Social Geek (Social Geek Radio)

The Franchise News Podcast for March 2, 2022.   Thanks to CareerPlug, Franchise Expo West / MFV, and Eulerity.     Submitting News: If you have newsworthy items to share, please send press releases and media alerts to: franchisenewspodcast@gmail.com   

Today it’s a preview of the new Limitless Leaders podcast series from Eulerity recorded live in San Diego this week at #IFA2022. We'll discuss leadership with A-List franchise leaders Catherine Monson, Bob Fish, and Sarah Toney.  I don't know if this qualifies as "A Very Special Episode" but it's sure going to be different! Thanks for helping to put this together: Mary Hanula, Adam Chandler, Jake Fishman, Craig Maron, Troy Dowell, Julie Samuels, Heather Anderson, Clarissa Bradstock, AnswerConnect, Consumer Fusion, and The International Franchise Association.  We also say some nice things about Karen Booze, Brynn Gibbs, and Mark Spencer, but don't tell them!  

We had a great time last week at IFA 2022 interviewing Franchisors about what makes a remarkable leader. Thanks to everyone who joined us! Those “Limitless Leaders” podcasts will be available this week at Eulerity.com as well as on Apple and Spotify. We’re keeping the Leadership topic rolling with author Gigi Schweikert, CEO of Lightbridge Academy. Gigi shares 5 basic ways to inspire others to be more than they ever could have imagined themselves.   Thanks to Eulerity, Franchise Expo West, and Exults.    

The Franchise News Podcast for March 9, 2022.     Thanks to CareerPlug, Franchise Expo West / MFV, and Eulerity.   Submitting News: If you have newsworthy items to share, please send press releases and media alerts to: franchisenewspodcast@gmail.com   

Paul Flick, CEO of Premium Services Brands, discusses Multi-Brand Franchise systems. What makes a multi-brand group successful? How do you leverage happy customers to better serve more customers? What kinds of team members and skillsets are critical for this structure? Paul also shares trends he’s watching in franchising and in home service brands.     Thanks to Xendoo and Consumer Fusion.  

Maresa Friedman is back to chat about Automation, AI, TikTok, and more. In Part One of our chat, Maresa shares her ideas that lead to her presentation at IFA 2022 on Marketing and Automation Trends. We’ll discuss how Automation can help Franchises in the current marketplace where talent is so hard to find, and how Marketers can let automation take care of the day-to-day tasks so they can spend more time on strategy and thinking about the next level.   We’ll also touch on AI finding patterns that create opportunities, conversational marketing, and (yes!) the death of bad chatbots. Thanks to TruPresence, AnswerConnect, and Thryv.

The Franchise News Podcast for March 16, 2022.   Thanks to TheFranchiseShow.com and Eulerity.com   Submitting News: If you have newsworthy items to share, please send press releases and media alerts to: franchisenewspodcast@gmail.com   

Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet! Lory Meyerson, President of Pinnacle Franchise Development, is today’s guest.  Lory and Jania dive deep into the advantages to working with both broker groups and franchise development sales companies.

  Salla is the Chief Marketing Officer at Kiddie Academy. Today we discuss: Building a marketing team.Building trust within the team.Building relationships with your mentors / mentees.And ultimately, building a team of LEADERS. We’ll also dive into Nicole’s interest and expertise with the connection between Psychology and Marketing (spoiler alert: they are the same thing!) Thanks to Exults and Serviceminder  

Should your Franchise Brand be on TikTok? “In the absence of information, people will choose something else,” says Maresa Friedman. In Part 2 of our #MarketMonday discussion with after Maresa's standing room only presentation at IFA 2022, we dive deep into TikTok. Is TikTok really so different or is it the same behavior we’ve seen for generations just happening faster? Maresa shares tips for franchise brand marketers including how to: Get your brand engaging with consumers on TikTokStart creating something now without waiting for it being perfectReach people who are totally new to your brandDevelop a strategy around “WHY should anyone care about your brand?”Write TikTok copy and captions with great trending hooks Follow @maresasd on TikTok and Instagram Thanks to TruPresence, AnswerConnect, and Thryv.

The Franchise News Podcast with Jack Monson for March 23, 2022:   Thanks to The Franchise Show and Eulerity.com   Submitting News: If you have newsworthy items to share, please send press releases and media alerts to: franchisenewspodcast@gmail.com   

Today we’re catching up with Dina Dwyer-Owens, author, motivational speaker, and the former CEO and Chairwoman of Neighborly. Dina recently earned the IFA’s prestigious Hall of Fame Award for 2022 Dina is still speaking to many groups about getting clarity about values. She’s also now sharing a values-planning workbook for free at dinadwyerowens.com   Thanks to Serviceminder and Exults.  

Erik Huberman is the CEO and Founder of marketing agency Hawke Media and has served 3,000 brands over the past decade. His new book, The Hawke Method, is now a national best seller! Social Geek host Jack Monson welcomes Erik to chat about the importance of branding, common mistakes big brands are making, and our least favorite marketing clichés! Thanks to TruPresence and Thryv.

The Franchise News Podcast with Jack Monson for March 30, 2022.   Thanks to Franchise Update Media and Eulerity.com    

Is your goal generating leads or generating relationships? Recorded live in Las Vegas at MUFC! Karen Booze of AnswerConnect and Derrick Ableman of Northeast Color join Social Geek host Jack Monson to discuss relationship-building. Do you spend time, resources, and sponsorship dollars to generate leads at franchise events or in your other marketing efforts? Whether you're an industry supplier or a franchise brand, flip the script and focus on generating relationships. Karen and Derrick share success stories of building long term relationships in franchising that benefit everyone involved by getting away from the transactional mind frame.  Thanks TruPresence and Thryv  

The Franchise News Podcast with Jack Monson for April 6, 2022.   Thanks to The Franchise Show and Eulerity.com   Submitting News: If you have newsworthy items to share, please send press releases and media alerts to: franchisenewspodcast@gmail.com   

Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet!   Edith Wiseman, President of FRANdata, is today's guest. Edith and Jania discuss insights on what’s happening with franchisors, what’s driving franchise businesses, and how the supplier community is helping to support the IFA’s mission.  

It’s Franchise Friday and we’re discussing support systems for both franchisors and franchisees with Chris Wilson of Legacy Franchise Ventures and attorney Tom Spadea. Both conversations were recorded live in Philly at the Franchise Show.    Thanks to Serviceminder, Exults, and Citrin Cooperman.  

Here is Jack Monson’s monthly column in Franchise Dictionary Magazine for April, 2022.   Text version: https://franchisedictionarymagazine.com/social-geek-radio-linkedin-tips-for-franchises/

It’s Marketing Monday! Marci Kleinsasser, VP of Marketing at Handyman Connection, joins host Jack Monson to discuss the challenges around marketing tech, franchisee marketing adoption, working with vendor partners, and how Marketing and Ops can work together better. We'll also chat a bit about brand awareness via advice on TikTok from franchisees and craftsmen. Thanks to TruPresence, AnswerConnect, and Thryv.

The Franchise News Podcast with Jack Monson for April 13, 2022.     Thanks to The Franchise Customer Experience Conference (FCXC) and Eulerity.com   Submitting News: If you have newsworthy items to share, please send press releases and media alerts to: franchisenewspodcast@gmail.com   

Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet Karen Cady, VP of Operations at FranNet is today’s guest on Just Jania!   Karen joins Jania right after FranNet’s annual convention, the group’s first in-person gathering post-covid to discuss the enthusiasm and momentum they’ve seen in 2022 in franchising!  

It’s Franchise Friday and Myles Gift, VP of Operations at Wing Zone, joins the Social Geek host Jack Monson to chat about his journey in the franchise business. We’ll dive deep into the struggles, innovations, and triumphs of restaurant operators over the past two years. How is podcasting like running a restaurant? And, is Las Vegas now the center of the Franchising universe? Shout outs to our friends at Franchise Update, Capriotti’s, Ali Kraus, Stephanie Stuckey, Biggby Coffee, and Bobby Shaw. Thanks to Serviceminder, Exults, and Citrin Cooperman.  

It’s Marketing Monday and Heather McLeod, CMO of Authority Brands, is back to chat with Social Geek host Jack Monson. Heather shares her story of growing her franchise system’s marketing team from two people to nearly sixty people! We’ll dive deep on structuring marketing roles for multiple brands, how marketing and operations must work together, and recruiting techniques for marketing talent.   Thanks to TruPresence, Thryv, and The Franchise Consumer Experience Conference.   

One of our favorite things to do on many #FranchiseFriday shows this year is catchup with friends from the franchise space who we haven't seen since before the pandemic.   Mark and Mary Kay Liston share what they've been up to since retiring from Neighborly ... or as Mary Kay calls it, "graduating!" We discuss how to prepare for what's next, plan for your successor to succeed, and have an exit strategy that helps everyone involved.  We'll also get into the current challenges they see for franchisees, how small business owners can navigate these issues to survive and thrive, and what they both see as key characteristics of great leaders.   > Shout outs today to Mary Thompson, Dina Dwyer Owens, and Joe Bourdow!    > Thanks to Serviceminder and Exults.  

It’s Marketing Monday and Tanuj Joshi, co-founder and CEO of Eulerity, takes us on journey into the Metaverse. “One of the dreams of every marketer or executive is that their potential or existing customers can experience their brand in a way curated or designed by the marketers or executives themselves. Metaverse gives a perfect opportunity for brands to do that.” How can brands, especially franchises, best design this experience for customer? Where should they start? And, what talent and resources will they need? Thanks to The Franchise Customer Experience Conference,TruPresence, and Thryv.   Social Geek Radio is hosted by Jack Monson

The Franchise News Podcast with Jack Monson for April 27, 2022.   Thanks to The Franchise Customer Experience Conference (FCXC) and Eulerity.com   Submitting News: If you have newsworthy items to share, please send press releases and media alerts to: franchisenewspodcast@gmail.com 

Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet Mary Ann O’Connell, President of FranWise, is today’s guest on Just Jania! Mary Ann and Jania discuss helping people move in the direction that’s right for them. They also share advice for new Franchisors trying to replicate success and spot industry trends for the rest of the year including a necessary shift of focus from franchise development to operations and local marketing.

Here is Jack Monson’s monthly column in Franchise Dictionary Magazine for May, 2022.

Kristen Pechacek of MassageLuxe is back to continue the series on the Metaverse for Franchises on Social Geek. We'll focus on Franchise Development in the Metaverse and changes sales pros could see in the near future for everything from franchise expos to discovery days. And ... is the Metaverse a Registration State?   Thanks to The Franchise Customer Experience Conference, TruPresence, and Thryv.

It’s Franchise Friday and Patti Rother, President of Frios Gourmet Pops joins Social Geek to discuss culture and team building. We dive deep into leadership, coaching, and supporting franchisees in times of transitions.   Thanks to Serviceminder, Exults, and AnswerConnect. Social Geek Radio is hosted by Jack Monson.

Ron Bender is the Director of Franchise Relations at Threshold Brands and is an advocate for Veterans and for Diversity in Franchising. Ron shares the latest form IFA's Diversity Institute and VetFran including the ongoing missions, trends, and how you can get involved via VetFran.org and Franchise.org. And check out Ron's presentation (and Kilt!) at #IFE2022 in New York June 2 - 4!   Thanks to Serviceminder, Exults, and Consumer Fusion.

The Franchise News Podcast with Jack Monson for May 18, 2022.   Thanks to The Franchise Show and Eulerity.comFranchise News Podcast 5.18.2022 Submitting News: If you have newsworthy items to share, please send press releases and media alerts to: franchisenewspodcast@gmail.com 

May is Mental Health Awareness Month and we’re going to dive into that topic with Felicia Alexander, CRO of TITLE Boxing Club and the co-founder of BoxUnion Holdings. Felicia shares her very personal story of struggling with depression for many years and how boxing & fitness helped her unleash her inner badass. On Saturday, May 21, TITLE Boxing will host the “Knockout Stigma” initiative in-person and digitally with proceeds benefiting Bring Change to Mind!   Thanks to Serviceminder, Exults, and AnswerConnect.

There are so many great podcasts out there discussing Franchising. Here's Jack Monson's article from Franchise Update Magazine's Q2 2022 issue.    Text version:  https://www.franchising.com/articles/whats_in_your_podcast_stack_10_franchise_podcasts_in_a_growing_field.html   And if you're attending Franchise Update's FCXC event June 20-23 in Atlanta, let's chat!

The Franchise News Podcast with Jack Monson for May 25, 2022.   Thanks to The International Franchise Expo and Eulerity.com   Submitting News: If you have newsworthy items to share, please send press releases and media alerts to: franchisenewspodcast@gmail.com   

Here is Jack Monson’s monthly column in Franchise Dictionary Magazine for June, 2022.

Finding a new partner online. First impressions. Swiping left. First meetings. Expectations. Catfishing. Getting ghosted. Long-term relationships. Fear of commitment.  Closing the deal.     Wait … Is this about dating or franchise sales? Maybe it’s both!     Mike Ackley, COO, and Hope Alteri, Director of Fabulousness, from Brand Journalists join Jack Monson to examine the parallels between sales and dating in one of the most fun podcasts in the 13-year history of Social Geek. Plus we have details on #FCXC and shout outs to John DiJulius, The IFA, Franchise Update, and Eulerity.      

Hagan Kappler is the CEO ofThreshold Brands and discusses leading a multi-brand franchise group and the current landscape for investments and acquisitions. Hagan also shares her thoughts on the continuing trend of homeowners spending more time in their houses (and garages!) and spending more dollars on home updates. Thanks to Serviceminder, Exults, and Consumer Fusion.  

Today we’re at IFE 2022 in New York catching up with “Johnny Franchise” aka John Francis for an update on the holiday he created called Fathers Eve and his work with a new franchise venture, ZorForum. Also Joining us is his daughter Anna Francis who shares what it’s like growing up as a third-generation entrepreneur. Follow Anna at @lifethroughannaseyes and annafrancis.net   Thanks to TruPresence, Thryv, and Consumer Fusion.

The Franchise News Podcast with Jack Monson for June 8, 2022    

Zach Hoffman is the CEO of DigitalHR.com powered by Exults. Zach and his team of digital marketing pros are focusing their proven marketing tactics on the biggest challenge the franchisors, franchisees, and all businesses face in 2022: hiring! How can changes to your website and digital ads improve both the volume of applicants as well as finding more candidates that are a better fit? What types of messages are most effective in engaging these prospective team members? We also take a look at brands who are telling online to attract great candidates. And if you're attending the SHRM Annual Conference and Expo this weekend, be sure to connect with the Exults team in New Orleans!    

“The best marketing is the experience you deliver to the customer.”   John DiJulius is delivering the keynote at The Franchise Customer Experience Conference next week in Atlanta. He shares a preview of his talk and trends that are changing how brands can serve a great experience.     Thanks to TruPresence, Thryv, and Consumer Fusion. We will see you at #FCXC with Franchise Update Media and The International Franchise Association.

Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet AARP’s Felicia Brown is the guest today on Just Jania! Felicia and Jania discuss AARP’s involvement with small business owners. With more and more people over the age of 50 starting businesses, AARP is providing resources and tools to help these entrepreneurs reimagine their lives and careers

Recruiting. It’s the biggest challenge for franchise systems this year, especially in the beauty and personal services space.   Christina Russell is the CEO of Radiance Holdings and joins the podcast to share how her brands including Woodhouse Day Spas and Sola Salon Studios are creating unique customer experiences to retain and recruit successful professionals and entrepreneurs. Christina also shares ideas on the evolution of what she calls joyful brands or happy brands as well as the latest trends for platform companies and acquisitions.   Thanks to Serviceminder and AnswerConnect! And we’ll see you Monday at FCXC in Atlanta with The IFA, Franchise Update Media, and Eulerity!  

The Franchise News Podcast with Jack Monson for June 22, 2022. We're LIVE at The Franchise Customer Experience Conference for Social Geek episode 900! Thanks to Eulerity.com, Franchise Update Media, and The International Franchise Association.  

Fitness Premier Clubs CEO Jason Markowicz shares trends he’s seeing in the fitness industry including shifting demographics for customers, what new franchisees are looking for in a brand, and the outlook for the continuing comeback in fitness.   Thanks Consumer Fusion, Thryv, and TruPresence.      

John Keene is the founder of Serviceminder and joins the show today to discuss applying technology to your workflows and why it’s more important for franchise systems than for any other kind of business. John also shares his thoughts how technology is beyond being “just for operations” but must be used for improving the customer experience and managing the brand experience. We’ll also discuss trends in the home service industry and applying technology to solve current challenges like staffing, inflation, and travel costs. Social Geek Radio is a proud supporter of the International Franchise Association's VetFran!

Here is Jack Monson’s monthly column in Franchise Dictionary Magazine for July, 2022     Read full text here: https://franchisedictionarymagazine.com/telling-your-clients-story/

Teresa Celmer is the SVP of Marketing at BrightStar Care and joins podcast host Jack Monson to discuss trends in the homecare space and with her industry leading brand. Teresa shares the ingredients in her recipe for success in driving local marketing that she recently shared at the #FCXC event in Atlanta. ***   Shout outs today to Shelly Sun, Kayla Ryan, The IFA, and Franchise Update Media.   ***    Thanks to Consumer Fusion, Thryv, and TruPresence

The Franchise News Podcast with Jack Monson for July 6, 2022.   Thanks to Eulerity.com, Franchise Update Media, and The International Franchise Association.  

Jennifer Callender, Franchise Business Consultant with FranServe and The J3 Project, joins podcast host Jack Monson to discusses reaching more candidates. What can brands do to broaden their scope and search? Where can brands start to find more great candidates from underrepresented communities and people who weren’t already thinking about franchising? And what support are franchise candidates looking for in a business? Thanks Consumer Fusion, Citrin Cooperman, and AnswerConnect. Many shout outs today the some of our favorite leaders and groups in franchising including Alesia Visconti, Jack Wilson, IFA, #openforopportunity, Rikki Amos, IFA’s Diversity Board, #FCXC, #FLDC, FranServe, University of Louisville, and more!

Keith Gerson, President of Franchise Operations at FranConnect is today’s guest on Just Jania! Keith and Jania discuss the economic forecast for franchising for the 2nd half of 2022. Keith shares his outlook on a pending recession, price increases, lead flow, and what key metrics you need to watch now!  

The Franchise News Podcast with Jack Monson for July 20, 2022.   Thanks to Eulerity.com, Citrin Cooperman, Franchise Update Media, and The International Franchise Association.  

Toni Harris Taylor is a Business Coach and Community Builder with Network In Action and her own firm, Drastic Results. She joins podcast host Jack Monson to discuss how her unique brand reflects the need to get drastic. Toni and Jack also share best practices for networking, making make the most of critical face to face opportunities, and showing up like you mean business!  Thanks Consumer Fusion, Digital HR, and Serviceminder

The Franchise News Podcast with Jack Monson for July 27, 2022.     Thanks to Eulerity.com, AnswerConnect, Franchise Update Media, and The International Franchise Association.   Submitting News: If you have newsworthy items to share, please send press releases and media alerts to: franchisenewspodcast@gmail.com 

Who are your next franchisees? Will Fraker is the VP of Marketing at FranNet and joins podcast post Jack Monson to think about who these furture businesses owners are. Where are they? How do we reach them there? And what do they want to know about potential opportunities?   Thanks Consumer Fusion, Digital HR, and Serviceminder,

The Franchise News Podcast with Jack Monson for August 3, 2022. Thanks to Eulerity.com, Citrin Cooperman, Franchise Update Media, and The International Franchise Association.   Submitting News: If you have newsworthy items to share, please send press releases and media alerts to: franchisenewspodcast@gmail.com 

Brandi Johnson, CEO of TheCouponBureau, joins podcast host Jack Monson to discuss the state of coupons for brands, retailers, and consumers. How are newer technologies changing how coupons work? And how will these offers drive more business in the current economy and recession? We also have more details on this week’s Quick Fix webinar with Eulerity and Brandi Kloostra of Franworth. Thanks Consumer Fusion, Digital HR, and Serviceminder

Kieran Scott, President of Pestmaster and Patio Patrol, joins podcast host Jack Monson to discuss the rebranding of these two franchise brands under Threshold Brands and some trends for the rest of this year. Kieran also shares what he’s working on regarding Diversity and Inclusion in the industry in the pest control sector and in franchising. Shout outs today to Ingrid Schneider, Mary Hanula, Eulerity, #QuickFix, Subway, and the National Pest Management Association. Thanks Consumer Fusion, Digital HR, and Serviceminder.

The Franchise News Podcast with Jack Monson for August 17, 2022. Thanks to Eulerity.com, AnswerConnect, and The International Franchise Association's Leadership Summit and Franchise Action Network Annual Meeting.  

Nathaniel Hunter, COO of InfiniteWorld, joins podcast host Jack Monsonto dive deep into the Metaverse and Web3.   How quickly are brands getting into the Metaverse? And if you want to explore for your brand, where do you start? We’ll chat about where entertainment and technology meet influencers and creators. And a little bit about Tauntauns. We also have more details on this week’s Quick Fix webinar with Eulerity. This week, Kiddie Academy’s Nicole Salla will help you fix your marketing budget uncertain times. Register for Quick Fix today!   Thanks Consumer Fusion, Digital HR, and Serviceminder.

The Franchise News Podcast with Jack Monson for August 24, 2022.   Thanks to Eulerity.com, and Citrin Cooperman, and International Franchise Association's Leadership Summit and Franchise Action Network Annual Meeting.   Submitting News: If you have newsworthy items to share, please send press releases and media alerts to: franchisenewspodcast@gmail.com 

  Shelly Sun, CEO and Founder of BrightStar Care, is changing the game again in the home care space with new innovations in payer models, technology, and more. Shelly joins podcast host Jack Monson to share her vision of how high-quality home care will be available to more Americans and how she and her team are implementing this transformation today. Shelly and Jack will both be at the IFA’s Leadership Summit and FAN Annual Meeting in DC September 19 – 21. We’re looking forward to productive conversations with our legislators from Illinois on behalf of small business owners! Join us and share your stories with your representatives! Jack will also address the ongoing rumors of a format change with Social Geek. Wait, what?   Thanks Consumer Fusion, Digital HR, and Serviceminder. Shout-outs to Matt Haller, Kristen Pechacek, and Abby Fogel!

The Franchise News Podcast with Jack Monson for August 31, 2022.   Thanks to Eulerity.com, AnswerConnect, and Franchise Expo South.   Submitting News: If you have newsworthy items to share, please send press releases and media alerts to: franchisenewspodcast@gmail.com   

Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet Charles Internicola of The Internicola Law Firm is today’s guest on Just Jania! Charles shares with Jania his recommendations and guidance for potential business owners considering going into business in the current environment.

The Franchise News Podcast with Jack Monson for September 7, 2022.   Thanks to Eulerity.com, and Citrin Cooperman, and MFV Expositions.

The all-new format and all-new Social Geek starts NOW. Today’s Rock Star panel includes Kristen Pechacek from MassageLuxe, Abby Fogel from Unleashed Brands, and Michael Layman from The International Franchise Association joins podcast host Jack Monson.   They’re sharing how to help your brand and franchisees navigate the recession, inflation, legislation, and labor issues. We’ll also touch on trends in digital marketing, franchise development lead gen, investing in culture, more acquisitions for platforms, and just what the heck is a MUMBO?!?   Thanks Consumer Fusion, Digital HR, Hughes, and Serviceminder. See you next week at IFA’s Leadership Summit and FAN Annual Meeting in DC!

The Franchise News Podcast with Jack Monson for September 14, 2022.   Thanks to Eulerity.com and International Franchise Association's Leadership Summit and Franchise Action Network Annual Meeting.

Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet Carey Gille of Franchise Fastlane is today’s guest on Just Jania!  Carey shares her journey in franchising, her new role as CEO, and other exciting things happening at Franchise Fastlane. Jania and Carey discuss the best way - and the right way - to bring business owners into strong brands ready to grow together.    

Michael Iannuzzi is the co-leader of the franchise practice at Citrin-Cooperman. Michael discusses the ongoing explosion of private equity activity in franchising. Is the growth slowing or shifting to a new focus? And how can franchisors adopt technology and automation to tell a more compelling story to potential partners? We’ll also chat about some of biggest networking events for this fall including next week’s IFA Franchise Action Network Annual Meeting in DC and The Franchise Leadership and Development Conference in October. Social Geek is proud supporter of IFA’s VetFran. Learn more at vetfran.org.

Today’s Rock Star panel: Paige Robinson from American Family Care! Pete Baldine of The Moran Family of Brands! And Nancy Bigley of The Little Gym! Thanks to everyone who shared feedback on our new format with a rock star panel discussing the hottest topics of the week. We’re just getting started!       Thanks Hughes, Consumer Fusion, Digital HR, and Serviceminder.    

Today we’re talking all things BRANDING for Franchises with our Rock Star panel: Patti Rother, Ingrid Schneider, Brett Larimer. The conversation includes:  Trends of humor, fun, and nostalgia helping franchise brands who take themselves too seriouslyYour brand representing your company as being inclusiveThe importance of your franchisees’ perspectives and input on the brandDeveloping your own personal brand and uniting it with your franchise’s brandReassessing the brand and knowing when it’s time to rebrandAnd, what the heck is a brand sprint?   Thanks Hughes, Consumer Fusion, Serviceminder, and MFV’s Franchise Expo Houston!

The Franchise News Podcast with Jack Monson for September 28, 2022. Thanks to Eulerity.com and MFV Expositions / Franchise Expo Houston.  

This week’s Rock Star Panel: Nicole Salla of Kiddie Academy, Thomas Scott of Home Run Franchises, and Ali Kraus of Benetrends. We’ll discuss the power a well-told story to build trust and authenticity. Each of our panelists will share their own “WHY” and how you can find yours. Plus: The marketer as the steward of the brand who keeps the torch litPersonalizing your brand and branding your personThe tactical shift for Franchises to Conversational Marketing from form-fills and chat botsThe future of storytelling: short form vertical video And remember, there are no boring brands ... just bad storytellers!   Thanks to Hughes, AnswerConnect, and Serviceminder. BIG shout outs today to some of our favorite franchise storytellers including BIGGBY Coffee, The IFA, and Franchise Update Media. See you in Atlanta at #FLDC!  

The Franchise News Podcast with Jack Monson for October 5, 2022   Thanks to Eulerity.com and MFV Expositions / Franchise Expo Houston.   Submitting News: If you have newsworthy items to share, please send press releases and media alerts to: franchisenewspodcast@gmail.com   

Today the Franchise Spotlight is on Jeremy LaDuque, Executive VP at TruPresence. Jeremy shares the latest on how franchisors can most effectively their marketing data tech stack and how it can help their franchise owners. Jeremy also discusses digital marketing trends including some blind spots in the customer journey   Social Geek is proud supporter of IFA’s VetFran. Learn more at vetfran.org.

The Franchise News Podcast with Jack Monson for October 12, 2022   Thanks to Eulerity.com and Franchise Update Media.  

Do you ever have Imposter Syndrome? Yeah you do. So does this week’s Rock Star panel: Ingrid Schneider of Stay in Your Lane, Amanda Dempsey of Saxton & Stump, and Northeast Color’s Derrick Ableman. We'll tackle these questions much more: * Why do we look for things that disqualify us instead of relying on our strange and wonderful past experiences? * Do the “content streams of our lives” feed into this? * Can looking at the people around us empower us rather than deflate us? * How can we transform this anxiety into something productive? Thanks to Hughes, AnswerConnect, and Serviceminder. Plus we’ve got details on the BEST networking event of the entire year: #FLDC from Franchise Update Media.  See you in Atlanta!

The Franchise News Podcast with Jack Monson for October 26, 2022   Thanks to Eulerity.com and Northeast Color

Today’s Rock Star Panel is Kristen Pechacek, Chief Growth Officer of MassageLuxe, Robert Mitchell, Head of Franchise Development at Ultra Pool Care Squad, and Dawn Weiss, a CMO at Xponential Fitness for Rowhouse and STRIDE! They are taking some risks next year because that’s how you win in franchising and marketing! And today they will share these big crazy ideas with you. We’ll cover ideas you can use on CTV, Moment Blast, YouTube ads, YouTube Shorts, Reels, The Metaverse, BeReal, of course TikTok, and the potential return of a little social media channel called Twitter. And on these channels and technologies, how can we best work with micro-influencers, home-grown influencers, local news personalities, realtors, and local business owners? Thanks to Hughes, Northeast Color, and Serviceminder.

The Franchise News Podcast with Jack Monson for November 2, 2022   Thanks to Eulerity.com and AnswerConnect   Submitting News: If you have newsworthy items to share, please send press releases and media alerts to: franchisenewspodcast@gmail.com   

Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet Dr Kathleen Gosser of The University of Louisville returns to Just Jania! Kathy and Jania share news on The University of Louisville’s “bootcamp” and partnership with The International Franchise Association CFE program as well as other recent updates from the Yum! Center for Global Franchise Excellence.  

This week’s Rock Star panel is Paul Pickett, Ingrid Schneider, and Brett Larimer. We’re talking about Boundaries: work / life family / franchise family and more. How do you make your team and colleagues comfortable with your work / life choices? Does becoming close friends with peers in the same industry make this easier or more difficult? And, what happens when your company’s brand becomes part of your personal brand? Thanks to Hughes, Northeast Color, and Serviceminder.  

The Franchise News Podcast with Jack Monson for November 9, 2022   Thanks to Eulerity.com   Submitting News: If you have newsworthy items to share, please send press releases and media alerts to: franchisenewspodcast@gmail.com   

Today’s Rock Star panel: Liz Solar of Solar Media, Heather Anderson from Eulerity, and Derrick Ableman of Northeast Color joining podcast host Jack Monson. We’re talking about Culture and Core Values. How do you create a great culture, or even more importantly, change a toxic culture? Does the brand’s story come first, or does the culture come first?     Thanks to Hughes, AnswerConnect, and Serviceminder.

The Franchise News Podcast with Jack Monson for November 16, 2022   Thanks to Eulerity.com and Citrin Cooperman.   Submitting News: If you have newsworthy items to share, please send press releases and media alerts to: franchisenewspodcast@gmail.com   

Today the Franchise Spotlight is on Carl Udler, Sr Director Marketing at Hughes. Carl shares the latest trends on the tech side of Franchising!  

Today’s Rock Star panel: author and keynote speaker Scott Greenberg, Ali Kraus, VP of Marketing at Benetrends Financial, and Abby Fogel, VP of Marketing and Brand Relations at Unleashed Brands joining podcast host Jack Monson.  What do these busy franchise professionals do to recharge and avoid burnout?   How can we balance our lives when surrounded by urgency and chaos?  And what can we do for our friends and colleagues who may be showing signs of burnout?  Thanks to Hughes, Northeast Color, and Serviceminder.  

The Franchise News Podcast with Jack Monson for November 30, 2022   Thanks to Eulerity.com and AnswerConnect.   Submitting News: If you have newsworthy items to share, please send press releases and media alerts to: franchisenewspodcast@gmail.com   

Here is Jack Monson’s monthly column in Franchise Dictionary Magazine for December, 2022.  

As per my last email. Let me circle back. Pivot. Game changer. What’s YOUR least favorite piece of corporate speak or jargon? Today’s Rock Star panel Amanda Dempsey, Patti Rother, and Kristen Pechacek share their picks for terms we should kill for 2023. We’ll also discuss how to clearly communicate around meaningless three letter acronyms and inauthentic buzz words in calls, emails, texts, and virtual meetings. Thanks to Hughes, Northeast Color, and Serviceminder.  

The Franchise News Podcast with Jack Monson for December 14, 2022   Thanks to Citrin Cooperman   Submitting News: If you have newsworthy items to share, please send press releases and media alerts to: franchisenewspodcast@gmail.com 

Today we’ve got a year-end wrap up with our Rock Stars Paul Pickett, CDO of Wild Birds Unlimited, Susan Boresow, CEO of Massage Heights, Diane Phibbs, EVP and CCO of Franchise Update Media, and Matt Haller, CEO of the International Franchise Association. We’re reviewing 2022 and looking ahead at Business and Franchising in 2023. The panel discusses areas where they’re focusing and deploying resources for franchise development, marketing, and staffing. And we’ll make some predictions about the economy, sales, government, multi-unit and multi-brand franchise systems, social media, and more. Thanks to Hughes, Northeast Color, and Serviceminder. Shoutouts to Ashley Schuetz, CG Funk, #AFDR, #FLDC, #IFA2023, Brian Beers, #ElonMusk, #openforopportunity

The Franchise News Podcast with Jack Monson for December 21, 2022 Thanks to AnswerConnect   Submitting News: If you have newsworthy items to share, please send press releases and media alerts to: franchisenewspodcast@gmail.com     

Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet Rich Spriggle of Challenger, Grey, and Christmas returns to Just Jania! Rich and Jania discuss the state of outplacements, executive coaching, and entrepreneurship. The past few months have seen a surge in job cuts at corporations due to inflation and uncertainty. Rich shares his insights on where we really are right now and how things might play out in 2023 and beyond.  

Here is Jack Monson’s monthly column in Franchise Dictionary Magazine for January, 2023.    

The Franchise News Podcast with Jack Monson for January 4, 2023   Thanks to AnswerConnect   Submitting News: If you have newsworthy items to share, please send press releases and media alerts to: franchisenewspodcast@gmail.com 

It's a special episode today celebrating the new podcast series called Stay Effing Positive Hosts Brett Larimer and Ingrid Schneider bring a refreshing twist on franchise and entrepreneurship podcasts with compelling stories of diversity, equity, and inclusion. And today we’ve got a preview!   Thanks to Tsource, Hughes, Northeast Color, and Serviceminder.  

The Franchise News Podcast with Jack Monson for January 11, 2023   Thanks to Citrin Cooperman     Submitting News: If you have newsworthy items to share, please send press releases and media alerts to: franchisenewspodcast@gmail.com