Beta

Explore every episode of Profits Through Podcasting

Dive into the complete episode list for Profits Through Podcasting. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

Rows per page:

1–24 of 24

Pub. DateTitleDuration
07 Apr 2024B2B Podcasting as a Full Time Job with Greg Myers00:38:36

Greg Myers, the visionary behind the Leaders in Payments podcast and Podcast609, explains how he turned his niche passion into a thriving podcast enterprise in this episode. With over 300 episodes under his belt, Greg takes us through how he turned the mic into a magnet for success, growing his network of CEOs and establishing a robust revenue stream that has overtaken the income he was making as a consultant.

Today’s episode includes:

  • Why the Leaders in Payments podcast was started, and its focus on CEOs in fintech.
  • How Greg's podcasting journey surpassed 300 episodes and impacted his professional network.
  • Why Greg stopped consulting work in favor of full-time podcasting revenue.
  • How themed months and exclusive sponsorships contribute to podcast monetization for Greg.
  • What strategies Greg employs to grow his podcast's profitability and audience engagement.
  • Why operational dynamics and strategic thinking are crucial for a podcast's success.
  • How Greg's dedication transformed his podcast into a thought leadership platform.
  • What the role of storytelling plays in captivating podcast audiences and enhancing a brand.
  • How Podcast609 assists podcasts in the payments and fintech sector.
  • How external support networks and various tools facilitate podcast and business operations.
  • Why expressing gratitude for partnerships is important for future success and prosperity.

 

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

 

Podcast609: https://podcast609.com/

Leaders in Payments: https://leadersinpayments.com/

Leaders in Payments on Apple Podcasts: https://podcasts.apple.com/us/podcast/leaders-in-payments/id1493191701

Podcast609 on LinkedIn: https://www.linkedin.com/company/podcast609Greg on LinkedIn: https://www.linkedin.com/in/gregsmyers

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

 

21 Apr 2024Spring Cleaning Tasks to Keep Your Podcast Fresh00:16:38

What better time than spring to freshen up your podcast? Today we’re peeling back the layers and adding a fresh, lemony scent to ensure your podcast is gleaming and attractive to listeners! We’re so busy day-to-day with our businesses and producing podcast episodes, we can forget that some bits of content could be getting stale or boring. Not to mention technical problems that can arise, and other optimizations we can do by periodically taking a step back and looking at how our podcast is working. Grab a notepad for this one!

Today’s episode includes:

  • Why you might wish to update your podcast.
  • How revising episode titles and descriptions can boost SEO and engagement.
  • Why considering a new show format can keep content vibrant and listeners engaged.
  • Refining intros, outros, and calls to action for better audience resonance.
  • The importance of a technical checkup on various devices.
  • How to plan future content strategies for a focused and innovative podcast.
  • Leveraging listener feedback to generate more relevant content.
  • How outsourcing podcast production can help you focus on core business activities.

 

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

 

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

 

05 May 2024Make Podcasting SIMPLE Using Systems and Processes with Joe Casabona00:30:14

To succeed in podcasting, you must publish consistently. To do that, you must ensure the process is as simple and frictionless as possible. And how do you accomplish that? Well, today we’re finding out from Joe Casabona, an expert when it comes to podcast systems and automations. How else could he juggle THREE thriving podcasts while balancing a fulfilling family life? We’ll discuss the secrets to streamlining your podcasting process, enabling busy solopreneurs to save precious hours each week. Joe opens up about his flagship podcast, Streamlined Solopreneur, sharing his methods on how he makes his podcasts both relevant and profitable.

Today’s episode includes:

  • Why focusing on big-picture questions and actionable advice is key to podcast success.
  • How to identify and eliminate time-wasting tasks to streamline your business and podcast.
  • Why understanding the value of your time is crucial for podcasting efficiency.
  • A personal crisis Joe had that led to a transformation in his approach to content creation.
  • Why storytelling and intentionality in podcast content leads to audience engagement.
  • The huge problem with “off the cuff conversation” podcasts.
  • How Joe decided to rebrand his podcast to align with his evolved mission and audience.
  • Why you may not even be aware of how easy things COULD be when it comes to your podcast.

 

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

 

Podcast Workflows: https://podcastworkflows.com/joel

Streamlined Solopreneur: https://streamlined.fm/ (Formerly titled How I Built It)

Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Joe on Instagram: https://instagram.com/jcasabona

Joe on X: https://twitter.com/jcasabona

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

 

19 May 2024How to Maximize Your ROI from Podcasting00:15:56

One of the great things about podcasting is how much value you can squeeze from creating a single episode. From shareable social media to blog posts that improve your website SEO, discover how each episode can blossom into a multitude of assets that keep on giving. We’ll also discuss the invaluable networking and collaborative opportunities that arise through podcasting, allowing you to forge meaningful connections and tap into guest audiences to amplify your podcast's impact. Beyond easily measurable metrics, we delve into other personal gains from podcasting, such as sharpened speaking skills and boosted confidence.

Today’s episode includes:

  • How to transform each podcast episode into a variety of digital content assets.
  • Why repurposing content is key to extending reach.
  • Strategies for using podcasting as a networking tool.
  • Crafting compelling calls to action that drive listener engagement and monetization.
  • How to systematize and automate the repurposing of podcast content for efficiency.
  • Why guest collaborations are great for podcast growth and reach.
  • How to encourage audience engagement and foster community.
  • How to use listener feedback and analytics to adapt and improve podcast content.

 

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

 

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

 

02 Jun 202417 Years of Coaching: A Podcast’s Role In Staying Relevant with Dr. Amy Johnson00:27:31

Dr. Amy Johnson makes running an online coaching business look easy! Although after 17 years, that’s how it should be.

Amy shares her experience with transitioning from one-to-one coaching to impacting lives on a larger scale through her innovative programs, and the significant role her podcast ‘Changeable’ has played in that process.

Dr. Johnson reflects on the strategic decisions that have allowed her to mold a business that not only resonates with her personal values, but also offers freedom and fulfillment. She illustrates how Changeable is a trust-building tool, attracts the right audience, and ultimately, serves as a filter for potential clients. We also explore the business model behind her Little School of Big Change, largely fueled by organic growth.

Today’s episode includes:

  • How Amy launched the Little School of Big Change.
  • How the Changeable podcast contributes to her business model.
  • Why organic growth and freedom are core to her business strategy.
  • Where Amy finds inspiration to consistently produce content.
  • The role authenticity plays in standing out in the coaching industry.
  • Why a hustle mindset is not necessary for business success.
  • How the podcast helps filter and connect with the right audience.
  • Why Amy considers a mix of solo and interview episodes to be effective for her podcast.
  • How Amy maintains a calm approach to her business and podcast management.
  • Advice to new podcasters seeking to carve out their niche.

 

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

 

Dr. Amy Johnson’s Website: https://dramyjohnson.com

Dr. Amy Johnson on Instagram: https://www.instagram.com/dr.amy.johnson/

Dr. Amy Johnson on Facebook: https://www.facebook.com/DrAmyJohnson/

Changeable on Apple Podcasts: https://podcasts.apple.com/us/podcast/changeable-podcast/id1434131959

Changeable on Spotify: https://open.spotify.com/show/0QSIiTy7fcvqK3JXuYlGN8

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

 

16 Jun 2024Value Your Time: How to Prioritize, Delegate, and Make Every Minute Count00:14:32

In a world where time is our most precious commodity, every tick of the clock matters when it comes to our podcasting and business ventures. I’m sharing insights in this episode on avoiding time-wasting tasks, from the allure of social media to the deceptive productivity of multitasking. With an eye on strategic delegation and focusing on high-value tasks, I’ll explain how undervaluing our time hinders not just our professional success, but our personal fulfillment as well. Especially as a podcaster, understanding when to hand over the reins can be a game-changer.

Today’s episode includes:

  • How to maximize every moment for business success with time management strategies.
  • Why prioritizing high-value tasks over multitasking leads to growth and personal fulfillment.
  • How strategic delegation can help entrepreneurs focus on revenue-generating activities.
  • Why understanding opportunity cost is crucial in valuing time as an entrepreneur.
  • How outsourcing technical and administrative podcast tasks can enhance productivity.
  • Why aiming for perfection in podcasting can be counterproductive and lead to burnout.
  • How reassessing time spent can eliminate inefficiencies and align actions with business goals.
  • Confronting the reality of stress and poor decision-making due to mismanaged time.
  • How to leverage podcast content for maximum return on investment.
  • Why assessing the cost of outsourcing versus doing tasks yourself is necessary for efficiency.

 

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

 

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

 

30 Jun 2024Growing a Business with $0 on Paid Ads Thanks to Podcasting with Julia Smith00:22:15

Julia Smith, MEd, RCT, CCC is a registered Counselling Therapist who owns a group private practice in Halifax, Nova Scotia, Canada. She has skillfully combined her therapy background with her passion for podcasting, creating a platform to empower and connect Canadian therapists. Julia has grown her podcast, Fearless Practice, organically without relying on paid advertising.

Hear all about how Julia’s dedication for helping therapists and creating podcasts intertwine to provide her with extra income. She shares how to create a successful brand and community within the podcasting world, all while maintaining a fulfilling balance between business and personal satisfaction.

Today’s episode includes:

  • Julia’s initial motivations for starting the Fearless Practice podcast
  • Why focusing on trust-building is superior to paid advertising.
  • The benefits of personal storytelling on podcasts compared with prescriptive advice.
  • Strategies Julia uses for work/life balance.
  • How Julia generates additional revenue through sponsorships and affiliate marketing.
  • How Julia's podcast contributes to her SEO and organic client acquisition.
  • Why creating geographically specific content has been optimal for Julia's brand and audience.
  • How Instagram plays a role in networking and guest booking.
  • How the podcast has helped Julia build a community and connect with other therapists.

 

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

 

Julia’s private practice website: https://insightmentalhealth.ca/

Fearless Practice: https://www.fearlesspractice.ca/

Julia on Instagram: https://www.instagram.com/fearlesspractice.ca/

Fearless Practice on Apple Podcasts: https://podcasts.apple.com/ca/podcast/fearless-practice/id1598058243

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

 

14 Jul 2024Do You Need a Podcast Network to Succeed at Podcasting?00:15:55

Are you debating whether to join a podcasting network or to fly solo as an independent podcaster? I’ll go through the potential benefits and pitfalls that can come with network affiliations, such as increased visibility and restrictive creative controls. I'm also emphasizing how remaining independent may be the better option for entrepreneurs by potentially leading to greater financial and creative rewards. You’ll learn what you need to navigate the podcasting world on your terms, whether you're contemplating joining a network or choosing the path of independence.

Today’s episode includes:

  • How podcast networks can increase visibility and legitimacy for your show.
  • Why joining a network may offer ease of production and shared marketing resources.
  • How networks could potentially lead to financial gains through ad revenue sharing.
  • Why some podcasters experience creative restrictions and disappointing earnings with networks.
  • Why promoting your own services may be more lucrative than seeking sponsorships.
  • Understanding the terms of a network agreement and why it’s crucial for content ownership.
  • Why migrating away from a network can be challenging and may result in losing everything you’ve built.
  • How successful independent podcasters thrive without network support.
  • Why control over content and financial benefits favor independent podcasting.
  • How independence in podcasting doesn't mean a lack of support or resources.

 

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

 

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

 

28 Jul 2024Podcast Your Way To Multiple 7-Figure Businesses with Dr. Justin Rabinowitz00:28:06

Dr. Justin Rabinowitz is a chiropractor turned business coach as the founder of Rehab Chiro. In his transformation from hands-on practitioner to a guiding force for chiropractic entrepreneurs, his podcast, Business School for the Rehab Chiropractor, has served as a key lead generation tool.

In this discussion, Justin explains why he is such a huge advocate of delegation, citing how the value provided by a strong team has allowed him to scale multiple ventures effectively. He also talks about how batching podcast recordings is essential for optimizing his schedule. Later, we share some anecdotes on the freedom and focus that can be achieved through trusting your team with various responsibilities.

Today’s episode includes:

  • Justin’s opinion that in 2024, anyone who’s anyone has a podcast.
  • Giving away tons of value for free via podcasting and why it’s a useful business strategy.
  • Why mentorship is critical for business and personal growth in chiropractic and podcasting.
  • How his podcast effectively generates leads.
  • Why understanding and utilizing analytics is essential for tracking business and podcast progress.
  • How a diverse marketing approach, including referrals and live events, can aid in client acquisition.
  • How Justin has seen his business and podcast grow in tandem.
  • Using analytics from previous podcast episodes to determine topics for new recordings.
  • Why batching podcast recordings can lead to more efficiency in your schedule.
  • How Justin leverages podcasting and Instagram to reach a wider audience.
  • How to maintain balance and focus by trusting your team with necessary tasks.

 

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

 

Rehab Chiro Coach: https://rehabchirocoach.com/

Dr. Justin Rabinowitz on Instagram: https://www.instagram.com/justinrabinowitz/

Business School for the Rehab Chiropractor on Apple Podcasts: https://podcasts.apple.com/us/podcast/business-school-for-the-rehab-chiropractor/id1610577423

Business School for the Rehab Chiropractor on Spotify: https://open.spotify.com/show/4VEp6SkKaZVZ6ggR1Zc5iJ

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

 

11 Aug 2024Should Your Podcast Have Video or Not?00:16:03

Should you keep your podcast audio-only or embrace the power of video! I’ll address common fears like privacy concerns and technical challenges, showing how advancements like enhanced laptop cameras and virtual backgrounds have made video production more accessible. I share actionable strategies for incorporating video into your podcast to boost engagement, trust, and visibility. We explore the benefits of video, from creating engaging social media snippets to maximizing your podcast's impact on business growth and brand recognition.

Today’s episode includes:

  • Why video can significantly boost engagement and audience trust.
  • How to maximize content by leveraging video snippets for social media.
  • How to navigate the transition from audio-only to video podcasting.
  • Why video enhances visibility and brand recognition more effectively than audio alone.
  • Why some listeners prefer podcasts with a video component, and why some don’t.
  • How recording video can produce weeks worth of social media content from a single episode.
  • Why it's essential to get your face and brand out there through video.
  • How incorporating video can improve ROI and make your podcast a significant business asset.

 

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

 

LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Instagram: https://www.instagram.com/ecpodcaststudio/

 

25 Aug 2024Podcast Monetization Strategies for Massive Growth with Adam Schaeuble00:45:03

Adam Schaeuble, the founder of Podcasting Business School, is with us today to reveal the strategies he teaches his clients to convert podcast listeners into paying clients. With extensive experience in both health-focused podcasting and business consulting, Adam now dedicates his expertise to helping service providers, coaches, and consultants transform their podcasts into thriving business tools.

We discuss Adam's practical strategies for growth and monetization, as well as tips to avoid podcasting burnout. He also explains his recommended social media strategy for podcasters, plus the consistency commitment he made to himself that brought him financial success.

Today’s episode includes:

  • Why patience and persistence are crucial for new podcasters, especially in the first year.
  • Advice on setting achievable podcast growth goals and effective marketing strategies.
  • The significance of having a singular call to action to avoid audience confusion.
  • Strategies for managing a consistent publishing schedule and avoiding burnout.
  • How to leverage your podcast to grow your online business.
  • Why your podcast doesn’t need a giant audience to be successful.
  • Three key marketing buckets to promote and grow your podcast (and business).
  • Importance of optimizing show names, descriptions, and episode titles for searchability.
  • Why you might want to do more solo episodes and fewer interviews.

 

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

 

Podcasting Business School: https://www.podcastingbusiness.school

Adam on LinkedIn: https://www.linkedin.com/in/podcastingbusinessschool/

Adam on Instagram: https://www.instagram.com/podcastingbusinessschool/

Episode Mentioned - The three main situations that cause podcasters to quit...and how to avoid them: https://podcasts.apple.com/us/podcast/499-the-three-main-situations-that-cause-podcasters/id1439327697?i=1000664444964

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

 

08 Sep 2024We Launched a Podcast 6 Months Ago… Here’s How It’s Going00:21:54

We launched this podcast about 6 months ago now, and I’ve been doing a lot of thinking. Today, I’ll share our initial motivations and the hurdles we’ve faced, such as balancing solo episodes and guest interviews. I’ll emphasize the importance of commitment and consistency, which is a lesson I preach relentlessly but am now experiencing myself, especially when I reflect on a coaching project that I launched during the pandemic. We explore logistical adjustments for better networking and highlight the critical role of providing valuable content, even when your follower/listener count is low. Even though building a successful podcast is a long journey, I’ll reveal the business wins that we’ve had so far.

Today’s episode includes:

  • The podcasting goal of boosting business growth and engagement.
  • Why stepping out from behind the scenes was initially uncomfortable but ultimately rewarding.
  • How past “failures” have provided valuable lessons for the podcasting venture.
  • How having a dedicated team allowed for focus on the essential aspects of podcasting.
  • Why we considered increasing episode frequency to enhance networking opportunities.
  • How podcasting became a great way to connect with current clients.
  • How the initial fear of running out of content was mitigated by effective planning and scheduling.
  • How social media presence complements podcasting efforts and builds trust with potential clients.
  • Repurposing podcast content to maximize reach and engagement.
  • The ongoing process of adjusting our branding to build out our health-focused niche.
  • Why focusing on high-value content is essential in a competitive landscape.
  • How considering guest types and solo content can enhance podcast appeal to the ideal client.

 

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

 

LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Instagram: https://www.instagram.com/ecpodcaststudio/

 

22 Sep 2024How Entrepreneur Podcasters Shine Using EPIC Branding and Authenticity with Jaci Russo00:31:55

Jaci Russo brings over two decades of marketing wisdom to the table in this episode. Jaci explains the power of effective storytelling, differentiating it from self-centered narratives that often fall flat. She offers strategies for podcasters to establish genuine connections with listeners that become warm leads, emphasizing the need to ask the right questions and truly understand your audience. If you thought branding was just for big companies, think again! Branding is something you need to be thinking about NOW, and you can start with this episode.

Today’s episode includes:

  • Why going beyond a logo when thinking about branding is essential.
  • What strategies podcasters can utilize to forge emotional connections.
  • Why understanding your audience leads to authentic and impactful branding.
  • How to craft brand narratives that stand out in a crowded marketplace.
  • Why authenticity in marketing is more than a buzzword and requires genuine self-presentation.
  • How to use branding and storytelling to generate trust and business leads.
  • Why lifelong learning and staying informed are crucial for podcast content creation.
  • The difference between effective and ineffective brand storytelling.
  • How businesses use podcasts for thought leadership and growing their bottom line.

 

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

 

Brand Russo: https://www.brandrusso.com

He Said, She Said: Razor Branding Podcast: https://razorbranding.org

Plan 2 Brand Course: https://www.brandstateu.com/courses/plan-2-brand

Jaci on Facebook: https://www.facebook.com/jaci.russo/

Jaci on Instagram: https://www.instagram.com/jacirusso/

Jaci on LinkedIn: https://www.linkedin.com/in/jacirusso/

Building a StoryBrand: https://amzn.to/4aQkEdY

Brand Bewitchery https://amzn.to/4aOwqoV

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

 

 

06 Oct 2024Adding Sponsors to Your Health-Focused Podcast with Bev Hampson00:35:34

How can health experts effectively monetize their podcasts without losing their authenticity? We’ll get the answers in this episode with Bev Hampson, a veteran media strategist who has dedicated over 10 years to helping women’s health podcasters increase their revenue streams. She is the founder of Category 3, a boutique media group dedicated to supporting voices in the alternative health and wellness industries

Bev uncovers the secrets to monetizing your health podcast, such as how to align sponsorships with your niche, understanding crucial metrics like monthly downloads, and exploring different types of ads. She shares her expert strategies for maintaining authenticity and building lasting brand partnerships to grow your audience and revenue. We’ll also learn some practices that she ensures all of her clients adhere to, such as consistency and appearing on other podcasts.

Today’s episode includes:

  • Why maintaining your podcast's unique voice is crucial when incorporating sponsorships.
  • How to align sponsorships with your niche, particularly for health and wellness podcasts.
  • Why smaller “micro” podcasts are appealing to health brands.
  • Why consistency in publishing episodes is vital for audience growth and engagement.
  • How to build strong, lasting relationships with brands through collaborative promotions.
  • Why guest appearances and strategic follow-ups enhance podcast growth.
  • The importance of understanding a brand's ecosystem for effective podcast monetization.
  • How Category 3 manages ad inventory to ensure consistent podcast growth.
  • Importance of humility and incremental improvement for podcast growth.
  • Strategies for turning a podcast's passion into profit while maintaining authenticity.
  • Why you must have audience trust and engagement when securing long-term sponsorships.

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

 

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

Category 3: https://www.category3.ca/

Category 3 on Instagram: https://www.instagram.com/category3media/

18 Dec 2023Trailer00:01:14

Profits Through Podcasting is your go-to resource for turning engaged health and wellness podcast listeners into paying clients. Learn from doctors, therapists, coaches, and more who successfully employ a podcast as their main marketing tool, generating quality leads and growing their business. 

Host Joel Oliver, owner of East Coast Studio, has assisted hundreds of entrepreneurs in producing successful podcasts. Hear their stories and strategies and find out how to turn your health and wellness podcast into a lead-generating machine!

The post Trailer appeared first on East Coast Studio.

20 Oct 2024How a Women’s Health Podcast Grew to 6 Figures with Karen Martel00:37:57

This episode features Karen Martel, a highly successful health and wellness entrepreneur who has built a thriving podcast, The Hormone Solution. Her journey initially began as a way to market her bioidentical hormone therapy business and improve her public speaking skills. Karen's consistent efforts led to a significant audience, authoritative speaking engagements, and enormous sponsorship opportunities.

We hear about Karen’s transition from YouTube videos to podcasting, where she overcame challenges to create a successful platform that serves as her primary marketing method. She shares valuable insights on effective communication, audience engagement, and the importance of selecting a podcast name that aligns with your niche. Karen also reveals just how much money she receives from podcast sponsorships now, along with her moment of realization that she was massively undercharging.

Today’s episode includes:

  • Why podcasting became Karen’s primary marketing tool for her hormone therapy business.
  • How her consistent efforts in health-focused podcasting led to professional speaking engagements.
  • Effective communication and preparation, and how they differentiate successful podcasts.
  • Why building personal connections with listeners leads to business growth.
  • How repurposing content and nurturing relationships can convert listeners into clients.
  • Why selecting a podcast name that resonates with your niche is important.
  • How podcasting became a six-figure success for Karen's hormone health business.
  • Why trust and authenticity are essential when utilizing podcast sponsorships.
  • How appearing on other podcasts can enhance exposure and opportunities.

 

Bad audio quality stifles your podcast’s growth and is the top reason listeners stop listening! Capture great guest audio using our free Podcast Guest Prep Sheet here: https://eastcoaststudio.com/guestprep

 

Karen’s website: https://karenmartel.com/

The Hormone Solution on Apple: https://podcasts.apple.com/ca/podcast/the-hormone-solution-with-karen-martel/id1438772276

The Hormone Solution on Spotify: https://open.spotify.com/show/2xpg17ey4JiRcxlB0GGPeh

Karen on Instagram: https://www.instagram.com/karenmartelhormones/

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

 

03 Nov 2024Why You Need To Guest on Other Podcasts with Dustin Riechmann00:39:45

Dustin Riechmann is the visionary behind 7-Figure Leap, a program that guides mission-driven entrepreneurs to 7-figure success through strategic podcast guesting. Dustin has leveraged podcast guest appearances to significantly boost brand visibility and revenue, specifically for his company FireCreek Snacks. His expertise has enabled him to assist over 200 entrepreneurs in tapping into the potential of podcasts.

In this episode, Dustin takes us through the massive power of podcast guesting as a tool for business growth. He shares his insights on how strategic podcast appearances can elevate brand visibility and drive revenue, aided by his five-step framework: Purpose, Plan, Pitch, Perform, and Profit. Dustin’s real-life success stories uncover how podcast guesting serves as the perfect tool for lead generation and industry influence.

Today’s episode includes:

  • How Dustin leveraged podcast guesting to overcome challenges with FireCreek Snacks during the pandemic.
  • Why strategic podcast appearances can boost brand visibility and open new revenue streams.
  • Why clear objectives and audience targeting are crucial for effective podcast guesting.
  • The need for storytelling and crafting compelling narratives for successful guest performances.
  • How to effectively prepare for podcast guest appearances with bullet-point summaries and introductions.
  • Why a clear call to action is crucial at the end of a podcast interview.
  • Why ethical considerations are important regarding payment for podcast guest appearances.
  • Why repurposing podcast content across social media easily enhances business growth.

 

Poor quality podcast audio KILLS your audience growth. Get our FREE Podcast Guest Prep Sheet to ensure the highest quality recordings from your guest interviews: https://eastcoaststudio.com/guestprep

 

Get the 7-Figure Leap Playbook: https://7figureleap.com/playbook

7-Figure Leap on Apple: https://podcasts.apple.com/us/podcast/7-figure-leap-with-dustin-riechmann/id1726075128

7-Figure Leap on Spotify: https://open.spotify.com/show/3HY25zimQY0Tv49wYapIvb

Dustin on LinkedIn: https://www.linkedin.com/in/dustinriechmann/

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

 

17 Nov 2024How a Podcast Built a Global Community of Female Entrepreneurs with Renée Warren00:30:01

Renée Warren is a trailblazing female entrepreneur and host of the podcast Into the Wild, which has released over 300 episodes. Starting her podcasting journey during the pandemic, Renée has built a global platform dedicated to empowering female entrepreneurs. Her strategic guest selection and consistency have been pivotal in growing a supportive community, establishing her authority in the entrepreneurial podcast space, and achieving a top 10 ranking in Apple Podcasts for Entrepreneurship in Canada.

Renée reflects on her podcasting journey in this episode, sharing how her show evolved from a personal refuge to a thriving global community for female entrepreneurs. She discusses the importance of consistency, strategic guest selection, and teamwork in achieving podcast success and income. She highlights the power of networking and public relations in personal branding, while also explaining how making guest appearances on other podcasts has fueled her growth. We also hear about what she examines when she gets pitched by guests wanting to appear on Into the Wild.

Today’s episode includes:

  • Why Renée started her podcast as a personal refuge during the pandemic.
  • How strategic guest selection opens doors to bigger names and opportunities.
  • How consistency in podcasting has boosted Renée's business and personal brand.
  • Why collaboration and teamwork are crucial for podcast longevity.
  • Renée’s experience of achieving a top 10 ranking on Apple Podcasts.
  • Why maintaining a structured schedule aids in producing resonant content.
  • How you can use life experiences to make creative content for engaging podcast episodes.
  • Why perseverance and adaptability are key to Renée's podcasting journey.
  • Why PR and guest appearances align with your personal branding objectives.
  • How leveraging podcast guest appearances has expanded Renée's audience and reach.

 

Bad audio quality stifles your podcast’s growth and is the top reason listeners stop listening! Capture great guest audio using our free Podcast Guest Prep Sheet here: https://eastcoaststudio.com/guestprep

 

We Wild Women: https://www.wewildwomen.com/

Renée’s website: https://www.reneewarren.com/

Into the Wild on Apple: https://podcasts.apple.com/us/podcast/into-the-wild/id1508734916

Into the Wild on Spotify: https://open.spotify.com/show/10gjdqlPM5kTgrzsaS3Tn3?si=7b98456e98e14179

Renée on Instagram: https://www.instagram.com/renee_warren/

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

01 Dec 2024Solving Health and Wellness Marketing Overwhelm with Angela Frank00:34:03

Feeling overwhelmed with all the options to market your business? Tune in to learn the secrets of a marketing ecosystem that can revolutionize your business with less stress and more success!

In this episode, I sit down with Angela Frank to explore the power of podcasting within a comprehensive marketing strategy. Angela introduces her concept of a marketing ecosystem, emphasizing the importance of connecting various marketing channels for optimal results. We discuss the balance of using podcasting as a foundational tool alongside email marketing, and the intricacies of managing digital ad campaigns alongside your podcast.

Angela Frank is a fractional Chief Marketing Officer with a proven track record of transforming health and wellness brands into revenue-generating success stories. With over a decade of experience, she has authored "Your Marketing Ecosystem," a guide for entrepreneurs seeking a straightforward and profitable marketing strategy. Angela is passionate about providing health and wellness entrepreneurs with the tools they need to navigate the complex marketing landscape and grow their businesses sustainably.

Today’s episode includes:

  • How podcasting serves as a cornerstone for building a strong marketing ecosystem.
  • Why Angela advocates for a cohesive marketing strategy connecting various channels.
  • How health and wellness entrepreneurs can manage overwhelming marketing options with a simplified approach.
  • Why starting with a podcast and email list is crucial for nurturing audience relationships.
  • How focusing on one primary marketing channel enhances credibility before expanding to others.
  • Why simply boosting social posts without strategy can limit ad performance.
  • Why testing highly differentiated ad creatives is vital for discovering audience preferences.
  • How creating genuine value in your health and wellness podcast builds trust and nurtures customer relationships.

 

Are you unknowingly killing your podcast's growth? Avoid 5 costly mistakes by downloading our free guide now to start boosting your podcast's impact: https://eastcoaststudio.com/free-guide-5-growth-killing-mistakes

 

Angela’s website: https://www.angelafrank.com

Angela on LinkedIn: https://www.linkedin.com/in/angelabfrank

Angela on Instagram: https://www.instagram.com/angelafrankofficial

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio

Our Instagram: https://www.instagram.com/ecpodcaststudio

15 Dec 2024Transform Your Podcast Into a Brand Powerhouse with Alex Sanfilippo00:34:55

What innovative strategies can help you streamline your podcast production and enhance audience engagement?

Alex Sanfilippo is the innovative mind behind Podmatch.com, a platform that connects podcast hosts and guests. Known for his strategic insights into podcasting, Alex transformed his show, Podcasting Made Simple, by outsourcing content creation to industry experts. This approach caters to his audience's preference for concise, impactful episodes. Through Podmatch, Alex is revolutionizing podcast guest-host connections, making the process more efficient and engaging.

We discuss why Alex chose to rebrand as well as outsource content to align with his audience's needs. We learn innovative strategies for enhancing listener engagement, streamlining production workflows, and building a strong brand identity through podcasting. We also highlight Podmatch's AI tool that optimizes guest-host connections, offering a more efficient podcasting experience.

Today’s episode includes:

  • Why outsourcing content creation can benefit podcasters and streamline podcast production.
  • How dynamic ad insertion can be profitable for your podcast.
  • Why aligning podcast content with brand identity ensures consistent messaging and growth.
  • How focusing on a specific niche helps build a successful and impactful podcast.
  • Why understanding audience needs is crucial for tailoring podcast content effectively.
  • Why courage and strategic focus are essential for podcasting and entrepreneurial success.
  • How integrating podcast episodes into educational resources generates ongoing leads.
  • How standing for something specific helps podcasters stand out in a crowded landscape.
  • Why saying no to opportunities can protect the focus of your podcast and business.
  • Why ongoing personal improvement in communication skills benefits podcasting success.

 

Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes

 

Podmatch: https://www.podmatch.com

Alex on LinkedIn: https://www.linkedin.com/in/alexsanfilippo

Podcasting Made Simple on Apple: https://podcasts.apple.com/us/podcast/podcasting-made-simple/id1470897857

Podcasting Made Simple on Spotify: https://open.spotify.com/show/11Cp3QNEEKMYoLKcQHuVqn

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio

Our Instagram: https://www.instagram.com/ecpodcaststudio

29 Dec 2024Email Marketing Success for Health-Focused Entrepreneurs with Tanya Brody00:33:50

How can email marketing drastically elevate your podcast and business?

Tanya Brody is an expert in email marketing, dedicated to helping small to medium-sized businesses generate more revenue through enhanced communication strategies. She assists entrepreneurs in crafting personalized and value-driven emails, which work in tandem with podcasts to nurture genuine relationships and lead to business sales.

We’ll learn about the strategies that maximize revenue and build connections, as well as where health and wellness coaches can get started with email. Tanya explains the importance of personalized communication, effective email list building, and avoiding salesy pitfalls.

Today’s episode includes:

  • How to promote your podcast using your email list
  • How to gain email list subscribers by using your podcast
  • The high ROI achievable by email marketing compared to other channels like social media
  • Why email is crucial for building relationships with potential and existing customers
  • Why having a well-structured email funnel is essential for ongoing engagement and future sales
  • Why it's important to craft emails that focus on solving customer problems
  • How consistent communication helps in building trust
  • Why personal anecdotes and storytelling enhance email authenticity
  • The good and bad uses cases for AI when it comes to email
  • Why neglecting communication until a sale is needed can harm your email strategy

 

Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes

 

Tanya’s website: https://tanyabrodycopywriter.com

Tanya on LinkedIn: https://www.linkedin.com/in/tanyabrody

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio

Our Instagram: https://www.instagram.com/ecpodcaststudio

 

25 Feb 2024I’ve Been Coaching Podcasters for 5 Years But Was Afraid to Start a Podcast00:24:22

Welcome to the introductory episode of Profits Through Podcasting where I, Joel, take you behind the scenes of our podcast launch. After years of producing podcasts for others with East Coast Studio, it was an encounter with a business consultant that helped us refine our operations and find our niche. Listen in as I share the candid journey of overcoming the initial hesitations and fears that come with starting something new. From embracing imperfections to learning on the go, this episode is all about the growth that comes from just starting something new, along with what to expect in future episodes.

Today's episode includes:

  • How I decided to launch a podcast for East Coast Studio.
  • Why a meeting with my business consultant was pivotal in pushing me beyond my comfort zone.
  • How we aim to find our unique voice in the competitive podcast market.
  • How my experience in amplifying entrepreneurs' voices led to creating this podcast.
  • Why connecting with audiences requires more than transactions, emphasizing a human touch.
  • How pressing “record” for the first time is a magical step.
  • How the studio overcame a growth plateau.
  • Why identifying ideal clients and evolving marketing strategies are crucial for business development.
  • Why starting imperfectly and learning through the process is more beneficial than waiting for perfection.
  • How authenticity in content creation can be challenging due to conditioned behaviors.
  • Why taking action is necessary, despite fears of not measuring up to established figures.
  • How the podcast will serve as a platform to share client stories and connect with new audiences.
  • Why embracing imperfections and learning from feedback is part of the podcasting journey.
  • How concerns about sounding scripted or not standing out in the market are common but manageable.
  • Why putting oneself out there, despite potential rejection, is essential for business growth.

 

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

 

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

 

10 Mar 2024$60K in One Day From a Podcast with Dr. Josh Satterlee00:31:29

On today's episode, Dr. Josh Satterlee shares how podcasting allows his love of talking and networking to generate real business revenue. From developing cutting-edge training courses to creating invaluable online content, Josh's journey exemplifies the power of podcasting. As the host of Clinic Gym Radio, Josh enlightens us on the pivotal role of podcasting in his marketing strategy, citing several examples where his podcast did all the heavy lifting of closing sales.

Today’s episode includes:

  • What role podcasting plays in the marketing and growth of Josh's businesses.
  • How technical improvements and personal touches can optimize a podcast's success.
  • How podcast invitations serve as strategic networking opportunities with mentors and industry leaders.
  • One strategy Josh developed that has led to high-level guests sharing their episode on social media.
  • How podcasting has contributed to measurable growth for Josh's businesses.
  • The importance of leveraging in-person networking to maximize the potential of podcasting.
  • How Josh ties $60,000 of revenue to a single day thanks to exposure from his podcast.
  • The role of podcasting as a part of an overall marketing strategy.

 

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

 

Clinic Gym Hybrid: https://clinicgymhybrid.com/

Trust Driven Care: https://trustdrivencare.com/

Josh on Instagram: https://www.instagram.com/drsatterlee

Josh on LinkedIn: https://www.linkedin.com/in/dr-josh-satterlee-8ab48ba3/

Clinic Gym Radio on Spotify: https://open.spotify.com/show/7r0o12eAMswGQ5kdLmU0t7

Clinic Gym Radio on Apple Podcasts: https://podcasts.apple.com/us/podcast/clinic-gym-radio/id1321923940

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

 

24 Mar 2024How Profitable Podcasters Use Momentum to Podcast for Years00:11:00

Have you ever wondered why some podcasts soar to the top while others seem to vanish into thin air? Our latest episode tackles this head-on, as I explain the sheer power of momentum in podcasting. Drawing from the uncomfortable truth that many podcasts fizzle out after a few episodes, I’ll show you how it’s persistence that separates the successful from the silenced. You’ll also learn strategies on staying persistent so that you can keep your podcast moving upwards, allowing you to capture more leads for your business.

Today’s episode includes:

  • Why so many podcasts fail early and how to avoid becoming part of that statistic.
  • How managing expectations and starting small contribute to podcast longevity.
  • How to set up sustainable podcast systems and schedules for consistent content creation.
  • Why perseverance and patience are necessary for gradual podcast growth.
  • How to reduce friction in the podcasting process through efficient systems and delegation.
  • Why understanding workload capacity is key to preventing podcast abandonment.
  • How to plan and integrate podcasting into your life for long-term benefits.
  • Why recording in batches or staying ahead of schedule can minimize stress.
  • Why it's essential to make podcasting easy to maintain over the long term.
  • How to recognize the indirect impact of podcasting on business growth and revenue.
  • Why it's important not to obsess over immediate podcast audience numbers.

 

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

 

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

 

Enhance your understanding of Profits Through Podcasting with My Podcast Data

At My Podcast Data, we strive to provide in-depth, data-driven insights into the world of podcasts. Whether you're an avid listener, a podcast creator, or a researcher, the detailed statistics and analyses we offer can help you better understand the performance and trends of Profits Through Podcasting. From episode frequency and shared links to RSS feed health, our goal is to empower you with the knowledge you need to stay informed and make the most of your podcasting experience. Explore more shows and discover the data that drives the podcast industry.
© My Podcast Data