Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers (Jeff Sieh)

In this week’s episode, we had the pleasure of hosting Nick Nimmin, a YouTube expert. Nick generously opened up about his in-depth knowledge and hands-on experience with YouTube Shorts, emphasizing the significance of optimizing around topics, repurposing content, and understanding the YouTube algorithm.

A major highlight of our discussion was the recent news about YouTube Shorts dropping links. Nick shed light on the implications of this change, especially for creators who have been leveraging these links for monetization and driving traffic. He emphasized the potential shift in strategy that creators might need to adopt and the importance of staying agile in the ever-evolving YouTube landscape.

Throughout our engaging conversation, Nick delved into the nitty-gritty of YouTube Shorts. He shared his favorite techniques and tools, stressing the importance of aligning your short-form content with your long-form videos to maximize watch time and impressions. He also touched upon the potential integration of YouTube Shorts with playlists, hinting at the exciting possibilities on the horizon.

Nick offered invaluable insights into the world of YouTube Shorts, highlighting how creators can repurpose their podcasts and live streams effectively. He emphasized the need for authenticity and creating content that resonates with your target audience rather than just focusing on the guest.

Listeners will get a comprehensive understanding of Nick’s multifaceted approach to YouTube Shorts. Whether you’re a seasoned YouTuber or just dipping your toes into the world of short-form content, this episode is a treasure trove of information.

Don’t miss this enlightening episode to gain actionable insights from Nick Nimmin and learn how you can master YouTube Shorts, optimize your content, and stay ahead in the ever-evolving landscape of YouTube.

Resources Mentioned:

Nick Nimmin’s YouTube Channel: www.youtube.com/nicknimmin

Best Creator Tools: www.bestcreatortools.com

VidSummit: www.vidsummit.com

Conor Brown: www.wdwopinion.com

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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans

In this episode, we were thrilled to host Diana Gladney, an expert in video marketing and founder of Video Simplified. Diana shared her valuable insights into the world of video content creation, focusing especially on her strategies for helping businesses make their mark through video marketing.

During our stimulating discussion, Diana unpacked her content creation process, highlighting her favorite tools such as Ecamm Live for live streaming and Restream for multi-platform broadcasting. She stressed the importance of having a streamlined system for managing content ideas to ensure they are not lost in the hustle of daily operations.

As the conversation unfolded, Diana delved into her approach to creating a series of the right videos for the target audience. She emphasized the importance of understanding your audience's needs and crafting content that resonates with them, ultimately driving engagement and growth.

Our discussion took an exciting turn when Diana mentioned her upcoming participation as a camp counselor at the Ecamm Creator Camp. This platform will offer her the opportunity to further share her knowledge and experience with fellow creators, providing valuable insights into successful video content creation.

Listeners were also introduced to Diana's new book, "The One Right Video", which is designed to help businesses create effective video content for their target audiences. Additionally, her website dianagladney.com serves as a resource hub, providing a wealth of information on video content creation and marketing.

To connect with Diana Gladney and delve into her rich content, visit her website at www.dianagladney.com or grab a copy of her book at www.onerightvideo.com. Stay updated on her latest endeavors by following her on social media platforms.

This episode featuring Diana Gladney was made possible by our sponsor, Ecamm. Discover their state-of-the-art live show tools and learn more at www.socialmedianewslive.com/ecamm.

Tune in to this exhilarating episode to gain indispensable insights from Diana Gladney and discover how you can elevate your video content creation and leverage her expertise in your own entrepreneurial journey.

In this episode, we’re joined by Peg Fitzpatrick, a social media strategist, author, and small business advocate, to uncover strategies for making your business shine online. Peg shares insights from her latest book, The Art of Small Business for Social Media: A Blueprint for Marketing Success, offering practical advice for entrepreneurs eager to grow their brands with confidence and creativity.

We explore how to craft a winning social strategy, set achievable SMART goals, and engage your audience authentically. Peg also opens up about her journey as Canva’s first head of social strategy, building a global community and creating lasting brand impact.

Key Takeaways:

• The importance of defining your target audience and building a strong brand voice.
• How SMART goals can transform your social media campaigns.
• Leveraging tools like Canva for efficient content creation.
• The value of user-generated content and how to encourage your audience to share.
• Why small businesses should focus on engagement over follower count.

Resources:

• Order Peg’s book, The Art of Small Business for Social Media (affiliate link)
• Peg's Website: pegfitzpatrick.com
• Connect with Peg on Instagram: @PegFitzpatrick

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range...

Embark on a magical marketing journey with Conor Brown, Director of Agent Development at Keys to the Castle Travel and founder of WDWOpinion. Drawing from his training and experience as a Walt Disney World cast member, Conor unveils how Disney's mastery of storytelling can elevate your brand narrative.

Delving into the behind-the-magic of Disney's renowned guest services and immersive theming, Conor outlines key storytelling strategies including establishing clear communication, crafting cohesive beginnings-middles-ends, and facilitating smooth transitions between ideas. He stresses focusing on the desired guest experience, then working backwards to build emotive stories that foster lifelong fans.

Conor also shares his perspective on overcoming common small business pitfalls like fear of self-promotion. He emphasizes lead generation through valuable storytelling versus hard selling. Conor encourages exceeding expectations through personalized attention, proving goodwill pays off exponentially.

Gain extraordinary insights from an industry expert on harnessing your brand’s unique magic. Discover more Disney marketing secrets in this enchanting episode.

Key Points:

• Disney's mastery of experience-based storytelling
• Strategies like clear communication and cohesive narrative structure
• Designing experiences focused on desired guest emotions
• Lead generation through valuable storytelling vs. hard-selling
• Exceeding expectations with personalized attention and care

Resources:

WDWOpinion - www.wdwopinion.com

Keys to the Castle Travel - www.keystothecastletravel.com

Momentum Workshop - www.loumongello.com/momentum

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a

Dive into the dynamic world of holiday marketing with our special guests, renowned influencers Mary Lou Mandl and Kurt Nugent, in this Social Media News Live episode. They share invaluable insights into leveraging live selling and innovative technology to skyrocket sales during the festive season.

Mary Lou Mandl, a seasoned content creator and digital marketing expert, unpacks her strategies for creating compelling product videos and live streams. She emphasizes the importance of authenticity and engagement in building trust with your audience. Mary Lou also shares her experiences with different platforms, offering tips on how to adapt your approach to maximize impact.

Kurt Nugent, an accomplished livestream coach and marketing guru, delves into the art of storytelling in live selling. He discusses effectively using narratives to connect with audiences, turning viewers into loyal customers. Kurt provides practical advice on leveraging existing technology to enhance your live selling experiences, ensuring they are memorable and effective.

Throughout the episode, both guests highlight the necessity of starting early, being consistent, and truly understanding your audience's needs. They stress the importance of not just selling products but selling experiences and solutions, making your holiday hustle not only profitable but genuinely engaging.

Key Points:

• Authenticity and engagement are key to building trust in holiday marketing
• Adapting strategies to different platforms for maximum sales impact
• The power of storytelling in live selling to connect and convert
• Practical tips on leveraging technology for effective live selling

Resources:

• marieloumandl.com
• kirkrnugent.com

Join us in this enlightening journey and gear up to make your holiday sales season successful and genuinely magical!

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and

In this future-focused episode, we are thrilled to be joined by Ryan Koral, founder of Tell Studios and Studio Sherpas. Ryan has masterfully fused his passion for visual storytelling with cutting-edge AI. He gives us an inside look at how AI enhances and streamlines workflows, allowing more time for the craft of storytelling.

Ryan outlines how AI aids in creating efficient systems for client onboarding. Transcripts from initial client workshops can be analyzed by AI to quickly turn around proposals, saving many hours. AI also suggests relevant b-roll footage and interview questions to cover key messaging pillars.

For editing, Ryan details how AI-powered tools like Descript and Adobe Premiere help remix music, optimize audio, and generate shareable clips. This creates value for clients through repurposed content. Ryan emphasizes maintaining stylistic authenticity by giving AI proper prompts and contexts.

Looking ahead, Ryan foresees AI learning our creative styles to improve its suggestions over time. But he believes nothing can replace human connection and relationships. Ryan encourages developing innate storytelling abilities alongside technical AI proficiency.

Dive into this future-focused conversation exploring the intersection of heart and technology in visual media. Discover Ryan's insights for leveraging AI as a collaborative tool while preserving what makes your work uniquely yours.

Key Takeaways:

• Using AI to systemize and expedite client onboarding and content creation
• Remixing music, improving audio quality and generating shareable clips with AI
• Maintaining authenticity by providing AI proper prompts and guardrails
• Envisioning AI learning our styles to offer personalized creative input
• Developing innate human abilities like storytelling alongside AI skills

Resources:

• Tell Studios: tellstudios.com
• Studio Sherpas: studiosherpas.com
• Ryan Koral's Video Marketing Secrets: tellstudios.com/secrets

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting,

In this week's episode, we had the honor of hosting Leslie Samuel, a renowned educator and founder of Interactive Biology. Leslie shared his wealth of knowledge and experiences in building a successful brand and business around his passion for biology.

During our conversation, Leslie delved into his journey as an educator and the inspiration behind Interactive Biology. He discussed his approach to engaging audiences, emphasizing the power of storytelling and the importance of making people feel valued and empowered. Leslie's genuine desire to serve others was evident as he shared anecdotes from his coaching sessions, showcasing his ability to help individuals recognize their own brilliance.

We also explored the impact of AI on Leslie's work. He revealed how AI tools have transformed his content creation process, enabling him to generate ideas, script his videos, and even edit them with ease. Leslie embraced AI as a valuable resource, emphasizing its ability to enhance efficiency and effectiveness in delivering his message.

Leslie's experiences in media and television were another highlight of the conversation. From being featured on shows like Strange Evidence to appearing in news segments, he shared how these opportunities have contributed to his personal brand. Leslie emphasized the importance of leveraging these experiences to establish credibility further and connect with his audience.

Listeners were introduced to Leslie's various platforms, including InteractiveBiology.com for his biology-related content and IAmLeslieSamuel.com for his broader coaching and brand-building resources. His authenticity and commitment to making a positive impact were evident throughout the discussion, inspiring listeners to embrace their unique qualities and approach their passions with unwavering dedication.

This episode featuring Leslie Samuel was made possible by our sponsor, Ecamm. Discover their innovative live show tools and learn more at socialmedianewslive.com/ecamm.

Tune in to this captivating episode to gain valuable insights from Leslie Samuel and discover how you can build a brand and business around your passion while leveraging the power of storytelling and embracing the benefits of AI in your content creation journey.

In this episode of Social Media News Live, we dive into the world of email marketing with the seasoned expert, Paul Gowder. Paul, the founder of powwows.com, shares his deep insights on how to craft successful email campaigns and build vibrant online communities. As we navigate through the essential steps of email marketing, Paul reveals strategies to grow and engage your email list, emphasizing the significance of authenticity and community engagement in your communication.

Key Points:

• Strategies for starting and nurturing an effective email marketing campaign.
• The importance of segmenting and personalizing your email lists for better engagement.
• Techniques to grow your email list using creative methods like giveaways and compelling content.
• Tips on avoiding common pitfalls in email marketing and staying compliant with evolving regulations.
• Insights into future trends in email marketing and adapting to technological advancements.

Resources:

• powwows.com: Visit Paul's website to explore his work and gain more insights into building online communities.
• PaulGowder.com: Find out more about Paul's consulting services and access resources for enhancing your email marketing strategies.

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

It's all about sales in this episode of Social Media News Live! We discuss the essence of authentic selling with Aleasha Bahr, a seasoned sales strategist and the innovator behind the Black Sheep Sales Method. Aleasha demystifies the sales process, advocating for a personalized, pressure-free approach that champions genuine connections over conventional sales tactics. She shares her insights on recognizing and nurturing potential client relationships based on mutual fit rather than aggressive pitching. Through her journey and expert strategies, Aleasha empowers listeners to redefine their sales narrative, ensuring that interactions are not only more human and relatable but also significantly more effective.

Key Points:

• Embracing authenticity in sales to foster genuine connections
• Personalizing sales strategies to align with one's unique style and client needs
• The power of identifying and communicating with ideal clients based on fit
• Tips on leveraging personal stories and experiences to enhance relatability and trust

Resources:

• Black Sheep Sales Method - Discover more about Aleasha's innovative approach to sales
• Sales is Not a Dirty Word Podcast - Gain deeper insights from Aleasha's discussions on authentic selling strategies

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to...

Join us for an inspiring discussion on crafting memorable experiences with Phil Mershon, Director of Experience at Social Media Examiner and author of Unforgettable: The Art and Science of Creating Memorable Experiences.

Phil shares insights from his book on using memory science to create unforgettable personal brands, content, and events. He outlines the 3Ms framework: Memorable, Meaningful, and Momentous. We explore how to craft unexpected, multi-sensory moments that emotionally resonate with audiences.

Delving into content creation, Phil stresses truly knowing your audience and constantly experimenting. He gives tips on storytelling techniques to capture attention, incorporating inclusive design, and practicing intentionally. Phil also details common mistakes that make brands forgettable and how to avoid them.

Throughout our lively chat, Phil pulls from his extensive experience planning transformative conferences and performances. He emphasizes the power of personal connections and community. Discover more memorable advice in this engaging episode.

Key Points:

• Using the 3Ms (Memorable, Meaningful, Momentous) to create unforgettable experiences
• Crafting unexpected moments and understanding audience journeys
• Experimenting with content while maintaining your core brand
• Practicing and refining content through feedback and data
• Engaging all the senses and learning styles for inclusive experiences
• Fostering human connections and community

Resources:

Purchase Unforgettable book: jeffisieh.live

Phil Mershon: www.philmershon.com

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and...

In this compelling episode, we had an insightful conversation with Dustin Stout, the creator of Magi AI. Dustin shared the inspiration behind Magi AI, a user-friendly interface for OpenAI's ChatGPT, designed to simplify and revolutionize the content creation process.

In our chat, Dustin delved into the functional aspects of Magi AI, particularly highlighting the platform's intuitive folder system designed to neatly organize your chats. He also shared his thoughts on the transition from GPT-3 to GPT-4, discussing how this upgrade brings about a paradigm shift in AI-assisted content creation.

Dustin went on to elaborate on how Magi AI has been custom-built to enhance efficiency in content creation, featuring live URL following, a robust search function, and the capacity to create personalized AI personas. He demonstrated how these features can be leveraged to manage your social media presence more effectively.

Towards the end of our conversation, Dustin unveiled Magi AI's exciting new team collaboration feature, where team members can share chats and contribute to them within the platform, enhancing productivity and efficiency.

For more in-depth insights from Dustin Stout, and to learn how to make the most of AI in your content creation process, tune in to the complete episode.

Guest Details:

Dustin Stout: Creator of Magi AI, can be found on social media as @DustinWStout and at www.magi.co.

Sponsor:

This episode was made possible by Ecamm. For more information, visit www.socialmedianewslive.com/ecamm.

Dive into the world of email marketing with Liz Wilcox, the fresh princess of email strategy. Liz unravels her secrets to curating an email list that not only engages but also converts effectively. From her initial strides in the realm of email marketing to generating a multiple six-figure income, Liz's journey is packed with actionable insights.

Delving deep, Liz elaborates on how to pivot email marketing strategies into consistent revenue streams. She underscores the significance of fostering online relationships and crafting emails that resonate, captivate, and, crucially, lead to purchases. Liz's mantra? Personalization, vision, and values should be at the heart of every email sent.

As we navigate the episode, Liz offers a glimpse into her successes, including the growth and sale of a thriving blog, a buy-out from her second venture, and the establishment of a booming six-figure business. Her strategies emphasize simplifying the email marketing process while ensuring every message sent is a reflection of one's unique personality and brand vision.

Discover the nuances of email list growth and the art of building a loyal community in this enlightening episode.

Key Points:

• Crafting an email list that genuinely engages and converts.
• Turning email marketing efforts into tangible revenue streams.
• Building and nurturing online relationships through strategic email campaigns.
• Liz's transformative journey in the world of email marketing.
• The significance of personalization, vision, and values in email content.

Resources:

Liz Wilcox's Official Website

Liz Wilcox's Email Marketing Membership

Liz Wilcox's Free Email Swipe Files

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and

Join us as we explore harnessing AI to boost creativity with Katie Richman, a veteran in the media and tech industries. Katie shares insights from her diverse career spanning major media companies, startups, and big tech.

Delving into the creative process, Katie outlines how to leverage AI tools like ChatGPT for brainstorming and ideation. She provides tips for prompting AI to generate innovative results, like treating it as a "human junior partner" and giving it creative freedom within helpful guidelines. Katie also stresses the importance of giving AI feedback to refine its suggestions.

Looking at tactical applications, we discuss how AI could shape personalized marketing campaigns and user engagement. Katie envisions AI learning creator styles to make personalized content recommendations while maintaining authenticity.

Katie also gives a fascinating inside look at emerging tech advancements from her time at Facebook Reality Labs. She shares her vision for start-up Loud Labs and the future implications of converging AI, AR, VR and location-based technologies.

Throughout the episode, Katie emphasizes using imagination and an experimental mindset to unlock AI's creative potential while avoiding potential pitfalls. Tune in for this forward-looking discussion!

Key Takeaways:

• Treating AI tools as collaborative partners, not just tools
• Prompting AI creatively and giving it feedback to refine suggestions
• Maintaining authenticity while using AI to enhance efficiency
• Importance of transparency regarding AI's role in content creation
• Embracing imagination and an experimental approach with AI

Resources:

• Katie's LinkedIn: www.linkedin.com/in/katierichman
• Tech Normal Blog: https://medium.com/@technormal

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a

In this episode, we were delighted to welcome Peg Fitzpatrick, a renowned social media strategist and popular blogger. Peg shared her extensive knowledge and insights into the world of social media, focusing particularly on the new platform, Instagram Threads.

During our conversation, Peg delved into the features and functionalities of Instagram Threads, discussing its potential for organic reach and the unique verification process. She highlighted the importance of understanding and leveraging new platforms to reach a wider audience and maximize the impact of social media marketing.

Peg also shared her experiences with other platforms like Twitter, specifically recommending Instagram Threads for its unique features and benefits. She emphasized the experimental nature of her work on Threads and the advantages of using the platform to engage with her audience in real-time.

As the discussion progressed, Peg shed light on her approach to creating engaging content. She emphasized the importance of being "platform agnostic" and understanding how to translate your brand across different platforms while working to provide value to her audience.

The conversation then took an exciting turn as Peg explored the backstory of her upcoming book. She shared how her journey began, what readers can expect, and how she's managed to create a unique and engaging book that resonates with small business owners.

To connect with Peg Fitzpatrick and explore her  content, visit Peg's website at www.pegfitzpatrick.com or follow her on all social media platforms, @PegFitzpatrick.

This episode of Social Media News Live was made possible by our sponsor, Ecamm. Discover their innovative live show tools and learn more at www.socialmedianewslive.com/ecamm.

Tune in to this electrifying episode to gain valuable insights from Peg Fitzpatrick and discover how you can leverage Instagram Threads, understand the importance of being "platform agnostic," and create engaging content in your own social media journey.

In this episode, join us for a deep dive into the world of crafting compelling short-form content with the innovative Shelly Nathan. As a master of creating engaging narratives in bite-sized formats, Shelly explores the nuances of short-form content creation, focusing on platforms like TikTok, YouTube Shorts, and Instagram Reels. She shares her journey and insights into transforming quick clips into captivating stories that resonate with audiences.

Shelly delves into the critical importance of the first few seconds of a video, emphasizing the need for content that immediately hooks viewers. She discusses the power of retention metrics and subscriber growth as key indicators of short-form content success. Shelly also touches upon the balance between chasing new, shiny features and utilizing established tools and how experimenting with emerging technologies can enhance content strategy.

Additionally, Shelly talks about diversifying income streams in the digital content space. She emphasizes the effectiveness of leveraging analytics for brand partnerships and sponsorships and the importance of authenticity in these collaborations.

Key Points:

• Mastering the art of short-form content on various platforms.
• Importance of immediate engagement and retention in short videos.
• Balancing innovation with established content creation tools.
• Diversifying income through strategic brand partnerships and analytics.

Resources:

• Shelly's YouTube Channel
• Shelly's TikTok Channel
• Shelly's ContentMinis

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about...

JP Hightek, a live video and global branding expert, shares his journey from traditional media to building a thriving brand with live video while sharing practical strategies that can transform your business.

From branding insights to the crucial role of community in live streaming, JP offers a masterclass on how to leverage live video to engage audiences, build trust, and convert leads into customers. He explains how live video fosters authenticity, creates a sense of exclusivity, and enhances your brand’s visibility.

Throughout our chat, JP highlights key tactics, including consistent content delivery, premium branding, and integrating live video into your broader marketing plans. Learn how to make your live streams stand out with professional lighting, superior audio, and dynamic branding strategies that captivate your audience.

This episode is packed with actionable advice on elevating your live video game and building a thriving community around your brand.

Key Points:

• Using live video to build community and scale your business
• Importance of consistency and authenticity in live streaming
• How premium branding increases your perceived value
• Practical strategies for integrating live video into your business
• Leveraging live video to create exclusive, engaging content

Resources:

• JP Hightek’s Website: www.jphightek.com
• Content Creators University: contentcreatorsuniversity.com

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences

Join us for an insightful discussion with Corey Walker, co-author of Instagram for Business For Dummies and Instagram For Dummies, as we explore how businesses can leverage Instagram to grow their brand authentically in 2024 and beyond. Corey shares her expertise in optimizing Instagram for businesses of all types—whether you’re a visual brand or a service-based provider.

In this episode, Corey covers everything from Instagram SEO strategies to using Reels and Stories effectively. She also reveals how businesses can navigate the ever-changing landscape of Instagram features while staying true to their voice and values.

Key Takeaways:

• Why authenticity is the guiding principle for Instagram in 2024 and 2025.
• Understanding Instagram SEO and its role in helping your content get discovered.
• How Reels and Stories serve different parts of your marketing funnel.
• The power of series content to keep your audience engaged.
• Why businesses should prioritize micro-influencers and user-generated content.

Resources Mentioned:

• Corey Walker’s Instagram: @coreycwalker
• Corey’s Newsletter: The Marketing Specialist
• Pre-order Corey’s new book, Instagram for Business For Dummies (3rd Edition). Affiliate link: Amazon

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or...

Ever wondered how AI could perfectly reflect your brand’s unique voice? This week on Social Media News Live, we’re exporting the world of authentic AI branding with Kinsey Soderberg, the mind behind Authentic AI. Kinsey walks us through her human-first approach to leveraging AI tools, ensuring your brand’s personality remains front and center.

Key Takeaways:

• AI as Your Intern: Kinsey compares training AI to training an intern—don’t expect magic without guidance. AI shines when given clear instructions about your brand’s tone, values, and audience.
• Building a Brand Blueprint: Learn how Kinsey’s 80-page Brand Blueprint helps ChatGPT create nearly spot-on content while saving her hours each week.
• Repurposing Like a Pro: From social media captions to blog posts, Kinsey shows how AI can transform one piece of content into a multi-platform powerhouse.
• Maintaining Authenticity: AI isn’t about replacing your creativity but amplifying it. Kinsey emphasizes using AI as a collaborative partner, ensuring the human touch stays intact.

Resources Mentioned:

• DIY with AI Website – Kinsey’s hub for tools and resources.
• Brand Blueprint Course: Create your own ultimate brand training guide for AI. Learn More
• Reels Prompt Playbook: Download free AI-powered Reels prompts. Get It Here

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting...

In this week's episode, we delved deep into the intricacies of podcast networking with our distinguished guest, Erik Fisher. Together with Jeff Sieh and co-host Chris Stone, we explored the nuances of building genuine connections in the podcasting world, emphasizing the significance of strategic planning, genuine interactions, and maximizing the benefits of networking efforts.

Throughout our enlightening conversation, Erik Fisher unveiled his unique "hit list" approach to networking. He emphasized the importance of pre-planning and setting clear expectations for every interaction, ensuring that each connection is meaningful and purposeful.

Our co-host, Chris Stone, complemented Erik's insights with his experiences as a "connector" in the podcasting community. Chris shared his philosophy of serving the community by introducing like-minded individuals, fostering collaborations, and nurturing potential partnerships.

Jeff Sieh, adding to the discussion, shared anecdotes from his podcasting journey, emphasizing the importance of supporting friends and colleagues in the industry. He also touched upon the strategic aspects of networking, such as identifying potential contacts and ensuring impactful interactions.

Listeners are in for a treat as they gain a comprehensive understanding of podcast networking, enriched by the experiences and insights of Erik Fisher. This episode is a must-listen for anyone looking to expand their podcasting network and build genuine connections.

Join us in this captivating episode to grasp the essence of podcast networking, learn the art of building genuine connections, and enhance your podcasting journey with strategic networking insights.

Resources Mentioned:

Beyond the To-Do List

Chris Stone

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a

Join us for an informative and engaging discussion on the transformative power of SEO with Lauren Gaggioli, a seasoned digital entrepreneur and organic content marketing expert. Lauren shares her strategies for demystifying SEO, highlighting how businesses can enhance their online visibility and benefit from organic search without feeling overwhelmed.

Lauren delves into practical approaches to SEO, emphasizing the importance of quality content and focusing on human-first strategies. She sheds light on the ongoing changes in SEO practices and how businesses can adapt without chasing every minor update. Lauren’s insights are grounded in her extensive experience in leveraging SEO to grow and sell her first business, making her advice particularly valuable.

Key Points:

• Embracing SEO as a powerful tool for business growth, not just a technical necessity.
• The significance of quality content in SEO and how it aligns with Google's algorithmic preferences.
• Navigating SEO updates pragmatically without getting bogged down by the minutiae.
• Practical strategies for enhancing online visibility through effective SEO practices.

Resources:

• Lauren Gaggioli.com
• Organic Marketing Ecosystem Course - Learn more about Lauren's comprehensive course on organic strategy consulting.
• Virtual Mastermind for Online Marketing Entrepreneurs - Join Lauren’s mastermind to connect with other digital entrepreneurs.

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker,...

In this episode, we discuss the fascinating world of video engagement with Tanya Smith, a master of video coaching and strategic online engagement. Discover her top strategies for transforming passive viewers into a vibrant community and elevating your brand's presence through compelling video content.

Tanya emphasizes the importance of genuine interaction and strategic content planning. She explains the delicate balance of engagement and content delivery, ensuring that her audience is not just watching but actively participating.

Looking forward, Tanya discusses her vision for the future of video engagement, highlighting the ongoing importance of authenticity and strategic planning in an increasingly digital landscape. She also shares valuable tips on avoiding common pitfalls in video marketing and how to seamlessly integrate video into your marketing strategy to enhance your brand's online presence.

Throughout the conversation, Tanya offers insights into her platforms, Get Noticed with Video and her podcasts, Stream Like a Boss TV, and App Therapy Club. Learn more about how these platforms help individuals and businesses amplify their online brand through video.

Key Points:

1. Mastering video engagement to build community and enhance brand presence.
2. Balancing interactive engagement with content delivery.
3. Navigating the future of digital communication with authenticity and strategic insight.
4. Practical tips for integrating video into your marketing strategy.

Resources:

• Stream Like A Boss YouTube Channel
• Stream Like a Boss TV
• App Therapy Club

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live...

This week, Katie Fawkes and Natalie Burnett from The VHS Club discuss the ins and outs of starting a video podcast. These dynamic duos share their journey from childhood friends to video podcasting enthusiasts, offering a candid look at the challenges and triumphs of their creative venture.

Katie and Natalie kick off by recounting their initial hurdles, from overcoming perfectionism to managing technical aspects. Katie, a seasoned Ecamm user, discusses how familiarity with the tool eased their startup process, while Natalie, new to the scene, shares her apprehensions and how she tackled them.

Key Points:

• Overcoming Perfectionism: Katie and Natalie share their initial hurdles and how they overcame them to start their video podcast.
• Technical Setups: Recommendations for beginners on using familiar and user-friendly tools like Ecamm and YouTube.
• Audience Engagement: The importance of interactive elements and community feedback in growing a podcast.
• Consistency and Balance: Tips on maintaining a regular podcast schedule while balancing personal and professional commitments.
• Merchandise Store: How their Fourth Wall store has enhanced audience connection and support.

Resources:

• The VHS Club Podcast: thevhsclubpod.com
• Fourth Wall: A platform for easily setting up a merch store.

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from...

In this week's episode, we were thrilled to host Jim Fuhs and Chris Stone, the dynamic duo behind Dealcasters. Jim and Chris shared their wealth of knowledge and insights into the world of content creation, focusing particularly on their strategies for repurposing content and leveraging Amazon Live.

During our lively conversation, Jim and Chris delved into their content repurposing strategy, discussing their preferred tools, such as Descript for editing and creating short, engaging clips from longer content. They highlighted the importance of repurposing content to reach a wider audience and maximize the value of their work.

The pair also shared their experiences with Amazon Live, specifically recommending the platform for its unique features and benefits. They emphasized the experimental nature of their work on Amazon Live and the advantages of using the platform to engage with their audience in real time.

As the discussion progressed, Jim and Chris shed light on their approach to creating engaging content. They emphasized the importance of authenticity and staying true to their brand while working to provide value to their audience and solve their problems.

The conversation then took an exciting turn as Jim and Chris explored the backstory of Dealcasters. They shared how their journey began, their favorite episodes, and how they've managed to create a unique and engaging show that resonates with their audience.

Listeners were also introduced to Dealcasters, where they can immerse themselves in their tech-focused content. Additionally, their Amazon Live shows provide a platform to further indulge in their engaging and informative content.

To connect with Jim Fuhs and Chris Stone and explore their captivating content, visit Dealcasters' website at www.dealcasters.live or follow them on all social media platforms, @dealcasters.

Connect with Our Guests:

• Jim Fuhs: Fusion Marketing Live
• Chris Stone: Chris Stone Contact

This episode of Social Media News Live was made possible by our sponsor, Ecamm. Discover their innovative live show tools and learn more at www.socialmedianewslive.com/ecamm.

Tune in to this riveting episode to gain valuable insights from Jim Fuhs and Chris Stone and discover how you can repurpose content, leverage Amazon Live, and create engaging content in your own content creation journey.

Join Jeff Sieh and Conor Brown in a lively episode of Social Media News Live, where it's all about your questions! This time, Jeff and Conor take the stage, answering your questions on social media, content creation, and even their personal journeys.

Jeff and Conor share personal stories, insights, and tips from their diverse experiences. From Jeff's early days as a magician to Conor's stint in the Disney College Program, they discuss how these unique experiences shaped their approaches to marketing and entrepreneurship.

They tackle topics ranging from the importance of effective communication and storytelling to the value of mentors. Jeff highlights the influence of his father and community leaders, while Conor reflects on the lessons learned from his dad, Walt Disney, and modern-day philosopher Ryan Holiday.

The discussion also delves into content creation strategies, focusing on audience engagement over sheer numbers and the importance of email marketing. Jeff emphasizes the value of building a strong email list and using lead magnets, while Conor talks about the necessity of focusing on a specific audience to build a successful business.

Throughout the episode, Jeff and Conor engage with the audience, sharing advice on practical topics like starting with a blank page, monetizing live streams, and the importance of consistency in content creation.

Key Points:

• Personal stories from Jeff and Conor's unique career paths
• Effective communication and storytelling techniques
• The role of mentors in professional growth
• Strategies for audience engagement and content creation
• The importance of email marketing and lead magnets

Resources:

• Jeff Sieh's Toolbox - www.jeffsieh.com/toolbox
• Conor Brown's Vacation Planning - www.vacationkingdoms.com

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live...

This week, we journey into the heart of mindful marketing with Angie Robinson, a distinguished leadership and personal development coach. Angie brings over two decades of experience to show how self-awareness and mindfulness can profoundly transform your marketing approach and brand success.

Embark on exploring the human mind with Angie as she delves deep into the concept of self-awareness. Understand how knowing yourself, your strengths, values, and beliefs can lead to more intentional and authentic interactions in life and the demanding marketing world. Angie discusses the often-overlooked power of introspection and mindfulness in creating a brand that truly resonates with its audience.

Discover the delicate dance between personal and professional development and how one inevitably influences the other. Angie provides practical advice for integrating self-awareness practices into your daily routine, enhancing your marketing strategies, and enriching your personal growth.

As we navigate the ever-evolving marketing landscape, Angie emphasizes the importance of staying true to your values and vision. Learn how to harness the power of your unique perspective and transform it into a compelling narrative that captivates your audience. Whether you're an established marketer or just starting, this episode is full of insights for anyone looking to infuse authenticity and mindfulness into their brand strategy.

Key Points:

• The transformative power of self-awareness and mindfulness in marketing.
• Strategies for integrating personal development into professional growth.
• Building a brand that's authentic and resonates on a deeper level with your audience.

Resources:

• Angie Robinson Coaching and Consulting LLC - Discover more about Angie's work and how she can guide you on your journey to a mindful and successful brand.
• Practically Perfect Leader Podcast - Dive deeper into leadership and personal development with Angie's insightful podcast.

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and

Join us for a fascinating conversation with Mike Russell, as he reveals how he’s blending the power of AI with creativity to revolutionize content creation. With over 25 years of experience in radio, podcasting, and audio and video production, Mike shares his journey of using AI tools to grow his YouTube channel Creator Magic, create engaging content, and streamline his workflow.

In this episode, Mike explains how AI fills knowledge gaps, from generating YouTube thumbnails to assisting with video ideation. While AI can be a powerful assistant, Mike stresses the importance of human input, emphasizing that creators must continue to refine their craft. He also discusses the future of AI in content creation, predicting a world where creators may develop AI avatars to engage with audiences around the clock.

Mike’s unique perspective blends practical advice with a thoughtful approach to AI’s role in the creative process, making this episode a must-listen for any creator looking to harness AI while maintaining their authentic voice.

Key Points:

• How AI assists in content creation and growing a YouTube channel
• Tools for AI-driven video ideation, thumbnail creation, and content optimization
• The balance between AI assistance and human creativity
• The future of AI avatars and 24/7 audience engagement
• Ensuring content remains authentic in the age of AI

Resources:

• Creator Magic YouTube Channel: Subscribe here
• Music Radio Creative: Visit here

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining...

Ever thought about hitting the reset button? We sure have! Join Jeff Sieh and Conor Brown as they reflect on what they’d do differently if they had to start their business from scratch. From avoiding rookie mistakes to smarter strategies, this episode is packed with wisdom earned the hard way.

Jeff and Conor dive into the top 10 things they’d change, sharing personal experiences and actionable tips. You’ll hear everything from why you should monetize sooner (yes, even before you’re ready!) to the importance of building your personal brand from day one. They’ll also cover the power of consistency, how to avoid being trapped by vanity metrics, and why collaboration is crucial in today’s creator economy.

Don’t miss this episode if you’ve ever wondered, “What would I do differently if I could start over?” Spoiler alert: It’s about showing up, staying consistent, and—surprise—monetizing sooner than you think!

Key Points:

• Monetize Sooner: Don’t wait until you feel “ready”—start with affiliate links, small products, or services now.
• Collaborate Early: Don’t fear sharing your ideas! Collaboration can open doors you didn’t even know were there.
• Chase Consistency, Not Numbers: Forget the vanity metrics. Focus on showing up consistently; success will follow.
• Create a Product From Day One: Whether it’s a lead magnet or a small product, start building something you can offer from the get-go.
• Own Your Content: Invest in things you own like a website or podcast. Don’t rely solely on social media platforms.
• Network Like Crazy: Attend more events and connect with people outside your industry. You’ll learn tons and make lasting connections.
• Build Your Email List: From the beginning, nurture a community with your own email list. Social platforms come and go, but emails stay with you.
• Hire Help Sooner: Don’t wait until you’re overwhelmed. Hiring help will free you up to focus on what truly matters in your business.
• Personal Brand: Never stop working on your personal brand—it’s the one thing no one can take away from you.
• Start Sooner: The perfect time doesn’t exist. Start now, learn as you go, and don’t be afraid to fail.

Resources:

• Jeff’s Toolbox: JeffSieh.com/toolbox
• Vacation Kingdoms: VacationKingdoms.com

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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Explore the dynamic world of video content creation with Kevin Kolbe, a seasoned expert in the field. This Social Media News Live episode, hosted by Jeff Sieh and Conor Brown, showcases Kevin’s journey from radio DJ to influential video content creator and coach. Kevin discusses the evolution of video content, emphasizing the importance of authenticity and creativity in engaging audiences. He shares insights into leveraging platforms like YouTube for impactful storytelling and explores the significance of adapting to technological advancements while staying true to one's creative vision. Kevin’s passion for helping solo creators and small businesses shines through as he offers practical advice and highlights the endless possibilities in the ever-changing landscape of video content creation.

Key Points:

• Kevin’s transition from traditional media to online video content creation.
• Strategies for authentic and creative storytelling in video content.
• Navigating technological advancements while maintaining a personal touch.
• Kevin’s commitment to empowering solo creators and small businesses.

Resources:

Kevin Kolbe's Website

Kevin Kolbe's YouTube Channel

Video Resource Hub

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion,...

In this episode, we peel back the layers of the Zero-Listen Podcast concept with Mike Allton. Mike illuminates how this strategy can revolutionize the way we approach podcasting, not for the sheer number of listens but for the depth of connections and strategic value it brings. Throughout our conversation, Mike shares his journey and practical insights into leveraging podcasts beyond traditional metrics, focusing instead on building meaningful partnerships and driving business outcomes.

Unpacking Zero-Listen Podcasts, we explore how to use this platform as a catalyst for creating relationships, enhancing brand visibility, and achieving marketing objectives without the conventional pressure of audience numbers. Mike's rich experience in digital marketing and his role at Agorapulse shine through as he outlines the significance of selecting the right guests, crafting engaging content, and strategically repurposing podcast material to empower sales and marketing efforts.

Join us as we explore Zero-Listen Podcasts' transformative potential. Offering you a fresh perspective on using podcasts to enrich your marketing mix and foster genuine connections in the digital age.

Key Points:

• Understanding the concept of Zero-Listen Podcasts and their strategic advantage in marketing.
• Insights into selecting guests and structuring content for maximum impact.
• Strategies for repurposing podcast content to support sales and marketing goals.

Resources:

• Agorapulse
• The Social Media Hat
• Mike's Workbook (Use code FREEBEARD)

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a

Join us for an insightful conversation on the influence of sound in branding and communication with Jodi Krangle, a Toronto-based professional voice-over artist. Jodi has lent her voice to major brands like Dell, HGTV, Nespresso, and Kraft. She shares her expertise on how sound can shape brand perception and elevate business communication.

Jodi delves into her journey from volunteering at the Canadian National Institute for the Blind to becoming a renowned voice actor. She highlights the significance of audio branding and provides practical tips on enhancing the audio quality of podcasts and videos.

Key Points:

• The role of sound in shaping brand perception
• Insights from Jodi’s career in voice acting
• Practical tips for improving audio quality in podcasts and videos
• The impact of sound on consumer behavior and marketing strategies
• The importance of consistency and emotional connection in audio branding

Resources:

• Jodi Krangle’s website: voiceoversandvocals.com
• Audio Branding Podcast: audiobrandingpodcast.com

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Join us for a fascinating dive into the world of AI-driven visuals with Dustin Stout, creator of Magi. Dustin breaks down how AI image generation is transforming content creation, making it accessible for everyone—from seasoned designers to total newcomers. We explore how tools like Magi allow creators to bring their visions to life without the need for complex software or design skills.

Dustin walks us through essential techniques for crafting captivating AI-generated images, including tips on prompt engineering, choosing the right AI models, and using Magi’s built-in tools like the “enhance” button to simplify the process. His insights reveal how subject, setting, and style play a vital role in achieving visually stunning results. Plus, Dustin shares his journey with Magi, discussing challenges he’s faced, from tech upgrades to handling unexpected obstacles like fraud prevention, all while staying focused on improving the user experience.

Looking forward, Dustin gives a glimpse into the future of Magi with plans to incorporate even more creative tools, like video and audio generation, and ways to help users further customize their AI art. Whether you’re looking to up your content game or just getting started, this episode is packed with valuable insights for any creator.

Key Points:

• Core elements for powerful AI image prompts: subject, setting, and style
• Magi’s approach to simplifying AI art for beginners
• Balancing creativity and practicality in prompt engineering
• Dustin’s journey in building and scaling Magi as an essential AI tool
• Exciting future updates for Magi, including new video and audio capabilities

Resources:

• Magi - magi.co

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just...

Clubhouse is the king of social audio, but can you name the 30+ other companies going after the crown? Ramon Ray talks about networking on Clubhouse and the explosive growth of social audio on this week’s Social Media News Live.

Join us for an insightful Social Media News Live episode as we explore "Essential LinkedIn Video Tips for Every Professional" with our expert guest, Louise Brogan.

During our discussion, Louise covers the importance of optimizing your LinkedIn profile, the best practices for using video, and how to create engaging content that resonates with your audience. She highlights the significance of keeping your profile updated, the value of adding video to your featured and experience sections, and the impact of LinkedIn's algorithm on your visibility.

Key Points:

• Optimizing Your LinkedIn Profile: Ensure your profile is up-to-date with a professional photo, a compelling headline, and a detailed about section focused on how you can help others.
• Utilizing Video on LinkedIn: Add videos to your featured section and experience section to showcase your expertise and engage your audience. Embed captions to make your videos accessible and consider the format (vertical vs. horizontal) that best suits your content.
• Engagement and Algorithm: Encourage engagement by creating content that sparks conversation. Regularly update and repost content to maintain visibility and train the LinkedIn algorithm to show your posts to a broader audience.
• Live Streaming and Interaction: Leverage live streaming to connect with your audience in real-time. Schedule your live events in advance to build anticipation and gather more attendees.

Resources:

• Louise Brogan's Website: louisebrogan.com
• LinkedIn Profile Optimization: Check out Louise's YouTube channel for tutorials on optimizing your LinkedIn profile and adding video content.

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live...

Join us to explore the ever-evolving realm of social media and the exciting frontier of Web3 with social media strategist and visionary Katie Brinkley. Discover how Katie has navigated the digital currents for over 18 years, helping clients from AT&T and DirecTV to solopreneurs harness the power of social media to grow audiences and generate leads with minimal weekly effort.

In this episode, Katie delves into the transformative journey of social media, from the days of MySpace to the dawn of Web 3.0 and the Metaverse. She discusses the strategies that have allowed her clients to thrive in every stage of the sales process and shares her unique insights from a blend of radio journalism and social media expertise.

Katie also unveils her latest work, "The Social Shift, The Road Back To Community," a book that offers a deep dive into the strategies and mindset needed to navigate the digital landscape effectively. Learn how intentional social media use can build powerful, supportive communities. Staying abreast of technological advancements like AI and the Metaverse is vital for any modern marketer or business owner.

Get ready to be inspired by Katie's journey and her invaluable advice for anyone looking to make a meaningful impact online. Sit back, relax, and prepare for an episode filled with insights and strategies to help you chart your course through the social shift.

Key Points:

• Long-term strategies for growing audiences and income through social media
• The evolution of social media and its impact on business engagement
• Utilizing platform-agnostic strategies for bottom-line results
• The intersection of AI, the Metaverse, and social media strategy
• Insights from "The Social Shift, The Road Back To Community"

Resources:

• Katie Brinkley's Book: The Social Shift, The Road Back To Community
• Learn more about Katie and her work at Katie Brinkley's Website

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and

Wave Wyld, TikTok marketing strategist, and trendspotting expert, reveals her journey into the heart of TikTok trend culture, sharing invaluable insights on creating content that resonates and captivates. As the landscape of social media evolves with potential platform regulations and shifts, Wave offers strategic advice for businesses aiming to stay ahead in a volatile digital environment.

Wave discusses the balance between leveraging TikTok for rapid visibility and the critical importance of building sustainable, platform-independent marketing assets like email lists. She dives into the practicalities of adapting quickly to emerging trends while maintaining a brand’s core identity and message.

In this episode, you will gain a deeper understanding of how TikTok can serve as a powerful tool for engagement and growth and how to navigate its challenges with foresight and agility. Discover more about harnessing TikTok's dynamic capabilities for your business and personal brand with Wave Wyld, the queen of trend alerts.

Key Points:

• Strategies for navigating potential TikTok regulations and their impact on marketing.
• The importance of diversifying digital presence and prioritizing direct marketing channels like email.
• Practical tips on identifying and capitalizing on TikTok trends to enhance brand engagement.

Resources:

• Wave Wyld's Official Website
• Wave Wyld's TikTok

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or...