Sober Curious, Mindful & Alcohol-Free Drinkers Podcast: Low No Drinker (Denise Hamilton-Mace)

An  introduction to the podcast from Founder, Editor & Host Denise Hamilton-Mace

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Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES


In this first ever episode of the Low No Drinker Magazine Podcast, I speak with the founder of UNLTD. Johnny Johnson. 

Formerly a city tailor, Johnny enjoyed one (or a few) too many tequilas on his wedding night and the next day, started not only a new life with his wife and co-founder Antonia but a whole new way of living. 

Now a moderating drinker who still enjoys a full-strength beer from time-to-time Johnny takes me through the journey from inspiration to activation (via Bradly Cooper) and the amazing achievements of UNLTD. so far. 

Listen up, it’s a good one!

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Try Unltd.*
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Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

In this second episode from the Low No Drinker Podcast, I speak to Camille Vidal, the founder of the mindful drinking platform La Maison Wellness. 

Cami’s passion for mindful drinking is palpable and her journey from a small family-run theatre bar to international acclaim as one of the most respected voices in our world is a must-listen.

Hear why Cami describes herself as 99% sober, discover what she considers to be her superpower (and yours too) and listen in as she describes her vision of the future of low/no. 

Let’s dive in…

You can visit La Maison Wellness at https://www.lamaisonwellness.com/

See her brilliant cocktail recipes for low-and-no-alcohol mixed drinks here https://www.lamaisonwellness.com/recipes

Follow Cami on Instagram https://www.instagram.com/mindfullycami/ and TikTok https://www.tiktok.com/@mindfullycami

Cami talks about:

Healthy Hospo https://healthyhospo.com/

World Alcohol-Free Awards https://www.worldafawards.com/

Sober Curious by Ruby Warrington https://amzn.to/3slo0Vd* 

Seedlip alcohol-free spirit https://amzn.to/3KMMBsy

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

Highlights from Steve:

"And it shows you British hops can be just as flavoursome as New Zealand hops or American hops."

"Now there's so many alcohol-free brands out there, alcohol-free beer especially. It's just crazy."

"We're on a really good, exciting, mindful mission with Good Karma with what we're doing with the local farmers."

“We’re here as well! It is challenging, dude. And the boys with the big brand, they've got the chain and distribution, we just need to be part of it now."

Steve's journey and focus on mindful drinkers
Changes in the production process for alcohol-free beer
Use of local hops and sustainability
Range and focus for  Good Karma beers
Importance of having a unique identity in the market
The need for innovation and collaboration in the industry
Steve's consultancy work and collabs with other brands
Good Karma’s new lager
Challenges of brewing an AF lager
Importance of diversity and inclusion in the industry
Cultural perceptions of alcohol
Alcohol-free movement in LGBTQ+ community
How Steve met Club Soda
Growth and acceptance of AF beers by mainstream breweries
Will big breweries or smaller brands dominate the sector
Challenges faced by smaller AF brands
Call to arms
Comparison to the craft beer scene and the importance of collaboration
Importance of opening doors and helping each other out
Where to find Good Karma and support the brand

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Try Good Karma*

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We also talk about
Freestar IPA*
Club Soda

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

 FREE COURSE: OVERCOMING THE HURDLES

Origins of Mahala 
Farm-to-glass process 
 The only female-owned distillery
 Supporting and upskilling
 Paul's previous life
Challenges in the UK.
 Low/No in South Africa.
Industry growth.
 Expanding to the US.
 Mahala Amber.
 The craft market.
 The cost of quality. 
Constant innovation.
 The Sparrow Society 
 The Botanical Society of South Africa.
  

Highlights from Paul & Daniele

“And I think, when you say farm to glass, it's really that we are part of the process from the beginning where we pick the botanicals  to the end of it where we actually bottle it, label it and put in the box all ourselves”

"The forecast for the next three years for the UK low/now market is to grow at 8% to 10% where alcoholic spirits are flat."
 
"I think there's a lot of support for females in the industry at the moment."

"We're always going to be at the craft end, at the premium end... people are willing to pay for a really nice product that's got quality packaging, quality taste, and that has a nice story behind it."

Try Mahala Amber*
Try Mahala Botanical* 

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

Jason Clark is one of the founders of Gen!us Brewing, a company that specializes in lower-alcohol, low-calorie craft beers. With a background in filmmaking, Jason recognized the need for a high-quality, lower-ABV beer option in the market and set out to create Genius Brewing with his co-founder, Charlie. Their goal is to provide consumers with a healthier drinking option that doesn't compromise on taste.

Summary:

Jason shares the story behind the creation of Genius Brewing and discusses the challenges they faced in bringing a 3% beer to the market. He also talks about the changing landscape of the beer industry and the growing demand for healthier drinking options. Jason shares his thoughts on the future of the low and no-alcohol market and the importance of providing consumers with a range of choices. 

Jason talks about:

• The low and no-alcohol market is experiencing significant growth, driven by the demand for healthier drinking options.
• Genius Brewing aims to provide consumers with a high-quality, lower-ABV beer that doesn't compromise on taste.
• The industry needs to clarify the terminology around low and no-alcohol products to avoid confusion for consumers.
• The rise of session IPAs and the reduction in alcohol duty for lower ABV beers are shaping the future of the craft beer market.
• Genius Brewing is focused on expanding its presence in the on-trade market and bringing its products to a wider audience.

Jason says:

• "People drink Genius because it tastes great and it's better for you, simple as that."
• "The consumer totally gets the product… They're amazed by the flavour, they just go, 'My God, why is nobody doing this?'
• "The health agenda in the alcohol space is around alcohol and calories."

Try Gen!us Lager*
Try Gen!us Pale Ale*
My Name'5 Doddie Foundation

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

Kieran Gandhi is one of the founders of La Cap, a brand that produces 5% ABV wines. With a background in hospitality and a passion for creating a lower-alcohol, lower-calorie wine, Kieran and his team have worked hard to develop a product that offers the flavour and experience of wine without the negative effects of high alcohol content.

Kieran Gandhi discusses the journey of creating a 5% ABV wine and the unique challenges the team faces in developing a product that resembles a good quality, full-strength wine. He shares his own journey with alcohol and the desire to create a wine that allows people to enjoy the social experience without the negative effects of excessive alcohol consumption.
Kieran also talks about the reception they have received from influencers, retailers, and the hospitality industry and the importance of offering choices in the low-and-no-alcohol sector.


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Try Lecap - https://lecapwine.com/
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We also talk about
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So Let's Talk

The Pinnacle Guide

Tiny Rebel*

Everleaf non-alcoholic spirits*

Brew Dog IPA*

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

This episode begins by casting a spotlight on the vital need for investments to support groundbreaking, innovative alcohol-free ventures.

And then we meet Zoey Henderson and discover a world where the zest of craft beer meets the zenith of health with Fungtn Mushroom Brewing Company. Our conversation unveils her revolutionary approach to marrying the hearty flavours of artisanal brews with the astonishing wellness perks of medicinal mushrooms.

As Zoey opens up about her passion for crafting a less boozy lifestyle alternative, we embark on a sensory expedition through her craft beers ingeniously infused with nature's most powerful fungi.

We discuss her personal health transformation, and the emergence of the London alcohol-free socializing scene, illuminating the significance of quality non-alcoholic options.

Zoey clarifies the roles of adaptogens and nootropics and the revelation of brewing gluten-free, vegan, non-alcoholic beers that defy the odds by maintaining rich flavours in the pursuit of tireless innovation.

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Sadly Fungtn Beer is no longer in production.
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We also talk about
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Four Sigmatic*

Three Spirit Livener*

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

Have you ever pondered the actual currency of success in low/no brewing? Rich Casement, the man behind Clean Break Brewing, joins us to weave a narrative of transformation from hospitality veteran to novice brewer in the world of alcohol-free beer. His tale is not just about crafting exceptional brews sans alcohol; it's about the conscious choice to break free from societal norms and forge a path where passion and mental well-being converge.

This episode is a journey of revelation and evolution. We traverse Rich's decision to depart from a two-decade career in the spirits world, spurred by a poignant period of self-reflection in the midst of unemployment. As he candidly discusses his work with an NLP coach and his strides toward authenticity, it becomes clear that Clean Break Brewing isn't merely about the beer; it's a beacon for change in an industry rife with challenges to mental health and sobriety.

This episode is charged with inspiration for aspiring entrepreneurs and the sober-curious alike. We trace Clean Break's emergence from an award-winning pale ale to a symbol of balance and lifestyle. Rich outlines the hurdles of introducing a new product and the triumphs of community-building and his Running Dry initiative. This isn't just a podcast; it's an invitation to rethink our relationship with alcohol and an endorsement of the courage to live authentically. Join us as we share how Rich is not only finding his own JOMO but helping others discover theirs too.

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Try Clean Break
==============================

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We also talk about
==============================
Say it Out Loud book  - https://amzn.to/3wBbram*
The Burnt Chef Project - https://www.theburntchefproject.com/
The Running Charity - https://therunningcharity.org/ 
+ much more!

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES


If you’ve ever wished for an alcohol-free wine that didn't compromise on taste, texture and experience, then Luke Hemsley of Wednesday's Domain has got something for you. Come with us on our conversation as Luke uncorks the secrets behind crafting some of the best alcohol-free wines on the market today.

We discuss the challenges of production, the difference between alcohol-free and dealcoholised wines and why Luke starts his product with one and moves it swiftly to the other.

Luke also shares his passion for the hospitality industry and what Wednesday’s Domaine do to stand out in a market that, while embracing low/no products, seems to know very little about them.

Education, advocacy, and brand development are the keywords for this conversation. Oh, and there's a little food pairing thrown in for good measure!


==============================
Try Wednesday's Domaine*
==============================


==============================
We also talk about
==============================
Lucky Saint – https://amzn.to/48Gv7Hi*

Days Brewing – https://amzn.to/3Iv8HOy*

Infinite Sessions – https://amzn.to/3Tc37Wj*

REAL – https://realdrinks.co/

Quarter – https://quarterproof.com/

Small Beer – https://amzn.to/3v29Ny3*

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES


Ever wondered how a shift in lifestyle can spur a wave of creativity and innovation? In the latest conversation on the Low No Drinker Podcast, we retrace the steps from three-Michelin-starred sommelier at Nappa Valley’s French Laundry to kitchen creator with All the Bitter founder Ian Blessing.

Parenthood and the pandemic introduced Ian and his wife, co-founder Carly, to the world of sobriety and, with it, the challenge of finding quality, alcohol-free cocktails that were just missing that something extra. 

Now, the pioneers of an entirely new product category, All the Bitter’s cocktail bitters can be used in both alcohol-free and alcohol-full cocktails, and if you want to know how, then Ian is the best man for the job.

From what cocktails are best enhanced with each of their four SKUs to the introduction of bitters into lesser-known beverages (anyone for an AF red wine and bitters, or maybe a chamomile tea?) Ian really opens up the world of bitters and welcomes you all to sip and learn with him as we go.

With some surprising insights along the way, you’ll come away from this episode knowing more than you ever thought you would about cocktail bitters; and whether you’re teetotal, sober curious, or mindfully drinking, you’ll also come away with a slew of brand-new drinks to brighten up your low/no-drinking experience.

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allthebitter.com
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We also talk about
==============================
Three Spirit Nightcap*

Lyre's Absinthe* (Lyre's are no longer producing their Absinthe but it's still worth a look just for the colour alone!)

Derek Brown's Nightcap-erac

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

The UK labelling system for low/no beverages is broken. There, I said it!

Most people don't understand the differences, our pubs don’t match our supermarkets, and it’s all a case of best practice with no hard and fast laws to govern them. 
 
 In this episode, I take you through the main terminology used to describe the low/no-alcohol drinks that you want to enjoy so you can best prepare yourself to live a life less intoxicated on your own terms.

We examine the different labels used in the UK, the exact ABVs that they ‘should’ represent, where we differ from other countries, and what may be happening to change it all.

This is the first of many episodes helping to bring clarity and open conversation around the low/no drinks industry so we can all enjoy a life less intoxicated with confidence.

If you have a topic you’d like me to dive into, then drop me an email at denise@lownodrinkermagazine.com

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES


This week, our glasses are brimming with an innovative non-alcoholic elixir that whispers tales of the Scottish highlands and promises liberation from traditional drinking culture. Feragaia’s botanical symphony, a blend of 14 distinct natural resources from land, sea and spice, is redefining the non-alc beverage landscape as a sophisticated choice for those seeking an adult alternative.
 
 The cultural tides are turning, and we're riding the wave towards a future where alcohol-free drinks stand proudly with their alcoholic brethren. Feragaia’s elegantly crafted non-alcoholic spirit challenges our palates and preconceived notions about what a mature beverage experience should be without compromise and without comparison.

In this conversation, we unpack the intricacies of Feragaia‘s unique flavour profile and address the broader societal shift towards mindful drinking. We shine a spotlight on the importance of mental health and the burgeoning acceptance of non-alcoholic options in social settings.
 
 Scotland's rugged beauty, troubled history with alcohol and constant battle against hard-worn stereotypes are the perfect backdrop for innovation and tradition to collide.

Both inspired by and now becoming a B Corp certified business, co-founder Jamie Wild shares a deep connection to nature and a commitment to responsible growth. 

Whether you're a bartender looking for a new muse or a curious spirit ready to explore non-alcoholic masterpieces, Jamie's invitation to collaborate is a call to all beverage creators eager to stir up the drink industry. 

Join us for an episode steeped in inspiration, where every revelation is like a sip of Feragaia —complex, rewarding, and utterly refreshing.


==============================
Try Feragaia*
==============================

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

And now for something a little different…

This week things take a more scientific turn as I speak to Food & Beverage Consultant Hamish Renton. 

Hamish is the MD of HRA-Global and, with 20 years of experience in the food and beverage industry, is in a unique position to shed some light on the newest but little-known fad to be impacting the low-and-no industry.

The ‘fat-jab’ is gaining increased notoriety among celebrities, social media and tabloids as everyone from the ex-Prime Minister to your Gran turns to them to help manage their weight loss.

But what is the unrealised knock-on effect on the low-and-no-alcohol beverage industry?

These medications, which are already being used for their side effects and not what they were initially designed for, are affecting how swathes of Americans (and now Brits) are approaching consumption of everything from food to alcohol and the relationships we have with others along the way.

How will the low/no beverage industry respond? Will this mark the launch of yet another new category? Are the short-term effects going to have long-term impacts on independent producers who already face mounting struggles just to keep up with the big-alcohol Joneses?

This is a truly fascinating subject, dive in with me now…


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hra-global.com
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==============================
We also talk about
==============================
Hamish's favourite low/no beverage is Lucky Saint*

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

Discover the effervescent world of sparkling pét-nat tea fermentation with Aaron McAllister and Daniel Lasa of Amma Brewery, who join me to share their passion for creating low-alcohol, artisanal beverages that go beyond the everyday.

 These brewmasters take us behind the scenes of their six-month ageing process, revealing how their culinary and fermentation expertise culminates in a drink that's as complex as it is refreshing. From the serendipitous discoveries that shaped their methods to the unfiltered essence that defines their brand, we sip through the artistry that sets Ama's offerings apart from conventional spirits.
 
 Aaron and Danny pour out the challenges and philosophies of crafting these premium drinks, emphasizing their dedication to minimal intervention and sustainable practices incorporating natural ingredients from specialist growers around the globe.

 We also explore the vital role of the Makers Alliance in cultivating a community for small-scale producers and how they strive to preserve their integrity against the backdrop of a market often controlled by the heavy pour of larger corporations. 

Raise your glasses to collaboration and evolution within the craft drink industry, as we celebrate Ama Brewery's journey into the spotlight in fine dining. Aaron and Danny reflect on the importance of language and education in introducing new categories of premium beverages to the discerning palates of consumers and sommeliers alike. 

Join us for an episode that's bursting with the complexity, nuance, and the very essence of what makes a drink not just good, but remarkable.

==============================
AmaBrewery.com
==============================


==============================
We also talk about
==============================
Botivo*
The Makers Alliance
Acala
+ more

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

Join me on this trip down memory lane with Carl Anthony Brown, co-founder of Crossip Alcohol-Free Spirits.

Carl comes at the low/no market from a different perspective, as in his inimitable “unapologetically Bold’ way he makes it clear that his drinks were never made to replicate alcohol and nor were they made for sober drinkers!

Instead, Carl and the Crossip team are making flavour-first drinks for those times when full-strength imbibers are choosing to drink less.

Carl takes me through the creation process of inventing Crossip, which involved a lot of time spent in dark rooms with a lot of booze as he taste-tested his way to just the right formulas for the “currently” three-strong range.

We touch on Carl’s impassioned opinions about the word ‘Mocktail’, and I probe the nation’s favourite television drinks expert for some of his best tips for making low/no cocktails at home. 

This episode is full of open chat, honest opinions and lots of laughs. Get your glasses topped up, and come join us!

==============================
Try Crossip*
==============================


==============================
We also talk about
==============================
Real Drinks - https://amzn.to/4aPt7yd*

Small Beer - https://amzn.to/4b40flq*

Kitchen Cocktails by JJ Goodman - https://amzn.to/44cc07o*

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

First, there was low and no – now there’s light!

As industry leaders in this newer mid-range space, Quarter co-founder Rohan Radhakrishnan is primed to welcome us into his world in this eye-opening delve into the 12% spirit brand.

Co-founded three years ago by childhood best friends Fabian Clark & Rohan Radhakrishnan, the Quarter range includes a 12% Gin & a 12%Tequila – just a quarter of the standard ABV for full-strength spirits.

In our conversation, Rohan shares the origin of Quarter and his own on-and-off love affair with booze, as well as the inspiration that led this dynamic duo to bring the brand to market.

We discuss product placement, public perception and the desperate need for more education all round for the industry to not only grow but to thrive.

As the mid-week drinkers become more discerning about what goes into their glass, Rohan & Fabian become equally discerning about what goes into their drinks; authentic ingredients, expert guidance and masses of trial and error later and this is still only the beginning for Quarter and the light-alcohol market.

==============================
Try Quarter
==============================


==============================
We also talk about
==============================

Everleaf - https://amzn.to/4dmMAIi*

Small Beer - https://amzn.to/4a3nsUe*

Days - https://amzn.to/4a32VPt*

Wednesday's Domaine - https://amzn.to/4bn2Vuy*

Pentire - https://amzn.to/3WlfVgd*

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

Arron Smallman is the founder of Let’s Push Things Forward,  a Hospitality Specialist Peer-Based Recovery Coach and a World Record Holder! 

He is a self-proclaimed low and no alcohol crusader and mental health first aider who recently shared some of his insight with Low No Drinker Magazine readers in the debate on mid-range spirits and their place in a moderation lifestyle.

In this episode Arron and I get into the nitty-gritty of low/no beverages and their place in the UK hospitality experience. 
 
We talk about our combined four decades of experience in bars and the service industry and the good and the bad sides of all we’ve seen. 
 
Arron shares his personal philosophies on life, work and recovery, and honestly, this is like no chat we’ve had on the show before.

Raw, honest and with a unique approach, Arron is the living embodiment of the phrase ‘more than one way to skin a cat’. Aaron's candid revelations about undiagnosed autism and the stigma of sobriety peel back the curtain on an industry often synonymous with excess.

Our discussion spins through the intricacies of mindful drinking, the strategic nuances of integrating alcohol-free options into business models, and the art and science of menu psychology. Aaron's insights are a beacon for those in the industry poised to reshape their offerings in tune with changing tides.

I can’t wait for you to hear this one...

==============================
Find Arron on LinkedIn
==============================

==============================
We also talk about
==============================
Lyre's Agave - https://amzn.to/4auUjS9* 

Wednesday's Domaine - https://amzn.to/4dzpEWb*

Guinness 00 - https://amzn.to/3JVkyGj*

Big Drop Stout - https://amzn.to/44S1VwR*

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES


Ever wondered what people actually mean when they say they’re ‘sober curious’?

Not sure what’s involved in being a ‘mindful drinker’

Wondering which lifestyle choice would suit you best?

In this short episode Denise unpacks both terms and helps you get to understand the difference between them both.

Still not sure which is right for you? Take the 1st and only low/no drinking personality type quiz at https://www.lownodrinkermagazine.com/quiz to find out where you are on your journey and what to do next?

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

It’s time to stop beating around the bush and get real with yourself. Giving yourself time to assess your relationship with alcohol is not just the purview of the disordered drinker. 

You don’t have to wait until you’re in a ‘troubled’ relationship with grog; in fact, you don’t even need to wait for a hangover; all you need is to really assess what alcohol is bringing to your life vs what it’s taking away.

Once you’ve done your own personal accounting, you’ll be ready to start thinking about what you can do to make your relationship with alcohol, and, therefore, your life, better on your own terms.

In this solo episode, you get to hear some of my own story, what motivated me to make a change and some of the thought processes that help us act in our own best interests when it comes to booze.

No judgment, no rules, no expectations – let’s just have a chat.

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

Join me this week as I sit down to talk with ex-MasterChef finalist turned mid-range alcohol gin distiller Billy Wright – the founder of DECEM 10% Gin

In this open and honest conversation, Billy shares his incredible journey from creating a range of three 10% liquids to making the difficult decision to pivot his entire business plan and start again with just one drink.

Launching a new product in a competitive market is no small feat, and Billy opens up about the trials and triumphs of bringing Decem to life. From crafting a unique flavour profile that stands out to the strategic rebranding supported by investors, Billy's story is a masterclass in adaptability and resilience. We delve into the importance of understanding consumer preferences and the critical decisions that helped Decem capture the hearts of gin enthusiasts.
 
 But the journey doesn't stop there. Billy takes us behind the scenes of Decem's refreshed bottle design, revealing the collaborative process with a New York-based artist to create a label that resonates with a predominantly female audience. 

Tune in to hear about the botanical ingredients, customer feedback, and what the future holds for Decem Gin and how you can join Billy’s quest to create ‘The Guild…’


==============================
Try DECEM 10% G1N*
==============================

==============================
We also talk about
==============================
Kore Drinks - https://www.koredrinks.com

Bottle artist, Meredith Schomburg - https://meredithschom.com/ 

REAL Sparkling Teas*

Shandy Shack*

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

The 'moderating middle' is the mass middle ground in which 75% of the UK population is currently living, and yet they have the quietest voice. 

Why?

In this solo episode, Denise takes us through the reasons why we don't hear from those who are regularly sampling low/no-&-light drinks alongside full-strength liquids.

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

It's one thing to launch an alcohol-free brand with no experience of the market or processes involved. It’s quite another to launch two brands at the same time. Yet that is exactly what Myth & Goat founder Colette Safhill did two years ago, and it’s been a wild ride ever since.

Colette’s multi-award-winning drinks are now synonymous with low/no drinking, and you can find Myth popping up on almost every list of ‘my favourite alcohol-free drinks are…’

Goat is an energy drink with a difference. Made with natural ingredients and a drive to serve the everyday person who just needs a bit of help to get through the day. 

But it has not been easy. In this very frank conversation, Colette explains how she has put everything on the line, from her health to her home, to make these brands a success and is challenged at every step by the monopolies of big alcohol, red tape, and ‘old boys club’ guards at the door to retail and distribution chains.

If you want to know what it’s really like bringing a brand to market then this is the episode for you.

But don’t let those challenges fool you. Colette still has plans, big plans for both brands; listen in to find out what’s coming next for this international alcohol-free beverage powerhouse!

Colette shares her story, including the loss of her mother to alcohol at a young age and finding the love of her life and why she said ‘no’ when he proposed. There’s a lot to cover in the conversation. Enjoy!

============
Myth & Goat
============
Try Myth Coconut*
Try Myth Dark*
Try Goat*

==================
We also talk about
==================
Carl Jung*

Unltd.*

Mash Gang*

Heineken 0.0*

Guinness 0.0*

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

Ever wondered how a high school band rivalry could lead to a thriving alcohol-free beer empire? No, neither had I but in this episode, I chat with Rob Fink, the CEO and drum-playing co-founder of Big Drop Brewing about how a boyhood friendship (and too long hair) led to the birth of one of the most awarded AF Beer brands in the world..

Rob shares his unique journey from life as a 90s teen musician to the ever-sexy world of insurance law to spearheading the craft alcohol-free beer movement. 

We talk about everything from the expectations of quality service down your local boozer to the choices confronting brands like Big Drop when it comes to global expansion.

Watch on as I blatantly disregard Rob’s great work by carelessly discarding his beers about my floor and join us as we discuss his own favourite tipples in the omnipresent BBQ question.

This convo is full of laughs, but we do touch on the serious business of how Big Drop, once partners to Alcohol Change UK, won a legal challenge against the alcohol charity and why Rob felt it was time for him to speak up.

From advocacy to collaborations to 40% beers – in this conversation, we cover it all.

==============================
Big Drop
==============================
Big Drop Brewing Co
Try Big Drop*

==============================
We also talk about
==============================
Adnams, Ghost Ship*

Erdinger, Alkoholfrei*

Brewdog, Nanny State*

Maison Sassy*

Botivo*

Drydrinker*

Big Drop v Alcohol Change UK

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES


What if you could transform your social life and well-being without a drop of alcohol? 

In this episode, I have the pleasure of speaking with Steph Elswood, the founder of Carouse, a cutting-edge non-alcoholic spirit brand. 

Steph takes us through her journey from the vibrant world of musical theatre to becoming a wellness influencer and entrepreneur. She opens up about her recovery from an eating disorder to the incredible benefits of an alcohol-free lifestyle that led to the inception of Carouse's adaptogen- and nootropic-enhanced spirits. 
 
Steph shares her personal evolution as she recounts the pivotal moments that shaped her sobriety journey, from a transformative holiday in 2019 to overcoming the societal stigma of declaring herself a non-drinker.

Finding new motivations and a profound sense of well-being, learn how Steph turned her life around by embracing sobriety and how that led to the birth of Carouse: A lockdown-inspired functional spirit designed to accompany you whatever your mood.

Drift & Uplift are unique liquids that come with a unique backstory of trials and tribulations on their way to market. Hear how thousands of pounds and countless tears were spent in creating this drink (and my own honest review as to which is my favourite) and what disasters along the way nearly derailed it all!

But Steph is not just an alcohol-free brand founder. Among many other things, she is also the co-founder of Dry Disco, where, along with Sober Girl Society’s Millie Gooch, she hosts a spectacular sober clubbing event in London’s iconic Ministry of Sound.

This convo is jam-packed with sober-curious goodness!

Try Carouse*
Steph's YouTube channel
Sober Girl Society Handbook*
Nozeco*
Trip*
Kylie Alcohol-Free*
Dry Disco

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

Welcome to the latest episode of the Low No Drinker Podcast! Today, we're diving into a topic that baffles many: why do alcohol-free and low/no-&-light drinks cost as much as their boozy counterparts? You might be surprised to learn that there are several compelling reasons behind these high prices.

In this episode, I uncover the five biggest factors that drive up the cost of your favourite alcohol-free beverages. From the surprising role of alcohol as a natural preservative to the complex processes required to maintain flavour without it, there’s a lot more to these drinks than meets the eye. We’ll also explore the challenges small producers face in a market dominated by big brands with deep pockets.

I’ll be sharing insights from industry leaders like David Hodgson (Zeno Wines) & Roger Warner (Only with Love Brewery), who shed light on the technical hurdles and financial realities of producing top-notch non-alcoholic drinks. Plus, I’ll reveal the one fact about alcohol production that shocks most people.

If you’ve ever wondered why you’re paying a premium for alcohol-free drinks, this episode is for you. Download now to get the full story and understand the true cost behind your favourite low/no-&-light beverages. 

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

What happens when an IT specialist and a nurse join forces to start making beer? 

Meet Kristian Harris and Amie Caldwell, the delightful duo behind The Gentleman Brewing Company. 

In this episode of the Low No Drinker Podcast, Kristian recounts his surprising pivot from IT to brewing, inspired by a transformative microbrewery course. Meanwhile, Amie reveals how her nursing background and creative vision perfectly complement Kristian's logistical expertise, culminating in six uniquely character-driven beers, each one a homage to classic and modern British personas.

We spend most of our time, however, with The Botanist, Kristian & Amie’s 0.5% ‘Function-ale’, and discover the demanding double fermentation process that has to take place to allow this non-alcohol, tea-infused, health-promoting beer to come to fruition.

The Botanist is infused with vitamins and hydrolysed collagen and is designed for those who seek flavour without the high alcohol content. 

Kristian and Amie also discuss the challenges and triumphs of expanding their low- and no-alcohol beer selection and share their strategic plans to introduce more innovative brews in the not-too-distant future…

=================
 Try The Botanist*
=================
They also recommend:
Impossibrew*

Days*

Three Spirit*

==============================
Best episodes to check out next 

#24 Going international with Big Drop Brewing co-founder Rob Fink

#19 You don't have to be an alcoholic to want to rethink your drinking

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

Meet Martin Dixon, our resident beer reviewer at Low No Drinker Magazine, who has meticulously tasted and reviewed over 1,500 alcohol-free beers and ciders on his Instagram page! 

His expertise has not only fuelled the magazine's success but also mirrors that of the burgeoning alcohol-free beer market. Join us as Martin shares his journey through alcohol-free beer from the UK to Germany, France and Sweden, with a little stopover in the US for good measure.

That’s right, when Martin says Alcohol-Free World, he really means it!
 

It started with the last Dry January that Martin participated in and we start the discussion there with an earnest look at how we don’t need to have a sad story to want to reduce the amount of alcohol in our lives.

We touch on a lot of topics in this hour-long conversation, including, of course, ‘big alcohol’s’ grip on the low/no market and how some AF brands can and must do better!

And, of course, I can’t let Martin go without finding out his own BBQ-Q favourites.

It was an honour to have Martin on the show. His beer reviews inside each and every issue of Low No Drinker are as quintessential a part of the magazine as beer at a BBQ.

Settle in and get ready to learn a whole lot more about the world of AF beer.

============

Find Martin on Instagram at @alcohol_free_world/

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

Pooja Sharma-Jones is the dynamic Chief Marketing Officer for Mocktails, the leading RTD alcohol-free cocktail company in both the UK & the US.

In this conversation, she takes us through her own incredible journey working for some of the most dynamic and influential F&B companies in the UK and how that path led to her embarking on an industry that she admits, at first, she wasn’t very sure of.

From working with the innovative Luke Boase in the early days of Lucky Saint to stepping into a role at Mocktails tailor-made for her unique set of skills.

We learn the love story behind the inception of Mocktails and how it went from a US cocktail-shaker-style drink, to bottles, to the nitro-charged cans we know and love today.

Pooja shares some of the challenges of making it into grocery megastore Sainsburys, the Metropolitan pub chain and trying to stay top-of-mind in the low/no event space.

And, of course, I get her BBQ drink recommendations before we finish up with a look at Pooja’s predictions for the future of low-and-no.

TRY MOCKTAILS
@DRINKMOCKTAILS

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

What inspired a successful serial entrepreneur to transition into the world of non-alcoholic beverages?  

David Begg is the founder and driving force behind REAL Drinks Co, the naturally fermented sparkling tea brand.

Inspired by his passion for homegrown food and fermentation, David turned his hobby from a garage corner operation (with his wife’s permission, of course) to, several years later, opening the first non-alcoholic fermentery based in Buckinghamshire, south-east England.

REAL is the sparkling tea brand revolutionising the low/no industry by helping everyone “celebrate life unconstrained”.
 

David takes us through each of his teas and the meticulous process that goes into creating them, from personally travelling the world to assess the finest quality leaves to the DNA testing to understand exactly how they deliver flavour and drive complexity.

We look at the unique intersection of winemaking and tea fermentation that Real Drinks Co. has mastered, sidestepping the traditional challenges of dealcoholising wines and beers. 

Learn all about REAL’s three distinct and luxurious beverages, Peony Blush, Royal Flush, and Dry Dragon, as David takes us through each liquid's flavour profile with a sneak insight into the production process.

Whether you're a seasoned connoisseur or a curious newcomer, this episode promises to enlighten and excite your palate with the art of non-alcoholic fermentations.

=========
Try REAL*
=========

 We also talked about:
 Lucky Saint*

Crossip*

Big Drop*

Botivo*

===============================
Best episodes to check out next

#14 Unfiltered Journeys in Fermentation with Ama Brewery

#19 You don't have to be an alcoholic to want to rethink your drinking

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

Alcohol-free drinks still get a bad rap.


Whether from those who’ve tried one and written off the whole category or from recovery personas rejecting the premise of alcohol alternatives.


But as with all things in life, there is no one-size-fits-all answer to whether alcohol-free drinks are triggers or lifesavers.


In this episode, I share some of my findings from research into the question as well as the experience of a recovery coach with lived experience.


Inspired by an Instagram post proclaiming that NA beers are akin to “using behaviour”, I share the power and the challenge of appreciating alcohol-adjacent drinks from those in recovery to general consumption.

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

QUOTES FROM THE SHOW

“Whether you're drinking or not drinking, whether you're a vegetarian or a vegan or you like a steak, we should be accepting of you and welcoming and inclusive, and that's really for me why no and low exists.”

“I stand by my medium fish because the pond also contains Diageo and Pernod and Campari and many other companies that are way, way bigger.”

“It's not for people that don't drink, it's for people that don't want to drink that round.”

========================== 

NOTES FROM THE SHOW

How do you go from conservational biology to alcohol-free mixology?

I had no idea, so I asked the man who did it: Paul Mathew, the founder of Everleaf Non-Alcoholic Aperitifs.

Not only has this range changed my appreciation for the aperitif category, but speaking to Paul opened up a world of botanical awareness that makes you want to dive right in with him.

In this episode, Paul Mathew’s humble approach to the great things he’s achieved with the brand is matched by his passion for an on-trade industry that saw him go from university student to world traveller. And it’s an industry which he is excited and motivated to support as the nation considers it’s drinking habits both in the home and in our bars. 

In our chat, we cover everything from non-alcoholic cocktail competitions to the international low/no-drinking movement. We consider whether bar menus should add ABVs or units to their drinks lists, and Paul shares a fond appreciation for the amazing team around him.

I ask Paul, “What’s next for Everleaf?” and, of course, our now infamous BBQ-Q (and you won’t be surprised to know that Paul’s list is a long one!)

As one of the leading brands in the low/no-&-light drinks industry, it was an honour to interview a founder who is still so firmly rooted in what he believes in, never straying from his love of all things nature and his goals to build a sustainable brand that gives back to the forests, marines and mountains that make Everleaf possible.

Grab a glass, pour yourself your favourite Everleaf Spritz and settle in for a great chat.

Try Everleaf*
everleafdrinks.com

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

QUOTES FROM THE SHOW

“I don't really care that wine is normally made from grapes or that a gin is made from, you know, distillates of xyz herbs.”

“Do I think it's impossible? No, I don't think it's impossible, I think it takes time.”

===========

Bringing you more international insight from Low No Nation, in this week’s conversation, I’m chatting with GNISTA founder Erika Ollén about her unique range of ‘not’ wines and ‘not’ spirits.

I love Erika’s story and how her goal was always to make the best liquid by travelling the world to ask the drink makers what they wanted from a non-alcoholic liquid to make the best cocktails.

After years of research GNISTA launched in 2019 to an international market of bartenders and drinks enthusiasts who just happen to prefer their drinks alcohol-free at times.

Erika shares her experiences of creating her Frenh & Italian style ‘not’ wines and we discuss the challenges of getting the same buy-in from sommeliers as she did from the bartenders she spoke to.

Non-alcoholic GNISTA is available in 10 markets around the world, but Brexit has impacted the way the business runs from the UK. We also talk about the pros & cons of ‘big alcohol’ and the buying power of millennials in the low/no-&-light alcohol space.

Despite a technical glitch that nearly set my camera on fire, this is a great conversation full of insight and new perspective.

 
============
Try GNISTA
============
We also talks about:
Caliente
Feral  

===============================
Best episodes to check out next

#19 You don’t have to be an alcoholic to want to change your relationship with alcohol

#9 Wednesday’s Domaine: This alcohol-free wine is not for you

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES


Joining me this week is Russell Lamb, co-founder of 6PERCENT, a new mid-range wine company producing the first in its planned range of lighter wines, a 6% merlot-cabernet sauvignon blend with half the ABV but all of the flavour.

Starting life as a lockdown wine-tasting company, Russ and his wife, Gabbi, soon came to realise that there was a demand from their clients for lower ABV wines that they were not able to meet with anything they could find and so they decided to solve the problem themselves.

In this episode we discuss the challenges in not only making a 6% wine, but in sharing it with a world that is not always ready to hear about it (let alone taste it).

We talk about the ever-present question of why lower alcohol drinks are priced the way they are even though they don’t contain alcohol (I love Russ’ answer to this by the way).

We also spend a lot of time examining the mid-range/light-alcohol category as a whole (there’s a lot to cover), blended drinking habits, and how we communicate to consumers the benefits of these new lower-alcohol drinks.

I truly enjoyed Russell’s company on this chat, and I enjoyed tasting his wine. If you want to give it a try too, 6PERCENT has kindly shared the code GREATTASTE10 for listeners in Low No Nation to get 10% off their order (plus free shipping over £30) at their website 6percent.wine

Make sure you tag us both on Instagram when you try it @6percent.wine & @lownodrinkermagazine

==============
Try 6PERCENT
==============
6PERCENT is entering its first round of fundraising and is open to discussing investment opportunities. Please reach out via 6percent.wine/pages/contact

(this is not financial advice nor an endorsement from Low No Drinker. Your capital is at risk if you choose to invest, and you should seek professional guidance when necessary)

==============================
Best episodes to check out next -
#16 Quarter Proof 12% spirits

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

QUOTES FROM THE SHOW

“At every event we do, at least one person would be like “Non-alcoholic! What's the point?” Sometimes, they used to anger me. […] But I can understand where they're coming from. I mean, alcohol in Scotland is important.”

NOTES FROM THE SHOW

This episode is a meeting of generations and a testament to what low/no-&-light does to bring people together in a whole new world of appreciation for a life less intoxicated.

Lewis Kennedy, 26, is the founder of Talonmore, a Scottish non-alcoholic dark spirit with notes of ginger and fresh Assam Tea.

In this episode, we discuss everything from what’s driving Gen-Z to drink less to how we can create a new drinking experience while still respecting the years of tradition behind the cocktails that the older generation has come to know and love.

Lewis takes us through the inspiration behind the brand and the help he received from his university to make this initial passing brag a reality.

Lewis unveils some plans for the brand with a new release coming soon, and of course, I ask him what he’s bringing to the BBQ.

Despite being hundreds of miles apart, talking to Lewis for this episode was like having a chat with a mate over a pint in a pub, and I cannot wait for you to come and join us.

===============
Try Talonmore*
===============
We also talk about:

Jump Ship*

Wilfred’s*

Black Axe Throwing

Building Low No Nation Newsletter

================================
Best episodes to check out next - 

#12 Redefining Scottish Alcohol-Free Spirits with Feragaia

#1 Low No Drinker Magazine meets Unltd. founder Johnny Johnson

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

SHOW QUOTES
“It's going to be cooler to buy a non-alcoholic drink than an alcoholic drink sooner rather than later.” 

“You know it's fascinating and I think that's why I cannot see this being anything other than the most important change to the drinks landscape in my lifetime, for sure.”

SHOW NOTES
Pivoting from a successful consultancy career to launching a game-changing alcohol-free cider is no easy task, but that’s just what Chance Clean Cider founder John Logue has done.

In this conversation, he tells me exactly what that two-year journey has involved.

In a really candid and open conversation, John takes us from ideation to creation and shares how the network of low/no-&-light industry professionals he’s built along the way from working with non-alcoholic brands like Lucky Saint, Crossip and Rekorderlig has played an essential role in supporting his dream.

 From labelling issues to self-doubt, John’s experienced it all, but his passion for buoying an often-neglected sector of low/no has kept him going and led him to create a wonderful and much-needed drink.

With big plans for the next phase of Chance Clean Cider, John shares how his passion for music and festivals will impact the trajectory of the brand and how he’s focusing on on-premises sales as a route to reaching drinkers like him who love a cold, crisp, (& sustainable) cider made with England’s finest apples.

TRY CHANCE CLEAN CIDER
@CLEANCIDER

We also talk about:
Punk AF*
Guinness 0.0*
Big Drop*
Lucky Saint*
Rebuttal:Don't believe the hype

=========================
Best episode to check out next -
#15 Crossip: The zero-strength spirit made for full-strength drinkers

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

SHOW QUOTES 

“You do not need a sad story to decide that you want to start to look at your relationship with alcohol.” 

“It was the, you know, two or three days where I just felt subpar. I was operating at 60% capacity"

======
SHOW NOTES 

It's easy to compare ourselves with others in all walks of life but it's very rarely helpful.
 
 I used to compare myself to others in the low/no space and feel like a fraud, like I didn't belong.
 
 Why? Because I didn't stop drinking as a result of addiction, I didn't hit rock bottom and then claw my way out; I'm not an alcoholic, and I never joined a program.
 
 I just decided that alcohol wasn't the right choice for me, and that made me feel like my choice wasn't worth sharing as much as others.
 
 But I was wrong.
 
 In this week's solocast (new word of the week), I'm sharing my story so that you know it's perfectly ok to share yours.

======
BEST EPISODES TO CHECK OUT NEXT
======
#19 You don't have to be an alcoholic to want to rethink your drinking

#22 The Moderating Middle

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

================
SHOW QUOTES 

 “If 80% of your lifestyle is healthy, you can accommodate a 20% indulgence, which may be your cream cakes, it may be a glass of wine, it may be whatever. It's unfortunately when you tip it over and you suddenly think you'll do 20% healthy, and you expect a result because the body doesn't work that way.”

“We do have stockists who really believe in what we’re trying to do. They share the same values and they like the drinks.”

==============
SHOW NOTES  

MoodyBrew is a functional beverage range made for adults with the tagline “Not alcoholic, but not soft”.

In this episode, I speak to husband-and-wife co-founders Alli and Rob Noel about the journey that led them to create this four-strong range of drinks, including Smoke, Ginger, Sunny, and Velvet.

Hear how Alli’s cancer diagnosis led them both to reassess the power of the nutrients we put in our body and how they helped her fight her way to the other side.

Created to both nourish the body and delight the tastebuds, MoodyBrew’s range is designed to replace specific moments from whiskey drinking to red wine.

Alli is also a regular contributor to Low No Drinker Magazine, and we discuss how her scientific background lends itself to measured articles designed to help those who want to cut back on alcohol without insisting that they give it up for good.

====================================
Try MoodyBrew - moodybrew.co.uk
====================================
We also talk about:
Guinness 0.0*
The Alcohol-Free Drinks Company
Wise bartender

====================================
BEST EPISODES TO CHECK OUT NEXT

#27 Meeting the Botanist: a tea-infused 'Function-Ale'

#7 The powerful journey of mushroom magic in alcohol-free brewing.

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

SHOW QUOTES:
“If you don't like wine, you may not like our product; in fact, you probably won't like our product.

“You know we're not trying to preach; we're not trying to tell people not to drink alcohol. I drink alcohol, everybody in my company drinks alcohol, but there are times and there are places and there are people that can't, and it's about choice and inclusivity."

“Non-alcoholic wine it's a different product than normal wine, right? Just like non-alcoholic beer is a different product than normal beer. And so you have to think about the problem differently.”

WE CHAT ABOUT:
- Gary's story
- Roberto's story
- A more meaningful career
- Bolle's drinks
- Made for wine drinkers
- Expectations of non-alc wine
- Replacing the ritual
- Mixed reactions
- Why low/no exists
- Wine bars
- Double fermentation technique
- More wines to come
- Finding Bolle
- Magnum bottling nightmare
- BBQ-Q
- What's the point?

TRY BOLLE:  BOLLEDRINKS.COM  /  @BOLLEDRINKS 

WE ALSO TALK ABOUT:
Gary on LinkedIn
Lucky Saint*
Athletic Brewing*
CleanCo*

BEST EPISODES TO CHECK OUT NEXT:
#34 Embracing Moderation: Crafting a 6% Wine
#9 Dealcoholised Vs Alcohol-Free Wine Making with Wednesday's Domaine

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

SHOW QUOTES
"Today we're doing things a bit differently."

"Only 8% of the conversations were about using these drinks to help with sobriety or recovery."

SHOW NOTES
In this episode, I take a look at a report from Commetric analysing 10,000 Reddit conversations about low/no drinks.

• Doing things differently
• Drink types
• Social events
• Big Vs small brands
• Drink qualities
• Personality types
• What it all means

BEST EPISODES TO CHECK OUT NEXT
#37 You don't need a sad story
#36 Launching a brand-new non-alcoholic cider

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

SHOW QUOTES
“We work with a 16th-generation distillery business. We said to them look, how low can we go before we start to lose the full taste experience? So the warm, the mouthfeel, the bite, everything else which you expect from a full-strength gin. And they said 25%.”

“When we designed the product in the first instance, we wanted to go with taste, texture, and tenacity over anything else.”

SHOW NOTES
Director of Session London Dry Gin from Spirit of Bermondsey, Brad Crompton, takes us through the story of their 25% sessionable gin spirit as we discuss where mid-range beverages sit in the modern drinkers' schedule.

WE CHAT ABOUT
- Coming up...
- Session's story
- Brad's story
- Imbibe & the public response
- Why 25%
- Winning awards
- How does it taste?
- Naming Session
- Educating bars & consumers about mid-strength drinks
- Why people are drinking it
- The antidote to zebra-striping
- Changing the nation's cocktail menus
- Questions about using mid-strength drinks
- Traffic light system
- Who is a Session drinker?
- Increasing the range
- The BBQ-Q

TRY SESSION SPIRIT -  @SESSIONSPIRIT

AND ALSO ABOUT
Session magazine
Almave*
6Percent
Gen!us*
Small Beer*
Botivo*
Nu Wave*

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

=============
SHOW QUOTES

“I get emails every week from people saying, oh, ‘I'd love to come and judge, I'd love to learn a bit more about these drinks’. Whilst we’re keen on educating and teaching people. they have to come to us already having some background and some proof that they are making an effort and learning and have experience with these drinks.”  

“Progression of the AF space is really interesting. I think if we'd done this competition even four years ago (if there were enough drinks out there then to do this), I think the drinks that would have scored really well then would now be surpassed by almost everything that's coming out now.”  

============
SHOW NOTES

This episode was a pure delight as I got to hear all about the entire judging process for the World Alcohol-Free Awards – the WAFAs!

Chris and Chrissie don’t hold anything back, making this one not to be missed!

WE CHAT ABOUT

0:35  The WAFAs story

6:37  Categories!

9:21 Who can enter the WAFAs?

13:09 How many entries did you have?

15:32 New & unique drinks

22:25 Judging

30:44 Progression

34:44 Trophy winners

42:54 WAFAs 2025 (+best range winner)

46:00 Going international

49:34 AF is not a zero-sum game

54:26 How to enter for 2025

56:26 The BBQ-Q

VISIT WAFA -  WORLDAFAWARDS.COM / @WORLDAFAWARDS

 WE ALSO TALK ABOUT:

Free Spirit

Best beer: Ramon

Best spirit: Night Orient

Best halal drink: ASDA

Best cocktail: Bloody Drinks

Best alcohol-free range: Jukes

Best organic: Kombustache

Best wine: Edenvale

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

=============
SHOW QUOTES 

“In the UK, it's 20 quid a bottle. I've always thought about it like some people get paid £20 quid an hour. So you know, if someone's going to give you an hour of their life, bloody, make it good if they're drinking your product, and I honestly believe in that.” 

 “So you give them two tonnes of raspberry crumble because you're pulling out 90% of the water weight, but you've got 20 tons of flavour.”

============
SHOW NOTES 

All the way from Australia, in this episode, I got to chat with the inspired mind behind the always unique and never boring NON World Wines. Aaron Trotman is equal parts funny and sincere, and this interview was a pure joy.

============
WE CHAT ABOUT

Aaron's story

Amazing flavour combinations

A late-found love of food

International seasonality

Stewed cherry & coffee

Replicating red wine

Made for food?

Aaron, ADHD & alcohol

Hospitality (it's in the name)

Australia, the UK & the US

The NON stopper!

Online and on-trade

What's next for NON?

Parenting while building a brand

The BBQ-Q (& AF draught in Aus)

============
TRY NON -  uk.non.world  //  @non.world

============
WE ALSO TALK ABOUT:

Botivo*

Heaps Normal

Muri

Sylva

Guinness 0.0*

============
BEST EPISODES TO CHECK OUT NEXT

#39 Bolle: The only double-fermented alcohol-free sparkling wine

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

=============
SHOW QUOTES 

“The bottle couldn't handle the carbonation in that neck, and we lost £20,000 pounds. I didn't have any product, but £20,000 pounds was gone!” 

“Availability and visibility are key in this category.”

============
SHOW NOTES 

Avnish Babla is the 1st time entrepreneur behind Savyll Cocktails, a sophisticated range of non-alc cocktails created with diversity in mind. 

In this talk, we cover everything from importing suspicious white powder to launching big and scaling back to the bottling disaster that left him £20,000 out of pocket with nothing to show for it.

============

WE CHAT ABOUT

0:00 Coming up...

1:34 Avnish's story

9:52 Are these "mocktails"?

12:48 UK / USA production

17:39 The evolution of the range

25:40 Wholefoods to Harrods

30:42 Non-alc playbook

32:08 Premiumisation in low & no

35:26 Navigating diversity in low & no

40:23 The importance of being seen

46:57 The BBQ-Q

============

TRY SAVYLL* //  SAVYLL.COM  //  @SAVYLLBEVERAGECO

============

WE ALSO TALK ABOUT:

Saphire Community Group

Seedlip Spice 94*

Three Spirit Nightcap*

============

BEST EPISODES TO CHECK OUT NEXT

#42 Behind the scenes at the world alcohol-free awards

#29 The rise and rise of Mocktails with Pooja Sharma-Jones

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

=============
SHOW QUOTES
“I wanted to create something which was for non-drinkers obviously. But also for drinkers. For those people like me who could no longer go out five, six nights a week all the time and drink alcohol. Who wanted to zebra stripe or some days no, and some days yes.”  

“I didn't like that feeling when you're tired, and someone would say, “Come out.” And you wouldn't go out, not because you didn't want to see them, but because, “Oh gosh, I might have to drink”, and I just didn't have that option out there.”

============
SHOW NOTES
Smiling Wolf is the brand new range of five functional spirits from founder Hamilton Lowe. In this episode, he shares the origin story inspired by the bartender’s best friend, Barroca! Why he decided to launch with a massive five different drinks and, of course, how his functional spirits work and what they can do for moderating drinkers.

============
WE CHAT ABOUT

0:00 Coming up
1:40 Launch challenges
4:47 Hamilton's story
14:10 Understanding functional drinks: are they drugs?
18:19 Functional ingredients
22:06 How it works
27:21 Does it taste weird?
30:40 Flavour profiles
37:48 Launching with 5 drinks
41:43 Bars serving Smiling Wolf
44:33 BBQ-Q

============
TRY SMILING WOLF*  //  SMILINGWOLF.COM  

============
ALSO
Lucky Saint*
Botivo*
Sylva Labs
Liquid death*

============
BEST EPISODES TO CHECK OUT NEXT
#38 - 80/20 living with MoodyBrew functional adult drinks
#27 Meeting the Botanist: a tea-infused 'Function-Ale'

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

=============
SHOW QUOTES
“Our friends would bring like a really beautiful bottle, like a premium bottle of spirit, but we would make the mixes and soft drinks, and so our friends called us the Tonic Twins.”

“I think we visited 120 accounts or something before someone said, ‘Okay, I'll buy one case’.”

============
SHOW NOTES
Raissa & Joyce De Haas are the twin power behind Double Dutch Mixers & Tonics. In this episode, we go right back to the beginning, from watching their parents host tasting parties for over a hundred guests in their annexed greenhouse distillery to knocking on 120 doors before making their first sales of Double Dutch.

It’s quite a journey, and they’re taking women everywhere with them as they scale their brand to be a partner in arms for females in hospitality everywhere, all the while ensuring that whatever is in your glass, their mixers give it the respect it deserves.

============
WE CHAT ABOUT
2:12 The Double Dutch story
7:27 The launch journey
13:26 Making 10 mixers & tonics
17:25 Supporting low/no drinkers
22:38 Bloody Marys & Margaritas
25:46 Bar & restaurant menus
28:20 Pregnancy or antibiotics?
29:41 Double Dutch Scholarship
36:51 Women in hospitality
42:24 The BBQ-Q 

============
Try Double Dutch*  //  doubledutchdrinks.com  //  @doubledutchdrinks  //  Double Dutch Scholarship

============
WE ALSO TALK ABOUT:
Noughty*
Caleño*
Everleaf*
Pentire*
Botan
Botivo*
By Women Built

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

======
SHOW QUOTES 

“I think we're in a second phase of moderation. The first phase was all about mimicking the taste of alcohol. Now it's about mimicking the whole experience of alcohol: depth of flavour, complexity, mouthfeel and, of course, mood.”

 ======
 SHOW NOTES 

CBD, THC, micro-dosing, nootropics, adaptogens… there is a whole sub-category of ingredients making their way into the non-alc space, and in this episode, I speak to the founder of the High & Dry agency and co-author of a new report on the subject (The Future of Socialising: What’s next for the dry economy?) Daniel Rowntree, to spread some much-needed light on the subject both at home and abroad.

 ======
 WE CHAT ABOUT

0:00 Coming up

2:09 Meeting Daniel

3:26 UK / US - living Cali Sober

7:13 The law & the research

14:11 Adaptogens, nootropics & psychedelic derivatives

16:46 The impact on low/no drinks & drinkers

28:43 Daniel's story

33:47 Creating High & Dry

35:53 "Big alcohol"

39:22 The High & Dry report

43:18 Working with Daniel

44:22 On safari

46:06 The BBQ-Q

======
GET THE FREE HIGH & DRY REPORT // CONNECT WITH DANIEL ON LINKEDIN

======
WE ALSO TALK ABOUT:
Impossibrew*
Three Spirit*
Sentia*
Sparkling Dope Soda 

======
BEST EPISODES TO CHECK OUT NEXT

#38 80/20 living with MoodyBrew functional adult drinks

#45 - 5 brand new functional spirits from Smiling Wolf

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

======
SHOW QUOTES 

“You cannot buy premiumisation, in my view.”

“Out of the 95 sommeliers I think we tasted in the first six months, 85/86 are still working with us today.”

======
SHOW SUMMARY 

Wild Idol is a premium alcohol-free sparkling wine found in prestigious locations such as Selfridges, Harrods, and numerous fine-dining restaurants. 

In this episode, CEO Paul Beavis discusses in detail the process of producing a drink intended to be the best in the world, how premiumisation has and will continue to impact the category, and why Wild Idol has opted to be naturally alcohol-free at every step.

======
WE CHAT ABOUT

0:00 Coming up...

3:01 Paul's story

8:12 Being the best in the world

16:40 Naturally alcohol-free

23:11 Production volatility

25:39 Changing behaviours

29:39 Demanding quality

35:06 Premiumisation in low & no

43:22 Moving forward with caution

46:37 Wild Idol flavour profile

54:33 The BBQ-Q

======
TRY WILD IDOL  //  @WILDIDOL.OFFICIAL

======
WE ALSO TALK ABOUT:
Guinness 0.0*

£109 sparkling wine (French Bloom)

Big Drop*

======
 BEST EPISODE TO CHECK OUT NEXT

#39 Bolle: The only double-fermented alcohol-free sparkling wine

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

======
SHOW SUMMARY 

Ocean Beach Café is San Francisco’s leading alcohol-free spot. In this episode, founder Joshua James takes me on the journey from unexpected inspiration found walking into a failing deli to creating a space where once seen, the wonders of his AF bar, cannot be forgotten.

======
WE CHAT ABOUT

0:00 Coming up...

 2:40 Joshua's story

9:30 Other US venues

12:36 The vibe inside?

18:37 Comparing bars in the UK

25:45 Cali sober

28:32 The language we use

30:57 Big alcohol

36:39 Drinks of the future

41:25 On the menu at OCB

48:26 BBQ-Q

52:05 Josh's final thought

======
OCEAN BEACH CAFÉ  //  @OCEAN.BEACH.CAFE  //  JOSH ON YOUTUBE

======
WE ALSO TALK ABOUT:
Athletic Brewing*

Mash Gang*

Zeronimo

======
 BEST EPISODE TO CHECK OUT NEXT

#47 Psychotropic-curious with High & Dry founder Daniel Rowntree

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

======
SHOW QUOTES 

“If we wanted to introduce a new variety, we can’t just make a bit in a barrel. We need thousands of bottles just to see if it works. So it’s not a very easy category to […] play around with.”

======
SHOW SUMMARY 

Alcohol Change UK describes Eisberg Wine as the ‘Grandaddy of alcohol-free wine”. That’s quite a moniker to live up to. In this week’s conversation, I speak to UK Manager Dan Harwood about the brand that’s been ubiquitous in the UK since the mid-eighties but is still iterating every day to improve the liquid in the bottle. 
 We talk red wine appreciation, vacuum distillation and new product development as I nose into what’s next for Germany’s Eisberg Wines here in the UK.

======
WE CHAT ABOUT

2:28 The Eisberg story

4:17 Dan's story

6:23 Why is good low/no wine so hard to find

10:03 Doubling capacity

12:04 What is dealcoholisation?

13:47 The Eisberg range

22:42 Bestsellers

25:01 How to enjoy alcohol-free red wine

28:08 Alcohol-free in Germany

33:39 What's next for Eisberg?

36:00 The role of customer feedback

39:34 The BBQ-Q

======
EISBERG WINES  //  @EISBERGWINE  // @DANHARWOODWINE

Eisberg wines are also available as part of the Club Soda in Majestic collaboration now available in every Majestic Wine store in the UK.
 
 

======
WE ALSO TALK ABOUT:
Athletic Brewing*

Lucky Saint*

Ish Daiquiri*

======
 BEST EPISODE TO CHECK OUT NEXT

#33 GNISTA's 'not' spirits & 'not' red wines with Erika Ollén

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE HURDLES

I'm breaking all the rules and taking a tiny break over Christmas/New Year, and I hope you are, too!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE HURDLES

 ======
SHOW QUOTES 

“I’m not anti-alcohol. I’m a really big believer in inclusivity and I’m a real believer in moderation.”

“I feel like I’m going from Blackberry to iPhone. There is massive change going on here, and the consumer is driving it.”

======
SHOW SUMMARY 

DioniLife is a new low/no beverage firm ready to shake up the marketplace. Working with Mash Gang AF beers as their first partner, this fledgling company already has big plans to bring exceptional liquid to the lips of low/no drinkers everywhere.

In this episode, CEO Damian McKinney and I talk gateways to full-strength alcohol, drinking responsibly and moderation & inclusivity.

======
WE CHAT ABOUT

0:00 Coming up...

1:54 Damian's story

7:48 Moderation & inclusivity

10:55 Drinking responsibly

15:13 DioniLife

20:40 Changing tastes

24:25 Mash Gang beers

33:22 Gateway drinks?

39:39 What's to come from DioniLife?

45:47 The BBQ-Q

======
LINKS

MASH GANG  //  @MASH__GANG  //  DAMIAN.MCKINNEY@DIONILIFE.COM

======
WE ALSO TALK ABOUT:
Big Drop*

======
BEST EPISODE TO CHECK OUT NEXT

#24 Going international with Big Drop Brewing co-founder Rob Fink

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

======
SHOW QUOTES 

“And so I doubled down on seeing if I could create the world's first good non-alcoholic wine. And when I say good, it was my definition of good, which it was quite nuanced.”

“I always want a democratic price point and qualitative relationship […] I want it to be the household name that we all turn to when we want a good non-alcoholic wine.”

======
SHOW SUMMARY 

Amanda Thomson needs little introduction to the world of AF wines; she’s the pioneering powerhouse behind the leading brand NoughtyAF.

In this episode, Amanda takes me on her journey from exuberant arts journalist with a penchant for champagne to becoming the founder of an alcohol-free wine brand with no pretence and only great flavour.

Amanda is, in equal parts, passionate, driven, concerned, and hopeful about a sector that is finally coming into its own.

Hear how she’s gone full circle from student to master and all the stops in between. This conversation is fun, open and heartfelt as we talk about everything from her mother’s entrepreneurial inspiration in the 70s to understanding how to open the doors stateside and make the US her biggest market to date.

Pour a glass, sit back & enjoy!

======
WE CHAT ABOUT
0:00 Coming up...
2:03 Amanda's story
11:36 The Noughty range
16:04 The great debates
18:29 Industry progression
23:10 The health perspective
25:27 Noughty in the USA
29:22 Diversity in business
33:51 Becoming a leading B-Corp brand
36:14 Creating a household legacy
41:38 What's next for Noughty
44:44 The BBQ-Q

======
NOUGHTYAF.COM  //  @NOUGHTYAF  //  HELLO@THOMSONANDSCOTT.COM

======
BEST EPISODE TO CHECK OUT NEXT

#39 Bolle: The only double-fermented alcohol-free sparkling wine

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

=========================================

I'm doubling down on the Low No Drinker Podcast in 2025!

Starting next week, the show will be going to two episodes a week as I introduce the new Low No Drinker FAQ series of solo episodes where I will help you to find, understand and enjoy low, no & light drinks so that you can live a life less intoxicated on your own terms.

In this introductory episode, you can hear all about what it'll include and how you can get involved.

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE FIRST HURDLES - START YOUR MINDFUL DRINKING JOURNEY IN JUST 3 DAYS

======
SHOW QUOTES 

'When we started three and a half years ago, there were a lot of question marks in everyone’s eyes;  a lot of pushback from proud bartenders who said "No. I need to sell alcohol. I don't want to do alcohol-free!" And now, in these three and a half years, that's totally changed!" 

======
SHOW SUMMARY 

Christof Tremp is the co-founder behind Rebels 0.0 alcohol-free spirits range, including a dark spiced rum alternative with a real kick and an Amaretti that tastes as close to the real thing as you can get.

In this week’s episode, I talk to Christof about quitting his job at Lindt Chocolate with no real plan other than to walk the 800km Camino de Santiago pilgrimage and how that unknown adventure led to the launch of Switzerland’s first AF spirits brand, now available in 12 countries around the world.

======
WE CHAT ABOUT

0:00Coming up...

2:36 Christof's story

8:00 Launching Switzerland's first AF spirits range

15:56 Health is not the main message in AF

20:07 Double distillation

25:26 Low/no in Switzerland

29:12 Understanding the value

31:44 Finding a co-founder & the Rebels00 team

36:22 Who's drinking Rebels0.0?

42:16 The BBQ-Q

======

TRY REBELS*  //  @REBELS0.0

======
WE ALSO TALK ABOUT:
NINO

Zeronimo

Moderato*

Double Dutch*

Club Soda

Dry Drinker*

Wise Bartender*

======
 BEST EPISODE TO CHECK OUT NEXT

#33 GNISTA's 'not' spirits & 'not' red wines with Erika Ollén

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE - START YOUR MINDFUL DRINKING JOURNEY IN JUST 3 DAYS: OVERCOMING THE HURDLES
=============================================
 
In this FAQ episode, we cover:
 
 - What does ABV mean?
 - Average ABVs for full-strength drinks
 - Low/no/light ABVs
 - How to send your questions (& get free stuff)
 
 - Best episode to listen to next: #40 What low/no drinkers are really saying 

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE FIRST HURDLES - START YOUR MINDFUL DRINKING JOURNEY IN JUST 3 DAY

======
SHOW QUOTES 

“I actually think non-alc is boring now.”

“The UK is the most sophisticated non-alc market in the world!”

======
SHOW SUMMARY 

Rish Ravalia is the UK Manager for The Pathfinder. Rish Ravalia doesn’t pull any punches.

In this interview, Rish tells me exactly why he thinks the non-alc category is boring and what his brand, The Pathfinder, is doing to change that.

We talk about the controversial way some brands are approaching bars and why they are therefore struggling to stock the best drinks, and we discuss the growth of the brand and the category and why now is the right time for them to enter the UK.

If you love honest and frank discussion, you’re going to love this episode.

======
WE CHAT ABOUT

2:04 Rish's story

10:58 Why non-alc is boring

17:02 Growth is coming

21:40 Why bars are struggling to stock good n/a drinks

26:39 Tasting The Pathfinder

32:31 'Destroyer of bad vibes'

34:38 Why is now the right time to launch in the UK?

40:55 How to get the bar industry enthusiastic about low/no

50:25 The BBQ-Q

======

TRY THE PATHFINDER*  //  @DRINKTHEPATHFINDER  //  DRINKTHEPATHFINDER.CO.UK

======
WE ALSO TALK ABOUT:
Emma Wykes

All the Bitter

Seasn*

Muri

REAL* (10% off with code LOWNODRINKERMAGAZINE)

Guinness 0.0*

Most recommended drinks by LND guests

======
 BEST EPISODE TO CHECK OUT NEXT 

#52 Is drinking low/no a gateway? with Dionilife (Mash Gang)

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

=============================================

FREE COURSE: OVERCOMING THE HURDLES
=============================================
 
In this FAQ episode, we cover:

• The worst thing you can do
• Thinking back to your why
• How did it feel?
• What are you taking forward?
• Becoming a moderating drinker

=============================================
Best episode to listen to next:
#56 FAQ: What does ABV mean? (and how does it affect low/no drinks?)

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE FIRST HURDLES - START YOUR MINDFUL DRINKING JOURNEY IN JUST 3 DAYS

======
SHOW QUOTES

“People look at plants and look at their garden and think, ah, just plants, but they're some of the most powerful things on the planet.”

“So I get a fizzing on my chest, like that nice fizzing, and you feel nice and like buzzing.”

======
SHOW SUMMARY 

Chris Kazakeos is one-half of the founding team behind On Beer, the plant-powered, functional, alcohol-free beer brand.  

From a passion for health and fitness to a career with the pioneering GABA Labs, Chris has had a changing relationship with alcohol that has led to the inception of On Beer, but it has been far from plain sailing. 

Now, on their second iteration of the liquid in less than a year, On Beer has faced production issues, rebranding challenges, marketing overhauls and even the wrath of Amazon.

In this conversation, Chris shares the many challenges he’s had to face in developing and producing On Beer, and somehow, he does it all with a smile.

======
WE CHAT ABOUT

0:00 Coming up...

2:11 Chris' story

8:22 Non-drinking spectrum

11:50 Powerful plants

16:51 How does it make you feel?

18:43 How much can you drink?

19:48 Legal ingredients

20:44 On Beer 2.0

31:35 Marketing rebrand

38:07 What's next for On Beer?

40:08 The BBQ-Q

45:03 Big alcohol

48:38 The role of government in alcohol

======

TRY ON BEER*  //  @ONBEERCO  //  ON-BEER.COM

======
 WE ALSO TALK ABOUT:

Sentia*
Guinness 0.0*

======
 BEST EPISODE TO CHECK OUT NEXT

#38 80/20 living with MoodyBrew functional adult drinks

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

=============================================
FREE COURSE: OVERCOMING THE HURDLES
=============================================
 
In this FAQ episode, we cover:
  

0:21 What are RTDs?

2:19 Modern convenience

4:14 RTD brand recommendations

5:54 Always check the label

6:50 Where to find them

=============================================
Best episode to listen to next: 

#29 The rise and rise of Mocktails with Pooja Sharma-Jones

#44 Wholefoods to Harrods - & - creating diversity in non-alc cocktails

=============================================

Also mentioned:

Highball*

Ish*

Caleño

Lyre’s*

Myth*

Pentire*

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

In this week's FAQ, we cover:

0:20 What is a unit?

1:11 Processing a unit of alcohol in the body

1:53 Calculating units in a drink

3:44 Units in your favourite drinks

5:49 UK unit guidelines

6:06 What this means for low/no/light

8:32 Access the free unit guide

=============================================

Best episode to listen to next: 

#56 FAQ: What does ABV mean? (and how does it affect low/no drinks?)

#60 FAQ: What are alcohol-free RTDs? (and where can I find them?)

=============================================

Also mentioned:

Get the unit calculator inside the free Low No Nation New Citizen Quick Start Guide

La Maison Wellness

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

Sam Bail is the founder and tastemaker of the Stateside non-alcoholic pop-up sensation Third Place Bar.

And for the last two years, Sam has had her finger firmly on the pulse of the low/no drinks scene.

Born in Germany, studied in Manchester (the one in England, that is), and currently based in New York, Sam is busy putting on events, teaching cocktail classes, and integrating all of these into both consumer and corporate locations.

We cover everything from going to events alone to adult parallel play to the challenges of alcohol-free, spirit-forward cocktails – including a few tips from Sam on how best to serve them. Anyone for a sushi rice stirred drink…?

============
WE CHAT ABOUT

0:00 Coming up...

2:12 Sam's story

6:50 Drinking for the sake of it

7:31 Late-night alcohol-free spaces

9:21 What does the term 'Third Space' mean?

14:34 Why a pop-up and not a permanent bar?

15:36 Late-night tea houses

17:48 Adult spaces

18:44 Third Place Bar events

20:00 Going alone to events

24:27 Parallel play for adults

28:40 Choosing pop-up locations

31:02 Drinks at Third Place events

32:58 Spirit-forward, alcohol-free cocktails

37:56 Stir it with sushi rice!

38:42 Mindful Drinking Fest

41:47 Reach out to Sam

43:49 The BBQ-Q

============

THIRDPLACEBAR.NYC //  @ THIRDPLACEBARNYC

============

WE ALSO TALK ABOUT:

The Pathfinder*

Best Day Brewing

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

In this week's FAQ, we cover:

0:21 Where do the terms come from?

1:05 What is zebra striping?

2:17 What is bookending?

2:59 Is there any data?

3:52 Who zebra striping is good for

4:33 Who zebra striping is bad for

6:59 Honest personal reflection

7:53 Zebra striping as active moderation

9:05 When bookending works well

9:41 When bookending won't work

10:27 Final thoughts

12:14 Free access to Low No Drinker Magazine

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

=============================================
READ  LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD
=============================================

 In this week's FAQ, we cover:

0:00 What are functional drinks?

1:17 Adaptogens

2:31 Nootropics

4:02 Other functionals

4:55 Natural vs synthetic ingredients

6:51 Reality check

8:18 Individual responses

9:24 Health warning

9:58 Getting started

11:35 Recommendations

=============================================
 
Best episode to listen to next: 

#59 Plant-powered AF Brewing: On Beer

#45 - 5 brand new functional spirits from Smiling Wolf

=============================================
 

Also mentioned:

Sentia Red*

Impossibrew*

On Beer*

Smiling Wolf*

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

Just past their two-year birthday, ZENO alcohol-liberated wines are a range of five (for now) hand-crafted wines, made “for wine enthusiasts when they choose to abstain”.

In this week’s conversation, I talk to co-founder David Hodgson about his transition from 25 years in traditional wine to launching an alcohol-free wine brand amidst the uncertainty of COVID, Brexit & a fledgling category presented to an unforgiving market.

We also touch on the inspirational philosophies behind the brand name, the growth of the non-alcoholic wine sector and ZENO’s plans for the development of both a new “serious” red wine and RTD wines in a can.

It’s a great convo with lots to sink your teeth into. Pour a glass, sit back and enjoy.

==========================================
WE CHAT ABOUT

0:00 Coming up...

2:10 David's story

9:33 3 years in the making

11:51 The only growth market

15:18 From traditional wine to alcohol-free liberation

16:10 Minimising the sugar content

17:01 Spanish winemaking

19:34 The ZENO range

27:08 RnD in frustrating times

29:19 A new 'serious' red wine

29:52 Non-alcoholic red wine challenges

33:04 Dealcoholised wine market predictions

35:16 Off trade / on trade / retail

36:45 International exports

38:31 Behind the brand name

41:01 A choice of moderation

42:17 The obstacle is the way

44:08 It's not about sobriety

45:22 Not a wine imitation

49:04 Finding ZENO

51:13 The BBQ-Q

52:44 ZENO's new RTD cans

==========================================
TRY ZENO*  //  @DRINKZENO  //  ZENOWINE.COM
==========================================

WE ALSO TALK ABOUT:

KORE DRINKS

LUCKY SAINT IPA*

DRY DRINKER* (10% off with code LOWNODRINKERMAGAZINE)

WISE BARTENDER* (10% off with code LOWNODRINKERMAGAZINE)

THE ALCOHOL-FREE CO
CLUB SODA
AMATHUS

==========================================
BEST EPISODE TO CHECK OUT NEXT

#53 Creating a household legacy with NoughtyAF wines & Amanda Thomson

==========================================

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

“It's a change in who you are. It's a change in the way you think. It's a change in the way that you act, and, most importantly, it's a change in your belief system.”

This week we're covering: 

0:21 Active vs passive moderation

0:46 Warning: Not suitable for people with AUD

2:19 3 Es Framework

3:52 What is active moderation?

4:41 Setting the rules of active moderation

5:34 Pros of active moderation

7:30 Cons of active moderation

8:19 The final countdown

9:34 It's only temporary

10:23 Pros of passive moderation

12:13 Long-term sustainability

12:58 My passive moderation journey

13:53 Does alcohol serve you?

15:55 Cons of passive moderation

16:43 Understanding yourself

18:58 Which one is best for you?

20:52 Swapping between active and passive moderation

22:35 Mindful drinking parallels

23:01 From passive moderation to active

25:22 No right way

26:15 Questions to ask yourself

============================================= 

Best episode to listen to next: 

#63 FAQ: What exactly are zebra striping and bookending (& do they work)?

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

Welcome to the show!!

Low No Drinker is the only twice-weekly podcast helping you find, understand and enjoy the drinks that help us all live a life less intoxicated!

Subscribe now to never miss an interview or solo episode that brings you closer to the people, places and brands leading the low, no and light alcohol revolution!

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

Matt Martin is the co-founder of MUUSH functional mushroom elixirs. A unique range of alcohol-free drinks that can be mixed and served hot, cold or added into mocktails – covering your functional needs though morning, noon and night.

But they’re not stopping there. Matt & Dan have also added an extension of kid-friendly drinks with their Mini Muush range, and wanting to ensure Generation A stays enthused and motivated, they’ve also launched a brand new docuseries called ‘One Small Step’, sharing the incredible feats of regular humans doing exceptional things.

Warm yourself up or cool yourself down with a MUUSH and settle in for a listen…

============

WE CHAT ABOUT

1:54 2025: A big year?

3:36 Matt's story

6:13 Land Rover events

7:24 Working with Asahi

9:10 The inspiration for MUUSH

12:14 What makes MUUSH unique

14:57 Adding functional mushrooms

18:08 Does it taste like mushrooms

22:22 Hot, cold & in mocktails

28:17 For the kids: Mini MUUSH

29:36 Carcinogenic concerns of sugar

32:02 One Small Step docuseries

34:17 Disrupting the alcohol market

42:07 Functional gains

47:25 Where to connect

47:55 One Small Step guests

51:15 The BBQ-Q

============

TRY MUUSH  //  @MUUSH.UK  //  MUUSH.CO

============

WE ALSO TALK ABOUT:

Lucky Saint*

Guinness 0.0*

============
BEST EPISODE TO CHECK OUT NEXT

#64 FAQ: What do functional beverages do?

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

“Alcohol changes everything about how a drink feels and tastes and behaves.”

“There's a lot that goes on with alcohol inside a drink that is about far more than just getting you sozzled, and when you take that away, it's going to give you a different product.”

This week we cover:

0:00 Welcome to ep#68

0:26 But first, a big thank you!

2:13 The no.1 mistake

2:45 Managing expectations

3:19 Alcohol changes everything

4:47 The comparison game

5:55 Managing expectations

6:59 Tasting tips (wine)

8:07 Start simple

9:59 Don't go looking for alcohol

10:24 Give it time

10:48 Your palate will adjust

12:26 Perfect serves

13:29 Try something different

===============================

Best episode to check out next: 

#66 Active vs Passive Moderation

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

Oli Genn-Bash is one of the most interesting guests I’ve had the privilege to interview. He’s a fungi fanatic and a mycology maestro; aka he loves mushrooms!

In this deep dive episode into the true role of functional mushrooms in our drinks, Oli doesn’t hold back. He tells us what these fascinating fungi actually do in our bodies, how to identify quality suppliers and the truth about whether they’re actually having any impact when used inside low/no drinks.

This is definitely one of those episodes where I’m inviting you to strap on your listening ears and come along and learn with me.

===============

WE CHAT ABOUT

0:00 Coming up...

2:45 Oli's story

5:20 Historical & cultural use

7:01 Introducing the "Big 5"

7:28 Over-popularisation of Lion's Mane

9:57 Reishi: The mushroom of immortality

11:08 Motivation & energy from cordyceps

14:33 Olympic doping

15:35 Medicinal uses of cordyceps

17:31 How to consume functional mushrooms

20:38 Are there any side effects?

23:00 Are they effective in low/no drinks?

25:35 Zero regulations

26:27 How mushroom powder is made

28:14 Extract ratios

31:29 Will the laws change?

34:06 Turkey Tail: pharmaceutical grade cancer treatment

35:06 Chaga: not a true mushroom

37:04 Magic mushrooms for the psychotropic curious

41:41 Micro-dosing: What is it?

47:31 Why I invited Oli on the pod

48:31 The Fungi Consultancy

50:48 Find Oli

51:30 The BBQ-Q

53:39 Keep mycology alive

FIND OLI

THE FUNGI CONSULTANT.COM //  @THE_FUNGI_CONSULTANT  //  LINKEDIN.COM/IN/OLI-GENN-BASH

WE ALSO TALK ABOUT:

The Bristol Fungarium

jAGA*

BEST EPISODE TO CHECK OUT NEXT

#47 Psychotropic-curious with High & Dry

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

Why is the word 'Mocktail' so contentious in the low/no space?

IN THIS WEEK’S EPISODE, WE COVER:

0:59 [A very] Brief history of mocktails

2:55 A mockery

3:40 Second-class drinkers

4:46 Not for the kids menu

7:40 What else can we call them?

8:24 Other terrible terms

9:21 AF mixologists to watch

10:49 But... some people still like it

12:04 A good problem to have

BEST EPISODE TO LISTEN TO NEXT: 

#29 The rise and rise of Mocktails with Pooja Sharma-Jones

ALSO MENTIONED:

Derek Brown – The Mindful Drinking Podcast

Chris Cardone

Camille Vidal – La Maison Wellness

Dr Cocktail

The Midnight Muddler

Millie Gooch

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

Chris Cardone is a beverage consultant, chief mixologist and career bartender who, despite being sober for nearly 10 years, has continued to work in the hospitality drinks industry and help make the bar scene more inclusive for those seeking alternative ways to drink.

He is the winner of Bartender of the Year, a four-time national flair bartending finalist, and has even taught celebrities like Tom Holland how to flair bartend. 

From Chris’s terrifying brain chemistry causing terrifying hallucinogenic reactions to even small amounts of alcohol to the naysayers claiming a sober bartender couldn't succeed, this story is incredible.

And, of course, he also shares invaluable insights into what makes quality alcohol-free spirits, the education gap in the industry, why non-alcoholic options deserve their place (and price point) alongside traditional cocktails, and how to make the most of non-alc spirits at home. 

WE CHAT ABOUT
0:00 Meeting Chris Cardone
1:54 The importance of hospitality
3:37 Chris' story
5:33 Hallucinogenic episodes
8:08 A life changing question
9:10 Staying in hospitality sober
12:05 A chemical reaction?
14:14 Being a sober career bartender
17:38 People thought I was sick
19:27 They told me to shut the fuck up
23:38 Watching the birth of a culture
27:30 What Chris thinks of Seedlip & Co
29:02 This isn't a trend
30:09 The good, the bad & the ugly of non-alc spirits
33:22 The alcohol-free cocktail experience
35:22 Where brands go wrong
36:47 Excited by Sylva & Ben Branson
38:46 The lack of education around non-alc spirits
42:22 The power of the bartender
43:32 Understanding the value of non-alc
48:31 A call to brands: Teach us!
52:13 Making alcohol-free cocktails at home
53:51 Tip 2: Start with a classic
54:43 Tip 3: Tinker & test
57:41 The Continuous Bev Consultancy
58:49 Creating a balanced cocktail menu
59:37 The cost of NOT having a non-alc offer
1:02:06 Corporate event consulting
1:03:55 Finding Chris
1:04:46 The BBQ-Q

CHRIS ON LINKEDIN  //  CONTINUOUSBEV.COM

WE ALSO TALK ABOUT:
Bero
Seedlip*
The Pathfinder
Aplos
Seasn
All the Bitter
Lyres
Ritual
Athletic
Peroni 00
Guinness 00

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

In this episode, I explore why alcohol-free bottles are labelled as ‘botanical spirit’ or ‘dark spiced’ instead of gin or rum. These naming conventions aren't just creative marketing—they're legal requirements which force alcohol-free producers to use alternative terminology that hints at what their products are meant to replace. 

But does it cause more confusion? What do brands need to do to support low, no, light drinkers in finding, understanding and enjoying their drinks?

THIS WEEK, WE’RE TALKING ABOUT:
0:00 Talking alcohol-free spirits
1:29 Legally protected
2:37 Minimum requirements
4:23 Producer creativity
5:49 Is it confusing?
8:01 Is it bad for brands?
9:55 Is it easier for non-replica brands?
11:24 Naming & comparing
12:01 Will the law change?
13:17 What brands can do to help consumers.
13:39 What would you prefer?

BEST EPISODE TO LISTEN TO NEXT:
#56 FAQ: What does ABV mean? (and how does it affect low/no drinks?)

ALSO MENTIONED:
CleanCo*
Lyre’s*
Rebels 0.0*

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

Victoria Watters is the co-founder of Dry Atlas, a media platform dedicated to alcohol alternatives. She is also one-half of the driving force behind Spirited Away – America's first non-alcoholic bottle shop. Victoria and her husband, Douglas, launched their bottle shop in November 2020 and have never looked back!

This week, we’re chatting about Victoria's insights on the evolution of non-alcoholic drinks – from the improving technology in de-alcoholised wines to the emergence of THC-infused beverages in the US, how the industry is moving from sober curiosity to ‘flex drinking’, and where celebrity brands are getting it right, and wrong, in the low/no space.

WE CHAT ABOUT
0:00 Victoria's story
3:37 America's 1st non-alcoholic bottle shop
14:02 Dry Atlas
15:55 Meeting Ben Branson
18:28 Dealcoholised wine improvements
20:49 THC-infused drinks
23:37 Flex drinking
26:46 Supply & demand in low/no beverage
31:39 Tom Holland, Lewis Hamilton & other celebrity low/no brands
35:59 Do founders have to be sober?
39:46 Dry Atlas media channels
41:51 Wine polls
44:00 Are functional drinks on the way out?
48:17 Synthesised alcohol
51:17 Finding Victoria
52:41 The BBQ-Q

DRYATLAS.COM  //  SPIRITEDAWAY.CO

WE ALSO TALK ABOUT:
Untitled Art
Zeronimo
Ocean Zero
Bolle*
Kin Euphorics
Athletic Brewing*
Guinness0.0*
Fable THC
Sentia*

BEST EPISODE TO CHECK OUT NEXT

#71 The Award-Winning Sober Bartender's Guide to Non-Alc Spirits
#69 The Fungi Consultant: Do functional mushrooms work in low/no drinks?

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

The mid-strength Collective. How these 12 brands are coming together to help spread the word of this exciting new category with great potential but little exposure.

ON THE SHOW
0:00 Intro
2:28 Why is mid-strength important?
3:18 Why we are choosing to moderate
4:55 Across the ages
6:20 How we're moderating
7:09 Coasting
8:06 Going for two is the new going for one
8:53 Why and when we're choosing mid-strength
11:03 Work drinks
12:52 The mid-strength challenge
14:31 Do drinkers actually want mid-strength drinks?
17:07 Mid-strength on pubs & bars
19:25 What drinkers want from mid-strenghth
21:57 Mid-strength ABVs
25:10 The mid-strength collective brands
  

EPISODES MENTIONED
#63 FAQ: What exactly are zebra striping and bookending (& do they work)?
#56 What does ABV mean? (and how does it affect low/no drinks?)
#21 Decem: From MasterChef finalist to 10% Spirit Distiller
#46 Double Dutch mixers: supporting low/no drinkers & women in hospitality
#34 Making a 6% red wine with founder Russell Lamb
#16 Exploring light-spirits with Quarter Proof 12% spirits
#41 Session Gin: A 25% gin for the modern drinker

THE COLLECTIVE
Brisk*
DECEM
Double Dutch*
Hayman’s*
6Percent
Maison Sassy*
Quarter Proof*
Session Spirit
Shandy Shack*
McGuigan Wines*
The Gentle Wine
Small Beer*

GET THE REPORT 

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

This week I'm joined by Murray Patterson, founder of Muri - a unique range of fermented non-alcoholic drinks designed for wine occasions. Murray shares his fascinating journey from a soul-crushing corporate job at JP Morgan to discovering his passion for fermentation in the cider industry before relocating to Copenhagen - a global hub for fermentation expertise.

At Muri, they're breaking free from simply mirroring alcoholic drinks, instead using chef-led techniques and complex fermentation processes to create genuinely original flavour profiles. Murray explains their painstaking methods, from carbonically macerating strawberries to lacto-fermenting beetroot and creating tomato wine. We discuss the challenges of naming this new category, the thriving low-no scene in Copenhagen, and Murray's mission to bring craft and premiumisation to non-alcoholic drinks.

WE CHAT ABOUT
0:00 Doing things differently at Muri
2:35 Murray's story
6:24 Breaking away from banking
8:07 The low/no inspiration behind Muri
10:22 Who is Muri for?
13:52 Not a wine alternative
15:41 Naming a category
18:38 12 Michelin stars
20:40 How it's made
24:01 Blending funky flavours
27:46 Fermentation & other techniques
29:53 Muri & food
32:25 The low/no scene in Copenhagen
35:51 Challenges of London/international distribution
37:25 Was premiumisation the goal?
41:25 Finding Muri
42:51 The BBQ-Q

WE ALSO TALK ABOUT:
To Öl
Botivo*
Rapscallion Soda
Ish*
Copenhagen Sparkling Tea*
Sylva
Ama Brewery

MURI-DRINKS.COM  //  @MURIDRINKS

BEST EPISODE TO CHECK OUT NEXT
#14 Unfiltered Journeys in Fermentation with Ama Brewery

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

In this episode, I’m tackling the common concern around 0.5% ABV drinks by taking a look at the surprising array of everyday foods in your kitchen that contain similar or higher levels of alcohol. 

If you've been hesitant to try 0.5% drinks on your mindful drinking journey, this episode will help put things into perspective and potentially open up a whole new world of drinking experiences for you.

0:00 Why we're talking about food...

2:18 Foods that contain alcohol

8:18 How does alcohol get into these foods?

9:41 Can you get drunk on 0.5% beer?

10:53 Bad labelling

12:47 When 0.5% might not be right for you

14:15 AUD - Alcohol use disorder

15:07 The goal of mindful drinking

Best episode to listen to next:
#56 FAQ: What does ABV mean? (and how does it affect low/no drinks?)
#75 Beyond wine: creating category-less drinks with Muri

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

I chatted with Simon Rolfe, Director at Sea Change Wines - a brand combining award-winning wines with ocean conservation. Sea Change began in 2018 when Simon's team wanted to create a product that would create a legacy their children could be proud of. Inspired by David Attenborough’s Blue Planet series, they proceeded to build a brand, removing unnecessary packaging, using sustainable materials, and donating to marine charities with every sale.

Their alcohol-free Sea Change Free has exceeded expectations, with sales jumping from 2.2% to 5% of their total business in just one year. Simon shares insights on the challenges of creating quality alcohol-free wine and reveals plans for upcoming still and sparkling additions to their Free range.

WE CHAT ABOUT
0:00 Simon's Sea Change story
5:08 Inspiration from David Attenborough's Blue Planet
6:58 Creating an eco-conscious wine brand
10:06 Charity partners
17:12 How COVID brought them into alcohol-free wine
21:10 Customer demand
23:00 Finding a wine that was good enough
27:16 Doubling sales in two years
32:14 Student drinkers
34:51 The challenges of finding their next wines
38:44 Why wine is taking longer to get right
42:06 Ethical consumerism & mindful drinking
45:33 Finding Sea Change
47:11 The BBQ-Q

TRY SEA CHANGE FREE //  @SEACHANGEWINE   //  SEACHANGEWINE.COM

WE ALSO TALK ABOUT:
Heineken 0.0*
Guinness 0.0*

BEST EPISODE TO CHECK OUT NEXT
#53 Creating a household legacy: NoughtyAF wines & Amanda Thomson

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

A few months ago, I tasted a sip of an Old Fashioned (my former favourite cocktail) and nearly fell off my chair because it tasted SO strong. But here's the thing - the drink hadn't changed, my taste buds had!

In this episode, I get into the science behind why this happens (don't worry, no lab coat required) and how it actually numbs our taste buds, and when we drink less, those receptors wake right up. I map out the timeline from the first subtle changes to the full "taste bud makeover".

And I take a look at finding low and no alternatives that might better suit your newly sensitive palate. 

This is one of those rarely discussed benefits of mindful drinking that deserves way more attention!

This week, we cover:
0:00 Why we’re talking about taste
2:40 The science of tastebuds
4:46 What happens when we start drinking less
5:26 The role of smell
7:54 Timeline of taste change
11:25 The freedom to explore
13:42 What to drink when your tastes change
18:12 A better taste for life 
 

Best episode to listen to next:
#68 No.1 mistake made by new low/no drinkers
#40 What low/no drinkers are really saying

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

In this solo episode, I explore some of the essential mindset shifts that can transform your relationship with low, no and light drinks. These perspective changes are game-changers on your journey to mindful drinking, helping you appreciate alcohol alternatives for what they truly offer rather than what they're replacing. Whether you're aiming for complete sobriety or just cutting back occasionally, these mental adjustments will help you navigate the vibrant world of alcohol alternatives with greater confidence and enjoyment. 

This week, we cover:
0:00 Why we need a mindset shift
2:37 Shift 1 - It's not a real drink
3:46 Shift 2 - I know what I like
6:02 Shift 3 - Perfect swaps
8:17 Shift 4 - Soft drinks are for kids
10:02 Shift 5 - I'll just grab whatever's available
11:28 Shift 6 - Drinking to impress
13:53 Shift 7 - Ritual behaviour
15:41 Shift 8 - Bland & unsophisticated
18:05 Shift 9 - They don't pair with food
21:04 Food pairings in Low No Drinker Magazine 
 

Best episode to listen to next:
#78 What no one tells you about your tastes when you start drinking low/no
#53 Creating a household legacy with NoughtyAF wines & Amanda Thomson
#21 Decem: From Masterchef fina

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

This week, I’m bringing you none other than Mr Ben Branson! The man who turned the drinks world upside down with Seedlip joins me to share the story behind his newest venture, Sylva, with a quick stop off at his innovative bitters range, Seasn.

Sylva is a revolutionary approach to non-alc dark spirits that extracts flavours from trees using sonic maturation. From his humble beginnings as a farming-family-kid-turned-entrepreneur with zero drinks industry experience, Ben opens up about the rollercoaster journey of creating category-defining products. I loved his refreshing honesty about the challenges ("I wanted to close the business every week") and his passionate stance on not mimicking alcoholic spirits. 

Between tales of forest foraging, his changed perspective on mocktails, and a sneak peek at his upcoming shandy project (coming to a BBQ near you this summer), this episode captures what makes Ben one of the most innovative minds in the low/no world today. But above all that, he was just so much fun to talk to – happy listening!

WE CHAT ABOUT
0:00 Ben Branson's story
5:24 Childhood inspiration
8:54 Anti-social behaviour
10:56 The birth of Seedlip
13:29 Small goals: Seedlip was initially a side project
15:27 Genius or lunatic?
17:40 Wavering self-belief: Being his own biggest critic
20:47 How do you stay motivated?
24:31 What is Sylva - how is it made?
30:25 Limited release allocation
31:50 Building a global local brand
36:00 The creative process
39:24 Making a sippable non-alc dark spirit without chilli
44:07 Familiarity of flavour without replication of alcohol
46:19 Dangerous expectations
48:17 Mocktails have their place
50:41 A brief history of bitters
54:38 Seasn bitters
58:57 Find Ben & all his brands
1:00:01 The BBQ-Q
1:03:46 Ben's new Shandy: Daystar

SYLVA
SEASN*
SEEDLIP
@SEEDLIP_BEN
IN/BENBRANSON

WE ALSO TALK ABOUT:
RAPSCALLIONSODA.COM
DAYSTAR

BEST NEXT EPISODE
#68 No.1 mistake made by new low/no drinkers

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

Subscribe to Low No Drinker Magazine free trial

Come with me on part 2 of our mindset shifts discovery.

You can find part 1 at ep#79 

This week, we cover:
1:46 Shift 10 - They're not worth the price
3:52 Shift 11 - Changing my social identity
5:24 Shift 12 - This is just a trend
7:30 Shift 13 - Tried one, tried them all
10:23 Shift 14 - Limiting social occasions
14:03 Shift 15 - I won't enjoy my food the same way
16:37 Shift 16 - Limited options
20:04 Shift 17 - I don't know where to start

Best episode to listen to next:
#78 What no one tells you about your tastes when you start drinking low/no
#80. 12 Years in the Making: From Seedlip to Seasn to Sylva to Shandy with Ben Branson

Also mentioned:
sylvalabs.com
Guinness 0.0*
Heineken 0.0*
Peroni 0.0*
Gordons 0.0*
Tanqueray 0*

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

Sonja Mitchell is the founder of Jump Ship, the award-winning Scottish alcohol-free brewery making waves in the low/no space. From knowing absolutely nothing about brewing to winning 'Scottish Small Brewery of the Year', Sonja shares her remarkable journey—including launch delays, a pandemic pivot, and even a David and Goliath-esque legal battle. 

0:00 Sonja's story
4:09 Building the business step by step
6:03 When brewing goes wrong
9:44 Pandemic setbacks
13:33 Opening her own brewery
21:24 The Jump Ship Range
24:35 Taking BrewDog to court
28:11 Chuckleberry sour
29:32 Making alcohol-free sour beers
31:08 Why brewing to 0.5% makes a better beer
35:07 Jump Ship non-alcoholic beer on draught
38:22 Why it's hard to find alcohol-free on draught
42:28 Naming the brand & nautical flags
47:05 Getting listed in Selfridges
49:46 Alcohol-free: A growing market
52:30 Led by the consumer
55:10 Labelling confusion
59:06 Finding Jump Ship
59:54 The BBQ-Q

TRY JUMP SHIP*  //  @JUMPSHIPBEER

WE ALSO TALK ABOUT:
Noughty AF*
Love No More
Wilfred’s*
Dry Drinker*
Big Drop*

BEST EPISODE TO CHECK OUT NEXT
#24 Going international with Big Drop Brewing co-founder Rob Fink

Low No Drinker Magazine is available online or in print anywhere in the world. 

Head to lownodrinkermagazine.com/subscribe and start your free trial today!

If you could spare me two minutes to rate and review the show on your podcasting app of choice, you'll make me the happiest little podcaster in all of Low No Nation 😊

=========

Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.

SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD

DOWNLOAD COOL FREE STUFF FROM LOW NO DRINKER MEDIA


*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.