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She's That Founder: Business Strategy and Time Management for Impactful Female Leaders (Dawn Andrews)

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Pub. DateTitleDuration
10 May 2022Trailer: Introducing My Good Woman. The Podcast for Female Leaders00:01:53

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Welcome to My Good Woman, the podcast that takes you inside the lives and minds of culture-shifting, glass ceiling busting, trailblazing women, to learn what it takes to successfully lead a company, team, community, or movement. Hosted by Dawn Andrews, Founder, and CEO of Free Range Thinking.

More: 

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

24 May 2022003 | Leading as a Trailblazer and an Introvert: Business Strategy For Female Leaders - with Nicole J. Butler01:10:10

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How can you stay true to yourself, even if the whole wide world is telling you to be different? 

From (not) networking in Hollywood as an introverted actress to turning an ADHD diagnosis into a wonderful opportunity to acquire new skills and techniques, Nicole J Butler does things her own way.

In the past 20 years, Nicole has appeared in over 100 commercials, television shows, and independent projects, including her self-produced web series, “Sister President”. 

But that level of success didn't come easily. Nicole moved to Hollywood with just $200. She got stuck with jobs that she hated, made it through terrible auditions, quit acting, and went broke. Then, after years of doing it wrong, she decided to stop following “the rules”… and started getting it right.

In this episode, Nicole and I talk about

  • Being a leader and an introvert
  • Iowa, intersectional invisibility and being a Black woman in Hollywood
  • What working through burnout feels like
  • A different perspective on being diagnosed with ADHD as an adult


This episode at a glance:

[10:34]  How Nicole turned political disenchantment into a compelling web series. 

[19:11] Getting through those "make or break" moments.  

[23:16] How to know if someone is a good match to work with: shared work ethics, values, and people who are a pleasure to be around. 

[27:58] Being a Black woman in Hollywood - from back when all the roles were bailiffs and policewomen... to now.  

[29:48] The conundrum of intersectional invisibility: being incredibly unique and visible - but at the same time finding it so much harder to get people to listen to you.

[36:18] Being an introvert in a traditionally extroverted field

[40:42] Why leadership is not about value or importance; it's about adding your unique talents to the big puzzle. 

[42:42] How even if leading is not your default setting, sometimes it’s necessary, a means to an end

[50:59] Working through burnout - mental and physical exhaustion

Resources and Links mentioned in this episode

More about the “My Good Woman” podcast

My Good Woman is a podcast for new and future female leaders hosted by me, Dawn Andrews! 

I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training.

Grab a seat at the table with me each week for candid conver

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

24 May 2022005 | How to Create a Powerful Voice and Presence as Female Leaders - with Ilana Levine00:57:32

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How can you stop waiting for permission and lead a community, a company, or a movement with confidence? 

How do you stay true to yourself and your dreams, when people say “no” more often than they say “yes” to you?  

And how can we stop wasting our talents, our time, and our energy so we can truly make an impact on the world? 

To answer these questions, I invited my friend, Broadway actress and podcast host, Ilana Levine to My Good Woman. 

Her podcast, Little Known Facts, gives people space to share their magnificence - because if there’s one thing Ilana excels at, it’s helping people unlock their true potential. Ilana has a gift for making her podcast guests and listeners feel at home because her conversations are unfiltered, raw, honest, and so freaking funny! 

And today the shoe is on the other foot. She’s in MY digital living room. Lucky me!


In this episode Ilana and I discuss

  • Why podcasts are such a powerful way to find and elevate your voice
  • Finding a way to do the work you love
  • Fighting perfectionism
  • How we can use humor as a tool to deal with challenges gracefully
  • Giving people space to share their magnificence


This episode at a glance:

[09:36] Staying true to yourself and to your dream, despite the naysayers. How to hold on to the certainty that what you have to offer is unique and special - when many people are in your way. 

[12:45] Why women sometimes feel they need permission to do what they love (and how much talent, time and energy is wasted by that)

[23:07] Things that make your life move and work more smoothly: outsourcing what you don’t like to do.  

[39:45] Ilana looks at herself as a “producer”: someone who’s in charge of figuring out how to give everyone they work or live with the tools to bring out the best in them. 

[46:40] Why we need to own our roles as leaders - and how that starts at home, with our family and our community. (and the introduction of hashtag #uniquequal)

[50:52] The message Ilana would put on her Times Square billboard: “Believe!” We need to believe that we have every right to have our voices heard and ideas shared. That we are worthy of a place at whatever table we want to sit at. 

Resources and Links mentioned in this episode


You might also like

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

24 May 2022004 | Perfectionism Is Killing Your Business (And How To Fight Back) - Business Strategy with Dawn Andrews00:14:19

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Have you ever stopped to think about how much more we could accomplish if we weren’t trying to be perfect? How much time, energy, and talent goes to waste because we feel what we’ve got is not good enough? 

Today’s episode goes out to all of us trying to be perfect. The perfect mom, wife, friend and business owner. We want to make a change and make an impact, but we won’t settle for less or allow ourselves to make even the tiniest mistake. Yeah… no pressure, then! 

In case we haven't met yet: I’m Dawn, proud mom of two amazing kids, courageous leader, public speaker, and founder of a highly successful business consulting firm.

I’m also a former beauty queen. And nothing will make a woman try to be perfect more than being (literally) judged all the time. A lot of good things came from my beauty pageant days, but one of the not-so-great byproducts was a burning need to be perfect. I spent so many years feeling like I had to be prepared for every eventuality, be ahead of the game, and know all the answers every time.   


In this episode, I’ll show  you how to let go of perfectionism and

  • Take messy, rapid action
  • Go for it (whatever your particular “it” might be) in spite of your fears
  • Feel confident and proud of your work, even if the results aren’t 100% perfect


This episode at a glance:

[04:05] How fear held me back in my first two years of business. Fear of not being perfect keeps us from taking risks, moving forward, and achieving our goals. 

[06:17] Join me in an exercise in choosing progress over perfection. What are you doing now (or soon) that will make a huge difference in your life or business six months from now? 

[07:50] Why believing in perfection means believing that there’s only one right way to do something.

[09:49] How the alternative to perfectionism is not failure; it’s honesty and vulnerability which create connection. Being real and vulnerable makes you more likeable and relatable. People are drawn to authenticity. 

[12:11] The difference between striving for excellence and being a perfectionist.

Let me know what awkward action you’re taking today and how you’re letting go of perfectionism; I would love to hear from you! 


You might also like this article I wrote about how to let go of perfectionism so you can lead with confidence.


More about the “My Good Woman” podcast

My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews! 

I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training.

Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women leading enterprises making a change in the world. 

We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit and impact. 

If you liked what you heard, don’t forget to follow along, so you never miss an episode. And leave us a review

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

24 May 2022002 | Mentors & Masterminds: Why Female Leaders Supporting Each Other is the Future - with Dawn Andrews & Rachel Archelaus00:33:37

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No (wo)man is an island. 

Behind every successful female leader, there’s usually a group of women who listen, advise, support, coach, and lift each other up. Female business owners often face challenges that their male counterparts don’t, and they need a supportive community to ensure their success. 

Today, I’m being interviewed by one of my little group of Business BFFs - author, artist, screenwriter, and alignment coach, Rachel Archelaus. 

Rachel has seen me at my best and at my worst, and today we’re talking about the journey that led to this podcast. 

In this episode, Rachel  and I talk about

  • My childhood role models and first steps in the entertainment industry
  • Why it’s essential to have a community of  business friends who’ve got your back when you’re starting or growing something
  • Growing pains (and crashing and burning) when you start a business… and how to avoid some of them
  • How I created a training to help women in business uncover their true leadership potential
  • The story of how My Good Woman came to be


This episode at a glance:

[04:52] Why I’m so passionate about helping women find their true calling as a leader and supporting each other to rise (because each of us is extraordinary in our own way, and the world needs to see that!) 

[10:20] How my mentor and former boss, Leanne, encouraged me to work out what I was really passionate about and use that discovery to start my own thing. 

[13:48] Why it’s so much harder to run a business when you want to do everything and help everybody ( the importance of finding your niche)

[17:46] How many women tend to sit behind the scenes and work out our ideas by ourselves, stuck in our own echo chamber, doing all the work to make it “picture perfect” before going into the world and road-testing something. And why it’s actually important to talk with others, and listen, before you develop your ideas. 

[19:23] What can go wrong when women try to lead like a man: the two sides of that coin

[23:10] How my mastermind group helped me overcome a burnout - and by asking the right questions, helped me uncover what I really wanted to do. Which, in the end, led to this podcast! 

Resources and Links mentioned in this episode


More about the “My Good Woman” podcast

My Good Woman is a podcast for new and future female leaders hosted by me, Dawn Andrews! 

I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training.

Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women leading enterprises making a change in the world. 

We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your co

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

23 May 2022001 | My Good Woman: A Movement to Advance Female Leaders00:17:06

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More about “My Good Woman”

My Good Woman is hosted by me Dawn Andrews! I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with consulting and leadership training.

Grab a seat at my table for conversations with culture-shifting, glass ceiling-busting, trailblazing women making a change in the world. We discuss what makes them tick and how they get it all done. 

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

31 May 2022006 | Creating A Movement The World Is Waiting For as Female Leaders -with Elise Pettus01:10:35

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When your nicely-planned life and career take a turn for the unexpected, it’s easy to let yourself get dragged down, crawl into a hole, and feel like a total failure. 

Or you could do like My Good Woman, Elise Pettus, and realize that the kind of support you need doesn’t exist yet, find a dozen kindred souls, and start building the movement you know your people need. 

Elise is the Founder and Editorial Director of UNtied, an online community that connects women navigating separation and divorce so they can support and educate one another through the process.

Elise took “the worst that could happen” and turned it into her inspiration and motivation to become a bold leader for the thousands of women in her community.

In this episode, Elise and I discuss

  • How Elise’s divorce inspired her to found UNtied - now a thriving community with over 3000 members.
  • How to be brave when you're shy, and why flipping your “leadership switch” can help you become more courageous on behalf of others. 
  • Growing a small gathering of women into a community of thousands

This episode at a glance:
[06:44] When the worst has already happened, it removes a lot of the fear that would otherwise stop you from taking risks and doing extraordinary things.

[20:13] How growing a big movement can start small and organically - by filling a void and creating what your people tell you they need. 

[30:35] If what you want to offer (and what your people need) doesn’t exist yet, build your model and pave your own road. 

[42:06] Giving people you work with permission to boss you around and use their “stern math teacher voice” to stop being in your head and get more and better things done.

 [44:02] Helping your people feel safe enough to be vulnerable around you lets you have open conversations about the best way to work together.

[47:11] “Hard skills” directly impact revenue and move the needle. But a business is made up of people, and you need the “soft skills” to work with them effectively. 

[53:58] If Elise had a do-over, the only thing she’d change is to ask for help or find a strategic partner (or business coach) sooner. 

[53:58] The main element Elise loves to bring out in people is resilience. It’s hard work but so worth it. 

[01:04:50] Elise’s essential advice for women going through a divorce. 


Resources and links mentioned in this episode:

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

14 Jun 2022008 | Leaving the "Perfect" Job So You Can Fly Even Higher As Female Leaders - with Nicole Marra, Strategic Partner to the World’s Most Dynamic Luxury Brands00:58:59

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Quitting your dream job to start a business is a risky decision, especially if you’re in a high-ranking, visible position. And Nicole Marra, did just that.

As the CEO and Founder of Fixer Advisory Group, Nicole works with some of the world's most dynamic luxury brands.

Nicole led Gucci America's legal, real estate, compliance, security, and crisis management functions for over a decade before taking the leap and founding Fixer.

In this episode, Nicole and I discuss

  • What prompts a person to leave a perfect-on-paper job to start their own thing
  • Why women need to get better about asking for help
  • Working with someone so closely that it feels like you’re sharing a brain
  • Connecting with your inner child, your inspiration, and that part of you that wants to shine

This episode at a glance:

[16:29] When Nicole made the leap, support was coming from all sides. The people around her carried her over the launch line. 

[21:13] The most significant challenge she faced: wearing all the hats simultaneously. 

[25:13] When men build businesses, they surround themselves with help. Women often try to build systems so they don’t need to ask for help.

[31:52] ”The Power of the Pack”: the power that women have when they work together. 

[37:19] The foundations of running a business (or having any type of career) as a woman.

[56:03] What Nicole’s Times Square billboard would say: Enough of being afraid of everything. Put yourself out there. You can’t live in fear of what might happen.  

Resources and links mentioned in this episode

You might also like

More about the “My Good Woman” podcast
My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews!  I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training.

Grab a seat at the table with me each we

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

07 Jun 2022007| Burnout: What it is, what it isn’t, and how to stop it as a female leader00:31:27

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Burnout. You’ve most likely heard the term before - right now, it’s everywhere. Burnout is not just about being exhausted, overextended or needing to take more time off.; it goes so much deeper than any of that.

It’s connected to resentment, a lack of agency, and a lack of recognition of the work you do. It’s being required to sacrifice the things that are important to you and the values you hold closest because you believe there’s no other way to get what you really want from life.

The first time I faced burnout was in my twenties. It happened again in my forties. There will not be a third time. In this episode, I share my experience of two very different but equally devastating burnouts and what I learned from each of them.

In this episode, I discuss

  • What burnout really is (and what it isn’t) 
  • Why burnout is an especially big deal for women in leadership 
  • The connection between burnout and trauma
  • My personal experience with burnout and the 3 crucial things I’m STILL doing to fix it

This episode at a glance:

[02:03] Three Lies and a Truth About Burnout. 

[02:56] Burnout affects women more than men. We’re dealing with pay gaps and promotion blocks, and we often carry a larger portion of the mental load of home and life. And we tend to avoid the conversations that might make this better.

[15:22] Keeping your burnout a secret because you’re embarrassed about “not handling things” is the worst thing you can do. That’s when you need to cultivate connection the most.

[17:10] My second experience of burnout, in my forties - this time while running my own business. 

[19:09] The connection between burnout and trauma. 

[22:51] The three things I’m doing to make sure I avoid round 3 of burnout. 

Disclaimer:
In this episode, I share my personal experience with burnout. But… I'm a business strategist and executive leadership coach, not a mental health professional. This is not mental health advice. Please consult your preferred mental health professional for additional support.  

Resources and links mentioned in this episode

You might also like

More about the “My Good Woman” podcast

My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews. I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training.

Grab a seat at the table wit

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

21 Jun 2022009 | How to Rise and Lead Through Grief, Loss and Trauma as Female Leaders00:07:32

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How do you rise and lead when you're experiencing grief, loss, and trauma? And my short answer today is, “I don't freaking know.” 

Today’s episode is a little different than those we’ve had so far. It's brief, more personal, and sometimes confessional. But always real, vulnerable, and created to leave you connected and inspired as a leader.

This past week, a friend died horribly and tragically, and I'm grieving the loss. I'm vacillating between sadness and rage and gratitude and pushing all those feelings down. I'm looking at the world with a particular set of eyes because this loss popped the top off so much bottled-up anguish that I feel as a human being in this country and on the planet. 

So that’s what I want to talk about. How to show up and lead (or not) when you’re dealing with loss, trauma, or any of the other hurdles life throws in our path when we’re least expecting it. And if that’s you too right now, my Good Woman, please know that I am sending you my love, support, and compassion - and especially sending you big hugs.

This episode at a glance:

[01:47] Dealing with the torrent of feelings that come with grief, loss, trauma, and life in 2022.

[03:05] Holding onto your feelings because of how you think you’re “supposed” to behave as a leader. People are counting on you, and there’s always stuff that “must get done.”

[04:58] Leadership does not mean showing up perfectly every time. Give yourself space and grace to process the emotions in front of you. 

More about the “My Good Woman” podcast
My Good Woman is a podcast for new and future female leaders hosted by Dawn Andrews!  I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training.

Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women who are leading enterprises that are changing the world. We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you grow your company's profit and impact. 

If you liked what you heard, don’t forget to follow along, so you never miss an episode. And before you go, leave us a review!

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

28 Jun 2022010 | Trust Your Gut: Crafting a Career by Being Unapologetically You As A Female Leader With Carrie Byalick01:07:11

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It’s tough to get noticed in Hollywood, and today's guest made a career by helping others do just that. She was one of the entertainment industry’s most respected and sought-after media and publicity strategists, ran her own talent management firm (B. Company), and now she works with Late Show legend, Stephen Colbert… as president of his production company Spartina. 

Carrie inspires me and so many other women by being a kind leader in a tough industry, her dedication to her team, and her 1.8 second-response time to text messages. Whether you're just starting out or you've been in business for years, there's something here for you. So grab a cup of tea, buckle up and tune in!

In this episode, we discuss

  • Finding the confidence to start your own thing in the entertainment industry - TWICE!
  • Handling comparative pressure, facing down obstacles and refusing to apologize for who you are.
  • Balancing high demands on your time while finding time to live a life
  • Her genius method to get to inbox zero-ish (I’ve tried it, it works!)
  • The women that have lifted HER up.

This episode at a glance:

[08:23] What helped Carrie take off on her own: she wanted to contribute to the choices that her clients were making, not just enhance the work they were already doing. And it just took one client, America Ferrara, to say “I see you as that” to give her the confidence to *be* that.

[20:45] The main reason Carrie said YES to running Stephen and Evelyn Colbert’s production company, Spartina: If that YES is loud, if something magnetic is pulling you, that’s telling.

[31:08] Carrie’s empowering leadership style: she taps into people's strengths and celebrates the things her team can do that she can’t. If you have a team of clones, you won't succeed. 

[44:05] Carrie was surrounded by strong female role models, starting with her mom, author and speaker Marcia Byalick. She learned from great women in her industry like Kelly Bush Novak, Lesley Dart, Lois Smith, and Pat Kingsley.

[58:03] What’s on Carrie’s Times Square billboard: “There’s always a ticket”. There's a way around any challenge. 

Resources and links:

You may also like: 

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

05 Jul 2022011 | Why Summer is the Best Time To Reset Your Business Vision & Strategy as Female Leaders (And Here's Why)00:24:54

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Summertime's here, and you're ready to downshift and relax for a minute. But what if I told you there's a lovely window of opportunity open right now that could dramatically impact your day-to-day life and business results for the rest of the year? 

Most people wait until January to figure out their goals for the year. It's fantastic that you're making the goals, but if you've left it until January, you've missed the momentum that comes at the beginning of the year. You've put that "I'm rested and ready" energy into planning instead of jumping off the starting line with your plan already in place. 

In summer, our natural inclination is to take our foot off the gas. But I'm asking you to keep it there for a little longer because summer is the best time to reset your business vision.
Don't get overwhelmed - you know I'm firmly in the anti-hustle camp. So when I'm asking you to consider using precious summer hours to think about your business, there are excellent reasons behind that.

In this episode, I share

  • Why resetting your business vision matters 
  • The benefits of a vision reset 
  • How to do a vision reset
  • Tips for staying on track with your vision
  • Resources to keep you focused and inspired throughout the year

This episode at a glance:
[03:12] Why summertime is the perfect opportunity for a vision reset

[07:03] The telltale symptoms of a lack of vision

[08:27] The benefits of a vision reset

[09:45] How to make the vision reset process fun and easy (and what that means for left-brain vs. right-brain people)

[11:47] Five steps to create or refresh your business vision

[16:39] An exercise to help you define and visualize your version of success: the one step you need to turn a dry list of goals and actions into a vision that can inspire others.

[19:32] Tips for staying focused and on track with your business vision

Resources and Links mentioned in this episode

You might also like

More about the "My Good Woman" podcast
My Good Woman is a podcast for bold female leaders hosted by Dawn Andrews. I'm a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking.

Grab a seat at the table with me each week for candid conversations with cul

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

13 Sep 2022012 | Grit, Tenacity, and Getting Messy: What Makes an Entrepreneur Successful as Female Leaders with Dr. Ingrid Murra00:42:25

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So you want to be an entrepreneur?  You have the idea, the drive, and the passion.  But what else do you need?  

Being an entrepreneur is not for the faint of heart. It takes grit, tenacity, and a willingness to get messy.

Which is exactly why I'm excited for you to meet my good woman, Dr. Ingrid Murra.  

While completing her orthodontic training at Harvard, she founded Two Front, a free modern platform for orthodontists to build hybrid practices from unused space at local dental offices. Dr. Murra is the 48th Latina entrepreneur in the US to receive more than $1 million in venture funding.  


In this episode, Dr. Ingrid Murra and I discuss:

  • How passion, purpose, and seeing a massive problem in the orthodontics industry drove her to become a newbie tech entrepreneur.
  •  Why you need to be brave, knock on doors, and pitch before everything is perfect -- it never is.
  • Finding venture funding as a female founder of color with no experience in tech and no support system. 
  • Dr. Murra shares how the school doesn't prepare you for entrepreneurship, that every day is war when you're starting your own thing, and saying no to almost everything is a good muscle to flex. 
  • How to be in the right kind of “messy” when it comes to business. Making room for mistakes in business and how to overcome it 

This episode at a glance:

[00:06:35] That's what made me want to become an orthodontist. I realized how transformative it could be to a person to have the confidence, to just smile and, you know, not have to restrict yourself.
[00:14:46] I knew that in this world, the way it exists, I could not practice orthodontics the way it's practiced. And that was enough to drive me to just do whatever it took.
[00:18:15] There's no such thing as packaged and perfect before you start going, and I love that you were bold and brave and just kept test-driving your options to see what was gonna work.
[00:27:01]There's no fun in "failing every single day," you know, it's learning, and it's one step in the right direction, it's one more way that you realize it's not gonna work
[00:30:13] Find the people who are a couple of steps behind you and a simple couple steps ahead of you (so that you can always help people, learn directly from when you have just learned, and then learn from people who have just done what you need to do.)  

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Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

03 Oct 2022013 | How to Get Motivated Again As a Female Leader (When You Stop Giving a F*#k): Business Strategy & Time Management00:19:07

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What happens when you're a leader but you've lost your motivation? 

It's hard to get momentum back when you’ve taken time off, or things are tough in your business. Suddenly, the challenges of moving your business forward seem insurmountable; what if you stay stuck? What happens to your company? Your family? 

Seriously though, how do you find your mojo again so you can be the leader you were meant to be? Any ideas? I have a few. 

My Good Woman, If I can get unstuck, you can too. Let’s find our mojo together.

In this episode, I share

  • How to not freak out when you’re stuck
  • Seven questions to ask yourself when you’ve lost momentum
  • How to reconnect to your WHY so you can move forward
  • What to do when you don’t know what to do


This episode at a glance:

[00:04:41] This conversation is not about go, fight, win, get it done, make it happen, crush it, hustle. It's about clearing the path for yourself when you have big dreams and desires and, for whatever reason, you're not moving. 

[00:06:29] If you have discovered that you're stuck. It's okay. You're stuck. Good. Now we can do something about it.

[00:11:03] It's coming from past history and fear. And it's difficult to create, much less get moving when you're in that head space. You're stuck in the past.

[00:15:15]  So just do something.  Taking rapid messy action is what starts the wheels of motivation and momentum turning again for me.

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More about the “My Good Woman” podcast


My Good Woman is a podcast for new and future female leaders hosted by Dawn Andrews.

I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training.

Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women who are leading enterprises that are changing the world. 

We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit and impact. 

If you liked what you heard, don’t forget to follow along so you never miss an episode. And before you go, leave us a review - it would mea

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

11 Oct 2022014 | Nice Gals Finish First: The Power of Kindness in Business & Business Strategy with Kat Jones00:53:14

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Do you ever wonder, “Can I be successful in business if I'm kind to others? Being kind in business doesn't mean you don't stand up for yourself or you're a pushover. Being kind helps you stand out.

My good woman, Kat Jones, has built her company Motiv PR with kindness, front, and center. Motive PR partners with digital brands to deliver results-driven strategies with invaluable collaboration. Their clients have included Critical Role, Felicia Day, E3, Blind Squirrel Games, and more. And she's a Marvel alum! 

This 10-time veteran of San Diego Comic-Con was also named one of the top PR pros by Business Insider three years in a row.

In this episode, Kat and I discuss:

  • Why being kind in business is a point of distinction
  • Files, folders and organization to help things run smoothly
  • Believers who help you flip the switch from having big dreams to being in business
  • That moment when you realize that you really do know what you're doing
  • Michelle Obama. Nerds. Geeks. Super fans, Mrs. Betterway. Slimers and go-to karaoke songs. 

This episode at a glance:

[07:28] When you start to have the Mrs. Betterway moments, chances are you're headed down an entrepreneurial path
[12:33] Workshop your business ideas with people and get some reflection back, and if somebody is not into it, it doesn't mean it's not a good idea. Maybe something about it needs to be adjusted. And you can continue to refine it before you have to take the risk and ankle your job.
[23:57] I remember being at a company that shall remain unnamed. I loved being there, but one person made it so difficult to enjoy. It was the straw that broke the camel's back.
[27:30] I think that's what it boils down to for me: if I didn't try, I would regret it. So I try having the conversation, and hopefully, there's a resolution.
[37:01] Everything you need to get started is within arm's reach. You just have to put your head up and be willing to ask. 

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More about the “My Good Woman” podcast

My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women who are leading enterprises that ar

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

17 Oct 2022015 | Price & Raise Your Rates With Confidence As A Female Leader00:24:16

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This episode is for you if you’re in business or you're thinking about starting a business, and you don't know what to charge for your services. And I get it. It can be hard to price your services, especially when you're just starting out. We don't necessarily have a track record. 

Maybe you don't have any success stories to share.  You don't want to undervalue yourself, but you also don't want to scare clients away with high prices. And you might be nervous about charging what you're worth, or you don't know what your services are worth yet. 

This process can be a whole lot easier.


In this episode, you will learn:

  • How to set your rates
  • How to find the courage to charge what you’re worth
  • How to communicate that value in a way that feels fair for both you and your clients

This episode at a glance:

[03:13]  I felt like I barely had time to shower, much less spend time having fun, and I was starting to burn out. Being booked solid is a great idea, but not at the expense of having some personal time to yourself.  It was clear that I needed to start looking at my pricing because I was becoming resentful. And not wanting to go to work.

[04:25] Women, upon being hired into their jobs, took what was offered with no further discussion. And here's the staggering part; that could equate to as much as $1.5 million in lost income over the course of a woman's career. Based on the cumulative effect of one negotiation.

[06:50] We need to be bigger and braver than our doubts and insecurities and go for it. We've just got to decide we're doing it and then support each other in doing it. 

[11:54] It's important to really look at all the different ways that you can serve and are serving and where those services overlap with what the client's challenges are. That's where the cash is. 

[19:38] A mistake we make as female business owners that eats away at our profits and has us question our pricing is becoming overly concerned with whether or not we're enough


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More about the “My Good Woman” podcast

My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women who are leading enterprises that are making a change in the world. Follow along so you never miss an episode. And before you go, leave us a review!

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

23 Oct 2022016 | The Power of Community In Tough Times For Female Leaders, with Tammi Leader00:54:51

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When you're a business owner, you pour your heart and soul into it, and there's always the risk that something could go wrong and you could lose everything. No one knows this better than my good woman, Tammi Leader. She also knows what it takes to bounce back better than ever.  

After three decades as an award-winning television producer for the Today Show and more, Tammi took a huge leap of faith, stepping out of the control room and back into nature.  She created Campowerment, a dynamic, live and transformative, expert-led experience to help people find their purpose and their people and live life bigger and better, all centered around playtime. 

Campowerment has been featured in O, The Oprah Magazine, Forbes and Fortune, The Today Show, The Hollywood Reporter, and The LA Times. It has been hailed as THE place where women and companies go to celebrate connection in community and start living the life they've been dreaming about.

In this episode, Tammi and I discuss...

  • What it means to be resilient
  • What happens when the worst happens
  • Working with family
  • Building a community that has your back

This episode at a glance:

[02:51]
We've all bounced back from being in the hole. And that's what I'm devoting my life to; helping people see their story, recognize it, and learn how to rewrite it if it's not what they want it to be.

[10:45] With the state of the world and where it is now, “news flash, people, we need you.” Get off your tushies and start figuring out what you're supposed to do to help save this planet, and let us help you get there.

[18:00] Oftentimes, we surround ourselves with people invested in keeping us in our old identities. Unless you have a spot to peel that layer off and decide which rocks you want to pick back up, everybody else is invested in keeping us where we are because it anchors them in whatever their identities are.

[37:21] This is important for women in leadership to take away and consider when they're building their businesses; your client, your customer, or community, whichever it is for you, really matters and can have your back if you have theirs.

[51:41] There is no such thing as normal. Set your bar higher than what you think is normal for you and your people, and they will reach it.

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Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

17 Jan 2023017 | Don't Start the Year Hustling in Business: Business Strategy For Female Leaders00:24:19

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The beginning of a new year is often a time of reflection and goal setting and planning. Maybe a little bit in December, but with all of the holiday shenanigans, sometimes it's hard to do. January can also be an incredibly busy time for getting back into the swing of things after a holiday break.

You might feel like you have to hit the ground running and come in hot to make up for lost time or to get ahead of the game.  But let's also be real when you own and run your own thing. The opportunity to pull over to the side of the road and be thoughtful and intentional about how you want to change things up is tough. 

What if you took a different approach? What if instead of rushing headlong into the year, you started off slow and steady?  This is what happened to me at the beginning of this year. And I'm going to share with you what happened. And what I did and what's making things so easy, breezy. 

In this episode, you will learn:

  • Instead of rushing into the new year, try starting slow and steady
  • If you’re not setting intentions, you’re wasting time
  • Reflection is the foundation of being strategic with your time and energy
  • Why going slow does not = being unproductive


This episode at a glance:

[03:42] That space between holiday celebrations and getting back to work. It's really small and the window for reflection and taking a breath.  It closes really quickly most of the time

[09:38] When you start a business on your own, especially if you bootstrap a business on your own, there isn't a lot of intentional planning, to begin with. 

[13:30]  Taking a moment to reflect has made it clear to me that the reason I'm not enjoying myself in my business is because I haven't been thoughtful in planning what I want to be doing. I'm flying blind and fear is making most of my choices

[19:45] Sometimes taking action is a great way out of a difficult or uncomfortable spot, sometimes you just got to try things and see what happens and then iterate and make it better. 

[22:03] Starting slow doesn't mean being unproductive. It means being intentional about how we choose our actions in order to make long lasting progress and impact towards our ambitions.


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More about the “My Good Woman” podcast
My Good Woman is a podcast fo

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

24 Jan 2023018 | Leveling The Playing Field for Female Leaders with Melissa Widner00:49:04

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Being a female founder is hard. Raising capital and retaining control of your company is harder when only 2.6% of all venture capital goes to female-founded startups. And the cost of getting that capital is giving up your equity in your company. That's why I sat down with My Good Woman, Melissa Widner, the CEO of Lighter Capital. 

Melissa deeply understands the entrepreneur's journey and the role a funding partner can play in developing a business. As CEO, Melissa led two companies to successful exits returning more than 10 X to her investors. 

She was the founder and CEO of Silicon Valley-based 7 Software and the Managing Director of NAB Ventures, the VC arm of the National Australia Bank. She led NAB’s investments into high-growth fintech, including Lighter Capital, the pioneer and leader in revenue-based financing for tech startups and scale-up.  And if that isn't awesome enough for you, Melissa is also the co-founder and chairperson of Sydney- based Heads Over Heels, an organization supporting women entrepreneurs running companies with high growth potential. 


In this episode, Melissa and I discuss

  • Leveling the playing field for female founders
  • Equity or debt? Which is better when you're building your business?
  • How revenue-based financing works as opposed to venture financing
  • How to retain ownership of your company amidst rapid growth

This episode at a glance:

[04:54] There are people that become very successful entrepreneurs, even in their forties or fifties, who wouldn't have seemed to have had an entrepreneurial bone in their body as a kid. 

[13:10] Revenue-based financing leverages the strength of women. Women tend to be good at creating relationships, which means they can build community. That would build on that angel funding.

[20:54] I realized timing is something you can't control, but often it's what determines success.

[26:23] We connect our companies to senior business leaders willing to open up their networks because they want to see the numbers change. They want to see more women growing their businesses.  


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More about the “My Good Woman” podcast
My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women who are leading enterprises that are making a change in the world.

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

09 Feb 2023019 | 5 Things I'm Doing Differently In My Business This Year, The Best Strategy For Female Leaders00:31:04

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What was your biggest business accomplishment in 2022? What would you do differently?

As a CEO, founder, or small business owner, it’s easy to fall back on your tried and true methods for running your business. But I’ve found that if you want continued growth and success, you must stay open to new ideas and strategies.

Last year my business grew 62%! And along with it came tough lessons, lots of trial and error, and some deep reflection.

In this episode of My Good Woman, I take you behind the scenes and share three things I learned last year and five things I'm doing differently this year that have already helped my business grow —and could do the same for yours too!

In this episode:

  • How to effectively reflect, learn from mistakes and capitalize on wins in your business
  • Strategies for finding the right team members and delegating responsibility in a small business
  • What to document in your business to make it run better
  • What day theming is and why it’s better than time blocking for creative business owners
  • The process of launching a successful podcast including tips on investing in the right resources and building systems to keep it running


This episode at a glance:

[02:50] Starting the business felt like a gigantic risk leaving the stability and seeming certainty of corporate life more than 20 years ago. And I would do the same thing all over again today. There's no greater satisfaction than doing what I love and being able to make a difference for people. 

[10:24] Don't do it yourself.  You can't see the tip of your nose. You need to be able to be in a conversation with a skilled and smart marketing strategist. 

[13:06] Whatever you're excited about, whatever you're dreaming about, start now and believe in yourself and do it. And get some help.

[17:58] You only have so much space in your belly. Put the best stuff in there first, the high-ticket items. And how that plays out in my business. It may mean that significantly less get started during the year, but substantially more gets done.  

[27:04]  I have learned over the past several years that I don't have to do everything myself. Delegation is crucial for growth.


Resources and Links mentioned in this episode:


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More about the “My Good Woman” podcast

My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, leading enterprises that are changing the world.

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

17 Feb 2023020 | Getting Out of Your Own Way: The Best Strategy To Overcoming Obstacles in Business as Female Leaders00:23:06

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As a business owner, how do you know when you've gotten in the way of your growth? And who do you turn to for help?  Family, friends with entrepreneurial experience, google, other business owners?  

Small business owners are strapped for time and energy. Running a business with a small but mighty team is a daunting task. And we often work much longer hours than we'd like to keep up with our to-do lists. 

Business growth can seem like a choice between giving up even more of our lives or, at best, staying stuck where we are.

How do you stop yourself from blocking your business growth?

In this episode:

  • Four ways we block our progress and how to stop
  • Why making big, scary commitments can be a turning point
  • Who to turn to for help

This episode at a glance:

[05:32] I was unwilling to receive the help I needed. It was all about being the lone wolf. I thought I had to know everything. I felt I had to know everything. I thought I had to know everything. I was afraid to be vulnerable. And let people know I didn't know things.

[08:50] It would be a game changer for my business to work with a group of people that thought like that worked like that, were committed at that level.

[09:37] It's another thing to put your money where your mouth is and commit to taking action in your business and follow through every single day.

[12:20] I doubled my business within six months of that meeting. And I couldn't have done it if it wasn't for the confidence from committing to that meeting and the plan that grew out of Lisa’s expertise. 

[13:28]  Despite the constant struggle to keep their businesses afloat. Many small business owners are reluctant to work with a business consultant. Getting help means that you will have to change. You will have to let go of ways of doing things and seeing yourself.

Resources and Links:

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More about the “My Good Woman” podcast

My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, leading enterprises that are changing the world. Follow along so that you can catch all of the episodes. And before you go, leave us a review!

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

20 Feb 2023021 | How Courage Can Lead You To Your Purpose As A Female Leader with Rebekah Johnson00:51:07

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Imagine excelling at your job, finding your voice, and asking for a promotion, only to be fired as you file for divorce. Most of us would settle into the couch with a pint of Ben and Jerry's and never get up again. Instead, my good woman, Rebekah Johnson, launched a business and became an industry pioneer.  

Rebekah is the founder and CEO of Numeracle, a leading expert in the telecom industry for establishing enterprise identity using their proprietary Entity Identity Management Platform™.  With over ten years of regulatory government and compliance experience, businesses have leaned on Rebekah's expertise to guide them through the ever-evolving complexities of maintaining a trusted identity in a changing telecom ecosystem.  

Rebekah is an active member of the FCC hospital robocall protection group and the enterprise communications advocacy coalition chair.  Before founding Numeracle, Rebekah served on the FCC's Robo Call Strike Force, and we all know about those robocalls y'all.  And though these are impressive credentials,  Rebekah and I had a super down-to-earth conversation.

In this episode, Rebekah and I discuss

  • What happens when you find your voice, ask for what you want, and don't get it?
  • What it's like to launch a startup as a single mom
  • Finding your courage and purpose through building a business
  • How to stay motivated when things get tough
  • Why workplace mental health is critical to employees.

This episode at a glance:

[03:27] Not getting what you want is going to tear you down and bring you to a place where you really reflect on who you are, what matters, and what's essential in life. 

[15:59] It was a calling for me. I wasn't gonna be able to sleep at night knowing that this problem existed and calls, especially healthcare calls, might not be delivered. That was a burden on my shoulders that I needed to solve.

[22:54] I need a mental health break because I'm about to completely unravel. I didn't get the job offer I wanted and just filed divorce papers. I'm scared, and I just need a break.

[28:11] I'm not that person that's motivated by status or money. I didn't care about any of that stuff. It's just what's your purpose and what is a legacy that you're gonna leave behind is really that I want to focus more on.

[34:29] When we're going through changes, it is going to upset the outside world because we've trained people to see us a certain way, and they need to see us a certain way because of their agendas


Resources and links:

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Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

23 Mar 2023022 | Self Sabotage or Systemic Oppression: Are Women Holding Themselves Back From Being Female Leaders?00:14:06

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Have you ever thought about the privilege you hold as a white woman?

It's Women's History Month. As we celebrate the progress we've made as women, we also need to acknowledge that work still needs to be done and discuss why we might be the ones holding ourselves back. 

Being raised by strong and self-made women, and only realizing my own privilege in my 40s, I was inspired to become an activist when I attended the 2017 Women's March. Yes, I was a late bloomer.

As the COVID-19 pandemic hit women particularly hard, I was reminded of the systemic inequalities that women still face in society, from unequal pay to lack of access to childcare. 

Inspired and determined, this episode is a call for all women to come together and fight for representation and equality in all areas of society.  

In this episode:

  • Why it’s never too late to get involved
  • The systemic inequalities that women face in society
  • The role of privilege in the fight for progress and equality
  • Why women's voices are essential and more powerful than we think


This episode at a glance:

[03:28] Systems of oppression are in place, alive and thriving bias exists. And we need to keep talking about it and raising awareness because without acknowledging there's a problem, you can't fix the problem 

[05:52] That imposter syndrome I was feeling was more about me being concerned about what I looked like. Then being a stand, a representation of something bigger than myself. 

[08:20] The pandemic highlighted the systemic inequalities that women face in society. And though we've made significant progress in the last few decades.  We still face significant challenges in the workplace.

[10:07] We need to invest in women's education and skills development and in women growing and building their own businesses to ensure that they have the same opportunities as men. 

[12:50] Don't beat yourself up for being late to the game. It's never too late. Every voice makes a difference and your voice makes a difference. 


Resources and Links mentioned in this episode:


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Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

28 Mar 2023023 | Navigating The Female Leadership Rollercoaster & Business Strategy, with Tracy Crossley00:44:19

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Have you ever had a conversation with somebody you just met and felt like they know you better than, you know yourself. So much so you almost feel like you're sitting there naked in the chair in front of them. Well, that's the conversation I just finished with My Good Woman, Tracy Crossley. 

If you are a high achieving woman who prioritizes your business goals over your mental and personal health, this episode is for you. 

Tracy is committed to changing that. With her background in business, marketing, psychology, ontological coaching, and emotional intelligence, Tracy is the game changer for women leaders reinventing how they live and lead from the inside out. 


In this episode, Tracy and I discuss

  • The three archetypes of dysfunctional CEOs
  • Actionable strategies for mental management
  • How to become a limitless leader


This episode at a glance:

[04:09] It's about your self-worth because you derive your self-worth from your accomplishment or your business, whether it's successful or it's failing.  

[08:33] We can be self sabotaging without knowing that that's what we're doing. Even if we're having tremendous success, we may be struggling in certain areas.

[20:30] You may have great ideas, you may be an awesome leader in terms of strategy, but getting everybody on your page doesn't work because you don't have a lot of tolerance for people if they're not like you.

[29:43] There's a limit to how much we can achieve if we rely and lean on those old school patterns. 

[39:23]  You wanna make your decisions not from fear. I'm telling you, most people make it from fear. It's reactionary. It is not original in creative thought at all.


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More about the “My Good Woman” podcast

My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, leading enterprises that are changing the world. Follow along so that you can catch all of the episodes. And before you go, leave us a review!

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

27 Apr 2023024 | 5 Myths that Stop Women from Starting Businesses & Becoming Female Leaders00:20:33

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Why haven't you started your own business yet? 

Is it a matter of time? Is it a matter of thinking you're qualified? Is it a matter of money? It could be security or feeling overwhelmed and not knowing what's necessary to get started.  

There are so many reasons that women don't start businesses. Most of them are myths, and we will bust them today.  

In this episode:

  • Uncover the misconceptions preventing women from stepping into the world of entrepreneurship.
  • Grasp the fundamentals of funding necessities for women-owned businesses.
  • Recognize the significance of enthusiasm over conventional business education.
  • Tackle the art of balancing entrepreneurial ventures with full-time jobs and self-nurturing.
  • Triumph over self-doubt and bolster business confidence.


This episode at a glance:

[03:29] At the time I decided to leave my corporate career, there was nothing that would have indicated I would be where I am today - which is generating high six figures in revenue, making so much more than my previous corporate salary 

[04:15] To make a difference for others and not feel like I was just a small part of somebody's larger plan. And sometimes even an invisible part in someone's much larger plan. 

[11:07] Successful businesses,  in this space in the small business space usually are looking at a common pain point or need in the market rather than reinventing the wheel.

[14:50] Everyone who starts a business learns as they go because they've never started a business before. Once you've had one or sold one and started a new one. Then maybe you do things differently. 

[18:01] There are lots of options for getting your business up and started. Don't let a narrow prescriptive view of how you think it's supposed to go or that there's a right way for it to go stop you from getting started.  


Resources and Links mentioned in this episode:


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More about the “My Good Woman” podcast

My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, leading enterprises that are changing the world. Follow along so that you can catch all of the episodes. And before you

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

17 Aug 2023025 | Procrastiperfection and My Unanticipated Podcast Hiatus00:09:18

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If you're a business owner, leader, or dreamer eager for transformation and ready for a reality check served with the side of hilarity, then this is your show. 

Remember that anniversary podcast episode I promised you two months ago? No? Good. Let's pretend I never mentioned it. Just kidding. In this, My Good Woman short, in this MGW short, we are unmasking the not-so-sneaky villain behind that delay.

In this episode:

  • To recognize the significance of personal growth over the need for external approval.
  • To acknowledge what slows your progress and get to the root of it
  • The value of embracing your flaws and harnessing the power of imperfect action.
  • How overcoming fear can inspire change on a global scale


This episode at a glance:
[03:48] The fear of not making it perfect; the fear of doing it wrong. I let listening to other people's examples get in the way, get in my head of making this episode.

[05:12] Because the longer we wait to start, the bigger that mountain is to climb the bigger it seems.

[05:49] There were a lot of things going on in the business. I was busy, there were things going on at home. And so it was very easy to justify my delay in recording. .

[07:20] So what if it's not perfect? The sky's not gonna fall. Chickens, won't start speaking French. And I won't be less of a boss. If it's not the most popular episode.  If nobody downloads it, then I'll have it to listen to for posterity

[08:01]  I wish I could like wave my magic Harry Potter wand over here and, and banish it forever. But let's be real, anytime we step up bigger. It's going to show up again.

Resources and Links mentioned in this episode:

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More about the “My Good Woman” podcast

My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, leading enterprises that are changing the world. Follow along so that you can catch all of the episodes. And before you go, leave us a review!

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

22 Aug 2023026 | Pleasure as a Productivity Hack: How to Fuel Your Work and Life with Time Management as Female Leaders, with Joy with Courtney Long00:48:24

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Today, we're off on an enthralling voyage sweeping from Michigan's heart to the awe-inspiring desert vistas of Phoenix, Arizona. Serving as our guide is the exceptional Courtney Fae Long – international speaker, author, and visionary extraordinaire in leadership development, with a laser focus on lifting women up.

Ladies, let's admit it – often, our needs end up squashed at the end of that endless to-do list. But guess what? In this episode, we're flipping that script and putting self-nurturing front and center as the key to unleashing our genuine power. Courtney and I are plunging headfirst into the world of pleasure, self-awareness, and self-love in the lives of female leaders.

So, rev up that internal battery because we're about to uncover the enormous worth of infusing joy into every nook of your life – whether you're in the work whirlwind or soaking in your cherished personal moments. When you prioritize your well-being, you naturally become the crème de la crème of leaders for everyone in your orbit.

In this episode, Courtney and I discuss:

  • The value of weaving pleasure into all aspects of your life, from work to personal time.
  • Cultivating personal and body awareness for better decision-making and passion-fueled projects.
  • Exploring how joy benefits your mental and physical health while bolstering productivity and innovative thought.
  • Reinforcing the need for self-love and sacred self-care as a driving force in the empowerment of female leaders.
  • Taking joy breaks to refuel and get more done in less time.

This episode at a glance:

[05:25] As women, we are so caring and nurturing. We nurture others, we nurture our business, and we often put ourselves last on our to-do list.

[08:34] Our sexual energy is just this feeling of aliveness and joy and passion and creativity, which can be channeled into our work in our creative projects. 

[12:48] We know when something lights us up and when something aligns with us. It's important to say no to the ones that don't light us up and to say yes to the ones that light us up.

[16:45] Cause when we get stressed, we tend to disconnect from our body and go way into our head and the anxiety feeling. 

[22:40] Our happiness matters. The bottom line matters. The task at hand matters. The project matters. But if we're not happy, healthy, and energized, we can't show up.

 

Resources and links mentioned in this episode


You might also like

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

24 Aug 2023027 | Break the Glass Ceiling As A Female Leader, MGW: A Women's Equality Day Special00:15:23

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Today isn't just another day. No, it is a celebration of how far we've come and a reminder of where we need to push next. Welcome to a special episode recorded on a day close to my heart and journey, Women's Equality Day. 

This isn't just any date on the calendar. It is a day to recognize the crazy, thrilling rollercoaster ride of entrepreneurship. So buckle up. We're diving into the nitty gritty of business, bias, and breaking ceilings. We will discuss why more women should hop on this wild ride of starting their own business and spoiler alert. It's pretty darn empowering.  

In this episode, I cover:

  • Why fostering gender equality in today’s corporate setting matters so dang much.
  • The unique edge women bring to the entrepreneurship landscape.
  • Where women have been and where we might be going in the workplace
  • How to cultivate an inclusive and equitable workspace.
  • The power, influence, and money accessible to women through entrepreneurship.


This episode at a glance:

[03:35] When I looked back into the patterns of my own life. I saw that I was constantly supporting others and not receiving the acknowledgment or credit that I was looking for

[07:08] If we can build a self-driving car, but we can't figure out how to pass the equal rights amendment or pay women equally for work done. I think that's just nonsense. 

[09:07] Men overinflate their skillsets, and women underestimate their skillsets. And so it's not a lack of capability that's holding us back. It's a dearth of opportunity, how we see ourselves and how other people see us

[10:54] Women's Equality Day is an opportunity to reflect on the progress. It's a chance to consider your own career trajectory. The obstacles you've faced and the potential for growth and empowerment through entrepreneurship

[13:18] You have the potential to help usher in a new era of entrepreneurship that's innovative, socially responsible, and built on equal opportunities.  Let's make entrepreneurship the new norm. 


Resources and Links mentioned in this episode:


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More about the “My Good Woman” podcast

My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, leading enterprises that are changing the world. Follow along so that you can catch all of the episodes. And before you go, leave us a review!

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

29 Aug 2023028 | Scale or Fail? 5 Essential Business Strategies for Female Leaders Building Business Empires from Scratch00:24:01

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Picture this: a bustling city, a woman in her prime, striving, hustling, like an ant carrying a load thrice its size. That was me. My world revolved around corporate towers, meetings, and unending to-do lists. It was as thrilling as it was exhausting.

But little did I know destiny had an unexpected twist for me that would change my path forever.

 If you've ever caught yourself daydreaming about starting your own business and calling the shots without a soul to answer to, except maybe your cat, then buckle up because we're about to take a detour from Dreamville and land smack dab in the middle of reality city where you trade your business fantasies for a CEO nameplate. 

In this episode, I share:

  • The unvarnished truth about the roller coaster ride of entrepreneurship, coupled with practical strategies to overcome it.
  • The importance of mentors to steer your entrepreneurial ship in the right direction.
  • The art of business strategy and finance, and how it can catapult your business towards success.
  • The benefit/results of persistent learning to unlock your entrepreneurial capacity.
  • The significance of personal growth and adaptability and how these traits can forge a path to a thriving entrepreneurial life.


This episode at a glance:

[03:48]   I've always been a city girl. I love working in very urban environments with lots of, with a high population. But I was getting to a point where I just didn't want to struggle like that anymore. I wanted the flexibility to be with my future kids.

[06:08]  I jumped into entrepreneurship like a cat on a hot tin roof. I was scrambling, struggling, and occasionally face-planting. Picture me like what claws out, like sliding down the roof, trying to hang on. 

[09:11]  Looking back, having a solid coach or mentor would have made all the difference. We may still have been in the same debt. It may still have taken the same time to pay it off. But where I put the money to grow and to support myself would have been better utilized. 

[14:31] We've all grown, learned, and risen together in our businesses. And it's in these moments that you realize that you're not just a chick with a dream. You are a Phoenix rising from the ashes of corporate life.

[15:27]  Not everyone is built to weather the storm of entrepreneurship. It is a rollercoaster ride where you are both the rider and the operator. But if you've got that little voice whispering, you could do this. Then you've got to listen.


Resources and Links mentioned in this episode:


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Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

31 Aug 2023029 | From Corporate to CEO: 3 Secrets to Conquering Entrepreneurial Anxiety for Female Leaders00:18:37

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Alright, let’s get real for a hot second. 

Have you ever had that entrepreneurial anxiety gremlin whispering, “You’re not cut out for this. Just stick to the 9 to 5”? And every time you try to shove that noisy critter into a corner, it gets louder and clingier, like bubblegum on a hot sidewalk. We've all been there, sweating bullets, feeling like our entrepreneurial dreams are slipping through our fingers. But drama aside, what if there was a slick way to kick that anxiety to the curb and strut into your business like the rock star you truly are?

Hold onto your headphones because today, we're spilling the tea on how to trade in that stale corporate cubicle for a swanky home office, all while making that anxiety your footstool. This ain’t your average pep talk. Picture less boardroom blues, and more Beyoncé vibes. Let’s crank up the confidence and do this thing, shall we?

In this episode, I cover:

  • The strategies for reducing your fear as you venture into the business world.
  • Conquering anxiety
  • Recognize the importance of making wise investment decisions
  • How to make your entrepreneurial dreams into reality
  • The value of creating your own identity as an entrepreneur


This episode at a glance:

[03:14]  Stepping into the entrepreneurial gladiator ring can feel like the ultimate doom, especially if your safety net has always been corporate cubicles.

[05:17] I also like to remind you that in today's environment, there's no such thing as corporate stability. Anybody could be laid off at any time. So why not bet on yourself? So why not bet on yourself?  

[10:39] You were somebody who has managed to figure out how to make your life work in a high-powered position. And you've managed to get hired and to level up in your position. So you will do it again. And this time, the rewards will be wholly yours.

[12:48] Once you switch to the solo salsa of entrepreneurship, It is about you, your ideas, and an open dance floor.  The good news is you call the shots. The bad news is you call the shots.  There is no one else to hold accountable but your lovely, hardworking self. 

[15:37] This is not about using people. It's about building genuine connections, exchanging value, and growing together.

Resources and Links mentioned in this episode:

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More about the “My Good Woman” podcast

My Good Woman is a

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

07 Sep 2023030 | Laying Down The Law: How To Boost Business Credibility & The Best Strategy with Heather Pearce Campbell00:53:20

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Feel in over your head with legal mumbo jumbo for your business? Worry your partnerships won't hold up legally? Frustrated your hard work could get stolen?

I've been there. 

But today I've got savvy attorney Heather Pearce Campbell spilling her legal secrets so you can establish real legitimacy and take your biz to the next level.

Heather is a warrior mama, nature lover, and dedicated legal coach for world-changing entrepreneurs. With her legal and business smarts, she's sharing hard-hitting advice to help you boost credibility and tackle legal pitfalls head-on.

Whether launching or scaling, this episode will give you the legal know-how to arm your growing business for success. Let's level up legally together!

In this episode, Heather and I discuss

  • The importance of strong legal structures in building your business credibility
  • Prevalent legal challenges for online businesses and strategies to tackle them
  • How to create effective agreements that lay the groundwork for fruitful partnerships/business partnerships.
  • How female entrepreneurs can arm themselves with legal knowledge for the success of their businesses.
  • All the tools to keep your business running smoothly

This episode at a glance:

[03:39] It's never a straight line. Getting anywhere in business is certainly not a straight line. We don't often get the foresight to know exactly where we're landing. And so it's really about what is the right next step. And sometimes, that right next step is a leap.

[08:11] I ended up launching my own practice right out of school. And I looked back, and I was like, that was crazy. Part of me is like, oh, I can't actually believe I did that because I didn't know what I was doing.

[18:29] With every new development, new tool, new opportunity for sharing a new way to interact with your audience, the le like the minutia of legal challenges that start to happen 

[25:20] I love them because so many of them, by the time they're making that leap out of corporate, it's because they're really pursuing what's in their heart. They are making a decision that feels clear, and that's exciting. Even if it causes some nerves, you know what ifs, big life changes, do that. But they're often really committed to the success of their next thing.

[34:06] We get to choose the experts or collaborators or partners that we bring into our lives, and it's our job to know what they're there for.


Resources and links mentioned in this episode

You might also like

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

13 Sep 2023031 | Transform Your Hustle: 7 Ways Napping Boosts Creativity & Business Success for Women Entrepreneurs00:09:01

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Have you ever wondered about the magic that happens when you rest? In this episode of My Good Woman, we dive into an unconventional celebration of a new kind of laziness – one that is strategic, soul-nourishing, and designed to recharge and revamp creativity in the entrepreneurial world.  

Let’s go! 

We will challenge societal judgments around taking breaks and embrace the liberating philosophy of working hard and napping harder. If you're ready to redefine your path to success, listen to this episode as we learn to bet on ourselves.

In this episode:

  • How personal freedom shapes your entrepreneurial journey.
  • The importance of balancing creativity and productivity in entrepreneurship.
  • Revisiting the concept of "laziness" in the context of self-care.
  • Why downtime is crucial for innovation/invention.
  • Revealing the “Genius List” for getting the most from your “lazy” time.


This episode at a glance:

[03:39] It is time to toss those judgy voices out of our mental boardrooms and embrace the glorious, liberating philosophy of working hard and napping harder. 

[04:32] Entrepreneurial fear would have me always working unless I was with my family or sleeping.

[05:32] This is not just about being a renegade or a rebel; it's about creating an ecosystem that promotes creativity and productivity.

[06:46] Embracing balance will allow you to better help your clients work less, achieve more, and understand their leadership styles and strengths.  

[07:16] This isn't about shirking responsibilities. It's about refreshing your mind, rebooting your creativity, and ultimately redefining your freedom. 


Resources and Links mentioned in this episode:


You might also like:

More about the “My Good Woman” podcast

My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, leading enterprises that are changing the world. Follow along so that you can catch all of the episodes. And before you go, leave us a review!



Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

27 Sep 2023032 | Master Your Transition: 5 High-Value Launch Business Strategies for Corporate Stars Turned Entrepreneurs00:37:28

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Today, we're about to trash your B-school textbooks. Why? Because you, my high-level corporate star, deserve to step out and shine on your own. You deserve to start a business, and guess what? You don't need a fancy website or a 50-page business plan to do it. 

So grab your notepad and some glitter for the rebellion, and SAVE this episode. Let's dive into the real deal on starting a consulting business that doesn't suck. 

In this episode, I will discuss:

  • Discover the unexpected goldmine already in your hands for starting a business.
  • Learn how to communicate your unique value to attract your ideal clients.
  • Find out the crucial step that most entrepreneurs skip that sabotages their success.
  • Hear why you should price your services higher and command what you're worth.
  • Why you should start selling before you think you're ready.


This episode at a glance:

[05:35] It's not about changing who you are and going out and getting a whole bunch of new skills. It's about changing how you perceive and present yourself. 

[11:49] The process you use to learn may likely be the process you will take your clients through when you work with them.

[18:38] This is not a right answers game coming up with your ideal client profile. It is an amalgam of many different kinds of people you've worked with, brought together in one specific group or one specific description.

[21:35] You start with curiosity, continue with authenticity, and remember to sprinkle in some of your magic. Be vulnerable; be a little weird if you need to. And just think of it as making new friends instead of driving sales.

[26:53]  When you’re pricing, I know you'll probably have some mindset challenges. It's going to feel wobbly to embrace that number, but you can do it. 

Resources and Links mentioned in this episode:


You might also like:

More about the “My Good Woman” podcast

My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, leading enterprises th

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

02 Oct 2023033 | How to Not Fail in Your First Year in Business: The Importance of Business Strategy & Time Management00:10:41

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Ever wonder how some startups effortlessly dodge the blunders of their first year while others struggle to stay afloat? Are you curious about the secrets behind transitioning from the corporate world to the entrepreneurial race with finesse?

In this insightful episode, I will take you through the pitfalls to avoid in your first year of entrepreneurship. With a rich blend of wisdom, humor, and personal anecdotes, we will dive into the five rookie mistakes that new founders commonly make and how you can seamlessly sidestep them to set your startup on a path to success. 

In this episode, I share:

  • How to embrace imperfections and avoid the trap of overthinking.  
  • The importance of engaging with potential clients through active listening.
  • Why financial prudence in your startup's early days is necessary.
  • My secret weapon for keeping your vibes high when launching a business
  • The bonus mistake (#6) too many new entrepreneurs make.


This episode at a glance:

[03:22]  Don't wait on perfect conditions for success to happen. Just go ahead and do something. Because while you're out there waiting for the mythical ideal moment, other moguls are making moves.

[05:15]  Stretch every dollar and ask yourself if the spend that you're about to make will likely lead to sales in three steps or less.

[06:17]  So the strategy not only guides you but also builds confidence so that you can face the ups and downs coming because you're an entrepreneur. 

[06:39]  None of us is great at everything, especially when it comes to business. We need to improve and find people who are better at things than we are.

[9:13] Corporate may have rewarded you for playing safe, but entrepreneurship is like jazz mixed with a bit of speed metal. You improvise, adapt, and dance to the change of the beat at high speed.


Resources and Links mentioned in this episode:


You might also like:

More about the “My Good Woman” podcast

My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, leading enterprises that are changing the world. Follow along so that you can catch all of the episodes. And before you go, leave us a review!



Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

28 Nov 2023034 | Resilience Rules: Turning Trauma into Triumph As Female Leaders with Alyse Maslonik00:42:26

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From a childhood bouncing between foster homes to becoming the CEO of a multimillion-dollar company, Alyse Maslonik's story proves our circumstances don't define our future.

Alyse grew up in generational poverty and suffered unimaginable abuse, leaving her voiceless and believing she didn't matter. But Alyse was determined not to let her traumatic past write her future story.

She funneled her pain into purpose, starting a company dedicated to providing educational scholarships to underprivileged youth. Now, Alyse is uplifting thousands of students and blazing a trail for women entrepreneurs as one of the top 3% of female business owners nationwide.

Listen to this inspiring firsthand story of resilience. Alyse's journey from a domestic abuse shelter to a trailblazing CEO will leave you believing no obstacle is too great when you have a purpose on your side.

In this episode, Alyse and I discuss

  • Harnessing your anger or adversity as fuel to drive you towards a purpose bigger than yourself. 
  • Sharing your authentic story and passion when pitching your business idea. 
  • Building a team that supports you fully, both personally and professionally. 
  • Staying fiercely committed to your mission through failures and wins alike.
  • Making time for loved ones even amid growth and demands.

This episode at a glance:

[03:12] Started in a domestic abuse shelter. That is where I lived. I did not have. We just ended up there with the clothes on our backs, Dawn, like that's all we had. And so, to be ranked among the revenue-generating women-owned businesses in the nation blows my mind every day.

[11:31] I want to watch their families' lives change and not struggle paycheck to paycheck. And for me to have a hand in that motivates me every day to keep going because I get to see the change that I wished I had at an earlier age. It's healing.

[12:12] I have a quote I've learned is true. Running away from your trauma is a race you'll never win.

[21:36] Being uncomfortable and hearing someone's story is sometimes the key to growth and being a better person and more compassionate

[24:39] It's important to be raw and honest so that they can see, you know, there is light even when it feels so, so, so, so dark. And there is love after violence, you know. 

Resources and links mentioned in this episode

You might also like


More about the “My Good Woman” podcast

My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the ta

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

30 Nov 2023035 | How To Ditch Perfectionism And Overcome Content Creation Paralysis Using Time Management For Female Leaders00:07:20

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Does this sound familiar? You've been told that to succeed as an entrepreneur, you must strive for perfection in everything you do. But here's the harsh reality: chasing perfection is causing you more pain than progress.

You're pouring countless hours into perfecting every detail, only to find that it's not yielding the desired results. It's time to break free from this cycle of frustration and embrace a new approach that prioritizes progress over perfection.

In this episode:

  • Learn how perfectionism as an entrepreneur is an unhelpful hangover from corporate culture
  • Discover that only 3-4% of followers see your social media posts initially due to algorithms
  • Understand how perfectionism can silently kill your progress and sharing of content
  • Realize you can repurpose and reuse content, even if it got engagement previously
  • Be inspired to prioritize consistent value for your audience over perfection, and start posting regularly


This episode at a glance:

[02:15] Perfectionism is a hangover from my corporate days. In the corporate world, we're conditioned to get it just right for that one boss, that one feedback loop.

[2:55] The only way that we know that our content, emails, social posts, and ads are actually making a difference is if they engage, comment, download, or buy. 

[04:27] Nobody's sitting on pins and needles waiting for your content. Perfectionism is the entrepreneur's silent progress killer. 

[05:13] Your content doesn't need to be perfect, but it does need to be out there to work on your behalf. 

[06:19] So start posting. Stop seeking that elusive perfection and start connecting with your audience. 


Resources and Links mentioned in this episode:

You might also like:

More about the “My Good Woman” podcast

My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, leading enterprises that are changing the world. Follow along so that you can catch all of the episodes. And before you go, leave us a review!

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

05 Dec 2023036 | Scale Fearlessly: The AI Blueprint Strategy for Female Entrepreneurs Ready for Exponential Business Growth00:24:52

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We've all been there - launching a business enthusiastically, only to lose ourselves in the hustle. It's a common pitfall in the world of start-up business.

If your strategy remains unclear, you'll miss out on potential revenue and risk your sanity. 

In this episode, we're exploring a solution: artificial intelligence. AI isn't the exclusive playground of corporate giants, nor is it a scary robotic menace. It's the unsung hero, patiently waiting in the wings to make your business journey more manageable.
 

In this episode:

  • Learn why you need a clear business strategy and how to create one using AI to make it easier.
  • Get tips for optimizing your brand experience for your audience.
  • Discover how to communicate openly with your followers.
  • Find out how to balance your pricing appropriately.
  • Understand how to use AI tools as collaborators in your business.


This episode at a glance:

[06:02] We're going for that sweet spot where value is being exchanged, where your clients put some skin in the game and feel like they're growing, learning, and getting what they want out of your work.

[13:48] Sometimes, AI is not very accurate. We're doing everything that we can to help match it appropriately to you and your business, but you always need to review. 

[14:07] It's not all going to be perfect. Get feedback from close peers, a coach, or a mentor because they might see things you've missed.

[19:31] We're using AI to collaborate and partner with you. To help reduce the time it takes to get to that rough draft so that you can get out there and start selling.

[21:47] Work on your value proposition. Make what clients get for each price point clear because sometimes it's not about being the cheapest. It's about offering the most value.


Resources and Links mentioned in this episode:


You might also like:

More about the “My Good Woman” podcast

My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, leading enterprises that are changing the world. Follow along so that you can catch all of the episodes. And before you go, leave us a review!

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

07 Dec 2023037 | Backstage Pass: Inside an Elite Women’s Mastermind Group For Female Leaders00:47:17

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Several years ago, I was at a crossroads in my personal and professional life. I had big dreams and ambitious goals, but I often felt like I was navigating uncharted waters alone. That's when I embraced the idea of joining a mastermind, surrounding myself with like-minded individuals who could provide support, fresh perspectives, and accountability. 

The best decision I’ve made so far!

This episode is going to be a little different. We are going on a journey through my personal experience with masterminds with my actual Business BFFs! I can’t wait for you to meet them.

Whether you're an aspiring entrepreneur, a seasoned professional, or someone looking to level up in any aspect of your life, masterminds can be the key to unlocking your fullest potential.

In this episode, we discuss:

  • What a mastermind group is all about
  • Benefits of being part of a mastermind
  • The significant growth and success through mastermind groups
  • Explore various types of mastermind 
  • Discuss emerging trends in the world of mastermind groups


This episode at a glance:

[05:51] You have those intuitive moments sometimes where you're scared, but you know it's the right move for you, and I'm so glad I followed through with that.

[15:37] The best part of a mastermind is holding that space for one another and believing what is possible for other people and then for the group as a whole.

[22:14] This is the group that has been the glue that's held my bones together when I felt like I didn't even know what I was doing.

[31:59] Regardless of whether you can relate or connect to what I'm personally going through, you're always there for me. You're always listening.

[44:48] This is like a marking moment, a milestone moment where we got to come together and do this and appreciate why we did this in the first place


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More about the “My Good Woman” podcast

My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, leading enterprises that are changing the world. Follow along so that you can catch all of the episodes. And before you go, leave us a review!

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

22 Dec 2023038 | Ditch the VC: 4 Funding Alternatives for Female Leaders to Scale Fast00:11:42

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Imagine your business as a house and funding as its unyielding foundation – we're here to ensure it's sturdy, robust, and ready to weather the entrepreneurial storms. 

Today, we're not just setting sail; we're diving into the art of alternative funding because, my good woman, the traditional paths are not the only routes to success, especially for service-based businesses. As we unravel the tales of triumph and the occasional stumble, you'll discover the power of grabbing that cash upfront to power your business.

In this episode:

  • The importance of securing early funding for startup businesses
  • The unseen challenges faced by female founders
  • Importance of focusing on business development and service delivery
  • The myth of venture capital and its suitability for service-based companies.
  • Funding strategies tailored for your business


This episode at a glance:

[2:51]  Founders are trying to wear too many hats with little support, and they can't spend the time they need on business development

[03:21]  Venture capital might seem like the big, shiny answer, but there are better fits for a service-based business. 

[04:58] A well-crafted campaign can turn your idea into a reality and a crowd of supporters into lifelong customers. 

[07:30] Most women tend to want everything to be pretty polished and perfect and will spend a lot of time behind the curtain preparing this business

[10:53] There is no one-size-fits-all  in funding, so you need to explore, experiment, and find out what works for you


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More about the “My Good Woman” podcast

My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, leading enterprises that are changing the world. Follow along so that you can catch all of the episodes. And before you go, leave us a review!

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

16 Jan 2024039 | From Red Carpet to Revenue:5 Business Building Lessons & Strategies Learned from Coaching Golden Globe Winners00:16:45

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Ever wondered how Hollywood strategies can skyrocket your small business success?"

In this episode, we're diving into the heart of small business success, drawing inspiration from the dazzling world of Golden Globe winners. You'll get the lowdown on how these stars architect their dreams into reality, the unseen resilience behind their glam, and the secret sauce of rapid adaptation. 

Plus, we'll dive into the art of genuine networking in Tinseltown. So, grab your headphones and join me for a journey into translating Hollywood's sparkle into small business gold.

In this episode:

  • Dream Architecting: Learn how to transform your dreams into reality like Golden Globe winners.
  • Resilience Behind Glamour: Discover the untold stories of grit and perseverance in the entertainment industry and how to adapt them to your business journey
  • Mastering Rapid Adaptation: Understand the importance of evolving quickly and effectively, professionally and personally.
  • The Art of Genuine Networking: Uncover the secrets to building meaningful and lasting connections in any industry.
  • The Real Magic of Hollywood: Get an insider's perspective on the blend of talent, hard work, and strategic decision-making that leads to business success.


This episode at a glance:

[05:20] I know more than many how arduous the journey was for that person or that group of people to be standing there accepting that award.

[09:02] Behind every thank you is a tale of tenacity and a massive support team. These winners don't just stumble. They get back up, they bounce back like they're on a trampoline, and they turn setbacks into comebacks.

[12:41] They strike while the iron's hot. Working with professionals who move at this pace has seriously upped my communication game. And it reminds me to tune up my ability to assess opportunities. It has also helped me. Tune up my ability to assess opportunities that are right for me.

[13:14] People in the entertainment industry. Don't just network. They make connections that count.

[15:03] I love some chunky diamond jewelry and a gorgeous dress. But what's underneath? That is grit, gumption, and a whole lot of guts.


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More about the “My Good Woman” podcast

My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-bust

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

19 Feb 2024040 | Scale Your Business Now: Overcome Overwhelm & Boost Efficiency for Female Founders00:35:51

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In this episode we're diving into a goldmine of organizational wisdom with the guru of getting-it-together, Wendy Ellin. She's not just rearranging your pens and papers; she's reshaping your entire approach to running your business. 

Imagine transforming your chaotic, paper-strewn hellhole into a zen den of efficiency—Wendy's got the secret sauce. And it's not about working your fingers to the bone; it's about smart systems that spark joy and breed productivity. We're peeling back the layers on why your desk looks like a disaster zone and how to flip that script. 

Wendy's not just your guide to a tidier inbox; she's the mentor you never knew you needed, turning your work life from a source of stress to a wellspring of satisfaction. Buckle up, because this episode is a game-changer for any business owner who's ever felt buried under a mountain of unsorted papers and endless to-do lists.


In this episode, Wendy and I discuss

  • How to scale your small business by transforming chaotic workspaces into models of organization and productivity.
  • Systems that not only streamline your business processes but also infuse the joy and efficiency crucial for scaling your small business.
  • The psychological barriers to organization in small businesses and how overcoming these can be a game-changer for growth.
  • Practical, scalable solutions customized for your small business to ensure your growth is sustainable and manageable.
  • Taking charge of your small business growth, reducing stress, and finding greater satisfaction as you scale your enterprise.


This episode at a glance:

[02:11] It's one thing to love what you do and it's another to love the way you do it 

[08:29]  Piling is not an option any longer. Cause if you let it be your option, it's gonna be your one and only option. 

[12:36]  It just makes me want to cry hearing the story of this woman who was buried under piles and now she's sitting in a beautiful space that she's proud and excited to invite people into.

[21:47] I have a core value that speaks to who I am and the way I live my life, and that's reliability. And so I'm never going to tell you I can do something if I can't do it.

[31:20] Get rid of everything you like. Because that's what gets you in trouble to begin with. You see it, you like it, you buy it. We're consumers, we're consumed with consuming. You like it, so you buy it. But it doesn't really make you look good. 


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Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

16 Apr 2024041 | 51% Female: Why Having Women in Leadership Is The Best Business Strategy00:13:23

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In this episode, we're diving deep into the shocking reality of leadership disparity, uncovering how despite making up 51% of the population, women hold a measly fraction of leadership positions across the board. 

But it's not all doom and gloom—prepare to be inspired by female leaders who've shattered glass ceilings and transformed their organizations through inclusive, empathetic leadership. 

From actionable steps to redefine pathways to leadership to a powerful call to action for immediate change, this episode is a rallying cry for gender parity in leadership. 

In this episode,  you'll learn:

  • Why including women in leadership roles isn’t just fair—it’s a proven strategy for boosting profitability and innovation.
  • Three compelling reasons to prioritize gender diversity in your business strategy for greater economic success and social impact.
  • How businesses with female leaders excel in governance and performance, providing a clear roadmap for your scaling strategy.
  • How we can challenge the status quo and work towards a future where leadership reflects real demographic diversity.

This episode at a glance:

[02:35] They may be men who are sympathetic or empathetic to helping women grow into leadership, but the bottom line is those decisions are still made by men. 

[03:45] This country was built on capitalism, on making money. So why would you not move your corporate model to something that has been proven to be more profitable?

[05:45] Today's barriers are less about slamming doors in your face, and more about subtly steering you away from them. And this is what keeps us complacent.  

[09:35] The ripple effects of female leadership extend far beyond the boardroom or the halls of government. They reach into the heart of society.

[12:03] Make it okay for women to say no to pleasing people, over-commitment, and having to be pretty, polished, and perfect all the time.

Resources and Links mentioned in this episode:

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More about the “My Good Woman” podcast

My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, and leading enterprises that are changing the world. Follow along so that you can catch all of the episodes. And before you go, leave us a review!


Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

19 Apr 2024042 | Negotiate Like a Boss: How Ambitious Women Get What They Deserve: The Power Of Female Leaders with Tabatha Jones00:43:11

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My Good Woman, are you sick and tired of the corporate boy's club underestimating you at every turn? Of watching less qualified colleagues get promoted over you while your badassery gets swept under the rug?

Then listen up. This episode is your battle cry for smashing through that thick glass ceiling once and for all. My guest Tabatha Jones, shares invaluable insights asking for what you’re worth, shattering self-limiting beliefs, and overcoming imposter syndrome.

You'll learn how to loudly and proudly trumpet your biggest wins so the bigwigs can't ignore you anymore. Tabatha shares her most rebellious tips for selling your skills with boundless confidence. And you'll discover surefire mindset shifts for embodying the fearless negotiation queen within.

If you're ready to go from overlooked underling to unstoppable female force, then stop reading this and press play, MGW. Let's get that cash and career respect you deserve!


In this episode, 

  • I'm exposing the 3 rookie mistakes stunting your growth as a woman business owner. Discover how to sell your skills, get the promotions you deserve, and shatter that glass ceiling!
  • Tabatha Jones and I share strategies for confident communication that propels you from an overlooked underling to an unstoppable female force.
  • Tabatha shares the confidence playbook to help you boldly articulate your value, squash imposter syndrome, and rise to the highest levels of leadership.


This episode at a glance:

[05:36] She's not confident bringing up numbers that highlight her accomplishments or her benefit to the business and it is stopping her dead in her tracks. 

[12:10] I just kept doing it. So, in my young, ambitious, excited self, I loved my boss, didn't want to change jobs, so this is where I'm going to stay.

[16:25] You've got to invest in yourself and just keep having those conversations and remaining visible.

[17:31] I just want women that are in a corporate setting to check in with themselves is what you're doing versus what you're being paid in alignment.

[23:23] We have to get out and advocate for ourselves and we have to be able to talk up. Talk about ourselves and the things that we're accomplishing.

[36:55]  You don't need to sound rehearsed, but you need to be confident in what you're saying and get your points across.


Resources and links mentioned in this episode


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Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

24 Apr 2024043 | Keep Your Sparkle. 7 Strategies to Scale A Personal Brand-Centered Business as Female Leaders00:12:00

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In this episode, delve into the art of scaling your personal brand. Navigate through the delicate balance between expansion and resource management, ensuring your business flourishes while maintaining your unique touch. 

But that's not all—learn the secrets of systematizing success, building your dream team, and forging strategic partnerships that elevate your brand to new heights. If you're ready to grab the transformative power of scaling your service-based business, this episode is your roadmap to bold, beautiful, and brilliant growth.


In this episode, I discuss:

  • The secrets of scaling your personal brand with expert guidance.
  • How  to navigate the balance between expansion and resource management.
  • Systematizing success while maintaining your unique touch in scaling your business.
  • Assembling your dream team and forge strategic partnerships to elevate your brand.
  • Gain a clear roadmap to bold, beautiful growth with actionable strategies for your service-based business.


This episode at a glance:

[04:02] Even the most personalized service has elements that can be systematized without dimming your sparkle.

[02:24] Scaling effectively means increasing your capability and reach without a significant increase in costs.

[03:39] Consider yourself the face of the brand, rather than the brand itself.

[08:21] Be consistent with your brand voice, because your story is your brand's backbone

[10:06] keep your digital platforms pulsing with that fresh, real content that resonates with your core message.


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My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, and leading enterprises that are changing the world. Follow along so that you can catch all of the episodes. And before you go, leave us a review!

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

14 May 2024044 | Mastering Executive Presence: 5 Essential Traits of Magnetic Leaders00:15:19

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Are you ready to step up your leadership game and truly inspire your team? Together we will learn the art of magnetic leadership that makes leaders irresistibly compelling.

Let’s unpack the five pivotal elements of charismatic leadership, from the allure of executive presence to the genuine connection of authentic leadership. Discover actionable strategies and insights that have boosted team engagement and productivity by over 50%.


In this episode:

  • You'll discover the 5 crucial elements of magnetic leadership that can transform your business, including how to identify your unique strengths and build a supportive network.
  • You'll uncover the secrets to executive presence and impactful communication, essential for scaling your business and improving employee engagement by up to 50%.
  • You'll learn 3 key strategies for authentic leadership and vulnerability that will enhance trust and retention within your team in today's hybrid work environment.

This episode at a glance:

[02:08] Most people when they are in leadership, think that they have a pretty strong understanding of themselves or how they're leading,   but it's always through our own personal lens

[04:09] We have an advantage that we're still not fully leaning into, and that is using vulnerability to engage and lead our teams. 

[05:49] So being an authentic leader means being able to share your true, real self with your team.

[07:31] The art of communication is the language of leadership.  Everybody communicates just a little bit differently.

 [11:10] Your job as a leader is to get the team over the goal line to reach all those goals. And then a secondary goal is to mentor them into greatness, to help them improve, grow and promote

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More about the “My Good Woman” podcast

My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, and leading enterprises that are changing the world.
 
Follow along so that you can catch all of the episodes. If you liked what you heard, don’t forget to subscribe, so you never miss an episode. And before you go, leave us a review - it would mean a lot to us!


Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

17 May 2024045 | Cultivating Culture: The Unique Impact of Female Founders00:13:02

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Are you ready to discover how female founders can transform company culture into a powerhouse of innovation and collaboration?

In today's rapidly evolving business landscape, understanding and leveraging the unique leadership qualities of women can be the key to overcoming challenges and driving your company toward unprecedented growth. 

We’re diving deep into why and how female leadership styles can create more inclusive, innovative, and productive workplaces.

Listen now to unlock the secrets of impactful female leadership and start transforming your business culture today!


In this episode, you’ll discover

  • In this episode, you'll discover 5 powerful leadership traits female founders use to boost business growth and enhance team collaboration. 
  • In this episode, you'll discover how to increase employee satisfaction by 22% through inclusive and transformational leadership.
  • In this episode, you'll discover 3 essential strategies for scaling culture in your small business to drive long-term success.


This episode at a glance:

[04:56] Female leaders tend to be more democratic in their leadership approach. Which encourages participation and values input from members of the team.

[06:15] Inclusive and innovative leadership approach. Is a super valuable one when it comes to building culture.

[07:11] Rituals aren't just for sororities. They are the foundations of connecting and bringing people together.

[07:35] Find something that can be consistent that you know, can be scaled, that more people can be added to it. Because you want to make sure that what works for five people can work for 50 or more as you grow. 

[10:07]  The goal of culture is to help people feel like they belong and that they are a part of something bigger than themselves when they are doing their work. 


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More about the “My Good Woman” podcast

Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, and leading enterprises that are changing the world. Follow along so that you can catch all of the episodes. If you liked what you heard, don’t forget to subscribe, so you never miss an episode. And before you go, leave us a review - it would

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

21 May 2024046 | The Female Founder Redefining an Industry: April Moss on Innovation00:39:43

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Ever wonder how to leap from a corporate gig to becoming an industry-changing entrepreneur?

In this episode,  you’ll learn how one trailblazing woman transitioned from corporate to startups, pivoting across industries and creating transformative change in construction tech.

April Moss, a co-founder of DigiBuild and Executive Director of the Construction Technology Institute will share how her personal story shaped her drive for change, and discover actionable strategies for breaking into new industries.  

April’s knack for innovative solutions and her work with the Construction Technology Institute will make you rethink how you tackle your own business challenges. Plus, she spills her secrets on leveraging emotional intelligence and community building to create unstoppable teams. 

 Don’t miss it—this episode is packed with insights to skyrocket your business growth!


In this episode, you’ll learn:

  • The essential tools every female founder needs to conquer the corporate-to-startup transition and drive sustainable business practices. 
  • How emotional intelligence and building community can transform your leadership skills and overcome startup challenges 
  • Three powerful business growth strategies from April Moss's transition from Proctor & Gamble to a successful startup in the construction industry.


This episode at a glance:

[02:30] It's not really about the industry you're in, but it's about the skills and understanding yourself and what you bring to the table.

[17:22] Understanding the pain points of your customer is where your new business idea can really start to take off.

[19:27] A lot of people are suffering in this industry. Being able to come alongside people and share with them and help them in a very meaningful way, however that looks, I think that's organic growth.

[29:28] Being honest with yourself about what you're good at, what you're not, but still not making excuses for trying to improve yourself holistically, I think is important.

[32:06] When it comes to building your team, you're looking at what their individual strengths are, and then how you guys can all work together.


Resources and Links mentioned in this episode:

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Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

24 May 2024047 | Why Layoffs and Cultural Shifts Are Your Launchpad00:09:13

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Ready to seize the moment and turn industry chaos into your launchpad? In this episode, we're exploring how to build something extraordinary on a shoestring budget. I'll share secrets to skyrocketing business growth, igniting the CEO within you, and making bold moves amidst major industry shakeups. 

You'll get the scoop on affordable, accessible tools and strategies to kickstart your venture. Plus, we're dreaming big about a future where women hold 51% of leadership roles—because your success is not just personal, it's a game-changer for all of us. I am already proud of you, My Good Woman!


In this episode,

  • You’ll learn how to capitalize on industry chaos and cultural shifts to launch and grow your business.
  • You’ll takeaway strategies/tips to ignite your inner CEO and make bold moves during times of uncertainty.
  • You’ll discover affordable and accessible tools and strategies to kickstart your venture on a budget.
  • You’ll learn the importance of women in leadership roles and how your success contributes to a larger movement for gender equality in leadership.


This episode at a glance:

[02:42] There are women who have been climbing the ladder who may not have been able to get past a certain rung that are being let go and set loose, and that's ‘possibility’ everywhere.

[03:05] This is a moment of possibility. This is your sign. This is now. This is your time to build and create something. 

[05:27] There were some longer nights, some earlier mornings. Some weekends to be able to learn how to do it all. 

[06:08] You may just need somebody to hold your hand a little bit and mentor you. 

[07:20] What you choose to do and where you choose to spend your time is contributing to that larger future for all of us.


Resources and Links mentioned in this episode:


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Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

04 Jun 2024048 | Reignite Mentorship: Transform Your Training Culture00:16:42

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Feeling the mayhem of training your team? 

In this episode, we tackle the chaos of post-pandemic team training and why it’s driving us all nuts. You’ll discover how to reignite the spark of mentorship and development in a hybrid world, especially if you’re a female leader juggling a million roles. We’ve got killer, real-world strategies to ditch the fatigue.

Plus, you’ll hear the story from my early career days, where starting in the mailroom taught me everything about training and scaling. We’re breaking it all down so you can rebuild a robust training culture and get your team back on track.


In this episode,

  • You’ll learn actionable strategies to revive mentorship and team training and create a thriving people-centered work environment.
  • You’ll take away 3 ways to impart your wisdom, delegate tasks, and scale your business.
  • You’ll discover how to combat training fatigue while strengthening your remote training process.
  • You’ll learn about how structured training systems transform raw recruits into professionals and how you can apply these principles to your team.


This episode at a glance:

[02:13] We can revive and build a robust training culture that fosters growth and resilience and peel some of that stuff off of us so that other people can take it on.

[06:20] I think that people love and need the flexibility that they discovered during COVID. We gotta get creative with how we build these training programs.

[07:44] We're trying to focus on speed and getting things done and not necessarily slowing down to teach people what needs to get done.

[09:46] Don't just leave people to their own devices. Help them set up that mentorship meeting and or the questions to ask the trainee so that they can use their time to its best effect also.


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More about the “My Good Woman” podcast

My Good Woman is a podcast for new and future female leaders. Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world. 

We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit and impact. 

Don’t forget to follow along, so you never miss an episode. And befor

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

06 Jun 2024049 | 3 Crucial Lessons the USPS Taught Me About Service Businesses00:07:42

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What can a trip to the post office teach you about running a successful service-based business? A lot!

Remember those warm, fuzzy feelings of childhood visits to the post office? I sure do. But let me tell you, my recent trip was anything but magical.

Picture this: a disheartening encounter at the USPS that left me frustrated and questioning everything I thought I knew about good service. But here’s where it gets juicy—I realized some golden business lessons are hidden in that mess.

In today’s episode, I’m sharing how this postal fiasco reminded me of the importance of human connection, adaptability, and consistency in running a service-based business. Think of it as a mini-mystery, where the clues lead us to become better leaders and more compassionate service providers (which means more clients and more revenue).

So, join me on this reflective ride. Let’s turn a disappointing errand into a masterclass on elevating our businesses and making a real impact. Are you ready to uncover the secrets to exceptional service? Let’s dive in.


In this episode,

  • You’ll learn why maintaining personal connections is crucial in service-based businesses.
  • You’ll understand the importance of evolving with changing customer needs and how adaptability can keep your business relevant and competitive.
  • You’ll gain actionable tips on creating a more connected and consistent service experience to keep your clients happy and satisfied.


This episode at a glance:

[04:22] I was the only one there. So unless there was some sort of massive postal emergency, which I'm sure we could have worked out. I couldn't understand why she wasn't able to help me. 

[05:09] It's all about efficiency automation at the expense of personal service.

[05:46] As business owners, we've got to be willing to pivot and innovate continuously to stay relevant and competitive.

[6:32] Strive for consistency in your service delivery and address any lapses promptly and sincerely.


Resources and Links:


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Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

11 Jun 2024050 | No Plan B: Transforming HR into a Strategic Driver for Business Growth with Sel Watts00:38:59

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Do you believe in having a Plan B in business, or is it a setup for failure?

In this episode of My Good Woman, I sit down with Sel Watts, Founder and CEO of The HR Linc to discuss why having no Plan B can lead to greater success. 

We dive deep into the world of HR and explore how HR professionals can become strategic drivers for business growth. You'll learn strategies that transform HR into a strategic driver of business scalability, boost leadership skills, and break barriers for female founders aiming to scale.

Packed with real-life, no-fluff advice, this episode is your go-to guide for leveling up your business.


In this episode, you’ll learn:

  • The essential leadership skills that female entrepreneurs need to boost their business growth effectively.
  • How to turn your HR department into a strategic driver for business scalability and smoother growth.
  • No-fluff, actionable advice from someone who has navigated the challenges of HR, business growth, and entrepreneurship, providing you with practical tips.


This episode at a glance:

[12:53] They're missing the key information from the founder about what's important, what are the goals for the business, and where is this going?

[15:57] We need to get HR people to realize that where you add the most benefit is in understanding the business first.

[18:30] Ultimately, they should be looking at how do I, through the people, help this business achieve its goals.

[21:58] I need to be investing in people and handing things over well before I can actually afford it. Because ultimately, I don't want to be stuck in this business doing these things. 

[29:47] If you know what your thing is, then live that and then let everything else fall away instead of trying to live what other people think you should be doing.


Resources and Links mentioned in this episode


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More about the “My Good Woman” podcast

My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.

Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world. 

We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit and impact. 

If you liked what you heard, don’t forget to follow along, so you never miss an episode. And

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

13 Jun 2024051 | 3 Essential Strategies for Expanding Your Business without Sacrificing Your Time00:12:18

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Have you ever felt like growing your business means sacrificing your sanity? 

In this episode, I'm serving up a triple scoop of business wisdom. I'm delving into the art of expanding your business without losing your sanity, sharing essential strategies to clarify your vision and goals, master the magic of delegation and outsourcing, and set rock-solid boundaries for a harmonious work-life tango. 

Plus, I've got a juicy invite for you to join the Female Founder Society on Facebook—a vibrant community where we can get real-time support and cheer each other on. Grab your earbuds and get ready to transform your business and life with a side of lady-boss vibes!


In this episode,

  • You’ll learn a powerful three-part strategy to expand your business without sacrificing personal growth.
  • Discover how to align your business growth with your personal values through vision and goals clarity.
  • Master the art of delegation and outsourcing to focus on high-level strategic work.


This episode at a glance:

[02:02] If you are feeling overwhelmed at the thought of expanding your business, it is part of the entrepreneurial journey.

[04:20] If you love what you're doing, you'll be successful. So what would it take for you to love what you're doing in your business? 

[06:50] Don't try to compete with people that are 4 or 5 times your size.

[08:02] Establish clear boundaries between work and personal time, like specific work hours.

[09:41] Stop driving yourself so hard. Don't be the overachiever. Give yourself a little bit of grace.

Resources and Links mentioned in this episode


You might also like


More about the “My Good Woman” podcast

My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.

I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training.

Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world. 

We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit and impact. 

If you liked what you heard, don’t forget to follow along, so you never miss an episode. And before you go, leave us a review - it would mean a lot to us!

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

20 Jun 2024052 | Power Up Your Mid-Year Review With Your Secret Sauce00:14:41

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Is your business feeling the mid-year slump? You are not alone!

 In this episode, we’re jumping headfirst into the juicy, game-changing secrets that will yank you out of that summertime slump and catapult your business into a growth frenzy. We’ll unlock the magic of mid-year reviews—think of them as your business’s GPS to avoid veering off course and missing those sweet, sweet milestones. 

We’ll sprinkle in some playful financial tricks and guerrilla marketing tactics that make budgets and KPIs actually fun. And because we’re all about that continuous improvement, we’re borrowing Google’s genius to spark innovation and personal growth. Get ready to transform your mindset and rocket through the second half of the year like the badass CEO you are!


In this episode,

  • You’ll learn how to transform a mid-year slump into your business's most powerful growth spurt. 
  • You’ll learn the crucial importance of mid-year reviews to keep your business on track.
  • You’ll learn strategies to reignite team engagement and morale.


This episode at a glance:

[04:04] All of the underpinnings of your success and your systems go out the window when summertime shows up.

[05:21] You can spend a lot of time, energy, and money; making yourself miserable because you are off focus and off plan.

[07:40] Everybody needs to get out of their houses, out of the office, off Zoom, and into community with each other.

[08:47] You need to be smart with your resources, but you also want to maximize your impact.

[10:57] Businesses that regularly review and adjust their strategies are two and a half times more likely to succeed in the long term.


Resources and Links mentioned in this episode


You might also like:


More about the “My Good Woman” podcast

My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.

Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world. 

We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact. 

If you liked what you heard, don’t forget to follow along, so you never miss an episode. And before you go, leave us a review - it would mean a lot to us!

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

25 Jun 2024053 | Building Success: Real-Time Coaching for Female Founders (Part One)00:14:02

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Ever wondered what it really takes to build a business from scratch?

In this episode, get ready for a game-changer: you'll get a peek behind the curtain as I coach Rebecca, a budding entrepreneur, through the gritty, real-life challenges of starting her personal training and wellness business. 

Expect raw and relatable moments as we tackle branding, client engagement, and the social media beast, all while harnessing the power of AI tools. This new series is packed with actionable advice and candid conversations, giving you the insights and motivation to take bold steps in your own journey.

Tune in and get inspired to push your business to extraordinary heights!


In this episode, you’ll learn

  • How to create irresistible service packages that resonate with your ideal clients and boost your bottom line.
  • The secrets to leveraging AI tools like ChatGPT to streamline your branding and messaging effortlessly
  • The art of navigating social media overwhelm and transforming it into a powerful marketing engine for your business.
  • The step-by-step process of setting up a business page that doubles as your website, capturing leads without the tech headache.
  • The actionable strategies to turn a simple freebie into a lead magnet that attracts and converts your target audience into excited buyers.


This episode at a glance:

[03:54] If I don't have a product yet, should I just kind of try and come up with some? 

[07:32] We'll be able to use that as the core message for reaching out to other people.

[11:39] Sometimes it works, sometimes it doesn't so let's see what happens.

[12:32] Put everything together and review what you've got and tweak what you've got so that it's true to what you want to create.


Resources and Links mentioned in this episode


You might also like


More about the “My Good Woman” podcast

My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.

Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world. 

We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact. 

If you liked what you heard, don’t forget to follow along, so you never miss an episode. And before you go

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

28 Jun 2024054 | Beyond The Wardrobe: Breaking Business Growth Barriers with Style with Courtney Robinson00:33:16

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How do you show up authentically in business without compromising your faith and values? 

In this episode, we get real about the struggle many female entrepreneurs face: dressing in a way that gets noticed and moves your business forward without compromising your faith and values. 

Courtney Robinson from Image by Courtney spills her secrets on how to make a faith-aligned fashion statement that commands respect and makes a lasting impact. 

She shares her wisdom on embracing minimalism while staying true to your essence and evolving your style to attract the right business connections. Plus, you'll hear transformative client stories and practical tips on creating a functional, impactful wardrobe that screams confidence and authenticity. 

Get ready to rethink your closet and your business approach!


In this episode, you’ll …

  • Learn 3 powerful ways for female founders to align personal style with business goals to enhance leadership and executive presence.
  • Discover how to use color psychology to make a bold, faith-aligned fashion statement and command respect in the business world.
  • Discover why most female founders fail to make a lasting impression and how personal style can revolutionize your leadership.


This episode at a glance:

[08:43] We really only wear 20 percent of our wardrobe, so that gives you some indication that most of what you have in your wardrobe really doesn't align with who you are.

[11:01] How we dress really is a reflection of our beliefs and our values as you alluded to.

[12:48] Make sure that you're wearing colors that compliment you, but also want you to understand what you're communicating when you wear that color.

[19:24] Find those key pieces that you can wear that as soon as you step into them, you feel empowered and confident and ready to take on the world.

[30:04]  Make sure that how you show up is how you want to show up, what you want to be known for, and that it represents the substance of who you are.


Resources and Links mentioned in this episode


You might also like



Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

02 Jul 2024055 | Expand Your Reach: 8 Strategies for Niche-Bound Businesses00:11:54

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Ever wonder if your niche is too narrow to grow? 

In this episode, we unlock the secret to scaling by mastering your niche, finding the perfect balance between depth and breadth, and diversifying your revenue streams. 

But that’s not all—I will also share eight practical ways to expand your niche without losing focus, helping you make strategic decisions that keep your business thriving. 

Tune in for insights and strategies that will transform the way you think about your business!


In this episode, I discuss:

  • How narrowing your niche can scale your business effectively.
  • The pros and cons of broadening your niche to reach a wider audience.
  • Eight practical ways to expand your niche without losing focus.


This episode at a glance:

[01:52] People resist niching because they want to serve anybody and everybody all the time in order to be able to make that revenue.

[04:20] You can expand your niche and open up new markets and our opportunities by slightly widening your focus.

[07:24] Finding a different twist of what it is that you do to help a client, go more deeply into what it is that your service offering is.

[08:51] There are probably natural expansion opportunities within the clients that you already have.

[10:04] It all comes down to your business goals and the needs of your target audience.


Resources and Links mentioned in this episode


You might also like


More about the “My Good Woman” podcast

My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.

I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training.

Grab a seat at the table with me each week for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women who are leading enterprises that are making a change in the world. 

We discuss what makes them tick and how they get it all done. We share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact. 

If you liked what you heard, don’t forget to follow along, so you never miss an episode. And before you go, leave us a review - it would mean a lot to us!



Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

09 Jul 2024056 | Unlocking Success: Is Hiring a Mentor a Game Changer or a Money Waster?00:18:56

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Is hiring a paid mentor the secret to unlocking your business’s full potential with one key move—sounds dreamy, right?

From real-world success stories and hard-earned wisdom from those who’ve been there, and done that (like me) we're exploring the make-or-break decision of hiring a paid mentor.

But wait, there's a catch: we'll also dish on the financial risks and rewards, so you can make a smart, informed choice. Plus, we’ll cover how to balance external advice with your own badass instincts, and introduce you to our game-changing DISC-based mentorship approach that’s as unique as you are. 

Ready to turn your business dreams into reality? 


In this episode, I discuss:

  • The pros and cons of hiring a paid mentor as a business owner.
  •  How to make an informed decision to maximize your return on investment. 
  •  How to balance expert guidance with your own instincts.
  • The DISC-based mentorship approach, which tailors guidance to your unique personality type and business challenges, ensuring personalized support and growth.


This episode at a glance:

[01:50] A paid mentor is somebody who has walked the path that you want to walk. Somebody who does have subject matter expertise in that area. 

[06:10] My business needed to be in the right place, and I needed to be in the right place to receive the coaching offered.

[09:12] It's difficult to develop your clear vision and point of view when you are beholden to other people financially

[12:05] The goal is to create a harmonious blend of seeking mentorship and trusting your own judgment to be able to achieve success.

[13:44] The decision to hire a mentor is not a one-size-fits-all solution. It is a nuanced choice that depends on your unique business needs and your personal growth goals.


Resources and Links mentioned in this episode


You might also like


More about the “My Good Woman” podcast

My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.

Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world. 

We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact. 

If you liked what you heard, don’t forget to follow along, so you never miss an episode. And

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

16 Jul 2024057 | Leveraging Technology for Sustainable Business Growth00:14:21

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Can technology really boost your business growth? 

Today, we are diving into the transformative role of technology in business growth, exploring game-changing tools and innovations that can help you scale your business efficiently. 

Whether you're feeling overwhelmed by the tech landscape, or eager to try new tools, this episode is packed with actionable tips, and is your guide to harnessing technology for ultimate business efficiency and growth.


In this episode, I discuss:

  • How to maximize your efficiency with automation tools.
  • How automation can save you time and streamline your operations.
  • How artificial intelligence can help improve your client interactions and boost satisfaction
  • Leveraging data analytics to make strategic decisions in your business growth. 


This episode at a glance:

[02:39] Running a business means wearing a million hats, and there never seem to be enough hours in the day.

[04:32] Automation isn't just about saving time. It's about amplifying the impact of every minute you spend on your business.

[06:36] 40 percent of businesses say that customer or client experience is their top motivator for adopting AI.

[10:30] If it's just anecdotal information or your best guess, that opinion can be leading you down a road that is wasting your time, energy, and money.


Resources and Links mentioned in this episode


You might also like


More about the “My Good Woman” podcast

My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.

I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training.

Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world. 

We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact. 

If you liked what you heard, don’t forget to follow along, so you never miss an episode. And before you go, leave us a review - it would mean a lot to us!



Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

18 Jul 2024058 | The Power of Active Listening, MGW: A World Listening Day Special00:08:48

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Did you know that listening could be your superpower in business?

In this episode we’re celebrating World Listening Day by exploring the incredible impact of active listening on your business and personal life. 

Learn how this essential skill can boost your client connections, strengthen your team’s productivity and morale, and help you manage conflicts with empathy and effectiveness. I’ll give you practical tips to enhance your listening abilities and invite you to join a community of exceptional female leaders striving for excellence together.

Can you actively listen today? Tune in! 


In this episode, I discuss:

  • How to use active listening to understand clients and provide tailored solutions.
  • How to enhance team dynamics: to foster trust and collaboration for increased productivity and morale.
  • How to navigate conflicts with empathy and effectiveness.
  • Practical Tips: Improve your listening skills with mindfulness, nonverbal cues, and reflexive listening.


This episode at a glance:

[01:27] Did you know that mastering the art of listening can be the key to unlocking unprecedented growth in your business?

[04:08] We are  in some incredibly vitriolic and contentious times. And I feel like women are the way out. 

[04:46] Whether it's with your clients, your team, your family, your community; active listening can open doors you never thought possible. 

[05:51] Once I started doing this with my teenagers, my whole life changed. It was an eye opener. 


Resources and Links mentioned in this episode


You might also like


More about the “My Good Woman” podcast

My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.

Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world. 

We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact. 

If you liked what you heard, don’t forget to follow along, so you never miss an episode. And before you go, leave us a review - it would mean a lot to us!



Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

06 Aug 2024059 | Scaling Success: 10 Strategies to Build a Thriving Creative Agency with Octavia Gilmore00:44:50

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Picture this: a teenage passion turning into a global empire, complete with the rollercoaster of entrepreneurial highs and lows. 

In this episode, Octavia Gilmore, founder of Creative Juice, dishes on everything from bouncing back after a soul-crushing review to harnessing the power of AI to skyrocket her business. She spills the tea on the magic of a multicultural team, the real-deal challenges of scaling up, and how empathy and compassion are the secret sauce to leadership. 

Whether you're a startup dreamer or a seasoned CEO, Octavia's journey is packed with gold nuggets you won't want to miss.


In this episode, you’ll …

  • Uncover the 3 game-changing steps to transform from a solo freelancer to a powerhouse business owner.
  • Unlock the secrets of entrepreneurial resilience and learn how to bounce back stronger after setbacks.
  • Explore innovative AI tools to transform your business processes and efficiency.


This episode at a glance:

[2:12] - Octavia shares her early passion for graphic design and launching Creative Juice at 23.

[15:48] - Overcoming self-doubt and learning essential business concepts.

[45:18] - Resilience in entrepreneurship: Learning from setbacks and negative reviews.

[1:00:37] - Octavia’s goal to inspire young black and brown entrepreneurs.

[1:05:28] - Encouragement for female founders: Eliminating self-limiting beliefs and taking bold steps.


Resources and Links mentioned in this episode


You might also like


More about the “My Good Woman” podcast

My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.

I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training.

Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world. 

We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact. 

If you liked what you heard, don’t forget to follow along, so you never miss an episode. And before you g

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

09 Aug 2024060 | Building Your Dream Business: Crafting Your Business Identity and Personal Branding00:14:08

Send us a text

Ever wondered what it really takes to build a business from scratch?

In this episode, you'll get a peek behind the curtain as I coach Rebecca, a budding entrepreneur, through the gritty, real-life challenges of starting her personal training and wellness business. 

During the session, we're using a personal branding document alongside ChatGPT to help Rebecca create her bio and ideal client avatar. We're in step two of my Founder Success System business building process.

You'll hear us answer specific questions and take occasional pauses as we work through the intricacies of defining a brand that aligns with Rebecca's mission and audience. We'll unpack the importance of being clear over clever in branding and how the right bio can transform your engagement with your ideal client. Plus, you'll hear actionable strategies to create authentic content that speaks directly to the heart of your audience using prompts with ChatGPT. 

Tune in and get inspired to push your business to extraordinary heights!


In this episode, you’ll learn

  • How to craft a business identity that aligns with your values and lifestyle to connect more deeply with your audience.
  • How to season AI tools like ChatGPT to create compelling bios, client avatars, and authentic content that speaks directly to your target market.
  • How a well-defined bio can significantly enhance your engagement with ideal clients.
  • How to define your unique value proposition, create your bio, and outline your ideal client avatar, 


This episode at a glance:

[3:45] Discussing the importance of a company name and brand's unique value proposition.

[10:50] Using a personal branding document and ChatGPT to create a bio and ideal client avatar.

[15:25] The significance of being clear over clever in branding.

[20:00] Actionable strategies for creating authentic content that resonates.

Resources and Links mentioned in this episode

You might also like:


More about the “My Good Woman” podcast

Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world. 

We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact. 

If you liked what you heard, don’t forget to follow along, so you never miss an episode. And before you go, leave us a review - it would m

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

13 Aug 2024061 | The Secret to Closing Deals Faster00:17:06

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Are you tired of sales feeling like a never-ending game of cat and mouse? 

In this episode, I’m spilling the beans on how to close deals faster by understanding your client’s unique buying type. I’m talking about transforming those ho-hum pitches into irresistible offers that cut your sales cycle in half and pump up your profits. 

You’ll also get the inside scoop on the psychological triggers that turn casual interest into a firm "Yes!"—and why ignoring them is like leaving money on the table.

But wait, there’s more! I’m pulling back the curtain on the DISC sales assessment, a secret weapon that lets you tailor your approach to connect with your clients on a deeper level. I’m sharing real-world stories of how understanding my style and my client’s style boosted my close rate by 30%—and made selling feel less like pulling teeth and more like second nature. 

Tune in, and get ready to turn those leads into loyal client who can’t wait to say, "Yes, please!"


In this episode, you’ll learn

  • How to close deals faster and the secret to shortening your sales cycle by tailoring your pitch to match your client’s buying type.
  • The key psychological triggers that turn potential leads into loyal clients and how to leverage them effectively.
  • How to use the DISC framework to customize your sales approach and connect with your clients on a deeper, more personal level.


This episode at a glance:


[2:15] - Introduction to psychological triggers in sales: Why understanding what makes your clients tick is essential.

[8:30] - DISC Sales Assessment explained: Dominance, Influence, Steadiness, and Conscientiousness types decoded.

[15:45] - Real-world example: Tailoring a sales pitch to a conscientious client and the impact on closing the deal.

[22:00] - Benefits of aligning your sales style with your client's personality: Reducing miscommunication and increasing sales success.


Resources and Links mentioned in this episode


You might also like:

More about the “My Good Woman” podcast

My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews, founder of Free Range Thinking, "My Good Woman" is for new and aspiring female leaders. Join me each week for candid chats with trailblazing women breaking barriers and leading impactful businesses. We dive into what drives them and share practical tips to help you streamline operatio

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

16 Aug 2024062 | Business, Motherhood, and Mental Health with Dr. Catherine Birndorf00:42:23

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What happens when a successful entrepreneur, fierce advocate for women’s health, and accidental CEO takes the helm of a game-changing business? 

In this episode, Dr. Catherine Birndorf, founder of The Motherhood Center, shares the challenges of scaling a business in the healthcare industry while staying true to her mission.

If you think running a business is tough, wait until you hear how she’s reshaping the maternal mental health landscape, one bold decision at a time. From navigating the complex realities of entrepreneurship to creating a sanctuary for women struggling with perinatal mental health, her story is full of insights for business owners who are ready to step up as visionary leaders.

This episode is a must-listen for any woman ready to own her mission, tackle challenges head-on, and scale her business while making a lasting impact.


In this episode, you’ll …

  • Learn how to stay focused and resilient during the toughest phases of business growth.
  • Discover how to scale your business while staying true to your core mission.
  • Get actionable advice on balancing the demands of leadership with personal well-being
  • Learn how building a strong support network—both professionally and personally—can accelerate your business success .


This episode at a glance:

[3:30] - Dr. Birndorf introduces her journey into reproductive psychiatry and founding The Motherhood Center.

[32:25] - How female founders can build resilience and mental health support while managing the stress of building a business.

[45:55] - The transition from being a practicing psychiatrist to stepping fully into the CEO role, and the lessons Dr. Birndorf learned along the way.

[1:10:30] - Dr. Birndorf shares her personal self-care strategies, including therapy, meditation, and family time, to maintain balance.


Resources and Links mentioned in this episode


You might also like


More about the “My Good Woman” podcast

My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews, founder of Free Range Thinking, "My Good Woman" is for new and aspiring female leaders. Join me each week for candid chats with trailblazing women breaking barriers and leading impactful businesses. We dive into what drives them and share practical tips to help you streamline

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

20 Aug 2024063 | How To Master Remote Hiring So You Can Manage Your Time & Find Top Talent Faster00:12:43

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Are your hiring decisions costing you time and money? 

The truth is, building a high-performing hybrid team is the key to saving resources and boosting productivity. When you bring the right people on board, you’ll not only prevent costly communication breakdowns but also create a cohesive team that collaborates effortlessly—even across time zones.

In this episode, I’m breaking down 6 strategies to hire smarter, foster a culture of collaboration, and boost your team’s efficiency. You’ll learn how to prevent turnover, improve client relationships, and unlock your team’s hidden potential using my secret weapon: the People Reading Guide. 

If you're ready to stop micromanaging and start growing your business, this episode is your game-changer.


In this episode, you’ll learn

  • How to hire the right people for your hybrid team without wasting time or money. 
  • The six step strategy for building a high performing remote team. 
  • Leveraging the People Reading Guide to increase team productivity.


This episode at a glance:

[2:15] - Reflecting on how the pandemic changed the workplace permanently

[8:45] - Six reasons hiring right is the foundation for team success

[12:12] - How to ensure effective communication in a remote work environment

[20:05] - An example of how the "People Reading Guide" helped a consultancy improve team dynamics


Resources and Links mentioned in this episode


You might also like:

More about the “My Good Woman” podcast

My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews, founder of Free Range Thinking, "My Good Woman" is for new and aspiring female leaders. Join me each week for candid chats with trailblazing women breaking barriers and leading impactful businesses. We dive into what drives them and share practical tips to help you streamline

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

23 Aug 2024064 | She’s That Founder: A New Beginning for Us All00:04:37

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Big News Alert, Fabulous Leaders! 

Dawn Andrews here, and today I’m bringing you something bittersweet but oh-so-exciting. After 63 amazing episodes of "My Good Woman," we’re stepping into a brand-new era together. 

Yep, it’s official: we’re rebranding!

Say hello to She’s That Founder—the next evolution of the podcast you’ve come to love. But don’t worry, we’re keeping all the juicy bits you adore: practical tips, real-talk advice, and incredible founder stories. 

What’s changing? We’re getting laser-focused on helping you step into your power as a founder, CEO, and game-changer. 


What to Expect:

  • More stories of female entrepreneurs shaking up their industries and owning their space.
  • Tactical tips to help you transform your biz from good to legacy-level great.
  • Real talk on leadership, visibility, and creating lasting impact.
  • This isn’t just a name change—it’s a movement. We’re diving deeper, growing bolder, and aiming higher. This space is for the founder who wants more than just success—it’s for the woman who’s here to change the world. 


Here’s to stepping fully into our power and owning our space as that founder. Let’s do this together.

PS: Get all the details on our Insta, YouTube, and email list so you don’t miss a thing. Because if you’re a founder with a bold vision, this is your space. Let’s GO!

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

10 Sep 2024065 | Building a Community-First Business: Strategy Tips for Female Founders00:46:19

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Do you feel like you're stuck in a cycle of transaction after transaction, struggling to build lasting connections in your business? Or maybe you're unsure how to identify the right opportunities to grow your company into something more aligned with your vision?

In today’s episode of My Good Woman, I sit down with Jessy Grossman, founder of Women in Influencer Marketing (WIM), who built a thriving agency from scratch by spotting untapped market opportunities. Jessy shares her journey of shifting from a transactional business model to creating a powerful, community-first organization, and the lessons she learned about listening to her audience, aligning with the right partners, and trusting her gut.

If you’re ready to stop chasing quick wins and start building a sustainable, fulfilling business that’s driven by authentic connections and smart strategies, this episode is packed with actionable insights that will help you get there.

Stay tuned as we explore the mindset shifts, strategies, and big wins that will empower you to take your business to the next level!


In this episode, you’ll learn …

  • How to build a community-driven business that fuels long-term growth.
  • How to trust your instincts to create a business aligned with your vision.
  • How to build resilience and adapt when facing unexpected business challenges.


This episode at a glance:

[2:45] – Jessy’s journey from commercial talent representation to influencer marketing

[12:10] – The birth of Women in Influencer Marketing (WIIM) and why community matters in business

[20:15] – The differences between an influencer talent agency and a networking organization

[55:33] – Jessy’s advice to female founders: Trust your gut and expand beyond your comfort zone


Resources and Links mentioned in this episode


You might also like


More about the “My Good Woman” podcast


My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.

Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world. 

We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact. 

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

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