Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency (I Hear Everything)
Explore every episode of Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 22 Sep 2023 | What Brands Succeed On Amazon -- Will Haire // BellaVix | 00:19:01 | |
Are you a new brand getting on Amazon, and want to know the percentage of your sales that should come from ads? Do you want to know what it takes to hit millions in sales on the platform? Get answers when you listen to Will Haire, Co-founder, and CEO of BellaVix, discuss the type of brands that succeed on Amazon and how they do it. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 05 Aug 2024 | How General Mills Comprised Household Name Brands | 00:18:02 | |
Hamish Campbell, VP Executive Creative Director at Pearlfisher, delves into how General Mills brought together iconic brands like Gushers, Fruit by the Foot, and Fruit Roll-Ups, and showcase their strategy by building a portfolio of beloved fruit snacks. General Mills partnered with Pearlfisher to breathe new life into these classics. The result? An exciting new chapter in snack history that's sure to delight and connect with a new generation. Today, Hamish discusses how General Mills comprised Gushers, Fruit By The Foot, and Fruit Roll-Ups brands. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 07 Nov 2024 | Building A Brand for Gen Z | 00:20:48 | |
Amin Shaykho, CEO of Kadama, delves into branding strategies for Gen Z. Gen Z is a social media generation that craves authenticity. They see through inauthentic content a mile away and hate when they think they are being bombarded by ads. To reach this demographic and build a brand they connect with boils down to understanding what captures their attention. Today, Amin discusses building a brand for Gen Z. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 15 Nov 2024 | The Intersection of Fashion Social Media & Brand Marketing | 00:22:39 | |
Shayna Macklin, Fractional CMO at Rainbow Shops, delves into fashion brand partnerships and social media. Social media has empowered consumers to voice their opinions and preferences. This two-way communication is leading to a new era of brand strategy that is data-driven and informed by consumer feedback. Today, Shayna discusses the intersection of fashion social media and brand marketing. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 06 Aug 2024 | Learnings From Working On Iconic Brands Like McDonald’s, Colgate & Coppertone | 00:14:17 | |
Hamish Campbell, VP Executive Creative Director at Pearlfisher, delves into how General Mills brought together iconic brands like Gushers, Fruit by the Foot, and Fruit Roll-Ups, and showcase their strategy by building a portfolio of beloved fruit snacks. Coppertone possessed an iconic but underused symbol, while McDonald's had diluted its brand with excessive marketing promotions. Pearlfisher stepped in to help both brands by reestablishing emotional connections with consumers through innovative design strategies. Today, Hamish discusses other iconic brands like McDonald's and Coppertone. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 24 May 2024 | How to Build Brands with Low-Tech Email Marketing Campaigns | 00:20:59 | |
Tarzan Kay, Writer and Email Marketing Teacher at Tarzan Kay Global, talks about how brands can thrive long-term by focusing on relationship building. Email marketing continues to be a powerful tool for connecting with audiences on a deeper level. However, if your email list is filled with inactive or unengaged subscribers, your efforts to build meaningful connections with your audience will inevitably be hindered. Today, Tarzan discusses how to build brands with low-tech email marketing campaigns. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 18 Nov 2024 | Driving Relevance Back to A 40 Year-Old Brand | 00:24:12 | |
Tiyale Hayes, EVP of Insights and Multiplatform Analytics at BET, delves into reinvigorating a legacy brand. Aligning with core human insights is key to reaching a broad audience, but it's equally important to deliver value to your specific target market. This balancing act is exactly what drove BET to rewrite its brand strategy, ensuring its continued relevance for the next 40 years. Today, Tiyale discusses driving relevance back to a 40-year-old brand. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 07 Oct 2024 | The Best Content Right Now for Brand Campaigns | 00:16:00 | |
Sarah Early, Head of Emerging Platforms, Entertainment and Culture, at UTA, delves into content and brand activations. Often, brands hastily chase after the latest influencer or trendy platform, but these strategies tend to yield short-lived results. Instead, effective campaigns leverage cultural moments to reinforce established brand messages, fostering long-term momentum and impact. Today, Sara discusses the best content right now for brand campaigns. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 07 Jun 2023 | The Neuroscience Behind Human Decision Making -- Mindy Weinstein // Market MindShift | 00:16:02 | |
Excellent marketing is brand over time and sales overnight. As marketers, we have to do both. How do you do it? It's by understanding and leveraging how people make decisions. Our brains are always in search of mental shortcuts when making decisions. What are these shortcuts, and how do you use them in marketing? Listen to Mindy Weinstein, CEO of Market MindShift, as she discusses the neuroscience behind human decision-making. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 09 Oct 2023 | Rebuilding The Aloha Brand -- Rebuilding the Aloha brand -- Brad Charron // Aloha | 00:21:13 | |
What does it take to re-found a brand and still be competitive? If you're a CPG marketer, you know the competition is brutal, from the operations side to distribution and shelf space. As a smaller CPG, there's only one way to stand out and run a sustainable business: profit and purpose. Want to find out how ALOHA is doing it? Listen to Brad Charron, CEO of ALOHA, as he discusses how he and his team have rebuilt ALOHA into a profitable enterprise. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 06 Dec 2022 | How Brands Like Anheuser Busch Use Web3.0 -- Matt Wurst // Mint | 00:28:38 | |
The days when brands are doing NFTs to win some awards and get a bunch of impressions and earned media are over. We're moving into this web 3.0 with real-life utility activations that make sense for your audience in thousands of different ways. Some top brands are already taking the lead. How can you learn more and join in? Listen to Matt Wurst, Co-Founder and CMO of Mint, as he discusses how top brands use new technology to build stronger relationships between brands and consumers. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 19 Nov 2024 | Positioning Your Brand for the Black Consumer Audience | 00:18:17 | |
Tiyale Hayes, EVP of Insights and Multiplatform Analytics at BET, delves into reinvigorating a legacy brand. Building brand affinity with any audience requires a deep understanding of their cultural background and values. Moving beyond stereotypes and preconceived notions, brands must embark on a journey of genuine cultural immersion to connect with their target audiences effectively. Today, Tiyale discusses positioning your brand for the Black consumer audience. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 09 Aug 2024 | The Brand Power of Retail Pop-ups | 00:20:13 | |
Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving brand loyalty through temporary physical locations. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 12 Jan 2023 | How Ikea Branded Downtown Living -- Emmanuel Probst // Ipsos | 00:18:32 | |
In today's marketing climate, people expect brands to demonstrate their purpose. As a marketing leader and brand strategist, you no longer dictate to your audience how they should feel about your brand and are no longer in control of a narrative. IKEA realized this and used it to build its brand. How? Listen to Emmanuel Probst, Global Lead, Brand Thought-Leadership of Ipsos, as he discusses how Ikea branded downtown living. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 17 Oct 2024 | Revolutionizing In-House Marketing | 00:13:35 | |
Kasper Sierslev, Chief Commercial and Creative Officer at ZITE, delves into elevating in-house marketing. Traditionally considered the place where creativity goes to die, in-house marketing is undergoing a profound transformation. With companies bringing more creative talent in-house and leveraging AI tools, the lines are blurring between content, tier two, and production. Today, Kasper discusses revolutionizing in-house marketing. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 29 Nov 2022 | PGA Star Rickie Fowler's Impact On Plant-Based Wellness CPG -- Erick Dickens // Kadenwood | 00:18:02 | |
There's no question that celebrity-backed brands have the edge over competitors. However, getting a celebrity to back your brand as a small business is no easy feat. Why do stars endorse brands, and what impact can you expect from that partnership? Listen to Erick Dickens, Co-founder, and CEO of Kadenwood, as he discusses how PGA star Rickie Fowler impacted their brand. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 02 May 2024 | Making the Most of Creative Branding with Walmart Maker's Studio | 00:14:19 | |
Chief Creative Officer Ian Grody from Giant Spoon, an innovative agency known for transforming brand experiences, delves into the world of creative branding strategies. Discover how Giant Spoon disrupts traditional marketing approaches and collaborates with top brands like GE, HBO, and Netflix to create impactful campaigns. Gain insights into the intersection of creativity, culture, and strategy in the branding process. Explore Ian Grody's expertise in leveraging creativity to elevate brand messaging and engage audiences on a deeper level. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 01 Mar 2024 | Preparing for a TikTok Ban | 00:13:56 | |
From a brand advertising standpoint, TikTok is the hottest thing out there, like when Instagram first came out. The return on ad spend and content make TikTok absolutely the number one channel for marketers that heavily invest in that channel. And they love it. Will there be a US-wide ban on TikTok? Why is it the app to beat, and how are brand marketers using it? Listen to Meghan Bazaman, Senior Marketing Analyst at Capterra, as she discusses preparing for a TikTok ban. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 11 Jan 2023 | Differentiating The Celsius Energy Drink -- Emmanuel Probst // Ipsos | 00:26:53 | |
Differentiating a consumer product in a crowded category like energy drinks is a make or mar task. Many brands have come into the category but fizzled out almost as quickly as they launched. But Celsius Energy Drink has differentiated itself as one of the top four brands in that category. Do you want to go behind the curtains to see how they did it? Listen to Emmanuel Probst, Global Lead, Brand Thought-Leadership of Ipsos, as he discusses differentiating the Celsius Energy Drink and more brand marketing insights. Show notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 12 Dec 2023 | Teeing Up Testimonials from Chili Piper -- Jack Foster // WorkRamp | 00:16:30 | |
B2B SaaS marketing is a competitive space with a lot of noise and marketing that all sound the same. How do you stand out and have differentiation? Do you rattle off a couple of stats just like every other company? You need to bring your customers into your marketing to differentiate. How? Listen to Jack Foster, Vice President of Marketing at WorkRamp, as she discusses bringing your customers into your brand conversations. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 28 Jun 2024 | Common Personal Branding Mistakes | 00:13:55 | |
Scott Turman, Founder and CEO of BrightRay Publishing, talks about the potential drawbacks of founder branding startups. In our digital age, personal branding has become an essential tool for professionals looking to stand out in a crowded marketplace. It's the art of presenting your unique identity, skills, and expertise to the world, but it's not without its pitfalls. Today, Scott discusses common personal branding mistakes. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 19 Apr 2024 | The Intersection of Fashion Social Media & Brand Marketing | 00:22:39 | |
Shayna Macklin, Fractional CMO at Rainbow Shops, delves into fashion brand partnerships and social media. Social media has empowered consumers to voice their opinions and preferences. This two-way communication is leading to a new era of brand strategy that is data-driven and informed by consumer feedback. Today, Shayna discusses the intersection of fashion social media and brand marketing. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 06 Oct 2023 | Modernizing Business for Today's Consumers -- Alec Esteban Thomson // Arizona Lottery | 00:17:09 | |
Alec Esteban Thomson, Executive Director at Arizona Lottery, talks about Arizona Lottery’s community impact and business modernization. Although the lottery isn't typically seen as a tech-forward industry, small changes like introducing a debit option three years ago have yielded transformative results. Despite strict regulations, innovative players like Arizona Lottery are finding creative ways to modernize their business through technology. Today, Alec discusses modernizing business for today's consumers. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 07 Feb 2024 | What Brands Should Buy Super Bowl Ads -- Benjamin Shapiro // I Hear Everything | 00:23:36 | |
Benjamin Shapiro, CEO and Executive Producer at I Hear Everything, delves into Super Bowl advertising 101. The Super Bowl is not just a sports event; it's become a cultural phenomenon, pulling in over 100 million viewers. For brands intent on becoming culturally relevant, Super Bowl advertising offers a unique opportunity to make a strategic investment in long-term brand building. Today, Benjamin discusses what brands should buy Super Bowl ads. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 31 Jan 2023 | Why Hulu Launched Original Shows -- Nicole Rodrigues // NRPR Group | 00:26:55 | |
Are you considering adding PR to your marketing mix but unsure what to expect and how to choose the right PR partner? Today's guest offers insights and shares how Hulu used PR as a launchpad for their original shows. Want to find out more? Listen to Nicole Rodrigues, the CEO, and Founder of NRPR Group, as she discusses leveraging PR and why and how Hulu launched original shows. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 04 Dec 2023 | PR Framework to Enable SMBs to Compete with Enterprise -- Gloria Chou // Gloria Chou PR LLC | 00:23:51 | |
Traditional, old-school PR was built on privilege and access, and it's people who could pay the most that get access. What if there was a way for SMBs to get PR without paying any agency? It begins with your values, knowing where the PR opportunities are, and leveraging them. Want to find out more? Listen to Gloria Chou, PR Coach at Gloria Chou PR LLC, as she discusses the PR framework to enable SMBs to compete with enterprises. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 21 Jun 2024 | Where Sales and Brand Marketing Intersect | 00:36:58 | |
Founder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-ups. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 10 Jan 2024 | How to Shoot a Brand Film Now -- Maxwell Frost // Simple Film School | 00:36:14 | |
Maxwell Frost, Award-Winning Filmmaker and Founder of Simple Film School, discusses the power of brand films. Brand films offer a unique opportunity for brands to convey their mission and values authentically, connecting with the audience on a personal and emotional level. Fortunately, in today's era, brands can create films without hefty budgets and years of technical expertise. Today, Maxwell shares his insights on how to shoot a brand film now. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 05 Sep 2023 | How Ikea Branded Downtown Living -- Emmanuel Probst // Ipsos | 00:18:32 | |
In today's marketing climate, people expect brands to demonstrate their purpose. As a marketing leader and brand strategist, you no longer dictate to your audience how they should feel about your brand and are no longer in control of a narrative. IKEA realized this and used it to build its brand. How? Listen to Emmanuel Probst, Global Lead, Brand Thought-Leadership of Ipsos, as he discusses how Ikea branded downtown living. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 24 Jan 2023 | Applying The "Goalie Mentality" To CPG Brand Success -- Brad Charron // Aloha | 00:29:30 | |
Developing the goalie mentality can be beneficial for CPG brand success. Goalies need to remain focused on the task at hand and to think strategically about their goals. The same applies to CPG brands. Listen to Brad Charron, CEO of Aloha, about applying the "Goalie Mentality" to CPG brand success. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 26 Oct 2023 | The Epic Rise of the SoFi Brand -- Brad Simmons // Figure | 00:19:32 | |
In a competitive industry with little to no product differentiation, how do you take a new brand to the market and be successful? SoFi and Figure are excellent examples from the fintech space. Want to get insider info about how they pulled it off in such a short time? Listen to Brad Simmons, Former CMO of Figure, discussing the epic rise of the SoFi brand. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 17 Mar 2023 | How the Best Buy CMO Aligned the Company’s KPI’s with Compensation -- Mike Linton // Ancestry | 00:16:37 | |
Marketing is the least homogeneous function in the company. It is a multifunction role that requires experience and practice across functions. If you can write your marketing into the financial story, you have a lot more credibility. But how? Listen to Mike Linton, Former CMO of Ancestry, discussing how the Best Buy CMO aligned the company's KPIs with compensation. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 14 Jun 2024 | How to Build Successful Customer Communities | 00:13:04 | |
Founder and Author, Jon Davids from Influicity, a company that builds customer communities to drive revenue, delves into the strategies for creating successful customer communities in the digital age. With a focus on his new book, "Marketing Superpowers," Jon shares insights on leveraging marketing techniques to foster engagement and loyalty within brand communities. Join Jon as he explores the importance of trust, authenticity, and active participation in nurturing strong customer relationships. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 31 Aug 2023 | Scott's Thoughts: Top Brand Marketing Trends for 2023 -- Benjamin Shapiro // I Hear Everything | 00:27:27 | |
Benjamin Shapiro, Founder and CEO of I Hear Everything, talks about what's happening in brand marketing with Scott Harkey. Marketing is undergoing a significant transformation as performance marketing channels become less valuable. Forward-looking marketers are investing in understanding customer values deeply so that their brands can align with those values and create fans out of their consumers. Today, Benjamin and Scott discuss their thoughts on the top brand marketing trends for 2023. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 24 Jun 2024 | Making Brand Guesswork Illegal | 00:16:56 | |
Jeremy King, Founder and CEO of Attest, talks about how to take the guesswork out of your brand decision-making. Great marketers, brands, companies, and individuals are brimming with creative concepts and bold decisions. However, what they frequently lack is access to information and new data to substantiate their ideas. Today, Jeremy discusses making brand guesswork illegal. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 25 Sep 2023 | Using Compelling Language to Define Your Brand -- Doug Gillon // A Fortune 500 Company | 00:16:15 | |
Doug Gillon, Brand Manager at A Fortune 500 Company, talks about leveraging language and sonic branding in the modern landscape. Data is vital, but connecting with customers involves language and strategy. It's about using data to bolster a strong strategy, aligning your brand with your identity, understanding its importance to your audience, and identifying who cares. Today, Doug discusses using compelling language to define your brand. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 18 Apr 2023 | Amazon's "Poop Like A Champion" Brand -- Christine Ng // Rainforest | 00:24:21 | |
Are you buying a brand on Amazon or trying to rebrand one? Do you know the complexities and what to expect? Today's guest takes the curtains off what it takes to rebrand a product on Amazon and why the poop like a champion brand is a daring example. Want to glean real insights from a hands-on brand marketer? Listen to Christine Ng, VP of Brands at Rainforest, as she talks about the rebranding process of the poop like a champion brand on Amazon. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 04 Nov 2022 | Turning Nothing Into A $45 Million Lottery Game -- Chris Rogers // Arizona Lottery | 00:20:30 | |
When the Arizona Lottery first launched its fast-play game, it did not do so well for many different reasons. It had to decide to shut it down or revamp it. Fast forward a few years later, that same nothing game was turned around and has become a 45 million dollars generating game; what changed? How are they keeping customers engaged and extending their lifecycle? Find out more in this conversation as Chris Rogers, the Deputy Director, Marketing and Products at Arizona Lottery, discusses turning a failing product into a 45 million dollars generating one. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 13 Oct 2023 | Using Business As A Force For Good -- Seth Streeter // Mission Wealth | 00:22:41 | |
Today's business environment demands more from businesses. It's not enough to make a great product or offer excellent service. Your business needs to become a force for good, whether it is volunteering, beach cleanups or offering scholarships to underrepresented community members. Using your business to make an impact is good for business, the soul, and the community. Find out more as Seth Streeter, Founder & Chief Impact Officer, discusses using your business as a force for good. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 22 Apr 2024 | Driving Relevance Back to A 40 Year-Old Brand | 00:24:12 | |
Tiyale Hayes, EVP of Insights and Multiplatform Analytics at BET, delves into reinvigorating a legacy brand. Aligning with core human insights is key to reaching a broad audience, but it's equally important to deliver value to your specific target market. This balancing act is exactly what drove BET to rewrite its brand strategy, ensuring its continued relevance for the next 40 years. Today, Tiyale discusses driving relevance back to a 40-year-old brand. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 15 Aug 2024 | The Significance of Short-Form Video for Modern Branding | 00:11:24 | |
Montanna Olivarez, Senior Manager & Associate Creative Brand Director at Freeman, discusses short-form video for modern branding. Short-form videos have come a long way since the days of Vine, becoming an integral part of modern branding strategies. With platforms like TikTok gaining popularity, short-form videos offer an opportunity for brands to reach a broader audience, increase visibility, and connect with audiences more authentically. Today, Montana shares her insights on the significance of short-form video for modern branding. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 20 Mar 2023 | Building Simple Brands For Complicated Topics -- Matt Wurst // Mint | 00:20:15 | |
There's a reason why mid, large, and super-large brands understand how to monetize their owned audience more. As social platforms push down the level of engagement and email open rates get lower and lower, finding ways to use technology to engage your existing loyal customers and convert fringe customers is critical. That's what web3 and minting tokens for gamification are promising. How do you get started? Listen to Matt Wurst, Co-Founder and CMO of Mint, as he discusses building simple brands from complicated topics such as web3 and minting tokens. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 18 Jul 2023 | Thrasio's Consumer Research-Led Product Designs -- Justin Chen // PickFu | 00:13:16 | |
As a CMO, what if you could get validation for your product before the launch? How much easier would your job be if you could validate which direction you're going to take to make sure it's a product that has a competitive edge and a product that consumers want without spending a couple of hundred grand? Listen to Justin Chen, Co-founder of PickFu, as he discusses how brands like Thrasio are doing excellent, budget-friendly consumer research-led product design. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 14 Nov 2022 | Leveraging State Pride To Build A Fashion Brand -- Mike Spangenberg // State Forty Eight | 00:17:44 | |
There's so much competition in business today, but if you're authentic and people see that you're not in for a money grab, people gravitate toward your brand. That's how State Forty Eight has been leveraging its genuine love for Arizona to build a multi-million dollars fashion brand. It's a story you don't want to miss. Listen to the conversation as Mike Spangenberg, the CEO & Co-Founder of State Forty Eight, discusses how leveraging Arizona Pride has helped his clothing brand startup to early success. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 30 Jan 2023 | Yahoo's 1st Mommy Blogger Campaign -- Nicole Rodrigues // NRPR Group | 00:24:09 | |
If you're a mid-size company or a startup, and PR is not part of your marketing mix, you're sacrificing the future credibility of your company. The best part is PR isn't go-big or go-home as some will make you think. Want to find out more and how Yahoo leveraged it? Listen to Nicole Rodrigues, the CEO and Founder of NRPR Group, as she discusses the secrets behind Yahoo's first mommy blogger campaign and the power of PR. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 24 Nov 2023 | Pioneering Brand Designs for Google, Amazon, Epic Games, Salesforce -- Amrita Mathur // Superside | 00:19:01 | |
As AI continues to gain popularity and use, can brands rely on them for the creative side of their rebranding or brand refresh? And if you have to create designs at scale, are you better hiring in-house, using an agency, or a creative-as-a-service? Listen to Amrita Mathur, VP of marketing at Superside, as she discusses the role of AI in total rebranding or a brand refresh and deciding what is suitable for you. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 22 Feb 2024 | Rebranding Attain, An AdTech Powerhouse | 00:18:01 | |
Retail Media Network is a new phenomenon that is growing at a rapid pace in our industry, even faster than connected television and programmatic as a whole. It's going to be a $60 billion industry in the next two years. How are marketers using retail media, and how do you leverage it for your brand? Listen to Brian Mandelbaum, the CEO at Attain as he discusses the exploits of the retail media network and what’s to come. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 25 Oct 2024 | Uniting Your Inner Turmoil with Your Outer Self | 00:19:25 | |
Rob Dube, Visionary and Co-Founder of The 10 Disciplines, delves into balancing drive and inner peace in entrepreneurship. Building an empire often means an intense focus on external validation – accumulating things, achieving recognition, and chasing that elusive feeling of hyper-growth. However, many entrepreneurs discover that the next accomplishment never quite fills the void, creating a relentless cycle. Today, Rob discusses uniting your inner turmoil with your outer self. Connect With:
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| 03 Jan 2023 | Tamara Mellon's First Step Into Luxury Footwear -- Laurel Mintz // Elevate My Brand | 00:19:03 | |
When Tamara Mellon wanted to launch into the luxury footwear market, they knew they had to make a statement and inspire excitement among female buyers, so they chose to go experiential. The concept was a rainbow shoe wall national campaign. What was the result, and how did they pull it off quickly? Hear all about it as Laurel Mintz, Founder and CEO at Elevate My Brand discusses the campaign success behind Tamara Mellon's first steps into luxury footwear. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 08 Mar 2024 | Amazon Australia's Small Business Start-Up Campaign | 00:12:11 | |
Raphael McGowan, University Lecturer and Owner of bakslap, delves into optimizing holiday engagement and growth. Building relationships with key contacts on platforms like Amazon can unlock unexpected opportunities. Bakslap's proactive approach, from maintaining connections to asking for specific features, landed them a spot in Amazon Australia's small business campaign. Today, Raphael discusses Amazon Australia's small business startup campaign. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 30 Mar 2023 | How Brands Can Leverage Influencers -- Alessandro Bogliari // The Influencer Marketing Factory | 00:21:36 | |
Many marketers have tested multiple platforms to leverage the power of influencer marketing at scale, but it remains elusive. What are marketers doing wrong? Part of the problem is standardizing pricing, not making data-driven decisions, budgeting, etc. Listen to Alessandro Bogliari, CEO and Co-Founder at The Influencer Marketing Factory, as he talks about how brands can leverage influencers. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 12 Dec 2022 | Young Hollywood Repositioning Evite -- Erik Huberman // Hawke Media | 00:19:14 | |
Marketing agencies can do much more than they are right now, whether helping to run a campaign to reposition a brand like Evite or turning cash flow into private equity for sustainability. The only drawback is that they are dropping the ball on one critical area of business - data, and no, it's not what you think. Want to find out more? Listen to Erik Huberman, CEO & Founder of Hawke Media, as he discusses repositioning Evite and turning agency cash flow into equity. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 10 Nov 2023 | How the Best Buy CMO Aligned the Company’s KPI’s with Compensation -- Mike Linton // Ancestry | 00:16:37 | |
Marketing is the least homogeneous function in the company. It is a multifunction role that requires experience and practice across functions. If you can write your marketing into the financial story, you have a lot more credibility. But how? Listen to Mike Linton, Former CMO of Ancestry, discussing how the Best Buy CMO aligned the company's KPIs with compensation. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 23 Feb 2024 | What $5B Consumer Transactions Taught Attain | 00:13:02 | |
What will you give to know what consumers are going to purchase next? Consumers are more or less habitual, so it’s about understanding and getting intimate with a cohort of consumers to predict what drives a switch. What’s the strategy for investing in retail media? Find partners that have access to unique, relevant, and objective data and use that data to inform. Where does the data come from, and what are three surprising consumer insights from the last six months? Listen to Brian Mandelbaum, the CEO at Attain as he discusses consumer insights after 5 billion retail transactions. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 12 Jul 2023 | Brand Monitoring in the Age of AI -- Meghan Bazaman // Capterra | 00:15:07 | |
Marketers need to know that volatile content is on the rise. Close to 60% of marketers are already witnessing defamatory content about their brands. More and more AI-generated content is flooding the market. The pace of AI is moving faster than regulations and guidelines. How do you monitor and safeguard your brand? How do you leverage AI tools in the right way? Listen to Meghan Bazaman, Senior Marketing Analyst at Capterra, as she discusses brand monitoring in the age of AI. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 15 Sep 2023 | Rebranding Worldwide Jet's Private Charters -- Amy Colbourn // Harkey Group | 00:17:08 | |
Amy Colbourn, EVP of Insights and Brand Strategy at Harkey Group, talks about transformative strategies in hospitality and aviation. When COVID-19 hit, Worldwide Jet saw an opportunity to capitalize on the growing interest in private charters. Through their partnership with Harkey Group, they aimed to elevate their brand and customer experience to meet the changing demands of travelers. Today, Amy discusses rebranding Worldwide Jet’s Private Charters. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 31 Oct 2024 | The Future of Digital Advertising | 00:23:53 | |
Clare Hart, Managing Director at Critical Mass, delves into digital advertising and global expansion. The digital advertising landscape is constantly evolving, and as brands set their sights on new markets, fresh challenges and considerations emerge. From balancing the need for local relevance with brand consistency to navigating cultural and legal hurdles, a lot of factors come into play when approaching global expansion. Today, Clare discusses the future of digital advertising. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 19 Jun 2023 | Johnnie Walker Princes Street Experience -- Christian Lachel // BRC Imagination Arts | 00:18:29 | |
Brands have such amazing stories. Whether it's a movie or an experience, there is a ton of opportunity. Johnnie Walker Princes Street is the flagship of this 185 million-pound investment by Diageo in Scottish tourism. The experience campaign was about creating a more contemporary and, in some ways, returning to the roots of Scotch and looking at an experience that can bring a lot of people in. The good news is that you too can create amazing experiences for your brand. Want to know more? Listen to Christian Lachel, Chief Creative Officer of BRC Imagination Arts, as he explains the creativity behind the Johnny Walker Princes Street experience. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 21 Dec 2023 | Why Philip Morris International is Committed to Building a Smoke-Free Future -- Stefano Volpetti // Philip Morris International | 00:21:32 | |
How does a big tobacco brand transform into a smoke-free product brand advocating for healthier nicotine use for smokers? The transformation is real as Philip Morris International wants to achieve a 50% revenue from smoke-free products by 2025. They are set to bring these products to the US and are on course to change the trajectory of public health. Want to know more? Listen to Stefano Volpetti, President of Smoke-Free Category & Chief Consumer Officer - IQOS, Philip Morris International, talk about why PMI is committed to a smoke-free future. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 03 Oct 2024 | Facebook Australia's Gift Guide Campaign | 00:15:21 | |
Raphael McGowan, University Lecturer and Owner of bakslap, delves into optimizing holiday engagement and growth. Securing partnerships with brands like Facebook and Amazon seems out of reach for new businesses, but bakslap's experience demonstrates a crucial concept: start small and build momentum. Ultimately, focusing on community engagement and events laid the foundation for recognition and collaboration opportunities with larger organizations. Today, Raphael discusses Facebook Australia's gift guide campaign. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 15 Dec 2023 | How Blockchain and TikTok Work Together -- Benoit Vatere // Mammoth Media | 00:14:55 | |
The opportunity people need to take advantage of, and where marketers are getting it wrong, is you can get organic views and virality and still have a pull-through strategy to get ROI. What if you can use blockchain technology to make every content view on TikTok count? Listen to Benoit Vatere, CEO and Founder at Mammoth Media, as he discusses how blockchain and TikTok work together. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 29 Aug 2023 | Common Personal Branding Mistakes -- Scott Turman // BrightRay Publishing | 00:13:55 | |
Scott Turman, Founder and CEO of BrightRay Publishing, talks about the potential drawbacks of founder branding startups. In our digital age, personal branding has become an essential tool for professionals looking to stand out in a crowded marketplace. It's the art of presenting your unique identity, skills, and expertise to the world, but it's not without its pitfalls. Today, Scott discusses common personal branding mistakes. Show Notes Connect With:
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| 05 Dec 2023 | How SMBs Land on Forbes, WSJ, Bloomberg, Entrepreneur, etc... -- Gloria Chou // Gloria Chou PR LLC | 00:18:43 | |
Do you want to land your business on powerful platforms such as Forbes, WSJ, Bloomberg, or Entrepreneur? Did you know you can turn your sales message into a PR angle? How do you find that angle and position yourself as an expert? Find out every detail as Gloria Chou, PR Coach at Gloria Chou PR LLC, discusses how SMBs can land on Forbes, WSJ, Bloomberg, and Entrepreneur. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 29 Dec 2023 | Diversification Consumer Tech Products -- Andrew Samson // Level Home Inc. | 00:32:54 | |
Does having more products make you a more credible tech company? Many brands believe the more products they have, the more credible they are, but no real consumer insight supports that. How can a marketer stay on brand message and not have to split spending down the line across multiple products? Listen to Andrew Samson, Chief Marketing Officer of Level Home Inc., as he discusses insights from doing high-level marketing across sports, lifestyle, wellness, culture, and tech brands, retail as a channel for tech products, understanding product diversification, and more. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 07 Nov 2023 | CGI's Role in Modern Marketing -- Faruk Heplevent // THE SCOPE Studio | 00:13:27 | |
Faruk Heplevent, Founder of The Scope Studio, explores the power of CGI in modern automotive marketing. The use of CGI has grown significantly in the media industry, and its quality has reached a point where the majority of us can no longer distinguish it from reality. Given its ability to eliminate the need for physical sets and the creative control and flexibility it provides, is CGI the ideal solution for maximizing product marketing budgets? Today, Faruk discusses CGI's role in modern marketing. Show Notes Connect With:
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| 13 Dec 2022 | Crocs Targeting Gen Z With Influencers -- Erik Huberman // Hawke Media | 00:10:38 | |
Brands like Crocs that do influencer marketing right are getting tremendous results, but there's one problem, influencer marketing, by nature, isn't a scalable marketing channel. So how do you leverage it to a good effect as Crocs did? What type of results should you anticipate? Listen to Erik Huberman, CEO & Founder of Hawke Media, as he discusses Crocs targeting gen z with influencers. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 05 Oct 2023 | How Arizona Lottery Impacts the Wider Arizona Community -- Alec Esteban Thomson // Arizona Lottery | 00:22:01 | |
Alec Esteban Thomson, Executive Director at Arizona Lottery, talks about Arizona Lottery’s community impact and business modernization. Unlike other lotteries, Arizona Lottery's funds support a range of causes, creating challenges in marketing. Condensing their community impact into a brief pitch is tough, but this challenge provides an opportunity to tailor messages based on individual interests. Today, Alec discusses how the lottery impacts a wider Arizona community. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 16 Jul 2024 | The Importance of Out of Home | 00:15:49 | |
Nick Drabicky, Senior VP and GM of Client Services of January Digital, talks about some of the tactics used to pull off hugely successful marketing campaigns from a household name. As a result of soaring digital advertising costs, tactics like direct mail and out-of-home advertising are making a comeback. Brands are finding value in diversifying their strategies to include these more traditional approaches and layering them with digital data for maximum impact. Today, Nick discusses the importance of out-of-home. Show Notes Connect With:
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| 29 Jul 2024 | How Brands Use Microsoft to Drive Revenue | 00:20:07 | |
Tal Jacobson, CEO of Perion, explores leveraging Microsoft for revenue growth, and the impact of Bing and ChatGPT on brands. Perion Network, Microsoft's largest advertising supply partner, prioritizes technology-driven growth. Through its collaboration with Microsoft Advertising, Perion effectively assists Microsoft in selling a larger percentage of its advertising inventory. Today, Tal discusses how brands use Microsoft to drive revenue. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 11 Jul 2023 | What $5B Consumer Transactions Taught Attain -- Brian Mandelbaum // Attain | 00:13:02 | |
What will you give to know what consumers are going to purchase next? Consumers are more or less habitual, so it’s about understanding and getting intimate with a cohort of consumers to predict what drives a switch. What’s the strategy for investing in retail media? Find partners that have access to unique, relevant, and objective data and use that data to inform. Where does the data come from, and what are three surprising consumer insights from the last six months? Listen to Brian Mandelbaum, the CEO at Attain as he discusses consumer insights after 5 billion retail transactions. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 15 Jun 2023 | Taking Nickelodeon's Paw Patrol on the Road -- Laurel Mintz // Elevate My Brand | 00:13:39 | |
Experiential marketing is making a forceful return post-pandemic, and many brands are including it in their marketing mix. What can these companies expect from taking their brands on the road? How should you think about experiential marketing, and what results can you expect? Listen to Laurel Mintz, Founder, and CEO at Elevate My Brand, as she discusses how to grow engagement by taking a brand on the road. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 05 Apr 2024 | Establishing Your Agency in New Markets and Overseas | 00:19:44 | |
Clare Hart, Managing Director at Critical Mass, delves into the future of digital advertising in the latest episode. We've all seen the rise of AI and automation, and the sheer power it brings to personalized marketing at scale. But what about venturing beyond established markets? How can you take your brand message and effectively connect with entirely new audiences overseas? Today, Clare discusses establishing your agency in a new market and overseas. Connect With:
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| 17 Jan 2023 | What Brands Succeed On Amazon -- Will Haire // BellaVix | 00:19:01 | |
Are you a new brand getting on Amazon, and want to know the percentage of your sales that should come from ads? Do you want to know what it takes to hit millions in sales on the platform? Get answers when you listen to Will Haire, Co-founder, and CEO of BellaVix, discuss the type of brands that succeed on Amazon and how they do it. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 24 Aug 2023 | Making Brand Guesswork Illegal -- Jeremy King // Attest | 00:16:56 | |
Jeremy King, Founder and CEO of Attest, talks about how to take the guesswork out of your brand decision-making. Great marketers, brands, companies, and individuals are brimming with creative concepts and bold decisions. However, what they frequently lack is access to information and new data to substantiate their ideas. Today, Jeremy discusses making brand guesswork illegal. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 26 Sep 2023 | How to Utilize Sonic Branding and The Modern Audio Landscape -- Doug Gillon // A Fortune 500 Company | 00:11:40 | |
Doug Gillon, Brand Manager at A Fortune 500 Company, talks about leveraging language and sonic branding in the modern landscape. The unmistakable chime of your iPhone's alarm and the iconic startup sound of Windows computers have ingrained themselves in our daily lives, and instantly connect us with their respective brands. This is the essence of audio branding—leveraging auditory cues to create a strong and enduring brand association. Today, Doug discusses how to utilize sonic branding in the modern audio landscape. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 02 Nov 2023 | Sexy Hair's "MARILYN MOMENT” -- David Fischette // Go West Creative | 00:16:35 | |
Sexy Hair secured the rights to a likeness of Marilyn Monroe for a two-year campaign to be the face of the Sexy Hair brand. What was the thinking behind such a bold move? And what brand and retail value did the Marilyn Monroe moments generate? Listen to David Fischette, CEO of Go West Creative, as he shares the inside story behind the successful recreation of Marilyn moments for Sexy Hair. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 25 Sep 2024 | Navigating CPG with Vision & Purpose | 00:16:22 | |
Akeem Shannon, Founder and CEO at Flipstik Inc., delves into strategically navigating the CPG landscape. Flipstik's journey epitomizes perseverance, overcoming obstacles like initially failing to advance in Shark Tank to unconventional tactics like rapping a business pitch at the Revolt Summit. However, beyond these challenges, there was a story that transcended the product itself, captivating people and inspiring belief in the journey and vision. Today, Akeem discusses navigating CPG with vision and purpose. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 30 Jul 2024 | The Future of AI in the Advertising Business | 00:20:13 | |
Tal Jacobson, CEO of Perion, explores leveraging Microsoft for revenue growth, and the impact of Bing and ChatGPT on brands. Imagine a world where you no longer need to sift through search engine results or navigate various websites to find information or make travel plans. That’s the world advertisers are gearing up for as consumers continue to integrate AI technologies like ChatGPT into their daily routines. Today, Tal discusses the future of AI in the advertising business. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 20 Apr 2023 | True Transformation Beyond the Brand -- Robert Ferguson // SAP | 00:16:51 | |
Too often, people approach brand building or rebranding from the outside, thinking it is all about being customer-centric. That's only one of the three truths of brand transformation, and it is not the most critical. What does it mean to transform a brand, and what is the most critical thing to remember, irrespective of company size? Listen to Robert Ferguson, Senior Director of Brand Strategy at SAP, as he discusses true brand transformation. Show Notes Connect With:
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| 22 Nov 2024 | Why Brands Must Avoid the "Purpose Void" | 00:12:53 | |
Head of Strategy at FutureBrand North America, Lynne Field, delves into the importance of brands avoiding the "Purpose Void." She explores how brands can authentically incorporate social responsibility and purpose-driven initiatives into their brand strategy without falling into common traps. Lynne shares insights on key indicators that signal a brand may be at risk of operating in the "Purpose Void" and offers strategies for realigning brand purpose effectively. Show Notes Connect With:
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| 23 Aug 2024 | How to Shoot a Brand Film Now | 00:36:14 | |
Maxwell Frost, Award-Winning Filmmaker and Founder of Simple Film School, discusses the power of brand films. Brand films offer a unique opportunity for brands to convey their mission and values authentically, connecting with the audience on a personal and emotional level. Fortunately, in today's era, brands can create films without hefty budgets and years of technical expertise. Today, Maxwell shares his insights on how to shoot a brand film now. Show Notes Connect With:
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| 23 May 2023 | Branding as the New Growth Lane -- Jeff Greenfield // Provalytics | 00:18:51 | |
When Medicis Pharmaceuticals ran the 'Hottest Mom In America contest,' they had one thing in mind -- to build buzz for their brand. And it worked. It is why branding is the new growth lane, but how do you demonstrate that it fills the funnel and leads to sales? Listen to Jeff Greenfield, CEO and Co-founder of Provalytics, as he discusses branding as the new growth lane. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 16 Jun 2023 | Tamara Mellon's First Step Into Luxury Footwear -- Laurel Mintz // Elevate My Brand | 00:19:03 | |
When Tamara Mellon wanted to launch into the luxury footwear market, they knew they had to make a statement and inspire excitement among female buyers, so they chose to go experiential. The concept was a rainbow shoe wall national campaign. What was the result, and how did they pull it off quickly? Hear all about it as Laurel Mintz, Founder and CEO at Elevate My Brand discusses the campaign success behind Tamara Mellon's first steps into luxury footwear. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 06 Jan 2023 | Deconstructing Dollar Shave Club’s Viral Ascent -- Dave Fink // Postie | 00:24:49 | |
Brand marketing vs. performance marketing, how can your brand win? Both. You can't have the brand without the performance; without the brand, you can't have the performance. But how do you get your brand building to drive your performance marketing, and how do you leverage performance marketing to build your brand? The Dollar Shave Club is a great example. Listen to Dave Fink, the Co-founder, and CEO of Postie, as he deconstructs Dollar Shae Club's viral ascent. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 13 Feb 2024 | Making NOW Your Moment | 00:18:03 | |
Akeem Shannon, Founder and CEO at Flipstik Inc., delves into strategically navigating the CPG landscape. As an entrepreneur, one bold move can open up numerous opportunities for business and personal growth. Akeem's journey, from pitching on Shark Tank, to strategically leveraging a Snoop Dogg endorsement, shows the power of seizing the moment, taking risks, and turning setbacks into opportunities. Today, Akeem discusses making now your moment. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 13 Jan 2023 | Dove's Reversed Selfie Campaign -- Emmanuel Probst // Ipsos | 00:19:25 | |
We are in a belief economy, and brands are evolving with culture constantly at a breakneck pace. Brands like Dove that recognize this are running purposeful campaigns like the reverse selfie campaign, while those that don't get it, like American Apparel, fizzle out. How do you align your brand to leverage the belief economy as Dove did? Listen to Emmanuel Probst, Global Lead, Brand Thought-Leadership of Ipsos, as he discusses Dove's reverse selfie campaign. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 31 Jul 2024 | How Arizona Lottery Impacts the Wider Arizona Community | 00:22:01 | |
Alec Esteban Thomson, Executive Director at Arizona Lottery, talks about Arizona Lottery’s community impact and business modernization. Unlike other lotteries, Arizona Lottery's funds support a range of causes, creating challenges in marketing. Condensing their community impact into a brief pitch is tough, but this challenge provides an opportunity to tailor messages based on individual interests. Today, Alec discusses how the lottery impacts a wider Arizona community. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 29 Aug 2024 | Rebranding for Better Market Penetration | 00:16:01 | |
Kevin Smith, Founder and Managing Member at SmashBrand, delves into strategic rebranding for improved market penetration. Many smaller brands make the mistake of hastily hiring a design firm and creating visually appealing packaging without data-driven optimization. The lack of a compelling value proposition and unique claims typically fails to stand out in their category and eventually, product discontinuation. Today, Kevin discusses rebranding for better market penetration. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 04 Apr 2024 | The Future of Digital Advertising | 00:23:53 | |
Clare Hart, Managing Director at Critical Mass, delves into digital advertising and global expansion. The digital advertising landscape is constantly evolving, and as brands set their sights on new markets, fresh challenges and considerations emerge. From balancing the need for local relevance with brand consistency to navigating cultural and legal hurdles, a lot of factors come into play when approaching global expansion. Today, Clare discusses the future of digital advertising. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 18 Aug 2023 | DEI For The Survival of An Agency Business -- Natalie Alberta Dusey // Meet The People | 00:19:08 | |
Natalie Alberta Dusey, Global Chief of Staff and Corporate Secretary at Meet The People, explores the future of holding companies and their evolving role in business. While organizations often claim to be diversified, the true meaning of diversity varies, prompting the question of what constitutes a diversified workforce. Consider those who lack educational opportunities or connections, how can they break into an industry that often seems overwhelmingly exclusive? Today, Natalie discusses DEI for the survival of the agency business. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 20 Jan 2024 | Ford Rouge Factory Tour & Manufacturing Innovation -- Christian Lachel // BRC Imagination Arts | 00:12:13 | |
Why would a well-known brand like Ford bother about rewarding its customers and audience with an experience? How can you do the same for your brand irrespective of age or size? Listen as Christian Lachel, Chief Creative Officer of BRC Imagination Arts, discuss how Ford Rouge Tour uses experiential marketing to bring visitors into the heart of American manufacturing. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 30 Dec 2022 | Turning Nothing Into A $45 Million Lottery Game -- Chris Rogers // Arizona Lottery | 00:20:30 | |
When the Arizona Lottery first launched its fast-play game, it did not do so well for many different reasons. It had to decide to shut it down or revamp it. Fast forward a few years later, that same nothing game was turned around and has become a 45 million dollars generating game; what changed? How are they keeping customers engaged and extending their lifecycle? Find out more in this conversation as Chris Rogers, the Deputy Director, Marketing and Products at Arizona Lottery, discusses turning a failing product into a 45 million dollars generating one. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 01 Jun 2023 | Cleaning Angel Soft Image -- John Nunziato // LIttle Big Brands | 00:18:15 | |
When people say there isn't room for a new brand or a new brand design, there is; it just has to be done well. We have to be delicate with how we treat branding because everyone will have a different emotional response to the degree of change or too small a degree of change. So what goes into package design for a historic brand? Listen to John Nunziato, the Founder and Chief Creative Officer of Little Big Brands, as he discusses cleaning Angel Soft's image. Show Notes Connect With:
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| 28 Dec 2023 | Branding Smart Lock Technology -- Andrew Samson // Level Home Inc. | 00:17:51 | |
Many smart lock technology designs interfere with or change how consumers engage with their doors. How about a smart lock that fits into your old lock space, elevates the convenience, and gives you exclusive smart lock features like the Apple Home Keys? It's one thing to design it and another to brand and sell it. Listen to Andrew Samson, Chief Marketing Officer of Level Home Inc., to find out how they are branding smart lock technology. Show Notes Connect With:
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| 16 Oct 2023 | Why Marketers Don’t Understand Brand Marketing - Alex Chrisman // Alta Co | 00:22:01 | |
When people talk about brands, they mean 1000 different things. But what is a brand, and why do marketers struggle with brand marketing? How is Patagonia doing it that is making them stand out in the marketplace? To know more about these, listen to Alex Chrisman, Creative Director at Alta Co, as he discusses why marketers don't understand brand marketing. Show Notes Connect With:
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| 19 Jan 2023 | How Las Vegas Leveraged An Entertainment Icon As Brand Ambassador -- John Schadler // Harkey Group | 00:20:41 | |
There's so much to learn from Vegas, what that town has done, what people like Steve Wynn have done, and what has been built there. And it's been manufactured from nothing with hardly any assets. Want to find out what went into creating what Vegas is today? Listen to John Schadler, Managing Director of Harkey Group, as he discusses how Las Vegas leveraged an entertainment icon as a brand ambassador. Show Notes Connect With:
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| 08 Feb 2023 | Bringing Zico Coconut Water Mainstream -- James Tonkin // Healthy Brand Builders | 00:21:33 | |
The CPG space is super competitive, with minimal differentiation between brands, but that slight difference is often a game changer. Earning that brand and product differentiation starts with creating a functional product backed by excellent distribution. Assuming you've nailed down a functional product, how do you bring it to the mainstream in a highly competitive market as Zico Coconut Water did? Listen to the conversation as James Tonkin, the Founder and President Emeritus of Healthy Brand Builders discusses bringing Zico Coconut Water mainstream. Show Notes Connect With:
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| 14 Dec 2023 | How Liquid Death Leverages TikTok to Build Its Brand -- Benoit Vatere // Mammoth Media | 00:18:59 | |
When Liquid Death wanted to launch in Target, it needed a way to drive people from its growing digital presence to retail. How did they pull it off and sell out at Target at launch? TikTok campaigns. Have you been struggling to find success on TikTok and want to know how Liquid Death did it? Listen to Benoit Vatere, CEO and Founder of Mammoth Media, as he discusses how Liquid Death leverages TikTok for brand building. Show Notes Connect With:
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| 12 Dec 2024 | The Role of Marketing in Mergers & Acquisitions | 00:18:29 | |
Chief Marketing Officer Ondar Tarlow from Kinecta Federal Credit Union delves into the intricate world of marketing in mergers and acquisitions. Discover how strategic marketing approaches can align cultures during transitions and ensure a seamless integration of brands post-merger. Ondar shares insights on mitigating risks, maintaining brand consistency, and monitoring key metrics for a successful rebranding strategy in the financial industry. Connect With:
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| 04 Sep 2023 | Differentiating the Celsius Energy Drink -- Emmanuel Probst // Ipsos | 00:26:53 | |
Differentiating a consumer product in a crowded category like energy drinks is a make or mar task. Many brands have come into the category but fizzled out almost as quickly as they launched. But Celsius Energy Drink has differentiated itself as one of the top four brands in that category. Do you want to go behind the curtains to see how they did it? Listen to Emmanuel Probst, Global Lead, Brand Thought-Leadership of Ipsos, as he discusses differentiating the Celsius Energy Drink and more brand marketing insights. Show notes Connect With:
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