Explore every episode of Social Media for B2B Growth: LinkedIn Strategies and Tips
Dive into the complete episode list for Social Media for B2B Growth: LinkedIn Strategies and Tips. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Pub. Date
Title
Duration
12 Jun 2023
LinkedIn Content Planning for Connection and Conversion.
00:33:08
Have you ever sat down to create LinkedIn content, only to become quickly overwhelmed by now knowing where to start? What if there was an easy way to take your career, experience, business, and stories and turn that into meaningful content?
The key moments in this episode are: 00:02:48How do you recommend people collate their ideas for LinkedIn content? 00:09:52 What are your best tips for planning this content for LinkedIn? 00:13:40 Spur of the moment content vs planned content 00:17:44 Repurposing content - tools and tips recommendations 00:22:32LinkedIn Live and Video content - why do you think it should be part of the content mix?
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
From Buzzwords to Clarity: Create Powerful Educational Content on LinkedIn with Kelsey Kloss
00:30:32
Have you ever wondered what the secret sauce is behind educational content that not only informs but also engages? Are you struggling to make your LinkedIn posts stand out in the crowded B2B space? Former journalist Kelsey Kloss will unpack what it takes to create educational LinkedIn posts that truly resonate with your target audience.
The key moments in this episode are: 00:00:00 - Introduction 00:02:06 - Making Educational Content Effective 00:06:34 - Building Authenticity into Content 00:09:12 - Being Your Authentic Self on LinkedIn 00:11:07 - Sharing Genuine Stories 00:13:10 - Importance of Avoiding Buzzwords and Jargon 00:14:49 - Authenticity and Genuine Content 00:17:43 - Five Ways to Create Helpful Content 00:22:14 - Incorporating Storytelling into Educational Content 00:25:01 - Building Trust Through Storytelling 00:26:41 - The Power of Adding Detail 00:27:55 - Putting Audience First 00:29:02 - Creating Content for Others 00:29:14 - Wrap up
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands as well as a LinkedIn Profile Recharge service for Founders/CEOs.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Brand Building and LinkedIn™️ Strategies for B2B Growth
00:18:45
Aiming for LinkedIn Success in 2024? This episode is packed with tips for Effective Personal and Business Branding on LinkedIn™️. In this episode, Coach Michelle encourages her listeners to reflect on their achievements from the past year and set their goals for 2024.
She highlights the importance of having a strong personal and professional branding on LinkedIn to grow a business. Michelle talks about her rebranding experience, shares tips on content planning, and explains how diligent planning and accountability will help achieve big goals.
Key moments in this episode: 00:00 Introduction and New Year Reflections 00:42 Celebrating Achievements and Setting Goals for 2024 02:07 The Importance of Branding and Rebranding 03:22 The Power of Consistent Branding Across Platforms 05:45 The Role of LinkedIn™️ in Business Growth 11:30 The Importance of Content Planning 14:42 The Power of Persistence and Embracing New Habits 15:32 Conclusion and Call to Action
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
LinkedIn New Features Signal Big Changes for 2025 - Are You Ready?
00:16:10
LinkedIn new features include significant changes to LinkedIn audio events, the introduction of LinkedIn Accelerate - AI ad campaigns, the option for Premium users to have rotating profile banners, and the ability to boost personal posts.
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
Key moments in this episode:
00:00 Introduction
01:41 New LinkedIn Features Overview
04:08 Changes to LinkedIn Audio Events
07:49 LinkedIn Accelerate: AI-Powered Ad Campaigns
09:13 Rotating Banners for Premium Accounts
13:06 Boosting Personal Posts on LinkedIn
15:16 Wrap up
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
LinkedIn for Employees - Lessons To Build Employee Brands
00:31:38
What do you need to do to get employees to create LinkedIn content and build their personal brand? Imagine there is a way to leverage your employees’ connections through content on LinkedIn WITHOUT them feeling like it’s a one-sided affair?
Shock horror – they would do it willingly and enthusiastically. Cher Jones shares why this vision is possible if you support your employees to build their own personal brands by creating LinkedIn content.
The key moments in this episode are: 00:00:00 Welcome 00:03:13 Personal Branding – art vs science 00:07:05 What needs to be in place before we get started? 00:17:54 Hybrid workplaces – any differences to the process? 00:20:31 Workplaces that get it right – what does that look like? 00:24:23 Evolution of a LinkedIn content creator
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Is Your Brand Invisible on LinkedIn? How To Stay Top of Mind with Your Ideal Customers
00:31:30
With one billion members on the platform, now more than ever it's harder to stand out and stay top of mind. There's a lot of advice on LinkedIn™️ when it comes to crafting the perfect post, but with Ali Schwanke we look beyond this. Listen and learn how to avoid common mistakes and become memorable.
The key moments in this episode are: 00:00 Introduction to the Show 00:24 The Importance of Standing Out on LinkedIn™️ 01:36 Overcoming the Fear of LinkedIn™️ 04:59 The Challenges of Staying Focused on Social Media 07:02 The Power of Consistency in Social Media 11:25 The Role of Thought Leadership in Staying Top of Mind 21:44 The Impact of Ghostwriting on Social Media Presence 28:55 Conclusion: The Power of Taking Action
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Beyond Followers: Lea Turner's Journey of Inspiring Action on LinkedIn
00:32:29
Learn how you can use LinkedIn to build something more powerful than followers. You can build a community. A community that will trust your words and be inspired to take action.
Host Michelle J Raymond discusses with this week’s guest Lea Turner (Lea Does LinkedIn) the lessons she has learned in building her personal brand on LinkedIn. Whilst it may look easy from the outside we talk through the good, the bad and the ugly that comes with it.
The key moments in this episode are: 00:00 Welcome 05:24 know, Like & Trust - keys to LinkedIn 10:07 Why should I be authentic on LinkedIn 16:34 Building Community on LinkedIn 26:16 Case Study: LinkedIn Masterclass for Ukraine Fundraiser
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Empowering Employee Voices: Crafting an Effective LinkedIn Advocacy Program with Danielle Guzman (Mercer)
00:30:14
Let’s breakdown practical steps in building an employee advocacy programme. One that is built on ‘trust and reciprocal value exchange’ with this episode’s expert guest Danielle Guzman as we continue our employee advocacy discussion.
The key moments in this episode are: 00:00:00 Introduction 00:03:01 What is employee advocacy? 00:04:32 Common pushbacks in building employee advocacy programmes? 00:10:58 Core components of an employee advocacy programme? 00:12:54 What metrics do you focus on for employee advocacy on LinkedIn? 00:24:48 What do you know now about employee advocacy that you wish you knew when you were starting out?
Danielle’s results speak for themselves “Amassed a community of more than 150 influencers organically for the brand, built on trust and reciprocal value exchange without spending a dime. Delivered 4000% growth in brand reach over a three-year period and 10x the number of clicks to company owned pages. I demonstrate every day the power of employee advocacy, driving more than 60% of all social media results for the organization through people.” It's no surprise that people are an organization’s most competitive advantage.”
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
LinkedIn B2B Marketing Guide (2025) - Build Your Community, Increase Engagement and Grow Your Business
00:19:57
Start planning your LinkedIn strategy for 2025 today. Want to know where you should focus your time and effort? Michelle J Raymond shares her strategies for building community and driving growth.
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.https://i.mtr.cool/NEDXVZ
Key moments in this episode: 00:00 The LinkedIn Content Surge 00:18 LinkedIn B2B Strategy Planning for 2025 02:05 Building a Community on LinkedIn 07:03 LinkedIn Content Trends for 2025 12:49 Boosting Engagement and Thought Leadership 18:40 LinkedIn B2B Marketing Success in 2025
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website -https://socialmediaforb2bgrowthpodcast.com/
Your LinkedIn, Your Brand: Petra Fisher on Individuality and Business Growth
00:33:17
Host Michelle J Raymond discusses personal branding tips on LinkedIn with guest Petra Fisher from Petra Fisher Consulting and why supporting employees to build professional brands pays off.
The key moments in this episode are: 00:00:00 Introduction 00:02:34 What are the benefits of creating a unique professional brand on LinkedIn? 00:09:41 Where and how can you express your individuality on LinkedIn? 00:16:30 How does creating a unique personal brand for my employees help my business grow? 00:22:43 My marketing team wants to standardise profiles and content. Is this OK? 00:31:23 Petra’s favourite LinkedIn feature and why.
Connect with Petra Fisher on LinkedIn - https://www.linkedin.com/in/petrafisher/
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
00:00 Introduction: Are You Wasting Time on LinkedIn? 00:32 Embracing LinkedIn Analytics 02:19 Navigating LinkedIn Analytics for Profiles and Pages 06:30 Understanding Post Impressions and Engagement 08:46 Exciting Announcement: Partnership with Metricool 12:39 The Importance of Audience Demographics 17:47 Reporting and Automation Tips 18:50 Actionable Tips and Final Thoughts
Check out episode 119 with Joe Pulizzi to learn about how the Metricool sponsorship happened
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
How Brands Can Win at LinkedIn - LinkedIn Insider Shares (2025)
00:35:12
LinkedIn is crowded, and playing it safe and putting out boring content will not help your brand stand out and win opportunities on LinkedIn. What will work? I asked expert guest and LinkedIn insider - Robin O Connell to share what's working and what isn't for brands as we head into 2025.
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.https://i.mtr.cool/NEDXVZ
Key moments in this episode:
00:00 LinkedIn Marketing Challenges for 2025 00:48 LinkedIn Insider: Robin O Connell 02:08 The Growing LinkedIn Demographic 07:13 Breaking Free from Boring: Creative Strategies for B2B Brands 13:35 Balancing Brand Consistency and Creativity 20:06 The Power of Branding and Creativity 20:57 Sales and Marketing on LinkedIn 21:51 The Risks of Focusing Solely on Lead Generation 22:37 Balancing Short-Term and Long-Term Marketing Strategies 26:51 Practical Tips for Differentiating Your Brand 29:38 Injecting Creativity and Emotion into B2B Content 33:28 Final Thoughts and Actionable Tips
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website -https://socialmediaforb2bgrowthpodcast.com/
Employee Generated Content on LinkedIn - The Next Big Thing
00:33:02
Have you considered that the best thing you can do for your business is to turn your employees into influencers? No one knows the company better, and there isn't a level of doubt that arises from paid influencer marketing.
"Employees are the most effective influencers for a company brand,” says this week’s expert guest Kerry-Ann Betton Stimpson
Key moments in this episode are: 00:04 Employees vs Paid influencers? 04:10 How does an employee’s personal brand help build the company brand? 09:39 Importance of having a social media policy? 18:10 Where would you start to empower employees to become brand advocates? 23:14 Employee to influencer – what incentives could work?
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
If you haven't quite found your excitement for getting started on LinkedIn in 2025, this episode is for you.
Key moments in this episode:
00:00 Reignite Your LinkedIn Passion
00:27 Understanding the LinkedIn Blues
03:55 Strategies to Clean Up Your Feed
05:59 Review and Build Your LinkedIn Community
07:57 Engage Through Direct Messages
10:39 Final Thoughts and Encouragement
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Become a Credible Authority on LinkedIn with Trevor Young
00:27:04
‘Personal brand’ on LinkedIn seems to be a catch-all phrase. Learn how to level up beyond a personal brand to a ‘Credible Authority.’
Join this episode’s expert guest Trevor Young, as we discuss his method for a clear path towards growing a credible profile and reputation in a way that’s strategic, sustainable and respectful.
The key moments in this episode are: 00:00 Welcome 04:41 Definition of a ‘Credible Authority' 11:48 Trevor’s Credible Authority Method - Empower, Enhance, Extend and Extract 19:28 Can you be a Thought Leader without a digital presence? 22:29 How to use LinkedIn to build credibility?
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
LinkedIn Company Page Resource Every Page Admin Needs
00:31:48
The co-authors of the world's first and only book dedicated to LinkedIn Company Pages meet to discuss the significant changes they noticed in updating their book Business Gold. More importantly, where do they think the future of business page success lies?
The key moments in this episode are: 00:00 Introduction and Welcome 00:18 Discussing the Second Edition of Business Gold 00:40 The Evolution of LinkedIn Company Pages 01:36 The Origin Story of Business Gold 02:29 The Power of LinkedIn and Collaboration 03:42 Changes in LinkedIn Pages Over the Years 07:20 The Shift Towards Pay-to-Play on LinkedIn 14:42 The Importance of Company Pages in 2024 05:39 The Power of Newsletters and Events on LinkedIn 27:35 The Importance of Utilising Page Invites 28:33 Closing Remarks and Future Plans
Buy the book Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages on Amazon -https://getbook.at/BusinessGold ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Get a Bigger Slice of LinkedIn - featuring Brenda Meller
00:26:38
Being successful on LinkedIn requires a mix of being memorable, helping others succeed and finding opportunities to collaborate with others.
Host Michelle J Raymond discusses how businesses and their employees can get a bigger slice of LinkedIn with guest Brenda Meller – Founder & CEO (Chief Engagement Officer) of Meller Marketing.
The key moments in this episode are:
· Refresh your LinkedIn Profile to attract the right audience.
· Social Media Pie strategy
· The power of collaboration
· Focus on engaging with others
· Importance of branding
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
LinkedIn Branding Strategy for Business Featuring Michelle B Griffin
00:27:37
Learn what it takes to build your brand to generate demand and grow your business. Founders through to employees, personal branding is equally important for all. Win more business by creating a brand that attracts your ideal client.
Host Michelle J Raymond discusses how business owners can use LinkedIn to establish their position as industry leaders and grow their business with this week’s guest Michelle Griffin.
The key moments in this epsiode are: · What is and isn’t personal branding? · General vs Niche branding. · 7 steps to launch and grow your personal brand in 2022. · How does branding help grow business? · Where to start to build your brand?
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
How to Get Paid to Create Content on LinkedIn and Other Social Media Platforms
00:40:31
Want to build your revenue and your audience? Then listen in to “The Godfather of Content Marketing”, Joe Pulizzi, as he shares his frameworks for becoming a content entrepreneur. From getting the foundations set to setting realistic expectations, this episode is focused on building a loyal audience, and the various and surprising ways to monetize content effectively to ensure long-term profitability.
The key moments in this episode are:
00:00 Kicking Off with Content Marketing Royalty: Joe Pulizzi 00:23 The Godfather of Content Marketing: Embracing the Title 01:29 The Journey to Profitable Content Creation 05:13 Defining the Content Entrepreneur 06:40 The Pitfalls of Diversification in Content Creation 14:35 Building a Successful Content Business: Strategies and Expectations 19:22 Evolving Business Models and Audience Monetization 20:18 Building Loyalty and Niche Expertise 24:35 The Power of Niching Down and Personal Experiences 26:36 Future Skills for Content Entrepreneurs 31:43 Innovative Monetization Strategies for Content Creators 36:43 Wrapping Up: The Journey of Content Entrepreneurship Connect with Joe Pulizzi on LinkedIn -https://www.linkedin.com/in/joepulizzi/
Get your copy of Joe’s new book 'The Content Entrepreneur,' co-written with 32 other content creators, offering a comprehensive guide for those looking to build a business around content creation – thecontentrepreneur.com
Content Entrepreneur Expo (CEX) MAY 5-7, 2024 – Cleveland, Ohio, USA.
Buy your ticket https://cex.events/ and listeners use discount code JP100 at the checkout.
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ for B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
How do you take a LinkedIn online community and move this to real life meet ups? Anna McAfee is the creator of #LinkedInLocal. It started innocently as a way for Anna to meet local connections and quickly struck a nerve and blew up globally. Over 2 years the community grew from the initial 4 cities to 1,000+ communities, in 1,000 cities and 100 countries run by LinkedIn users for LinkedIn users.
The key moments in this episode are: 00:00 Welcome 00:58 #LinkedInLocal – the backstory 07:31 What makes a successful #LinkedInLocal meetup? 11:40 What are the benefits of building a community? 16:39 What ways do people go about building connection all wrong on LinkedIn? 21:34 Building a virtual village on LinkedIn
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
The power of video content can not be underestimated to build your brand and make an impact. YouTube is one of the world’s largest search engines and presents a real opportunity to potentially reach a whole new audience. Learn how you can scale your messaging and really highlight thought leadership content.
The key moments in this episode are: 00:00 Introduction 03:13 What is a video podcast? 07:00 YouTube Video Podcast vs YouTube video vs YouTube Live vs YouTube Shorts 10:59 How does a video podcast grow a business or personal brand? 22:51 What do I need to get a video podcast started? 26:48 Zach’s tips for what makes a great video podcast.
Connect with Zac Mitchem on LinkedIn - https://www.linkedin.com/in/zachmitchem/
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Buyer-Centric LinkedIn Strategies to Increase B2B Sales
00:34:49
Up to 80% of the B2B buyer’s journey is completed before they reach out to the sales team. If your business and your employees are invisible on LinkedIn, you are giving away opportunities to your competitors that aren’t. Incorporating social selling into your traditional sales method is the answer. Is your business ready to adapt?
The key moments in this episode are: 00:00 Introduction 06:55 What is buyer-centric social selling? 10:24 Traditional Sales vs Buyer Centric Social Selling 16:38 What mindset works best for effective social selling? 22:49 How can you empower and enable employees to shine on LinkedIn? 29:12 Super connected enterprises – what lies ahead?
Connect with Steve Watt on LinkedIn - https://www.linkedin.com/in/stevewatt/
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
LinkedIn Company Pages - Everything You Need To Know - Featuring Michelle J Raymond
00:55:26
Everything you need to know to get started on LinkedIn Company Pages. If you are wondering if you even need one then listen in to the extensive list of creative ways and reasons why every business owner needs to make sure they have their LinkedIn Company Page up and running in 2022.
This week international expert on LinkedIn Company Pages Michelle J Raymond appeared as a guest in the "All India Startups" Clubhouse room hosted by Anoop Kurup and Sheldon Loyola. Together they discuss how LinkedIn Company Pages can be used by start-up businesses, solopreneurs and small businesses to stand out on LinkedIn and beyond.
The key moments in this epsiode are:
· What is a LinkedIn Company Page?
· Differences between a LinkedIn Company Page and a Personal Profile
· How to grow followers on your LinkedIn Company Page?
· How did Business Gold: Build Awareness, Authority and Advantage come together with co-author Lynnaire Johnston?
· Content Strategies for LinkedIn Company Pages
· Michelle's recommendation to focus on LinkedIn Live, LinkedIn Articles and Newsletters for Company Pages in 2022.
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
LinkedIn Algorithm, Automation, AI - Prioritising Customers Over Algorithms
00:17:49
Mastering LinkedIn: Prioritising Customers Over Algorithms. Join us for insights to make your LinkedIn strategy efficient and effective.
In this episode we discuss the importance of focusing on actual customers rather than getting consumed by LinkedIn algorithms, automation, and AI tools. Lastly, we explore AI's potential while highlighting its limitations and the irreplaceable value of human uniqueness.
Key moments in this episode:
00:00 The Modern Business Jungle 00:38 Refocusing on Customers 02:04 Understanding the LinkedIn Algorithm 02:34 Effective Customer Research 07:36 The Pitfalls of Automation 12:34 The Role of AI in Business 15:05 Building a Solid Foundation 16:17 Embrace Tools, Don't Replace Yourself
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast.Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
B2B Demand Generation on LinkedIn - Build Out Your Content Systems
00:32:13
As marketing budgets tighten and the competition for opportunities is increasingly fierce you need to create a demand engine for your business. Guest George Coudounaris (The B2B Incubator) shares his company’s framework for using content to create a demand engine.
The key moments in this episode are: 00:00 Welcome 02:16 What is demand generation? 05:30 What are the key benefits of demand generation marketing? 08:30 Is demand generation marketing a short- or long-term play? 16:18 How can B2B Marketers build a demand engine? 27:39 Tips for choosing the best format type and platform
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Secrets of LinkedIn Content That Gets Real Results
00:28:38
If you're feeling frustrated and overlooked on LinkedIn despite putting in hours of effort into creating content, then you are not alone! Many B2B professionals are experiencing the same struggle, where their posts go unnoticed and fail to generate meaningful engagement or leads. Jess Cook shares her secrets to creating content that surprises to ignite the spark.
The key moments in this episode are: 00:00:00 - Introduction 00:00:25 - Journey on LinkedIn 00:02:03 - Content for Impact 00:03:48 - Repurposability 00:06:51 - Choosing the Right Channels 00:13:24 - The Old Way vs. the Smarter Approach 00:14:28 - The Importance of Organizing Content 00:15:33 - Balancing Value and "Confetti" Moments 00:19:57 - Going the Extra Mile for Customers 00:26:59 - Conclusion
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands, as well as a LinkedIn Profile Recharge service for Founders/CEOs.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
How a Non-Profit Leveraged LinkedIn to Change The World
00:41:25
Whether you are running a business for profit or a non-profit organisation, this episode will show you the power of community for business growth.Hear the remarkable story of how Chris Lomas from Hope4 is harnessing LinkedIn to rally support for Moldovan refugees and beyond. Learn how this innovative use of professional networking can fuel your non-profit goals, create impactful connections, and spark powerful change.
PLEASE DONATE - https://hope4.org/cost-of-coffee/
The key moments in this episode are: 00:00:00 Welcome 00:01:05 Talk me through how you have been able to leverage LinkedIn to have a bigger impact in your charity work. 00:05:17 What has been the most surprising thing that has happened to you on LinkedIn? 00:07:37 What are some of the Hope4 achievements you can link back to LinkedIn? 00:20:18 What do you wish you knew when you first started using LinkedIn for raising awareness and funds? 00:26:11 What benefits do you see for corporates teaming up with not-for-profits on LinkedIn?
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
LinkedIn Company Page Performace - Ultimate Guide to Growing Followers, Reach & Engagement
00:41:19
This is your ultimate guide to improving your LinkedIn Company Page performance. This episode is for you if you want to grow your Page followers or get more reach and engagement.
The second edition of the international best-selling "Business Gold - Build Awareness, Authority and Advantage with LinkedIn Company Pages" is out, and to celebrate, Michelle J Raymond - Pages Expert, will answer the most frequently asked questions she gets from LinkedIn Company Page Admins.
Listen to Michelle's expert tips on how you can grow your page followers, growth and engagement fast with the latest strategies.
The key moments in this episode are: 00:00 Introduction and Celebrating 100 Episodes 00:46 The Importance of LinkedIn Company Pages 02:09 Growing Your Company Page Followers 04:53 Leveraging Employee Engagement for Company Page Growth 08:56 Creating Quality Content for Your Company Page 10:40 Utilising LinkedIn Live Events and Audio Rooms 20:38 The Power of LinkedIn Newsletters 26:40 Understanding LinkedIn's Boost Function 30:59 Managing Employee Representation on Your Company Page 33:14 The Role of Showcase Pages 35:47 Exploring the My Company Tab 37:48 Conclusion and Looking Forward
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands, as well as a LinkedIn Profile Recharge service for Founders/CEOs.
LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/
Converting Connections: Mastering LinkedIn Lead Generation with Krista Mollion
00:32:28
If you are struggling to generate consistent leads for your business on LinkedIn, join host Michelle J Raymond and expert guest Krista Mollion as they have a deep dive into this topic.
Having grown her own startup from zero to 8-figures as a Silicon Valley entrepreneur and 20+ yr marketing veteran, Krista now helps service-based consultants and early-stage start-up CEOs grow thriving businesses via her online platform for entrepreneurs, fromzero2six.com.
The key moments in this episode are: 03:53 Business Strategy vs LinkedIn Strategy 07:03 What is stopping businesses from generating leads on LinkedIn? 21:35 LinkedIn Lead Generation activities to start today 28:08 Automation and Outsourcing LinkedIn Lead Generation 31:25 The 5 C's of Social Media
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Social Selling in Action: Richard van der Blom's Guide to Winning on LinkedIn
00:32:33
Are your competitors increasing their market share by getting to opportunities first? The world has changed, and traditional selling methods alone aren’t as effective on their own.
Join this episode’s guest Richard van der Blom as we discuss social selling on LinkedIn for business growth.
The key moments in this episode are: 00:00 Welcome 03:41 What is your definition of social selling and why does it matter today? 11:17 Is social selling just the role of the sales and marketing team? 19:20 What is the importance of having C-Suite execs involved? 22:51 What actions are most important on LinkedIn for Social Selling? 28:22 Favourite LinkedIn features to support social selling
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Produce LinkedIn Content Faster Through Automation - The Good Way
00:26:35
If you struggle to create, produce and distribute content on LinkedIn and other social media platforms, rather than get overwhelmed, get organised.
Stephen G. Pope joins the show to show us how content can be effortless with suitable systems.
The key moments in this episode: 00:00:00 Intro 00:00:29 When manual content processes stop working 00:08:40 Common misconceptions about automating LinkedIn content 00:11:19 Business planning for content automation 00:14:48 Specific tools or systems for streamlining content processes 00:19:31 Power of Repurposing 00:22:20 What is the root cause of your overwhelm? 00:24:59 Wrap Up
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands, as well as a LinkedIn Profile Recharge service for Founders/CEOs.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
When did you last take time to reflect on your business and social strategy? Chances are it's been a while and things have slipped out of alignment.
Wanita Z discusses how a brand strategy assessment could be just what you need to level up and grow your business.
The key moments in this episode are: 00:00:00 Introduction 00:01:08 Why is it important to take time out to do a business strategy assessment? 00:02:45 How would you address the common misconception that strategy is solely focused on the future? 00:11:14 What areas do you recommend are included in the strategy assessment? 00:21:35 How often should businesses review their strategy? 00:26:28 The 5 Whys tool to assess products and services
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Crafting Quality LinkedIn Content: Tools & Tips from Michelle J Raymond
00:29:25
The secret to creating LinkedIn content consistently is having the right tools. There are so many different options on the market where do you start? Save yourself the pain of trial and error as Michelle J Raymond shares the free and paid content creator tools she personally uses.
The key moments in this episode are: 00:00 Introduction 04:03 Best tools to save time creating content 10:00 Best tools to write with confidence - editing, grammar 12:35 Best tools to create quality images, carousels 17:13 Best tool to create videos and subtitles 20:20 Best tool to find ideas 23:23 Ultimate tool for repurposing content
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
LinkedIn Thought Leadership is NOT Just Posting Content!
00:33:42
The term "Thought Leader" gets used a lot on LinkedIn, and this week's guest Ashley Faus is here to challenge the notion that posting content equals thought leadership.If it isn't that, what is it?
Ashley Faus challenges the idea of outsourcing originality, ignites the power of personal thinking, and tackles the conflict between tools and true depth of ideas.
The key moments in this episode are: 00:00:00 - Introduction 00:00:21 - Defining Thought Leadership 00:02:27 - Elements of Thought Leadership 00:05:46 - Self-Identification as a Thought Leader 00:09:21 - Rareness of Thought Leadership 00:10:21 - Four Pillar Framework for Thought Leadership 00:13:32 - The Evolution of Thought Leadership 00:14:54 - Reevaluating the Numbers 00:16:21 - Starting the Journey to Thought Leadership 00:19:46 - The Importance of Practice and Evolution 00:22:33 - Being Contrarian vs. Depth of Ideas 00:26:43 - Can You Be a Thought Leader with a Ghostwriter or AI? 00:27:36 - The Role of Thinking in Thought Leadership 00:28:43 - Thought Leadership Extends Beyond LinkedIn 00:30:05 - The Limitations of Ghostwriting and AI
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands as well as a LinkedIn Profile Recharge service for Founders/CEOs.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
810 million members and 60 million companies on LinkedIn, it’s no wonder it’s hard to sift through the noise to stay up to date with your existing and potential clients. How can you remove the distractions to generate more targeted leads?
Host Michelle J Raymond discusses how using LinkedIn Sales Navigator focuses your business development with this week’s guest Wendy Robertson – Founder & CMO B2B Social Nexus.
The key moments in this episode are: 00:00 Quick overview of LinkedIn Sales Navigator 10:22 Using lists in LinkedIn Sales Navigator to stay focused 13:35 Creative ways you can use LinkedIn Sales Navigator you may not know 20:10 Can I use LinkedIn Sales Navigator to manage my sales pipeline? 26:40 Would you recommend LinkedIn Sales Navigator for small businesses?
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
New LinkedIn Feature That’s Driving Insane Impressions—Find Out How!
00:19:56
Learn the latest updates on LinkedIn, including a new feature that’s helping users achieve unbelievable impression numbers. From company page updates to profile enhancements, Michelle covers everything you need to stay ahead on LinkedIn.
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.https://i.mtr.cool/NEDXVZ
Key moments in this episode:
00:00 Celebrating 20K followers 02:05 LinkedIn Company Page updates 05:20 LinkedIn content updates 13:56 LinkedIn Video For You 16:19 Creating Short Form Video for LinkedIn
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
How do you sell more on LinkedIn when posting content alone isn't working? First recorded for The Futur Podcast, Chris Do interviews Michelle J Raymond and they look into the business side of LinkedIn.
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
Key moments in this episode:
00:00 Introduction to a Milestone Podcast Episode
00:38 Flipping the Script: Michelle Gets Interviewed
04:17 The Journey to LinkedIn Success
07:55 Understanding the Resistance to LinkedIn
10:24 Effective LinkedIn Strategies for Businesses
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
LinkedIn Content Creation for Busy Solopreneurs - featuring Salina Yeung
00:30:41
Are you a busy solopreneur that has trouble finding time to create content? Given you are already responsible for every task in the business, how do you squeeze social media in and get a return on the time you invest?
Host Michelle J Raymond discusses how solopreneurs can create maximum content with minimum input with this week’s guest Salina Yeung – CEO and Founder at TheInAcademy
The key moments in this episode are:
· The highs and lows of being a solopreneur.
· Why every solopreneur needs to build a digital personal brand.
· Your tips for stretching content further.
· What is the one content tool you can’t live without?
· Best piece of advice you can give busy solopreneurs who want to take action.
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
How to Start Your Employee Advocacy Program on LinkedIn
00:27:19
It's one thing to build a personal brand or company brand on LinkedIn; it's another to get employees on board to become advocates for the brand. Yet businesses that invest in this area are able to scale their impact and generate business growth. Before rushing in, listen to this episode to learn how you can get started and avoid some of the common pitfalls.
The key moments in this episode are: 00:00:00 - Introduction 00:01:18 - Employee Advocacy - how is it different to building a personal brand on LinkedIn? 00:05:11 - What are the benefits for the business and participants of employee advocacy? 00:12:06 - What's the biggest mistake you come across with employee advocacy launches? 00:15:07 - How do you launch a happy employee advocacy pilot? 00:20:33 - What are the measures of a successful pilot employee advocacy program?
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
What Content Works Best on LinkedIn? Learn How to Get Your Content Seen by More People
00:21:17
If you want your content seen by more people - first look at what content formats are working best on LinkedIn, then how can you improve the copy on your posts and saving the best for last - the guaranteed way to improve your LinkedIn content performance.
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.https://i.mtr.cool/NEDXVZ
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website -https://socialmediaforb2bgrowthpodcast.com/
How To Use Short Form Video To Grow Your Brand on LinkedIn
00:36:04
1.5 Million TikTok followers and another 185K on Instagram with Reels, Jera Bean sure knows her stuff when it comes to short-form videos. With LinkedIn testing a short-form video feed, learning how to harness this format to grow your brand will be important.
The key moments in this episode are: 00:00 Welcome to the Social Media for B2B Growth Podcast 00:11 Diving Deep into Short Form Video with Jera Bean 01:34 The Journey from Content Creator to Social Media Coach 02:36 Embracing Messy Action in Social Media 07:14 Strategies for Effective Short Form Video Content 12:17 Navigating Authenticity in Social Media 18:57 LinkedIn's New Short Form Video Feed: A Game Changer? 27:19 Debunking Misconceptions Around Short Form Video 32:10 Final Thoughts and Actionable Tips
Follow Jera Bean on Instagram and TikTok - @Jera.Bean ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
How To Use Video To Build Trust In Your Company - featuring Gillian Whitney
00:30:59
The fastest way to get people to know, like and trust your company in a virtual world is through video. You don't need a million-dollar set-up to create videos that will resonate with your ideal clients.
Host Michelle J Raymond discusses how video can be used to build trust in your company which leads to more sales with this week’s guest Gillian Whitney – Founder Video Easy Peasy.
The key moments in this episode are:
· Video to help your prospective clients know, like and trust your business.
· Sometimes words aren't enough.
· Tips to get a high-quality video even without fancy equipment.
· Script or no script?
· Video content ideas - an origin story, how to's, customer testimonials etc
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
If you’re planning your 2025 LinkedIn Ad strategy, this is where you want to start. Michelle J Raymond sits down with the LinkedIn Ads expert, AJ Wilcox, to give you the inside scoop on what's working to reduce your CPC and increase leads.
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
Key moments in this episode: 00:00 Introduction to LinkedIn Ads 01:36 The State of LinkedIn Ads 06:50 Common Mistakes in LinkedIn Ad Campaigns 09:39 Optimising LinkedIn Ad Performance 15:37 The Power of Thought Leader Ads 20:46 New LinkedIn Ad Formats and Features 25:53 Final Tips and Upcoming Events
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Business networking for women is important for the long term success of your business.
Host Michelle J Raymond discusses the importance for female-owned businesses to have structure around them to support growth with this week’s guest Kistin Gunnis – Operations Manager Business in Heels.
· Introducing the Business in Heels community.
· Benefits of mentoring to support you through.
· Given yourself permission to use your skills.
· The importance of knowing your numbers.
· Celebrate your successes.
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Brand Partnerships on LinkedIn - 2025 Growth Strategy
00:32:20
Brand partnerships on LinkedIn sure are causing a buzz. Whether you are a LinkedIn creator or a brand looking to partner with them, this episode is for you.
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Ready to level up your LinkedIn for business game? This episode is all you need to know about the new features of LinkedIn Company Pages. Company page messaging, responding to comments, and utilising the powerful ChatGPT for LinkedIn content creation.
Don't miss out on understanding the Q2 2023 Company Page trends and building an engaging community with LinkedIn experts Michelle J Raymond and Lynnaire Johnston.
The key moments in this episode are: 00:00:00 - New Features on LinkedIn Company Pages 00:08:08 - Audio Events for Pages 00:10:30 - Building Community on LinkedIn 00:11:44 - Direct Interaction and Customer Service 00:12:58 - The Need for Post-Scheduling Editing Feature 00:13:30 - The Benefits of Planning and Batch Creating Content 00:14:43 - Balancing Engagement and Productivity 00:18:27 - The Importance of Communication and Responding to Comments 00:26:00 - The Importance of LinkedIn for Company Pages 00:27:36 - Overcoming Challenges on Company Pages 00:30:19 - The Role of AI on Company Pages 00:32:31 - The Future of LinkedIn and Company Pages 00:39:32 - The Push for Audio on LinkedIn 00:40:18 - Scheduling and Reach on LinkedIn 00:41:36 - Personal and Company Newsletters 00:43:12 - Maximising the Impact of Newsletters 00:47:10 - Using Chat GPT for Brainstorming
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Crush LinkedIn in 2025 Without Ads - Top Organic Strategies Revealed
00:21:11
No budget for LinkedIn Ads? No worries. In this episode we look at the top organic strategies for LinkedIn Marketers in 2025.
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.https://i.mtr.cool/NEDXVZ
Key moments in this episode: 00:00 Crushing LinkedIn in 2025 04:44 LinkedIn Content Planning 07:29 LinkedIn for business foundations 10:05 Employee Advocacy on LinkedIn 14:39 Thought Leadership on LinkedIn 18:41 Upcoming Episodes
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website -https://socialmediaforb2bgrowthpodcast.com/
What if networking could be different? This week's guest and self-professed introvert, Joe Glover, set out to create a non-traditional, positively lovely community for marketers. The Marketing Meetup was born. From humble beginnings to global impact, this is a story of community you don't want to miss.
The key moments in this episode are: 00:00 Welcome 02:39 LinkedIn Survival Guide for Introverts 07:07 The Marketing Meetup Back Story 11:14 Secret to building momentum in communities 19:04 What has been the biggest challenge in building the Marketing Meetup Community? 22:59 As an introvert, how has the community helped you grow?
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
From Idea to Income: Carla Howard on Crafting Successful Online Courses
00:30:38
Have you been considering putting together a digital course but have no idea where to start? At some point in your business, you may realise that having all your eggs in one basket isn’t a good idea and that trading time for money is limiting. Online Courses to create passive income could be the answer. Join this episode’s expert Carla Howard as we discuss the ins and outs of creating digital courses for passive income based on her experience of selling to almost 10K students in 118 countries.
The key moments in this episode are: 00:00:00 Introduction 00:02:51 What are the key things I should know before I start my Online Course? 00:04:48 How much should be included in an Online Course? 00:12:50 How long should I set aside to create the Online Course? 00:18:30 What if my Online Course flops and nobody buys it? 00:26:32 Have you used LinkedIn to promote your Online Course?
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Top 5 LinkedIn Company Page Mistakes and Solutions: Grow Your Page Today
00:30:18
If you're a LinkedIn™️ Company Page Admin wanting increased follower growth and higherengagement for your Page, listen in to make sure you aren't making one of the five biggest mistakes, Company Page expert Michelle J Raymond sees. Ensure your Company Page is a demand generation asset for your business.
The key moments in this episode are: 00:00 Introduction to LinkedIn™️ Company Pages 00:53 Top Five Mistakes on LinkedIn™️ Company Pages 01:22 Mistake 1: Overly Branded Content 06:43 Mistake 2: Neglecting the Basics 13:04 Mistake 3: Dumping the Company Page on One Person 17:44 Mistake 4: Content That's All About the Business 22:33 Mistake 5: Doing the Same Thing Over and Over 26:55 How to Avoid These Mistakes
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Personal vs Business Brand on LinkedIn - Why You Need a Strategy First Approach
00:32:02
How do you build a personal and business brand on LinkedIn? Great question and one often overlooked as members on LinkedIn jump straight to focussing on how to create LinkedIn content. More concerned with hashtags, formats, and the algorithm.
Hint: even if you don’t deliberately take action to create a brand – that is still a brand. Why not take control?
The key moments in this episode are: 00:00 Welcome 02:37 What is personal and business branding on LinkedIn? 04:40 Why is a branding strategy important on LinkedIn? 07:35 Where do I start building my brand on LinkedIn? Michelle’s 7P Framework 25:32 How do personal and business brands work together? 30:20 Personal and Business Branding Tips
Connect with Michelle B Griffin on LinkedIn - https://www.linkedin.com/in/michellebgriffin/
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Thought Leader, Influencer, Expert: Who Are You on LinkedIn? Insights from Ashley Faus (Atlassian)
00:32:42
What exactly is a thought leader, and can anyone become one on LinkedIn? Ashley Faus joins the show to share her expert thoughts on how you too can build your personal brand and become a thought leader on LinkedIn.
The key moments in this episode are: 03:05 Are thought leaders born or made? 08:48 What is the difference between an Influencer vs Subject Matter Expert vs Thought Leader? 20:53 Ashley’s Four Pillars of Thought Leadership 28:50 Can organisations be Thought Leaders?
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Growth In This Crazy New World - Featuring Melissa David
00:32:27
COVID-19 lockdowns have impacted the workplace in many different ways. Remote work and remote management changed the game overnight.
Host Michelle J Raymond discusses how businesses have to adapt to remote and hybrid work with this week’s guest Melissa David – Chief Executive Officer Melissa David Enterprises.
The key moments in this episode are:
· Viral post - become the CEO your mother wanted you to marry.
· Future of the workplace.
· Remote management of your team.
· Self-care and flexibility
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
10 Things That Kill Your LinkedIn Lead Generation (And How to Fix Them)
00:20:23
These common mistakes could be killing your LinkedIn leads and this episode provides practical solutions to fix them. We cover three main areas: branding, optimising your LinkedIn presence, and ensuring your activities are effective.
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.https://i.mtr.cool/NEDXVZ
00:00 Introduction: Why Your LinkedIn Leads Are Drying Up
03:25 Branding on LinkedIn for leads
08:50 Optimising Your LinkedIn Presence
12:27 Effective Activities to Generate LinkedIn Leads
18:59 Final Thoughts
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Get Your Brand Noticed on LinkedIn - The Power of a Premium Brand
00:34:52
How do you build a social media brand that stands out? Social Media Marketing may not be new, but many B2B businesses are only just starting to embrace the idea of building a digital presence.
In this episode, JP Hightek talks about what B2B Marketers and business owners should consider when creating a brand that stands out from the competition.
The key moments in this episode are: 00:00 Welcome to the Social Media for B2B Growth Podcast 00:45 Building a Brand That Stands Out on Social Media 01:39 The Art of Crafting a Premium Brand 03:47 Strategic Steps for New Marketing Managers 06:54 Avoiding Common Branding Mistakes 25:25 Leveraging Live Streaming for Business Growth 31:07 Personal Branding: The Final Tip
Connect with JP Hightek on LinkedIn - https://www.linkedin.com/in/jphightek/ Get a copy of The Livestream Blueprint here -https://www.jphightek.com/thelivestreamblueprint ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Social Media for B2B Growth Podcast is a fully accessible podcast.Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
From Hustler to High Performance Business Owner - featuring Tuomo Vauhkonen
00:30:29
Owning a business can be all consuming and at times overwhelming. It’s easy to get stuck in the hustle to try and get ahead. Often this comes at a personal cost. What if there was a different way?
Host Michelle J Raymond discusses performance and lifestyle optimisation for high achievers by energy and focus management with this week’s guest Tuomo Vauhkonen – Owner, Coach and Trainer at Tuomo Vauhkonen Coaching
The key moments in this episode are: 00:00 What is the difference between a hustling and high-performance business owner? 05:45 Are hard work and hustling the same thing? 07:56 What are some of the consequences in the long term of hustling? 11:38 4 Pillars of a high-performance framework – clarity, resilience, mastery, purpose. 20:39 What are your tips for business owners that are buried in the day to day? 30:33 If I want to level up as high-performance business owner what is the first action you would recommend?
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages featuring Lynnaire Johnston
00:29:59
The story behind how the co-authors discovered each other on LinkedIn and how strong personal brands led to the collaboration. Together they write the world's first book on LinkedIn Company Pages.
Host Michelle J Raymond discusses how using LinkedIn Sales Navigator focuses your business development with this week’s guest Lynnaire Johnston – Co-Author Business Gold and CEO LinkAbility.
The key moments in this episode are:
· The power of commenting.
· Co-opetition - a collaboration between competitors.
· The power of collaboration and complementary skill sets.
· Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages the book.
· Why your business needs a LinkedIn Company Page.
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
LinkedIn For Empaths, HSP's and Introverts - Featuring Jen Corcoran
00:32:16
Not everyone loves the spotlight. Nor does everyone enjoy creating content. This can especially be the case for the empaths, the highly sensitive people, and the introverts among us navigating LinkedIn. Host Michelle J Raymond discusses different strategies that can be used on LinkedIn to get results and also be mindful of what works best for you with this week’s guest Jen Corcoran at My Super Connector.
The key moments in this episode are: 00:00 Welcome 02:26 What exactly is an empath, a highly sensitive person and introvert? 09:14 What can be the challenges of LinkedIn for these empaths, HSP’s and introverts? 13:02 Practical strategies to avoid over stimulation on LinkedIn 17:34 Dealing with LinkedIn content that is an empathy trigger 22:08 How to build a strategic LinkedIn community?
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
How to Avoid Being Spammy on LinkedIn - Tips for Outbound Sales
00:36:17
The sales process is no longer an exclusive responsibility of the sales team. From the Founder or CEO to every department, each team member plays a part in increasing sales on LinkedIn. Yet the platform is overrun with those that bombard members with untargeted sales messages that leave many members on the defensive.
The key moments in this episode are: 00:00:00 Introduction 00:01:00 Are salespeople born or made? 00:02:14 Introverts vs Extroverts - who is better at sales? 00:04:25 What is and isn't spamming on LinkedIn regarding sales? 00:08:22 The fear of outbound sales. 00:11:05 Posting content is not social selling. 00:15:15 Outbound sales processes for those starting. 00:22:05 The perils of avoiding outbound sales. 00:26:54 Sales leaders need to give smarter KPIs to modern social sellers. 00:29:47 Outbound vs Inbound sales - where should you focus your time? 00:32:34 Mark's actionable tip for better LinkedIn social selling.
Connect with Mark McInnes on LinkedIn - https://www.linkedin.com/in/mark-mcinnes/
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
LinkedIn is the perfect platform for building thought leadership for both individuals and brands to influence B2B buying decisions and drive business growth.
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.https://i.mtr.cool/NEDXVZ
Key moments in this episode:
00:00 Introduction to Thought Leadership on LinkedIn 01:44 Defining Thought Leadership 03:48 The Importance of Thought Leadership for B2B Growth 06:54 Leveraging LinkedIn Profiles and Company Pages 12:13 Creating and Sharing Thought Leadership Content 13:55 Engaging with Your Community 17:43 Tracking Metrics and Analytics 19:09 Actionable Tips for LinkedIn Success 20:18 Final Thoughts
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Employees as Thought Leaders. The Future of B2B Marketing. Guest: Bill Sherman
00:32:23
How can businesses use thought leadership principles to take ideas to scale? Let’s ask this week’s expert guest Bill Sherman, a B2B thought leadership strategist. B2B thought leadership opportunities are available for brands and individuals alike.
The key moments in this episode are: 02:11 Definition of thought leadership 04:02 Bill Sherman’s Four Elements of Thought Leadership Framework 19:15 Using thought leadership in social selling to generate revenue 24:30 How can businesses spot ideal employees to build as thought leaders? 28:24 2023 B2B Thought Leadership Predictions
Connect with Bill Sherman on LinkedIn - https://www.linkedin.com/in/bill-sherman-274a02/
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach.
To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
LinkedIn Post Ideas Running Dry? 5 Instant Content Sources
00:19:47
Let's tackle a common challenge faced by many: running out of LinkedIn post ideas. Michelle J Raymond shares her top five go-to sources for content inspiration, helping you and your team overcome creative blocks and maintain a consistent LinkedIn presence.
Discover practical tips and strategies to keep your content pipeline flowing and engage your audience effectively.
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.https://i.mtr.cool/NEDXVZ
Key moments in this episode:
00:00 Run out of LinkedIn Content Ideas? 02:53 Practical Solutions for LinkedIn Content Inspiration 04:54 Products and Services 06:23 Customer FAQs 08:19 Industry Articles and Trends 10:35 Repurposing Your LinkedIn Post Greatest Hits 13:14 Behind-the-Scenes content 16:34 The Importance of Content Planning 19:17 Final Thoughts
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Have you heard these myths about LinkedIn Live? Myth #1: LinkedIn Live is only for big brands with large budgets. Myth #2: LinkedIn Live is difficult to set up and use. Myth #3: LinkedIn Live is not effective for B2B outreach.
In this episode, our guest Gillian Whitney, will debunk these myths and reveal the truth about how LinkedIn Live can amplify your B2B outreach and engagement.
The key moments in this episode are: 00:00:00 - Introduction 00:01:35 - Why LinkedIn Live? 00:03:38 - Funny Moments on LinkedIn Live 00:06:42 - Embracing Imperfection in Live Streams 00:08:18 - Various Uses of LinkedIn Live for Businesses 00:13:23 - Pros and Cons of Going Live on LinkedIn 00:14:09 - Repurposing Live Streams 00:15:33 - Finding the Right Format 00:18:34 - Benefits of Having Guests 00:19:26 - Setting Employees up for Success 00:25:52 - Making Your Videos Stand Out 00:26:36 - The Power of Repurposing Content 00:27:44 - Tools for Content Repurposing 00:29:26 - Leveraging LinkedIn Live for Business Growth
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
What's Working and Not Working on LinkedIn for B2B Business Growth with Sarah Clay
00:36:25
Want to generate maximum return for the time your business spends on LinkedIn? With new features being launched, and changes to the algorithm, knowing what is working and what isn't is critical for success. This week Sarah Clay - LinkedIn Trainer joins the show to discuss with Michelle their latest research and strategies.
The key moments in this episode are: 00:00:00Introduction 00:01:43What have you found is working on LinkedIn? 00:03:53What have you found is not working on LinkedIn? 00:10:00LinkedIn Announcement - Algorithm Changes 00:17:06How do we incorporate Company Pages into a LinkedIn strategy 00:19:50How much time should I spend on my Company Page versus my personal profile?00:23:43The rise of AI features on LinkedIn - the good, the bad and the ugly 00:30:27Employee advocacy - where is time best spent?
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
R.A.T.E Your LinkedIn Posts to Boost Impressions for FREE
00:17:41
Want your LinkedIn posts to be seen by more people without paying for ads? Steal my formula to R.A.T.E your personal or company page posts before they go live to boost your impressions.
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.https://i.mtr.cool/NEDXVZ
Key moments in this episode: 00:00 Boosting LinkedIn impressions organically 00:41 What are LinkedIn impressions? 02:07 The R.A.T.E Framework Overview 05:04 Relevance: The First Step 07:06 Authenticity: Being Your True Self 10:30 Thought Leadership: Sharing Unique Insights 13:56 Empathy: Connecting with Your Audience 16:28 LinkedIn Post Scheduler Update
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Capture, Engage, Convert: Leveraging GIFs & Video Strategy on LinkedIn
00:28:22
When it comes to LinkedIn, do you have a secret sauce for your content to stand out? Are you stifling creativity and playing it safe? In an increasingly competitive space for attention, businesses must try new things to get the right attention.
Zineb Layachi - Flow state video expert and GIF Strategist extraordinaire, shares her great tips for getting the most out of the video to capture your ideal client's attention on LinkedIn with powerful content.
The key moments in this episode are: 00:00:00 Introduction 00:02:14 What is a GIF? 00:03:28 Content that gets people pumped to do business with you on LinkedIn 00:05:54 Can businesses use GIFS? Are GIFS for everyone? 00:11:06 The benefits of making your own GIFS 00:13:33 Do's and Don't of GIFS 00:16:25 The power of flow state videos 00:21:00 Videos for customer research 00:25:54 Zineb's actionable tip - don't market in the dark
To access Zineb's fantastic" DIY GIF Training with Z" online training - https://www.raisetherunway.co/diy-gif-training Just 15 euros!!!
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Merging Business & Personal Brands. The Brand Squared System by #MichelleSquared
00:19:57
Ever considered that your business brand is the key that unlocks opportunities for your business? When it's combined with your employees' personal brand, it's the winning combination. Yet too many businesses ignore their LinkedIn Company Page and miss out on creating a great first impression for company page visitors.
Whether you're starting a new company page or want to refresh your current one, we give you the step-by-step strategy to do it right based on our Brand Squared System in The LinkedIn Branding Book. We cover brand strategy, messaging, content, and more in this actionable episode.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot.
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B GROWTH CO., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
Learn why having the most LinkedIn Company Page followers can set your brand apart by establishing social proof, credibility, and industry leadership. Discover how to transform your company's presence on LinkedIn, attract new followers, and engage your audience better.
Key moments in this episode -
00:00 Importance of LinkedIn Company Page Followers
01:16 Why Page Followers Matter
04:43 Audit Your LinkedIn Company Page
08:49 LinkedIn Content for Follower Growth
13:58 The Power of Two
17:03 Action Steps
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
LinkedIn Video Increases Sales When You Try These Tactics
00:31:09
Is your B2B LinkedIn content blending into the home feed? Injecting creativity and humour is a great way to build a brand that stands out. Chris Bogue, writer and video coach specialises in sales and sketch comedy. He has built his personal brand by blending them together perfectly to grab your attention and deliver important messages.
The key moments in this episode are: 00:00 Welcome 04:46 How do you use video to increase sales? 05:05 Short video for outreach – personalised or generic? 12:44 Does your LinkedIn video fail the 3 second test? 18:44 Tips for getting over feeling awkward on video 22:45 Secret to humour on video – getting organised
Connect with Chris Bogue on LinkedIn - https://www.linkedin.com/in/chris-bogue/
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
LinkedIn™️ Legal Trouble. Don't Make These Same Mistakes with Your Brand
00:16:18
CEASE & DESIST is not an email you want to be greeted with. The truth is that it could happen to you too if you aren't aware of trademark and copywriting laws that apply to the content you create.
In this episode of the newly named 'Social Media for B2B Growth' show, host Michelle J Raymond shares her experience of unintentionally infringing LinkedIn's trademark and the critical lessons she learned.
The key moments in this episode are -
00:00 Introduction and Podcast Rebranding 01:16 The Story Behind LinkedIn™️ Legal Troubles 04:18 Reflections and Lessons Learned 04:44 The New Podcast Name and Opportunities 07:15 Understanding LinkedIn™️ Branding Policies 09:00 The Correct Use of LinkedIn™️ Logo 12:10 Final Thoughts and Moving Forward 13:31 Appreciation and Future Plans
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
15 Years on LinkedIn - What I Wish I'd Known Earlier
00:20:53
Join Michelle J Raymond as she reflects on her 15-year journey on LinkedIn, sharing invaluable lessons for employees, creators, and business owners. Learn how to build a powerful LinkedIn community and avoid common pitfalls as she recounts her experiences and the strategies that led to her success.
Key moments in this episode -
00:00 Celebrating 15 Years on LinkedIn 01:06 The Early Days: Getting Started on LinkedIn 03:40 Discovering the Power of Content Creation 05:58 Building a Community and Personal Branding 08:35 Quitting My Job and Starting a Business 10:36 The Challenges of Rebranding and Niching Down 15:31 Lessons Learned and Future Plans 18:47 Final Thoughts and Words of Wisdom
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Automation with Authenticity: Irit Levi's Guide to Streamlined B2B Growth on LinkedIn
00:36:04
When you hear the word automation on LinkedIn, it can have negative connotations as we envisage bots and automated spam messaging.
Expert guest Irit Levi says that to grow your B2B business, your focus should always be on your customer’s experience. Workflow automation allows your team to have the maximum time in their zone of genius.
Freeing employees from tedious tasks that are not adding value. Many helpful workflow automations can assist B2B marketers and digital agencies on LinkedIn and off.
The key moments in this episode are: 00:00 Welcome 02:15 What is workflow automation? 05:49 What should and shouldn’t be automated on LinkedIn? 09:12 Automations for LinkedIn Content Creation, Content Management, and B2B Marketing. 21:57 Workflow automation to manage client relationships off LinkedIn. 27:16 Can you afford not to automate workflow systems?
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Top 3 Mistakes People Make Selling On LinkedIn - Featuring David JP Fisher
00:27:39
LinkedIn can be a huge opportunity to grow sales for your business. However, too often we see business owners and their sales teams making these top three mistakes on LinkedIn and missing out on opportunities. Knowing these and tips to avoid them is something you don’t want to miss.
Host Michelle J Raymond discusses the do’s and don’ts of selling on LinkedIn with this week’s guest David J P Fisher – Author, President and Business Coach Rockstar Consulting.
The key moments in this epsiode are:
· What’s the evolution of sales into the online world?
· What skills does a modern salesperson need?
· Top 3 mistakes people make selling on LinkedIn and how to avoid them?
· Do I have to create content to be able to sell on LinkedIn?
· If there is one daily practice people should do to increase sales what would it be?
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Older, Wiser, Digital: Mastering LinkedIn for the Experienced Professional featuring Zoe Bermant
00:27:28
A powerful group on LinkedIn has a wealth of experience and knowledge from within their industry. Yet they didn’t have the benefit of growing up a digital native. For those that go it alone as a consultant, it can make you doubt your expertise in an online world where everyone seems to know what they are doing. For others, it will play out as managing a team of various generations.
Host Michelle J Raymond discusses how over 50’s can capitalise on their experience and shine on LinkedIn with this week’s guest Zoe Bermant.
The key moments in this episode are: · Evolution of LinkedIn from early 2000’s to now · Overcoming the fear of not knowing what to do on LinkedIn · Age as an advantage for thought leadership on LinkedIn · Content targeted at Over 50’s audience · Managing teams of Gen Z – Zoe’s best tips
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Using LinkedIn™️ for Business and Marketing 2024: Get Results for Your B2B
00:45:59
In this power-packed episode, host Michelle J Raymond provides an in-depth understanding of how to utilize LinkedIn for business and marketing effectively as we move into 2024.
She discusses the significant milestone of LinkedIn reaching 1 billion members, the benefits and challenges of this crowded platform, and the importance of authenticity and genuine engagement.
She further touches upon the shift in the generation of B2B buyers, the need for brand values and creative distinctiveness, and the critical aspect of building and participating in a community. Additionally, she emphasizes investing in team success, relationship building, and proactive engagement.
The key moments in the episode are: 00:00 Introduction and LinkedIn's Growth 01:07 Challenges and Opportunities on LinkedIn 02:49 LinkedIn's Evolution in 2023 03:31 The Rise of AI on LinkedIn 10:17 The Impact of Generational Shift in B2B Buyers 12:10 The Importance of Digital Strategy 23:52 The Power of Collaboration and Community Building 27:20 The Importance of Consistent and Persistent Content 34:22 The Power of LinkedIn Events and Newsletters 34:53 The Role of Employee Advocacy and Employer Branding 36:37 The Importance of Being Proactive and Investing in Your Team 42:35 Conclusion and Looking Forward to 2024
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
When it comes to event marketing, let's face it the content is pretty boring at best. The obligatory photo of the team in front of a shiny, expensive stand. Add in a few action shots to make sure it looks like you had people attend to justify the cost. Multiply this content by the number of stands, and it all looks exactly the same. Attendees do an obligatory one with the sign at the front to prove they were there. But what if it could be different?
Laura Erdem joins the show and shares her ideas on how we can get your event content noticed without big budgets that break the bank.
The key moments in this episode are: 00:00 Introduction and Guest Welcome 00:29 Discussing Laura's Profile and Background 01:12 Addressing the Problem of Boring Event Content 03:38 The Importance of Planning for Event Content 08:33 The Role of Creativity in Event Content 08:43 The Power of Video Content at Events 24:39 The Impact of Creative Content on Revenue 28:24 Final Thoughts and Advice
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Leveraging Customer Research for LinkedIn Content Excellence with MJ (Peters) Smith
00:28:16
You are missing a huge opportunity if you aren't using customer research to improve your LinkedIn content. Customer research or customer listening allows you to tailor your LinkedIn content to resonate with your ideal clients. What keeps your customer up at night? What language do they use to describe their problems? How do they describe what problem you solve for them?
Join this video podcast episode’s expert MJ (Peters) Smith, as we discuss the many benefits of getting to know your customer more in-depth.
The key moments in this episode are: 00:00 Welcome 02:35 Why do we need to do customer research? 03:38 What stops companies/marketing teams from doing customer research? 12:11 MJ’s 4 step framework for customer listening – Hypothesis, Conversations, Document, Validate 19:21 Using customer interviews to generate LinkedIn content ideas that perform 23:14 Cab Concierge app (Customer Advisory Board)
Connect with MJ (Peters) Smith on LinkedIn - https://www.linkedin.com/in/mjpsmith/
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers
LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
Social Media Trends & Insights from Social Media Marketing World
00:22:18
What is it like to attend Social Media Marketing World? Michelle J Raymond shares her experience as a speaker and an attendee. What are the social media trends you need to be aware of?
Key moments in this episode - 00:00 Introduction to the Social Media for B2B Growth Show 00:08 Experiences and Insights from Social Media Marketing World 01:44 The Importance of Networking and Learning Styles 10:27 The Power of Newsletters in Building Trust 13:51 The Renaissance of LinkedIn and Company Pages 18:47 The Importance of Getting Started and Continuous Improvement
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
How many rookie mistakes were made when this B2B podcast was first set up? Too many.
If you are thinking of starting one for your brand, grab a pen and write down the list of things you need to manage before you even press record. Business podcasts are becoming more popular as brands look to share thoughts and solutions with potential customers. In addition, a podcast is also a great way to build authority and credibility.
Host Michelle J Raymond is joined by Neal Veglio (aka The Podmaster), who shares innovative strategies and tactics for growing your B2B business using podcasting. But it's not just about creating great content, it's about getting it in front of the right people. That's why we also dive into LinkedIn's role in promoting your episodes and amplifying your reach.
The key moments in this episode are: 00:00:00 Welcome 00:05:34 Why should you consider a business podcast, and what are the advantages for your business? 00:10:58 Planning your B2B podcast for success. Avoid the common pitfalls 00:17:50 Beware of the podcast promotion, charlatans 00:20:22 Key elements for a great podcast 00:28:37 How you can use LinkedIn for marketing your podcast
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
The key moments in this episode are: 00:00:00 - Introduction 00:00:38 - Knowing When to Rebrand 00:03:08 - Fear of Investing in Rebranding 00:05:10 - Importance of Visual Rebranding 00:07:21 - Operation Rebrand Experience 00:12:55 - Importance of Personal Alignment in Design 00:13:44 - Different Skills in Graphic Design 00:14:50 - Collaboration and Idea Generation 00:15:38 - Overcoming Design Challenges 00:17:09 - The Power of Intentional Rebranding 00:24:49 - The Importance of Consistency in Branding 00:26:20 - Visual Brand Alignment and Reflecting Ideal Clients 00:27:36 - Presenting the Current Version of Your Business 00:28:41 - The Challenges and Rewards of Rebranding 00:30:44 - Taking the First Step in Rebranding
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Sell More With Your LinkedIn Content - Behavioral Science in Marketing
00:34:21
In this episode of LinkedIn for B2B Growth Show, host Michelle J Raymond hosts an engaging conversation with the expert Nancy Harhut, author of 'Using Behavioral Science in Marketing, Drive customer action and Loyalty by prompting instinctive responses'.
They discuss several behavioral science principles including 'Reciprocity Principle', 'Social Proof Principle', 'Authority Principle', and 'Rhyme-as-Reason Bias'. Nancy shares insights on how these principles can dramatically enhance marketing strategies, boost B2B buyer confidence, and increase sales.
The key moments in this episode are: 00:00 Introduction and Welcome 00:12 Guest Introduction: Nancy Harhut 00:50 Discussion on Behavioral Science in Marketing 02:11 Nancy's Journey into Behavioral Science 04:34 The Role of Emotions in B2B Purchasing 09:32 The Power of Reciprocity in Business 17:49 Leveraging the Social Proof Principle 22:11 The Importance of Choice in Buyer Decisions 26:07 Utilizing the Authority Principle 30:37 Rhyme-as-Reason Bias: A New Perspective Connect with Nancy Harhut on LinkedIn - https://www.linkedin.com/in/nancyharhut/
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Community-Driven Success: Navigating LinkedIn with Miranda VonFricken
00:26:45
How do you build a LinkedIn community? If you want results for your B2B business on LinkedIn - trying to go it alone is not the answer. The real power comes from building B2B communities.
In this episode, Michelle J Raymond asks LinkedIn community builder extraordinaire Miranda VonFricken, host of LinkedIn Local and the 4:30am Club - How to Build a LinkedIn Community
The key moments in this episode are: 00:00 Welcome 03:12 What are the benefits to my business to build a LinkedIn Community? 06:44 3 Best Tips for Building an Engaged LinkedIn Community 13:09 How can I generate sales for my business by building a LinkedIn Community? 21:41 What is LinkedIn Local, and who can get involved?
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
ChatGPT + AI Your LinkedIn Game Changer for B2B Growth
00:31:09
We explore ChatGPT and AI's impact on LinkedIn marketing. Discover how ChatGPT saves time, enhances marketing quality, and get expert tips for better results. Plus, explore other AI solutions businesses should consider for sustainable growth with trusted AI for Marketers expert Isabella Bedoya.
The key moments in this episode are: 00:00:00 - Introduction 00:01:04 - Key Features of Chat GPT 00:03:30 - Using Chat GPT Effectively 00:05:57 - Bringing Answers to Life 00:08:27 - Saving Time on LinkedIn 00:10:16 - Quality Improvement with Chat GPT 00:12:23 - Fun Experiment with Chat GPT 00:13:38 - Tips for Using Prompts 00:15:30 - Leveraging Chat GPT for YouTube Headlines 00:18:30 - The Power of Human + AI Collaboration 00:24:57 - The Power of Building a Personal Brand 00:25:33 - Leveraging LinkedIn for Brand Building 00:25:41 - Resource for Building Your Brand on LinkedIn 00:26:12 - Isabella's Carousel Posts 00:26:29 - Wrapping Up and Looking Forward
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Social Media Strategy to Get Results on LinkedIn - featuring Wanita Z
00:39:29
The start of the year is a good time for business owners to assess if their Social Media strategy is delivering results, aligned with current business goals and the business has the resources to execute. If you are frustrated you aren’t getting results from your social selling initiatives, the first place to look is your strategy.
Host Michelle J Raymond discusses expert social media strategy tips with this week’s guest Wanita Zoghby-Fourie – Social Media Strategist and Founder of The Online Business Academy.
The key moments in this epsiode are:
· What is a social media strategy and why should we start there? · Aligning your social media strategy with your business goals. · Most common mistakes business owners make with their social media strategies. · Any recommended tools business owners should consider managing the process? · One action a business owner could take today to get started on their social media strategy.
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Lead Generation with LinkedIn Live. Featuring Gabe Leal
00:31:20
Seemingly overnight the world went online to do business. What was thought to be something short-lived has now turned into a more permanent change. Live streams are a fast way for your business to connect with your existing customers and your potential customers.
Host Michelle J Raymond discusses how business owners can use LinkedIn Live to share through leadership this week’s guest Gabe Leal – LinkedIn Live Strategist and Founder MPro Media Group.
The key moments in this episode are:
· What is Live Streaming?
· Can I start Live Streaming if I don’t have fancy equipment?
· What live stream formats work best?
· How do Live Streams help build a community?
· LinkedIn Live Stream for lead generation?
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
As mentioned by Gabe Leal, for in-depth LinkedIn Live analytics reach out and register https://peakaboo.live/
19 Nov 2024
B2B Content Marketing Trends Marketers Need to Know 2025
00:31:02
The 15th Annual B2B Content Marketing Report is out, and Michelle J Raymond sits down with Robert Rose to unpack what it all means for the future of B2B marketing.
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
Key moments in this episode: 00:00 Introduction and Welcome 00:52 Origins of the B2B Content Marketing Report 04:10 Current Trends and Challenges in B2B Marketing 05:32 The Identity Crisis in B2B Marketing 07:38 Encouraging Creativity and Differentiation 13:25 Practical Tips for Marketers 19:42 The Role of Technology in Marketing 26:30 Looking Ahead to 2025 30:23 Final Thoughts
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
LinkedIn Strategies for Social Media Managers to Enhance Brand Visibility
00:32:59
Michelle J Raymond and guest Latasha James discuss the trends they see for LinkedIn Marketing. Personal and business brand visibility is the goal, and they share actionable tips on how to get there.
The key moments in this episode are: 00:00 Welcome to the Social Media for B2B Growth Show! 00:25 Exploring Social Media Marketing World: Trends and Insights 02:03 The Power of LinkedIn for Social Media Managers 04:27 Overcoming LinkedIn Intimidation: Tips for Social Media Managers 09:29 Maximizing LinkedIn: Strategies for Content and Engagement 15:11 The Future of LinkedIn: Short Form Videos and Beyond 23:56 LinkedIn Mastery: Essential Tips for Social Media Managers 28:06 Wrapping Up: Consistency, Persistence, and the LinkedIn Renaissance
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
Bestselling author and futurist Mark Schaefer explains why community is a massively overlooked marketing opportunity for most organizations. He explains how three major trends collide in a way that makes brand communities the future of marketing strategy. Through extensive research, diverse case studies, and expert interviews, Mark provides a compelling and actionable blueprint for the modern brand community.
The key moments in this episode are: 00:00 Welcome 00:37 How did Mark get started on LinkedIn? 01:44 Brand Community – why now? 09:06 What are the key differences between community and audience? 15:39 Rethinking brand community strategy – where do brands go wrong? 18:44 How to Measure the ROI of a Brand Community 27:05 Building B2B Brand Communities – are the principles the same for B2B and B2C?
Connect with Mark Schaefer on LinkedIn - https://www.linkedin.com/in/markwschaefer/
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
LinkedIn Cold Outreach Pitfalls: Secrets to DMs that Sell
00:37:18
Do you want to increase your success rate with cold outreach messages? Are you tired of sending ineffective, irrelevant messages that don't get results? In this episode, our guest Laura Khalil will share the solution to help you achieve your desired outcome.
She will provide valuable insights on how to avoid the pitfalls of bad cold outreach messages and offer practical tips to improve your approach. Don't miss out on this opportunity to enhance your outreach strategy and start seeing better results.
The key moments in this episode are: 00:00:00 - Introduction 00:00:40 - Marketing vs Selling 00:04:30 - Preparing for Cold Outreach 00:09:03 - Choosing a Target Market 00:11:36 - How to Target with Cold Outreach 00:14:08 - Choosing the Right Target Market 00:15:54 - Defining Your Target Market 00:19:06 - Overcoming the Fear of Cold Outreach 00:23:21 - Avoiding Spammy Cold Outreach Messages 00:28:22 - Importance of Boundaries and Respect 00:29:06 - Building Receptive Relationships 00:30:19 - Quantity Matters in Cold Outreach 00:31:47 - Cold Outreach Works with Consistency 00:35:39 - Consistency and Progress over Perfection
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
The Edutainment Effect. Making LinkedIn Content Fun
00:42:44
Travis Tyler thought he had it all figured out in the marketing world until he stumbled upon something that would change everything. It was the power of edutainment, a perfect blend of entertainment and education that would captivate even the most jaded of business professionals.
Now the question is: are you ready to unlock the power of edutainment in your own content marketing strategy?
The key moments in this episode are: 00:00:00 - Introduction 00:01:22 - Travis Tyler's LinkedIn Journey 00:01:38 - Edutainment 00:04:04 - Panda Doc 00:07:05 - Formula to Stop Scrolling 00:13:16 - Creating Brand Recognition and Affinity 00:17:29 - The Power of Attention 00:19:03 - Funny Content vs. Emotional Content 00:24:18 - Product Videos vs. Social Content 00:27:03 - Creating Content for Different Audiences 00:28:01 - Overcoming the Fear of Creating Content 00:29:21 - Creating Content Beyond Marketing 00:34:30 - Overcoming the Fear of Being Funny
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
From Social Proof to Confetti Moments: 7 Lessons From 7 Amazing Women in Marketing
00:28:21
Featured guests provide insights on a range of topics, from the importance of social proof in marketing, to crafting confetti moments of surprise and delight for your customers. This episode is packed with insights and actionable steps for those working in B2B social media marketing.
The key moments in this episode are -
00:00 7 Lessons from 7 Amazing Women in Marketing 00:59 The Power of Social Proof in Marketing 05:22 Understanding Thought Leadership 07:19 Creating Effective Content on a Budget 11:01 The Art of Cold Outreach 19:51 Creating Distinctive Brand Assets 22:57 Act, Assign, and Automate: A Formula for Success 25:14 Wrapping Up and Looking Forward
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Podcast Guesting as a Strategy - Featuring September Smith
00:32:00
Would you like to have time in front of someone else’s established audience? The cost of this trade is your subject matter expertise. Podcast Guesting is this exact opportunity. You can generate free publicity for your business by aligning with podcast hosts that share a common target market. Host Michelle J Raymond discusses how business owners can use podcast guesting as a part of their marketing plan to build authority and generate leads for free with this week’s guest September Smith, Founder at Of Course!™ Consulting.
The key moments in this episode are: · What is podcast guesting? · How can podcast guesting help build a company brand? · Tips to select the right podcast to guest on. · What makes a standout podcast guest? · Creative ways you can use your podcast guest appearance for content.
There can be a lot to learn from those that have gone before us. When starting out in business often prioritise day to day.
Host Michelle J Raymond discusses with this week’s guest Alicia Beachley, Brand Activation Specialist and Founder at April 5
The key moments in this episode are: · Why is having a mentor important for entrepreneurs? · What to look for in a business mentor? · What types of things can a business mentor help with? · How can you get the most out of business mentor sessions? · Flipside – why give back?
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
5 Step Guide to Strategic Podcast Guesting: https://bit.ly/GuestingGuide
#LinkedIn #smallbusiness #podcastguesting
26 Mar 2024
Want More Speaking Opportunities? Step on the LinkedIn Stage
00:27:16
Stop dreaming of speaking opportunities and start using LinkedIn™️ to make them happen. Bobby Umar, Keynote Speaker, Trainer & Coach shares practical tips on how to get started, stand out as a thought leader and present on more stages - local and international.
The key moments in this episode are: 00:00 Introduction and Welcome 00:51 The Power of LinkedIn™️ for Speakers 01:54 The Journey from Posts to Podiums 02:26 The Impact of TEDx Talks on Personal Branding 02:51 The Evolution of a Speaker 04:42 Leveraging LinkedIn™️ Profile for Speaking Opportunities 08:38 Content Strategy for Speakers on LinkedIn™️ 12:38 The Power of LinkedIn™️ Audio Rooms for Speakers 18:29 The Role of Networking in Discovering Speaking Opportunities 20:13 The Importance of Sharing Your Speaking Journey 23:41 Creating a Personal Branded Life Story 25:07 Conclusion and Final Thoughts
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Top 10 Mistakes to Avoid Getting Employees Active on LinkedIn
00:29:17
Getting your employees active on LinkedIn has many upsides for them and the business, but how do you set your employee advocacy program up for success? Michelle J Raymond gives her Top 10 Mistakes to Avoid so you can ensure your program isn't over before it begins.
The key moments in this episode are:
00:00 Welcome 00:09 The Power of Employee Advocacy on LinkedIn 01:25 Why Invest in Employee Advocacy? 04:32 Top 10 Mistakes to Avoid in Your Employee Advocacy Program 07:51 The Importance of Executive Buy-In and Planning 11:05 Understanding Your Audience and Simplifying Your Strategy 14:45 The Critical Role of Resources and Communication 21:43 Flexibility, Feedback, and the Importance of Voluntary Participation 24:49 Summarizing Key Takeaways and Next Steps
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
B2B Brands - Increase Your ROI on LinkedIn with This Powerful Set Up
00:38:20
Do you want the LinkedIn B2B Growth Formula? There are 900M LinkedIn Members, and 69M LinkedIn Company Pages. How does your B2B business stand out in a crowded marketplace to win more business? Follow these five steps to get your business laser focused and ready to make the most of opportunities.
The key moments in this episode are: 00:00 Welcome 04:44 Customer Research - Where to Start? 09:24 Differentiation - the key to success 13:13 The importance of messaging 13:38 Positioning 20:41 The power of stories for brands 27:37 B2B Brands that building community
Connect with Nemanja Zivkovic on LinkedIn - https://www.linkedin.com/in/zivkovicnemanja/
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
From Camera-Shy to Brand Ambassador: Video Strategies on LinkedIn with Olivia Solomons
00:30:56
Turn your employees into video champions with this week’s expert guest Olivia Solomons.
On LinkedIn we have many types of video formats available - Profile videos, video posts, LinkedIn Live – short or long form. Learn how to create video content with confidence.
Key moments in this episode are: 04:28 What format types of videos work best on LinkedIn? 10:47 What equipment do I need for video content on LinkedIn? 16:51 How can I get my employees over the fear of making video? 23:58 What topics should I cover for my LinkedIn business videos? 27:39 Can I use the content I make on other platforms and vice versa?
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
LinkedIn Videos That Sell - Are You Making the Right Content for Your Brand?
00:31:39
Creating video content on LinkedIn in its many different formats can be a very powerful tool for business growth.Tanya Smith is a premier video coach, savvy business strategist, and the charismatic host of Stream Like a Boss TV. She joins the show this week to share her actionable strategies you can implement today.
The key moments in this episode are: 00:00:00 Intro 00:01:05 Tips to Getting Content Made Consistently 00:05:27 The Video Content Sweet Spot 00:12:13 Topic Selection for Videos for Business 00:18:21 Video Formats to Start With 00:23:51 Videos that Sell
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
We reveal the secrets behind maximising sales and enhancing your professional growth. Join us as we delve into the dynamic world of sales mindsets, uncovering the stark differences between the typical and sales mindsets.
We'll also share three simple yet game-changing rules to boost your sales performance and discuss the art of presenting benefits over features.
The key moments in this episode are: 00:00 Introduction 02:23 Typical Mindset vs Sales Mindset 09:42 3 simple rules to increase sales 15:41 Presenting benefits over features 21:00 The power of a sales script 26:40 How can you use sales calls to improve your marketing on LinkedIn?
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Making LinkedIn Videos is Easy With This Simple Strategy
00:27:31
Despite the undeniable impact of video on digital marketing, many DIY marketers and business owners find themselves at a crossroads, grappling with the challenges of integrating video into their social media strategies. Whether it's a lack of knowledge, direction, ideas, or a robust strategy, the hurdle remains significant.
This week's guest Ben Amos shows us that the key to overcoming this obstacle lies in adopting a strategy-first approach to video content, effectively pushing back the overwhelming tide of content creation. The key moments in this episode are:
00:00 Welcome 01:53 The Importance of Strategy in Video Marketing 05:36 Overcoming the Fear of Video Creation 12:11 Why Video is Essential in Marketing Strategies 16:40 Simplifying Video Strategy for Effective Marketing 21:27 Ben's Upcoming Book on Video Strategy 23:33 Final Tips and Encouragement for Video Creation
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
LinkedIn Page Advocacy: Use Your Page to Cheer On Your Team
00:16:56
Learn how to transform your LinkedIn Company Page into a dynamic force that drives team motivation and brand success.
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.https://i.mtr.cool/NEDXVZ
Key moments in this episode:
00:00 LinkedIn Company Page as a Secret Weapon
00:37 What is LinkedIn Page Advocacy
01:46 The Importance of LinkedIn Page Advocacy
07:08 Practical Tips for LinkedIn Page Advocacy
07:29 Highlighting Employee Achievements and Stories
10:58 Celebrating Business Milestones
12:25 Amplifying Employee Voices on LinkedIn
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
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