Small But Mighty Agency: Win clients and build better networks for marketing and consulting agencies (Audrey Joy Kwan | Agency Growth Strategist)
Explore every episode of Small But Mighty Agency: Win clients and build better networks for marketing and consulting agencies
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 16 Feb 2022 | Todd Anthony: Nurturing zone of genius to build a better agency | 00:29:48 | |
What makes a creative agency excel past its competition? Nurturing and protecting the creative spirit in the team. The creative spirit is the secret sauce for an agency to do outstanding creative work. Some call it “strategic magic” or “zone of genius.” I like to think of it as the art that makes their craft possible. Let me explain The craft is the production, it's 80% of the work, but the creativity, the strategy, the zone of genius is the 20% that makes the 80% excellent. That 20% is the art. We chat with a seasoned creative agency owner on how he nurtures creativity in his team, finds opportunities to help the team stay accountable and protects creativity from getting derailed by clients who don’t get the creative process. Tune into this episode to explore:
Show links Website: https://www.pinwheelcontent.com/ LinkedIn: https://www.linkedin.com/in/toddanthony/ The Delicatessen : https://delicatessen.substack.com/ Get my signature COMPASS method inside our Team Growth Roadmap. This episode is brought to you by the FREE TEAM GROWTH ROADMAP What if you didn’t spend all day, every day, in the weeds of running your business? More flexibility. More freedom. Less overwhelm. You’d scale your business with more ease. Gain clarity on the strategic systems and leadership actions to create a self-managing team to support your clients and free up your time. My free Team Growth Roadmap will give you my COMPASS method to get you out of the weeds of running your business and help you build a small but mighty team that gives you more freedom and flexibility. Click this link to unlock the COMPASS Method. Thanks for listening to the Small But Mighty Agency Podcast. If you enjoyed this episode, please leave a review on Apple or send a screenshot on Instagram while tagging me @audreyjoykwan | |||
| 02 Mar 2022 | Why you’re the Bottleneck in your Business | 00:12:37 | |
Are you stuck in your business feeling like client work is dependent on just you, and you worry it will all go down the tank when you stop working? If you don’t know how to change that – or maybe you do, but it hasn’t turned out how you thought it would? Tune in to discover:
Show Links Get the FREE Productized Service Workflow. Where To Start When Documenting Systems for Your Business? Here’s our approach to get it done in less time and with less stress. Curb the overwhelm that stops most business owners from creating the structure and control they need to grow the business with systems and processes. Most creatives, consultants and agency owners cherry-pick random systems to document and as a result, get buried in what feels like a never-ending list of processes that you just don't get done. To get it done in less time and less stress, start with one service. Download our free productized service workflow to identify the different systems in one service AND then choose one system at a time. I promise you, when you start with one service and then choose one system in that service, you'll get to leverage your processes to grow your business faster.
USE THE FREE PRODUCTIZED SERVICE WORKFLOW TO GAIN MORE CLARITY TODAY Thanks for listening to the Small But Mighty Agency Podcast, if you enjoyed this episode please leave a review on iTunes or send a screenshot on Instagram while tagging me @audreyjoykwan | |||
| 17 Mar 2022 | More first-year multiple six-figure service businesses than ever before? | 00:10:54 | |
How are creatives, consultants, and marketers making multiple six figures thriving in an increasingly crowded marketplace? The great resignation left a door wide open for more businesses to consider working with freelancers, contractors and boutique agencies because employees were leaving like never before, which created demand in the marketplace. On the other side of that same coin, the pool of writers, designers, and animators either freelancing or starting their agencies widened, creating a saturation of sameness. There is one common key business decision I see solopreneurs make to get out of the sea of sameness and reach multi- six figures in their service business. This key business decision helps them grow more quickly and profitably. In this episode, I share what I see contributes to the success of first-year multiple six-figure service businesses.
Economic Innovation Group article on The Start-Up Surge Get my signature COMPASS method inside our Team Growth Roadmap This episode is brought to you by the FREE TEAM GROWTH ROADMAP What if you didn’t spend all day, every day, in the weeds of running your business? More flexibility. More freedom. Less overwhelm. You’d scale your business with more ease Gain clarity on the strategic systems and leadership actions to create a self-managing team that can support your clients and frees up your time. My free Team Growth Roadmap will give you my COMPASS method to get you out of the weeds of running your business and help you build a small but mighty team that gives you more freedom and flexibility. Click this link to unlock the COMPASS Method Thanks for tuning into the Small But Mighty Agency Podcast! If you enjoyed today’s episode, head over to Apple Podcast to subscribe, rate, and leave your honest review. Connect with me on Instagram, LinkedIn or visit my website for even more detailed strategies, and be sure to share | |||
| 30 Mar 2022 | Guillermo Chan: Growing a multiple six-figure agency in two years using Upwork | 00:23:33 | |
This small but mighty agency owner used the Upwork platform to grow his animation agency to multiple six figures in under two years. Going from solopreneur to a team of nine, Guillermo Chan went from a 9 - 5 job to building the business of his dreams, where he gets to do what he loves and make an impact on the lives of others. In this episode of the podcast:
Show Links: Get my signature COMPASS method inside our Team Growth Roadmap This episode is brought to you by the FREE TEAM GROWTH ROADMAP What if you didn’t spend all day, every day, in the weeds of running your business? More flexibility. More freedom. Less overwhelm. You’d scale your business with more ease Gain clarity on the strategic systems and leadership actions to create a self-managing team that can support your clients and frees up your time. My free Team Growth Roadmap will give you my COMPASS method to get you out of the weeds of running your business and help you build a small but mighty team that gives you more freedom and flexibility. Click this link to unlock the COMPASS Method Recap the episode, give the listeners a call to action, tease the next episode Thanks for listening to the Small But Mighty Agency Podcast, if you enjoyed this episode please leave a review on iTunes or send a screenshot on Instagram while tagging me @audreyjoykwan | |||
| 13 Apr 2022 | Taylor McMaster: Mastering client management | 00:18:25 | |
The one thing you need to have a sustainable agency? Happy Clients. Great client management can mean the difference between a happy client who stays for the long term or a frustrated client who churns. And we know that it costs a lot more to find a new client than to retain one. Nobody understands this better than our guest, Taylor McMaster, who owns an agency that provides fractional client account managers to seven-figure agencies. So what’s the secret to having consistent rockstar client account managers who keep clients happy? It's all in stellar hiring and training processes. Tune into this episode to learn more about mastering client management.
Show Links Dot and Company Website: https://www.dotandcompany.co/ Dot and Company Instagram: @dot_and_company Get my signature COMPASS method inside our Team Growth Roadmap This episode is brought to you by the FREE TEAM GROWTH ROADMAP What if you didn’t spend all day, every day, in the weeds of running your business? More flexibility. More freedom. Less overwhelm. You’d scale your business with more ease Gain clarity on the strategic systems and leadership actions to create a self-managing team that can support your clients and frees up your time. My free Team Growth Roadmap will give you my COMPASS method to get you out of the weeds of running your business and help you build a small but mighty team that gives you more freedom and flexibility. Click this link to unlock the COMPASS Method Thanks for listening to the Small But Mighty Agency Podcast, if you enjoyed this episode please leave a review on iTunes or send a screenshot on Instagram while tagging me @audreyjoykwan | |||
| 27 Apr 2022 | Kiirsten May: The fastest way to $500K in sales | 00:37:03 | |
What is the fastest way to $500K in a service-based business? Today’s guest shares how she and her business partner scaled to $500K in sales in their first year without using complicated marketing strategies or being on every platform to market their business. Growth for this agency owner has also meant steadily growing a team and leaning into processes that have helped them grow to multiple seven figures Join me to hear how this agency owner earned half a million in her first year and how she and her partner scaled it to multiple seven figures in five years. Show Links UpHouse Inc: https://uphouseinc.com/ Get my signature COMPASS method inside our Team Growth Roadmap This episode is brought to you by the FREE TEAM GROWTH ROADMAP What if you didn’t spend all day, every day, in the weeds of running your business? More flexibility. More freedom. Less overwhelm. You’d scale your business with more ease Gain clarity on the strategic systems and leadership actions to create a self-managing team that can support your clients and frees up your time. My free Team Growth Roadmap will give you my COMPASS method to get you out of the weeds of running your business and help you build a small but mighty team that gives you more freedom and flexibility. Click this link to unlock the COMPASS Method Thanks for listening to the Small But Mighty Agency Podcast, if you enjoyed this episode please leave a review on iTunes or send a screenshot on Instagram while tagging me @audreyjoykwan | |||
| 12 May 2022 | Taralyn Carver: Solopreneur to agency owner in 10 months | 00:19:19 | |
Is it easier to start an agency when you’ve worked for agencies most of your career? The answer isn’t a straightforward yes or no. Running an agency requires more than just doing the work of servicing clients; it requires building a profitable and sustainable business. Taralyn and her partner went from solopreneur to an agency owner in 10 months with 23 clients and quickly grew to a team of six people. In this episode, we explore the different thinking required to go from working in the business to ON the business, and we talk through how the things that got them here won’t get them where they want to go. Show Links Bold Lip: https://boldlip.ca/ This episode is brought to you by the Mighty Pod Model What if you didn’t spend all day, every day, in the weeds of running your business? More flexibility. More freedom. Less overwhelm. You’d scale your business with more ease If you want a multiple six-figure and beyond service business that won’t sink when you stop working? Build a Mighty Pod Model that scales and lead a team you love. I’ll show you how. Click this link to save yourself the time of figuring out a service model that creates more capacity in your business Now it’s time to build your Small But Mighty Agency Thanks for tuning into the Small But Mighty Agency Podcast! If you enjoyed today’s episode please subscribe and share it with a friend. | |||
| 26 May 2022 | Kait Dinunzio: Leadership and growing her consultancy into an agency with apprentices | 00:20:06 | |
If there’s one constant in owning a business, it’s getting comfortable with change. As business owners, we need resilience in the face of change, whether changing business models, shifting marketing strategies, or building a team. Change isn’t just about us, “the business owner”; it affects the people in our business. Leaders effectively managing their teams in an ever-changing environment is vital to business success. Today on the podcast, we explore best practices for change management and change leadership. And suppose you're wondering how to scale a consultancy. In that case, we explore how this change management consultant is growing into an agency by building up apprentices and confidently letting go of the client-facing role in her business. In this episode of Small But Mighty Agency:
Show Links -Helios Consulting: https://www.heliosconsulting.ca/ -Kait Dinunzio LinkedIn: https://www.linkedin.com/in/kaitdinunzio/ Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here: https://audreyjoykwan.com/resources In the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scale Maybe you started as a solopreneur with zero people in your business. Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients. Before you know it, you’re at capacity. So, what happens if you want to grow bigger? Meet the Mighty Pod Model. The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap. If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/resources Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. | |||
| 09 Jun 2022 | Allie LeFevere: Humor is the most underrated competitive advantage in marketing | 00:27:24 | |
When you think of a niche for your business, you might naturally consider a specific industry or market. But a niche isn’t always an industry; it can be a service you offer. Case in point, meet Allie LeFevere, the co-owner of Obedient Agency. Their niche is humor, and they help grow brands that make people laugh. In this episode, we explore the creative process to generate humour-driven marketing and how this agency owner protects the greatest asset of creativity while on the path to building a seven-figure business. Tune in to learn more about:
Show Links –Obedient Agency: https://www.obedientagency.com/ –LinkedIn: https://www.linkedin.com/company/obedient/ –Instagram: https://www.instagram.com/obedientagency/ Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here: https://audreyjoykwan.com/resources In the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scale Maybe you started as a solopreneur with zero people in your business. Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients. Before you know it, you’re at capacity. So, what happens if you want to grow bigger? Meet the Mighty Pod Model. The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap. If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/resources Hey thank you for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll See you at the next one. | |||
| 23 Jun 2022 | Nanci Corrigan: Having the courage to pivot your business | 00:22:02 | |
What pivots do you need to make in a business as it grows? All businesses will at some point make a pivot - it's a strategic move that you take to ensure that your business remains viable and profitable. In this episode of the Small But Mighty Agency podcast, meet Nanci, she is an entrepreneur of 25 years; she’s owned and operated an agency and has gone through multiple pivots, including her most recent one, where she pivoted her niche. Tune in to hear how she made the strategic decision to narrow her niche and tap into her wisdom of wins and fails from leading teams for two decades. Show Links C3inc: https://c3inc.ca/ LinkedIn: https://www.linkedin.com/in/nancicorrigan/ Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here: https://audreyjoykwan.com/resources In the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scale Maybe you started as a solopreneur with zero people in your business. Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients. Before you know it, you’re at capacity. So, what happens if you want to grow bigger? Meet the Mighty Pod Model. The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap. If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/resources Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. | |||
| 07 Jul 2022 | Dianne McKay: Lessons learned from buying a marketing agency | 00:23:42 | |
What inspires someone to buy an existing marketing business? Meet Diane. After selling her successful first business, she decided to return to work by purchasing a marketing agency. Diane shares her decision-making process and what she would do differently if she were to do it again. Plus, hear the strategies she uses to become the go-to agency in her county and the marketing activities to get more clients. Tune into this episode to explore:
Show Links Mustang Mktg: https://www.mustangmktg.com/ Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here: https://audreyjoykwan.com/resources In the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scale Maybe you started as a solopreneur with zero people in your business. Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients. Before you know it, you’re at capacity. So, what happens if you want to grow bigger? Meet the Mighty Pod Model. The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap. If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/resources Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll See you on the next one. | |||
| 21 Jul 2022 | John Vuong: Leaving the 9 to 5 to Build a 7-figure Marketing Agency | 00:32:40 | |
Do you know an opportunity when you see one, and more importantly, are you willing to take that risk? Saying ‘yes’ led this service-based business owner from a 9 - 5 job to a seven-figure business. There’s a saying in entrepreneurship: “you’ve got to jump off the cliff and build your wings on the way down.” Today’s guest did precisely that – with no experience in marketing, he quit his job to launch a marketing agency. His journey to a seven-figure business isn’t an overnight success story; most businesses are not; a success story is made up of time and work that goes unseen. Tune into this episode to learn:
Show Links Website: https://www.localseosearch.ca/ Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here: https://audreyjoykwan.com/cheatsheet In the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scale Maybe you started as a solopreneur with zero people in your business. Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients. Before you know it, you’re at capacity. So, what happens if you want to grow bigger? Meet the Mighty Pod Model. The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap. If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/cheatsheet Recap the episode, give the listeners a call to action, tease the next episode Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. | |||
| 03 Aug 2022 | Cara McColman: How to build a better team with personality assessments | 00:26:08 | |
How can you inspire your team to greater heights? The short answer is to be a more effective leader who knows how to inspire the best in people. But what motivates one person doesn’t always inspire the next. That’s why personality assessments can help inform better leadership. We explore how personality assessments help you hire better, become a better leader and support you to reach your business goals faster. In this episode of the Small but Mighty Agency Podcast:
Show Links Website: https://www.peoplecore.ca/
https://audreyjoykwan.com/cheatsheet In the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scale Maybe you started as a solopreneur with zero people in your business. Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients. Before you know it, you’re at capacity. So, what happens if you want to grow bigger? Meet the Mighty Pod Model. The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap. If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/cheatsheet Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. | |||
| 17 Aug 2022 | Amanda Nelson: The rollercoaster ride to making $500K year in her agency | 00:23:43 | |
You’ve reached capacity, now what? Building your business requires different priorities, decisions and leadership at different stages of growth. When you hit capacity, you need to put the brakes on and focus on building internal capacity. Internal capacity is processes and team members who can help you serve your clients and grow your business. Ignore internal capacity building for too long, and you can break your business. Hear how this agency owner focused on marketing and sales to get to $500K, the mistakes she made that almost broke her business and how she’s moving forward to a million. In this episode of the Small But Mighty Agency:
Website: https://www.theartofb.ca/ LinkedIn: https://www.linkedin.com/in/theartofb/ Instagram: https://www.instagram.com/theartofb.ca/ Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here: https://audreyjoykwan.com/cheatsheet In the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scale Maybe you started as a solopreneur with zero people in your business. Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients. Before you know it, you’re at capacity. So, what happens if you want to grow bigger? Meet the Mighty Pod Model. The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap. If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/cheatsheet Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll See you on the next one. | |||
| 31 Aug 2022 | Afton Brazzoni: Lessons learned from her first 5 hires while transitioning from solopreneur to agency | 00:24:42 | |
So what’s stopping you from getting more help? You might be thinking it seems like a risk to make another hire. What comes first? Is it getting the new hire or the new clients? It’s the age-old chicken or egg question. While every scenario has different considerations on who to hire and in what capacity, one thing holds, don’t wait till you’re overwhelmed to hire. If your business is not growing consistently, it might be that you’re still too much day-to-day, working in the business, rather than on growing the business. Hear how this business owner went from side hustle to solopreneur and now an agency, during the pandemic, by making the right hires. Tune in to this episode of the Small But Mighty Agency for insights on:
Show Links Website: scribenational.ca LinkedIn: linkedin.com/company/scribenational Instagram: @aftonbrazzoni Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here: https://audreyjoykwan.com/cheatsheet In the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scale Maybe you started as a solopreneur with zero people in your business. Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients. Before you know it, you’re at capacity. So, what happens if you want to grow bigger? Meet the Mighty Pod Model. The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap. If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/cheatsheet Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll See you on the next one. | |||
| 07 Sep 2022 | Ray Wang: How this SEO strategist made consistent $10K months by keeping it simple | 00:21:23 | |
If you’re a consultant or marketer who hasn’t hit consistent $10K months yet, this episode demonstrates its possible by keeping it simple. It requires effort, of course, but you don’t need to make it complicated. It's all about being persistent. Why are we talking about consistent $10K months on the podcast today? It’s the launchpad to growing a service business with a team. $10K months unlock more cash flow to do things like getting more support in your business. It opens your mind to make consistent $20K, $30K and beyond months. Tune in to hear the organic methods that have led this strategist to consistent $10K months. Show Links Website: https://www.rwdigital.ca/ Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here: https://audreyjoykwan.com/resources In the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scale Maybe you started as a solopreneur with zero people in your business. Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients. Before you know it, you’re at capacity. So, what happens if you want to grow bigger? Meet the Mighty Pod Model. The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap. If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/resources Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. | |||
| 21 Sep 2022 | Jenny Smith: How transparency helps this multiple 7-figure agency owner have an engaged team | 00:26:02 | |
What is the greatest asset for a multiple seven-figure agency? After ten years as the CEO of her agency and another 12 years before that working as a creative director – thats’ 22 years - Jenny Smith knows her team is the greatest asset. In this episode, Jenny shares how transparency about her agency's profit and losses helped her team understand the financial basics and raise the level of trust, ultimately leading to committed and engaged team members. If you want to hear how transparency and being imperfect helped her have a multiple 7 figure business, keep listening. On this episode of the Small But Mighty Agency:
Website: https://rayagency.ca/ LinkedIn: https://www.linkedin.com/in/jenny-smith-3631308/ Instagram: https://www.instagram.com/rayagency/ Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here: https://audreyjoykwan.com/resources In the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scale Maybe you started as a solopreneur with zero people in your business. Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients. Before you know it, you’re at capacity. So, what happens if you want to grow bigger? Meet the Mighty Pod Model. The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap. If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/resources Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. | |||
| 05 Oct 2022 | Success: How to get more time freedom in your service business and make money (even on vacation) with Justin Salters | 00:31:44 | |
Do you want more time to work on the business rather than in it? When Justin reached out to me for help, he was the bottleneck in his business. His service delivery processes lived in his head, so he spent his day-to-day implementing services, managing clients, and providing client strategy. He was doing it all with little time to focus on real business growth. It wasn’t sustainable, and he didn't have the time and freedom he craved. We made changes that supported him to streamline his business, gain more freedom and take time off without worrying things would fall apart. Six months later, Justin shares what’s happened since working together and how he is now leading a scalable company that no longer rests only on his shoulders. He has a service business that can run without him and continues to make money even when he’s on vacation. Justin's journey through entrepreneurship will inspire you no matter where you are in your business. And suppose you want to get service delivery, client management and strategy off your plate. This episode just might give you the confidence to take the next step in that direction. In this episode, we’ll discuss
Show Links Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here: https://audreyjoykwan.com/cheatsheet In the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scale Maybe you started as a solopreneur with zero people in your business. Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients. Before you know it, you’re at capacity. So, what happens if you want to grow bigger? Meet the Mighty Pod Model. The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap. If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/cheatsheet Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. | |||
| 19 Oct 2022 | Why Productize Your Service? Do You Need It? | 00:09:10 | |
What makes a service business high ticket and sets you up to get paid like an expert? Here’s the thing to know, it’s not about doing more in your business; it's actually about doing less. Hear why productized services and the agency model support you to do less while providing exponential value to your clients and how it gets you out of being the bottleneck in your service business (hint: it has something to do with your intellectual property and how the agency model has changed.) -Episode 48: Success: How to get more time freedom in your service business and make money (even on vacation) with Justin Salters -Case Studies: audreyjoykwan.com/case-studies Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here: https://audreyjoykwan.com/cheatsheet In the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scale Maybe you started as a solopreneur with zero people in your business. Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients. Before you know it, you’re at capacity. So, what happens if you want to grow bigger? Meet the Mighty Pod Model. The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap. If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/cheatsheet Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. | |||
| 02 Nov 2022 | 5 Pillars of a Productized Service That Help You Grow (even if you’re at capacity) | 00:13:55 | |
Let’s grow a complicated business that feels like a ball and chain. Said NOBODY. I’ve been there. I learned this lesson as the second in command of an agency. I could not turn off my brain and relax because I would worry about what was and wasn’t being done. It wasn’t until I looked at the business from a productized service perspective. It gave us more bandwidth to double the revenue and sell and exit the business. Since then, I’ve been behind the scenes of multiple six and seven-figure service-based businesses, helping agency owners who are at capacity get out of being stuck in service delivery to scale. It all starts by looking through the lens of a productized service. Listen to this episode of the Small But Mighty Agency to get the 5 pillars of a productized service that can help you grow (even if you’re at capacity) Show Links EP. 49: Why A Productize Service Agency? Do You Need It Download the FREE Productize Your Service Roadmap Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. | |||
| 16 Nov 2022 | How to Handle Unclear Scopes (profitably) in a Service Business | 00:09:32 | |
A potential client comes to you with a project, and the scope (a.k.a objectives, requirements and outcomes) is unclear. It happens to all service providers, and it can drain time, money, and your team It can distract you from scaling what works well in your business. Listen to this episode of the Small But Mighty Agency, where we look at how to handle unclear scopes and the power of the discovery process.
Productize Your Service Roadmap: https://audreyjoykwan.com/resources Ep 50: 5 Pillars of a Productized Service That Help You Grow (even if you’re at capacity): https://audreyjoykwan.com/podcast-ep50 “Less is More” is how you scale a service-based business How do I know this? I can 100% relate to where you are now. You feel like you’re wearing too many hats and can’t do it all… I know that if you create a complex business that makes you feel trapped, you will never want to grow your business. You’ll do little (or big!) things to self-sabotage growth because you don’t want to scale overwhelm; nobody does. I’ve been there. I learned this lesson as the second in command of an agency. I could not turn off my brain and relax because I would worry about what was and wasn’t being done. It wasn’t until I looked at the business from a productized service perspective. It gave us more bandwidth to double the revenue and sell and exit the business. Since then, I’ve been behind the scenes of six and seven-figure service-based businesses, helping agency owners who are at capacity get out of being stuck in service delivery to scale. It all starts by looking through the lens of a productized service. Download the FREE productize your service roadmap: https://audreyjoykwan.com/roadmap Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll ese you on the next one. | |||
| 30 Nov 2022 | Rebecca Teaff: Growing the team to cross seven figures | 00:25:39 | |
Can I tell you about a scenario I’ve encountered many times? I speak to service-based business owners who get stuck spending 9-5 every day in client meetings, and there’s no space for other things that need to happen. On the one hand, there’s plenty to celebrate because they have a fully booked service business. On the other hand, they are at capacity and the bottleneck in their business. They have a good team, but the challenge is that the team who got them here isn’t going to get them to the next season. Nothing puts that to the test than a burst of growth in your business because when that happens, it requires you to think differently about your leadership, culture and team structure. And different thinking doesn’t require you to work more in your business; you need to work less. Hear how this small business CEO changed her thinking and evolved her team so she could step into her CEO role and focus on crossing the seven-figure mark.
Website: https://redstartcreative.com/
How do I know this? I can 100% relate to where you are now. You feel like you’re wearing too many hats and can’t do it all… I know that if you create a complex business that makes you feel trapped, you will never want to grow your business. You’ll do little (or big!) things to self-sabotage growth because you don’t want to scale overwhelm; nobody does. I’ve been there. I learned this lesson as the second in command of an agency. I could not turn off my brain and relax because I would worry about what was and wasn’t being done. It wasn’t until I looked at the business from a productized service perspective. It gave us more bandwidth to double the revenue and sell and exit the business. Since then, I’ve been behind the scenes of six and seven-figure service-based businesses, helping agency owners who are at capacity get out of being stuck in service delivery to scale. It all starts by looking through the lens of a productized service. Download the FREE productize your service roadmap: https://audreyjoykwan.com/roadmap Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. | |||
| 14 Dec 2022 | Jennifer Taback: How cultural intelligence makes her agency innovative | 00:24:40 | |
What is a significant advantage of a small agency? It’s the ability to stay in its lane and go deep into a niche. Today, we’re talking to an agency owner about her niche in cultural intelligence. Cultural intelligence is not just a hot topic but a much-needed one. Authentic representation matters because it empowers. I’m speaking from my own experience as an Asian-Canadian who grew up seeing very few, if, at all, Asians represented as business owners (except for the stereotypical laundry mat or corner store owner). Cultural intelligence supports responsible brands in learning the difference between authentic and inauthentic ways to have diverse representation. I’m all for the authentic; I hope you are too. If that’s you, tune into this episode of the Small But Mighty Agency to hear how cultural intelligence in indigenous communities connects this agency owner to big brands. Show Links Website: https://deplume.ca/ “Less is More” is how you scale a service-based business How do I know this? I can 100% relate to where you are now. You feel like you’re wearing too many hats and can’t do it all… I know that if you create a complex business that makes you feel trapped, you will never want to grow your business. You’ll do little (or big!) things to self-sabotage growth because you don’t want to scale overwhelm; nobody does. I’ve been there. I learned this lesson as the second in command of an agency. I could not turn off my brain and relax because I would worry about what was and wasn’t being done. It wasn’t until I looked at the business from a productized service perspective. It gave us more bandwidth to double the revenue and sell and exit the business. Since then, I’ve been behind the scenes of six and seven-figure service-based businesses, helping agency owners who are at capacity get out of being stuck in service delivery to scale. It all starts by looking through the lens of a productized service. Download the FREE productize your service roadmap: https://audreyjoykwan.com/roadmap
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| 28 Dec 2022 | 4 lessons that grew my business by 30% | 00:09:22 | |
Here are the big four lessons I learned this year that helped me make money and grow my business by 30%. Each lesson is a way of thinking and being as we head into 2023, where the trend points towards buying decisions taking longer because people are more careful with spending. Hear why these lessons make me a better business owner with an even greater potential to accelerate growth in the new year:
“Less is More” is how you scale a service-based business How do I know this? I can 100% relate to where you are now. You feel like you’re wearing too many hats and can’t do it all… I know that if you create a complex business that makes you feel trapped, you will never want to grow your business. You’ll do little (or big!) things to self-sabotage growth because you don’t want to scale overwhelm; nobody does. I’ve been there. I learned this lesson as the second in command of an agency. I could not turn off my brain and relax because I would worry about what was and wasn’t being done. It wasn’t until I looked at the business from a productized service perspective. It gave us more bandwidth to double the revenue and sell and exit the business. Since then, I’ve been behind the scenes of six and seven-figure service-based businesses, helping agency owners who are at capacity get out of being stuck in service delivery to scale. It all starts by looking through the lens of a productized service. Download the FREE productize your service roadmap: https://audreyjoykwan.com/roadmap
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| 11 Jan 2023 | Katie Jefcoat: 5 ingredients for happiness “soup” | 00:23:00 | |
Do you believe in planning for more happiness and joy in your business? If you’re like me, you got your planning done in December, or maybe, January is the month you start planning. I don’t know a business owner who isn’t doing some sort of planning right now. Whether you do it at the end of the year or the beginning of the year, there’s no wrong or right time. But there is one thing many small business owners don’t do when they make strategic plans: you don’t actively plan for more happiness. That’s why in today’s episode, we talk about making happiness soup in 2023 and the five necessary ingredients to add to your plans for more joy. Show Links: Website: https://www.katiejefcoat.com/ How do I know this? I can 100% relate to where you are now. You feel like you’re wearing too many hats and can’t do it all… I know that if you create a complex business that makes you feel trapped, you will never want to grow your business. You’ll do little (or big!) things to self-sabotage growth because you don’t want to scale overwhelm; nobody does. I’ve been there. I learned this lesson as the second in command of an agency. I could not turn off my brain and relax because I would worry about what was and wasn’t being done. It wasn’t until I looked at the business from a productized service perspective. It gave us more bandwidth to double the revenue and sell and exit the business. Since then, I’ve been behind the scenes of six and seven-figure service-based businesses, helping agency owners who are at capacity get out of being stuck in service delivery to scale. It all starts by looking through the lens of a productized service. Download the FREE productize your service roadmap: https://audreyjoykwan.com/roadmap
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| 25 Jan 2023 | Suzie Bao: Racial representation in mentorship matters for business growth | 00:29:15 | |
What’s one of the best ways to grow faster and avoid painful mistakes? That’s an easy one for me: getting a mentor. As a business owner, having mentors helped me gain experiences not shared in books found on bookshelves; I’ve benefited from a better understanding of their wins and mistakes. But mentorship isn’t just for a business owner; it's also for your team and helping them reach their highest potential. Today, we’re talking about diversity, equity and inclusion in marketing and marketing agencies and, more specifically, ethnic and racial representation in mentorship. A Harvard Business Review article titled Truth About Mentoring Minorities: Race Matters inspired this episode. It took me back to when I started my agency career and what I wished was more available. If mentorship is important to you, tune into this episode. Show Links Truth About Mentoring Minorities: Race Matters https://hbr.org/2001/04/race-matters Asians In Advertising: https://www.asiansinadvertising.com/ “Less is More” is how you scale a service-based business How do I know this? I can 100% relate to where you are now. You feel like you’re wearing too many hats and can’t do it all… I know that if you create a complex business that makes you feel trapped, you will never want to grow your business. You’ll do little (or big!) things to self-sabotage growth because you don’t want to scale overwhelm; nobody does. I’ve been there. I learned this lesson as the second in command of an agency. I could not turn off my brain and relax because I would worry about what was and wasn’t being done. It wasn’t until I looked at the business from a productized service perspective. It gave us more bandwidth to double the revenue and sell and exit the business. Since then, I’ve been behind the scenes of six and seven-figure service-based businesses, helping agency owners who are at capacity get out of being stuck in service delivery to scale. It all starts by looking through the lens of a productized service. Download the FREE productize your service roadmap: https://audreyjoykwan.com/roadmap Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. | |||
| 08 Feb 2023 | Erika Montgomery: When to change, pivot or develop new offers in your business? | 00:27:52 | |
Is now the right time to change, pivot or develop a new offer in your business? As business owners, we can’t be tone death to what's happening in the market and the economy – both are different than just two years ago. What might have been working two years ago in your niche is rapidly changing, requiring you to make potentially big decisions. Today, we have a timely discussion from an entrepreneur of 18 years who has been named Best Female Marketing and PR CEO of the Year (USA) by Global 100. Listen to how she’s made some critical choices in her business, including insights from going through the 2008 recession and how she applies the lessons to her business today. Show Links threegirlsmedia.com: https://www.threegirlsmedia.com/ “Less is More” is how you scale a service-based business How do I know this? I can 100% relate to where you are now. You feel like you’re wearing too many hats and can’t do it all… I know that if you create a complex business that makes you feel trapped, you will never want to grow your business. You’ll do little (or big!) things to self-sabotage growth because you don’t want to scale overwhelm; nobody does. I’ve been there. I learned this lesson as the second in command of an agency. I could not turn off my brain and relax because I would worry about what was and wasn’t being done. It wasn’t until I looked at the business from a productized service perspective. It gave us more bandwidth to double the revenue and sell and exit the business. Since then, I’ve been behind the scenes of six and seven-figure service-based businesses, helping agency owners who are at capacity get out of being stuck in service delivery to scale. It all starts by looking through the lens of a productized service. Download the FREE productize your service roadmap: https://audreyjoykwan.com/roadmap Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. | |||
| 22 Feb 2023 | Erica Norris: 4 strategic activities that doubled her revenue and increased client retention | 00:26:44 | |
How to double your revenue and increase client retention in your business? It takes more than just getting more clients. Consider how the business can be sustainable when you want to double your revenue. You need to build internal capacity in your business. Nobody wants a rollercoaster service business when the churn rate is high, one month, you’re feasting, and the following month you’re fasting. While marketing and sales are essential, sustainability and scalability require strategic considerations, including how your team operates and delivers your services. Today’s episode explores four strategic activities that helped this agency owner double her revenue and increase client retention – with sustainability as the actual measurement of success. Show Links Website: https://talkfastsocial.com/ “Less is More” is how you scale a service-based business How do I know this? I can 100% relate to where you are now. You feel like you’re wearing too many hats and can’t do it all… I know that if you create a complex business that makes you feel trapped, you will never want to grow your business. You’ll do little (or big!) things to self-sabotage growth because you don’t want to scale overwhelm; nobody does. I’ve been there. I learned this lesson as the second in command of an agency. I could not turn off my brain and relax because I would worry about what was and wasn’t being done. It wasn’t until I looked at the business from a productized service perspective. It gave us more bandwidth to double the revenue and sell and exit the business. Since then, I’ve been behind the scenes of six and seven-figure service-based businesses, helping agency owners who are at capacity get out of being stuck in service delivery to scale. It all starts by looking through the lens of a productized service. Download the FREE productize your service roadmap: https://audreyjoykwan.com/roadmap Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. | |||
| 08 Mar 2023 | CXD Studio: How they turn clients into preferred partners and create a sustainable business | 00:28:15 | |
Do your clients see you as a partner or a vendor? What is the difference, and why does it matter? My guests today reached their first annual $500K in revenue by prioritizing setting themselves up as a partner to their clients and establishing a strategic relationship that is long term. If you’re in a vendor relationship, it's transactional, and your clients contact you when a transaction is needed. In a partner relationship, you have a deeper connection, including insights into the organizations' processes, working styles and communication, leading to more trust and long-term clients. Hear how this duo prioritizes building partnerships with their clients and why they kept their full-time job until the agency hit $500k in annual revenue. Show Links Website: https://cxd.studio/
How do I know this? I can 100% relate to where you are now. You feel like you’re wearing too many hats and can’t do it all… I know that if you create a complex business that makes you feel trapped, you will never want to grow your business. You’ll do little (or big!) things to self-sabotage growth because you don’t want to scale overwhelm; nobody does. I’ve been there. I learned this lesson as the second in command of an agency. I could not turn off my brain and relax because I would worry about what was and wasn’t being done. It wasn’t until I looked at the business from a productized service perspective. It gave us more bandwidth to double the revenue and sell and exit the business. Since then, I’ve been behind the scenes of six and seven-figure service-based businesses, helping agency owners who are at capacity get out of being stuck in service delivery to scale. It all starts by looking through the lens of a productized service. Download the FREE productize your service roadmap: https://audreyjoykwan.com/roadmap Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep59 | |||
| 22 Mar 2023 | Is The Agency Model The Best Path For You? | 00:13:42 | |
Attention all creatives, consultants, and marketers! Is the agency model the best path for scaling your service business? In this episode of the Small But Mighty Agency Podcast, I tackle this question and share my insights on the agency model drawing from nine years of hands-on experience building and coaching multiple six and seven-figure agency owners. I discuss the right time to consider the agency model, the difference between being self-employed and a business owner, and the self-employment trap that many service providers fall into. Plus, you'll learn the importance of consciously choosing between self-employment or business ownership and building effective systems and processes for team delivery. Find out if the agency model is the right choice for your business. “Less is More” is how you scale a service-based business How do I know this? I can 100% relate to where you are now. You feel like you’re wearing too many hats and can’t do it all… I know that if you create a complex business that makes you feel trapped, you will never want to grow your business. You’ll do little (or big!) things to self-sabotage growth because you don’t want to scale overwhelm; nobody does. I’ve been there. I learned this lesson as the second in command of an agency. I could not turn off my brain and relax because I would worry about what was and wasn’t being done. It wasn’t until I looked at the business from a productized service perspective. It gave us more bandwidth to double the revenue and sell and exit the business. Since then, I’ve been behind the scenes of six and seven-figure service-based businesses, helping agency owners who are at capacity get out of being stuck in service delivery to scale. It all starts by looking through the lens of a productized service. Download the FREE productize your service roadmap: https://audreyjoykwan.com/roadmap Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. | |||
| 05 Apr 2023 | Rebecca Bartlett: Overcoming the fears and self-doubt of growing an agency | 00:26:57 | |
Are you ready to take your business to the next level but feeling held back by fears and doubts? Join us for an inspiring episode where we explore the topic of cultivating courage as an entrepreneur. Hint: courage isn’t always about doing more; it can be about doing less. We discuss the not-so-obvious blocks that can hinder your growth and provide insights to overcome them. Discover the power of breaking free from generational conditioning and family expectations, evolving your identity, and recognizing your true self-worth. Whether you're a seasoned pro or just starting out, this episode is about taking a new perspective – slowing down to grow – in today’s fast-paced business environment. Hear how this agency owner cultivated the courage to succeed. Show Links Website: bartlettbrands.com “Less is More” is how you scale a service-based business How do I know this? I can 100% relate to where you are now. You feel like you’re wearing too many hats and can’t do it all… I know that if you create a complex business that makes you feel trapped, you will never want to grow your business. You’ll do little (or big!) things to self-sabotage growth because you don’t want to scale overwhelm; nobody does. I’ve been there. I learned this lesson as the second in command of an agency. I could not turn off my brain and relax because I would worry about what was and wasn’t being done. It wasn’t until I looked at the business from a productized service perspective. It gave us more bandwidth to double the revenue and sell and exit the business. Since then, I’ve been behind the scenes of six and seven-figure service-based businesses, helping agency owners who are at capacity get out of being stuck in service delivery to scale. It all starts by looking through the lens of a productized service. Download the FREE productize your service roadmap: https://audreyjoykwan.com/roadmap Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.
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| 19 Apr 2023 | Haley Dagan: How to overcome the challenge of letting go to build a team | 00:26:15 | |
Have you hit a wall in your business, struggling to grow from solopreneur to a lean team that can give you back more time? You’re not alone; it's a common struggle. Building a team for your service business goes beyond hiring people; it's about creating an effective organizational structure, developing processes, improving communication, and stepping into leadership. Today we’re exploring a challenge that shows up at many different stages of business growth. It's the challenge of learning to let go and give up some control so you can step into your leadership role. Our discussion on the podcast today shares valuable insights to help you overcome these obstacles, step into the CEO role and take your business from good to great. Show Links Website: https://thewrittenworldagency.com/ “Less is More” is how you scale a service-based business How do I know this? I can 100% relate to where you are now. You feel like you’re wearing too many hats and can’t do it all… I know that if you create a complex business that makes you feel trapped, you will never want to grow your business. You’ll do little (or big!) things to self-sabotage growth because you don’t want to scale overwhelm; nobody does. I’ve been there. I learned this lesson as the second in command of an agency. I could not turn off my brain and relax because I would worry about what was and wasn’t being done. It wasn’t until I looked at the business from a productized service perspective. It gave us more bandwidth to double the revenue and sell and exit the business. Since then, I’ve been behind the scenes of six and seven-figure service-based businesses, helping agency owners who are at capacity get out of being stuck in service delivery to scale. It all starts by looking through the lens of a productized service. Download the FREE productize your service roadmap: https://audreyjoykwan.com/roadmap Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.
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| 03 May 2023 | The Hidden Cost of DIY versus Delegation | 00:08:30 | |
What's the hidden cost of not building your team in your business? It's easy to fall into the trap of thinking that doing everything yourself is the best option, but the truth is, it can lead to burnout and regret down the line. As a coach and consultant, I've seen firsthand how entrepreneurs can take on a lot, but we all have a breaking point. So, what can you do to avoid falling into over-commitment and over the cliff of burnout? Invest in getting client delivery off your plate. But I know that most people only address pain when they're in pain. That's why it's easier to sell Advil than a vitamin. This episode is a vitamin episode about being proactive instead of reactive. If you're not experiencing growing pains in your business yet, lean in - this is your vitamin. And if you are experiencing growing pains, turn up the volume - this is your Advil. Don't wait until it's too late to make a change. Let's explore the hidden cost of inaction in your business and how to take action now to invest in your business's future. “Less is More” is how you scale a service-based business How do I know this? I can 100% relate to where you are now. You feel like you’re wearing too many hats and can’t do it all… I know that if you create a complex business that makes you feel trapped, you will never want to grow your business. You’ll do little (or big!) things to self-sabotage growth because you don’t want to scale overwhelm; nobody does. I’ve been there. I learned this lesson as the second in command of an agency. I could not turn off my brain and relax because I would worry about what was and wasn’t being done. It wasn’t until I looked at the business from a productized service perspective. It gave us more bandwidth to double the revenue and sell and exit the business. Since then, I’ve been behind the scenes of six and seven-figure service-based businesses, helping agency owners who are at capacity get out of being stuck in service delivery to scale. It all starts by looking through the lens of a productized service. Download the FREE productize your service roadmap: https://audreyjoykwan.com/roadmap Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.
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| 17 May 2023 | Chaos is holding you back from growing your business - here's why | 00:08:29 | |
Are you scaling chaos in your service-based business? If you started your business as a marketer, consultant or creative and have grown from a solopreneur to having a team, you may have some solopreneur habits holding you back. And if you've been following my journey, you already know that structure, roles, and processes are the secret sauce for keeping chaos at bay. But here's the twist: that's just one side of the story. As you transition from solopreneur to CEO, you need a whole new set of skills in your arsenal. In this episode, we share the solopreneur habits that might hold you back and the top three skills needed to go from solopreneur to CEO while reclaiming your time. Show Links Ep. 60: Is The Agency Model The Best Path For You? audreyjoykwan.com/podcast-ep60/
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| 31 May 2023 | Jon Morris: From seven to eight figures - the power of financial forecasting | 00:24:09 | |
How can agency owners leverage financial forecasting and modelling to better inform strategic planning and drive growth? Lean in as we talk to an agency owner whose secret to scaling from seven to eight figures is mastering financial forecasting. You might be at the stage of business where you’re doing this with minimal support, or you might have a fractional or even full-time Chief Financial Officer. Either way, this episode will get your gears turning on how to improve decision-making and allocate resources more effectively. Show Links How do I know this? I can 100% relate to where you are now. You feel like you’re wearing too many hats and can’t do it all… I know that if you create a complex business that makes you feel trapped, you will never want to grow your business. You’ll do little (or big!) things to self-sabotage growth because you don’t want to scale overwhelm; nobody does. I’ve been there. I learned this lesson as the second in command of an agency. I could not turn off my brain and relax because I would worry about what was and wasn’t being done. It wasn’t until I looked at the business from a productized service perspective. It gave us more bandwidth to double the revenue and sell and exit the business. Since then, I’ve been behind the scenes of six and seven-figure service-based businesses, helping agency owners who are at capacity get out of being stuck in service delivery to scale. It all starts by looking through the lens of a productized service. Download the FREE productize your service roadmap: https://audreyjoykwan.com/roadmap Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep65 | |||
| 14 Jun 2023 | Navigating the Messy Middle to Build Your Agency | 00:11:34 | |
What is the messy middle? The messy middle is the transformation phase, where you get out of client delivery and grow your business with a lean team. If you’re a marketer, consultant or creative who turned your skill and expertise into a service-based business, odds are you started your business for more opportunities and freedom. As you scale your business from just you to three, five or twenty, you unknowingly (or knowingly) hold onto freelancer and solopreneur habits that no longer serve your direction, and you end up overwhelmed. Welcome to the messy middle. Now what? If you think about it differently, the messy middle is a milestone because only some get to this transformation phase. To get through the messy middle, it's time to remove the freelancer or solopreneur hat and put on the agency owner hat. Tune in as we share the common habits that keep you stuck in the messy middle and how to navigate through this phase and come out stronger. Show Links
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| 28 Jun 2023 | How can Intellectual Property transform your service-based business? | 00:09:20 | |
Have you ever wondered how to find and develop your money-making intellectual property in your service-based business? Maybe you think you don’t have intellectual property, or you find yourself doing the work in your business but struggling to unlock the method to your expertise. In this five-part series on the podcast, we’re deep diving into how to find and develop your money-making intellectual property. In this series, we're going to hit three goals:
Today’s episode is part one. I’ll help you set the stage and say “yes” to embracing the IP (Intellectual Property) in your service business and share why starting now is ideal. “Less is More” is how you scale a service-based business How do I know this? I can 100% relate to where you are now. You feel like you’re wearing too many hats and can’t do it all… I know that if you create a complex business that makes you feel trapped, you will never want to grow your business. You’ll do little (or big!) things to self-sabotage growth because you don’t want to scale overwhelm; nobody does. I’ve been there. I learned this lesson as the second in command of an agency. I could not turn off my brain and relax because I would worry about what was and wasn’t being done. It wasn’t until I looked at the business from a productized service perspective. It gave us more bandwidth to double the revenue and sell and exit the business. Since then, I’ve been behind the scenes of six and seven-figure service-based businesses, helping agency owners who are at capacity get out of being stuck in service delivery to scale. It all starts by looking through the lens of a productized service. Download the FREE productize your service roadmap: https://audreyjoykwan.com/roadmap Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. | |||
| 12 Jul 2023 | Leverage these two foundations to break free from being a bottleneck | 00:12:39 | |
Are you looking to take your business to the next level without becoming the bottleneck? If that sounds like you, tune in. In this series, I'm bringing you short, power-packed episodes that reveal valuable insights on developing your money-making intellectual property so you can grow a business without being the bottleneck. Today, we're diving into part two of the series, where I'll be sharing two foundational elements that make intellectual property development easier for consultants, marketers, and creatives. Plus, you'll get to hear how these foundations transformed a solopreneur's consulting business, allowing her to step away from client delivery. Exciting stuff, right? I couldn’t agree more! Tune in today. Show Links Part 1: How can intellectual property transform your service-based business? Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. | |||
| 26 Jul 2023 | How to avoid a major trap that keeps you stuck as the bottleneck in your business | 00:12:04 | |
Do you know how to steer clear of the A to Z thinking trap?" It’s a major pitfall that keeps service-based business owners trapped as the bottleneck of their business. In this episode, we’ll give you step-by-step actions to avoid the trap or, if you're in it, how to get out - so you can grow your business and do it with a lean team. Show Links Part 1: Ep 67: How can intellectual property transform your service-based business? You have a lot on your plate as a marketer, consultant or creative business owner. You want to grow your business but are bogged down with busy work that doesn't move the needle. I know because I help six and seven-figure service-based business owners (120 and counting) who are at capacity get out of being stuck in client delivery to scale. Having a clear delivery system that works for a lean team can help you break free from this cycle. Get your hands on our Delivery System Blueprint to help you step out of the busy work and into more of what you love. Download the FREE BLUEPRINT Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. | |||
| 09 Aug 2023 | Creating more revenue-generating opportunities with a strategic service delivery structure | 00:10:22 | |
Are you ready to discover what can separate your service offerings from the pack? We're digging into the art of crafting a repeatable structure for your service delivery and what makes it possible to transfer your knowledge to others. In this episode, strategic service delivery structure isn’t just about the mechanics of intellectual property. There’s more. Understand how it's about making your mark and creating a legacy that stands the test of time. Let me explain in this week's episode. _______ This episode is part four of our series on finding and developing intellectual property (IP) in your service business. Whether you want to enhance your competitive edge, create processes that liberate you from the nitty-gritty or craft a magnetic marketing presence, this series shows you the power of IP to make it happen. Show Links Delivery System Blueprint Part 1: Ep 67: How can intellectual property transform your service-based business? Part 2: Ep 68: Leverage these two foundations to break free from being a bottleneck Part 3: Ep 69: How to avoid a major trap that keeps you stuck as the bottleneck in your business You have a lot on your plate as a marketer, consultant or creative business owner. You want to grow your business but are bogged down with busy work that doesn't move the needle. I know because I help six and seven-figure service-based business owners (120 and counting) who are at capacity get out of being stuck in client delivery to scale. Having a clear delivery system that works for a lean team can help you break free from this cycle. Get your hands on our Delivery System Blueprint to help you step out of the busy work and into more of what you love. Download the FREE BLUEPRINT Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep70 | |||
| 23 Aug 2023 | How to transform processes into profits | 00:09:19 | |
How do you transform processes into profits? If you want a higher ticket offering in your service-based business, tune in. You’re listening to the last episode of a series to help you break down a strategic system in your business called your intellectual property so that you can build a profitable business without burning out. Intellectual property drives results and helps your team deliver for your clients in your service-based business, and it’s a powerful tool for marketing and positioning when packaged and presented effectively. By leaning into this strategic system, you can reduce what feels like heavy lifting in your business. So tune in as I plug into transforming your processes into profits. Show Links: Part 2: Ep 68: Leverage these two foundations to break free from being a bottleneck Part 3: Ep 69: How to avoid a major trap that keeps you stuck as the bottleneck in your business Part 4: Ep 70: Creating more revenue-generating opportunities with a strategic service delivery structure Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep71 | |||
| 06 Sep 2023 | How do I set boundaries without worrying balls will get dropped? | 00:09:24 | |
Are you protecting your time effectively? Last month, I found myself in the emergency room of a hospital, and it got me thinking about the parallels between better boundaries in an emergency room and in a business. Not every challenge in a business, just like not every trip to the ER, is a life or death situation. The right boundaries help you prioritize what truly matters and let go of being the bottleneck. In this episode, I share how to set better boundaries so you can serve your clients better and guard your time to grow your business. Show Links Breakfree from Being the Bottleneck
We’ve all been there. Get access to a free private audio event, all about breaking free from being the bottleneck in your business. If you’re a consulting, marketing or creative agency owner, this thoughtfully curated line-up is for you. Featuring 5 business leaders – you won’t find this line-up anywhere else – who have gone through different seasons when “just delegate” isn’t enough.
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| 20 Sep 2023 | How the Curse of Expertise is Holding You Back | 00:06:57 | |
What if I told you that your expertise can get in the way of growing your business? It sounds counterintuitive, but it's a real barrier. The phenomenon is called the curse of the expert. It can play out in different ways on your journey from being a solo service-based business owner to an agency owner. But wait, isn't being an expert advantageous? When that expertise becomes a barrier to training your team or scaling your business, it's more of a curse than a blessing. In this episode, I share how your expertise becomes a barrier to scaling your business and how you can overcome the 'curse.' Show Links Stuck in the “it’s easier to do it myself” cycle? We’ve all been there. Get access to a free private audio event, all about breaking free from being the bottleneck in your business. If you’re a consulting, marketing or creative agency owner, this thoughtfully curated line-up is for you. Featuring 5 business leaders – you won’t find this line-up anywhere else – who have gone through different seasons when “just delegate” isn’t enough. Join me on the inside of this private audio event 👉Breakfree from Being the Bottleneck Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. | |||
| 04 Oct 2023 | How avoiding the comparison trap will reshape your 2024 strategy? | 00:12:17 | |
Have you ever felt the weight of comparing your journey to someone else's? You know, that irresistible urge to measure your progress against others, especially in this last quarter of the year. We've all been there, and today, I have insights to share on the comparison trap, drawing from lessons learned during my Master's Degree and the wise words of an Olympic Gold Medalist professor. Tune in if you're ready to navigate through distractions and pave a faster path to success because this might change how you plan for 2024 and beyond. Show Links Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.
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| 18 Oct 2023 | Ameet Khabra: How to know if your business stands out or blends in? | 00:25:39 | |
How do you challenge the norms in your niche? For example, do most businesses in your niche say they provide excellent customer service? And you find yourself saying something similar. If that’s you, it’s time to break free of the sameness and make a bigger impact. And if it’s not you, you can’t lose by exploring better positioning. I share two questions in this episode to help you explore better positioning. And find out how our guest answers the questions to make her mark as an agency owner. Show Links Website: https://hopskipmedia.com/ Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep75 | |||
| 01 Nov 2023 | 5 Ways to Position Your Agency as First Choice | 00:09:49 | |
Want to be the agency that clients think of in your niche? 👏Yes. Are you strategically positioned to attract more clients? Find out in this episode of the Small But Mighty Agency podcast. I’m focusing on what it takes to have powerful positioning in your business. Positioning isn’t just about standing out – it’s about being strategically positioned in the minds of your clients. Here’s a peek at what we’ll cover
Show Links: Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. | |||
| 15 Nov 2023 | Bonus Replay: 4 Lessons that Grew My Business by 30% | 00:10:09 | |
How did I land the emcee role for one of Canada’s largest TEDx? Great question. Here’s the secret. At the end of last year, I took a CEO day for myself — no distractions, no meetings, no laptop—just me and my notebook. I identified four lessons that grew my business. I’m replaying the episode for you all because if there was a secret to my year, it was knowing how to focus. Getting to host TEDX and having room to say yes was made possible by taking the lessons from last year into 2023. I used to get so busy in the excitement of planning for the next year that I didn’t spend enough time reflecting and distilling my lessons. Last year was different, and it paid off. Tune in to hear the lessons — every year builds on the next, and I hope it gets you thinking about the lessons you will distill and carry into 2024 for easier growth. Show Links
Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep77 | |||
| 29 Nov 2023 | 3 Communication Challenges to Master for a High-Performing Team | 00:10:52 | |
Did you know it requires more than systems and processes to get you out of client delivery, increase efficiency and scale your business? In today’s episode, I’m sharing why systems are merely a starting point and not the finish line because the crucial factor often overlooked is leadership. Leadership is how you create a scaleable business where people hold one another accountable, encouraging a bottom-up approach to accountability. The engine that makes leadership work, in other words, the heart of leadership, is communication. In this episode, we'll explore the three key communication challenges that leaders must excel at navigating to create a business that doesn’t require constant “top-down” management or accountability; instead, it creates “bottom-up” accountability. And I’ll reveal the ONE communication skill that can help you get there faster. Build a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep78 | |||
| 13 Dec 2023 | 4 Leadership Styles to Get You Out of the One-Size-Fits-All Approach | 00:10:22 | |
Are You Just Delegating or Truly Leading? If you've ever faced disappointment despite 'clear' instructions or felt like your leadership approach isn't resonating – I’ve been there too. Leadership is more than the oversimplified mantra of "just delegate.” There is much more to growing a business with a team than "just delegate.” Delegating is one style of leadership out of four styles. I’ve been doing leadership for 15 years, and I know relying on a one-size-fits-all approach always falls short. In this episode, I dive into 4 leadership styles that go beyond the oversimplified mantra of delegation. I’m talking about adapting your style so that you can build a stronger, more resilient, and high-performing team. Knowing which style to use can make all the difference, whether you're a seasoned leader or stepping into a leadership role for the first time. Tune in to get the goods on going from a delegator to a dynamic leader who knows how to tap into your team's strengths. Show Links LinkedIn Blog Post: 4 Leadership Styles to Get You Out of the One-Size-Fits-All Approach Build a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here.
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| 20 Dec 2023 | 5 Pillars that Anchored Business Growth in 2023 | 00:10:17 | |
Want to know the 5 pillars that anchored business growth this year? In our annual year-end review, we drill down to five learnings that will inform the steps for next year and share how you can take each one to level up in 2024. ⭐Purpose ⭐Retention ⭐Micro-Shifts ⭐Leadership ⭐Real-Life Connections You’ll hear how the pillars anchored the growth of my business and the growth of the agencies I coach, consult and support. So, let’s unwrap the year and grow better together. Tune in. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.
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| 03 Jan 2024 | 12 Steps to Make Better Decisions in Your Business This Year | 00:09:11 | |
Facing a decision and not sure which way to turn? The nature of being an entrepreneur is to make decisions; some decisions are quick, and others carry more risk and uncertainty. That’s why it’s an investment in yourself to check your intuitive decision-making process with a recipe for making better decisions. This 12-step process has helped me support an agency owner in selling and exiting his business and serve as a strategic thought partner to multiple six- and seven-figure agency owners. In this episode, I'm sharing my go-to 12-step process for when intuition doesn't cut it for major decisions and your quick thinking needs a strategic boost. Get actionable steps for making better decisions to grow your business this year. Show Links Build a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep81 | |||
| 10 Jan 2024 | 5 Hidden Biases That Lead to Slow Growth or No Growth | 00:11:22 | |
How do these 5 hidden biases lead to slow growth or no growth? As a coach and consultant, I get the privilege of looking beneath the surface of other people’s decision-making processes. And one or more of these five hidden biases can appear when you make strategic business decisions. Hidden biases sabotage sound decision-making. It creates havoc when they stay hidden. In this episode, I’ll uncover 5 hidden biases. Plus, I share examples of how these 5 hidden biases can impact your decision-making so you don’t fall into the trap unknowingly. Don’t let hidden biases unknowingly navigate your decisions. Tune In. Show Links Part 1: 12 Steps to Make Better Decisions in Your Business This Year Build a Mighty Pod Model for your agency so that client work isn’t dependent on you to scale. Get the Mighty Pod Model cheatsheet here. | |||
| 17 Jan 2024 | 4 Habits for Thriving When Motivation Wavers | 00:09:00 | |
Do you believe that motivation is key to success? What if I said it’s not? Because, let's be real, motivation is fickle. It comes and it goes. You won't get far if your actions depend on your feelings and you constantly wait for motivation. Even the seven-figure business owners I work with don’t always feel motivated. Rather than waiting, It's all about setting up a system that works when motivation takes a backseat. Let’s get that system set up for you today. In this episode, I share the 4 habits you can set up now to keep moving forward when you don’t feel motivated. Show Links Part 1: 12 Steps to Make Better Decisions in Your Business This Year Part 2: 5 Hidden Biases That Lead to Slow Growth or No Growth
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| 24 Jan 2024 | How a project debriefing system helps make better teams | 00:08:44 | |
What is the most important system in your business? Your answer may vary depending on your stage of business. If your business has a team, the most important systems aren’t just about “doing” the work. Highly valuable systems empower your team to be problem solvers and make continuous improvements. When you nurture a team of critical thinkers, you can be assured they are solving challenges that help you grow your business without you being there. That’s why post-project debriefs are powerful. A post-project debrief is a system that supports building highly effective and innovative teams. The often-overlooked system can transform your decision-making process, show your team how to make better decisions, enhance efficiency, and help you build a better team. Tune In. Show Links Part 1: 12-Step Framework I Use to Support Seven-Figure Agencies to Make Better Decisions Part 2: 5 Hidden Biases that Sabotage the Decision-making of Agency Owners Part 3: 4 Habits for Thriving When Motivation Wavers Build a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here.
Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep84 | |||
| 31 Jan 2024 | Predictions: What is Required for Agency Success in 2024? | 00:10:17 | |
How can agencies navigate growth with more ease in 2024? I work closely with seven-figure agency owners, and I have the opportunity to see overarching trends and patterns. I know we have heightened noise, and it’s harder to break through. I know with the economic changes, buying decisions require more trust than ever. It isn’t negative; it just requires new ways of approaching your business I also know that the need for done-for-you services (agency services) isn’t shrinking. The more complicated things like marketing become, the more need there is for expertise And the ultimate desire for lean business means less full-time staff and more agency contracts. With all that said, what are the predictions for agency success in 2024? Tune in for the insights to help you grow. Show Links: Episode 76: 5 Ways to Position Your Agency as First Choice How to Make Better Decision in Your Business Part 1: 12-Step Framework I Use to Support Seven-Figure Agencies to Make Better Decisions Part 2: 5 Hidden Biases that Sabotage the Decision-making of Agency Owners Part 3: 4 Habits for Thriving When Motivation Wavers Part 4: How a project debriefing system helps make better teams Build a Mighty Pod Model for your agency so that client work isn’t dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep85 | |||
| 07 Feb 2024 | Marcel Petitpas: The metrics that matter for profitability | 00:36:53 | |
What data do you need to look at in your agency to optimize profitability? In this episode, we examine the relationship between operations and finance in an agency and examine metrics that matter for profitability. You don’t need to be a CFO or COO to benefit from this episode; you just need to be curious about what metrics to track. You’ll gain a fundamental understanding in this episode of
By the end of the episode, you’ll be able to identify areas for improvement to boost your profitability. Tune in.
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| 14 Feb 2024 | How to grow the leaders that move your agency forward so you don’t burn out? | 00:07:33 | |
Do you need a strategy to elevate team members to leadership roles within your agency? How can you support your team in acquiring leadership skills and resilience beyond what you can teach them personally? If one or both questions resonate, this series is for you. Developing your rising leaders in your agency is required if you want to build a scalable business. I've walked the path from being an account coordinator to being an agency leader and helping agency owners scale and even exit the business. And I have a Master's in Communication focused on Organizational Development; I’ve walked the walk, and I know when agencies develop their leaders, they become scaled agencies. So follow along in our new series on how to grow the leaders that move your agency forward (so you don’t burn out). In part one today, learn our Hey Achievers Framework to empower your agency’s future leaders. Tune in. Show Links 4 Leadership Styles to Get You Out of the One-Size-Fits-All Approach: https://audreyjoykwan.com/podcast-ep79/ Hey Achievers Framework: https://www.linkedin.com/pulse/how-grow-leaders-move-your-agency-forward-so-you-dont-audrey-kwan-gpmfc/ Build a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here.
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| 21 Feb 2024 | 5 Key Things Doers Have To Unlearn to Succeed as Leaders | 00:12:49 | |
What if the very skills that have made you successful might now be the ones you need to reassess and unlearn to become an effective leader? We've seen it firsthand with our clients – the satisfaction that comes from executing tasks with precision, solving problems swiftly, and managing time like a pro. But what happens when those very skills, which once propelled your business or career forward, become obstacles to growth? As you aim to build a scalable business or lead an agency beyond day-to-day operations, the real work begins not just in acquiring new skills but in letting go of the old ones. In this episode, let's look at how you and your team can transition from doer to leader faster by tapping into the 5 key things doers have to unlearn to succeed as leaders. Tune In. Show Links Hey Achievers Framework for Growing Agency Leaders How to Grow the Leaders That Move Your Agency Forward So You Don’t Burn Out Build a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here.
Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep88 | |||
| 28 Feb 2024 | The “Big 3” Pillars Agency Owners Need to Build a High-Performing Agency | 00:11:00 | |
What separates high-performing agencies from the rest? It's more than just having a great product or service. The secret lies in this asset: unlocking your team's potential and, by extension, your agency. A high-performing agency has healthy profit margins, retains phenomenal talent, has streamlined operations and enhanced brand reputation. I've seen firsthand how growing your people – not just your directors– leads to more profits and efficiencies. The framework I'm sharing is designed to guide you in unlocking your agency's potential to scale. In this episode, I’ll share the big three pillars for high-performing agencies and how to use the pillars to identify and address gaps in your agency. Tune in. Show Links Part 1: Hey Achievers Framework for Growing Agency Leaders Part 2: 5 Key Things Doers Have To Unlearn to Succeed as Leaders Build a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.
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| 06 Mar 2024 | How I created a track record of tripling growth for agencies with this strategic system | 00:11:17 | |
What is the approach that has helped me build a track record for tripling growth for agency owners? Let’s start with what it’s not – it’s not about quick fixes or one-size-fits-all solutions. It's about a strategic system that has taken me years to distill into a lens (like a magnifying glass) you can use today. Like many experts, I had the expert’s curse, which means it's hard for me to step outside my brain to see how to distill my complex knowledge into more straightforward, more accessible concepts for you to use without losing the depth. But a magical thing happened when I went from sharing words to turning it into a resource that shows you the connections. I bridged the gap so you can see the system as a whole and use it to identify patterns in your agency and get to the solutions faster. In this episode, get to know the strategic system that has helped me build a track record for tripling growth for agencies and learn how you can use it, too. Don’t miss this one. Show Notes: Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep90 | |||
| 13 Mar 2024 | How to attract new clients on LinkedIn in 2024 | 00:39:38 | |
What moves should you make on LinkedIn to attract clients effectively this year? With the platform constantly evolving, understanding the dos and don’ts of LinkedIn can feel like a puzzle. In this episode, you’ll hear from a LinkedIn Marketing Agency Owner on how to make LinkedIn work for you. We dive into what’s working for content creation and engagement and explore how to avoid mistakes users commonly make on Linkedin. Whether LinkedIn has been your playground for a while or you’re just dipping your toes in, this episode is packed with practical tips and tricks you won’t want to miss. So, let’s get into it and find out how to leverage LinkedIn to attract clients in 2024. Show Links Connect with me on LinkedIn Build a Mighty Pod Model for your agency so that client work isn’t dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep91 | |||
| 20 Mar 2024 | What Are The Top Niches for Agency Success in The Current Economy? | 00:08:12 | |
What niches have the most opportunities for agencies right now? Yes, the riches are still in the niches. In other words, growth is most pronounced in specialization, not generalization, but not all niches are equal in this economy. Some niches are ripe with untapped opportunities for agency owners to carve out and tailor their expertise. So, what exactly are these lucrative niches? In this episode, I merge valuable insights from my work with niche-specific agencies and conversations with agency owners to share an emerging pattern for success in niches. Tune in to learn the three factors that make certain niches more lucrative than others right now. Show Links Build a Mighty Pod Model for your agency so that client work isn’t dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep92 | |||
| 27 Mar 2024 | How are successful niche agencies thinking and doing differently in the current economy? | 00:11:07 | |
What strategies are working for agencies that are leaders in their niche? ☝️It’s one thing to say that the riches are in the niches, but what are agencies that thrive in their niches doing differently than their counterparts? For one thing – they’re not scattering their efforts; niche agencies use laser focus to their advantage. Even if you specialize in an industry or sector, you still need to maximize what sets you apart, especially when niches are competitive and the economy is changing. Whether you are a niche or generalized agency, in this episode, find out what leading niche-focused agency owners are doing to stand out. Tune in to hear the four strategies agency owners leading in their niche are paying close attention to right now. Show Links: What Are The Top Niches for Agency Success in The Current Economy? Build a Mighty Pod Model for your agency so that client work isn’t dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep93 | |||
| 03 Apr 2024 | How to transfer niche knowledge to your team so you can scale | 00:11:29 | |
Have you struggled with letting go of client work and trusting your team to deliver? You might feel – even with processes – that your team can’t deliver at the level you want. It’s not unusual for agency owners to struggle with sharing their specialized knowledge with their team. The struggle is made more difficult when you don’t know or don’t solve the root of the issue. This misunderstanding leads to reliance on ineffective, "quick-fix" solutions. I often hear agency owners express the challenge as “my team let me down" or "I find it hard to delegate client responsibilities,” but the root is the struggle to transfer your niche knowledge. It’s a bottleneck that stunts business growth, operational efficiency, and your ability to step into a role where you work on your business more than you work in your business. In this episode, I explore the nuanced challenge of niche knowledge transfer and provide three key strategies for knowledge transfer in an agency. Show Links Are you flying by the seat of your pants building your agency and want more order to chaos? Start here. Get the Mighty Pod Model cheatsheet for a look inside a Small But Mighty Agency structure that scales.
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| 10 Apr 2024 | How to Prevent Shiny Distractions from Derailing Your Business Growth | 00:10:54 | |
Is it a great idea or a shiny distraction for your business? How do you decide?” I’ve seen business owners go all in on distractions at the expense of what is working in the business and derail their team because the shiny object syndrome is real. The one thing that entrepreneurs don’t lack is ideas and the tendency to be quick starts. Raise your hand if that’s you. New ideas can bring creativity and innovation and diversify opportunities – one hundred percent. But shiny distractions, such as new offers, services, and ideas, can threaten the foundation that has made your business successful if left unchecked. In this new series, I share how you can keep the shiny distractions from derailing your agency. Tune into this episode to get the number one guardrail you need to install in your business and three things not to overlook in your guardrail. Show Links Are you flying by the seat of your pants building your agency and want more order to chaos? Start here. Get the Mighty Pod Model cheatsheet for a look inside a Small But Mighty Agency structure that scales.
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| 17 Apr 2024 | Is the Pursuit of Quick Success Obscuring Your Strategic Vision? Here's How to Tell | 00:09:50 | |
How does the desire for quick success cloud long-term strategic thinking? It can appear as shiny distractions or band-aide approaches instead of dealing with the root cause. Why does this happen? It's a case of not seeing the forest from the trees because you’re standing among the trees. Ultimately, it makes your to-do list longer and your life harder as you go one step forward and two steps back. How can you tell if your pursuit of quick success obscures your strategic vision? Sometimes, it's hard to see until it’s too late. In this episode, I help you see the signs so you can course-correct. Tune into this podcast episode to hear:
Show Links Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep96 | |||
| 24 Apr 2024 | How to Empower Your Team and Let Go So You Don’t Burnout? [Case study] | 00:10:34 | |
Do you find yourself stepping back into the day-to-day of your business? You’re not alone. What if I told you that you might be creating more work for yourself by inserting yourself back into projects and that there is a better way? I get it. You’re an agency owner who fears that standards won’t be met without your direct involvement, clients will be unhappy, and relationships will deteriorate. It’s a common bottleneck, and in this episode, we’ll explore how to effectively stop jumping back in and let go with confidence so you don’t burnout. You’ll hear a compelling case study of an agency owner whose personal involvement became a major bottleneck and how I helped her break free. Stay tuned, and you’ll discover how to rethink and redefine your role so you can:
Show Links Get Your Agency Org Chart Cheatsheet to Build a Small But Mighty Agency Are you flying by the seat of your pants building your agency and want more order to chaos? Start here. Get the Mighty Pod Model cheatsheet for a look inside a Small But Mighty Agency structure that scales. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep97 | |||
| 01 May 2024 | Escape the Daily Grind in Your Agency: Key Processes You’re Overlooking | 00:11:25 | |
Are you feeling overly involved in the day-to-day tasks of your business? If removing yourself from certain day-to-day processes or tasks isn’t getting easier, you might have overlooked some key processes. In this episode, we share the concept of “invisible work.” Invisible work is the critical yet often overlooked processes that you might be handling because you don’t know how to get it off your plate. Your invisible work wastes valuable time and keeps you working in your business instead of on your business. If you can’t fully articulate the invisible work, it stays invisible, holding you back from scaling your business. When you uncover the invisible work, you also gain a strategic advantage by revealing more of your intellectual property. ⭐Tune into this week’s podcast episode to:
Show Links Get Your Agency Org Chart Cheatsheet to Build a Small But Mighty Agency Are you flying by the seat of your pants building your agency and want more order to chaos? Start here. Get the Mighty Pod Model cheatsheet for a look inside a Small But Mighty Agency structure that scales. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep98 | |||
| 08 May 2024 | 5 Powerful Reasons Top Agencies Have Referral Programs (and why you need one) | 00:10:46 | |
he podcast, I’ll share:
Where to begin? Start with the first episode, where we explore why top agencies thrive with referral programs and why yours should too. Don't miss out on transforming how you think about referrals. Show Links Connect with Audrey on Linkedin Join the Agency Together waitlist I’m opening the doors to a community that will help you get more referrals. Join our network of niche agency owners who value collaboration to grow their bottom lines together. Agency Together is a community and referral network that helps you grow your book of business through curated referral and collaboration pods. If you’re curious about how Agency Together will help you uncover the untapped potential of referrals, click here. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep99 | |||
| 15 May 2024 | 4 Key Referral Channels: Are You Using Them to Get More Clients | 00:12:38 | |
How effectively are you leveraging referrals to get more clients? Hubspot Sales Trend Report emphasized the importance of referrals, especially when buyers are more cautious about spending money. Referrals are the top way to receive high-quality leads and shorten the sales cycle because it’s worth more in trust than a cold lead or sales rep. In part two of this mini-series on how to get more referrals, I unpack the top four referral sources every agency owner should know and include in their marketing and sales plan. Knowing the different referral sources will help you build a better system for consistent referrals. Tune into this episode of the podcast to discover:
Show Links Get On The Agency Together Waitlist to Secure Your Spot Part 1: 5 Powerful Reasons Why Top Agencies Have Referral Programs (And Why You Need One) I’m opening the waitlist to our community – Agency Together. Agency Together is not just another networking community. You gain a curated referral network for agency owners who value growing their bottom line with strategic collaboration. Join Agency Together to grow with strategic collaborations and consistent referrals. 👉Get On The Waitlist to Secure Your Spot As a community, Agency Together will change your referral game; join the members who know that together, they can tap into more of the 84% of decision-makers who start their buying process with a referral.
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| 22 May 2024 | How To Get More Consistent Referrals for Your Agency | 00:12:32 | |
Want more referrals and clients for your agency? Getting consistent referrals doesn't have to be a mystery. If you’ve been following our “How to Get More Referrals” series, you’re already on the path to leveraging a referral strategy that brings in consistent clients. Referrals aren’t just about asking for business—they're about creating a culture and ecosystem that naturally encourages and rewards the sharing of opportunities. Remember, 84% of B2B decision-makers start the buying process with a referral. This episode will help you reach those decision-makers by activating your referral channels. Learn the best practices for activating ⏭️existing clients, ⏭️strategic partnerships, and ⏭️associations to generate consistent referrals. Tune in now! Show Links Agency Together Part 1: 5 Powerful Reasons Why Top Agencies Have Referral Programs (and why you need one) Part 2: 4 Key Referral Channels: Are You Using Them to Get More Clients Want to grow your agency and get more clients with consistent referrals? Join me over at Agency Together. Agency Together is not just another networking community. You gain a curated referral network for agency owners who value getting more clients with strategic collaborations. I believe in helping each other grow; we are stronger together. Agency Together is not a program, course, or mastermind. We are a community focused on collaboration to get more referrals and grow your agency. To find out more and secure your spot, go to audreyjoykwan.com/agencytogether Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep101 | |||
| 29 May 2024 | How to know if a referral network is right for you? | 00:11:56 | |
How do you know if a referral network is right for you? Imagine having a network that’s not just another mastermind or course but a community focused on helping you grow through strategic collaborations and consistent referrals. Picture this: curated connections, referral pods, and collaboration events tailored to extend your reach and grow your business. At Agency Together, we’ve created a purposeful community where the intent is crystal clear: generating strategic collaborations and referrals to grow your agency. If you’re an agency with a niche, tune in. We’ll dive into:
Don’t miss this episode. Learn how to stand out, get more clients in a referral network and leverage a referral community for maximum impact. Show Links Is Agency Together Right for You? Join a community where the intent is crystal clear: generating strategic collaborations and referrals to grow your agency without feeling the transactional ick factor. You should apply for Agency Together if want consistent referrals and collaborations opportunities to increase visibility for your brand and agency. Apply here.
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| 05 Jun 2024 | 5 Advantages Niche Agency Owners Are Capitalizing On Today | 00:11:50 | |
To niche or not to niche? It’s a very relevant question to agency owners. As I started to think that the topic of niching was overdone, I started to see a pattern in conversations with agency owners pop up. Standing out is challenging because agencies compete for general attention instead of being specific. So, instead of creating better opportunities for niche clients to find you, you end up chasing and convincing clients – it takes much more work. In this week's podcast episode, I explore the five key advantages niche agency owners are capitalizing on today. We’re examining what niche agency owners leverage in a noisy market to achieve substantial and sustainable growth. We’ll get into:
Tune in, and let's get started! Show Links Access a curated referral network to help niche agency owners get more referrals with strategic collaborations. Do you want a network and community that helps you collaborate strategically to get more referrals? Start here 👉 Take a look at Agency Together and see if you're the right fit. | |||
| 19 Jun 2024 | 4 Perspectives On a 4-Day Work Week for Your Agency | 00:12:27 | |
If the thought of a 4 day work week has crossed your mind, my guess is that you’ve gone back and forth thinking about it. Implementing a four-day workweek takes thought and consideration – so in today’s episode of the Small But Mighty Agency Podcast – I bring along a few friends who have implemented four-day work weeks. You’ll get four different perspectives and four unique insights on this week's episode. This summer, we’re doing something different on the podcast by bringing you a few a-sync episodes. A-sync episodes are not live interviews with our guests. Instead, I posed the same question to four people: Q: What insight or challenge have you encountered with a 4-day work week, and how do you address it in practice? Then, I asked each guest to record a clip under three minutes long and share their unique perspective. My goal for these a-sync episodes is to help you get “to-the-point answers.” Tune in as we get to the point of the 4-day work week. Show Links Want more referrals, connections, and strategic collaborations to grow your agency? Agency Together is the only community and network specifically designed to help niche agencies strategically collaborate to get referrals. It doesn't have to be a dog-eat-dog world in which one Agency's gain is another's loss. We're here to change that, and help agencies grow together. If that resonates, apply today here: Agency Together | |||
| 03 Jul 2024 | How to Optimize Account Management for Better Client Retention | 00:29:16 | |
Your account managers are key to client retention. Excellent client account management leads to happy clients, and when clients are happy, they don’t churn. My first role inside agencies was in Account Management, and I know what it takes to be a great account manager and lead account managers because I lived it for years. When you walk in the shoes, you know the size of those shoes. My guest today, Taylor McMaster, has done exactly that, too. Today, she owns a fractional Account Management agency. In this latest episode of the Small But Mighty Agency podcast, we unpack the myth of the do-it-all account manager, Why? The expectation of the do-it-all account manager is often unrealistic and prevents your account managers from being effective at helping you retain clients. In this episode we’ll dive into:
Tune in as we share how to optimize your account management team to keep clients happy, reduce churn and improve retention. Show Links Get the free Agency Together Newsletter and Build a Small But Mighty Agency Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Get the free Agency Together Newsletter here. DOT & Company: dotandcompany.co Happy Clients Podcast | |||
| 17 Jul 2024 | 4 Keys for Successfully Introducing New Services | 00:32:42 | |
What does a successful pivot into new services look like for an agency? It’s not always smooth sailing! In our latest episode, we chat with Ted Lau about how he identified the need for a more profitable and stable service niche during a difficult business partner break-up. By prioritizing client feedback, Ted transitioned his business from a creative services provider to a lead-generation digital marketing agency. He leaned into four keys for growing the agency and navigating the pivot:
Tune into this episode to discover the whole story and learn actionable tips. Show Links: Ted’s LinkedIn Are you flying by the seat of your pants building your agency and want more order to chaos? Start here. Get the Mighty Pod Model cheatsheet for a look inside a Small But Mighty Agency structure that scales. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. | |||
| 31 Jul 2024 | What’s Working in Marketing this Quarter to Drive Sales? | 00:14:31 | |
What’s working in marketing this quarter to drive sales? First, there is no one-size-fits-all to anything. Finding what works for your business is an exercise in understanding your ideal buyers, but the opportunity to see and hear what works for others can help you optimize or streamline what works for you. That’s why we’ve invited three friends who are marketing specialists in their specific niches to share what is working for them and their clients. You’ll hear three powerful insights that are generating results for each of these marketing specialists:
A common thread connecting each of these insights, despite their different areas of expertise, is the focus on increasing trust and building relationships. Tune in to this episode to see how the foundation of increasing trust and building relationships is being implemented across different businesses. You'll get actionable insights to enhance your marketing efforts and drive more sales. Show Links Free Discovery Call for Agency Together Get the Free Agency Together Newsletter. Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep107 | |||
| 14 Aug 2024 | Why Claiming a Niche Helps You Get More Clients Without Stressful Marketing | 00:34:10 | |
What is the number one thing that stops agency owners from specializing in a niche? Fear. It’s the fear that niching down will result in fewer clients. But the reality is quite the opposite. I see niche agencies thrive every day, and their success stories speak volumes about the power of specialization. In today’s episode, Amanda Lee Smith shares the transformative process that led her to a niche and the defining moments that made her go all in. Her agency has worked with brands like Adidas, Arcyterx, Lululemon, and Allbirds because of their specialty in outdoor sports and activities. What sets her agency apart is its deep industry knowledge and its ability to partner with clients as true experts. Specializing has made working with dream clients not just possible but a reality. Of course, the decision to specialize isn't always straightforward; it requires introspection, experimentation, and a willingness to adapt. In this episode, Amanda shares key actions that helped her claim and thrive in her niche. Including:
Tune into this episode to hear the transformative journey and gain actionable insights into claiming and thriving in your own niche. Show Links Get the Free Agency Together Newsletter. Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep108 | |||
| 28 Aug 2024 | How to scale by franchising your agency (she did it, so can you) | 00:33:38 | |
Has the thought of franchising your business ever crossed your mind? Whether your answer is a “yes” or “no,” this episode will get you thinking about what is possible. If you want to leverage your business and explore new growth avenues, building a marketing franchise is an option. But as you might guess, it’s not just about having a great business idea—it’s about having proven systems and processes that can scale. So, what does it take to transform an agency into a successful franchise? In today’s episode, we sit down with Vivian Olodun, CEO of Flourish Media, who shares her journey from agency owner to franchisor. Here’s what you’ll learn:
Tune in today to hear how this agency owner is doing things differently and gain actionable insights into how to leverage your business better. Show Links Get the Free Agency Together Newsletter. Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep109 | |||
| 11 Sep 2024 | How AI Helped One Agency Double Productivity – Here’s How | 00:38:57 | |
What if you could cut your task from hours to minutes—wouldn’t that change how your agency operates? Imagine if what took you 14 hours now takes you 2 hours, or what took you 4 hours now takes 35 minutes? For Matt Rouse, co-owner of Hook SEO, those numbers reflect the reality of how AI is raising his agency's productivity. In this episode, Matt shares how AI has drastically increased productivity at his agency, helped him streamline operations, enhanced client services, and even developed new offerings. Here’s what you’ll learn:
If you're wondering whether AI will take over jobs in the agency space, Matt answers with a resounding yes—but with a twist. Tune in to hear how AI has changed the way this agency works and gain practical insights on how your agency can harness AI to save time, improve quality, and remain competitive. Show Links Digital Marketing Masters Podcast Get the Free Agency Together Newsletter. Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep110 | |||
| 25 Sep 2024 | Why Collaborative Ecosystems Are The Future of Small Agency Growth | 00:08:06 | |
Are you a small agency owner wondering how to really stand out? If you've been feeling the pressure of competition and questioning how to unlock new growth opportunities, you're in the right place. In today's episode, I’m unpacking a strategy to transform how you approach growth. The future of small agencies is in building networks, not silos. Specialization and collaborative ecosystems are already opening doors to new opportunities that many small agencies might have thought were out of reach. That’s why in this episode, I’m sharing the answers to these three key questions:
If you’re of the mindset that other agencies who offer the same services are your competition, it could be limiting your potential. So stick around because if you want smarter ways to grow and shape the success of your agency, this episode will point you in the right direction. Show Links If I may suggest a collaborative ecosystem, check out Agency Together – a referral network designed to help busy agency owners get more consistent referrals and connections without wasting time. Don’t Forget The Free Agency Together Newsletter. Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.
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| 09 Oct 2024 | Stuck In a Plateau? How Repositioning Might Be the Answer | 00:09:35 | |
Has your agency hit a plateau? Maybe you're attracting the wrong clients or feeling like your services aren’t being valued as much as they should be. If this sounds familiar, it might be time to rethink your positioning. In this episode of Small But Mighty Agency, we’re diving into how repositioning your agency can help you:
Wondering if it’s time to reposition? I’ll walk you through the four key signs that indicate a shift is needed and share actionable steps to successfully reposition your agency and reignite growth. Key Takeaways:
Let me know your thoughts after you listen—I’d love to hear from you! Show Links Access our network designed for agency owners to get more consistent referrals, connections and collaborations. Agency Together can save you time and help you build a network that gets you the clients you want to work with. And don’t forget the free Agency Together Newsletter. Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep112 | |||
| 23 Oct 2024 | Building a Work-Life Balanced Agency Without Sacrificing Productivity or Client Satisfaction | 00:32:12 | |
If you're wondering how to boost team morale and client satisfaction while giving your team the gift of time, this episode is for you. Revenue goals are important for agency owners, but so is achieving a sustainable work-life balance. And one concept that's been making waves in the agency space is the four-day workweek. While we've touched on this topic before, today, we’re getting into details with actionable insight you can put into practice even if you’re not fully ready for the four-day workweek. You’ll meet Teylor, who leads a thriving five-person agency that has fully embraced the four-day workweek for three years. So, even if having a shorter work week isn’t on your radar, this episode is jam-packed with ideas to help your business save time and have happier clients. Tune in to hear:
Listen in as Teylor offers insights to building a work-life balanced agency without sacrificing productivity or client satisfaction. Show Links Book Recommendation: Shorter: Work Better, Smarter, and Less Tools Mentioned: Harvest, Basecamp LinkedIn: Teylor Schiefelbein Email: Teylor@ArmadaDigitalCo Access our network designed for agency owners to get more consistent referrals, connections and collaborations. Agency Together can save you time and help you build a network that gets you the clients you want to work with. And don’t forget the free Agency Together Newsletter. Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep113 | |||
| 06 Nov 2024 | How to grow your agency without losing culture and connection | 00:33:59 | |
What’s the secret to building a high-caliber, close-knit team as your agency grows? Growing an agency isn’t just about increasing numbers; it’s about expanding in ways that keep your team engaged, connected, and performing at their best. In this episode, we dive into building a strong, scalable culture that keeps your team driven and purpose-focused. I’m joined by Victoria Gray, COO of Conversion Digital, a boutique agency that’s doubled in size under her leadership while maintaining a high-performing, purpose-driven vibe. We’ll cover:
If you’re looking to build a dynamic, motivated team, this episode is full of practical tips to help you grow while staying true to your agency’s core values. Let’s dive in." Show Links LinkedIn: Victoria Gray Conversion Digital: conversiondigital.ca Access our network designed for agency owners to get more consistent referrals, connections and collaborations. Agency Together can save you time and help you build a network that gets you the clients you want to work with. And don’t forget the free Agency Together Newsletter. Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep114 | |||
| 20 Nov 2024 | Is Your Agency Missing Out on Referral-Ready Relationships? | 00:15:15 | |
How many of your network connections are sending you high-quality referrals? Take a moment to think about it. If your answer is "not enough," you’re not alone. Many agency owners believe that growing the size of their network is the key to getting more referrals. But here’s the truth—it’s not about how many people you know; it’s about how well you know them and, just as importantly, how well they know you. Today, we’re breaking down a big misconception in the agency world: the belief that a bigger network equals better results. Spoiler alert—it doesn’t. What often gets overlooked is a huge opportunity: agency-to-agency referrals. But let’s address the common concern: Won’t we step on each other’s toes? If one agency gains a client, doesn’t another lose? Not at all. Collaboration, when done with the right intent, is far more powerful than competition. In this episode, I’m diving into:
Let’s rethink what it means to have a network that truly works for your agency! Show Links: Join the Agency Together Newsletter: https://audreyjoykwan.com/newsletter Explore Agency Together: https://audreyjoykwan.com/Agency-Together/ Connect with Audrey on LinkedIn: https://www.linkedin.com/in/kwanaudrey/ Don’t forget the free Agency Together Newsletter. Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. | |||
| 04 Dec 2024 | Are You Hesitant to Niche? Let’s Talk About Why (and How to Overcome It) | 00:28:45 | |
Why are agency owners so hesitant to niche even when niching is hailed as the secret to agency success? Let’s be real—deciding to niche can feel daunting. Fear of losing clients, choosing the wrong niche, or limiting your creativity might be holding you back. In this episode of the Small But Mighty Agency podcast, I’m breaking down the top reasons agency owners resist niching (as shared by a network of agency owner friends, colleagues and clients) and how to overcome those fears to build a thriving, sustainable business. What You’ll Learn in This Episode:
Whether you’re already exploring a niche, niche-curious, or hesitant to take the plunge, this episode will give you the clarity, focus, and actionable tips you need to move forward confidently. Show Links Subscribe to the Agency Together Newsletter for insights on building referral-ready networks and driving growth through collaboration. | |||
| 18 Dec 2024 | 3 Opportunities Agency Owners Can’t Ignore in 2025 | 00:14:03 | |
What trends will shape the agency landscape in 2025? As we head into 2025, it’s clear the agency world isn’t slowing down—it’s evolving faster than ever. In this episode of the Small But Mighty Agency Podcast, I’m diving into three game-changing trends every agency owner needs to know to stay ahead and plan smart for the year ahead. Let’s be real: AI is everywhere right now, and unless you’ve been living under a rock, you’ve probably noticed its rapid rise. But here’s the thing—it’s not just about AI as a tool. The bigger story is how AI is reshaping human connections and changing how you market and build relationships. We’ll also look at two other key trends shaping 2025: how the misinformation economy is shaking up trust in the market and what the rise of fractional providers means for how agencies operate and innovate. Join me as I break down the opportunities:
Grab your coffee or tea, and let’s tackle these trends together. Resources Mentioned
Join the Conversation 🎟️ Register now at agencytogether.com/mixer-event If this episode resonated with you, share it with another agency owner navigating these shifts. Let’s tackle 2025 together and make it a year of meaningful growth and success! Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep117 | |||
| 08 Jan 2025 | How to Leverage 9 Overlooked Partnerships to Accelerate Your Agency’s Growth | 00:30:49 | |
Are You Missing Out On 9 Hidden Types of Agency Partnerships? Most agency owners know about basic referral partnerships. But what if I told you there are NINE different types of strategic partnerships that could transform your agency's growth? (And I bet you're only using one of them.) In this special episode, I'm pulling back the curtain on partnership strategies that are quietly generating results for agencies. These aren't your typical "let's trade referrals" arrangements – they're growth engines that can accelerate your client acquisition. Warning: This episode might completely change how you think about growing your agency. You'll discover:
Plus, I'm sharing exactly how to implement each type of partnership, complete with real examples from agencies just like yours. If you want to put these strategies into action. Join us at the Strategic Partnership Mixer. RSVP at agencytogether.com/mixer-event. Stop leaving growth opportunities on the table. Let's transform your approach to partnerships! Resources Mentioned:
Connect With Audrey:
Don’t forget the free Agency Together Newsletter. Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep118 | |||
| 22 Jan 2025 | Trust Equity: Why Less Experience is Winning at Higher Prices | 00:07:35 | |
Trust-equity over track record? It's happening. Here's why... Did you know that 70% of the decision about your agency is made before you even showcase your results? Last week, I spoke with an agency owner who lost a pitch to a competitor charging 20% more - despite having less experience and a smaller track record. His response? "They somehow seemed like the safer choice." In this episode of the Small But Mighty Agency Podcast, we unpack why great work alone isn't winning business anymore and what's really driving agency selection in today's market. Whether you've lost opportunities to less experienced agencies charging premium rates or you're the newer agency looking to command premium rates, you'll discover why trust equity matters more than your track record and years in business. This is a must-listen for any agency navigating today's shifted landscape. Key takeaways:
If you're tired of hearing, "Your work is fantastic, but…," this conversation is for you. Resources Mentioned: Connect:
Don’t forget the free Agency Together Newsletter. Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep119 | |||
| 05 Feb 2025 | Are VIP Days the Best-Kept Secret for Your Agency? | 00:34:20 | |
If you’ve ever had a prospect say, “I want to work with you, but I’m not ready for a full retainer,” you might be leaving money on the table. VIP days offer a high-impact way to deliver results quickly—without the commitment of a long-term engagement. But are they the right fit for your agency? In this episode, I sit down with Melissa Mitchell, founder of Wandermint Creative, a YouTube marketing and video coaching agency. Melissa has mastered the VIP day model and shares how she integrated it into her agency to attract premium clients and increase revenue—without overcomplicating her business. She also reveals why she evolved her VIP days into VIP weeks and how it’s benefiting both her agency and her clients. Tune in to learn:
If you’re looking for new ways to package your expertise, attract the right clients, and scale your agency without overcomplicating your operations, this episode is for you! Connect with Melissa Mitchell: YouTube channel checklist freebie: https://wandermintcreative.com/youtubechecklist My new VIP Week offer: https://videogrowthplan.com/90-day-roadmap Resources & Links: Don’t forget the free Agency Together Newsletter. Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter.
Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep120 | |||
| 19 Feb 2025 | From Creative Doer to Agency Owner—Without Burning Out | 00:31:38 | |
Transitioning from a creative doer to an agency owner is exciting—but it can also be overwhelming. Many creatives struggle with letting go of control, building a team, and shifting from doing the work to leading the business. If you feel stretched thin trying to manage everything, this episode is for you. Today, I’m joined by Kait Day, Founder of Nowadays Studio, who shares her journey from being a burned-out freelancer to leading a thriving five-person agency. She opens up about the challenges of hiring, delegating, and trusting her team—and how doing so has allowed her agency to grow without overworking herself. What you’ll learn in this episode:
If you want to scale your agency without micromanaging, burnout, or bottlenecking your own growth, you won’t want to miss this conversation. Connect with Kait Day: Instagram: @nowadaystudios Linkedin: https://www.linkedin.com/in/kait-day/ Resources & Links: Find me on LinkedIn Don’t forget the free Agency Together Newsletter and free mini-course today to grow your agency. Join hundreds of agency owners receiving insights about growing and leading a small but mighty agency. As a bonus, get our free mini-course on building a Trust Equity Ecosystem, so you're not chasing clients and commanding premium rates. Get the free newsletter and bonus free mini-course today. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep121 | |||
| 05 Mar 2025 | Stop Thinking Your Team Should Just Know—Set These Clear Expectations Instead | 00:31:21 | |
If you've ever caught yourself thinking, “My team should just know what to do” or “Why can’t my team read my mind?”—this episode is for you. The truth is, unspoken expectations lead to missed deadlines, miscommunication, and frustration on all sides. But there’s a better way to make your expectations so crystal clear that your team knows exactly what needs to be done—without the guesswork? Today, I’m joined by Kendra Johnson, leadership development specialist and founder of The Venned Group to noodle on one of my favourite topics, communication and leadership. We’re going to break down why unclear expectations hold teams back—and how to fix it. In this episode, we’re diving into:
If you want to spend less time micromanaging and more time seeing your team thrive, you won’t want to miss this conversation. Let’s get into it! Connect with Kendra LinkedIn: linkedin.com/in/kendrajeanjohnson Website: vennedgroup.com Resources & Links: Find me on LinkedIn Don’t forget our free build your Trust Equity Ecosystem mini-course today to grow your agency. Join hundreds of agency owners receiving insights about growing and leading a small but mighty agency. As a bonus, get our free mini-course on building a Trust Equity Ecosystem, so you're not chasing clients and commanding premium rates. Get the free newsletter and bonus free mini-course today. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep122 | |||
| 19 Mar 2025 | How to Stop Losing Clients to Bad Presentations | 00:33:52 | |
Presenting with confidence and clarity isn’t just about public speaking—it’s about winning more business. Whether you’re pitching to a potential client or leading a workshop, your ability to deliver a compelling presentation can make or break the deal. In this episode, Laurie-Ann Murabito, an award-winning professional speaker, shares how agencies can craft client presentations that captivate, establish authority, and drive results. She breaks down a simple yet powerful presentation framework, highlights common pitfalls to avoid, and reveals how storytelling can transform your sales approach. Tune in to discover how to: ✔ Structure your presentations for maximum impact This episode is packed with actionable insights—perfect for agency owners looking to refine their presentation skills and close more deals with confidence!
Resources & Links: Find me on LinkedIn Don’t forget the free Agency Together Newsletter and free mini-course today to grow your agency. Join hundreds of agency owners receiving insights about growing and leading a small but mighty agency. As a bonus, get our free mini-course on building a Trust Equity Ecosystem, so you're not chasing clients and commanding premium rates. Get the free newsletter and bonus free mini-course today. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep123 | |||
| 02 Apr 2025 | How Small Agencies Grow Without the Grind | 00:10:40 | |
When I helped sell and exit a niche agency in the orthodontic space, one thing became crystal clear: we didn’t grow by chasing everything. We grew by staying focused, building trust, and saying no to the wrong opportunities — even when it felt risky. It wasn’t loud, but it was strategic, and it worked. And that approach? It’s not just relevant — it’s exactly what works in today’s skeptical market. Clients are more cautious. Referral partners are more selective. And hustle-heavy growth tactics? They’re falling flat. What I’m seeing across the agencies I work with — and inside Agency Together — is a shift: 🚫 Less “do more.” In this episode of the Small But Mighty Agency Podcast, I’m breaking down five growth habits that help small agencies scale without the grind while still building serious momentum. Here’s what I cover:
If staying relevant without selling your soul is your priority, this episode is for you Resources & Links: Get the Trust Equity Scorecard – My free tool to help you measure how well your agency is building trust at scale — and where to focus next to grow through retainment, referrals, partnerships, and positioning. Connect with me on LinkedIn Don’t forget the free Agency Together Newsletter and access our free mini-course on building Trust Equity to help you be a thought leader agency. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. ANd I’ll See you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep124 | |||
| 16 Apr 2025 | What Makes Small Agencies Easy to Refer (and Hard to Forget) | 00:16:55 | |
Let’s talk about referrals—not as a bonus, but as a strategy. If you’ve been growing your agency through great work and word of mouth, but you’re starting to realize that waiting for referrals isn’t the same as designing for them… this episode is for you. Because the most successful Small But Mighty agencies don’t leave referrals to chance. They build referral-ready relationships and strategic partnerships—on purpose. Today, I’m breaking down what trust really looks like in action—and how certain behaviors, often overlooked, are what turn casual connections into consistent opportunities. In this episode, you’ll learn:
It’s not just a mindset—it’s a method. These habits make you easy to refer, easy to collaborate with, and easy to trust. And I’ll share real examples from inside Agency Together where agency owners are doing exactly this—building a system for generosity, connection, and strategic growth. Resources & Links: Agency Together – The referral-ready membership community for Small But Mighty agency owners, learn more here. Strategic Partnership Mixer – Join us at the next free Agency Together Strategic Partnership Mixer, RSVP here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. ANd I’ll See you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep125 | |||
| 08 Mar 2021 | Trailer: Welcome to the Small But Mighty Agency Podcast | 00:01:12 | |
If you’re a creative, consultant, or agency owner who wants to know what the rollercoaster ride really looks like to grow your business from one to many — — you’re in the right place. And if you’re anything like me, you want more than the highlight reel, you want to learn from the mistakes of others so that you can stop short of the same mistakes. I'm your host, Audrey Joy Kwan I spend my days as a coach and consultant to multiple 6 and 7 figure agency owners. For the last 7 years, I’ve been behind the scenes helping people grow, lead and operate small but mighty agencies. Here at the Small But Mighty Agency Podcast, we'll uncover what works —and equally as important— what didn't work to get these business owners to where they are today. Ready? Set. Let's go. | |||
| 24 Mar 2021 | Scot Keith: How cultivating a low overhead, high talent team set this business owner up to win Strategy Agency of The Year | 00:34:13 | |
Get an inside peek into how this Award-Winning Strategy Agency of The Year is doing things differently. With 37 people (and growing), his agency has no departments and instead uses a concept called casting, to bring the right people into the right creative projects. Hear how Scot and his team reduce the fear of failure and perfectionism paralysis by actively showing clients the quantity of ideas that failed to get to the quality ones. 3:44 – How the greatest weakness in his business became the greatest opportunity for his brand positioning. 4:28 – Why are 45% of his team members creative directors? 8:32 – Why say no to having departments and how he uses the concept of casting 9:33 – The core principles of casting and going against the casting stereotypes for the most creative campaigns 12:21 – Why creativity doesn’t come out of thin air and his methodical approach to creativity 14:02 – How to consistently arrive at great work 14:33 – Why showing clients where you failed is an ingredient for success 18:33 – The value of being relentless and the impact on his business 19:55 – Why having an award winning agency parallels a winning sports team 21:56 – The most important lesson you can learn as a leader Show Links Malcolm Gladwell Book "Outliers" (10,000 hours) This episode is brought to you by the FREE Strategic Connections Roundtable Join the free Strategic Connections Roundtable where creatives, consultants and service-based business owners can meet new business connections without the awkwardness of traditional networking. It's a curated experience where the group fit is curated so that connections and conversations thrive. That means that every month, a strategic connections roundtable will bring together a group of service based business owners in similar stages of business who can benefit from knowing each other SO that you can
Save your free seat right here Thanks for tuning into the Small But Mighty Agency Podcast! If you enjoyed today’s episode, head over to Apple Podcast to subscribe, rate, and leave your honest review. Connect with me on Instagram, LinkedIn or visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Click here to listen on Apple | |||
| 31 Mar 2021 | Lindsay O’Donnell: How overcoming mindset blocks to hiring helped this agency owner break the ceiling on her sales goals | 00:40:01 | |
If you have a sales ceiling that you keep bumping up against and can’t seem to bust through? Or maybe you’re navigating the complexities of an efficient small team? Listen in on this candid conversation about mindset blocks and team wins and struggles with Lindsay O’Donnell. Lindsay O'Donnell is the founder and owner of Piquant Marketing, a Vancouver-based digital marketing agency that specializes in health food. After years of being an activist and bouncing around different industries, she found her calling working with small food businesses wanting to change the world.
5:05 – Why the thinking behind “when I have extra money then I will hire” is flawed 7:43 – Learning to delegate and the mindset shift that needs to take place to go from doing to delegating 13:34 – The different stages of hiring and how Lindsay is managing her team of 12 contractors 20:56 – The relationship between hitting sales goals and building a team 26:18 – Why team members might not own the work like you the business owner wants them too 34:08 – The additional activities that Lindsay says contributed to the best sales month ever Show Links Piquant Marketing on Instagram This episode is brought to you by the FREE Strategic Connections Roundtable Join the free Strategic Connections Roundtable where creatives, consultants and service-based business owners can meet new business connections without the awkwardness of traditional networking. It's a curated experience where the group fit is curated so that connections and conversations thrive. That means that every month, a strategic connections roundtable will bring together a group of service based business owners in similar stages of business who can benefit from knowing each other SO that you can
Save your free seat right here Now it’s time to build your Small But Mighty Agency Thanks for tuning into the Small But Mighty Agency Podcast! If you enjoyed today’s episode, head over to Apple Podcast to subscribe, rate, and leave your honest review. Connect with me on Instagram, LinkedIn or visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. | |||
| 07 Apr 2021 | Joel Klettke: How this copywriting consultant uncovered a new opportunity to serve fast-growing B2Bs and pivoted into an agency with a scale-able niche | 00:42:24 | |
Discover why identifying the missing processes for other businesses is an opportunity that service-based business owners can miss and how Joel invested his time to build a delivery process that set him and his team up as the go to experts in an uncontended niche. Joel Klettke is the Founder of Case Study Buddy a specialized team who help B2B brands capture, share and cash in on customer success stories. He is also a sought after conversion copywriter for SaaS and B2B, having served clients like Hubspot, WP Engine and Scott’s Cheap Flights.
10:08: What is the the value of being in a deep niche and why it’s the opposite of limiting 14:46: Using one simple marketing strategy to grow both his businesses 16:44: The power of defining and articulating his process to exponential growth 19:53: Why he thinks of his company as a powerful process masquerading as a company 20:43: How he went through “the muck” to figure out what works 30:13: The catastrophic failure of hiring 10 people into his business and why it failed 32:10: Why people who are good at their craft have a difficult time stepping into the manager role and building a team for their business 34:57: How he decided on the right partner for his business and perspectives on partnerships
LinkedIn: Joel Klettke Twitter: Joel Klettke Join the free Strategic Connections Roundtable where creatives, consultants and service-based business owners can meet new business connections without the awkwardness of traditional networking. It's a curated experience where the group fit is curated so that connections and conversations thrive. That means that every month, a strategic connections roundtable will bring together a group of service based business owners in similar stages of business who can benefit from knowing each other SO that you can
Save your free seat right here Now it’s time to build your Small But Mighty Agency Thanks for tuning into the Small But Mighty Agency Podcast! If you enjoyed today’s episode, head over to Apple Podcast to subscribe, rate, and leave your honest review. Connect with me on Instagram, LinkedIn or visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. | |||
| 14 Apr 2021 | Allison Davis: How to spot opportunities for bigger plays in sales conversations | 00:24:13 | |
How do service based business owners miss opportunities for bigger plays in sales calls? You’ve been there and I’ve been there. It happens when the stakes are high and your nerves get the best of you. That’s why we’re talking about sales calls today and how to spot opportunities to close bigger deals with two ways of thinking. Hint: my favorite is: “peeling an onion”. Allison Davis is a sales trainer and coach. With nearly 20 years of sales experience, Allison's contributions have elevated the revenue of companies like National Geographic, Time Out North America and Gabrielle Bernstein, Inc. Allison now focuses on sharing her empathic and human approach to selling with business owners who desire a fresh, modern sales process that feels organic and aligned — not stale and prescribed. On this episode of Small But Mighty Agency: 5:41: Two common mistakes people make on sales calls 8:33: what happens when we approach sales conversations with a script 9:17: How to hit “beats” in a sales call using the ALIGN framework 10:54: Using the concept of “peeling an onion” in a sales call to get to the bigger pain points and therefore the bigger sale 15:35: Tap into the power of drilling down and sticking to one big pain point in a sales call 16:05: The difference between being good and being great in a sales call 19:14: Storytelling as a superpower and how to marry storytelling and presentation decks in sales Show Links ALIGN Download: https://allison-davis.com/align/ Clubhouse: @allison-davis This episode is brought to you by the FREE Strategic Connections Roundtable Join the free Strategic Connections Roundtable where creatives, consultants and service-based business owners can meet new business connections without the awkwardness of traditional networking. It's a curated experience where the group fit is curated so that connections and conversations thrive. That means that every month, a strategic connections roundtable will bring together a group of service based business owners in similar stages of business who can benefit from knowing each other SO that you can
Save your free seat right here Thanks for listening to the Small But Mighty Agency Podcast, if you enjoyed this episode please leave a review on iTunes or send a screenshot on Instagram while tagging me @audreyjoykwan | |||