Shelley started on Amazon in 2015 and one of the only people I know that sold two brands at the same time to two different aggregators. Two lots of discovery, two lots negotiations and double the stress. Whilst having help with the process using two different brokers both were over the line in a three month window.

More info on Shelley and Scale For Etail
https://www.facebook.com/groups/scaleforetail
https://scaleforetail.com/upcoming-events/
___________________________________________________
Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan,  Sharon Even, and Izabela Hamilton 
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative
___________________________________________________
Grab tickets for Branded By Women Live brought to you by Branded. 
Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly,  Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

Today we go in-depth with Yoni and discuss the early years of serving in the military. How that developed and laid the foundation to him being a successful entrepreneur. Hard times build character and your character is tested when you are building fast paced companies. How a time selling his textbooks on Amazon lead to the most successful period of his life in business when building Getida. 

Yoni is the CGO & Co-Founder of GETIDA. Yoni began developing GETIDA after successfully operating a $20 million yearly Amazon FBA business, selling fashion Brands internationally.

GETIDA specializes in Amazon discrepancy analytics and consulting. By utilizing data visibility technology, GETIDA focuses on discovering and managing financial and Inventory-related discrepancies with billions of dollars of transactions managed daily.

Yoni frequently appears in media outlets such as Forbes, CBS, ABC, Fox, MSN, and INC to provide insights about the state of Amazon, global logistics, inflation, consumer Behavior, and the economy. He also comes with military intelligence experience, having Served in the IDF Special Navy Intelligence.

A9 Bot - How To Get The Most Out Of Your Listing Optimisation

In this informative episode of Seller Sessions, host Danny McMillan gives listeners an inside look at the A9 Bot available exclusively through his website. This specialised bot aims to help sellers better grasp Amazon's ever-evolving A9 ranking algorithms and optimisation factors by synthesising key learnings from extensive scientific literature and patents.

Laying the Groundwork Around A9 Understanding

Before demonstrating the A9 Bot tool itself, Danny emphasises how this fits into his broader mission to equip Amazon sellers with more technical competency on the inner workings of Amazon search. He’s compiled and working through 1234 scientific papers and has written at depth on subjects sellers may find confusing or conflicting when trying to rank higher.

• Understanding Product Photos and How Attributes Really Work
• How Amazon Protects Answers to Product Questions Using Similar Products
• The Real Reason Why A10 is a Myth
• Improving Seasonal Relevance and Ranking on Amazon Search

This scientific grounding informs the A9 Bot's capabilities for listing optimisation tied to ranking factors. Danny emphasises digesting this background will prove useful for sellers aiming to "level up" their Amazon search education.

Introducing Key Match Types: Lexical vs. Semantic vs. BERT Contextual

As Danny shifts into demonstrating the tool itself, he starts by outlining three key match types critical to understand:

1. Lexical Matching
2. Semantic Matching
3. BERT Contextual Matching

While lexical matching should remain core to any keyword targeting strategy, Danny urges sellers not to limit themselves to only indexing keywords. The semantic and BERT matches within A9 paint a fuller picture of what customers may search for — and how listings can evolve to reach more searchers.

Seeing the A9 Bot in Action: Listing Rewrites

To illustrate the bot's capabilities, Danny provides a demo using a beard oil product as an example. He prompts the bot to rewrite the listing bullets targeting first lexical matches, then semantic matches, and finally keyword matches informed by BERT's contextual analysis.

The output shows clear differences highlighting how each match type shapes results. The lexical rewrite sticks closest to exact keyword matches in the original beard oil listing. Meanwhile the semantic match incorporates more contextual phrases that extend meaning like beard grooming and shaping tools. Finally, the BERT rewrite recognises entities and relationships to recommend additional keywords around skin conditioning, packaging format, and product feel during application.

This small demo begins to showcase how tapping scientific advances in language AI can assist sellers in reaching more customers. While their manual testing and listing quality control remains imperative, leveraging innovations like BERT as an input can spur new optimisation ideas.

Key Takeaways and Parting Thoughts

In concluding his A9 Bot intro, Danny shares a few final recommendations:

• Use provided prompts to experiment rewriting your own listings with lexical, semantic, and BERT matches
• Check his site’s “A9 Algorithm” section for articles dispelling myths plus evolving science around ranking factors
• Recognise sellers optimise for conversion while Amazon algorithms focus on customer experience first
• Avoid overstuffing listings with keywords without considering user experience

With innovations in contextual language understanding racing ahead, Danny emphasises sellers must stay on the pulse of Amazon advancements to remain competitive in organic search. Tools like the A9 Bot point to a future where semantic search capabilities will only grow more advanced. Though testing and high-quality listings remain essential, embracing these new frontiers in AI can help uncover more opportunities.

Link to A9 Bot: https://sellersessions.com/a9-bot/

Prompts For A9 Bot

Examples (adjust accordingly to your requirements):

I am launching a beard oil product. Can you generate a list of 10 search queries that would represent lexical matching.

Then explain what this match type is and how it impacts ranking

1.I am launching a beard oil product. Can you generate a list of 10 search queries that would represent semantic matching.

Then explain what this match type is and how it impacts ranking

2.I am launching a beard oil product. Can you generate a list of 10 search queries that would represent BERT matching.Then explain what this match time is and how it impacts ranking

3.Take this title and rewrite it based on Lexical, Semantic and Bert matching “Beard Oil Conditioner Sandalwood Scent (Large 2 Oz) - Natural Organic Formula with Tea Tree, Argan and Jojoba Oils for Men - Promotes Growth, Softens, & Hydrates - Striking Viking

“ and use all of the knowledge base for other factors that could improve conversion and Click through rate then summarise and explain why to you did them?

4.Take these bullet points and rewrite it based on Lexical, Semantic and Bert matching “ • Invigorate Your Senses - Our beard oil for men is non-greasy and made with nothing but pure all natural ingredients, leaving your beard looking and smelling its best

• Softens and Conditions - Our beard oil conditioner is made with high quality ingredients to help tame your beard, while also making it thicker, fuller and softer. Striking Viking beard grooming products for men will give you the confidence to conquer the world!
• Healthy Beard Growth - Our beard conditioning oil promotes growth by effectively restoring the natural moisture to the root of your beard leaving you with thick luscious hair
• Goodbye Itch and Dandruff - No more rough, scratchy beard from now on because we use only the finest ingredients, so our beard softening oil is lighter and easier to absorb. Just a few drops will keep your beard deeply nourished and looking well maintained throughout the year!
• Try It Risk Free - Try our collection of beard care oils today, all designed to help your beard look and feel great

5.Write a unique and compelling product description for the above bullet points and title, including tips on how to use it and how it can improve {the pain your product solves}.

The BroadMatch Show: SSL2024 Review, ADHD Diagnosis, Side Events, and More

In this engaging episode of Seller Sessions, host Danny McMillan welcomes back co-host, Adam Heist to discuss a wide range of topics, from the latest insights into Seller Sessions Live to personal health challenges and the entrepreneurial mindset.

Seller Sessions Live: The Evolution and Impact

Refining the Format

• One-Day Event: Adam praises the one-day format of Seller Sessions Live, highlighting its efficiency and effectiveness compared to longer events.
• Quality Over Quantity: Danny explains that maintaining high-quality content throughout a multi-day event can lead to diminishing returns, hence the decision to keep it short but impactful.

Audience and Atmosphere

• Seller-Centric Approach: The event remains focused on sellers ensuring meaningful and genuine interactions.
• Unique Speaker Line-Up: Danny and Adam emphasise the importance of featuring new faces and fresh insights, avoiding the repetition.

Logistics and Challenges

• Travel Considerations: The convenience of a one-day event minimises travel fatigue and maximises attendee energy and engagement.
• Cost Management: By keeping the event to one day, Danny manages to keep costs down, making it accessible without compromising on quality.

Addressing Side Events

The Problem with Side Events

• Danny's Stance: Danny addresses the issue of side events organised around major events without prior consultation. He emphasises the importance of respect and proper communication when planning such activities.
• Exclusive Contracts: To prevent conflicts, Danny mentions that all speakers for next year will be under exclusive contracts, restricting their participation in other events around the same timeframe of Seller Sessions Live.

Impact on Events

• Draining Resources: Danny explains how unauthorised side events can drain resources and detract from the main event, making it clear that he will not tolerate such actions in the future.

Personal Journeys and Health Challenges

Adam's Stroke Recovery

• Three and a Half Months In: Adam shares his progress since experiencing a stroke in Bali, discussing the slow but steady recovery and the importance of incremental gains.
• Life Lessons: Reflecting on his journey, Adam draws parallels between business challenges and personal health, emphasising resilience and the power of small steps.

Danny's ADHD Diagnosis

• Discovery and Management: Danny recounts his recent ADHD diagnosis and the profound impact it has had on his life and work. He shares practical tips on managing ADHD through micro-dosing and nootropic stacks.
• Embracing the Superpower: Rather than seeing ADHD as a hindrance, Danny views it as a superpower that, when leveraged correctly, can lead to hyper focus and significant productivity gains.

Entrepreneurial Insights and Mental Health

Mental Health in Entrepreneurship

• Shared Struggles: Both Danny and Adam discuss the mental health challenges common among entrepreneurs, including ADHD, anxiety, and depression.
• Importance of Vulnerability: They highlight the value of open conversations about mental health, reducing stigma and fostering a supportive community.

Building a Mental Fortress

• Upcoming Workshop: Danny introduces his concept of a "Mental Fortress" workshop aimed at helping entrepreneurs build resilience and maintain a healthy work-life balance.
• Toolkit for Success: The workshop will cover essential topics like boundaries, emotional literacy, and attachment styles, providing attendees with practical tools to improve both their personal and professional lives.

Future Plans and Projects

Adam's Summer Plans

• Reconnecting with Roots: Adam plans to spend the summer in Canada, focusing on personal and professional catch-up while enjoying time with family and friends.
• Exploring Austin: He also considers moving to Austin, Texas, for the winter to explore new opportunities and experiences.

Danny's Upcoming Ventures

• Tech Development: Danny hints at exciting new tech developments at Databrill, aimed at improving the search and PPC experience for sellers.
• Book Launch: He is also working on a book titled "The Evolved Man," which will address key aspects of masculinity and mental health.

Key Takeaways

• Event Efficiency: The one-day format of Seller Sessions Live is praised for its effectiveness and high-quality content.
• Health and Resilience: Both Danny and Adam share their personal health journeys, offering valuable insights into managing ADHD and recovering from a stroke.
• Mental Health Focus: The episode emphasises the importance of mental health in entrepreneurship, encouraging open discussions and supportive communities.
• Future Innovations: Listeners can look forward to new tech developments and an insightful book from Danny, aimed at enhancing both business and personal growth.

Conclusion

This episode of Seller Sessions with Danny McMillan and Adam Heist is a treasure trove of insights, from the practicalities of running a successful e-commerce event to deeply personal stories of health and resilience. It underscores the importance of community, mental health, and continuous improvement in both business and life.

Looking for a Free PPC Audit? Data Brill PPC Audit

Amy Wees is the CEO of Amazing at Home E-Commerce Consulting, a world-renowned company that has helped thousands of brands launch private label products on Amazon and beyond! Amy's knowledge in product development, sourcing, marketing, and sales have enabled her to help countless entrepreneurs develop their own successful businesses.

In this episode we go inside the mind of Justin Cobb, the head of Carbon6.  Carbon6 came out of stealth last year at Prosper with the end goal of centralising software so Amazon sellers have a single login and have enough best in class tools to efficiently run their Amazon business.

About Justin

Lifelong competitor.  

Won numerous competitions playing saxophone in grade school.

Loved sports but undersized and thus went out for the wrestling team as a Freshman in high school.  Rough start, 1 win and 19 losses in year one.  Loved the sport and went all-in round the calendar and two years later won a state championship.  

Took that winning mindset to business.  In 2002, upon graduating college, while taking a year off before law school, started a direct sales company.  Training others to run their own business, Justin moved to England, Ireland, Scotland, Wales, Spain, Portugal, Italy and Poland before returning to the US in 2015.  Today that sales force spans 15 countries, generating north of $1bn in revenue and donations for the largest for-profit and non-profit companies in the Western world. 

After a failed attempt at early retirement in which he had planned on becoming a full time investor, at a time during Covid when e-commerce was flying, Justin saw a gap in the market for top tech solutions servicing the professional seller and other large brands on Amazon and formed Carbon6.

Carbon6 has combined successful serial entrepreneurs, some of the greatest minds in the Amazon community and accomplished career SaaS professionals to create the ecosystem for the professional marketplace seller.  The mission is to simplify success online.

In-Depth with Amazon seller Michael Fenech

### Introduction

- Host Danny McMillan welcomes entrepreneur Michael Fenech to the Seller Sessions Podcast.

- Brief overview of the episode's focus on the entrepreneurial journey, mindset, and success in various business ventures.

### Michael Fenech's Brief Intro

- Michael and his wife are Amazon sellers with three SKUs.

- A four-year Amazon journey preceded by experiences in Dropshipping and network activities.

### Inspirations

- Michael's background growing up in a high-achieving family.

- The influence of his three brothers who are professional athletes and his entrepreneurial father.

### Mindset and Early Life

- How Michael's early life was shaped by his family's dedication to discipline and success.

- The role of his brothers as major sources of inspiration.

### Education and Early Career Aspirations

- Michael as an above-average student who didn't attend university.

- Initial career aspirations to be a professional golfer and the lessons learned from not pursuing it.

### Mindset in Sports and Business

- Comparison between the mindset required for sports, particularly golf, and business.

- The vital role mindset plays in achieving success.

### Recovering from Not Making It in Golf

- The emotional and psychological transition after not making it as a golfer.

- A deep dive into self-awareness and strength application.

### Transition to Business and Belief in Mindset

- Transferring life lessons from sports to business, focusing on discipline, delayed gratification, and mindset.

- Why success isn't solely about resources or money, but also one's mindset.

### Moving Forward

- The importance of directing your strengths properly.

- Accepting and acknowledging one's limitations as a positive step towards growth.

---

### The Entrepreneurial Bug

- Michael's foray into entrepreneurship at around 22 years old.

- Initial ventures into real estate and technology.

### High-Profile Business Ventures

- Creating a media technology in 2010 that facilitated radio station connections.

- Forming an executive team from ex-Facebook and Yahoo! execs, leading to increased confidence.

### Dropshipping, Amazon, and Beyond

- The challenges and learnings from running dropshipping stores.

- Transitioning to Amazon FBA in 2018-2019 and growing a brand to over seven figures.

### Community Building: The End Game Network

- The inception of the End Game Network and its objectives.

- Impact on the Australian Amazon Community and two success stories from the network.

### Other Business Ventures

- Danny queries about 'SKU Drop', a response to high shipping costs.

- Michael shares that SKU Drop is used by over 500 brands and discusses its unique features.

### Hosting an Amazon Seller Conference

- Michael shares insights into hosting a large Amazon seller conference in Australia.

---

### Final Thoughts

- Danny applauds Michael's strong community building as a significant factor behind his success.

- Summary of the episode and the vast scale of Michael’s impact in various business sectors.

**Thank you for joining us for another episode of the Seller Sessions Podcast!**

Yoni is a former Amazon Seller having scaled an Amazon business from 2 – 5m in 12 months that was acquired. Today he is the Founder & CEO of MultiplyMii & Escala two business-focused on supporting business growth by way of process improvement and highly-skilled, cost-effective professionals in the Philippines. A driving mission of the business is to create better opportunities for talent in the Philippines and as a result, in just one year the business grew from four team members to 130 full-time on payroll. This has also seen the start of the Successful Scales Podcast where Yoni interviews now successful professionals on what it takes to scale a business.

Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022

Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more

Hosted by: Danny McMillan,  Sharon Even and Izabela Hamilton

Grab Tickets at: https://live.sellersessions.com/

Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.

Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/

Big Thank you to our sponsors:

Seller Sessions Live in brought to you by Thrasio (May 7)

The VIP is brought to you by Avask (May 6)

Afterparty is brought to you by BetterAMS and Clear Ads (May 7)

Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

On this episode of Seller Sessions, Danny and Ferit discusses the unknown factors behind Instagram's algorithm and how it may impact organic reach. They also share valuable insights on how to effectively reach and engage with audiences on platforms like TikTok and Instagram. They emphasise the importance of determining clear KPIs and establishing a strong audience base before monetising content. They also provide valuable tips on utilising ad platforms like Ad Center and highlight the significance of quality and engagement ranking for content. Additionally, they share their experience running ad campaigns on Instagram reels and provide insights on the effectiveness of using user-generated content for video production.

- Introduction to the podcast episode

- The unknown factors regarding organic reach on Instagram's algorithm

- Testing target pre for organic plays on Instagram for only £25

- Choosing between TikTok and Instagram as platforms for building a brand

- The potential for reach on Instagram becoming capped due to ads and competition

- Importance of starting with clear KPIs to avoid going in different directions later on

- Building an audience first as a common strategy for monetisation

- The ease of reaching an audience on TikTok versus the engagement and loyal followers on Instagram and Meta services

- A brand approaching the podcast hosts for an audience expansion project and finding quality leads for soon-to-be-monetised content

- Determining clear KPIs to choose the right platforms to leverage for ads

- Ad targeting options on Facebook Ads Manager and Instagram app boosting

- Ad Center as an alternative ad platform

- The trend of vertical video consumption on TikTok and the success of similar platforms such as Reels

- The benefits of running ads on Real, including organic-feeling placement and CTA buttons

- The low cost of video creation on Real and confusing reporting on Instagram reels

- The unexpected additional organic plays generated by ad spend on comments, shares, likes, and saves

- Ad Center providing accurate estimations compared to the Instagram app

- The importance of terminating KPIs that aren't working for a brand's growth

- Understanding and utilising quality ranking and engagement ranking on Ads Manager

- The effectiveness and limitations of Instagram versus TikTok for building audiences and selling products

- Key factors such as KPIs, cost per acquisition, and quality followers

- The value of engagement shares and saves versus three-second video plays

- The potential benefits of content being shared between peers

- The organic increase in reach due to content being sent to friends not being included in reporting

- Conclusion to the podcast episode.

Bio

Ferit is a digital marketing expert who understands the importance of creating quality content and building an engaged audience before monetising. He believes in determining clear KPIs and leveraging various platforms to expand brand reach and generate quality leads. Ferit has worked with several brands and tested different alternatives for audience expansion, including using Facebook Ads Manager, Instagram boosting options, and the algorithm from the Instagram app, while also emphasising the importance of flexibility in audience segmentation, budget, and scheduling. His goal is to help brands create engaging content and build loyal audiences to achieve long-term success.

If you want to get in touch with Ferit send a DM.

Amazon’s AI Listing Writer with Brandon Young

Reconciliation Score

• Amazon uses a reconciliation score on listings to determine which changes to a listing are accepted. This score works like a pyramid, with different levels of authority.
• Hierarchy: At the bottom are individual sellers, moving up through professional, gold, platinum, and higher levels including seller support, brand registry, data augmenters, retail, G fix, and FC at the top.

Functionality

The entity with the highest reconciliation score on an attribute level (not listing level) gets its changes accepted. If Amazon changes the title, for instance, it doesn't affect the bullet points unless Amazon also has a higher reconciliation score for bullet points.

Seller Strategies: If Amazon changes a listing, and a seller wants to revert or modify it, they need to have a higher reconciliation score. This often involves interacting with the brand registry and sometimes escalating cases to regain control over listing attributes or deleting and rebooting with flat files.

AI Listing Writer

• Amazon's Use of AI and GPT: Amazon employs AI and GPT like algorithms to rewrite listings, aiming to improve titles or listings. However, there are unintended consequences, such as inadequate keyword research and indexing, which can hurt seller rankings.
• Seller's Use of AI Tools: Brandon Young discusses how they use AI (like GPT) to write listings, but also emphasizes the need for manual intervention. The AI helps in creating listings that sound good, but it often misses including critical keywords for indexing and ranking.
• Balance Between AI and Manual Work: While AI tools can do a significant portion of the listing creation, sellers must review and adjust the content to ensure it includes all relevant keywords and complies with Amazon's best practices for listing optimization.

Strategies for Amazon Sellers

• Importance of Brand Registry: Having brand registry is crucial as it provides more control over listings and helps in regaining authority from Amazon when it changes listing details.
• Keyword Research and Semantic Matching: Deep keyword research and understanding semantic matching are vital. It's not just about having relevant keywords but also about understanding how customers search and the different ways products can be indexed.

This episode provides valuable insights for Amazon sellers, especially regarding navigating the challenges posed by Amazon's AI-driven listing changes and maintaining control over their product listings. It also underscores the importance of a balanced approach, combining AI tools with manual oversight for optimal listing creation and maintenance.

In today's podcast, Sharon Even Speaks with Refael Elbaz, Founder of Unicargo to chat about the current Q4 2022 Shipping and Logistics Updates.

Shipping prices are down, back to pre covid rates - but what are Shipping Carriers trying to do to fight these low spot rates? What Can We Expect this Q4 and how can we plan in advance for the Chinese New Year? We discuss all of this and more in this podcast.

About Refael: Refael Elbaz is the founder of Unicargo, a modern freight forwarding company that focuses on creating advanced solutions for e-commerce companies and entrepreneurs.

Unicargo is leveraging technology to consolidate all the data points of international shipping, thus creating services and tools for E-commerce businesses enabling them to make intelligent, data-driven supply chain decisions.

Refael is an e-commerce logistics advisor to the Israeli export institute and a public speaker in Amazon, international logistics, and supply chain conventions.

Estonian Super Star Amazon Seller Egle Radeek - Back From The Brink

Welcome back to the podcast! In today's episode, we have a special guest, Egle, who will be sharing her story of an exit just before the bubble burst in 2022. Egle has been a frequent guest on our show and has also appeared on other platforms. While her journey may not have followed the traditional success story, it's important to shed light on the challenges entrepreneurs face. So, let's dive into the compelling parts of Egle's story and explore the lessons we can learn.

Key Points:

1. The prelude to the exit: Egle was approached to start selling her business in December 2021, and everything seemed promising. However, their main seller faced issues due to a catalogue error in the Amazon system, leading to a significant loss in revenue. Despite working with aggregators and consultants, they struggled to overcome the obstacles.
2. The impact of COVID-19: Just as they managed to resolve the listing issue, the COVID-19 pandemic struck. Since their business focused on office supplies, their customer base suffered as people transitioned to remote work. This further added to their challenges, making survival seem like a daily struggle.
3. The decision to continue or shut down: Faced with mounting debts and the need to invest in new ventures, Egle and her business partner had to make a difficult choice. They consulted with experts and realised that although their business had flatlined, it still had potential for growth post-pandemic. They decided to persevere and wait for better times.

Final Summary:

Egle's story highlights the harsh realities entrepreneurs can face, even in favourable circumstances. Despite setbacks, Egle and her team chose to weather the storm and find opportunities within the adversity. By stabilising their business, optimising their strategies, and leveraging the understanding of aggregators, they held on, believing that their industry would eventually recover. This tale reminds us that entrepreneurship is a rollercoaster journey, and success often requires resilience and the ability to adapt to unexpected challenges.

Are you a 7 figure brand selling on Amazon?

Want to work with an Agency that knows both PPC and the A9 algorithm?

Click here to request a free PPC Audit https://www.databrill.com/

On Thursdays with Sharon Even we welcome Christina Passmore, Founder of Christina Ink, to discuss the importance of Social Media Marketing for scaling an Amazon FBA business. Christina discusses the importance of Social Strategy, the benefits of effective social media management, and some great tips to help sellers leverage the best content across multiple channels.

About Christina:

Christina ditched her luxury airline lifestyle at 40 to start selling on Amazon to test her determination. In 2019 she sprung into action and carved out a 6 figure beauty brand that even some of the biggest names in the Amazon space couldn't believe possible for someone with no experience. Her secret weapon? Unlike most Amazon sellers, Christina understood the power of content marketing and social media marketing to grow a following and skyrocket her reach and sales across the world's largest online marketplace. Her savvy approach to content helped her leverage 7 viral TikTok influencers without paying a dime to catapult her brand across the Canadian market. She transitioned into copywriting and content marketing when she realized covid-19 would force many Amazon sellers out of business. Instead of giving up, she studied Amazon listing creation, content curation, and social media management to help sellers scale their businesses with the same secret weapon that helped her grow two online businesses in less than a year. Content was and is the driving force of her passion and profession, and her innate content marketing skills are a force to be reckoned with.

Open Brands - Amazon Seller Rich Hawkins - Gravity Fitness

Introduction:

In this episode of Seller Sessions, host Danny McMillan is joined by e-commerce expert Rich Hawkins.

This is the first part in a new series where we chat with Amazon Sellers that show their brand, which means we are able to discuss context to the business with the line of questioning.

Rich shares his insights on leveraging influencers as affiliates and the challenges of quantifying their impact. He also highlights the significance of brand recognition and the highest converting phrase for his business. Additionally, Rich talks about the role of Facebook ads, working with larger affiliates, and the development of their fitness app.

Key Points Covered:

The pivotal role of influencers in their business success, although quantifying their impact is challenging.

Utilising influencers as affiliates, incorporating discount codes, and other strategies.

The significance of brand recognition and its impact on customer conversion.

Exploring the effectiveness of Facebook ads as a marketing channel.

Partnering with larger affiliates and the benefits of collaborating with publications for sales and SEO.

The development of a fitness app and the extensive effort involved in creating high-quality content.

Overcoming challenges in the European market due to Brexit and establishing a separate European company.

The advantage of Estonia's tax rule that allows reinvestment back into the business.

The future focus on expanding into the US market and the logistical challenges of shipping larger products.

The shift towards seller fulfilled orders and the decreased reliance on FBA (Fulfilment by Amazon).

Rich Hawkins' contact information: Instagram - @rich_hawkins

Conclusion:

In this episode, Rich Hawkins provides valuable insights into leveraging influencers, expanding into new markets, and overcoming challenges in the e-commerce industry. Listeners gain practical knowledge on utilising influencers as affiliates, optimising Facebook ads, and the benefits of collaboration with larger affiliates and publications. Rich's experiences and expertise offer valuable lessons for e-commerce sellers seeking to enhance their marketing strategies and expand their business reach.

Are you a 7 figure brand selling on Amazon?

Want to work with an Agency that knows both PPC and the A9 algorithm?

Click here to request a free PPC Audit https://www.databrill.com/

This week on Inspired with Bell…

I join Izabela on her show to discuss consistency, as Seller Sessions hits 900 episodes we talk about all areas in life where consistency plays a role. Everyone gets the same 24 hours in the day, and in life and business you have a few non-negotiable. Where you put your energy and for how long is important, you can be consistent watching Netflix or the News, but they will not yield you any returns.

Consistency develops discipline, and when the initial motivation runs out (which it will) it is the discipline that takes over. As entrepreneurs, nothing follows a linear curve and on the days you are not on your game - you do it anyway! This is what separates you from the pack, as discipline and consistency does not care about your feelings. This is why it is so important to focus on things you enjoy, as it will almost be impossible to stick to it. 

You will never be good, or top tier in what you do, when you are up against people that live and breathe it. They will always outwork you, out smart you and out earn you. As for them, it is child's-play but for you, it’s a chore. 

On Thursdays with Sharon, Sharon Even welcomes back Refael Elbaz CEO of Unicargo International Logistics to give us an update on the current Shipping & Logistics situation.
We go over:
* USTR Exclusion of 352 products from Trump tariffs - Can you get refunds on the tariffs paid, if so how and what you need to know.
* Update on current Shipping Rates
* Port Congestion Update - How many Vesicles at anchor, time it takes to pass customs currently, and our prediction of what is to come
* China Lockdowns and how they have and are impacting shipping and logistics
* Labor Union Negotiations - How this may impact the LA ports
* Bidon ban on Russian oil and how this is impacting trucking and more.

Seller Sessions is now sold out!

19 tickets left for Branded By Women.Grab tickets for Branded By Women Live brought to you by Branded.
Use Discount code: 10BBW

Grab Tickets Now: https://brandedbywomen.com/

Hosted by: Sharon Even and Izabela Hamilton

Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps and many more

Grab Tickets Now: https://brandedbywomen.com/
Ticket includes the full day conference and the Cocktail party brought to you by Helium 10

Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii, Carbon6

Exploring Google Business Profiles with Norm Farrar

Introduction to Google Business Profile

In this insightful episode of Seller Sessions, host Danny McMillan welcomes Norm Farrar, a seasoned entrepreneur and host of Lunch with Norm, to delve into the world of Google Business Profiles (GBP). Farrar shares his vast experience and knowledge, offering valuable insights for businesses looking to leverage GBP for enhanced visibility and growth.

Key Insights from Norm Farrar

• Understanding Google Business Profile:
  • GBP, previously known as Google My Business, is a platform for managing online presence.
  • It's not just for local SEO or brick-and-mortar businesses; brands can benefit significantly.
  • Only a tiny fraction of eligible businesses utilize GBP effectively.
• Utilizing GBP for Brand Visibility:
  • Businesses can geo-target regions, cities, or even countries.
  • Instant indexing on Google when using GBP.
  • Key strategy: Regularly update GBP with relevant information and promotions.
• Integration with Other Google Services:
  • GBP integrates seamlessly with Google Analytics, offering detailed insights.
  • Utilizing Google Sheets for daily updates can significantly boost SEO rankings.
  • Encouraging user reviews through GBP can enhance credibility and visibility.
• Maximizing the Impact of GBP:
  • Consistent updates are crucial; a stagnant profile is ineffective.
  • Use of Google Sheets for dynamic content changes.
  • Incorporating various types of content (images, offers, events) for engagement.
• The Importance of Reviews and User-Generated Content:
  • Aim for at least 20-25 reviews for credibility.
  • Encourage user-generated content for authenticity and engagement.
  • Utilize contests and promotions to generate interest and participation.
• Leveraging GBP for E-commerce:
  • Link GBP with e-commerce platforms like Amazon, Walmart, and Shopify.
  • Use GBP for promoting specific products, offers, and events.
• Strategic Updates and Content Posting:
  • Regular updates are essential; however, avoid over-posting to maintain authenticity.
  • Balance between informative posts and promotional content.
• Event-Based Marketing Through GBP:
  • Creating events on GBP can drive more traffic and engagement.
  • Use events for product launches, special promotions, and seasonal sales.
• Real-world Examples and Success Stories:
  • Farrar shares examples of businesses that have significantly benefited from using GBP strategically.
• Tips for Effective GBP Management:
  • Ensure all relevant fields are filled with updated information.
  • Regularly update hours, especially during holidays, to avoid showing as closed.

Summary and Round-Up

Norm Farrar's discussion with Danny McMillan on Seller Sessions provides invaluable insights into the effective use of Google Business Profiles for enhancing brand visibility and engagement. The strategic use of GBP, integrating with Google's array of tools, and focusing on user-generated content and reviews can significantly impact a brand's online presence and SEO performance. This episode is a must-listen for businesses and entrepreneurs looking to leverage GBP for their growth and online marketing strategies.

Seller Sessions Live

May 11, 2024

Grab tickets – https://sellersessions.com/live2024/

Brought to you by: Databrill

Exhibitors Include: Uncapped, Getida, VAA, AVASK. Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, and Ecomcy.

P.S. Interested in Sponsoring? Get in touch.

Michele Venton: "The first of its kind!”

Steve Consalvi: "Best seller event so far!"

James Cissel: "Insightful and actionable.”

Understanding Search Query Performance and KPIs with Supa Template

In this episode Danny is joined by Mansour Norouzi to discuss his prebuilt Dashboard to help sellers really dial in on their metrics around the search query performance dashboard.

To help you get started with Amazon’s search query performance dashboard, Mansour  created two pre-built SUPA templates that you can use to organise the data from your Seller Central account. These templates will help you analyse your search term data more efficiently and make data-driven decisions about optimising your listings

Episode Summary:

- Importance of checking data sources before making judgments

- Amazon's various reports can cause confusion and incorrect assumptions

- Metrics are important for measuring performance

- Issues with Amazon's APIs

- Using Amazon advertising for experimentation and measuring impact

- Importance of measuring purchase share for ad impact on branded keywords

- Importance of tracking conversion rates and market share for brand performance

- Traditional measures like total sales trend may not accurately reflect brand growth

- Product Opportunity Explorer for tracking search term trends and brand comparison to market

- Consistency of performance for specific keywords

- Utilising Brand Analytics for maintaining or increasing market share

- Importance of analysing impact on purchase share for advertising and keyword testing

- Amazon's focus on customers rather than vendors

- Understanding search query performance and KPIs through funnel and super template shapes

- Potential issues with local and geo ranking.

About Mansour

Mansour Norouzi was born in Tehran, Iran on August 25, 1986. He is the second Child among his 4 siblings. Mansour stood out in high school for being good with math and physics. Due to his passion for math, he applied to study engineering in university.

After graduating from master of civil engineering in 2010, Mansour started his career as a construction manager. Then, he immigrated to Canada and continued his career as a construction manager.

Although, Mansour liked his field, he was fascinated by the idea of working online and being able to work while traveling. He started searching and learning for the online opportunities till he got to know about selling products on Amazon in 2018.

While working in his full-time job, Mansour kept learning and started his own online business by the end of 2018. He made like-minded friends by attending to business seminars and expanded his network.

Being good with math and numbers, Mansour realised he is pretty good with one important part of Amazon FBA business and it was Amazon Advertising. Soon, he started getting his own clients to manage their advertising. He finally joined Incrementum Digital team in July 2020.

Grab your Template here and get to work https://incrementumdigital.com/blog/performance-growth/understanding-search-query-performance-sqp-on-amazon-a-comprehensive-guide/?fbclid=IwAR3dAZrS2MIiTf89NpwWgmlGZGbtD1YYqJPnctYL-zvbL20Zp3i_pG0blYI

AMZ not only says the want to build build brands and they also want to reward people who provide external traffic. Sellers have to be seen as the authority. Understanding SEO and ranking off AMZ is as important as understanding how to optimise your listing. Google provides free tools to help promote your brand but also drive traffic back to your product listing. Learn how to set up you Google Profile and find out how to optimise your content to reach maximum authority.

Norman Farrar is an entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimise their operations and unlock their business’s potential.

___________________________________________________
Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

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Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

Today I am joined by 9 figure seller Ash Thompson, 8 figure seller Brandon Young and John Hefter, a co-founder of Thrasio, the fastest growing profitable start up in history. You could say these guys know a thing or two about optimising main images; on products doing millions of dollars per year on Amazon. We also welcome back to the show Marius Serban whom is one of the leading photographers in the US for large Amazon sellers.

Ash Thompson

Spent 3 years playing poker professionally 2011-2014 before moving into Ecommerce and selling products on Amazon in 2014. Went from 0-120m / year in 7 years before selling to Branded in Jan 2021. Global team of 200 employees with, offices in Florida, China, UK, Mexico & PH. Also, invested in Multi family real estate in the US to multiply the money he earned from his Amazon business.

Brandon Young

Considered by many to be one of the leaders in current Amazon Private Label strategies, Brandon Young began selling on Amazon in 2015, as most sellers do, with arbitrage. Seeking a more scalable business model, he pivoted to wholesale and private label. In June of 2016 he launched his first private label brand. Less than 3 years later, he is exclusively private label, has multiple brands with 8 figures in revenue.

Marius Serban

Marius Serban is a designer and a photographer with 22 years experience in the field. Regardless of the task at hand, designing a checkout page for a 9 figure Silicon Valley company, or photographing for Amazon sellers, his goals was and remains the same: conversion.

On Thursdays with Sharon Even, we welcome Anna Davidson, Long Time Amazon Seller and Digital Success Coach, to talk about Creating Niche Based Journals (and more) to Sell on Amazon through KDP. Creating and Publishing KDP no content and low content journals can be a great way to get started on

Amazon or a great add-on to your current business with a low investment. In today's Episode, Anna will share how she finds niches within the journals category and launches different types of low-content journals to help create an almost passive income.

We talk about what the process looks like, what tools are best used for this, how creative you may or may not need to be, PPC for books, and more!

The Canton Fair Experience: Essential Tips for a Successful Trip with Kian Golzari

As China opens back up and the Canton Fair finally goes live again - Sharon Even welcomes back her good friend Sourcing King Kian Golzario who is also an experienced attendee of the Canton Fair. Kian shares his insights on how to plan, prepare, and succeed at this important trade event. Sharon and Kian discuss the importance of doing research before attending the fair, including identifying the types of products and suppliers you want to focus on. Kian also shares tips for arranging travel and accommodations, as well as how to navigate the logistics of the fair itself, How to approach sampling and so much more.

Kian emphasizes the importance of being organized and efficient while at the fair, and provides guidance on how to make the most of your time there. He also shares advice on networking and building relationships with suppliers, as well as negotiating effectively to get the best possible deals.

 Throughout the conversation, Kian draws on his years of experience attending the Canton Fair to provide actionable tips and strategies for anyone looking to attend this year. Whether you're a first-time attendee or a seasoned veteran, this episode offers valuable insights and advice to help you plan, prepare, and succeed at the Canton Fair.

In this podcast episode of "Thursdays with Sharon," Sharon Even shares how to come up with effective brand and product names without breaking the bank. By using Chat GPT, Sharon demonstrates how she saves hundreds of dollars while generating unique and memorable names for her business ventures.

Paul Harvey returns and chat about some of the nuances of TikTok ads that will be useful for sellers.

Amazon does not index TikTok traffic (evident from no changes to the sessions and conversion rate).

Amazon Attribution's tracking metrics cannot be relied upon.... either TikTok negates the tracking or Amazon does not track it.

The only metric we can rely upon is SALES. There is a sales impact from TikTok traffic, often around 30-40%, but the effect is either immediate or delayed by days, weeks even months.

Here is the blog post: https://www.newsletter.rankster.co/p/measured-success-tiktok-campaign related to this episode

Adam Heist Joins Seller Sessions

We are thrilled to announce that Adam Heist will be joining our team, alongside myself and Sharon Even.

In our upcoming episode, we will sit down with Adam and have a candid conversation about what's in store for the year ahead. We'll also delve into the details of Seller Sessions Live, our highly anticipated conference.

After much hard work and negotiations, we are excited to announce that we have found a new home for Seller Sessions Live. Previously, we held three sold out events at the David Game, but now it's time for a change of scenery. Stay tuned to hear more about the venue and all of the amazing speakers who will be joining us this May. Leo will join also as he will be making his debut and we will be DJing back to back in London following our tag team session on the boat party and the warehouse party at Kevin King’s BDSS.

Overall, it's shaping up to be a fantastic year for Seller Sessions, and we can't wait to share all of the exciting developments with you. Make sure to catch our upcoming episode with Adam Heist to stay in the loop on all things Seller Sessions.

On Thursdays with Sharon, Sharon will be riding solo and going through her Buyer Avatar Creation Process - Step by Step.

Knowing who you’re selling to is a step often missed by Amazon sellers, yet such a crucial step that can later help you in so many ways - what type of images do you need in your listing? What other keywords could you target that possibly others have missed as they don’t know enough about the buyer? And much more….

Ultimately knowing who buys the product and who is the end receiver of the product, how and where they use it is a step that should never be missed. Sharon will do a walk through of her process on how she digs deep into understanding her buyers and how this knowledge will help her with conversions.

Today, I am joined By Izabella Ritz to talk about some additional metrics when undertaking product research and validation.

Izabella emigrated from Russia in 2015 with her three children. A serial entrepreneur since the age of 17, she has created and sold multiple businesses where she developed e-commerce, SEO, and digital marketing expertise to grow any online business.

Izabella serves as the CEO of Ritz Momentum, a company she founded in 2019 to provide services for the students whom she was teaching how to sell on Amazon. She saw that they led extremely busy lives, and wanted to help them bring their vision of starting an Amazon business to life, just as she had in 2015.

Today, Ritz Momentum is your one-stop-shop for Amazon business services. From the heavy lift of finding and creating a product for you to sell on Amazon, to optimizing Amazon listings and PPC campaigns, the agency has grown to provide anything a new or experienced seller needs to scale their business.

Amazon AntiTrust Lawsuit Roundtable with Steve Simonson, Tim Jordan, Adam Hiest, Liran Hirschkorn and Paul Rafelson

Today, I am joined by Steve Simonson, Tim Jordan, Adam Hiest, Liran Hirschkorn and Paul Rafelson. The topic of this roundtable is the lawsuit filed by the FTC which has been gaining momentum over the last few days.

Key parts of the lawsuit

Anti-Discounting Measures: Amazon's fair pricing policy makes it impossible for sellers to offer lower prices on competing platforms. 

Prime Eligibility: It's claimed that Amazon conditions a seller's ability to have their products marked as "Prime" on using Amazon's fulfilment service, which can be costly.   

Search Result Biases: There are concerns that Amazon might be prioritising its own products in search results, even if other products are of better quality.

High Fees for Sellers: The FTC points out that Amazon charges various fees to sellers, which can amount to nearly 50% of their total revenues.

Degrading the customer experience by replacing relevant, organic search results with paid advertisements—and deliberately increasing junk ads that worsen search quality and frustrate both shoppers seeking products and sellers who are promised a return on their advertising purchase.

Amazon’s surmised response?

Amazon is contesting a lawsuit filed by the Federal Trade Commission (FTC), arguing that the lawsuit is misguided and would, if successful, harm consumers and the many businesses that sell on Amazon.

1. *Customer-Centric Innovations:*

   - Amazon believes its innovations and customer-centric focus have benefited consumers through low prices and increased competition in the retail industry.

   - The company has cooperated with the FTC in the past and respects its role in protecting consumers and promoting competition.

2. *Misguided Lawsuit:*

   - The current lawsuit by the FTC is seen as a radical departure from its role, with Amazon arguing that it is misguided and would force Amazon to engage in practices that actually harm consumers and businesses, such as featuring higher prices and making Prime more expensive and less convenient.

3. *Allegations of Anticompetitive Practices:*

   - The FTC alleges that Amazon's pricing practices, Fulfilment by Amazon offering, and Amazon Prime are anticompetitive, revealing a fundamental misunderstanding of retail by the Commission.

   - Amazon argues that its model is pro-competitive, and the lawsuit could negatively impact consumers and businesses selling on Amazon.

4. *Low Prices and Competitive Offers:*

   - Amazon is proud of the low prices and competitive offers it provides to customers and has enabled third-party businesses to sell their products alongside Amazon’s.

   - The company invests in tools and education to help third-party businesses offer competitive prices and does not highlight or promote offers that are not competitively priced.

5. *Support to Independent Sellers:*

   - Amazon has lots independent businesses selling on its platform and provides support and services to help them succeed.

   - The company has invested billions in resources and services to support sellers at every stage of their journey, providing them with data, insights, and various features to manage their businesses effectively.

6. *Fulfilment by Amazon (FBA):*

   - FBA is an optional service where Amazon handles product storage, packaging, shipping, returns, and customer service, allowing sellers to focus on growing their businesses.

   - Amazon argues that FBA is competitively priced and offers significant benefits to independent businesses, contributing to job creation and investments in the economy.

7. *Innovation and Amazon Prime:*

   - Amazon continues to innovate to delight customers, with Prime being a prime example, offering more than just free shipping.

   - The company has invested in making Prime better for customers, achieving faster shipping speeds and allowing sellers to offer Prime shipping on their own sites, which has been beneficial to both consumers and sellers.

8. *Thriving Retail Industry:*

   - Amazon operates in a vibrant and varied retail industry where over 80% of all retail products are still bought in physical stores.

   - The company argues that the FTC’s complaint grossly mischaracterizes the retail industry and ignores the dynamic competition that benefits consumers, with numerous options available to consumers and sellers.

   - Amazon sees itself as a part of a massive and robust retail market and not as a monopolistic entity, with the FTC attempting to narrowly define markets to make Amazon appear more dominant than it is.

9. *Commitment to Consumers and Sellers:*

   - Amazon is proud of its role in spurring low prices, innovation, and competition across retail.

   - The company fundamentally disagrees with the FTC’s allegations and approach to antitrust, vowing to contest the lawsuit and continue inventing to put consumers and businesses first.

   - Amazon believes that the FTC’s approach, if successful, would harm consumers, hurt independent businesses, and upend long-standing and well-considered doctrines.

Final Summary:

Amazon is defending its practices and innovations, asserting that they have always been in favor of consumers and sellers, providing low prices, options, and competition in the retail market. The company sees the FTC lawsuit as fundamentally flawed, misrepresenting the retail industry and Amazon’s role in it. Amazon is committed to contesting the lawsuit, maintaining that the success of the FTC in this case would result in anti-consumer and anti-competitive outcomes, harming both consumers and the independent businesses selling on Amazon.

Amazon's New AI Ranking Algorithm with Vannesa Hung

Host: Adam Heist

Guest: Vannesa Hung

Introduction

Welcome back to another episode of the Seller Sessions podcast. In this episode, host Adam Heist delves into the fascinating world of Amazon's AI advancements with Vannesa Hung, a renowned Amazon expert. The discussion centers around Amazon's new AI-driven ranking algorithm, known as Cosmo, and its profound implications for sellers on the platform.

Amazon's AI and the New Ranking Algorithm

Adam kicks off the episode by discussing Amazon's significant investment in AI technologies and how it's revolutionizing the ranking algorithm. He mentions Cosmo, a system designed to fundamentally change how products are shown to customers on Amazon. Vannesa, who has a deep understanding of Amazon's backend systems, introduces the concept of Cosmo and its potential impact on sellers.

The Evolution of Listing Optimization

Vannesa explains the traditional approach to listing optimization, which focused heavily on keywords. Sellers have historically optimized their titles, bullet points, and backend attributes to rank for specific keywords. This method was based on the premise that Amazon is the largest search engine for products, and success depended on appearing in searches for relevant keywords.

The Shift from Keywords to Context

With the introduction of Cosmo, Vannesa highlights a significant shift from a keyword-centric approach to a context-driven model. Cosmo utilizes common sense knowledge to understand products better, going beyond keywords to consider the context and intent behind a search. This means that product listings will need to be enriched with more detailed information to provide a holistic understanding of the product's use and target audience.

Implications for Sellers

Vannesa discusses the major implications of this shift for Amazon sellers:

• Audience Understanding: Sellers need to have a deep understanding of their target audience. This involves knowing their preferences, behaviors, and buying intentions.
• Enhanced Listings: Listings should now include detailed contextual information. This includes lifestyle images and descriptions that provide context about the product's use and its suitability for different scenarios.
• Backend Optimization: It's crucial to fill out all relevant attributes in the backend, ensuring that the AI has comprehensive data to work with.

Testing and Preparing for the Future

Adam and Vannesa discuss practical steps sellers can take to prepare for this new AI-driven environment:

• Use AI Tools: Leverage AI tools like ChatGPT to understand your audience better and generate comprehensive listing content.
• Test Listings: Use Amazon's new listing generator to test how well your product is understood by the AI. This helps identify any discrepancies and allows for adjustments to be made.
• Monitor Changes: Stay informed about updates from Amazon, particularly those announced at events like Amazon Accelerate, which will feature extensive tracks on AI advancements.

Real-World Examples and Insights

Throughout the conversation, Vannesa shares real-world examples from her experiences with clients. She illustrates how changes in listing content and images have led to reclassification of products by Amazon's AI, underscoring the importance of getting the context right.

Conclusion

Adam wraps up the episode by emphasizing the dynamic nature of selling on Amazon and the importance of staying ahead of changes. Vannesa reiterates that while keywords remain important, the context provided around them will be the key differentiator in the new AI-driven landscape.

For sellers looking to navigate these changes, Vannesa offers her expertise through her service called Amazon Intelligence, where she helps optimize catalogs based on these new principles.

Call to Action

Stay tuned for more updates and insights from Seller Sessions. Subscribe to the podcast to keep up with the latest trends and strategies in the world of Amazon selling.

Looking for a Free PPC Audit? https://www.databrill.com/

For the last two years Izabela has been with us on Mondays with her Inspired with Bell show, covering all things mindset. But now is the time for her work on new things, and today we will take a look back and discuss what she has in store for the future.

Also, we will have some surprise guests jumping on throughout the podcast.

In this session I sat down with conference promoter Augustas Kligys to discuss a new format that originated from Germany for sellers to interact, learn and network.

A barcamp is an event where the content is generated by attendees. Based on what topics you as an Amazon seller want to learn about, we will organize multiple breakout rooms throughout the day.

The topics will be chosen and decided by the participants (including you!) during the first hour of the event.

Rather than following a predetermined schedule that might not work for everyone, we will invite you, experienced sellers and experts, to share your expertise and insights, as well as to get advice on your current challenges.

Seller Sessions Live Recap with Adam Heist

On this episode of Seller Sessions, Adam Heist is recording remotely from Morocco and discussing the key themes and learnings from a recent Seller Sessions Live. He talks about the importance of creating products based on specific customers and building a brand product emotion. He shares his approach to building his new brand, Radio, using equity to bring in world-class team members and leveraging 3D renderings from a company in Germany to bring the visual identity of the brand together. 

The focus of the discussion is on the move towards more professionalized businesses in the Amazon space and the key theme of brands over hacks from the speakers on the day. The podcast addresses ways to uplift views, reach, followers and commercial sales, such as running ads on Reels and TikTok. Also, they discuss using expired domains and generating SEO-rich articles using AI for cheap organic traffic and good Google organic SEO. 

Adam also discuss strategies for optimising Listing Quality Score (Ben Webber), including improving listing quality and adding missing attributes. They suggest using hooks, like mentioning that a product is BPA-free to increase conversion rates and launching individual single keyword targeting campaigns for specific words. They advise to focus on maintaining conversion rates for those keywords, simplifying 7 to 10 keywords to achieve dramatic launch results within the first 30 days. In addition, the podcast discusses the strategy used by Beast Gear to engage with their Instagram followers, and the importance of customer engagement at a personal level by using personally typed-out replies to customer comments on posts and reaching out to customers when new products are launched. They will also do a future podcast episode with a deep dive on their brand build strategy.

Topics covered in this episode:

1. Building a new brand called Radio

- Selling folding kids balance bikes

- Importance of creating products based on specific customers and building a brand product emotion

- Different approach to building this business compared to others

2. Discussion on an event that took place

- Key themes and learnings from the presentations at the event

- Amazon space becoming more professionalized

- Key theme of brands over hacks

3. Running ads on Reels, TikTok, and Google

- Uplifting views, reach, followers, and commercial sales

- Focusing on broad trends and niching down as an effective strategy

- Using expired domains and Phrase IO for SEO-rich content

4. Launch strategy for a brand

- Starting with Kickstarter and moving to Amazon and retail

- Focusing on audience and brand building, using influencers, email traffic, and "weaponising" tactics for Amazon

5. Tools and strategies for Amazon sellers

- Updates to Pixel Me software for driving external traffic to Amazon using conversion objectives

- Listing Quality Score on Amazon

6. Recap of Seller Sessions live event in London

Key facts:

- Beast Gear's strategy to engage with Instagram followers

- Simplified 7 to 10 keywords result in dramatic launch results within the first 30 days

- Listing Quality Score can impact organic results on Amazon

- Using hooks, like mentioning that a product is BPA-free, can significantly increase conversion rates.

This week on Inspired with Bell...

Shawn Hart has been a lifelong serial entrepreneur, created and sold 17 businesses, sold his first business to make his first million dollars at age 27. He's written two books about business and marketing. Shawn is the co-founder of Post Purchase PRO which focusses full time on helping other Amazon sellers make every customer more valuable and keep them around longer with the only done for you email marketing service specifically for Amazon sellers.

AMC (Amazon Marketing Cloud) For Amazon Sellers

Brent Zahradnik returns to the show to go technical on the benefits of AMC and how you can get the most out of it.

What we will cover on Today’s show…

- What is Amazon Marketing Cloud and why does it matter?

- What does AMC do and who can use it?

- The major benefits and insights you can get from using AMC

- Some of the new metrics in AMC and their definitions

- How can you access AMC? 

Brent is the founder of AMZ Pathfinder, an advertising agency that since 2015 has worked with businesses selling on the North American and EU Amazon marketplaces helping them maximize their outcomes for all advertising-related goals.

Life After Exit With 7 Figure Amazon Seller Tom Wang

Adam Heist returns; today he sits down with Tom Wang…

Exploring Tom's experiences post-business exit, highlighting that an exit is the start of a new phase, not the pinnacle of success.

Bullet Points:

• Tom's introduction: An Amazon seller based in Vancouver, started at 17 with his now-wife, sharing a passion for entrepreneurship and selling on Amazon.
• Skincare business journey: Tom's first venture, Sedaris Skin Care, began as a side hustle with initial product failures, but eventually found success with their third product.
• Peak revenue: The skincare brand reached $5-6 million yearly revenue, reflecting the high-profit margins in skincare and supplements on Amazon.
• The life-changing exit: Tom sold the business in December 2020, providing him the opportunity to buy his dream house and travel.
• Health struggles: Tom faced health issues after the sale, leading to self-reflection and exploration during his year and a half of recovery.
• Current ventures: Tom now runs the FBA Masterclass course and plans to launch more brands, seeing continued potential in e-commerce.
• Emotional roller coaster: The exit process was stressful due to market uncertainties during the COVID-19 pandemic, but the deal closing marked a significant moment for Tom.
• Self-discovery journey: Tom reflects on his childhood desire for validation through financial success and shares his transformation towards pursuing purpose and fulfilment.
• Importance of relationships: Tom emphasises valuing personal relationships and happiness over immense wealth, based on studies showing the impact of relationships on well-being.

The episode delves into the post-exit life of Tom Wang, a successful Amazon seller. Tom shares his journey of self-discovery after exiting his skincare business, emphasising the significance of relationships and personal fulfilment over wealth. He highlights the challenges of entrepreneurship, the importance of adapting to economic conditions, and the need for discipline and resilience in business. Tom's wisdom gained at a young age serves as a valuable reminder to focus on personal values and growth while navigating life's uncertainties.

Advanced Level Landing Page Optimization (Walkthrough) for 2024

In the constantly evolving digital landscape of 2024, landing page optimization remains a pivotal element for online marketing success, especially for Amazon sellers with their own websites. This In-Depth podcast we walk you through the anatomy of an effective landing page, essential design strategies, and the critical nuances that distinguish high-converting pages in 2024.

The Anatomy of a Landing Page

Essential Elements:

• Headline: This is your primary attention grabber. It should be compelling and succinct, clearly stating what you offer.
• Sub-headline: It supports and expands on the headline, adding more context or details.
• Single Call to Action/Form: A clear, focused action for users is crucial. This could be a sign-up form, download button, sales inquiry, or product purchase.
• Conversion Button Colour: The button should stand out, unique and distinct, not replicated elsewhere on your site.
• Minimize Distractions: The page should be free of unnecessary navigational elements, except for a back button, to keep the user focused on the conversion goal.
• User Eye Movement: Understanding that users typically scan from left to right in a zigzag pattern is essential. Positioning conversion elements, like forms or buttons, is often more effective on the right-hand side to align with this natural eye movement.

Design and Copywriting Strategies:

1. Experiment with Layouts and Copy: Using a mix of paragraphs and bullet points can make the information more digestible.
2. Capturing Zigzag Eye Movement: Align content to match the typical scanning patterns observed in heat maps.
3. Adhere to the 10 Second Rule: Engage users within the first 10 seconds, including page load time, to prevent them from leaving the site.

Example - Amazon's Product Detail Page (PDP):

Amazon's PDP showcases effective button placement and color, aligning with typical user eye movement patterns. While it deviates from the single conversion goal norm, Amazon successfully employs multiple conversion opportunities, though this strategy may not suit all brands.

Not All Landing Pages are Created Equal

Long landing pages with flashy, hypnotic text might work for certain products like diet pills, but this approach can be detrimental for premium brands like Apple. Good design equates to trust. Lean copy, high-quality images, and concise language are generally more effective. For more technical products, a combination of video and copy with specialized language may be necessary. The "Keep It Stupid Simple" (KISS) principle often applies here.

Issues with Mobile

Mobile optimization is challenging due to limited screen space. The message and design must work together to create a better user experience. This means being concise and ensuring that the design is mobile-friendly. Check out the Seller Sessions Youtube Channel to follow along.

Key Questions for Landing Page Strategy

1. Target Audience: Are they warm, hot, or cold customers?
2. Variations Needed: How many versions of a landing page are required, and for whom?
3. Testing Long and Short Forms: Determining the effectiveness of each in engaging different audience segments.

Targeting Example For Seller Sessions Live Landing Page

For paid ads targeting ages 30-55 on desktops, this approach considers that the core audience is likely to engage more deeply with content on a larger screen, especially for higher-priced items. The convenience of switching between tabs for additional research is crucial, less so on mobile. However, a separate mobile campaign can be developed later, targeting users by device.

Conversely, for those entrenched in the Amazon FBA community, landing pages are constructed with an inherent warmth, considering the audience's familiarity with the brand and speakers.

For email campaigns, mobile optimization is crucial as the platform on which customers open emails is less predictable. Subscribers have already shown interest, so the approach is tailored accordingly.

Leveraging Technology for Optimization

Browser compatibility is a significant factor in conversion rates. Tools like Browser Stack, which costs about $60 per month, are invaluable. They allow you to test every browser and operating system configuration, identify bugs, and ensure compatibility. The tool’s page tester provides screen grabs across browsers, helping to quickly identify and address issues, a common use for this technology.

Conclusion

Don’t let your landing page be a leaky bucket and waste precious time and ad dollars on lazy quick pages, the wins are in the details and the payoff is higher conversion rates.

Seller Sessions Live
May 11, 2024
Grab tickets – https://sellersessions.com/live2024/
Brought to you by: Databrill
Exhibitors Include: - Uncapped, Getida, VAA, AVASK. Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, Zignify and Ecomcy.
Cheers
Danny

P.S. Interested in Sponsoring? Get in touch.
Michele Venton: "The first of its kind!”
Steve Consalvi: "Best seller event so far!"
James Cissel: "Insightful and actionable.”

Leaf nodes as essentially the category browse nodes seen by Seller Central reps. However, when the seller puts in the category the Leaf Node is not always created.You can get multiple Leaf Nodes and category scoring is applied. So it is vital to have activated Leaf Nodes for maximum search visibility.

Today’s discussion on how you can optimise for this.

Benjamin has been selling on Amazon since 2015. He and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business.

He specialises in generating high conversions through listing optimisation, building teams both internally and internationally, along with outside-the-box thinking for product creation and working within the Amazon system.

Brand Strategy Steps

How to Build an Emotionally Compelling Brand

In this podcast Trevor will lead you through the entire process of defining and developing your brand, from start to finish. This includes: working with you to define the audience for your brand, identifying their problems, then crafting a message that is relevant, memorable and differentiated so that it has an impact on your target customers.

Trevor Bradford has spent the last 30 years in the creative industries, working with some of the UK’s largest design companies. A former Board Director and has built and sold his own award winning brand agency.

He has worked on multiple international brands across diverse sectors: Retail, Personal Care & Grooming, Health and Wellbeing, Consumer Healthcare (including Fragrances), Alcoholic Beverages and Food.

Trevor has won multiple DBA Design Effectiveness awards for work on alcohol and food brands over the years.

He is also a 7 figure Amazon seller and mentor in the Titan Network

Contact details:

trevor.bradsford@brandvoice.co.uk

Brandvoice.co.uk

Maximise Your Listing Conversion Rate with UGC Content

Join Ian Sells from MDS as he shares his wealth of knowledge on how to maximise your listing conversion rate with user-generated content (UGC). 

With over $7 billion in combined revenue from his group members, Ian is a serial entrepreneur who has successfully grown, scaled, and exited multiple seven and eight figure businesses.

In this episode, Ian will reveal insider tips on how to get the hook in video ads and the benefits of using Spark ads for both sellers and influencers. You'll also learn about the common problems with scaling influencers and how to avoid them.

But that's not all, Ian will also take you through the 9 slots on your listing that can be improved with UGC, and how UGC can increase your conversion rate. Additionally, he'll caution you on the potential legal issues that can arise when working with influencers and how to protect your brand.

Don't miss out on this invaluable opportunity to learn from one of the most successful Amazon community leaders around. Tune in now to take your listing conversion rate to the next level!

On Thursdays with Sharon, Sharon talks about product research in 2022 and how to niche down and build a brand within your niche. Sharon shows some of her unique ways for discovering starting points that are both educational and useful for product research and how she takes those starting points and finds niches to build brands that can be sold both on and off amazon.

Benjamin has been selling on Amazon since 2015. He and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business.

He specialises in generating high conversions through listing optimisation, building teams both internally and internationally, along with outside-the-box thinking for product creation and working within the Amazon system.

Ranking On Amazon - A9 Masterclass Part 3

What is Rank Juice and how does it work?

Want to boost your product's ranking on Amazon? 

Then you need to know about Rank Juice! In our A9 Masterclass Part 3, we dive into the science behind this powerful (part) of the algorithm and reveal how it feeds into other areas to improve your search results. From query tagging to auto-complete behaviours and structured data.

1. Introduction to Rank Juice
2. The Stuff you don’t know about Rank Juice
3. The Magic of Query Tagging
4. Why you are not indexing for keywords (if you know, you know)
5. Rank Juice and  Auto-Complete
6. Auto Complete Behaviours and Rank Juice 
7. Ranking before Ranking - Structured data
8. Summary - Why the science and observations together, will help you optimise better. 

Today on Inspired With Bell...

I will be joining Izabela once again to discuss an array of topics that is centralised around sleep including the impact of light on our circadian rhythm, poor sleep hygiene, dopamine regulation and how we constantly operate above baseline as entrepreneurs looking for the edge in business and life. We will also take about the third eye (opening) using breathing work to release DMT in the brain for equilibrium and reseting the nervous system in the process.

In-Depth with Amazon Seller Tomer Rabinovich

Tomer returns, but this time we chart his history as an entrepreneur and his contributions to the Amazon community.

Tomer Rabinovich is an Amazon seller who has created and launched multiple private label brands.
A sought-after speaker, Tomer’s addressed thousands of people around the world. His audiences range from intimate mastermind groups to national and global conventions and trade shows.
Though he’s still an active online seller, Tomer’s real passion is helping other sellers and online retailers scale their businesses. As the founder and owner of Top Dog, Tomer launched Tog Dog Community, an online network of entrepreneurs, and an annual in-person event, Top Dog Summit. He’s grateful for the life-changing opportunities he’s earned as an Amazon seller and enjoys nothing more than seeing other people fulfill their dreams by following a similar path.
Tomer lives in Israel with his wife and their three children.

Get Tomer's new book, Ride the Amazon Wave, on Amazon here: https://geni.us/RidetheAmazonWave
Website: https://www.jointopdog.com
Facebook: https://www.facebook.com/tomerab
LinkedIn: https://www.linkedin.com/in/tomer-rabinovich-7722361b2

Today I sit down with Chelsea Cohen to chat about True Unit Economics, which sellers can often over look when having so much to do as an Amazon seller on the platform. Looking at numbers on a per SKU basis, per shipment and month over month is vital in the current climate... And on going.

Chelsea is an Amazon inventory management expert and the co-founder & CEO of SoStocked.com, an Amazon inventory management software. Chelsea’s also an Amazon seller, speaker & consultant. Her regular clients include 7 & 8-figure sellers. She has been featured on AM/PM Podcast, 7-Figure Sellers Summit, Seller Events & the Prosper Show & Amazing Summit stages, among others.

Jamie Graham has been a private label seller since 2015. Jamie and his wife run a fast-growing beauty brand and sell on Amazon UK, Europe and USA. The live in Brighton where they work out of their home office in their garden. They have a team mixed team of local and remote staff. Their current revenue is over £6m a year.

On this episode I talk to Jamie about everything he has learned building his team over the years, from first hires to make when you're a new seller to pros and cons of local staff or remote team members. We touch on whether to hire in house or use a PPC agency instead, as well as useful positions to hire for (and when).

Key Points

• First hires to make when have good cashflow 

• Pros and cons of local staff and remote team members

• Whether to hire in house best to use a PPC agency or hire in house

• Useful positions to hire for (and not)

• When to hire full timers and when to hire part timers

You can follow Jamie on twitter https://twitter.com/jamiemogul

If you live near Brighton (UK) you can check out Jamie's monthly meetup for Amazon sellers here https://www.meetup.com/amz-leaders-brighton-monthly-networking-for-amazon-sellers/

On Thursdays with Sharon Even, Sharon welcomes Elson Zhou, CEO and Founder of BD Inspections, The Chinese Inspection Company She has been working with for over 5 years, to chat about the different Inspections , Factory Audits and why they are so important, Type of training inspectors go through, Bribery in the Inspection world, Sample Consolidation, information inspection companies need and so much more.

BD Inspection is a 14 year+ Chinese Based 3rd Party Inspection Company with over 100 inspectors all around China, they offer multiple different Inspection Services including Factory Audits, Sample Inspection, Mid Production Inspections, Pre Shipment Inspection, Shipment Loading Inspections and more.

http://www.inspection.com.cn/contact/

Brandon returns to chat about scaling from 7 figures to 8 and is on beat to hit 25m this year.
With the logistics situation still upside down, ToS tightening up and the rising costs of PPC. It shows
that with creativity, edge, processes and the right people in the right seats there is still plenty to play for if you play the game right and execute.

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Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

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Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

🎥 8 Figure Seller Sim Mahon - 3 Image Hacks All Sellers Should Be Using 📸

Sim Mahon returns with tactical insights following his in-depth show with partner Jack. This time, he gets hands-on with three image hacks that boosted his business from 7 to 8 figures. Here are Sim's top image hacks to increase your click-through rate (CTR). 🚀

Hack 1 - Using Amazon Germany for inspiration 🇩🇪

Hack 2 - Using real awards and PR to enhance CTR 🏆

Hack 3 - Using not so real awards... 🤫

Bio: Sim runs an eight-figure business with six private label brands spanning various categories. Over the past eight years, he has navigated the highs and lows of eCommerce, from eBay to Amazon, and from Vendor Central to Seller Central. His journey has equipped him with a wealth of experience and insight into the dynamic world of Amazon. 🌐

Follow along on Youtube -  📝

Email Marketing With A Content Driven Perspective

This week on Inspired With Bell...

Chase Dimond is currently a Partner at Structured — a top e-commerce marketing agency, where he runs the email team. Since June of 2018, we’ve helped our clients send over a billion emails resulting in over $100 million in email attributable revenue. A few of our previous and current clients include: Orgain, The Chive, Original Grain, and CrossNet.

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Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

___________________________________________________

Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

The Good, The Bad and The Ugly Of CPM Advertising on Amazon

Ritu Java joins the show and uncovers some shady looking metrics to look out for… Offering crazy low ACoS and highly Questionable TACoS. Don’t worry, we got you.

Ritu will show you step by step on how to break this down to get to the real numbers.

Also covered in this show:

• What is CPM advertising?
• What are Viewable Impressions?
• What are the pros and cons?
• Can VCPM campaigns cannibalise your organic sales?
• Why do VCPM campaigns have high ROAS?
• Last touch attribution in Amazon advertising
• Understanding reporting for CPM based advertising
• Similarities with DSP advertising
• Impact of VCPM ads on TACoS
• Using CPM advertising for the right reasons

Ritu Java began her eCommerce journey as an Etsy seller over a decade ago and now serves as the CEO of PPC Ninja, an esteemed software tools and services provider for 6 to 8-figure brands, specialising in DSP and Sponsored Ads management. A passionate data science and advertising aficionado, Ritu has led numerous PPC mastermind programs, workshops, and webinars, while empowering hundreds of Amazon sellers with her expertise in PPC. As someone who is respected and valued for her insights, Ritu has shared her knowledge through contributions to over a hundred podcasts, webinars, blogs, and conferences, including the prestigious Prosper Show, Billion Dollar Seller Summit, Global Sources Summit, and PowWow, among others.

A New Hybrid Model For Financing Your Amazon Business

In this episode of the Seller Sessions Podcast, Danny McMillan and returning guest Fe Soutter dive into a discussion on a groundbreaking hybrid model tailored for Amazon sellers aiming for exponential growth.

Fe Soutter, seasoned Amazon seller, opens up about her own experiences grappling with cash flow constraints and the intricate complexities of managing her brand. At a critical juncture, she confronted the tough choice between sourcing funds for expansion or selling her business altogether. Traditional avenues like a standard business sale or going through an aggregator came with the heavy baggage of tax implications, prompting Fe to explore uncharted territory.

Enter the hybrid model – a game-changing approach that would see Fe not only retain her role as the managing director but also actively collaborate with a partner company. The crux of this innovative pact involved granting a calculated percentage of her company to this strategic partner on only the new revenue and profits generated.

Fe walks us through the intricacies of this model, highlighting how this strategic affiliation allowed her to tap into unparalleled expertise and structural reinforcement.

Central to this hybrid model's success is the relentless pursuit of scalability and methodical systematisation. While relinquishing partial ownership, Fe seized the opportunity to channel her energy into the facets she's most passionate about – nurturing creativity, fostering vision, and fortifying the brand's presence in the market.

Fe dishes out advice drawn from her profound journey, emphasising the immeasurable value of learning from skilled team members. As the episode unfolds, we glean insights into the roadmap ahead. Fe's target? Steering this model towards a strategic exit in the coming years, with aspirations to hit the  eight-figure mark before the final curtain call.

Matt has been selling on Amazon for the last 12 years and has operated in just about every category over that time.

In the last 4-5 years he has mainly operated in the supplements space. For many years give-a-ways was the go to but then ToS changes came and limited opportunity to make money anymore on launches.

Today we discuss how he has launched 70 products in the last 6 months.

Today I am joined by John Cavendish to chat about some key things to remember with dealing with Seller Support. For most, Q4 is an important time for Amazon Sellers.

John Cavendish is the CEO & Founder of Seller Candy. Through his ecommerce journey, John owned and operated multiple 7-figure brands on Amazon, leading him to start a full-service Amazon agency. While running this agency, he quickly realized that there was a gap in the market, and pivoted the business into what is now known as "Seller Candy". Seller Candy acts as the technical arm of your Amazon business, bridging the gap between you and Seller Support. No more templated responses, complicated POAs or being bounced between departments - they deal with all of that and free up your time and energy to focus on growth.

Amazon OG Frankie Thorogood's Near Fatal Crash To Spectacular Exit in 18 Months

- 
- *About Frankie*: Not commonly found in traditional FBA circles like Facebook groups or events, Frankie is an old-school seller who's carved out his unique path in the FBA community.

### The Early Years: Starting on eBay

- Frankie shares that he got his start in 2012 on eBay.

- Frankie recounts how eBay served as his starting point before Amazon became the juggernaut it is today.
- He believes eBay offered essential lessons in understanding marketplace dynamics.

### Frankie's Iconic First Product: The Snood

- Frankie reveals he started by selling football snoods that gained popularity among Premier League players.
- A spike in sales occurred when the Football Association banned the product.

### Tackling Marketplace Dynamics

- Frankie discusses the challenges of maintaining a business amidst stiff competition.
- He notes that these hurdles encouraged him to look for more sustainable, unique products.

### Transitioning into Compression Sportswear (early years)

- Frankie shifts focus to compression sportswear, a booming category.
- Shares his experience visiting the Canton Fair in China to source quality suppliers.
- Talks about how he broadened his product range and brand.

### The Jump to Amazon

- Frankie initially was hesitant about moving to Amazon due to its complex Flat file process.
- Decided to take the leap, which coincided with Amazon becoming a dominant marketplace.

### Building a Brand

- Danny questions Frankie about his journey in brand building.
- Frankie admits initial resistance to Amazon but couldn't ignore its market significance.
- Frankie summarises his journey and the unique aspects of his compression sportswear brand.
  
- *Lemon Market Concept*: A marketplace scenario where product quality is unknown until after the purchase.

- *Focus on Sportswear Fabric*: Quality relies heavily on fabric and fit.
  
- *Customer Feedback*: Importance of involving customers in product development.
  
- *Pitfalls of Rapid Scaling*: Discusses how expanding too quickly nearly led him to bankruptcy.
  
- *Decision to Sell Business*: Explored selling the business after a near-decade in operation.
  
- *Brand Milestones*: Overcame cash flow issues between 2014 and 2018.

#### The Exit Strategy and Beyond:

- Frankie and Danny discuss exit strategy planning, valuations, and Frankie's new ventures post-exit.

Opening Up New Discoveries On Flat Files Pertaining To Keywords

In this session I sit down with Vanessa to discuss more options that have opened up in flat files and the impact on the Product Detail page at category level and why its important for the A9 team; the work that the catalog team and the seller does with data.

Vanessa Hung is a problem solver of the unsexy stuff of Amazon. She began transforming Amazon businesses in 2017. As the founder and CEO of Online Seller Solutions, she has helped many sellers free themselves from the pain of dealing with and managing their
Seller Central account.

She is a public speaker and the co-host of the podcast "Wizards of Ecom en Español."
Her passion is to share knowledge about strategies, trends, and tips on starting, scaling,
and transforming eCommerce businesses, specifically Amazon. For her, every day is a learning day.

The Art of War On Amazon Part 4 - Black Hat Sellers & The Dark Triad

Introduction

Welcome back to Seller Sessions! If you haven't listened to episodes 1 to 3 of The Art of War on Amazon, make sure to check those out, as they provide essential context for this final installment.

In this episode, we're diving deep into the psychology of black hat sellers via the framework of the Dark Triad and how it manifests in the competitive world of Amazon.

Introduction to the Dark Triad

Dark Triad Traits: Narcissism, Machiavellianism, and Psychopathy

These traits are distinct yet interrelated, often leading to social malevolence. Common themes include emotional coldness, duplicity, and aggression.

Narcissism

Definition

Narcissism is characterized by grandiosity, a need for admiration, and a lack of empathy.

Traits

• Grandiosity and Entitlement: Narcissistic sellers might feel they deserve to dominate the market and believe they are superior to their competitors.
• Lack of Empathy: They may not care about the harm they cause to other sellers or the unfairness of their tactics, focusing solely on their own success.

Machiavellianism

Definition

Named after Niccolò Machiavelli, this trait involves cunning strategies and manipulative behavior.

Traits

• Manipulation and Deceit: These sellers use cunning strategies to deceive and sabotage competitors, including fake reviews and false reporting.
• Strategic Planning: They meticulously plan their attacks, exploiting loopholes and weaknesses in Amazon's system.

Psychopathy

Definition

Psychopathy, or antisocial personality disorder, involves a lack of guilt or remorse for harming others.

Traits

• Lack of Remorse: Psychopathic sellers may employ ruthless tactics without any moral boundaries.
• Impulsivity and Thrill-Seeking: They enjoy the thrill of outsmarting competitors and the power that comes from disrupting other businesses.

We Will Also Cover

• Common Tactics
• Defending Against Black Hat Sellers
• Knowing Your Enemy
• The Only Way to Beat Them
• Strategic Positioning
• Countering Black Hat Attacks in Q4

As the great Sun Tzu said, "In the midst of chaos, there is also opportunity."

Understanding these traits and their implications can help you develop strategies to protect your business and navigate the competitive landscape on Amazon more effectively.

The Logistics of Bundling Products from Multiple Manufacturers

In this podcast, Sharon Even delves into the complexities of managing logistics for bundled products sourced from multiple manufacturers.

She shares invaluable insights and strategies to help ensure a seamless logistics operation, addressing important questions such as where to conduct inspections, who should create the commercial invoice, and who is responsible for receiving and bundling the products. 

Additionally, she offers practical solutions for handling the logistics of bundled products from different manufacturers based in different countries. Tune in to discover all this and more.

Amazon Seller Health Check

Maintaining Your Health During the Stressful Q4 Season: Insights from Amazon Sellers

The Q4 season is a crucial time for Amazon sellers, with increased competition and sales targets to meet. However, it's important to prioritise your health during this time to avoid burnout and maintain productivity.

1. Prioritise exercise

Exercise is key for maintaining your health during the Q4 season. Matt Phipps, an Amazon seller and fitness enthusiast, shared that exercise is crucial for his daily routine. It helps him stay clear-headed, productive, and connected to the world. By prioritising exercise, you can reduce stress, improve your mood, and boost your energy levels. Phil Hadfield, another Amazon seller and health advocate, also emphasised exercise's importance in reducing anxiety and depression, common issues faced by Amazon sellers during Q4. Incorporating exercise into your routine improves overall health and well-being.

2. Take breaks and rest

Taking breaks and resting is vital for maintaining your health during Q4. Danny McMillan, the host of the Seller Sessions podcast, noted that many guests recommended breaks and rest to prevent burnout. Though it may seem counterintuitive during a busy season, giving your body and mind time to recharge is essential. By taking breaks and resting, you can reduce stress, improve focus, and boost productivity. Preventing burnout has long-term positive effects on your health and business. Prioritise rest by taking short walks, meditating, or napping during Q4.

3. Get enough steps

Getting enough steps is another important aspect of maintaining your health during Q4. Danny McMillan noted that even during the busiest times, it's important to prioritise movement and physical activity. Even on vacation, you may end up getting more steps than when working from home. Sufficient steps improve cardiovascular health, reduce stress, and boost energy levels. They also prevent health issues like obesity, diabetes, and heart disease. Incorporate movement into your routine by taking walks during lunch breaks, using a standing desk, or taking the stairs instead of the elevator.

4. Address common health issues

Addressing common health issues faced by Amazon sellers during Q4 is crucial. Phil Hadfield discussed issues such as back pain and eye strain caused by long hours of sitting and screen time. He recommended stretching and moving around during breaks and using blue light filters to reduce eye strain. By addressing these issues, you can prevent long-term health problems and improve overall well-being. Invest in an ergonomic chair, take regular stretch breaks, and use blue light filters on screens to address any health issues you may face.

Conclusion:

Maintaining your health during the Q4 season is crucial for avoiding burnout and maintaining productivity. Prioritise exercise, take breaks and rest, get enough steps, and address common health issues to take care of your body and mind during this busy time. Remember, your health is your most valuable asset, and taking care of it will ultimately benefit your business in the long run. By incorporating these tips into your daily routine, you can maintain your health and well-being during the Q4 season and beyond.

MMA Nutrition - Amazon Open Brands

Mina Elias joins the show as we delve into another behind-the-scenes episode in our Open Brands series. Here, a few brave souls open up and discuss their brands in an industry where it's common for brands to be kept secret due to fears of being copied or, in some cases, attacked.

- **Introduction and Background**

  - Danny McMillan welcomes Mina to the show for an Open Brands series discussion.

  - Mina is known for his work in content with PPC and his own brand.

  - Mina emphasises the importance of hard work, innovation, persistence, and consistency over just product ideas.

- **Mina's Amazon Journey**

  - Mina's brand journey started with electrolyte powder.

  - His initial launch was modest but improved over time.

  - He emphasises that execution matters more than just having an idea.

- **Challenges and Learning**

  - Mina discusses challenges in investing money without proper guidance.

  - He mentions getting scammed by gurus, leading to wrong investments.

  - Lack of proper guidance and mentorship impacted his early decisions.

- **Agency Transition**

  - Mina pivoted to an agency model due to challenges with the brand.

  - He focused on helping clients navigate Amazon and succeed.

- **Balance and Future Plans**

  - Mina talks about balancing brand growth and the agency.

  - He discusses future plans and the challenges of scaling a brand.

- **Key Advice for Amazon Sellers**

  - Mina advises sellers to focus on learning and getting good at their craft.

  - He suggests investing in learning from experienced mentors.

  - Mina emphasises the importance of having a clear vision and hiring skilled professionals.

Mastering Amazon Listings: Essential Auditing Strategies

• Detailed Analysis: Examine your product’s features thoroughly.
• Unique Selling Points: Identify what sets your product apart.

• Identification: Know who buys your product and their demographics.
• Discussion on Demographics: Understand your audience's preferences and purchasing motivations.

• Building Client Personas: Create personas for active users and launch targets to inform marketing.
• Data-Driven Insights: Use analytics to profile your ideal customer's habits and pain points.

• Evaluation: Ensure high-resolution, accurate product images.
• Impact on CTR and CVR: Quality images can improve click-through and conversion rates.

• Amazon’s COSMO Framework: Apply COSMO (Content, Optimization, Search Terms, Media, Offers) for SEO strategy.
• Shopper Persona Development: Develop a shopper persona for targeted SEO content.

• Customer Reviews: Analyze reviews for feedback and improvement opportunities.

• SWOT Analysis: Identify strengths, weaknesses, opportunities, and threats.

• Setting Goals: Set goals based on SWOT insights, align with business strategy.
• Continuous Reassessment: Regularly reassess goals to stay relevant.

Today I am joined by Anthony Lee and McClain Warren to talk about the Canonical URL making changes outside of Seller Support and the loopholes with ToS. The ToS presents some interesting factors and depends on how you read it. If you compare what is written for US vs CA you will begin to understand some of the challenges pertaining to actual / perceived manipulator. We also chat about active and passive voice when it comes to copy.

___________________________________________________
Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

___________________________________________________

Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

7 Figure Sales Off Amazon

Today, Danny is joined by Phil and Ian to discuss their multi 7 figure Amazon business and the hard yards they have put in to reach 7 figures off of Amazon as well as on it.

Background and Initial Success:

• Embarking on the Amazon Journey: Ian and Phill, longtime friends turned business partners, started their Amazon venture around 2020, transitioning from conventional careers to the dynamic world of online retail. Their initial journey to seven figures was marked by innovative strategies, leveraging their unique insights and backgrounds.
• The Leap to DTC: Highlighting their adaptability, they expanded beyond Amazon, achieving their first million in sales through direct-to-consumer (DTC) channels within a year, demonstrating the significant impact of diversifying sales platforms.

Strategic Insights and Tactical Wisdom:

• Focus on Product Niches: They discovered a lucrative niche in men's lifestyle and gifting, modernizing a traditionally stagnant market segment. This strategic pivot was crucial in differentiating their brand and commanding premium pricing.
• Community and Engagement: Emphasizing the power of community, they fostered a dedicated customer base through social media and influencer partnerships, leading to explosive growth and customer loyalty.
• Adaptability and Learning: Their journey underscores the importance of adaptability, learning from early missteps, and refining strategies to align with evolving market dynamics and consumer preferences.

The Path to Scaling:

• Diversifying Revenue Streams: Expanding into DTC and exploring retail opportunities, they leveraged their brand’s growing reputation, underpinned by a strong community, to tap into new revenue avenues.
• Strategic International Expansion: Although challenging, their foray into international markets like the UK, Germany, and Canada aimed at global brand presence, despite the complexities involved.

Key Takeaways for Aspiring Entrepreneurs:

• Simplicity and Focus: Their narrative reinforces the value of focusing on core competencies before diversifying, advocating for a "keep it simple" approach to business growth.
• Customer-Centric Innovation: Engaging with their community for product validation and ideas has been a cornerstone of their strategy, ensuring that their offerings resonate with their audience.
• Strategic Hiring and Team Building: The importance of assembling the right team, emphasizing attitude and cultural fit over just skills, has been pivotal in their continued success.

Conclusion and Forward Look:

Ian and Phill’s journey is a testament to strategic agility, customer-focused innovation, and the power of community engagement in the e-commerce landscape. As they steer their business towards the eight-figure horizon, their story offers invaluable lessons on growth, resilience, and the entrepreneurial spirit.

Upcoming Events and Contact:

Stay tuned for upcoming developments from Ian and Phill, and don’t miss out on connecting with them through LinkedIn for more insights and collaborative opportunities.

Seller Sessions Live

May 11, 2024
Join us at the forefront of e-commerce innovation and strategy at Seller Sessions Live in London. Secure your spot and take advantage of the knowledge shared by industry luminaries like Brandon Young, Colin Rodger, Steve Simonson, and many more.

Grab your tickets now at sellersessions.com/live2024 and enjoy a special discount using code: 202450. This event is a must-attend for anyone serious about scaling their online business and staying ahead in the dynamic e-commerce landscape.

Brought to you by: Databrill
Exhibitors Include: Uncapped, Getida, VAA, AVASK, Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, Intellivy, East West Basics, and Ecomcy.

P.S. Interested in Sponsoring? Get in touch.

Testimonials:

• Michele Venton: "The first of its kind!”
• Steve Consalvi: "Best seller event so far!"
• James Cissel: "Insightful and actionable.”

Skyrocket Your CTR Like a Boss

• Compelling Titles: Ensure your product titles are clear, concise, and include relevant keywords.
• High-Quality Images: Use high-resolution images that showcase your product from multiple angles.
• Detailed Descriptions: Provide thorough and engaging product descriptions, highlighting key features and benefits.

• Target Relevant Keywords: Use Amazon’s keyword tools to find and target the most relevant and high-performing keywords for your products.
• Adjust Bids Strategically: Monitor your ad performance and adjust your bids to maximize visibility for high-performing keywords.
• Utilize Negative Keywords: Add negative keywords to prevent your ads from showing up in irrelevant searches, improving the efficiency of your ad spend.

• Test Different Ad Creatives: Experiment with different images, headlines, and ad copy to see what resonates most with your audience.
• Monitor Performance Metrics: Track CTR, conversion rates, and other key metrics to determine which versions of your ads are most effective.
• Refine and Repeat: Use the insights gained from A/B testing to continually refine and improve your ads.

Amy Wees joins me today to discuss the various options of sourcing from Mexico, China and the USA. With rising material costs and logistics in the toilet, it is always handy to look around at the various opportunities that are on hand. China has the scale and very responsive, this is not always the case in other countries. We discuss this and much more on today's show.

8 Figure Amazon Seller Mels Terlouw Goes Deep On Data

Introduction

Danny McMillan welcomes Mels Terlouw, an Amazon seller from the Netherlands, to the podcast for his first time on Seller Sessions.

About Mels

• Mels started selling on Amazon in 2014 after discovering people selling $100k per month.
• He set a goal to hit $10k in sales by end of 2014. Hit $100k that first year.
• Grew to $2.4 million in sales in 2015, then continued rapid growth each year.
• Hit 9 figure mark in 2020 but had a setback afterwards. Still doing great.
• In 2016, started building own software tools and put them into a mastermind group.
• Opened the tools up in 2022 as Intellivy.

Obsessed With Listing Optimisation

• Focus is on listing creation based on consumer insights.
• This can be the difference between 15 units vs 250 units sold per day.

The Evolution of Amazon

• In the "golden age" of 2014-2016, selling was easy on Amazon. Fake reviews worked.
• Now Amazon algorithm and competition has evolved. Old tricks don't work as well.
• Need to go where "the puck is going" instead of where it's been. Get back to basics of selling.

3 Types of Amazon Sellers

1. Ignorance Sellers: Try stuff without much strategy, hope for the best.
2. Arrogant Sellers: Copy competitors thinking they know better.
3. Vigilant Sellers: Build on consumer insights and real selling fundamentals.

Understanding the Amazon Algorithm

• BERT algorithm understands search intent, customer persona/journey better.
• Search results will be tailored more to individual searcher.
• Recommendations are already customised to user. Search will follow.
• Amazon wants to match real world experience better.

Adapting to the Changes

Can still succeed in saturated market with the right approach: know your customer + selling fundamentals.

The Iceberg Analogy

• Most fighting happening "above water" on Amazon right now.
• By going deeper below surface there is calm and less competition.
• This represents focusing on consumer insights and the lost art of selling.

Video Lesson from Jordan Belfort on Selling

Key points:

• Understand your consumer thoroughly
• Know their persona, journey stage, needs
• Ask pointed questions
• Craft sales pitch
• Develop products to match
• Optimise listings for buyer-focused messaging
• Start selling in the right way

The Scientific Method for Amazon Listings

• Ask questions
• Research to find answers
• Form hypotheses
• Test with experiments
• Analyse results
• Repeat until find winning formula
• Implement in listing

Key Questions to Ask

• What problem are you solving?
• What are alternate solutions/products?
• What are the customer objections, drivers, preferences?

Brainstorm Extensively

• Get multiple people involved.
• Spend hours diving into data.
• Come up with creative hypotheses.

Develop Listing Theme

Focus on winning the click, converting the customer, countering objections.
Weave together into cohesive theme for listing.

Test and Validate

• Try different creative variations.
• Tools like Intellivy can help with robust testing.
• Make sure hypothesis proves true before investing in new listing.

Case Study: Dollar Shave Club

Upstart disrupted market by simplifying down to core job of razors - conveniently replace dull blades monthly.
Didn't get caught in feature arms race. Addressed root consumer frustration.

Types of Amazon Shoppers

Different groups have different needs. Most sellers focus only on "need based" shoppers.
But many other opportunities exist. Be creative.

Connect on an Emotional Level

• Surface features don't create enough certainty and trust.
• Tap into beliefs, objections, and emotions.
• Storytelling and visual patterns are powerful.

Focus on the Buyer, Not You or the Product

• Avoid self-focused messaging.
• Put yourself in the customer's shoes. Talk to them directly.

Execute the Lost Art of Selling

• Go below the surface noise on Amazon.
• Dig deep into consumer insights.
• Master stories, emotions, and relationships.
• This creates real connection and converts browsers into loyal buyers.

Today I sit down with Brian Anderson the producer of leading Amazon conference The Prosper Show.

You can use my discount code (this is not an affiliate code, just a discount passed onto you) - SPEAKDMCM10

Visit : https://prospershow.com/

In March many sellers will head to Vegas for a few days of networking, learning and partying. We will have a look on what is coming up at the 2022 show and understand some of the inner workings on the large scale conference meets trade show.

Prosper Show is ideal for the established Amazon seller for learning how to make their business more profitable and for meeting leading solution and service providers that are eager help sellers scale their businesses more efficiently. We lead with education while also providing sellers with access to 100+ leading solution and service providers in the Amazon ecosystem. Accomplished Amazon sellers will benefit from Prosper’s sessions that feature replicable best practices and structured and unstructured and networking opportunities. Customized to the needs of online sellers who want to improve their businesses on Amazon, this conference features multiple former Amazon insiders as well as CEOs and general managers from top Amazon marketplace solution providers.

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Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

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Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

This week on Inspired with Bell...

Janelle Page’s career in business and marketing began in elementary when she first started selling lollipops and candy bars to her fellow schoolmates. Her resume includes successful ventures in marketing, real estate, sports nutrition, supplements, events, consulting, teaching, and public speaking. Over the years, she has created and sold several companies, as well as helped hundreds of brands—both large and small—grow their business. Most recently, she led the Amazon and online marketplace strategy for one of the largest nutraceutical companies in the world where she was responsible for growing online DTC sales to over $100 million annually. She currently serves as a strategic consultant for companies, has ownership interest in several brands, and is the CEO and co-founder of Unifish, a firm that partners with creators to develop incredible products and build world class brands. Janelle is an outdoor enthusiast who’s passionate about calisthenics, mountain biking, rock climbing, hiking, and practicing exceedingly difficult yoga poses. She enjoys spending time with her four children and loves learning, life, and most importantly, people. She is an eternal optimist who believes in abundance, service, tenacity, kindness, discipline, teamwork, and generosity. You can find Janelle on Facebook or Instagram where she eagerly anticipates becoming your friend or visit her website janellepage.com to view her living resume.

This is part 2 of Dima's story where we dive into the Amazon area of his career on the road to building and running 7 businesses.

Dima is a master of balance. He maintains a crazy work ethic without compromising on happiness or his amazing lifestyle. He has 7 companies, 2 kids, a wife and sweet dog.His business began in 2013 and he hit $500k monthly revenue within 120 days of starting out. Dima has also been through downs as well as ups - including firing 36 out of his first 40 employees. He is a high-energy, inspiring character with a heart bigger than Jeff Bezo's bank account.

This week on Inspired with Bell...

Yael Cabilly is the founder of Cabilly & Co. (www.e-cabilly.com), and one of the leading attorneys in the E-Commerce space. With over 16 years of experience in Intellectual Property, Yael uses her unique IP background to solve problems on E-Commerce platforms and protect her clients’ interests. Her firm represents thousands of sellers worldwide and helps them with suspended listings/accounts as well as intellectual property protection and enforcement.
Yael is also one of the co-founders of Fortunet (www.Fortunet.net), an investment banking firm focusing on the sale of medium and large Amazon businesses.

___________________________________________________
Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative
___________________________________________________
Grab tickets for Branded By Women Live brought to you by Branded.
Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

Sourcing Mishaps: A Tale of Caution for Amazon FBA Sellers

In this episode of Seller Sessions, Sharon Even shares a personal and humbling tale of sourcing mishaps that led to unexpected costs and delays. Sharon, known for her expertise in the industry, shares how even seasoned professionals can make avoidable mistakes when driven by passion.

The story revolves around two separate products sourced from different suppliers. Due to a lack of thorough communication and assuming certain aspects, Sharon faced issues with consolidation and packaging. In this episode you will learn the importance of requesting photos, being explicit in instructions, and not underestimating attention to detail when sourcing products.

This cautionary tale, narrated by Sharon herself, serves as a reminder that entrepreneurs are not immune to mistakes and highlights the significance of learning from others' experiences.

Estonian Roundtable with 7+8 Figure Amazon Sellers

On this episode of Seller Sessions, the hosts (Danny & Adam Heist) sit down we a group of successful Estonian sellers to discuss the challenges faced by Amazon sellers in general and how to overcome them. The Estonian crew share their experience with finding the "sweet spot" for their product to generate the most sales. They also discuss the importance of community in solving business problems, as well as the need for a solid plan to succeed in the industry.

Episode Topic: Finding the Sweet Spot for Amazon Sellers

- The team's goal is to find the "sweet spot" for their product category to generate the most sales velocity.

- Ivan negotiates in China to determine how to achieve the right price point and required velocity.

- The team focuses on the market and sweet spot first.

- Internal workshops help them realise their biggest mistake in not mentioning the market earlier.

Key Takeaways:

- The importance of community in a co-working space, including non-Amazon experts.

- Building a tool for keyword targeting and the importance of relevance and being realistic.

- A discussion of the challenges Amazon sellers face this year versus last.

- The importance of finding the right market before the product.

- The necessity of managing expenses, detaching from unsuccessful products, and building a product pipeline.

- Pay-per-click is a necessary evil and a significant cost centre outside of factory cogs.

- The team's pivot from product development to finding a suitable market to populate with five-figure products.

Are you a 7 figure brand selling on Amazon?

Want to work with an Agency that knows both PPC and the A9 algorithm?

Click here to request a free PPC Audit https://www.databrill.com/

Today I am joined by Jen Baker to take through her life and selling on Amazon. Jen is an original OG as started back on Amazon way back in 2010.

Jennifer Baker, Mother of 3, from Glasgow Scotland, Started on ebay in 2007 and evolved in to a 7 figure Amazon seller, now multi brand owner, hoping to retire to the beach one day soon and for good!

The Broad Match Show with Adam Heist

Amazon Selling: Navigating the 2024 Landscape

• Adam Heist's Insights: Predicts a shift in Amazon strategy from keyword focus to more nuanced approaches. Emphasizes the increasing importance of product quality, differentiation, and visual representation. Highlights the need for constant A/B testing and creative innovation in product listings and marketing.
• Danny McMillan's Perspective: Stresses the importance of understanding and adapting to the changing landscape of Amazon selling. Discusses the need for rigorous testing and the significance of sentiment analysis in product marketing.

Conversion Rate Optimization: The New Frontier

• The Shift from Technical to Creative: Both Heist and McMillan agree that conversion rate optimization will be key. This includes a stronger focus on visual identity, product presentation, and customer experience rather than just technical aspects like keywords and PPC.
• Test Everything: McMillan emphasizes extreme testing, especially for underperforming products. Heist agrees, noting the importance of constantly innovating and adapting to stay ahead in the market.

Personal Identity in Business

• Navigating Ups and Downs: Both hosts discuss the psychological challenges of running a business. They delve into the importance of not tying one's identity too closely to business success or failure.
• Ego and Business: Heist shares his experience of ego death and the realization that business achievements do not define personal worth. McMillan echoes this sentiment, discussing the importance of maintaining perspective and focusing on meaningful work over status.

Looking Ahead: 2024 and Beyond

• Embracing Uncertainty: Both hosts emphasize the importance of being comfortable with the unknown and adapting to changes in the Amazon landscape.
• Personal Growth and Business Strategy: Heist discusses how personal growth has informed his business strategy, advocating for a more holistic approach to business and life.
• Key Takeaways for Amazon Sellers: The discussion concludes with key strategies for Amazon sellers in 2024, focusing on adaptation, customer experience, and personal well-being.

Summary/Round-Up

• Adapting to Change: In 2024, Amazon sellers will need to adapt to a more nuanced and customer-focused approach. This includes less reliance on keywords and more emphasis on product quality, differentiation, and customer experience.
• Conversion Rate Optimization: This will be crucial, with a shift towards creative and visually appealing product presentations.
• Emotional Resilience: Sellers should focus on their personal growth and not solely define their worth by their business achievements.
• Future Outlook: Embracing the unknown and being adaptable will be key to succeeding in the evolving landscape of Amazon selling.

Seller Sessions Live

May 11, 2024

Grab tickets – https://sellersessions.com/live2024/

Brought to you by: Databrill

Exhibitors Include: Uncapped, Getida, VAA, AVASK. Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify and Ecomcy.

P.S. Interested in Sponsoring? Get in touch.

Michele Venton: "The first of its kind!”

Steve Consalvi: "Best seller event so far!"

James Cissel: "Insightful and actionable.”

Join Sharon Even in this captivating episode as she explores the ins and outs of NNN agreements for sourcing from China. Discover when and why to use them, the role of a Chinese lawyer, and how to handle supplier resistance. Sharon also shares an example of a complicated NNN agreement she had made with her Lawyer! Get ready for valuable insights and practical tips to protect your business interests. Don't miss this essential episode for successful China sourcing!

The Broad Match Show - 9 Figure Scaling, Ranking, Red Flags & Black Hat

Introduction

Welcome to another exciting episode of the Broad Match show!

Adam's Segment: What's Coming Up

Adam kicks off the discussion with some intriguing updates and future plans:

• Summer in Canada: Adam shares his experiences and upcoming summer plans.
• New Launches/Brands: A preview of exciting new product launches and brand developments.
• 9-Figure Scaling: Tips and strategies for scaling businesses to nine figures, focusing on growth and expansion.

Adam's Main Discussion

Adam delves into the Cosmo Paper and its significant implications for the future:

• Organic Ranking: How the Cosmo Paper influences organic search rankings (following his podcast last week).
• Listing Development: Innovative approaches to developing more effective product listings.
• Creative Strategies: Enhancing creativity in digital marketing and product presentations.

Danny's Segment: What's Coming Up

Danny provides updates on his upcoming projects and topics of interest:

• New Live Podcast Setup: Enhancements and new features in the podcast's live setup.
• Melissa Davis from Databrill joins the podcast alongside Sharon and Adam, adding valuable insights into PPC on a weekly basis.
• Art of War Series: The conclusion of the popular "Art of War" series, focusing on black hat sellers and the dark triad framework just in time for Q4 lead in.

Danny's Main Discussion

• Agency Red Flags: Key issues to watch out for when working with agencies, both from an agency's and a client's perspective.

• Managing Accounts: Questions to ask about account management and workload.
• Communication: The importance of effective communication between clients and agencies.
• Size Matters?: Why bigger isn't always better in the agency world.
• Transitioning: Smooth transitions when changing agencies.
• Pricing Models: Understanding flat rate versus percentage-based pricing.
• Case Studies and Strategies: Evaluating case studies and the effectiveness of proposed strategies.
• Managed vs. Unmanaged Services: Comparing different service models.
• Performance Only Agencies: Pros and cons of agencies that focus solely on performance metrics.
• Agency Switcher: Advice for sellers considering switching agencies.
• Full-Service Agencies: Comprehensive service options versus specialised agencies.
• Seller Types: Identifying which types of sellers agencies typically avoid.

Final Thoughts and Wrap Up

In the wrap-up segment, Danny shares some personal insights and final thoughts:

• ADHD: Updates on ADHD 360, including a quick transition to a private model within four weeks.
• Chat GPT Chef: The continuous interaction and improvements in using Chat GPT for various tasks.

Today we chat with Andrew fresh from exiting his Amazon business. We discuss why taking as many calls from buyers as possible is key to both learning and selling and why brokers can play a pivotal role in exiting and getting the best deal to the table

Andrew Erickson is an engineer turned entrepreneur. He has several private label brands that combine to multiple 7-figures in sales on Amazon and the host of the Zon Con Podcast

Behind The Scenes of Seller Sessions Live with Adam Heist and Danny McMillan

Episode Summary:

In this episode of Seller Sessions, Adam Heist and Danny McMillan take a deep dive into the behind-the-scenes aspects of organising the Seller Sessions Live conference in London. They discuss the challenges, successes, and unique experiences that make Seller Sessions a must-attend event for Amazon sellers. From the origins of the conference to creating a safe and inclusive environment, this episode offers valuable insights into the world of organising and hosting live events.

Episode Highlights:

1. The Origins and Challenges of Seller Sessions Conference:
   • The discussion delves into the origins of the Seller Sessions conference and the challenges Danny faced in starting and organising the event.
2. Finding Passion and Energy for Long-Term Engagement:
   • Danny emphasises the importance of finding one's passion and energy to sustain long-term engagement in a particular field.
3. Creating a Vibrant and Unique Event Experience:
   • Danny discusses his vision for the Seller Sessions conference, focusing on creating a vibrant atmosphere that encourages self-expression and differs from traditional events.
4. Balancing Sponsorship and Attendee Experience:
   • The conversation covers the significance of affordable pricing made possible by sponsorship, which facilitates the inclusion of diverse speakers and perspectives while maintaining a quality attendee experience.
5. Creating a Safe and Inclusive Environment for Women:
   • Danny highlights the significance of creating a safe and inclusive environment for women in the industry, and how the Seller Sessions podcast and events contribute to this goal.
6. Event Economics and Maintaining Reasonable Pricing:
   • Danny explains his pricing strategy and how he balances sponsorships with maintaining reasonable pricing to avoid sponsor influence.
7. Challenges, Recovery, and Reflections:
   • The guests discuss the challenges of recovering from a half-empty event, organising events during the COVID-19 pandemic, and the impact of human connection during events.
8. Embracing Authenticity and Continuous Improvement:
   • The importance of authenticity, embracing flaws, and continuous improvement is emphasised, along with anecdotes and stories from past events.
9. The Intense Pressure of Organising an Event and Overcoming Challenges:
   • The guests discuss the intense pressure of  resolving logistical issues, and maintaining great relationships with sponsors. Strategies employed to overcome challenges are shared.
10. Reflecting on Successful Event Execution:
    • The Danny shares a personal experience of organising an event, including last-minute room rearrangements, maintaining the schedule, and engaging the audience during presentations.
11. Lessons Learned and Planning for the Future:
    • The guys reflects on the event experience, plans for improvements in the coming year, and expresses gratitude to attendees for their support.

Join Adam Heist and Danny McMillan as they provide an inside look into the world of organising Seller Sessions Live, revealing the dedication, challenges, and rewards behind the scenes.

Are you a 7 figure brand selling on Amazon?

Want to work with an Agency that knows both PPC and the A9 algorithm?

Click here to request a free PPC Audit https://www.databrill.com/

Today I sit down with Anthony Lee and we go in depth on how purchasing decisons are made by consumers. From the ape brain, to squirral, how processing emotion and logic is integrated and not a follow on process.

Everyone knows how to optimise a listing, but do you incorporate how these decsions are made to improve conversions?

That's the conversation for today.

In this episode we again go inside Seller Support and discuss the ongoing changes. Today we cover negative feedback removal, a new “Inbound Performance” dashboard that is currently in beta but is used to manage inventory work flow much better. Changes to defaults in shipping templates which could catch some sellers blind sided. Mandatory fields for video encoding to avoid suppression and ASIN suppressions on no buyable offers with no path to reinstatement.

Cutting-Edge Product Research in 2024 with Isabella Ritz

• Importance of Product Research:
  • Isabella emphasizes the foundation of successful Amazon selling lies in robust product research and development.
  • The pitfalls of cheap products and the challenges in maintaining margins with high PPC costs are discussed.
• Using AI for Product Development:
  • Isabella outlines the steps to use tools like Smart Scout and ChatGPT for product research.
  • The significance of analyzing customer reviews and sentiments using AI to tailor product features and marketing strategies.
• Approach to Budget Allocation:
  • A balanced approach towards inventory and marketing budget is recommended.
  • Investing in higher ticket products (e.g., $69.99 and above) can lead to better margins and less competition.
• Sourcing and Working with Factories:
  • The challenges in finding reliable factories are addressed, with a recommendation to use brokers for better negotiation and quality assurance.
  • Isabella shares her experience with sourcing agents who provide significant cost benefits over direct communication with suppliers on platforms like Alibaba.
• Product Launch Strategy:
  • The necessity of programs like Vine for early reviews and the importance of a solid PPC strategy.
  • Utilizing external traffic sources such as Google blogs, Join Brands Live, and social listening tools for comprehensive market penetration.
• Creating Effective Listings:
  • The shift from feature-based to experience-based product descriptions to enhance customer engagement and align with Amazon's evolving algorithms.
  • The use of tools like ChatGPT to craft compelling and SEO-optimized product listings based on customer feedback and competitive analysis.
• Pricing and Margin Strategy:
  • Emphasis on higher-priced, differentiated products to maintain profitability amidst rising costs.
  • Detailed approach to calculating cost of goods, shipping, and ensuring a healthy profit margin post all expenses.

On Thursdays with Sharon, Sharon invites back 7 figure seller Tomer David from Sourcing Monsters to discuss how he runs experiments to scale his 7 figure amazon business.

Running experiments for your Amazon FBA business can be challenging, but it's worth the effort. You don’t know what will work until you try something new!

Tomer David, is the owner of 2 Amazon FBA brands and has over 14 years of experience in e-commerce. In addition to his own success on Amazon, he also teaches other sellers how to succeed on and off the platform through his Youtube channel - Sourcing Monster.