Social Mavericks (Simon Mitchell)

In this episode, Simon and Paul discuss success and whether everyone can achieve it. They also explore the challenges of building a successful online business and the importance of creating engaging and entertaining content.

They emphasize the need to find your voice and express opinions in your content to stand out and connect with your audience.

They also discuss the role of humour in content creation and the importance of being memorable.

And so much more...

Get your FREE 32-page guide on how to get more leads from social media here: https://thisislazymarketing.com

Follow Simon here: https://instagram.com/iamsimonmitchell

Follow Paul here: https://instagram.com/paul_standell

Topics covered in this podcast include:

>> How to use "So That…” to craft a sales message that sells.

>> Why keeping content simple could be the smartest strategy for coaches in 2025.

>> 6 ways to fix email sequences that never convert.

>> How to use Instagram's new "Trial Reels" to create content that generates more like, leads, and followers.

>> Could Bluesky be the latest and greatest social media platform to grow your business?

And more!

Click here for more info about 30-Day FitPro funnels: ⁠https://30minutemarketers.com/30-day-fitpro-funnels-online-course/⁠

Follow Simon here: ⁠⁠https://instagram.com/@iamsimonmitchell⁠

In this episode of the Social Mavericks podcast, Simon Mitchell discusses 11 key actions that can boost leads and sales on social media. You'll also discover the characteristics of six-and-seven-figure entrepreneurs, how to create differentiated offers, and why most social media marketing advice is lame and unhelpful.

Grab your FREE 32-page eBook here: https://thisislazymarketing.com

Follow Simon here: @iamsimonmitchell

01:23 Maverick Marketing Lesson: 11 Key Actions to Boost Leads and Sales

26:30 Tip of the Week: Characteristics of Successful Entrepreneurs

32:18 Maverick Messages: Creating Differentiated Offers

37:25 Social media news: Discussion on Growing Organically on Instagram

In this episode, Simon discusses the importance of repurposing content and shares several ways to do it effectively. He emphasizes the value of long-form content and its longevity compared to short-form content. Simon also provides tips on repurposing content into different formats, such as articles, YouTube videos, short-form clips, carousels, and more.

Simon also talks about the things you DON’T need to focus on if you want to generate more leads from social media, including new logos, new products, new niches, and new email service providers. 

Simon provides tips for getting in front of the correct audience, such as making content relevant to your niche, leveraging someone else's audience through networking, and experimenting with different formats and messages.

And more…

Grab your FREE 32-page eBook here: https://thisislazymarketing.com

Follow Simon here: https://instagram.com/@iamsimonmitchell

Chapters

00:00 Introduction: The Power of Content Repurposing

02:21 Maximizing Your Efforts: The Importance of Long-Form Content

08:34 From Podcasts to Articles: Repurposing Long-Form Content

10:59 Creating Engaging Short-Form Content: Tips and Tools

14:45 Reaching a Wider Audience: Repurposing Content into Carousels

20:54 Creating Short-Form Videos and Carousels

23:49 What You Don't Need: New Logos, Products, Niches, or Email Service Providers

31:56 The Key to Business Success: Consistency and Doing the Work

33:21 Creating Content that Excites and Interests You

36:09 Getting in Front of the Correct Audience

46:15 Leveraging Networking and Collaborations

51:06 Experimenting with Different Formats and Messages

56:20 The Advantages of Marketing Automation for Smaller Brands

Struggling to make your content stand out in a sea of endless scrolling? You’re not alone. In this episode, we’re breaking down exactly how to create scroll-stopping content—the kind that grabs attention, pulls people in, and gets real engagement (without looking desperate).

You’ll learn:
✅ Why some content stops people in their tracks—and why some makes them roll their eyes.
✅ The fine line between attention-grabbing and cringe-worthy content (with real examples).
✅ How to use pattern interrupts to disrupt the scroll and make your posts pop.
✅ The Unity Trigger—how to create an "us vs. them" effect that builds a loyal audience.
✅ How to balance storytelling, emotion, and logic to create posts that actually convert.

🎯 Plus, I’m giving you actionable steps to implement today so you can start seeing results ASAP.

Hit play, take notes, and let’s make your content impossible to ignore. 🎧

Click here to start your FREE 7-day Cre@tor Trial:⁠⁠⁠https://mycontentcreatorai.com⁠⁠⁠

Click here for more info about 30-Day FitPro funnels:⁠⁠⁠⁠⁠https://30minutemarketers.com/30-day-fitpro-funnels-online-course/⁠⁠⁠⁠⁠

Follow Simon here:⁠⁠⁠⁠⁠⁠https://instagram.com/@iamsimonmitchell⁠⁠

If you're tired of the same ol' lead gen advice from Business Tormentors and social media gurus, here are a few things you might not have considered. Who knows? These tactics could be what you need to stand out in your niche and generate consistent leads.

Follow me on Instagram: @iamsimonmitchell

This episode is a little different. I'm going to use a weird thought experiment to demonstrate why sending cold DMs and trying to go viral is a lousy marketing tactic.

Follow me on Instagram: @iamsimonmitchell

Think social proof. Think testimonials. But there are two other forms of social proof that build authority and generate sales... The thing is, few people use these. Listen in to find out what they are and how to include them in your marketing.

Follow me on Instagram: @iamsimonmitchell

In this episode, Simon interviews Emelia Thompson about her journey to building an online businesses. Emelia shares how she transitioned from teaching at a university to becoming an online coach and the challenges she faced along the way.

They discuss the use of transformation pictures in social proof and the importance of authenticity in content creation.

They also touch on the trendiness of social media and the need to stay true to one's values and brand.

There's also a conversation about the challenges women face in building credibility and being taken seriously in the online coaching industry.

Chapters:

00:00 Introduction and Background

01:26 Transitioning from Teaching to Online Coaching

08:12 The Role of Social Proof in Online Business

13:31 Staying True to Your Values and Brand

15:26 Avoiding Trendiness and Embracing Authenticity

29:54 The Importance of Business Metrics and Overall Impact

33:21 Embracing Imposter Syndrome as a Sign of Bravery

46:39 Challenges Women Face in the Online Coaching Industry

Follow Emilia here: @etphd_mentoring

Listen to the ETPHD Mentoring podcast here:

Listen to the EiQ podcast here:

Listen to the ETPHD Nutrition podcast here:

Follow Simon here: @iamsimonmitchell

This episode explores the five core principles of why people buy: money, status, health, and escape pain, as well as Robert Cialdini's persuasion principles.

The episode also includes a tip on leveraging podcast guests for more social media reach, a discussion on when social proof becomes sleazy, and an analysis of the impact of paid ad traffic on different social media platforms.

And, of course, a whole lot more…

Grab your FREE 32-page eBook here: https://thisislazymarketing.com

Follow Simon here: https://instagram.com/@iamsimonmitchell

Chapters:

00:00 Introduction: The Fundamentals of Why People Buy

03:18 Money - The Desire for More

10:59 Status - Competing and Keeping Up

15:09 Escape Pain - Seeking Satisfaction

30:18 Tip of the Week: Leveraging Podcast Guests for More Reach on Social Media

36:31 Collaborating with Podcast Guests

51:37 The Power of YouTube and Podcasting for Ads

Topics covered in this podcast include:

• Why business mentors telling you to "scale" and stop trading time for money are putting your business at risk.
• How to design a stand-out offer using the three most-important marketing considerations.
• Why your ideal clients need MORE than a simple promise to invest in your coaching.

And more!

Click here to start your FREE 7-day Cre@tor Trial:⁠https://mycontentcreatorai.com⁠

Click here for more info about 30-Day FitPro funnels:⁠⁠⁠https://30minutemarketers.com/30-day-fitpro-funnels-online-course/⁠⁠⁠

Follow Simon here:⁠⁠⁠⁠https://instagram.com/@iamsimonmitchell⁠

It might be an unpopular opinion, but I don't think you should give your best stuff away for free OR focus in giving endless value. Instead, there's a different way to think about generating leads from organic content. Listen in to find out what it is...

Follow me on Instagram: @iamsimonmitchell

In this episode, Simon interviews Hymsuen, a coach for personal trainers. Hym shares his journey of transitioning from in-person training to online coaching. He discusses his initial attempt at online coaching and the mistakes he made in his content strategy.

Hym also discusses the negative impact of bad advice and support and the importance of genuine testimonials. He shares his experience developing video editing skills and provides insights into generating ideas for content.

Hym emphasises the importance of repurposing content for different platforms and finding inspiration outside of the fitness industry. And a whole lot more.

Follow Hym here: https://instagram.com/gymwithhym

Follow Simon here: https://instagram.com/iamsimonmitchell

Get your FREE 32-page guide to getting more leads from social media here: https://thisislazymarketing.com

There's a simple formula you can use to predict if your lead magnet will convert. So, before you waste time on a lead magnet that will never work, listen to this episode of the podcast to avoid the common mistakes.

Follow me on Instagram: @iamsimonmitchell

Here's how my 1:1 client went from being a PT on the gym floor to mentoring other trainers on how to achieve jaw-dropping transformations for themselves and their clients. You'll also discover how he grew his following from 800 to 19.2k (and counting).

This is a real-world story detailing the reality of starting and growing your own business.

Follow Jewade here: ⁠⁠https://instagram.com/jewadegrahamcoaching⁠⁠

Follow Simon here: ⁠⁠https://instagram.com/iamsimonmitchell⁠⁠

Get your free 32-page social media marketing guide here: ⁠⁠https://⁠⁠thisislazymarketing.com⁠

If you're thinking about launching an eBook or online course, listen to this episode of the podcast. You'll discover the strategies and tactics that helped me earn £50k in 14 days when I launched my online course, Canva Content Mastery. If you want to ensure your launch is a success, tune in to this episode.

To register for the free webinar, go to canvacontentmastery.com/carousel

Follow me on Instagram: @iamsimonmitchell

In this episode of the podcast, Konstantinos Synodinos (aka Simply Digital) provides insights, tips, and strategies on how he amassed a social media following of more than 1.5 million. If you're a content creator, this is one not to be missed.

To follow Konstantinos on Instagram go here: @simplydigital.gr

To register for the free Carousel Creation Masterclass go here: canvacontentmastery.com/carousel

To follow me on Instagram go here: @iamsimonmitchell

In this episode of the podcast, Abi from Holler Academy guides you through the most common Instagram mistakes people make that kill their reach, engagement, and growth. Tune in for all her valuable insights so you can avoid these common pitfalls.

To follow Abi on Instagram go here: @holler.academy

To register for the free Carousel Creation Masterclass go here: canvacontentmastery.com/carousel

To follow me on Instagram go here: @iamsimonmitchell

In this episode of the podcast, Lea Turner shows you how to use LinkedIn as your secret weapon for growth and sales. Don't think of this platform as the place for Corporate Colins and Karens; it's an untapped network of your ideal customers. Lea is here to lift the lid on how to make the most of your opportunity.

To follow Lea on Instagram go here: @leadoeslinkedin

To register for the free Carousel Creation Masterclass go here: canvacontentmastery.com/carousel

To follow me on Instagram go here: @iamsimonmitchell

Rebecca Vocal Athlete is a singer and vocal coach who's amassed over a million subscribers on YouTube. In this episode of the podcast, she provides insights into her journey and how she grew her loyal fan base. If you want to build your YouTube following, this is the podcast for you.

To follow Rebecca Vocal Athlete on Instagram go here: @rebeccavocalathlete

To register for the free Carousel Creation Masterclass go here: canvacontentmastery.com/carousel

To follow me on Instagram go here: @iamsimonmitchell

Want to build a career as a designer? Michael Janda has been and done it. Not only did he develop a successful career as a freelancer, but he also built a thriving agency delivering creative work for some of the biggest brands in the world. If you want to forge your career as a freelancer, this is the podcast for you.

To follow Michael on Instagram go here: @morejanda

To get your copy of Canva Content Mastery go here: canvacontentmastery.com

To follow me on Instagram go here: @iamsimonmitchell

If you think a logo is not an important aspect of branding, you are sorely mistaken. A great logo helps define your brand and makes your company instantly recognisable. James Martin is an expert logo designer and fills you in on what makes a great logo and how to go about getting a great one for your business.

To follow James on Instagram go here: @made.by.james

To get your copy of Canva Content Mastery go here: canvacontentmastery.com

To follow me on Instagram go here: @iamsimonmitchell

If you can't sell, your business is dead before you start. Many coaches think sales is about deception and sleaze, but that couldn't be further from the truth. Tyler Archer is a sales coach with a wealth of experience helping business owners sell in a way that benefits the customer and the business. Listen to this episode for some of his best tips and techniques.

To follow Tyler on Instagram go here: @thetylerarcher

To get your copy of the FitPro Carousel Creation Masterclass go here: canvacontentmastery.com/fitpromasterclass

To follow me on Instagram go here: @iamsimonmitchell

Branding is complicated with many factors to consider. But, if you want to start defining your message and position in the marketplace in a simple way, try this simple technique. One word could have a profound effect on standing out from the competition.

To follow me on Instagram go here: @iamsimonmitchell

There are many different ways to generate leads from Instagram. One of the simplest methods is through your Instagram highlights. In this episode of the podcast, you'll discover exactly how to do it.

To follow me on Instagram go here: @iamsimonmitchell

With the right CTA, your Instagram bio provides the perfect opportunity to generate leads. But there's a trick to getting it right. Listen to find out how to optimise your bio for more leads.

To follow me on Instagram go here: @iamsimonmitchell

If people aren't investing in your coaching services, it could be for one simple reason... You talk about features and not benefits. Or... you DO talk about benefits, but in a way that still leaves your potential customer thinking, "So what?"

To follow me on Instagram go here: @iamsimonmitchell

If you want to objectively measure the effectiveness of your content and your profile, tracking the right metrics is crucial. Here are three metrics that most people never consider, let alone track.

To follow me on Instagram go to @iamsimonmitchell

If you need clients quickly, here are 8 things you can do right now to generate more leads. And, if you want 4 more ways to start getting more leads and sales from Instagram, click the link below to access my free training.

Access the free training: canvacontentmastery.com/leads-free-webinar-signup

Traditional before and after pictures no longer get high engagement. So, here are three ways to showcase client results using Reels.

And, if you want 4 more ways to start getting more leads and sales from Instagram, click the link below to access my free training.

Access the free training: canvacontentmastery.com/leads-free-webinar-signup

Is there a perfect time to post on Instagram? Is there a sweet spot during the day where your content will perform exponentially better than at any other time of day? Time to find out in this episode of the Social Mavericks podcast.

And, if you want 4 more ways to start getting more leads and sales from Instagram, click the link below to access my free training.

Access the free training: canvacontentmastery.com/leads-free-webinar-signup

Find me on Instagram: @iamsimonmitchell

How do you know if the content you're posting is good? How can you be sure you're not wasting your time? In this podcast, you'll discover the 11-point awesome content checklist that I give to all Social Mavericks members. Use it to make sure your content is high-quality and effective.

Grab a free copy of the checklist here: canvacontentmastery.com/content-checklist

Find me on Instagram: @iamsimonmitchell

How often do you need to post on Instagram if you want to grow your online business? Time to find out in this episode of the Social Mavericks podcast.

If you want 4 ways to start getting more leads and sales from Instagram, click the link below to access my free training.

Access the free training: canvacontentmastery.com/leads-free-webinar-signup

Find me on Instagram: @iamsimonmitchell

Confused about what content to create for social media? Time to find out in this episode of the Social Mavericks podcast.

Find me on Instagram: @iamsimonmitchell

This is a weird, but highly effective way to grow your Instagram following while rapidly enhancing your authority. Check it out.

Find me on Instagram: @iamsimonmitchell

Purposefully killing your reach might be the best thing you can do for your online business. Let me explain...

Find me on Instagram: @iamsimonmitchell

Should you swear on social media or not? I used to swear a LOT on podcasts, videos, and all social media platforms, but I've changed my mind. Here's why...

Follow me on Instagram: @iamsimonmitchell

Unsure what to post and when? This podcast guides you through the simple process I use to make sure my content is relevant to my target audience and attracts them to my page.

Follow me on Instagram: @iamsimonmitchell

You could and should use your Instagram profile like your website. Follow a few simple rules, and you can ensure your account is more discoverable by your ideal clients. And... with the right techniques, you can generate leads without lifting a finger.

Want to know how I got 127 leads from 4 posts... and how you can do the same? Click here for my free training.

Follow me on Instagram: @iamsimonmitchell

Click here to try Flick for social media analytics and scheduling:

Getting leads from Instagram isn't complicated (that doesn't mean it's easy, though). If you're not getting as many leads as you would like, at least one of the three things I talk about in this podcast is going wrong. Fins out what they are, and how to solve the problem in this episode of the show.

Want to know how I got 127 leads from 4 posts... and how you can do the same? Click here for my free training.

Follow me on Instagram: @iamsimonmitchell

There are several phrases that you should NEVER use on social media. Not because they are wrong, but because they are generic, dull, and won't inspire people to buy. Find out what they are, and what to say instead in this episode of the show.

Want to know how I got 127 leads from 4 posts... and how you can do the same? Click here for my free training.

Follow me on Instagram: @iamsimonmitchell

Most online coaches create lousy magnets. Instead of generating email subscribers, they repel clients and get nothing but digital tumbleweeds. But... There's ONE simple principle that will fix the problem and create a RUSH of new prospects to your email list. Find out what it is in today's episode of Lead Gen in 10.

Want to know how I got 127 leads from 4 posts... and how you can do the same? Click here for my free training.

Follow me on Instagram: @iamsimonmitchell

Posting on social media isn't enough. If you want consistent leads, you need to build a marketing eco-system that nurtures prospects to buyers. I recommend coaches start with 4 basic elements to their eco-system. Find out what they are in today's episode of Lead Gen in 10.

Want to know how I got 127 leads from 4 posts... and how you can do the same? Click here for my free training.

Follow me on Instagram: @iamsimonmitchell

"Just give value" could be the worst marketing advice I've ever heard. And, if you find yourself posting tons of free content and never getting leads, you understand what I mean. In this episode of Lead Gen in 10, I'll show you why giving value rarely works, and what to do instead.

Want to know how I got 127 leads from 4 posts... and how you can do the same? Click here for my free training.

Follow me on Instagram: @iamsimonmitchell

Anti-niche trends are now a thing. Before you kill your business by jumping on this bandwagon, let me explain why it's the most nonsensical idea EVER! You can't afford to miss this episode of Lead Gen in 10.

Want to know how I got 127 leads from 4 posts... and how you can do the same? Click here for my free training.

Follow me on Instagram: @iamsimonmitchell

Carousels are BACK on Instagram. But they're not the same as they were several years ago. You can use new tactics and strategies to leverage this trend and get more leads. Discover everything you need to know in this episode of Lead Gen in 10.

Want to know how I got 127 leads from 4 posts... and how you can do the same? Click here for my free training.

Follow me on Instagram: @iamsimonmitchell

Wanna know what's working on Instagram right now? Want more leads for the least effort possible? ! You can't afford to miss this episode of Lead Gen in 10.

Want to know how I got 127 leads from 4 posts... and how you can do the same? Click here for my free training.

Follow me on Instagram: @iamsimonmitchell

Facts are boring and will send your audience to sleep, not inspire them to buy. So, in this episode of Lead Gen in 10, you'll discover how to make educational content interesting and engaging.

Click here to take the FREE Content Health Check: https://www.socialmavericks.co/content-health-check

Follow me on Instagram: @iamsimonmitchell

I went live on Instagram with Paul Standell from The PT Project to talk about all things video. If you're an online coach struggling with confidence in front of the camera, check out this feature-length discussion that's jam-packed with insights, tips, and practical solutions.

Follow Paul on Instagram: @paul_standell

Click here to take the FREE Content Health Check: https://www.socialmavericks.co/content-health-check

Follow me on Instagram: @iamsimonmitchell

Most advice about making the leap to becoming a full-time online coach is WRONG. I've been there. I've done it. Let me tell you what it's really like, and how to know when it's the right time to make your move.

Click here to take the FREE Content Health Check: https://www.socialmavericks.co/content-health-check

Follow me on Instagram: @iamsimonmitchell

This podcast is a recording of an Instagram Q&A that I hosted with Emma Storey-Gordon, founder of Applied Fitness Mentoring. If you're an online coach struggling to get leads and make sales through social media, you'll get almost 60 minutes of tips, tactics, strategies, and solutions in this episode.

Follow Emma on Instagram: @afmentors

Click here to take the FREE Content Health Check: https://www.socialmavericks.co/content-health-check

Follow me on Instagram: @iamsimonmitchell

If no one is downloading your lead magnet or enquiring about coaching, your CTAs might suck! In this episode, you'll discover the 3 most common CTA mistakes AND how to fix them. It's another must-listen episode of the lead-gen in 10 series.

Click here to take the FREE Content Health Check: https://www.socialmavericks.co/content-health-check

Follow me on Instagram: @iamsimonmitchell

Struggling to find the right content ideas? Let me walk you through the simplest and, arguably, the most effective way to think of the right content ideas for your niche. It's another must-listen episode of the lead-gen in 10 series.

Click here to take the FREE Content Health Check: https://www.socialmavericks.co/content-health-check

Follow me on Instagram: @iamsimonmitchell

If you're lost and don't know where to start with email automation, here's a simple framework to nurture leads into clients. You don't need to make email marketing complicated. Just follow these 7 steps. It's another must-listen episode of the lead-gen in 10 series.

Click here to take the FREE Content Health Check: https://www.socialmavericks.co/content-health-check

Follow me on Instagram: @iamsimonmitchell

Should Threads be a part of your social media strategy? If so, what should you post, and what are the dos and don'ts? Listen to this episode of the podcast, and I'll give you my thoughts on how to incorporate Threads into your strategy.

Click here to grab the FREE Social Launch and Flight Plan offer: https://www.socialmavericks.co/social-mavericks-free-offer

Follow me on Instagram: @iamsimonmitchell

If you’re putting out offers, but no one is buying (or even enquiring), here’s a simple solution. In this episode, you’ll discover the power of selling in stories. And… It’s easier than you think.

Follow me on Instagram to start the FREE Lead Gen In 10 Challenge: @iamsimonmitchell

Struggling to think of content ideas every day? Well, there’s an untapped content ideas machine staring you in the face. Listen to this episode to discover what it is, and how to make content creation much less of a headache.

Follow me on Instagram to start the FREE Lead Gen In 10 Challenge: @iamsimonmitchell

Listen to this episode to discover why all social proof isn't created equally. AND... how to use social proof to get more leads and sales from social media.

Follow me on Instagram to start the FREE Lead Gen In 10 Challenge: @iamsimonmitchell

Listen to this episode to discover the biggest mistake people make with short-form video AND how to fix it.

Follow me on Instagram to start the FREE Lead Gen In 10 Challenge: @iamsimonmitchell

If people aren't accessing your lead magnet, following you on social media, or buying what you're selling... refocus on these three things. You'll start attracting the right people to your page, and give them offers they can't resist.

Follow me on Instagram to start the FREE Lead Gen In 10 Challenge: @iamsimonmitchell

It's tempting to look at the content of people with thousands of views and hundreds of thousands of followers. But this tactic could be causing you to blend in with everyone else. Listen to this episode of the podcast to learn when (and when not) to follow formulas and ideas.

Follow me on Instagram to start the FREE Lead Gen In 10 Challenge: @iamsimonmitchell

Recently, I overhauled Social Mavericks to increase client retention, give me value, and reduce overwhelm. It's a simple structure you can use in your communities. Listen in for all the details.

Follow me on Instagram to start the FREE Lead Gen In 10 Challenge: @iamsimonmitchell

There are many ways to get leads from social media. But, when I think about it, there are THREE common elements embedded within every strategy. In this podcast, I reveal what these three elements are, and the simple tactics you can use to incorporate them into your social media marketing.

Follow me here: @iamsimonmitchell

In this episode, Simon interviews Luke Tulloch, an online fitness coach, about his journey of building his business. Luke shares that he transitioned from in-person coaching to online coaching to find career progression and the opportunity to travel. He emphasizes the importance of straddling the line between science and practical application in his content, providing usable and practical information for his audience. Luke also discusses the challenges of understanding and empathizing with his target audience and the need to balance intuition and science in marketing. In this conversation, Luke and Simon discuss the challenges and strategies of marketing in the fitness industry. They emphasize the importance of experience and intuition in marketing, as well as the need to balance how-to content with thought-provoking content. They also discuss the need for a long-term perspective in business and the importance of focusing on the overall trend rather than individual metrics. Luke shares his approach to dealing with negativity on social media and offers tips for generating content ideas.

Follow Luke here: @_luketulloch

Follow Simon here: @iamsimonmitchell

Get your FREE 32-page social media guide here: thisislazymarketing.com

If you've been wining your social media marketing and the leads have dried up, here's what you need to do. Listen to the this episode of the podcast for simple, practical tips to get your marketing back on track. And... get reliable lead flow. It's not everything you need to know, but it's the best place to start.

Follow me on Instagram: @iamsimonmitchell

This all-new format of the Social Mavericks podcast brings you in-depth marketing insights from start to finish. Here's what you'll discover...

• Social Media News:
  
• Maverick Marketing: The Value Shift: Why your email automation doesn't convert, and my simple approach to increasing conversions immediately.
• Tip of the Week: Next Logical Option: The concept that will turn followers into leads and leads into paying clients.
• Mavericks Messages: 4 ways to sell on social media without feeling sleazy.

Gina Esposito is the founder and owner of the world-renowned Anee Atelier, a wedding photography business she built from nothing into one of the top wedding photography businesses in the world. In this episode, I talk to Gina about her entrepreneurial journey, the ups and downs, and the mindset that helped her achieve such immense success. This is a rare glimpse into how to build a business that reaches the top of its field.

Follow Gina here: ⁠⁠@aneeatelier

Follow Simon here: ⁠⁠@iamsimonmitchell⁠⁠

Get your free 32-page social media marketing guide here: ⁠⁠thisislazymarketing.com⁠⁠

Topics covered in this podcast include:

• Why and how to shift your marketing from transactional to transformational.
• Understanding the psychology behind transformational marketing.
• 8 practical ways to create a powerful transformational marketing message.

And more!

Click here to start your FREE 7-day Cre@tor Trial:⁠⁠https://mycontentcreatorai.com⁠⁠

Click here for more info about 30-Day FitPro funnels:⁠⁠⁠⁠https://30minutemarketers.com/30-day-fitpro-funnels-online-course/⁠⁠⁠⁠

Follow Simon here:⁠⁠⁠⁠⁠https://instagram.com/@iamsimonmitchell⁠⁠

In this conversation, Simon Mitchell and Chris Orzechowski discuss various topics related to email marketing and copywriting. They talk about growing an email list, the importance of targeting the right audience, and the role of content in attracting the right subscribers. They also discuss the structure of automated sequences and the importance of belief systems in marketing. Tune in to start winning with email marketing.

theemailcopywriter.com/

Connect with Simon here: @iamsimonmitchell

Grab your FREE 32-page guide about getting more leads from social media here: thisislazymarketing.com/

In this episode, you'll learn the ups and downs of how Austin Current built successful online body transformation businesses AND published a worldwide best-selling book. Listen in and discover what it's REALLY like to build an online fitness business.

Follow Austin here: @austincurrent_

Follow Simon here: @iamsimonmitchell

Get your free 32-page social media marketing guide here: thisislazymarketing.com

If you're making these three common niching mistakes, you're damaging your chances of getting leads and sales. Listen in to see where you're going wrong, and how to fix the issue.

Click here to access your free 32-page guide: https://thisislazymarketing.com/opt-in-daily-emails/

Follow me on Instagram: @iamsimonmitchell

Topics covered in this podcast include:

• Why coaches struggle to stand out online, and how to avoid the same fate.
• How to Create High-Converting Content in Minutes (Not Hours) Using AI
• Why Don't Valuable Posts Get Zero Engagement on Instagram

And more!

Click here to start your FREE 7-day Cre@tor Trial: https://mycontentcreatorai.com

Click here for more info about 30-Day FitPro funnels: ⁠⁠https://30minutemarketers.com/30-day-fitpro-funnels-online-course/⁠⁠

Follow Simon here: ⁠⁠⁠https://instagram.com/@iamsimonmitchell⁠

I hate sales calls. You hate sales calls. And your customers hate sales calls. So why do coaches and creators insist on them? Well, in many cases it's because they don't know how to sell via email and through sales pages. In this podcast, I'll help you start thinking differently about the sales process and how to get away from those dreaded calls.

Follow me on Instagram: @iamsimonmitchell

In this episode, Jason Munro talks about his journey as an online nutritionist and entrepreneur. We discussed topics such as building a membership site, taking risks, transitioning from a full-time job to entrepreneurship, and the impact of lockdown on the business. Jason shares his experiences and challenges, including the initial anxiety and worry, the excitement of proof of concept, and the process of claiming back his life. We also touch on the growth of Jason's social media following and the strategies he used. This is a valuable, insightful podcast for any online business owner.

Grab your FREE 32-page guide on getting more leads from social media here: https://thisislazymarketing.com

Follow Jason here: @munronutrition

Follow Simon here: @iamsimonmitchell

You can turn your Instagram profile into a lead generating machine if you optimise conversion rate. But, this metric isn't something you'll find in Instagram analytics. You'll need external software. But, it's a powerful tool to measure the effectiveness of every change. Listen in, and I'll explain everything you need to know.

Click here to check out Flick.

Follow me on Instagram: @iamsimonmitchell

Topics covered in this podcast include:

• Three reasons why online coaches struggle to make their first £3k online and how to fix them
• How to turn client struggles into content gold.
• Tactics to grow your following if you're stuck with fewer than 1,000 followers

Grab more info about 30-Day FitPro funnels here: https://30minutemarketers.com/30-day-fitpro-funnels-online-course/

Follow Simon here: ⁠https://instagram.com/@iamsimonmitchell⁠

If you're a novice marketer or simply not getting any leads and sales from your content, here's what I would do if I started from scratch.

Follow me on Instagram: ⁠@iamsimonmitchell⁠

Ever wondered why content that gets views doesn't always get leads? Well, it could be down to something as simple as How Vs Why content. Listen to this episode to discover the difference and how to adjust your content strategy.

Follow me here: ⁠@iamsimonmitchell⁠