Simon Squibb (Simon Squibb)

In season 2, episode 27 Simon interviews Victor Lugger. Victor Lugger is the co-founder and CEO of Big Mamma Group and Sunday App. Being at the head of 26 very popular Italian restaurants across Europe, including La Felicità on our campus, Victor is embarking on a new FinTech adventure with his Big Mamma co-founder, Tigrane Seydoux, and their new partner, Christine de Wendel, to reinvent the way that people pay in restaurants. The trio recently announced a $24 million seed round for their new company Sunday App.

In this episode I talk about the question of whether the American Dream has ceased to exist.

In season 2, episode 22, Simon talks to James Davidson. James started his career at Unilever, gaining extensive experience in operations and management. After 6 years, he embarked on an expedition in Central America volunteering with Raleigh International, during which he realised the power of a strong purpose coupled with an entrepreneurial approach. On his return to the UK, he joined Innocent Drinks, where his role as Head of Supply Chain was key in supporting the company as it grew rapidly in the UK and across Europe. Following 7 years at Innocent, James joined a co-founding team to work on a new pet food idea: providing tailor-made pet nutrition at affordable prices. CEO James and his team have grown tails.com since 2014 into a business that is creating and leading, a new, direct-to-consumer category in pet food and that attracted investment from Nestle Purina Petcare in 2017. Since then, James led tails.com’s expansion into Europe launching in an additional eight European countries in 2020.

Connor Ball is famously known for being part of The Vamps, and recently starred in ITV’s Dancing On Ice. He is also an avid gamer and YouTube content creator, and is taking his passion for gaming to the world of business where he can support E-sports brand LDN UTD be a force for good on their mission to combat social issues such as mental health, racism, knife crime, diversity, and loneliness.

LDN UTD was co-founded by Oliver Weingarten in 2018, as an esports org that unites professional esports and grassroots gaming with healthy lifestyle and social issues. The brand has previously held physical and online campaigns around racism, knife crime, diversity, nutrition, loneliness and education, working with stakeholders including the Mayor of London, the Rio Ferdinand Foundation, Bloomsbury Football, Matchroom Sport, and charities including Street League.

LDN UTD also develops incredible players from all backgrounds and offers them a platform to play at their best, whilst using professional rosters to amplify and raise awareness around the most important issues in the world today. In this episode, Simon talks with Connor and Oliver about the future of esports, metal health, and how to hack luck.

Connor: “People aren't stupid, people see through a lot of stuff. If someone sees something that isn’t genuine then they know it’s not genuine. That’s the same for business as well, people can tell if a strategy isn’t genuine. Being open and honest on social media is the way, and that’s how it’s always been for me.”

 

Topics:

• Who are Connor and Oliver?
• How LDN UTD got started 
• Metaverse + NFTs 
• How did you get into gaming?
• Lucky experiences and how they come about
• Investing in LDN UTD
• Mental Health + Social impact 
• Building community 
• The luckiest moments we've had

 

LDN United:

https://ldnutd.gg/

Connor Ball

https://www.instagram.com/connorball/?hl=en

Oliver Weingarten

https://twitter.com/oweingarten

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In this episode I talk about how helping each other can be the first step to changing lives.

At just 23 years old, Curtis Tilbury has worked with massive brands such as Red Bull, grown a following of over 10 million people online with his father Mark, and amassed over 100 million views on videos that he has created. What’s more, Curtis has an impressive investment portfolio of over £100k.

Curtis started out as a freelance videographer, traveling the world and working with clients for free in the beginning to gain experience and expertise. Before long, Curtis was working with huge brands and running a successful videography business. Out of nowhere in 2020, the world was hit with Covid and Curtis’ business was put on pause.

Instead of seeing this as a setback, Curtis used the opportunity to merge his and his father’s expertise as they began to create personal finance content across YouTube and social media. Within just 12 months of launch, the father and son duo managed to grow to over 1 million YouTube subscribers, and become the biggest finance page on TikTok! Today Curtis continues to grow the Mark Tilbury channels, as well as running their podcast ‘Like Father Like Son’, and helping other brands and creators out with his content consultancy company.

In this episode, Curtis gives us the secrets to growing and monetising social media channels fast, tips to master the YouTube and TikTok algorithms, and he tells us what it takes to become a 7-figure business owner in your 20s. 

Topics

• Curtis’ background and rise to success
• Why niching down is key
• How to find your niche
• Engagement and growth tips
• How to create viral content
• How much does YouTube pay?
• Why hiring a team is essential
• The power of personal brands
• What advice would you give to your younger self?

 

Watch on YouTube:

https://youtu.be/RMgWQgYA_z8

 

Follow Curtis:

https://www.instagram.com/curtistilbury/

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In episode 17 of Pep Talk, Simon talks to Davin Hunt. Devin is a multi-disciplinary designer, engineer, and educator. His work focuses on the intersection of product design and entrepreneurship, often applied while building a startup. His latest venture, Useful Books, is an independent publishing platform focused on making better non-fiction. Devin is also a Venture Partner at Seedcamp, where he focuses on tech and product-centric startups. Previously, he co-founded a few companies: Founder Centric (exited), Lyst (going strong), and Fuzzwich (a spectacular failure). Devin is also the co-author of The Workshop Survival Guide, a practical guide to workshop design.

Tiwalola Ogunlesi is a globally recognised and qualified life coach, international speaker, Positive Psychology Specialist, Master Neuro-Linguistic Practitioner and founder of Confident and Killing It. After struggling with low-self esteem throughout her teenage years, she’s now on a mission to transform the lives of women and girls all over the world. Tiwalola founded Confident and Killing It in 2017 as a response to the generation cycle of low self-esteem amongst women and girls.

Tiwa has made it her mission to champion a social movement that inspires women to love and believe in their whole self.  Tiwalola has been praised for her valuable insights and thoughtful content on topics such as becoming confident, overcoming fear and insecurities, dealing with imposter syndrome, mental health, wellbeing and entrepreneurship. She is known as a captivating speaker who understands how to infuse self-development and positive psychology with fun and inspiring stories that relate to millennials.

Recently she has delivered interactive experiences for organisations such as Youtube, Morgan Stanley, Facebook and Google. So far, she’s equipped over 3000 women in London, Lagos, New York, Kigali and Johannesburg at The Oprah Winfrey Leadership Academy For Girls with the tools and knowledge they need to be confident. In this episode, Tiwalola and Simon go deep on how to escape imposter syndrome and feel more confidence, and neuroplasticity and Tiwalola explains the 5 pillars of wellbeing.

Topics

• How did you ‘wake up’?
• Neuroplasticity
• Imposter Syndrome
• 5 Pillars of Wellbeing
• Fear

Tiwalola Ogunlesi:

Monthly Wins Tracker: This is a free tool to help the girls track their wins and get better at celebrating themselves

Find out more about The Confidence Game Plan Course and Academy

Pre-order Tiwalola's book Confident and Killing It. 

Instagram: Confident and Killing It

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When DJ and music producer, Omar Meho, was just starting out, he struggled to find a tutor in the industry. So, he pledged to become good enough to be one himself. Today, he helps aspirational musicians get a foothold in the music scene and achieve their goals, from performing on the radio to getting their first DJ residencies. With over 34,000 students in over 150 countries, Oscar is the proud founder of Music Workflow Academy. He has recently been nominated for Forbes 30 Under 30, Europe, Entertainment.

Before the pandemic hit, Omar Meho was touring around the world. But when this was made impossible due to COVID-19, he saw the perfect opportunity for others to learn more about himself and grow his personal brand. For Oscar, inspiration comes from the desire to help others and make the world a better place.

Music Workflow Academy promises to provide a roadmap to success and offer support every step of the way. The business is about helping others, whatever their skill level or background, to achieve their dreams, secure their future in the music industry and find a connection with a community that has no bounds. 

“Put your head down for six months and never give up. Results come from consistent actions over time. Actually follow your dreams and not what other people tell you. Learn from the best, avoid gatekeepers and negativity, and put more work in than anybody else.”

Topics:

• How did you find your purpose?
• How did you attract your students?
• The future of the music industry?
• Mindset

 

Watch on YouTube:

https://youtu.be/H7QRY3vu0yA

 

Music Wokflow Academy Website:

www.musicworkflowacademy.com 

Omar Meho:

https://www.instagram.com/omarmehodj_/?hl=en

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Richard Chambers got the idea for his company ‘Get A Drip’ after he found himself in intensive care in 2010 suffering complications from his Type 1 Diabetes. Following this admission, Richard was continually in and out of hospital for 7 years due to issues related to a reduced immune system, where often as part of the treatment he would be hooked up to an IV Drip.

Feeling the rejuvenating benefits, Richard decided that drips should be accessible to the general public, not just in hospitals or to the super-wealthy. After 7 years of researching the benefits of Drips and studying the work of Dr. John Myers (the vitamin drip pioneer), Get A Drip finally came to fruition in October 2017. 

Get A Drip is now the UK’s leading Vitamin Drip provider and Richard's aim is to allow everyone to take control of their health, no matter their background as he single-handedly is making optimum nutrition accessible to the masses. In this episode, Richard shows us how he made his unique business idea a reality, as well as what characteristics are essential to becoming successful.

Topics:

• How Get A Drip STarted
• Lessons From raising Money
• Idea Resistance
• Why Build A Franchise?
• Trademarks
• If You Had To Start Again, What Would You Do Differently?
• What Characteristics Have Helped You Become Successful

Get a drip: 

https://getadrip.com/

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In episode 7 of season 2 of Pep Talk, we spoke to Ben King. Ben is the CEO & Founder of Pesky Fish, their mission is to rebuild the global fishing industry so that seafood can sustainably feed the world. To do so, they're adding radical access and transparency to the sale of a fisherman’s catch - all enabled by Pesky’s Marketplace.

Hannah Russell is the founder and CEO of a podcast company called Mags Creative. We make shows that reach millions of people every month. Mags Creative work with top-tier brands like Facebook, Google and Puffin to make branded content that people actually listen to and they produce shows exclusively for the likes of Spotify and Amazon. They also create Mags Creative Originals which are Mags’ own shows, developed and built by themselves. 

Hannah started the business with her sister and business partner Faith in 2018 and they have grown to be one of the largest independent podcast companies in the UK. They don’t come from radio backgrounds – but instead marketing, talent and press – so they always focus on finding and developing an audience for their shows.

Mags have never raised investment and have built the business over the last 4 years through revenue. In this podcast, Simon and Hannah discuss how to start a successful podcast, how Hannah built her success, and if there is even space for new podcasts to become successful in 2022. 

“There is a lot of competition in the podcast space, but I wouldn’t be put off by that. Podcasting is still a huge industry and a great opportunity for people to find their audience.”

Topics:

• How Hanah got into podcasting
• Is there still room for new podcasts in 2022?
• Company vs personal podcasts
• How to get a sponsor
• Patience
• Tips to grow a podcast
• Paid advertising

Listen on Spotify:

Listen on Apple Podcasts: 

Mags Creative:

https://www.magscreative.co.uk

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We want to help 10,000,000 people start and grow a business and build a community that solves unemployment. TPP is a growing collective of industry experts who are changing the world of business by creating content and communities to help you build your own successful business.

Sarah is one of Europe’s most prominent entrepreneurs, investors and consumer experts, working mainly in the hospitality and lifestyle sectors. She is a proud mum of four and believes that parenthood and business can exist simultaneously, without sacrificing the quality of each other.

Sarah is also a recognised TV personality, appearing as a judge on Raymond Blanc’s ‘The Restaurant’ and sitting alongside Peter Jones, Deborah Meaden, Nick Jenkins and Touker Suleyman as an investor on BBC’s ‘Dragon’s Den’.

In her twenties, Sarah led the international expansion of Pizza Express and Planet Hollywood before going it alone to buy Bombay Bicycle Club, turning it into the UK’s largest chain of Indian restaurants.

These successes helped establish her as a leading figure within the restaurant industry, and Sarah recently took her new company ‘Nightcap’ public within 1 year of launching the business.

Today we find out the business secrets that she lives by.

“I define success in any business as when I’ve made myself redundant. So I start anything and try and make myself redundant from day one. Sometimes that can take years, sometimes you can do it really quickly, but I always strive to make myself redundant.“

Topics:

• Sarah’s Journey
• Making yourself redundant
• How to raise investment
• Playing to your strengths
• Understanding your weaknesses
• The different types of entrepreneur
• Work/Life balance
• Working with your partner
• How to approach finding investment
• Be the rhino nobody expects

Watch on YouTube

https://youtu.be/evlG-bevoZE

Sarah Willingham:

https://www.instagram.com/sarahwillingham/

https://www.sarahwillingham.com

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In episode 20 of PEP Talk, Simon interviews Joe Taylor. Joe is the Co-Founders of snacking start up Real Handful, which create delicious, innovative trail mixes, craft baked nuts and protein bars.First launched in 2016, Real Handful is run by husband and wife team Joe and Carly Taylor.  It aims to shake up the healthy snacking sector with products that are packed with naturally nutritious ingredients like fruits, nuts, seeds and grains and with its innovative, tasty flavour combinations.

Former single mum Hayley Steere began Free My Meal during Lockdown in 2020, after having a brainwave while seeing how much extra food she had cooked that she wouldn’t eat. She knew lots of people would LOVE to receive a good meal in these tough times, so she set out to create a platform that would allow people to give their spare food to those who need it. That same evening, Free My Meal was born.

Free My Meal is a simple and easy exchange, based on trust and goodwill. Using social media, people sign up to private Free My Meal groups as a ‘recipient’ or a ‘cook’, or in some cases, both. Free My Meal does not provide meals, it simply forms connections enabling people to find one. 

Free My Meal currently has 70+ UK and international groups, and they have 27,000+ group members which continue to grow in numbers every day. To support her family while growing her organisation, Hayley juggles numerous jobs and side-hustles at the same time as focusing on Free My Meal. In this episode, Simon and Hayley discuss how you can pursue a life that you love despite the challenges you may face.

“The world’s not going to give you a living, you’ve got to go and make that yourself. Nobody is going to pluck you out of obscurity and give you your lovely life.”

Topics:

• How Free My Meal Began
• How Free My Meal Works
• How do you manage to juggle everything?
• Work/Life balance
• Mindset and drive

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Sameer started his career as a Chef and opened his first restaurant at the age of 25. After running that for 5 years, he then relocated to West Africa to start and run a confectionery manufacturing business producing biscuits, candies, gums, and Chocolate. 

Sameer grew the business very successfully over 12 years and left in 2016 after it was sold to a multinational. He moved back to London and wanted to effect change. He had his own kids, and wanted to give them better choices, he saw a gap in the chocolate market and sought to disrupt the industry and take on the big brands to show them that it can be done. 

Sameer started Prodigy Snacks in 2018 looking to reinvent chocolate to be less damaging to our bodies and to our environment - taking on the issues in Chocolate: Health, Sustainability, and Ethics.

Sameer is a cook, a family man, and a food entrepreneur. He believes the earth provides so much natural bounty that if harnessed properly, can provide a fully sustainable, healthy, food system for mankind. 

In this episode, Simon and Sameer dive into how to get consumers to switch to YOUR brand, how to get your messaging right and also how to attain a successful mindset.

* How Sameer Started Prodigy Snacks

* How To Take On Bigger Brands

* How To Get Consumers To Switch To Your Brand

* Inspiring Change

* Getting Your Messaging Right

* How Sameer Got His Purpose-Driven Mindset

* How Sameer Funded Getting Prodigy Snacks Up-And-Running

* Having A Co-Founder

* Investing In Purpose-Driven Brands

* If You Did It Again, What Would You Do Differently?

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Today I'm talking about getting hacked!

Andy Evans is an investor, mentor and serial entrepreneur who has sold 3 companies. Andy was weaned on marketing as a child by his father who was a marketing manager and he was given his first computer in 1981 for Christmas, which his mother said was the first toy he ever had that he didn’t take apart. In 1985, Andy started his first business aged 15, selling concert tickets and trips. In 1999, He founded one of the UK's first digital publishing businesses & first vertical ad-network in the UK, Net Communities, and in 2015 sold it to Future plc. He also founded the UK's first Podcast production company in 2005.

Frustrated with ad quality, transparency and brand safety online, Andy co-founded award-winning viewability technology provider OnScroll in 2013, which after tremendous growth, they sold to Sovrn Holdings, Inc. in April 2016, where he worked as CMO until May 2019. Today, Andy now uses the knowledge he has gained to advise, mentor and invest in all kinds of digital businesses from aviation to kids entertainment and of course marketing, martech & adtech.

In this episode, Andy and Simon lay out all the essential tips and secrets of finding investment for your company, and how to sell it for the highest amount possible. 

Topics

• Andy’s process when investing in businesses
• How to approach an investor
• Andy’s first business
• Giving away equity
• Map out your investment/equity plan
• Timing in business
• How to sell your business
• Who should you sell to?
• How to sell your business for more

 

Connect with Andy:

https://www.linkedin.com/in/andyevans/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=uk

 

Useful M&A Resources:

UK: https://www.leadersleague.com/en/rankings/mergers-acquisitions-large-cap-transactions-ranking-2022-law-firm-united-kingdom

US:

https://www.consulting.us/rankings/top-consulting-firms-in-the-us-by-area-of-expertise/mergers-acquisitions

Global:

https://dealroom.net/blog/biggest-m-a-firms

 

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In episode 4 of season 2 of Pep Talk, we spoke to Anna Marcovici. In creating Manifesto, beauty industry veteran Anna Marcovici has combined her lifelong passion for nutrition and wellbeing with her years of experience at global brands including L’Oreal, Nars, MAC and Bobbi Brown. After studying at the prestigious London School of Economics and honing her skills in the beauty industry, Anna set her sights on the world of holistic health. After much research into the burgeoning supplements market, Anna realised there was an emerging need for a beauty supplement brand that challenged the norm. Bored of seeing big brands pushing meaningless marketing initiatives that didn’t cater to customer needs, Anna founded Manifesto with the aim of creating a supplement brand that didn’t peddle toxic messaging or unachievable claims and that was as efficacious as it was exciting. Championing her lifelong belief that feeling good from the inside out is the highest beauty ideal, Manifesto puts healthy, supercharged, and sustainable supplements at the heart of what it does.

In Season 2, Episode 14, Simon talks to Maria Hatzistefanis. Maria is a London-based beauty entrepreneur who founded her ground-breaking skincare group, Rodial, in 1999 by identifying a niche for treatments targeted to specific skin concerns. With a growing global beauty empire, her results-oriented products excite with evocative tongue-in-cheek names such as Dragon’s Blood and Snake Serum. There are 2 brands – Rodial, and Nip + Fab – sold through 20,000 doors across 35 countries worldwide including Saks Fifth Avenue, Space NK, Harvey Nichols and Harrods. Today, the cutting-edge products are available in the most prestigious stores around the world, while high profile celebrities such as Kylie Jenner and Sofia Richie fronting the brands campaigns.

In episode 10 of PEP Talk, Simon interviews Oliver Prill. Oliver joined Tide in 2018 and has led its rapid scaling into the UK’s leading business financial platform. He has over 20 years leadership experience in financial services, having worked across the banking and insurance sectors, including starting his own financial services company. In many of his roles, Oliver has worked closely with small business owners and has always been inspired by their energy and passion. Oliver is adamant about putting founders at the forefront of Tide’s agenda and bringing a better business banking service to small businesses. Enter to win £25,000: https://www.tide.co/beyourownboss/

In episode 9 of season 2 of PEP Talk, we spoke to Dan Bladon. In 2013 whilst experiencing work-related stress and anxiety, Dan visited psychologist Dr. Robin Hart who introduced him to Cognitive Behavioral Therapy (CBT). He realised that those techniques could help other people too, especially if they were available anywhere and at any time. So he teamed up with Dr Robin to create Companion. Dan never planned to create an app, he started his career within the music industry when he founded a Music Management company after university. He then worked in digital production resulting in him founding his own digital agency. He consulted for a diverse range of clients such as Blackberry and hospitals and his experience led him to become Product Director and consultant for healthcare companies and most recently the NHS. As a Product Designer, Dan saw how a digital product based on CBT, could help people experiencing similar problems. Together with Dr. Hart, he founded Companion to offer SMEs a practical solution in supporting their people and placing mental health at the heart of company culture. The tool offers 200 guides on more than 40 topics and is included in the NHS Apps Library and supports SMEs to build a healthier and productive workplace by helping employees manage and reduce stress and anxiety, whilst proactively improving their mental wellbeing.

In episode 12 of season 2 of PEP talk, we spoke to Jamie Barber. My Supper Hero was co-founded by award-winning British restaurateur, founder and CEO of Hush Mayfair, the Hache Burgers Chain and the Cabana Brazilian Barbecue group Jamie Barber and British singer, presenter, musician, model and businesswoman Myleene Klass.

 Jamie loves to cook and has a huge bank of recipes up his sleeve. A good friend and business partner Myleene absolutely adores all things food but loathes cooking. 
 Jamie and Myleene came together with a mission to help people eat brilliantly at home and provide exceptionally tasty and high-quality meal kits. My Supper Hero is a club for time-poor foodies, providing an alternative to junky delivery, basic raw ingredient recipe boxes, and ready meals. This is what great chefs cook at home.

Ade Hassan knew she was onto something with Nubian Skin lingerie when she posted the first product photo on social media and gained one-thousand new followers in a week. It was 2014 and the photo went on to garner over thirty-five thousand notes on Tumblr and over twenty thousand followers on Instagram, in less than a month. The UK-born, London-based founder created the brand to satisfy her own need but the internet’s response let her know that she’d struck a chord. 

After graduate school, Ade went into a career in finance but couldn’t find suitable skin-tone lingerie and hosiery to go with her wardrobe. If she was experiencing this problem, she imagined that other women of colour had the same need. What she didn’t realise was how immediate the need was.

Nubian Skin has had an out-sized influence on the fashion industry, with many other parts of the industry realising the need to be more inclusive. In 2017 Ade was awarded an MBE at Buckingham Palace for services to fashion. The award was made to recognise Ade’s commitment to her mission to redefine nude, and the impact she has consequently made on the fashion industry. In this episode, Ade tells us about the sacrifice that must be made in entrepreneurship, how she found her purpose, how she was awarded an MBE and much more.

Topics

* Getting a MBE

* Sacrifice In Entrepreneurship

* How Did You Find Purpose?

* Advice To Those Who Dream Of Quitting Their Job*

* Having A Support System Around You

 

Ade Hassan:

https://www.instagram.com/itsadehassan/?hl=en

 

Nubian Skin:

https://www.nubianskin.com/

 

Ade’s TEDx Talk:

https://www.ted.com/talks/ade_hassan_the_reality_of_reaching_your_goal

 

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David Abrahamovitch is the CEO and Founder of Grind. Grind has expanded across London with cafés and a coffee roastery since its inception in Shoreditch in 2011. David took Grind online when he was forced to close his cafés due to lockdown and since then, hundreds of thousands of people have used Grind to make better, more sustainable coffee at home.

Grind creates compostable Nespresso coffee pods that decompose faster than a banana peel in your compost or food waste bin. They use organic and ethically sourced coffee from around the world. Despite going to a school that pushed its students to aim for a career working for somebody else, David knew he was capable of more and now wants to help other young entrepreneurs do the same.

In this episode, David explains his story of starting a coffee brand before anybody knew what a ‘flat white’ was, and he shows us how he has built a business that is now taking on the huge coffee brands around the world.

“What you have to do as the organisation grows is be responsible for the culture. You have to be responsible for making big decisions, and you have to be able to get all of the experts that work for you to point in the same direction. That’s not always easy.”

Topics:

• David’s background
• How Grind started
• Hiring people who are better than you
• How Grind survived the pandemic
• How to take on the big brands

Grind:

https://grind.co.uk/

Great coffee, doing good. Get started with 30 of Grind's home-compostable pods for £5.00, with a refillable pink Grind tin and free shipping. Use code: PURPOSE.

David Abrahamovitch:

https://www.instagram.com/davidabrahamovitch/?hl=en

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Chris Hannaway founded Infinite Session with his brother Tom in 2018. They set out with a goal of creating an alcohol-free beer that actually tastes like beer, just like you'd find in your local craft brewery. Infinite beers sell worldwide, predominantly in UK and US supermarkets and have won several World Beer Awards, including when judged against alcoholic beers!

Unlike alcohol-free beers of the past, Infinite Session is unrestrained. Infinite Session stands for more when alcohol-free beer has always been defined by restriction. They believe that beer is bigger than booze: no more covering labels or whispering orders at the bar. Drinking should be on your terms because the flavour is more important than ABV. 

In this episode, Simon and Chris discuss how to go about starting a business you love, working with family and much more.

Topics

• Chris’ background and how Infinite Session was born
• How to get into entrepreneurship
• The importance of market research
• Working with family
• If you had to start again, what would you do differently?

Chris Hannaway: 

https://infinite.beer/

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Today I talk about reputation and why it's so important to have one.

Ryan and his Co-founder Josie have a combined 20 years of experience working for consumer goods brands, from Ecover and Method and Ella’s Kitchen to PepsiCo and Starbucks. Having both worked for larger cleaning brands for several years, we were aware of the fact that cleaning products are often 90% water and packaged in single-use plastic. Globally, homecare generates around 29.5 billion bottles each year, and in the UK less than one-third of plastic is recycled, according to Euromonitor.

Ryan believes that the planet and people deserve a better option and felt that with their experience they could build something that would have a real impact on the industry. So they set out on a mission to reimagine clean. To create cleaning products that would be a real sustainable step change with no single-use plastic and no more unnecessary water.

In this episode, Simon and Ryan discuss why putting yourself in the shoes of your consumer is so important, sustainability in business and much more. If you enjoy this podcast send it to a friend so you can level up together! 

Topics

• How Neat. started and their mission
• Putting yourself in the shoes of the consumer
• How Ryan funded Neat.
• Distribution, eCommerce and Retail
• B2B vs B2C
• Sustainability In Business

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Today I'm talking about saying goodbye to someone very special!

In episode 16 of PEP Talk, Simon interviews Markus Stripf. Spoon Guru co-founder, Markus, is passionate about understanding and bringing to market digital technologies that can empower consumers and provide a meaningful service to people around the globe. Spoon Guru’s overarching ambition is to build the world’s leading dietary management solution. Based on a pioneering food classification platform, Spoon Guru is capable of supporting endless combinations of unique consumer dietary preferences and needs. Before co-founding Spoon Guru, Markus held a variety of executive positions in the music business. As a Warner Music Group MD, he was responsible for setting up and running Warner’s international direct to consumer business. Markus has more than 15 years’ digital experience and was at the forefront of the music business’ transition into digital. Markus holds an MA in Composition and a BA in Commercial Music.

Today I'm talking about a big secret to success!

From a young age Timothy has been heavily influenced by business and technology starting his first company, Alpha Tutoring at 14 and his second EntrepreneurXpress at 17 which he ended up selling 11 months later.

In his second year of university studying Computer Science, Timothy started Fanbytes after seeing how marketing to Gen Z was broken.

Fast forward 4 Years, Fanbytes is a 65 person company helping brands like the Government, Deliveroo, McDonalds and Nike to win the hearts of Gen Z.

Timothy is an internally renowned speaker on the topic of marketing sharing the stage with Reed Hastings, CEO of Netflix and Ogilvy’s Rory Sutherland to name a few as well as a guest columnist for The Guardian, The Drum and Campaign Magazine.

Timothy has also used his influence for good, building the Fanbytes fund which invests and funds influencer campaigns for black businesses aiming to erode the cycle of a lack of support and funding for black owned businesses.

In this episode, Timothy and Simon discuss how you build a sellable company, how to become successful at a young age, and what it takes to build a team of over 60 people.

Topics:

* Building A Business To Exit

* Your Economic Moat

* Building A Brand Of Value

* Getting Investors On Board

* What’s Next For Timothy

Timothy Armoo:

https://www.timothyarmoo.com/

Fanbytes:

https://fanbytes.co.uk/

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In episode 9 of PEP Talk, Simon interviews Michael Krayenhoff. Michael is co-founder and COO of Inner Circle, a high quality dating app focussed on helping people meet IRL. Prior to this, Michael worked for a consultancy in Singapore. He studied Industrial Engineering and Management in The Netherlands, followed by an MSc in Entrepreneurship at Royal Holloway University of London. At Inner Circle Michael is responsible for anything from team and culture to support and legal.

In episode 01 of PEP TALK, Simon talks to John O'Brien. John is EMEA Managing Partner at ONE HUNDRED, Omnicom’s ethical purpose consortium consisting of nine of Omnicom’s leading global agencies. John is also a bestselling business author and recognized campaigner with over thirty years of experience leading initiatives covering over twenty countries. John is a senior advisor to business, high net-worth individuals, charities and governments on the interface between business and society, related strategies and communication. During the last ten years he has played a leading role in developing much of the language and thinking around ethical, sustainable purpose in the UK. He is a sought after speaker and commentator on the subject. John’s professional background is varied, starting with a few early years in banking followed by a decade as a British Army Infantry officer, serving in theatres around the world, retiring as a Captain in 1994. His training and operational experience in creating clarity from complex, often chaotic and dangerous situations, acted as a key grounding for his future career and brings wide experience to bear for clients.

Yali Saar is the CEO and Co-Founder of Tailor Brands, a revolutionary online logo and brand design platform that uses machine learning to fuel innovation. Tailor Brands is currently used by over 30 million businesses across the world. Prior to his work at Tailor Brands, Yali founded Raising the Bar, a worldwide initiative aimed at making education a part of popular culture by creating one-of-a-kind, knowledge-driven events in unusual locations in NYC, SF, Hong-Kong and Sydney. 

Yali’s background comes from the intersection of creative marketing and media. He started his way as a conflict correspondent in the Middle East for three years, where he spent time as a spokesperson for key political figures and served on different creative teams for ad-giant BBDO. Today, Yali leads Tailor Brands as it helps over 700,000 new customers every month.

In this episode, Yali and Simon discuss how Yali stumbled into the world of entrepreneurship by accident after trying to be an actor, and they also dive into the importance of failure, as Yali tells his story of failing his way to success, building Tailor Brands into what it is today.

“Everyone fails. Eventually, everyone has to fail.  Every organisation in order to succeed has to develop a system that allows it to remain flexible and learn from these failures and find paths to success.” 

Topics:

• What are Tailor brands
• The journey to starting Tailor Brands
• Getting Tailor Brands off the ground
• Reverse engineering your business
• Why failure is essential for success

Yali Saar:

https://bit.ly/366od3i 

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In episode 8 of PEP Talk, Simon interviews Emma Jones. Following a degree in Law and Japanese, Emma joined the international accounting firm Arthur Andersen, where she worked in London, Leeds, and Manchester offices and set up the firm's Inward Investment practice that attracted overseas companies to locate in the UK. In 2000, bitten by the dot.com bug, Emma left the firm to start her first business, Techlocate. After 15 months, the company was successfully sold to Tenon plc. The experience of starting, growing and selling a business from a home base gave Emma the idea for Enterprise Nation which was launched in 2006 as the home business website. The company has since expanded to become a small business membership community of over 75,000 people who benefit from events and support: online and in person. Enterprise Nation also presents a campaigning voice to the government and the media on behalf of its members. In 2021, Emma was awarded a CBE for services to small businesses and entrepreneurs.

I invited Luke Belmar to teach you EVERYTHING he knows about business. Enjoy. 

 Support me on my mission to help people pursue their dreams by pre-ordering my book: 

https://go.simonsquibb.com/preorder

 If you need more help for free visit 

https://www.helpbnk.com

 Filmed at the SASSY+ Studios in Clerkenwell, London – available to hire: 

https://www.sassyplus.com

 

In season 2, episode 19 Simon talks to Myles Hopper. Myles is one of the co-founders of Mindful Chef. A professional nutritional coach and former Fitness First Ambassador, Myles studied at one of the world's most respected nutrition education programs and qualified as a Precision Nutrition nutritional coach. Having worked in the health and wellness industry for over a decade, Myles is able to draw upon real client data and experience. Myles runs Mindful Chef’s community, brand partnerships and B Corp programme.

Today I am talking about my trip to Liverpool, university, AI, acting school, failure rates and I'm sharing some exciting news!

https://www.linkedin.com/in/craigfenton/

https://twitter.com/craigwfenton

https://www.youtube.com/channel/UCwM-V1IDDIvEBqyyVFkAplg?view_as=subscriber

https://open.spotify.com/show/5TA94RtIzFsOnSHUtNY1VN?si=0-IordBzTzqYSIstXOo1-w

In episode 22 of Pep Talk, Simon interviews David Burgman. David is the Managing Director of Raptor, a student marketing agency. Based in East London and live across 40 cities in the UK & Ireland. David, originally from Leeds started Raptor 5 years after moving to London to live with his girlfriend, now wife. David has 2 children, Evie 3 and Bea 2 and enjoys the challenge of juggling parenthood whilst running a business.

In season 2, episode 30 Simon interviews Michael Krayenhoff. Michael is the Co-Founder of Inner Circle, the dating app that's focussed on quality so you only see rich profiles from people you'd actually want to go on a date with. The company started bootstrapped in 2012 and is now bringing over 3.5 million singles together in over 27 countries.

In season 2, episode 16 Simon talks to Jas Bagniewski. Jas is the founder and CEO of Lover, a digital platform focused on improving people's sex lives. Before founding Lover Jas was the founder and CEO of Eve Sleep PLC, a direct to consumer mattress business that exited in one of the UKs fastest IPOs. Jas was also the country head of Zalando UK (the UK's largest eCommerce business) and a member of the Senior Management Team at CityDeal/Groupon UK. Prior to working in e-commerce, Jas worked as a consultant in the Financial Services industry with Accenture. Jas has an MBA from Cambridge University and a Master's degree in International Relations from University College London.

In episode 13 of season 2 of PEP Talk, we spoke to Andrew Hallam. Andrew Hallam’s high-tech career, in excess of 44 years in the telecommunications industry, has ranged from engineering, managing operations, consultancy and business development, to founder, Managing Director and CEO positions for startups that have grown to be successful businesses. In the ’90s launched operations for Teleglobe (now Tata) in the UK and Europe, from 2000 onwards founded Chinamotion (now CITIC), launched NowMobile in 2010 and negotiated terms for the launch of 4 new countries on the Lycamobile Network. Currently Chief Executive Officer at To The Moon Mobile, Andy leads the UK team in launching a successful Fintel MVNO, providing innovative new best-of-breed services that bring Mobile Telecommunications and Fintech services together on one platform.

In this special edition episode, you will learn about Hong Kong and innovation that empowers technology startups.

In season 2, episode 25 Simon interviews Shara Tochia. Prior to launching wellness brand DOSE, Shara had a career in marketing roles working for brands Ralph Lauren, Facebook, Instagram & fitness startup 1Rebel. She now runs DOSE full time & teaches spinning classes in the early morning hours. Creating a brand with feeling good at the heart of the business, Shara’s career has taught her many lessons about what balance and happiness means to her.

In episode 2 of PEP Talk, Simon talks to Sonya Morton Firth. Sonya grew up in a single parent family, in Newcastle in the seventies where divorce and children of mixed race were not the norm. After many fights in the playground with school bullies she was told that she would never amount to anything and would be lucky to even make it to higher education. Sonya worked as a high-flying sales executive in the City for many years, travelling between London, New York, and Miami, and enjoying the challenge of the fast-paced, high-pressured lifestyle; A woman in a man’s world, Sonya’s passion and enthusiasm always drove her to be the best, she was successful but felt unfulfilled, the ultimate failure. Sonya left the rat race, the corporate lifestyle, to become an Entrepreneur and pursue her passion of health, wellbeing, and personal fulfilment. She qualified in fitness and nutrition, launched a brand of glamourous fitness wear for women; and competed on stage in Physique competitions. By bringing her focus to healthy nutrition and disciplined training, Sonya went from Briefcase to Bikini, proving that it’s never too late to change the way you look and feel. She is dedicated to body building and the benefits that weight training brings for women in confidence in mind and body. As well as being an Entrepreneur, Sonya is a property investor and has built a multi-million-pound property portfolio that gives her the financial freedom most people dream of. Now Host of her YouTube channel and Podcast ‘The Sonya Morton Firth Show’, she has interviewed over 100 inspiring guests from Amir Khan to Dr John Demartini. Entrepreneur, speaker, coach, and Bikini Athlete, Sonya Morton-Firth is the Queen of transformation!

In episode 4 of PEP Talk, Simon talks to Melinda Nicci. Melinda is the sole founder and CEO of Baby2Body, the award winning, wellness company for women. Melinda’s passion for wellness and optimising health and performance through technology has driven Baby2Body to its success today: a global business helping millions of women all over the world to live healthier and happier lives through the critical reproductive stages of life. She is a Sports and Exercise Psychologist, a qualified personal trainer and author and innovator, passionate about women’s wellness, and optimising both health and performance through technology. Before she founded Baby2Body in 2015, Melinda founded her own fitness business, wrote a bestselling book on wellness for DK publishers and has contributed to numerous magazines and publications about both physical and mental health. Melinda is also on the board of Team GB Snowsport as a Non Executive Director.

Nick Webster is a Website Security expert and hosting specialist at GoDaddy UK. Understanding the topics discussed today is essential when starting a business and could save you millions in the future. The simplicity and speed of creating websites have increased in recent years. Business owners are now webmasters thanks to content management systems and support from experts like GoDaddy.

You may have the question  “what is web hosting?” Well, one way is to think of a website like a house. All houses have two related parts: an address and a piece of land where the house sits. Websites work similarly.

Domain names are like a house’s street address. It’s where people go to visit your website. Web hosting is like the land where you build your house. This is the space on the Internet where you place your website’s files. Typically, web hosting runs on a server owned by a web hosting company — your web hosting is just a small section of the company’s  server.

Every website on the Internet, no matter how big or small absolutely must have a domain name and web hosting.

In this episode, Nick tells Simon all the ins and outs of website hosting and explains all the fundamentals you need to know to protect your business online.

Top Tips:

Make sure that you get yourself an SSL (Secure Sockets Layer). This will give you a protective layer, just to make sure that no invasive attacks can come in. 

You will want to make sure that your name is not on the public registry to ensure that your contact details are not listed publicly on the web. GoDaddy Privacy Protection prevents your personal/business details from being freely accessible. Get yourself domain protection, just to make sure that your name is off, and you'll be good to go.

Topics

• The perfect URL - https://uk.godaddy.com/blog/10-tips-choosing-perfect-domain-name/
• GoDaddy Domain Broker Service - https://www.godaddy.com/en-uk/domains/domain-broker?ci=
• Trademarks and URLs  - https://uk.godaddy.com/blog/how-to-buy-a-domain-name/
• Hosting - https://www.godaddy.com/en-uk/hosting/web-hosting
• Security - https://uk.godaddy.com/blog/what-is-website-security/

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Emily Watson is an International Marketing Manager at GoDaddy. Emily is an experienced digital marketing manager, specialising in paid social. Emily has worked in digital marketing across a range of industries including travel, aviation and new technology, as well as running campaigns across various markets worldwide, with a focus in recent years on EMEA.

So, what is paid advertising? Paid advertising is an online advertising model where advertisers bid to participate in real-time auctions to show their ads within slots on a specific platform or network. It is also sometimes called biddable media or PPC advertising. PPC stands for Pay-Per-Click advertising as you usually pay every time someone clicks on your ads.

In this episode, Emily helps us understand how to run a successful paid advertising campaign and shows us how you can boost your business performance in advertising, by using paid ads without losing money.

Topics

• Getting started with paid social - https://uk.godaddy.com/blog/3-reasons-invest-social-media-advertising/

• Paid VS Organic - https://uk.godaddy.com/blog/21-benefits-of-social-media-marketing-for-any-business/

• What do you need to have in place before running ads? - https://uk.godaddy.com/blog/how-to-create-a-social-media-marketing-strategy/

• How to use hashtags - https://uk.godaddy.com/blog/7-ways-to-get-new-social-media-followers-for-your-business/

• How GoDaddy's digital marketing suite can help - https://uk.godaddy.com/blog/21-benefits-of-social-media-marketing-for-any-business/

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Today I'm talking about an entrepreneur I gave £5,000 to and helped them start their dream business!

Radu Alexe is a Senior Manager of Website Designers at GoDaddy and is passionate about UI/UX, content management systems, e-commerce and digital marketing. Radu also specialises in the planning, launch and growth of website services, alongside training of website designers and consultation on more complex website creation projects.

Andrew Clarke is a Manager of Creative Specialists at GoDaddy. Occupying the well-travelled space where ‘nerddom’ and writing meet. Andrew is experienced in training and mentoring copywriters of all skill levels to develop their toolkits, with a specific focus on shaping the brand tone of voice.

In this episode, Andrew, Radu and Simon discuss how to convert your website, visitors, into customers by perfecting your website experience.

• What makes a good content brief? - https://uk.godaddy.com/blog/how-do-i-write-content-for-my-website-recipe-5/
• What is your ‘tone of voice? - https://uk.godaddy.com/blog/what-is-copywriting/
• Putting yourself in your customer’s shoes - https://uk.godaddy.com/blog/turning-happy-customers-into-customer-advocates/
• Are blogs worthwhile? - https://uk.godaddy.com/blog/seo-best-practices-small-business-website/
• SEO best practices - https://uk.godaddy.com/blog/seo-best-practices-small-business-website/
• Why buy URLs? https://uk.godaddy.com/blog/10-tips-choosing-perfect-domain-name/

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purposefulproject.com

 

In season 2, episode 14 Simon talks to Brett Wigdortz. Having worked with kids who start primary school not even knowing how to play, Brett has seen first hand the impact of the developmental gap which exists between disadvantaged children and their wealthier peers: 4.3 months by the time they're just 5 years old. On a mission to attract new talent and drive up standards for the UK's broken childcare market, Brett set up Tiney. The initiative is focused on training up a new generation of childminders who are afforded the same pay and respect given to teachers; helping them start 'micro nurseries' which are run from home and grounded in pedagogical care. Brett can talk about what it was like to leave an esteemed organisation after 15 years at the helm of Teach First, to begin a new venture from scratch. As traditional nurseries are closing in huge numbers, he can also talk about the spike in applications to join the programme since the pandemic started.

In season 2, episode 23 Simon interviews Ben Francis. Ben is a 28 year old billionaire and Founder of GymShark. Ben reveals how he grew his side hustle from a family garage to become one of the world's most successful brands in the world.

In episode 02 of PEP Talk, Simon talks to James McAulay. James is the CEO and Co-Founder of Encore — the UK’s largest musicians bookings platform. Since its 2014 launch, Encore has become home to over 25,000 musicians and 10,000 bands from every corner of the country.

0:00 Intro

2:57 How To Start A Business With No Money

11:25 How To Win

17:34 How To Lose

20:44 How To Do A Mind Map (Business Plan)

28:15 How To Find Purpose

34:34 How To Find A Co-founder

40:27 How To Sell

48:55 How To Market Your Business

1:01:08 How To PR Your Business

1:07:28 How To Get An Investor

1:23:23 How To Get Sponsors

1:32:45 How To Build A Brand

1:42:46 How To Hire, Grow And Build

1:52:31 How To Fire Someone

1:58:27 How To Go Global

2:02:02 How To Get A Mentor

2:08:37 How Equity Works

2:19:53 How To Sell Your Business

Catherine Sweet is a self-taught visual artist from London who created BobCat Gallery to sell her own work and showcase beautiful, affordable and original artwork on a small scale and give emerging artists a positive selling experience. Catherine creates small-scale abstract pieces inspired by music and the natural world that people can easily find space for in their homes.

BobCat Gallery focuses on small-scale, original and affordable artwork. They also host pop-up exhibitions across London, as well as heading to affordable art fairs to showcase work from their portfolio of international artists. The name for the gallery is inspired by Catherine's friend Robert Miller (known as Bob), who passed away in 2010. Bob was an incredibly talented artist himself, and Catherine (often known as Cat) wanted to honour his memory.

In this episode, Catherine and Simon dive into the topic of fear. Something that we all feel in very different ways, fear can actually be a sign that you are on the right path. No matter what business you want to start, it’s very normal to feel a sense of fear, and this podcast will help you use fear to your advantage.

“Sometimes fear can be a blocker in a major way. You don’t know if it’s going to work, you have to try it! The worst thing I can think of is the regret that you haven’t tried at all.”

Topics

• Catherine + her business
• The benefits of collaboration
• The power of fear
• Overcoming fear
• NFTs

BobCat Gallery: 

https://bobcatgallery.co.uk/

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In episode 15 of PEP Talk, Simon interviews Lucy Cohen. Lucy is the Co-founder of Mazuma Accountants. Founded Mazuma in 2006 with the objective of providing a low cost, hassle-free accountancy solution for micro-businesses through our subscription-based accountancy service. Using a killer combination of technology and humans we are at the forefront of the new age of accountancy.

In season 2, episode 18 Simon talks to James Ufindell. James is a technology entrepreneur, investor and one of the UK’s leading experts on the entry level talent market. James has spent the last 20 years helping over one million students with their applications to both blue chip employers and leading universities. James is an expert on social mobility at university level, the graduate job market, internships, entry level talent, and managing and engaging Gen Z and millennial employees. James set up his first business in his university bedroom in 1999 which he sold to a Private Investor in 2013. Frustrated at the lack of career support for graduates, James founded Bright Network in 2013, a high-growth technology platform that uses data and insights to build the workforce of tomorrow. In the last 12 months, Bright Network has served 12M+ of careers advice supports over 280,000+ graduates and 300+ of the world’s largest employers including Google, Goldman Sachs, Accenture and PwC. The business has raised £7M+ of venture investment to date and is one of the fastest growing careers networks in the UK.

In episode 21 of Pep Talk, Simon interviews Evgeny Shadchnev. Evgeny is an executive coach helping entrepreneurs to achieve transformational growth. As the founder and former CEO of a VC-backed startup, he worked with some of the world’s leading executive coaches before training with The Academy of Executive Coaching and launching his practice. In 2013, Evgeny started Makers, Europe’s first coding bootcamp, which has changed the lives of thousands of people by training them to become software developers and placing them in companies such as Deloitte, Google, and the BBC. He grew Makers through business philosophies that he still applies today around choosing trust over fear and always doing the right thing. Meditation has always been a big part of his life; he learned some of the most important leadership lessons while meditating.

In this episode I talk about the exciting things to come in 2024!

In season 2, episode 20 Simon talks to Liz Johnson. Liz is a gold medal winning Paralympian and disability campaigner. Since retiring from the sport, she has set up two organisations that aim to close the UK's disability employment gap (28.6%). The Ability People is the first disability-led employment consultancy, which works with organisations from HSBC to Chelsea FC to transform their approach to diversity. Podium is a jobs marketplace designed for disabled freelancers, which launched last year to connect diverse talent to remote employment opportunities which meet their needs.

In episode 5 of PEP Talk, Simon talks to James Grant. James is co-founder of MyTutor - a leading platform for online tuition. MyTutor’s mission is to make life-changing tuition available to all. The company is on track to have supported over 100,000 customers by the end of 2021, with 1,000 school partners and over 20,000 tutors on the platform. The company's annual impact reports show pupils using MyTutor make more than twice the progress in subjects where they receive tuition compared to subjects where they don’t. MyTutor has raised £14m from respected venture funds, successful entrepreneurs, and socially motivated angel investors. James is also a school governor, and was recognised in Forbes 30 under 30’s 2018 list for MyTutor’s social impact.

In episode 6 of PEP Talk, Simon talks to Alex Stephany. Alex is the Founder and CEO of Beam, the world’s first platform to crowdfund job training for homeless people and support them into skilled work. Since launching in 2017, Beam has raised more than £1.5m in donations, helping hundreds of homeless people start work in sectors facing skills shortages. Beam has won numerous awards including Best Tech for Good in Europe and Best Financial Inclusion Startup in Europe from MIT. Before Beam, Alex was CEO of JustPark where he led the largest ever crowdfunding round for a tech startup at the time. An expert on the sharing economy, Alex has authored a book called The Business of Sharing, which was published by Macmillan in 2015. He has also advised the Mayor of Seoul on collaborative technology.

In season 2, episode 29 Simon talks to John O'Brien. John is EMEA Managing Partner at ONE HUNDRED, Omnicom’s ethical purpose consortium consisting of nine of Omnicom’s leading global agencies. John is also a bestselling business author and recognized campaigner with over thirty years of experience leading initiatives covering over twenty countries. John is a senior advisor to business, high net-worth individuals, charities and governments on the interface between business and society, related strategies and communication. During the last ten years he has played a leading role in developing much of the language and thinking around ethical, sustainable purpose in the UK. He is a sought after speaker and commentator on the subject. John’s professional background is varied, starting with a few early years in banking followed by a decade as a British Army Infantry officer, serving in theatres around the world, retiring as a Captain in 1994. His training and operational experience in creating clarity from complex, often chaotic and dangerous situations, acted as a key grounding for his future career and brings wide experience to bear for clients.

In season 2, episode 24 Simon interviews Graham Hobson. Graham was the founder and first CEO of Photobox - a startup in 2000 and later becoming Europe’s largest personalisation company. Photobox acquired Moonpig as well as other European brands and the group was sold to Private Equity in 2016. Since then Graham has worked in various roles: as CTO, board member, trustee, angel investor, social impact supporter, coach, mentor and general advisor helping startups and larger companies with scaling and preparing for exit.

In episode 13 of PEP Talk, Simon interviews Ed Hauck. Ed has close to 20 years’ experience in the consumer goods industry. The entrepreneurial seed was planted early, having watched his mother build a successful International market research business when he was a child. Ed began his career at L’Oréal in the branded consumer goods team, he then went onto Levi’s where he launched a new brand with them and then later to Oakley’s where his role involved International business development. Ed launched The Curators in 2017 with co-founder Max Reeves. As a collective of flavour fanatics, they are massive food lovers, and both lead active lifestyles. Everything they have created and will create going forward is underpinned with a balanced nutritional value. Their latest products, Mushroom burgers and Mushroom meatballs, available at Tesco, are entirely unique. As well as being low in saturated fat, a great source of protein, high in fibre and soy free, they are made using a unique manufacturing process that delivers an incredible 86% mushroom content. This is what gives the burgers their uniquely meaty texture and umami. The products are juicy, subtly spiced, deliciously nutritious and packed with more mushroom than anything than has come before.

Insights into peoples dreams and how to make them happen. What’s your dream?

In this special edition episode, you will learn how to start a business in Hong Kong and the benefit of doing business in Hong Kong.

In episode 14 of PEP Talk, Simon interviews Daniel Priestley. Daniel is a successful entrepreneur who's built and sold businesses in Australia, Singapore, and the UK. He's the co-founder of Dent Global, one of the world's top business accelerators for entrepreneurs and leaders to stand out and scale up. With offices in London, Sydney, Singapore and Tampa, the program is endorsed by the Institute of Leadership and Management. Over 500 entrepreneurs and leaders, each year participate globally in developing their businesses with the support of high-net-worth mentors. Daniel is the author of four best-selling books Key Person of Influence, Entrepreneur Revolution, Oversubscribed and 24Assets. He's named as one of the top 25 entrepreneurs in London (Smith & Williamson Power 100) and awarded as being in the Top 10 Business Advisors (Enterprise Nation).

If you watch this video you'll get 30 years of business knowledge in 2hrs 26mins. 
That's right, my entire career of business knowledge and entrepreneurship condensed into one video. 
You'll learn the complete A-Z guide of how to start a business in 2024. 
This will help you take action on your business ideas and find business success. 

Support me on my mission to help people pursue their dreams by pre-ordering my book: https://go.simonsquibb.com/preorder 

0:00 Intro 
2:57 How To Start A Business With No Money 
11:25 How To Win 
17:34 How To Lose 
20:44 How To Do A Mind Map (Business Plan) 
28:15 How To Find Purpose 
34:34 How To Find A Co-founder 
40:27 How To Sell 
48:55 How To Market Your Business 
1:01:08 How To PR Your Business 
1:07:28 How To Get An Investor 
1:23:23 How To Get Sponsors 
1:32:45 How To Build A Brand 
1:42:46 How To Hire, Grow And Build 
1:52:31 How To Fire Someone 
1:58:27 How To Go Global 
2:02:02 How To Get A Mentor 
2:08:37 How Equity Works 
2:19:53 How To Sell Your Business

Alex co-founded Champions Life Academy, a sales and marketing organisation that gave students with job experience fundraising for charity, before starting his own business. He spent three months giving daily presentations to university students as part of his job.

The chance to develop and organise TEDxClapham, a public speaking community event in South London, presented itself. He accomplished this in conjunction with Champions Life Academy until 2016, when Alex and his colleagues decided to close the firm. He organised a public speaking session for Google Startups Campus, a group of entrepreneurs that come to Google for events, guidance, and mentorship. Following that, 10 individuals signed up for his trial public speaking programme, launching his company.

What makes a successful public speaker, according to Alex, can be summed up in one word: empathy. "It has nothing to do with whether you're introverted or extroverted; it's all about empathy and being tuned in to your audience." Simon and Alex examine what it takes to be a world-class speaker in this episode, as well as why purpose comes first in the company.

“Don’t let yourself get in the way of the opportunities that get thrown at you, because you never know who’s going to be watching.”

Topics:

• Getting into public speaking
• Does scale matter?
• Working with family, good or bad?
• Public speaking advice:
• Audience advice
• How to start public speaking
• The title of your speech
• The beginning + end of the speech

Alex Merry: https://alexmerry.com/

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Rachel Kettlewell is a mother of three who founded the reduced sugar jam brand ‘Fearne and Rosie’ while on maternity leave. Fearne and Rosie jam strives to give healthier, tastier and happier food choices for children and their families and is sold in major stores across the UK such as Waitrose, Morrisons and Ocado.

Prior to taking her business full time, Rachel was a teacher in a school, and she noticed that there was no legislation requiring schools to provide healthy breakfasts. All too often kids would be loaded up with sugar at breakfast time which would have a negative impact both on their day and their overall health. To combat this issue, Rachel set to creating a jam that now saves the average family of four from consuming 800 sugar cubes per year.

Rachel famously appeared on BBC’s Dragon’s Den last year, where she turned down a £40,000 investment from Tej Levani. In this episode, Rachel explains to us the challenging story of starting a business with three kids and two jobs, as well as her reasoning for turning down Tej Levani’s investment.

“I realised that being a teacher in a classroom I could impact maybe a thousand people, but by starting Fearne and Rosie I could impact millions of children’s lives.”

Topics:

• Transitioning from teacher to entrepreneur
• What has helped the company succeed
• Raising funds
• Turning down investment
• Finding the right investors
• Naivety is a superpower
• Asking for help

Fearne & Rosie:

https://fearneandrosie.co.uk/

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Jamelia Donaldson is the founder and CEO of TreasureTress — a monthly product subscription service for girls and women with kinky-curly hair and also the co-creator of The Teen Experience, a monthly workshop series that offers young black women to attend a series of personal development workshops, network with other like-minded individuals and be inspired by mature and successful women.

TreasureTress is Europe’s first and largest natural hair product discovery box, where sisterhood connects over kinks and curls. As experts in the natural hair and beauty space, TreasureTress takes a bespoke and forward-thinking approach to serve the natural hair community, by building relationships with their communities and your favourite hair and beauty brands, and ships their global tribe the exclusives, inclusive of educational and practical steps for managing and styling your tresses on a monthly basis.

Jamelia launched Treasure Tress whilst working in her full-time role, waking up at 5am and not going back to sleep until 1am to ensure that she invested enough time in the concept and was able to get the work done that was required from her job. Jamelia left her role just 5 months after launching Treasure Tress to take it full time and now has an incredible team of women working with her on the business daily. In this episode, Simon and Jamelia discuss what purpose actually is, how you can find it, and how you can turn your purpose into a profitable business that you love.

“An entrepreneur is someone who lives a life of service to create solutions for other people to make their lives better”

Topics:

• How Jamelia quit her job to start Treasure Tress
• the Teen Experience - Personal Development Workshops
• Purpose
• Have you ever considered quitting?

Jamelia Donaldson

https://www.treasuretress.co.uk/

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Joe Foster is the founder of the legendary shoe brand Reebok, which he started with his brother Jeffrey in 1958.  During his time at Reebok, Joe built the brand to become bigger than Nike and pioneered what we today call influencer marketing.

Reebok's roots began with the JW Foster brand, founded by his grandfather (also known as Joe Foster) in 1900 to make running shoes for local athletes in Bolton. Elder Foster pioneered the spikes intended to be attached to sneakers, this improved traction and was first molded in 1895. He was educated in the shoe manufacturing industry by his own grandfather, Samuel Foster, in the 1860s to make shoes for cricket players. 

Joe worked for the family business up until 1858, when he decided to leave to start his own brand with his brother. The brand’s original name was actually ‘Mercury Sportswear’, however, the brothers ran into problems when registering their trade name, so the name was changed to Reebok in 1960.

Joe spent 31 years growing Reebok, growing the brand into the biggest sportswear name of its time, before he left the company in 1990. Joe’s journey is one fueled by passion and persistence, and we hear all about the challenges he faced on today’s podcast.

Topics:

• Creating the name ‘Reebok’
• Breaking into the American market
• Creating the five Star shoe
• The three steps in sales
• Luck is ‘taking opportunity’

Watch on YouTube:

https://youtu.be/UDVeMN9dI14

Joe Foster: 

https://www.reebokthefounder.com/

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In episode 8 of season 2 of Pep Talk, we spoke to Shenae Rae. SwearBy skin is a black-owned beauty brand making LED affordable to all and was born from the frustration that high-grade skincare felt unequal, and seemed to be reserved for people of a certain demographic. Shenae made it her mission to make effective treatments accessible to all, with a product that doesn’t cost a fortune, and that can be used by consumers with darker skin for whom lasers are a no-no and many devices do not work. LED in particular is great for darker skins, which is why SwearBy Skin made sure to include it in the LookLit mask.

Wizz is the founder of WIZZ&CO, a brand and retail strategy agency that helps brands scale and stand out in a crowded market. They work with established brands, global retailers and indie brands. Previously Wizz headed up beauty buying at Selfridges and was a buyer for accessories and lifestyle, she has an instinct for trends, how to build a disruptive brand and customer behaviour. 

20 years in the retail industry means Wizz is in the unique position to have worked with thousands of brands and retail-focused businesses. Put simply, she knows what works. She loves helping business leaders combine innovation, creativity and commerciality to get results.

In this episode, Simon and Wizz discuss what it truly takes to make your business stand out, as well as what makes a successful brand.

Topics:

* Bad Luck Is Good Luck

* How To Build Your Own Personal Brand

* Pivoting And Evolving

* Key Marketing Tips/Trends For Your Business

* The 6-Step Sales Journey

* How To Stand Out

Wizz&Co:

https://www.wizzandco.com

 

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In episode 19 of PEP Talk, Simon interviews Jack Tang. Jack is the co-founder and CEO of Urban (formerly known as Urban Massage), the on-demand app on a mission to empower people through wellness. Founded in 2014, it is now the leading at-home massage, fitness and wellness platform. They have built a network of over 2,500 wellness professionals offering at-home massage, physiotherapy, osteopathy and beauty treatments. What started as a way to book wellness online become much more. Jack and co-founder Giles Williams discovered an industry that was broken: practitioners typically took home only 20% of booking revenue and worked long hours to make ends meet. Meanwhile, customers had little other than a salon’s reputation to go off of before making a booking with a specific practitioner. Since then, the duo envisioned a platform that would benefit practitioners and customers alike. On Urban, practitioners take home 72% of bookings. And customers are able to choose between trusted, pre-vetted practitioners, thanks to detailed profiles with personal bios, ratings and reviews. To date, Urban has enabled the delivery of 300,000+ treatments generating economic value of more than £25M. Urban currently operates in London, Paris, Birmingham and Manchester, and is backed by London's leading VC funds including Felix Capital, Passion Capital and LCIF. Jack is a Forbes 30 under 30 honouree and co-founded Urban in 2014 following the successful sale of his first start-up which became the UK’s largest student job portal.

In this episode I talk about our new ⁠Youtube⁠ video which changed someone's life and our new exciting podcast!

In episode 11 of PEP Talk, Simon interviews Ilana Lever. Ilana is co-founder and co-CEO of Motley, the challenger jewellery brand with a industry-first supply chain model to make great design affordable. Starting her career as a management consultant, she went on to work for consumer and retail brands including Argos, innocent and itsu, before diving headlong into the start up world.

In episode 18 of Pep Talk, Simon interviews Will Chew. Will is the founder of Mak Tok, a small Malaysian artisan chili paste company based in the heart of Sheffield. This idea was stemmed from the feeling of homesickness when he was in university and after spotting a gap in the market, Will set on a journey to bring his chili paste (also known as sambal) into every kitchen across the country. He was previously featured in the popular TV series, Dragons' Den, where he managed to secure an investment with one of the dragons.

In this episode I talk about how the power of hate could ultimately result in joy!

Manchester-born, Anna Priadka is a make-up artist and founder of Fiils, a luxe hair and body line offering custom refillable, designed to overhaul bathrooms of single use plastic and waste. Anna has been in the beauty industry for over 15 years, working as a makeup artist for some of the largest direct-to-consumer brands such as MAC/Bobbi Brown, and assisting some of the industry’s biggest talents.

After being on the front line Anna progressed into a global role with NARS, where she assisted with new product development, artistry, and events direction. It was here that she discovered she had a passion for not just the creative, but the business side – she’d always said that she would like to own her own business and took the chance in 2018, leaving her corporate role to start her first brand in the lip category.

The lessons Anna learned from this venture as an entrepreneur were invaluable and although the business was successful in the very short term, she realised it wasn’t sustainable.Anna’s current company, fiils, was born out of her mission to contribute positively to the industry by reducing consumption, as well as a personal need to reduce waste in her own routine.

“If you enjoy creating things, creating a brand is actually quite easy. The hardest part is what do you do afterwards? There’s so much more that goes into launching a product and running a business. That was a real struggle for me, but I wouldn’t change anything about my journey.”

Topics

• Becoming an entrepreneur
• Failure
• Accelerators
• Rebranding + building a brand
• If you could do anything different, what would you do?

Fiils Website:

www.fiils.co

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In season 2, episode 17 Simon talks to Emma Kenny. Emma Kenny is a psychologist, TV presenter, writer and expert media commentator, and is now recognised as one of the UK’s leading TV psychological experts. She is perhaps best known for her role as resident psychologist on ITV’s This Morning where, during the viewer phone-in segment of the show, she provides expert advice on a whole range of sensitive issues. Emma has also emerged as a fan favourite for her presenting roles on true crime programmes – most notably Britain’s Darkest Taboos on the Crime & Investigation Channel. Her Youtube True Crime series is becoming one of the most watched on the platform and her serial killer next door tour is coming in 2021 across the whole of the UK. ​Emma is a member of the British Psychological Society and the British Association for Counselling and Psychotherapy and runs private sessions from her therapy clinic in Manchester. Emma is the founder of Appy the health and wellbeing social media app.

In this episode I talk about my TEDx Talk and celebrating a milestone!

In this special edition podcast, Simon speaks to Rob Moore. Rob Moore is a self-made property investor, businessman, entrepreneur, best-selling author, world record holder, speaker, pilot & proud dad, who co-owns 7 companies in property, lettings & finance. Rob has partnered with many of the biggest business and household names, featured in prime time TV shows for Living as a business mentor, on Channel 4, the BBC, The Independent and The Business Channel, as well as mentoring success-hungry people who want to achieve more money & recognition in business & life. He is the bestselling author of LIFE LEVERAGE and MONEY and the host of the DISRUPTIVE ENTREPRENEUR podcast.

In episode 6 of PEP Talk, Simon talks to Avin Rabheru. Avin is an entrepreneur, early-stage investor and non-executive director. He is the Founder and CEO of Housekeep.com, which became the UK market leader in the £10 billion house and office cleaner market 3 years after launch. The business has raised two VC/angel investment rounds, winning Deal of the Year in 2014, and has since raised cleaner earnings 2x and received 250,000 5* customer reviews. Housekeep has won multiple awards including Service Business of the Year and Avin was named a StartUps Young Gun in 2016. The Financial Times named Housekeep the 6th fastest-growing business in Europe in 2019. Prior to launching Housekeep, Avin was a venture capital investor and remains an active angel investor, with 40+ investments in consumer technology businesses. Prior to this, Avin worked in strategy consulting, investment banking and read PPE at Oxford University, where he won the Harold Wilson prize.

In this special edition episode, you will learn about Hong Kong, crowdfunding for female entrepreneurs and the benefit of doing business in Hong Kong.

Aarti Parmar is the owner of AP Brand Communications, which helps businesses develop meaningful, authentic brands through consultancy, coaching and design. She helps business owners work on their brand from the inside out, empowering them to discover the true purpose, vision and values behind their brand. 

Aarti started her business by taking the leap to leave her full-time job after feeling restricted by the boundaries that her job placed on her. She knew she could help more people by running a business of her own, so she proceeded to take her passion and expertise to the market.

In this podcast, Simon and Aarti discuss the importance of branding and purpose when building your business. If you enjoy this episode, please feel free to leave a review on Spotify or Apple Podcasts! It really helps our mission to help 10 million people start and grow their businesses.

“A Brand is an identity. A brand is a created perception, and it is those perceptions that form beliefs in peoples’ minds about your brand. So you need to create that emotional connection with your audience so that they think about you in the way you’d like them to think about you.”

Topics:

• Rejection (How Aarti started her business)
• Building a team (internal vs external)
• What is branding?
• Working from the inside out
• Performance = Purpose

Aarti Parmar

https://www.aartiparmar.com/

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Today I'm talking about work-life balance. I know people struggle with this, there is no answer to it, but you should make a decision and stick to it.

Caroline Revell is an SEO specialist at GoDaddy, whose speciality and passions are link building, ranking, URLs, outreach, finding hidden opportunities competitors have missed, and building and managing teams. Caroline believes that the alternate untapped verticals are where quality customers are hiding, and she is cautious about apparent easy wins by auto-suggestions.

SEO stands for Search Engine Optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website.

In this episode, Caroline and Simon discuss the truth behind successful SEO, how to get your website noticed on the internet, and how SEO can supercharge your business when done correctly.

In this episode, Caroline and Simon discuss the truth behind successful SEO, how to get your website noticed on the internet, and how SEO can supercharge your business when done correctly.

Topics

• How do you become an SEO expert? - https://uk.godaddy.com/blog/seo-quiz-how-good-is-your-seo-knowledge/

• The importance of SEO - https://uk.godaddy.com/blog/20-frequently-asked-seo-questions-answered/

• What are backlinks? - https://uk.godaddy.com/blog/seo-best-practices-small-business-website/

• What steps to take to get SEO right - https://uk.godaddy.com/blog/ten-quick-seo-facts/

• Website keywords - https://uk.godaddy.com/blog/website-keywords-how-to-find-them-and-why-they-matter/

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In episode 11 of season 2 of PEP Talk, we spoke to Nigel Phan. Nigel first came up with the idea for Whirli after many of his friends became parents and he was suddenly surrounded by conversations surrounding children’s toys. From the cost of constantly purchasing new toys as their children grew out of the old ones, to issues with cluttering in their home. With UK consumers spending £370m on toys in 2018 and a poll by the British Heart Foundation discovering more than a quarter of parents admit to throwing away toys that are in perfect working order - it is clear that there is a need to provide an affordable, sustainable alternative. Conscious of this gap in the market, Nigel left his corporate job to start Whirli in 2018 - a venture that uses the power of sharing to help parents save money, declutter their homes, and consume eco-consciously.

In this episode I talk about the event I hosted to inspire peoples dreams.

Joe has written a book documenting the history and his journey. The book is published on 1st October and signed copies with an extra gift can be ordered from http://www.jwfosterheritage.com

Today I talk about why you don't need a lot of money to start a business!