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Radical Disruption (Mya Nichol)

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Pub. DateTitleDuration
19 Nov 202494. How Scalability student Elea made $90k in 6 months01:03:37

I’m excited to have my amazing student here in today's episode! We talk about how Scalability student Elea made $90k in 6 months. 

Elea shares her background of becoming an extremely successful real estate agent at the age of 21. After four years of her career, she wanted to continue to level up by starting her own digital business and teaching real estate agents how to grow their business with leads through Instagram. She walks through what her Business of Real Estate programs entail.

In today’s episode, we cover:

  • The breakdown of how she grew her Instagram account from zero followers to currently 50k in about 7 months
  • Elea’s goals for growth in the next year
  • Strategies for content
  • What the Scalability program has done for her business
  • How email marketing plays a huge role in her launches
  • Where a majority of Elea’s sales come from
  • Tips for staying focused and taking care of yourself
  • How to sell to different personalities

Connect with Elea: 


Connect with Mya:


Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.


Find the complete show notes here: https://myanichol.com/2024/11/19/scalability-student/


Resources & Links:


Mentioned in this episode:

Join IG University!

IGU

17 Sep 202485. Balancing hard vs soft selling - 3/4 selling series00:19:30

In today’s episode, I share tips for balancing hard vs soft selling. This is the third installment of a four-part mini Instagram stories selling series. It’s beneficial to utilize both hard and soft selling tactics in your sales strategy. Do you know the difference between hard and soft selling? I can help!

In this episode, I cover: 

  • What the difference is between hard and soft selling
  • Why both methods of selling matter
  • Examples of both hard and soft selling
  • What people are missing when it comes to their sales strategy
  • How often you should be doing hard or soft selling
  • How to combine hard and soft selling 
  • What type of selling to use in the different phases of a launch


Listen to the next episode in this mini-series to learn about selling the lifestyle. If you want help with selling, I am linking 30 Selling on Stories Prompts, a three day masterclass, and a 160 story template bundle below. 


Resources & Links:


 

Connect with Mya:



Related Episodes: 



Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.


Make sure to hit subscribe/follow so you never miss an episode!


Find the complete show notes here: https://myanichol.com/2024/09/17/balancing-hard-vs-soft-selling-3-4-selling-series-episode-85/ 

Mentioned in this episode:

Join IG University!

11 Feb 2025106. NEW Instagram feature: trial reels (everything you need to know + is it worth your time?)00:32:18

In this episode, I'm sharing everything you need to know about the new Instagram feature, Trial Reels. I dive into the tests I did with Trial Reels and share my opinion on whether it's worth your time. I'm also sharing a quick and raw update on what's happening in my life. 

Trial Reels is a new Instagram feature where you can post a Reel that doesn't get shown to your followers or appear anywhere on your feed, Reels tab, or your account. Its purpose is to do a trial run of your content so you can see how people who don't follow you interact with it, and then you can decide if you want to share that content with your audience. 

In today’s episode, I cover:

  • How Trial Reels is only for posting reels, not posts or carousels
  • How posting a Reel currently works, and what is different with Trial Reels
  • The results I've seen from testing different pieces of content in Trial Reels vs. Reels
  • Why Trial Reels specifically target people who aren't following you
  • How many Trial Reels I've posted, and how many followers I've gained from them
  • How long my test trials took to gain any traction
  • What kind of Reels perform best
  • Why your content still needs to make it to your feed for the audience you've already grown, regardless of how it does in Trials

Connect with Mya:


Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2025/02/11/instagram-trial-reels/

Resources & Links:


Mentioned in this episode:

Join IG University!

IGU

05 Nov 202492. Paid vs. organic content strategies, money mindset, and hiring w/ Brock Johnson00:52:35

In today’s episode, I’m excited that the one and only Brock Johnson is here to talk about paid vs. organic content strategies, money mindset, and hiring. We also dive into so much more! Brock shares about his upbringing in an entrepreneurial family where the mindset was always “We’ll find a way.” Brock gives us full transparency on so many behind-the-scenes strategies and tactics he uses to run an incredibly successful business.

In today’s episode, we cover:

  • Paid vs. organic content strategies and how to integrate them to drive leads
  • How finding joy in the process makes a good marketer
  • How to track leads and conversions
  • Optimizing tactics and strategies based on the digital landscape and performance
  • What freemiums Brock offers, and how many are active at one time
  • Tips on outsourcing any tasks that give you back your time
  • Funnel strategy and ideas

Connect with Brock: 


Connect with Mya:


Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2024/11/05/paid-vs-organic-content-strategies/

Resources & Links:


Mentioned in...

28 Mar 20238. Should you build a website? Yes or No?00:20:06

Should you build a website? Today I'm going to give you my opinion and experience that answers that question. I know the pressure you may feel regarding a website, so I’m going to deep dive this topic to hopefully provide some insight and guidance. 

In this episode, we cover: 

  • My 6 recommended workarounds
  • Things to consider as you’re deciding to have a website or not
  • The reasons a website is valuable 
  • My story and perspective about my website 
  • A reminder how individualized of a decision it is to have a website for your business

Resources & Links:


Connect with Mya:




Some of the links mentioned above are affiliate links, which help to support this podcast at no additional cost to you. 

Make sure to hit subscribe so you never miss an episode!

Mentioned in this episode:

Join IG University!

IGU

03 Sep 202483. How to get into the habit of selling daily - 1/4 selling series00:15:44

In today’s episode I share how to get into the habit of selling daily. I’m kicking off a four-part mini-series on selling on Instagram. When I first started my business I struggled with sales. I had to shift my mindset from “sales is having to convince people to purchase something” to “selling is serving”. I learned that selling daily is crucial to your business. 

In this episode, I cover: 

  • What exactly I did to get into the habit of selling daily
  • Ideas and rationale on how to map out how you’re going to sell each day using your calendar
  • Tips such as finding the hook in your day to use for your content
  • How if you don’t have a lot going on, use your direct messages, case studies, and emails to help create content 
  • The value of sharing things that are important to you


Listen to the next episode to learn how to turn your day-to-day stories into sales stories. If you want help with selling, I am linking 30 free selling prompts and a masterclass below. 


Resources & Links:



Connect with Mya:



Make sure to hit subscribe/follow so you never miss an episode!


Find the complete show notes here: https://myanichol.com/2024/09/03/how-to-get-into-the-habit-of-selling-daily-1-4-selling-series-episode-83/ 

Mentioned in this episode:

Join IG University!

IGU

29 Oct 202491. Behind the scenes of a $67k launch w/ Kelly @businessoftherapy00:47:56

In today's episode, Kelly McKenna is here to go behind the scenes of a $67k launch. Kelly shares her experience and background of becoming a therapist and how she now coaches other therapists. She recaps how she's launched her programs six times and the tactics and strategies she uses to be successful.

In today’s episode, we cover:

  • Marketing strategy for launches
  • How to make people customers, not just followers
  • Tips for the priming phase of launches
  • Email marketing tips for conversion
  • Ideas for bonuses, including fast-action bonuses
  • Why the messaging in your offer is so important
  • Timing for launches
  • How Kelly has fun in her business!

Connect with Kelly: 


Connect with Mya:


Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.


Find the complete show notes here: https://myanichol.com/2024/10/29/behind-the-scenes-of-a-67k-launch/


Resources & Links:


Mentioned in this episode:

Join IG University!

IGU

28 Jan 2025104. How to handle negative customer feedback00:13:41

In today's episode, I'm walking you through how to handle negative customer feedback. (I also have a fun surprise to share with you all!)

We all receive negative feedback in our businesses at some point, but feedback is just a data point. You get to decide what you do with it. I'm sharing some examples of what I've experienced and how I reacted.

In today’s episode, I cover:

  • How even negative feedback can be valuable information
  • Why every piece of feedback does not mean you have to take action
  • How to find what multiple people are saying, not focus on one person’s opinion
  • Why to hold off on knee-jerk reactions
  • A script I use for how to respond to negative feedback
  • How you can ask questions to learn more about how to make your offer better

Connect with Mya:


Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2025/01/28/negative-customer-feedback/


Resources & Links:


Mentioned in this episode:

Join IG University!

IGU

16 Jan 202450. Navigating business after baby00:46:12

Today I am recording my very first episode since having a baby! I am already starting off strong with some behind-the-scenes and honesty around how things are going.The questions I’ve been getting a lot are about having a baby and it’s only fitting that on my first official episode back I talk about navigating business after having my baby girl in October! Please note this episode is applicable to many situations that are about preparing for and learning lessons while taking any time away from work, not just for maternity leave. 

 

In this episode you’ll hear me dive into these 6 questions: 

  1. What helped most when it came to preparing for maternity leave?
  2. What do I wish I had done prior to maternity leave?
  3. Why didn’t I use up all the prep time that I had for maternity leave?
  4. What have I learned since having a baby?
  5. How has/will things change now that I’ve had a baby?
  6. I talked about not wanting kids at one point, how did that change and looking back what would I tell myself in that moment?

 

Resources & Links:


 

Connect with Mya:




 

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://www.myanichol.com/navigating-business-after-baby-episode-50

Mentioned in this episode:

Join IG University!

IGU

28 May 202469. Business effects part 3 - Apple00:14:28

Today’s episode is part three of a four-part series looking at successful businesses and taking the techniques they’ve used to become massively successful and thinking about how we can apply those to our businesses in the online space. 

 

This episode dives into the Apple Effect: making things work together to create a seamless user experience. In our businesses, this means creating a cohesive experience for our customers across our digital products and offers. Implementing seamless cross sells, complimentary offers, and bundles within your ecosystem drives customer loyalty and repeat customers.

 

In today’s episode I share four ways to implement the Apple effect into your business to retain customers:

  • Building an offer suite strategy
  • Selling on the back end of an offer
  • Present an offer on the front end to create cross sells
  • Bundle offers that go well together

 

Resources & Links:



 

Connect with Mya:




 

Related Episodes: 


 

Make sure to hit subscribe/follow so you never miss an episode!

Find the compete show notes here: https://myanichol.com/2024/05/28/business-effects-part-3-apple-episode-69/

 

Mentioned in this episode:

Join IG University!

IGU

27 Aug 202482. What I learned in Portugal00:32:23

In today’s episode I share what I learned in Portugal on a retreat with Flodesk. I am truly giddy about this episode because I know you’ll walk away with several gold nuggets of information that are applicable to exactly where you are in your business journey right now. I share lessons I learned about business and even life from each of the ladies on the retreat. All the women are six and seven figure earners, smart and talented. 

In this episode, I share few of the lessons I learned from the incredible women at the retreat:

  • Try utilizing different package deals when pitching brands
  • Connecting people is what it’s all about
  • It’s easy to look at everyone’s timeline and think you’re behind, focus on your own timeline
  • You always want to make decisions with the future of business in mind
  • Vulnerability brings people together
  • The energy is powerful when you bring people together in the same room
  • The details matter


Listen to this episode for a deeper dive into lessons I learned including words of wisdom I received from the co-founders of Flodesk. 


Resources & Links:



Connect with the women at the Flodesk retreat on Instagram:

19 Dec 202346. Selling on Instagram stories - 10 in-depth ideas00:15:59

In this episode I will be chatting all about selling on Instagram stories with 10 in-depth ideas you can implement in your own business. I share 10 prompts with specific examples of ideas to help guide you in creating your content.

The below list is a quick snapshot of all the info I share for each idea, so be sure to listen to the episode to hear a deeper dive!

Prompts to help you sell on Instagram stories:

  1. Share the background of how your offer came to be
  2. Use a real life scenario that is not related to your offer or to your business and tie it to what you teach in your offer
  3. Share how you approach something in your niche differently
  4. Talk about why your offer is different than any other offer out there that teaches the exact same outcome
  5. What is the vibe of your offering?
  6. Talk about why you are qualified to teach what you teach inside of your offer or the service you provide
  7. Share a case study
  8. Share a unique framework or methodology that you teach inside an offer and why you created it
  9. Speak to the desire of where the ideal customer or ideal student wants to go versus the pain that they are currently in
  10.  Share 3-5 signs that someone needs your offer or service

 

Resources & Links:


 

Connect with Mya:




 

Make sure to hit subscribe/follow so you never miss an episode!

Mentioned in this episode:

Join IG University!

IGU

26 Mar 202460. 6 best tips for Instagram growth00:31:20

In this episode I’ll be covering my 6 best tips for Instagram growth. I’ve shared these tips before, but I’m diving deep into each one, sharing examples, and encouraging you to not only learn the knowledge, but actually take action and implement them to see growth on Instagram. 

 

The 6 best tips for instagram growth: 

  • Create a series
  • Collaborate
  • Focusing on increasing length of reel and watch time
  • Storytelling vs. sharing tips
  • Focus on your hooks 
  • Repurpose your top performing content

 

Resources & Links:


 

Connect with Mya:




 

Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/03/26/6-best-tips-for-instagram-growth-episode-60/

Mentioned in this episode:

Join IG University!

IGU

09 Apr 202462. How to grow on IG when you've "tried it all"00:11:39

I often get messages from people saying they’ve “tried it all” and nothing is working when it comes to Instagram growth. Today’s episode will remind you to keep an open mind to learning and trying more. When you open yourself up to new possibilities, and take action, that’s where growth happens. With the tips I share today, you’ll learn there’s always more you can try. 

 

In this episode I’ll dive deeper into these 6 tips:

  1. Ask yourself “have I REALLY done it all?”
  2. Post something from a content pillar you haven’t used in a while or at all
  3. Ask your IG buddy for feedback
  4. Study your top three performing posts or reels
  5. Do something you haven’t ever done, or haven’t done in a while
  6. Put skin in the game 

 

Resources & Links:


 

Connect with Mya:




 

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/04/09/how-to-grow-on-ig-when-youve-tried-it-all-episode-62/

Mentioned in this episode:

Join IG University!

IGU

12 Dec 202345. Recent failures in business00:27:51

Today’s episode is all about my recent failures in business. This is where we’re getting honest, real, raw, vulnerable….because you know, this is what this podcast is all about. I recorded this episode 7 times; talking about failures is so hard! A lot of people don’t talk about when they fail, but the intention of this podcast is to share everything from uncertainty and challenges to success.

In this episode I run through four aspects of failure I’ve seen in my business recently and how I have changed, or are planning to change course:

  • Relaunching my scalability program when I did
  • Taking on way too many one-on-one clients while also running my mini-mind group
  • Self sabotage showing up on Instagram lately
  • Losing my focus with shiny objects instead of focusing on selling and focusing on what my income producing activities are

 

Resources & Links:


 

Connect with Mya:




 

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/podcast/

Mentioned in this episode:

Join IG University!

IGU

23 May 202316. Learning Instagram part 3: IG growth in 202300:44:32

This episode is the third and final episode of a 3-part series about learning Instagram. Today I’m talking all about Instagram growth in 2023. I’m sharing the top 10 things that I’m seeing work right now on Instagram, why you should focus on them, and how to implement them on your own account. 

In this episode, the 10 things are: 

  • Showcasing your unique positioning and personality 
  • Collaborations 
  • Reaching non-followers 
  • Optimizing your Instagram account
  • Experimenting 
  • Repurposing top performing content
  • Focusing on extending watch time and time spent on content
  • Creating eye-catching content 
  • Focusing on getting your current community to interact with you 
  • Giving things time and don’t be afraid to sit in the discomfort 

Resources & Links:


Connect with Mya:




Make sure to hit subscribe so you never miss an episode!

Mentioned in this episode:

Join IG University!

IGU

04 Jun 202470. Business effects part 4 - Red Bull00:15:04

Today’s episode is part four and the final episode of a series looking at successful businesses and taking the techniques they’ve used to become massively successful and thinking about how we can apply those to our businesses in the online space. 

In this episode I cover the Red Bull Effect: building community. Red Bull markets a lifestyle, not just a product, so we need to look at how to align our businesses to a lifestyle or a set of values that our target audience aspires to. Red Bull targets customers that live and enjoy high energy activities, sports, and adventure. Ultimately this makes Red Bull a symbol of vitality and excitement. In today’s episode I share how to embody the lifestyle you want your brand associated with so you’re a living, breathing example of what you teach and preach.

 

I’ll dig deeper into these questions:

  • How can you sell the lifestyle that your offers provide?
  • What is the physical representation of the emotional aspect that you help people with? 
  • What stories can you tell that will create more community connection?
  • How can you create a legacy for your brand?
  • Does your life represent your message?

 

Resources & Links:



 

Connect with Mya:




 

Related Episodes: 


 

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/06/04/business-effects-part-4-red-bull-episode-70/

Mentioned in this episode:

Join IG University!

IGU

08 Aug 202327. Leaning into beginner energy00:27:43

In today’s episode I share how my beginner’s mishap in the kitchen got me thinking about how being a beginner in business and experiencing failures is not only a good thing, but important. 

In this episode, I cover:

  • Failure is important to grow, it’s part of the process
  • Being a beginner opens up opportunities for immense learning and growth
  • A perspective shift is how we get to the next level
  • Ask yourself “what are the lessons I need to learn” instead of “what am I doing wrong”
  • Set expectations realistically when you’re a beginner
  • Rushing yourself can cause mishaps
  • Focusing on how to make where you’re currently at easier 

Resources & Links:


Connect with Mya:



Make sure to hit subscribe so you never miss an episode!

Mentioned in this episode:

Join IG University!

IGU

18 Jun 202472. Scaling your business as a service provider to 6+ figures w/ @emilyvdw00:37:35

On today’s episode we have Emily Parsons, the founder and Co-CEO of Let’s Get Social Agency, a marketing and funnel agency helping female entrepreneurs scale their online business with strategic and simple sales funnels. Emily has been invited to speak on stages at Fortune 500 companies like Macy’s and has worked on marketing projects with brands like Abercrombie & Fitch, Toyota, and Nike. And has helped over 1200 women launch their own online service-based business. When she's not working you can find her soaking in the Florida sunshine with her husband and two pups.

In this episode Emily shares how her and her business partner grew Let’s Get Social Agency into what it is today from where it started, to niching down to Pinterest marketing, to teaching other women how to scale their online businesses.

 

Emily dives into:

  • What’s changed in the digital marketing landscape since starting her business in 2017
  • What’s the best business for women in 2024 in the online space
  • What did the transition from the corporate world to becoming a service provider look like
  • How do you know how to get started in the digital world as a service provider
  • How to avoid burnout
  • How do you create your profitable package formula so you can scale your business and gain client retention
  • Advice on getting started in the virtual assistant world

 

Resources & Links:



 

Connect with Emily:


 

Connect with Mya:




 

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: 

24 Oct 202338. 5 ways to systemize your business00:17:24

In today’s episode we dive into 5 ways to systemize your business. Systems are simply organized processes for how your business operates. These can be performed by human beings or they can be automated. If you’re repeating the same tasks over and over again and it’s not efficient or you're struggling to work less, you need systems. Systemizing your business leads to efficiency and that means you get more done in less time! That’s everyone’s goal, right?!

I expand more on these 5 different systems to implement in your business:

  1. SOP (standard operating procedure)
  2. CRM (customer relationship management)
  3. Email Marketing
  4. Communication/Customer Support
  5. Project Management/Task Management

Resources & Links:


Connect with Mya:




Make sure to hit subscribe so you never miss an episode!

Mentioned in this episode:

Join IG University!

IGU

13 Aug 202480. Is your offer launch not going as planned?00:31:39

Is your offer launch not going as planned? In today’s episode I am talking all about tangible options you can do to turn it around. I’ll share my real world struggle I’m currently facing myself with my own offer and how I’m navigating that. Failed launches are inevitable and they happen to every business offer; but giving up is not an option! There’s always more things we can try. 

In this episode, I cover two different scenarios and options for each to spark ideas for you to try such as: 

  • Post reel or content that relates to the offer that you can use a CTA with
  • Target a specific group or segment from your email list to send content tol
  • Share a different perspective on the offer that you haven’t shared before
  • Ask people what’s holding them back from purchasing and listen to their feedback
  • Make small tweaks to marketing messaging to see what gets better traction
  • Extend deadline of launch
  • Add a bonus for the next X amount of people who join the offer
  • Relaunch your offer
  • Refine your offer


For additional guidance, check out The Launch Bundle. 


Resources & Links:



Connect with Mya:



Make sure to hit subscribe/follow so you never miss an episode!


Find the complete show notes here: https://myanichol.com/2024/08/13/is-your-offer-launch-not-going-as-planned-episode-80/ 

Mentioned in this episode:

Join IG University!

IGU

26 Dec 202347. Two impactful questions00:15:55

As I was thinking about what I wanted to share in the very last episode of the year, I thought this is a lot of pressure! What do I leave people with that’s super impactful?! After thinking about it for a few weeks, I decided to share two impactful questions. I’ve been asked these questions throughout my journey in business and these are the two questions that have really stuck with me. 

In today’s episode, I'll share two impactful questions to ask yourself:

  • What do you want to be known for?
  •  Instead of always asking how you can make more money, ask yourself how can you make what you’re already making right now even easier?

 

Resources & Links:


 

Connect with Mya:




 

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://www.myanichol.com/two-impactful-questions-episode-47

Mentioned in this episode:

Join IG University!

IGU

15 Oct 202489. How to prioritize yourself and your business w/ @themichellepualani01:08:30

On today’s episode, I’m so excited to have Michelle Pualani here to talk about how to prioritize yourself and your business. Michelle helps her clients prioritize themselves and find what work/life balance means for them.

In this episode, we talk about Michelle’s background, where she started, and how pivoting a few times in life opened doors for her. You’ll love her “jump now, and the net will appear” energy as she shares so much powerful wisdom about self-care and pushing forward. 

In today’s episode, we cover:

  • How to push through doubt, shame, and guilt
  • How to pivot on a passion instead of an offer, product, or program
  • What resilience can look like when things don’t go as planned
  • How to find your “why factor”
  • Why experimenting is important
  • Lessons on why to invest in yourself
  • What work/life balance can really mean
  • Why it’s important not to compromise your health and well-being

Resources & Links:


Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Connect with Michelle: 



Connect with Mya:



Make sure to hit subscribe/follow so you never miss an episode!


Find the complete show notes here: https://myanichol.com/2024/10/15/how-to-prioritize-yourself-and-your-business

Mentioned in this episode:

Join IG University!

IGU

31 Dec 2024100. The reason you're not winning - a little tough love00:10:04

This is my 100th episode of the podcast! To say that I'm shocked to be here recording this episode would be an understatement. 

I was struggling with what my topic should be because I wanted to make it extra special for this milestone. I then realized that I haven't missed a week of recording since I started the podcast in February 2023, so I don't need to put so much pressure on today's episode. 

I'm sharing the lessons I've learned since starting this podcast in the hope that these lessons can help you win in your business. 

In today’s episode, I cover:

  • Not putting too much pressure on yourself for any one piece of content
  • How proud I am that I show up for this podcast even when an episode or show metrics aren’t where I want them to be
  • Why I do this podcast for the people and not the money
  • How consistency is more important than perfection
  • Not relying on vanity metrics and external validation to reach success
  • How if you can’t sell when you have 100 people watching, you won’t be able to sell when you have 10,000 people watching

Connect with Mya:


Make sure to hit subscribe/follow so you never miss an episode!


Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.


Find the complete show notes here: https://myanichol.com/2024/12/31/the-reason-youre-not-winning/


Resources & Links:


28 Nov 202343. How to raise prices with current clients00:18:43

Today’s episode is all on how to raise your prices with your current clients. With the new year around the corner, you might be considering raising the prices of your offers and that is exactly why I created this episode. I have actually been thinking about raising the prices of my offers so I thought it was a great time to take you behind the scenes of what that process looks like! 

 

In this episode, I'll cover: 

  • What factors can determine when it’s time to raise prices
  • Your price point should never be above the value of your offer
  • How do you logistically raise the pricing on your offers
  • How to tell and/or show your clients your prices are increasing and why

 

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25 Feb 2025108. $100 million dollar advice from Brendon Burchard00:25:52

In this episode, I'm sharing about my incredible opportunity to go to Napa Valley to attend Kajabi's first-ever partner retreat. I dive into $100 million advice from Brendon Burchard and the takeaways I learned.

Brendon Burchard is a high-performance coach, author, and motivational speaker. At the retreat, he talked about pivoting in your business, leadership, and the future of AI. 

In today’s episode, I cover:

  • Why it’s more important to love what you do more than making money
  • How pivoting in your business is okay
  • Building recurring revenue and how that is the key to lasting true wealth
  • Why getting in the room is important
  • How to scale yourself with AI cloning
  • Why it’s important to sell more than one thing and nurture your funnel less

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Find the complete show notes here: https://myanichol.com/2025/02/25/brendon-burchard/

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24 Sep 202486. Selling the lifestyle - 4/4 selling series00:10:02

In today’s episode, I talk about selling the lifestyle. This is the final installment of a four-part mini Instagram selling series. If simply listing the features and benefits of your offer isn’t leading to sales that you want, it’s time for a shift in your selling approach. In this episode I share examples of how to sell the lifestyle to create a deeper, more meaningful connection with your target audience.

In today’s episode, I cover:

  • What selling the lifestyle means
  • Why selling the lifestyle works well
  • Why creating an emotional connection with your audience is critical to marketing
  • Ideas on how to sell the lifestyle your offer promises
  • How to become a representation of what you are teaching 


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Find the complete show notes here: https://myanichol.com/2024/09/24/selling-the-lifestyle-4-4-selling-series-episode-86/ 

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10 Dec 202497. My business is not my baby - navigating entrepreneurship as a new mom00:29:51

Today's episode is the third part of a four-part series where I'm pulling back the curtain on everything that's happened in 2024. If you haven't listened to the previous two parts, be sure to listen to I hit rock bottom and I canceled my summit. 

In this episode, I'm sharing a recap of this past year, how navigating entrepreneurship as a new mom has impacted my business, and how I'm changing things up. Being a mom is going to exponentially impact your business in all the best ways. 

In today’s episode, I cover:

  • Simplifying my offers by applying the 80/20 rule 
  • Taking on fewer calls
  • Protecting my peace of mind
  • Thinking more about long-term decisions
  • How to use ads to buy back more of your time
  • Not pursuing someone else’s version of success
  • How momentum doesn’t happen; it’s created
  • How different seasons call you into different levels

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Find the complete show notes here: https://myanichol.com/2024/12/10/navigating-entrepreneurship-as-a-new-mom/


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03 Dec 202496. I hit rock bottom00:22:09

Before you listen to today's episode about how I hit rock bottom, be sure to listen to the episode before this called I canceled my summit. This is part two of an unofficial series I'm doing where I'm getting raw and open about the obstacles I've faced in the last year.

In this episode, I'm sharing the disappointment I've felt in myself, the feeling that I've failed, and how I lost the ability to dream, but I'm also walking you through the things that helped me dig my way out of these feelings after hitting rock bottom.

In today’s episode, I cover:

  • How and why to set strict social media boundaries
  • Why you should put a huge emphasis on income-producing activities
  • What daily mindset work looks like and can do for you
  • Prompts to help you journal through to a mindset shift
  • How my struggles don't define me; they refine me
  • Why filling my cup daily and taking care of myself is crucial

Next week's episode will be the next part of this series about the behind-the-scenes of my business, so stay tuned.

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Find the complete show notes here: https://myanichol.com/2024/12/03/i-hit-rock-bottom/

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18 Feb 2025107. The best lesson and the hardest lesson I’ve had to learn as an entrepreneur00:10:21

In this episode, I’m sharing the best lesson and the hardest lesson I’ve had to learn as an entrepreneur. If you are looking to build a life-giving business, this episode is for you. 

I was talking with a client about goals for 2025 based on 2024, and the biggest change she wanted to make was not doing everything at the last minute. That conversation reminded me I had to learn to let go of the sense of urgency to make my business thrive. I had to learn that nothing is an emergency in business.

In today’s episode, I cover:

  • How to not do everything last minute
  • Getting out of the “rush” zone
  • How nothing is an emergency in business; nothing needs to be so urgent
  • Building your business with long-term thinking, not instant gratification
  • Why you don’t have to execute the second you come up with an idea
  • How to stop and ask yourself, “But what if I wait?”
  • Why spaciousness is the goal, and urgency is not going to get you there

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09 Jul 202475. What do you do when the going gets tough?00:24:11

What do you actually do when the going gets tough? In today’s episode we’re getting really vulnerable. I’m going to walk you through some difficult things I’ve been going through recently and how I’m navigating each of them. Reflecting on everything in the last month made me realize no one fails, they just quit before they succeed. We’re all going to face tough times; it’s part of the entrepreneurship journey.

Listen along as I share some of the tough things I’ve been dealing with:

  1. I had my lowest income month I’ve ever had in the last 2.5 years
  2. A student in one of my offers told me I’m not embodying what I teach
  3. A student was plagiarizing one of my offers
  4. I had a tragedy in my personal life recently
  5. I lost a very large investment in another business
  6. I goofed up with something I taught in one of my offers

While it’s been a really tough month, I’ve tried to remember that disruption proceeds your biggest breakthroughs. How many of us throw in the towel right before our breakthrough? Ultimately where we need to land: our dreams are worth fighting for.

 

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25 Apr 202312. How I'd navigate that00:52:14

I put a question box up in my stories asking my community for different situations and scenarios that you were curious about how I’d navigate. There were SO many that were submitted, but on today’s episode, I’m going to run through 10 of them. Hopefully my perspective and insight can give you a toolkit of how to navigate these topics in your own business. 

The 10 topics I share how I'd navigate are:

  • Answering “how do I fix that” without being salesy
  • Pricing transparency 
  • Missing payments and losing access
  • Getting asked questions after a coaching retainer has ended
  • Getting asked for a coupon code when the discount just expired
  • Instagram account getting disabled or shut down
  • A past client wanting past prices even though prices have increased
  • A no-show in your program
  • Not right-fit clients or customers
  • Objections

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10 Oct 202336. Breakdown of my $100k 2022 black Friday00:13:40

Today’s episode is all about breaking down my 2022 Black Friday sale that brought in over $100k in revenue. I wish I had my podcast back in 2022 so I could have done a breakdown sooner. But I figured with Black Friday coming up, it’s a perfect time to share a little bit more about the behind-the-scenes of what actually took place to bring in that volume of revenue in such a short amount of time in my business.

In this episode, I’ll cover: 

  • How I only run one sale a year, so I go all out! 
  • November is a fun time to create sales and add creativity to discounts and bonuses I offer
  • A breakdown of revenue vs. cash vs. expenses
  • A breakdown of the four main sales that I ran; the price points, how much money each brought in, and how long I ran these sales

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07 Jan 2025101. A sales technique that made me $20k00:11:55

Today, I'm sharing a sales technique that made me $20k. I recently used this technique to launch my Plug and Get Paid course and saw massive success.

In this episode, I'm walking you through how to sell an offer by selling the lifestyle the offer will bring. In sales, we often don't think about the transformation as how it integrates into someone's life and what it would actually look like in a very specific scenario.

In today’s episode, I cover:

  • Examples of selling by using specific scenarios
  • Why your messaging has to resonate with people
  • How to show how your offer will integrate into their life and benefit their lifestyle and routine
  • How to show the physical representation of the emotional aspect that you help people with
  • Why you need to sell the lifestyle on your sales page, Instagram stories, and in conversations
  • How being specific and talking to one person actually helps more people than if you were trying to talk to everyone

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Find the complete show notes here: https://myanichol.com/2025/01/08/sales-technique/

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31 Oct 202339. Spoooooky things in the online space00:17:50

Happy Halloween! In today’s episode, we go spooky! You’ll hear a quick history on Halloween and then I share my opinions on issues in the online industry. 

I dive in to each of these “spookies”: 

  1. People saying that they are multi six figure business owners when they haven’t made that amount in a one year span, they’re saying that as a career total.
  2. People saying that you have to invest in coaching to be successful.
  3. People not paying their bills even though they committed to their investment.
  4. People who use value-based pricing.
  5. People who share that they’ve unlocked a new level as a way to sell their new offer.
  6. People who use click bait hooks that are misleading just to grow on social media.
  7. People who talk about passive income like it’s a create it once and then leave it and never touch it again type of offer.
  8. MRR- master resell rights (go listen to Ep 34 “The tea on master resell rights” to learn more)– people claim it’s easy and you’ll make a lot of money.
  9. People who don’t use contracts and terms of use when selling their offers.
  10. People who dispute payments instead of just talking to the business owner.

 

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21 Jan 2025103. How I set goals in my business00:24:58

In today's episode, I'm sharing how I set goals in my business for the year. It's a little different than how some people do it, but you'll take away some new ideas on how to set your goals for the new year.

In this episode, I dive deep into how to plan your life first, then fill in the gaps of time with your business goals. We are focusing on yearly, big-picture goals. 

In today’s episode, I cover:

  • Ways to recap what went right or wrong in 2024 and how to expand or change in 2025
  • How I pull out a calendar for the entire year and plan out my personal life first, then focus on business planning
  • Categorizing big projects first, then smaller projects that I want to accomplish throughout the year
  • Why celebrating the wins in 2025 is important
  • How focusing on how you want your business to feel this next year helps you create goals to reach that
  • How goal setting is more than just revenue numbers

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Find the complete show notes here: https://myanichol.com/2025/01/21/how-i-set-goals-in-my-business/


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11 Jul 202323. Kajabi event recap00:22:22

This episode covers 5 takeaways from the Kajabi event I spoke at and attended. Kajabi is a platform that helps people build their business online. I was asked to be on a panel and speak about monetization at their event. I also got to listen to other speakers and loved getting to meet people that were utilizing the Kajabi platform. I didn’t get to share my experience on social media as much as I would have liked, so I thought a podcast episode would be a great way to recap.

The 5 takeaways from my time at the event that I dive further into are: 

  1. Why networking is important and I share a list of just a few of the amazing people I met (links below) 
  2. The power of recurring revenue through affiliate commission
  3. How to win at business 
  4. Always have a long form, evergreen content piece of your strategy
  5. If you aren’t getting, give more

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23 Jul 202477. Creating magnetic messaging that sells00:18:41

There’s been a common theme in my DMs recently with a lot of questions along the same line of “how do you make your messaging so magnetic”.

Magnetic messaging means that people are drawn in and sold before you actually have the chance to sell to them. Are you feeling stuck to attract your ideal clients? I’ll share my movement piece, and how it embodies the values and the vision behind what I teach.

In today’s episode, I’m going to walk you through simple tips to create copy that goes from boring and predictable to exciting and relevant, ultimately creating magnetic messaging that sells.

These tips are:

  • Create a movement piece that embodies the overarching idea of what it is that you teach. This needs to resonate deeply with your audience and the outcome they’re searching for.
  • Infuse your copy with effective language that speaks directly to your ideal follower or ideal client’s aspirations or challenges to drive conversion
  • Leverage Chat GPT to help you understand your ideal client’s thoughts (I share a prompt below to use). 
  • Use the exact language your ideal client is using

 

Find the prompt you can use in Chat GPT here: https://myanichol.com/2024/07/23/creating-magnetic-messaging-that-sells-episode-77/ 

 

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Find the complete show notes (and the Chat GPT prompt!) here: https://myanichol.com/2024/07/23/creating-magnetic-messaging-that-sells-episode-77/ 

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10 Sep 202484. Taking a mundane story & turning it into a sales story - 2/4 selling series00:19:02

In today’s episode, I share tips for taking a mundane story & turning it into a sales story. This is the second installment of a four-part mini-series on selling on Instagram. I talk about taking any story from your day-to-day life, no matter how boring or seemingly not related to your offer, and turning it into a way to sell your offer. This is one of the best (and fun!) sales skills you can have. 

In this episode, I cover: 

  • How I take regular stories and niches submitted by my Instagram community and turn them into sales stories
  • Examples of how to use a story to sell in an email rather than an Instagram story
  • How evoking emotion can help you sell
  • How mundane stories are what people relate to, which means they’ll relate to your offer


Listen to the next episode to learn hard versus soft selling. If you want help with selling, I am linking 30 Selling on Stories Prompts, a three day masterclass, and a 160 story template bundle below. 


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21 Feb 20233. Q&A with Gabe about our marriage & entrepreneurship00:27:25

On today’s episode I have an extra special guest, my husband, Gabe. We are going to chat about my business from his perspective, navigating entrepreneurship as a couple, money and so much more. I’ll be asking Gabe 10 different questions that were submitted by my IG fam on stories. Tune in to hear his answers! 

 

In this Q&A with Gabe about our marriage & entrepreneurship, we cover:

  • Advice on supporting your spouse in their business
  • Navigating the financial support role 
  • The value of understanding each others entrepreneurial life but not being IN each others businesses 
  • Our perspective of and the evolution of our money mindset 
  • Our answer to the question “does money make you a bad person” 
  • Gabe’s version of how we met

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05 Sep 202331. 3 IPAs that I do daily to move the needle in my business00:26:15

Today’s episode is for you if you’ve ever found yourself saying:

  • I’m working everyday but I’m not getting anywhere.
  • I’m doing all the things and I’m drowning.
  • I don’t know what to do to make money.
  • I’m working long hours and I feel like I’ll never be able to cut back, or if I do, my business won’t survive.

I found myself saying all these things at the beginning of 2022 that forced me to audit and rethink how I was doing business.

I ended up asking what my most important tasks are to focus my time and energy on. Learn the 3 IPAs (income producing activities) I do daily to move the needle in my business:

  1. Content, this is how I get eyes on my business
  2. Selling on Instagram stories daily and using emails to sell
  3. Customer experience, I need make sure I take care of my people

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16 Jul 202476. Your weakness is your greatest superpower00:12:21

I was recently listening to a training and the coach said “your greatest perceived weakness is what you need to lean into, it is actually your greatest strength.” That concept has stuck with me for weeks. In today’s episode, I will share when it finally clicked for me that your weakness is your greatest superpower. We don’t want to deny or suppress our weaknesses; we should be reframing our mindset and embracing the unique qualities that make us who we are. I encourage you to identify those areas that you think are your weaknesses and lean into them as they could be a catalyst for your transformation! 

In this episode, we cover: 

  • How this principle applies to you and your business
  • Aspects of ourselves that we might consider our weaknesses and how they can be flipped into something useful in your business
  • How we can see our “weaknesses” as opportunities for growth and transformation instead of barriers

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Find the complete show notes here: https://myanichol.com/2024/07/16/your-weakness-is-your-greatest-superpower-episode-76/ 

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01 Oct 202487. How asking questions can create more sales in your business00:14:30

In today’s episode, I talk about how asking questions can create more sales in your business. I often hear people say they’re struggling to get to know their ideal client avatar and get feedback and testimonials. I have a very simple solution: ask questions. There is so much power in asking questions. In this episode I’ll walk you through how asking your customers questions leads to useful data and information you can use to sell more. 

In today’s episode, I cover:

  • Why asking questions is so powerful
  • How you can get data and testimonials from asking questions
  • Where to find opportunities to ask questions
  • How to use language from the answer you receive to sell more
  • Four scenarios of how you could ask questions to your customers


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16 Apr 202463. Making money on Instagram w/ @abigailpeugh00:43:37

I’m so excited to have Abigail Peugh on today’s episode to talk all about making money on Instagram. Abigail will share her success story and tips on how to utilize Instagram to sell using reels and stories. She’ll also share ideas for money-making tasks, content that resonates with your audience, and digital products you can create.

 

Creating, marketing, and selling her own digital products, Abigail Peugh has built a 1.5 million dollar business in 19 months with consistent focused work (like money making tasks every single day), a toddler at her side, and making it known that you don’t have to work your life away to build a wildly successful online business. She has also proven that you can be your true --introverted, sweat pants wearing, always slightly tired looking mama-- self and still build an incredible community (and business) on Instagram. Her simple, yet tangible, no-fluff frameworks showcase that you really can have it all. You really can impact more people, make more money (like, a lot more), and live more of your actual dream life.

 

On today’s episode, we cover:

  • How building connection with your audience is the keys to success + ways you can start doing this
  • Approaching content creation from the aspect of your capacity and interests 
  • What “money making tasks” are what hers are
  • The power of trying new things and not being afraid to make mistakes 

 

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09 Jan 202449. Client Spotlight 2: High paying brand partnerships w/ Emily Cooper01:04:13

Today's episode is part two of a four-part client spotlight series where I am bringing on a few of my clients to talk about their journey as an entrepreneur and the key pieces that have led them to massive success. Today’s guest is Emily! She was one of my very first one-on-one coaching clients, at that time she had 800 followers on Instagram, she now has over 100,000! 

Emily Cooper is an epidemiologist turned full-time traveler and content creator. In 2021, she started her social media platforms and website, Emily Eats and Explores, to teach women how to confidently travel solo. She has since worked with major travel brands, tourism boards, and travel companies, while hosting her own group trips around the world. Today, Emily teaches her community of over 90,000 how they can get paid to travel the world. Emily has been featured in Newsweek, Huffpost, and is the co-host of the top travel podcast, Travel Chat with Ashley and Emily.

 

In today’s episode we chat all things:

  • Brand partnerships: pitching yourself, collaborations, and negotiating contracts
  • Having multiple income streams
  • The importance of both short and long form content as a business owner
  • Emily’s growth and success 

 

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Find the complete show notes here: https://www.myanichol.com/client-spotlight-2-high-paying-brand-partnerships-w-emily-cooper-episode-49

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11 Apr 202310. Defining success and wealth00:12:41

In today’s episode, I’m talking all about defining success and wealth. I was chatting with someone the other day about comparison. Looking at what other people are doing, achieving, and the material things they own and how “comparison-itis” can be so detrimental. So I’m going to share with you why this topic is so important to bring to light and the conversation around defining your own version of what success and wealth looks like to you. 

In this episode, we cover: 

  • What society and hustle culture tells us success looks like
  • How our definition of success can change depending on the season of life you’re in
  • The difference between wealth and success 
  • What my definition of success is at this stage of my life

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21 Feb 20232. Things I've failed at in my business recently00:35:25

Today we’ll be diving into the things I’ve failed at in my business recently. One of the reasons I wanted to start the Radical Disruption podcast in the first place was to have a space where I can share open and honest conversations around the reality of being an entrepreneur. So it’s only fitting that this topic is one of the first episodes of the show. I’m getting real vulnerable and sharing my reflections, takeaways, and lessons learned on 7 of my recent failures in my business. 

 

In this episode, we cover: 

  • The in-depth explanation of the 7 things I’ve failed at recently and what I learned from each
  • How to use these failures to make changes and improvements going forward
  • Tips on handling trolls and naysayers to protect your mental and emotional health
  • The problem with making decisions from a scarcity mindset 

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07 Nov 202340. What to do when business is slow00:11:54

Today’s episode includes ideas on what to do when business is slow. Slow business is inevitable, it happens to every single business owner at one point or another. So whether you’re in a slow season right now, or you hit one in the future, use this episode as a reference when the time(s) come.

In this episode, I share nine things to focus on when business is slow:

  1. Updating your website
  2. Automate or delegate
  3. Go through a course or offer you’ve purchased that is collecting dust
  4. Focus on SEO and social media
  5. Look at feedback and implement changes
  6. Dig in to the analytics to see what’s working and not working
  7. Create a new freebie or optimize your workflow
  8. Create new offers
  9. Clean up your files and organize your ideas

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16 May 202315. Learning Instagram part 2: myths00:35:22

This episode is the second episode of a 3-part series about learning Instagram. Today is all about busting myths. Specifically, I’m busting 14 myths (plus a bonus!) that I see and hear often about Instagram. 

In this episode about learning Instagram part 2: the myths are: 

  • You have to post daily to stay relevant 
  • The shadow ban
  • Switching to a business account hurts your engagement
  • You have to reply to all direct messages or else you’re penalized
  • Instagram only shows your post to 7% of people 
  • You are penalized for leading people off of the Instagram platform 
  • You are penalized for using all 30 hashtags
  • There’s no different between hashtags in the captions vs. hashtags in the comments
  • You can hack the algorithm 
  • You are penalized for editing a caption after posting
  • You are penalized If you delete a reel and then repost it
  • Brand partnerships and tagging accounts hurt how your content/account is ranked on IG 
  • Reposted content from feed to stories decreases story views
  • Who you follow on Instagram affects who can find your content on Instagram and who the algorithm shows your content to
  • What you see on your explore page affects what explore pages you show up on

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25 Jul 202325. Niching down within yourself w/ Alyssa @inspiredmediaco00:55:12

I’m thrilled to have Alyssa Chan-Evangelista, founder and CEO of Inspired Media Co. with us today. She is an ex-wanna be actress turned social media strategist, manager and content creator. We talk all things building a personal brand, niching down within yourself and building your content creation skills.

In this episode, we cover:

  • Building a personal brand
    • What’s your vibe?
    • What are you known to be a go-to for?
    • How all of your content topics can be created through your “it factor” lens

  • Niching down within yourself.
    • Niches work!
    • Creating content with your personality and point of view
    • Your personal brand is priority
    • Ideas for niching down your content

  • Content creation
    • How authenticity can come through with intentional posting
    • Use your ideas! Most people don’t have a content ideation problem, they have a content execution problem
    • Quality content doesn’t mean perfect content
    • Content ideas and trends to get your creative juices flowing


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21 Nov 202342. Media Pitching w/ Jen @neat_theagency00:41:09

In today’s episode with Jen Hartmann, we dive into all things media pitching. Jen is the CEO of NEAT, a leading boutique PR agency, where she has revolutionized the industry through her strategic guidance and unwavering dedication. Since NEAT's launch in 2019, Jen has advised a diverse portfolio of 280 brands, ranging from ambitious startups to billion dollar companies. Under her guidance, her clients have achieved remarkable recognition, gracing the pages of prestigious national media outlets such as Bustle, Business Insider, Reader's Digest, and Harper's Bazaar, among many others. Armed with a bachelor's degree from Bellarmine University and an MBA from Lindenwood University, Jen's exceptional leadership has firmly established NEAT as a trailblazer in the world of public relations. 

 

In this episode, Media Pitching w/ Jen, you’ll hear her tips and ideas on: 

  • Why pitching yourself to different media outlets is important

  • Different ways to get yourself out there to different media outlets regardless of your size of business

  • The do’s and don’ts of pitching yourself

  • Examples of content to use when you’re pitching yourself


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19 Mar 202459. Building a spacious business w/ Kaitlyn Kessler00:34:41

I’m so excited for today’s episode! Joining me is Kaitlyn Kessler, a business coach and mentor dedicated to helping her clients create more ease and spaciousness in their businesses and lives. Her support focuses on expanding our structural and energetic capacities and blends the woo and the work. This supports her clients to step into more alignment with their offers, their business models, their values, how they want to lead, and more so they can continue to grow their impact and income in a way that actually feels good.

 

In this episode, we cover:

  • The difference between businesses being “structurally sustainable” and “energetically sustainable”
  • How building a personal brand ties into a business that is sustainable
  • Why personal brands are so important to your business
  • The way she teaches your magic, your movement, and your method
  • Katilyn’s answer to if she could give herself advice on day one of her entrepreneurship journey, what would it be and why

 

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Find the complete show notes here: https://myanichol.com/2024/03/19/building-a-spacious-business-w-kaitlyn-kessler-episode-59/

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06 Feb 202453. Difficult situations I’ve navigated recently + how00:25:39

In just a few weeks Radical Disruption will be celebrating its one year anniversary since launch! It’s wild that we've been here for one year! In order to celebrate I have a giveaway planned with fun prizes, so be sure to listen to this episode to get the details on how to enter!

In today’s episode I talk through four difficult situations I’ve faced in my business recently. I’ll share my thoughts about each situation as well as how I navigated each. You’ll hear me walk through these situations:

  1. I received a less than kind email from a customer asking for a refund
  2. A customer telling me that they don’t like how I run my sales
  3. A stolen reel
  4. A stolen freebie/lead magnet

 

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Find the complete show notes here: https://myanichol.com/2024/02/06/difficult-situations-ive-navigated-recently-how-episode-53/

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30 May 202317. How to get customers with $000:41:23

I get asked all the time how I’ve been able to grow my business as much as I have with zero ad-spend. So in this episode, I’m sharing how to get customers with $0 and how I’ve scaled my business to multiple 6-figures with basically zero marketing expenses. 

In this episode, I cover: 

  • The 5 main things I’ve done to gain customers with free marketing
  • How vital it is to be providing value before asking for the buy 
  • Increasing visibility by getting in front of other people’s audiences and showcasing your expertise
  • What micro commitments are and the value of them

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19 Sep 202333. Scaling a done-for-you business w/ Bailey Thibodeaux00:36:03

My guest today, Bailey Thibodeaux, is one of my Instagram besties and I'm so excited to have her on the show today. We’re talking all about scaling a done-for-you business by perfecting your offer, streamlining systems, and building a team.

Bailey is an award-winning brand and website designer and the founder of Honeywave Creative. Driven by her mission to pave pathways to prosperity through transformative design, she helps service providers grow their businesses with brands and websites built in a day. Her accelerated turnaround times are setting a new standard in the design industry and revealing that major growth doesn’t have to take months. With strategic planning and her unmatched creativity, it can happen in a single day. 

 

In today’s episode, we cover: 

  • How she grew her business from a one woman-show to needing a team
  • What steps she took to double revenue and how she scaled her business 
  • How automations and systems make a difference
  • Things she wishes she had done differently
  • Her unique, fast turnaround to creating websites and branding 
  • How she’s using her Bachelor’s Degree in Marketing and Master’s Degree in Business Administration to think big picture about her business

 

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09 May 202314. Learning Instagram part 1: the algorithm00:40:37

This episode is the first episode of a 3-part series about learning Instagram. Today I'm going to dive into the algorithm because there are a lot of misconceptions out there. All of this information comes directly from Instagram or Adam Mosseri (the head of Instagram), so not just speculations or my opinions, but straight from the source. This is obviously very valuable information to know, not only as a consumer of content on Instagram, but also as a creator of content on Instagram.

In this episode, we cover: 

  • The different types of algorithms within Instagram 
  • The different signals each algorithm is looking at 
  • The main interactions that each algorithm is looking at
  • My takeaways on all of the algorithms for you as a content creator and business owner

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20 Jun 202320. A hard week: bts reality of my business00:19:54

Today’s episode is a little different! This isn’t a tips and tricks episode, but I have felt really pulled to share about a hard week I had in my business. I want to really pull back the curtain and share some things that happened behind the scenes that are real and raw, and kind of crazy. Listen to three different challenges I faced from all in one week, and lessons I learned from each one.

In this episode, we cover: 

  • A little sneak peek into a multi six-figure business and real hurdles I face
  • Three scenarios that brought unique challenges
  • Lessons learned with each challenge

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04 Feb 2025105. How to decide what to share for free vs. what to charge for00:11:20

This episode was inspired by a really great question I got from someone in my Instagram community. Today, I'm sharing some general guidance on how to decide what content to share for free vs. what to charge for. 

The balance of giving and selling is what builds a sustainable business. People aren't just paying for your information; they're paying for your experience, your perspective, and your tools to implement. Share the what and the why for free, but charge for the how.

In today’s episode, I cover:

  • Tips on the type of content to share for free
  • How information alone doesn’t create results
  • That people who pay, pay attention
  • How your information should help with their problem and guide them on how to implement the solution
  • The ultimate goal of all content is to sell the transformation
  • Why share the “what” and “why” for free but charge for the “how”
  • How everyone’s business is different, so do what works best for you

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Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2025/02/04/what-to-share-for-free/

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30 Jul 202478. Are clear or clever offer names better? w/ Katie @katiepannell00:45:33

Creating a name for your business (or your products or services) takes work. Today's guest, naming strategist Katie Pannell, has built her business on this very niche topic. In this episode, Katie and I discuss the psychology of naming methods to come up with your own effective and innovative names, whether or not clear or clever offer names are better, and some of the strategies she uses with her own naming clients. 

I actually hired Katie a few months ago to help me name a new business I'm starting, and she was absolutely fantabulous! This project is still under wraps, but I was blown away by the entire process and am so excited for you to hear from Katie and how she built something that is so needed in the online space.

 

In this episode, we cover: 

  • Katie's entrepreneur story and how she got to where she is today
  • The risks and rewards of choosing a clever versus clear name
  • Balancing clarity and creativity when developing a name
  • Naming strategy for digital products, physical products, and brands
  • The linguistics of naming and some of the methods Katie uses
  • Using AI, market research, and taglines

 

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Find the complete show notes here: https://myanichol.com/2024/07/30/are-clear-or-clever-offer-names-better-w-katie-katiepannell-episode-78/ 

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14 Jan 2025102. Provide value but don’t forget to do this 1 thing00:16:18

Today’s episode is a good reminder to provide value, but don’t forget to do this one thing: sell. 

In this episode, I share different scenarios that happened recently in my business that reminded me that selling is providing value. We don’t always have to provide free educational value in every single place we are reaching our audience. You can provide value, but don’t forget to sell!

In today’s episode, I cover:

  • How I use my Instagram stories to connect as a human being while building my personal brand
  • Why implementation equals transformation inside of your offer
  • Why information does not equal transformation
  • How people who pay, pay attention
  • We should spend as much time selling our offer as we do creating free value content

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Find the complete show notes here: https://myanichol.com/2025/01/14/provide-value/


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06 Jun 202318. How I’m preparing to step away from my business in the busiest season00:33:53

Today’s episode is all about how I'm preparing to step away from my business in the busiest season. If you haven’t heard the good news, I am pregnant! And we’re due in November which just so happens to be the busiest time of year for my business. So I wanted to walk you through all the ways I'm preparing my business to basically run without me. My goal is for my business to not just be ok when I step away, but for it to thrive when I step away. 

In this episode, I cover: 

  • The 9 different things I’m doing to prepare my business 
  • Overall focus on passive income streams, driving new traffic organically, and batching and planning content and strategy ahead of time
  • Trusting the systems, support, and teammates I have in place so that I can peacefully step away
  • Lessons learned from the last time I stepped away from my business for my trip to Israel
  • A reminder to focus on the reason you started your business in the first place 

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25 Jun 202473. How to land high paying brand partnerships from gifted products and become a pitching master w/ Kahlea @kahleanicolee00:50:51

I’m beyond excited for today’s episode! My friend and long-time inspiration, Kahlea, is joining me today! Kahlea Wade is a Creator Economy and Influencer Marketing Expert with 9 years of experience in the industry. In addition to being a creator herself, she's worked with creators to help them secure nearly $1,000,000 in brand partnerships. In 2022, she launched a talent agency called Alora Society with one of her friends, which facilitates mutually beneficial partnerships between brands and creators. Through Alora Society, their creators have partnered with renowned brands like Meta, Nike, Amazon Prime, Skims, Michael Kors, Etsy, Tresemmé, and more. Kahlea has also been featured in outlets such as Fox News, The Today Show, and Forbes for her creator insights and expertise.

 

Kahlea brings her wealth of knowledge to us today by spilling all the tea on how to pitch yourself to a brand and create paid partnerships. She goes in-depth on so much info, you’re going to want to listen to this episode multiple times!

Kahlea shares:

  • What to say or do to reach out to partnerships to pitch yourself
  • How to turn gifted partnerships into paid partnerships
  • A deep dive into what variables determine how to create your rates for working with brands, as well as ideas for how to build equations for rates
  • What and what not to have in your media kit
  • What metrics brands are looking for when hiring a creator or influencer
  • What to watch out for or make sure is included in contracts
  • What mistakes in general that creators and business owners should avoid to make sure that their getting the most out of their experience working with brands
  • How to pitch to a brand for a long term partnership
  • How to attract brands through your content and accounts

 

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  • Join my...
08 Feb 2023Welcome to Radical Disruption00:01:08

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You're in the right place!

Radical Disruption is home to the disrupters. Here you'll learn how to take your business to the next level, break the status quo, and build a disruptive business.

Nursing student turned business and social media expert, host Mya Nichol (hey that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six figure business.

Through solo episodes and special guest interviews, you can expect honest conversations around throwing out the traditional way of business, scaling in a sustainable way, and becoming the go to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

30 Jan 202452. How to create SOPs00:16:14

Today’s episode is about how to create SOPs. I remember when someone was like “you should create SOPs for your business” and I immediately went to Google not knowing what they were talking about! Standard Operating Procedures are step-by-step instructions/processes to help with efficiency and quality control in your business. 

 

In this episode I’ll walk you through: 

  • What types of SOPs I recommend creating
  • Why SOPs are so important in your business
  • How to create SOPs including tips on using different formats and tools to create them 
  • Who needs SOPs

 

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Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/01/30/how-to-create-sops-episode-52/

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23 Apr 202464. Taxes for entrepreneurs w/ @patton.accounting00:32:44

I’m so excited to have Dawn Patton, an account for entrepreneurs, on the show today. Dawn shares how her accounting business started as a “happy accident” and how creating an Instagram account kick-started her success. 

In today’s episode, we also talk all things taxes for entrepreneurs. There are so many intricacies to taxes and yet, entrepreneurs are rarely taught even the basics of accounting for their business. Dawn will share how different industries and goals can define what a business needs to do when looking at accounting, bookkeeping, and taxes.

 

Dawn will walk us through:

  • What tax planning is and how it can help in financial ways
  • Ways to save money on taxes
  • Why bookkeeping for your own business is so valuable to learn and how it can streamline so many areas of your business
  • What the biggest mistakes Dawn sees entrepreneurs making when doing taxes
  • Tax deduction ideas people often miss
  • Tools entrepreneurs can use to help themselves

 

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Find the complete show notes here: https://myanichol.com/2024/04/23/taxes-for-entrepreneurs-w-patton-accounting-episode-64/

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26 Nov 202495. I canceled my summit00:50:53

In full transparency, I have known that I was going to record this solo episode about how I canceled my summit for a few months now. I have been putting it off because it’s been such a painful experience. But I’m doing a small series, and this will be the first part. 

In this episode, I share a raw and real behind-the-scenes look at the challenges I’ve faced this year in my business and personal life. I hope the takeaway from this episode is a lesson about trusting yourself and valuing your boundaries.

In today’s episode, I cover:

  • How to understand that not everyone notices every single detail of what you’re doing
  • Why paying attention to your body when it’s telling you to slow down is crucial
  • Preparing for every possible outcome with an event, including having an air-tight contract
  • Protecting your business, no matter how friendly the connection with someone else might feel
  • How to keep momentum going in your business
  • The logistical steps I took to cancel my event
  • How you can’t pour from an empty cup
  • That you’re not alone in all the things you’re going through

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Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2024/11/26/i-canceled-my-summit/

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21 Mar 20237. Navigating entrepreneurship and health issues w/ Abby Manawes00:43:03

On today’s episode, I am joined by special guest and teammate, Abby Manawes as we talk about her journey of navigating entrepreneurship and health issues. We discuss the importance of taking care of yourself and how that can benefit your business in more ways than one.

Abby is a Fort Worthian, dog mom, and wife who specializes in creating high-converting email copy specifically for 6-figure course creators and service providers. Not only is she constantly investing in her business to grow her copywriting skills, but she is also focused on creating a balanced business personally and professionally. Outside of work, she is all about healing from chronic illness through holistic healing modalities. She is also passionate about encouraging business owners to find a lifestyle balance of working hard, helping others succeed, and finding glimmers of joy outside of your work responsibilities.

In this episode about navigating entrepreneurship and health issues, we cover: 

  • Finding your own balance of what to share of your personal life on social media
  • The power of self-reflection
  • Overcoming burnout (or hopefully avoiding it altogether) 
  • The importance of having systems and processes in place within our businesses 
  • How vital it is to be intentional with our time 

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06 Aug 202479. Scaling simplified: expert tips on automated funnels w/ Brittni @brittni.schroeder00:55:46

In this episode, Brittni Schroeder is diving into expert tips on automated funnels. She covers what funnels are, effective ways to develop funnels to grow and scale your business, how to troubleshoot funnels that aren’t working, common mistakes to avoid, and so much more.

Brittni Schroeder Is a Business Coach and Marketing Strategist. She helps coaches automate their business, create systems, convert funnels, and scale to 6-figures and beyond. Brittni worked as a High School Senior Photographer for over 10 years. She also owned and operated Mozi Magazine up until 2017. Her work has been featured in The Wall Street Journal, Good Morning America and several publications. She has worked in the non-profit sector for over 15 years and recently founded her own non-profit called The Compassion Club. She currently lives in Utah. 

In this episode, we cover: 

  • Ideas for engagement such as freebies, challenges and prompts
  • What a “leak in your funnel” could be from
  • Pre and post sell funnel strategies
  • Why messaging in your emails and offers is crucial
  • How many touchpoints are needed to build an audience
  • Tools to help you automate funnels


Brittni is a speaker at the Profit Mavens Summit and we both hope to see you in October!


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30 Apr 202465. Sales Psychology w/ @natasha.zoryk00:42:41

I’m so excited to have Natasha on the show today. Natasha Zoryk is a 7 Figure Business Mentor, Speaker, and Tech Founder. She's all about infusing non traditional marketing, sales psychology, and laughter into every aspect of business. 

 

In today’s episode Natasha shares how she became an entrepreneur by seeing a need for her services. She walks us through what ‘sales psychology’ means and how it can play a crucial part in selling products or services. Natasha dives deep into different tactics, strategies, and methodologies she’s used to gain new business. She shares real-world examples of how to utilize sales psychology in everything you do from social media engagement to creating offers.

 

In this episode, we cover:

  • How she creates space to always have an open dialogue with her audience
  • How listening affects marketing
  • The mirror effect when speaking to potential customers
  • Why customers need to feel seen and heard
  • Curiosity over confusion: how confusion is the number one conversion killer
  • “The shareholder effect” to including customers in growth
  • The four buyer types and how getting to know them is a game changer
  • Approach and strategy to posting content on IG stories
  • “The sandwich method” to posting content

 

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17 Dec 202498. BTS of a $600k loss - lessons learned from investing in franchises00:24:55

This episode is the last part of a four-part series where I'm pulling back the curtain on everything that's happened in 2024. If you haven't listened to the previous three parts, be sure to listen to My business is not my baby - navigating entrepreneurship as a new mom, I hit rock bottom, and I canceled my summit. 

I have a special guest with me today (my husband!) to talk about lessons learned from investing in franchises. We're sharing a real and raw look at our journey with investing in the franchise Dirty Dough, including walking you through opening and closing multiple store locations and what that loss looked like. 

In today’s episode, we cover:

  • What made us decide to become franchise owners 
  • How we decided on what franchise to invest in
  • What it was like to scale so quickly
  • The challenges we faced opening the stores
  • The challenges we saw with corporate
  • When we first realized that the business wasn’t working
  • What the process looked like when selling the stores 
  • The lessons we’ve learned from this journey

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Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2024/12/17/lessons-learned-from-investing-in-franchises/

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21 Feb 20231. My story00:59:17

Welcome to the Radical Disruption podcast! Today is episode ONE of the podcast and I’m so pumped for this day to be here.

 

On today’s episode I share my story of how I got where I am today. I break down all the details and chapters to my story, from starting as a micro influencer in high school, to dropping out of nursing school, to network marketing and social media management to building the business I have today. 

In this episode, we cover: 

 

  • The most pivotal moment that changed the trajectory of my career path
  • The importance of trusting your own vision; you’re the only one that can see it
  • The 30 day reels challenge that turned into a 90 day reels challenge and the impact it made on my business
  • My trip to Israel and the shift it made on my life
  • A recap of each year that I’ve been in business
  • My revenue goal for 2023 and where I stand so far

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11 Jun 202471. A $1M/year business within 2 years of launching w/ @the.blonde.chronicles00:49:37

I’m so excited to have Carly Zanoni with me today. Carly is a Northern California native who found her way into the beauty industry 17 years ago. After training with some of the most sought after hairstylists, and spending 13 amazing years behind the chair taking clients, Carly shifted her focus solely to educating other hairstylists. Carly teaches in-person classes but has also had the incredible opportunity to connect with thousands of stylists throughout the world through her wildly successful online education platform Blonde Chronicles University she launched during Covid.

 

In today’s episode, Carly shares the background, peaks and valleys, and step-by-step of scaling her business. She goes in depth about:

  • Changing platforms and steps to use to make that an easier transition
  • How she grew her membership to over 8k and social following to over 650k
  • Why experimenting with content to see if it works is important
  • Accepting you won’t always be in 100% growth mode
  • Leveraging what you’ve already built and continue to build off of it
  • How she handled pricing increases with customers 
  • Taking four years to add two new stand alone courses
  • The success of her membership bringing in 150k a month

 

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Find the complete show notes here: https://myanichol.com/2024/06/11/a-1m-year-business-within-2-years-of-launching-w-the-blonde-chronicles-episode-71/

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28 Feb 20234. How I hired my team + How to find people to hire00:36:39

On today’s episode, we’re chatting all things hiring. I’m going to walk you through who I hired, the order in which I hired them, how I found them, along with the overall lessons and takeaways that I’ve learned throughout the process. 

In this episode, we cover: 

  • How to know when you’re ready to hire team members 
  • The value of being in-the-know of your business
  • The 4 main ways that I suggest finding team members
  • The 3 mistakes I see people making when it comes to hiring
  • Tips on my application process and how to vet applicants 

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18 Jul 202324. Current obsessions: tool edition00:44:51

This episode covers my current obsessions: tool edition. “Tool” is a general term in this episode because some of the tools I talk about are apps or programs, but there’s an actual physical tool in the list, too. Ultimately, I share 6 tools I’m loving right now to help better content creation and help better my business. For each tool I walk you through what I use them for, why I use them, costs, alternatives, and favorite tips when using them. There are links below to each tool. If you use my affiliate links listed, you’ll receive savings on the different tools. I talk more about that throughout the episode.

The 6 tools are:

  1. Flodesk
  2. Kajabi
  3. Notch Instagram Insurance
  4. Clickup
  5. Typeform
  6. Flipstik

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02 May 202313. Seeing the vision even if others don't00:27:32

In today’s episode, I’m talking about trusting the vision you have for your business and focusing on the impact you want to make. I’m going to share two different scenarios; two very different examples but both with the same overall message and lesson of seeing the vision even if others don’t.

In this episode, we cover: 

  • The story and journey of naming my podcast
  • How to mentally overcome naysayers
  • Creating content that supports what you want to be known for and what impact you want to make
  • Leaning into the evolution of yourself and your business 

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13 Jun 202319. Current obsessions: content edition00:29:02

In this episode, you’ll hear nine fresh ideas for creating unique content on Instagram. I’ve been collecting different ideas since the beginning of the year (2023) to be able to share a variety of examples that will help you stand out, and therefore, perform well. Tune in for some unique content creation inspiration! 

In this episode, we cover: 

  • 9 content ideas to implement on Instagram
    • 1: Case studies
    • 2: Pop culture integration
    • 3: Statistics
    • 4: Green screen 
    • 5: Experience
    • 6: Blank inspired by blank
    • 7: Remix
    • 8: Share a Reel with a video playing in the corner
    • 9: News/Topical

  • Specific examples of these ideas that drive engagement
  • Why trying new content tactics builds credibility 

Resources & Links:

  • 1: Case studies

https://www.instagram.com/p/ChnIU6CpC9Z/?igshid=MzRlODBiNWFlZA==

  • 2: Pop culture integration

https://www.instagram.com/p/CsbZpShMROP/?igshid=MzRlODBiNWFlZA==

  • 3: Statistics

https://www.instagram.com/reel/Cr3OlFCg2Bp/?igshid=MzRlODBiNWFlZA==

  • 4: Green screen

https://www.instagram.com/reel/CqD4z2lsVkH/?igshid=YmMyMTA2M2Y=

  • 5: Experience

https://www.instagram.com/reel/CsTf8MurXH1/?igshid=MzRlODBiNWFlZA==

  • 6: Blank inspired by blank

https://www.instagram.com/reel/CrlqtjSNKwd/?igshid=MzRlODBiNWFlZA==

  • 7: Remix

https://www.instagram.com/reel/Cp5OtF4gsfK/?igshid=MzRlODBiNWFlZA==

https://www.instagram.com/reel/CqVnW4jLBlF/?igshid=MzRlODBiNWFlZA==

https://www.instagram.com/reel/CeltsXuglop/?igshid=MzRlODBiNWFlZA==

  • 8: Share a Reel

https://www.instagram.com/reel/Cjit7ErpueH/?igshid=MzRlODBiNWFlZA==

https://www.instagram.com/reel/CaKmG0gJJyp/?igshid=MzRlODBiNWFlZA==

(Old reel, no longer do trend alerts but great example of the structure)

  • 9: News/Topical

https://www.instagram.com/reel/ClkQTAIjUsS/?igshid=MzRlODBiNWFlZA==

https://www.instagram.com/reel/Cslu_lkP5E_/?igshid=MzRlODBiNWFlZA==

https://www.instagram.com/reel/CpOR0_ajGSC/?igshid=MzRlODBiNWFlZA==

17 Oct 202337. Mistakes to avoid as a business owner w/ Alexa D´Agostino00:31:28

In today’s episode I chat with Dr. Alexa D'Agostino all about mistakes to avoid while building a business and how to make money online. Alexa is an entrepreneur and coach helping businesses scale to six and seven figures.

In this episode, Alexa shares her knowledge and experience with the following:

  • Being a young entrepreneur by the age of 18
  • Her multiple businesses she built from the ground up 
  • It’s all about sales
  • Networking has helped her in every aspect of business
  • How failure can be a good thing
  • Tips for longevity in your business

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22 Oct 202490. Running ads with a small budget w/ Tara @tarazirker00:54:03

In today’s episode, I’m excited to have Tara Zirker here to talk about strategy and execution for running ads with a small budget. Tara shares her background in marketing and how she landed as an expert in the ad world, including how Facebook reached out to her to learn how she was outperforming competitors! 

In this episode, Tara dives deep into tactical and strategic information to help you scale your business through ads. From tips for businesses just starting out to ad budgets that established companies can use, this episode has it all. Ads don’t have to be hard, and Tara shows us how to make the process easy!

In today’s episode, we cover:

  • Organic vs. paid marketing
  • How to know when to start running paid ads
  • Good lead magnet ideas to run ads to
  • What KPIs you want to look at when running paid ads
  • The power of copy in your ads and what to avoid
  • The value of A/B testing
  • Different types of ad formats
  • What budgeting can look like for ads and when to scale
  • What audience building looks like now

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Find the complete show notes here: https://myanichol.com/2024/10/22/running-ads-with-a-small-budget/


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14 May 202467. Business effects part 1 - IKEA00:18:33

Today’s episode is part one of a four-part series looking at successful businesses and how we can implement their techniques into our own strategies. Today I cover “The IKEA effect” that’s rooted in psychology. This effect suggests that people feel a sense of pride and achievement from successfully completing the assembly of a product leading them to value the end product more highly than if they had not put any effort into its creation. I share ways you can implement The IKEA effect into three different categories of business:

  • Offers, programs, or membership
  • One-on-one coaching clients and containers
  • Community

I’ll break down how to make your customers feel like a shareholder of your product or brand to strengthen their connection and loyalty. 

 

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Find the complete show notes here: https://myanichol.com/2024/05/14/business-effects-part-1-ikea-episode-67/

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20 Feb 202455. Relationship building on Instagram: 5 methods00:23:44

Today’s episode celebrates the one year anniversary of the launch of Radical Disruption, so I have to thank you! To celebrate one year, don’t miss the last keyword in this episode for my fun giveaway! If you need more info on that, listen to Episode 53! 

This episode is all about relationship building on Instagram. I’m going to run through five ways to build relationships and these will be quick, easy and very tangible things you can implement on your Instagram account. 

I’ll dive into these five methods for you to implement: 

  1. Ask questions in response to the direct messages that you get
  2. Ask for people’s opinions and feedback
  3. Lean into the things that you do often
  4. Get honest and vulnerable (includes three prompts to guide you)
  5. Share your beliefs

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Find the complete show notes here: https://myanichol.com/2024/02/20/relationship-building-on-instagram-5-methods-episode-55/

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08 Oct 202488. How to have high-income months w/out going viral w/ @hannahmarieromero00:41:00

In today’s episode, I have Hannah Romero here to talk about how to have high-income months without going viral. Hannah helps women in business increase their sales by six figures with organic Instagram content, even with a small following and/or engagement.

In this episode, we talk about creating high-income months without going viral or having high engagement. It’s all about conversion, and Hannah is an expert at teaching clients how to increase their sales on Instagram. 

In today’s episode, we cover:

  • Why you don’t need to go viral to have a high conversion rate
  • A behind-the-scenes look at how Hannah has high-income months
  • What automatic systems you should have in place to increase your income
  • Ideas for mini funnels and master funnels
  • Best practices for creating a freebie that will naturally lead prospects into your sales funnel
  • A step-by-step of what formats of freebies work well and how to measure their success
  • What percentage of a conversion rate to aim for
  • Tools to create and automate funnels
  • The importance of a value proposition
  • Mistakes to avoid when creating your value proposition

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Find the complete show notes here: https://myanichol.com/2024/10/08/how-to-have-high-income-months-w-out-going-viral-w-hannahmarieromero-episode-88/

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14 Mar 20236. I invested $83,000 into my business00:27:21

On today’s episode, I'm breaking down the investments I've made over the last six months that total up to $83,000. I share this not to brag, but to bring transparency around how I got to where I am and what’s gotten me to this level. 

In this episode, we cover: 

  • Reasons I invest in myself and my business, specifically in masterminds and coaching
  • Questions to ask yourself when you’re deciding on an investment
  • How I decide who to invest with
  • My biggest piece of advice when it comes to making big investments
  • The power of community and comradery 

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29 Aug 202330. Sharing your wins online00:13:56

I was recently a guest on a podcast, and the host shared how many of their clients feel uncomfortable and weird sharing their wins online. So today, I’ll be talking about my personal experience and take on why I think sharing wins can be powerful and impactful. 

In this episode I cover: 

  • How I was inspired when two other people I follow on Instagram shared their wins and how it showed me that it was possible for me to achieve the same
  • How wins don’t have to be solely monetary focused 
  • The importance of asking yourself what your intention is for sharing/posting and then trusting it will reach the right people if your intentions are pure
  • Including context as you share your wins so people can really understand what it takes to see the same results 
  • Sharing not only your own wins but your clients’ wins as well 

I also have a little announcement! You can now find Radical Disruption on YouTube! Find episodes at @myanichol on YouTube.

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24 Dec 202499. How to revive a dead Instagram account00:24:47

If you have an Instagram account that is stale, sitting inactive, or needs optimizing, this episode is for you. I’m talking all about how to revive a dead Instagram account. 

I’ve lost some followers in the last year, so I know what you’re going through! But I’ve figured out key steps to take and am back to growing my Instagram account. Breathe new life into your Instagram account with these simple steps.

In today’s episode, I cover:

  • Why you do or don’t have to start a new account 
  • How to focus and hone in on your niche
  • Ideas on how to elevate and refresh your branding and aesthetics
  • Why you need to remove inactive followers
  • If applicable, you should post a reintroduction to your audience about what’s to come on your account
  • Why you should post 10 pieces of high-quality content right off the bat
  • How the next piece of content should be the most valuable
  • Why actively engaging with your audience makes a difference
  • How and why you need to commit to consistency

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Find the complete show notes here: https://myanichol.com/2024/12/24/how-to-revive-a-dead-instagram-account/


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07 May 202466. Bite size business pieces00:20:12

Today’s episode is all about breaking your to-do list down into bite-size pieces. As an entrepreneur, we have a million things to take care of and there’s a never-ending list to get done. It’s easy to get overwhelmed. And when we’re overwhelmed, we can become paralyzed and take no action at all. And how do we ever feel like we've done enough? So I’m sharing a step-by-step method that I use to avoid overwhelm and defeat, and that helps me feel accomplished each day. 

 

In today's episode, I cover: 

  • A step-by-step of how I take an overwhelming list and make it doable
  • Why this method helps me mitigate the feelings of overwhelm and defeat
  • My heart behind, and more info on, Profit Mavens Summit

 

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Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.

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Find the complete show notes here: https://myanichol.com/2024/05/07/bite-size-business-pieces-episode-66/

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15 Aug 202328. How to pitch yourself as a podcast guest00:31:28

Today’s episode is all about how to pitch yourself as a guest on podcasts. I’ve been asked about this a ton in my DMs, so I share my experience of being a guest on other podcasts and the benefits of exposing myself to new audiences. Positioning your business in a place that allows you to be seen for months and years to come in podcasts episodes can make a huge impact. I also share six tips on how to pitch yourself. In sharing these tips, I use both the perspective of pitching myself and being pitched to by others wanting to be a guest on Radical Disruption.

I walk through the different reasons I believe being a podcast guest is so powerful:

  • Expand your reach
  • Networking opportunities
  • Credibility and authority
  • Brand exposure
  • Learning experience
  • Thought leadership
  • Engaging with potential fans and community
  • Collaboration

Six tips on how to pitch yourself:

  1. Posting and showing up consistently on your own social media
  2. Research the podcast
  3. Send examples of past podcasts or long form content you have done
  4. Are you an expert in what it is you do? Share info on yourself, why you are beneficial to their podcast
  5. Pitch to be on a podcast that is going to be beneficial for you and not just the host
  6. Make sure you follow up if you don’t get a response

 

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05 Mar 202457. Creating boundaries & systems in your business w/ @homemadesocial_00:44:51

I’m excited to have Becca Booker on today’s episode. Becca started Homemade Social to work hands-on with lifestyle and e-commerce brands and to implement social media and Facebook advertising strategies to elevate their brand and reach. Dubbed the “modern social media queen” by AZ Foothills, Becca is revolutionizing the digital marketing game and inspiring brands to use innovative tactics to grow their online presence. 

Today’s episode is all about boundaries andcreating systems and what has allowed Becca and her team and also her clients to work less while increasing their bottom line.

 

Becca will walk us through: 

  • Her hiring process & scaling Homemade Social
  • How to create different types of boundaries and expectations with clients 
  • Tools to help implement those boundaries
  • How boundaries help with employee satisfaction
  • Finding your self worth in business and how boundaries vary by seasons of life

 

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12 Sep 202332. All things Meta ads w/ Melissa Litchfield00:35:53

My guest today is Melissa Litchfield is a 35-year-old, southern California native, currently living in Mobile, Alabama. For the past 9 years, she’s been helping online entrepreneurs and small businesses market themselves online with paid and organic traffic. She owns Litchfield Media Co, a digital marketing company that helps small businesses and entrepreneurs skyrocket their impact and revenue with paid traffic.

In today’s episode, Melissa gives us a great deep dive into paid ads with a focus on Meta advertising. We cover:

  • When a business should start using paid ads
  • Where paid ads should drive traffic to
  • What cost per lead means, what that cost looks like, and how it works
  • What is working well right now with Meta ads, what targeting looks like, and how to get creative with ad copy and messaging
  • What pixels and conversion API’s are and how they work
  • Where to place ads, how long to run them, and how testing ads works

 

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04 Jul 202322. 10 simple ways to improve customer experience00:32:24

This episode covers 10 simple ways to improve customer experience. I share statistics that show why good customer experience can make all the difference, and ideas you can start using now! I challenge you to take one of these ten ideas and implement it in the next 30 days. The goal is to create a PHENOMENAL customer experience so they keep coming back! 

In this episode, the 10 ideas are:

  1. Welcome emails 
  2. Reminder emails and texts
  3. Unexpected gifts and bonuses
  4. Showing your customer they are not just a number
  5. Handling complications with responsibility
  6. Giving homework
  7. Quick response time
  8. Easy access to offers
  9. Follow up emails
  10. Offboarding emails

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03 Oct 202335. Q&A on Business and Instagram00:40:09

Today’s episode is a Q&A and I am so excited! These questions were submitted on my Instagram stories a few weeks back and they are very juicy! 

In this episode, I share my thoughts on a variety of business and Instagram focused questions such as:

  • How to utilize pinned posts on Instagram
  • How would you scale your business if you didn't have Instagram success
  • How do you deal with spam and bot comments
  • What do you do when you’re feeling overwhelmed from too much to do, thus doing nothing at all
  • How do you know how to price your offers
  • What software platforms do you use for online courses, website, and email 
  • What is your take on free masterclasses vs. paid masterclasses 
  • Why is the email list the best communication ever
  • How to navigate sharing about politics 
  • Was first trimester hard on you while keeping up with your business 
  • How to get useful and impactful testimonials 
  • Examples of digital course topics that others successfully made money on that aren’t about making money
  • How do you plan your content strategy 
  • How do you find clients 

 

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04 Apr 20239. Coaching hierarchy & what to look for in a coach00:21:56

As I’ve been sharing more about my business, specifically my experience with having a business coach, I’ve learned there needs to be more education and awareness around choosing a coach in the business space. So today’s episode is all about the coaching hierarchy and what to look for when you're hiring a coach. 

In this episode, we cover: 

  • What the coaching hierarchy is 
  • How a coach is such a personal and individualized decision 
  • 7 questions to think about when you’re considering who to hire
  • How your coach is not responsible for your results, YOU are
  • A huge mindset shift I made 
  • A reminder that everyone’s needs, goals, and versions of success look different 

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27 Feb 202456. Is pain point marketing dead?00:19:55

Today’s episode is spicy! This episode came about because there’s a lot of conversation happening in the business space that speaking to pain points in your marketing is not the way to go and instead you should only speak to their desires. A lot of this conversation is happening on Threads. So in this episode, I’ll share my thoughts on how I believe pain point marketing is a strategic tactic that is very powerful, not just for you getting sales, but for helping your community to feel seen.

 

Today I’ll walk through 6 ways to effectively use pain points in your marketing:

  1. Get specific
  2. Use pain points to emphasize and empathize, not shame
  3. Use pain points to help people better understand the situation they’re going through
  4. Use pain points to serve people on a higher level
  5. In marketing come from the energy of “this will help someone feel seen and heard”
  6. When you are calling out mistakes share it from a “me” and not “you” perspective

 

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Find the complete show notes here: https://myanichol.com/2024/02/27/is-pain-point-marketing-dead-episode-56/

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23 Jan 202451. How I 5x’d my instagram story views00:21:42

One of my most frequently asked questions when it comes to Instagram is how to increase story views. I am always telling you to sell and share offers on your stories and you’re wondering how to sell when you have low story views! In today’s episode I’ll dive into five tips that helped me grow from 2,000 average story views to 11,000 average story views.

 

In this episode you’ll hear me share five tips, ideas, and examples around:

  • What average views are based on following size
  • How and when to implement stories using interactive features
  • How to use Call to Action statements to drive traffic to your stories
  • How to best utilize your “Start Here” highlight to keep followers viewing your stories
  • Why getting people to add you to their “favorites” feed so your content ranks higher in their home feed is important
  • How to use Call to Action statements such as “DM me for xyz” is a game changer in gaining more story views

 

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Find the complete show notes here: https://myanichol.com/2024/01/23/how-i-5xd-my-instagram-story-views-episode-51/

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20 Aug 202481. I tried out a “pay what you want” option on an offer, here’s how it went00:16:19

In today’s episode I share how I tried out a “pay what you want” option on an offer, here’s how it went: Earlier this year I wanted to experiment with something new in my launch strategy for a brand new offer. Kajabi has a new “pay what you want” feature that allows your customer to enter what they want to pay at checkout. There’s no set price (you can set a minimum) and it’s up to the customer to choose what the value is.

In this episode, I share what I learned from this experiment:

  • Using this feature can be a good way to do a/b testing
  • It can be a way to collect data from your customers to help set an official price point
  • When I let my target group in this experiment pay what they wanted, they chose to pay an average of $15 for the offer
  • I ignored the average people chose to pay because I saw the actual value and I increased and set the price two different times with great results
  • New customers might not see the value in a paid offer like your current customers do
  • People see the value that you assign to the offer
  • It’s through your marketing that you’re attaching value to the amount you’re charging for the offer
  • Pick a price you can stand behind and work on your marketing messaging to show the worth


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Find the full show notes here: https://myanichol.com/2024/08/20/i-tried-out-a-pay-what-you-want-option-on-an-offer-heres-how-it-went-episode-81/ 

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21 May 202468. Business effects part 2 - Amazon00:22:10

Today’s episode is part two of a four-part series looking at successful businesses and taking the techniques they’ve used to become massively successful and thinking about how we can apply those to our businesses in the online space. 

 

This episode covers the Amazon Effect: the fact that the quicker people get results, the more likely they are going to want to be repeat customers for a long time. This isn’t rooted in psychology but my personal take on Amazon’s success. When applying it to the offers we create in our own businesses, I’ll dive into questions to ask yourself to get people from point A (their pain point) to point B (the result they want) as fast as possible to achieve a higher completion rate.

 

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Related Episodes: 

Episode 67: Business effects part 1 - IKEA

 

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Find the complete show notes here: https://myanichol.com/2024/05/21/business-effects-part-2-amazon-episode-68/

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18 Apr 202311. Building a tight-knit community on IG w/ Nicole Jaques00:50:55

Today’s episode is a guest episode with the wonderful Nicole Jaques. We’ve been friends online for a while now and I’ve loved watching her grow and make such a huge impact. Not only is she an amazing human being, she also has over 300k followers on Instagram and has grown to that amount in just over a year. Part of our conversation today dives into how she’s been able to achieve those results in such a short time frame. 

Nicole Jaques is the modern home ec teacher we never had in school or college teaching us how to find joy in and out of our kitchens and home! Join her for the tips and stay for the wellness inspo and warm hug advice she offers daily on IG, website and Tiktok. Mother of two, entrepreneur, hot yoga goer, and kindness enthusiast, Nicole started her page to share her generational recipes and hacks (passed down from her Gma) to help and serve others to find joy in homemaking.

In this episode, we cover: 

  • The true meaning of social media
  • The importance of boundaries and how they help you to avoid burnout 
  • Being rooted in connection and community 
  • Embracing imperfections and sharing those with your audience 
  • The power of direct messages
  • Tips on creating large amounts of content and posting consistently 

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12 Nov 202493. Generate leads with YouTube w/ Stephanie @stephanielynnkase00:59:01

In today’s episode, I’m excited to have one of my amazing students, who I also consider a friend, here to walk us through how to generate leads with YouTube. 

Stephanie shares her background in photography and moving into the marketing and business world. She now teaches business owners how to show up online to grow their businesses using YouTube, Instagram, and email marketing. 

Stephanie also talks about just getting back after maternity leave, what it looked like to prepare for her leave, and what it’s taking to get back into the swing of things. 

In today’s episode, we cover:

  • Tips for creating content on YouTube
  • What equipment to use to start creating content
  • YouTube tips and tricks to drive traction from visitors
  • How to ideate content 
  • Why optimizing your content based on data is important
  • Stephanie’s top three strategies for lead generation on YouTube
  • SEO tips for YouTube

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Find the complete show notes here: https://myanichol.com/2024/11/12/generate-leads-with-youtube/

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07 Mar 20235. 10 quick tips you can apply to your Instagram00:27:14

On today’s episode, I’m breaking down 10 quick tips you can apply to your Instagram to take it to the next level. These tips will also help you bring back some life to your Instagram and to yourself as a content creator if you’re feeling in a rut. These tips may seem small, but they’re powerful.

The 10 quick tips you can apply to your Instagram are: 

  1. Speak to your audience with “you” vs. “you guys” 
  2. Make your link in bio more interactive 
  3. Have visuals for your offers
  4. Create a “start here” highlight 
  5. Share testimonials with context 
  6. Caption your IG stories 
  7. Review your insights; specifically for reach for non followers, follows, shares and website taps
  8. Create a series of content
  9. Pinned content 
  10. Perform the 7 second test on your own IG account 

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12 Mar 202458. A deep late night thought00:07:38

Today’s episode is courtesy of a 2am loopy thought! Last week I opened my Notes app to add an idea and there was a note that I didn’t remember writing. In the middle of the night, I had written down a question that became today’s episode topic. I was going to delete the note because the question felt silly, but the more I sat with it, the more I realized how powerful the question can be. This question will have you thinking like an innovator. Listen to hear the question and my thoughts on what it means to me.

 

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Find the complete show notes here: https://myanichol.com/2024/03/12/a-deep-late-night-though-episode-58/

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02 Jan 202448. Client Spotlight 1: $100k in 9 months w/ Christina Marshall00:45:23

Happy New Year! Today’s episode kicks off part one of a four part client spotlight series where I am bringing on a few of my clients to talk about their journey as an entrepreneur and the key pieces that have led them to massive success. 

Today’s guest is Tina (Christina Marshall). Tina has always loved everything about the bookish world and has always been a big reader. After a year of having a bookstagram account sharing her love for books, forging relationships with authors and publishers, and growing her account from 0-90K, she realized that she had something many other people could benefit from—an understanding and strategy for growing a community in the book niche. She has helped debut authors to best selling authors craft accounts that get their books into the hands of people who will love them. She has coached everything bookish toward success, from bookish businesses launching products to helping hobby accounts monetize.

 

In today’s episode, we cover: 

  • How she took the leap to leave her stable coaching job of 11 years to start her own business
  • What fear she faced starting a new business with three small kids and
  • What offers she joined from me that helped along her journey
  • How she turned her account from a hobby to a successful, revenue generating platform
  • How she hit her biggest milestone of $100k in revenue in just 9 months
  • How she focused on niching down her business to be successful 

 

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Find the complete show notes here: https://www.myanichol.com/client-spotlight-1-100k-in-9-months-w-christina-marshall-episode-48

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