Sound in Marketing (Dreamr Productions)

We dig deep into cross-cultural exploitation and global pride. Thank you again to my guest Sgt. Major Denver Dill from Westpoint Academy for some powerful examples of how music unites us in good times and in bad.

To listen/watch the examples listed in this episode, here are some links:

Andriy Khlyvnyuk, lead singer of the Ukrainian band Boombox ended his World Tour early to fight for his country. When the streets were bare in Kiev, he took to Instagram and recorded himself singing the Ukrainian folk song The Red Viburnum in the Meadow in the empty streets of Kiev. 

This was the result.

https://www.instagram.com/p/Cae5TydPAxh/

https://www.youtube.com/watch?v=lu8m5FA2nL8

https://www.youtube.com/watch?v=saEpkcVi1d4

Here’s the article explaining how Pink Floyd got involved: https://www.rollingstone.com/music/music-news/pink-floyd-hey-hey-rise-up-1334338/

The amazing little girl singing Let it Go in a Ukrainian bunker: https://www.youtube.com/watch?v=9VpDjKSSJQ8

Here’s the link for the theremin story:

UN Reveals Theremin Bug

What happens when you mix sound and national identity? I learned some fascinating info when I spoke with Sgt. Major Denver Dill from Westpoint Academy about music and military.

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

In episode 84 of the Sound In Marketing podcast, I spoke with Adam Emfield of Cerence about holistic and seamless experiences, consistency, and the risks of outsourcing your brand voice.

To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. 

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.

Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.

The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

What does sadness sound like? Could limiting our sad music intake save us from depression?

This episode was a re-boot from an article with the same name that I wrote back in 2021.

Thanks to Artlist’s library of killer musicians for Beach Day by Max Hixon (my summertime example) and Catnip Addict by Bunker Buster (my lowkey summertime example). I also snuck my own tracks in there. Anthem as my happy music example and Heartbreak as my devastatingly depressing example. Oh and those chords progressing from sad to happy, that was me too.

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

Today I continued my conversation with Roger Kibbe, Senior Developer and Evangelist for Viv Labs, the platform behind Samsung’s Bixby 2. We talked about our growth as humans in learning how to talk to and converse with devices, the benefits voice technology has in assisting those with disabilities, contextual awareness, its ubiquitous possibilities, and the diversity and inclusion opportunities that voice holds for us all.

Prior to Viv Labs, Roger founded both a voice product startup and a voice consulting firm. Prior to that, Roger spent many years leading Omnichannel technology strategy for Gap Inc and he has many years of technology consulting experience. Roger has a degree from UC Berkeley - Go Bears!

For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Sound In Marketing is now a course!  I’m launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction.  This is the first of a series of courses that will focus on “The Fundamentals of Sound In Marketing”.

To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials.

For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, and Pandora.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Today’s episode is a deep dive into how the brain responds to podcasts and advertising on podcasts with Arafel Buzan and Mike Schulte of the NeuroLab at Mindshare.  One specific study we hone in on is a study they did with Wondry which you can read the write-up here. https://podcastbusinessjournal.com/wondery-podcast-ads-better-at-penetrating-the-mind/ 

Topics we discussed were, how should brands be thinking about sound, the power of the podcast experience allowing messaging to be “self-visualized”, how the perception becomes novel when visual is extracted and how novelty produces dopamine, and echoic and iconic memory.

For more information on Mindshare, check out their site at https://www.mindshareworld.com/ 

My new course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com.  I’m super happy to share with you all the years of research and knowledge that went into creating this course.  I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company.  So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing.  

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

What’s the difference between a jingle and a sonic logo? Is one better than the other? We’ll dig into that in this episode of the Sound In Marketing Podcast.

This episode was a reboot of an article I wrote back in 2019.

Thank you to Audio Hero for all those fun filler sound effects. To Meow Mix, Kit Kat, Volkswagen, Tostitos, and Pringles for some excellent examples, and to Lucas/McFaul agency, Michael Levine, Trio, Made Music, and Massive Music for actually creating these iconic songs and sounds. Throughout this episode, I’ve also sprinkled some of my own examples in there. If you can spot them let me know. 

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

In Episode 96 of the Sound In Marketing podcast, I talked with Sam Crowther of A Million Ads. We discussed the actual definition, utility, and the three drivers for human attention (personal relevance, contextual relevance, and threat). 

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham.

It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

Today’s episode we concluded our discussion on sound in cinema with Steve Williams, former VP of Sound at Universal.  We discussed sound leveling, dynamic range, harmonious design, and how we can learn from movies and TV how to better market our products through careful and forefront attention to sound production. 

Steve also suggested a documentary that I wanted to link here.  Making Waves; The Art of Cinematic Sound.

I am also very excited to announce that I will be launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction.  To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials.

For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, and Pandora.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In today’s Sound In Marketing episode, I concluded my conversation with Ilarna Nche of Matchbox.io.  We discussed the trends in the creative of voice first apps, how voice is not a replacement to marketing but an enhancement, best practice of building an app, and how content is key.

Ilarna is an Alexa Champion, Samsung Bixby Premier Partner and senior software engineer at matchbox.io. She began her voice journey creating voice applications on Alexa, winning competitions and hackathons for her applications such as Music Bop Adventures. To connect with Ilarna, you can find her on twitter @Ilarna_preach.

You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. 

Today on the Sound In Marketing podcast, I concluded my talk with Amazon Alexa’s Chief Evangelist Dave Isbitski.  We covered a lot of ground exploring lots of different nuances of smart speaker capabilities both for personal and business use.  Believe me when I say we are nowhere near discovering all there is to know about voice but with Dave’s knowledge, this episode and the last should get you a little closer to understanding what Amazon Alexa can do. 

You already know your customer and you probably already have the data at hand.  The difference and true power of voice marketing is that you’ve probably never had a customer who’s talking to you in the moment.

For more tech talk, be sure to check out Dave’ podcast Alexa Dev Chat.  You can also find him on Twitter @thedavedev as well as any of the Voice First conferences and summits that are going on all over the place right now.

You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher, and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In this episode, we conclude our conversation with Shyamala Prayaga from Ford, Product Owner of its Autonomous Digital Assistant. We discussed her knowledge and observations with voice in automotive, her new Digital Assistant Academy, and her predictions for the next 5 years within the voice industry.

Shyamala has more than 18 years of experience designing for mobile, web, desktop, and Smart TV interfaces. Six of these have been spent designing voice interfaces for Connected Home Experience, Automotive, and Wearables. She is an active Ambassador for the Open Voice Network, bringing the value of standards to the multi-platform, multi-device, multi-use world of voice assistance.

Here’s how you can learn more about Shyamala’s Digital Assistant Academy You can also find her on Linkedin and Twitter.

I am very excited to announce that I will be launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today, and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction.  To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials.

For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, and Pandora.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In Episode 80 of the Sound In Marketing podcast, I speak with Damian Scragg of Veritonic. We talked about human subjectivity to musical choice is relevant but so is your target audience and the data. 

To check out my interview with Scott Simonelli, CEO of Veritonic, check out Episode 15 and 16

To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. 

If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further.

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.

Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.

The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Can you change the molecular structure of a Cheez-It through music and does it actually change the flavor?

Here are some great reference links in regards to Steve Keller and I's Aged By Audio conversation:

https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged-by-audio

https://www.sxmmedia.com/insights/why-emotionally-driven-audio-works

https://shop.cheezit.com/

https://blog.siriusxm.com/cheez-it-aged-by-audio/

https://www.linkedin.com/pulse/cheez-it-x-pandora-aged-audio-inside-alchemy-steve-keller/

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

Today’s episode is the conclusion to my conversation with Valentin Fleur, Sixième Son's Head of Strategy and Managing Director of Canada.  In 2020 alone, Sound in marketing is hugely important.  People are not relating to brands in the same way as they did even one year ago.  They are looking for transparency and honesty from brands.  A more conversational-driven marketing approach is necessary for the post-pandemic consumer.

A great resource for the tail end of our discussion was the 20 Thousand Hertz episode on Netflix’s “Ta Dum” which I highly recommend checking out.  

You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, and Pandora, and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

We naturally listen to sound in 3D. Why not harness that element within ads?

This episode was a reboot from a previous article I wrote in 2022; How Does 3D Audio Better Communicate and Engage With A Brand Audience.

Special thanks to Tanvi Phadke and the team at Studio Resonate for your hard work in developing better and better 3D audio ad experiences. For more info on creating 3D in your audio ads, you can find them here.

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

In a world of seamless experiences and omnichannel engagements, there’s a lot more to navigate than there was even 20 years ago.

Thank you to my guest Joe Laszlo, Head of Content US for Shoptalk, and to the entire team at Shoptalk for allowing me to join the conversation. Thank you also to Artlist for your lovely selection of background music that was used throughout this episode.

Shoptalk 2024 is a global conference that focuses on the retail industry and how they are navigating the world of marketing and advertising.

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

In today’s episode of the Sound In Marketing podcast, we talked with Alexander Wodrich of Why Do Birds about audio branding, the origin of their name Why Do Birds, and one of two examples of their work with companies.  The time and thought that goes into their creation is absolutely wonderful.

Join us next week when we conclude our interview with Alex Wodrich.  We’ll have another example of their work on the Hyundai Pavilion sound design for the 2018 WInter Olympics in South Korea.

If you liked this episode of the Sound In Marketing podcast and want more, you can follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

To get ahold of Alex at Why Do Birds, you can find him at https://www.whydobirds.de/en/

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Today’s episode I spoke with Valentin Fleur of Sixième Son about sonic territory and DNA for a company or brand.  Audio touchpoints are not only increasing but they are becoming smaller and smaller pockets of expression.  If you have sonic territory understanding and a sonic DNA in place, you can then start building your “sonic device intimacy”.  

You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, and Pandora, and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. 

Sound in the shopping experience helps create trust between company and customer. It’s about building long-term ROI with customers who will return again and again. Sound matters.

Thank you to my guests Matt Houghton: Director of Digital and Integrated Marketing at Interac Corp. and Val Fleur: Head of Strategy and Managing Director of Sixième Son Canada for their great insights on the world of sound in the shopping experience.

Check out Sixième Son's write-up on the project here. 

Special thanks also to Artlist for the SFX and music by Ziv Moran Hawkins and the Jerusalem Symphony Orchestra of Artlist. To see my research sources, follow the links: https://www.academia.edu/57369350/Using_Background_Music_to_Affect_the_Behavior_of_Supermarket_Shoppers  

https://www.acousticbulletin.com/noise-in-shopping-centres 

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

In today’s Sound In Marketing episode, we talked about audio ethics as well as the idea of an open-source society of voice-first technology, limitations between platform accessibility, and a huge opportunity for more access to your content simply by having an intention for accessibility at the beginning.  The voice community has a very unique opportunity, as a fairly new community, to really explore the inclusion of all.  We could also avoid some or all of the mistakes that older communities have made thus far where cultural and societal voices have been omitted.   You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends.  For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com.  Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Sound is how we communicate, relate, and feel. It is one-fifth of what makes us human. Why wouldn’t we incorporate sound more strategically into our brand marketing? 

Check out the original article here.

Thank you to Pixabay and Artlist for some great SFX fillers. I also created and slipped in a few of my own. Please note, there are no Stan’s Fans or The Pillow Factory. I made them up for demonstrational purposes.

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

Season Two of The Sound In Marketing Podcast premiers Tuesday April 7th.  In the meantime, here’s a recap of what we’ve learned and who we’ve heard from thus far.  Please send any and all topic ideas to jeanna@dreamrproductions.com as this podcast exists to more fully explore what YOU are interested in learning in the sound marketing space.  My personal education is just a nice perk.  

Remember, we all make sounds.  Let’s make them on purpose.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Even in the background, music can be used in subtle ways to invoke different stories. When National Public Media (NPM) is designing NPR ads, music is just one of the characters in their story. You're not being sold to- you're being told a story.  For more on what NPM is doing check out www.nationalpublicmedia.org for more information.

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham 

https://www.facebook.com/DreamrProductions/ 

Today’s episode concludes my interview with Vijay Iyer of Amp Sound Branding.  Vijay and I discussed the importance of putting real thought into what your brand sounds like.  All music and sound should be looked at not as does your brand fit to that sound, but does that sound fit to your brand. 

Sound creates a universal identity that breaks down barriers and interprets our human culture and societies as a whole.  Culture affects technology that affects industries that affects world economies.  It’s all important, it all matters, and it all must be considered.  

For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher.

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

We all make sounds.  Let’s make them on purpose.  Let’s make this world of sound more intriguing, more unique, and more and more on brand.

What Is Synthetic Voice (Part One) with Rupal Patel of VocalID. We talked about how synthetic voice can help those with disabilities and give a voice identity, utility vs. humanity, and ​​concatenate speech synthesis vs. machine learning models. 

To learn more about Rupal and her company, follow her on Linkedin and Twitter. 

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Today I spoke with Roger Sho Gehrmann of Pandora.  We talked about his functions at Pandora and how Pandora grew from a production advertising house to a creative agency in Studio Resonate.  

Advertising was born on radio and somehow along the way, we lost that skill.  However with the new voice technology out there, it is vastly important for us to learn how to utilize sound in our marketing once more.  Screenless technology is here.  What will you sound like?

You can follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

We all make sounds.  Let’s make them on purpose.  Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Today’s episode is about sonic branding.  I’m joined by Audrey Arbeeny, the brain behind Audiobrain.  We talked about definitions of sonic branding, intentional sound, what’s important and not important in your sound, and who’s buying.

Audrey is an Emmy-award-winning sonic brander.  She is also the CEO and Executive Producer of Audiobrain, a global leader in sonic branding.  Audiobrain has worked with companies and on projects such as Microsoft’s Xbox 360, Google, Holland America Line, IBM, KIA Motors Corp, Bayer Healthcare, Logitech, Microsoft, Toshiba, and many more.

If you want to get a hold of Audrey you can find her on Linkedin and Twitter as well as her official website Audiobrain.com. 

If you’re enjoying these conversations on sound in marketing then I know you’ll love this.  I have a course on Sound’s Power and Influence in Marketing that you can enroll in at www.soundinmarketing.com.  Years of research have gone into this course and I’m confident that you’ll learn a lot.  My goal is that you’ll be able to take this information and begin applying it to your brand or company.  And if you need further help, I also consult!

So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing.  

You can find the Sound In Marketing Podcast on all the major podcast channels here so don’t forget to share it with your friends, follow, and rate it.  More people should know about this stuff.  I know you know that now. 

For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Sunday March 8th is International Women's Day. In tribute, here's a sneak peek at my upcoming episode with Dr. Joan Palmiter Bajorek, founder of Women In Voice.

Season Two of the Sound In Marketing Podcast coming soon.

For more on the amazing things that Women In Voice is doing, check them out here.

What Is Social Audio (Part Two) with Ahmed Bouzid of Witlingo. We talked about how audio has taken charge in social media, the functionality and efficiency of sound in general, and the advantages and options of a voice conversation in a post-COVID society, new Witlingo announcements, and Lingofest 2021.

To learn more about sound in marketing, check out some great resources, take some courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating the sound space through research and/or a consultancy, or you’re looking to create sonic branding, go to www.dreamrproductions.com and let’s chat.

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.

Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.

The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In episode 94 of the Sound In Marketing Podcast, I talked with Alejandro Salgado of Atrianna, a tech company for market insights generation and predictions. We talked about the definition of sensory perception, reality being a holistic feeling, our human simplification through categorization, and how you can actually retrain the senses to perceive correctly after an injury. 

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Today on the Sound In Marketing podcast, I spoke with Joe Pompei of Holosonics about directional sound.  With only $2000 seed capital, Holosonics was created to commercialize directional sound technology.  Holosonics is now the world leader in providing highly directional sound products, with thousands of installations worldwide.

Joe gives us some great examples of its real-life usages such as in museums, libraries, and even in outdoor billboard advertising.

Don’t forget to follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher, and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

What Is Social Audio (Part One) with Ahmed Bouzid of Witlingo. We talked about what we see social audio as now and where we see it going, the difference between audio only as opposed to multi-modal, the future of audio, and using our imaginations while keeping the importance of a familiarity factor in mind. 

To learn more about sound in marketing, check out some great resources, take some courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating the sound space through research and/or a consultancy, or you’re looking to create sonic branding, go to www.dreamrproductions.com and let’s chat.

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.

Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.

The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

The world of marketing is changing.  All that COVID-19 did was to speed that change up.  Now is the time to re-imagine our creative. Now is the time to explore our delivery.  Now is the time to adapt, relate, and reconnect with our audience. Now is the time to get on board with voice and sound in marketing.

If you liked this episode of the Sound In Marketing podcast and want more, you can follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In Episode 91 of the Sound In Marketing podcast, I talked with Daniel Jackson of Sonicbrand. We talked about the importance of intentionality in your sound strategy, perception of quality based on industry, music’s purpose being to provide emotional context, how sonic branding is incredibly subjective, and the trick is in the execution.  

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

We only have 24 hours in the day but with the ability to listen to our content rather than look at it, somehow we are granted new time within our day.

In Episode 98 of the Sound In Marketing Podcast, Ron Jaworski of Trinity Audio and I talk about it. Some of the topics we discussed:

• How do we use a cross-modal strategy to retain information best within audio?
• How does podcast advertising work with conversational AI?
• What are some new outlets for audio experience advertising ?

As referenced in the episode, here’s the example Ron mentioned about his latest campaign showing how to create native advertising. https://www.trinityaudio.ai/trinity-demo

--- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b .

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com 

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 .

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham 

https://www.facebook.com/DreamrProductions/ 

What does a black T-shirt sound like? Or should it sound like anything at all? This episode brought up so many interesting questions with no right or wrong answers. 

This episode was a re-boot from an article with the same name that I wrote back in 2020.

Thanks to Charles Balderston and Jerremy Laesser for their great conversation and thought provoking insights. Thank you also to Free Clip sounds for the sprinkling of flavor here and there.

The experimental sound of a black t-shirt and other “sound effects” was pieced together by Dreamr Productions.

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

Today’s episode is about audio alchemy; low and high functioning sonic identity, tactical vs. strategy driven sound thought, and impacting the health and well being of human beings.  My guest today is Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora. Steve and I discuss how sonic identity needs to be understood through sound science to really know how to align it best with our brand.  There is a happy balance between sound science and sound art.  

For the full blog article, click here. Check back next week for part two of my interview with Steve Keller of Pandora.  You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Brand voice is no longer just about the copy. Case in point, The Orange Song by Home Depot and Rory Doggett. Lisa Destefano, former VP of Brand Marketing and Creative at Home Depot, and I conclude our discussion on “the sound of doing”.

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com 

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

In episode 81 of the Sound In Marketing podcast, I concluded my interview with Damian Scragg of Veritonic. We talked about how customized sound is a long game, how brands shift to sound investments, and the importance of analyzing your market now rather than later. 

To check out my interview with Scott Simonelli, CEO of Veritonic, check out Episode 15 and 16

To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. 

If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further.

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.

Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.

The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

COVID has brought emotion to the forefront. Now is not the time to sell but to relate, learn, and grow. How can we do that through sound in marketing?

This episode was a re-boot from an article with the same name that I wrote back in 2021.

Thanks to Pixabay Sound Effects, Old Radio World, and NPR for some great clips. The musical examples listed in order of appearance are; Fairy Tale, Untitled Sound Logo, Satisfying Ending Logo, Sun Salutation, Along Came a Spider, and Bonus Round. You can also find the musical examples on Songtradr. 

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

One of the biggest reasons that sonic branding isn’t used more frequently is that brands don’t understand what it is. In this episode, I try to simplify sonic branding with real-life examples put into context.

Interested in learning more? You heard a snippet of Sound In Marketing Learning's "Sound's Power and Influence in Marketing" course that's full of insight and ideas. I have both a video course and an Ebook version for whichever might work best. Thanks to Artlist’s library of sound effects and McDonald's, State Farm, and Nationwide for always having great sonic branding work to use for examples. 

This episode was a reboot and a rework from a previous article that I wrote back in 2022.

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

In today’s episode, we discuss sound in cinema with Steve Williams, former VP of Sound at Universal.  We discussed how sound raises the level of your end product, the differences in early sound tools as opposed to today, the relevance of home video, the COVID pivot, being mindful of the sound produced, and being sensitive to the ear.

Steve has over 30 years of experience in sound and is a multi-award winner in music, TV, and film.

I am also very excited to announce that I will be launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction.  To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials.

For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, and Pandora.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Today on the Sound In Marketing podcast, I talked with Amazon Alexa’s Chief Evangelist Dave Isbitski.  We covered a lot of ground in this episode and the next exploring lots of real-world usages for smart speakers in both personal and business use.  

We started as an auditory society.  Talk wasn’t cheap. Talk was incredibly valuable.  Let’s bring back that art of communication.

For more tech talk, be sure to check out Dave’ podcast Alexa Dev Chat.  You can also find him on Twitter @thedavedev as well as any of the Voice First conferences and summits that are going on all over the place right now.

You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In episode 82 of the Sound In Marketing podcast, I talked with Jenn Dudley of Dante32. We talked about how podcast ads and branded podcasts are “the ads you “actually” want to listen to.” We talked about the difference between a dedicated podcast and advertising on one, the difference between entertaining and selling, and how a podcast is a long-term brand equity investment.

To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. 

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.

Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.

The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Today’s episode of the Sound In Marketing Podcast was with Pete Erickson, founder of Modev, Voice Summit, and the Inside Voice Podcast.  We talked about how these companies came about as well as their missions, the evolution of a new market, how Apple played a major role in how this voice first world came about, how all industries are included in sound marketing and its possibilities, and community builders in sound marketing. 

In episode 35, we conclude our interview with Pete where we talk about this past January in Vegas at the Voice at CES event, other noteworthy events and resources, great ingenuity and exploration examples that have already occurred in this wide open landscape, and predictions for the future.

We all make sounds.  Let’s make them “on purpose”.

You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode follows an unusual tale about TikTok’s 2020 viral Ocean Spray video about a juice-drinking, long-board riding, tunes-groovin’ dude whose truck broke down. You can find the original article that the episode inspired here.

Thank you to Nathan Apocada for supplying such a great story and to Artlist for its lovely selection of background music that was used throughout this episode.

As promised, here are links to all things referenced:

Ocean Spray's Viral Video article- https://www.digitalshelfinstitute.org/blog/ocean-spray-viral-tiktok#

Fleetwood Mac tripled sales article- https://www.latimes.com/entertainment-arts/music/story/2020-10-01/tiktok-star-triples-sales-of-fleetwood-mac-dreams

TikTok parody 1- https://www.tiktok.com/@kjp/video/6879099764047236357

TikTok parody 2- https://www.tiktok.com/@adamraycomedy/video/6883339046320442629

TikTok parody 3- 

https://www.tiktok.com/@santabarbarasheriff/video/6881633911114386693 

Sacramento River Fun Fact- https://en.wikipedia.org/wiki/Sacramento_River#History 

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

Today’s episode, we talked about kids and how they are intuitively curious about this new voice technology and that we have a lot to learn from them.  Also, we spoke about how the Pandora data and analytics is the most inclusive amount of data in the world.  They are working hard to use that to position advertising appropriately and effectively.  Now is the time to explore that hugely valuable data in our marketing strategy.

You can follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

We all make sounds.  Let’s make them on purpose.  Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Humor is pretty popular with insurance commercials these days. But back in 2000, there was only the duck. This week, I spoke with Tom Amico and Eric David, the creators of the Aflac duck. For more on Tom and Eric’s work, check out TomAndEric911.com. 

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com 

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

In episode 85 of the Sound In Marketing podcast, I concluded my conversation with Adam Emfield of Cerence. We talked about new tech coming, privacy issues being addressed, multi-modality, and building trust within electric and self-driving vehicles.

To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. 

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.

Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.

The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Sound strategy is powerfully effective and easy to attain once you understand what it means to your brand specifically. Making sound on purpose matters. The Sound In Marketing podcast shares how. 

Thank you to Pixabay and Artlist for that extra SFX flavor. And thank you to Mudflow from Artlist for that stirring example of music I would not play in a mellow coffee shop. I also stuck in one of my own tracks for that “popular track” that you can’t focus on. Lastly, thank you to HAVAS and IPSOS for their studies on sound that help to make what I talk about legitimized. 

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

In today’s episode, we discuss this past January in Vegas at the Voice at CES event and how that went, other noteworthy events and resources, great ingenuity and exploration examples that have already occurred in this wide open landscape, and predictions for the future.

Tune in for episode 36 and 37 where we talk with Alex Woodrich of Why Do Birds, a sound agency based in Berlin.  It was really fun to take the temperature of Europe's approach and beyond.

Remember, the sound marketing industry is an inclusive and encouraging community.  We’re starting something from nothing really and everyone is super excited to lift each other up so we can all belong and succeed together.  So ask questions. No question is too dumb or too obvious. Trust me, I’ve asked some doozies.

We all make sounds.  Let’s make them “on purpose”.

For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher.

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In episode 83 of the Sound In Marketing podcast, I concluded my interview with Jenn Dudley of Dante32. We talked about building a brand asset through podcasts, focusing on the brand story, and amplifying future marketing strategies.

To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. 

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.

Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.

The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In this episode, I spoke with Shyamala Prayaga from Ford.  She is the Product Owner for Ford’s Autonomous Digital Assistant. Shyamala has more than 18 years of experience designing for mobile, web, desktop, and Smart TV interfaces. Six of these have been spent designing voice interfaces for Connected Home Experience, Automotive, and Wearables. 

She has done extensive research into usability, accessibility, speech recognition, multimodal voice user interfaces, and user interfaces for research and educational use cases that have been published internationally. Shyamala is an active Ambassador for the Open Voice Network, bringing the value of standards to the multi-platform, multi-device, multi-use world of voice assistance.

Here’s how you can learn more about Shyamala’s Digital Assistant Academy You can also find her on Linkedin and Twitter.

I am very excited to announce that I will be launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction.  To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials.

For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, and Pandora.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

We conclude our conversation with Audrey Arbeeny, Founder, CEO, and Executive Producer at Audiobrain, a sonic branding agency based in New York. We talk about how sonic branding is a foundation for brand equity, how brands and other clients are treating sonic branding in their branding strategy, the crucial issue of good sound vs. bad sound, and exciting things that are brewing in the sonic branding world today.

Audrey is an Emmy-award-winning sonic brander.  She is also the CEO and Executive Producer of Audiobrain, a global leader in sonic branding.  Audiobrain has worked with companies and on projects such as Microsoft’s Xbox 360, Google, Holland America Line, IBM, KIA Motors Corp, Bayer Healthcare, Logitech, Microsoft, Toshiba, and many more.

If you want to get a hold of Audrey you can find her on Linkedin and Twitter as well as her official website Audiobrain.com. 

If you’re enjoying these conversations on sound in marketing then I know you’ll love this.  I have a course on Sound’s Power and Influence in Marketing that you can enroll in at www.soundinmarketing.com. Years of research have gone into this course and I’m confident that you’ll learn a lot.  My goal is that you’ll be able to take this information and begin applying it to your brand or company.  And if you need further help, I also consult!

So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing.  

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.

Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.

The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

How did the insurance jingle survive the commercial jingle massacre?

Thank you to Twenty Thousand Hertz for allowing me to reboot their episode Insurance Jingles…Why? This episode was produced by me back in March 2023 and was their 3rd most downloaded episode of the year!

If you haven’t heard of 20k before, go subscribe immediately. You won’t be disappointed. Like Sound In Marketing, they focus on the wonder of sound in a very fun and accessible way with amazing skill and craft. Not sure what episodes to start with? My faves are, Tudum!, I’m Lovin’ It, and Soundalikes. You’re welcome.

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

In episode 86 of the Sound In Marketing Podcast, I talked about Nick Sawka of Voice Spark Live about voice gaming, what it is, creating a comfortable environment for the players, accessibility, creativity, and using time “effectively”. 

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.

Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.

The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Welcome to the Season 3 wrap up of the Sound In Marketing podcast. I’m your host Jeanna Isham, owner and founder of Dreamr Productions and Sound In Marketing Learning.  I create, consult, and educate brands and individuals on the power of sound in marketing.   

Clips from my Season 3 interviews are as follows: Jay Kapadia of GM (00:58), Roger Kibbe of Viv Labs (02:16), Shyamala Prayaga of Digital Assistant Academy (04:27), Steve Williams, former VP of Post Production Services at Universal (05:55), Arafel Buzan and Mike Schulte of Mindshare’s NeuroLab (07:34), Audrey Arbeeny of Audiobrain (08:33), Jon Stine of the Open Voice Network (09:07), and Miya Kanzaki and Brain Ostreicher of Pandora’s Studio Resonate (10:43).

Coming up in Season 4, we’ll be focusing on definitions because if you don’t fundamentally understand the industry, it’s harder to navigate it and harder to ultimately succeed. And that’s why every episode will start with What Is. 

Season 4 premieres Tuesday June 22nd with our first episode What Is Social Audio with Ahmed Bouzid of Witlingo.

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.

Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.

The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Today’s episode is about the Open Voice Network with Jon Stine. We discussed questions like how do you create efficiencies in voice with the users’ perspective in mind. Voice should be an efficiency tool to accelerate business results. “Can we make voice worthy of a user’s trust?”

Organizations like OVN are so absolutely necessary right now in this nascent stage of voice.  Check it out, support it, share it!  You can also find them and Jon on Linkedin.  

In other news, my course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com.  I’m super happy to share with you all the years of research and knowledge that went into creating this course.  I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company.  So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing.  

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.

Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.

The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Today’s episode is about Seinfeld and how Jonathan Wolff created that iconic sound that will forever live on in the memory of that show.  

Theme songs are a calling card to a show.  It’s the first thing that is presented before you even watch anything.  In TV and movies, great music and sound is absolutely imperative.  In this massively digitally driven world, where you may not necessarily be looking at a device but only hearing it, the same is true for a brand.  

You can follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

We all make sounds.  Let’s make them on purpose.  Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. 

In today’s episode of the Sound In Marketing Podcast, we conclude our interview with Alex Wodrich from Why Do Birds.  We talked about his experience building the sounds of the Hyundai Pavilion for the 2018 Winter Olympic Games in South Korea, implementation of that sound as well as previous sound work they’d done with the brand, and how it’s actually more important to implement sound in your marketing strategy if you’re a smaller brand rather than a bigger one.

Brands are like people.  They have a personality and a style.  Their sound should have that as well. We wouldn’t change our visual logo every other day, why should our sound be any different?

For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher.

To get ahold of Alex at Why Do Birds, you can find him at https://www.whydobirds.de/en/

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

What do a cat and Big Rock Candy Mountain have to do with Chevy trucks? Listen in as I spoke with Jane Hussar, Chevrolet Silverado Advertising Manager. Fun commercial examples are sprinkled within.

Walter in Winter: https://www.youtube.com/watch?v=a3ta5Q3ITUc 

Walter At the Lake: https://www.youtube.com/watch?v=VhFkPvfjs60 

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com 

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham 

https://www.facebook.com/DreamrProductions/ 

In Episode 88 of the Sound In Marketing Podcast, I talked to Simon Faure Field of Equal Strategy. We talked about making sure brands have an engagement perspective within new and existing company systems alongside the functionality perspective.

For more information on Simon and his company, go to Linkedin, Equal Strategy’s website or you can email him at simon.faure-field@equalstrategy.com.

Subscribe to the Sound In Marketing monthly newsletter for podcast updates and more sound in marketing news. 

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.

Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.

The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In today’s episode I talked with Miya Kanzaki and Brian Ostreicher from Studio Resonate about their recent sensorial project with Dove.  With this project, they were able to harness 4 of the 5 senses.  A hard feat to undertake indeed!  To read more about the project here- https://www.pandoraforbrands.com/article/welcome-to-paradise-immerse-in-a-tropical-getaway-for-shower-and-bathtime 

Studio Resonate is an audio-first creative consultancy at Pandora that helps advertisers bring their brands to life through audio. And the Dove Tropical Moods SoundEscape was created by a team of its members: Ali Charlesworth, Alberto Santiago Deida, Miya Kanzaki, Brian Ostreicher, Evelyn Overall, and Mya Passmore.

In other news, my course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com.  I’m super happy to share with you all the years of research and knowledge that went into creating this course.  I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company.  So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing.  

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.

Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.

The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Today we conclude our conversation with Miya Kanzaki and Brian Ostreicher from Studio Resonate.  They go into a little more detail about their sonic diversity initiative.  Important work being done at Pandora and I applaud them!  To join the initiative and/or learn more, go to https://www.standforsonicdiversity.com/ 

Studio Resonate is an audio-first creative consultancy at Pandora who helps advertisers bring their brands to life through audio. And the Dove Tropical Moods SoundEscape was created by a team of its members: Ali Charlesworth, Alberto Santiago Deida, Miya Kanzaki, Brian Ostreicher, Evelyn Overall, and Mya Passmore.

In other news, my course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com.  I’m super happy to share with you all the years of research and knowledge that went into creating this course.  I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company.  So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing.  

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.

Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.

The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Dreamr Productions created a fake company to demonstrate a real sound in marketing solution.

Thank you to my brilliant voice actors who brought this fake story to life. You can hire them for your next project through the links found below.

• Jodi Krangle, LCA’s brand voice, can be found at Voice Overs and Vocals. You should also check out her podcast Audio Branding. 
• David Cole, my amazing CMO Jerry Morgan, can be found at https://davidbcole.com/. This man's range is fantastic and his outlook on life is just the best. 
• Adam Lofbomm, or Gary, the overly positive guy in the Left Coast commercials, can be found at https://adamlofbomm.com/. 
• And finally thanks to Jason Gilbert, or Fred, my overly negative guy in the Left Coast commercials. Jason is heavily involved in voice conversational design & a great storyteller in his own right.

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

Ever notice how the NPR ads flow so seamlessly with the programming? It's on purpose and it's thanks to NPM. National Public Media works hard to make every ad relatable, intentional, and engaging.

We kick off season Five of the Sound In Marketing Podcast with an interview about corporate sponsorship advertising. My guests were Sara Barbour and Shannon Boerner of NPM.

For more on what NPM is doing check out www.nationalpublicmedia.org for more information.

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham 

https://www.facebook.com/DreamrProductions/ 

In today’s Sound In Marketing episode, I spoke with Andrew Bellavia of Knowles Corp. and Charles Balderstein of What Sounds Design.  We talked about cohesive audio experiences, accessibility options through hearables and hearing aids, audio augmented reality, audio ethics, gaming sound experience, and ambient pass-through.  

Consumers now expect premium sound experiences.  A low-end sound experience presented by your brand could potentially lose a customer.

For more on the Sound In Marketing podcast, you can follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. 

Today’s episode is about audio alchemy; audio archetypes, examples of companies and brands that are doing it right, and conversational AI and its potential.  My guest today is Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora.

Through fully understanding sound science and common attributes of language and communication, it is possible to communicate your brand intent and story in a clearer, more sincere, and more direct way than ever before.

Don’t miss part one of my interview with Steve Keller of Pandora released last week (ep. 29).  You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

What happens when you mix sound and national identity? I learned some fascinating info when I spoke with Sgt. Major Denver Dill from Westpoint Academy about music and military.

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

Season Two is a wrap.  This episode is a list of highlights I put together looking back at all the massive amount of knowledge I learned from all my spectacular guests.  Season Three is premiering Tuesday December 8th with my very special guest Jay Kapadia of General Motors.  You won’t want to miss it!

Sound In Marketing is now a course!  I’m launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction.  This is the first of a series of courses that will focus on “The Fundamentals of Sound In Marketing”.

To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials.

In order of reference in this episode:

01:23--Episode 36 and 37 I spoke with Alex Woodrich of Why Do Birds about their Hyundai Pavilion project for the 2018 Winter Olympics in South Korea.

02:56--Episode 38 and 39 I spoke with Jonathan Wolff who created the iconic Seinfeld theme.

04:37--Episode 40 and 41 was a great conversation with Vijay Iyer of AMP Sound Branding about the important question: does your music fit your brand or does your brand fit your music?

06:36--Episode 42 and 43 was with Roger Sho Gehrmann of Pandora Studio Resonate.  We discussed the importance of streaming advertising and how it is a separate medium from TV and should be treated accordingly.

09:04--Episode 48 and 49 was with Noelle Silver from HackerU.  We discussed that the AI we create can only be as knowledgeable and diverse as its teacher.  Diversity in the workforce is not only essential, it's beneficial to our company.

10:56--Episode 50 and 51 was a deep dive into Amazon Alexa with former Chief Evangelist Dave Isbitski where he talked about….all the things.

13:48--Episode 52 and 53 were exploring directional sound with Joe Pompei of Holosonics.  Through his technology, public advertising could be revolutionized.

16:12--Episode 56 and 57 was a walk through of some great work that sound agency Sixième Son has put together over the years with some great insight on the future of sonic branding.

For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share.  You can find us on iTunes, Spotify, Google Play, iHeart Radio, and Pandora.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

What if Vegas used sound to invite rather than disorient? Would a sound strategy even make a difference?

You can find my original article here. To listen to some musical inspiration referenced within the episode, check out my Spotify playlist. 

Thank you to Artlist for your wide variety of SFX and lovely background music. Thank you also to Vegas for being the noisy inspiration for this rabbit hole of a thought. 

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com 

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham 

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

In episode 87 of the Sound In Marketing Podcast, I concluded my talk with Nick Sawka of Voice Spark Live about voice gaming. We talked about how to incorporate voice gaming into existing IP’s, how your customers already interact with VoiceFirst, and invest internally on developing a strategy.

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.

Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.

The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Tom and Eric only had “ears” for Gilbert Gottfried when they were choosing a spokesvoice for Aflac. Honestly, who could quack the name better? This week, I concluded my talk with Tom Amico and Eric David, the creators of the Aflac duck. For more on Tom and Eric’s work, check out TomAndEric911.com. 

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com 

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

Saving the planet is a good thing, but sometimes bag design blunders can cost you greatly. SunChips made a completely compostable chip bag. But it was loud...too loud.

You can find the original article the episode inspired here.

Thank you to Artlist for your wide variety of SFX and lovely background music. Thank you also to Sun Chips who made this sound study so interesting.

As promised, here are some links referenced in the episode.

• One pilot states it’s louder than his cockpit.
• The bag was just too darn loud.
• Scientific warning of noise being dangerous.
• Dip in revenue of 11%.
• The fix.

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

Bringing in a cat to act like a dog was the new “hmm” that Chevy Silverado needed. Jane Hussar, Chevrolet Silverado Advertising Manager and I discussed how it all came about.

Walter in Winter: https://www.youtube.com/watch?v=a3ta5Q3ITUc 

Walter At the Lake: https://www.youtube.com/watch?v=VhFkPvfjs60 

---

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com 

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham 

https://www.facebook.com/DreamrProductions/ 

Today’s episode, we continue talking Seinfeld with Jonathan Wolff, creator of the Seinfeld score and theme song.  We explore how it helped get him out of “the pile” and create a unique name for himself which led to other iconic shows like Will and Grace.

Theme songs are a calling card to a show.  It’s the first thing that is presented before you even watch anything.  In TV and movies, great music and sound is absolutely imperative.  In this massively digitally driven world, where you may not necessarily be looking at a device but only hearing it, the same is true for a brand.  

You can follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

We all make sounds.  Let’s make them on purpose.  Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

In Episode 89 of the Sound In Marketing Podcast, I concluded my conversation with Simon Faure Field of Equal Strategy. We talked about customer service and tapping into a sensorial perspective to create a real connection.

For more information on Simon and his company, go to Linkedin, Equal Strategy’s website or you can email him at simon.faure-field@equalstrategy.com.

Subscribe to the Sound In Marketing monthly newsletter for podcast updates and more sound in marketing news. 

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.

Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.

The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

There are many steps in the consumer's brand journey but none more important than the last one; purchase. Let's discuss how payment sounds could be retail's weakest link.

This episode was a reboot from a previous article I wrote in 2022; POS Sounds Proven to Be a Brands' Weakest Link.

Thank you to Sentient Decision Science for their Pay Sounds study and the inspiration for this episode. Thank you also to Made Music for the sonic logo and functional sounds that they contributed to the study.

The SFX were collected from Pixabay Sound Effects and the musical selects (other than the theme song) were from some amazing musicians on Artlist.io.

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

Today’s Sound In Marketing episode concludes our talk about directional sound with Holosonics’ Joe Pompei.  A lot of exciting examples of what is happening in the world of directional sound as well as a lot of future thoughts.

You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. 

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In Episode 97 of the Sound In Marketing Podcast, I conclude my chat with Sam Crowther of A Million Ads. We discussed relevancy and connection in ads, synthetic voice, and the creativity of dynamic ads in real time.

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham.

It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

What Is Voice Design (Part Two) with Shyamala Prayaga of the Digital Assistant Academy. We talked about the definition of conversational design, dialects, and pronunciations, and how designing voice “takes a village”. 

To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further.

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook. Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

What Is Voice Design (Part One) with Shyamala Prayaga of the Digital Assistant Academy. We talked about creating natural conversation, how a good interface isn’t noticed, connection and experience, and too many options in voice assistance must be carefully assessed.

To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further.

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook. Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In today’s episode Keri Roberts and I talk about sonic branding, how to better understand it, and how to “get started” creating your brand sound.  We also talked directly to the voice community about being mindful of accessibility as well as simplifying our marketing to the nonvoice community.

Keri has been a very influential voice in the voice industry as the former host of the Inside Voice podcast.  She also has a wonderful podcast of her own called Ordinary People Doing Extraordinary Things that I highly recommend. 

You can follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, and Pandora, and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

What Is Synthetic Voice (Part Two) with Rupal Patel of VocalID. We talked about how the human element in machine learning is absolutely necessary, hesitant adopters, the broader voice ability, and the accessibility to brands of all sizes. 

To learn more about Rupal and her company, follow her on Linkedin and Twitter.

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In today’s Sound In Marketing episode, I spoke with Ilarna Nche of Matchbox.io.  We spoke about pioneering voice experience technology, her experience working as a developer for Matchbox.io, the importance of brands incorporating voice applications into their marketing strategy and budgets, and the inevitable future of smart speakers and voice assistants.

Ilarna is an Alexa Champion, Samsung Bixby Premier Partner and senior software engineer at matchbox.io. She began her voice journey creating voice applications on Alexa, winning competitions and hackathons for her applications such as Music Bop Adventures. To connect with Ilarna, you can find her on twitter @Ilarna_preach.

You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. 

This episode picks up in part two of my conversation with Jon Stine of the Open Voice Network.  We talked about developing neutral guidelines and structures and ethics need to be put in place for the voice-first industry at large.  This will help companies and consumers find voice more “user friendly”.  It will increase usage and traffic which is good for the industry as a whole.

Organizations like OVN are so absolutely necessary right now in this nascent stage of voice.  Check it out, support it, share it!  You can also find them and Jon on Linkedin.  

My new course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com.  I’m super happy to share with you all the years of research and knowledge that went into creating this course.  I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company.  So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing.  

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.

Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.

The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Did you know The Home Depot has a song that hey’ve been using since 2013? Lisa Destefano, former VP of Brand Marketing and Creative at Home Depot, and I talk about sensory marketing and how the song came about.

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com 

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

How can audio content help to make our lives easier? We only have 24 hours in the day. But with audio our to-do's can be multi-tasked. We are granted the gift of new time within our day. In Episode 99 of the Sound In Marketing Podcast, Ron Jaworski of Trinity Audio about:

• Customizing ad spend to appropriate content.
• Keeping the engagement going within audio content,
• Innovation and where we were just 15 years ago.

As referenced in the episode, here’s the example Ron mentioned about his latest campaign showing how to create native advertising. https://www.trinityaudio.ai/trinity-demo

--- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b .

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com 

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 .

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham 

https://www.facebook.com/DreamrProductions/ 

Season Seven of the Sound In Marketing podcast is a wrap. Season Eight won’t be far behind. Check out some of season seven’s highlights and catch a sneak peek of what’s to come. 

Episodes referenced in order:

Left Coast Airlines 

Insurance Jingles...Why? 

What Is Sonic Branding With Examples 

The World's Loudest Chips Bag 

Vegas Needs a Sound Strategy 

From strategic soundscapes and product design to the impact of viral content, last season was packed full of fun examples and thought musings in the world of sound strategy. I repurposed many of my articles into episodes, created an entirely fictitious company to prove a point, and documented a few personal sound experiences.

SEASON EIGHT COMING SOON!

Want your very own Make Sound On Purpose mug, t-shirt, or sweatshirt? You can order one here!

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com  

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/  

https://twitter.com/Jeanna_Isham   

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions

Sonic branding traditionally has been seen as a “big business thing”. But what about the little guy? Small business has just as much right to it as them and I’ll explain to you how in this episode of the Sound In Marketing podcast.

This episode was a reboot from a previous article I wrote in 2023; Sonic Branding for the Small Business.

Thank you to Netflix, Mastercard, Visa, Intel and McDonalds for some great sonic logo examples. Thanks also to the Shane Company and Purple mattress for some fun sensorial commercial examples. And a very special thank you to Israel Kamakawiwo'ole for his absolutely perfect rendition of Somewhere Over the Rainbow. 

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

https://www.youtube.com/@Dreamrproductions 

Episode Premiere Tuesday, Jan 23, 2024

Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities. 

Disclaimer: This episode is about a fake company but describes a real sound in marketing example with a grand slam result.

To follow me, you can come find me on Linkedin, Medium, Twitter, and Facebook.

Lastly, https://pod.link/1467112373 here are all the places you can find the Sound In Marketing Podcast. Spread the word and tell your friends.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

I’m excited to announce the first of a series of online courses on the Fundamentals of Sound In Marketing. The first of which, Sound’s Power and Influence in Marketing is now available for pre-order at soundinmarketing.com/shop. 

In this first course, we'll explore sound and its origin story, advertising and what it was yesterday as well as today, sound's role in decision-making and buying power, and how your brain reacts and responds to sound.

Each lesson is broken up into videos, resources, and links, and will conclude with “homework” for each section. If the homework sends your brain in a different direction of exploring your brand sound, good!  My hope and goal is that the lessons will help inspire you to think independently of the lesson structure and transition into real-life application and innovation.  

After taking this course, students will have a fundamental grasp of sound in marketing as well as an awareness of the new sound marketing tools and platforms available. Students will understand that sound in marketing is an accessible and attainable tool for brands both big and small and that the future of brand success and relevance lies in experimentation, exploration, and diversification.

The follow-up course, Exploring and Defining a Sonic Identity is anticipated for launch sometime in April.  

Next week, we’ll be hearing from Shyamala Prayaga where she’ll be speaking on the autonomous voice of Ford and her former course through the Digital Assistant Academy.  A must listen for sure.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Today’s episode is part two of our conversation with Dr. Joan Palmiter Bajorek of Women In Voice.  In this episode, we talked about how we should recognize and support voices that needed “amplification”, allyship and what that means, voice conferences (the good and the bad), hardware and software companies realizing the importance of the voice experience, representation of different people and cultures in the data, the interactivity of words, and the opportunity to be on the build side of rapidly changing human computer interaction.

Joan also mentioned 2 articles that she wrote.  One was her CES takeaways and the other was an article she wrote for the Harvard Business Journal.  Both great reads so don’t forget to check them out. 

To get in touch with Joan, you can email her at joanpba@gmail.com or you can find her as well as all the wonderful Women In Voice information at www.womeninvoice.wordpress.com 

You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

And remember, we all make sounds.  Let’s make them on purpose.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

In episode 90 of the Sound In Marketing podcast, I talked with Daniel Jackson of Sonicbrand about the power of sonic branding being in its ability to be distinct, memorable, flexible and honest elements of brand identity and experience. However, this doesn’t happen without a sound strategy and proper management of the assets created.

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

You made it to episode 100!!

I wanted to write this one in the form of a “What I did on my summer vacation” paper so here goes.

In this 100th episode, I traced the path that led the Sound In Marketing podcast to what it is today- a collection of thoughts, interviews, and musings on sensory marketing, sonic branding, immersive customer experiences, social audio, and AI to name a few. 

Thank you to all of you who have supported the podcast so far. I truly appreciate that you enjoy listening and love your feedback and suggestions. There's still so much more to find and discover and teach.

So stay with me because there are plenty more episodes to come.

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com 

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham 

https://www.facebook.com/DreamrProductions/ 

The Sound In Marketing podcast kicks off Season Two, speaking with Women In Voice founder Dr. Joan Palmiter Bajorek.  We discussed her company as well as the state of women in the voice industry in general. This diversity that we spoke of is not reserved only for women; it’s for anyone who may not have been given (or given themselves) the opportunity to...speak up.

We all have a voice and a piece of the global story that needs to be told.  Let’s tell it proudly and lift up others who need help doing the same.

Let’s celebrate, amplify, and empower one another.

To get in touch with Joan, you can email her at joanpba@gmail.com or you can find her as well as all the wonderful Women In Voice information at www.womeninvoice.wordpress.com 

You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

And remember, we all make sounds.  Let’s make them on purpose.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. 

Today’s episode we conclude our interview with Arafel Buzan and Mike Schulte of the NeuroLab at Mindshare.  We discussed the difference between memory and emotional intensity affecting the positioning of radio ads, changing the messaging based on the audio environment, the speed at which different emotions affect us, and building trust in a brand's messaging with vocal intention. 

For more information on Mindshare, check out their site at https://www.mindshareworld.com/ 

My new course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com.  I’m super happy to share with you all the years of research and knowledge that went into creating this course.  I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company.  So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing.  

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Sensory experiences are not limited to one sense or one moment. Lots of factors are at play and that's what Alejandro and I talk about in Episode 95 of the Sound In Marketing Podcast.

Alejandro Salgado is the owner and founder of Atrianna, a tech company for market insights generation and predictions. https://atrianna.com/ 

We talked about telling a story through the product packaging, the 4 moments of experience, how design and future practicality go hand in hand, breaking down what imagery actually is, and universal subjectivity.

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b .

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com 

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels Pod.Link: https://pod.link/1467112373 .

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/

https://twitter.com/Jeanna_Isham 

https://www.facebook.com/DreamrProductions/ 

Ever wondered what happens when you play hip-hop music to cheese for 6 and a half months? Steve Keller of Pandora Studio Resonate spells it out with a partnership they did with Cheez-It.

Here’s some great reference links in regards to the Aged By Audio project:

https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged-by-audio

https://www.sxmmedia.com/insights/why-emotionally-driven-audio-works

https://shop.cheezit.com/

https://blog.siriusxm.com/cheez-it-aged-by-audio/

https://www.linkedin.com/pulse/cheez-it-x-pandora-aged-audio-inside-alchemy-steve-keller/

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. 

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

Let’s make this world of sound more intriguing, more unique, and more on brand.

https://www.linkedin.com/in/jeannaisham/ 

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/ 

In today’s Sound In Marketing episode, we talked about how AI and human operator diversity are key and that the lack of representation of people with disabilities in the machine learning workplace needs to be more fully explored.

We referred to this really excellent expose that Noelle was involved with about AI technology assisting art curators in logging and documenting information.  Can Robots Make Art.  Truly fascinating so don’t forget to check it out.

Although AI has given us the ability to document and research and log far more information than a human being can, it is still only as good as its human operator counterpart.  We need to be inclusive of all in the voice-first technology industry. You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com.  Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.