Product Powerhouse (Erin Alexander)
Explore every episode of Product Powerhouse
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 12 Aug 2020 | Shopify Design Options for All Shop Owners | 00:33:35 | |
In this episode of The Product Powerhouse podcast, we are talking about design options for Shopify to fit every budget. Visit the Show Notes If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 14 May 2020 | START HERE | 00:01:47 | |
Hey! Welcome to the Product Powerhouse Podcast, my name is Erin Alexander, I’m the host of the show. I’m the founder of Alexander Design Company, a Shopify web design and marketing agency for e-commerce businesses. I believe that running a shop is a completely different ball game than other types of onlines businesses and I created this podcast to bring you the support and inspiration you need to make your shop a success! My company works with women who have product-based businesses of all kinds. We work with handmade and artisan businesses, high-end and luxurious businesses, and shop owners who create digital products. So, Whether you have a brick and mortar shop on the corner of main street, or run an awesome party decor empire in your basement, or you are just a hobbyist trying to make a little money from your passion project. We’ll be covering it all. Each week we’ll be bringing you actionable tips for shop owners whether we’re talking about marketing, design tips or manufacturing, this podcast will be geared toward what it’s like to run a product-based business. We’ll also be chatting with other shop owners to go behind the scenes and give you insider's insight to their own successful businesses. And so much more. Thank you for being here! I’m so excited to get started. grab yourself an iced coffee and let’s jump in. Connect with Erin: | |||
| 10 Jun 2020 | Behind the Scenes of My "Success" Story | 00:10:54 | |
Every business owner has to deal with different struggles and hurdles to survive. Here's my own success story, and spoiler alert, it hasn't been a walk in the park and the background that led me to starting this podcast.
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 01 Jul 2020 | Nine Things Your Shop Website Must Include To Support Your Customers | 00:19:11 | |
Your job as an online business owner is to make your customers feel comfortable shopping with you. If customers visit your website and don't feel like your website is professional they will not spend their money with you. No one wants to get ripped off from a sketchy online store. This episode is a list of the things your website must include to make your shoppers feel comfortable placing an order, and it includes a few things you are legally obligated to include on your shop site. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 15 Jul 2020 | Is Flodesk right for your online store? | 00:13:57 | |
Have you heard about Flodesk? This podcast episode is all about Flodesk, what makes it different from other email service providers, and if it's a good choice for YOUR online store. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 09 Sep 2020 | How to Prepare for the Holiday Sales Season | 00:25:17 | |
If you haven't started your preparing for the holidays yet, you are definitely not alone. But, I'm here to tell you it's time to get to things ready. Those holidays will sneak right up on you if you aren't ready for them. On today's podcast episode we're talking about the things you need to do to have a stress-free, highly profitable holiday sales season. Visit the Show Notes If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 10 Jun 2020 | Creating a Strategic Brand for Your Store with Shaina Longstreet | 00:25:50 | |
Today, we are talking to Brand Strategist and Squarespace Designer, Shaina Longstreet from Your Ampersand Studio, about how to create a solid foundation for your brand through a strategic branding process. Shaina goes into detail about how your brand shapes all of the touch points of your customer's experience when they are shopping from you. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
Connect with Erin: | |||
| 24 Jun 2020 | From Creative Outlet to 6 Figure Online Store with Jeana Rushton | 00:42:05 | |
Today's guest is a dear friend of mine, Jeana Rushton from the Fox and Stone. She has an incredible story of starting her business when she desperately needed a therapeutic creative outlet and now runs her six-figure online store with her husband, Jared. Jeana digs into some of her past successes and failures and shares her realistic approach to business with us in this episode.
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
Connect with Erin: | |||
| 22 Jul 2020 | Building an Online Shop with Slow and Steady Growth with Angie Clay | 00:30:44 | |
Believe it or not, there's no such thing as overnight success when it comes building your online shop! Even the shops that seem to appear overnight have been working to get to that place for years. On today's episode, we are talking to Angie Clay of Liberate and Lather, an artisan skincare shop with an emphasis on journaling as a part of your self-care routine. Angie has built her business slow and steady, making small steps towards the next level.
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 17 Jun 2020 | Shopify is the Best E-Commerce Website Platform | 00:13:44 | |
In this episode, we are talking about all the reasons why Shopify makes the best platform for e-commerce businesses. From small online businesses to large companies with multiple locations, Shopify is the way to go.
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 09 Feb 2022 | The Gutsy Ask Challenge with Becky Mollenkamp | 00:31:35 | |
Explicit content & trigger warning: cursing & discussion around suicide. In this episode of the Product Powerhouse Podcast, Becky is sharing the importance of asking for help and actionable steps you can take right now to be gutsy. Some of the talking points Becky and I go over in this episode include:
If you’ve been struggling to ask for help, or don’t know what to ask for or how, then the Gutsy Ask challenge may be for you! Give this episode a listen to find out! So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! Twitter Connect with Erin: | |||
| 16 Feb 2022 | Moving Our Own Website to Shopify | 00:19:24 | |
This episode has been a long time coming; I have wanted to share why I switched my website to Shopify since it happened, back in July, and I can’t wait to share what this was like! I was very nervous to do it, so I wanted to walk you through what we really experienced going through the migrating process ourselves. That’s why episode 91 of the Product Powerhouse Podcast is about moving our own website to Shopify! In this episode of the Product Powerhouse Podcast, I’m sharing the importance of understanding the migration process of a website before switching platforms and actionable steps you can take right now to put your concerns at ease around migrating your own website. Some of the talking points I go over in this episode include:
Migrating a website can be draining and cause anxiety, but it doesn’t have to. It’s a big project and will take time but with these tips you’ll be back up and running in no time. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! Links Mentioned: Episode 47 - https://www.productpowerhouse.co/blogs/podcast/mirgrating-your-product-business-to-shopify Cart 2 Cart- www.productpowerhose.co/cart2cart Turbo theme - www.productpowerhouse.co/oots One Stop DIY Shop - https://productpowerhouse.thrivecart.com/diy-shopify/ Connect with Erin: | |||
| 23 Feb 2022 | Building Wealth on Amazon with Yassin Hall | 00:36:55 | |
Yassin Hall didn’t have a choice; she wasn’t going to thrive in a corporate America job due to her children having special abilities and struggling to make bills each month. She invested her last $197 dollars into an Amazon store and within 5 years became a millionaire and helped her daughter do the same. That’s why episode 92 of the Product Powerhouse Podcast is about building wealth, both financially and in priceless moments, through selling on Amazon! In this episode of the Product Powerhouse Podcast, Yassin Hall is sharing the importance of building wealth from the ground up and actionable steps you can take right now to start your own store on Amazon or another third party seller platform. Some of the talking points Yassin and I go over in this episode include:
There is power in investing in your own dreams and becoming an entrepreneur. Though not a get rich quick scheme, the power of being able to sell on Amazon, Ebay, and even Walmart as a third party seller can mean the difference in a million dollars. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! Get the step by step guide to open your amazon store Connect with Erin: | |||
| 02 Mar 2022 | Small Packaging Design Ideas to Stand Out with Whitney Zimmerman | 00:27:17 | |
Did you know that your packaging could be making or breaking your sales metrics? Whitney Zimmerman is the founder and CEO of Wild Hive Studio, where she specializes in branding and packaging design. She helps product based businesses help reach their sales goals through their packaging. That’s why episode 93 of the Product Powerhouse Podcast is about packaging design tips to really stand out! In this episode of the Product Powerhouse Podcast, Whitney Zimmerman is sharing the importance of proper packaging design and actionable steps you can take right now to stand out before your customers even see your product! Some of the talking points Whitney and I go over in this episode include:
The packaging of your brand leaves an impression - it creates a memory, it creates an emotional experience, and it can be worth influencing the consumer to talk about your brand - but what it says, and has them saying, is up to your packaging design. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! Her brand packaging check list Connect with Erin: | |||
| 09 Mar 2022 | 5 Products You Can Sell Online With Little to No Inventory | 00:22:22 | |
If you are a long time listener of the podcast, this episode may not be for you, however, you may know someone who is looking to start their own business who this episode would be perfect for! You may also be looking for something different or another revenue stream. That’s why episode 94 of the Product Powerhouse Podcast is about 5 product-based business ideas with little upfront cost! In this episode of the Product Powerhouse Podcast, I’m sharing the importance of foundational work behind the start of a business, like niche and legalizing your business, and actionable steps you can take right now to start selling an online product today. Some of the talking points I go over in this episode include:
Don’t get me wrong; none of these are a “get rich quick” scheme, but they are easy types of businesses or products that you can start to sell online today. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! Links mentioned: Connect with Erin: | |||
| 16 Mar 2022 | Pivoting to a Business You Are Passionate About with Arielle Salkin | 00:43:06 | |
Many makers pivot during their entrepreneurship journey; from motherhood to pandemic and anything else life throws our way as we go. Arielle Salkin understands this beautifully. She’s had to pivot her business many times, and not that long ago either! That’s why episode 95 of the Product Powerhouse Podcast is about taking the ego out of your business to build it with passion! In this episode of the Product Powerhouse Podcast, Arielle is sharing the importance of taking your ego out of your business, especially when it comes to mindset and actionable steps you can take right now to build your business with passion. Some of the talking points Arielle and I go over in this episode include:
Arielle’s story is one anyone can relate to, and I know you’ll love this conversation. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! Shop Connect with Erin: | |||
| 23 Mar 2022 | Challenges in Emerging and Vice Markets with Kristina Shea | 00:30:58 | |
Have you ever wondered what it’s like to sell your product in another country, or have regulations in your own country that make selling your product hard- or even illegal? Today’s episode is with entrepreneur Kristina Shea, who sells cannabis-infused skin and hair products in the United States due to the regulations she meets in her own country of Canada. That’s why episode 96 of the Product Powerhouse Podcast is about making it work; even when you have to jump through hoops! In this episode of the Product Powerhouse Podcast, Kristina Shea is sharing the importance of sticking to your path and your own truth and actionable steps you can take right now to keep going, even when it seems impossible. Some of the talking points Kristina and I go over in this episode include:
Her story is uplifting, empowering, and encouraging for any entrepreneur, but the real draw of this story is the intense uphill battle Kristina has faced, and how she overcame it. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! Website Connect with Erin: | |||
| 30 Mar 2022 | Navigating Supply Chain Issues and Entrepreneurship with Jenn Collins | 00:38:15 | |
Product-based businesses have been hit pretty hard the last few years and the pivoting many companies have had to do to stay in the space isn’t always easy. Jenn Collins, CEO and Founder of Mama Needs Box and Mama Needs Podcast, understands the ups and downs of product based business owners. As owner of a subscription box company, she not only experiences these ups and downs, but her vendors do too! This week, episode 97 of the Product Powerhouse Podcast is about getting through the rollercoaster of entrepreneurship and staying the course! In this episode of the Product Powerhouse Podcast, Jenn Collins is sharing the importance of staying the course and the power of asking and receiving help from those around you. Some of the talking points Jenn and I go over in this episode include:
As someone who works with product based businesses and creates her own product based business platform, Jenn understands the ups and downs. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 06 Apr 2022 | Collaborations for SEO Growth with Meg Casebolt | 00:35:38 | |
Have you ever been curious if your website is maximized for SEO traffic? Have you ever been curious what SEO is but haven’t had someone to ask, or heard the terms “keyword” or “backlinks” and been confused? This episode is for you, my friend. This week, episode 98 of the Product Powerhouse Podcast is about SEO strategies for those new to SEO! In this episode of the Product Powerhouse Podcast, Meg Casebolt is sharing the importance of collaborations to increase SEO organically and actionable steps you can take right now to improve your website SEO to increase your traffic. Some of the talking points Meg and I go over in this episode include:
After this episode, you’ll feel so much better about SEO; not just what it is, but how best to increase your SEO and natural traffic to your website for product based business sites. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Podcast Connect with Erin: | |||
| 13 Apr 2022 | Celebrating Small Wins | 00:15:39 | |
When was the last time you celebrated small wins in your business or life? Do you know the huge importance it plays on you mentally? I recently learned the powerful lesson of celebrating small wins after realizing that goal achieving was less fun when I didn’t celebrate them! I am an enneagram 3, which means I love achieving goals and setting goals to hit them. But it recently became clear to me that I don’t take the time to celebrate them - I just look for what’s next. This week, episode 99 of the Product Powerhouse Podcast is about celebrating the small wins! In this episode of the Product Powerhouse Podcast, I’m sharing the importance of learning to celebrate the small wins and actionable steps you can take right now to recognize those wins and give them the time and appreciation they deserve. Some of the talking points I go over in this episode include:
If you’re not sure how to celebrate those smaller wins, then for sure hang out until the end of the episode where I give you lots of ways you can celebrate your lead goals. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Show Notes The Harvard Review Article: Celebrating Small Wins Lead and lag goals podcast episode: Ep 77 Connect with Erin: | |||
| 20 Apr 2022 | How to Create Bold Copy for your Product Business with Sandra van der Lee | 00:41:00 | |
If you dread product descriptions as much as I do, you’re going to love this episode! Today, for our 100th episode, we have a really good friend Sandra on the show to share with us how to make copy easy. Her biggest takeaway tip? Make sure the energy behind your brand is there when you go to write! This week, episode 100 of the Product Powerhouse Podcast is about making bold choices with your copy with Sandra van der Lee! In this episode of the Product Powerhouse Podcast, Sandra van der Lee and I are sharing the importance of being bold behind your brand and actionable steps you can take right now to create amazing copy that converts. Some of the talking points Sandra and I go over in this episode include:
Sandra is a bold, fiercely independent and adventurous, really good friend, and you’ll learn from her that being bold pays off, whether it’s through the copy you use in your product descriptions or the choices for your business that you make. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Website Connect with Erin: | |||
| 27 Apr 2022 | 5 Things to Have in Place in Case of an Emergency | 00:24:24 | |
I’ve been thinking about the importance of having a plan when there’s an emergency in your business, and how many of us small business owners don’t plan for these things and should. The importance of having a plan and being able to execute the plan should anything scary or emergent come up is huge, and can make or break a business in a crisis. This week, episode 101 of the Product Powerhouse Podcast is about preparing for an emergency with your team! In this episode of the Product Powerhouse Podcast, I’m sharing the importance of having a plan even if everything seems totally fine right now and actionable steps you can take right now to set up your team for survival and thrivability. Some of the talking points I go over in this episode include:
I hope you never have to use these plans and master documents because of an emergency, but I hope you get to use these things to help take an extra long vacation someday soon! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: Links mentioned: Book: Traction, by Gino Wickman Connect with Erin: | |||
| 04 May 2022 | Etsy Growth for Everyone with Lauren Keplinger | 00:36:14 | |
I get asked all the time by clients whether or not they should have a Shopify store or an Etsy shop, and I have always said both. Here to corroborate my reasoning is Lauren Keplinger, star Etsy shop owner and Etsy shop coach, who went from making monogrammed baby blankets to get through her husband’s deployments to making six figures from her shop! This week, episode 102 of the Product Powerhouse Podcast is about niching down to grow larger on Etsy! In this episode of the Product Powerhouse Podcast, Lauren Keplinger is sharing the importance of niching down your ideal client and actionable steps you can take right now to be successful on Etsy. Some of the talking points Lauren and I go over in this episode include:
If you sell candles, your ideal client is not anyone with a nose. In this episode, you’ll learn exactly why that is! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH Lauren Keplinger: CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 11 May 2022 | How to Grow your Product Business with Collaborations | 00:24:04 | |
Collaborating with other business owners takes a little energy for a lot of reward - it’s easily the fastest way to grow your audience! Collaborating may seem a little tricky; where do I start with collaborations and what ways can I collaborate with others that will share value between us both? This week, episode 103 of the Product Powerhouse Podcast is about ways you as a product based business can collaborate with others to grow your audience! In this episode of the Product Powerhouse Podcast, I’m sharing the importance of collaborations and actionable steps you can take right now to grow your online community. Some of the talking points I go over in this episode include:
After this episode, you’ll be ready to grow your business easily and quickly through collaborations! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 18 May 2022 | Taking Time Away From Your Business with Erin Flynn | 00:37:29 | |
Do you ever feel like you’re permanently glued to your work computer? Erin Flynn did. In fact, Erin was checking her sales on her wedding day, and this, along with other big life events that made her feel addicted to her business, were what prompted her to drop her hours and live her life. This week, episode 104 of the Product Powerhouse Podcast is about how to spend less time glued to your computer, and more time living your life! In this episode of the Product Powerhouse Podcast, Erin Flynn is sharing the importance of removing the pieces of your business that you do not enjoy to work less and actionable steps you can take right now to feel better about your limited time with your business. Some of the talking points Erin and I go over in this episode include:
There is power in being an entrepreneur who is not glued to their work all the time; the power to take a vacation, have that time flexibility or even handle emergencies as they arise in our lives, is far more important than burning out doing everything we think we have to do to be successful. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH Erin Flynn: CONNECT WITH ERIN ALEXANDER: Links Mentioned: Ep 94: Product based businesses you can do with little/no inventory Connect with Erin: | |||
| 25 May 2022 | Ethical Marketing for Small Businesses | 00:20:03 | |
Ethical marketing is a topic that has been heavy on my heart lately, especially in conversations with my clients recently. It is important, both for our overall business success as well as ethically it’s just the right thing to do, to market in an honest, genuine way that doesn’t lie, cheat, or scam customers. Today I share the 1979 Code of Conduct by the US Department of Health and Welfare and the three guiding principles that they outlined in this code of conduct, but also how it pertains to our product-based business. This week, episode 105 of the Product Powerhouse Podcast is about how to create ethical marketing for your product-based business! In this episode of the Product Powerhouse Podcast, I’m sharing the importance of ethical marketing and actionable steps you can take right now to increase customer satisfaction while also being ethical. Some of the talking points I go over in this episode include:
We as marketers and business owners should respect our customer’s right to choose to buy, to act in the well-being of our customers, and benefits both you as the business owner and the customer. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: LINKS MENTIONED: Connect with Erin: | |||
| 01 Jun 2022 | Time Efficiency and the Three Day Work Week with Cailen Ascher | 00:40:04 | |
Does moving your business to a 3 day work week scare you? Does it seem impossible? It’s something I have been thinking about for months now, and if you’ve listened to any recent episode you’ve heard me talk about the concept around a 4 day work week or just spending more time with family, and less on the business, while still keeping my business sustainable. I brought on Cailen Asher, award-winning business coach, to offer us insight into her 3 day work week which she’s maintained for 7 years, and she’s going to walk us through where to start. This week, episode 106 of the Product Powerhouse Podcast is about the three day work week! In this episode of the Product Powerhouse Podcast, Cailen and I are sharing the importance of time efficiency and actionable steps you can take right now to work less while keeping your business sustainable. Some of the talking points Cailen and I go over in this episode include:
After listening to this episode, you will understand that a 4 day or 3 day work week is possible, and the best starting place for you to get started in living the life you want and running your business at the same time! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH Cailen Ascher: CONNECT WITH ERIN ALEXANDER: LINKS MENTIONED: Connect with Erin: | |||
| 08 Jun 2022 | One Powerful Refresh to Your Shopify Storefront You Can Make in the Next 10 Minutes | 00:20:41 | |
Are you embarrassed by your website? Are you scared to send new or potential clients to your site because you don’t like how your site looks and you don’t have the budget for a professional one? This is the episode for you! If I told you that just 10 minutes from now you could have a website that you’re proud of and that actually makes sense? If you’re nodding your head in agreement right now, then keep listening! This week, episode 107 of the Product Powerhouse Podcast is about a powerful refresh you can do in the next 10 minutes! In this episode of the Product Powerhouse Podcast, I’m sharing the importance of your header and footer and actionable steps you can take right now to make your website more visually appealing and more user-friendly. I share my tips for creating a simple yet beautiful and functional header. We discuss things to include, and things to leave out, when it comes to prioritizing the space correctly. I also shared why the footer may just be the most overlooked opportunity to engage with your customers. This episode will help you turn up the heat on your website and allow you to feel proud of your site so you send more people there to shop! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 15 Jun 2022 | Growing your ECommerce Business through PR Connections with Alicia Boateng | 00:37:57 | |
Imagine being able to say that your product was shared by the likes of Tiffany Haddish, Octavia Spencer, and even Whoopi Goldberg! That’s what happened for Alecia Boateng, the celebrity cup designer. This week, episode 108 of the Product Powerhouse Podcast is about growing your eCommerce business with PR! Alicia Boateng has always loved creative pursuits, but it wasn’t until she left her career as a wedding planner that she started to think about turning her own designs into a full-time gig. It was her morning cup of coffee that turned out to be the inspiration she needed, and her line of handcrafted mugs started to come to life. Today she runs her business Alicia Boateng Designs, alongside her husband, churning out festive mugs that come in various styles. In this episode of the Product Powerhouse Podcast, Alicia Boateng is sharing the importance of creating sincere connections with PR representatives and actionable steps you can take right now to get your products in front of the eyes of more people. Some of the talking points Alicia and I go over in this episode include:
You can get more eyes on your products when you create genuine connections with people. And when you do it with heart, you’re more likely to see results that are beneficial to your success. It goes back to being curious about your outreach and marketing. Tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ALICIA BOATENG: CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 22 Jun 2022 | Why I Created DIY Shopify | 00:13:19 | |
Do you have big dreams for your business but don’t want to share your website with the world? You’re not alone. Many business owners don’t like or are even embarrassed by their websites. Thankfully this doesn’t have to be you any longer! This week, episode 109 of the Product Powerhouse Podcast is about why I created my evergreen course, DIY Shopify! In this episode of the Product Powerhouse Podcast, I’m sharing the importance of having a website you’re proud of and actionable steps you can take right now to change your personal narrative from a “what if I worked on my website” to a “wow - I am so glad I learned how to make a website!”. In this episode I also go over my story - how I started my own entrepreneurship journey and why I am so passionate to help you get it right too. I want to encourage you to check out DIY Shopify! Use code PODCAST for $$ off your order, too! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 29 Jun 2022 | 3 Ways to Realign Your Marketing Efforts For Better Results | 00:19:51 | |
I love marketing. It’s really exhausting, but also really rewarding. Perhaps you love marketing as much as I do, or maybe you just love to hate it. However, if we could love marketing all the time, we could trust the process and rest in the knowledge that what we are doing is truly effective. This week, episode 110 of the Product Powerhouse Podcast is about how to align your marketing strategy with your business! In this episode of the Product Powerhouse Podcast, I’m sharing the importance of social listening and actionable steps you can take right now to know your ideal customer beyond assumptions. Some of the talking points I go over in this episode include:
If you do these three things, you’ll solidify your messaging around your marketing and truly speak to your ideal customer. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: Links Mentioned: Connect with Erin: | |||
| 06 Jul 2022 | Starting Wholesale: The Do's and Don'ts with Emily Kerr- Finell | 00:27:33 | |
Have you been curious how to make your small business wholesale and more efficient? Emily Kerr-Finell, the brains behind Wholesale in a Box, knows what it means to look at your business and figure out if wholesale is right for your goals and dreams, and if so, how to accomplish the ins and outs of that journey. No copy-paste strategies here, Emily strives to help you discover your business’ path through wholesale and help you get into shops and stores nationwide. This week, episode 111 of the Product Powerhouse Podcast is about if wholesale is right for your business or not! In this episode of the Product Powerhouse Podcast, Emily Kerr-Finell is sharing the importance of understanding your business goals to see if wholesale is the right choice for you and actionable steps you can take right now to start your own wholesale journey if it is the right next step for you. Some of the talking points Emily and I go over in this episode include:
If you’ve been curious about starting wholesale but haven’t known where to look, start with this episode! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH Emily Kerr-Finell: CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 13 Jul 2022 | Conversion-Based Design on Your Shop Website | 00:19:57 | |
I always say that one of my favorite parts about website design is that you have to be creative within the box of web design. You have to make sure your website functions the way a customer expects it to, but with design, you can push the boundaries a little bit and make your website unique and functional. This is one of my favorite topics to talk about! This week, episode 112 of the Product Powerhouse Podcast is about conversion-based design within your website design! In this episode of the Product Powerhouse Podcast, I’m sharing the importance of speaking the customer’s language on your website and actionable steps you can take right now to convert more website viewers into customers. Some of the talking points I go over in this episode include:
Sometimes we have to sacrifice the fun designs for function, but the power comes from paying close attention to these things we discussed in today’s episode to make sure your website does convert. If you don’t pay attention to these design elements, you’ll be hurting your business. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 20 Jul 2022 | Making Big Shifts in Your Life and Business During a Health Crisis with Joyia Jones of Joyia Jewelry | 00:39:06 | |
It’s difficult to play big when we get bogged down with the things we see in the world. It can be especially difficult when life hits you with a health crisis. This week, episode 113 of the Product Powerhouse Podcast is about making big shifts in your life and business when you go through a health crisis! In this episode of the Product Powerhouse Podcast, Joyia Jones about how her cancer diagnosis shifted the way she approaches life and business. She also shares ways that she’s been able to ensure that she’s making time for the things that matter most to her. Some of the talking points Joyia and I go over in this episode include:
You have so much to offer. It’s time to stop playing small and let your awesomeness shine. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH JOYIA JONES: CONNECT WITH ERIN ALEXANDER: LINKS MENTIONED: Who Moved My Cheese by Spencer Johnson Connect with Erin: | |||
| 27 Jul 2022 | Using Product Photos (and more) to Grow Your Product Shop with Lori Rice | 00:34:44 | |
Lori Rice knows what it takes to capture a beautiful product photo. She also knows the value in those “other” photos most product-based businesses forget about - like lifestyle, mood/vibe shots, product-in-action shots, and more. She also gives you permission to learn how to take good photos on a budget and tells us in this episode that you don’t need to outsource everything, especially if it’s not in the budget right now. This week, episode 140 of the Product Powerhouse Podcast is about why you need more than just product photos on your website and social media accounts! In this episode of the Product Powerhouse Podcast, Lori Rice and I are sharing the importance of good photos for your website and actionable steps you can take right now to take better photos today. Some of the talking points Lori and I go over in this episode include:
Product photos are great, but there’s more to a good website than just what you sell. It’s about the mood and the way in which you showcase your products. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH LORI RICE: Freebie - Free produce shots Freebie - 5 steps to better photos CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 03 Aug 2022 | Starting Your Shopify Store on the Feel Good Social Podcast | 00:51:38 | |
This episode is a little different; I was on the Feel Good Social podcast with my friend Kinsey. and I shared my top tips for beginners on shopify. I am so excited for this podcast swap - she’ll be on our podcast soon too! This week, episode 115 of the Product Powerhouse Podcast is about getting started on Shopify! In this episode of the Product Powerhouse Podcast, I’m on the Feel Good Social podcast sharing the importance of an affiliate program and actionable steps you can take right now to start your own shopify store from scratch. Some of the talking points I go over in this episode include:
If you’re starting your journey with Shopify this episode will help you hit the ground running. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH FEEL GOOD SOCIAL PODCAST: CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 10 Aug 2022 | The Future of eCommerce | 00:19:30 | |
Have you ever sat down and thought about the future of your business? Looking to the future can be especially for entrepreneurs since we tend to be focused on the day-to-day. It’s important that we look ahead though, so we can plan for the shifts that can happen in our industries. This week, episode 116 of the Product Powerhouse Podcast is about the future of eCommerce! In this episode of the Product Powerhouse Podcast, I’m sharing the importance of thinking about the future of eCommerce, the trends we are seeing, some ways your business can be ready for what’s to come, and resources to help you stay informed. Some of the talking points I go over in this episode include:
I know this was a little heavy but I don’t want you to be overwhelmed. Just don’t forget to stay curious. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: LINKS MENTIONED: Ep 103: How to grow your business with collaborations What Impact does Brand Equity have on Profit? [Investopedia] Connect with Erin: | |||
| 17 Aug 2022 | Hiring a Virtual Assistant for your Handmade Business with Carmen Williams | 00:28:43 | |
As handmade business owners, it can be scary to consider hiring help in our business. The hesitation comes from feeling like we shouldn’t need help in our business. Or that by hiring someone, we are giving control of our company over to someone else. This week episode 117 of the Product Powerhouse Podcast is about hiring a virtual assistant for your product business! In this episode of the Product Powerhouse Podcast, Carmen Williams is sharing the importance of hiring support in your business and the actionable steps you can take right now to determine what you can take off your plate. That way, you have more time to be creative or plan long-term strategies for your business. Some of the talking points Carmen and I go over in this episode include:
Don’t forget–it doesn’t have to be all or nothing when you are hiring support for your business. You can start small. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH CARMEN WILLIAMS: Freebie Shop CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 24 Aug 2022 | Three Things You Need to Set Up Your eCommerce Website | 00:26:14 | |
When you are starting an eCommerce product-based business, it sounds really simple and seems fun during the planning. Once you need to set up the storefront, it doesn’t always line up with the fun of dreaming up your product business. We get it. This week, episode 118 of the Product Powerhouse Podcast is about three things you need to set up your eCommerce website!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
LINKS MENTIONED: Ep 112 - Conversion Based Design Ep 6 - 9 Things your Shop Must Include Ep 2 - Give Your Shop a Visibility Boost Connect with Erin: | |||
| 31 Aug 2022 | Three Mistakes That Make Your Holidays More Stressful | 00:29:50 | |
The holiday sales season is so busy! November and December are the two most significant months in retail. In 2021, retailers brought in 33.9 Billion dollars in online sales between Thanksgiving Day and Cyber Monday. Generally speaking, the holiday sales season can account for up to 30% of a business’s revenue for the entire year. As crazy as those statistics are, there’s a lot of pressure for small product businesses to make the most of the holiday season. This week, episode 119 of the Product Powerhouse Podcast is about the holiday sales stress, the mistakes that can happen, and how to fix them! Get ready for the only virtual summit that will help you prepare for the holiday season. The Handmade Holiday Prep Summit is a free online event to help handmade business owners prepare for the most profitable holiday season with less stress and more time for pie. In this episode of the Product Powerhouse Podcast, I’m sharing the importance of preparing early for the holiday sales season and actionable steps you can take right now to have less stress around the holiday sales. Some of the talking points I go over in this episode include:
Remember, even though I mention the Handmade Holiday Prep Summit, these principles are important when preparing for those holiday sales. Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear more about the above points. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 07 Sep 2022 | Building your eCommerce Website on WordPress with Rebecca Inkrote | 00:35:54 | |
As you probably know, I use Shopify when building out an eCommerce website, but we all know that there are other options out there that might be a better fit, depending on the business. This week, episode 120 of the Product Powerhouse Podcast is about building your eCommerce website on WordPress! Get ready for the only virtual summit that will help you prepare for the holiday season. The Handmade Holiday Prep Summit is a free online event to help handmade business owners prepare for the most profitable holiday season with less stress and more time for pie. In this episode of the Product Powerhouse Podcast, Rebecca Inkrote and I share the importance of picking a website builder that works best for your business and needs. We also chat about actionable steps you can take right now to ensure that your website converts, whether it’s on WordPress, Shopify, or something else. Some of the talking points Rebecca and I go over in this episode include:
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH REBECCA INKROTE: CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 14 Sep 2022 | Inflation & Your Small Business: How to Keep Your Business Afloat through Economic Changes | 00:16:40 | |
If you’re like me, you are probably cringing every time you pull up to the gas station. Prices are increasing everywhere, and you probably feel this inflation in the costs of the materials used to create, design, and ship your products. This week, episode 121 of the Product Powerhouse Podcast is about how to keep your product business afloat through economic changes! DIY Shopify is the self-study program to help you create an amazing website, without spending hours on Google or learning code, so you can focus on the parts of your business that you love. In this episode of the Product Powerhouse Podcast, I’m sharing the basics of inflation, how it works, and how we can navigate this in our product-based business. Some of the talking points I go over in this episode include:
Remember, inflation isn’t new. It is always happening, and there are always ups and downs. So whether or not you are seeing direct impacts of inflation right now or not, you want to make a plan to review this information quarterly or yearly. Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear more about the above points. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: LINKS MENTIONED:
Crickets to Cha-Chings Podcast The 6 Figure Product Business Podcast Connect with Erin: | |||
| 21 Sep 2022 | Updating Your Shopify Store for the Holidays | 00:28:09 | |
In order to prepare for the holidays, there are things you need to be doing on your website. These will help you have a smoother season by ironing out customer service details, increasing your average order value, and more. This week, episode 122 of the Product Powerhouse Podcast is about updating your Shopify store in time for the holidays! Download the FREE Holiday Website Checklist today. Download this checklist to make all the necessary updates or changes so that your website is running smoothly for the holiday season. In this episode of the Product Powerhouse Podcast, I’m sharing the importance of updating your website in time for the holidays. I also chat about the reasons behind making these website changes before the holiday season starts. The Must-Do List:
The Fun-Do List:
Remember, you don’t need a major overhaul of your website, but tackling these things on your website will help you be more prepared for those holiday sales. Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: LINKS MENTIONED: Ep 119 - Three Mistakes That Make Your Holidays More Stressful Ep 43 - The Do’s and Don’ts of Asking for Customer Reviews Connect with Erin: | |||
| 28 Sep 2022 | Using Unique Ads To Boost Profitability During The Holidays with Hattie Dunstan | 00:36:32 | |
With the holiday season quickly approaching, I want to ensure you have everything you need for both business and personal success. Now is a great time to start testing and trying new things so you can collect the data at a quicker rate. This week, episode 123 of the Product Powerhouse Podcast is about using unique ads to boost profitability during the holidays! Download the FREE Holiday Website Checklist today. Download this checklist to make all the necessary updates or changes so that your website is running smoothly for the holiday season. In this episode of the Product Powerhouse Podcast, Hattie and I share the benefits of running paid ads to your shop during the holidays and actionable steps you can take right now to get started with Facebook ads. Some of the talking points Hattie and I go over in this episode include:
Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH HATTIE DUNSTAN: 5-Day Ads Class use the code yourspecial75 CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 05 Oct 2022 | Getting your Small Business into Gift Guides for the Holidays with Allison Carter | 00:37:53 | |
As a shop, you want to get your products in front of the right people this holiday season. This week's guest shares everything you need to know on the PR side to grow your sales by pitching to be featured by bloggers and influencers. Episode 124 of the Product Powerhouse Podcast is about getting your small business into gift guides for the holidays! Download the FREE Holiday Website Checklist today. Download this checklist to make all the necessary updates or changes so that your website is running smoothly for the holiday season. In this episode of the Product Powerhouse Podcast, Allison Carter and I share the importance of creating authentic relationships when you want to partner with someone. We also chat about actionable steps you can take right now to get your business out there. Some of the talking points Allison and I go over in this episode include:
Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ALLISON CARTER: CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 12 Oct 2022 | How to Launch Your Shopify Store in 14 Days | 00:25:03 | |
The number one question I get asked is how long does it actually take to DIY build and design your own Shopify Store? I have seen those Youtube videos that boost that they’ll show you how to launch your shop in just a few hours, but they end up lackluster. If you poured your heart and soul into creating an incredible product, why would you rush to build a place where customers can purchase that product? This week, episode 125 of the Product Powerhouse Podcast is about how to launch your Shopify store in just 14 days! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode of the Product Powerhouse Podcast, I’m sharing the importance of taking the time and effort to create a shop that you and your customers can enjoy. I also discuss actionable steps you can take right now to create a thoughtful website that helps you connect with your audience and sell your products. Some of the talking points I go over in this episode include:
Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ LINKS MENTIONED: Ep 53: Build Buzz around your Relaunch or Rebrand CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 19 Oct 2022 | Self-Care for Shop Owners through the Holiday Season | 00:22:09 | |
We all need to remember to take care of ourselves, especially around the holiday season. With the holidays being the busiest time of the year for shop owners, it’s important that we don’t burn out or dread what could be a great season. This week, episode 126 of the Product Powerhouse Podcast is about self-care for show owners through the holiday season! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode of the Product Powerhouse Podcast, I’m sharing the importance of taking time for yourself during the holiday season and the beneficial things you can do right now to practice self-care. I know self-care can feel like a buzzword in the online business industry, but it’s so important to your own mental health and the growth of your business. Some of the talking points I go over in this episode include:
Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: LINKS MENTIONED: Drunk on Love by Jasmine Guillory Birds of California by Katie Cotugno Thank You for Listening by Julia Whelan Connect with Erin: | |||
| 26 Oct 2022 | Increase your Product Profit Margins with Katie Hunt of Proof to Product | 00:42:48 | |
Now more than ever, product shops need to be looking at their pricing and adjusting them. Between the pandemic and supply chain issues, you are paying more for raw materials and packaging materials than you ever did before. Looking at the numbers and data will help you make better pricing decisions. This week, episode 127 of the Product Powerhouse Podcast is about how to increase your product profit margins! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. Proof to Product founder, Katie Hunt is a business strategist, podcaster, mentor to creative entrepreneurs, and mama to four. She’s helped thousands of brands get their products on the shelves of retail stores like Target, Anthropologies, Nordstrom, and independent boutiques around the world. Katie has taught classes for CreativeLive, and she’s been featured on Forbes, Buzzfeed, Brit + Co, and dozens of business podcasts. Her strengths lie in connecting people and bringing strategic ideas to life. In this episode of the Product Powerhouse Podcast, Katie Hunt and I are sharing the importance of knowing your numbers to make better decisions around the pricing of your products. We also discuss actionable steps you can take right now to increase the profit for your products. Some of the talking points Katie and I go over in this episode include:
The quickest way to increase your profit margins is to increase your prices. Frankly, the market demands that you raise your prices to keep your business healthy. Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH KATIE HUNT: CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 02 Nov 2022 | The Five Seasons of your Product Business | 00:18:40 | |
Growing a business often feels like working on a puzzle with the pieces upside down. We can piece together the edges and the corners, but filling in the middle feels like a shot in the dark. By using the seasons of your business as a guide, I’m hoping to help you understand where you are and what things you need to do to get to the next season. This week, episode 128 of the Product Powerhouse Podcast is about the five seasons of your product business! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. Here is a quick breakdown of each of the seasons, but be sure to listen to the full episode to get more details. In each, you’ll also get actionable steps on what you should be doing to move from one season to the next. Season One - Establishing In this season, you are going from zero to one. You’re building from resources easily available to you. It usually costs you heavily in time and sometimes money as you get your business up and running. Season Two - Growing You are putting down roots in this season. You’ve successfully built something that needs to be tended to so that it can grow sustainably. This is a great time to start automating and creating systems to give you more time. Season Three - Full Steam Ahead In this season, you are focusing on running on all cylinders because your product suite and processes are fine-tuned. This is a great time to consider how your business fits into your life. Season Four - Max Capacity (Coasting) Things steady out in this season, and some business owners decide to stay in this season instead of moving into the next one. During this time, your team is supporting you with orders and customers, your systems are running smoothly, and your profit margins are healthy. Season Five - Expansion You’re preparing for what’s next in this season. You have a clear vision of the direction you want the business to go and you’re getting everything ready to make that happen. Thank you for listening! Tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: LINKS MENTIONED: Ep 103: How to Connect with Erin: | |||
| 09 Nov 2022 | Using Video Ads to Grow your Product Business with Lauren Schwartz | 00:21:42 | |
I’m sure you’ve heard that video is where you need to focus in order to grow your product business. While that might be true, it can feel very overwhelming to have to focus solely on video, especially when you are already spending time creating your products and taking photos of them. This week, episode 129 of the Product Powerhouse Podcast is about using video ads to grow your product business! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode of the Product Powerhouse Podcast, Lauren Schwarts is sharing the importance of grabbing your customer’s attention within the first few seconds of an ad. She also discusses actionable steps you can take right now to get started with TikTok. Lauren Schwarts is a thought leader in creating profitable creative strategies for e-commerce brands and a design professional with over 15 years of experience within the digital space. Lauren's passions lie in creating top-performing ad creatives. She has personally led the creative strategy for top brands such as Love Wellness, Needed, Kate Farms, AutoBrush, and many more. She is obsessed with design and creative strategy, and in her downtime, she enjoys teaching others her profitable creative methodology, focusing on DTC Advertising, Facebook, Instagram, and TikTok. She was a speaker at the AdWorld Conference in 2020, 2021, and 2022. Some of the talking points Lauren Schwartz and I go over in this episode include:
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH LAUREN SCHWARTZ: CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 16 Nov 2022 | How Product-Based Businesses Can Increase Sales with TikTok | 00:21:22 | |
TikTok is here to stay, and even though the platform might not be for everyone, it’s important that we cover some of the foundational strategies that product shops can use to grow their following and increase sales. It’s a marketing channel for your business. You don’t have to love it for it to be powerful. This week, episode 130 of the Product Powerhouse Podcast is about how product-based businesses can increase sales with TikTok! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode of the Product Powerhouse Podcast, I’m sharing the importance of using TikTok as a marketing channel to share your products and actionable steps you can take right now to get started on the platform. Some of the talking points I go over in this episode include:
Thank you for listening! Be sure to tune in to all the episodes to receive practical tips on growing your product shop and to hear even more about the abovementioned points. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: LINKS MENTIONED: How to get on the TikTok for you page (Hootsuite article) How the TikTok Algorithm Works (Hootsuite article) Connect with Erin: | |||
| 23 Nov 2022 | Tackling Self-Doubt as a Creative and Run your Small Business with Ease with Cayce Eastwood | 00:27:25 | |
As business owners, it’s easy to get caught up in our perfectionism and feelings of imposter syndrome. It can be difficult to put ourselves out there and promote our products to potential customers. This week, episode 131 of the Product Powerhouse Podcast is about working through self-doubt and running your product shop with ease! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode of the Product Powerhouse Podcast, Cayce Eastwood is sharing the importance of getting support in your personal and business life. We also discuss some actionable steps you can take to work through any imposter syndrome you’re feeling right now. Cayce Eastwood is a Confidence Coach for creative small business owners (in addition to running her own craft business). She works with creative business owners whose self-doubt, perfectionism and fear of failure is holding them back from truly showing up and running their business. Some of the talking points Cayce Eastwood and I go over in this episode include:
Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH CAYCE EASTWOOD: CONNECT WITH ERIN ALEXANDER: LINKS MENTIONED: The Artist’s Way by Julia Cameron Connect with Erin: | |||
| 07 Dec 2022 | 3 Reasons to Outsource Order Fulfillment for Women Owned Businesses Laura Kockler from Sub SupportHer | 00:29:01 | |
If you’ve ever wondered what it’s like working with a fulfillment center as a small product based business this episode is for you. This week, episode 133 of the Product Powerhouse Podcast is about working with a fulfillment center for women owned product business, especially for subscription box owners! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode of the Product Powerhouse Podcast, Laura Kockler from Sub Support Her is sharing exactly what it’s like working with a fulfillment center and how she’s revolutionizing the fulfillment industry by creating a fulfillment center that works only with female owned companies. Laura Kockler is the creator of Sub Support Her, which is a full-service fulfillment center for woman owned subscription box and product-based businesses. She works hard to maintain a value led company centered on female empowerment, equality, passion, and fun. She has never been one to allow fear to hold her back, and she is on a mission to alter the warehouse and fulfillment industry. Some of the talking points Laura and I go over in this episode include:
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH Laura Kockler: CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 21 Dec 2022 | The 3 most important types of product photography you need for your Shopify website with Michelle Fiorello from Vision Balm | 00:28:41 | |
One of the most important parts of your Shopify store are the photos of your products! Having amazing photography will help your business thrive. This week, episode 135 of the Product Powerhouse Podcast is about the 3 main types of product photography you should have on your website. Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.
Some of the talking points Michelle Fiorello and I go over in this episode include:
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH Michelle Fiorello: CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 30 Nov 2022 | How to Goal Set for 2023 in One Business Day | 00:20:12 | |
As we head into a new year, it’s important to think about what you’d like to see in your life and business in 2023. I know this season can be busy, so it’s important that you take time when you can to plan. This week, episode 132 of the Product Powerhouse Podcast is about how to goal set for 2023 in just one day! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode of the Product Powerhouse Podcast, I’m sharing the importance of setting goals for your product business and actionable steps you can take right now to set goals that you’ll feel good about. Some of the talking points I go over in this episode include the following:
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: LINKS MENTIONED: Ep 82: Forecasting in your Product Business with Stefanie Schoen Connect with Erin: | |||
| 14 Dec 2022 | Ecommerce Analytics to NOT Ignore, and What They Mean in Your Business | 00:24:01 | |
| 04 Jan 2023 | How to set business goals that actually feel good with Carley Zuercher | 00:25:31 | |
Every year I find myself setting a random-ish revenue goal for business, which is always based on a percentage of growth from the previous year. I never really set goals beyond that because I always feel like I’m setting goals wrong. If that sounds like you, then listen up… This week episode 136 of the Product Powerhouse Podcast is about how to set business goals that actually feel good with my biz friend, Carley Zuercher from Twocan. Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode of the Product Powerhouse Podcast, Carley is sharing the importance of setting goals that you feel good achieving and actionable steps you can take right now to tweak your goals so that they are specific to you and your own needs. Some of the talking points Carley go over in this episode include:
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about creating goals that feel achievable and fun this year. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH CARLEY ZUERCHER: CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 11 Jan 2023 | Why Building Your Brand Is Crucial for Long Term Business Success with Kristina Schlegel from Make Bake | 00:47:30 | |
In this episode, the host speaks with Kristina Schlegel, CEO and Founder of Make Bake, about how she transitioned from a career in tech product development to starting a successful CPG baking business and food craft business. Kristina shares how she bootstrapped her way to building a strong brand foundation and how this helped her to grow her business. Key Points:
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
Connect with Erin: | |||
| 18 Jan 2023 | Simple Ways to Build Customer Loyalty in Your Product Business with Kerrie Fitzgerald | 00:33:48 | |
This week, episode 138 of the Product Powerhouse Podcast is about creating brand loyalty in your product based business! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode of the Product Powerhouse Podcast, my guest Kerri Fitzgerald and I are sharing the importance of creating ways to make it easy for customers to spend more money with your business and actionable steps (and examples) you can take right now to create brand loyalty, just like when you get free drinks from your local coffee stand. Some of the talking points I and Kerri go over in this episode include:
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH KERRI FITZGERALD: CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 25 Jan 2023 | How to Effectively Plan Your Product Assortment for Profit with Kristin Fisher | 00:44:41 | |
Episode 139 of the Product Powerhouse podcast is all about how to effectively plan your product assortment for maximum profits with Kristin Fisher from BOCU. Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode Kristin and I chat about:
Be sure to tune in to past episodes to hear more practical tips on growing your product shop. Thank you for listening! If you enjoyed this episode, please follow, rate and review the podcast on your favorite podcast app. Learn more about Product Powerhouse and Erin at Product Powerhouse. CONNECT WITH KRISTIN FISHER: Save 15% with your first order with the code “PRODUCTPOWERHOUSE15” CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 01 Feb 2023 | Find Your New Biz Bestie At The Ultimate Product Party | 00:52:33 | |
This week on the Product Powerhouse Podcast I’m chatting with the co-creators of The Ultimate Product Party - Allison Carter and Cat Hildner. Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a “work trip.” Sign up today and I'll see you there!
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH THE ULTIMATE PRODUCT PARTY: Ultimate Product Party Website → GET YOUR TICKET HERE (aff link) CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 08 Feb 2023 | Ignore these 6 Common Myths About Running a Shopify Website | 00:18:42 | |
On this episode of the Product Powerhouse Podcast we are talking about 6 common myths that are going around about running a Shopify store. Build your Shopify BOOTCAMP in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Erin and how I help product-based business owners at Product Powerhouse. UNFILTERED - New subscriber only podcast for $3/month Connect with Erin: | |||
| 15 Feb 2023 | Considering a Shopify Redesign? The REAL Benefits Of Updating your E-Commerce Shop | 00:25:02 | |
In this episode, we'll discuss why updating your e-commerce shop through a redesign using Shopify can have significant business benefits beyond just making your site look better. We'll cover the top benefits of a redesign and how they can help you increase sales and customer satisfaction. Benefits of a Redesign:
Ultimately, a redesign using Shopify can help you take your e-commerce shop to the next level by improving the user experience, optimizing for search engines, improving load speed and mobile-friendliness, and refreshing your brand's look and feel. It's not just about making your site look better, but about making it work better for your customers and your business. UNFILTERED - New subscriber only podcast for $3/month Connect with Erin: | |||
| 22 Feb 2023 | How to create really effective systems and processes in your handmade business with Khadirah Muhammad | 00:33:18 | |
Welcome to episode 143 of the Product Powerhouse podcast! Today, we have an amazing guest, Khadirah Muhammad, joining us from SuccesswithSystem.com to talk about creating systems and processes for your business. Khadirah emphasizes the importance of documenting the day-to-day tasks you do in your business for a week or two. By doing so, you can identify what you're spending most of your time on and what tasks can be delegated to others. Kadirah also suggests recording yourself doing tasks to create standard operating procedures (SOPs), making it easier for your team to replicate the tasks in the future. Creating systems and processes can feel overwhelming, but Kadirah shares her tips on how to break down the process into smaller, more manageable tasks. She also recommends her favorite tech tools that can to help combine tasks and automate processes. Khadirah also emphasizes the importance of leaning on your team and allowing them to use their own gifts and talents. By doing so, you can delegate tasks that they excel in and focus on your own strengths. This approach not only increases productivity but also helps to build a stronger team dynamic. If you're looking to streamline your business processes and create systems that work, be sure to tune in to this episode of the Product Powerhouse podcast with Khadirah Muhammad from SucceedingWithSystems.com. UNFILTERED - New subscriber only podcast for $3/month Connect with Erin: | |||
| 01 Mar 2023 | How Pinterest can help you increase traffic to your site and make more money with Kate Ahl | 00:40:37 | |
In episode 144 of the Product Powerhouse podcast, we welcome Kate Ahl, founder of Simple Pin Media, to discuss how Pinterest can help you increase traffic to your site and make more money. Kate starts by explaining how Pinterest works as marketing platform and how it's different from social media platforms like Instagram. She explains the different types of things product sellers should be pinning, including product images and lifestyle images that show how the product can be used in real-life situations. Kate and I discuss old Pinterest marketing strategies that are outdated and no longer effective, and what to do instead because Pinterest has changed dramatically over the years. She even talks about how the new Pinterest CEO is focused on the connections between e-commerce and Pinterest. Additionally, Kate emphasizes the importance of giving ourselves grace as business owners, especially in the current landscape of the world. She encourages us to find a community and lean on them for support. Whether you're new to Pinterest marketing or a seasoned pro, you're sure to learn something new from this episode. Connect with Erin: | |||
| 08 Mar 2023 | Learn how to better communicate and connect with your real customers with Monica Sharma-Patnekar | 00:29:46 | |
In this episode of the Product Powerhouse podcast, Monica Sharma Patnekar from Business with Monica, and I chat about how you can better communicate and connect with your real customers. We talk about how a lot of businesses are struggling to create the right messages to actually connect with the customers and how that dictates how you should be marketing your business. Learn more at Product Powerhouse. CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 15 Mar 2023 | 12 Ways to Promote Your Product-Business Without Social Media | 00:25:43 | |
In episode 146 of the Product Powerhouse Podcast we are discussing marketing strategies outside of social media. The episode is aimed at business owners who feel overwhelmed by the amount of content they need to create for social media. The host highlights the importance of diversifying marketing strategies to mitigate the risk of relying solely on one platform. She recommends growing email lists as the most important marketing strategy and emphasizes the importance of knowing the target audience and creating resources that they will use. The host speaks from her own experience and how she was able to take time off from social media and still make sales by diversifying her marketing strategies.
Connect with Erin: | |||
| 22 Mar 2023 | Why it's important to be the number 1 hype woman for your small business with Robyn Clark | 00:47:43 | |
On this episode of the Product Powerhouse Podcast we are talking about the importance of being your number 1 hype woman for your small business with Robyn Clark from Jewelry Business Academy. Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a “work trip.” Sign up today and I'll see you there! Our next virtual summit is happening April 18th 2023! Join the waitlist now to be the first to hear when registration opens. On this episode we cover …
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Erin and how I help product-based business owners at Product Powerhouse. CONNECT WITH ROBYN CLARK: CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 29 Mar 2023 | Growing Your Online Shop in 2023: My Predictions, Tips & Strategies | 00:17:41 | |
Episode 148 of the Product Powerhouse podcast, hosted by Erin Alexander, is all about marketing strategies for small business owners in 2023.
This episode is packed with lots of valuable insights for small business owners looking to up their marketing game. UNFILTERED - New subscriber only podcast for $3/month Connect with Erin: | |||
| 12 Apr 2023 | Embrace Your Multi-Passionate Side As a Small Business Owner with Carley Zuercher, Founder of Canapy | 00:39:03 | |
Are you a creative product-based entrepreneur who struggles with keeping track of all the moving pieces in your business? Carley shares her insights on running multiple businesses as a multi-passionate entrepreneur. She discusses how she embraces her creative flow and makes her own rules, rather than feeling constrained by traditional labels. Then dive into the story of how Carley created Canapy to help solve the project management challenges faced by many product-based business owner who are creating customized products. She shares her inspiration for the app, as well as some of the key features that make it unique. And some spoilers about new features she has lined up. If you're a creative product maker looking for tips on managing your projects more efficiently or interested in the journey of a successful app creator, then this episode is for you. Tune in now to learn from Carley's experiences and insights! Related Episode - How to Set Business Goals that Actually Feel Good with Carley Zuercher UNFILTERED - New subscriber only podcast for $3/month Connect with Erin: | |||
| 19 Apr 2023 | Mindful Customer Service: How to be a helpful human (even when customers are jerks!) | 00:18:21 | |
This is the 150th episode of the Product Powerhouse Podcast and we are talking about dealing with customer service mindfully as a small business owner! Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a “work trip.” Sign up today and I'll see you there! On this episode, host Erin Alexander discusses the importance of mindful customer service and how to maintain composure when dealing with difficult customers.
Thank you for listening! If you enjoyed this episode or any of the other 150 episodes, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Erin and how I help product-based business owners at Product Powerhouse. CONNECT WITH ERIN ALEXANDER: UNFILTERED - New subscriber only podcast for $3/month Connect with Erin: | |||
| 26 Apr 2023 | How to Create Memorable and Stand-out Packaging for your Products with Denisa Parker | 00:37:50 | |
In this episode of the Product Powerhouse podcast, host Erin Alexander is joined by Denisa Parker, founder of Kind & Ivy Design Studio, to discuss the importance of product packaging and how to create memorable and stand-out packaging for your products. Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a “work trip.” Sign up today and I'll see you there! On this episode we cover …
Throughout the episode, Denisa shares her expert insights and provides valuable advice on creating memorable packaging that will not only resonate with your target audience but also differentiate your products from the competition. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Erin and how I help product-based business owners at Product Powerhouse. CONNECT WITH DENISA: CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 26 Apr 2023 | 10 Product Page Must-Haves for Better Conversions | 00:29:05 | |
In this episode of the Product Powerhouse podcast, our host discusses the importance of having a well-designed product page and shares 10 essential elements for increasing conversions. On this episode we cover …
Optimizing your product pages with these 10 must-haves will not only increase your conversions but also create a more satisfying shopping experience for your customers. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Erin and how I help product-based business owners at Product Powerhouse. CONNECT WITH ERIN ALEXANDER: UNFILTERED - New subscriber only podcast for $3/month Connect with Erin: | |||
| 10 May 2023 | How genuine connections and relationships can lead to fun collaborations with Kate De Palma | 00:32:55 | |
In this episode of the Product Powerhouse podcast, host Erin Alexander chats with Kate De Palma from Scented Designs all about the world of collaborations in business, discussing the benefits, challenges, and important considerations to keep in mind when working with other makers or small businesses. On this episode we cover …
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Erin and how I help product-based business owners at Product Powerhouse. CONNECT WITH KATE DE PALMA: CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 22 Jun 2023 | How an Organized Canva Account Helps You Create Better Designs with Brenda Cadman | 00:39:44 | |
In this episode of Product Powerhouse, host Erin Alexander chats with Canva expert Brenda Cadman about the benefits of an organized Canva account. Here are three key takeaways from the episode: - Cluttered workspace results in a poorer quality product as creators become frazzled looking for everything. Having a clean and organized workspace in design tools like Canva leads to a clarity of focus and faster creation. - Specializing in a particular tool or area of expertise can make it easier to get referrals. Brenda Cadman shares how she developed a high level of expertise in Canva that most people do not have. - The lost cost of disorganization can hinder productivity and opportunities for profitable work. Brenda provides tips and strategies for organizing your Canva account to improve your content creation efficiency. Don't wait any longer to get organized and improve your content creation process with these tips and strategies from Brenda and Erin. Head over to the podcast episode now to learn more! Connect with Erin: | |||
| 28 Jun 2023 | 7 Valuable Lessons I've Learned From Running My Business for 7 Years | 00:24:58 | |
In this episode of Product Powerhouse, host Erin Alexander reflects on the valuable lessons learned from running her business for 7 years. She shares insightful anecdotes and personal experiences that highlight the importance of celebrating success, surrounding oneself with a supportive network, and being resilient in the face of challenges. Erin emphasizes the need to adapt in the ever-changing entrepreneurial world and to trust one's instincts. Additionally, she encourages listeners to embrace the journey and enjoy the process of entrepreneurship. Main topics covered in this episode: - The power of celebrating success and overcoming self-criticism - The importance of surrounding oneself with supportive people - The value of being flexible and adaptable in business - Learning from mistakes and viewing them as opportunities for growth - Embracing persistence and resilience in pursuit of one's dreams In conclusion, Erin Alexander expresses gratitude for her journey in entrepreneurship and the valuable lessons she has learned over the past 7 years. She encourages listeners to reflect on their own journeys and apply the lessons shared in this episode. Through embracing celebration, support, adaptability, learning from mistakes, and persistence, Erin believes that listeners can find success and fulfillment in their own businesses. Don't miss this thoughtful and inspiring episode that sheds light on the realities of running a business and provides valuable insights for entrepreneurs at any stage of their journey. Connect with Erin: | |||
| 05 Jul 2023 | Why a Money Plan is Essential for Growing Your Product Business with Sara Verheyen | 00:27:11 | |
In this episode of Product Powerhouse, host Erin Alexander welcomes Sarah Verheyen from Merish Books, a bookkeeping and CFO services provider for creative entrepreneurs. - A cash flow planner tool helps with financial planning and overview. - Separate bank accounts for different expenses can prevent accidental spending. - Bookkeeping and regular financial check-ins are crucial for success. Sarah's insights and tips provide a roadmap for product-based business owners to navigate their finances wisely. By implementing strategies like the Profit First system, utilizing a cash flow planner tool, and prioritizing bookkeeping, entrepreneurs can gain a clearer understanding of their financial health and make informed decisions. Don't let bookkeeping hold you back from running a successful business. Join Erin Alexander and Sara Verheyen on this helpful episode of Product Powerhouse and take control of your business finances today. Connect with Erin: | |||
| 19 Jul 2023 | Launch Your Shopify Store: 3 Tips from a Shopify Expert | 00:15:12 | |
In this episode of the Product Powerhouse Podcast, host Erin Alexander dives into the critical steps for launching your Shopify store, whether you're starting from scratch, switching platforms, or simply redesigning an existing site. These tips will help ensure your store is set up for success and ready to attract customers from day one. Tune in to discover how planning ahead, focusing on customer experience, and prioritizing marketing can make a significant difference in your e-commerce journey. Key Topics:
Key Takeaways:
Need help designing a killer Shopify store? Check out DIY Shop(ify) - a self-study program to help you create an amazing Shopify website! If you have questions or want to talk more about this, join our Product Powerhouse Community on Facebook. It’s a free group of almost a thousand shop owners who are passionate about their products, just like you. We’d love to see you there! Thank you for tuning in! If you found these tips helpful, please share this episode and leave a review. Until next week, happy selling! Useful Links:
Subscribe & Review: Don’t miss an episode! Subscribe to the Product Powerhouse Podcast on Apple Podcasts, Spotify, or your favorite podcast platform. If you enjoyed this episode, please leave a review to help others find our show. Connect with Erin: | |||
| 26 Jul 2023 | The Formula for a Successful Product-Based Business with Grace Hayden | 00:36:23 | |
In this episode of the Product Powerhouse Podcast, host Erin Alexander welcomes back Grace Hayden, a seasoned e-commerce expert and successful businesswoman. Grace shares her journey of building and selling e-commerce businesses, including her renowned Turkish towel company. Discover the insights and strategies she uses to create businesses with the intent to sell and how you can apply these lessons to your own entrepreneurial journey. From understanding profitability and pricing to knowing your target market and the five essential pillars of retail, Grace’s expertise is invaluable. Key Topics:
Connect with Grace Hayden: Start an E-commerce Business From Scratch book on Amazon Connect with Erin: | |||
| 02 Aug 2023 | Exploring Wholesale Options on Shopify | 00:19:15 | |
In today's episode, we dive deep into the various wholesale options available on Shopify. Whether you're a seasoned shop owner or just starting, understanding how to integrate wholesale into your Shopify store can significantly boost your business. We’ll explore three main methods: using discount codes, leveraging wholesale apps, and creating separate wholesale stores. Plus, we share a pleasant surprise review from Emily at Wholesale in a Box, and essential tips for onboarding and nurturing your wholesale customers. In this episode, we will cover: - Pros and cons of each option - Considerations for customer experience and cost - The host's guest interview on Wholesaleinabox.com - A positive review of the DIY Shopify course Thank you for joining us on Product Powerhouse. Make sure to subscribe to our podcast for more actionable strategies to supercharge your product-based business. And remember, you're not alone in this journey - we're here to help you become a true product powerhouse. Connect with Erin: | |||
| 16 Aug 2023 | Create An Effective Marketing Funnel and Content Strategy for Product-based Businesses with Ruthie Sterrett | 00:43:25 | |
In this episode of the Product Powerhouse podcast, we have a special guest, Ruthie Sterrett, the founder of The Consistency Corner, a content management agency for small business owners. Ruthie shares her expertise in content strategy and marketing, with a background in corporate retail marketing for over 15 years, Ruthie has developed a systematic approach to building successful content strategies. She discusses the importance of consistency and offers valuable tips on attracting, nurturing, and converting audiences through your long-form content. From quarterly content planning to utilizing different platforms effectively, Ruthie's insights are sure to empower entrepreneurs looking to elevate their marketing game. Key topics and takeaways:
Connect with Ruthie Sterrett: 10 Ways to Get More Eyes on Your Business Connect with Erin: | |||
| 27 Mar 2024 | We're Back! Behind the scenes of my podcast break | 00:20:05 | |
Welcome back to the Product Powerhouse Podcast! In this episode, host Erin Alexander opens up about her hiatus from podcasting, reflecting on where she's been and what she's been up to over the past 6 months. It's a refreshingly honest and vulnerable listen, as Erin shares her struggles and realizations that led to her return.
As Erin wraps up the episode, she expresses gratitude for her listeners' support and excitement about the fresh, engaging content she has lined up for the rest of 2024. Despite the challenges, she's back and ready to fuel your product-based business with valuable insights, interviews, and educational resources. Thank you for tuning in and be sure to join her for the next episode! Connect with Erin: | |||
| 03 Apr 2024 | Strengthening Your Confidence with Mindset Coach Chantel Dempsey | 00:27:00 | |
Do you ever doubt yourself? Don't worry, you're not alone! I chatted with Chantal Dempsey, an award-winning mindset and confidence coach, and she assured me that self-doubt is something we can overcome.
Connect with Chantal Dempsey: Connect with Erin: | |||
| 10 Apr 2024 | Everything You Need to Know About Shopify Email App | 00:24:50 | |
In this episode of the Product Powerhouse Podcast, Erin discusses the Shopify Email app and its potential benefits for business owners. She shares her own experience with email service providers and highlights why she decided to create a course on using the Shopify Email app.
Links Mentioned: Connect with Erin: | |||
| 05 May 2024 | Art Licensing: Adding a Splash of Creativity to Everyday Products with Leah Keggi | 00:28:46 | |
In this episode of the Product Powerhouse Podcast, host Erin Alexander introduces us to Leah Keggi, the talented designer behind CoastL Studio. Leah's modern beach lifestyle brand is inspired by coastal living and brings a touch of vacation to everyday life, even if you're miles away from the beach. She specializes in art licensing, allowing other businesses to purchase and use her beautiful designs on their products. Connect with Erin: | |||
| 31 May 2024 | UPP 2024 Recap: My Takeaways from the Ultimate Product Party | 00:17:55 | |
In this episode of the Product Powerhouse Podcast, host Erin Alexander reflects on attending the 'The Ultimate Product Party' business conference in Orange County, California. She shares her top takeaways and valuable lessons learned including the importance of attending in-person events, and the joy of connecting with fellow product-based business owners.
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| 13 Jun 2024 | Celebrating 10 Years of Success with Tara Sutton Everything Done to a T | 00:30:24 | |
In this exciting episode of the Product Powerhouse Podcast, Erin chats with the incredible Tara Sutton, owner of Everything Done to a T. Tara shares her inspiring journey of building a successful online boutique that specializes in personalized, giftable items. From the early days of making Lego bags to navigating the challenges of running a full-time business, Tara’s story is filled with valuable insights and practical advice for anyone looking to start or grow their own business. Key Topics Discussed:
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Thank You for Listening! If you enjoyed this episode, please subscribe, rate, and leave a review. Stay tuned for more inspiring stories and practical advice on the Product Powerhouse Podcast! Connect with Erin: | |||
| 26 Jun 2024 | Choosing the Perfect Shopify Theme in 2024 | 00:27:10 | |
Welcome to the Product Powerhouse Podcast! I'm Erin Alexander, your host. In this episode, we’re exploring how to choose the perfect Shopify theme in 2024. Key Takeaways:
For a list of all the apps and themes I mentioned visit this blog post. Get your first month of Shopify for only $1* Additional Resources:
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| 23 Sep 2020 | Everything You Need to Know About the New Shopify Site Speed Feature | 00:24:12 | |
Shopify just added a new site speed score on their dashboard. Which is potentially really awesome, but right now it’s mostly overwhelming and frustrating for my clients. I’ve already gotten a lot of questions about it. What can we do? How can we fix it? Visit the Show Notes If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 07 Oct 2020 | 7 Questions to Ask Before You Pick a Website Platform | 00:15:50 | |
Choosing a platform for your online shop isn’t an easy decision to make. That’s why episode 20 of the Product Powerhouse Podcast is about the questions you need to ask yourself before you pick a website platform! In this episode of the Product Powerhouse Podcast, I’m sharing the importance of choosing a platform that can grow with your business and actionable steps you can take right now to decide which website platform will work best for your shop. Some of the talking points I go over in this episode include:
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product business and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways! CONNECT WITH ERIN ALEXANDER: Product Powerhouse Website Connect with Erin: | |||
| 30 Sep 2020 | Behind the Scenes of Manufacturing a Product with Tan Gopal | 00:46:51 | |
If you’ve ever wondered about the behind the scenes of manufacturing a product, this is the episode for you. Episode 19 of the Product Powerhouse Podcast is with Tan Gopal of Cozure! In this episode of the Product Powerhouse Podcast, Tan Gopal is sharing her story of creating a sustainable women's clothing company. Some of the talking points we discuss in this episode include:
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product business and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways! CONNECT WITH TAN GOPAL:
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| 14 Oct 2020 | The Importance of Learning from Failures with Bridget Brown | 00:48:17 | |
Being a product business doesn’t always mean that things will go perfectly. We have successes, but we also have failures. That’s why episode 21 of the Product Powerhouse Podcast is about the importance of learning from failures! In this episode of the Product Powerhouse Podcast, Bridget Brown is sharing her journey from wedding industry business owner to an advisory board member for product businesses. Some of the talking points Bridget Brown and I go over in this episode include:
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product business and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways! CONNECT WITH BRIDGET BROWN:
Product Powerhouse Website Connect with Erin: | |||
| 21 Oct 2020 | 10 Really Effective Ways to Drive Traffic to Your Shop | 00:19:00 | |
When you run an online business there are two types of marketing or rather two intents behind each marketing decision you make. Type one is to nurture your existing audience, this is doing things like sending regular emails to your list and type two is to grow your audience, in order, to get new customers. In this episode of the Product Powerhouse Podcast, I’m sharing the importance of driving traffic to your shop and actionable steps you can take right now to market your business so it runs well. Remember, you don’t have to do every single one of these strategies. Just pick 1 or 2 and really make an effort with them. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH ERIN ALEXANDER: Product Powerhouse Website LINKS MENTIONED IN THIS EPISODE: Simplified SEO for Shop Owners Connect with Erin: | |||
| 28 Oct 2020 | Managing a Subscription Business Model with Amber Keller | 00:26:03 | |
Having a subscription box business model isn’t easy. And it’s especially easy making handmade and as a solopreneur. That’s why episode 23 of the Product Powerhouse Podcast is with Amber Keller of Am Happy Soap! Shop Connect with Erin: | |||
| 04 Nov 2020 | Simplified SEO Basics for Shop Owners | 00:22:11 | |
Shop owners tend to get confused and overwhelmed when they hear about SEO. That’s why episode 24 of the Product Powerhouse Podcast is about simplifying Search Engine Optimization (SEO) for your online shop! In this episode of the Product Powerhouse Podcast, I’m sharing the importance of SEO for your shop and actionable steps you can take right now to implement SEO strategies. Some of the talking points I go over in this episode include:
Be sure to tune in to all the episodes to receive tons of practical tips on growing your shop and to hear even more about the points outlined above. Connect with Erin: | |||
| 29 Jul 2020 | Common SEO Myths + Mistakes Shop Owners Make | 00:29:59 | |
I have talked about SEO on this podcast already a bunch of times. And I know this will not be the last, but today. I really want to talk about myths and mistakes. People are making their SEO on their shop websites. There's just so much we can talk about when it comes to SEO. And I'm really excited to go into some of these things that maybe you're not quite understanding. And so we'll debunk some myths. We'll talk about the mistakes and what you should do instead. My whole goal in talking about SEO is to simplify it for you. I absolutely understand that SEO is this overwhelming idea that a lot of people don't understand. They think it's really technical. And I want to simplify that for you. This is why I have a course called Simplified SEO for Shop Owners, because yes, there are a lot of things about SEO. There are a lot of technical pieces in some different types of SEO, but you don't need to focus on that aspect of your business strategy. At this point in time. There's a lot you can do on your website with your product listings, with the content you have. You don't have to be that like super tech wiz to get results from SEO. The Four Worst SEO Mistakes Shop Owners Make All The Time Five Ridiculous SEO Myths To Ignore Today If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 11 Nov 2020 | Pinterest Tips for your Product Shop with Julia Bocchese | 00:23:09 | |
I’ve always wondered at the best practices and strategies for shop owners on Pinterest especially with all the new changes to the platform over the last year.That’s why episode 25 of the Product Powerhouse Podcast is about Pinterest! In this episode of the Product Powerhouse Podcast, Julia Bocches is sharing the importance of being consistent on Pinterest and actionable steps you can take right now to sell more products on Pinterest. She also gives some great ideas for sharing seasonal products.
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| 18 Nov 2020 | Opt-In Ideas for Shop Owners | 00:20:19 | |
Most opt-in ideas are for business owners that don’t sell products. That’s why episode 26 of the Product Powerhouse Podcast is about opt-in ideas specifically for shop owners!
So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Connect with Erin: | |||
| 25 Nov 2020 | Launching a Boutique in 2020 with Jess Nicklos | 00:28:45 | |
If you’ve ever wondered what it would look like to open a boutique in the middle of 2020, then this episode is for you! Episode 27 of the Product Powerhouse Podcast is all about launching a new boutique in 2020 with Jess Nicklos! In this episode of the Product Powerhouse Podcast, Jess Nicklos is sharing how she phased out of her event planning business into a boutique all while working a 9-5. Some of the talking points Jess Nicklos and I go over in this episode include:
Launching in the middle of a worldwide pandemic is no joke, but Jess gave some real insight to what she focused on and what worked for her. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Instagram Connect with Erin: | |||
| 02 Dec 2020 | Shopify Web Design Case Study with Bella Vida Candles | 00:21:48 | |
You might be wondering what it’s like to work with a designer to create your Shopify website. That’s why episode 28 of the Product Powerhouse Podcast is showcasing a client of mine who went through the design process with my company, Product Powerhouse (Formerly Alexander Design Company)! Shop Connect with Erin: | |||