Dive into the complete episode list for Social University. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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31 Jan 2023
New Year, New Focus: Back to Basics
00:11:32
The new year is here, and it is time to refocus your social media. Getting back to work after the holidays can be difficult. You've gotten used to watching Christmas movies on the couch and eating non-stop, but now is the time to regain focus on your goals and plans. The basics are the best place to start when it comes to coming back from the holidays.
In this episode we will talk about these important topics: 1:45: Posting good content regularly 3:00: Responding to comments and DMs 3:40: Monitoring your brand 4:24: Monitoring you industry 4:55: Identifying trends 6:03: Answering questions in groups or forums 7:15: Connecting with customers 8:12: Checking your analytics 8:53: Defining objectives 9: 36: Scheduling in advance
To get the Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE
Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
New Year, New Skills: How to Self-Audit Your Social Media
00:15:07
Don’t wait for someone else to notice that there is something wrong with your social media. You should check your social media pages before someone else notices! Tune in to learn more about how you can audit your social media accounts.
In this episode we will talk about these important topics: 1:10: Lists and spreadsheets 1:58: URL’s and usernames 3:01:Branding 5: 30: Headlines 7:14: Changing passwords 8:28: About sections 9:30: Hashtags 11:37: Insights and Analytics 12:15: Looking at competition 12:45: Review following list 13:07: Icons on your website 16:25: Consistent Posting
To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE
Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
New Year, New Content: How to Create Your Content Calendar
00:20:59
Do you know how to create a content calendar? It is a skill that you need to master to have a successful social media presence. One of the most efficient ways to stay on track with your social media is to create a content calendar. You need a content calendar in your life, especially if you’re trying to keep your social media posts consistent.
In this episode we will talk about these important topics: 1:20: Audit 2:05: Verifying your platforms 3:34:Creating a template (or using our free template) 4:22: Occasions, holidays and monthly themes 6:04: Brainstorming categories 7:38: Saving inspiration 9:33: User ratio 12:03: Audience and industry 13:56: Scheduling
To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE
Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Everyone knows if you have the right tools for the job, the mission is accomplished much more easily. Our team compiled a list of all their favorite tools to use as social media managers. These tools all have different purposes and make our lives easier. If you are looking for apps and websites to help you master social media, this is the podcast for you.
In this episode we will talk about these important topics: 1:04: Content calendar 1:57: Asana 3:04:Trello 5:14: Google Drive 6:22: Google Calendar 6:56: Calendly 7:57: To-Do List 8:35: Toggl 10:22: Scheduling tools
To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE
Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
It is the month of love, and we are celebrating by telling you about everything we love! We are always supporting local businesses. There are many in the Birmingham area that we love, but we want to share a few that we know you will love too!
In this episode we will talk about these important topics: 1:12: Food 4:02: Retail 5:36: Services 8:57: Community
To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE
Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Every social media manager spends time trying to cultivate the perfect list of apps and products to make their lives easier. The Social U team has tried just about everything. We put together a list of our staff’s favorite things to get them through the day, and we want to share it with you!
In this episode we will talk about these important topics: 1:34: TikTok 1:55: Patreon 3:10:Toggl 4:30: Blue Snowball Mic 6:04: Apple Products 5:22: Crunchyroll 5:43: Grammarly 6:44: Asana 7:18: CapCut 7:50: Duolingo 8:28: Spotify 8:59: Metricool 9:20: InShot 10:05: Canva Gradient Tool 10:16: Canva Blur Feature 10:30: Pinterest 11:13: Huckleberry 11:56: The Chick-fil-a app 12:17: VLLO 12:49: PopSocket 13:00: HootSuite 14:26: Content Calendars 15:00: Paper Planners To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE
Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Things we love has been the topic of February at Social U, and we are sticking to that today. We love funnels, and we strongly believe every business should take advantage of them. Stay tuned to learn what a funnel is and how it can change your marketing game.
In this episode we will talk about these important topics: 0:43: What is a Funnel? 1:31: Stats: Why does it matter? 2:20: What Can You Use to Create a Funnel? 2:40: Three Step Funnels 4:01:The Customer Journey 4:15: Increase Your Conversion Rates 4:35: Automated Process 5:21: Need Help With Your Sales Funnel? To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE
Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Websites We Love: Elements Every Website Needs to Generate Leads and Make Sales
00:19:26
You’ve heard about the business, apps, and other things we love this month, but we also love a well-designed website. Every company needs a website that is built to generate leads and make sales. The elements of your website can make or break your success as a business. Tune in to find out how you can curate the perfect website.
In this episode we will talk about these important topics: 1:12: Domain Name and Hosting Plan 2:17: SSL's 3:39: Testing Your Website on All Browsers 4:14: Website Links 5:03: Contact Information 5:48: Functionality 5:42: Proofreading Your Website 7:46: Pricing 8:42: Consistency 9:00: Content Audits 10:25: Including What You do on Your Website 13:01: Updating Your News and Adding a Blog 14:12: Analytics 15:08: Call to Actions 17:00: Ask For Feedback To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE To find the WP Site Mason Website: Click HERE
Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE
Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
We hear about internet scams and dangers daily. If you aren’t careful, the internet can be a dangerous place. In this blog we will educate you on the steps you should take to be safe online.
In this episode we will talk about these important topics: 1:20: Statistics 3:30: Using a secure browser 4:14: Passwords 6:14: Ways to keep up with passwords 7:58: Using two-step verification 8:25: Keeping personal information limited and secure 9:59: Privacy settings 10:25: Safe browsing 12:11: Why you Shouldn't log-in with Facebook or Google 12:58: Online quizzes 14:08: Downloads and clicking 18:49: Purchasing from secure sites 20:29: Fake profiles
To get the Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE
Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
One thing is for certain – in social media, nothing is consistent. This week we will cover new updates in the digital world and introduce all the new kids on the block. If you are managing any social media accounts, keeping up with trends and updates is vital.
In this episode we will talk about these important topics: 1:53: Instagram 5:08: Facebook 7:00: LinkedIn 8:16: TikTok 9:44 Canva Magic Write 10:48: Chat GPT
To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE
Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
We stream live every Wednesday on multiple platforms and have seen the results that can come from it. If you are interested in live content but don't know where to start, you have come to the right place. We are here to share all of the tips, tricks, and trends of digital marketing and social media!
In this episode we will talk about these important topics: 0:56: Finding New Followers 1:14: Statistics 3:16: Choosing a Platform 3:43: Planning and Using Engaging Content 4:38: Notifying Your Audience 5:21: Engaging and Encouraging Questions 5:40: Responding to Questions and Comments 6:11: Including a Call to Action 6:57: What should you use to record? 8:14: Internet Connection 8:33: Lighting and Sound 10:42: Using Video To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE
Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
You Deserve Your Seat At The Table: Overcoming Imposter Syndrome
00:12:34
Are you struggling with doubt and feeling that you aren’t qualified to successfully run your social media? If so, hold your chin up! If we can do it, you can too. Today we will teach you how to address and overcome imposter syndrome. It is completely normal to feel like you don’t belong in your industry or the business world, but you can face your fears with just a few tips and tricks.
In this episode we will talk about these important topics: 2:00: Recognizing Imposter Syndrome 3:39: Owning it 5:20: Separating Feelings From Fact 5:58: Know You Are Not Alone 6:52: Focusing on The Positive 7:24: Be Kind to Yourself 8:54: Visualizing Your Success and Celebrating milestones 9:55: Fake it 'til You Make it
To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE
Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Yes, blogging is still very much a thing! In fact, having a blog on your website is essential if you want to establish yourself as an expert in your field. Your blog can cover any topic related to your area of expertise. The most important thing is to get started. Listen to this episode to learn how to become an expert blogger!
In this episode we will talk about these important topics: 0:58: Statistics 1:58: Bring Traffic to Your Website 3:10: Blogs Generate Leads and Conversions 3:46: Social Media Content 5:11: Blogs Tell People Why You’re an Expert 5:41: Building Brand Recognition 6:16: Engage With and Educate Your Audience 7:40: Share News and Make Announcements 8:47: Search Engine Optimization 10:30: Link Back to Yourself 11:13: Collaboration 11:36: Blogs Can Be Monetized 12:55: How long should a blog be? To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE
Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Everyone knows if you have the right tools for the job, the mission is accomplished much more easily. Our team compiled a list of all their favorite tools to use as social media managers. These tools all have different purposes and make our lives easier. If you are looking for apps and websites to help you master social media, this is the podcast for you.
In this episode we will talk about these important topics: 1:04: Content calendar 1:57: Asana 3:04:Trello 5:14: Google Drive 6:22: Google Calendar 6:56: Calendly 7:57: To-Do List 8:35: Toggl 10:22: Scheduling tools
To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE
Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Some businesses think that it is best to target everyone on social media to reach the most people. However, in the long run, this is a waste of time because most people won’t be the perfect customer for your business. Targeting a specific group of people is more effective. Today, we will tell you why you should target a specific audience and how you can reach them.
In this episode we will talk about these important topics: 1:10: What is a target audience? 2:33: How to Identify Your Target Audience 3:30: Identify Your Customers’ Pain Points 4:11: Look at Demographics 4:40: Actions and Activity 6:08: Listen 8:24: Look at the Competition 9:13: List the Benefits of Your Product or Service 10:08: Create Your Target Client Statement To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE
Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
In 2021, 82 million people listened to podcasts, and the forecast for 2024 is over 100 million listeners! Have you jumped into the wide world of podcasting? Now is a great time to dive in and find your niche. We’re here to help you learn why you should start podcasting and how you can get started.
In this episode we will talk about these important topics: 0:45: Why You Should Start a Podcast 1:34: Accessibility 2:37: Position Yourself as a Known Expert in Your Niche 3:04: Build Your Community 3:30: Grow Your Email List 4:07: Drive Organic Traffic 4:53: Low Cost 5:17: Define Your Target Audience 5:38: Equipment 6:50: Recording Platform 8:45: Editing 9:37: Pick a Hosting Platform 11:12: How many podcasts should you start with? 13:39: Plan Your Content 14:30: Record and Edit 14:58: Pick a Title and Background 15:19: Description To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE
Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Are you confused about hashtags? Do you want to know when and where to use them and where to find the best ones? Once upon a time, hashtags were only used on Twitter. Now, they are used on almost every social media platform. We are here to help you navigate the changing world of hashtags and how you can use them to your advantage!
In this episode we will talk about these important topics: 0:57: LinkedIn 1:52: Instagram 4:38: Twitter 5:18:Facebook 6:11: YouTube 7:22: Pinterest 8:02: TikTok 9:28: Twitter and Instagram as Resources 10:26: TweetDeck 10:40: SocialBee 10:55: Hashtagify 10:45: RiteTag 10:54: MetriCool 12:45: Chat GPT To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE
Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
May marks the observance of Mental Health Month, bringing to light the importance of prioritizing our mental wellbeing. Throughout the month, we’ll be delving into the crucial topic of mental health and social media. Maintaining a positive online presence can seem overwhelming, and it’s no secret that social media impacts our mental health. Regardless of the platform you use, protecting your mental health is essential in the digital age.
In this episode we will talk about these important topics: 1:40: Pay attention to how you feel 2:03: Boundaries 3:11: Follow with caution 3:44: Unfollow when needed 4:16: Avoid comparison 4:56: Don't let online replace real life 5:28: Resources and apps To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE
Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Feeling overwhelmed and burnt out? Don’t let your bandwidth hold you back! Prioritize your workload and focus on what matters to stay ahead of the game. Remember, taking proactive steps is the key to preventing burnout and achieving success. You do not have to be all things to all people
In this episode we will talk about these important topics: 1:53: Pick Your Best Representation 4:01: Set Boundaries 5:11: Reduce Posting Temporarily 5:47: Time Management 6:36: Know What Makes You Money 7:17: Recognize When You Need Help 9:37: Set up Automatic Replies 10:35:Create a Content Calendar 12:04: Create a Crisis Plan 13:32: Verify Your Current Systems 14:32: Schedule To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE
Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Taking occasional breaks is crucial for everyone. It’s vital to carve out time for yourself, even though it may seem daunting to step away from your business. We understand these concerns, and we’re here to assist you in mastering the art of taking a break without compromising your business.
In this episode we will talk about these important topics: 2:00: Expectations and Boundaries 3:21: Backup Plan 4:00: Safety First 5:00: Disable Location Services on Your Phone 6:13: Schedule Your Regular Week 6:50: Is it okay to not post for a week? 8:00: Remove Apps 8:17:Let Someone Else Post and Monitor 8:50: Plan Vacation Content To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE
Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
In the digital world, feedback can be a double-edged sword. But fear not! Today, we’ll explore effective strategies to transform negative feedback into opportunities for growth and improvement. Together, we’ll learn how to respond with grace, empathy, and professionalism, turning disgruntled customers into brand advocates. Keep reading to master the art of managing feedback like a true digital marketing rockstar!
In this episode we will talk about these important topics: 1:40: Pay Attention and Respond Quickly 3:16: Know When You Are in The Wrong and Apologize 4:08: Thank The Commenter 4:58: Ask The Customer How You Can Fix The Problem 6:11: Do Not Delete Negative Comments 8:14: False Information 9:36:You Can't Argue With Crazy 10:45: Don't Feed The Trolls 11:48:Rude People 13:04 Persistent Commenters To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE
Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
At the beginning of each year, it is customary to discuss how to prepare for the upcoming year and encourage everyone to establish goals. Now that we have reached the midpoint of the year, we are ready to assist you in evaluating your progress. Let’s determine whether you are on track to achieve your year-end goals!
In this episode we will talk about these important topics: 1:43: Lists and Spreadsheets 2:38: URLs and Usernames 3:45: Check Your Personal Profile and Cover Photos 4:25: Check Your Branding 5:12: Complete or Edit Your Facebook and LinkedIn Profiles 6:20: Connect Your Page to Your Profile 6:55: Privacy 7:17: About Section 8:08: Links 9:07: Check Hashtags 9:42: Insights and Analytics 10:19: Check Your Content Calendar 11:44: Review Who You Follow 13:12: Social Media Icons 13:42: Consistency To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE
Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
In today’s dynamic world of social media and marketing, the competition keeps growing exponentially. As brands pour more effort into their marketing strategies, it becomes increasingly challenging for your business to stand out from the crowd. Thankfully, you have the expertise of Social U’s social media specialists at your disposal, ready to help you navigate and shine in this saturated market.
In this episode we will talk about these important topics: 1:26: Blue Ocean Strategy 2:05: Consistent Branding 2:53: Revisiting the Basics 3:35: Create a Niche 4:54: Focus on Your Strengths 6:20: Highlight Your Unique Offerings 6:33: Value-Added Services 7:17: Strategic Pricing 8:10: Embrace Authenticity 9:05: Deliver Exceptional Customer Service 9:23: Share Your Values and Engage in Community Service 10:20: Transparency To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE
Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Where to Find Inspiration When You're Out of Ideas
00:10:41
We’ve all encountered those frustrating moments when our creativity seems to have vanished into thin air. But worry not! In this podcast, we’re here to offer practical advice on how to overcome these creative blocks and reignite your imaginative spark. Join us as we explore effective strategies to navigate through confusion and rediscover the wellspring of inspiration that lies within.
In this episode we will talk about these important topics: 1:40: Other Social Media Sites 2:20: Blogs 3:00: Recycle Content 6:40: Google Tools 8:27: Answer the Public 9:15: AI To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE
Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
In this podcast, we will explore the telltale indicators that signify the need for a re-branding initiative. We will delve into a wide array of elements encompassing the transformation of your brand’s identity, and unlock the key strategies to unleash the full potential of your brand’s unique essence.
In this episode we will talk about these important topics: 1:30: Your Name 2:10: Outdated Brand 2:54: Confusing Branding 3:48: You have a New Target Audience 4:12: You’re Embarrassed 5:00: You're Too Similar to You're Competition 6:26: There is a Merge or Acquisition 6:52: Geographical Growth 7:18: Change of Key Leadership 7:36: Disassociate From Negative Experience To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE
Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Requested Replay: How Going Live Will Grow Your Business
00:12:56
We stream live every Wednesday on multiple platforms and have seen the results that can come from it. If you are interested in live content but don't know where to start, you have come to the right place. We are here to share all of the tips, tricks, and trends of digital marketing and social media!
In this episode we will talk about these important topics: 0:56: Finding New Followers 1:14: Statistics 3:16: Choosing a Platform 3:43: Planning and Using Engaging Content 4:38: Notifying Your Audience 5:21: Engaging and Encouraging Questions 5:40: Responding to Questions and Comments 6:11: Including a Call to Action 6:57: What should you use to record? 8:14: Internet Connection 8:33: Lighting and Sound 10:42: Using Video To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE
Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Are you curious about Threads, Facebook’sTwitter-inspired creation? New platforms often bring up questions and confusion, but fear not! Social U is here to unravel the mysteries, providing you with a comprehensive breakdown of Threads. Discover all you need to know and determine whether it’s your next online destination in this episode!
In this episode we will talk about these important topics: 1:08: What is threads? 2:00: The Stats 3:12: How does it work? 4:14: What's the drawback? 5:48: Our Official Recommendation To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE
Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Welcome to this week’s discussion on the power of the niche. If you’re running a small business, you’ve probably come across the phrase “niches bring you riches.” Today, we delve into the importance of identifying and capitalizing on your niche, along with understanding your specialization.
In this episode we will talk about these important topics: 1:00: Hot Take 2:15: Where are you in your business? 2:59: Established Businesses 4:36: Pros and Cons of Having a Niche To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE
Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE to start your 7 day free trial!
Welcome to the Social U podcast where we dive into social media tips, tricks, and trends every week. We have an exciting schedule for August, covering various aspects of social media. But before we get into that, let’s focus on today’s topic: branding dos and don’ts. Building a strong brand is essential for any business looking to stand out in a competitive market and connect with its target audience. Let’s explore what branding is, its benefits, and some key do’s and don’ts to create a powerful brand identity.
In this episode we will talk about these important topics: 1:35: Understanding Branding 2:33: The Benefits of Branding 5:35: Branding Do’s 10:25: Branding Don’ts To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
In a world driven by digital interactions and connectivity, the realm of social media has become an integral part of our daily lives. From the early days of experimentation to the modern era of influencing and commerce, social media has undergone a transformative journey. Join us as we take a captivating trip down memory lane, tracing the footsteps of social media’s evolution from its humble beginnings to its current powerhouse status.
In this episode we will talk about these important topics: 1:45: The Birth of Social Media 2:18: The New Millennium 4:25: A Revolution in Connectivity 5:00: The Rise of Visual Platforms 10:25: The Era of Video Sharing 14:29: The Modern Era 17:09: The Journey Continues
To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
How Much Should Your Business Budget for Digital Marketing
00:11:06
Are you a small business owner wondering how much you should invest in your marketing budget? Do you find yourself questioning if you’re allocating enough funds or potentially overspending? In this podcast, we’ll dive into the essential aspects of creating a successful marketing budget tailored to your business’s needs and explore the ins and outs of budgeting for digital marketing.
In this episode we will talk about these important topics: 0:53: Why Your Marketing Budget Matters 1:50: Determining Your Marketing Budget 2:22: Trends in Marketing Allocation 3:05: Insights from the Field 4:47: Crafting a Winning Strategy 5:25: Audience-Centric Approach 7:52: Investing in Quality Content 8:28: Eliminating Ineffective Strategies To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Ways to Engage the Community Beyond Responding to Comments
00:19:42
Engaging your online audience goes beyond just responding to comments. In today’s rapidly evolving digital landscape, fostering meaningful connections is essential to create a strong online community. Whether you’re a business owner, content creator, or social media enthusiast, enhancing engagement is a powerful tool to connect with your audience on a deeper level. In this episode, we’ll delve into practical strategies to elevate your engagement game and create lasting connections.
In this episode we will talk about these important topics: 0:46: Know Your Audience and Choose the Right Platform 1:15: Consistent Posting and Direct Engagement 2:10: Build a Community and Foster Relationships 3:15: Types of Posts That Will Increase Engagement 12:38: Harness the Power of Live Q&A Sessions 13:08: Analyze and Adapt To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
In today’s digital age, standing out online is crucial for any small business owner. With the vast majority of consumers turning to search engines like Google to find products and services, having a strong online presence has become a necessity. In this interview, we delve into the world of search engine optimization (SEO) to help small business owners understand how to get noticed on Google. Joining us is SEO expert Ben DeLoach, with over a decade of experience in helping businesses improve their online visibility.
In this episode we will talk about these important topics: 0:31: Introduction to Ben DeLoach 1:15: What is SEO and why does it matter? 1:47: How do I improve my SEO as a small business? 4:01: What's the best version of content to change and add to? 5:13: What's a keyword? 6:14: How do you know if you chose the right keyword? 9:10: Blogging for SEO 11:10: Backlinks and Internal Linking 12:20: How do I get help with SEO? 14:20: Local SEO 15:34: Social Media and SEO 17:30: How can you tell if your efforts are working?
WP Site Mason Website: CLICK HERE WP Site Mason Facebook: CLICK HERE To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Recently, we went live on multiple platforms to address our customers’ inquiries. These questions covered a wide range of topics, including various platforms and digital marketing-related subjects. If you’re listening to this, you likely have questions about social media as well. Therefore, we’re here to provide you with a rundown of what you might have missed!
To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Back to School: Online Education Resources for Small Businesses
00:12:22
Today we're diving into the world of 'Back to School' Education Resources for small businesses. Whether you're a budding entrepreneur or a seasoned business owner, this session is packed with strategies to help your small business thrive in the education sector. Tune in to gain insights that will give your business an A+ in success!
Today we will cover these important topics: 0:46: Why should you continue to educate yourself? 3:22: Why does your team need to stay up to date? 6:45: Education That Wont Cost You a Fortune
To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Some businesses think that it is best to target everyone on social media to reach the most people. However, in the long run, this is a waste of time because most people won’t be the perfect customer for your business. Targeting a specific group of people is more effective. Today, we will tell you why you should target a specific audience and how you can reach them.
In this episode we will talk about these important topics: 1:10: What is a target audience? 2:33: How to Identify Your Target Audience 3:30: Identify Your Customers’ Pain Points 4:11: Look at Demographics 4:40: Actions and Activity 6:08: Listen 8:24: Look at the Competition 9:13: List the Benefits of Your Product or Service 10:08: Create Your Target Client Statement To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Creating a Strategic Holiday Marketing Plan Using Contests & Giveaways
00:13:48
As the holiday season approaches, businesses of all sizes gear up to capitalize on the festive spirit and boost their sales. One effective way to engage customers and increase brand visibility during this time is through holiday marketing strategies. In this blog post, we’ll explore how to integrate contests and promotions into your holiday marketing plans.
In this episode we will talk about these important topics: 0:38: Reflect on Past Successes and Failures 0:58: Define Your Goals 1:14: Plan Ahead 2:44: Offer What Your Customers Want 3:44: Select the Right Platform 4:46: Make Your Promotions Relevant 9:23: Collaborate and Partner 9:44: Boost Your Posts 10:58: Avoid Common Pitfalls To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
As a small or new business owner, sometimes creating an effective marketing plan and strategy can be extremely overwhelming. In this interview, we delve into branding, content marketing, uniqueness, budgeting and more. Joining us is Lisa Schuck, with over a decade of experience in helping businesses strengthen their marketing strategies.
In this episode we will talk about these important topics: 1:32: What is the most cost effective strategy for small businesses? 5:53: How do you identify and target your ideal clients? 8:30: What are the key elements of a successful marketing plan? 11:42: After implementing a plan, when should you expect to see results? 16:46: Content Marketing 19:29: Unique Selling Points 24:39: How do you get consistent messaging? 27:17: Marketing Budget 29:52: Leveraging reviews and customer testimonials To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
In today’s fast-paced digital age, social media has become an indispensable tool for businesses and individuals alike to connect, engage, and share content with a global audience. However, even in this era of social media dominance, many people continue to make common mistakes that can hinder their online success. In this episode, we’ll discuss the top 10 social media mistakes to avoid.
In this episode we will talk about these important topics: 1:23: Not checking your stats 2:14: Not knowing your audience 3:29: Not having complete about information 5:04: Having a presence on every platform 8:18: Over-posting, under-posting, and inconsistent posting 8:31: Neglecting "what's in it for you" content 9:37: Not responding to comments 10:30: Forgetting to use video 11:00: Buying Followers 11:50: Not having a call to action To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Five Reasons You Aren't Meeting Your Marketing Goals
00:10:22
In the competitive world of business, marketing can either make or break your small enterprise. With numerous strategies and approaches available, it’s crucial to understand the common mistakes that can hinder your marketing success. In today’s episode, we’ll discuss the top five marketing blunders that small businesses should steer clear of. Whether you’re an entrepreneur looking to improve your current marketing plan or a startup seeking guidance, these insights will help you refine your marketing strategy and achieve your goals.
In this episode we will talk about these important topics: 0:54: Not Knowing Your Audience 2:06: Lack of Planning 3:02: Inconsistency in Messaging and Posting 3:48: Neglecting Social Media 5:35: Outdated or Non-Mobile-Friendly Websites To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
In today’s digital age, it’s inevitable that businesses will encounter negative reviews, complaints, and comments from customers or even trolls. While receiving negative feedback can be disheartening, it’s essential to understand that it’s a common occurrence for businesses of all sizes. How you handle these situations can significantly impact your reputation and customer relationships. In this episode, we’ll delve into effective strategies for dealing with negative comments and reviews, with a focus on turning challenges into opportunities.
In this episode we will talk about these important topics: 1:02: Negative Comments and Complaints 5:46: Rude and False Comments 11:10: Stay in Brand When Choosing How to Respond To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
In this digital age, social media has become an integral part of both our personal lives and businesses. It's a powerful tool for reaching a global audience, building a brand, and engaging with customers. However, it's a double-edged sword – while it can help your business flourish, it can also lead to catastrophic failures and public backlash. In this blog post, we'll explore the worst social media nightmares, both in terms of personal habits and business blunders. We'll also discuss some real-life examples and individuals who faced public cancellations in 2023.
In this episode we will talk about these important topics: 0:58: Personal Habits That Are Nightmares For Your Business 8:04: Real-Life Social Media Nightmares 14:08: People Who Became Canceled in 2023 To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
The holiday season is fast approaching, and for business owners, it's the perfect time to leverage the power of special occasions like Black Friday to boost sales, acquire new customers, and create a memorable shopping experience. In this blog post, we'll explore the ins and outs of Black Friday, its significance, and how businesses, even those that aren't brick-and-mortar stores, can benefit from it.
In this episode we will talk about these important topics: 1:24: The Origins of Black Friday 2:08: The benefits of Black Friday for Business Owners 4:11: Getting Ready for Black Friday To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
November is the season of gratitude, a time to reflect on the things we are thankful for and show our appreciation to those who matter most. In this blog post, we'll explore various ways to express gratitude in the business world, focusing on employees, clients, and your business as a whole. Showing thanks isn't just a one-time affair; it's about building and nurturing relationships that lead to long-lasting partnerships and a positive work environment.
In this episode we will talk about these important topics: 1:10: Ways to Show Employee Appreciation 7:40: Ways to Show Client Appreciation 12:33: Business Gratitude To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Description As the holiday season fast approaches, so does the opportunity to make a meaningful difference in your community. One remarkable day, nestled between the hustle of Black Friday and Cyber Monday, stands out as a beacon of generosity – Giving Tuesday. In this blog, we'll delve into the significance of Giving Tuesday, explore why it's essential for businesses to participate, and provide a step-by-step guide on how to make the most of this global day of philanthropy.
In this episode we will talk about these important topics: 1:28: Understanding Giving Tuesday 2:32: Why Participate in Giving Tuesday 6:12: How to Make The Most of Giving Tuesday To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Prepping for the Holiday Season: A Christmas Countdown
00:17:45
Description The holiday season is upon us, and for businesses, it's the perfect time to boost sales through effective digital marketing strategies. In this blog post, we'll explore 10 proven tips to prepare your business for the festive season and ensure a successful digital marketing campaign. Whether you're a seasoned marketer or just getting started, these strategies will help you make the most out of the holiday rush.
In this episode we will talk about these important topics: 0:53: Reflect on Last Year's Successes 1:19 Plan Ahead 2:30: Optimize Your Website for Smooth Transactions 3:51 Curate Collections and Offer Bundles 5:31 Offer Exclusive Holiday Promotions 6:23 Create a Holiday Hashtag 7:05 Incorporate User-Generated Content 8:44 Collaborate with Friends, Vendors, or Micro-Influencers 11:18 Engage Your Audience with Interactive Content 14:11 Take Time Off and Unplug To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Description In the fast-paced world of social media, staying ahead of the curve is crucial for businesses and individuals alike. In this blog post, we'll share valuable lessons learned and common mistakes to help guide your social media strategy. Let's explore these insights and glean important takeaways for a successful 2024.
In this episode we will talk about these important topics: 1:10: Don't Be All Things to All People 3:10 The Goldilocks Effect: Overposting and Underposting 4:52 Harness the Power of User-Generated Content 7:53 Engage with Your Audience 9:22 Tailor Your Content to Each Platform 11:04 Embrace the Power of Video 13:06 Stay Updated on New Features and Trends 14:14 Optimize Your Bio 15:41 Resist the Urge to Buy Followers 17:22 Evolve Your Strategy To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Description It's crucial to stay ahead of the curve and adapt to the shifts in the digital landscape. In this blog, we will dive into the forecasted trends for 2024, reflect on last year's predictions, and discuss some enduring essentials for effective marketing.
In this episode we will talk about these important topics: 1:16 AI Dominance 3:06 Platform Management Challenges 5:33 Entertainment Takes Center Stage 8:05 Anticipated Trends for 2024 12:30 The Metaverse Debate 13:40 Video and AI Integrate To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
New Beginnings, Classic Strategies: Mastering the Basics
00:16:34
Welcome to 2024! As we step into the new year, small business owners and entrepreneurs must equip themselves with the tools and knowledge to thrive in the ever-evolving landscape of social media. To succeed in 2024, it's essential to look back, understand what worked before, and leverage that insight to shape future strategies. Throughout the month of January, we'll delve into crucial aspects of social media management. This week, we'll focus on classic strategies and mastering the basics, laying a solid foundation for the upcoming discussions. Let's explore the key elements that every small business owner should master in order to elevate their online presence.
In this episode we will talk about these important topics: 1:50 Define Your Objectives 2:30 Identify Your Target Audience and Platform 3:53 Consistent and Quality Content Creation 5:26 Engage and Respond 6:24 Monitor Your Brand and Industry 7:49 Stay Informed about Industry Trends 9:32 Actively Participate in Relevant Groups and Forums 10:58 Cultivate Brand Warriors 12:32 Regularly Check Analytics 13:25 Schedule Content in Advance To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
New Year, New Audits: Resetting Your Profile for the New Year
00:19:05
Description Your brand identification is greatly influenced by your social media presence in the ever-evolving world of digital marketing. To ensure that your company is making the best impression possible, a periodic self-audit of your social media profiles is essential. In this blog post, we'll walk you through an extensive checklist, covering everything from profile consistency to content strategy. By the end of this guide, you'll be well-equipped to enhance your online presence and set the stage for a successful year.
In this episode, we will talk about these important topics: 1:13 Profile Inventory 1:47 Uniform Usernames and URLs 2:45 Profile and Cover Shots 4:16 Branding 5:07 Complete Profiles 7:14 Contact Information 8:12 Privacy Settings 00:00 Review Your About Me 12:32 Hashtag Review 14:19 Analytics Assessment 15:47 Content Calendar Check 17:08 Follower Clean Up 17:31 Icon Check To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
The Map for 2024 Success: Building a Content Calendar From Scratch
00:18:56
Description Small business owners often find themselves wearing multiple hats, with time being one of their most valuable assets. Effective planning and organization are crucial to ensuring that they make the most of their time. In this blog post, we will delve into the importance of a social media content calendar for small businesses, its benefits, and a step-by-step guide on how to create one.
In this episode, we will talk about these important topics: 0:48 What is a Social Media Calendar? 1:15 Why is Planning Crucial? 2:10 Start with an Audit 3:38 Verify Your Platforms 5:40 Generate Themes and Topics 7:57 Brainstorm Content Ideas and Categories 9:56 Follow a Content Ratio 13:19 Research and Listen 15:25 Utilize Content Creation Tools 16:09 Schedule Your Posts To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Description Having the appropriate tools at your disposal is essential for success if you want to attain and maintain organizational management. In this blog post, we'll explore a comprehensive list of must-have tools for 2024, covering categories such as organization, time management, content creation, and personal development. Whether you're an entrepreneur, content creator, or someone looking to enhance their personal and professional life, these tools are designed to streamline your workflow and boost productivity.
In this episode, we will talk about these important topics: 1:15 Organization Tools 5:41 Time Management Tools 9:09 Content Creation Tools 14:56 Personal Reccomendations To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
New Year, New Connections: Building a Stronger Community
00:20:06
Description The importance of building a strong and healthy community cannot be overstated in the business and entrepreneurship world. Whether you're navigating the online landscape or engaging in face-to-face interactions, fostering a community around your brand is not only good for business but also essential for long-term success. In this blog post, we will discuss the significance of community building, explore the benefits it brings to your business, and provide practical strategies for both online and offline growth.
In this episode, we will talk about these important topics: 1:24 Enhancing Engagement 1:59 Fostering Trust and Loyalty 2:20 Gaining Valuable Insights 2:52 Driving Innovation 3:45 Humanizing Your Brand 4:49 Know Your Audience 5:58 Create Quality Content 7:24 Be Authentic and Transparent 8:32 Foster Engagement 11:43 Leverage Platform Features 13:38 Optimize Linkedin Profile 14:33 Attend Events and Webinars 16:46 Volunteer 17:24 Network Through Existing Connections To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Welcome to love month! This month is all about celebrating the things we love, and today, we're shining a spotlight on businesses and nonprofits that have captured our hearts. Throughout this blog post, we'll cover various categories, including food and dining, retail, services, and nonprofits, highlighting some of the gems found in Birmingham, Alabama, and beyond.
In this episode, we will talk about these important topics: 1:16 Food and Dining 4:08 Retail 5:47 Services 11:29 Community To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
In today's digital world, artificial intelligence (AI) has become an integral part of our social media experience. Every social media platform utilizes some form of AI to function, dictating what content surfaces first in our feeds, moderating comments and content to improve the user experience, and suggesting accounts and content we might like. As a business owner, understanding and leveraging AI can be crucial for uncovering insights about your audience, predicting which types of content will perform best, and ultimately improving your overall social media marketing efforts.
However, navigating the world of AI can be challenging, as you need to cater to both human end users and the AI algorithms that determine what content gets prioritized. It's like playing a game of darts, trying to guess what the AI will measure and target the most. But fear not! We're here to introduce you to the top five AI tools that can help streamline your social media efforts and make the process smoother and more efficient.
In this episode, we will talk about these important topics: 2:16 ChatGpt 3:27 Bard 4:18 Claude 5:14 Flick 6:57 QuillBot To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
If you haven't embraced video in your marketing strategy, 2024 is the year to do so. Video is here to stay, and if you don't include it in your plan, it's going to hurt your business sooner rather than later. In this blog post, we will dive into the why, what, and how of using video in your business strategy.
In this episode, we will talk about these important topics: 0:55 Why Video Matters 1:23 The Benefits of Video 4:25 Types of Video Content 7:18 Benefits of Going Live 9:21 Tips for Creating Engaging Videos 14:46 2024 Video Trends To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
In a world where industries are constantly evolving, staying ahead requires more than just experience—it requires continuous learning. Whether you're a business owner, a manager, or an employee, investing in continuing education is crucial for personal and professional growth. In this blog post, we'll explore the importance of continuing education and provide you with valuable resources to help you and your team stay informed and competitive.
In this episode, we will talk about these important topics: 0:39 Why Continuing Education Matters 2:34 Why Continuing Education Matters for Your Team 5:00 Free Resources for Continuing Education To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Why have an email list? Small effort, big rewards.
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As a small business owner, you're likely wearing multiple hats and barely finding the time to stay on top of your social media posts, let alone delve into email marketing. However, neglecting email marketing could be a costly mistake for your business. In this post, we'll dive into the critical reasons why you need an email list, how to build and grow your email list, and how it can significantly benefit your business.
In this episode, we will talk about these important topics: Why Email Marketing Matters How to Build and Grow Your Email List Email Marketing Best Practices To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
If you're running an online business, having an email list is critical. Why? Because until you have someone's email, they aren't really your lead - you're just renting their attention from Facebook, Instagram, or wherever they follow you. Once you have their email, that connection truly belongs to you. Building an email list allows you to nurture relationships with potential customers and sell to them directly. But how do you actually grow that list? Here are the top 10 ways:
In this episode, we will talk about these important topics: 1:19 Choose the Right Platform 3:35 Incentivize Sign-Ups 7:32 Pop-Ups: 9:24 Call to Action (CTA) 10:29 Landing Pages 11:41 Leverage Social Media 13:22 Host Contests or Giveaways 14:45 Connecting with Contacts 16:05 Referral Programs 17:09 Run Ads
To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Email marketing remains a crucial tool for small businesses to connect with their audience. With the ever-changing landscape of social media and the potential for platforms to go down, having a way to directly contact your followers is imperative. But, how do you ensure that your emails stand out in a crowded inbox? Let's dive into some strategies to boost your email open rates.
In this episode, we will talk about these important topics: 0:53 Understanding Email Open Rates 2:01 Choosing the Best Email Platform 3:20 Cleaning Your List 7:44 Crafting Compelling Subject Lines 11:35 Resending to Non-openers 12:36 Optimizing for Mobile 12:48 Avoiding Spam Triggers
To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Email marketing is a vital component of any successful business strategy in today's digital age. However, simply sending out emails haphazardly is not enough to ensure effective communication with your audience. In this post, we'll explore the benefits of using email templates, understanding key metrics, and creating a well-structured email that drives engagement and conversions.
In this episode, we will talk about these important topics: 1:14 Understanding Email Terminology 7:26 Why Use Email Templates 9:01 Crafting a Effective Email Template To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Spring is in the air, and with it comes the annual ritual of spring cleaning. While you're busy decluttering your home, don't forget to give your social media presence a fresh look too. One area that deserves special attention is your hashtag strategy. Hashtags are a crucial tool for increasing visibility and engagement on social media platforms. However, using them effectively requires a thoughtful approach. Here's a comprehensive guide to spring cleaning your hashtag game across various platforms.
In this episode, we will talk about these important topics: 0:57 LinkedIn 1:34 Instagram 3:08 Twitter 3:41 Facebook 4:38 YouTube 5:23 Pinterest 5:50 TikTok 6:50 Types of Hashtags 9:50 Hashtag Search To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Spring is here, and it's time for a refresh – not just for your home or office, but for your online presence as well. In this digital age, your LinkedIn profile serves as your virtual business card, and keeping it up-to-date and compelling is crucial for professional success. Today, we'll delve into the art of spring cleaning your LinkedIn profile, ensuring it shines brightly and attracts the right opportunities.
In this episode, we will talk about these important topics: 0:59 Completing Your Profile 1:25 Customizing Your URL 2:18 Optimize Your Cover Art and Headshot 4:12 Craft a Compelling Headline 5:56 Complete Your Contact Information 6:46 Optimize Your Summary 8:11 Leverage Featured Content 9:02 Connections 9:55 Highlight Your Experience 10:20 Education 10:51 Recommendations 12:31 Highlight Volunteer 13:17 Groups 14:33 Consistency is Key To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
As the season changes and we welcome the freshness of spring, it's also a great time to give your social media content a thorough cleaning. Just like decluttering your home, cleaning your content means getting rid of what's not working and focusing more on what is. Let's dive into some key strategies to spring clean your content and make your social media presence more effective.
In this episode, we will talk about these important topics: 0:48 Define Your Goals 1:45 Understanding Analytics 4:08 Focus on Video Content 5:40 Showcase Your Brand Values 7:36 Leverage User-Generated Content 9:42 Use Humor and Trendy Content 11:30 Educate and Inform 12:11 Utilize Disappearing Content 12:47 Create Visually Appealing Graphics To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
You have a website, but is it really working for you? Let's find out. Many businesses neglect to keep their websites up-to-date and optimized, which can really hurt their online presence and ability to connect with customers. Just like an annual spring cleaning for your home or office, it's important to periodically refresh and tidy up your website. Let's talk about it!
In this episode, we will talk about these important topics: 0:54 Check Your Domain and Hosting 2:20 Address Technical Basics 3:09 Test On All Browsers 3:41 Check Your Links 4:39 Update contact Information 5:23 Test Functionality 5:57 Proofread Your Website 6:37 Content Audit 9:41 Update News or Add a Blog 10:56 Review Your Analytics 11:21 Verify Your Call to Action 13:28 Ask for Feedback
To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Imposter syndrome can strike at any career stage, creeping in after a promotion, big achievement, or new challenge. Research shows it disproportionately affects women and other marginalized groups. Throughout this month, we'll explore various strategies for maintaining mental health online. Today, we'll dive into a common phenomenon known as impostor syndrome.
In this episode, we will talk about these important topics: 1:31 Understanding Imposter Syndrome 2:31 Recognizing the Signs 5:16 Dealing with Imposter Syndrome 8:26 Changing Your Inner Dialogue 11:34 Seeking Support The Imposter Syndrome by Dr. Valerie Young To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Social media has made it incredibly difficult for many people to maintain good mental health. It's hard to stay neutral, not compare yourself to others, and not experience FOMO - the fear of missing out. FOMO refers to the perception that others are having more fun, living better lives, and experiencing better things than you are. It stems from a deep sense of envy and can have a tremendously negative impact on your self-esteem. Since May is Mental Health Month, now is the perfect time to discuss setting limits and getting rid of FOMO to stay mentally healthy online. Let's look at both the personal and business angles.
In this episode, we will talk about these important topics: 1:42 Likes and Dislikes 2:36 Set Boundaries 4:44 Practice Gratitude 8:26 Connect Offline 5:31 Set Realistic Expectations 6:50 Focus on Revenue-Generating Activities 8:45 Automate and Streamline Processes 10:18 Plan Ahead 11:25 Prepare for Crisis 12:53 Schedule Your Post 13:36 Limit Comment Response Time To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
As many of you know, balancing mental health and social media presence can be a challenging feat, but it’s not impossible. Taking care of your mental health is crucial, whether you're a small business owner, a parent, or anyone else trying to navigate our always-connected world. As the saying goes, you have to put on your own oxygen mask before assisting others. Prioritizing self-care allows you to be at your best for those who depend on you. In this blog, we’ll list a wealth of resources specifically designed to support your mental health, many of which are free and readily available.
In this episode, we will talk about these important topics: 1:43 Understanding Your Needs 2:14 Checking Reviews 2:24 Privacy Policies 2:56 Therapy Apps 3:47 Mindfulness and Meditation Tools 5:17 Mood Tracking 7 Cognitive Behavioral Therapy 7:39 Crisis Mode/Hotlines 9:30 The Jed Foundation 12:24 Local Resources To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
As small business owners, we're constantly inundated with notifications, emails, messages, and the ever-present temptation to stay glued to our screens. In our fast-paced, always-connected world, it's easy to fall into the trap of feeling like we need to be available 24/7. However, this constant connection can take a toll on our mental health, productivity, and overall well-being. That's why it's crucial to intentionally unplug and embrace the art of digital detoxing.
In this episode, we will talk about these important topics: 1:24 What's Digital Detoxing? 1:43 How to Plan 6:27 Steps to Disconnect 10:14 Maintaining Balance Post-Detox 12:39 Tools and Tips for Long-Term Balance To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Every Wednesday morning at 10 a.m. Central, we dive into social media and marketing tips, tricks, and trends. Today’s blog is a bit different as we hosted a live Q&A session—it was a complete “ask me anything” opportunity. So, in this blog, we will dive into some fantastic questions asked by those looking to enhance their social media presence and share valuable insights!
In this episode, we will talk about these important topics: 1:24 When Is It Time to Hire? 3:25 Common Mistakes and How to Avoid Them? 5:26 How to Know Your Target Audience? 7:26 What Would You Have Started Earlier for Your Business? 8:32 Are Posting Times Important? 9:49 What's The Best Way to Grow Your Email List? 11:32 How to Ensure That Your Content is Relevant? 13:20 How to Handle Negative Comments? 16:05 What's The Secret to Closing The Deal? 17:38 Favorite Part About Running a Digital Marketing Agency? 19:32 Thoughts on Remote Work? To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Video is critical to your success online. It's the way it is—people trust you more, connect with you more, and relate to you more through video. Nobody explains your product better than you do. Video has been a trend for years and is here to stay. In this blog, we will discuss the different forms of video and why it's critical for your marketing strategy.
In this episode, we will talk about these important topics: 1:56 The Power of Video 3:04 Types of Video Content 8:53 Platform Specific Stats To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
We’re here to help you stay updated on the latest happenings in social media so you don’t have to. Today, we're going to discuss breaking news across all platforms. We also have a huge announcement coming to you at the end of July!
In this episode, we will talk about these important topics: 0:44 Larger Brands and Free Marketing 1:21 Adobe Terms of Service 2:58 The Future of TikTok in the US 5:56 Pinterest's Growth and Opportunities 6:20 YouTube's Innovative AI Tools 7:19 Meta's New AI Tool and Subscription Services 12:23 Upcoming Features on Instagram 14:51 Our Upcoming Schedule and Exciting News
To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
In the modern digital landscape, video content reigns supreme. From emails to social media and blogs, incorporating video into your marketing strategy is essential. But why is video so pivotal, and how can you ensure that the videos you create are of the highest quality? Let's get into the importance of high-quality video content and explore five top-notch video editing apps that can help you produce professional-grade videos, regardless of your skill level.
In this episode, we will talk about these important topics: 1:07 Why High-Quality Video Matters 2:02 Effective Brand Storytelling 3:28 Accessibility 4:54 The TOP Five Editing Apps To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
As a small business owner, you've likely heard that incorporating video into your marketing strategy is critical for success. However, figuring out how to produce high-quality video content can be daunting. Today, we’ll dive into the essentials of audio and video equipment to elevate your marketing materials without breaking the bank.
In this episode, we will talk about these important topics: 0:43 Why Lighting and Audio Matter 1:47 iPhone vs. Android 3:10 StreamYard 6:03 Laptop Stand 7:40 Iphone Holder 8:48 Microphones 11:10 Lighting 12:37 Publicizing Your Podcast To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
As content creators and business owners, we've all experienced burnout at some point. The constant demand for fresh content can be overwhelming, leaving us feeling creatively drained and struggling to keep up. But what if there was a way to do more with less? Enter the world of content repurposing – a strategy that can help you streamline your content creation process and maintain a consistent online presence without constantly reinventing the wheel.
In this episode, we will talk about these important topics: 2:14 Reusing Short-Form Videos Across Platforms 3:00 Crossposting on Social Media 4:11 Transcribing Videos to Blogs 5:20 Quotes and Series from Blogs 6:03 Update and Refresh Older Blogs 7:04 Converting a Blog into an Infographic 7:44 Converting Blog into a Checklist/Cheatsheet 8:16 Using Slides from a Presentation 9:11 Audio to Video 11:17 Breaking Down List into Single Post 11:46 Vendor or Partner Highlights 12:38 Top 5 Apps for Content Repurposing To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
As a small business owner, you've likely experienced the frustration of consistently posting on social media without seeing the engagement you desire. It's time to shift your focus from merely accumulating likes to building a sustainable, long-lasting community that will grow alongside your company. In this post, we'll explore effective strategies to spark real community engagement and take your social media presence to the next level.
In this episode, we will talk about these important topics: 0:55 What Has to Be True? 3:32 Be Transparent 4:45 Stories 6:09 Keep It Simple 6:26 Know Your Ideal Client Avatar 7:00 Show Your Personality 7:38Be a Resource 7:58 Tag People and Locations Appropriately 8:40 Engage on an Individual Level 9:37 Collaborate 11:11 Host Events To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
In the dynamic world of social media, Instagram stands out as a powerhouse platform for businesses and individuals alike. However, navigating the maze of recommendations and best practices can be overwhelming. Let's dive into Instagram strategies, separating the ideal from the realistic, and provide you with actionable insights to boost your presence on this visual-centric platform.
In this episode, we will talk about these important topics: 0:32 Instagram's Recommendations 2:49 Realistic and Ideal Approaches 4:08 Best URL 4:36 Hashtags 6:30 Captions vs. Comments for Hashtags 7:26 Hashtag Resources 8:36 Post Consistently 10:05 Research Trends 11:20 Use Interactive Elements and Stories 12:09 Posting at Optimal Times 13:30 User-Generated Content 13:50 Leverage Pinned Content 14:12 Engage with Your Community To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Whether you're a seasoned podcaster or just starting out, Becky is going to discuss invaluable tips and tricks to help elevate your podcasting game. From naming your podcast, learning the right equipment, and engaging your audience, we've got you covered. Get ready to take your podcasting skills to the next level and make your voice heard in the ever-growing world of podcasts.
In this episode, we will talk about these important topics: 1:00 Types of Podcast Formats 2:52 Why Have a Podcast? 4:55 Most Popular Podcast Genres 5:45 Podcast Topics 8:34 Naming 10:03 Creating an Outline 12:14 Recording Equipment 14:00 Editing Software 20:46 Recording Tips 26:21 Podcast Monetization 27:30 Final Quick Tips To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Are you heavily invested in using social media to grow your small business but struggling to get the engagement you desire from your posts and captions? If this sounds familiar, you're not alone. Crafting the perfect caption that captivates your audience and drives engagement is an art. Today, we’re going to explore the world of captivating captions, why they matter, and how to optimize your social media strategy to get noticed.
In this episode, we will talk about these important topics: 0:55 The Role of Character Count 1:50 Why Does Character Count Matter? 5:26 Best Practices for Writing Captivating Captions 17:41 FREE Download
Click HERE to access the FREE webinar + FREE downloads To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Creating engaging content remains a top priority for businesses and content creators alike. As we navigate through 2024, it's crucial to understand the latest trends and strategies that can help you captivate your audience and stand out in the crowded online space. In this blog, we'll delve into some of the most effective types of content, trending strategies for 2024, and tips on how to create content that not only attracts but retains your audience's attention.
In this episode, we will talk about these important topics: 1:19 Understanding 2024 Content Trends 2:22 The Power of Video Content 3:08 Categories of Content That Drive Engagement 8:40 Execution Tips for Creating Engaging Content 21:45 Free Downloads
Click HERE to access the FREE webinar + FREE downloads To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Social media is one of the most powerful tools for businesses to reach their audience. But with so much effort being poured into creating content, engaging with followers, and managing multiple platforms, a crucial question arises: how do you know if your social media efforts are paying off? How do you gauge if all your hard work is translating into meaningful engagement, click-throughs, or conversions? In this blog, we'll explore how to effectively measure your social media ROI (Return on Investment) and ensure that your strategies are working to your advantage.
In this episode, we will talk about these important topics: 1:02 Understanding Social Media Engagement Metrics 1:24 Engagement Metrics 2:00 Reach and Impressions 2:30 Audience Growth 2:45 Conversion and Revenue 4:52 What is Good Engagement? 8:15Tools for Measuring Social Media Success 12:40 FREE Downloads
Click HERE to access the FREE webinar + FREE downloads To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
In the dynamic world of social media marketing, understanding whether to invest in organic posts or paid ads can significantly impact your business. Both methods have their merits, but knowing when and how to utilize each can make all the difference. Let’s break down the pros and cons of organic versus paid social media posting to help you make informed decisions.
In this episode, we will talk about these important topics: 1:27 What Is Organic Social Media Posting? 2:44 Benefits of Organic Posting 4:49 How to Optimize Organic Posting 9:42 What Is Paid Social Media Posting? 9:56 Benefits of Paid Posting 11:41 Get Started with Our Free Resources
Click HERE to access the 8 week TRANSFORMATIVE course To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Running a small business can be overwhelming, especially when you wear multiple hats: social media manager, accountant, salesperson, and more. To help you manage the challenges, we’ve compiled a list of top online education resources that will help you grow your skills and expand your business knowledge. Whether you’re a solopreneur or a small business owner, these resources offer valuable insights into marketing, leadership, and personal development.
In this episode, we will talk about these important topics: 01:21 Podcasts to Boost Your Business Knowledge 06:46 Books to Elevate Your Business Skills 11:46 YouTube Channels for Learning on Demand 13:40 Other Learning Resources To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
As a small business owner, the holiday season is just around the corner, and now is the perfect time to start planning. With only 3 months left until Christmas, it’s critical to create a holiday strategy that aligns with your business goals. Whether your aim is increased sales, enhanced brand awareness, or philanthropic efforts, a well-thought-out plan can lead to success during this pivotal time of year. In this post, we'll discuss why the holidays matter for your business and how to craft an effective strategy that boosts engagement and sales.
In this episode, we will talk about these important topics: 01:06 Why Do Holidays Matter for Small Businesses? 02:10 How to Plan Your Holiday Strategy 05:56 Promoting Your Holiday Campaigns 10:00 Special Offers and Giveaways To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
As Halloween approaches, social media platforms light up with festive content that both delights and engages audiences. Whether you're a small business owner, a marketer, or simply someone looking to make an impact online, Halloween is the perfect opportunity to inject some seasonal fun into your content strategy. In this blog, we'll explore creative and effective Halloween-themed ideas to boost engagement, grow your online presence, and delight your audience. Let’s dive into these spooktacular content ideas!
In this episode, we will talk about these important topics: 02:41 Physical and Digital Decorations 04:21 Seasonal Posts & Halloween Hashtags 05:22 Halloween Costumes – Share the Fun! 06:06 Halloween Versions of Your Products or Services 06:46 Engage with Polls and Contests 07:46 User-Generated Content 9:24 Fun Content 11:01 Seasonal Discounts and Promotions 12:41 Contest
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Holiday contests! As the holiday season rapidly approaches, it’s time to focus on how you, as a small business owner or nonprofit, can take advantage of holiday contests to boost your brand.
Let’s dive into the details of running successful social media contests, from the benefits to the practical steps, and why it’s an excellent strategy for the holiday season.
In this episode, we will talk about these important topics: 01:38 Benefits of a Social Media Contest? 03:51 How to Run a Successful Contest 06:44 Top 10 Holiday Contest Ideas
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Social media has transformed how businesses interact with customers, offering them the chance to build strong online communities. However, not every interaction is positive, and negative comments or encounters with online trolls can happen to any business. Navigating negative feedback while maintaining professionalism can be tricky, but with the right strategies, you can turn challenges into opportunities for growth. Here's a detailed look at how to handle negative comments, manage online trolls, and maintain your brand's reputation
In this episode, we will talk about these important topics: 01:18 Stay On Top of Negative Comments 02:05 Evaluate and Address the Comment Appropriately 02:49 Thank Them for the Feedback 03:52 Don't Delete Negative Comments 06:00 Handling Trolls 8:14 Use Humor with Care 8:52 Positive Feedback as a Counterbalance 9:30 Take Care of Your Mental Health To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
October is in full swing, which means it’s spooky season—a time to discuss nightmares. But today’s blog isn’t about haunted houses or ghosts. Instead, we're diving into social media nightmares that can haunt small business owners, nonprofits, and even large companies. These common mistakes can derail your online efforts if not addressed, but the good news is they’re avoidable. Below, we explore the top 15 social media mistakes to steer clear of.
In this episode, we will talk about these important topics: 01:19 Ignoring Your Social Media Analytics 01:50 Not Knowing Your Audience or Ideal Client 02:27 Incomplete Bio or Missing Contact Information 03:18 Using a “One-Size-Fits-All” Content Approach 04:31 Inconsistent or Overposting 05:23 Making It All About Your Business 06:00 Ignoring Comments, Complaints, and DMs 06:48 Using Low-Quality Images and Videos 07:53 Failing to Incorporate Video Content 08:32 Buying Followers 09:12 Overusing Promotions 10:27 Misusing Hashtags 11:00 Engaging in Controversial Topics 12:36 Neglecting Visual Trends and Innovation
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
In this podcast, we’re diving into some of the biggest recent social media horror stories. It’s essential to learn from these public mistakes, especially with social media’s power to amplify every blunder. For new listeners, we are Social U, where we share weekly social media tips and insights. This year was particularly challenging for many brands and personalities, highlighting the importance of understanding and adapting to public sentiment.
In this episode, we will talk about these important topics: 01:57 Tone-Deaf Crisis Responses 02:56 Insensitive Publicity Stunts 04:34 Misleading Advertising 05:20 Provocative Social Media Posts 12:53 Lessons in Accountability and Swift Responses
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
As we head into a season of gratitude, it’s the perfect time to reflect on the ways we can show appreciation, not only personally but in our businesses as well. Expressing thanks doesn’t have to wait for Thanksgiving—it can be part of our workplace culture year-round, strengthening relationships with both our team and clients. Here are some actionable ways to incorporate appreciation into your business practices.
In this episode, we will talk about these important topics: 01:57 Public Recognition 02:31 Personalized Thank You Notes 02:52 Small Tokens of Appreciation 03:44 Flexible Work Arrangements 04:29 Professional Development 05:14 Social Events 05:43 Mental Health Support 06:30 Positive Feedback 08:01 Special Discounts and Offers 08:42 Client Appreciation Events 09:11 Referral Programs 09:23 Social Media Shoutouts 10:08 Client Surveys 11:52 Participating in Giving Tuesday
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
As we embark on a month of gratitude, it’s a perfect time to spotlight the digital tools that enrich our daily lives and make work more manageable. At Social U, our team thrives on efficiency and cost-effectiveness, and we’ve curated a list of apps, programs, and websites that are indispensable to us. Here’s a glimpse into our toolkit and why we’re so thankful for these resources.
In this episode, we will talk about these important topics: 01:21 Essential Apps for Content Creators 02:57 Video Editing Made Easy 04:50 Storage and Design Tools We Trust 06:54 Learning and Communication Platforms 08:34 Apps, Programs and Websites for Writing and Project Management 10:32 Project Management Essentials 15:26 Podcast Optimization
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
In last week’s podcast, we celebrated apps, programs, and websites that make our lives easier. This week, our gratitude turns to something closer to home: local businesses. We’re giving shout outs to some incredible businesses in our communities. Let’s shout out Birmingham businesses—the heart of where I am today.
In this episode, we will talk about these important topics: 01:13 Celebrating Birmingham’s Food Scene 03:28 Retail Therapy: Local Shops to Love 04:44 Service-Oriented Stars 08:28 Local Giving: Nonprofits Making a Difference
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
In last week’s podcast, we celebrated local businesses that we love! This week, we are switching our focus back to social media. Let’s talk about some of the best moments of social media in 2024. Take some time to enjoy these before the new year!
In this episode, we will talk about these important topics: 01:47 Massachusetts Cafe 02:55 Goat Named Mr. Joshua 03:44 Trending Moms are Leaving Gift Cards 05:41 Art Historian Discovers Long-Lost Portrait 06:51 ‘Shy’ Senior Lands Modeling Career 08:28 700 Cats Rescued 11:54 YouTuber ‘MrBeast’ Just Removed 17,000 Tons of Ocean Trash 13:11 Fishing with Andy 14:29 The Dogs Were Good Again This Week 16:00 Olympics
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
As we wrap up 2024, it's time to start thinking about what the new year will bring to the world of social media. This year has seen some significant shifts, and experts are already making predictions for 2025.
In this episode, we will talk about these important topics: 01:09 The Rise of Micro-Influencers 02:36 The Return of Public Forum 03:53 Experimental Marketing 05:25 Unscripted and Authentic Content 13:55 The Comeback of Instagram (Maybe?) 14:42 The Rise In Trust of Influencers 15:40 The Reign of Video 16:30 The Importance of Employee Advocacy 16:57 The AI Dilemma 17:56 Social Responsibility
To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: ClickHERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
The potential ban of TikTok has been a major topic of discussion, and the situation is rapidly evolving. While a court has temporarily blocked the ban, it's crucial for businesses to be prepared for the possibility of losing access to this popular platform.
In this episode, we will talk about these important topics: 01:18 The Ban 01:30 Legal Challenges 04:54 Potential Impact 06:55 Download Your Content 07:44 Explore Alternative Platforms 08:38 Stay Informed
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
In the dynamic world of social media, consistent growth and engagement require a proactive approach. A self-audit is essential for any business looking to optimize its social media presence and ensure it's effectively reaching its target audience. This in-depth review allows you to analyze your current strategies, identify areas for improvement, and refine your approach for maximum impact.
In this episode, we will talk about these important topics: 00:50 TikTok Update 02:19 Step 1 - Goal Setting 03:30 Step 2 - Content Audit 04:58 Step 3 - Audience Analysis 06:23 Step 4 - Technical Check 08:37 Step 5 - Platform Analysis
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
Finding Your Perfect Match: Choosing the Best Social Media Platform for Your Business
00:30:45
As a small business owner, you wear many hats. Marketing can feel overwhelming, especially when it comes to social media. With platforms like Facebook, Instagram, LinkedIn, YouTube, and TikTok, it can be tempting to try to be everywhere at once. However, spreading yourself too thin can be counterproductive.
The key is to identify the best social media platform for your specific business needs and target audience. This will allow you to focus your efforts and maximize your return on investment.
In this episode, we will talk about these important topics: 03:00: Understanding Your Audience is Key 0:00 Analyzing Your Audience 04:20 Facebook 08:44 Instagram 16:00 LinkedIn 18:57 TikTok 25:18 YouTube 29:15 Choosing the Right Platform for You
To get a FREE Content Calendar: Click HERE To see the video: ClickHERE To read the blog: ClickHERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
In today's crowded marketplace, your brand is your most valuable asset. It's more than just a logo; it's the identity and story of your company, what sets you apart from the competition, and what resonates with your target audience. As a social media manager or small business owner, understanding and investing in your brand is crucial for success.
In this episode, we will talk about these important topics: 00:52 What is a Brand? 01:33 Benefits of Rebranding 05:30 When is it Time to Rebrand? 08:44 Logos: What to Do and What Not to Do 16:00 LinkedIn 18:57 TikTok 25:18 YouTube 29:15 Choosing the Right Platform for You
To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE
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Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE
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