Share Your Screen (NickyandCoco)

Today's episode is about the rise of Tate McRae and how she is anything BUT an "industry plant". From dancer, to youtube singer to next pop star -- Tate McRae's story is one of hustling. LINKS: Tate McRae - Billboard Music Awards Tate McRae - Greedy Tate McRae - Run For The Hills Subscribe to our YouTube channel: @NickyandCoco Review the Podcast: https://podcasts.apple.com/us/podcast/share-your-screen/id1697542675 Join the discord here: https://discord.gg/zyWvNuEQU8 Follow Nicky on TikTok: tiktok.com/@nicky.reardon Follow Coco on TikTok: tiktok.com/@cocomocoe For collaborations and opportunities, email: nickyandcoco@gmail.com #TateMcRae #Greedy #Exes #MusicVideo

Is it better to become an overnight success or to build your craft when no one is looking? We dare to answer this question in this episode of #ShareYourScreen -- all about one of our new favorites, Sabrina Carpenter. While she has been in the public eye since she was 9 years old, herself has said that she is a "tortoise" and grown frustrated many times and how long it took for her music career to take off. Listen to her Variety Hitmakers speech here: https://www.youtube.com/watch?v=YYNoRKZ9sIA&pp=ygUZc2FicmluYSBjYXJwZW50ZXIgdmFyaWV0eQ%3D%3D In this episode, we discuss: 1. How Miley Cyrus is connecting to Sabrina Carpenter getting discovered 2. Sabrina Carpenter's early acting on Girls Meets World 3. Sabrina Carpenter signing to Hollywood Records then Universal 4. Who was snubbed for Grammy Best New Artist? 5. "Emails I Can't Send" Success 6. Opening for Era's Tour 7. Halloween Costume Theory 8. Best Non-Sense Outros Subscribe to our YouTube channel: @NickyandCoco Review the Podcast: https://podcasts.apple.com/us/podcast/share-your-screen/id1697542675 Join the discord here: https://discord.com/invite/wUCrUWsbyC Follow Nicky on TikTok: tiktok.com/@nicky.reardon Follow Coco on TikTok: tiktok.com/@cocomocoe For collaborations and opportunities, email: nickyandcoco@gmail.com #SabrinaCarpenter #ErasTour #NonSense #TaylorSwift

Hii! WELCOME BACK! We apologize for our ~short hiatus~. We had a video file COMPLETELY corrupt and destroy an entire video :( This week on SYS we are diving into the Rise & Demise of Kylie Cosmetics, and the entirety of the Kardashian/Jenner brand. 5 years ago, the name "Kylie Jenner" was synonymous with internet fame. Every product she used, song she listened to, or food she ate instantly turned to gold. Yet in 2024, every single business she has is struggling. In fact, Kylie Costmetics has seen a decrease in revenue every year for the past 7 years... When did the "magic" of Kylie die? Was it replaced by someone else? Is there any way to get it back? We answer all of these questions and more in this episode of Share Your Screen. Infamous Podcast on Kylie Jenner w/ Forbes Reporter: https://open.spotify.com/episode/1bO9...

Spotify is the largest music streaming platform in the world. They have over 550 million users, and generate ~$12,000,000,000 in revenue a year. However, Spotify has never turned a profit in it's life. The business is actually down -$4.4B since it started. How does that make sense? How can a company be so successful, yet massively unprofitable? In episode 9 of the Share Your Screen podcast, that is the exact question we set out to solve. How did Spotify get into this mess? What prevents them from getting out of it? And how can they fix it? This topic was first brought to our attention by a WSJ article reviewing the business of Spotify's Podcast division, and coverage by Phil DeFranco WSJ Article: https://www.wsj.com/business/media/spotify-podcast-gimlet-harry-meghan-kardashian-59866a5d Phil DeFranco Video: https://www.youtube.com/watch?v=qRn_Ud8jrDg Want more Nicky & Coco? Tiktok: Nicky - https://www.tiktok.com/@nicky.reardon Coco - https://www.tiktok.com/@cocomocoe Instagram: Nicky - https://www.instagram.com/nicky.reardon/ Coco - https://www.instagram.com/cocomocoe/ Timestamps: 0:00 - Intro 2:09 - The Profitability Problem 5:33 - Spotify vs Netflix 10:49 - Why they put so much $ into podcasts 14:04 - Call Her Daddy 24:17 - The $1B Mistake 37:04 - How do they fix it?

**THIS EPISODE IS 95% SPOILER FREE** (minor details discussed but no major plot lines revealed) Welcome back to the SYS podcast! This week we are diving into the world of Dune 2, and why we believe it to be one of the greatest sci-fi stories ever told. Great story telling always boils down to one thing. "How are you able to connect with an audience?" The magic of Dune is exactly that. It is a story filled with symbolism and metaphor to mirror our modern age. Dune is filled with political conflict, battles over commerce and resources, impacts of religion & technology, and so much more. The movies are an absolute masterpiece. However, the world is so expansive and deep that they left a LOT of information out from the books. The purpose of this video is to fill that gap and give a better understanding of the dune world to have a greater appreciation for the film

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Today we are talking about the controversial movie, "Blair Witch Project". It still holds the Guinness World Record for most profitable movie compared to how much it cost to make. It is said to have made $11,000 for every $1. And yet the actors in the movie were only paid $8,000 and struggled to book gigs after the movie came out because the world genuinely thought they were missing. Hope you enjoy this episode of #ShareYourScreen with Nicky & Coco. Follow us on socials: @nicky.reardon @cocomocoe TIME STAMPS: 0:00 - 3:30 = Introduction 3:30 - 5:50 = Initial Thoughts on BWP 5:50 - 7:54 = The Premise of BWP 7:54 - 12:14 = Unethical Treatment of Actors 12:14 - 14:49 = How they found the actors 14:49 - 20:17 = “Most Intense Filmmaking Process of All Time” 20:17 - 34:10 = Best Marketing of All-Time 34:10 - 42:10 = Unethical YouTube content 42:10 - 44:40 = Concluding Thoughts We will be back in November! Thank you for watching. For business inquiries, email nickyandcoco@gmail.com Join the #ShareYourScreen discord: https://discord.com/invite/39Y9G24K86 ⁠

This episode is based on personal opinion

Happy 'Eternal Sunshine' Day! In honor of Ariana Grande's new album premiering today, we are diving into one part of her business that no one ever talks about but has generated $1 billion in sales (according to Vogue). We are talking about the billion-dollar, celebrity perfume industry today including Paris Hilton, Britney Spears, J. Lo and more. TIME STAMPS: 0:00 - Welcome back to Share Your Screen 6:34 - The Origin of Celeb Perfumes 11:30 - The “Golden Age” aka the 2000’s 14:38 - Top 10 Celeb Perfumes in 2010 16:27 - Paris Hilton’s Billion-Dollar Perfume Empire 21:00 - Gen Z Celebs Launch Perfume Lines 26:20 - Kylie Jenner Launches Perfume + Copying Allegations 29:00 - Timothee Chalamet Doesn’t Audition Anymore 34:30 - The Rise of Tarayummy 40:53 - “Love is Blind” Recap 45:50 - Rachel Ziegler vs. Dakota Johnson Treatment Thank you for rating the “Share Your Screen” podcast on Spotify, Apple and Google podcast. Subscribe to the “Share Your Screen” YouTube channel here: https://www.youtube.com/channel/UC1GM-dGGv1ke6LnW-o3NY_g Join the discord here: https://discord.com/invite/wUCrUWsbyC Follow Nicky Reardon and Coco Mocoe on socials: @cocomocoe @nicky.reardon This is an opinion-based podcast. We encourage you all to do your own research! Email: nickyandcoco@gmail.com #ArianaGrande #EternalSunshine #Marketing #Tarayummy

We filmed this video a week before leaving for Coachella! Watch our Coachella Debrief for our thoughts on Lana Del Rey's performance from Weekend 1. Watch "The Lana Del Rey (Part 1)" episode: https://youtu.be/XXBNly3FZJE?si=1BqV3Iq7Y2VwiRiN Watch our Coachella Debrief: https://www.youtube.com/watch?v=qrzznSbmWbI&t=1s Time Stamps: Introduction 0:00 Part 1 Recap (SNL to Coachella 2014) 2:45 Lana Del Rey Movie Soundtracks 3:42 Ultraviolence hits #1 on Charts 7:03 Honeymoon Album 7:33 Radiohead sues Lana Del Rey 8:30 Norman F’ing Rockwell 11:12 Jack Antonoff w Taylor Swift + Lana Del Rey 12:30 Taylor Swift TTPD 14:00 Charlie’s Angels Song 16:45 Von Dutch Remix Charli XCX + Addison Rae 20:25 Did You Know That There’s A Tunnel Under Ocean Blvd 21:40 Lana and Taylor @ the Grammys the 25:36 Lana’s Future 29:18 Let us know what topics you want Nicky and Coco to cover in the next episode of the "Share Your Screen" podcast! Follow us! @cocomocoe

@nicky.reardon

Email us: nickyandcoco@gmail.com #LanaDelRey #TaylorSwift #Coachella

Did you know that Rachel Zegler originally turned down the role of Lucy Gray Baird in the 'Hunger Games'? This movie is filled with fascinating behind-the-scenes details and lore, which we dive into on this episode of #ShareYourScreen with Nicky Reardon and Coco Mocoe! In this episode, we discuss: 1. Coco's reaction to Hunger Games: Ballad of Songbirds and Snakes movie 2. Alma Coin + President Snow Theory 3. Rachel Zegler's previous tweets about the Hunger Games franchise 4. How they cast Tom Blyth as Coriolanus Snow + Rachel Zegler as Lucy Gray Baird 5. Why she initially turned down the role 6. Rachel's past rejections before her big break 7. Jacob Elordi vs. Rachel Zegler hate for "I need a job" comments 8. Jacob Elordi vs. Austin Butler 'Elvis' potrayals 9. Matt Rife controversial Netflix special Subscribe to our YouTube channel:  @NickyandCoco  Review the Podcast: https://podcasts.apple.com/us/podcast/share-your-screen/id1697542675 Join the discord here: https://discord.com/invite/wUCrUWsbyC Follow Nicky on TikTok: tiktok.com/@nicky.reardon Follow Coco on TikTok: tiktok.com/@cocomocoe For collaborations and opportunities, email: nickyandcoco@gmail.com #Marketing #HungerGames #RachelZegler #JacobElordi #MattRife

Welcome to Share Your Screen with Coco Mocoe and Nicky Reardon! New episodes will be out every Sunday morning.

You can watch the full videos on our YouTube channel: @Nicky and Coco Show

You can follow them on your favorite social media platforms here:

@cocomocoe

@nicky.reardon

For business inquiries, email: nickyandcoco@gmail.com

We are getting SO close to 10k on YouTube!!! Only 500 people away! Thank you all SOSOSO much for the love you have been showing the podcast. This fulfills us more than words can describe and we are so excited to be back after a lil 2 week break (I (Nicky) took a vacation to Europe hehehe).

FULL VIDEO VERSION ON YOUTUBE

FULL AUDIO VERSION ON SPOTIFY

If you haven't left a rating on our podcast yet PLEASE do-- it helps us out in the algorithm SO much <3

Next Episode: The Evolution of Emma Chamberlain

The rise and fall of Disney Channel is one of the most fascinating times of popculture history. From the 90s to 2019, Disney had a near monopoly over ever corner of the entertainment industy. From music, to TV, to movies, they were churning out stars in what one could only describe as a popstar factory. In this episode, we took a deep dive on the origins of Disney Channel, it's rise to stardom, and what cause Disney channel to lose it's edge in the social media and streaming era. How the mistreatment of their talent seems to only be a symptom of a greater culture problem, and how Disney's obsessive need for control is reflected today with their out of touch responses to the WGA and SAG writer's strike.

THIS IS BASED ON OPINION! Do your own research and form your own opinions on the topics discussed.

For business inquiries, email: nickyandcoco@gmail.com

How many times did you say, "Wow, that was not on my 2023 bingo card" this year? We said it a couple times. From the TikTok senate hearing, to the Taylor Swift and Ice Spice collab, to Gwenyth Paltrow accidentally becoming relatable and Lizzo having the opposite problem. This was a weird year to be a celebrity. Enjoy the second to last episode of #ShareYourScreen of the year. Check back next Monday for our 2024 pop culture and marketing predictions. Subscribe to our YouTube channel: @NickyandCoco Review the Podcast: https://podcasts.apple.com/us/podcast... Join the discord here:   / discord   Follow Nicky on TikTok: tiktok.com/@nicky.reardon Follow Coco on TikTok: tiktok.com/@cocomocoe For collaborations and opportunities, email: nickyandcoco@gmail.com #PopCulture #Marketing #EntertainmentNews

WATCH OUR INTERVIEW WITH SPOTIFY 💚 https://youtu.be/L41mZRY_Maw Today's episode is about Victoria Monet: From ghost writer to grammy winner "It takes 10 years to be an overnight success" 🏆 SOURCES: "We Said What We Said" Interview: https://www.imdb.com/title/tt17078264/ Victoria Monet on "Way Up w Angela Yee": https://www.youtube.com/watch?v=vNE17506zUA&pp=ygUYdmljdG9yaWEgbW9uZXQgaW50ZXJ2aWV3 Victoria Monet breaks down "Jaguar 2" with Pop Buzz: https://www.youtube.com/watch?v=phVGOyRsmEU&t=26s&pp=ygUYdmljdG9yaWEgbW9uZXQgaW50ZXJ2aWV3 Other topics today include UMG vs. TikTok, the rise of country music from Lana Del Rey to Beyonce, we are going to Vegas before the Superbowl and more! For business inquiries, email: nickyandcoco@gmail.com TAGS: Victoria Monet, Jaguar, Grammys, Best New Artist, Ariana Grande, Fifth Harmony, Miley Cyrus, UMG, TikTok

Welcome back to Part 2 from our last video "The Sabrina Carpenter Effect" where we discussed the concept of overnight fame vs slow burns. Olivia Rodrigo is the perfect example of how sometimes you just have your moment, and your life can COMPLETELY change over night. We loved looking into the careers of these artists because it truIy proves there is no "right or wrong" path to success. We walk the path we are meant to, and it is beautiful to see how both of their careers have flourished over the past few years. Glamour Article for Research on Olivia and Taylor: https://www.glamour.com/story/olivia-...

Video Version on YouTube:

https://www.youtube.com/watch?v=W8MXuGltIeA&t=990s

Thank you for joining Coco Mocoe (@cocomocoe) and Nicky Reardon (@nicky.reardon) for episode 3 of #ShareYourScreen Today, we discuss the meteoric rise of PinkyDoll. The 'NPC' TikTok streamer who started making $7,000 a day on LIVE and has gotten shout outs from celebrities like Elon Musk, Cardi B and Timabland. TIME STAMPS: Introduction 0:00 - 1:20 The Origin of the 'NPC' Trend on TikTok 1:20 - 6:40 The Rise of TikTok LIVE 6:40 - 15:50 Who is PinkyDoll 15:50 - 23:24 The NPC Takeover 23:24 - 28:43 Why You Can't Look Away 28:43 - 32:37 What is next for Pinkydoll 32:37 - 46:18 Our Predictions for Social Media 46:18 - 52:00 But what is the marketing magic behind this trend? And what can streamers like PinkyDoll, and ItzPsyiconic, tell us about human behavior and why audiences gravitate towards some creators over others. Here is the VICE profile they did on Pinkydoll: https://www.vice.com/en/article/4a3ny9/viral-tiktok-npc-streamer-pinkydoll-doesnt-care-what-you-think Listen to #ShareYourScreen on Apple, Spotify or Google Podcasts. Let us know what trending pop culture, marketing or creator trends you want us to talk about in our next deep dive slide show. For business inquiries, email: nickyandcoco@gmail.com #pinkydoll #itzpsyiconic #creatoreconomy #marketing #podcast

VOTE FOR NICKY & COCO AT SOUTH X SOUTHWEST: https://panelpicker.sxsw.com/vote/143777 -- This video is based on our opinions! We encourage you to always form your own. TIME STAMPS: Introduction 0:00 - 5:08 The Danger of Fame 5:08 - 27:24 TikToker Pretends to be Taylor Swift 27:24 - 31:18 Billy Porter v. Harry Styles 31:18 - 44:44 The Future of Pop Music 44:44 - 53:40 Olivia Rodrigo Re-Brand Theory 53:40 - 59:40 Selena Gomez Super Bowl Commercial 59:40 - 1:02:42 Billie Eilish Brand Pitch 1:02:42 - 1:05:46 Storytime: Interscope Records 1:05:46 - 1:13:22 -- Find us on your favorite social media platforms: @nicky.reardon @cocomocoe on TikTok, IG and LinkedIn! Thank you for watching and rating the 'Share Your Screen' podcast with Coco Mocoe & Nicky Reardon. Let us know what pop culture topics you want us to react to next from a marketing expert perspective! For business inquiries, email nickyandcoco@gmail.com

Hiii! Welcome back to Share Your Screen episode 8 :)

In this episode we covered a few topics we have been dying to talk about:

• The Streamy's wasted potential - why we think an award show on the internet should be so much better
• Taylor Swift's New Announcement - How concert videos and documentaries are going to redefine the Music and Film industry
• Instagram's Identity Crisis - Why instagram fell off and what they can do to reignite the passion of Gen Z & Gen Alpha
• Marketing Bops & Flops (new segment!) - ELF x Snookie, Gwyneth Paltrow, and Blackpink x Roblox
• Beyonce Superbowl Commercial idea - ;)

HAPPY 2024 WE MISSED YOU ALL!!!Sorry for our short 2 week hiatus, but we are back to weekly uploads for the rest of the year.Today's episode is the Renee Rapp effect. Her story is a beautiful one because she is living proof that your direction is more important than your speed. Renee has always had this north star in her career, music, and her relentless pursuit of that dream. The first step of your career does not have to look like the last step. No matter how small the step, or how big the setback, Renee always kept moving in the direction she knew she was meant to.

Nicky and Coco just went to weekend 1 of Coachella! It was nothing short of beautiful chaos. From Lana Del Rey, to multiple Billie Eilish surprise performances, to Doja Cat to Chappell Road stealing the show. We talk about it all in this bonus episode of "Share Your Screen"

Let us know what artists or pop culture topic you want us to cover next on Share Your Screen with Nicky Reardon and Coco Mocoe!

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Thank you for rating the “Share Your Screen” podcast on Spotify, Apple and Google podcast. Subscribe to the “Share Your Screen” YouTube channel here: https://www.youtube.com/channel/UC1GM-dGGv1ke6LnW-o3NY_g Join the discord here: https://discord.com/invite/wUCrUWsbyC

Is reality TV naturally exploitative? Or do participants deserve the highs and lows of what they sign up for? In this episode of #ShareYourScreen, Nicky Reardon and Coco Mocoe create a slideshow about the history and trends that we see in reality TV programming. This is at the heels of two preemptive lawsuits against Netflix (from Love is Blind cast members) and NBC + Bravo (from various reality stars on their network, including Bethenny Frankel) We talk about various shows, including; Vanderpump Rules, Real Housewives, Love is Blind, Perfect Match, Big Brother and more. This is all based on opinion! We encourage you to look up facts and form your own opinions. Feel free to comment what you think down below. No right or wrong takes. TIME STAMPS: Introduction 0:00-1:36 Why it matters now? Pt. 1 1:36-10:10 Why it matters now? Pt. 2 10:10-13:55 The Metrics 13:55-21:00 Examples of Exploitation in Reality TV 21:00-40:36 Examples of Success 40:36-43:56 The Formula for Drama 43:56-46:00 Finances 46:00-48:30 Conclusions & Predictions 48:30-55:00 #vanderpumprules #bravo #bigbrother #rhoc #rhony #rhoa #rhobh #vpr #realitytv #loveisblindnetflix #podcast #marketing #entertainmentpodcast #popculturenews Additional Information & Links: What Reality TV is Really Like (Video): https://www.youtube.com/watch?v=DaMOpPBNqbs Unreal Podcast by the BBC: https://www.bbc.co.uk/sounds/play/p0c71mrt NBC & Bravo reality stars gearing up to sue: https://deadline.com/2023/08/porn-violentce-claims-bethenny-frankel-lawsuit-reality-tv-nbcuniveral-bravo-1235454964/ Statistics of Reality TV Programming (Gitnux): https://blog.gitnux.com/reality-shows-statistics/ -- For business inquiries, email: nickyandcoco@gmail.com

Hi!

I hope you enjoyed todays episode. It was a lot of fun to do the research and compile all the history of Youtube and its timeline as a platform. I have such love for the platform and I genuinely believe it has so much impact and has the potential to do good for the world when used correctly. There are SO many amazing Creators over the span of 2008-2023 it would have been impossible to have documented them all so I decided to hone in on the ones I felt most nostalgic about and meant the most to me personally. Please give us a rating to help us in the rankings and drop a sub for more internet culture deep dives<3

Love ya,

Nicky and Coco

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In this week's episode of the Share Your Screen Podcast Nicky and Coco dive into the celebrity cancelations of 2023. Why has there been so many more this year than any other year in recent memory? This is our theory on why the internet has created this greater sense of class consciousness, and events like the pandemic showed us this side of them we can never unsee.

In Episode 4 of the Share Your Screen Podcast, we took a deep dive into the ethics of React content and how it pertains to "Fair Use" law on the internet. It's a tough problem to solve, and I don't think there is a 100% clear answer. However, I do strongly believe their needs to be stronger rules in place for those who take non-monetized content without the Creators consent, and use it in a way that then gets to be monetized for a larger Creator.

This was brought to my attention from a video made by Jacksfilms about his thoughts on Sniperwolf. I HIGHLY encourage you all to go and watch his video. It was a great analysis with a lot of well researched info. Many of the examples here I pulled from his video and wanted to do a deep dive on it from our perspective.

Jacksfilms Original Video: https://www.youtube.com/watch?v=oMjWaPsGY80&t=18s&pp=ygUdamFja3NmaWxtcyBzc3NuaXBlcndvbGYgZHJhbWE%3D

It feels like just about every new release to come out of Hollywood in the past year has been some sort of "nostalgia-bait". When I was a teenager over a decade ago, we were enjoying things like Hunger Games, Mario, HSM, Gossip Girl, etc. Yet 10 years later, that is STILL all that is being released.

It seems as if the industry has sacrificed this idea of creativity, originality and fostering new IP to ONLY greenlight projects when they are tied to a previously existing franchise.

Nostalgia Marketing is something that has existed for a long time, but why has it become so rampant over the last 2 years? Well that is exactly what we set out to discover today.

Hello Beautiful, This week we wanted to discuss the concept of Creativity vs Commodity in Marketing. From Lana Del Rey for SKIMS, to Beyonce Superbowl, to the Hailey Bieber Rhode phone case-- so much of success is centered around being data driven. However, time and time again we see creativity and art is what really pushes the needle of internet culture. There have been so many fascinating campaigns lately it felt like the perfect time to go through them all and analyze why they went viral. NEXT WEEKS EPISODE: "The Coachella Effect" YOUTUBE

DISCORD

#lanadelrey #popculture #socialmediamarketing #creativedirector #creativemarketing

25 years ago the music industry was in a crisis. Every year for 16 years the music as a businesses was losing more and more money. Until one day a company called Spotify came around and changed that forever. The invention of music streaming built a bridge between artists and fan the likes of which we had never seen, and in 2024 the music industry is the biggest it's ever been.

We sat down with Sulinna Ong, The Head of Editorial at Spotify, to learn exactly how this happened. She explained how her team discovers new artists, curates Spotify's editorial playlists, and responds to Artist's pitches.

This was our first guest episode and we could not be more excited about it <3

Welcome to the first episode of "Share Your Screen" featuring marketing professionals, Coco Mocoe (@cocomocoe) and Nicky Reardon (nicky.reardon). Today's episode is on the polarizing rise of Barbie and their parent company, Mattel. Every episode, we will do a deep dive on our obscure pop culture interests and theories. With a hint of marketing and over-analyzing. You can listen to #ShareYourScreen on Spotify and Apple Podcasts or watch on YouTube. For business inquiries, email: nickyandcoco@gmail.com Time Stamps: Introduction 0:00 to 1:48 Mattel’s Beginning 1:58 - 5:40 Barbie’s Birth 5:40 - 12:30 Barbie’s Push Forward 12:30 - 17:00 Barbie’s Missteps 17:00 - 22:24 Ruth Handler 22:24 - 26:00 Barbie’s Resurgence 26:00 - 29:30 Barbie’s Branding Magic 39:30 - 34:50 Barbie Movie 34:50 - 39:45 Mattel Cinematic Universe 39:45 - 46:55 The Lesson 46:55 Sources: Tablet Magazine "The Bold Jewish Woman Who Created Barbie" Mattel, Inc "History of Mattel" World Org "Becky, Barbie's disabled friend who uses a wheel chair, was disabled" Smithsonian Magazine "The Cultural History of Barbie" Insider "All the Upcoming Movies Based on Mattel Toys and Brands" Architectural Digest "Inside the Barbie Dream House"

WE JUST STARTED A DISCORD!!! Join here: https://discord.gg/39Y9G24K86 If you think you would enjoy talking all things popculture, marketing, and social media strategy with Coco and I we would LOVE to chat it up with you. It'll be such a fun place for all of us to get to know each other and share all our theories hehehe. As always full video versions on our YouTube Channel Timestamps: 0:00 - Intro 3:56 - Olivia's Lyricism 7:27 - Lacy 9:24 - SOUR vs GUTS 11:43 - Drivers License 15:04 - SOUR vs GUTS (Part 2) 16:50 - Pretty Isn't Pretty 21:31 - Teenage Dream 22:51 - Get Him Back 24:00 - Ballad of a Homeschooled Girl 25:52 - The Red Theory 33:10 - Coco's Answer 34:21 - Escaping Disney 39:14 - Nicky's Answer

My apologies for the delay in upload of the audio version of this episode! I had some technical difficulties with the hard drive that had this episode saved on to it, but I ordered a new chord and we are back up and running!

Thank you so much for watching <3

Don't forget to leave a Rating on the podcast and we will see you soon

Victoria's Secret is bringing back their fashion shows this September with the all new "World Tour". But it seems like no one is paying attention. Can they salvage their brand with this show? Or will it fall flat? The Cut perfectly summed up their pink carpet event with an article titled, "The Victoria's Secret Show Could've Been an Email": https://www.thecut.com/2023/09/nyfw-v... Do you think they can come back? We dive into their re-brand from a marketing perspective + the dark history of the brand in this episode of 'Share Your Screen' with Nicky & Coco.

Everything expressed is based on personal opinion.

-- TIME STAMPS: Introduction 0:00 to 3:00 The History of Victoria’s Secret & VS Fashion Show 3:00 to 10:18 The Downfall of Victoria’s Secret 10:18 to 16:42 The Confusing "VS: World Tour" 16:42 to 20:43 Wings Campaign 20:43 to 25:55 JAX 'Victoria's Secret' Viral Song 25:55 to 29:21 -- For business inquiries, email: nickyandcoco@gmail.com

VOTE FOR NICKY & COCO AT SOUTH X SOUTHWEST: https://panelpicker.sxsw.com/vote/143777 TIME STAMPS: Introduction 0:00 - 6:30 Bobbi Althoff Vs. Drake Podcast 6:30 - 15:07 Illinois Law Protects Child Influencers 15:07 - 27:52 What is Zepotha 27:52 - 36:30 Selena Gomez & Miley Cyrus Tease Music 36:30 - 44:15 Addison Rae Vs. the D’Amelios Career Path 44:15 - 58:53 Let us know in the comments if you like this new format of marketing experts react. We loved filming it and want to hear your thoughts. You can find Nicky and Coco on your favorite social media platforms here: @nicky.reardon @cocomocoe For business inquiries, email nickyandcoco@gmail.com Thank you for listening to the Share Your Screen podcast with Nicky and Coco! #addisonrae #bobbialthoff #drake #marketing #mileycyrus #selenagomez

Did you know Lana Del Rey used to go by the name "Sparkle Jump Rope Queen" and her first record label only gave her $10,000? Since then, she has become one of the most influential artists of the 21st century and has become the queen of anti-pop. 2012 was a stand-out year for Lana. In this episode, we break down her musical evolution from 2007 to 2014. In next week's episode, we will break down 2014 to 2024. From tumblr to SNL to her first Coachella performance in 2014, Lana Del Rey had a pivotal influence on the 2010's. Let us know what artists or pop culture topic you want us to cover next on Share Your Screen with Nicky Reardon and Coco Mocoe! Time Stamps: Introduction 0:00 Thesis: “Opposite of trendy is timeless” 3:07 Stage names before “Lana Del Rey” 4:26 Lana Del Rey’s background 5:06 Viral “Video Games” music video 8:10 SNL performance 13:09 “Born to Die” album released 18:16 Singles vs. Albums 19:30 “Young & Beautiful” pulled for “Summertime Sadness” Remix 22:15 Frank Ocean Influence 23:25 Taylor Swift vs Lana Del Rey Fame 26:56 Lana First Coachella Performance 31:37 Watch our last episode (The Demise of Kylie Jenner): https://youtu.be/E11lDfy0hko?si=KuuRd78-3dv7U8alFollow us for Coachella content! @nicky.reardon @cocomocoe Email: nickyandcoco@gmail.com

Thank you for rating the “Share Your Screen” podcast on Spotify, Apple and Google podcast. Subscribe to the “Share Your Screen” YouTube channel here: https://www.youtube.com/channel/UC1GM-dGGv1ke6LnW-o3NY_g Join the discord here: https://discord.com/invite/wUCrUWsbyC #LanaDelRey #Coachella

We sat down with Bryan Johnson from Spotify for today's episode. In it, we discuss Spotify's findings for 2023 and how artists made money on the platform. You can read more about this in the Loud&Clear report: loudandclear.byspotify.com Time Stamps: Introduction 0:00 Heritage Artists (ex. Kate Bush) 4:30 Sophie Ellis Bextor 6:10 Spotify Paid $9B 9:00 Transaction vs Passive Economy 11:00 Why now is a great time to be an independent music artist 12:35 Non-English artists generated profits on Spotify 17:55 Spotify’s Playlist Curation 22:00 Heritage Artists (ft Bryan) 24:17 Other “Loud&Clear” Recommendations 26:10 Watch our Lana Del Rey episode: https://youtu.be/XXBNly3FZJE?si=R19FKusv-_36UDR0 Say hi to Nicky & Coco if you see us at Coachella 2024! ❤️ Follow us for Coachella content! @nicky.reardon @cocomocoe Email: nickyandcoco@gmail.com Thank you for rating the “Share Your Screen” podcast on Spotify, Apple and Google podcast. Subscribe to the “Share Your Screen” YouTube channel here Join the discord here #MusicMarketing #Spotify #MusicVideo

Did you know that Coachella lost so much money its first year that they couldn’t afford to do it a second year? Today we are diving into the history of Coachella aka the most talked about music festival for the past 20 years. They are a great example that in order to be “popular” you have to be willing to be “polarizing”. Watch the Coachella Documentary on YouTube here Thank you for rating the “Share Your Screen” podcast on Spotify, Apple and Google podcast. Subscribe to the “Share Your Screen” YouTube channel here Join the discord here: https://discord.com/invite/wUCrUWsbyC Follow Nicky and Coco on IG: instagram.com/cocomocoe/ instagram.com/nicky.reardon/ Email: nickyandcoco@gmail.com #Coachella #LanaDelRey #Beyonce #MusicFestival #Marketing #KylieJenner

Welcome back to part 2 of "that was not on my 2023 BINGO card" and our FIRST episode of the new year!!! 🤪 Thank you all so much for the recent love and support and we could NOT be more excited to get back in the studio and start filming. 2023 was a year riddled with MANY firsts for the industry, some good and some bad, but I truly believe 2024 has the potneital to be a year that goes down to define music, movies, and internet culture for the next decade. We thought it would be fun to make a game out of it, and have 2 separate BINGO cards full of predictions. Throughout the rest of the year, any time a prediction comes true, we will mention it in the episode and discuss how we think it is going to come to life. Make your 2024 BINGO card predictions with us and see if you can beat us this year ;) Link: https://www.canva.com/design/DAF2tXDD...

VIDEO VERSION:

https://www.youtube.com/watch?v=qh8SgN4q-xk

Today we are discussing Forbes "Top Creators of 2023" list that recently came out. Do TikTokers or YouTubers bring in more money and who has more longevity? Let's discuss ⬇️

We made a TikTok about how one creator (Tinx) numbers looked off. They reported as having 42% engagement. The following day, they corrected the article to say that she had 0.4% engagement.

You can read the Forbes "Top Creators of 2023" list here: https://www.forbes.com/sites/stevenbertoni/2023/09/26/top-creators-2023/?sh=70ae00c14c0c

For business inquiries, email nickyandcoco@gmail.com Join the #ShareYourScreen discord: https://discord.com/invite/39Y9G24K86 TIME STAMPS: 1. Intro 0:00 - 1:27 2. Forbes Methodology 1:27 - 3:40 3. Theory on YouTube vs. TikTok 3:25 - 5:31 4. Where is H3 on the list? 5:31 - 6:25 5. Our background in marketing 6:25 - 7:32 6. Kai Cenat 7:32 - 10:20 7. Alix Earle 10:20 - 11:22 8. Mikayla Noguiera 11:22 - 14:10 9. Bella Poarch 14:10 - 16:37 10. Ninja 16:37 - 20:15 11. Dream 20:15 - 21:50 12. Tinx 21:50 - 24:19 13. Different niches and income 24:19 - 25:40 14. Drew Afualo 25:40 - 26:44 15. Creators who weren’t on the list 26:44 - 29:26 16. #10 Brent Rivera 29:26 - 31:13 17. #9 Matt Rife 31:13 - 35:03 18. #8 Emma Chamberlain 35:03 - 36:03 19. #7 F Jerry 36:03 - 37:13 20. #6 Logan Paul 37:13 - 38:57 21. #5 Charli D’Amelio 38:57 - 41:17 22. #4 Rhett & Link 41:17 - 43:12 23. #3 Jake Paul 43:12 - 45:36 24. #2 KSI 45:36 - 46:46 25. #1 Mr Beast 46:46 - 48:05 26. Discord Input 48:05 - 52:43

Follow Nicky and Coco on socials:

TikTok: @nicky.reardon // @cocomocoe

IG: @nicky.reardon // @cocomocoe Thank you for watching and subscribing to our channel! We appreciate all of you.

THANK YOU FOR 10K SUBSCRIBERS!! We are so happy to see this audience grow every single day. Share this episode with a friend ❤️ Today on #ShareYourScreen, we are discussing the evolution of Emma Chamberlain. She has been a trending topic lately as people question whether they still relate to her and the depth of her podcast, Anything Goes. We make the case for why she is so popular and why she will always be Gen-Z's comfort influencer turned A-List celebrity. We discuss: - Emma Chamberlain's rise on YouTube in 2017 - Failed Dote collab - Sister Squad (w James Charles + the Dolan Twins) - Shift to Fashion + Met Gala - Anything Goes Podcast - Chamberlain Coffee - Discussions Subscribe to our YouTube channel: https://www.youtube.com/channel/UC1GM-dGGv1ke6LnW-o3NY_g Review the Podcast: https://podcasts.apple.com/us/podcast/share-your-screen/id1697542675 Join the discord here: https://discord.gg/wUCrUWsbyC Follow Nicky on TikTok: tiktok.com/@nicky.reardon Follow Coco on TikTok: tiktok.com/@cocomocoe For collaborations and opportunities, email: nickyandcoco@gmail.com