Rooted in Retail (Crystal Vilkaitis)
Explore every episode of Rooted in Retail
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 26 Feb 2023 | Rooted In Retail is COMING SOON! | 00:05:59 | |
Welcome to my new show, Rooted In Retail! Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 05 Mar 2023 | Social Media Made Simple | 00:41:20 | |
Welcome to the first episode of Rooted in Retail, where I, Crystal Vilkaitis of Crystal Media, am sharing all my experiences, tips, and tricks to guide retailers to success! We’re wasting no time and diving into my favorite topic, something I’ve been working with since 2007…Social Media.
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 05 Mar 2023 | The Profit Lady | 00:42:01 | |
Cathy Wagner, The Retail Maven, or as I lovingly refer to her…The Profit Lady...joins me on this episode to talk about profit when it comes to retail. She has loads of experience helping retailers make more money, have more profits, watch out for retail market trends, and stay ahead of the game.
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 12 Mar 2023 | Human Touch in a High Tech World, Standing Out in Retail | 00:42:12 | |
Small businesses this is YOUR time!
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 19 Mar 2023 | All Things Visual: Creating a Merchandising Moment with Michelle Sherrier, The Retail Whore | 00:41:09 | |
When it comes to visual merchandising Michelle Sherrier of MC Design Collaboration and host of The Retail Whore Podcast is the go-to! In this episode, she shares her impressive wisdom, insight, and eye for creating the best visual outcome in your retail stores.
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 26 Mar 2023 | Level Up Your Customer Communication with Nick McHenry of OneShop Retail | 00:39:10 | |
Okay Retailers, Here’s a big question to consider: How are you getting customers in your door? And how are you converting that traffic into sales?
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 02 Apr 2023 | Help and Support for Independent Retailers with Patrick Keiser of Heart on Main Street | 00:33:21 | |
Patrick Keiser was in his barber’s chair when he had a powerful conversation that may just change the retail world. Patrick is the founder and executive director of Heart on Main Street.
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 06 Apr 2023 | BONUS EPISODE: Trading Fear for Courage with Bob Negen of WhizBang! Retail Training | 00:33:52 | |
Everything you need to get everything you want is available! That is just one piece of incredible knowledge from Retail Vet and Co-Founder of WhizBang! Retail Training, Bob Negen.
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 09 Apr 2023 | Thriving in Retail with Ana McConnell of Pilar Boutique | 00:49:20 | |
The future is bright for small retailers! You’re going to LOVE this conversation I had with my very first retailer! Ana McConnell is the owner of Pilar Boutique in downtown Loveland, Colorado. Ana first started out working in her mom’s boutique, Cloz to Home. After navigating working with her mom, she branched out on her own and is currently thriving with two locations and a photo studio. It’s no secret that being a retailer is HARD WORK. Even Ana called her first two years ‘Absolute Hell’ but in year three of opening Pilar, it all came together, and you can hear the passion she has for her business! If you’re struggling as a retailer, you have to know there is no one thing, no “quick fix”. But Ana shares an abundance of resources and tips that will get you to where you need to be. Whether it’s accounting, inventory, networking, or team management, she has a really great foundation and wise words for all! Be open, pivot, know your F*&#@%! numbers, and take a break when you need it. I’m rooting for your success!
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 16 Apr 2023 | Leveraging Yelp with Emily Washcovick the Yelp Small Business Expert | 00:47:48 | |
How are you making your Yelp account work for you?
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 23 Apr 2023 | Accessing More Freedom and Flexibility in Your Retail Business with Pete Mohr, Simplifying Entrepreneurship Retail Coach | 00:43:27 | |
Okay, you’re not alone if you started your business so you could design your schedule and live the life you want. But what do you want? Are you getting it yet?
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 20 Apr 2023 | BONUS EPISODE: A Young Entrepreneur Selling Pre-Owned Furniture - Edgars Cers | 00:25:02 | |
Imagine being in high school when the pandemic hit; suddenly, school is on your phone, and you’re left with infinite free time. Edgars Cers and his brother took this and ran, as they created Comfy Living Chicago.
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 30 Apr 2023 | Retail Stories, Advice, and Inspiration with Matt Harris of Matt Harris Designs | 00:50:27 | |
I find so much value in stories from retailers of growth and change. Matt Harris brings to today’s episode decades of retail experience, going all the way back to age 16 as a self proclaimed ‘mall rat’.
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 07 May 2023 | Find and Keep Awesome Employees with Bob Negen of WhizBang! Retail Training | 00:47:29 | |
Feeling stuck when it comes to your team? Bob Negen of WhizBang! Retail Training joins me for his second appearance on Rooted in Retail (check out Episode 7 in case you missed it!).
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 14 May 2023 | Community Creating, Market Tip, and Real Retail Examples GALORE with Amy Loewenberg of Emerald X | 00:46:56 | |
You’re going to be blown away by the experience and knowledge from Amy Loewnberg in this conversation!
There has also been quite a disruption in the trade show space: hybrid markets. Amy shares about the wonderful and necessary opportunity it is for online marketplaces. You want to make it as easy for the customer as possible, and digital spaces will never replace in person interactions, just enhance them!
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 21 May 2023 | Evolve or Don’t Exist; Lessons From My EVOLVE Conference | 00:36:33 | |
I’m back from EVOLVE and wow it was amazing! I am so grateful to everyone who attended, spoke, and participated in my very first conference.
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 28 May 2023 | AI for Retailers: An Unexpected Yet Invaluable Silent Employee | 00:37:11 | |
I’ve said it before, and I’ll say it again, you need to be leveraging Chat GPT for your retail store.
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 04 Jun 2023 | Balance and Burnout | 00:12:14 | |
Hey Retailers! It’s my birthday week! I’m showing up today with a minisode and a little riff on what’s on my mind AND what I've been hearing in my conversations with retailers and entrepreneurs. Balance. The sweet divide between work, play, and rest. Why is it SO hard to find the balance? And when you do, are you feeling chronic guilt when you aren't working? Here's my golden tip: Get clear on what’s important. What matters? What are your biggest priorities? Get clear, and then only give your time to those things. Another tip: Schedule intentional rest and play. You deserve it, actively participate and give yourself to it, like it’s your job. Not doing these things and not prioritizing balance can lead to burnout. I’ve felt that before, and if I can save any of my retailers from it, I want to. There will always be a million things to do, but we’re in it for the long game! Face yourself every day with grace, love, and your priorities in line. What did you think of today’s episode? Let me know! I’m rooting for your success!
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 11 Jun 2023 | Structuring and Planning for Social Media: Find Your Face | 00:26:19 | |
Instagram, TikTok, Facebook... wherever your business is showing up, you need to be leveraging video content and a real human face to represent your store! Humanity is what sets you apart from your big box counterparts.
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 18 Jun 2023 | Slow and Steady Wins the Race with Jennifer Johnson of True Fashionistas | 00:39:32 | |
“Never ever feel like you’ve arrived.”
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 25 Jun 2023 | All Things Retail Real Estate with Patricia Norins of Blue Butterfly | 00:43:25 | |
If you have a brick and mortar location, real estate is really important for your retail business! Patricia Norins is my personal mentor, but she is also a retail real estate expert and cofounder of Blue Butterfly, where they bridge the gap between retailers and property owners. We talk about common mistakes like becoming emotionally invested in a space outside of your budget or not working with an attorney. Patricia also saves you time AND money with a list of red flags, including termination rights and rent escalation clauses. And you’ve heard it…location, location, location. It really does matter and can play a big factor in your success. Patricia has some amazing tips on how to do thorough research and find out if a space is the best for you with questions like, How close is it to your target audience? What does the local market look like? What’s your proximity to your competitors? And have you explored the property and neighborhood at all times of day throughout the week? Maybe you’re thinking about buying property instead of leasing. To top off this FIRE conversation, we break down a short list of pros and cons to owning your retail space. Whether you’re looking for a new location, unhappy in your current one, or not even considering a new lease yet, this episode is jam packed with tips you just can’t miss. As always, I’m rooting for your success!
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 02 Jul 2023 | Insider Tips to Rock Social Media with Steph Bechard of Crystal Media | 00:41:30 | |
How lucky are you!? As a retailer, you get to do social media and connect with your customers.
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 09 Jul 2023 | Podcasting, A New Avenue for Reaching Your PCG | 00:38:12 | |
Podcasting is a growing and popular platform. People listen in their cars, while they're cooking or cleaning, while they’re exercising—anytime they can passively consume content! What an opportunity to reach your customers!
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 16 Jul 2023 | Evolve Exclusive: Generational Shopping Secrets | 01:03:48 | |
The most important thing in retail is… Know. Your. Customers.
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 23 Jul 2023 | Inventory Management and Planning with Dane Cohen of Management One | 00:51:03 | |
52% of your business’s cash goes to inventory, making it the most important aspect for success.
Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 30 Jul 2023 | Branding for Success with Kaila Piepkow of Dox Design | 00:35:33 | |
First things first, branding is WAY more than designing a logo. It’s the colors, the fonts, the visuals, and the icons, and at Dox Design, it's the textures and custom patterns too!
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 06 Aug 2023 | Understanding SEO: More Than Generating Traffic with Vi Wickam | 00:51:31 | |
When someone is looking for what you're selling…are they finding you first?
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 13 Aug 2023 | Understanding The Mystery of Google Ads with Vi Wickam (Part 2) | 01:00:07 | |
We’re welcoming Vi Wickam back this week, this time to talk all about Google Ads.
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 20 Aug 2023 | Taking the Leap to Multiple Store Locations with AdreAnne Tesene | 00:33:52 | |
Toying around with the idea of opening another location? This is the crash course you need.
Mentioned In This Episode: Episode 24: Inventory Management and Planning with Dane Cohen of Management One Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 27 Aug 2023 | Planning for Holiday: Strong Concepts, Storytelling, and WOW Moments | 00:32:12 | |
In this special episode, we recorded Live at the Las Vegas Market. It may be August when this is airing, but as retailers, you know the is coming!
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 03 Sep 2023 | Retail and Family: Advice, Tips, and Smart Ideas with Jen Komaromi of Jenny K Gifts | 00:27:58 | |
Nestled into a neighborhood shopping center in El Cerrito, CA, are Jenny K. Gift Shop and Well Grounded Tea & Coffee, both owned by Jen Komaromi and her husband.
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 10 Sep 2023 | Evolve Replay: “The Most Human Brand Wins” with Mark Schaefer | 01:18:10 | |
It’s your lucky day. Today, my Rooted in Retail listeners get an Evolve Exclusive. Mark Schaefer of Schaefer Marketing Solutions shares business stories, branding examples, and insight that will help you attain that human touch you need to succeed in today’s business landscape. It’s time to look at your customers as more than just the people buying your product; they are the heroes and the marketers. Mark shares that ⅔ of marketing actually occurs without the business owner but instead through customers via social media, influencers, testimonials, reviews, and word of mouth. These are the champions of your product. What do people think of when they think of your brand? That face and that idea become the brand, so make it personal. You don’t want to miss out on these insights on community, branding, technology, and the intersection of purpose. Listen in for the full presentation, “The Most Human Brand Wins” from the incredible Mark Schaefer. Want to see next year's presentations live? Get your tickets for Evolve 2024 now! I’m rooting for your success. What’s Inside:
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 17 Sep 2023 | How to Get a Waitlist with Beth Rich of Mix it Up Home & Gift | 00:43:33 | |
When you finish this episode, I think you’ll agree with Beth Rich’s new nickname “Brilliant Beth”. Five years ago, Beth bought Mix It Up Home & Gift; now she has TRIPLED sales in the last four years. Another shocking key to her success... averaging 70 store events a year! Beth is fortunate to have two stores that thrive in a resort downtown area that participate in dozens of events yearly, which add to her sales, but she has a super unique take on a private event…laundry night. These nights are actually called ‘Holiday After Hours Parties’ and they are so successful that Beth actually has waitlists for people to participate. These bring in old and new customers, and they streamline MAJOR sales. Beth explains how these events work, and you are going to be inspired. Process and operations are major factors for Beth and her team. She uses Asana and Shopify to digitize and simplify the information needed for her store, ordering, and creating stellar customer service experiences. You don’t have to know how to do this all on your own. Beth is an advocate for hiring help where you need it! She hired an operations consultant. See where YOU may need help and seek support. Listen, you have to tune in all the way through because there is so much gold here throughout the whole episode! I’m rooting for your success. What’s Inside:
Mentioned In This Episode: Mix It Up Home & Gift Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 24 Sep 2023 | From Hobby to 6 Figures with Kelly Gunn of Part-Time Pickers | 00:45:46 | |
Vintage lovers, hobbyists, retailers... Listen in!
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 01 Oct 2023 | Social Media Transformation: Overcoming Fear and Resistance for Your Business with Michelle Smith | 00:44:42 | |
When I first saw Piccolo Mondo on social media, you would rarely, if ever, see the face of owner Michelle Smith. Now that she has done the work, changed her mindset, and is doing it afraid, and she has seen the results.
Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 08 Oct 2023 | Sell More in the Holidays and Beyond with Dawn Grooters of Broken Vessel Sales | 00:22:56 | |
As retail heads into a busy holiday season, live from Las Vegas Market, Dawn Grooters of Broken Vessel Sales joins me to help you prepare.
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 15 Oct 2023 | 5 Steps to Beat Holiday Induced Stress and Burnout with Dr. Michelle Wolford | 00:40:28 | |
How are you supporting yourself and your health as you dive into the busy holiday season? Too often retailers find themselves burned, drained, and stressed in the midst of the happiest time of the year.
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 22 Oct 2023 | Walking Through The Fire with Patricia Norins | 00:49:54 | |
If you are feeling stressed, burned out, overwhelmed, or in just general disarray, this one’s for you!
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 29 Oct 2023 | Sustainable Sensory Awareness For Wellness This Holiday Season with Dr. Nicole Villegas | 00:53:32 | |
Okay, before we get going... let out a big sigh! Notice how you feel?
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 05 Nov 2023 | It’s Time To Be Seen with Jen Gottlieb | 00:57:20 | |
What if you stopped hiding behind the YOU, you think everyone wants to see and show the world who you really are?
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 12 Nov 2023 | Behind The Scenes Of A Dream with Kristin Lenz of White Arrows Home | 00:57:54 | |
Before opening White Arrows Home in August 2020, Kristin Lenz had no retail or business experience. Instead, she refers to herself as an innately creative dreamer.
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 19 Nov 2023 | Staying True to the Authentic You with Russ Jones | 00:34:50 | |
First things first, if you aren’t watching this episode, head over to YouTube so you can see Russ’s amazing suit!
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 26 Nov 2023 | LakeFront Property, Speed Bumps, and Other Merchandising Need To Knows with Georganne Bender | 01:02:12 | |
Lakefront property—yep, every retail location has some. Along with speed bumps, these are some of the most powerful, money making spots in your store.
Mentioned In This Episode: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 03 Dec 2023 | Secrets to Holiday Retail Success with Santa Claus | 00:23:50 | |
In this enchanting I had the pleasure of hosting the most distinguished guest to date – the one and only Santa Claus. Links: Follow Santa’s flight at www.noradsanta.org Get your tickets to EVOLVE at www.crystalmediaco.com/evolve/ Notes: This incredibly creative episode was designed using an AI tool called synthesia. If you would like to give it a try, use our affiliate link at https://www.synthesia.io/?via=crystal-media Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 10 Dec 2023 | Future-Proof Your Store: From TikTok Trends, Holiday Marketing Tips and AI in Retail | 01:07:46 | |
*Originally Aired on The Retail Whore Podcast* Get ready for a dynamic conversation with Michelle Sherrier owner of MC Design Collaboration and The Retail Whore Podcast Host, and social media expert and host of Rooted in Retail, Crystal Vilkaitis, as they unpack the intricacies of retail in the digital age. They explore the influence of social media and AI on the industry, share holiday marketing strategies, and discuss the balance of work and personal life. So much is discussed, you're going to get a lot of value from this episode! You'll Discover:
The original episode is at https://www.theretailwhorepodcast.com/ep-126-rooted-in-retail-with-crystal-vilkaitis/ Follow Michelle at https://www.instagram.com/theretailwhorepodcast and https://www.instagram.com/mcdesigncollaboration/ Learn more about EVOLVE, a transformational business conference at http://crystalmediaco.com/evolve Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 13 Dec 2023 | The Ultimate Guide to Dominating Local Online Searches | 01:16:29 | |
In the digital age, a retailer's online visibility is as crucial as their in-store experience. Join us in this eye-opening webinar as we delve deep into the world of online business listings. Crystal reveals alarming statistics, showing that while 89% of consumers rely on online searches to make buying decisions, nearly half of all unmanaged listings are inaccurate or missing vital information, leading to missed sales opportunities. Uncover the transformative power of the 'Get Listed' service, its unique features like the 30-Mile Exclusivity, and real-life success stories of retailers who catapulted their foot traffic and sales. This is a must-listen for any retailer serious about amplifying their digital presence in 2024 and beyond. Sign up for Get Listed at https://www.crystalmediaco.com/get-listed-yearly-order-form/?oprid=6345&ref=4493 and use the code WHIZBANG to get 20% off a year of Get Listed, offer expires January 15, 2024. Learn more about Whizbang! Training at https://whizbangtraining.com/ Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 17 Dec 2023 | Creating a Memorable Brand Story with Kelly Bennett | 00:42:28 | |
In the world of branding, it's not just about logos and slogans—it's about building an unforgettable narrative. Meet Kelly Bennett, a seasoned brand strategist based in New York City, here to guide indie retailers through the art of crafting compelling brand stories. For over a decade, Kelly's been the creative mastermind behind numerous award-winning brands. Beyond that, she's the founder behind an emerging brand incubator, with a diverse portfolio spanning food and beverage, home, lifestyle design, and media. This episode is perfect for independent retailers seeking to elevate their branding game. Kelly dives into actionable strategies on humanizing your brand, refining storytelling techniques, and building authentic connections beyond mere visuals. Plus, she shares four essential questions for retailers and some real-life examples that can give you some fun inspiration for your own brand. Kelly's insights pave the way for retailers to effectively communicate their unique story and showcase what sets them apart. If you’re ready to explore the world of impactful brand narratives, you’re going to love this conversation.
[5:43] Why creating a compelling brand narrative is the key to building a long-lasting retail brand. [10:41] Kelly breaks down what retail activation means and how to use this powerful tool in your store's marketing. [13:42] The most common mistakes Kelly sees independent retailers make when trying to position their brand in the market. [16:44] How can a brand strategy move beyond just visuals to truly resonate with its target audience? [22:07] Kelly's tips on how to align your brand positioning in a constantly changing marketplace with the needs of your ideal customers. [25:10] The key questions Kelly answers to measure the success of a rebrand and get a holistic view of your brand. [26:51] How Kelly sees the relationship between physical retail spaces and digital branding and what independent retailers can do to merge the two effectively. [29:42] This is the first step Kelly would prioritize when it comes to branding. [31:23] Kelly's top piece of advice for crafting a brand that truly stands out and resonates in today's market. [35:24] Kelly's resilience round
Connect with Kelly at https://www.withkellybennett.com/ Get your tickets to EVOLVE at www.crystalmediaco.com/evolve/ Follow Kelly on TikTok at https://www.tiktok.com/@withkellybennett Follow Kelly on Instagram at https://www.instagram.com/withkellybennett/ Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 24 Dec 2023 | Reflecting on 2023 and Looking Forward to 2024 | 00:17:19 | |
It is the last episode of 2023 and we are closing on an incredible year. This was one of the best years that I have had at Crystal Media. I had the opportunity to speak at 18 different shows, connected with so many retailers in person and I started this show. We have had some great conversations. As the year comes to an end I wanted to take a moment to thank you for being on this journey with me. I share some of the top listener-mentioned episodes as well as the top 5 episodes of the year. I share with you some exciting things that are coming in 2024. And finally, I wrap up with my wishes (yup more than one) for you in 2024. [02:04] Thank you! You all mean the world to me! [03:09] The most talked about episodes this year
[05:04] Top 5 Episodes of Rooted In Retail
[07:19] How to become a Guest on Rooted in Retail or Request a Guest [08:12] My wishes for you in 2024
[12:22] Looking forward to 2024
[15:44] I am wishing you an incredible 2024. Links: Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 07 Jan 2024 | How to Create a Profitable Retail Cash Flow with Kathy Cruz | 00:37:41 | |
Have you ever wondered what keeps successful retailers ahead in the financial game? Today, we're diving headfirst into retail business strategy and finance with Kathy Cruz, the co-founder of Savage Boutique. Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 11 Jan 2024 | After the Show: Focusing on Customer Experiences in Your Store | 00:35:30 | |
It’s our very first After the Show LIVE! Each week I will be hosting a live session in our Rooted in Retail Facebook Group on Tuesdays at 5pm MT. These sessions not be a recap - but instead will let us dive deeper into this week’s podcast episode.
Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 14 Jan 2024 | E-commerce Strategies for Your Retail Store with Josh Orr | 00:52:46 | |
Ever wondered how often to update your online store and what updates matter most? Today, we're diving into an essential topic for all online retailers: the art of e-commerce strategies for your store. Joining me is none other than Josh Orr, one of the leading voices in e-commerce today. As the founder of Capital Commerce and the host of The Retail Initiative podcast, Josh specializes in helping brick-and-mortar retailers thrive in the online space. This episode is a goldmine for indie retailers looking to level up their online game and drive website conversions. Josh shares rarely-discussed industry insights and actionable tips for online selling, along with shedding light on what really drives website conversions. We'll also explore common online retail mistakes and get a sneak peek at upcoming trends for 2024. Josh guides us on strategies to merge your in-store experiences into the online world. Get ready for insider tips that can transform your e-commerce game! [03:08] How can independent retailers merge their in-store and online presence to create a consistent shopping experience for their customers? [06:11] Why Josh believes these two elements of your website matter the most for bringing the in-store experience to your online shop. [09:54] Josh's insider tips on two overlooked techniques that could be your secret weapon for driving increased sales on your ecommerce platform. [11:40] Why you really want visitors to stop thinking when they land on your website. [14:37] Two quick wins you can implement today for an immediate difference in your online store's conversion rate. [19:02] How often should retailers change out the hero image on their website? [21:21] Some of the common pitfalls independent retailers face in the digital world and how to avoid them. [31:18] What emerging trends or technologies should retailers prepare for to stay ahead online in 2024? [35:13] Josh's resilience round
Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 18 Jan 2024 | Increasing E-commerce Success: After the Show with Crystal Vilkitis | 00:31:02 | |
In our second episode of 'After the Show' for 'Rooted in Retail', I am sharing insightful tips for increasing the success of your e-commerce stores, drawing from this week’s conversation with Josh Orr of Capital Commerce. We dive deeper into website design, brand messaging, product photography, and return policies. Join the conversation in our Facebook Group ‘Rooted In Retail” [00:00] Welcome to After the Show [03:22] Grab the Transformational challenge before the end of January [04:15] This week on Rooted in Retail [05:31] Don't shy away from photography (you have everything you need to make it great) [06:36] How often are you changing up your website? [08:30] Does your website copy talk about you or your customer? [10:00] Does your website over-communicate and confuse the customer? [11:46] Are you using story loops in your content? [18:2]4 The most important piece of real estate on your website [19:28] Does your return policy serve you or your customer? [25:24] Book Recommendation: 10x is easier than 2x [28:42] Coming up next week on Rooted in Retail
Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 21 Jan 2024 | Multi-Generational Shopping for Customer Delight with Nicole Leinbach | 00:34:38 | |
Welcome to a value-packed episode featuring Nicole Leinbach, the seasoned expert behind RetailMinded.com and STIMULATE, a thriving business-to-business sexual wellness trade show. Back in 2023, Nicole saw an opportunity in an untapped market and took the leap. Today, she’s here to share her secrets on how you can seize opportunities, align them with your goals, and make waves in the retail world. Nicole's accolades span across renowned publications like The Today Show, Forbes, and Entrepreneur.com. In 2023, WWD honored her as one of the most influential change-makers in social efforts within the retail landscape, all due to her work with STIMULATE. Her insights promise to inspire retailers with advice on how data, research, and marketing can guide your decisions. Nicole also walks us through navigating generational shopping trends, like the importance of staying connected with your older customers while tapping into the interests of newer, younger generations. It’s time to think outside the box! [04:33] That "aha" moment when Nicole first discovered the untapped potential in the sexual wellness industry [05:55] What were the first steps Nicole took in bringing the Stimulate conference to life? [08:36] The journey of Nicole crafting her conference's brand narrative and executing an impactful marketing strategy [12:20] Nicole's advice for identifying emerging categories so retailers can get creative and diversify their product lines in exciting new ways [16:16] What strategies help independent retailers evolve alongside their customers and why is this insight vital for long-term success in retail? [21:09] How can independent retailers add in some elements of the sexual wellness industry into their store's product lines? [25:33] Nicole's piece of unconventional wisdom that could benefit independent retailers [27:45] What Nicole is excited about for 2024 [29:48] Nicole's resilience round [29:57] Best business book [30:26] Best retail technology [30:37] How do you keep up with the ever-changing world of retail? [30:56] What's a retail foundational best practice? [31:07] If you had to start your business all over again, what’s one thing you would do differently? [31:36] What does the future of independent retail look like?
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| 26 Jan 2024 | Generational Shopping: Insights and Inspirations - After the Show with Crystal Vilkaitis | 00:35:16 | |
In today’s after-the-show we are diving deeper into some of the ideas that I discussed with Nicole Linebach in episode 52 of Rooted in Retail. I emphasize the importance of using data to understand consumers and share ideas for keeping up with changing buying behaviors, such as surveying audiences, getting the right information, and creating unique in-store experiences that will allow you to connect with your customer. I also offer advice on finding inspiration in unexpected places like galleries, travel, street fashion, photography, and food trends, and I encourage listeners to step outside their industries for fresh ideas. [00:00] Welcome to After the Show [04:11] Keeping up with trends in the retail industry [07:50] Using your audience to make decisions [19:15] What should we call members of the Rooted in Retail Community? [20:56] How I used ChatGPT to do some research on Gen Z [29:32] Places to find inspiration
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| 28 Jan 2024 | Make It Your Most Profitable Year Yet with Jacqueline Snyder | 00:42:11 | |
Thinking about launching your own product line? You're in the right place. Join me for a conversation with Jacqueline Snyder, a seasoned retail expert with over 20 years of diverse product experience, from fashion design to startup consulting. As the CEO and founder of The Product Boss and The Product Boss Podcast, Jacqueline has empowered tens of thousands of small business owners to create life-changing product businesses through her top 10 ranked podcast, masterminds, and educational programs like Multi-Stream Machine. Jacqueline dishes out valuable advice on how retailers can increase their revenue through pricing for profitability. Her stories go beyond inspiration, serving up practical lessons for retailers. Plus, she sheds light on how to create a stronger connection with customers and set bigger goals for business growth. Whether you’ve been thinking about creating your own product line or you're looking to increase your profits, this episode is for you. This conversation will have you going "aha" and thinking about business in a whole new way! [05:07] How Jacqueline got started into the world of product-based businesses [07:49] The most common challenges Jacqueline sees among retailers and how they overcome them to achieve success [10:54] Why do retailers often make this common mistake with their pricing? [13:46] Jacqueline's best advice for retailers who are struggling to increase their prices [17:02] What are some of the first steps independent retailers should take to create their own product line? [21:25] Jacqueline's 5-Day Bestseller Secrets Challenge for independent retailers [23:53] The coffee retailer who transformed her profit margins [28:19] What steps would Jacqueline give to the retailers who are ready to make this their most profitable year yet? [32:23] Why Jacqueline believes this year is a time where anything is possible [34:03] Jacqueline's resilience round [34:12] Best business book [34:33] Best retail technology [34:59] How do you keep up with the ever-changing world of retail? [35:44] What is a foundational best practice? [36:16] If you had to start your business all over again, what’s one thing you would do differently? [36:48] What does the future of independent retail look like? Links Connect with Jacqueline at The Product Boss https://www.theproductboss.com/ Listen to The Product Boss podcast at https://www.theproductboss.com/podcast Get your tickets to EVOLVE at www.crystalmediaco.com/evolve/ Sign up for the free Bestseller Secrets Challenge at https://theproductboss.com/rooted Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 01 Feb 2024 | Be Memorable In a Sea of Forgettable: Ideas to Make Your Store Known for Something | 00:21:17 | |
Is your store memorable? There is so much noise in the world today and consumers have so many choices, if your store doesn’t stand out it might be forgotten. This was a theme that came up in my conversation with Jacqueline from The Product Boss and I wanted to spend some time talking about ways you can make your store more memorable. Some ideas you can try are: building a unique brand, telling your story, exceptional customer service, having a specific niche, collaborations, gathering good customer reviews, and adding a personal touch. I also share some examples that shared on her episode. The podcast is full of takeaways, ideas, and strategies for retailers to stand out.
[00:00] Welcome to After the Show [01:32] How to make your store be known for something [14:14] Don't make assumptions for your customers [16:56] Name suggestions for Rooted in Retail Listeners [19:48] Coming up Next Week Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 04 Feb 2024 | Going Above and Beyond for Your Customer with Jonathan Schulman | 00:40:29 | |
Today, I'm joined by Jonathan Schulman, president of CeXperentia—a customer experience devotee and former chairman of the International Home Furnishings Rep Association. He has a provocative and unique perspective on what it takes to succeed in retail, which you’ll see firsthand during this episode. We've got so much to cover that Jonathan and I are extending this conversation into part two. He emphasizes the importance of connecting the dots in the customer experience journey to put you on track toward delivering a best-in-class customer experience. This episode is packed with real-world examples of companies going the extra mile to be memorable. We're getting down to the essentials of strong customer service, where Jonathan offers practical advice that won't break the bank—it all comes down to three simple strategies. Join us in taking a deeper look at your store, processes, and team dynamics. Jonathan offers insights that may just be the key to fine-tuning your approach and building deeper connections with your audience. [4:11] How growing up in the furniture business launched Jonathan's retail career [8:57] How Jonathan believes independent retailers have an advantage over the big corporate chains [12:50] Two examples of businesses that Jonathan has seen give really great customer experiences [17:45] How can independent retailers cost-effectively improve the customer experience in their physical storefronts? [28:09] How physical storefronts can bridge the gap between online and offline customer experiences [33:33] What is Jonathan's perspective on the future of customer experience in physical retail spaces? [36:22] Jonathan's resilience round
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| 07 Feb 2024 | A Deep Dive into Customer Experience with Jonathan Schulman | 00:35:48 | |
We've got a treat for you today! I’m excited to welcome Jonathan Schulman, president of ceXperencia, back on the podcast for part two of our conversation about the world of customer experience. If you haven’t listened to part one, go check out that episode first and come back for part two. Throughout both episodes, a key theme emerged: the power of the basics. Jonathan drives home the importance of being brilliant at the fundamentals, going back to your roots, and, most importantly, connecting with your customers. In a world that often moves too fast, we explore the idea that sometimes, to move ahead, you need to slow down. Jonathan also reveals the importance of collecting those reviews, what you're doing with reviews, and how to streamline the process. We've got it all, from retail fundamentals to the future of AI. Whether you're a seasoned retail pro or just starting out, there's something in this episode for everyone.
[01:31] What ways can physical stores use customer data to personalize in-store experiences? [04:12] The budget-friendly CRM that Jonathan recommends for independent retailers [08:39] How retailers can be more nurturing in the sales process? [10:37] What are some ways retailers can anticipate and plan for their customers' needs? [20:31] What role Jonathan sees for in-store technology in enhancing the customer experience? [32:02] Jonathan shares a success story when data significantly impacted a retailer's customer experience and business growth.
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| 11 Feb 2024 | Fueling Local Retail Growth: Insights from Heidi Hardman | 00:49:54 | |
In Florida, Polka Dotz isn't just a gift shop – it's a community hub. Today, I’m excited to talk with Heidi Hardman about the remarkable journey that elevated Polka Dotz to local fame in less than a year. If you've ever wondered how to make your store the talk of the town, you're in for a treat with this episode. Heidi generously shares her tips on how to show up everywhere with an omnichannel presence. She also offers practical advice for retailers looking to collaborate with a marketing team. From billboards to local movie theater ads, Heidi’s advice is a goldmine for any retailer seeking inspiration to become locally famous. She also opens up about integrating her non-profit, Polka Dogz Pet Rescue, into her retail business. The impact of giving back and increasing customer engagement is nothing short of inspiring. This episode is sure to motivate retailers to start new projects, release the fear of making mistakes, and discover what can happen when you set goals and strive for consistency over perfection. [03:32] How Heidi's store evolved into multiple locations [05:44] What Heidi and her team have been doing to become "15-mile famous" and the results they're getting [07:53] What results is Heidi seeing from showing up everywhere? [12:04] How Heidi works with her marketing manager [15:57] How Heidi and her marketing team regularly review their goals and results [21:43] Heidi's advice for retailers to have a successful relationship with their marketing person [26:13] What steps did Heidi take to integrate her passion for dogs into her retail store? [33:29] Heidi's top tips for retailers who are hesitant to take the next step because they don't feel ready [38:32] What is Heidi excited about for the coming year? [40:14] Heidi's resilience round
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| 15 Feb 2024 | Finding Your Priorities and Avoiding Self-Sabotage: After the Show | 00:21:34 | |
In this episode of 'After The Show', we are talking about topics that were discussed in my conversation with retailer Heidi Hardman (Episode 58). I talk about the importance of making marketing a priority for retailers. And I shared some insights about facing fears, self-sabotage, the danger of not having clear priorities, and the benefits of challenging yourself, using some of my own experiences.
[00:00] Welcome to After the Show [00:25] Did you notice the new show intro? The story behind it. [03:23] Did you know you can read the transcripts for the shows on each show's webpage? [05:08] Are you setting your priorities? What is holding you back from accomplishing your priorities? [09:39] What is the Daily Five? [11:06] Let's talk about putting ourselves out there and not sabotaging our efforts by asking ourselves, what's the worst that can happen and can I handle it? [17:55] What POS are you using in your store? [18:57] Don't miss the Resilience Round at the end of each episode - there is gold in there! Links: Daily 5 Training - https://www.crystalmediaco.com/daily5/ Social Media Planner for Retailers - https://www.crystalmediaco.com/social-media-planner/ Rooted in Retail Facebook Group - https://www.facebook.com/groups/rootedinretail Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 18 Feb 2024 | 7 Marketing Trends Retailers Need to Know in 2024 | 00:33:38 | |
In this episode of Rooted in Retail, we are diving into 7 marketing trends that retailers need to know in 2024. In a world of fast-paced technological changes retailers need to adapt or risk being left behind. Use this as your guide to find the right focus for your shop. I will discuss the significance of AI in the retail industry, it has the potential to assist in tasks like brainstorming, content generation, and marketing strategy. Retailers should learn to embrace emerging platforms like TikTok because of its powerful local algorithm and the organic reach it can provide to shops. Retailers also need to consider creating memorable in-store experiences and meaningful, story-driven content for their customers. While social media might not be for everyone. If social media is not something you want to invest in, I encourage you to make a commitment to a marketing platform and focus on connecting with customers. This will be crucial for success in retail. Let’s Dive in: [00:00] One-Year Review: Top 3 Episodes to Find Freedom in Your Store [04:05] Trend #1: AI [11:43] Trend #2: TikTok [17:20] Birthday Giveaway Announcement [18:01] Trend #3: Video, Video, Video [19:39] Trend # 4: Create Meaningful Content [24:42] Trend #5: Leveraging voice and video notes in DMs [26:25] Trend #6: Create Memorable Experiences [27:19] Trend #7: Go all in on a Marketing Channel (even if it's not social media) Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 25 Feb 2024 | Turning Your Passion to Profit with Andrew and Claire Bowen | 00:39:32 | |
Today, we're shaking things up and venturing beyond traditional retail to dive into the world of coffee shops. What lessons can we learn from the cozy corners of your favorite neighborhood cafes? I had a lovely conversation with Andrew and Claire Bowen, the authors of the award-winning coffee book The Daily Grind. While their book was originally meant to be an extension of their business, it unexpectedly took off and turned them into industry coaches. Now, Andrew and Claire are here to share their journey and how you can turn your passion into a profitable business. Get ready to dive deep into money management, finances, and budgeting, as they serve up some practical tips and mindsets to help you keep your business on track and your budget in check. Plus, they'll be breaking down what exactly makes for a healthy net percentage and how you can maximize your cafe's earnings. We’ll also uncover how the retail world and coffee shops go hand in hand, including the importance of community involvement and what you should really be looking for in a new hire. Let’s dive in! [0:00] Welcoming Claire and Andrew [04:24] The winning strategies that helped transition Andrew and Claire's love for coffee into a profitable and scalable business model [07:34] Debunking financial planning myths for independent retailers to ensure longevity and growth [12:29] How Andrew's 25 years of retail experience shaped his entry into the coffee industry [14:49] The key exercises that can help retailers predict startup costs and sales potential for a coffee business [19:05] What is the average profit margin for coffee shops? [21:21] What lessons can we learn from the journey of this independent cafe overcoming challenges? [25:43] What Claire and Andrew are most proud of in their business [28:47] Andrew and Claire's resilience round
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| 22 Feb 2024 | 6 Tips for Retail Success in 2024: After the Show | 00:19:07 | |
In this episode of 'After the Show', we are live from Palm Springs after our first Oasis of Opportunity Retreat. I want to discuss additional strategies for retailers to focus on in 2024. I am joined by special guests Majda Rensberger from OneCoast and Steph Bechard from Crystal Media. We are talking about the significance of adapting business strategies to effectively engage customers, the need for talent acquisition and delegation to scale up businesses, and the importance of storytelling in marketing and branding. The discussion also covers the critical role of email marketing and the need for retailers to surround themselves with growth-oriented peers to brainstorm and learn from each other. Let’s dive in! [00:00] Welcome from Palm Springs! [00:57] Lesson One: If there is something that you really want to do, find a way to do it! [04:16] Lesson Two: Invest in talent to scale your business [06:36] Lesson Three: Make your brand more human [08:51] Lesson Four: Focus on Storytelling! [14:11] Lesson Five: Embrace Email Marketing [15:18] Lesson Six: Find a Mastermind. Surround yourself with people who will push you to see things differently
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| 29 Feb 2024 | What retailers can learn from Coffee Shops: After the Show | 00:27:06 | |
In this episode of 'After the Show', host Crystal Vilkaitis discusses various topics related to retail growth and challenges, focusing on insights drawn from a conversation with Andrew and Claire Bowen, authors of the bestselling book 'The Daily Grind'. Through exploring the importance of being famous for something in your retail business, tips on checking profits weekly, and strategies for driving foot traffic, the episode offers actionable advice for retail store owners. Also covered are ideas for adding a coffee element or a popup shop to enhance customer experience and foot traffic, hiring for both culture and skill, and leveraging customer reviews for improvement. Let’s Dive In! 00:00 Welcome to After the Show 00:53 Some reminders and announcements 01:57 When can you join us live? 02:38 Are you known for something? 04:32 How often are you checking your numbers? 06:03 Marketing to manage your foot traffic (Consider using email) 10:28 Could you have a coffee cart or popup shop in your store? What kind of experience would that be for your customers? 13:43 Get on the waitlist for the next Oasis of Opportunity Retreat 14:16 Should you hire for culture or for skill? 19:00 Little changes can make a big difference - how do you find new ideas for improvements/changes in your store? Staff feedback and reviews might be the answer. 25:48 Celebrate our one-year anniversary of Rooted in Retail next week! Join us in the Rooted in Retail Facebook Group - https://www.facebook.com/groups/rootedinretail Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 03 Mar 2024 | Happy Birthday, Rooted in Retail: A Special Q&A Episode | 01:00:20 | |
Welcome to a very special episode of Rooted In Retail! Can you believe it? It's our first birthday, and I’m so thrilled about the incredible journey we’ve had together over the past year. From inspiring guests to your heartwarming reviews and the community we’ve built together, it's been nothing short of amazing. I love hosting this show, and I've got a treat for you in today's episode to mark this special milestone! In celebration of our one-year anniversary, I invited our Facebook group members to submit questions, turning today's show into our very own call-in episode. We've got six fantastic questions lined up, covering everything from marketing strategies in rural towns to customer research, essential marketing assets, collaborating with local businesses, tapping into user-generated content, and more. I even opened up about my stance against a popular marketing tactic. So, without further ado, let's dive into this birthday episode and explore the answers to your questions. Your feedback means everything, so if you enjoy this episode or love the concept of our call-in show, I want to hear from you! [0:00] Happy Birthday to Rooted in Retail [02:12] How retailers can market in their town outside of the local newspaper [03:28] Two easy ways to conduct customer research on Facebook without running ads [04:41] The marketing asset every independent retailer needs to retain more customers [07:17] Effective ways to collaborate with local businesses to promote and market your store [10:15] Crystal's quick tips for using ChatGPT to create marketing campaigns in minutes [13:19] How to drive foot traffic to retail stores in a rural town of less than 5,000 people [16:55] One unforgettable marketing strategy that can transform your brand in a local legend [22:18] When you should include the price points of your products on social media [24:39] Is user-generated content helpful for retailers on social media? [30:54] What every online store needs to effortlessly collect social proof and automate the entire process [36:59] What's the best advice to consider when you're deciding to sell or close your business? [39:45] One key strategy that can help retailers get more money when they decide to sell their business [42:56] How do we balance our in-store and online experience for different customer avatars? [51:25] Crystal's advice on how to uncover your customers' pain points and what they really want from you [52:24] Why Crystal takes a stance against this popular marketing tactic for local retailers Join us inside the Rooted in Retail Facebook group at https://www.facebook.com/groups/rootedinretail Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 10 Mar 2024 | Optimizing Your Retail Operations for Success with Susan Negen | 00:44:13 | |
How do indie retailers juggle the daily demands of their stores and keep things running smoothly without feeling overwhelmed? It all starts with having efficient operations in place. I’m excited to be sitting down with Susan Negen today. Not only is she a dear friend, but she’s also the co-founder of Whizbang! Training, with over 20 years of experience helping independent retailers build better, more fulfilling businesses. We’re diving into retail operations and how you can leverage them to save time, reduce stress, and increase employee happiness. In this episode, she shares practical frameworks you can start implementing to keep your store running like clockwork. Susan is also giving us a sneak peek into their brand new platform: Brilliance. Trust me, this tool is a game-changer for your store and our industry. Tune in as Susan walks us through what retailers need to know today and which trends are on the horizon. I know you’re going to learn so much from her today!
[04:46] What two systems would Susan recommend to retailers who want less stress and more time? [10:54] The "Four F's" system for retailers who don't have enough time to build their systems [19:21] When should indie retailers factor in time for learning and ongoing education? [27:49] Susan's insider tips on a proven strategy that works wonders for her indie retailers [31:10] What major industry changes should retailers adapt to today? [34:59] Which upcoming retail trends should independent retailers prepare for to stay competitive? [37:19] Susan's resilience round
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| 08 Mar 2024 | Community Connection - Learning from Each Other: After the Show | 00:17:32 | |
Today we are celebrating the first anniversary of the 'Rooted in Retail' podcast, which officially launched on March 6th, 2023. I can’t help but reflect on the podcast's achievements over the past year, including reaching 25,000 downloads and nearly 1,000 members in the Facebook group. This week's episode took on a different format as we did a call-in-style show. During After the Show I shared some of the topics that were covered, but the one thing I want to encourage you to do is to become (more) involved in the Facebook Group. In there, we discuss topics that will help you and your store. [00:00] Welcome to After the Show and some housekeeping items [02:25] Are you taking notes during the episodes? Share your top takeaways in the Facebook Group so we can learn from each other. [03:34] Are you doing pop-ups in your shop? Get some ideas and join the conversation! [07:53] What is driving foot traffic to your store? [12:01] What is your favorite episode or guest? Share with us in the Group! [13:27] Share Your Notes! Let's build our community and support each other! Join the conversation in the Rooted in Retail Facebook Group - https://www.facebook.com/groups/rootedinretail
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| 15 Mar 2024 | Creating Retail Efficiencies: After the Show | 00:20:28 | |
This week, I talked to Susan Negen from Whizbang Training, and I hope you had the opportunity to listen to that episode because it was packed with so much actionable advice. She is so rooted in retail and gives some great tips that can save you so much time and make you a way more efficient retailer. We also talked about the power of learning and online education and investing in ourselves. But today I wanted to share with you my biggest takeaways and why I think these are so important to you as a retailer. [00:00] Welcome to After the Show - Upcoming Announcements [05:18] Are you leveraging the power of open/close checklists? Can you use them to remind your staff to create social media content? Use our training to help! [07:53] Are you prioritizing free time as a business owner? Here is why taking 24-hour breaks from your business is so important. [13:37] Does everyone on your team provide the same experience to your customers? [15:22] WWMCW - What Would My Customer Want - How often are you checking in? [17:37] Take this advice from Susan: Don't worry if it's perfect, just get going! Join us in the Rooted in Retail Facebook Group to continue the conversation. https://www.facebook.com/groups/rootedinretail Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 17 Mar 2024 | Growing Your Retail Sales with a Bold Brand Identity with Brianna Cannon | 00:23:43 | |
In January, I had the pleasure of sitting down with not one, but two remarkable guests at the Dallas Market Center. Today, I’m thrilled to introduce Brianna Cannon, the creative force behind BriannaCannon.com and a seasoned retail veteran with over two decades of experience. Trust me, this episode is nothing short of a retail masterclass. Brianna's fashion and lifestyle brand is bold, flashy, and beautiful. In this episode, we dive into the secrets behind her social media success, both organic and through paid ads. From building a powerful brand identity to navigating the nuances of Instagram growth, we explore how to find your voice in a crowded marketplace. Her journey shows the power of customer connection, product authenticity, and using Instagram to grow your e-commerce brand. Plus, she shares insights into the art of product photography and strategies to drive traffic to your website and boost online sales. Whether you're a wholesaler, retailer, or both, Brianna's insights are a goldmine for growth. She has amazing tips for our independent retailers in this episode, and I know you're going to love her. Let’s dive in! [03:31] Welcoming Brianna Cannon live from the Dallas Market Center [05:03] How Brianna developed a bold personal brand for her retail store [07:07] How Brianna created a strong e-commerce presence and grew her online sales [10:26] Brianna's practical advice for getting amazing photos without needing to do professional shoots [13:04] What strategies are working the best right now to generate foot traffic into the store? [14:37] What strategies are working to drive online traffic to Brianna's e-commerce store? [15:59] Why Brianna's brand ambassador program generates more conversions than influencer marketing [17:44] What advice Brianna would give independent retailers about creating their own wholesale line [19:56] Brianna's resilience round
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| 20 Mar 2024 | Building a Retail Family Business That Lasts with Teddie Garrigan | 00:34:14 | |
We’re back this week with round two from the Dallas Market Center! Today's episode is a special one because I had the chance to sit down in person with Teddie Garrigan, the co-founder of Coco & Dash. Teddie, alongside her daughter Courtney, is the force behind Coco & Dash, an award-winning home decor retail shop that's all about creative furnishings, lighting, art, and accessories. In this episode, Teddie shares her strategies for building a strong retail brand presence on Instagram. From debunking the myth of low engagement to emphasizing the transformative power of truly understanding your audience, we dive deep into the social media landscape. Teddie also tackles issues facing independent retailers today, like coping with the pressures of rising retail space costs and real estate development. Plus, we get real about the highs and lows of working with family. Teddie is a dynamic business woman and I loved our conversation. Let’s dive in! [0:00] Welcoming Teddie live from the Dallas Market Center [03:04] What Teddie would tell retailers who hold themselves back from using social media [04:33] How one Instagram post led to an out-of-state sale worth tens of thousands of dollars in revenue without the customer ever visiting the store [13:21] The special post Teddie always shares on Instagram when she notices a jump in followers [15:00] How Teddie and her daughter Courtney balance the family and business dynamic [17:24] Teddie’s advice for retailers who are considering going into business with a family member [19:19] How Teddie sees real estate development impacting small retailers today [23:48] What's one tactic that Teddie is seeing generate sales in her store right now? [28:41] Teddie's resilience round
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| 24 Mar 2024 | Using Technology to Redefine the Customer Experience with Alex Back | 00:45:15 | |
Meet Alex Back, an e-commerce entrepreneur who is shaking up the furniture industry. He’s the founder of Couch.com, a new startup focused on solving one of the biggest issues for consumers in the furniture industry: where the heck to buy a couch?
Before launching Couch.com, Alex co-founded and ran Apt2B, a popular online furniture brand that he led to a successful exit and transition just last year. In this episode, he shares his favorite tips and tools to help retailers market, evolve, and think outside of the box. Alex also explores how to balance your online and in-store sales, especially for big-ticket items. Plus, we dive into how AI is shaping the future of retail, why personalized customer experiences matter, and how technology can help small retailers thrive. With years of experience in retail, Alex brings a wealth of insights to the table. So whether you're a seasoned retailer or just starting, this episode is filled with actionable wisdom to help you succeed in the ever-changing world of retail. [00:00] A special offer for EVOLVE attendees and Rooted in Retail Listeners [02:12] Alex's journey in furniture retail from selling his first company to starting a new one [04:35] How Alex is helping solve the biggest issue that faces furniture customers and retailers [06:54] The unique challenges of retailing big ticket items compared to smaller ticket purchases [10:09] How should indie retailers adapt their marketing strategies to stay competitive and relevant in today's fast-paced environment? [16:19] Alex's advice for retailers who want to start exploring brand partnerships [21:15] How Couch.com is addressing the gap between brick and mortar and online search for furniture commerce [25:36] The strategy Alex recommends retailers use AI to personalize the customer shopping experience online [29:42] What future trends does Alex foresee in retail as AI evolves for big-ticket items? [34:03] How Alex believes retailers can adapt to fast-paced technology shifts to maintain or increase their market share [36:09] Alex's resilience round
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| 28 Mar 2024 | 8 Game-Changing Brand Collaboration Ideas for Your Retail Store: After the Show | 00:25:47 | |
Welcome to Rooted in Retail: After the Show. This week I am diving into one of my biggest takeaways from my interview with Alex Back from Couch.com. It was hard to pick just one because I had so many takeaways so be sure to go back and catch that episode. Today I want to focus on the power of brand collaboration and partnership in retail. This episode is packed with tips for starting small with collaborations, aligning with brands that share similar values, and leveraging local opportunities to boost foot traffic and community engagement. [00:00] Welcome to After the Show. [03:19] The biggest takeaway from my interview with Alex Back of Couch.com [04:00] Idea #1: In-store Pop-ups [06:4] Idea #2: Co-branded social media campaigns [12:10] Idea #3: Cross promo deals [13:28] Idea #4: Brand ambassadors [15:13] Ideas #5: Exclusive product launches or custom products [16:34] Idea #6: Integrated loyalty programs [18:30] Idea #7: Virtual Reality and Augmented Reality Experiences [21:09] Idea #8: Community Initiatives [23:00] Final thoughts on brand collaboration. [24:36] Extra: Quiz tool that will integrate with your Shopify Store [25:10] Coming up Next Week Join the Rooted in Retail Facebook Group: https://www.facebook.com/groups/rootedinretail Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 31 Mar 2024 | The Secret to Making Money In Your Sleep with Miranda Heslip | 00:39:44 | |
If you've ever dreamt of making money while you sleep, then you're in for a treat. In this episode, we're diving into the secrets of passive income with a special guest who knows a thing or two about it. I'm thrilled to introduce Miranda Heslip, co-owner of Cloud Nine Pajamas. Miranda, along with her sisters, has mastered the art of bringing in revenue around the clock through their successful e-commerce venture. Today, Miranda pulls back the curtain and shares how Cloud Nine Pajamas leverages social media and email marketing to drive traffic and sales to their online store. She reveals the data-driven strategies they use to understand their inventory better and snyc it with their marketing campaigns for maximum impact. Whether you're just starting out or looking to take your business to the next level, Miranda's advice could change the trajectory of your store. She offers helpful tips for hiring staff and building a reliable team to support your business growth. Get ready to be motivated and empowered!
[03:55] Which social media platforms are creating meaningful engagements and driving tangible results for Cloud Nine Pajamas today? [06:24] Miranda's advice for indie retailers who are hesitant to show up on social media in photos and videos [08:44] How each social media platform brings its own special touch to building better customer relationships at Cloud Nine Pajamas [12:26] What is the number one marketing strategy driving results at Cloud Nine Pajamas right now? [17:07] How important is email marketing to your overall bottom line? [19:16] How indie retailers can collect better data to personalize their email marketing efforts [21:54] Where does Miranda think retailers are missing the mark when it comes to marketing? [23:41] How Cloud Nine Pajamas is driving traffic and sales to their e-commerce website [27:45] Miranda shares her best tips for finding the right talent to support your e-commerce store [33:16 What emerging digital marketing trends could really shake things up for independent retailers? [35:39] Miranda's resilience round Join the Rooted in Retail Facebook Group: https://www.facebook.com/groups/rootedinretail Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 03 Apr 2024 | The Art of Delegating: Finding the Who, Not How, to Grow Your Business (After the Show) | 00:16:41 | |
In this episode of 'After the Show,' host Crystal Vilkaitis discusses key takeaways from a previous episode featuring guest Miranda Heslip, co-owner of Cloud Nine Pajamas. The conversation touches on the importance of social media, email marketing, and ways to earn money passively. Despite the interest in passive income strategies, Crystal shifts the focus to the power of determining 'Who, Not How' in business, emphasizing delegation, strategic outsourcing, and utilizing resources like the book by Dan Sullivan and Benjamin Hardy. She shares personal experiences and insights on how letting go of specific tasks can fuel business growth and personal satisfaction, citing examples of eCommerce management and social media planning. Crystal urges retailers to assess tasks that drain their energy and consider outsourcing or delegating these to focus on areas that matter most. The episode closes with a reminder to understand enough about outsourced tasks to ensure quality control.
00:00 Welcome to Rooted in Retail After the Show 00:29 About this week's episode with Miranda Heslip of Cloud Nine Pajamas 01:23 Finding the who (not how) to grow your business 11:46 You don't need to know it all you just need to know enough 15:31 My ask of you 16:11 Coming Up Next Week Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 07 Apr 2024 | Social Media Strategies to Drive More Foot Traffic with Steph Bechard | 00:55:27 | |
Today, we're diving deep into social media and how it can drive meaningful foot traffic to your store. I'm thrilled to be joined by our digital strategist at Crystal Media, Steph Bechard. With over six years of experience in building online communities and skyrocketing engagement for retailers, Steph brings a ton of knowledge to the table. As the driving force behind our insider membership program at Crystal Media and the go-to expert for social media audits, Steph is immersed in social media every day. In this episode, we're tackling three key areas of social media. First, we'll explore what's currently working to deliver results in the ever-evolving world of social media. Next, we'll discuss actionable techniques for driving foot traffic into your brick-and-mortar store. Even if you primarily operate online, these strategies will still benefit you! And finally, we'll uncover the secrets to creating engaging content that sparks genuine connections with your audience. Get ready for some valuable tips that are effective and incredibly easy to implement. Grab your notepad because you’re going to want to take notes! [0:00]: Welcoming Steph Bechard [04:44] The number one strategy that is working right now on social media to see real results for your store [06:12] One trending tool across social media platforms that can help retailers get more views [07:44] What are engagement stickers and where can you find them on each social media platform? [11:51] How independent retailers can use AI to create unique and interesting content [16:04] What makes someone interested in following your store on social media? [22:49] Steph's tips on how to use social media to drive foot traffic to your store [28:55] How to use location stickers in your social media strategy to bring more customers into your store [32:34] Why creating this type of content builds a connection unmatched by big box stores [35:43] The fast-track method for bringing more foot traffic to your store with social media [39:07] Steph's formula for crafting irresistibly engaging content that sparks conversations online [49:50] What are the top-performing content types to get the most out of your time on social media?
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| 14 Apr 2024 | Affiliate Marketing Secrets for Independent Retailers with Wade Tonkin | 00:53:11 | |
Affiliate marketing isn't just for the big players. It's a powerful tool that can help grow your e-commerce business and open doors to new revenue streams without the hassle of more inventory. But if you're new to the concept or unsure if it's right for you, don't worry. Today, I'm joined by Wade Tonkin, a seasoned expert with over 25 years in the affiliate marketing world. As the Director of Global Affiliate Marketing at Fanatics, he's been at the forefront of managing affiliate programs for some of the biggest brands in sports. His wealth of knowledge makes him the perfect guide for our journey into the world of affiliate marketing. Throughout this episode, we'll explore the fundamentals of affiliate marketing, its benefits for your business, and practical steps you can take to integrate it into your operations. From building relationships with content creators to navigating regulatory requirements, Wade guides us through this channel to make more money and expand your brand. I'm truly excited about this conversation because it opens up a whole new realm of possibilities for independent retailers like yourself. [0:00]: Welcoming Wade Tonkin [03:46] Wade's journey into affiliate marketing 26 years ago [07:29] What affiliate marketing is and how it works for indie retailers [07:54] How can independent retailers effectively tap into affiliate marketing to drive traffic and sales? [16:18] What's the best way for retailers to get others to sell their products through an affiliate program? [19:27] Why there is crossover in the influencer and affiliate spaces [21:25] What are the core principles for a successful affiliate program that independent retailers can implement, even without the resources of larger corporations? [27:15] How does Fanatics establish and nurture relationships with affiliates, and how can independent retailers replicate this strategy at a suitable scale for their business? [37:45] How has affiliate marketing changed as online retail has evolved, and what trends should independent retailers get ready for? [43:50] How a diverse affiliate marketing strategy can empower independent retailers to thrive in a market dominated by giants like Amazon [46:14] Wade's resilience round Join the Rooted in Retail Facebook Group to join the conversation - https://www.facebook.com/groups/1554376645049921 Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 21 Apr 2024 | Build a Business and Life You Love with Kareen Walsh | 00:40:15 | |
Are you ready to learn how to craft a business and a life that you truly love? Well, today, we're diving deep into just that with the incredible Kareen Walsh. She’s a friend and mentor who has mastered the art of building a business while staying true to herself. Kareen's evolution from a people-pleaser to seven-figure business builder is truly inspiring. Through her Evolve methodology, she empowers clients to transition from feeling lost to discovering alignment as they scale their businesses and step into their ultimate visions for their lives and careers. In this episode, she shares her framework for building that store of your dreams. We'll discuss the power of community engagement, the benefits of partnerships with neighboring businesses, and the game-changing potential of retail technology like Shopify. Now, get ready for an epic episode filled with actionable strategies for building the business and life you've always dreamed of. This conversation is all about harnessing your unique strengths, embracing continuous growth, and crafting a roadmap to success. [00:00] Welcoming Kareen Walsh [03:20] How does identifying your unique zone of genius translate into tangible benefits? [08:57] Kareen's advice for getting over the fear of handing off tasks when you hire support [12:47] How can we identify the changes we need to make in ourselves to align our business goals? [16:16] How independent retailers can apply Kareen's metholodogy to handle the challenges of running a retail business and cultivate a growth mindset [21:51] Where you can learn more about Kareen's business intensives [23:10] What are the first steps independent retailers can take to begin translating their vision into actionable steps that lead to growth? [28:21] How Kareen nurtures her own growth while also uplifting others to expand their businesses [31:47] Kareen's resilience round
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| 17 Apr 2024 | Why you should use affiliate marketing in your store (After the Show) | 00:13:41 | |
Are you doing anything with affiliate marketing? Have you heard of affiliate marketing? Have you done any research thinking it could help drive traffic to your store? Or maybe you’ve done nothing at all, maybe you can’t see how affiliate marketing is going to help your brick-and-mortar store. Give me a chance to show you how it can work and why its important for you to consider as part of your marketing. The thing is, affiliate marketing is not new. It's been around for a long time. But we haven't really talked about it as it relates to retail. And I predict that affiliate marketing is going to be a much bigger conversation this year for retailers. If you are brand new to affiliate marketing, then you probably felt really overwhelmed listening to this week’s episode with Wade Tonkins. You might've felt like this doesn't apply to me. This doesn't make sense. I don’t have time to invest in this. And you probably tuned out. If you've heard of affiliate marketing as a way to drive traffic to your website without creating a ton of content, then you are hungry to know what's working now. And you probably loved this episode. In today's after-the-show, I want to share why I think you should be using affiliate marketing for your store, show you two ways it can work with and without an e-com store and share some tools to help you along the way. I think affiliate marketing for independent retailers is the super secret way for you to build your business. So lets dive in! [00:00] Why you should use affiliate marketing in your store [00:22] This week I spoke with Wade Tonkin of Fanatics, the top company to talk with about affiliate marketing [01:43] Affiliate marketing, for independent retailers, is the secret way you can build your business [03:34] One reason to do affiliate marketing is to extend the reach of your shop [03:49] An example of how you can leverage affiliate marketing when your brick-and-mortar also has an e-commerce shop [08:03] How affiliate marketing would work for a brick-and-mortar shop [10:06] Tools to use to manage your affiliate marketing program [13:00] Next week's episode
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| 28 Apr 2024 | Growing Your Retail Store in Economic Uncertainty with Paul Erickson | 00:47:13 | |
Today, we've got an episode that's perfect for anyone feeling the weight of economic uncertainty, the buzz of an election year, or the pinch of rising prices. If you've been wondering how to navigate these turbulent waters and ensure your store not only survives but thrives, then you’re going to love this conversation. Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 24 Apr 2024 | Leveraging Your Creativity in Retail (After the Show) | 00:10:05 | |
In this episode of 'After the Show,' I am going to dive into my key takeaways from my discussion with Kareen Walsh. I first want to talk about what it might mean if you have an 'exit strategy' mindset even if not planning to exit. But what I really wanted to focus on is the unmatched advantage of creativity in independent retail against giants like Amazon. In this episode, I urge you to prioritize your creativity for the health of your business. [00:00] Welcome to Rooted in Retail: After the Show [01:12] Some thoughts about exiting your business [03:12] As an independent retailer you have the advantage of creativity [05:19] Can you make being creative in your store a priority? [06:02] Ideas for being more creative with your physical space [07:10] Final thoughts for this week [08:39] Coming up Next Week
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| 01 May 2024 | What We Focus on Expands (After the Show) | 00:11:32 | |
This week my goal was to help ease your mind when it comes to any worries you may have around the economy, the fact that it's an election year, and that the cost of goods has increased. Paul Erickson was a perfect guest because he has so much experience and has watched these cycles in retail. He offers so much valuable advice. My biggest takeaway from the episode was “what we focus on expands.” So if we focus on the negativity in the world around us it is only going to appear to grow in our world. But if instead we take that energy and focus instead on our store, our goals, our teams or our customers - we then amplify all of the amazing things in our lives and we get to watch that grow. Join me in today’s after-the-show as we talk about: [00:00] Welcome to Rooted in Retail After the Show [00:03] This week's guest was Paul Erickson from Management One [00:54] My biggest takeaway from this episode is "What we focus on expands" - what do I mean by that? [03:12] I choose to focus on the things that are good so I can amplify the things that I can control. What happens when we put our focus on the things we can control? [04:21] What happened in my business when I shifted my focus to things I could control? [07:41] Try this journal prompt for focus [09:34] Join us for Paul's webinar "The Psychology of Price" [11:01] Coming up Next Week
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| 12 May 2024 | The Secrets of Successful Pop-Up Shops with Allison Yee | 00:34:57 | |
Have you ever considered the power of a pop-up shop to breathe new life into your retail store? Well, you're in for a treat because today we're joined by Allison Yee, the founder of UpNext. We're talking all about the untapped potential of pop-up shops and pop-in shops. Let’s explore how these temporary setups can be game-changers for testing new markets, products, and ideas. As the CEO of UpNext, Allison wants to create a world where entrepreneurs can make big waves without taking huge risks. Whether you’re testing new product lines or dipping into new markets, pop-ups can offer a whole world of possibilities. And Allison is here to guide us through it all. She is sharing some real-life success stories, essential tips and tricks, and some common pitfalls to avoid. If you’re a brand-new retailer, this could be just what you need to get started. Plus, we’ll look at how communities and municipalities are opening up even more opportunities for retailers to get creative with pop-up shops. Get ready for an inspiring and fun conversation! [02:21] Welcoming Allison to Rooted in Retail [03:56] Allison breaks down exactly what pop-ups and pop-ins mean (and why should retailers consider doing them) [04:53] The reasons why a brand, a retailer, or an entrepreneur might be considering a pop-up [06:43] How municipalities are collaborating with brands and developers for pop-ups [09:24] How can retailers plan and execute a pop-up to create a successful experience? [11:50] The transformative effect pop-ups can have on a retail store [13:57] What are some of the most common pitfalls to avoid when planning a pop-up shop [16:04] One step retailers need to take before entering a new partnership [19:45] Real-life examples of successful seasonal pop ups [24:03] How permits work when it comes to pop ups [24:58] What are some innovative ways retailers are using pop ups to create buzz, drive traffic, and deepen the customer relationship? [29:20] One segment that Allison sees repeatedly finding success with pop ups [31:24] Allison's resilience round
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| 05 May 2024 | Leveraging Facebook Live for Retail Success with Lori Foster of The Dressing Room | 00:43:07 | |
Lori Foster has mastered the art of engaging with customers through Facebook Live. Lori shares her journey into live streaming during the pandemic, emphasizing its significant impact on sales and customer connection. She offers insights on how she plans content, engages viewers, and converts live sessions into sales without relying on e-commerce platforms. Lori's strategy of maintaining consistency, being authentic, and offering valuable content has not only allowed her to sell products daily but also to expand her customer base across Canada. The episode is rich with advice for retailers on starting their live streams, including practical tips on promoting sessions (without ads), encouraging engagement, and ultimately driving sales (organically). [00:00] Leveraging the Power of Facebook Lives with Lori Foster of The Dressing Room [02:48] Welcome Lori Foster, owner of The Dressing Room in Ontario, Canada [04:15] What originally inspired Lori to do daily Facebook lives at her store? [08:17] Did Lori have any resistance when she first started to go live? [09:51] Lori gives us a peek behind the curtain and shares with us how she plans and executes her daily Facebook lives and three pieces of advice for retailers looking to get into doing Facebook lives for their stores. [10:07] Tip #1: Be consistent! If you are not consistent with your show timing, then you're going to lose your audience. It's that consistency that keeps your audience engaged. [16:12] Tip#2: Don't put pressure on yourself. You want to have the show be as organic as possible and just make it fun. Be authentic, you will shine through and your customers will love you. [17:26] Tip #3: Keep finding inspiration for your show. Don't make it the same every day. Just have fun with it. If you're having fun with it, your customers are going to be engaged and they're going to love what you're doing. [18:51] What kind of challenges has Lori seen with doing these lives all these years every day? [20:26] Has Lori ever taken a break and what does that look like? [22:43] Here are four ideas for increasing viewership and engagement in your lives [26:34] Live-streaming has provided Lori with consistent sales. The beauty of Facebook Live is the fact that you don't always have to have a full house watching live. As the day progresses, you have people watching the replay and you will get orders all day. [30:10] How (technically) is Lori facilitating the sale through the live stream? [32:55] What are the results that Lori is seeing? Lori says she sells through her lives every single day. She says that when she misses a live, she’s missing out on sharing her products with her customers which means she’s also missing out on sales. [36:29] Lori Foster's Resilience Round [41:32] How you connect with Lori Get all of the resources mentioned in the show on our website at https://www.crystalmediaco.com/episodes/leveraging-facebook-live-for-retail-success-with-lori-foster-of-the-dressing-room/ Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 08 May 2024 | Using Spontaneous Creativity in Your Marketing (After the Show) | 00:13:44 | |
This week I’m talking about episode 81 with Lori Foster where we talk all about using Facebook Lives to market her shop. She has such incredible results and the biggest secret to her success is that she has found a way to make it FUN for her. For Lori that means leveraging spontaneous creativity to create her daily live show. This idea might be inspiring and freeing for you - to not have to worry about having a strict plan that you have to follow every single day. For others that might stress you out even more. The key is to find what makes it fun and interesting for you so that you stick to it and let it grow your business. Join me in today’s after-the-show as we talk about: [00:00] Welcome to After the Show! [01:47] Lori calls her customers "Divas." This brings them together into a tight community (with mugs and all). Creating that sense of community can be a powerful driver when creating content. What would you call the members of your community? [04:16] Biggest Takeaway: Leveraging the Power of Spontaneous Creativity [09:24] Let us help you amplify your results [12:01] Register for the 2025 EVOLVE Conference! [13:16] Coming up next week on Rooted in Retail!
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| 15 May 2024 | The Power of Creating FOMO in Pop-Ups (After the Show) | 00:11:32 | |
We’re back for another After The Show to dive deep into the exciting world of pop-ups and pop-ins. In our latest episode, I was thrilled to host Allison Yee from Popping Up Next, where we explored all the nuances, logistics, and success stories surrounding these experiential retail strategies. Today, I'm excited to share with you my top takeaways and key insights from that discussion. From creating FOMO (Fear of Missing Out) to partnering with the right vendors, we'll explore how pop-ups can be a great marketing tool for your retail business. So let’s dive into the power of pop-ups and pop-ins and discover how they can elevate your retail experience—and drive customer engagement! [01:36] Why the ability to create FOMO is Crystal's biggest takeaway about pop-ups [02:42] An upcoming example from a brand that uses a creative pop-up shop to connect with customers [04:11] How partnering with the right vendor for pop-ups can help retailers market easier [06:25] Crystal's different ideas for pop-ups retailers can host in their store [09:19] 5 questions to ask yourself when you’re brainstorming pop-up ideas Catch up on all the details on our website at https://www.crystalmediaco.com/episodes/the-power-of-creating-fomo-in-pop-ups-after-the-show/ Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 19 May 2024 | EVOLVE 2024: Winning Strategies for Retail Success | 00:36:11 | |
We did it, we really did it! EVOLVE 2024 is now officially in the books, and what a ride it was. Today, I'm thrilled to take you behind the scenes of EVOLVE. In this episode, I'll be sharing some of the most memorable highlights that made this year's event truly special. EVOLVE isn't just an event—it's the result of months of planning and a commitment to providing high-value content and networking opportunities. Our goal is to empower independent retailers with the tools and strategies they need to thrive in today's competitive market. At EVOLVE, we covered topics from social media marketing to inventory management and generational shopping. With insights and tips from industry experts and successful retailers, attendees learned the strategies that are working right now to take their store to the next level. Because in the ever-evolving world of retail, continuous learning and networking are essential for growth. So, buckle up, and get ready to dive into the world of EVOLVE 2024! [02:22] The number one reason why Crystal created the EVOLVE conference [04:57] 7 things independent retailers need to be really successful [06:01] Why collecting more data should be a top priority for retailers [12:39] What retailers need to know about mystery shoppers [16:04] How to make livestream shopping easier and more convenient for your customers [20:32] The signage strategy that will make every retailer in the room more money [22:40] How Crystal blew people's minds away with her AI clone [23:55] The awards ceremony that celebrated three outstanding independent retailers [25:56] Why retail business success depends on visibility [27:52] The major aha moment inspiring one retailer to transform her business [30:07] How to get 2025 EVOLVE tickets at the lowest price
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| 26 May 2024 | Crafting Community Through Classes with Darn Knit Anyway | 00:36:51 | |
Today, I’m thrilled to introduce you to cousins Aimee Pelletier and Carly Stipe, the team behind Darn Knit Anyway. Their yarn store offers everything from a thriving e-commerce platform to a makers' lounge, and various classes and events. This episode is all about community: how to build it, connect with it, and nurture it in meaningful ways. Aimee and Carly have a lot to share about their journey and the amazing community they've cultivated through their store. Their story is full of lessons on managing a retail business, from delegating tasks and understanding financials to providing excellent customer service. Whether you're looking for inspiration on how to connect with your own community or need a nudge to pursue a new idea, this conversation is full of insights that can help you take the next step. You'll also hear about the creativity and dedication that Aimee and Carly pour into Darn Knit Anyway, and how they've successfully grown their business by being authentic and true to themselves. I know you'll find actionable tips to help you show up, put yourself out there, and grow your business! [00:00] Welcome Aimee Pelletier and Carly Stipe of Darn Knit Anyway [02:10] How a women's networking group played a key role in launching Darn Knit Anyway [06:49] The role that humor and personality play in attracting and retaining your customers on social media [11:42] How the Makers' Lounge came to life and has transformed their relationships with customers [18:58] What Carly and Aimee believe sets their classes apart in the craft community and how frequently they host classes each month [20:21 How do Carly and Aimee logistically manage to host dozens of classes every month? [21:28] Two popular events that Darn Knit Anyway hosts [28:45] Why hiring employees to work the floor was essential for business growth [30:51] Carly's advice for retailers on how understanding your numbers can transform your business [32:20] Carly and Aimee's resilience round Learn more about our SCALE program at: https://www.crystalmediaco.com/SCALE/ Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 29 May 2024 | Embracing Fun to Build Community in Retail (After the Show) | 00:10:29 | |
Welcome back to After the Show where we’re diving into the impact of adding more fun in your business. In our latest episode, I had a great conversation with Aimee Pelletier and Carly Stipe from Darn Knit Anyway, a store that’s redefining community connection and fun in retail. Aimee and Carly have really brought a playful energy to their store, and you can see the results everywhere. From Instagram reels that are getting millions of views to building real connections with customers right there in the store, Darn Knit Anyway is proof that having fun can make a real difference. So, join me as I dig into what it means to inject fun into your business. This episode is a reminder that while running a business can be hard at times, embracing laughter, creativity, and community can lead to success!
[02:41] How running a business can be very heavy sometimes [03:20] How Darn Knit Anyway is getting a million views on some of their Instagram reels [05:09] 3 key questions to ask yourself about having fun in your business [08:51] An exclusive sneak peek into the upcoming Rooted in Retail episode that was filmed live at EVOLVE Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 02 Jun 2024 | Advice from the Retail Pros - Live Panel from EVOLVE 2024 | 00:54:19 | |
Today, I'm thrilled to share with you a live panel discussion from our EVOLVE conference in April 2024. The energy was incredible, and my panelists brought amazing insights. If you love hearing a mix of perspectives and stories from retail experts, you’re going to love this episode! We dive into the biggest challenges independent retailers are facing right now and practical strategies to overcome them. You’ll hear a success story from one of the panelists about a client who achieved great results—and practical tips on how they got there! We also tackle how to stand out in the crowded online space and where to focus your time and resources in the ever-evolving digital landscape. A standout moment at EVOLVE was the You 2.0 exercise. Inspired by my mentor Jen Gottlieb, this powerful exercise can help you envision your future success and impact how you show up in your business each and every day. To wrap up, my panelists shared advice on what you need to know to achieve your 2.0 by next year. This episode is full of valuable tips and inspiration, so you might even want to listen more than once! [3:45] Introducing our Rooted in Retail panelists live from EVOLVE [9:12]: What is the top challenge for independent retailers currently and what tips do our panelists have for tackling it? [15:20] How can an independent retailer be memorable in a sea of forgettable? [23:31] Real-life examples of independent retailers who reached their goals and the steps they took to succeed [25:56] How Vi Wickham managed to double one store’s return on ad spend using Google Ads [32:04] How can small retailers make smart choices about technology and marketing investments to keep up with trends and evolve? [39:08] What tips do our panelists have for independent retailers to reach their future goals? [47:38] If you had to start your business all over again, what's one thing you would do differently?
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| 09 Jun 2024 | Navigating Instagram's Latest Updates with Steph Bechard | 00:38:58 | |
Holy guacamole, Instagram has made some updates that retailers need to know about! Steph Bechard from Crystal Media is joining me today to break it all down for you. We are going to tell you what these updates are, why you need to know, and what it means for you as a retailer. And it's good news for you as a small business. So yay! If you are marketing on Instagram and you're looking for ways to connect with your customers, drive foot traffic, drive website traffic, increase your audience and your engagement on the platform. We're going to talk about how you can do that and how the latest Instagram updates are going to support you. [00:00] Navigating Instagram's Latest Updates with Steph Bechard [01:16] Welcome Steph Bechard, Digital Strategist at Crystal Media 03:47] What are the recent changes to the Instagram algorithm [11:34] The Do's and Don'ts for the New Instagram Updates [11:46] DO be posting original content that is educational, inspiring, entertaining [13:09] DO create collaboration posts [14:27] How do you create a collaboration post on Instagram? [15:47] DO be consistent [16:38] DO put your own spin on trends, pop culture, and memes [18:07] DO Live Video [18:23] DO have the right account type [20:11] DON'T post wholesale product images...as is [22:50] Join the 5-Day Facebook/Instagram Story Challenge, June 24 -28, 2024 [24:51] DON'T use Canva template (without modifying them!) [25:30] Are there issues with copyright if I'm using a meme? [26:41] CAUTION: Be careful reposting vendor content (without adding your own spin) [27:43] HEADS UP - you might be getting a boost based on your location in the algorithm [30:31] Be sure to join the Rooted In Retail Facebook Group [31:01] Getting notice about Meta monetization? You might want to give it a try [35:01] What to learn more and stay on top of changes - join our Insider membership Links: 5-Day Facebook/Instagram Story Challenge - https://www.crystalmediaco.com/story/ Crystal Media’s Insiders Membership - https://www.crystalmediaco.com/insider/ Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 16 Jun 2024 | Everything Retailers Need to Know About Hiring with Thad Price | 00:44:49 | |
Today, we're diving into a topic that's crucial for retailers but one we haven't explored much yet: hiring. If you want to find out how to attract and retain top talent, you're in the right place. In today's episode, I'm talking to Thad Price from Ready, Set, Hire. It’s a new product for small to medium-sized businesses, franchises, and recruiters seeking to hire frontline and essential workers. If you want help with the hiring process, streamline your efforts, find great talent, avoid being ghosted, save on hiring costs, or write a job description that attracts the perfect candidates, this episode is for you. Thad has a ton of experience in hiring, and this conversation was incredibly helpful. I hear from many of our retailers that finding good people is tough. I see it myself in my local neighborhood—there aren't many workers, things are taking longer, and it's just hard to find great people. Thad and I also discuss what to do if you see a sudden spike in turnover and the role of technology in modern recruiting. Get ready for a jam-packed episode! [00:00] How to Attract and Retain Top Talent in Retail with Thad Price [03:06] Introducing Thad Price [03:46] 5 common challenges in hiring for small to medium-sized businesses and how to overcome them [04:08] The crucial role of your job description in the hiring process [05:15] The reason why indie retailers should see recruiting as changing lives [05:51] Why speed to response is underestimated when it comes to hiring [06:36] The benefits of embracing AI and automation in a hiring process [08:02] How can independent retailers access the same AI hiring tools used by big corporations, but with a small business budget? [15:41] The impact of hiring great people and placing them in the right roles [19:06] How to write the perfect job description for your open position while following new pay transparency laws [26:54] Join the 5-Day Facebook/Instagram Story Challenge [28:21] What can a business do if candidates disappear during the hiring process? [35:14] What should retailers analyze first if they see a sudden increase in staff turnover? [39:07] Thad's resilience round
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| 23 Jun 2024 | The Five P’s of Business Success with Amy Lacey | 01:09:15 | |
Get ready for an amazing conversation with my friend, Amy Lacey. This episode is a true gem—a masterclass in business evolution packed with advice, tips, and incredible stories from Amy's entrepreneurial journey. Amy Lacey is a powerhouse: a serial entrepreneur, bestselling author, keynote speaker, and business mentor. She made waves in 2016 by founding the award-winning Cali’Flour Foods, introducing the first cauliflower pizza crust to the market. In 2023, she launched Soursop Nutrition, a groundbreaking supplement brand harnessing the superfruit Soursop to combat some of the world's deadliest chronic diseases. If you love podcasts that dig deep into the "why" and "how" behind success stories, this episode is for you. Amy shares all the fascinating details, challenges, and triumphs that shaped her path. Tune in and be inspired! [00:00] Secrets to Building a Billion-Dollar Brand with Amy Lacey [03:05] The story of Amy beginning her entrepreneurial path while in college [06:21] Amy's early e-commerce store selling children's sneakers [07:48] The medical laser company Amy started and later sold after she faced health issues [11:29] What inspired Amy to create and launch the first cauliflower pizza crust brand [13:21] How the sales of Amy's cauliflower pizza crust soared following a viral post on Facebook [21:34] How Amy was introduced to Soursop and it sparked the idea for her second e-commerce company [29:24] Commercial: Are you ready to scale your business? [30:55] Why Amy thinks you need passion to succeed in business [37:59] Amy breaks down her 5 P's to succeed in business [46:13] What's one tool Amy relies on to help her make decisions in her business? [48:36] Commercial: We have your customers' next obsession! [50:06] Amy's resilience round Get all of the resources and notes on our website at: https://www.crystalmediaco.com/episodes/the-five-ps-of-business-success-with-amy-lacey/ Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 30 Jun 2024 | How Retailers Can Use AI to Save Time and Money with Crystal Vilkaitis and Patrick Keiser | 01:02:40 | |
If you're part of the Rooted in Retail community, you already know how much I love using AI to supercharge your business. The world of AI is evolving so quickly, and today, I’m thrilled to share an exclusive webinar replay hosted by Patrick Keiser! Patrick is from Heart on Main Street, an incredible nonprofit dedicated to helping independent retailers thrive in their local communities. Heart on Main Street hosts a monthly webinar series that brings together independent retailers and community organizations with top industry experts to share insights and strategies for business growth. In this episode, we’re diving into powerful AI tools like ChatGPT, Gemini, Pika, and many others. You’ll get practical tips on how to use this technology to streamline your marketing, engage your customers online, and even optimize your inventory management. We'll also cover why it's so important to use AI responsibly and share some great ways to integrate it into your retail operations. Join us as we explore how independent retailers can harness AI to save time and money in your business. This conversation is all about navigating the exciting future of AI in independent retail! [01:13] Meet Patrick Keiser from Heart on Main Street [03:19] How Crystal defines AI [16:05] Why you must humanize AI copy and make it your own [17:46] Crystal's advice on how to make AI-written copy sound like your brand voice [22:19] What other ways does Crystal think ChatGPT can help retailers? [27:34] Crystal's tips on how to use AI to create videos and images from scratch [35:46] Where can retailers start to experiment with AI in their business? [38:54] Two strategies for leveraging chatbots for customer service and driving engagement in your DMs [42:07] What are Crystal's tips for retailers who are looking to try more advanced AI strategies? [48:07] What are some of the more innovative things that Crystal has seen retailers used AI for? [54:40] What changes will AI bring to our everyday lives over the next decade? Get all of the resources on our website at: https://www.crystalmediaco.com/episodes/how-retailers-can-use-ai-to-save-time-and-money-with-crystal-vilkaitis-and-patrick-keiser/ Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 07 Jul 2024 | Empower Your Style, Empower Your Business with Jessica Papineau | 00:50:19 | |
What if your closet could be your secret weapon for success? Today on Rooted in Retail, I’m excited to explore why feeling confident in what you wear matters so much for entrepreneurs and retailers. I’m joined by Jessica Papineau, a seasoned stylist with over 25 years of experience in the fashion industry. As the founder of CSJ, a styling company dedicated to empowering high-performing women to look and feel their best, Jessica has transformed countless lives by helping break style barriers and boost confidence. In this episode, Jessica will guide us on how to dress in alignment, feel more confident, and genuinely fall in love with everything in our closet. Plus, she will share practical tips on supporting your customers, building trust, and creating safe spaces for clients. Get ready for actionable advice, inspiring stories, and steps to elevate both your style and mindset! [02:56] How Jessica's journey into the world of fashion began when she was just 4 years old [06:35] Jessica's tips on how to show up more confidently in your store and outside the store [14:19] What are some ways women often set themselves up for wardrobe failures? [19:51] How the three F's can transform our closet and elevate our confidence [25:44] Jessica's take on the skinny jean fashion trend [27:09] How Jessica's postpartum client found confidence in the right fit and the right fabric [38:11] Jessica's new app designed to guide women in setting up successful wardrobes [41:01] Jessica's resilience round Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 14 Jul 2024 | Master Your Mindset to Thrive in Retail with Jamie G. Smith | 00:39:35 | |
Ever wondered what success could mean for your retail store? More importantly, have you considered the person you need to become to make it happen? Today, Jamie G Smith joins us to share the keys to breaking through our self-imposed limitations. Her strategies have already sparked new ideas for my business, and I know they'll do the same for you. Jamie is a business and lifestyle elevation strategist, speaker, and content creator. As the founder of LUXE Everyday, she empowers entrepreneurs to shatter the glass ceilings of self-doubt and limitation. We explore identifying common invisible barriers for small business owners, and Jamie shares practical tools for overcoming them. Discover how setting boundaries, managing mental capacity, and choosing the right influences can drive your success! Jamie G. Smith empowers entrepreneurs to shatter the glass ceilings of self-doubt and limitation, propelling them into a realm of unstoppable success. As a renowned business & lifestyle elevation strategist, speaker, and content creator Jamie is the founder of L.U.X.E. Everyday. LUXE stands for L.ead a U.nique e.X.traordinary E.xistence Everyday. [02:49] How Crystal and Jamie had a chance encounter on a flight [04:18] Why the hardships Jamie faced inspired her to design a mindset strategy system [07:53] Sponsor Message: Get Your Free Guide - 365 Social Media Content Ideas! [09:54] Why your success depends on managing your mental and physical energy [11:35] Two practical techniques retailers can use to increase their energy levels and productivity [15:57] Is the pike syndrome mindset holding your business back? [16:57] Two common barriers Jamie sees holding entrepreneurs back and how we can begin to identify these in our own lives. [21:47] A simple tool that can help you understand how your mindset affects your reactions and actions [25:07] How one leader found her true potential and it transformed her business [29:37] How to join Jamie's upcoming free masterclass designed to drive change and transformation [30:42] Jamie's resilience round [37:37] Sponsor Message: Dr. Dougs - Your customer's next obsession
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| 21 Jul 2024 | How to Sell More and Build Instant Connections with D. Jason Mausser | 00:38:11 | |
Who's ready to get some sales training, make more money, and excel in sales? On this episode of Rooted in Retail, we're diving into essential strategies every independent retailer needs to hear. Even if you're already doing great, there's always more to learn! Today, I’m joined by Jason Mausser, and we're talking all about sales. In his new book, Don't Shut the F$ck Up: Transforming Your Selling Mindset, he shares unique methods from his extensive experience to help you change your mindset, build relationships quickly, and get hired by your prospects. Jason has over 35 years of sales experience with clients like Toyota Motors, the Los Angeles Dodgers, Disney, Warner Brothers, and the Museum of Contemporary Art. He started Mouser Consulting Inc. 18 years ago and has been helping diverse clients create and source unique products ever since. You're going to want to ask yourself some important questions and explore the opportunities available to you. Today's episode is full of practical ideas and valuable advice. Get ready to take action and start selling more! [03:19] How Jason kicked off his retail journey by tackling one of the hardest products to sell [07:25] What are some new ways retailers can think about sales to feel more confident about selling more? [10:39] Does your company actually want this customer? [14:55] Sponsor Message: Join us at EVOLVE 2025 [15:41] Does your customer trust you? [24:32] Jason's advice for independent retailers on how to overcome common sales hurdles [27:54] Jason's resilience round [36:01] Sponsor Message: Introducing Hatch Inventory App Get all of the details for the episode on our website at https://www.crystalmediaco.com/episodes/how-to-sell-more-and-build-instant-connections-with-d-jason-mausser/ Join the Rooted in Retail Facebook Group to continue the conversation | |||
| 28 Jul 2024 | The Secrets to Building a Timeless Jewelry Brand with Barb Binkley | 00:49:41 | |
Imagine running a business so beloved it's been named the best in its county every year since 2000. Today, Barb Binkley from Cooper and Binkley Jewelers is here to tell us how she and her husband Mark made it happen. Cooper and Binkley Jewelers is renowned for its commitment to giving back to the local community. They’ve been named Livingston County's Best Jewelry Store every year since 2000 and have also been honored as the Best Jewelry Store in WDIV Detroit's "Vote for the Best" contest for 2021 and 2022. In this episode, Barb will pull back the curtain and share the secrets behind their success. Get ready for practical advice on business strategy, event ideas, community involvement, marketing, and more. You’ll discover what's working for Barb right now, especially in reaching a diverse audience. There’s so much valuable content here that you might even want to listen to this episode more than once! Inside you'll find: [03:25] The 75-year legacy of Cooper and Binkley Jewelers [09:00] The principles and habits that have helped the Binkleys maintain exceptional customer service over the years [12:22] Barb's advice on treating customers as if they were guests in your home [14:22] The conversation Crystal had with Barb about the importance of spreading your message made a lasting impression [18:35] Why we are actors on a stage in front of our customers [21:05] Cooper and Binkley's approach to community support [28:14] Episode Sponsor: Become a SCALE customer [29:48] Which events does Barb find most effective in connecting with her customers and the community? [35:40] What tactics has Barb found to be most effective in connecting with and holding onto a diverse customer base? [39:04] What Barb would tell retailers who are nervous about putting themselves out there [40:52] What do you believe sets you guys apart from other jewelry stores and how do you consistently maintain this level of excellence? [44:03] Barb's resilience round
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| 04 Aug 2024 | Turn Cash Flow Problems into Profit Opportunities with Charles Leikauf | 00:45:10 | |
Want to learn how to maximize your profits and overcome cash flow challenges? You’re in the right place! In this episode, we’re diving into the world of money and numbers. I’m thrilled to have Charles Leikauf from Ecom Profit Group with us. He’s here to talk about all things profit: how to boost your revenue, smart budgeting, and strategies to tackle tough cash flow situations. Charles is a corporate finance professional turned fractional CFO. After restructuring a $2 billion business and serving as CFO for another, he left the corporate world behind. Now, he helps companies as their Fractional CFO at Ecom Profit Group, which focuses on improving cash flow and profitability for ecommerce businesses. In this episode, Charles will share his tips on what to forecast and monitor in your retail store. Plus, he gives some great examples of clients who skyrocketed their profits by experimenting and testing their approaches. You’ll learn practical strategies for better budgeting and managing your cash flow. These are methods you can use immediately right away to find more profit in your store. Let’s get started! [02:30] How Charles helps ecommerce owners figure out how to make more money with what they already have [04:45] Charles' tips on how to manage your cash flow when funds are tight [10:22] How to use a cashflow forecast to determine how much to spend in your business [13:46] Where retailers can find quick, short-term financial help when facing cash flow issues after a big expense [18:06] What RFM is and how retailers can use it to segment their customer base 20:13 How Charles helped one retailer go from a $900,000 annual loss to a $500,000 profit in the first quarter [27:48] Episode Sponsor: Heart on Main Street [29:36] What advice Charles has for retailers to get the best results from their ad spend [41:05] Charles' resilience round
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| 11 Aug 2024 | How to Leverage Your Rep Relationships with Kelly Bristol | 00:37:58 | |
If you're a retailer, you probably work with sales reps. But are you really making the most of those relationships? Today, we're going to dive into how you can use these partnerships to grow your business. Joining me is Kelly Bristol, Vice President of Business Development at Just Got 2 Have It. With nearly 25 years in the gift and home industry, Kelly is super rooted in retail. She's also a board member of Gift for Life and partner behind the Reps Are Local Too movement. In this episode, Kelly and I will talk about how to leverage the relationships with your reps, dive into the Reps Are Local Too campaign, and uncover the special industry insights local reps can provide—insights you won’t find anywhere else. Reps have industry information not available anywhere else. We’ll cover everything from current market trends to how reps can support your growth. Let’s jump in and find out how you can make the most of your relationships with local reps! [02:05] Kelly's retail journey [05:43] What are the top market trends now, and how can a local rep help retailers benefit from them? [11:59] Three inspiring examples of ways reps have supported their local brick-and-mortars [14:52] Free Download: 365 Content Ideas & 24 Customizable Canva Templates [16:34] Kelly's advice for retailers on how to leverage their rep relationships to grow their stores [21:37] How can retailers support their reps and what are the advantages of this partnership? [26:00] Three ways a local rep's advice has really made a difference for these retailers [29:51] Kelly's resilience round
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| 18 Aug 2024 | Social Media Tactics to Shine This Holiday Season with Steph Bechard | 00:52:57 | |
Holy guacamole! Today's episode is packed with so many actionable tips for social media and holiday marketing, you’ll need to listen twice. We’re diving deep into open house planning and Pinterest strategy, so grab your pen and paper! Today, I’m joined by the incredible Steph Bechard. While she’s no longer on the Crystal Media team, she remains a forever friend of ours. I’m so excited that we could come together for this special Episode 99 to answer three burning questions from retailers just like you. In this episode, we’re taking on call-in questions from our listeners and we cover it all. They called in, asked a specific question, and we're giving a lot of strategies and ideas and tactics to answer those questions today. Whether you’re looking for tips on promoting events through social media or want inspiration for your Q4 marketing plan, we cover a ton in this episode. Let’s dive in! [02:34] Question 1: How can I start using and leveraging Pinterest for my crafters who often go there for crafty ideas? [04:19] Why retailers need to be verified merchants on Pinterest [05:22] What’s the best percentage split between inspirational and sales-driven posts? [10:04] How to use keywords on Pinterest [15:49] Question 2: How can I come up with a new creative format for our annual holiday event in November? [15:53] Crystal brainstorms a Christmas Wonderland carnival event for Q4 [22:46] Episode Sponsor: EVOLVE 2025 [23:30] What retailers should consider when creating social media content to promote events [28:54] Three quick tactics for event promotion on social media [34:23] Question 3: How retailers can use social media to bring shoppers into their holiday events [37:35] How to leverage live rooms on Facebook and Instagram with other shops [40:43] Why you should talk about your past events in your content [41:33] The power of creating buzz outside the store to bring customers in [43:12] How staggered sales can help maintain steady foot traffic throughout an event [47:23] Crystal's ideas for a holiday giveaway
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