Explore every episode of Spark & Ignite Your Marketing
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07 Feb 2024
A Podcast Series Where Entrepreneurial Passion Meets Marketing Strategy with Beverly Cornell
Welcome to the launch of "Spark and Ignite Your Marketing," a groundbreaking podcast series where passion meets strategy in the world of marketing and entrepreneurship. Hosted by Beverly Cornell, a seasoned marketer with a career spanning over two decades, this podcast promises to be an enlightening journey through the realms of innovation, growth, and connection.
Beverly's Odyssey: An Accidental Entrepreneur Beverly Cornell's narrative is not just a success story; it's an example of the power of adaptability and passion. Born in Alabama and raised in Michigan, her life has been a series of adventures and learning curves, taking her across the globe from Brazil and Spain to North Carolina and Pennsylvania. Her early career saw her diving into the world of automotive marketing with Chrysler's advertising agency, managing a colossal billion-dollar events budget that laid the foundation for her expertise in strategic marketing.
Dubbed the "director of Awesome," Beverly's career trajectory is fascinating. Her marketing acumen has contributed to significant growth and success across diverse sectors, from automotive to small business services, from a language learning startup to non-profit organizations. But Beverly's journey is about more than climbing the corporate ladder; it's about her earnest endeavor to share knowledge and empower others.
Igniting the Spark: The Podcast's Mission "Spark and Ignite Your Marketing" is more than a podcast; it's Beverly's latest platform for sharing the wealth of knowledge she's accumulated over the years. Each episode is designed to feature stories of innovation and success, offering insights from Beverly and a host of guest entrepreneurs and marketing mavens. The aim is clear: to inspire listeners to ignite their marketing strategies and fuel their entrepreneurial spirit. Through her own stories, Beverly shares the 'sparks'—those moments of insight and inspiration—that have shaped her approach to marketing and business. From managing a billion-dollar budget to scaling a startup's sales exponentially, her experiences are a playbook for strategic growth and branding.
A Community of Learning and Inspiration But "Spark and Ignite Your Marketing" is not just Beverly's voice; it's a chorus of experiences, insights, and strategies from the broader community of entrepreneurs and marketers. Beverly envisions the podcast as a dynamic forum where listeners can find inspiration, glean knowledge, and forge connections. It's about building a community where ideas are exchanged, challenges are shared, and successes are celebrated.
Spark, Ignite, and Share Your Story If you're interested in sharing your story and insights as a guest on our podcast, read more about our podcast guest process at https://bcassociatesmarketing.com/marketing-resources/podcast/. Your expertise could inspire others and help illuminate the path to success in the ever-evolving marketing world.
Are you ready to SPARK YOUR UNIQUE OPPORTUNITY & IGNITE YOUR MARKETING? We invite you to take the first step towards transforming your marketing journey. Let's chat! https://calendly.com/bcassociatesmarketing/15-minute_fit_call. You can also reach us via email at info@bcassociatesmarketing.com.
Psst... Are you excited and don't want to miss your chance to empower your marketing efforts? Grab your copy of "Marketing For Entrepreneurs" on Amazon at https://www.amazo
Note: As this is a new endeavor, we are still figuring out the tech. Bear with us, as Beverly's microphone for this episode was not up to our standards. We appreciate your patience as we learn and grow!
In this episode: "Joyful Journeys: Transforming Lives and Businesses with Katy Bee," listeners are invited on an enlightening journey into the transformative power of laughter and happiness. Hosted by Beverly, this episode delves into the fascinating world of joy, exploring its profound impact on personal well-being, workplace productivity, and overall life satisfaction. Our special guest, Katy Bee, brings an extraordinary blend of expertise and passion as a certified life and neurolinguistic programming coach specializing in play, happiness, applied improvisation, and therapeutic humor.
The Power of Laughter: Katy Bee, a beacon of positivity, is on a mission to uplift spirits and spread joy across the globe. She founded the Joy First Foundation and spearheaded the Tour of Joy across the USA, aiming to bring smiles and laughter to as many faces as possible. Her work extends beyond the tour, as she co-hosts the podcast Laughter Box for the Association for Applied and Therapeutic Humor, highlighting the significant role of laughter in healing and therapy. With her extensive background in joyful and laughter yoga, Katy uses these practices to address serious social issues like bullying and suicide among youth and adults. As the conversation unfolds, Katy shares her journey into the realms of play, happiness, and entrepreneurship.
Beverly and Katy delve into the science behind laughter, discussing its physiological and psychological benefits. Katy's expertise in the field, supported by her involvement with organizations dedicated to the research of applied and therapeutic humor, lends credibility and depth to the discussion.
The episode also explores practical applications of Katy's work, from laughter yoga sessions to her impactful Tour of Joy. Through stories of real-life interactions and the positive outcomes of her initiatives, Katy illustrates the profound effect of simple acts of kindness and moments of shared laughter. The concept of "joy it forward" emerges as a central theme, encouraging listeners to spread happiness in their communities.
Spark, Ignite, and Share Your Story If you're interested in sharing your story and insights as a guest on our podcast, read more about our podcast guest process at https://bcassociatesmarketing.com/marketing-resources/podcast/. Your expertise could inspire others and help illuminate the path to success in the ever-evolving marketing world.
Are you ready to SPARK YOUR UNIQUE OPPORTUNITY & IGNITE YOUR MARKETING? We invite you to take the first step towards transforming your marketing journey. Let's chat! You can also reach us via email at info@bcassociatesmarketing.com.
Psst... Are you excited and don't want to miss your chance to empower your marketing efforts? Grab your copy of "Marketing For Entrepreneurs" on Amazon
In this riveting episode of "Spark & Ignite Your Marketing," we dive deep into the heart of pet care entrepreneurship, featuring the remarkable journey of Tony Caruso, a visionary entrepreneur and the proud owner of six Camp Bow Wow franchise locations. Tony's story is not just about business growth; it's a narrative rich with passion, dedication, and a profound love for dogs, shaping his path in the ever-expanding pet industry. This episode takes listeners through the evolution of Tony's entrepreneurial spirit, ignited by his Hungarian Vizsla, Abby, and how this bond led him to venture into the Camp Bow Wow franchise.
The Booming Pet Care Industry The pet industry in the United States is a burgeoning market, expected to soar beyond $99 billion by 2026. Tony Caruso's success story is a testament to the pet care industry's potential for aspiring entrepreneurs who share a similar passion for animals and business.
Starting with a single Camp Bow Wow franchise in St. Clair Shores, Michigan, Tony expanded his business to six locations across Michigan and Missouri. Along with his wife Jamie and their children, Ella and Enzo, they fostered strong bonds between pets and their owners.
A Deep Dive into Pet Care Entrepreneurship From the challenges of starting and growing a business in the pet industry to the joys of making a difference in the lives of pets and their owners, Tony shares invaluable insights into what it takes to succeed in this niche. Listeners will get a firsthand look at the operational aspects, customer service excellence, and innovative strategies that have helped Tony's Camp Bow Wow franchises thrive.
Marketing Magic: Sparking Growth and Connectivity Marketing plays a pivotal role in the success of any business, and Tony's journey with Camp Bow Wow is no exception. This part of the episode explores the effective marketing strategies and campaigns that have helped amplify Tony's message and connect with a broader audience. The discussion delves into the power of storytelling, community engagement, and leveraging social media to create a strong brand presence that resonates with pet owners and enthusiasts alike. Tony's journey with Camp Bow Wow exemplifies how businesses can thrive by putting love and care at the forefront of their operations.
In this captivating episode of Spark & Ignite Your Marketing titled: "Unleashing Potential in the Adventure Tourism Boom with Scott Brills," listeners are invited on a journey to the heart of one of the most thrilling and rapidly growing sectors of the global economy. This podcast episode provides an in-depth exploration of the adventure tourism industry, which is projected to reach $1.63 trillion by 2028.
Scott Brills, known for his entrepreneurial spirit, has traversed nearly a hundred countries, launching ventures that span from IT and web development to culinary and adventure tourism. His endeavors, particularly focused on Japan and Tanzania, embody the essence of blending personal passions with business acumen.
Traveling Industry: The episode kicks off with an introduction to the adventure tourism industry's current landscape and its potential for exponential growth. This sets the stage for a deeper conversation about the opportunities that lie within this sector and how entrepreneurs can capitalize on the increasing demand for unique and exhilarating travel experiences.
The discussion then shifts to Scott's specific culinary and adventure tourism ventures, with a particular focus on Japan and Tanzania. He offers insights into the process of building businesses in these areas, including the challenges of navigating different cultural landscapes and the strategies that have led to his success. Starting a safari company in Tanzania and leading culinary tours in Japan highlight his entrepreneurial journey and underscore the importance of innovation and adaptability.
Customer: Scott emphasizes the significance of customer feedback, the impact of video marketing, and the power of storytelling in building a successful brand in the adventure tourism space. These practical insights are complemented by discussions on the importance of flexibility, learning from failures, and the never-give-up attitude essential for entrepreneurs.
Spark, Ignite, and Share Your Story If you're interested in sharing your story and insights as a guest on our podcast, read more about our podcast guest process at https://bcassociatesmarketing.com/marketing-resources/podcast/. Your expertise could inspire others and help illuminate the path to success in the ever-evolving marketing world.
Are you ready to SPARK YOUR UNIQUE OPPORTUNITY & IGNITE YOUR MARKETING? We invite you to take the first step towards transforming your marketing journey. Let's chat! https://calendly.com/bcassociatesmarketing/15-minute_fit_call. You can also reach us via email at info@bcassociatesmarketing.com.
Welcome to another episode of "Spark & Ignite Your Marketing," where we dive deep into the compelling intersection of music, marketing, and the unique journey of a seasoned commercial real estate broker. Our guest for this episode is Benji Rosenzweig, a Detroit-based commercial real estate expert with a vast international reach through Colliers. Benji isn't just about closing deals; he's about creating connections, fostering community, and leveraging music as a powerful tool for communication and connection.
Benji Rosenzweig: A Multifaceted Professional Known for his significant contributions to Detroit's vibrant restaurant and retail scenes, Benji brings a wealth of experience and a unique approach to the commercial real estate world. Beyond his impressive resume in real estate, Benji hosts the Much Obliged podcast, a yellow balloon experience, and has shared his insights on nonverbal communication in a captivating TEDx talk in Detroit.
A Journey Through Commercial Real Estate Benji's foray into commercial real estate wasn't a straight path. Transitioning from the insurance and financial sector after the 2008 crash, Benji found his calling in commercial real estate despite the steep learning curve and the challenging economic climate of Detroit at the time. His story is one of resilience, adaptability, and the relentless pursuit of excellence, underscored by his commitment to building meaningful relationships.
The Much Obliged Podcast: A Yellow Balloon Experience The episode also highlights Benji's podcast, an innovative platform that explores the intersection of music, recovery, and personal stories of transformation. The podcast is a testament to Benji's commitment to using his interests to create a positive impact, providing a space for honest discussions about addiction, recovery, and the healing power of music. His story is a reminder that success isn't just about achieving business goals; it's about how we connect with others, share our authentic selves, and find harmony in the various aspects of our lives.
Spark, Ignite, and Share Your Story If you're interested in sharing your story and insights as a guest on our podcast, read more about our podcast guest process at https://bcassociatesmarketing.com/marketing-resources/podcast/. Your expertise could inspire others and help illuminate the path to success in the ever-evolving marketing world.
Are you ready to SPARK YOUR UNIQUE OPPORTUNITY & IGNITE YOUR MARKETING? We invite you to take the first step towards transforming your marketing journey. Schedule a fit call with us at https://calendly.com/bcassociatesmarketing/15-minute_fit_call. You can also reach us via email at info@bcassociatesmarketing.com.
Psst... Are you excited and don't want to miss your chance to empower your marketing efforts? Grab your copy of "Marketing For Entrepreneurs" on Amazon
The episode begins with an introduction to Kerri Schlotman, an accomplished writer whose latest novel, "Tell Me One Thing," has garnered critical acclaim. Beverly emphasizes literary fiction's crucial role in shaping cultural narratives and fostering empathy. Kerri's passion for the arts and dedication to educating future generations in arts administration at NYU are highlighted, setting the stage for a deep dive into her multifaceted career.
Kerri's Journey: From Marketing to Arts and Writing Much of the episode is dedicated to exploring Kerri's unique journey from working in marketing to fully immersing herself in the arts and writing. The conversation reveals her early inclinations towards entrepreneurship and creativity, illustrated by her childhood endeavors in bookmaking and her later ventures, such as starting a pie business and renovating dog parks in NYC. Kerri's move to New York City and her transition towards working for art museums are discussed, shedding light on the experiences that shaped her path towards becoming a writer and an advocate for the arts.
Advocacy for the Arts and the Importance of Supporting Creative Endeavors Kerri's role as an advocate for the arts and her efforts to support fellow artists, performers, and writers are highlighted. The discussion covers the challenges and opportunities within the arts sector, emphasizing the need for a supportive community that values and promotes creative work. Kerri's contributions to arts administration and her impact on nurturing the creative visions of others are explored, showcasing her commitment to enriching the cultural landscape.
The Future of Literary Fiction and the Arts The conversation also touches on the challenges of technological advancements and the importance of preserving the human element in creative expression. Kerri shares her hopes for a more inclusive and supportive literary community that continues to push boundaries and inspire empathy through storytelling.
Are you ready to SPARK YOUR UNIQUE OPPORTUNITY & IGNITE YOUR MARKETING? We invite you to take the first step towards transforming your marketing journey. Schedule a fit call with us or reach us via email at info@bcassociatesmarketing.com.
Psst... Are you excited and don't want to miss your chance to empower your marketing efforts? Grab your copy of "Marketing For Entrepreneurs" on Amazon
In this captivating episode of "Spark & Ignite Your Marketing," we delve into the inspiring world of adoption with our esteemed guest, Rebecca Gruenspan, the founder and CEO of RG Adoption Consulting. Adoption, a process that transforms lives and families, plays a pivotal role in the United States, with over 135,000 children finding new homes annually. Rebecca is dedicated to guiding countless couples and individuals through the adoption journey, helping them realize their dreams of parenthood ethically and efficiently.
A Personal Journey to Parenthood Rebecca shares her personal voyage towards motherhood, marked by challenges, determination, and ultimately, joy. Having always known that motherhood was her calling, she faced the realities of life's unpredictability head-on. Her journey didn't just lead her to become a mother but set her on a path to becoming a beacon of support for others navigating the complexities of adoption. Through RG Adoption Consulting, Rebecca offers a wealth of resources, guidance, and an empathetic ear to those embarking on their own adoption adventures.
Building a Thriving Adoption Consulting Business RG Adoption Consulting stands as a testament to her entrepreneurial spirit, born from a desire to apply her personal insights and professional skills to assist others. The firm's success is rooted in its mission to provide comprehensive support to prospective adoptive families, guiding them through every step of the adoption process.
Adoption Trends and the Future Rebecca provides an overview of emerging trends in the adoption landscape, including the rising costs of adoption and the impact of online technologies on the matching process. She advocates for reform and increased accountability within the industry, aiming to make adoption a more accessible and transparent journey for all involved.
Spark, Ignite, and Share Your Story If you're interested in sharing your story and insights as a guest on our podcast, read more about our podcast guest process at https://bcassociatesmarketing.com/marketing-resources/podcast/. Your expertise could inspire others and help illuminate the path to success in the ever-evolving marketing world.
Are you ready to SPARK YOUR UNIQUE OPPORTUNITY & IGNITE YOUR MARKETING? We invite you to take the first step towards transforming your marketing journey. Schedule a 15-minute fit call with us. You can also reach us via email at info@bcassociatesmarketing.com.
Psst... Are you excited and don't want to miss your chance to empower your marketing efforts? Grab your copy of "Marketing For Entrepreneurs" on Amazon and begin your journey to marketing excellence today.
In this enriching episode of Spark & Ignite Your Marketing, we delve into the serene world of Zen Buddhism and its impactful integration into the realms of entrepreneurship and business with the remarkable Marta Dabis. As a Zen priest and leader of a Japanese Soto Zen meditation lineage, Marta not only guides us through the essence of Zen practice but also shares her unique journey from the business sector to spiritual guidance. Her story is a testament to the power of passion and the unexpected paths it can lead us down.
Business Professional and Zen Priest Marta Dabis, a vibrant spirit and a guiding light in the realm of spiritual care, leads the Sunday program for a Japanese Soto Zen meditation lineage and provides profound spiritual guidance. Her transition from a business professional with an MBA to a Zen priest encapsulates a journey of self-discovery, transformation, and dedication to serving others.
Unique Journey Marta shares her captivating transition from a focused business professional to a dedicated Zen priest. This segment reveals the challenges, revelations, and serendipitous moments that guided her on this path, inspiring listeners to pursue their passions fearlessly. Marta discusses the intricacies of building and nurturing a community centered around Zen practice. She shares valuable insights on creating spaces that encourage growth, connection, and mutual support. Tune into this enlightening episode of Spark & Ignite Your Marketing to discover how the wisdom of Zen illuminated Marta's journey. Follow this journey that is not only successful but also deeply fulfilling and impactful
Are you ready to SPARK YOUR UNIQUE OPPORTUNITY & IGNITE YOUR MARKETING? We invite you to take the first step towards transforming your marketing journey. Schedule a fit call with us at Calendly. You can also reach us via email at info@bcassociatesmarketing.com.
Psst... Are you excited and don't want to miss your chance to empower your marketing efforts? Grab your copy of "Marketing For Entrepreneurs" on Amazon or Audible and begin your journey to marketing excellence today.
In this enlightening episode of "Spark & Ignite Your Marketing," we have the pleasure of welcoming Stacey Kulongowski, an exemplary figure in the realms of executive coaching and leadership development. Stacey stands out as the founder and CEO of the Brand New Day Group, a beacon of transformative coaching that has significantly impacted the corporate world. With an illustrious background that includes over 25 years of experience in fostering high-performing leaders and teams, Stacey's journey is nothing short of inspiring. Her credentials include ACC certification, a deep-seated knowledge acquired from the Hudson Institute of Coaching, and a solid educational foundation from Michigan State University.
Stacey's Rich Professional Tapestry Stacey carved a successful path in advertising, spanning 15 years across 12 cities, which afforded her a broad exposure to diverse teams, clients, and industries. A pivotal chapter in her career was her tenure at Google, where as a director, she spearheaded sales teams to remarkable achievements over 13 years. Her contributions to diversity initiatives and sales training are noteworthy. Moreover, Stacey's entrepreneurial spirit shines through her co-founding roles at White Pine Leadership Collective and Flourish, platforms dedicated to women's leadership and empowerment.
The Transformative Power of Executive Coaching A core discussion of this episode revolves around the transformative potential of executive coaching, a domain where Stacey has left an indelible mark. Stacey shares her insights on empowering leaders to navigate career challenges and unlock new levels of success, illuminating her methodology that combines personal development with strategic coaching.
Are you ready to SPARK YOUR UNIQUE OPPORTUNITY & IGNITE YOUR MARKETING? We invite you to take the first step towards transforming your marketing journey. Schedule a fit call with us at Calendly. You can also reach us via email at info@bcassociatesmarketing.com.
Psst... Are you excited and don't want to miss your chance to empower your marketing efforts? Grab your copy of "Marketing For Entrepreneurs" on Amazon or Audible and begin your journey to marketing excellence today.
In this illuminating episode of "Spark & Ignite Your Marketing," we delve deep into the heart of entrepreneurial resilience, leadership, and community development with our esteemed guest, Mayor Laura Kropp. As the youngest mayor in the history of Mount Clemens, Michigan, and a trailblazer in both civic leadership and the business realm, Mayor Kropp brings a wealth of experience, insights, and visionary ideas to the table.
From Classroom to City Hall Beginning her career as a special education teacher, Laura transitioned into the business world as the sales director for her family business, Bakes and Kropp Fine Cabinetry. Her diverse background, combining education, business management, and now civic leadership, offers a unique perspective on tackling challenges and seizing opportunities.
Entrepreneurial Lessons for Aspiring Leaders Mayor Kropp shares invaluable advice for aspiring entrepreneurs and leaders, emphasizing the importance of goal setting, strategic planning, and the courage to pivot when necessary. Her stories of overcoming obstacles, whether in business or as mayor, offer inspiration and practical lessons for anyone looking to make an impact in their field. As we look to the future, Mayor Kropp outlines her vision for Mount Clemens, including ongoing projects, future initiatives, and her hopes for continued economic and community development. Her forward-thinking approach offers a blueprint for other cities and leaders seeking to harness the power of entrepreneurship in public service
Are you ready to SPARK YOUR UNIQUE OPPORTUNITY & IGNITE YOUR MARKETING? We invite you to take the first step towards transforming your marketing journey. Schedule a call or reach out to us via email at info@bcassociatesmarketing.com.
Spark, Ignite, and Share Your Story If you're interested in sharing your story and insights as a guest on our podcast, read more about our podcast guest process. Your expertise could inspire others and help illuminate the path to success in the ever-evolving marketing world.
Psst... Are you excited and don't want to miss your chance to empower your marketing efforts? Grab your copy of "Marketing For Entrepreneurs" on Amazon or listen on Audible and begin your journey to marketing excellence today.
In this episode of "Spark & Ignite Your Marketing," we delve into the fascinating world of entrepreneurship and innovation with our distinguished guest, Ryan Angott. Ryan embodies the spirit of innovation and resilience. As a seasoned entrepreneur, he has navigated the tumultuous waters of starting and scaling businesses, offering a wealth of knowledge and insights invaluable to aspiring entrepreneurs and seasoned business owners.
From Passion to Reality From his early days being influenced by his father, a world-class entrepreneur and inventor, Ryan learned the ropes of business and innovation. He shares the story of his first foray into entrepreneurship, which came at a young age and set the stage for his future endeavors.
The Birth of TechLok: Revolutionizing Security and Efficiency A major highlight of our conversation is Ryan's venture into the tech industry with his company, TechLok. Another cornerstone of Ryan's success is his pioneering work with virtual staffing through his company, Strategic Assistant Staffing. Recognizing the potential of virtual teams to transform business operations and profitability, Ryan has harnessed global talent to build a robust support system for entrepreneurs and small businesses.
Entrepreneurship is fraught with challenges, and Ryan's journey is no exception. He opens up about the hurdles he has faced, including the impact of COVID-19 on his businesses and the lessons learned from encountering manufacturing and logistical obstacles. This honest reflection provides listeners with a realistic view of the challenges of entrepreneurship and the resilience required to overcome them.
Spark, Ignite, and Share Your Story If you're interested in sharing your story and insights as a guest on our podcast, read more about our podcast guest process. Your expertise could inspire others and help illuminate the path to success in the ever-evolving marketing world.
Are you ready to SPARK YOUR UNIQUE OPPORTUNITY & IGNITE YOUR MARKETING? We invite you to take the first step towards transforming your marketing journey. Schedule a fit call with us. You can also reach us via email at info@bcassociatesmarketing.com.
Psst... Are you excited and don't want to miss your chance to empower your marketing efforts? Grab your copy of "Marketing For Entrepreneurs" on Amazon or listen on Audible and begin your journey to marketing excellence today.
Welcome to another episode of Spark & Ignite Your Marketing, the podcast where we explore the innovative intersections of creativity, entrepreneurship, and marketing. In this episode, we are thrilled to feature Frank McGlynn, a pioneering entrepreneur in the mobile dueling piano show industry. Frank has ingeniously combined his passion for music with savvy business acumen to create a unique and successful entertainment venture.
Entrepreneurship and Innovation in Entertainment Frank discusses the intricacies of blending musical talent with entrepreneurship. He delves into his decision to step away from traditional career paths and how he orchestrated a business that brings a fresh twist to live entertainment. His story is a compelling narrative of turning a personal passion into a profitable venture, emphasizing the importance of innovation and adaptability in today's business world.
Marketing Strategies for Success Marketing plays a crucial role in the success of any business, and Frank's venture is no exception. He shares effective marketing tactics that have helped promote his mobile dueling piano shows. Key strategies include leveraging social media platforms, video marketing, and the importance of a strong online presence. Frank provides actionable advice for small business owners on how to utilize these tools to capture and engage their target audience.
A Personal Touch: Networking and Building Relationships Frank emphasizes the importance of networking and personal connections in building and sustaining a business. He talks about his approach to forming lasting relationships with clients and collaborators, which has been instrumental in his success. This personal touch, combined with his professionalism, has enabled him to create memorable experiences that lead to repeat business and referrals.
Spark, Ignite, and Share Your Story If you're interested in sharing your story and insights as a guest on our podcast, read more about our podcast guest process. Your expertise could inspire others and help illuminate the path to success in the ever-evolving marketing world.
Are you ready to SPARK YOUR UNIQUE OPPORTUNITY & IGNITE YOUR MARKETING? We invite you to take the first step towards transforming your marketing journey. Schedule a fit call with us. You can also reach us via email at info@bcassociatesmarketing.com.
Psst... Are you excited and don't want to miss your chance to empower your marketing efforts? Grab your copy of "Marketing For Entrepreneurs" on Amazon or listen to it on Audible and begin your journey to marketing excellence today.
Welcome to another episode of "Spark & Ignite Your Marketing," a podcast that fuels the entrepreneurial spirit and sparks the creative minds of small business owners. In this episode, we're delighted to have Lauren Connolly as our guest. Lauren is the visionary behind Wild Development Studio, a unique enterprise that combines her passions for art, nature, and technology into a thriving business. After leaving the corporate world in 2020, Lauren, along with her husband, launched a drone business which later evolved into Wild Development Studio. Her journey from a corporate employee to a successful entrepreneur is not only inspiring but also offers valuable insights into leveraging personal interests to build a professional brand. Nature-Inspired Entrepreneurship Lauren has managed to blur the lines between her artistic talents and her entrepreneurial endeavors. She emphasizes the importance of integrating one's passions into their business model, highlighting how this has been crucial in differentiating Wild Development Studio in the competitive market.
Marketing Strategies in the Digital Age Lauren and Beverly delve into effective marketing strategies for modern entrepreneurs. They discuss the integration of traditional and digital marketing methods, emphasizing the importance of social media, content marketing, and personal branding in growing a business.
Spark, Ignite, and Share Your Story If you're interested in sharing your story and insights as a guest on our podcast, read more about our podcast guest process. Your expertise could inspire others and help illuminate the path to success in the ever-evolving marketing world.
Are you ready to SPARK YOUR UNIQUE OPPORTUNITY & IGNITE YOUR MARKETING? We invite you to take the first step towards transforming your marketing journey. Schedule a fit call with us. You can also reach us via email at info@bcassociatesmarketing.com.
Psst... Are you excited and don't want to miss your chance to empower your marketing efforts? Grab your copy of "Marketing For Entrepreneurs" on Amazon or listen on Audible and begin your journey to marketing excellence today.
Welcome to another episode of Spark & Ignite Your Marketing, where we explore the innovative strategies that drive success in today’s fast-paced business world. In this episode, we are thrilled to host Cally Pedersen, the CEO and founder of the Sage Agency. Cally is not just an expert in digital marketing; she’s a pioneer in the Google Ads space, having embraced the platform since its inception in 2001. Today, she’s here to share her deep insights and the powerful strategies that have helped her clients turn every dollar spent into substantial revenue.
Launching the Sage Agency This focus on Google Ads wasn’t just about preference; it was about profitability and data-driven results that she could clearly measure and optimize. Cally emphasizes the importance of data and how it should dictate the way accounts are managed. From discussing the ideal customer lifetime value to the critical role of conversion rates, she offers listeners a comprehensive view of how to succeed with Google Ads.
Overcoming Challenges Scaling a business comes with its own set of challenges. Cally shares her current experiences with scaling the Sage Agency, transitioning from a freelance model to potentially hiring full-time employees, and adjusting her team structure to maintain the quality and personalized service that her agency is known for.
Spark, Ignite, and Share Your Story If you're interested in sharing your story and insights as a guest on our podcast, read more about our podcast guest process. Your expertise could inspire others and help illuminate the path to success in the ever-evolving marketing world.
Are you ready to SPARK YOUR UNIQUE OPPORTUNITY & IGNITE YOUR MARKETING? We invite you to take the first step towards transforming your marketing journey. Schedule a fit call with us. You can also reach us via email at info@bcassociatesmarketing.com.
Psst... Are you excited and don't want to miss your chance to empower your marketing efforts? Grab your copy of "Marketing For Entrepreneurs" on Amazon or listen on Audible and begin your journey to marketing excellence today.
We are thrilled to have Holly and Chad Ockstadt from Quantum Impact join us in this episode. Quantum Impact is renowned for its holistic approach to business coaching, combining systematic strategies with wellness to foster significant growth and authentic impacts.
Entrepreneurship Coaching for Small Businesses Holly and Chad Ockstadt are the dynamic duo behind Quantum Impact, a firm dedicated to helping coaches and entrepreneurs not only achieve but exceed their business goals through a blend of systematic processes and holistic health practices. Starting from a challenging personal health crisis in 2013, which saw Holly battling serious illness and uncertainty about her future, the couple has since transformed their lives and business. They now dedicate their efforts to transforming the coaching industry, ensuring coaches can achieve both personal well-being and professional success.
From Adversity to Achievement Facing severe health challenges, including a life-changing moment in 2013 when Holly was told she might never walk again, they share how they turned a period of profound difficulty into a launching pad for their business. This section highlights their initial struggles, the inception of their business, and the key decisions that helped them navigate through those tumultuous times.
Spark, Ignite, and Share Your Story If you're interested in sharing your story and insights as a guest on our podcast, read more about our podcast guest process. Your expertise could inspire others and help illuminate the path to success in the ever-evolving marketing world.
Are you ready to SPARK YOUR UNIQUE OPPORTUNITY & IGNITE YOUR MARKETING? We invite you to take the first step towards transforming your marketing journey. Schedule a fit call with us. You can also reach us via email at info@bcassociatesmarketing.com.
Learn more with our BC & Associates Marketing Resources Hub— meet your unique learning preferences, whether you're into reading insightful articles, watching dynamic videos, listening to in-depth podcasts, or keeping up-to-date with the latest trends through our informative newsletter. With BC & Associates at your side, you're not just staying informed—you're staying ahead.
In this episode, your host Beverly sits down with Camile Sardina, a seasoned digital nomad, publicist, and acclaimed author. With over a decade of experience in public relations, Camile is the mastermind behind Evolist Media, a boutique PR firm based in New York City. Camile's impressive client portfolio includes major media outlets like Good Morning America, Women's Health, The Washington Post, and Forbes. She's also the creative force behind Change Makers, a compelling book that highlights trailblazing women making a positive impact
The Power of Earned Media Camile emphasizes how earned media builds trust and credibility, which are essential for any brand looking to make a lasting impact. She discusses PR's unique opportunities for businesses to build authority and connect with their audiences. Camile opens up about the challenges she has faced as an entrepreneur, particularly during the pandemic when she lost all her clients.
Trends in PR and Marketing Camile notes that while traditional methods like press releases are still relevant, there is a growing emphasis on integrating social media and digital strategies. She advises young entrepreneurs to be more disciplined and to continuously seek new opportunities for growth.
Spark, Ignite, and Share Your Story If you're interested in sharing your story and insights as a guest on our podcast, read more about our podcast guest process. Your expertise could inspire others and help illuminate the path to success in the ever-evolving marketing world.
Are you ready to SPARK YOUR UNIQUE OPPORTUNITY & IGNITE YOUR MARKETING? We invite you to take the first step towards transforming your marketing journey. Schedule a fit call with us. You can also reach us via email at info@bcassociatesmarketing.com.
Learn more with our BC & Associates Marketing Resources Hub— meet your unique learning preferences, whether you're into reading insightful articles, watching dynamic videos, listening to in-depth podcasts, or keeping up-to-date with the latest trends through our informative newsletter. With BC & Associates at your side, you're not just staying informed—you're staying ahead.
In this solo episode of Spark & Ignite Your Marketing, recorded during our conversation with Kelly Clement the founder of Watermelon Math, Beverly dives into the essentials of content marketing and offers practical advice for small business entrepreneurs. When executed strategically, content marketing can significantly enhance marketing efforts and drive business growth.
Beverly outlines the process of creating a content strategy, starting with identifying key content areas relevant to your niche. She introduces the concept of content buckets, breaking down high-level topics into subtopics to ensure comprehensive coverage and organization.
To maximize impact, Beverly suggests structuring content like a pyramid, starting with basic information and building up to advanced content. She emphasizes the importance of repurposing content effectively, transforming a single blog post into guides, worksheets, checklists, and videos to extend its reach.
Beverly highlights using repurposed content as lead magnets to grow your email list and establish authority. She discusses integrating content with your overall business strategy and visualizing end goals, like creating comprehensive guides with practical insights.
Tune in to Spark & Ignite Your Marketing to learn how to develop and execute a successful content marketing strategy, and harness the power of content to grow your business.
P.S. Ready to spark your unique opportunities and ignite your marketing?
📘 Read Beverly’s book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly’s Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
🎓 Learn more about marketing and Enroll in Our Coursesdesigned to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
In this episode of Spark & Ignite Your Marketing, Beverly dives into the fascinating intersection of education and entrepreneurship with Kelly Clement. Kelly Clement, an educator turned entrepreneur, has been shaping the future of student preparation. With teaching experience in diverse locations like Jamaica, Hawaii, Connecticut, and London, Kelly shifted gears in 2012 to focus on specialized test prep.
Despite the challenges, Kelly's focus on a specific niche—young students preparing for competitive exams—has allowed her to stand out in a crowded market. She shares how her personalized approach reduces stress for her students and makes learning more accessible and enjoyable.
Watermelon Math: A Creative Solution
Kelly explains the inspiration behind Watermelon Math. With no artistic skills but a clear vision, she collaborated with an illustrator to create engaging and tactile math vocabulary cards. She discusses the continuous evolution of her business and the importance of visual and playful learning tools. Kelly recommends embracing the inevitable challenges and disasters in entrepreneurship. By navigating through tough times and learning from them, you can come out stronger and more prepared for future success.
Spark, Ignite, and Share Your Story If you're interested in sharing your story and insights as a guest on our podcast, read more about our podcast guest process. Your expertise could inspire others and help illuminate the path to success in the ever-evolving marketing world.
Are you ready to SPARK YOUR UNIQUE OPPORTUNITY & IGNITE YOUR MARKETING? We invite you to take the first step towards transforming your marketing journey. Schedule a fit call with us. You can also reach us via email at info@bcassociatesmarketing.com.
Learn more with our BC & Associates Marketing Resources Hub— meet your unique learning preferences, whether you're into reading insightful articles, watching dynamic videos, listening to in-depth podcasts, or keeping up-to-date with the latest trends through our informative newsletter. With BC & Associates at your side, you're not just staying informed—you're staying ahead.
Today, we’re thrilled to have a guest who embodies the spirit of artistry and entrepreneurship, Janna Willoughby-Lohr. As the driving force behind Papercraft Miracles, Janna is an accomplished artist, poet, and musician, based in Buffalo, New York. Her company specializes in handcrafted paper art and beautiful gifts imbued with meaning and intent. Since founding her company in college in 2003, Janna has grown Papercraft Miracles into a pillar of sustainable creativity and business success.
Navigating Personal and Professional Challenges Janna shares her deeply personal story of navigating significant challenges, including the loss of her mother and a devastating dorm fire that occurred on her mother’s birthday. These experiences profoundly shaped her perspective on life and art. Janna turned to creating artist books to process her grief and trauma.
The Importance of Sustainability Sustainability is at the core of Papercraft Miracles. Janna is committed to using eco-friendly materials and processes in all her creations. From plantable paper products to upcycled materials, her company offers a wide range of sustainable options that resonate with environmentally conscious consumers. Looking ahead, Janna shares her vision for the future of Papercraft Miracles. She aims to continue expanding her product line, exploring new markets, and increasing her impact through sustainable practices.
Spark, Ignite, and Share Your Story If you're interested in sharing your story and insights as a guest on our podcast, read more about our podcast guest process. Your expertise could inspire others and help illuminate the path to success in the ever-evolving marketing world.
Are you ready to SPARK YOUR UNIQUE OPPORTUNITY & IGNITE YOUR MARKETING? We invite you to take the first step towards transforming your marketing journey. Schedule a fit call with us. You can also reach us via email at info@bcassociatesmarketing.com.
Learn more with our BC & Associates Marketing Resources Hub— meet your unique learning preferences, whether you're into reading insightful articles, watching dynamic videos, listening to in-depth podcasts, or keeping up-to-date with the latest trends through our informative newsletter. With BC & Associates at your side, you're not just staying informed—you're staying ahead.
In this inspiring episode of the Spark & Ignite Your Marketing Podcast, Beverly sits down with Don Mamone, a visionary photographer, speaker, and advocate for the LGBTQIA+ community. Don's entrepreneurial journey is a testament to the power of embracing one's true identity and leveraging that authenticity to achieve remarkable business success. With over a decade of experience in the photography industry and a background in hospitality, Don offers a wealth of insights that are invaluable for both new and seasoned entrepreneurs.
Building a Business on Authenticity: One of the key themes of the episode is the importance of authenticity in building a successful business. Don emphasizes that their photography business thrived not just because of technical skills, but because clients could feel the genuine passion and authenticity behind the work. This authenticity also extends to how Don and Emily interact with their clients, creating a personal connection that goes beyond just delivering a service.
A pivotal moment in Don's personal and professional life was coming out as non-binary. This decision was driven by a need to live authentically and to set an example for their daughter. Don shares how embracing their true identity has not only brought personal fulfillment but has also positively impacted their business.
Authentic Content Creation: Creating content that reflects their authentic selves has been a key strategy. Whether it’s through social media posts, blog articles, or speaking engagements, Don and Emily consistently share their story and insights in a genuine way. This has helped them build a loyal following and establish themselves as thought leaders. Don’s insights and experiences are sure to inspire and motivate you on your entrepreneurial journey.
Ready to spark your unique opportunities and ignite your marketing? 📞 Schedule a 15-minute Fit Call to delve into your goals and answer any questions you may have. 📘 Read Beverly’s book "Marketing For Entrepreneurs", a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️ Listen to Beverly’s Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights. 🎓 Learn more about marketing and enroll in our courses designed to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
In this powerful episode of Spark & Ignite Your Marketing, Beverly Cornell takes you on a journey to rediscover the core of your entrepreneurial spirit. Whether you're just starting out or need a fresh perspective, this episode is packed with strategies and insights to help you find your 'why' and embrace boldness in your business endeavors.
Discover Your Why: Learn how to pinpoint the moments that spark your entrepreneurial spirit. Beverly guides you through three critical questions: What problems are you passionate about solving? What are your unique strengths? How do you want to be remembered? These questions will help you identify your motivations and use them as a beacon to navigate challenges and achieve success.
Embrace Boldness: In the competitive world of small business, boldness can be your secret weapon. Beverly shares actionable strategies on how to inject boldness into your marketing messages, product offerings, and customer interactions. Stand out from the crowd with daring campaigns, innovative products, and exceptional customer service.
Reignite Your Passion: Feeling like your entrepreneurial flame is flickering? Beverly offers three ways to rediscover your passion: Reflect on your why, connect with your community, and give yourself permission to innovate. These steps will help you reignite your entrepreneurial fire and transform your business strategy.
Join us for an episode filled with inspiration and practical advice that will help you navigate your entrepreneurial journey with renewed passion and boldness.
Ready to spark your unique opportunities and ignite your marketing? 📞 Schedule a 15-minute Fit Call to delve into your goals and answer any questions you may have. 📘 Read Beverly’s book "Marketing For Entrepreneurs", a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️ Listen to Beverly’s Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights. 🎓 Learn more about marketing and enroll in our courses designed to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
Joining us today is Urmi Hossain, a vibrant force in the world of finance and a passionate advocate for women’s education. In 2020, Urmi founded a blog specifically aimed at empowering women and girls by offering financial education that’s often less accessible to them, challenging the status quo and providing essential tools for their financial independence. She is currently writing her second book and shares her insights on building a personal brand and overcoming the unique challenges that come with it.
The Birth of a Blog: Empowering Women:
Urmi's journey into personal branding began in 2020 during the pandemic. Motivated by a desire to help women and girls, she founded a blog focused on financial education. This blog was born out of her own personal experiences and the challenges she faced growing up. She wanted to create a platform that provided valuable information and empowered women to achieve financial independence. Starting the blog was a trial-and-error process for Urmi, as she had to learn how to build a website and maintain consistent content. Despite initial insecurities and the fear of sharing personal details, Urmi realized the importance of connecting with her audience by being authentic and sharing her story.
The Future
Looking ahead, Urmi envisions continuing her content creation journey, growing her YouTube channel, and expanding her blog's reach. She has two major goals: self-publishing her second book and delivering a TED talk. These aspirations reflect her commitment to personal growth and her desire to share her message with a larger audience. Urmi also expresses interest in exploring podcasting and enhancing her audio quality to further diversify her content offerings.
Urmi's journey is a testament to the power of personal branding, resilience, and the importance of authenticity. Her story highlights the challenges and rewards of building a personal brand and the significant impact one can make by staying true to their mission. As she continues to inspire and empower others, Urmi's message resonates with anyone looking to create a meaningful and fulfilling career.
📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
🎓 Learn more about marketing and Enroll in Our Coursesdesigned to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
This video is a treasure trove of practical advice, tailored for small business entrepreneurs who are ready to redefine their marketing strategies and drive significant business growth. Over the next few minutes, you'll discover how to tap into the core elements that make your business unique, how to craft a compelling vision for the future, and how to embrace change to stay ahead in the dynamic world of marketing.
Many entrepreneurs struggle with distinguishing their business from countless others. Beverly reassures viewers that their entrepreneurial journey is as unique as their fingerprint, and it's time to let the world see that. This journey isn't just a path; it's a rich story filled with challenges, triumphs, and everything in between. With your unique path defined, the next step is to clarify your vision. Beverly guides viewers through a visualization exercise to help them see where they want their business to be in the future.
In the final section, Beverly discusses the importance of embracing change. The marketing landscape is constantly evolving, and staying adaptable is crucial for long-term success. Marketing has transformed with the advent of the internet, social media, and instant data analysis. Beverly explains how these innovations have revolutionized the way businesses connect with their audiences. From viral videos to targeted ads, the digital playground offers endless possibilities for creative and effective marketing. Despite the changes in marketing tactics over the years, some principles remain timeless. She highlights three key principles that continue to drive successful marketing campaigns.
P.S. Ready to spark your unique opportunities and ignite your marketing?
📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
🎓 Learn more about marketing and Enroll in Our Coursesdesigned to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
Did you know that 62% of people believe knowing a lawyer personally is the best way to find quality legal representation? In this episode of Spark & Ignite Your Marketing, host Beverly Cornell sits down with Lori Williams, a seasoned attorney and founder of Your Legal Resource PLLC. Lori shares her inspiring journey from a traditional divorce attorney to a trusted connector of legal services in Michigan.
Learn how Lori transitioned from practicing law to creating a business that bridges the gap between clients and the right legal representation. Discover the lightbulb moments that defined her career, including a transformative course at her church that helped her realize her true purpose: connecting people. Lori's story is filled with valuable insights on navigating the legal industry, building meaningful relationships, and maintaining a purpose-driven business.
In This Episode, You'll Learn:
The importance of personal connections in finding quality legal representation.
How Lori’s unique approach ensures clients find the perfect legal match.
The challenges and triumphs Lori faced while building Your Legal Resource PLLC.
Practical advice for entrepreneurs looking to align their career with their passion and purpose.
Tune in to hear Lori’s incredible journey and gain actionable tips to enhance your business.
📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
🎓 Learn more about marketing and Enroll in Our Coursesdesigned to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
Welcome to the latest episode of the Spark & Ignite Your Marketing Podcast, hosted by Beverly Cornell. Today, we're diving into a crucial topic: avoiding common marketing mistakes in 2024. Whether you're in health and wellness, the pet industry, or tech, these insights will help you sidestep the pitfalls many businesses encounter. Grab your coffee, settle in, and let's get started!
Ignoring Data Analytics: In 2024, data is more accessible and valuable than ever. Yet, many businesses still rely on gut feelings rather than solid data. For example, a tech startup launched a new app without tracking user behavior, missing out on crucial insights. On the other hand, a pet grooming service used data analytics to identify that their Facebook ads drove the most bookings, leading to increased appointments.
Inconsistent Branding: Your brand is your identity. Inconsistency can confuse your audience and dilute your marketing messages. Consider a candle-making business with a beautifully designed website but inconsistent social media branding. This disconnect can make potential customers question the professionalism of the business. In contrast, a dental practice with consistent branding across all platforms builds trust and recognition.
Not Engaging with Your Audience: Social media is a two-way street. Engage with your audience through comments, messages, and reviews to boost trust and loyalty. For example, a holistic pet clinic that interacts with pet owners on social media builds a strong community and positions itself as a trusted authority in pet care.
Neglecting Mobile Optimization: With more than half of web traffic coming from mobile devices, a non-mobile-friendly site can turn potential clients away. A wellness spa noticed a drop in online bookings and realized their site wasn't optimized for mobile. After redesigning it, they saw a significant increase in mobile bookings. Conversely, a tech service provider that ignored mobile optimization struggled with high bounce rates and low engagement.
Failure to Adapt to New Trends: The marketing landscape is always evolving. Sticking to outdated methods can leave you behind. Embrace new trends and technologies, like video marketing, to stay relevant. A doggie daycare using Instagram stories to showcase daily activities attracted new clients, while a wellness center offering virtual classes expanded their reach and client base.
P.S. Ready to spark your unique opportunities and ignite your marketing?
📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
🎓 Learn more about marketing and Enroll in Our Coursesdesigned to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
Welcome to another impactful episode of Spark & Ignite Your Marketing! I’m your host, Beverly Cornell, and today we will learn more about the world of advocacy and communications with a true expert. Danielle Gross, co-owner of ClearPoint Communications, joins us to share her 20+ years of experience in influencing lawmakers and making significant changes in Pennsylvania. Danielle’s journey from a first-generation college student to a business owner is inspiring and filled with actionable insights.
One of the most significant challenges in the advocacy industry is the lack of resources for groups that need the most help. Danielle discusses how some groups struggle to coordinate and gather the necessary resources to make a significant impact. This decentralization often leads to slower progress.
Episode Highlights:
Danielle’s inspiring journey from a first-generation college student to a business owner
The unique aspects of ClearPoint Communications and their approach to external lobbying
Practical advice for entrepreneurs on building a reputation and maintaining integrity
Danielle shares invaluable insights on the evolution of advocacy tools, the importance of local relationships, and how to navigate the challenges in the industry. Her story is not only inspiring but also filled with actionable tips for anyone looking to make an impact in their community.
📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
🎓 Learn more about marketing and Enroll in Our Coursesdesigned to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
Welcome to another episode of Spark & Ignite Your Marketing. In this episode, Beverly talks about the exciting world of AI and its impact on marketing for service-based businesses in 2024. AI, once seen as a futuristic concept, is now a transformative force that's revolutionizing how businesses operate and connect with their customers. As a service-based business owner, navigating the complexities of managing data, delivering exceptional customer service, and personalizing your marketing efforts all at once can be frustrating. It often feels like you're juggling a thousand tasks and constantly running out of time.
Artificial Intelligence (AI) can help by streamlining and optimizing these processes, allowing business owners to focus on what truly matters—growing their business.
Imagine having a powerful assistant that works tirelessly behind the scenes, ensuring everything runs smoothly and efficiently. That's the power of AI. And the best part? You don't have to do it alone. We are here to guide you through the adoption and implementation of AI, making it easy and accessible for your business. Let us help you harness the power of AI to ignite your marketing efforts, spark innovation, and blaze a trail to success.
P.S. Ready to spark your unique opportunities and ignite your marketing?
📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
🎓 Learn more about marketing and Enroll in Our Coursesdesigned to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
In this episode of Spark and Ignite Your Marketing, we had the pleasure of interviewing Safina Mahmood, a dedicated photographer with over 15 years of experience. Safina’s journey from teaching to founding Safina’s Photography is filled with inspiring moments and actionable insights for entrepreneurs.
Key Topics:
The Transition from Education to Photography:
Safina’s journey began as a high school photography hobbyist. Her transition into professional photography was sparked by the need for a side hustle to supplement her income as a teacher. This story is a testament to following one's passion and turning it into a thriving business.
The Importance of Authentic Photography:
Safina’s unique ability to connect with families, especially children with disabilities, sets her apart. Her authentic approach not only captures beautiful moments but also helps clients feel seen and valued. Authenticity is crucial for brand photography as it builds trust and connection.
Diversity and Inclusion in Photography:
Safina emphasizes the importance of representing diverse cultures and socioeconomic backgrounds in her work. Her commitment to offering pro bono services for families who can't afford professional photography highlights her dedication to inclusivity.
📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
🎓 Learn more about marketing and Enroll in Our Coursesdesigned to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
Join Beverly Cornell in this episode of the Spark & Ignite Your Marketing Podcast as she talks about the future of SEO and what's changing in 2024. SEO is an ever-evolving field, and staying on top of the latest trends is crucial for maintaining your online presence. Whether you're a seasoned marketer or new to the game, this episode will help you navigate the changes and optimize your strategy for the coming year. Listen now on your favorite streaming platforms or watch on YouTube!
Key topics covered:
Enhanced User Experience (UX): Learn how page load speed, mobile friendliness, and intuitive navigation are more crucial than ever.
AI and Machine Learning: Discover how Google's RankBrain and other AI advancements are reshaping SEO.
Voice Search Optimization: Find out how to tailor your content for the growing use of smart speakers and virtual assistants.
Listen now on your favorite podcast platform or watch the episode on YouTube. Don't miss out on these essential SEO tips to boost your rankings and drive more traffic to your site!
P.S. Ready to spark your unique opportunities and ignite your marketing?
📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
🎓 Learn more about marketing and Enroll in Our Coursesdesigned to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
Did you know that 75 percent of women experience significant life changes and stressors during midlife? In this episode of Spark & Ignite Your Marketing, we are joined by Lisa Boehm, a coach for midlife moms who are burnt out, overwhelmed, and seeking more joy. Lisa’s journey from oncology to grief coaching is one of profound transformation and resilience. We also delve into her entrepreneurial journey and her marketing tactics to grow her business. Listen to her inspiring story and gain actionable insights to navigate your midlife transitions.
Key Topics Covered:
The Power of Resilience: How Lisa turned personal tragedy into a mission to help others.
Midlife Transitions: Practical advice for navigating the unique challenges women face during midlife.
Entrepreneurial Insights: Lisa's marketing tactics and business strategies that have fueled her success.
Hope and Healing: Insights into maintaining hope and finding joy even in the darkest times.
Lisa’s journey is a testament to the power of resilience. After a successful career in oncology, she found herself at a crossroads following the tragic loss of her 17-year-old daughter, Katie, in a car accident. This devastating event prompted Lisa to reassess her life and career, leading her to become a grief educator.
She has successfully navigated the transition from a traditional career to running her own business. In this episode, she shares her marketing strategies, emphasizing the importance of authenticity and connection. Lisa discusses how embracing her true self and sharing her story has helped her build a strong, supportive community. She also highlights the significance of using social media effectively and the value of connecting with other entrepreneurs.
📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
🎓 Learn more about marketing and Enroll in Our Coursesdesigned to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
Welcome back to the Spark and Ignite Your Marketing Podcast! In this episode, your host Beverly Cornell dives into the top five social media trends service-based businesses absolutely cannot ignore in 2024. Whether you run a dental practice, a candle-making store, a doggy daycare, a holistic vet, or a chiropractic office, these trends will help you stay competitive and engaged with your target customers. Listen on your favorite streaming platforms or watch on YouTube to discover how to leverage short-form video content, social commerce, private communities, influencer marketing 2.0, and augmented reality to keep your marketing strategy fresh and effective.
Key Topics
Short Form Video Content: Discover the power of quick, engaging videos on platforms like TikTok, Instagram Reels, and YouTube Shorts. Beverly explains how businesses like doggy daycares and candle-making stores can use these platforms to showcase their unique offerings and connect with customers on the go.
Social Commerce: Learn how platforms like Instagram and Facebook are transforming social media into a seamless shopping experience. From holistic vet clinics offering natural pet products to dental offices booking consultations, Beverly provides practical examples of how businesses can leverage social commerce.
Private Communities: As public social media spaces become more crowded, private communities on Facebook, Discord, and Instagram are gaining popularity. Beverly discusses how creating these intimate spaces can help businesses foster deeper connections with their audiences.
P.S. Ready to spark your unique opportunities and ignite your marketing?
📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
🎓 Learn more about marketing and Enroll in Our Coursesdesigned to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
Tyler James Ross is joining us in this episode of Spark & Ignite Your Marketing. He is an accomplished entrepreneur who seamlessly navigates real estate and martial arts. With a degree in economics and a robust background in business, Tyler founded Ross Real Estate in 2012 and has since grown it into a thriving brokerage. Alongside his real estate ventures, Tyler also launched The Forge Jiujitsu, a community-focused martial arts academy.
Whether you’re a seasoned entrepreneur or just starting, Tyler’s story is a testament to the power of perseverance, community engagement, and continuous self-improvement. Tune in to gain actionable insights, hear about Tyler’s community-centric marketing strategies, and find inspiration in his journey of balancing professional success with personal fulfillment.
Key Topics:
Balancing Multiple Ventures: Tyler discussed how he juggles his responsibilities as the founder of Ross Real Estate and The Forge Jiujitsu. His approach to balancing personal and professional life offers valuable lessons for entrepreneurs looking to manage multiple ventures effectively.
Innovative Marketing Strategies: Tyler emphasized the importance of community-centric marketing. From leveraging local partnerships to engaging in meaningful social media campaigns, he highlighted how small businesses can thrive by focusing on their local communities.
Resilience and Personal Growth: Drawing parallels between martial arts and business, Tyler shared how facing and overcoming challenges is crucial for growth. His philosophy of learning from failures and continuously improving resonates with the entrepreneurial spirit.
📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
🎓 Learn more about marketing and Enroll in Our Coursesdesigned to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
Welcome back to the Spark & Ignite Your Marketing Podcast! In this episode, host Beverly Cornell explores the art of building a brand that truly stands out in 2024. Whether you're just starting or looking to refine your existing brand, this episode is packed with insights and actionable tips to help your service-based business connect with customers on a deeper level. This engaging discussion covers everything from understanding the true essence of branding to creating detailed customer personas and crafting a compelling brand story.
Key Topics
Understanding Your Brand: Beverly explains that a brand is more than just a logo; it's the entire experience your customers have with your business. Authenticity and emotional connection are key.
Knowing Your Audience: Creating detailed customer personas helps tailor your messaging and services to meet the specific needs of your ideal customers.
Crafting Your Brand Story: Sharing your journey, challenges, and victories makes your brand relatable and builds a deeper connection with your audience.
Get Vouch: Vouchfor.com P.S. Ready to spark your unique opportunities and ignite your marketing?
📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
🎓 Learn more about marketing and Enroll in Our Coursesdesigned to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
Welcome to another inspiring episode of Spark and Ignite Your Marketing! Brenda Arbeláez, President of PALS International, is joining us in this episode. Brenda’s journey from teaching Spanish to leading a successful language services company is remarkable. Learn how her language services are breaking down barriers and fostering global communication. Brenda’s story is a testament to the power of perseverance and the impact of language services in bridging cultural gaps.
Brenda’s ability to adapt, innovate, and maintain strong relationships is a lesson that can benefit anyone looking to succeed in business.
Key Topics:
Starting Small, Dreaming Big: Brenda began teaching Spanish to automotive executives at her kitchen table. Her dedication and vision transformed PALS International into a global language services provider.
Adapting to Market Needs: Facing industry downturns, Brenda pivoted from automotive to healthcare, ensuring her company’s survival and growth.
Leveraging Networking: Brenda’s success is heavily rooted in her ability to build and maintain strong relationships, demonstrating the value of in-person networking.
📘 Read Beverly’s book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly’s Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
🎓 Learn more about marketing and Enroll in Our Coursesdesigned to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
Welcome back to the "Spark & Ignite Your Marketing" Podcast! I’m your host, Beverly Cornell, founder and growth strategist at BC & Associates Marketing. In today's episode, we're diving into a critical topic for service-based business owners: the biggest marketing mistake you're likely making. This episode is packed with insights you won't want to miss. Key Topics:
Identifying the Big Mistake: Many service-based businesses try to appeal to everyone, diluting their message and reducing effectiveness.
Finding Your Niche: Sarah's journey from broad marketing to targeting busy professional women.
Crafting a Targeted Message: How specificity in marketing leads to higher engagement and better client retention.
P.S. Ready to spark your unique opportunities and ignite your marketing?
📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
🎓 Learn more about marketing and Enroll in Our Coursesdesigned to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
Discover how storytelling can transform your service-based business in this episode of the "Spark & Ignite Your Marketing" podcast with Beverly Cornell. Learn why storytelling matters, how to craft your brand's narrative, and the impact real customer stories can have on your business. Tune in for actionable insights that will help you connect with your audience on a deeper level and grow your business.
In this episode, you'll learn:
Why Storytelling Matters: Discover the impact of storytelling on your business.
Crafting Your Brand Story: Learn the key elements that make a compelling and authentic narrative.
Customer Stories: See how real customer experiences can showcase your expertise and humanize your brand.
P.S. Ready to spark your unique opportunities and ignite your marketing?
📘 Read Beverly’s book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly’s Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
🎓 Learn more about marketing and Enroll in Our Coursesdesigned to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
Note: A few days before the podcast was recorded, there was a fire near Beverly's house that damaged the internet. As a result, the video quality is not great, but this was such an insightful episode that we wanted to share it with you:
In this episode, Beverly Cornell sits down with Courtney Boyer, a certified life coach and expert in human sexuality and mental health. Courtney shares her inspiring journey from aspiring lawyer to successful life coach, addressing the critical issue of relationship satisfaction and its impact on overall well-being.
Key Topics:
Addressing Relationship Satisfaction: Courtney highlights the startling statistic that up to 45% of couples are dissatisfied with their sex lives. She explains how addressing these issues can significantly enhance overall happiness and well-being.
Navigating Personal Challenges: As a military spouse, Courtney shares her experiences of frequent relocations and how she built a thriving business despite these challenges. Her story is a testament to resilience and adaptability.
Practical Advice for Entrepreneurs: Courtney offers valuable advice for entrepreneurs, emphasizing the importance of personal growth and addressing unresolved issues to succeed professionally.
📘 Read Beverly’s book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly’s Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
🎓 Learn more about marketing and Enroll in Our Coursesdesigned to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
Welcome to an episode that will add vibrant hues to your entrepreneurial journey! In this episode of Spark and Ignite Your Marketing, Beverly Cornell chats with Angel Pricer and Keane Aldridge, the powerhouse duo behind Full Color Living.
Angel and Keane share how creative expression isn’t just about art—it's a transformative tool for enhancing emotional well-being and living a more fulfilled life. From their powerful origin story to the innovative programs they’ve developed, this conversation is packed with insights that will inspire you to live more intentionally and authentically.
Whether you're a creative soul, a business owner, or someone seeking more meaning in life, this episode will resonate with you.
Key Topics:
The Power of Creative Expression: Angel and Keane’s story illustrates how embracing creativity can profoundly impact mental and emotional health, leading to a more fulfilled and vibrant life.
Navigating Transitions: The duo’s experiences highlight the importance of evolving both personally and professionally. They emphasize that growth is a continual process, much like a work of art in progress.
Holistic Wellness in Business: Full Color Living’s approach integrates heart-centered living with practical business strategies, showcasing how wellness and entrepreneurship can go hand in hand.
If you’re looking to unlock new levels of personal and professional growth, this episode offers actionable insights and real-world examples that can help you do just that. Angel and Keane’s unique blend of creativity and holistic wellness is a game-changer for anyone seeking more meaning in their entrepreneurial journey.
📘 Read Beverly’s book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly’s Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
🎓 Learn more about marketing and Enroll in Our Coursesdesigned to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
In this episode of the Spark & Ignite Your Marketing podcast, host Beverly Cornell dives into a crucial yet often overlooked element of branding—symbols. Discover why symbols, like the ampersand in our logo, are more than just decorative elements. They are powerful communicators of your brand’s values, mission, and personality. Beverly shares the fascinating history of the ampersand and explores how iconic symbols like Nike’s swoosh and Apple’s bitten apple encapsulate brand essence and forge emotional connections.
Join Beverly Cornell as she explores the story behind the ampersand in our logo and uncovers how symbols like Nike's swoosh or Apple's bitten apple aren't just designs—they're powerful communicators of a brand’s values, mission, and personality.
Key Topics Covered:
The history and meaning behind the ampersand.
How iconic symbols build trust and emotional connections.
Tips for choosing a symbol that resonates with your audience.
P.S.Ready to spark your unique opportunities and ignite your marketing? Here are three ways to work with us.
1. 📞 Schedule a Complimentary 15-minute Call and let’s delve into your goals and answer any questions you may have. 2. 📘 Read Beverly’s book Marketing for Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️ Listen to Beverly’s Marketing Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights. 3. 🎓 Learn more about marketing and Enroll in Our Marketing Courses designed to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
In this episode of "Spark & Ignite Your Marketing," Beverly Cornell interviews Lilia Bogoeva, the "Inner Demon Crusher." Lilia is a multimedia artist and certified somatic trauma healer who combines her love for music, art, and psychology to help others overcome their inner demons. In this candid conversation, Lilia reveals how her brand, Inner Demon Crusher, came to life, the challenges she faced in building an authentic brand, and how creative arts can play a vital role in mental health.
Listeners will discover actionable insights on integrating creative expression into their entrepreneurial journey, learning how to embrace imperfections, and harnessing the power of creativity to slay their own inner demons. Tune in for a dose of inspiration and practical advice that will help you ignite your mental health and business.
Key Topics Covered:
The Power of Authentic Branding: Lilia shares her journey of discovering and embracing her true mission, leading to the creation of the Inner Demon Crusher brand. Learn how authenticity in branding can attract and engage your target audience.
Creative Arts as a Mental Health Tool: Explore how Lilia uses music, art, and even comedy to help entrepreneurs and individuals slay their inner demons, improving both their mental health and business performance.
Overcoming Perfectionism: Lilia’s mantra, "Screw it, just do it," is a call to action for entrepreneurs struggling with perfectionism. Discover how taking bold, imperfect action can lead to unexpected breakthroughs in your business.
P.S.Ready to spark your unique opportunities and ignite your marketing? Here are three ways to work with us.
1. 📞 Schedule a Complimentary 15-minute Call and let’s delve into your goals and answer any questions you may have. 2. 📘 Read Beverly’s book Marketing for Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️ Listen to Beverly’s Marketing Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights. 3. 🎓 Learn more about marketing and Enroll in Our Marketing Courses designed to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
Discover why email marketing is an absolute must-have for service-based businesses in this episode of Spark and Ignite Your Marketing. Host Beverly Cornell dives into the key reasons why email marketing remains one of the most powerful tools for growing your business. Whether you're running a consulting firm, fitness studio, or freelancing, email marketing helps build stronger client relationships, keeps your brand top of mind, and drives consistent growth.
From the importance of owning your audience to real-world success stories, this episode is packed with actionable insights that will transform your approach to client communication. Tune in to learn how to leverage email marketing to cultivate trust, provide ongoing value, and ultimately increase your long-term customer loyalty and revenue.
👉 Key Takeaways:
The unparalleled value of owning your email list
How to turn one-time projects into repeat business
Real-world examples that prove the power of consistent communication
P.S.Ready to spark your unique opportunities and ignite your marketing? Here are three ways to work with us.
1. 📞 Schedule a Complimentary 15-minute Call and let’s delve into your goals and answer any questions you may have. 2. 📘 Read Beverly’s book Marketing for Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️ Listen to Beverly’s Marketing Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights. 3. 🎓 Learn more about marketing and Enroll in Our Marketing Courses designed to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
In this episode of Spark and Ignite Your Marketing, host Beverly Cornell talks with George Dubec, a networking expert with over five decades of experience. George, also known as "The Ultimate Networker," has built a legacy of connecting people, places, and projects, driving success across multiple industries.
In this conversation, he shares invaluable insights on how to build and maintain a powerful network, the importance of the human connection in today's automated world, and the art of following up. Whether you're an entrepreneur looking to scale your business or just starting out, George's advice on networking will empower you to make meaningful connections that last a lifetime.
Key topics from the episode with George Dubec:
The Power of Networking and Relationship Building
George discusses the critical role networking plays in personal and professional success.
The Importance of Persistence and Follow-Through in Business
George highlights the significance of being consistent, persistent, and relentless in business efforts, particularly in following up and nurturing relationships.
P.S.Ready to spark your unique opportunities and ignite your marketing? Here are three ways to work with us.
1. 📞 Schedule a Complimentary 15-minute Call and let’s delve into your goals and answer any questions you may have. 2. 📘 Read Beverly’s book Marketing for Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️ Listen to Beverly’s Marketing Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights. 3. 🎓 Learn more about marketing and Enroll in Our Marketing Courses designed to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
Is your website turning visitors into customers? If not, you might be missing the magic of a powerful Call to Action (CTA). In this episode of Spark & Ignite Your Marketing, host Beverly Cornell reveals how optimizing your website’s CTAs can increase leads and conversions. Using real-life success stories from clients like Tom's landscaping business, Beverly breaks down actionable tips on crafting CTAs that guide visitors effortlessly toward taking action.
Whether you're aiming to improve your website’s user experience or drive more business, this episode is a must-listen. Tune in and learn how a simple tweak could skyrocket your success!
Tune in now to discover:
The essential elements of a high-converting CTA
How to strategically place CTAs for maximum impact
Real-world examples of CTA success stories
P.S.Ready to spark your unique opportunities and ignite your marketing? Here are three ways to work with us.
1. 📞 Schedule a Complimentary 15-minute Call and let’s delve into your goals and answer any questions you may have. 2. 📘 Read Beverly’s book Marketing for Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️ Listen to Beverly’s Marketing Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights. 3. 🎓 Learn more about marketing and Enroll in Our Marketing Courses designed to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
In this powerful episode of Spark and Ignite Your Marketing, Beverly Cornell sits down with Terry Tucker, a motivational speaker, author, and cancer warrior who has transformed unimaginable adversity into a journey of purpose and inspiration. Diagnosed with terminal cancer over a decade ago, Terry’s life took an unexpected turn that led him from corporate America to becoming a beacon of hope for others.
Terry shares his extraordinary journey from corporate marketer to Division I basketball player to SWAT hostage negotiator, and how each experience shaped his perspective on life and leadership. Through his stories, Terry reminds us that life’s challenges can either break us or build us, and it’s the grit we cultivate that defines our path.
Here are three key takeaways from the episode:
Grit is Essential for Entrepreneurial Success: Terry Tucker emphasizes that challenges and setbacks are inevitable in both life and business. However, cultivating grit—the ability to persevere through adversity—can turn these challenges into opportunities for growth and success.
Authenticity and Storytelling Drive Connection: Terry highlights the power of authentic storytelling in business. Sharing personal stories, even the difficult ones, helps build trust, connect with your audience, and differentiate your brand in a crowded marketplace.
Purpose Fuels Resilience in Business: Terry's journey illustrates that finding a deeper purpose can be a powerful motivator in entrepreneurship. Aligning your business goals with your personal mission not only helps you overcome obstacles but also creates a lasting impact on others.
P.S.Ready to spark your unique opportunities and ignite your marketing? Here are three ways to work with us.
1. 📞 Schedule a Complimentary 15-minute Call and let’s delve into your goals and answer any questions you may have. 2. 📘 Read Beverly’s book Marketing for Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️ Listen to Beverly’s Marketing Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights. 3. 🎓 Learn more about marketing and Enroll in Our Marketing Courses designed to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
In this episode of Spark and Ignite Your Marketing, Beverly Cornell dives into one of the biggest challenges for entrepreneurs: setting and achieving business goals. It’s easy to dream big, but without breaking down those goals into actionable steps, they may never come to life. This week, Beverly walks through how service-based businesses, like photographers, can take their lofty revenue goals and turn them into manageable, strategic plans. Whether you're aiming to book more weddings, schedule additional portrait sessions, or secure more corporate events, this episode will provide you with the tools and tips to achieve your goals.
🌟 Here’s what you’ll learn:
Why big goals matter for your business success
How to break down your revenue goals across different services
Actionable strategies to book more weddings, portraits, and corporate events
P.S.Ready to spark your unique opportunities and ignite your marketing? Here are three ways to work with us.
1. 📞 Schedule a Complimentary 15-minute Call and let’s delve into your goals and answer any questions you may have. 2. 📘 Read Beverly’s book Marketing for Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️ Listen to Beverly’s Marketing Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights. 3. 🎓 Learn more about marketing and Enroll in Our Marketing Courses designed to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
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