Prosper in Private Practice Podcast: For Counsellors, Therapists & Hypnotherapists (Claire Feldman, Therapist Business Mentor)
Explore every episode of Prosper in Private Practice Podcast: For Counsellors, Therapists & Hypnotherapists
| Pub. Date | Title | Duration | |
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| 28 May 2024 | Why it's okay to charge more for your therapy services | 00:23:25 | |
In this solo podcast episode, Claire Feldman dives into the topic of therapist fee setting and the importance of charging what you're worth. Claire addresses common fears and misconceptions around raising fees, emphasizing the value of therapy services and the sustainability of a private practice. Claire highlights the positive impact of charging higher fees on client engagement and commitment to therapy. Claire also discusses the significance of valuing your expertise, setting fees based on personal needs, and dispelling guilt around charging for services. Tune in for insightful perspectives on setting fees that align with your worth and practice sustainability. To find out more about claire's services visit: https://www.theenrichedpractice.com/ Social media: https://www.instagram.com/the_enriched_practice/ | |||
| 22 Feb 2024 | The Delicate Balance of Setting Concession Fees in Private Therapy Practice | 00:23:13 | |
Join me, Claire Feldman, as I explore the nuanced decision-making process behind concession fees in private practice for therapists. Listen in as I share personal anecdotes from my recent endeavors, including launching a new monthly membership and a restorative getaway to Tenerife, setting the stage for a candid discussion on the complexities of financial policies in our field. I tackle a question from one of our members about the challenging scenario of offering reduced rates to a long-term client facing economic difficulties, highlighting that while providing concession rates is common, it's not obligatory. Find out how to stay true to your values when setting these rates and learn to navigate the delicate balance between empathy for clients' financial constraints and the sustainability of your practice. The conversation then shifts to the ethical and practical considerations of fee structures, addressing the potential anxieties around charging full fees and the importance of fee transparency. I emphasize the significance of not making financial assumptions about clients and offer insights on establishing clear concession criteria, including whether to ask for proof of income. Discover the critical balance between compassion and maintaining a viable business, as I underscore the necessity for therapists to secure their own financial stability before offering reduced-fee slots. Tune in for a thought-provoking session that's bound to resonate with anyone running or considering starting a private practice. | |||
| 10 Jul 2024 | The Do's and Don'ts of Building Your Therapy Website | 00:25:08 | |
In this podcast episode, host Claire Feldman delves into the crucial aspects of building effective websites for private practices. She shares insights from her experience reviewing numerous therapy websites and highlights common mistakes to avoid. Claire emphasizes the importance of selecting the right platform, investing wisely in website design, and ensuring the site is user-friendly. She also stresses the need to create content that speaks directly to the ideal client, avoiding clichés, and making crucial information easily accessible. For those looking to upgrade their websites, Claire introduces her 'Prosper in Private Practice' membership, offering detailed guidance and complimentary website reviews.
00:00 Introduction to Private Practice Websites 00:32 Common Mistakes in Website Building 00:44 The Journey of Building My Own Websites 02:50 Choosing the Right Platform 04:28 Investing in a High-Quality Website 05:29 DIY vs Professional Help 08:55 Importance of User Experience 10:54 Avoiding Clichés and Being Specific 14:58 Content is King 21:14 Final Tips and Recommendations 23:20 Conclusion and Membership Offer
If you'd like to join my membership community and have me in your back pocket for just £47 a month, vists: | |||
| 20 Nov 2023 | What is your vision for your private practice? | 00:22:35 | |
"Welcome to the latest episode of our podcast, 'What is Your Vision for Your Private Practice?' This thought-provoking episode invites counsellors and therapists to delve deeper into the expansive vision they hold for their practices. We explore the importance of aligning your day-to-day actions and goals with this overarching vision, turning abstract dreams into concrete realities. In this episode, we delve into the strategic aspect of defining your target audience. Who are the people you most want to serve, and how can you best meet their needs? By clarifying this, you can tailor your services more effectively, ensuring you reach the individuals who can most benefit from your expertise. Moreover, we discuss the art of building and nurturing your audience. In the landscape of private practice, connection and trust are paramount. We explore how to cultivate these relationships over time, establishing a strong foundation for your practice's growth and sustainability. This episode serves as a beacon, guiding therapists and counsellors towards a more purposeful and strategic approach to their private practice. By focusing on the bigger picture, you can ensure your practice not only survives but thrives in the long term. Tune in to 'What is Your Vision for Your Private Practice?' and start shaping the future of your practice today." | |||
| 25 Mar 2024 | From the Front Lines to the Therapy Room: Sharon's Journey to Private Practice Prosperity | 00:47:23 | |
Join us on the Prosper in Private Practice podcast as we embark on a captivating journey with Sharon Williams, the heart and soul behind Blue Lights Counselling. Sharon shares her inspiring transition from the police force and her time as a driving instructor to the rewarding realm of private practice in counselling. Discover how her own experiences with counselling propelled her into a career that serves emergency service personnel, blending her past roles to forge a unique and empathetic approach to therapy. Listen in as we unpack the crucial preparatory steps Sharon took to ensure the successful launch of her practice, her commitment to networking, and the balancing act of managing multiple professional hats. This conversation is a profound exploration of the emotional labyrinth that often comes with a career in law enforcement. Sharon opens up about her own challenging experiences, including a career-altering injury, and the struggles to find support and understanding within the system. She discusses the powerful impact of counselling on her recovery journey, from dealing with unsympathetic institutions to facing personal hardships such as family illness and disruptive neighbors. You'll learn about the innovative coping strategies Sharon adopted, like using white noise for sleep, and gain insights into the stigma surrounding mental health in high-stress jobs. Wrapping up this episode, we shine a light on the significance of authenticity in marketing one's private practice, the hurdles of starting a new counseling business, and the importance of strategic planning for long-term success. Sharon's story is not just about overcoming obstacles but about embracing her passion for counseling, which fueled her drive and enabled her to create additional streams of income to support her practice and her life. From the authentic sharing of personal narratives to connect with clients to the utilization of professional support networks, we cover the full spectrum of what it takes to thrive in private practice. So grab a cozy spot and get ready to be inspired by Sharon's story of passion, resilience, and entrepreneurial spirit. | |||
| 14 Aug 2024 | 3 Reasons your Therapy Website isn’t generating enquiries | 00:28:26 | |
In this episode, host Claire Feldman addresses three common mistakes therapists make with their practice websites that hinder client inquiries. Feldman emphasizes the importance of having a private practice website and debunks the myth that a directory profile is sufficient. She discusses the pitfalls of using generic, cliché design elements, stresses the necessity of a user-friendly experience, and underscores the critical role of SEO optimization. Feldman also highlights the benefits of maintaining a blog and offers practical tips for beginners to boost website traffic and client engagement. Additionally, she announces an upcoming workshop aimed at helping therapists start blogging efficiently.
00:00 Introduction and Importance of Having a Therapy Website 04:39 Common Mistakes in Therapy Websites 07:28 Creating a Unique and Engaging Website 09:17 Improving User Experience on Your Website 13:51 SEO Optimization for Therapy Websites 14:47 The Power of Blogging for SEO 25:23 Upcoming Blogging Workshop 27:19 Conclusion and Final Thoughts
Grab a spot at my upcoming 'Get Started with Blogging' Workshop here! | |||
| 31 Oct 2023 | Welcome to the Prosper in Private Practice Podcast | 00:17:37 | |
Welcome to Prosper in Private Practice, the podcast where we delve into the world of mental health practice and provide you with tips and strategies to thrive. I'm your host, Claire Feldman, a mental health professional just like you, and I'm thrilled to be starting this journey with you. In our inaugural episode, I'll be sharing my own personal journey - the highs, the lows, and everything in between. I'll discuss why I decided to venture into private practice, the challenges I faced, the triumphs I celebrated, and how I've grown both professionally and personally through it all. But most importantly, I'll share why I'm so passionate about helping others succeed in this field. Building a thriving practice isn't easy, but with the right tools, resources, and mindset, it's absolutely achievable. Join me as we embark on this exciting journey together, learning, growing, and prospering in private practice. Can't wait to get started!
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| 19 Jul 2024 | Diversifying Income in Private Practice | 00:38:49 | |
In this engaging episode, Claire Feldman interviews Leslie Kollikho, an Integrative Psychotherapist, about her journey transitioning from a psychiatric hospital to a successful private practice. They discuss Leslie's creative approach to therapy, her effective use of social media for engagement and marketing, and her tips for other therapists looking to diversify their practices. Lesley shares her strategies for running a thriving Instagram account called 'Tips for Therapists,' her experience with conducting CPD workshops, and the value of building a supportive professional community. The conversation offers valuable insights for therapists looking to expand their practice and explore new income opportunities.
00:00 Introduction and Guest Introduction 01:21 Leslie's Journey into Private Practice 02:45 Building a Client Base and Networking 03:52 Diversifying Income and Instagram Success 06:45 Engagement and Community Building 19:00 Creating and Marketing CPD Workshops 32:35 Final Thoughts and Advice 37:04 Conclusion and Where to Find Lesley Follow Lesley on instagram Follow me on instagram Find details on my membership and services visit
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| 03 Jul 2024 | Leveraging Instagram to Grow Your Therapy Practice: An Interview with Lauren Baird | 00:41:47 | |
In this episode, host Claire Feldman chats with Lauren Baird, a psychotherapist and social worker, about her journey to leveraging Instagram for her therapy practice. Lauren shares her initial struggles, the importance of finding a niche, and the power of authentic content creation. She also discusses her collaborations with brands like 'This Works' and offers valuable advice for therapists looking to grow their presence on Instagram. This episode is packed with insights on building an online brand, connecting with an audience, and balancing authenticity with marketing.
00:00 Introduction and Guest Welcome 00:07 Lauren's Background and Career Journey 01:01 Starting Inner Glow Therapy 01:46 Challenges and Growth on Instagram 04:09 Balancing NHS Work and Private Practice 06:06 Navigating Instagram as a Therapist 07:36 Building Confidence and Visibility 14:16 Filling Practice Through Instagram 27:44 Collaborations and Brand Partnerships 36:52 Advice for New Therapists on Instagram 40:22 Conclusion and Contact Information Find lauren at https://www.innerglowtherapy.co.uk/ Instagram https://www.instagram.com/innerglowtherapy/ and https://www.instagram.com/therapybusinesshub To find out more about me and my services visit: | |||
| 07 Mar 2025 | How AI Can Transform Your Private Practice: A Guide for Therapists | 00:22:51 | |
In today's podcast episode, we delve into the use of AI in private practices. The discussion stemmed from a controversial post in a counselling Facebook community about an AI tool named 'AI Supervisor,' and the mixed reactions it received. We explore the ethics, data protection, and legal concerns surrounding AI and its integration into counselling. Despite the reservations, AI presents substantial benefits, such as supporting tasks between supervision sessions and enhancing administrative efficiency. The host shares personal experiences with AI, highlighting its role in organizing thoughts, creating structured content, and handling administrative tasks. AI tools, like ChatGPT, offer valuable assistance for brainstorming, content creation, and client communication. By customizing AI with personal preferences, users can generate content accurately reflecting their style and tone. Leveraging AI can significantly reduce the time spent on tasks like writing emails, creating worksheets, and maintaining social media presence. The host emphasizes the importance of asking questions and understanding AI's potential rather than dismissing it out of fear. Engaging with AI, ethically and responsibly, can make private practice management more efficient and less time-consuming. Upcoming training sessions on using AI in therapy practices are also mentioned, promising to provide more insights into ethical and effective AI usage.
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| 14 Mar 2024 | Mastering Discovery Calls: Enhancing Client Engagement in Your Therapy Practice | 00:33:03 | |
Have you ever found yourself on a call with a potential client, feeling the undercurrents of possibility, yet unsure of how to navigate the waters to secure a therapeutic alliance? I'm Claire Feldman, and in today's episode, we wade through the art of discovery calls in the therapy profession. With a blend of personal insights and practical advice, I unveil the nuances of these crucial conversations, which lay the groundwork for fruitful, enduring client relationships. Peek behind the therapist's curtain as I open up about how I initiate these calls with warmth, seeking not just to welcome but to truly understand the person on the other end of the line. I touch on the delicate balance of assessing client fit—vital for ensuring ethical and effective practice—and the guiding principles that help me determine when a referral is necessary. It's about more than just good business; it's about good therapy and honoring the individual paths that bring people to our doors. As the episode winds down, I tackle the topic of discussing fees—a moment that can make even the most seasoned therapists squirm. Through sharing stories from my own practice, I offer strategies to communicate your worth confidently. And, if the thought of a discovery call still seems daunting, I have a treat for you. I tease the upcoming release of an in-depth discovery call guide and invite you to reach out for a copy if you hit any snags. Join me as we take strides in enriching our practices and, ultimately, our clients' lives. Download my Discovery Call Guide here | |||
| 18 Oct 2024 | From Solo to Associate Practice Success | 00:42:39 | |
From Side Hustle to Full Practice: Shelley’s Journey to building an Associate Practice
In this episode, host Claire Feldman welcomes therapist Shelley Bradley Scholey to discuss her professional journey from mental health nurse to successful private practice owner. Shelley shares insights on transitioning from a military nursing role to setting up her own practice, emphasiging the importance of having a website and utilizing SEO for attracting clients. She also elaborates on the benefits and challenges of forming an associate practice, the significance of having a niche, and the evolving landscape of therapy post-pandemic. Shelley offers practical advice for therapists looking to expand their services and emphasizes the value of consistency and action in building a successful practice.
00:00 Welcome and Introduction 00:43 Shelley's Journey to Becoming a Therapist 01:55 Starting a Private Practice 03:38 The Importance of a Website and Online Presence 06:46 The Impact of COVID-19 on Therapy 08:28 The Benefits and Challenges of Niching Down 13:36 Transitioning to Full-Time Private Practice 20:34 Building and Managing an Associate Team 32:01 Future Plans and Entrepreneurial Spirit 38:43 Final Thoughts and Advice You can connect with Shelley on instagram: https://www.instagram.com/fortitudepsychologicaltherapy/ Or via her website: | |||
| 21 Feb 2025 | Instagram Marketing for Therapists - Part 2 | 00:32:03 | |
In this episode, Claire Feldman continues the discussionfrom the previous installment about Instagram marketing for therapists. Afterrecapping the basics like defining your niche, branding, and optimizing yourbio, Claire delves deeper into creating engaging content. She discussesshifting perspectives on social media's role in client acquisition, emphasizingthe importance of community building, effective content types like reels andcarousel posts, and the creation of 'hooks' to capture attention. Claireprovides tips on balancing content creation time, the importance ofconsistency, and effective methods for promoting your services usingstorytelling techniques. She also teases an upcoming comprehensive coursedesigned to guide therapists through these processes step-by-step.
00:00 Introduction and Recap of Part One 01:18 The Importance of Instagram for Therapists 04:51 Creating Engaging Content 08:12 Content Pillars and Themes 15:04 Consistency and Content Types 18:59 Using Hooks to Capture Attention 23:27 Promoting Your Services Effectively 29:19 Conclusion and Upcoming Course | |||
| 18 Jun 2024 | Surviving the Summer Slump Part 2: Essential Marketing Strategies for Therapists | 00:39:16 | |
https://www.prosperinprivatepractice.com/prosper-in-private-practice-membership In this episode, Claire Feldman guides therapists in private practice on navigating the summer season. She discusses reviewing and improving current marketing efforts, ensuring consistent social media engagement, leveraging blogging and directory profiles, and exploring new marketing opportunities. Claire also emphasizes the importance of optimizing administrative processes to streamline operations. Join her for actionable insights to enhance your private practice and attract your ideal clients during quieter periods.
00:00 Introduction to Thriving in Private Practice 00:41 Navigating the Summer Season for Therapists 01:53 Reviewing and Auditing Your Current Marketing 04:39 Consistency in Marketing Efforts 12:54 Improving Existing Marketing Materials 24:16 Exploring New Marketing Opportunities 28:39 Streamlining Your Practice 33:42 Encouragement and Final Thoughts 37:18 Summer Slump Implementation Challenge Ready to take the action to get your Private Practice Thriving. Join the Summer Slump Implementation event by joining my monthly membership below (silver level) https://www.prosperinprivatepractice.com/prosper-in-private-practice-membership | |||
| 21 Nov 2024 | End of Year Review for Private Practice Owners | 00:31:07 | |
In this solo episode, host Claire Feldman conducts an end-of-year review for 2024, reflecting on the challenges faced, including the global economic crisis and significant events like Trump's election. Claire discusses practical steps to prepare for 2025, focusing on reviewing finances, exploring revenue streams, and enhancing business operations. She emphasizes the importance of having a comprehensive marketing strategy and tracking referral sources and client engagement. Claire also introduces a special Black Friday offer for discounted one-on-one strategy sessions and complimentary access to her membership community events in December.
00:00 Introduction and Year-End Reflection 03:03 Financial Review and Planning 10:06 Streamlining Operations 14:13 Evaluating Referral Sources 18:47 Marketing Strategies for 2025 26:29 Special Black Friday Offer 29:34 Conclusion and Next Steps Snag my BLACKFRIDAY offer. Get 30% off my 1:1 strategy session. Offer valid 22-29th November. Added BONUS!. Get complimentary access to events within my membership community for the month of December https://www.prosperinprivatepractice.com/power-hour
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| 03 Apr 2025 | From Therapist to Thrive: Ethical Instagram Marketing & Ads with Elsie Lawrence | 00:29:43 | |
In this episode, host Claire Feldman speaks with Elsie Lawrence, a qualified psychotherapist turned marketing mentor. Elsie shares her journey from working in a marketing job through her existential crisis brought on by her mother's leukemia diagnosis, to finding her passion in combining psychotherapy with marketing. They discuss the importance of balancing life and business, navigating the complexities of Instagram marketing, the concept of ethical marketing, and the effectiveness of paid ads. Elsie shares practical strategies for therapists to increase visibility and generate inquiries without feeling sleazy or overwhelmed. She emphasizes building a strong foundation, creating quality content, and using paid ads strategically for sustainable business growth.
00:00 Introduction and Guest Welcome 00:17 Guest Background and Career Journey 01:50 Life Changes and Career Shift 02:54 Balancing Life and Instagram Marketing 04:24 Combining Marketing and Psychology 07:02 Effective Instagram Strategies for Therapists 12:44 The Role of Paid Ads in Marketing 21:53 Mentorship and Services Offered 24:43 Realistic Expectations and Conclusion | |||
| 11 Dec 2024 | Podcasting 101 for Therapists: Transform Your Private Practice Marketing | 00:49:12 | |
In this episode, Claire Feldman welcomes Chantel Dyson to discuss the potential and benefits of podcasting for therapists. Chantel shares her unique journey from a career in theater sound design to mathematics teaching and finally to podcast coaching. She reveals how personal experiences and storytelling can enhance therapeutic connections with clients. The conversation delves into practical steps for starting a podcast, from initial content creation to utilizing advanced AI tools for seamless editing and repurposing. Chantel also introduces her offerings, including podcast launch packages and VIP days, designed to help therapists create impactful and engaging podcasts. Listeners are encouraged to explore podcasting as a valuable and underutilized marketing platform for building trust and an authentic connection with their audience.
00:00 Welcome and Introduction 00:31 Chantel's Journey: From Theater to Teaching 02:27 Transition to Life Coaching and Podcasting 07:21 The Power of Podcasting for Therapists 12:49 Engaging Clients Through Podcasting 20:24 Creating Compelling Podcast Content 24:56 Understanding Your Client's Language 25:32 The Importance of Podcasting 27:33 Choosing the Right Marketing Strategy 27:51 Is Podcasting Right for You? 29:29 Getting Started with Podcasting 31:07 The Role of Video in Podcasting 34:58 Essential Tech for Podcasting 39:06 Repurposing Content for Maximum Reach 44:51 Podcast Launch Packages 47:44 Final Thoughts and Contact Information Connect with Chantelle on instagram
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| 16 May 2024 | The Business of Therapy: Mastering Practice Management with Natalie Englander | 00:46:58 | |
In this podcast episode, Natalie Englander, a senior cognitive behavioural therapist and mindfulness teacher, shares her experience of transitioning from working in the NHS to starting her full-time private practice specialising in therapy for perfectionists. Natalie discusses her career background, the motivations behind her move to private practice, and the gradual build-up to making the transition. She provides insight into the challenges and strategies involved in building a private client base, emphasizing the importance of having a niche, setting up foundational systems, and leveraging digital marketing tools like a well-optimized website and an active Instagram presence. Additionally, Natalie talks about the role of leveraging collaborations, public relations, and speaking engagements in growing her practice. She concludes by offering advice for therapists considering private practice, highlighting the value of understanding personal goals, the significance of a support network or business coaching, and the necessity of customizing one's approach to business and marketing.
00:00 Welcome and Introduction 00:31 Natalie's Journey from NHS to Private Practice 01:03 The Transition to Private Practice: Strategies and Challenges 03:40 Building a Private Practice: From Part-Time to Full-Time 08:09 Marketing Strategies for Therapists: Websites and Instagram 10:42 The Power of Instagram and Website for Client Acquisition 16:45 Designing a Successful Website: Tips and Tools 20:41 Expanding Your Reach: Courses, Workshops, and Brand Collaborations 23:33 Growing and Managing an Instagram Account 40:47 The Importance of Business Coaching and Setting Goals 43:36 Final Thoughts and Advice for Aspiring Private Practitioners
Follow Natalie at The Perfectionism Therapist, Or for her coaching services at Therapist Biz coach For details on my membership and services, visit: Or follow me on instagram | |||
| 18 Jun 2024 | Summer Slump Survival: Expert Tips for Therapists | 00:28:20 | |
In this episode, host Claire Feldman explores strategies for therapists to handle the summer slump in private practice. The discussion includes proactive diary management, enhancing client communication, setting up appointment reminders, and reviewing expenses. Claire also suggests developing passive income streams, offering unique service packages, collaborating with other professionals, and considering CPD training opportunities. These tactics aim to minimise cancellations and income loss during the summer and prepare for future dips in client engagement.
00:00 Introduction to the Summer Slump 00:08 Understanding the Summer Slump 00:52 Personal Experience and Initial Reactions 02:50 Proactive Strategies for Managing Your Diary 05:22 Setting Up Appointment Reminders 06:42 Financial Planning for Quieter Months 08:09 Reviewing and Cutting Costs 09:29 Exploring Passive Income Opportunities 12:48 Creative Business Offerings 19:42 Collaborations and Retreats 22:22 Delivering CPD and Training 24:36 Conclusion and Next Steps
To join my membership and participate in the upcoming ‘Summer Slump Live Challenge from 1st to 13th July, click the link below:
https://www.prosperinprivatepractice.com/prosper-in-private-practice-membership | |||
| 07 Feb 2025 | From Likes to Clients: Leveraging Instagram for Your Therapy Practice (Part 1) | 00:27:03 | |
Maximising Instagram for Your Therapy Practice: Key Insights and Strategies
In this episode, host Claire Feldman delves into effective Instagram marketing strategies for therapists. After a week-long discussion with her membership community focusing on Instagram, Claire shares key learnings and practical tips. She emphasises the importance of authenticity and intentionality in social media usage, addresses common frustrations with the platform, and highlights the crucial role of consistent branding. Claire also explores how therapists can use Instagram to connect with potential clients by showcasing their unique personalities and expertise. The episode is packed with actionable insights on engaging content creation, leveraging Instagram's algorithm, and understanding modern search behaviours to attract ideal clients.
00:00 Welcome and Introduction 00:32 The Love-Hate Relationship with Social Media 01:55 Using Instagram Effectively for Marketing 04:58 Creating Engaging Content on Instagram 07:30 Defining Your Ideal Client and Niche 09:31 Optimizing Your Instagram Profile 13:17 Adapting to Changing Search Behaviours 20:20 Overcoming Visibility Challenges 22:31 Conclusion and Next Steps
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| 08 Dec 2023 | Unlocking Social Media's Potential for Therapists with Samantha Tyler | 00:39:48 | |
Unlock the potential of social media for your therapy practice with our fascinating conversation with social media manager, Samantha Tyler. Promise yourself to push the boundaries and embrace the digital world as Samantha, an expert in guiding therapists through the digital marketing terrain, shows us the ropes. Get ready as we uncover the importance of strategic social media usage, goal setting, and identifying your perfect client niche. Together, Samantha and I dispel myths about social media as a marketing tool. We discuss the significance of building trust and fostering relationships with potential clients, and how therapists can leverage social media in conjunction with other marketing efforts. Understand the art of repetition and consistency in posting content and the need for a clear call to action. We assure you that social media isn't just about visibility; it's about providing valuable resources and insights for those who require your services. As we journey further, we explore the realm of content generation. With Samantha's vast reservoir of knowledge, we share effective brainstorming techniques and the advantages of keeping your posts simple and digestible. Discover how observing what other therapists are sharing and using Google search can invigorate your content ideas. This episode, whether you're a seasoned therapist or a fledgling in the field, is a goldmine of practical tips and valuable insights to strengthen your social media prowess for your practice. Let's take this digital leap together with Samantha Tyler | |||
| 06 Mar 2024 | Maximizing Your Therapy Practice's Visibility: Expert SEO Strategies with Jules White | 00:32:53 | |
Listen in as I sit down with the incredibly knowledgeable Jules White, a seasoned web and SEO strategist, to explore the often-intimidating world of search engine optimization for therapists. Jules, transitioning from the beauty and wellness industry to tech, sheds light on how essential SEO is for private practice professionals aiming to connect with their ideal clients online. With her expertise, we break down SEO in a simple, approachable manner, emphasizing the need for therapists to be visible on Google and explaining how the right strategies can transform browsers into loyal clients. Throughout our discussion, Jules offers invaluable insights into the dynamic nature of SEO and how it can offer a more sustainable return on investment compared to other digital marketing avenues. We talk about how establishing authority through niche content creation, such as blogging or podcasting, can significantly boost your search engine rankings, especially when coupled with a well-maintained Google Business profile. Moreover, Jules dispels the myth that SEO is a set-it-and-forget-it endeavor, underlining the importance of ongoing updates and fresh content to keep your online presence robust and relevant. Wrapping up our chat, we address the practicalities of SEO for therapists, acknowledging the challenges of low-budget SEO and the importance of being equipped with basic SEO knowledge. I highlight how essential tools like Google Analytics and Google Search Console can inform your online strategies and how regular SEO audits can pinpoint issues that may be holding your site back. Jules, ever the beacon of hope, reassures us that with a bit of extra effort, any therapist can outshine their competitors in the digital space, ensuring their practice thrives in the online world. Don't miss out on the wisdom Jules shares on making your website a magnet for the right clients. | |||
| 18 Jan 2024 | The many hats of a Private Practice Therapist | 00:37:45 | |
Join me, Claire Feldman, as I return from a rejuvenating three-week holiday break, sharing how this precious time off has reignited my passion and strategy for managing a private practice. Listen in as I explore the importance of stepping back to gain perspective and the value of working on your business with intention. I candidly discuss the many hats we wear as private practice therapists, from marketing mavens to administrative wizards, and the necessity of adopting a business mindset to make our practices flourish beyond just supplemental income. In this session, we tackle the intricacies of private practice, especially the quiet periods that can bring financial anxiety, and how crucial it is to be prepared. I offer personal anecdotes on how I cope with these challenges and stress the importance of community through online forums and local meetups to combat isolation. Moreover, I emphasize the importance of marketing oneself authentically, using various platforms to connect with the right clients, and the pros and cons that come with being your own promoter. Finally, I detail my content planning routine and the significance of wearing multiple roles efficiently, from managing social media to handling the nitty-gritty of budgeting and fee setting. Embracing a CEO mindset is key to success, and I talk about how setting boundaries and implementing policies can sustain not only your practice but also your wellbeing. Plus, don't miss the exciting news about the Prosper in Private Practice Hub's new tiered membership system, offering tailored support for every stage of your private practice journey, from resources to one-on-one coaching sessions. Whether you're new to the field or looking to enhance your business, this episode is a treasure trove of insights for every private practice professional. For further details of my membership and my special bonus offer that expires on 24th January, visit the link below: | |||
| 22 Aug 2024 | Mastering Marketing in Private Practice: Work smarter, not harder | 00:23:37 | |
Effective Marketing Strategies for Therapists in Private Practice
In this podcast episode, host Claire Feldman discusses practical and simple strategies therapists can employ to market their private practices effectively. She emphasizes the importance of dedicating regular time slots for marketing activities and suggests diversifying content across various platforms like blogs, emails, podcasts, and social media. Claire also introduces useful tools like Descript for content creation and scheduling, and advocates for re-purposing content to maximize reach without overwhelm. The episode aims to alleviate therapists' fears and uncertainties about marketing, providing actionable tips to build a consistent and successful marketing strategy.
00:00 Introduction to Private Practice Marketing 00:38 The Importance of Consistent Marketing 01:30 Setting Aside Time for Marketing 04:35 Choosing the Right Platforms 05:39 Utilizing Tools for Content Creation 07:18 Repurposing Content for Efficiency 18:49 Maintaining Consistency in Marketing 21:10 Conclusion and Resources Want free resources to support your practice growth? | |||
| 27 Dec 2023 | The Therapist's Guide to Overcoming Economic Tides and Flourishing | 00:32:32 | |
Listen in as I, Claire Feldman, take you through the tumultuous journey of 2023, reflecting on the highs and lows of starting and sustaining a private practice in counseling and therapy. I open up about my personal experiences and the collective hurdles we've faced, such as the saturated market and the cost of living crisis that have made client acquisition particularly tough. This candid discussion is not just about the struggles; it's an affirmation that the challenges we encounter are not a measure of our individual talents but rather a consequence of the wider economic landscape that touches all service-based professions. I stress the need for consistent marketing and the value of patience, as the seeds of a prosperous practice are sown with time and not just through initial efforts. Moving forward, we shift our focus to strategic business acumen essential for private practice prosperity. Discover how creating evergreen blog content can attract visitors to your site well into the future and why diversifying income through various means like hypnotherapy audios can lead to the joy of passive revenue. I emphasize on intentionality in every facet of your business, from social media to direct client relations, ensuring alignment with your long-term ambitions. The conversation also shines a light on the significance of resilience and adaptability in your practice, offering strategies for embracing change, and the profound impact mentorship can have on one's professional journey. Join me as we navigate the complexities of the private practice landscape, armed with insights and strategies to foster growth and resilience. | |||
| 28 Jan 2024 | Harnessing ADHD for Successful Practice Management | 00:53:56 | |
When the responsibilities of running a private practice converge with the whirlwind of ADHD, therapists like myself, Claire Feldman, face a unique set of challenges. Tossing aside the textbook approach, my guest, Aimee of 'Free Mind ADHD Therapist', and I share raw insights from our professional and personal lives, offering a lifeline to professionals paddling through the choppy waters of ADHD. Our heart-to-heart unveils not only the hurdles of managing day-to-day operations with this neurodivergence but also the empowering strategies to keep the practice afloat while maintaining sanity. Peeling back the curtain, we invite listeners into our world where ADHD is not just a clinical term but a lived experience that shapes the way we navigate business and interpersonal relationships. You'll hear us talk candidly about the spectrum of symptoms, from hyperfocus to memory lapses, and how technology and support systems can serve as a compass. Our discussion takes you through the twists and turns of scheduling, time management, and the art of delegation, ensuring that our practices thrive without burning the candle at both ends. As the conversation wends toward conclusion, Aimee and I consider the broader strokes—how structured group therapy sessions can forge community among clients with ADHD and the vital role of routine in achieving both professional success and personal harmony. We leave you with a sense of camaraderie and a treasure trove of practical advice, hoping to inspire fellow therapists to transform perceived weaknesses into their greatest strengths. Join us for this exploration and walk away with a toolbox brimming with strategies to navigate the vibrant tapestry of managing a private practice with ADHD. | |||
| 26 Nov 2023 | Marketing Mastery: Navigating Private Practice in a Post-Pandemic Economy | 00:27:21 | |
In this insightful episode of "Marketing Mastery," we delve into the essentials of self-promotion for private practice in today's challenging landscape. As we emerge from the shadows of the pandemic and confront the realities of an economic downturn, effective marketing has never been more critical. Join us as we explore key strategies to elevate your private practice, from leveraging digital platforms to understanding the psychology of your target clientele. We'll dissect the dos and don'ts of personal branding, discuss budget-friendly marketing tactics, and examine how to communicate value in a saturated market. Whether you're starting out or looking to revamp your approach, this episode is your guide to thriving in the modern-day world of private practice. | |||
| 19 Dec 2024 | Reflecting on 2024 and Setting Goals for 2025 | 00:20:26 | |
In this impromptu and unscripted podcast episode, host Claire Feldman reflects on the challenges and achievements of 2024, particularly within the realm of private practice. Sparked by a recent membership coaching call, Claire emphasizes the importance of acknowledging small wins, addressing setbacks, and planning for the upcoming year. She shares three key reflective questions for listeners to consider: celebrating achievements, letting go of unhelpful habits, and carrying forward successful practices. Claire also invites listeners to join a vision and goal-setting session for 2025, encouraging a proactive and business-minded approach to the new year. 00:00 Welcome and Introduction 01:20 Reflecting on 2024: Challenges and Wins 05:14 Achievements and Growth in Private Practice 08:20 Letting Go of Setbacks and Burdens 10:44 Looking Ahead to 2025: Values and Goals 13:18 Vision and Goal Setting for the New Year 16:33 Invitation to Vision and Goal Setting Session 19:47 Conclusion and Final Thoughts Register to join my New Year Vision & Goal Setting Session | |||
| 01 Aug 2024 | Overcoming Comparisonitis as a Private Practice Therapist | 00:24:42 | |
In this episode, host Claire Feldman discusses the concept of comparisonitis among therapists in private practice. She addresses both the positive and negative aspects of comparing oneself to others in the same field. Claire shares personal anecdotes, including how observing successful peers inspired her own business model transformation, while also highlighting the pitfalls of comparing yourself during vulnerable moments, leading to self-doubt. The episode emphasizes the importance of focusing on personal strengths, embracing individuality in marketing strategies, and understanding that success looks different for everyone. Insightful examples from successful therapists illustrate the diverse paths to success, encouraging listeners to find their own unique way.
00:00 Introduction to Comparisonitis 00:51 The Benefits of Comparison 03:02 The Downside of Comparisonitis 05:03 The Reality Behind Social Media Success 07:46 Learning from Successful Therapists 09:16 The Power of Connection Over Competition 16:35 Realistic Expectations and Motivation 20:16 Conclusion and Final Thoughts To find out more about me visit: | |||
| 11 Jun 2024 | Demystifying Finances for Therapists with Matt Vickers | 00:44:03 | |
In this episode, Claire interviews Matt Vickers, a transpersonal integrative psychotherapist with a background in finance. Matt discusses his transition from finance to therapy and shares insights on demystifying finances for therapists. Topics cover financial sensitivity analysis, setting fees, managing expenses, and the importance of tracking income and expenditures. Matt also emphasizes the psychological impact of money and strategies for therapists to establish healthy financial practices while maintaining their well-being and effectiveness in their profession. Practical advice on tools and methods to streamline financial management is also provided.
00:00 Welcome and Introductions 01:51 Matt's Journey from Finance to Therapy 03:50 Balancing Finances in Private Practice 05:42 Understanding Financial Sensitivity Analysis 12:49 Tracking Income and Expenses 21:10 Balancing Impulsivity and Caution with Money 22:51 The Impact of Money Stories on Therapists 24:10 Common Financial Themes Among Therapists 25:01 The Importance of Financial Education 25:44 Setting Fees and Overcoming Money Mindset Challenges 33:31 Offering Concessions and Managing Financial Boundaries 37:15 Energy Around Money and Its Impact on Clients 41:56 Final Thoughts and Services Overview To connect with Matt, find him here: http://www.mattvickerspsychotherapy.co.uk/page/about-me Or email: For more details about me and my services visit: https://www.theenrichedpractice.com | |||
| 30 Oct 2024 | Unlock New Revenue Streams: Beyond 1:1 Therapy | 00:33:35 | |
Maximizing Revenue: Diversifying Income Streams for Therapists
In this solo episode, host Claire Feldman discusses various ways therapists can create additional income streams beyond the traditional one-on-one client model. She explores options such as workshops, digital products, and membership communities, as well as the benefits and challenges associated with each. Claire emphasizes the importance of starting small, understanding your ideal client's needs, and the necessity of effective marketing and audience growth. The episode provides practical advice for therapists looking to diversify their income and achieve greater financial stability.
00:00 Introduction to the Podcast 00:30 The Importance of Additional Income Streams 02:44 Focusing on One-to-One Client Base 04:06 Exploring Workshops as an Income Stream 06:16 Creating CPD Workshops for Therapists 09:22 Developing Digital Products 13:00 Membership Communities for Therapists 18:27 Market Research and Audience Engagement 19:43 Starting Small and Scaling Up 23:52 The Numbers Game in Selling 29:19 Upcoming Group Coaching Program 31:59 Conclusion and Final Thoughts Download my free 'Beyond 1:1 - Create extra revenue for your practice' guide here: https://www.prosperinprivatepractice.com/additional-income-for-therapists Want to be added to the waitlist for my next cohort of my small group coaching program and launch your new income stream within 3 months? email at claire@prosperinprivatepractice.com
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| 12 Sep 2024 | The No-Social Media Approach: How Therapists Can Thrive Online | 00:28:31 | |
In this podcast episode, host Claire Feldman discusses whether it's possible to fill a private practice without relying on a social media presence. Reflecting on her own experiences and insights from mentoring, she covers the effectiveness of blogging, podcasting, YouTube, and other long-form content as alternatives to social media. Claire emphasizes the importance of consistency, strategy, and authenticity in marketing efforts and encourages therapists to explore marketing methods that align with their strengths. She also invites listeners to a free upcoming webinar for more in-depth exploration of these topics and details how to join her membership program.
00:00 Introduction: Can You Succeed Without Social Media? 01:06 Realization: Blogging Over Social Media 03:34 Client Success Stories with Blogging 05:05 Long-Form Content vs. Short-Form Content 05:36 The Role of Social Media in Marketing 09:43 Exploring Alternative Marketing Strategies 12:36 The Power of Podcasting and YouTube 20:52 Long-Term Marketing Strategies 26:00 Conclusion and Upcoming Webinar Interested in attending the webinar? Sign up via the link below: https://www.prosperinprivatepractice.com/fill-your-practice
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| 14 Jan 2025 | Accelerate Private Practice Growth with Therapist-Focused Email Marketing | 00:29:13 | |
In this episode, Claire Feldman delves into the significant benefits of email marketing for therapists, emphasizing the creation and value of lead magnets to attract ideal clients. Claire provides a detailed guide on setting up email lists, highlighting the importance of maintaining engagement through consistent and valuable content. She also introduces upcoming workshops aimed at helping therapists brainstorm and create effective lead magnets and harness email marketing to promote their practice and services.
00:00 Introduction to Email Marketing 02:15 The Importance of Lead Magnets 05:14 Creating Effective Lead Magnets 14:19 Building and Nurturing Your Email List 19:12 Email Marketing Strategies for Therapists 25:12 Upcoming Workshops and Conclusion Join my email marketing workshop series here: https://www.prosperinprivatepractice.com/email-marketing-workshops | |||
| 27 Sep 2024 | From High Hopes to Harsh Realities: Thriving in Private Practice | 00:20:56 | |
In this episode, host Claire Feldman discusses a prominent theme that emerged during a recent coaching call within her community: the divergence between expectations and reality when starting a private practice. The episode delves into common frustrations faced by therapists transitioning from employed roles, such as the NHS, into private practice, including the slow initial influx of clients and the lack of business and marketing training in counselling qualifications. Claire offers practical advice on setting realistic goals, the importance of gradual transition, and fostering business skills essential for success in private practice. She also emphasizes the value of community support and self-compassion in overcoming challenges.
00:00 Introduction and Welcome 00:16 The Reality of Private Practice 01:00 Managing Expectations and Self-Judgment 03:02 Transitioning from Employment to Private Practice 05:08 The Importance of Business Skills 06:34 Building a Sustainable Practice 11:41 Reflecting on Progress and Setting Realistic Goals 16:09 Focusing on Core Activities 18:04 Conclusion and Community Invitation Interested in joining my community? check out the details below: https://www.prosperinprivatepractice.com/monthly-membership
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| 31 Oct 2023 | Is your fear of visibility affecting your practice success? | 00:21:43 | |
Welcome to our latest podcast episode titled "Is the Fear of Visibility Impacting Your Practice?" In this episode, we delve into a topic that often gets overlooked but is incredibly significant in the world of therapy - the fear of visibility. Many therapists find the idea of being visible in their practice intimidating, and today, we're going to explore why that is. Visibility, though daunting, is an essential aspect of any practice. It helps build trust with clients, establishes your authority in the field, and allows for better engagement. However, stepping into the spotlight doesn't mean you have to step completely out of your comfort zone. In this episode, we will also discuss practical strategies and ways to increase your visibility that align with your personal comfort levels and professional values. So, whether you're a seasoned therapist struggling with this fear or a budding practitioner looking for guidance, this episode is designed to help you navigate these waters with confidence and ease. Let's dive in! | |||
| 23 Jan 2025 | Attract More Clients: Effective Copywriting Tips for Therapists | 00:39:36 | |
In this episode, host Claire Feldman welcomes Victoria Stokes, a Northern Ireland-based copywriter specializing in wellness professionals, to the podcast. Victoria shares her journey from working as a journalist in women's magazines with a strong focus on wellness, to eventually becoming a freelance copywriter during the pandemic. She talks about the challenges of shifting to freelancing, developing copywriting strategies that help her clients attract business, and how therapists can use copywriting to connect better with their clients. Victoria also explains the importance of storytelling in copywriting, the role of email marketing, and offers actionable advice to therapists on writing effective copy for their websites and marketing materials. She highlights her new course, 'Emails to Earnings,' and her copywriting services for those who want assistance in their marketing efforts.
1. 00:00 Welcome and Introduction 2. 00:30 Victoria's Journey to Freelance Copywriting 3. 05:54 Understanding Copywriting 4. 10:32 Effective Copywriting for Therapists 5. 19:22 The Power of Storytelling in Copywriting 6. 31:53 Email Marketing Strategies 7. 36:59 Conclusion and Resources You can connect with victoria on instagram https://www.instagram.com/writtenbyvictoriastokes/ | |||
| 13 Nov 2024 | Building Self-Belief : Your key to Private Practice Success | 00:42:08 | |
In this episode, host Claire Feldman interviews Vicky Schilling, a self-belief business coach, focusing on the importance of self-belief in business success. They discuss Vicky's journey, the impact of her coaching, and the noticeable shift in her focus towards self-belief. The conversation covers the significance of addressing past experiences that shape current business practices, practical strategies for improving self-belief, and the role of self-worth in setting prices and attracting clients. Insights are provided on how self-belief influences all areas of business, including marketing, client attraction, and maintaining boundaries. Vicky also shares tips for daily actions to bolster self-belief and offers a free resource to help listeners progress from feeling stuck.
00:00 Welcome and Guest Introduction 00:43 The Importance of Self-Belief in Business 02:52 Personal Journey and Shifts in Focus 05:39 Training and Impact on Coaching 09:09 Addressing Procrastination and Self-Doubt 15:55 Pricing and Market Perception 30:16 Setting Goals and Tracking Progress 35:22 Daily Practices to Boost Self-Belief 40:19 Final Thoughts and Resources You'll find Vicky at: https://www.instagram.com/vicky.shilling/ Link to the blog referenced in our podcast: https://vickyshilling.com/how-to-get-a-client-to-say-yes/ Her awesome free resource: https://vickyshilling.podia.com/paralysis-progress-audio-guide-worksheet | |||