Salesforce Commerce Cloud Innovations (Natalija Pavic)

Join us for an enlightening chat with the remarkable Thomas Theunen, the brain behind the Rhino Inquisitor blog and the head of Commerce at Forward. Thomas is a remarkable raconteur as he takes us on his thrilling journey from developer to architect and, now, the head of commerce at a Salesforce implementation partner.

Unlock the potential of AI in the realm of Commerce Cloud, with Thomas sharing his experiences with pipelines, Salesforce's Composable Storefront, and, most intriguingly, shirtforce. We also delve into the crucial aspect of secure data storage and the varying regulations across industries. Lastly, we discuss the future of commerce cloud, e-commerce, and AI. Don't miss out on this engaging conversation that spans across a wide array of topics.

Show Highlights:

• Thomas's innovative use of generative AI in creating designs for shirtforce.
• The role of AI in the future of Commerce Cloud, including its application in pipelines, Salesforce's Composable Storefront, and e-commerce.
• Discussion on the secure storage of data being fed to AI services and the importance of adhering to varying regulations across industries.
• Insights on the potential future of commerce cloud, e-commerce, and AI from Thomas’ perspective.
• The exploration of AI applications in creating SEO titles and descriptions, as well as optimizing product catalogs.
• The importance of adhering to data regulations and the potential legal implications when working with AI.

Resources:

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Last week we had a conversation with James Semple, a product manager director that evangelizes composable commerce globally for commerce cloud customers. James walked us through Headless and composable commerce, its history, and Salesforce’s approach to Headless and composable commerce.

In this episode, we continue the conversation with Nathan Marcus, Senior Product Manager for Salesforce Commerce Cloud, and Brian Feister, software engineer lead for Salesforce commerce cloud. We go into some of the specific innovations we are doing for composable commerce and what merchants need to know to get started.

Enjoy!

Show Highlights:

• What makes Salesforce’s Composable Progressive Web App Kit different from other Salesforce products.
• How the Unofficial Salesforce community became an official community.
• How Nathan and Brian’s teams are addressing the composable headless complications for merchants.
• What the details are to make the total cost of ownership and the time to market feasible.
• What merchants need to do to go live and maintain their current environment while going headless and composable.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• github.com/SalesforceCommerceCloud/pwa-kit 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Join me as we sit down with the inspiring Barbara Jones-Brown, CEO and founder of Freeing Returns, a Salesforce partner with a mission to save retailers a whopping half a trillion dollars in loss prevention. Listen to her story, from serving in the USA Military to receiving funding from the Serena Williams Venture Fund and her twenty-year journey in the retail tech sector. Discover how Freeing Returns uses AI on Salesforce's order management system to combat returns fraud, a growing problem costing retailers dearly.

In our engaging conversation, we explore Barbara's journey to becoming a Salesforce partner and how this relationship has empowered her team. Listen to how Freeing Returns' cloud-based application is putting money back into the hands of retailers and providing total retail loss solutions, profit optimization, and data analytics. 

Listen as Barbara shares customer success stories and the biggest lessons she's learned as a solo founder. From the retail industry to smart cities and energy sectors, learn how Freeing Returns' technology is making a difference.

Show Highlights:

• Freeing Returns uses Salesforce's order management system and AI technology to identify fraudulent returns and personalize the return process.
• Barbara’s experience as a solo founder, the importance of trusting her team, and the lessons she has learned along the way.
• Reducing returns fraud in e-commerce, partnering with Salesforce and Serena Williams, addressing returns fraud with Salesforce OMS, and fraud prevention with personalized returns.
• Barbara’s insights on the importance of trusting the team around you and leveraging their feedback to grow as a leader and better serve clients.

Resources:

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Listen in as we explore the career of Courtney Austermehle, from her beginnings in sales to her current role as Chief Marketing Officer at Constructor. Courtney's story highlights the dynamic nature of the sales and marketing fields, particularly within the tech industry. Her transition exemplifies blending sales acumen with marketing strategy, offering a unique perspective on scaling impact and the continuous learning required to master marketing tools and tactics.

We unpack how AI leverages consumer behaviors, such as clicks and scrolling, to customize online shopping experiences. The significance of transparency in AI's role and its influence on the decision-making process for merchandisers is brought to the forefront. We also examine the advancements in AI shopping assistants (ASAs) and their profound impact on both the grocery and apparel sectors. Discover how these ASAs create tailored experiences, such as generating recipes based on specialized diets or providing contextually relevant fashion suggestions. 

Join us for this exploration that blurs the lines between technology, business, and the human touch in marketing.

Show Highlights:

• The role of AI in personalizing e-commerce shopping experiences by analyzing consumer behaviors for product recommendations.

• The interplay between human insight and AI in online retail.

• Advancements in AI shopping assistants for the grocery and fashion industries.

• The importance of continuous learning in marketing roles.

• The importance of AB testing and the "proof schedule" process for demonstrating the effectiveness of Constructor's AI solutions before purchase.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Listen in as we explore the latest shopping trends with Michelle Grant, the Director of Strategy and Insights for Retail and Consumer Goods at Salesforce. She shares fascinating insights from her recent Connected Shoppers Report, including the shrinking divide between online and offline shopping. As we move beyond viewing e-commerce as a monolithic single site, we delve into the concept of shopping at the edge. The shopping landscape is changing, and Michelle's insights highlight the importance of keeping pace with these trends. 

We also dive into the phenomenal growth of messaging app purchases, up by a whopping 227% in the past two years. Live streaming and video commerce are other burgeoning trends, with a 250% growth in people making purchases through a live stream. Listen in as we uncover the changing behaviors of shoppers and how this might affect the retail industry. Whether you're a retailer, marketer, or consumer, this episode is a treasure trove of insights into the evolving world of retail.

Show Highlights:

• What the concept of "shopping at the edge” means.

• The growth in purchases made through messaging apps and live streaming.

• Examination of The Connected Shoppers Report.

• The evolution of physical retail stores, including how they are blending digital experiences, offering space for events, and utilizing in-store experts to enhance customer experiences. 

• The need for retailers to have a unified view of their shoppers and merge marketing, commerce, and service functions.

• The potential of generative AI to improve personalization and optimize the customer experience in retail, from providing product inspiration to improving website search experiences, is also discussed.

Download the Salesforce Connected Shoppers Report Here: https://www.salesforce.com/resources/research-reports/connected-shoppers-report/

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Mike Milburn is not only a new dad but also has a new company called Pimly. Salesforce was a large part of Mike’s past but is now returning as he enters a fascinating new area critical to customers. The mission back then was to provide incredible value to every single company employee, and the mission remains the same today.

The goal for Pimly is to make the product cloud usable by sales, service, marketing, and commerce. Maintaining the same values that Salesforce is known for, Pimly is simply building another cloud in the Salesforce ecosystem.

Listen in to learn more!

Show Highlights:

• What the goal of Pimly is
• The evolution Mike envisions as it relates to data and value
• How product information is supported along with other types of data merchants are collecting
• Pimly and Salesforce customer success stories
• Using technology we already have in new contexts we hadn’t considered before
• The upcoming Partner Summit

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• www.pimly.co

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

With the digital space everchanging, the live shopping experience changes as well. Consumers, retailers, and even the product producers such as farmers are shifting their advertising efforts. 

In this episode, we interview Alan Shekhtman and Martin Polash from Bambuser – the market leader in live video shopping and video commerce. Being immersed in live shopping, Alan and Martin provided many insights on how the online shopping experience is affected, the metrics of conversions, lifetime value, etc., and more.

Listen in to learn how live shopping and video are changing how we buy and sell in the marketplace today and what the future of live shopping may be.

Show Highlights:

• What Bambuser is, and how it affects the online shopping experience.
• The role influencers play in live shopping.
• Use cases for telehealth, food, and farming.
• How to help retailers with the challenge of creating content.
• How live shopping is driving engagement and conversions.
• The difference between one-to-many and one-to-one products.
• What the future of live shopping looks like to Alan and Martin.

Subscribe and Review

We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot!

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we have a conversation with the exceptional Mauricio Silva, who shares his inspiring shift from a full-stack developer to a Salesforce architect extraordinaire. Mauricio's endorsement of Commerce Cloud as the ultimate customer interaction hub is an eye-opener for anyone interested in the forefront of customer experience technology. As someone who has steered projects in diverse domains, from service to financial cloud, Mauricio offers a rich repository of knowledge on the prospects within Salesforce's vibrant landscape. The episode offers an analytical look into how the pandemic has magnified the indispensability of digital commerce solutions like Commerce Cloud and Marketing Cloud.

Mauricio then turns the spotlight on the burgeoning Salesforce community in Brazil and the significance of knowledge sharing in nurturing a well-informed and inclusive tech community across Latin America. Mauricio's encouraging message to connect with the Salesforce community is an invitation to embrace the future of e-commerce as Commerce Cloud establishes itself as an integral player in evolving business landscapes.

Show Highlights:

• How major companies like ExxonMobil and Coca-Cola utilize Salesforce, particularly Commerce Cloud, to enhance their customer journey.

• The opportunities and importance of specialization in Commerce Cloud and Marketing Cloud within the Salesforce ecosystem.

• The growth and development of the Salesforce community in Brazil.

• The latest innovations in Commerce Cloud.

• Mauricio's advocacy for connecting with the Salesforce community.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• www.dvlprbr.com

• https://www.linkedin.com/in/dvlprbr/

• https://twitter.com/DVLPRBR 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we discuss the multifaceted role of the Chief Marketing Officer with marketing virtuosos Jacobi Zakrzewski and Amanda Cole. Together, they unpack the convergence of marketing and technology, offering insights into how CMOs can navigate digital transformations, drive brand growth, and adapt to the advancements of generative AI. The discussion also highlights the essential partnerships between marketing and IT departments, the nuanced KPI alignment across various teams, and the challenges of adopting new technologies. Listeners will gain valuable perspectives on fostering a culture of collaboration and innovation to achieve remarkable commerce experiences and substantial business growth.

Show Highlights:

• The evolving role of the Chief Marketing Officer (CMO) in digital commerce and their partnership with IT for successful brand growth.

• The importance of CMOs mastering technology to meet heightened customer expectations and drive organizational success.

• The impact of generative AI on marketing, consumer expectations, and the necessity for future-ready marketers.

• The distinct dynamics of B2C vs. B2B marketing and the importance of CMOs in direct customer engagement and market influence.

• The significance of aligning KPIs across marketing and merchandising teams to reduce friction and enhance collaboration for business growth.

• Practical advice for CMOs on investing in customer understanding and preparing their teams for an AI-forward future in commerce.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

064: A CMO’s Practical Guide to Successfully Implementing Commerce with Amanda Cole & Jacobi Zakrzewski

• Jacobi Zakrzewski LinkedIn: https://www.linkedin.com/in/jacobi-zakrzewski/ 

• Amanda Cole LinkedIn: https://www.linkedin.com/in/aelam/ 

• Join the Commerce Trailblazer Community: http://sforce.co/commercecrew 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Eager to peek into the future of technology in e-commerce? Join us as we, along with Salesforce Evangelist Josh Bir, dissect the evolution of the digital content economy, starting from the humble beginnings of Ajax to the mind-boggling growth of esports and much more.

We explore how the content economy has enabled people to monetize their hobbies and how influencers are becoming an integral part of brands, with Twitch being a prime example. As we discuss the future of tech in e-commerce, we envision a convergence of AI and AR technology. We also go into the intriguing possibilities of dream-reading and therapeutic tech loops. Will we be recording our conversations on sunglasses in the next five years? 

Hear what Josh and I have to predict about this thrilling future. 

Show Highlights:

• The rise and impact of digital goods, with an in-depth look at YouTube's influence on market trends.

• The shift in paradigm where social media users have become the consumable product.

• The growth and future of the content economy, including the rise of e-sports and platforms like Counter-Strike.

• The potential for tech such as brain scan interpretation, dream-reading, and recording conversations on sunglasses.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Check out the Salesforce Developer Podcast: https://developer.salesforce.com/podcast 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

After the pandemic and an increase in online shopping, the spotlight has been put on eCommerce and how it will impact our lives going forward. There is a new balance between eCommerce and shopping in-store. For example, when a customer visits a store, there is a reason they decided to visit in person and not shop online. With software like Salesforce, retailers have the opportunity to know their shoppers better than anyone.

Kimberly Barach is a Salesforce Industry advisor and grocery expert with over a decade of grocery experience. She has a history of using data to develop strategies to drive customer engagement and personalization and prior experience in one-on-one marketing activation, data commercialization, merchandising, and private label.

Listen in to this conversation with Kim to hear where grocery has been, where it's going with respect to online shopping, and what in-store activations will look like.

Show Highlights:

• Kim's time spent at the Grocery Shop conference in Vegas and conversations she had with retailers
• The importance of personalization and a first-party data strategy
• How to use different metrics to measure a business’s success
• How grocers are helping their customers and themselves during a time of inflation
• How sustainability is making its way into the conversation

Subscribe and Review

We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot!

Supporting Resources:

Kim’s LinkedIn

If you're interested in learning more about Salesforce Commerce Cloud, please check out our page: https://www.salesforce.com/ca/products/commerce-cloud/overview/

***
Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.  Let them know I sent you.

What happens when collaboration and digital innovation take center stage in a thriving community? Our guests, Steve Holsinger and Oleg Sapishchuk, co-founders of the unofficial Salesforce Commerce Cloud community, reveal just that! They trace the community's growth from humble beginnings in 2014 to a dynamic, inclusive platform today, highlighting the essential role of feedback and change in shaping its direction.

Steve and Oleg offer a fascinating comparison of their experiences under Salesforce's ownership and after the community gained independence. They lay emphasis on how this community, now open to all, is driven by its members' ideas and strives to create a space for learning and growth.

Hear first-hand accounts from Steve and Oleg about how this community serves as a knowledge-sharing and problem-solving resource. From exploring various engagement platforms to reflecting on the community's history and recognizing key contributors, we touch on many aspects that make this community integral to Salesforce Commerce Cloud. Join us for a dialogue filled with invaluable insights and inspiring stories, whether you're a new or seasoned member of this thriving community.

Show Highlights:

• A transition from a closed group to an open, inclusive platform with various components.

• Comparison between experiences under Salesforce's ownership and independence.

• The value of the SFCC community within the Salesforce ecosystem.

• Differences between the official Salesforce community and the unofficial Slack community.

• Expansion and strengthening of the Salesforce community.

• Recognition and expression of gratitude towards individuals who have contributed significantly to the growth and impact of the Salesforce Commerce Cloud community.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Unofficial SFCC Community: https://unofficialsfcc.com/ 

• Unofficial SFCC Github: https://github.com/sfcc-unofficial 

• Unofficial SFCC Podcast: https://unofficialsfccpodcast.com/ 

• Unofficial SFCC LinkedIn: https://www.linkedin.com/company/unofficial-sfcc/ 

• Steve Holsinger: 

• Twitter: https://twitter.com/sholsinger 

• Linkedin: https://www.linkedin.com/in/sholsinger/ 

• Github: https://github.com/sholsinger 

• Oleg Sapishchuk:

• Twitter: https://twitter.com/osapishchuk 

• Linkedin: https://www.linkedin.com/in/osapishchuk/ 

• Github: https://github.com/osapishchuk 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Headless e-commerce might be the future, and Colin Tracy from Black Rifle Coffee Company is here to tell you why. This episode features Colin Tracy, Director of Engineering at Black Rifle Coffee Company, who shares his pioneering journey from Shopify to a robust serverless and headless-first technology stack with Salesforce Commerce Cloud.

Explore the innovative shift to Commerce Cloud and Builderio CMS, which allowed Black Rifle Coffee's marketing and e-commerce teams to gain unprecedented independence. Colin dives into the benefits of a headless CMS setup, explaining how it offers an elegant, maintainable, and scalable solution compared to traditional templatized approaches.

Maximizing the capabilities of a fully headless, composable solution, Colin shares the advantages of adaptable deployments across web and mobile platforms. This episode is packed with insights into the flexibility of headless commerce, the power of Salesforce's ecosystem, and the future of technology in crafting personalized user experiences. Tune in to hear how a strong mission combined with cutting-edge tech can drive unprecedented success in the e-commerce landscape.

Show Highlights:

• Insights into the unique founding of Black Rifle Coffee by a former Green Beret and its mission to serve veterans.
• Exploration of how moving to Commerce Cloud and Builderio CMS has reduced developer dependency, allowing marketing teams more autonomy.
• Discussion on the agility and scalability provided by a headless, composable solution, enhancing web and mobile application management.
• The role of AI in coding, testing, and the future potential of AI-driven development in e-commerce.
• The importance of accessibility and personalized experiences in e-commerce, facilitated by Commerce Cloud's capabilities.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew
• To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/ 
• Register for the B2C Commerce Roadmap Webinar on August 21 at 1 pm ET: http://sfdc.co/B2Croadmap 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Joining us in this episode is Dr. Trish Myers, who delves into her journey with Salesforce. From revolutionizing a 40-year-old family-owned service company with a rapid digital transition to leading global delivery teams at Rafter One, Dr. Myers' story is one of perseverance and innovation. We explore the vital role of the Salesforce community, the importance of continuous learning, and the significant impact of subscription management systems and automation for business efficiency. 

Dr. Myers offers invaluable insights from her research on digital strategies, emphasizing the necessity of proactive innovation and customer-centric approaches. Tune in for a blend of humor, heartfelt stories, and profound business insights.

If you would like a deeper dive into certain features from this show, message Nat with your top requests, and if you are a Salesforce Commerce Cloud customer, partner, or expert interested in being a guest on the show, include this in your message. 

Show Highlights:

• The supportive Salesforce community, known as Ohana, and its impact on Dr. Myers' professional journey.

• Importance of maintaining and innovating e-commerce and self-service portals to stay competitive.

• The critical role of subscription management systems and automation in enhancing business efficiency.

• Real-world examples of cost savings and strategic benefits from leveraging Salesforce’s B2B Commerce licenses.

• Customer-centric strategies and the importance of continuous improvement and proactive innovation in digital channels.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

• Follow Natalija Pavic on LinkedIn to stay on top of new episodes and highlights: https://www.linkedin.com/in/natpavic/ 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

What does it take to build a successful marketplace in the ever-evolving world of payments technology? We had the pleasure of speaking with Kate Major and Ray Nazloomian from the JPMorgan payments team to find out. Together, we explored the importance of providing trusted solutions for clients, JPMorgan Chase's partnerships with fintech companies, and the recent innovations launched in collaboration with Salesforce.

Our conversation took a deep dive into the JPMorgan Payments Partner Network, a groundbreaking B2B marketplace for payment solutions. With over 50 partners listed, this platform enables clients to access a whole ecosystem of third-party integrations across various industries and value propositions. Kate and Ray shared their experience working with Salesforce to launch the platform and the lessons they've learned in building a successful digital marketplace. Lastly, we discussed the complexities of pre-integrating platforms and the value of automation in helping companies get live quickly. 

Don't miss this fascinating episode as we uncover the power of partnerships and innovation in the world of payments, and learn how the JPMorgan Payments Partner Network is revolutionizing the industry!

Show Highlights:

• The JPMorgan's Payments Partner Network has been developed in collaboration with Salesforce, with insights from their AppExchange experiences.
• Pre-integrating and connecting platforms helps companies go live quickly and reduces the complexity of managing multiple payment partners.
• A focus on customer experience, partner experience, and seller experience is essential for building a successful marketplace.
• JPMorgan has received positive feedback from partners who appreciate the visibility and streamlined approach of the Payments Partner Network.
• The platform aims to solve complex client needs and simplify the payment ecosystem for businesses.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we dive into the remarkable story of Rochester Electronics, whose leaders, Tracey Corbitt and Linda Monroe, transformed the company into a vital supplier of semiconductors for medical devices during the global pandemic. Through a digital transformation powered by Sales Cloud and MuleSoft integrations, the company not only streamlined real-time inventory management during a semiconductor shortage but also enhanced the customer experience through self-service options. 

We also explore Rochester's strategic shift from dealing exclusively in obsolete parts to including active products, a move that bolstered its resilience against supply chain disruptions. Additionally, we discuss the integration of AI and automation, which has revolutionized customer service and hints at the vast potential of AI in both professional and personal contexts.

Show Highlights:

• Digital transformation with Sales Cloud enhancing customer engagement and service.

• Managing real-time inventory and overcoming semiconductor shortages with Salesforce and MuleSoft.

• Transitioning from obsolete parts to active products to diversify and stabilize customer supply.

• Downsizing the customer service team through AI and automation, reallocating staff to more strategic roles.

• Upcoming integration of Salesforce marketing technologies for better customer insights and engagement.

• Potential future applications of AI in various business processes like RMA and guided selling.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Join us as we welcome Kailin Noivo, the innovative co-founder and president of Noibu, to discuss his trailblazing journey in the e-commerce sector. Listen in as Kailin reveals the birth of Noibu and its transformative impact on online businesses, pinpointing and rectifying critical website errors that can make or break conversion rates. Kailin also shares about Noibu's synergistic partnership with Salesforce, delving into how they leverage Salesforce's CRM to enhance their e-commerce solutions.

We then explore the world of e-commerce implementation, from the rising trend of headless and composable commerce to ensuring brands deliver a seamless online presence that mirrors their opulent in-store experiences. We dissect the nuances of crafting a digital strategy that resonates with a brand's identity, and how even in the post-pandemic landscape, the imperative for differentiation remains the key to cultivating lasting brand loyalty and profitability. Tune in for an episode packed with expert guidance, strategic foresight, and an inspiring story of innovation in the bustling digital marketplace.

Show Highlights:

• Noibu's growth acceleration during COVID-19 and the company's integration with Salesforce CRM to enhance e-commerce solutions.

• Exploration of headless and composable commerce platforms.

• The importance of unique digital identities for brands post-pandemic to foster customer loyalty and remain competitive.

• Advice on staggered digital transformation strategies, prioritizing product specialization, and creating custom digital experiences.

• Insights on automated error detection and prioritization with Noibu's platform to improve e-commerce website performance and reduce tech debt.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Kailin Noivo LinkedIn: https://www.linkedin.com/in/kailinnoivo/

• Noibu Website Audit: https://info.noibu.com/free-checkout-audit?__hstc=138242479.e264ebe25243bd1c86c727a9a26d449a.1701885995694.1706730851306.1706819145850.54&__hssc=138242479.23.1706819145850&__hsfp=3540976753

• The eCommerce Toolbox: Expert Perspectives Podcast: https://podcasts.apple.com/us/podcast/the-e-commerce-toolbox-expert-perspectives/id1695871656

• Join the Commerce Trailblazer Community: http://sforce.co/commercecrew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Unlock the secrets of B2B commerce with Shane Smyth, CTO of Saltbox, as he charts his voyage from his early days at Magnet360 to the creation of his Salesforce Mojo YouTube channel. Discover the resilience needed to conquer Salesforce's challenges, the power of community support, and Shane's dedication to deciphering the platform's complexities for all.

Venture into the technical depths of B2B Commerce, where understanding customer needs and segmenting audiences is paramount. Learn how Salesforce Lightning integration revolutionizes setup and enriches the Customer 360 experience and why expertise in core technologies like Apex and Lightning Web Components is crucial for developers.

Finally, tune in for an inside look at how Saltbox is innovating the hiring and training landscape in the specialized realm of Salesforce B2B commerce. From cross-training Salesforce professionals to fostering talent with our educational initiatives in Mexico, we're turning fresh faces into seasoned experts.

Show Highlights:

• Differences between B2B, B2C, and D2C commerce and insights into the Salesforce product landscape.

• Saltbox's approach to hiring and training in the specialized field of Salesforce B2B commerce.

• The process and experience of creating and balancing content for the Salesforce community through the Salesforce Mojo podcast.

• The significance of community engagement and support for professional growth within the Salesforce ecosystem.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Linkedin: https://www.linkedin.com/in/shanesmyth8/

• Github: https://github.com/commerce-codeitforward/

• Salesforce Mojo Youtube: https://www.youtube.com/playlist?list=PLtRpZp9v7Mz54_vDYdnFckLzLojlAoth7

• Salesforce Ben articles: https://www.salesforceben.com/author/shane-smyth/ 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Did you know the eCommerce structure has not changed since it first began? Until now! With the use of the metaverse, the consumers' shopping experience is dramatically changing. Our online experiences are now becoming more fun and personalized because of a new company called, Obsess. Obsess is a Salesforce partner and experiential eCommerce platform that enables brands to create 3D immersive stores on their website and in the metaverse.

Neha Singh is the CEO and founder of Obsess, where she is changing the way brands interact with consumers online. Fortunately, it’s incredibly accessible. You don’t need a VR headset or a special device; you can shop in the metaverse by visiting a regular URL.

Listen to this episode to learn how Obsess is revolutionizing virtual eCommerce platforms.

Show Highlights:

• Neha’s history working at Google and Vogue and the problems Vogue faced
• The evolution of online shopping through VR
• How brands are using gamification and the effect it has on engagement
• The other use cases for Obsess beyond retail
• Best practices for building online experiences for brands during the holidays
• Why brands should or shouldn’t use avatars
• What is next for Obsess and the eCommerce experience

Subscribe and Review

We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot!

Supporting Resources:

Follow Obsess:

ObsessAR.com

Twitter

Follow Neha:

LinkedIn

Joint Salesforce and Obsess Demo

***
Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we explore how Salesforce is pioneering seamless and scalable online shopping experiences, particularly during the critical holiday season, with guest Eric Lessard. Key themes of the episode include the role of predictive and generative AI in enhancing personalization, boosting conversion rates, and ensuring flawless performance, with case studies like Duluth Trading Company's transition to a headless, composable storefront.

We also discuss the importance of building trust and maintaining robust customer relationships, with AI-driven semantic search and API-first strategies playing pivotal roles in preparing for peak shopping times like Cyber Week. 

This episode underscores the essential need for reliable and innovative platforms to drive growth and loyalty in today's digital shopping landscape.

Show Highlights:

• The importance of building and maintaining customer relationships beyond peak shopping periods like Cyber Week.
• Examination of API-first approaches in e-commerce, focusing on flexibility and integration capabilities.
• Analysis of the holiday shopping season's challenges and strategies for brands to ensure seamless customer experiences.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Join the Commerce Cloud Community: http://sforce.co/commercecrew

To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/ 

Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we sit down with Doriel Abrahams, the Principal Technologist at Forter, to explore the intricate world of fraud prevention and trust in digital commerce. Doriel shares his compelling journey from Tel Aviv to Brooklyn, detailing his transition from studying biology and neuroscience to becoming a leading figure in online fraud prevention & identity intelligence. The discussion highlights the critical role of trust as a currency in enhancing customer experiences and driving revenue growth, especially during the holiday shopping season and beyond. 

Listeners will gain valuable insights into balancing loyalty programs with fraud strategies, the importance of seamless shipping and return policies, and the future of personalized shopping shaped by AI. Tune in for practical advice and expert perspectives on navigating the challenges of modern digital commerce.

Together, Forter and Salesforce have helped some of the world’s largest enterprises mitigate risk while maximizing revenue and customer lifetime value. With Salesforce Commerce Cloud, merchants can seamlessly integrate Forter’s fraud prevention solution, instantly improving the accuracy of their fraud decisions. To learn more, visit forter.com/partners/salesforce/.

Looking to stay ahead in digital commerce? Join us at Forter’s 2024 IMPACT Conference on October 9th in NYC. Use code SFDC24IMPACT to register for free at forter.com/impact!

Plus, we’ve partnered with Forter on their 2024 Trust Premium Report to explore how brand trust is shaping shopping behavior and driving revenue. Read the full report here.

Show Highlights:

• The significance of trust in digital commerce as a crucial element for enhancing customer experience and driving revenue.
• Strategies for balancing loyalty programs with fraud prevention.
• Addressing the challenges retailers face during the holiday season.
• Preparing for holiday shopping from a fraud prevention perspective.
• The role of AI and predictive analytics in shaping personalized shopping experiences and combating fraud.
• The partnership between Salesforce and Forter in offering fraud prevention solutions and improving merchant performance.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Join us as we explore the innovative landscape of AI-powered personalized search and product discovery with our guest, Paige Tyrell, Chief Growth Officer of Prefixbox. Paige shares her insights into the company’s evolution from an autocomplete solution to a comprehensive search engine with advanced personalization features. We'll uncover the intricacies of vector search and its advantages, as well as the impact of GPT on search behaviors.

Discover how vector search and AI, including ChatGPT, are revolutionizing consumer experiences and retailer efficiencies. Learn how the interaction with search has shifted from simplistic keyword queries to more conversational and context-rich interactions. We also discuss the implications of these advancements for e-commerce and how retailers can better compete and cater to evolving customer expectations. Lastly, we delve into the ethical implications of AI and GPT in retail.

Listen in as we envision a future where AI makes travel planning and e-commerce a seamless, conversational experience.

Show Highlights:

• How vector search and GPT are transforming search behaviors and improving product discovery.
• The impact of AI on consumer experiences, retailer efficiencies, and the future of e-commerce.
• Addressing bias, inclusivity, and the ethical implications of AI in the fashion and retail industries.
• Strategies like managing synonyms and blending vector and keyword search methodologies to enhance search effectiveness.
• Envisioning a seamless, conversational experience in travel planning and online shopping using AI tools like ChatGPT.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew
• To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/ 
• Holiday Preparedness Guide co-authored with Paige and Nat: https://www.prefixbox.com/blog/boost-holiday-sales-smart-merchandising-analytics/
• B2B & D2C Commerce, Payments and OMS Roadmap Webinar on August 8th at 11am ET: http://sfdc.co/B2Broadmap
• B2C Commerce Roadmap Webinar on August 21 at 1pm ET: http://sfdc.co/B2Croadmap

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Meet Eva Wang, the powerhouse behind Firework's groundbreaking approach to video commerce. Her eclectic journey from the world of investment banking to her current role as the Global Head of Commerce and Partnerships makes for a fascinating narrative. Uncovering the unique international perspective that she brings to the table, we embark on a deep exploration of the transformative role technology continues to play in establishing genuine connections between brands and their consumers.

In this episode, Eva shares her thoughts on how video is revolutionizing content creation and what this means for brands in a rapidly evolving landscape. She also talks about how leading brands are utilizing video and digital showrooms to offer customers a boutique-like experience and the potential impact on client loyalty and referrals. Additionally, she shares her thoughts on the financial aspects of using video to drive sales. 

Don't miss this riveting conversation, packed with insights and innovation!

Show Highlights:

• How Firework is using technology to establish genuine connections between brands and consumers, with a focus on authenticity.

• Generative AI's role in revolutionizing content creation and the implications for brands.

• The blend of human involvement and AI is crucial for maintaining discovery and novelty in content creation.

• How brands are utilizing video and digital showrooms to offer customers a boutique-like experience.

• The financial aspects of using video to drive sales.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Learn more about Firework here: https://firework.com/ and our partnership here: https://firework.com/salesforce-commerce-cloud-partnership/

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Join us as we engage with the innovative mind of Martin Oliveira, Global Chief Revenue Officer at ESW. Martin unveils his professional evolution from fashion industry insider to e-commerce visionary, guiding us through the landscape of direct-to-consumer engagement and strategic market development.

This episode is for anyone looking to scale their direct-to-consumer brand globally as we dissect the challenges and unveil groundbreaking solutions. With Martin's insights, we're tearing down the barriers of international e-commerce, discussing how ESW's localized checkout solutions, smooth logistics, and unparalleled customer service are reshaping the shopping experience. 

Learn how ESW and Salesforce are collaborating to craft seamless, personalized shopping journeys and how this plays out for brands like Dsquared2. Join us for this exploration of the vital synergy between customer needs, technology, and the continuous evolution of online retail.

Show Highlights:

• Strategies for scaling direct-to-consumer (DTC) brands internationally, including creating localized shopping experiences.

• ESW's approach to simplifying international e-commerce with localized checkout, logistics, and customer service.

• The role of returns management and trade regulations in international market expansion.

• Trends in global e-commerce, the impact of consumer behavior on strategies, and the partnership between ESW and Salesforce.

• The application of AI in payment processing, customer service, and returns management to enhance e-commerce operations.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

The world of Salesforce Commerce Cloud Innovations is vast and infinitely curious. We take a deep dive into this universe with our distinguished guest, John Facey II, a technical architect at Merkle who is shaping the landscape of e-commerce with his innovative tools. This episode is a celebration of open-source contributions and their profound impact on the middleware needs of clients.

We discuss the power of open source with another veteran member of the commerce cloud community. As we connect with John, he generously shares his blogging journey and enlightens us about his upcoming book. His thoughts on the future of e-commerce are especially thought-provoking. 

Tune in to this episode brimming with inspiring journeys, innovative insights, and a sneak peek into the future of e-commerce.

Show Highlights:

• The Ocapi proxy, an open source middleware that aids clients with their middleware needs. 

• How open source contributions have profound impacts on the commerce cloud community.

• The importance of community in the world of e-commerce

• How the commerce cloud community has evolved to become more supportive and accessible.

• Discussion on John’s website and his future plans.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Website: https://johnfacey.dev/

• Twitter: https://twitter.com/johnfacey

• LinkedIn: https://www.linkedin.com/in/johnfaceyii/

• Github: https://github.com/johnfacey

• Books: Mastering Salesforce Commerce Cloud & Developing Salesforce Commerce Cloud: https://www.amazon.com/stores/author/B0BV29MLFP

• Commerce Trailblazer Community: http://sforce.co/commercecrew 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we explore the fascinating journey of Dedrick Boyd, founder of TechSparq, as he shares his insights on creating purposeful and sustainable businesses within the digital space. 

We dive into the groundbreaking Empower Global project, which aims to elevate black creatives and their brands, providing a dedicated space for marginalized communities to sell and promote their products. We also discuss the potential of Metaverse concepts to create virtual spaces for communities to connect, gather, and organize, transforming e-commerce into a more social and immersive experience. 

Additionally, we examine the importance of incorporating gamification in e-commerce to create engaging experiences for consumers and the potential for car configurators and other customizable shopping experiences within the metaverse. 

Join us in this thought-provoking conversation about the future of e-commerce and virtual experiences!

Show Highlights:

• Overcoming Difficult Challenges With Custom Software
• Creating Human Connections in Online Experiences
• The Rapid Evolution of Technology
• The Future of Car Configurators
• Perception of Websites
• Building a Community Through Direct Transactions
• Increasing Bandwidth for High Fidelity Products

Subscribe and Review

We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot!

Supporting Resources:

Find Dedrick:

LinkedIn

Instagram

Twitter

dedrickboyd.com

TechSparq:

https://www.techsparq.com/

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Join us as we chat with Shantenu Agarwal, VP of Strategy at Soul Machines, who enlightens us about the fascinating role of avatars in personal assistance. Shantenu shares his unique journey of applying technology to the human experience, underlining the importance of empathy and trust in forging meaningful connections. We further explore the exciting world of AI and avatars and how they are employed to create more personal interactions between companies and customers

Get ready for an in-depth discussion on the concept of real-time digital interactions. We take a close look at how Soul Machines' platform combines graphics and a digital brain to generate digital people representing brands. Shantenu talks about training these digital personas to behave in a friendly and helpful way, using interaction and gestures to build trust and create a worthwhile user experience.

Shantenu also shares his thoughts on the advantages and potential challenges of using digital personas. We examine how lifelike digital personas can embody characters and create genuine experiences for brands and their customers and the potential of creating real-time engagement with digital characters. Tune in and get ready for a conversation that explores the new frontiers of technology, branding, and customer engagement.

Show Highlights:

• Deep dive into Soul Machines' platform that combines advanced graphics with a digital brain to create lifelike digital personas for brands.

• Examination of the increasing trend of digital personas, their role in building trust and engagement with audiences, and the potential challenges and advantages associated with their use.

• A detailed exploration of the role of AI and avatars in personal assistance, including the use of large language models to facilitate more natural interactions.

• Examination of the concept of real-time digital interactions and how they differ from deep fakes and videos, providing better engagement and trust-building opportunities.

• The creation of lifelike digital personas for brands, their potential to enhance user experience, and the exciting prospect of real-time engagement with digital characters.

• Insight into how digital personas are being used in the entertainment industry and their potential to create an immersive and engaging experience for customers.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• www.soulmachines.com 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

All brands know they need to participate in the metaverse, but most don’t know how to do it. Those that do know often can’t afford to pay the high prices companies charge to bring brands into the metaverse. That was until the founding of The Labz.

Farah Allen is CEO and founder of The Labz, a Salesforce partner and no-code website-building platform that creates interactive, socially engaging web experiences and brand-led metaverses. Farah believes that everyone should have access to new-gen technology. Through The Labz, Farah and her team provide DIY tech so brands can save time and money while scaling their business in the metaverse.

Listen in to hear The Labz origin story, how it is making it possible for all brands to move forward with a web presence, and what is coming next for The Labz and the metaverse as a whole.

Show Highlights:

• How The Labz was started and the problem that they solved for musicians
• The Labz is unlike other development teams because it is a custom-built metaverse
• How The Labz uses unique avatars in their metaverse
• Farah’s advice to brands that would like to improve their online conversions
• What the future for The Labz entails
• What Farah’s recommendation is for brands considering using the metaverse
• If there will be metaverse agencies like there are marketing agencies today

Subscribe and Review

We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot!

Supporting Resources:

Follow Farah:

Instagram

Twitter

LinkedIn

Follow The Labz:

Instagram

thelabz.com

***
Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.  Let them know I sent you.

Ever wondered how to successfully navigate the complex world of B2B and B2G buying? This episode promises to provide illuminating insights on this very topic. Our guest is Kim Brown, CMO of Darley, a manufacturing company that serves national heroes and has successfully transformed its B2B and B2G buying experience. Kim shares her expertise on the evolving landscape of B2B and B2G buying, the role of Salesforce Commerce Cloud, and the future of e-commerce adoption. 

Technology and its effects on the future of business is a major focus of our conversation. We explore the rise of digital natives in leadership positions, new workplace security regulations, and how these are reshaping online transactions. Kim shares how Darley has leveraged tech-enabled digital experiences, editorial content, direct mail, and CRM to facilitate large, complex business transactions and deliver unparalleled customer experiences. This episode is a must-listen for anyone looking to understand how technology is revolutionizing business and the complexities of B2B and B2G buying.

Show Highlights:

• Role of millennials in decision-making and the impact of inclusive innovation frameworks in businesses. 
• Importance of Salesforce CRM and PIM in maintaining complex customer relationships, particularly when dealing with entities like the Department of Defense. 
• Insight into the complexities of B2B and B2G buying experiences and the significance of native integrations and emotional facets of these transactions. 
• The impact of technology in reshaping businesses, including the rise of digital natives in leadership roles, changes in workplace security regulations, and the role of marketing, branding, and public relations. 
• Showcase of how Darley leverages a well-honed tech stack, digital experiences, editorial content, and CRM to facilitate large business transactions and deliver exceptional customer experiences.
• The importance of creating a diverse and inclusive workforce in data and technology fields and the need for ethical considerations in data usage and AI development.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Darley: Global Manufacturer & Distributor for Today's Heroes: https://www.darley.com/ 
• Kimberly Brown | LinkedIn: https://www.linkedin.com/in/kim-weisensee-brown/ 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Vinod Kumar, former Head of Business Insights at Salesforce Commerce Cloud and current CEO of Syntheum AI, brings deep expertise in e-commerce and data analytics. Syntheum AI is the first Merchandising Operations Platform that works natively with Salesforce B2C Commerce Cloud to increase merchandising speed, improve merchandiser productivity, and unlock merchandiser capacity.

 Learn more about Syntheum AI and how they aim to bring joy back to digital merchandising here - www.syntheum.ai.

Beyond tech, he’s the proud owner of Kushala Sip Coffee House, a community-centric business where he combines digital innovation with local impact. If you are looking for a place to grab coffee and meet people over small bites in metro Boston, try - www.kushalasip.coffee.

To contact Vinod Kumar, DM him on LinkedIn: https://www.linkedin.com/in/kvinod77/.

Show Highlights:

• Introduction to the concept of "merchandising operations" or "MerchOps" and its significance post-COVID.
• The role of AI and algorithmic intelligence in transforming digital merchandising tasks.
• Best practices and pitfalls in optimizing digital merchandising strategies.
• The importance of integrating digital product managers to support merchandisers.
• Future trends in digital merchandising, including the shift towards more creative and collaborative tasks.
• Balancing automation with the human touch through data interpretation and leveraging customer feedback.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we learn about the journey of Joseph Kubon, a three-time Salesforce MVP and a trailblazing architect. Joseph shares his inspiring climb from a business analyst to a leader in the Salesforce ecosystem, highlighting the significance of mentorship, community involvement, and embracing Salesforce's cutting-edge features. The episode also shines a light on Joseph's insights into the integration of AI in commerce, featuring discussions from his co-authored book, "ChatGPT for Accelerating Salesforce Development," and how this technology is revolutionizing development, enhancing customer service, and fostering inclusivity within the tech industry. Don't miss this invigorating exploration of innovation and success.

Show Highlights:

• The role of mentorship, community engagement, and embracing Salesforce innovations in professional growth.

• Utilization of agile methodologies to tackle complex business challenges and Joseph's latest work with generative AI and analytics.

• The integration of AI in commerce to improve web services, manage customer interactions, and bolster customer loyalty.

• The benefits of combining AI, CRM, and trust through the Einstein platform for a unified customer experience within Salesforce.

• Joseph's emphasis on a "human at the helm" approach to AI.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Twitter: https://twitter.com/sforceROCKER

• Linkedin: https://www.linkedin.com/in/sforcerocker/

• Trailblazer Profile: https://www.salesforce.com/trailblazer/sforceROCKER

• AI for Accelerating Value Blog: https://www.linkedin.com/newsletters/7150307940892037120/

• ChatGPT for Accelerating Salesforce Development:  https://www.amazon.com/ChatGPT-Accelerating-Salesforce-Development-cost-effective/dp/1835084079/ 

• Join the Commerce Trailblazer Community: http://sforce.co/commercecrew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Get ready to uncover the key trends of Salesforce Commerce Cloud Hiring, the impact of the pandemic on the job market, and future predictions that could potentially redefine your career. With our expert guest, Alex Khan from Stott and May, we’ll navigate through the maze of technical roles, the rise of internal teams, and why having in-house expertise is becoming indispensable.

We also discuss the emergence of Direct-to-Consumer (D2C) commerce and its potential impacts on the market. Additionally, we go into the increasing demand for B2B and D2C expertise in the Salesforce space. Whether you're a company looking to hire or an individual seeking to work in the SFCC space, this episode is your roadmap to success.

Show Highlights:

• The changing landscape of Salesforce Commerce Cloud hiring and the increasing demand for technical roles and in-house expertise.

• The current state and future of the Salesforce Demandware platform and the importance of networking and gaining exposure to technologies like React.

• The rising need for business managers and the potential shift towards more technical positions.

• The emergence of Direct-to-Consumer (D2C) commerce and its potential impacts on the job market.

• The increasing demand for B2B and D2C expertise in the Salesforce space.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• LinkedIn Profile: https://www.linkedin.com/in/alexander-khan/

• Website: www.StottandMay.com/markets/e-commerce-recruitment

• Commerce Trailblazer Community: http://sforce.co/commercecrew

• Unofficial SFCC: https://unofficialsfcc.com/

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Unleash the power of video commerce with our latest episode featuring Sophie Abrahamsson, the trailblazing President of the Americas for Bambuser. Sophie offers us an intriguing glimpse into her career, effortlessly drawing the line from her beginnings in communication and political science studies in Italy to leading e-commerce and digital tech at the H&M group in Sweden.

In this conversation, we uncover the critical role of video in retail. Sophie unravels the mysteries of customer loyalty in a smartphone-dominated era and introduces us to the captivating world of storytelling through video. We also take a leap into the future, exploring the myriad ways retailers can leverage video commerce to breathe new life into their customer base. We discuss the potential of video commerce even beyond the retail industry, branching into realms like banking and healthcare. Plug in and join our enlightening journey into the future of e-commerce.

Show Highlights:

• The role of video in retail and how it helps in building customer loyalty in a smartphone-dominated era. 

• The impressive conversion rates achieved by incorporating video into the retail experience, contributing to a more conscious way of purchasing and marketing. 

• Exploration of the future of retail with video commerce and its potential to breathe new life into a customer base. 

• Discussion on the potential of video commerce beyond the retail industry, into sectors like banking and healthcare. 

• How businesses can step into the world of video commerce and seize the opportunity to stand out by being early adopters of this technology. 

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Sophie’s LinkedIn: https://www.linkedin.com/in/sophieabrahamsson/

• Bambuser’s LinkedIn: https://www.linkedin.com/company/bambuser

• Bambuser’s Website: www.bambuser.com

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we chat with Matt Ezyk, Director of E-commerce at Pet Supermarket. We journey through his remarkable transition from the implementation side to the retail side. Hear Matt recount his experiences, the impactful decision to implement BOPUS and ship from store, and how these choices have influenced the business. Join us as we dissect the intriguing concept of loyalty and personalization in an environment where pets are the primary consumers.

Get the inside scoop on how the company skillfully launched its buy online, pick up in-store (BOPUS) program and the resulting ripple effects on customer outreach and deal offerings. We also delve into Pet Supermarket's ingenious pet profile feature, as Matt highlights the potential of customer data for meaningful segmentation and recommendations. Learn about the complexities of managing multiple pet profiles and the challenges in predicting customer behavior in multi-pet households. 

Don't miss out on this comprehensive insight into the world of e-commerce in the pet industry!

Show Highlights:

• The implementation of BOPUS (Buy Online Pick up in-store) and ship from store strategies.

• Conversation on improving customer experience and fulfillment efficiency in the pet industry through innovations like BOPUS and product display pages.

• Deep dive into Pet Supermarket's pet profile feature, and how customer data can be used for segmentation and recommendations.

• How to manage multiple pet profiles and predict customer behavior in multi-pet households for personalized marketing.

• The potential of AI in shaping the future of e-commerce in the pet industry, with a focus on search optimization.

• Pet Supermarket's plans for boosting SEO, site speed, and innovative plans for the future.

• The necessary cultural shifts to transform into an omni-retailer and the impact of online sales becoming store sales.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• If you need something for your pets checkout: https://www.petsupermarket.com/ 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Join us as we welcome Pree and Sasha from Salesforce to explore the critical role of data in business operations, particularly within the Commerce Cloud. Pree emphasizes the strategic use of high-quality, actionable data to make informed decisions and enhance customer experiences. Meanwhile, Sasha shares her passion for crafting innovative solutions to complex problems. We also address the anxiety retailers often feel around data collection and underscore the importance of having a solid data strategy.

Listen in as we discuss the importance of connected data in maximizing the potential of Salesforce Commerce Cloud. Discover how Data Cloud for Commerce provides valuable insights by contextualizing data, enabling businesses to avoid costly inventory mistakes and deliver personalized experiences. We also stress the necessity of breaking down data silos to unlock the full potential of integrated data, leading to smarter decision-making and innovative solutions.

Show Highlights:

• Importance of actionable, high-quality data in driving business growth and enhancing customer experiences.

• Strategies for effective data utilization to make informed decisions and boost customer loyalty.

• Innovative solutions to address retailer anxieties around data collection and management.

• Benefits of seamless integration between inventory systems and marketing efforts to prevent customer frustration.

• The power of Salesforce Commerce Cloud and Data Cloud for Commerce in breaking down data silos.

• Role of AI in enhancing data insights, optimizing supply chains, and personalizing customer experiences.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

• To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/ 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Hunter Smith, the visionary director of production at Unity Solutions Group, joins us for a thrilling ride through Unity's transformation from a gaming engine to an indispensable tool in the realm of business applications. As we chat, Hunter unveils the fascinating evolution of his career, from crafting virtual worlds at EA to pioneering the integration of real-time 3D technology into corporate strategy.

What does it mean to be creative in a world where AI can manipulate the very fabric of our digital spaces? We examine the thrilling crossroads where generative AI meets 3D content creation, reshaping everything from artistic endeavors to game design. We also discuss how it's helping businesses handle complex data mapping challenges and the necessity of a measured, informed approach toward tech adoption. Whether you're a seasoned professional or a curious tech aficionado, this episode is your gateway to understanding the seismic shifts occurring in interactive digital experiences. 

Join us as we dissect the opportunities, challenges, and future-facing strategies that are defining the landscape of business technology.

Show Highlights:

• Unity's evolution from a gaming engine to a vital business tool for immersive digital experiences.

• The role and benefits of digital twins in industries.

• The use of Unity to integrate CAD data with 3D visualization.

• The impact of generative AI and natural language processing on 3D asset creation and creative disciplines.

• The shift in companies towards internal control of 3D assets for product development and marketing.

• The challenges of data management in integrating 3D solutions and the potential of AI in data mapping and standardization.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Ever wondered how to successfully navigate the complex world of B2B and B2G buying? This episode promises to provide illuminating insights on this very topic. Our guest is Kim Brown, CMO of Darley, a manufacturing company that serves national heroes and has successfully transformed its B2B and B2G buying experience. Kim shares her expertise on the evolving landscape of B2B and B2G buying, the role of Salesforce Commerce Cloud, and the future of e-commerce adoption. 

Technology and its effects on the future of business is a major focus of our conversation. We explore the rise of digital natives in leadership positions, new workplace security regulations, and how these are reshaping online transactions. Kim shares how Darley has leveraged tech-enabled digital experiences, editorial content, direct mail, and CRM to facilitate large, complex business transactions and deliver unparalleled customer experiences. This episode is a must-listen for anyone looking to understand how technology is revolutionizing business and the complexities of B2B and B2G buying.

Show Highlights:

• Role of millennials in decision-making and the impact of inclusive innovation frameworks in businesses. 

• Importance of Salesforce CRM and PIM in maintaining complex customer relationships, particularly when dealing with entities like the Department of Defense. 

• Insight into the complexities of B2B and B2G buying experiences and the significance of native integrations and emotional facets of these transactions. 

• The impact of technology in reshaping businesses, including the rise of digital natives in leadership roles, changes in workplace security regulations, and the role of marketing, branding, and public relations. 

• Showcase of how Darley leverages a well-honed tech stack, digital experiences, editorial content, and CRM to facilitate large business transactions and deliver exceptional customer experiences.

• The importance of creating a diverse and inclusive workforce in data and technology fields and the need for ethical considerations in data usage and AI development.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Darley: Global Manufacturer & Distributor for Today's Heroes: https://www.darley.com/ 

• Kimberly Brown | LinkedIn: https://www.linkedin.com/in/kim-weisensee-brown/ 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Have you ever wondered how the digital marketplace keeps up with the lightning-fast changes in consumer behavior? Join us as we sit down with Olga Kostina of Adyen to discuss the future of composable payments and their seamless integration with Salesforce Commerce Cloud. With Olga steering the conversation from her telecom roots to the heart of fintech, we uncover how the mobile e-commerce explosion during the pandemic has transformed the payment landscape. We also dive into the Adyen formula, revealing the company's dedication to innovation and customer satisfaction and how they're constructing scalable payment solutions that can adapt to the ever-shifting desires of shoppers.

Transitioning from the big picture to actionable tactics, we lay out the revolutionary payment integration solutions Adyen offers for merchants on Salesforce, simplifying global payment acceptance. Hear firsthand about the unprecedented flexibility Adyen’s Composable Storefront solution provides for brands to customize their payment experiences and how e-commerce accelerators are slashing the timeline for brands to make their mark online. 

Show Highlights:

• The shift to mobile e-commerce and Adyen's approach to innovation and customer care.

• Adyen's pre-built payment integration solutions for global expansion on Salesforce platforms.

• Exploration of e-commerce accelerators and cost-saving strategies for brands adopting Composable Commerce.

• Details on Adyen's unique offerings for Composable Storefronts, including flexibility and control over payment experiences.

• How brands can integrate Adyen payments, with options for tech-savvy brands and those preferring third-party service providers.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we discuss the world of B2B marketplaces with Steve Conway, IBM's Commerce Practice Lead for Distribution, Retail, and Consumer Goods. We explore the creation of Amazon-like platforms to capture new client segments, using tools like Miracle and Salesforce to streamline operations, and the importance of strategic payment structures and data integration. 

As B2B marketplaces mature, Steve highlights the potential of retail media as a revenue channel and the comprehensive solutions offered by Salesforce. This episode is a must-listen for businesses aiming to capitalize on opportunities within the B2B market and navigate the complexities of digital commerce.

Show Highlights:

• Creation of Amazon-like platforms to capture new client segments in the B2B marketplace.
• Importance of data-driven strategies and AI in unlocking new revenue streams.
• Tools like Miracle and Salesforce streamline supplier onboarding and automate processes for international use cases.
• Discussion on payment structures, data management, and setting strategic commission rates for B2B marketplaces.
• Exploration of retail media as a revenue channel and the potential of AI and marketplace agents.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Join the Commerce Cloud Community: http://sforce.co/commercecrew

To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/ 

Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Håkan Fritz, CoreMedia’s sage of solution architecture, joins us in this episode, bringing with him information about the fusion of storytelling and technology. Håkan discusses his adoration for the sprawling epics of Dune and the Foundation series, and how these science fiction staples parallel the real-world tech advances at CoreMedia, which has been innovating in the CMS arena since '96. Step with us into a domain where editorial finesse meets e-commerce muscle, a realm where CoreMedia is crafting digital experiences.

Håkan sheds light on the seamless integration of AI within the lifecycle of digital assets, shaping the e-commerce odyssey. We then pivot to the horizon, where the symbiosis of web and app development with AI looms large, prompting a fascinating discourse on the equilibrium between automated intelligence and the indispensable human element in customer engagement. 

Tune in for a riveting conversation that's part masterclass, part crystal ball into the future of media and e-commerce innovation.

Show Highlights:

• CoreMedia’s role in innovating the CMS space for media and e-commerce.
• The integration of AI in extending the lifecycle of digital assets and enhancing e-commerce experiences.
• The transition of CoreMedia from a CMS to a Digital Experience Platform (DXP).
• The importance of preview functionalities in headless CMS.
• Potential of AI to automate tasks such as content creation, integration, and testing.
• Håkan's vision for the future of media and e-commerce.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Where do brands have to evolve to meet customer expectations? In this conversation with Rob Garf, we discuss the possibilities along with shopping at the edge and what that means for omnichannel customer experience.

With more than 25 years of global retail experience as a practitioner, industry analyst, strategy consultant, and software leader, Rob is no stranger to the industry, and the challenges retailers face. Rob is the VP and GM of Retail at Salesforce, and he currently leads retail strategy, product, and insight and advises senior executives globally on digital transformation. Rob is also a frequent industry speaker, a member of the NRF Digital Council, and chair of the retail customer advisory board.

Listen in for Rob’s thoughts on how the relationship between brands and consumers is changing.

Show Highlights:

• How our relationship with shopping has changed
• If consumers feel pressure by constantly shopping
• The difference between micro-moments and shopping for large events
• How consumers do their own research before buying a product today
• Studio stores focus on storytelling rather than selling all their products in-store
• What is changing with customer loyalty

Subscribe and Review

We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot!

Supporting Resources:

Read the Blog
Follow Rob on Twitter

If you're interested in learning more about Salesforce Commerce Cloud, please check out our page: https://www.salesforce.com/ca/products/commerce-cloud/overview/.

***
Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.  Let them know I sent you.

Join us as we add a personal touch to our Salesforce conversations by finally introducing our hosts, Natalija Pavic and Amalia Murray. Today we’ll peel back the curtain on their career stories, celebrating two decades of Amalia’s marketing journey and Nat’s diverse sales experiences. Our conversation is peppered with personal anecdotes and 'Nat-isms', offering you a deeper connection with the voices that bring this podcast to life.

However, this episode isn't just about reflection; it's also about community and innovation. We spotlight trailblazer marketing within the Salesforce ecosystem, particularly for Commerce Cloud, discussing the power of community and the celebration of individual stories. From interactions with the founders of the unofficial SFCC community to the personal evolution within PR and marketing technology, we highlight the adaptability required to thrive in ever-changing industries. Amalia and Nat share a passion for bringing expert insights to our audience, and they delve into the technical world of e-commerce intending to make complex concepts accessible for all.

Looking ahead, we're thrilled to welcome a diverse lineup of guests, from CEOs to inspiring female leaders, as we celebrate International Women's Month. We explore the importance of different perspectives and tease the exciting direction the podcast is headed in, with aspirations for more international content and discussions on the intersection of commerce and technology. So, be sure to stay tuned for more engaging conversations and invaluable insights from the world of commerce.

Show Highlights:

• Hosts Nat Pavic and Amalia Murray share their personal and professional backgrounds
• Discussion on trailblazer marketing within the Salesforce community, engagement with SFCC community founders, and the evolution of partnerships
• Reflections on the transition from manual media monitoring to automation
• The value of making complex e-commerce concepts accessible to a wider audience
• Future podcast plans to look forward to that will highlight a more diverse spectrum of voices on the show

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Natalija Pavic
LinkedIn: https://www.linkedin.com/in/natpavic
Twitter: https://x.com/natalijapavic

Amalia Murray
LinkedIn: https://www.linkedin.com/in/amaliamurray
Twitter: https://x.com/emceeamalia/

Join the Commerce Trailblazer Community: http://sforce.co/commercecrew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Unlock the secrets of thriving in the ever-evolving world of e-commerce with our special guest, Lauren Livak, the leader of the Digital Shelf Institute. We promise you a discussion filled with insights from Lauren's vast experience working with over 100 strategic customers and her tenure at Johnson & Johnson. Together, we'll examine how brands are leveraging data and riding the wave of current market conditions to boost their product discoverability.

Navigating through the economic impacts on the retail industry, we unpack how consumer behavior has shifted and how brands strategize in response. We delve into the rising significance of retail media, looking into how personalized messaging engages consumers effectively. We'll also shed light on how brands are adding extra value to their products, enhancing delivery services, and honing in on personalization to provide a stellar customer experience.

We're also breaking down the complexities that come with online shopping and its ripple effects on consumer behavior. We'll discuss the necessity for cross-functional collaboration within organizations and the increasing demand for retail efficiency. Get ready for a captivating conversation that emphasizes the importance of a holistic view of commerce to successfully steer through the digital transformation of the retail industry.

Show Highlights:

• How brands are leveraging data and adapting to market conditions to enhance their product discoverability.

• The impact of the economic situation on the retail industry, changes in consumer behavior, and brands' strategic responses.

• The rise of retail media and the use of personalized messaging to effectively engage consumers.

• How brands are enhancing delivery services and focusing on personalization for improved customer experience.

• The complexities of online shopping, the importance of data consistency across multiple marketplaces, and the challenges faced by brands.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• More about the Digital Shelf Institute: https://www.digitalshelfinstitute.org/

• Listen to the DSI Podcast: https://www.digitalshelfinstitute.org/ecommerce-podcast/

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Ever wondered how the design of our cities could impact the future of retail? Or how politics could play a role in shaping the next big trends in e-commerce? Nino Bergfeld, director of retail advisory at Salesforce, takes us on an exhilarating journey into the world of retail and e-commerce. As the co-host of the Retail Reality Show, Nino highlights the pressing issues currently at the helm of the retail industry while sharing insightful strategies businesses are employing to optimize their bottom line.

Discover how the triumvirate of mobile pause, self-checkout, and loyalty programs can enhance the customer service experience. Additionally, the concept of mass customization and the potential of slow fashion are brought to light. Nino enlightens us about the evolving ecosystem of reverse logistics, emphasizing the importance of collaboration and partnerships in creating an efficient ecosystem. Tune in to gain some intriguing insights on these topics and more!

Show Highlights:

• Exploration of the concept of the 15-minute city and its implications for retail, including the four key pillars of the store of the future.

• Discussion on the potential of NFTs in revolutionizing customer loyalty and the concept of digital twins in retail.

• Analysis of sustainable fashion and the ecosystem of reverse logistics, examining how businesses can enhance customer service with mobile pause, self-checkout, loyalty programs, and NFTs.

• Examination of current retail innovations and the role of conversational commerce in improving customer service and enhancing business efficiency.

• Insights on how urban cities, store design, and politics play a role in shaping the future of retail.

• Discussion on the challenges of virtual try-on in fashion retail and the future possibilities it presents.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Listen in as we explore the intricate world of SEO with Edwin Romero, a seasoned expert who specializes in Salesforce Commerce Cloud. In our chat, Edwin walks us through his entry into the niche of SEO within the e-commerce landscape. He shares how SEO isn't just about driving sales; it's about crafting valuable content that meets customers at every step of their buying journey.

In our discussion, we tackle the evolving field of SEO and how artificial intelligence is reshaping best practices. Edwin stresses the importance of understanding SEO's place within a company's strategic framework and the need for clear advocacy to communicate its relevance effectively. And with the dawn of Search Generative Experience (SGE), Edwin gives us a glimpse into how AI is set to transform the way we present and perceive search results.

With an emphasis on the dynamics between content, development teams, and SEO tools, Edwin advocates for a discerning and nuanced approach to SEO audits and the selection of partners. Whether you're deep into SEO or just scratching the surface, this chat is packed with actionable insights that can help you navigate the ever-changing digital landscape.

Show Highlights:

• The role of AI in enhancing SEO practices, introducing Search Generative Experience (SGE), and its impact on search results.

• Small, non-disruptive SEO tweaks using Salesforce Commerce Cloud and the significance of data collection for ongoing SEO strategies.

• How AI tools like ChatGPT can disrupt traditional SEO workflows.

• The importance of discernment when working with vendors and partners in the Salesforce Commerce Cloud ecosystem for SEO success.

• Strategies for effective collaboration between content creation teams, development teams, and SEO tools to maximize online presence.

• Insights into future SEO trends, including the focus on expert content and the concept of the "messy middle" in the customer purchasing journey.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Website: https://www.edwindanromero.com/ 

• Linkedin: https://www.linkedin.com/in/edwinromero/

• Twitter: https://twitter.com/edwindanromero

• YouTube: https://www.youtube.com/@edwindanromero1 

• Salesforce Commerce Cloud SEO: A Guide To Optimizing SFCC: https://www.edwindanromero.com/salesforce-commerce-cloud-seo-guide/ 

• Google’s Search Generative Experience On E-Commerce: https://www.edwindanromero.com/googles-search-generative-experience-on-e-commerce/ 

• Andrew Holland - The Messy Middle: https://www.linkedin.com/pulse/googles-messy-middle-sequel-andrew-holland-/

• What we now know about 'decoding' consumer decision-making: https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-journey/the-consumer-decision-making-process/

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Listen in to our latest conversation with digital commerce trailblazer Harvey Bierman, the mastermind behind Red Van Workshop. His tales are not just of growth but of innovation and humanizing the digital workspace. For anyone curious about the online retail evolution, Harvey's experiences — from his strategic roles at Crocs and Christie Sports to the inception of Red Van — are a treasure trove of industry wisdom. 

Amidst a world where remote work is more than a trend, Harvey discusses the pillars of success in forging a thriving virtual work environment. At Red Van, they're not just talking the talk; they're walking the walk with a 100% remote, onshore model that magnetizes top-tier talent and streamlines delivery. Harvey reveals how prioritizing people — be it staff, clients, or partners — creates a ripple effect of trust and transparency that's not just good karma but good business. 

Tune in to learn about building robust client relations, exemplified by Red Van's solution for brands like New Balance and Patagonia, and how platforms like Autobahn are reshaping customer success and post-launch support.

Show Highlights:

• The inception and capabilities of Autobahn.

• The role of company culture in remote work environments and attracting top talent.

• Red Van’s 100% remote, onshore business model and its success with major brands like New Balance and Patagonia.

• Insights into the importance of valuing employees, clients, and partners equally in the tech industry.

• Red Van's approach to customer success and post-launch support with their roadside assistance program.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Are you ready to supercharge your understanding of generative AI? This episode, featuring Salesforce's distinguished architect Richard Pack, is just what you need to navigate the thrilling twists and turns of the AI landscape. With over two decades of experience, Pack unravels the intricate possibilities of generative AI, from translating languages to crafting product descriptions. He also delves into the distinct modalities of AI that are gaining momentum and how these are changing the way we interact with technology. Peek into the future as Pack discusses the potential for generative AI to empower humans with capabilities beyond their imagination.

Pack shares insights on how this combination can be used to fashion experiences customized to individual consumers. He further explains the importance of including ground truth to curb hallucinations and boost the efficiency of AI systems. As we venture further into the subject, we highlight the evolution of generative AI in the past year and its profound impact on new product development and applications. We also touch upon the unexpected ways AI is being used, spurring a wave of entrepreneurship. Listen in for the latest product launches from Dreamforce and valuable advice for those looking to dip their toes in the world of AI.

Show Highlights:

• The potential of generative AI and its current applications.

• The fusion of predictive and generative AI.

• How generative AI is impacting the development of new products, content, and applications.

• The significant strides generative AI is making in various fields, including translating languages and producing computer instructions.

• The rise of GPT descriptions for products launched by Salesforce.

• Advice for those interested in exploring the world of generative AI.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Join us as we have a conversation with Marc Relford from EPAM to uncover the landscape of Composable Commerce and its role in equipping businesses for an unpredictable future. As we navigate through the complexities of EPAM's Salesforce Commerce and Experience Cloud Practices, Marc shares his invaluable insights from leading digital transformations and pioneering innovative products like the Swiffer.

Listen in as we explore the emergence of composable e-commerce architecture, a game-changer that offers businesses the flexibility to pivot and innovate with ease. Our conversation delves into how EPAM spearheads this shift through modular enhancements, avoiding the need for extensive overhauls. We also shed light on the power of AI, from its predictive capabilities to the exciting realm of generative AI and its profound impact on enhancing customer experiences, streamlining business strategies, and fortifying businesses to be adaptive, scalable, and primed for the future. 

Don't miss this episode that promises to arm you with the strategies and insights needed to thrive in the ever-evolving world of e-commerce.

Show Highlights:

• The transition from predictive to generative AI and its influence on customer experience and business analytics.
• Strategies for implementing composable e-commerce architecture incrementally to avoid disruption.
• The role of continuous learning and innovation within the Salesforce ecosystem.
• The future of e-commerce shaped by customer behavior changes and technological advancements.
• Insights into EPAM's approach to facilitating digital transformations and their experience with various commerce technologies.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

What if your smartphone could not only enhance your shopping experience but also predict your needs before you even knew them? In this episode, we sit down with Helen Slaven, the Chief Revenue Officer at POQ, to explore the incredible impact of mobile apps and AI on the retail industry. With her journey starting at IBM, Helen offers a wealth of knowledge on the exponential growth of mobile technology and its critical role in e-commerce.

Discover the future of retail apps as Helen highlights the integration of Salesforce into mobile platforms, transforming them into powerful tools for customer engagement and retention. Learn how businesses can go beyond replicating e-commerce experiences by offering innovative functionalities like personal POS systems, geo-location prompts, and barcode scanners.

From AI-driven content creation to consumer-driven supply chains, this discussion uncovers how artificial intelligence is reshaping the retail landscape. Don't miss this insightful episode packed with expert knowledge on the future of mobile apps and the evolving dynamics of the retail industry.

Show Highlights:

• The transformative impact of mobile technology on e-commerce and retail.
• Statistics on smartphone usage and the projected growth of the mobile app industry.
• Enhancing retail apps with Salesforce integration for personalized customer experiences.
• Innovative app functionalities like personal POS systems, geo-location prompts, and barcode scanners.
• The role of AI in content creation, personalization, and its integration with Salesforce's Einstein and Data Cloud.
• Evolving retail landscape: user-generated content, consumer-driven supply chains, and AI's potential in forecasting and sustainability.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew
• To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/ 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

What happens when content and commerce combine? You get conversions! Although shoppable ads have been around for a while, they have only recently begun to emerge on streaming platforms. It’s a revolutionary experience for advertisers to transition from measuring views to measuring purchases on television.

In this episode, we speak with Vassil Mladjov – an investor and board member of tallio.io, the VP of strategy at MoEngage®, and a political and tech reporter in Bulgaria. He is a longtime entrepreneur and innovator who helps startups optimize their business models. Vassil is also a former Gartner analyst who has been working in the streaming video and e-commerce space for over two decades.

Listen in to discover how shoppable ads are only scratching the service of digital advertising.

Show Highlights:

• How shopping through ads on television works
• Why shoppable ads are working now
• What is the future of shoppable ads
• How the possibilities of shoppable ads are endless

Subscribe and Review

We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot!

Supporting Resources:

• Follow Vassil on LinkedIn
• tallio.io
• moengage.com

***
Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we explore the world of e-commerce with Pree Kalyanasundaram and Mofeyi Oluwalana, who share their insights on analytics, smart insights, and the impact of Generative AI on commerce cloud initiatives. Discover the game-changing concept of smart promotions and how AI is simplifying the once-complex process of creating promotions. Pree and Mofeyi, with their backgrounds in product management, bring to the table their experiences and the value this technology adds to enhancing merchant experiences. 

Listen in as we shed light on the advancements in Generative AI technology and its role in creating structured, smart promotions that elevate the customer experience. Our guests discuss the existing capabilities of Generative AI in suggesting and potentially executing promotions, illustrating Salesforce's proactive approach in the industry. They also touch on the broader impact of Generative AI, from personalizing customer interactions to summarizing data insightfully, and offer advice to brands considering adopting this technology. 

Get inspired to leverage the tools available through platforms like Salesforce to start small and embrace the AI-driven future of commerce.

Show Highlights:

• Generative AI's role in simplifying the creation of smart promotions for e-commerce.

• Insights into customer-centric innovation and enhanced merchant experiences with AI technology.

• Discussion on the blend of AI efficiency and human insight in crafting effective promotions.

• The importance of rigorous testing and human oversight in AI-generated promotions.

• Starting small with generative AI tools and ensuring ethical considerations and data privacy.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Dive into the power of AI in commerce as we sit down with Salesforce experts Tim Nelson, John Canderis, Beth Kincaid, and Karla Anderson at NRF 2024. Artificial intelligence is not just a buzzword but a game-changer for marketers and merchandisers, as it brings about unparalleled efficiency and a seamless customer service experience. This discussion is peppered with expert insights on Salesforce Commerce Cloud's latest advancements, and we examine the impact of AI on employee productivity and customer engagement across various platforms.

The retail landscape is evolving rapidly, and AI is at the helm of this revolution. Tune in to learn how AI-driven call centers and co-pilot features are not only enhancing customer retention but also ensuring every interaction resonates with your brand's unique tone. We also uncover how Slack's innovative applications in the retail sector extend beyond messaging to include critical operations such as shift scheduling and inventory management. And for those overwhelmed by the information deluge, we explore how AI summarization is helping to declutter Slack channels.  

Don't miss out on this discussion through the AI-infused future of commerce and personal shopping experiences.

Show Highlights:

• AI's role in commerce and customer service efficiency.

• The utilization of Slack for retail operations.

• AI summarization capabilities to declutter Slack channels and improve information management.

• Personalized shopping experiences and in-store communication tools through AI.

• The impact of AI on employee productivity and the importance of customer retention post-pandemic.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

• For the official Commerce Cloud NRF recap from Salesforce, listen to Eric Lessard and Rob Garf here: http://sfdc.co/nrf24recap

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we have a conversation with Cam McKenzie, VP of Commercial Operations at PacBio and a leader in the genomics and life sciences industry. McKenzie discusses the innovative transformation of PacBio's commercial operations under the guidance of CEO Christian Henry, focusing on overcoming challenges like siloed operations and minimal infrastructure through strategic Salesforce integration and omnichannel strategies. 

We also delve into the potential for innovation at the intersection of technology and human collaboration. McKenzie emphasizes the importance of fostering a culture of continuous learning and adaptability to stay ahead in the rapidly evolving field of genomics.

Show Highlights:

• Strategic transformation of PacBio's commercial operations, focusing on Salesforce integration and omnichannel strategies.
• Challenges faced by PacBio and the innovative solutions implemented.
• Insights into the complexities of PacBio's business model.
• The impact of technology in streamlining sales processes and improving customer interactions.
• Reflection on the importance of diverse perspectives and optimism for future innovation at the intersection of technology and human collaboration.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Join the Commerce Cloud Community: http://sforce.co/commercecrew

To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/ 

Would you like to be on the podcast, or do you know someone who should? Check out the nomination form: http://sfdc.co/podnomination 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we dive into the dynamic world of modern commerce with Kyle Montgomery, Head of Commerce at Astound Digital. Kyle shares his extensive experience, detailing how Astound Digital's 20-year partnership with Salesforce has been instrumental in pioneering the Storefront Reference Architecture (SFRA).

The episode explores the potential of composable commerce and generative AI, offering insights on whether long-standing Site Genesis users should transition to more modern platforms. Kyle also highlights the significance of accessible sandboxes for developers and the role of open-source projects in fostering community collaboration and innovation. 

Tune in to learn how generative AI and tools like Salesforce's PWA kit are setting new standards for the future of retail.

Show Highlights:

• Astound Digital's 20-year partnership with Salesforce and pioneering efforts in Storefront Reference Architecture (SFRA).

• Insights into the Unofficial SFCC community and the OpenSFCC initiative.

• Discussion on composable commerce benefits.

• Examination of generative AI's role in modern commerce.

• Practical advice on the costs and benefits of migrating to composable solutions.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

• To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/ 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Listen in as we welcome Sana Remekie, the CEO of Conscia.ai, a trailblazing company that has introduced the industry's first digital experience orchestration platform. Sana shares her tech romance story and her journey from being a technical consultant to co-founding a revolutionary company with her husband. Get inspired as we explore how Conscia tackles the problem of disparate data sources and content silos by providing a platform relevant to customers at the right time.

Uncover the intricacies of Conscia's DX Graph and DX Engine as Sana walks us through how these innovative solutions address the challenge of disconnected data sources and content silos. We also discuss the future of Conscia and how it can help businesses improve their customer engagement and retention. This episode is a must-listen for anyone looking to stay ahead in the e-commerce industry.

Show Highlights:

• Exploration of Conscia's DX Graph and DX Engine.

• Case study of Desium, a satisfied Conscia client.

• Discussion on Conscia's approach to product information management and its groundbreaking taxonomy feature.

• Insights into the future of Conscia and its potential to redefine customer engagement and retention in the e-commerce industry.

• Exploration of Conscia's AI-powered product information management.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

To Find Out More About Conscia, Check Out These Links:

• https://conscia.ai/

• https://www.linkedin.com/company/conscia/

• https://www.linkedin.com/in/sana-remekie/

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we dive into the future of digital commerce with Kelly Thacker, CMO of Commerce Cloud at Salesforce. Kelly shares her journey and passion for e-commerce, emphasizing how Salesforce has been instrumental in helping businesses across various industries navigate the digital shift post-pandemic. She highlights innovative tools like Salesforce Checkout and AI and Data Cloud integration to enhance customer experiences. Kelly also discusses her side hustle, Banalco, a nonprofit supporting human trafficking survivors. 

This episode offers valuable insights into the power of AI and data in revolutionizing the shopping experience, making it a must-listen for anyone looking to stay ahead in the digital commerce game.

Show Highlights:

• The impact of the pandemic on digital strategies and how Salesforce has assisted non-traditional commerce sectors in establishing online presences.
• The importance of delivering seamless, hyper-personalized experiences across various touchpoints.
• Introduction of the innovative Salesforce Checkout feature and its applications in unconventional settings.
• The new pricing model of Salesforce making Data Cloud accessible to all customers and enhancing AI capabilities.
• Exploration of future AI applications in commerce, including autonomous agents and headless checkout experiences.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Join the Commerce Cloud Community: http://sforce.co/commercecrew

Learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/ 

Would you like to be on the podcast, or do you know someone who should? Check out the nomination form: http://sfdc.co/podnomination 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we are joined by Carolyn Goncoe, Senior Director of Solution Engineering for Digital Commerce at Salesforce. Carolyn shares her story, from supporting ERP systems for state and local governments to leading the specialist B2C Commerce Cloud team at Salesforce. We explore the impact of social shopping platforms like TikTok on e-commerce, addressing initial skepticism from IT departments about cloud solutions and their evolving perceptions. 

Carolyn also goes into the significance of composable commerce, emphasizing the necessity of an API-first, headless architecture for robust omnichannel experiences. The episode culminates with a discussion on the revolutionary role of predictive and generative AI in enhancing merchant efficiency and the emerging imperative for brands to optimize for GPT. Tune in for forward-thinking strategies that are shaping the future of digital commerce.

Show Highlights:

• Evolution of e-commerce and the impact of cloud solutions on IT department perceptions.
• Role of social media platforms like TikTok in transforming shopping behaviors.
• Benefits and challenges of composable commerce and API-first, headless architecture.
• Salesforce's solutions for composable commerce, including pre-built vendor connections and managed runtime environment.
• Impact of predictive and generative AI on merchant efficiency and the need to optimize for GPT.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew
• To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/ 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Join us for a conversation with the incredible Oana Dereli from OSF Digital as she brings her unique expertise in e-commerce loyalty and women's advancement in tech to the forefront.  Oana’s double-edged sword of engineering prowess and sales acumen, coupled with her leadership role in the OSF Women's Network, paints a vivid picture of women's essential roles in the tech and retail sphere. Prepare to be captivated by her passion as we celebrate women's achievements and discuss the innovative master classes OSF offers to push boundaries on personal and professional growth.

We also take a dive into the future of retail, where AI isn't just a buzzword but a game-changer in creating personalized shopping experiences and even fulfilling predictions such as same-day delivery. Learn how AI is no longer just a tool but a revolution driving retail forward, urging brands to adopt bold, customer-centric innovations to stay competitive. The path to tech success is often unexpected, and we wrap up by reflecting on surprising career journeys, including Oana’s own, reminding us to embrace the opportunities that keep us at the cutting edge of a constantly evolving industry. 

Don't miss out on these insights and more!

Show Highlights:

• The impactful role of women in tech and e-commerce.
• The evolution of e-commerce loyalty programs and their increasing significance for retailers in enhancing customer experience and retention.
• OSF Digital's contributions to Commerce Cloud.
• The integration of AI in retail, automating development processes, personalizing customer experiences, and more.
• The concept of connected commerce and the importance of integrating various customer data points for a seamless omnichannel experience.
• The significance of internal organizational collaboration across departments.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Unlock the full potential of B2B commerce and digital transformation as we sit down with Paul Do Forno of Deloitte Digital for a riveting discussion that will reshape your understanding of online business transactions. Shed the misconception that B2B sales can't thrive in the digital marketplace. Together, we journey through the intricacies of e-commerce and its crucial role in future-proofing businesses, dissecting the reasons behind the slow adoption rate in B2B sectors and how emerging digital tools empower sales teams.

We dig into the complexity of online B2B transactions beyond simply adding a shopping cart and the critical need for platforms that address B2B's unique demands. Paul and I dissect trends that are not only driving innovation but also presenting a clear mandate: adapt or risk obsolescence. Tune in for a conversation that will lighten the path to digital dominance in B2B commerce.

Show Highlights:

• The digital transformation and growth of B2B commerce.

• Impact of younger professionals on digital adoption and the strategic role of ERP upgrades in advancing B2B e-commerce.

• The complexities of B2B online transactions and the need for platforms that cater to unique B2B requirements.

• The emergence of vertical B2B marketplaces and the importance of omnichannel strategies for maintaining market share.

• The concept of composability in commerce and its adoption among more mature businesses moving towards headless architectures.

• Real-world case studies illustrating the value addition and premium valuation of companies through digital capabilities in B2B commerce.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

What if you could hang out with eCommerce experts at Salesforce, as well as our customers and partners, ask them about their experiences and be inspired by innovative ideas and live use cases; then take an insight or two to guide your own Commerce Cloud journey? Hosted by Natalija Pavic ––Innovation Leader on the Business Strategy & Growth team at Salesforce Commerce Cloud. –– every episode is a deep dive into topics that will impact your digital business from new trends like metaverse and NFTs to the evolution of the online customer experience and its impact. We hope to expand your mind with solutions available today and explore their impact on the future. Our goal is to give inspire you with ideas, solutions, and visions of the future in eCommerce.

Join us as we master the 2024 holiday shopping season with Caila Schwartz, Director of Research and Insights at Salesforce. In this episode, we go into Salesforce's Holiday Insights HQ, revealing how Caila and her team predict holiday shopping trends using a blend of proprietary data and consumer surveys. Discover why more consumers are leaning on credit amid rising prices and how value shopping is becoming crucial.

Learn about the resurgence of concentrated shopping during Cyber Week, the increasing importance of loyalty programs, and actionable strategies to leverage data and AI-driven tools for personalized shopping experiences. Don't miss out on these expert insights and practical tips to optimize your holiday retail strategy.

Show Highlights:

• Discussion on the shift towards value shopping due to rising prices and consumer reliance on credit.

• Examination of Cyber Week's renewed importance and the growing preference for online shopping.

• Exploration of the increasing significance of loyalty programs amidst rising digital marketing costs.

• Analysis of supply chain challenges, particularly middle-mile costs driven by higher crude oil prices and overseas conflicts.

• Strategies for leveraging data and AI to personalize shopping experiences and enhance consumer engagement.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

• Follow Natalija Pavic on LinkedIn to stay on top of new episodes and highlights: https://www.linkedin.com/in/natpavic/ 

• Checkout Caila's full report here: https://www.salesforce.com/blog/holiday-shopping-predictions/ 

• Learn more about how you can prepare your ecommerce site for holiday shopping here: https://www.salesforce.com/form/commerce/ecommerce-holiday-preparation/

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Listen in as we journey through the exciting world of headless commerce with our Commerce Cloud Composable Evangelist, James Semple. In this discussion, we chart the evolution of headless commerce from its first wave of technical teams cobbling together solutions to its current, much deeper fourth wave of companies. We examine how the rise of composable commerce and technologies like GPT has fundamentally changed the landscape and what this could mean for the future of retail.

We discuss the potential of headless commerce in creating more personalized retail experiences, the challenges and potential of composable strategies, and how retailers are rethinking their strategies post-COVID. We also look at the role of store associates in this new retail landscape, the implications of Gen Z's engagement with commerce, and the lessons to be learned from the reported 50% failure rate of composable projects. 

It's an enlightening conversation packed with ideas, solutions, and visions for the future of e-commerce.

Show Highlights:

• The four waves of headless commerce, from its beginnings with technical teams piecing together solutions to its present state with many companies adopting it. 

• The transformative impact of technologies like GPT on the commerce sector. 

• The future of retail and how headless commerce can lead to more personalized retail experiences.

• The challenges and potential of composable strategies in the retail sector. 

• The impact of the COVID-19 pandemic on retail strategies, the changing role of store associates, and Gen Z's engagement with commerce.

• The high failure rate of composable projects and the importance of careful and calculated decision-making in such projects.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Join us for another fascinating episode of Salesforce Commerce Cloud Innovations as we explore the thrilling intersection of automotive and e-commerce. Our guest is Kent Packman, a Salesforce architect at Aston Martin and a true visionary in the industry. Kent's unique perspective, rooted in his love for all things automotive and tech, provides an insightful look into the challenges and opportunities of online automotive purchasing. From his favorite classic and current cars to his experiences at Dreamforce 2022, Kent's enlightening chat is sure to inspire!

Listen in as we discuss the three pillars of car buying that need to be addressed for a successful customer experience. We also delve into how to improve the car buying experience by bridging the digital and physical worlds and how discount codes could replace traditional haggling and negotiations.

Don't miss this riveting discussion about the future of the automotive industry and the exciting changes on the horizon. Tune in for a ride of a lifetime!

Show Highlights:

• Kent’s vision for the future of online automotive purchasing and customer experience. 
• The three crucial checkpoints for customer experience in car buying.
• Exploration of the concept of a digital-physical hybrid model for car buying, potentially ending the practice of haggling for prices. 
• How technology, such as connected cars and services, can improve the customer experience in the automotive industry. 
• The future of the automotive industry, the role of startups, and the changing nature of traditional dealership networks.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Join the Commerce Cloud Community: http://sforce.co/commercecrew

Learn more about Commerce Cloud Innovations go here: https://www.salesforce.com/commerce/innovations/ 

Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Retail is an ever-changing space. Add in health and wellness, and it changes even more so. Trends come and go in the health and wellness industry, and they all affect the retail marketplace and eCommerce. With each trend comes new opportunities for products and systems.

In this episode, we have a conversation with James Murphy from the retail industry advisory team at Salesforce. Their job is to stay up to date on the latest trends, innovations, emerging tech, and anything that is impacting modern retail. James has been in the retail space for 20 years and has experienced some drastic changes, not to mention Covid-19. 

Listen in to this episode to learn about the eCommerce revolution in retail health and wellness and how James thinks it may continue to evolve.

Show Highlights:

• Trends and retail around the health and wellness space.

• The role of retail around the pandemic.

• How loyalty programs and memberships have been reimagined.

• How consumers and retailers are approaching data sharing.

• Where retailers are missing opportunities when it comes to DIY.

Subscribe and Review

We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot!

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Join us as we have a conversation with Becky Wright, the Senior Vice President of Global Marketing and Alliances at OSF Digital, for an enlightening discussion on the convergence of entrepreneurship, AI, and Salesforce solutions. Becky shares her pioneering journey from the magazine industry to digital advertising, illustrating her role in the early days of using websites to gauge the effectiveness of print ads. She also unveils the cutting-edge work OSF Digital is doing in the Salesforce ecosystem.

Listen in as we explore the thrilling yet challenging landscape of AI implementation in business. We unpack the importance of data quality and organization, critical factors for AI's success, and how many companies struggle with this foundational step. Through real-world examples, we discuss how AI is refining customer service and marketing strategies, fostering a balance between ethical data use and building customer trust. Becky's insights reveal the intricacies of integrating AI into business practices, highlighting incremental progress and the potential for technology to revolutionize the industry.

Show Highlights:

• The importance of data quality and organization for successful AI implementation and internal change management challenges.
• The growing influence of AI on business sectors.
• Exploration of OSF Digital's development of Salesforce connectors, cartridges, and plugins to enhance online shopping experiences.
• Discussion on incremental progress towards AI adoption in businesses and the importance of continuous learning and improvement.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Join us in an exploration of the world of luxury e-commerce featuring Monica Villaquiran, Vice President of IT Infrastructure and Client Experience Innovation at Richemont Americas, and Kailin Noivo, President and Co-founder of Noibu. The discussion between Monica and Kailin covers the balance between specialization and creativity in retail technology, the role of boutique vendors, and the potential of VR, AR, and AI in enhancing customer engagement. 

This episode emphasizes a problem-first approach to innovation. It explores frameworks for addressing business challenges, defining KPIs, and leveraging AI to transform customer feedback into actionable insights. It’s an insightful discussion that bridges technical expertise with exceptional end-user experiences, setting new standards for luxury brands in the digital era.

Show Highlights:

• Client-centric innovation blending technology and human touch across Richemont's 26 brands.
• Benefits of collaborating with boutique vendors for personalized relationships in retail technology.
• Problem-first approach to innovation, focusing on identifying business challenges before choosing technology solutions.
• Utilizing AI to transform customer feedback into actionable insights for luxury brands.
• Framework for defining KPIs and leveraging decision trees to address business issues.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Join the Commerce Cloud Community: http://sforce.co/commercecrew

To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/ 

Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Join us as we welcome Adrian Corral, the business and technical product manager at Avalara, to discuss their Salesforce connectors and comprehensive tax solutions. Adrian also highlights the complexities of taxability across different industries and how Avalara’s sophisticated tax engine simplifies these challenges. In this episode, we explore the future trends in composable architecture, particularly focusing on Salesforce and its compatibility with headless architecture. Learn about the advantages of using APIs over traditional SDKs and how KPIs drive executive buy-in for cutting-edge technologies. 

We discuss the benefits of hybrid composable architecture and its competitive edge in hiring developers. Additionally, Adrian shares insights on AI-powered note-taking tools and their impact on enhancing user experiences. Tune in to gain a comprehensive understanding of Avalara’s role in ensuring tax compliance and supporting the infrastructure of an effective e-commerce storefront.

Show Highlights:

• Future trends in composable architecture and the advantages of using APIs over SDKs

• Simplifying taxability complexities in industries like manufacturing with Avalara's sophisticated tax engine

• Competitive edge of hybrid composable architecture and hiring Node.js developers

• The role of KPIs in driving executive buy-in for new technologies

• The potential of AI-powered note-taking tools to revolutionize user experiences and streamline tasks

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

• Learn more about Commerce Cloud Innovations here: https://www.salesforce.com/commerce/innovations/ 

• Avalara AppExchange Listing: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000FMiPDUA1

• B2B & D2C Commerce, Payments and OMS Roadmap Webinar on August 8th at 11am ET: http://sfdc.co/B2Broadmap

• B2C Commerce Roadmap Webinar on August 21 at 1pm ET: http://sfdc.co/B2Croadmap 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, e-commerce pioneer Mark Rubin, founder of Kasama and Salesforce aficionado, takes us on a digital odyssey through his illustrious career in e-commerce development. From foregoing law school to embarking on a journey that's seen coding breakthroughs and vibrant city living, Mark reveals how personal passions and a humorous life philosophy have shaped his professional triumphs. He shares insights into the thrill of launching an e-commerce platform for St. Jude's and discusses the power of AI in commerce, the importance of soft skills, and the innovative strategies for deploying sites on Commerce Cloud. Whether you're a developer, project manager, or simply curious about the future of commerce, this episode offers a wealth of knowledge and inspiration to navigate the ever-evolving world of e-commerce with success.

Show Highlights:

• The role of personal interests and "superpowers" in Mark's professional success.

• Insights on rapid e-commerce development for St. Jude's and the thrill of launching innovative projects on Commerce Cloud.

• The importance of soft skills in tech, agency growth, and balancing technical expertise with leadership and communication.

• Approaches to deploying sites on Commerce Cloud, catering to B2C, B2B, and D2C business needs, and leveraging headless commerce.

• The transformative role of AI in commerce, enhancing capabilities for developers and project managers, and its application in real-world projects.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

James Semple is what he calls “the composable commerce evangelist” at Salesforce, where his job is to spread the word that Salesforce has a really great composable offering. Interestingly, James also has a second career in music and orchestration, creating soundtracks for video games and movies.

The intent for James’ team is to make it as easy for commerce to go “headless” with Salesforce as it was to use other Salesforce technologies and not to leave the business owners behind. If you aren’t sure what headless commerce is, listen in! We dive into that and more in this episode.

Show Highlights:

• What “headless commerce” is.
• The history of the evolution of the headless concept in technology.
• What the MACH Alliance is.
• What Salesforce’s role in evolving the ecosystem is and the services required to enable composable.
• Where “headless” needs to evolve to meet market demand and customer needs.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Join us as we explore the phenomenal success of Empower Global with its dynamic duo, Brittany Bullock and Amanda Stewart. Empower Global, a Salesforce Commerce Cloud customer, is an immersive e-commerce platform offering an array of products from Black-owned businesses. Brittany and Amanda share their backgrounds, the spark that led to the creation of Empower Global, their unique business strategies, and what's on the horizon.

Don't miss the fascinating insight into building a Black-owned marketplace and community. Brittany and Amanda share their approach to sourcing brands for the platform, ensuring they align with Empower Global's mission and the onboarding process. They also shed light on their marketing strategies, the transition into a headless architecture, and their collaboration with UPS to create the 12 Days of Deals campaign.

The episode concludes with a look into their two-week shoot highlighting the brand stories of their founders. Get inspired as we discuss how Empower Global is not just a marketplace but also a platform for black communities to share their heritage and stories with the world.

Show Highlights:

• The duo’s journey of establishing Empower Global.

• Their strategies for sourcing brands, ensuring alignment with the mission of Empower Global, and facilitating the onboarding of these brands.

• Their marketing strategies, the shift to a headless architecture, and their partnership with UPS.

• The inspiration behind Empower Global and its mission.

• The challenges and learning curves in running a start-up, particularly in the tech and marketing aspects.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• If you would like to support black-owned businesses, shop at https://empowerglobal.shop/.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Bettina Donmez, Puma's ace in the realm of e-commerce, joins us in a gripping exchange that marries the agility of online retail with the finesse of personalized customer service. Transitioning from the skies of the airline industry, she lands into the dynamic world of digital commerce, bringing a collection of insights on how to genuinely connect with customers. 

With a common codebase as the cornerstone, we traverse the delicate balance between scalability and personalized experiences that cater to diverse consumer desires. Bettina elucidates the journey from high-pressure scenarios to remarkable success stories, emphasizing the indispensable role of a solid backend system, artificial intelligence, and the power of unwavering vendor relationships.

We explore the surprising parallels between conscious parenting and effective leadership and the potential role of generative AI like ChatGPT in shaping these aspects of our lives. We envision a digital future where ethics and innovation coexist, considering the creation of digital personas and the responsibilities we share in demystifying technology. Join us in this episode that promises to leave you with a fresh perspective on the intersection of technology, personal growth, and the ethical paths we pave toward the future.

Show Highlights:

• Collaboration with Salesforce to enhance customer engagement and societal impact through innovative retail strategies.

• The significance of scalable and adaptable e-commerce platforms for handling high-traffic product launches.

• Personalization in digital shopping through robust content strategies and the potential role of an AI concierge to assist time-pressed shoppers.

• The use of generative AI for parenting and leadership, offering neutral guidance and support in complex situations.

• Ethical considerations in tech and the responsibility of the tech community to educate and guide the public through digital advancements.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Brands are in a position where they must exceed customer expectations even if the customer wasn’t expecting it. No brand is safe from the need to stay one step ahead of its customers – just think of Blockbuster and Nokia.

In this episode, I have a great conversation with Brian Solis, the global innovation evangelist here at Salesforce. Brian is a world-renowned digital anthropologist, futurist, eight times bestselling author, and international keynote speaker. He has consistently been recognized as one of the world's leading voices in innovation, business transformation, and leadership for over two decades.

Listen in to learn about the customer experience in a digital-first world and how brands can survive the changes and continually exceed their customers' expectations.

Show Highlights:

• How customer expectations have changed
• How a digital-first world has changed people and continues to change people
• Why we must show our customers what’s possible
• Why you need to have a vision or end goal
• The relationship between digital and in-person shopping
• What is the pre-Metaverse, according to Brian
• What can brands do today that customers are not expecting

Subscribe and Review

We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot!

Supporting Resources:

briansolis.com

Follow on Twitter

Follow on LinkedIn

If you're interested in learning more about Salesforce Commerce Cloud, please check out our page: https://www.salesforce.com/ca/products/commerce-cloud/overview/.

***
Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we discuss the dynamic world of e-commerce with industry leaders Peter Larsen from Amazon and Adriana Bourgoin from Salesforce Commerce Cloud. They share their unique insights into navigating the challenges of modern retail, focusing on direct-to-consumer strategies and the importance of a customer-centric approach. The conversation highlights the integration of Amazon's "Buy With Prime" feature, offering brands a powerful tool to enhance customer experiences and streamline inventory management. 

Peter and Adriana discuss overcoming rising costs and platform changes, emphasizing the significance of leveraging Amazon's fulfillment network and strategic partnerships. Additionally, they explore leadership strategies to maintain high performance while managing stress, drawing lessons from Amazon's culture of innovation and resilience. Join us for a wealth of practical strategies and inspiring stories from two trailblazers in the digital marketplace.

Show Highlights:

• Strategies for integrating "Buy With Prime" to enhance customer engagement and lifetime value.
• Challenges and solutions for direct-to-consumer brands in omnichannel retail.
• Importance of a unified inventory strategy leveraging Amazon's fulfillment network to optimize stock management.
• Leadership lessons on reducing stress and maintaining high performance through emotional intelligence and effective communication.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Join the Commerce Cloud Community: http://sforce.co/commercecrew

Learn more about Commerce Cloud Innovations go here: https://www.salesforce.com/commerce/innovations/ 

Would you like to be on the podcast, or do you know someone who should? Check out the nomination form: http://sfdc.co/podnomination

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Gary Brandeleer is a visionary product leader at Salesforce, where he serves in the emerging tech and products department. He leads the product development of Salesforce Web3 and has achieved product market fit in six months. The product was launched in under a year, establishing Salesforce as a competitive force in the Web3 space. Gary has also played a key role in the development of Einstein GPT.

In this episode, Gary and the host Knapp address many questions about what Web3 and NFTs are and how commerce businesses can implement this latest technology to build exciting and innovative customer experiences and engagements through blockchain and smart contracts. 

Listen in to learn about this innovation!

Show Highlights:

• What an NFT is and how they work.
• Where Web3 is today and where Gary thinks it’s going.
• Use cases of Web3 for retailers and e-commerce brands.
• How event and ticketing companies are looking at using NFTS.
• The way NFTs are a way to bring control back to retailers.
• How NFTs could transform brands’ loyalty programs.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Bettina Donmez, Puma's ace in the realm of e-commerce, joins us in a gripping exchange that marries the agility of online retail with the finesse of personalized customer service. Transitioning from the skies of the airline industry, she lands into the dynamic world of digital commerce, bringing a collection of insights on how to genuinely connect with customers. 

With a common codebase as the cornerstone, we traverse the delicate balance between scalability and personalized experiences that cater to diverse consumer desires. Bettina elucidates the journey from high-pressure scenarios to remarkable success stories, emphasizing the indispensable role of a solid backend system, artificial intelligence, and the power of unwavering vendor relationships.

We explore the surprising parallels between conscious parenting and effective leadership and the potential role of generative AI like ChatGPT in shaping these aspects of our lives. We envision a digital future where ethics and innovation coexist, considering the creation of digital personas and the responsibilities we share in demystifying technology. Join us in this episode that promises to leave you with a fresh perspective on the intersection of technology, personal growth, and the ethical paths we pave toward the future.

Show Highlights:

• Collaboration with Salesforce to enhance customer engagement and societal impact through innovative retail strategies.

• The significance of scalable and adaptable e-commerce platforms for handling high-traffic product launches.

• Personalization in digital shopping through robust content strategies and the potential role of an AI concierge to assist time-pressed shoppers.

• The use of generative AI for parenting and leadership, offering neutral guidance and support in complex situations.

• Ethical considerations in tech and the responsibility of the tech community to educate and guide the public through digital advancements.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we dive into the world of Conversational AI Automation and its potential impact on various industries with Eron Sunando, Chief Revenue Officer at Conversica. Conversica is a Salesforce partner specializing in AI-powered conversational automation and intelligent virtual assistant technology that helps companies scale their messaging efforts across various channels. 

We discuss how their technology can help industries manage the challenges of an aging and shrinking human workforce by automating tasks and supplementing the efforts of sales, marketing, and customer success teams. We explore the capabilities of Conversica's Revenue Digital Assistants (RDAs) and their ability to generate more pipeline than traditional Sales Development Representatives. 

We also discuss the relevance and potential of Conversica's AI technology in various industries, particularly B2B, where there is a need for personalized messaging at scale. Additionally, we explore how Conversica can be integrated into the marketing cloud customer journey, allowing for more personalized follow-ups after marketing automation efforts. 

Show Highlights:

• Conversational AI Automation
• AI Lead Qualification Intent Analysis
• Automated Engagement Systems
• AI for Equality and Merit
• Collaborative Opportunities With Commerce Cloud Innovations

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Conversica: https://www.conversica.com/ 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Could the 2023 holiday shopping season change the game for retailers and consumers alike? Caila Schwartz, a key figure at Salesforce and a maven in the realm of consumer insights and strategy, thinks so. An increase in repeat buyers, the influence of generative AI, and the surprising return of the physical stores - all these factors are set to redefine the holiday shopping experience. Kayla's predictions are not mere conjecture; they are based on the analysis of shopping data from over 1.5 billion global shoppers and consumer sentiment surveys.

There's another burgeoning trend that we navigate with Caila - the resurgence of the resale market. As consumers increasingly lean towards this sector, brands are responding in kind, and the environmental benefits are promising. And where does social media fit into all this? Let's unravel together the future that Caila Schwartz envisions for the world of retail!

Show Highlights:

• The role of generative AI in shaping online sales and predicts an increase in its influence on the retail landscape.

• Exploration of the resale market's growth, with consumers increasingly turning to this avenue for holiday shopping, potentially saving billions of pounds of waste.

• Shift in social media usage for shopping, with increased reliance on social media advertising rather than influencers for driving consumer behavior.

• The significant impact of clear, easy, and reasonable return policies on online orders, with potential risks due to poor return experiences.

• The continued relevance of physical stores in the shopping process, particularly through options like 'buy online, pick up in-store.'

• The potential for AI to improve return experiences, assist customers in making purchase decisions, and identify return fraud.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• 2023 Holiday Shopping Predictions Report: https://www.salesforce.com/blog/holiday-shopping-predictions/

• Consumer Insights Blog: https://www.salesforce.com/blog/author/caila-schwartz/

• Follow Caila on Twitter: @CailaSchwartz

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Get to know Matt Gorniak, the tech-savvy CEO of Threekit, a groundbreaking visual commerce platform. Matt takes us through the ins and outs of 3D visualization, AR, and virtual photography. We tackle the challenges that B2B companies face when it comes to visualizing their products and how this impacts the buyer's decision-making process. With Matt's innovative approach, Threekit is helping these businesses bring their products to life and offer customers a more immersive and informed buying experience.

As we approach the future of commerce, we explore how B2B manufacturers can leverage the power of e-commerce to their advantage. Reducing the cost of sale, improving product experience, and meeting the high expectations of Gen Z shoppers - Matt paints a vivid picture of the e-commerce landscape. Be prepared for an insightful ride into the future of visual commerce.

Show Highlights:

• The challenges faced by B2B companies in visualizing their products and their impact on the buyer's decision-making process.

• How Threekit is helping businesses bring their products to life, offering customers a more informed buying experience.

• The importance of a seamless product experience in winning deals and reducing the cost of sales for B2B manufacturers.

• The potential of AI in reducing waste and personalizing customer experiences, especially for luxury brands.

• The use of 3D visualization in both B2B and B2C commerce and its impact on the online customer experience.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Learn more at Threekit.com: http://threekit.com/ 

• For Manufacturers - see how the Threekit B2B Platform can help you deliver a valuable self-service buying experience with visual product configuration and composable architecture: https://www.threekit.com/b2b-manufacturing 

• For Retailers - learn how to deliver magical B2C product experience with the composable Threekit Platform which delivers customization and personalization at scale to deliver the perfect visual product experience at the perfect time, no matter the channel: https://www.threekit.com/threekit-for-retail 

• Learn more about Threekit with Salesforce: https://www.threekit.com/ecommerce-platform-integration/salesforce-product-configurator 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Join us for an engaging discussion with Matt Marcotte, executive leader of Global Retail Consumer Goods and Manufacturing Auto and Energy Industry Advisor Teams at Salesforce. Drawing from his vast experience in consumer retail, Matt shares his insights on transforming iconic brands, scaling technology culture, and capitalizing on market opportunities.

We explore a range of important topics, from understanding the Gen Alpha consumer and the importance of personalization in luxury markets to the future of personalization in marketing. Listen in as Matt expounds on the value of psychographic categories and the role of AI in creating a more personalized customer experience. We also discuss the crucial aspect of data security and the role of influencers in building brand trust.

In addition, we talk about how companies can leverage AI to build genuine connections with their customers and enhance job roles. Matt emphasizes the importance of investing in the right data, technology, and organizational structures to create the desired customer experiences. You don't want to miss this insightful discussion filled with practical strategies and visionary ideas for the future of e-commerce.

Show Highlights:

• Insights from Salesforce executive Matt Marcotte on the future of e-commerce and personalization in marketing.

• Discussion on understanding Gen Alpha consumers and the role of personalization in luxury markets.

• Exploration of AI's role in creating more personalized customer experiences and its potential in product recommendations, virtual shopping assistance, and data security.

• Importance of companies investing in the right data, technology, and organizational structures to create desired customer experiences.

• Exploration of the role of influencers in building trust and alignment with brand values in the e-commerce space.

• Challenges faced by marketers in creating a 360-degree view of their consumers and the possible role of AI in this area.

• Discussion on Salesforce Commerce Cloud Innovations and how AI can help companies create meaningful customer connections.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we have a conversation with Lala Asif Alana, Director of Technology SalesForce at Royal Cyber. Lala shares his 18-year evolution from a software engineer to a tech leader in a global enterprise, guiding us through the intricate distinctions between monolithic, headless, and composable systems. He also demystifies these concepts, highlighting the limitations of traditional monolithic systems, the API-driven agility of headless architecture, and the unparalleled scalability of composable commerce.

In our conversation with Lala, we also delve into the cutting-edge migration strategies that Salesforce provides. We tackle the real-world challenges of custom features, caching strategies, and third-party integrations and explore how Lala and his team at Royal Cyber craft bespoke solutions and develop accelerators that integrate crucial tools like Page Designer and Einstein Search.

Tune in to learn how to navigate the complexities of e-commerce architecture and stay ahead in the digital commerce game.

Show Highlights:

• The shift in e-commerce from monolithic to headless and composable commerce architectures.

• Salesforce's migration strategy for customers from SiteGenesis to B2C Composable Commerce using the SLS cartridge.

• Challenges faced during migration, such as integrating custom features and managing caching and third-party services.

• Available accelerators by Royal Cyber for various third-party services like Contentful, Algolia, and ShipperHQ.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Join us for another fascinating episode of Salesforce Commerce Cloud Innovations as we explore the thrilling intersection of automotive and e-commerce. Our guest is Kent Packman, a Salesforce architect at Aston Martin and a true visionary in the industry. Kent's unique perspective, rooted in his love for all things automotive and tech, provides an insightful look into the challenges and opportunities of online automotive purchasing. From his favorite classic and current cars to his experiences at Dreamforce 2022, Kent's enlightening chat is sure to inspire!

Listen in as we discuss the three pillars of car buying that need to be addressed for a successful customer experience. We also delve into how to improve the car buying experience by bridging the digital and physical worlds and how discount codes could replace traditional haggling and negotiations.

Don't miss this riveting discussion about the future of the automotive industry and the exciting changes on the horizon. Tune in for a ride of a lifetime!

Show Highlights:

• Kent’s vision for the future of online automotive purchasing and customer experience. 
• The three crucial checkpoints for customer experience in car buying.
• Exploration of the concept of a digital-physical hybrid model for car buying, potentially ending the practice of haggling for prices. 
• How technology, such as connected cars and services, can improve the customer experience in the automotive industry. 
• The future of the automotive industry, the role of startups, and the changing nature of traditional dealership networks.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

How will digital media create monetization in a world where so much media is free? The media space is ever-changing, and media companies and artists alike have to adapt to be able to continue to make money. Media trends come and go quicker than ever as well, and companies struggle to bring their data together to target the correct audiences.

In today’s episode, we interview Rajat Sharma and Markus Schäfer. Rajat is the global media advisor at Salesforce. He’s been in media for about ten years, working in various roles, and was at NBC before joining Salesforce. Markus is Salesforce's industry solutions and strategy director for media and entertainment. He was previously a tech consultant. We discuss the struggles that media companies face, the trends they are seeing, and how artists and media companies can continue to make money through advertising, NFTs, merchandise, and more.

Listen in to learn more about how media companies and artists are adapting to the changes in media consumption.

Show Highlights:

• Big media trends are that Rajat and Markus are seeing
• Strategies artists should be using to create monetization
• How media companies can create monetization
• How media companies are approaching merchandising
• Struggles media companies have with bringing data together to improve targeting
• What happens if artists don’t own their music contracts
• The effect of AI-generated content

Subscribe and Review

We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot!

***
Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Welcome to the first episode of Salesforce Commerce Cloud Innovations, where we hang out with eCommerce experts and innovators. In this show, we aim to dive deep into topics that will impact your virtual business. We invite you to expand your mind and explore the impact that e-commerce will have on the future. Our goal is to inspire you with ideas, solutions, and visions of the future in eCommerce.

Today, I’m sitting down (remotely) with CEO Katie Hotze. She is an innovative leader and entrepreneur with over two decades of experience in digital marketing, data analytics, and business strategy, Katie was named Top 10 Women in Grocery Tech by Ris News and was a Direct Marketing News 40 under 40 recipient in 2018. Her company, Grocery Shopii, provides recipe-based online recommendations leading to increased customer engagement and reduced cart abandonment.

Show Highlights:

• What the fundraising process was like for Grocery Shopii, and the challenges of receiving funding from men
• The role Grocery Shopii plays in meal planning and how our behavior affects what we eat
• How Grocery Shopii helps control food waste
• How grocers and food bloggers benefit from Grocery Shopii and the role they play
• How Grocery Shopii solves problems that are dietary driven
• To what extent does Grocery Shopii rely on personalized offers based on customers' past purchases

Subscribe and Review

We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot!

Supporting Resources:

Follow Grocery Shopii:

Groceryshopii.com

LinkedIn

Twitter

Follow Katie:

LinkedIn

Twitter

If you're interested in learning more about Salesforce Commerce Cloud, please check out our page: https://www.salesforce.com/ca/products/commerce-cloud/overview/.

***
Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.  Let them know I sent you.

Join us as we unravel the complexities of e-commerce with Rosemary Okolie, the Director of Strategy and Insights for Retail and Consumer Goods at Salesforce. We begin by scrutinizing the latest e-commerce trends as presented in the Salesforce Q3 Shopping Index, including global online sales stagnation and a 3% increase in US traffic. Get insight into how AI is transforming the e-commerce landscape, reshaping online sales, and redefining customer loyalty in today's digital age.

We also explore how AI's influence is not only shaping the present but also setting the stage for future purchases. Using the Salesforce Q3 Shopping Index as our compass, we observe the global online sales growth and the rising share of repeat buyers. We further explore how the pandemic has shifted shopping strategies and changed consumer behavior. Rosemary provides an analysis of the psychological impacts of the pandemic on our shopping habits and how companies are adapting their strategies to meet changing consumer expectations. 

Don't miss out on this discussion on the current state and future of e-commerce!

Show Highlights:

• Analysis of the Salesforce Q3 Shopping Index

• Impact of Artificial Intelligence (AI) on online sales and its role in reshaping customer loyalty in the digital age

• Exploration of the influence of AI on future purchases

• The psychological impacts of the pandemic on shopping habits and how companies are adapting their strategies

• The strategies companies have used to increase market share during the pandemic

• The potential impact of the upcoming peak shopping season and Cyber Week on the Salesforce Q3 Shopping Index numbers

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• You can find the results of the Q3 Shopping Index Here: https://www.salesforce.com/ca/resources/research-reports/shopping-index/

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Prepare for a conversation with our guest, Roy Avidor, the dynamic CEO and co-founder of Cymbio, as he illuminates the path that led him to entrepreneurship. He opens up about the genesis of Cymbio, a platform designed to disrupt the e-commerce sphere with its innovative marketplace and dropship automation. Roy delves into the functionality of Cymbio, explaining how it simplifies the act of selling across varying platforms, from traditional marketplaces and retailers to emerging arenas like social commerce and the Metaverse.

We then discuss the burgeoning field of social commerce, unpacking its significance for brands in the contemporary digital ecosystem. As we explore the impact of Cymbio's technology in decentralizing commerce, Roy provides insights into the benefits of dropshipping and marketplace models for brands and retailers. Get ready for a comprehensive understanding of the latest e-commerce trends and glean insights on how your brand can harness this evolving landscape.

Show Highlights:

• The integration of Cymbio with PIMs and other tech stacks.

• The rising field of social commerce and its significance for brands in the digital ecosystem.

• The benefits of dropshipping and marketplace models for brands and retailers. 

• The trend towards dropshipping and social commerce and the benefits it brings to both retailers and brands.

• The importance of brands being discoverable and sellable on social platforms.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Checkout Cymbio: https://www.cym.bio/

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Ever wonder what's driving the latest trends in online shopping, mobile wallets, and the power of Cyber Week? We've got you covered! This episode features Caila Schwartz, Salesforce's director of consumer insights and strategy, who brings a wealth of knowledge on the shifts in the e-commerce landscape. Caila walks us through the fascinating global and US sales statistics that reveal a respective 6% and 5% increase over the last year. She also gives us an in-depth look into the impact of Cyber Week, sharing intriguing data on sales growth and the event’s role in shaping the future of e-commerce. 

We also discuss the rapid rise of mobile wallets like Apple Pay, and the role of social media as a burgeoning discovery channel for shopping. Plus, we take a deep dive into how kids today are being marketed to in this digital age. With Caila’s captivating anecdotes and sharp insights, this is one conversation you won't want to miss! 

Get ready for a journey into the heart of technology, e-commerce, and consumer behavior.

Show Highlights:

• Exploration of the world of mobile commerce.

• The future potential of wearables in e-commerce and the influence of technology on Generation Alpha.

• The evolution of marketing to kids in the digital era.

• Insights into global sales trends and the influence of Artificial Intelligence (AI) on e-commerce.

• The changing landscape of discounts and payment methods.

• The role of automation in retail.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

https://www.salesforce.com/news/press-releases/2023/11/28/cyber-week-digital-sales/

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Sustainability is becoming a hot topic in consumerism and affects retailers and investors in all industries. Many changing expectations are causing retailers to respond with actions that will meet the new expectations. In this episode, Nat and Celeste Richardson discuss the positive impacts responding to sustainability goals will have on the bottom line, customer satisfaction, and loyalty.

Celeste Richardson is the retail industry advisor and senior manager at Salesforce. She is passionate about sustainability and working with retail leaders to drive meaningful changes. Celeste has over 15 years of experience in retail merchandising, sourcing, and digital marketing and is consistently connecting with retail leaders in all industries to help transform customer and employee experiences.

Enjoy this episode!

Show Highlights:

• How customers are shifting their buying habits to be more sustainable.

• The impact investors have on sustainability efforts.

• How brands are responding to the call to action and practicing sustainability.

• The biggest challenges in creating a fast fashion resale market.

• How brands can create their own consumer-to-consumer resale markets.

Subscribe and Review

We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot!

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.