Spa Marketing Made Easy Podcast (Daniela Woerner: Licensed Aesthetician)

Selecting a spa software is no easy decision.

That’s why my goal is to introduce you to as many options as possible so that you can easily listen, review, and make an informed decision.

Boulevard is focused on giving spa owners time back to focus on deepening client relationships. They aim to take the heavy lifting off your shoulders so you can get back to what’s most important to you - the client experience.

Boulevard coins itself as the “software for self-care.” The software is the first and only scheduling, management, and client experience platform for appointment-based, self-care businesses.

Joining me for the latest interview in the Spa Software Series is Skya Jones, MedSpa Education Manager and in-house aesthetics expert at Boulevard, where she works directly with the company’s staff and MedSpa customers to help design memorable client experiences. 

Tune into this episode as Skya explains all the features Boulevard has to offer its customers in automation, booking, retail, and reporting. 

In this episode, we discuss: 

• Who Boulevard serves and the level of business the software works best for

• How Boulevard is living up to its core value of providing best customer service

• Features that make Boulevard stand out among its competitors

• The integration between Boulevard and partners like Shopify to streamline retail sales

• Easy access to know your KPIs with Boulevard reporting

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/320

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Creating sustainable growth and success in aesthetics means more than just mastering the art of skincare; it involves understanding the legal landscape that shapes our industry.

In today's episode of Spa Marketing Made Easy, we're diving deep into the legalities surrounding the aesthetics industry. 

I'm joined by Mandie Gossert, a passionate esthetician who has taken her love for skincare to the next level by founding the Aestheticians Alliance in her state. Mandie is an experienced and talented esthetician with a decade of experience. 

Together, we explore the evolving landscape of state regulations affecting aesthetic practices, the importance of staying informed, and how to get involved in advocating for our profession.

In this episode, we discuss: 

• Mandie's Journey to create the Aestheticians Alliance in her state to advocate for regulations that affect our industry.

• The evolving state regulations and their impact on aesthetic practices across the country and aestheticians on regulatory boards.

• The steps Mandie and the Aesthetician Alliance are taking to address these changes in Maryland.

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/371

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Introducing 1:1 coaching at Addo Aesthetics! 🎉

Listen in to get to know Nicole! Learn how her coaching changed my life by allowing me to comfortably pay myself more because I was clear on my numbers.  

Click here to get your 50 minute coaching call for only $199! https://checkout.addoaesthetics.com/coaching-call

All of us have something from our life experiences that makes us brace. 

Whether it’s big trauma or small trauma, it holds the same weight for all of us. 

There’s priceless value as an entrepreneur to invest in personal development to make sure those unresolved feelings don’t show up in the workplace.

Stefanos Sifandos is no stranger to doing the work - specifically the power of breathwork. 

Joining me on this episode of the Spa Marketing Made Easy podcast, Stefanos is a trained educator and relationship expert with a background in behavioral science who is 

passionate about leading people closer to their highest potential and to each other.

For those unfamiliar with the practice of breathwork, it’s a technique of controlled breathing as a form of meditation or therapy. 

From trauma release to navigating the murky waters of modern masculinity to helping women understand the men in their lives, Stefanos helps people escape negative patterns and cultivate a positive sense of self. 

In this episode, we discuss: 

• The art of breathwork and techniques that impact us physiologically 

• How and why unresolved trauma come to us with greater awareness during breathwork

• The meaning of associative symbols and precursors of our trauma

• Association between the intensity of our trauma and the imprint it leaves on our lives

• How breathwork can help you close the loops of your trauma

• The relationship between entrepreneurship and personal development 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/331

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

If you start to sweat at the mere thought of how to build your business presence on Google, this episode is for you. 

One of the biggest misconceptions is thinking your website is the first place people find you online. 

Google Business Profile is actually your business’s first impression.

It’s a free and powerful tool that can help small businesses increase their online presence, attract more customers, and increase sales.

Returning for the second time on the Spa Marketing Made Easy podcast is Ryan Files, Vice President of Sales for High Level Marketing, who’s spilling all the details that you need to know to increase your online visibility and build authority for your Google Business Profile.

Ryan has worked with hundreds of individual practices from spas to dermatologists and plastic surgeons, also including aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

This episode is one you don’t want to miss as this tool is one that requires consistent attention to achieve positive results of getting more foot traffic in your doors. 

In this episode, we discuss: 

• What is Google Business Profile and how to register your business

• Strengthening your profile with a review system for clients

• Why you need to solicit reviews on Google instead of within your booking software

• The value in responding to every review 

• Tips for selecting your primary category

• Three main categories to focus on if you’re trying to impact your local search engine

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/330

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

A hard truth I share often is “if you aren’t paying yourself, unfortunately you have a very expensive, time-consuming hobby.”

As we prepare to turn the calendar over for a new year, understanding how to set your financial goals based on how much you want to pay yourself is vital for spa owners to get serious about their money. 

That’s why in this episode of Spa Marketing Made Easy, we cover the financial percentage breakdown I use and recommend for spa, plus how to set milestone goals for weekly, monthly, and annually financial goals.  

In this episode, we discuss: 

• The percentage breakdown I recommend for organizing your weekly revenue
• Planning questions to ask yourself to map out what you need to make to build the life that you (and your family) want to live
• How to divide an annual revenue goal into monthly, weekly, and daily micro goals based on the number of providers in your spa
• One strategy to implement in your spa to prioritize employee engagement and to help them feel a sense of accomplishment and worth

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/310

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

When you hear that somebody has hosted a wildly profitable event, the natural response is “tell me everything!”

Today’s episode of Spa Marketing Made Easy is doing just that. 

Samantha Surman, one of my Spa CEOs from my Growth Factor® Framework program, is spilling all of the juicy event details of how she generated $225K in revenue by hosting back-to-back events.

After meeting at a Dermaconcepts event, Samantha joined my program and focused all of her efforts on event planning. She’s the Medical Spa Manager at Healthy Complexions Spa where she’s focused on managing the growing team. 

We break down the ins and outs of how she went from barely hitting 4 figures to hosting 5 + 6 figure events in a matter of months after joining Growth Factor®.

The lessons shared in this episode are a must for Spa CEOs ready to run successful events. 

In this episode, we discuss: 

• Samantha’s professional journey and the connection that brought her to join my Growth Factor® Framework program

• The key takeaways she learned inside Growth Factor® that set the foundation for her mini event and open house

• Her glowing review of working with Dermaconcepts 

• All of the event details, including the most unexpected thing, and her advice for listeners

• Her next big goal as a Spa Manager

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/357

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

In this episode of Spa Marketing Made Easy, we sit down with Alexis Robertson, award-winning esthetician and founder of Alxs Skn Gym, to uncover the secrets behind her incredible success story. Alexis shares how she planned and executed a wildly successful live event in just two weeks, resulting in a staggering $100,000 in sales in a single month!

Listen in as Alexis reveals the step-by-step process she used to create buzz, connect with clients, and drive attendance for her event. From leveraging her sales expertise to tapping into her existing client relationships, Alexis's tactical strategies are a masterclass in event planning and promotion.

Whether you're a seasoned skincare professional or just starting out, this interview is packed with inspiration and game-changing insights to help you level up your business. 

In this episode, we discuss:

• The step-by-step process Alexis used to plan and execute her wildly successful event in record time.

• How she tapped into her sales expertise and client relationships to create a buzz and drive attendance.

• The mindset shifts which allowed her to let go of outcome attachment and focus on serving her community.

• Alexis's unique approach to creating an unforgettable, fun-filled experience that left her clients feeling celebrated and loved.

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/373

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Maybe you’ve considered running a membership for your spa, but the thought of consistently marketing your membership and making it profitable has you questioning whether it’s the right strategy for your business. Well, if you’re a regular listener, you already know that everything we share here on the Spa Marketing Made Easy podcast is about delivering straight-to-the-point strategies, and that we put an emphasis on profit, not just revenue. 

This episode about starting a spa membership is no different. Whether you’re looking for a new way to bolster client retention and build in recurring revenue, or revive an old membership with a fresh approach to structuring and marketing your membership, this is a must-listen episode. 

In this episode, you’ll learn: 

• Why building in recurring revenue streams matter for your spa

• The two main membership models for spa and navigating their nuances 

• Effective marketing strategies for your spa membership and keeping it front and center in your marketing efforts 

• The 6 best practices for starting and streamlining a spa membership
  
  

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/383

To get our FREE Spa Membership Best Practices Guide, click here.

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

I know I’m not the only planning nerd out there who loves a fresh notebook, clean slate spreadsheet and new year marked on the calendar! However, as eager as we may be to start plotting our 2023 plans, diving right in doesn’t serve our goals in the long run.

If we want to set goals that actually make us feel accomplished and aligned, are a joyful process to achieve, and get met and surpassed in the realistic timeframe we aim for, we have to be intentional with WHY we’re setting those goals in the first place. 

That’s why in this episode of Spa Marketing Made Easy, we’re covering the questions I ask before setting any “New Year’s” goals or devising any annual plans to make sure that they not only happen, but they feel good to work toward all year long and beyond.

In this episode, you’ll hear: 

• The five key questions I ask myself before doing any goal-setting, planning or creating financial benchmarks 
• A perspective shift around why we set goals and the intentions behind them
• How to align your life aspirations with your business goals so that the flow together and feed each other in a way that feels good on a soul-level
• Why it’s critical to do this work first before we dig into annual planning and why it’s beneficial that we start this process now 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/304

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

“What am I actually able to do with my money?” is a common question many spa owners don’t know how to answer.

Managing money can bring feelings of fear, uncertainty, and to be quite honest, a lack of confidence. 

If you’re sitting in a place where the past Daniela was several years ago, you’re wondering to yourself “what’s the next step?”

My guest today has the answer for you. Joining me is Addo Aesthetics Community Coach (our go-to money gal), Nicole Cooley!

Returning for her second time, Nicole is here to relieve your financial worries with all the details of how you can get started on the right foot with your financial goals in 2024! 

With 10 years experience in the coaching industry, Nicole is an Accredited Financial Counselor and Certified YNAB Coach. 

She believes in a holistic approach to finance and money that includes each client's skillset, mindset, and unique goals into their financial plan. 

She has worked across industries, working with therapists, lawyers, coaches, and spa owners.

In this episode, we discuss: 

• Identifying the roles cash flow and financial statements play in business

• Ways to overcome feelings of uncertainty when it comes to finances 

• Understanding money management is a learned skill set

• Nicole reveals what the 2024 message is for cash flow management

• The first step to take if you’re new and don’t know where to begin

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/364

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

In this episode, I share a powerful 3-step process that I personally use when facing the inevitable downs of the entrepreneurial journey. As entrepreneurs, we often experience a roller coaster of emotions, with high highs and low lows.

However, it's important to remember that if you're not experiencing these ups and downs, you may not be taking enough risks in your business.

I openly discuss the two times in my entrepreneurial journey when I felt ready to quit and close my business. Having a process in place to navigate these challenging times is crucial for any entrepreneur.

Join me as I share my personal experiences and insights on overcoming the challenges of being an entrepreneur. Discover the importance of self-care, seeking help when needed, and having a solid process in place to navigate the ups and downs of your journey.

In this episode, we discuss: 

• Self-assessment: Checking in with yourself as the CEO of your company

• Identifying the root cause of your entrepreneurial down

• Creating a strategic action plan to address the issues head-on
  
  

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/378.

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

While I no longer work in the treatment room, I’m an aesthetician at heart, and when I attended a recent DermaConcepts event in the DMV area, I had the pleasure of sitting in on one of Toni Lee Roldan-Ortiz’s presentations focused on the unique science of Vitamin A delivery that DermaConcepts delivers through their Environ line. 

I gleaned a ton of new insights during that presentation, and since Addo Aesthetics is a strategic partner with DermaConcepts, I knew I had to have Toni Lee on the show. 

Toni Lee has over 30 years in the beauty industry where she began as a television and celebrity makeup artist, and with time, followed her passion into skincare and became a licensed esthetician who also holds certifications in paramedical camouflage makeup, Pastiche Advanced Skin Analysis, and Oncology Aesthetics. 

With extensive experience at a prominent plastic surgery office in New York where she helped grow the practice, train the team, and create treatment protocols as well as build sales as their lead aesthetician, Toni Lee eventually shifted into her current role as a National Master Trainer and Sales Manager for DermaConcepts, the exclusive distributor of Environ Skin Care in the USA, where she trains physicians, nurses and estheticians on the leading science and skincare that Environ delivers. 

In this episode, we discuss: 

• The importance of Vitamin A for everyone and many skin conditions 

• The science behind how DermaConcepts is delivering Vitamin A in their Environ products

• Why lipid forms of Vitamin A are more beneficial to achieving best results for our client regardless of skin condition or season

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/391

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

If you’ve found yourself staring blankly at your Meta Ads account, turn the volume up and grab a notepad. 

I’ve been in your shoes. 

What is Meta? 

How do I know which ad campaign objective to select?

Should I use an image or a video?

This is just the start of a long list of questions that runs through your head while beginning to set up your paid ads strategy.

I want to help you take the guesswork out of ads so I invited the Facebook ads goddess herself, Tara Zirker, back onto the Spa Marketing Made Easy podcast. 

Tara helps thousands of online experts who are overwhelmed or skeptical to confidently learn paid advertising and infinitely scale their businesses through her business, Successful Ads Accelerator. 

Put your frustrations to the side, Tara shares easy to understand tips for lead generation and customer acquisition through paid advertising and tells us what developments to focus on in 2024. 

In this episode, we discuss: 

• Two developments to consider when building your paid ads strategy this year

• One important question to ask yourself about the lifetime value of a client

• The biggest thing that holds spa owners back

• Analyzing your budget and making data based decisions for ad placements

• When and how to consider Tik Tok ads

• Is video king in ads? 

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/362

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

What motivates you to purchase?

As a client, what makes you feel seen, heard, and valued?

What principles do other businesses incorporate that make you feel valued?

These are planning questions to consider when figuring out how you can best love on your clients and deepen your relationships through promotions and events.

On today’s episode of the Spa Marketing Made Easy, we’re talking all things Mother’s Day promotions! 

A great practice is to put yourself in your client’s shoes and decide “what would make you feel most pampered and loved by a business?”

Tune in now to snag some ideas for the upcoming holiday!

In this episode, we discuss: 

• One Mother's Day package idea

• The top planning questions when building your Mother's Day promotions

• 3 reasons to create a Mother's Day custom self-care package

• One benefit Spa CEOs can give back to the community

• 3 ways to market your mini event on IG

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/327

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Increasing overall efficiency in your spa (and thus, increasing your profit margin) is partially dependent on your team, but the other half of the equation? It’s in the tech. 

It’s no secret that I’m a fan of utilizing software alongside your systems in your spa and there’s no shortage of software options for every facet of business on the market, but when it comes to the question of “what’s the best spa scheduling software out there?” It’s a question my team and I get time and time again, which is why I set out to do a series of interviews with the founders of various spa scheduling software companies so you can make the best informed decision for your spa business. 

And joining me for the latest interview in the series is, Daniel Lang, Co-Founder and CEO of Mangomint, a company with a mission to make salon and spa software invisible. Yep, you read that correctly, and they achieve that in a number of really cool ways and features. Tune in to get the scoop on how Mangomint differentiates itself as a spa scheduling software and if it would be a good fit for increasing your spa’s efficiency. 

In this episode, we discuss: 

• What makes Mangomint different from other spa and salon scheduling services and softwares 
• Mangomint’s approach to crafting their features and what considerations they made in crafting some of their unique features and how they benefit you as a Spa CEO
• What kind of spa and level of business Mangomint typically works best for
• Daniel’s insights as to how Mangomint’s integrations and various features can grow with a spa as they expand and scale 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/302

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

There’s no surprise that females in leadership positions try to suppress their feminine energy. That’s because emotions in the workplace are generally seen as a sign of weakness. 

As beauty industry leaders, it’s our duty to take back our power and lead with feminine energy. When we embrace our femininity, we become more direct, strong, intuitive, passionate, creative, and loving leaders. 

In this episode of Spa Marketing Made Easy, Angela Jia Kim, founder of Savor Beauty, a natural skincare and facial spa brand inspired by Korean beauty and self-love rituals, joins me. 

Angela has been called “the unexpected beauty virtuoso” by MindBodyGreen after creating an award-winning skincare in her kitchen, becoming an accidental entrepreneur, and building a multimillion-dollar enterprise around the philosophy of manifesting beauty, brilliance, and balance. 

She has led hundreds of women empowerment workshops and her Savor Beauty Self-Care Planner has sold over 100,000 copies. A highly recognized skin and self-care expert, her skincare and spas in New York City have been chosen as “Best of New York” and featured in top publications such as The New York Times, Vogue, Elle, People, Allure, Well+Good, and more. 

In this episode, we discuss: 

• Personal experiences of navigating burnout and feelings of overwhelm early on in our entrepreneurial journeys
• Mindset and energy practices shifts to help shift us into embracing our feminine energy in leadership 
• An overview of the Savor Beauty skincare regimen inspired by Korean beauty and self-love rituals
• The Savor Beauty Self-Care Planner practices that take less than 30 minutes and help start each day with intention
• A key role in business growth is building personal relationships with customers and making them feel valued

To read the full show notes for this episode, visit: 

http://www.addoaesthetics.com/blog/308.

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Your money is simply a tool. 

A tool that should be used as a guide for making positive financial decisions for your business. 

Spa CEOs take an active role in knowing the numbers and understanding the health of the business to make database decisions. 

In this week’s episode of Spa Marketing Made Easy, I’m giving you an inside look at the weekly financial system I have in place for my business. 

I breakdown everything from why I manage my cash flow in a percentage system to developing a healthy relationship with your money. 

In this episode, we discuss: 

• My weekly financial system 
• The reason I manage cash flow in a percentage system 
• How to develop a healthy money mindset 
• Tips to reach your money goals faster
• Why you need a membership tracker

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/315

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Sales – the lifeblood of business, but the thing that makes most Spa CEOs shrink back for fear of being too salesy, slimy, pushy, insert any other cringe-inducing adjective here. Even if you’ve forced yourself to bite the bullet with selling and muscle through it, I promise sales conversations don’t need to be something you fear or white-knuckle your way through. 

I want you to have a total reframe on what it means to sell, and here to guide you through it is my guest, and a beloved member of Team Addo, Eugene Vassilas. Eugene is a Sales Trainer and Growth Consultant who helps overthinking Spa CEOs shift into confident leaders who approach sales strategy through empathetic communication, and if you’ve ever had the pleasure of having a call with him through our Team Addo channels, you know how he embodies this practice of sales as service. 

Tune in as we discuss: 

• Detaching yourself from the outcome of sales conversations and how to view sales as a form of service through empathy and empathetic listening
• Developing your sales mindset and tangible practices for how to show up for a sales call 
• Approaching sales conversations with an evidence-based strategy, which allows you to dig deeper with your client or potential client 
• The importance of personal self-care practices and boundary-holding for successful sales conversations as well as tips for overcoming the fear of sales calls, leading sales conversations when a client asks for “everything,” and getting clear on goals and intentions through selling

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/390

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

You’ll often hear me talk about how entrepreneurship is like riding a rollercoaster.

Some days are up, and other days are down, but ultimately, the goal always remains the same - to build business around a life you love. 

My guest on today’s episode has entrepreneurship ingrained in her DNA. Growing up working in her family’s restaurant, Shirin Zakerion developed a knack for customer service and leadership at a young age. 

As she pursued a career in the hair industry, she found herself thrust into the world of entrepreneurship that was disappointingly filled with burnout. 

But she persevered. 

Tune in to hear how she rediscovered her passion and commitment for haircare and is now running a thriving business that is authentic to herself and her business. 

Shirin’s remarkable journey, from burnout to rediscovery, is a testament to her resilience and a driving force behind her success.

In this episode, we discuss: 

• Shirin’s entrepreneurial and family background that led her into the hair industry

• The cause that made her take a hiatus from the hair industry

• How she rediscovered her passion that led her to opening her current salon

• Her focus on the customer experience touchpoints and how Mangomint has been an integral part of building this process

• The importance of making business decisions that are in alignment with the problem you are trying to solve 

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/358

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Operating as a solo isn’t wrong, but it is limiting because it becomes seemingly impossible to imagine expansion or growth when you have to wear all the hats of being a business owner.

I’m not saying it’s not attainable, but it is not what I recommend or would ever put myself through as a CEO. 

Developing a team has changed my life for the better. 

In today’s solo episode on the Spa Marketing Made Easy podcast, I’m sharing the 3 keys to building a high performing team and reasons why my team has helped propel my business forward.

In this episode, I discuss: 

• How I’ve achieved freedom in my business by developing a team

• The training and development processes I’m using with my Growth Factor® coaches

• The reason why I gifted over $100,000 in 1:1 coaching calls to active Growth Factor® students

• Importance of standardization of processes when you have more than one provider

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/360

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Boundary is a word often tiptoed around because to set them properly, you’re required to step outside of your comfort zone.

In both your professional and personal lives, boundaries are an essential piece to establishing what you will and won’t tolerate from employees or loved ones. 

I sat down to talk with Christine Seibold, an author, community founder, and a business and mindset coach, in today’s episode of the Spa Marketing Made Easy podcast. 

Christine left her job at Harvard University in September 2018 to move to Miami, FL to open her own business - Freelance N’ Freedom. 

Today she helps female virtual assistants leave their 9 to 5 jobs and start their own businesses, which is truly exciting and satisfying work. She also serves as a business and mindset coach in a couple of group coaching programs, as well as with her own clients. In January of 2020, she founded a women’s entrepreneur group in Seville, Spain called Femprendedoras.

In this episode, we discuss: 

• Mindset and how it’s a choice we all get to make each day
• Christine’s 5 steps to establishing clear and direct boundaries
• The power of affirmations and finding your avenue that helps you stay accountable with your boundaries
• Importance of self-love and making yourself a priority

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/314

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

In this episode, we look at the importance of intentional spending when it comes to hiring providers for your spa.

As a spa owner, making sure that every penny spent is purposeful and benefits the company is essential for long-term success, especially in the spa and service industry.

Learn how to use a simple calculator to assess your employees' performance and make informed decisions that will help you navigate the challenges of growing your business in today's competitive landscape.

Focusing on these aspects of your business can reduce stress, increase profitability, and massively impact your revenue. 

In this episode, we discuss:

• The importance of intentional spending and payroll management in a challenging economy

• Industry statistics on new business failure rates and the significance of beating the odds

• Recommended payroll benchmarks for the spa and service industry

• How to determine if your providers are paying for themselves within 90 days

• A simple calculator tool to assess employee performance and make informed decisions
  
  

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/380

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Daniela’s turning 43 this week!

This episode she shares the themes that sum up each of her adulthood decades:

• 20s = Discovery 

• 30s = Babies

• 40s = Refinement + Simplification 
  
  

Take a listen as this episode is full of “Danielaisms” AKA the big, bold statements Daniela repeats as part of her coaching philosophy. 

PLUS, and most importantly, she’s giving back to the Spa Marketing Made Easy listeners in a big way during this episode. 

In honor of her 43rd birthday, she’s running a limited time offer where you can purchase one 1:1 Coaching Call for $43! 

This offer is available for the first 43 buyers and is limited to 1 call per person. To apply the discount, use code: BIRTHDAY43

One 1:1 Coaching Call is regularly $297, which means this exclusive offer is a $250 discount: Purchase the $43 1:1 Coaching Call.

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/381

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

In this episode, I sit down with Misty Gillette, a resilient military spouse who has overcome numerous challenges to become a successful spa owner with two thriving locations.

Throughout our conversation, Misty opens up about the rewarding aspects of owning a business, particularly the joy of seeing her employees flourish and grow. She emphasizes the importance of creating a positive work environment where people feel included, connected, appreciated, and valued, which directly translates into an exceptional client experience.

We discuss the role that mindset plays in achieving success in business, discussing the significance of resilience and perseverance when faced with difficult times.

Join us as we explore Misty's transformative journey from a military spouse to a successful spa owner, and discover the valuable lessons she has learned along the way. This episode is a testament to the power of mindset, resilience, and the ability to overcome challenges in both personal and professional life.

In this episode, we discuss:

• The rewarding parts of owning a business and focusing employee growth
  
  
• The importance of creating a positive work environment for both employees and clients
  
  
• The role of mindset, resilience, and perseverance in navigating business challenges
  
  
• The significance of understanding oneself and others, being empathetic, and approaching problems from different perspectives
  
  

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/382

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Paying your team – it’s the topic that’s as old as time for every Spa CEO in our community, and as long as you’ve got a vision to grow your aesthetic practice, the topic of team pay is one you’ll return to again and again. 

In this episode, I’m diving deeper into the numerical breakdown behind profitably paying your team and answering specific questions from a previous training I did inside the Spa Marketing Made Easy community called, “Commission vs. Hourly - How to Pay Your Team.” (Link to this video in the full show notes.)

Whether you’re currently a solo aesthetician with dreams to one day have other providers in your practice, or you’re currently trying to find a team pay structure that benefits your team and your business in the long-term, you won’t want to miss this episode. 

In this episode, we discuss: 

• The variety of reasons why salary-based pay isn’t the way to go for spa owners 

• The Profit First approach to your money breakdown and how to ensure you’re adjusting the numbers to fit your needs 

• The big benefits of hourly pay and how to properly communicate and present your compensation package properly to your employees 

• The benchmark for your providers that allows you to know whether you’re profitably paying your team

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/347

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

You’ve got happy clients who sing your praises and a business that’s flourishing, but you’re feeling the time crunch between still being in the treatment room while also trying to continue growing your blossoming business.

In this episode of Spa Marketing Made Easy, I’m walking you through our 4-simple steps framework for how you can begin shifting out of the treatment room as a provider so you can start focusing more of your time to be in the role of Spa CEO. As Spa CEO, your efforts are focused on leading your team, building out systems and infrastructure, and growing the business so that eventually you’re in a place of being work optional in every capacity.   

Tune into this episode to learn more about:

• The process of building out your dream team and the mindset you need to succeed in hiring and transitioning yourself out of the provider role

• Understanding and calculating the break even point of your providers 

• Creating a winning marketing strategy and getting either a new or existing team member’s books filled 

• How to manage your calendar like a Spa CEO

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/387

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

My hope is that if you’ve been a long-time listener of the podcast, money talk no longer makes you cringe, but rather, lean in. And if you’re a new listener, well, have I got a treat for you because getting comfortable with the topic of money is the first step toward achieving your version of financial freedom and success (whatever that means to you). 

In this episode, I’m joined by Melissa Houston, CPA, CGA and the founder of She Means Profit, a business consulting firm dedicated to helping business owners have the proper financial and business strategies in place to create more profit in their businesses. As a columnist at Forbes and other top-tier media publications, Melissa provides advice on business and personal finance to entrepreneurs, and she’s also the author of Cash Confident, which will print at the start of summer in 2023. 

In this episode, we discuss: 

• Why emotion is often entangled with our thoughts, stories, and beliefs around money and how we can begin untangling the mess
• The distinction between revenue and profit, not only from a financial perspective, but a growth perspective 
• Questions to ask yourself to get to the root of your money mindset and Melissa’s top tips for shifting your thoughts and beliefs around money so that they’re serving you instead of hindering you
• The big-picture view of Melissa’s 5 Steps of her Cash Confident Framework

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/305

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Becoming a mom is a huge life transformation that is a beautiful, and oftentimes, a messy process.

Mom is a title I know we all as a collective wear proudly, and with this new title can bring about an identity shift as you navigate your new season of life. 

My guest on today’s Spa Marketing Made Easy podcast episode is currently in the midst of her own journey of transitioning into motherhood.

Christine Hassler is a Master coach, best-selling author of three books, facilitator and speaker with over 16 years of experience - and she’s a new mom. She’s known globally for her ability to identify what is holding someone back and compassionately guide them to clarity.

Whether you’re a new or expectant mom, hoping to become a mom one day, your kids are grown and out of your house, or you're a support partner for a new mom, this episode is for all of you to help navigate the feelings and emotions that occur within yourself as you step into new territory. 

In this episode, we discuss: 

• The identity shift that can occur after becoming a mom

• How changes in season of life can shift your purpose

• Why it’s important to allow yourself to ask for help during the motherhood transition

• The importance and value of nurturing your partnerships

• What an “expectation hangover” is and the growth opportunity it can bring into your life

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/334

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

In today's episode of the Spa Marketing Made Easy podcast, we are honored to share the inspiring story of Debbie Lee, a Gold Star Mother who turned her heart-wrenching loss into a powerful mission to support our troops, veterans, and their families.

Debbie's life was forever changed when she received the devastating news that her son, Marc Alan Lee, was the first Navy SEAL killed in Iraq. Despite her unimaginable grief, Debbie chose to rise above and dedicate her life to defending our defenders and keeping the freedoms our troops have fought for.

Listen in as Debbie shares her incredible journey of resilience, love, and unwavering commitment to our military heroes.

In this episode, we discuss: 

• How Debbie found the strength to turn her tragedy into a purpose-driven life, honoring her son's legacy and last letter home.

• The incredible impact of Debbie's foundation, America's Mighty Warriors, in providing support and healing to veterans and their families.

• The power of touch and self-care in helping veterans with PTSD, and how Debbie's foundation offers facials, treatments, and massages to those in need.

• Debbie's tireless advocacy for our military community, from visiting combat zones to meeting with presidents and lawmakers on Capitol Hill.
  
  

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/374

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

“$46,500 in SEVEN DAYS?! TELL ME EVERYTHING!” was the first thing that crossed my mind when I saw Ashlen’s Wednesday Wins post last month.

In addition to Ashlen’s December gift card promo being a smashing success, what drew me to her success story was how she created a great cash infusion into her business by keeping a successful sales strategy from the previous owner and amplifying it by combining guerilla marketing tactics with new technology strategies. 

Here to spill the details on her goal crushing promotion and share her top takeaways in this episode of the Spa Marketing Made Easy podcast is Ashlen Day, Spa CEO of CopperLeaf Spa & Salon in Winnsboro, Texas. 

She started out as a service provider at CooperLeaf in 2017 and eventually moved into the management eventually purchasing the spa and becoming the owner in 2023. Plus she’s one of my students in the Growth Factor Framework program!

Her business is home to 22 employees, 19 of them being service providers, and offers a broad spectrum of services including: massage, aesthetics, nails & hair.

If you’re looking to see what’s possible through a dedicated promotional retail push, I highly recommend you tune in for a strong dose of inspiration, encouragement and tangible takeaways.

In this episode, we discuss: 

• Ashlen’s journey from service provider to owner of CooperLeaf Spa & Salon

• The annual process her business follows to run a 20% off $100 or more in gift cards promotion

• The marketing strategies she relied heavily on that helped CooperLeaf have its best year running this promo yet - $71.5K for the entire month of December! 

• The key takeaways she plans to revise to set her up to achieve her $100,000 goal in December 2024

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/363

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Is your spa’s revenue stuck at the $28-30K per month mark? 

Often, I’ll see spa owners approach this issue with their sales and marketing hat on, but I’m here to tell you to swap out that hat for another because the thing you really want to be examining here is your team. 

Chances are, you’re not operating solely as the spa owner and CEO. Instead, you’re acting as the CEO and the spa manager (and maybe you’re still in the treatment room, too!). If you find yourself trying to figure out a way to up those monthly revenue numbers, it’s time to consider bringing on a spa manager, and in this episode of Spa Marketing Made Easy, I’m breaking down exactly what someone in this role should be responsible for. 

In this episode, you’ll learn: 

• What it means to have someone else other than you owning the role of spa manager

• What qualities should you look for in a spa manager and what tasks they typically handle

• How having a spa manager on your team shifts your day-to-day responsibilities as a Spa CEO

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/351

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

If you’re a regular listener to the Spa Marketing Made Easy podcast, you’ll remember I introduced you to Emage Medical® last year. 

Emage Medical® is a strategic partner that I’ve developed a relationship with and fully support the devices they offer.

For the second time on the pod, Emage Medical® returns as I’m joined by Hannah Beavers who walks me through the features and benefits of the Image Pro® SUNLITE device. 

If you’re listening on Spotify + Apple Podcasts, head over to our website (addoaesthetics.com) to watch the full walkthrough as Hannah shares her screen to show a full tutorial of the device’s capabilities + the analysis it provides for each client.  

In this episode, we discuss:

• A full walkthrough of the Image Pro® SUNLITE device

• Client engagement and how the data provided from this device enhances the experience

• The revenue payoff from investment in this device and how in depth the skin analysis is for each client

• How the device shows improvements and areas of opportunity that give a full skin care plan for clients

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/365

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Outsourcing and delegation will always be one of my top recommendations for Spa CEOs who need to step further into their role as the leader of their company and to free up their time and energy to focus on their business’ bigger picture objectives. 

However, not every item on your to-do list needs to be hired out, in fact, there’s a time and a place for DIY, which is what Ryan and I are discussing in this episode of Spa Marketing Made Easy. 

Back for his third interview with us, Ryan Files is the the Vice President of Sales with High Level Marketing and has worked with hundreds of individual practices on their marketing and SEO efforts from spas to dermatologists and plastic surgeons,as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

Listen in as we talk about what marketing activities are best left to be completed in-house versus hiring out. 

In this episode, we discuss: 

• What low-hanging fruit items are ideal for spa owners to do themselves or keep within their team’s responsibilities

• Why the tasks Ryan recommends DIY-ing are vital to helping forge strong relationships with your existing and potential clientele 

• The roles social media and your website play in your overall branding and the experience you create for your audience 

• The distinguished difference between driving traffic organically versus using paid media and what to consider when hiring an outside company to help take some of these marketing tasks off your plate 

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/344

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Spa owners are in the confidence business.

So naturally they must be confident people themselves, right? 

Navigating confidence is a daily ebb and flow that starts with the mindset you choose at the start of your day. 

As a Spa CEO, your relationship with your confidence and mindset in leadership sets the tone for your business and the environment you create for your clients/patients.

My guest on today’s episode is Jason Goldberg, a Mental Performance and Leadership Coach for Celebrities, Change Makers and CEOs. 

He spills all the details about showing up confidently, being vulnerable with your community, and the importance of rest and pause to recharge your mindset.

He is also the host of The Jason Goldberg is Ruining Podcasting Podcast, author of the #1 International Best-Seller on Self-Leadership entitled “Prison Break” and creator of the Playful Prosperity and Competition-Proof Business Immersion programs.

In this episode, we discuss: 

• Jason shares his “One Line Life + Business Plan”

• Spa owners leadership in an industry focused on building confidence

• The importance of word choice as its related to mindset

• The power in pause and how rest is still working on your business

• Jason’s opinion on the word “community” and how he views it in his life

• Daniela shares her “Word of the Year” and its relation to her work/life balance

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/321

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

We love to talk strategy and marketing here on the Spa Marketing Made Easy podcast, but every now and again we bring you a “talk shop” style episode with a focus on a new aesthetic product or modality that we think is worth the buzz. 

In this week’s episode, we have return guest, Jaclyn Luongo, joining us on the mic to share all about PDO Max’s new skin booster, LúmEnvy™. 

Jaclyn is the Director of Sales & Business Development for PDO Max and was last on the show when they debuted their AfterGlo™ product. Jaclyn is not only a fantastic source of knowledge on these products and how they work to benefit the skin and enhance your client’s results, but she’s also an incredible aesthetic industry expert who speaks to how you can maximize the profitability of PDO Max’s suite of products. 

In this episode, we discuss: 

• The latest product and skin booster by PDO Max, LúmEnvy™

• What LúmEnvy™is, how it can boost your client’s results and the 4 key ingredients in this skin booster 

• Ideal client candidates for LúmEnvy™ and how to integrate this new product into your existing menu of treatments

• Breaking down the cost of LúmEnvy™and thoughts on pricing and packaging for profitability 

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/389

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Getting more clients is always the hot talk when it comes to spa marketing, and while gaining new clientele is obviously important, a successful spa owner and entrepreneur knows that retaining clientele is even more valuable. Not only is it easier to market and sell to an existing client who already knows, likes and trusts you, but you have the greatest opportunity to move the needle on a metric that really underscores the entire health of your business – your Customer Lifetime Value. 

Here to break it down with me is Scott Bell, the Chief Executive Officer of High Level Marketing (HLM), a leading digital marketing company serving over 2,000 small and medium-sized businesses with the core purpose of accelerating their customer growth by helping them unlock their true business potential. From understanding how to determine your spa’s Customer Lifetime Value to utilizing it in making key strategic decisions, especially when it comes to your marketing, this is a lesson in business you can’t afford to miss. 

In this episode, we discuss: 

• Scott’s background in marketing and entrepreneurship and how he shifted from owning a billboard marketing company into the world of digital marketing

• Defining Lifetime Customer Value and why this is such a critical metric for spa owners to understand and leverage

• How to begin calculating your spa’s Lifetime Customer Value and tips for increasing that value over time 

• How we can utilize Lifetime Customer Value  in our marketing, plus insights on setting your marketing budget percentage for growth and crafting systems around tracking your numbers for long-term growth

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/354

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Download High Level Marketing’s free Lifetime Customer Value Calculator here.

The Employee Retention Credit (ERC) is another opportunity for businesses affected by the COVID-19 pandemic to receive financial support from the government.

ERC benefits are received in the form of income and can be as much as $26,000 per full-time W2 employee. 

Sheridan Wealth Advisors are leading experts on Employee Retention Credit. 

My guest on today’s podcast episode is President and Founder, Marc Sheridan, as he shares all the details of how business owners can find out if they qualify for ERC.

Sheridan founded Sheridan Wealth Advisors in 2003 and in that time has created over $200,000,000 in additional wealth for his life insurance clients through increased benefits and premium savings. 

In this episode, we discuss: 

• An explanation of Employee Retention Credit (ERC)

• Eligibility and qualifications for ERC

• The two tests associated with determining qualification

• Key questions business owners ask regarding ERC

• Requirements needed to work with Marc and Sheridan Wealth Advisors

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/324

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

If you’re like the majority of the spa owners who tune into Spa Marketing Made Easy, you likely started your business from a place of passion. Maybe you set out as a solo straight out of school and now you’re focused on building your empire. Maybe you set out to build your own practice after years of working for someone else and knowing you could build something even greater. 

Typically, when we build a business from a place of passion and doing what we love, the idea of selling that business isn’t one of the reasons we dove into entrepreneurship. However, as you build your business into a valuable asset, grow your team, and work yourself into the role of Spa CEO and out of the day-to-day operations, selling your company might become a more intriguing idea.

Here to discuss the process of selling your business with me is Ben Hernandez, the founder and managing director of Skytale Group, a firm specializing in strategic management consulting and M&A Advisory who helps  businesses, especially those in the health and personal care space, grow, scale, and sell.

Tune in as we talk all about the key things to consider and plan for if selling your business is a route you wish to take. 

In this episode, we discuss: 

• Understanding when to sell and how (and when) to begin thinking about the selling process 

• How a company like Skytale works with spa owners and aesthetic practices to sell the assets of their business and the first steps they take to get started 

• The key things your business needs to have in place to get the best valuation possible and the litmus test for knowing if you have those elements 

• The gold standard financial benchmark for a business looking to sell and the 3 big stages of selling a business 

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/350

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

When retail numbers go up, so do service sales.

Retail matters in your spa because it helps you provide more for your clients beyond the treatment room.

An important tip is to view sales as a form of service. The retail you sell is an extension of your spa and fosters good client relationships to keep them coming back. 

In this week’s episode of Spa Marketing Made Easy, I’m answering all your questions about retail - why it’s important, how you should track it, and ways to get your team on board with selling. 

In this episode, we discuss: 

• The recommended number of skincare lines for your spa
• Metrics to use to track retail sales 
• Three reasons why estheticians may be hesitant to sell retail 
• Importance of 1-on-1 coaching with your team around retail

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/313

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Starting your spa’s SEO marketing journey can feel like an adventure with countless starting points, obstacles, and off-shoots – all of which look promising. Sure, choosing your own adventure can be fun, but oftentimes it’s overwhelming with too many options. 

And if you’re thinking, “what the heck is SEO?” don’t fret, my guest and I on this episode of Spa Marketing Made Easy are going to spell it all out and discuss which areas are most important for you to focus on as a spa owner. 

Joining me in this episode is my guest Ryan Files, the Vice President of Sales with High Level Marketing, a full-service digital marketing company that has some really unique processes and tools particularly around SEO. 

With over ten years of experience and holding six separate Google certifications, including Analytics, Display Advertising, and SEO, Ryan is especially focused on the healthcare and aesthetics industries providing business development and digital marketing solutions for his clients, which includes individual practices from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as Rohrer Aesthetics, BTL, The Salt Facial, and PDO Max. 

In this episode, you’ll learn:

• What SEO is and why as spa owners you should care a lot about this specific spoke of the digital marketing flywheel
• The three key types of SEO that Ryan groups within this area of marketing into to provide focus to your efforts whether you’re just beginning your SEO journey or looking to beef it up
• How long you can expect to see results after putting in dedicated effort to your spa’s SEO strategy 
• How SEO works as you put in effort over time and how using paid Google ads can impact your timeline, plus Ryan’s suggestions on how to allocate your time and monetary resources to dedicate to SEO based on where you are in business 
• How Google Maps and Reviews play into your rankings as a local brick and mortar business, and some insightful stats to help mitigate unsavory or phony reviews 

To read the full show notes for this episode including the link to connect with Ryan, visit: http://www.addoaesthetics.com/blog/301

Head to https://meetings.hubspot.com/rfiles to get your spa's complimentary 30-minute SEO audit from Ryan – In the "company name" input field on the form, insert "Addo" next to your company name so he knows you’re a listener!

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

not all businesses are set up equally.

Insurance isn’t quite the glamorous side of business as it’s overwhelming to decide which coverages are necessary for you and how much you need for protection.

My guest on this week’s episode of the Spa Marketing Made Easy podcast takes the guesswork out of selecting insurance for spa owners.

Andy Zarkovich is an independent insurance agent and a spa owner who is currently enrolled in my program, Growth Factor Framework.

He’s created a full Spa Insurance Overview document where he reviews the different types of carriers or providers, goes over policy terms, and the details of each coverage to give you the full scope of what insurance coverage you consider for your spa. 

In this episode, we discuss: 

• Ways to mitigate risk in your spa business

• Adding an insurance agent to your circle of business advisors

• The different types of carrier options

• An overview of various policies and coverage benefits

• Providing a safe spa environment for clients 

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/340

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Navigating the ebb and flow of entrepreneurship requires an important skill: resiliency. 

Resiliency is understanding that sometimes things don’t always work out as planned but with an unwavering confidence in yourself and refusal to quit, you will always rise to the top. 

My guest on this week’s episode is no stranger to resiliency. 

Dr. Neeta Bhushan, a world-renowned emotional health advocate and expert in the areas of grit and resilience, shares life experiences of overcoming multiple adversities, which include being orphaned at a young age, surviving an abusive marriage, and extensive loss.

These experiences coupled with her journey to becoming a leader in her field and a voice for immigrant women & women of color contribute to her powerful message of resilience & grit to have found several institutes, including the Global GRIT Institute, wellness education platform for optimizing emotional wellbeing for entrepreneurs, and Co-Founder of Dharma Coaching Institute and organization helping train thousands to be the highest versions of themselves.

Dr. Neeta’s book That Sucked. Now What? How to embrace the joy in chaos and find magic in the mess, is due out this month. 

In this episode, we discuss: 

• Life experiences facing adversity and shared insights on ways to overcome hard times
• Neeta’s four-part framework called The Bounce Factor and how it relates to entrepreneurship
• The theme of resiliency throughout Neeta’s life and entrepreneurial experiences
• Connecting the dots between emotional and mental health in life and business

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/312

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Introducing 1:1 coaching at Addo Aesthetics! 🎉

Listen in to get to know Em!  Learn about her own journey to success with her med spa that has been in operation for 40+ years! 

Click here to get your 50 minute coaching call for only $199! https://checkout.addoaesthetics.com/coaching-call

We know the bread and butter of the spa industry are great before + after photos.

So if you’re listening to this episode right now on Spotify or Apple Podcasts, head over to our website (addoaesthetics.com) to watch the mini presentation from my guest, Jaclyn Luongo on PDO Max AfterGlo™.

Jaclyn, Director of Sales & Business Development for PDO Max, is on the podcast today to share all things PDO Max AfterGlo™ and the benefits it can bring to your spa business.

In this episode, we discuss: 

• A full explanation of PDO AfterGlo™ 

• The science + benefits it brings for the skin

• Befores + After examples

• Origin story for PDO Max

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/368

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

When introducing a new service, modality, product, or provider to your spa, your primary goal as Spa CEO is recouping your return on investment, and your second goal should be profit. But as my 4x repeat guest on this episode shares, it’s not enough to simply tell your clients you have something new or post about it passively, you have to structure your marketing materials for success.

Joining us back on the podcast is Ryan Files, the the Vice President of Sales with High Level Marketing, and marketing expert who has worked with hundreds of individual practices on their marketing and SEO efforts from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

Listen in as we talk about how to be proactive with your on-site marketing and website structure to ensure success when introducing a new service or provider to your spa.

In this episode, we discuss: 

• Assets to have in place for a successful launch of a new service in your spa or when bringing in a new provider

• Why you need more than just a basic all-encompassing services page on your website

• Key data point, insights, and statistic on spa industry audiences and conversion rates

• Top tips for structuring your services pages to capture the new lead or booking conversion

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/386

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

In this episode, I take you behind the scenes of our transformative Sedona Spa CEO Intensive. This sold-out, two-day event brought together 50 incredible spa owners and leaders for an immersive experience focused on the fundamentals of running a successful business.

We kick off by discussing the unique format of our intensives, which are included for free in our Growth Factor® Membership. With the support of our amazing sponsors – Mangomint, High Level Marketing, Emage, and Dermaconcepts – we crafted an intimate and impactful event.

Day one began with a powerful 6-mile hike to a vortex, a high-energy area that pushed participants out of their comfort zones. The sense of accomplishment and camaraderie set the tone for the rest of the intensive.

Day two dove into the business essentials, with a strong emphasis on profitability. We explore the importance of focusing on profit margins and creating a livelihood through your spa business.

Join us for an inside look at an event that combines personal growth, business strategy, and the power of community. 

In this episode, we discuss: 

• The power of stepping outside your comfort zone and doing hard things, as demonstrated by the group hike.

• The value of connecting with like-minded entrepreneurs who understand the unique challenges of running a spa business.

• Strategies for maintaining a focus on profit and creating a sustainable livelihood through your spa.

• The importance of understanding the bigger picture and the "why" behind each member's business journey.

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/376

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Do you make time for leadership development in your business?

One of the most valuable lessons I’ve learned is to make time in my schedule to solely focus on personal development and building connections with like minded business owners that make me feel seen, heard, and valued.

In today’s episode, I’m sharing all of the details from the Spa CEO Intensive event that we recently hosted for Growth Factor and Sales Factor students. 

PLUS, I share exclusive details about a special limited-time Sales Factor offer you can’t afford to miss.

The goal of this event was for each Spa CEO to look inward to figure out what is holding them back? Why do they feel they need permission? What roadblocks are standing in their way of success?

In this episode, I discuss: 

• The Women’s Circle: what it is and our group’s experience

• The transformative experience felt and witnessed at the Spa CEO Intensive

• A quote from my friend Jason, “The how is in the who,” and how this became a theme at the Spa CEO Intensive

• Benefits of building strategic partnerships in business

• A special limited-time Sales Factor offer you can’t afford to miss

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/335

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

One of my favorite practices every January is to set my intention for the year.

The word (or phrase) I select is the constant reminder I refer to weekly as I navigate life and business for another year.

For 2024, I decided to switch it up a bit. 

After seeing a Facebook post that said whichever 4 words you see first in the word scramble are going to determine your year, I decided to play along and ended up loving the 4 words I saw first. 

Tune in to this episode to hear what my focus is going to be in 2024! 

In this episode, I discuss: 

• Intention setting and why it’s important to regularly practice

• My process for setting my yearly intention

• The 5 words I am committing to in 2024

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/361

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

As a lover of systems, spreadsheets, and a well planned out calendar, I realize that the roadmap we set out for ourselves doesn’t always reach the planned destination.

That’s why I constantly call entrepreneurship a rollercoaster.

My guest on today’s episode of the Spa Marketing Made Easy is living proof that life doesn’t always turn out as we plan.

Elayne Mendoza is a Growth Factor Framework member who is the founder of a latina owned beauty business named Moonlyte Studio. 

She recently led our Women’s Circle event as part of the Spa CEO Intensive, which prompted us to sit down and discuss how the moment she said “YES!” to the opportunity to facilitate breathwork and meditation ceremonies has shifted her entrepreneurial journey into a new phase beyond her beauty services.

Whether you’re feeling stuck in your journey or happily progressing along, this episode is a great listen for everyone as a reminder that nothing is ever set in stone.

In this episode, we discuss: 

• Seizing the opportunities that are presented to us

• Accepting who you are meant to be

• Letting go of the ego in leadership

• The Hot Seats moment that changed everything for Elayne

• What Growth Factor Framework provides for Spa CEOs

• Understanding your happiness is the greatest success story

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/339

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Collaboration over competition is a mantra you’ll hear me use often. 

I truly believe in the power of sharing knowledge and resources - especially in the spa industry - only makes us stronger as a whole.

Mangomint is a leading spa software that my company continues to collaborate with as we are two like minded businesses with a goal to propel the spa industry forward.

On today’s episode of the Spa Marketing Made Easy podcast, co-founder and CEO Daniel Lang returns to share how Mangomint continues to make strides towards their mission, to make salon and spa software invisible.

He shares details about a business he acquired to strengthen his software, new feature updates, and the future vision of his company.

In this episode, we discuss: 

• Three new feature updates Mangomint has launched

• Details about Mangomint acquiring The Salon Business

• The exciting opportunities two-way texting communication brings for clients

• How our two companies serve the spa industry as valuable resources 

• Mangomint’s goal for marketing automation 

• The benefits of segmented marketing

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/342

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Gratitude grows from the cultivation and discipline of daily practice, but the source of your gratitude? Well, that all lies in the power of a positive mindset. 

A business friend of mine shared that “a positive mindset is your greatest weapon,” and in this episode of Spa Marketing Made Easy, I wanted to dive deeper into this practice of building up and strengthening your positive mindset so you can not just survive the rollercoaster ride of entrepreneur and Spa CEO life, but actually enjoy it. 

Tune in as I share my top 5 go-to ways to break your brain out of the mold of its typical thought pattern to pave the way for more positive thinking that begets gratitude, and naturally, better outcomes – because a grateful attitude sees the opportunities and lessons in all circumstances. 

In this episode, I discuss: 

• Why I’ve worked diligently to train my brain to see the positive in all situations 
• Identifying what “positivity” means, and doesn’t mean, in the context of mindset so that we’re acknowledging the light and shadow sides of this work
• Signs that you need to do some mindset work to reframe how you’re viewing life and business, and thus, how you’re responding to them
• 5 tangible things you can start doing today to train your brain for positivity

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/306

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

A sentiment I’ve often shared is that “it’s never too late to start,” and today’s guest is a beautiful example of how you can begin your life as Spa CEO after moving through a different career journey and be wildly successful at any age. 

Joining me on this episode of Spa Marketing Made Easy is Debbie Brewer, the CEO of Beauty Brew Skincare and Spa, a full-service wellness and beauty spa in New Jersey. Debbie began her entrepreneurial path after raising three incredible women as a stay at home mom, and once her kids were grown, she pursued her passion for aesthetics, which also led the way to sugaring, an element of aesthetics she’s building her legacy around. Within six months of opening her own business, Debbie went from $0 to $180K in revenue, and in this episode, we’re talking about how she made it happen.  

In this episode, we discuss: 

• Debbie’s journey of discovering the world of aesthetics and her personal skincare journey healing hormonal melasma 

• The transition out of filling the long-time role of stay-at-home mom for her family and moving into an aesthetics career, and eventually a Spa CEO of her own practice

• How partnering with Dermaconcepts, the distributors of Environ Skin Care, has helped set up Debbie for success through retail, treatments and gaining access to the exclusive resources Growth Factor Framework provides through our partnership with Dermaconcepts

• How Debbie looks at legacy and the steps she is taking now to move toward her long-term vision, plus, her words of wisdom for aestheticians on the cusp of transition and breakthrough 

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/352

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

The magic “million dollar mark” is a goal my team and I frequently hear within our coaching programs and among our Spa CEO students and clients, and for good reason. Being a seven-figure business owner is a huge accomplishment, one that many small businesses don’t achieve, especially women (a statistic we’re set out to change among spa owners!). 

However, just as frequently as we hear that goal, we see the same mistakes made by spa owners that hinder their ability to grow to that million-dollar-per-year mark. The good news is that these mistakes aren’t complicated to fix. But they do require consistency in your commitment to being and acting like a Spa CEO because, when you own that role and what you need to do to fulfill it, these are mistakes you’ll naturally avoid. 

Join me and Team Addo coach Nicole Cooley for our second episode of Finance Month on the Spa Marketing Made Easy podcast, where we discuss: 

• The five most common mistakes spa owners make keeping them from hitting $1 million in annual revenue

• Why knowing your numbers is critical to your ability to reach $1 million as well as how to analyze those numbers so you can leverage them 

• Nicole’s tips for creating a cash reserves calculation that works specifically for you 

• Understanding lines of credit and how to leverage loans and other financial assistance to grow your business

• How scheduling and capacity planning play into your big picture goals, plus how to have several success plans so you’re never left wondering what move to make next on your journey to $1 million in annual revenue

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/393

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Today, we're addressing a scenario every spa owner will likely face at some point: the decision to fire a bad client. But what exactly makes a client "bad" for your business?

From those who consistently show up late or cancel at the last minute to those seeking endless discounts or disrespecting your team, we'll explore the types of behaviors that disrupt your business flow and negatively impact your team's morale.

Before you take the step to sever ties, I guide you through a reflective process. Have you set clear boundaries and communicated your policies effectively?

Sometimes, the solution starts with us.

For those moments when letting go of a client becomes necessary, we'll discuss how to handle the situation with professionalism, including a template for drafting that difficult email or letter.

The heart of this conversation is about protecting your team's energy and ensuring your spa's environment remains positive and productive.

In this episode, we discuss: 

• Identifying a bad client and understanding the impact they have on your spa and team.

• Key questions to ask yourself before making the decision to part ways with a client.

• Strategies for clear communication and enforcing policies to prevent misunderstandings.

• Best practices for firing a client with dignity, including how to craft a respectful goodbye message.

• Plus, we created a sample email that you can download and use as a template.
  
  

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/375

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

“Nothing changes if nothing changes” is a statement you’ll hear me repeat often because in order to reach a new level in business, you have to get serious about your goals.

After defining your financial goals, the next step is to get crystal clear on the amount of time you need to set aside on your calendar to achieve those goals. 

In this episode of Spa Marketing Made Easy, I’m covering the questions to consider before 2023 that will help you define the proper work/life balance for you in this season of life, plus advice on how to assess your current pricing structure and services profitability. 

In this episode, we discuss: 

• Getting clear about your vision for your company and your entrepreneurial path
• Defining the really important things in 2022 that you didn’t have time to dedicate your focus on
• Understanding your season of life and how that affects your work schedule
• Planning questions to ask yourself to map out your spa’s pricing and services

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/311

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

How do we balance these two energies in business?

The first step (structure = masculine) is to slow down and allow yourself time to tap into the softer state of just being (emotions = feminine).

As a Spa CEO, the two energies coexist in your leadership. The traditional structure and systems of your business exert a masculine influence.

The game changer is being in connection with the people you lead allows vulnerability into the mix where you share a piece of who you are under your business owner shell. 

My guest on today’s episode of the Spa Marketing Made Easy podcast is a sex and relationship by design coach who is an expert on tapping into both energies to make you a well rounded leader. 

Alexa Bowditch, also known as ‘That Sex Chick’ across social media, is the founder of The Sex & Love Co. Community, a NY Times featured group with love, sex & relationships as the central focus.

In this episode, we discuss: 

• Balancing masculine vs feminine energy

• Giving yourself time to tap into feminine slowness

• Understanding congruence within yourself

• Ignoring limiting beliefs and leaning into developing a stronger connection with yourself and your feminine energy

• Priceless value of connecting with other like minded women

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/333

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Ever felt that flow of the 24-hours-in-a-day or 40-hours-in-a-work week doesn’t *actually* flow? That’s because those timeframes weren’t built with our innate energetic cycles in mind, especially for women.  

For women, understanding our cycle is not only a foundational element of understanding your feminine energy, but when viewing it through the lens of business and work, becomes a powerful code for unlocking your best life/work balance, structure, and schedule. 

In this episode of Spa Marketing Made Easy, I’m chatting with Renae Fieck, mom of three, occupational therapist, and the founder of Cycle Advantage and host of the Cycle Advantage Podcast about optimizing your business and life according to your cycle so you can gain leverage as a CEO, balance the demands of life, make a bigger impact, and get bigger results without adding more stress or needing more time. 

No matter where you’re at in your feminine journey or lifecycle, and even if you’re a person who doesn’t have a cycle, but works closely with women who do, you’ll find this episode insightful and inspiring! 

In this episode, we discuss: 

• How embracing our cycle and what’s actually happening with our cycle changes the way we show up in life, within business, and as a leader
• Some of our personal experiences in finding and tuning into our feminine energy and how big of a role our cycle plays in all facets of our lives as feminine beings
• The ways we can create microshifts in the ebbs and flows of our workflow so we can better align with our natural energetic cycle
• The four key phases of your cycle and how they manifest in the ways we might feel and show up
• Insights into how we can tune into our natural cycle even if you’re not menstruating and how to help your body to adjust and align to a natural rhythm 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/307

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Your sales are going great, and you’re expecting one of your spa's highest revenue months yet, but when it comes time to do your monthly bookkeeping, what you brought in seems to have flown out the door just as fast. Does that feel familiar? 

Whether it’s constantly feeling like you’re in a state of catch-up with your business finances, or you honestly don’t know where all the money is going — Team Addo coach Nicole Cooley and I are here to break down all your cash flow woes so you can start seeing exactly where your money is going and manage it to flow where you want, when you want. 

If you ever feel like trying to manage your business’ finances is a rollercoaster ride, we’re going to shine a light on our biggest tips and top tool, YNAB (short for You Need a Budget), to smooth out the bumps so your cash flow can actually be in, well, flow! 

In this episode, we discuss: 

• How getting a hold of your spa’s cash flow allows you to pay yourself more and find opportunities for your business to absorb expenses that can be tax deductible 

• Why you need to look at managing cash flow as a marathon, not a sprint, and how we use YNAB (You Need a Budget) as a tool to help demystify where money is going and flowing

• An overview of the Profit First enveloping system, how we tailor it to spas and tips for how to gradually shift your cash flow percentages 

• Understanding the big picture of your business's financial health and how profit, savings, and taxes put the puzzle together 

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/394 

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

If you’ve been listening to my podcast, you’ve probably heard me talk about the Freedom In Action Grant we launched in partnership with the Liberté Foundation for Women in July of 2022.

Since its inception, we’ve been fortunate to give away three $10,000 grants to women owned businesses in the spa industry.

We still have two more $10,000 grant opportunities that we will give away in late 2023 and in 2024. 

The second winner awarded in November 2022 was Juvy Cabanilla, owner of Skincare Maui in Hawaii.

On today’s episode, I catch up with Juvy to hear about how she’s used the grant money in her business. 

Juvy is an esthetician, licensed massage therapist, mom of two, and she’s taught 22 years in the Hawaii public schools and is currently a Resource Teacher mentoring first and second year teachers.

In this episode, we discuss: 

• Being a single mom and how this grant came at the perfect time for her business

• Juvy’s application process creating her winning video submission

• The authenticity people connected with regarding Juvy’s video

• Three main areas Juvy spent the grant money on

• Advice for future grant applicants

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/343

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Did you join us for our Spa Business Boost - Maui Fundraiser event? In this week’s episode of Spa Marketing Made Easy, I’m recapping how the event went and just what kind of impact our community was able to make in the Maui community and relief efforts. Plus, a personal update on Maui, special thanks to our incredible event partners, and how you can still get in on the Spa Business Boost action.

In this episode, we discuss: 

• How the Spa Business Boost Event came together and what we were able to donate thanks your ticket sales 

• A special thank you and shout out to our sponsors and raffle partners

• What we’re currently doing to aid Maui relief efforts and what the community will continue to need as they rebuild 

• How you can continue to support the Maui community while growing your spa business 

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/345

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

This may be a podcast all about spa marketing and business growth, but want to know the *real* secret behind successful spa marketing made easy? Having products and treatments you’re excited to offer and can’t help but share! 

And while I’m no longer in the treatment room, I’ll never stop nerding out on new aesthetics technologies, devices and products, which is why I had to bring Giovanna McCarthy, founder of PDO Max on to the show. 

In January 2020, PDO Max became one of a few companies who had a fully FDA cleared PDO thread-in-cannula device, which offers one of the least invasive products to help reposition sagging skin while also stimulating collagen and elastin production to give patients defined features while maintaining a more naturally youthful look. 

Giovanna is a visionary entrepreneur with over 30 years in the aesthetics industry and I can’t wait for you to learn more about her incredible products PDO AfterGlo™ serum and Glowpin™ multi-needle stimulator as well as glean insights from an entrepreneur with an extensive track record of continuously staying ahead of the curve in the aesthetic industry. 

In this episode, we discuss: 

• Why it’s important for aestheticians to stay abreast of new technologies and treatments, even if they’re outside of their defined scope of practice 

• How threads work within the skin and the opportunity Giovanna saw in translating the benefits and technology of threads into a non-invasive product

• The ins and outs of the PDO Max AfterGlo™ serum and Glowpin™ – how it works within the skin and how it can be utilized within your aesthetic practice 

• Answers to common questions aesthetic practitioners have about offering PDO Max AfterGlo™ serum and Glowpin™

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/349

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

You’ve got a beautiful website for your spa and social media profiles where you post content consistently, but there’s one more asset you need to have in play to tie them together to bring in a steady stream of new leads and bookings. That thing is sales funnels – and yes, they are critical for brick and mortar local businesses, especially spas.

In this episode of Spa Marketing Made Easy, I’m going to give you the full 101 on all things spa sales funnels — why you need them in play in your business, how to structure them, and what you need to have to ensure success with your sales funnels no matter what you’re offering. Whether you have some sales funnel building experience or you are brand new to this digital marketing tool, I can guarantee you’ll walk away with plenty of valuable nuggets you can use to increase your spa’s leads and bookings in the coming quarter. 

In this episode, I’ll teach you: 

• What a sales funnel is and how using them in your client acquisition and retention strategies helps increase sales and enhance your business’ sales processes 

• How to properly structure your spa’s sales funnels for success including the number one element you need to see results

• Key performance indicators to assess your sales funnel performance

• The steps of how your ideal client or customer should travel through your spa’s sales funnel
  
  

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/385

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Hey there, it’s another deep dive on the podcast, and this time, we're unraveling the secrets to mastering your Google Business Profile with a special return guest, Ryan Files from High Level Marketing. If there's one thing we've learned, it's that the digital landscape doesn't stand still, especially not for Google.

Today, we're getting into the nitty-gritty of what’s new with Google Business Profile in 2024. Gone are the days when Google My Business was just a static listing. Now, we're talking a full-blown social integration makeover, and yes, it's a game-changer for your spa.

In this episode, we discuss:

• The switch from Google My Business and what it means for your spa’s online spot.

• How Google’s now spotlighting your social feeds and why it's your new best friend for drawing clients in.

• Why picking the right category could be the difference between top of the page and not on the page. Ryan gives us the how-to.

• Why updating your profile shouldn’t be a once-and-done deal. Think of it as your spa’s digital pulse.
  
  

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/372

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

On August 9, 2023 wildfires raged through the island of Maui devastating the island, specifically the town of Lahaina. As a former resident of Maui and with a family that has lived on the island for more than 20 years, the devastation left in the aftermath hits close to home. 

In an effort to give back to the community that has given so much to me and my family, we’re hosting a one-day virtual event called Spa Business Boost, with every cent going toward Maui relief and aid efforts through the Maui Strong Fund. 

Spa Business Boost will be a full day of virtual training focused on sales and getting new clients for your spa and include access to some of my most high-value resources plus additional trainings and a chance to win prizes from our event partners. 

Tune in to hear all the details of the event and how we can show up for Lahaina and the people of Maui. 

In this episode, we discuss:

• All the details for our upcoming Maui fundraising event - Spa Business Boost, happening on August 28

• What you’ll learn during this exclusive virtual event and how you can enter to win thousands in raffle prizes from our event partners 

• What you’ll gain access to when you purchase a ticket for Spa Business Boost 

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/spa-business-boost

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Building rapport and trust with your clients isn’t going anywhere. 

But - maximizing that client experience through automated marketing and booking features while keeping a personalized touch is a great way to save time in your business. 

Vagaro, the business management software for companies and entrepreneurs in the beauty, wellness, and fitness industries, keeps personalization top of mind for client relations. 

I’m a big supporter of utilizing software to take some of the heavy lifting off your shoulders alongside the systems in your spa. 

With that being said - it’s impossible for me to truly answer the question I get asked all the time - “what’s the best spa scheduling software out there?”

Best is subjective based on your spa’s needs and desires. My goal is to introduce you to a variety of options for spa scheduling software so that you can make the best informed decision for your business.

Joining me for the latest interview in this series is Charity Hudnall, VP of Marketing at Vagaro, a company that gives back a business owner's most valuable resource: time.

Tune into this episode as Charity gives me all the details about how Vagaro’s software helps you run your business with automated features in marketing, booking, and listing, plus a new feature just launched called Vagaro Pay Later. 

In this episode, we discuss: 

• Vagaro’s ideal customer - the type of spa and level of business the software works best for

• Features that help Vagaro stand out from other spa scheduling softwares

• The launch of a new feature, Vagaro Pay Later, and the feedback received from current customers

• How automation helps maximize time when setting up marketing and booking strategies for upselling and stay connected with clients

• Charity’s take on how Vagaro can be used to grow and scale your spa business

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/319

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Packaging your business’s vision into a brand is much more than just selecting a color palette and approving a logo. 

Branding is an intangible concept that business owners struggle to define because being able to communicate your niche and messaging isn’t a quick task to complete. 

If you’re sitting here thinking “that’s me,” take a deep breath, you’re not alone in these feelings. 

The truth is the foundation of everything you bring to life becomes part of your branding, which is why you need the right messaging to articulate your value to your ideal audience. 

My guest on today’s episode is a personal branding strategist who is the CEO of Built To Impact, a coaching and consulting company that helps faith-based female entrepreneurs build a high-end coaching business.

Maya Elious, who says her mission is  to help women monetize their gifts so they can create impact and build wealth, has helped hundreds of clients get clear on their message, confidently increase their prices, and have successful five-figure launches. 

In this episode, we discuss: 

• Importance of defining your niche for business expansion

• Building a personal brand as a spa owner

• The role your mindset plays in entrepreneurship

• How to combat negative thoughts and the comparison game in business

• Mastering language that speaks to the client’s pain and the desires

• The stages of marketing your business

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/325

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

We talk to ourselves all the time. 

Whether it’s in our mind or out loud, inner dialogue is a natural part of being human. 

The relationship that never stops growing is the one you have with your inner self.

It’s an incredibly powerful journey to learn your own language. 

Today’s guest is somebody who has relentlessly searched to find her own voice, access the freedom of her creative spirit, and help others along the way…out loud. 

Coined as “Queen of Saying it Loud,” Vasavi Kumar has made it her life’s purpose to understand how her mind works after being diagnosed with bipolar at age 19. 

Her mission is to share everything - the good, bad, and ugly - in order to normalize being human. 

Tune in as we talk about the importance of reconnecting with your inner self as humans and as entrepreneurs. 

In this episode, we discuss: 

• Becoming a source of power for yourself

• How we don’t need to over explain our desires in life or in business

• Learning to slow our minds to understand awareness vs. thoughts

• The power in exercising visualization for our dream life

• Removing negative self-talk from our language

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/329

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

In this episode, I share six powerful strategies to add an extra $10,000 to your revenue, a challenge we give our Growth Factor® students, which they typically achieve in just two months. Across the country, spas are facing a challenging environment where it feels harder to move the needle and maintain business despite working three times as hard. Let's explore smarter ways to increase revenue and focus on profitability.

I challenge each and every listener to take on their own 10k challenge by applying these six strategies to their business. 

Learn the importance of having a specific focus for the increased revenue and how it will benefit your company.

Join me as I share these valuable insights and strategies to help you navigate the challenges of growing your business in today's competitive landscape. By making micro-changes and staying focused, you can create a massive impact on your revenue and profitability.

In this episode, we discuss:

• The importance of maintaining target margins and adjusting prices for inflation

• How upselling and enhancing existing services can increase revenue per hour

• Strategies for boosting customer lifetime value through add-on service offerings

• The significance of identifying and overcoming fears of increasing revenue
  
  

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/379

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

“It’s one-click to get this, that and the other, so we really need to do a deep-dive and check in a few times per year to really make sure we’re scaling back and focusing on not wasting."

That’s just one of the nuggets you’ll glean from this week’s episode, which is all about lowering your spa’s operating expenses. Beyond making more sales, the other simplest way to create more cash available in your business is to slash those expenses, especially the ones that aren’t bringing you a return on your investment. 

Joining me on the mic on this episode of Spa Marketing Made Easy, we have Nicole Cooley, one of our Team Addo and Growth Factor Framework coaches who approaches money in a way that combines numbers, values, beliefs, and dreams, making it a topic you can actually feel excited about and empowered by as you work toward growing and scaling your spa business. 

In this episode, we discuss: 

• Where to begin analyzing your expenses and what you can easily cut first 

• Why it’s critical to begin incorporating your patterns and behaviors into your financial system 

• How tracking your marketing efforts plays into your overall financial plan, and key points of consideration on how to adjust your marketing budget

• Nicole and Daniela’s top tips on making money decisions that align with your overall business vision and growth plan 

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/392

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Longtime listeners know I’m constantly talking about having the mindset of creating an asset that you can sell. 

Well listen up Spa CEOs + aspiring spa owners because today’s podcast guest has done just that by building a franchise. 

There are currently 37 franchises of VIO Med Spa and counting! 

Founder Joe Stanoszek joins me to share the key things that made him get approached to franchise, plus the good and the bad of the process that landed him where he is today.

In this episode, we discuss: 

• Joe’s backstory and how VIO Med Spa came to fruition

• Key things about VIO that made Joe get approached to franchise 

• The in’s and out’s of the franchising process

• Benefits of opening a licensed franchise, specifically in spa

• Importance of lifetime customer value

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/359

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Where is the first place people go to share recommendations, give reviews, and connect with other people in their communities?

Facebook AKA the new “digital word-of-mouth” platform.

You’ll often hear me talk about how in order to attract new clients, you need to meet them where they are online. That place is inside Facebook groups. 

In this episode of Spa Marketing Made Easy, Maria Ramos, known to her 80,000 Facebook group members as “The Money Making Esthetician,” joins me to share how she gained 250+ new leads by implementing a Facebook groups marketing strategy she heard right here on our podcast.

Before we dive in, I want to preface that today’s episode is not about building your own Facebook group from scratch (which could be a good strategy depending on your business), but rather how you can leverage established active Facebook groups in your area. 

In this episode, we discuss: 

• Results Maria experienced after implementing this Facebook group strategy
• Importance for new providers to get hands-on experience during the onboarding process
• The use of a Google Form to capture lead information and segmenting those leads by area of interest
• Focusing on providing a quality experience for every client, especially when it’s for new providers’ practice

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/309.

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

If I had to rank my top shared insights on the Spa Marketing Made Easy podcast, “leadership is a learned skill” would definitely make my Top 3. 

That’s what today’s episode is all about. I’m asking you the one question all Spa CEOs need to be asking themselves in regards to leadership. 

I’ve been transparent that it’s really hard (nearly impossible) to cross the million dollar mark as a solo. 

If you find yourself trying to figure out a way to increase your monthly revenue number, it’s time to consider bringing on a spa manager. 

However…

Before you can jump in and hire a role that is essentially an extension of you - the Spa CEO - you need to understand if you’re in a place where your leadership skills are ready to delegate and manage.

This episode is going to help you answer the hard leadership questions and give you a clear understanding of how a Spa Manager can benefit your business. 

In this episode, I discuss: 

• My personal experiences with leadership

• The recognition that leadership is a learned skill that’s constantly evolving

• A full detailed list of spa manager responsibilities

• Not settling back into old patterns if you’ve lost sight of your goals - there is always room to push reset and begin again

• An exercise of taking an honest assessment of your business and options for the  right next step forward

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/367

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

The greatest adventure of a woman’s life will be the journey she takes to unlock her feminine power.

Are you ready to unlock yours?

In today’s episode, my guest Regena Thomashauer, AKA “Mama Gena”, a teacher and best-selling author, mother and media personality, and founder and CEO of the School of Womanly Arts, joins me to discuss the importance of getting in touch with your feminine power and cultivating relationships with other women. 

Regena has authored four popular books, including her newest New York Times Bestseller, Pussy: A Reclamation, and has been featured widely as a leading expert in modern feminism.

This episode is not limited to only women looking to dive deeper into connecting with their own energy and body. If you want to understand a loved one better or listen to practices you can teach your children, this episode is for you.

In this episode, we discuss: 

• The action of “sistering” and importance of being received by other women
• Regena’s concept of Sister Goddess Activism
• Why women struggle with self-doubt 
• A powerful exercise to connect with other women
• The journey of connecting with your divinity 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/317

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Are you ready for another source of revenue stream for your spa in 2024? 

We live in a world that prioritizes ease and convenience.

The accessibility of ordering essential items online has saturated the ecom market so we have to find new ways to stand out among the competitors. 

Put on your headphones because today we’re covering all things to know about ecommerce in 2024. 

Returning for his second time on the Spa Marketing Made Easy podcast, Gamal Codner’s consulting practice has helped 20,000+ founders generate over $96M annually in trackable revenue.

Gamal shares with me the three key strategies to keep in mind when building a desirable ecom business that people want to buy. 

With $10M+ raised and 9 successful business transactions totaling over $50 million, Gamal is one of only 90 official Shopify mentoring partners, and delivered the keynote at the Amazon BBA Conference.

In this episode, we discuss: 

• 3 key strategies to implement in your ecom business plan

• The big shift seen in ecommerce in a post-Covid world

• A relative timetable a CEO needs to expect for launching an ecom store

• Two questions Gamal asks his CEOs to answer to master their messaging to strangers online

• How we can be as convenient as possible for our existing customers

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/366

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

When we talk about marketing strategy, all too often the primary focus of the conversation is about getting new clients through your spa’s door. Now don’t get me wrong, having a fresh flow of new leads and clients is critical in the health of your business, but just as important is retaining your existing clientele. 

While you will inevitably get client drop off simply due to the natural flux of life circumstances among your clients, regardless of the incredible caliber of service you provide, focusing on client retention is key for building a business that’s profitable. In this episode, we’re going to talk about all the angles of this key metric you need to keep your eye on as a Spa CEO. 

In this episode, we discuss: 

• Why client retention is such a critical KPI to keep tabs of within your business and how it sets you up to increase your spa’s overall profitability

• Balancing the metrics of client acquisition and retention based on the specific growth stage of your spa business

• Benchmarks to keep in mind for assessing where your current client retention KPIs fall and how to adjust your marketing budget accordingly

• A couple of my favorite strategies, including one you can start TODAY to keep your existing clients on your spa’s books 
  
  

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/384

To get our FREE Spa Membership Best Practices Guide, click here.

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

A wise friend once said to me “spa owners are in the confidence business.”

This has stuck with me as a reminder that the spa industry relies heavily on relationship building with clients because you are an expert for them to lean on.

With that in mind, the concept of selling your own private skincare label is a natural fit for three reasons:

1. A clientele base that knows, likes, and trusts you is already in place

2. You are educating about home skincare regimens after every treatment 

3. Adding an e-commerce stream of revenue would be low maintenance as the principles are already in place in the form of retail at your spa

My guest on today’s episode of the Spa Marketing Made Easy podcast is one of only 90 official Shopify & Amazon-verified coaches in the world who shares the in’s and out’s of how to get your e-commerce business started.

Gamal Codner started, scaled & sold his 7-figure e-commerce brand in under 4 years.  Before that, he raised ~$10M+ and has had 9 successful business transactions totaling over $50 million while working in M&A. 

After selling his brand, he decided to start a coaching program with his wife that teaches his new way of running a brand, that helps e-commerce founders turn their lifestyle businesses into desirable 7-figure businesses people want to buy.  

The program is kind of like an online MBA for e-commerce brands that learn how to scale with marketing, cash flow, and operation systems. With a focus on optimizing for simplicity, profits, and enjoyment of life.

In this episode, we discuss: 

• Some of the biggest challenges business owners face launching an ecom brand

• One differentiation that sets ecom businesses apart

• The blueprint Gamal developed after solving his own negative cash flow management

• Three main costs associated with starting an e-commerce brand 

• The reason an e-commerce business would be a natural fit for spas

• The 3 most important steps you need to take to begin

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/341

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

To truly practice what I preach, leadership development is constantly in my routine.

With that in mind, I bet you didn’t think you’d catch me attending a leadership conference led by former Navy SEALs…

but boy was I blown away!

After reading, Extreme Ownership: How U.S. Navy SEALs Lead and Win, I was hooked and ready to learn more about leading in a more practical, tangible way from authors Jocko Willink and Leif Babin.

So my husband Kyle and I signed up to attend The Muster. 

It’s an intense, two-day leadership conference designed to provide leaders with real-world applicable leadership principles, assessments, and role-playing opportunities to maximize their understanding and lock in their learning.

Today’s episode of the Spa Marketing Made Easy is all about our takeaways from the conference.

I highly recommend you take a listen because there are some really eye opening reflections about how this conference breaks a lot of stereotypes and helps view leadership from a more practical perspective.

In this episode, we discuss: 

• Daniela and Kyle’s biggest takeaways from Echelon Front’s Muster conference

• Learning leadership in a practical, tangible way

• Current trends for what motivates employees

• Importance of showing compassionate leadership

• How leaders can empower employees and encourage them to be better humans in the world

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/369

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

“Is this what the CEO of a seven figure company does?”

The answer to this question is an important first step to start as you begin to understand where your time should be spent as you map out your calendar. 

A time tracker exercise is going to help you pinpoint where you’re most efficient.

It answers questions like…

1. What time of day am I most efficient?

2. When do I feel the most creative?

3. What part of my day am I getting tasks accomplished?

If you want to build a life where your time is spent intentionally doing the work that leads you toward:

• Hitting your biggest goals (personally and professionally)

• Always having a full cup (i.e. - you feel rested, energized and happy)

• And allows you to cultivate balance between your business and/home life

Then this episode is for you. 

In this week’s episode on the Spa Marketing Made Easy podcast, I’m giving you an inside look at how I manage my calendar to make sure I’m optimizing my time in the most efficient way possible.

In this episode, we discuss: 

• My full calendar management process that allows me to fully show up as CEO in my business and as the wife and mom I aim to be at home

• Time tracker exercise benefits to understand when you’re most productive

• Why context switching makes you more unproductive

• Understanding what the CEO of a seven figure company should really be spending their time on

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/337

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

One of the biggest decisions you can make when it comes to growing your practice is how you’ll enhance the offerings you provide for your clientele. Not only do you need to pinpoint in-demand treatments, but you also need a keen eye on the emerging science and technology that is going to provide the best results for your ideal clientele. 

Here to discuss with us Rohrer Aesthetics’ vast array of clinical technologies as well as their philosophy behind training and supporting their aesthetic practice owners is Ryan Arca, Aesthetic Vice President of Rohrer Aesthetics and a 16-year veteran of the medical aesthetic device space. Ryan is a wealth of knowledge on all things clinical and light-based technologies, the evolution of aesthetic modalities, the competitive space, and the importance of technology in this growing field. 

Tune in as we talk shop about the highly versatile devices Rohrer Aesthetics is bringing to the table as well as the key things to keep in mind for any modality or device company you’re choosing to partner with in your practice. 

In this episode, we discuss: 

• An overview of the vast array of devices and technologies that Rohrer Aesthetics has to offer and how they’re making versatility for your practice affordable and accessible 

• Why having a multitude of solutions allows for the best aesthetic results for your clients as well as marketing capabilities for your practice 

• The benefits of transparent pricing and what key elements to look for when search for device company to partner with for long-term ROI 

• What level of support you should expect as a spa owner from your device partners from training to marketing 

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/346

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

What does it actually mean to “go viral?” Maybe you automatically think of a meme that circulates around the internet at warp speed or a dance or social media challenge that everyone and their mom (literally) is posting to their profile, filling your feed with the same song and dance. 

As a brick-and-mortar spa owner, you may be thinking, “does attempting virality matter if I’m trying to cater to the people in your local area?” On this episode of Spa Marketing Made Easy, I’m chatting with return guest, Brendan Kane, on the art and science of crafting content with virality in mind using the insights he and his team have studied and compiled through his Viral Trends project.

If you didn’t listen to our first episode with Brendan, here’s the short and sweet synopsis of his prolific body of work – Brendan is the author of the international best-selling books, ​”One Million Followers”​ and “Hook Point: How To Stand Out In A 3 Second World​.” As the founder and CEO of the Hook Point agency, Brendan and his team have generated 60 billion views and 100+ million followers for the content they have worked on.

In this episode, we discuss: 

• What it actually means to “go viral” and where viral content stems from
• The two key facets behind every viral piece of content that need to be mastered if you want to generate views and velocity with your content  
• Shifting your perspective behind content creation from one-to-one to one-to-many
• Specific implications of creating viral content as a small business owner and brick-and-mortar spa owner
• All the varying factors of “viral” content that Brendan and his team assess through their Viral Trends Project to determine what plays the most important role in vitality 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/303

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

When is the right time to buy a new device for my spa?

Which company should I buy from?

What types of questions do I need to ask during the shopping process?

If you’re not quite sure where to begin with buying devices for your practice, turn up the volume because this episode is going to answer all your burning questions. 

Today’s guest on the Spa Marketing Made Easy podcast is Michael Lustig, the VP of Commercial Development at Rohrer Aesthetics.

Michael wants you to be thinking about a long term relationship as you listen to his take on the most important questions and insights you should be considering when it comes time to purchase a device.

In this episode, we discuss: 

• Logistical questions to ask when deciding what device(s) to bring into our practice

• Insights to consider when trying to align the right company with your business

• Michael’s strategy when it comes to working with customers

• Building a relationship with your rep

• Understanding how to put your personal touch when marketing your device

• Valuable pieces the device company can do for your collaborative partnership

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/336

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Email marketing is a strategy that continues to thrive because of the ability to have full control over your list and messaging.

My guest on today’s episode of the Spa Marketing Made Easy gives an Email Marketing 101 lesson for spa business owners looking to grow their email list and increase their revenue through this channel. 

Destinee Berman is a marketing strategist with 20 years of industry experience working with brands such as Twitter, Sephora and Microsoft. Prior to Future, she oversaw enterprise accounts at Oracle Marketing Cloud (Eloqua) and runs an online education business.

Whether you’re brand new to email marketing or currently have a growing list, today’s episode is relevant for all spa owners looking to maximize their email efforts. 

In this episode, we discuss: 

• Email strategies spa owners can implement to generate more revenue

• How often you should scrub your email list

• Ways to re-engage subscribers on your list

• The process of segmentation and targeting categories of services or products

• Buying triggers and how to move a prospect to a customer 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/318

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

The consistency of cash flow alone may seem like a good enough reason to consider launching and growing a membership.

Weighing the pros and cons, here are a few more to add to the pros side.  

For starters, if you plan with your ideal exit strategy in mind, this recurring revenue gives you leverage if you ever decide to sell your company.

Memberships are also great for client retention and creating a VIP experience for your loyal clients.

So what are the cons? Are there any? 

Tune in to today’s episode where Mangomint’s VP of Sales, Marchelle McKeirnan, joins me to talk about the best strategies to consider when launching a new membership in a spa. 

Marchelle, a former salon owner who sold her business, shares details about her experiences with membership, the Mangomint membership feature, and her take on how memberships should be approached.

In this episode, we discuss: 

• Defining your exit strategy and the benefits memberships can provide for it

• Priceless value recurring revenue adds to your spa

• Mangomint’s membership feature and how it works

• Why you need to keep your memberships simple

• Importance of viewing your membership as a premium and not a discount

• Understanding your own entrepreneurial bandwidth

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/322

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

A rich relationship leaves a lasting impact on your life. It’s something that brings abundance to you.

These types of relationships are essential in business to connect and build deep, authentic partnerships with your community to help propel your business forward.

On today’s episode, my guest is no stranger to the Spa Marketing Made Easy podcast family. Returning for the second time is master connector and relationship builder, Selena Soo. 

Selena is a publicity and marketing expert for visionary entrepreneurs and thought leaders who want to impact millions with their message. 

Tune in to hear her expertise on attracting rich relationships, the importance of building your personal brand, and how to gain exposure and publicity for your business.

In this episode, we discuss: 

• How Selena got started in her line of work

• What is a rich relationship and how can we attract them?

• How can we add value to the people we care about?

• The strategy behind building successful partnerships 

• Story ideas to publicize your spa in the media

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/328

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

One of the most impactful things we as leaders in the beauty industry can do is highlight other incredible women making influential moves in our industry. 

Witnessing the positive transformation of another entrepreneur is such an enlightening experience. 

This is exactly what Nina Hayes experiences day after day.

My guest on today’s episode of the Spa Marketing Made Easy is the founder and CEO of Elite Esthetician Academy.

The Academy’s mission is to develop the future top leaders of the beauty industry who dominate in lanes of multicultural esthetics, makeup, business, and sales.

Nina has helped over 50 estheticians earn six figure income for their families.

In this episode, we discuss: 

• How the Elite Esthetician Academy began and its ideal student

• Understanding your emotional intelligence and self awareness in business

• Nina’s opinion on balancing a profitable business

• Importance of a leader’s transformation in mindset and confidence

• An introduction to Nina’s podcast and who her target audience is

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/323

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Tracking and assessing your KPIs (Key Performance Indicators) is a critical Spa CEO activity, and while there are many KPIs to keep your eyes on, there’s one particular KPI that plays a foundational role in your spa’s overall success and profitability, which is why I’m giving focus to it in its own podcast episode.

In this episode of Spa Marketing Made Easy, we’re diving deep on the KPI of Revenue Per Room Per Hour, which has a variety of factors at play in how you can boost your business’ profitability. Tune in as I walk you through the Revenue Per Room Per Hour metric and three key ways you can increase your revenue and maximize your providers’ time and profit-producing capacity. 

In this episode, you’ll learn:

• The in’s and out’s of breaking down, calculating and tracking the KPI of “revenue per hour per room” 

• Utilizing simple upgrades to increase revenue per hour per room and how to select the best ones to promote

• Creating timing efficiencies and helping your providers understand how to best utilize their time with their clients

• How to tie in retail sales into your sales approach to boost your revenue per hour per room as well as your spa’s overall revenue and profitability 

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/388

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Ambitious women are wired for guilt. I know that statement packs a punch, especially if you let it sink in. 

Whether its mom guilt, guilt for spending time on something “frivolous” or “wasting time” on something that doesn’t move the needle or make you money, it’s all too easy for an ambitious woman to feel like she’s trying to “do it all,” but as a result, not doing it well. 

No matter how you want to classify the guilt, I want to take some time to shine a light on it, talk through it, and make a plan to blow past it. Life is too short to spend time in regret feeling guilty about how you’ve spent your time (it’s a vicious circle!). Tune in and let’s talk about how we’re going to leave the guilt behind and move forward with a plan for your life and business that feels good this coming year.   

In this episode, I go over: 

• How my journey through motherhood transformed my relationship with time and how I came face to face with mom guilt, plus, what I’ve done to shift out of it

• Why it’s important to examine how we feel around how we’re spending our time and how that aligns with our vision for our life and our businesses 

• The 4 critical steps in my and my team’s annual planning process 

• How you can join us for our Next Level Growth live virtual event where I’ll walk you through the process so you can learn and implement in one power-packed afternoon! 

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/353

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Get registered for Next Level Growth on November 6, 2023 and receive our free digital workbook and Annual Planning Calendar Template. 

I’m a big believer in not endorsing a company or product on this podcast without first trying it out for myself.

I can tell you with certainty that Emage Medical® is the real deal.

This year I’ve talked a lot about my effort in building strategic partnerships with like minded businesses who can help propel the spa industry forward and who share similar core values to my company.

On today’s episode, Emage Medical® CEO Cari Ray joins me for a conversation all about her company and how our partnership began and continues to flourish. 

Cari started out as the National Sales Manager on the team and quickly became the driving force behind the next phase of growth and innovation with Emage Medical®.

As CEO of Emage Medical®, Cari has been part of the team behind developing CytoPeel®, CytoSolutions, and CytoSerum® for the past five years.  

Take a listen to get to know more about Emage Medical® and be sure to catch the exclusive discount code for SMME listeners!

In this episode, we discuss: 

• How alignment in company core values plays an important role in strategic partnerships

• Devices and solutions Emage Medical® offers

• An understanding of what types of spas or practices are a good fit for Emage Medical® 

• The pros and cons of charging or not charging for imaging

• An exclusive Addo Aesthetics discount code for use on two Emage Medical® Imaging Systems

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/338

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

In this episode, I share practical tips and training on using Monday.com as a project management tool to streamline your day-to-day operations as a spa CEO.

If you've ever wondered how to document your responsibilities, track projects, and create standard operating procedures (SOPs), this is the episode for you.

I discuss the importance of clearly understanding your role as CEO and how to effectively delegate tasks to your team. I then walk you through the template I use that helps organize your monthly, quarterly, and yearly responsibilities, ensuring that your business can run smoothly even in your absence.

By documenting your processes and using a tool like Monday.com, you'll gain the freedom to step away from your business while knowing that everything is under control.

This episode is packed with practical tips and strategies to help you become a more efficient and effective leader.

In this episode, we discuss:

• The critical importance of documenting your day-to-day operations and responsibilities as a spa CEO

• How to use Monday.com to track projects, create SOPs, and delegate tasks to your team

• Strategies for prioritizing your workload and ensuring that you're focusing on the most important tasks each day

• The value of having a clear understanding of your role as a CEO and how to communicate that to your team effectively

• How documenting your processes and using a project management tool can give you the freedom to step away from your business with confidence

• A special gift for listeners who sign up for Monday.com using our affiliate link – a customizable template to help you get started
  
  

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/377

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

If you’ve been a long-time listener of the Spa Marketing Made Easy podcast, you’ll remember back in November, I introduced my team’s next endeavor - Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics!

We’ve been moving right along since 2024 kicked off with our inaugural Spa Manager Certification course. 

As part of that course, we host one in-person event in Salt Lake City, Utah, for the students to meet in-person and get more hands-on lessons from our teachers. 

In today’s episode, I’m sharing a full debrief from the event, plus more details about the Spa Manager Certification.

If you are a spa owner, current spa manager, or aspiring spa manager interested in learning more about Addo Wellness Institute’s Spa Manager Certification, this episode is a must-listen! 

In this episode, I discuss: 

• Addo Wellness Institute’s first Spa Manager Certification in-person event

• The positive morale and attitudes of the course’s students

• Key differences that separate the CEO from the Spa Manager role

• Three scenarios discussed at the event that can be used as a lesson to facilitate in your spa

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/370

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Introducing 1:1 coaching at Addo Aesthetics! 🎉

Listen in to get to know Sara!  Learn about her incredible growth in her first year of business that has continued as she builds a unique spa that excels in community events and retail sales. 

Click here to get your 50 minute coaching call for only $199! https://checkout.addoaesthetics.com/coaching-call

What you’re going to hear in this episode has been a long time in the making and I am ecstatic to finally share it with you – introducing Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics! 

This new venture is a marriage between my two personal worlds of being an aesthetics professional and being a military spouse, and our goal and vision with Addo Wellness Institute is that we’ll help 5,000 military spouses and veterans find meaningful employment by 2030. 

In addition to military spouses and veterans, Addo Wellness Institute aims to support aesthetic professionals, spa owners and Spa CEOs in both finding top-tier talent trained in key remote team member roles as well as obtaining spa manager training for that key role within your growing company. 

Tune into this episode as I share:

• The mission and vision behind Addo Wellness Institute including how we’re starting and where we’re headed 

• The three initial certification tracks that are now open for enrollment and why these roles are key within a successful spa company 

• How we’re structuring our class sizes and learning environment, plus, how we’re making an even greater impact by focusing on providing training within the military community to fill remote aesthetic roles 

• The first steps to getting started and becoming a student of our inaugural class

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/355 

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Your brand is not your logo or your color palette.

Your brand is the foundation of everything you bring to life both inside and outside of your business.

You get to set the boundary of how much of your story is shared with the world, but establishing yourself as an expert in your field builds trust and credibility with people who ultimately want to gravitate towards you and your brand. 

My guest on today’s episode of the Spa Marketing Made Easy podcast is Allison Walsh, JD, the founder of Allison Walsh Consulting, host of the She Believed She Could podcast, and the creator of impactful coaching programs, where she focuses on helping women develop confidence and leverage their personal brands personally and professionally to scale their businesses, careers, and influence while making an impact.

Allison is a seasoned executive, philanthropist, keynote speaker, consultant, and Miss Florida 2006. She serves as Vice President of Clinical Outreach for Charlie Health, a national provider and industry leader in adolescent and young adult mental health. 

She’s raised over $2 Million for eating disorders prevention and awareness, serves on multiple nonprofit boards, and has received numerous local, state, and national awards for her professional and philanthropic contributions.

In this episode, we discuss: 

• Owning who you are and tying that into your brand 
• The overarching message for Allison’s work
• Defining the personal boundary of what’s appropriate to share 
• Importance of self-talk and the impact it has on your business and life

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/316

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

There’s a gap in the medspa industry that Dr. Alan Durkin is on a mission to fill.

A Board-Certified Plastic and Reconstructive Surgeon, and founder of Ocean Drive Plastic Surgery and MedSpa, Dr. Durkin offers a training program called MedSpa Network that provides hands-on practice and education for medical aesthetic professionals to learn noninvasive and invasive technologies and techniques for the face, breast, and body.

Dr. Durkin’s passion for training stems from his deep understanding of the current aesthetics industry, and what its future holds. 

His goal is always to meet trainees where they are at and allow them to leave with a deeper understanding of aesthetic topics, as well as a greater confidence in their abilities. 

When focusing on safety and improving patient outcomes, Dr. Durkin teaches training participants to seek success rather than avoid failure.

In this episode, we discuss: 

• Dr. Durkin’s practice, Ocean Drive Plastic Surgery

• The solutions MedSpa Network provides for the medical aesthetics industry

• Two vergences happening in the plastics industry

• The shift in patient relationships with medical professionals and how his practice emphasizes relationship building 

• Advice for hiring support staff and importance of building a team

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/326

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Leadership is a learned skill. 

That they don’t teach you in aesthetics school.

It isn’t until you take the plunge into entrepreneurship do you truly enter the process of becoming a leader. 

My goal is to bridge this gap for spa owners and provide personal development training, guidance and expertise to help you step into the role of Spa CEO confidently.

On today’s episode of the Spa Marketing Made Easy, I’m sharing the seven steps to building a seven figure practice with ease.

In this episode, I discuss: 

• Boundaries around time

• Pricing your services and products appropriately

• Clear communication with your staff

• A systematized hiring and onboarding process

• Tracking the metrics that matter

• Crafting a holistic digital marketing strategy

• Building a business community

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/332

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

The greatest gift in coaching is witnessing the “Aha!” moments that happen to my students. 

My guest on this episode of Spa Marketing Made Easy experienced a lightbulb moment on a recent coaching call when I gave her the title of serial entrepreneur.

Charlie Carter, CEO of Body Soul Spa in Jacksonville, FL, is multi-passionate and possesses a wide variety of talents and interests, and she has the itch of entrepreneurship. 

If you can relate to Charlie’s feelings of always wanting to take on the next big challenge and truly loving the build, the title of serial entrepreneur may be the answer you’ve been seeking. 

Listen in to hear how this defining moment gave Charlie so much clarity and validation for how she was feeling. 

Tune into this episode as we discuss: 

• How Charlie became an entrepreneur and her journey navigating the spa industry

• The “Aha!” moment that defined her as a serial entrepreneur

• What happens when she gets the itch of serial entrepreneurship

• The decision making process she follows when presented with a new entrepreneurial opportunity

• Charlie’s advice for aspiring entrepreneurs

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/356

Keep the conversation going inside the Spa Marketing Mad

Now that we’re approaching Quarter 4 and looking to the year ahead, you might be planning your yearly promotions and other revenue-generating activities, and I’ve got a question for you – do you have ecommerce on your plan? 

If not, you should! Yes, ecommerce had a big boom back in 2020 (maybe you hopped on that train, but now you’ve been hanging out in the station once your spa got back up and running), but whether you ever ventured in to ecommerce or not, it has a massive potential for being your biggest revenue generator and profit maximizer in 2024. 

Tune in as I discuss how to think about the opportunities ecommerce presents as a Spa CEO and the first steps in getting started, or ramping your online shop back up.

In this episode, I cover: 

• Why spas and aesthetic experts have a huge advantage in the ecommerce arena and how to leverage it

• The breakdown of numbers you need to bring in $100K through your ecommerce revenue stream 

• The tools and softwares you want to have working for you so that ecommerce works as your spa’s 24/7 profit machine 

• The major marketing keys you need to unlock consistent sales 

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/348

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Retail sales are a big chunk of your spa’s revenue, and while you may feel like you’re maximizing your sales opportunities in the spa, the truth is, if you don’t have an online storefront for your retail, you’re leaving a lot of money on the table. 

Back on the podcast to talk all things spa e-commerce and retail sales utilizing the power of the Shopify platform is Ryan Files. 

Beyond being our most frequent guest here on the Spa Marketing Made Easy podcast, Ryan is the Vice President of Sales with High Level Marketing and a marketing expert who has worked with hundreds of individual practices on their marketing and SEO efforts, from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

Tune in as we discuss what you need to consider and plan for if you opt to expand your spa’s retail into the online marketplace and how to set yourself up for success. 

In this episode, we discuss: 

• The first steps to getting started with building a Shopify storefront 

• Leveraging your know, like, and trust factor to build the e-commerce side of your business 

• How to integrate a Shopify storefront with your existing spa website 

• Key considerations and pieces to prep before building and launching your e-commerce store 

• Ryan and Daniela’s top tips for making your e-commerce revenue stream worth the work

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/395

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