Simplified Sparky Marketing (Alan Collins)

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Dog Bless 🐶

___


Welcome to the "Simplified Trading Marketing Podcast," where we're cutting through the marketing jargon and clutter to help tradie business owners and tradies in the home service industry succeed. 

I started this podcast because I got fed up with all those self-proclaimed trading gurus and the misinformation out there. You see, I run an electrical business in Sydney, so I know firsthand the struggle of getting leads, especially when you're starting out.

Now, here's the deal: I'm not here to be an all-around business coach. My expertise lies in marketing, and that's what I'll be sharing with you. We're going to dive into everything from getting noticed by potential clients to sealing the deal and getting paid. I want to simplify marketing for you, so you can boost your profits and attract great clients. We'll cover sales, efficiency, software, and some clever marketing tricks along the way. So, stick around, and let's make your trading business thrive in this competitive market.

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Marketing isn’t just a website or a flyer—it’s a strategy. In this episode, I break down the 9 steps to marketing success that help tradies attract better clients, convert more leads, and keep customers for life. If you’re serious about growing your business, listen in.

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Electricians!

Not all leads are created equal. Some are red hot and ready to book—others will waste your time and money. In this episode, I break down how to spot the good, the bad, and the ugly when qualifying leads. Listen in and stop taking the wrong jobs.

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Before you spend your hard-earned money on marketing, it's crucial to have a plan in place. This discussion will explore the difference between marketing strategy and tactics. Think of strategy as the big plan for your marketing efforts, much like a sports team's season plan. It involves setting goals, whether it's winning a championship, securing a mid-table finish, or avoiding relegation. Tactics, on the other hand, are the specific actions you take during the game to score points, prevent the opponent from scoring, and ultimately win.

A common mistake is leaping into tactics without a clear strategy. This often leads to last-minute panic and haphazard marketing attempts, such as hastily posting on social media without a plan. To illustrate the power of a marketing plan, consider staying connected with your existing clients. Using automation, like sending regular emails, you can create a consistent flow of work. This approach integrates software, such as accounting, job management, and email marketing, with a tool like Zapier to automate tasks based on specific triggers. It may seem complex, but there are simpler ways to set up this system, mainly if you use specific software like ServiceM8 and MailChimp. The benefit of automation is that it operates in the background, reducing the need to panic during slow work periods.

Softwares mentioned:

Mailchimp - https://mailchimp.com/
Mailerlite - https://www.mailerlite.com/invite/8e4655ca3ff06
Servicem8 - https://www.servicem8.com/au/
Zapier - https://zapier.com/

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Electricians! This podcast delved into a fundamental idea that can transform your tradie business marketing - niche specialization. 

It's all about honing your focus to become a true expert in your field. Think of it like a heart specialist for heart problems or a knee specialist for knee issues in the medical world. When you tailor your services to solve particular problems, you stand out and attract higher-quality clients who resonate with your specialized expertise. It's all about setting yourself apart from the generic, one-size-fits-all crowd in the world of tradie business marketing.

But it's not just about impressing clients; it's a game-changer for your marketing efforts, too. Niche specialization streamlines your marketing message and makes it more compelling. You can create highly targeted marketing campaigns because your message is so specific to the problems you solve. It's all about attracting suitable leads and making it easy for them to say "yes" to your services. We also discussed the value of showcasing your expertise through documentation, like photos and articles, to reinforce your authority in your niche. So, it's time to specialize, become an authority, and supercharge your tradie business marketing in a crowded market.

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Electricians In this episode, we're talking about the importance of having a target market for your business. A target market is a group of people who are most likely to be interested in your products or services. By knowing who your target market is, you can focus your marketing efforts and resources more effectively.

This episode is for you if you're not sure who your target market is, or if you want to learn more about how to reach them. We'll talk about how to identify your target market, how to create buyer personas, and how to use your target market to develop marketing strategies.

So whether you're just starting out or you're a seasoned Seamus, tune in to this episode to learn more about how to use your target market to grow your tradie business.

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2. Get 9 Ways in 9 Days to 100k+ PROFIT HERE

3. Join my FREE Skool community HERE 



Dog Bless 🐶

___


In this podcast, I'm gonna share my story about how I figured out that good marketing words can totally transform your business. I used to advertise my electrical services to all kinds of customers, but it didn't work too well. Then, I started tailoring my message just for folks who needed home electrical help, and things got way better. It was like magic!

So, the big lesson here is to keep your message simple and relatable. Don't make it confusing. I'll give you an example from Steve Jobs and his cool iPod launch to show how powerful good words can be. Plus, there's this thing I call the 'mom test' – if your own mom can look at your website and instantly get what your business is about, you're on the right track. I'll also share some practical tips for making your messages connect with people!

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Are you curious about the intricacies of marketing media for your trade service business? Check out this podcast episode, where we delve into the essential steps to kickstart your journey. Our focus today is on media, encompassing the various channels you leverage to promote your business, such as social media, websites, and other avenues.

Explore the application of the 80/20 rule in the realm of media. This principle underscores that 80% of your outcomes stem from 20% of your media endeavours. Concentrating on the platforms yielding the best results for your business is crucial rather than attempting to tackle everything simultaneously. J

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3. Join my FREE Skool community HERE 



Dog Bless 🐶

___


We're spilling the beans on the tech essentials that transformed my trade business!

From job management software to customer relationship tools, embracing technology is the key to staying ahead. Join me as I share firsthand insights into Servicem8, the game-changing all-in-one solution that streamlined my CRM and JMS. Discover the affordable entry point to efficient job management and the convenience of cloud-based systems.

I'll also take you through the basics of CRM, emphasizing the simplicity of using Mailerlite for email marketing—a real game-changer for service-based businesses. Hear how these tools revolutionized my business.

Don't forget to check the podcast description for an exclusive 30% discount on Servicem8. 

If you're ready to level up, it's time to say goodbye to paper diaries and welcome organized, efficient, and tech-powered trade business practices.

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In this episode, we dive into a proven nine-step process for tradies to streamline your quoting and job management. From efficiently capturing client details to leveraging technology for seamless communication, we explore practical methods to enhance your business workflow. Discover the importance of data collection and its future implications, ensuring your tradie business is set up for success. Learn the art of remote quoting, effective qualification of leads, and the power of a well-crafted template for sending quotes promptly.

Uncover the secrets of pre-built pricing, transitioning from hourly rates to fixed pricing, and utilizing job management tools to optimize efficiency. We emphasize the significance of follow-ups, and sharing strategies for staying top-of-mind with potential clients without being intrusive. Whether you're a seasoned tradie or just starting, these insights will empower you to navigate the quoting process with precision and boost your chances of converting leads. Tune in to revolutionize your tradie business and achieve greater success in the competitive market

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2. Get 9 Ways in 9 Days to 100k+ PROFIT HERE

3. Join my FREE Skool community HERE 



Dog Bless 🐶

___


Delivering a World-Class Experience for Your Tradie Clients
Providing exceptional customer service is crucial for tradies to build a strong reputation and attract new clients. This podcast outlines key strategies to deliver a world-class experience for your tradie clients, ensuring their satisfaction and fostering positive word-of-mouth marketing.
Key Takeaways:

• 
  Prioritize communication: Maintain clear and consistent communication throughout the client journey, from booking to completion. Send confirmations, reminders, and updates to keep clients informed.

• 
  Exceed expectations: Go the extra mile to exceed client expectations. Offer small gestures like providing coffee, wearing boot covers, and respecting their property.

• 
  Seek feedback and continuously improve: Regularly seek feedback from clients to identify areas for improvement and enhance their overall experience.

By implementing these strategies, tradies can elevate their service standards, cultivate loyal customer relationships, and stand out in your market.

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2. Get 9 Ways in 9 Days to 100k+ PROFIT HERE

3. Join my FREE Skool community HERE 



Dog Bless 🐶

___


Ever wondered if you're leaving money on the table in your business? I get it. When I started, I missed out on loads of opportunities. It's easy to rush through a job and move on, but I've learned the value of maximizing each opportunity. Upselling and cross-selling, whether it's before or after the job, have made a huge difference. Clients appreciate it, and it's not just about doing more in a day – it's about making the most of every job.

Let's talk specifics. Take our electrical business, for instance. Smoke alarms need replacing every 10 years, not just the battery. We found expired units and, believe me, replacing them is profitable. Instead of a quick job, it's about suggesting essential upgrades during safety inspections. But hey, don't spill all your cards at once; it's like poker. Pick a couple of items to discuss upfront, and the rest can follow once the job is locked in. It's about smart strategies, ensuring clients are on board, and ultimately, it's a win-win. So, whether you're an electrician, carpenter, or landscaper – ask, suggest, and maximize every job for better business.

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Electricians! In this podcast, we dive into the subtle art of client communication in your tradie business. Inspired by a recent chat,  I explore the psychology of language and its impact on client interactions. Discover how the choice of words, from handling cancellations to voicemail greetings, can shape your clients' perceptions. 

Uncover the power of a well-crafted, concise email using the "10-word email" strategy. Challenge yourself to reevaluate your communication methods as we head into the new year.

Embrace the opportunity to reach out to clients with short, engaging messages, and watch how it can lead to meaningful responses and potential job opportunities. Communication is key, and by making small adjustments in your language, you can set the tone for positive and fruitful interactions with your trade business clients.

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Sparkies! In this podcast, I go through what I have learned from my new website build.

My electrical business website renovation. It's like giving your business a facelift - your current site may function, but it resembles a patchwork of different elements. We're addressing those cumbersome plugins and the jumble of code that's currently in place. The goal is to streamline and refine your website, ensuring it operates as efficiently as possible. We'll be sharing essential tips and strategies to achieve this, focusing on simplifying your design and optimizing your landing pages for maximum effectiveness.

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Dog Bless 🐶

___


Some takeaways from this episode:

Quick Response Wonders: In this episode, we explore the power of speedy replies. Imagine getting an appointment within minutes of reaching out. We'll break down how fast responses can make things happen

Sales Tactics Unveiled: We take a closer look at how dealerships approach sales. One keeps it relaxed, while another uses smart tricks to grab your attention. We'll explain these strategies and how they can influence your buying decisions.

Cracking the Follow-Up Code: Dive into the world of follow-ups. Discover why some businesses follow up diligently, while others stay silent. The secret of consistent follow-ups and the importance of clear communication in sales.

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Electricians... Ever wondered about those lead generation sites everyone talks about? 

Are they the golden ticket to more jobs, or is there a catch? I've had my share of experiences with them and let's just say, it's not all smooth sailing. These sites can send you leads, but remember, you're in the ring with a bunch of other tradies chasing the same job. And paying for leads? Sometimes it's like buying a lottery ticket.

I've done some digging around, especially in online groups, to see what the word on the street is about these services. Let's just say the feedback's mixed. These sites can draw in customers who are more concerned about the price tag than the quality of your work. And competing with other tradies? It can turn into a race to the bottom with your prices.

So here's a thought: who's your ideal customer and where are you most likely to find them? Are these lead gen sites really the best place? In this episode, I dive into the nitty-gritty of these services and whether they're worth your time and money. Spoiler alert: you might be better off putting your energy elsewhere....

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Electricians - Today, I'm diving deep into the world of SEO for tradies. 

Let me start off with a reality check: SEO isn't some sort of magic trick that works overnight. Nope, it's more of a marathon than a sprint, sometimes taking a whole year to see real results. And it's definitely not a 'do it once and forget it' kind of deal. Oh, and watch out for those shady black hat tactics – they're a bit like a house of cards, ready to tumble down at any moment. The real deal with SEO? It's way more than just cramming your site with keywords. It's about the finer things like backlinks, which are pretty much like getting a thumbs-up from other websites.

Let me share a bit of my own journey with SEO companies. It's been quite a ride, folks – a mix of good, bad, and some hard-learned lessons. I admit, I tried to cut corners in the beginning, looking for the cheapest deals. But here's the thing with SEO: you really do get what you pay for. I'll tell you about the time I finally hit the jackpot with a company that was straight-up about how long it takes to see results. They even had the guts to offer a guarantee, and that's something to look for.

Wrapping up, I've got some no-nonsense advice about choosing the right SEO company. Don't get blinded by flashy promises or bargain-basement prices. It's just like finding a reliable mechanic – do your research, check their history, and stay clear of those too-good-to-be-true offers. Remember, SEO is a long game. You're planting seeds now to harvest later. Think of it as an investment, not a cost. Sure, it's a bit of a risk, but trust me, when it pays off, it's a game-changer.

Alright, for those taking notes:
- We busted some myths about instant SEO fixes and the dangers of black hat tactics.
- Discussed why backlinks are crucial and the need for ongoing SEO work.
- Shared my personal stories dealing with various SEO companies.
- Gave tips on choosing the right SEO company, and why you should view it as a long-term investment."

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Sparks! Dive into the curious world of fridge magnets and leaflet drops in our latest episode. Ever wondered why so many magnets from your trade end up on clients' fridges, yet the phone stays silent? Join me as I share a surprising personal story with my flyer campaign, revealing an unexpected twist that reshaped my view on this classic marketing tactic.

We'll also discuss strategies for using leaflets and magnets effectively, including a tip that turns a single job into an opportunity for more. Plus, get insider advice on designing leaflets that capture attention without overwhelming your audience.

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Electricians - In today's episode, we're veering off the beaten path with a tale of two cars in a foggy predicament that might just change the way you think about your journey. Ever found yourself following the crowd a bit too closely, only to end up in a, let's say, less than ideal situation? Yep, we've all been there—especially when charting the course of our ventures.

I speak of comparison and competition, sharing personal anecdotes and hard-earned lessons on why the key to success might not be what you think. It's not about the glitz, the glam, or having the most decked-out toolbox in Australia.

From organic growth strategies to the power of community, this episode is all about finding your unique path and thriving on it. Forget the flashy ads and the pressure to outdo the competition. 

Ready to break free from the fog and find your clear path forward? 

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Electricians In this episode, we speak days sell us the dream, not just the product—whether it's the ideal body from hitting the gym or the safety of a family car.

 I got hooked by an ad for ratchet straps on Instagram. Not because I love straps, but because I wanted to avoid the disaster of ladders falling off my roof. It's all about the peace of mind, right?

We've applied this strategy to our marketing. By sharing real stories of lightning damage and showing what the device looks like, we've seen a huge uptick in interest. It's not just a gadget; it's about safeguarding your home.

So, in this chat, we're going to unpack how shifting focus from the product to the outcome can resonate with your audience. It's a game-changer, and I'm excited to share these tips with you. 

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Sparks! In this episode, I delve into the world of vehicle wraps and their profound impact on your business's visibility and professionalism. I share my journey, from the rookie mistakes of a generic wrap to the strategic approach of leveraging every inch of your vehicle as prime marketing real estate. Join me as I discuss the dos and don'ts of vehicle signage, including the importance of clarity in messaging, minimizing clutter, and maximizing ROI. From design tips to finding the right professionals, I'll guide you through the process of transforming your work vehicle into a powerful marketing tool.

So if you're a tradie looking to elevate your business's presence on the road, tune in as we explore the ins and outs of 'Parketing'  and uncover the secrets to a standout vehicle wrap that truly speaks volumes about your expertise and services.

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Mention  Links:

99 Designs - https://99designs.com.au/

CallRail - https://www.callrail.com/

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Ever been asked to lower your price for a "quick" job or match an unreasonably low quote? You're not alone. I share firsthand experiences and insights on the importance of valuing your work, understanding your costs, and why saying no to certain jobs can be a blessing in disguise.

Discover the hidden costs of running a trade business that clients don't see and learn how to calculate your true hourly rate to ensure profitability, not just busyness. We also explore the psychology behind client expectations and how your branding and business presentation can influence the type of clients you attract.

Whether you're a seasoned tradie or thinking about starting your own business, this episode is packed with valuable lessons on pricing strategy, client selection, and the power of standing firm on your worth. Tune in to learn how to navigate the tricky waters of quotes and pricing, and transform challenges into opportunities for growth and success.

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Electricians - On this week on the podcast, we've got some stories that'll make you think twice about the little things we often overlook. 

Remember how we chatted about the magic of sign-writing on vehicles? Well, life threw us a curveball that proved its power most unexpectedly. It's one of those moments that make you appreciate the serendipity in business and life.

Ever caught yourself in a whirlwind of emotions over emails or text messages? 

I'll share a personal tale that had my heart racing and taught me a valuable lesson about communication in our digital age. It's about looking beyond the immediate, the power of a calm response, and a reminder that things aren't always as they seem. Tune in, and let's navigate these tricky waters together, with a few laughs and maybe even an "aha" moment along the way.

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Dog Bless 🐶

___


Ever found yourself checking your inbox repeatedly, waiting for that payment to come through after a job well done? 

Yeah, me too. It's a common glitch in the flow of business, and let's be honest, it can be pretty frustrating. In this episode, we talk automation and systems I've learned over the years to make sure you're not just waiting, but getting paid faster.

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Sparkies, are you losing quotes?

In this episode, we delve into the art of simplifying technical jargon in quotes to ensure they're accessible to everyone, not just industry insiders. Have you ever received a quote full of terms that felt like a different language? We break down the essentials of crafting clear, understandable quotes that won't leave your clients puzzled. From the importance of the 'mom test' to the subtle art of adding descriptive language without overcomplicating, we cover how to convey value and clarity in your communications. Tune in to discover how to transform your quotes from confusing to client-friendly, ensuring your message is as powerful as the services you offer.

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2. Get 9 Ways in 9 Days to 100k+ PROFIT HERE

3. Join my FREE Skool community HERE 



Dog Bless 🐶

___


In our latest episode, we explore the magic of small gestures in business, showing how a simple free sample or a minor service can open doors to bigger opportunities. Discover the strategy behind these acts of generosity and how they can significantly enhance customer engagement and satisfaction.

Where a small act of kindness can turn into a profitable venture, offering valuable insights for professionals in any trade.

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Sparks ever found yourself in a pickle because a client's details were as sketchy as an Ozito drill?

Imagine the chaos of having 15 Susans in Summer Hill and not knowing which one owes you! It's the little things, like jotting down those crucial client details, that can save you so much stress. 

In this episode, we discuss getting organised and extracting client details.

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Electricians!

I've been playing around with quotes - and this CONVERTS QUOTES.

Adding a twist to the usual numbers. Imagine not just quoting "$200" but giving it a little nudge to seem like you've done some serious math. It's a small change, but it feels more thoughtful like there's a story behind the number.

And there's this thing with the number 88 – it's not just a number for many in the Asian community; it's like a sprinkle of luck. Incorporating it subtly in quotes has been an eye-opener. It's about those tiny gestures that show you're paying attention, turning a simple quote into something a tad more meaningful.

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Electricians Will you be Forgotten!

I recount a funny visit to a barber in Cork City, Ireland, which turned into a lesson on the fleeting nature of connections, especially in service industries. I talk about how personal encounters and thoughtful marketing can keep you memorable in your client's eyes. From personal branding to effective email strategies, I share insights on maintaining meaningful connections. Tune in for a blend of personal stories and practical tips that might just change how you engage with others in your business and beyond.

Mailerlite: https://www.mailerlite.com/

Mail Chimp: https://mailchimp.com/

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Electricians!

Are you treating your business expenditures as investments or just costs? 

This shift in perspective, from seeing spending as a mere expense to viewing it as an essential investment, can fundamentally change how your business grows. We'll dive into the real impact of strategic spending, like revamping a website, which turned my own business around by significantly increasing leads.

Also, I'll share a personal story about the hesitation and ultimate decision to spend $ monthly on SEO, which despite initial doubts, proved essential for topping search results and pulling in quality leads. It's all about choosing the right areas to invest in and finding specialized experts who can deliver the best results in their fields.

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Electricians!

In this week’s episode, we discuss how adding a touch of creativity can transform a simple purchase into a standout experience. We explore a unique online retailer that celebrates each order in a fun and memorable way, and we'll give you tips on how you can do the same for your business. Tune in to hear about the humorous email and the unique badge that made all the difference.

Curious about making your business more engaging? We'll break down effective strategies that help you connect deeply with your customers. You'll learn how to refresh your marketing approach and make your interactions more personal.

https://www.otaa.com/pages/about-us

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Sparkies!

In this episode, we discuss why it's essential for tradies to charge what they're worth and not let clients dictate prices.

Learn why using bookkeeping software like Xero is crucial for tracking profit and loss, and get practical tips for setting firm, believable prices. Discover how to create a pricing system, understand your hourly rate, and ensure you're making a profit.

There's also a preview of an upcoming course and community aimed at helping tradies run successful businesses. Tune in for straightforward advice to help you succeed.

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In this episode, I share a valuable lesson I learned from my soccer days under renowned coach John Caulfield: "When you look professional, you play professional." 

I'll show you how this principle can transform your trade business. From cleaning your boots to polishing your business image, I'll reveal the small yet impactful details that can set you apart and help you command higher rates. Tune in to find out how to make sure your first impression is always a winning one.

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Electricians!

I share how to handle client panic calls without dropping everything. 

Learn from my experiences, like the time a client thought their electric car charger was on fire or when a light fitting was supposedly falling. 

Discover practical tips for assessing situations quickly and avoiding unnecessary trips, saving you time and money.

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Electrician.

Ever been burned by not quoting a job upfront? 

I’ve been there, and it’s a lesson you only need to learn once. In this episode, I share a personal story about a rookie mistake that cost me time, money, and a client’s trust. I’ll walk you through why quoting before you start is non-negotiable—whether it's for new or long-time clients. We’ll cover how to avoid "bill shock," build trust, and keep your reputation rock solid. 

Don’t miss this one if you want to protect your business and keep your clients coming back!

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Electricians!

In this episode, I’m getting real about the importance of consistent marketing for your tradie business. If you’re relying too much on a couple of builders and not staying on top of your marketing, you’re risking downtime and lost income. Marketing isn’t something you can set and forget; it’s like a muscle that needs regular exercise to stay strong.

I’ll share practical tips on how to keep your business thriving by consistently seeking out new opportunities, optimizing your online presence, and following up on leads. It’s all about staying proactive and making sure your pipeline is always full. 

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Dog Bless 🐶

___

In this episode, I go into the concept of authority and why it's crucial for us as a tradie business. 

I'll share a recent experience that reminded me how important it is to go beyond just competing on price and focus on building trust and credibility with our clients. I'll walk you through simple, actionable steps to establish your authority, from gathering Google reviews to showcasing your work and being upfront with licensing and insurance. 

If you want to command higher rates and build a solid reputation in your trade, this episode is packed with insights you won't want to miss.

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Sparkies.

In this episode, I talk about why making things easy for your clients—like spoonfeeding—can make all the difference. I share a real-life story of a gym missing out on reviews by creating unnecessary friction, and how you might be doing the same in your tradie business.

From using simple tools like QR codes for reviews to guiding clients step-by-step through quotes and invoices, it’s all about removing roadblocks. Tune in for quick, practical tips to streamline your client interactions and boost your business with less effort!

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Electricians!

In this episode, I’m discussing why Google Ads might not be the best option for small businesses starting out. I’ll cover how they work, the high costs of pay-per-click, and why they can quickly drain your budget if you’re not set up properly. You’ll hear real stories from tradies who pushy digital marketers have burned, and I’ll explain why focusing on organic marketing and building a strong online presence might be a better, more affordable strategy for long-term success.

1. Stop chasing leads, let them chase you HERE

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Electricians... Call-out fees or service charges in the trades industry. 

I share strategies for presenting these fees in a way that clients understand and accept, and highlight the potential pitfalls of offering $0 call-out fees without properly accounting for the costs. Include personal insights and practical tips for staying profitable while keeping clients satisfied.

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Electricians! The common mistake I see all the time—people hiring web developers expecting them to handle the marketing too. 

Spoiler: they’re not the same thing. A web developer can give you a great-looking website, but without the right marketing and messaging, it won’t convert visitors into clients. I’ll share why you need a clear marketing plan before you build your website and how doing this can save you from wasting money on a pretty site that doesn’t perform.

1. Stop chasing leads, let them chase you HERE

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Electricians. In this episode, I share a story about how a small, personalized gesture—a simple brownie—led to $10,000 worth of work. 

It’s all about staying top of mind with clients in creative, thoughtful ways. I talk about networking, building relationships, and how sending the right “ethical bribe” can make all the difference. Listen in to hear how I keep clients coming back with small but impactful gestures, and how you can do the same for your business. 

1. Stop chasing leads, let them chase you HERE

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Electricians. Who’s picking up your phone when you’re knee-deep in work? 

In this episode, I dive into why answering your own calls might be costing you big time. 

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Electricians... Links below 👇🏼

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Electricians, in this episode, I get real about the difference between learning something and actually doing it—because let’s face it, ideas don’t make you money, action does. I share how I’ve tackled procrastination, cut out the overwhelming noise of podcasts and social media, and focused on implementing just one thing at a time. Plus, I dive into a simple way to keep your clients coming back by staying in front of them without being pushy. If you’ve been putting something off, this is your sign to stop waiting and start doing!

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Electricians... I explore the impact of referrals and how they shape your business, both positively and negatively. We discuss the importance of building genuine, human-to-human referral partnerships that align with your pricing and client expectations. You'll learn practical ways to set up systems for managing referrals, both online and offline. Hear how small, intentional efforts can create lasting, high-quality business connections.

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Electricians. Ever wondered why some businesses win leads while others lose them? It’s all about speed, and in this episode, I’ll share how even a few minutes can make or break a deal. We’ll chat about easy ways to streamline your lead-handling game—think virtual assistants, templates, and clever automations that keep things running like clockwork. Plus, I’ll show you why a good voicemail greeting and a quick follow-up text can be your secret weapons for turning inquiries into high-paying jobs.

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Google reviews are one of the easiest ways to build trust and win more jobs for your electrical business. But too many tradies overcomplicate the process. In this episode, I break down a simple, no-fuss, three-step system to get more reviews without fancy software or awkward begging. We’ll cover the best time to ask, how to follow up the right way, and a sneaky little trick to filter out bad reviews before they go public. If you want more five-star reviews (without the hassle), this one’s for you!

For more...

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1. Stop chasing leads, let them chase you HERE

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Tradies.. i've decided to focus on electricians.

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Electricians. 

A simple handwritten note can make you unforgettable. In this episode, I share a genius marketing move that costs almost nothing but wins repeat business and referrals. Listen in and try it this week!

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Too many sparkies treat their website like an afterthought, but it’s the tool that works for you 24/7. In this episode, I’ll show you how to make yours actually bring in leads—without wasting cash on ads. Plus, one small tweak that made a massive difference for my own business.

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Instagram Post i spoke about - HERE.

Your website’s contact form can make or break your lead quality. Too little information, and you’ll waste time on tire kickers—too much, and potential clients will leave. Keep it simple but effective: include urgency, full names, job addresses, and clear call-to-action buttons like Get Your Quote Now. Most importantly, move your form to the top of your website so it’s the first thing visitors see—this small tweak can significantly increase your leads.

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Ever dealt with a client who just felt like a waste of time? In this episode, I share two frustrating stories—one about a mystery address and another about an indecisive EV charger install—that taught me the power of spotting "beige flags" early. Knowing when to walk away saves you time, money, and a whole lot of headaches. Tune in to learn how to qualify leads better and avoid time-wasters.

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Electricians! Still using a Gmail address for your business? It might be costing you more than you think. In this episode, I break down why a professional email isn’t just a small detail—it’s a trust signal that can impact whether clients choose you or your competitor. Plus, I’ll show you how to upgrade your email without losing a single lead. It’s cheap, easy, and takes less than 30 minutes—so there’s no excuse! Tune in and level up your business.

Get my step-by-step process to set up your professional email HERE

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Are you marketing to the right people or just other sparkies? Billy Ocean’s team nailed their media placement—are you? Too many electricians waste time flexing online instead of targeting paying clients. Tune in to learn how to ditch the noise and put your message where it actually works.

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Electricians... Struggling to pay your tax bill? Feel like you’re working hard but not actually making money? You’re probably not charging enough—and this episode will shift your mindset on why you need to be making more. I break down hourly rates, tax, cash flow, and profit, plus the simple pricing changes that can guarantee you take home a proper wage. If you’re sick of scraping by, this one’s for you.

Chat GPT - https://openai.com/

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Electricians... Still looking for a quick fix to get leads? Hate to break it to you—there is no silver bullet. Leads don’t magically appear overnight. You need the right systems in place. In this episode, I break down exactly what you need to fix so leads come to you—not the other way around. If you’re serious about growing your business, listen in.

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Electricians.

A simple text made me want to drop $400 for a dinner...why? Words sell. In this episode, I break down how the right wording can make or break a sale and how you can use this in your electrical business to mske more $ without being pushy.

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Electricians!

Your website speed is costing you leads. If it takes more than three seconds to load, people won’t wait—they’ll go elsewhere. In this episode, I break down why a slow website = lost business and how to test and fix it fast. 

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Electricians!

Love a good backlash?  

Instagram Post - https://www.instagram.com/p/DHK-PsuSsuk/

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Electricians! 

Stop chasing shiny objects! Whether it’s the latest software or some flashy AI gimmick, it’s easy to get caught up thinking it’s the magic fix for your business problems. The truth? It’s all bullshit. In this episode, I break down why doubling down on fundamentals and being lean with what you’ve got will always win over the next new thing. Listen in and get back to basics!

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Most sparkies speak to clients like they’re other tradies—and it’s costing them work. In this episode, I unpack how the school system messed with us, and how that same mindset is hurting your marketing. Learn how to dumb down your quotes (in a good way), speak your client's language, and win more jobs.

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Electricians. Not all websites are built equal. In this episode, I break down the three types—service-style, profile-style, and ad landing pages—and which suits your business best. Stop expecting one site to do it all. Pick the right tool for the job, and convert more leads.

Squeeze page 👉🏼 Link HERE

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Electricians get paid quicker, and pass the card fees. 

Are you making it too hard for clients to pay you? In this episode, I break down how to remove payment friction using tools like ServiceM8 Pay, PayID, and card options.

- Servicem8 Sign Up Offer

- Servicem8 Pay Setup

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Sparkies! Flyers aren’t dead - just redesigned. In this episode, I break down a trend I’ve seen land in my own mailbox: casual, “handwritten” notes paired with fridge magnets. It’s simple, clever, and it’s working. Might be time to ditch the glossy brochures.

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Electricians! Are you marketing to your future clients—or your crew? If your Insta feed is full of switchboards and under-house shots with no explanation, you’re doing it wrong. This one’s about shifting your mindset and making content that actually pulls in work—not just likes.

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