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Explore every episode of PT Profit Podcast

Dive into the complete episode list for PT Profit Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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Pub. DateTitleDuration
14 Jul 202010 Fundamental Steps to Starting a Fitness Business Online or In Person00:44:38

In today’s episode, we’re going through a 10-step checklist of business fundamentals that all successful coaches and clinicians wished they knew when they first started - because these steps can help you start generating revenue today.


Update 11/16/21: After you listen, for an update to these tips and more, check out Episode 116! I've updated my thoughts in this episode to reflect what I have learned and changed in my business.


In this episode, you’ll learn: 



  • How to create your own “magnetic messaging” that will set you apart from the rest so your ideal client will come to you

  • How to use market research to know who your ideal client is and what they need

  • Keys to engage with your audience so that you’re nurturing them -not chasing them


 




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness
Links & Coaching Opportunities


10-Day Content Calendar  - A free social media content calendar that helps you discover exactly what to post for the next 10 days so that you get your next few high paying clients even with just a handful of followers.


Simple Selling - A free Instant Access training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics.


Create Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with just 100 followers – or your money back. Grab your lifetime access now for just $37!




Contact Beverley


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This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

16 Nov 202110 Fundamentals of Growing a Fitness Business in 202200:57:28

The holidays are coming, and 2021 is nearing its end. Time has flown by this year, especially in comparison to 2020!


There is no better time to prepare for the upcoming year than right now before you get consumed by holiday commitments and the busiest time of the year for FitPros. As an early holiday treat, I am going to give you the 10 Business Fundamentals of Growing a Fitness Business, an update to Episode 11. I am always learning and evolving, and I wanted to bring you the most up-to-date tips that I would utilize myself within my business. 


On this episode I will be unpacking topics such as providing your offer's Transformation, your messaging and market research, and what to do after your launch is done.


You'll hear me dive into:
- One of the biggest mistakes that I made when I started my business.
- Copy and how it can help your business.
- How clients evaluate the perceived value.
...and so much more!


   


Don't forget to leave us a review on Apple Podcasts.




Join the Facebook community!


Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?


Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.




BSimpsonFitness
Links & Coaching Opportunities


10-Day Content Calendar  - A free social media content calendar that helps you discover exactly what to post for the next 10 days so that you get your next few high paying clients even with just a handful of followers.


Simple Selling - A free Instant Access training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics.




This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

02 Feb 202110 Instagram Growth and Engagement Hacks00:43:31

Coaches, are you actually using Instagram in the most effective ways?


In today's digital age, social media is a very powerful and useful way of getting clients and growing businesses. Instagram specifically is one of my favorite platforms. In this episode, I am going to show you my top ten ways that I personally use that will help you grow your business, expand your reach and engagement, and how to maintain that success.


In this episode, you'll hear me talk about:


- How Instagram is borrowed space and what that means for you.
- Analytics and Insights you should care about.
- The importances of interacting and asking.

...and more, including connecting on the new social media platform Clubhouse.




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook 


@bsimpsonfitness on Instagram


@bsimpsonfitness on TikTok




Contact Beverley


Do you follow Beverley on Facebook or Instagram yet? What are you waiting for? Head over to Beverley Simpson: PT Profit Formula on Facebook and to @bsimpsonfitness on Instagram

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

28 Sep 20213 Ways to Create Revenue on Demand00:19:49

Today it's just you and me, coaches, and I am going to walk you through my tips on how create revenue on demand. Just like everything within the PT Profit Formula, this comes from my own life experiences. These are ways that have I personally sought out additional revenue when I wanted it.


Test these tips out for yourself, and be sure to visit PT Profit Formula for more information. Doors are open for a limited time! You don't want to miss out on the final round of 2021.


You'll hear:
- Tips to creating revenue.
- Lifetime Customer Value (LCV).
- The importance of community and customization.


   


Don't forget to leave us a review on Apple Podcasts.




Join the Facebook community!


Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?


Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.




 BSimpsonFitness Links


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.
 


  

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

22 Sep 2020"Best Of" Series - Imposter Syndrome 2.000:53:01

In this episode from our “Best Of” Series, we take a deeper dive into Episode 5 discussing several techniques to work through Imposter Syndrome so that you can stop sabotaging yourself and start growing a thriving fitness business either in person or online. I add additional commentary using recent examples with my own business and experiences of Imposter Syndrome to really hit home the fact that it happens to all of us;  it can occur no matter how successful you are, and it’s okay as long as you push through it. I help show you how. 


In this episode, you’ll hear: 



  • What Imposter Syndrome really is and why it’s likely holding you back from growing your business.

  • The missing ingredient your message is likely missing which might be preventing you from scaling

  • 4 Tangible steps that you can instantly implement to help you feel and move through fear so that you can get your message in front of ideal clients. 

  • 2 new and updated “deeper dive” discussions on how to approach market saturation and feeling of frustration and self-doubt that come with that

  • How to make your goals and then remove your attachment to them 


“Love Yourself Like Your Life Depends On It” by Kamal Ravkant




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

10 Sep 2020"Best Of" Series - Optimize Information Overload for Fitness Professionals00:33:10

From our “Best Of” Series, we look back at guest Dr. Michelle Boland who discusses how to optimize and implement our education inside our business while navigating available information to make the leap into owning your own business.


Michelle and I talk about:



  • How to transition into your own business by creating and using a network

  • What she learned from working with Hockey players.

  • Why her remote clients are often her favorite


Michelle Boland Training


Dr. Boland’s IG


Dr. Boland’s Exercise Database




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook 


@bsimpsonfitness on Instagram


@bsimpsonfitness on TikTok




Contact Beverley


Do you follow Beverley on Facebook or Instagram yet? What are you waiting for? Head over to

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

16 Mar 2021"Best Of" Series - The Power of Your Voice00:33:56

We are back today, coaches, after a short hiatus to look back at a very early episode of the PT Profit Podcast.


Back in June, I spoke with Captivate The Room's Tracy A. Goodwin about how the power of your voice is often overlooked when discussing messaging. Messaging isn't just what you say. It's how you say it. While the importance of the words you choose should never be understated, the tone, speed, and confidence with which you say them can make or break your message's impact.


During today episode, you'll hear Tracy & I talk about:
- How the subconscious affects the voice.
- How tone can make or break your messaging.
- How fitness professionals can best use their voices.





About Today's Guest


Tracy Goodwin has had the honor of transforming the lives of hundreds of executives, business professionals, celebrities and 7-figure entrepreneurs simply by shifting sounds that are sending the wrong message out of their voice over the past 30 years. She tells people exactly what sounds are not revealing the best version of them and how they are being processed subconsciously by the listener. Using the Psychology of the Voice, she works with clients to go after the drivers that are in their mind and the stories that they are telling because it’s those drivers, that psychology that has put your bad voice habits into place.






Tracy's YouTube Channel

Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content pl

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

17 Nov 20204 Ways to Grow Past 6 Figures00:21:36

In today’s episode, I wanted to share four things I did to grow my business past the six-figure mark that I know you can implement immediately to help you grow your business. Knowing that so much of it is about the journey and its lessons, not the arrival, is essential. I want to show you how to map out your business from a place of detachment, looking at things clinically. That was a key factor for me, and it can be for you, too.


In this episode, you’ll hear:



  • How to get into alignment for your business

  • Why perfection can be your biggest enemy

  • How to recognize the signs that you’re resisting progress

  • Tips to figure out your “how”

  • Who should be in your corner as you move through the experience of building your business

  • How to detach from expected outcomes




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook


@bsimpsonfitness on Instagram


@bsimpsonfitness on TikTok

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

28 Dec 20214 Ways to Quantum Leap Your Business00:26:01

Coaches, today we are back in the first of many brand new PT Profit Podcast episodes. We're continuing to hunt around for the best guests, the best topics, and the newest tips and tricks of the trade with the goal of inspiring and educating. You're not going to want to miss me dive into four lessons to help jumpstart your biz and send it into the stratosphere, making 2022 your breakthrough year.


This coming year, I'm taking big strides and expanding my company, and my business plans were the inspiration for this episode. As I take stock of my past achievements, hurdles and setbacks, I'm bringing you that information because I don't want you to struggle. I want you and your business to take a quantum leap forward.


Today I'm veering away from both the dogmatic and bro marketing extremes and diving into four tangible actions that you can take.


In today's episode, you'll hear me:
- Unpack goal setting and how to gauge the reality of your goal.
- Address the curse that business decisions can sometimes feel like the necessity of stepping back and letting the chips fall as they might once you make a choice.
- Dive into the need for answers and strategy.


Don't forget to sign up for my upcoming free live trainingFitBiz Bootcamp. The training begins on January 3rd. Join me, and learn to master the same pillars of performance that have helped me and my clients generate consistent $10k-$40k months. Let's make 2022 your breakthrough year!


   


Don't forget to leave us a review on Apple Podcasts.




Join the Facebook community!


Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?


Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or celebrate your wins with us.




BSimpsonFitness
Links & Coaching Opportunities


10-Day Content Calendar  - A free social media content calendar that helps you discover exactly what to post for the next 10 days so that you get your next few high paying

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

07 Jul 20205 Habits of Successful Coaches00:23:52

In this episode of PT Profit Podcast, I discuss the main habits of successful coaches that enable them to grow their business, widen their audience base and get the most out of their efforts on social media by sticking to these tried and true methods.


In this episode, you’ll hear:



  • Ways to escape your comfort zone so that you can widen your audience.

  • How you can become the consistent element that makes the difference between a lead and a client

  • Keys to eliminating behavior that can cause you to backpedal and prevent you from moving forward


 




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook 


@bsimpsonfitness on Instagram


@bsimpsonfitness on TikTok




Contact Beverley


Do you follow Beverley on Facebook or Instagram yet? What are you waiting for? Head over to Beverley Simpson: PT Profit Formula on Facebook and to

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

07 Dec 20215 Reasons Why Some Coaches Get Successful Faster00:42:30

We're back after a brief Thanksgiving hiatus, and on today's new episode, I am diving into the reasons why some people are so successful and what separates them from everyone else. We as fitness entrepreneurs often wonder why someone who does not have the certifications and knowledge we might can end up being more profitable than those of us who have been in the industry longer.


After helping hundreds of health professionals start and grow their online businesses, I've boiled down the invisible components that most people don't talk about when it comes to success in the space. If you're curious why some coaches seem to get successful faster, today's episode is for you.


You'll hear:
- Decision making.
- Owning your worth.
- Releasing attachment.


   


Don't forget to leave us a review on Apple Podcasts.




Join the Facebook community!


Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?


Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.




BSimpsonFitness
Links & Coaching Opportunities


10-Day Content Calendar  - A free social media content calendar that helps you discover exactly what to post for the next 10 days so that you get your next few high paying clients even with just a handful of followers.


Simple Selling - A free Instant Access training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics.


Create Content that Converts - Create compelling content that sets you apart from other fi

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

13 Apr 20215 Reasons You Might Be Struggling in Your Business00:30:51

What is currently holding your business back?


During this episode, I want to sit down with you all, look under the hood of your business, and help you figure out why you might be struggling. It can be so easy to look around at other businesses that you are up against or strive to be like and get bogged down by the weight of it all.


In this episode, I dive into:
- The necessity of empowering your potential clients.
- Deciding how to price your programs.
- How important it is to take time to look back at where you started.




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Simple Selling - A free training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics.


Create Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with just 100 followers – or your money back. Grab your lifetime access now for just $37!


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook 


@bsimpsonfitness on Instagram


@bsimpsonfitness on TikTok




Contact Beverley


Do you follow Beverley on Facebook or Instagram yet? What are you waiting for? Head over to

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

27 Jul 20217 Common Mistakes Struggling Coaches Make00:46:37

Coaches, this episode is a first for me.


I recorded this podcast live on both Instagram and Facebook. I typically don't work on Sundays, but I wanted to show up for folks in my groups in realtime to record today's episode.


Coaches, we're all susceptible to falling into various traps as we get our businesses up and running that end up holding us back or tricking us into false senes of security. However, success is not a secret. It's not this elusive beast that only the worthy capture or obtain.


Success is a system with accountability and proven results, and in this episode, I take a deep dive into some key components that you should look out for as you try to scale your business.


I dive into:
- The necessity of having a business model.
- Metrics, metrics, metrics...that matter.
- The importance of active listening and empathy.


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Don't forget to Subscribe on your favorite streaming platforms,
and be sure to leave a review via Apple Podcasts!


 




BSimpsonFitness Links


Simple Selling LIVE - A free 3-part live training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics. The training begins on September 15th. Register now!


Create Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with just 100 followers – or your money back. Grab your lifetime access now for just $37!


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook 




This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

30 Sep 2021A Ballerina's Journey with Strength featuring Diana Sorokova00:47:21

Diana Sorokova is a ballerina and strength trainer, and in today's episode, she joins me to talk about her journey and experiences, how she got into strength training, and how she helps others do the same. We also talked all about dancers and how she is able to help them get better with regards to being strong and being healthy as well since being a performer can be very demanding both physically and mentally.


We also broke down the types of dancers, their training and needs, and the things you as a trainer need to consider while working with dancers dancers. Then, Diana shared her experience with general population clients and how her app B.STRONG works.


Diana and I dive into:
- The challenges you encounter in training dancers.
- The impact of strength training to a hyperflexible and hypermobile dancers
- The recovery process for dancers, and the reasons why dancers seek help.
...and more!


   


Don't forget to leave us a review on Apple Podcasts.




About Today's Guest


Diana Sorokova is originally from Slovakia, which is where she began her dance journey. She started studying ballet at age 7, and by 17, she joined a professional ballet company in Slovakia. There she danced in each of their repertoire ballets as well as in some musicals and operas. Later, she studied at the Royal Conservatoire in UK. Her dance journey expanded to contemporary dance when she joined the premiere contemporary dance company in Mexico City, the Tania Pérez-Salas Compania de Danza. She has toured around Europe, Mexico and USA and spent five years in New York as a freelance dancer, experiencing different companies, participating in live events, photo and video projects, and found my passion in fitness which lead her to become a Personal Trainer.


Gaining experience in training clients on a personal level led her to develop her very specific training style, Ballerina Strong. Her training method has helped not just herself but all of her clients to become stronger, flexible, more energized, and elegant.


Diana Sorokova
Diana on Instagram
B.STRONG App




Join the Facebook community!


Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?


Head on over to Facebo

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

03 Nov 2020A Beginner's Guide to Marketing In Fitness00:58:53

I was absolutely thrilled to have Jill Coleman on the show today to share her 20 years of experience in the industry. She was the first business coach I had that truly resonated with me, and her success in the coaching industry speaks for itself. Her passion lies in coaching in the areas of mindset, body, and business, which she does via her flagship program, The Best Of You Coaching Club mentorship, as well as a few signature online programs, like the Mindset Makeover, the Food Obsession Boot Camp and my 52-week exercise program, the Total Training Experience.


Takeaways:



  • Tips to avoid the comparison trap when you rate your success against someone else

  • How to detach from outcomes

  • The truth about smoke and mirrors in the marketing industry side of fitness




About Today's Guest


Jill Coleman's work has been featured in SELF magazine, Family Circle, SHAPE, Women’s Health magazine, Prevention magazine and many online news outlets like Yahoo Health, LiveStrong.com and AOL’s That’s Fit.


 JillFit Website


Jill on IG


Moderation365 on IG


The Best Life Podcast


Jill’s Fresh Formula Course




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system i

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

15 Apr 2021A Closer Look at Women's Wellness with Meghan Barrington00:51:13

In this episode, Meghan Barrington joins me to discuss a variety of topics regarding women's wellness, looking at them through her unique lens. Meghan grew up doing all sorts of outdoorsy activities, played volleyball, and has a background in bodybuilding, and I jumped at the chance to talk about how a woman's body works and how it should be taken care of. We touch on how she intends to blend her various areas of expertise to educate her female clients on how to live better in their daily life.


Meghan & I dive into:
- The problem with kids specializing too early in sports.
- Sleep hygiene and what it means to run as an optimal human.
- How pelvic floor work can apply to women, men, athletes, and artists.


This is a great episode that everyone should check out, particularly though if you are dealing with female clients!




About Today's Guest


Meghan Barrington is currently pursuing her Doctorate of Physical Therapy at Baylor University. She is a Certified Athletic Trainer, Certified Strength and Conditioning Specialist, and Level 1 Precision Nutrition Coach. Her mission is to instill confidence and self-efficacy in others through movement and to encourage and enable them to take a proactive role in their own wellbeing. 


Barrington Kinetics


Meghan's Instagram




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Simple Selling - A free training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics.


Create Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with just 100 followers – or your money back. Grab your lifetime access now for just $37!


Beverley Simpson's PT Profit Formula &

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

12 Aug 2021A Performer's Guide to Being Stage Ready with Jonathan Munoz00:51:31

Today we have my good friend Jonathan Munoz joining us on this all-new episode of the PT Profit Podcast. Jonathan is a coach who works with stage performers, and he talks us through how he assesses performers and what makes that different from assessing a standard gen-pop client. In this episode, we also talked about prioritizing performers' fitness over aesthetic goals and what to focus on while training. Sometimes instead of aiming to hit the choreography that they feel is not yet perfect for them, a performer might instead look at honing in on the intermediary steps that get you from Point A to Point B. 


As a former performer myself, recording this episode was a treat! There are so many misconceptions that performers tend to live by, so I was pumped to break those down with Jonathan. Performers don't just need to attend classes specific to their skill. Performers are athletes, and so few of them recognize that fact. Jonathan and I talk about what performers can do while in production and during their "off seasons."


You'll get to hear Jonathan and I dive into:
- Things that performers should be focusing and doing in the "off season."
- What approach a trainer should take when training an arts performer.
- What performers should focus in terms of strength training.


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About Today's Guest


Jonathan Munoz has been in the fitness industry for eleven years, nurturing the ability to operate under different systems and frameworks to drive human performance. From the beginning of his career coaching young athletes to now training CEOs, young professionals, and Broadway performers, he has learned to optimize movement development and performance in a variety of disciplines. 


Jonathan strives to create a context in which an individual can develop resilience to face the demands of high performance by addressing smart training, conditioning, nutrition, stress, recovery, mobility, sport specificity, pre- and post-pregnancy, postural restoration, and more. 


Jonathan Munoz Performance
Jonathan's Broadway Athletes Program


Jonathan's FREE Broadway Week.
Jonathan on Instagram




Join my Facebook community!


Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?


Head on over to Facebook, and request access to my 

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

05 Aug 2021All About Bodybuilding with Alex Tilinca, a future Mr. Olympia00:53:56

Coaches, today I am so pumped to be introducing you to the future Mr. Olympia, Alex Tilinca. In this episode, we talked all about the misconceptions about the sport of body building. Alex helps take a close look at regulations and lack thereof, why there might not be regulations in some areas, and how that doesn't necessarily affect the competition. Everyone is unique.


We also talked about nutrition specifics and how being in your off-season can affect you. (Spoiler: This is a topic I also dive into with Jonathan Munoz next Thursday!) Alex also talks to me about how we can use some of the practices from bodybuilding and translate them to our gen-pop clients.


You'll hear me talk to Alex about:
- How to manage recovery and how to avoid illness.
- Carbohydrates and how wrong some people get them.
- How to determine if your nutrition plan works.


      F44e5c1a 6113 41bc a076 122a33dc81d7 




About Today's Guest


Alex Tilinca is a 20-year-old NPC bodybuilder from Long Island, New York. He is a coach for clients as well as a full-time college student. He also happens to be a transgender man but has never allowed this to define him or his capabilities.


Alex aims to be the first transgender man to make it to the Mr. Olympia stage.


Alex Tilinca on Instagram 
Alex Tilinca on YouTube
Alex Tilinca Newsday Article
Alex Tilinca Mirror Article




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Looking to interact with other trainers, clinicians, and health and wellness professionals? Head on over to my free Facebook group to request access.


Inside the group, I share daily content as well as lead live trainings that you won't want to miss.




BSimpsonFitness Links


Simple Selling LIVE - A free 3-part live training designed to help personal trainers, physical therapists, and other health & wellness professionals genera

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

26 Nov 2020All About Powerlifting with Solana Lewis00:55:51

I sat down with IPF World Champion powerlifter, Solana Lewis who currently holds the Junior American Squat record for the 63kg weight class.


In addition to over 4 years of coaching, she holds her bachelors degree in Exercise Science and is extremely passionate about helping her clients master movement.


In this episode you'll discover:



  • Common misconceptions in powerlifting

  • When to train skill and when you to train technique.

  • How to program hypertrophy and strength training.

  • Bodybuilding isn’t the same as powerlifting.

  • The missing components people miss when training for a meet versus for fitness

  • Programming rest when you’re in a meet

  • Pelvic floor health in powerlifting.

  • The importance of being a female coach in powerlifting.


If you love this video, you're going to LOVE Solana's brand new training UStrong90. Grab your spot here: Reserve Your Spot




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook


@bsimpsonfitness on Instagram


@bsimpsonfitness on TikTok




Contact Beverley


Do you follow

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

12 Nov 2020All About the Food with Erin Murray01:06:39

In today’s episode, Erin talked to us about a myriad of topics ranging from the science of food and neurochemical dynamics of behavior to how we can break down really complicated nutritional and chemical processes without overwhelming clients and therefore improve client adherence. In short, I really felt that in this episode Erin captures the “art of science” if you will, and I’m sure this is one you won’t want to miss.


In this episode you’ll learn:
- How to inspire clients to adhere to behavior change
- Tips for battling misinformation and regulating the food culture your client and many trainers struggle with
- The microbiological reasons why gut health affects the entire body and why the approach to everyone should be different




About Today's Guest


Erin Murray is a nutrition, health, and strength coach that that splits her time between clients and academia. Her passion for science and whole foods directs much of her work, where she focuses on transforming biochemistry into delicious meal ideas, actionable steps, and sustainable new lifestyles for her clients. 


If you love this episode, then you're going to LOVE Erin's new program, NOURISH, which kicks off January 11th. Learn more here: https://www.erinmurraywellness.com/nourish


Erin's Instagram


Erin’s Recipe Website


Erin Murray Wellness




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

02 Nov 2021An Offer a Day Keeps the Debt Away00:50:34

Coaches, today it's just you and me, and I'm sharing my experiences building my business. I dive into how I manage to maneuver when I fall into traps and how I've turned things around. I also unpack what an offer is, what its role is inside of your business, and the strategies you can implement to in order to cater clients all year round. We will also tap into the most important thing your business should have that will make it profitable.


Today I dive into:
- Common mistakes that struggling entrepreneurs make.
- Running an evergreen and a launch business strategy.
- Components of running a profitable business.


   


Don't forget to leave us a review on Apple Podcasts.




Join the Facebook community!


Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?


Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.




BSimpsonFitness
Links & Coaching Opportunities


Simple Selling - A free Instant Access training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics.


Create Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with just 100 followers – or your money back. Grab your lifetime access now for just $37!


Beverley Simpson's PT Profit Formula - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.




This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

23 Sep 2021An Osteopath's Journey with Dr. Dani Antonellos00:52:52

Today we have the brilliant Dr. Dani Antonellos joining us from Australia, and we talked all about her journey as an osteopath and what bought her into that practice. We also tackled the differences between a physio and an osteopath as well as the crossover between physical therapy and personal training.


Dani shared with me about her teaching practices, including what makes it stand out from other trainers. We talk about how is she educating both clients and other fitness professionals, and we dive into the topics of Bracing, Hip Hinge and Breathing. She also shares with me how she manages her own pain and her experience in growing her business during the pandemic.


You'll hear Dani talk to me about:
- Everyday movements you should pay attention to.
- Understanding core training.
- When to know when you need to change or continue a program.


   


Don't forget to leave us a review on Apple Podcasts.




About Today's Guest


Dr. Dani Antonellos is an Osteopath and Exercise Rehabilitation specialist from Australia. She has been a personal trainer since 2013, working with patients ranging from beginners to competitive athletes. She has also worked as a coach in Hattie Boydle’s team “The Sports Model Project.”

In addition to coaching, Dani competes as a professional WBFF Bikini Athlete and has been a high level tennis player for 15 years. She also hosts the Level Up podcast alongside Sharelle Grant..


United Health Education
Dani on Instagram
Level Up Podcast on Instagram




Join the Facebook community!


Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?


Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.




 BSimpsonFitness Links




This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

18 Jun 2020Become Your Own Health Advocate in the Current Medical System00:41:51

On today’s episode of the PT Profit Podcast, I get the chance to speak with Aleena Kanner about stress management. Stress can affect your GI system and hormone regulation. It’s a really interesting conversation! Tune in to hear our discussion about this and more.


We discuss:



  • Aleena’s fitness background and the “stress bucket” analogy.

  • Eastern vs. Western medicine.

  • Digestive symptoms and how to spot them.


Mindful Moves For Stress
Aleena’s Website
Aleena on Instagram
Move Your Brain, Move Your Body Podcast




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook 


@bsimpsonfitness on Instagram


@bsimpsonfitness on TikTok




Contact Beverley


Do you follow Beverley on Facebook or Instagram yet? What are you waiting for? Head over to

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

12 Jun 2020Becoming a Better Fitness Professional00:29:51

Welcome to the PT Profit podcast! During this inaugural episode, we dive into how fitness professionals can improve their business models and why this is a topic so close to my heart. Live the life you love without resorting to sleazy tactics! 


I talk about:



  • The pressure that comes with being a solo-podcaster.

  • Setting the tone for this podcast.

  • What I’m bringing to the table.

  • The lowered expectations set for mothers.


...and so much more!

Join me on this journey.


 




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook 


@bsimpsonfitness on Instagram


@bsimpsonfitness on TikTok




Contact Beverley


Do you follow Beverley on Facebook or Instagram yet? What are you waiting for? Head over to Beverley Simpson: PT Profit Formula on Facebook and to @bsimpsonfitness on Instagram, and f

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

31 Aug 2021Becoming Your Own Health Advocate While Building a Fitness Empire with Holly Perkins00:55:45

Today's episode was a privilege to record, and coaches, it is such a pleasure to share this interview I conducted with Holly Perkins. Holly was voted "Top Trainer to Watch" by Shape Magazine, and I knew that when we booked her, this interview would be amazing. Our conversation, however, did not just meet my high hopes and expectations; it blew me away.


In this episode, Holly shares with me how her own health journey created significant hurdles while she was at a peak in her career. Since then, she has transitioned her business entirely to the onIine space. We take a deep dive into the benefits of being a virtual coach and knowing your worth. The importance of not dismissing changes as "but" and instead embracing them as "and" was an undercurrent that we brought to the forefront later on in the episode.


This episode is an absolute must listen for FitPros and other entrepreneurs.


Holly & I talk all about:
- How to stay in the game and keep up with what you are doing.
- The power of transformation.
- Determining the value of your service.


     


Don't forget to leave us a review on Apple Podcasts.




About Today's Guest


Holly Perkins is a Certified Strength and Conditioning Specialist, women’s strength expert, and speaker. A childhood love of fitness led Holly to Penn State University where she received a B.S. degree in Exercise Physiology and Nutrition. Her love of big city culture led her to New York where she started her career as a personal trainer. 20 years later, a love for helping people turned into a deep passion, and Holly lives, breathes and thrives on health and fitness to this day.


Holly is the author of Lift to Get Lean and a contributing writer for numerous magazines including Women’s HealthPreventionSELFShape and Fitness. As a personal trainer, she has worked with the world’s most famous names, including a presidential candidate. She is skilled on camera and can be seen in numerous exercise videos, educational videos, and has appeared on HSN, E! Entertainment, and Extra. Holly sits on the Westin Wellbeing Council with Arianna Huffington, Andy Puddicombe and Ashley Koff. In 2015, Holly launched her Women’s Strength Nation movement in partnership with Westin Hotels and Resorts.


Holly Perkins
Holly on Instagram


This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
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13 Oct 2020Beginner's Luck Explained00:18:38

In today’s episode, I wanted to share my thoughts on what many call “Beginner’s Luck” - that magical phrase that we often use when we see another person’s success who is starting out in their marketing journey...and maybe uttered more often during a time when we are struggling with feelings of Imposter Syndrome and comparing ourselves to others. One important thing to realize is that there are some actual reasons why Beginner’s Luck is a thing, but also our approach to how we’re presenting ourselves, our services, and how we are reacting to the successes that we do have can make all the difference.  


Takeaways:



  • What three things that beginners have and do that automatically create a better chance of success for themselves

  • Why it’s important to understand market saturation vs. market sophistication

  • How the mindset a beginner automatically is set up for success


 




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook


@bsimpsonfitness on Instagram


@bsimpsonfitness on TikTok






This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

03 Sep 2020“Best Of” Series - How to Simplify Complex Training Concepts01:00:53

In our “Best Of” the PT Profit Podcast we look back at guest Katie St. Clair, who shares some essential components of training and mindset for both trainers and clinicians that will simplify the process regardless of whether you’re starting at the beginning or growing an established  business.


 In this episode, you’ll hear:



  • How to find a balance when you find yourself experiencing “The Coach's Curse” so you don’t self-sabotage 

  • Keys to boosting your self-confidence regardless of your experience or if you are jumping back in the game again after time away or becoming a parent

  • Effective ways to push through your fear of judgement that may be holding you back


Katie on Instagram
Katie’s website




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook


@bsimpsonfitness on Instagram


@bsimpsonfitness on TikTok




Contact Beverley


Do you follow Beverley on Facebook or Instagram yet? What are you waiting for? Head over to

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

15 Oct 2020“Best Of” Series - Raise the Fitness Industry Standard with Compound Performance00:49:02

In this installment of our “Best Of” Series, we look back THIRTY episodes to one of our most popular of the PT Profit podcast, Episode 6 with Compound Performance gurus Kyle Dobbs and Matt Domney, who share their thoughts on using critical thinking and communication to raise the standards of individual training programs and best serve your clients. 


You'll hear us discuss:



  • How the language you use to train your clients can be applied to any demographic and fitness level in the most efficient way possible

  • Ways to use your environment to give context to the information you provide 

  • Why trying to prove how much you know can backfire on you and your client 


Compound Performance Website
Matt on Instagram




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook


@bsimpsonfitness on Instagram




This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

20 Oct 2020Brick and Mortar Business In the Time of Covid00:58:47

On today’s episode, I was delighted to talk to Michael Keeler about what it takes to build a successful community for a brick and mortar business, from both an employee and client standpoint and how that has been critical for business in the time of Covid. Michael’s unique approach combines his hands-on experience as a business founder and CEO with expert coaching and consulting skills to help entrepreneurs reach their goals faster and with less stress. Mark Fisher Fitness has been featured in Forbes, the New York Times, The Huffington Post, and The Wall Street Journal, for making waves in the fitness industry for its unprecedented growth, industry-leading results, and unique approach to culture. 


You'll hear us discuss:



  • How to create a community for your business and why it is essential, especially in today’s ever-changing environment

  • Learn the key ingredients to a dynamic and healthy culture for a business

  • Renewal activities and tips for managing stress as a business owner


Business for Unicorns Website


Mark Fisher Fitness Website


Business for Unicorns IG


Mark Fisher Fitness on IG




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.




This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

06 Jan 2022Bringing the Personal Back to Personal Training with Semaj Hunter00:52:53

The grind of training and the constant noise of how we "should" be doing things can bog us down as coaches and clinicians. We can lose our way and diverge from the mission we set out on.


Without keeping our authenticity intact, staying on message becomes increasingly difficult, and coaches, our clients are with us for a reason. Staying true to yourself and to them will help you continue to provide the quality service they are seeking.


Thankfully today I have my friend and PT Profit Formula member Semaj Hunter joining me to talk about cutting through all of that to remain authentic. We have a fantastic conversation about remembering who we really are and the importance of treating human beings like humans.


We also discuss why your individuality is worth compensating. As you build your business and market what sets you apart, you should not be afraid to charge for those special s only you can bring your clients.


In addition to fitness, Semaj is a passionate traveller, and we dive into the importance of consistent exercise and fitness in your daily life. It can be easy to let your fitness goals slip through the cracks while working or traveling, but Semaj strives to make sure each of his clients is able to meet their needs despite their hectic schedules and busy lives.


Semaj joins me today to talk about:
- Missing and invisible components within the fitness industry.
- Learning how to pivot and evolve when you hit a point of resistance.
- Authenticity and the steps you can take to make sure you convey it.


   


Don't forget to leave us a review on Apple Podcasts.




About Today's Guest


Semaj Hunter is a Remote Fitness and Nutrition Coach currently based in Mexico. He works with clients who are ready to let go of the stories they have been handed for what fitness and nutrition are and helps them develop their own framework for achieving their goals.


Semaj has been in the industry for almost 10 years and continues to find passion for the work he does with each client. He is constantly on the move but will regularly stop for a good meal, a stiff drink or to make meaningful connections.


Semaj Hunter on Instagram
Semaj on Twitter




Join the Facebook community!


Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?


Head on over to Facebook, and request access to my 

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

23 Mar 2021Build Your 90 Day Content Plan00:21:23

Coaches, plan time to save time.


Ever since I brought up on my Instagram how I had planned weeks worth of content, I have had strangers, colleagues, and clients DMing me asking what I had done. In this podcast, I outline the various ways you can build out your content plan with the end goal in mind.


In this episode, you'll hear me talk about:
- The different phases of my content cycle.
- Why repetition is a good thing and how that repetition can vary.
- How to nurture your following through content.




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook 


@bsimpsonfitness on Instagram


@bsimpsonfitness on TikTok




Contact Beverley


Do you follow Beverley on Facebook or Instagram yet? What are you waiting for? Head over to Beverley Simpson: PT Profit Formula on Facebook and to @bsimpsonfitness on Instagram, and follow her and her team for additional daily content.



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
13 Jan 2022Build Your Breakthrough Year in 202200:34:24

Coaches, I know it's Fitness Thursday, but let's mix things up a bit.


I'm coming at you again with another Marketing ep today because it's launch week, and I am so pumped heading into '22 that I wanted to recap the good, the bad, and the ugly of '21 today.


Chances are, if you're listening to this podcast, you are a well-educated and fiercely driven trainer or clinician who strives to build your personal business and client list. My goal is to help my clients and my listeners not make my missteps and help you all overcome my obstacles before you even have to face them yourself.


Today I'm encouraging you to take a moment, reflect on the past year, and recalibrate so that you can make 2022 your business's breakthrough year.


Today I dive into:
- The importance of being present.
- Persevering through fear and discomfort to push your business to the next level.
- Being enough.


PT Profit Formula closes its doors today.  Are you in yet?  Visit www.ptprofitformula.com and say yes to yourself, your business, and the revenue you deserve.


   


Don't forget to leave us a review on Apple Podcasts.




BSimpsonFitness
Links & Coaching Opportunities


 


Beverley Simpson's PT Profit Formula - A 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.


Beverley Simpson's PT Profit Accelerator - A 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder.


 

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

26 Jan 2021Building Financial Freedom and Affluence with Mel Abraham01:03:01

Coaches, how financially prepared are you for life's curveballs?


In this episode of PT Profit Podcast, our guest Mel Abraham shares his wisdom on reaching financial liberation and what it truly means to be affluent. This episode will blow your mind, so get ready to take notes. Mel and I discuss how to make a conscious financial decisions, determining needs versus wants, calculating risk, and so much more.


You are going to hear me and Mel talk about:



  • The three critical outcomes of becoming an affluent entrepreneur.

  • Why living paycheck to paycheck might be a personal ego problem.

  • The two primary sides of an entrepreneur journey, one of which spoiler!  is wealth creation.


And more. Grab a pen and paper, and hit play on this great new episode.




About Today's Guest


Mel Abraham is a CPA by education but an entrepreneur by exhilaration, and Author of the #1 Bestseller, The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans & Freedom. He’s the founder of Thoughtpreneur Academy & Business Breakthrough Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. He has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. He’s a globally recognized thought leader, business advisor, CPA and financial expert sharing stages with a long list of Fortune 500 Companies as well as beacons in the business and personal development industry, from Arianna Huffington and Chalene Johnson to Brendon Burchard and Tony Robbins. When not speaking, training, mentoring or just being a little nutty you can find him working out or training in the martial arts. If not, he'll be creating experiences and memories with his beautiful wife, Stefanie by traveling to exotic places or hanging at the beach where they live.




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

02 Sep 2021Building the Durable Athlete with Cristian Plascencia00:56:52

Joining me today is Cristian G. Plascencia, co-founder of The Durable Athlete. Currently based out of Austin, Texas, Cristian's experience being a patient at a physical therapy facility led to what is now his life-long passion. I often say, "Either you are going to get the lesson that you need or the success that you want," and that personal mantra of mine further resonated as I talked with Cristian.


Cristian talks all about how he classifies and defines "athletes," and we have a great discussion on both mobility and breathing. We also break down burn out and how to avoid letting that get the best of you.


You'll hear us dive into:
- The two components that define "mobility."
- Breathing practices.
- Burn out and how to push through.


   


Don't forget to leave us a review on Apple Podcasts.




About Today's Guest


Cristian G. Plascencia is the the Co-Founder of The Durable Athlete and has spent spent his whole life trying to find the best equation to life to help maximize daily function and the longevity of our career. Starting at age 12 after a sports injury and realizing he enjoyed the setting, he spent 1000 hours at a physical therapy facility before leaving high school and heading into college. In college, he was able to intern with another physical therapy clinic out in Los Angeles County who exposed him to a holistic approach to health and fitness. It was the first time anyone had explained to him how nutrition, sleep, and our mental practices ultimately dictated the quality of everyday life as well as our physical performances. It was not too long after this realization and exposure to holistic health that he received a grant to conduct research on the effects of Whole Body Vibration techniques. This was a great exposure as it led him to eventually work with the strength and conditioning coach in assisting in the weight room with football and volleyball athletes. Cristian has since been able to travel and train with individuals like Earl Thomas, Andre Roberson, and Taylor Swift's reputation tour.


The Durable Athlete
The Durable Athlete on Facebook
The Durable Athlete on Instagram
Cristian on Instagram






This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

14 Sep 2021Create Clients on Demand01:18:24

For today's episode of the PT Profit Podcast, I'm giving you a replay of the free training and workshop that I hosted at the end of August called Create Clients on Demand. We tackled so much material during that training that I knew it would be useful to my podcast audience to publish it in audio form as well.


By the end of this episode, you will learn to identify some of the missing factors in your businesses as well as how to connect with your potential audience. I also share my knowledge regarding how to attract potential clients without being pushy and sleazy, and I dive into how you can build rapport with your audience using your content in just 5 minutes.


In this special training, you'll hear me dive into:
- the PT Profit Formula's 3 Pillars of Performance.
- what every business needs.
- the various types of sellers.


Be sure to register for Simple Selling Live. Simple Selling Live is a free 3-part live training that begins tomorrow September 15th. Can't make the live trainings? Don't worry! You can catch replays through the end of the month.  Coaches, if you're looking to find your ideal clients and make the revenue that you deserve within your own businesses, you don't want to miss out on this. Register here to secure your spot today!


   


Don't forget to leave us a review on Apple Podcasts.




Join the Facebook community!


Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?


Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.




 BSimpsonFitness Links


Simple Selling LIVE - A free 3-part live training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics. The training be

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

16 Feb 2021Create Consistent $10k Months00:24:32

Coaches, are you ready to level up your business?


In this episode, I uncover topics of my upcoming free 3-part LIVE training which starts on February 22. I go through my 3 Pillars of Performance that I personally use in running my fitness business. These are the factors that have helped me and my clients make consistent income.


In this episode, I talk all about:
- The 3 Pillars of Performance, which we'll unpack even further in my Simple Selling Live traing.
- What separates a successful and struggling coaches.
- The ability to decide.
...and more!




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook 


@bsimpsonfitness on Instagram


@bsimpsonfitness on TikTok




Contact Beverley


Do you follow Beverley on Facebook or Instagram yet? What are you waiting for? Head over to Beverley Simpson: PT Profit Formula on Facebook and to @bsimpsonfitness on Instagram, and follow her and her team for additional daily content.



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
02 Mar 2021Create Content with Magnetic Messaging00:51:19

Welcome back to another episode of PT Profit Podcast, coaches!


Do you write copy or just content?


Last week, I had the privilege of teaching hundreds of coaches in my Simple Selling Live training and engaging with them on Facebook, Instagram, and via text/email. Day 2 was so exciting to me that I had to turn that training into today's podcast.


In this episode, I talk about why writing persuasive, relatable copy is so important for your business, and I dive into each of the five types of content that I personally use for my business. 


During today episode, you'll hear me talk about:
- Why copy is so much more beneficial than content.
- Types of content, including the polarizing piece.
- The importance of keeping your content unique...and how easy that is to do.


I also talk about my PT Profit Formula program at the beginning of the episode. Doors opened yesterday, so be sure to head on over to the PT Profit website before the spots fill up!




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook 


@bsimpsonfitness on Instagram


@bsimpsonfitness on TikTok






This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

04 Jan 2022Determining Your Value and Pricing Your Services with Jen Gitomer00:31:05

Price. Cost. They can be scary words. A wide belief (or fear) among entrepreneurs, especially earlier in their careers, is that the more things cost, the harder it is to tell.


An increase in cost? Forget about it! Why would you want to scare off your existing clients.


No. No, no, no! Let's reset that mindset ASAP, coaches.


Coaches, today I have master of sales Jen Gitomer joining me to unpack all of that and more. Essentially born a saleswoman, Jen talks to me all about the complex relationship between price, value, yourself, and your business. It is so important that the customer believes they will be better off by working with you, and how can they do that if you do not believe in the value of your services to begin with?


I ask Jen to start off at the beginning for new entrepreneurs, and we dive into a way you can build that belief in yourself to appreciate your value and set your price accordingly. Once you decide on the price, Jen walks us through exactly why you should not be afraid to announce that and tell potential customers when asked. Or even before you are! You can't be afraid to sell unless you want to stay the best kept secret.


You do not want to miss this empowering episode, especially those of you who have an uncomfortable relationship with sales.


Today, Jen and I talk about:
- The potential trade-off between increasing cost and losing customers. (Spoiler: Sometimes it balances out.)
- The intense power of belief and how that translates to pricing and purchases.
-  How important testimonials are.


   


Don't forget to leave us a review on Apple Podcasts.




About Today's Guest


Jen Gitomer is obsessed with helping service professionals, coaches and entrepreneurs like you make more money.



After selling millions of dollars throughout her 15+ year career in sales, writing a best-selling book on sales, and growing 3 businesses, she knows exactly what it takes to grow your business from just barely surviving to thriving.


But it wasn’t always easy. Jen had a defining moment that changed everything. There she was, on the ground, consciously aware that she had just blacked out.  From the outside, it looked like she had built a successful career, but on the inside, she felt like she was no longer living - she was existing. Realizing that your financial success does not have to be dependent on working 100 hours/week and that your mind, body and spirit deserve more, Jen’s business and her life.


Your biggest breakdown may be the catalyst for your biggest breakthrough. And that breakdown was just the break she needed.


Jen has made it her mission to help female entrepreneurs make a lot of money without having to work ALL.THE.TIME.


Jen

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

23 Feb 2021Enneagram with Nicki Wilson01:13:18

We are back today with another brand new PT Profit Podcast, and I had a blast making this one, coaches. One of my best friends, Nicki Wilson, joined me for today's episode, and we talk all about the Enneagram types.


Do you know how to best interact with everyone around you?


Coaches, Enneagram helped me understand my friends, my clients, and my employees so much better. I find it so helpful in determining the best ways to communicate with folks. It has improved personal relationships and business endeavors. Nicki gives us some background on the Enneagram in this episode as well as takes a deep dive into all nine types.


In this episode, Nicki and I talk about:


- What "Enneagram" is and how you can use it.
- How compatible personality types lead to good clients and employees.
- The nine Enneagram types.





About Today's Guest


Nicki Wilson is a trainer and body image coach who has been using the Enneagram for years to help her clients reach their goals.




YourEnneagramCoach.com

Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sale

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

05 Apr 2022Exploring the Quantum with Enrique Delgadillo00:50:07

As high achievers, we tend to be the harshest critics. We tend to be hard on ourselves and push ourselves to burnout and breakdowns just to get what we want.


In this episode we have the famous motivational speaker, Enrique Delgadillo, and here we talked about a lot of things that always lead to self-contentment. In some of Enrique's words, "Don't fight it and don't resist it." What you have right now is what you signed up for. You are meant to experience it, whether you like it or not.


This episode is so jam-packed with life lessons that will definitely make you a better version of yourself. You will be reminded of how important the journey is rather than the goal or the achievement. What's the real meaning of karma? Why word quantum is included in this interview? How important is it to be thankful for what you have.


For your reference:


00:00 Intro
02:15 About Enrique Delgadillo
05:24 The awakening of my calling
06:48 How mentorship molded me to be what I have become.
10:26 Karma and Dharma
16:46 Enjoy the process or journey and learn from it.
24:27 How to be aware and be content in the moment.
29:56 The Quantum
34:03 Being Grateful
40:04 Where does self-lack come from and how to fight it?
45:29 Difference between Feeling and Emotion


 


   


Don't forget to leave us a review on Apple Podcasts.




About Today's Guest


Enrique Delgadillo is a famous Motivational Speaker, who was born on December 28, 1981 in Mexico. Self-help author and motivational speaker who’s risen to fame online. His Live Incredibly brand is aimed at human betterment thought thought process adjustment and sells online courses in his techniques.




Join the Facebook community!


Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?


Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post a

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

08 Feb 2022Focusing on "Know, Like & Trust" is Killing Your Business00:20:18

Coaches, if you've been following me for any amount of time, you know that I love messaging. Getting your message out there is vital.


No one wants to remain the internet's best kept secret.


However, the only way to make more money in 2022 is to get your offer out in front of your followers and turn them from people into prospects into purchasers.


There are a lot of sources out there that insist you need to build a steady rapport with your social media followings to entice them to make their purchases, but what if you don't fully understand what that means? Are you spending too much time trying to get to know your following that you are not actually zeroing in on makes sales?


Today I'm breaking down how that intense focus on "know, like and trust" might be holding you back from getting the revenue that you deserve. 


Today I'll unpack ideas such as:
- You are not your business.
- Relating to your client' needs should take precedent over trying to be popular.
- What the trust factor actually means in that component trio.


   


Don't forget to leave us a review on Apple Podcasts.




Join the Facebook community!


Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?


Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.




BSimpsonFitness
Links & Coaching Opportunities


10-Day Content Calendar  - A free social media content calendar that helps you discover exactly what to post for the next 10 days so that you get your next few high paying clients even with just a handful of followers.


Simple Selling - A free Instant Access training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics.

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

30 Dec 2021Heart-Centered Coaching NBA Athletes with Mike Guevara00:55:17

Coaches, it is my pleasure and my privilege to introduce you to the passionate and kind-hearted Mike Guevara. Coach Mike G serves the competitive playing field that is the NBA. During our conversation, he dives into his athletic background and experience moving into the world of professional sports. If I've got any aspiring pro basketball players listening, then this episode is definitely for you because Mike and I discuss the process of being drafted into the NBA.


Coach Mike G exudes qualities that all great personal trainers should have: compassion, kindness, and overall caring nature. During our talk, he talks to me about client-trainer relationships and how things such as trust and compliance need to be earned. It is important to meet your clients where they are at when they are celebrating and in pain.


We also went into early specialization and accessibility. We all know that not every one has access to high-level sports clubs and teams growing up. Mike and I talk about how someone can be resourceful getting their younger athletes beneficial training and inspire their kids to be the best athletes and people they can be.


In this episode, Mike and I discuss:
- How proper training makes a true impact...which includes properly preparing your own child in grade school sports.
- Compliance, trust, and the importance of interpersonal communication.
- Why you should not do personal training solely for money.


Don't forget to sign up for my upcoming free live trainingFitBiz Bootcamp. The training begins on January 3rd. Join me, and learn to master the same pillars of performance that have helped me and my clients generate consistent $10k-$40k months.


   


Don't forget to leave us a review on Apple Podcasts.




About Today's Guest


Mike Guevara started coaching in the performance field in 2008. Upon graduating from Cal State Northridge with a B.S. in Exercise Science in 2010, he worked as a performance intern and ultimately a coach at The Factory Training for 5 years. He was then offered ownership and served as Director of Performance at The Factory Training where he oversaw and serviced multiple NFL, NBA, and MLB athletes along with youth, high school, and college athletes.


In late 2011 to 2013, Mike received an opportunity to work and travel with Belarusian pro tennis player Victória Azárenka as her personal Performance Coach. After 2 1/2 years, Victória captured 51 weeks of a world #1 ranking and two Australian Open Titles among many other career accomplishments. He was asked to return to the team in Jan 2016 and helped her achieve the “Sunshine Double” which only two other woman in WTA histo

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

15 Mar 2022How I Sold $40k in One Day with Ten 15-Minute Calls00:57:10

Success, business, and coaching are all funny things. They are, in essence, living things.


They grow, shift, and change, and despite what some programs make business out to be, there's no "right" way to do it. You need to find the aspects that are in alignment with you.


That's where I'm at today and digging into deep as I, surprise, launch a new 90-day cycle of the PT Profit Formula this week.


I've run this program live and then via a portal since 2020, and I have spent a lot of time thinking about the various aspects of how it is all presented and then digested lately. Doing so has led me come up with a fantastic new way to release the Formula program in a way that will benefit each coach going through the process.


Today I unpack:
- Why I am reevaluating how I teach my clients.
- The cohesive bond that forms within group coaching programs and masterminds.
- How having zero qualms selling helps me close sales.
...and so much more. Join my private Facebook group for Online Fitness Marketing Professionals for additional content and more information on my courses and programs.


   


Don't forget to leave us a review on Apple Podcasts.


Beverley Simpson's PT Profit Formula & PT Profit Accelerator
PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.
- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder.


  

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

08 Oct 2020How Macros Retired Her Husband from Corporate00:43:59

Today we got to speak with Eve Guzman, the founder of the Macro Mentorship Program, the unique macro nutrition + business coaching course. Eve turns health coaches and nutritionists into macro experts, increases their re-sign rates, builds their confidence with nutrition coaching, streamlines their client management systems while scaling their businesses. She is an internationally-acclaimed nutritionist, business coach, public speaker, and PEOPLE Magazine 'Half Their Size' ambassador. She is the creator of the G-Transformation Academy, which aims to help women ditch fad diets, lose weight, and eat real food without being restricted. She has personally lost more than 150 pounds through exercise and her macro nutrition philosophy, going from obese to a nationally qualified figure competitor.


Takeaways:



  • How the experience of being your OWN coach before can shape your approach to your client

  • What coaches need to know about the role that macros can play in your client’s transformation

  • Tips to navigating the terrain of empowerment, body image, self-esteem, and weight loss


Eve on Instagram


Eve’s Website




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook


@bsimpsonfitness on Instagram


@bsimpsonfitness on TikTok




This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
20 Aug 2020How to Assess and Train Your Client00:51:42

I had an amazing conversation with Chris Kelly about assessing  movement and increasing performance for clients whether they are general population or professional athletes and tools that you can implement today to become an even better coach for your clients. Having been a competitive athlete whose life was impacted by injury and recovery,  he specializes in working with people using specific strength training exercises and nutrition  to help maintain and improve a better quality of life.


Some essential takeaways:



  • The difference between an education and implementing an education

  • Ways to deal with client buy-in for exercises best suited to them using their own language

  • Tips to start building principles of a solid business foundation


Chris Kelly’s The Fitness Rehab on IG
Chris Kelly Vocal Fitness IG




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook 


@bsimpsonfitness on Instagram




This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

23 Nov 2021How To Be a VIP in Your Business00:21:37

Coaches, today I am going to discuss a very important component every business should have. Sure, every business should have a VIP client to serve, but that's not what this episode is about. Today I am talking about how you can be the VIP of your own business. I dive into the things you need to know and do in order for you to run your business with authority. VIP to me is not the usual "Very Important Person." Today I'm breaking down how it's also Visible, Influential, and Profitability (and/or Personal Power).


Today you'll hear:
- The #1 component of a successful business.
- How to be influential.
- Convincing yourself to be the authority.


   


Don't forget to leave us a review on Apple Podcasts.




Join the Facebook community!


Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?


Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.




BSimpsonFitness
Links & Coaching Opportunities


10-Day Content Calendar  - A free social media content calendar that helps you discover exactly what to post for the next 10 days so that you get your next few high paying clients even with just a handful of followers.


Simple Selling - A free Instant Access training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics.


Create Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with just 100 fo

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

09 Sep 2021How To Bring Complex Concepts into Your Practice with Dr. Mike DeMille00:55:29

Joining me today is Dr. Mike DeMille of Divergence Physical Therapy and Wellness. Mike shares with me his experiences on how a sports injury led him to wanting to enter the world of physical therapy himself.  Mike talks to me all about the Postural Restoration Institute (PRI) and receiving your PRC certification. We also dive into how to simplify complex concepts and the implementation involved. Our conversation covers how that applies to FitPros, athletes of varying levels, and even in regards to our gen-pop clients. 


You'll hear Mike and I discuss:
- Who can get PRC certified.
- When to expect a client result.
- One of the most important things that separates a successful coach from the rest.


   


Don't forget to leave us a review on Apple Podcasts.




About Today's Guest


Mike DeMille is a Postural Restoration Certified practitioner who treats patients dealing with chronic pain and progresses his patients back to an active lifestyle of weight training and their other favorite healthy activities. Mike graduated from Springfield College with a Doctor of Physical Therapy where he also pitched for the varsity baseball team.


Mike uses his unique skill set and knowledge base to provide corrective exercise, neuromuscular re-education, and capacity training while recognizing the natural asymmetries of the human body to provide a custom plan of care and optimize results.


Divergence Physical Therapy and Wellness
Divergence PT's Solidify Course
Mike
 on Instagram




Join the Facebook community!


Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?


Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.




 BSimpsonFitness Links




This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

16 Jul 2020How to Build an All-Encompassing Wellness Brand00:54:37

In this episode I had a chance to sit down with the creators of One Health in Ireland, which incorporates Pilates, Physiotherapy, Yoga and Nutrition in their wellness brand, to discuss many of the details and dynamics of creating a fitness business that covers a myriad of services - and the delicate balance it entails.  


In this episode, you’ll hear:



  • How to avoid some of the most common mistakes when starting a fitness business

  • Key ingredients to maintaining a successful working relationship with your business partner

  • How to understand the link between adherence and emotional response


One Health on Instagram


Tommy on Instagram


One Health Website


One Health on Facebook


One Health on Linktree




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook 




This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

29 Oct 2020How to Build Mental Resilience for Athletes and Coaches00:56:40

Dr. Lisa Lewis is a licensed psychologist with a passion for strength training and fitness. Lisa specializes in working with athletes, athletically minded and achievement oriented clients who come to her practice to pursue a personal goal or enhance motivation to pursue goals. She also provides workshops and consultations for personal trainers and strength coaches, both for their own professional development, and to enhance their communication and motivational skills with their clientele. 


Lisa earned her doctorate in Counseling Psychology with a specialization in Sport Psychology at Boston University, and her doctoral research focused on exercise motivation. She is also a Certified Drug and Alcohol Counselor, and teaches psychology courses at Northeastern University. She currently provides psychotherapy and consultation services at her private practice in Brookline, MA, and online.


Takeaways:



  • Why there is a stigma about the term "self-care" even though it’s one of the main struggles for trainers and coaches 

  • Why coaches need to know about how to deal with their clients’ from a psychological standpoint

  • What dynamics are involved in understanding and accepting emotions


Dr. Lewis’ Website:


Dr. Lewis on IG 


Dr. Lewis’ “Psych Skills for Fitness Pros” Course


Dr. Lewis Recommends: The Lisa Feldman Barrett TED Talk




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Prof

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

21 Jul 2020How to Build Personal and Business Wealth00:42:55

In this episode I talk with the owner of Forbes-recognized business Financially Intentional about pushing past the stigma of talking about wealth and shifting your thought process so as to create habits that will allow you to grow your business and live your life on a financially healthy foundation.


In this episode, you’ll learn: 



  • Why changing your mindset about money in regards to your life can make all the difference

  • Key tips for those initial changes that will help you build a healthier financial life

  • What is the very first and most important question you have to ask yourself that will begin the process to building your wealth 


Financially Intentional on Instagram


Financially Intentional on Facebook


Naseema’s Website


Nurses On Fire Podcast


Nurses On Fire Podcast on Instagram




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook&n

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

08 Sep 2020How to Build Your Brand00:44:36

While working in the graphic design corporate world and eventually becoming a personal trainer as well, Jennifer Dmuchowski discovered her new passion for her life through the combination of design and fitness. Over the last four years Jennifer helped create a boutique fitness gym from the brand and marketing side to the fitness development and training aspect which eventually led her to take the leap and go out on her own creating her own business. Covering topics from building your brand to social media development, Jennifer’s goal is to empower fitness professionals to learn how to create their own business and brand through the power of marketing and design.


In this episode, you’ll learn:



  • Keys to learning how to find your voice and your brand

  • How to navigate the transitions of in-person to online in a post-Covid era

  • The psychology behind design and the impact it makes on potential clients


Jennifer's IG


Jennifer’s Website




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook


@

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

01 Oct 2020How to Build Your Model Based On An Assessment01:11:21

Today was a fantastic deep dive into the fundamentals of using the assessment in process, business, and buy-in and get tangible results that will get the client what they want. 


I spoke with Alex Effer, an Exercise Physiologist and Strength and Conditioning Coach with training in Postural Restoration Institute and Dynamic Neuromuscular Stabilization based out of Toronto, Canada. Having worked with and presented for clients ranging from professional and semi-professional athletes to executives to those suffering from chronic diseases, Alex is sought after for his knowledge by fitness and rehabilitation professionals who want to develop a coherent principles-based model to systemize their assessment and treatment.


Takeaways:
- Assessing clients in this new online era
- How trainers can integrate the most effective exercises possible
- Managing realistic expectations for their abilities and the process 


Alex on IG


Resilient Education


Resilient Education Free Masterclass Tues Oct 6th @4pm “Discover How to Master Your Virtual Assessment.”




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook




This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

09 Jul 2020How to Create A Network of Physical Therapists for Personal Trainers00:53:12

In this episode of PT Profit Podcast, I got a chance to talk to Paige McNerthney about bridging the gap between physical therapists and personal trainers so as to work together and bring about success for their clients.


In this episode, you’ll learn:



  • The main reasons why there is often a disparity between the two professions even though their goals are the same - and how to approach it differently

  • Why outside referrals can actually deepen your relationship with your client 

  • Ways to widen your your network so as to develop solid working relationships between between the two fields 


Paige on IG


Paige's website


Paige on FB




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook 


@bsimpsonfitness on Instagram


@bsimpsonfitness on TikTok






This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

13 Aug 2020How to Create Building Muscle Buy In from Female Clients00:44:22

In this episode, Candace talks to us about her odyssey from weightlifting newbie to physique competitor to personal trainer and business owner while addressing an issue that many trainers find in their business: helping their female clients push past their fear of building muscle and the ideology that only extreme calorie deficit and cardio will get them the results they need.


 In this episode, you’ll hear:



  • Why being able to speak to certain experiences in your own fitness journey can be the bridge between your client and training adherence

  • How to adjust your programming for working out at home so that clients continue to see results when gyms are shut down - and for online training in general

  • Tips for programming cycles for strength training nutrition


Candace on IG


Candace’s Website




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook 


@bsimpsonfitness on Instagram


@b

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

25 Aug 2020How to Create Content for Your Client00:56:18

In this episode,we’re talking about what type of content you can create TODAY to start attracting and connecting with your ideal client. I’m sharing with you one of the most popular training installments of last week’s free PT Profit Formula Challenge - Day 3. 


I talk about:



  • The five essential types of content for you to use

  • The proven formula for putting those content types into action

  • Tips for navigating communication with your ideal client on social media




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook 


@bsimpsonfitness on Instagram


@bsimpsonfitness on TikTok




Contact Beverley


Do you follow Beverley on Facebook or Instagram yet? What are you waiting for? Head over to Beverley Simpson: PT Profit Formula on Facebook and to @bsimpsonfitness on Instagram, and follow her and her team for

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

17 Aug 2021How To Create Value Without Adding More Information00:29:10

I have been sitting on this podcast's subject for ages, coaches, and my clients have been poking me and prodding me to talk about it for about as long. Now that launch season is upon us, there is no better time to dive into a topic that will help all of my PT Profit Podcast listeners.


Today we will be going through the things you can do to add value for your clients without overwhelming them with more information. Bombarding your clients with too much information can lead them feeling stuck, like they can't catch up with the things that you are feeding them. It leads to analysis by paralysis, which I have experienced myself in various situations. That's why today, I'm talking about the things that I did to persevere through that paralysis while still retaining valuable information.


You'll hear me talk about:
- Three ways you can add value for your client.
- The true meaning of implementation.
- Providing clarity to enable your clients to take inspired action.


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Also check out Episode 61 on the Enneagram featuring my friend Nicki Wilson.




Join my Facebook community!


Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?


Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.




BSimpsonFitness Links


Simple Selling LIVE - A free 3-part live training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics. The training begins on September 15th. Register now!


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.




This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

18 May 2021How To Decide on Your Guidance00:43:21

"It all comes down to what works will for you in terms of your learning style."


In this episode, I will go through the types of guidance that you can find to help you grow as an entrepreneur. There are many different types offered by a variety of coaches that range from financial to spiritual.


You'll hear:
1. The pros and cons between various types of avenues of learning, including 1-on-1 coaching, DIY, and a Mastermind.
2. Three key qualities that a successful person has.
3. Tips on how much money you should consider allocating toward your educational growth.


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Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Simple Selling Series - A free 4-Part Video Training designed to help personal trainers, physical therapists, and other health & wellness professionals generate their first 6-figures online without resorting to sleazy sales tactics. The new and improved series is released on May 17th. Sign up now to save your spot.


7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your produc

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

27 Oct 2020How to Find Personal Training Clients Online00:31:27

This is a top question I get asked by so many of my clients, and so I thought it would be a wonderful topic to dive into. Join me as I discuss eight strategies you can utilize to find your ideal client online. 


You don’t have to have a huge following on social media to be able to find clients. What you do have to have is a willingness to put in some time and effort...and you’ll be surprised how quickly it will change. 


I also include an entire post that you can use today that can get your message out and find your Ideal Client. 


In this episode, you’ll learn:



  • How to approach the various types of clients you have had both past and present for referrals

  • How our own tunnel vision about ourselves affects how we perceive possible clients

  • Tips for direct outreach that are tried and true from the field 




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook


@bsimpsonfitness on Instagram


@bsimpsonfitness on TikTok




Contact Beverley


Do you follow Beverley on Facebook or Instagram yet? What are you waiting

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

05 Nov 2020How to Find Your Alignment in Life and Business with Cari Li00:54:06

In this episode, I got to learn all about the benefits of being in alignment with my friend Cari Li, a burnout recovery coach and alignment expert who helps people find that perfect balance to live better lives and thrive in their business. 


In this episode, you’ll learn:
- The different kinds of resistance in our lives and its effect on our energy flow
- Tips for assessing when you are giving to much energy away and also taking on the wrong energy
- Why having a network to pull from and “staying in your lane”  with regards to your work is essential




About Today's Guest


Cari Li helps individuals gain clarity and flow within their body, identity, and mission. Creating a powerful, unique force that helps individuals connect with their True Self, so that they can be courageous, confident, and powerful. An unconventional life of adventure paired with over a decade in coaching has allowed her to expedite the expansion and alignment process into a world of possibilities. 


Link to Cari’s Life Alignment Quiz


Cari’s Website


Cari on IG


Cari on FB


Cari’s Podcast




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.




This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

11 May 2021How To Find Your Ideal Client00:14:00

Not every client is going to be right for you to take on. It can be a hard path to navigate, especially when clients = money. It goes hand-in-hand with the pricing convo from last Tuesday.


So...how does a coach find their ideal clients so that everyone gets the most out of that time? Check out today's podcast to find out!


Today, you'll hear me talk about:
- The various factors that you can dial into to connect with your clients.
- Why focusing on the transformation you provide your clients is key.
- Focusing on your client's struggles.


 


      F44e5c1a 6113 41bc a076 122a33dc81d7 




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Simple Selling Series - A free 4-Part Video Training designed to help personal trainers, physical therapists, and other health & wellness professionals generate their first 6-figures online without resorting to sleazy sales tactics. The new and improved series is released on May 24th and will feature a free private Facebook group to interact with other members...and me! I can't wait to get started with you all. Sign up now to save your spot.


7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.2


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

10 Nov 2020How to Find Your Niche In Fitness00:17:08

In this episode, I wanted to spend some time sharing my thoughts on one of the most fundamental aspects of building your business successfully: finding your niche. When you try to speak to everyone you speak to no one, so it's important to set yourself apart in the marketplace. You really need to think about how you’re going to approach it successfully and in a way that will make you excited and continue to grow and love what you do while bringing that transformation to your ideal client.


In this episode, you will learn:
- What are the five questions to ask yourself when determining your niche inside your fitness business
- Why you need to be thinking about the transformation you want to provide and how to provide the framework for it
- How to determine your client’s struggle and the problem that you will solve for them




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook


@bsimpsonfitness on Instagram


@bsimpsonfitness on TikTok




Contact Beverley


Do you follow Beverley on Facebook or Instagram yet? What are you waiting for? Head over to

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

30 Jun 2020How to Grow Your Email List with YouTube00:46:38

Meredith Marsh is a total introvert with over 5 Million views on YouTube, the creator behind the VidProMom YouTube channel and blog, and founder of the Video Pursuit Society where she helps solo content creators increase their audience and income online with video content and social media.


In this episode, you’ll discover:



  • 5 essential ways you can grow your business and therefore earn revenue - and do it without ads

  • How to create a “Save Me” series and use it to get your ideal client added to your email list

  • What a “lead magnet” is, the best content to use for it, and how to make it work for you


Meredith on YouTube


Meredith on Instagram 


Meredith’s Website  




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook 


@bsimpsonfitness on Instagram




This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

22 Jun 2021How To Implement a Facebook Ads Strategy with Michelle Fernandez00:56:48

Utilizing Facebook ads is one way to promote your business through social media. We all know Facebook is where people all around the globe hang out virtually, so learning how to use the platform to market your service is a must have skill.


In this episode, Michelle Fernandez joins us to show us how to use Facebook ads in order to grow our business. We talk budgets. We talk varying campaign strategies depending on what stages we are at the business. Coaches, we dive in. Running ads on Facebook can be a complex thing to tackle, and I'm so happy we have Michelle here with us to day to unpack the subject.


You'll hear us discuss:
- How a Boost button works and why you should go through Facebook's Ads Manager.
- Why running video ads is key.
- The preparations to make when there is an iOS update that comes along and shakes things up.
...and so much more. Coaches, this is a "must listen" ep if you're trying to use Facebook for your business. 


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About Today's Guest


Michelle Fernandez is a Facebook & Instagram Ads Strategist, a Funnel Expert, and Speaker.


For years, Michelle helped run the social media accounts of major influencers using strategic organic marketing strategies. But noticing the ever-evolving limitations of organic growth - she realized that her organic efforts would need to be amplified by highly converting ads!


Michelle poured countless hours into mastering the art of paid advertising and has now shifted her focus entirely to ad and funnel strategy for everyone from local small businesses to multiple 7-figure business owners - spending THOUSANDS of dollars on ads each month at her boutique marketing agency.


Michelle loves the strategizing process that takes place PRIOR to running ads and specializes in helping her clients get crystal clear on their brand identity, messaging, and funnel strategy - so they get the maximum ROI from their ad spend. She knows how to combine the most powerful organic strategies, funnel strategies, and ad strategies to get her clients 6 figure launch results without a 6-figure ad-spend.


Michelle Fernandez
Michelle on Instagram
Michelle's The Traffic & Conversions Show




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at 

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

27 Aug 2020How To Manage Training When Your Client is in Pain00:54:27

In today’s episode rehab specialist Shaun Astorga talks to us about a life-changing moment in his life that led to his career transforming people’s lives by employing different techniques than many traditional physical therapy models to train everyone who has suffered from injuries and pain, with a client list including professional Major League athletes. You can learn ideas to help your clients gain physical freedom and enjoy an active lifestyle regardless of their fitness level.


Takeaways:



  • How to create client buy-in for training when they have fear regarding their injury

  • Ways to communicate with your client to learn what their special needs really are

  • How to analyze recovery and productive inflammation vs working beyond the threshold for your client 


Shaun on Instagram 


AMP Performance Rehab 


AMP Performance Website




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook 




This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

20 Apr 2021How To Manage Trolls00:19:41

We all know that the internet can sometimes be very depressing because of the toxic people that lurk in the shadows. Trolls. Unfortunately, I have had my own fair share of experiences with them, so I wanted to use this episode as an opportunity to share my take on what I consider "trolling" and how I manage it when those situations arise.


In today's podcast, you'll hear me talk about:
- How I define trolling.
- The best way to manage a disagreement.
- It's okay to use the Block feature! 




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook 


@bsimpsonfitness on Instagram


@bsimpsonfitness on TikTok




Contact Beverley


Do you follow Beverley on Facebook or Instagram yet? What are you waiting for? Head over to Beverley Simpson: PT Profit Formula on Facebook and to @bsimpsonfitness on Instagram, and follow her and her team for additional daily content.



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
12 Oct 2021How To Measure the Metrics that Actually Matter00:16:33

In this episode, we will be talking about the metrics that matter for your business. It is very important to know where you are in your business so that you can determine if what you are doing is moving your business forward. Today I will be giving you three steps to set up your metrics that matter. We are going to find out what to measure to analyze how your business is performing.


Today I unpack:
- What a KPI is.
- How to decide which KPI to use.
- Detaching your emotions from results. 


   


Don't forget to leave us a review on Apple Podcasts.




Join the Facebook community!


Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?


Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.




BSimpsonFitness
Links & Coaching Opportunities


Simple Selling Live - A free 3-part live training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics. Register now for access to the upcoming session!


Create Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with just 100 followers – or your money back. Grab your lifetime access now for just $37!


Beverley Simpson's PT Profit Formula - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.




This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

21 Oct 2021How To Optimize Your Health from the Inside Out with Nicole Vienneau01:15:37

Today I am talking to the incredibly compassionate Nicole Vienneau of Blue Monarch Health. She tells me about being a Registered Nurse and shared her incredible experiences within the world of nursing and fitness. We talked about things happening in our health care system and how she is working hard to close the gap between a hospital nurse who is bound to hospitals' rules and a compassionate nurse that extends a helping hand to those that really need the help. We also talked about how she discovered Nurse Coaching and the potential it has to help prevent and manage chronic illnesses.


Today, Nicole and I dive into:
- Compassion fatigue and burnout.
- Things you can do to prevent or manage chronic illness.
- What clinicians can do to connect with patients.
...and so much more.


It was a pleasure and a privilege getting to talk to Nicole for this episode, and I hope you enjoy listening as much as I enjoyed recording it.


   


Don't forget to leave us a review on Apple Podcasts.




About Today's Guest


Nicole Vienneau, MSN, RN, NC-BC, left the one-size fits all healthcare industry that has lost the ability to see the unique individual needs of each human seeking help after two decades as an Intensive Care Nurse caring for the sickest of patients.


Nicole knew she needed to stop the cycle of dis-ease, and created Blue Monarch Health, PLLC.  Here, she partners with the Active Aging population, those 50+ and beyond, helping them turn overwhelm into courage by teaching them to be the authority of their own health and vitality through actionable wellness plans they can really do in their life.


Nicole achieved a Master’s in Nursing Science from the University of Arizona, and a board certification in Nurse Coaching from the American Holistic Nurses Credentialing Corporation.  She is a personal trainer, yoga teacher, group fitness instructor and retired Reebok sponsored fitness athlete, and enjoys healing in nature while hiking the Pacific Northwest trails with her husband or lounging in the sun with her crazy-cat babies.



Build Your Health - a free tool by Blue Monarch Health

Blue Monarch Health on Facebook

23 Jun 2020How to Overcome Imposter Syndrome and Grow Your Business00:31:39

In this episode of the PT Profit Podcast, you’ll discover several techniques to work through Imposter Syndrome so that you can stop sabotaging yourself and start growing a thriving fitness business either in person or online. 


In this episode, you’ll hear: 



  • What Imposter Syndrome really is and why it’s likely holding you back from growing your business.

  • The missing ingredient your message is likely missing which might be preventing you from scaling

  • 4 Tangible steps that you can instantly implement to help you feel and move through fear so that you can get your message in front of ideal clients.  


“Love Yourself Like Your Life Depends On It” by Kamal Ravkant 




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook 


@bsimpsonfitness on Instagram


@bsimpsonfitness on TikTok




Contact Beverley


Do you f

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

26 Oct 2021How To Price Your Product with Vince Del Monte00:52:09

Today we have a superstar in the online fitness industry joining us. I am so pumped to bring you all Vince Del Monte, who shares with us invaluable insights into the running an online business. Vince and I dive deep into pricing, the strategies you need to know, and what you can do to scale up your business once you identify the root cases of the problems you may be having. This episode was such a treat for me to record. Vince shares with us what it has been like running his multiple 7-figure business, how he manages to pass through the "Messy Middle," and talks to us about the Red Spot Syndrome.


You'll hear:
- Ways to work your way out of the Saturated Market, past Stiff Competition, and through Impostor Syndrome.
- The pieces of building a business that can't be faked.
- What you need to know about scaling a business.


   


Don't forget to leave us a review on Apple Podcasts.




About Today's Guest


Vince Del Monte is a 7-Figure Fitness Business Results Coach who helps to transition fitness coaches to the online coaching space, building 6 and 7 figure businesses. Vince is a Best-Selling Author, former WBFF Pro Fitness Model, an Online Fitness Business Coach, but most importantly he’s a father of 3, and loving husband to his wife Flavia. For the past 12 years, he’s helped thousands of people transform their physiques through his coaching and online programs. 


Vince has built his present business coaching organization with the intention that if he could help fitness coaches build thriving, ethical businesses that delivered enormous value, then that in turn would positively impact all the clients that the coaches were serving.


He is living proof that you can scale a fitness business without a sacrificing your soul, or time with your family.


He is the only fitness business coach in the world who has built four different 7- Figure generating businesses over the past decade and now he is dedicated to teaching how he’s done it. 


There is a lot of noise in the marketplace, which can be overwhelming at every level of business growth. Vince first takes people through the C6 Protocol: 6 Steps to Building a 6-Figure Business in 6 months. 


Vince would like to gift your subscribers with the free Masterclass here: https://www.6figurecoach.ca/replay


Vince’s vision is to “build the fitness industry’s most elite and premier fitness business Mastermind to deliver the straightest & shortest path to CONSISTENT SUCCESS for your Fitness business — for any size team, at any stage, and every income level... so You START HITTING 10...20...50 And Even 100K Months In As Little As 1 YEAR!”


Vince has also contributed to Askmen.com, Espn.com

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

04 May 2021How To Price Your Products00:22:10

Price is marketing, coaches.


In fact, I believe in that statement so much that I have to take a moment and repeat it again when I tell you about that in this brand new marketing episode of PT Profit Podcast. I'm gearing up for another launch, and in addition to my upcoming Simple Selling Series beginning May 17th, I had planned on doing a live one-day business bootcamp. Life, however, has won out on that front, so instead of stress out about making that happen, I have decided to bring you the contents of that bootcamp as a few podcasts.


First up is this episode all about pricing. Assigning a value to your products can be stressful, so I wanted to take a moment and chat with you all 1-on-1 to unpack it all. Instead of worrying that the price you choose might exclude some people, let me walk you through how pricing is actually all about the endless possibilities to get you the life you deserve.


In today's episode, you'll hear me dive into:
- What you should ask yourself instead of, "Is this too expensive?"
- How pricing goes hand-in-hand with what you want your life to look like.
- What I look at when I'm deciding how to price my own products.


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Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your bu

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

30 Jul 2020How To Prioritize Your Fitness as a Manager & Owner01:10:16

In this episode, I got to talk with veteran coach and trainer Mike Ricchio, business owner and Continuing Education speaker for the Northwestern Healthcare System. We had an incredibly important conversation about a myriad of industry topics: particularly practicing what we preach to our clients by prioritizing our own health as fitness professionals and why how one looks is by no means a measure of one’s health.


In this episode, you’ll hear:



  • Why ‘burnout” happens so often in the fitness industry and how to turn that around

  • Why you should get your clients to focus on transformation from the inside out

  • Key tips for addressing preventative health and behavior change in clients - and trainers


Mar Health and Performance on Instagram


Mar Health website


Mar Health on Facebook


Mike’s Podcast Instagram




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook 




This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

14 Jan 2021How To Program for Your Clients with Todd Bumgardner00:57:55

Welcome back to another episode of PT Profit Podcast, Coaches! Today we are discussing what it takes to create an effective program for your clients.

In this episode, Strength Faction's Todd Bumgardner will share his experience in making a program. Where do you start? How do you program for a variety of skill levels? How do you take care of yourself and keep from burning out as your business gains success?


In this episode, you'll hear Todd and I discuss:


- How to create effective programs for both new and seasoned clients.
- How to create buy-in for clients.
- Both the main components and marketing for programming.


...and more! Do not miss this wide-ranging interview that covers both training and marketing.




About Today's Guest


Todd Bumgardner is a co-founder and CEO of Strength Faction, a mentorship program for fitness professionals that is dedicated to helping coaches and trainers create their own path in the fitness industry. He is also the co-owner and Director of Staff Development at Beyond Strength, a private training gym in Northern Virginia. Apart from these two gigs, Todd also serves on the human performance team for a full-time tactical unit and is the founder of Human-Predator-Pack Mule, a training service devoted to backcountry hunters. In his free time, Todd hunts, writes, reads, and plays guitar.


Todd Bumgardner


Todd Bumgardner on Instagram


Strength Faction




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

03 Aug 2021How To Save on Taxes as a Small Business Owner with John Briggs00:57:35

Coaches, there are very few things that are certain in life, but one of those things are unfortunately taxes. As an entrepreneur, they can be particularly tricky because you aren't just dealing with your personal finances. You're also dealing with your business. Do you LLC? Are you a sole proprietor? What about S-Corp?


Thankfully in this episode, I have John Briggs, Founder & CEO of Incite Tax & Accounting joining me. John is also the author of Profit First for Microgyms: A Simple System for Healthy Cashflow


A lot of marketers out there misrepresent their actual revenue, using smoke and mirrors to get on various Top Business lists and boost their image. We touch on the importance of looking back at your previous year to do a cash flow analysis to gauge how healthy your business is, and we take a deep dive into the not so sexy side of business.


Are you still paying for things that you thought you canceled? Maybe even paying for duplicates of things, which are cutting into your revenue? John walks us through how to check. You don't want to miss this episode!


You'll hear:
- How to determine the health of your business.
- The various types of businesses and what might be best for you.
- Write offs!
...and so much more.


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About Today's Guest


John Briggs is the founder of Incite Tax & Accounting and the author of Profit First For Microgyms. His accounting firm has more gym clients than any other firm in the country as well as thousands of other client-driven businesses, and he is also an owner of a gym, GSL Fitness.






Through all of this, he has learned that achieving a highly profitable business can be overwhelming, particularly with all the barriers and unknowns that new owners are forced to deal with. Entrepreneurs can quickly become stressed and burnt out, and often sadly give up on the mission that they set out for. In much the same way that the body needs blood to survive, a business needs cash, the lifeblood of the business, to stay healthy and to grow more resilient.


To this end, John is a man on a mission to give entrepreneurs an actual work-life balance so they don’t get burned out. He helps them increase their cash immediately so they can have confidence in their choices and become financially resilient. And he talks the walk by battling against the traditional CPA culture of “overwork, underpaid, pay your dues and suffer while you’re at it” mentality by providing his team a healthy work life balance even during busy tax seasons.






Incite Tax
Incite Tax on Instagram


This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

10 Aug 2021How To Sell Without Selling00:27:04

Have you been posting every day to crickets? Is the silence around your content and offers deafening? Are you struggling to make even one sale? If so, then this episode is for you because you might was to reconsider your approach to selling.


Maybe you're an aggressive seller or don't want to come off as sleazy while trying to convey your offers. However, you can't just put a "Buy Now" button on your website. Selling is a service, coaches. Getting comfortable with selling and your perspective on how to do so effectively is a key to unlocking the success of your business and the financial liberation you deserve.


In this episode, I break down:
- The different kinds of sellers.
- The fact that we are selling all the time naturally.
- Mastering the art of selling.


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Join my Facebook community!


Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?


Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.




BSimpsonFitness Links


Simple Selling LIVE - A free 3-part live training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics. The training begins on September 15th. Register now!


Create Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with just 100 followers – or your money back. Grab your lifetime access now for just $37!


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.




This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

02 Jul 2020How to Simplify Complex Training Concepts00:56:25

In this episode of PT Profit Podcast, you’ll learn from Katie St. Clair some essential components of training and mindset for both trainers and clinicians that will simplify the process regardless of whether you’re starting at the beginning or growing an established  business.


 In this episode, you’ll hear:



  • The most effective ways  to find the root of your client’s goals and therefore increase the likelihood of program adherence

  • Keys to boosting your self-confidence regardless of your experience or if you are jumping back in the game again after time away or becoming a parent

  • How to expand beyond the mindset of what is familiar to bring a better experience to your client


Katie on Instagram


Katie’s website


Join Empowered Performance waitlist




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook 


@bsimpsonfitness on Instagram




This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

21 Jan 2021How To Train the Pregnant and Postpartum Client with Brianna Battles00:53:47

Today I sit down with a very special guest – Brianna Battles – to discuss training the pregnant and postpartum client. She has been instrumental in educating me and changing the trajectory of my career as a trainer, and I am so happy to share this interview with you all.


Pregnancy and postpartum athleticism is an area that can be lacking in trustworthy information online and on social media. Often times on social media, one trainer might suggest you take this or that easy. Another might push the idea that you can keep going at the rate you always have. The truth is that just like with everything else, training during pregnancy and postpartum is highly specific to the individual.


In this episode, Brianna Battles talks all about...
- How postpartum is forever – a fact many people do not take into consideration – and your athleticism does not need to end when your motherhood begins.
- Pregnancy introduces a number of physiological factors that need to be taken into account and treated with care so that no one ends up injured.
- Common myths and misconceptions about training pregnant clients.
...and more.

Tune in to this episode for a discussion that hits this coach close to home.




About Today's Guest


Brianna Battles is the Founder of Pregnancy & Postpartum Athleticism and CEO of Everyday Battles LLC. She specializes in coaching pregnant and postpartum athletes, as well as educating coaching professionals on how to help athletes navigate the physical and mental considerations of training during these chapters in a woman’s life. She is a relentless advocate and relatable resource for women who want training during pregnancy and make a sustainable return to performance, lifestyle, function, career, and activity postpartum.




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales syst

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

03 Mar 2022How To Understand Movement Complexity with Dr. Jeremy Paster01:00:13

If you're a new listener, then welcome to the PT Profit Podcast! We're back after a brief hiatus, and I am so pumped at the topics and guests I have lined up. If you're a return listener, then welcome back! Thank you so much for supporting us. 


It doesn't really need to be said that human beings are diverse, extraordinary creatures. Each of us is unique. Part of that uniqueness manifests in how we each process information.


Coaches, I'm pumped to have with me the wonderful Dr. Jeremy Paster of Game Changer Physical Therapy today. Jeremy unpacks the level of detail that he goes into to help his patients, and we talk all about physical therapy and healthcare, Jeremy's "cheat code" to helping his patients, and so much more. It is a fantastic conversation that really shows the level of commitment Jeremy brings to each client.


Today, Jeremy & I talk about:
- Assessing and working with patients who come to you after working with another PT.
- The lack of precision that some clinicians offer due to their work environment.
- How he pushes himself to always keep learning and how intuition sometimes plays a part in treating his patients.


Jeremy's Game Changer Experience takes place on March 19th & 20th, 2022, Register today by visiting www.gamechangernj.com/live/.


   


Don't forget to leave us a review on Apple Podcasts.




About Today's Guest


Dr. Jeremy Paster is the owner of Game Changer Physical Therapy in Freehold, NJ. Jeremy also provides professional mentorship as well as his continuing education course, Game Changer Experience.


Jeremy is passionate about improving the quality in the field of physical therapy as well as the patient experience. He focuses on a full body approach to assessment and treatment to maximize patient outcomes and expects his patients to take an active approach in their own rehab process. Jeremy's long-term goal is to continue to see his business grow with the focus on unmatched patient outcomes and experience.


Game Changer
Jeremy on Instagram




Join the Facebook community!


Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale you

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

23 Jul 2020How to Use Rowing In Your Fitness Business00:48:08

In this episode, Sarah Fuhrmann discusses how to take your personal training skills to the next level by incorporating rowing as part of your program for your clients, as well as the benefits of certifications and proper mindset no matter what time of your life you decide to start your own business.


In this episode, you’ll hear:



  • How to "gather your toolbox" to help you be the instructor that clients will trust with their health, safety and education

  • Why rowing has become increasingly popular and ways to utilize it for your business

  • The most successful ways you can create either a parasympathetic response or high intensity workout, depending on the unique needs of your client 


UCanRow2 on Instagram


UCanRow2 on Facebook


UCanRow2 Website


UCanRow2 Linktree


Sarah’s book,101 Rowing Workouts




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook 


@bsimpsonfitness on Instagram




This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

11 Aug 2020How to Use Storytelling In Business00:49:02

Katie Soy is an Amazon bestselling author, consultant and story wizard who helps businesses unleash the power of personal story in branding. She helps identify signature origin and vision stories and blend those into branding to stand out, disrupt industry norms and narratives, and increase sales by effortlessly reaching ideal clients. Discovering and creating high-level strategy on telling personal stories in business is at the heart of her magic. A Transformational Coach for Jim Fortin and Scripting Coach for Brandon Lucero, Katie shares with us today how we can use our OWN story and experiences very powerfully in our content and messaging.


In this episode you will walk away with the tools you can implement TODAY in your content.


You’ll also learn:



  • How to build trust with your ideal client to sell more easily and authentically

  • The four different story types, how to create them and how to use them

  • How to use emotions and themes in your stories to elicit certain feelings and connections with clients


Katie on IG


Katie’s Website




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook 




This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

20 Jul 2021Human Design in Business with Lauren Armstrong00:58:30

In this episode, Lauren Armstrong joins me to talk all about Human Design. We discuss how it is used, what the five types are, and how to tell if you are in (or out of) alignment.


Lauren also talks to me about how we are all connected in billions of way and how we can use that connection in order to build successful businesses.


In this episode, you'll hear us talk about:
- What Human Design is and what it is for.
- How to recognize when you are in or out of alignment.
- How to use Centers/Functions for your business. 


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About Today's Guest


Lauren Armstrong helps coaches and course creators fill their purpose-driven programs without feeling pressured to build their business the way everyone else is leveraging the power of their unique human design.


Created Future Academy
Lauren on Instagram




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Simple Selling - A free training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics.


Create Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with just 100 followers – or your money back. Grab your lifetime access now for just $37!


Beverley Simpson's

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
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06 Apr 2022Improving Movement Quality with Dr. Andy Chen00:48:16

Dr. Andy Chen bringing his sincere appreciation for learning, movement, and bettering the world in todays episode.


We can't deny that our world, and, of course, social media, are filled with pretentious individuals. Most of us can identify to Andy's genuine life experiences and personal struggles, which formed the core of his current business.


Andy shares his experiences in this episode with how to provide the greatest service to clients and establish rapport, which he then uses to generate new leads.


Andy also talked about how he operates his company, how he creates content, and how to engage with his potential clients on various social media platforms.


   


Don't forget to leave us a review on Apple Podcasts.




About Today's Guest


Dr. Andy Chen, PT, DPT is a NYC native born and raised in Queens, NY. He received his Bachelors in Psychology from the University at Buffalo and his Doctorate of Physical Therapy from the University of St. Augustine. His experiences ranges from youth athletes to weekend warriors to Olympic and professional level athletes. When he isn’t in the gym, you can find him reading, traveling, and drinking an ice cold IPA.


Links here:
WEBSITE    |   INSTAGRAM     |  YOUTUBE 




Join the Facebook community!


Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?


Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.




BSimpsonFitness
Links & Coaching Opportunities


 


Beverley Simpson's PT Profit Formula & PT Profit Accelerator
PT Profit Formula&nbs

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

24 Sep 2020Increasing Performance and Health01:03:17

For today’s episode, I was so excited to talk with Greg Hawthorne Jr. who is a Certified Athletic Trainer who spent nearly a decade working with elite-level athletics. He has worked for the Carolina Panthers, Florida State University, the Jacksonville Jaguars, the Detroit Lions, the Rhein Fire in Dusseldorf, Germany, and both Michigan State University and The University of Michigan Athletics. He has implemented Human Performance programs with great success in a variety of populations, ranging from high caliber athletes to the geriatric population. Greg talks to us today about his hunger for knowledge and the need to use that knowledge to help individuals perform and function at their optimum level. 


Greg & I discuss:



  • How to discern what education to invest in compared to the niche in which you work

  • Key tips on expanding, growing and pushing the envelope

  • Greg’s journey from starting out to becoming a top-level strength and conditioning coach for the NFL




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook


@bsimpsonfitness on Instagram




This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

08 Mar 2022Is Your Business at Risk? featuring Ryan Barrett of ORAM00:40:28

It's 2022, and we are all wired in.


Everyone nowadays understands the threats that cybersecurity can impose. Whether you downloaded songs illegally off of Napster and KaZaA or had an elderly relative fall victim to an email scam, the threats are real.


If you're a business owner, you aren't just dialed in to the 'net. Your entire company is too. You might only have three or four employees; you might only have one assistant; or you might have an entire army of folks in various departments with a dedicated server. Being that dialed in, however, means that you might be particularly vulnerable...unless you have the know-how.


Today I have the pleasure and the privilege of having Ryan from ORAM join me to talk all about how we can defend ourselves from the nefarious actors out there who might be spying on our email accounts and businesses. While that might sound like a storyline out of the show 24, businesses get attacked every day, and if you are caught off-guard, your employees and clients could be the ones paying for it.


Don't miss this important and practical episode.


Ryan and I break down:
- How small is too small in terms of businesses that might be targeted.
- The liability that a leak of medical information can bring.
- Various types of nefarious actors that cause the Spidey Sense to tingle.


   


Don't forget to leave us a review on Apple Podcasts.




About Today's Guest


Ryan O'Ramsay Barrett is the Founder and Chief Executive Officer of Oram Corporate Advisors (ORAM).




Barrett has spent the majority of his career consulting to organizations whose data is critical to their business. While working as a consulting with various companies over the past 15 years, he has seen technologies evolve into one of the most critical components to ensure a reliable and scalable operation. Barrett has worked in many different facets of IT, from ISP and financial institutions to biotechnology, education, and more. With his years of expertise in project development, network design, domain migration and upgrades, email, security, and storage area networks, Barrett understands corporate needs and customizes his solutions to meet his customers' needs.






This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
30 Mar 2021Just Posting Everyday Won't Build Your Business, But This Will.00:13:16

Ever feel like you're doing exactly what the gurus say and posting everyday, but nothing's happening? No additional ground is made?


Me too!


I tried posting every day for at least eight straight months, and nothing happened. You know what was even worse? I didn't really know what I was looking at to see if I was moving the dial inside of my business.


In this episode, I talk about:
- The Customer's four step journal in the Ladder of Believability.
- The difference between know like and trust
- The three essentials of a business: People, Prospect, Purchases.


Be sure to check out last week's episode: Build Your 90 Day Content Plan.




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Create Content That Converts a complete course with tools and strategy to help you find your own persuasive voice inside 5 powerful pieces of content for your social media content so that you can attract your audience and convert them into clients.


Beverley Simpson: PT Profit Formula on Facebook 


@bsimpsonfitness on Instagram


@bsimpsonfitness on TikTok




Contact Beverley


Do you follow Beverley on Facebook or Instagram yet? What are you waiting for? Head over to Beverley Simpson: PT Profit Formula on Facebook and to @bsimpsonfitness on Instagram, and follow her and her team for additional daily content.



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
27 Jan 2022Justin Janoska on the Autoimmune Revolution00:45:30

It is undeniable that our personal journeys are constantly being influenced by experiences dating all the way back to our childhood, and they are constantly being refocused and redirected by what we experience as adults.


Such is the case with Justin Janoska, who I am thrilled to introduce you to on today's new episode of the PT Profit Podcast if you are not already familiar with his work.


If you're a return listener, then you know I love unpacking the invisible components of business, training, care, and health & wellness, and Justin and I dive deep into both big T and little T traumas today. Justin talks me through his work with his company, the Autoimmune Revolution, and how such trauma can translate into autoimmune disorders. Justin unpacks the various ways exposure plays a part in shaping our proclivity to these conditions in modern day and how that exposure starts while we are still in the womb.


This is a deep episode that really peels back how outside influence affects not only our health but our entire being.


Justin and I talk all about:
- His process on helping his clients identify traumas and unburden themselves.
- The healthcare industry and why seeking a variety of opinions can be a good thing.
- The importance of awareness and taking ownership of your story.


   


Don't forget to leave us a review on Apple Podcasts.




About Today's Guest


Justin Janoska is on a mission to help revolutionize the way we recover from autoimmune disease after watching his mother suffer from incapacitating symptoms of Hashimoto’s for over two decades. 

Hence, the birth of his company, The Autoimmune Revolution where he guides women to regain control of their body, discover a sense of wholeness and remember what it feels to be alive. 

He holds a Master’s in Human Nutrition and has spent the past 3 years doing post-graduate work studying mind-body medicine and trauma.

What he has found is that once pockets of pain and untouched traumatic wounds have been reconciled, even the most seemingly insurmountable autoimmune diseases are able to be tamed. Transformation and transcendence is within anyone’s grasp if we are only willing to face painful truth and step outside of the conventional medical model. 

As a wounded healer himself, he supports clients to acquire a deeper understanding of their life story, how they got here, and guides them to come home to their authentic self. 

Justin and his team of trauma-informed autoimmune experts have transformed hundreds of humans who possess Hashimoto’s, Psoriasis, Lupus, Inflammatory Bowel Disease, Multiple Sclerosis, PCOS, Infertility, Anxiety, Eating Disorders and Trauma.


The A

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
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09 Nov 2021Million Dollar Low Ticket Memberships with Allison Hollinger00:48:40

You're going to love this episode, coaches. Allison Hollinger sits down to talk to me today about beginning with zero followers and building to a community of 35,000 strong. She shares tips of how to keep up with the game, which is constantly changing in this online space and dives into how she stays relevant on social media platforms that introduce new functions left and right. In addition to discussing how she built her community, we also talked about how she was able to manage that growth, and she also shared her tips on how she was able to find the right team to help run her business.


You'll hear Allison talk with me about:
- Adapting and staying relevant in the ever-changing social media landscape.
- How to set pricing on your service.
- The importance of having a support team to spark creativity.


   


Don't forget to leave us a review on Apple Podcasts.




About Today's Guest


Allison Hollinger is a healthy recipe creator and founder of Plan to Nourish, her signature meal prepping program, where she teaches busy moms how to make meal prepping and feeding their families easy, healthy and affordable. She’s a proud mom of 3 and devoted military spouse and has been a teacher her entire life. After receiving her Masters in Special Education from NYU, she was a Special Educator in both New York City and Los Angeles. Once Allison had children, she retired from teaching to be a stay-at-home entrepreneur and launched her successful live cooking show on Facebook. You can catch her live each week sharing her favorite recipes and meal prepping tips on her business page.


Allison Hollinger
Allison on Facebook
Allison on Instagram




Join the Facebook community!


Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?


Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.






This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

13 Jul 2021Millionaire Mindset with Jen Casey01:01:12

In this episode, Jen and I talked about how a millionaire thinks compared to an entrepreneur just starting out. She walks us through her journey from working in the theatre industry to becoming a 7-figure CEO. She also explains how she prices her products.


You'll hear us discuss:
- How to come up with the right price for your offer.
- Figuring out where you place in the market.
- The mindset of a successful person.
and so much more!


I am so thrilled Jen joined me for this episode, and I can't wait for you all to hear it. 


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About Today's Guest


Jen Casey is a 7-Figure CEO, brain-based business coach, and host of the top-rated CEO Psyche podcast.


She is a certified Master Neuro-Linguistic Programming practitioner, Master Hypnotherapist, Master Life Coach, Master Time Techniques Facilitator, Breathwork Facilitator, and Master EFT Practitioner.


When Jen isn’t working, she can be found traveling, snuggling with her niece, jamming out to Broadway soundtracks, becoming best friends with every dog she meets, & introvert-ing on the couch with her fiancé, Michael.


Jen Casey
CEO Psyche Podcast
Jen on Facebook
Jen on Instagram




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Simple Selling - A free training designed to h

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

24 Aug 2021Moving an In-Person Business Online with Dr. Andrea Maxim00:32:09

The pandemic has had undeniable effects on how businesses around the world are run, and it created a boom in businesses turning to the online market. However, running an online business can be very different than a brick-and-mortar shop. That's why I am so pumped to be talking to my good friend Dr. Andrea Maxim today to talk about the various ways to get your business up and running successfully online. Andrea shares with us some strategies that will help not only move your brick-and-mortar business into the digital market but also help you scale. 


In this episode, Andrea & I dive into:
- The differences between building an in-person business vs online.
- A marketing strategy you can use for both types of company.
- An assessment strategy that can fit your every client's needs. 


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About Today's Guest


Dr. Andrea Maxim is a practicing naturopathic doctor, author, and business mentor. She believes running the business side of your clinic should be just as exciting and rewarding as helping your patients is. Since graduating as a Naturopathic Doctor in 2012, Andrea has built three successful clinics from the ground up and is making six (almost seven!) figures annually. She loves the business side of health and wellness practices so much that she started helping her colleagues grow their practices to duplicate her results.

Whether you are just starting out, have been struggling to find success in your practice, or are already successful and looking to grow – Andrea is here to help. She truly believes that brick-and-mortar businesses are needed in the health industry but that you can also leverage a lot of your practice online and therefore leverage your profits too!

Andrea invites you to learn her 3-step strategy to Merging Your Practice Online in her free masterclass: https://event.webinarjam.com/register/6/lqxr2fq.


Andrea on Instagram
Andrea's Free Masterclass




Join my Facebook community!


Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?


Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

01 Jun 2021Nail Your Promised Transformation00:19:45

Setting up your offer is an involved process with various elements that require market research and guessing, testing, and assessing to figure out what to include. Determining the transformation you are promising your client might just be one of the biggest parts.


The transformation can be tricky because it relies on your clients to put in the work. You can't do it for them! In this episode, I dive into just how to nail your promise of transformation.


You'll hear me talk about:
- The three components of the transformation.
- Talent talks!
-  What your line of responsibility is as a mentor.


Be sure to check out Ep. 74, Ep. 75, and Ep. 76 as well to get a tiny taste of what I discuss within my PT Profit Formula programs.


For more info on the PT Profit Formula and my Plus group coaching program, click here.


      F44e5c1a 6113 41bc a076 122a33dc81d7 




BSimpsonFitness Links


Beverley Simpson's PT Profit Formula Programs -  The doors are officially open! BSimpsonFitness is now accepting members to the next round of the PT Profit Formula Plus program. The PT Profit Formula is a complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook 


@bsimpsonfitness on Instagram


@bsimpsonfitness on TikTok




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicki

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

11 Feb 2021Neuro Hacking with Liz Larson01:05:34

Coaches, have you ever been working with a client and just could not pinpoint the cause of their pain or problem?


What if you could unlock their point of trauma?


In today's info-packed, must listen episode, I am joined by the co-developer of Cognomovement, Liz Larson. Cognomovement has been used to supplement both traditional talk therapy and physical therapy, aiding doctors in finding blocks in their patient's progress. It can be used to address cravings, habits, stress, low energy, and has been very powerful in treating her athletic patients to create real and lasting change.


Liz & I talk about:
- The process involved in Cognomovement, including stimulating your visual, auditory, and kinesthetic senses simultaneously.
- The various kinds of traumas, big and small, that build up and manifest in seemingly unrelated physical issues.
- Neural pathways and deleting them.
and so much more.


Liz even guides us through an exercise at the end of the podcast. Be sure to listen all the way through.





About Today's Guest


Liz Larson is a Master NLP Practitioner, the author of “Suffering is Optional,” and a co-developer and collaborative partner in the Cognomovement Systems with founder Bill McKenna. She is an expert at turning possibilities into technologies that can be used to create fast and lasting change and became an avid student of the brain and its ability to change after the devastating diagnoses of brain illnesses in both of her parents.

As a Master Certified Neurolinguistic Programming Practitioner, Liz has pioneered modalities that combine esoteric and spiritual studies with the scientific and practical to facilitate significant change in the way the brain, mind, body, and spirit function. She has become a go-to for doctors and therapists who find that their patients are stuck in an old pattern and cannot move forward with traditional treatment. 




"Suffering is Optional" eBook by Liz Larson with Bill McKenna

Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 hi

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

18 Nov 2021Nutrition Fundamentals with EC Synkowski00:55:13

On this episode, we have EC Synkowski joining us. She is a biochemical engineer and nutrition specialist, and we talk all about the fundamentals of nutrition. We begin by discussing how to make a diet as simple as possible since people tend to make everything so complicated. When we do that, we can't keep up with the things we should be focusing on. We talked about how she was able to work with people having hard time eating fruits and vegetables as well as why it's hard for people to manage their nutrition properly.


EC also talked to me about FODMAP, what that is, and how it affects your body. We break down the difference between Conventional Medicine and Functional Medicine, and lastly, EC talked about children's nutrition and how she helps parents guide their children to a healthy lifestyle.


You'll hear:
- Why people find it hard to manage their nutrition.
- Addressing food anxiety.
- Helping parents improve their children's nutrition.


   


Don't forget to leave us a review on Apple Podcasts.




About Today's Guest


Eva Claire "EC" Synkowski is the Founder of OptimizeMe Nutrition, which delivers B2B and B2C educational nutrition programs without the dogma and gimmicks that saturate the current nutrition market. She holds a BS in Biochemical Engineering as well as two MS degrees (in Nutrition and in Functional Medicine). Additionally, she is a Certified Nutrition Specialist and Licensed-Dietician Nutritionist. 

EC has been a TEDx speaker and hosts The Consistency Project Podcast. She's also the Founder of the #800gChallenge, in which users add a healthy-daily dose of fruits and veggies each day without any diet eliminations. Yes! Nutrition can be simple, sustainable, and effective. Over 900 gyms have run the challenge for members and more than 15,000 individuals have participated.


OptimizeMe Nutrition
OptimizeMe Nutrition on Facebook
EC on Instagram
The Consistency Project Podcast
"An El

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
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18 Feb 2021Olympic Lifting, Breathing, and Pain with Dr. Caity Haniver01:02:56

Welcome back to the PT Profit Podcast, coaches!


Today I am talking to a special guest across the world, Dr. Caity Haniver of Melbourne, Australia. She is an osteopath, which might not be a term everyone here in the USA is familiar with. In this episode, we talk about everything from weight lifting to pain identification and management to the importance of breathing.


In this episode, Dr. Haniver and I discuss:


- What osteopathy is.
- Assessing and classifying your client so that you can accurately and successfully treat their unique situation.
- How important breathing is.





About Today's Guest


Dr. Caity Haniver is an Osteopath, weightlifting coach and strength coach in Melbourne who has been in the health industry for over 10 years. She uses her knowledge of strength sports and an osteopathic holistic view of the body to help people move better, breath better and feel better. She is passionate about helping barbell athletes and coaches increase performance through coaching, mobility programming and educational seminars.



Dr. Caity Haniver's Instagram

Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.




This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

12 Jun 2020Optimize Information Overload for Fitness Professionals00:31:34

Welcome back to the PT Profit podcast. Today, Dr. Michelle Boland and I discuss how others can make the most of their continuing education. 


Tune in to hear what Dr. Boland had learned from her clients and how navigating available information is important for independent business owners.


We discussed:



  • What she learned from working with Hockey players.

  • Who Dr. Boland primarily works with as an independent trainer.

  • Navigating a massive influx of information.


Dr. Boland’s Exercise Database
Michelle Boland Training
Dr. Boland’s Instagram




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook 


@bsimpsonfitness on Instagram


@bsimpsonfitness on TikTok






This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

16 Sep 2021Optimize Your Gut Health with Dr. Deanna Elliott01:01:41

Centered Physical Therapy & Wellness's Dr. Deanna Elliott joins us today to talk about gut health and your body's exit strategy. Deanna herself has experienced being lost and not knowing what to do with her own body, but she then discovered Functional Medicine. From there, she found a place to be able to help her clients out of their own pains and struggles.


In this episode, Deanna shares how being knowledgeable about our own genetics can help us manage our health. We also talked a lot of things related to gut health, such as inflammation, Eczema, and elimination diets.


Today, you'll hear me talk with Deanna about:
- Genetics and what to get out of unpacking them.
- Inflammatory markers, what they are, and what to learn from them.
- Modifying genetic illnesses.


   


Don't forget to leave us a review on Apple Podcasts.




About Today's Guest


Dr. Deanna Elliott is a mom, turned Physical Therapist, who decided Functional Medicine was the way of the future and shifted gears to focus her attention to growing her own self-sustaining cashed-based PT business in less than 2-years all while healing herself from what other practitioners would say was “a normal part of being a mom.”


She realized she had a gift of helping people understand their own body and knew she wanted to become a healthcare provider. She obtained her Doctorate Degree in Physical Therapy from Western University of Health Sciences in 2011 and received her Bachelor’s Degree in Kinesiology at Sonoma State in 2008.


Deanna has been utilizing a hands-on approach to help her clients heal since 2011. She has worked in a variety of settings in the Physical Therapy world both in Oregon and Wyoming including Neuro Rehabilitation, Acute Care, Skilled Nursing Home Facilities, Home Health, Orthopedics and School-based programs.


In 2018 she started Centered Physical Therapy & Wellness, where Physical Therapy is integrated in a holistic manner to help heal the body at the root of its problem. Deanna is Postural Restoration Certified Practitioner, where she is formally trained through the  Postural Restoration Institute. This technique helps you re-pattern your nervous system and address pain globally in order to get down to the root cause of the issue.


She furthered her education in order to provide a Functional Medicine approach to her clients through a licensed program with the Institute for Functional Medicine. This approach allows Deanna to address the root cause issues her clients struggle with and fine-tune their gut health. Deanna loves working with postpartum women, as she has struggled an

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

04 Aug 2020Optimizing and Monetizing Facebook00:49:13

On today’s episode award-winning social media content creator Desiree Martinez talks to us about how to optimize and monetize Facebook as well as different strategies for utilizing various social media platforms to find what works best for marketing yourself and your business.


In this episode, you’ll learn:



  • What types of media work best for Facebook and how to post them effectively

  • Crucial advice on formatting your video on Facebook, Instagram and other social media platforms

  • What makes Tik-Tok different and when to use it


Desiree’s website


Desiree’s book “Innovation from Desperation”




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.


Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.


Beverley Simpson: PT Profit Formula on Facebook 


@bsimpsonfitness on Instagram


@bsimpsonfitness on TikTok




Contact Beverley


Do you follow Beverley on Facebook or Instagram yet? What are you waiting for? Head over to

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

26 Aug 2021Pelvic Health with Dr. Rachel Parrotta, Physical Therapist00:49:07

Coaches, this informative episode is a must listen. Today I have the pleasure of sharing an interview with Dr. Rachel Parrotta, a physical therapist out on Long Island. During this conversation, we dove deep into Rachel's specialty: Pelvic Health. As a mother of two, I was eager to unpack the topics of pregnancy, birth and postpartum care with Rachel.


Rachel leads us through a discussion on anatomy and less discussed topics such as prolapse, what its symptoms are, and who the right professionals are to seek help with for it. Pelvic health is a topic that applies to all genders, but it is not frequently discussed openly, and I'm pumped to have Rachel joining us for this episode.


You'll hear us talk about:
- How you can help and support moms through their pregnancy.
- What a mother can do to prepare for pregnancy and birth.
- The differences and symptoms of both hypertonic and hypotonic pelvic floors.
...and so much more!


   


Don't forget to leave us a review on Apple Podcasts.




About Today's Guest


Dr. Rachel Parrotta is a physical therapist returned home to provide the highest quality of care to the people of Long Island after spending a decade practicing in New York City. While practicing in the city, Rachel worked with a wide array of clients, ranging from business executives and professional actors to young athletes and college students. Thus far, she has focused a majority of her career on the specialty of Pelvic Health Physical Therapy. Rachel has over ten years of experience supporting men and women with a wide range of pelvic pain conditions, as well as supporting people through all phases of conception, pregnancy, postpartum and menopause.


Rachel earned her Doctorate of Physical Therapy in 2008. Prior to attending graduate school, Rachel worked as a Certified Athletic Trainer with a men’s professional hockey team. Rachel’s background in athletics gives her a unique perspective in helping clients return to the sports and activities that they love.


She believes that the role of a Physical Therapist is to empower clients with the most effective tools and information in order to help clients reach their goals. Rachel strongly believes that the power of healing lies in the hands of the client, with the Physical Therapist as the trusted guide.


Rachel lives on Long Island with her husband and two sons. Rachel loves to explore the outdoors when possible, with hiking and skiing as favorite past-times.


Parrotta Physical Therapy
Parrotta Physical Therapy on Facebook


This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

09 Feb 2021Planning Your Next 90 Days with ALoN DaviD00:50:06

"The finish line never gets closer to you. You're going to have to get closer to it," ALoN told me in today's episode, and he could not be more correct, coaches.

The vision. Your goal. The why of it all. Planning and achieving a goal may not be easy, but you can do it without a fancy degree and with the right guidance.

In this episode, ALoN DaviD talks to me about how to plan your next 90 days. ALoN is a goal setting expert who has created multiple 6- and 7-figure businesses from nothing. 

In this episode, you will here me dive into topics with ALoN regarding:
- The pillars of goal making, including why creating a clear vision from the get-go is so important for building a business.
- Why you can't adjust the goal but you can change the plan.
- Knowing the worst case scenario that could happen with your goal.

And so much more. This is an important episode for anyone as you set out on your entrepreneurship.





About Today's Guest


ALoN DaviD is the Founder & CEO of 90X. In 2017, after multiple hugely successful businesses, he decided to launch the 90X Planner System. 90X is a minimalistic goal planner using all of his creativity and expertise to help people reach their goals in 90 days. 90X's mission is to help people reach their goals. It doesn't matter whether you are an entrepreneur, unemployed, employed, or a stay at home parent. They believe everyone can achieve their goals in 90 days with the right system. 



90X on Instagram

Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.




This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

18 Mar 2021Position, Breath and Gait with Dr. Keaton Worland00:59:52

Welcome back to a brand new episode of PT Profit Podcast!


Do you think you move "normally?"


Really though, what even is that? Normal?


Today on PT Profit Podcast I am talking to Dr. Keaton Worland, a physical therapist and strength trainer. Keaton ruptured two discs and fractured his back in college while pursuing a degree in orthopedic medicine. During this episode, we talk about how his injury happened, building trust and confidence in his patients, and pushing limits.


In this episode, Keaton and I talk about:
- How Keaton assesses clients and patients.
- What he looks for when he observes a person's walk.
- How some people try to manage gravity.
...and so much more!





About Today's Guest


Dr. Keaton Worland is a doctor of physical therapy in Saint Louis, MO, but he is more than just a therapist.  Keaton works as a therapist, performance coach, and as a clinical mentor.  It isn't the various hats that set Keaton apart from his field. It is his unique perspective and  consistent desire to learn more for his patients.  Keaton has been in the shoes of his patients and he understands the process.  He recognizes the difference between the conditioning and reconditioning process and works to consistently navigate these waters.  And though he has formal training through various systems of thinking, Keaton does not subscribe to any one system.  He wants to keep his principles and the patients' needs at the forefront of his decision making process.  This has allowed Keaton to not only get his clients out of pain but also allow them to live the full lives they deserve.  



Keaton's Instagram

Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Beverley Simpson's 7-Day Social Media Content Planner Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.




This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
beverleysimpson.substack.com/subscribe

16 Dec 2021Pre-hab for Dancers with Richelle Stevenson00:49:34

Today we have the brilliant Richelle "Ricki" Stevenson, founder of the Barre and Beyond, joining us! Ricki and her research team are looking at injury prevention and how we define "injury." Their goal is to ultimately bridge the gap between artistic leadership, dancers, and medical providers. 


Ricki shares with us:
- The importance of symbiotic cross-training.
- Ways to navigate the nuanced conversation of pain vs discomfort.
- How readily available medical access is changing the overall trajectory and longevity of dance careers.
...and so much more! Richelle 


If you are a dancer, dance medical provider, or otherwise work with dancers, email Ricki to see how you might be able to help her and her research team. You can find her contact info at her social media pages and Linktree in the section below.


   


Don't forget to leave us a review on Apple Podcasts.




About Today's Guest


Richelle "Ricki" Stevenson is a licensed athletic trainer (LAT), certified Pilates instructor and professional ballet dancer.  In 2015, she graduated summa cum laude from Grand Canyon University with a bachelor’s degree in athletic training and a minor in dance education. While in college, Ricki competed nationally in dance and graduated with honors through the National Honors Society of Dance Arts (NHSDA). She has several years of experience in sports medicine caring for athletes of all ages, covering emergency situations and developing rehabilitation programs. Ricki joined Ekklesia Contemporary Ballet in 2017, and is now the Assistant Director.  The company regularly tours using dance to initiate discussion about ecojustice, mental health and caring for the community.  She and her husband now live in Connecticut with their dog, Kiira, and cat, Islay (I-lah).

Ricki founded The Barre and Beyond, LLC to bridge the gap in healthcare between injury recovery and fitness, helping dancers and non-dancers a-like. Her numerous certifications and skills include Therapeutic Cupping, Instrument Assisted Soft Tissue Mobilization (IASTM), Pilates Mat Certified & Pilates Reformer, Kinesiology Taping, Concussions RTP (return to participation), Sports Medicine, and Dance Medicine.



15 Jul 2021Pregnancy, Postpartum, and Pilates with Alison B. Marsh00:59:17

Alison B. Marsh of Pregnancy Pilates Impact joins me today to talk all about pilates. She educates us on the definition of "perinatal" and why she uses that term when talking about her work, and she walks us through some pilates history and why it is a great form of exercise for pregnant and postpartum clients. 


You'll hear us talk about topics such as:
- Why Alison believes pilates is the best fitness system.
- The importance of recognizing that some medical professionals are focused on healing specific organs rather than providing therapy for an entire system.
- Some misconceptions about pilates.


      F44e5c1a 6113 41bc a076 122a33dc81d7 




About Today's Guest


Alison B. Marsh is a Nationally Certified Pilates Teacher and the founder of Pregnancy Pilates Impact. 


Teaching Pilates since 2002, Alison has dedicated her career to educating and supporting Pilates teachers in developing the confidence and competence to teach and positively impact pregnant and postpartum (perinatal) women.


She believes that her students are making a world-changing contribution by offering sessions that go beyond the movement. Alison and her students recognize the emotional needs of perinatal clients with attention to thoughts, language, and demeanor. 


Pregnancy Pilates Impact
Pregnancy Pilates Impact on Facebook
Alison on Instagram




Podcast Review + Bonus Offer


If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here


Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.




BSimpsonFitness Links


Simple Selling 

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

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