Social Media Money Makers (Stan Studios)

In this episode, we're veering off our usual Instagram-centric conversations to dive deep into the world of TikTok. We're covering everything you need to know to find success on this platform that's been a game-changer since 2020. From hashtags and video lengths to whether or not you should stick to talking head videos or embrace trending TikTok dances, we've got it all.

To ensure we cover all bases, I've invited Wave Wild, a TikTok expert, to guide us through the nuances of thriving on TikTok. We'll tackle the importance of niching down, the ins and outs of TikTok SEO, how to effectively use TikTok's various features, and much more. Whether it's understanding the best practices for video creation or how to use TikTok live for community building, we're diving deep.

I'll also be sharing my personal journey of starting anew on TikTok, going from a whopping 300,000 followers down to 3,000, aiming to rediscover the path to success on the platform. If you've been on the fence about TikTok, thinking it's just for the younger crowd or just about dancing, let me tell you, it's time to reconsider. TikTok has evolved, and it's an excellent place for creators of all types.

Remember, diversifying your social media presence is key, and TikTok offers a unique platform to engage with a broad audience creatively. So, whether you're looking to expand your reach or just curious about what TikTok can offer, this episode is packed with insights to guide your journey. Stay tuned as we explore the dynamic world of TikTok together.

You can find the free resource we discussed here: https://www.wavewyld.com/short-form-videos

In today's episode, I sit down with Brian Ellwood (@brian.ellwood 7k), a seasoned author and coach who has mastered the art of using books to generate leads for his business. Brian shares his journey from the corporate world to real estate investing, and eventually into online coaching, where he discovered the power of writing books to attract high-ticket clients. We dive deep into the strategies behind using books as a lead-generation tool, the importance of creating evergreen content, and how books can help build a lasting legacy.

Brian also offers practical advice on how to get started with writing a book, even if you’re not a writer, and how to ensure your book aligns perfectly with your business goals. Whether you're an established entrepreneur or just starting out, this episode will inspire you to think differently about how to grow your business.

In today's episode, I'm sitting down with Lauren Hale (@laurenlhale 475k), an incredibly authentic beauty influencer who's flipping the narrative on what it means to be real on social media. We dive deep into Lauren’s journey from being a kindergarten teacher to growing her Instagram following to over 400,000. Lauren opens up about how she navigated her own struggles with self-doubt, especially after a viral video skyrocketed her to sudden fame, leading to features in major outlets like Good Morning America.

We talk about the importance of setting boundaries, overcoming perfectionism, and how Lauren uses her personal experiences, including the challenges of aging and perimenopause, to connect deeply with her audience. Lauren shares how she’s turned her authenticity into a powerful tool for building trust, all while staying true to her values. Whether it’s makeup tutorials or raw discussions about life’s tough moments, Lauren’s story is a masterclass in showing up as your true self. Tune in to hear her insights on why embracing vulnerability is key to making a lasting impact online.

In today's episode, I'm thrilled to delve into a discussion with @zee.slingsby, a phenomenal entrepreneur who has mastered high-ticket sales with a relatively modest social media following. Zee's journey is particularly inspiring as she's transformed a follower count of just 10,000 into a business that generates over half a million dollars in revenue! We'll explore her unique strategies for selling high-value products and services, emphasizing her authentic, non-pushy sales approach which she describes as feminine. This style resonates deeply with me, and I believe it will with you too, as it aligns with the idea of selling through genuine connection rather than aggressive tactics.

We'll also touch on the pivotal moments when leaving a secure corporate job to pursue entrepreneurship full-time. Zee will share the challenges and mental shifts necessary to make that leap and how she navigates the world of social media to build and sell without a large audience. This episode is packed with insights on leveraging a smaller platform for significant business impact, a testament to the power of quality over quantity in the digital age.

Zee's Clarity Call FREEBIE: https://stan.store/zmunjy/zee_slingsby_crushclaritycalls

In today's episode, I chat with Kristen Coffield (@kristencoffield 170k), a coach and successful content creator in the niche of active grandparenting. Kristen has grown her Instagram following to over 150,000 by attracting women aged 50 and above. We explore how she’s built her online business, grown her email list, and transformed her passion into a thriving brand.

Kristen shares her inspiring story of consistency, trial and error, and finding her niche after ten years on the platform. We dive into her effective selling strategies, discuss the importance of niching down, and her journey to monetizing her content even before reaching a massive audience. Kristen also gives valuable insights into creating content that resonates with her demographic and building authentic connections on Instagram.

This episode is packed with practical tips for anyone looking to grow their business, especially for those over 50 who may feel hesitant about social media. Kristen’s approach is a masterclass in leveraging Instagram to build a loyal community and a successful online empire.

Links to everything mentioned:

Hydration: https://theculinarycure.com/newsletter/ Book: https://theculinarycure.com/book/ Website: https://theculinarycure.com/ Media: https://theculinarycure.com/media-kit/

In today's episode, we're shifting gears back to the world of Instagram. I'm thrilled to introduce @jeffisesele (250k), a standout Instagram content creator whose unique and powerful brand identity shines through every post.

Jeff discusses his approach to content creation, emphasizing quality over quantity and the importance of maintaining a cohesive aesthetic over merely eye-catching visuals. He dives into the strategic side of things, from crafting high and low-ticket offers to building a supportive team that's crucial for sustained success. He also shares his practical tips for emerging influencers, focusing on the value of evergreen content and the balance between following trends and staying true to one's brand message. His insights are especially valuable for those struggling to make their mark with fewer followers.

Join us as we explore the nuances of building a personal brand on Instagram, making strategic business moves, and setting oneself apart in the competitive digital space. Jeff's journey and advice underscore the importance of authenticity and strategic planning in the ever-evolving landscape of social media.

In today's episode, I'm thrilled to sit down with @MahdiWoodard, an authentic expert in the world of digital marketing and social media strategy. Mahdi shares his journey from traditional marketing roles to becoming a powerhouse on social platforms, where he combines his expertise with his unique sense of humor and personal touch. We dive into the essentials of building a vibrant online community, not just through typical growth hacks but by fostering genuine connections and engagement.

Mahdi opens up about the common pitfalls in social media strategy, particularly the delicate balance between promoting content and engaging authentically with followers. We explore the nuances of content creation, discussing how Mahdi maintains his distinct voice across different platforms, ensuring his messages resonate deeply with his audience.

Additionally, Mahdi provides insights into the often overlooked aspects of social media metrics, emphasizing the importance of understanding what numbers really indicate about audience behavior and engagement. His strategic approach to content, coupled with a keen understanding of market dynamics, makes this episode a treasure trove of actionable advice for anyone looking to elevate their social media presence and connect more effectively with their audience.

In today's episode, I am excited to welcome Dr. Lisa Mitro, a physical therapist and run coach who has built a thriving community on Instagram by sharing her journey and expertise. We dive into her unique approach of documenting her experiences rather than positioning herself as an expert right from the start. Lisa explains how this authenticity helped her connect with her audience and overcome imposter syndrome.

We also explore her first successful product launch, a strength and mobility program for runners, and the strategic shift she made from her initial, less successful offer. Lisa shares her sales strategies, including leveraging Instagram stories, testimonials, and engaging with her followers to create curiosity and drive conversions. She provides insights into how she uses data to refine her tactics and optimize her content for better engagement.

Lisa also discusses the evolution of her membership program, from open enrollment to a more structured cart open and close model, and the benefits it brought in terms of managing churn and building momentum. Throughout our conversation, she emphasizes the importance of continually testing and adapting to find what works best.

From using testimonials effectively to balancing her content creation process with a busy schedule, Lisa offers actionable advice for anyone looking to grow their presence and monetize their passions on social media. Her transparent and experimental mindset is a valuable lesson in resilience and strategic thinking.

In today's episode, I speak with Maria, an incredible content creator and pediatric physical therapist (@DeveloBaby 375k). Maria has grown three Instagram accounts, each in a different language, with over 50,000 followers each—her English account alone boasting over 375,000 followers. We dive into how Maria stands out in a crowded niche by sharing evidence-based, practical advice for parents and building trust with her audience.

Maria shares her content creation strategies, including her innovative content days, where she films up to 250 clips in one day, and her ability to simplify complex information for her audience. We discuss the importance of understanding your audience’s pain points and how Maria turned the most common challenges she encountered in her clinic into successful online programs, including her bestselling baby sleep program.

Maria also opens up about balancing authenticity and professionalism on social media, the challenges of going viral with the wrong audience, and why she believes consistency, genuine enjoyment of the process, and giving value are the keys to success. Whether you're a content creator, entrepreneur, or parent, this episode is packed with actionable insights you won't want to miss!

In today's episode, I'm taking a new approach by diving into your questions about making money on Instagram, all sent to me via direct messages. We're setting aside our usual discussions on growth and engagement to focus solely on monetization strategies. Whether you're just starting out or looking to enhance your earnings on the platform, this episode is tailored to provide clear, actionable advice. I'll address common queries such as starting to earn with a minimal following and the steps to scale up your income effectively.

What are the steps? How do we achieve that? How do we make it possible? How do we make more money? How do we scale? How do we make money when we don't have a lot of followers? How do we make money when we don't have a huge product selection? These are all questions that we're going to talk about in today's episode.

During the episode, I'll also explain the importance of tools like Stan for linking directly to your audience. Stan is not just a link in bio tool; it's a comprehensive platform that supports the sale and marketing of digital products, collecting emails, and managing communications—all integral for monetizing your Instagram. 

Join me as we explore detailed strategies and real-world applications to transform your Instagram into income. 

In today's episode, I have a fantastic conversation with Heather (@thefairytalefoodie 115k). Heather has built an impressive following of over 100,000 by creating whimsical, themed “dinner and a movie” nights, often inspired by Disney. We dive deep into her journey, from experimenting with different content to finding her niche that combines elaborate themed meals with a dash of magic.

We discuss how she broke out of a plateau and skyrocketed her follower count by adding new elements to her content, including cocktail recipes inspired by Disney characters. Heather explains her unique content strategy, which allows her to stay months ahead of schedule, and how she keeps her audience engaged by playing guessing games about the themed recipes she creates.

She also shares her approach to monetization, specifically how she’s made her digital cookbooks a major income source. Heather details her experience using Facebook ads to drive sales and how it gave her the freedom to be creative on Instagram without relying solely on organic growth. Stick around to the end, where Heather offers some empowering advice for anyone nervous about what friends and family think when they’re starting their own journey in content creation.

In today’s episode, I sit down with Meredith (@meredith.vanness 157k) to dive into the world of social media success through consistency and organic growth. Meredith shares her journey of building a dedicated following over several years and how she’s successfully used static, text-based Instagram posts to engage her audience without relying heavily on reels.

We dive into how Meredith has found success using a more traditional Instagram strategy of posting static photos and text posts rather than videos. She shares her thoughts on why this works so well for her community and explains how it fosters a more meaningful connection with her audience. We also touch on topics like mental health, avoiding burnout, and overcoming perfectionism—key issues Meredith regularly helps her clients work through.

Additionally, she provides practical tips for managing burnout, staying consistent, and nurturing an email list, all while maintaining authenticity and a strong connection with her community. If you’re interested in learning how to create and launch a successful online business while prioritizing mental health, you won’t want to miss this conversation!

Grab her freebie here: https://meredithvanness.com/10-tips-self-care

In today's episode, I sit down with Dr. Kyle Richmond (@drkyle.richmond 120k), a chiropractor and mobility coach who has grown a following of over 120,000 on Instagram by posting consistently within the strength and mobility niche. We dive into how Kyle stands out in this saturated space and explore his journey of posting a reel every single day for nearly two years. He shares the systems he uses to make daily content creation sustainable while managing a thriving in-person and online business.

We discuss the key strategies that have contributed to his growth, the tools and batching techniques that help him stay consistent, and how he balances quality with quantity. Kyle also opens up about his content hooks that drive engagement and his approach to brand partnerships, explaining how he only promotes products he genuinely uses. Plus, if you’re someone feeling stuck in your content creation process or unsure how to monetize, Kyle offers actionable advice on showing up consistently and learning through trial and error.

This episode is packed with insights into how staying dedicated to a routine can help build your audience and business, and Kyle’s tips for creating a system that works for you are invaluable.

In this episode, we're doing something a little different. I'm stepping into the guest seat, answering your questions about social media, content creation, and entrepreneurship. It’s been an incredible journey from high school YouTuber to Instagram expert, and I'm super excited to share my insights with you.

We're diving deep into practical strategies for staying consistent on social media, even when inspiration is lacking. I'll be tackling questions on how to maintain a presence when you're feeling creatively drained, sharing my own experiences of pushing through those challenging times.

Then, we're going deep into the mechanics of social media success. From discussing the intricacies of product launches to exploring the nuances of Instagram features, I'm opening up about what works and what doesn't. Expect candid talk about the biggest mistakes I've seen and made, and what I’d do differently if I were starting from scratch today.

Plus, I’ll be addressing the critical topic of balancing open and closed availability for your digital products. Should you keep them available year-round or create a sense of urgency with limited-time offers? I'll share my thoughts on which strategy might work best for you.

This episode is all about real talk, practical advice, and answering the questions you've always wanted to ask. From camera shyness to leveraging social media algorithms, we're covering it all. So tune in, and let's dive into the world of social media and digital entrepreneurship together!

In this episode, @thelucasokeefe (350k), an inspiring Instagram expert, shares his incredible story of juggling a full-time job while growing a massive following. He's a testament to what can happen when you're passionate and strategic about social media.

Lucas's unique approach involves focusing on Instagram and leveraging brand partnerships, rather than the typical coaching or courses. He's a master at creating engaging content that really connects with his audience, using graphics and carousels that stand out. Plus, he's got exciting news: stay tuned until the end to hear what it is!

We also dive into the details of monetizing on social media. Lucas stresses the importance of being proactive in seeking brand partnerships and not waiting for opportunities to come knocking. His journey is a real inspiration for anyone looking to make it big in the social media world.

In today's episode, I'm thrilled to welcome Milou Petersz, an Instagram expert who started as a social media manager and now runs her own social media agency (@miloupietersz 58k). If you're considering whether to hire a social media manager or go with an agency, this episode is perfect for you.

Milou shares her top 5 steps for building a personal brand on Instagram, with strategies that apply to TikTok, Facebook, and YouTube as well. We dive deep into the importance of starting a personal brand and why people prefer following business founders over businesses themselves. Milou emphasizes the importance of defining what you want to be known for and how to identify your unique niche.

We also discuss the significance of knowing your ideal audience and how to attract them. Milou explains that specificity can be powerful and not to fear narrowing down your target audience. She shares insights into brainstorming content and the benefits of repurposing successful posts across different platforms.

Milou and I also talk about the challenges of posting consistently and embracing imperfection. She encourages showing up regularly, even if it's not perfect, as consistency is key to long-term success.

Finally, Milou touches on when to consider hiring a social media manager versus an agency and how to navigate the complexities of social media management. We explore the role of DM automation in sales and the recent updates from Instagram about engagement bait.

Overall, this episode is packed with actionable tips and strategies for anyone looking to build or enhance their personal brand on social media. Let's dive into the conversation with Milou Petersz! CLICK HERE for all of Milou's Freebies

CLICK HERE to follow Milou on Instagram

In today's episode, I'm thrilled to welcome Sarah, a certified yoga instructor and snowboarding enthusiast who has successfully merged her passions with social media to create a thriving online presence (@Mobilityduo 286k). Sarah shares her journey from managing a smaller follower base to cultivating a community of over a quarter of a million on Instagram, emphasizing the strategic niches that spurred her growth.

We'll dive deep into how Sarah and her partner have monetized their expertise through various online offerings, including yoga and mobility programs tailored specifically for snowboarders. Sarah will outline the range of products they offer, from digital content like workout programs and nutritional guides to physical products and high-ticket retreats, providing a comprehensive look at the diversity in their business model.

Additionally, Sarah discusses the balance of personal life and business demands, particularly the challenges and rewards of being new parents while managing a growing business. She'll also touch on the strategic use of DM automation and how it's helped streamline customer interactions and boost sales. Join us as we unpack the layers of building a successful online business while maintaining authenticity and a strong community focus.

In this episode, I'm taking a unique approach by interviewing myself, diving deep into the realm of Instagram Reels. I've gathered your specific questions through my Instagram stories and DMs, and I'm here to provide you with all the answers you've been searching for. Today, we're exploring everything from the ideal length of a Reel to the intricacies of crafting hooks that capture attention, ensuring your content stands out in the crowded space of social media.

Moreover, we're dissecting the dynamics of engagement—before and after posting—and addressing the challenges you might face with fluctuating views. With the landscape of Instagram constantly evolving, understanding these elements is key to growing your presence on the platform. Whether you're a content creator or a business owner looking to leverage Instagram for growth, this episode is packed with actionable tips and strategies to enhance your social media strategy.

So, buckle up as we tackle your questions, offering practical advice and shedding light on how to maximize your impact with Instagram Reels. Whether it's boosting your views, deciding on the frequency of your posts, or incorporating effective calls to action, we're covering it all. Join me in this episode and take your Instagram game to the next level.

In this episode, I'm excited to discuss the latest updates and features on Instagram with Caroline Flett, who has rapidly grown her Instagram following to over 800,000 in under a year (@misscarolineflett 850k). Caroline brings a wealth of knowledge from her experiences on both Instagram and TikTok, making this conversation a must-listen for anyone looking to enhance their social media strategy.

We dive deep into the implications of Instagram's new features and algorithm changes, focusing on how they impact user engagement and content visibility. Caroline shares her insights on adapting to these changes, offering valuable tips for leveraging Instagram to its fullest potential. Whether you're a seasoned creator or just starting, understanding these updates is crucial for your success.

To wrap up, Caroline provides actionable advice for utilizing Instagram's latest tools effectively. She explains the best practices for engaging with your audience and ensuring your content stands out amidst the competition. This episode is packed with practical strategies that will help you navigate through Instagram's evolving landscape and continue growing your presence effectively.

In today's episode, I have an incredible conversation with Aimee (@utahtransportation 147k), the social media manager for the Utah Department of Transportation. We dive into how her team transformed a typically mundane and often frustrating topic—road closures and construction—into a viral, share-worthy social media presence.

Aimee breaks down the five key types of shareable content that drive engagement, explains the importance of relatability and humor in creating content, and shares her strategy for leveraging memes, timely trends, and audience insights to educate and entertain. She also talks about overcoming leadership concerns about professionalism and provides actionable tips for content creators looking to connect with their audience and build trust, no matter their niche.

Even if you're not a social media manager, this episode is still jam packed with actionable advice for ALL creators - so don't miss it!

In today's episode, we're doing another You Interview Me segment where I answer questions directly from my Instagram DMs. We're covering some of the biggest challenges content creators and entrepreneurs face on social media, including why engagement drops, how to stay organized with content, and whether cold DMing is an effective strategy.

I also share my take on the future of live shopping on Instagram and how it could be a game changer for businesses, plus my step-by-step approach to starting an Instagram account from scratch — from optimizing your profile to building a content strategy that drives consistent growth.

And before we dive into your questions, I’m also announcing a major shift for the podcast — we’ll be releasing fewer episodes, but we’re going all-in on securing the biggest names in the industry for high-value interviews.

If you’ve ever struggled with declining views, figuring out the best way to organize your content, or just getting your Instagram strategy off the ground, this episode is packed with actionable insights to help you take your social media game to the next level.

In today's episode, I'm thrilled to sit down with Sean Cannell, a renowned expert in YouTube growth and monetization (@seancannell 210k). As someone who has elevated tens of thousands of channels, Sean brings a treasure trove of insights into building a successful YouTube presence. We delve into whether YouTube should be a key part of your digital strategy, especially if you're overwhelmed by the high production values you often see.

Sean breaks down actionable strategies for starting or enhancing your YouTube journey, discussing everything from the optimal frequency of posting to what makes a compelling thumbnail and title. We also tackle the challenges and misconceptions about creating content that both engages viewers and drives meaningful growth. Whether you're just starting out or looking to revamp your approach, Sean's expert advice is bound to enlighten and inspire.

You’ll learn my approach to deciding when it’s time to start over with a new Instagram account, the difference between free content and paid offers, and my top strategies for converting non-followers into followers. I also discuss using tools like trial reels to maximize reach and why over-delivering on free content can actually help you grow your business. Whether you're just starting out or looking to take your Instagram game to the next level, this episode is packed with actionable insights you can implement today.

In today's episode, I'm excited to dive deep into the art of selling on Instagram. Based on the overwhelming response on my Instagram poll, I'm tackling all your questions about making money, promoting your brand, and attracting customers on this powerful platform. Whether you're a beginner worried about getting started with zero followers, or an established brand looking to optimize your sales strategy, I've got you covered.

We'll explore key strategies for growth and engagement on Instagram, debunk common myths about selling online, and share insider tips on creating compelling content that converts followers into customers. Plus, I'll address specific concerns like selling without appearing salesy and the effectiveness of different promotional techniques. From leveraging Instagram's features to understanding the psychology behind consumer interactions, this episode is packed with actionable advice to boost your Instagram sales game.

In this episode, I sit down with Casey and Megan of Marriage 365, who have built a brand with over half a million followers on Instagram and generated eight unique streams of income. They share their journey from the early days of their business, which started as a mission to help couples, to their current success, including their app, books, and membership services. Casey and Megan provide insight into the slow-and-steady growth of their brand and how they've diversified their income through various online resources.

We dive into their content creation process, including how they stay consistent, come up with relatable ideas, and use vulnerability to connect with their audience. They also discuss how they’ve built a loyal community and the importance of understanding your audience. Finally, Casey and Megan offer valuable advice on monetizing a social media following and the challenges of balancing free content with paid offerings. This episode is packed with practical tips for anyone looking to build a sustainable business on Instagram.

Podcast Instagram

Marriage365 Instagram

Marriage 365 book 

In today's episode, I answer your advanced social media question that you submitted through Instagram!

We dive into nuanced strategies for priming your audience before a launch, effectively running ads for an engaged organic audience, and preparing for a potential influx of creators to platforms like Instagram and YouTube in case of a TikTok ban. I also share insights into overcoming challenges as a long-time content creator, managing engagement as your audience grows, and staying passionate about your work.

Additionally, I discuss how to strategize content for multiple products, trends to expect in 2025, and the evolving importance of DM automation and creative storytelling in reels. Listen in to get actionable advice and advanced tactics to level up your social media game!

In today's episode, we're diving deep into the essentials of email marketing for beginners. It's all about the when, how, and why of building your very own email list—a tool more powerful and direct than any social media platform can offer. Joining us in this enlightening discussion is none other than Liz Wilcox, an email marketing strategist who turned her passion for connection into a thriving business strategy.

Liz shares her expert insights on the foundational steps to start building your email list, emphasizing that it's never too early or too late to begin. She breaks down the complexities of choosing the right email marketing platform, tailoring it to fit not just your business needs but also your audience's expectations. From crafting your very first email sequence to understanding the perfect frequency for sending out emails, Liz covers it all.

Moreover, Liz talks about the art of infusing your emails with personality—making each message feel like a note from a friend rather than a faceless brand. She believes that authenticity is key to building lasting relationships with your audience.

This episode is packed with actionable advice, whether you're looking to launch your first email campaign or refine your existing strategy. Liz's expertise illuminates the path to email marketing success, ensuring your message not only lands in the inbox but resonates with your audience.

You can get Liz's free welcome sequence templates here: https://lizwilcox.com/

In this episode, I sit down with @marketingharry (430k), who shares his incredible journey and insights into building a successful presence on social media. Harry opens up about his initial struggles, including dealing with burnout and overcoming imposter syndrome, and how these challenges didn't deter him but rather shaped his path to success. He talks about starting with a modest following on Instagram and leveraging it to create a thriving business, emphasizing the importance of engagement over sheer follower numbers.

Harry also discusses his strategies for content creation, focusing on authenticity and providing value to his audience. He highlights the critical mistakes many newcomers make on social media, such as prioritizing growth over genuine connection and the value of strategic breaks to recharge and refocus.

Throughout the conversation, Harry offers practical advice for anyone looking to make an impact on social media. He stresses the significance of consistency, the value of direct engagement with followers, and the importance of adapting and evolving one's approach to content creation. This episode is not just about the highs of social media success but also the lows and the resilience required to navigate them, providing listeners with a comprehensive look at what it takes to succeed in the digital space.

In today's episode, I sit down with Thomas Finetto, the head of creative for Instagram for Business—yes, the account with over 20 million followers helping business owners grow on Instagram (@instagramforbusiness). We talk about what it actually takes to win on Instagram today, from the biggest mistakes he sees creators and brands making, to the mindset shift every entrepreneur needs in order to succeed online.

Thomas shares why speed and trust are the secret weapons for social teams, and how giving creators more creative freedom is a game-changer for growth. We also get into why reposting content isn’t lazy, it’s smart - and why “letting a post breathe” is one of the worst myths in the game.

We break down real examples from brands like Duolingo, Ryanair, and even a donut shop in the UK that went viral by giving their staff the freedom to create content. Plus, Thomas shares overlooked tools like Instagram Close Friends, employee-generated content, and why most people are doing social media competitor research completely wrong.

This episode is full of hot takes, behind-the-scenes insight from someone who works at Meta, and tons of actionable advice for anyone using Instagram to grow their business—whether you're a solo creator or running a team.

Welcome to the Social Media Money Makers podcast! This pilot episode features an in-depth interview with a successful social media expert and entrepreneur known online as Modern Millie. Millie shares her journey from creating playful videos with her brother in her early years to becoming a prominent content creator and business owner. She discusses her initial struggle with the corporate world and her transition to full-time content creation, highlighting her decision to leave her traditional job to pursue her passion.

Millie explains the evolution of her online persona, "Modern Millie," and how she intentionally crafted this identity to embody confidence and authenticity. She dives into the strategies and mindset behind her social media success, particularly on platforms like Instagram, YouTube, and TikTok. The conversation also covers the challenges and insights she experienced while growing her social media presence and how she managed to build a supportive team around her.

Additionally, Millie talks about her decision to take a break from Instagram, focusing on how this has impacted her personal and professional life. She describes the benefits of this break, such as reduced screen time and the opportunity to explore new creative directions and business strategies. The podcast episode is insightful, providing a behind-the-scenes look at the life of a social media influencer and the realities of content creation, personal branding, and entrepreneurship in the digital age.

In today's episode, I sit down with Dr. Tracy Dalgleish (@drtracyd 435k), a therapist, mental health expert, and podcast host with over 400,000 followers on Instagram. Although she’s not your typical social media guru, Dr. Tracy offers valuable insights into maintaining mental health and setting boundaries on social platforms. We dive into her journey from being advised to avoid social media altogether to sharing her expertise on relationships, parenting, and overcoming perfectionism online.

Dr. Tracy also discusses the power of syncing content creation with one’s hormonal cycle and the benefits of cycle-based planning for women. She shares practical strategies for building an authentic community, including the importance of consistency, addressing controversial topics, and knowing when to draw the line between personal and professional life. Whether you’re interested in mental wellness, content creation, or navigating life as a busy professional, this episode is packed with inspiration and practical advice.

In today’s episode, I chat with Justin Stringfellow (@justin.thedj 150k), a DJ who’s mastered the art of growing his social media presence across multiple platforms. Justin shares how he’s built over 100,000 followers on Instagram, TikTok, and YouTube Shorts—each with very little crossover. We dive into how he uniquely carved out his niche, focusing on helping other DJs elevate their craft and social content.

We also explore the specific types of content that work best for each platform and how Justin uses gear like Insta360 cameras and iPhones for high-quality, engaging videos. Plus, Justin breaks down how he monetized his following with a $5 monthly membership for DJs and personal coaching offers.

Whether you're looking to grow your social media or monetize your expertise, Justin's insights on scaling content, creating community, and refining your tech setup will leave you ready to take your online presence to the next level.

In today's episode, I’m thrilled to bring on a very special guest, Chalene Johnson (@chalenejohnson 860k)—yes, my mom! While she's recognized by many as a celebrity fitness trainer from those late-night infomercials, her real genius lies in her exceptional marketing skills which have propelled not just her fitness career, but numerous businesses across various industries.

We dive into how she transitioned from fitness fame to becoming a master marketer and serial entrepreneur, reflecting on the significant role her entrepreneurial journey has played in shaping my own path. The dynamics of today’s chat are particularly close to the heart, as it unfolds right from her living room, offering a personal touch to our deep dive into the realms of business and marketing.

Chalene shares insights from her vast experience, discussing not only her business successes and pivots but also responding to a wealth of questions submitted by you, our listeners. From exploring effective marketing strategies to discussing the value of trust and adaptation in business, this episode is packed with valuable takeaways, ready to inspire and guide you in your own entrepreneurial endeavors.

In today's episode, I'm thrilled to introduce Kate (@yourbffkate 8k), an expert in leveraging virtual assistant roles to maximize income and efficiency in business. She's not just a virtual assistant coach; she’s an innovator in making entrepreneurial tasks manageable and profitable.

We dive into the nuances of becoming a virtual assistant, discussing everything from the basics to intricate strategies that can turn your skills into income. Kate highlights the importance of understanding what a virtual assistant does, how to set your rates, and where to find your first clients. She shares invaluable tips on managing a virtual workspace and balancing multiple clients to optimize productivity and revenue.

This episode is packed with actionable advice, making it a must-listen for anyone interested in turning their organizational skills into a career or anyone looking to streamline their business operations effectively.

50 Services You Can Offer as a VA (Even As a Beginner) Freebie: https://yourbtsbff.myflodesk.com/freebie Looking for a VA and wants to connect with our graduates: www.yoursbtsbff.com/bts-bff-connect Website: https://www.yourbtsbff.com

In today's episode, we dive into two of the most important strategies for online entrepreneurs: creating multiple streams of income and generating passive income. I’m joined by Amanda Schonberg, owner of Baking for Business (@bakingforbusiness 60k) and a culinary arts graduate with an inspiring journey of resilience and success. Amanda shares how her personal experiences shaped her entrepreneurial path, from managing bakeries to launching her own baking business, and how she transitioned to educating others on how to monetize their unique talents.

We explore Amanda’s approach to diversifying income streams, including courses, memberships, templates, and coaching, and how she helps clients identify opportunities to serve their audience in meaningful ways. She emphasizes the importance of starting small, assessing your unique gifts, and building scalable systems that generate income while allowing for personal freedom.

Amanda also sheds light on what passive income really means, debunking misconceptions and explaining how to set up systems that work for you. Whether you're just starting out or looking to take your business to the next level, Amanda’s actionable advice and powerful story will inspire you to turn your passion into profit. Don’t miss her tips on overcoming challenges, engaging with your audience, and creating a sustainable business that aligns with your purpose.

In today's episode, I'm thrilled to share an insightful conversation with Maya Nicole, aka @myanicole (287k), an incredible Instagram growth strategist. Maya and I dive deep into strategies for not just growing, but also monetizing your Instagram presence through digital products. We kick things off discussing Instagram growth strategies, exploring what constitutes quality content, and the ideal posting frequency to maximize engagement and growth.

The heart of our discussion, though, revolves around Maya's journey to generating $1 million in revenue within just 15 months through her unique approach to digital products. We dissect the nitty-gritty of her product creation process, the timing, and how she leveraged Instagram to achieve remarkable sales figures. Maya shares compelling case studies of her students, highlighting their success stories with $10,000 weeks and $15,000 launches, primarily through digital products and strategic use of the platform.

This episode is packed with actionable insights on how to effectively promote and sell digital products on Instagram. We even delve into Maya's promotion strategies, which might surprise you with their deviation from the norm. So grab your notebook, and let's get into this game-changing discussion with Mya Nicol.

Get the "150 Hooks Guide" for free here:

https://myanichol.myflodesk.com/freehookguides

In today's episode, we dive into the power of affiliate marketing and the underrated importance of building an email list. I'm thrilled to welcome Caroline Hannay, aka @the_momtrepreneur_ (612k), a remarkable entrepreneur who turned her life around by mastering the art of affiliate marketing with just a small social media following. Caroline's journey from a mental health and substance use counselor to achieving a seven-figure income through affiliate marketing and digital product sales is nothing short of inspirational. She shares how she started with high-ticket affiliate marketing, leveraging unique products like flamethrowers, and eventually expanded into digital products and real estate for passive income.

We'll explore the critical role of an email list in Caroline's strategy, a topic often mentioned but not emphasized enough in the social media realm. Despite the hype around growing social media followings, Caroline and I discuss how an email list serves as the backbone of a sustainable online business. She details her approach to building a significant email list and how tools like Stan can facilitate both affiliate marketing and email list building seamlessly.

Join us as we talk about Caroline's unique strategies, including her approach to content creation that balances growth with conversion-focused content. Caroline's ability to connect with her audience, her transparent journey from skepticism to success, and her practical tips for anyone looking to break into affiliate marketing or enhance their online business make this episode a must-listen. Whether you're a budding entrepreneur or looking to scale your business, Caroline's story offers valuable insights into achieving financial freedom and success in the digital space.

Get Caroline's free guide HERE

In today's episode, I have the pleasure of talking with Jillian of @HBPilates  (720k), who shares her incredible journey of pivoting from an in-person business to thriving online during and after the challenges of COVID. Jillian discusses how she transitioned her business when everything shut down, initially offering donation-based virtual classes, which eventually grew into a full-fledged online studio.

We dive into how she managed to stay consistent, even when she felt stuck with her social media growth, and the game-changing decisions she made in early 2023 that led to her explosive growth on Instagram—going from a stagnant following to gaining over 550,000 followers in one year. Jillian also opens up about the mindset shifts that helped her overcome perfectionism and focus on serving her audience, which played a crucial role in her success.

One of the most unique aspects of our conversation is Jillian's experience in creating her own app. She walks us through why she decided to develop it, the challenges she faced, and why it’s been a pivotal part of her business model, allowing her to offer more accessible and tailored content to her audience. Whether you’re curious about scaling your business online, dealing with burnout, or considering launching an app, this episode is packed with valuable insights that you won’t want to miss.

In today's episode, I'm joined by Katelyn Rhoades (@socialmarketingqueen 170k) to explore the crucial social media mistakes you don't realize you're making.

Katelyn, an experienced social media marketer with her own thriving podcast, "Call Her Creator," and a substantial following, brings a wealth of knowledge to today's discussion. She's known for her transparency and humor on platforms like Instagram, where she excels in creating engaging content.

We dive into the small but impactful errors that could be hindering your engagement, views, or sales, and share easy fixes to help you see real progress. We break down common pitfalls in creating Instagram content and discuss topics like the importance of text overlays on reels, the strategic use of trending audios, and the power of effective hooks. Get ready for an episode packed with actionable tips to refine your social media strategy and boost your online presence.

In today's episode, I sit down with Pat Flynn (@patflynn 106k), an OG in the world of online entrepreneurship and podcasting, to talk about what it really takes to build a thriving audience and business. Pat shares his journey from being laid off as an architect to launching a massively successful online brand, breaking down the principles behind his bestselling book Superfans and his upcoming book Lean Learning.

Click HERE to pre-order Lean Learning, today!

We dive into why super fans (not just followers) are the key to longterm business success, how to turn casual listeners into die hard supporters, and why most entrepreneurs get stuck consuming instead of doing. Pat also shares his game changing 111 strategy, his framework for focusing on the right information, and the exact steps he used to scale multiple YouTube and Instagram accounts to millions of followers.

If you’ve ever struggled with staying focused, getting results from what you’re learning, or building a loyal community around your brand, this episode is for you. Plus, if you’re a Pokémon fan, we nerd out a little on that too. Get ready for a packed conversation with one of the smartest minds in digital business.

Pat's other channels: Pat Flynn Youtube: https://www.youtube.com/@patflynn Pat Flynn Instagram: https://www.instagram.com/patflynn Pat Flynn TikTok: https://www.tiktok.com/@pat_flynn

Deep Pocket Monster Youtube: https://www.youtube.com/@deeppocketmonster DPM Instagram: https://www.instagram.com/deeppocketmonsterofficial/ DPM TikTok: https://www.tiktok.com/@deeppocketmonster

In this episode, we're diving deep into Instagram, and I'm thrilled to be chatting with Abigail Peugh, aka @abigailpeugh (75k), a phenomenal Instagram guru. She's got the lowdown on growing and monetizing your Instagram, especially through digital products. Big shoutout to Stan, our podcast producer, for making this possible. They're awesome at helping you create digital products from your Instagram, and that's a key part of our discussion today with Abigail.

We kick off the episode discussing Instagram growth strategies. Abigail shares her insights on what makes content stand out, the ideal posting frequency, and other vital Instagram tips. Then, we switch gears to focus on her success in the digital product space. It's mind-blowing how she hit $1 million in revenue in just 15 months!

We also delve into the success stories of her students, like those $10,000 weeks and $15,000 launches, strictly through selling digital products on Stan. Stick around for the second half of the episode, as we unpack the specifics of her promotion strategies, which might differ from the usual advice out there. You'll definitely want to take notes on this one!

In today’s episode, I’m thrilled to have a slightly different conversation with JT Barnett, a social media strategist who has significantly impacted the digital marketing world (@jtbarnett 100k). JT, who has successfully grown his following to over a million across platforms like TikTok, Instagram, YouTube, and LinkedIn, joins us to not only share his insights but to specifically guide us through the initial steps of a social media money-making journey.

We'll dive deep into actionable strategies for those just entering the social media field or looking to refresh their approach. I’ll be picking JT’s brain on key decisions such as choosing the right platform, determining posting frequency, and understanding where to best invest time and resources for optimal growth. This tailored advice is especially valuable for listeners who are at the starting line of their social media careers or thinking about rebooting their current strategies.

Moreover, JT will share his personal experiences and the shifts in the social media landscape, emphasizing the importance of aligning your efforts with what you genuinely enjoy to sustain engagement and growth. Whether you’re an emerging content creator or a small business owner, this episode offers a unique look at practical steps to kickstart or redefine your presence in the competitive digital arena of 2024. Join us for this insightful session where we get a detailed roadmap from JT on making your mark in social media.

In today's episode, I'll dive into my entire sales funnel on Instagram and via email, answering questions directly from you, my listeners. We'll start by defining what a sales funnel is and its importance in converting social media followers into customers. I'll break down my sales funnel step-by-step, explaining how I leverage Instagram posts and DM automation to drive traffic to my email list.

You'll learn about my posting strategy, where I maintain a balance of 20% promotional content, and the rest focused on engagement and growth. I'll highlight the effectiveness of DM automation over traditional "link in bio" methods, sharing my preferred tool, ManyChat, and how it simplifies delivering free resources to my audience.

I'll also discuss the crucial role of landing pages and email lists in the funnel, emphasizing simplicity and effectiveness. With tools like Stan, you can streamline your entire funnel process, from capturing emails to delivering freebies and managing your email list.

Lastly, I'll share recent changes in my email marketing strategy, moving from an aggressive approach to a more value-driven, nurturing method. Tune in to get a comprehensive look at creating an effective sales funnel and turning your followers into engaged customers.

Sign up for your free 14-day trial with Stan HERE

In today's episode, I dive into the journey of Ian Grant (@vermontdogtrainer 270k), a dog trainer who transitioned from in-person coaching to launching a successful online course, all while managing life as a parent and business owner. Ian shares his formula for creating viral Instagram reels, with 17 of his videos surpassing 1 million views. He breaks down the strategies that helped him grow his audience and explains why understanding client pain points and documenting real-world moments are key to creating impactful content.

We also explore how Ian built his online course, starting with a six-month beta program that evolved into his current three-month "Canines and Culture" program. He discusses the value of running launches, building community, and gathering feedback to continuously improve his offerings. Whether you’re a content creator, entrepreneur, or dog owner, this episode is packed with actionable tips for balancing life, growing a business, and creating meaningful connections through social media.

In today's episode, I sit down with Tam Milledge, an inspiring teacherpreneur who's built a thriving online business while navigating the ups and downs of content creation. Tam shares her unique journey of steady growth on Instagram, amassing over 100,000 followers without ever going viral. We dive into the strategies that have been key to her success, including the power of consistency and how she leverages DM automation to boost engagement and build her email list.

Tam also opens up about the challenges of balancing content creation with a full-time teaching job before transitioning to running her business full-time. We explore how she and her husband teamed up to create a membership platform for teachers, offering resources and tools to help them succeed in the classroom. She talks about how this membership model provides reoccurring revenue and has allowed her to scale her business while maintaining a work-life balance.

From insights on monetizing a niche to tips on repurposing content, Tam’s journey is full of actionable takeaways for anyone looking to build a sustainable business on social media. Stick around to the end, where Tam drops some wisdom for those feeling stuck or overwhelmed with their own content journey.

In today’s episode, I’m joined by Kelly Leardon (@walk_like_warriors 1k), a business coach who recently hit nearly $30,000 in revenue with under 1,000 Instagram followers. Kelly proves that a massive following isn’t necessary for big sales and shares the strategies she used to launch her group program successfully.

We dive into her step-by-step process, including her pre-launch seeding tactics, the role of consistency in her Instagram Stories, and how she builds trust with her audience. Kelly also shares how she uses testimonials effectively, nurtures her community through authentic engagement, and offers advice for building a strong business without going viral.

This episode is packed with insights on how small accounts can drive high revenue by leaning into authenticity, knowing their audience, and focusing on results over follower count.

In today’s episode, I’m joined by Lo (@stanforcreators 100k), the face behind Stan’s social media and someone who’s played a key role in growing the brand’s Instagram to nearly 100,000 followers in just over a year. Lo shares the strategies that helped the account skyrocket, from the importance of adapting content formats to what’s working now on Instagram, like B-roll videos with text and storytelling-driven hooks.

We also dive into Lo’s “Rule of Three” method for repurposing ideas into multiple content types, helping creators stay consistent without burning out. Later, I shift gears and ask Lo to guide me through the steps of monetizing on social media, whether you’re brand new, pivoting your niche, or figuring out what digital product to create first. Lo emphasizes starting with your experiences, identifying your audience’s pain points, and testing different ways to serve them, like 1:1 coaching, ebooks, or video courses.

This episode is packed with actionable insights for content creators and entrepreneurs looking to grow their audience, streamline their strategies, and start making money online. Don’t forget to check out the Stan for Creators Instagram page, and help them hit that 100K milestone!

In today's episode, I dive into the intriguing realm of transforming Instagram engagement into a career with Emily Cooper, aka @emilyeatsandexplores (115k). Fascinated by the potential of social media to open doors to financial independence, we explore the nuances of building a brand and monetizing content effectively. Emily share insights into leveraging Instagram's algorithm to enhance visibility and engagement, underscoring the significance of authenticity and strategic content creation in attracting partnerships and opportunities.

Emily's journey involves mastering the art of affiliate marketing as a stepping stone towards securing brand deals. We highlight the importance of selecting partnerships that resonate with her brand identity and audience interests. We also touch upon the creative and logistical challenges of content creation, offering practical tips for enhancing content quality and engagement rates.

Moreover, we delve into the psychology behind follower engagement, emphasizing the value of building a genuine connection with the audience. This approach not only fosters a loyal community but also amplifies the impact of promotional content, thereby increasing the potential for revenue generation.

Throughout the episode, we talk about the importance of persistence and adaptability in navigating the dynamic landscape of social media monetization. Emily's experiences illustrate the power of social media not just as a platform for expression but as a viable avenue for entrepreneurship and financial growth.

In today's episode, I talk with Helen (@frownies 300k), a content creator and key player at Frownies, a family-owned brand with a unique history dating back to 1889. Frownies, known as the original wrinkle patches, offers natural alternatives to Botox and has gained a significant following on both Instagram and TikTok. Helen shares how she transformed Frownies’ online presence, growing it from just a few thousand followers to nearly 300,000 on each platform.

Helen discusses the strategies behind building a brand without relying on her personal identity, instead crafting a relatable brand persona and community. We dive into how she uses social media for more than just sales, emphasizing the importance of creating genuine connections through DMs and comments. Helen also explains her approach to managing different content styles across Instagram and TikTok, the impact of viral videos on brand visibility, and the role of community engagement in sustaining audience loyalty. Whether you’re building a business brand or personal brand, Helen’s insights on nurturing community and creating a trustworthy, likable presence are invaluable for anyone looking to grow authentically on social media.

In today's episode, we dive into the world of print on demand and how entrepreneurs can create and sell physical products without needing massive warehouses or upfront inventory costs. This episode is a little different from our usual focus on digital products, but it's an incredible opportunity for anyone looking to add an extra revenue stream to their online business.

Our guest, Adrian Vonarx (@ecomlegendsacademy), is an expert in print on demand and walks us through the four essential steps to launching a successful business in this space. He breaks down how to choose a profitable niche, design products that resonate with your audience, set up a simple yet effective Shopify store, and market your products using social media and email marketing. We also cover how to validate product ideas, the best platforms for research, and the importance of an owned platform like an email list to build long-term success.

Adrian shares actionable strategies for beginners, emphasizing that you don’t need a large audience to make this work. He also talks about the power of automation and how print on demand allows you to focus on sales-generating activities while outsourcing fulfillment. If you’ve ever thought about launching a merch line, selling apparel, or testing out a product idea without the risk of traditional inventory, this episode is for you.

In today's episode, you're interviewing me! I’m answering your questions to wrap up the year with insights and actionable advice for content creators and entrepreneurs. You’ll learn how to navigate algorithm changes during dips in engagement, whether around the holidays or any time of year, and why consistency matters. I also share practical tips for improving SEO by using audience-relevant language and keyword research tools.

We dive into strategies for setting fair rates when working with brands, identifying your niche with ease, and reaching non-followers through creative, share-worthy posts. I’ll also walk you through how to create authentic content, maximize Instagram story reach with a simple reset strategy, and tailor your content to different platforms while overcoming fears about posting publicly.

Plus, I reveal my predictions for the best-performing content in 2025, discuss how to use DM automation effectively, and offer advice on converting followers into clients by mastering empathy. Whether you’re just starting out or looking to refine your strategy, this episode is packed with real-world tactics to help you grow your online presence.

In today's episode, I’m talking with Amanda (@rawfitnessandnutrition 115k), a fitness coach and nutrition expert who has grown her Instagram following to over 100,000. Amanda shares her journey, from starting out casually posting on social media to consistently building her brand over nearly a decade. We dive into the realistic side of social media growth, where viral moments aren’t the norm, and instead, it’s about serving your audience consistently over time.

Amanda also discusses her path to becoming a successful course creator, with practical advice for anyone looking to create and sell courses. We explore the steps she took to develop her programs, including how she pre-sold her courses, involved her audience in the creation process, and eventually made $20,000 during her launch weekend. Plus, Amanda offers tips on growing an email list, the importance of staying consistent, and how she keeps her audience engaged by sharing both valuable content and personal stories. If you’ve ever wondered how to grow your online business while staying authentic and connected to your audience, this episode is for you.

Amanda's free masterclass: https://www.rawfitnessnutrition.com/optin1717752867740

All of her other freebies and paid offers: https://www.rawfitnessandnutrition.com/store

In today's episode, I'm thrilled to sit down with Hillary Krueger, an email marketing strategist and expert. Hillary delves into her journey of mastering email marketing and shares her top strategies for building and engaging with an email list. She explains the critical role an email list plays in a business's success, emphasizing how it can be more valuable than social media followers.

Hillary offers practical advice on how to start and grow an email list, create compelling content, and write emails that people actually want to open. She also discusses the importance of nurturing relationships with your audience through email and shares her insights on the best practices for email marketing. Whether you're just starting out or looking to improve your email marketing efforts, Hilary's tips and experiences provide valuable guidance. Tune in to learn how to leverage email marketing to grow your business and connect with your audience on a deeper level.

In today's episode, I sit down with Nicole Simone , the inspiring founder of Redemption Paws (@redemptionpaws 44k), a Canadian dog rescue organization that has saved over 4,000 dogs since its inception. 

We dive into the role of social media in building and growing Redemption Paws, with over 40,000 followers supporting the cause. Nicole discusses the strategies behind crafting authentic, share-worthy content that resonates, from capturing heartfelt stories to showcasing the incredible transformation of these rescued dogs. We also explore the challenges of balancing emotional transparency with uplifting messaging, along with the innovative ways Nicole and her team engage fosters, donors, and volunteers.

Whether you’re a dog lover, a social media strategist, or someone seeking inspiration for building a mission-driven brand, this episode is full of valuable insights on consistency, authenticity, and creating lasting impact. Nicole’s journey is a testament to the ripple effect of small actions and the power of social media to drive real change. Make sure to listen to discover how you, too, can turn your passion into a meaningful venture.

In today's episode, @hilarybillings (840k), who's accumulated over a billion views on TikTok, dives into the secrets behind going mega-viral on social media. Hilary isn't just any content creator; she's a master at creating videos that rack up millions, even tens of millions of views, with one of her top videos hitting over 70 million on TikTok.

Hilary shares the three essential ingredients for a video to go viral, offering insights into the strategy and formula behind repeated viral successes. It's not about luck; it's about understanding the core components that make content shareable and engaging.

But going viral isn't all sunshine and rainbows. We also tackle the darker side of virality – dealing with haters and trolls. Hilary's approach to handling negativity is all about perspective, seeing criticism as a reflection of the commenter's issues rather than a personal attack.

This episode is packed with actionable advice, from leveraging data-driven decisions to maintaining mental well-being amidst the chaos of social media fame. Whether you're aiming for viral success or just looking to understand the dynamics of online popularity, this conversation with Hilary is a must-listen. Join us as we pull back the curtain on what it really takes to go viral and stay authentic in the process.

For Hilary's FREE resources that are mentioned in this episode, you can find them at attentioneers.com/brock

In today's episode, we're diving into the world of social media moneymaking with my guest, Sami, the owner of the largest Vanlife community on Instagram, @project.vanlife (1.5M). Sami shares his journey from flipping Instagram accounts as a teenager to building a thriving online community with over 1.5 million followers.

We discuss how he navigates the challenges of running an aggregate account in light of Instagram's new policies and his strategies for continuing to grow and monetize his page. Sami emphasizes the importance of creating share-worthy content and how focusing on shares can significantly boost engagement.

Sami also breaks down his successful use of DM automation and email marketing funnels to convert followers into customers. He highlights the effectiveness of offering free resources to build an email list and using a structured sales process for high-ticket offers.

If you're looking to learn from someone who has successfully built and monetized a massive social media following, this episode is packed with actionable insights and practical tips. Join us as Sami reveals the secrets behind Project Vanlife's success and how you can apply these strategies to your own social media endeavors.

In today's episode, I'm thrilled to dive into the entrepreneurial journey of Kristen, known on Instagram as @the.organimama (175k), who has leveraged her platform to build a thriving business focused on toxin-free living and eco-friendly lifestyle changes. Kristen shares her story of rapid growth—gaining over 175,000 followers in just a year—and the strategic shifts that made it possible. We explore her initial challenges, including early product launches and learning curves, which laid the foundation for her later success.

We'll also discuss her innovative approach to monetizing her audience before reaching the 100,000-follower mark, highlighting her use of digital products and insightful content strategies that resonate with her followers. Kristen opens up about her decision to prioritize engagement and authenticity over mere follower count, ensuring her growth was sustainable and aligned with her personal values and lifestyle.

Furthermore, Kristen offers a behind-the-scenes look at her operational tactics, from leveraging Instagram Reels to strategically using email marketing to enhance her business's reach and impact. This episode is packed with actionable advice for entrepreneurs looking to harness the power of social media to transform their passions into a profitable business.