Print to Pixel (Postalytics)
Explore every episode of Print to Pixel
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 27 Aug 2024 | Storytelling and Brand in Nonprofit Fundraising with Eliza Slone #20 | 00:31:46 | |
Eliza Slone, VP of Strategy at MKDM, shares her journey in the nonprofit world and the importance of storytelling and brand in fundraising. She emphasizes the need for nonprofits to simplify their message and evoke emotion to make a lasting impact. Eliza also discusses the challenges faced by nonprofit professionals, including interdepartmental conflicts and lack of recognition. She highlights the importance of career development and offers advice on navigating these challenges. Eliza concludes by discussing the evolving landscape of nonprofit marketing and the need for organizations to invest in brand and adapt to changing trends. Chapters:
Get in Touch with Eliza Mentions: More About Postalytics: | |||
| 10 Jul 2024 | The Value of Integrations in Marketing Technology with Jesse Cunningham #16 | 00:24:26 | |
Jesse Cunningham, Platform Partnerships Manager at HubSpot, shares his journey to joining HubSpot and the value of integrations in marketing technology. He discusses the benefits of the HubSpot Partner Program and how it creates a win-win-win scenario for customers, partners, and HubSpot. The conversation also explores the challenges of navigating the vast marketing tech ecosystem and offers insights on making good integration choices. The importance of using first-party data and creating a connected ecosystem is emphasized, along with the power of personalized experiences for customers. Jesse provides resources for finding great integrations in the HubSpot app marketplace. Chapters:
Get in Touch with Jesse: Mentions: More About Postalytics: | |||
| 16 Nov 2023 | Merging Direct Mail with Digital for Omnichannel Marketing Success with Brad Kugler #11 | 00:33:00 | |
In this episode we have Brad Kugler, Co-founder and CEO at DirectMail 2.0. DirectMail 2.0's innovative solutions make direct mail the most effective form of advertising by integrating it with cutting-edge technology. DirectMail 2.0 offers a groundbreaking, cloud-based marketing platform that not only tracks the effectiveness of direct mail campaigns but also seamlessly integrates with digital platforms. Brad's expertise lies in merging traditional direct mail with cutting-edge technology, providing marketers with invaluable insights to shape the future of the industry. Chapters:
Get in Touch with Brad: Mentions: More About Postalytics: | |||
| 15 Sep 2023 | Maximizing Relevancy and Response in Health Insurance Marketing with Lianne Wade #05 | 00:41:28 | |
In this episode we have Lianne Wade, a Senior Director of Client Service at MERGE Boston, specializing in integrated marketing. She is highly skilled in employing omnichannel strategies that incorporate various channels, including direct mail, to drive successful campaigns. Lianne's expertise extends to customer insights, data analytics, omni-channel marketing strategy, and measurable, ROI-based strategies. She is a respected industry contributor, having published her work in prominent blogs and publications such as Target Marketing, Direct Marketing, Chief Marketer, MarketingSherpa, and Mad Marketer. Lianne has also been featured as a speaker on the ALS Ice Bucket Challenge and is recognized as an accomplished author and thought leader in the marketing field. Chapters:
Get in Touch with Lianne: Mentions: CMS - Centers for Medicare & Medicaid Services More About Postalytics: | |||
| 16 Jan 2025 | Swimming Ahead in Modern Marketing with Kenneth "Shark" Kinney #27 | 00:30:42 | |
In this episode of Print to Pixel, Dennis Kelly interviews Kenneth "Shark" Kinney, a marketing strategist and podcast host. They discuss the evolution of marketing, the importance of perspective, and the need for differentiation in a crowded marketplace. Kenneth shares insights on disruptive marketing, the significance of omnichannel strategies, and the emotional connections that brands must forge with their customers. The conversation emphasizes the importance of integrating direct mail with digital marketing and understanding customer needs over brand narratives. Chapters:
Get in Touch with Kenneth: Mentions: Kenneth's podcast "A Shark's Perspective" St. Jude Children's Research Hospital More About Postalytics: | |||
| 23 Nov 2023 | Organic Growth and Omni-Channel Efficiency at ActiveCampaign with Casey Hill #12 | 00:24:26 | |
In this episode we have Casey Hill, the Senior Growth Marketing Manager at ActiveCampaign, a global leader in marketing automation, email marketing, and CRM. With over a decade of experience propelling software companies to rapid growth, Casey pioneers creative strategies, from garnering millions of views on platforms like Quora and LinkedIn to securing podcast appearances. In his current role, he focuses on building organic growth engines to drive ActiveCampaign towards a $1 billion Annual Recurring Revenue (ARR). Additionally, Casey consults with major firms like McKinsey and Blackrock, providing institutional guidance on topics such as SMB marketing vendor selection, SaaS pricing, and marketing automation. Chapters:
Get in Touch with Casey: Mentions: More About Postalytics: | |||
| 31 Aug 2023 | Using Behavioral Science in Marketing with Nancy Harhut #01 | 00:30:36 | |
In this episode we have Nancy Harhut joining us. Nancy is the Co-Founder and Chief Creative Officer at HBT Marketing. They create digital and direct marketing campaigns driven by what behavioral scientists have proven about how people make decisions. And, we deliver superior results for some of the best brands around. Nancy has an extensive knowledge of direct and digital marketing best practices, outstanding pitch skills, established track record delivering results with B2B and B2C clients, both global and local. Chapters:
Get in Touch with Nancy: Mentions: Books: “Using Behavioral Science and Marketing” by Nancy Harhut “Influence: The Psychology of Persuasion” by Robert Cialdini More About Postalytics: | |||
| 19 Oct 2023 | Maximizing ROI Through Omnichannel Mastery with Brian Snider #08 | 00:28:11 | |
In this episode we have Brian Snider, the President and Chief Creative Officer at The GRI Marketing Group, a direct and digital marketing agency, delivering responsive integrated marketing across various media. Their services encompass strategic planning, creative execution, and campaigns spanning offline, online, and out-of-home channels. Their 35 years in the field have yielded significant revenue for clients, including publishers, finance, professional services, IT, and more. Chapters:
Get in Touch with Brian: Mentions: More About Postalytics: | |||
| 12 Oct 2023 | A Marketing Success Journey in a Digital Age with Kevin Lee #07 | 00:40:36 | |
In this episode we have Kevin Lee, the visionary CEO at eMarketing Association, an organization dedicated to empowering marketers across the advertising, marketing, media, and agency spectrum. Committed to education and support, the association facilitates connections and knowledge exchange within the realm of paid media (advertising, influencers, promotions, sponsorships), earned media (PR, digital PR, social media, SEO, content marketing), owned media, and CRM/retention marketing. Kevin also founded We-Care, a cause marketing platform which generated over $8 million for nonprofits, becoming the “inspiration” for Amazon SMILE ($450+ million in donations). Kevin has written 4 books, spoken at more than 500 events, and published 700+ articles on marketing. Kevin received his MBA from Yale and is an investor and advisor for various ad-tech, mar-tech, ecommerce and other companies. Chapters:
Get in Touch with Kevin: Mentions: More About Postalytics: | |||
| 28 Sep 2023 | Synergy of Data and Creativity in Sales Leadership with Michael Helms #06 | 00:36:46 | |
In this episode we have Michael Helms, the Regional VP of Sales at RR Donnelley (RRD), a global leader in multichannel solutions for marketing and business communications. With over 50,000 customers and a presence in 345 countries, RRD offers a comprehensive portfolio of capabilities underpinned by Michael's expertise. Beyond technical know-how, Michael is a conductor of collaborative brilliance, uniting creative minds to craft captivating print narratives that make a lasting impact on audiences worldwide. Through his journey in the production seat, Michael recognizes that the real magic happens when innovative ideas converge. He enlivens print and marketing campaigns, connecting brands to audiences through a spectrum of integrated services and technology. Chapters:
Get in Touch with Michael: Michael’s Phone - 248-207-0690 Mentions: More About Postalytics: | |||
| 19 Dec 2024 | Revolutionizing Nonprofit Fundraising with Salvatore Salpietro #26 | 00:33:27 | |
In this episode of Print to Pixel, Dennis Kelly speaks with Salvatore Salpietro, Chief Community Officer of Fundraise Up, about the intersection of nonprofit fundraising and technology. Sal shares his unique journey from IT to nonprofit work, highlighting the challenges faced by the sector in adopting modern technology. Fundraise Up's mission is to optimize the donation experience for nonprofits, focusing on a single, effective solution rather than a toolbox of mediocre options. The conversation delves into the importance of donation forms, the impact of technology on fundraising, and the value of building a partner ecosystem to enhance nonprofit operations. Chapters:
Get in Touch with Salvatore: Mentions: The American Heart Association The American University of Rome More About Postalytics: | |||
| 14 Sep 2023 | The Future of Customer Communication and Sustainability with Steve Falk #04 | 00:39:46 | |
In this episode we have Steve Falk, the VP Partnerships and Sustainability at The AIIM Group in Aurora, Ontario. With expertise in both physical and digital technologies, Steve and the team at AIIM integrate triggered Variable Data Printing and Direct Mail into clients' tech stacks, driving improved sales, customer engagement, and charitable donations. Steve’s a well known expert in omnichannel marketing that includes personalized mail across both Canada and the US. He’s also developed a significant body of work to help understand the carbon footprint of direct mail, and has developed programs at AIIM that utilize advanced carbon offset techniques. Chapters:
Get in Touch with Steve: Mentions: More About Postalytics: | |||
| 12 Jun 2024 | Personalized Marketing and Optimized Customer Engagement with Mandy Thompson #14 | 00:24:32 | |
Mandy Thompson, CEO of Digital Reach Online Solutions, discusses the growth and evolution of her company, specializing in HubSpot CRM platform implementation and customization. The conversation covers the origin story of Digital Reach, its transition to becoming a HubSpot partner, and the strategic use of direct mail in conjunction with other channels to drive results for the Connecticut Project. Chapters:
Get in Touch with Mandy: Mentions: More About Postalytics: | |||
| 24 Jul 2024 | The Evolution of Fundraising in the Nonprofit Sector with Tim Oleary #18 | 00:27:22 | |
Tim Oleary, CEO of NextGen Fundraising, discusses the evolution of fundraising in the nonprofit sector and the importance of integrating digital channels with traditional print methods. He emphasizes the need for a coordinated approach to fundraising, using data science, automation, and creative strategies to create a personalized and engaging donor experience. Tim also highlights the challenges faced by nonprofits, such as acquisition and resource allocation, and the role of agencies in helping organizations navigate these challenges. He concludes by mentioning the upcoming Bridge Conference in Washington, D.C., where NextGen Fundraising will be showcasing their innovative solutions. Chapters:
Get in Touch with Tim: More About Postalytics: | |||
| 14 Sep 2023 | Unlocking the Distinctive Power of Direct Mail Data with Jeff Tarran #02 | 00:39:51 | |
In this episode we have Jeff Tarran joining us. Jeff is the Chief Operating Officer of Gunderson Direct, one of the leading marketing agencies specializing in direct mail in the U.S. Gunderson has been building and improving direct mail programs for large companies and well funded startups for over 18 years, applying proprietary testing and optimization techniques to lead generation, customer acquisition, triggered marketing and many other types of campaigns. Jeff has started two successful direct marketing agencies and has been CEO or part of the management team at agencies for the past 20 years. He’s considered one of the direct marketing industry’s true thought leaders, and has recently contributed to a cool new book called “The Most Amazing Marketing Book Ever”. Chapters:
Get in Touch with Jeff: Books: “The Most Amazing Marketing Book Ever” by Mark W. Schaefer More About Postalytics: | |||
| 23 Jul 2024 | Understanding Customer Needs in the Telecom Industry with Steve Smith #17 | 00:39:16 | |
Steve Smith, Chief Revenue Officer of Live Oak Fiber, discusses his background in the telecom industry and the founding of Live Oak Fiber. He emphasizes the importance of connectivity in rural areas and the impact it can have on communities. Smith also talks about the marketing strategies used by Live Oak Fiber, including direct mail and personalization. He highlights the need to understand customers and their specific needs and preferences. The conversation concludes with a discussion on the positive effects of connectivity, such as telehealth services and improved access to education. Chapters:
Get in Touch with Steve: Mentions: More About Postalytics: | |||
| 06 Nov 2023 | Direct Mail and Marketing Automation Through USPS Perspective with Thomas Foti #10 | 00:40:08 | |
In this episode we have Thomas Foti, the Vice President of Product Solutions at the United States Postal Service (USPS). In this role, he is responsible for overseeing enterprise-wide product solutions, focusing on strategic development, and managing a diverse portfolio of product lines and services. With over 32 years of USPS experience, Thomas has held executive leadership roles in product management, domestic and international package strategy, and technology planning and analysis. He holds an MBA in finance from the University of Maryland and a Bachelor's degree in management from the State University of New York at Geneseo. Chapters:
Get in Touch with Thomas: Mentions: More About Postalytics: | |||
| 06 Aug 2024 | The Power of Monthly Donors and Sustainable Revenue with Erica Waasdorp #19 | 00:33:58 | |
Erica Waasdorp, president of A Direct Solution, shares her expertise in helping nonprofits convert one-time donors into monthly donors. She discusses her background in direct mail and how she got involved in monthly giving. Erica emphasizes the importance of tailoring the monthly giving program to each organization and the need for a multi-channel approach. She highlights the value of monthly donors and the long-term benefits they bring. Erica also addresses the challenges of breaking down silos within organizations and the mindset shift needed to prioritize recurring donors. She encourages sharing and collaboration within the nonprofit industry. Chapters:
Get in Touch with Erica: Mentions: The Bridge Integrated Marketing & Fundraising Conference More About Postalytics: | |||
| 26 Sep 2024 | Responsible and beneficial use of AI for fundraising with Nathan Chappell #22 | 00:44:55 | |
In this episode of Print to Pixel, Dennis Kelly interviews Nathan Chappell, Senior Vice President at DonorSearch AI, about the impact of AI on fundraising. Nathan shares his journey into the nonprofit sector and how his background in technology and business led him to the intersection of AI and generosity. He discusses the potential of AI in the nonprofit sector, emphasizing the importance of responsible AI and the need for nonprofits to embrace change and invest in research and development. Nathan also highlights the role of curiosity in leveraging AI effectively and shares practical applications of AI in fundraising campaigns. Chapters:
Get in touch with Nathan: Mentions:
Books: The Generosity Crisis by Nathan Chappell, Brian Crimmins and Michael Ashley Build the Life You Want by Arthur C. Brooks More About Postalytics: | |||
| 14 Sep 2023 | Omnichannel Marketing Lessons & Best Practices with Bruce McMeekin #03 | 00:41:57 | |
In this episode we have Bruce McMeekin. Bruce is CEO and founder of BKM Marketing, an Inc. 5000, omnichannel marketing agency focused on delivering turnkey, results-driven marketing programs for banks and other results-driven B2B and B2C clients. Bruce and his BKM Marketing colleagues assemble high-caliber project teams of seasoned creatives, data analysts, digital, and print production experts that help clients get to market effectively and efficiently. Bruce is also a member of the Forbes Agency Council, has been heavily involved in the New England Direct Marketing Association, and has a passion for sustainable marketing that we’ll dive into today. Chapters:
Get in Touch with Bruce: Mentions: More About Postalytics: | |||
| 12 Sep 2024 | Exploring the Landscape of Nonprofit Tech Vendors with Mark Becker #21 | 00:29:07 | |
In this episode of Print to Pixel, Dennis interviews Mark Becker, founding partner of Cathexis Partners, about the role of technology in the nonprofit industry. They discuss the importance of selecting and implementing the right technology stack, the impact of well-defined technology projects on nonprofits, and the current landscape of nonprofit tech vendors. They also touch on the pain points of the legacy direct mail workflow and the need for more efficient and secure data management. Mark shares insights from his experience working with nonprofits and offers resources for further learning. Chapters:
Get in Touch with Mark: Mentions: More About Postalytics: | |||
| 22 Oct 2024 | Data Gathering in Fundraising with Direct Mail and QR Codes with Pedro J Rivera #24 | 00:27:48 | |
In this episode, Dennis Kelly interviews Pedro J Rivera, Esq., a fundraising expert with a focus on major gift planning. Pedro shares his career journey and how he transitioned from law to fundraising. He emphasizes the importance of building relationships with donors and understanding their interests and capacity to give. Pedro also discusses the strategic approach to major gift fundraising and the integration of direct mail and other channels in an omnichannel marketing strategy. He highlights the use of direct mail to ask questions and gather data from donors, as well as the potential of QR codes to bridge the offline and online experience. Chapters:
Get in Touch with Pedro: Mentions: More About Postalytics: | |||
| 26 Jan 2024 | Unfolding Success on Direct Mail with Digital Marketing with Trish Witkowski #13 | 00:37:23 | |
Trish Witkowski is the CEO and founder of Foldfactory.com, an international keynote speaker, and an instructor for LinkedIn Learning. At the helm of Foldfactory, Trish serves as the President and is the mastermind behind the award-winning FOLDRite™ folding template system. She has also authored several valuable resources, including the well-received "Direct Mail Simplified" and "Paper Folding Templates for Print Design." An accomplished instructor for LinkedIn Learning, Trish holds a Master of Science in Printing and a Bachelor of Fine Arts in Graphic Design from RIT. Chapters:
Get in Touch with Trish: More About Postalytics: | |||
| 09 Oct 2024 | Effective Marketing Strategies for Planned Giving with Aquanetta Betts #23 | 00:32:52 | |
In this episode of Print to Pixel, Dennis Kelly interviews Aquanetta Betts, the Director of Planned Giving at George Mason University. Aquanetta shares her journey to her current role and discusses the importance of planned giving in the nonprofit sector. She explains that planned giving involves making gifts to nonprofits that usually require a third party to be involved, such as stock gifts or real estate gifts. Aquanetta emphasizes the need for effective marketing strategies in planned giving, including educational content, direct mail, and a strong online presence. She also highlights the significance of stewardship and retention in planned giving programs. Chapters:
Get in touch with Aquanetta: George Mason University Website More About Postalytics: | |||
| 26 Jun 2024 | Challenges and Strategies of Fiber Marketing with Kimberly McKinley #15 | 00:28:30 | |
Kimberly McKinley, the CMO of Utopia Fiber, shares insights on the challenges and strategies of fiber marketing, emphasizing the importance of building brand trust and leveraging traditional and digital marketing channels. She also highlights the role of technology, transparency, and customer relationships in marketing success. Chapters:
Get in Touch with Kim: More About Postalytics: | |||
| 02 Nov 2023 | The Evolution at The Print and Mail Industry with Mike Porter #09 | 00:34:13 | |
In this episode we have Mike Porter, the president at Print/Mail Consultants and PMC Content Services. Their focus is on raising awareness and nurturing leads through well-executed content marketing strategies. Mike is an industry adviser, author, and business communications expert with a consistent track record of driving inbound marketing, even for resource-limited companies. Mike's passion for customer communications, including billing, regulatory notices, and marketing materials, is reflected in his column "In the Trenches" in Mailing Systems Technology magazine, offering valuable insights, tips, and trends. Chapters:
Get in Touch with Mike: Mentions: More About Postalytics: | |||
| 05 Dec 2024 | Leveraging Technology to Enhance Fundraising Efforts with Erik Tomalis #25 | 00:21:55 | |
In this episode of Print to Pixel, Dennis Kelly sits down with Erik Tomalis, Chief Evangelist and Director of Business Development at Virtuous, a nonprofit CRM and marketing automation platform. Erik shares his inspiring journey from fundraiser to his current role at Virtuous. Together, they explore the critical role of human connection and kindness in the nonprofit sector, the challenges organizations face in an increasingly digital landscape, and the power of personalized donor journeys. Erik also introduces the Responsive Maturity Model, a framework outlining five essential steps to scale donor engagement through digital transformation. Chapters:
Get in Touch with Erik: Virtuous Ebooks: How To Cultivate Deep Donor Relationships at Scale Mentions: Association of Fundraising Professionals (AFP) More About Postalytics: | |||