SoMe Insights (Social Media Insights)

How do world leaders use social media in 2024? In this special episode of the #SoMeInsights Podcast, Dante Licona talks to co-host Matthias Lüfkens, who just released annual DigiTips ranking of World Leaders on Social Media. Matthias has been following heads of state and government and foreign ministers on social media for more than a decade. Social Media Insights is the platform for conversations with the professionals behind social media accounts of organizations, governments, and executives. SoMe Insights, the podcast, is co-hosted by Dante Licona, a social media strategist based in Geneva, and Matthias Lüfkens, founder of DigiTips.

In the first episode of the SoMe Podcast, Dante Licona and Matthias Lüfkens talk to Heorhii Tykhi —Gosha Tykhi for his friends— the communications advisor to Ukrainian Foreign Minister, Dmytro Kuleba. He shared the story behind the most challenging social media activation in recent memory, with the participation of 13 Foreign Ministers around the world. We hope you enjoy this conversation full of gems. SoMe Insights is the platform for conversations with the professionals behind social media accounts of organizations, governments, and executives. SoMe Insights, the podcast, is co-hosted by @Dante_Licona, a social media strategist based in Geneva, and Matthias @luefkens, founder of DigiTips.

In this episode of the #SoMeInsights Podcast, Dante Licona and Matthias Lüfkens talk to Laurens Soenen, the Communications Coordinator for the Belgian Presidency of the Council of the EU ‪@EU2024BE‬, and a Communication Strategist for the Ministry of Foreign Affairs of Belgium. He shared insights about how a team of young professionals carried on the #EU2024BE social media work during the first six months of 2024, and the importance of creating authentic and relevant content for audiences at home, and internationally. Social Media Insights is the platform for conversations with the professionals behind social media accounts of organizations, governments, and executives. SoMe Insights, the podcast, is co-hosted by Dante Licona, a social media strategist and consultant based in Geneva, and Matthias Lüfkens, founder of DigiTips.

In this episode of the #SoMeInsights Podcast, Dante Licona and Matthias  @luefkens  talk to Steven Hardy, the Head of Social Media at  @NATO . Before joining NATO, Steven worked for the UK Foreign Office in their social media communications team. He shared how NATO approaches digital communications, who are the target audiences, how closely they collaborate with their Members, and how they elevate and feature impactful content. Social Media Insights is the platform for conversations with the professionals behind social media accounts of organizations, governments, and executives. SoMe Insights, the podcast, is co-hosted by Dante Licona, a social media strategist and consultant based in Geneva, and Matthias Lüfkens, founder of DigiTips.

In the third episode of the #SoMeInsights Podcast, Dante Licona and Matthias Lüfkens talk to Toily Kurbanov, the Executive Coordinator of UN Volunteers. Toily is a hands-on leader who uses social media to "keep the finger in the pulse" and find the conversations that matter. He is actively present in several social media platforms and was recognized as a LinkedIn "Top Voice." Toily uses his social media presence to support the mission of the UN, and elevate the voices of volunteers serving the United Nations around the world. Social Media Insights is the platform for conversations with the professionals behind social media accounts of organizations, governments, and executives. SoMe Insights, the podcast, is co-hosted by Dante Licona, a social media strategist based in Geneva, and Matthias Lüfkens, founder of DigiTips.

In this episode of the #SoMeInsights Podcast, Dante Licona and Matthias Lüfkens talk to Jana Borges, the Head of Audio-visual and Social Media at the World Trade Organization (WTO). She shared how her team works with zero tolerance for jargon for some of the content, and focuses on creating content that is good for WTO, good for their audience, and good for their platforms. Social Media Insights is the platform for conversations with the professionals behind social media accounts of organizations, governments, and executives. SoMe Insights, the podcast, is co-hosted by Dante Licona, a social media strategist and consultant based in Geneva, and Matthias Lüfkens, founder of DigiTips.

In this episode of the #SoMeInsights Podcast, Dante Licona and Matthias Lüfkens talk to Céline Schmitt, a humanitarian communicator. She recently served as the spokesperson in Paris for UNHCR —the UN Refugee Agency—  and is now their Strategic Partnerships Advisor in Kabul, Afghanistan. Céline was recognized as a "LinkedIn Top Voice" and in this conversation she shared insights into how she built her audience on the platform.

She explained what are the differences for tailoring messaging for anglophone and francophone audiences, and she had sound advice for students and people that want to pursue a humanitarian career: don't give up! Social Media Insights is the platform for conversations with the professionals behind social media accounts of organizations, governments, and executives. SoMe Insights, the podcast, is co-hosted by Dante Licona, a social media strategist and consultant based in Geneva, and Matthias Lüfkens, founder of DigiTips.

In the second episode of the #SoMeInsights Podcast, Dante Licona and Matthias Lüfkens talk to Aleksandra Kuzmanovic, the Social media advisor to Dr Tedros Adhanom Ghebreyesus, the Director-General of the World Health Organization (WHO). Aleks shared what it takes to do her job, what it's like to interact with global leaders on a regular basis, and gave an insider perspective on how @DrTedros uses his voice on digital channels. Social Media Insights is the platform for conversations with the professionals behind social media accounts of organizations, governments, and executives. SoMe Insights, the podcast, is co-hosted by Dante Licona, a social media strategist based in Geneva, and Matthias Lüfkens, founder of DigiTips.

Did you hear about Kiribati over the last week? If so, it's thanks to our guest. In this *bonus* episode of the #SoMeInsights Podcast, Dante Licona and Matthias Lüfkens talk to Kabeia Rineaki Brock Sutton Allen, the person behind the @KiribatiGov account on X.com that has gone viral, reaching millions of views, and grabbing thousands of followers. In our conversation, he reveals that he is NOT affiliated to the Government of Kiribati, and the reasons that motivated him to create and manage the account. Social Media Insights is the platform for conversations with the professionals behind social media accounts of organizations, governments, and executives. SoMe Insights, the podcast, is co-hosted by Dante Licona, a social media strategist based in Geneva, and Matthias Lüfkens, founder of DigiTips.

In this episode of the #SoMeInsights Podcast, Dante Licona and Matthias Lüfkens talk to Pablo Pérez Armenteros, the Team Leader for Audiovisual, Design & web at @EUIPO, the European Union Intellectual Property Office. Pablo is a social media pioneer. He spent considerable time in the Brussels corridors, where he served as the Head of Social Media for the European Commission for several years. He shared how his work is about making IP content relatable and useful for the public. Pablo is passionate about football, communications and history. Many of his viral tweets showcase the work of the EU. Social Media Insights is the platform for conversations with the professionals behind social media accounts of organizations, governments, and executives. SoMe Insights, the podcast, is co-hosted by Dante Licona, a social media strategist and consultant based in Geneva, and Matthias Lüfkens, founder of DigiTips.

In this episode of the #SoMeInsights Podcast, Dante Licona and Matthias Lüfkens talk to Kristina Belikova, the Communications Adviser to the President of Lithuania. A former journalist and diplomat, she has been supporting President Gitanas Nausėda #DigitalDiplomacy communications since 2019. Kristina shared insights on how #Lithuania - a relatively small country - stands out on #SocialMedia thanks to their sharp and timely communications. Please follow Kristina on: X/Twitter:   / belikovaonair   LinkedIn:   / kristinabelikova   Social Media Insights is the platform for conversations with the professionals behind social media accounts of organizations, governments, and executives. SoMe Insights, the podcast, is co-hosted by Dante Licona, a social media strategist and consultant based in Geneva, and Matthias Lüfkens, founder of DigiTips.