |||
| 26 Apr 2023 | 33. Building an Audience, a Company, and a Brand on Instagram with Kara Cecala & Lily Kramlich-Taylor | 00:33:14 | |
The rise of social media has facilitated a level of global connection that was once impossible. Platforms such as Instagram and TikTok have enabled individuals to discover online communities filled with others who share their interests and values. With such vibrant online communities, it is only logical for marketing strategies to shift towards the digital sphere and tap into the power of these platforms. In today’s episode, we are joined by the co-founders of popular online Dallas community Dallasites101 and their own media company 101Media, Kara Cecala and LilyKramlich-Taylor. After a nation-wide shutdown of live events in 2020 forced Kara and Lily to pivot deeper into content creation, they found ways to leverage online communities and Instagram to create quicker, better, and more impactful ways to market and build community in the digital sphere. Listen in as we speak about:
And much, much, more! Connect with Kara & Lily: Connect with Ninety Five Media: Join us inside our FREE course, Master Your Marketing
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| 22 Mar 2023 | 28. Your Podcast Is Part Of Your Brand: A Framework to Starting and Maintaining Your Podcast | 00:30:48 | |
In the past decade, podcasts have completely changed the world of content creation. Your favorite actor has a podcast, your favorite company has a podcast, even your marketing team has a podcast. But not all podcasts are created equal. Despite creating amazing content, many brands struggle to exceed their podcasts goals. Failure to gain an audience can result in burnout and even ending the show that you worked so hard to build. In today’s episode, Emma rides solo as she discusses her own podcast journey, and delves deeper into why some podcasts flourish, while others flop. Listen in as we speak about:
And much, much, more!
Connect with Ninety Five Media: Join us inside our FREE course, Master Your Marketing
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| 14 Jun 2023 | 38. How AI Will Impact Digital Marketing + Why It Will Never Replace YOU | 00:18:04 | |
Like it or not, the future will be filled with AI. It’s a subject full of speculation, and that provokes all different kinds of opinions and reactions from the public, and industries impacted by the growing prevalence of AI. Digital Marketing will surely be impacted by AI’s growth and integration into society at large. While some of you may have fear surrounding the topic of AI, today we’re diving into how AI can actually make our lives easier as marketers. Emma shares her perspective on this ever evolving topic, with full acknowledgement that there may well be future episodes returning to the subject as it continues to evolve. Listen in as we speak about:
And much, much, more!
Connect with Ninety Five Media: Join us inside our FREE course, Master Your Marketing
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| 10 Apr 2024 | 77. Your April 2024 Marketing Updates: LinkedIn's Video Feed, Instagram's Carousel Change, TikTok's Shopping, and MORE! | 00:19:35 | |
In this episode, Emma shares April 2024 updates in the digital marketing space. LinkedIn surprises with a new dedicated video feed, Instagram experiments with broader carousel posts, and TikTok advances its e-commerce with auto-populated product catalogs in carousel videos. Finally, Instagram extends Reel lengths, catering to the trend of long-form content. Emma shares her enthusiasm for adapting to these changes for effective marketing strategies. Tune in to hear more! Listen in as we speak about:
And much, much, more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call | |||
| 20 Dec 2023 | 61. Unique Ways to Monetize Your Podcast in 2024 with Team 95’s Podcast Department | 00:30:29 | |
Podcasts have become a powerful platform for creators to share their thoughts, insights, and stories with a global audience. Beyond the joy of creating content, the viable avenue of monetization is a huge attraction for podcasters across the board. In this episode, Emma welcomes Veronika and Kassi who make up Team 95’s Podcast department. Veronika and Kassi share unique and effective methods to monetize your podcast in 2024! Listen in as we speak about:
And much, much, more!
Connect with Ninety Five Media: Ready to work with a strategic Social Media Marketing team? Apply to work with us here | |||
| 17 Jul 2024 | 91. How Our Client 3x Her Business with Social Media Marketing | 00:21:48 | |
In this episode, Emma shares a remarkable case study of one of our clients here at Ninety Five Media and recounts their extraordinary growth over three years of partnership. Highlighting the importance of strategic social media marketing and the benefits of outsourcing, Emma provides a deep dive into how a holistic approach through platforms like Instagram, Facebook, and LinkedIn can transform businesses. Whether you're a founder, entrepreneur, or social media manager, this episode offers invaluable insights into achieving your business goals. Listen in as we speak about:
And much, much more! Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
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| 13 Mar 2024 | 73. Going Viral on TikTok: Lessons From Reviving a Dormant Account to 2.3 Million Monthly Views | 00:27:58 | |
In this episode, Emma presents a case study on a Ninety Five Media client’s TikTok account. Through deep analysis and strategic implementation, Ninety Five Media breathed new life into a dormant TikTok profile, leveraging market white space, audience insights, and consistent content creation. By adapting content to align with audience interests beyond the client's industry, engagement surged, propelling monthly views from 60,000 to a staggering 2.3 million within just three months. Emma emphasizes 3 key lessons in this episode - tune in to find out what they are. Listen in as we speak about:
And much, much, more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call | |||
| 08 Jan 2025 | 138. January 2025 Marketing Updates: Instagram Trial Reels, Threads Resurgence, and Scheduled DMs | 00:13:58 | |
It’s a new year and a new month, and that means fresh marketing updates you need to know to stay ahead in 2025. In this episode, Emma dives into the latest features and trends across Instagram, Meta, and Threads. She outlines Instagram’s new “Trial Reels” feature that could change the way you create and approve content, the reason you should be paying attention to Threads (if you aren’t already), updates to Meta’s performance metrics, and lots more. These updates are crucial whether you’re a creator, a marketer, or a business owner. Tune in to learn what’s changing, why it matters, and how you can leverage these tools to drive growth in Q1 and beyond. Listen in as Amanda explains:
And much, much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20 | |||
| 12 Aug 2024 | 96. Social Bite: Core Beliefs That Become Team Culture | 00:09:36 | |
In this episode of The Social Bite, Emma explores the intriguing concept of "transferring the belief" and its significance in both team dynamics and customer relationships. She delves into how creating a solid identity based on core values can attract the right people and repel the wrong ones. Drawing on her own experiences and insights from various sources, Emma offers practical advice on how to instill this belief within your team and customers. Listen in as we speak about:
And much, much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
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| 23 Nov 2022 | 14. Navigating Video Content in 2023 with Megan Taber | 00:42:34 | |
In today’s episode, we are joined by Megan Taber, founder of MET Media. They are a social media management company that specializes in video content. In late 2020, Megan graduated with an acting degree while the entertainment industry was at a standstill. Megan always had a knack for social media, so she decided to take a leap of faith and start offering social media management services to businesses in desperate need during the pandemic. Today, her 15 years of experience in the entertainment industry, combined with her marketing expertise serve as a unique background in the creative and video marketing that she and her team offer her clients around the globe. In this episode, we discuss:
Resources mentioned:
Connect with Megan: Have We Met Podcast
Connect with Ninety Five Media: | |||
| 02 Sep 2024 | 101. Social Bite: Is Your Brand Ready for a Podcast? | 00:10:43 | |
In this episode of Stop Scrolling Start Scaling's mini-series The Social Bite, Emma delves into a common question: should you be podcasting? Drawing from her personal experiences and insights, Emma outlines what it takes to be a successful podcaster. If you've been told you talk too much or love to chat, podcasting might just be your calling. Emma also addresses the benefits of podcasting, from improving sales skills to enhancing leadership qualities, and even offers a list of essential questions to ask yourself before diving into the podcasting world. Listen in as we talk about:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
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| 15 May 2024 | 82. Leveraging LinkedIn: Effective Strategies for Boosting Your Lead Generation with Molly Godfrey | 00:37:32 | |
In this episode Emma and Molly Godfrey, founder of Build Impact Convert, dive deep into the art of using LinkedIn as a leading marketing tool for lead generation. As digital landscapes evolve, the strategy behind content creation and personal connections on LinkedIn has never been more important. From the effectiveness of LinkedIn's free vs. Premium accounts to strategic content planning, they cover all the bases needed for boosting visibility and engaging potential clients effectively. Listen in as we explore:
And much, much, more!
Connect with Molly: Build Impact Convert On-Demand Workshops
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call | |||
| 12 Apr 2023 | 31. Approaching Canva Strategically, Technically, And Realistically with Brenda Cadman | 00:32:42 | |
For the modern business world, branding is critical. Every aspect of your website and content can impact whether a potential client stays or goes. It's essential to have an inviting design that looks professional and aligns with your brand's identity. However, you don't have to wait until you have the budget for a full-time graphic designer. In this podcast episode, we'll explore how entrepreneurs can use Canva to create compelling designs and enhance their branding without breaking the bank. In today’s episode, we are joined by business owner and educator, as well as one of fewer than 50 verified Canva experts in the world, Brenda Cadman. Through her courses, Brenda has helped thousands of small business owners, with a particular passion for aiding them in organizing their cluttered Canva accounts. Her goal is to establish an efficient system that allows users to devote more time to their passions and less time navigating Canva's interface. Listen in as we speak about:
And much, much, more!
Connect with Brenda: Connect with Ninety Five Media: | |||
| 28 Feb 2024 | 71. Ninety Five Media’s Guide to ClickUp: How We Use It, Maximizing Content Planning, and Future Planning for Business Success | 00:32:01 | |
In this episode, Emma provides a comprehensive overview of how Ninety Five Media maximizes the project management platform, ClickUp. Emma shares the multifaceted applications of ClickUp within the Agency's internal operations, ranging from content calendar management to streamlined intake processes. With a keen focus on operational efficiency and strategic leadership, Emma showcases ClickUp's transformative impact on Ninety Five Media’s workflow dynamics, touching on its pivotal role in fostering collaboration, enhancing productivity, and driving sustained growth. Listen in as we speak about:
And much, much, more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Try out ClickUp for yourself with their Free Forever plan! https://clickup.com?fp_ref=emma72 | |||
| 09 Sep 2024 | 103. Social Bite: I Was Rejected… Now What? | 00:09:56 | |
In this episode of our "Social Bite" miniseries, Emma explores an aspect of business that most of us hate to talk about, but all of us experience on our entrepreneurial journeys: rejection. Emma discusses why rejection is an inevitable part of business ownership, and the critical role it plays in your long-term success. She explores the concept that "disruption follows intention," and explains how embracing rejection can lead to powerful growth and resilience. Tune in to learn how to shift your perspective on rejection, turning it from a setback into a setup for greater opportunities ahead. Listen in as we talk about:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call | |||
| 19 Apr 2023 | 32. The Guest Effect: How & Why Guesting on Other Podcasts Will Grow Your Show | 00:28:59 | |
For podcast hosts, the day-to-day production of creating your amazing show can lead to burn out, recycled ideas, and can take the fun out of content creation. To make matters worse, if your audience is stagnant and you’re not seeing the benefits you had anticipated, you may be tempted to abandon your podcast altogether. Our favorite underrated remedy for podcast burnout, creative blocks, and even audience growth is actually jumping outside of your show and stepping into another role; in other words, switching your podcast host hat out for a podcast guest one! In today’s episode, Emma is riding solo to highlight how being a podcast guest can help you grow your own audience, make new connections, and spark genius ideas. Listen in as we speak about:
And much, much, more!
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| 13 Nov 2024 | 122. Stay Close to the Money: How to Focus on Revenue Generating Work with Frenchie Ferenczi | 00:26:59 | |
In this episode, Emma sits down with Frenchie Ferenczi, a business consultant helping entrepreneurs cut through the clutter, take consistent action, and grow their reach and revenue. Emma and Frenchie discuss practical ways to identify bottlenecks in your workflow and do the hard work of prioritizing tasks that actually move the revenue needle. Frenchie shares her unique approach to delegation, including how to recognize which tasks are ready to hand off, and explains why having a clear outcome in mind before outsourcing is crucial. Get ready to learn how to reduce overwhelm and build a sustainable business model in this masterclass on smart scaling! Listen in as Emma and Frenchie discuss:
And much, much more!
Connect with Frenchie Ferenczi: Get Frenchie’s free weekly accountability check-ins
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia | |||
| 23 Aug 2023 | 48. AI Is Taking Our Jobs?! …But Not Like You Think with Hera Zee | 00:43:51 | |
In this episode of the Stop Scrolling, Start Scaling Podcast, Emma welcomes guest Hera Zee to the show. Hera is a sales and marketing strategist for online entrepreneurs who want to structure their business for profit, sustainability + growth; minus the hype + fluff we've ALL seen on social media + grown tired of! Emma and Hera dive into the topic of AI, discussing its presence in everyday life, its value as it continues to develop, and how exactly it can help any business owner serve their customers better. Hera shares her expert point of view on whether AI will replace human jobs, or if she feels it is a tool to enhance human intelligence. Tune in to learn more about AI, how it can support you as a business owner, and new capabilities it offers that you may not yet be aware of. Listen in as we speak about:
And much, much, more!
Connect with Hera: Join Hera’s AI Advantage Course - https://ninetyfivemedia.krtra.com/t/1DqV0rFGghlF + save $50 with our exclusive code! CODE: Ai50 Connect with Ninety Five Media: Join us inside our FREE course, Master Your Marketing Apply to work with us - Podcast Management Apply to work with us - Social Media Management
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| 31 Jan 2024 | 67. Organic vs Paid Media: What They Are, Where to Start, and What You Need at Each Stage of Business | 00:20:29 | |
In this episode, Emma explores the ongoing debate between organic and paid media in today's digital marketing landscape. Advocating for the foundational strength of organic marketing, Emma touches on its authenticity and brand reflection. She shares crucial warnings for those considering paid ads, highlighting the perpetual commitment and the need for incremental budget increases to sustain favorable analytics. With a strategic approach delineating phases for success in both organic and paid media, Emma encourages you to consider which avenue you want to take for optimal results in 2024 and beyond.
Listen in as we speak about:
And much, much, more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
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| 01 May 2024 | 80. From Zero to Viral: How I Would Set Up A New Instagram Account for Success | 00:25:46 | |
In this episode, Emma breaks down the essential phases of starting a new Instagram account from scratch. Focusing on goal setting, financial planning, content planning, and making necessary adjustments, Emma provides comprehensive strategies to effectively launch and grow your Instagram presence, from the very beginning. Whether you're a brand looking to expand your reach or an individual aiming for growth, these insights are key to jumpstarting your success. Listen in as we explore: - Setting clear and realistic goals for your new Instagram account - Planning your budget with potential financial investments for social media success - Developing a content strategy that suits your brand identity and audience needs - The importance of regularly reviewing your strategy and adapting based on analytics And much, much, more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Try Later for yourself! try.later.com/ninetyfivemedia
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| 26 Dec 2024 | 134. Mapping Your 2025 Marketing Goals: A Step-by-Step Guide | 00:22:22 | |
Now is the time to establish a clear direction for your 2025 marketing. Step one? Setting goals that actually drive results. In this episode, Emma takes you through a step-by-step process for goal setting, drawing from the proven strategies Ninety Five Media uses every day. She underscores the critical importance of reflecting on your 2024 performance and reveals which key metrics you need to look at to identify your next moves. She reveals how to align your marketing with your business objectives, and highlights the importance of flexibility and adapting to industry trends to stay ahead of the competition. Think of this episode as your comprehensive guide to planning and executing successful marketing strategies in the coming year! Listen in as Emma explains:
And much, much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia | |||
| 05 Jun 2024 | 85. From Conversation to Conversion: Maximizing Instagram DMs for Business Growth and Sales | 00:26:28 | |
In this episode, Emma discusses the dynamic potential of leveraging your Instagram DM's for generating leads and driving sales. Social media content alone isn't enough without engagement and authentic interactions. Highlighting real-life examples from Ninety Five Media clients who have made many sales in their DMs, Emma delves into actionable strategies, key tips, and insights on utilizing your Instagram DM's effectively. Whether you're an entrepreneur, social media manager, or marketer, this episode offers invaluable advice for transforming DM's into a powerful sales tool. Listen in as we speak about:
And much, much more! Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
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| 11 Jan 2023 | 21. Maximize Your Paid Ad Conversions with Jordan Rothwell Perry | 00:47:10 | |
In today’s episode, we are joined by Jordan Rothwell Perry. Jordan is a marketing expert and the founder of LAUNCH by JR, a paid advertising agency focused on lead generation through list building, resulting in more leads and increased sales.
She thrives while helping women scale their businesses through taking paid digital off of their plate. She founded her company in 2020, but has been in marketing for over a decade, working for Chick-fil-A, one of Johns Hopkins Medicine's Children's hospitals, and a national nonprofit with over 1.7 million combined followers on all of their platforms.
Tune in as we dive into all things paid ads including how to prep your account for running ads, what retargeting is and how you can use it, and so much more.
In this episode, we discuss:
Resources mentioned:
Connect with Jordan: 3 Ways to Know You're Ready for Ads
Connect with Ninety Five Media: Join us inside Master Your Marketing
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| 14 Feb 2024 | 69. The Podcast Guest Blueprint: Your Key to Mastering the Perfect Pitch with Christina Lenkowski | 00:36:58 | |
In this episode, Emma welcomes Christina Lenkowski, founder of Publicity by Christina. This episode dives into the world of podcast pitching, sharing valuable tips for entrepreneurs looking to expand their reach through podcast appearances. Christina recounts her journey in the PR and marketing world, emphasizing the importance of aligning podcast appearances with business goals. The conversation covers the power of podcasting in building trust, the significance of being authentic, and practical advice on crafting effective pitches with compelling topics. Christina debunks common misconceptions, stresses the value of smaller niche shows, and encourages listeners to overcome mindset challenges associated with rejection and imposter syndrome, highlighting the potential business benefits of strategic podcast guesting. Listen in as we speak about:
And much, much, more!
Connect with Christina:
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call | |||
| 25 Sep 2024 | 108. Pt 1: 5 Must-Do Q4 Marketing Strategies - Product Business Edition | 00:19:17 | |
In this episode, we kick off a 2-part series on marketing strategies for the most crucial sales season of the year: Q4. Emma walks you through five key marketing strategies to get your product brand in front of new audiences this year; including leveraging social media promotions and using user-generated content to showcase your product in real-life scenarios. Whether you're looking to hit year-end financial goals or set yourself apart from competitors, this episode has takeaways for you. Be sure to tune in next week for part two, focusing on service-based businesses! Listen in as Emma shares:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia
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| 28 Jun 2023 | 40. Handling Negative Feedback + Turning It Into A Positive | 00:20:33 | |
If you run a business and engage with your customers on social media, you will inevitably run into negative feedback. What do you do when you get negative comments? Whether the customer is politely stating discontent or making rude and nasty comments, it’s incumbent on you as the representative of your company to address them. If you don't, there could be consequences. But instead of dreading negative comments, try to see them as an opportunity to serve your customers better! Join Emma as she shares her 6-step process for handling negative criticism in the online space. Listen in as we speak about:
And much, much, more!
Connect with Ninety Five Media: Join us inside our FREE course, Master Your Marketing
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| 12 Jul 2023 | 42. Why Blogging Is More Important Than Ever with Elizabeth Ruth | 00:40:29 | |
In this episode, Elizabeth Ruth, the owner and head writer of ER Marketing Services, joins Emma to discuss the importance of blogging in today's marketing landscape. Despite some businesses feeling that blogging is outdated, Elizabeth and Emma agree that it is still a valuable tool for increasing online brand presence and driving new revenue. They highlight the benefits of blogging, emphasizing its ability to provide valuable content, establish thought leadership, and improve SEO. Tune in to learn more about the power of blogging in today's digital age. Listen in as we speak about:
And much, much, more!
Connect with Elizabeth Ruth:
Connect with Ninety Five Media: | |||
| 11 Sep 2024 | 104. Your September 2024 Marketing Updates: TikTok Group Chats, Instagram Image Sizes, New Meta Ads + MORE! | 00:21:25 | |
On today’s episode, Emma is bringing you the latest can’t-miss developments from across the social media marketing world. She’ll explain how to leverage Instagram’s new, expanded carousel posts, and share her thoughts about TikTok’s new cover thumbnails and group chat feature. Emma also dives into how to use Meta’s innovative ad updates to boost your business’s visibility. As always, she breaks down how these changes can impact your business and provides actionable tips to stay ahead of the curve. Plus, a bonus Instagram profile update that you need to know about! Tune in to ensure your marketing strategies are on point this month. Listen in as we speak about:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia
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| 18 Jan 2023 | 22. Elevate Your Brand’s Legal with Mairin Van Shura | 00:44:57 | |
In today’s episode, we are joined by Mairin Van Shura. After an unfulfilling decade practicing law and experiencing worsening chronic health conditions as a result, Mairin Van Shura left the corporate rat race in pursuit of a more rewarding, free, purposeful life. She sold her house and 99% of her belongings and moved abroad. Mairin started her business, Solivagant Legal, to help other entrepreneurs easily protect their businesses without the high cost and hassle of hiring a lawyer via DIY contracts templates and other legal resources for their businesses. Tune in as we dive into all things legal including contracts, trademarks, and so much more. In this episode, we discuss:
Resources mentioned: Connect with Mairin: Connect with Ninety Five Media: | |||
| 03 May 2023 | 34. Building Your Brand, One Instagram Reel and DM at a Time with Mandy Emerson | 00:33:26 | |
Content-based marketing has become a wonderful tool for consumers and entrepreneurs alike. Consumers benefit from a more streamlined idea of how to get what they want, entrepreneurs are able to build a connection and display authenticity to their target market, and it can be a real joy to watch companies experiment with what works and what doesn’t. But content that is enjoyable for a viewer yet doesn’t compel them to buy can be a real detriment to a business & their marketing strategy. In today’s episode, we are joined by content creator, social media strategist, founder of The Fierce Social Society, and podcast host Mandy Emerson. After joining the ranks of unemployed professionals in 2020, Mandy took a leap of faith and pursued her dream of earning a full income by using social media. She has since hosted Reel workshops, spoken at conferences & virtual summits, had multiple viral reels, sold 6 figures her first year in business & officially launched the Fierce Social Society Membership with over 185 members since opening in January 2022. Listen in as we speak about:
And much, much more!
Connect with Mandy: The Fierce Social Society Freebies & Current Offers Connect with Ninety Five Media: Join us inside our FREE course, Master Your Marketing
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| 06 Jan 2025 | 137. The Books That Changed My Year (Social Bite) | 00:10:16 | |
Are you looking to invest in your leadership skills in 2025? You’re in the right place. In this episode, Emma is revealing the top four business books that were instrumental in transforming her team and leadership approach in 2024. These handpicked books focus on management, team-building, accountability, and scaling strategies - offering insights to help you lead effectively and scale smarter. Discover actionable insights to refine your managerial style and strengthen your team dynamic whether you're a founder, a manager, or someone eager to grow. Listen in as Emma shares her favorite titles that cover:
And so much more!
Mentioned in this episode: The Making of a Manager, by Julie Zhuo Winning with Accountability by Henry Evans Sell with Authority by Drew McLellan and Stephen Woessner All In: How Great Leaders Build Unstoppable Teams by Mike Michalowicz
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
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| 03 Jul 2024 | 89. Unpopular Opinion: Social Media CAN NOT Be Your *Only* Business Growth Strategy | 00:29:08 | |
In this episode, Emma explores the misconception that social media marketing is a catch-all solution for business growth. Drawing from her nine years of experience in digital marketing with Ninety Five Media, Emma breaks down this myth and emphasizes the importance of diversifying your marketing efforts. Learn how to use social media as an amplifying tool rather than relying on it solely for business success. Emma shares practical tips and strategies for expanding your brand's reach through multiple avenues, both online and offline. Listen in as we speak about:
And much, much more! Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
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| 30 Sep 2024 | 109. Social Bite: Steal Our Top 3 Time-Saving Marketing Tools | 00:10:45 | |
In this episode of The Social Bite mini-series, Emma shares 3 time-saving marketing tools we use and love at Ninety Five Media that will help you streamline your social media marketing process and maximize your productivity. Emma outlines the benefits of each tool and shares how they can be used to not only make your marketing more efficient, but scale your business as well. From automating Instagram responses to scheduling content across platforms, these tools are designed to save you hours of manual work while driving real results. Tune in to discover how these tried-and-true tools can transform your marketing workflow. Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Try out Later.com, our favorite content scheduler Get a free month on Tailwind to optimize your Pinterest posting Give ManyChat a try and see how automating your DM responses can save you time and increase engagement | |||
| 03 Apr 2024 | 76. Making the Leap: Turning Your Side Hustle Into Your Full-Time Career | 00:28:16 | |
In this episode, Emma shares her personal journey from side hustling to turning Ninety Five Media into her full-time career. The transition from juggling multiple responsibilities to focusing solely on building something you're passionate about can be daunting. Tune in if you are curious about what this looks like, considering this transition yourself, or want to learn more about what the journey looked like for someone else. You’ll find guidance and inspiration in this episode as Emma dives into the complexities of turning your side hustle into your full time career. Listen in as we speak about:
And much, much, more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call | |||
| 04 Oct 2023 | 50. Catching up with Ninety Five Media: Reconnecting With The FUN In Business, Getting Clear On Your WHY, and Embracing The Pivot | 00:22:29 | |
In the 50th episode of Stop Scrolling, Start Scaling, Emma celebrates this significant milestone while delving into the intriguing parallels between podcasting and entrepreneurship. She also provides a glimpse into Ninety Five Media’s expansion into the podcasting department and discusses the challenges of fostering company culture within a fully remote team. The conversation is centered around the pursuit of fun and fulfillment in entrepreneurship, as Emma encourages you to evaluate your own happiness levels and find ways to reignite your entrepreneurial spark when you feel it’s dimmed. Emma's insights offer valuable guidance for entrepreneurs navigating the dynamic landscape of business. Listen in as we speak about:
And much, much, more!
Connect with Ninety Five Media: Join us inside our FREE course, Master Your Marketing Apply to work with us - Podcast Management Apply to work with us - Social Media Management
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| 13 Dec 2023 | 60. 3 Things I Learned After 3 Years of Full Time Entrepreneurship | 00:34:25 | |
In this episode Emma reflects on her journey of leaving her dream corporate job in New York City to pursue full-time entrepreneurship with Ninety Five Media. As she celebrates three years since making that pivotal decision, Emma shares what she has learned along the way. In this episode, you will learn three key lessons and an essential bonus tip that can offer valuable guidance to aspiring entrepreneurs. Listen in as we speak about:
And much, much, more!
Connect with Ninety Five Media: Ready to work with a strategic Social Media Marketing team? Apply to work with us here | |||
| 19 Jul 2023 | 43. Stop Scrolling, Start Scaling Turns 1! Lessons Learned, How We’ve Monetized, + The Impact It’s Made On Our Business | 00:29:20 | |
In this episode, Emma celebrates the one-year anniversary of The Stop Scrolling, Start Scaling Podcast and reflects on her journey of podcasting! Emma shares lessons learned along the way and discusses the unexpected aspects of starting a podcast as a passion project. She also emphasizes the impact that podcasts had on her own entrepreneurial journey and encourages listeners who are considering starting a podcast. Tune in for an insightful and inspiring discussion on the joys and challenges of podcasting. Listen in as we speak about:
And much, much, more!
Connect with Ninety Five Media: Join us inside our FREE course, Master Your Marketing Apply to be a client - Podcast Management
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| 17 Aug 2022 | 7. Should You Be On TikTok? | 00:24:11 | |
Today we are covering a topic that we actually haven't touched on yet, which is TikTok. This is a platform that has really changed the landscape of digital content and how we consume both video and photo content over the past two years since it rose to popularity. During the episode, I share the reasons why you need to be on TikTok. I talk about the impact it has had on the online space, whether being on the app is a good idea for your brand, and tips for what to do if you do choose to move your business on to TikTok. In this episode we cover:
Connect with us: Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym Instagram: https://www.instagram.com/ninety.five.media/ Website: https://ninetyfivemedia.co | |||
| 14 Sep 2022 | 11. Scalable Engagement Strategies | 00:18:25 | |
One of the biggest downfalls that brands experience through their digital marketing efforts on social media is a lack of engagement. In today’s episode, I’m breaking it all down so that you know why engagement is so important, the different types of engagement you need to have going at all times, and how it all comes together to get you results. In this episode, you’ll learn about the two major types of engagement, different strategies for each type, and why these two types of engagement go hand in hand. Finally, I share the importance of having a deep understanding of your brand voice, especially if you plan on hiring someone to manage your engagement for you. You’ll also get the answer to a question I get frequently which is - “how often should I be engaging??” If you’re tired of low engagement and you’re ready to change that, this episode is for you!
In this episode we cover:
Connect with us: Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym Instagram: https://www.instagram.com/ninety.five.media/ Website: https://ninetyfivemedia.co | |||
| 15 Mar 2023 | 27. Your Business Can Make You Money, Without Being Your Personal Piggy Bank with CPA, Christy Bowie | 00:35:28 | |
Being an entrepreneur can feel like a dream when you’re finding success, but keeping it running can feel like a pinch back to reality. From taxes and finances to payroll and staffing, the never-ending paperwork filing can leave you feeling anxious and alone. But with the right hand to guide you, there are many tips and tricks along the steps of scaling your company to simplify your finances. In today’s episode, we are joined by an exceptional CPA, Fractional CFO, and host of The CEO Wingwoman, Christy Bowie. After leaving a steady career at a big 4 accounting firm, Christy felt a deep passion for helping business owners take the stress out of finances and create strategic plans to scale their businesses by starting her own practice. Listen in as we speak about:
And much, much, more!
Connect with Christy: Connect with Ninety Five Media: Join us inside our FREE course, Master Your Marketing
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| 07 Jun 2023 | 37. From Likes to Leads: How to Convert Your Social Media Followers | 00:29:11 | |
Entrepreneurs who manage their own social media marketing often tell us how burnt out they are from constant content creation. If you’ve ever felt this way too, you’re likely scraping the bottom of the content barrel to find new ways to populate your feed week after week. Maybe you’re even getting good engagement on the content you’re putting out, but struggle to translate that into paying customers (always the end goal!). There’s no secret formula, and sales don’t just fall from the sky. But in this episode, Emma offers actionable steps to help you begin turning your “likes” into “leads” faster than ever. There are simple fixes you can make, starting today, that will help you increase your conversions. Listen in as we speak about:
Connect with Ninety Five Media: Join us inside our FREE course, Master Your Marketing
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| 11 Oct 2023 | 51. 3x Your Lead Pool with Strategic Video Content, Identifying White Space, and Building Community | 00:41:40 | |
In the fast-paced world of digital marketing, social media platforms have emerged as powerful tools for businesses to connect with their target audience. In this episode, Emma shares valuable insights on how to leverage social media marketing to 3x your lead pool. With her expertise, she outlines a comprehensive strategy that covers Instagram, LinkedIn, and Pinterest, three platforms that can significantly impact your brand's online presence and conversion rates. Listen in as we speak about:
And much, much, more!
Ready to schedule your content? Use our favorite tools! Later - to schedule content to Instagram, Facebook, LinkedIn, and TikTok Tailwind - to schedule content to Pinterest, plus get 1 month FREE with this link!
Connect with Ninety Five Media: Join us inside our FREE course, Master Your Marketing Apply to work with us - Podcast Management Apply to work with us - Social Media Management
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| 11 Nov 2024 | 121. Should You Post Controversial Content? (Social Bite) | 00:07:06 | |
In this episode of the Social Bite miniseries, Emma explains how being controversial on social media can be such an unexpected driver for new eyes. Whether you’re sharing bold opinions or taking a strong stance in your content, it can feel risky when you’re doing it in front of an audience. However, these seemingly small but opinionated posts can leave a big impact. Tune in to learn how sparking conversation, even through disagreement, can ultimately move the needle forward for your business. Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call | |||
| 28 Oct 2024 | 117. Can Your Unique Brand Voice Stay Strong When Outsourcing? (Social Bite) | 00:08:24 | |
In this episode of the Social Bite mini series, Emma addresses a common fear among business owners who are considering hiring marketing support: losing their authenticity and brand voice. Emma breaks down why this concern arises, and why it shouldn’t be a reason to keep doing everything yourself. She explains what happens when you try to do everything on your own in your business, and uses Ninety Five Media’s unique onboarding process as an example to reveal how you can confidently outsource marketing while preserving your signature style. Emma shares exactly how you can communicate your brand voice that lives within you to your team to give them the tools to showcase it beautifully. Listen in as Emma explains:
And so much more!
Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
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| 01 Nov 2023 | 54. 6 Marketing Strategies to use this Black Friday / Cyber Monday season that will ACTUALLY work | 00:29:17 | |
In this episode, Emma shares six strategies to help brands like yours maximize their marketing efforts during the busy Black Friday and Cyber Monday promotional season. Select and test a few of these strategies to optimize your marketing campaigns and achieve better results during this critical sales period. This season of the year offers a lot of opportunities for sales - it’s all about understanding how to maximize your reach and stand out from the crowd. Tune in to hear 6 specific strategies you can test this year, or for years to come! This episode is sure to get your wheels turning with new strategies that will yield major results. Listen in as we speak about:
And much, much, more!
Connect with Ninety Five Media: Ready to work with a strategic Social Media Marketing team? Apply to work with us here | |||
| 24 Jul 2024 | 92. The Secret to High-Performing Content That Converts | 00:20:13 | |
In this episode, Emma dives deep into effective strategies to boost your content conversions. If you're frustrated with your social media marketing efforts not yielding results, this episode is for you. Emma breaks down three major actionable tips and throws in a bonus one to help you see higher conversions and achieve a larger ROI from your content. Whether you're an entrepreneur, social media manager, or content creator, you'll gain valuable insights that can transform your approach to content creation. Listen in as we speak about:
And much, much more! Connect with Ninety Five Media: Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call | |||
| 27 Jul 2022 | 4. How to Batch an Entire Month of Content | 00:18:36 | |
Today's topic is truly one of the most requested and confusing aspects of digital marketing. It's something that comes up so frequently in our DMs + comments, and honestly, with every client we work with! I know a lot of us struggle with how to successfully batch create content in order to save HOURS each week. So today, we’re going to cover how to do just that! During the episode, I share how to properly map out an entire month’s worth of content. Yes, you read that right, 30 days worth of content in one go. Totally life changing! I talk about the importance of efficiency in digital marketing, determining your posting schedule, and why engagement matters. In this episode we cover:
Connect with us: Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym Instagram: https://www.instagram.com/ninety.five.media/ Website: https://ninetyfivemedia.co
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