Remarkable Marketing Podcast (Eric Eden)

This is an introduction to the Remarkable Marketing Podcast series.  We will interview over 100 marketing executives over the next year to get insight into the best marketing they have ever done.

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Unlock the power of SEO strategy with Brandon Leibowitz, a seasoned expert since 2007, who joins us to share his insights on transforming web traffic through meticulous restructuring and precision in targeted content. Imagine tripling your website's traffic in just a few months; Brandon reveals how he achieved this remarkable feat in the travel industry by overhauling the site's structure and integrating focused keywords. It's a tale of SEO success that not only defies expectations but sets a new benchmark for digital marketing excellence.

In our conversation, Brandon delves into the nitty-gritty of his approach, highlighting the essential role of backlinks and the creative tactics he employs for link-building, such as podcast appearances and leveraging trade publications. With a blend of technical mastery and strategic creativity, he imparts valuable lessons and strategies for any marketer or business leader eager to skyrocket their online presence. This episode is an arsenal of actionable insights that promise to reshape your understanding of effective marketing and propel your brand to new heights of visibility and reach.

For more information on the resource Brandon shared visit his site at 
https://seooptimizers.com

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Discover the transformative power of a well-crafted LinkedIn presence with Julie Livingston, president of Want Leverage Communications, as she unveils the secrets behind solidifying your stature as an industry leader. Throughout our engaging conversation, Julie, a seasoned LinkedIn strategist, shares her journey from public relations to specializing in executive online visibility and the profound impact it has on personal branding. She meticulously outlines the significance of intertwining core values and content pillars to forge meaningful connections and witness a surge in followers and engagement—a testament to the potency of authentic thought leadership in the digital age.

As we navigate the intricacies of personal branding with Julie, she explains how the strategic storytelling and authentic engagement of C-level executives on LinkedIn can serve as a cornerstone for attracting top talent and reinforcing internal morale, especially within tech companies. This episode sheds light on the nuances of being a brand ambassador where the recognition of team achievements and the transparent sharing of challenges resonate with a sense of community. Julie emphasizes the meticulous planning and agility necessary in maintaining an executive's digital visibility and delivering effective communication, all while fostering a vibrant corporate culture that thrives on inclusivity and shared objectives.

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Unlock the full potential of your digital identity with Jason Barnard, the brand SERP maestro from KaliCube, who joins us to share his wealth of knowledge on crafting powerful personal brands online. He offers a blueprint for harnessing the power of search engine results to reshape perceptions, ensuring that your digital presence aligns perfectly with your career ambitions. This episode isn't just about suppressing the negatives; it's a masterclass in proactively sculpting your online narrative to open doors to new opportunities and elevate your professional image.

Jason shares a captivating case study, in managing an executive brand in search engines. Witness the transformative impact of a well-managed personal brand SERP, as we examine the strategic shifts necessary for Google—and the world—to see you in a new light. Whether you're ascending the corporate ladder or pioneering your entrepreneurial journey, these insights will arm you with the strategies to command your niche and catapult your career to extraordinary heights. Join us and Jason Bernard for an episode that could be the turning point for your personal brand's success story.

Jason also shares with listeners a free guide to building your personal brand in search engines.  https://solutions.kalicube.com/google-knowledge-panel-instruction-manual

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Ever wonder how a sandwich chain can harness the spirit and traditions of firefighting to create a blazingly successful marketing campaign? Buckle up as marketing maestro Doug, a CMO with a wealth of experience spearheading dynamic strategies at Firehouse Subs joins us on the Remarkable Marketing Podcast to share his secrets. His tales aren't just about selling subs; they're about storytelling that fuels brand growth and connects with consumers on a deeper level. With Doug's guidance, you'll find that the core principles of marketing have the power to transcend industry lines, offering invaluable insights for anyone ready to set their own marketing efforts ablaze.

Get ready to sink your teeth into a story that's as juicy as a Firehouse Sub!  This episode isn't just a chat; it's a master class in creating a brand's story to cook up growth  from remarkable marketing . Through Doug's expertise, learn how to create a story that resonates with customers and keep them coming back for seconds, thirds, and more. If you're craving a marketing strategy that leaves the competition feeling toasted, then this episode is the secret sauce you've been searching for.

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Imagine redefining the marketing playbook for sports documentaries to capture the rapt attention of audiences far and wide. That's exactly what our guest, Amy Zwagerman, accomplished with the ESPN Films 30 for 30 series. With her deep-seated knowledge as a fractional CMO and a veteran in media entertainment, Amy takes us behind the scenes of employing a theatrical model that transitioned these documentaries from mere TV shows to a conversational centerpiece. She narrates the thrilling ride to securing an exclusive Best Buy deal, landing in holiday gift guides, and clinching the top spot on Amazon amidst the holiday chaos. Her narrative is a testament to how a dash of innovation and unwavering belief can leave an indelible mark on a project's legacy.

Transitioning to the labyrinth of startup marketing, we dissect the artful blend of analytics with creativity while underscoring the potency of authenticity in customer relationships. Startups, listen up! There are hurdles aplenty, yet Amy illuminates the path with strategies such as meticulous market testing and the criticality of product differentiation before you unleash your brainchild to the world. She champions customer involvement in product development via beta testing to fine-tune your offerings. And for those founders flying blind in the marketing stratosphere, Amy previews a bespoke marketing strategy service and an upcoming course designed to anchor your startup's branding and positioning for a smashing market entry.

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Unlock the secrets to skyrocketing SEO rankings and master the art of content marketing with our special guest, Raj Goodman Anand from Goodman Lantern. He walks us through a fascinating case study where his team ingeniously amplified a storage business's online presence, sans a physical address, through hundreds of tailored location-specific pages. The result? A surge in organic traffic and a spike in conversion rates—proof that smart, targeted content isn't just buzz; it's business. 

As the conversation shifts gears, we wade into the buzzing current of AI's role in content creation. Yes, AI tools like Chat GPT are reshaping the content landscape, but we'll tell you why they can't replace the irreplaceable—human creativity. We discuss the dance between AI and authentic storytelling, essential in winning over both the sophisticated algorithms of search engines and the hearts of real people. With search engines evolving to mimic human conversation, our discussion turns to the seismic shifts in SEO strategies and the pivotal balance between technology and the human touch. So, tune in and equip yourself with the knowledge to navigate the ever-changing tides of content creation and SEO.

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Unlock the secrets of high-impact paid social campaigns with digital marketing maestro Paul Cassimus, who joins us to dissect the art of refining a standout tax relief campaign. Embrace the critical nature of testing and optimizing as Paul guides us through the maze of initial targeting challenges and the quest for resonating offers. He'll reveal how nuanced tweaks to ad copy and landing pages can catapult customer engagement, leading to a surge in booked appointments and a dip in no-show rates. As we journey through the strategic intricacies of budget allocation across platforms like Facebook and TikTok, you'll gather invaluable insights into the continuous cycle of learning and lead nurturing that paves the way for scaling your marketing feats to new heights.

Navigating the minefield of client expectations in digital marketing is no simple task, yet this episode aims to equip you with the tools for success. We delve into the dangers of overpromising and underline the imperative of establishing transparent communication and achievable goals. 

Marketing is not just an expense; it's an investment that can actively shape outcomes, turning the process into a data-driven power play. Aligning with clients on a common vision of marketing as a long-term investment sets the stage for enduring prosperity. And for those thirsty for knowledge, we spotlight a resource that promises to guide you in applying these effective marketing strategies to your own ventures – all under the sage guidance of our guest, Paul Cassimus.

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Overcoming adversity to conquer the marketing world isn't just a dream—it's Andrea Merrill's reality. Journey with us as the CEO of Virtually Adventurous unravels her ascent from battling personal health issues and financial turmoil to becoming a marketing marvel. Her unique combination of psychology and behavioral analysis, paired with unstoppable determination, has not only propelled her agency to success but also revolutionized her client's business during the toughest of times. Prepare to be inspired by her story of innovation and growth that proves when life gives you obstacles, you turn them into opportunities.

As a bonus Andrea shares her expertise in helping professional speakers get speaking engagements and maximize their earnings as a professional speaker. 

Ever wondered how to transform speaking engagements into a goldmine? Look no further.  Andrea dives into the nuanced world of speaker monetization and the art of selling from the stage that can make or break your success.  We dissect how speakers can extend their influence beyond the stage with some simple finesse for dramatically better results.

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The MEME LORD guests on the podcast and discusses how he has made $13 Million from memes!   He shares his best performing meme monetization tactics.

We know that everybody loves memes, here's what's interesting about them from like a deeper psychological standpoint and why they fit so well with marketing. 

The term meme actually dates all the way back to the 80s and is in reference to Darwinism, and it's about biology, and a meme is really a transfer of information from one culture to another. 

So think about it: if you're on an island and one group of monkeys is using a rock to open up the coconuts and a monkey from across the island sees that thing happening and then goes back and teaches it to the other monkeys. That is memetic transfer of information. Fast forward to the 2024. We think of it as pictures from some scene in a movie or an event that someone else has put images or text over to change the context. So it's just a transfer of information between cultures. But how we're using it in marketing is a if we know in marketing our ideal client was busy watching the Super Bowl, We know there's a lot of things that happened that if we could capture that moment and put it in front of them they're going to have a snapback remembrance to. So there's an emotional connection and if we can immediately get their attention, that's what marketing is -getting people's attention. And then what we do with it from there is up to us. 

Drewbie shares one of his top memes - CALL THE DAMN LEADS!  He has a book by the same name that is 150 pages of brilliant sales strategy insights that listeners can download for free at https://callthedamnleads.com/pages/carepackage

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Tune in for sage advice as Nicky breaks down his experience being on more than 600 podcast appearances, fostering a mutually beneficial dynamic with hosts along the way. His candid narrative offers actionable insights for those looking to elevate their marketing game by guesting on podcasts.  

Nicky’s tactical shift to engage with over 600 podcasts to get in front of 2 million listeners within two years is nothing short of remarkable. His method fostered a mutually beneficial dynamic with hosts and allowed him to share his journey in a manner that resonated with listeners. This strategy was not merely about gaining exposure but also about providing value and hope to those navigating the challenges brought by global upheavals.

His approach centered on three main pillars: inspiration, value to the host, and building relationships. Nicky emphasized the importance of coming into each show with the intention to inspire, thereby addressing the collective experience of living through tumultuous times. By prioritizing the hosts' experience and satisfaction, he ensured that his appearances would be beneficial for both parties. And by focusing on relationship-building, Nicky converted conversations into business opportunities, generating significant revenue in the process.

Listeners of this podcast episode will walk away with not just stories of success, but also a framework for utilizing podcasts as a tool for business growth. The discussion is filled with tactical insights, including the use of PodMatch, a service that connects podcast hosts with potential guests through artificial intelligence. This tool was instrumental in Nicky’s success, allowing him to consistently pitch and appear on various shows.

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Unlock the secrets behind converting skeptical clients into success stories with Hannah Balliet from Ugly Mug Marketing, as she unfolds an electrifying tale of a doubtful  client who had no sales from paid social and transformed Facebook into one of their top sales channels. Imagine making your company's social media presence into a sales juggernaut in just a few months; Hannah reveals how strategic content and targeted campaigns can establish your brand as an industry expert and drive tangible sales growth, propelling your business to new heights across multiple locations.

Prepare to be inspired by the power of paid social and its ability to streamline customer interactions and expedite lead follow-ups. This episode is a treasure trove of insights for businesses looking to harness the potential of digital marketing, focusing on swift action on leads and the art of maximizing revenue through paid social. Join us as we explore the transformative effects of a focused social media strategy and the specialized tactics that can skyrocket your business's growth.

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Ever wonder how the giants of sports marketing navigate the unpredictable tides of fan engagement and ticket sales? Pull up a chair and lend your ears as we pick the brain of Dave Taylor, the digital marketing savant and co-founder of In Front Marketing, who's been steering major Calgary sports teams such as the Flames through economic downturns, a global pandemic, and the fast-paced evolution of marketing technology.

In the throes of crafting campaigns that resonate with every kind of fan, from die-hard enthusiasts to families looking for a weekend outing, Dave unpacks the importance of data ownership and astute audience targeting. We're talking about tailoring messages that don't just reach your inbox, but speak to your heart as a fan, igniting the thrill of the game before you even set foot in the stadium. As the conversation unfolds, discover the balancing act between innovative AI tools and the irreplaceable ingenuity of experienced marketing pros, creating a playbook that's as much about numbers as it is about narrative. Tune in for a masterclass in driving the home team advantage—from the digital front lines to the roaring stands.

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Get ready to unlock the secrets of digital marketing's latest evolution with Josh Muskin, Web Mechanix's' VP of Sales and Marketing, who joins us to shed light on the new dynamic world of audience targeting. Amidst the upheaval of increased privacy measures and the demise of traditional demographic targeting, Josh brings to the table a success story that will change the way you think about leveraging first-party data. His experience in the financial sector, overcoming the loss of granular targeting, has paved the way for a broader audience approach that not only slashes advertising costs but also amplifies reach and campaign potency. This episode is a treasure trove for marketers seeking to navigate these transformations with finesse and effectiveness.

As we peel back the layers of our discussion, we uncover the game-changing strategy of pinpointing a single, potent lead indicator that revolutionizes ad campaign scaling. Imagine the possibilities when a client can scale their campaigns by 20X with better ROI  embracing this method. The conversation doesn't stop there; we also explore the rise of AI in content planning and the generation of ad variations. However, we reaffirm the indispensable role of the human touch in this AI-assisted landscape. For those hungry for a deeper dive into these strategies, we discuss resources like the Digital Marketing Insider newsletter and WMXtra platform—your compass for staying at the forefront of digital marketing innovation.

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Unlock the secrets behind the names that stick like 'brain glue' and transform simple products into cultural icons. With the expertise of James I. Bond, author of "Brain Glue," we take a deep dive into the marketing marvels behind names like Squatty Potty and Famous Amos, and how they've etched themselves into the consumer psyche. From the battleground of breakfast foods to an author gave his book a title that sold 50 million copies, this episode is a masterclass in the art of naming. Bond's stories and insights offer a treasure trove of inspiration for anyone looking to leave a lasting impression in the marketplace.

Prepare to be captivated as we dissect the strategies that powerhouses like Kellogg's employ to win the breakfast crown and how Richard Branson's 'Virgin' became synonymous with breakthroughs across industries. The impact of a name is dissected with vivacity, revealing the science of why certain words ignite specific emotional responses in our brains. Whether you're a budding entrepreneur or a branding enthusiast, you'll find yourself armed with the knowledge to craft names that resonate, engage, and ultimately, endure. Join us for an episode that promises to change the way you think about the power of a name.

Get James I Bond's book brain glue here - http://www.yesbrainglue.com/ or on Amazon.

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Prepare for a thrilling expedition into the heart of product marketing with David Fradin, a product marketer behind some of the tech industry's most iconic product launches. With a legacy that includes shaping the future at behemoths like HP and Apple, David joins us to unravel the tapestry of product marketing history, from its brand management beginnings to the intricate dance of contemporary tech tactics. He regales us with tales of triumphs and tribulations, like spearheading Apple's first hard disk drive and convincing Apple's CEO to let the customer decide the future of his product.

As we navigate the twists and turns of product life cycles, David sheds light on key moments that have defined the landscape, including the phasing out of the Apple III. With insights into the daring moves of product cannibalization to remain at the pinnacle of the market, David paints a vivid picture of the battlefield where product managers and marketing managers engage. He stresses the art of authority and customer connection in devising formidable market strategies. For those aspiring to leave their mark in product marketing, don't miss this timeless story with David Fradin.

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Unlock the secrets to thriving in digital marketing's rapidly changing landscape with Nicole Sciberras, an Australian Facebook and SEO expert. In our latest episode, she shares the way she got her client to $55 for every $1 invested in marketing, despite a number of changing market challenges.  Nikki's tale is more than just a success story; it's a roadmap for resilience and innovation, packed with insights on the profound effects of website optimization, email marketing, and the underestimated power of SEO in sustaining customer engagement.

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Unlock the power of your presence—personal branding isn't a buzzword, it's a business growth driver. Join me as Tanya and Michael, the leaders of an executive branding agency share their insights on creating brands with impact. They'll guide us through the journey showcasing how authentic personal connections and laser-focused messaging can catapult your business forward. Whether you're a real estate mogul like Michael or crafting your niche in a sea of competitive executives, this conversation's for you.

We're not just talking fame; personal brands resonate for executives across industries. Everyone can avoid having a 'boring' brand — if you've got a pulse, you've got a brand waiting to break free. Tune in for a wealth of actionable advice and leave armed with the tools to craft your personal brand story that's anything but ordinary.

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Unlock the secrets to billion-dollar success with our latest guest, the strategic CMO Roy Osing. On this journey through the Remarkable Marketing Podcast, you'll learn how Roy's philosophy of 'strategic meandering' led a startup to astronomical heights. His approach to uncomplicating strategies to fuel team passion and drive is just the tip of the iceberg. Roy also unveils the 'strategic game plan' and 'the only statement'—his innovative methods for achieving market differentiation and resonating with customers on a deeply human level. Prepare to be inspired by a leader who believes in hands-on guidance and a series of impactful actions, revealing how a strong marketing foundation and customer-centric innovation can create a transformative narrative for any business.

Ever wondered how to make your business the only choice for your customers? Roy shares his expert insights on identifying and satisfying deep-seated customer cravings with a business approach tailored for specific customer needs. Discover the art of crafting an "only statement" to define your business's unique offering, leading to competition-free positioning and price insensitivity. Roy uses a compelling case study to illustrate reframing a company's perspective to unearth their "Rembrandt," and the importance of effectively communicating this to the market. He further delves into the pivotal role of company culture in adding value and how emotional responses fuel customer motivation, guiding you on how to redefine barriers to entry with a transformative company culture.

Capping off this episode, we explore the profound impact of sustainable customer loyalty on marketing strategies. I break down the concept of 'customer share' and why nurturing existing relationships can lead to organic revenue growth, as satisfied customers transform into your most compelling advocates. Roy underscores the integrated approach to marketing and customer service, emphasizing how this synergy can bolster your organization's longevity. So, tune in to a conversation that is not just about creating robust marketing strategies but also about turning customers into loyal fans. It's a treasure trove of wisdom for anyone eager to chart a course for lasting business success. Join us for this energizing discussion that will redefine the way you think about marketing and customer loyalty.

Roy's 7th book BE DIFFERENT or be Dead is available here.

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Our latest conversation with this Chief Marketing Officer unveils the meticulous tactics behind Showcase IDX's exponential surge in success. Kurt takes us through the importance of revamping traditional marketing, implementing repeatable systems, and the pivotal role customer feedback played in fostering robust reseller relationships that now generate 40% of the company's revenue. As you listen, you're not just getting an interview; you're receiving a master class in aligning team efforts, building trust, and establishing a growth-centric mindset.

Ever wondered how to turn professional connections into a powerhouse for business growth? This episode has the answer, as it dissects the subtle art of net weaving—the progressive cousin of networking. Kurt reveals how servant leadership and becoming a trusted resource in your network can lead to unforeseen opportunities, citing his own experience of growing a zero-reseller business into a reseller-reliant phenomenon. We've packed this discussion with actionable advice and even offer a guide to net weaving that could redefine your professional trajectory. Tune in for a session brimming with inspiration and learn how to weave your net for success.

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Imagine pulling off a marketing coup that not only gets you noticed but skyrockets your credibility overnight. That's precisely what Aaron Wittnish, the leader of a thriving content agency, did by leveraging the gravitas of none other than Grant Cardone and has massive auidence.

Aaron also shares a content creation strategy so simple yet so revolutionary it turns raw, unscripted dialogue into a content goldmine. Listen as we peel back the curtain on how industry professionals can magnify their brand's social media presence without breaking the bank. We'll navigate the nuances of transforming everyday chatter into a library of compelling video content with the aid of invaluable tools.

Get the free training for this content system at Contentonly.au

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 This episode is a treasure trove of insights as Barry reveals the intricate process of brand re-engineering that transformed a private equity's portfolio of brands. Each brand emerged as a market leader with its own story to tell, capturing hearts and market share alike. From luxury to budget-friendly, Barry takes pride in how his team's dedication to differentiation breathed new life into these brands, and he's here to share how that same dedication can invigorate your brand too.

Listen closely as we explore the inner workings of a successful branding strategy, where even the employees crafting the product become key players in the brand's narrative. Barry underscores the pivotal role of internal branding in rallying a workforce around a shared vision, and how it transcends to customer satisfaction and retention. Resistance to change? Skepticism? All par for the course, but with a clear vision and resolute leadership, Barry's tales of transformation illustrate the art of turning obstacles into stepping stones. Plus, he gives us a sneak peek into his forthcoming book, "The Power of Differentiation: Win Hearts, Minds, and Market Share," promising to arm you with strategies to distinguish your brand in today's competitive landscape.

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Unlock LinkedIn's Potential: Insider Tips with Shannon Kuykendall

In the episode of 'The Remarkable Marketing Podcast', Shannon Kuykendall, a LinkedIn guru, shares her insights on how to effectively leverage LinkedIn for personal and executive branding. Discussing the importance of consistency in content creation, focus on quality over quantity, and strategic use of startup story-telling, she asserts that LinkedIn is a crucial platform for B2B businesses.  Shannon also shares her optimism towards forthcoming updates in LinkedIn, predicting an increased focus on followers rather than connections.  She further shares tips on enhancing profile visibility, creating compelling first lines for posts, and strategic use of LinkedIn newsletters.

00:00 Introduction and Guest Presentation

00:32 Understanding LinkedIn's Business Application

01:06 The Right Approach to LinkedIn

02:38 The Importance of Content Creation

03:30 The Role of Demand Generation

05:27 The Success Metrics on LinkedIn

07:40 The Impact of LinkedIn's Upcoming Changes

11:26 The Importance of a Strong LinkedIn Profile

13:59 The Value of LinkedIn Premium

15:41 Creating Quality Content on LinkedIn

22:01 The Power of LinkedIn Newsletters

27:01 Conclusion and Final Thoughts

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The Remarkable Marketing Podcast hosts guest Alison Ver Halen, a content marketing and SEO expert who shares her successful campaign story with a medical device company. The company, despite having unique technology, struggled with visibility until Verhalen created a content and SEO strategy aimed at making the company an authority in their industry. She emphasizes the importance of balancing content with earned media and SEO for increased visibility and conversion rates. Verhalen also discusses her book 'Content Marketing Made Easy', where she aims to demystify SEO and content marketing for beginners. She stresses on the advantage of inbound marketing, where potential customers find you when they are actively looking for your services, resulting in higher conversion rates.

00:00 Introduction and Guest Presentation

00:30 Alison's Remarkable Content Marketing Story

01:08 The Challenge: A Company Invisible to Google

02:47 The Solution: Content Enrichment and SEO

03:46 The Power of Earned Media and Link Building

04:42 The Results: Increased Visibility and Engagement

05:53 The Magic of SEO, Content Marketing, and PR

06:38 Is Content Marketing Really Easy?

08:19 The Intersection of Content Generation and SEO

09:34 The Power of Inbound Marketing

12:01 Conclusion and Farewell

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Discussing the Future of AI in Business with Jonathan Green

In this episode of the remarkable marketing podcast,  AI expert, Jonathan Green  discusses his usage of artificial intelligence in business, mainly focusing on increasing productivity. He explores varying examples of AI implementation in marketing, book writing, sales pages, podcasting, and transcription services. Green discusses his preferred AI tools, the application of AI-created personas for more targeted outreach, and the potential of AI-powered research to massively reduce the time on projects. The future of AI, its inevitable sudden growth, and its potential security risks are also covered.

00:00 Introduction and Guest Presentation

00:36 Exploring AI in Marketing and Business

00:59 Real-life Applications of AI in Business

02:44 AI in Content Creation and Marketing

04:25 AI in Podcasting and Content Management

05:51 AI in Transcription and SEO

08:44 AI in Persona Creation and Content Analysis

14:17 AI in Business and Market Trends

15:53 AI Tools and Their Applications

17:51 Future of AI in Business

20:21 AI, Copyright, and Legal Issues

22:23 AI in Business: Predictions and Speculations

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The Power of Human Voice in a World of AI: Interview with Bethany Schaefer

In this episode, Eric interviews Bethany Shaffer, a content marketer from one of the leading agencies in the world, verbatim. Bethany shares her unique approach to standing out among generative AI in marketing. She details how she turned converting her cover letters to audio and visual messages to a successful method of securing her role at verbatim. She discusses the benefits of using audio and video during interactions with clients and potential employers to make a personal connection. Bethany shares her use of tools like Slack, Loom and Otter AI for these purposes. Bethany also talks about her best client marketing stories, emphasizing the power of human-to-human interaction in marketing and customer satisfaction. She also notes the importance of a balance between AI and human involvement in customer experience.

00:00 Introduction and Guest Welcome

00:25 Bethany's Unique Marketing Approach

01:40 Standing Out in the Job Market

02:40 The Power of Audio and Visual Communication

04:32 Tools for Effective Communication

05:41 Successful Marketing Stories

09:01 The Human Touch in Marketing

12:22 The Future of Customer Experience

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The podcast features a discussion with John Chan, who runs a digital marketing agency called 2X. He shares a story about a very creative affiliate lead generation program that built a massive passive income stream

Chan explains that being an effective marketer is less about expertise with platforms and more about core skill sets and seizing opportunities. He also details challenges in generating high returns for clients, particularly around choosing the right customers and understanding trade-offs between high returns and volume. 

Regarding the future, Chan predicts that AI's prevalent role will make creative direction more critical in marketing. He also expects that marketing professionals will need to focus on the skill sets beyond platforms and become great direct response marketers.

With the digital marketing industry in a state of rapid evolution, especially after the upheaval of IOS 14, this episode promises to bring to light the shifting ground beneath advertisers' feet. John Chan leads us through the labyrinth of attribution difficulties, the indispensability of advanced data tools, and the soaring potential of new platforms. As we peer into the crystal ball for a glimpse of what's on the horizon for 2024, including the burgeoning role of AI and creativity, John's insights offer a treasure trove of wisdom for marketers aiming to stay ahead of the curve. 

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Scaling Businesses: An Interview with Corey Quinn

This podcast episode features an interview with Corey Quinn, a growth expert who helped a business scale up from a revenue of $20 million to over $150 million. Corey discusses the strategies including specialization, client retention, outbound sales through thoughtful gifting, leveraging industry conferences and events. He emphasizes the importance of delivering unique experiences to target audiences, effectively changing the sales dynamics. Corey also shares his journey with becoming a business advisor for law firms and his efforts in helping businesses move away from founder-led sales through focus, positioning, and effective sales strategy. Towards the end, Corey introduces his forthcoming book 'Anyone, not Everyone' which lays out a five-step process to transitioning from a generalist to a vertical market specialist.  Corey offers listeners a free copy of his ebook.

00:00 Introduction and Guest Presentation

00:09 Corey's Journey to Scaling a Business

01:54 The Importance of Client Retention

02:41 Specialization in Serving a Specific Market

03:14 The Role of Digital Marketing in Business Growth

07:36 The Power of Incentives in Outbound Sales

11:54 Creating Unique Experiences for Clients

14:45 Escaping Founder-Led Sales

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Brand innovator Mark Stinson joins us to share his insights on better ways to get customer feedback and shares why it's the secret to unlocking true innovation. With decades of experience, Mark conducts a masterclass on why the echo chamber of traditional brainstorming pales in comparison to authentic customer dialogues. He introduces us to his 'N of 8' method, a strategy that transcends the confines of the boardroom and brings together diverse voices in a  quest for those lightning bolt 'aha' moments.

Prepare to witness how strategic listening can orchestrate a brand’s success and tune in for a session that will change the way you listen to your customers—because at the heart of every great innovation is a simple, yet powerful act of listening to the customer.

00:00 Introduction and Guest Presentation

00:55 The Art of Listening in Marketing

03:16 Innovative Listening Techniques

12:47 The Impact of Effective Listening

17:07 Exploring the World of Creativity

19:04 The Importance of Branding

19:25 Final Thoughts and Advice for Marketers

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The podcast interview features Yuliya, an expert in marketing, PR, and influencer strategies. With over a decade of experience in the marketing industry, Yulia shared her insights on influencer marketing and how it can be beneficial to brands across different sectors. She debunked common misconceptions attached to influencer marketing and highlighted the importance of choosing the right influencers to drive substantial growth for brands. She emphasised that influencer marketing is more than a PR/awareness campaign, discussing how it can also be a performance channel that can effectively drive sales. She provided examples of success stories about her agency's influencer marketing for clients. She stressed that the selection of the most popular influencer channels largely depends on the brand's audience.

00:00 Introduction and Guest Presentation

00:33 Understanding Influencer Marketing

01:37 Misconceptions about Influencer Marketing

02:15 Influencer Marketing for B2B Companies

05:19 Influencer Marketing Beyond Awareness

07:03 Platforms for Hiring Influencers

10:37 Success Stories in Influencer Marketing

13:37 Challenges in Influencer Marketing

14:54 Impact of Influencer Marketing on Sales

16:41 Popular Influencer Channels

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Step inside the fascinating world of ghostwriting with  Joshua Licek, a literary virtuoso who has written over 80 books, including some that have soared to the heights of bestseller lists and snagged prestigious awards. In our discussion, Joshua unveils the art of transforming behind-the-scenes experts into celebrated names, all through the alchemy of his ghostwriting prowess. It's not just about stringing eloquent words together; it's about sculpting a lasting legacy for the unsung heroes of knowledge who may not be versed in the art of self-promotion.

Ever thought controversy could be your best marketer? Joshua advocates for an unorthodox self-promotion strategy that channels the same energy as a coffee shop turning a scathing review into a viral sensation. Drawing from his book, "So Good, They Call You a Fake," he shares insights on turning criticism on its head, using it as a propellant towards success. This episode isn't just a peek into the ghostwriter's realm; it’s a masterclass in flipping the script on negativity, compelling for anyone looking to harness detractors' energy to fuel their ascent. Discover how Joshua's approach has not only shaped his career but shifted the social media landscape and public discourse around personal branding and dealing with criticism.

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Unlock the secret to building a marketing team that doesn't just perform, but propels your company into hyper-growth territory. Join us as we sit down with Rachel Anderson, a seasoned marketing leader, who spills the beans on creating a culture where team setup and process optimization lead to staggering growth figures. Rachel, with her 15 years of industry acumen, walks us through her personal playbook for internal assessments, focusing on the synchronicity of team members and their roles, while championing what she terms "creative margin" – the sacred space that allows her team to outperform and outshine.

In today’s conversation, Rachel doesn't just talk the talk; she shares real-life stories illustrating the power of investing in people and balancing it with impactful marketing programs. We traverse through the four pillars she deems essential: people, programs, process, and technology, as she lays out an impressive blueprint that's fueled a 300% growth in her teams. If you're looking to give your business a serious competitive edge, Rachel’s insights on nurturing a culture that embraces rest, ideation, and alignment will be your guiding star. Don't miss this episode for a tactical approach to evolving your marketing efforts from good to extraordinary.

00:00 Introduction and Guest Welcome

00:39 Building a Team for Growth

01:04 The Importance of Internal Processes

01:12 Creating a Creative Margin

02:34 The Impact of Team Growth

03:31 Investment in People and Programs

04:41 The Role of Skill Acquisition

05:45 Human Centric Leadership and Team Growth

08:47 The Importance of Retention

10:48 Implementing a Successful Marketing Campaign

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Embark on a transformative narrative with Sarah, whose career leapt from being a top producing sales leader to becoming a Chief Marketing Officer. Absorb the riveting tale of her shift, fueled by an insatiable appetite for content creation and an unwavering commitment to crafting a dynamic marketing pipeline. Through our candid conversation, Sarah unveils the formidable power of personal branding and its indispensable role in her career growth. Her personal saga of cultivating a commanding presence on LinkedIn offers invaluable insights into how a meticulously honed personal brand can sky-rocket one's professional journey. If you've ever wondered how to pivot your passion into a blooming career, Sarah's experiences serve as an inspiring blueprint for success.

Prepare to get a grip on the discipline required to transform a social media profile into a beacon of professional triumph.  Sarah shares her thesis that a six-month, laser-focused immersion into a single platform can transform your personal brand. Our dialogue explores the oft-overlooked strategy of 'Dark Social'—the key to a regimented social media routine that eliminates procrastination and embeds content creation into your daily hustle. 

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Unlock the secrets to slashing advertising costs and supercharging your campaigns with the insights of media buying guru Robert Brill. Tune in for an exhilarating journey through the landscape of digital marketing, where Robert reveals how a strategic pivot in a healthcare campaign led to a staggering 90% reduction in lead costs. Discover the art of maximizing ad spend in the music industry using dynamic creative banners, and learn why data, meticulous testing, and constant campaigns resulted in truly remarkable and insanely great return on ad spend.

Embark on a deep dive into the enigmatic world of digital advertising algorithms with a focus on giants like Meta, Google, and the rising star, TikTok. Robert guides us through a creative testing framework that exploits Meta's algorithm to distill the quintessence of ad effectiveness, ensuring your message resonates with the right audience. We'll also traverse the B2C and B2B terrains of TikTok's unique algorithmic approach and conclude with a look at how these dynamic digital strategies are reshaping media buying and content creation, setting the stage for what's to come in 2024 and beyond.

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In this episode, Anne Laffin, a seasoned marketer, discusses her marketing journey, particularly working with startups, and shares key insights into effective marketing strategy. She sheds light on a successful webinar program she built at a FinTech startup which resulted in a significant lead generation after a regulatory change. Anne highlights the importance of offering valuable, engaging content as a way to attract potential clients. She also stresses on the need for startups to engage in experimental marketing due to limited resources and the absence of historical data. 

Anne talks about the disconnect often present in how founders perceive marketing. She emphasizes the need for establishing strong systems and tools for effective marketing. She concludes by recommending startups to have a flexible marketing plan and readiness to pivot.

00:24 Anne's Marketing Success Story
02:18 The Power of Thought Leadership
04:24 Working with Startups: Challenges and Strategies
06:15 Solving Marketing Problems
08:07 Advice for Early Stage Companies

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Have you ever stood in front of a mirror, questioning what makes you, well, you? That's the journey Michelle McCarthy, a personal branding expert from Australia, guides us through in a conversation that's as enlightening as it is empowering. Michelle, with a career spanning over 15 years, peels back the layers of self-discovery that form the cornerstone of a genuine personal brand.

Then, we shift gears to the corporate arena where personal branding isn't just a nice-to-have, but a career accelerator for executives. It's about breaking out of the 'medium' mold and basking in the glory of 'A quality' achievements.  This is your blueprint for personal branding success. It's not merely about listing accolades; it's about crafting a narrative that's as compelling as your track record. So, whether you're a seasoned exec or an up-and-coming professional, let's elevate your personal brand from a concept to a career catalyst. 

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Advanced Email Marketing Strategies with Flowium's CEO

In this episode, the CEO of Flowium discussed the power of customer engagement in email marketing and related it to a successful campaign he orchestrated for a client, Lulalu. In their campaign, customer stories were shared in newsletters, which drastically increased their email open-rates and overall brand connection. Andriy also alerted listeners to recent, stricter guidelines implemented by popular email providers, such as Gmail and Yahoo, that could potentially land emails in the spam folder. To address this, he emphasized the need for proper domain setup, list cleanup, visible unsubscribe options and avoiding spam reports. The episode concludes with Andriy offering helpful resources for technical guidance provided on Flowium's website and YouTube page.

00:00 Introduction and Guest Welcome

00:32 Andri's Successful Email Marketing Story

02:56 The Impact of Customer Stories in Marketing

04:27 The Results of the 'Lady of the Month' Campaign

05:25 Advice for Email Marketing in 2024

05:47 The Impact of Stricter Email Sending Rules

07:48 How to Adapt to the New Email Marketing Landscape

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Unlock the transformative power of branding with the Laura Sauter, a seasoned expert in the field, who has some inspiring stories of reshaping company identities.  As she takes us through the pivotal "three T's"—Transition, Trajectory, and Trouble—Laura unveils the moments that signal a company's readiness for a branding metamorphosis. Whether it's a boutique firm  or a large corporation, she demonstrates how strategic branding can be the linchpin to a business's connection with its audience and its sustained market success.

The outcomes illustrate the importance of consistent branding and well-named businesses to ensure high business valuation. The episode concludes with Laura providing advice for marketers and business leaders, emphasizing the real value of branding and encouraging early investments in attaining the right brand representation.

00:00 Introduction and Guest Presentation

00:19 Understanding the Concept of Branding

01:19 Case Study: Branding for a Large Company

03:35 Case Study: Branding for a Small Interior Design Firm

05:43 The Impact of Branding on Business Valuation

07:23 The Importance of Brand Consistency

09:01 Advice for Marketers and Business Leaders on Branding

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In this episode, product marketing expert Craig Rapihana shares his journey from being a builder in New Zealand to becoming a successful entrepreneur in the United States. His breakthrough came when he identified a market gap for pool floats and capitalized on it through aggressive marketing at boat shows and ultimately breaking into retail and television marketing. Craig emphasizes the importance of knowing and understanding your market, maintaining an inventory that matches demand, and mastering unit economics for a successful business. He also provides a fresh perspective on leveraging digital distribution channels like Amazon and TikTok Shop while still maintaining a focussed approach to the traditional hands-on customer interaction.

00:00 Introduction and Guest Presentation

00:27 Craig's Journey into Product Marketing

01:47 The Birth of Lazy Buns Pool Float Noodles

02:24 The Power of Trade Shows in Marketing

02:45 Breaking into Retail and Expanding the Business

04:10 The Importance of Customer Feedback

04:59 Product Manufacturing and Development

05:37 The Power of Guerrilla Style Marketing

09:36 The Success Story of Lazy Buns Pool Float Noodles

12:07 The Role of Amazon in Product Marketing

13:59 The Importance of Understanding Unit Economics

16:41 Exploring New Digital Distribution Channels

19:55 The Power of Amazon in Product Marketing

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The founder of MagicTree Superfoods - an online e-commerce startup which provides the best natural healing herbs from across the world - shares how he amassed a following of over 500,000 followers on social media platforms to build his business.

Highlighting the pivotal role of TikTok in achieving viral success and organic growth across social media platforms, the founder turned marketer emphasizes the importance of adapting to market changes, the challenges of diversifying marketing channels, and the value of building a strong email list. Leigh also offers advice to other marketers on the importance of networking, staying open-minded, and the power of organic social media. He concludes by sharing a special offer for listeners and ways to connect with Magic Tree online.

00:19 Lee's Background and Journey to Entrepreneurship

01:07 The Birth of Magic Tree and Its Products

02:08 Understanding Naturopathy and Founder's Passion

03:11 The Role of Social Media in Magic Tree's Success

03:57 The Power of Persistence and Value-Driven Content

05:23 Expanding Reach: From TikTok to Instagram and Facebook

09:11 The Importance of Diversification in Marketing

09:42 Challenges and Learnings in Building Other Channels

11:11 Advice for Other Marketers and Founders

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Have you ever watched a single moment redefine someone's entire career trajectory? That's exactly what happened to Aurora Winter, and she's here to tell us all about it.

 From the power of a well-told story that can skyrocket the value of a product or service by 27 TIMES, to the science of how our brains are wired to respond to narratives, Aurora, an acclaimed writer and entrepreneur, shares her incredible transition from grief coaching to becoming an author, marketer and serial entrepreneur. She spills the secrets of using storytelling to not just engage, but to turn words into tangible wealth.

Aurora shares advice for marketers and executives on leveraging storytelling and creating minimum viable products (MVPs) to test ideas.  She shares a story about creating a MVP in just a few weeks, which led to generating $250,000 in 90 days through strategic storytelling and solid marketing strategy.

In a second story Aurora shared how to make a pivot that can change the trajectory of your career.  Imagine stepping up to pitch at the Banff Media Festival with everything on the line. Aurora did just that, and her boldness paid off in unexpected ways, sparking a career evolution from screenwriter to a sought-after film development executive. Her journey is filled with lessons in adaptation and the critical importance of seizing opportunities, even when they're outside your comfort zone. 

But how exactly can you captivate, convince, and compel your audience? Aurora breaks it down with a three-step neuroscience marketing approach that she and her clients use to great effect. From practical tips on book launches to her own foray into fantasy with a Kickstarter campaign, her strategies are a treasure trove for anyone looking to elevate their marketing game. And if that's not enough, Aurora also teases her “Marketing Fast Track” book offer – a blueprint that has already turned the key to success for many.

00:33 Aurora Winter's Writing Journey and Achievements
01:13 The Power of Storytelling in Marketing
02:01 Aurora's Entrepreneurial Journey and Business Successes
02:21 The Art of Pivoting in Business
03:21 The Strategy Behind a Successful Business Pivot
06:43 The Impact of a Successful Pivot
07:06 The Importance of a Minimum Viable Product
07:48 The Power of a Remarkable Marketing Story
07:59 The Challenges of Pivoting and Overcoming Perfectionism
11:07 The Art of Pitching and Its Impact on Business
17:42 Turning Words into Wealth: The Concept
18:08 The Neuroscience Behind Turning Words into Wealth
20:59 The Tragedy of Dropping the Ball on Marketing
21:54 Exploring New Avenues: From Nonfiction to Fiction
22:37  Offer for Listeners

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In this enlightening episode, negotiation expert Jacob Warwick delves into the often-overlooked aspect of marketing oneself, drawing parallels between go-to-market strategies for products and for individual careers. Warwick shares insights from his journey of transition from a marketer for software companies to an entrepreneur and mentor, emphasizing the importance of positioning oneself as a premium product in the career market. He discusses the use of behavioral psychology in negotiation and marketing, offering tangible advice and strategies for viewers to apply to their careers. Warwick highlights the necessity of a strategic approach to personal branding and executive positioning, similar to planning exceptional marketing campaigns for products. The conversation includes actionable tips on how to initiate and maintain impactful conversations, negotiate effectively, and ultimately achieve much higher compensation in your career

00:00 Introduction and Guest Presentation

00:46 The Art of Self-Marketing

01:27 Applying Marketing Strategies to Personal Branding

03:15 The Importance of Personal Branding

04:25 Challenges in Promoting Yourself

05:40 The Power of Consistent Personal Branding

09:09 Negotiation Tactics for Career Advancement

09:46 The Impact of Mindset on Negotiation

16:28 The Role of Reputation in Career Negotiation

17:42 Real-life Success Stories

20:37 Getting Started with Personal Branding

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In this episode, digital marketing expert Marilyn Jenkins shares her insights on leveraging Google Business Profile for local businesses, emphasizing its importance for improving search visibility and driving sales for local businesses. She discusses successful strategies, including the use of photos, videos, and FAQs to significantly enhance a business's online presence. Marilyn highlights a case where updating a client's Google Business Profile led to immediate improvement in sales. Additionally, she shares a success story of reaching an underserved market through Spanish language ads, resulting in an insane ROI. Marilyn offers valuable tips and introduces her book, the Google Business Profile Training Guide, to help listeners optimize their profiles for local search dominance.

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In this episode, Eric hosts David Feldman, a former corporate finance exec turned top copywriter and personal branding expert. David shares his journey from working at Goldman Sachs and Micron Technology to becoming disillusioned with the corporate world, leading him to sell his house and travel Europe with his family while starting a freelance copywriting career on Fiverr.com. 

His discovery and massive success in copywriting led to the establishment of Mug Branding, a full-service digital marketing agency focused on personal branding. David emphasizes the importance of personal branding for entrepreneurs, revealing how it has significantly enhanced the visibility and tripled the revenue of his clients' businesses. He shares strategies for building personal connections through storytelling and relatability on social media platforms, illustrating how personal branding can triple business outcomes by fostering genuine connections. The session concludes with an invitation for listeners to reach out to David for advice on building their personal brand.

00:13 David's Journey from Corporate to Freelance
00:46 Rise to Becoming the Top Copywriter on Fiverr
01:35 Transition to Full Service Digital Marketing
02:31 The Power of Personal Branding
04:38 Success Stories and Impact of Personal Branding
07:17 The Strategy Behind Personalized Branding

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In this episode, Eric interviews Michael Becker, a seasoned marketer with over a decade of experience, who shares insights from his new book, 'The Content Capitalist.' Becker talks about his time at Emarsys, detailing how he transformed their stagnant marketing operation into a thriving content-driven powerhouse, where content marketing became the main driver of web traffic and customer engagement. He stresses the importance of patient investment in content marketing, akin to treating content like stock market investments - you have to think longer term vs immediate gratification. Becker also shares personal success stories, underscoring the profound impact of content on community building and customer engagement. The episode concludes with Becker highlighting key learnings from his 10 years in content marketing and advocating for an approach focused on delivering valuable, unbiased content to captivate today's buyers.  Join us for a compelling conversation that will leave you rethinking the role of content in your marketing playbook.

Michael's book is available here

00:22 Michael's Journey and Marketing Strategies

02:44 The Impact of Content Strategy on Web Traffic

03:47 Challenges in Quantifying Content Marketing

06:58 The Role of Content in the Buyer's Journey

09:20 The Evolution of Content Marketing

11:12 Michael's Personal Content Marketing Success

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Strategies for Scaling Marketing and Managing Expectations 

In this episode, the host welcomes Jeff Barnes, a former Navy submariner turned entrepreneur, bestselling author, marketing expert and investor who helped startups raise more than $1 Billion. Jeff shares his expertise in helping companies scale by raising capital, focusing on sales and marketing strategies. He discusses his journey of taking an e-commerce company from zero to 17 million in sales within eight months, emphasizing the importance of marketing and the challenges of scaling too fast. 

Jeff also shares insights on the hurdles of bringing innovative products to market, the significance of managing expectations, and the vital role of strategy over tactics in marketing. Moreover, he touches upon the dynamics of working with venture-backed companies, the importance of investment in marketing, and advises on remaining adaptable and strategic amidst evolving marketing channels. The episode wraps up with Jeff introducing his books, which offer insights into self-directed investing and applying military strategies to business growth.

00:20 Jeff's Current Projects and Marketing Strategies

01:20 Success Story: E-commerce Company Growth

02:24 Challenges in Marketing and Sales

03:13 Another Success Story: Overcoming Marketing Challenges

12:16 The Importance of Strategy in Marketing

14:50 Jeff's Books and Final Thoughts

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In this episode, Eric welcomes Brian, CEO of Profit Finders, a revenue operations strategy firm. Brian shares his journey from owning a manufacturing company to helping businesses grown revenue 3X  by working with his firm Profit Finders. He emphasizes the importance of integrating marketing, sales, and customer support to enhance value and collaboration. Brian also highlights the significance of learning and development in their strategy. He shares a success story of assisting a company in tripling its revenue by identifying and capitalizing on market needs such as reducing lead times and offering modular furniture options, leading to a market-dominating position. The conversation includes strategies for using joint ventures and affiliates to expand market reach, and the compound growth effect of incremental improvements across business areas. Brian concludes by offering listeners free access to his books and a personal market dominating position consultation.

Get the Free Profit Finders Books Here

00:16 Brian's Background and the Concept of Profit Finders

01:11 The Importance of Interdepartmental Collaboration

01:46 The Role of Learning and Development in Revenue Operations

02:24 Brian's Approach to Training and Skill Acquisition

03:24 Case Study: Tripling a Company's Revenue

03:34 The Power of a Market Dominating Position

07:15 The Impact of Strategic Joint Ventures and Affiliates

08:16 The Counterintuitive Nature of Market Dominance

10:58 The Power of Incremental Improvements

14:07 Get Brian's Books for Free and and Final Thoughts

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In this episode, Samantha Carroll, CEO of Once Upon a Brand, shares insights on strategic communications with healthcare, education, and tech industries. She discusses a notable project with a $100M nonprofit hospital, highlighting the role of storytelling in increasing visibility, brand awareness, and community impact. Carroll emphasizes the importance of narrative transportation and engagement through storytelling for memorable marketing strategies. The episode concludes with a special offer for a consultant's brand strategy workbook designed to aid in developing effective brand strategies.

Get the Complimentary Brand Strategy Workbook Here

00:16 Samantha's Background and Career Journey

01:39 Successful Marketing Story: Nonprofit Hospital Case

03:50 The Power of Storytelling in Marketing

06:05 Creating Branded Campaigns and Their Impact

09:00 The Importance of Engagement and ROI in Marketing

14:32 The Role of Brand Storytelling in Marketing Strategy

22:21 Complimentary Brand Strategy Workbook

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In this episode, Milena, CEO of Unhustle, shares her journey from a successful marketing career to advocating for a balanced approach to work known as 'Unhustle'. With experience in marketing for 25 years and clients like Madonna, Milena discusses the drawbacks of hustle culture in creativity and marketing. She emphasizes the importance of rest, focusing on impact rather than hours worked, and finding inspiration outside of work. Milena also recounts her best marketing campaigns, highlighting how great ideas often come during moments of rest, including a story of how a hike led to a successful campaign. She notes the positive impact of speaking at the World Economic Forum on Unhustle's visibility. The discussion concludes with advice for marketers on achieving balance and creativity, along with an invitation for listeners to assess their own burnout levels through a free assessment on the Unhustle website.

00:19 Milena's Journey from Marketing to Unhustle

01:43 Exploring the Unhustle Philosophy

03:33 The Power of Creativity and Authenticity in Marketing

05:39 Milena's Most Impactful Marketing Stories

08:12 The Global Impact of Unhustle and Future Aspirations

09:50 Advice for Marketers Seeking Balance and Creativity

10:49 Understanding and Assessing Burnout

12:13 Closing Thoughts and Resources

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In this episode, Dani Hao, the founder of Spark Marketing discusses community building for fast-growing startups like Mutiny, Lumen5, Procurify, and Rippling. She emphasizes the shift from traditional media to the importance of building trust through owned communities. She recounts the success of creating an invite-only community for Mutiny called M2, zfor mid-career marketers, focusing on quality over quantity and leveraging this community for driving millions of dollars in pipeline from target accounts. Danny also shares strategies for measuring community engagement and conversion into business opportunities, underlining the importance of quality interactions over sheer numbers. Dani shares advice for marketers considering building a community and tactics to drive demand generation and account based marketing with your community.z

If you're aiming to cultivate a brand community or amplify your account-based marketing efforts, Dani's practical advice on assessing demand and blending digital spaces with live events is invaluable. This episode is your roadmap to creating marketing communities that not only resonate but also deliver measurable success.

00:25 Dani's Journey into Community Building
01:09 The Essence of Building a Community for Companies
02:16 Case Study: Building a Community for Modern Marketers
05:31 Measuring Success in Community Building
12:08 Advice for Marketers Considering Community Creation

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In this episode, Eric interviews John Hewitt, a legendary entrepreneur with over 55 years of experience in building successful businesses and franchises such as Jackson Hewitt and Liberty Tax. John shares his journey from starting at H&R Block to creating a billion-dollar company, emphasizing the significance of innovation, like developing the first tax software for Apple computers, and the power of effective franchise marketing. Hewitt highlights his commitment to helping others succeed, detailing how he helped over 1,000 people become millionaires through his unique approach to business. He stresses the importance of having a vision, creating a system that franchisees can follow, and differentiating in the marketplace. John also discusses his bestselling book 'I Compete', offering insights into competitive success and sharing advice for marketers on how to stand out in a crowded market.

00:00 Introduction to the Episode and Guest

00:21 John Hewitt's Remarkable Journey in Business

02:51 The Secret to Franchise Success

04:59 The Importance of Following the System in Franchising

07:09 Marketing Strategies for Franchise Success

10:16 John Hewitt's Philosophy on Life and Business

12:28 Final Thoughts and Advice for Marketers

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In this episode, Henry Wong, a seasoned marketing professional with over 25 years in the industry, shares insights from his career, focusing on personal branding and the impact of mission-driven marketing. Wong, who has experience as a creative director at Saatchi and Saatchi and has launched several businesses, currently aids clients in creating meaningful global impacts through their work. He discusses the importance of personal branding for marketers and business leaders, a subject he covers extensively in his book. A key part of the conversation centers on Wong's work with Borealis Foods, a food tech company creating affordable, healthy food options aimed at combating malnutrition. He shares a compelling story about gaining support from celebrity chef Gordon Ramsey by highlighting the company's mission, emphasizing the power of storytelling in marketing. The episode dives deep into the principles of building a strong personal brand, including the importance of authenticity and finding one's unique positioning in the market. Wong advises individuals to focus on understanding themselves and owning their narratives, stressing that successful personal branding is rooted in genuine self-presentation.  Tune in to discover how crafting a great founder story isn't just a marketing strategy—it's a way to change lives.

00:29 Henry Wong's Journey in Marketing and Business

01:22 The Power of Personal Branding

01:53 A Success Story: Marketing with a Mission

05:42 The Impact of Personal Branding on Individuals

09:33 The Essence of Personal Branding and Authenticity

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This episode features an inspiring conversation with Stacey, a bestselling author with over 20 books, speaker, and podcaster who was named one of the top 10 entrepreneurs in 2023 by Apple News. Stacey shares her remarkable journey from a challenging childhood illness that left her with epilepsy to becoming a successful entrepreneur. Overcoming personal and professional obstacles, Stacy turned her struggles into a force for good by helping others cope with epilepsy through writing and holistic living. Her work has expanded into a successful business focused on health and wellness, impacting millions of lives through books, speaking events, podcasting, and advocating for disability rights in front of Congress. Stacey's story is a testament to the power of resilience, authenticity, and the desire to help others.

00:00 Introduction to Today's Inspiring Guest

00:23 Stacy's Life-Changing Journey Begins

01:25 Overcoming Epilepsy and Embracing Holistic Living

02:24 From Personal Struggle to Bestselling Author

04:30 Expanding Influence: Blogging, Speaking, and Podcasting

09:15 The Power of Authentic Content and Passion

11:36 Advice for Aspiring Marketers and Content Creators

13:48 The Long Road to Success: Building a Personal Brand

15:57 The Impact of Podcasting and Looking Ahead

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In this episode, the VP of Sales for a publicly traded company that has been in business for over 100 years years discusses the execution of their epic customer appreciation events. Curt shares how DXP's Houston event evolved to include live music, raffle prizes, and engaging activities like treasure hunts for attendees.   These events grew to welcome up to 1,500 guests, incorporating activities like mechanical bull riding, raffles to give away guns, and Texan cheerleader performances to drive customer engagement and loyalty. Curt's story highlights the importance of customer appreciation in maintaining relationships and the synergistic teamwork between sales and marketing departments to create these kinds of successful events.

00:00 Introduction to the Episode and Guest
00:27 Kurt Tufert's Background and Role
01:10 The Genesis of DXP's Customer Appreciation Day
02:46 Event Planning Challenges and Solutions
04:52 The Impact of Customer Appreciation Events
10:01 Reflections on Teamwork and the Sales-Marketing Relationship

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In this episode, Mark Herschberg, a seasoned CTO and CPO with a background in technology and marketing, discusses his journey from teaching at MIT and authoring a book called  'The Career Toolkit'. Mark shares his insights on the crucial skills that aren't taught in college but are essential for success, such as leadership and networking. 

He introduces Brain Bump, an innovative app designed to solve the challenge of retaining and accessing information when it's most relevant, moving away from traditional chronological content delivery. Brain Bump offers a solution for both individuals and brands to keep important tips and insights top of mind, ensuring that the right information is delivered at the right time. Mark also shares his perspective on marketing today, emphasizing the importance of delivering value and being helpful to create a positive brand recall. The episode explores the potential of Brain Bump for marketers, authors, speakers, and podcasters, offering a new way to engage with audiences and increase brand visibility.

00:26 Mark Herschberg's Journey: From CPO to CTO and Author

01:59 The Genesis of Brain Bump: Addressing Information Retention Challenges

03:51 How Brain Bump Revolutionizes Learning and Marketing

04:17 Exploring the Features and Benefits of Brain Bump

08:46 The Impact of Brain Bump and the Future of Marketing

16:48 Mark's Advice for Marketers in Today's Digital Age

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In this episode, Alex Love, VP of Marketing at RIVA Solutions, shares an inspiring marketing story. After winning a major government contract (BOSS), and facing an 18-month delay due to litigation, Love's team had to quickly establish their presence once the contract resumed. They unexpectedly created a highly successful campaign based on a Bruce Springsteen-inspired idea, culminating in a viral 'Office' parody video that resonated deeply within the government sector. This campaign not only set Riva apart in a traditionally conservative field but also led to widespread recognition and an award for innovative marketing. Additionally, Love introduces her podcast, 'Mastering the Art of Failing,' which explores the positive aspects of failure in personal and professional growth.

Watch the parody video here:

RIVA IG: https://www.instagram.com/reel/CfUgHN-sM91/

RIVA LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6947265433628549120/

00:00 Introduction to the Episode and Guest

00:16 The Unintended Marketing Campaign Success Story

01:45 The Creative Process Behind the Campaign

03:59 The Impact of the Office Parody Video

07:21 The Ripple Effect of Creative Marketing in Government Contracting

09:12 Mastering the Art of Failing: A Podcast Journey

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This episode discusses strategies for making content stand out amid the massive amount of B2B content being generated. It emphasizes avoiding boring content, getting rid of buzzwords, and being direct. The conversation introduces the concept of 'framework thinking' as a means to differentiate content, not just in professional services but across various industries. This approach involves clarifying the service provided, how it's delivered uniquely, and why it's done—a reflection of the provider's worldview. The discussion highlights the importance of having a clear, unique perspective, exemplified by companies like Basecamp, whose product and marketing strategies are deeply informed by their foundational beliefs. This not only helps in targeting content to the right audience but also improves marketing efficiency, conversion rates, and potentially allows for higher pricing. The script concludes by asserting the value of 'framework thinking' in creating more focused, effective content strategies across the entire marketing funnel, rather than just generating vast amounts of generic, top-of-funnel material.

00:00 Unlocking the Secrets to Stand Out in a Sea of Content

12:18 Embracing Framework Thinking for Impact

12:51 The Power of a Unique Perspective in Marketing

14:00 Crafting Content That Resonates and Converts

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In this episode, Sue Mysko, a CMO with over 30 years in marketing discusses the impact of applying big company marketing strategies to smaller organizations. She shares a successful marketing venture that not only drove lead generation and enhanced brand awareness but also showcased effective collaboration between marketing and sales teams. The strategy included developing cross-industry messaging, partnering with IDC for original research, leveraging strategic partnerships with industry giants, and ensuring coherent messaging across all outreach efforts. This comprehensive approach led to significant results, including hitting annual revenue targets in just five months. Sue emphasizes the importance of integration in marketing efforts and offers advice for fractional CMOs and companies aiming to succeed in 2024.

00:14 Sue's Journey: From Big Firms to Fractional CMO
01:00 The Power of Strategic Marketing and Sales Synergy
01:08 Achieving Remarkable Results: A Case Study
06:58 The Importance of Consistency and Teamwork
10:36 Advice for Winning in 2024: Fundamentals of Marketing

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In this episode, Grant Warrington shares his journey from being a construction worker for 24 years to becoming an entrepreneur in online marketing, real estate investing, and building a significant personal brand. He emphasizes the importance of consistency in content creation, highlighting how a daily commitment to posting on social media led to his substantial growth in followers and recognition from notable figures like Grant Cardone. Warrington discusses the impact of personal branding, sharing practical tips for marketers and entrepreneurs on building a successful brand that resonates with audiences. Through his story, he demonstrates how dedication, strategic content creation, and genuine engagement can transform a career and establish a significant presence in competitive industries.

00:15 Grant's Journey from Construction to Marketing Maven

01:20 The Power of Consistent Personal Branding

01:43 Grant's Breakthrough with Grant Cardone

03:38 The Role of Social Capital and Personal Branding

04:40 The Importance of Consistency and Quality in Content Creation

09:03 Building a Personal Brand Across Various Careers

10:13 Marketing Tips for Personal Branding and Beyond

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In this podcast episode, Daniel Den, a marketer who has helped 20,000 businesses generate $250 Million+ in sales, discusses his successful approach to generating big ideas and breaking through market noise. He introduces the 'X factor effect methodology', which focuses on creating a core belief to attract a massive audience and ultimately turn them into paying customers. Daniel shares a case study of how this strategy enabled him to draw 7,400 participants to an event.  Moreover, Daniel touches upon his innovative book launch and the significant impact of big, creative ideas in marketing. The episode underscores that adopting creative and differentiated approaches in crowded markets can exponentially increase business success. 

What are ideas that influence people?  Get the book in a box experience free here:

http://www.bigideasbox.com

00:20 Unveiling the X Factor Effect Methodology
01:39 The Power of Core Beliefs in Marketing
04:11 The Blue Java Banana: A Lesson in Differentiation
07:52 Event Marketing Success: From 1,000 to 7,400 Attendees
11:21 Innovative Book Launch: Beyond the Ordinary
12:23 Big Ideas & Creative Execution: The Ultimate Marketing Strategy
16:46 The Impact of Creative Marketing on Business Success

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In this episode, the CEO and founder of entail.ai joins the conversation to share his insights on the evolution of content marketing, the significance of organic channels over paid advertising, and how he drives substantial growth in traffic and conversions. Tom discusses the importance of producing high-quality, expert-driven content at scale, the challenges of content creation and SEO, and offers advice on achieving remarkable results in the competitive landscape of 2024 content marketing.

00:16 Tom's Journey: From Marketing Automation to Founding Intel AI
00:50 The Power of Organic Marketing and Content Creation
01:34 Entail AI's Unique Approach to Content Strategy and Creation
05:10 Challenges and Solutions in Content Marketing
08:10 Advice for Marketers in 2024: Standing Out in a Sea of Content
10:22 The Human Touch: Why Expert-Created Content Wins Over AI

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In this episode, bestselling author Mike Capuzzi, who has penned over 20 books, shares his journey from an engineer to a marketing expert and eventually to an author. Mike discusses his transition from technical roles to embracing his passion for marketing, leading him to start his own consulting company at the height of the .com bubble. He highlights his achievements in publishing and emphasizes the impact of books on readers, sometimes in ways authors might never know. Mike takes pride in helping thousands of entrepreneurs improve their marketing and, through his books, enabling them to achieve more success. He advocates for short, focused books ('Shooks') that provide value within an hour or two of reading, making a case for bite-sized, impactful content in today's fast-paced world. The episode also explores the changing landscape of publishing, touching upon the advantages of self-publishing and hybrid models over traditional publishing routes. Mike offers advice to prospective authors on starting their book projects and introduces his 'magic kit' offer, consisting of three of his digital books available to listeners. This episode serves as an insightful guide for anyone considering authorship, emphasizing the effectiveness and potential of short-form books in engaging readers and disseminating valuable content.

Get three of Mike's books here for free - https://mikecapuzzi.com/magic/

00:24 Mike's Journey from Engineering to Bestselling Author

01:29 The Power of Publishing: Mike's Take on Marketing and Authorship

05:35 The Magic of Short Books: Revolutionizing Reading and Writing

13:47 Navigating the World of Publishing: Traditional, Self, and Hybrid

16:26 Final Thoughts and Special Offer

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This episode features an inspiring conversation with Adam Vibe Gunton, a bestselling author, TED Speaker, and addiction recovery expert who shares his compelling journey from being a homeless drug addict to recovery.

From a traumatic event in college that spiraled into drug addiction to becoming homeless, Adam narrates his path to recovery, highlighting the turning point in his life that led him to sobriety and his purpose of helping others. Adam discusses the impactful role of marketing in saving lives through storytelling he does to 50 Million people on social media every month and the importance of sharing recovery stories to reach and assist those struggling with addiction. He explains his approach to coaching and training individuals in recovery to write and publish their stories, his work in creating a 50-state resource guide, and the significance of conveying a hopeful vision of life after recovery to encourage individuals to seek help. Adam's story underlines the power of persistence, the impact of relatable and hopeful messaging, and the crucial role that believing in the value of what one is advocating for plays in effective marketing and outreach.

For those struggling with addiction, here are some critical resources Adam shared
For a Free digital and audio copy of Adam's book visit https://recoveredonpurpose.org
For the Free Relapse Prevention Worksheet visit https://recoveredonpurpose.org/relapse-prevention-worksheet-2/
Recovered On Purpose on Facebook https://facebook.com/recoveredonpurpose

00:00 Inspiring Journey: From Addiction to Bestselling Author

00:17 The Remarkable Story of Recovery and Purpose

02:15 Marketing with a Mission: Saving Lives Through Storytelling

04:39 The Power of Consistency in Messaging and Outreach

06:47 Recovery Marketing: A Dual Approach to Helping Addicts

10:16 The Art of Persuasion: Relating and Inspiring in Recovery Marketing

15:20 Learning from the Past: Reflecting on Anti-Drug Campaigns

18:07 Resources and Support for Those Struggling with Addiction

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In this episode, Chuck Moxley, a seasoned Chief Marketing Officer with over 25 years of experience, discusses his journey from agency side to B2B SaaS companies. He shares insights on shifting marketing dynamics (and the evolving buyers journey)z, particularly in lead generation and the adoption of the 'dark funnel' approach - a strategy that focuses on ungated content to enhance engagement without upfront lead information. Moxley highlights a successful transition from conventional lead-based metrics to engagement-focused strategies at Blue Triangle, resulting in 10X engagement, significant pipeline growth and 4X return on marketing spend. He also delves into creative direct mail campaigns that yielded remarkable revenue with targeted, personalized approaches, showcasing the efficacy of blending traditional tactics with modern insights to stand out in a crowded digital space. Additionally, Moxley touches on the importance of account-based marketing and introduces his book 'An Audience of One' and his podcast 'The Frictionless Experience.'

00:00 Welcome and Introduction of Guest

00:28 Chuck Moxley's Marketing Journey: From Agency to B2B SaaS

01:26 Revolutionizing Marketing Strategies: The Shift to Dark Funnel

03:11 The Power of Ungated Content and Engagement Metrics

05:19 Redefining Success: From Leads to Pipeline and Revenue

10:34 The Impact of Non-Gated Content and Podcasts

13:22 Innovative Marketing: The Success of Direct Mail Campaigns

20:59 Chuck Moxley's Book and Podcast: An Audience of One and The Frictionless Experience

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In this episode, branding and messaging expert Ryan Holck, with over 20 years of experience helping 100+ organizations, shares his insights on the crucial role of storytelling in marketing. Delving into his journey from nonprofit work to marketing, Ryan emphasizes the importance of storytelling for both nonprofit and for-profit organizations. He introduces a four-part storytelling framework designed to help businesses effectively convey their impact and engage their audience. Ryan also discusses common challenges businesses face in storytelling and offers advice on how to overcome them. Additionally, he provides resources to help small businesses clarify their messaging and improve website engagement. Throughout the conversation, the focus remains on making a genuine impact and the power of narrative in connecting with audiences.

Resources
https://distillyourstory.com/free-10-minute-website-audit/

https://distillyourstory.com/unlocking-clarity-3-steps-to-creating-an-effective-marketing-story/

00:24 Ryan's Journey into Marketing and Storytelling

02:11 Case Study: Nonprofit Marketing Success

05:06 The Art of Storytelling in Marketing

07:53 Common Pitfalls in Business Storytelling

09:16 Overcoming Storytelling Challenges

14:27 Maximizing Impact with Customer Testimonials

18:36 Advice for Effective Storytelling in Marketing

20:06 Exclusive Resources for Enhancing Your Marketing

22:08 Closing Thoughts and Resources

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In this episode, James, a seasoned expert in websites and digital marketing, delves into the importance of strategy in creating engaging and effective websites. He emphasizes the need for businesses to invest in digital marketing and highlights common pitfalls, such as the lack of a coherent strategy and focusing on the wrong aspects of digital presence. Sharing a success story, James illustrates how a targeted approach, focusing on specific audiences and leveraging only relevant digital channels like Facebook and email marketing, can DOUBLE a business's performance. He advises on the importance of understanding the audience, creating a buyer's journey, and ensuring quick website load times to enhance user experience and engagement. James also champions a shift from traditional 'call to action' to creating 'pathways' for customers, fostering a more personalized and inviting digital interaction. For businesses looking to improve their digital marketing strategies and website effectiveness, James offers practical insights and actionable advice.

James's open invitation to continue the conversation at VIP Chat With James is your personal gateway to customized advice tailored to launch your online success to new heights.

00:38 Demystifying Digital Marketing

01:10 The Importance of Strategy in Website Design

01:51 Common Website Mistakes and Solutions

03:13 Success Story: Transforming an E-commerce Business

06:02 Focusing on What Works in Digital Marketing

08:11 Creating Effective Websites and Digital Strategies

08:50 Rethinking Calls to Action: Pathways Over Commands

09:43 Maximizing Engagement in the First 20 Seconds

14:09 The Hub and Spoke Strategy for Digital Marketing

16:45 Understanding Your Audience for Remarkable Results

18:12 Connecting with the Expert

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In this episode, marketing agency owner and founder of Innovation Women, Bobbie Carlton, shares her advice for executives & event organizers, and discusses her passion project aimed at increasing female representation on conference stages. Carlton discusses her day job running a marketing agency, her night job running Innovation Nights events, and her 'dream job' with Innovation Women, which addresses the gender disparity in public speaking opportunities at conferences and events. 

Innovation Women has successfully connected event managers with over 2,500 female speakers from across the globe, facilitating around 5,000 tracked speaking engagements. Carlton also recounts her experiences with launching Innovation Nights, a monthly event designed as a marketing platform for Boston area startups, which leveraged social media to achieve remarkable visibility for 1,500 product launches, and support for local entrepreneurs. 

The episode emphasizes the importance of public speaking for professional visibility and leadership, the challenges in the speaker selection process for events, and the changing landscape of speaking opportunities due to the pandemic and the rise of podcasts. Carlton concludes with her hopes for the future of event hosting and the continued significance of in-person interactions.

00:00 Welcome and Introduction of Guest
00:15 Bobbi Carlton's Multifaceted Career and Innovation Women
00:42 The Impact of Innovation Women on Female Speakers
03:49 A Marketing Success Story: Innovation Nights
08:56 Empowering Women in Public Speaking Through Innovation Women
13:13 The Challenges and Opportunities of Public Speaking
21:42 The Role of Podcasts and the Pandemic in Promoting Diversity in Speaking
24:04 The Future of Events Post-COVID

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In this episode, the guest Mirna, a CMO who has managed over $10 Billion for fortune 500 companies shares her vast experience in tech and marketing, particularly focusing on a successful B2B marketing campaign she led for a large cable company's security services. The campaign, known for its unconventional approach, featured creative and playful elements to engage the audience in a typically serious B2B space and resulted in over $20 Million in sales. Mirna highlights the importance of not being boring in marketing and balancing branded content with direct response. She also discusses her new book, which encourages readers to embrace change as a catalyst for growth, sharing strategies and insights from her career and other executives to inspire entrepreneurs and leaders. The discussion includes thoughts on the impact of the creative campaigns, generating significant awareness, sales, and revenue, and how embracing unconventional methods and change can lead to success.

Mirna offers listeners of the podcast 20% off her book - LEAP OUT OF YOUR LANE - when you subscribe on her web site.

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In this episode, Kendra Corman shares her extensive experience in marketing, podcasting, and AI. She recounts her journey from corporate roles at Jeep and Chrysler to founding her own full-service agency, H2H Consulting, and launching KendraCorman.com for small business marketing training. Kendra discusses a memorable campaign in the B2B insurance sector that achieved over a million dollars in incremental income from existing customers through a direct mail strategy, emphasizing the importance of aligning marketing tactics with business goals. She also addresses the effectiveness of email marketing in today's environment, advocating for permission-based strategies and the significance of trust and value in building subscriber relationships. The discussion then shifts to podcasting, where Kendra highlights the benefits of consistency and providing value to audiences. AI's role in enhancing productivity and creativity in marketing is examined, with examples of how it can streamline processes and generate engaging content. Kendra's insights underscore the evolving landscape of marketing and the power of innovative strategies to achieve business success.

Kendra runs the Imperfect Marketing Podcast

00:21 Kendra's Marketing Journey: From Corporate to Entrepreneurship

01:32 A Marketing Success Story: Maximizing Existing Customer Relationships

05:57 The Power and Challenges of Email Marketing

13:56 Podcasting: A Tool for Trust and Value

17:10 Leveraging AI for Marketing Efficiency

20:13 Closing Thoughts and Encouragement to Explore AI and Podcasting

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In this episode, Beverly Cornell, an author, podcaster, and marketing expert, discusses her journey from being a marketing VP to becoming an accidental entrepreneur running her own agency. She shares insights into her approach to marketing, emphasizing the importance of understanding one's passion and connecting authentically with customers. Beverly also talks about her book 'Marketing for Entrepreneurs' and her podcast - Spark & Ignite Your Marketing - highlighting the significance of reputation, clarity, and strategy in effective marketing. Beverly shares a story in this episode that illustrates the power of doing what you love, being authentic, and how to focus on marketing strategy instead of just tactics to get the best results.

00:20 Beverly's Journey to Entrepreneurship
01:38 Marketing Insights and Transforming Businesses
05:35 The Importance of Clarity and Authenticity in Marketing
07:26 Rapid Website Development and the Power of Simplicity
13:25 The Role of Passion and Vision in Entrepreneurial Success
16:32 Reputation Management and Growth Strategy
18:36 Exploring the Sparketing Podcast
19:33 Final Thoughts and Resources

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How to Win at Scaling Businesses and Personal Growth

In this episode, Maria, a 4X founder and Chief Marketing Officer, joins from the jungle in Costa Rica to share her remarkable journey of professional and personal growth. From moving to Costa Rica and living off-grid, to running a 100-mile race, Maria’s story is one of determination and resilience. Professionally, she delves into her extensive experience in scaling companies from the ground up, focusing on a specific case where she and her team significantly increased a startup’s revenue to over $2 Million by leveraging marketing technologies and strategies with no sales team. This included innovative solutions to improve customer conversion rates, and strategic decisions like acquisitions to boost brand identity and revenue. Maria also offers valuable insights into the essential role of precise data analysis in marketing and the importance of viewing marketing budgets as investments rather than expenditures. Her unique perspectives highlight the intertwining of personal growth with professional success, showcasing the power of dedication and strategic thinking in achieving remarkable outcomes.

00:43 Maria's Journey as a Four-Time Founder

01:46 The Remarkable 100 Mile Race Achievement

02:56 Diving Into Maria's B2B Marketing Success Story

03:22 The Transition from Startup to Success

12:01 Maria's Decision to Move to Costa Rica

14:05 Marketing Advice for 2024: Staying Ahead

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In this episode, Amanda Goodall, known as The Job Chick, shares her extensive experience in helping executives with resumes, LinkedIn profiles, and personal branding. With over 25,000 resumes crafted over 20 years, Amanda discusses the importance of personal branding in the job market, particularly in the executive level. She highlights how authenticity and personal stories distinguish effective resumes and LinkedIn profiles from those generated by AI, which can often appear generic. Amanda touches upon the evolution of job search strategies, the impact of AI on the job market, and offers practical advice on how job seekers can stand out by personalizing their job search assets. Additionally, she stresses the value of direct networking and the strategic use of personal branding tools to improve job search outcomes. The conversation also delves into the challenges posed by the current job market scenario, including the over-reliance on AI and the importance of human elements in the recruitment process.

Amanda offered listeners a discount on her services during the episode, click here for her web site

00:24 Amanda's Journey: From Copywriting to Personal Branding

02:06 The Evolution of Marketing and Personal Branding

07:58 The Impact of AI on Resumes and Job Searches

11:55 Strategies to Stand Out in the Job Market

14:07 The Importance of Personal Branding and Networking

16:55 Predictions for the Future of Job Searching and AI

28:11 Final Thoughts and Special Offer

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Unlock the secrets behind creating memorable brand names as we sit down with the  Alexandra, a top expert in the world of branding and naming. From the hearty appeal of Wendy's Baconator to the audacious Handjob nail salon, Alexandra shares her journey, revealing the intricate thought process that ensures these names linger in your mind. We explore her ingenious methods, like the "Love Your Name Award," which not only highlighted standout brands at Expo West but also carved her niche as a memorable and consultative presence in the industry. 

Step into the realm of brand identities where Alexandra shares her innovative strategies, utilizing tools from rhyming dictionaries to catchy domain names. Discover how she crafts impactful taglines and how she empowers you to navigate the creative process with the charm of AI-generated ideas. We take a peek at the "Smile and Scratch Test," a litmus test for a name's catchiness and appeal, and delve into how this clever evaluation method can be a game-changer for your brand's memorability.

As we traverse the unique challenges of the B2B sector, we highlight Alexandra's savvy in conjuring up names that not only resonate but also encapsulate a company's core essence. She imparts wisdom on the intricacies of brainstorming dynamics, the importance of individual preparation, and the avoidance of the traps of subjectivity and external validation. Wrapping up, Alexandra emphasizes the critical nature of trademark navigation and collaboration with legal experts to secure a brand's success from the get-go, ensuring it's not just heard, but remembered.

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In this episode, we interview Ruthie, the founder of a marketing agency called The Consistency Corner.  Ruthie shares her journey from helping a retail brand skyrocket from $20 million to over $100 million dollars in revenue, emphasizing the importance of being clear on a brand's values, mission, vision, and target client as the cornerstone of effective marketing. She discusses her personal struggle and revelations about social media usage, leading to the creation of the Instagram nine grid strategy. This strategy is designed to help businesses maintain a professional presence on social media without it consuming their lives, aligning with her view of social media as a part of but not the whole marketing strategy. Additionally, Ruthie delves into broader marketing advice, highlighting her success equation: time plus consistency plus intensity, multiplied by belief, equals results. This formula is presented as a way to achieve desired outcomes across various domains. The podcast ends with a discussion on the unrealistic expectation of overnight success and the real, oftentimes lengthy, journey to achieving substantial results in the business world.

Examples of the 9 Grid Strategy on Instagram

https://www.instagram.com/theconsistencycorner

https://www.instagram.com/easyscaling

Learn more about the 9 grid strategy here:

https://www.theconsistencycorner.com/decide 

00:32 Ruthie's Journey: From Corporate to Marketing Agency Founder

01:10 The Power of a Clear Marketing Foundation

02:10 Ruthie's Best Marketing Story: Overcoming Social Media Burnout

05:03 Introducing the Instagram Nine Grid Strategy

11:30 The Success Equation for Entrepreneurs and Marketers

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This episode discusses strategies for getting professional speaking gigs, emphasizing creative ways to get booked as a speaker.  Leisa Reid shares how she booked 600+ speaking gigs and how she helps entrepreneurs become speakers to grow their business. 

Highlighting a shift away from cold calling and tedious manual processes, this episode  explores the benefits of forming strategic partnerships and leveraging personal networks within the speaking industry. The importance of delivering valuable content to the audience is underscored, with success stories illustrating how the right approach, mindset, and strategies can lead to more speaking opportunities and business growth. The conversation also touches on the elements of a successful talk and the impact of a great presentation on audience engagement and future bookings. Key takeaways include focusing on quality over quantity, and the value of creating memorable experiences for audiences.

Find out more of Leisa's strategies here:

https://ispeakernetwork.com/

https://getspeakinggigsnow.com/tips

00:00 Unlocking the Secrets to Booking Speaking Gigs

07:59 The Power of Finding Your Speaker Soulmate

08:47 Shifting Strategies: From Cold Calls to Connections

09:37 Navigating the Messy World of Speaking Engagements

10:46 Maximizing Impact: Quality Over Quantity

11:16 The Ripple Effect of a Great Talk

12:00 The Long Game in Speaking: Patience Pays Off

13:11 Turning Challenges into Opportunities

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In this episode, Eric interviews Katie Brinkley, a seasoned social media marketer, podcaster, and author. Katie shares her extensive experience in social media, starting from MySpace days to running a successful social media agency. She discusses her innovative four post-strategy that emphasizes quality over quantity, and how it significantly improves engagement and business leads by posting just four times a week. Katie also talks about her book 'The Social Shift,' focusing on building community over consumption on social platforms. The episode covers the evolution of social media, the impact of personal branding for business owners, and looks ahead to the future of decentralized social networks. Brinkley offers insights into podcasting as a powerful tool for personal and business branding. Throughout the discussion, the conversation touches on the challenges and opportunities within current social media landscapes, including the rise of subscription models over advertising and the importance of authenticity and community building.

Katie's Podcast - Rock Mountain Marketing 

Katie's Book - The Social Shift 

00:00 Welcome and Introduction of Katie Brinkley

00:23 Katie's Journey in Social Media Marketing

01:27 The Power of Podcasting and Authorship

02:15 Revolutionizing Marketing with the Four Post Strategy

06:20 The Impact of the Four Post Strategy

09:13 Choosing the Right Social Media Platforms

10:51 The Importance of Personal Branding in Business

13:11 Navigating the Complex Landscape of Social Media

18:39 Strategies for a More Sane Social Media Experience

20:41 The Role of Podcasting in Business and Personal Branding

23:19 Closing Thoughts and Resources

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In this episode, our guest Jordanne, who has over 15 years of experience in PR and runs her own agency, Julep Publicity, shares her journey in the field. She details her work with brands that aim to make an impact, particularly in female, family, and food sectors. Highlighting a successful campaign for Post Pamper, San Diego's first postpartum retreat, Jordanne explains how she utilized a multifaceted PR approach, combining media relations, event marketing, influencer engagement, podcasting and brand collaborations, to overcome educational hurdles and significantly increase the client's bookings. She emphasizes the importance of adaptability in PR strategies due to changing media landscapes, suggesting a holistic approach that goes beyond traditional media relations. Jordan also discusses the effectiveness of podcasting in PR, providing an example of a campaign for the global nonprofit The Life You Can Save, which resulted in substantial donations through a strategic podcast appearance and donation match initiative. Her advice to marketers is to employ a diversified PR approach for impactful results.

Learn more from Jordanne at Julep Publicity

00:21 Jordanne's Journey in PR and Marketing

01:17 Showcasing Success: The Post Pamper Campaign

04:36 The Evolution of PR Strategies

06:21 Expanding PR Beyond Traditional Media

08:14 The Power of Storytelling in PR

11:17 Leveraging Podcasts for Impactful PR

14:14 Final Thoughts on Modern PR Strategies

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Eric Eden on LinkedIn

In this episode, Eric interviews Amy Singleton, a former registered nurse specialized in open heart surgeries who transitioned into running a digital marketing agency and a podcast called  Queens Lead. Amy shares her inspiring journey from nursing to marketing. A serial entrepreneur, Amy embarked on a venture into digital marketing with the mission to offer better digital marketing services to small businesses. Amy discusses their successful business model of turning a business's web site into a major growth driver business and proving the concept with their own service based company - then successfully selling the business. The episode further delves into the importance of messaging, SEO, and building an email list to turn websites into lead generation machines. Amy also shares advice for small businesses on building their online presence and the necessity of seeking expert help with the modern complexities of SEO and digital marketing.

Amy's web site

Amy's Podcast - Queens Lead

00:33 Amy's Remarkable Career Transformation
01:02 The Genesis of a Digital Marketing Agency
02:50 From Concept to Successful Marketing Agency
06:15 Turning Websites into Lead Generation Powerhouses
09:36 Building and Nurturing Small Business Success
11:49 Navigating the Evolving World of SEO
13:23 Advice for Business Owners in Today's Digital Landscape
15:39 Closing Thoughts and Resources

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In this episode, Curtis Matsko, the CEO and Founder of Portland Leather Goods, shares how he built a $125 million business in just years. Starting on a bet to impress his girlfriend, Curtis leveraged his expertise in Internet marketing to sell leather journals at art festivals, eventually becoming the top seller on Etsy, getting 185,000 Five Star  reviews and establishing the largest leather production factory in North America. The key to Portland Leather Goods' success are unique marketing strategies, exceptional product quality, and the power of referrals. Curtis emphasizes the importance of being fearless, creative, and different in marketing, as well as cultivating talent within the company. He offers advice to aspiring entrepreneurs on the long-term commitment needed to achieve remarkable success as he shares 10 years of learnings in just 20 minutes on the podcast.

Check out Portland Leather Goods

00:10 The Unconventional Journey of an Entrepreneur
00:45 From a Bet to a $125 Million Business
02:17 The Secret Sauce to Success: Quality and Marketing
03:50 Innovative Marketing Strategies and Being Different
11:01 Scaling Up and the Importance of Creativity and Fearlessness
16:50 Building Talent from Within and Empowering Employees
19:36 Final Words of Advice for Entrepreneurs and Marketers

Join us for a conversation that is as much about the inner workings of a thriving enterprise as it is about the tenacity and spirit needed to chart your own path to the top.

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Eric Eden on LinkedIn

In this episode, Hemant Varshney, the CEO of Digicom, shares his journey from building a website for his father to becoming a prominent figure in digital marketing. With over 16 years of experience, including roles at American Express and for Jim Cramer at TheStreet.com, Hemant has managed over $100 million in marketing spend, propelling over $500 million in sales. Running a digital marketing agency in 2024 presents unique challenges, especially around attribution with iOS changes and cookie depreciation. Hemant discusses the importance of custom attribution modeling, the shift towards profitability in the startup space, and the concept of product-channel fit. He highlights the significance of data-driven creatives in e-commerce and shares a success story of scaling Babbel's campaign spend dramatically through content campaigns from $25k a month to over $1 Million a month . The conversation also touches on the complexities of balancing creative and quantitative approaches in marketing teams and offers advice on understanding break-even ROAS for better marketing strategies.

00:19 Digging into Digital Marketing with Hemant
01:47 The Evolution of Digital Marketing in 2024
03:33 The Power of Product-Channel Fit
05:05 E-commerce Trends and Data-Driven Creatives in 2024
06:21 A Deep Dive into a Successful Marketing Campaign
10:38 The Art and Science of Marketing Optimization
11:49 Final Thoughts and Advice

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In this episode, the guest, Steve Stano a marketing expert with 15 years of experience, discusses his work in growth marketing, customer marketing, and particularly, business intelligence marketing at large financial institutions. Steve emphasizes the importance of business intelligence within marketing to inform strategies, the need for a data-driven approach, and how it has evolved to involve direct customer insights, account-based marketing, and adapting to digital transformations. Insights from business intelligence have been key in understanding customer preferences, such as the surprising preference for email communication and in-person interactions. Steve also mentions the shift towards short-form content in professional settings due to changing content consumption behaviors. The episode highlights how being data-oriented has made marketing more credible and strategic in business decisions, driving competitive advantage and stronger customer connections.

00:27 Steve's Background and Marketing Philosophy
01:24 Deep Dive into Business Intelligence in Marketing
04:29 The Evolution of Business Intelligence Technology
07:02 Insights and Surprises from Data-Driven Marketing
12:09 The Impact of Data-Driven Marketing on Business
15:45 Closing Thoughts and Encouragement to Share Insights

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Eric Eden on LinkedIn

In this episode, Lauren Cockerell, president and founder of a PR and marketing agency in Texas, shares her journey in the industry for over two decades. She discusses the inception of her agency in 2017, her podcast 'The Impatient Entrepreneur', and the importance of patience in entrepreneurship. Lauren highlights a case study showcasing her agency's cross-channel PR and marketing approach, emphasizing the impact of nurturing relationships with the media and strategic pre-announcement activities that got her client featured on the cover of their industry's top publication.  Additionally, she touches on the evolution of media coverage in 2024, the integration of podcasts and influencers in PR strategies, and the significance of managing expectations with clients regarding earned media.

00:26 Lauren's Journey in PR and Marketing
01:17 Case Study: Strategic PR for a B2B Client
04:30 The Concept of 'Rolling Thunder' in PR
06:59 Evolving Media Landscape in 2024
08:09 Integrating Influencers and Podcasts in PR Strategies
09:23 Managing Expectations in PR and Earned Media
12:43 Concluding Thoughts and Advice on PR

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Maximizing Marketing ROI With Web Site Reliability

The worst words a marketer can hear is "the web site is down" or a key cloud system used in marketing campaigns is down like the CRM or marketing automation system.  This can make for a very bad day (and month) in terms of marketing performance.

In this episode, Marc Firth, co-founder of Firney, discusses the importance of reliability in cloud-based services for enhancing marketers and protecting brand reputation. He shares a story about how a client's web site outages during a bank holiday weekend led to significant losses without conversions due to a broken link with the CRM system.  This incident highlighted the need for comprehensive monitoring and automated processes to prevent data loss and ensure constant availability, even during high-traffic periods or updates. 

In a world where the resilience of your marketing systems can make or break your business, our conversation with Mark provides a blueprint for constructing an unshakeable digital infrastructure. Insightful tips on cloud expense savings and the indispensable need for immediate and ongoing support.

00:23 A Remarkable Customer Growth Story

01:45 Learning from Mistakes: Enhancing Reliability and Security

03:58 The Importance of Reliable Infrastructure in Marketing

05:56 Optimizing for User Experience and Lead Capture

09:45 Leveraging Cloud Services for Business Reliability

11:37 Exclusive Offer for Listeners and Closing Remarks

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How do you navigate the very confusing process of leveraging AI to be massively more efficient in running your business?

In this episode, our guest Menekse a marketing and AI expert shares her journey from starting in SEO to developing a revolutionary AI tool for business leaders. She discusses the evolution of Google's algorithm, the role of AI in creating efficient marketing strategies, and introduces her AI-based solution, Marketing Magic, that helps business owners save significant time on marketing tasks. Manekshi delves into the power of AI in content repurposing and the creation of marketing and sales materials, emphasizing the blend of AI efficiency with human creativity for optimal results. She also touches on the security concerns related to AI avatars and voice replication. Furthermore, Manekshi provides insights into her tech stack, including OpenAI and AssemblyAI, and projects the future of AI in sales and marketing, advocating for a balanced approach to utilizing AI while maintaining genuine customer engagement.

Get a 7-day free trial for Marketing Magic & save 10 hours on your marketing in the next week.

00:48 The Journey from SEO to AI in Marketing

02:19 Showcasing Marketing Magic: A Revolutionary AI Tool

06:02 The Power of AI in Streamlining Marketing Tasks

14:30 Navigating the Ethical and Security Aspects of AI

16:09 Exploring the AI Tech Stack and Future Trends

17:36 The Evolving Landscape of AI in Sales and Marketing

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In this episode our guest shares a story about how she helped a large tech company exceed their growth goals by getting the sales and marketing teams aligned on the story they were telling prospects.

Stacey Danheiser, a former Fortune 500 marketing leader turned consultant, shares her journey from the corporate world to consulting, specializing in simplifying B2B brand marketing strategies for growth. 

Stacey discusses overcoming common marketing challenges, such as lack of cohesiveness, the search for a silver bullet, and shiny object syndrome by achieving alignment within organizations. She emphasizes the importance of understanding customer needs, aligning internal messaging, and creating a unified go-to-market strategy. Stacey also introduces her co-authored books, 'Valueology' and 'Stand Out Marketing,' which focus on building effective value propositions and differentiating brands in the marketplace. Additionally, she mentions her ebook aimed at CEOs, highlighting the A3 model for marketing alignment, accountability, and acceleration. 

Throughout the episode, Stacey provides insights on the importance of internal alignment, the power of a consistent message, and the strategies for overcoming internal biases and diverse perspectives to successfully market and grow a business.

The Confident Marketer Scorecard

Get Stacey's Books Valueology and Stand Out Marketing

01:46 Unveiling Stacey's Books: A Deep Dive into Marketing Excellence

04:13 The Art of Marketing Alignment: Stacey's Success Story

05:16 The Challenge of Achieving Alignment in Marketing

06:07 The Process and Impact of Aligning Marketing Messages

09:28 The Importance of Internal Alignment and Training

17:07 Understanding and Overcoming the Challenges of Marketing Alignment

21:53 Leveraging Assessments to Identify Marketing Strengths and Gaps

23:23 Closing Thoughts and Resources

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Eric Eden on LinkedIn

In this episode, the guest, Mike Brevik, Chief Barketing Officer at Cyberdogz, shares the unique story behind the branding of Cyberdogz, a company that started over beer and pizza, driven by a desire to stand out in the marketing world with a fun, yet unconventional, name. He discusses his journey from a graphic designer to leading a branding agency like Cyberdogz, highlighting how creative projects and initiatives, like teaming up with comic artists and undertaking unique collaborations with motorcycle brands, keep the work exciting and engaging. Mike emphasizes the importance of taking a swing, taking risks, staying energized, and embracing the fun side of marketing, all while building a brand that isn't afraid to ask, 'What if?' He also shares insights from hosting the Brand Retro podcast and discusses how podcasting adds a personal, authentic dimension to engaging with audiences and potential clients.

Mike's podcast Brand Retro

Mike's Company Cyberdogz

00:13 The Story Behind Cyber Dogs and Its Unique Branding
05:16 Creative Marketing Projects and Taking Big Swings
15:14 The Power of Podcasting in Marketing and Personal Growth
18:52 Closing Thoughts and Appreciation

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Eric Eden on LinkedIn

In this episode, Michael 'Buzz' Buzinski shares a project he is particularly proud of, where he rebranded and reframed the services of a fractional CFO for construction companies, which significantly increased the CFO's revenue by 5X. Buzz explains the importance of simplifying and systemizing marketing messages and offers advice on creating compelling marketing frameworks. He stresses the need for clear, concise, and engaging messaging that resonates with target audiences, demonstrating how this approach has led to substantial growth for both his clients and his own firm. Buzz concludes with an offer to help listeners build their own marketing frameworks, emphasizing the transformational impact of effective marketing and branding.

Buzzworthy Marketing

00:10 Getting to Know Michael 'Buzz' Buzinski
00:56 A Deep Dive into a Marketing Success Story
06:33 The Power of Positioning and Messaging in Marketing
08:36 Advice for Marketers: Crafting Your Framework

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How do experts get paid what they are worth for their advice?  In this episode, our guest, Ann Carden, a successful marketing leader and CEO of an attraction marketing and media agency, shares her experience and strategies in helping clients build high-end, premium businesses.

She discusses the importance of strategic marketing, including online positioning to eliminate competition and scalable speaking to reach and engage high-value clients. Ann shares stories about how she has helped entrepreneurs 10X their business and get paid $1 Million a year. 

 Additionally, she outlines her approach to hosting high-impact marketing strategies, such as virtual events and mansion retreats, to drive significant revenue growth and establish authority in the industry. The conversation also covers critical aspects of client engagement, premium branding, and creating lucrative offers, highlighting the significance of quality over quantity in business practices.

Expert in You
Ann's Podcast - Expert in You

00:17 Unveiling the Secrets to High-End Business Success
01:39 Mastering Marketing: Strategies for Premium Client Acquisition
03:05 The Power of Scalable Speaking and High Impact Marketing
05:24 Revolutionizing Revenue: The Art of High-Value Virtual Events
09:17 Building a Premium Brand: Strategies for Standing Out
21:32 Simplifying Sales: The Key to Premium Pricing

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This episode features Atiba De Souza, a marketing expert specializing in video content, as he shares his journey and insights on leveraging video marketing for businesses,  Atiba discusses the importance of storytelling and educating clients through video, highlighting his early entrance into the tech and marketing world by building a search engine in 1996. He shares successful video marketing campaign examples. The discussion also delves into the evolution of YouTube and its significance for businesses post-pandemic, emphasizing the platform's growing importance due to its vast search intent database and Google's emphasis on video content. Atiba advises on the importance of understanding the audience, consistency in posting, and setting clear objectives for using YouTube, whether for monetization or business growth. He cautions against seeing YouTube merely as a repository for videos, stressing the strategic approach required for success. The conversation wraps up with encouragement for businesses to embrace video marketing to differentiate themselves in the market.

00:18 The Journey of a Video Marketing Superman

01:08 Showcasing Success: Memorable Marketing Campaigns

04:59 The Power of Video Content and Audience Engagement

06:58 Exploring the Future of YouTube and Video Marketing

10:26 Podcasting's New Era: Embracing Video

14:18 Consistency: The Key to YouTube Success

18:02 Understanding YouTube's Impact on Business

21:43 The Long Game: Patience in Building Your Channel

24:54 Final Thoughts on Video Marketing

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How can you get 300 PR placements including spots in national media?

In this episode, Heather, founder of Publicity for Good and a seasoned publicist with over 12 years of experience, shares her journey and passion for public relations (PR). She discusses the transformative power of media coverage for businesses and how her agency specializes in helping mission-driven brands amplify their message. Heather recounts a successful campaign for a popcorn brand, highlighting the strategic steps taken to achieve over 300 media features in 16 months, including leveraging trending topics, crafting compelling brand stories, and the importance of follow-up. She emphasizes the role of PR in business growth, the evolving landscape of media, including the rise of influencers, and offers advice on creating a strategic PR plan. Heather advocates for the impact of both local and national media coverage and the utilization of PR content in marketing strategies to maximize reach and engagement.

Publicity for Good

00:11 Scaling Your Business with Public Relations
00:38 Heather's Journey in Public Relations
01:28 Success Stories in PR: The Popcorn Brand Campaign
03:13 Strategies for Achieving Great PR Results
04:59 The Challenges of Securing National Media Coverage
08:59 Advice for Marketers on Winning at PR
11:33 The Evolving Landscape of PR and Influencer Marketing
13:19 Final Thoughts on Growth with PR

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This episode promises to reshape your understanding of what it means to be an authority in your field and how to leverage that position to take your personal brand to the next level.

Our guest, Sara, a personal branding expert and author, discusses her journey in the marketing field, focusing on personal branding and authority marketing through podcasting and speaking engagements. She shares insights on relationship-focused marketing strategies, leveraging personal stories for brand building, and the significance of networking in unexpected places, like conference hallways, to foster professional relationships and opportunities. Sara emphasizes the value of being authentic, bold, and taking risks to open doors to new possibilities. Additionally, she explores the concept of personal branding, the impact of publishing books and eBooks for establishing authority, and the synergistic effects of writing, speaking, and podcast appearances on a professional's credibility. Sara's approach to business, prioritizing personal connections over sales, has enabled her to build a network of clients who are also friends, underscoring the importance of trust in professional relationships. The episode concludes with a discussion on the mindset shift needed to embrace the role of an 'expert' through continuous curiosity and learning.

Visit Sara's web site

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00:15 Diving Into Marketing and Personal Branding
01:06 The Power of Networking and Relationships
05:24 Building Authority Through Publishing
11:26 The Impact of Authority on Career and Business
13:10 Final Thoughts on Personal Branding and Authority

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Today's episode will change the way you think about video marketing's impact on marketing results.  And you need to hear about why YouTube is becoming a top performing channel for marketers.

In this episode, video marketing expert Ryan Snaadt shares his journey and insights on leveraging video for marketing success. He discusses the impact of integrating video at every stage of a boutique gym's sales process, which tripled online marketing results, emphasizing video's capacity to enhance engagement and conversion rates. Ryan highlights the importance of scripting, structure, and using video to establish a clear call to action. He also shares strategies for tracking video marketing effectiveness and stresses the significance of omni-channel distribution and focusing on platforms where audiences are most active. Furthermore, Ryan explains how YouTube's search engine capabilities make it a powerful platform for evergreen content, offering tips on increasing visibility and engagement. The episode concludes with Ryan's advice to marketers on overcoming fears and harnessing video's potential to drive business objectives.

Check out Ryan's web site, YouTube channel and podcast here.

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00:52 An Example of Video Marketing Tripling Online Marketing Results
02:31 The Power of Video in Marketing and Sales
03:28 Challenges and Strategies in Video Marketing
04:46 Measuring the Impact of Video Marketing
09:01 The Evolution of Video Technology and Platforms
15:45 Advice for Growing Your YouTube Channel
17:18 Final Thoughts on Video Marketing

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In this episode we are unlocking the secrets of successful book publishing for marketers.  There is a lot to think about in the competitive and complex world of book publishing.

Our guest is a publishing expert Larissa Soehn.  She shares valuable insights into building a successful business, particularly in the sphere of helping authors publish their work. She delves into her journey of establishing her company in 2021 with the aim of guiding aspiring authors to successfully write and share their books.

Larissa highlights the significance of forming genuine connections rather than resorting to cold outreach methods, emphasizing strategic partnerships and networking to amplify one's reach. She also discusses the impactful strategy of distributing her books to affiliates and network partners to foster relationships and support mutual growth. Additionally, the conversation explores the distinction between solo authors and multi-author books, the advantages and challenges of self-publishing versus traditional publishing, and the importance of aligning one's publishing strategy with audience preferences and consumption habits. The episode concludes with Larissa offering advice on using books as a central pillar to strengthen personal branding, especially for authors aiming to expand their speaking and coaching careers.

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00:38 Strategies for Effective Marketing and Networking in Publishing
01:18 Building Genuine Connections and Leveraging Networks
02:38 The Power of Books in Networking and Business Growth
06:36 The Evolution of Authorship and Publishing Trends
08:35 Bridging the Gap Between Self-Publishing and Traditional Quality
10:21 Strategic Book Publishing and Brand Building
12:38 Navigating Book Formats and Audience Consumption Preferences
15:45 The Debate on Book Length and Audience Engagement
20:18 Closing Thoughts and the Role of Publishing Experts

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How do you create successful brand campaigns that win millions of customer
In this episode, marketing expert Reid shares his journey from an advertising copywriter to an executive creative director, working with renowned brands. He highlights a transformative marketing campaign for H&R Block, emphasizing the importance of emotional connection and human insight in branding. Reid illustrates how the campaign leveraged the concept of having 'people' to support middle Americans with their taxes, resulting in significant business growth and customer appreciation. The story underpins his new book, 'Appreciated Branding,' which advocates for brands solving real problems to earn customer appreciation and loyalty. Reid's career and insights underscore the effectiveness of emotionally resonant marketing strategies in creating irreplaceable brands. Join us for a conversation where the art of branding is laid bare, empathy meets strategy, and appreciation is the currency of success.

00:21 Reid's Background in Marketing

01:12 The H&R Block Success Story

04:13 The Philosophy Behind Emotional Branding

10:19 Introducing Appreciated Branding

12:02 Real-World Applications of Appreciated Branding

14:16 Advice for Marketers on Tapping into Appreciation

17:01 Final Thoughts on Branding and Standing Out

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Amazon is half of the US economy and 70% of adults in the US are Amazon Prime Members 🤯 The default conversion rate for marketers selling product on Amazon is 10X other online channels. Steven Pope - My Amazon Guy - explains what it takes for marketers to win on Amazon marketplace on the Remarkable Marketing Podcast

In this episode, Eric hosts Steven, an Amazon marketing expert and owner of a $20 million marketing agency with over 500 employees worldwide, servicing 400 brands on Amazon. Steven shares insights into the complexities of selling on Amazon, including marketing strategies like PPC, SEO, and the underestimated challenges of merchandising. He discusses the evolution of Amazon, highlighting its growth, the increasing challenges for sellers, and the lack of competition capable of matching Amazon's logistics and delivery system. Steven also touches on the future of platforms like Walmart and TikTok in comparison to Amazon. He reveals his agency's approach to education-based marketing, emphasizing the importance of creating meaningful content that addresses the specific needs of Amazon sellers. Steven shares a personal anecdote about his experience with product selling and offers advice for both new and established sellers on the platform. The episode provides a deep dive into the tactics for successful marketing on Amazon, the critical role of content, and the reality of Amazon's dominance in the retail space.

My Amazon Guy Web Site 

My Amazon Guy YouTube

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00:13 The Complex World of Amazon Marketing

00:54 Insights into Amazon's Ecosystem and Competitive Edge

03:47 Leveraging Education for Marketing Success

07:31 Navigating the Competitive Landscape of Amazon

12:40 Strategies for Success on Amazon

14:22 Concluding Thoughts on Amazon's Market Dominance

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In today's episode we discuss how marketers are winning by scaling podcasting and YouTube as two of the hottest channels in marketing.

In this episode, Anika, a brand strategist, professor, podcaster, and former PR agency professional, shares her multifaceted career journey, highlighting her pivot to podcasting and teaching at USC Annenberg. She recounts a successful viral YouTube marketing campaign for a young singer-songwriter, showcasing the impact of grassroots PR efforts and the power of authentic, compelling storytelling in breaking through the noise. 

Anika discusses the transition to full-time podcasting with her podcast Your Brand AMplified, emphasizing the importance of consistency, brand clarity, and leveraging podcasting as a multifaceted marketing tool. She offers insights into the evolving landscape of PR, marketing, and podcasting, advocating for the potential of podcasts as a personal and brand-building platform. Anika encourages aspiring podcasters to start their journey, underscoring there's space for every unique voice and perspective in the podcasting world.

Check out Anika's podcast Your Brand Amplified

Book a complimentary strategy call with Anika

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00:13 Anika's Journey: From Brand Strategist to Full-Time Podcaster

01:11 A Standout Marketing Story: The Rise of a Young Singer

06:28 The Power of Podcasting: Anika's Transition and Insights

10:26 The Intersection of PR, Podcasting, and Branding

20:34 Embracing Video in Podcasting: A New Era of Engagement

23:22 Final Thoughts on Podcasting and Its Future

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In this episode, the guest, Jon, a top 1 percent growth expert, shares his journey in entrepreneurship, focusing on assisting others in starting, growing, and selling their businesses. He discusses his unique and creative guerrilla marketing strategies, emphasizing the importance of creativity over a large budget. Jon explains his approach to helping entrepreneurs and companies scale their business, highlighting the necessity of laying a solid foundation and implementing scalable processes. He also shares insights on increasing a company's value before selling and the significance of genuine care in consulting. Additionally, Jon talks about his two books, '19' and 'Finally Wealthy,' reflecting on the lessons learned from observing others and the real essence of being wealthy. The episode concludes with discussions on the importance of experience and continuous learning in achieving success.

Jon's web site

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00:17 John's Entrepreneurial Journey and Expertise

01:25 Creative Marketing Strategies and Success Stories

06:59 Foundational Steps for Starting and Scaling a Business

09:22 Maximizing Business Value for Sale

11:36 What Makes John a Top 1% Growth Marketer

16:04 Insights from John's Books on Wealth and Success

19:15 Reflecting on Experience, Ambition, and the True Meaning of Success

22:25 Final Thoughts and Encouragement

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In this episode, Eric interviews Bryan Smeltzer, a brand strategist, author, and podcaster, and the current president of LiquidMind, a global brand strategy firm. Bryan shares his journey from working in executive roles with iconic consumer brands like TaylorMade, Adidas, Oakley, K-Swiss, and Schutt Sports, among other international brands, to starting and selling his own company. He emphasizes the importance of authenticity, premium positioning, and strategic marketing through storytelling, using the launch of the ZAMST brand in the U.S as a case study. Bryan highlights how they achieved distribution across major retailers by focusing on product quality, many super star athlete endorsements, and clear brand positioning. He also discusses his books, 'The Visionary Brand' and the upcoming book 'The Visionary Leader,' sharing insights on building visionary brands through foundational principles and alignment between product, marketing, and sales. Bryan concludes with advice for marketers and business leaders aiming to create visionary brands, emphasizing the significance of foundational principles, brand positioning, and maintaining authenticity.

Check out Bryan's Podcast and Book

02:07 The Challenge and Triumph of Building a Brand from Scratch

09:17 Insights from Brand Strategy and Marketing Successes

10:17 Diving into 'The Visionary Brand' Book

15:06 The Journey of Writing and the Vision Behind 'Liquid Mind'

17:30 Final Thoughts and Advice for Aspiring Visionary Brands

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Over 3 million non-fiction books are published every year.  How do authors come up with the right launch strategy and successfully market their book?

In this episode of the podcast, Eric interviews Paul Edwards, the co-founder and CEO of Emissary Publishing, a boutique independent publisher focused on helping founders, executives, and entrepreneurs share their stories. Paul discusses the importance of integrating marketing strategies with literary talent to meet authors' expectations and identify the right time for them to publish their work. He highlights how Emissary Publishing assists authors in spreading their impactful messages from unknown to known by reversing the traditional publishing process, starting with marketing strategy, then moving to writing, editing, and marketing. Paul shares insights into the challenges of self-publishing and the necessity of a solid marketing strategy to surpass the average sales of most books. The episode features the success story of 'The Hope of War,' demonstrating their marketing approach's effectiveness. Additionally, Paul talks about the new book 'I See You Everywhere,' offering principles for standing out and selling more books. The conversation also touches upon different marketing strategies tied to authors' goals, like maximizing sales, building company culture, or leaving a legacy.

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01:41 The Challenges and Solutions in Self-Publishing
02:51 A Deep Dive into Marketing Strategy for Authors
04:20 Success Story: Marketing 'The Hope of War'
08:02 The Importance of Testing and Audience Signals
10:41 Building a Support Network for Book Launch Success
14:04 Different Marketing Strategies for Authors
15:29 Special Offer for Listeners: 'I See You Everywhere'
16:49 Closing Thoughts and Appreciation

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Episode 100!
In the 100th episode of the Remarkable Marketing Podcast, Eric reflects on the challenges marketers face, being expected to excel in all areas of marketing. The host reveals plans for the next three years, aiming to interview 1,000 marketing experts and leaders to share their best marketing experiences and learnings. With a focus on celebrating top marketing achievements and providing inspiration across all marketing topics, the host intends to raise the podcast's quality. Future episodes will feature a mix of guest insights and the host's own experiences, including quick shot episodes and an expanded YouTube channel. The goal is to continue supporting marketers in their quest to achieve remarkable success.

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00:00 Celebrating 100 Episodes and Looking Forward

00:20 The Challenges of Marketing

00:57 The Vision for the Next 1000 Episodes

01:36 Celebrating Remarkable Marketing

02:45 The Life of a Marketer: Expectations vs. Reality

03:41 Inspiring Future Marketers

04:33 Improvements and Innovations for the Podcast

05:37 Join the Remarkable Marketing Journey

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