Stay Paid Podcast (ReminderMedia)

Building and growing a business or practice requires that you keep an eye on where the market is and where the trends are heading. If you don’t, you run the risk of getting left behind. And now that we've successfully navigated the "panic pivoting" of 2020, it's time to start looking ahead again and preparing for what the future holds.

Bazaarvoice, a shopper engagement platform, published a blog titled “5 Consumer Trends Brands and Retailers Should Lean into Next Year,” and we thought it would be a good idea to go through its list and offer our insights into how service-based sales professionals can prepare for these trends.

And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit staypaidpodcast.com.

Connect | Resources

5 Consumer Trends Brands and Retailers Should Lean into Next Year  (Bazaarvoice e-book) - https://bit.ly/3xWgIFC

FREE lead magnets from ReminderMedia - https://bit.ly/33r3OBs

To learn how to generate more referrals and repeat business, visit: www.remindermedia.com

Follow Stay Paid:

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We’ve got six tips for how you can enhance your influence and deeply connect with an audience, whether it consists of one or one hundred. Put into practice, these tips will enhance your sales presentations, your day-to-day conversations, and even your personal relationships. When you tune in, you’ll find out a never-fails question you can ask to ensure your audience got the message you wanted them to, the strategy that ensures your audience will empathize with you and your message, and how to build your confidence when addressing an audience regardless of the topic, time, place, or occasion.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

The 16 Undeniable Laws of Communication: Apply Them and Make the Most of Your Message by John C. Maxwell

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

0:00     Introduction

0:51     Communicate for wealth and influence

4:05     Tip #1: Be an amazing listener and observer

5:25     How to get feedback

7:09     Tip #2: Connect through emotion

8:54     Know yourself and your audience

10:38   Tip #3: Speak with conviction

12:08   Tip #4: Prepare to be confident

15:43   Tip #5: Keep it simple

17:26   Tell stories    

0:00     Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

6 Dynamic Strategies to Become a Communication Virtuoso

Every week on Stay Paid, hosts Luke Acree and Josh Stike pride themselves on having conversations with top producers from all industries and unearthing “golden nuggets” of wisdom and actionable advice that you can use to grow your business.

We’ve been mining the archives, and, this week, we’re excited to share some of our favorite golden nuggets from the past 12 months.

To learn how to generate more referrals and repeat business, visit:
www.remindermedia.com

Follow Luke Acree:
https://www.instagram.com/lukeacree
https://www.linkedin.com/in/lukeacree
https://www.facebook.com/lukeacreeRM/

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#MakeAMillionInRealEstate #StepByStepSalesMarketingTips #RepeatReferralBusiness

The holidays are fast approaching, so it’s time to get your holiday marketing in order! Now is the perfect time to give thanks, show your appreciation, and strengthen the relationships you have with your customers and clients. There is no season more important to the success of your business than the end-of-year holiday season, so we’re sharing useful tips to help you get connected this year.

And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.

It’s so easy for those who work on commissions to focus on what’s important to them: making the next sale, pushing the features and benefits, and overcoming objections. It’s also easy to understand why it happens: making the sale is what pays the bills. But as we discuss how to build rapport with leads and prospects, the key to making more sales is to stop thinking about making the sale. In today’s Silver Dollar we talk about four ways you can tactically build rapport with your audience and start them down the path of knowing, liking, and trusting you. 

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. 

Connect | Resources 

Recordings: Live Calls with Leads featuring Stephen Acree (from our Facebook Ads Service) 

0:00     Introduction 

1:35     Tip 1: Match and mirror 

3:26     Tip 2: Listen actively 

5:26     Tip 3. Focus on needs 

7:27     Tip 4: Find common experiences 

10:47   Action Item 

In a survey released by realtor.com, 97% of survey respondents said local expertise is an important attribute of a real estate agent, while 25% say it is the most important. In today’s episode, we share 8 things you can do to become the most widely recognized and trusted agent in your local area. Listen to discover several key resources that can get you the inside scoop on what’s happening in your area, a game-changing social media tactic that will make you the undisputed go-to resource for everything local, and an incredibly easy way to enhance your credibility, promote your expertise, and establish street cred that most agents have never even heard of.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

Free download: Real Estate Referral Partner Worksheet

0:00     Introduction

0:53     Local relationships are a competitive advantage

1:10     What you need: knowledge of neighborhoods

2:18     What you need: knowledge of market trends    

2:57     What you need: knowledge of community development projects

3:39     Promo tip 1: attend local government meetings

5:11     Promo tip 2: sponsor local teams

5:45     Promo tip 3: join/start community Facebook group

6:54     Promo tip 4: create video tours

8:17     Promo tip 5: work with charities

10:18   Promo tip 6: use strategic referral partners

10:51   Promo tip 7: create local content for your blog

12:12   Promo tip 8: become a media resource

15:03   Action Item

ChatGPT is an artificial-intelligence chatbot that came on the scene in November 2022. In just six months, it has already demonstrated itself to be the next huge leap in technology. It’s insanely powerful, and it’s super easy to use. In this Silver Dollar episode, we talk about how marketers use ChatGPT to increase the efficiency of their content creation and suggest some of the many ways you can use this technology to generate blogs, text messages, and everything in between.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

Free e-book: Become a Content Marketing Machine

0:00     Introduction

1:08     Overview of ChatGPT

1:54     The next revolution in technology    

4:02     Gain efficiencies in writing content and scripts

5:45     Know that it isn’t perfect

6:31     Be very specific in what you ask

6:52     Use ChatGPT to write synopses (example)

7:24     Use ChatGPT to write social media captions (example)

7:53     Use ChatGPT to write emails and subject lines (example)

8:52     Use conversation to give ChatGPT directions (example)

10:17   Use ChatGPT to pull and sort information

11:02   Use ChatGPT to write real estate listings (example)

12:46   Use ChatGPT to write in different languages

14:09   Thoughts on the next steps for AI

17:56   Action Item

In addition to being a highly successful real estate agent, Ed Stulak has made a name for himself as a powerhouse social media marketing master. Since the beginning of the year, he’s closed 113 transactions primarily sourced from Instagram. As part of our Real Estate Leaders series, we ask Ed for his opinions on where the real estate market is headed, how agents should be adapting to its changes, what causes so many agents to fail so quickly, and what can be done to slow the bleeding.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

Connect with Ed on Instagram and all social media: @edstulak

0:00     Introduction

0:58     Ed’s  backstory

1:37     Where is the industry headed and how should agents adapt?

3:18     What is the most neglected marketing strategy?    

5:52     Why do agents fail so early in their careers?

7:17     Thoughts about realistic expectations and needed training

9:21     Should agents start solo or join a team?

10:51   What do you wish you knew before you started in real estate?

14:17   To what do you attribute your success?

17:33   Action Item

Tamara Thompson is the mind behind Broadcast Your Authority, a content marketing agency that helps influencers, CEOs, and other professionals exponentially grow their influence and audiences with a data-driven approach to microcontent and repurposing. Tamara shares some of the methods she and her team use to routinely and with lightning speed grow their clients’ audiences from as few as a dozen to tens of thousands. Listen to understand the organic, audience-generating power of replicating popular content, hear how to use a call to action that promotes engagement and get subscribers and followers onto your email list, discover how to use ChatGPT to identify the best clips for microcontent, and find out about the highly promising, new social media platform that is going to give TikTok a run for its money—and why you’ll want to get in on the ground floor.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

Connect with Tamara:

·      Website: broadcastyourauthority.com

·      Instagram: @tamarathompsonofficial

·      TikTok: @tamarathompsonofficial

Resources:

·      Keywords Everywhere: For finding the best keywords for your social media content

·      Minichat: A bot to capture contact info from subscribers and followers

·      Trint: Transcription service

·      Clapper: Hot new social media platform

0:00     Introduction

0:59     Guest introduction

2:10     Strategy that led to $170K viral video

6:06     Tools for spotting trends

7:44     How long to grow depends on niche

10:24   Capitalize on what’s working

12:05   Using tags, titles, keywords, playlists

14:18   Thoughts on CTAs | “Comment below”

20:48   Using bots in conjunction with CTA

21:48   Selecting microcontent for repurposing

25:28   Thoughts on the future of social media

29:51   Tamara’s favorite mantra

33:53   Action Item

Ed has studied retirement planning for decades, and he believes that there is a hidden threat to untaxed retirement savings in the US that is being overlooked. He refers to the threat as a ticking time bomb, and unfortunately, when it blows up—and it will—the dreams of an easy and secure retirement for millions of conscientious Americans will go with it.

He explains the doomsday scenario like this:

The US has a national debt exceeding $28 trillion, which is growing every day. The cost of the pandemic has only made the situation worse. And the day is coming when the government will need to pay this debt down.

The only option will be to raise taxes thus increasing the amount of your retirement accounts that will be tapped. Anyone, regardless of their political affiliation, who tells you otherwise is either lying or has their head in the sand. In retirement, it’s what you keep that counts.

And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit https://staypaidpodcast.com

* This blog is not financial advice from ReminderMedia. It should not be used to make financial decisions. You should seek professional advice from someone who is authorized to provide investment advice.

Connect | Resources

Get Ed’s book here: https://www.irahelp.com/timebomb

To learn how to generate more referrals and repeat business, visit: www.remindermedia.com

Follow Stay Paid:

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This week’s guest is Brad McDaniel. He founded Likely.AI—a company that uses machine learning and predictive analytics with incredible accuracy to help real estate agents find the leads in their market who are most likely to move. His tools and strategies are game changers that can give agents a significant and much-needed edge against the megabrokers. If you don’t know about this type of technology, then this episode one you can’t miss.

And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.

Connect | Resources

• 159: #1 Coach, Chadi Bazzi, Reveals His “No Objections” Listing Process
• Website: https://likely.ai/
• Email: moredeals@likely.ai
• App: likely.ai to claim a free Database REfresh report
• LinkedIn: https://www.linkedin.com/in/bradjmcdaniel/

To learn how to generate more referrals and repeat business, visit:

www.remindermedia.com

Follow Stay Paid:

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https://www.linkedin.com/in/lukeacree

https://www.facebook.com/lukeacreeRM/

Paul Coan is the founder and CEO of Ploutos Weath, a strategy platform for financial advisors, helping them to develop portfolios that perform while allowing them to keep complete control—freeing them up to focus on new and existing clients. He is also the author of Asset Protection & Wealth Preservation: A Guide to Help You Avoid Common & Costly Mistakes and Recession Survival: How to Profit From An Economic Recession. He has been quoted in national publications such as BusinessWeek, Success Magazine, and The Wall Street Journal on investing and wealth management topics. Worth Magazine has named him one of the top 250 wealth advisors in the US.

On this episode of Stay Paid, Paul discusses how financial advisors can free up their time to focus on building relationships with clients and prospects, growing their business in the process. 

Consider that 61% of marketers report lead gen as their #1 challenge, while 53% of marketers say they spend 50% or more of their budgets on finding leads. It’s no wonder we get so many questions about lead generation.

In this episode of Stay Paid, Josh and I talk about four lead generation tools that are especially hot in 2021. Listen and:

• Find out who’s predicted to topple Facebook as the most profitable ad platform in 2021.
• Discover how big data is predicting the future (and where you should focus your efforts).
• Uncover the secret code that can turn your emails into virtual bloodhounds.
• Hear about the #1 mistake that deprives sales professionals of additional income.

Connect | Resources

Automation software

• Marketo: https://www.marketo.com/
• Customer.io: https://customer.io/
• Salesforce: https://www.salesforce.com/
• Ylopo: https://www.ylopo.com/

ReminderMedia resources

• remindermedia.com/leadmagnet
• remindermedia.com/calculator

Stay Paid episodes

Ep. 180 Best Practices and Top Tips for Email Marketing (Don’t email R.O.T.) - https://bit.ly/3aceW9w

Ep. 218 How to Implement Relationship Marketing (Marketing that’s F.I.T.)

To learn how to generate more referrals and repeat business, visit: www.remindermedia.com

Follow Stay Paid:

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https://www.facebook.com/lukeacreeRM/

Accountability in the workplace is certainly a problem, but did you know that 82% of managers acknowledge that they have limited to no ability to hold others accountable successfully? Obviously, managers, supervisors, and team leaders need help. In this episode, we talk about how you can promote accountability and establish it as a part of your everyday culture, even if you don’t feel supported by those higher up the company ladder. Listen to discover why teams who are tasked with meeting realistic goals are destined for mediocrity, how you can avoid giving subjective evaluations of your employees’ performance, and an infallible 4-step process for setting, communicating, and adhering to set standards.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity (Fully Revised & Updated Edition) by Kim Scott

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

0:00     Introduction

1:03     Using excuses rather than candor

2:07     Embrace the awkward

3:15     The power of silence

3:55     Set insanely high standards

7:03     Get an accountability partner

7:50     The highest performers crave accountability

9:47     The value of missions, visions, and core values

11:19   Candor requires relationship

13:03   A model to support accountability

15:51   Action Item

As we approach the 100th episode of Stay Paid, we thought it would be fun to switch gears a bit. That’s why we asked our listeners to submit their very best sales and marketing questions for our hosts, Luke Acree and Josh Stike.

This week on Stay Paid, Luke and Josh answer some of those questions, with the goal of giving you actionable advice that will help you take your business to the next level.

Download our free lead tracker: https://remindermedia.com/printables/kpi-budget-tracker/

Watch Episode 85, Get 30 Transactions a Year by Door Knocking: https://remindermedia.com/podcast/ep-85-get-30-transactions-a-year-by-door-knocking-with-james-festini/

To learn how to generate more referrals and repeat business, visit:
www.remindermedia.com

Follow Luke Acree:
https://www.instagram.com/lukeacree
https://www.linkedin.com/in/lukeacree
https://www.facebook.com/lukeacreeRM/

Follow ReminderMedia:
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https://www.instagram.com/remindermedia

#MakeAMillionInRealEstate #StepByStepSalesMarketingTips #RepeatReferralBusiness

Generosity + Empathy + Gratitude = Entrepreneurial Success
This equation might strike you as a solution to humanity’s shortcomings, but entrepreneurial success?

Not so much.

Unless you’re Keith Gregg.

Gregg is the founder and CEO of Chalice Network, a membership organization for independent business owners in the financial services industry.

After 33 years in the industry, Gregg understands and promotes the lucrative benefits of being generous with your expertise, empathetic toward your clients, and grateful to those who have had an impact on your life.

Listen in and discover the secret to Gregg’s approach to building and benefiting from strong business relationships.
He’ll discuss the opportunities to generate leads from your existing clients and the clients who other analysts and business owners neglect.

And with the reach of social media, these opportunities are waiting to be grabbed.

To learn how to generate more referrals and repeat business, visit:
www.remindermedia.com

Follow Luke Acree:
https://www.instagram.com/lukeacree
https://www.linkedin.com/in/lukeacree
https://www.facebook.com/lukeacreeRM/

Follow ReminderMedia:
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https://www.instagram.com/remindermedia

#MakeAMillionInRealEstate #StepByStepSalesMarketingTips #RepeatReferralBusiness

Daniel Collison is a certified financial planner and in-demand coach with more than 25 years of experience in his field. He’s also the author of the book, The Financial Advisor’s Guide to Excellence.

Today on Stay Paid, Daniel offers strategies for pain-free prospecting and discusses how financial advisors can get referrals without needing to ask.

Follow Our Guest: Daniel Collison

https://www.linkedin.com/in/danielcollison/

https://www.facebook.com/advice2advisors/ 

Visit our website to get more resources and back episodes! https://remindermedia.com/podcast/

Follow Luke Acree:

Instagram: https://www.instagram.com/lukeacree
Facebook: https://www.facebook.com/lukeacreeRM/
Linkedin: https://www.linkedin.com/in/lukeacree
 
Follow ReminderMedia:
Twitter: https://twitter.com/remindermedia 
Facebook: https://facebook.com/RMconnect  
 
Visit www.remindermedia.com to generate more referrals and repeat business.

We’re talking with Ann Morgan, an agent from Stillwater, Oklahoma, about simplifying your marketing by sticking with strategies that work. You'll discover two unique post ideas that will increase your social media engagement and learn why the success of client and community events isn’t about attendance numbers but something more meaningful. Plus, get valuable insights on the key to getting clients to sign a buyer’s agreement.

Connect | Resources

·      Follow Ann on Instagram or Facebook

·      Follow Acree Brothers Realty Team on Instagram @acreebrothersrealty, or call 484-216-5306 to speak with Stephen

·      Download our FREE Social Media Analytics Tracker

Visit our Resource Library for more free resources, including e-books, printables, and lead magnets to attract new leads.

Have a question you’d like us to answer? Send us an email at podcast@remindermedia, or shoot us a DM on Instagram @staypaidpodcast.

💥 Let us help you get more referrals and repeat business! Visit remindermedia.com/staypaidmarketing to explore the world's best marketing and get exclusive discounts reserved just for Stay Paid listeners.

Lindsey Jo is a wildly successful DC-area real estate agent, Broke Agent Media (BAM) contributor, social media savant, and a strong advocate for women in real estate. In her interview, she talks with sincerity about her determination to make an impact and how that goal drives, among other things, the content she posts. Lindsey also describes the strategy she uses to convert social media followers into email subscribers, and why every real estate agent absolutely must do the same if they are to avoid every marketer’s worst nightmare. Join us to find out how to use Manychat to connect with your followers when they are most ready to make a move, the best types and mixes of content that will entice followers to turn over their contact information, and why “facing her fears and doing it anyway” gave her a purpose that keeps her laser-focused on making an impact—and how that singular goal makes every aspect of running her business easier.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

·      Instagram: @lindseyyy_jo

·      To find out more about Realtor Prom and claim your ticket to this free event, visit  instagram.com/p/C1AgUZRvkqS/

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

1:50     An email marketing list is imperative

3:10     Tactic for building an email list

3:47     Using Manychat to capture contact info    

5:52     It’s okay to give away your secrets    

7:22     Strategies that drive conversions    

10:04   The secret to Lindsey’s social media success

12:33   Let the impact drive your content

15:50   The power of identifying your purpose and impact

20:40   Defining your priorities and success

25:43   Realtor Prom

28:37   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

This week on Stay Paid, we’re speaking with Katie Lucie, real estate agent, contributor to Broke Agent Media (BAM), and hyperlocal expert on all things in Juniper, Florida. She’s rocking her numbers, and during her interview, she shares the most important prerequisite to a farming strategy that works right out of the gate, how to integrate your geofarming plan with neighborhood events, why social media vanity metrics don’t deserve your attention, and how to manage your home life and work life and still get it all done. She also offers her best advice for agents navigating this potentially career-changing market.

💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines.

Connect | Resources

·      Blog: How to Calculate Turnover Rate When Selecting a Farm

·      Free case study: Only 4 Months into ReminderMedia’s Postcard Campaign, Agent Lands Two Listings on the Same Street

You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

1:13     Katie’s business bio

2:07     Extreme time management

4:22     Judicious prospecting

6:06     Geofarm tip 1: Turnover rate

7:35     Geofarm tip 2: The demographic

9:55     Client touchpoints

14:53   From farming to convos

17:04   Geofarm tip 3: The dominant agent

18:02   Approach to social media [Golden Nugget]

20:06   The hype about viral videos

23:37   3 things agents should do right now

27:46   Action Item

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast

Geofarming Genius: Top-Producing Agent Shares Brilliant Hyperlocal Geofarming Tactics

Perry Marshall is a world-renowned business consultant and author of Ultimate Guide to Google AdWords—the top selling book, worldwide, on internet advertising. More recently, he reinvented how the 80/20 principle is used in the business world.

Today on Stay Paid, Perry discusses how you can use the 80/20 rule to maximize your profits and eliminate waste.

Follow Our Guest: Perry Marshall

https://www.sell8020.com 

https://www.facebook.com/perrymarshallcom

Visit our website to get more resources and back episodes! https://remindermedia.com/podcast/

Follow Luke Acree:

Instagram: https://www.instagram.com/lukeacree
Facebook: https://www.facebook.com/lukeacreeRM/
Linkedin: https://www.linkedin.com/in/lukeacree
 
Follow ReminderMedia:
Twitter: https://twitter.com/remindermedia 
Facebook: https://facebook.com/RMconnect  
 
Visit www.remindermedia.com to generate more referrals and repeat business.

Who says you need endless content to win big on Instagram? The greatest hack ever is to put your creative energy not into posting but commenting. Yep, comments are key! This week on Stay Paid, we’re sharing five strategic tips to turn comments into engagement magnets. From sparking fun debates to asking killer questions, discover how to boost engagement and attract new followers—all without a single new post! Plus, you’ll get our strategy of the week and answers to listeners’ questions.

Connect | Resources

·      BAM blog: How to Grow on Instagram (Without Posting)

·      Book: The Five Dysfunctions of a Team: A Leadership Fable

Have a question you’d like us to answer? Send us an email at podcast@remindermedia or shoot us a DM on Instagram @staypaidpodcast.

💥 Let us help you get more referrals and repeat business! Visit http://remindermedia.com/staypaidmarketing to explore the world's best marketing and get exclusive discounts reserved just for Stay Paid listeners.

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

0:00     Introduction

0:11     About Acree Bros and ReminderMedia

1:33     Growing without posting

3:09    Tip 1: Gary Vee’s $1.80 strategy

4:58     Tip 2: Ask questions

6:42     Tip 3: Use keywords

7:52     Tip 4: Pin comments

12:39   Tip 5: Direct organic discovery

15:06   Sales and marketing strategy of the week

21:35   Listener Q&A

26:05   Action Item

Beth Traverso is a top agent and broker in Washington state. She started out in real estate more than 20 years ago by restoring and flipping properties. This year, her team is on track to generate $67 million in sales.

Today on Stay Paid, Beth discusses how regular communication and an amazing attention to detail have helped her create a successful business.

Connect with Beth:

Bethtraversogroup.com

To learn how to generate more referrals and repeat business, visit:
www.remindermedia.com

Follow Luke Acree:
https://www.instagram.com/lukeacree
https://www.linkedin.com/in/lukeacree
https://www.facebook.com/lukeacreeRM/

Follow ReminderMedia:
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https://www.facebook.com/ReminderMedia
https://www.instagram.com/remindermedia

#MakeAMillionInRealEstate #StepByStepSalesMarketingTips #RepeatReferralBusiness

At Stay Paid, we have conversations with top producers from the worlds of real estate, financial services, and other fields, with the goal of giving you actionable advice you can implement in your own business.

Today on Stay Paid, hosts Luke Acree and Josh Stike share some of their favorite golden nuggets of wisdom from our top guests—and offer additional insight that will help you improve your sales and marketing efforts.

Rick Demko is the director of insurance for Centric Risk Strategies, LLC. Rick has grown his book of business to include 10,000 clients, and, in this week’s episode, he talks about a number of topics, including how he got his first 200 clients, why so many insurance agents fail (and how to avoid a similar fate), and the imperative to explain complex ideas in simple terms.

Be sure to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.

Connect | Resources

Listener survey: staypaidpodcast.com/survey

TIMESTAMPS

[0:01]     Rick’s bio

[2:37]     His business journey

[5:08]     His experience with prospecting

[8:56]     “Project 200” and his hybrid approach to it

[13:29]   Trust, competence, experience, and confidence

[19:57]   The operations of a large financial firm

[22:39]   Qualities, attitudes, and behaviors that go into making a good insurance agent

[28:28]   Advice to agents

[30:03]   Thoughts about objections

[36:40]   Action Item

To learn how to generate more referrals and repeat business, visit: www.remindermedia.com

Follow Stay Paid:

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Sherri Johnson, this week’s Stay Paid guest, is a coach and trainer who was an incredibly successful agent and a broker until she became a national speaker with her own consulting and coaching company. She uses her experience, skills, Goldmine Pipeline strategy, and, most importantly, “sky’s the limit” mindset to accelerate the results of motivated agents.

Oh, did we mention she took 750 agents from $600M to $1.7B in just 4 years?

Yeah. She did that too.

You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. 

Connect | Resources

Website (including free webinars): sherrijohnson.com 

Instagram: @sherrijohnsoncoaching

Podcast: You Rock with Sherri Johnson - https://bit.ly/37E6W2G

This week’s guest is JB Bolvadin, the founder and CEO of TILRE Success Solutions. In 2021, he managed to sell 1,000 tickets in just 4 weeks to the first-ever Entrepreneur Conference using social media. Listen as JB explains why real estate is among the worst industries when it comes to effective advertising, what types of content real estate agents should be producing for social media, which types of content work best on which social media platforms, and whether Likes or Views of your social media posts are better for business. You’ll find more in-depth information and additional details not included in the episode from our show notes. Visit www.staypaidpodcast.com. 

Connect | Resources

TILRE Success Solutions: tilresuccesssolutions.com 

The Entrepreneur Conference 2022: entrepreneurconference.live 

Social media: @jbbolvadin

0:00     Introduction

2:03     JB’s business bio

4:13     Building conference and event planning business

5:30     Obstacles to promoting a conference during COVID

7:10     The solution that filled a conference in 30 days [Golden Nugget]

10:39   What should agents being focused on in their marketing?

12:46   Recommended video content for agents

15:51   Which social media platform is best for agents?

19:20   What’s better—Likes or Views?

21:16   What type of content gets engagement?

22:23   JB’s routines for success

24:32   Advice JB would give to the younger JB

26:29   Action Item

The idea of having a difficult conversation is uncomfortable primarily because we expect the other person to become defensive—and rarely are we disappointed. But what if you could soften, even eliminate their defensive posture? In this episode, we share six proven tactics that will not only dramatically reduce the tension that tough conversations create but also earn you the respect of the other person. When you listen, you’ll discover the main cause of challenging discussions and how to eliminate it, how to immediately set a tone that will encourage cooperation, and three key points you must include in every effective confrontation.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

Radical Candor: Be a Kick-Ass Boss without Losing Your Humanity by Kim Scott

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

0:00     Introduction

1:38     One skill that exponentially improves your life    

3:42     The benefit of being radically candid

5:00     Step 1: Tell them this is a difficult conversation

8:50     Step 2: Step 2: Ask permission

9:29     Step 3: Own your part of the problem

11:19   Step 4: Own your feelings (F.B.I.)

13:24   Step 5: Be specific with the details

16:16   Step 6: Listen and seek to understand

20:10   Action Item

Conferences and networking events provide multiple opportunities for sales-based professionals to connect with clients and garner new business. However, many are apprehensive about attending these events.

In this episode of Stay Paid, Josh and Luke discuss their recent trip to the National Association of REALTORS® 2018 REALTORS® Conference & Expo and the best conference practices. 

Visit our website to get more resources and back episodes! https://remindermedia.com/podcast/

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Stephen Acree and Cody Smith of Acree Brothers Realty Team, the #1 agency in Lynchburg, Virigina, share expert open house strategies to attract top-tier listings, engage buyers, and convert visitors into clients. Learn how to get agents to send you the best opportunities, use a genius approach to involve neighbors and boost interest, and master a follow-up plan that builds trust and keeps prospects in your pipeline. Don’t miss these tactics and a chance to optimize a lucrative lead source!

Connect | Resources

·      Download our FREE Open House Resource, including a turnkey open house kit (welcome sign, home survey, kid-friendly activities, and a lot more), a customizable Canva template for branding, an end-to-end open house playbook, and FREE landing pages to capture visitor info.

Visit our Resource Library for more free resources, including e-books, printables, and lead magnets to attract new leads.

Do you have a question you’d like us to answer? Send us an email at podcast@remindermedia.com, or shoot us a DM on Instagram @staypaidpodcast.

💥 Let us help you get more referrals and repeat business! Visit remindermedia.com/staypaidmarketing to explore the world's best marketing and get exclusive discounts reserved just for Stay Paid listeners.

You know how important building a rapport with a potential client is—fail at this, and the chances of moving forward are close to none. And critical to being able to build a good rapport is making a positive first impression.

In today’s Silver Dollar episode, we share information we’ve gathered about how first impressions work in the brain, what people are judging in those first moments of meeting you, and the seven aspects of your body language that you can monitor and adjust to make a great first impression.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

Article: Why First Impressions Stick: And What You Can Do About It

0:00     Introduction

0:43     Instant likeability

1:42     The triune brain

3:07     Why first impressions stick

5:44     Tip #1: Adjust your attitude/facial expression

6:46     Tip #2: Stand tall

8:45     Tip #3: Smile slowly

9:20     Tip #4: Make eye contact

9:46     Tip #5: Active listening

10:44   Tip #6: Lower your vocal pitch

11:48   Tip #7: Shake hands

14:13   Action Item

On today’s episode of Stay Paid, Luke and Josh explain the importance of maintaining your social media presence during quarantine, and offer three stages for sharing different types of content on your channels.

Needing to move to a new area can send a real estate agent into a tailspin. Without the local cache of contacts they’ve sometimes spent years building and nurturing, some agents simply quit the biz. But others—like this week's Stay Paid guest Chris Erdmann, CEO and co-owner of Blu.Ink Real Estate—do what’s necessary to build a new sphere and succeed in putting down fresh roots. Join us and find out the serendipitous events that can happen when you stay open to meeting new people, how to start a conversation that puts others at ease and invites them to engage with you, and one of the biggest mistakes agents make that causes them to lose market share.

💥 Visit the home of Stay Paid at remindermedia.com to explore the world’s best marketing.

Connect | Resources

FREE e-book: Getting Started with Relationship Marketing

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

1:57     Chris’s business bio

2:27     An intentional reboot

4:48     Serendipitous relationships

8:19     Breaking the ice | GOLDEN NUGGET

10:18   Controlling the controllables 

12:39   300+ touchpoint system

16:10   Cost and value of system

19:37   Biggest mistakes agents make

20:06   Balancing business and leading people

21:26   Origin of Blu.Ink name

24:42   Action Item

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

We can all get weighed down by our own stress, so it’s a good idea now and then to step back and think about what’s most important in life, shifting our priorities to what really matters—and there are few things that will make you examine your priorities more quickly than finding out you’re dying. Listen to this episode to hear the seven things that the dying most regret not having done in their lives, find out why spending excessive time at work can be a double-edged sword, understand why perfectionists struggle with vulnerability, and discover the one activity that will instantly reveal to you whether you’re living a life of purpose.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

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“7 Critical Life Lessons We Can Learn from the Dying” by Matthew Royse

0:12    Introduction 7 Critical Life Lessons We Can Learn from the Dying by Matthew Royse

1:35    Your echo chamber of what is important in life

3:12    #1 Not spending enough time with loved ones

6:07    #2 Spending too much time on work

6:36    #3 Follow your heart and pursue your passions

10:38  #4 Be more thankful

11:39  #5 Forgive others

12:52  #6 Embrace vulnerability

14:52  #7 Find your purpose

16:49  Josh’s Dad Joke

17:40  Action Item

We’re super excited because not only is this Silver Dollar episode of Stay Paid airing on Halloween, it’s also our 400^th episode! Today, we discuss the four critically important and most lucrative groups of people you need to be calling right now and before the holidays to stand out, reconnect, and set the tone for future calls and business in the coming new year.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

Download all of our FREE CALL SCRIPTS when you click here.

0:00     Introduction

2:14     Group 1: Prospects

3:02     The best mindset for calling prospects    

3:52     The numbers don’t lie: Baylor U study    

4:40     Tip: Call old leads

5:22     Best times to call

5:51     Tip: Watch cold calls on YouTube

6:39     Group 2: Past clients

7:19     Why you must ask for referrals

8:21     5 reasons to call past clients

10:03   Group 3: Vendor referral partners

10:48   How to identify vendor referral partners

11:54   Group 4: Sphere of influence

12:41   The best mindset for calling your sphere

16:28   Action Item

Allan Burkley is the Regional Vice President of Meridian Bank for Philadelphia & Delaware counties. By moving up the ranks as a commercial banker, he’s learned what drives success for businesses from both a financial and an organizational perspective.

Today on Stay Paid, Allan shares his expertise on implementing a company culture and keeping employees motivated.

Follow our guest Allan Burkley:
https://www.meridianbanker.com/locations/people/allan-burkley
https://www.linkedin.com/in/allan-burkley-95252212

Download our eBook of the Week:
https://remindermedia.com/branding

To learn how to generate more referrals and repeat business, visit:
www.remindermedia.com

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Image what life would be like if your current clients brought you all the leads you’d ever need. It’s not only possible—it’s been done! Marc Minor is the founder and CEO of Legacy Investment Services, which serves financial advisors and investors through its businesses, including Advisor Nation and Advisor Controls™. In this episode, Marc talks about the massive success he’s achieved by creating exceptional client experiences through client events. What’s super valuable about this interview is that he doesn’t simply talk about strategy—he gives our listeners specific instructions for how to plan and execute events that are repeatable and profitable.

And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.

Connect | Resources

Listener Survey at staypaidpodcast.com/survey.

Website: Legacy Investment Services, Inc.

Website: Advisor Nation

Website: Advisor Controls™

To learn how to generate more referrals and repeat business, visit: www.remindermedia.com

Follow Stay Paid:

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Ryan Forman is a mortgage broker working in more than 12 states and one of the key people behind ActuallyAgents, an online community of over 9,000 real estate agents. In these roles, he has the opportunity to engage large numbers of agents, so he's got the inside track on what's working for agents right now. During his interview, he shares three such marketing tactics you, too, can use to grow your business. Join us for today’s episode to hear about the undeniable foundation that continues to define every successful approach to real estate marketing regardless of whether it’s email blasts, paid ads, door knocking, or something else; the YouTube strategy that produced 16 deals in one year and 28K views in 28 days; and the best plan for sending cold emails we’ve ever heard.

💥 Let us help you get more referrals and repeat business! Visit http://remindermedia.com/
staypaidmarketing to explore the world's best marketing, and get exclusive discounts reserved just for Stay Paid listeners.

Connect | Resources

·      Website: actuallyagents.com

·      ActuallyAgents Blog: Discord for Realtors: Cultivating Real Estate Success Beyond the Norm (And get their newsletter!)

·      Instagram: @ryanjforman

·      FREE printable: Real Estate Referral Partner Worksheet

·      FREE lead magnet: A Road Map to Selling a Home

You can get more free resources, including e-books, additional printables and more lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

1:11     Ryan’s business bio

1:49     Ryan’s backstory

6:41     What’s working in marketing

8:27     What’s working on YouTube

13:01   Tip to getting started

14:57   Email marketing strategy | Referral partners

19:31   Email automation software

22:08   Advice post-NAR settlement

27:14   Action Item

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

3 Marketing Strategies That Are Working for Agents Today

Kim Angeli is the founder and president of Grateful Box, a company on a mission to help people drive an attitude of gratitude. The company also assists business owners in developing a raving fan plan—connecting with the clients beyond the transaction.

On today’s episode of Stay Paid, Kim talks about the ways she has shifted gears to coach clients during the coronavirus crisis, including the new workshop she has planned to help business owners utilize the platform Nextdoor.

Dan McGaw started his first successful business at age 13. But years later—even while working as the CEO of two businesses he started—he never expected to be named a US ambassador of entrepreneurship. Now, he not only runs his businesses, writes books, and innovates at the edges of marketing technology, but he also travels sharing his experience, insight, and advice with other entrepreneurs. In this week’s episode, Dan speaks with our hosts about nearly every aspect of marketing a business, including lead gen, the future of email marketing, and content marketing.

And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.

Connect | Resources

Dan McGaw, “How to Create a Lead Generating Content Marketing Strategy”

Dan McGaw, Build Cool Sh*t: A Blueprint to Creating a Marketing Technology Stack

Text “martech” to 415-915-9011 to receive a free copy of Dan’s book

Connect with Dan on LinkedIn at linkedin.com/in/danielmcgaw

Everyone operates on autopilot occasionally, but that's no way to spend your entire life. In this week’s episode, Allyson Lewis, time-management pro, best-selling author, and founder of the 7 Minute Life, joins us to share how devoting time daily to careful planning and reflection can put you in complete control behind the wheel. Listen to learn how just seven minutes every morning can set you up for success, pinpoint the five most important tasks to complete before 11 a.m., discover how you can train yourself to be proactive and not reactive, and understand the value of ending each day with seven minutes of reflection and gratitude.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Are you a New agent Curious about our customizable magazine? Visit : https://remindermedia.com/staypaidnewagent/

Want to see how we can help with your marketing? Visit: www.remindermedia.com/StayPaidMarketing

0:33    Introduction

1:54    Allyson’s journey

5:27    Why people are not focusing on themselves

7:37    Using 7 minutes to improve your life

8:40    The 5 words to change your life

9:00    People have lost the ability to think

10:40  Clarify what you want to do

12:37  Create a plan

16:35  How to add discipline to your day

21:10  Choosing to take action

22:53  The 7 minutes at the end of your day

25:55  Making sure you have purpose

28:12  Eudaimonic happiness

33:07  Action Item

As applications of AI continue to develop, they will dramatically improve our overall efficiency by streamlining and automating many time-consuming processes that we currently do manually. And it’s a safe bet that your competitors are already looking for ways to implement AI to get ahead. That’s why we’re revisiting some past episodes to give you the best-of-the-best tips for how you can start to incorporate AI into your marketing. Join us to hear how a former antichatbot agent now uses AI to improve his team’s efficiency, effectiveness, and speed to lead while maintaining authenticity, discover some of the best ways to prompt ChatGPT to give you personalized content that meets your specific needs, and find out some of the many ways you can use AI to repurpose your content for different channels and goals.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:51     Growing adoption of AI technology

1:57     Maintaining authenticity with chatbots (Ray Ellen)

4:36     Impressive stats about chatbots

5:59     Writing prompts to get the most out of AI (Josh Stike)

8:48     Discover all that AI can do (Luke Acree)

10:05   Repurposing content with AI (Josh Stike)

14:16   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

The Best Golden Nuggets of 2023 | AI & ChatGPT

Steve Guilfoile is one of the best relationship builders we’ve ever met. About a year ago, he and his business partner, Shane Shafer, talked with us about how they successfully built AffordaCare Insurance by providing value to potential customers before ever asking for their business. But as with every business, there were bumps along the way. Listen to Steve’s interview to discover why focusing on your goal may not be the best approach to reaching it (and what you should focus on instead), find a new way to think about and integrate failure into your processes, and hear some of the best advice for 2023 that will help you determine your priorities.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

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The Power of One More: The Ultimate Guide to Happiness and Success

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

0:00     Introduction

1:48     Mindset and motivation

3:27     Breaking goals into parts | Incremental progress

6:30     Failure is an inevitable part of the game

8:47     Just do one more    

10:36   Reading vs. doing

12:44   Success leaves clues | Don’t reinvent the wheel

13:37   Advice to agents moving into 2023

15:54   Action Item

When it comes to sales, oftentimes the hardest part is facing rejection. But, when you’re down on your luck and feel like you have nowhere to go, where should you turn? To your mission and vision statement. Both are the guiding light in your business.

In this episode of Stay Paid, Luke and Josh take a deep dive into the difference behind a mission and statement, how to create one, and the importance in doing such.

Visit our website to get more resources and back episodes! https://remindermedia.com/podcast/

Follow Luke Acree:
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https://www.facebook.com/lukeacreeRM/
 
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Visit www.remindermedia.com to generate more referrals and repeat business.

What if you had one story that allowed you to build almost immediate trust between you and your clients? René Rodriguez is a neuroscientist who has trained more than 100,000 people in applying behavioral psychology and neuroleadership methodologies to solve some of the toughest challenges in leadership, sales, and change management. In this week’s episode, René shares his insights about influencing behavior. He uses our hosts to demonstrate how you can develop and tell your origin story in a way that quickly makes your clients feel psychologically safe and trusting. 

And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. 

Connect | Resources

René’s website: meetrene.com

René’s podcast on Apple Podcasts: The Neuro Side of Influence and Leadership - https://apple.co/3DbnXfZ

Book to be released on April 26, 2022: Amplify Your Influence: Transform How You Communicate and Lead - https://amzn.to/3NdSvCs

0:00    Introduction

2:03     René’s business bio

4:00     You’ll always have a job if you can provide value

5:04     Sales is about influencing behavior

6:41     People resist change to avoid risk

8:23     The difference between pain points and fear manipulation

10:08   Building trust and creating psychological safety

13:13   Communicating authenticity with social media

14:33   Luke’s story exercise - values

17:26   What we know about values

18:15   Luke’s story exercise - influences

19:03   Crafting Luke’s story

21:22   The takeaway – clarity and purpose

22:33   Josh’s story exercise

30:34   The Amplify Course

33:02   About congruency

34:46   René’s routines for success

35:52   Advice René would give to the younger René

40:57   Action Item

Year over year, video is eating internet traffic. Service-based sales professionals are in a great position to harness the power of cell phones and relatively inexpensive video equipment. When you are in industries like real estate or insurance, prospects want to get a feel for your personality just as much as they want to get a feel for your product or service. Video is the perfect medium to quickly present yourself to the world and there have never been more platforms on which you can publish your video and expand your brand.

Follow Luke Acree:

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https://www.linkedin.com/in/lukeacree

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Visit www.remindermedia.com to generate more referrals and repeat business.

In the almost two years since Shannon Gillette was last on Stay Paid, she’s ranked among the top 12 agents in Phoenix, Arizona. She’s also hired a coach and a virtual assistant, joined a new brokerage, and moved much of her marketing efforts to YouTube. Listen to this episode to find out the best decisions any agent can make regardless of the size of their business, the outrageously genius videos that are landing Shannon clients without the need for listing presentations, crazy good ideas for inexpensive client events, and the investments she’s been able to make since making the move to a new broker (big reveal!).

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

Highnote.io for professional online presentations

TubeBuddy for optimizing your YouTube channel

@Shannon_Gillette to connect with Shannon on Instagram

1:37    Introduction

2:48    Shannon’s backstory

4:30    Balancing your real estate schedule

6:50    Creating next step videos for clients

7:37    Highnote.io

11:35  Content to create on social media

16:22  Client event ideas

21:22  Joining Real Brokerage

26:17  Action Item

Allison Williams is the owner of two successful businesses—Williams Law Group and Law Firm Mentor. Allison grew her law firm from a startup to $3M in only 3½ years by learning how to sell. Through Law Firm Mentor and her podcast, Crushing Chaos with Law Firm Mentor, she provides coaching to solo and small-firm attorneys. She’s an expert on all things that make for a successful business and law firm, including lead generation, nurturing, and follow-up.

Be sure to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.

Connect | Resources

• A special offer for Stay Paid Save $200 at staypaidoffer.com/magazine
• Podcast: Crushing Chaos with Law Firm Mentor
• Website: lawfirmmentor.net

You weren’t born a victim! A victim mentality is an acquired personality trait. People with a victim mentality tend to recognize or consider themselves a victim of the negative actions of others—even in the face of contrary evidence. In this episode, we talk about 8 signs that might mean you’re hanging on to your victim status and make suggestions for how to break free and be the owner of your success.

And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.

Connect | Resources

Ep. 215: Activate Your Prey Drive with Michael Burt

Blog from Addicted2Success: “Are You A Victor or Victim? 12 Signs You Have The Victim Mentality.”

Linda McKissack and Dana Gentry are super, high-powered agents. Together they host the Everything Life and Real Estate podcast. Linda has been a REALTOR® since the 1980s and became a top agent for Keller Williams International. In 1996, she purchased her first Keller Williams franchise. Today she has 28 franchises and leads 4,600 agents. She’s also a coauthor of a national best-selling book on investing in real estate. Dana has been a REALTOR® for 15 years, and her group, Real Estate Partners 360, continues to serve clients. She became a Keller Williams Black Belt Team Leader and is the operating principle of Keller Williams’ Legacy Group, Keller Williams Consultants Realty, and Keller Williams Realty Consultants. Wow . . .

Be sure to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.

Connect | Resources

Instagram: @everythinglifeandrealestate  @lindamckissack  @danaggentry

Website: EverythingLifeandRealEstate.com

Podcast: Everything Life and Real Estate on Apple Podcasts

Email: info@everythinglifeandrealestate.com

Book: HOLD: How to Find, Buy, and Rent Houses for Wealth

Book: Fierce Conversations: Achieving Success at Work and in Life One Conversation at a Time

[0:00]     Preview

[2:18]     Guests’ credentials

[3:41]     About Everything Life and Real Estate podcast

[6:12]     Fierce conversations, the truth, and your obligation as a leader

[9:42]     A framework for a “confront” conversation

[13:09]   The importance of clarity during fierce conversations

[14:46]   Motivation, listening, and asking great questions

[17:17]   Coaching: Where do you see yourself in five years

[22:32]   Interviewing questions and exercises

[28:49]   What agents need to focus on in a changing industry

[36:22]   Thoughts on building wealth as an agent

[39:47]   Habits and routines for success

[45:05]   Advice to the younger version of yourself

[49:20]   Action Item

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

Marie Lee ditched all her lead-generation strategies except one—posting content on Instagram. Of course, there is a keen method to her madness, and it’s working to the tune of $10 million in sales in only two years. When you listen to her interview, you’ll hear her explain what she does, how she does it, and the advice she has for agents who want to experience their own success. Tune in to discover the key strategy for turning your Instagram followers into paying clients, a tried-and-true technique for posting content that ensures your audience will keep coming back for more, and three criteria you can use to generate content that will resonate with your followers.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

·      Connect with Marie on Instagram: @movemetotennessee

·      Recommended book: The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

0:00     Introduction

1:38     Marie’s backstory

3:35     Her move into real estate

5:06     Going all-in on Instagram

7:55     Driving business with a niche strategy

9:47     Content strategy to promote reach/exposure    

11:59   Moving/nurturing leads through her funnel

14:02   Her email strategy

17:56   Her Reel content strategy

20:35   Following people outside your industry 

22:28   Gaining efficiencies [Golden Nugget]

25:08   Advice for new agents

28:25   Action Item

Want to become unforgettable with your own personally branded magazine? Visit: https://remindermedia.com/forgottenagent/

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

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How to Grow Your Instagram | Agent’s ORGANIC Secret Netted $7M

Did you know your emails can be blacklisted if you don’t follow best practices?

Did you know it’s a good idea to ask people if they want to unsubscribe?

Did you know that 200 words is the sweet spot for an email?

There are lots of questions people have about email marketing. In this episode, Luke and I get super practical about what you should and should not do when writing an email to your audience.

Resources:

-The Starter Guide to Email Marketing: remindermedia.com/guides/the-starter-guide-to-email-marketing/

-Ep. 176: How to Get More Leads with Lead Magnets: youtu.be/Qcp0JbULPk8

-Check out Josh's offer for 30 days of free email marketing: remindermedia.com/platform

To learn how to generate more referrals and repeat business, visit: www.remindermedia.com

Follow Luke Acree:

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Millie Adrian, a.k.a. @itsmodernmillie, is an online educator who teaches aspiring social media influencers how to turn their personal brand into a full-time business. She’s got more than 200K YouTube subscribers and another 100K+ followers on Instagram! Millie discusses some super practical tips to grow your Instagram, including what you can do with captions to push your content to the Explore Page, the super easy way to find out how your content is performing and what to do with the results, and a brilliant content strategy that will save you from ripping off content and suffering from burnout.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

Instagram: @itsmodernmillie 

YouTube: modernmillie 

FREE training: https://itsmodernmillie.com/ 

0:00     Introduction

2:55     Millie’s business bio

6:29     Advice for the best IG content

8:18     The various IG algorithms

9:54     Advice regarding captions

12:18   How to tell what content is working well

14:47   How are you measuring success today?

17:37   Recommendation about best time to post

20:59   Being paid for your content

23:09   Millie’s use of YouTube

24:04   Millie’s creative process 

25:53   Using content and value pillars to create content

27:26   Thoughts on how to avoid “ripping off” content

30:06   Thoughts about avoiding burnout

32:46   Millie’s routines for success

37:12   Action Item

To learn how to generate more referrals and repeat business, visit:

www.remindermedia.com

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Have you ever scrolled through Facebook or Instagram and been hit with an ad that feels eerily specific? That's the power of Meta ads! In this Silver Dollar episode of Stay Paid, we're diving into the benefits of Meta ads and breaking down the building blocks of setting up your first campaign. Join us to discover the many valuable benefits of Meta ads that make running them a no-brainer, find out specific strategies to optimize each of the six ad campaign types, and hear about our secret hack for creating eye-catching, scroll-stopping ad images.

💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines.

Connect | Resources

FREE webinar: The #1 Lead-Generating Facebook Ad Agents Should Run in 2024

FREE printable resources:

·      Social Media Analytics Tracker

·      Digital Advertising Terminology Cheat Sheet

You can get more free resources, including e-books, additional printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:57     Value of social media marketing

2:22     Step 1: Create your business pages

3:48     Step 2: Set up your Ads Manager

4:14     Objective: awareness

6:00     Objective: traffic

6:23     Objective: engagement

7:47     Objective: leads

10:28   Objective: app promo and sales

10:55   Step 3: Create ad set

11:10   Targeting options    

16:36   Step 4: Create your ad

16:59   Interruption marketing

17:55   Secret hack (AI images)

19:40   Track KPIs

21:53   Action Item

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

Getting Started with Meta/Facebook Ads

Tim Harris, along with his wife Julie Harris, are perhaps the best-known coaches in the real estate industry. The two work side by side in their coaching business, they host the internationally syndicated podcast Real Estate Radio, and are the authors of Harris Rules: A Real Estate Agent’s Practical, No-BS, Step-by-Step Guide to Becoming Rich and Free. In this episode, Tim offers advice and observations, based on his 30 years’ experience, about coaching, lead generation, buying leads, and the sale skills every agent needs to have.

Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com

Connect | Resources

• Book: Harris Rules: A Real Estate Agent's Practical, No-BS, Step-by-Step Guide to Becoming Rich and Free.
• Website: Tim & Julie Harris Real Estate Coaching
• Podcast: Real Estate Coaching Radio on Apple Podcasts

SMS: Text your short question about coaching, real estate business, or joining eXp Realty to 512-758-0206 and Tim will respond to you personally. No phone calls, please.

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

To learn how to generate more referrals and repeat business, visit: www.remindermedia.com

Follow Stay Paid:

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Getting past the tough times and waking up every day with a positive mindset may take some work, but the reward is great. Shiva Irankhah knows a thing or two about both, and has built a career for herself in the finance and insurance world that has made her an influential leader.

In this episode of Stay Paid, Josh and Luke talk with Shiva about her journey to where she is now, what it truly means to not give up, and the actionable advice she has for those just starting out.

Follow Our Guest: Shiva Irankhah
Facebook: Shiva Irankhah
Instagram: Shiva Irankhah

Visit our website to get more resources and back episodes! https://remindermedia.com/podcast/

Follow Luke Acree:

Instagram: https://www.instagram.com/lukeacree
Facebook: https://www.facebook.com/lukeacreeRM/
Linkedin: https://www.linkedin.com/in/lukeacree
 
Follow ReminderMedia:
Twitter: https://twitter.com/remindermedia 
Facebook: https://facebook.com/RMconnect  
 
Visit www.remindermedia.com to generate more referrals and repeat business.

Having been a financial advisor, Jon Randall now coaches advisors and other professionals that retention is a growth strategy. In his book, Attract More Clients, Better Clients: The Art and Science of Marketing Your Business, Jon explains how service professionals like advisors, real estate agents, and others can grow their businesses faster, easier, and with less expense by doing more business with fewer clients. During his interview, he shares what he teaches others, including how one change can increase the likelihood of a client referral from 4% to 94%! Get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. 

Connect | Resources

Book: Attract More Clients, Better Clients: The Art and Science of Marketing Your Business - https://amzn.to/3nJOjPh

Website: https://dynamicdirections-d2.com/ 

Facebook: Jon Randall's Inner Circle - https://bit.ly/3RfSxf9

0:00     Introduction

1:33     Jon’s business bio

3:55     The quickest path to new clients

5:43     Go deeper with the services you offer

8:38     Improve the experience

14:02   Asking for referrals

16:58   Clients want to hear from you more often

21:06   Target marketing | Be a big fish in a small pond

24:29   How to find your ideal client

25:30   Niche | value proposition | bigger and better results

28:03   Creating client advocacy boards

31:35   Jon’s routines for success

33:54   Action Item

To learn how to generate more referrals and repeat business, visit:

www.remindermedia.com

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It’s incredibly gratifying when a listener tells us they’ve gotten better results from their marketing by following advice they heard on Stay Paid. Now we want to hear about your success. In this episode, we’re sharing some of the best social media advice we’ve gotten from guests this year with the hope that you’ll implement it and tell us what happens. Listen to uncover the video-content strategy that converted 170K sales in just five days, find out how to exploit the tidal shift in what’s popular now to make content creation super easy, and discover the inspired three-part video strategy that we’re testing to keep viewers engaged longer.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and links to the full interviews featured here.

Connect | Resources

FREE e-book: The Relationship Marketer's Guide to Social Media Success

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

0:00     Introduction

0:51     How to get better results from social media

1:33     Find and post about what is trending (Tamara Thompson)

3:29     Be consistent (Marie Lee)    

4:57     Don’t create when you can document (Jeff Pfitzer)

6:35     Provide edutainment (Katelyn Rhoades)

9:03     Consume content and test what works (Eric Simon)

11:00   A new podcast is coming!

13:24   Action Item

The Best Golden Nuggets of 2023 | Social Media

During these crazy times, everyone is trying to provide value to their audience. Many are using webinars to do this.
BUT a lot of these webinars are less than they could be.
Webinars are a fantastic way to establish yourself as an expert on a topic, make new connections, and build trust in your brand.
IF you know what you’re doing.
Catch this Silver Dollar episode of Stay Paid when Luke and Josh share three tips for making a red carpet webinar with you as the star!

To learn how to generate more referrals and repeat business, visit:
www.remindermedia.com

Follow Luke Acree:
https://www.instagram.com/lukeacree
https://www.linkedin.com/in/lukeacree
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#MakeAMillionInRealEstate #StepByStepSalesMarketingTips #RepeatReferralBusiness

Did you know that 80% of New Year’s resolutions fail by the second week of February? If you don’t want to contribute to that number, it’s time to get serious about the goals you’d like to accomplish in 2019. Developing a marketing plan should be at the top of your to-do list.

In this special “New Year’s Eve” episode of Stay Paid, Luke and Josh discuss the importance of a focused marketing budget, while offering some suggestions for reaching the audience you really want.

Visit our website to get more resources and back episodes! https://remindermedia.com/podcast/

Follow Luke Acree:
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Visit www.remindermedia.com to generate more referrals and repeat business.

Ricky Carruth is the number one RE/MAX agent in Alabama, as well as the author of two books: List to Last: How to Survive Every Real Estate Market Crash, and Zero to Diamond: Become a Million Dollar Real Estate Agent.

Zero to Diamond is also the name of his free real estate coaching company, which he uses to share his expertise with thousands of agents across the globe.

Today on Stay Paid, Ricky discusses the relationship-based approach that continues to net him dozens of closed deals each year.

Follow Our Guest: Ricky Carruth

https://zerotodiamond.com/

https://www.instagram.com/rickycarruth/

Visit our website to get more resources and back episodes! https://remindermedia.com/podcast/

Follow Luke Acree:

Instagram: https://www.instagram.com/lukeacree
Facebook: https://www.facebook.com/lukeacreeRM/
Linkedin: https://www.linkedin.com/in/lukeacree
 
Follow ReminderMedia:
Twitter: https://twitter.com/remindermedia 
Facebook: https://facebook.com/RMconnect  
 
Visit www.remindermedia.com to generate more referrals and repeat business.

What’s the difference between the winners and losers, great and mediocre, and high achievers and those who scrape by? What enables our top sales professional to close 1,200 sales a year while the rest average 400–500? Join us this week to find out the only two things keeping you from achieving more of what you want.

💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines.

Connect | Resources

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:57     What makes a winner?    

4:46     #1 Work ethic

7:32     Success happens when you do the work

9:01     #2 Belief in a vision

11:45   Belief comes from effort

14:40   Action Item

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

THE MINDSET OF A WINNER // It comes down to 2 things

Today is Thanksgiving Day in the United States, making it the perfect time to reach out to your clients to let them know how much you appreciate them.

But we really should be thanking our clients throughout the year. Every touch point is an opportunity to say thanks and to let your clients know you’re here to help.

This week, Luke and I share five ideas for how you can sincerely thank your clients in a way that isn’t only polite but also memorable.

Connect | Resources

Webinar (Readers' Survey): https://bit.ly/374Gnzt

To learn how to generate more referrals and repeat business, visit: www.remindermedia.com

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Meetings are sometimes a necessary evil, but we’ve got 10 tips for making them more effective and valuable. Some of the responsibility for better meetings rests with its leaders, but participants also have a role to play in making meetings productive and advantageous for everyone. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. 

Connect | Resources

FREE e-book: How 5 Top Producers Generate Referrals - https://bit.ly/37SdR8r

0:00     Introduction

2:39     Ensure you have an agenda

4:04     Come to the meeting prepared

4:51     Ensure the meeting has a leader/facilitator

6:20     Participate with questions and comments

8:03     Ensure the right people are in the room

8:45     Assess whether you need to attend a meeting

10:36   Ensure the meetings take no more time than needed

11:29   Show up early

12:48   Ensure action items are assigned and understood

13:54   Commit to completing your action items

17:32   Action Item

You and I both know there’s a dark side to social media.

Some people have nothing better to do than post antagonistic comments for no reason other than to get a rise out of someone.

Haters, people who don’t know you and who have never done business with you, hope you’ll take the bait. Do you respond, or do you let them stew in their own juices?

Negative reviews are a different story. They come from customers and clients who have had a bad experience doing business with you. These are comments you need to address ASAP.

This week, Luke and I offer suggestions for how you can deal with both groups.

~ Josh

To learn how to generate more referrals and repeat business, visit: www.remindermedia.com

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Mike McCann has been the number one Philadelphia real estate agent for 32 years in a row. He runs the number one team in Pennsylvania (23rd in the nation), and has sold over 10,000 homes in his career.

On today’s episode of Stay Paid, Mike explains the strategies and practices that have helped him become one of the most successful real estate agents in the country, including how he follows up with his database to drive the bulk of his new business.

To learn how to generate more referrals and repeat business, visit:
www.remindermedia.com

Follow Luke Acree:
https://www.instagram.com/lukeacree
https://www.linkedin.com/in/lukeacree
https://www.facebook.com/lukeacreeRM/

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https://www.instagram.com/remindermedia

#MakeAMillionInRealEstate #StepByStepSalesMarketingTips #RepeatReferralBusiness

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands, and he hosts his own podcast called B2B Growth—a show dedicated to helping B2B executives achieve explosive growth. He has been a contributor for the Huffington Post, Entrepreneur, and Business Insider, and is the author of Content-Based Networking: How to Instantly Connect With Anyone You Want to Know.

In this episode of Stay Paid, James explains the basics of starting your own podcast, and how content collaboration can bring immense benefits to any sales-based business.

 2018’s 10x Growth Con was an event to be reckoned with. Even though it was only the second time Grant and his team had thrown it, the turnout was incredible. While most conferences take years to gain momentum, it’s no surprise that Grant Cardone was able to build attendance to nearly 10,000 salespeople in just two years, especially since he spends nearly $1,000,000 in marketing every month. It was such a wonderful experience that we wanted to commit an episode of Stay Paid to everything Luke learned while he was there.

Follow Luke Acree:

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https://twitter.com/remindermedia

Visit www.remindermedia.com to generate more referrals and repeat business.

Sean Everett is a Las Vegas-based REALTOR® and the founder of Everett Academy, an interactive training system that teaches agents the fundamentals of real estate.

Early in his career, he was diagnosed with a Chiari malformation—a rare brain condition that began causing the left side of his body to become paralyzed—and he needed to undergo emergency surgery. Despite the setback, his business still managed to grow by 20% that year.

Today on Stay Paid, Sean tells his incredible story. He explains how implementing systems got him through those tough early days, and how a systematic approach continues to help his business thrive today.

Follow Our Guest: Sean Everett

www.lasvegashomeslv.com

www.facebook.com/theeverettgrouplv 

Visit our website to get more resources and back episodes! https://remindermedia.com/podcast/

Follow Luke Acree:

Instagram: https://www.instagram.com/lukeacree
Facebook: https://www.facebook.com/lukeacreeRM/
Linkedin: https://www.linkedin.com/in/lukeacree
 
Follow ReminderMedia:
Twitter: https://twitter.com/remindermedia 
Facebook: https://facebook.com/RMconnect  
 
Visit www.remindermedia.com to generate more referrals and repeat business.

In this episode, you'll discover:

• How consumer debt stress creates new listing opportunities
• Why understanding equity can give you an edge over competitors
• The key to developing a strong market presence and winning more deals
• How faith, purpose, and business success are interconnected 

Connect | Resources

Website: https://www.realty.com/
Email: dcamp@realty.com

Visit our Resource Library for free resources, including e-books, printables, and lead magnets to attract new leads. Have a question you’d like us to answer? Send us an email at podcast@remindermedia.com, or shoot us a DM on Instagram @staypaidpodcast.

💥 Let us help you get more referrals and repeat business! Visit https://remindermedia.com/staypaidmarketing to explore the world's best marketing and get exclusive discounts reserved just for Stay Paid listeners.

Michael Snow is a managing broker with Pearson Smith Realty in northern Virginia. He’s a masterful prospector and spends most of his time coaching approximately 1,000 agents on how to attract and find new leads. We asked him to share with us what he’s telling them as they head into 2023. Listen to Michael’s interview to find out the three-part plan for success that he has all his agents implement, understand why he is an enthusiastic fan of hosting open houses and how you can approach agents to run theirs, and discover the necessary steps to getting the maximum ROI from online leads.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

Reach out to Michael via email: snow@pearsonsmithrealty.com

0:00     Introduction

2:18     Michael’s backstory

6:24     #1: Define categories of lead generation    

7:33     #2: Write a detailed business plan

8:45     #3: Create a detailed schedule

10:46   Figuring out your daily activity

14:24   Thoughts on hosting open houses

16:08   Asking agents to host their open house

18:49   Generate multiple touchpoints with events

21:37   The expectation when calling online leads

25:21   Anecdotes about closing rates

28:15   Action Item

This week’s guest is Brandon Hegg. Brandon has more than 15 years’ experience in sales production, leadership, and coaching. He especially enjoys working with new financial advisors to shorten their time to productivity. During his interview, you’ll discover all the details of Brandon’s IPA system for incorporating referral discussions into regular conversation and a super creative way to thank clients for referrals that immediately endears you to your client and the person referred. Plus, he explains how to get better client responses and more business with one key question. 

You can also get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. 

Connect | Resources

Email: brandon@dynamicedirections-d2.com

LinkedIn: Brandon Hegg 

Cell phone: 612-271-5536

0:00     Introduction

1:41     Brandon’s business bio

3:28     A better way to ask for referrals (IPA)

4:55     Improve

6:14     Set the expectation

6:54     Praise

8:27     Ask

9:02     How when and often to ask for referrals

10:45   A different way to thank clients for referrals [Golden Nugget]

12:47   The importance of the 90-day touchpoint

13:22   You NEED to ask

14:22   Why you don’t say you’re busy [Golden Nugget]

15:24   Make your clients a part of your journey

17:11   Asking better questions and the limbic brain

20:02   How to tap into the limbic/emotional brain

23:11   The interplay between logic and emotion

25:15   Example 1 – effective and ineffective

28:01   Example 2 – effective and ineffective

29:36   Example 3 – effective and ineffective

30:34   Other successful lead sources for advisors

34:46   Advice Brandon would give to the younger Brandon

37:21   Action Item

To learn how to generate more referrals and repeat business, visit:

www.remindermedia.com

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Nowadays, content marketing is all the buzz, and for good reason. Not only is it a way to provide your audience with a plethora of consistent, valuable information, it also enables you to stand out from the crowd. While building your content strategy can take trial and error, social media should always be an intricate piece.

Visit our website to get more resources and back episodes! https://remindermedia.com/podcast/

Follow Luke Acree:
https://www.instagram.com/lukeacree
https://www.linkedin.com/in/lukeacree
https://www.facebook.com/lukeacreeRM/
 
Follow ReminderMedia:
https://twitter.com/remindermedia
https://facebook.com/RMconnect
 
Visit www.remindermedia.com to generate more referrals and repeat business.

Are you satisfied with the results you’re getting from your marketing efforts? Considering all the money businesses sink into advertising, it’s unfortunate that those great expenditures—not to mention all that hard work—don’t always yield returns. That’s why it’s crucial that your marketing campaigns are deliberate, backed by research, and executed as planned.

On this week’s “best of” episode of Stay Paid, you’ll find some of the best pieces of marketing advice shared on the show over the last 12 months.

Episode 19 – Develop a Marketing Budget That Works
Full episode:

https://remindermedia.com/podcast/ep-19-develop-a-marketing-budget-that-works/

Key Point: Marketing isn’t always cheap, but it’s an investment.

Think of your marketing budget as an investment in the future of your business. If you’re working a commission-based job, your marketing budget should be about 10% of your gross commission income, or GCI. (This may be even higher in your first year, as you need to spend money to get your name out there.) If you’re worried you might not make your marketing budget back, bank the money you’ll need to spend today, so that you can go into the year with confidence.

Episode 24 – Scale Your Business with Growth Hacking
Full episode:

https://remindermedia.com/podcast/ep-24-scale-your-business-with-growth-hacking/

Key point: Find the most important thing customers value about your business.

Out of all the transactions you’ve done this year, do you know what clients have appreciated it the most? ReminderMedia used small data (interactions with clients) to shape our overall presentation and our sales pitch process. Survey your clients and find out exactly why they chose you, how they felt through the process, and possibly even how you can improve. If you’re failing and don’t know why, you won’t be successful.

Episode 30 – The Value in Relationship Marketing
Full episode:

https://remindermedia.com/podcast/ep-30-the-value-in-relationship-marketing/

Key point: The deals you’ve already closed will provide the framework for future deals.

Instead of being in a transactional mindset, focus on relationships. Building a relationship with someone now is going to earn you business later. A study found that 70% of real estate clients will forget the name of their agent a year later. Don’t be a part of that statistic. Instead, develop a CRM to catalog your clients, and then use it to keep in touch with them. You never know when they might need your services again.

Episode 34 – Leave Your Mark with an Impression Piece
Full episode:

https://remindermedia.com/podcast/ep-34-leave-your-mark-with-an-impression-piece/  


Key point: Leave a sticky asset that is useful to customers and reminds them of your business.

Your brand isn’t just your logo—it’s also how people perceive you. When you leave your closed deal behind, what do you leave with the client to ensure that you stay top of mind? Your business card likely won’t be held onto. Give them a sticky asset, which is often a tangible item they won’t throw away. Make sure the impression piece you choose reminds people of your business, but is also relevant and useful to the person you’re leaving it with.

Visit our website to get more resources and back episodes! https://remindermedia.com/podcast/

Follow Luke Acree:
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Visit www.remindermedia.com to generate more referrals and repeat business.

We’ve interviewed many guests who’ve told us their inspiring stories of overcoming adversity. In nearly all these tales, there persists two common themes—the guest had a mentor who played a critical role in helping them come out the other side, and they were unwilling to give up. This week, Allie Saleh—business and financial consultant, sales expert, speaker, coach, and podcaster—shares his story. Not surprisingly, his saga about building his own company, the Invested American, also includes references to the mentors he’s had in his life and his ability to persevere. Listen to hear about the single value proposition that allowed Allie to attract agents without recruiting, find out the hard truth about being accountable when your or your team’s motivation wanes, and discover the most beneficial place to put your focus and the action you should when faced with a challenge.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

·      Call Allie at 918-513-2797

·      Website: theinvestedamerican.com

·      Coaching and free e-book: alliesaleh.com

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

1:00     Allie’s backstory

2:17     Reliance on confidence, mindset, relationships    

5:04     Activities that (re)built his business

8:10     Qualities that attracted agents to the team

11:27   Balancing motivation with accountability

14:36   Coaching and experience with mentors

17:45   The need to have someone in your corner

19:40   Thoughts on therapy and self-help

24:43   Advice for struggling entrepreneurs

27:41   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Are you and insurance agent looking to get more referrals? Visit: https://remindermedia.com/staypaidinsurance/ to learn more

From Setback to Success: Our Vital Need for a Trusted Ally

Branding your small business is an exceptionally important part of your business plan, but that doesn’t mean it has to be complicated.

If you’re just starting out or if you’re thinking about rebranding a small business, you could hire a branding agency or brand strategist. But chances are high that you're working with a tight, and you’re not looking to compete with Johnson & Johnson, eXp Realty, or Goldman Sachs. At least not yet.

By reading a few good books and listening to the right people, you can get helpful advice about how to build a brand. You can learn easy strategies to implement and clear examples applicable to small business branding that will put you on the right path.

In this episode of Stay Paid, Luke and Josh talk about two ideas from two highly regarded authors that you can begin using immediately.

To learn how to generate more referrals and repeat business, visit: www.remindermedia.com

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Firing an employee is never easy, but there are times when it’s absolutely necessary. When an employee undermines your organization’s goals, your best move might be time to cut the cord and find someone else who’s a better fit. Listen to this Silver Dollar episode to discover the four key reasons for terminating an employee, how to track an employee's value using performance metrics, why you need a staff that reflects your company's mission and values, and the various ways one bad egg can sour company culture.

0:15     4 critical signs that indicate when it might be time to let someone go

3:40     Performance problems

8:05     Understanding the mission and vision of the business         

11:00   Lacks Integrity

16:38   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

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4 signs it's time to let an employee go | TERMINATION

It took David Alvarado five attempts to pass his insurance exam and get his license, but once he did, he made a cool $4,500 in his first month. Easy peasy, he thought, but after that first month he couldn’t close a sale. In his interview, David tells the story of his rise, fall, and resurrection in the insurance industry, including the decision that turned his career around and enabled him—at age 24—to buy a new Lexus and a $400,000 home. It was a decision we’re all capable of making.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

• Instagram: therealdavidalvarado
• LinkedIn: David Alvarado
• Website: Alite Financial Professionals

0:00     Introduction

1:54     David’s backstory

5:01     Reality check    

8:58     Turning point

11:01   You’re one decision away

12:22   Thoughts on prospecting

15:48   Shorten the learning curve

19:15   Thoughts on scripts

21:03   How to attract and keep talent

27:43   David’s words to live by

31:43   Action Item

Dean Thurman, co-founder of digital marketing company White Glove Workshops and co-owner of InvestWise Financial, has built his business off the power of giving over receiving. His dedication to his businesses and belief that risk-taking pays off has been the key to his success.

In this episode of Stay Paid, Luke and Josh sit down with Thurman to discuss how his initial failed business attempts made him a stronger person and business owner, and why going out on a limb with your business sets you up for greater success.

Follow Our Guest: Dean Thurman
Facebook: White Glove Workshops
Linkedin: White Glove Workshops

Visit our website to get more resources and back episodes! https://remindermedia.com/podcast/

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Visit www.remindermedia.com to generate more referrals and repeat business.

Even the most experienced sales professionals sometimes need to be reminded of the fundamentals. The three essential sales lessons we discuss in this week’s episode have, when forgotten, cost us tons of money in lost opportunities. We guarantee that, regardless of your industry, reinforcing them will immediately improve your bottom line. Join us to understand the positive impact that applying the most nuanced aspect of sales will have on all aspects of the customer experience, discover an incredibly simple way to convey excitement and assume the close from the very beginning of a conversation, and find out the real reason why so many struggle making sales calls and what to do about it.

💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazine.

Connect | Resources

FREE printables you can use to stay in front of your customers this upcoming Easter:

·      Easter Treats for Your Favorite Yolks

·      Easter Bunny Card for Prospects

You can get more free resources, including e-books, additional printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

1:50     Lesson #1: Emotional intelligence    

3:43     Fundamental sales mistake

4:44     Figure out the prospect’s desired result

5:38     Matching and mirroring

7:46     Lesson #2: Assume the close

10:30   Lesson #3: Control the activity

11:55   Study: talent vs. persistence

15:17   Action Item

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

3 Sales Lessons That Made Us Millionaires

Every successful business journey takes you to a point where you're ready to scale your business. This typically requires that you hire additional salespeople. But finding, acquiring, and retaining the right talent can be extremely challenging. According to Hubspot, the average turnover rate among sales professionals is 35%—nearly triple the turnover rate experienced by all other industries! So, how can you do a better job upfront to find out if someone is going to be a successful ISA or salesperson? Today we're going to be revealing the 4 best questions to ask a sales candidate.

And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.

Connect | Resources

-- Episode 233: How to Scale Your Business by Treating Sales Like an -Operation (with Michael McFall) - https://bit.ly/3gfh7vY

-- Predictive Index Assessment (It’s FREE!) - https://bit.ly/2TguwuR

-- Listener Survey: Tell us what you think! - https://remindermedia.com/podcast-survey

To learn how to generate more referrals and repeat business, visit: www.remindermedia.com

Follow Stay Paid:

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Adam Hightower is a Marketing Advisor for ReminderMedia. He helps our clients get the most out of our products so they can close more deals, earn more referrals, and retain more business.

Today on Stay Paid, Adam shares actionable email and digital marketing tips that you can start using right away—whether or not you’re a ReminderMedia customer.

Follow Our Guest: Adam Hightower
www.instagram.com/Insta_tower 
https://www.linkedin.com/in/adam-hightower-91243013a  

Download this week's free ebook:
remindermedia.com/printmedia

To learn how to generate more referrals and repeat business, visit:
www.remindermedia.com

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In business, going off on your own comes with its fair amount of risks. This was a risk that entrepreneur and financial expert David DeCelle of Financial Advisors’ Alliance was willing to take.

In this episode of Stay Paid, Josh and Luke talk with David about his journey right out of college that took him from being a part of a company to starting out on his own and building his business of financial coaching.

Follow Our Guest: David Decelle
Facebook: The Financial Advisors' Alliance
Instagram: Andy Dane Carter

Visit our website to get more resources and back episodes! https://remindermedia.com/podcast/

Follow Luke Acree:

Instagram: https://www.instagram.com/lukeacree
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Visit www.remindermedia.com to generate more referrals and repeat business.

You can admire Brandon Bornancin, this week’s guest on Stay Paid, for so many things: pulling himself out of poverty; earning $12M for on online poker company by the age of 21; having the grit to start a company, fail to the tune of $4M, and start again; or revolutionizing the sales industry by building Seamless.AI, a search engine that can find anyone’s contact information. But one of the most admirable things about Brandon is his mindset. Brandon talks with the Stay Paid pals about his life story, how he build Seamless.AI, and great tips for appointment setting—but what really sticks with is how he sets goals and attends to what he calls “The 5 Pillars of Life.”

You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. 

Connect | Resources

LinkedIn: https://www.linkedin.com/in/brandonbornancin/

Instagram: @brandonbornancinofficial   

Website: Seamless.AI Use referral code Stay Paid and get:

• Free daily newsletter
• $500 of free sales leads
• $500 of free bonus referral credits

Books:

Whatever It Takes - https://amzn.to/3OXUJ8w

Sales Secrets - https://amzn.to/3ORLHdi

Seven Figure Social Selling - https://amzn.to/3PXtg8r

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 

0:00     Introduction

1:57     Brandon’s business bio

4:33     Brandon’s first success as an entrepreneur

5:22     Brandon’s first failure as an entrepreneur

7:21     Seamless.AI origin story 

8:39     Seamless.AI capabilities and success

11:06   Mindset and the 5 pillars

14:23   What holds you back: Lack of knowledge

16:03   What holds you back: Lack of activity

18:35   What holds you back: Fear

20:21   Tip #1: Appointment booking

23:40   Tip #2: Appointment booking

27:39   Tip #3: Appointment booking

29:02   Sales training: scripted or free form

33:50   Brandon’s routines for success

0:00     Action Item

To learn how to generate more referrals and repeat business, visit:

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Amber Vilhauer is an online digital marketing expert who supports authors, speakers and coaches to establish a powerful, integrated online presence that gets results and empowers them to make a difference in their industry. Since starting her agency, NGNG Enterprises (standing for No Guts No Glory) in 2007, she has spent her career impacting her community and building strong strategic alliances with industry leaders and game-changers across the web. Amber has supported more than one thousand entrepreneurs on six continents to get results. She is the launch manager dozens of #1 bestselling books including those for Mark Victor Hansen, Brendon Burchard, Lisa Nichols and Les Brown.

Connect at www.ambervilhauer.com.

To learn how to generate more referrals and repeat business, visit:
www.remindermedia.com

Follow Luke Acree:
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#MakeAMillionInRealEstate #StepByStepSalesMarketingTips #RepeatReferralBusiness

As a sales or marketing professional, your ability to capture leads, create quality appointments, and close more sales is the life or death of your business. That's not an exaggeration. For a real estate agent, increasing their conversion rate by 10 percent at any point in their funnel will increase their GCI by $50,000. In this episode, we go over our top 4 insider’s tips for greater lead conversion.

Connect | Resources

Lead calculator tool: remindermedia.com/calculator

Donald Miller’s book, Marketing Made Simple: A Step-by-Step Storybrand Guide for Any Business: https://bit.ly/3e51G90

To learn how to generate more referrals and repeat business, visit: www.remindermedia.com

Follow Stay Paid:

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It's faster and easier to connect with potential customers via text than any other form of communication, so it's clear that if you haven't added text messaging to your sales and marketing process, you should. The stats all support the advantages: 99% of texts are opened (compare that to 20% in email marketing), text messages are read within five seconds on average, and text can lead to almost 300% more "yes" responses. So, in this episode, we'll go over ways to add text messaging to your sales process and discuss some best practices.

And, as always, be sure to check out the show notes for more in-depth information and added details not included in the episode. Visit staypaidpodcast.com.

Connect | Resources

Episode 183 with Michael Hellickson -  https://bit.ly/3fYeqiK

Blog: When NOT to text your clients - https://bit.ly/3t2lDlF

For our digital magazine clients: How to Send the Digital Edition by Text Message - https://bit.ly/3muOI6G

To learn how to generate more referrals and repeat business, visit: www.remindermedia.com

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Every once in a while someone comes along who takes an old idea and makes it new again.

That’s what this week’s Stay Paid guest, Grant Wise, has done with Facebook ads and video.

Grant Wise is the president and co-founder of Witly, a client generation software for real estate agents. Using Facebook ads, he harnesses the power of video and dynamic remarketing to increase the number of prospects who will book appointments. More appointments mean you can win more listings.

The complete Facebook marketing strategy Grant implements for his clients follows three steps:

1. Run Facebook ads featuring homes and properties.

2. Build brand recognition and relationships with a remarketing campaign that uses video.

3. Create trigger ads based on prospects’ interaction with the videos.

If you listen to the end, Grant explains how you can get a free trial of Witly, and triple your conversion rate.

- Josh

To learn how to generate more referrals and repeat business, visit: www.remindermedia.com

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In light of the big game between the Kansas City Chiefs and the Philadelphia Eagles, our team here at Stay Paid thought we could share the value hidden in the examples and words of some of football’s greatest stars. Join us and discover what our selected list of football champions have done to contribute to their success along with what they’ve said about their pursuit of excellence. Then judge for yourself the value of what you hear and whether you can apply it to your own endeavors.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

0:00     Introduction

1:27     Know your numbers | Tom Brady

4:40     Be prepared | Jerry Rice

6:31     Know your competition | Bill Belichick

8:29     Set high expectations | Vince Lombardi

10:41   Action Item | Control what you can | Tony Dungy

Connect | Resources

Download our free Tailgating Pack. It's got everything you need to make your party a success, from recipes to grilling tips to a list of planning essentials. Send it to your football-loving clients, or save it for yourself! 

Our minds are incredibly powerful. For example, a simple change to your mindset can significantly affect the outcome of a situation and, ultimately, your place in life. Professor Carol S. Dweck of Stanford University was the first to describe the differences between a growth mindset and a fixed mindset, and her research explains why some people fail and others succeed. We examine these opposing mindsets, explain how you can tell which one you tend to operate with, and how to take action and make needed changes.

You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.

Connect | Resources
Mindset: The New Psychology of Success by Carol S. Dweck, PhD

0:00 Introduction
1:02 Would you hire for mindset or skill?
2:01 Beliefs about abilities and change
3:03 Beliefs about results
3:22 Beliefs about the unknown/challenges
4:00 Beliefs about feedback
4:23 Beliefs about others’ achievements
5:36 Findings from neuroscience
6:34 Is one mindset right and one wrong? [Golden Nugget]
8:37 Is mindset the result of nature or nurture?
9:34 Six actions

Grant Wise is the president and founder of Witly (a client generation program for real estate agents) and the host of the podcast MarketingGenius.TV. He’s worked with Gary Vaynerchuk, Grant Cardone, and other industry leaders.

Today on Stay Paid, Grant gives us a deep dive into Facebook marketing, and explains how you can use this popular social media platform to close more deals.

To learn how to generate more referrals and repeat business, visit:
www.remindermedia.com

Follow Luke Acree:
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#MakeAMillionInRealEstate #StepByStepSalesMarketingTips #RepeatReferralBusiness

Rick Elmore, a former NFL pro, was working in sales and taking a marketing course when he learned that handwritten notes, with their 99% open rate, perform the best. He took this info back to his job, and six weeks and 500 notes later, he surpassed his monthly quota by 82% and made $28K in commission. Listen to Rick’s interview to fully understand the remarkable impact of connecting with prospects on a personal level, appreciate how much you can stand out from the crowd by sending a simple thank you note to your clients, and discover why his company, Simply Noted, has thrived while his competitors in the handwritten notes industry have failed.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

·      Get your FREE SAMPLE handwritten notes package at simplynoted.com

·      Connect with Rick on LinkedIn

0:00     Introduction

1:52     Rick’s backstory

2:40     Missing the mindset of professional ball

4:26     Being self-funded | No investors

5:21     Pro ball vs. corporate vs. start up vs. owning your own

7:14     The inspiration for Simply Notes

10:09   Making sure it doesn’t look fake

13:19   How it works

14:35   The best handwritten note campaigns

16:39   What are the best performing mailers?

17:53   What next for Simply Noted?

20:04   Good opportunities to use handwritten notes

22:25   Rick’s advice about confronting hardship

26:19   Action Item

With over 100 social media platforms available, it's tough to know where to focus and how much of your time to invest in each one. Today, we're going to skip over the top six (Facebook, Instagram, Whatsapp, Facebook Messenger, YouTube, and WeChat [Chinese messaging app]), and focus on four you may not be using but that definitely deserve a second look.

And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit http://staypaidpodcast.com

Connect | Resources

Episode 185: Create a LinkedIn Profile That Will Have Prospects Calling You, with Jimmy Coleman - https://bit.ly/3n0n4Ph

Social Media Bundle (FREE collection of motivational quotes to share on your social media!) - https://bit.ly/3e6MQxo

Social Media Analytics Tracker (FREE tracker will help you keep tabs on your social media efforts and get you organized) - https://bit.ly/2Qyj1NP

To learn how to generate more referrals and repeat business, visit: www.remindermedia.com

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