Small Business Made Simple Podcast (Jenn Donovan: Speaker, Author, Marketer and Social Media Expert)

jenn@jenndonovan.com.au

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	Pub. Date	Title	Duration
	01 Jul 2020	Is an Online Course for Your Business? With Sam Winch - Episode 79	00:30:20
Ever thought of creating an online course for your audience? An online course that can (a) solve your audience’s biggest challenge or roadblock or (b) do that, plus stop you having to say the same thing over and over again to each new person that comes into your world. Interested? Peaked Your Interest? Check out my interview with online course creator Sam Winch. Can’t wait for you to listen. I know you’ll love it, there’s a little bit of accountability and encouragement for us all! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/76 DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/ Subscribe and Review in iTunes Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes. If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
	01 Sep 2021	3 Ways to Create Sales Conversations Online - Podcast Episode 143	00:17:15
3 Ways to Create Sales Conversations online. Do you create sales conversations with your prospects online or in emails? Or do you forget to sell? So many small business owners do forget to sell on socials media – so today I am sharing 3 tips to make your profits increase easier without being a 1970’s car salesman online! Join me on episode 143 www.socialmediaandmarketing.com.au/143 and let’s talk sales! Take a listen to episode 143, and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/143 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ Subscribe and Review in iTunes Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes. If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
	05 Dec 2024	[Summer Series] The Seven Things I’m Doing Whilst “Taking a Break” - Podcast Episode 325	00:14:48
[Summer Series] The Seven Things I’m Doing Whilst “Taking a Break” - Episode 325 Hey there, it’s Jenn! After six incredible years of weekly podcasting, I’m mixing things up with a Summer Series to give myself a little breather. This episode revisits the seven things I tackled during last year’s “break” (yes, that’s in quotes because, as business owners, is it ever a real break?). From refreshing my speaker and media kits, updating my website, and auditing my digital chaos to mapping out goals and podcast ideas for 2024, I’m sharing the practical steps I take to set myself and my business up for success in the year ahead. What about you? Are you shutting down completely, or like me, balancing a bit of work with some well-deserved rest? Whatever your plans, I want 2024 to be your best year yet. And to help kick things off, I’ve got a FREE webinar on January 18th, all about marketing in 2024 – the trends, changes, and essentials small business owners need to know. Join me live or catch the recording. Register here: https://bit.ly/marketing2024Jenn. Enjoy this Summer Series episode, and don’t forget to join the Like Minded Business Owners Facebook group to share your plans for the year ahead. Let’s make 2024 amazing together! Big love, Jenn 😊 P.S. If you enjoyed this episode, leave a rating and review – it helps more small business owners find the podcast. And as my opening song says, remember, there’s no point in dreaming small! 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
	13 Jul 2022	Doing Business Differently to Grow - Podcast Episode 199	00:16:32
You know the saying “Nothing Changes if Nothing Changes” – so if your business isn’t growing the way you want it to or fast enough – what are you changing to change the outcome? Doing the same thing over and over and expecting a different result is the definition of insanity, and yet, so many small business owners are doing the same thing with their marketing, day in and day out, and expecting a different result. Let’s chat about how to do things differently. Great episode. Listen in. You can find the show notes at www.socialmediaandmarketing.com.au/199 Take a listen to episode 199 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/199 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
	21 Sep 2022	7 Steps to a Launch Strategy for Your Next Project, Product or Newsletter - Podcast Episode 209	00:37:11
If you’re thinking of launching a new business, a product, a service, an offering or even just a newsletter for your business, then THIS is the episode you have been waiting for! Russell Pearson is talking to us about the 7 steps to a launch strategy for your business. This is solid GOLD! Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/209 Take a listen to episode 209 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/209 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
	17 Apr 2019	EPISODE 16 – HOW TO CREATE A SOCIAL MEDIA CALENDAR	00:20:25
Why hello and welcome. Welcome to Episode 16 of the Small Business Made Simple Podcast. Have you joined my Facebook Group I’m building called Like Minded Business Owners – I’d love you to join – just search Like Minded Business Owners on Facebook! I know we all belong to lots of groups on Facebook so I’ve been pondering what I can do that’s different – so, again, I am making the commitment to go, at least once a week to help YOU my listen and those in my world with their biggest challenges or those burning marketing and social media questions. I’m going to go live every Thursday. So if you’d like to connect and get social on social – head over and join my group. I would LOVE you to come over and say HI! Maybe leave me a question your grappling with and I’ll answer it live for you! So, have you ever finished work after a REALLY long day, only to realise that tomorrow is your workplace anniversary – a massive marketing opportunity and you’ve got ZIP organised for your social media channels? A mad scramble ensues to come up with a clever concept, create the necessary bits like video or quote cards or write a blog, and execute in time to ride the wave of birthday fun. Or in some cases, it may be too late to do anything at all – an awesome opportunity missed. There is an alternative! And that’s what we are going to talk about today! But first, of course, our discovery of the week. THIS WEEK’S DISCOVERY! This week’s discovery is the emoji keyboard! Yep, emojis – I think they are taking over the world! But they are also helping us put more personality into our emails, into our social captions and into our blogs etc. Branding is so much about personality and tone and so forth – and emojis allow us to show a little more of ourselves then we used to be able to in the written form. Now I work on a windows-based system. Do for those in Mac land, you might need to experiment, apologises up front for you guys. But for those of us who don’t have a Mac to bring up the emoji keyboard you press the windows key (the one that has the windows symbol on it) and the full stop key together and an emoji keyboard will come up! 👍 Does that excite you must a wee bit? If it does there’s every chance, we are spirit animals!! I love emojis, my friends might say a little too much, but I love for business too! In episode 2 of the Small Business Made Simple Podcast, our discovery is an emoji builder – you can literally build your own so if you’re interested in that head back to Ep 2 to get the details on that. Emojis are a great way to stop the scroll, or the thumbs as my teenager put it the other day, either on social or in people inboxes – both of which are busy little places! I hope you can find a use for an emoji keyboard in your marketing! As always and a little obvious with this one, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too! Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler! HOW TO CREATE A SOCIAL MEDIA CALENDAR So, what’s the alternative to the mad scramble or the having nothing at all and missing marketing opportunities? The social media content calendar. Ta-Dah! What is a content calendar? It’s exactly as it sounds! Somewhere to plan and organise content for all your social media platforms. Sounds like a tiny miracle doesn’t it? Let’s dive into why you should have a social media content calendar for your business and how to create one. Don’t worry, I have a template for you to work with, but more on that soon. WHY A SOCIAL MEDIA CALENDAR IS SO IMPORTANT FOR YOUR BUSINESS If you are planning to produce more content for your social channels or just get more consistent, then it’s important that you have the support you need. There’s many reasons why a social media content calendar is important for business, starting with: You’ll never miss important dates Taking time to put all the key dates for your business in a content calendar allows you to plan content for those dates (a) so, you don’t end up scrambling at the last minute and (b) so, you can plan campaigns and lead times for events, campaigns and important dates. If you’re ever stuck for content when it comes to dates, there’s a fabulous website www.daysoftheyear.com – apparently there’s a day set aside for practically everything! You’ll have organised content I know, I know. Obvious, right? But you’d be surprised – despite this very clear benefit, many businesses fail to use a content calendar! Being organised means you know what you’re publishing, including where and when, and it also provides key insights into where your gaps are too. Don’t underestimate the impact this kind of planning can have on the efficiency of your social media marketing plan. We all know that the key to social media is CONSISTENCY. A social media calendar will highlight consistency or lack of! You can collaborate easily with your team If you’ve got a team within your business, then a social media content calendar is going to make things SO MUCH easier! It will serve as a single resource of all things social: what’s being published, when, where, along with appropriate lead times that need to be managed. If you put your social media content calendar in the cloud, like in google docs, then the entire team can have access to it and know what’s going on. Pro-tip: If your team knows what’s been scheduled through your calendar, they can also contribute ideas to any unfilled spaces! You’ll save time The inherent organisation of content calendars fosters efficiency. Planning content ahead, knowing what content is evergreen, when you’re pushing new content, and when you’re curating items from other creators, will all save you time in the long run. You’ll be able to more effectively allocate resources Rather than making last minute asks of your long-suffering but very patient team members, you can instead assign and plan things well in advance, providing ample time for research and creation, thus ensuring you rarely miss a deadline. Not to mention your content can then be published exactly when you need it to be and the quality level will be higher (also because of 4. above!) Gain a deeper understanding of successful content Having a content calendar with a test and measure section, allows you to go back and make informed decisions on what’s working, what’s not working, what times of the day or days of the week work better for your business, what was a good piece of content, what engagement you are getting and the ability to check your insights against your posts. This enables you to increase your success rate and create more of what your audience wants to see. This deeper understanding can help you determine optimal post times, who your audience is, and what they want to see. This will ultimately make it easier to duplicate what’s working and make you a better marketer of what you do! MY GIFT TO YOU Because my podcast is called the Small Business Made Simple Podcast – clearly, I believe that making things simpler for us small business peeps is the way to go. I also believe in the use of a Social Media Content Calendar and strongly encourage all my clients, friends in business and my audience members to be using one religiously. So, my gift to you in this podcast, is the Social Media Content Calendar I share with all my clients, together with the User Guide that accompanies it. To get the fabulous resource to go www.socialmediaandmarketing.com.au/calendar Take time to download it now. Take a look and start following the instructions below in order to dive right into making your own social media calendar. WHERE TO START WITH MAKING THIS CONTENT CALENDAR WORK FOR YOU So, the benefits of having a Social Media Content Calendar are undeniable, as explained above. But how do you start? Firstly, think about your audience. All good marketing starts at the same place: knowing your target audience. What is their biggest pain point or their biggest goal that you have the expertise to solve? Then start researching content that will resonate. Look back over the content you’ve already created on your social channels, or perhaps take some time to look over at your closest competitors and see what’s working and what’s not working for them. Ask yourself: What content got the most likes? What content got the most comments? What content got the most shares? What content got the most views? What content got the highest engagement rate? While asking yourself these questions, do an audit of your existing content. Ask yourself the following questions: What’s still useable? What can be updated? What can be repurposed? What can’t be reused? All items that fall into the first three categories have the potential to become evergreen content that will form the basis of your content calendar, and that’s G.O.L.D! Once you have looked at your audience, their pain points, past content and whether it can become evergreen content, start to map out major events within your business that you can use in your online marketing. Think about: Holidays (big and small) Product launches Campaigns Annual events or features Anniversaries of your business Any charity events such as Daffodil Day and Jeans For Jeans Day (Don’t forget to look at “Days of the Year” for inspiration). If your business is affected by seasonality, be sure to include this in your calendar. For example, if you’re a B2B company and there tends to be a lull at the end of December, mark this on your calendar so that you can plan accordingly by reducing the amount of content published or saving top content for a higher traffic time. Now you’ve got the bare bones of a calendar, the next step is a biggie! It’s time to decide on your content mix – that is, what content you will share on which social platform at what time and what day. Hang in there with me – don’t dismiss the idea yet …! I have a rule when it comes to social media. Every post on your social platforms should be doing one of the 3 E’s. The 3 E’s are Entertaining Educating or Engaging with Value If your content is not doing one of the following, then you need to ask yourself FOR WHAT PURPOSE are you sharing that content? Episode 13 was all about the 3E’s – so if you’d like to more about that, then head back there for listen in. The social media platforms are marketing platforms, not selling platforms. So, keep your “selling” to a minimum, and remember you might not always be selling but you are ALWAYS marketing! Remember that not all content that you share needs be original content created by you or your team. Sometimes it is appropriate to share content curated by someone else. Just remember to always acknowledge that it’s not your original content (because that’s only fair). Now that you’ve marked all the important dates – and I do mean ALL – on your content calendar and set up a process for content planning, it’s time for the fun part: New content. Start with a brainstorm for the coming month. (Note: Once you start using the calendar, doing a few months in advance is a great idea or even longer if you can forward think!) Perhaps there is a theme that you can follow for the month. Perhaps it’s a campaign for Spring or End of the Financial Year or a topic such as leadership. Picking a theme for a month and then brainstorming content for that theme will make planning so much easier. Choose the themes you want to run with and map them onto your calendar. As you do this, keep in mind that it’s better to do a few things well than to do everything poorly. Narrow possible themes down to key priorities. Once you have themes to go along with your dates, it’s time to figure out your individual content pieces. If you have big upcoming events in your calendar that you want to plan content around, ensure that that’s reflected in the themes of your brainstorm sessions and, of course, that you leave adequate time for content tasks to be resourced. After all, you could have the best Christmas-themed campaign in mind, but no one will want to see it if you can’t finish it until January! Ideas for how to present your content are endless! In fact, after brainstorming for content creation ideas, we came up with 108 of them! Yep 108! If you haven’t already downloaded this fabulous resource, then go to www.108social.com.au to download. Links are in the show notes too don’t forget. Not only will it inspire new content, it may also seed many ideas on repurposing content you already have. Plan your content, create your content, then schedule your content in your calendar. Simple right?!?! Yes, simple in theory, much harder in practice. But with a little organisation, you can maintain a Social Media Content Calendar that will help your team be more efficient and create better quality content – on time, every time. FINAL WORDS … Not having a Social Media Content Calendar forces teams (or yourself) to operate in the dark. That inevitably leads to confusion, frustration, and a lack of focus. That’s no way to effectively create consistent content on social media. CONSISTENCY IS KEY As small business owners, there is always so many things going on at one time. Knowing your social posts are lined up and ready to go, frees up time and mental energy for other tasks. In short, save your sanity and use a calendar. I’d love to hear your thoughts on whether you already use a content calendar or whether today is your first day! My audience would love to hear about your experiences too. Or perhaps you have some challenges in this area? Join my closed private Facebook group – Like Minded Business Owners and continue the conversation to get the answers from our brilliant community that you’ve been looking for. Just search Like Minded Business Owners on Facebook or go to my show notes for the link. https://www.facebook.com/groups/LikeMindedBusinessOwners Don’t forget to download our Social Media Content Calendar and the User Guide that goes with it at www.socialmediaandmarketing.com.au/calendar So that’s it for Episode 16. I hope I’ve inspired you to think about your social content in a different way. And that you start to think about it in a planning way – not something that you just come up with at the last minute. I’ll be back next Thursday with some more marketing know-how and another discovery of course. If you’re liking the podcast – please head over to where you listen and leave a rating and even a review – those things are GOLD for podcasters like me! I’ll be eternally grateful, and it helps others find this podcast and enjoy the free training, tips and tricks too. It could be the best gift you give them! Maybe you could take a screen shot of you listening to this episode and put it in your stories mentioning @smallbusinessmadesimple I am very glad to have you as part of my world, as part of my tribe, listening in every week, but I’d also love to catch up between podcasts so don’t forget to join my Facebook group Like Minded Business Owners Look forward to seeing you in there! Of course, links to my other social accounts are in my show notes. If you have any comments or questions, please feel free to leave me a DM on Instagram! The DMs seriously make my day! Catch you next week, *…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!*
	18 Nov 2020	Community, Women in Business and How to Win Awards with Peace Mitchell - Episode 99	00:34:35
Peace Mitchell is my guest for Episode 99 and we are chatting all about community, and the importance of surrounding yourself with one, why winning awards needs to be part of our marketing strategy (and we just need to stop overthinking it!) and we chat Women in Business too! Great little episode with some insightful lessons from Peace, who’s been in business for over 11 years! Enjoy x WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/99 DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/ Subscribe and Review in iTunes Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes. If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
	26 Dec 2024	[SUMMER SERIES] WHAT HAPPENED WHEN I SAID YES FOR A YEAR! – PODCAST EPISODE 328	00:16:35
[SUMMER SERIES] The Year I said YES - yep I said yes for a WHOLE year and on this episode I explain what happened, the doors it opened and the amazing things that happened because I had the courage to say yes! Take a listen to episode 328 and hear the GOLD! Get inspired for your 2025! 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
	25 Jan 2023	ChatGPT: Technology that is Going to Change Your Life in 2023 - Podcast Episode 227	00:49:29
ChatGPT – you probably live under a rock if you haven’t heard it somewhere in the past few weeks! It’s hot in the media regarding business and in the “back to school” new too! This is one of those podcasts that you have to listen to, take note of, experiment with the information and make an informed decision. My guest this week, The Digital Guide, Tracy Sheen, and she is talking to us about the AI tech that will change your 2023. It’s such a great episode with so much GOLD. You can find the show notes at www.socialmediaandmarketing.com.au/227 Take a listen to episode 227 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/227 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
	24 Jan 2025	Unlocking CRM for Small Businesses: Simplify Customer Relationships and Marketing in 2025	00:36:19
Curious about how a CRM system can revolutionise your small business? In this episode, I chat with CRM expert Freda Ma, who demystifies customer relationship management systems, sharing practical tips to boost efficiency and improve customer interactions. Tune in to discover how the right CRM can simplify your marketing, nurture relationships, and free up your time for the things that matter most. 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
	05 Dec 2021	8 Ways to Come Up with new Content Ideas - Podcast Episode 167	00:05:17
Another Short Sharp Episode - in fact, the last one for 2021 (insert sad face). The Content Struggle is REAL my friends, so this week on episode 167 I am giving you 8 ways to come up with new content for your marketing. Give it a listen here or head to www.socialmediaandmarketing.com.au/167 and make sure we are friends on the gram - I'm at @jenndonovan_
	01 Jan 2020	11 ways to repurpose a SINGLE piece of Content! Episode 53	00:22:18
Hey there podcast family, welcome to episode 53 of the Small Business Made Simple Podcast and HAPPY NEW YEAR. 2020 is here! As a young girl, I was born in the 70’s, I remember thinking about 2020 a lot! Dreaming, wondering what my life would be like THAT far into the future. And all of a sudden it’s here …. I’m not sure I could have ever imagined my life would look like it does, the good, the bad and the sensational .. but I do have really strong memories of thinking about 2020 as a kid. How about you? Anyway, as usual thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them! If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler. Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast! One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/53 www.facebook.com/groups/LikeMindedBusinessOwners Every week for the past year I have put out a podcast – so there’s 52 already. Many of you probably either podcast yourselves (if not you should and that’s a future episode) or at least write blogs consistently – hopefully weekly – be at least consistently. There’s a lot of time and effort and energy that goes into creating consistent original content like this. A LOT OF WORK. So, it doesn’t really make sense to do it, market it once or twice and more on to the next one. It’s a pattern I see consistently with content creators. They are great at creating content – that’s their jam – but they miss out on so much traction not repurposing enough or often enough. Which is what has inspired this episode – 11 ways to repurpose a single piece of content – plus lots of tips and tricks along the way. Why repurpose? Well because, despite what some believe, not everyone sees everything you put on social media or opens every piece of email marketing you send and therefore putting it under their nose more than once is necessary to build traction, build movements and build your expertise. If they don’t see it or read it or watch it, they won’t know how brilliant you are! So, let’s dig in:: SUBMIT TO MEDIA OUTLETS FOR FREE PR This is probably the least obvious and is the one that needs the first thoughts. For a media outlet to pick up your content, you need several things, but original content is probably one of the most important. So, before you publish you blog on your own platforms etc, consider submitting to media outlets for some free PR around your business and expertise. If you’ve never done any free PR before, have a listen to episode 14 – www.socialmediaandmarketing.com.au/14 where I chatted to PR expert Jules Brooke. PR can do wonders for your business, your expertise and your bottom line! And plus, if you do get something published – you can repurpose that will all the suggestions below again! SHARE ON SOCIAL MEDIA No matter what platforms you are on – once your blog or podcast is published on your platform, share to social media. Write an engaging couple of lines which leads to a call to action – e.g./ click here to read more and share the heck out of it on social media. CREATE A SHORT VIDEO Video is king. He has been for a while now, and this is a great way of getting some video out there. Either record yourself talking about one or two important points mentioned in your blog or podcast and post on social media. Again, with a call to action following. If it’s a podcast you are repurposing, you can create your own videos from the audio (if you publish your podcast on YouTube you could do a screen cast of a section). Again, repurpose on social media. Tools for doing short videos, that I use and are fabulous, are Loom, Wavve and Headliner – links to all these are in the show note. LINKEDIN ARTICLE LinkedIn has a platform for publishing articles. Apparently Sunday is the best day for traction on these! Go figure! Simply cut and paste your article into LinkedIn, create a banner, put a call to action at the end (which might be “come to my website to read more great articles or listen to my podcast here). Now if it’s a podcast you are repurposing, I am assuming you are doing show notes. It’s the show notes you’d tailor a little and cut and paste as a LinkedIn article. Of course, doing show notes is already another way of repurposing your podcast! EMAIL YOUR LIST Holy cow. Do you forget to do this? So many small business owners I speak to don’t have an email list. I cannot repeat often enough how important an email list is to your business. If you don’t have one – please make 2020 is year you’ll put lots of time and effort into building one. Email your list with your blog. There’s many ways of doing this – but there’s two I’ve used in particular. First one, a short email, introducing the blog a little, maybe sharing the first two paragraphs and then a simple call to action of “click here to read on”. The second is more of an engaging email that talks about the subject of the blog or podcast, a little longer, has a longer “hook” and is probably a little more, in my opinion, personality packed. It still has, of course, a call to action. For more on email lists and there importance – listen to episode 9 and 10 – links in the show notes at www.socialmediaandmarketing.com.au/53 www.socialmediaandmarketing.com.au/9 www.socialmediaandmarketing.com.au/10 USE STORIES Stories – Facebook Stories, Instagram stories – it’s where the eyes are at, at the moment on social. Canva has some great templates for stories, as does my fav app – StoryArt – links for those are in the show notes. Create stories, and again, have a call to action in them. I’ll go out on a limb and say if you’re not doing stories, you are definitely missing out on eyeballs. LONG FORM SOCIAL MEDIA Number 2 was about sharing on social media but 7 is more about sharing a story (not like stories about but a story) in long form to engage the reader. Humans interact with humans. We get to know, love and trust someone when they give us more than a “read this” on social. Take the topic, share something around it that might be around the purpose of why you wrote it. Or what’s in it for the reader if they do read or listen? PS – if you write a good email – this sometimes can be repurposed here with a few changes. TURN INTO A WEBINAR OR FACEBOOK LIVE This one might take you out of your comfort zone or indeed might not be appropriate for every episode – but definitely worth considering. I turned 4 of my podcasts into webinars last year which extended my audience 10 fold. If you don’t have webinar software (Easy Webinar, Go to Webinar, Zoom) then maybe consider a Facebook live. Nothing says expert like putting yourself out there live with live interaction with your audience. Encourage questions … Have a call to action. You’re getting this right, you ALWAYS need to be leading your audience to the next step – don’t leave them guessing, show them EVERY TIME what you want them to do next. SHARE INTO FACEBOOK OR LINKEDIN GROUPS If your article or podcast has something in it for the reader/listener (which is clearly does) then think of ways you can share that content into groups. Look for groups that have specific days to share content – like #episodemonday or #tipstuesday etc etc. They’re out there – use them to your advantage. My Facebook group – Like Minded Business Owners, has #sharingmonday and #offerthursday – you can repurpose on those days in my group. Not a member, better join in the fun then! PINTEREST Pinterest, that social media platform that’s really a powerful search engine that we forget about. If you write blogs or have a podcast – you should be looking at Pinterest. It’s something I am going to invest in, in 2020 – no doubt I will be sharing my results as the year goes on. For me, it’s something I’m going to outsource I think, my plate’s a little full – but I will let you know how it goes. I’d encourage you to investigate yourself. If you want the name of my guy (who’s an awesome gal), let me know and I’ll pass on those details. BTW, I have a Pinterest episode coming up real soon, with an expert guest. Subscribe so you don’t miss that one! QUOTES FROM BLOG/PODCAST FOR GRAPHICS My absolutely, hands down, favourite platform for creating graphics is Canva. Pull some engaging quotes from your content, make them into a graphic and share on social media. One of the simplest ways to repurpose your content. Of course, with a call to action! So that’s my 11 ways to repurpose 1 single piece of content. WOW! I hope you are impressed but more importantly, I hope I have inspired you to repurpose, repurpose, repurpose! There’s lots of other ways to repurpose content, perhaps not all your content, but definitely a good lot of it. Share on platforms such as Missinglettr, Medium, Quora, Slide Share – links to all those are in the show notes Build an infographic from the information – perhaps on Piktochart or Canva – again links in the show notes Share on any stats on twitter – twitter users loves stats! Create spin offs from your blog. Perhaps there’s a subject you touched on a little in your piece of content that could be a piece all unto itself! So, there you have it. All the ways I can think of on the at the beginning of 2020 to repurpose your content. If you can think of another or actually do another, let me know. Send me a DM on Instagram or put it in the group Like Minded Business owners or just send me an email jenn@jenndonovan.com.au – I’d love to hear about them! So, just to wrap up, here’s the 11 again:: Get published - Free Media PR Share on social media with link Video, Video, Video LinkedIn article Email your list Share in stories Long form posts – tell me a story Turn into a webinar or Facebook live Share into Facebook or LinkedIn groups Make graphics with quotes and share on social media Pinterest That’s all for episode 53. Let’s hit the ground running in 2020 …. Make repurpose your word for the year perhaps! Big love my podcast family .. I’ll be back next Thursday with a special guest to chat about finding the right Social Media agency, if you’re looking to outsource your social media. It’s a good one. If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. If you’re still in gift giving mode, I’d love a rating and a review. Those things are like gold for podcasters like me! It would mean the world. PS – you can leave more than one rating and review – just saying! But that is all for Episode 53. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that! *…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!*
	25 Apr 2024	[Business Basics] What Systems Do You Need For Business Success - Podcast Episode 293	00:38:01
The Marketing Basics – that’s the theme for April on the Podcast. Let’s get the marketing basics right, except today we are talking systems and processes with the guy who literally wrote the book on it – David Jenyns. Whether you’ve been in business five minutes or fifteen years, going back to basics for the month will, I promise, help move your business forward. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/293 Take a listen to episode 293 and hear the GOLD! 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/293 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
	03 Apr 2024	[Business Basics] Who is Your Who? - Podcast Episode 290	00:22:29
The Marketing Basics – that’s the theme for April on the Podcast. Let’s get the marketing basics right, and build the business on good foundations. Whether you’ve been in business five minutes or fifteen years, going back to basics for the month will, I promise, help move your business forward. Today we start with three most important questions – Who is your Who, Where do they hang out and what do you want to be famous for. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/290 Take a listen to episode 290 and hear the GOLD! 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/290 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au 🟢⭕ Want a VIP Marketing Experience? Join my VIP Marketing Experience in Melbourne in the Penthouse on 18^th April. Get your limited edition ticket here: https://bit.ly/VIPMelb
	03 Nov 2021	3 Reasons Why You Need to Keep an Eye on Your NUMBERS - Podcast Episode 158	00:37:11
This week on the podcast we are talking finances and numbers with Bronwyn Waddell from Cloudhouse Consulting. Whether you’ve been in business 10 years or 10 days, this podcast comes back to some of the Foundations we all need to review when it comes to our finances. A great reminder for all small business owners. It’s all in here, in episode 158 - www.socialmediaandmarketing.com.au/158 and let’s talk money! Take a listen to episode 158 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/158 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ Subscribe and Review in iTunes Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes. If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
	09 Jun 2021	Membership Programs for Small Business - Episode 127	00:37:04
Have you ever wondered what a membership-based business model might look like? Perhaps you belong to some memberships and have been tinkering, like me, with the idea? Well my guest today, Liz Wright is going to lift the veil on what a memberships based business looks like, how much work it is and why it’s such a successful business model if you are committed to it! Take a listen to episode 127, and here Liz’s membership gold! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/127 DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/ Subscribe and Review in iTunes Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with the expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes. If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
	20 Oct 2021	Lumpy Mail Marketing Strategy - Podcast Episode 156	00:15:40
Want a marketing strategy that has a 99% deliverability rate and a 100% open rate? Hell yes, right!?! This week on the podcast I am talking about LUMPY MAIL – yep, mail (snail mail) with lumps in it for a marketing strategy! I give examples, talk strategy and goals and tell you the genius behind this “old fashioned” marketing strategy! It’s all in here, in episode 156 - www.socialmediaandmarketing.com.au/156 and let’s talk lumpy mail! Take a listen to episode 156, and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/156 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ Subscribe and Review in iTunes Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes. If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
	20 Apr 2023	Subscription Boxes – The New Trend in Small Business - Podcast Episode 239	00:32:02
I admire many small business owners. Some that do business, like me, super well and others who think outside the square and do amazing things right before you eyes. Today, my guest is one of those people. Michelle Smith has Aussie Biz Chic and her business is all about supporting small business owners through her monthly subscription boxes. She’s on the poddie today to talk about how she did it, why she did it and how we should think outside the square with her marketing and income streams too! It’s such a great episode with so much GOLD. You can find the show notes at www.socialmediaandmarketing.com.au/239 Take a listen to episode 239 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/239 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
	14 Jun 2023	Let’s talk Domain Name Safety with auDA - Podcast Episode 247	00:39:26
**My 6 Week Mastermind Program is Open - join or find out more here: auDA is the authority that keeps your website safe – if you are in Australia and although you might not have heard of them – on this episode you are going to learn what they do for you and your business, without you even realising it! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/247 Take a listen to episode 247 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/247 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ Thanks for our sponsors this week Cloudhouse Consulting
	21 Feb 2024	Are You Looking After Yourself? - Podcast Episode 283	00:37:30
Are you looking after yourself? Looking after your wellbeing? That’s today’s podcast question and one that my guest, Katrina Myers, loves to talk about. Looking after yourself is essential for us small business owners, and Katrina has some outside-the-box advice for us. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/283 Take a listen to episode 283 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/283 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
	17 Jul 2024	[Business Finance Tips] Creating Wealth in Your Business - Podcast Episode 305	00:36:27
How do you make your MONEY work for YOU? How do you create more WEALTH? These are the questions my guest, Jackson Millan, the Wealth Mentor, answers on the podcast today – along with loads of other important bits of information to consume! You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/305 Take a listen to episode 305 and hear the GOLD! 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/305 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
	29 May 2019	EPISODE 22 – 5 WAYS TO LOVE YOUR CLIENTS WELL	00:16:09
Hey there, Jenn here - welcome. Welcome to Episode 22 of the Small Business Made Simple Podcast. Today’s marketplace is so noisy and crowded and it’s so hard to stand out. I should know – I’m in social media and marketing – there’s probably one of us for every street corner in Australia! So, standing out comes down to 3 elements – know, like and trust. Trust being a massive one! It can be hard to get a new client or new customer, even harder to have them be a repeat customer or client and even harder for them to become an advocate for your business (you know the clients who tell others how awesome you are!). So today I thought I’d touch on 5 Ways we can love our clients well. Because success is no accident! As we work through today’s episode, I want you to be thinking about the last time you had a fantastic experience with someone you are either going to purchase from or have already? And then perhaps the complete opposite – who you’d never shop or engage with again because of X (chances are it’s how they made you feel right?). But before we get into that, let’s do our discovery of the week – are you loving this segment? If you are do me a favour and screen shot your phone listening in and tag me in your Instagram stories @smallbusinessmadesimple. THIS WEEK’S DISCOVERY! This week’s discovery is an app called Quik – Q U I K . With the Quik app, you can create awesome videos with just a few taps. Choose your favourite photos and video clips then let Quik work its magic. In seconds, it finds great moments, adds beautiful transitions and effects, and syncs everything to the beat of the music. Customize your story with text, music and easily share it on our social accounts or with friends. It’s very easy and can be a little fun. It’s fabulous for building short videos from still photos for Facebook ads – as well as loads of those reasons! As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too! Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler! 5 STEPS TO LOVE YOUR CLIENTS WELL step one:: Understand their needs and desires and then create touch points that meet them right where they are! Building the most heartfelt client experience starts with knowing your clients. And I’m not just talking about knowing their names and what they do for a living but deeper things like -- what they value, what matters most to them, and their personal goals and dreams – know these things and then creating a series of client experience touch points that meet them right where they are in their journey becomes simpler! Plus, if we can create experiences that speak to their pain points -- whatever is standing in their way of achieving greatness -- then we can show them we are trustworthy peeps who are here to help them reach their dreams, be that through a flawless wedding, an intentional branding project, or a top notch shopping experience. So, let’s go deeper … Who are your ideal clients? What do they value? What matters most to them? Where are they currently struggling? Bonus point if you can answer these questions:: How can your product or service help them alleviate that struggle or overcome that hurdle? What are touch points you can weave throughout your client experience that meets them right where they are? Maybe that’s through a thoughtful gift; a kind, educational way of guiding them through your process; or the messaging you use on your website and social channels. Step 2:: Think back to the last incredible, worth telling all your friends and family kind of experience you had with a brand. How did that make you feel? Chances are, some of your most memorable experiences with other brands centres around a strong sense of belonging or feeling valued – and other positive emotions. As business owners ourselves, we want to harness that opportunity to inspire our potential (and current) clients to feel something whenever they come across our brand online or in person. Not to mention, authentic emotional responses help us lay the foundation for relationships that last. Making customers raving fans. So, let’s go deeper:: How do you want your potential clients and current clients to feel whenever they come across you or your brand? Why do you want to make them feel those specific emotions? What is it about those emotions that will help them have a deeper appreciation for your work, encourage them to invest in your services, or put them in the proper mindset to receive the full experience you’ve prepared for them? Pro tip: Steer clear of gimmicky emotions that don’t stand for something deeper. Have your clients have an authentic emotional response – one that will help build better connections with both your brand and your product or service. Step 3:: provide consistency The foundation of every client experience that leads to deeper client relationships and brand loyalty centres on one thing -- trust. In my experience, one of the most actionable ways to build trust with your client base is to be consistent. From your messaging to your imagery to your workflow, from your website to your social accounts, to offline to actually meeting you – it should all be consistent. So, let’s go deeper again:: Where are you consistent at the moment? Where are you inconsistent at the moment? If I look at your Instagram feed and your website – will I see consistency of brand and brand voice? Of you? Do you onboard new clients the same way each time? Do you greet customers in your shop in a consistent manner? How can you incorporate more consistency throughout these potential touch points you listed above? Pro tip – to build trust you need to know who you are trusting – so if I went onto any of your online sites, social or web – will I see you? Actually you? Do I know who the person or people are behind the brand? If no, or if you haven’t shown up as your brand for a while now – it’s time. It’s really time! Step 4:: Put them first We need to make it really clear, to our customers, how much we value them. At the end of the day, we’re building relationships with people, not just going through the motions of another transaction. So, let’s focus our energy on making sure your clients know that you see them as so much more than another dollar in the bank! A huge part of building relationships with our clients begins by simply paying attention to their problems, being flexible and learning to adjust to meet their needs as they arise and asking quality questions. Again, let’s dig deeper When was the last time you did an audit on yourself and your business? When was the last time you went through your business as a customer? See what they see, do what they do? If we’re going to put them first, then we need to see what they see! Either put yourself in the customers shoes or reach out to an industry friend you trust or a friend or family member who will give you honest feedback! Ask them to audit your client experience workflow from start to finish. As they walk through the process as a pretend potential client, they’ll be able to see through fresh eyes what it’s like to be a potential client, then an active client, and then finally a former client. The point of this exercise is to get their input on how you can improve your existing touch points. How can things be more fun, more memorable, or easier to understand? Then, take their feedback and utilize any valid comments to help you improve your existing client experience workflow! Step 5:: You Don’t have to break the bank Giving clients or customers a memorable experience isn’t just about giving them gifts – in fact that might just break the bank if that’s all you are doing to turn customers into raving fans! I’m not against giving gifts – it’s just one touch point. Going above and beyond on a timeline to deliver the finished product ahead of schedule is a great way to utilize your time and expertise to blow your client’s expectations out of the water. Remembering their birthday and sending a handwritten note, a recommendation on LinkedIn or a rating or review on their Google Business page or Facebook page or maybe a coffee card in the mail doesn’t cost much, but it communicates effectively how much you value them as a person. Your clients may not remember the custom monogrammed wine glasses you sent them after their wedding, but I promise you they’ll remember how you served them, how you made them feel, and how you intentionally exceeded every expectation at every turn. One of my favourite sayings (and used to be on my wall inside my retail shop) was People will forget what you did, forget what you said, but they will never forget the way you made them feel! So for the last time, let’s dig deeper Brainstorm five ways you can serve your clients through your client experience touch points that don’t cost you a cent! Think of ideas like delivering an extra feature in that design project they weren’t expecting (but they’ll love!), being flexible or extending grace in a tough situation, or sending them a joyful, welcoming email immediately after they sign your client contract or pay your retainer. 1. 2. 3. 4. 5. After you’ve written them down – start taking action – they are actionable steps after all! How can you put these steps into your business, into your client experience with you? As a social media and marketing strategist, my mission is to help you make marketing a priority, take 100% responsibility for your actions but also be a giver – because the more you help others, the more rewards you’ll enjoy. Let’s continue this conversation in my Facebook Group – Like Minded Business Owners. I’d love to hear your thoughts. How do you give your clients or customers an experience when purchasing or working with you? But that’s all for Episode 22 of the Small Business Made Simple Podcast. I’ll be back next Thursday with some more marketing know-how and another discovery of course. If you’re liking the podcast – please head over to where you listen and leave a rating and even a review – those things are GOLD for podcasters like me! I’ll be eternally grateful, and it helps others find this podcast and enjoy the free training, tips and tricks too. It could be the best gift you give them! Feel free to leave me a DM on Instagram with any comments or ideas (including fab discoveries)! The DMs seriously make my day! Catch you next week, *…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!*
	12 Aug 2020	Google My Business - Episode 85	00:19:47
Google My Business – one of the most important google assets for your small local business. So, do you have it set up yet? Not sure what it’s all about or what it could do for you and your business? For a nudge to get your Google My Business in line to be found – this is the episode is for you! Can’t wait for you to listen – it’s going to help your business – I promise! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/85 DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/ Subscribe and Review in iTunes Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes. If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
	20 Nov 2019	EPISODE 47 – 2020 MARKETING PREDICTIONS	00:23:19
Hey there podcast family, welcome to episode 47 of the Small Business Made Simple Podcast. Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them! If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, as you’ll learn along the way, I pretty much live, breathe, dream marketing and social media! I’m all about marketing your life, your business and your marketing simpler. Because business isn’t always easy, but it should be simple or at least simpler. One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/podcast www.facebook.com/groups/LikeMindedBusinessOwners Today I wanted to share with you some predictions I see in the area of marketing, as we head into 2020. Some of them are already trending, some are on the tip of taking off and some we know very well, we just need to get better at! But before I get into all that, let’s do the discovery of the week. THIS WEEK’S DISCOVERY! This discovery is Google Easy PDF. What does Google Easy PDF do? It makes PDF documents writable – which means people can fill in forms or write answers etc on your PDF. I think it’s a frustration of many that we download these workbooks, lead magnets, books etc as PDFs and we need to print them just so we can write on them or fill out the answers. The second part to the frustration many of us feel, is that once we write the answers, we need to scan them back into our computer and send them back to the person via email. It’s an arduous job! Labour intensive and not a good use of our time. And in the spirit of this podcast – google easy PDF will make your life simpler! Now I have PDFs out there in the world and haven’t used Google Easy PDF. So, it’s one of my jobs, over my December January to get things like this done. How about you? Do you need to go back over some items in your business and make it easier for your client or customer? Give me a better experience? As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too! Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler! 2020 MARKETING PREDICTIONS – 6 essential marketing trends for 2020 My predictions for where we need to be spending time in our marketing in 2020. I’ve come up with these 6 predictions by watching trends, doing marketing myself and for my clients and watching what works, what doesn’t and what did and doesn’t anymore or vice versa. So, let’s get into it. Google my Business If you haven’t already set up your “google my business” page – then do so TODAY peeps! And start treating it like social media – post to it – put your best content on it. Why? Well what I’ve seen and experienced is that since the demise of Google + which shut down in about May 2019, Google has put a whole load of focus on Google My Business as it’s answer to a social media platform. It’s like an online directory for local business. Want to be found locally, then this is the place you need to be putting your time and energy into in 2020. Some of the most compelling reasons why you need a Google My Business presence It's Free. ... Helps Customers Find Your Physical Location. ... Better Search Visibility. ... Displays Useful Information. ... Another Communication Channel. ... Encourage and Actively Respond to Reviews I recently had a new prospect reach out to me and said “I just had to ring, every time I google X you keep coming up. I can no longer escape you, so I’ve picked up the phone and called!” So, priority number Uno (although I’m probably going to say that about all 6 points) is Google my Business. How do you start, just google, google my business! If you already have a Gmail account, you are halfway there! Voice Search This has already taken off, but I can absolutely guarantee you, these devices will be hot on the Christmas list for households without one this year! What am I talking about? Voice search devices, Google Home, Amazon Echo with Alexa and the one many of us have in our pockets Siri by Apple! We have one, every morning my children ask, Hey Google, what’s the weather going to be like today” or “Hey Google, can you set a timer for 5 minutes please” We are only going to see the rise and rise of voice search marketing. What does this mean for small businesses? Well frankly a lot and probably worth a whole podcast in itself. But voice searches like “Hey Google, what’s the best pizza in town X” are going to become more and more common. So, and this is going to be harsh, if you don’t have a website already, if your website does not have great content on it that is in the language of your customer that solves their problems, then you are behind the eight ball coming into 2020. If you don’t already have a website – get one. Building your brand, your business, just on social platforms that you don’t own the real estate of, not a good idea. All you might need is a fabulous one page website, with great content on it that is in the language of your customer that solves their problems. Voice search is not going away and if you’re honest and look at your own or your family’s habits, you’ll see that you or they are even starting to trend that way. Conversational Marketing I have been banging on about this for about 3 years now. So, it’s no surprise that it’s made it into my 2020 predictions. I will say it again, loud and proud, human to human, H2H, we need to be marketing to our prospects like they are human. Marketing is no longer about telling someone how good you are, how long you’ve been that good for and how they need you. It’s about having a conversation with them, telling some stories, letting them get to know you – yes YOU! And leading them down a funnel path that results in them not being able to resist you and/or your services because they know you and you alone, can solve their problems or delight them. If you wouldn’t say it to another human, in those exact words, then don’t write it as a content piece in your marketing. Get personal too. Do personal marketing. Maybe it’s a piece of direct marketing – direct marketing is where the marketing is 100% personalised to that person. A birthday card, a book sent to them you know they’d like, an personal invitation to attend an event that’s personal, a video sent when they join your world, a DM on Instagram saying, thanks for the follow, have a great day, a direct message on LinkedIn, saying, thanks for connecting or would you like to connect. Maybe send Christmas cards or Happy 2020 cards …. Personal marketing. One of our best pieces of marketing in my retail days, was something we sent in a bright pink envelope with a handwritten note. I have no doubt we had a 100% open rate, who gets snail mail or pink snail mail these days, but we also had a 95% take up rate of the offer because it was SO personal. The businesses who get this, will win more in 2020. Oh, and, yes, you really do have to keep showing your face and your team’s faces if you have one. If you’re afraid of the camera, I’ll say one thing, actually two, 1. Filters and 2. It’s not about you, it’s about your customers and how you can serve them. So, my prediction is basically, those who marketing conversationally, will win more business because humans interact with other humans. Video Sorry not sorry! Video is king and it has been for many years. Video intensives your ability to build authority as the go-to person in your industry and it also quickens the “know, like, love, trust” factors that people need to feel before they’ll do business with you or become a loyal customer or client and one of your best piece of marketing – the referrer! I’ve spoken about video many times on this podcast before. And I pretty sure I’ve shared this story, but I’ll do it again. About 18 months ago, I was at my mastermind complaining to my business bestie that I hate video. I hate myself on video, I hate the way I look, the way I sound, blah blah blah. His advice, swift and to the point (and a dagger to the heart), Jenn you look and sound the same to me on video as you do standing here complaining right now. It’s only you who thinks you look different or sound different. #truthbomb – boy did that one hurt. But it’s so so true and one of the best/worst pieces of advice I’ve ever had. So, if you are interacting with people face to face, whether it be 1 or 200, the way they see you, the way they hear you is the same if you put yourself on a video. I’ll pause for affect – let that sink in. I hope that little pep talk will get you doing more video from today onwards – don’t wait for 2020! Set yourself a goal – do a video every day from today for 30 days. Post them. If practice makes perfect, then you’ll smash out videos like bunnies soon enough. Insights Driven Marketing Businesses owns who use their analytics and insights to drive their marketing will win bigger and better and quicker in 2020. If you have google analytics, or you are on a social media platform you have access to insights and data that can really help you up level your marketing and build strategies you know will work. Therefore, making marketing easier, simpler, more strategic and, what we all want, have a better return on investment. If you look at your insights and see that you audience is more engaged on Friday nights, then heck post great content on Friday nights. If you can see from your Google Analytics that you have a big bounce rate on a particular page of your website, invest why that is? Is it load speed, is it not what they are expecting? If you see from your email marketing analytics that you have a bigger open rate when you use emojis in the subject line or when you send something out on a Sunday, then what are you doing sending an email out on Tuesday? Use all the tools at your exposure to marketing strategically. Those who do in 2020, those people will be the ones you are admiring their growth in business and wondering how they did it. Influencer Marketing Having someone else tell your audience just how amazing you are, or how amazing your product is, is worth it’s weight in gold if done right. Having someone else help build that know, like, (or love) and trust factors is almost priceless. In 2020, stop thinking about influencer marketing as paying a celeb to show your product, think of it as your customer who tagged you on Instagram when they took a photo of your product, think of it as the amazing staff member you have who always shares your stuff on their socials or to their friends, or that customer who is always referring you new business. 92 percent of people trust other consumer recommendations over business advertising. Paying for Influencers is a trend that will grow in 2020. However, they won’t be looking for celebs necessarily, they will be looking for people with seriously engaged, perhaps smallish, audience. But, we as small business owners, need to look at influencer marketing even more micro and look at who we have in our world doing it already or how we can encourage it – like how can you encourage your customers to tag and share what do you or what you sell more on their social platforms? Definitely a strategy to give weight to in 2020. So that’s it – 6 of my predictions for 2020 and what marketing will look like. Let’s recap Google my business page Voice activated marketing Conversational, human to human marketing Video Insights driven marketing Influencer marketing Got questions, comments, thoughts, ideas – well I’d love to hear them all. Head into the Facebook Book, Like Minded Business owners and tell or ask away! If you’re not a member of Like Minded Business Owners, simply head to Facebook, type in Like Minded Business Owners and join up. Otherwise, there’s a link in the new notes at www.socialmediaandmarketing.com.au/podcast www.facebook.com/groups/LikeMindedBusinessOwners I’ll be back next Thursday with some more marketing know-how and another discovery of course. If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying! But that is all for Episode 47. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that! *…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!*
	16 Feb 2022	E-Commerce – What You Need to Know in 2022? Podcast Episode 178	00:47:03
E-Commerce, the ever-changing landscape of being an online retailer in 2022! My guest this week is a Shopify Certified Partner and her wisdom when it comes to platforms, marketing, Omni channels etc in e-commerce is so worth the time to listen to! Meet Serena from serenadotryan.com and enjoy my interview talking all things e-comm! Great episode to listen into. You can find the show notes at www.socialmediaandmarketing.com.au/178 Take a listen to episode 178 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/178 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ Subscribe and Review in iTunes Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes. If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
	04 Mar 2020	3 Steps to Eye Stopping, Scroll Stopping Copy - Episode 62	00:17:02
Hey there podcast family, welcome to episode 62 of the Small Business Made Simple Podcast. Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them! If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler. Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast! One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/62 www.facebook.com/groups/LikeMindedBusinessOwners I am just a wee bit excited for this episode, but first, I just wondered, have you downloaded by ever so popular FREE eBook – 108 Social Media Content Creation Ideas? No? Well, if you’re struggling with social media, and content creation and ideas, this is the eBook for you and hey it’s free! Simply head to www.108social.com.au and download it from there. If you get it, read it, print it out and look at it all the time, it will change your life (or at least your social thinking challenges life!) So, it’s at www.108social.com.au I’ve been talking copy a little lately, with friends, with colleagues, in posts, on my podcast with Brenna – go listen to ep 60 if you didn’t catch that one. Social media is so busy. Our inboxes are so busy. We are so busy and so are our clients or customers. It does take a certain magic or certain power to stop someone in their tracks to stop, open, read, react, engage or take another action. Why do you need good copy, well that, what I just read, to get someone to stop, read and take action? Otherwise, we are just writing emails and captions and brochures to tick a box. If we don’t want the reader to feel something, react somehow or take some action, it’s a question of “for what purpose” are you doing it then? If you’re a long time listener of the podcast- you’ll know I have a love hate relationships with those 3 little words 3 of the most powerful words in my business. FOR WHAT PURPOSE. In life the 3 powerful words are I LOVE YOU, but in business they are FOR WHAT PURPOSE. Such a love hate relationship it has a podcast episode all of its own – episode 37 – worth a listen – www.socialmediaandmarketing.com.au/37 So, it’s the power or the magic that I want to have a chat about today. There’s really 3 steps to writing good copy, I believe. THE HOOK The hook, the first bit, and its only job is to get to get the email opened or to stop the scroll on social media or to get someone to read the brochure and so forth. Its only job is to engage the reader – grab their attention straight up. In an email it’s the subject line. On Instagram, it’s the start of the caption (so important here because we can only see the first few words), in an Instagram or Facebook story it’s the words put over the video to capture those scrolling without sound on. On twitter – it’s everything! On Facebook and LinkedIn, it’s the start of the caption. But the hook can have helpers – like emojis or different fonts – other tools used for the same reason – to stop the scroll. You can use a program or app such as Lingo Jam’s Fancy Text generator (link in the show notes) or https://yaytext.com/ - both generate fancy text but the formatting is kept when cut and pasted into social media. I once heard Marie Folio say on a podcast that she writes at least 30 hooks before she get to the one she wants. She writes down 30 iterations of a hook and says it’s only then that the gold comes … I admire that and strive for that but haven’t done that. If you are finding it hard to write good hooks or subject lines – perhaps consider writing more to find the gold! Ok, so some examples that I have seen that I liked It’s either me or the meatballs? I need a new face … or I will soon A bird pooped in my hair The juggle is a load of shit I’m in town, can we grab a coffee I was standing doing a presentation the other day talking about “hooks” in the rural town of Deniliquin – and I suggested a hook of “Deni is DEAD” The room all took a breath at once in shock – but that a perfect example – if everyone in the room saw that headline – they’d read on in curiosity or in disgust! Either way, I have their attention. Experiment with hooks – read captions and emails differently now and see which ones got you to open or engage and note down the why and what was said – build yourself a library of hooks used on you! THE BODY Obviously, after the hook, comes the body. Clearly once you have them with your hook – you need to back this up and stake your claim of attention. The body can go many ways, but the two I want to talk about today are The value adding post The story post I talk about the 3 E’s of social media – your posts on social media should always be either Educating Engaging with value or Entertaining Again, if not – for what purpose? So, adding value – it’s exactly as it says. What value are you adding to the person reading this post or email or brochure or wherever the copy is? Value can come in many forms, including Giving hints or tips or tricks about something they are interested in – like this – how to write good copy! Perhaps you’re telling them about a product you have that would save them time, money, energy, stress or so forth, Perhaps you’re adding value telling them about your sale, offering a discount voucher or whatever The thing to remember about “value” posts, is that it’s not actually about you – it’s more about “what’s in it for the reader”. The story post – that’s a bit different. It will commonly be about you, the story might be about you, but the lesson, the lesson behind the story and the reason why you are telling it, well that’s for your audience. So basically, it’s a value post in disguise of a story! Stories with messages are as old as the bible or as the children’s books we read or read to our children. The story might have been able how a big wolf tried to eat 3 little pigs, but the moral is that good will triumph over evil – eventually … you just need more bricks – or something like that! Again, watch for this posts and emails – start looking and reading things a little different – look at them as a marketer (and yes, you are a marketer – if you’re in business, you’re in the business of marketing!) THE CALL TO ACTION Finally, it’s all about the call to action What’s the whole point of grabbing their attention, holding it while they read all about your value or your story only have to them scroll on when they are finished, or click out of the email for the next or put the brochure in the bin after reading it … WHAT DO YOU WANT THEM TO DO NEXT? I am a firm believer in starting with the end in mind – so this should be where you start. I want my client or customer to do x – how do I get them to do that, oh, I know I’ll use this hook and this story and ask them to do x afterwards … Bingo! It doesn’t have to be at the end – it just needs to be! I have put 3 or 4 calls in action in this podcast already – and they’ll be more to come. On Instagram it could be as simple as “double tap if you agree” or comment below if this has happened to you too or share with a friend who needs to hear this or see this. An email might be similar – click reply and let me know x, forward to a friend, come follow me on Instagram or Facebook or join my group Give me a call Come visit my shop/office/business Use this code to get x All call’s to action. Pinkie promise me, after listening to this, you will never ever put another post up on social media or do another piece of marketing that doesn’t have a call to action? Pinkie promise? You know that saying, you can lead a horse to water, but you can’t make him drink – well you freaking can – you just have to ask and ask again! Don’t leave your fans/customers/clients hanging wondering what to do next. Tell them! So, there’s my 3 step formula for writing good engaging copy – engaging being the operative word. A hook A value or story based body A call to action Perfect! I’d love to know what you think. Is this how you’ve always done it, is this concept new, do you use calls to action? Let me know inside the Like Minded Business Owners Facebook group. That’s all for episode 62! I’ll be back next Thursday with another great episode to help you simplify your business in 2020. If you’re enjoying this podcast, can I ask you to do me a favour or two Subscribe to this podcast – I have some exclusive content coming up for those who do! Like episode 61A – that only subscribers got to know about. Could you share with this a friend? Another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and If you’re looking to share some love in February, the love month, I’d love you to leave me a rating or even a review if possible. See you next week on the podcast for episode 63. But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn. But whatever you do, *……..remember small business peeps, as my opening song says, there’s no point in dreaming small!*
	30 Dec 2020	Storm the Island and Burn the Boats - Episode 104	00:07:21
Burn the boats and storm the island – make 2021 YOUR YEAR – no turning back, no going back and it’s just going forward from here. Getting comfortable with being uncomfortable and so forth! Super quick episode to inspire you to grab 2021 by it’s horns and let’s go! Meet me on the beach? Great little ep when we are heading into a new year. WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/104 DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/ Subscribe and Review in iTunes Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes. If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
	16 Sep 2021	How to Use Hashtags on Social Media to Help you Grow Your Business - Podcast Episode 147	00:23:02
Do hashtags do your head in? Not sure what they are all about or how to use them to your best potential in business? How about which platforms to use them on and how many? If you answer yes to any of these questions – this episode is for you! I go through the what, how and when, when it comes to hashtags on this ep. Join me on episode 147 www.socialmediaandmarketing.com.au/147 and let’s talk decluttering! Take a listen to episode 147, and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social
	08 Nov 2023	Networking as a Marketing Strategy - Podcast Episode 268	00:32:12
Today my guest Janine Hunter gives her thoughts on how networking, as a marketing strategy, has helped her grow 2 businesses but more than that, has helped her grow a community of amazing humans that she gets to be connected with. Listen in – you’ll love it! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/268 Take a listen to episode 268 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/268 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
	04 Aug 2021	Your 3 Money Making Activities - Podcast Episode 135	00:14:23
What makes you money? Of all the things that you do, each day inside your business, what activities actually bring in the $$cash$$? This week’s episode is all about your Money Making Activities. Join me for a little exercise that will change your world and your business life! Take a listen to episode 135, and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/135 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ Subscribe and Review in iTunes Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes. If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
	27 Nov 2019	What happened when I said YES for a year! Episode 48	00:17:08
Hey there podcast family, welcome to episode 48 of the Small Business Made Simple Podcast. Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them! If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, as you’ll learn along the way, I pretty much live, breathe, dream marketing and social media! I’m all about marketing your life, your business and your marketing simpler. Because business isn’t always easy, but it should be simple or at least simpler. One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/podcast www.facebook.com/groups/LikeMindedBusinessOwners Today I wanted to share with you something that just might give you a nudge. The nudge is for you, although as I am recording this podcast, it seems like the podcast is all about me! But it’s really not, yes these are my stories but the message is 100% for YOU my gorgeous listener. But before I get into all that, let’s do the discovery of the week. THIS WEEK’S DISCOVERY! This week’s discovery is an app that will add captions to your videos. It’s called Mix Captions. If you’re a avid listener of the podcast – you’ll know that I have often talk about and use Clips – an app that does captions on videos as you speak. But the difference with this app – Mix Captions - is that you can upload a video you’ve already recorded and add captions to it! How sensational is that?? So, I can use my favourite app for recording video – which is Snow – one of my discoveries of the week in episode 19 and now upload it in Mix Captions and have it captioned. For me this is a game changer! We all know we should have captions on our videos for social media, more than 65% of people watch videos without sound, so this app is solving that problem. It’s available in your app store – search As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too! Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler! THE YEAR OF SAYING YES I have to say, straight up, this episode is putting me out of my comfort zone. I am always ALL about my listeners, my customers, YOU – so talking about me, is giving that rolling tummy feeling. But I wanted to share and hopefully even inspire you to think about what you’d like to achieve in 2020 and how, just maybe, having a year of “saying yes” just might get you there (wherever it is that you want to go). BUT what this story isn’t about is being busy. I’m not telling you my story about “saying yes” to every opportunity to encourage you to book up your calendar with “stuff”. It’s about saying yes to opportunities that align with your values or your business values, with your hopes and dreams, but may have always been outside your comfort zone and therefore you wouldn’t normally say yes to. So, again, this isn’t about being busy being busy, it’s still about alignment and strategy, it’s more about comfort zones. Ok, so the story starts about 3 years ago, on News Years Eve. I’m at my besties house, it’s very late (way past my bed time) and my bestie and I are laying watching the stars. We’ve consumed a bit of wine, ok a lot, and we are starting to get, well, DEEP! For me, the coming year was either going to be EPIC or horrid. My choice right? About a week ago I’d listed my retail business for sale and we already had a purchaser. I know right, insane. I was selling my baby. Something I’d built up, nurtured, poured my heart, soul, and salty tears into and now it was going to be someone else’s baby. So, my bestie turns to me, keeping this in mind, and also keeping in mind that we were pretty cloud 9-y by now, and says “Jenn what are you going to do this year with no shop”? I said, “I don’t know, I really don’t know, but I’m not going to say no to opportunities” Bestie said “No, ok, me either” And so become to drank pack of having the year of not saying no. Just an edit here – why not the year of saying yes you might be asking – wine. Wine is the answer to that question. So here I am, basically unemployed because I sold my business, feeling just a wee bit lost but determined to make this work – I just didn’t know what “this” was. Sometimes we don’t have to have it all worked out – we just need to trust the journey. Here’s what the year of not saying no gave me or did to me! Firstly, not business wise, but that very bestie used this “not saying no” against me and signed us up to do a 20 mile race (32 kms) from one side of King Island to the next. I DON’T RUN! It took me almost 5 hours, it was emotionally draining. The footage of me crossing that finish line will never see the light of day. Oh the crying, not just normal crying, ugly face crying – everything hurt. But the lessons I learnt about myself and business from that day make a fabulous Keynote presentation. I would never had said yes to anything like this… EVER. I landed my dream role in a business. I’d always had a mentor, a marketing mentor, in my business so it was like Christmas when my mentor rang and said “hey, want to come work with me – you’d make an amazing business coach”. Umm, heck yeah – I’m in. Although, there was bumps and some which couldn’t be overcome in this partnership, those 2 years, 110% changed me and gave me the confidence to do what I’m doing now and freaking loving it. I am beyond incredibly thankful for that time. Again, I would never have said yes to an opportunity like that if I had time to think about it – but there was no time to think about it – the answer simply was yes, because it was the year of not saying no. I got my first ever paid speaking gig. You may not think that’s big, but for me that was HUGE! Only 12 months beforehand I was a steer in headlights when it came to public speaking. I never thought, NEVER, that I would have a business that involved speaking to audiences. And although before that very first speaking gig, I was in the toilets bringing up lunch, because I was so enormously nervous – there was no choice – the answer was yes. Sometimes I think I need a new bestie, because that year she also made me do a half marathon ☹ - she really took advantage of me … I started networking. Again, a deer in the headlights when it came to networking – so very far outside my comfort zone back then. Something I’d never done before. I was asked to attend the Professional Speakers Association night, which made my tummy roll, but I said yes. I wasn’t networking with my own kind here, I was seriously upleveling my networking. But there was no choice. I had to say yes. At the night, I found some other newbies attending and they made wine – so I was set – they talked wine – I tasted wine – it was perfect! I could go on and on about all the different parts of my journey to here, today, that were brought on by the “year of not saying no”. But I’m hoping that just those few above might just inspire you. So, when you sit down and think what’s my new years resolution going to be this year, make it that you’ll have a year of saying yes (or not saying no!) and see where the yes take you. Commit to it. It’s the only way. When someone asks you to do something – don’t hesitate, say yes. Of course, I mean in reason, it’s got to be safe of course. But I’ve found in my life and many of those around me, that fear takes over and they say no to opportunities because saying yes is too scary. Embrace the scary. Be bold Have the year of not saying no – I promise you it will be the best year of your life. Oh, but word of warning, watch who you tell about this little “saying yes” thing, because people will take advantage of you – umm 32 kms – say no more. I didn’t really tell anyone. Not until the year was almost done and people would say to me, wow you’ve had an amazing year haven’t you and I would say, yep, it’s because I said yes. Who’s in? You in? Send me a message or email or head into the Facebook Book, Like Minded Business owners and commit to everyone in there that you’ll make 2020 the year of not saying no! Or the year of saying yes! If you’re not a member of Like Minded Business Owners, simply head to Facebook, type in Like Minded Business Owners and join up. Otherwise, there’s a link in the new notes at www.socialmediaandmarketing.com.au/podcast www.facebook.com/groups/LikeMindedBusinessOwners I’ll be back next Thursday with some more marketing know-how and another discovery of course. If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying! But that is all for Episode 48. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that! *…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!*
	18 Aug 2021	5 Marketing Myths Busted! - Podcast Episode 139	00:16:39
5 Marketing Myths Busted! Myths that I hear people talk about and my heart sinks or my hair stand on end! Marketing is a simple beast but there’s so much unnecessary mystery around it – so join me on episode 139 www.socialmediaandmarketing.com.au/139 and hear me bust some myths! Take a listen to episode 139, and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/139 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ Subscribe and Review in iTunes Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes. If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
	03 Jul 2019	EPISODE 27 – SYSTEMS AND PROCESSES WITH KERRY ANNE NELSON	00:46:22
Hey there, welcome to episode 27 of the Small Business Made Simple Podcast. I have got a super episode for you today. I have a very special guest, Kerry Anne Nelson from Operation Verve who is going to chat to us about systems and processes. About those systems and processes perhaps we don’t have in our business, those systems and processes that we SHOULD have in our businesses which would, keeping in line with the goal of the Podcast, make our lives SIMPLER! But before I get to that interview, let’s do the Discovery of the Week! THIS WEEK’S DISCOVERY! This week’s not so much a discovery but more of a did you know, and can you see how awesome it would be for your business! Although I guess for some it will be a new discovery! So, the did you know is, did you know that you can send voice messages through your social platforms to prospects and new connections? So, a DM on Instagram – you can send a recorded voice message. A message on the LinkedIn platform – you can send a recorded message to your connections. Messenger (Facebook’s message system) you can send a voice message! If you’ve followed me for any length of time you know I am all about H2H – human to human contact and a massive advocate for making these social platforms just that – SOCIAL. So, what better way to make it social then recording a message and sending – I think we can all speak WAY faster than we can type! And you might be thinking, yes Jenn but a video would be better – and it 100% would be. But many of you out there don’t like video so recording your voice and sending it is a great way to give a better user experience to any prospects without the roadblock of video getting in your way! So next time you have someone reach out to connect on LinkedIn for instance, don’t type a reply back – press the little microphone, record a personalised thank you message and then send! You just might be surprised at the response. Let’s do this guys, let’s get more social on social! SYSTEMS AND PROCESSES WITH KERRY ANNE NELSON I’m pretty excited to have Kerry Anne on today. Talk about being more social on social, social media was where I met Kerry Anne and LinkedIn is the platform we’re been connected the most. Kerry Anne is a local businesswoman, business mentor and community leader. The two things that struck me about Kerry Anne (and the reasons why I asked her to come on the Podcast) is that she has over 20 years’ experience in retail and bricks and mortar (there’s not many of us out there!) and she calls herself a Workplace Processes Architect – now who doesn’t want to lean in and hear more about that! Systems and processes can make our lives so much simpler – so why don’t we take the time to construct and introduce them into our businesses? Well I’m not sure either which is why I have Kerry Anne on to help us all out! Kerry Anne’s greatest passion is empowering business owners to scale or sell their businesses, so buckle up for this interview because there’s so much gold! INTERVIEW WITH KERRY ANNE NELSON Contact Kerry Anne Nelson LinkedIn: https://www.linkedin.com/in/kerry-anne-nelson/ Website: https://operationverve.com/ Email: info@operationverve.com Wow, small business peeps, I hope you really enjoyed that interview. She is just sensational, and I was so thankful for her time and effort to bring such value to you guys, my amazing listeners. I’d love to hear about the systems or processes you have in your business. So, let’s get social on social and continue this conversation in my Facebook Group – Like Minded Business Owners. So, that’s all for Episode 27 of the Small Business Made Simple Podcast. I’ll be back next Thursday with some more marketing know-how and another discovery of course. In fact, the next 3 weeks we have auditing our social accounts – so make sure you tune in for those! If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying! Stay on your game and keep going for your dreams because the world needs that special gift that only you have. Thanks so much for lending me your ears. *…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!*
	20 Jan 2021	How You Welcome Your Audience, Counts - Episode 107	00:13:57
The way you welcome a newbie to your email list, really does matter! In this episode, we discuss how you should be delivering the first of your emails in your welcome sequence. If email marketing is something on your list for 2021 – take a look at my 6 Week Email Mastermind program – check it out here: www.bit.ly/emailmastermind Great little ep when we are heading into a new year with new ideas and big goals! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/107 DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/ Subscribe and Review in iTunes Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes. If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
	22 Jan 2020	Pinterest for Business - Episode 56	00:42:29
Hey there podcast family, welcome to episode 56 of the Small Business Made Simple Podcast. I looked forward to episode 52 so much and ticking off the goal of doing a podcast a week for a year, that’s now I’m just, what number am I up too! It no longer correspondences with the week of the year! Confused? Me too! Anyway, welcome. Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them! If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler. Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast! One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/56 www.facebook.com/groups/LikeMindedBusinessOwners Today, as mentioned in the intro, I have a guest, Belinda from Your Social Bee, talking about Pinterest for business. As I mention in the interview, Pinterest to me has been, sit on the coach, Friday night, wine and cheese in hand and scroll to my little hearts content on Pinterest. Going down numerous rabbit holes and surfacing when I think “what was I looking for again”. But this year, Pinterest is a goal of mine. I do a podcast every week and I regularly blog, so therefore, I have oodles of content (tech word that – oodles!). Pinterest seems like a fairly clear option for me to repurpose my content in a way I am currently not repurposing and also to break into an international market – another goal for 2020. I put in a group on Facebook that I was looking for a Pinterest legend to interview and Belinda was recommended to me. I reached out and hey presto – here we are! Belinda’s business is Your Social Bee - https://yoursocialbee.com.au/ - link is in the show notes. Belinda is a Pinterest strategist and manager and her zone of genius is Pinterest for Business. If you’ve never thought about Pinterest as a marketing strategy, or even if you have, listen in. I think you’ll be surprised about the statistics of Pinterest, who’s the target and the type of businesses using it for marketing purposes. So, without holding Belinda up anymore, welcome Belinda: INTERVIEW WITH BELINDA https://yoursocialbee.com.au/ Convinced that Pinterest needs to be on your radar yet? I really hope you enjoyed that episode as much as I did making it. For those interested, I have started my Pinterest journey just this week and you can be sure that I will let you know of my progress or lack of as time goes on this year. No doubt I will be doing another episode of what I’ve found or how’s it helped my business or vice versa, if it doesn’t work. But, that’s all for episode 56. I’ll be back next Thursday with another great episode to help you simplify your business in 2020. If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. If you’re still in gift giving mode, I’d love a rating and a review. Those things are like gold for podcasters like me! It would mean the world. PS – you can leave more than one rating and review – just saying! See you next week on the podcast for episode 57. But in the meantime, I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that! *…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!*
	12 Jun 2024	300 BABY! Behind the Scenes of a Podcast Ranked in the Top 1.5% Globally- Podcast Episode 300	00:24:36
300 episodes BABY! Yep, today we celebrate 300 episodes with some behind the scenes content, some “Jenn” thoughts on the marketing world back then and now and lots of bits and pieces to make your business life simpler in one episode! You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/300 Take a listen to episode 300 and hear the GOLD! 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/300 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
	16 Jun 2021	3 Things to do When Your Social Media Stops Working - Episode 128	00:13:48
Social Media is hard and it can be harsh too! If you’re doing ALL the right things, listening to ALL the right people and still your social media isn’t bringing in the sales or attracting the buying audience you need, then this week’s podcast just might be for you! 3 things to do if your social media stops working. Take a listen to episode 128, and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/128 DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/ Subscribe and Review in iTunes Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes. If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
	14 Dec 2022	2022 in Review and 2023 Predictions - Podcast Episode 221	00:28:07
Let’s take a look back at 2022, what worked and did not work and then look into the crystal ball and make some predictions for business in 2023. I share with you what worked and what didn’t in my business, to inspire you to take a look at your own journey through 2022. Listen in, this is important stuff! You can find the show notes at www.socialmediaandmarketing.com.au/221 Take a listen to episode 221 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/221 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
	09 Feb 2022	7 Quick Marketing Wins for Your Marketing to Start 2022 - Podcast Episode 177	00:20:38
I’m seeing and reading lots of posts from small business owners all around the country that are doubting themselves as successful business owners of profitable businesses. This podcast is dedicated to them. 7 quick marketing wins they can give themselves to test and measure their newfound success in 2022. Great episode to listen into. You can find the show notes at www.socialmediaandmarketing.com.au/177 Take a listen to episode 177 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/177 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ Subscribe and Review in iTunes Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes. If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
	17 Jul 2019	EPISODE 29 – SOCIAL AUDIT:: INSTAGRAM	00:43:17
Hey there, welcome to episode 29 of the Small Business Made Simple Podcast. This week I am talking all things Instagram and I guess taking you through a bit of an audit. If you don’t have an Instagram account – maybe you should still listen in because perhaps you should – except of course if you’re target marketing just isn’t on there! If you tuned in for Episode 28, you’ll know last week we audited your Facebook, this week Instagram and next week I will be going through LinkedIn – which I have to say is my favourite platform of them all. But it wasn’t always that way – more about that next week! 9 million Aussies are on Instagram – of that 9 mil – 57% are men, 42% are women (as of May this year). 75% of users are between 18-44 years old and the biggest demographic of 32% is between 25-34. So, if you’re target market falls into any of those stats – this is the podcast for you! But before we get all grammie (that’s me being cool!) let’s do the discovery of the week! THIS WEEK’S DISCOVERY! I love a good life changing, making business simpler (ahem – whole idea of the podcast) discovery. And this week is a cracker! It’s called https://www.fbdown.net/ and it allows you to download any video from Facebook onto your desktop. Allows you to download any video off Facebook onto your computer. This is very handy for repurposing Facebook lives and the like! It’s super easy too. Just click the video you want to download, go to fbdown.net, paste the video’s URL in and click download. I found it SO useful! Especially for repurposing some of my client’s social content. So, if you’ve ever done a video on Facebook and haven’t got a copy to use on other platforms or repurpose later, now you can! Freakin’ fabulous yes? You can thank me later – or perhaps I should say I take thank yous in the form of podcast reviews and shares!! As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too! Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler! INSTAGRAM AUDIT Full disclosure, straight up here guys, Instagram is my least favourite platform of all the social media platforms. I don’t know exactly why, it just is. But does it work? Absolutely. And at the end I’ll give you my biggest tips on how to make it work for you, but this Podcast is all about auditing what you’ve got there already. So, I’m going to start with your bio. Your bio is super important – it’s your opportunity to tell how your brand can help others who are looking. There’s 5 key essential elements here Your profile pic – It should be you! And like last week, it should be a recent picture of you! Having your brand logo in your bio pic is not wise. You might get sick of me saying it, but you’ve got to think H2H – human to human. Unless you have a national or internationally recognisable brand logo – your bio picture needs to be of a human. Professional yes. In keeping with your brand – yes. Again, no dogs, no cats, no partners – YOU! The Headline (that’s the line that’s in bold). Besides #’s – this is the ONLY searchable terms you get on Instagram – yep the ONLY. So, make it count. Use keywords that describe your brand. By default, Instagram fills in your name, but you can change it and you should. And as with everything on social media, done once is NEVER done. Change this as your business changes, as events or seasons come and go in your business. The key here is remembering “keywords that describe your brand”. Absolute Prime Real Estate here! PRO TIP – if the keywords you use don’t fill up all the spaces – put some relevant emojis in there – not searchable but eye catching to a visitor perhaps! The Body – tell your audience the value they get from your account – straight away. I’m pretty sure you get 150 characters here – again use them wisely! None of this is searchable though. There’s been a lot of talk lately about whether you should put #’s in your bio. The answer is yes and no. No if you are doing it for search related reasons. You will not come up in searches because you have a # in your bio. Yes, if you have #’s that are brand specific to you. Let’s say you have a # that specifically to your brand, putting it in your bio will allow someone to click it and then they’ll go and see all the posts related to that #. In this way, it can be a fabulous little marketing tool. I know you only have 150 characters, and that’s tiny – but try to make it interesting. Use emojis to make sentences stand out, use emojis instead of words where you can to save word count! If you have space, write something personal about you, like “almond latte lover” or use an emoji to describe a feeling, your fav food or pet – like a doughnut emoji for being a lover of doughnuts. Why, because of the H2H thing again? People connect with people who they believe have the same interests or values as them. Again, and I cannot stress this enough, done is never done. Come back here often, check it, change it, make it relevant to the season of business you are in. Call to action – this is part of your 150 characters but should be the last line. In any marketing, you should never leave your prospect/client/customer wondering what to do next – your Instagram bio is no different. What do you want your “Instagram Looker” to do next? For example, you might have something like “Find Your Tribe eBook here (with an emoji arrow pointing down to the link below – we’ll get the link shortly) or “Find our More here” or “Download x” or “For Sale Items go x”. Again, done is never done – this will need changing as business changes. The Link – the only freakin link you get! (Except for IGTV). I think the founders of Instagram went “how can we make this hard to marketers to use and thought, I know, only 1 link out!” – oh and by the way – that’s you! If you are in business, you are in the business of marketing! So, you get one link. Use it oh so wisely! Use it to promote your latest project, your opt-in offer, or whatever is your “champagne” that you offer new visitors! There are some tools out there to help with this. I use a tool called Link tree – link in the show notes. https://linktr.ee/ Creating a Link tree account (there’s a free version and a paid – free is totally fine) allows you to use that link to send people to several options rather than just 1 place. Check out @smallbusinessmadesimple if you want to see what I’m talking about. Link Tree is fabulous – but to up level it (and as my new website is being built this is what I will do) you should build your own “link tree” type page to send your clickers too. That way you are getting the traffic on your website, which you can then retarget with retargeting campaigns or Facebook Pixel campaigns etc etc. It just has so many advantages sending them natively to your website to a page that has several options – just like Link Tree. Just a couple of other things to think about using your 150 characters on (a) Your physical address (b) Contact number (c) Email address Ok – so that the bio and bio photo – I hope that helped. Remember, make it short and to the point and it’s never done – always go back to change it up depending on your business season. So, I’m going to move on to #’s now. Hashtags are arguably Instagram’s primary method of sorting and filtering content – so they are super important and not to be glossed over or put in willy nilly. For every post you get 30 of these little creatures! Some of the biggest questions I get are Do I have to use 30? Should they go in my comments or in the post? So, first question – should you use 30. My answer is yes and no! Typically, isn’t it! Yes, if you have 30 relevant hashtags that relate to the post – then that’s 30 opportunities to be found for that content you’ve spent time creating. No, clearly, if you’re just #ing for #ing’s sake. They need to be relevant. Should they go in your post or in your comments? I’m going to caveat my answer here by saying, I don’t think anyone really knows but here’s what I think and why. I think you should put them in your post because when you post – that’s when the algorithm starts to notice your post and gives it some love. Plus, if you follow anyone that’s a “Gram Expert” like for instance Jenna Kutcher, you’ll see she and many others like her, put them in the post or the caption as it’s called on Instagram. A recent study undertaken by Agora Pulse which used 117 posts from the 3 Instagram accounts (13,700 followers combined) found that the key takeaway is that when hashtags were used in the original caption the reach was 29.41% higher. So, when organic reach is becoming harder and harder to achieve in social media, this result should not be overlooked. Also, it’s more time consuming to go back and add hashtags to your comment section once your post is live. My biggest piece of advice – TEST and MEASURE – see for yourself on your own account. I believe the trend in putting them in the comments was started because it looked “neater, more professional” – and to that I would say, it’s about engagement, social media is always about engagement – without it you’re just posting to crickets! I’d love to know what you do – do you post in comments or in the caption? Screen shot this episode on your phone and tag me @smallbusinessmadesimple and tell me CAPTIONS or COMMENTS – let’s do a poll! One last thing on hashtags which is a biggie – how do you find them! Whether you post with 30 or 10, (but don’t do 10 – do at least 20!) there’s a system I use. I spilt my hashtags into 3rds. The first 3rd is #’s that have under 10K posts on them (how do you know, you search the hashtag – it says the number of posts – PRO TIP – you should follow your most relevant hashtags, search them and click follow). The 2nd 3rd has been 10K and 500K posts and the last 3rd are big accounts – so over 500K posts connected to them. Why is this relevant? The idea behind the # system is to be found for that #. If all the #’s you are using on your posts have GIANT numbers against them, the chances of you being found for that #, are small – you are a tiny fish in a really big pond – in marketing was want to be a big fish in a small pond – stand out, easily found. DO NOT # FOR THE SAKE OF IT and because I said you had too! It does take time and it does take research – especially if you’re serious about using this platform to gather a community of followers who might one day do business with you. I save my hashtags in my notes on my phone and then cut and paste the relevant ones for the post I am creating – saves on hours of work! But I’ve researched them first! There was noise late last year about “you shouldn’t use the same hashtags in every post” – which put the wind up many people – I have to think of new ones all the time!?!? I think that thinking is floored and untrue to boot. If you have #’s that are brand specific to you and your products or your service or your offerings, of course you can use them over and over – why would you not! That’s what you want to be found for! BUT, here’s the bit, you shouldn’t be using hashtags over and over for convenience that are clearly not relevant for that post. For instance, if you are posting a photo and caption about your holiday to the Gold Coast and you use the hashtags for say the Royal Family – no relevance at all but you think, they’re trending at the moment, I want a piece of that, then that’s a no! A user following that hashtag and sees something they don’t like they can select the “Don’t Show for This Hashtag” option – which is bad for your account. So, hashtags – relevant to post and/or your business and brand. Just a bit more on hashtags You can use hashtags on Instagram Stories. Hashtag pages have an Instagram Story icon in the top left corner. Click on it and you’ll see a collection of Stories posts tagged with the hashtag from people with public profiles. If you’re lucky enough to get your post in a hashtag Story, you can expose your brand to a large audience. There are two ways to add hashtags to your Stories. The first method is by using the hashtag sticker and changing the text. Or you can simply use the text tool and the # symbol to type out the hashtag the same way you would on a photo or video post. You can add up to 10 hashtags on a Story but take care not to clutter your content. You can shrink your hashtags or even hide them behind an emoji, sticker, or GIF. How do you find the right hashtags for your business? RESEARCH! Sorry! Start typing into the search function in Instagram – it will give you a list and if you click of them, there’s a list within a list. On any hashtag page, right above the “Top” and “Recent” tabs, you’ll find a list of related hashtags that you can scroll through by swiping left. This is a great way to find relevant hashtags that might be a bit more niche. And that means an even more targeted audience with less content to compete with. Check out what your competitors use and if you sell brands, like for instance clothing brands, check out what #’s the brand uses – they spend $$$ on market research – piggyback on that and use those too! Ok, I’m going to move on from #’s – clearly they could have been a Podcast in themselves! How often should I post is another question I get all the time. My answer is when you’ve got something valuable to say! Don’t post 5 times a week with sub-par captions – if you have something valuable to share with your audience 3 times a week – then post 3 times a week. However, I think you should be posting stories every day – there I said it. Sorry, not sorry! They are quick, they are easy, and they are oh so engaging. Your audience will love engaging with you with stories (which only last for 24 hours) – love seeing behind the scenes – they don’t have to perfect – they just have to relevant! There are so many fabulous “stickers” available for stories. Polls, questions, quizzes, gifs – so much! Use stories to tell about your day! Engage with those humans who follow you! Highlights – highlights sit below your bio. They were a new feature back in 2017 and they are the place you can save your stories and repurpose them so that they last longer than 24 hours! You can apparently have as many highlights are you want! Highlights are a great way for people to see relevant and related content (repurposed content) all in one place. For instances, you could have a highlight for motivational posts, or recipes you like, or podcast episodes, or from an event your ran/attended etc etc – it will allow the user to click the highlight and run through the stories like a little book! How do you make highlights? Well, as Instagram is a very very visual platform, it would be too hard to explain on an audio only podcast! But I’ll link to a great article by Social Media Examiner which explains it all! https://www.socialmediaexaminer.com/how-to-use-instagram-story-highlights-for-business/ Ok, so let’s talk about your feed and your captions before we wrap this baby up! Your feed, so when I say feed, I am talking about the place you can go to see all your posts together – under your bio. Your feed should look engaging – 100%. The more higgle pigley it looks, the less the user is going to have a good visual experience – and Instagram is all about the visual. Now, I’m going to say here, that I am in the middle of doing some experiments with this – the feed. I will report back in a few months with my findings, but let’s just say that I am testing Instagram out to see what really is working and what’s not! BUT, you do need a visual pleasing feed. You can buy templates from the likes of Creative Market – which will help your feed look great – but really there’s two things you probably need that cost nothing A common colour palette – so stick to your brand colours as much as possible, and If you use an Instagram filter – always use that same look filter. Take Cadbury for instance – not all their photos have their signature purple in them, but their feed certainly has enough of it to look visually pleasing and on brand. Think about this when thinking about what photos you will use. Does your feed need to look perfect? Less and less but it does need to represent your brand and you and give the user a good experience. I will say one last thing here – and it’s a biggie – in fact my absolute pet hate when it goes to someone’s Instagram feed – if I didn’t spruik my podcast as “clean” I would use a swear word here – WHO THE HECK ARE YOU? Ok – here’s your Instagram challenge – go to your feed and see when was the last time you posted a photo of you – you the business owner – YOU baby YOU! If it’s more than 5 posts ago – then today’s the day for another one. Seriously, I follow some local accounts and I have no freaking idea who the business owner is. I could walk past them in the supermarket or have the table next to them at a restaurant and how no idea. You might like, why would that matter, umm referrals, word of mouth – those marketing strategies that cost next to nothing and yet can drive SO much of our income. There’s a local hotel/resort that been taken over recently in my part of the world and 6 months in I have no idea who they are – it drives me bananas! If I don’t know who they are then 90% of the rest of the local populate probably don’t either. H2H people. I cannot say it enough. I know putting yourself out there can be tough, but you’ve been brave enough to start your own business, be brave enough to embrace who you are and let the world see the wonderful people behind the brand. I promise you it will lift your engagement. Alrighty, off my high horse I get. Let’s chat a little about IGTV. Was supposed to be the next “BIG” thing and send YouTube packing but alas it has not taken off the way Instagram thought. But if you do any video on this platform, or another platform, share it on IGTV (as long as it’s relevant for your Instagram audience of course). It’s easy to set up – it sits in the right-hand corner of your Instagram app and it’s another way to be found. Oh, and you can link out! So, ensure there’s a call to action. Captions – these are what you write under your photo. So, every post on Instagram has a photo, a caption and hashtags. In your captions – tell me a story – short/long – don’t care – just make it engaging and a story. H2H is coming to haunt you here too – it’s got to be engaging to humans, people! If you have a beautiful yellow coat that’s just landed – don’t just say “yellow coat, brand name x, price y” – tell me a story – maybe just a short one that might involve it being designed or made in Australia, maybe the story is around having a timeless piece like this in your wardrobe – how it’s an investment or maybe the story is last time it sold out because of x and now it’s back in store and tell me why you think it was so popular. You might not sell products – but you get it right? You’re not selling the yellow coat or the course or the workshop or the book, you’re selling me a feeling, an outcome, the solution to my problem. No more bad, slap it up with no thought or energy, captions! Ok, I’ll say one more thing when it comes to Instagram and strategy to grow your following with people who might one day do business with you:: So, we’ve discussed, hashtags and how they can help, captions, and how they can help and your bio and how important that it to get right, but the biggest and best way to get traction on this platform is to (drum roll) ENGAGE. Yep, spend time on the platform, not just posting and ghosting! And within the strategy of engaging is the all important social media strategy that I think is close to number 1 and yet so many people forget to do it – the ol’ reach out strategy – yep finding people who might one day do business with you, people who fall into your “who” avatar and start engaging with their posts and engaging with them through their stories and DMs. So, let’s sum up so when you are doing your audit review you know what you’re looking for/at:: Your profile pic – YOU. A human and/or humans. Recent and on brand. Your bio – does it need some work. Does it tell me what you do and what you can do for me? Does it have a call to action? Short and to the point! And think about your only link out of this platform. Hashtags – you’ve got to do your research. They’ve got to be meaningful to the post and/or your brand. It’ll take time – but it will pay off. They are crucial to be found and followed. Your feed – visually appealing – on brand and I can see you! I’m such a pain, I know! PS – if your feed isn’t what you want – you can archive posts – just go to the post, click the 3 dots in the right hand corner and pick archive (you want loose any analytics but it will be hidden from your feed and you can start to design it the way you want!). Your captions – tell me a story. No posting for postings sake. Engage and reach out. Before I finish up, some tools which might help you with Instagram: Planoly, Plann and Tailwind – great scheduling apps and great for hashtag help, planning your grid and monitoring and tracking. SquareLovin for more analytics on your Instagram account Do you have a link to your Instagram account in your email signature, on your blog, is it connected to your Facebook Business page or mentioned as a link on your personal Facebook page, is it on your website? Remember to put this link in as many places as possible so people know where to find you quickly and easily! Talking about having yourself easy to find – have you ever looked at or used your very own “Nametag” from Instagram? Not sure what I’m talking about!?! Well if you go to your bio, click the hamburger menu up the right-hand corner (3 lines – looks like a hamburger!!) and you’ll see in that menu “Nametag”. If you have a physical store you could print it out and have it at your reception or counter or you could put it on your business cards – loads of uses. PS – you can change the look of it too – have a play! There are so so many more tips and tricks I’d love to share with you but instead I’ve found this awesome blog I’m going to link to. It’s in the show notes https://blog.hootsuite.com/instagram-hacks/ - it’s a blog by Hootsuite all about Instagram hacks. Go to the show notes www.socialmediaandmarketing.com.au and see the link there – it’s worth looking at for sure! Can you hear I’m having trouble wrapping this one up? There’s just so much to tell, pass on, make sure you’re clear on! It’s hard! But I’ve got to finish somewhere. So, here is as good as spot as any. So – that was quite the episode – I hope you got lots of gold from it. But that is it for episode 29. If you have any queries, questions, thoughts tips or tricks, let’s continue this conversation in my Facebook Group – Like Minded Business Owners. Not joined yet. Well welcome … let’s do that! I’ll be back next Thursday with some more marketing know-how and another discovery of course. If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying! Stay on your game and keep going for your dreams because the world needs that special gift that only you have. Thanks, so much for lending me your ears, I know you have LOADS of options – so thank you for making me one of them. *…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!*
	17 Mar 2021	Content Marketing – What is it and how do you plan it? Episode 115	00:27:36
What is content marketing? How do you do it? How do you use it to grow your business? And where do you get the ideas? All questions that our guest, Mel Daniels takes us through on this episode. Content marketing is a fundamental to your marketing strategy – Mel breaks it down and makes it simple. Take a listen to episode 115 and let’s chat about marketing! I know you’ll love it! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/115 DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/ Subscribe and Review in iTunes Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes. If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
	08 May 2019	EPISODE 19 - DO YOU THINK LIKE A MARKETER?	00:12:45
Why hello and welcome. Welcome to Episode 19 of the Small Business Made Simple Podcast. One of the worst things with having an episodic show like this Podcast is that I know it’s week 19 of 2019 – WEEK 19! It’s flying Brain! So last week, we spoke about what marketing is – if you missed that – head back to Episode 18 and have a listen. So, this week I thought we might see if you think like a marketer? Because if we know that marketing is everything and understand we’re in the business of marketing (yep, you are!), then is that how you approach business, is that how you think? But before we get into that, let’s do this week’s discovery. THIS WEEK’S DISCOVERY! This week’s discovery is a bit vain. I’ll admit it straight up. But if you’re not a big video fan, aka being in videos yourself, then this might help. You see I have a tonne of video I need to do. For instance, my goal is to make all these little discoveries into videos and put them on my YouTube channel – which I have just started, heads up! Part of it is making time, the other part comes from “mmm, today I can’t be bothered doing my makeup and hair and, and, and – excuses, total excuses – don’t worry I get that. So, this little app I’ve found has filters in it for video. It’s called Snow and you’ll find it in your app store. Like I said, it’s vain but what it does is simply puts a filter over your face – to make you look like you have makeup on when you don’t and therefore you can’t use that weak, horrible excuse anymore – you just have to do the videos! Of course, there’s loads of filters and it can do photos as well as videos as well as putting music over videos and probably 1000 other things I haven’t experimented with before. But for more, it’s making my life simpler (which is the aim of the podcast) because it’s taking away my excuses not to do video. Plus, I’m having fun experimenting! Hope you do too! As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too! Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler! DO YOU THINK LIKE A MARKETER? There’s a clear distinction between a small business owner who has a marketers-mindset and one that does not. So, let’s take the test. If you can grab a piece of paper, do that or scribble answers in your phone notes or if you’re out and about (or in the bath!) just remember your choices! Choose a or b Question 1 A) You see your key role in the business as being the DOER. Outsourcing scares you. You’re a give it to me, I can do it better/faster/quicker. or B) You know your money-making activities, inside your business, and you give them your core time. You happily outsourcing lower level tasks to others. Ok A or B Question 2 A) The sale is the sale right in front of you – it’s all about dollars in the door, with little thought given to future sales opportunities of prospects. OR B) You concentrate more on create a lifetime customer than a single sale. You want clients who you can turn into raving fans, rather than just chasing another quick sale to make ends meet. Again, A OR B Question 3 A) Everyone is your customer/client and you try and tell everyone about everything you do in the belief that by telling maximum number of people you increase your chances of making a sale of something. B) You know who your ideal customer is, who your who is, and you target them. Your message is targeted at those people. A or B Ok, Question 4 A) If I look at my marketing, captions, brochures (marketing messages) they are ‘I’ and “ME focussed, telling people who YOU are, what YOU do and how well YOU do it. OR B) My marketing is CUSTOMER CENTRIC, focusing whether possibly on them and the problems I solve Did you choose A or B – ok last one Question 5 A) You are constantly telling prospects why they should buy from you and showcasing your products and services B) You recognise the value in investing time in creating a content to nurture your prospects until they are ready to buy and giving value, value, value before you ask for any sale. You want quality over quantity. Ok, so now did you get all A’s or all B’s or a mixture? If you naturally choose option B then you are thinking like a marketer, if however, you recognise that you are practising a lot of option A strategies, you may want to reconsider your approach. Until you begin to think like a MARKETER, your progress in business is likely to be slow, and the number of clients you create will be low, no matter how good your product or service. This was a little quiz I did many years ago. I’ve adapted it for you guys here, but it was one of those learning turning points for me when I started out in business, so I wanted to share it with you too hear today. To think more like a marketer and make marketing a priority in your business means you just need to change your mindset just a wee bit. Here’s some tips on how to become a better marketer. Start thinking about what you do in your business to make money, what you’re good at, fabulous at in fact and do more of that! Then think about how you can outsource some other tasks to staff if you have some or a VA or PA – if you don’t have one of them either, then perhaps this is an opportunity to explore that. Do what you do the best and outsource the rest! Start thinking and implementing strategies into your business that will make your current customers into customers that come back again and again and turn into raving fans. Is a loyalty program appropriate for your business? Or do you need more nurture strategies, keeping top of mind until they are ready to buy again? Sit down and work on your Ideal Client Avatar. Remembering most businesses will have 1 or 2 (possibly 3) different ideal clients/customers. Do you know your WHO really really well? What keeps them up at night? What problems they have you can solve? The more you know this person, the better your marketing will become. Go through your current marketing online and offline and count the times you’ve written “I’ or “me” in them. If there’s too many you aren’t talking to your prospect, you are simply talking at them. Change this. And lastly, In your marketing, your captions, your social posts, your website, your print marketing, and so on, will I find value, value, value or only ask, ask, ask? We live in a world that we must give, give, give before we can ever ask for a sale. We need to develop know, like and trust with our prospects before the sale. Let’s continue this conversation in my Facebook Group – Like Minded Business Owners. I’d love to hear your thoughts. But that’s all for Episode 19 of the Small Business Made Simple Podcast. I’ll be back next Thursday with some more marketing know-how and another discovery of course. If you’re liking the podcast – please head over to where you listen and leave a rating and even a review – those things are GOLD for podcasters like me! I’ll be eternally grateful, and it helps others find this podcast and enjoy the free training, tips and tricks too. It could be the best gift you give them! Feel free to leave me a DM on Instagram with any comments or ideas (including fab discoveries)! The DMs seriously make my day! Catch you next week, *…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!*
	16 Jan 2019	EPISODE 3 - 4 CHANGES TO THE WAY WE USE INSTAGRAM IN 2019	00:16:08

	07 Aug 2019	EPISODE 32 – FACEBOOK ADS – 3 MISTAKES WE NEED TO STOP MAKING	00:17:55
Hey there, welcome to episode 32 of the Small Business Made Simple Podcast. Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them! Today’s topic on the Podcast is Facebook Ads and the top 3 mistakes I see people making when doing Facebook Ads. This episode is sponsored by my new eBook – Ultimate Beginners Guide to Facebook Ads – go to www.socialmediaandmarketing.com.au/ads to get it now. Facebooks Ads can be so highly targeted that we can put out ad in front of the people will know will buy our product (or do whatever action we wanted them to do – whatever our call to action in the ad was). They are quite brilliant and as marketers (and yes you are a marketer – if you’re in business, you’re in the business of marketing) we haven’t ever had access to such targeting EVER. BUT, Facebook Ads (or insert Instagram, LinkedIn, Google) can be a MASSIVE suck of your hard-earned money and it happens really really quickly if you haven’t got your eye on the ball (or the prize). So that’s what we’re talking about today – the things you really need to keep your eye on, know, do before taking on a social media ad (frankly some points relate to any marketing/advertising). So even if you’ve never done a Facebook Ad or social media ad before – listen in, there’s still some gold for you. But before we get into that, let’s do our Discover of the Week! THIS WEEK’S DISCOVERY! This week’s discovery is not something I use, but something I’ve discovered. I don’t use it because I am a massive fan of LinkedIn and use that platform well. But I know LinkedIn’s not for everyone – whether that’s because you’re concentrating on other social media sites or you just can’t seem to work out LinkedIn – but if that’s you – I’d suggest you listen to episodes 20 and 30. But, my discovery – let’s stay on track! Firstly, it’s at https://about.me/features And its a place where you can go and get yourself an About Me page. Why would you want to do it – well the biggest place I could see it being used is your email signature. Giving your readers a call to action to get to know you better. It would be sensational for professionals like real estate agents or solicitors or trainers or even people who have a small side hustle. Possibilities are endless. It’s free (although, as usual there’s a paid option). So, if you’re not a LinkedIn fan and you currently don’t have a website (or maybe you’re not the business owner) – then your About.me page could be just what you’re looking for! As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too! Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler! FACEBOOK ADS – 3 MISTAKES WE NEED TO STOP MAKING As I said in the intro, Facebook ads are powerful – so gosh down powerful – but also a great suck of your money if you’ve not careful and don’t know what you’re doing. There’s 3 mistakes I see online marketers (yep, again, which is you – no squibbing, if you’re on social media you’re an online marketer), make constantly with their ads. Actually, frankly, the first one I see people make offline as well. And it’s just so important. START WITH THE END IN MIND It’s so important that I want to yell it from my roof top – actually I live in rural NSW, so no one would hear me, I want to head into a big regional town and yell it from the top of the town hall! It’s not just another quote or motivation saying. One day I’ll do an episode that will be all about the “quotes or inspirational sayings” that have got me to where I am today – and this is certainly a massive one. If you know the goal, you know the road to get to the goal. If you don’t know the goal – then how on earth will you know if it’s been successful or not. If you run a Facebook Ad for say 5 days with a budget of $10 per day and after that 5 days you have x result – if you have set any goals at the start of what you wanted to achieve, how do you measure that $50 bucks success or failure? But let’s go a little deeper with Facebook ads and starting with the end in mind. If you’ve ever looked at Ads Manager, you’ll know the first thing you need to do when setting up your Facebook Ad is choosing an objective (ahem, an outcome, ahem a goal) – anyway you see where I’m going with this! If you haven’t got the end in mind, the end goal, then how are you going to chose or even start your ad – you’re stuck here, straight up. And there’s 11 objectives to choose from ( 13 if you count that engagement has 3 different options). So, this is mistake number 1. The thing that trips so many online marketers up. Such before I go onto number 2, just wanted to make the point that, the goal doesn’t always have to be money – like if I spend $50 on ads I will get $100 into my business. The goal might be around increasing subscribers to your email list or get x amount of people through your business’ door or have x amount of people engage with my ad. WHATEVER THE GOAL – JUST MAKE SURE YOU SET ONE! THE WRONG MESSAGE TO THE WRONG AUDIENCE AT THE WRONG TIME That’s an extremely negative statement isn’t it – sorry! But I was going for dramatic! Lots of Facebook Ads experts talk about targeting. Making sure you know who you are targeting and that you know your ideal client avatar and who your who is – and trust me, it crucially important but that’s not the mistake I wanted to highlight here. Something not enough Facebook Ads experts talk about is where your ideal client sits when it comes to their buyer journey with you. If you know your avatar, the people you’d like to attract more of in your business because you know if you get more of them, then your business will soar, but those avatars still sit in 3 different audience types:: (a) Cold audience (b) Warm audience, and (c) Hot audience COLD TRAFFIC: These are the people who have never heard of you or your brand. They have had no interactions or dealings with you at all - ever! WARM TRAFFIC: These people at least know who you are. They may have liked your Facebook Business Page or followed you on Instagram. They have some idea of who you are and what you offer. HOT TRAFFIC: These people are your fans! They engage with you on social media, they are on your email list, or they may have already purchased something from you. So even though you know your avatar, you need to make sure you are serving the right ad with the right call to action to them where they are in the buyer’s journey – the buyers’ journey being from learning who you are, to buying from you. There’s no use serving an ad to complete cold traffic saying “click here to buy my $1000 program” – they have literally no idea who you are or what you do or if you can serve them whatsoever. To a completely cold audience you might be better off serving them a video ad with some amazing information based value to get them to watch it, to then perhaps retarget them with a follow up ad with a different call to action, because now they at least know who you are and a little of what you do and your expertise. So, to spin my very negative heading of “The wrong message to the wrong audience at the wrong time” on its head, you need to make sure you are serving the right message to the right audience for where they are in their buying journey with you. CHECK YOUR ADS! This third mistake is so common it makes me want to cry – literally cry. I absolutely know what it takes to make money/earn money as a small business owner, the highs the lows, and it makes me want to cry when I see this hard earned cash go to lining Mark Zuckerberg’s pocket – trust me, I’m pretty sure he doesn’t need any more of it! Marketing has never really looked like this. Never have we really had the opportunity to place an ad somewhere and then once published, go back and tweak or fix or stop altogether. You place an ad in a newspaper – once you’ve approved the draft, that’s it – you can try and measure the metrics or outcomes from it (because you’ve started with a goal – with the end in mind) but you certainly can’t change it, well not unless you want to republish it and repay! So, we aren’t in the habit of checking what we’ve done when it comes to marketing and paying for marketing – but we need to start. SOCIAL MEDIA PAID MARKETING IS NOT A SET AND FORGET STRATEGY – and that sentence was in capitals in case you missed the emphasis! When you place an ad on Facebook, Google, Instagram, LinkedIn, wherever online, please oh please go back about 48-72 hours later (depending on the platform and targeting required) and check it. Make sure it’s hitting the goals you set for it, make sure it’s working and if not, switch it off altogether or edit it and set it going again. I say you need to give it some time – 2 to 3 days depending on targeting. Take Facebook ads for instance, you have asked it to target women aged between 26-54 who live in a 50-mile radius of your business, who like cats and dogs but hate birds (just for instance)! Well you need to give the algorithm a couple of days to find those people – the more targeted, the more time needed perhaps – but definitely no longer than 72 hours. No check your ads is the best way of lining someone else’s pocket! So please promise me, if you undertake an online paid marketing strategy, that you’ll set yourself an alarm to go back and check in with that ad after a couple of days to see how it’s performing. If you've never ran a Facebook Ad before OR you have with no success OR you simply get confused every time you try and create engaging, lead generating, sales driven Ad copy then, please head to www.socialmediaandmarketing.com.au/ads and go download my eBook the Ultimate Beginner’s Guide to Facebook Ads. These little critters are so powerful. It’s my goal to get every small business owner with a vision to grow their business, either online or offline to see the power in this type of marketing. The targeting capabilities are amazing, you get to tweak what you’ve done and change it if necessary, as your ad is running and, my favourite part, you learn so much about your ideal client and their challenges etc, by the huge array of metrics available to you once you start running successful ads. But I get it, they are scary. If you’ve ever had a look at them or run an ad with limited or no success, it’s because the choices are endless and if you hadn’t done your research, it’s so easy to get wrong. Not to mention that “Boost” button is so prevalent and makes life so much easier (or so you think!) that it’s easier just to press that and put some money behind it. We need to stop that by the way …. So that’s why at the end of August 2019, I will be launching my first digital course, Facebook Ads for Beginners. And I mean beginners. If you’ve never ran one, you don’t even have an Ads Manager account, or you’ve tried before and got confused and gave up or wasted your money or all you do is boost – then this is where you need to start. Doors aren’t open yet – but if you’d like to be the first to know when they are – you can head to …. And get on the list. Or, even better, get started with my eBook – the Ultimate Beginner’s Guide to Facebook Ads – go download that. www.socialmediaandmarketing.com.au/ads Got questions? I’ve got answers! Let’s continue this conversation in my Facebook Group – Like Minded Business Owners. Not joined yet. Well welcome … let’s do that! I’ll be back next Thursday with some more marketing know-how and another discovery of course. If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying! But that is all for Episode 32. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that! …….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!**
	08 Aug 2021	Selling Without Feeling Sleazy - Podcast Episode 136	00:03:49
Episode 136 is a short sharp episode talking about sales and selling without feeling sleazy! It's not my normal long(ish) episode but one that's about 4 minutes and its soul purpose is to help you see some clear don't's and do's when it comes to sales. WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/136 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ Subscribe and Review in iTunes Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes. If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
	05 Feb 2020	Money Mindset with Clare Wood - EPISODE 58	00:24:54
Hey there podcast family, welcome to episode 58 of the Small Business Made Simple Podcast. Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them! If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler. Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast! One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/58 www.facebook.com/groups/LikeMindedBusinessOwners My guest today, Clare Wood who actually has her own podcast – the Clare Wood Podcast – is coming to chat about money mindset. This is a BIG thing for so many small business owners. The stories from our past, the stories that will come in our future – lots of them, that involve money, will depend on our mindset when it comes to money. I was listening to Clare’s podcast one day late last year and she was talking about just this subject – so I thought …. Mmm, if I find this interesting, so will my audience, I’m sure. So, in true me fashion, I sent her a DM on the gram and asked her to come on and she said, clearly, yes! Clare’s a qualified accountant turn business coach and she’s got some fabulous insights for you around money. So, let’s welcome Clare to the podcast! INTERVIEW WITH CLARE WOOD www.clarewood.com.au I really hope you enjoyed that episode. I know I did making it and it’s always nice to make new podcasting friends too! I’d love to continue the conversation in the Facebook group – Like Minded Business Owners. How’s your money mindset? Ok, that’s all for episode 58. I’ll be back next Thursday with another great episode to help you simplify your business in 2020. If you’re enjoying this podcast, can I ask you to do me a favour or two Subscribe to this podcast – I have some exclusive content coming up for those who do! Could you share with this a friend? Another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and If you’re looking to share some love in February, the love month, I’d love you to leave me a rating or even a review if possible. See you next week on the podcast for episode 58. But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn. But whatever you do, *……..remember small business peeps, as my opening song says, there’s no point in dreaming small!*
	09 Sep 2020	How to Create Your Elevator Pitch	00:13:28
You’ve got 30 seconds to answer the question – What do you do? What’s your answer? How do you say in a few words what you do, so that the listener then responses with “that exactly what I’ve been looking for” or “you are just the person I’ve been searching for”? Your elevator pitch is an important part of your marketing. You need to know what you want to be famous for, who you serve and what outcome you offer them. So listen into episode 89 all about your elevator pitch and getting it right! Can’t wait for you to listen. This is a marketing strategy worth thinking about! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/89 DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/ Subscribe and Review in iTunes Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes. If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
	05 Jul 2023	How to Raise Your Profile (Yes, Yours!) - Podcast Episode 250	00:40:31
Erin Huckle from Chuckle Communications is my guest today and we are all about building YOUR profile – yes, yours – not your businesses profile but yours. We chat about awards, PR strategies, podcasting and more. Erin is a wealth of knowledge around all things profile building, and shares so much gold with us on the episode. Tune in. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/250 Take a listen to episode 250 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/250 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ Thanks again to Kate Toon and her new book Six Figures in School Hours – you can find out more and get the book here: https://www.katetoon.com/writing/books/six-figures-in-school-hours/
	19 Jan 2022	Income Streams – Why Having Multiple is Important for Business Success - Podcast Episode 174	00:14:19
This week on the podcast we are talking income streams! How many do you have – too many, or not enough? Are you too reliant on 1 part of your business and therefore vulnerable? Or are you not putting enough energy into the income stream that can make your business even more successful? Great episode to listen into and start thinking about your income streams. You can find the show notes at www.socialmediaandmarketing.com.au/174 Take a listen to episode 174 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/174 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
	23 Aug 2024	You Don’t Use ChatGPT Daily? Here’s Why You Should - Podcast Episode 310	00:21:18
Do you use AI in your business daily? Use a program like ChatGPT to help you plan, help you with content, help you with bouncing ideas around? No? Well this episode is all about showing you why you should! And there’s a fabulous downloadable freebie with week too! We know things are tough right now and this episode is probably exactly what you need to hear - so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/310 Take a listen to episode 310 and hear the GOLD! 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/310 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
	14 Aug 2019	EPISODE 33 – THE CUSTOMER JOURNEY	00:14:10
Today’s episode is brought to you by my new downable Ultimate Beginner’s Guide to Facebook Ads. This is a workbook full of exercises, tips and tricks on how to get your first Facebook ad hitting the goal you need it too. To download it now, go to www.socialmediaandmarketing.com.au/ads - Facebook Ads will change your business forever if you get them right! Today’s topic on the Podcast is something I talk about a lot but have never dedicated a podcast episode to. The Customer Journey. Every customer or client you have is on a journey with you or to you. They begin as someone who has never heard of you to, hopefully, a raving fan who purchases from you over and over again. This is what marketing is all about. Getting your customers to go on that journey. To be giving enough value, enough business love for them to want to do business with you one day. One of my favourite sayings, and I do not know where I picked it up from, is being do business with people who align with their values – so making sure people know your business values is an integral part of the client or customer completing that journey. Although, a side note, you hope they never complete the journey, you hope that they just keep ascending through your business model, buying what you sell, becoming an advocate and your biggest fan! Before I share with you a couple of examples of how your customer might take a journey with you, let’s do the discovery of the week. THIS WEEK’S DISCOVERY! Gifs or jifs – whatever you’d like to call them – you have to call them cool! I love a good gif and I love to share a good gif on my socials – to make my point!! So, this week’s discovery is where gifs come from - https://giphy.com/ - here you can find all the gifs you’d ever want as well as make your own. Use them in your emails, your social accounts, your website – wherever you’d like to see them. If you’ve ever wondered where they all come from – well here’s the place! Maybe you could give making your own a go!?!? As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too! Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler! THE CUSTOMER JOURNEY Here’s an example of how someone might come into your world – what their journey might look like. I want you to be very aware of how many touch points and steps there are in this one example – I’ll talk a little more about that in a sec. They like a social post shared/liked by a friend or sponsored. They come and like your business page Get invited into your “closed” Facebook group Interact with your community, absorbing quality content for free from you and your community members. They take up an offer to download a lead magnet which solves a current problem they are having Take up offer on the Thank You page (of the offer) to follow along on Instagram or Join you on LinkedIn Receive an email with the opted-in lead magnet attached (note this is possibly the most opened email you will ever send) Then they start receiving a series of 3 or 4 other nurture emails over the coming days/weeks talking about the lead magnet and deepening the relationship. One of the nurture emails before asks if they want to join your weekly Newsletter – which they do (so now you start weekly communication) Another nurture email offers them the opportunity to undertake a small mini training via a series of 3 or 4 short videos The final video in that series, invites you to attend a live seminar or event you are hosting or are affiliated with. They are offered a free GUEST pass, an offer they decide to take up. They attend the live event, connect in person. (so now have a connection with this person online, offline and human to human). At the end of the event, they are offered an opportunity to buy a low-level training program or series or something that requires the exchange of money, such as a membership etc. Now they are a paying client and have gone from being just a fan on social to be on your list and buying from you – which, is EXACTLY the point of being on social media in the first place! So, you see that there’s a possibility of 12 touch points before any money has exchanged hands. Recent statistics tell us in 2019 that’s almost the minimum amount of touch points you need to get someone to go from cold traffic (no idea who you are) to a paying customer. Granted it maybe less and it maybe enormously more. I’ve been thinking about buying my next car for about 4 years now – I’ve had lots of touch points – but haven’t bought yet! But I can tell you the day I go into test drive that car will be the day I buy it!!! I digress … There’s 8 steps in what I can see as the value-add customer journey. All of these 8 steps belong in all businesses – none of them are ever skipped, but some come quicker than others and some might even come together. The 8 steps are Awareness – maybe trade fairs, SEO, PPC, Social Ads, referrals etc Engagement – Blogs, videos, podcasts, retargeting, email newsletter etc Subscription – a gated community – so downloaded a report or signed up for a webinar Conversion – purchase of a lost leader or attending the actual webinar Excitement – that Ah-Ha moment when they realise you’re just the person to solve their challenge, problem Ascension – The take up a core offer (or the offer they found you for) and they upsell, upsell, upsell (over time) and maybe expand the purchases they make – e.g./ they came to you for Accounting services but now take up your Investment services … Advocate – they become a supporter, give you testimonials, share your content with their audience, give Facebook/google reviews, and lastly Promotion – they become an affiliate partner to your business, or a referral partner, a value add and/or a resell etc So, what’s the point of today’s episode – for me the point is simple – you know that great post you put on social media today or that great blog you wrote this week or that fabulous newsletter you sent out last fortnight – these things aren’t single use items – REPUPOSE, REPURPOSE, REPURPOSE! If you struggle to create new content continuously, then you are not “touching” your audience as many times as you need to, to take them on their journey. Therefore, again, REPURPOSE, REPURPOSE, REPURPOSE! Of course, if you need some inspiration for content on social media and you haven’t downloaded my 108 Social Media Content Creation Ideas eBook (like 1000’s of others have), when go to www.108social.com.au and get it there. 108 ideas is like content for the rest of the year and then some! So, what are the touch points you have with your clients/customers? Where do they first connect with you (hopefully there’s loads of places) and where does that journey take them? Is there enough touch points out there for you to convert your fans? And, just one final point, not all these touch points can be online (well they can be, but they shouldn’t be, and they definitely shouldn’t be all on social media platforms that you don’t own). Do you have a bricks & mortar store? How do you capture the details of people coming and going from there? Do you have a website? How many CTAs do you have? (Calls to action) Do you have Google Analytics set up and the Facebook Pixel for tracking and retargeting? How often do you get in front of your prospects personally, either through speaking or networking or attending events (or being on your shop floor)? I could go on and on, but hopefully you see my point. Think about your customer journey. In the Show Notes there’s a worksheet – the Client value Journey worksheet. Go there and check it out. You can print it straight from the Show Notes if you want. Got questions? I’ve got answers! Let’s continue this conversation in my Facebook Group – Like Minded Business Owners. Not joined yet. Well welcome … let’s do that! I’ll be back next Thursday with some more marketing know-how and another discovery of course. If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying! But that is all for Episode 33. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that! *…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!*
	11 Mar 2020	The Ultimate Guide to Using Instagram Stories for Business - Episode 63	00:26:40
Hey there podcast family, welcome to episode 63 of the Small Business Made Simple Podcast. Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them! If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler. Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast! One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/63 www.facebook.com/groups/LikeMindedBusinessOwners I am just a wee bit excited for this episode, but first, I just wondered, have you downloaded by ever so popular FREE eBook – 108 Social Media Content Creation Ideas? No? Well, if you’re struggling with social media, and content creation and ideas, this is the eBook for you and hey it’s free! Simply head to www.108social.com.au and download it from there. If you get it, read it, print it out and look at it all the time, it will change your life (or at least your social thinking challenges life!) So, it’s at www.108social.com.au In my Facebook group the other day, I was asked by Mychelle about a podcast on Instagram stories. As I went searching my library, because I knew there was some, or one – I realised that it was episode 7 – that long ago. I was comfortable to send her back there – because all the information is still relevant – but I thought perhaps I needed to do an updated take on Instagram stories and how to use them in 2020 for business. Because, let’s face it, Instagram stories are were it’s at, at the moment, on social media. Why Instagram Stories Are a Powerful Tool for Business With over 500 million daily users, Instagram Stories are a great way to reach potential new customers — and build a stronger connection with your existing ones. And since Instagram really took off – we are seeing a steady decline in the new feed of viewers and posters alike. Businesses are seeing the power of Instagram stories and are preferring to put their time into stories rather than the feed itself. If you’re not using Instagram Stories for business, you could be missing out on a huge opportunity. Not only are Instagram Stories fun and creative, but they’re one of the best ways to grow your engagement, build brand awareness, and even drive sales! We hear the word “authentic” thrown around a lot lately. And I agree wholeheartedly, those businesses who show up, more often, as themselves, less curated, less formal, but always on brand, they are the ones going to succeed in 2020 and beyond. If you listen to this podcast much, you’ll know I’m all about the H2H – human to human marketing, interaction, being social on social media. How to Boost Engagement with Instagram Stories for Business Instagram has really made it easy for us to get engagement with stories. There are a ton of features that you can use to really get your audience engaging with you. Some are simple superstar – some perhaps need a little more work. Here’s some of the simple ideas. Head to Instagram, click the button to do a story – either your profile pic with the + symbol or just above it the camera symbol Down the bottom – click swipe to create. Here you can do all sorts of marvellous things. Add a gif, next you’ll come to a page with some dices up the top middle, keep clicking those – there’s all sorts of options there – quote of the day, what you’re listening too list, pizza toppings ranking, what you’re watching, three accounts to follow list, quick draw challenge and more. Now just a little pro tip here – if you choose, say, the what you’re listening to list – use it, fill it in and then post a blank one and invite your audience to tell you what they are listening too and tag you in it – you are you showing a little bit of your personality, and then asking for the engagement back. Works nearly every time – because hey, who doesn’t like to have their opinion heard! Ok – so we are scrolling post that, still in create, next window invites us to ask a question, next, get your audience to ask you a question, a timer is next – great for anything going on in your business that’s time sensitive, and then a poll option – again, see the dice in the top middle of almost everyone one of these, click and get more options – pre-made for you! Heading back to the beginning, still on stories though – but this time we are on “normal” – this is where you will find some filters. Have a play – see what the filters are – no one else can see you do this unless you click – and if you scroll at the very end of the filters here – you will see some very unknown filters in the effect gallery – most don’t know there are even more! Touching the camera button here will take a snapshot, holding it will take a video of you. Also, in the bottom menu is where you can go live on Instagram, do a boomerang video, a superzoom or do some hands-free recording and picture taking. I know going live is scary as – but here’s the positives No one expects greatness – you are in Instagram stories and if you’re honest and open and say, “this my first one” or “I’ve been challenged to do this” or whatever, your audience will appreciate you. Plus, let’s be honest, most people will think, wow, I couldn’t do that – that’s so cool. There are filters, if you think you should have one – if that will make you feel more comfortable They disappear after 24 hours Everyone in your audience gets a notification that you are going live – that’s great for engagement. And frankly, if you get 1 or 2 viewers live, that’s ok – don’t be too worried about that – people will watch when you’re not live! But, if you consistently only get a few viewers, do think strategically about it – perhaps it’s a good time for you but not a good time for your audience. And business is all about your audience – not you – so think about changing up the times of your lives to see if you can engage more people at a different time. Here’s my advice on lives, Have some point to you going live. Don’t just get on there and ramble. Have a point. It could be as simple as sharing something you found funny or sharing your day or more business like and sharing a tip or trick – but have something. Don’t hop on there and share rubbish. If that means you need to have 2 points written down before you do a video – then do that. What’s rubbish to be posting? Well that’s subjective. It depends on what your audience is looking for. But if you are doing videos or live videos from your business Instagram account – rubbish is perhaps something that is off brand for you – like perhaps you have a clothing store and post all about your clothes and you and your staff all the time, then all of a sudden you are all about politics or giving medical advice – it’s not what your audience expects from you – so it’s rubbish to them. Here’s my solid marketing advice when it comes to Instagram stories: If you want engagement, real engagement, like you are serious about wanting to build your engagement and numbers and create more sales via Instagram and Instagram stories – YOU HAVE TO SHOW UP ON VIDEO. There is no way around it. You can use all the other tools in your toolbox, but honestly, if you are serious, you need to show up on video. And I am talking to myself here as well – don’t worry, I know it and even I struggle with it. But I see it time and time and time again. Those growing quickly, those getting loads of engagement – they are consistently showing up, every day, in a video. Not necessarily live – but on a video. They use video as a part of their tools, then they use stickers, polls, questions, sliders, questions and all the other things I spoke about up top, to build on their video. They do a video about something, then ask a question on the next story, people answer and then they share the answers and talk about them – it’s marvellous marketing. So, forget the tools for now, forget all the tips and tricks on engagement and simply start showing up. If you need to, put a filter on, if that makes you feel better, and just start recording – with an idea of what you’d like to share. If you’re super keen, here’s some ideas for doing a video for the next 7 days – do them and start getting yourself comfortable. Make this commitment to yourself Day 1 – Do an introduction to yourself and your business Day 2 – Give your audience 3 facts about yourself that they don’t know – personal facts – not too personal – but personal – ask them if they have something people don’t know about them – perhaps use the question sticker and get them to tell you! Day 3 – Tell people how your business started – ask your audience to share their story and tag you in it Day 4 – Introduce a team member or a product if you don’t have a team member Day 5 – Share a win for your day or your week – ask them about their wins Day 6 – Share Instagram accounts or pages that inspire you – make sure you tag them – invite your audience to do the same Day 7 – Give a tour of where you work – at home or in a workplace – For the pros – Day 8 – Share what you’ve learnt from this tiny 7 day challenge to show up more on video. Inspire another small business owner who’s struggling! HOW TO DRIVE SALES THROUGH INSTAGRAM STORIES So now you have awesome engagement, how exactly do you drive sales from Instagram stories. Well, if you’re a product based business, who sells physical goods, shoppable tags and the newish shoppable stories stickers, are the way to go. You need to be eligible for shoppable tags and shoppable stickers and there are some eligibility requirements. If you haven’t looked into these and you have a physical product based business, then get googling! Find this out. www.Later.com have some great free blogs on all of this – head over there if you’re not sure where else to go and follow the instructions. But what if you don’t have a physical product business, a bit like me! Well, I believe our best use of Instagram stories is to get them off the platform altogether and into our email list via a fabulous offering. Whether that offering is a free masterclass, a free downloadable guide, a free eBook or whatever, using stories to tell our followers about these great freebies and getting them off the platform, into our world, a little closer, is the best way to use stories to drive sales. Of course, it goes without saying, the more you show up on video, the more people will get to know, like (or love) and trust you, the more people will engage with any offering you have. If you’re their go-to person for whatever it is that you sell or talk about – they will happily come into a free event or a download a freebie, because they, you guessed it, already know, like and trust you. And if you’re still wondering, if I’m right or if I’m right – firstly, put me to the test and secondly, watch you own habits and thirdly, remember, humans interact with humans – 100% - you need to show up on video. Do the 7 day challenge above and come back to me and let me know what results you saw. Let’s ramp this Instagram Stories thing up together – you in? We can, of course, chat about it in my group Like Minded Business Owners on Facebook – if you’re not a member yet, then please come across and join in! That’s all for episode 63 – all about Instagram stories. I’ll be back next Thursday with another great episode to help you simplify your business in 2020. If you’re enjoying this podcast, can I ask you to do me a favour or two Subscribe to this podcast – I have some exclusive content coming up for those who do! Like episode 61A – that only subscribers got to know about. Could you share with this a friend? Another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and If you’re looking to share some love in February, the love month, I’d love you to leave me a rating or even a review if possible. See you next week on the podcast for episode 64. But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn. But whatever you do, *……..remember small business peeps, as my opening song says, there’s no point in dreaming small!*
	17 May 2023	Using Stock Photos in Your Business - Podcast Episode 243	00:25:30
Stock photos – we all need them but where do you find good ones, how do you use legally and who has the rights to them anyway? Join me as I talk to Sarah from Brand Eliza Stock all about stock photos. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/243 Take a listen to episode 243 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/243 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
	19 Sep 2024	The Art of BLeisure - Podcast Episode 314	00:40:21
In Episode 314 of the Small Business Made Simple podcast, Jenn Donovan is joined by Emma Lovell, a dynamic pleasure coach and author of The Art of Pleasure. Together, they explore the crucial balance between business and leisure, and how small business owners can create more joy and freedom in their lives—without sacrificing success. Whether you’re feeling the burnout or simply craving more balance, this episode is packed with practical tips on combining work, travel, and self-care for a fulfilling entrepreneurial journey. Don’t miss out! Tune in to Episode 314 now, and start transforming your work-life balance today. Find all the show notes at socialmediaandmarketing.com.au/314. 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/313 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
	29 Sep 2022	How Can I Beat the Algorithm - Podcast Episode 210	00:19:39
How do I beat the algorithm – it’s a question I hear often but my question back to you is, do you really want to beat it? What would that even look like? Maybe you’re better off creating content for your prospects rather than algorithms? Join me as we discuss this and more. Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/2010 Take a listen to episode 2010 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/2010 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
	29 May 2024	[Business Strategy] Being Influential in Business - Podcast Episode 298	00:40:27
Want to be a person of Influence? Not an “Influencer” but a person of influence in your industry? Of course, you do – believe me you really do! And my Guest this week, Jules Brooke is the perfect person to let you see why and set you on the path to becoming one. This is a fabulous business strategy episode. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/298 Take a listen to episode 298 and hear the GOLD! 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/298 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
	06 Jun 2024	[This is About You] Do you have a Fuelled Up Life? - Podcast Episode 299	00:36:08
How’s your life going? Not your business life – your ACTUAL life? My guest this week Sammi Jaeger is talking to us about having a Fuelled up Life and what that might look for. She walks us through the 8 Tanks we need to be thinking about to have a Fuelled Up Life. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/299 Take a listen to episode 299 and hear the GOLD! 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/299 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
	19 May 2021	3 Tips for Branding Your Small Business and You - Episode 124	00:16:40
Your brand is NOT a logo – so what is it? Branding is so important. Whether you’re branding your business or branding you (or both!), understanding what your brand is saying out in the world can help you laser focus on where sales will come from. Listen in as we dive deep into what you need, as a business owner, to understand about branding. Take a listen to episode 124, your marketing depends on it! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/124 DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/ Subscribe and Review in iTunes Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes. If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
	07 Jun 2023	My Plea to All Small Business Owners - Podcast Episode 246	00:21:28
This episode is my impassioned plea to all small business owners. Our of love and frustration, I have a favour to ask you all. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/246 Take a listen to episode 246 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/246 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
	17 Feb 2021	Crafty Marketing - Episode 111	00:36:59
My guest this week is Michelle Brown and she’s got crafty-ness running through her bones! She runs craft events, a craft store, and designs and sells her own products. In the episode, we chat about marketing, email marketing, event marketing, and how her business had to pivot in 2020. It’s always great to hear how other people in other industries are marketing themselves and taking care of their customers. Take a listen – you’ll enjoy it for sure. WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/111 DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/ Subscribe and Review in iTunes Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes. If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
	21 Dec 2023	The Seven Things I’m Doing Whilst “Taking a Break” - Podcast Episode 274	00:16:07
What does a “break” really look like in the world of a small business owner? On this episode I share 7 things I’ll be doing to help move the needle in my business in 2024. Tune in and all will be revealed! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/274 Take a listen to episode 274 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/274 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ Join me for a FREE webinar on all things marketing in 2024 here: https://bit.ly/marketing2024Jenn (no sell, I promise and yes it will be recorded – I just want to make sure you have all the success you want in 2024!).
	13 May 2020	How to Name Your Business - Episode 72	00:42:51
Hey there, my gorgeous listener, welcome to episode 72 of the Small Business Made Simple Podcast. Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them! If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler. Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast! One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/72 www.facebook.com/groups/LikeMindedBusinessOwners Today I’m having a discussion with the lovely Jessica Osborn from Jessica Osborn about naming your business. I’m having a few discussions and seeing lots of comments online about people who have taken the Covid-19 change in work habits by the horns and are thinking they will start their own business. Either as a full time gig or just a side hustle – either way, there is definitely an air of change coming to the small business landscape brought on by the situation we find ourselves in in early 2020. Naming a business is probably one of the hardest tasks around creating a business – or at least we give it so much weight that we think we need to agonise over it for long periods of time. Truth is, as a small business owner, you, yep you the owner showing up consistently will do more for your branding, ever, than any logo or colour palette or name will ever. So, keep that in mind when and if you decide to start your own business – or if you’re in business now. But today, to give you some insights, I have asked fellow marketer and LinkedIn friend to come and have a chat with me. Because Jessica’s business is her name and my business isn’t – mine is Social Media and Marketing Australia. I wanted to share some ideas, thoughts, wisdom around both business name ideas, so that you can hear the pros and cons and it might help you make a decision about your business. Even perhaps if you are thinking of a rebrand – if you’re already in business. Jessica is a business coach and marketing consultant from sunny Queensland (where I would like to be right now – just saying) and has lots of experience in the corporate sector as well as in small business. She seemed like the perfect person to have this conversation with. And it is a conversation – it’s like two marketers chatting away about marketing and sharing what we know. Even if you’re not thinking about renaming or rebranding, I promise you any episode with two passionate marketers is going to be a good one – so take a listen! INTERVIEW WITH JESSICA OSBORN Links: https://jessicaosborn.com/5day-biz-startup-course/ 5 Day Biz Start-Up Online course for professionals who want to try working for themselves. https://jessicaosborn.com/ - general website https://jessicaosborn.com/brand-strategy-worksheet-free-download/ - Brand strategy worksheet freebie if you want to include, didn't mention it though! https://facebook.com/jessicaosborn.bxcoach https://instagram.com/jessica.osborn/ https://linkedin.com/in/jessicaaosborn/ I really enjoyed our chat – I hope you did too. I hope it’s helped you get some clarity over your business name or any branding blockages you may have! So, that’s all for episode 72, I’ll be back next Thursday with another great episode to help you simplify your business in 2020. If you’re enjoying this podcast, which if you have listened to here – you hopefully are, don’t forget to subscribe, share this episode with another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and leave a rating or review to show how much you are loving this free weekly content. Massive love coming your way if you do! See you next week on the podcast for episode 73. But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn. But whatever you do, *……..remember small business peeps, as my opening song says, there’s no point in dreaming small!*
	10 Jul 2019	EPISODE 28 – SOCIAL AUDIT:: FACEBOOK	00:32:20
Hey there, welcome to episode 28 of the Small Business Made Simple Podcast. For the next 3 weeks, I will be doing some social media platform audits. This week is Facebook, and the next two will be Instagram and LinkedIn. The idea is to ensure you have all your i's dotted and t’s crossed and that your profiles and content are as magnetic as they can be. If you want to get off to an even faster start, you can take my 5 Day Social Media Challenge and get ahead of the crowd! Just go to www.5daysocialchallenge.com.au/ and join up. I come across many social media profiles, on all platforms, that people have simply set up quickly and started banging out content. What they’ve never done, is have a look at what “first impression” is given for anyone landing on your profile for the first time. Do they know who you are, what you do, what you are famous for or importantly, what you can do for them? So, buckle up and listen in so you can make sure everything is smick with you and yours! Of course, if you’re out walking or shopping or in the bath listening to this – there’s always show notes – just go to www.socialmediaandmarketing.com.au and find them there! But firstly, let’s do the Discovery of the Week! THIS WEEK’S DISCOVERY! Ok, this week, it’s a good one and is a discovery for me and I am just a wee bit excited to use it and share it with you all! At the moment I am in the middle of head down bum up, building my first digital course – Facebook Ads for Beginners. And with that course comes workbooks! I wanted a way people could fill in the workbook on their computer – whilst dealing with all the different platforms and systems my students might be using. And then I found https://www.pdfescape.com/windows/ - which is a free PDF editor and form filler! Can you get excited!?!? Not only can you edit PDFs but it’s a form filler too! So, all those PDF’s you’re sent you can plug into here and fill them out online! I really think this is a game changer to me in my business and get see so many applications – not to mention filling out Uni and School forms for the kids!! I hope it will make my life Simpler and yours too! As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too! Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler! FACEBOOK AUDIT If you can listen to this podcast at your desk in front of your computer – that’s great – and will be best. But if you’re not – that’s ok too – everything will be in the show notes – you can use them to do your audit when you’re ready! Ok – so let’s get into your Facebook audit. So, for this audit I will be going through the essential things you need to have on your Facebook Business Page, and I will touch on things you should have on your personal page regarding your business too. FACEBOOK BUSINESS PAGE I’m gunna start with your Facebook Business page:: Your profile pic Does it look like you? Is it brand consistent? Is it a recent picture of you? Would I recognise you from it if I saw you at the supermarket? When was the last time you updated it? Is it a consistent look across all your social platforms? That’s a lot of questions – but let me break it down into some BIG don’ts – don’t have a picture that doesn’t look like you. I come across some profile pics on social media and they are clearly hanging onto their youth! It is their picture, but it’s from long, long ago. You are doing no justice to yourself or your brand having a picture like this. Update it. Embrace who you are, warts and all! No glamour shots. Seriously, I’ve seen people use those shots that I would call “glamour” and look more sexy than engaging – not the platform – this is business not a dating app. Plus, it just makes you look less authentic when you post a selfie or another pic of yourself and you’re almost unrecognisable! No dogs, no pets, no partners – this picture if about you and your business. Think H2H – human to human. Just be YOU! Your Facebook cover. What does it say about your business? What does it tell your prospect who’s landed on your page? When was the last time you updated it? This is PRIME real estate peeps. It should say what you do in pictures and have a call to action. If you’ve got an event coming up – change it. If you’re on sale – change it. If you’ve got something significant to tell or show your audience – change it! Ok, it’s Facebook Cover challenge time – if you click on your Facebook cover – does it have a link – call to action – anything? This is a step that so many people forget to do – and it’s a HUGE mistake. If someone clicks your cover – you want to have something else for them to do right? A CTA? I’ve put a picture in the show notes of mine to show you what I mean:: Not sure what I’m talking about or where to find it/put your call to action. Ok – just go to your Facebook Page – click your cover anywhere and to the right-hand side do you have “add a description” or do you have a description? You can add links here, a creative call to action etc etc. DO NOT leave this space blank – prime real estate peeps! It’s a good idea to change your cover, I’d suggest, maybe every few months or so? www.canva.com has lots of templates to help you out with this. If you haven’t used Canva before – go there right now and start exploring. It’s LIFE CHANGING. You can thank me later! Ok, that’s the two big ones done. But just under your Facebook cover – you have a Call to Action Button (right hand side on computer, under it on mobile device). You can change this and should change it depending on what’s happen inside your business. You have lots of options – go through them, see which one is appropriate for now and set that button up. E.g./ if you have a shop – have Shop Now – if you have an event coming up you are prompting, having “Sign Up” and so forth. My point is don’t set and forget – change these things up depending on what’s happening in business! Use these platforms to make them as lead generating as possible! Now let’s head down the list, as admins, we can see on our Facebook Page – the list is on the left-hand side that I am referring to. Services – if you have services that you offer – put them here! Whether they are sewing services or courses you sell or coaching offerings you offer – whatever service you provide to your audience – they go here. Remember to update them often though as your business changes or grows. Reviews – haven’t got any – ask for some! Reach out to your best clients or customers and ask them if they could leave you a review or better still start leaving them for businesses you buy from or use and pay it forward (it will come back to you – you know it always does!) o If you have bad reviews (that are unfair and unfounded) turn off your reviews by going to settings, templates and tabs, reviews – and turn off. If you can’t see your reviews – follow the same process and click turn on! (I’ll come back to settings shortly!) Now, I’m just going to say here – your left-hand menu might look different to mine. You can turn on and off functions of this menu that sits just below your profile pic, on a computer, by going to that templates and tab option in your settings. I recommend that you do go here, turn off ones that aren’t relevant and set up the ones that are and you should have. For example, if you have an online shop – or want one – you should set up the Shop tab. If you do offers to your audience – again you should set this up! I’m not going to run through them all – because a. I don’t have time and b. we are all a wee bit different and c. I’ve got a lot to get through! But I am going to head to the About section! If I went to your “About” section on your Facebook page – what would I read? Something? Nothing? Something engaging and relevant? Recently, I was working with a prospect and their “About” section told me about their achievements in 2012 – it’s 2019 – I’m not sure a single person would care about how good they were 7 years ago! But that’s an important lesson, we can’t set these things up and then never go back to edit, change or update. I think every 6 or 12 months we should pretend to be our own clients and go through and seeing what they see – what they read etc. Make sure you’re About section is filled in with as much detail as possible. Pro-tip – when it asks for your website address – it doesn’t have to be your home page. It can be any page within your website – be strategic. Again, if you have an event coming up – change it to that URL etc etc – just remember to change it back after the event! Second Pro-Tip – it’s in the About section that your @name forms part of your URL. If you go to your page and under your profile pictures doesn’t sit a @name – then it’s time to claim that name and set up your Vanity URL for the page. CAUTION though – changes this may make links in previous posts, documents, articles etc etc invalid as you are changing your URL – so think about this before changing it. But if nothing exists there – that’s different. Within the About section is the “Story” section. It’s here you need to write some compelling copy to engage your reader. It’s your Story but remember it’s not ALL about you! After someone has read it, they should know what you do, and what you can do for them. Add your awards here too. Frankly, just follow the bouncing ball and fill out as much detail are possible. Two more things:: Verify your email address here – Facebook will send you an email to make sure it’s legit. Verify your Page – go to settings, Page Verification, and follow the prompts. Just a heads up – verifying your page can be a little challenging for some in the past – but stick with it! Fingers crossed it’s super simple for you if you haven’t already done it. In the settings section, People and Other Pages tab is a little interesting – you can see who likes your page and when they joined up by date, people who “follow the page” (as opposed to like it) and pages your page likes and pages that like your page. Still in the settings section – Instagram tab – if you have a business Instagram profile – this is where you can connect it. I love that mine are connected – helps with content curation – and love that it shares stories! A couple of final thoughts, suggestions, ideas while we are still in “Setting”. Instant Articles – if you are writing blogs consistently, you might like to look at setting up Instant Articles. What are they? Well, they are basically Facebook’s way of keeping content within Facebook (so you aren’t redirecting your audience away from Facebook to say your blog page) and to give the reader a better reader experience by having the article load, well instantly, hence the name! This is not my area of expertise as I found the whole thing a little difficult to set up, work into my business model, but if you’re a blogger or article writer, I do suggest you look into them more. In the show notes there’s a link to a blog which talks all about Instant Articles – the pros and possible cons. Have a read and see if it fits in your business model. https://instapage.com/blog/facebook-instant-articles Instant Articles are one of the things Facebook does but doesn’t make it easy for us (the curator) but seamless for the end user (who’s their customer I guess!). And finally, in Settings, Cross Posting – if you’re an admin of several Pages who have the same target audience, you can set up cross posting so that you only have to post once, and it will go several places! BUT, if you really do have several Pages with the same target audience, think about merging them – it could just make it easier for you and your audience! Just a thought! If you’ve never explored your “Settings” tab in Facebook – spend some time in there – there’s lots of things in there that could make your life simpler, but I don’t have time to run through them all. For example, if you are sick of Facebook notifications – you can change how often you get them and get them in bulk! That could be awesome if you are often distracted by the ding sound of a notification! Before a finish up this episode, a couple more tips for you. Did you know you can like a page as your page? So, I can like a page as Social Media and Marketing Australia rather than as Jenn Donovan. Great for branding and for keeping people to like you back! I believe you can only do it from a computer though – not a mobile device. Simple go to the page you want to like – click the 3 dots in the like, Followings, Share menu under your Facebook cover and a menu drops down. Click “Like as Your Page” – cool hey! Just on those 3 dots, if you are on your page, you can click them and then click – “View as a Page Visitor” and see your page as someone who isn’t an admin would see it. Again, I don’t think you can do this on mobile – or at the time of this recording. It’s fabulous for undertaking a review like this, seeing what our prospects see! I can’t do a Facebook review without talking about your Insights tab. This is oh so so very important. You should be looking at your insights at least monthly – and I say at least – really twice a month. Insights sits at the top of your page on a computer. On your mobile – it’s when you click to look at your Page via the Facebook app (as opposed to the Pages app). Insights tells you so many things. In fact, enough for another Podcast episode! But if you’ve never ventured in there, here’s some things it will tell you All about your audience Best times for posting Your most engaging content Story Stats You can dominate pages to watch. Pages to Watch helps you compare the performance of your Page and posts with similar Pages on Facebook. Great tool for content creation. At the moment it tells you about your paid promotions – but that’s moving at the end of July. So, my challenge to you is, schedule out 10 minutes in your diary to look at your insights twice a month. Learn more about your audience, what they find most engaging and when they are engaging with it and create marketing strategies to match. I’m often asked about the best way to schedule Facebook posts – which app to use. My recommendation is here – if you are scheduling posts for Facebook – do it natively in the app. Better algorithm and it’s oh so easy! On a computer just do the post as you usually would but instead of press “post” click the little clock and schedule it. Go into the app, do a post as you usually would, click continue and when it says “when will this be published” or “share now” click and schedule it for when you want it! Heads up though – you can’t see your scheduled posts through the Facebook app – as far as I can find, you need to be on desktop or using the Facebook Pages app. I think we’ve covered enough for one Podcast for Facebook Pages – I’m sure you’ve all got some work to do. PERSONAL FACEBOOK PROFILE But before I finish up, I said I would briefly touch on a personal profile too. If you want people to be able to find your business via your personal profile – then you need to make sure that your personal “About” is optimised for that! Having where you work plugged into your profile as well as ensuring that you add connection points in your Contact information. You can add your Business Phone number Your skype link Your YouTube link Your LinkedIn profile link Instagram link Website And another webpage – I’ve done my link to Spotify – but you can send it wherever you want! If you are your business, then it’s wise to optimise here. Of course, if you want to keep your personal profile private from business – then simply don’t! But it’s another way to drive leads, sales and human to human connections. Wow – that was quite the episode – I hope you got lots of gold from it. But that is it for episode 28. If you have any queries, questions, thoughts tips or tricks, let’s continue this conversation in my Facebook Group – Like Minded Business Owners. I’ll be back next Thursday with some more marketing know-how and another discovery of course. If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying! Stay on your game and keep going for your dreams because the world needs that special gift that only you have. Thanks so much for lending me your ears. …….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!**
	06 Jul 2022	The Number 1 Financial Figure You Should be Watching (and it’s not Cashflow!) - Podcast Episode 198	00:36:25
Are you paying yourself a wage from your business? No? Well my guest today, Amanda Thompson from Endurance Financial says it’s the single most important figure to keep an eye on in your business because, without it, your business will not be as financial as it can be. Such an interesting conversation. Great episode. Listen in. You can find the show notes at www.socialmediaandmarketing.com.au/198 Take a listen to episode 198 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/198 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
	06 Feb 2019	EPISODE 6 - BRANDING AND POSITIONING WITH JEMIMAH ASHLEIGH	00:32:18

	27 Jan 2021	Why Creating FOMO works in business (just ask Clubhouse, the new social media app) - Episode 108	00:19:25
Urgency, Scarcity, FOMO – all great marketing strategies and all the things Clubhouse – the new social media app in town – has going for it – whether they meant it or not! Let’s dissect the marketing strategies of Clubhouse and why it’s all that people are talking about in January 2021. PS- If email marketing is something on your list for 2021 – take a look at my 6 Week Email Mastermind program – check it out here: www.bit.ly/emailmastermind Great little ep when we are heading into a new year with new ideas and big goals! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/108 DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/ Subscribe and Review in iTunes Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes. If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
	27 Oct 2021	10 Essential Tips for Digital Success - Podcast Episode 157	00:20:17
10 Tips for Digital Success coming your way this week. A gentle nudge of the things we need to be considering when it comes to our digital presence. This week is all about CORE marketing strategies and tactics. A great reminder for all small business owners. It’s all in here, in episode 157 - www.socialmediaandmarketing.com.au/157 and let’s talk digital success! Take a listen to episode 157, and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/157 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ Subscribe and Review in iTunes Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes. If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
	15 Aug 2021	4 Steps to Boost Your Social Media - Podcast Episode 138	00:04:21
Want to boost your social content and just need a few new tips (or a nudge to take some action)? Tune into this super quick episode and hear 4 steps to boost your social media. Take a listen to episode 138, and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/138 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ Subscribe and Review in iTunes Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes. If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
	05 Aug 2020	How to Live Slow - Episode 84	00:32:07
When was the last time you took a full lunch break – away from your desk? Finished on time at the end of the day? Left your computer alone for the weekend – the WHOLE weekend? This week on the podcast I have a guest I think we all need to hear from – Rachelle Glendon – How to Live slow coach. Even her voice soothes me! Listen in, take it slow – don’t listen to it on 1.5 speed (he he he). Rachelle has some great suggestions and tips for us. Can’t wait for you to listen. I know you’ll love it, and Rachelle. WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/84 DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/ Subscribe and Review in iTunes Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes. If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
	16 Aug 2023	The Profit First Method - Podcast Episode 256	00:33:35
Let’s chat Profit First in our businesses. My guest this week Amy Bett is a Profit First Professional which means that she helps small business owners, like you, take control of their cash flow and reach financial stability. Sounds like something you’d like to know more about? Tune for the gold. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/256 Take a listen to episode 256 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/256 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ Thanks again to Sellerdash for sponsoring today’s episode. If you are in e-commerce or have a business friend who is, especially if you have a Shopify store, go check out www.sellerdash.io
	09 Oct 2024	How to Start a Business (Again) in 2024 - Podcast Episode 317	00:20:02
🎧 Ready to start (or restart!) your business journey in 2024? Tune in to Episode 317 of the Small Business Made Simple Podcast! 🚀 In this episode, I’m diving into what it would look like if you had to start your business all over again with all the wisdom you have now. What would you change? What would stay the same? From finding your niche to building a killer brand and obsessing over customer experience, I’ll share practical strategies to help you nail it the second time around! 🔥 Plus, we’ll talk about my personal “Ready, Fire, Aim” approach, networking tips, content creation, and how to build a brand that connects emotionally with your audience. And of course, a little wisdom from Richard Branson makes an appearance! 😉 🎯 If you're ready to get actionable steps and inspiration to reimagine your business success in 2024, hit play now! Don’t forget to join the conversation in the Like Minded Business Owners Facebook group. P.S. If this episode hits home, share it with a mate and leave a quick review—I'd be super grateful! 🙏 Let’s make 2024 your best business year yet! Click play now, or head over to www.socialmediaandmarketing.com.au/317 for more details. Let's take your business from "meh" to massive success! Take a listen to episode 317 and hear the GOLD! 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/317 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
	18 Oct 2023	5 Practical Ways to Create More Content for Your Business - Podcast Episode 265	00:22:25
5 ways to find out what your ideal client and community members are asking about, wanting answers to, what issues are keeping them up at night, what they are googling and more! Content creation is one of the things small businesses find the hardest, so tune in to find some new places to find content that your community will want to consume. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/265 Take a listen to episode 265 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/265 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
	03 Oct 2024	The Admin of Life as a Business Owner - Podcast Episode 316	00:39:34
In this episode of the Small Business Made Simple podcast, Jenn Donovan chats with Lisa from Life Balance Essentials about how outsourcing and effective life admin can transform your business. Lisa shares valuable tips on managing overwhelming inboxes, creating effective to-do lists, and how AI can support busy entrepreneurs. If you’re struggling to keep up with life and business admin, this episode is a must-listen! Tune in now for practical strategies and insights that will help you work smarter, not harder. Don’t miss out—listen to the full episode today! Click play now, or head over to www.socialmediaandmarketing.com.au/316 for more details. Take a listen to episode 316 and hear the GOLD! 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/316 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
	16 Nov 2022	Web 3, NFTs and 21st Century Tech for Small Business Owners - Podcast Episode 217	00:53:37
Ready for a chat about the future of business? Join Nicole BZ and me (Jenn) as we chat at length about Web 3, NFTs and 21st-century technology - what it means for you, what it means for me and what it means for small business worldwide. Such a great conversation - tune in www.socialmediaandmarketing.com.au/217 Take a listen to episode 217 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/217 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
	11 Jul 2024	[Business Survival Tips] 10 Ways to Future Proof Your Business in this Economic Crisis - Podcast Episode 304	00:22:09
10 things to do today to Future Proof your business. That’s the topic for today because we are in an economic crisis and small business is suffering, so what can we do? Today, I have you 10 tips or 10 nudges! You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/304 Take a listen to episode 304 and hear the GOLD! 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/304 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
	02 Oct 2019	EPISODE 40 – A WEBSITE BUILDING DEEP DIVE	00:22:40
Hey there, welcome to episode 40 of the Small Business Made Simple Podcast. Want to know the bad thing about episode 40 – it means episode 52 is only 12 weeks away, which means it’s only 12 weeks til 2020 …. Sorry! And if you’re still listening after that, thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them! Today’s episode is brought to you by my new downable Ultimate Beginner’s Guide to Facebook Ads. This is a workbook full of exercises, tips and tricks on how to get your first Facebook ad hitting the goal you need it too. To download it now, go to www.socialmediaandmarketing.com.au/ads - Facebook Ads will change your business forever if you get them right! Today I am talking websites. Not just websites, but I wanted to share with you my experiences with building my brand-new website. You see, just this week, I launched my new website. It was truly like having a baby – and I’ve had 3 so I can say that. It’s definitely been a long journey, not quite 40 weeks like growing a bub, but a lengthy journey at that. I really wanted to share with you the things I learnt, the things that are important and the things that we/I got hung up about when it came to be building my new website. I’m hoping my journey, my lessons, my wisdom might help you along yours, whether you’re thinking of doing a website, having just done one or aren’t quite sure where to start. But first, of course, everyone’s favourite section of the podcast – the discovery of the week! THIS WEEK’S DISCOVERY! Because I am talking about my new website this week on the podcast, I thought it would be good to tell you about Leadpages, a program that I built my now “old” website in. https://www.leadpages.pxf.io/LEvvZ Leadpages helps small businesses connect with an audience, collect leads, and close sales. Easily build websites, landing pages, pop-ups, alert bars, and beyond. And when I say easily built – I mean it! Templates are so simple to use and to choose and if you’re building pages to collect leads or for conversion, it has a lead-o—meter to tell you how good or bad your page is! I really love this program. Even though I have a new website, I will still use it, just not as often. The think I love about it most is that I can think up a lead magnet for a podcast episode, build a lead page to collect leads, make it live, plug it into the back of my WordPress site and have it out to the world in about 20 minutes. No need to involve a web designer or a coder – just me and my copy! If you’re interested in Leadpages, there’s a link in my show notes for it. As I have always said I will let you know when I am an affiliate for something, and this link is an affiliate link. But you don’t have to use it, you can just google Leadpages. By using my link, you get something, and I do too! https://www.leadpages.pxf.io/LEvvZ Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler! MY WEBSITE JOURNEY First I’m going to set a bit of a back story. About 12 months ago I had the dream job. Well that’s what I thought and when it came crashing down like a building just been torn down by explosives, I knew I either had to pull my big girl undies up or go get a job. There’s nothing wrong with having a J O B but for me, the thought of having to be somewhere at 8.30 am and not being able to leave until 5 ish or having to ask for the morning off to go to a school event etc, almost made me break out in hives – so getting a job wasn’t really an option. So Social Media and Marketing Australia was born, as was this podcast and one of the essential assets my business needed, other than social accounts, was a website. By this time, it was December, everyone was shutting down for Christmas, my website designer wasn’t returning my calls and, to be honest, cash wasn’t flowing. So, I built my own website. Yep, I built the whole entire thing. I built it in Leadpages – which is, of course, this week’s discovery. It was built over a couple of days and has moved with me as my business grew, as I needed new pages etc. It was a $500 investment life saver. But even as I built it, I knew it wasn’t going to have the SEO I needed, doing a blog was almost impossible and well it’s just didn’t really reflect me, not like my new one does. But it was 100% a means to an end at the time. It was in about January that I posted a post on one of my favourite Facebook Groups – Like Minded Bitches Drinking Wine and asked for website developers to reach out to me as I was looking for one to help out and build me my website. Like I said, I had one, but I knew it wasn’t going to last for long. I was going to outgrow it and my brand was going to outgrow it. The lovely Sarah from A Lined Design was one of the people who responded to be post, she sent me some links of examples of pages she’d done, and I did some research on her and her past websites. And that was it. It’s exactly where I left my website building thoughts and ideas. Business was really pumping; it was getting busy and I was down in the trenches building this new business and seeing where I could take it. Until about mid-April – so about 4 months after I initially posted in the group and Sarah had responded, I contacted Sarah again. It was time. And I guess that’s a big lesson in business for all of us, in fact in life. We all learnt something from Footloose the movie – there’s a time for everything. I wasn’t ready until now. I knew this was going to be a big investment, but now it was ready. I was in boots and all! Boots and all is a little bit of a lie – it took 6 months and I have to say that not much of that was Sarah’s fault. When you get an email on Monday asking for something and you don’t respond til Friday, it’s bound to hold things up! But Boy was it worth waiting for! I’d love you to go have a look – www.socialmediaandmarketing.com.au Like I said at the beginning, I wanted to share some of the things I learnt and answer some of the most common questions I had and still will have as I’ve built this baby! What platform did I build on and why? WordPress. Honestly, since learning my lesson with my very first website which was built on a proprietary platform (meaning they owned it, and I had little or no control of it) I have been a word press convert. Every website since has been built on WordPress and I know it, I understand it and I felt comfortable to operate the back end of it. How much did it cost? Now this question is a bit like the length of a piece of string. Every website will be different in costing, but mine will have cost me around 6k in the end I think. So that, for me, is about middle of the range for websites. You can get good ones for about $1,000 bucks upwards – depending what you need it for. And this I’ll discuss shortly. Or of course you can go templated like on Shopify or Wix for very little money at all! Depends on your goals – which is so important. How do you choose a developer? Two words, research and gut. I was pretty lucky to get the one I did. Putting a post in Facebook groups asking for developers can be hit or miss – but I definitely hit. I did my research, looked at the sites Sarah had made, read reviews, and listened to my gut that said pretty much this chick is going to be awesome. I’m not saying that I haven’t tested her over the past 5 months, I’m pretty sure she’d sworn into a pillow once or twice when I’ve changed my mind or haven’t provided information or have needed convincing, but 5 months on I still know I made the right choice. In fact, I think I tested her most when I went through my first review of the website, and I didn’t like it. I know.. I felt really bad telling her and the people pleaser in me said “don’t worry, just say you love it and change it later”. It wasn’t terrible, it just wasn’t me or my brand and although I’d approved the stock photos used, I couldn’t image what I’d agreed to until I saw it. I’m a visual person. And well, I just didn’t like it. So, I said so, she probably screamed blue murder, smile and said ok – let’s start again. And we did, and I LOVE LOVE LOVE it now. So, what did I learn whilst building my new website: Know exactly what you want your website to do. What’s the goal? One of my favourite sayings is “if you don’t know which road to take, any road will do”. And it’s true. So, when going to a website designer, know exactly what you want your website to achieve. For me it was conversions. I wanted a website that would convert. Yes I wanted one that would give a great user experience, be informational, give great value to anyone who landed on their but at the end of the day it’s all about the money honey – so I needed a website that would attract people who are interested in what I do, and one day might do business with me. You’ll see on my website there’s some freaking fabulous free tools available, a shop to purchase things from and ways to stay in my world on every day – whether that be download my freebies or join my Facebook group, Like minded business owners or start to follow me on Instagram. It’s about conversion. The other thing I needed my website to do is host my online courses. My first one is coming out in mid-October – Facebook Ads for Beginners – and you’ll be able to create an account on my website and go through the course whilst on the site (or have the option to download it and do in offline as well). It was absolutely imperative these two objectives were met. They were my goal and Sarah and I worked backwards from there. Do your research. This is so important because one of the first questions your web developer is going to ask you is, so what do you like? Your web developer, if they are like my Sarah, doesn’t really know you yet, doesn’t know your brand or our story or your business values, so it’s up to you to do some research and go back to them with a series of websites that you like or you like elements from. And be prepared to hard questions too. Sarah would say to me, what do you like about X website? Sometimes I just wasn’t sure – I just liked it. I found this a hard process. But I also found that finding websites you don’t like or elements you don’t like is almost as important! You aren’t the expert. This one cost my dearly in time. I was in love with my logo that I created when creating my Leadpages website and I was a little attached to it – so I found out. The design expert, aka Sarah, kept telling me that the elements of the logo especially, wasn’t representing my brand or me or my industry in the way it should. I didn’t listen. I fought her on this. I was attached to my brand and wasn’t listening to reason. After a month, I told you it cost me dearly in time, I woke one morning, sat at my desk and thought “I’m not the expert, she is” – let her do her job. And I did. And the result was fabulous. Sometimes you need to recognise we aren’t the expert at somethings, we don’t know what’s best sometimes, because we are too close to it, in the words of Frozen “let it go …”. You need to invest in photos, whether those photos be stock photos or professional photographer photos, they can literally make or break the success of your website. The photos on my website, if you have a look and are interested, have probably cost me around $1600. So, a sizeable investment. But the result is fabulous. You don’t want to spend all this time creating wonderful content, content your ideal client will want to consume, and have your photos let your site down because it doesn’t “look” professional/attractive enough. After all it will be the photos that a person will see first when they land on your page. And if it’s important to know who you are and what you do, in the first 6 seconds of someone landing on your page, then a photo, that tells a 1000 words, needs to be good – oh so good. It’s your website – you have to love it and it has to represent you or your brand in the way you need it too. If your brand is professional or sells high end clothes and your website looks like something you got for free from Wix, then that’s not good branding. Don’t get me wrong, Wix can be great for some businesses, but it’s not for all businesses – just like Shopify templates – good for some, not good for others. If you’re going through the building process or the drafting process or the hand over process and it’s not what you wanted, expected or liked, say something. If you’d don’t love it, then who will? But I’ll caveat that with point 3. above – you aren’t the expert, so even though you don’t like it – be willing to listen. There could be reasons why it’s like it is you can’t see. But I’ll caveat that too by saying, trust your gut. You know your clients better than anyone else. My final point, point 6, is not to look at a website or the development of a website as an expense – it’s actually a business asset. Once you have something that does what you need it to, looks the way you need it to and reaches the goals you set for it, you have a business asset. And it’s an asset worth investing in, especially coming into 2020 – which will no doubt, see even high stats of online spending and googling! If you have any questions about my journey or your own website, I’d love to hear from you. Head into my Facebook group – Like Minded Business Owners . If you haven’t joined yet, the link is in the show notes or just go to Facebook and search Like Minded Business Owners. It’s another great way to stay on top of what’s going on in the world of social media and marketing! It’s full of people just like you with questions just like you – so come join the fun – it’s only missing you! I’ll be back next Thursday with some more marketing know-how and another discovery of course. If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying! But that is all for Episode 39. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that! *…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!*
	13 Nov 2019	EPISODE 46 – PLANNING FOR 2020 – WHAT’S YOUR WORD?	00:16:36
Hey there podcast family, welcome to episode 46 of the Small Business Made Simple Podcast. Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them! If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, as you’ll learn along the way, I pretty much live, breathe, dream marketing and social media! Today’s episode is brought to you by my brand new and FREE eBook, the Ultimate Beginners Guide to Facebook Ads. I’ve had some great feedback from some very proactive biz owners out there who have downloaded the eBook and, importantly, taken some action. Because I love an action taker! So, if you’re interested in learning more about Facebook Ads or just where to begin, download the free eBook at www.socialmediaandmarketing.com.au/ads. Today we are talking 2020 planning and quite specifically, the word you’ll use to describe 2020. Now, don’t switch off just yet. This little exercise has had a massive impact on my business and I just want you to share in the love too! But before I get into the word of the next decade (!), let’s do the discovery of the week. THIS WEEK’S DISCOVERY! This discovery has changed my life! I absolutely kid you not. I popped a question into a Facebook group that I belong to a few weeks ago and asked for help. I was so totally and utterly frustrated by Instagram and it blooming well changing how I wanted my captions to look. I thought, there had to a better way. A lovely lady by the name of Katie Taylor @_katiemtaylor, told me about Hashtagie! She said it would change my life and well freaking well did! You basically cut and paste (or type) your caption into it and then copy it and paste into Instagram and it stays the exact way it’s supposed too – emojis, paragraphs, spaces and all! If this is your frustration, then I’ve just paid it forward and changed your life too! You can find Hashtagie at https://www.hashtagie.com/instagram-text-spacer The link is in the show notes too – www.socialmediaandmarketing.com.au/podcast As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too! Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler! PLANNING FOR 2020 – WHAT’S YOUR 2020 WORD? Ok, just in case you’re thinking I’m going all wishy washy on you talking about 1 word to describe your coming year and 2020, let me tell you a bit of a story! About 12 months ago now I was listening to a podcast and I can’t honestly say which one it was, although if I had to guess I would say more than likely Amy Porterfield’s podcast because I’m a HUGE Amy fan, and they were talking about choosing a word to describe your year. Writing down all your goals, your hopes, your dreams, your BHAG, and then choosing 1 word that would describe all those goals, hopes, dreams that you could think of every day in your business. I kind of thought at the time, 1 word, are you kidding me, how am I to think of one word to describe all that. But in true Jenn fashion, the thought wouldn’t leave my head. It was November 2018, I’d just left a business partnership, one that I thought would last forever, with a business partner I thought I loved and admired, but alas it had come to a very abrupt end and soared quite quickly (which in itself was a complete surprise) and I was re-thinking all my decisions, all my business decisions. I’d been coaching and teaching social media and marketing for almost 2 years already, but never really branded me, never really on my own and now I was TOTALLY on my own. So, this podcast, this idea that I could have 1 word to describe what was pretty unknown for me, what 2019 was going to hold, because basically I was starting a brand new chapter and it was a Jenn Solo chapter, started to build in my head. So, I asked myself these questions – what did I want 2019 to look like? What impact did I want to make on the world in 2019? I asked these questions over and over and over again. And, as I discovered, within those questions, lay the answer. Answers are often just in front of us aren’t they! IMPACT. IMPACT was my word. Impact was why I started this podcast on January 1st this year. Impact was the reason why I took on my private coaching clients. Impact was the reason why I hosted over 30 workshops this year. If I was going to do this thing, build the Jenn Donovan brand, then by heck it was going to have an Impact – an impact on my listeners, clients, workshop attendees, and on me. So, what’s your word? In 2020, what will your word be? How will you show up? WHY CHOOSE A WORD OF THE YEAR? If you’re new to the concept of choosing a word of the year, here’s a few reasons why it could be useful for you. It helps to give you focus It allows for flexibility Ever feel like your goals change a lot over time, or you fail to meet a goal and then feel like it all goes out the window? It’s totally happened to me before. But by having a single word, you can adjust your goals over time, so long as they are in line with the focus word you choose at the beginning of the year. It’s easy to remember If you’re like me, type it up and print it out and put it in front of you, in your diary, wherever you look every day! It can unify your goals Generally, our goals are broad and cover all the different elements of our life, making it hard sometimes to use them as a criterion for making decisions. But by analysing your goals and then choosing a word that resonates across all of them, I find it makes it easier to define your approach for the year and guide any decisions you need to make. It makes it easier to review your achievements; ask yourself: ‘Does this (insert activity) reflect (insert your defining word here)?’. CHOOSE YOUR WORD FOR 2020 So, are you ready? It’s TIME! Time to decide on your own word. You might know straight away what you want your year’s word to be, it might be something on the tip of your tongue. Or, you might need a little help to develop some ideas, which is totally fine too. The beauty of the exercise is that there’s no pressure to know straight away. In fact, we give you permission to take your timmmmeeeee on this. There’s a sheet in the show notes www.socialmediaandmarketing.com.au/46 or go to www.socialmediaandmarketing.com.au/word to get it there (no email needed, it’s just sitting there for you to use!) Step 1. Do a little brainstorm of words that come to your brain about the year to come. Step 2. Then, if you want to, list some thoughts under the different areas on the sheet. We did these to help you but don’t feel free to completely fill them up straight away and leave any you don’t know. Step 3. Finally, choose one word that you think unifies your thoughts across all your goals and write it down at the bottom. You might find that your chosen word relates to your strongest goals and not to all of them, and that’s ok, but the broader it is the more useful it will be. So, what’s my word for 2020, well, honestly, I haven’t quite figured that out yet as I am in the middle of writing my new goals for 2020 and doing some planning. But, the front runners are IMPACT again (because who said you couldn’t use the same one twice!), CONNECTION is another one, because I think networking, collaborations and connections will pay a huge part in my 2020 according to my goals and GROW is also a front runner! I’ll tell you mine if you tell me yours! Seriously, though, I’d love for you to head into the Facebook group – Like Minded Business Owners and tell me what your “word” for 2020 is. Go on, inspire someone else with your thinking and your willingness to take charge of 2020. I cannot wait to hear what they are. If you’re not a member of Like Minded Business Owners, simply head to Facebook, type in Like Minded Business Owners and join up. Otherwise, there’s a link in the new notes at www.socialmediaandmarketing.com.au/podcast www.facebook.com/groups/LikeMindedBusinessOwners I’ll be back next Thursday with some more marketing know-how and another discovery of course. If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying! But that is all for Episode 46. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that! *…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!*
	01 Dec 2022	Managing Leads – the Old Way vs the New Way - Podcast Episode 219	00:12:34
How do you manage leads in your business and manage your sales process? The old way? Or the new way? Not sure – well, listen to this week’s episode as I examine the old way of dealing with leads in your business vs the new way of dealing with them! All this and more are discussed on this week’s podcast. Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/219 Take a listen to episode 219 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/219 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
	01 Mar 2023	Marketing to Your Ideal Client/Customer- But WHO are they? - Podcast Episode 232	00:23:34
Who is your Ideal Client? Where do they Hang Out? How much do you need to know about your ideal client to be good at marketing? Let’s head back to some marketing basics and see why it matters that you have them correct before you head off into the marketing sunsert and start selling your stuff all over the place! Listen in – let’s get this stuff right! It’s such a great episode with so much GOLD. You can find the show notes at www.socialmediaandmarketing.com.au/232 Take a listen to episode 232 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/232 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
	26 May 2021	Small Business Processes and Procedures - Episode 125	00:28:55
Do you have lots of apps, chrome extensions, online programs etc that are supposed to make your life simpler and yet they actually make it messier and sometimes more confusing? Yep, me too! That’s why I am so excited to have Pip from the Project Box on the podcast this week to talk about systems and processes with us. It’s definitely an area of growth for me! Take a listen to episode 125, and take your business from jumbled mess to organised goodness with Pip! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/125 DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/ Subscribe and Review in iTunes Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes. If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
	26 Mar 2024	[Amplifiers Theme] Local Marketing to Grow Your Business - Podcast Episode 288	00:48:33
Sam Hicks, superstar local marketer and community generator is my guest this week and I am stoked to have her on for this great local marketing conversation. During March the podcast will cover many different ways to amplify your business, and today’s episode covers local marketing. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/288 Take a listen to episode 288 and hear the GOLD! 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/288 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au 🟢⭕ Want a VIP Marketing Experience? Join my VIP Marketing Experience in Melbourne in the Penthouse on 18^th April. Get your limited edition ticket here: https://bit.ly/VIPMelb
	24 Sep 2020	6 Things to Stop Doing on Social Media (and 6 to Keep Doing!) - Episode 91	00:20:06
This week I have 6 things you MUST STOP doing on social media and 6 thing you MUST DO on social media! Social media is constantly changing so we have to do and we need to adapt our strategy to change. Can’t wait for you to listen. I know you are going to get great value from this podcast episode! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/91 DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/ Subscribe and Review in iTunes Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes. If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
	25 Nov 2020	Podcasting – best business decision ever! Episode 100	00:32:59
This week is my 100TH EPISODE – and I couldn’t be MORE excited! 100! For 100 weeks in a row, I have put out a podcast on a Thursday morning. This week I wanted to share with you why podcasting has been the best decision I have EVER made in my business and encourage you to think about podcasting too – even if it’s as a guest on someone elses! Thank you for being one of my listeners, whether you’ve listened to 1 or 100 – my heartfelt thanks. Massive Podcasting love, Jenn xx WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/100 DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/ Subscribe and Review in iTunes Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes. If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
	15 Jan 2020	Are you easy to buy from? - EPISODE 55	00:20:01
Hey there podcast family, welcome back and welcome to episode 55 of the Small Business Made Simple Podcast. As usual thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them! If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler. Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast! To help your life or at least your working life to be simpler – come and join in my group Like Minded Business Owners. Ask questions, mingle (online mingle) with like minded business owners and show your expertise and market your business just a little! Besides my marketing/business owners’ group – I also have another group on Facebook. It’s called Buy from a Bush Business – the link is in the show notes if you’d like to check it out. https://www.facebook.com/groups/buyfromthebush/ At the time of recording these a little over 135,000 people in the group – yep 135,000 (yikes!) and it’s this group that has inspired this episode. But whether you’re in that group or not, there’s a few things I consistently see business owners doing in both their digital and social media marketing, as well as offline marketing, that they could just tweak a little and make themselves easier to buy. My mentor taught me two things around this subject: Make yourself easy to buy from, and A confused buyer never buys I’m pretty sure if you looked your consumer behaviour you’d agree with both. If you have to click 7 buttons to purchase something through someone’s check out, you’ll likely stop after button 3, if you google someone’s business or look them up on social media and can’t find them, you’ll move onto the next business or if you pick up the phone to chat to someone only to get an answering machine or an undecipherable message, you’ll, again, more on. It may not be fair, and it may not be right, but the world moves at a quick pace and we, as business owners, need to make things as simple and easy as possible in order to get the sale. We lose momentum really quickly and are well aware, as consumers, that there’s always the next business who will want our money. So, how do you make yourself easy to buy from? Be Your Own Customer Whether you have an online shop, a bricks and mortar or your sales are made via messenger, have you been your own customer and gone through the process? Or better yet, get your Mum or Grandma to do? What’s that saying, if you can’t explain it to a 6 year old, you don’t know what you’re talking about. So, if a person who has little computer skills can’t navigate your website or your social media, then there’s some fixing to do. The KISS method – keep it simple superstar! If your processes are streamlined, simple and easy, you are going to win more business than your competitors who aren’t. I super guarantee it! Be Easy to Find I think it was the wonderful Kate Toon, Beyoncé of SEO, a past guest of this podcast (episode 39 for those playing along at home!), who said If you’re not on google, are you even on the internet? And further to that, if you are on google but no one can find you, are you even a real business? Yes, you might not come up in lots of searches, but if I type into google your actual business name and location and you don’t come up …. You are definitely not making yourself easy to buy from. Google my Business should be your BEST FRIEND in 2020. Not sure what I’m talking about, google, google my business! And perhaps check out episode 47 where I talk about the 6 marketing predictions for 2020 – Google my Business is one of them! If you don’t have a website, if you can’t afford or don’t want to do google ads, make sure you have google my business set up and you are posting to it like you would a social media platform like Facebook. It will, in time, make you easy to find! Email Signature How many emails do you send each day? Each week? Each Month? What’s your email signature look like? Is it branded? Does it have your contact numbers, email, website? Social Media icons so people can click and check you out? Bonus points if it has a photo of you! I would recommend every person has a photo of themselves in their email signature. Why? Because humans interact with humans – not logos. If you’re concerned – have both a logo and a photo or a photo of you holding the logo! If you create blogs or podcasts or great content like that, have a link to your latest one in the email signature too! (This is something I need to work on – it’s a bit hit and miss – depending on where I send my emails from – Gmail, outlook, mail chimp, Flodesk etc) Talking about email providers, I’ve just changed (or in the middle of changing) to Flodesk. If you’re interested in a new email provider – go to https://flodesk.com/c/LOVEJENN and have a look. There’s a 30 day trial but after that, with my little link in the show notes, you can get 50% off and only pay $19 per month. The templates are super super good! Trust me! Links – URL Links. This is a big one for me. Huge in fact. Links to products, posts, services that either Don’t work – they are broken Go to a Facebook page or a home page Are click-bait Drive me insane. I can’t be the only one. If I click a link, then I actually expect to go to whether I think I’m going. If I want to see product x, take me specifically there – not to a home page, not to a Facebook page where I scroll and scroll and scroll and don’t find what I want. Make yourself easy to buy. My other pet hate is lack of links. A business owner will lead you to want to view the product or buy the product or service, and not send you anywhere. You have to guess. You have to click their name (if it’s said in the Facebook group), hope they have their business prominently placed on their personal page, or google it and see what they can find. From a marketing point of view, you have to have a serious good “hook” for someone to go to extra lengths to find you or find something you buy. Most will give up rather quickly. A little like you probably would if you were your own customer or client! Now don’t get me wrong, I’m totally not perfect. My business and its assets are totally not perfect, and that’s why it’s so important to, again as in point 1, be your own customer. Every few months, go through your processes, your procedures, your social platforms, your website and so forth and check them out. Are they pointing where you need? Is all the relevant information there and easy to find? Am I, as the human behind the business, easy to find? My last point is round the saying “a confused buyer doesn’t buy” Do what you do and do it exceptionally well. Don’t keep adding products or services just because. If you make candles, don’t start selling social media management. If you have an accommodation place, don’t start hairdressing from the reception. Do what you do well. If a person can’t tell what you do, by research, by talking to you or your customers/clients, or if there is too many choices, no choice at all will be made. It’s just the way we are made up. So, let’s spin this into a positive. I feel like I need to come down from my high horse and give some action steps on how to make yourself easy to buy from. Take a few minutes today, or over the weekend, and be your own customer. Go through your website, your social media platforms, click links, see where they lead, fix what needs to be fixed. Make a word document or a google doc up and put all your links in it. All your social media platform links, your website, and any other important places you send people throughout the course of your business. Then they’re always handy. You don’t need to get them every time, they are all just in one document. I have all my affiliate links in my document too. So, if I’m ever recommending a product, and I have an affiliate link for it, I know exactly where to get it! Use Google my Business. Post to it, like you would a Facebook page, for instance, once or twice a week – make yourself easy to google! Look at your email signature. If you don’t have one. Reach out to a graphic designer and get one made. Or you can, of course, have one made on sites such as fiverr.com – I had mine done a few years ago now – probably time for an update, but I think it cost about $15 from memory. Of course, supporting local business is better, but if you don’t have those skills around you, online is another choice. Take a stock of all the ways you make money, or all the products that you sell. Do you need them all? Are they all profitable? (That’s probably a topic for another podcast) Do you have too many and just confuse your buyer? If you know which are profitable, you know which ones to cull! Oh and 6, if you’re sharing something for someone to look at, purchase or browse, please give them a link and a link to the exact thing you are talking about. A confused buyer doesn’t buy and neither does a busy one! So, there you have it. Some ways, I’m sure there’s more, to make yourself easy to buy from. I haven’t touched on good customer service, but that’s an obvious way to make yourself easy to buy from. Exceptional customer service will also bring more buyers and more repeat buyers! I need to find someone to come and chat to us about that on the podcast! That’s all for episode 55 my podcast family. Let’s hit the ground running in 2020 …. It’ll be as EPIC as you make it! I’ll be back next Thursday with another cracking episode guaranteed! It’s all about Pinterest and I cannot wait to share it with you! If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. If you’re still in gift giving mode, I’d love a rating and a review. Those things are like gold for podcasters like me! It would mean the world. But that is all for Episode 55. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, join the Like Minded Business Owners Group on Facebook - so let’s do that! *…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!*
	13 Mar 2019	EPISODE 11 – RUNNING A COMPETITION ON SOCIAL MEDIA (& BEYOND).	00:29:29
Show Notes EPISODE 11 – RUNNING A COMPETITION ON SOCIAL MEDIA (& BEYOND). Hey hey welcome! Welcome to episode legs 11 of the Small Business Made Simple Podcast. Thank you for joining me again for this episode. This week’s topic is a bit timely in that I am having discussions with clients and prospects almost daily at the moment on this topic! Facebook Competitions! At the time of recording this, it’s coming up to Easter and who doesn’t want to win Easter eggs! But every time I talk about the rules and regulations of running competitions on social media, almost everyone wants to argue with me and say, “but everyone else does it….”. To which I sound exactly like my Mum, shout out to Ida, “if everyone jumped off a bridge would you …” – oh that’s such a mum thing to say isn’t it! But people don’t know the rules and loads and loads of you break them especially when running a Facebook competition. Facebook is very open and clear about their rules and we all ticked that box when we signed up to say we would follow them, but we don’t! Mainly because we don’t know them! So today we are going deep with online competitions (with some offline thrown in for good measure!). But first, our discovery of the week. THIS WEEK’S DISCOVERY! If you’ve ever need to read a script for a video, a Facebook or Insta live or piece of audio like this, then you might have wished for a teleprompter. A teleprompter is of course the thing you use to put your script into and read it like the news people do on TV. But a good teleprompter is hard to find and a good FREE one even harder! This week’s discovery is the best teleprompter I have found and it’s FREE! And oh, so simple to use too! You can find it (but you need to use your Chrome browser) at https://teleprompt.me/ - the link is in the show notes of course. Why do I love this one more than the others, because it will darken the words as you’ve said them! No kidding! Just make sure you allow it to connect to your computer’s microphone. To use it simply cut and paste your script into the box in the top right-hand corner, press tab (to make it go onto the big screen) choose your colour and your font size – make sure it’s connected to the computer’s microphone – and start speaking. It will go the speed you speak! For those of you who listened into Episode 6 with Jemimah Ashleigh where we were speaking about live video and how most people have a script – well for recorded videos this teleprompter will be your saving grace! It’s awesome. It’s free and it’s this week’s discovery of the week! Enjoy. Remember, if you have a discovery, you’d like me to share with everyone, please tag me on social using my handle @smallbusinessmadesimple – I’d love to hear about it! RUNNING A COMPETITION ON SOCIAL MEDIA (& BEYOND) So, into this week’s topic – running competitions on social media! Now, straight off the bat I want to qualify this episode, having spent many years in law, I can’t continue without qualifying the information in this episode. Firstly, we all know that the social media can change overnight yes? So as much as the information in this podcast is current at the time of recording, March 2019, and most of it is general information, whenever I talk about the rules of Facebook or Instagram competitions or your local state laws, I highly encourage you to check out my show notes at www.socialmediaandmarketing.com.au and go to the links I mention below for Facebook and Instagram rules. Because the rules might change after recording this, but the links won’t! So, before you go running a competition based on the rules I talk about in this episode, please check them out and make sure they haven’t changed again! Ok, now that’s done. I feel better now, I’d hate for you to do something you thought was within the rules and the rules have changed and it’s not any longer … Link to Facebook rules and regulations: https://www.facebook.com/business/news/page-promotions-terms Link to Instagram rules and regulations: https://help.instagram.com/179379842258600 So, let’s get in to how to run a super freaking good competition on social. Step 1: Start with the end in mind Your first step is figuring out why you want to run it – what’s the end goal or my favourite saying, “start with the end in mind”. If you can start with the end in mind, all the planning will be much easier, simpler and smoother, that I guarantee! So, decide what’s the goal for the competition. Is it too: Increase Facebook page likes Increase Instagram followers Reward customers/clients Create brand awareness Boost low sales Collect user generated content Get feedback or conduct research Increase page engagement Step 2: Decide on the type of competition Once you have the goal in mind, you know exactly what you want from the competition, the next step is the type of competition you’d like to run. Competitions are run all the time on social media, you’ve probably entered loads yourself. So have a think, which ones engaged you, which ones have worked really well for your competitors or failed. Don’t be afraid to think outside the box here – what’s something different you can do to stand out from the crowd? Some suggestions of types of competitions might be Like/follow to win - increase followers. Create a survey and offer prize for completing - getting feedback/doing research. Get customers to submit photos of them using your product and award prize to best submission - generate content. Tag and share - (NOT ALLOWED on Facebook, allowed on Instagram – must be a photo they are actually in though – you can’t ask someone to tag themselves on Instagram in a photo they aren’t in) Tag friends - (NOT ALLOWED on Facebook, allowed on Instagram) So basically, it’s against Facebook rules to ask someone to Share one of your posts Post on a friend’s timeline Tag people in posts Change their cover photo So, what can you do ask them to do: Post on your timeline Message your page Check in at a location Visit a Facebook page (and optionally like it) View a Facebook post Select one of their photos from Facebook Every time I stand on stage and talk about this, people are up in arms. But everyone asks people to like, tag and share. And YES, they do, but it IS against Facebook rules and you are breaking them. You are taking the risk of getting shut down if you break the rules. Simple as that. Sorry! I will add though that to the best of knowledge there is no one sitting in Facebook land looking for rule breakers. You are much more likely to be dobed in by another Facebook user – maybe a Facebook user who has been wronged in the past – (not by you necessarily but by another user or Facebook) so just be aware of that. Step 3: Decide on your target audience So, let’s move right on from that, Step 3 is choosing your target audience. Who do you want to target with your competition – keep in mind your end goal – if you want, for instance, to get more brand awareness from the competition – then who do you target with that? Hint your target audience for the competition should also be your target audience in general business! Makes sense yes!! Step 4: The Prize Ok, now the fun bit! The prize! What are you going to give away? Some of you might already have the prize – that might be exactly why you want to run a competition, because you’ve landed an awesome prize! But if you don’t ready have a prize in mind you need to decide on a prize that would appeal to your target market and either purchase the prize or organise the prize if it’s a holiday or something like that. For people entering the competition, it’s going to be about the prize. They want that prize! So, thinking about what your target market might want – that’s the prize you need. You want to give this away and reach your objective that we set in Step 1 – so you want to get as qualified a lead as you can. Step 5: All the legal bits Whether you’re on Facebook or Instagram doing this competition or other platforms or through you shop front – there’s got to be terms and conditions. Here’s a run down on the rules for Instagram and Facebook Instagram Acknowledge that your Instagram contest or giveaway is not sponsored, endorsed or administered by, or associated with Instagram Include the name of the company hosting the Instagram giveaway or contest Include the dates the campaign will run, including time zone Include participation restrictions — such as age and location Write clear guidelines on how to enter Outline how and when the winner(s) will be chosen Share details about how and when the winner(s) will be announced and how/when winner should claim prize Disclose details about how the prize will be delivered, including whether the recipient is responsible for delivery (shipping costs) or pick-up And for Facebook all the above and again a complete release of Facebook by each entrant or participant; and acknowledgement that the promotion is in no way sponsored, endorsed, administered by or associated with Facebook. Things you need to also put in the terms and conditions are Who can enter How they enter The prize (and that it isn’t redeemable for cash) The drawing date and process A liability release as I spoke about before – saying it’s not sponsored by Instagram or Facebook etc Your details as the promoter Decide whether your competition will be a game of skill (does not require a license) or a game of chance (may require a license if it is open to NSW entrants regardless of value, ACT if over $3k and NT and SA if over $5k). Purchase license/s if required. Remember to allow time for it to be processed and granted. If you're running your promotion on your Facebook timeline it's a good idea to put together a landing page with all of your terms and conditions, as well as any additional information about your contest. This will save you from having to include too much dense content in your contest post. Step 6: Content creation – how you are going to SELL your competition You need to create some engaging content for your competition, so it reaches the goals you have set for it! It’s coming up to Easter at the time of this recording and so many small business owners decide to run Easter Competitions in stores or online. Whether it’s an Easter competition or a holiday one or whatever, you still need to come up with an engaging tagline or message and create some copy around it – making sure you include the legal terms and conditions we chatted about in Step 5! Other than a great tag line/message you’ll need to create stand out images to post on social media (DO NOT use stock images they are overused and not great for your brand identity). Get creative with your copy. Have coming soon posts/images/videos, countdown to launch posts/images/videos, reminder posts that competition is live, paid advertising images/videos, countdown to close posts/images/videos, Thank you posts and competition closed post The more effort and energy you put into this competition the more leads you’ll get with more prospects that you’ll be able to nurture until they are ready to buy from you! As I’m such an advocate for list building, I highly, highly recommend that you build a landing page in like say Mail Chimp or Leadpages and point people over there to enter the competition. I think the biggest goal for running a competition should be to take your audience off line – so gather email addresses – so you can have conversations with them at a later date offline. Yes, not as many people will enter but you will get much more qualified entries than a free for all on social. I’ve seen them work very successfully and again as an email marketing lover, I would highly recommend this process. If you’re not sure about list building and email marketing, I suggest you go back and listen to Episodes 9 & 10 of this podcast, they are all about list building and email marketing! Step 7: Timing Now it’s time to decide on a launch date, get a promotion timeline going and closing dates. And of course, the date for drawing the prize! The important bit! YAY! How long your competition should be really depend on Step 1 – what’s the goal? Or perhaps even be time sensitive like an Easter or Christmas competition or a holiday giveaway. If you have a goal of wanting 100 new likes to your page or gather 100 email addresses – then think logically how long, it will take for that to happen? Competitions, done well, can be amazing but can be a lot of work and energy. So, the reward for running them should reflect that. There’s no science to how long a competition should be, but you do need to keep in mind your end goal, the quality of the prize and any time sensitive issues, and your target audience. Step 8: Promotion Hooley Dooly now it’s time to promote it! Here’s some tips for promotion: On your website Add a banner to site or a link to your landing page Write a blog post to tell people about your competition – repurpose that blog everywhere! On social media Update your Facebook page pinned post/announcements Update your Facebook cover photo Update your call to action button Create some awesome graphics to promote competition (less than 20% text if going to be used in ads) publish a note use stories – video, live video, posts use social media groups to tell them about your competition update your bio on Instagram Update your link in Instagram Arrange for influencers to repost Request that friends in similar businesses within niche repost/promote Do some paid advertising if you have a budget for that In store posters and banners in your windows and at your counter Display the prize if possible You could take photos of people physically entering and post that on social as part of your marketing mix! It might be suitable to use print media or radio advertising for your competition – dependant on your budget and your target market of course! Don’t forget to use your email list and tell them about your competition too or use direct messaging or DMs to spread the word! Step 9: Drawing the prize and picking the winner Winner, winner chicken dinner! This is the best part! I love, love, love drawing prizes. It makes my little heart sing seeing the delight people get from winning! Build up to the draw. If say it’s going to happen at 5 pm - spend the day pumping it on social media – especially through stories, build the momentum! You’ll get lots of last-minute entries that way too! I would HIGHLY recommend you draw the prize live. For lots of reasons, including legitimacy – but also marketing wise! Of course, you need to notify the winner and deliver the prize! Make sure you always ask the winner for a photo, a quote and/or a testimonial you can use on your social. Tag them in any and all posts – if they have a big audience it’s a great way to getting some new engagement and perhaps likes and followers! Step 10: The next bit Now you might be thinking, it’s over, done – competition drawn, winner announced, done. BUT NO! So many people forget the gold that they can still get from the competition. Yes, there’s only 1 winner of the prize but consider offering everyone who entered something – perhaps a discount to a product or service. Write to everyone who entered, telling them who won, perhaps put the photo and/or testimony from the winner in the email – make it personal, make them feel like they mattered too! If your prize was a weekend away, then consider offering everyone else a discount to book or a free bottle of local wine on arrival or a free late checkout – think outside the square – make it valuable to them. The idea here is to offer value to them, make them feel valued, and to give yourself another excuse to start a conversation with them. They may not have won, but they are still important to your business! Step 11: The Analysis So, you’ve made it to step 11. Competitions are marketing and marketing is all about testing and measuring. So, make sure you take some time to gather your data and see if you’re reached the goal you set in Step 1. Finally, give yourself a HIGH FIVE and start planning your next piece of marketing because we are ALWAYS marketing! Feeeew … that’s was a lot to take in yes! I thought so too. So, to help with your next competition, I’ve made a checklist. Seriously, who doesn’t love a good checklist! So, to get all these things in a quick, concise checklist, head to www.socialmediaandmarketing.com.au/checklist and download it from there! So that’s it for Episode 11. I hope I have not only inspired you to run a competition but also help you understand your obligations in doing so. So, the 72-hour rule. I forgot to do that last week! For those who aren’t sure – the 72-hour rule is what are you going to do in the 72 hours to move you towards your goal. I always use it from stage and thought I should enact it here on my podcast for my podcast family too. So, if the goal is to run a competition soon, what are you doing to commit to doing, in the next 72 hours, to help you get it from an idea to a reality? Write it down or to be held accountable, put it in social and tag @smallbusinessmadesimple! I’ll be back next Thursday with some more marketing know-how and another discovery. If you’re liking the podcast – please head over to where you listen and leave a rating and even a review – those things are GOLD for podcasters like me! I’ll be eternally grateful, and it helps others find this podcast and enjoy the free training, tips and tricks too. It could be the best gift you give them! I am very grateful to have you as part of my world, listening in, but I’d also love to catch up between podcasts – and get social on social – all the links are in my show notes. If you have any comments or questions, please feel free to leave me a DM on Instagram! The DMs seriously make my day! Catch you next week, go check out Leadpages from our discovery of the week, …... *…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!*
	09 Nov 2022	What Are Your Marketing Boundaries? - Podcast Episode 216	00:16:24
What are your boundaries in business? How about marketing boundaries? Is there a limit to what you will share, do, say when it comes to content for your business? It’s chat about all this and more discussed on this week’s podcast. Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/216 Take a listen to episode 216 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/216 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
	08 Jan 2025	The Big Change to Google That Will Affect Your Website Visits - Podcast Episode 330	00:23:20
Podcast Blurb: Episode 330 – The Big Change to Google That Will Affect Your Website Visits Ready to tackle the latest disruption in the digital world? In episode 330 of the Small Business Made Simple Podcast, we dive into the game-changing new feature from Google: AI Overviews in search results. These automated answers are shaking up the way customers find information—and it’s a shift every business owner needs to know about. Join me as we unpack: What Google’s AI Overviews mean for your website traffic. The golden opportunities hidden in "People Also Ask" and "People Also Search For" sections. How to adapt your content strategy to stay visible and relevant in 2025. Whether you’re a seasoned marketer or just starting to leverage AI for growth, this episode will give you actionable tips to keep your business thriving in the evolving search landscape. 🎙️ Don’t miss out—download now and hit subscribe to stay ahead of the curve. And hey, if you found this episode helpful, leave a review! Your support helps others discover the show and keeps us bringing you the insights you need. Let’s navigate these exciting changes together and make 2025 your most profitable year yet! 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
	12 Jul 2023	3 Tips For Creating More Content When You’ve Run Out of Content Ideas- Podcast Episode 251	00:12:52
Do you struggle with creating engaging content for your marketing? According to the 2022 Big Small Business Survey over 53% of small businesses do too. Today on the podcast I am giving you 3 tips around producing content when you’ve run out of things to say! Tune for the gold. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/251 Take a listen to episode 251 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/251 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ Thanks again to Kate Toon and her new book Six Figures in School Hours – you can find out more and get the book here: https://www.katetoon.com/writing/books/six-figures-in-school-hours/
	13 Apr 2023	QR Codes – 5 Ways to Use them in Your Business to Create More Traffic and Sales - Podcast Episode 238	00:23:58
Attention Small Business Owners! Are you looking for a simple and effective way to boost your sales, generate more leads, and drive more traffic to your website? Then you don't want to miss Episode 238 of the Small Business Made Simple Podcast, where the host, Jenn Donovan, shares her expertise on how to leverage QR codes in your marketing strategy. In this episode, you'll learn about the benefits of using QR codes, how to create them, and the best ways to incorporate them into your marketing campaigns. Whether you're a tech-savvy entrepreneur or a marketing novice, this podcast will provide you with practical tips and real-world examples to help you make the most of this powerful marketing tool. Don't wait any longer - tune in to Episode 238 of the Small Business Made Simple Podcast today and take your business to the next level! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/238 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
	16 Oct 2024	When is Enough, Enough in Business? When Do You Call it Quits? Podcast Episode 318	00:15:37
When is Enough, Enough in Business? When Do You Call it Quits? \| Episode 318 Ever feel like your business is sucking the life out of you? In this tough but necessary conversation, I dive into the question all business owners dread: when is it time to call it quits? I’ve had a few heartfelt, teary chats with clients this week that inspired this episode, and although it’s not an easy one, it’s one we need to talk about. If you’re questioning whether to push through or let go, I’ll walk you through the difference between being persistent and just plain stubborn in your business. You’ll hear real talk on when to step back, reflect on your business model, and maybe even change the path to reach your big, hairy audacious goals. This episode isn’t about giving advice—every business is different, but it might help you think about things in a new light. Listen in, grab a coffee (or maybe something stronger!), and let’s get real about when enough might be enough. Tune in now and don’t forget—no matter what, there’s no point in dreaming small! 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/313 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
	26 Dec 2019	READY, FIRE, AIM - EPISODE 52	00:10:49
Hey there podcast family, welcome to episode 52 of the Small Business Made Simple Podcast. Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them! If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, as you’ll learn along the way, I pretty much live, breathe, dream marketing and social media! I’m all about making your life, your business and your marketing simpler. Because business isn’t always easy, but it should be simple or at least simpler. One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/podcast www.facebook.com/groups/LikeMindedBusinessOwners So, as I mentioned just before, this is episode 52 – and alas the end of the year. Back in December 2018 when the idea for this podcast was born inside my little brain one day when sitting beside the pool pondering the question “what can I do to stand out from the crowd, to education small business owners and have the biggest impact I can in 2019?” The answer was of course the Small Business Made Simple Podcast. On episode 1 I declared that I would commit to doing 52 of these and aha today is the day that I can tick that goal off my list. I was done 52 podcast episodes – 1 every week for 2019. Don’t panic, I’m not stopping now. I’ve got a white board full of podcast ideas to take me to at least August next year! But I guess, I just wanted to reflect on that achievement with you all. If there’s something that you want to achieve in 2020, maybe it’s been on your list in 2019 or even earlier than that, and just hasn’t got done yet, I want to encourage you to do it. Back in January this year, I’d never done a podcast episode. In fact, I’d never ever been on a podcast as a guest, I hadn’t even studied what it would take. I just did it. Mind you when I let myself take the idea seriously, I YouTubed like a crazed teenager to find out how the heck I was going to do it. And to be honest, I will probably never listen to episode 1 – because I am afraid of what it might sound like. I know that I edited the crap out of it and took as many breathes, ummms and you know’s out of it that I could! It wasn’t perfect, to some it probably wasn’t even good, but it was done. My mentor had a saying “ready, fire, aim” – yes, ready, fire, aim (not the other way around!) and would say that the world doesn’t need anybody else “aiming to do something”. Just do it. Work with what you have and fix it or change it or make it better as you go because if you wait for perfect, you’ll never do it. So, on this very short and short episode 52, on boxing day 2019, I want to encourage you to READY FIRE AIM On that project that you have for 2020 or on that project that never made it to the top of the list in 2019 or even just in life itself. Perfection is a trap and doing the same thing over and over again and expecting a different result is the definition of insanity! READY FIRE AIM Before I go, I would encourage you to take a listen to a couple of past episodes of this podcast, in case you haven’t managed to listen to them yet: Episode 46 – Planning for 2020 – What’s your Word. www.socialmediaandmarketing.com.au/46 Episode 47 – 2020 Marketing Predictions – 6 Essential Marketing Trends for 2020 – www.socialmediaandmarketing.com.au/47 And Episode 48 – What happened when I said yes for a year – www.socialmediaandmarketing.com.au/48 If you get a chance to listen to all those – then I know your mindset, heading into 2020, will be just where you need it to be to plan your best year yet. If you want to reach out and chat to me about what 2020 might look like for you and have a FREE 30 minute zoom call – then simple go to https://calendly.com/jenn-smm/discovery PS – I’ve never offered this before via my podcast – but I figure if I’m really serious about wanting you to have the best start in 2020 – then offering to have a chat is the one way I can really impact you and your business. PPS – if you listen to episode 46 about picking a word for 2020 – you’ll quickly notice that mine is IMPACT. I want to have an impact on as many small business owners as I can …. Hopefully that’s you too! There’s no discovery of the week today – just you and me having a chat. That’s all for episode 52. I’m proud of how 2019 turned out for me, and I sincerely hope you are proud of you too. Big love my podcast family .. I’ll be back next Thursday (arrh it’ll be 2020!) with some more marketing know-how and another discovery of course. If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying! But that is all for Episode 52. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that! *…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!*
	10 Feb 2025	10-Minute Marketing: What to Do When You Have No Time - Podcast Episode 333	00:15:19
🎧 10-Minute Marketing: What to Do When You Have No Time – Episode 334 Time-poor but still want to grow your business? You’re not alone! In this episode of Small Business Made Simple, I’m sharing 11 powerful 10-minute marketing activities that can help boost your sales, brand awareness, and engagement—without eating up your entire day. From quick Instagram stories to clever email tweaks, updating your Google Business Profile, and pitching yourself for a podcast—these bite-sized strategies are designed for busy business owners who want to see real results. Marketing doesn’t have to be overwhelming—it just needs to be consistent. And guess what? Just 10 minutes a day adds up to over 60 hours of marketing a year! Imagine the impact that could have on your business in 2025. 🎙 Tune in now, grab your list of 10-minute marketing tasks, and let’s take action together. Don’t forget to subscribe so you never miss an episode, and if you find this helpful, I’d love for you to leave a review—it helps more business owners like you discover the show! 🚀 👉 Listen now: www.socialmediaandmarketing.com.au/334 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au
	02 Aug 2024	What is a for Purpose Business? And How Do the UN SDGs Work? - Podcast Episode 307	00:40:12
What are the United Nations Sustainable Development Goals and what do they mean for a small business? What’s a for purpose small business and how does it work? All these questions and more answered on today’s podcast episode titled: What is a for Purpose Business? And How Do the UN SDGs Work? You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/307 Take a listen to episode 307 and hear the GOLD! 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/307 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
	29 Nov 2023	What’s your 2024 Word? Planning for 2024. Podcast Episode 271	00:17:25
It’s time to choose your 2024 word! Your Word of the Year! The act of choosing one word to represent what you want for the year ahead, in this case 2024, has worked remarkably well for me in the past, as well as many people in my community. What’s it about? How do you choose one? Tune in and all will be revealed, including what my word for 2024 will be! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/271 Take a listen to episode 271 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/271 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/
	07 Nov 2021	Story Telling on Social Media - Podcast Episode 159	00:04:42
A short, sharp episode with 4 tips when using social telling in your marketing on social media. Storytelling is from the history books. It’s the way to stay relevant and memorable. So, you need to use stories in your marketing to do just that – be relevant and memorable to your audience! www.socialmediaandmarketing.com.au/159 WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/158 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ Subscribe and Review in iTunes Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes. If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
	03 Aug 2023	The Imagination Capital in Your Business - Podcast Episode 254	00:36:06
What’s the Imagination Capital look like in your business? Do you have any? Not sure what Imagination capital is? Then this episode is for you. Peita D and I talk about Imagination Capital and it is an inspiring business and finance conversation. Tune for the gold. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/254 Take a listen to episode 254 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/254 DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ Thanks to Cloudhouse Consulting for sponsoring today’s episode. Check out Cloudhouse Consulting and get the ebook here: https://www.cloudhouse.consulting/
	06 Mar 2024	[Amplifiers Theme] Amplifying Yourself and Your Business Through Social Media - Podcast Episode 285	00:19:18
How do you use Social Media to Amplify your business, your story, your message? During March the podcast will cover many different ways to amplify your business, and today’s episode covers Social Media. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/285 Take a listen to episode 285 and hear the GOLD! 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/285 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
	14 Jul 2021	Branding and Business Design for Small Business - Episode 132	00:48:01
Branding and design are two parts of small business that trip so many business owners up. We all “think” we can make something look good, and perhaps we can, but can we make something engaging, have the right message, engage a buyer or a new lead? These are the tricks and tips that designers know and use. So when Designer Jacqui Naunton, from White Deer, agreed to come on the podcast and talk design and branding – I couldn’t say no! Such an information-rich episode. Take a listen to episode 132, and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/132 DM JENN OVER ON INSTAGRAM https://www.instagram.com/smallbusinessmadesimple/ Subscribe and Review in iTunes Are you subscribed to my podcast? If you're not, I'd really encourage you to press that subscribe button today! I don't want you to miss an episode. There's amazing guests with expertise you need to hear and lots more tips and tricks where this episode came from - I'd hate for you to miss out! Click here to subscribe in iTunes. If you're already subscribed and loving this podcast and feel like sharing that loving feeling - please head over and leave me a review. Those reviews help other people find my podcast and they're also fun for me to go and read. Just click here to review, select "ratings and reviews" and "write a review" and let me know your favourite part of the podcast! Hand on heart - thank you XO
	20 Jun 2024	[Building Communities] Get Curious & Build a Community through Strategic Connections - Podcast Episode 301	00:41:40
Connection, Curiosity and Community – the three BIG C’s in marketing in 2024. Join Jenn Donovan, your host, and Kerryn Powell from Your Time Matters as we talk through the three c’s and how they are simply keys to more business. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/301 Take a listen to episode 301 and hear the GOLD! 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/301 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of Small Town Big Impact here: www.socialmediaandmarketing.com.au
	03 Jun 2020	The Science of Business - Episode 75	00:44:32
Hey there, my fabulous listener, welcome to episode 75 of the Small Business Made Simple Podcast. Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them! If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler. Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast! One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/75 www.facebook.com/groups/LikeMindedBusinessOwners Today I have on the podcast a guest with the best LAUGH ever! Her laugh is infectious but that’s not why she’s here – she’s here to talk science with us – business science! My guest is Lauren Kress, The Business Scientists and her business is the Change Makers Collective. The Change makers collective is a science-led growth consultancy business, with Lauren at the helm. At the time of this recording Lauren and I had spent a lot of time (virtual time) together. We’d been on a TV program together; I’d been live on her LinkedIn and now she’s on my podcast – so we’d had loads of great conversations over the past week. Her approach to marketing is awesome and a little unique – at least the way she sees it. It’s interesting how marketing has these core principles that every marketer talks about, but they put their own spin on things – Lauren’s spin – science. Her perspective creates curiosity – one of the best personal traits of any successful business owner. I could’ve talked to her ALL day and I mean all day! So, let’s dive in … I can’t wait for you to hear all Lauren’s wisdom. Oh, and just so you know, about the 30 minute mark we had a tech glitch (blame Covid) so there’s a break in the conversation and a restart – you’ll just need to forgive us ❤ INTERVIEW WITH LAUREN KRESS How was that? Did you enjoy that? I told you her insights were awesome, and I love how she’s integrated her science education to her marketing business. I hope she’s helped her view your world a little differently. So, that’s all for episode 75, I’ll be back next Thursday with another great episode to help you simplify your business in 2020. If you’re enjoying this podcast, which if you have listened to here – you hopefully are, don’t forget to subscribe, share this episode with another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and leave a rating or review to show how much you are loving this free weekly content. Massive love coming your way if you do! See you next week on the podcast for episode 76. But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn. But whatever you do, *……..remember small business peeps, as my opening song says, there’s no point in dreaming small!*

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