Dive into the complete episode list for PR Made Simple. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Pub. Date
Title
Duration
06 Sep 2024
PR Made Simple Podcast Trailer
00:01:26
It's coming - get ready for the launch of PR Made Simple, a brand new podcast with PR expert Pippa Goulden that will show you how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.
In every episode Pippa will be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.
Through her expertise, insider tips and real life case studies of founders and brands who are smashing their PR, this podcast will help you navigate the PR landscape, understand what it actually is and what it will do for your business, without the need for a large budget or little black book of contacts.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
24 Sep 2024
1. What is PR? And What Will It Do For Your Business?
00:16:32
Not sure what PR actually is? You're not alone. PR often feels like a dark art, shrouded in mystery and something that only industry insiders can do.
Well not anymore. In this episode we get to the bottom of what PR actually is.
Join me, small business PR expert, Pippa Goulden, where I'll be clearing it up once and for all and showing you why PR is so much more than press coverage.
And don't worry if you're confused about what PR will do for your business. We'll also be exploring all the different things that PR is great for and why you should be doing it as an entrepreneur, innovator, small business owner, in-house team or founder.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
24 Sep 2024
2. The PR Myths That Are Stopping You From Starting
00:14:48
In this episode we deep dive into the (very) common PR myths that stop small business owners, entrepreneurs and in-house teams from doing PR for their business.
Whether it's thinking you need a big budget, a little black book of contacts, to wait until your business is bigger/ better or perhaps it's because you think you can't write. I've heard them all over and over again - and none of them are true or should stop you from doing PR for your business.
So if you think you want to do PR but there's something holding you back, have a listen to this episode and hopefully you'll come away feeling inspired to crack on.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
08 Oct 2024
5. Brand-building, Fish-FingerGate and using PR to grow your biz with Steph Douglas, founder Don't Buy Her Flowers
00:46:03
In this episode of PR Made Simple, host Pippa Goulden sits down with Steph Douglas, the founder of Don’t Buy Her Flowers, to chat about her entrepreneurial journey, the role PR has played in her success, and how she’s stayed true to her personal brand.
Steph opens up about the challenges of navigating influencer marketing, how she adapted her business after COVID, and why emotional connection is at the heart of her gifting philosophy. They dive deep into the highs and lows of running a small business, the role PR has had in helping her get known for what she does, why product businesses should think about more than products and the importance of maintaining authenticity while building meaningful customer relationships.
Plus who remembers FishFinger Gate? We delve into what happened then and how Steph used it to her advantage.
Some key takeaways:
PR can be a game-changer, especially when you're just starting out and DIY PR is a great way to get yourself out there and get known - for FREE
It's okay (and actually better) to be real on social media
Authenticity in personal branding has been key in building trust with her audience.
Your mindset plays a huge role in dealing with business challenges
Knowing your audience is crucial for effective marketing and PR
Repeating core messaging helps customers remember and recognize the brand.
Sometimes, the best opportunities come from unexpected places
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
22 Oct 2024
7. Facing Fear, Rejecting the Ick and Getting Known For What You Do with Caroline Britton
00:40:20
Buckle up for an insightful conversation as Pippa Goulden sits down with the dynamic Caroline Britton, a powerhouse coach and mentor who's cracked the code on building a personal profile.
Get ready to dive deep into Caroline's own journey of conquering her fear of visibility, the importance of authenticity and learn how she skyrocketed her own PR.
Plus Pippa and Caroline discuss practical steps to navigate your own fear, to take action, the significance of incremental changes, and how to use PR to help you grown your business. The conversation emphasizes that fear is a common experience among business owners and that taking action is essential for growth.
Find comfort in knowing that even the most successful entrepreneurs grapple with fear – and learn how to use it as rocket fuel for your growth.
Find Caroline at https://www.caroline-britton.com and https://www.instagram.com/carolinebrittoncoaching/
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
24 Sep 2024
3. All the different PR routes (it's not just press!) and how to know which ones to use for your business
00:19:08
Want to do PR for your business but feel a bit overwhelmed about the different ways to do it?
In this episode of PR Made Simple, we're looking at the different PR routes available for your business and working out which ones will be best for you.
You'll discover that PR is not limited to press coverage and we're exploring all the different routes such as podcasts, guest blogging, awards, influencer marketing, and collaborations.
We'll also look at your PR strategy and how to know what's right for your business.
Chapters
00:00 Exploring PR Routes for Business Growth
07:47 Diverse PR Strategies: Beyond Press Coverage
15:19 Strategic PR: Aligning with Business Objectives
Keywords
PR strategies, business growth, press coverage, influencer marketing, podcast interviews, collaborations, awards, guest blogging, public relations, DIY PR
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
01 Oct 2024
4. Let's Get Your PR Started
00:18:52
In this episode of PR Made Simple, PR expert Pippa Goulden dives into the must-know tips for small businesses looking to kickstart their PR.
Pippa walks us through everything you need to have in place before you start, from the importance of high-quality images to really knowing who your audience is.
She also shares practical, step-by-step advice on building a media list, looking at whether you need a press release, and boosting your confidence along the way. Whether you’re just starting out or looking to fine-tune your PR game, this episode is packed with helpful insights to get you moving in the right direction.
We're looking at:
Starting your PR journey early is key for small businesses.
Getting your backend ready
The Importance of images for your PR
Knowing your audience
A PR strategy should always support your overall business goals.
Getting in the right mindset
Take time to learn new PR skills – it’s an investment in your success.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
15 Oct 2024
6. Small Biz, Big Results: Unlocking the secrets behind the brands who are nailing their PR
00:15:59
Pippa Goulden shares the secrets behind the small business owners who are getting amazing PR for their businesses and lets you into their secrets to show you how you can do it yourself too.
She talks about the power of taking action, really knowing your audience, and telling stories that stick. Pippa also dives into the art of pitching, how to build meaningful relationships, and why staying proactive in PR is crucial.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
29 Oct 2024
PR Success Story: Storytelling, Mindset, Christmas PR and Incredible Results with Pri Pri's Priya Velusami
00:33:59
Do you want to know how you can use PR to grow your business? Meet Priya Velusami, founder of Pri Pri and one of my DIY PR members who's done just that.
Priya's PR journey is a brilliant example of a small business owner who's used PR to build her brand, use storytelling to connect with her target audience and get her on the radar of some major UK retailers.
In this episode Priya highlights her PR successes, her approach to Christmas PR, all the PR routes she maximises alongside traditional press and how she integrates them with the rest of her marketing for maximum impact. Plus she talks about the challenges of running a small business and the mindset shifts that have helped her to nail her PR and get herself out there.
The episode offers valuable insights and inspiration for other entrepreneurs looking to leverage PR and grow their brands.
Find Priya at https://www.pripri.co.uk and https://www.instagram.com/pripri.co.uk/
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
05 Nov 2024
9. The Power of PR: How I've Used It To Grow My Business and Get Known For What I Do (and how you can too!)
00:17:39
In this episode of PR Made Simple, Pippa Goulden dives into her personal journey of using organic PR to successfully grow her business over the past four years. She shares key insights into how collaboration and networking played vital roles in her PR strategy, stressing the importance of cultivating strong relationships within your industry. Pippa also talks about how generating press coverage and utilizing platforms like social media and podcasts can be highly effective tools for promoting a brand.
A core message in the episode is her encouragement to take action and face the fears that often come with pitching yourself to others. She reassures listeners that PR is not just for big corporations; it’s an accessible and powerful method for any business to boost visibility and achieve growth.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
12 Nov 2024
10. Why Your PR Isn’t Working—And How to Fix It
00:20:06
In this episode of PR Made Simple, Pippa Goulden breaks down why PR often feels like it’s not working—and what you can do about it.
Whether you're working with PR agency, Freelancer or you're DIY-ing it, Pippa debunks common PR myths, explaining why some businesses think PR doesn't work for them.
She reveals the secret to successful PR: a strategic, long-term approach that targets the right audience, manages expectations, and aligns with your broader marketing goals. Discover why PR isn’t a quick fix, but a game-changing tool when done right. Ready to turn your PR around? Tune in and learn how persistence and strategy can take your brand to the next level!
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
19 Nov 2024
11. Authentic PR and Learning By Doing with Hayley Southwood
00:39:34
In this conversation, Hayley Southwood shares her entrepreneurial journey, emphasising the importance of authenticity, community, and resilience in business.
From her beginnings in childcare to launching a vintage ice cream van and eventually founding Southwood Living and the Southwood Social Hub, Hayley illustrates how embracing your true self and saying 'yes' to opportunities can lead to unexpected success.
The discussion also highlights the significance of building supportive networks for female entrepreneurs and the evolving nature of business in response to personal growth and external changes.
Find out more about Hayley at https://www.southwoodsocialhub.co.uk and on insta here and here
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
26 Nov 2024
12. Working With Influencers with Cat Sims
00:47:59
This week, influencer, author and podcaster Cat Sims aka @notsosmugnow joins Pippa to pull back the curtain on the evolving world of influencer marketing. No fluff, just straight-talking insights from someone who's been in the game long enough to know what matters.
Cat and Pippa delve into the changing landscape of influencer marketing, discussing the challenges and opportunities that come with it for brands from gifting to long-term partnerships
Cat shares her insights on navigating the influencer landscape, the joy of working with small businesses and her decision-making process for collaborations plus she gives her advice for small businesses looking to engage with influencers.
And if that's not enough, you can get £10 off Cat and Pippa's course "How To Work With Influencers" using the code POD10 - so it's just £39!
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
03 Dec 2024
13. PR Success Story: Disrupting an Industry, Building a Brand and Scaling with Marlo's Pip Dawes
00:38:15
In this week's episode, Pip Dawes, co-founder of Marlo Wine and longtime member of The PR Set, shares the journey of building a unique wine business that caters to a new generation of wine drinkers.
From the inception of Marlo and its growth during the pandemic to innovative DIY PR strategies and collaborations, Pip discusses the importance of community, founder visibility, and the challenges of scaling a business.
Pip also reveals the unexpected magic that happens from brilliant PR.
Learn how strategic PR, aligned collaborations, community-building and some brilliant press coverage can help to turn a startup into an industry disruptor.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
10 Dec 2024
14. Get Your 2025 PR Set: Make This Your Best PR Year Yet
00:17:23
In this episode of PR Made Simple, Pippa Goulden dives into how to set yourself up for PR success in 2025.
She highlights the importance of reflecting on the past year, creating a strategic plan, and setting clear, actionable goals.
Pippa shares tips on aligning your PR efforts with your business calendar, researching upcoming industry trends, and committing to a consistent PR approach to achieve your desired results.
Whether you're looking to boost your brand's visibility or fine-tune your PR strategies, this episode offers a practical roadmap for making 2025 your best PR year yet.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
18 Dec 2024
15. PR Success Story: Getting Known For What You Do (and having fun whilst you do it) with Happy HQ's Janine Jacobs
00:39:33
In this conversation, Pippa Goulden and Happy HQ's co-founderJanine Jacobs discuss how service businesses can use PR to get known for what they do, build credibility in their business and strategic PR approaches for B2B businesses.
Janine shows how she's used DIY PR to generate press coverage in places like Stylist, Glamour and Courier as well as speaking opportunities on some of the most important industry stages. All whilst having fun in the process.
Janine shares insights on leveraging content and media for effective PR, the joy of engaging in PR activities, and the value of collaboration and partnerships.
Janine is the founder of workplace culture specialists Happy HQ and can be found on LinkedIn here and at https://happyhq.co.uk
Find out more about my new course Get Known here https://www.theprset.com/get-known
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
07 Jan 2025
16. Your Subconscious: Your PR Success Secret with Rebecca Haydon
00:37:30
Ever wondered why some days you're a PR powerhouse and others you're too scared to press send on that pitch email? Well your subconscious has more to do with it than maybe you realise.
In this episode, I'm sitting down with The Subconscious Expert, coach Rebecca Haydon to unlock the secrets of your mind and discover how it's secretly influencing your PR success (or those sneaky self-sabotaging moments we all have!)
Get ready to discover:
Why your brain might be playing tricks on your PR efforts (and how to turn the tables)
The real reason you're procrastinating about that pitch email
How to become besties with your inner critic (yes, really!)
The mindset shifts that could transform your PR game overnight
If you've ever felt like you're holding yourself back or that imposter syndrome is your unwanted BFF, this episode is your secret weapon to breaking free and showing up confidently in your business.
This episode is for you if you're ready to step into your PR in 2025 and need a gentle push in the right direction.
Find Rebecca at https://www.rebeccahaydon.com and https://www.instagram.com/_rebeccahaydon_/ and listen to her podcast The Subconscious Expert here
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
14 Jan 2025
17. My Biggest PR Win: What You Can Learn for Your Own Biz
00:20:32
In this episode Pippa Goulden lets you in to how she scored a huge PR win, speaking at Top Drawer trade show.
From battling imposter syndrome to nailing the perfect pitch, Pippa breaks down how she got the opportunity.
She also shares her secrets on prepping like a pro, owning the stage, and the impact it's had on her business. Plus what’s next on her journey to keep growing and connecting with her community and find more PR opportunities to keep the momentum building.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
21 Jan 2025
18. Press Releases Demystified: Your Complete Guide to When and Why You Need One (and when and why you don't)
00:14:35
Ok bear with me, this isn't the sexiest of PR topics - but it's one that causes small biz owners to stumble as they debate whether or not they need to write one, then put it off and use it as an excuse to not get their PR done (I see you).
In this episode, I'm jumping it to tell you everything you need to know about press releases included: - What a press release actually is - Whether you need a press release (and if you don't what you might need instead) - Why you should look at the press releases role as the supporting actor rather than the lead role - The format your press release should be in - How to incorporate it into your pitch
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
30 Jan 2025
19. Should You Pay for Press? Classifieds, Advertorials, Partnerships & Affiliates uncovered
00:16:01
Ever been tempted by those shiny magazine classifieds promising to get your business noticed? You know, those tiny ads at the back that a big chunk of your budget?
In this episode of PR Made Simple, Pippa Goulden discussed the effectiveness of paying for "PR", what works and what doesn't:
Why those classified ads are probably not your ticket to PR success (and what to do instead)
What are advertorials and should you spend your money on them?
Strategic partnerships that could actually work for you business
Smart partnerships that could actually work for your business
The affiliate game: worth playing or not?
Save yourself some cash and frustration - this is the episode you need BEFORE that next sales call from a magazine ad rep!
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
04 Feb 2025
20. 5 Mindset Game Changers That Have Helped Me Nail My PR (and how they can help you too)
00:14:57
In this episode of PR Made Simple, PR expert Pippa Goulden digs into the 5 mindset shifts that she has made to take proactive steps to secure some key PR opportunities for her business, to inspire you to do the same.
If you're finding that you're putting off your PR, overthinking, focusing on the wrong things or sitting back and waiting for it to happen to you, then have a listen to this and be motivated to make some changes to take action and make it happen.
It works!
++There's some swearing in this episode!++
00:00 Mindset Matters in PR
03:11 Taking Action: The Shift from Waiting to Doing
05:58 Building Confidence: The Power of Positive Feedback
08:47 Setting Targets to help focus
12:11 The Feisty Era: Embracing Boldness in Communication
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
12 Feb 2025
21. 15 Minutes to PR Success: The Simple Habits I Swear By
00:13:56
In this episode, small business PR expert and founder of The PR Set, Pippa Goulden, reveals her proven PR system that's transformed her business. Discover the exact daily habits strategies, and accountability frameworks that help busy entrepreneurs consistently secure PR opportunities and build their brand.
Key takeaways:
A quick daily habit makes all the difference
Having a PR strategy saves time
Daily habits in PR create momentum and consistency.
Setting targets helps maintain focus and accountability.
Networking is essential for getting known for what you do.
Staying informed about what's going on out there is important
Having a list of PR opportunities helps
Whether you're struggling to find time for PR or looking to enhance your current strategy, this episode provides actionable steps to make PR an effortless part of your business routine. Perfect for small business owners, entrepreneurs, and anyone managing their own PR.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
25 Feb 2025
22. Dancing On Other People's Dance Floors: Turn Collaborations into Your Small Business Superpower - with marketing expert Lucy Woolfenden
00:32:48
Get ready to transform your business through the power of strategic partnerships! Join Pippa Goulden and Marketing and Growth expert Lucy Woolfenden as they reveal exactly how to 'dance on other people's dance floors' - AKA leverage partnerships to skyrocket your brand visibility and growth.
Collaborations can be incredibly effective for small business owners and in this episode Lucy and Pippa deep dive into how to make sure they work for you and your business.
They discuss the importance of building trust, how to make sure both sides are aligned, and how to find the right collaborators - plus how to make sure they work hard for your business to help you achieve your goals.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
04 Mar 2025
23. PR Success Story: Moving Away from Traditional PR, Finding Your Own Way and The Power of Networking With The Wilder Collective's Nicky Elliott
00:41:05
In this episode PR expert Pippa Goulden chats to Nicky Elliott, founder of The Wilder Collective, an online community for female founders and freelancers. Nicky shares her refreshingly honest journey from a 15-year career in events to launching a children's clothing brand, which ultimately evolved into creating a thriving community where women in business support each other.
What We Cover:
Nicky's Business Evolution: How her initial clothing brand 'Wilder Ones' paved the way for The Wilder Collective and her popular podcast "Women's Business"
PR Truths: Nicky's candid experience with a PR agency that cost "a lot of money for nothing" and how she now approaches PR differently
Community Building: The power of authentic connections and how Nicky grew her audience by being intentional with her content
Networking Without the Ick: Why networks are absolutely fundamental to business growth (even if the word gives you the fear!)
Wilder Live Event: Nicky's exciting new venture creating the event she wished existed for female founders
Top Takeaways:
Why podcasts are a brilliant PR tool for creating genuine connections
How to find your voice and stand out by discussing topics you truly care about
The importance of "throwing mud at the wall" rather than overthinking
Why your network is often your most valuable business asset
How standing for something attracts exactly the right people to your brand
Why you need to stop overthinking and get on and do it
Find out more about Nicky and her brilliant network, events and Wilder Live:
https://thewildercollective.co.uk
Connect with Nicky on Insta here and on LinkedIn here
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
11 Mar 2025
PR Success Story: From Surgeon to Spotlight - Rebuilding Purpose After Cancer with Surgeon-Turned-Advocate Dr. Liz O'Riordan
00:44:25
PR expert Pippa Goulden sits down with the incredible Dr. Liz O'Riordan, whose journey from breast cancer surgeon to becoming a prominent advocate for cancer awareness and patient care.
She discusses the challenges she faced after her diagnosis, the importance of finding purpose through adversity, and how she has leveraged her experiences to educate and empower others. Liz emphasizes the significance of authenticity in her advocacy work, the challenges of monetizing her expertise, and the impact of her media presence and how's she's built her profile as one of the most prominent cancer advocates and experts in the UK and beyond.
Dr. O'Riordan candidly shares how her own cancer diagnosis transformed her professional path, leading her to discover new purpose through writing, speaking, and advocacy. With warmth and wisdom, she reveals the challenges and triumphs of building a media presence while staying true to her values.
The conversation also touches on the importance of strategic planning in PR, the value of knowing one's worth, and the ongoing journey of resilience and growth in the face of adversity.
TOP TAKEAWAYS
Finding New Purpose: How life's unexpected turns can lead to meaningful new directions
Authenticity as Strategy: Why genuine connection forms the foundation of effective PR
Strategic Communication: Thoughtful approaches to maintaining presence and relevance
Valuing Expertise: Practical wisdom on recognizing and charging for your unique knowledge
Building Media Presence: The reality of creating lasting impact through consistent effort
Emotional Resilience: Navigating public visibility while protecting your wellbeing
Purpose-Driven Advocacy: Using personal experience to create positive change
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
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