Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants (Brad Powell)

What does it take to have a remarkable business? To lead a remarkable life? How do you make something so good that people talk about it?

How can reach more people online without pretending to be something you’re not? What are some natural ways that people could share your content?

These are the questions I'm tackling in this episode! 

Welcome to a whole new season's worth of content that I want to embark on. I want to find out who is doing the most remarkable stuff out there. 

I want to showcase people who are doing remarkable things and I want to share with you what it takes to do something that's truly remarkable.

Here's my new manifesto: refuse to share any message or create any content that’s less than remarkable.

Stay tuned! Don't touch that dial!!

Join the LInkedIn Live Masterclass

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

As a creator entrepreneur you can often find yourself making things way more complicated than they need to be. And this is especially true when it comes to social media and video content creation.

For the generation that identifies as 'digital immigrants,' who often feel anxious and/or left behind by the fast changing world of technology, there's a growing need for guidance in pivoting to the online business world.

My guest, Diana Gladney, joined us to share the innovative ways she's been developing as a creator entrepreneur and how she's helping others do the same - with video content & live video.

Diana is a great example of someone who's figuring this 'creator economy' thing out on her own and is willing to show up and bring you along her journey.

Connect with Diana Gladney

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Break through the noise & create demand with your next video!  Join my FREE Mythbusting Masterclass

All of us creators, myself included, are just absolutely killing ourselves by doing tons and tons of how to videos and tons of educational and value content – because we all believe that this is the thing that we really need to be doing.

Coming to the market place in our zone of genius and constantly teaching about the thing that we know best.

And I’m going to say that this could be one of the things that’s absolutely hurting your business right now.

In this video I’m sharing what I think is probably the most powerful thing that you can do when you are talking to your audience, especially when you’re making a video.

I know that this is going against the grain of what everyone is teaching but I have to stand up for something and this is what I’m about to say.

Why would this be a bad thing?

Well, when you’re only talking about the thing that you know, there’s a couple of problems with that.

I don’t care what niche you’re in or what field you’re talking about or what your expertise is, the information that you have to share is not that valuable.

In fact, it’s already available everywhere. You can search for it on YouTube or you can do a quick Google search and you’ll probably get 10,000 results for whatever question you have.

If the answer to everybody’s problem was just a little bit more information, then we’d all be rich. We’d all be slender and have lost our 50 pounds. We’d all have a beautiful spouse. We’d all have great jobs. We’d all be living this fantastic life.

And yet here we are in the information age, and all this information has been dumped upon us, and most of us are in the same spot that we were before the time of the Internet.

So if information alone isn’t the answer then what is the thing that you really should be trying to focus on when you’re coming to the marketplace and you’re wanting to stand out amongst all of the people who are shouting and talking about the same kinds of things that you’re talking about?

You want to come forward with something that’s a bit polarizing.

And you want to talk to your audience in a way that first of all they feel like you understand them. It’s not important that they understand you as much as you make them feel like you understand them.

You want to make this personal connection in that way and by understanding them, you know that they have a belief system and it’s probably a limiting belief that is keeping them where they are, and keeping them from getting the thing that they would like that your business can help them with.

And so there’s a before-and-after here and you want to come to their mindset knowing what their limiting belief is – and you want to challenge that belief.

You want to bust it right open. You want to challenge this myth that they’ve created in their head and you want to bust it.

You want to have them go, “Oh my gosh, I’ve never thought about it this way.”

This is probably the most powerful thing that you c

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

How do you maintain your creative flow when it comes to creating video content? (or any other kind of content). How do you stay inspired within the constant grind of posting on social media?
​
The conventional advice for being consistent is to batch your content. For example, you shoot several videos in one morning so that you're able to produce a lot in a short amount of time.
​
But, what happens on the day you've scheduled to shoot your video when you're just not feeling it? Or you're distracted by some fire you have to put out in your business?
​
You can end up forcing yourself to make your content in spite of how you're feeling - and it will show. Your energy just won't be there and your content will suffer.

And if this keeps happening, you can start to burn out. I know. I've been there!!
​
So, what I'm sharing in this episode is what's really worked for me in not just creating content on a consistent basis, but how you can create truly amazing video content that lights you up inside and creates real change for your clients.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

How can you leverage LinkedIn for lead generation, without without spending a penny on ads or investing time in building funnels?  How do you develop your content strategy so that it positions you as an authority within your field and spurs engagement?

My guest, Molly Stovold, joins The Live Stream Show to address these questions. She's created a LinkedIn Lead-Gen System that's focused on permission-based marketing that will build you a network of supportive, engaged professionals - organically.

Without ads. Without funnels.

Molly helps online entrepreneurs, therapists, business coaches, startups, NGOs, and service providers, who show up for themselves and their businesses every day, yet struggle to find a growth strategy that works.

Connect with Molly on LInkedIn

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

When you want to learn something new what do you do? I'm betting you look for a video that will show you how to do what you're looking for.

Consumption of online video has skyrocketed in the past two years since we've all been working from home and social distancing.

So, if you’re serious about teaching others, growing your business, or building an online course, instructional videos have turned out to be the best delivery method.

But how do you make a great instructional video? How do you create video that shows how instead of telling how?

For this episode of the Live Stream Show I've invited Andy Owen on to help answer these questions. Andy is the social engagement and video manager at Techsmith the company behind the amazing screen recorder & video editing software, Camtasia.

We took a deep dive into the hows and whys of sharing your wisdom on video. 

Stay tuned!

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

All of your efforts in promoting your work and getting your name out there usually revolve around attracting as many new people as possible.

But, here's the truth: How many people you attract is not nearly as important as who stays.

So what can you do to keep people coming back?

When you're publishing your content marketing stuff - your live videos, your podcast or your LinkedIn newsletter - how do you attract your ideal clients who will binge all your content, buy everything you sell and come back for more?

I've invited Tracy Hazzard, host of The Binge Factor' podcast, on to help answer these questions. Tracy has interviewed & coached hundreds entrepreneurs & content creators to help them discover what they have to share that will give them that sticky quality that will keep people coming back again and again.

Buckle up!

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Whether you're delivering presentations, speaking at conferences or facilitating meetings, the last two years have taught us that it's now essential to learn how to communicate virtually.

As we move into the future, this is not going away.

Most major conferences are going to continue to offer on online component.

Many employees and entrepreneurs are going to continue to run their businesses remotely.

And those who master virtual communication skills are the ones who will excel as leaders in the 'new normal.'

In this edition of The Live Stream Show I've invited communication coach, Laurie Schloff to help us enhance our virtual speaking and communication skills.

Laurie is the author of 'Smart Speaking' and has appeared on Oprah and the Today Show. (Imagine that? After listening to Laurie you'll be one degree of separation with Oprah!)

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Why is it becoming so important to build an engaged community for your business?

Why should you focus less on attracting the largest crowd and more on getting the right people to stay?

And how could you use video to create true fans who binge your content and bring their friends?

To help answer these questions I've invited Ben Toalson onto The Standout CEO Show.

Ben is the Video Content Marketer for Podia, a platform that provides creators with everything they need to create & sell courses, webinars, downloads and build community.

In this episode we take a deep dive into how you can use video to build an engaged community that grows and sustains your business.

Check out Podia

Thanks for tuning into this week’s episode of The Standout CEO Show!

If you love this episode, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who's building a standout business.
You can help us grow the community of the people who are willing to stand out!

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Here's a new angle for why you might consider starting a podcast this year.

Podcast content marketing can be a powerful way to build an audience for your business and there are a growing number of ways to monetize a podcast effectively.

For example, podcast listeners are perfectly primed to be receptive to online courses, and have the disposable income to pay for them.

Just imagine: Instead of letting your old articles or videos sit on your website with little to no traffic, you could use the same information to create an exciting podcast series that reaches a brand new audience.

But what are the most innovative ways that podcasts are being produced right now that will help you grow your audience?

To help explore these and so many other reasons why starting a podcast could work for you, I've invited Mark Asquith onto The Live Stream Show.  Mark is known as 'That British Podcast Guy' and is founder & CEO of Captivate.fm which is a podcast hosting service. 

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Today's episode is all about how my guest, Aimee Montgomery, used LinkedIn to grow her digital marketing & business coaching agency. 

We really went deep into the details of exactly how she pulled this off - landing 20 new clients in her first month just from building relationships on the LinkedIn platform.

BUT, I also want to share some huge news! 

I've combined my LinkedIn Live Jumpstart Masterclass with a bonus bundle and I'm offering it to listeners of this podcast right now for half off! 

Live video is finally available to all users on LinkedIn now is a great time to start using live videos so you can show up on the platform & introduce yourself to your ideal prospects in a genuine and authentic way. 

If you want to get this complete walk-through on how to go live on LInkedIn look use this link:
https://www.loveatfirstview.com/live-video-bundle

or find me on Linkedin and send me a DM!

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

We've all been exposed to so many 'must do' marketing strategies insisting that we need to reach a big following online or build a complicated funnel, or (you fill in the blank...)

But what if we could forget all that?

What if the secret to truly great marketing had nothing to do with what most of the marketing gurus are telling you?

My guest in today's episode is Christina Frei, founder of InnateMarketingGenius.com

And here's the thing that Christina's figured out: The key to standing out in the market - it isn't outside your business, it's not the funnel you've built or the webinar you host or the ad campaign you run -  it's inside you.

Stay tuned! Get ready to discover your innate marketing genius.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

We all know how much first impressions count. And you only get one chance to make a good first impression.

So, with so many first time encounters happening via people bumping into your online profile, it's more important than ever for you to stand out with a personal bio that reveals the multifaceted human with a powerful story that you are.

But what stories should be telling in your bio? Is there a specific framework that you should follow to help shine a light on the things you stand for and believe in? How do you create a bio that captures your particular magic?

To answer these questions I've invited The Bio Writer, Christina Lawrence onto the show to talk about how you can capture your unique brilliance in a bio that speaks to the essence of you. 

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

There used to be only three ways to get noticed: Buy expensive advertising, get the mainstream media to tell your story for you, or hire a huge sales staff to interrupt & tell people individually about your products.

But now, with the myriad of new opportunities to market and promote yourself online, the key to success (and to standing out) is to think more like a journalist and publish amazing content that will build trust and affinity for your brand.

These ideas form the main premise of the newly published 8th edition of "The New Rules of Marketing & PR" written by my guest, David Meerman Scott.

As we've seen over the past two years where we could not meet one another face-to-face, the kind of online marketing that David writes about in his book has become even more essential.

Here's the key takeaways from this episode:

• The old rules of marketing that haven't changed in the past 15 years.
• Newshacking - a word coined by David - and why it could be the most effective way to reach a wider audience.
• How the new rules are all about taking charge of your messaging and publishing content your audience looks forward to.

Stay tuned for a deep discussion of what are the new rules of marketing that work today and how you can harness them to help your own brand stand out!

Want to stand out as the face of your brand and get more engagement from your social media posts and videos?

Earn the attention of people who know they’re a perfect fit for your offer with my FREE guide: 40 Video Engagement Post Ideas.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

How you can monetize a small audience?

We've all been told that the thing we need to do in order to be successful online is to reach and grow a large audience. 

And after we've attracted a big audience and earned their attention and earned their trust, then - after all that happens - then we can start making money.

But, in this episode, my guest, Ina Coveney, is here to challenge that conventional wisdom.

Ina is a business coach for online coaches. She's the host of the Global Phenomenom podcast - which I highly recommend listening to. And her program is called Get Clients First.

So this is not Grow Your Audience first - it's clients first. You don't have to wait! 

Imagine if you didn't have to spend all of next year promoting on social media trying to reach and grow the biggest audience possible.

What if you could actually make your living doing what you love - right away by getting clients first and monetizing a tiny audience. How do we do that?

That's what we're talking about, so stay tuned!!

Get Ina's 100 Post Ideas

If you're inspired by today's episode and you're ready to build a stand out business and void getting lost in the crowd then I have an invitation. I'd love to talk with you about how to make your brand uniquely compelling, effective and radically different. I've still have a few spots in my calendar for a standout business breakthrough session where we can make a plan for you to become a Standout CEO.

Schedule a call with me

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

I think we can all agree that publishing a book can be one of the best ways to get your name out there and establish yourself as a trusted source on a particular topic.

In the digital age, everyone has access to the same information. Which is why a strong personal brand with a book can set you apart from your competition and help you stand out as an expert in your field.

However, you know that writing a book not as simple as snapping your fingers and making it happen. So, if you think you've got a book in you & you’re planning to build your expert platform by publishing a book, then you definitely want to tune into this episode.

My guest, Jeremy Jones is sharing how your well-written and strategically marketed book can help you establish yourself as an industry thought leader, boost your speaking engagements, and grow your profitable coaching or consulting practice.

 Get Jeremy's free e-book: https://authoritycoach.com/

If you're inspired by today's episode and you're ready to build a stand out business and void getting lost in the crowd then I have an invitation. I'd love to talk with you about how to make your brand uniquely compelling, effective and radically different.

I've still have a few spots in my calendar for a standout business breakthrough session where we can make a plan for you to become a Standout CEO.

Schedule a call with me

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Most of things you read about how to have storytelling success focus on your imagination, or the ideas you have, or on brainstorming.
But, all of that is quite far down the funnel.
At the very beginning you don't even know what your ideas are.
You don't even know what you should be talking about.
You don't know anything.
All you have is a blank screen 📺
But you do have stories, you have ideas & you have knowledge within you that's priceless.
Let's talk about how you can tap into your self expression as your way to stand out that could be the basis of career or a product or a whole business.
Learn more about my Mic Drop Moments framework: http://mymicdropmoments.com

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

You don't become a stand out CEO all by yourself. It takes a whole ecosystem of your network and community. Your relationships with your family, your friends, your colleagues, your team and your clients and customers all contribute to make or break your business.

And yet, when we get swept away by our emotions, whether positive or negative, we can either be carried off to dreamland or spiral down into doomland depending on how we're feeling in the moment. Neither of which is good for our work or relationships or well being.

So, how can you gain control to use your emotions as an asset? How can you learn to harness raw emotion and use it as a platform to relate to your world?

These are the questions that my guest, LeeAnah James, has been tackling in her work as an Emotional Intelligence coach.

Join our conversation we talk about the exact framework LeeAnah uses to help you take charge of your emotions and start taking charge of your work & your life.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

What are the secrets to productivity, growth mindset AND happiness? In our hustle culture world, is it even possible to be super productive, achieve remarkable growth and be happy?

There's certainly many examples of business leaders who's business has become successful who aren't happy. And for the rest of us who are still struggling to stand out, to reach our goals - how can we be happy along the way?

Or do we have it all backwards? That maybe happiness comes first. That our goals and dreams can only flow from creating a mindset of happiness.

These are the questions that my guest, Yuri Choi has been asking in her work as a performance coach and with her new book, "Creating Your Own Happiness."

If you're inspired by today's episode and you're ready to build a stand out business and void getting lost in the crowd then I have an invitation. I'd love to talk with you about how to make your brand uniquely compelling, effective and radically different.

I've still have a few spots in my calendar for a standout business breakthrough session where we can make a plan for you to become a Standout CEO.

Schedule a call with me

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

What makes your content, your way of showing up, different from everything else out there? 

Answer that question. 

How can you build a stand out personal brand for yourself online? And how can you do it in the most effective way? And how can you do it without selling your soul and spending all your time on social media?  

If you have any sort of presence online, you have a personal brand. You know that your personal brand needs to be rock solid.

But if you’re among the digital immigrant generation, you may be feeling like the whole digital marketing train has left the station – without you on it.

So, in this episode I’m sharing 3 steps to building a stand out brand online that have worked for myself and my clients to make sure that your personal brand stands out in a sea among the millions of younger folks who are mostly just adding to the noise.

Episode Resources:
Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Remote Video Producer – Power you personal brand with a stand out video podcast.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who is a creator, who’s looking at doing video and they want to get better at it.

You can help us grow the community of the people who are standing out to make better things that make things better.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

How would you like it if you could sit back and clients — exactly the kind of clients you want to work with — simply came knocking on your door asking to work with you?

You'd be living the dream, right?

But, you probably didn’t get into your business because you wanted to be a salesperson.

You started doing this because you’ve got a great talent and you genuinely want to solve the problems for your clients that your business was build to solve.

At no point did you probably think, “And I really want to spend most of my time searching for clients.”

So let’s talk about what it looks like to sit back and have clients come to you, because living the dream is possible, if you do it right.

Tune into this episode to hear:
- The two major marketing buckets that will bring your clients to you
- Why developing organic marketing is totally worth it
- How to build your authority engine

Episode Resources:
Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Video Podcast Producer – Power you personal brand with a stand out video podcast.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who is a creator, who’s looking at doing video and they want to get better at it.

You can help us grow the community of the people who are standing out to make better things that make things better.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

The startup game is a roller coaster. It can be one of the most difficult, frightening, stressful roller coasters in the world.

As a founder, an executive, or a leader in an early stage company, you probably feel alone in your struggles. One day you’ll get amazing news, and then the next day you’ll run into major problems that feels like the sky is falling.

So how can you navigate the inevitable highs & lows that come from starting a new venture? And how do you gather enough momentum to break through and create a truly stand out business?

These are the questions I asked my guest, business coach Noah Koff, who shared his insights on how you can dominate your market without having a huge household brand name or secret insider connections.

Episode Resources:
Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who wants to build a stand out business but they’re feeling lost in the crowd.

You can help us grow the community of the people who are standing out to make better things that make things better.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

There are so many ways to create content on LinkedIn. You can create a basic post, shoot a native video, publish a newsletter/article, post a poll, and even do a LinkedIn Live.

But the problem is, many people struggle with how to engage their audience. How do you develop your content strategy so that you grow your personal brand and establish yourself as an authority?

My guest, business coach for personal branding & business growth Scott Aaron joins the Stand Out CEO Show to address these issues. Scott the go-to specialist when it comes to converting traffic, establishing connections, creating income using LinkedIn and building personal brands.

Scott helps entrepreneurs and coaches achieve success while building their own networks organically, but without complicated and costly marketing tactics.

Connect with Scott

Episode Resources:
Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who wants to build a stand out business but they’re feeling lost in the crowd.

You can help us grow the community of the creative entrepreneurs who are standing out to make better things that make things better.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

What if you had a system that made it easy to earn money online? And what if you could have consistent growth without working more hours?

That's what my guest, Dr. Matt Shiver will be answering in this episode of The Stand Out CEO Show. Matt helps entrepreneurs build simple, effective lead generation systems that allow their business to grow without them working “in the business.”

Join us as we take a deep dive into how you can create a stand out growth system that not only works, but brings you consistent growth month after month so your business can have a bigger impact.

Episode Resources:

Connect with Matt Shiver

Free Guide: 40 Video Conversation Starters - Earn the attention of people who know they're a perfect fit for your offer!

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who wants to build a stand out business but they’re feeling lost in the crowd.

You can help us grow the community of the creative entrepreneurs who are standing out to make better things that make things better.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

What's your vision for running a first class business and how do you become a true leader in your market?

How can you unlock sustainable revenue growth in your business while maintaining healthy boundaries as an entrepreneur?

These are the questions that my guest, marketing agency owner, Jackson Calame, will address on The Standout CEO Show.

Jackson's core work is helping people pursue their passions successfully by empowering them to focus on doing what they love full-time.

Episode Resources:

Connect with Jackson Calame

Free Guide: 40 Video Conversation Starters - Earn the attention of people who know they're a perfect fit for your offer!

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who wants to build a stand out business but they’re feeling lost in the crowd.

You can help us grow the community of the creative entrepreneurs who are standing out to make better things that make things better.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Not a big fan of public speaking? You're not alone!

Study after study confirms that public speaking remains one of our single greatest fears.

Warren Buffett had public speaking anxiety, Julia Roberts had it, and even Adele (the singer) had anxiety so she created an alter ego "Sasha Carter" to pump her up before shows.

So, how do you overcome the fear of public speaking? To help answer that question I've invited public speaking coach, Kit Pang onto the Stand Out CEO Show.

Kit is a 3-time TEDx speaker and founder of Boston Speaks and he's going to walk us through his best methods for beating public speaking anxiety.

Episode Resources:

Register for the Fearless Speaker Summit

Free Guide: 40 Video Conversation Starters - Earn the attention of people who know they're a perfect fit for your offer!

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who wants to build a stand out business but they’re feeling lost in the crowd.

You can help us grow the community of the creative entrepreneurs who are standing out to make better things that make things better.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Want to attract and retain more prospective customers in the most efficient way possible?

Want to align your Executive Personal Brand within your industry?

Want to create new media opportunities for yourself?

Then join my special guest, Melanie Borden and learn how you can elevate your executive personal brand that sets you apart from your competitors.

Melanie has grown her own brand on LinkedIn to over 160,000 followers in just the past 2 years.

She's worked in with leadership from public tech companies to private start-ups, retail automotive, and now has established her own marketing consultancy with a clear focus on harnessing online marketing strategies to build corporate and personal brands.

Episode Resources:

Connect with Melanie on LinkedIn

MelanieBorden.com

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who wants to build a stand out business and grow their personal brand.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

What if you had an all-in-one payment & business app on your phone that let you work from anywhere and take care of all your invoices, hiring contracts & meetings?

What if there were a mobile platform that let you take back control of how you earn and how much you earn?

While gig economy sites like Upwork and Fiverr are taking advantage of their middle-man position by taking 20% your income, what if there were a perfect business banking solution for online entrepreneurs?

Well, that's exactly what my guest, Indiana Gregg has built with the Wedo app. A serial entrepreneur and former singer-songwriter, Indy understands the creator economy from the inside out.

Join us as we explore how you can thrive in the creator economy.

Episode Resources:

Connect with Indiana Gregg on LinkedIn

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

How can you attract your exact, right-fit clients & become the obvious choice with your personal brand?

What if you were given the clarity, confidence and energy to develop a brand that was purposeful?

And what if you had a clear process to build your brand and erase marketing confusion?

This is the life work and mission driving my guest on the Stand Out CEO Show, Aarti Parmar who is an award winning brand strategist  & personal brand coach.

Listen up as we take a deep dive into what it takes to build a stand out personal brand.

Hint: it's not what you think...

Episode Resources:

Connect with Aarti Parmar on LinkedIn

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

What would it be like if you gave yourself permission to simply be yourself? If you gave yourself permission to succeed?

What can you accomplish when you’re feeling capable? When you’re feeling certain of the outcome?

What would your life & work challenges be like if it felt like they could be met with ease?

These are the questions we'll be exploring with the next guest on the Stand Out CEO Show, Jim Self, who's an international speaker, author and leader in the field of personal energy management. He's also co-founder of A Course in Mastering Alchemy.

Join our conversation as Jim shares tools for personal growth that can help you move beyond limiting self beliefs to harnessing your energy for positive change.

Episode Resources:

Connect with Jim Self: https://masteringalchemy.com/

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

We've all experienced the power of music. How listening to a song can transport you to an exact moment in time where you not only remember it in exact detail, but you can feel the energy from that moment.

Maybe you've experienced that same feeling while you're singing in the shower or singing in your car along with a song that's blasting on the radio.

What if you could regularly tune in to that energy?

What if the practice of getting in synch with your songs, that playlist from your life, was one of the keys to your success?

To help explore these questions and more, I've invited Brady Brewer who goes by the alter ego, The Spiritual DJ.

Brady is dedicated to using music to help high-level entrepreneurs bust emotional blocks, remaster the unknown and amplify Joy.

Episode Resources:

Connect with Brady Brewer: https://www.instagram.com/bradybrewer.remastered

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

How can you create an omnipresent online presence without spending your whole life on social media?

What if you had a system that would allow you to publish your content across all your social media channels - without you doing extra work?

What if you could create one piece of content and then publish everywhere - automatically?

To show us how this can work I've invited Hani Mourra, founder of Repurpose.io, onto the Stand Out CEO Show.

Hani has built a platform that lets you create once and then publish everywhere - giving you unlimited pieces of content optimized for each platform - and growing your audience faster than ever before.

Super excited for this one!

Episode Resources:

Connect with Hani Moura: https://repurpose.io/

Mentioned in this episode:
Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

One of my biggest challenges as a solopreneur has been my firm conviction that I can do it all.

In fact, I've spent years under the false assumption that there were certain things that no one could do better - like, for me, editing video.

(how could anyone else know the story I want to tell?)

And yet, by hanging on to these day-to-day tasks - by continually working in the trenches on 'all the things' - I was missing opportunities for growth and evolution and even maintaining my inspiration and sanity!

For example, what does your website say about you?

Does it free you from worrying about the technical stuff so you can fully unleash your magic to the world?

What does your team say about you? Do they free up your time and energy to pursue more of what makes you unique?

These are the questions that this week's guest, Dave Braun is tackling in his work as CEO of Pro Website Creators and Chief Freedom Officer of Hire My V.A.

Dave is on a mission to help you unleash your full potential in all areas of your work and life.

Listen up if you want to bring significance to your life and business via intelligent website design and smart business practices.

Episode Resources:

Connect with Dave Braun:  prowebsitecreators.com

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Want more people to respond to your LinkedIn posts or videos?

Wondering how to create LinkedIn content people will engage with?

Join the next guest on the Stand Out CEO Show, Daniel Kading and discover a Linkedin engagement marketing strategy that will improve your content creation process & help you interact with more prospects and grow a stand out personal brand.

Dan is a LinkedIn Success Mentor who helps businesses grow their brands on LinkedIn via content, community & engagement marketing.

Episode Resources:

Connect with Daniel Kading on LinkedIn

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Trying to stand out amongst all the noise is one of the biggest challenges facing every small business.

With the current state of over saturated media & online channels, how can you harness the power of the press and gain massive exposure that actually moves the needle on your business growth?

I've invited Sabrina Stocker onto the Stand Out CEO Show to help us meet this challenge. Sabrina is a public relations expert and cofounder of Two Comma PR.

Using a combination of storytelling and behavioral economics she launched a viral PR campaign for her company, Shopping Slot.

“Every press publication in the UK picked it up, which resulted in over 100,000+ users within 24 hours and over 3 million page views and nearly half a million users within the first six weeks,”

Join us as Sabrina breaks down her PR formula and find out how you can put it to work for your business.

Episode Resources:

Connect with Sabrina Stocker on LinkedIn

Two Comma PR

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

What’s the secret to showing up big time and stepping out as the person who you really are?

What can you do to get out of your own way and take a stand as the person you're meant to be.

We all carry a little mirror in our pocket that reflects who we are and how we show up.

It's called your smartphone.

And if you're feeling less than confident about revealing yourself, a great, daily practice is to pick your phone up, hold it selfie-style, hit record and say what's on your mind.

To start this episode off I've pulled a really cool bit of inspiration from a viral video clip showing exactly how you can do this.

Not to be missed!!

Episode Resources:

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

The way you shop online is changing. Live streaming has become a super popular way to shop for items, and Live Commerce is at the forefront of this new trend.

But, so far the main venues for live shopping have been limited to private platforms like QVC or via affiliates operating on Amazon.

Now there's a brand new way to set up live shopping video on your own website & on your social media accounts (yes, multicast!).

Your video is linked directly to your Shopify, Square or Woocommerce & lets viewers click on the video, go directly to the product page and purchase - all while your live video keeps streaming!!

Mind. Officially. Blown.

This week's guest is Nicolas Bailliache, who's CEO of the shoppable video platform, Estreamly.com

Episode Resources

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

How can you create content that is so attractive that your audience will want to start binging on everything you've published?

One of the secrets: You need to turn your content into a series - into a show - and there's no easier way to do this than to create a live video podcast.

In this special episode the host of the Binge Factor podcast, Tracy Hazzard welcomes me onto her show as a guest where she picks my brain about how I've turned this podcast into a live video series.

And bonus, she reveals my binge factor!

Listen in as we tackle the wins and challenges of live streaming podcast episodes and how you can get started, including the dos and don‘ts of live streaming and some important tips to get your brand known as an authority.

Episode Resources

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

In times of turmoil, and economic downturns, it’s those who stay the same that struggle. But if you learn how to reinvent yourself, your business can pull through the tough times and come back stronger.

Or so we're told...

And yet so many are resistant to change and cling to their old identities and the world changes around them.

(Think Kodak 📷 ).

Today we're going to dive into the question of why reinvention is a necessity for your business with serial entrepreneur and business growth coach Shilpa Panchmatia.

Listen up as we explore why this might be the perfect time to time for you to reinvent your business and brand so that it stands out from the crowd.

Episode Resources

Mic Drop Moments – 1 hr of your time = a month of social video content! Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

What would your business be like if you could obliterate wimpy offers, eradicate blah sales pages & banish boring emails?

How can you create compelling content that converts and actually profit from persuasion?

To help answer these questions I invited certified persuasion coach, Karen Grill onto the Stand Out CEO Show.

Stay tuned as she shares the simple levers of persuasion that you can start using that will actually help your prospects persuade themselves that they're a great fit for your offer.

Listen up as we take a deep dive into how you can sell more using the power of persuasion and help you identify your persuasion gaps and convert more people.

Episode Resources:

Connect with Karen Grill on LinkedIn

KarenGrill.com

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do: 

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Does your brand connect with your right audience?

How do you create a consistent and cohesive brand that lets you step into your expertise?

How do you make sure the experience someone has with your brand tells the same story...?
 
Every. Single. Time.

If your audience & customers & clients don’t understand what you’re all about as a brand, they’re going to have a real hard time connecting with you and your work.

To help address these issues I've invited re-branding specialist, Kelly Wittman onto the Stand Out CEO Show.

If you're looking to connect the dots between what you want your brand to be known for and how you’re actually showing up online then listen up!

Episode Resources

Connect with Kelly Wittman: https://wittandcompany.com/

Want to become the face of your business & turn your personal brand into profit?
 
In just 1 hour & get a month of short-form video content!
Check out: Mic Drop Moments 

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Have you ever thought that maybe all the digital marketing you're doing might actually be hurting your business?

That you're not “breaking through the noise,” you're just adding to it?

Perhaps you're not simply “one funnel away.” Maybe your funnel is preventing the big fish you want from seeing your bait.

Our guest on this episode of The Stand Out CEO Show, Tom Schwab, wants you to consider that you are just One Conversation Away from a rich life and a profitable business.

Tom is the Chief Evangelist Officer at Interview Valet where he helps his clients have more meaningful conversations as podcast guests.

If you believe that the best things in life come from conversations then this episode is for you!

Episode Resources

Connect with Tom Schwab: https://interviewvalet.com

Want to become the obvious choice to the right crowd & attract more clients on video? Check out: Mic Drop Moments - You meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Stand Out Business Show!

If you loved this episode and you’re loving The Stand Out Business Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone you know who's building a stand out business and growing their personal brand.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

You've likely heard this before: "In order to have a successful online business, you absolutely need a funnel!"

After all, a funnel promises to automate your business - magically bringing you clients while you sip piña coladas🍹on the beach, right?

The problem is that a funnel is impersonal. Your Funnel reduces your prospects to numbers.

You're forcing people down a path and squeezing them, round pegs and square pegs alike, through a small hole.

Funnels treat people like cattle. 🐮 Or sheep 🐑

Enter today's guest on the Standout CEO Show, Robb Gilbear, founder of GrowthHabit.org.

Robb suggests that instead of a funnel that you need to build a rocket ship where potential clients excitedly volunteer for the ride, enjoy the journey, and the clients who join you for the adventure stay with you for longer.

Buckle up - today we're headed for the Milky Way...!

Episode Resources

Connect with Robb Gilbear: https://growthhabit.org

Want to become the obvious choice to the right crowd & attract more clients on video? Check out: Mic Drop Moments - You meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout Business Show!

If you loved this episode and you’re loving The Standout Business Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

How do you sell with a story?

If you've read any book about storytelling for business you've probably heard the advice, "make your customer the hero, and you be the guide."

But today's guest on the Standout CEO Show is challenging that conventional storytelling wisdom.

Business storyteller and storytelling coach, Dan Manning, says that when you're telling a story to sell, start by telling your own story in a  way that shows that you understand your customer's problem and then shows how you solved it.

Listen up as Dan breaks down how you can tell the kind of personal story that doesn't just communicates your product or service, but also shares who you are as well.

Episode Resources

Connect with Dan Manning

Want absolute dream clients coming to you with ease who know they’re a perfect fit for your offer?

Stand Out In 60 Seconds - Check out Mic Drop Moments - Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout Business Show!

If you loved this episode and you’re loving The Standout Business Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Have you ever found yourself setting goals and then not following through?

Or, even worse, have you ever followed through on a goal but found yourself in a place you really didn't want to be?

Here's how you can avoid that fate in the coming new year...

I want to bust the myth that says the only way to achieve success is to set goals.

I'd like you to consider that it's totally OK to not know and move forward anyway.

If you happen to be one of those people who is super clear on what you want in life, this episode is not for you.

But for all the rest of us.

If you aren't always clear on where you want to go, then listen up!

Episode Resources

Get Victoria Labalme's book Risk Forward: https://amzn.to/3fLbypw

Want more ideas for making irresistible videos? Get 40 Video Hooks that work with any niche: http://40videoideas.com

Stand Out In 30 Seconds Have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout Business Show!

If you loved this episode and you’re loving The Standout Business Show series, 
there’s one thing I'd love you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

People have been talking more and more about building community rather than focusing on building a huge, large audience.

So, as we're looking forward to the new year, why do YOU think it's become so important to build an engaged community for YOUR business?

And why should you focus LESS on attracting a big crowd and MORE on getting the right people to stay?

One of the biggest mistakes I see when people make videos (or post any kind of content) is that they treat their content like a broadcast instead of a conversation.

I like to think about content creation like church on Sunday - call and response.

Only in this case you want the people in your audience to prompt response from you!

Today's episode is a replay of an interview I did with Ben Toalson, who's the lead video content creator at Podia - an online course and community building platform for creators.

In episode Ben is sharing his best secrets for building an engaged community on video that grows and sustains your business.

I know you're going to like this one. Stay tuned...

Episode Resources

Check out Podia https://www.podia.com/

Want more ideas for making irresistible videos? Get 40 Video Hooks that work with any niche: http://40videoideas.com

Stand Out In 60 Seconds Have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout Business Show!

If you loved this episode and you’re loving The Standout CEO Show series, 
there’s one thing I'd love you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Isn't it time you got serious about short form video?

Heading into 2023 it's become clear that all of the eyeballs on social media are on TikTok, Instagram Reels & Youtube Shorts.

If you post short form video consistently on any of these platforms, their algorithms will reward you by showing your content, and spreading your message, to more and more people.

There's probably never been a greater way to grow your personal brand, and build that know, like and trust factor at scale than with short form video content.

Even if you're feeling late to the game this is a great time to go full speed ahead with short form video this year.

To spark this conversation I've invited Digital Marketing coach Neal 🎙 Schaffer onto the Standout CEO Show and he's going to help break down how you can benefit from creating a short form strategy that works for your business and some of the pitfalls to avoid.

Listen up!!

Episode Resources

Connect with Neal Schaffer

Want more ideas for making your videos irresistible ? Get 40 Video Hooks that work with any niche: http://40videoideas.com

Stand Out In 30 Seconds Have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout CEO Show!

If you loved this episode and you’re loving The Standout CEO Show series, 
there’s one thing I'd love you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

What if you could run your business without the pressure of growing beyond 7 figures?

And instead deciding what you actually need and want and crafting a way to do it in 25 hours a week?

What would your business & life look like?

This is exactly the vision that today's guest on the Standout CEO Show, business coach Karin Rozell brings to her work - a method she calls Happy Little Practice - designed for companies of one.

Listen up as we take a deep dive into how you can develop your own happy little business.

(& who doesn't want a happy little business, right?)

Episode Resources

Connect with Karin Rozell

Want more ideas for making your videos irresistible ? Get 40 Video Hooks that work with any niche: http://40videoideas.com

Stand Out In 30 Seconds Have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout CEO Show!

If you loved this episode and you’re loving The Standout CEO Show series, 
there’s one thing I'd love you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Is it possible to build a successful business as a company of one working just 5 hours/day?

My next guest on the Standout CEO Show, Trevor Blake is a creator and builder of successful home-based companies.

In 2010, Trevor was running 3 companies simultaneously from home while working less than 5 hours a day.

Although he built a network of part-time contractors to run various functions of the companies, he never hired a single employee.

The combined value of the companies was around $600 million.

In this episode we're going to talk about the practical magic - yes magic - that will allow you to do the same.

We’re conditioned to think that the harder we work, the more we achieve…

But Trevor is joining us to demonstrate how the opposite is scientifically and psychologically true.

...and share some of the tools and techniques to ensure you can do exactly the same.

Stay tuned...!

Episode Resources

Connect with Trevor Blake

Launch your Online Growth with 40 Video Hooks for any niche: http://40videoideas.com

Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout CEO Show!

If you loved this episode and you’re loving The Standout CEO Show series, 
there’s one thing I'd love you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Chances are you think you’re a good listener.  And chances are much of the advice you've heard on how to be a great listener falls far short of developing good listening skills.

But, what if great listening came from subtracting what isn't working rather than adding more?

This the main question that today's guest, Jacob Coldwell is raising in his work to make us all better listeners.

Jacob is the author of 'Listen Simply, How to Understand What People Are Saying' and he's the founder of Mountain Pass coaching.

Listen up as we take a deep dive into the tools and insight to repair your relationships, restore your leadership, work better in teams, and make you a force in any human endeavor.

Episode Resources

Connect with Jacob Coldwell

Launch your Online Growth with 40 Video Hooks for any niche: http://40videoideas.com

Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

If you loved this episode and you’re loving The Standout CEO Show series, 
there’s one thing I'd love you to do:

Share this episode with a friend. 

And thanks for listening!

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Ever wonder how you could start your next presentation so that it made people curious to learn more?

Or maybe your looking for that hook for your next podcast episode, video post or even your business pitch?

And how can you finish your presentation so people want to connect and learn more? So that they'll engage with you?

Or even become your champions & start telling others about you?

Helping you answer these questions is the mission and life's work of today's guest on the Standout CEO Show, Andy Churchill, who teaches how to use storytelling, visual design, gestures, voice, anxiety, and dozens of other key pieces to make your communication and presentations more outstanding.

Think of this episode as your shortcut to presenting better.

Stay tuned!!

Episode Resources

Connect with Andy Churchill

Launch your Online Growth with 40 Video Hooks for any niche: http://40videoideas.com

Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

If you loved this episode and you'd like to be a champion for the Standout CEO Show, 
there’s one thing I'd love you to do:

Share this episode with a friend. 

And thanks for listening!

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

 We talk a lot about how to stand out on this show: How to do something so new and different that it will get others talking. 

Well today's guest on the Standout CEO Show, Liz Hamlet "The Success Spark", has certainly been charting new and different territory. 

She's taken advantage of the underused social audio feature on LinkedIn and turned it into a gathering place for people who dislike traditional networking. 

She and her co-host, Yolanda Sissing, founded the Antisocial Social Club for entrepreneurs and "antisocial networkers" who hate the 60 second pitch and traditional networking. 

As a result she's building genuine community and literally getting people talking on the platform. 

Join us as we take a deep dive into how she created this antisocial social network.

Episode Resources

Connect with Liz Hamlet

Check out the Antisocial Social Club

Launch your Online Growth with 40 Video Hooks for any niche: http://40videoideas.com

Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

If you loved this episode and you'd like to be a champion for the Standout CEO Show, 
there’s one thing I'd love you to do:

Share this episode with a friend. 

And thanks for listening!

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Think about the state of live shopping for a moment: Welden, a high-end US handbag startup, is selling 20% of its products via live shopping in China!

(where tens of thousands of viewers watch live shopping sessions on their phones!?)

What's going on with live stream shopping? And if you're an online retailer, how can you get in on this trend?

These are the questions I asked this week's guest on the Standout CEO Show, Carmen Muley who's someone who's seen live shopping from the inside out.

Carmen is a live shopping strategist who founded her agency in Spain - but started her live shopping career by hosting for the first ever Live Shopping show from Aliexpress in China.

Listen up!!

Episode Resources

Connect with Carmen Muley

Launch your Online Growth with 40 Video Hooks for any niche: http://40videoideas.com

Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

If you loved this episode and you'd like to be a champion for the Standout CEO Show, 
there’s one thing I'd love you to do:

Share this episode with a friend. 

And thanks for listening!

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

You've seen the hype:
"Get 10,000 leads in 30 days!"
"The secret to effortless lead generation!"

Let’s be real—these promises are pure B.S.

If you’ve ever felt like there’s some hidden formula for unlocking a flood of perfect leads, you’re not alone. But the truth is, there is no magic trick.

In this episode of The Standout Business Show, I’m exposing the biggest lead generation myths that are holding coaches, consultants, and high-ticket entrepreneurs back—so you can finally stop chasing shortcuts and start attracting the right clients.

Here’s what you’ll discover:

✅ The #1 mindset shift that will change how you think about lead generation forever
✅ Why the idea of getting leads without showing up is a total scam
✅ The truth about outsourcing lead generation—and why it rarely works for high-ticket coaches
✅ How to position yourself as the trusted authority so leads come to YOU

If you want to build a business where ideal clients seek you out (instead of you chasing them), this episode is your wake-up call.

🎧 Hit play now and let’s bust these myths once and for all!

Episode Resources:
New Masterclass! Fill your coaching or consulting practice with 10-20 ideal clients while doing what you’re best at & what you love most.

Join the “Make Coaching Your Marketing masterclass (It’s FREE!)

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

"The best way to predict the future is to create it. Every day show up to build the best version of yourself - you never know who you're inspiring."

These are the words of this week's guest on the Standout Business Show, Amberly Allen.

Building her successful business during the pandemic, as a single parent and working in the male-dominated industry of automotive, Amberly has learned how you don't have to accept what the world is handing you.

You can make your own lane to success.

Listen up to hear:

🎙 How Amberly super-niched to become the best provider in her industry
🎙 How partnering with industry associations built her authority
🎙 Her secrets to managing the chaos of startup founding while single parenting
🎙 Why Amberly is grateful to be working in a male-dominated industry
🎙 Why using video brought better leads

Episode Resources

Grow Your Online Brand with 40 Video Prompts that work for any niche: http://40videoideas.com

Get my free training: Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

If you loved this episode and you'd like to be a champion for the Standout Business Show...

there’s one thing I'd love you to do: Share this episode with a friend. 

And thanks for listening!

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

What if just TWO HOURS a month could transform your social engagement on Instagram? (even if you think it's 'too late' to get on Instagram)

I'm a BIG believer in being super efficient & strategic when it comes to any form of content marketing. After all you've got a business to run and you can't spend hours upon hours every month trying to figure out what's working.

That's where today's guest, Jenn Herman, Instagram expert extraordinare comes in.

For this week's episode, Jenn is sharing how you can increase your reach on Instagram and create video reels that work - so that you're driving up engagement and increasing conversions & sales from Instagram.

Takeaways:
🎙 Why Instagram presents such a great opportunity for marketing you business & building your brand
🎙 Jen's recipe for which content types to post
🎙 The perfect cadence for posting consistently (it's much easier than you think)
🎙 The best content type for conversions

Listen up!!

Episode Resources

Connect with Jenn Herman

Grow Your Online Brand with 40 Video Prompts that work for any niche: http://40videoideas.com

Get my free training: Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

If you loved this episode and you'd like to be a champion for the Standout Business Show...

there’s one thing I'd love you to do: Share this episode with a friend. 

And thanks for listening!

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Every business needs to face this tough question: why should your customers & clients choose you?

Are you creating a unique image and identity for your brand that sets it apart in the minds of your audience?

How can you position your brand so that others in your industry become irrelevant?

Answering these questions is the life's work and mission of this week's guest, ✳️ Nikola Grabacic, who's the owner of the Spark & Matter creative agency that helps purpose-led brands scale effectively in the post-Covid world.

Join us as we take a deep dive into helping you figure out how to position your brand so that it stands out.

Takeaways

• Where to start when positioning your brand
• The most radical way you can get inside your target audience's mind
• How to put the personal in personal branding

Episode Resources

Grow Your Online Brand with 40 Video Prompts that work for any niche: http://40videoideas.com

Get my free training: Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

If you loved this episode there’s one thing I'd love you to do:  go ahead & share this episode with a friend. 

And thanks for listening!

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

No one taught us how money really works growing up.

Our schools are busy turning out generations of financially illiterate graduates.

And our parents aren't usually the most reliable financial guides.

As adults we end up learning about money from the school of hard knocks - where we often end up broke or stuck in some debt-laden financial nightmare.

After all, the average American holds a debt balance of $96,371...(!)

So, how do you take charge of your financial well being and reach a level of financial independence?

Answering that question is the life's work & mission of this week's guest, Leah Garcia - Financial Professional.

Join us as we challenge the 'normal' financial path of the average American and take a deeper look at how money really works.

Episode Resources

Grow Your Online Brand with 40 Video Prompts that work for any niche: http://40videoideas.com

Get my free training: Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

If you loved this episode there’s one thing I'd love you to do:  go ahead & share this episode with a friend. 

And thanks for listening!

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

What if it was easy to end scarcity now and forever? To stop chasing money & stop living for money?

And what if the solution has nothing to do with politics or social issues?

Can you imagine that it's easy to solve the problems of the world, scarcity and suffering without being divided by politics, economics or social issues?

With thirty years of professional financial market experience and over a decade of intensive research, Kristen Ragusin believes we've been living with scarcity because we're buying into the ILLUSION that money should be scarce.

Her new book, "The End Of Scarcity" delves into the very concept of money - what money is, how it actually works and presents a new way to recreate our money system that's NOT based on debt.

Buckle up 'cause this is the true money revolution—what comes after Bitcoin and cryptocurrencies.

Episode Resources

Grow Your Online Brand with 40 Video Prompts that work for any niche: http://40videoideas.com

Get my free training: Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

If you loved this episode there’s one thing I'd love you to do:  go ahead & share this episode with a friend. 

And thanks for listening!

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

I've always believed that instead of sharing information about what what you do, the best way to get people to pay attention, and inspire them to take action, is to go on a rant.

But simply ranting is not enough.

How do you connect your rant to issues & challenges that your audience is facing and then translate into the opportunity to solve those challenges by working with you?

In short: how do you turn your rant into revenue?

In this episode I'm sharing a 5-step framework that asks a set of questions designed to articulate your value in a way that expresses your true passion.

Get ready to take some notes!

Episode Resources

Making your business different is crucial to your success, but where do you find the steps to actually do it?  

Each week on the Standout Business Show you'll get new insights on how to build a business that gets noticed.

Learn the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and radically stand out.

Join 4,500+ standout business leaders for free.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

There are so many ways to create content on LinkedIn. You can create a basic post, shoot a native video, publish a newsletter/article, post a poll, and even do a LinkedIn Live.

But the problem is, many people struggle with creating content that actually engages and reaches the right audience. 

How do you develop your content strategy so that you grow your personal brand, establish yourself as an authority and create a real connection with the right crowd?

My guest, business coach for personal branding & business growth Scott Aaron joins the Standout Business Show to answer these questions. Scott the go-to specialist when it comes to converting traffic, establishing connections, creating income using LinkedIn and building personal brands.

In this episode he breaks down his 4-step process that he calls “The LinkedIn Layer Cake” for making authentic connections that will grow your business.

Episode Resources

Making your business different is crucial to your success, but where do you find the steps to actually do it?  

Each week the Standout Business Show & Newsletter brings you new insights on how to build a business that gets noticed.

Learn the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and radically stand out.

Join 4,500+ standout business leaders for free.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

What if you created a livestreamed event that brought sales and marketing professionals as well as founders and executives together for personal and professional development?

And what if you made it exclusively for the late-night crowd?

Then, what if you threw in a bunch of fun, unexpected, quirky stuff to help loosen up the business-y folks?

What would this do for your brand?

Can you actually turn a livestream event on Linkedin into revenue and dramatically grow your own brand?

These are the questions that we're exploring with this week's guest on the Standout Business Show, Jessie Lizak - because this is exactly what she's done with her weekly livestream event, Whiskey Winsdays.

Stay tuned 'cause we're going to take a deep dive into what it takes to turn a weekly virtual live event into multiple opportunities for business growth.

Episode Resources

Making your business different is crucial to your success, but where do you find the steps to actually do it? 

Each week the Standout Business Show & Newsletter brings you new insights on how to build a business that gets noticed.

Learn the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and radically stand out.

Join 4,500+ standout business leaders for free.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

What if you went from creating boring content to posting like a pro?

or from having everyone ignore your content to getting crazy engagement?

or flailing as a creator to honing your message with insane clarity?

Well, if you've been following Ryan Musselman on LinkedIn this past year, then you've already started this journey.

Wielding his flaming sword of fire🔥 Ryan's been blazing a trail for the rest of us to follow on LinkedIn to both build & monetize engagement.

Buckle up 'cause we're going to take a deep dive into how Ryan creates his irresistible content & how you can too using his proven methods.

Episode Resources

Watch Ryan's free training on how to create carousels

Making your business different is crucial to your success, but where do you find the steps to actually do it?

Each week the Standout Business Show & Newsletter brings you new insights on how to build a business that gets noticed.

Learn the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and radically stand out.

Join 4,500+ standout business leaders for free.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

It's no secret that AI is taking over the biz world, from content creation to customer service to "omg it's coming for my job!?"

The BIG fear is that if you don't start figuring out how to adopt AI, you'll risk falling behind your competitors and miss out on the numerous benefits it offers.

But there's no need to get left in the digital dust.

This week's guest on The Standout Business Show, Stephanie Nivinskus, brought her 30+ years experience developing, testing & optimizing marketing strategies that convert for some of the biggest brands in the world.

In this episode, she shared her secrets on using AI to achieve higher conversion rates and maximize your marketing ROI.

Listen up to learn:
✅ How you can kick AI overwhelm to the curb and focus on what you really need to know!
✅ How to easily adapt your marketing materials to appeal to niche audiences!
✅ Get more leads and maximize your conversion rate on a daily basis!

Episode Resources

Connect with Stephanie Nivinskus

Making your business different is crucial to your success, but where do you find the steps to actually do it?

The Standout Business Show is not just another a talk-show; it's a take-action show! Subscribe and learn how to make a difference by making something different.

Get the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and build a business that gets noticed.

Join 4,500+ standout business leaders for free.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

What would you do if you had the courage to stand out? What would you do if you believed that you were completely unstoppable?

How would you approach your day? Your work? Your relationships?

If you've been feeling any of the post-pandemic "blah" of just having to settle for what everyone is calling "the new normal" then listen up to my conversation this week with Alyssa Gioscia.

Alyssa came on to talk about how you can challenge yourself to think bigger, and go after the things that feel impossible.

(On her website she asks the question: What if reaching that ‘impossible goal’ was simply… next Wednesday? )

Listen up because she's sharing her proven methods to build positive momentum toward your dreams.

Episode Resources

Making your business different is crucial to your success, but where do you find the steps to actually do it?

The Standout Business Show is not just another a talk-show; it's a take-action show! Subscribe and learn how to make a difference by making something different.

Get the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and build a business that gets noticed.

Join 4,500+ standout business leaders for free.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Ready to break free from the noise and build a high-ticket business based on trust?

This week I'm flipping the script on conventional online marketing wisdom and revealing how to become an in-demand company without getting lost in the chaos.

The big problem that most high-ticket coaches and consultants face when it comes to their marketing is that they're trying to reach the largest audience possible to drive traffic to their offer.

But there's an alternate route.

Listen up because I'm sharing the three essential steps to create a business that thrives on trust, rather than traffic.

Episode Resources

Making your business different is crucial to your success, but where do you find the steps to actually do it?

Each week the Standout Business Show & Newsletter brings you new insights on how to build a business that gets noticed.

Learn the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and radically stand out.

Join 4,500+ standout business leaders for free.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Ready to unlock the true potential of short form video for your business?

In this eye-opening episode of the Standout Business Show we're exploring how these easily digestible, super-shareable videos can rapidly spread your message and forge stronger personal connections with your audience.

Learn how everyday entrepreneurs, with zero video-making experience, can create their own Mic Drop Moments to skyrocket their visibility on platforms like LinkedIn.

I'm showcasing five stunning examples from clients who've harnessed the power of short form videos to stand out in their respective industries.

Discover the astonishing success story of a friend who amassed over 100,000  Instagram followers in a matter of months through simple yet impactful short form videos.

Plus, find out how to effectively use animated captions and relatable personal content to truly resonate with your target audience.

Don't miss this golden opportunity to elevate your business's social media presence by mastering short form video.

Tune in and let these 5 case studies guide you through the process of creating engaging, effective content that leaves your audience wanting more!

Unleash your inner video master!

Episode Resources

Supercharge your short form video content with 40 Video Hooks that work for any niche: http://40videoideas.com

Make your own Mic Drop Moments. Get my free training: Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer.
Check out Mic Drop Moments

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Are you sick of social media? Feeling overwhelmed by the constant noise?

How do you avoid blending in but also avoid the burnout that comes from being constantly online?

Discover the cure for social media burnout in our enlightening conversation with digital marketing expert, Pamela Foley!

Pamela runs a digital marketing agency where she helps women over 40 be seen and heard online.

As a former attorney, she knows how to cut through the B.S. with a concise, clear and persuasive message.

Takeaways:
✅ How small business owners can strategically use social media to build relationships and get clients.
✅ The importance of having a plan, engaging with people, and understanding your target audience.
✅ How to draw upon your experience and knowledge to create a captivating story that resonates with your target audience.
✅ The importance of approaching the Internet like a never-ending networking conference and making meaningful connections.

Don't miss this insightful conversation with Pamela and learn how to navigate the digital world without burning out!

Episode Resources

Want to learn how you can stand out without the burnout of being constantly online? Grab my free training:  Stand Out In 30 Seconds 

...and start filling your calendar with absolute dream clients coming to you who know they’re a perfect fit for your offer.​

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Ready to make LinkedIn work for you like never before? This insightful conversation with messaging specialist Chala Dincoy will arm you with the knowledge to make a striking impact in just 30 seconds!

We dive into the power of LinkedIn's profile video feature, sharing tried-and-true strategies that work wonders and pitfalls to avoid. From analyzing robust profile videos from host, Brad Powell & previous guests Rob Gilbear Liz Hamlet & Sonal Bahl  to discuss the immense power of niching.

This episode will revolutionize the way you present yourself on LinkedIn.

But that's not all. Chala and I also take a deep-dive into how to create resonating messages that hit home with your target audience and the immense value of honing in on a distinct problem you can solve.

We also delve into why, in this post-COVID sales cycle, video content is the undisputed king, and what you can do to leverage it effectively.

Lastly, we touch upon ways to maintain a robust presence on platforms like LinkedIn and YouTube. We share indispensable tips on how to use weekly live streams and other strategies to remain relevant and visible to your audience.

So, if you're keen on standing out and making a mark in your chosen industry, this is one conversation you won't want to miss.

Episode Resources

Connect with Chala Dincoy

Listen to the full episode with Robb Gilbear - Screw Your Funnel, Build A Rocket Ship Instead

Listen to the full episode with Liz Hamlet - Anti-Social Networking: The New Way To Build Community

Want to learn how you can stand out without the burnout of being constantly online? Grab my free training:  Stand Out In 30 Seconds
and start filling your calendar with absolute dream clients coming to you who know they’re a perfect fit for your offer.​

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Get ready to revolutionize your content creation game! 

I'm sharing my 5 step process that I teach my clients that'll provide you with an endless list of what you should be talking about...

...that will truly be your best content yet!!

I'm also revealing the extraordinary strategy of myth-busting to create content that generates demand for your offerings by changing your audiences' perspective.

Listen up!

This episode is brimming with actionable tips and practical strategies to supercharge your content.

Episode Resources

Get the Mythbusting training

Want to learn how you can stand out without the burnout of being constantly online?
Grab my free training:  Stand Out In 30 Seconds
...and start filling your calendar with absolute dream clients who know they’re a perfect fit for your offer.​

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Ready to stop with the endless social media posting? Or praying that clients find you?

Are you sick of suffering from social media malaise where you're exhausted from chasing traffic & growing followers?

What if you could opt out of that frenzy?

When it comes to building a standout business, most people think they need:
✅ A Perfect website
✅ A Large social media following
✅ Weekly emails
✅ Pretty graphics
✅ Perfect packages

This week's guest, Michelle Warner, believes that instead, you can get off the social media bandwagon by building real connections that lead to real clients and real revenue.

A system she's developed called Relationship Marketing

Michelle's on a mission to design tiny companies that are built to last.

Listen up, 'cause we're taking a deep dive into how you can shift from traffic marketing to relationship marketing.

Episode Resources

Connect with Michelle Warner

Want to learn how you can stand out without the burnout of being constantly online?
Grab my free training:  Stand Out In 30 Seconds

and start filling your calendar with absolute dream clients who know they’re a perfect fit for your offer.​

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Are you guilty of commoditizing your brand by drowning your audience in 'how-to' content? It's time to stop playing it safe and holding yourself back from speaking up and standing out.

If you're selling higher ticket 1:1 coaching or consulting,  be careful: 'cause there's a problem with "how-to" content.

And depending on how you do it, the clients you love to serve will struggle to connect with you if you make this big mistake.

What is the mistake and how do you avoid it?

Join this week's special guest, Robb Gilbear, as we break down the trap and what you need to do to avoid it.

Robb joined the show this week to shed light on how an overemphasis on information content can disconnect you from your audience.

In our conversation, we unraveled the nuances of crafting a content strategy that does more than just showcase your expertise.

Robb shares his insights on the importance of infusing your unique perspective and personality in your content and fostering meaningful relationships with your audience.

Stay tuned!!

Episode Resources

Connect with Robb Gilbear

Want to learn how you can stand out without the burnout of being constantly online?
Grab my free training:  Stand Out In 60 Seconds

and start connecting with absolute dream clients who know they’re a perfect fit for your offer.​

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Are you ready for success & exponential growth?  This year?

'cause, here's the thing:

Our minds are mostly trained to guard against failure. After all 70% of startups fail in years 2-5 so we really need to be thinking about future-proofing

But, when it comes to the future, ask yourself this: how would your business change if you could triple your revenue overnight? If you could get not one, but 100 of your dream clients?

It would be great, right? It could be. But only if you’re ready for it.

While you may have a ton of backup plans for failure I'll bet you don't have any for massive success.

We think a lot about the worst thing that could happen and we plan for it, but it's rare that we do this for the best-case scenarios.

It's more important than ever for us to imagine a successful & sustainable future... To help us do that, I  invited digital marketer & trend analyst, Adriana Tica onto the Standout Business Show.

Listen up because Adriana is going to walk us through how you can build a solid foundation for long-term sustainable growth AND future proof your business!

Adriana underscores the importance of laying a rock-solid foundation, making the right client choices, and assembling the perfect team for long-lasting success.

Don't forget to join us every Thursday at 11 am Eastern Time for more insightful business strategies. Let's build standout businesses together!

Episode Resources

Connect with Adriana Tica

Want to learn how you can stand out without the burnout of being constantly online?
Watch this bingeable set of 1-minute videos:  Stand Out In 60 Seconds

and start connecting with absolute dream clients who know they’re a perfect fit for your offer.​

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Can you spot a 'pitch slapper' from a mile away? We've all seen them in our inbox.

And if you're at all active on LinkedIn, you're probably getting "pitch slapped" daily.

A myriad of messages that say something along the lines of: "I've got the greatest thing since sliced bread here and let me go on about it - in fact why don't we just get on a call?"

This week's guest on the Standout Business Show, agency owner, Megan Killion has an antidote to this cringiness.

Megan brings her 15 years of experience to the table, sharing her refreshing perspective on how to get your brand, product or service across without coming off as insincere or pushy.

She believes that the key to standing out in a crowded market lies in creating your own content & creating your own community.

And understanding that people are a lot more likely to buy from you if they feel like they found you, rather than the other way around.

Join us as Megan walks us through how you can engage and reach out to your target audience - with no cringe involved.

Get ready to rethink your approach to outreach.

Takeaways: 

• LinkedIn prospecting and messaging strategies that really work. 
• Secrets to crafting an engaging message that strikes a chord with your prospects
• The surprisingly powerful tool of polls for sparking meaningful interaction. 
• How your content marketing strategy can make your prospects the hero of the story. 

Episode Resources

Connect with Megan Killion

Learn how you can stand out without the burnout of being constantly online.
Watch this bingeable set of 1-minute videos:  Stand Out In 60 Seconds

and start connecting with absolute dream clients who know they’re a perfect fit for your offer.​

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Ever wondered how to captivate your audience in less than a minute? 

The secret to grabbing & holding attention these days is keeping it short and to the point. This is especially true when it comes to video.

And even if you've NEVER imagined yourself as a video content creator, there is a super simple way to create great video content of you spontaneously sharing your best insights. 

By far the easiest & most common way to spread your message to the right audience is to be a guest on somebody else's podcast. 

In this solo episode I'm sharing how you can transform your podcast guest opportunities into a treasure trove of content using my approach to answering questions within a tight time-frame, thus ensuring an engaged audience. 

For the past year, I've been part of a mastermind hosted by Michelle Mazur called the Expert Up Club, and she invited us to get on a Zoom call to share just one 'expert trick.' 

This episode is a recording from that meeting where I'm sharing my trick where the group put me on the spot to do a live demonstration of what I was sharing with them on the art of answering any question in less than a minute - starting with a good hook.

Takeaways:
✅ Creating hooking elements in your responses 
✅ The importance of being able to captivate an audience quickly & efficiently
✅ How to handle commonly asked questions in a concise, impactful way
✅ Recording yourself with a simple setup using a camera or a smartphone

Don't miss out on this opportunity to make your podcast speaking engagements more intriguing and impactful!

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Why is selling a service so difficult? 

After all, if you're a professional service provider, sales is probably not your core expertise and none of us want to come off as a 'salesy-weirdo.' 

The truth is, service providers can often have challenges with:
✅ Talking about and asking for money
✅ Building relationships quickly with potential clients
✅ Over-educating potential clients
✅ Not knowing how and when to ask for the business without looking pushy or salesy

To help solve this dilemma, I've invited sales trainer extraordinaire, Adam P. Boyd onto the Standout Business Show to share how you can speak to your market so that they get how you’re different.

Adam shares his valuable insights on the pivotal role deep conviction and right timing play when it comes to asking for business - all done without seeming too 'salesy' or pushy - and crafting a repeatable process to attract new business.

Listen up as we take a deep dive into how you can create a repeatable process for earning new business.

Episode Resources

Connect with Adam Boyd

Learn how you can stand out without the burnout of being constantly online.
Watch this bingeable set of 1-minute videos:  Stand Out In 60 Seconds and start connecting with absolute dream clients who know they’re a perfect fit for your offer.​

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Is Podcasting having its moment?

With an astonishing 177 MILLION avid podcast listeners, there's lots of opportunity for you to share your expertise and have deeper more meaningful engagements with your target audience.

But can you actually make any money at it?

Can a podcast provide with an authority platform that shines like a beacon and draws your ideal clients to you?

This week's guest, Sheryl Plouffe has made it her mission to help coaches, consultants, and entrepreneurs to scale their businesses with profitable podcasts via her Seven Figure Podcaster Program.

Sheryl guides us through her proven approach to securing potential guests, fostering lasting relationships, and nurturing successful collaborations. 

Takeaways: 

• The importance of a high ticket offer
• The three P's of 7-figure podcasts: Platforms, Partnerships, and Patrons
• How podcasts nurture collaborations, summits and workshops 

Episode Resources

Connect with Sheryl Plouffe and register for the Iconmaker Live event

Learn how you can stand out without the burnout of being constantly online.
Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds 

...and start connecting with absolute dream clients who know they’re a perfect fit for your offer.​

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Ever wondered how big brands like Blendtec, Post-It, or Slack turned their perceived failures into multi-million dollar successes? 

They're proof that you don't have to be the smartest, the most gifted, or special person to find success.

After all, most wildly successful businesses can trace back their success to a fluke, happenstance, or fortunate coincidence (a.k.a. A Happy Accident)

Their secret is how they leveraged it!

This weeks guest on The Standout Business show is Dennis Geelen and he believes that you just need to be ready to recognize a Happy Accident moment when it comes along, and take action when it does!

Dennis is a fervent believer in harnessing Happy Accidents.  During our conversation he shares his three-stage process to create success stories: setting the stage, experiencing a happy accident, and recognizing and capitalizing on it.

Dennis is Founder of consulting company Zero In, and the author of 'The Accidental Solopreneur' and The Happy Accident Newsletter.'

Join us as we take a deep dive into what it takes to leverage your own luck in running a standout business.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

How can you build a community of brand advocates that love your company as much as you do?

After all, your customers don't need another thing; instead, they want to feel a part of something

What if you built your sales and marketing strategy around your customers so that you've developed an engaged, lifelong community?

Crack the code of creating a loyal tribe of brand cheerleaders with this week's guest, Laura Gatsos Young—a seasoned sales copywriter and marketing strategist.

Discover why simple data collection from surveys isn’t enough, and gain insights on how to extract more meaningful information from customer interactions.

Laura also shares the art of crafting the perfect questions to unearth your customers' real needs and desires - and how to position them as the hero of your brand narrative.

Together we'll explore the often overlooked, yet potent value of connecting with customers beyond the digital realm, and how these minor yet strategic actions can yield significant insights into your customer's world.

Are you ready to reshape your approach to customer engagement? Tune in 'cause Laura is going to share how you can connect with your audience so they engage more, buy more, and spread your message happily.

Episode resources

Connect with Laura Gatsos Young

Learn how you can stand out without the burnout of being constantly online.
Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds 

...and start connecting with absolute dream clients who know they’re a perfect fit for your offer.​

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

How do you humanize your brand and build real human connections in the online marketing world?

Being an entrepreneur can sometimes feel like you’re all alone on an island. You've been taught to guard your turf - that you shouldn't share your ideas, and you certainly shouldn’t open up about your mistakes and failures.

This week's guest, Joshua B. Lee is joining to bust that mindset wide open. He's the founder of StandOut Authority where he helps his clients create real human connections online and build long lasting relationships and brand advocates that last a lifetime.

Joshua's called "The Dopamine Dealer of LinkedIn” so stay tuned as we take a deep dive into the art of creating authentic connections & share practical strategies to create authentic relationships on LinkedIn.

Episode resources

Connect with Joshua B. Lee

Learn how you can stand out without the burnout of being constantly online.
Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds

…and start connecting with absolute dream clients who know they’re a perfect fit for your offer.​

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

We're all exposed to dozens of online ads daily (most of which we find annoying & won't remember).

So, why do so many small businesses think that paid ads are the best way to market their business?

While paid ads may generate short-term results, they're often viewed as intrusive & less authentic.

On the other hand, organic marketing lets customers discover your business more naturally, fostering trust and building stronger relationships.

Join Business Coach & Consultant, Jevon Wooden, on the Standout Business Show who's breaking down 5 ways you can leverage relationships in organic marketing.

Listen up 'cause Jevon is sharing how you can develop organic marketing strategies that encourage repeat business & referrals - and not just grow your business but build a community.

Episode Resources

Connect with Jevon Wooden

Learn how you can stand out without the burnout of being constantly online.
Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds 

...and start connecting with absolute dream clients who know they’re a perfect fit for your offer.​

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Ever wished you could multiply your content effortlessly? Let's make that happen!
How can you meet the challenge of keeping up with posting valuable, relevant content that will resonate with your audience every, single day?

If you're not careful you'll create an endless gerbil wheel of work for yourself that will inevitably lead to burnout.

But what if you could get a week's worth (or even a month's worth) of your content done in just 1 hour?

Stay tuned because that's what we're talking about today.

I'm sharing my exact method and prompts for what to say in your videos that will make your brand bingeable.

Main Takeaways:

The 5 questions to ask yourself that will generate an endless amount of daily video content ideas.

My system for creating a week's worth (or even a month's worth) of video content in just 1 hour.

Episode Resources

Download the FREE 40 Video Ideas Guide

How To Become A World-Class Brand 1 Minute At A Time!
Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

What's the shortest route to getting better at communicating your message and honing in on the thing that's most important to your audience...?
​
This week, I was talking with Deirdre Tshien all about using AI to co-create your authentic voice.

I know, sounds ridiculous, right? Using artificial intelligence to uncover the real you!

But my main takeaway is this: When you can use AI powered tools that record the things you say - they can serve you the highlights and key points - things that maybe you've forgotten that you said...

which can give you all kinds of fresh ideas of what to lean into and do more of as you hone your messaging!

Really cool conversation - so listen up 'cause we're taking a deep dive into how expert entrepreneurs like you can use AI to elevate your creativity when it comes to content creation.

Episode Resources

Capsho Free Trial

Capsho Live Event

Become a Standout Brand 1-Minute at a time!
Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Are you ready to create an offer so juicy that people can't resist?

Want to start booking your dream clients consistently with a simplified marketing system?

Then listen to Marketing & Sales Coach, Hailey Rowe, who's sharing how to resonate with your ideal clients, identify their pain points and engineer solutions they'd be willing to invest in. 

Main takeaways:

• The 4 basics of client attraction
• How to listen to your audience to learn what they need from you 
• The art of crafting an irresistible offer that not only solves your potential clients' immediate problems but also creates an urgency to act now

Episode Reasources

Connect with Hailey Rowe

4 Basics of Client Attraction

Become a Standout Brand 1-Minute at a time!
Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Want the secret to standing out in a crowded marketplace? 
It’s not about fancy designs or catchy taglines...

It’s about authenticity, human connection, and personality. 

This week I sat down with branding expert, Andrea Jones, for a deep dive into the practicalities of personality-driven branding.

We talked about the balance between personal and professional branding, and how to create campaigns that are informative but also entertaining and tug at the heartstrings.

Takeaways:

• How to amplify the parts of your personality that resonate most with your audience.
• How to pick the right social media platform based on your audience's preferences 
• How to collect and choose stories that make your brand more engaging and memorable.
• The power of using anecdotes to stir emotions in your audience.

This episode is for you if you're looking to build a compelling and engaging personality-driven brand.

Episode Resources

Connect with Andrea Jones

Andrea's Social Media Platform Guide

Become a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Are you feeling stuck on the hamster🐹 wheel of manual lead generation?
Have you been relying on organic traffic to drive your growth?

What would it look like to automate the flow of leads into your business and accelerate the know-like-trust journey...?
✅ so you can save time
✅ and create more consistency
✅ and never again have to worry where your next client is coming from!

Then stay tuned as we delve into the promising world of paid traffic & Facebook ads with our expert guest, Danny Young.

Danny's managed millions in ad spend and generated thousands of leads and customers for his clients. He came on the show to guide us through some simple strategies that will keep your brand and products in the spotlight for your ideal clients.

Takeaways:

• How using video ads to build an audience can be simpler (and cheaper) than you think.
• Identifying the best performing organic content for your ads
• Using Facebook Ads to create an engaged audience
• Strategies for kickstarting conversations with leads

Episode Resources

Connect with Danny Young

Download Danny's 7 FB ad mistakes guide

Become a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Finding and connecting with your audience online has become a huge challenge for small businesses because the social media landscape has become so bloody fragmented!

Which is why this week's guest, Pamela Slim, advocates that you create a primary communication channel - a process she calls 'lighting your beacon.'

So, what's your beacon? And how do you light it so that it shines a light on the mission of your work?

Listen up, because Pamela's sharing exactly how to choose which beacon to light in ways that will amplify your message and build an ecosystem for your business.

Pamela Slim is an award-winning author, speaker, and business coach who works with small business owners ready to scale their businesses. She's the author of 3 books:  'Escape from Cubicle Nation', 'Body of Work', and 'The Widest Net'.

Takeaways:

• Identifying the perfect 'watering holes' - places where your ideal clients are already congregating and seeking solutions to their problems.
• Selecting the right beacon for your message - whether it be an email newsletter, blog or a podcast
• The importance of choosing a medium that resonates with both you and your ideal clients.
• Crafting content that tackles the problems your business is designed to solve.

Episode Resources

Connect with Pamela Slim

Become a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Just imagine for a moment: You're waking up to incoming offers, money in the bank, and clients reaching out to work with you.

You're scaling your business at a pace that feels aligned, feeling successful, and ending each day with a sense of fulfillment and joy...

When you hear those words, is there a knee-jerk inner voice saying,
"That's ridiculous. It sounds way too dreamy & too good to be true?"

If so, then listen up to this week's guest, Dr. Amanda Barrientez who's walking us through money mindset shifts and manifestation habits that can lead to rapid business growth.

Amanda is a Law of Attraction Expert for Entrepreneurs. She's the founder of Inner Power Daily, an international best-selling author and professional speaker, and the host of the top 2% globally rated podcast called, Inner Power Entrepreneur.

If you're ready to manifest rapid business growth and create a thriving, successful business, this episode is for you!

Takeaways from this episode:

• FEAR stands for: Future Expectation of Awful Results
• Performing an inner audit to guide you towards your goals
• How change can happen in just a few simple moments of your day
• Asking good questions like: "What if making money could be a fun game?"

Episode Resources

Connect with Dr. Amanda Barrientez

Free chapter of Amanda's Book

Develop your Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

When you think about standing out, you're probably thinking along the lines of doing something SO different that everyone will notice. 

But, what if standing out had more to do with what's going on inside you? 

What if standing out was an inside job?

To help us explore what that looks like I invited Curtis Matsko onto the show .  

Curtis is the CEO & founder of Portland Leather Goods (a super cool company) which started on a dare, when he took a scrap of leather, designed a journal, and propelled it into a $100,000,000 a year brand. 

But, he also spent a winter in a Zen Monastery trying to make eight Buddhist monks laugh while meditating and reading Calvin and Hobbes. 

So listen up - this is a fun episode packed full of insights on authenticity, resilience, and what it truly takes to stand out.

Takeaways:

• The power of surrounding oneself with the right people.
• Resistance is often a sign you're onto something big. 
• The importance of listening to our inner voices.
• The power of magic & having fun!

Episode Resources

Connect with Curtis Matsko

Become a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Are you ready to be the face of your brand and stand out from the crowd? 

The idea of having a personal brand isn't new, but there's a persistent misbelief that personal brands are just for CEOs, celebrities and Instagram influencers.

But consider this: 

Recently, I saw a post on LinkedIn by Nat Berman predicting a Personal Brand explosion. He said:

"Most of the CEOs, Founders & entrepreneurs who have been sitting on the sidelines won't any longer. They'll realize how important it is to be known for more than just their jobs."

But, more critically,

"They'll also be looking at other personal brands as a form of resume!"

Which made me think that if this prediction plays out, then in order to stand out & to ensure our success in the future, every one of us - you, me, all of us, need to develop our personal brands.

To help explore the idea that developing your personal brand is not just a good idea - but vital to your career path - I've invited two career coaches onto this week's Standout Business Show.

Sonal Bahl is a career strategist & founder of Supercharge Yourself who's developed her personal brand via a successful Youtube channel (with 145,000 subscribers) and weekly LinkedIn livestream series.

Ashley Paré is a leadership coach for professional women & founder of Own Your Worth & Worthy Women's Collective who's grown her personal brand through public speaking including her TEDx talk, 'How to have your cake & negotiate too.'

Stay tuned - & let's tune up your personal brand!

Takeaways:

• Everyone already has a personal brand.
• You have a limited choice in how much you can control the narrative around your brand.
• The power of showcasing your unique features to connect with those around you.
• The ART framework of designing your personal brand.

Episode Resources

Connect with Sonal Bahl

Connect with Ashley Paré 

Become a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

So, you want to build a standout business...

A business people are excited about...

But how do you connect the dots between your innate talents, authentic values, interests & expertise & an offering that matches what your audience needs from you

And how do you develop a personal brand that attracts the right opportunities?

Well,

To help answer these questions, I invited personal brand expert, Eva Chen onto the show and she's spent the last 20 years applying her brand strategy and marketing expertise working for Fortune 500 companies. 

Imagine a world where your personal brand fosters deep ties with your target market without the need for traditional selling techniques. 

Sounds like a dream, right? 

Well, stay tuned because Eva showed us how it's possible and more accessible than ever before.

Takeaways

• What happens when you genuinely align your business objectives with your authentic self.
• How to leverage your unique talents and strengths to carve a niche for your standout business.
• How to keep the momentum going and promote your standout business.

Episode Resources

Connect with Eva Chen

Watch Eva's 4-part 'Build Your Brand' masterclass

Become a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Are you planning on creating a signature course or group coaching program?
 
Is 2024 the year you're going to create and host the kind of experiential learning program that will help you impact more people and scale your business?   
 
If your goal for next year to use an online course to create long-term, sustainable revenue then check out this week's guest, Matthew Biggar, who says that to ensure your program’s success, you should build a Micro Course first.

Matthew's background is in corporate training but now he's helping business leaders stand out by  transforming their passions and strengths into engaging  & gamified Micro Course experiences.

Listen up because we're going to take a deep dive into how you can create your own micro course - as a journey of discovery - designed to ignite creativity and passion in your audience.

Takeaways:

• Matt's 5x5x5 comprehensive blueprint for planning your micro course that guarantees an enjoyable and rewarding learner's experience. 
• The secret ingredients to amplify learner engagement and add more value to your course. 
• The key to fostering collaboration and co-creation that will ensure the success of your micro course.

Connect with Matthew Biggar

Become a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos:  Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

The only thing worse than a long boring webinar...
(you know the kind that goes on for 90 minutes, gives little value & then turns into a sales pitch)
...is a much longer, boring virtual summit
(that lasts for several days of long, boring webinars that turn into a pitch fest)

Well, now there's a remedy thats been developed by this weeks guest, Mia Moran.

Mia wanted to host a month-long event during the holiday time...
(A time usually associated with additional stress)
that would help her audience reset and rejuvenate in time for the New Year.

She wanted to give people simple, daily steps that could be accomplished in just 5 minutes.

And so, her 'Small Moves That Matter' 5-minute virtual summit was born!

If you've ever wondered how to successfully host a virtual summit that's both engaging and efficien, then tune in because we're going to tell the story of how Mia has put together a daily series of 5-minute presentations for the whole month of December.

And, bonus, each speaker created and submitted their own presentation - so, way less work than the normal amount required by hosting a multi-day virtual event.

This totally goes into the category of 'many hands make light work' section of solopreneurship :))

Takaways:

• Shifting from hour-long interviews to self-made 5-minute video presentations
• The challenges of organizing 31 individuals to create content
• Essential tips on creating successful ,short videos and the necessity of a supportive team

Episode Resources

Join Mia's FREE 'Small Moves That Matter' Summit

Learn how short-form video can save you time ⏰ & make more sales.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

I'll bet you find it super challenging to keep up with posting valuable, relevant content that resonates with your audience - every, single day.

And if you're not careful, when you try to post that often, you can easily create an endless gerbil wheel of work for yourself that will inevitably lead to burnout.

But what if you could get a month's worth of your content done in just 1 hour?

Stay tuned because that's what we're talking about today.

I'm covering my exact method and prompts for what to say in your videos that will get your content done in remarkably little time & ultimately make your brand more bingeable.

Main Takeaways:

The 5 questions to ask yourself that will generate an endless amount of daily video content ideas.

My system for creating a month's worth) of video content in just 1 hour.

Episode Resources

Download the FREE 40 Video Ideas Guide

How To Become A World-Class Brand 1 Minute At A Time!
Watch this new set of 1-minute videos:  Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

While you're thinking about what to look forward to in the New Year... Here's one simple change you can make that will make all the difference.

I have to admit, I'm not a futurist. I don't really know what's going to happen in the new year. 

But, after doing so many interviews on this show with really smart people and after working with all of my clients this past year...

I've learned a lot about what's working and what's not working
and how you can stand apart from the crowd.

And there's one thing I'm suggesting that you lean in on in the coming year.

This one thing could supercharge how easily you can attract & convert new clients that are exactly the right fit for you.

It's something you can do easily - without adding anything to what you're already doing. Sound good? Then listen up!!

Episode Resources

Join the FREE Masterclass: The Authenticity Code - that promises to redefine personal branding
Say goodbye to the complexities of marketing and hello to an authentic brand that's as fascinating as you are.
Together with my co-host, Eva Chen, we'll strip down to the core of what makes you unique, facilitating a deep connection with your audience that not only feels natural but also amplifies your impact.
Don't miss out on this transformative approach to branding that feels less like a strategy and more like a revelation of your true self.
Register here

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Feeling a bit overwhelmed lately? 

Has the holiday season left you a bit ragged, and now that the new year is kicking in, you feel like there’s no time to rest?

And so, do the things you used to enjoy doing at home and work seem impossible now?

Well, join the club.

Here's the truth: if you want to build a standout business, you've got to learn how to keep burnout at bay.

Even if you're only on the edge of overwhelm, listen up because executive coach, Cydnee DeToy, is joining me to unravel the complex tapestry of burnout that many of us entrepreneurs face.

This conversation is a masterclass in crafting a life that not only withstands burnout but can redefine your relationship with work...

so you're transformed from frustrated & fatigued to energized & thriving!

Episode Resources

Connect with Cydnee Detoy

Learn how to stand out in crowded market by bringing more personality into your marketing:
Join the FREE Authenticity Code Masterclass, January 17, 2024

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Imagine mastering your marketing so that you become the ONLY choice for your ideal customers so they're choosing you over your biggest competitors!

"But," you say in protest, "I have a small business with a tiny (or nonexistent) marketing department. How do I compete with the bigger brands without a gigantic marketing budget or a huge team?"

Well, I'd like you to meet this week's guest, Sarah Noel Block, MS, founder of The Tiny Marketing agency, who's sharing her secrets to creating big impact marketing with less time and money...
and presenting strategies that are exactly the right-size fit for your small business!

Want to see how you can stand out in a big way, even if you have a tiny marketing team?

Then listen up!!

Takeaways:

• Sarah's "one by four" strategy that hones in on the perfect customer, channel, content, and outreach method to streamline your marketing and magnify your impact. 
• How small businesses can punch above their weight by focusing on meaningful engagement over volume.
• How Sarah turned a live stream show into a bustling network hub.

Resources:

Connect with with Sarah Block:
https://sarahnoelblock.com/standout

Sarah's Tiny Marketing podcast

Join the FREE Authenticity Code Masterclass

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

When you have a service business it's just not as easy to sell your offer.
People want to know a lot more more about you.
They want to know who they'll be working with.

In order to buy, they need to feel like they want to spend time with you.

So, you need to show them who you are as much as you need to tell them about your offer.

You need to create a nurturing experience that helps them get to know you
so they'll feel like they're a good fit for your offer.

But, here's the golden nugget:
you can have a shorter nurturing experience 
IF they feel like they already know you and trust you
by the time you're actually making your offer. 

And the easiest way to do that is through video.

So, today I'm sharing a feed drop from Sarah Noel Block's podcast, The Tiny Marketing Show, where she interviewed me all about how to use short form video to build relationships with your followers.

We talked about how your nurturing experience with your followers can be a lot shorter because it's such a personal experience when you're watching a video

People see your personality.
You're building trust - because they see what you know, how you think & how you see the world.
And your teaching them how to solve their problem through your short-form videos

You can really reduce your sales cycle because you're quickly answering the questions in their minds like:

• "Do I want to hang out with this person??"
• "Do I believe that I'm going to get what they say I'm going to get?"

Because - they've already proven that to themselves - after watching your videos.

Episode Resources

Connect with with Sarah Block:
https://sarahnoelblock.com/standout

Get your FREE Endless Video Ideas prompt list

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Breaking through the noise of a content-saturated online space isn't just about being different—it's about being real. 

A couple of weeks ago I hosted a masterclass that was addressing what I think is the biggest online dilemma of our times:

Everyone is publishing content online...but very few are actually showing up authentically...

So, this week I'm sharing the replay from that masterclass where I went in depth on how to show up as yourself and how you can stand out in a crowded market by bringing more personality into your marketing.

Takeaways:

• It's not just about being seen—it's about being seen for who you truly are, and understanding the profound impact that can have on your business relationships.
• How you can outshine the biggest brands by offering a touch of humanity. 
• The undeniable power of video content in building trust and creating an intimate bond with your tribe. 
• How solopreneurs can wield this tool to carve out their unique space, even in markets crowded with giants.

Whether you're looking to inspire, engage, or grow your audience, this episode is your blueprint for forging genuine connections in an ever-evolving digital landscape.

Resources:

Get my Endless Video Ideas Guide

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

One of the biggest challenges facing every service business, whether you're a consultant, a coach or an online course creator, is maintaining a steady stream of new clients.

Typically you'll experience a great month with lots of new business.

Then you and your team will buckle down and get busy doing great work for your clients.

But, as that work comes to a close... your pipeline for attracting new clients looks all dry and dusty from neglect. 😱

And you end up going through a long, dry period of scrambling and stress - not knowing where the next client will come from.

What if there was a way for you to invest a modest amount of your marketing budget into an automated system that can run in the background that would provide you with a consistent flow of right-fit clients?

And, if set up properly, would have people coming to you who know they're a perfect fit for your offer?

Well, this week's guest, Danny Young joined to share his simple and affordable approach to using Facebook video ads to build an engaged audience, automate your lead generation and create epic experiences for your customers.

Danny is the founder of a boutique Facebook Ads agency, specializing in audience growth and keeping your brand and products front of mind for your dream clients.

Listen up because Danny walked us through his 5-step ad & audience framework in fine detail and provided this audio masterclass in full-blown ad mastery.

Takeaways:

• The secrets of building real connections that not only capture leads but also foster trust and rapport, all with a surprisingly modest investment in automated ads.
• How to start and scale Facebook campaigns, the power of irresistible lead magnets, and the art of testing and optimizing to make every ad dollar count. 
• Behind-the-scenes insights into the psychology of audience growth and the magic of retargeting

Get ready for a deep dive into strategies that will make your service stand out in the bustling social media marketplace.

Resources

Register for Danny's Fearless Facebook Ad Foundation Challenge

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.