Scaling to Freedom Podcast | For 7-figure female coaches (Christina Bernhard | FB ads Agency for Coaches)
Explore every episode of Scaling to Freedom Podcast | For 7-figure female coaches
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 08 Feb 2022 | Four Red Flags to Watch for When Hiring an Ads Manager or Agency | 00:15:32 | |
If you’re hitting a cap on your sales funnel and looking for an ads manager or an ads agency to help you generate more qualified leads, there are few things to consider before hiring. Four things, to be exact! Before you ever outsource your ad spend, make sure your next ads hire doesn’t send up these red flags. In today’s episode, I talk about the four things to watch out for when hiring an ads manager or an ads agency. I go over the differences between an ads manager and an agency, why your offer has to convert before you ever spend on ads, and the importance of having a solid ads budget. I also explain which four red flags you need to look for and how to spot them when you’re hiring. Here’s a closer look at what I discuss in this episode:
Resources: The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebie Ads Academy: https://christinabernhard.com/adsacademy Website: https://christinabernhard.com/ The Funnels Academy: https://christinabernhard.com/tfa Instagram: https://www.instagram.com/christinadbernhard/ Facebook: https://www.facebook.com/christinadbernhard Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels | |||
| 15 Apr 2019 | Why you should create videos | 00:09:36 | |
Video is something I often see my client hesitate to create - and I totally get that. On this quick episode, I hop on and run through some of the benefits in hopes someone will be inspired to start their video marketing journey. I will go over the benefits and why it is often a good idea for most people. After hearing some of the benefits, you can decide for yourself whether it is time to get started on your own video marketing journey. For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer Visit yourwellnessmarketer.com for wellness marketing education, tips and services. | |||
| 15 Feb 2022 | Three Ad Creatives That You Must Try in 2022 | 00:09:43 | |
As with most things in the online space, what it looks like to run Facebook ads has changed drastically over the seven years that I’ve been running them. While it may feel overwhelming to keep up with the trends, it is important to keep your ads relevant to support the algorithm for better overall performance. In today’s episode, I am sharing three different ad creatives that are currently trending that you should try out this year. Better performing ads can lead to a higher return on your investment, so if you haven’t already, you should think about incorporating these into your ad strategy. Here’s a closer look at what I discuss in this episode:
Resources: The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebie Ads Academy: https://christinabernhard.com/adsacademy Website: https://christinabernhard.com/ The Funnels Academy: https://christinabernhard.com/tfa Instagram: https://www.instagram.com/christinadbernhard/ Facebook: https://www.facebook.com/christinadbernhard Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels | |||
| 22 Feb 2022 | Three Signs You Shouldn’t Invest in an Ad Agency | 00:15:00 | |
In becoming a business owner, I learned that there were a lot of misconceptions about ads when I transitioned from running ads in the corporate world to running my own ads agency. It was shocking to see how people really viewed ads and how many people I actually had to turn away because of these misconceptions. In today’s episode, I am sharing a few signs that you should NOT invest in an ads agency. These signs fall into two categories - you aren’t ready for an ads agency or you aren’t right for one. If you are considering this investment for your business, tune into this episode to see if it is really the right choice for you at this stage of your business and if your business model supports partnering with an ad agency. Here’s a closer look at what I discuss in this episode:
Resources: The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebie Ads Academy: https://christinabernhard.com/adsacademy Website: https://christinabernhard.com/ The Funnels Academy: https://christinabernhard.com/tfa Instagram: https://www.instagram.com/christinadbernhard/ Facebook: https://www.facebook.com/christinadbernhard Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels | |||
| 22 Apr 2019 | Building a personal brand: The why and how | 00:09:37 | |
When spending so much time and effort branding our businesses, this is something I see neglected all the time. Branding can be a slower process where you don’t see instant conversions and results. This prevents people from focusing on branding, but it’s important to remember that sales and branding are separate initiatives. In this episode, I break down the why and how of building a personal brand. I hope the WHY encourages you to start as soon as possible on your personal branding and the HOW gives you what you need to start today. I also breakdown what personal branding is NOT to prevent people from making these mistakes during this journey that could hurt their branding. For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer Visit yourwellnessmarketer.com for wellness marketing education, tips and services. | |||
| 08 Mar 2022 | 3 Best Types of Ads for Coaches | 00:12:42 | |
Not all ads are created equal. For instance, the types of ads that you’ll use as a coach will greatly differ from the types of ads that an eCommerce business might focus on. If you’re a coach and you’re selling programs, masterminds, one-on-one coaching, or even courses, this episode is for you. Today, I’m sharing the 3 best types of ads for coaches and why they should be included in your strategy. I talk about what lead generation ads are and why they are good for coaches, then I dive into the best types of ads for coaches who have a larger budget to work with. However, if you’re starting with a smaller budget, don’t worry. I share options for you too. Last but not least, I discuss what retargeting campaigns look like and how they fit in the larger scheme of your ads strategy. Here’s a closer look at what I discuss in this episode:
Resources: The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebie Ads Academy: https://christinabernhard.com/adsacademy Website: https://christinabernhard.com/ The Funnels Academy: https://christinabernhard.com/tfa Instagram: https://www.instagram.com/christinadbernhard/ Facebook: https://www.facebook.com/christinadbernhard Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels | |||
| 15 Mar 2022 | What You Need to Know About Running Facebook Ads for Your New Offer | 00:16:34 | |
Using Facebook ads for your new offer can be a very confusing endeavor. Whether you’ve used Facebook ads for a previous offer or if you’re using them for the very first time, this episode will help you create a checklist of things to keep in mind when you’re considering using ads to promote your new or latest offer. First and foremost, I highlight two very different scenarios - one being an entrepreneur who has used Facebook ads to launch a previous offer, and another one who is completely new to using Facebook ads. This is important to remember because how you proceed with using Facebook ads will greatly differ depending on your situation. Next, I share some tips and pointers to help you throughout the Facebook ads process. From pre-launching, to list building with your new ideal client, and structuring your campaigns to test the different variables involved, this episode is a must if you’re thinking about using Facebook ads for a brand new offer. Here’s a closer look at what I discuss in this episode:
Resources: The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebie Ads Academy: https://christinabernhard.com/adsacademy Website: https://christinabernhard.com/ The Funnels Academy: https://christinabernhard.com/tfa Instagram: https://www.instagram.com/christinadbernhard/ Facebook: https://www.facebook.com/christinadbernhard Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels | |||
| 22 Mar 2022 | How To Navigate The New Facebook Ads Targeting Changes In 2022 | 00:09:23 | |
Things are constantly changing in the Facebook Ads world. But before you start to worry, I want you to listen to this episode because I am giving you some action steps to help you pivot through this new Facebook Ads Targeting change and how to make it work for your business! In this episode, I am giving you three workarounds to combat the removal of certain targeting options. I’ll also explain how to discover different ideas with a quick Google search and why you aren’t as reliant on the different interest options as you think you are. I’m also highlighting what we’re doing in the agency to work around this new change, how our clients have been impacted (or rather, how they haven’t been impacted), and why it’s so important to always be testing your audiences, your ads, and different combinations again and again. Here’s a closer look at what I discuss in this episode:
Resources: The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebie Ads Academy: https://christinabernhard.com/adsacademy Website: https://christinabernhard.com/ The Funnels Academy: https://christinabernhard.com/tfa Instagram: https://www.instagram.com/christinadbernhard/ Facebook: https://www.facebook.com/christinadbernhard Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels | |||
| 29 Mar 2022 | How to Measure Your Funnel to Make Sure It’s Converting | 00:14:09 | |
Funnels are an essential part to the success of your digital ads and your sales. This week, I’ll be talking about ways in which you can measure your funnel to make sure it’s optimized and converting. In this short and sweet episode, I start by explaining the most important metrics that you’ll need to measure in order to make sure your funnel is converting as it should. Then, I talk about the importance of tracking click-through rates, tracking the dates that you’ve made changes to your funnel, and how to measure your funnel. Tune in, take notes, and make the necessary changes to your funnel so that you can optimize and ensure that it’s working hard in the background. Here’s a closer look at what I discuss in this episode:
Resources: The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebie Ads Academy: https://christinabernhard.com/adsacademy Website: https://christinabernhard.com/ The Funnels Academy: https://christinabernhard.com/tfa Instagram: https://www.instagram.com/christinadbernhard/ Facebook: https://www.facebook.com/christinadbernhard Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels | |||
| 29 Apr 2019 | Find your mission: The why and how | 00:08:30 | |
Before you start anything with marketing your business, your mission needs to be clear. In this episode, I talk about why it’s important to have a mission and how you can define it. Defining it includes 5 specific parts that I walk you through to have a much more clear message to share with the world what you have to offer. Listen in on this episode for your path to a clear mission for your wellness business. For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer Visit yourwellnessmarketer.com for wellness marketing education, tips and services. | |||
| 06 May 2019 | Your first 5 steps before creating a marketing strategy | 00:11:26 | |
I have seen a ton of marketing strategies and one thing I always see lacking is the foundation for them. A marketing strategy isn’t about choosing Facebook or Instagram. You have to figure out what you are marketing, why and to who. Might seem simple until you sit down and try to define it. It can sometimes be harder than you think to be so specific about your business when it’s all packaged up in your own brain. Communicating what’s embedded for you can be a struggle. In this episode, I walk you through the 5 steps that build that strategy to help you build a strong plan for marketing your wellness business. For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer Visit yourwellnessmarketer.com for wellness marketing education, tips and services. | |||
| 05 Apr 2022 | Setting Boundaries While Remaining Flexible When Serving Your Clients | 00:18:30 | |
Setting boundaries can be difficult as a freelance service provider. Especially when you want to remain flexible when serving your clients. In today’s episode, I’m sharing an inside look into my business when I first started it and how not having boundaries in place eventually led to burnout. Then, I share the boundaries I started to put in place, why I have them, and why I think they’re so important as a freelance service provider. I also share how you can stay flexible with your clients all while having strong boundaries in place, how to create space with time and mental capacity, and why you should only sign clients that you’re absolutely aligned with. If you’re a new or aspiring freelancer, this episode is for you. Tune in, take notes, and learn why boundaries are important to the longevity of your business. Here’s a closer look at what I discuss in this episode:
Resources: The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebie Ads Academy: https://christinabernhard.com/adsacademy Website: https://christinabernhard.com/ The Funnels Academy: https://christinabernhard.com/tfa Instagram: https://www.instagram.com/christinadbernhard/ Facebook: https://www.facebook.com/christinadbernhard Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels | |||
| 12 Apr 2022 | 5 Lessons I’ve Learned Growing a Multi Six-Figure Agency | 00:19:36 | |
As any entrepreneur will tell you, growing a business is not always a walk in the park. While it is rewarding, it can also be quite challenging at times. In today’s episode, I’m sharing a total of six lessons that I’ve learned as a now multi six-figure agency owner (five + a bonus if you stay until the end). After four years of running this business, the way that I do things has changed significantly and thank goodness for growth! I am sharing some tips that I think would have helped me when I was first starting out, but can also be applicable for you at any stage of business. So whether you are a new or seasoned entrepreneur, these are six lessons you don't want to miss, so tune in now! Here’s a closer look at what I discuss in this episode:
Resources: Apply to work with us: https://christinabernhard.com/apply The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebie Ads Academy: https://christinabernhard.com/adsacademy Website: https://christinabernhard.com/ The Funnels Academy: https://christinabernhard.com/tfa Instagram: https://www.instagram.com/christinadbernhard/ Facebook: https://www.facebook.com/christinadbernhard Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels | |||
| 13 May 2019 | How to choose a niche and why you need one | 00:08:21 | |
A lot of my clients struggle to choose a niche and stay more focused in what they offer, but every time they decide to go for it, it always pays off. In this episode, I walk you through the 5 steps I use with my clients to choose their niche and I break down the benefits of having a niche in hopes to encourage you to take the plunge. By the end of this episode you will hopefully be convinced and you will be given the exact process to choose your niche. You can even pause this audio after each step to easily choose a niche TODAY. Yes, today. For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer Visit yourwellnessmarketer.com for wellness marketing education, tips and services. | |||
| 19 Apr 2022 | What a Successful Launch Actually Looks Like Behind the Scenes | 00:19:16 | |
In the online space launching is a hot topic, especially as a coach. Have you ever looked at your competitors having successful launches and wonder how you could also replicate that for your business? In today’s episode I am sharing the top ingredients that I see in almost every successful launch. I know that launching can often feel chaotic - trust me, I’ve been through enough to know - but I am going to take you behind the scenes of a launch and share some tips for how to increase your chances of success. Here’s a closer look at what I discuss in this episode:
Resources: Apply to work with us: https://christinabernhard.com/apply The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebie Ads Academy: https://christinabernhard.com/adsacademy Website: https://christinabernhard.com/ The Funnels Academy: https://christinabernhard.com/tfa Instagram: https://www.instagram.com/christinadbernhard/ Facebook: https://www.facebook.com/christinadbernhard Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels | |||
| 26 Apr 2022 | How I’m Planning My Maternity Leave as a Single Female Entrepreneur | 00:22:22 | |
If you follow me on Instagram, you know that I’m currently pregnant with my very first child. As excited as I am about the news, I realized that there isn’t much information out there for female entrepreneurs who are currently expecting, especially if they’re opting to be a single parent by choice. So in this episode, I’ll be discussing what maternity leave as a female entrepreneur and single mother is going to look like for me, and how I’m planning for my maternity leave. I share my goals during my maternity leave, what I want to focus on, and how I’m designing my maternity leave for flexibility. I hope this episode can help you out or offer a perspective for how you might plan your maternity leave as an entrepreneur. Here’s a closer look at what I discuss in this episode:
Resources: Apply to work with us: https://christinabernhard.com/apply The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebie Ads Academy: https://christinabernhard.com/adsacademy Website: https://christinabernhard.com/ The Funnels Academy: https://christinabernhard.com/tfa Instagram: https://www.instagram.com/christinadbernhard/ Facebook: https://www.facebook.com/christinadbernhard Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels | |||
| 03 May 2022 | Four Different Ways to Give Back Through Your Business | 00:08:05 | |
Giving back is something that I have always loved to do. When I was growing up, I would volunteer regularly and now that I am an entrepreneur I am able to give back in different ways through my business. In today’s episode, I am sharing four different ways that you can give back specifically as a business owner. Each of these methods offer different types of contributions that you can participate in depending on what stage of business you are in. If you feel called to make further impact through your business, make sure to tune in for a few options to make this happen. Here’s a closer look at what I discuss in this episode:
Resources: VOTE FOR THE NEXT CHARITY WE DONATE TO: https://christinabernhard.com/vote Apply to work with us: https://christinabernhard.com/apply The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebie Ads Academy: https://christinabernhard.com/adsacademy Website: https://christinabernhard.com/ The Funnels Academy: https://christinabernhard.com/tfa Instagram: https://www.instagram.com/christinadbernhard/ Facebook: https://www.facebook.com/christinadbernhard Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels | |||
| 20 May 2019 | Elevate your marketing by defining your target audience | 00:09:46 | |
A common thing I see in small business owners is not knowing their true target audience. They either tell me they don’t have one (we all do) or they make them far too broad. In this episode, I go over why you need a defined target audience and how to define yours. I will walk you through 3 simple steps of creating your target audience and give you a great place to start in your marketing strategy. Changing your target audience can make or break your marketing strategy so check this episode out! Business avatar download: https://yourwellnessmarketer.com/resources/ For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer Visit yourwellnessmarketer.com for wellness marketing education, tips and services. | |||
| 10 May 2022 | How I Hire and Manage My Dream Team | 00:19:46 | |
Hiring and managing my dream team has been crucial to growing my business and serving my clients to a high level. However, hiring, managing, and firing are all things that many people, including my clients, struggle with. In today’s episode, I’m sharing my tips and advice for hiring, building, and managing your dream team. Starting with my experience with hiring in the corporate world and what I learned from it, I then share the different ways to find the right people to hire. Then I talk about the importance of vetting your candidates, what to look for in the hiring and interview process, why training is essential to setting your team up for success, and what my thoughts are on firing fast. If building your dream team is your goal, this episode is for you. Tune in and take notes on some of my tried and true hiring practices. Here’s a closer look at what I discuss in this episode:
Resources: Apply to work with us: https://christinabernhard.com/apply The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebie Ads Academy: https://christinabernhard.com/adsacademy Website: https://christinabernhard.com/ The Funnels Academy: https://christinabernhard.com/tfa Instagram: https://www.instagram.com/christinadbernhard/ Facebook: https://www.facebook.com/christinadbernhard Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels | |||
| 17 May 2022 | Are Facebook Ads Still Worth It? | 00:14:05 | |
Today’s topic is a hot one as it is something I get asked ALL the time and something that I’ve seen several people talking about recently. Are Facebook ads still worth it? I started running Facebook ads in the corporate world in 2015 and many things have changed over the years. I can understand how all of the changes can make one feel skeptical, but once you better understand them and what they mean you will see that the short answer to the question is still a resounding YES. Tune in now to learn more about the changes that have happened over the last two years, what the changes mean, and how to work with the changes to still successfully run Facebook ads for your business. Here’s a closer look at what I discuss in this episode:
Resources: Apply to work with us: https://christinabernhard.com/apply The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebie Ads Academy: https://christinabernhard.com/adsacademy Website: https://christinabernhard.com/ The Funnels Academy: https://christinabernhard.com/tfa Instagram: https://www.instagram.com/christinadbernhard/ Facebook: https://www.facebook.com/christinadbernhard Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels | |||
| 24 May 2022 | Lessons I’ve Learned From My Seven Figure Coaching Clients | 00:20:04 | |
As an ads agency owner, I work with multi-figure and now mostly seven-figure coaches, many of which I have worked with long-term. In working in the back end of my clients’ businesses and in building relationships with them through the years, I have learned so many valuable lessons about running and scaling a business. In being with my clients through the different stages of business and really going through it with them as a member of their teams, I noticed a pattern in what many of them were going through. Today I wanted to share some of these valuable lessons to help us all as we are all on our own business-building journeys. Here’s a closer look at what I discuss in this episode:
Resources: Apply to work with us: https://christinabernhard.com/apply The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebie Ads Academy: https://christinabernhard.com/adsacademy Website: https://christinabernhard.com/ The Funnels Academy: https://christinabernhard.com/tfa Instagram: https://www.instagram.com/christinadbernhard/ Facebook: https://www.facebook.com/christinadbernhard Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels | |||
| 31 May 2022 | 4 Ways Facebook Ads Can Make Your Business Better | 00:14:08 | |
When you think about Facebook Ads, the biggest benefit (and normally the reason you start running ads) is the opportunity to scale and grow your business. However, taking out ads and pumping more volume into your business provides other benefits beyond the obvious. In today’s episode, I’m sharing 4 different ways Facebook ads can benefit and improve your business. From revealing the efficacy of your team to helping you get more organized for future launches, this short and sweet episode will give you some insight into how ads can better your business beyond scaling and growing. Here’s a closer look at what I discuss in this episode:
Resources: Apply to work with us: https://christinabernhard.com/apply The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebie Ads Academy: https://christinabernhard.com/adsacademy Website: https://christinabernhard.com/ The Funnels Academy: https://christinabernhard.com/tfa Instagram: https://www.instagram.com/christinadbernhard/ Facebook: https://www.facebook.com/christinadbernhard Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels | |||
| 07 Jun 2022 | 3 Common Reasons Your Launches Are Getting Smaller and What to Do About It | 00:15:47 | |
If you’ve been through several launches before, you know that you can hit very high results and goals for your first few launches only to feel stagnant by the 6th or 7th launch. This is a very common problem that many online coaches, entrepreneurs, and business owners have. To help you prepare for more consistent and sustainable future launches, I’m sharing the 3 main reasons your launches feel like they’re getting smaller over time and what you can do about it. From finding ways to refuel your audience to making sure you’re delegating to your team appropriately, this is a short and sweet episode to help you tighten up some loose ends so that you can ensure your next launch will be a successful one. Here’s a closer look at what I discuss in this episode:
Resources: Apply to work with us: https://christinabernhard.com/apply The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebie Ads Academy: https://christinabernhard.com/adsacademy Website: https://christinabernhard.com/ The Funnels Academy: https://christinabernhard.com/tfa Instagram: https://www.instagram.com/christinadbernhard/ Facebook: https://www.facebook.com/christinadbernhard Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels | |||
| 14 Jun 2022 | 3 Things I Did to Recover from Being a Workaholic | 00:19:37 | |
Confession: I used to have a lot of workaholic tendencies. I used to believe that I had to always hustle around the clock and this led to not having boundaries between my personal life and work life. Don’t get me wrong - I love what I do and am very lucky to have a career I actually love. But there’s a huge difference between working to feel worthy and important versus working because you enjoy it. Not to mention, the results of both those circumstances vary greatly as well. So in today’s episode, I’m sharing the 3 things I did to recover from being a workaholic so that I could enjoy my work, operate at my best, and avoid burnout. I start by defining what the term “workaholic” means to me. Then, I explain the difference between being busy and playing big. Finally, I share the 3 things I did that allowed me to take a step back and recover from my workaholic tendencies. If you’re like me and constantly feel the need to hustle and grind, this episode is for you. Here’s a closer look at what I discuss in this episode:
Resources: Apply to work with us: https://christinabernhard.com/apply The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebie Ads Academy: https://christinabernhard.com/adsacademy Website: https://christinabernhard.com/ The Funnels Academy: https://christinabernhard.com/tfa Instagram: https://www.instagram.com/christinadbernhard/ Facebook: https://www.facebook.com/christinadbernhard Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels | |||
| 05 Jul 2022 | Expanding streams of income in your coaching business | 00:18:35 | |
As business owners, we’ve all been told having multiple streams of income is how we scale to six- or seven-figure businesses, but with so many options out there, how do you know which is the right one? After working with a wide variety of clients over the years, and trying different structures myself, I’ve learned there is no such thing as a one-size-fits-all, and to focus on the structure that will be most profitable to you. Tune in to today’s episode to learn more about different passive income structures- including evergreen courses, group programs, and memberships - and how they can scale your business. Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 12 Jul 2022 | What's a good cost/lead for Facebook Ads? | 00:15:38 | |
One of the biggest questions I get is “what should my cost per leads be for my Facebook ads?” And the simple answer is: there is no right answer. Every campaign is a little different and, truthfully, there are metrics that can be more important. By understanding the different metrics to pay attention to you will find that sometimes when your cost/lead seems high it can actually be a good thing. In today’s episode, I talk about what your cost/leads actually means and what I recommend doing to track them, including where to find my free ROAS freebie to help you get started. I will then go over what I see an average cost/lead is, depending on your industry, and why it’s not the only metric to pay attention to. Finally, I will give you some ways to lower your cost/lead if you feel it is too high. Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 21 Jun 2022 | Is Your Product Ready to Go Evergreen? | 00:11:17 | |
How do you know if your product is ready to go evergreen? This is a very common question that many of my clients and fellow entrepreneurs often ask. So today, I’m really excited to dive into some tips on how to determine this. I start off by sharing the two things you need to have in order to consider going evergreen. Then I discuss the steps you need to take as you prepare your product to go evergreen. Finally, I let you in on things that you can expect once your product goes evergreen so that you are well prepared. If you’re wondering if going evergreen is right for your product, this episode is for you. Here’s a closer look at what I discuss in this episode:
Resources: Apply to work with us: https://christinabernhard.com/apply The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebie Ads Academy: https://christinabernhard.com/adsacademy Website: https://christinabernhard.com/ The Funnels Academy: https://christinabernhard.com/tfa Instagram: https://www.instagram.com/christinadbernhard/ Facebook: https://www.facebook.com/christinadbernhard Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels | |||
| 28 Jun 2022 | 3 Ingredients You Need for a 6-Figure Launch | 00:15:35 | |
As an ads agency, we’ve been behind the scenes of many 6 to multiple 6-figure launches. We’ve worked with coaches across various niches and industries from wellness to legal. While there are variations in their 6-figure launches, there are 3 main ingredients that every 6 to multiple 6-figure launch has. In today’s episode, I’m sharing the 3 ingredients you need for a 6-figure launch of your own. Starting with why it’s so important to prove your offer and why that process takes time. Then I talk about launch strategies and what it means to have a solid launch strategy in place. And finally, I speak about the importance of staying consistent with your audience. If you want a 6-figure launch, this episode is for you. Tune in and take notes so that you can ensure these 3 ingredients are in place for your next launch. Here’s a closer look at what I discuss in this episode:
Resources: Apply to work with us: https://christinabernhard.com/apply The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebie Ads Academy: https://christinabernhard.com/adsacademy Website: https://christinabernhard.com/ The Funnels Academy: https://christinabernhard.com/tfa Instagram: https://www.instagram.com/christinadbernhard/ Facebook: https://www.facebook.com/christinadbernhard Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels | |||
| 27 May 2019 | The role of social media in your marketing strategy | 00:10:03 | |
After seeing so many of my clients come to me with no results on social media, there is a really common reason why- they’re using it for the wrong purpose. Misunderstanding the use of social media can greatly hurt your results and even damage your brand. It can repel people and it’s hard to change their mind once they have an opinion of you and your business. Listen to this episode to find out how social media is meant to be used and how NOT to use social media to protect your brand and bring you the results you are looking for. For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer Visit yourwellnessmarketer.com for wellness marketing education, tips and services. | |||
| 19 Jul 2022 | Behind the scenes of a $700k launch [Client Case Study] | 00:19:01 | |
Launching can be both the most exciting and stressful feeling: Is it going to perform well? Will I have a successful launch? How many people will sign up? Now, imagine waking up and realizing your launch just hit a QUARTER MILLION in revenue. Sounds nice, right? In today’s episode, I talk about how one of my client’s did just that - hitting $700k in revenue for one of her launches! Leading up to this launch, though, was a lot of prep work and audience building to make sure it was as successful as possible. I’m going to talk about the framework used for this specific launch, the different freebies we used to build a solid list of leads ready to purchase, and overall expenses leading up to this launch. Finally, I will go over any lessons and tips I have to help you replicate these results for your coaching business as well. Tune in! Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 26 Jul 2022 | Will ads help you reach your next launch goals? | 00:15:22 | |
Have you been considering starting ads for your business recently, but not sure whether the investment is worth it? Then you’re in the right place! Starting ads can be intimidating if you don’t know where to start or what to look for. Running an ads agency over the last few years and working with all sorts of clients has taught me that ads can grow your business to six, and even, seven-figures, but that doesn’t mean they are for everyone. In today’s episode, I’m going to talk about what to consider before starting ads for your business, common metrics you need to know when you’re running ads to make sure they are successful, and what to do if you get an ROI - or not. Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 02 Aug 2022 | How to Know if Your Meta Ads are Working | 00:17:11 | |
Ads can be one of the most powerful tools for your business, when done the right way. But how do you know they’re actually working? Whether you’re working with an agency or doing them yourself, it’s important to understand all the different dynamics of ads in your business. In today’s episode, I will talk about specific numbers to look for while running ads and what to do with those numbers. I’m also going to talk about purchase cycles, what they are, and how to calculate them to have successful launches. Finally, I will discuss the importance of using all this data to see if running ads is a good investment for your business. Stay tuned! Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 09 Aug 2022 | Am I Asking Too Much From My Ads Agency? | 00:33:55 | |
Having an agency run your ads can be one of the most advantageous investments, along with being a great way to scale your business. The problem is, sometimes reality is convoluted by unrealistic expectations. An agency is there to help you with that specific part of your business, but that doesn’t mean they are qualified to run every aspect of your marketing. In today’s helpful, I will talk about the role of an ads agency and some of the basic functions you should expect/not expect from them. I will also cover the difference between an agency and an ads manager, as this is often misunderstood. Finally, I will take a look at some boundaries to expect when working with an agency so they can focus on what they’re best at – helping you scale your business! Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 16 Aug 2022 | FB Ad Nightmares and How to Avoid Them | 00:16:31 | |
Nobody tells you that when you start your own business it’s not always sunshine and rainbows - in fact, you have to face more problems when scaling your business. When running ads, there’s no exception. The biggest misconception I hear in this industry is that investing in ads is the “secret” to scaling your business quickly. The problem is, if your business isn’t READY to invest in ads, you’re going to face more problems than benefits. In this week’s episode, I talk about common nightmare problems that sometimes arise while running ads and how to avoid them in your business. Some of these include: investing in ads too early and wasting your money, having unrealistic expectations for ads, and what to do if your account gets disabled. Stay tuned! Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 23 Aug 2022 | Life Update and my pregnancy journey | 00:21:25 | |
This week's episode is a special one – I will be giving you a life update on what’s been going on and (if you didn’t know) my pregnancy journey! This is a special episode for me because I am only a couple weeks away from my due date and I am so excited for what’s coming next. Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 30 Aug 2022 | 2022 FB/Meta Ads changes and why your ads manager must be skill building | 00:19:34 | |
Over the past two years there have been more changes to running ads than the entire time I’ve worked with them. Before, running ads was pretty simple… Fast forward to now and we’ve got different attribution times, higher costs per leads, more competition, the list goes on. This is not to say ads aren’t beneficial - if you have the right funnels in play. This just means it requires more skill building to keep up with the ever-changing industry in order to stay efficient and cost-effective. In today’s episode talk about how ads have changed over time and why it’s so important to be up to date with these changes. In order to keep up with the changes, I then talk about why you or your ads manager should be constantly skill building, and some of my favorite resources for you to build your skills. Tune in! Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 06 Sep 2022 | How to know if your business investments will pay off | 00:15:57 | |
One of the most common questions I get about ads is whether or not they’re worth it. No matter what you do or where you’re at in your business, you’re going to inevitably need to invest at some point to scale. It may be intimidating at first, but ultimately investing (dare I say) will always give you some sort of return on investment – even if it’s not the way you pictured it. In today’s episode, we’re going to take a deeper look at business investments and why they are so crucial. I offer a different perspective on investments and discuss why monetary returns aren’t always the best kind of returns to get. Listen in for more! Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 13 Sep 2022 | How 7-figure coaches invest in ads | 00:19:37 | |
Whether you’re new to investing in ads or have years of experience, the truth is investing takes serious strategy and commitment; the difference, however, between those who have experience investing from those who haven’t can be monumental. Having worked with both, but now focusing on high-revenue coaches, I have seen what it’s like from all perspectives. What I talk about in today’s episode are some of the key differences between the way 7-figure coaches may invest in Facebook ads compared to newer coaches. I will then talk about the behavior differences between the two and how it also affects their success. And finally, I talk about ways to prevent any bad experiences you may face when doing it for your own business. Stay tuned! Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 20 Sep 2022 | 2022 Meta/FB Ads Trends | 00:15:57 | |
Over the years I have seen FB ads change drastically. From IOS 14 tracking interruptions to a more saturated market to changing the name from “Facebook” to Meta. But one thing is the same – in order to be successful in ads you MUST be aware of the trends. In today’s episode, I talk about some of the trends I have seen in 2022 and what I predict will continue to excel in the next year. I talk about some strategies you can use in your business and ads to make them more successful; and finally, I discuss how having a strong organic marketing strategy is fundamental for a successful ads campaign. Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 27 Sep 2022 | How I cut my business expenses in half and increased performance | 00:24:29 | |
Every business owner’s goal is to have low expenses and high profits, right? Well, after evaluating my business, I was able to cut my busines expenses in HALF. And the best part? Profits increased, systems became more streamlined, and I was able to focus more on increasing client experience! In today’s episode I talk about how I was able to cut my business expenses in half by reevaluating unnecessary expenses and subscriptions, switching from using independent contractors to in-house employees, and creating SOPs and video trainings for every system in the agency. Stay tuned! Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 04 Oct 2022 | What happened when I slowed down my business growth | 00:19:59 | |
If you’ve been in the online business space for any amount of time, I’m sure you’ve heard all about the “hustle culture.” It’s “make 10K in a day with my program” or “the more you put in, the more you’ll get out!” and “create freedom today with xyz…” but at what cost? I’ve done both hustling and slowing down and, not that there's anything wrong with that life, have found by slowing down in my business and being more intentional with my time I’m able to not only have a more successful business but TRUE freedom in my life. In today’s episode I talk about 5 things I noticed once I slowed down my business growth. I talk about the benefits it had on my personal/social life, which ultimately allowed me to become a mom; I talk about having the time to create fool-proof SOPs and trainings for my team in order to have a more functional business; and I also talk about how staying present allowed me to propel my business forward by taking the time to review all aspects of my business. Listen in! Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 11 Oct 2022 | 5 Ways To Make Your Offer More Valuable Without Discounts | 00:16:09 | |
Gaining success in your business has been the long asked question for entreprepreneurs. But, at what cost to you - or your offers? It is a common misconception that if a launch doesn’t go the way you planned you should just discount it and chock it up as a loss. I’m here to tell you there IS a way to make your offer more valuable without any discounts (or definitely a lot less!). In today’s episode I’m going to talk about the difference between what an offer is and what a product is. This is commonly used interchangeably when in fact they are two different things. I will then go over 5 ways to increase your offer without discounting your services or offers. Finally, I will go over how to know what changes to make in order to get the most success. Stay tuned! Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 03 Jun 2019 | Three marketing strategies you must have for success | 00:14:36 | |
Making one marketing strategy that doesn’t address people in different parts of your sales funnel can set you up for failure. In this episode, I go over the three marketing strategies you must have if you want a successful marketing campaign Listen to this episode and implement these strategies into your campaign to be sure no potential clients are being missed. These strategies are geared towards building an actual brand that is resilient and sustaining instead of trying to make quick sales now and ensure stability for years to come. Related episodes: Your first steps before creating a marketing strategy: https://yourwellnessmarketer.com/episode14/ Creating your first content plan: https://yourwellnessmarketer.com/episode10/ For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer Visit yourwellnessmarketer.com for wellness marketing education, tips and services. | |||
| 18 Oct 2022 | How To Deal With The Roller-Coaster Emotions Of Entrepreneurship | 00:21:11 | |
Becoming a business owner has been one of the most rewarding, and humbling, experiences I have ever had. I was able to grow a successful ads agency, help an array of business owners and coaches, and build a life of freedom. On the other hand, it brought up every feeling imaginable and made me confront the deepest parts of myself. As rewarding as the freedom is, entrepreneurship is hard, which is why many people fail. But if you’re able to overcome those challenges you discover an inner strength that sparks so much power it becomes addicting. In today’s episode I’m going to discuss one of my favorite topics: how to deal with the roller coaster of emotions that arise with entrepreneurship. I go into what makes being an entrepreneur so hard, and how it has nothing to do with the journey. I will then talk about why discomfort is actually a good thing, and how I overcame my fear in my business. Finally, I talk about how hitting milestones don’t make things easier and what they actually do. Stay tuned! Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 25 Oct 2022 | Should I still run FB Ads during the holidays? | 00:14:12 | |
We’ve almost reached the end of 2022! How wild, right? This time of year raises the question… Should you continue to run FB ads during the holiday season? There is no right or wrong answer to this, but in today’s episodes I’m going to explain an idea of what to expect with your ads in Q4. I will also be talking about whether you should run your ads during the holidays, what I don’t recommend for coaches during this time, and how to manage your ads during the holiday season. Stay tuned! Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 10 Jun 2019 | Which analytics to measure for your online wellness business | 00:17:34 | |
Too many marketing strategies don’t have an analytics plan. I see business owners blast ads and social media campaigns without knowing how to properly measure their success or even what analytics they should be looking at on a regular basis. In this episode, I go through my top 4 insights I think are most important for online wellness businesses. Use these insights to measure the progress of your online business to ensure you’re moving in the right direction and have successful marketing campaigns. For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer Visit yourwellnessmarketer.com for wellness marketing education, tips and services. | |||
| 16 Jan 2023 | I'm Back - What to Expect in 2023 | 00:09:53 | |
The Scaling to Freedom Podcast is back! 2022 was a year of growth, change, and new journeys. After a much needed maternity leave, we are back better than ever and ready to share with YOU everything business growth related. In today’s quick episode I discuss some major changes we are making to the podcast, including really zooming in on those 6- and 7-figure female entrepreneurs and coaches. This podcast can help anyone who needs the information, but we are really going to focus on how ads help this group specifically. This year we are also going to focus more on the BTS of our business, what exactly we do, and how this will help YOU reach your goals effectively. Stay tuned for 2023… It’s going to be a big year! Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 23 Jan 2023 | 6-Figure Launches: The most successful strategies I see behind the scenes | 00:13:28 | |
If you're a coach in this space, I'm sure you've seen your peers share their amazing results with big numbers after their launches. Curious what these successful launches have that make them so successful? I've been a part of A LOT💰 of successful coaching programs and course launches. I've ran ads for near-million-dollar launches, and when looking back at them all, they all have a few things in common. I put together the 5 things ALL of the successful launches I've been a part of had. On the Scaling to Freedom Podcast I am sharing these 5 things that are a must-hear if you're a coach aspiring to reach your launch goals or keep your successful launches successful for the long run. Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 30 Jan 2023 | Maternity Leave Recap as an entrepreneur - How it worked out, insights and what I would do differently | 00:27:46 | |
When I was pregnant, I tried to binge as much content as possible about maternity leaves for entrepreneurs. I'm pretty sure I finished in a single afternoon because there was so little of it. When you are an entrepreneur ready to take maternity leave, you don't get to just let your boss know you'll be out for x amount of weeks. There is a TON of planning and a million details to take care of. Before my maternity leave, I shared my plan on the podcast with the caveat that I hadn't carried it out yet. Well, now I have and this week on the Scaling to Freedom podcast I share a recap of how it went, insights, things I would do the same and things I would do differently. If you're an entrepreneur looking to have children in the future or are pregnant now, this one is for you 💕 Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 06 Feb 2023 | Characteristics of our highest-return clients and why you should care | 00:20:35 | |
I have been in client services for almost a decade, when I started out in 2013 building websites as a freelancer. Over the years, there are so many mistakes I've seen clients make that make it almost impossible to serve them at the highest level. This isn't about being a good client to be fun and easy to work with. This is about getting the most out of your investments, making good decisions and heading towards your goals. There are ways that you might be blocking your team from their fullest potential and if you have big goals, this could be the death of them. This week on the podcast, I gather the top characteristics and behaviors from our BEST clients that get the HIGHEST return on their ads and listed them out on the podcast. If you have a team, and certainly if you invest in ads, this one is for you. Listen in to see what these clients have that give them the best results on their journey to 7 and multiple 7-figures. Quick hint: ALL of these clients make at least 7-figures a year, and there is a reason for that! Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 14 Feb 2023 | When will I get a return on my ads? Variables that affect your return and how to calculate it yourself | 00:21:04 | |
When should you see a return on your ads? I don't think there is a more asked question 😅 When we make investments, we're often anxious to start seeing that return come back. When is pulling out too early? Or when are we just wasting our money? That's what I'm breaking down this week on the podcast. Listen in to know what to expect when getting a return on ads and what that timeframe might look like for you! Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 21 Feb 2023 | Women supporting women (or not) as entrepreneurs - Personal values check | 00:09:44 | |
| 28 Feb 2023 | Are you growing or scaling? Avoiding nightmare burnout | 00:15:46 | |
"I want to burn my business to the ground." I've heard this exact statement from many coaches. Coaches that have very glamorous Instagrams of high cash months and raving testimonials. The truth is, growth can be painful and if your business isn't ready for the high volume, it can be an absolute nightmare leading to intense burnout. This week on the Scaling to Freedom podcast I break down scaling vs. growing and what you need at minimum before ramping up the volume in your business with ads. Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 07 Mar 2023 | 5 Things your competition isn’t talking about as an online coach | 00:25:20 | |
Sharing the behind the scenes reality of what it's like to have a successful coaching business, but this week we aren't just glamorizing the wins. We are chatting about the dark side. Because there's that, too. And if you're in it or have been, I want you to know that you're not alone. Tune into this week's episode on the Scaling to Freedom podcast to hear the reality of what ALL coaches go through at one time or another. Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 14 Mar 2023 | My first 6 months as a single mom Entrepreneur | 00:28:21 | |
When I was ready to become a mother, a part of me feared what it would do to my business. Would I be able to keep working this hard? Would I lose love for it? Would I be able to juggle them both? Would I still have a business afterward? These fears certainly didn't stop me from becoming a mother, but they did make me extremely curious about what this experience was going to be like. And I'm so grateful to have conquered through the first 6 months - as a single mom entrepreneur. On the podcast this week, I shared my story of my experience over the past 6 months juggling both, handling postpartum, the things I loved and the things I struggled with. Tune into the Scaling to Freedom podcast to hear my experience. Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 28 Mar 2023 | Offer not selling? Here’s how to find out why | 00:16:41 | |
Tell me if this sounds familiar: ✔️People are signing up for your freebie or webinar ✔️They're opening the emails ✔️They're clicking the links ❌But they're just not buying If this is your scenario, I understand the frustration. In my years of experience working on successful evergreen funnels and live launches, there is ONE way to find out for sure why this is happening. That's what I cover this week on the Scaling to Freedom podcast. I'm going to give you step-by-step directions on what to do in this scenario so you can find out why your offer isn't selling and what to do about it so you can get your business to the place of high ticket sales and growing impact. Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 04 Apr 2023 | Social Media Trends that work in 2023 with Mandy Emerson | 00:36:37 | |
This week on the podcast we brought on a special guest, Mandy Emerson who is the founder of The Fierce Social Society to come on and break down the social media trends of 2023 so you can keep up with the newest changes and still generate sales from your Instagram despite how different things are now! We chatted about whether social media is still worth it, common mistakes, what to do about them and how to revive a dead account! You won’t want to miss this episode 🎙 Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 11 Apr 2023 | Why you should be running Facebook (Meta) and Instagram ads in 2023 | 00:15:57 | |
| 18 Apr 2023 | Inject cash into your coaching business in between launches | 00:11:29 | |
Have you been trying to increase business profits during uncertain times, but feel like no matter what you do, nothing seems to work? Stop wasting time on ineffective tactics and learn how to use bundles, flash sales, affiliate programs, and more to rapidly boost cash flow and achieve lasting success. In this episode, I share six quick cash injection ideas to up level a coaching business and achieve freedom, from bundles and flash sales to affiliate programs and no-brainer offers. Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 24 Apr 2023 | Membership Growth Hacks: Strategies for Consistent Sales & Happy Members | 00:16:15 | |
If you have a membership as one of your offers in your product suite, you know selling an ongoing membership is so different from selling a group program, course or 1:1. With memberships, we need a constant flow of people coming in and as few people as possible dropping out. This week on the Scaling to Freedom Podcast, I share the strategies we see work the best in the agency for our clients with memberships. I talk about how we keep these memberships flowing with new members. A must-listen if you have a membership! In this episode, you will be able to:
| |||
| 01 May 2023 | 3 High-Converting Funnel Strategies for Coaches we see work best in the agency | 00:16:15 | |
Are you an entrepreneur looking to increase your revenues? Do you want to know how to maximize your sales funnels with evergreen webinars, downsells, and launching events? I'm here to provide you with the solution to unlock your full potential. The key to marketing success lies in establishing strong relationships with potential customers. By understanding the needs of their target audience, entrepreneurs can effectively tailor their marketing strategies, messaging, and product offerings accordingly In this episode of Scaling to Freedom, I share three successful funnel strategies to help ambitious coaches achieve the freedom and success they desire.
Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 16 May 2023 | When your ads are attracting the wrong leads: How to increase lead quality that has nothing to do with audience targeting | 00:13:56 | |
If you're feeling frustrated and overwhelmed by your ad targeting efforts, constantly tweaking your messaging and targeting but still not attracting quality leads that convert, then you are not alone! A common misconception is that if there's no lead conversion from your Facebook ads it's because of the targeting, or algorithm but what if I told you that's rarely the case? In today's episode, I am going to discuss 5 ways to easily improve your lead quality - that doesn't involve your ad targeting - to get better conversion. Stay tuned! Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 23 May 2023 | Do I have to keep doing sales calls for my coaching program? Sales calls solutions, benefits and when to stop | 00:12:05 | |
| 09 May 2023 | Mastering Systems for Scaling Success with Brooke Scott | 00:27:32 | |
If you're feeling the overwhelming frustration of investing in expensive software and training programs for efficient scaling, only to see minimal results and stagnant growth, then you are not alone! Entrepreneurs who want to scale efficiently, have you been led astray by these common myths about the importance of having the right systems in place? Myth #1: Scaling is all about working harder, not smarter. Myth #2: Systems are just a luxury, not a necessity. Myth #3: Scaling too quickly will lead to burnout and failure. But fear not, Brooke Scott is here to bust these myths and reveal the truth about scaling efficiently. Today’s episode features Brooke Scott, owner of Agency TwentyThree, who specializes in all things systems. Are you ready to learn the secrets to successful scaling? Stay tuned! Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 17 Jun 2019 | Lacking this can destroy your online wellness business | 00:09:58 | |
There are special skills you need to make a wellness business work - I’m sure you are all aware. But most people are thinking of the technical skills. If you don’t have the technical skills to offer a great product or service, your business probably won’t do very well - TRUTH. But there are other skills that are just as vital that I constantly see a lack of with my clients. I would even consider these fairly rare. The good news is they can be simple to get. Once you’re aware of them and their importance, you could be in a MUCH better position to succeed. In this episode I break these down to offer clarity to marketing your wellness business and what ways you need to understand the process to ensure lasting success for your wellness business. For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer Visit yourwellnessmarketer.com for wellness marketing education, tips and services. | |||
| 29 May 2023 | My schedule as a single mom entrepreneur and how I'm juggling it all so far | 00:35:01 | |
If you're feeling overwhelmed and burnt out trying to balance work and single parenthood, constantly struggling with time management, then you are not alone! As a single mom entrepreneur, I share the juggling act of running an agency and raising an eight-month-old daughter. But just as I get into the swing of things, the workload at the agency picks up, employee changes happen, all while adapting to the constant changes of the first year milestones. In this episode, I talk about what has worked for me to succeed both in my business and in parenthood, while still maintaining my sanity. Find out in this episode of Scaling to Freedom. Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 06 Jun 2023 | Breaking Introvert Stereotypes: Building a Business Your Way with Lindsay Maloney | 00:24:07 | |
| 20 Jun 2023 | Boost Sales with Hyper-Personalized Email Sequences: Abbi Perets' shares inside tips on funnel building | 00:49:02 | |
Do you want to see a significant increase in your email engagement and sales? Are you tired of struggling with impersonal and ineffective email marketing? Look no further. Our guest, Abbi Perets, will be sharing the solution to achieving personalized and authentic email sequences that will lead to a boost in your desired outcome. Say goodbye to cookie-cutter emails and hello to genuine connections with your audience. By implementing Abbi's techniques, you'll see a transformation in your email marketing strategy that will result in higher engagement and ultimately, increased revenue. Don't miss out on this opportunity to take your email marketing to the next level. In this episode, you will be able to:
Resources: | |||
| 27 Jun 2023 | Scaling Your Group Coaching Programs: Ways to Serve More Clients and Increase Offer Value | 00:15:14 | |
Scaling your group coaching program doesn't have to mean sacrificing quality! In this episode, I share five powerful ways to increase your capacity without burning out. But wait... what should you do if you've already overcommitted and feel like you're drowning? Tune in to find out. In this episode, you will be able to:
| |||
| 04 Jul 2023 | Ditching Bro Marketing for Authenticity in your coaching business | 00:19:13 | |
Show notes (approximately 300+ words): Do you want to establish a reputable coaching business without resorting to shady bro marketing tactics? In this article, I'll share the key to building trust and a strong reputation in your coaching business. You'll learn how to connect with potential clients authentically and create a positive reputation through ethical marketing practices. By implementing these strategies, you'll be able to establish a thriving coaching business without sacrificing your integrity. Say goodbye to bro marketing and hello to a reputable coaching business that attracts loyal clients who value your expertise and authenticity. Here's a closer look at what I discuss in this episode:
Resources: | |||
| 11 Jul 2023 | Revealing my takeaways from 100 Conversations I've had with coaches and course creators | 00:24:08 | |
When trying to scale their business, coaches sometimes fall prey to certain misconceptions, especially about digital marketing strategies. One such misconception involves the role of ads, which some mistakenly regard as a miracle solution that can replace organic marketing completely. However, in reality, it's not an either-or situation. Ads and organic marketing efforts should work in unison, complementing each other to create a robust and effective marketing strategy to reach the target audience. In this episode, I will be sharing what I learned in my first 100 sales calls, allowing you to understand ads and potentially be validated in some of your struggles. In this episode, I talk about:
Resources: | |||
| 08 Jul 2019 | Get more clients by reducing friction in your wellness business | 00:12:37 | |
Friction is what prevents potential clients from working with a business or staying with one. It bogs down systems, slows processes and is often less efficient. In the fast-paced world we not live in, people are expecting efficiency and convenience. If you aren’t keeping up with this trend, your competitor may be stealing your potential business and your wellness business is bound to hit a glass ceiling in growth. In this episode I go over four of my favorite tools to use to create frictionless processes in my own business, as well as my clients’ wellness businesses. I have a lot of experience with these specific tools and have seen the impact they have made in the processes of various wellness businesses and marketing campaigns. For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer Visit yourwellnessmarketer.com for wellness marketing education, tips and services. | |||
| 18 Jul 2023 | The Real Culprit Behind Low ad returns for Some Coaches and the formula for ad returns | 00:15:04 | |
In this episode of the Scaling to Freedom podcast, I reveal why ads often fail for some coaches. From understanding the right messaging to optimizing your sales process and offer, I'll unravel the formula for ad success. There is a proven strategy that can help you increase your ad success and achieve a positive ROI. In this episode you will learn...
Resources: | |||
| 25 Jul 2023 | The costly consequences of pausing ads, how it can derail your revenue growth, and when pausing is okay | 00:12:57 | |
On this episode of the Scaling to Freedom podcast, I delve into the consequences of pausing ads and how it can disrupt the algorithm's performance. But what happens when the top-of-funnel leads slow down and organic growth is hindered? Find out in this episode, where I reveal the truth about pausing ads. In this episode I talk about...
Resources: | |||
| 01 Aug 2023 | Top Green flags that show you're ready for ads | 00:13:42 | |
Are you ready to run ads? In this episode, we uncover the green flags that determine your ad readiness. But be warned, if you're not making sales and your messaging isn't on point, you might find yourself stuck in a never-ending cycle of ad frustration. By nailing the messaging, understanding the time it takes for ads to be effective, and having the financial capacity to invest consistently, you can achieve better results with their ad campaigns. Here’s a closer look at what I discuss in this episode:
Resources: | |||
| 08 Aug 2023 | Are Paid Webinars the way? Pros and cons with case study | 00:17:44 | |
Discover the pros and cons of hosting paid webinars to grow your business. Learn how paid webinars can offset ad costs, attract committed leads, and increase perceived value, but also consider the drawbacks of fewer leads and higher expectations. Stay tuned to find out about a case study of a successful event with guest speakers that generated significant revenue, leaving you wondering how it all unfolded.
Resources: | |||
| 15 Aug 2023 | Can you afford ads? The metrics you need to know and how to make Data-Backed Advertising Decisions | 00:17:44 | |
If you're feeling frustrated and overwhelmed by the lack of results from your advertising efforts, then you are not alone! Many online coaches and course creators find themselves confused about which ads to run and how to measure their success. They may be spending hours creating and launching campaigns, only to see minimal engagement and little return on investment. Instead of attracting their ideal clients and growing their business, they are left feeling discouraged and unsure of how to move forward. Stay tuned to discover the truth and how you can utilize data and metrics to make informed decisions about your ads.
| |||
| 22 Aug 2023 | Maximizing Ad Returns in 2023 | 00:19:29 | |
Do you want to boost your online coaching business's return on investment in 2023? Are you looking for a way to maximize your advertising efforts and achieve greater results? Well, I have the solution you've been searching for. I will show you how to enhance your advertising strategies and generate increased profits for your small business in the online coaching space. Get ready to unlock the potential of your business and enjoy a higher return in the coming year. In this episode, I unveil the ultimate 2023 ad return secret, exposing the irony of weak messaging in the online coaching space and share my goal of helping businesses achieve a strong return on investment through strategic marketing efforts. You will:
| |||
| 29 Aug 2023 | Embracing the Journey: Lessons Learned in my first year as an Entrepreneurial Mother | 00:25:13 | |
Stepping into the arena of motherhood and entrepreneurship, I thought I had it all figured out. But then, reality hit me like a ton of bricks. The demands of both roles collided, leaving me exhausted and overwhelmed. Little did I know, the key to survival was hidden in unexpected places. Join me as I unveil the surprising twist that transformed my journey, and discover the powerful secret that changed everything. Will I find the balance and success I so desperately seek? Stay tuned to find out. In this episode, you will be able to:
Organization and systems are everything when it comes to managing both motherhood and entrepreneurship. By creating routines and implementing effective systems, I've been able to free up mental capacity and focus on what truly matters. - Christina Bernhard Lessons from a seasoned entrepreneur's first year The resources mentioned in this episode are:
| |||
| 15 Jul 2019 | Find what sets your wellness business apart from the rest | 00:10:05 | |
There is a lot that goes into making your wellness business marketing successful, but there are ways to doom your marketing strategy from the start. Not knowing what truly sets you apart from your competition could take away any chance you had at reaching your business goals. Some feel they know what sets them apart until they see that their answer is the same as everyone else’s: that they care, or they provide the best service. The problem with this is most people are saying these things and no one can prove it until AFTER you make the sale. So… that creates a pretty tough sale. In this episode, I walk you through an exercise that will help you uncover your unique value proposition that you can use in your marketing strategy. You can download this free activity to find your unique proposition here: https://yourwellnessmarketer.com/resources/ For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer Visit yourwellnessmarketer.com for wellness marketing education, tips and services. | |||
| 26 Sep 2023 | Behind the scenes of the most successful coaching launches I have seen | 00:16:37 | |
Unleash the secret sauce behind successful online coaching business launches. Picture this: you've got an amazing program or product ready to launch - but do you have the optimum presentation, pitch-perfect messaging, the ideal price point, and unparalleled levels of support to guarantee its success?
| |||
| 03 Oct 2023 | Balancing Motherhood and Entrepreneurship: 5 things I've stopped doing in my business since becoming a single mom | 00:16:13 | |
Ever felt overwhelmed with trying to balance motherhood and entrepreneurship? As a single mom and business owner, I've had to let go of certain habits that were hindering my growth in both these roles. One of these was the fear of firing clients who simply didn't align with my vision, causing unnecessary stress. Sharing personal stories and experiences, I take you through my journey, discussing how giving up such habits has brought peace and consistency in my professional and personal life. | |||
| 10 Oct 2023 | ENCORE: Boost Sales with Hyper-Personalized Email Sequences: Abbi Perets' Shares Inside Tips on Funnel Building | 00:49:02 | |
Do you want to see a significant increase in your email engagement and sales? Are you tired of struggling with impersonal and ineffective email marketing? Look no further. Our guest, Abbi Perets, will be sharing the solution to achieving personalized and authentic email sequences that will lead to a boost in your desired outcome. Say goodbye to cookie-cutter emails and hello to genuine connections with your audience. By implementing Abbi's techniques, you'll see a transformation in your email marketing strategy that will result in higher engagement and ultimately, increased revenue. Don't miss out on this opportunity to take your email marketing to the next level. In this episode, you will be able to:
Resources: | |||
| 22 Jul 2019 | How to craft your offer for your wellness business | 00:07:43 | |
Obviously marketing is important. That’s why I’ve dedicated my life and my entire career to it. I wanted to bring something with the most valuable to business owners and marketing is where I landed. But what are you marketing? Marketing never works if the product isn’t good enough. Your offer has to be solid. And not just solid. You need to make it a no-brainer to work with you or buy from you. This might not be a surprise, but if you make your offer too good to resist, your marketing will get a lot more effective. In this episode, I go over how to craft an offer for your wellness business and ways to make it even better. For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer Visit yourwellnessmarketer.com for wellness marketing education, tips and services. | |||
| 29 Jul 2019 | Score better leads by defining your message for your wellness business | 00:08:37 | |
Before you get down to marketing your wellness business, you need a clearly defined message that you are marketing. Consistency is everything in your marketing strategy, so having a message to root your strategy and guide your direction in your business is so important. In this episode, I help you break down the parts of your message and how to put it all together. Once you have it’s parts, you can create a statement you can refer to when creating all of your marketing campaigns to be sure everything is in line with your branding message. Free download: 5 Steps to your wellness business marketing strategy https://register.yourwellnessmarketer.com/5stepsdownload 5 Steps Episodes mentioned: For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer Visit yourwellnessmarketer.com for wellness marketing education, tips and services. | |||
| 05 Aug 2019 | Make your wellness business services even better | 00:11:26 | |
One thing I discuss in my 5 steps to a wellness business marketing strategy is crafting your offer. By your offer, I’m talking about your wellness business services. This is crucial to making your wellness business successful and with all the competition out there, we can’t screw this up. In this episode I talk about the importance of making your offer the best and many ways to do it. I will walk you through the process of evaluating what you have versus what is out there and how to make your services competitive. Tune in to turn your already-so-good services into the best packages you have ever created for your clients. Use these packages to show your audience it’s a no-brainer to work with you. https://register.yourwellnessmarketer.com/5stepsdownload For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer Visit yourwellnessmarketer.com for wellness marketing education, tips and services. | |||
| 12 Aug 2019 | Start your wellness marketing from zero | 00:09:10 | |
When you first start your business or your marketing strategy, it can be incredibly challenging to weed through all the noise. There is SO much advice out there, conflicting strategies and as you can see right away, a lot to learn. I don’t want people to be overwhelmed during this time, because they should actually be excited! In this episode, I give you the advice I have learned when helping clients start their marketing from zero. I will give you the do’s and the don’ts and give you what you need for your first steps. Starting off matters so much and if you don’t do it right, you will just be starting over again in the future. Here’s the free stuff I mention in this episode: Weekly Strategies: 5-Steps: https://register.yourwellnessmarketer.com/strategy-download For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer Visit yourwellnessmarketer.com for wellness marketing education, tips and services. | |||
| 19 Aug 2019 | Marketing Strategy Sessions: What to expect | 00:16:57 | |
Marketing strategy sessions can be a huge game-changer for your business. Sitting down with a professional to give you a plan to grow your online presence is a really important step for your business. Many marketers and agencies offer this service, so it’s important to know what they should include and what you should get out of them. In this episode, I go over the different pieces of a marketing strategy session so you can understand the process and make sure you’re getting everything you need out of them. Other related episodes: Define your mission episode: https://yourwellnessmarketer.com/episode13/ Define your target audience episode: https://yourwellnessmarketer.com/episode16/ Choosing your niche episode: https://yourwellnessmarketer.com/episode15/ Defining your message episode: https://yourwellnessmarketer.com/episode24/ If you would like to sign up for a one-time strategy session with me, click the link below: https://register.yourwellnessmarketer.com/strategy-sign-up-form For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer Visit yourwellnessmarketer.com for wellness marketing education, tips and services. | |||
| 26 Aug 2019 | Choosing between personal brand and business brand: How to do both | 00:11:05 | |
There are times I get asked whether a client should focus on their personal brand or their business brand. Building a brand takes a lot of work and consistency. Since it takes so much work, I understand why some business owners struggle to build both and often want to know which one they should focus on the most. In this episode I describe the difference between the two and why they are important. - SPOILER ALERT - In this episode I choose both and believe they are both equally important. Tune in to hear why they’re both important and ways you can build them both at the same time. For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer Visit yourwellnessmarketer.com for wellness marketing education, tips and services. | |||
| 02 Sep 2019 | 5 ways to create more content for your wellness business | 00:11:19 | |
I talk a lot about creating a lot of content consistently. It’s sooo important to stay consistent and build a brand of trust and authority through content creation. When using content creation to build authority, you must be consistent. Creating valuable content and then disappearing will hurt your brand and your reputation. When your audience wants more and you are nowhere to be found, you can bet your competitors are taking your audience sooner or later. Unfortunately, you can’t just create content and it all work for you. It must be quality, which means your creative gears must always be going. This can be easier said than done, so in this episode I give you 5 ideas that can help you generate more quality content. One year of free weekly wellness marketing projects to grow your wellness business: https://yourwellnessmarketer.com/oneyearsignup/ For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer Visit yourwellnessmarketer.com for wellness marketing education, tips and services. | |||
| 09 Sep 2019 | Top five content planning mistakes | 00:13:18 | |
I’ve spent quite a bit of time talking about strategy and preparing for it. There is still a lot more great things coming to you about strategy! But for now, I want to go over content, because it’s such an important piece of your wellness marketing strategy. I kick off this new content series with the top five mistakes business owners make in their content plan. I feel like enough people aren’t talking about this stuff! They are mistakes I see so often and can be SO frustrating for the person trying to keep up with their content plan. Listen in so you can avoid these top 5 mistakes and create a better content plan for you and your wellness business. For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer Visit yourwellnessmarketer.com for wellness marketing education, tips and services. | |||
| 16 Sep 2019 | Consistently create high quality content with these content marketing tools | 00:13:48 | |
As part of my content series, one thing I know that is so important is TOOLS. Different software can change your entire business. The functionality of certain tools can shave off several hours of work, as well as create even better results I, myself am a tool and software nerd. I will try just about everything for at least a month and I’m always bouncing around. When it comes to content creation, there is SO much out there. In this episode, I go over four tools that I just love. You will hear me ramble about how much I love some of them and you can bet it’s genuine excitement, so excuse my geeking out! I narrowed it down to four because you can really go overboard in this area. And it can cost a ton of money. The best part of these four is three of them are free! And the one that isn’t, is one so good that it’s the last tool I would ever give up if I had to! For more information and access to these tools, go to https://yourwellnessmarketer.com/tools/ For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer Visit yourwellnessmarketer.com for wellness marketing education, tips and services. | |||
| 18 Sep 2019 | Setting Strategic Goals with Patricia Bohl | 00:16:31 | |
Here goes my first guest on the show! Patricia Bohl is the founder of Patricia Bohl Marketing where she helps yoga instructors build their businesses! Patricia joins me in talking about setting goals for your life and how to determine what those goals are. We talk about what it means to set goals and Patricia gives tips on how to create meaningful goals and how to tell if your goals are big enough! Patricia mentions creating SMART goals and clarifies misunderstandings and myths when it comes to goal setting. As promised in the episode, here is the SMART goals acronym! Specifice Measurable Attainable Relevant Time-based Patricia is also the host of the Yoga Marketing Summit that starts NEXT WEEK! The Yoga Marketing Summit is a virtual summit that is free until September 23. You can get your free ticket to the marketing summit here: https://marketingforyogateachersummit.com/marketing-for-yoga-teachers-summit Find Patricia on instagram @patriciabohlmarketing For more DIY marketing resources for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer Visit yourwellnessmarketer.com for wellness marketing education, tips and services. | |||
| 24 Sep 2019 | The importance of building an email list and how to get started | 00:16:36 | |
Building an email list is something everyone should be making a top priority. I know many people are doing things here and there, but they aren’t using their fullest potential and going all in on the idea. Growing your email list by collecting email addresses from those who are interested in the topics you are creating content about is your life blood of your online business. Some may argue your email list IS your business. So, knowing how to grow this is a really big deal! In this episode, I go over why you should build an email list and how to get started. Lead magnets are the best way to do it. You want these lead magnets to be targeted and effective. I have been hired a million times to create them for businesses, when honestly… If you have the time, you could probably make them yourself. Although, it can be strategic if you have more money than time, I know that’s not often the case for many online business owners starting out. Hiring someone to create a lead magnet for you can be really expensive. Lead magnets require coming up with content, writing, editing, designing, more editing and all of this is usually times however many pages! That’s a lot of time to pay a freelancer to do it. For some people they prefer to hire out and if that’s you, I offer services for that, but my GOAL is that you don’t have to hire me! Seriously! If you have the time, the most valuable thing you can do is have more control of your own marketing. Some things need to be done by a professional if you want them done well, but lead magnets? You got this. If you’re interested in my upcoming Lead Magnet Workshop, get on the waitlist or register here: https://register.yourwellnessmarketer.com/leadmagnetworkshop/ For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer Visit yourwellnessmarketer.com for wellness marketing education, tips and services. | |||
| 30 Sep 2019 | Most popular lead magnets: Which is right for you? | 00:15:09 | |
Last week I talked about the importance of building your email list. If you aren’t sold on why you should be building your email list or making it a number one priority and haven’t checked out that episode, listen to it here If you’re here, you’re probably well aware of its importance since you’re curious about which type of lead magnet to create next. Let me tell you- you have a TON of options here. There are so many amazing ways to create REALLY good content for your audience that they can learn, get results and interact with. In this episode, I go through the steps you need to take to see which type of lead magnet is for you and what you’re wanting to offer. Those of you that have signed up for my upcoming lead magnet workshop: Listen to this episode so you can have a good idea of the type of magnet you want to create. This will help us go through the steps of how to create it to make sure it converts well, fits in your marketing strategy, attracts the right audience, brings the most value possible and the steps you will need to take to make it happen. If you aren’t signed up for the workshop, you can get all the details and registration below. We will be getting together on October 14th at 7 p.m. CT to go through step-by-step how to create your own effective and professional lead magnets without hiring a freelancer. All workshop attendees get access to a toolkit with all the resources you’ll need, along with lifetime access to the workshop recording. Check out a sneak peek of the toolkit For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer Visit yourwellnessmarketer.com for wellness marketing education, tips and services. | |||
| 07 Oct 2019 | What happens when you take your wellness business online | 00:18:23 | |
If you’re a wellness professional that has built a practice that you want to take online, it’s essential that you learn to navigate this new space. In order to be successful marketing yourself online, there are necessary shifts you will have to make to succeed. Almost all of my clients in the past have experienced this transition and the process to understanding where to start is the same. You have to be aware of the differences between marketing yourself locally and jumping into a saturated sea of competition all fighting for the spotlight. But don’t let that discourage you. While the competition is high, I can assure you, so is the abundance of potential clients, students and customers interested in what you have to offer. In this episode, I will talk about:
Find podcast transcript and resources here. Visit yourwellnessmarketer.com for wellness marketing education, tips and services. | |||
| 14 Oct 2019 | What is branding and why should you care | 00:20:13 | |
When I started my marketing career in the corporate world, the shift in branding grew out the company by 50% after being in business for over 20 years. That’s a big jump for being so far into a company. The company steadily grew for years and then plateaued because the world had changed and their marketing didn’t change with it. This is what happens if you don’t keep up with the trends of what your audience is going to respond to. One heavy shift that has been made in consumers is the desire for trust. We’ve had our many years of pushy salespeople that inspired “No Soliciting” signs on front doors and the practice of never answering a number we don’t know to avoid sales conversations. Now we want authenticity and to gain that, we must have a strong brand. I see Facebook ads telling people you can skip this step and that you don’t need to do all the things it takes to build a brand and I just shake my head. They are right, but at what cost? At the cost of never building something that brings YOU business. At the cost of having to chase every single lead that comes into your business. Branding is a long term game, but trust me when I say patience is worth it. In this episode, I break down:
If you want consistent leads coming into your online wellness practice, this episode is for you. Find podcast transcript and resources here. http://yourwellnessmarketer.com/episode36 For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer Visit yourwellnessmarketer.com for wellness marketing education, tips and services. | |||
| 21 Oct 2019 | Where to start when taking your wellness business online | 00:19:17 | |
Starting from scratch online or restarting can be sooo overwhelming. There is so much noise out there and the online world is full of conflicting tips. With all of the resources out there, it’s hard to weed through what should be done NOW versus what should be saved for down the road. Doing everything at once won’t get you very far and doing nothing at all... well, you know. You have to start from the beginning and if you’ve been in business online for quite some time with no results, you might need a restart. These episodes are my favorite because they are the ones I wish I would have found in my beginnings when working through all the dead ends in the beginning of my marketing career. I just wanted someone to give good advice on where to start. I pulled myself in so many different directions that nothing gained traction. When I found THE path that works for every online business, it was a breath of fresh air and I duplicated it with unique adjustments to grow online business after online business. Now, it’s your turn. Get the simple first steps formula in this episode and get started on real growth for your business. I go over each step and walk you through JUST what you need to know to get started and nothing more to make sure you don’t get overwhelmed and the path is clear! Find podcast transcript and resources here. For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer Visit yourwellnessmarketer.com for wellness marketing education, tips and services. | |||
| 28 Oct 2019 | Who are you here to save? Find your target audience | 00:17:24 | |
If you’ve ever launched something with no results, you know how frustrating it can be. You know your stuff is good. I have no doubt that you have amazing things to offer this world. That’s what I love about the wellness industry. You’re out here changing lives and there’s nothing better to do to make a living than that! When you’re out there trying to share your gift and no one responds, it can feel so discouraging, but trust me when I say, it’s part of the process! And most people don’t get it all right on the first try. Or the second. And sometimes not on the 10th either, but your persistence will pay off here. The first thing I want you to start with is your target audience. From my quiz results, I’ve seen that many of you say you’ve “kind of” nailed down your target audience. It’s time to go all in and get this crucial step done before you move forward with anything else. In this episode, I break down the steps to defining your target audience and learning what they need. I will show you exactly what you need to do and give you ideas on how to do it! Don’t hesitate on this one! Finding your target audience could take some time to evolve, so get started right away! Find podcast transcript and resources here. https://yourwellnessmarketer.com/episode38 | |||
| 04 Nov 2019 | Why you’re not consistent | 00:19:29 | |
If you have an online business that hasn’t taken off the way you want to, there could be a few reasons. You’re either being impatient, need a better strategy or you’re not being consistent. I hear this desire for consistency all the time. As I’ve been going through this research phase in my business lately, I’ve been learning so much about the needs and struggles of my audience. Some people don’t struggle with consistency, but many do. It’s not because they don’t have good habits or they’re lazy. Neither of those are true. In this episode, I go over the reasons online wellness business owners struggle to be consistent and what to do about it. I highlight the THREE biggest reasons you struggle to stay consistent and give you the way to squash it. Once you see what’s holding you back, there will be no stopping you. Find podcast transcript and resources here. About Christina Bernhard Marketing is where I have found my home and what I can do for hours on end without it feeling like work. I started my career with a journalism degree and running a marketing department in the corporate world. I began freelancing on the side and marketing quickly became my life. Through my last few years of freelancing and coaching, I noticed a trend of wellness business clients. As someone into wellness herself, I loved these projects and decided to take things to a new level and help as many businesses as I can in this industry I feel so strongly about. I began the journey of turning away everything that wasn't wellness-related to gain as much experience as possible on projects I love and now it's all I do. I'm now in a place where I want to make an even bigger impact and serve more people outside of my one-on-one clients. Can you relate? I've learned from my clients that they feel this way too about their wellness services. So, I'm putting all of my strategies on paper and giving wellness professionals everything they need to expand their business to a successful online brand that attracts their target audience and helps them make an even bigger impact with their gift. If you're ready to grow this thing, I've got you. For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer Visit yourwellnessmarketer.com for marketing education and tips to grow your wellness business. | |||