Secrets To Scaling Your Ecommerce Brand (Jordan West )

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	Pub. Date	Title	Duration
	10 Feb 2022	Ep 298: Changing Your Marketing Strategies To Adapt With Tance Hughes, Southern Designs	00:30:01
Send us a text 2021 was a radical shift in the marketing landscape. With CPAs on the rise, what alternative platforms and strategies can brands try to succeed in 2022? In this episode, Tance Hughes, CEO of Southern Designs gives us a peek into their world of his manufacturing business, as well as the changes his business has made to evolve with the times. Listen up and enjoy. KEY TAKEAWAYS FROM THIS EPISODE Partner up with marketers to offer manufacturing and fulfillment services. Explore Tiktok ads for direct sales. Give Amazon a shot. Bring all products/brands under one website (giving customers options) to leverage customer data and increase LTV. You have to constantly make new creative or content on Tiktok. Good people are the core of everything. Recommended tool/app: Helium 10 https://www.helium10.com Recommended podcast: Land of the Giants Podcast https://podcasts.apple.com/us/podcast/land-of-the-giants/id1465767420 Today’s Guest: Tance Hughes is the CEO of Southern Designs. Southern Designs is a manufacturing company based in Vidalia, Louisiana. They build signs, decorative products, and other items out of steel, wood, vinyl, and acrylics, selling directly to the consumer as well as operating a wholesale division with white labeling for private contracts. Connect and learn more about Tance and Southern Designs here: Website: https://www.southerndesigns.net LinkedIn: https://www.linkedin.com/in/tancehughes This month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/install We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: https://mindfulmarketing.co/growthplan-apply If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://mindfulmarketing.co/apply
	15 Feb 2022	Ep 299: Processes For High Level Scaling with Ryan Deiss of The Scalable Company	00:38:28
Send us a text Scaling ads is hard but scaling your company is even harder. Learning better practices that use your time and skills more efficiently is the key to getting better results. In this episode, Ryan Deiss, the CEO of The Scalable Company, talks about scaling your business and making the most out of quarterly planning sessions to be able to work towards better results. Listen up and get ready to learn! KEY TAKEAWAYS FROM THIS EPISODE Make sure you've got a full-fledged built out executive team in place before bringing in a professional CEO role. Making 3-year, 12-quarter plans is better than annual planning. CEOs should track sales, expenses, and budget variances regularly. Bring lessons, not baggage, from the past. Understand the gap in your business goal and think of the forward-looking metrics to move to impact that gap. Rocks are inputs, not outputs. If you keep doing what you've always been doing, you're going to get the same results, maybe even worse. Key initiatives are the new things you need to do over and above what you are already doing. When your business grows bigger, you need to upgrade to a new operating system. An OS is made up of 3 things: a set of algorithms, a common language, and desired outputs. Growth is about hiring for your weaknesses. Scale is hiring for your strengths. No one is going to be as good as you at every aspect of your business, but many people will be better than you at any one thing if that's the only thing to focus on. Recommended Tool: Analog Day Planner Recommended Podcast: The All-in Podcast https://www.allinpodcast.co Today’s Guest: Ryan Deiss is a marketer turned entrepreneur and now the Founder and CEO of The Scalable Company. The Scalable Company is an E-learning company that helps other business companies that are beyond the startup phase but are not exit-ready yet scale from $20 to $20M and beyond. Connect and learn more about Ryan Deiss and The Scalable Company here: Website: https://www.scalable.co Twitter: https://www.twitter.com/ryandeiss YouTube: https://www.youtube.com/thescalablecompany This month's sponsor is... Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/install We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: https://mindfulmarketing.co/growthplan-apply If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://mindfulmarketing.co/apply
	16 Feb 2022	Ep 300: The Future of Brand Building with Kurt Elster of The Unofficial Shopify Podcast	00:31:19
Send us a text Communities start growing when your customers recognize themselves and their motivations in your brand values. Customers feeling that connection will give you the most powerful marketing channel of all - word of mouth. In this episode, Kurt Elster talks about what it is going to take in 2022 and beyond to build a brand. He also shares tons of ideas on community and what he predicts the future holds for brands. Join us and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE You need a story that will serve as proof. When you are growing your story, a lot of it is trial and error. With that, you inherently also end up building a nicer and smoother experience. Community, word-of-mouth, and user-generated social proof are all tough to fake. Understand who your customers are and what their motivations are. This year video has become the default communication medium on the internet. You may not be so sure when a Facebook group makes direct sense for your brand, but you have to try. Authenticity is a requirement for a community to work. Having a name for a community or the community members is a strong indication that you are doing it right. Making money today means keeping those PPC ads going; Making money tomorrow means having organic community-building efforts. Push yourself out of your comfort zone a little. Be 1% better every day. Recommended tool/app: TextExpander https://www.textexpander.com Recommended Audiobook: Locke & Key by Joe Hill https://www.amazon.com/Locke-Key-audiobook/dp/B010PNSBYI/ref=sr_1_2?crid=3MP2ZY7X02OUO&keywords=locke+and+key&qid=1644499933&s=books&sprefix=locke%2Cstripbooks-intl-ship%2C407&sr=1-2 Unfck Yourself: Get Out of Your Head and Into Your Life https://www.amazon.com/Unfu-Yourself-Your-Head-into/dp/0062803832 Today’s Guest:* Kurt Elster is the host of The Unofficial Shopify Podcast and a Senior E-commerce Consultant who helps Shopify store owners uncover hidden profits in their websites. The Unofficial Shopify Podcast is a podcast that aims to answer the question, “How’s an entrepreneur like me supposed to grow my Shopify store?”. Connect and learn more about Kurt Elster and The Unofficial Shopify Podcast here: Website: https://www.kurtelster.com Twitter: https://www.twitter.com/kurtinc Podcast: https://www.unofficialshopifypodcast.com This month's sponsor is... Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/install We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: https://mindfulmarketing.co/growthplan-apply If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
	23 Feb 2022	Ep 302: Leveraging Partnership Marketing for Wholesale Placements, Podcast Interviews & More with Dustin Riechmann of FireCreek Snacks	00:37:35
Send us a text Building networks and relationships is an important part of any business. One way to network is through partnership marketing. If done right, it will yield infinite possibilities for you and your business. In this episode, Dustin Riechmann of FireCreek Snacks discusses the key steps to take to build incredible partnerships. He also shares how he turned one free giveaway with his brand into $600,000 worth of orders. Join us and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE Partnership marketing is getting you as a brand owner or marketing manager in front of someone else's audience to sell your products. The most beautiful thing about partnerships is that there's an immediate direct return. You are planting invisible seeds while guesting on a podcast. Win-wins have infinite possibilities. Your network is your net worth. Recommended App: Loox https://www.loox.app Recommended Podcast: The Way I Heard It Podcast https://www.mikerowe.com Today’s Guest: Dustin Riechmann is a marketing partner at FireCreek Snacks. FireCreek Snacks are hickory-smoked, craft protein snacks that shattered the stereotype of the typical snack stick by delivering a healthy, all-natural snack with exceptional taste. Connect and learn more about Dustin and FireCreek Snacks here: Website: https://www.firecreeksnacks.com Program: https://www.simplesuccesscoaching.com/partner This month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/install We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: https://mindfulmarketing.co/growthplan-apply If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://mindfulmarketing.co/apply
	24 Feb 2022	Ep 303: Maximizing Email Campaign Value with Jordan West	00:13:15
Send us a text Doing email campaigns properly is essential to the success of building and maintaining your brand. It also plays an important part in increasing your revenue and profitability in 2022. In this episode, Jordan West talks about the core e-mail campaigns that you need to be sending in 2022. He discusses how many campaigns to send per week, as well as what to talk about. Listen up and enjoy! KEY TAKEAWAYS FROM THIS EPISODE Send a minimum of 2 and a maximum of 5 email campaigns a week. When people don't get used to seeing you in their inbox, they are going to forget who you are. Make sure that your e-mail lists are segmented out properly. Diversify your campaign content. Send e-mails based on holidays whatever holiday is today- there’s always something. Engage people and try to get them back to your brand using your subject lines. The campaigns you send should have a point and not just be sent for the sake of sending people a campaign. Feature specific items from collection launches and do follow-ups. Offer a little discount on new products. Do not click-bait people. Build a brand while building trust. Create flash sales for your audience. Promote giveaways in e-mail formats. "Refer-a-friend" is a great campaign idea. Move old products by using them as free products per purchase. Show off your best-sellers and their reviews in campaigns. Book quick wins appointment here: https://www.mindfulmarketing.co/quickwins Connect with Jordan here: LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ This month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/install We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: https://mindfulmarketing.co/growthplan-apply If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://mindfulmarketing.co/apply
	17 Feb 2022	Ep 301: Best ROI By Platform with Gabriel Ansel and Tyler Devin of 7 Figures Entrepreneur Podcast	00:34:04
Send us a text The cost of ad expenses is constantly going up, so there’s never been a more important time to be creative and constantly testing where to get the best bang for your buck. In this episode, I got the chance to chat with Gabriel Ansel and Tyler Devin from the 7 Figures Entrepreneur Podcast about some of the top traffic sources in 2022. Join us and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE Costs go up every year, but whatever you are paying for, you have to keep being creative and find new ways to win. Creative longer copy ads get people more engaged at lower costs. Tiktok is the fastest growing platform in the world that is still developing rapidly. Triller, a competitor of Tiktok, is also an opportunity for content creators. You can repurpose your contents from Tiktok to other platforms. Focusing on the back end where your traffic is coming from while diversifying the front end will help your business in 2022. Google search brings great traffic. Find good people and give them the infrastructure they need to be successful. Every time you double, the way you operate has to change or you won't be able to scale to the next level. Everyone can figure out how to get working ads going, but the confidence to spend is very important. Recommended Apps: LanderLab https://www.landerlab.io Eight Sleep https://www.eightsleep.com Recommended Audiobooks: Gym Launch Secrets by Alex Hormozi https://www.gymlaunchsecrets.com Can’t Hurt Me by David Goggins https://www.davidgoggins.com Atomic Habits by James Clear https://www.jamesclear.com/atomic-habits Today’s Guest: Gabriel Ansel and Tyler Devin are the hosts of the 7 Figure Entrepreneur Podcasts. In the 7 Figure Entrepreneur Podcast, Tyler and Gabe interview business owners and CEOs of companies ranging from solo entrepreneurs working themselves at home to others employing hundreds of employees worldwide. They dive into the details of what it takes to create a successful online business. Connect and learn more about Gabriel, Tyler, and & Figures Entrepreneur here: Website: https://www.7figureentp.com YouTube: https://www.youtube.com/7FigureEntrepreneurPodcast Instagram: https://www.instagram.com/7figureentp This month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/install We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: https://mindfulmarketing.co/growthplan-apply If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://mindfulmarketing.co/apply
	25 Feb 2022	Ep 304: Building Community Using Challenges with Alicia Reynoso, Challenge Makers	00:31:55
Send us a text If you don’t have a community, you don’t have a brand. In this episode, Alicia Reynoso talks about how she was able to double her initial return on ad spend on new customers and build an incredible community by running challenges. Join us and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE Be in a group of people that are doing what you're doing at the level you are doing it. Your biggest commodity as a business owner is you, so pour into yourself and see what kind of results come out of that. The concept of a challenge is to take customers from point A to point B. When your customers are successful with your products and your services, they come back. Mix up challenges weekly to create an engaged community. Take the time to know your customers. Customers who had a great experience with your products and services do the selling for you in the community. Every product or service helps solve a certain problem. Marketing gets easier when you build a community. Recommended App: Lifetimely https://www.lifetimely.io Recommended Book: The Four Agreements by Don Miguel Ruiz https://www.miguelruiz.com/the-four-agreements Today’s Guest: Alicia Reynoso is an entrepreneur who founded the Challenge Makers. Challenge Makers is a training program for people on eCommerce to help grow their brands by engaging communities through challenges. Connect and learn more about Alicia and Challenge Makers here: Website: https://www.challengemakers.com This month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/install We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: https://mindfulmarketing.co/growthplan-apply If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://mindfulmarketing.co/apply
	03 Mar 2022	Ep 307: Moving From Amazon To DTC with Oliver Bristowe of Pets Purest	00:17:35
Send us a text Being offered to sell your Amazon brand can lead to a big buyout- but how much more could your company be worth if you own your customer list? In this episode, Oliver Bristowe of Pets Purest talks about his decision to transition from Amazon over to Shopify, despite making millions with no signs of slowing down. He shares why he chose to make the move and how he’s maintaining his brand on Amazon. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE If you can get your revenue to be 50% or more DTC, your multiple goes up and becomes not just an Amazon brand but a potentially worldwide brand. Constant improvements and building on momentum are key growth strategies in Amazon. You’ve got to learn from anything that you do to improve. In building a brand, you're not looking to try and do one over on someone else's. It's about building yourself up and being the best you can be. You can try and hack to get more reviews all you want, but you're going to get found out by customers if you don't have a great product that works. It's hard to say that one thing that works on Amazon would work on DTC but at the end of the day, it is about your product and your brand story. On Amazon, it's whether you can make a profit on a product with all the fees being taken into consideration; In DTC, it's all about LTVs, acquisition cost, and all those things that you never have to worry about on Amazon. Successful people are comfortable with being bored because no one's going to force you to get up and work all day when you're your own boss. Being able to continue that momentum through times when you don't feel motivated is a key indicator of a successful person. Recommended App: Nozzle https://www.nozzle.ai Recommended Podcast: The Diary Of A CEO with Steven Bartletthttps://stevenbartlett.com/the-diary-of-a-ceo-podcast Today’s Guest: Oliver Bristowe is the founder of Pets Purest. Pets Purest is a UK-based pet supplement brand that produces pet care products made of 100% natural ingredients. Connect and learn more about Oliver Bristowe and Pets Purest here: Website: https://www.petspurest.com LinkedIn: https://uk.linkedin.com/in/oliverbristowe We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: https://mindfulmarketing.co/growthplan-apply If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://mindfulmarketing.co/apply
	08 Mar 2022	Ep 308: Expanding the Market of Your Life-Event Product with Stephanie Bregman of Manly Bands	00:22:43
Send us a text If you’re selling a ‘life event’ product, customers may only be in the market to buy once in their life, leading to a very limited pool of potential customers. What if there was a way to expand that pool? In this Episode, Jordan sits with Stephanie Bregman of Manly Bands and talks about the innovative strategies they’ve implemented to not only stay relevant through the pandemic but to double their revenue year over year, becoming the largest men’s wedding band company in the US. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE Partnering with authentic brands gives uniqueness to your brand that nobody can replicate. Partnering gives the opportunity to reach out to different groups of people that you did not market to before. Retroactive convincing unhappy customers from other life event competitors can open up a whole new market of potential customers. If you can't figure out how to be predictable as a company, you could lose everything quickly. You should understand where your data is coming from and use it to help your consumers. If you are losing the ability to understand consumer data, look at where you are spending money and see what happens to your revenue if you remove the budget or spend more on a certain area. Predictability is essential to understand how a business operates. Having a brand story and authenticity is also important for a brand. As you scale, you need to put your employees first and make sure you provide the right resources they need to grow. Recommended Apps: Duolingo https://www.duolingo.com CoSchedule https://www.coschedule.com Sprout Social https://www.sproutsocial.com Recommended Book: Radical Candor by Kim Scott https://www.radicalcandor.com https://chief.com Today’s Guest: Stephanie Bregman is the Chief Marketing Officer of Manly Bands. Manly Bands provides men with unique and stylish wedding bands that fit their personality and budget. Connect and learn more about Stephanie Bregman and Manly Bands here: Website: https://www.manlybands.com YouTube: https://www.youtube.com/c/ManlyBands LinkedIn: https://www.linkedin.com/in/stephanieshapirobregman We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: https://mindfulmarketing.co/growthplan-apply If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://mindfulmarketing.co/apply
	02 Mar 2022	Ep 306: Open is Better with Jordan West	00:09:27
Send us a text In Q1 of 2022, we know one thing with absolute certainty- Open targeting is the way to go on Facebook & Tik Tok. In this episode, Jordan talks about some of his experiments when testing on Facebook in 2022, and the big wins being seen in broad targeting. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Gender-Age demographic targeting is working the best. Wide open-audience targeting is working second best. As soon as targeting is put on any campaign, it stops working. Dynamic creatives are working. Facebook is still giving you all of the numbers that your creative is doing. Book quick wins appointment here: https://www.mindfulmarketing.co/quickwins Connect with Jordan here: LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: https://mindfulmarketing.co/growthplan-apply If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://mindfulmarketing.co/apply
	01 Mar 2022	Ep 305: Marketing Big-Ticket Products At Scale with Kate Swanson, Ensembl	00:21:11
Send us a text Marketing expensive products that are meant to last forever requires a more thoughtful approach than lower-cost items. In this episode, Jordan interviews the CEO of Ensembl, Kate Swanson, about her company’s brand with an average order value of over $1000. She shares how she discovered a need for this kind of product and what its marketing cycle looks like. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE People are living differently now. We deserve designs that have kept up with the ways our lives have changed. Dig into who will be excited to buy your products before launching and focus on going after those customers. Customers would likely put a lot of thought before buying a product that is high-quality and high-performance that comes with a higher price tag. Start with a thoughtful introduction to your brand and slowly drift to educating customers about the product to excite them to purchase. Focus on a very strategic, organic push to have great use of your team's resources. You have to believe in yourself and be relentless in everything you do for your business. Recommended App: Noisli https://www.noisli.com Recommended Book: State of Terror by Louise Penny & Hillary Clinton https://www.simonandschuster.com/books/State-of-Terror/Louise-Penny/9781982173678 Today’s Guest: Kate Swanson is the founder and CEO of Ensembl. Ensembl is a brand of stainless steel cookware that is designed to optimize space and enhance modern life. Connect and learn more about Kate Swanson and Ensembl here: E-mail: Kate@getensembl.com Website: https://www.getensembl.com This month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/install We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: https://mindfulmarketing.co/growthplan-apply If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://mindfulmarketing.co/apply
	17 Mar 2022	Ep 313: The Ideal Financing Structure for E-commerce Brands with Matt Putra	00:27:01
Send us a text When and why does getting a fractional CFO make sense in the life of a business? What is the ideal financing structure for a business? Does it differ from what banks suggest? In this episode, Jordan chats with his business partner and CFO, Matt Putra and they talk about how to structure debt, what kind of debt to take on, and the different types of debt levers that are out there. He shares how the bank wants you to structure things and the way he thinks your debt should be structured. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Every business should start out doing proper bookkeeping. A fractional CFO makes sense when it is doing above $500,000 and wants to grow fully for the long term. If you are venture-funded and want to grow really fast, you can have a CFO right away when you are starting. The more complex your company is, the more a fractional CFO can help. It is not bad to get debt from more expensive financing such as Shopify, Clearco, PayPal, & Wayflyer because these have very clear values and are very flexible. You can pull money out of your business and put it in investments. Your net worth will be in a different exposure to risks. A five-year-term loan provides certainty and gives you one big cash injection which is paid in small monthly payments. Banks will have a lot of restrictions to protect themselves, it is important to read through the covenant or ask your CFO or lawyer if you don't understand it. Some of the things that a CFO looks at in a company hiring are revenue, sustainability, growth margins, marketing spend, and the salary-to-revenue ratio. Looking forward constantly at your expense structure and managing it is important for sustainable growth. Recommended Book: Will by Will Smith https://www.willthebook.com Today’s Guest: Matt Putra is a fractional CFO at EightX. EightX helps businesses in need of CFO services to optimize their business cash flows. Connect and learn more about Matt and EightX here: Website: https://www.eightx.co LinkedIn: https://ca.linkedin.com/in/mattputra Financing structure that banks suggest: https://www.linkedin.com/posts/mattputra_longpost-bank-money-activity-6898057989517840384-Fjvj We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: https://mindfulmarketing.co/growthplan-apply If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://mindfulmarketing.co/apply
	16 Mar 2022	Ep 312: Turning Brand Authenticity into Sales with Ryan Maltbie of BBQGrills.com	00:28:07
Send us a text People crave connections and authenticity. Your brand story connects with people and it sets you apart from other sellers out there. In this episode, Ryan Maltbie, owner of BBQGrills.com, shares the beautiful story of their business. He talks about the one page on their website that converts people 75% of the time. Listen up, you won’t wanna miss this episode! KEY TAKEAWAYS FROM THIS EPISODE Without a strong domain name or SEO push, organic traffic is a slow drip. It helps to educate consumers before they decide to shop for your products. There may be others who sell the same products for the same prices and with the same images as you, so the main factor in finding success is what sets you apart. Tell people your brand story on your website. There is so much value in putting yourself out there. Let your consumers know who they are buying from. People crave connections and authenticity. Discipline will push you to do something for your growth when you may not want to. Today’s Guest: Ryan Maltbie is the founder and CEO of BBQGrills.com BBQGrills.com provides a wide variety of gas grills and other products for outdoor kitchens. Connect and learn more about Ryan and BBQGrills.com here: Website: https://www.BBQGrills.com LinkedIn: https://www.linkedin.com/in/ryanmaltbie We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: https://mindfulmarketing.co/growthplan-apply If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://mindfulmarketing.co/apply
	09 Mar 2022	Ep 309: Nailing SEO Keywords to Maximize Relevant Clicks with Jordan West	00:12:49
Send us a text With the cost to acquire customers these days, we need to focus on more than just paid ads. Through SEO there’s a massive opportunity to grow our customer base organically. In this episode, Jordan talks about keyword research and SEO strategies that will help maximize results from your store. He gives useful tips on how to do keyword research and how to implement it on your site without looking robotic. Listen and learn more on this episode! KEY TAKEAWAYS FROM THIS EPISODE Use a keyword tool. This will determine the search volume of your keywords. Search volume is the rough amount of searches that would happen in any given month for the specific keyword. Map your keywords to content types. Keep in mind that when you're writing content for your website, write it for a human and assume that the robot is going to be smart enough to catch on to that. Ensure that you are using only one H1 tag on your page. It usually contains the page's keyword. Keep your page title under 60 characters so that they are not truncated in the results. Keep your meta description punchy and under 155 characters. One of the big ranking factors is how long somebody stays on your website, so make sure that your website is great. Include keywords on your slug. Make sure that your images have descriptive alt texts and file names. Add schema mark-ups to get some rich snippets. You should be using keyword research to match questions with the search terms. Book Recommendation: They Ask, You Answer by Marcus Sheridan https://www.marcussheridan.com/they-ask-you-answer/ Book quick wins appointment here: https://www.mindfulmarketing.co/quickwins Connect with Jordan here: LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: https://mindfulmarketing.co/growthplan-apply If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://mindfulmarketing.co/apply
	10 Mar 2022	Ep 310: Starting with SMS Marketing with Alex Beller of Postscript	00:28:08
Send us a text With more and more customers using their phones to shop, the use of SMS marketing opens up the possibility for brands to interact with consumers in a way that’s far more engaging than email. In this episode, Alex Beller, the President of Postscript, talks about some little tweaks that you can make with your SMS marketing campaigns to maximize value, and how to get started on SMS. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE Postscript focuses exclusively on SMS and the Shopify ecosystem. Subscriber LTV and two-way engagement generate the most revenue. SMS is instantaneous and consumers are used to interacting with SMS as a two-way channel. Another major category for Postscript is support. To get started on SMS, start with acquisition. Get phone numbers collected compliantly from your site pop-ups. Include keywords call-to-actions and scannable QR codes in the packaging you send. Have a well-optimized welcome flow. Have a regular campaign cadence. Treat SMS like a VIP channel. The value of someone's SMS program is their subscriber LTV multiplied by the number of subscribers you have. Set benchmarks for acquisition rate, revenue per message, messages per subscriber, and unsubscribe rate. Subscribers should receive at least 5 messages per month. Acknowledge and embrace all the different company stages you are in. Featured Link: https://help.postscript.io/hc/en-us/articles/1260804681349-Create-Your-Postscript-Desktop-Popup Recommended Tools/App: Loom https://www.loom.com Recommended Podcast: The Trojan Horse Affair https://podcasts.apple.com/gb/podcast/introducing-the-trojan-horse-affair/id1200361736?i=1000550872351 Today’s Guest: Alex Beller is the co-founder and president of Postscript. Postscript is the most used SMS platform for Shopify merchants. Connect and learn more about Alex and Postscript here: Website: https://www.postscript.io Twitter: https://www.twitter.com/ringmybeller Email: support@postscript.io This episode's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/install We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: https://mindfulmarketing.co/growthplan-apply If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://mindfulmarketing.co/apply
	22 Mar 2022	Ep 314: Creative Licensing Deals With Clay Canning, Screen Skinz	00:27:31
Send us a text What does it take to leverage the huge brands of the NFL, MLB, NBA & NCAA for selling your products? With the high upfront fees in licensing, finding connections and making creative licensing deals can make a big difference. In this episode, Clay Canning, Co-Founder and COO of Screen Skinz shares his journey with his brand and licensing. He talks about the creative ways of how he acquired his licenses and how it differs from the normal way to go about it. Listen and learn! KEY TAKEAWAYS FROM THIS EPISODE Finding somebody to vouch for you, help you out, and leverage relationships have an incredible effect on your credibility. It’s common to have to pay an upfront royalty for every license you get. As an alternative, you can connect with another company and leverage their licenses with your products. Underestimating expenses can be a big mistake for a business. The relationships you build out of partnerships with companies are so important. The real magic happens when you find interdependence. You gain more loyal followers in building a brand and story approach than maximizing just ad views. Having patience is important in scaling a business. Recommended Tool: Slack https://www.slack.com Monday https://www.monday.com Recommended Podcast: Business and Biceps https://podcasts.apple.com/us/podcast/business-biceps/id1072159330 Today’s Guest: Clay Canning is the COO and Co-founder of Screen Skinz Screen Skinz provides screen protectors inscribed with licensed logos. Connect and learn more about Clay and Screen Skinz here: Instagram: https://www.instagram.com/claycanning50 https://www.instagram.com/screenskinz Twitter: https://www.twitter.com/claycanning Website: https://www.screenskinz.co We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: https://mindfulmarketing.co/growthplan-apply If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://mindfulmarketing.co/apply
	15 Mar 2022	Ep 311: Community 101 with Jordan West	00:11:24
Send us a text Without superfans, your brand may not survive, hence, building a community around your brand is essential in 2022. In this episode, Jordan West talks about what it is like to build a community in 2022 and why it is imperative to your brand’s survival. He also shares some tips on how to take care of your community. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Five levels in a customer's journey: Complete unawareness of you, Engagers, People who looked at a product page on your website, People who made some sort of intent like adding-to-cart, and Purchasers. Community comes in after level 5. Facebook is still the best place for a VIP community. Slack and Discord are also good places to house communities. People from your community need some kind of perks. The lowest form of perk is a discount. One thing that works is giving VIP customers early access to drops. The whole idea with the VIP community is that your customers can talk back and forth. Tap your e-mail and SMS list. The community does not necessarily need to be centered around the brand. Book quick wins appointment here: https://www.mindfulmarketing.co/quickwins Connect with Jordan here: LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: https://mindfulmarketing.co/growthplan-apply If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://mindfulmarketing.co/apply
	23 Mar 2022	Ep 315: Accessible Bookkeeping to Skyrocket Your Business With Nathan Hirsch, EcomBalance	00:27:04
Send us a text It’s pivotal to keep financial statements updated and well-organized to make the best decisions on the next steps to take in your business. In this episode, Nathan Hirsch of EcomBalance and Outsource School talks about how they help eCommerce brands with their bookkeeping needs. He also shares some of the pitfalls they see in people’s Profit and Loss Statements. Listen to this episode! KEY TAKEAWAYS FROM THIS EPISODE Keeping your bookkeeping up to date will help you to make good decisions in real-time. You should be in a system where you can get your books within 10 days of the month being over. Compare the numbers to the previous month and the same month of the previous year to see what's going on in your company. See everything like what you sold, the fees, and the actual net. Note the cost of goods. Do segmentations to make sure that you are focusing most of your resources on what makes the most money. Get the right people in the right spots. Recommended Tool: ClickUp https://www.clickup.com Recommended Podcast: Tools of Titans https://tim.blog/podcast/?amp The Motley Fool Podcast https://www.fool.com/podcasts/ Today’s Guest: Nathan Hirsch is a co-founder and the CEO of EcomBalance. EcomBalance provides bookkeeping and accounting services for eCommerce brands. Connect and learn more about Nathan and EcomBalance here: Websites: https://www.ecombalance.com https://www.outsourceschool.com LinkedIn: https://www.linkedin.com/in/nathanhirsch Facebook: https://www.facebook.com/FreeeUpNathanHirsch Instagram: https://www.instagram.com/realnatehirsch We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: https://mindfulmarketing.co/growthplan-apply If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://mindfulmarketing.co/apply
	24 Mar 2022	Ep 316: ‘The Tok-ening’ Making TikTok Your #1 Revenue Driver with John Roman, BattlBox	00:29:24
Send us a text Create awesome content and Tiktok will do the rest! In this episode, John Roman CEO of Battlbox talks about how TikTok became their number one traffic source and the anatomy of what’s working for them on this platform. He shares great tips on how to repurpose your usual videos on other social media platforms to Tik Tok-friendly content. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE Start with videos about your products and base them on what’s trending on the platform. TikTok's algorithm is smart enough to know what your content is and show it to the right audience. Shoot videos you use for other platforms in a way that you can chop and repurpose them as TikTok content. Mix up your videos with some comedy trends on TikTok. Try to post daily or 5-6 days a week. People aren't searching by hashtags, most users are staying on TikTok's FYP (For You Page) because TikTok does a great job curating it. Gaming the system is creating awesome content. When you see an opportunity to scale, go for it. Today’s Guest: John Roman is the CEO of Battlbox. BattlBox provides subscriptions for outdoor survival gears packages. Connect and learn more about John Roman and Battlbox here: LinkedIn: https://www.linkedin.com/in/john-roman Blog: https://www.onlinequeso.com Website: https://www.battlbox.com We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: https://mindfulmarketing.co/growthplan-apply If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://mindfulmarketing.co/apply
	29 Mar 2022	Ep 317: TikTok Ads in 2022 with Jordan West	00:11:54
Send us a text TikTok is the fastest growing social media platform, and its ads platform is beginning to compete with all the other major contenders. To succeed in the world of paid ads in 2022, it’s essential to begin experimenting with Tik Tok. In this episode, Jordan West shares why TikTok ads are working in 2022 and will continue to work even better in the future. He discusses how to run these ads and why you should be testing on TikTok. Listen and learn more on this episode! KEY TAKEAWAYS FROM THIS EPISODE Over 55% of people on TikTok are over 35 years old, who have the money to spend and these are the people that you want to be targeting. You can now tell an entire story in one of your TikTok ads. In the past, the first 5 seconds of your ads needed to be captivating. Now it should be the first 1-2 seconds. Get on to TikTok, start following other brands that are making a dent in the space, figure out what they are doing, and try out some of the ideas and trends. TikTok recommends putting 5 ads in your ad sets. User-generated content (UGC) almost always does better as ads than the content you make as a brand. Make sure that whoever gets on camera knows what they have to do. Content matters so much on these platforms. Your return on ad spend (ROAS) is understandably not going to be amazing at first. You have to warm up your audiences and see what kind of videos are working through Tik Toks analytics. Make sure to choose the correct objective. Book quick wins appointment here: https://www.mindfulmarketing.co/quickwins Connect with Jordan here: LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	07 Apr 2022	Ep 322: Perfecting Tiktok Ads with Jordan West	00:12:06
Send us a text TikTok is a new way to reach people and engage with them, but nothing is changing in our marketing objectives. People on the platform crave good content, and we, as marketers need to deliver. In this episode, Jordan shares the anatomy of the perfect TikTok ad and post. He cites the best practices in creating videos on TikTok. Listen and learn more on this episode! KEY TAKEAWAYS FROM THIS EPISODE Best Practices in Creating Videos on TikTok: Prioritize vertical videos. Take up the entire screen. Video length should depend on what kind of industry you are in. Split testing what's effective is important. Start with an impactful visual. People swipe quickly if something looks like an ad and is not relevant to them. Center all the important elements. TikTok wants you to keep everything right in the middle. Add background music. Make it something that somebody wants to watch and make it make sense for the type of video. Don't forget captions. Include a compelling call-to-action in the video itself. Try to sell the next step. Your UTM game needs to be strong. Tik Tok videos should be 1080x1920 in pixels or 9:16 aspect ratio. Book quick wins appointment here: https://www.mindfulmarketing.co/quickwins Connect with Jordan here: LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today. *** Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowth We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	30 Mar 2022	Ep 318: Bootstrapping Your Business Startup With Vivek Agarwal of Ookioh	00:18:40
Send us a text Starting a business with limited capital requires a lot of research, creativity, and thinking everything through to make the most out of your resources. In this episode, Jordan West interviews Vivek Agarwal, Founder of Ookioh, about bootstrapping a business from the ground up. He also shares how his business found success despite $0 being spent on marketing. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE Unit economics is knowing how much profit you make when you sell one unit of your product. It’s a loss if you are burning money by just acquiring customers and not actually profiting. When you are bootstrapping, you have to think everything through and be creative. You have to have a sense of what the costs are when bootstrapping for the first couple of years. People are not focusing on profit, that's why they don't spend as they should. At the end of the day, the goal is to make money. Do a lot of research for your business. Recommended App: Slack https://www.slack.com Recommended Podcast: Bloomberg Podcasts https://www.bloomberg.com/podcasts Today’s Guest: Vivek Agarwal is the founder of Ookioh. Ookioh is a brand of modern and fun women’s swimwear. Connect and learn more about Vivek and Ookioh here: LinkedIn: https://www.linkedin.com/in/vivagarwals E-mail Address: vivek@llenroc.com Website: https://www.ookioh.com Instagram: https://www.instagram.com/ookioh We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	31 Mar 2022	Ep 319: Expanding a Brand to Different Countries with Matteo Grassi, Popup	00:31:17
Send us a text The way you sell in one country is completely different from the way you sell in another. It’s important to create different stores that behave independently to cater to these differences. In this episode, Jordan talks with the CEO and Co-founder of Popup, Matteo Grassi, about what eCommerce is looking like in 2022, the things that are and are not working, and how to launch a brand in different countries. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE In cross-border commerce, it is recommended to have separate and localized stores. If a country doesn't have a strong middle class, you should target iPhone users or people with newer models of smartphones, as these are products that they have to spend a decent amount of money on. Customers want a substantial amount of information on a landing page. Popup is created in a way where you can have multiple popup stores under one brand and every popup store behaves independently. You can use popup stores to test different things. In scaling a brand, use a multi-channel marketing strategy. If you are starting a brand, try to build a community. Today’s Guest: Matteo Grassi is a co-founder and the CEO of Popup. Popup is an eCommerce platform that enables merchants to build and control customer journeys while managing multiple popup stores from one admin. Connect and learn more about Matteo here: LinkedIn: https://ie.linkedin.com/in/matteowastaken Website: https://www.popup.store We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	05 Apr 2022	Ep 320: Turning A Unique Concept Into a Successful Brand With Kenny Haisfield of Kenny Flowers	00:26:11
Send us a text Sometimes it’s better not to know everything as you start your business. As long as you learn from your mistakes and make things better, your brand will continuously grow. In this episode, Kenny Haisfield of Kenny Flowers talks about how they started and how they grew into a substantial brand. He shares what the pandemic was like for them and what marketing is working in 2022. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE Level up your brand by expanding your product offerings. An entrepreneur who wants to start something can draft up a business plan and a to-do list, but sometimes it is better not to know everything and just learn as you go on in the business. Know more about your customers, listen to them, and think about how you can make your marketing and products better. Have a spread of where you are getting your supplies so you are not greatly affected if something happens in one of the suppliers. Stay as authentic to yourself as you can. Be a brand that people can connect with. Recommended Podcast: How I Built This with Guy Raz https://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297 Recommended Audiobook: Greenlights by Matthew McConaughey https://greenlights.com Today’s Guest: Kenny Haisfield is the founder of Kenny Flowers. Kenny Flowers is a modern resort-wear brand for men and women. Connect and learn more about Kenny and Kenny Flowers here: Website: https://www.kennyflowers.com Instagram: https://www.instagram.com/kennyflowers_ Instagram: https://www.instagram.com/kennyhaisfield We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	06 Apr 2022	Ep 321: Scaling Pinterest Ads with Lindsay Shearer, Pins4Profit	00:28:06
Send us a text Are you one of the many who got frustrated with their organic and paid Pinterest efforts in the past? With a lot of patience and an effective strategy, some have found great success on Pinterest. In this episode, Lindsay Shearer of Pins 4 Profit talks about the Pinterest ad platform. She shares what kinds of creatives work and where to start on this platform. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE Pinterest is recommended for eCommerce if you've already tested your funnels and you know your cost per acquisition, order value, profitable price points, and your KPIs. The best types of brands that are working on Pinterest are eComm brands related to beauty, hair care, fitness, wellness, home decor, mom & baby brands, and nutritional supplements. During holidays, gift items for men are also working on Pinterest. Start with your best-sellers to confirm that the audiences convert. You can also target keywords like you would do for PPC in Google ads. When looking for the best audiences create a bunch of different creatives. Make sure you have a business account set up aside from your account so you can run ads. Any type of change in your site can affect the Pinterest pixel. You can use influencer marketing to get to people in dedicated communities and share a lot more content faster, with a lot more data. The kind of creatives that work depends on the country that you are in. Idea Pins get a lot of traction fast. The most important thing to know about Pinterest is you have to have an exorbitant amount of patience. The average buying time on Pinterest is 20 days. The faster you can implement testing, the better success you'll have. Recommended App: Popup Canva https://www.canva.com Recommended Podcast: Controlling Our Messy Mind with Dr. Caroline Leaf https://lewishowes.com/podcast/master-your-mind-detox-your-brain-ow-your-identity-with-dr-caroline-leaf Today’s Guest: Lindsay Shearer is a Digital Marketing, Pinterest, and SEO Strategist at Pins 4 Profit. Pins 4 Profit helps clients run large-scale Pinterest ads. Connect and learn more about Lindsay and Pins 4 Profit here: Website: https://pins4profit.com https://www.lindsayshearer.com Instagram: https://www.instagram.com/lindsaybshearer Twitter: https://www.twitter.com/lindsaybshearer This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today. *** Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowth We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on t
	12 Apr 2022	Ep 323: Tik Tok Virality 101, Brock Mammoser, Frost Buddy	00:30:12
Send us a text Marketing psychology never changes, people and technology do. You have to try different things to see what works. When you find it, go with it. In this episode, Jordan interviews Brock Mammoser, Founder of Frost Buddy. He shares how he was able to scale his business into 8-figures. He also discusses some of his videos that went viral and a breakdown of what elements contributed to that virality. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE In 2022 video creatives are the biggest driver of sales. Showing so many details about your product ruins the curiosity and the content's ability to get more engagement. End your video by telling people what to do. Marketing psychology has not changed ever. 6 Ways that Things Go Viral: Social Currency, Trigger, Emotion, Public, Practical Value, and Story The beauty of Tiktok is that your fans provide you with content ideas to make. Test everything, something will work. Be organic and authentic on Tiktok. That is what people want. Recommended Apps: Slack https://www.slack.com Monday https://www.monday.com Recommended Podcast: Real AF by Andy Frisella https://www.andyfrisella.com/blogs/realaf-podcast Today’s Guest: Brock Mammoser is the founder of Frost Buddy. Frost Buddy manufactures universal 5 in 1 insulated can coolers. Connect and learn more about Brock and Frost Buddy here: Website: https://www.frostbuddy.com Instagram: https://www.instagram.com/frost_buddy_usa https://www.instagram.com/brock_mammoser Tiktok: https://www.tiktok.com/@frostbuddy Linkedin: https://www.linkedin.com/in/brockmammoser Twitter: https://www.twitter.com/bmmammoser This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today. *** Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowth We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	13 Apr 2022	Ep 324: 6 Ways that Things Go Viral with Jordan West	00:12:54
Send us a text What makes things go viral? What are the elements that make people want to share your content? In this episode, Jordan walks us through the six elements that make things go viral, based on advice from the book “Contagious” by Jonah Berger. Jordan goes on to share how these principles became a game-changer in managing his marketing team. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE 6 Elements that Make Things Go Viral: 1. Social Currencies Social Currencies are the trends that are happening in the reader's or listener's environment. It's less about the trend itself. It's more about the idea that a person's social status is dependent on the information that they have. 2. Triggers A trigger is a word, a phrase, or an image that is associated with a message. Anything that reminds your audience of your product or brand is a trigger. 3. Emotion People share things that they care about. Avoid sad or negative things. 4. Public "Built to show, built to grow." Public events and news fare better than just promotional content. Create content that your audience would want to proudly share. 5. Practical Value Apart from being in the know, people also want to be helpful with the information that they share. Consider the information your audience might be looking for. 6. Great story-telling is the key to great content marketing. Information is absorbed best when it is incorporated into a story. Book Source: Contagious: Why Things Catch On by Jonah Berger https://www.jonahberger.com/books/contagious Book quick wins appointment here: https://www.mindfulmarketing.co/quickwins Connect with Jordan here: LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today. *** Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowth We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	14 Apr 2022	Ep 325: Balancing Short-Term Performance and Long-Term Marketing With Prabal Chaudhri, Brave Good Kind	00:31:36
Send us a text Gathering and analyzing data helps to determine the next steps you have to take in your business, but this data won’t matter if you forget your reasons and objectives for your brand. In this episode, Jordan talks to Prabal Chaudhri, President and Founder of Brave Good Kind, about the balance between performance marketing and long-term marketing. He shares the different metrics he uses and his experience with CPGs. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Building a brand is an art and a science. While the data and decision points are important, you also have to know your objectives. Building a brand is a long-term game. You need to have patience. Media always has a lag effect, what you do today might not get results tomorrow but they may come later down the line because it just takes time. Tiktok is a great tool for awareness especially if you have good content. You always have to have a long-term view and always think about your reason. Make sure that you have the right resources dedicated to making sure that you can meet the demands. While you are working for today, you also have to continue to work towards the future. Recommended Tool: LinkedIn https://www.linkedin.com Recommended Podcast: How I Built This by Guy Raz https://www.guyraz.com/howibuitthisbook Today’s Guest: Prabal Chaudhri is the president and founder of Brave Good Kind. Brave Good Kind provides a healthy selection of snacks made from clean ingredients. Connect and learn more about Prabal and Brave Good Kind here: Website: https://www.bravegoodkind.com or https://www.chickenbites.com Instagram: https://www.instagram.com/bravegoodkind Facebook: https://www.facebook.com/bravegoodkind Tiktok: https://www.tiktok.com/@bravegoodkind This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today. *** Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowth We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	20 Apr 2022	Ep 326: Exceptional Customer Service With John Merris CEO, Solo Brands	00:25:02
Send us a text No matter what stage you are in your business, never stop taking care of your customers and giving them a great experience. In this episode, John Merris, CEO of Solo Brands, shares their company’s journey that started in 2018 with 6 employees and is now close to 600 employees. Listen as he shares his great advice for entrepreneurs in running a business. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Leadership teams should be servant leaders and must not boss around brands to tell them what to do. It's the brand's responsibility to get the job done and deliver results. Foster a culture where your team is not afraid to ask for help. Always focus on giving great customer experiences. You have to believe that short-term losses generate long-term returns. Make sure that being public doesn't change how you operate your business. Speed to failure; you’ll learn faster. Speed into product development; you’ll launch faster. The faster you move, the more you accomplish. When you move fast, it's not that you fail faster- It's that you succeed faster at learning what didn't work and can now figure out what does work. Recommended Book: The Heart of Business by Hubert Joly https://www.hubertjoly.org/book/ Today’s Guest: John Merris is the CEO and Director of Solo Brands. Solo Brands is a collection of distinctive, adventurous lifestyle brands. Connect and learn more about John Merris and Solo Brands here: Website: https://www.solobrands.com Linkedin: https://www.linkedin.com/in/johnmerris E-mail Address: john@solobrands.com This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today. *** Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowth We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	21 Apr 2022	Ep 327 Unlocking the Game-Changing Google’s Performance Max With Jordan West	00:12:35
Send us a text If you are a good marketer and not that technical, Performance Max is going to be the best thing that ever happened to you. In this episode, Jordan talks about Google’s Performance Max and how it is an absolute game-changer in the advertising world for eCommerce brands. You will get some actionable tips on how to best use this strategy. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE Performance Max is an absolute game-changer and the future of advertising. Performance Max separates strategic marketers from tacticians. In Performance Max campaigns, you'll get five headlines, five descriptions, and the ability to put in 15 images and videos. You can put in any video that is on YouTube even without access to the page. If you do not use the 5 videos allotment, Google will make videos for you which is not recommended. You can upload your customer list and select the option that you don't want to target your existing customers. Customers now need about 500 touchpoints. Google knows so much about people because of its data points. Create an asset group and tie it to an audience group. You can also create custom audiences in the background of people who have search intent for certain search terms. Connect with Jordan here: LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today. *** Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowth We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	22 Apr 2022	Ep 328: How to Scale Customized Products With Niklas Hedegaard, THEMAGIC5	00:25:23
Send us a text Custom products are the future. People will be looking for products that are made to fit them perfectly, but how are custom products scaled in this day and age? In this episode, Jordan sits down with Niklas Hedegaard of THEMAGIC5 and talks about how their company is scaling massively and the investments that they’re getting. Listen in and have an idea of what it looks like to take on investors and have beneficial relationships with them. Enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE Custom products are the future. To keep the customized product's cost low, 95% of it could be standardized and 5% could be customized. Paid media is still working for eCommerce in 2022. Relationships differ from investor to investor. They all have specific capabilities and things that they want to do to help companies. If you are doing the right things and you have built up a team that trusts you, having investors doesn't feel like you have a horrible boss but feels like they are there to assist you. Have people who are huge in the space and have massive influence work with you. Understand the metrics, attributions, and where you should and shouldn't put your money. Try not to micromanage. Test everything and see what works. Recommended Tool: Triple Whale https://www.triplewhale.com Recommended Podcast: Lex Fridman https://www.lexfridman.com/podcast/ Today’s Guest: Niklas Hedegaard is one of the founders of THEMAGIC5. THEMAGIC5 provides customized swimming goggles for every individual. Connect and learn more about Niklas and THEMAGIC5 here: Website: https://www.themagic5.com Linkedin: https://www.linkedin.com/company/themagic5 https://dk.linkedin.com/in/niklas-hedegaard-67554798 This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today. *** Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowth We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	26 Apr 2022	Ep 329: High Ticket Marketing & Going Beyond the Sticker Shock with Jared and Lisa Madsen of Madsen Cycles	00:32:34
Send us a text Having a killer product makes you stand out; Being passionate about it and having a passionate community will make it even more scalable. In this episode, Jared and Lisa Madsen of Madsen Cycles share their journey on successfully selling a very high-ticket product and what it takes to go beyond customers’ sticker shock. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE Bloggers and influencers get excited to feature unique products. Showcasing a product and your customers' stories and lifestyles online helps with marketing your products. Customers go through sticker shock on their own while they are doing their research, but having personal contact with a customer can make your product stand out more. Having a killer product of your own, being passionate about it, and having a great story to share will continue to work long term. Being passionate, having a community that is as passionate about your product as you are, and having constant communication with them can be a great help. Recommended Tool: Klaviyo https://www.klaviyo.com Recommended Podcast: Dare to Lead with Brené Brown https://www.brenebrown.com/podcasts Recommended Book: Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements by Geno Church, et.al https://www.amazon.com/brains-on-fire-igniting-sustainable-movements/dp/B006PPFPWC Today’s Guest: Jared and Lisa Madsen are presidents and owners of Madsen Cycles. Madsen Cycles offers fun and unique bucket bikes for the family. Connect and learn more about Jared, Lisa, and Madsen Cycles here: Website: https://www.madsencycles.com Instagram: https://www.instagram.com/madsencycles Facebook: https://www.facebook.com/madsencycles Twitter: https://www.twitter.com/madsencycles TikTok: https://www.tiktok.com/@madsencycles We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	27 Apr 2022	Ep 330: Quick Email Tips with Jordan West	00:05:31
Send us a text Having a shortlist of subscribers who are actually interacting with and reading your emails is much better for your reputation as a sender and as a brand. In this episode, Jordan gives you some quick email tips specifically on Klaviyo to get the most out of your email list and email marketing. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Clean up your list. Make sure that unengaged people on your list go to completely different segments after a specific amount of time depending on your business life cycle (90-120 days). Run them through a re-engagement series and give them a chance to unsubscribe. When they re-engage, have a trigger that sends them back to your regular list. Connect with Jordan here: LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ Book quick wins appointment here: https://www.mindfulmarketing.co/quickwins We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	06 May 2022	Ep 334: Expanding Your DTC Brands Sales Channels With Adam Klosowiak, KLOS Guitars	00:22:22
Send us a text Having an innovative product is an advantage but having a plan and putting time and effort into executing it is what will make your brand scale. In this episode, Adam Klosowiak of Klos Guitars shares their innovative products and how their brand grew from mainly a DTC brand in 2015 into other sales channels that helped to explode their brand. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE We are moving into an era where people are okay with buying everything online. With good customer service and a good customer experience, you can solve a lot of those customer hesitations and make them more comfortable buying your product. When you have an innovative product and nothing to lose as a new brand, utilizing the tools that other companies are not using is an easy way to get a lot of traction. 2021 was a year of sales channel diversification. In 2022, being in more stores is going to improve both store sales and e-commerce sales because you have a more positive feedback loop from both of these channels. You may have been DTC first, but you are a brand getting out there trying to grow in whatever way you can. It's not about raw intelligence, creativity, or something unattainable, it is about having a plan and putting in a lot of time to execute it. Recommended Tool: Pipe Drive https://www.pipedrive.com Recommended Podcast: How I Built This with Guy Raz https://www.guyraz.com/#podcasts Today’s Guest: Adam Klosowiak is a co-founder and the CEO of Klos Guitars. Klos Guitars designs and manufactures durable and great-sounding carbon fiber instruments. Connect and learn more about Adam and Klos Guitars here: Website: https://www.klosguitars.com E-mail Address: adam@klosguitars.com This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODE Upgrowth We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	03 May 2022	Ep 332: Marrying Retail and eCommerce With Jordan West	00:09:37
Send us a text A lot of e-commerce brands are struggling right now, but e-commerce is going to be back better than ever. Right now, we need to start thinking outside the box. In this episode, Jordan shares a revolutionary idea of marrying retail and e-commerce together and an idea for how to execute it. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE A retail shopping experience allows customers to ask questions that you may take for granted. A lot of times, people just need that little push to know if they are making the right decision to buy a product. Have a navigation tab on your website where people can book a 10-15 minute shopping experience with one employee in your retail location. Connect with Jordan here: LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ Book quick wins appointment here: https://www.mindfulmarketing.co/quickwins This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODE Upgrowth We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	29 Apr 2022	Ep 331: Analyzing Ad Spend Analytics Like a Pro with Rabah Rahil of Triple Whale	00:34:11
Send us a text Triple Whale has a powerful analytics platform that accurately pinpoints your ad spend across networks. It is simple, smart, efficient, and effective. In this episode, Jordan interviews Rabah Rahil, CMO of Triple Whale. He talks about how they started Triple Whale and its important features that will help you make the right decisions with your business. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE Everybody has access to the same weapons, it's the implementation and the representation that are the differentiators. Triple Whale’s dashboard is simple, customizable, and has everything in one place. No matter where you're at on your marketing journey, you're going to be able to unlock value in Triple Whale. Triple Whale's dashboard is on mobile and easy to use. Triple Whale takes Facebook assets’ unique identifiers and aggregates all the metrics on it. You can sort them and see what's performing best by metric. The secrets to scaling in this era are community, foundational economics, and being able to diversify your spending on different channels. Recommended Tools: Notion https://www.notion.so Akiflow https://ww.akiflow.com Asana https://www.asana.com Recommended Podcast: All In Podcast https://www.allinpodcast.co Recommended Books: Project Hail Mary by Andy Weir https://www.andyweirauthor.com/books/project-hail-mary-hc/project-hail-mary-el Shoe Dog by Phil Knight https://www.simonandschuster.com/books/Shoe-Dog/Phil-Knight/9781501135927 Today’s Guest: Rabah Rahil is the Chief Marketing Officer of Triple Whale Triple Whale is an attribution platform and an eCommerce operating system. Connect and learn more about Rabah and Triple Whale here: Website: https://www.trytriplewhale.com Youtube: https://www.youtube.com/c/triplewhale Twitter: https://www.twitter.com/trytriplewhale This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODE Upgrowth We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	05 May 2022	Ep 333: Affiliate and Influencer Marketing with Eric Steckling, Brio Product Group	00:23:00
Send us a text Aside from having a product that people would want to share, it is also important to know that working with affiliates and influencers is about building good relationships. In this episode, Eric Sterling, CEO of Brio Product Group, shares his company’s strategy for successfully working with influencers and affiliates. Learn how to identify them, where they are, and what to give them. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE There's always room for improvement with product categories. It's easy to hear a strategy but try and understand how that's going to work for your brand because each brand and company is so different. To test if affiliate or influencer marketing will work for your product, you can give someone your product and if you get positive feedback from them, it will probably work for influencer and affiliate marketing. Trust is the highest form of currency when it comes to influencer partnerships. Outreaching with influencers must be personalized. You've got to have a reason for connecting with them and show them how they are going to benefit from the relationship. You have to give influencers some direction regarding talking points and explain your brand and brand values. Give yourself as many chances as you possibly can. Recommended Tool: Enquire Labs https://www.enquirelabs.com Recommended Book: Mindset by Carol Dweck https://www.amazon.com/Mindset-Phychology-Carol-S-Dweck/dp/0345472322 Today’s Guest: Eric Steckling is the CEO of Brio Product Group Brio Product Group creates personal care products for health and wellness. Connect and learn more about Eric and Brio Product Group here: Website: https://www.briopg.com E-mail Address: eric@briopg.com This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODE Upgrowth We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	10 May 2022	Ep 335: Effective Growth Levers for Your Business With Meng Li, Native and Huhu	00:22:22
Send us a text Facing a lot of changes in your e-commerce journey is inevitable but it’s always important to continue to find innovative strategies that drive growth in your business. In this episode, Meng Li, formerly from Native and the founder of Huhu, talks about the different growth levers that they used pre and post-IOS 14.5. She also shares her start-up brand and a ton of actionable tips for business owners. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE The three biggest action items that drove Native's growth: 1.) Launching into new categories 2.) Scaling out quickly into other marketing channels 3.) Launching into retail It's proof of legitimacy if a big retailer puts your products on their shelf. Performance marketing is measured through both an acquisition cost standpoint and cost per acquisition, while Brand Marketing is more on impressions and reach. Figure out if you're putting your time and effort into the right places. Decide on what you should do yourself internally and what you should hand off and work with someone else on. Building an audience from zero is hard. You have to continue to hustle and find people. Build out your team thoughtfully and properly. Be clear on what they will be doing and give them autonomy and empower them to make decisions. You have to move quickly, especially in the DTC space. Recommended Tool: Notion https://www.notion.so Recommended Podcast: The Fluently Forward Podcast https://www.fluentlyforward.com/podcast Today’s Guest: Meng Li is the former VP of Marketing at Native and the founder of Huhu. Native provides personal care products from naturally derived and cruelty-free ingredients. Huhu is a brand of functional and well-designed gender-neutral diaper bag backpack. Connect and learn more about Meng Li and Huhu here: Website: https://www.meethuhu.com LinkedIn: https://www.linkedin.com/in/mengli2 Twitter: https://www.twitter.com/hellothisismeng This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODE Upgrowth We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	12 May 2022	Ep 336: Implementing Google Shopping Reviews With Jordan West	00:08:36
Send us a text Customer reviews are important in building trust for your brand. You can even take advantage of bad reviews to let customers see how you respond to them. In this episode, Jordan gives some quick tips on how and why to add your review feed to your Google Shopping campaigns. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE You have to use a third-party app that will aggregate all of your reviews and be able to bring them over to the Google Merchant Center which will then link to your Google Ad. (To register for the program: Go to Google Merchant Center > Growth > Manage your programs > Customer reviews) Have all of your reviews come through even if they're bad so that people can see how you respond. Run Google Shopping promotions. [Google Merchant Center > Marketing Tab > Create a promotion (Name your promotion without much details.)] Connect with Jordan here: LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ Book quick wins appointment here: https://www.mindfulmarketing.co/quickwins This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODE Upgrowth We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	17 May 2022	Ep 337: How to Grow a Brand Without Ads With Travis Fergusson	00:14:36
Send us a text It’s important to be consistent with growing awareness and get your brand out to your consumers. But what if you can’t advertise through conventional means? In this episode, Travis Ferguson of Lead and Arrow Media talks about what brands should do to grow when they are being handcuffed and unable to advertise on major platforms. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Continue to be consistent with what you're doing on social media. Capturing e-mails Keeping your website e-commerce and mobile-friendly Capturing all these into one platform Cycle through different platforms and marketing programs. It is important to send email reminders and automate these reminders to go out efficiently. In starting and keeping a brand it’s important to do research, react, and respond. The lifeblood of every brand is the new products and services you are offering and how you get those out to your consumer. Recommended Tool: LinkedIn https://www.linkedin.com Recommended Audiobook: The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz https://www.miguelruiz.com/the-four-agreements Today’s Guest: Travis Ferguson is the CEO of Lead and Arrow Media Lead and Arrow Media is a management consulting group that provides branding strategies services. Connect and learn more about Travis and Lead and Arrow Media here: Website: https://www.leadandarrow.com LinkedIn: https://www.linkedin.com/in/travisfergusontsr Instagram: https://www.instagram.com/leadarrowmedia Facebook: https://www.facebook.com/leadandarrowmedia E-mail Address: travis@leadandarrow.com This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODE Upgrowth We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	24 May 2022	Ep 339: Getting into NFTs and the Metaverse with Tracy Greenan of Aurelia + Icarus	00:26:09
Send us a text More and more people are getting into NFTs because of their many benefits and we’re barely scratching the surface of what’s possible. So how do you get started in this space? In this episode, Jordan talks with Tracy Greenan of Aurelia + Icarus all about NFTs. She shares some tips for everyone who wants to enter the metaverse and start with NFTs. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE There is sustainability and environmental benefit to NFTs. You can create and explore different styles without so much waste. There's no shipping involved when you're selling NFTs so you can have your business anywhere in the world. NFTs give customers who cannot afford your brand the opportunity to own a bit of it. You can start selling on digital platforms where there's already a customer base who understand the benefits and value of NFTs until it becomes more understandable for others. What's great about having a digital wallet is that you can see the NFTs in people's wallets and see how you can connect your products with their collections. Join different events to look for collaborations. Go to LinkedIn to network with a lot of metaverse communities there. Make sure that you're authentic to your brand and your customers. Think about how you are going to position yourself in the metaverse. Think about your brand identity. Always innovate, stay ahead of the game, and collaborate with as many people as possible. Recommended Books: The Women's Guide to Successful Investing by Nancy Tangler https://www.amazon.com/Womens-Guide-Successful-Investing-Achieving-ebook/dp/B00O2AC85Y The NFT Handbook: How to Create, Sell, and Buy Non-Fungible Tokens by Matt Fortnow and QuHarrison Terry https://www.amazon.com/NFT-Handbook-Create-Non-Fungible-Tokens/dp/111983838X Deep Tech: Demystifying the Breakthrough Technologies that will Revolutionize Everything by Eric Redmond https://www.amazon.com/Deep-Tech-Demystifying-Breakthrough-Revolutionize/dp/1544518951 Today’s Guest: Tracy Greenan is the founder and CEO of Aurelia + Icarus. Aurelia + Icarus is a fine jewelry house offering physical and digital wearable NFT jewelries for real life and the metaverse. Connect and learn more about Tracy and Aurelia + Icarus here: Website: https://www.shoptheai.com LinkedIn: https://www.linkedin.com/in/tracygreenan This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODE Upgrowth We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https:/
	31 May 2022	Ep 341: Expanding into Europe With Andy Hooper, Global E-commerce Expert	00:25:35
Send us a text Expanding into Europe can open up massive revenue but you’ve got to be prepared to invest your resources. Taking on risk is only part of the winning formula, it’s also important to be guided by the right people with the right principles. In this episode, Jordan interviews Andy Hooper, the CEO of Global E-commerce Experts. He discusses the key steps you need to take to expand into Europe and increase your revenue exponentially. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Each country has its own leading marketplace. The key steps you need to take to expand into Europe successfully: 1. Do market research. 2. Know business and product compliance. 3. Find the right marketplace. 4. Have your logistics sorted. 5. Promote your product. 6. Build a website. 7. Grow into retail and exit the business. Know what your product is and the best strategy to deliver that. Consider launching in the UK, Germany, and Netherlands. It is important to take risks and know the necessary systems and processes. Recommended App: Trello https://www.trello.com Recommended Books: Measure What Matters by John Doerr https://www.whatmatters.com PT Barnum: America's Greatest Showman by Philip B. Kunhardt III https://www.amazon.com/P-T-Barnum-Americas-Greatest/dp/0679435743 Today’s Guest: Andy Hooper is the CEO of Global E-commerce Experts. Global E-commerce Experts is an international consultancy that provides a complete e-commerce management solution for those wishing to trade in Europe. Connect and learn more about Andy and GEE here: LinkedIn: https://uk.linkedin.com/in/andyghooper Website: https://globale-commerceexperts.com YouTube: https://www.youtube.com/channel/UCN2MLaT121Quux1jOVAJ_jQ We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	07 Jun 2022	Ep 343: The Right Mindset In Goal Setting With Adi Gullia of Grace & Stella	00:26:30
Send us a text Chasing a thing that will never give you satisfaction is an endless cycle. If you are finding it hard to get to what you want, it is probably not what you truly want. It helps to take a pause and identify what will keep you moving and what you want your end goal to be. In this episode, Adi Gullia talks about goal setting, mindset, and the mental loops we get stuck in. He shares why some people are not as effective as they think they are. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE It's all about what's going on in the mind. It's never about technique, what to do, or the best hacks and methods to follow. Rather than chasing money, it's better to orient your mind towards something that will bring a lot of satisfaction. The only reason that somebody doesn't have what they want is that they don't truly want it. The idea of being an entrepreneur comes down to identifying what it is that moves a person rather than chasing success At the end of the day, the only thing that matters is that you get the result that you are seeking. Having a goal of keeping a certain image paralyzes a person in making the most effective decision. Change comes in when the person is honest with themselves about wanting that change to happen. It can't be stressed enough that entrepreneurs are the creators. Today’s Guest: Adi Gullia is the founder and CEO of Grace & Stella. Grace & Stella is a brand of vegan, cruelty-free, self-care products. Connect and learn more about Adi here: LinkedIn: https://ca.linkedin.com/in/adityagullia Twitter: https://www.twitter.com/adityagullia E-mail Address: adityagullia@gmail.com To listen to Adi Guilla’s first episode guesting with us, here’s the link: Ep 229: From 10 Million to 100 Million in E-Commerce With Adi Guilla, Grace and Stella https://bit.ly/3y5glaB This episode we want to share about one of our partners, Clearco. Just because you’re profitable doesn’t mean you have money for growth - Clearco solves this. Learn more about your options and get an offer within 24 hours. By clicking the link you also get up to $1,000 off your next investment thanks to our partnership: https://clear.co/partner/upGrowth-Commerce Start here first with a simple Cash Flow Calculator to see how growth capital can impact your business: https://clear.co/partner/cashflow/upgrowth-commerce/ We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	20 May 2022	Ep 338: Auditing Your Business - Facebook Ads 101 With Jordan West	00:14:25
Send us a text It is often difficult to take a step back and see if what you are currently doing for your business is actually working. In this episode, Jordan talks about how to audit your e-commerce business, particularly your Facebook advertising. He shares what’s done at Upgrowth Commerce and how they help people get a third-party perspective on what’s going on in their business. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Guidelines to audit your business advertising: Does your funnel include relevant ads? Does your funnel include a retargeting campaign for cross-selling to purchasers? Have you clarified what's unique about your products and offer? Tools you can use: Lifetimely or Triple Whale Does the ad copy call out your audience? Does the ad copy identify a pain point and does it offer the solution? Are your images optimized for all placements? Are you testing images and videos? Are you using the unicorn system? Is there enough variety in your audience targeting? KPIs to look at: Purchases Average order value Average cost per acquisition Return on ad spend Customer LTV Cost per acquisition for a new customer Connect with Jordan here: LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ Book quick wins appointment here: https://www.mindfulmarketing.co/quickwins This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODE Upgrowth We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	26 May 2022	Ep 340: Shopify Audiences Explained With Jordan West	00:07:39
Send us a text Is Shopify Audiences the solution to IOS 14.5? Can they help decrease conversion costs while enhancing top-of-the-funnel targeting? In this episode, Jordan talks all about Shopify Audiences and how they can be a game-changer for your business. He also discusses which businesses they’ll work for and who can access this new feature. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Shopify Audiences Claim: Shopify Audiences will improve all of your prospecting and top-of-funnel audiences. Set-up: Using aggregated conversion data around which people bought a certain merchant's product, taking into account all opted-in merchants on Shopify to create a custom audience for a given merchant's product. If you have a product that doesn’t have direct competition, Shopify Audiences isn't going to work for you. If you are selling something that other people are selling, this will work for you. Shopify Audiences will be an essential part of the go-forward campaign to combat this cookieless world. You have to try Shopify Audiences multiple times. Connect with Jordan here: LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ Book quick wins appointment here: https://www.mindfulmarketing.co/quickwins We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	14 Jun 2022	Ep 345: The Mindset to Scale From 0-10 Million and Beyond With Buster Arnwine, Hair On Fire Tech	00:31:35
Send us a text When your business is scaling rapidly, you have to think of new ways to continuously scale because the same things won’t work as effectively. At the same time, you have to find the right people and resources to build a bridge to your visions. In this episode, Buster Arnwine of Hair on Fire Tech talks all about what it takes to scale up your business from 1 to 10 million then to a hundred million and beyond. He discusses the shifts and changes you need to make as you take your business to a different level. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE There are a lot of pivots you need to make if you want to take your business to the next level. You need to look at people, mindset, and execution. Your practices have to evolve because the same things won't work when your business is scaling rapidly. The best strategy, brands, and plans go nowhere without the right people. Most agencies are good, but you always have to ask the right questions to hold them accountable. Everything should be about reaching your vision and resourcing for that. Invest in things that you have to and spend on what you think is important. Today’s Guest: Buster Arnwine is a co-founder, the owner, and the chief advisor of Hair on Fire Tech. Buster has a diverse background spanning multiple functions, various billion dollar brands and an array of customers across his 20 year career in the fast moving consumer goods industry. Hair on Fire Tech provides services for different business technology needs. Connect and learn more about Buster and Hair on Fire Tech here: Website: https://www.haironfiretech.com LinkedIn: https://www.linkedin.com/company/haironfire/ LinkedIn: https://www.linkedin.com/in/buster-arnwine-1402558 This episode we want to share about one of our partners, Clearco. Just because you’re profitable doesn’t mean you have money for growth - Clearco solves this. Learn more about your options and get an offer within 24 hours. By clicking the link you also get up to $1,000 off your next investment thanks to our partnership: https://clear.co/partner/upGrowth-Commerce Start here first with a simple Cash Flow Calculator to see how growth capital can impact your business: https://clear.co/partner/cashflow/upgrowth-commerce/ We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	02 Jun 2022	Ep 342: Setting Up an Ambassador Program for Your Brand with Jordan West	00:10:35
Send us a text The customers in your VIP groups already trust and love your brand. They talk back and forth about your products. It may be a great time to take them to the next level-- an ambassador program. In this episode, Jordan talks about how to set up an ambassador program, the best way to launch it, and what service can go about helping you set this up. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE An ambassador program is the next level to take your best customers from your VIP group to. Try to start the program without giving customers cash. You can give them special discounts instead. House your ambassadors in a community using software or an app instead of just using email blasts. You can team up with other brands to do giveaways of their products. Make your ambassadors feel special. Connect with Jordan here: LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ Book quick wins appointment here: https://www.mindfulmarketing.co/quickwins We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	22 Jun 2022	Ep 347: Finding Your Angel Investors With Laura Burget, Three Ship Beauty	00:29:03
Send us a text Finding the right people to invest requires timing, the right attitude, and a lot of networking. In this episode, Laura Burget of Three Ships Beauty talks about how they raised funds, as well as what to and not to do in fundraising. She also shares how her company is getting massive customer LTV from the referrals they get from an affiliate program. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Oftentimes, it's a little bit of luck but it's also making great impressions and just networking every chance you get. LinkedIn is a place where you can get great connections. Customers from affiliate programs are valuable and cheap to acquire. You can do both one-to-many communications and community communications through an online community. One of the main things you need to think about when you're starting to kick off a fundraising activity is timing. Look into the market to see what acquisitions are being valued. Involve your customers in the process as much as possible. Recommended App: Boomerang https://www.boomeranggmail.com Recommended Book: Shoe Dog by Phil Knight https://www.amazon.com/Shoe-Dog-Phil-Knight-audiobook/dp/B01CRJA470 Recommended Podcast: How I Built This with Guy Raz https://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297 Today’s Guest: Laura Burget is a co-founder of Three Ships Beauty. Three Ships Beauty is a natural skin-care product company. Connect and learn more about Laura and Three Ships Beauty here: Website: https://www.threeshipsbeauty.ca Instagram: https://www.instagram.com/threeshipsbeauty Instagram: https://www.instagram.com/lauraburget We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	28 Jun 2022	Ep 349: A Look Into Flagship Retail With Parker Burr, Feat Clothing	00:32:25
Send us a text We’re in a different industry now but there will always be consumer demands for every product category. We just need to make some pivots to continue scaling. In this episode, Parker Burr of Feat Clothing talks about their brand’s journey into flagship retail, wholesale, and all things growth-related. He shares the things that worked to build their business to its size today that are not going to work going forward. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE We’re currently in another gold rush. At the beginning of a gold rush, you’ve got to go out and find where the gold is. More people are still consuming more goods online every year. Build a well-rounded business with multiple streams of revenue that are symbiotic and growing each other. You can copy everything and do everything the same way but you can't replicate timing so you have to adjust to the timing. You get eyeballs by physically being in a great location. Continue focusing on having an incredible team. No big brand did it overnight. Recommended App: Slack https://www.slack.com Recommended Book: Burn Rate: Launching a Startup and Losing My Mind by Andy Dunn https://www.amazon.com/Burn-Rate-Launching-Startup-Losing/dp/0593238265 Today’s Guest: Parker Burr is the CEO and founder of Feat Clothing. Feat Clothing provides athleisure clothing designed to maximize comfort and versatility. Connect and learn more about Parker and Feat here: Website: https://www.featclothing.com LinkedIn: https://www.linkedin.com/in/parker-burr-84886447 Taylor Offer’s Tiktok and LinkedIn: https://www.tiktok.com/@tayloroffer https://www.linkedin.com/in/tayloroffer This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	09 Jun 2022	Ep 344: Are Amazon Agencies Worth It? With Jordan West	00:15:34
Send us a text Agencies all offer the same basic services. When you decide to partner with an agency to help you with your business, the choice will come down to a combination of your preference and their proven results. In this episode, Jordan discusses which business processes should be kept in-house and which ones should be outsourced. He also covers all the things to look out for in an Amazon agency and agencies in general. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE Do the calculations in your head on what it will cost you to have one or two full-time employees who are good at doing some of the processes needed to succeed in eCom, and compare that to what you could potentially get at an agency. Any agency with setup fees anywhere from $7500 to $15000 is a hard no. Those with a flat fee (usually $2500 to $3500) with a percentage of sales are being incentivized to grow your business. Look for proven results. Anybody who would not tell you their pricing fairly soon in the conversation is also a no because it should be standardized. Look at the tech they are using. The relationship is super important. Every agency offers these same basic services: Listing optimization (including A+ contents) Amazon PPC Helping your products get into FBA and all of those logistics Customer service Product development Connect with Jordan here: LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ Book quick wins appointment here: https://www.mindfulmarketing.co/quickwins This episode we want to share about one of our partners, Clearco. Just because you’re profitable doesn’t mean you have money for growth - Clearco solves this. Learn more about your options and get an offer within 24 hours. By clicking the link you also get up to $1,000 off your next investment thanks to our partnership: https://clear.co/partner/upGrowth-Commerce Start here first with a simple Cash Flow Calculator to see how growth capital can impact your business: https://clear.co/partner/cashflow/upgrowth-commerce/ We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	05 Jul 2022	Ep 350: Finding The Right Agency For The Growth Of Your Business With Aaron Zagha	00:26:38
Send us a text Finding the right agency can have tremendous benefits for your business, and knowing how to tell the right agencies from the wrong ones will pay dividends in the future. In this episode, Aaron Zagha of Newton Baby talks about the products they provide and how their business grew. He shares how he spent a lot of money for an agency for 9 to 12 months without any results, only to have it be worthwhile in the end. He also discusses where marketing is shifting and how his brand is pivoting to stay on top. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Oftentimes, an impression is an impression, but that's not always the case and it depends on your product categories and a lot of other things. Go where the CPMs are cheapest provided that they have this user's attention to the same degree. If you track influencer marketing every way you can, you can figure out which influencers are and aren’t worth it. Giving influencers individualized codes, a customized page sign-up form link, and post-purchase surveys helps track influencer performance. It's easy to write a blog post but that blog post in this day and age will do nothing for you and no one will find it unless you do it with the right SEO strategy. Your goal of SEO should not just be getting just general traffic but rather traffic that will lead to purchases. Having no fixed costs and just basing it on performance when outsourcing can help you scale more. Newton’s Agency: New Standard Digital https://www.newstandard.digital Recommended Tools: Helium 10 https://www.helium10.com Rockerbox https://www.rockerbox.com Recommended Podcast: Pivot https://www.podcasts.apple.com/us/podcast/pivot/id1073226719 Today’s Guest: Aaron Zagha is the CMO of Newton Baby. Newton Baby provides a variety of mattresses for babies’ cribs and for pets. Connect and learn more about Aaron and Newton Baby here: Website: https://www.newtonbaby.com LinkedIn: https://www.linkedin.com/in/aaronzagha This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	16 Jun 2022	Ep 346: How To Effectively Run a Promotion on Auto-Pilot With Jordan West	00:08:34
Send us a text A lot of brands are struggling right now but using strategic marketing methods will help you get through it and see a lot of wins for your brand. In this episode, Jordan West discusses his guidelines to help you disseminate information and run a promotion effectively with a small marketing team. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE The one who's coming up with promotional material must come up with 3 different headlines and 2 different versions of ad copy. Make sure that all your messaging is the same across all platforms. Take your ad copy, headlines, emojis you plan on using, and discount codes and put them all in one place. The more communication that you can have, the better. Connect with Jordan here: LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ Book quick wins appointment here: https://www.mindfulmarketing.co/quickwins This episode we want to share about one of our partners, Clearco. Just because you’re profitable doesn’t mean you have money for growth - Clearco solves this. Learn more about your options and get an offer within 24 hours. By clicking the link you also get up to $1,000 off your next investment thanks to our partnership: https://clear.co/partner/upGrowth-Commerce Start here first with a simple Cash Flow Calculator to see how growth capital can impact your business: https://clear.co/partner/cashflow/upgrowth-commerce/ We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	23 Jun 2022	Ep 348: Winning Ad Account Strategies in 2022 With Jordan West	00:10:39
Send us a text Strategy is the foundation of successful paid acquisition. Despite what’s been for many brands a tough start to the year, some key winning strategies have shown great results in 2022. In this episode, Jordan goes through the wins being seen at Upgrowth Commerce right now that you should also test out with your brands. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Gather your best customers and treat them like absolute gold and have them get your message out to their audience. The Archive app automatically gathers anything that you've been tagged in and allows you to download it straight from the Archive app. (https://www.archive.com) Pair your ambassador groups programs alongside the Archive App TikTok-like content works consistently well on different platforms. Performance Max is potentially the biggest game-changer when it comes to marketing in general. Retest old creatives that worked in the past. Connect with Jordan here: LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ Book quick wins appointment here: https://www.mindfulmarketing.co/quickwins This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	05 Jul 2022	Ep 351: The Winning Ad Formula for Tiktok With Sven Muchow, Muchow Marketing	00:21:45
Send us a text A lot of brands have begun running ads on Tik Tok but are running into challenges when it comes to scaling. Good results are out there, you just need to learn the winning formula for a profitable TikTok ad. In this episode, Sven Muchow of Muchow Marketing talks about TikTok ads and TikTok Marketing for e-commerce brands. He shares a campaign setup and its winning ad formula. Listen and learn from this episode! KEY TAKEAWAYS FROM THIS EPISODE The 2 big mistakes that a brand can make in a Tiktok ad are: 1.) Reusing a Facebook ad for a TikTok ad; and 2.) Using organic content that had been viral on their TikTok account as a TikTok Ad. In a TikTok ad, make your audience feel like a user recommends your product to them. A TikTok ad should hook the people, give 2-3 brand benefits, and contain a call to action. Calls to action on TikTok ads shouldn’t be a formal "Buy now.", but rather something more in line with how a friend might suggest something, like "Try my favorite product now." The best results come from a 20 to 35-second TikTok ad. If an ad shows creative fatigue, take the creative, change the first clip or the hook, and just re-upload it. TikTok will think that it is a whole new ad. To find the winning creative, you have to test a lot. There shouldn't be demographic targeting in the beginning. Do 5 ad sets and start with $100 a day. You can scale a lot insanely fast on TikTok. Always try to find influencers and creators. Don't be cheap on creatives. Get into the industry as fast as possible. Recommended Apps: Notion https://www.notion.so Miro https://www.miro.com Recommended Podcast: Mindset Mentor with Rob Dial https://www.robdial.com/podcast Today’s Guest: Sven Muchow is the founder of Muchow Marketing. Muchow Marketing specializes in ads management and consulting for brands. Connect and learn more about Sven Muchow and Muchow Marketing here: Website: https://www.svenmuchow.com Linkedin: https://www.linkedin.com/in/sven-muchow This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	26 Jul 2022	Ep 357: Current Valuations and Next Year Predictions With Tejas Konduru, Via Customers	00:28:08
Send us a text We are teetering on the brink of a recession right now. The good news is everything’s going to be okay if you are a brand that highly values intrinsic brand loyalty and customer LTV. In this episode, Tejas Konduru of Via Customers talks about the valuations in the space right now. He and Jordan also discuss what is going to happen in the next year and a half. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE The idea for Via Customers is all mobile marketing living together is the best experience Once you cross 10-30 Million in GMV, you will need a tool that is not a self-service type. The most demanding customer is the most rewarding customer served. The only companies that will survive the next year and a half are the companies that see a path to profitability, have a positive cash flow, and are becoming default investable. Everybody wants to invest in an enduring business that can raise money again. It is more important to have intrinsic brand loyalty and high repeat customer rates than to just play the volume and new customer acquisition game. The ones who struggle are the ones who have never taken the LTV side seriously. The number one storefront for brands won't be their website or their physical store. It will be mobile. The secret to scaling has always been hiring the right people. It comes down to the culture and the people that you bring in that morph into that culture. It’s very important to have a strong finance team and an operating cadence. Valuation is everything you are going to do in the future discounted by how much risk someone sees in you. Recommended Tool: Superhuman https://www.superhuman.com Recommended Podcast: How I Built This with Guy Raz https://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297 Today’s Guest: Tejas Konduru is a co-founder and the CEO of Via Customers. Via Customers is a mobile marketing platform for eCommerce brands. Connect and learn more about Tejas and Via here: Website: https://www.viacustomers.com LinkedIn: https://www.linkedin.com/in/tejas-konduru We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other ecommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
	12 Jul 2022	Ep 353: All Things Amazon With Ganesh Krishnan, AI Hello	00:20:27
Send us a text If you’re looking for additional channels to take your brand, it’s time to consider Amazon, where most of your customers are already shopping. In this episode, Jordan and Ganesh Krishnan from AI Hello talk about all things Amazon. Ganesh also discusses the use of AI in certain parts of your business. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Start with the audience retargeting and then move on to the product part of the promotion. Amazon makes more money by not selling than by selling your product. Learn or hire a specialist so you can constrain your budget. You need to have consistent growth and that growth should initially be 5% at the bare minimum monthly. Algorithms do their job 100x faster with 100x accuracy, so let the algorithms do it. Humans should do human work and the AI should do the automation work. If you can't measure it, you can't improve it. Targeting your brand keywords, especially if you have never been on Amazon, is highly recommended. Targeting the competitor's audience is also very powerful. The reason why people go to Google or Facebook is different from the reason why people go to Amazon. Keep your focus on a few specific products, increase your sales, and keep on adding more variations to these products. Recommended App: AI Hello https://www.aihello.com Recommended Book: Rich Dad, Poor Dad https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1543626610 Today’s Guest: Ganesh Krishnan is the founder and director of AI Hello. AI Hello is an automated AI system that handles Amazon ads. Connect and learn more about Ganesh and AI Hello here: Website: https://www.aihello.com E-mail Address: ganesh@aihello.com This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	28 Jul 2022	Ep 358: Weathering the Storm With Abel Samet, Troubadour Goods	00:20:16
Send us a text During the most difficult situations, we have to be able to look for the best path forward in our business. We need to focus on the things that are within our control and how to make them better for the long term. In this episode, Abel Samet, co-founder of Troubadour Goods, talks about what happened to his brand during the pandemic and the moves he made to have his most successful year in 2021. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Try to stay focused on the things within your control and the ways you can improve in the long run. Referral word-of-mouth is the best form of marketing. Attribution is difficult but there are several ways that you can do it. You can understand customer interest and behavior from the way they interact with your email newsletters. If you have a customer who's obsessed with your brand and what you do, that is the best possible way that you can be introduced to more customers and scale. Recommended Tool: Klaviyo https://www.klaviyo.com/ Recommended Audiobooks and Podcast: Ego is the Enemy by Ryan Holiday http://egoistheenemy.com/ https://www.amazon.com/Ego-Is-Enemy-Ryan-Holiday-audiobook/dp/B01GSIZ9EY The Obstacle is the Way by Ryan Holiday http://theobstacleistheway.com/ https://www.amazon.com/Obstacle-Way-Timeless-Turning-Triumph/dp/1591846358 Econ Talk Podcast with Tyler Cowen https://www.econtalk.org/ Today’s Guest: Abel Samet is a co-founder of Troubadour Goods. Troubadour Goods specializes in minimalist bags and accessories, designed for maximum performance. Connect and learn more about Abel and Troubadour here: Website: https://www.troubadourgoods.com/ Instagram: https://www.instagram.com/troubadourgoods/ LinkedIn: https://www.linkedin.com/company/troubadour-goods https://www.linkedin.com/in/abelsamet We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other ecommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
	07 Sep 2022	Ep 369: Effectively Communicating With Consumers With Melodie Reynolds, Elate Beauty	00:27:19
Send us a text Your consumers do not know the ins and outs of how things work in your business. By taking them on this journey with you, you can build dedicated and loyal customers. In this episode, Melodie Reynolds of Elate Beauty talks about her brand and how it grew from 2014 to now. She also discusses her sales team, the balance between direct-to-consumer and wholesale, and about the importance of transparency. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE People like it when you take them on a journey and it is important to recognize that we are all consumers. Too much transparency is not a bad thing as long as there is context. People that you are speaking to are not in your industry, they don't know who you are, and they don't know the ins and outs of how things work. When you try to show people who you are, you can't just open up your coat, you have to educate them on why you are telling them. It is important to understand what transparency means and how we take responsibility within that transparency. The key thing for Elate Beauty to continue growing is support. The secret to scaling any business is investing in your people. Recommended Tool: Asana https://www.Asana.com Recommended Podcast: The Prof G Podcast https://podcasts.apple.com/podcast/the-prof-g-pod-with-scott-galloway/id1498802610 Today’s Guest: Melodie Reynolds is the founder and CEO of Elate Beauty. Elate Beauty is a brand of ethically-made and sustainable cosmetics. Connect and learn more about Melodie and Elate Beauty here: Instagram: https://www.instagram.com/melodieelated https://www.instagram.com/elatecosmetics Website: https://www.elatebeauty.com This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODE Upgrowth We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other ecommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
	08 Jul 2022	Ep 352: Using AI To Attain Higher Conversion Rates With Shauli Mizrahi, Hellorep.ai	00:20:05
Send us a text Since marketing costs are getting higher and higher, now’s the time to make sure to choose the right tools that give the greatest results. In this episode, Shauli Mizrahi of hellorep.ai talks all about Rep and how it helps eCommerce websites with their sales. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Rep is the first AI-powered sales associate for eCommerce websites. The costs of ad spend for eComm brands are getting higher and higher and it’s increasingly becoming less profitable, making it harder for merchants to survive. Rep tries to understand which customers are about to leave your website, approaches them, and starts a conversation that fits where these customers are in the sales funnel. Merchants are given a 14-day free trial and AB tests are done to see results. Rep also tries to understand what can help customers get the right product for them. Discount offering is one of the top-selling and best-performing flows that Rep has. When a customer asks for a discount, there is a good chance that they will buy at that moment. The more products a store has, the better Rep performs. Rep is a fully-managed service. You just need to provide information and the team does all the work for you. Be the best at what you do and make it happen. Recommended App: Jira https://www.atlassian.com/software/jira Yotpo https://www.yotpo.com Recommended Audiobook: Billion Dollar Whale by Bradley Hope and Tom Wright https://www.amazon.com/Billion-Dollar-Whale-audiobook/dp/B07G9JJ6TB https://www.audible.com/pd/Billion-Dollar-Whale-Audiobook/1478948000 Today’s Guest: Shauli Mizrahi is a co-founder and the CTO of hellorep.ai hellorep.ai is an AI-powered sales associate for eCommerce websites. Connect and learn more about Rep here: Website: https://www.hellorep.ai This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	14 Jul 2022	Ep 354: All Things Google Performance Max With Kasim Aslam, Sol 8	00:42:12
Send us a text Performance Max is the shift eCommerce brand owners have been waiting for, and will revolutionize the way we market. In this episode, Jordan West interviews Kasim Aslam of Sol 8 about Performance Max and Google ads. He discusses how to run Performance Max campaigns and what you should and shouldn't do with these campaigns. Listen and learn in this episode. KEY TAKEAWAYS FROM THIS EPISODE Google knows what you are going to buy before you know you're going to buy it. Performance Max is using millions of demographic and psychographic profiling factors to understand who you are and to predict your intent. Google used to be focused on capturing purchases at the very bottom of the funnel, but now with Pmax it's more than capable of the full funnel and even pre-funnel acquisition. You can't trust Google Education. They lie. Google can identify common denominators depending very heavily upon your niche. If you are a marketer that's looking to target specific avatars and you know your avatar well, there's no level of targeting that's unavailable to you with Performance Max. Don't build multiple campaigns on Performance Max, build one campaign. For eComm, separate by product categories and replicate your asset groups by distinct audience signals. Limit superfluous URLs. The products that people click on are not the products that people buy. You want all of your product catalog in your PMax campaign separated by product categories. Make sure that you are spending enough so that you are actually getting data. Run your campaign for 6 weeks without touching it. Monitor to determine the changes that you think you want to make. People are the most important thing in an agency. Recommended Tool: Telefy https://www.telefy.finance Recommended Channel: Jordan Peterson https://www.youtube.com/c/JordanPetersonVideos Today’s Guest: Kasim Aslam is the founder and CEO of Solution 8 Solutions 8 is the number 1 Google Ads Agency in the US. Connect and learn more about Kasim and Solutions 8 here: Website: https://www.sol8.com Twitter: https://www.twitter.com/kasimaslam This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply
	21 Jul 2022	Ep 356: Rebranding and Raising Funds With Rob Fraser, Outway	00:22:57
Send us a text Rebranding can be scary for a lot of brands. However, if done correctly, it can be a great opportunity to further grow your business and set the stage for success for years to come. In this episode, Jordan interviews Rob Fraser of Outway, formerly Endur. He talks about the rebrand they did and the thought process that led to a successful launch. He also shares his framework for thinking about brands and the important things you need to know about raising money. Listen up and learn from this episode. KEY TAKEAWAYS FROM THIS EPISODE If done correctly, you can use a rebranding opportunity as a tailwind, not a headwind. A brand can be likened to a human being with 3 core attributes: A name, an identity, and an essence. When Outway rebranded, what changed was its name, not its essence and its identity. Raising money should be looked at as an accelerant not a way to keep yourself alive. Bring in a strategic group of investors. Strategic investors are people who share your values. If your goals are not aligned, it's generally a pathway to misery. You don't know what you don't know and the more you learn, the more you know you don't know. Bootstrapping will teach you the lessons you need to learn early on. You should listen to your guts. The more time in the game, the more you understand that patience is key. Make decisions thinking in the long term, not in the short term. Every time you level up in business, you are a beginner at a new level again. The secret to scaling is building and nurturing a world-class team. Today’s Guest: Rob Fraser is the founder and CEO of Outway. Outway is a brand that provides a wide range of bold performance socks. Connect and learn more about Rob Fraser and Outway here: Website: https://www.outway.com LinkedIn: https://calinkedin.com/in/robbfraser Twitter: https://www.twitter.com/robbfraser Rob Fraser's founding story: Ep 174: From Solo Operator to Multiple 7 Figures with Rob Fraser, Founder of Endūr https://bit.ly/3rZFa5Q We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other ecommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
	19 Jul 2022	Ep 355: Tips for Success for Google’s Performance Max With Jordan West	00:12:49
Send us a text A lot of eCommerce brands are now seeing great results in Google’s Performance Max but still do not exactly know how to scale it. If you don’t have everything set up properly, you’ll miss the opportunity to win early with the most powerful tool digital marketers have access to in 2022. In this episode, Jordan gives out some important tips for succeeding in using Google’s Performance Max. Listen up and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE Compare your new customer acquisition cost on other platforms versus your new customer acquisition cost at Performance Max. Make sure that you still have your branded campaigns set up. You need to make sure that you have accurate full-funnel conversion tracking. Make sure that you’re able to feed your purchase data to Google. Only have one campaign for warm and cold. Do not set a target on return on ad spend. Let the machine do what the machine wants to do. Make sure that you have all the creatives and make sure that they line up with the avatar that you are trying to go after. Connect with Jordan here: LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other ecommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
	02 Aug 2022	Ep 359: Performance Max Campaign Essentials With Jordan West	00:08:35
Send us a text Brands are continuously seeing incredible results and starting to see all-time low customer acquisition costs in Performance Max. This is the future! In this episode, Jordan talks about some of the most important things that you need to do in your Performance Max campaigns to get the most out of it. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE Things to do in your Performance Max campaigns: Create videos for your specific avatars on YouTube. You need to have 20 different images. Separate your different product groups. Always leave URL expansion on. Have between 4 and 10 images and a video of every single one of your products on every product page. Connect with Jordan here: LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction. Parker is currently offering a $1000 sign-up bonus for Upgrowth listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from! We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other ecommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
	11 Aug 2022	Ep 362: The Right Kinds of Partnerships And The Power of Sampling With Tyler Kupper, Weatherman® Umbrella	00:26:25
Send us a text Getting into partnerships is a middle ground between success and failure. You have to ensure you are partnering with people who align with your goals and vision. Sampling is your brand’s personal touch on your customer’s journey. It can be far cheaper than paid ads. In this episode, Tyler Kupper of Weatherman® Umbrella talks about their brand story and corporate programs, how they got the right partners, and the power of sampling. Listen and learn in this episode. KEY TAKEAWAYS FROM THIS EPISODE Partnerships have to be mutually beneficial. You have to align with partners that make sense. Everything in the promotional premium industry is brand-based. It doesn't matter if you have a lot or a little money, you need to get your product out there. Give out samples to the right people. There are many opportunities to get your products noticed that are way cheaper than paid ads. You have one chance to make it right. Your customers’ journey and experience are always important. Recommended Tool: Monday https://www.monday.com Recommended Book: Never Split the Difference by Christopher Voss with Tahl Raz https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805 Today’s Guest: Tyler Kupper is the Chief Revenue Officer at Weatherman® Umbrella. Weatherman® Umbrella is a unique premium brand umbrella offering a lifetime guarantee. Connect and learn more about Weatherman® Umbrella here: Website: https://www.weathermanumbrella.com This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction. Parker is currently offering a $1000 sign-up bonus for Upgrowth listeners. Go to www.getparker.com to chat with the team today - and make sure you mention where you came from! We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other ecommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
	18 Aug 2022	Ep 364 : Establishing Brand Identity With Ata Sari, Mamaluma	00:27:10
Send us a text It is important to always keep in mind that you are not selling just your products but also your brand. Sharing your unique brand story and keeping your brand’s quality are the things that bring up your sales. In this episode, Ata Sari of Mama Luma talks about their brand’s growth and the massive moves they had to make moving from California to Istanbul Turkey. He also shares what is working and not working for their brand in 2022. Listen and learn in this episode. KEY TAKEAWAYS FROM THIS EPISODE At the end of the day, there is no secret but hard work. Brand identity brings the sales. Product quality and brand story are parts of the brand identity. There comes a time when you have to stop working with an agency. Build a team to organize everything and have a healthy distribution channel to make better operational costs and bring up sales. The D2C operations also have a big impact on B2B for a brand. Every single transaction is an added value to the brand equity. You need to work harder, learn, and never be comfortable where you are. Recommended Tool: Klaviyo https://www.klaviyo.com Recommended Book: The Hard Thing About Hard Things by Ben Horowitz https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205 Today’s Guest: Ata Sari is a co-founder and the CEO of Mama Luma. Mama Luma is a designer kids’ clothing brand based in Sta. Barbara, California. Connect and learn more about Ata and Mama Luma here: Website: https://www.mamaluma.com E-mail Address: Ata@Mamaluma.com This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other ecommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
	25 Aug 2022	Ep 366: Coping With Different Marketing Platforms With Alicia Reisinger, Wax Buffalo	00:20:15
Send us a text Things are getting tougher these days but as brand owners, it’s our job to always figure out the things that we can do to get sales to go back up. Sometimes, the solution needed is to go back to what we do best and focus on our connection with customers. In this episode, Jordan interviews the founder of Wax Buffalo, Alicia Reisinger. She talks all about her brand story, the rise and fall of organic Instagram, and what’s working for her company now. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE When the numbers are down, you just have to go back to what you do best. Everything has a story to it and those stories are what connect us. As you are growing your brand, you have to find different ways to connect to your audiences. E-mail newsletters and SMS marketing now perform better than organic Instagram marketing when it comes to connecting more to your audience. Always know your margins well. You are way more effective when you take time for yourself. Recommended App: Shopify https://www.shopify.com Recommended Book: Amish Murder books Today’s Guest: Alicia Reisinger is the founder and Artistic Director of Wax Buffalo. Wax Buffalo produces hand-poured pure soy wax candles for modern homes. Connect and learn more about Alicia and Wax Buffalo here: Website: https://www.waxbuffalo.com Instagram: https://www.instagram.com/waxbuffalo Instagram: https://www.instagram.com/aliciareisinger This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other ecommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
	30 Aug 2022	Ep 367: What You Need To Know About Machine Learning With Evan Dolgow, Jarvis ML	00:29:51
Send us a text Machine learning is going to be everywhere soon. It can potentially solve your hardest business problems and help you scale even faster. In this episode, Evan Dolgow of Jarvis ML talks about machine learning and warehouse logistics. He discusses what to look out for in machine learning solutions since not all of them are created equal. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Machine learning is in the background of things. It's what spoon feeds us what we want to see when we go on Amazon or social media. Visit the facility that you are going to contract. Look at the facility and what's within the 12-hour drive of where your core customers are. Machine learning is a sector of AI. It takes infinite amounts of data that a human can't possibly process, puts it all in one place, draws connections, and takes actions. Not all machine learning is created equally. The best way to discover the quality of a machine learning solution is to check their company on LinkedIn and see whether their team is 80% sales or 80% machine learning engineers. Jarvis is here to democratize machine learning for smaller businesses. Machine learning can potentially solve any business hurdle that you are experiencing specifically regarding scaling. The lowest hanging fruit in the world of machine learning is for every business to drive more customers to their website. The more people you drive to the website, the faster the machine can build models, and you can start essentially converting people faster. The secret to scaling is to leverage growth. Data is an asset that should be invested in. Recommended Tool: Sales QL https://www.salesql.com Recommended Book: Atomic Habits by James Clear https://www.jamesclear.com/atomic-habits The Rise of Super Man by Steven Kotler https://www.stevenkotler.com/book-pages/the-rise-of-super-man Today’s Guest: Evan Dolgow is a machine learning expert at Jarvis ML Jarvis ML is a prediction engine that’s always learning. Its mission is to be the most accessible and easy-to-use end-to-end machine learning platform. Connect and learn more about Evan Dolgow here: LinkedIn: https://www.linkedin.com/in/evandolgow This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other ecommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
	11 Oct 2022	Ep 384: Mergers, Acquisitions, and Roll-ups With Jeremy Harbour, Unity Group	00:28:37
Send us a text Acquiring a business is better and easier than starting a new one. It’s also important to remember that when you acquire a business, it is better to not be in too much of a rush. In this episode, Jeremy Harbour, founder of Unity Group, talks all about why you should be looking at mergers, acquisitions, and roll-ups right now and why buying a business is better than starting a business. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE An effective way of doing deals is through bond programs. When you are a public company, if you do something that materially affects the business, you have to have a way of notifying your stakeholders that a change has happened. Don't be in too much of a hurry to rinse out the synergies. Buying a business and pretty much leaving it alone for a little while is not a bad thing. There are ways to structure a deal with no leverage or a very small amount of leverage in them instead of just throwing tons of money into it such as the use of deferred payments and stocks or bonds A big mistake that people make is that they treat the acquisition as a procurement process. It is not a procurement process, it's a sales process. Joint ventures, mergers, acquisitions, and exits add tons of shareholder value to your business and grow the value of the business. What holds a lot of entrepreneurs back is that they are in the weeds too much. Entrepreneurship is moving away from competition and towards collaborations. There's so much leverage in working with your competitors instead of against them. There are three levers that you could use to control your business -- sales, marketing, and your team. The secret to scaling is buying a company. Most startups do very well in the first three years in terms of growth, but then growth plateaus. Eventually, it gets harder and harder to move the dial as you get bigger. A lot of people do not realize how much time they can get back when you sell a company. Recommended Apps: Whatsapp https://www.whatsapp.com Zoom https://www.zoom.us Today’s Guest: Jeremy Harbour is an M&A expert and the founder of Unity Group Unity Group actively invests in and purchases businesses in the $1-$15M turnover range, across just about any sector. Connect and learn more about Jeremy Harbour here: Website: https://www.jeremyharbour.com/ LinkedIn: https://sg.linkedin.com/in/jeremyharbour Instagram: https://www.instagram.com/harbour.jeremy/ Twitter: https://www.twitter.com/jeremyjharbour This month’s sponsor is 8fig, an eCommerce funding, and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co. Promo Code: upGrowth (mention upGrowth during sign-up for 5% off the cost of capital of an 8fig Growth Plan) We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers!
	09 Aug 2022	Ep 361: Being Proactive in E-commerce With Jordan West	00:09:47
Send us a text A lot of founders and leaders tend to blame everyone except themselves. Time and energy are being misdirected as we try to have control over the things that we cannot control. How much can taking a radical ownership approach change your life? In this episode, Jordan talks about what proactivity means and how to be proactive as a leader, a boss, or a founder of an organization. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE Between stimuli and response, there is always a gap and you get to choose a reaction. With stress comes a lot of different reactions. A lot of founders blame everybody else but themselves. The only thing that we have control over is ourselves. Many of us have a lot smaller circles of influence than we have circles of concern. Our circle of influence grows as we become more mature and trustworthy. We cannot influence everything around us so we have to choose which things we're going to let in. The whole idea of radical proactivity is knowing what you can change and what you cannot and spending all your time on the things that you can influence and change. It will change your life. Connect with Jordan here: LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction. Parker is currently offering a $1000 sign-up bonus for Upgrowth listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from! We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other ecommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
	02 Sep 2022	Ep 368: Intentional Brand Partnerships With Lynn Power, Masami	00:27:31
Send us a text Most independent brands can’t afford to test too many advertising opportunities due to budget constraints, but brand partnerships offer a great means of low-cost growth. In this episode, Lynn Power of Masami talks about the way she’s building a collective doing pop-ups around the country, what strategies work, and the ins and outs that go into making it successful. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE When you are bootstrapped, you have to find your opportunities because you can't pay to play with the big boys. Brand partnerships could work well to leverage followings and grow businesses. Go into a space that's going to attract the right customer base. Some brands will be heavily engaged and some will be very transactional and will only care about the sales. Staffing is a critical piece in managing logistics. When a founder is in a store, the sales go up threefold. A community is a foundation that you need to scale. Recommended App: Canva https://www.canva.com/ Recommended Podcast: The Joe Rogan Experience https://open.spotify.com/show/4rOoJ6Egrf8K2IrywzwOMk Today’s Guest: Lynn Power is a co-founder and the CEO of Masami. Masami is a brand of clean premium hair care. Connect and learn more about Lynn and Masami here: Website: https://www.lovemasami.com/ LinkedIn: https://www.linkedin.com/in/lynn-power-02b8904 Instagram: https://www.instagram.com/lynnpowered/ This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODE Upgrowth We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
	13 Sep 2022	Ep 372: Launching Your Brand on Amazon With Daniel Rafael and Edina Vontobel, The Lion Group	00:30:00
Send us a text Taking risks is an important thing to do whenever an opportunity presents itself. However, it’s necessary to not take any shortcuts but to do your research before you launch a brand on a new channel. In this episode, Daniel and Edina of The Lion Group talk about their company, the mistakes they made along the way, and the wins they made throughout their journey. They also discuss the important things you need to know when launching a brand on Amazon and how to find the right partners. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE If you are launching a brand on Amazon, the very first step is to do your research and find the gaps (an opportunity in the space for your brand to penetrate and scale) You must do your research, and look at the competition and the price point within the space. You cannot launch with a much higher price point and hope for the best. You have to be competitively priced. Customers shop on Amazon for price points and convenience. Choose the right partner to get on Amazon- Amazon itself is not always the right partner. The secret to scaling is investing in finding great talents and helping them find their highest potential. Do your research and do not take any shortcuts. Take risks. Recommended Apps: Boomerang https://boomerangapp.com/ Helium10 https://www.helium10.com/ Today’s Guest: Daniel Rafael is the CEO and Founder of The Lion Group. Edina Vontobel is the Chief Merchandising Officer and Co-founder of The Lion Group. The Lion Group partners with brands and helps them with all the work and responsibilities on Amazon that they don’t want to do themselves. Connect and learn more about Daniel, Edina, and The Lion Group here: Website: https://www.theliongroup.net/ Daniel’s LinkedIn: https://www.linkedin.com/in/daniel-rafael-10923075 Edina’s LinkedIn: https://www.linkedin.com/in/edina-vontobel-61702254 This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODE Upgrowth We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
	16 Aug 2022	Ep 363: The Right People to Run Performance Max Campaigns With Jordan West	00:11:22
Send us a text You’ve probably heard a lot about the amazing results Performance Max can deliver, but who would be the best people in your team to run PMax campaigns? In this episode, Jordan talks about why your Google department may not be the best choice to run your Performance Max campaigns and explains other strategies to run highly profitable Performance Max campaigns. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE Performance Max is made for Facebook marketers. It's similar to the kinds of campaigns that you set up for years on Facebook but you leave it untouched for a longer period of time to let the robot learn Pmax is essentially a Facebook CBO campaign Facebook marketers are used to testing campaigns exactly like this. They can target specific intent audiences, or go broad. Connect with Jordan here: LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction. Parker is currently offering a $1000 sign-up bonus for Upgrowth listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from! We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other ecommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
	05 Oct 2022	Ep 382: The Necessity of Knowing Your Numbers With Joe Putnam	00:24:40
Send us a text Not knowing your numbers and focusing on the wrong metrics can make you lose sight of the big picture. If you are losing money or making a lot of it and you don’t understand your numbers, you won’t be able to scale. In this episode, Jordan West and Joe Putnam talk all about the kinds of numbers to monitor in your business and why your ROAS can be a horrible metric to focus on. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE If you don't know your numbers, you won't be able to scale. Separate your variable cost and your fixed cost and keep an eye on them. Paying too much attention to return on ad spend can be a pitfall. ROAS doesn't tell you how much money you're making and your profit. Marketing Efficiency Ratio (MER) tells you more of the picture than just the ROAS itself. Brands that invest in their branding and storytelling are winning long-term. Jordan: Google is the unsexy place that will probably make you a lot of money. Put the time to know your numbers and wrestle with them until you understand them. The best decision any business owner can make to scale successfully is to find somebody who's already accomplished what they want to do and work with them. Recommended App: Notion https://www.notion.so/ Triple Whale https://www.triplewhale.com/ Recommended Book: Myth Revisited https://books.google.com/books/about/The_E_Myth_Revisited.html?id=HHJVIpbpSgsC Buzzmarketing by Mark Hughes https://books.google.com/books/about/Buzzmarketing.html?id=0o1x0gumuBMC Today’s Guest: Joe Putnam is the founder of Conversion Engine. Conversion Engine helps eCommerce brands use highly effective paid ads and e-mail and SMS marketing to grow and make more. Connect and learn more about Joe and Conversion Engine here: Website: https://theconversionengine.com/ LinkedIn: https://www.linkedin.com/in/joe-putnam-8935052 Twitter: https://twitter.com/JosephPutnam E-mail Address: joe@conversionengin.co This month’s sponsor is 8fig, an eCommerce funding, and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co. Promo Code: mention upGrowth during sign up for 5% off the cost of capital of an 8fig Growth Plan! We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
	09 Sep 2022	Ep 371: What Is Venture Capital And How Does It Work With Jesse Randall, Sweater VC	00:38:17
Send us a text It’s pretty hard to be venture-qualified. It takes exceptional growth potential and the right company dynamics to earn the trust of venture capital investors. In this episode, Jordan West and Jesse Randall talk all about venture capital. They discuss what it means to be a venture-qualified company and how these types of investments usually work. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE To be venture-qualified is in the DNA of the business opportunity itself. If the opportunity, technology and team don't have the right dynamics to be able to grow to the level of this type of investment, then you are not going to raise money from venture capital. An Angel Investor is a wealthy individual that qualifies as an accredited investor and with that qualification, they can invest directly into companies. A venture capital fund aggregates individual contributions from lots of accredited investors and much bigger institutions. They pull that money into a fund and it is professionally managed by people. Investors look at two big categories: (1) The product and the market opportunity itself & (2) The founding team and the capabilities of that team. The difference between acquiring a company in a venture setting versus a traditional business setting comes down to the momentum and the size of opportunity you have. There's a natural skepticism for something that seems too easy, so if you're doing something that's going to change the status quo, you often are going to get told "no" a lot. Founders have the incentive to maximize the value of their company, but if you overvalue your company too much, the numbers don't work and you become not acquirable. If you're going to get acquired, the acquiring company usually wants to see substantial growth opportunities after that acquisition to make it worth it. Recommended App: Shield Analytics https://analytics.shieldapp.ai/ Recommended Book: The Comfort Crisis https://play.google.com/store/books/details/The_Comfort_Crisis_Embrace_Discomfort_To_Reclaim_Y?id=28L3DwAAQBAJ&gl=US Today’s Guest: Jesse Randall is the Founder and CEO of Sweater. Sweater specializes in offering a venture capital fund that anyone can invest in. Connect and learn more about Jesse Randall and Sweater VC here: Website: https://www.sweaterventures.com/ App: https://apps.apple.com/us/app/sweater/id1572894118 (Currently only available in the US) LinkedIn: https://www.linkedin.com/in/deviantstrat/ This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODE: Upgrowth We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.fa
	23 Aug 2022	Ep 365: Conversion Rate Optimization Case Study With Jordan West	00:12:19
Send us a text It is important to always remember that you are selling to people and not to robots. People want to see all the different ways that your products can make their day better. This is what makes your conversion rate higher. In this episode, Jordan talks about a conversion rate optimization case study that he and his team did to their brands. He walks us through why and how they were able to up their conversion rate by 79% month over month, and how you can apply these learnings to test in your brands. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE You can hire expensive agencies to do CRO for you, but it’s only recommended to do that if you are above the $5M mark. Conversion rate optimization is not just simply changing the color of a button. Big levers that you can pull to up your conversion rate on your website: 1. Best practice is to have between 4 and 6 photos per product. The more, the better. In the fashion/apparel world, make sure that people see your items in everyday use with lifestyle images. The more that you can do to explain your products, the better. 2. Make all of your product descriptions better. Search through every single descriptor of your product and put it in there. Give people a reason to purchase. Use triggers to sell products. 3. Having a sale During sale seasons, your conversion rate is higher because your prices are lower. 4. Feature your best-sellers on every brand page. Tell people what other people buy and why they should love your brand. Connect with Jordan here: LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other ecommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
	28 Sep 2022	Ep 379: What You Need to Hear in the eComm Space Right Now With Nigel Thomas, Alpha Inbound	00:31:20
Send us a text The greatest problem solvers win the game. Things are always changing in the e-commerce space and we can’t keep on relying on the old practices that we used to. We should always look at the macro-perspective to better solve problems and reach success for our businesses. In this episode, Jordan West and Nigel Thomas, CEO of Alpha Inbound, talk about the things that you need to hear in the e-commerce space right now. Nigel also shares the two metrics to check that will almost guarantee the success of a TikTok ad. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Sharing knowledge and best practices with other people in your space and learning from each other can greatly benefit you and your market. 2022 is brutal but it is also a test to see who the real problem solvers are. Now, you can't rely on just ROAS. To grow the business, you need to focus on how much it costs to acquire a new customer. See your marketing efficiency ratio- that's what puts the power in your hands. If you look at the micro-perspective, you'll see that competition and ad costs are going to get higher and this isn’t going to change. If you can afford to pay three times more to acquire a customer than who you're competing with, you're going to win the game. If you're building a business and a brand, it's not about today but rather what you are building for the future. Going into new markets is extremely powerful with TikTok. The hook rate ratio and retention rate ratio are the two main metrics to focus on with TikTok. Branding is the hidden lever that affects how good your paid media is in the long term. Recommended App: EdgeTag https://www.edgetag.io VideoWise https://www.videowise.com Recommended Podcast: The Game with Alex Hormozi https://podcasts.apple.com/us/podcast/the-game-w-alex-hormozi/id1254720112 https://open.spotify.com/show/6YNopzKDGDwf0auIpPTIID Today’s Guest: Nigel Thomas is the CEO of Alpha Inbound. Alpha Inbound is a marketing agency that works with 7 and 8-figure DTC brands and helps these brands drive more revenue from paid social. Connect and learn more about Nigel here: LinkedIn: https://uk.linkedin.com/in/nigelthomas-ai This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction. Parker is currently offering a $1000 sign-up bonus for Secrets To Scaling Your Ecommerce Brand listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from! We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other ecommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
	20 Sep 2022	Ep 375: Creating In-House User-Generated Content With Brian Blum, Grind Basketball	00:32:34
Send us a text Authentic user-generated content greatly influences your brand engagement and conversion rates. It generates trust and loyalty for your potential customers. In this episode, Brian Blum from Grind Basketball talks about creating your in-house user-generated content, running TikTok ads, and SEO. He also shares how they’ve been building their business. Listen up and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE You can leverage being a creator on Instagram or TikTok and put dollars behind those posts as advertisements. In-house UGC increases social proof. It's an easy way for a family to visualize what the product is going to look like in their houses. Call out your potential audience in the first 3 seconds of your content Take a step back and think of what content you would watch. You want content that people would almost disagree with or have a comment on. Slow and steady wins the race. Understand your side and the customers' side and what that relationship means because they are paying you for value. Give people what they want and make sure you don't go broke. Recommended App: TikTok https://www.Tiktok.com Curastory https://www.curastory.co Recommended Podcast: My First Million Podcast https://www.mfmpod.com Today’s Guest: Brian Blum is the Chief Marketing Officer at Grind Basketball. Grind Basketball is a company that merges sports design and engineering to create innovative products for athletes. Connect and learn more about Brian and Grind here: LinkedIn: https://www.linkedin.com/in/brian-blum-707660b3/ Twitter: https://twitter.com/brian_blum1 TikTok: https://www.tiktok.com/@grindbasketball Instagram: https://www.instagram.com/grindbasketball_ This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytrip lewhale.com/upgrowth and use promo code Upgrowth for 15% off today. ******* PROMO CODE Upgrowth We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
	08 Sep 2022	Ep 370: Why and When to Raise Capital For Your E-Commerce Brand With Jordan West	00:14:02
Send us a text Businesses need to continue to grow and one of the ways that you can grow faster is by putting fuel in the fire that is your business. E-commerce companies are incredibly cash-intensive so sooner or later you’ll probably need to raise capital. In this episode, Jordan West talks about when and why you should raise capital for your e-commerce brand. He gives you different ways and different types of raising your capital. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE The beginning of your business is going to be a very difficult time in the e-commerce space to raise capital. Getting investors as an e-commerce company is not difficult but you do need to have an incredible network and you need to build a lot of trust in your network. Good investors do not bet on companies; They bet on the people who run the companies. Raising capital is not a donation to your company. Investors are buying equity from your company for some future returns. You can start with friends and family. Angel Investors are high-net-worth individuals that are accredited investors that will come and invest in your business. The size of angel investment is anywhere from 50,000 to 500,000. You can use angel investors, friends and family, and crowd-funding altogether. If you've already built an audience that loves you and believes in you, those are good people to potentially go on the investment side. Venture Capital is another great way to raise money. Getting private equity is not something that's going to happen until you're doing at least about a million dollars in profit. Wait until you're about 10 million in sales to go there. Keeping money in the bank is boring. If you aren't active on LinkedIn and you're not building a network, it's probably not the time to raise capital. If you've built a personal brand and people know your brand as well, this is the way to go when you're raising capital. Raising capital is all about relationships. Connect with Jordan here: LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODE Upgrowth We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
	15 Sep 2022	Ep 374: Viral TikTok Marketing & Explosive Brand Growth With Jeremy Kim, Nectar Hard Seltzer	00:37:49
Send us a text Having a good product is one thing, getting people to care about it is another. Taking advantage of technology and doing out-of-the-box marketing to tell your brand story is essential to modern virality. In this episode, Jeremy Kim from Nectar Hard Seltzer talks about his company's growth and how things went during the time of COVID. He shares the secret sauce that resulted in the explosive growth of his brand. Listen and learn from this episode! KEY TAKEAWAYS FROM THIS EPISODE Take advantage of the social and technological landscape. TikTok is all about consistency over time. There aren’t a million distribution options as an alcohol brand- you have to prove yourself. You need to have a good product and you have to tell a story. When thinking of ideas, think about what is going to be valuable for you, the people involved, and your overall community. Placing an ad to hopefully drive someone to the store is hard to track. With SMS, you can have an immediate response from the customer. Create stories and calls-to-actions to get people who care into your SMS funnel. Build a community. Recommended Tool: Pomodoro Timer Recommended Podcast: Bad Friends with Andrew Santino and Bobby Lee Today’s Guest: Jeremy Kim was an artist manager and now a co-founder and the CEO of Nectar Hard Seltzer. Nectar Hard Seltzer is a brand of Asian-inspired hard seltzer available in 4 different flavors (Asian Pear, Mandarin, Lychee, and Yuzu). Connect and learn more about Jeremy and Nectar Hard Seltzer here: Website: https://nectarhardseltzer.com/ LinkedIn: https://www.linkedin.com/in/jeremykim2020 Phone Number: 310-388-6729 This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. * PROMO CODE Upgrowth We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce** brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
	22 Sep 2022	Ep 377: Hitting 8 Figures By Thinking Bigger than Everyone and Doing Guerilla PR with Daniel Price, My 1st Years	00:26:26
Send us a text You have to think bigger to grow bigger. Seeing the infinite possibilities around you makes you see the world in a different way and it makes your world better. When you start to believe that you can be something bigger, you start to make things happen. In this episode, Daniel Price of My 1st Years talks about his company's journey and its growth from a brand new startup to a thriving 8 figure brand. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Taking on investment is about scaling quicker than you would otherwise. Bring on the right partner who believes in the journey. A lot of people take on investment because it sounds great and a lot of people think they need £1-2 million but they haven't looked at why they need it. Brand story, brand partnerships, and out-of-the-box ideas are critical to get to the right people. When someone wants your help as a consultant for a few days and you're pricing it up, you're not pricing the few days but the years of your experience. Think bigger than anyone else in your space. Recommended App: LinkedIn https://www.linkedin.com/ Recommended Audiobook: Shoe Dog: A Memoir by the Creator of Nike by Phil Knight https://www.goodreads.com/book/show/27220736-shoe-dog Today’s Guest: Daniel Price is the co-founder of My 1st Years and the founder of Alberti Group. My 1st Years is a personalized children gifting brand in the UK. Connect and learn more about Daniel Price here: LinkedIn: https://uk.linkedin.com/in/danielprice1 E-mail Address: daniel@albertigroup.co This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction. Parker is currently offering a $1000 sign-up bonus for Upgrowth listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from! We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
	14 Sep 2022	Ep 373: Is PMax a Rip-off?	00:12:20
Send us a text Performance Max is not a rip-off. It is not just a giant branded keyword campaign. It is today’s most highly-evolved machine learning advertising system ever built. In this episode, Jordan talks about how Performance Max is not a rip-off like some marketers think. He also discusses why some of the metrics that you are seeing, especially when it comes to branded keywords, can be a red herring. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE Performance Max works like a pre-funnel mechanism. Google is going to start showing ads to people before they even realize that they want your product. Performance Max is the new Facebook. Performance Max utilizes all Google placements but it knows when to hit those people and with what kind of content. Don't just look within the platform, understand your metrics Do not give up on your Performance Max campaign. It is important to train Performance Max on what you want it to do. Connect with Jordan here: LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODE Upgrowth We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
	27 Oct 2022	Ep 392: The Booming Business Of Amazon FBA With Yoni Mazor, Getida	00:30:06
Send us a text When consumers love your brand, they should be able to reach and access you from almost every outlet possible. Always be open, be versatile, and do not limit yourself. In this episode, Yoni Mazor, CGO of Getida, talks about Amazon and selling on different channels. He also shares his growth throughout the years. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE When you offer your products on Amazon, logistically speaking, you have two main options. Fulfilled by Merchant (FBM) - you have your fulfillment center or use a third-party logistics center that will store your inventory and once the orders come in from the marketplace, they're going to pick, pack, and fulfill them. Fulfilled by Amazon (FBA) - you can ship in bulk all your inventory to Amazon's fulfillment centers. If there are lost products, Amazon will activate their insurance policy and within this policy, they will provide reimbursement or refund. The Amazon industry is still growing. The only thing is that it's going slower than it was in the past two years. As long as you have a good quality product with a competitive price, you should be on Amazon. It's a reality that there are so many consumers out there that you don't have access to, but Amazon has them and their wallet is pretty much opened up. List your product on Amazon and make it as beautiful as you can. You can drive traffic to it the way you drive traffic successfully into your website. Don't limit yourself. Think worldwide. You have to be versatile, you have to be everywhere, and you have to be a strong business. If you are versatile and you become a big brand, you are still a business even if your website or Amazon shuts down for whatever reason. When you put commitment, brilliance, intelligence, creativity, energy, and love as a professional into what you do, scaling becomes second nature. Recommended App: Slack https://www.slack.com Recommended Audiobook: Intelligent Investor by Benjamin Graham Today’s Guest: Yoni Mazor is a co-founder and the Chief Growth Officer of Getida. Getida is a technology company with the mission to help eCommerce brands with their auditing needs. Connect and learn more about Yoni and Getida here: Website: https://www.getida.com Page: https://www.getida.com/yoni-info This month’s sponsor is OneLab Group, and Oracle NetSuite Partner who specializes in DTC companies. They simplify the complex when it comes to building a scalable digital operations platform. Visit www.onelabgroup.com to connect with them now.
	06 Oct 2022	Ep 383: How Things Change As You Progress in Your Business With Jennifer Long	00:18:58
Send us a text Once you find your gap in the market and start something that solves a problem, the next step is to learn, grow and adapt to changes that will inevitably occur through your business journey. In this episode, Jennifer Long from Shop Noble talks about her journey over the last eight years building Shop Noble. She shares how she started, the strategies that worked for her at the time, and what is working now in 2022, as well as what she thinks is going to work in 2023. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Influencer Marketing is still working in 2022. Shopify Collabs is an amazing new feature that Shopify rolled out. A big driver for growing a business is learning what things you are not great at and then delegating to people who are experts in those things. Focus on being profitable. Hire smart people to work with you and focus on what is moving the needle for your business. Try not to get distracted by shiny objects. Recommended Tools: Klaviyo https://www.klaviyo.com Stamped.IO https://www.stamped.io Recommended Audiobook: Profit First by Mike Machalowicz https://profitfirstbook.com/ Recommended Podcast: Second Life Podcast https://www.secondlifepod.com Today’s Guest: Jennifer Long is the founder of Shop Noble. Shop Noble is a lifestyle brand for women and kids focusing on clothing that is fashionable, functional, and sustainably made. Connect and learn more about Jennifer and Shop Noble here: Website: https://:www.shopnoble.com Instagram: https://www.instagram.com/shopnoble This month’s sponsor is 8fig, an eCommerce funding, and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co. Promo Code: upGrowth (mention upGrowth during sign-up for 5% off the cost of capital of an 8fig Growth Plan) We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
	29 Sep 2022	Ep 380: The Future of eCommerce Success With Jason Wong from Pughaus	00:36:24
Send us a text Now that the eCommerce space has grown so much, to succeed you have to create something different. Otherwise, you are just going to spend a lot more money to capture attention and acquire a customer. You have to stand out. In this episode, Jordan West and Jason Wong talk about what's working and what is not in the current landscape. Jason shares his journey in the eCommerce space since he was a teen and the lessons he learned from it now as an investor in numerous successful companies! Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE A lot of success comes down to timing, the right opportunity showing up, a little bit of luck, and some skill. Even a silly idea should have contingency plans for it. Every founder needs to think through the consequences of doing a certain thing, how they can minimize their risk exposure, how they can make their life easier down the line, or how they can make more money by doing this one thing. Brands should be innovative. If you're just making something mediocre, you're not going to stand out. Only brands that have that wow factor in their product are going to survive. Beyond the IOS 14 level, the algorithm has changed how people consume content, driving a different landscape for what kinds of products survive and what don't. Media buyers nowadays aren't the media buyers that you're seeing years ago. Hiring the right people to bring your visions to life makes a huge difference to your business. Recommended App: Bounty https://www.bounty.co Recommended Book: Pitch Anything by Oren Klaff https://www.goodreads.com/en/book/show/10321016 Today’s Guest: Jason Wong has been an eCommerce founder since he was 14 and now owns multiple brands and consults on some of the fastest growing DTC and technology companies in ecommerce. Connect and learn more about Jason Wong here: Twitter: https://www.twitter.com/eggroll Instagram: https://www.instagram.com/pug Podcast: eCommerce Building Blocks https://open.spotify.com/show/10CBUCOefYMW1daDnzNBnn https://podcasts.apple.com/za/podcast/ecommerce-building-blocks/id1609342466 This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction. Parker is currently offering a $1000 sign-up bonus for Secrets To Scaling Your Ecommerce Brand listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from! We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
	21 Sep 2022	Ep 376: The New Advantage Plus Shopping Campaign With Jordan West	00:15:18
Send us a text After IOS 14.5, Meta lost so much data. The good news is this platform is now reinventing itself. Their new campaign type utilizes AI to produce incredible results. In this episode, Jordan talks about the new advantage plus shopping campaign on Facebook and some of the best practices to do in this type of campaign. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Your interest audiences, your look-alike audiences, and all these little things that everyone loves to talk about are not that big of a deal. Let Meta do the targeting for you and find your ideal customer. Put in the people who have converted for you on Meta, and they’ll create whatever look-alike they can, based on that data. Make sure that you've got a lot of data to feed to them. The more data, the better. Use purchase as your conversion event. Add your desired location targeting. 30% budget cap is recommended for your existing customers and the rest of the budget is going to be put towards people who don't know about you. You've got to focus on your offering and your creative, not on targeting. In most cases, you've got to do a 7-day click and a 1-day view for attribution. Most of your customers are going to take a few days before they purchase your product and not everybody immediately clicks on your ad. You can take suggested ads or you can take creatives that have worked well in the past or currently are performing and test them there. You can take a look at an audience performance breakdown. Connect with Jordan here: LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction. Parker is currently offering a $1000 sign-up bonus for Upgrowth listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from! We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
	12 Oct 2022	Ep 385: How to DIY 1000 Retail Locations With Corinne Crockett, Outer	00:27:31
Send us a text People these days prefer to see real customers who use your product and see how they use these products in their everyday lives. It is a big help to establish a good relationship with your customers and give them the best experience possible with your brand. In this episode, Corinne Crockett of Outer talks about an incredible and unique way that they set up 1000 physical retail locations without putting up much money which resulted in exponential success. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE One of the biggest secrets to Outer's success has been its neighborhood showroom program. Brands can partner with outer and showcase their products in their neighborhood showroom. User-generated content (UGCs) are important for people these days. They don't want to hear from a salesperson who's paid a commission, they want to hear what people think from real people. Building a strong community of people who love your brand can be a huge help for your business. Business owners need to be agile and okay to leave behind the strategies and tactics that worked yesterday but don't work for them today. Recommended App: Impulse https://apps.apple.com/us/app/impulse-brain-training/id1451295827 https://play.google.com/store/apps/details?id=com.cyberry.impulse&gl=US Recommended Podcast: Acquired https://www.acquired.fm/ Today’s Guest: Corinne Crockett is the SVP of Marketing at Outer. Outer is a sustainable outdoor furniture company. Connect and learn more about here: Website: https://liveouter.com/ LinkedIn: https://www.linkedin.com/in/corinnecrockett This month’s sponsor is 8fig, an eCommerce funding and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co. Promo Code: upGrowth (mention upGrowth during sign up for 5% off the cost of capital of an 8fig Growth Plan)
	18 Oct 2022	Ep 387: How Not to Fall Into The Trap of Just Running Sales With Steven Dennis, Givelo	00:32:08
Send us a text In any business, it is important to understand the market and always maintain a bond with your customers. Your brand must always have things that people can relate to and also continuously offer them something new while sustaining the key values of your brand. In this episode, Jordan interviews Steven Dennis of Givelo. He shares some of the amazing things about their learnings in the apparel and cycling business, how they run their operation out of Colombia, how they never had to fall into the trap of just running sales, and his insights on what is working in marketing right now. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Make a great business by understanding what is happening in the market right now and what you want to change. Launch when things are ready and continuously offer something new. Keep yourself moving, not just in innovations but also in what you are selling at the moment. You can create limited collections and grow them sustainably Educate people on what it is that you are selling and the reason behind everything. People are latching themselves onto brands that have something they can connect to personally and it's going to be very hard to make a bond if you don't translate what you are selling into something that they understand and can relate to. Bonding with the customers is more important now than ever. Marketing should be based on educating customers on the value behind the product, not necessarily focused on acquiring the transaction. There's a big difference between the measurement units that you use to make decisions and the ones that just let you know that you're doing the right thing. Concentrate on a couple of things that are key to your brand and sustainably grow them so that you can continuously repeat a valuable message. Recommended App: Size Watch Recommended Podcast: No Stupid Questions Stephen Dubner https://podcasts.apple.com/us/podcast/no-stupid-questions/id1510056899 https://open.spotify.com/show/6Z49m4VQ4TfQ28Cnl42yiT Today’s Guest: Steven Dennis is the Brand Manager at Givelo. Givelo is a cycling clothing company focused primarily on textile engineering, and textile technology, and applying them to the sport. Connect and learn more about Steven and Givelo here: Website: https://www.givelo.cc E-mail Address: steven@developer.cc This month’s sponsor is 8fig, an eCommerce funding and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co. Promo Code: upGrowth (mention upGrowth during sign up for 5% off the cost of capital of an 8fig Growth Plan)
	19 Oct 2022	Ep 388: Why Everything You Know About Influencer Marketing Is Wrong With Cody Wittick, Kynship	00:26:24
Send us a text Influencer seeding is the most effective way to succeed in influencer marketing. It can potentially minimize your costs and help your brand achieve long-term success in your campaigns. In this episode, Cody Wittick of Kynship talks about all things influencer marketing and why everything that you know about influencer marketing is wrong. He shares a new influencer marketing framework with proven results. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE You can change the system by doing something vastly different. There's a proper way to start with influencers, and that's letting them rally around the brand and the product and let that be the focus, not money or a contractual obligation. Just because you're sending out free products doesn't mean you don't have strict criteria for the people that you’re looking for. Look out for great video content creation ability and all the quantitative metrics that match up with your brand DNA. Reach out for content rights to be able to repurpose the contents on other platforms. TikTok is completely free and you can discover influencers there and work with them. Stop overthinking things and just go for it. When you move quickly, you learn faster. Recommended App: Mighty Scout https://mightyscout.com/ Flow Chat Recommended Podcast: The Joe Rogan Experience https://podcasts.apple.com/us/podcast/the-joe-rogan-experience-experience/id1441095668 https://open.spotify.com/show/4rOoJ6Egrf8K2IrywzwOMk Today’s Guest: Cody Wittick is a co-CEO at Kynship, an influencer marketing agency. Connect and learn more about Cody and Kynship here: Twitter: https://www.twitter.com/cody_wittick This month’s sponsor is 8fig, an eCommerce funding and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co. Promo Code: upGrowth (mention upGrowth during sign up for 5% off the cost of capital of an 8fig Growth Plan)
	27 Sep 2022	Ep 378: Getting Tom Brady & Other Celebrity Endorsement Deals With Julius Langkilde, Christopher Cloos	00:32:37
Send us a text Getting deals with big celebrities is challenging and working with high-profile investors can add a layer of difficulty to your business, but if you can overcome these obstacles, there’s a massive upside. In this episode, Jordan interviews Julius Langkilde of Christopher Cloos. He shares his company’s journey from how it started to where it is today. He also talks about getting celebrity endorsement deals for their brand from the likes of Tom Brady, Robin Thicke & more. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE It's about making the right marketing story. You’ve got to make sure that the talent is not necessarily economically invested in the business but emotionally attached to the project. A pull from the celebrities' followers is what you want to get from your deals with them. You want to be category exclusive with the talents. If you can get the talent to at least discuss equity with you, that is also a good path to go together. You have the responsibility to be a leader that your employees will appreciate. Recommended App: Shopify https://www.shopify.com Recommended Podcast: The Peter Schiff Show https://podcasts.apple.com/us/podcast/the-peter-schiff-show-podcast/id404963432 Today’s Guest: Julius Langkilde is a co-founder and the president of Christopher Cloos. Christopher Cloos is a Danish eyewear brand with a mission to dress a million faces across the planet with their eyewear. It is also their mission to make these eyewear frames from biodegradable materials. Connect and learn more about Julius and Christopher Cloos here: Website: https://christopher-cloos.com LinkedIn: https://www.linkedin.com/in/julius-august-langkilde-hoeedt-8322b764 Instagram: https://www.instagram.com/christophercloos Email Address: julius@christophercloos.dk This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction. Parker is currently offering a $1000 sign-up bonus for Secrets To Scaling Your Ecommerce Brand listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from! We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other ecommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
	15 Nov 2022	Ep 399: Tried and Tested Strategies to Increase Perceived Value With Norman Farrar	00:36:30
Send us a text Perceived value is everything. When a customer sees a high level of credibility in your brand, they will most likely be willing to pay for your products because a high level of credibility comes with a high level of trust. In this episode, Norman Farrar, one of the first Amazon consultants, shares the strategies he has used for years to increase the perceived value of the products he sells. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE What's hot right now is product innovation. You don't want to put time, effort, and money into a product everyone else is selling. Press releases get you traffic and great content. Press release writing is different from writing a blog article. The title is everything. Put keywords in your title but make it engaging. Do not make it promotional, make it newsworthy. Put your press release article on your website or in the news or media room. A lot of entrepreneurs have a pretty big ego thinking that somebody is going to look for their company - but that’s not going to happen. A lot of the social media-style press releases won't get you a lot of traffic, but rather, lends itself to brand authority in your space. Don't do just one, do ongoing high-quality press releases. Paying bigger bucks for social media press releases that will get you national exposure and great results will be worth every penny. Perceived value is everything. Brand consistency is like press releases. Authority equals trust and trust equals sales. Recommended App: Data Dive https://www.godatadrive.com Recommended Podcast: Lunch with Norm https://www.lunchwithnorm.com Today’s Guest: Norman Farrar was one of the first Amazon consultants back in 2014 and now manages an Amazon services company and has Honu and Netfluence Honu Worldwide is a sourcing company and Netfluence is a content and influencer marketing company. Connect and learn more about Norman Farrar here: Website: https://www.normanfarrar.com LinkedIn: https://ca.linkedin.com/in/normanfarrar YouTube: https://www.youtube.com/c/normanfarrar Twitter: https://www.twitter.com/normfarrarjr Facebook: https://www.facebook.com/norman.farrar.9 E-mail Address: norm@amz.club This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytrip lewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.
	04 Oct 2022	Ep 381: The 6 Numbers That You Must Know With Jordan West	00:09:46
Send us a text After auditing over 75 brands in the last year and onboarding more than 25 brands it was clear brands don't have a complete picture of their numbers as they invest into paid ads. Dashboards show great results, revenues are increasing, yet, you have less money in the bank. If this sounds familiar, you probably don’t know the numbers you need to know. In this episode, Jordan West talks about the six numbers you must know as a marketing leader, founder or CEO of your company to scale profitably! Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE The 6 Numbers that Matters 1. Burn Rate What is the minimum fixed operating expenses each month, regardless of your monthly sales volume? Do you know how fast you are going through your money. 2. Cost of Goods Sold What are the total variable costs for that product to be sales ready? Calculate this by sku! 3. Loaded Cost of Delivery What are the costs associated with fulfilling and delivering that order to a customer? 4. Contribution Margin Before Marketing Spend Do you know what your sales volume needs to be to hit break even? 5. Revenue Mix What percentage of sales comes from new versus existing customers? If it's too much on existing customers, then you probably need to focus more on acquisition. 6. Contribution Margin After Marketing Spend What is the maximum that you can spend to acquire customers profitably? You need to understand your customer's LTV to know what you can spend to acquire a customer. Connect with Jordan here: LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ This month’s sponsor is 8fig, an eCommerce funding, and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co. Promo Code: mention upGrowth during sign-up for 5% off the cost of capital of an 8fig Growth Plan! We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand to help you find your 6 Must Know Numbers! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
	13 Oct 2022	Ep 386: Effective Supply Chain and Inventory Management With Emma Borochoff, 8Fig	00:28:50
Send us a text You already know your goals for your business. All you need is a strategic partner to help you scale with confidence. In this episode, Jordan West talks with Emma Borochoff from one of this month’s sponsors, 8fig. They talk about supply chain and inventory management and what makes a good partner in optimizing your cash flow. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE It’s easier to update things once you create a plan. Common Inventory Management Mistakes Not having a plan Under-ordering Not having multiple vendors Not building flexibility in your supply chain Recording can help you learn from your mistakes. The more you know about the things that affect your supply chain and cash flow, the faster you can react. Focus on brand building outside the major platforms. You can't be owned by the platform you are on. 8fig has the proprietary technology to understand the risk that certain sellers are taking. They take a lot of risks by working with their sellers but they also see the opportunity there for them. Focus on a brand and a voice and consistently get your message out there. Today’s Guest: Emma Borochoff is the Head of Marketing at 8fig. 8fig has the platform to plan and pinpoint where you’re going to lack money the most. They help optimize your cash flow by funding you at those moments. Connect and learn more about Emma and 8fig here: Website: https://www.8fig.co E-mail Address: emma@8fig.co This month’s sponsor is 8fig, an eCommerce funding and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co. Promo Code: upGrowth (mention upGrowth during sign up for 5% off the cost of capital of an 8fig Growth Plan)
	26 Oct 2022	Ep 391: How To Succeed This Black Friday With Jordan West	00:12:40
Send us a text People want to feel that they are getting value out of their money and most of them want discounts. As an eCommerce brand, your job is to come up with the most creative ways to maximize your sales and profit, while still giving a compelling offer. In this episode, Jordan West talks about Black Friday discounting, what kind of deals to run, when to start, and how long to run them. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE If you want customers in 2022, you have to have a discount. Do a reverse sale. Let your customers know that the prices will be going up on a certain date and call them to get the products before the prices increase. As soon as you start running discounts all the time, people wait for those discounts. Do different types of discounts and be creative with them. Set shipping cut-off timelines for this December. Run a VIP flash sale. Connect with Jordan here: LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ This month’s sponsor is OneLab Group, and Oracle NetSuite Partner who specializes in DTC companies. They simplify the complex when it comes to building a scalable digital operations platform. Visit www.onelabgroup.com to connect with them now.
	20 Oct 2022	Ep 389: The One Hire You Should Have With Riley Stricklin, Lume Cube	00:34:06
Send us a text Having a person who is the right fit for your company will save you a lot of resources. The right people will continuously develop their skills and improve their performance as they work for your brand, and they are the key to your company’s growth. In this episode, Jordan interviews the CEO of Lume Cube, Riley Stricklin. They talk about his creative team and the importance of hiring the right people to build your business. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Understand your numbers. Know what cash flow means and how you can fund the business. Seek mentors and peer groups of other people in the space and use that collective learning. No matter how good your product is, if you don't have the right people to help you build your company, you are not going anywhere. You don't always need to shoot for new content. You can create unique variations from your old ones and test them out. You don't know what the algorithm will like or not like, so throw in as much content as possible. Having the right team or not having the right team can be the difference between make or break. Recommended Tool: Peel Analytics https://www.apps.shopify.com/peel-insights Recommended Podcast: How I Built This with Guy Raz https://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297 https://podcasts.google.com/feed/aHR0cHM6Ly93d3cubnByLm9yZy9yc3MvcG9kY2FzdC5waHA_aWQ9NTEwMzEz Today’s Guest: Riley Stricklin is a co-founder and the CEO of Lume Cube. Lume Cube is a personal lighting brand for photo and video devices such as phones, cameras, and GoPro. Connect and learn more about Riley and Lume Cube here: Website: https://www.lumecube.com LinkedIn: https://www.linkedin.com/in/rileystricklin This month’s sponsor is OneLab Group, an Oracle NetSuite Partner who specializes in DTC companies. They simplify the complex when it comes to building a scalable digital operations platform. Visit www.onelabgroup.com to connect with them now.
	25 Oct 2022	Ep 390: The Fundamentals that Brands are Not Using With Tim Keen, Loop Club	00:22:10
Send us a text What you think will work may not always work and what worked before may not work anymore. It is important to move fast and test everything necessary to see what sticks. In this episode, Jordan West and Tim Keen talk about what is working in 2022 and the fundamentals that brands are not trying these days. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Don't worry about the algorithm. Have good creatives and do what other brands aren't doing. Do whitelisting - running ads through non-brand handles. You need to do one of two things or both-- build a relationship with an influencer or create media pages of your own. Bring up whitelisting early in the conversation when building a relationship. It doesn't matter how big their page or following is. The point is it doesn't look like the brand's handle. People don't come to Instagram to look at ads. They want to look at content that they are interested in. Some of the landing pages that you can do are 5 Reasons Why, Sales Pages with FAQs and reviews, and Quizzes TikTok-style ads or User-generated content are working best. The brands doing well and scaling on Facebook have native-looking content. Throw everything at the wall and test what sticks. Be willing to test, which means testing something that is not necessarily your favorite thing. Be willing to do whatever the account needs. Don't stick to what you think is going to work. Recommended App: Moloco https://www.moloco.com Today’s Guest: Tim Keen is a co-founder and the CEO of Loop Club, a marketing agency dedicated to helping businesses and startups become more efficient and profitable. Connect and learn more about Tim Keen here: LinkedIn: https://www.linkedin.com/in/tim-keen This month’s sponsor is OneLab Group, an Oracle NetSuite Partner who specializes in DTC companies. They simplify the complex when it comes to building a scalable digital operations platform. Visit www.onelabgroup.com to connect with them now.
	01 Nov 2022	Ep 393: A Different and Effective Way of Handling Influencers With Brendan Zheng and Mandrea Weber, Fancii	00:30:40
Send us a text Influencer marketing has been a popular form of online marketing for years now. To make the most out of this type of marketing, you have to continuously improve your products, work with the right people, and find the right platforms to be on. In this episode, Jordan sits down with Brendan Zheng and Mandrea Weber of Fancii & Co. They talk about how they're flipping the script with their influencers and the way they handle them. They also share the platform that gives them the best results. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Fancii's influencer marketing program started with customers already using its products. Fancii gets the best influencer marketing results from Facebook. Influencer content should always be organic. Use Amazon as a way to gather ideas on new and exciting products in your business industry. Amazon is still the biggest marketplace in the world. A lot of searches begin on Amazon. User-generated contents are always great to communicate with your audience. It’s important to have an amazing core team. There are always different challenges in business and it is important not to be afraid to pivot. Recommended Tools: Social IQ https://chrome.google.com/webstore/detail/socialiq-influencer-marke/edpcocadldfbbpllhfkfcebnpigleamn Later https://later.com/ Canva https://www.canva.com/ Recommended Book and Podcast: The Power of Female Entrepreneurs How I Built This with Guy Raz Today’s Guest: Brendan Zheng is the owner and CEO of Fancii & Co. Mandrea Weber is a co-founder at Fancii & Co. Fancii & Co. is a D2C brand that specializes in lighted mirrors & premium beauty tools to make you shine from the outside, in. Connect and learn more about Fancii here: Website: https://fancii.com/ Instagram: https://www.instagram.com/fanciico/ TikTok: https://www.tiktok.com/@fanciiandco Bacon and Eggs https://baconandeggsmedia.com/ This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytrip lewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.
	02 Nov 2022	Ep 394: 5x Growth Building Real Physical Communities With Tom Worcester, Lunchbox Packs	00:27:39
Send us a text When you build a community, you’re taking people with you on your journey and you let them grow your brand with you. The more organic and authentic the community is, the more it makes people stay. In this episode, Tom Worcester of Lunchbox Packs talks about building real physical communities around their brand and shares the way they scaled substantially 5 times this year with little to no paid advertising. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Try to get in front of people and let them know that you have an answer to their problems. Building a community among people with the same interests and values is easier. An authentic community will keep people coming back and even bring more people to it. Great people are self-driven, smart, and can understand the big picture. When you bring on great people, empower, and trust them, there's no need to manage. Never take your foot off the gas of quality. Recommended Tool: Northbeam https://www.northbeam.io/ Recommended Book: Think and Grow Rich by Napoleon Hill https://www.goodreads.com/book/show/30186948-think-and-grow-rich Subject Matter with Ben Bradbury https://podcasts.apple.com/us/podcast/subject-matter/id1441317702 Today’s Guest: Tom Worcester is the founder of Lunchbox Packs, a brand that provides hydration bags and fanny packs for festivals and concerts. Connect and learn more about Tom and Lunchbox Packs here: Website: https://www.lunchboxpacks.com/ Instagram: https://www.instagram.com/lunchboxpacks/ Twitter: https://twitter.com/lunchboxpacks Twitter: https://twitter.com/tzwor This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytrip lewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.
	08 Nov 2022	Ep 396: Transitioning From Wholesale to DTC With Dusty Zeiner, Maileg	00:22:42
Send us a text Many D2C brands view wholesale as a dying industry, but that couldn’t be further from the truth. Pairing wholesale and D2C together is a powerful combination as the two work so well in tandem. In this episode, Dusty Zeiner of Maileg talks about how their business transformed from wholesale to D2C. He shares the advantages of being a wholesale business first before going online and other practical tips for your e-commerce brands. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Wholesale and D2C work well together. You make a smaller margin on wholesale business but you're not spending money on the digital acquisition of customers. Sometimes, you have to think if having sales reps works for your brand and decide to move away from it. You have to think of different ways to talk to different customers. Wholesale is the best acquisition for D2C. Going to tradeshows is not as expensive as one might think. Meeting new customers pays for the price. Learn to turn intuition into a decision. Not everything will work for every business in the same industry. Most decisions in business can be reversed if they are not working. Recommended Apps: Evernote https://evernote.com/ Voice Memos Recommended Podcast Audiobook: Dune by Frank Herbert https://www.audible.com/pd/Dune-Audiobook/B002V1OF70 Recommended Podcast: SmartLess https://www.smartless.com/ https://podcasts.apple.com/us/podcast/smartless/id1521578868 https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9wdnpoeURRbg https://www.youtube.com/c/SmartLess Today’s Guest: Dusty Zeiner is the CEO of Maileg North America Maileg is a Danish brand that makes a wide variety of toy collections. Connect and learn more about Dusty and Maileg here: Website: https://www.maileg.com/ LinkedIn: https://www.linkedin.com/company/maileg LinkedIn: https://www.linkedin.com/in/dustyzeiner This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytrip lewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.
	03 Nov 2022	Ep 395: How to Weigh Certain Attribution Channels With Jordan West	00:10:29
Send us a text Honing in on your attribution unlocks the ability to accurately figure out where you should be spending your money. In the long run, it helps you scale up in the most efficient way possible. In this episode, Jordan West talks about how to weigh certain types of attribution and the channels that are driving business. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE Your Marketing Efficiency Ratio (MER) comes into play when you’re doing marketing activities that aren't able to be tracked accurately. Google Analytics is the least effective to look at the actual return on ad spend and cost per acquisition. In-platform data weighing tends to lean towards them getting more credit on the platform. It's not always the case but it is not working right now. Triple Whale gives us a much more robust look at the customer journey. Post-purchase survey data weighs the heaviest because it gives data on where the customer first saw you and additional placements that may have been exposed to. When you can weigh all of these things together, it helps you put together a picture that ultimately will lead to scaling up what you are doing. Connect with Jordan here: LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytrip lewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.
	09 Nov 2022	Ep 397: Operating Business From Overseas With Tray Brunner and Mariah Steen, Bamboo Avenue	00:28:44
Send us a text When you see something that is working for you and your business, ride that wave and never stop. In this episode, Jordan interviews Tray Brunner and Mariah Steen of Bamboo Ave. They talk about what they learned from working at Meta and how it equated to an incredible business success. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Feedback will help you evolve your business. Focus on establishing Standard Operating Procedures (SOPs) and hiring the right people. When you have a wave that you are riding, keep riding it. Don't stop! Hire a passionate creator for your brand to create organic content. Always connect with people with your content. Build a die-hard community that is as obsessed with your brand as you. Build trust as you build your brand. Recommended App: Klaviyo https://www.klaviyo.com/ Blyp https://www.blyp.ai Recommended Book and Podcast: Shoe Dog by Phil Knight https://www.amazon.com/Shoe-Dog-Phil-Knight-audiobook/dp/B01CRJA470 Ready, Set, Spill! https://podcasts.apple.com/us/podcast/ready-set-spill/id1607915033 https://podcasts.google.com/search/Ready%2C%20Set%2C%20Spill%21 Today’s Guest: Tray Brunner and Mariah Steen are the founders of Bamboo Ave., a versatile adventure-wear brand that’s built to handle spontaneous lifestyles. Connect and learn more about Tray, Mariah, and Bamboo Ave. here: Bamboo Ave. Website: https://bambooave.com/ Instagram: https://www.instagram.com/bambooave/ TikTok: https://www.tiktok.com/@bambooave Mariah Steen Instagram: https://www.instagram.com/mariahsteen/ TikTok: https://www.tiktok.com/@mariah_steen Tray Brunner Instagram: https://www.instagram.com/trayvondre/ TikTok: https://www.tiktok.com/@tray_brunner This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytrip lewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.

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