Explore every episode of PR 360
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 24 Jan 2020 | Answering the Call: An Interview with Sharon Oddy | 00:23:47 | |
In This Episode…Welcome to PR 360! A podcast where we discuss and interview the elite players in today’s communications industry. Today, PR 360 welcomes our first guest Sharon Oddy, head of marketing and corporate communications at iconectiv who sheds light on the robocalling phenomenon and the consequences legitimate businesses face as a result of this when used in an unethical manner. A very informative episode that should not be missed!
Time Stamps ● [00:56] Q1: What is your (Sharon) morning routine? ● [01:37] Q2: What are the Greatest Strengthens and Skills to Succeed? ● [03:11] Q3: What would your seven-year-old self say about joining this industry? ● [04:34] Q4: How has your first job helped shape the person you are today? ● [06:29] Q5: What life events led to going PR career in the tech or industry? ● [08:06] Q6: How does fit within new technology and 5G in the business and consumer world? ● [10:50] Q7: How to their customers they are working on the problem? ● [16:17] Q8: How does communicate that not all are bad? ● [20:41] Q9: Do you (Sharon) answer your phone when you do not recognize the number? ● [21:52] Q10: Do you like coffee or tea? ● [22:33] Q11: Final Thoughts People and Companies, We Mentioned in the Show● Learn more about iconnectiv ● Sharon Oddy was our guest today. Episode Length: 23:46Thanks so much for tuning in. Join us again next week for another episode! Download Options● Direct Download: Right-click here and click “Save As” for a direct download. ● Listen and subscribe Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!
● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 04 Feb 2020 | Power up with B2B Social Media expert Stacey Sayer | 00:22:04 | |
Do B2B businesses do social media? Can you make ‘unsexy’ B2B social media fun? We talk with Stacey Sayer, Corporate and Digital Communications for Global Marketing at Advanced Energy, about social media and B2B, how B2B uses social media to bring awareness and debunk a few misconceptions about it, content marketing, what the future of B2B social media looks like, and cat ownership. It’s the Purrfect episode for you! Enjoy!
Time Stamps ● [01:07] Q1: How many cats? ● [01:16] Q2: Coffee or tea? ● [01:20] Q3: What is the first thing you do when you get into the office? ● [01:45] Q4: Tell us a little bit about the company you work for? ● [02:26] Q5: What are your go-to social networks for working in the B2B industry? ● [02:51] Q6: What are the misconceptions working as a social media manager in the B2B industry? ● [03:36] Q7: How do you bring “unsexy” to a B2B business? ● [04:34] Q8: What content does not work for B2B? ● [05:25] Q9: What types of tools do you use to help create content? ● [06:53] Q10: Is there a push to do video and live streaming content? ● [07:55] Q11: How do you plan your storytelling? ● [09:12] Q12: Is LinkedIn a bigger priority than other social networks? ● [11:24] Q13: Are there plans to do live streaming in the content mix? ● [12:47] Q14: Are there plans to produce a podcast? ● [13:53] Q15: Is there a plan to use AI and machine learning tools to help with the social media strategy? ● [15:03] Q16: What do you think the future of B2B social media marketing? ● [17:22] Q17: What advice would you give for students getting into this industry? ● [19:22] Q18: Do you think learning Adobe Creative Suite is a benefit? ● [19:56] Q19: Final Thoughts People and Companies, We Mentioned in the Show● Learn more about Advanced Energy ● Stacey Sayer was our guest today. Episode Length: 22:04Thanks so much for tuning in. Join us again next week for another episode! Download Options● Direct Download: Right-click here and click “Save As” for a direct download. ● Listen and subscribe on Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!
● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 07 Feb 2020 | Tracking Success with TechNew's Leon Harbar | 00:33:01 | |
Tracking what is being said about your clients or company is imperative for any PR professional. This week Leon Harbar, Vice President of Global Sales and Customer Engagement of TechNews.io. We discuss the difference between TechNews from the other software’s, why niching yourself is a good idea, tracking what influencers are saying about your brand, and the future of PR! Enjoy! Time Stamps ● [00:40] Q1: Are you a coffee or tea drinker? ● [00:57] Q2: Are you an Android or iPhone user? ● [01:51] Q3: What tools do you think PR Pros need to do their jobs? ● [03:24] Q4: How is TechNews different from Meltwater or Cision? ● [05:06] Q5: TechNews has niched themselves into a category? ● [05:31] Q6: What types of skills PR Pros need on how PR and marketing are being more digital focus? ● [08:38] Q7: Do you think TechNews is more beneficial for the one-man PR Pro? ● [09:45] Q8: It will help PR people have automated lists? ● [10:07] Q9: Does TechNews do anything in the influencer marketing space? ● [11:37] Q10: Is that similar to the Klout score in the early 2000s? ● [12:07] Q11: What do you think AI is going to do for TechNews? ● [13:04] Q12: Do you think AI will help data become more personalized? ● [14:16] Q13: Do you think the future of PR Pro will become more data scientists? ● [15:01] Q14: Do you think digital and physical tracking will morph and understand people better? ● [16:00] Data misuse has been in the public’s mind for months. ● [16:34] Q15: Do you think PR will ever be fully digital? ● [18:04] Q16: Do you think podcasting will be another tool to get the message out? ● [18:59] Q17: What excites you about the tech industry? ● [20:41] Q18: How are some ways PR Pros can get the right data? ● [23:01] Q19: Where do you think PR Pros waste their time when it comes to tracking? ● [24:30] Q20: Similar to reach on social, but, what did those people that you “reached” do? ● [26:22] Q21: How much data is too much data? ● [29:00] Q22: Do you have any advice for people that want to get into PR and the tech industry? ● [30:47] Q23: Final Thoughts People and Companies, We Mentioned in the Show● Learn more about TechNews ● Leon Harbar was our guest today. Episode Length: 32:59Thanks so much for tuning in. Join us again next week for another episode! Download Options● Direct Download: Right-click here and click “Save As” for a direct download. ● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!
● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 12 Feb 2020 | Once Upon a Brand Story with Jason Moriber Part One | 00:20:21 | |
In This Episode…Storytelling is a word PR and marketing professionals hear often. Brett Deister talks with Jason Moriber, former Chief Storytelling Officer for Verizon and current Managing Director of MarkerBeacon. In part one of a two-part series, we discuss Jason’s favorite books, if the phrase “tell your story” is being overused, what content is best suited for “telling a story” and more!
Time Stamps ● [01:23] Q1: What do you prefer, coffee or tea? ● [02:21] Q2: What are some of your favorite books? ● [05:06] Q3: What is the difference between agencies telling a story and companies telling a story? ● [07:04] Q4: Have we overused the phrase, “tell your story?” ● [08:54] Q5: What type of personality traits or skills does it take to craft brand stories? ● [15:35] Q6: What content is best suited for brands to tell their story? ● [17:51] Q7: What are some of your favorite tools to monitor a story you created? People and Companies, We Mentioned in the Show● Jason Moriber was our guest today. Episode Length: 20:38Thanks so much for tuning in. Join us again next week for another episode! Download Options● Direct Download: Right-click here and click “Save As” for a direct download. ● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!
● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 19 Feb 2020 | Once Upon a Brand Story with Jason Moriber Part Two | 00:20:00 | |
In This Episode…Storytelling is a word PR and marketing professionals hear often. Brett Deister talks with Jason Moriber, former Chief Storytelling Officer for Verizon and current Managing Director of MarkerBeacon. Part two of a two-part series, we discuss how long brands should “pause” a story, AI and storytelling, exercises to do for storytelling, and more! Time Stamps ● [03:36] Q1: How do you know how long to pause a story? What’s the time frame? ● [05:20] Q2: Why there is no more stories about avocado toast. ● [06:04] Q3: Do you think AI will help create stories for brands? ● [08:33] Q4: What exercises can be done to become better storytellers? ● [10:55] Q5: What brands are doing really well in the storytelling department? ● [14:47] Q6: Do you think VR and AR will help stories become more immersive? People and Companies, We Mentioned in the Show● Jason Moriber was our guest today. Episode Length: 20:00Thanks so much for tuning in. Join us again next week for another episode! Download Options● Direct Download: Right-click here and click “Save As” for a direct download. ● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!
● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 04 Mar 2020 | How Data is Changing the PR Industry with Western Digital's Steve Shattuck | 00:31:57 | |
In This Episode…This week we sit down with Steve Shattuck, Senior Director, PR, and Communications at Western Digital. We discuss why it’s important to talk and listen to your customers in creating the right products for them. Also, pivoting when the market gets bumpy, generate the right leads, how to send the right message about your products, influencer marketing and more! Enjoy! Time Stamps ● [01:08] Q1: Are you a coffee or tea drinker? ● [01:34] Q2: Give a brief description of what Western Digital is all about? ● [02:54] Q3: How does your team navigate acquisitions from a communication perspective? ● [05:45] Q4: How does SanDisk figure out the right products for their customers? ● [06:45] Q5: How does Western Digital communicate and pivot with their audience? ● [08:00] Q6: Do you think SanDisk will push more into the drone industry? ● [08:50] Q7: How do you message that Western Digital is the leading company in the data industry? ● [11:30] Q8: How do you focus your messaging on the core audience? ● [13:30] Q9: How do you go about getting leads for B2B customers? ● [15:25] Q10: What are the strengthens and weaknesses going from agency to in-house? ● [16:48] Q11: Does Western Digital have different tier influencers? ● [18:13] Q12: What platforms have you seen the most success for influencers marketing? ● [19:02] Q13: What does the future of communication look like for Western Digital in 2020 ● [20:45] Q14: What are some strategies for content in 2020? ● [22:03] Q15: What do you find the best social networks for customer excellence? ● [23:18] Q16: What are the key strategies for Western Digital in 2020? ● [25:03] Q17: Any favorite tools to decipher the data? ● [25:50] Q18: Fun Question: Will SATA ever die? ● [26:54] Q19: Fun Question: Will we see more articles that PC is “dying” again? ● [27:42] Q20: What is some advice getting into the storage and communication industry? ● [30:05] Q21: Final Thoughts? People and Companies, We Mentioned in the Show● Learn more about Western Digital ● Steve Shattuck was our guest today. Episode Length: 31:01Thanks so much for tuning in. Join us again next week for another episode! Download Options● Direct Download: Right-click here and click “Save As” for a direct download. ● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!
● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 11 Mar 2020 | The Future is in 5G with Verizon's Kim Ancin | 00:15:20 | |
In This Episode…5G, it’s the latest G for telecom businesses. Today, we talk with Kim Ancin, Director of Corporate Communications at Verizon, about how they inform and bring awareness around 5G protocols and how marketing messages and strategies are used to get the message out. We also discuss tools to monitor PR efforts, influencer marketing, bringing awareness of 5G to non-tech people, and more! Get excited for the future of 5G and PR! Time Stamps ● [01:06] Q1: Are you a coffee or tea drinker? ● [01:32] Q2: Are you an iPhone or Android user? ● [01:50] Q3: What does your typical day look like for you? ● [02:36] Q4: How do you communicate that Verizon has the best 5G? ● [03:46] Q5: Is there any initiative to bring awareness about 5G to non-tech people? ● [04:44] Q6: How do you get businesses and early adaptors on board with 5G? ● [05:46] Q7: How does 5G help with the gaming industry? ● [06:00] Q8: Which content do you use to get people excited for 5G? ● [07:03] Q9: What is the most beneficial content driving awareness for 5G? ● [08:55] Q10: What types of tools do you use to monitor your PR efforts? ● [09:34] Q11: Is Verizon using influencers to get the word out on 5G? ● [10:12] Q12: Does Verizon use different tiered influencers? ● [11:29] Q13: Do you listen to podcasts and do you have a favorite one? ● [11:54] Q14: What are the important skills and traits for people wanting to get into the PR tech industry? ● [12:49] Q15: Do you have any advice for people wanting to get into this industry? ● [14:00] Q16: What are you looking forward to in the tech/telecom industry? ● [14:34] Q17: Final Thoughts People and Companies, We Mentioned in the Show● Learn more about Verizon ● Kim Ancin was our guest today. Episode Length: 15:20Thanks so much for tuning in. Join us again next week for another episode! Download Options● Direct Download: Right-click here [missing data8] and click “Save As” for a direct download. ● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!
● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening!Hosted on Acast. See acast.com/privacy for more information. | |||
| 18 Mar 2020 | Blazing a Trail, with Barry Matsumori | 00:23:35 | |
In This Episode…Science, tech, and startups. They're within the most exciting tech sectors today. And Barry Matsumori CEO of BridgeComm, loves it! This week on PR 360 we talk with Barry about startup life, the value proposition that led to Qualcomm being dominant, taking risks and following with passion. It’s a great episode for anyone that needs some inspiration. Time Stamps ● [01:26] Q1: Are you a coffee or tea drinker? ● [01:55] Q2: What is a typical day for you? ● [02:49] Q3: What led you to the roles how did it shape you? ● [03:44] Q4: What led you to land in the science and space field? ● [05:56] Q5: What insight can you give our listeners about startups? ● [08:00] Q6: What are some of the risks working at a startup? ● [10:27] Q7: What are some of the benefits at working at a startup? ● [11:30] Q8: What is appealing to you for working at a startup? ● [11:50] Q9: What marketing strategies made Qualcomm a dominant company in the mobile industry? ● [12:45] Q10: What were the key value propositions for Qualcomm? ● [14:14] Q11: How did your time at Qualcomm help you with SpaceX and Virgin Space? ● [15:10] Q12: Explain to us what Bridgecomm and the tech? ● [16:25] Q13: How does the tech of Bridgecomm help the telecom industry? ● [17:58] Q14: Will Bridgecomm tech be a competitor for 5G or enhance it? ● [18:57] Q15: Does that mean no more drop signals? ● [19:22] Q16: What are you excited about in the tech and space field? ● [20:47] Q17: Do you have any advice for people wanting to get into the startup, space, science, or tech fields? ● [22:00] Q18: Final Thoughts? People and Companies, We Mentioned in the Show● Learn more about BridgeComm, Inc. ● Barry Matisumor was our guest today. Episode Length: 23:35Thanks so much for tuning in. Join us again next week for another episode! Download Options● Direct Download: Right-click here and click “Save As” for a direct download. ● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!
● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 26 Feb 2020 | What to Do About Data with Identity Praxis’s Michael Becker | 00:30:02 | |
In This Episode…In this episode of PR 360, we are joined by Michael Becker. Michael is the Founder of Identity Praxis. We discuss how to properly use data and the coming ethical struggles on how to use data when collected. Also, the effect GDPR is having, how data helps PR Pros create the best content, how much data will be transferred to companies in the future. If you’ve ever been curious about data, this is the right episode for you! Time Stamps ● [01:05] Q1: Are you a coffee or tea drinker? ● [01:10] Q2: What is your favorite (coffee or tea)? ● [01:22] Q3: Can you tell us a little about data science? ● [02:26] Q4: How do PR Pro make those actionable insights and use data the best of their abilities? ● [03:40] Q5: Are there any tips of tricks to understanding data and getting the great insights from it? ● [05:00] Q6: Could the data help a PR Pros steer them in creating great content? ● [06:55] Q7: What do you think the future of data science looks like in the next 5 years? ● [09:31] Q8: What tools do PR Pros need to decipher the data? ● [11:22] Q9: What companies are using the data well? ● [12:24] Q10: How can PR Pros can be ethical about data collection? ● [14:51] Q11: Do you think General Data Protection Regulations (GDPR) help PR Pros guide them to use data wisely? ● [17:05] Q12: Do you think the big tech companies Google or Amazon have collected too much data? ● [20:55] Q13: Do you think the speed of data collection speed up with 5G? ● [21:37] Q14: Do for people interested in the data science field? ● [23:00] Q15: Final Thoughts ● [29:40] Word of the Day People and Companies, We Mentioned in the Show● Learn more about Identity Praxis ● Michael Becker was our guest today. Episode Length: 30:02Thanks so much for tuning in. Join us again next week for another episode! Download Options● Direct Download: Right-click here and click “Save As” for a direct download. ● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!
● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 01 Apr 2020 | Personalizing Your Message with David Span | 00:22:48 | |
In This Episode…This week, we talk to David Span, CMO for Alef. We discuss the importance of messaging, relationships and personalization. We also discuss the tech behind Alef and how marketers are selling more of an idea, than a product. Let’s get personal with our messaging! Time Stamps ● [01:05] Q1: Coffee or Tea Drinker? ● [01:43] Q2: What made you work as a PR Practitioner in the tech industry? ● [04:00] Q3: Can you give us some insights working in the tech industry as a PR Practitioner? ● [05:44] Q4: You’re always selling the idea to a person? ● [05:56] Q5: What excites about PR/digital marketing in 2020? ● [06:50] Q6: Where do you think SEM and ecommerce is going in 2020? ● [08:00] Q7: More personalized messaging? ● [08:15] Q8: Can you explain what alefedge is all about? ● [10:55] Q9: Any new marketing/PR strategies you are trying to reach people? ● [12:46] Q10: What content have you seen that works best for the audiences you are trying to reach? ● [13:45] Q11: Does social media fit within your marketing/PR strategy? ● [15:07] Q12: Are you utilizing videos and live streaming on LinkedIn ● [15:53] Q13: Are you using or testing any new content? ● [17:20] Q14: How does your technology protect user data? ● [19:52] Q15: What advice do you have for people that want to work in the PR tech industry? ● [20:50] Q16: Final Thoughts People and Companies, We Mentioned in the Show● Learn more about alefedge. ● David Span was our guest today. Episode Length: 22:57Thanks so much for tuning in. Join us again next week for another episode! Download Options● Direct Download: Right-click here and click “Save As” for a direct download. ● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 15 Apr 2020 | The Day and the Life of a CMO with Plannuh’s Peter Mahoney | 00:32:30 | |
In This Episode…Welcome to a new episode of PR 360! This week we have Peter Mahoney founder and CEO of Plannuh and former CMO of Nuance, a multi-billion-dollar leader in voice recognition. Brett and Peter talk about marketing tools, voice search and the hurdles and obstacles CMOs and marketers face in the industry. If you aspire to be a CMO, this is a great episode for you! Time Stamps ● [01:09] Q1: Coffee or Tea Drinker? ● [02:00] Q2: What excites you about tech? ● [03:50] Q3: Can you explain a little about Plannuh? ● [05:08] Q4: Are you implementing AI or machine learning? ● [06:11] Q5: It seems like AI is being used more and more in marketing? ● [08:23] Q6: You think team cohesion can be the problem? ● [09:26] Q7: Were do you think PR/marketing is headed for the future? ● [10:35] Q8: What do you think the key to relationships are in PR? ● [11:44] Q9: Personalization in a message? ● [12:55] Q10: What do you think is the biggest hurdles for CMOs? ● [14:30] Q11: It seems like CMO and marketers are always the first to go in a bad economy? ● [15:13] Q12: What are the key kpis CMOs should be focusing on? ● [17:26] Q13: Do you think voice search overtake traditional search? ● [19:36] Q14: Do you think marketers should use some resources for voice search? ● [20:48] Q15: What other tools would you like to develop or see other people develop? ● [22:25] Q16: How do you think marketers are going to have to change or adapt to new data privacy laws? ● [25:02] Q17: What do you think is some of the biggest issues facing marketers today and in the future? ● [25:53] Q18: Do you think marketers are going to have use more tools to get the right measurements? ● [27:16] Q19: Do you think the messaging is going to become more holistic and personalized? ● [28:48] Q20: What advice do you have for future marketers and CMOs? ● [31:01] Q21: Final Thoughts People and Companies, We Mentioned in the Show● Learn more about Peter Mahoney ● Plannuh was our guest today. Episode Length: 32:30Thanks so much for tuning in. Join us again next week for another episode! Download Options● Direct Download: Right-click here and click “Save As” for a direct download. ● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 22 Apr 2020 | How to Capitalize on Hot Stories with Ed Finegold Part 1 | 00:25:25 | |
In This Episode…Welcome back to another episode of PR 360. This week, we discuss with Ed Finegold on how to capitalize on hot stories. They can happen at any time and, it’s important to recognize when stories obtain big reach! Listen in as Ed breakdowns on what to do, and how to look at each story. Enjoy! Time Stamps ● [00:53] Q1: Coffee or Tea Drinker ● [01:01] Q2: Do you have a favorite coffee brand? ● [01:21] Q3: Explain to our listeners the unexpected hot story you had? ● [06:03] Q4: What did you guys do to keep that momentum going? ● [08:06] Q5: What are some of the steps you took to prepare for the hot story? ● [10:20] Q6: Should we look at marketing messaging as books with chapters? ● [12:31] Q7: Personalizing a story is important? ● [14:05] Q8: What can derail momentum? ● [17:48] Q9: How do you continue this hot or viral story? ● [21:54] Q10: Are any templates for implementing plans for hot stories? People and Companies, We Mentioned in the Show● Ed Finegold was our guest today. Episode Length: 25:25Thanks so much for tuning in. Join us again next week for another episode! Download Options● Direct Download: Right-click here and click “Save As” for a direct download. ● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 29 Apr 2020 | How to Capitalize on Hot Stories with Ed Finegold Part 2 | 00:26:44 | |
This is part two of Ed Finegold’s interview with PR 360. We continue our discussion on how to manage a story when it goes hot. We also discuss further on the importance of keeping people in a company aware of the marketing efforts, why there is not “bad” stories and more! Enjoy! Time Stamps ● [00:42] Q1: How can teams accurately record the impact of a hot story? ● [03:38] Q2: Is there some ways to keep the momentum going? ● [06:19] Q3: Is it better to have small core team for handling hot stories? ● [08:03] Q4: It seems like a smaller team can pivot when needed? ● [09:37] Q5: How do you effectively message to company the PR/marketing efforts? ● [13:47] Q6: How difficult can it be to generate buzz? ● [18:11] Q7: What is one thing you would like to our listeners? ● [20:01] Q8: What are some skills that Comm Directors should brush up on? ● [22:06] Q9: Do you think bad movies, shows, books teach you what not to do? ● [24:47] Q10: Understand the audience when creating content? ● [25:19] Q11: Final Thoughts? People and Companies, We Mentioned in the Show● Ed Finegold was our guest today. Episode Length: 26:44Thanks so much for tuning in. Join us again next week for another episode! Download Options● Direct Download: Right-click here and click “Save As” for a direct download. ● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 13 May 2020 | Understanding Messaging and Telematics with Geotab’s Kelly Hall | 00:17:31 | |
In This Episode…This week we talk to Kelly Hall from Geotab. We discuss our love for coffee. Why marketing and PR will always be separate and important. How holistic messaging is the best messaging, and what marketing tool would she create. It’s going to be a great episode! Time Stamps ● [01:03] Are you a coffee or tea drinker? ● [01:35] What excites you about PR and Marketing? ● [03:08] Can you tell us a little bit about the current company you work for? ● [05:12] How do you message telematics to your customers? ● [07:02] How to you use a buzzword like smart cities for cities to utilize telematics? ● [08:41] What are your key KPIs? ● [10:38] Is analytics getting smarter or more difficult to analyze? ● [11:48] Do you think you’ll add a podcast to the content mix in 2020? ● [12:39] What are the key pain points for PR and marketing pro to reach their goals in 2020? ● [13:56] What is one thing you wish you knew before starting your PR career? ● [14:30] Do you think PR and marketing will become one? ● [15:09] If you could create a marketing tool, what would you create? ● [16:30] Final thoughts? People and Companies, We Mentioned in the Show● Learn more about Geotab ● Kelly Hall was our guest today. Episode Length: 17:31Thanks so much for tuning in. Join us again next week for another episode! Download Options● Direct Download: Right-click here and click “Save As” for a direct download. ● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 03 Jun 2020 | Creating Compelling Presentations with Nils Swedlund | 00:34:51 | |
In This Episode…Presentation is the key to many aspects of a company’s activities. Everything from a press event, to conferences, and funding. We talk with Nils Swedlund about presentations, alternative presentation software, the future of presentations, and presentation pet peeves. If you’ve always wanted to be better at presenting, this episode is for you! Time Stamps ● [01:01] Are you a coffee or tea drinker? ● [01:32] What is your favorite presentation software? ● [02:17] Do you have a go-to video editing software, too? ● [02:55] Do you have any favorite social media tools? ● [03:26] Is Twitter being used more in the B2B sector? ● [04:41] How have presentations changed over the past 10 years? ● [08:27] Would you recommend or use alternative presentation software? ● [09:44] What is your philosophy in creating a compelling presentation? ● [11:45] Seem like in everything in PR and marketing you’ve got to have a plan first? ● [12:35] Do you have any presentation pet peeves? ● [14:23] Seem like a lot of college presentation mistakes still happen? ● [15:14] Do you think presentations will be reliant on motion graphics and videos in the future? ● [16:44] What do you think the future of presentation will look like? ● [18:52] Do you think the charisma of the speaker will be more important than the presentation itself? ● [20:12] Do you think event presentation is important for the booth? ● [21:43] Do you think live streaming will make its way into presentations? ● [23:15] Do you think the convergence of digital media make presentations better, or a bigger headache? ● [24:44] What other social networks will be used in presentations? ● [26:05] Do you think LinkedIn will play a bigger with their added live streaming feature? ● [27:20] Do you think AR and VR will be used in presentations? ● [28:37] We’ll see VR presentation soon? ● [28:45] What do you think marketers can learn from presentations in their overall messaging? ● [30:40] Where do you think social media is headed in regards to events and presentations? ● [31:58] What advice can you give people want to be stellar presenters? ● [33:29] Final thoughts? People and Companies, We Mentioned in the Show● Nils Swedlund was our guest today. Episode Length: 34:51Thanks so much for tuning in. Join us again next week for another episode! Download Options● Direct Download: Right-click here and click “Save As” for a direct download. ● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 25 Mar 2020 | Putting the Social in Social Media with Neal Schaffer | 00:53:04 | |
In This Episode…Hi everyone! Today, we are looking to learn from our guest Neal Schaffer as we talk about social media, content and management tools. We also chat about influencers, data caps and more! Enjoy! Time Stamps ● [00:52] Are you a coffee or tea drinker? ● [01:31] What’s your favorite social media right now? ● [03:58] What do you think the state of social media is in right now? ● [08:38] LinkedIn has a great organic reach, what do you think of LinkedIn’s organic reach? ● [10:17] With COVID-19, do you think PR pro will have to find a way to pivot to only digital initiatives? ● [12:26] What does influencer marketing look like in 2020? ● [16:11] Talking about working in the gaming industry and influencers ● [17:34] Talking about a new way of doing influencer marketing ● [19:40] What are the best social media management tools out there? ● [22:03] For those PR pros wanting to make graphics, do you think Canva is the best software for them? ● [24:12] What do you expect to see from social media companies in 2020? ● [27:23] Do you think social networks are going more niche? ● [28:56] Do you think the legacy social media companies have hurt the industry from their previous missteps? ● [32:17] What do you think are some common mistakes companies make when using social media? ● [34:12] Most businesses are leery of new social networks ● [36:41] What hurdles and challenges are PR pros going to face this year? ● [38:14] Do you think colleges are equipped to keep up with the changes in digital marketing? ● [41:59] Do you think live streaming will be the next “hype” content? ● [44:14] Do you think businesses will look to create podcasts as another avenue for content? ● [50:12] If you could create a social network, what would you create? ● [51:27] Final thoughts People and Companies, We Mentioned in the Show● Buy his book The Age of Influence – The Power of Influencers to Elevate Your Brand ● Neal Schaffer was our guest today. Episode Length: 53:04Thanks so much for tuning in. Join us again next week for another episode! Download Options● Direct Download: Right-click here and click “Save As” for a direct download. ● Listen and subscribe to Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 08 Apr 2020 | Pivoting Your Strategy in an Uncertain Time with BizHack’s Dan Grech | 00:27:25 | |
In This Episode…PR 360 wishes everyone a safe and healthy week in these emerging pandemic times. This week we talk with BizHack’s founder Dan Grech. We talk about the sudden change we’ve all faced in the business world. Find out ways to jump start your marketing/PR today and, how to pivot. Plus, why it’s important to advertise now! Time Stamps ● [00:49] Are you a coffee or tea drinker? ● [01:16] Tell us a little about BizHack? ● [03:57] Can you tell our listeners what you’ve learned about digital marketing and PR? ● [04:56] What advice can you give businesses about digital marketing? ● [06:07] What was your appeal to start two startups? ● [07:21] Do you think PR pros should rewrite their crisis plan? ● [10:51] How should PR pros use internal communication for those employees that want to work from home? ● [12:31] How should companies like Slack tweak their messaging? ● [18:04] How do you think storytelling will evolve for PR pros in 2020? ● [19:29] Do you think podcasting will help elevate digital content in 2020? ● [20:45] What are some blind spots that businesses do or don’t see in 2020? ● [21:45] What should PR pros focus on when it comes to their strategy in 2020? ● [24:30] How should universities adapt their curriculum to better serve PR pros? ● [26:04] Do you think schools should still teach the traditional aspects of PR? ● [26:58] What would be your ideal marketing dream team? ● [27:33] Final Thoughts People and Companies, We Mentioned in the Show● Learn more about BizHack ● Dan Grech was our guest today. Episode Length: 27:25Thanks so much for tuning in. Join us again next week for another episode! Download Options● Direct Download: Right-click here and click “Save As” for a direct download. ● Listen and subscribe to Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 06 May 2020 | Delivering Your Message In a Time of Crisis with Lakeland City Commissioner Chad Mcleod | 00:45:08 | |
In This Episode…This week’s episode I am joined by fellow podcaster and Lakeland official Chad Mcleod. We talk about how to get your message out during a crisis and how to use the resources available for you and local governments. We talk about crisis communications, live streaming, and more!
Time Stamps ● [01:09] Are you a coffee or tea drinker? ● [02:05] Why did you decide to run for office? ● [06:51] Can you give us a brief over about your responsibilities? ● [08:38] What is the process of writing a crisis plan? ● [10:23] When you’re writing the crisis plan, what officials or agencies do you collaborate with? ● [12:13] Do you have a spreadsheet or document of the media contacts you want to talk to first? ● [13:32] Do you write your press releases before a crisis? ● [14:41] Do you use different mediums to get the message out for different generations? ● [16:23] Do you factor in the different social media templates for the crisis plan? ● [18:50] Do you use different spokespersons or influencers to reach different generations? ● [21:38] How has live streaming playing a part in the overall crisis strategy? ● [23:42] Do you think businesses should be using LinkedIn live more? ● [29:12] Do you think governments are going to use podcasting more for communicating with the people they serve? ● [33:19] Do you think podcasting will be the new “fireside chats?” ● [34:50] What other forms of digital communication have you found effective getting your message across? ● [37:19] How do you combat misinformation? ● [40:22] How do you handle criticism, and how do you go about implementing those changes? ● [42:14] Do you have advice for other elected officials on creating a crisis plan? ● [43:51] Final thoughts? People and Companies, We Mentioned in the Show● Learn more about PR & Politics ● Chad Mcleod was our guest today. Episode Length: 45:08Thanks so much for tuning in. Join us again next week for another episode! Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!
● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 20 May 2020 | Get the Best Advice for Media Training and Crisis Comm from CommCore’s Andy Gilman | 00:34:52 | |
In This Episode…Media training and crisis communication are crucial for every PR pro and company. This week I am joined by Andy Gilman from CommCore. We talk about crisis comm templates, live streaming, podcasting, and how to get rid of verbal crutches. Time Stamps ● [01:06] Are you a Coffee or tea drinker? ● [01:57] Tell our listeners a little about CommCore? ● [02:35] Did you help manage the Tylenol crisis? ● [04:32] What are the biggest pain points for PR pros in 2020? ● [06:24] Have you seen the message pivoting from selling a product to community building? ● [08:35] Do you think PR pros are getting reacquainted with their crisis plan? ● [12:16] How does someone start to write a crisis plan? ● [14:19] Is there some type of quick way to create a crisis plan in a crisis? ● [16:12] Do you think have templates for the major social media platforms good for a crisis plan? ● [17:47] Should you have multiple templates for the same crisis? ● [18:30] Is live streaming and podcasting going to be part of the crisis plan? ● [20:44] Live streaming becoming a bigger part of the PR messaging plan. ● [21:30] How has 2020 brought crisis comm to the forefront? ● [23:54] Do you think media training will now include live streaming? ● [25:36] What are some common mistakes people make when talking to the media? ● [29:09] Do you think this is the right time for non-profits, governments, pharma cos, and tech companies to step up their PR presence? ● [30:59] Fun Question: Are there any odd ways you stop yourself from saying verbal crutches? ● [33:21] Final thoughts? People and Companies, We Mentioned in the Show● Learn more about CommCore ● Andy Gilman was our guest today. Episode Length: 34:52Thanks so much for tuning in. Join us again next week for another episode! Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!
● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 27 May 2020 | Deciphering the Benefits of Artificial Intelligence with Martin Waxman | 00:31:44 | |
In This Episode…This week on PR 360 is all about Artificial Intelligence. I am joined by Martin Waxman, an expert in the field to discuss how we should not be afraid of AI, and how it can be used to help PR pros craft better messages and more! Time Stamps ● [01:10] Are you a coffee or tea drinker? ● [01:58] Can you give us a brief description of the different types of AI? ● [06:51] Was machine learning before AI? ● [10:09] What do you think is more beneficial for PR pros? ● [14:42] What are some ways AI can help PR pros? ● [16:33] Were chatbots the beginning of PR pros understanding how to implement them? ● [18:54] How do you see AI being implemented in PR and marketing? ● [20:36] How can AI help with influencer marketing? ● [22:32] What is data bias? ● [24:58] Do you think the next generation of PR pros will need to be data scientists, too? ● [27:00] Should universities add AI to their curriculums? ● [29:18] If you could create a personality for an AI what would it be? ● [30:25] Final thoughts? People and Companies, We Mentioned in the Show● Learn more about Martin Waxman Communications ● Martin Waxman was our guest today. Episode Length: 31:44Thanks so much for tuning in. Join us again next week for another episode! Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!
● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 10 Jun 2020 | Discussing the Important Topics of Social Media with Susie Erjavec Parker | 00:29:41 | |
In This Episode…We hope everyone is doing well, but, if you’re looking to get a better handle on social media and where it’s going, then, this episode is for you! Brett Deister discusses everything about social media with expert Susie Erjavec Parker. We talk about the future of social media, influencer marketing, strategies for post-pandemic, and more! Show Notes ● [00:36] Are you a coffee or tea drinker? ● [00:47] Do you have any favorite coffee brands? ● [01:08] What is your favorite social network? ● [02:14] Do you have any favorite social media tools you like to use? ● [03:46] What do you think the state of social media is right now? ● [04:51] Should we be following photographers and designers over Instagram models? ● [05:38] Do you think social networks are going to be targeting more niches? ● [07:04] What excites you about the future of social media? ● [09:05] What you’re saying is focus on the content and people will come? ● [11:19] What metrics should the marketing person focus on? ● [11:58] What tools should PR use to build a community? ● [13:43] Do you think for influencer marketing we are entering a new golden era? ● [15:12] Do you think companies should invest more in employee influencers? ● [16:35] How do you think influencer marketing should change? ● [18:04] Influencers need to work on having a sales deck? ● [18:25] What do you think brands miss when it comes to social media? ● [19:50] What do you think the post-pandemic social media strategy should look like? ● [20:53] What do you think the content is going to look like in 2020? ● [22:31] What apps do you recommend for creating content quickly? ● [23:05] How has consumer behavior changed in the last five years? ● [24:55] Are there some tools for PR pros to follow trends easily? ● [26:30] What is the future of PR? ● [27:43] If you could build a social media tool, what would it be? ● [28:39] Final thoughts People, Games, and Companies, We Mentioned in the Show● Susie Erjavic Parker was our guest today. Episode Length: 29:41Thanks so much for tuning in. Join us again next week for another episode! Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a like on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 17 Jun 2020 | Pivot and Planning for the Future of PR with Ragan Communications and PR Daily’s Editor Ted Kitterman | 00:19:02 | |
In This Episode…This week on PR 360 we talk to Ragan Communication and PR Daily’s Editor Ted Kitterman. We talk about the PR industry, crisis comms, digital content creation, and how to message during and post-pandemic crisis. If you are stuck or need tips on how to avoid this episode is for you! Show Notes ● [01:03] Are you a coffee or tea drinker? ● [01:25] What’s the bird’s eye view of the PR industry? ● [03:12] Do you think we will see more live streaming and podcast from companies moving forward? ● [03:44] Do you see PR pros becoming more digital content creators? ● [04:43] Do you think PR pros have had to brush up on their crisis comm plans? ● [05:59] Do you have any tips for PR pros to maintain their relationships with the lockdown? ● [07:28] Should PR pro pivot to message about the community? ● [09:27] How should PR pro update their crisis plans, any tips? ● [10:31] Do you think 2020 will make collateral all digital? ● [11:39] How should PR pro message about post-COVID or reopening? ● [13:58] Employee relations would be beneficial for PR pros? ● [14:38] Do you think companies should have both internal and external podcasts and live streaming content? ● [15:35] What do you think the future of PR looks like? ● [17:28] Recent events have shown how important PR is for businesses? ● [18:09] Final thoughts People, Games, and Companies, We Mentioned in the Show● Ted Kitterman was our guest today. Learn more about Ragan Communications and PR Daily. Episode Length: 19:02Thanks so much for tuning in. Join us again next week for another episode! Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 23 Jun 2020 | Discussing How the PR Field is Changing with Ron Culp | 00:32:41 | |
In This Episode…This episode of PR 360 we get to talk to Ron Culp. He is pracademic and had a great career leading several Fortune 500 companies communication teams and initiatives. We talk about crisis comm, podcasting, and live streaming for businesses, universities transitioning to digital, and more! Show Notes ● [01:05] Are you a coffee or tea drinker? ● [02:56] How hard was it to make a transition from reporter to a PR pro? ● [04:40] What was the secret behind your most successful campaign? ● [07:07] Having a limited budget did that help train yourself to work with what you have? ● [08:24] How have universities kept up with the PR industry? ● [09:40] Are there some weaknesses that universities and professors have when it comes to teaching the next generation of PR pros? ● [10:40] Could using online learning be a tool to help students use live streaming professionally? ● [14:37] What are some mistakes leaders make when creating the messaging strategy? ● [18:28] What are some of the most important metrics that senior management should care about? ● [19:41] Has podcasting and live streaming changed the way that PR pros communicate to their customers? ● [20:36] Has recent events changed the way PR pros message to their customers? ● [23:21] Could there be a bigger push for employee influencers? ● [25:21] Has there been a negative aspect of doing online meetings and has it damaged relationships for PR pros? ● [27:41] Is there a bigger need for crisis comm because of the recent events? ● [29:03] What changes do you want to see in the PR industry? ● [30:33] What advice do you have for students wanting to get into the PR field? ● [31:31] Final thoughts? People, Games, and Companies, We Mentioned in the Show● Ron Culp was our guest today. Episode Length: 32:41Thanks so much for tuning in. Join us again next week for another episode! Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 01 Jul 2020 | Getting the Right Message Out at the Right Time with City of Lake Forest Jon Volzke | 00:34:36 | |
In This Episode…This week, we talk to Jon Volzke from the City of Lake Forest. We talk about his work as a reporter that has helped him being a PR pro, media relations, live streaming, PR pro becoming gatekeepers, crisis plans, and more! Enjoy! Show Notes ● [00:58] Are you a coffee or tea drinker? ● [01:28] What was one of your most memorable news stories? ● [03:05] What led you to switch from being a reporter to a PR pro? ● [03:52] How has being a reporter given you an advantage of being a PR pro? ● [04:52] Were there any disadvantages to being a reporter? ● [05:31] How did you overcome those disadvantages? ● [06:21] What was more difficult, investigating stories or answering questions from reporters? ● [09:54] What do you think PR pros do wrong when talking to reporters? ● [12:28] Do you think the future of media relations will be talking directly to your constituents through live streaming? ● [13:33] PR pros are becoming more of the gatekeepers? ● [14:21] Should future PR pros become video editors and audio editors? ● [15:45] The news agencies need their PR firm? ● [17:00] How do you think PR will change due to recent events? ● [18:41] Is being authentic and having the right content the future of PR? ● [20:09] Is it more difficult to get the right message out? ● [22:21] Do you think there is a cadence for not overwhelming people? ● [23:36] Has there been a bigger push to look at or update the crisis plan? ● [26:43] You did a crisis plan on the fly? ● [28:14] Do you think this pandemic will push the city and agencies for better collaboration? ● [29:20] Do you think there will be the death of physical collateral? ● [32:07] If you could the PR rep for anyone in history, who would it be? ● [32:58] Final Thoughts? People and Companies, We Mentioned in the Show● Jon Volzke was our guest today. Learn more about the City of Lake Forest. Episode Length: 34:14Thanks so much for tuning in. Join us again next week for another episode! Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 08 Jul 2020 | What does the post pandemic strategy look like from Stantec Danny Craig APR | 00:47:12 | |
In This Episode…This week we are talking to Danny Craig APR of Stantec. We talk about video production, post pandemic strategy, podcasting, digital content, PRSA and more! If you are a PR pro that needs some guidance on how to handle the opening up of your business, this episode is for you! Show Notes ● [00:50] Are you a coffee or tea drinker? ● [01:33] What has been some of your greatest accomplishments as a PR pro? ● [05:33] What are some of the problems/roadblocks you see in the PR industry? ● [10:54] What are the current trends you in the PR industry? ● [17:11] Do you think having employee influceners help? ● [18:23] Do you think PR pros should starting learning about video production? ● [23:28] How much more and PR pros relying on content creation? ● [26:35] Do you think PR strategies will only focus on digital content in the future? ● [28:12] How should PR pros approach crisis comm? ● [33:42] What are some good resources to help PR pros write a crisis plan? ● [37:22} What do you think the communication strategy should look like for the post pandemic? ● [41:32] What does the future look like for the PR industry? ● [44:20] Final thoughts? People and Companies, We Mentioned in the Show● Danny Craig APR was our guest today. Learn more about Stantec Episode Length: 46:50Thanks so much for tuning in. Join us again next week for another episode! Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 15 Jul 2020 | Navigating Live Streaming and Post Pandemic Messaging with Sarah Evans | 00:25:16 | |
In This Episode…Navigating this post pandemic strategy for your client/business can be difficult. This episode we talk with Sarah Evans about live streaming, digital ads, community content, and how she’s an expert list maker. Enjoy! Show Notes ● [01:10] Are you a coffee or tea drinker? ● [01:26] What are some of your favorite tea? ● [01:43] What have been some of your more memorable successes? ● [03:30] What’s your feeling about the PR industry in this time of uncertianity? ● [05:30] What is the state of branding in 2020? ● [06:48] How has the strategy changed for branding since COVID-19? ● [07:44] What do you think are the biggest hurdles for digital PR strategies? ● [09:58] Have you seen that most companies have put their digital ads on hold? ● [10:34] Do you think it’s wise to reallocated away from paid ads? ● [11:23] How should PR pros advertise for the post pandemic ● [12:53] Could listening through ads help with your customers needs? ● [14:10] Do you think for the post pandemic messaging there should be phases? ● [15:11] Do you think live streaming is here to stay? ● [16:38] What is some advice for those wanting to get into live streaming for the first time? ● [18:21] Do you think podcasting can be another avenue for business to get their message out? ● [19:25] What is the digital PR landscape going to look like once the lockdown is over? ● [20:44] Are we seeing a rise in community focused content? ● [21:56] Are we finally seeing a tipping point in digital only collateral? ● [22:55] How would you brand yourself from a post pademic perspective? ● [24:14] Final thoughts People and Companies, We Mentioned in the Show● Sarah Evans was our guest today. Episode Length: 25:16Thanks so much for tuning in. Join us again next week for another episode! Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 22 Jul 2020 | Progressing Your Brands Mission and Purpose with Dynamic Signal’s Robyn Hannah | 00:53:57 | |
In This Episode…This week’s episode of PR 360 we talk with Dynamic Signal’s Robyn Hannah about progressing the purpose and vision of your company and brand through PR initiatives. We talk about diversity, inclusion, how to implement them, and why they are important. Tune in to find out more! Show Notes ● [00:41] Are you a coffee or tea drinker? ● [01:57] Why did you decide to be a PR pro? ● [03:57] What is IABC? ● [05:38] It’s similar to PRSA? ● [06:07] Would you recommend our listeners dive deep in these organizations or get their feet wet first? ● [08:20] Make sure your network is great? ● [10:27] What has PR taught you about PR, messaging, and branding? ● [17:46] How do you avoid being canceled by cancel culture? ● [24:59] 2020 seems to have taught that a crisis plan was important and maybe a diversity plan, too? ● [30:30] How is the content and messaging changing since recent events? ● [37:05] How can companies and personalities avoid going overboard with diversity and inclusion? ● [42:14] What are some tips for small businesses to get started with diversity and inclusion initiatives? ● [48:48] Livestreaming seems to get more employees involved with initiatives set forth by companies? ● [51:14] Is the Oxford comma the right way to use commas? ● [53:24] Final thoughts? People and Companies, We Mentioned in the Show● Robyn Hannah was our guest today. Learn more about Dynamic Signal. Episode Length: 00:00Thanks so much for tuning in. Join us again next week for another episode! Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 29 Jul 2020 | Deciphering Cryptocurrency with lolli’s Aubrey Strobel | 00:34:17 | |
In This Episode…We talk with Head of Communication at lolli Aubrey Strobel. It’s about marketers understanding the value or Twitter, elevator pitches, and how to find the best way of educating new and returning customers. We also, talk about cryptocurrency and the impact it has had during this pandemic. Show Notes ● [00:45] Are you a coffee or tea drinker? ● [03:01] Tell our listeners a little bit about lolli? ● [03:57] Can you give a brief introduction to cryptocurrency? ● [05:53] Would the technology be blockchain? ● [07:39] How has your messaging changed from 2019 to 2020? ● [09:23] It seems like 2020 has helped bring awareness to your company? ● [10:59] What were your most successful promos? ● [12:27]Have you seen a better strategy in promoting lolli’s Facebook group? ● [13:35] So Twitter’s way of sharing info quickly is why you have a high follower count? ● [14:22] Do you have any tips for PR pros on how to do giveaways well? ● [15:36] Did you see a big uptick in searches for lolli? ● [17:15] What did you do to capitalize on the uptick on searches for lolli? ● [19:00] What is your education strategy for lolli? ● [21:02] You’re trying to hit the mainstream appeal that cryptocurrency has not achieved yet? ● [22:57] Do you think cryptocurrency still has a messaging problem? ● [24:19] How can the cryptocurrency community have a better messaging strategy? ● [27:40] What have been the most successful ways of educating people? ● [29:59] Twitter is the new elevator pitch or boiler point? ● [32:31] If you could create a cryptocurrency, what would it be? ● [33:20] Final thoughts People and Companies, We Mentioned in the Show● Aubrey Strobel was our guest today. Learn more about lolli. Episode Length: 34:17Thanks so much for tuning in. Join us again next week for another episode! Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!
● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 05 Aug 2020 | Keeping Positive While Talking to the Media with Throughline Group’s Brad Phillips | 00:28:25 | |
In This Episode…We talk with Brad Phillips, he is the CEO of Throughline Group and media and media training. We discuss ways to deliver data, how to keep positive when the question seems negative, and how to train your mind to be positive during an interview. Show Notes ● [00:48] Are you a coffee or tea drinker? ● [01:38] What are some of the written and unwritten rules working with the media? ● [04:27] How do you get clients prepared for the difficult mediums of media? ● [07:15] Do you think in 2020 that preparing clients to go live on their stream? ● [08:38] Are there any ways of accurately avoiding tricks form reporters? ● [11:44] How do you turn a negative question into a positive answer? ● [14:08] How do you train someone to understand their verbal cues and make sure they convey a positive message? ● [16:42] Most media training is about training the mind to be positive? ● [18:32] How do you identify your target audience? ● [21:01] How do you deliver a message that is impactful to your audience? ● [22:38] How can you site data that is compelling when talking to the press? ● [24:38] If you could media train anybody in history, who would you train? ● [26:34] Final thoughts People and Companies, We Mentioned in the Show● Brad Phillips was our guest today. Learn more about ThroughLine Group. Episode Length: 28:24Thanks so much for tuning in. Join us again next week for another episode! Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 12 Aug 2020 | How Everything has Changed with Topgolf’s Kara Barry | 00:23:17 | |
In This Episode…We talk with Kara Barry, she is the Head of Communications at Topgolf. We discuss how to be flexible, why everything has changed, how to keep your business in the customer’s mind without being selly, and favorite golf courses! Show Notes ● [00:46] Are you a coffee or tea drinker? ● [01:10] How has worked in pizza delivery and fast food brands helped you in your position today? ● [02:09] Has external and internal communications been blurred over the years? ● [02:02] Should PR pro write internal comms like external comms? ● [03:02] How has company reputation changed in 2020? ● [03:38] Are some practical ways PR pros can build or maintain that trust? ● [05:15] Should companies start caring about shifts in society? ● [06:45] How have recent events changed the golfing industry? ● [08:19] During the pandemic how did you keep your brand in the customer’s mind? ● [10:57] Did you see benefits to changing your messaging to be more educational? ● [13:03] Were you surprised by the sudden uptick in downloads of your game? ● [14:32] Did most of your communication strategy revolve around the game Topgolf created? ● [17:18] Did you utilize other live streaming sites? ● [19:57] How has the future of communications strategy changed in 2020? ● [21:14] Fun question: If you could golf anywhere in the world, where would it be? ● [21:56] Final thoughts People and Companies, We Mentioned in the Show● Kara Barry was our guest today. Learn more about TopGolf. Episode Length: 23:17Thanks so much for tuning in. Join us again next week for another episode! Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 19 Aug 2020 | The Changing of Lifestyle with Purple Orange Brand Communication’s Chris Dickey | 00:25:20 | |
In This Episode…We talk with Purple Orange Brand Communication’s Chris Dickey. We discuss how the lifestyle brands pivot and how they kept their brands relevant through the pandemic. How lifestyles are using live streaming and how a hybrid live streaming and in real life strategy will help propel lifestyle brands forward. Show Notes ● [00:39] Are you a coffee or tea drinker? ● [01:22] How did the lifestyle brands pivot their message this year? ● [03:42] Did you pivot to the message more about staying healthy during the pandemic? ● [06:42] Was the messaging more around the community? ● [11:20] What were some of the biggest hurdles for you in 2020? ● [14:15] Did you utilize various live streaming services? ● [17:09] What are some of your goals for your clients reopening? ● [18:23] How has the PR lifestyle agencies changed in 2020? ● [19:02] Empathic marketing is going to be a new trend in 2020? ● [20:33] Do you think more brands will use live streaming more? ● [21:25] Do you think lifestyle brands will have a stronger message after recent events? ● [22:37] Do you think 2020 will be a case study on how to be flexible as a PR pro? ● [23:07] What is your hope for the PR industry in 2021? ● [24:06] Final thoughts People Companies, We Mentioned in the Show● Chris Dickey was our guest today. Learn more about Purple Orange Brand Communications. Episode Length: 25:20Thanks so much for tuning in. Join us again next week for another episode! Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 26 Aug 2020 | The Changing Media Newsroom with Global Results Communications’ Anne Milo Shanahan | 00:31:19 | |
In This Episode…We talk with our very own Anne Milo Shanahan about how the newsroom is changing. We also talk about journalism, the shrinking newsroom, and the best ways to reach journalists. Show Notes ● [00:43] Are you a coffee or tea drinker? ● [02:08] What does the journalism industry look like in 2020? ● [03:23] Could the shrinking newsroom be attributed to the public distrust towards journalists? ● [06:36] Has independent journalists also helped with the shrinking of the newsroom? ● [08:00] What are some of the best practices for media outreach? ● [11:06] What’s the best way of emailing journalists? ● [12:20] Is it good practice to read journalist stories? ● [13:13] Should you use email templates? ● [14:22] What are some good tips for pitching to the media? ● [15:24] Do you recommend tools on monitoring the media hits? ● [16:14] How do you maximize the media exposure once you get the media hit? ● [17:19] What are some extra steps to make the media hits count? ● [19:17] How do you further cultivate that media relationship? ● [21:26] Has media outreach expand to YouTubers, Podcasters, and Bloggers? ● [22:33] How has it affect PR pros finding the small or more niche media outlets? ● [24:12] Should PR pros become journalists? ● [26:08] Do you think PR pros will be creating their newsrooms? ● [27:42] What would be your dream client? ● [28:54] Final thoughts People and Companies, We Mentioned in the Show● Anne Milo Shanahan was our guest today. Learn more about Global Results Communications. Episode Length: 31:19Thanks so much for tuning in. Join us again next week for another episode! Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 02 Sep 2020 | Freelancing is the Future with Toptal’s Simon Sproule | 00:16:30 | |
In This Episode…We talk with Toptal’s Simon Sproule about the freelancing industry. We discuss the future of the freelancing industry, how the pandemic has changed work, if people should go into freelancing, and more! Show Notes ● [00:40] Are you a coffee or tea drinker? ● [01:09] Can you explain Toptal to our audience? ● [02:09] How do change people’s mindset about freelancing sites? ● [03:17] Is your key difference is getting the top talent and trials? ● [04:03] What is the best communication initiative that has worked for Toptal? ● [06:02] Have you seen a big uptick in businesses searching for freelance remote workers? ● [06:49] What outreach initiative has worked for Toptal? ● [07:54] Do you think the freelancing industry has grown stronger since the pandemic? ● [08:58] How have you seen the top freelance message themselves? ● [09:58] Is it a good time for people to go into freelancing? ● [11:04] What communications strategies do you use to communicate to shareholders? ● [13:07] What do you think are some hurdles for freelancers? ● [14:40] If you could freelance for anyone in history, who would it be? ● [15:13] Final thoughts People and Companies, We Mentioned in the Show● Simon was our guest today. Learn more about Toptal. Episode Length: 16:30Thanks so much for tuning in. Join us again next week for another episode! Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 09 Sep 2020 | Understanding and Using Big Data to Craft Better Stories with Global Results Communication’s Casey Bush | 00:25:06 | |
In This Episode…We talk with Global Results Communications’ Casey Bush about big data. We discuss how big data has changed the PR industry, how PR pros can better use it, and why it’s important to have a human touch as well. Show Notes ● [00:39] Are you a coffee or tea drinker? ● [01:13] How has big data changed PR and marketing? ● [03:58] Has there been better data for PR and marketing pros to using? ● [05:47] Big data has become more complex since 2019? ● [07:18] Has the pandemic made PR pros better at understanding big data? ● [10:56] Has machine learning or AI helped with deciphering big data? ● [13:25] Should new and veteran PR pros learn skills to better understand big data? ● [14:42] PR pros should have a vision and niche themselves to understand big data? ● [15:26] Making a compelling story about the data will help get the message across to bosses? ● [16:09] How can PR pros craft a story or message to get customers going to the physical location? ● [18:24] Is it also using Google My Business as well? ● [20:03] Could new shopping trends as curbside pickup integrate with big data? ● [20:56] Where is big data going to lead PR and marketing in the future? ● [22:39] Will big data play a bigger role in helping PR pros craft better messages? ● [23:48] If you could create any tools for PR pros to understand big data better, how would you build it? People and Companies, We Mentioned in the Show● Casey Bush was our guest today. Learn more about Global Results Communications. Episode Length: 25:06Thanks so much for tuning in. Join us again next week for another episode! Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 16 Sep 2020 | How to Craft the Right Messaging for Cybersecurity with Zadara’s Lauren Koszarek | 00:22:19 | |
In This Episode…We talk with Zadara’s Vice President of Communications Lauren Koszarek about everything you need to know about cybersecurity. It’s a great episode giving PR pros tips and tricks to craft better messaging around these topics and how to better protect the company PR pros work for. Show Notes ● [01:00] Are you a coffee or tea drinker? ● [01:10] Any favorite ones (coffee)? ● [01:25] What are your most interesting stories in the cybersecurity industry? ● [02:54] You mentioned “black hats,” are there different kinds of “hats?” ● [03:51] Where do you PR pros fall short when it comes to crafting messaging around cybersecurity? ● [05:46] Are there ways PR pros can build that trust? ● [07:06] Has crafting better messaging around cybersecurity is the cause of high profile data breaches? ● [08:20] How can PR pros make a compelling story without being boring? ● [09:40] How can PR pros make compelling stories with influencers in the cybersecurity industry? ● [10:27] Is it different working with hackers as influencers than any other industry? ● [11:17] Do you have tips for PR pros to write a better crisis plan for cybersecurity? ● [14:10] How can brands educate their customers better about how they are protecting their data? ● [15:29] How can small e-commerce sites message to their customers on how they are protecting customer’s data? ● [16:58] How do PR pros educate their employees about cybersecurity? ● [18:26] For PR teams what are some best practices to better protect social media accounts? ● [19:41] Who is your favorite tech inventor/hacker? ● [20:19] Final thoughts? People and Companies, We Mentioned in the Show● Lauren Koszarek was our guest today. Learn more about Zadara. Episode Length: 22:19Thanks so much for tuning in. Join us again next week for another episode! Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 23 Sep 2020 | Getting a Better SEO Rank with INK from Aspen’s CEO Michael Umansky | 00:25:26 | |
In This Episode…We talk about with Aspen’s CEO Michael Umansky about their new software INK and SEO. Companies and PR pros must understand and leverage the power of SEO in 2020. We talk about the constant changes, the future of SEO, and why you should not forget about the smart speakers. Show Notes ● [00:45] Are you a coffee or tea drinker? ● [00:58] Do you have any preferences? ● [01:57] Tell our listeners a little about Aspen and INK? ● [03:57] Does this use AI or machine learning and is it similar to Yoast? ● [07:14] Could you use this in conjunction with Yoast SEO? ● [08:39] When creating this tool did you see PR pros having content figuring out great content for SEO? ● [09:50] PR pros think about press release only for the press, what you’re saying it’s both for SEO and the media? ● [10:44] What do you think PR pros are doing wrong in the SEO perspective? ● [12:27] Do you think brands get it wrong because Google changes their SEO numerous times? ● [13:52] Do you think the future of SEO is more content-focused? ● [15:59] Could INK be used for the one-man content creation show? ● [17:09] Do you think for SEO video will be a major factor? ● [18:03] Do you think PR pros should be aware of smart speaker SEO? ● [18:53] Do you see INK helping PR pros will smart speaker SEO in the future? ● [20:11] Has SEO changed since the pandemic? ● [21:38] Has other industries seen different irrelevancies when it comes to SEO? ● [22:53] Since people are shopping online more, has there been a better understanding of the data? ● [23:42] What was the most memorable or fun content that you wrote for INK? ● [24:34] Final thoughts People and Companies, We Mentioned in the Show● Michael Unmansky was our guest today. Learn more about INK. Episode Length: 25:26Thanks so much for tuning in. Join us again next week for another episode! Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 30 Sep 2020 | Transparency, Mondays, and Digital Workflows with monday.com’s Leah Walters | 00:18:35 | |
In This Episode…We discuss why monday.com is named after Monday, what has changed in comm plans since 2020, why education collateral is crucial, and how PR pros can use Transparency in their comm plan in 2021. Show Notes ● [00:33] Are you a coffee or tea drinker? ● [01:00] Can you explain a little bit about Monday.com? ● [02:42] Has digital workflow programs exploded this year and what messaging has helped make them popular in 2020? ● [03:59] What is the key differentiator that makes you number one? ● [06:15] Making Monday.com accessible to the non-tech-savvy customers ● [06:51] What have been some of the surprising feedback you go this year? ● [08:04] Has your product or feature launches accelerated in 2020? ● [08:38] Did you and your comm team have to pivot from your original plan in 2020? ● [09:48] Did you add more to education collateral? ● [10:46] Have you seen templates on Monday.com become popular or are custom templates more popular? ● [11:08] How has your plan changed from 2020 to 2021? ● [12:01] How have your internal communications changed? ● [13:01] Have you seen which one has worked better than others? ● [14:04] Would you consider doing an internal podcast or live streaming? ● [15:28] What is one thing PR pros should take away from 2020? ● [16:30] Is transparency what PR pros should take into account for 2021? ● [16:56] If you could create any new feature for Monday.com what would it be? ● [17:50] Any final thoughts for our listeners? People and Companies, We Mentioned in the Show● Leah Walters was our guest today. Learn more about monday.com. Episode Length: 18:35Thanks so much for tuning in. Join us again next week for another episode! Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 07 Oct 2020 | The Year of the Pivot with Zendesk’s Paige Young | 00:26:13 | |
In This Episode…We talk with Zendesk’s Paige Young about their product, messaging, and customer service. We also talk about Service as a Subscription or SaaS, churn, how to pivot, and learn from 2020. Show Notes ● [00:46] Are you a coffee or tea drinker? ● [01:22] Can you explain what Zendesk is all about? ● [02:32] What is your main differentiator when it comes to your competition? ● [05:13] How has Zendesk made it easier for PR pros to communicate with customers? ● [07:05] Are you seeing instant gratification amplified in 2020? ● [08:36] How are you pivoting away from customer service to customer excellence? ● [11:01] How has worked with Adobe helped with Zendesk with SaaS? ● [13:46] Can you explain to people what churn is all about? ● [15:14] Do you have effective ways of keeping churn at a low rate? ● [16:58] Would deliver an effective solution to a customer’s problem help as well? ● [17:46] What do you think is the future of SaaS? ● [19:24] Customer also wants multiplatform apps for a more connected environment? ● [20:02] What are some takeaways you’ve learned from 2020? ● [22:19] How will you apply what you’ve learned to 2021? ● [23:55] If you could create one feature for Zendesk, what would it be? ● [24:53] Final Thoughts People and Companies, We Mentioned in the Show● Paige Young was our guest today. Learn more about Zendesk. Episode Length: 26:13Thanks so much for tuning in. Join us again next week for another episode! Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 14 Oct 2020 | Disrupting the Fintech industry with Global Results Communication’s Karen Sorenson | 00:28:12 | |
In This Episode…This week on PR 360 I talk with Global Results Communication’s Karen Sorenson as we discuss Financial Tech or Fintech. We talk about the customer journey, pain points, what are or were the disruptors in Fintech, what B2B and B2C customers want, and how PR pro can play a role in the future of Fintech. Show Notes
People and Companies, We Mentioned in the Show
Episode Length: 28:13Thanks so much for tuning in. Join us again next week for another episode!\ Download Options
Contact Us!
Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 21 Oct 2020 | Protecting Your Place of Business with Verkada’s Christina Schultz | 00:22:23 | |
In This Episode…We talk with Verkada’s Christina Schultz about the importance of security, customer journey, messaging strategies that have worked for Verkada, what messaging strategies have worked for them to keep churn low, and more! Show Notes
People and Companies, We Mentioned in the Show
Episode Length: 22:23Thanks so much for tuning in. Join us again next week for another episode! Download Options
Contact Us!
Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 28 Oct 2020 | Using the Right Content for Your Content Ads with inPowered’s Chelsea Waite | 00:20:09 | |
In This Episode…We talk with inPowered’s about content advertising, digital ads, puppies, podcast analytics, SEO, data collection, consumer fears on their data being collected, and where the future or ads is going. Show Notes · [00:54] Are you a coffee or tea drinker? · [01:20] Can you tell our listeners about inPowered? · [02:26] Are you an “all-in-one” business for advertising? · [02:51] What does differential inPowered from your competitors? · [03:56] So, inPowered can give PR pros the right data, as long as they have goals? · [04:48] Does inPowered also help with SEO? · [05:41] What have you seen from digital ads from this year and previous years? Is it getting better or worse? · [06:41] Has AI played a bigger role in digital advertising? · [07:38] How can inPowered help PR pros make their ads better and keep customer's worries about privacy low? · [10:24] How has Apple’s iOS 14 made getting ads to their right people better or worse? · [11:46] Do you think all these recent changes in the way marketers and PR pros collect data make digital ads better? · [12:18] How can PR pros and marketers create the right content for their ads? · [13:16] Do you think PR pros should be more transparent about how much data is collected on consumers? · [14:53] For 2020 and beyond where do you see content advertising and digital ads going? · [16:16] What would you like to see changed or become better for digital ads? · [18:25] Fun question: If you could create an ad campaign for yourself, what would it be? · [19:20] Final thoughts People and Companies, We Mentioned in the Show· Chelsea Waite was our guest today. Learn more about inPowered. Episode Length: 20:09Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 04 Nov 2020 | Automating and Bringing the Message to Your Employees with Tonkean's Frank Bauch | 00:24:54 | |
In This Episode…We talk with Frank Bauch the Director of Communications at Tonkean. We discuss how Tonkean can help PR pros get their work done, and help boost their employee engagement. It all starts with automation! We also discuss customer profiles, working from home, and more! Show Notes · [01:11] Are you a coffee or tea drinker? · [01:37] Can you explain a little bit about Tonkean? · [02:59] How does Tonkean work with getting things done for PR pros? · [06:27] What have been some good or effective PR strategies? · [08:04] What has been some surprising feedback from your customers? · [09:38] What does makes you different from your competitors? · [12:11] What PR strategies have been effective in bringing awareness to your potential customers? · [14:09] What PR strategy do you think is going away in 2021? · [15:20] Do you think PR pros should update their customer profiles to include remote workers? · [16:28] Would you change your message for people working from in 2021? · [17:41] How can PR pros get more employee engagement? · [19:26] So, PR pro should be going to where their employees go to get their work info? · [20:24] Do you think in 2021 we are going to have more internal media for employees to consume? · [21:42] What have you learned in 2020? · [22:31} What killer feature would you like to see for martech apps? · [24:02] Final thoughts People and Companies, We Mentioned in the Show· Details on the Changemakers event. · Frank Bauch was our guest today. Learn more about Tonkean. Episode Length: 24:54Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 11 Nov 2020 | Keeping up with the changes in PR with Global Results Communication’s Managing Director Lora Wilson | 00:33:28 | |
In This Episode…We talk with GRC’s Managing Director Lora Wilson about the state of PR. We discuss how PR pros and brands can navigate 2020 and what is important for PR pros to know and communicate with brands. Show Notes · [00:51] Are you a coffee or tea drinker? · [01:47] What do you think is the current state of the PR industry? · [03:29] What are the exciting parts of the PR industry? · [05:19] So, PR is just being fast-paced and being “PR?” · [05:33] What has been the most profound change in PR? · [07:40] Are there any ways to help PR pros keep ahead of all the changes? · [09:45] What are some of the biggest messaging hurdles for PR pros? · [12:46] Should PR pros being writing two different messages for physical locations? · [15:00] How has PR changed from 2020 from recent events? · [17:25] Will there be a bigger emphasis on crisis comm? · [19:42] How can PR pros communicate to the businesses what is a crisis and what is an issue? · [22:00] How can PR pros navigate the societal changes in 2020? · [25:37] Should PR pros keep the majority of people happy because you can’t keep everyone happy? · [26:12] Will there be a bigger push for PR pros to produce live-streaming? · [29:35] Should there be more content for internal communication? · [31:13] Should there be private content for employees only? · [31:38] If you could PR for anyone in history who would it be for? People and Companies, We Mentioned in the Show· Lora Wilson was our guest today. Learn more about Global Results Communication. Episode Length: 33:28Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 18 Nov 2020 | Putting Trust Back into Automated Voice, Text, and Chatbots with iconectiv’s Tara Condon | 00:19:05 | |
In This Episode…We talk with iconectiv’s Marketing & Business Intelligence Leader Tara Condon about automated voice, text, and chatbots. We discuss why automation is not the problem. How PR pros can communicate that better and more. Show Notes · [01:06] Are you a coffee or tea drinker? · [01:14] What’s your favorite coffee? · [02:29] Can you explain a little about iconectiv? · [03:02] How do you gain trust in automated phone calls or text? · [04:48] How can tech business and government rebuild the trust? · [06:40] How can the phone makers help? · [08:14] How can chatbots be misused? · [09:26] So, we should use verified tags? · [10:58] Are there ways to compromise chatbots? · [12:18] Should there be a tool to help people understand what URL shorteners are going to? · [13:30] What are some good ways PR pros can educate the customer? · [14:47] What does the future look like for voice, text, and chatbots? · [15:54] Is there any new tech on the way to help build or maintain trust? · [16:49] If you could create a tool to restore trust what would it be? · [17:43] Final thoughts People and Companies, We Mentioned in the Show· Tara Condon was our guest today. Learn more about iconectiv. Episode Length: 19:05Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 25 Nov 2020 | Getting to the Point in Your Press Release with Global Results Communication UK’s Vice President Kevin Taylor | 00:26:49 | |
In This Episode…We talk with GRC’s Vice President UK Kevin Taylor about how to write a press release in the UK. How writing is the most important skill in PR and how the US and UK working together is the best for both countries. Show Notes · [01:10] Are you a coffee or tea drinker? · [01:53] How does the tech startup in the UK differ from the US? · [03:39] US PR pros need to talk less about the company more about the product? · [04:55] In your many years in PR how has storytelling changed? · [07:42] What do you think most PR pros miss when it comes to storytelling? · [10:21] How has storytelling changed drastically in 2020? · [12:08] What does the future of storytelling look like? · [12:32] Has PR gone beyond the written word? · [14:24] When it comes to startups how do you build awareness in 2020? · [16:06] Do you think we are seeing a new golden era for PR? · [18:28] What has 2020 taught you? · [20:20] Do you think the PR pro will become a reporter for their organization? · [21:53] Do you think the podcaster or influencer will take the place of traditional media companies? · [24:25] If you could create the perfect story for yourself what would it be? · [25:26] Final thoughts People and Companies, We Mentioned in the Show· Kevin Taylor was our guest today. Learn more about Global Results Communication. Episode Length: 26:49Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 02 Dec 2020 | What the Game Industry Looks Like with Kitecaster’s Ed Zitron | 00:39:17 | |
In This Episode…We talk with Kitecaster’s Ed Zitron. This week we take a closer look at the gaming industry. Where it’s going, what messaging mishaps have happened, and how to be a better PR person in the gaming industry. Show Notes · [00:40] Are you a coffee or tea drinker? · [01:10] It seems the gaming was doing better during COVID-19, where do you think the gaming industry is going? · [05:55] Another example of COVID-19 related delays is Cyberpunk 2077 · [07:55] How do PR pros redirect a negative rumor into something positive? · [13:26] What Going Gold means · [14:01] How PR pros better message their games? · [18:36] Understanding the gaming culture · [19:25] Personal story about people not understanding gaming culture · [20:44] How do PR pros take that harsh criticism and make a better product? · [24:03] What do you think will happen to the industry as a whole if Epic wins their lawsuit against Apple? · [28:55] What do you think about cloud gaming? · [33:40] Do you see a decline in gaming media? · [36:15] Do you see the podcaster, Youtubers, etc. becoming the new gaming media? · [36:53] If you could create a console what would you have in it? · [37:44] Final thoughts People and Companies, We Mentioned in the Show· Ed Zitron was our guest today. Learn more about Kitecaster. Episode Length: 39:17Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!
● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 09 Dec 2020 | Discussing the Future of Mobile Communications with Pivotal Commware’s Kent Lundgren | 00:16:44 | |
In This Episode…We talk with Kent Lundgren about the mobile industry, how they are paving the way for better 5G, messaging to customers, and how they kept the competitors at bay. Show Notes · [00:44] Are you a coffee or tea drinker? · [00:58] Can you explain a little about what Pivotal is about? · [02:06] So Pivotal is mostly about telecoms? · [02:15] How is Pivotal helping businesses with making 5G accessible? · [03:05] How do you message to companies working in the telecoms industry about how you do 5G? · [03:52] Your value prop is being cost-effective and good tech? · [05:02] What have been the growing pains when deploying 5G? · [05:57] Is your messaging in some way saying that Pivotal can make 5G better than the competitor? · [06:53] Has your messaging changed from the beginning of 2020 to now? · [08:42] Has COVID impacted your business at all? · [09:40] Where do you think mobile telecom business is going in the near future? · [11:42] Are we seeing the first steps into a smart city? · [12:02] What are some surprising feedback you’ve gotten from your customers? · [13:08] How have you kept your competitors at bay? · [14:30] Your messaging to businesses is that Pivotal is an all-in-one solution? · [15:10] Fun question: If you could meet any tech inventor, who would it be? · [15:53] Final thoughts People and Companies, We Mentioned in the Show· Kent was our guest today. Learn more about Pivotal Commware. Episode Length: 16:52Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 16 Dec 2020 | Amplifying Voices that Need to Be Heard with digitalundivided’s Christina Brown | 00:16:13 | |
In This Episode…We talk with digitalundivided’s Christina Brown. She is the director of content at digitalundivided and we discuss branding, successful comm campaigns, and content creation. Show Notes · [00:43] Are you a coffee or tea drinker? · [00:54] Do you have any favorites? · [01:08] Can you explain a bit about what digitalundivided is all about? · [01:55] Is a inclusive way of getting people’s awareness about people’s voices? · [02:06] What do you see as the growing trends in branding for nonprofits? · [03:01] Less talk from the organization and more talk from the people within the organization? · [03:41] What has been the results using this comm strategy? · [05:04] What have been some of your successful comm campaigns? · [07:42] Where do you see content going in 2021 and the future? · [08:59] Do you think PR pros are going to have to be audio and video editors? · [09:46] Do you have any favorite tools you use for creating content? · [10:53] Has COVID-19 impact your organization? · [12:16] What’s going to be your messaging for 2021? · [14:27] If you could meet anyone live or dead, who would it be? · [14:45] Final thoughts People and Companies, We Mentioned in the Show· Chrsitna Brown was our guest today. Learn more about digitalundivided. Episode Length: 16:12Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 23 Dec 2020 | Finding Your Hook with Terry Rich | 00:23:48 | |
In This Episode…We talk with Terry Rich about his success in the PR industry, how he got his start, finding the hook, and how to have an open body when conducting an interview. Show Notes · [00:44] Are you a coffee or tea drinker? · [00:51] Do you like the new Diet Coke’s, or the old fashioned ones? · [01:09] What was your most memorable PR campaigns? · [09:07] How do you find the hook? · [12:03] What do most PR pros overlook when finding their hook? · [14:32] What tactics have you seen work for your own business? · [15:54] Find an edge but don’t be too clickbaity? · [16:29] What skills do PR pros miss or do not think are useful? · [17:53] Be open to suggestions? · [18:57] Do you think the push for audio and video content diluted PR? · [20:06] How can PR pros keep their writing strong? · [21:25] Fun question: Would you rather talk to 5 highly engaged people or 500 not engaged people? · [22:28] Final Thoughts People and Companies, We Mentioned in the Show· Terry Rich was our guest today. Learn more about Terry Rich. Episode Length: 23:48Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 29 Dec 2020 | Creating a Memorable Virtual Event with Carla Fitzgerald | 00:33:00 | |
In This Episode…We talk about virtual events: how they are so prevalent, why they lack impact, how can we create engagement, and how being too buzzwordy can hinder your PR and marketing initiatives. Show Notes · [00:57 ] Are you a coffee or tea drinker? · [01:35] What are some of the biggest hurdles in the B2B tech sector for PR pros? · [05:03] Do you think VR should become part of the virtual events? · [06:57] How can PR pros and event planners make virtual events better in 2021? · [10:19] What are some ways PR pros could use the content for events? · [12:24] Could PR pros use a “choose your own adventure” with events using MS Teams, Discord, and Slack? · [14:31] What do you think needs to change for PR pros when messaging products? · [19:02} Are B2B tech companies facing material shortages and how can they message their customers about these shortages? · [22:22] How would you help the business when shortages happen? · [24:50] What trends are you seeing in the B2B tech sector? · [26:35] What advice do you have for those PR pros that want to be C-level executives? · [30:00] If you could create a virtual event how would you create it? · [32:08] Final Thoughts People and Companies, We Mentioned in the Show· Carla Fitzgerald was our guest today. Learn more about Carla Fitzgerald. Episode Length: 33:00Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 06 Jan 2021 | Getting the Most Out of LinkedIn with John C. Morley | 00:35:08 | |
In This Episode…We talk with LinkedIn expert John C. Morely about coffee, tea, the annoying things people do on LinkedIn, the future of LinkedIn, and one killer feature LinkedIn should create! Show Notes · [00:45] Are you a coffee or tea drinker? · [03:16] Do you think a lot of these social media companies are losing their uniqueness? · [04:34] Do you think people are using LinkedIn to its full advantage? · [06:23] Pet peeves on LinkedIn · [07:33] LinkedIn emoji tip · [10:38] Podcast Promoters annoy Brett · [12:03] How do brands create their own stories on LinkedIn · [19:52] How Brett figures out who is going to hard sell him on LinkedIn · [22:14] How can businesses thrive on LinkedIn · [26:04] LinkedIn is about bringing value · [30:08] Do you think LinkedIn has a better opportunity of creating more professional virtual events? · [31:49] If you could create one killer feature for LinkedIn what would it be? · [33:37] Final Thoughts People and Companies, We Mentioned in the Show· John C Morley was our guest today. Episode Length: 35:08Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 13 Jan 2021 | Crafting the Right Message on Social Media with Global Results Communication’s Justin Petruccelli | 00:43:05 | |
In This Episode…This week we talk with Global Results Communications’ Justin Petruccelli. We discuss everything about content, how brands can navigate the social media space, when it’s the right time to message, and when it’s a wrong time message. Show Notes · [00:54] Are you a coffee or tea drinker? · [01:10] What’s your favorite creamer? · [01:22] What does make compelling content in 2020? · [06:08] How should brands figure out when to say something and when not to say something? · [10:02] How can brands write to their audience without upsetting most of them? · [12:28] Should PR pros learn how to audio and video edit? · [18:54] Technology made it easier for podcast to become popular · [20:21] Where do you think content is going to evlove for brands in the next 5 years? · [27:03] Do you think the written word will become popular again on social media? · [28:58] Do you think we are hitting that content overload? · [34:08] How will increased scrunity on social networks effect brand? · [41:43] If you had a budget that was limitless how would you spend it on content? · [42:28] Final Thoughts People and Companies, We Mentioned in the Show· Justin Petruccelli was our guest today. Learn more about Global Results Communication. Episode Length: 43:05Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 20 Jan 2021 | Make Stellar Virtual Events with GoodGirlPR’s Nickie E. Robinson | 00:20:29 | |
In This Episode…We talk with GoodGirlPR’s Nickie Robinson about virtual events. The good, the bad, and how to make your virtual events memorable. We discuss tools to use and the future of virtual events. Show Notes · [01:12] Are you a coffee or tea drinker? · [01:18] Do you have a favorite type of coffee? · [01:39] What do you think is going to be the signficant changes in the event planning industry? · [02:42] How can people create successful virtual events? · [03:49] For virtual events, do you think companies should use MS teams and LinkedIn to help make a successful event? · [05:57] Infotainment should be part of the event planners virtual event? · [06:12] How can PR pros plan a virtual event? · [09:40] What do you think of adding live streaming to you event? · [10:42] What do you think about virtual reality added to events? · [11:43] Networking is part of events, how can you make an effective networking segment in your virtual events? · [13:27] How can PR pros and event planners come up with competitive pricing that people want to pay for your events? · [15:24] Can you use podcast as additional content for events? · [16:43] Are there any tools you’ve used in monitoring your events? · [18:32] If you could create any virtual event for yourself what would it be? · [19:42] Final thoughts People and Companies, We Mentioned in the Show· Nickie E. Robinson was our guest today. Learn more about GoodGirlPR. Episode Length: 20:29Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 26 Jan 2021 | Understanding Good CyberSercuirty with SecureAnchor’s Dr. Eric Cole | 00:35:44 | |
In This Episode…We talk with former CIA hacker and cybersecurity expert Dr. Eric Cole. We talk about what is hacking, how must companies have been hacked, how to do proper cybersecurity, what does this mean for PR pros, and how working from home has virtual offices for companies. Show Notes · [00:41] Are you a coffee or tea drinker? · [01:04] Can you give a brief description of who you are? · [02:00] Do you use the bug bounty system? · [03:37] How can businesses adopt cybersecurity with working online? · [07:52] What are the PR pro's role when it comes to cybersecurity? · [12:07] What do PR pros miss or do not understand when it comes to cybersecurity? · [18:13] What should the crisis plan have when it comes to hacking? · [22:06] How should PR pro handle the B2B crisis aspect? · [24:13] Are we going to see bigger or more high profile hacking in the next 5 years? · [26:10] What is the next frontier for cybersecurity? · [29:16] How can PR pros help their employees understand good cybersecurity when working from home? · [32:44] If you could create a perfect cybersecurity software what features would it have? · [34:54] Final thoughts People and Companies, We Mentioned in the Show· Dr. Eric Cole was our guest today. Learn more about secure anchor. Episode Length: 35:44Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 03 Feb 2021 | Robocalls and Celebrating Our First Anniversary with iconectiv’s Sharon Oddy | 00:22:54 | |
In This Episode…We celebrate our first anniversary. We also bring back our first guest, Sharon Oddy to discuss an update on what’s been going on and how the fight to stop illegal robocalls is going. Show Notes · [00:57] Are you a coffee or tea drinker? · [01:13] Can you give a brief description of what your company is all about? · [01:51] Can you help our listeners understand the difference between good and bad robocalls? · [03:11] Have the illegal robocalls gotten worse in 2020? · [04:46] Did we see a rise in COVID-19 robocalls? · [07:16] How can companies in the medical field help combat those illegal robocalls? · [09:10] How have the mobile carriers tried to combat bad robocalls? · [11:20] Will there be any impact when 5G is largely rollout out? · [12:09] What are we going to be seeing from iconnectiv when it comes to combating illegal robocalls? · [14:27] RCS is more for Android? · [15:12] What are some tips to make the right or legal robocalls? · [16:40] Do you think businesses should try and get employee's work phones? · [18:49] What does the future of combating and creating robocalls look like? · [20:22] Fun question: If you could create any legal robocall what would it be? · [00:00] Final thoughts People and Companies, We Mentioned in the Show· Sharon Oddy was our guest today. Learn more about iconectiv. Episode Length: 22:54Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 10 Feb 2021 | Keeping the Faith With Wahoo’s Fish Tacos and California Love Drop’s Wing Lam | 00:49:14 | |
In This Episode…We talk with Wing Lam of Wahoo’s Fish Tacos and California Love Drops. We talk about how he started California Love Drops, how he’s staying afloat, how to find solutions to problems and some inspirational words to restaurant owners. Show Notes · [00:45] Are you a coffee or tea drinker? · [01:02] Can you explain California Love Drops to our listeners? · [11:11] How do you try to stay afloat when it’s all up in the air? · [16:04] Are you going to pivot more from what you learned in 2020? · [21:15] It seems you’ve started cathartic marketing? · [25:06] How do you keep finding solutions to problems that arise? · [35:53] What content has been the most impactful for you? · [44:07] What inspirational message can you give to those struggling in the restaurant industry? · [47:55] Final thoughts People and Companies, We Mentioned in the Show· Wing Lam was our guest today. Learn more about California Love Drops and Wahoo’s Fish Tacos. Episode Length: 49:14Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 17 Feb 2021 | The Future of Awards Shows with Best in Biz Awards Show Founder Julia Zamorska | 00:22:23 | |
In This Episode…We talk with Best in Biz Awards Founder Julia Zamorska. We talk about why most awards shows don’t work virtually, the best content for them, and what the future looks like for them. Show Notes · [02:02] Are you a coffee or tea drinker? · [02:28] What have you learned from 2020 that you use in 2021 about award shows? · [03:53] How has pivoted to more announcing your awards been for your award show? · [05:54] What has been the best ROI when it comes to content? · [07:13] Have you looked into using VR for your award show? · [08:27] Have you considered using podcasts to give extra content for your award show? · [09:30] Did you ever consider using MS Teams or doing virtual award shows? · [11:40] Do you think the pricing for virtual and in-person events should be different? · ]13:05] How do you think awards will look in 2021 and beyond? · [14:12] How have awards shows changed and have they changed for the better? · [16:12] What do you think the content will look like for awards shows? · [17:58] If you won an award, what would be your acceptance speech? · [20:16] Final thoughts People and Companies, We Mentioned in the Show· Julia Zamorska was our guest today. Learn more about Best in Biz Awards. Episode Length: 22:23Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 24 Feb 2021 | Speeding up the Future in 5G with Howard Waterman | 00:20:29 | |
In This Episode…We discuss 5G and other PR strategies with Howard Waterman. We look towards the future with how people will content while working from home. What is a drive-by and how can you do it not being in the office and what Howard wants 6G to be like? Show Notes · [01:28] Are you a coffee or tea drinker? · [01:32] What are your favorite teas? · [02:04] What kinds of benefits should we expect from 5G? · [03:40] What is the best education tool for understanding 5G? · [04:23] How different will the working environment be since everyone is working from home? · [05:42] Are we going to see a pivot for wireless and internet service providers, providing better speeds for home internet users? · [07:09] What has changed hiring a PR pro during the pandemic · [08:14] Should PR pro looking to expand their skillset into audio and video production? · [09:20] What is a “drive-by,” and how can people do that in the working from the home environment? · [10:31] Can people do something to facilitate a new kind of “drive-by?” · [11:20] What are the three keywords for coaching executives for media interviews? · [13:31] Are we going to see PR pros control the message? · [14:38] Will VR play a role in media and interviews or are we going to go back to what was normal? · [16:56] Will 5G help with video conferencing making them better with more speed and bandwidth? · [17:53] What are the key trends in wireless we should know in 2021? · [18:57] If you could create 6G what speed would it be and what features would it have? · [19:53] Final thoughts People and Companies, We Mentioned in the Show· Howard Waterman was our guest today. Episode Length: 20:29Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 03 Mar 2021 | Thriving in 2021 by Creating the Right Visual Identity for Your Brand with Birk Creative’s Jinja Birkenbeuel | 00:42:16 | |
In This Episode…We talk with Birk Creative’s Jinja Birkenbeuel about digital content, podcasts, hiring the right PR pro for your business, visual identity, digital transformation, 2021, video content, and multi-brand strategy. Show Notes · [04:41] Are you a coffee or tea drinker? · [06:17] What challenges did businesses face in 2020? · [10:19] Are we in a more exclusively digital world? · [12:38] Should businesses create guidelines for their visual identity? · [19:05] Has it changed where PR pros are creating all digital collateral? · [24:00] What do brands and PR pros miss from a multi-brand strategy? · [25:58] What do you look for when you’re hiring a PR pro? · [27:08] Will we see a shift in more brands starting or being guests on podcasts? · [32:02] Should PR pros become a producer of audio or video content? · [34:25] How important is it for digital transformation in 2021? · [36:56] 2021 is the sequel of 2020? · [39:34] What is one person you would like to interview on your podcast? · [41:18] Final thoughts People and Companies, We Mentioned in the Show· Jinja Birkenbeuel was our guest today. Learn more about Birk Creative. Episode Length: 42:16Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 10 Mar 2021 | Creating the Right Pitch and Brand Message with Ashlee Sang | 00:19:15 | |
In This Episode…We talk with Ashlee Sang about brand messaging, content, content strategy, the voice of the customer, influencers, and improving your skills in pitching. Plus, learn what piece of content she would create if she went viral! Show Notes · [00:44] Are you a coffee or tea drinker? · [01:13] Can you briefly explain what you do to our listeners? · [01:57] What did 2020 teach you about content strategy? · [03:03] How do you create a webinar that is beneficial for people? · [05:05] Are businesses starting to recognize the evergreen content of producing a podcast? · [06:02] What has changed from 2020 to 2021 when we’re talking about brand messaging? · [07:17] How has business pivoted to not just talking about “doing good” but also having an action plan? · [08:42] For PR pros what messaging should they focus on this year? · [10:40] PR pros should be using the voice of customer content? · [11:06] Will influencers play a bigger role or are we seeing a decline in using influencers? · [12:35] What is going to be the key content for a PR pro to create in 2021? · [14:16] What skills should PR pros improve on in 2021? · [16:33] Do research and make sure someone else looks over your pitch? · [17:24] If you could create any piece of content for yourself that went viral, what would it be? · [18:12] Final thoughts People and Companies, We Mentioned in the Show· Ashlee Sang was our guest today. Learn more about Ashlee Sang. Episode Length: 19:16Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 17 Mar 2021 | Patience and knowing your company persona is key to great ads, with Blue C's Eric Morley | 00:59:03 | |
In This Episode…We talk about coffee, ads, clubhouse app, when to pivot on your campaign, what are good ads, how do you go about making good ads, and the impact on the ad industry. Show Notes · [01:00] Are you a coffee or tea drinker? · [03:20] Can you tell our listeners a little bit about Blue C and your expertise? · [07:29] How has the advertising industry pivoted from 2020? · [12:26] Since you mention content delivery systems, how do you deliver it without the physical touch? · [21:46] Are we going to see better TV ads? · [27:47] How would for example an electric car company to an ad campaign? · [31:25] Do you see more companies creating podcast ads? · [36:19] Do you think some companies do not want to take the time to do a deep dive strategy is because it cost too much or takes too much time? · [38:11] How do you convince C-level people this is the best way? · [42:11] Would it be good to know the right time to pivot when the strategy is going wrong? · [43:57] If you could make a killer ad software what would it be? · [49:13] Final thoughts People and Companies, We Mentioned in the Show· Eric Morley was our guest today. Learn more about Blue C. Episode Length: 59:03Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 24 Mar 2021 | Getting the Most Out of Your Strategic Internal Communications with Inner Strength Communication Inc’s Priya Bates | 00:32:43 | |
In This Episode…We talk with Inner Strength Communication Inc’s Priya Bates about internal communications. During the last year, we’ve seen a shift to make sure employees working from home are connected to the company and their employees. We discuss what that looks like, what content to use, and how to get the most of your internal comms. Show Notes · [00:58] Can you give us a brief rundown about your expertise? · [01:32] Are you a coffee or tea drinker? · [02:08] How have internal comms changed over the years? · [02:48] Internal comms was nice to have if we have the time? · [03:06] How do you get the most engagement out of your internal comms? · [06:20] Should businesses be using virtual happy hours and other fun events with their internal comms? · [09:27] Should businesses be utilizing podcasts for their internal comms? · [12:05] Podcasts are a break from everything else, would you agree? · [12:56] What did 2020 teach you about strategic comms? · [15:03] Do you see companies in 2022 doing a better job at internal comms? · [17:43] Do you see those 72% acting on what they say? · [19:02] How has branding changed from this year to last year? · [21:11] How big is the push for authentic branding? · [25:18] What do the challenges look like for PR pros in 2021 and 2022? · [27:42] You almost have to have two comm plans, one for external and one for internal? · [28:36] If you could create any award what would it be? · [29:50] Final thoughts People and Companies, We Mentioned in the Show· Priya Bates was our guest today. Learn more about Inner Strength Communication Inc. Episode Length: 32:43Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information. | |||
| 31 Mar 2021 | Making Advocacy Programs Easy with Social HP’s Head of Growth John Baldock | 00:28:30 | |
In This Episode…We talk with Social HP’s Head of Growth John Baldock about social advocacy. We go over what it is, how to do it well, what social networks are better for it, what the future looks like and when it all goes wrong how to take down the offending content. Show Notes · [00:43] Are you a coffee or tea drinker? · [01:18] Can you explain to our listeners about your company and what you do? · [02:37] What have you seen businesses or PR pros not do very well when it comes to employee advocacy? · [05:38] How do PR pro convince the c-level executives to do a program like this? · [08:07] Are there other social media platforms that are better at this for social advocacy? · [08:53] What are some strategies for a B2B company to use this type of program? · [13:13] How do you get employees to share your business's content on their social media accounts? · [16:55] It is imperative to have these types of programs because of what has happened for the past year? · [18:53] Are there any tips or tricks to when things go wrong to take down the content shared? · [21:16] What do you see as the future of social advocacy? · [24:22] What social media do you prefer when doing social advocacy? · [26:11] What feature would you like LinkedIn to have? · [27:21] Final thoughts People and Companies, We Mentioned in the Show· John Baldock was our guest today. Learn more about SHP. Episode Length: 28:30Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information. | |||
| 07 Apr 2021 | Packaging Your Story to the Media with Henry Schein’s Vice President of Global Corporate Media Ann Marie | 00:21:45 | |
In This Episode…We talk with Henry Schein’s Ann Marie about the media. We discuss how to get more media contacts, what’s changed in the previous year, has traditional media gotten smaller, how to make sure you don’t something that can give you bad press. Show Notes · [00:43] Are you a coffee or tea drinker? · [01:24] Can you explain to our audience a little bit about your expertise? · [02:37] The new normal is zoom meetings, how have you tried to get new media contacts? · [04:38] It seems like the traditional media has gotten smaller in the last few years? · [06:32] Since community papers are dying is that mean you have pivoted to podcasters, influencers, and YouTubers? · [08:16] Are there any new or old strategies being new again when it comes to media strategies? · [10:44] Is developing your own story for the press the best way of getting new media contacts? · [12:59] Is the new way of thinking for PR pros is being your gatekeeper when it comes to media content? · [14:42] Does that mean that PR pros now have to do more than just a written release when packaging a story for the press? · [16:23] How do you avoid accidentally creating bad press? · [19:27] If you had to package your own story for the press what would it be about? · [21:05] Final thoughts People and Companies, We Mentioned in the Show· Ann Marie was our guest today. Learn more about Henry Schein. Episode Length: 21:44Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 14 Apr 2021 | Understanding How To Reach Multicultural Communities with ChavezPR President Stephen Chavez | 00:29:50 | |
In This Episode…We talk with ChavezPR President Stephen Chavez about multicultural communities and how to reach them. PR pros must understand how to reach multicultural communities and having the right budget for it. We talk about areas that PR pros need to focus on, research, and making sure there’s a budget for it. Show Notes · [00:48] Are you a coffee or tea drinker? · [02:19] Can you give a brief rundown about your expertise? · [06:57] What does the current PR landscape look like? · [10:38] Has there been a dramatic shift in PR in 2020 and 2021? · [11:49] Are we going to see a bigger shift to online communities like live streaming, Clubhouse, etc. · [12:32] What do PR pros miss when reaching multicultural communities? · [19:11] Is multicultural messaging going to be even bigger this year? · [22:32] What has been effective in reaching multicultural communities? · [25:05] Make sure your influencer list is up to date? · [25:45] Every PR agency should be increasing its budgets to help with reaching multicultural communities? · [26:47] If you could create any PR strategy, what would you create? · [27:28] Final thoughts People and Companies, We Mentioned in the Show· Stephen Chavez was our guest today. Learn more about ChavezPR. Episode Length: 29:50Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information. | |||
| 21 Apr 2021 | Pivoting to the Changes and Audio Content with JMAC PR’s Principal John McCartney | 00:19:12 | |
In This Episode…We talk with John McCartney from JMAC PR. We discuss the changes in the PR industry, difficulty in contacting journalists, product announcements, Clubhouse, content, and more! Show Notes · [00:45] Are you a coffee or tea drinker? · [01:21] Can you give our audience a quick rundown of your expertise? · [02:38] How have PR pro met the changes from 2020 and 2021? · [05:32] Are some of the weaknesses for PR pros was not being able to call a journalist and internal comms? · [08:20] Have product announcements changed as well? · [10:11] Has social media been a lifeline for PR pros? · [12:28] Clubhouse has exploded on the scene, should PR pros or brands get their Clubhouse accounts? · [14:35] Or should PR pros wait because everyone else is copying Clubhouse? · [15:27] Is the audio format for content a new option for PR pros? · [16:27] What is the future of tech PR? · [17:31] Fun question: If you could create a Clubhouse like a social network, what would it be? · [18:12] Final thoughts People and Companies, We Mentioned in the Show· John McCartney was our guest today. Learn more about JMAC PR. Episode Length: 19:12Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 28 Apr 2021 | Finding the Theme in Book Publishing with Burning Soul Press PR Manager Allison Buehner | 00:19:11 | |
In This Episode…Talk with Burning Soul Press PR Manager Allison Buehner about book publishing. We discuss content creation, successful strategies, using live streaming, and more! Show Notes · [00:50] Are you a coffee or tea drinker? · [01:18] Can you tell our listeners a little bit about your expertise? · [02:40] What advice do you have for new authors publishing their book? · [04:10] What are some common mistakes authors make when bringing awareness to their book? · [04:59] How do authors go about getting people to sign up for their email list? · [05:46] What is the PR process for authors sharing their book with the public? · [07:23] Should the author look at creating videos or podcasts? · [08:28] Should the author be looking at Clubhouse and creating content there? · [09:11] What have been some of your most successful PR strategies? · [10:11] What are some great tools for authors to use when creating content? · [12:15] What trends do you see in book publishing? · [15:17] Are there going to be more “package” deals when an author sells their book? · [15:54] Are authors going to start live streaming or using live streaming services? · [17:11] If you could write a book, what would you write about? · [18:15] Final thoughts People and Companies, We Mentioned in the Show· Allison Buehner was our guest today. Learn more about Burning Soul Press. Episode Length: 19:11Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening!
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| 05 May 2021 | What is the Future of Audio Content with A Shark’s Perspective Host Kenneth “Shark” Kinney | 00:42:07 | |
In This Episode…We talk about PR campaigns, how to make them successful, podcasting, audio content, Clubhouse, Competition coming for Clubhouse, and the future of audio content. Show Notes · [00:47] Are you a coffee or tea drinker? · [01:31] Can you give our listeners an elevator pitch on your expertise? · [02:34] What do PR pros miss when their campaigns don’t hit their goals? · [07:38] How do you make sure you are not part of the clutter? · [08:54] I’ve heard PR pro talk about pitching your story to the media, is that true? · [12:13] Should more businesses look at podcasts as part of their content strategy? · [17:06] Should PR pros dip their toes into the waters when it comes to podcasting by being guests on other people’s podcasts? · [19:27] Do you think Clubhouse is the next advancement in audio production? · [22:50] Should Clubhouse be extra content for podcasts? · [27:28] Should we be worried about the increased competition with the major social networks with Clubhouse? · [34:44] How can brands make their video and live streaming content better? · [39:29] If you could recreate radio how would you do it? · [41:02] Final thoughts People and Companies, We Mentioned in the Show· Kenneth Kinney was our guest today. Learn more about A Shark’s Perspective. Episode Length: 42:07Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening!
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| 12 May 2021 | How Events and PR Agencies are Changing with Blast PR Warren Pickett | 00:26:45 | |
In This Episode…We talk with Blast PR’s Warren Pickett about what has been going in the events industry, how 2020 made a lasting effect on it, what the future holds for events, what the role of PR agencies look like, and what the next evolution of PR agencies look like. Show Notes · [00:46] Are you a coffee or tea drinker? · [01:20] Can you give a little more information about your expertise? · [03:11] What is your take on virtual events? · [03:58] There seems to be a working person event tier that came out of the pandemic? · [05:05] Event coordinators have figured out how to use virtual events? · [06:09] Have people missed physical events? · [07:33] What can you expect from the new trends coming to event planning? · [08:48] How are hybrid events going to work? · [10:17] Are we going to see a rise in omnichannel event strategy? · [11:34] What role will PR agencies play in “events 2.0?” · [12:32] Will we start to see a mostly digital world? · [14:09] Should PR agencies build up their influencers? · [16:22] What will the result be from pivoting last year? · [18:17] Will PR agencies play more of a role as content creators? · [19:55] Will PR agencies hire more freelancers to create the content? · [21:01] Are PR agencies starting to figure out how to utilize podcasts? · [23:07] What is the next evolution of PR agencies? · [24:50] If you could create an event for yourself, what would it be? · [25:33] Final thoughts People and Companies, We Mentioned in the Show· Warren Pickett was our guest today. Learn more about Blast PR. Episode Length: 26:45Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening!
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| 19 May 2021 | Find the Right Content Strategy for Your Business with Chris Brogan from Chris Brogan Media | 00:36:22 | |
In This Episode…We talk with Chris Brogan from Chris Brogan Media about content and content strategy. We discuss Clubhouse, audio content, events, virtual events, live streaming, why companies need to think of themselves as a media company, Streamyard, and more! Show Notes · [00:48] Are you a coffee or tea drinker? · [01:54] Can you give our listeners a brief overview of your expertise? · [03:03] Did the digital content strategy is going to change from 2021 to 2022? · [00:00] Do you think PR pro is going to have to change their content strategy to include audio? · [07:03] Are we going to see an omnichannel approach strategy when it comes to content? · [08:29] Do you think PR pros are lagging when it comes to audio and video content? · [10:58] Do you think Clubhouse will make PR pros rethink audio content? · [13:25] People go to Clubhouse to find diverse opinions? · [14:18] Facebook now cares about audio because of its content? · [15:36] Facebook cares more about live stream gaming over everything else? · [18:12] Companies like Streamyard need to rethink what their company is and their approach to content? · [19:16] It seemed Clubhouse would be a good fit for LinkedIn, but, it seems that LinkedIn is always behind with content features? · [20:51] It seems like when LinkedIn made acquisitions they never knew how to use those companies' features to the fullest extend? · [22:29] Should brands be rethinking the influencer model? · [24:13] Should events be using Clubhouse to help create more engagements? · [26:00] Virtual events were the only way to have events in 2020, do you think there are better ways to have virtual events? · [29:15] What do you think the future of content strategy will look like? · [32:57] It seems that old becomes new again when it comes to content? · [35:06] If you could create a new form of content, what would it be? · [35:27] Final thoughts People and Companies, We Mentioned in the Show· Chris Brogan was our guest today. Learn more about Chris Brogan Media. Episode Length: 36:22Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 26 May 2021 | Brand Reputation the Right Way with Reputation Lighthouse's President Bonnie Caver | 00:24:19 | |
In This Episode…We talk with Reputation Lighthouse's President Bonnie Caver about brand reputation. Brands need to understand their reputation and how to maintain good standing with their customers. We talk about when is a good time to talk about societal issues, when words need to be backed up by actions, why just saying something for its sake is not good, and content when it comes to brand reputation.
Show Notes · [00:49] Are you a coffee or tea drinker? · [01:25] Can you give a brief introduction to who you are and your expertise? · [02:11] What do brands need to understand about maintaining a good standing with their customers? · [04:27] Is it harder to speak about societal issues than before? · [06:56] Should brands join the conversation to join the conversation? · [07:55] Should brands be focused on their cybersecurity reputation as well? · [10:3] When and how should you talk about being hacked? · [12:22] Do brands have a cybersecurity crisis plan? · [14:01] What are your thoughts on Bandcamp and telling your employees to not talk about politics at work? · [16:05] What if you try to do an open dialogue and it still gets heated at work? · [16:39] Is this a new trend for brands and CEOs to not talk about politics at work? · [18:39] What are some of the new rules for brand reputation? · [19:38] You have many ways of contacting your customers, is it good to try new ways or stick to what they’re best suited at? · [20:49] Fun question: If you could start over and build a new company and culture, how would you build it? · [22:22] Final thoughts People and Companies, We Mentioned in the Show· Bonnie Caver was our guest today. Learn more about Reputation Lighthouse. Episode Length: 24:19Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter.
Thanks for listening!
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| 02 Jun 2021 | Talking about the Future Healthcare with Heal’s Founder Nick Desai | 00:24:14 | |
In This Episode…We talk with Heal’s Founder Nick Desai. We talk about healthcare tech, what PR pros can do better message their company, content, why PR is important, and how he would create a healthcare system.
Show Notes · [00:58] Are you a coffee or tea drinker? · [01:24] Can you give a little more of an introduction of yourself and your expertise? · [03:10] What are some positive changes when we talk about healthcare tech in 2020? · [05:50] What solutions are there for fixing some of the problems for healthcare tech in 2021? · [07:15] What can PR pros do to help better message these new technologies in the healthcare industry? · [09:07] Can instruction guides be content for the healthcare industry? · [10:55] Are we talking more about generations when it comes to consuming the news? · [12:27] How do you mitigate the regulations when it comes to healthcare and content? · [14:28] Howe can PR pros better manage and prepare for a cyber-attack? · [17:25] So be more open to what happened to the company’s cyber-attack? · [19:43] What are the future trends when we talk about healthcare? · [22:16] If you could create a new healthcare system, what would you create? · [23:30] Final thoughts People and Companies, We Mentioned in the Show· Nick Desai was our guest today. Learn more about Heal. Episode Length: 24:14Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter.
Thanks for listening!
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| 09 Jun 2021 | Understanding how to Author Your Brand with Hahn Public’s Owner Jeff Hahn | 00:28:00 | |
In This Episode…We talk with Hahn Public’s Owner Jeff Hahn about brand crafting and message development. We discuss how to do it, what are the first steps in developing a brand, and why PR pros should look at themselves as authors, not storytellers.
Show Notes · [00:50] Are you a coffee or tea drinker? · [01:14] Can you give a brief intro to your expertise? · [02:43] Has it be easier or harder to craft messages in 2020? · [04:34] Is there a way for PR pros to understand what messages to write and what not to write on? · [07:04] Does that mean brands have to “choose a side” politically? · [10:01] When it comes to crafting a message do PR pros have to understand the different mediums? · [10:41] Should PR pros care about audio or a different medium when it comes to Twitter? · [12:00] What are some common misconceptions about brand crafting? · [13:50] Is it harder for PR pros to create or craft a brand? · [15:02] How do PR pro start to craft a brand? · [20:05] PR pros almost seem to be character or brand building? · [22:35] What’s the future of brand crafting and message development? · [25:16] Fun question: If you could create your own brand crafting for yourself, what would it be? · [26:07] Final thoughts People and Companies, We Mentioned in the Show· Jeff Hahn was our guest today. Learn more about Hahn Public. Episode Length: 28:00Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter.
Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 16 Jun 2021 | Why Hybrid Events are the Future with Darek Connole | 00:27:34 | |
In This Episode…We talk with Darek Connole about events. We discuss the future of events, why hybrid events are here to stay, crisis communication, and bad event food!
Show Notes · [00:44] Are you a coffee or tea drinker? · [01:55] Can you give our audience more info about your expertise? · [03:46] Will there be a huge comeback for events and how will they change? · [07:45] Are we going to see more hybrid events in the future? · [11:05] How do you write speeches tailored to virtual events? · [13:29] Should PR pro figure out how to do camera work on virtual events or hire a freelancer? · [15:15] How are PR pros going to manage the messaging around safety for their events? · [17:19] Should PR pros add pandemics to their crisis plan? · [19:31] Should crisis comm plan have a message for supply chain problems? · [22:46] How did 2020 change the way we host events? · [24:44] Fun question: If you could create your own hybrid event, how would you do it? · [26:16] Final thoughts People and Companies, We Mentioned in the Show· Darek Connole was our guest today. Learn more about Epson. Episode Length: 27:34Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter.
Thanks for listening!
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| 23 Jun 2021 | Simply Creating Authentic Messaging with Incture’s Sowmya Moni | 00:26:34 | |
In This Episode…We talk with Incture’s Sowmya Moni about go-to-market strategies, education content, influencers, authentic storytelling, and how to be simple when explaining products to customers. It’s important to keep things simple and to keep your message authentic!
Show Notes · [01:06] Are you a coffee or tea drinker? · [01:49] Can you give a brief overview of your expertise? · [03:11] How has marketing enterprise tech changed in 2021? · [04:51] How have shortages hurt marketers? · [06:37] How has the popularity of a product as a service change the marketer's market for their products? · [08:34] So, marketers should try to beta test their products? · [10:03] Should marketers use influencers to create educational content? · [11:44] How has the go-to strategy in marketing change in the tech industry? · [13:56] How will the go-to strategy change for future marketers? · [16:14] How do you create effective storytelling? · [19:03] Should advertising products be going back to basics for marketers? · [21:00] Should marketers explain their products in simple terms? · [22:04] How do you keep a high-functioning team motivated in a hybrid business environment? · [24:10] Fun question: If you could create a new way to market products what would it be? · [25:02] Final thoughts People and Companies, We Mentioned in the Show· Sowmya Moni was our guest today. Learn more about Incture. Episode Length: 26:34Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter.
Thanks for listening!
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| 30 Jun 2021 | Finding the Harmony in SMM, SEO, and Content Creation with Awario’s Elizabeth Shydlovich | 00:17:03 | |
In This Episode…We talk with Awario’s Elizabeth Shydlovich about SMM, SEO, and content creation. We talk about organic reach, how social media has become pay-to-play, and what the future of SEO and SMM look like.
Show Notes · [00:54] Are you a coffee or tea drinker? · [01:25] Can you give a brief description of your expertise? · [01:59] Is SMM getting harder or more expensive? · [04:14] Is it hard for small businesses or big brands to get organic reach? · [05:27] Is SEO, SMM, and content closely tied together now? · [07:29] How will drop-in/drop-out audio be incorporated into SMM? · [08:47] Are we going to have separate strategies for podcasting and drop-in/drop-out audio? · [11:03] Are PR pros going to have to learn how to edit audio and video? · [12:41] What is the new frontier for SEO? · [14:33] Fun question: If you could create a new way of tracking people what would it be? · [16:00] Final thoughts People and Companies, We Mentioned in the Show· Elizabeth Shydlovich was our guest today. Learn more about Awario Episode Length: 17:03Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter.
Thanks for listening!
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| 07 Jul 2021 | Getting back to the Fundamentals of Marketing with TradePending’s Chief Marketing Officer Matthew Davis | 00:22:49 | |
In This Episode…We talk with TradePending’s Chief Marketing Officer Matthew Davis about messing, supply chain issues, used car market, virtual events, tech startups, and more. If you’re in the tech startup industry this is a great episode to learn about how to market your software and why one-on-one meetings are great for connecting with journalists.
Show Notes · [00:35] Are you a coffee or tea drinker? · [01:12] Can you give a brief description of your expertise? · [02:20] How can PR pro craft a message about their product when there are supply chain issues? · [05:04] Have you seen an uptick in customers wanting to know the value of their used car? · [06:16] How do you see PR pros using virtual events to launch their software? · [08:12] Would it be better to have one-on-one meetings with journalists? · [09:00] Should product launches include more content than before? · [10:35] How do you see your software accelerating online car buying? · [12:05] How can smaller startups market their product to their customers? · [13:00] How has the tech startup industry changed in 2020 and 2021? · [15:47] What should PR and marketing pro learn from this year? · [17:32] What will the future look like for PR pros? · [20:52] Fun question: If you could create a marketing dream team, who would be in it? · [22:03] Final thoughts People and Companies, We Mentioned in the Show· Matthew Davis was our guest today. Learn more about TradePending. Episode Length: 22:49Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter.
Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 14 Jul 2021 | Getting the Most Value out of Non-Profits with Tina Loncaric | 00:12:28 | |
In This Episode…We talk with Tina Loncaric about non-profits. We discuss grassroots outreach, how the pandemic has affected non-profits. We also discuss consulting PR, skills sets for PR pros, and more!
Show Notes · [00:44] Are you a coffee or tea drinker? · [01:00] Can you give a brief overview of your expertise? · [01:47] How has grassroots outreach changed since the pandemic? · [03:31] Is there going to be a bigger push into digital grassroots campaigns? · [04:48] Has the pandemic helped or hurt non-profits? · [05:39] How can PR pros help with getting more donations to their non-profit? · [06:21] Has being a consultant PR pro changed since the pandemic? · [07:26] What do new consultants need to know working for clients? · [08:07] Is there a way to PR our own skills? · [09:22] How can freelance PR pros · [10:38] Should PR pro sharpen their skills to create audio, video, and picture content? · [11:27] Fun question: What is one thing you cannot live without as a PR Pro? · [11:51] Final thoughts People and Companies, We Mentioned in the Show· Tina Loncaric was our guest today. Episode Length: 12:28Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter.
Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 21 Jul 2021 | How to Lead a Marketing Team for a For-Proft Company and Its Joining Nonprofit Organization with SureCo Chief Marketing Officer Donald Nosek | 00:26:17 | |
In This Episode…We talk with SureCo Chief Marketing Officer Donald Nosek about campaigns, content, team building, how to communicate with introverts and extroverts. Also, how ads will change.
Show Notes · [00:50] Are you a coffee or tea drinker? · [01:18] Can you give a brief overview of your expertise? · [05:24] How do you message properly when you’re going to offend one group or the other? · [05:57] How does strategize campaigns for your for-profit business benefit your non-profit? · [07:07] What happens when you get out of alignment? How do you get back in alignment? · [08:14] How do you get your team to work well together? · [10:25] How do you keep a high-functioning team productive? · [14:12] How do you communicate with extroverts and introverts? · [15:14] How do great campaigns and sale initiates help the non-profit? · [16:36] How do you delegate effectively to use your team's strengths? · [18:16] How do you create content for your for-profit and non-profit? · [19:43] What have been your most successful campaigns? · [23:17] Fun question: If you could create your for-profit and non-profit what would it be? · [25:03] Final thoughts People and Companies, We Mentioned in the Show· Donald Nosek was our guest today. Learn more about SureCo. Episode Length: 26:17Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter.
Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 28 Jul 2021 | Using Wikipedia Within Your PR Strategy with Lumino’s Rhiannon Ruff | 00:22:46 | |
In This Episode…We talk with Lumino’s Rhiannon Ruff about Wikipedia. Yes, the site you use for research but forget to use for your brands. We discuss the reasons why you should use it, why it’s important to put accurate information, why it’s biased, and how it helps brand reputation. If you are wanting to jump into Wikipedia, this is a great episode for you!
Show Notes · [00:52] Are you a coffee or tea drinker? · [02:09] Can you give a brief overview of your expertise? · [03:34] How can brands use Wikipedia? · [05:50] Wikipedia is a long-term strategy, but, how do brands use this to their advantage? · [07:56] What are the other added benefits for brands? · [09:17] How does Wikipedia work with the content strategy? · [10:42] There is a negative perception of Wikipedia, so, how do you convince brands to use it? · [12:51] How do you convince people that Wikipedia is a great tool and not that biased? · [15:48] Should brand be thinking of Wikipedia as part of their brand reputation? · [17:27] How do PR pro remember not to forget about Wikipedia? · [19:19] What do you think the future of Wikipedia is going? · [20:22] Fun question: If you could create a new Wikipedia, how would you create it? · [21:25] Final thoughts People and Companies, We Mentioned in the Show· Rhiannon Ruff was our guest today. Learn more about Lumino. Episode Length: 22:46Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter.
Thanks for listening!
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| 04 Aug 2021 | Keeping up with the Changing Media Landscape with Tracy Lamourie | 00:34:51 | |
In This Episode…We talk with Tracy Lamourie about coffee, tea, podcasting, Clubhouse, media relations, live streaming, and more! If you’re looking or are in the entertainment industry this is the episode for you!
Show Notes · [00:44] Are you a coffee or tea drinker? · [02:40] Can you give a brief overview of your expertise? · [03:47] What are things that PR pros need to make in these changing times? · [06:28] Should PR pros use something like an RSS reader to easily find information? · [08:18] What changes are coming in the media landscape? · [12:23] How can PR pro utilize the segmentation of audio content? · [13:45] Can media professionals use Clubhouse for interesting behind the scenes look at things? · [15:30] Is this a pivot for media professionals to look at? · [18:38] Should PR pros also focus on the live streaming? · [23:54} Should we be rethinking media relations? · [24:41] Are PR pros slowly becoming the journalist? · [26:57] Maybe the media landscape is changing to be more platform-specific when pitching ideas to the media? · [31:41] Fun question: If you could create any new streaming service what would it be? · [33:20] Final thoughts People and Companies, We Mentioned in the Show· Tracy Lamourie was our guest today. Episode Length: 34:29Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter.
Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 11 Aug 2021 | The Importance of PR pros in E-Payments with Golden Rule Charity’s President Paula Robison | 00:18:53 | |
In This Episode…We talk with Gold Rule Charity’s President Paula Robison about non-profits and e-payments. In these unusual times, nonprofits need to have a solution to accept payments online. We talk about the future of those, how nonprofits can use them, PR pros rule in this, content, and cryptocurrency.
Show Notes · [00:42] Are you a coffee or tea drinker? · [01:15] Can you give a brief explanation about your expertise? · [02:22] What is going to be the most important aspect for PR pros to message about e-payments? · [03:55] How are PR pros going to message how their e-payment system will solve pain points for customers? · [05:10] Will education content be vital in converting new customers? · [05:29] How are PR pros going to effectively message about their e-payment system taking cryptocurrency? · [06:40] PR pros should find experts or create an influencer marketing plan for cryptocurrency? · [07:14] How will content play a role in awareness? · [07:50] Are we finally seeing a paperless transaction world? · [09:15] How will this impact the nonprofit space? · [11:19] How are hybrid events going to work out moving forward? · [12:26] Should nonprofits think more digital-first? · [13:14] How has fundraising changed in 2020 and 2021? · [14:11] Are nonprofits looking to do something similar to what Patreon does? · [15:12] Are we going to be seeing more subscriptions plans and traditional donations? · [15:43] How will PR pros play a role in messaging two different ways to support nonprofits? · [16:48] Fun question: If you could create the best e-payment system, what would it be? · [17:35] Final thoughts People and Companies, We Mentioned in the Show· Paula Robison was our guest today. Learn more about Golden Rule Charity. Episode Length: 18:32Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter.
Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 18 Aug 2021 | Why Digital Marketing Transformation is Important for the Future of Businesses with EPAM Systems Global Marketing Head Julie Hansberry | 00:20:11 | |
In This Episode…We talk with EPAM Systems Global Marketing Head Julie Hansberry about digital marketing transformation. We discuss how the pandemic has accelerated it. What businesses need to do to be successful at it. Why getting away from tech is the best for your work and creativity!
Show Notes · [01:00] Are you a coffee or tea drinker? · [01:16] Can you give a brief overview of your expertise? · [02:43] Have you seen a big shift in digital marketing transformation? · [03:57] What have companies been lacking in digital marketing transformation? · [05:08] Have retailers finally figured out omnichannel marketing? · [06:16] What have been some of your more successful campaigns? · [07:07] Have you seen brands start to focus on podcasting? · [08:41] Are we going to see a bigger push into the audio space? · [10:41] What has changed for marketers when we are talking about product launches? · [11:58] Do PR pros and marketers need to think digitally when it comes to product launches? · 15:07] What are keeping businesses from truly transitioning to a digital marketing focus? · [15:45] What do PR pros need to do to sharpen their skills? · [17:11] Fun question: If you could do a digital marketing transformation on yourself how would you do it? · [19:05] Final thoughts People and Companies, We Mentioned in the Show· Julie Hansberry was our guest today. Learn more about EPAM Systems. Episode Length: 19:50Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter.
Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 25 Aug 2021 | Find Your Way in Life with Keith Renninson | 00:36:41 | |
In This Episode…We talk with Keith Renninson about his TRIP communication system, Star Trek references, life, how to avoid burnout, and more. If you are looking for a boost or uplifting message, this podcast episode is for you.
Show Notes · [00:52] Are you a coffee or tea drinker? · [02:10] Can you give a brief overview of your expertise? · [03:02] Creative fields you have to be mentally tough? · [03:54] How do you use the TRIP communication system? · [16:19] What key tips can you do, to have a satisfying life? · [23:19] Pivoting is part of the tenacity and resilience? · [26:08] What do people miss about self-discovery? · [29:48] How can PR pros unlock their best potential? · [34:36] Fun question: If you could go back and do it all over again, would you change anything? · [35:26] Final thoughts People and Companies, We Mentioned in the Show· Keith Rennison was our guest today. Episode Length: 36:19Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter.
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| 01 Sep 2021 | Being Authentic in Your Social Media Content with Dr. Rissy’s Writing and Marketing’s Owner Morissa Schwartz | 00:21:23 | |
In This Episode…We talk with Dr. Rissy’s Writing and Marketing’s Owner Morissa Schwartz about content, book publishing marketing, and social media marketing. We discuss the future of social media marketing, thoughts about Clubhouse, virtual events, video content, and live streaming.
Show Notes · [00:45] Are you a coffee or tea drinker? · [01:28] Can you give a brief overview of your expertise? · [02:33] How can PR pros and marketers keep up with all the top trends? · [04:08] Should PR pros be hesitant with joining Clubhouse? · [04:56] What is the future of Social Media Marketing? · [06:16] Should PR pros and Marketers start to focus on audio content? · [07:12] Should thought leaders or brands be guests first on podcasts before starting their own? · [08:49] Should authors be using video? · [10:23] Has marketing books for authors changed since the pandemic? · [11:34] Have you seen virtual events work promoting books? · [12:45] What did you use for live streaming? · [13:44] Do you recommend any tools for those getting into live streaming? · [15:35] What are some key tips for authors to know about social media and content? · [17:38] Should people use hashtags on LinkedIn? · [18:05] What do you think is the future of social media? · [18:27] Should PR pros look into understanding how to video edit? · [19:32] Fun question: If you could create any new form of content, what would you create? · [20:19] Final thoughts People and Companies, We Mentioned in the Show· Morissa Schwartz was our guest today. Learn more about Dr. Rissy’s Writing and Marketing. Episode Length: 21:02Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter.
Thanks for listening!
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| 08 Sep 2021 | Creating From Your Passion with MSS Francois | 00:18:40 | |
In This Episode…We talk with a great entertainer MSS Francois. We talk about skills, audio, video, editing, Clubhouse, audio content, marketing, and more!
Show Notes · [00:45] Are you a coffee or tea drinker? · [01:44] Can you give a brief overview of your expertise? · [03:40] How do you keep your show new and interesting for people to keep watching or listening? · [04:54] Should independent creators create their own shows or networks? · [05:54] What have your learned from creating your own show? · [07:33] What has worked promoting your own show? · [09:38] Where do you think the future of audio content is going? · [10:35] Do you see Podcast and Clubhouse being split off into two different audio content offerings? · [12:37] Do you think that content creators are going to be the next journalist? · [13:30] How do your brand trendy or up-to-date? · [15:04] Fun question: If you could create your own channel what would it be? · [16:40] Final thoughts People and Companies, We Mentioned in the Show· MSS Francois was our guest today. Learn more about The MSS Francois Show. Episode Length: 18:18Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter.
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| 15 Sep 2021 | Getting a Better Understanding of the Podcast Industry with Kitcaster Co-founder Brandy Whalen | 00:27:00 | |
In This Episode…We talk with Kitcasters’ Co-founder Brandy Whalen about podcasts. It’s an interesting industry that has exploded over the past two years. We talk about, the commitment it takes to produce a podcast, tools, metrics, Clubhouse, the difference between Clubhouse and podcasts, and more!
Show Notes · [00:50] Are you a coffee or tea drinker? · [01:55] Can you give a brief overview of your expertise? · [02:49] What do brands not understand about podcasting? · [04:21] Brand do not understand that they can do internal podcasts only? · [05:49] How should brands approach podcasters and how should podcasters approach brands? · [07:17] How should podcasters and brands approach ads, should it be long term or short term? · [08:14] What should podcasters and brands figure out on how to use drop-in/drop-out audio? · [12:34] Should we be thinking of podcasting like Youtube videos and Clubhouse like live streaming? · [13:08] How should PR pros go about pitching their influencers to podcasters? · [14:52] Should PR pros increase their ad spend on podcasts? · [17:17] What tools should PR pros use to repurpose podcast content? · [18:47] Do you use any tools for transcriptions? · [19:38] What are some tips for PR pros who are wanting to start a podcast? · [24:31] Fun question: If you were to start a brand new podcast, what would it be? · [25:50] Final thoughts People and Companies, We Mentioned in the Show· Brandy Whalen was our guest today. Learn more about Kitcaster. Episode Length: 27:00Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter.
Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 22 Sep 2021 | Getting the Most Out of Your Investor Relations with G8 Strategies Ira Gostin | 00:24:39 | |
In This Episode…We talk with G8 Strategies Ira Gostin about investor relations. Every PR pro should tune in to get tips and tricks about investor relations. How important a crisis plan is for investor relations, and how to message effectively about shortages and inflation.
Show Notes · [00:42] Are you a coffee or tea drinker? · [02:11] Can you give an overview about your expertise? · [03:52] What are some pitfalls PR pros should avoid when doing investor relations? · [05:31] How do you communicate with all different investors? · [07:39] Should crisis plan pertaining to investor relations be part of that plan? · [10:23] How do you keep executives on message with your crisis plan? · [11:29] Has the pandemic changed the tactics and strategies for investor relations? · [12:57] with content, can PR pros create videos or any other content collateral? · [14:35] What does the future look like for investor relations? · [16:02] How important is it for PR pros to stay on top of important issues? · [16:58] How can PR pros message supply shortages to their investors and customers? · [20:15] How can PR pros message to their customers about inflation? · [21:57] Fun question: If you could hire your dream team for investor relations, who would you hire? · [23:14] Final thoughts People and Companies, We Mentioned in the Show· Ira Gostin was our guest today. Learn more about G8 Strategies. Episode Length: 24:17Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!
● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter.
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| 29 Sep 2021 | Getting a Masterclass in Digital Transformation with Rootstrap’s Patrick Ward | 00:41:38 | |
In This Episode…We talk with Rootstrap’s Patrick Ward about digital transformation. We discuss how important it is for businesses to be more digital, how the sales person is your website, renaming influencer marketing, PR pros having FOMO, content, and looking at PR teams as small media companies!
Show Notes · [00:43] Are you a coffee or tea drinker? · [01:58 ] Can you give a brief overview of your expertise? · [02:56] How important is digital transformation for businesses? · [05:55] So digital transformation has a long term and short term cost and goals? · [07:40] Is a company's website the new sales person? · [10:23] So, should businesses still have a sales team and start cutting back? · [14:16] Should we rename influencer marketing to platform marketing? · [17:05] Marketers and PR pro seem to have FOMO when they are not all the platforms? · [19:27] How do PR pros keep up with all the platforms? · [23:43] How do you change your boss's mind when they want to be on everyone's platform? · [27:34] We have not done a good job of defining what marketing is? · [29:06] What are some tools PR pros should use for digital transformation? · [32:55] Should companies being thinking of their PR teams like a small media company? · [35:47] What content should PR pros be focusing on? · [38:04] Fun question: If you had a tool that easily digitally transitions a company, what would it be? · [39:05] Final thoughts People and Companies, We Mentioned in the Show· Patrick Ward was our guest today. Learn more about Rootstrap. Episode Length: 41:38Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter.
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| 06 Oct 2021 | Getting to know non-profits, Caused Based Marketing, and Golden Rule Charity’s President Paula Robison | 00:23:33 | |
In This Episode…We talk with Golden Rule Charity’s President Paula Robison for a second episode about Golden Rule Charity. We discuss about grants, content, fundraising vs. funder, choosing a board member, the future of non-profits, and caused based marketing.
Show Notes · [00:46] Are you a coffee or tea drinker? · [01:18] Can you explain your expertise? · [02:42] How has Golden Rule helped those in need? · [04:17] How does Golden Rule recruit their board members? · [08:20] Can you explain the fundraising and funder side of Golden Rule? · [10:18] How do PR pros effectively target the right business for fundraising? · [12:03] did you use software like Zoom or other apps to communicate? · [13:07] How does Golden Rule Charity issue grants to beneficiaries? · [14:13] How has Golden Rule changed? · [15:52] What is caused based marketing? · [16:43] Is caused based marketing different from traditional marketing? · [18:10] How is Golden Rule Charity leveraging cause based marketing? · [19:30] Is Golden Rule going to testing any new form of content like podcasting? · [21:19] Fun question: What is your Golden Rule? · [22:23] Final thoughts People and Companies, We Mentioned in the Show· Paula Robison was our guest today. Learn more about Golden Rule Charity. Episode Length: 23:11Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter.
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| 13 Oct 2021 | Why Your Brands Need to Care About Podcasts with Pikkal & Co.'s Prarthana Sibal | 00:21:29 | |
In This Episode…We talk with Pikkal & Co.’s Prarthana Sibal about podcasting. Podcasting has become enormously popular, and the pandemic proved podcast are here to stay. We talk about what PR pros should spend their time on, making sure you have the right host, the data on how popular podcasting is, and the future of podcasting.
Show Notes · [00:51] Are you a coffee or tea drinker? · [01:17] Can you summarize your expertise? · [02:31] How can PR pros use podcasting to build awareness? · [05:01] Should every brand have a podcast or should some just be guest? · [06:07] Before starting a podcast, you should be a guest first? · [06:55] What are some important things to remember about podcasting? · [08:36] Is there a good way of convincing your boss it’s good to have a podcast? · [11:00] What do you see for brand and podcaster using traditional podcasts and clubhouse? · [12:32] Where should PR pros spend some of their budget on for gear? · [14:49] What does the future of podcasting look like? · [16:09] Fun question: What is one tool you wish someone would make for podcasters? · [19:59] Final Thoughts People and Companies, We Mentioned in the Show· Prarthana Sibal was our guest today. Episode Length: 21:06Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter.
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| 20 Oct 2021 | How to Build Engaging Communities and Convert Trolls into Avid Fans with Kaiju Capital Management's Amy Vernon | 00:35:44 | |
In This Episode…We talk with Amy Vernon, Director, Brand & Digital Strategy for Kaiju Capital Management, about online communities. We discuss how to build highly engaged communities, how to build internal communities, how to turn trolls into fans, and owning versus renting for online platforms.
Show Notes · [00:56] Are you a coffee or tea drinker? · [01:05] Do you have any favorite coffee brands? · [02:11] Can you summarize your expertise? · [03:41] How do you create highly engaged communities? · [06:30] How do PR pros strategize to build a great internal community? · [10:53] Does it seem like PR pros have to diversify content more and more? · [14:18] How do you turn trolls into avid readers? · [19:07] Basically be a part of meme culture? · [23:57] Do you think the future of community building is in discord, slack, etc? · [27:40] PR pros should have their space and still be on other platforms? · [32:09] Fun question: If you could create a better tool for creating communities, how would you go about it? · [34:02] Final thoughts People and Companies, We Mentioned in the Show· Amy Vernon was our guest today Episode Length: 35:23Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter.
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| 27 Oct 2021 | Understanding the Finer Details in Crisis Communication with Joe McLeod | 00:29:19 | |
In This Episode…We talk with Joe McLeod about crisis communication. In every busy business, there needs to be a crisis plan. This week we discuss how to create an effective crisis plan, how the pandemic has changed it, what’s the difference been an issue and a crisis, things to avoid, and appealing to their emotion of logic.
Show Notes · [00:51] Are you a coffee or tea drinker? · [03:28 ] Can you give an overview of your expertise? · [05:42] What is an effective crisis comm plan? · [09:13] How has the pandemic changed crisis comm plans? · [11:58] How do PR pros tell the difference between a crisis and an issue? · [13:18] Is there a way to judge the severity of a crisis? · [14:40] How can PR pros reason with those people that are upset? · [16:07] Should PR pros appeal to the emotion or logic? · [18:03] What are some things to avoid when writing a crisis plan? · [20:23] Are there any groups of people that will not be reached? · [23:33] What does the future of crisis comm look like? · [25:44] Fun question: If you could automate crisis comm, where would you automate it? · [26:59] Final thoughts People and Companies, We Mentioned in the Show· Joe McLeod was our guest today. Learn more about McLeod Communications. Episode Length: 29:19Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!
● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter.
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| 03 Nov 2021 | Deciphering SEO in PR with CoverageBook’s Stella Bayles | 00:29:38 | |
In This Episode…We talk with Stella Bayles about PR and SEO. We talk about measuring what’s important, about what not to do when creating reports, how influence marketing is changing PR, and how to listen to your customers.
Show Notes · [00:46] Are you a coffee or tea drinker? · [01:35] Can you summarize your expertise? · [03:06] How do PR pros accurately measure? · [04:38] What is better engagement or reach? · [07:14] Is PR and influence marketing about finding your niche? · [10:09] How important is mixing content with SEO? · [11:27] What are the missteps PR Pros make with SEO? · [13:33] How has the pandemic changed the way PR Pro relies more on digital? · [16:45] Does the way PR Pros listen change from industry to industry? · [19:48] How do PR pros get to understand their customers more? · [23:05] What are some other tools to track for PR pros? · [25:44] Fun question: If you could revolutionize PR, how would you do it? · [27:02] Final thoughts People and Companies, We Mentioned in the Show· Stella Bayles was our guest today. Learn more about CoverageBook. Episode Length: 28:54Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter.
Thanks for listening!
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| 10 Nov 2021 | Leading with the Right Digital Strategy with Incited Chief Operating Officer Dan Fiehn | 00:20:39 | |
In This Episode…We talk with Dan Fiehn about leadership in PR. We talk about successful digital strategies, keeping up with emerging trends. We also talk about convincing people of your PR vision, and how to get people on board with new digital trends.
Show Notes · [00:40] Are you a coffee or tea drinker? · [01:20] Can you give a brief overview about your expertise? · [02:48] What does it take to create a successful digital strategy? · [04:29] How do leaders create the vision for the digital strategy? · [05:25] How do you PR leaders successfully sell their vision to their employees? · [06:55] When the strategy is not going well, what should leaders do to tweak it? · [09:45] Should there be a internal crisis plan for digital strategy? · [10:44] How can leaders stay ahead of digital trends? · [11:56] Should PR pros use RSS feeds? · [12:49] Should PR pros partake in these digital trends? · [13:40] Should PR pros incorporate new digital trends into their strategy? · [15:31] Is there a way to convince your bosses about using new digital trends? · [17:22] Start smart then prove it works? · [17:58] Fun question: If you could get rid of any annoying digital strategy or tech, what would it be? · [19:04] Final thoughts People and Companies, We Mentioned in the Show· Dan Fiehn was our guest today. Learn more about Incited. Episode Length: 20:17Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter.
Thanks for listening!
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| 17 Nov 2021 | Keeping up with the Social Media with Tressa Robbins | 00:38:59 | |
In This Episode…We talk with Tressa Robbins about content creation, content management, social media, podcasts, drop-in/drop-out audio and more. We talk about personal branding and being careful about what you say on social media. Don’t miss this episode!
Show Notes · [00:56] Are you a coffee or tea drinker? · [01:42] Can you summarize your expertise? · [03:35] What do brands need to know to be in good standing in social media? · [07:22] What are some of the new trends coming to social media? · [09:54] Should companies get into drop-in, drop-out audio? · [13:58] How and when should PR pros strategize how to use apps like Clubhouse? · [16:33] Is it a “wait and see” approach for brands on Clubhouse? · [17:35] What happens to pictures once Instagram fully moves away from that medium? · [19:29] How can a PR pro get the right information about new updates to social media? · [22:15] How do PR pros keep the content vertical in order? · [25:43] How should PR pros care about their personal brand? · [30:59] How do PR pros do great work while working from home? · [35:42] Fun question: If you could recreate your personal brand, how would you do it? · [37:05] Final thoughts People and Companies, We Mentioned in the Show· Tressa Robbins was our guest today. Episode Length: 38:37Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter.
Thanks for listening!
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| 24 Nov 2021 | How to Listen and Deliver those Cultural Moments with Taco Bell’s Senior Manager of PR and Brand Experience Matt Prince | 00:29:50 | |
In This Episode…We talk with Matt Prince about the impact of Taco Bell on the culture. We talk about what it goes into creating cultural moments, how listening affects those moments, how to change it when it needs to change, and helping young PR pros.
Show Notes · [01:01] Are you a coffee or tea drinker? · [02:45] Can you summarize your expertise? · [04:59] How did your team create these cultural moments? · [08:32] Did you use tools to listen to those touch points? · [10:50] Do you listen to some social networks more than others? · [12:30] How do you enact those cultural phenomena? · [14:52] Is there a way of figuring out course corrections? · [16:37] How do you continue to keep Taco Bell on trend? · [18:15] How has the pandemic changed the way Taco Bell does earned media? · [21:23] How should young PR pros be successful in today’s industry? · [26:29] Should young PR pros be a part of PRSA and PRSSA? · [27:57] Fun question: If you could create a new food item for Taco Bell, what would it be? · [28:53] Final thoughts People and Companies, We Mentioned in the Show· Matt Prince was our guest today. Learn more about Taco Bell. Episode Length: 29:28Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter.
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| 01 Dec 2021 | Understand What it Takes to be a Content Creator with Sprout Connectors' Deevo | 00:45:34 | |
In This Episode…We talk with Deevo about content creation, photography, podcasting, coffee, and chocolate. We discuss the importance of niching your audience. The photography industry and where it is heading, plus, what PR pro should look for when it comes to hiring a photographer.
Show Notes · [01:46] Are you a coffee or tea drinker? · [03:15] Can you give a brief overview about your expertise? · [04:36] What does the photography industry look like right now? · [06:40] Should photographers switch back to Flickr? · [08:14] What’s your take on the DSLR market? · [09:51] How has PR and social media evolved? · [18:48] Should brands start their own podcasts? · [21:05] What’s your opinion clubhouse? · [23:44] Should we mirror tactics from Twitch to Clubhouse? · [27:34] How should PR pros figure out a “formula” for video? · [30:16] PR pros need to find that difference in their videos? · [34:10] What is your obsession in your business? · [35:23] How should PR pros figure out this multi-channel strategy for content? · [39:20] Fun question: How would you approach the future or photography? · [44:01] Final thoughts People and Companies, We Mentioned in the Show· Deevo was our guest today. Learn more about Sprout Connectors. Episode Length: 45:12Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter.
Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||
| 08 Dec 2021 | Dive Deeper into Link Building and SEO with Fibre Marketing’s Head of PR Alice Wilks | 00:17:08 | |
In This Episode…We talk with Alice Wilks about SEO, link building, and content. We talk about the changes in SEO, how to do link building effectively, content, the future of Digital PR, and how traditional PR pros can make the transition to Digital PR.
Show Notes · [00:42] Are you a coffee or tea drinker? · [01:17] Can you give a brief overview about your expertise? · [02:24] How Digital PR changed since the pandemic? · [03:26] How important is SEO link building? · [04:22] What should you not do with link building? · [05:02] What do you do with no link back or do not track links? · [05:42] What’s the impact of content on SEO? · [06:00] Has PR pros shifted more to content because it’s easier to understand? · [06:40] Has consumer behavior changed since the pandemic? · [09:09] How can Digital PR pros become successful in their link building and content? · [10:07] How can traditional PR pros make the transition to Digital PR? · [11:16] Has audio content become more important to SEO? · [12:33] What is the future of Digital PR? · [14:09] Do you think influencer marketing will become more platform specific? · [14:31] Do you use any tools for SEO? · [14:58] Fun question: If you could create a new feature for Digital PR what would it be? · [15:59] Final thoughts People and Companies, We Mentioned in the Show· Alice Wilks was our guest today. Learn more about Fibre Marketing. Episode Length: 16:43Thanks so much for tuning in. Join us again next week for another episode! Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us!● If you want to get involved, leave us a comment! ● Visit us and give us a ‘like’ on our Facebook page! ● Follow us on Twitter.
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| 15 Dec 2021 | Asking the Right Questions on Your Polls with Everest Communications' Peter Shafer | 00:32:44 | |
In This Episode…We talk with Peter Shafer about the polling industry. We talk about asking the right questions, the fallout from the 2016 elections and the polling industry, what question annoys Peter, and the future of the polling industry. Show Notes •[00:56] Are you a coffee or tea drinker? •[01:28] Can you summarize your expertise? •[02:42] How PR pros use data effectively? •[05:13] How do you get the most out of polling when people have a tendency to lie? •[07:59] Could you use Twitter Polls? •[09:39] By using Twitter polls, could PR pros figure out what polls to use? •[11:51] Should polling get more niche? •[14:00] Do you think having anonymity helps get better answers? •[16:40] How can PR pros use polls to create content? •[18:36] When your company has a mistrust issue with the public, how do you get the best results? •[23:13] What is the future of data collection? •[27:59] Fun question: What poll question of poll fundamentals would you like to change? •[30:49] Final thoughts People and Companies, We Mentioned in the Show •Peter Shafer was our guest today. Learn more about Everest Communications. Episode Length: 32:17Thanks so much for tuning in. Join us again next week for another episode! Download Options•Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! •If you enjoyed this episode, leave us a review! Contact Us!●If you want to get involved, leave us a comment! ●Visit us and give us a ‘like’ on our Facebook page! ●Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information. | |||