Dive into the complete episode list for Podiatry Legends Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Pub. Date
Title
Duration
29 Mar 2023
253 - I Had to Say NO to Private Practice with Kade Anderson
00:53:19
Saying NO to working in private practice is not what Kade Anderson had planned when he graduated from the University of Newcastle in 2020, but that's exactly what he decided to do. Instead, he now works for Plena Healthcare as a mobile Podiatrist in aged care and absolutely loves it. Based on what others had said, he initially had apprehensions about working in aged care, but for him, it is a perfect fit and gives him the work-life balance he was after.
Before podiatry, Kade had careers in Real Estate & Pathology, which meant he was slightly older than the average graduate. He did apply for multiple positions in private practice, but by the end of most interviews, he had already worked out he didn't want to work for them and that he wasn't a good fit.
"It was easy to see through all the BS they had placed in their job adverts".
Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists excel in business? If you are, please email me and let's chat to see if we're a good fit. You've got nothing to lose.
Unlike most business coaches, I only work with podiatrists.
Upcoming Events
If you want to know more about the speaking events and workshops I have lined up this year, please check the EVENTS tab above.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook to connect with like-minded podiatrists who enjoy business.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips.
04 Jun 2021
153 - Audio Marketing for Podiatrists with Tyson Franklin
00:16:13
If you haven’t considered using audio as part of your marketing strategy, now is the perfect time to get started while still being underutilised by most podiatry professionals.
The purpose of my Audio Marketing workshops is to show podiatrists how to use audio for marketing in their podiatry businesses and why it will help them stand out from all the other podiatrists in their area that do not know how to use audio effectively.
When it comes to creating online content, you have three options available to you.
Written Content (Blogs, FAQ’s and Articles)
Visual (Video, photos and Infographics)
Audio (So many options available)
Audio marketing has been around for a long time; just think of radio; people have a favourite radio station and a favourite radio announcer. Because they've heard their voice repeatedly, they start to create an emotional connection with them.
"You can also create an emotional connection with your patients and potential patients".
If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
147 - Six Email Newsletter Tips to Increase Engagement
00:12:59
In my opinion, email newsletters are one of the best ways to stay connected to your patients and also one of the cheapest ways to share your marketing message with your patients.
In this solo episode, I discuss:
Open rates and click-through rates.
Why engagement rates mean more than open rates.
Why I decided to produce a newsletter three times per week.
Why it's a great marketing tool.
Don't use click-bait.
Six Newsletter Tips:
Keep it focused – have a purpose for doing the newsletter.
Don’t overcomplicate it, instead keep it simple.
Add community news; it shows your connected.
Share third-party content – Wine and rum reviews and what other local businesses doing in your area.
Trending topics – what’s hot right now, especially in sport.
Be Consistency – Same time each week or month. Some patients will look forward to your content.
If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Youtube
If you're interested in watching the UNCUT video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.
038 - Dr Tea Nguyen Life Changes & Practice Ownership
00:35:08
Dr Tea Nguyen owns Pacific Point Podiatry in Santa Cruz, California and has a special interest in diabetic limb salvage. She opened her solo practice in August 2018, which has a revived her love for podiatry.
She never planned on owning her own podiatry business, but after falling pregnant her employer didn't respond favourably to her needs, so after having her daughter Vylet she was given very little choice but to work for herself.
'Having a child is not like having a pet. There's a lot more forward-thinking required".
On this episode we discuss:
How she fell into her practice
Positive changes after having a child
Her passion for diabetic foot care
Seeing a need and filling a gap in the market
Being an anti-micromanager: you've got to let people make decisions and learn from their errors.
"What do you want to learn? If it does not come to you, you need to go and search for the information yourself".
BIGGEST surprise having own business
Tea was surprised by how much she enjoys having her own practice and how happy it has made her. As an employee, she struggled to get out of bed in the morning, but as a business owner, this is no longer the case.
"I only know what I know and I don’t know what I don’t know, so I never have a problem telling a patient to get a second opinion".
Final Tip
If you’re in a situation that is not in your favour, you’ll find renewed purpose by opening your own business.
Steph Cooper is from Western Australia and she is using the knowledge gained from her podiatry degree to help educate future health professionals in a fun and engaging way.Her website The Comical Anatomist is making anatomy fun through whimsical illustrations caricaturing the human body.
Steph always enjoyed art at school and enjoyed drawing for fun, but her new passion was ignited after attending a Pixar workshop.
On this episode we discuss:
Being commissioned by a local Orthopaedic Surgeon for three specific drawings for his surgery.
Knee Arthroscopy
Total Hip Replacement
Total Knee Replacement
We all learn differently and why using Ebooks are a great way to help students with learning anatomy.
Learning in an engaging way
Anatomy colouring books and flashcards
Why it's important to bring colour into your business.
Bringing your own personality to your business is good for patient retention.
If you have any questions, please email me directly at tf@tysonfranklin.com, or you can contact Steph Cooper on +61 0448242856
Podiatry Marketing Workshop - 29th June 2019 Gold Coast
Has your podiatry business become stale or a little stagnant? Has there been limited growth over the past few years, and does it look like everyone else is doing better than you? If any of these questions resonate with you, you need to pay attention and consider coming along to this 1-Day Podiatry Marketing Workshop.
Owning and operating a Thriving Podiatry Business will never happen by accident or by working longer hours each week, and being a 'great clinician' is no longer good enough. For further details visit: https://www.tysonfranklin.com/events/PodiatryMarketing
If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.
23 Aug 2023
289 - Two Time Olympian Jacqueline Simoneau
00:47:46
Jacqueline Simoneau is a 2X Olympian (Rio 2016 & Tokyo 2021) and multi-World Series Medallist in Artistic Swimming. In this episode, we dive deep into the mental fortitude required to juggle a competitive international sporting schedule while studying podiatry at the University of Quebec.
Other topics we discuss: Thriving under pressure, the benefits of keeping yourself busy, the importance of time management and what it is like to hold your breath underwater for a staggering 5 minutes and 11 seconds. And yes, it is painful.
Jacqueline also collaborates closely with the International Olympic Committee (IOC) to develop a ground-breaking project to address the UN Sustainable Development Goals.
Hi, I’m Tyson Franklin, and if you’re looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further, I know I can help you.
If you’d like to talk, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a free 30-minute Zoom meeting.
Whether you choose to work with me or not, you will leave our meeting with some strategic ideas to implement.
Have you checked out my YouTube Channel – Tyson E Franklin? This is where I upload videos of my podcast interviews and other short educational videos.
29 Jul 2022
217 - Leaving New Zealand with Travis McKenna & Daniel Bagnall
00:52:43
Would you consider moving overseas to practise podiatry?
In this episode, Travis McKenna and Daniel Bagnall, both Auckland University of Technology graduates, explain why they decided to leave the land of the long white cloud, New Zealand, and move to Australia.
Travis lives in Brisbane with his wife Chloe-May McKenna, also a podiatrist; they run an Instagram page called Two Barefoot Podiatrists, and Daniel is the owner of Foot Science Podiatry in Helensvale on the Gold Coast.
If you have questions, please email me at tf@tysonfranklin.com or reach out to Travis and Daniel via their Instagram page and website.
Business Coaching
Have you decided to grow your podiatry business? If you have, let's talk. You can email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page or go to my online calendar and schedule a FREE 30-minute Zoom meeting with me.
If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.
05 May 2020
080 - BRAIN 4 FEET - You Need To THINK
00:40:02
What makes this podcast episode really special is my guest is from Spain and wants to remain anonymous. He wants his work and ideas to do the talking for him, not his name.
I know some marketing professionals would tell you this goes against everything you're supposed to do, but after you listen to this episode you'll get a better understanding as to why this works for Eugene, aka. Dr Brain (not his real names)
If you only apply what you learn at university, you will miss a lot of opportunities to learn and grow. When the patient is sitting in front of you, ask if what you've learnt applies, if not try something different.
Explain Your Treatment Using Logic
Always explain to the patient WHY you’re choosing a particular treatment plan; don’t just do it without an explanation.
If you make a logical decision for your treatment and you explain it to the patient, and it does not work, the patient is going to be far more forgiving because they were in on the plan.
Saying, 'I'm doing it this way because this what I learnt at university' is not a logical reason for choosing a treatment plan.
Explaining your logic will also allow you the ability to change your reasoning, and patients will accept this.
Failures Lead To Success
Experience and a large number of ongoing failures over many years will lead to a successful podiatry career.
"At university were taught failure is bad, but exams do not evaluate your true knowledge, they only evaluate your memory."
If you have any questions about this episode, please send me an email at tf@tysonfranklin.com, or you can connect with Eugene via his Instagram page Brain_4_Feet.
Facebook Page & Group
Facebook Page: Podiatry Legends Podcast - This is where I post each podcast episode and information regarding podiatry events around the world.
Facebook Group: Podiatry Business Owners Club - This is for podiatry business owners, and where I will be adding my business and marketing advice and videos.
One-On-One Coaching & Mentoring
If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at tf@tysonfranklin.com and let's see where I can you.
Newsletter & Events
Please sign up for my NEWSLETTER if you'd like to know more about upcoming EVENTS, I promise not to spam you with daily emails telling you how great I am.
If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you own a podiatry business and if you trade under a business name, you need to protect it with a trademark before someone else takes it. Please don't say I did not warn you.
Protecting your business name is essential, which is why I wanted to have Donna Patane on the podcast. Donna is a lawyer and registered Trademarks Attorney and an expert in Intellectual Property and all things business law in the digital age.
Last year Donna left big law to start her own niche firm focusing on trademarks, IP, confidentiality, privacy, technology and commercialisation deals...and making it all FUN. You can reach out to Donna at me@donnapatane.com.au.
In this episode, we discuss:
Four different registration types:
Domains - first in best dressed.
Company Names
Business Names - are there to protect the consumer, not the business owner.
Trademarks - This is the penthouse and gives you exclusive rights.
Identifying the BAD GUY?
Searching via ATMOS Australia or internationally with WIPO Global Brand Database.
Understanding the terms:
Substantially Identical
Deceptively Similar
Inherently Distinctive
Who owns the trademark? (Company or personal)
Why Google Reviews are being left for the wrong businesses.
Social media law and protection in the digital world?
Using the Way Back Machine website to look at old websites
Copywrite law (photographs and written content)
Ignorance is no defence.
Final Tip
THINK BIG; you’re on the internet. Trademarks are not just for Apple and Google, so look at the register and protect your name.
If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Youtube
If you're interested in watching the UNCUT video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.
189 - Podiatry & Physio Synergy with Luke & Lauren Bertram
00:43:18
Luke and Lauren Bertram are the co-owners of Physiopod, Podiatry & Physiotherapy Geelong. Luke is a podiatrist, and his wife Lauren is a physiotherapist, and together they have created a professional working synergy based on open communication and ongoing education.
They both agree they have learnt a tremendous amount from each other, which has led to improved patient treatment outcomes.
In this episode, we discuss:
Their working history: Luke spent several years in the UK while Lauren worked with the Australian Winter Olympic Team.
Booking the patients in for the right practitioner.
The Collective Body Consult, it's brilliant.
Having a genuine interest in each other professions has made them better communicators with their patients because they ask better questions.
Ankle ROM and Incontinence.
The difference between Multidisciplinary and Interdisciplinary patient care. They are not the same.
How they marketed their services together.
Developing relationships and opening lines of communication will increase your referrals.
Final Tip
If you're working with a physiotherapist, make them aware of what you like to treat or have a particular interest in. You may find it's an area they don't want to treat, and they may be unaware you can help in this area.
If you have any questions or want to learn more about how I can help grow your business, please call me on 0408 671 966, send me an email at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar and schedule a face-to-face Zoom meeting with me.
I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
Competitive Advantage
If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
11 Feb 2020
061 - Trevor Prior Making Connections Through Your Career
00:56:05
On my office wall at home, I have a quote that says, "The next connection you make could be the one that changes your life", and my guest today Trevor Prior is a master when it comes to making and maintaining meaningful relationships. And he does it both in and out of the podiatry profession.
Trevor openly admits that podiatry was not his first choice, even though both his parents were Chiropodists. Still, once he understood the potential of this profession, he ran with it and has taken his career far beyond his initial expectations.
Today we discuss:
The early days on biomechanics and developing his bio skills by doing.
How he went down the surgery route
Building relationships with US podiatrists
Creating patterns in your learning, especially things you often say and do.
Different people come to education at various times
"Just cause you haven't passed an exam doesn't mean you're no good at the subject. When you love it enough, you'll do the work until you get it".
Attending McDonalds University before the London Olympics
The importance of maintaining the connections you make throughout your career.
Seeing the world because of good connections
How to make initial connections when you're visiting an area.
Final Tips
Anatomy, anatomy, Anatomy. You can't make a diagnosis without knowing your anatomy. Without a diagnosis how can you treat someone
The basis of what we do, irrespective of your personality, is if you're an excellent clinician, then you will be successful. Still, you can't be an excellent clinician if you don't do a proper examination, come up with a diagnosis, and then give them the best evidence-based care you can.
From a podiatry perspective, enjoy it, make contacts around the world and go and visit people.
If you want to learn how to get an edge over your competitors, receive more Google Reviews, and learn how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page athttps://try.podium.com/podiatrylegends/
I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.
27 Feb 2021
129 - Dr Nick Fuller Interval Weight Loss
01:00:04
Dr Nick Fuller is a globally recognised obesity expert from the University of Sydney and Royal Prince Alfred Hospital. He has degrees in exercise physiology, nutrition and dietetics, and a doctorate in obesity and weight management.
He is the resident obesity expert on Channel 9’s Today Show and is the author of three best-selling books on the Interval Weight Loss program.
In this episode, we discuss:
Main contributors to the obesity epidemic.
Some people diet themselves heavier.
Barriers to long-term weight-loss success.
Your body fights back to gain weight.
Evidence-based tips to use with the patient for long-term weight-loss.
Eating from big to small.
Keto diets and intermittent fasting make bold claims but cannot back it up with science.
The six principles of the interval weight loss plan:
You can't fight evolution.
Reach for nature first
Full rainbow
Use chopsticks
Choose to move
No blue light after twilight
Television Wants Visual Attention
When you watch a weight loss program on television, the show's goal is to gain visual attention by showing dramatic weight loss and body transformations in quite a short period of time.
Dr Nick Fuller says these shows have got it all wrong, and most people who lose a sizable amount of weight will more than likely put in all back on again, plus a little bit more.
Your body will fight back, and it will win.
Final Tip
You have the ability to educate your patients, friends and colleagues. And when they are educated, they will feel informed and empowered.
If you're interested in watching the video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.
296 - Book Review #8 This is Marketing by Seth Godin
00:39:13
If you're new to marketing, this book, This is Marketing by Seth Godin, is not for you, but if you know you love marketing and you've enjoyed Seth's other books, then you're going to love it.
To be honest, it's not an easy book to read, but we guarantee that if you give this book the time and effort it deserves, you will be wiser for the experience. (Reviewed by Tyson E. Franklin and Carly O’Donoghue from Stepping Out Podiatry).
If you have any questions about this episode or would like to make enquiries about becoming a guest on the podcast or a PODCAST SPONSORSHIP, please email me at tyson@podiatrylegends.com
PODIATRY BUSINESS COACH
Hi, I’m Tyson Franklin, and if you’re looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further. I know I can help you.
If you’d like to talk, please email me at tf@tysonfranklin.com; otherwise, go directly to my online calendar to schedule a free 30-minute Zoom meeting.
UPCOMING EVENTS
If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. Always guaranteed to deliver.
YouTube
Have you checked out my YouTube Channel – Tyson E Franklin? This is where I uploaded the UNCUT videos of each podcast episode and short career and educational videos.
Podiatry Business Owner’s Club
Are you a podiatrist or podiatry student with an interest in business?
Have you ever stopped and considered what good podiatry is? Is it having more podiatry knowledge, or is it having more tools in the toolbelt and not being a one-trick pony when it comes to treating certain foot problems?
Jonathan Small is a UK podiatrist. In the episode, Jonathan and I discuss what we think good podiatry is and why you should be striving to become a better podiatrist; it's good for the patient, and it's good for the podiatry profession.
We also discuss:
The mother or child test and best level of care.
Why treating a patient with an orthotic may not be the best option.
Teaching patients how to do things at home and taking responsibility for their own health
Why YOUR BEST may not always be the best for the patient.
Know your limitation and know when to refer to another podiatrist.
Managing your diary is part of RESPONSIBLE PODIATRY and being a good podiatrist.
Saying you're booked out weeks ahead is not good podiatry for your patients that are in pain.
"When the image of podiatry improves, so will the perception of podiatry".
Seven Steps to Follow
Know your limitations
Refer on when necessary
Build network links
Treat ethically
Manage patient expectation
Provide the most accurate and up to date unbiased information available
Also, if you want to know more about one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Youtube
If you're interested in watching the UNCUT video of this particular episode, you can visit my YOUTUBE Channel, Tyson E Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.
In this solo episode of the Podiatry Legends Podcast, host Tyson E Franklin discusses why podiatrists, especially new graduates, often feel disillusioned with their jobs. Tyson shares an analogy to highlight the frustration of unfulfilled promises and addresses employer dishonesty about job expectations.
He provides insights and solutions on how to create a more transparent and fulfilling work environment, encouraging podiatrists to address their concerns and seek better opportunities if necessary.
If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover.
FREE Business Guidance:
A podiatrist I spoke with in early 2024 made an extra $40,000 by following my advice from a 30-minute FREE Zoom call. They were so happy they bought me a $400 bottle of bourbon. I'll never say no to that!!!
Think about it - you have everything to gain and nothing to lose. Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
Karey Fleming is the founder and force behind Health Walks Podiatry Clinic and Shoe Store in Nova Scotia, Canada. As well as owning the podiatry business, she is also a qualified Occupational Therapist and Pedorthist.
Her business has been serving the northern region of Nova Scotia for almost two decades and has become the one-stop-shop for everything foot-health related. Her motto is "Walk In, Dance Out".
In this episode, we discuss:
Why Nova Scotia is an awesome place to live
What 'all that and a bag of chips means'.
Podiatry versus Chiropody in Canada; it's like the wild west.
The problem with having an ego
Problems hiring podiatrists as a pedorthist
Why 30% of your success with a patient has to do with psychology.
Patients only care about getting fixed. They don't care about what you’re called.
Scarcity versus abundance mindsets.
The thinking behind opening a shoe store.
Hiring slow and firing fast - your team has got to be a good fit.
If you're interested in watching the video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.
If you have any questions about this episode, please send me an email at tf@tysonfranklin.com, or you can connect with Karey on Facebook and Linkedin.
067 - Dr Emily Splichal Barefoot Function & Barefoot Science
00:50:47
Dr Emily Splichal, Functional Podiatrist and Human Movement Specialist, is the Founder of EBFA Global, Creator of the Barefoot Training Specialist® Certification, Author of Barefoot Strong and CEO / Founder of Naboso Barefoot Technology.
With over 20 years in the fitness industry, Dr Splichal has dedicated her medical/podiatry career towards studying postural alignment and human movement as it relates to barefoot science, foot to core integration and sensory integration.
This episode may challenge your current way of thinking, but I believe it's an episode you DO NOT WANT TO MISS.
"Forever be a student and keep learning, look for resources outside of our profession. Go beyond podiatry mainstream, broaden your scope, and then bring it back and apply it to podiatry and continuously evolve". - Dr Emily Splichal
If you have any questions about this episode, please email me at tf@tysonfranklin.com
I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
It's No Secret with Dr T. Podcast
If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.
Show Sponsor is Podium
If you want to learn how to get an edge over your competitors, receive more Google Reviews, and learn how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page athttps://try.podium.com/podiatrylegends/
02 Jun 2021
152 - Young, Poor & Single with Dr James Kent
00:49:55
Dr James Kent is a Native Texan and the owner of East Texas Foot & Ankle Centres. He believes if you want to have a successful podiatry business, the earlier you start, the better, and there are also three key ingredients: young, poor, and single.
When you're young, you have endless energy. When you're poor, there's only one way up, and if you're single, you have time on your side and fewer commitments.
In this episode, we discuss:
Having good mentors.
The benefits of being young, poor and single.
Why not everyone should work for themselves.
Finding what makes you happy.
Goal setting.
Why you need to be constantly planning and adjusting things as you go.
No harm in lofty goals, and it's okay if you don't make it.
Podiatry can be positive or negative, and it’s all up to you to decide which it will be.
"Most people that work hard also do well in business".
Using Youtube
Dr James Kent has created a very successful Youtube channel, Tyler Foot Clinic, and he uses it to promote his podiatry business; when people ask him, James,what do you do, he can direct them to his YouTube channel.
Currently, his channel has over 12,000 subscribers. Using YouTube allows his patients to see behind the scenes of his business, helping them get to know, like, and trust him.
If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
114 - Dr Rimi Statkus Australian Podiatrist Does DPM Program
00:40:34
Have you ever considered moving to the USA and doing the DPM program? If you have, it's not for the faint-hearted as my guest will explain.
Dr Rimi Statkus received his Bachelor of Podiatry in 2006 from La Trobe University in Melbourne, Australia. Upon graduation, he moved to Hobart, Tasmania focusing on sports medicine and diabetic limb salvage.
He did this for over 6 years before deciding to move to the US to do the DPM program and advance his surgical skills.
In 2016, he completed his Podiatric Medical degree at Midwestern University in Glendale, Arizona, before moving to Chicago to complete his surgical residency at Rush University Medical Center.
My guest today is Tina Rainville from Ontario, Canada, and on this episode, we talk about living and working in remote Northern Ontario. The weather conditions can be extremely harsh during winter, sometimes dropping to minus fifty degrees Celsius (-58 F), which is hard to imagine.
Living in such a remote area, where many patients of her patients are travelling hours to receive treatment, has taught Tina the benefits of running an efficient clinic. She currently owns and operates Rainville Health with her husband Patrick who is also a Podiatrist.
On this episode we discuss:
Why Chiropody is used in Ontario and not Podiatry.
Common foot problems seen in cold climates
Foot injuries related to ice-skating, snow shovelling, kicking ice and designing orthotics for Ice Hockey
Outreach Diabetic Clinics
Why treatment must be made convenient for your patients
The benefits of running an efficient clinic.
5-LEVEL TREATMENT SYSTEM
The 5-Level Treatment System is one of the best treatment systems/ideas I have heard of in years. Patients feet are giving a ranking from one to five, and this ranking system helps determine their fees they, and who should provide the treatment.
For example, patients scoring four or five will be treated by the podiatrist, whereas the Footcare Nurse may treat patients with a one to three scores.
Patients are rewarded for looking after their feet, and this is an excellent motivator for long-term patient compliance and better foot health.
Parting Advice
Be the Podiatrist in your clinic and stop doing everything else. Delegate all the tasks you should not be doing. By maximising your efficiency, you can see more clients, and this also empowers your team.
Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients.
In addition to having excellent biomechanical skills, it's equally important to know how to market these skills. You can have the most advanced biomechanical equipment and have acquired biomechanical skills far beyond any of your competitors, but without a well thought out marketing strategy, it will, unfortunately, go unnoticed.
If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.
Most Recent Review
Amazing For Students Studying
☆☆☆☆☆ “Great podcast, I was told by my lecturer at La Trobe about this podcast as we were discussing my future study after my Masters of podiatry and future study as a podiatric surgeon and this podcast has made me excited for the creativity and experience I will get and different options as a podiatrist. Thank you!”
Pi Diddy via Apple Podcasts · Australia · 05/21/19
28 Apr 2021
142 - Talysha Reeve The Progressive Podiatry Project
00:48:25
Talysha Reeve is the founder of The Progressive Podiatry Project, an online platform that delivers a range of world-leading courses, events and membership subscriptions designed for podiatrists who want to ditch the status quo, excel in managing musculoskeletal pathologies and achieve career success.
Talysha has had a unique career that is continuing to evolve. From musculoskeletal podiatrist to biomechanical clinic owner, to clinical educator, university lecturer and now an injury management specialist and education powerhouse.
In this episode, we also discuss:
The Four Burners Theory: Work, Health, Friends & Family
Work-life boundaries: Things you put in place that are non-negotiable to keep balance.
Helping podiatrists not to lose their passion instead of trying to find their passion.
What are you giving up for success?
If you’re not working on your dreams you're helping someone else reach theirs.
Final Tip
Surround yourself with people that excite you and are excited by your ideas, then follow what excites you.
If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
You can connect with Talysha Reeve on LINKEDIN or one of her Facebook Pages, Kinetic Therapies or P3.
Youtube
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Joseph Frenkel is the owner of Heel Me Podiatry & Wound Care, St Kilda, Victoria. He is a La Trobe University Graduate and completed his Master of Science with a specialty in Wound Healing and Tissue Repair at Cardiff University, and his Professional Diploma of Dermatology at Bond University.
If you've never looked at wound care as an exciting topic or area of interest in podiatry, I think you may change your mind after listening to this particular episode.
On this episode we discuss:
Had a passion for wound care, even as a student
Almost burning out after five years by not following his passion.
The daily ritual of routine nail care, orthotics and ingrown toenails were making him brain dead.
Just cutting toenails felt like a waste of his passion and knowledge, but he is not saying this area of podiatry is not essential.
His big reason to start more study was to re-energise his career, he wanted to be doing something he loved.
Studying at Cardiff University: He knew from day one that this was were he needed to be and wound care was what he was supposed to be doing. He also met a fantastic group of health professionals from different professions with the same interests and passion.
Adding a sub-specialty adds variety to your workload and is a stepping stop to other opportunities.
Podiatric Dermatology
"What got me excited about wound care was the ability to affect change. It has a quite exciting immediacy".
The difference between what we learn about wound care as an undergrad compared to doing a postgrad course.
Ability to think critically
The undergrad course is just a knowledge dump
The postgrad course gives you broader knowledge and hells you make quicker decisions in regards to referrals.
For example, not all wounds are not wounds (Venous Eczema)
The benefits of good referrals between health practitioners
"If you do what you love, it creates opportunities, creates business and it creates energy".
When you share knowledge, it's like a boomerang it comes back to you.
Marketing Doesn't Mean You're Selling Out As A Podiatrist
Marketing is an extension of you. If people don't know about you-you cannot help them, and best of all, you have complete autonomy over how you sell yourself. Marketing professionally or unprofessionally, the choice us yours.
You need to know what you like and what you don't like and then focus on the areas you want.
It's crucial to establish your identity. Not just on who you are, but also what you want to do. Always do what you like and build around this. It's not about having multiple clinics.
The fastest and most efficient way to grow your podiatry business is by using a business coach or mentor. There are many coaching programs currently available, but in my opinion, most are very beige and non-specific.
Please email me. I'd love to be able to help you where I can.
Subscribe To My Newsletter
If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities, please sign up to my NEWSLETTER, and I promise not to spam you with daily emails telling you how awesome I am.
You may also want to check out my other podcast It's No Secret with Dr T., which is a small business and marketing podcast.
Order My Book
It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.
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28 Jul 2023
283 - Book Review #6: BE OUR GUEST by Theodore Kinni
00:37:22
If you want to perfect the art of customer service, then Disney Institute's book, BE OUR GUEST, is exactly what you need to read.
Nothing at Disney happens accidentally, and guests' happiness is their priority. Everyone in health care can learn from this fantastic book. (reviewed by Tyson E Franklin and Carly O'Donoghue from Stepping Out Podiatry).
Hi, I’m Tyson Franklin, and when it comes to one-on-one podiatry business coaching and mentoring, I believe I am the best in the business, and most importantly, I have a proven track record to back me up.
If you’d like to learn more, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a Zoom meeting.
Have you checked out my YouTube Channel – Tyson E Franklin? This is where I uploaded the UNCUT videos of each podcast episode and short career and educational videos.
31 Aug 2022
222 - Practice Resilience with Emily Ball
00:52:14
Emily Ball is the Founder of Active Step Foot & Ankle Clinic Ltd, Hampshire UK, which she started in 2013. Over eight years, she developed a great, profitable business; however, it took an immediate downturn following the shock diagnosis of leukaemia in her 3-year-old in November 2021.
Because Emily was forced to step away entirely from her practice, her business experienced the devastating impact of the absence of leadership on her business.
Emily was quick to learn that there is a big difference between business coaching and business leadership.
It's important for your team to come to you with plans and solutions, instead of only coming to you with problems. That's when you know you've developed true leaders.
Are you looking for a podiatry business coach who coaches differently? If so, consider booking a FREE 30-Minute Discovery Call with me and let's see if we're a good fit.
YouTube
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Podiatry Business Owners Club
Please visit the Podiatry Business Owners Club on Facebook if you want to connect with like-minded podiatrists who enjoy business.
26 Jan 2023
243 - Creating Professional Abundance with Dr Stephanie Oexeman, DPM
00:52:52
Dr Stephanie Oexeman is the owner of Oexeman Foot And Ankle, Chicago, IL. and hosts the She's a DPM Podcast.She specialises in lower limb peripheral nerve pain and injuries and is passionate about helping people with chronic pain and motor function disorders.
In this episode, we discuss the following:
Expanding niches in our field – there are many opportunities to become good in one area.
Ask yourself the following questions:
What are the conditions you read about the most?
If you get a podiatry magazine with twenty articles, what is the first article you're attracted to?
What article do you read past the abstract?
Working together as a podiatry community.
Why she started the, She's a DPM podcast.
Why you need to have an abundant mindset and not a scarcity mindset.
Building your skillset.
We have to STOP podiatrists eating their young.
FINAL TIP: Get comfortable with being uncomfortable.
If you want to connect with Dr Stephanie Oexeman, you will find her on Instagram at @droexeman and on Linkedin. Her email address is droexeman@gmail.com
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists in business? If you are, please email me and let's chat to see if we're a good fit.
By the way, I only work with podiatrists.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips.
It will change how you think about your podiatry business, and there is a 100% money-back guarantee if you do not feel it is worth your investment.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.
09 Feb 2022
193 - Joe Keain Transitioning from Employee to Business Owner
00:38:36
Joe Keain is a co-owner of PodFit Podiatry in Adelaide, South Australia. In the episode, we discuss his transition from being an employee to becoming a business owner in partnership with his former employer.
PodFit Podiatry was not Joe's first employer. He initially worked for a podiatry business providing home care services. After 12-18 months, Joe was ready to leave the podiatry profession, but that all changed when he obtained employment with a business that challenged, inspired and excited him.
We also discuss:
Losing MSK skills.
Enjoyment being part of a team.
How he asked to become a part-owner in the business.
The 12-month transition to business ownership.
The different mindset of an employee compared to an employer.
Leading by example and not cutting corners.
Tip for Employees - Employers, notice if you're doing well and if you're not doing well. You've got to be supportive and add value to the team. Work hard and make sure you do the one-percenters.
Tip for Employers - Don't be afraid to put trust in others and let somebody else into your business.
Also, anyone that leaves a review will go into the weekly draw to win a 45-Minute one-on-one session with me to talk about your career, business or anything else. The topic is yours to choose.
Have you decided to grow your podiatry business in 2022? If you have, let's talk. You can call me directly on 0408671966 or send me an email at tf@tysonfranklin.com, and we can talk further.
Youtube
I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
Competitive Advantage
If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
05 May 2021
144 - Dr Jesse Green Learning from Other Professions
00:52:13
If you're receiving all your business education and inspiration from within the podiatry profession, you could be missing out on some great opportunities. This episode is all about looking outside the podiatry profession and learning from other professions, businesses and industries.
Dr Jesse Green is also the owner of one of the most successful dental coaching companies in Australia, the Savvy Dentist, so his knowledge in all aspects of business is highly regarded and sort after.
In this episode, we discuss:
Learning from other professions and why.
Why most health businesses are very similar.
Asking the question, "how can I make that relevant to me, and how can I be different to everyone else"?
What does a VIP service look like?
Facebook Groups
On Facebook, every profession will have multiple Facebook groups, and you'll find most of them are saying the same thing and giving the same advice. Very few step outside what is expected, and over time they become very vanilla.
Is Your Business Talk-Worthy?
What do you do that makes people talk about your business when they leave? Is there something about your business that is unique or different?
When patients are asked about their day, will their visit with you be talk-worthy?
Love & Hate
When you visit other businesses, pay attention to what you love and what do you hate. With what you love, can you make it work in your business and with what you hate, make sure you're not doing this yourself.
Disneyland
If you're going to look outside your industry, look at organisations that are very successful at what they do, such as Disneyland.
If you're a little apprehensive about making a change, that's normal. It takes courage to make the changes you know you need to make.
But, you can always change back if it doesn't work for you. Changes are never set in concrete.
"A good idea at the wrong time is still a bad idea" - Dr Jesse Green
Know Your WHY
It will help if you keep reminding yourself why you're doing what you do because it can be easy to get bogged down in the day to day grind and lose sight of this.
The power of WHY - It’s the fuel that keeps you going
Final Tip:
Always be looking around you and observe what you like and what you don’t like and keep asking. "how could I apply that in my business"?
If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Youtube
If you're interested in watching the UNCUT video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.
231 - USA 2022 My Travel Takeaways with Tyson E Franklin
00:51:43
This week's podcast episode is a solo show where I review my most recent USA trip, visit Interstate Music in Wisconsin, a few cool Podiatrists in Illinois, and attend my favourite business event on the calendar, Business Black Ops in Tempe, Arizona.
I also approached this holiday (work trip) with a different mindset; I approached it with the intent to learn something new or experience something new every day...AND I DID.
To read more detailed notes, please visit my website
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.
011 - Nick Knight We All Benefit By Working Together
00:35:09
Nick Knight is the owner of NK Sports Podiatry based in the south of England. His business focus is on rehabilitation, gait analysis and orthoses, and he is on a mission to help the podiatry profession grow. Nick believes that all podiatrists benefit when they work together, not in opposition to one another.
On this episode we discuss:
4:10 - His journey into podiatry. Initially, he was headed towards a military career, then physiotherapy, only because he did not know what a podiatrist was, but as soon as he did, podiatry was always going to be his career.
7:12 - From day one Nick knew he wanted to go into the sports and musculoskeletal aspects of podiatry
9:30 - Being involved in the 2012 Para-Olympics lead to his first job in a private clinic with Trevor Prior.
12:25 - Being a sports person is not about your age, it's about being active. NK Sports Podiatry motto, "Get Active, Stay Active."
14:20 - Your business name is important, but the brand that you attach to it is far more critical.
15:12 - Get out to sporting events and offer your services. This is the best way to learn and to be seen. To improve your education use your holidays and visit other podiatry businesses.
18:50 - Being involved in sports builds understanding.
It's important to be active yourself if you want to work with sportspeople. You don't have to perform at the same level as your patients, but it helps you understand their thinking, the struggles they go through, and you will have more empathy.
27:25 - Benefits of doing research in his own clinic and developing his own data.
If you have any questions about this podcast, please email me directly at tf@tysonfranklin.com, or you can contact Nick at nick@nksportspodiatry.co.uk, or connect via Facebook and Twitter at NK Sports Podiatry.
Podiatry Legends Facebook Page
I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.
Podcast Reviews
If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.
Most Recent Review
JUST AMAZING STUFF ☆☆☆☆☆ “I love Tyson’s podcasts. His questions are always great, and he has a real rapport with the guests, which helps to produce such spot-on takeaway information. Keep up the good work!” J A Squib via Apple Podcasts · Great Britain · 02/21/19
If you're looking for additional business, marketing and management tips you may also enjoy my other podcast; It's No Secret with Dr T.
03 Mar 2022
196 - Emily Haworth & Sean Savage Engaging the Podiatry Profession
00:51:43
Emily Haworth and Sean Savage met via Irish and Northern Irish social media platforms. Emily is passionate about the high-risk foot, whereas Sean's interests are in sports and biomechanics.
Even though they have different interests, they immediately realised they shared the same passion for passing on skills and inspiring the progression of the podiatry profession.
278 - What Are Your Patients Saying About You with Tyson E Franklin
00:09:41
After every podiatry visit, you need to know that your patients will be headed to one of five places; straight home, back to work, catching up with friends, seeing another health professional, or heading to their lawyer's office, and when they do, how will they describe their podiatry experience?
Will they say you were FINE, TERRIBLE OR AWESOME? Most patients will not run around town singing your praises if you are fine, but they will talk about you if you're terrible or awesome, so you're better off being awesome.
Hi, I'm Tyson Franklin, and when it comes to one-on-one podiatry business coaching and mentoring, I believe I am the best in the business, and most importantly, I have a proven track record to back me up.
If you'd like to learn more, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a Zoom meeting.
Podiatry Business Owner's Club
Are you a podiatrist or podiatry student with an interest in business?
Kieran Carew specialises in CADCAM technologies and postural biomechanics and is the Director of Foothealth UK Ltd. During the COVID-19 pandemic, he developed Pathology Based Orthotics, which is an alternative to custom-made orthotics and perfect for podiatrists using Telehealth.
How his story began
Kieran Carew has always had a passion for sports and fitness, and it was his sporting passion that introduced him to the podiatry profession. While playing Hurling, he developed severe shin splints, and his doctor referred him to a podiatrist.
After his initial assessment, the podiatrist prescribed orthotics.
Kieran openly admits he had no idea what a podiatrist was and when he was first handed his orthotics he felt violated. How could something that looked just like a shoe-innersole cost so much?
Well, to his surprise, the orthotics cured his shin splints. Because of his engineering background, he needed to investigate further how a simple-looking device could have such a dramatic, positive effect on his lower limb biomechanics.
On this episode we discuss:
Plastic engineering
Cadcam and 3D printing
Why orthotics are only part of the solution
What are Pathology based orthotics?
Visit your lab and observing their orthotic manufacturing process.
Why he started weekly webinars: To register and learn more send an email to info@foothealth.eu
"The success of an orthotic is not how you make the orthotic; the key driver comes from the knowledge of the practitioner and how they share that knowledge with the lab."
Final Tip
Update your knowledge. Not every MSK or Biomechanical problem needs orthotics; you can influence change through exercises, and not every orthotic need to be custom-made, sometimes a simple over the counter device is all that is required.
If you have any questions after listening to this episode, please send me an email at tf@tysonfranklin.com, or you can contact Kieran at info@foothealth.eu
Podiatry Business Coaching & Mentoring
If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle.
Marketing - You need a well thought out marketing strategy, not just more tactics.
Systems - You need systems that will support your marketing strategy and your team.
Team - You need to develop a team culture that makes your work-life balance easier, not harder.
Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits.
If you want to know more, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat to see if I can be of assistance.
Newsletter & Events
Please sign up for my NEWSLETTER if you'd like to know more about upcoming EVENTS. I promise not to spam you with daily emails telling you how great I am.
If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
Facebook Group: Podiatry Business Owners Club - This is for podiatry business owners and budding business owners, and the place where I will be adding my video marketing tips.
Facebook Page: Podiatry Legends Podcast - This is where I post each podcast episode and information regarding my guests.
27 Jun 2023
273 - Persistence & Resilience with Tyson E Franklin
00:11:30
A few years ago, I was asked to present a keynote speech in Cairns titled Persistence and Resilience, and in this episode, I want to discuss three key points from my talk that I feel are worth highlighting.
When bad things happen, you can use it as an excuse for failure or a reason to succeed. I always chose the latter.
Don't lose sight of your WHY, and ask yourself on a regular basis, why do you do what you do?
What is it that drives you? Usually, it's not money.
NEXT EVENT
If you want to recession-proof your podiatry business, consider attending the Work Smarter, Not Harder event I am doing with Jonathan Small on the 21st and 22nd of July. For booking details, please visit https://www.tysonfranklin.com/events
228 - Comprehensive Treatment of Hallux Limitus with DL Walker
00:50:58
Comprehensive Treatment of Hallux Limitus: Myofascial, Musculoskeletal & Mental Considerations.
Hallux Limitus can be a debilitating and painful condition, progressively worsening if left untreated or treated incorrectly, and my guest, DL Walker, is a Corrective Manual Therapist specialising in foot and ankle dysfunctions.
In this episode, DL will explain her approach to successfully treating hallux limitus and how you can immediately apply this knowledge to your patients.
We also discuss:
Why it is important to get to the root cause of hallux limitus.
When it hurts is more important than how much it hurts.
Predisposing Factors: Biology versus Functionality.
Why do you need stability in order to have mobility?
Release, Realign and Reinforce the joint.
What is Functional Manual Therapy?
Are you looking at a restriction problem or a stability problem?
Five important processes:
Reduce Inflammation
Protect the joint
Stabilisation
Mobilisation and release of connective tissue around the joint.
Adjust the mindset.
If you would like to connect with DL Walker or learn about any of her upcoming courses, please visit www.dlwalkerconsultant.com
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.
332 - The Lower Limb Conference with Cameron Bennet
00:33:11
In this episode of the Podiatry Legends Podcast, host Tyson Franklin welcomes guest Cameron Bennet to discuss The Lower Limb Conference in Brisbane on November 2nd and 3rd, 2024.
Cameron shares the inspiration behind creating this independent conference to provide practical skills and insights for podiatrists and other professionals involved in lower limb care.
The episode covers the lineup of speakers, including experts in ultrasound, shockwave therapy, injection therapy, and more. They also discuss event logistics, sponsors, and the benefits of attending this groundbreaking conference designed to move the profession forward.
To learn more, please visit www.TLLC.net.au, or you can reach out directly to Cameron Bennet on LinkedIn. Also, don't forget to use the BOOKING CODE: Tyson15 to get a 15% Discount
If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I’m here to help in any way I can. You have everything to gain and nothing to lose.
I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
Today, I am joined by four podiatry students from the Queensland University of Technology, Brisbane. The purpose of this episode was to better understand what they have learnt so far and how it feels to be heading into their final year of study and then finding employment.
How exciting is it, knowing you’ve only got one year to go?
What part of podiatry are you enjoying the most?
Which parts of the profession excite or concern you?
What type of work are you looking for when you graduate?
Will you stay in Brisbane?
Have you considered working overseas?
Do you wish there were areas of podiatry that you got to spend more time on at University?
Towards the end of the recording, I let them turn the table on me to ask a few questions.
If you have any questions about this episode, please email me at tf@tysonfranklin.com
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists in business? If you are, please email me and let's chat to see if we're a good fit.
By the way, I only work with podiatrists.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips.
It will change how you think about your podiatry business, and there is a 100% money-back guarantee if you do not feel it is worth your investment.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.
21 Feb 2024
315 - (Part 1) Group Perspective On Good, Bad and Difficult Patients
00:52:13
Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences, and as expected, some podiatrists agreed wholeheartedly, and others did not agree.
This prompted getting a broader perspective on this topic by producing a group episode with eight guests, split over two episodes – This is PART ONE.
It’s important to note that my guests’ comments are their opinions based on individual beliefs, values and personal experiences; no one is right or wrong, and you have the right to agree or disagree with their comments.
If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.
During our call, I will explain the Thriving Podiatry Business Model, which I’ve developed over many years. After we talk, I guarantee you will have more clarity on what is best for you and your business.
“I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top-quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve a work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.”
Simon Bartold has worked with elite athletes for more than three decades, been to four Olympic Games, lectured in 42 countries on footwear and clinical biomechanics, and worked extensively with Asics and Salomon, so it's not surprising that his membership group, Bartold Clinical is the go-to sports medicine educational platform for podiatrists and other health professionals.
“Online education sites are a dime a dozen these days, so, if you are about to spend some money, you want to make sure you get the very best!” — Simon Bartold.
On this episode we discuss:
The amount of hard work that goes into a membership group.
Why Bartold Biomechanics evolved to Bartold Clinical.
Delivering quality CPD.
The importance of finding your niche.
The frustrations with some research that cannot be applied in a clinical situation.
Why the only way to know something is to ask the question.
Why the educational landscape has changed
Covid has taught us what you can now do with virtual education. This style of education is growing because you get more bang for your buck.
Conferences will be smaller and more specific, and people will attend because they are interested in the subject.
"At conferences, speakers should be mentors and should be interacting more with attendees after their presentations".
Final Tip
You have to be passionate. You need to have a vision if you want to start your own membership group and you’ve got to dedicate time and a lot of effort.
081 - Jonathan Small Don't Live In The Land of Low Fees
00:48:55
My guest Jonathan Small is a UK based podiatrist, and he believes that you should be charging what you're worth, and nothing less. You should also stay away from theland of low fees because it is a dangerous place and nothing good ever comes from it.
If you want to have a financially viable podiatry business, you've got to set your fees correctly. You should never set your prices based on what your competitors are charging.
Why podiatrists don't value the service they provide.
Fee mindset
When you charge higher fees, you also have to start delivering on service
COVID-19 is showing why having low fees is not a good business move and is damaging long-term.
Cashed up podiatrists who charged correctly and now have a cash reserve will ride out this pandemic comfortably.
When you charge more, you can provide better services, do more CPD, etc.
Higher fees are a reflection of the value of the education you provide to your patients - What is the value of the solution to the patient?
The public perception of professionals that charge higher fees (Surgeons, Lawyers...why not Podiatrists)
"My approach is that if a patient comes to me with a foot problem that I can fix it as well as a surgeon can fix why should I charge any different to that surgeon?"
Reboot Your Podiatry Business
NOW is the perfect opportunity to reboot your podiatry business because patients are taking their health far more serious since COVID-19.
So if you think outside the box, there are real opportunities to be had.
Being Busy Is Not A Sign of Success
If you want a successful business, you need to free up time from your diary so you can work on the business.
Therefore you need to get rid of some patients by increasing your fees or take on another employee to see those patients for you, so you have time to work on the business.
Saying you do not have time is not an excuse, especially now.
Marketing
You have to get your marketing systems set and working correctly and to do this right it takes time, which is why you need to free up the time you're spending with patients.
If you don't like working on the business and working on your marketing that fine, you just need to get someone who does like it, or you should work for someone else. Business is not for everyone.
You need to work:
On the business
In the business
And away from the business (time off)
"When you have a good marketing strategy, you create a steady stream of new patients, and this is what makes your business safe and successful".
Final Tip
Make a decision not to live the land of lower fees. Decide that you're going to be the Ferrari of foot care. You will lose patients, but if you have a good marketing strategy, you will quickly fill that void.
You can also connect with Jonathan on Instagram @footmanj12.
Facebook Page & Group
Facebook Page: Podiatry Legends Podcast - This is where I post each podcast episode and information regarding podiatry events around the world.
Facebook Group: Podiatry Business Owners Club - This is for podiatry business owners, and where I will be adding my business and marketing advice and videos.
One-On-One Coaching & Mentoring
If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at tf@tysonfranklin.com and let's see where I can you.
Newsletter & Events
Please sign up for my NEWSLETTER if you'd like to know more about upcoming EVENTS, I promise not to spam you with daily emails telling you how great I am.
If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
204 - Patient Centred Practice with Dr Nicole Graf Freels
00:48:41
Dr Nicole Graf Freels is the owner of Lexington Podiatry in Kentucky, USA, and she is a true inspiration and trailblazer when it comes to doing things differently. She has developed a business that is 100% patient-centred and focused on every touchpoint.
This care and attention to detail with her patients is why her business has 1745 Google Reviews with a 4.9 Star-Rating.
In this episode, we discuss:
Developing team culture and making sure every new team member fits as they should.
Making an effort to make every patient feel special.
VIP - Very Individualised Person
It doesn't always take a lot of money to make a patient feel special, it just takes a lot of intention, planning and management.
Treat your team as good as you treat your patients and keep them happy because everyone is hiring.
Benchmarking and setting up consistent protocols.
What is Mod Pod?
Mod Pod is short for Modern Podiatrist, a hand-crafted product range designed for podiatry patients.
When Nicole was younger, she spent a lot of time with her Grandfather, who was also a podiatrist, and she would help him make foot care products for his patient using natural ingredients.
With marketing, you have to be authentic, and it has to be you.
Podiatry Advising & Mentoring
Have you decided to grow your podiatry business this year? We should talk and see if I can be of some assistance if you have. Please call me on 0408671966 or email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page.
If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.
30 Dec 2021
187 - Jay Harris Time & Space with the Inspired Man
00:39:34
Jay Harris is the Inspired Man. He is a Life Strategist, Small Business Owner, Lifestyle Entrepreneur and Coach, and he's living the dream one and a half hours north of Sydney in Avoca Beach.
He surfs every day and loves hanging at the beach with his wife and two kids. He runs two businesses; an office fit-out and renovation company called The Space Invaders Fitout Co. and a coaching business called The Inspired Man.
Sit back, relax and enjoy this episode.
"You need to create a space that inspires you and make you want to be there".
You can email Jay directly at jay@jayharris or connect with him socially on Facebook, Instagram and Linkedin @jayharris247 or @thespaceinvaders.
If you have any questions or want to learn more about how I can help grow your business, please call me on 0408 671 966, send me an email at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar and schedule a face-to-face Zoom meeting with me.
I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
Competitive Advantage
If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
08 Jun 2023
268 - The American Academy of Podiatric Sports Medicine with Dr Michael Donato
00:59:29
Dr Michael Donato is the current President and Fellow of the American Academy of Podiatric Sports Medicine. In this episode, he discusses his career progression in podiatry, his love of sports and biomechanics and how he became involved with the AAPSM. He also shares some great insights and advice that every podiatrist should take on board.
He has been a co-owner of Rappahannock Foot & Ankle Specialists in Fredericksburg, Virginia, since 2002.
I said to myself, this is what you love to do, so why are you not doing more of it everyday.
Legendary Tip
Whatever way podiatry is going, go the other way. Don’t follow the crowd, do what you want to do. Do what makes you happy.
If you have any questions or feedback about the episode, you can email tyson@podiatrylegends.com, or if you would like to work with me one-on-one, please email tf@tysonfranklin.com.
12 Jan 2024
309 - Medical Mission Work in Honduras with Dr Jessica Knight DPM
Dr Jessica Knight, DPM, is a foot and ankle surgeon at Northwest Community Medical Group, Chicago, where she specialises in limb lengthening, deformity correction, and limb salvage of the lower extremities.
When she is not in private practice, she volunteers and does medical mission work in Honduras for the treatment of children with congenital birth abnormalities such as club foot, coalitions, and fibular hemimelia.
This episode is a very inspiring story about balancing your career and family life, learning to say YES when an opportunity arises, and putting your ego aside for the greater good.
Do You Think Differently from the Average Podiatrist?
If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.
My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, "This is mine".
If this sounds like you, we should talk. You can visit my website, www.tysonfranklin.com or follow the link below to my calendar, where you can easily schedule a free 30-minute Zoom call with me.
I guarantee that after we talk, you will have far more clarity on what is best for you and your business.
300 - How I Established A 100% Biomech Clinic with Hayley Paterson
00:42:05
This milestone 300th episode of Podiatry Legends features host Tyson Franklin and guest Hayley Paterson of Foundation Podiatry in Townsville, Queensland. Hayley traces her inspirational 19-year journey from a new graduate to a successful business and clinic owner.
We learn how she initially worked with Tyson in Cairns because she wanted to work in Regional Queensland; then, after two years and with his guidance, Hayley set up her own podiatry business and, after several years, eventually found her niche in biomechanics.
Hayley shares the ups and downs of business ownership, building her team, mentoring new podiatrists, and staying resilient when things do not always go to plan. Haley proves that you can create a successful business on your own terms with passion and perseverance.
Even with all her business success, Hayley still considers herself a born practitioner and less of a business owner, so she can struggle to wear both hats.
Tyson and Haley's camaraderie reminds us that mentors often learn as much from their mentees.
Are you looking for an exciting opportunity to expand your brand's reach and connect with a targeted audience of smart podiatrists? Look no further; the Podiatry Legends Podcast offers a unique platform for sponsors to connect with an audience of passionate and engaged podiatrists worldwide. TELL ME MORE
PODIATRY BUSINESS COACH
Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry.
I have a proven track record of helping podiatrists excel in business, but let's chat before you commit to anything else. All you need to do is email me at tf@tysonfranklin.com or visit my ONLINE CALENDAR to schedule a FREE 30-minute Zoom meeting.
Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future.
UPCOMING EVENTS
If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS.
Are you a podiatrist or podiatry student with an interest in business?
If you are, all you need to do is answer three simple questions to join my Facebook Group – PODIATRY BUSINESS OWNERS CLUB.
08 Sep 2022
223 - AFTER the Richie Brace with Dr Doug Richie
00:46:10
Before inventing the Richie Brace, Dr Doug Richie was content growing and developing his sports podiatry practice; however, that all changed when podiatrists started using it to treat Post Tib Dysfunction.
In this episode, we discuss:
What happened AFTER the Richie Brace was invented.
The changes it made to his career.
How he pivoted and embraced this change to create a booming podiatry business that was no longer sports-focused.
The positives of changing your patient demographics.
Reinventing yourself, which many podiatrists do about 15 years into their careers.
Leaving your EGO at the door.
How did the Richie Brace become so popular?
It was all by accident; there was no self-promotion. Dr Doug Richie was unexpectedly invited to speak at many conferences and, along the way, developed a series of educational lectures and workshops on the correct use and application of the Richie Brace and Post Tib Dysfunction treatment.
If you have any questions, please email me at tf@tysonfranklin.com and if you're looking for a Podiatry Business Coach that thinks differently, visit my website, tysonfranklin.com
02 Feb 2024
312 - Jason Feifer is the Editor in Chief at Entrepreneur Magazine
00:30:14
Have you ever considered why, sometimes, your effort isn't enough? You can work your ass off, and you will not get what you're looking for.
In this episode, Jason Feifer, Editor in Chief at Entrepreneur Magazine, a magazine entrepreneurs read to gain insights into building their businesses and careers, will shed light on this question and many others.
Sometimes, massive mistakes can be turned into positives. For example, Smedberg's Farm, in Maine, USA, is the home of the LOBESTER.
Banging your head against a wall will not turn that wall into a door. But if you shift that effort into something more constructive and realistic and fits better with your skill sets and the resources available, it can create something just as good.
Content creation
When you produce content, you're not creating it for yourself; you are making it for an audience, so you better understand that audience, how to serve them, and how you can deliver it in a way that no one else can.
Stop Doing What People Hate
This is a quote from Jesse Cole: 'Stop doing what people hate'. Every business does things people hate, and they think it's ok because that's how things have always been done.
Think about it and make an effort to eliminate them. Why would you do it to your clients if it annoys you when dealing with other businesses?
Final Tip
Treat your time like your most valuable resource. You don't spend money at total random, and you should not spend time at total random either.
Consider subscribing to Jason's weekly newsletter - One Thing Better.
Do you have questions about your podiatry business, team, personal goals and career direction?
If you do, I'm here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
A podiatrist I spoke with recently made an extra $40,000 by following my advice from the 30-minute free Zoom call. You have everything to gain and nothing to lose.
220 - (Part 1) Medico-Legal Aspects of Practice & Dispute Resolution with Dr Cam Wareham
00:50:59
Regardless of how competent you are, there is still a real possibility that one day a patient could blame you for their pain and suffering and want to take legal action against you.
Dr Cam Wareham is known to many in Australia and the UK as a Consultant Podiatric Surgeon and Professor in Healthcare for the University of Sunderland. He previously was Head of School at the University of Western Australia.
In addition to this, he has a Master of Law in Dispute Resolution and in this episode, we're going to dig into his knowledge in the area of medical-legal aspects of podiatry and what he does as a medical expert in legal cases.
Topics of Discussion:
What is negligence and what is not?
Balance of probabilities.
Duty and standard of care.
Some patients are more high-risk than others.
The power of communication.
Dispute Resolution and Arbitration.
Top Three Reasons Patients Sue:
They don't want what happened to them to happen to anyone else.
They want an apology and want to understand why it went wrong.
Compensation.
Dr Cam Wareham also explains two real-life examples. One is a patient with an ingrown toenail, and the other is a patient with heel pain.
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
Business Coaching
Are you looking for a podiatry business coach who coaches differently? If so, consider booking a FREE 30-Minute Discovery Call with me and let's see if we're a good fit.
YouTube
Are you SUBSCRIBED to my YouTube Chanel? This is where I upload all the UNCUT videos from my podcasts and other short educational business tips and ideas.
Podiatry Business Owners Club
Please visit the Podiatry Business Owners Club on Facebook if you want to connect with like-minded podiatrists who enjoy business.
04 Mar 2024
316 - (Part 2) Group Perspective On Good Bad and Difficult Patients
00:54:22
Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences. As expected, some podiatrists agreed wholeheartedly with my comments, while others did not agree, which was great.
This prompted getting a broader perspective on this topic by producing a group episode with eight guests, split over two episodes – This is PART TWO.
It’s important to note that my guests’ comments are their opinions based on individual beliefs, values and personal experiences; no one is right or wrong, and you have the right to agree or disagree with their comments.
If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.
During our call, I will explain the Thriving Podiatry Business Model, and I guarantee, after we talk, that you will have more clarity on what is best for you and your business.
Testimonial:
“I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top-quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve a work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.”
113 - Dr Sami Tabib Podiatry In the United Arab Emirates
00:37:12
Dr Sami Tabib is a podiatrist based in the Dubai and Abu Dhabi in the United Arab Emirates. He obtained his DPM degree from the New York College of Podiatric Medicine, and he always had a goal to take his podiatric skills to the UAE, which he did 18 years ago.
Sami is also the clinical director for the fit feet program at the Special Olympics in the UAE, and more recently he has been appointed assistant clinical professor at the University of Sharjah, College of Medicine.
If you're a tennis fan, you'll love this book. If you're not a fan of tennis but a lover of sport and stories about overcoming obstacles to reach your goals and dreams, you will also enjoy what Ash Barty says. However, if you do not like sports, there's a big chance this book is not for you.
This book is a tennis story, a family story, a teamwork story and a story of a dream fulfilled.
Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists excel in business? If you are, please email me and let's chat to see if we're a good fit. You've got nothing to lose.
Unlike most business coaches, I only work with podiatrists.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook to connect with like-minded podiatrists who enjoy business.
21 Jul 2021
163 - Paul Griffin Diversifying Outside of Podiatry
00:45:52
Paul Griffin is an outside-the-box thinker and believes the skillset we possess as podiatrists is quite unique and can be utilised in many areas.
Paul graduated from Curtin University, Western Australia in 1998. He ran two podiatry businesses, each with a different clinical focus and in 2009 decided to move away from clinical podiatry to explore a diversified career.
Paul currently splits his time running the education site, Bartold Clinical and is a director of Osaka Footwear Singapore.
In this episode we discuss:
Results based practice.
The credibility we have as podiatrists.
Footwear innovations and trends.
Building shoes for Osaka Footwear leading up to the Tokyo Olympics.
Podiatrists are the ultimate footwear reviewers because we get to see how the shoe actually performs with patients (the end-users).
Reading the play and learning where to position yourself.
Part-time podiatry is a real opportunity.
Final Tip
Buy yourself some time to do other things, which means making sure you have time in your schedule to make sure it happens. If you try and add it on top of what you're already doing you’ll burn out.
Explore what your character is looking for. It could be art, business or other projects, and then make sure you position yourself in that community so you can have those worthwhile, weighted discussions.
Always surround yourself with people that will bring the best out of you.
If you have any questions about this episode, one-on-one business coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
You can also connect with Paul via the Bartold Clinical website.
If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
331 - The Leap from NHS to Private Practice with Funmi Obi
00:44:14
Today, I am thrilled to have Funmi Obi from ChilternWellbeing Foot and Ankle Clinic in Hayes, UK. In this episode, Funmi shares her inspiring journey from working within the NHS to establishing her successful private practice.
Funmi's story is one of resilience, passion, and the pursuit of excellence, offering valuable insights and motivation for podiatrists at any stage of their careers. Whether you're contemplating a similar transition or simply seeking inspiration, this episode is packed with wisdom and practical advice.
If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I’m here to help in any way I can. You have everything to gain and nothing to lose.
I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
016 - Kristi Boles Allied Wellness & Fundamentals of Healing
00:37:15
At thirty years of age, Kristi Boles had the world at her feet. She was married with children and was running nine successful podiatry practices in Victoria, Australia; however, her health took a sudden downward turn resulting in heart surgery and a very long lay off from running her businesses. She was also diagnosed with Marfan's Syndrome.
On this podcast episode, Kristi openly talks about her sudden, unexpected health issues and also how she has transformed her own life, and that of her patients by being more aware of the fundamentals of healing and good health.
Taking Wednesday's Off
Kristi takes off every Wednesday to rejuvenate, work on her business, with her team member and focus on business mentoring. She gets excited on Tuesday afternoons knowing she has the next day off.
She was running nine podiatry businesses and working full time herself, which lead to burnout and aorta dissected. This health scare began her journey about better health and bringing this knowledge into practice.
When you have a health scare, you get a whole new perspective about being a mother, a wife and a business owner. It doesn't take long to work out your priorities.
This was when Kristi decided to consolidate her businesses and integrate nutrition into her life and businesses systems.
It's All About Good Communication
After her doctors gave her the all clear to go back to work Kristi realised they never listened to how she was feeling.
Yes her heart was fine, but no one asked about her diet and overall health and wellbeing. She was not drinking enough water, had high stress, and even though she was eating well, she was missing the fundamentals of good health.
She had migraines, fatigued, no energy to last the full day and needed an afternoon sleep.
With good communication, you can set better treatment plans, and after listening to your patients, you will also know if they are capable of doing it.
Journey of Self-Education
So many people with chronic problems:
Don’t have resources
Do not understand the fundamentals of healing
Need assistance in making better decisions themselves
It is a tool for practitioners to use with their patients and it's an evidence-based program, and it stays within the scope of practice. It's used as:
A screening tool
Patient education booklet
Patient diary
Patient referral tool
Resource library
If you're interested in using the program use Promo code PODLEGENDS discount
As health practitioners, we’re all singing the same tune, which is why we all need to be working together for the patients' benefit. It shows we care.
Keeping Patients Accountable
When you check in with your patients about their hydration and diet, it will make them more conscious, and they will make an effort to do the right thing and improve. It's about empowered patients.
Patients will start making the decisions themselves and success leads to more success. It also has a mirroring effect; we become that role model as well.
Number One tip
Truly listening to your patients is where it all starts. They know their body better than you, but it begins by asking the right questions.
If you have any questions about this episode, podiatry marketing or one-on-one business mentoring, please email me at tf@tysonfranklin.com
If you want to spend the day with me learning more about marketing and How To Apply The Six Pillars of Marketing To Grow Your Podiatry Business you need to visit the OSGO WEBSITE to get your tickets. Tickets.
Podiatry Legends Facebook Page
I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.
If you'd like more marketing and management tips for your podiatry business check out my other podcast; It's No Secret with Dr T.
If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.
Most Recent Review
Love it! ☆☆☆☆☆ I’m really enjoying this Podcast. It’s great to hear the back stories of Pods from all over the world. Some of them I know, some I have heard of and admired from afar, and some are new to me. They have all been so interesting and shared some valuable pearls of wisdom. Thanks, Tyson, such a great idea. What an awesome profession Podiatry can be. Wazabon via Apple Podcasts ·Great Britain ·03/15/2019
27 Jan 2021
123 - Dr Jim McDannald The 5 Elements of An Online Presence
00:45:53
Dr Jim McDannald has practised podiatry in both the United States and Canada and gradually shifted careers from podiatry to online marketing over a number of years. This led to digital roles at Rio in 2016 with the Canadian Olympic Track & Field team and fitness technology company, Polar.
After talking with a few colleagues frustrated by bad experiences with digital marketing agencies, he combined his two areas of expertise to start Podiatry Growth.
Now, he helps podiatrists understand their online opportunities and provides digital marketing services.
On this episode we discuss:
His transition into online marketing
Colleagues frustrated with large digital agencies who do not understand podiatry.
Having a digital marketing plan and knowing your ROI
not going with the online-flow because everyone else is doing it.
"You need to measure what you're doing, know what’s going on, and have a baseline of knowledge so online marketing is not a complete blind spot".
Ask yourself these questions:
Who are you?
Who are you treating?
What type of practice do you want?
What type of patients do you like?
What do you want to do most?
After asking good questions, you may find that offline marketing is a better option for your business.
5 Elements of An Online Presence
FOUNDATION: You need a strong foundation. It used to be your clinic location, but now it’s your website. Social media is good, but you don't own the content, you need to Pay to Play. After your website, it's important to set up your profile on Google My Business.
SEARCH: Both paid and organic forms of search are important. Your goal is to have the best page for the particular topic potential patients are searching for, and you want to keep them on your page as long as possible. Adding a video keeps them on your page longer.
REPUTATION: It's important to understand that information about you, and your podiatry business is not just on your website and on your Google My Business page, it’s also on other platforms, so you need to monitor these, especially Google Reviews.
COMMUNICATION: Your database of your patients is an untapped educational goldmine. Use educational newsletters to explain the benefits of your practice to your patients. Share information about yourself, your community, it humanises you. Use emails.
PROMOTION: It’s a form of advertising, but it's important to do the first four elements. You’ve got to get in front of your ideal patient, and Facebook ads are an easy way of targeting them. In your ads, use photos of you treating your ideal patient. It’s about positioning yourself in that space/area/market as the go-to podiatrist. Use photos, videos, content about that subject on your website and other places.
When you're first starting out in business, you may be doing a lot of shoe-leather marketing, but as you get busier and run out of time, online marketing methods may be more helpful.
Final Tip
Don’t try and do everything yourself, get help from others, like a business advisor or coach; you will progress much faster. You need to find a group or groups of people where you can continually learn.
This episode was sponsored by PODIUM and to learn more CLICK HERE.
My Next Event - Podiatry MarketingWorkshop 2021
Over the past thirty-plus years, I have opened, sold, relocate and taken over more than 20 podiatry businesses, so when it comes to marketing a podiatry business successfully, I know what works, and what's a waste of time and money.
During this 4-hour workshop, I will explain, step-by-step, how I took a small podiatry business with one consultation room from $0 to $402,000 in the first 12-months.
With this information, you will have a competitive advantage over your competitors.
221 - (Part 2) Medico-Legal Aspects of Practice & Dispute Resolution
00:47:57
Did you know podiatrists under investigation perform at 45-55% of their capacity? And are you aware that your consent form does not immediately protect you? In part two, Dr Cam Wareham digs deeper into the medico-legal aspects of practice, how it can affect you professionally and steps you should take to avoid being sued.
In this episode, we discuss:
Are universities to blame?
The problem with sticking with treatment modalities that don't work.
Delayed Suffering.
What do you do if there is a payout and you've been found responsible?
The emotional rollercoaster.
How to psychologically survive.
Note taking the right way, so the patient fully understands what treatment you are undertaking and the full extent of complications.
Why a consent form is not good enough?
The dispute resolution process.
Vicarious Liability and why employers need to have standard operating procedures.
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
Business Coaching
Are you looking for a podiatry business coach who coaches differently? If so, consider booking a FREE 30-Minute Discovery Call with me and let's see if we're a good fit.
YouTube
Are you SUBSCRIBED to my YouTube Chanel? This is where I upload all the UNCUT videos from my podcasts and other short educational business tips and ideas.
Podiatry Business Owners Club
Please visit the Podiatry Business Owners Club on Facebook if you want to connect with like-minded podiatrists who enjoy business.
23 Mar 2023
252 - The 10 Most Important T's in Podiatry with Dr Bharti Rajput
00:44:13
Doctor Bharti Rajput is an award-winning Podiatrist and Healthcare entrepreneur based in Scotland. After graduation, she pursued a PhD in Biomechanics, specialising in human movement analysis.
Her Late Majesty Queens Elizabeth III awarded her an MBE for outstanding podiatry service to the community, and she received her medal at Buckingham Palace in 2018 from King Charles III.
In this episode, Bharti discusses the ten most important T's in podiatry and why they are all important for our careers and the podiatry profession.
The 10 T's
Title of the profession. We need to reduce confusion in the community.
Training Years at the point of graduating.
Taking care of oneself every day.
Taking time off to enjoy life.
Nurture your team's Talent.
Taking care of your team.
Tiered Care Structure.
Setting new Trends.
Ditch Toxicity.
Total care of the patient.
Bonus - take time out to enjoy a cup of tea.
Below is Bharti's Indian Masala Chai recipe. Masala tea is a blend of black tea with spices believed in ancient Indian traditions to help boost your immune system.
Step 1:
Take a mug of water and a tea bag (for each cup of tea) and tip into a pan and place onto the stove (hob) for 3-4 minutes
Step 2:
In a pestle and mortar, put in a cardamom pod alongside cinnamon, clove, black peppercorns and even ginger and bash to help release the oils - a lot of families grind this down in a blender in advance and store it in a jar ready to use as needed
Step 3:
Allow the tea to have released its colours before lowering the heat to a gentle simmer and adding 1/2 a teaspoon (per cup) of this spice mix.
Step 4:
Stir approximately two tablespoons of milk (per cup) and allow to simmer for 3-4 minutes until you get the strength of tea you desire.
Step 5:
Turn off the heat and leave to infuse for a couple of minutes
Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists excel in business? If you are, please email me and let's chat to see if we're a good fit. You've got nothing to lose.
Unlike most business coaches, I only work with podiatrists.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook to connect with like-minded podiatrists who enjoy business.
YouTube
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips.
16 Apr 2021
139 - Would You Like Fries with That?
00:13:37
What can podiatrists learn from the fast-food industry? It seems a lot.
About 30 years ago, McDonald's employed a new strategy to consistently offer every customer an add-on to each burger item on their menu. There was no customer assessment or thought process as to would the customer say yes or no, or can they afford the add-on, or even if they wanted it, instead, DO YOU WANT FRIES WITH THAT became the mantra for every McDonald’s employee taking an order.
307 - The Difference Between Bad and Difficult Patients
00:10:55
In this episode, I explain The Difference Between Bad Patients and Difficult Patients…. If you hang with me for the next ten minutes, you will see that there is a vast difference between bad and difficult, and only one of them gives you an opportunity to grow as a business owner.
Hi, I’m Tyson Franklin, and if you’re looking for assistance to help grow and evolve your podiatry business, please talk with me before you commit to a larger coaching company that will more than likely, after their initial call, hand you off to an employee who may or may not know much about podiatry. You deserve better!
I only work with a small number of one-on-one clients at any one time, and they all work directly with me, so if you have a spare thirty minutes, let’s talk before you commit anywhere else.
087 - John Guiliana Clinical Benefits of Lower Patient Volumes
00:48:11
Dr John Guiliana has had a unique career path, moving from Pharmacy to Podiatry and eventually into Healthcare Management withNEMO Health.
Right now, during COVID-19, he has been assisting podiatry business owners across North America to move through the Fear, Learning and Growth Zones, and helping them understand how they can have lower patient volumes, yet still, enjoy improved profits.
On this episode we discuss:
How a D+ student found his intellectual groove
Why he decided to leave Pharmacy and become a Podiatrist
Nemo Health - A Practice Improvement Company
COVID-19
Covid-19 has affected everybody, on both a business and personal perspective, and it has been global.
Fear, Learning & Growth Zones
During this pandemic, it's essential to get out of the Fear Zone, move through the Learning Zone, and eventually get into the Growth Zone
You need to learn how to maintain profitability in your business with lower patient volumes, and some podiatrists will come out of the pandemic in a better than when they went in.
It's about learning to do more with less.
Why is there is a low patient volume?
Patients are also going through the three zones of fear, learning and growth.
There is also the Paradox of Thrift - which occurs when you have people that have been economically hurt, and because of this, they become more thrifty with where and when they spend their money.
Cash flow is the key right now for every business. Getting paid faster and being more careful where you spend your money, only then can you work on profits.
"The actions you take right now are going to help you with the long-term profitability of your business."
Action Steps with Lower Patient Volumes
Spend time reinventing your practice:
Go through your policy and procedure manuals.
Engage and collaborate with your staff and be a leader, and remove those team members that will not change.
Look at your clinical protocols: You need to increase your PVR - Per visit Revenue.
This is why lower patient volume will help increase long-term revenue because of the more thorough patient and evidence-based protocols.
These will well offset lower patient volumes.
Focus on what you enjoy doing. Get rid of the things they don't like to do.
Looking beyond the chief complaint: What other treatment or service can you ethically provide.
Dentists have been doing this forever. They explain things you cannot see
Does your patient with an ingrown toenail have bunions or chronic knee pain? Creating Care Plans results in better patient outcomes and higher PVR.
Final Tip
Search for lessons learned. And the #1 lesson learned from this pandemic is the importance of liquidity. You need to have six to nine months of cash reserves for the next economic crisis.
John Also has a podcast video series called Essential Adaptations. (Live Wednesday 8 pm EST)
Facebook Page & Group
Facebook Group: Podiatry Business Owners Club - This is for podiatry business owners and budding business owners, and is the group I now add my business and marketing videos.
Facebook Page: Podiatry Legends Podcast - This is where I post each podcast episode and information regarding podiatry events around the world.
Podiatry Business Coaching & Mentoring
If you want to own and operate a Thriving Podiatry Business, you've got to work on four specific areas of your business.
Marketing - You need to have a proper, well thought out strategy
Systems - You need systems that will support both your marketing and your team.
Team - You need to develop a culture that makes your life easier, not harder
Diary - This is the backbone. Your diary needs to be structured in a way that maximises patient number per day and in turn, will increase your daily profits.
Thinking you can just work on one part or maybe two out of four areas and still do well is no longer good enough, you must develop all four pieces of the business puzzle.
If you want to join one of my upcoming Group Coaching Programs or discuss one-on-one Business Coaching & Mentoring, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat and see where I can help.
Newsletter & Events
Please sign up for my NEWSLETTER if you'd like to know more about upcoming EVENTS, I promise not to spam you with daily emails telling you how great I am.
If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
327 - From Stage Fright to Spotlight: Speaking Strategies for Podiatrists with Sarah Bauling
00:52:16
In this episode of the Podiatry Legends Podcast, host Tyson Franklin welcomes professional speaker trainer Sarah Bauling. They discuss the critical role of speaking skills for podiatrists and how improving these skills can benefit their careers.
Sarah shares her journey from starting public speaking in South Africa to becoming a sought-after speaker and trainer worldwide.
She explains the three types of people she works with—elite speakers, emerging speakers, and business owners—and emphasizes the importance of having a structure in presentations.
Tyson and Sarah also discuss overcoming fear, dealing with imposter syndrome, and the impact of saying 'yes' to opportunities. Sarah provides practical advice for podiatrists to enhance their speaking skills, whether on stage or in smaller settings and invites listeners to her Power On The Platform masterclass workshops (visit www.powerontheplatform.com.au).
Tune in to learn how to transform your speaking abilities and make a lasting impact in your profession.
00:00 Introduction to the Podiatry Legends Podcast 01:25 Sarah's Journey: From South Africa to Australia 02:18 The Power of Speaking: Elite, Emerging, and Business Owners 04:01 Tyson's Speaking Journey and Overcoming Fear 11:01 The Fantastic Four Framework for Speaking 11:43 The Importance of Knowing Your Audience 17:49 Preparation and Overcoming Stage Fright 24:58 Sticking to Your Expertise 26:15 Speaking on Expertise 26:35 Overcoming Imposter Syndrome 27:16 The Power of Local Speaking Engagements 28:57 Inspiring Through Personal Stories 34:01 Developing a Unique Branded System 35:14 Success Stories from the Masterclass 43:53 The Importance of Saying Yes 48:06 Final Thoughts and Farewell
Schedule a FREE 30-minute Zoom Call with Me.
If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I’m here to help in any way I can. You have everything to gain and nothing to lose.
I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
Alex Murray is a Canberra based Podiatrist working in private practice and the founder of the website Making Sense in Podiatry. He'spassionate about helping other clinicians make sense of evidence and clinical practice with a core philosophy of exploring the complexity of human beings, embracing the uncertainty of clinical practice, and avoiding overly reductionist thinking.
He has experience with both national and international athletes and recently transitioned to focusing primarily on helping the general population, and local athletes manage their pain and achieve their goals.
On this episode we discuss:
The paradigm shift and changing the ways we think about not only our failures but also our successes.
Reductionism & Complexity
Guided problem solving: why different problems can be managed successfully in many ways
Having more treatment options make us better.
Pain Management and managing athletes.
Patient beliefs and previous experiences will determine their behaviours.
The long-term benefits of understanding and listening to your patient's goals and how to encourage them back into their activity
"Reassurance is a great pain killer."
Final Tip
Listen: You need to listen before you begin to educate your patient. If you listen, you'll know everything that you need to address. You'll know what the patient's goal is, and you can take that information and apply it to them.
With listening, we'll know what they're looking for, expecting, and what makes them fearful. Only then can we can reassure our patients.
Reflective Listening: Reflect what they're saying, so they can either correct us or agree with us. There needs to be a sense of collaboration.
If you want to know more, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat to see if I can be of assistance.
ALEX'S REFERENCES
THE ESSENTIAL PAIN PAPER
Moseley, G. L. (2007). Reconceptualising pain according to modern pain science. Physical Therapy Reviews, 12(3), 169-178. doi: 10.1179/108331907X223010
Pain papers:
Atlas, L. Y., & Wager, T. D. (2012). How expectations shape pain. Neuroscience Letters, 520(2), 140-148. doi: https://doi.org/10.1016/j.neulet.2012.03.039
Hainline, B., Turner, J. A., Caneiro, J. P., Stewart, M., & Lorimer Moseley, G. (2017). Pain in elite athletes—neurophysiological, biomechanical and psychosocial considerations: a narrative review. Br J Sports Med, 51(17), 1259-1264. doi: 10.1136/bjsports-2017-097890
Harvie, D. S., Broecker, M., Smith, R. T., Meulders, A., Madden, V. J., & Moseley, G. L. (2015). Bogus visual feedback alters onset of movement-evoked pain in people with neck pain. Psychol Sci, 26(4), 385-392. doi: 10.1177/0956797614563339
Rio, E., Moseley, L., Purdam, C., Samiric, T., Kidgell, D., Pearce, A. J., . . . Cook, J. (2014). The pain of tendinopathy: physiological or pathophysiological? Sports Med, 44(1), 9-23. doi: 10.1007/s40279-013-0096-z
Testa, M., & Rossettini, G. (2016). Enhance placebo, avoid nocebo: How contextual factors affect physiotherapy outcomes. Man Ther, 24, 65-74. doi: 10.1016/j.math.2016.04.006
Understanding complexity/complex systems theory:
Bittencourt, N. F. N., Meeuwisse, W. H., Mendonça, L. D., Nettel-Aguirre, A., Ocarino, J. M., & Fonseca, S. T. (2016). Complex systems approach for sports injuries: moving from risk factor identification to injury pattern recognition—narrative review and new concept. Br J Sports Med, 50(21), 1309-1314. doi: 10.1136/bjsports-2015-095850
Stern, B. D., Hegedus, E. J., & Lai, Y. C. (2020). Injury prediction as a non-linear system. Phys Ther Sport, 41, 43-48. doi: 10.1016/j.ptsp.2019.10.010
Biopsychosocial model of health
Engel, G. L. (1977). The need for a new medical model: a challenge for biomedicine. Science, 196(4286), 129-136. doi: 10.1126/science.847460
Engel, G. L. (1980). The clinical application of the biopsychosocial model. Am J Psychiatry, 137(5), 535-544. doi: 10.1176/ajp.137.5.535
Muscloskeletal Pain/Injury:
Caneiro, J. P., Roos, E. M., Barton, C. J., O'Sullivan, K., Kent, P., Lin, I., . . . O'Sullivan, P. (2020). It is time to move beyond ‘body region silos’ to manage musculoskeletal pain: five actions to change clinical practice. Br J Sports Med, 54(8), 438-439. doi: 10.1136/bjsports-2018-100488
Lewis, J., & O’Sullivan, P. (2018). Is it time to reframe how we care for people with non-traumatic musculoskeletal pain? Br J Sports Med, 52(24), 1543-1544. doi: 10.1136/bjsports-2018-099198
Lin, I., Wiles, L., Waller, R., Goucke, R., Nagree, Y., Gibberd, M., . . . O’Sullivan, P. P. B. (2020). What does best practice care for musculoskeletal pain look like? Eleven consistent recommendations from high-quality clinical practice guidelines: systematic review. Br J Sports Med, 54(2), 79-86. doi: 10.1136/bjsports-2018-099878
Shared Decision Making:
Hoffmann, T. C., Lewis, J., & Maher, C. G. (2020). Shared decision making should be an integral part of physiotherapy practice. Physiotherapy, 107, 43-49. doi: https://doi.org/10.1016/j.physio.2019.08.012
Clinical Decision Making:
Simpkin, A. L., & Schwartzstein, R. M. (2016). Tolerating Uncertainty - The Next Medical Revolution? N Engl J Med, 375(18), 1713-1715. doi: 10.1056/NEJMp1606402
Walton, D. M. (2019). The critical skill of asking why? An endorsement of critical reflection in physiotherapy research and practice. Musculoskelet Sci Pract, 41, iv-v. doi: 10.1016/j.msksp.2019.04.005
Zou, K., Wong, J., Abdullah, N., Chen, X., Smith, T., Doherty, M., & Zhang, W. (2016). Examination of overall treatment effect and the proportion attributable to contextual effect in osteoarthritis: meta-analysis of randomised controlled trials. Ann Rheum Dis, 75(11), 1964-1970. doi: 10.1136/annrheumdis-2015-208387
Communication:
Soklaridis, S., Hunter, J. J., & Ravitz, P. (2014). Twelve tips for asking and responding to difficult questions during a challenging clinical encounter. Med Teach, 36(9), 769-774. doi: 10.3109/0142159x.2014.916782
Zolnierek, K. B. H., & Dimatteo, M. R. (2009). Physician communication and patient adherence to treatment: a meta-analysis. Medical care, 47(8), 826-834. doi: 10.1097/MLR.0b013e31819a5acc
14 Apr 2020
073 - Dave James Video Tips Every Podiatrist Should Use
00:45:30
Dave James is a UK based Podiatrist & Business Coach, and previous guest on this podcast (Ep 007). I asked Dave to come back onto the show to talk about a topic that I know is extremely important but often avoided by many people, myself included, and that's using video to grow your podiatry business.
Dave shares some straightforward tips that will give you the confidence to start shooting video almost immediately, and I know this for a fact because that's what I did straight after we did this recording. That's how simple Dave's make it all sound.
On this episode we discuss:
Why being the real you is what people need to see. Be authentic.
Shooting video is as easy as grabbing your phone, pressing record and hitting upload. Editing is not required.
If you overthink it, video is not easy, but it is still simple to do
Why people don't shoot video is because they are concerned they:
Sound funny
Look funny
And don't have anything to say
Important to remember, no one sees you the same way you see yourself.
The Haters
When you shoot and upload a video, you're putting yourself out there for everyone to see. The people who like you will find you but so to will the people who don't like you.
"You can't control what others think; you can only control what you put out there, not how people react".
This is why you should never take advice from someone that is not fighting the same battle as you. If you're criticised it will be from someone that is not shooting video themselves, so do not listen to them.
It's Important To Be The Real You
If there is any incongruence between you on video and you in real life it will be noticed, and it can cause an unconscious unease. People can smell when you're trying to sell something.
Patients will feel uncomfortable with you and not know why, so always be the real you on video.
ZMOT - Zero Moment of Truth
Google refers to the zero moment of truth as the moment in the buying cycle when the patient, customer or client researches a product, often before the seller even knows that they exist and decides that yes, they will do business with you.
Authentic videos will help move the ZMOT along faster.
Finding Video Content
Podiatrists are often confused about what they should talk about on video and Dave offers some simple advice.
Every time a patient asks you a question, write it in a journal, no matter how simple the subject and these are the topics of your videos.
"If you see 15 patients per day, it's highly probable you will be asked 15 questions. Answer the questions; there's your video content."
When you post a video:
Someone may say you're a twat.
Someone may say thank you very much.
But someone will say can I ask you another question? And that's what you want.
It's as simple as:
Deciding on your content (patient questions)
Simply pick up your phone and start recording.
Little to no editing, and there's no need for flashy introductions and transitions.
Upload
Avoid Overproduction
If you overproduce your videos with intro and transitions and too much flare, it disconnects you from the person watching the video. You want them to see you as real.
You want to create a regular conversation using ordinary day-to-day words, looking around like you would in a natural conversation, that's your goal.
The more barriers you create trying to be perfect, the harder it will be for you to do.
Good Quality Sound
When you are recording a video, lighting, background etc. are essential, but not as important as the sound quality. If recording video on your phone outside, be aware of the wind.
Captions are also important as a very high percentage of people watch a video without sound.
I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
It's No Secret with Dr T. Podcast
If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.
Show Sponsor is Podium
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24 Dec 2020
118 - Be Successful by Standing Out with Jesse Cole
00:46:53
Jesse Cole is the founder of Fans First Experience and owner of the multi-million dollar USA baseball team, the Savannah Bananas.
He is a sort after speaker who promotes the motto "if it's normal, do the exact opposite" and is the author of Find Your Yellow Tux and the host of one of my favourite podcasts Business Done Differently.
On this episode we discuss:
Asking yourself what business am I in and then what business am I really in?
Challenging the friction points of your business.
Learning from outside of your industry and bringing this knowledge back into your industry.
The importance of having fun - take your work seriously but don’t take yourself too seriously.
"No one gets home and says they met the most professional person today. Instead, they will talk about how you made them feel and what was unique about you and made you stand out".
Pay attention to every touchpoint with your patients.
Think about your customer journey and what are the friction points.
"There's nothing worse than someone dropping the F-Bomb about your business. You don't want them to say their experience was FINE".
The 5 E’s
Eliminate the Friction
Macro-Friction (Industry Level)
Micro-Friction (voice mail, innocence’s, etc.)
Entertain Always - provide entertaining touchpoints.
Experiment constantly - Your success is a direct function of how many experiments we do per year, per month, per week, per day.
Engage Deeply
Empower Action - don’t be afraid to fail.
Think about what your 2.0 or 3.0 version is of what you currently do.
"10, 20, 30 40 years ago, boring was acceptable, but this is no longer the case."
Ask Yourself
Do you want to have a beer with your business? Is your business fun enough that you want to hang out and have fun? Unfortunately, most businesses are not fun.
What if it did?
Maybe some of this information does not apply to podiatry, but what if it did? How would this change the way you approach your patients or run your business?
Open your mind up to the possibility of doing tungs differently.
Worst Case
If you embrace this new thinking or implement a new idea, you need to consider the worst-case scenario, but sometimes the best thing that can happen is even bigger.
Wear Your T-Shirt
What would it take for people to wear a shirt with your business name on the front...that’s when people feel they belong to something.
Who are you not for?
When you make changes to your business or start delivering what you do differently, there will be people that do not like it and would prefer you to be like everyone else, and that's great. You don't want to be for everyone...that's boring.
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
Chloe Wear is the owner of The Woodvale Podiatrist in Perth, Western Australia. She graduated from The University of Huddersfield (UK) in 2006 and emigrated to Australia in 2008, and today we're going to talk about treating warts.
We also discuss:
Moving to Queensland, Australia, from the UK.
Why she decided to live in Perth.
Jumping on opportunities when they present themselves and not waiting for everything to be perfect.
Why she wanted to have her own podiatry business.
Previous poor results treating warts made her hate warts.
I want to let you know you’re not alone if you do. Most of my coaching clients feel the same way, so they chose to work with me over a larger cookie-cutter coaching company.
During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business.
29 Oct 2019
045 - Drs Peyman & Viedra Elison Developing Passion & Culture in Your Podiatry Business
00:31:29
When it comes to running a successful podiatry business, it is vital to find your passion, surround yourself with the right team, and develop a mindset of success by associating with like-minded positive people.
Drs Peyman & Viedra Elison are a dynamic podiatry team that own Fixing Feet Institute in Surprise, Arizona. I recently spent three days with them in Tempe, Arizona at Business Black Ops, which is a high-level mastermind group.
I've wanted to get them on the Podiatry Legends Podcast for some time, so while I had them together in Arizona, I thought this was the perfect opportunity to capture their thought of podiatry business success.
On this episode we discuss:
Choosing to live in different states to pursue their podiatry careers.
Working on an Indian Reservation in Arizona and how this has shaped Viedra's career and passion for diabetes and limb salvage.
Peyman's passion for paediatric biomechanics, foot deformities and peripheral nerve surgery.
Associates and culture problems - "Some people are just not trainable".
Why continuing medical education is essential, but if you want to grow a successful business and life, you've got to attend business and marketing events.
You need a positive mindset to bring it all together.
Viedra's Tip:
In the early part of your career, focus on your education, not your location. You need to get out of your comfort zone.
Peyman's Tip:
Find a niche market, something you enjoy and hone in on it. And if you feel you're in a rut, start hanging out with new people.
If you have any questions about this podcast, please email me at tf@tysonfranklin.com
One-On-One Coaching
If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching. Please email me and let's see where I can you.
Newsletter & Events
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Podiatry Legends Facebook Page
I have set up a Podiatry Legends Facebook page, where I post additional small business tips, information regarding podiatry events and conferences around the world. Check it out: Podiatry Legends Facebook Page.
If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
If you want to have a long and prosperous career in podiatry, you've got to love what you do each day, and my guest, UK based Podiatrist, Clifton Bradeley does exactly that.
Clifton runs a podiatry business called Sub-4, but previous to this he was a world-class middle-distance runner representing both England and Great Britain and in 1985 he was the first person to run the mile in under 4 mins, indoors on English soil.
His time was 3:57:88, and he was on track to compete at the 1988 Olympics until his career came to an end due to injury, but it's this injury that steered Clifton towards a podiatry career.
On this episode we discuss:
1:30 - The importance of listening: If you give yourself time to listen to someone else's story you'll learn that everybody has something interesting to say.
2:45 - His biggest career mistake that cost him 150,000 pounds, but also taught him some valuable lessons.
"Never be afraid to pull the plug and say, it failed".
5:25 - Benefits of closing a business when it's failing.
When you have a few consecutive years of success, when you're in the flow, or on a roll, you think you're indestructible, and this is when you need to keep your ego in check.
"If anyone says to you there are successful all the time they are lying".
7:00 - Why failure can be a good and bad thing. Everything cannot be successful all of the time, it's part of life.
If you've got a product or service in the right area that people need and want, and you have the business systems in place and you're the right person for the job, you will succeed. But if you're backing a donkey it doesn't matter how good you are; you will fail. You need to know how to identify the donkey and do it early.
11:35 - The benefits of a customer-focused business.
13:20 - SUB-4: The brand itself is everything, we protect the brand, and we promote the brand. Each year we spend money on exhibition space to promote the SUB-4 brand and business. This year we'll spend 10,000 pounds, but in previous years we have spent more than 100,000 pounds.
18:45 - Attitude of gratitude
22:30 - How his athletic career has helped his business success. It's all about dedication.
25:30 - His decision to take up a scholarship at Iowa State University
28:30 - Flying to new New York City for Podiatry Treatment.
Even though his first pair of orthotics were completely wrong and caused more problems, it did lead to an interest in the biomechanical assessment process and his interest in podiatry.
29:35 - Finding his passion:
Once his career began, and after talking to a few runners as patients, it didn't take Clifton long to find his home and where he felt most comfortable in podiatry.
Clifton quickly worked out he spoke their language, and it's important to be passionate about what you're doing every day.
33:10 - Personal and Professional Growth:
You're going to get bored if you're not challenging yourself to be better. As human beings curiosity drives us, and if you're doing the same thing every day and have no passion for improving, life and work will be boring.
34:30 - Being honest with patients when you're not sure what is causing their problem.
"Be honest with patients, they're not stupid, and they deserve respect".
37:25 - Aim to get control of your resources. Have a goal to buy your building and set up your lab. The more resources you control, the more power you have over your future.
38:30 - An excellent question to ask yourself is, What's Next? Before you end one project, you should already be preparing for his next step.
39:05 - Money will come if you keep reinvesting back into your business.
What type of business do you want to have?
Do you want a lifestyle business where you work as a solo practitioner, or do you want a company where you employ others and possibly have multiple locations?
Being a solo practitioner has its benefits, and your goal should be to keep your expenses low. The fewer costs you have, the more money you save. A company, on the other hand, you need to pay yourself a set salary, and for the next few years, you need to reinvest the rest.
If you set up your business with a company mindset you've got to be continually progressing and growing, however, a lifestyle business can stay static much longer, but you also don't make money when you have holidays.
If you have any questions about this episode, podiatry marketing or one-on-one business mentoring, please email me at tf@tysonfranklin.com
You can also email Clifton Bradeley directly at clifton@sub-4.co.uk and visit his website Sub-4.
LIVERPOOL Workshop October 10th 2019
If you want to spend the day with me learning more about marketing and How To Apply The Six Pillars of Marketing To Grow Your Podiatry Business you need tovisit the OSGO WEBSITE to get your tickets. Tickets.
Podiatry Legends Facebook Page
I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.
If you want additional business, marketing and management tips for your podiatry business you will enjoy my other podcast; It's No Secret with Dr T.
If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.
Most Recent Review
Love it! ☆☆☆☆☆ I’m really enjoying this Podcast. It’s great to hear the back stories of Pods from all over the world. Some of them I know, some I have heard of and admired from afar, and some are new to me. They have all been so interesting and shared some valuable pearls of wisdom. Thanks, Tyson, such a great idea. What an awesome profession Podiatry can be. Wazabon via Apple Podcasts ·Great Britain ·03/15/2019
25 Apr 2024
323 - Improve Your Communications and Sales with Copywriter Joe Cunningham
00:50:12
Do you want to learn how to copy and paste your competitor's website and email copy into Chat GPT and use AI prompts to create even more compelling communications and sales copy? You need to do this if you want to avoid sounding like everyone else in your industry.
Scroll to the bottom of this page, and you will find a link to the exact prompts shared by my guest and professional Copywriter, Joe Cunningham, aka Copywriter Joe.
Joe Cunningham has helped brands like Huel, Traffic & Conversion Summit, and Stacked Marketer connect with their audiences and get conversions.
078 - Jason Cunningham Have Your Cake & Sell It Too
00:44:17
Jason Cunningham is the co-owner of The Practice, a business advisory firm in Victoria Australia, an author and media commentator on radio and television, including Network Ten's The Living Room.
Beginning with the end in mind, and why this is powerful.
You are building a business that’s ready for sale, even if you don’t want to sell it.
When a business is ready for sale, what does it look like, sound and feel like?
Highly profitable
Amazing cashflow
A team that is a delight to work with
Customers that keep coming back
Runs without you
Someone will one day offer you big bucks, but you’re in a position to say no.
Most professional services work for themselves because they are great at what they do and think that's the natural next step.
Employing people better than yourself to work with you.
Understanding the long game of building a business that’s suitable for the ultimate customers, which is the one person that is going to buy your business
Why you need to start building an designing it right now, not when you think you may want to sell
Hire the best podiatrists, don’t try and be the best podiatrist
You need to have a STRATEGY:
Most businesses don’t have a plan.
It’s five years old and sits in the office draw.
And no one else in the business knows the plan.
You need to train your team to the plan, and it needs to be crystal clear to everyone involved.
You need to be continuously reminded of the game plan each day.
How is everyone tracking to the plan? (KPI’s)
it's essential to Understand Yourself
You must build your mission statement and be on purpose.
Who do I serve, and how do I serve them?
Once again, be crystal clear.
Mission statement, 20 words or less
What do you stand for? (core values and culture)
Final Tip
Never before has collaboration be so profound and so important, we may feel disconnected, but we are very much connected, therefore the more you put into this world, the more that will come back to you, and the reverse is also true.
"A Crisis requires a cool head, and we’ve never made a smart decision when we’re angry, when we’re drunk or when we panic."
If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at tf@tysonfranklin.com and let's see where I can you.
Newsletter & Events
If you'd like to be kept up to date with my EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily emails telling you how great I am.
Podiatry Legends Facebook Page
I have set up a Podiatry Legends Facebook page, where I post additional small business and marketing tips, information regarding podiatry events and conferences around the world. Check it out: Podiatry Legends Facebook Page.
If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
069 - Dr Jeffrey Tho A Commonwealth Games Athletes Perspective On Success
00:43:08
WARNING: This is an uplifting episode that will make you immediately want to achieve more. If you love wallowing in misery and negativity, do not press play.
Dr Jeffrey Tho is a Melbourne based dentist and dental business coach who represented Australia at the 2010 and 2014 Commonwealth Games in Delhi and Glasgow. This episode could not have been better-timed with all that is happening in the world right now concerning the Coronavirus.
Today we discuss:
What it's like to be a Commonwealth Games athlete
High performance and dedication to a goal
The correlation between success in sport and life
Even with hard work, there are no guarantees of success
"As an athlete, you get so used to hard work that you assume everything you do in the future will take the same effort."
You need to be results-driven, but process focused
Process focused means concentrating on the things that are going to give you the results, it's the day to day things you must do each day to get the desired result.
In a game each shot will win the point, each point will win the set, each set will win the match, and each match will win the competition.
Results are essential because you need to know where you're going, but if you're thinking about the results while you're playing a game (or treating a patient), you're not thinking about the game plan, the activities you need to do to make it a successful outcome.
Snapping Yourself Out of A Rut - Finding a Trigger
We need to recognise the patterns of when we're falling into a negative situation or short term rut.
In sport, this is why even the best athletes have a coach. The coach will tell them precisely what to do, they can see things the athlete cannot see, but when you're your coach, you need to know when this is happening and recognise it early.
Train Certain Triggers
You can train yourself to have triggers when you need them.
You need to do a specific physical movement that you wouldn't normally do and then add a word, and attached to that word a feeling or emotion.
You need to develop your own, and it could be as simple as taking a 10-minute walk during the day.
Changing The Lens
The trigger doesn't need to be that long or complicated; it's just about bringing up and associating a feeling or thought when you need them.
For example, if you were having a consultation with an annoying patient, but that morning someone gave you a million dollars, you wouldn't care, and this patient would not affect you at all because you're seeing the problem through a different lens.
It's really just about your perspective.
If you have any questions about this episode, please email me at tf@tysonfranklin.com
I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
It's No Secret with Dr T. Podcast
If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.
Show Sponsor is Podium
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06 Jun 2023
267 - When Good Enough is Good Enough with Tyson E Franklin
00:11:19
In podiatry, there are times when perfection is expected. Surgery would be one of those times, sterilising instruments would be another, and also performing a biomechanical assessment and prescribing orthotics would be times when perfection, or close to perfection, is pretty important…however, there are other times when perfection is totally unnecessary, and good enough is good enough to get started.
Over the past few years, I've seen some average podiatry websites; but an average LIVE website is much better than having no website.
If you're waiting for your website to be perfect before making it LIVE, please stop waiting for it to be perfect and get something out there now.
Every day you wait, you're losing potential patients to your competitors who have a live website, and there is a big chance their website may be worse than the one you’re holding back.
And, if you're rebuilding your existing website, don't wait until every page is perfect before relaunching; get the new information onto your site as soon as you can and get it out there so your patients can see it.
Podiatry Legends New Website
I must point out that I am talking from experience here.
I have had at least four major podiatry website designs over my career, and more recently, I have just launched a stand-alone website for the Podiatry Legends Podcast, so this is all very fresh in my mind.
It's far from perfect, and it still needs a few tweaks, but it is LIVE, and that is what counts most. Right now…good enough is good enough.
You have to keep in mind the 80:20 RULE.
If the 80:20 holds true, only 20% of your website pages will be viewed by 80% of the people that visit your website, so if you're waiting for every page to be ready before you launch, you're wasting time because 80% of your pages are not going to be viewed by many people at all.
It’s sad but true.
And even as I say this, it makes me think back to some of the delays I caused on the podiatrylegedns.com website. To make me feel better, you can visit my website and look at every page, but let’s be honest, just like your patients, you’ll stick to the main pages of interest.
Other Marketing
It is important to approach all your marketing with the same attitude: good enough is sometimes good enough.
The patient information brochure you’re working on, the reactivation letter you discussed at last week’s team meeting that still needs some work, and the video you shot last month for YouTube, but you’re holding back because you’re unsure about the lighting or the sound.
In general, most of your marketing activities, as do my own, could probably be tweaked and made better, but 80% and out the door is better than 100% and in the draw.
A brilliant email blast, clinic newsletter or Facebook ad will get zero results until it is released.
The solution is to release it.
I remember when I wrote my first book, It’s No Secret There’s Money in Podiatry. I was part of a writer’s group, and we had a writing mentor. There were four of us in the group, and at a particular point, our mentor said…good enough is good enough; you’ve got to stop editing and send it to the publisher; otherwise, it will never get done.
There were two things I learnt from this after sending it to the publisher.
I got a mental break. So much work went into writing and editing it felt good to stop and just let it go, and this mental break allowed me time to work on another project.
When I got it back from the publisher, I had plenty of time to do further edits, but I got the process started by sending it off.
My initial transcript went back and forth two or three times until all editing was complete, and it was then sent off to the printers.
That was a stressful day, and I remember thinking there was no turning back now.
Even to this day, nine years after publishing and with thousands of copies sold, there are a few things I would have liked to have changed. There are even a few errors in the book, but if I didn’t follow the good enough is good enough principle, my book would still be in my head and partially written on my computer.
Here’s something else I’d like to highlight.
In my writers’ group, only two of us out of the four stopped editing and sent it to the publisher as instructed. Both of us since then have also written and published a second book. The other two in the group, who didn’t stop editing and didn’t send it to the publisher, never had their books published.
I think we can all learn from this.
Having a good enough is good enough approach is the first step in getting projects completed, especially marketing projects.
Once completed, you’ll have time afterwards to make slight changes if needed, and with each change, you can test and measure the success of each change.
Testing and measuring are important and relate to understanding the numbers of your business. I did an episode on this, Episode 135 - The Importance of Understanding Your Numbers.
Your Team
To wrap up, I have one more item to discuss in relation to good enough being good enough.
So far, I've only discussed how it applies to marketing aspects of your business; however, this good enough is good enough approach can also be applied to your team.
We all like to think we're good at what we do, and if you've been practising for many years, it’s probably true; however, what happens when you employ someone else and they start treating your patients?
Firstly, this can be a stressful moment in your career, and secondly, it will drive you crazy if your push for perfection on a day-to-day basis, and I know this for a fact because I have done this in the past.
As I said in my opening comments, surgery is one of those times when perfection is required or as close to perfection as possible, as is sterilisation; however, your business will fail to grow at the rate it should if you focus on perfection with your team.
Yes, your team's communication skills may need improvement, and their KPIs may not be as good as yours in certain areas, but then again, they may be better than yours in others.
Would you chew yourself a new one if your team, out did you? No, you wouldn’t, so give your team the same allowances. Taking on a good enough is good enough approach in some aspects of your business will give you a mental rest, and this is a positive.
Last week in Episode 265, I mentioned you get what you tolerate, meaning if you allow poor behaviour or attitudes to continue, you only have yourself to blame.
I think it is important to point out that having a good enough is good enough approach to your business is not about tolerating poor behaviour; it’s about setting suitable and sustainable standards in your business and allowing a little wiggle room for growth and imperfection.
With a good enough is good enough approach, you will have more time with your family and be a better partner or parent, more time to pursue your hobbies, therefore less stress and more fun in your life, and you'll have more time to become a better mentor to your team, and when you become a better mentor to your team, your team will improve as a consequence. The overall standards of your business will increase.
If you have any questions or feedback about the episode, you can send an email to tyson@podiatrylegends.com, or if you would like to work with me one-on-one, please send an email to tf@tysonfranklin.com
297 - The Benefit of Early Career Wins with Cameron Bennet
00:58:35
Cameron Bennet is the owner of My Family Podiatry, a private practice on the north side of Brisbane, and he is passionate about providing the highest level of patient care and elevating the standard of the treatment supplied by podiatrists.
He initially worked in Tasmania and Brisbane for a big corporate company, which was great because he always knew he wanted to have his own business and thought this was the best way to gain experience as a podiatrist and seeing how a podiatry business was managed before heading out on his own.
In this episode, we cover:
Why new graduates underestimate their abilities early on in their careers.
Starting small and limiting your overheads when you first start your business.
Getting out there and educating referrers and the general public.
Employment mistakes. It's essential to get the right person that fits your team.
Having enough confidence to have a crack and not give up too early when treating patients.
Imposter syndrome and how it impacts our perception of ourselves in the healthcare arena. Our scope of practice far exceeds other allied health professionals.
The dirty 'S' word - Sales.
The importance of sales and sales scripts in healthcare. Sales scripts help to overcome feelings of doubt.
Some podiatrists don't like the word sales, but if you're rebooking patients, you're selling.
Building confidence through small wins.
Delivering confident treatment plans and transferring that to your patients with planned treatment pathways.
If you have any questions about this episode or would like to make enquiries about becoming a guest on the podcast or a PODCAST SPONSORSHIP, please email me at tyson@podiatrylegends.com
PODIATRY BUSINESS COACH
Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, I know I can help you.
If you'd like to talk, please email me at tf@tysonfranklin.com; otherwise, go directly to my online calendar to schedule a free 30-minute Zoom meeting.
UPCOMING EVENTS
If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. You are always guaranteed to deliver.
26 May 2023
264 - BOOK REVIEW #4: Atomic Habits with James Clear
00:32:01
James Clear is a world-renowned habits expert, and in his book ATOMIC HABITS, he explains that when you want to make changes to your life, you don't need to think big, and you don't need to turn your life upside down. Instead, real change comes from making hundreds of small changes, which compound over time, resulting in significant change long-term.
Goals are essential; they give you direction, but goals alone will not get you where you want to be unless you've developed the proper habits in the background. This applies to every area of your life.
If you're looking for a podiatry business coach that will help you get sh#t done and turn your podiatry business into a profitable business enterprise, stop looking and let's talk. To kick things off, all you need to do is email me at tf@tysonfranklin.com and tell me a little about yourself and your business.
108 - Dr Patrick McEneaney You Can't Manage 10 Clinics Yourself
00:55:20
Dr Patrick McEneaney has grown his podiatry empire from three clinics to ten clinics in less than twelve months, and he has done it during COVID-19. Who Does That? One thing he has learnt is you cannot manage ten clinics yourself.
In addition to his ten clinics, he also employes 17 podiatrists with a total team of 73.
On this episode we discuss:
How he has managed to grow his business during COVID
The thought process behind this progression of growth
How he finds good doctors and then finds the clinic
Identifying patients that should be coming back for further treatment
Why you need to know your numbers. Not just what comes in, but how quickly accounts are being paid.
Why you need to connect with your patient
The importance of good communication. It's about drawing people into your conversation.
Why patients need to express themselves even if it has nothing to do with the problems.
We are not just diagnosticians.
Speeding through the consultation is not good for your business.
Why you can't manage ten clinics, you have to trust your team and let things go.
"Every time they make a decision, even if you don’t like the way they went about it, you’ve got to trust the end result is how you want it to be".
Final Tip
When you’re interviewing someone you’ve got to have a gut feeling they are a good fit. Hire them, pay them well and make sure you make time to train them properly.
If you have any questions about this podcast episode or you have ideas for future episodes, please email me at tf@tysonfranklin.com.
Podiatry Business Coaching
If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle.
Marketing - You need a well thought out marketing strategy, not just more tactics.
Systems - You need systems that will support your marketing strategy and your team.
Team - You need to develop a team culture that makes your work-life balance easier, not harder.
Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits.
You have two choices: There's the slow approach, where you learn by trial and error and do everything yourself, or you can fast-track your education and business success with one-on-one Business Coaching or join my next 12-Week Podiatry Business Reboot group coaching program.
If you want to know more, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat to see if I can be of assistance.
16 Oct 2019
043 - OSGO Foot & Ankle Show LIVERPOOL UK
01:07:09
So, what was the OSGO Foot & Ankle Show in Liverpool really like? More than one thousand people attended, not just podiatrists but everyone with a working interest in the foot and ankle.
I managed to grab a few of the podiatry delegates to share their thoughts and experiences in regard to the quality of speakers and the content provided over the two days. Their feedback overall gave this event a huge thumbs up.
Episode Guests:
Dave Cashley (Speaker) - Ep 053
Ben Haythornthwaite - Ep 47
Ian Sadler - Ep 57
Tom Fox
Vienna Warwick-Richards
David Gruhl - Ep 54
Graeme Franklin
Robin Crawley
Ian Griffiths - Ep 51
Paul Savage
Debbie Delves
Tony Gavin (OSGO) - Ep 02
What Is The Foot & Ankle Show?
The Foot and Ankle Show is the event where practitioners, educators and manufacturers come together. The show informs, influences, and shines a light on innovation that is changing how care is delivered. Attendance is essential for everyone in the foot and ankle health industry.
If you're enjoying this podcast series, it will put a massive smile on my face if you could write a review. Here is the link - https://lovethepodcast.com/podiatrylegends
277 - Helping You Get Your Shit Together PART 2 with Dave James
00:42:53
This episode opens with me explaining why a good friend calls me the Mexican Fisherman and ends with Dave James talking about tits and gits. It's a fun episode that will open your mind and change your thinking about podiatry and life.
"Life moves pretty fast; sometimes you've got to slow down and take a look". - Ferris Bueller (1986)
In this episode (PART 2), Dave and I discuss the following:
Developing a better relationship with your work and family.
The reason why some people own big houses.
The difference between safety and safeness.
You cannot compare success: Everyone's journey in life is different, and there is no right or wrong, and there is an element of luck.
THE POWER OF THE PAUSE.
Habits and automatic responses.
If you want to connect with Dave James, you'll find him lurking around and adding value on Linkedin.
If you're looking for podiatry education, please look at my LIVE EVENTS and current ONLINE COURSES I endorse.
YouTube
Have you checked out my YouTube Channel – Tyson E Franklin? This is where I uploaded the UNCUT videos of each podcast episode and short career and educational videos.
Podiatry Business Owners Club
On Facebook, I have created a group called the Podiatry Business Owners Club. If you're a podiatrist or podiatry student and you own a business or would like to own a business one day, this is the group you'll want to join.
25 Feb 2021
128 - Dr Daniel Bonanno The World of Academia
00:51:59
Why does someone become a podiatry lecturer and academic? I've often pondered this question. My guest Dr Daniel Bonanno, Senior Lecturer at La Trobe University in Victoria, Australia, openly shares his podiatry journey and sheds some light on the academia world.
I can honestly say I learnt a lot doing this podcast interview, and it was all positive.
Daniel's teaching and research are focused on the effects and effectiveness of foot orthoses and footwear, walking and running biomechanics, and preventing and managing lower limb injuries.
He is currently undertaking some research on the Factors that Influence Basketball Footwear Selection, and he is keen to hear from any adult basketball players of any level, from recreational to elite.
If you would like to take part and help, please follow the links below to a survey he has developed.
The enjoyment of watching students develop their skills.
The challenges of academia.
How the lecturing team works within the department and curriculum design.
How the graduating students of 2020 coped with COVID-19 and why it has made them more resilient.
The Deans of Podiatry Group
The benefits to the profession for clinicians and academics to work more closely.
If you're interested in watching the video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.
If you have any questions about this episode, please send me an email at tf@tysonfranklin.com.
In this special episode of the Podiatry Legends podcast, Tyson E. Franklin shares his recent experiences travelling through the UK with Jonathan Small.
From learning about the intricacies of local culture to discovering new perspectives on business, this episode is packed with valuable insights for podiatrists and business owners alike.
Grant Duong is an innovative and inspirational podiatry business leader, and he understands what is required to take your podiatry career and business from good to great. A limited mindset aims for good, but everyone can aim for great if they want it.
He is a partner in The Triumph Institute, which is a multidisciplinary business offering Podiatry, Chiropractic, Traditional Chinese Medicine, Acupuncture, Law services, Academic Coaching and Cafe.
On this episode we discuss:
The importance of recruiting people into your team with the same positive energy, culture and mentality.
It's essential for the branding of your company.
Negative energy sucks the life and heart out of your business, which is why everyone has got to fit.
You need to innovate, implement and inspire.
Universities and Associations do not teach podiatrists how to run a business or the importance of systems.
Why you need to do 'what makes you great, not what makes you happy'.
Video games may make you happy, but it does not help others.
You need to become the best at what you can do, as a business owner and as an employee.
Selling the experience of visiting your business.
You need to analyse your systems and make sure they fit with the experience.
"When the business runs well, the owner is happy, and when the owner is happy, it increases morale at work, resulting in better patients experiences and better business".
Using Instagram for Patient Retention
Grant encourages his patients to follow him on Instagram, and he spends two or three 10-minutes blocks per day, evaluating hashtags and engaging with others on the platform.
He follows a lot of accounts with 1000 - 2000 followers because they are real, and he asked engaging question.
He will create a routine of different posts Monday to Friday on the Instafeed, (general feed), usually one post per day.
He encourages using the carousel (max ten posts)
Three Instagram Foundations
Use it to build a more significant base with warm leads (existing patients). This increases credibility.
Your credibility is useful for cold leads. People will look at your website and social pages, and when they find your IG page, your personality will ooze out.
Also helps you stay in contact with your existing patient base. You can see who engages with your photos and videos, and when they do, you can reach out and enquire how they are doing. (Brilliant)
Use Instagram Stories
Post short 15-second videos that only last for 24 hours. They are a great way to test content or trial a post. If you get 10% or more engagement, you can post about it in your general feed.
If there's no traction, don’t post about it.
On this podcast, Grant said that his Instagram name in @the_foot_mechanic; however, this has been changed to @grantfootdr.
If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at tf@tysonfranklin.com and let's see where I can you.
Newsletter & Events
Please sign up for my NEWSLETTER If you'd like to know more about upcoming EVENTS, I promise not to spam you with daily emails telling you how great I am.
Facebook Pages
I have set up a Podiatry Legends Podcast Facebook Page, where I post additional information regarding podiatry events and conferences around the world, and I've also set up a new Group Page - Podiatry Business Owners Club, which is just for podiatry business owners, which is where I will be adding additional business and marketing advice.
If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
034 - Dr David Armstrong Having A Passion For The High Risk Foot
01:04:36
Dr David Armstrong is Professor of Surgery at Keck School of Medicine of the University of Southern California (USC) and Founder of Southwestern Academic Limb Salvage Alliance (SALSA). He holds a Masters of Science in Tissue Repair and Wound Healing from the University of Wales College of Medicine, and a PhD from the University of Manchester College of Medicine.
Dr Armstrong has produced more than 475 peer-reviewed research papers in dozens of scholarly medical journals as well as over 80 book chapters. He is co-Editor of the American Diabetes Association’s (ADA) Clinical Care of the Diabetic Foot, now in its third edition.
On this episode we discuss:
- Being a second-generation podiatrist and this year his daughter has begun her podiatry training
- The defining moment that he fell in love with the high-risk foot.
- Treating patients in the absence of pain, both surgically and mechanically is something else.
- Making career choices based on passion, not money
- Why podcasting is a great educational medium.
- People don’t care how much you know until they know how much you care
What is it that we do as podiatrists?
Where helping people move through the world a little better, and that is a fantastic gift to give people.
Final Tip
You need to remember that you’re in a great speciality and we change peoples lives and keep them moving. You can make a difference.
If you have any questions about this podcast episode, please email me at tf@tysonfranklin.com, or you can connect with Dr David Armstrong via Linkedin.
Diabetic Foot Global Conference - DF CON (17-19 October 2019)
If you currently own a podiatry business, the fastest and most efficient way to grow your business is with a one-on-one business coach or mentor, or small group coaching. Please email me at tf@tysonfranklin.com and let's see where I can you.
Subscribe To My Newsletter
If you'd like to be kept up to date with my EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily emails telling you how great I am.
It's No Secret with Dr T. Podcast
If you're a fan of marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.
I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events and conferences around the world. Check it out: Podiatry Legends Facebook Page.
Subscribe To Podiatry Legends
If you enjoyed listening to this Podcast, please SUBSCRIBE and tell all your podiatry friends.
If you enjoy it a lot, it will put a HUGE smile on my face if you left a REVIEW on iTunes, or wherever you like to listen to podcasts.
082 - Dr Howard Dananberg Non-Surgical Treatment of Hallux Limitus
00:39:53
Dr Howard Dananberg explains that in the 1980s podiatrists didn't always work in the best hospitals and therefore complications with surgery was a possibility; therefore this made him start thinking and looking of alternative treatment options for common foot surgeries.
On this episode, Dr Dananberg and I take a journey through his early career and the research and discoveries he uncovered, which lead to his non-surgical treatment approach to hallux limitus.
"The way you to start thinking about Hallux Limitus is, it doesn’t hurt to move, it hurts because it doesn’t move when it should".
"Testing peroneal strength should be the first step in evaluating hallux limitus".
BIO: Dr Howard Dananberg graduated from the Ohio College of Podiatric Medicine in 1975. After his residency, he practised in Manchester, New Hampshire until 2012 when he retired.
He has received numerous awards for his work on sagittal plane biomechanics, including the Scholl's Award, Astra Award and MIT-Lemelson Inventor of the Week Award.
He has authored numerous peer-reviewed papers and given lectures on this topic to podiatry, medical and physical therapy audiences around the world.
If you have any questions about this episode, please send me an email at tf@tysonfranklin.com.
Facebook Page & Group
Facebook Page: Podiatry Legends Podcast - This is where I post each podcast episode and information regarding podiatry events around the world.
Facebook Group: Podiatry Business Owners Club - This is for podiatry business owners, and where I will be adding my business and marketing advice and videos.
One-On-One Coaching & Mentoring
If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at tf@tysonfranklin.com and let's see where I can you.
Newsletter & Events
Please sign up for my NEWSLETTER if you'd like to know more about upcoming EVENTS, I promise not to spam you with daily emails telling you how great I am.
If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
This episode with Dave Frees underscores the significance of persuasive communication in achieving better patient compliance, improving team performance, and driving business profitability. Additionally, Tyson and Dave dive into the importance of understanding the intent behind actions, effective communication, and incremental improvements in leadership skills.
Dave will present a live workshop, The Power of Persuasion:The Mindsets, Strategies, and Tactics that Enhance Leadership Success and Profitability in Cairns, on August 24th, discussing similar topics in greater depth.
The Power of Persuasion: The Mindsets, Strategies, and Tactics that Enhance Leadership Success and Profitability with Dave Frees
This LIVE one-day event with Dave Frees will be life-changing. It is rare to have this calibre of speaker in Australia, let alone Cairns, so I suggest doing whatever you can to attend. There are only a limited number of seats available, so I would not sit on the fence too long.
If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I’m here to help in any way I can. You have everything to gain and nothing to lose.
I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
Josh Taylor is a qualified accountant and farmer who has decided to pivot from his former careers and go back to university and study podiatry at the Queensland University of Technology in Brisbane.
Josh had just completed his second year, and he is the living embodiment of taking risks and putting in the hard yards to follow your passion.
In this episode, we discuss:
Listening and learning from the Podiatry Legends Podcast before starting his podiatry studies.
Benefits of connecting with past podcast guests.
Why he hated accountancy.
Working as an accountant and working part-time at Rebel Sports was the highlight of his week.
Why it is essential to be doing something that you are passionate about.
If you want to succeed you need to be passionate about what you do.
Working on getting a balance between your personal life and your study life.
The benefits of working at Rebel Sports.
When you work, work like it's your own business. There are mnay benefits for being the hardest worker in the room.
If you want to connect with Josh, you will find him on Facebook at Josh Taylor and on Instagram at josh_amos_taylor.
If you have any questions or want to learn more about how I can help grow your business, please call me on 0408 671 966, send me an email at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar and schedule a face-to-face Zoom meeting with me.
I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
Competitive Advantage
If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
05 Jan 2019
001 - Tyson E. Franklin Explains The Podiatry Legends Podcast
00:09:32
This podcast aims to shed light on all the great things happening in our profession and who is doing them. I want to expose you to some of the fantastic career paths many podiatrists have taken, proving that you can do the same and even more. And along the way, we will have a few laughs.
Most of my guests are podiatrists; however, I do have some guests that are not because I also want to broaden our thinking.
If you’re a student or recent graduate wondering what the podiatry profession has to offer long-term, there is a lot if you want to open your eyes and mind.
If you’ve been in the podiatry profession for some time and feel tired, tuning in each week and listening to some of the fantastic stories may be the spark and motivation you need to pivot from your current path and take a different trajectory.
Who is Tyson E Franklin?
I graduated from the Queensland University of Technology, Brisbane, in 1988 and over my 30-plus-year career, I have opened more than 20 successful podiatry businesses.
I made many mistakes in my career, but I also learned from them. If you're not making mistakes, you're also not challenging yourself or trying anything new.
Playing it safe is not the same as playing it smart.
I sold my last podiatry business in 2016, and since then, I've dedicated myself to podiatry business coaching, podcasting, writing and speaking. If you want to learn more about me and what I do, please visit my website www.tysonfranklin.com
Podiatry Scope Is Vast
As a profession, I think podiatry offers so much scope, more so than most. Hopefully, you'll be inspired to do more after listening to a few of my legendary guests.
They say the definition of insanity is to do the same thing repeatedly and expect a different result, so if you’re not 100% happy with what you do every day, you can change it.
If you have any questions about this podcast, please send me an email at tf@tysonfranklin.com
Also, if you know of any podiatrists doing amazing things in our profession, please have them email me.
All my podcast episodes are recorded and uploaded to my YouTube Channel - Tyson E Franklin.
03 Feb 2025
355 - Self Publish Easily with Engel Jones
00:49:53
In today’s digital world, anyone with a story to tell can become a published author—podiatrists included. In this week’s episode of the Podiatry Legends Podcast, I sat down with Engel Jones, founder of SelfPublishEasily.com to discuss the ins and outs of self-publishing. If you've ever thought about writing a book but didn’t know where to start, this episode is a must-listen.
If you have any questions about this podcast episode or you're looking for a speaker for your next event, please email me attyson@podiatrylegends.com, and we can discuss my speaking topics.
FREE Business Guidance:
Do you have a business question? A podiatrist I spoke with in 2024 made an extra $40,000 by following my simple advice from a 30-minute FREE Zoom call. They were so happy they bought me a $400 bottle of bourbon. You don’t have to do that, but if you do, I won't say no!!!
Think about it – you have everything to gain and nothing to lose. Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.
319 - Dr Ivan Bristow Why Every Podiatrist Should Start Blogging
00:45:01
Dr Ivan Bristow, PhD, is a podiatrist who has been interested in dermatology for over thirty years. He has published over 100 papers on this subject, teaches it globally, and has a highly successful podiatry dermatology blog, www.foot.expert. He is passionate about promoting podiatry and dermatology to the profession and the public.
In this episode, we discuss the power of websites and blogs to promote our podiatry work and the profession as a whole and to help keep podiatry alive. If we don't write about foot problems, other healthcare professionals will, and we will lose that space.
You can connect with Dr Ivan Bristow on LinkedIn @ivanbristow, or you can email him at ivan@foot.expert.
Dr Ivan Bristow has also been on two other previous episodes:
Episode 168 – Foot Dermatology
Episode 199 – Writing Letters, Reports and Referrals.
How to Write Blogs
On my YouTube channel, Tyson E Franklin, you will find a short three-minute video titled How to Write Blogs.
If you do, I want to let you know you’re not alone. Most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.
Visit my website, www.tysonfranklin.com, for more information and consider using my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.
During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business.
If your podiatry business is currently up against a husband and wife team, this episode will help you understand why they may be kicking your arse.
Suppose you've considered working with your partner but have been put off because of all the negativity surrounding husbands and wives successfully working together. In that case, this episode will help you see all the positives and why there's magic in working together.
My wife and I worked successfully together for well over twenty years, and it was the best business decision we ever made, which is why I wanted to produce this episode because I knew our story was not unusual. There had to be others with the same success stories.
There are often difficulties in the first few years.
The importance of clearly defining your managerial and clinical roles.
Working together when big business decisions need to be made.
Managing others and the importance of values when you bring new people into your team.
The new skills you learn working together.
How working together adds an extra dimension to your relationship.
Takeaway Tips
Travelling to work in separate cars and having separate interests outside of podiatry gives you a little breathing space.
There's no better feeling than having someone in your business that you trust 100%.
The positives of working together far outway any of the negatives.
If you have any questions about this episode or you have ideas for future episodes, please email me at tyson@podiatrylegends.com
Upcoming Events
If you want to know about my upcoming events, please visit the EVENTS page on my website.
Podiatry Business Coaching
I you're looking for a Podiatry Business Coach that gets sh#t done and has a proven track record of helping podiatrists achieve outstanding business results, visit my website www.tysonfranklin.com or send me an email at tf@tysonfranklin.com. I'm here to help if you need me.
Subscribe to My YouTube Channel
Are you SUBSCRIBE to my YouTube Channel - Tyson E Franklin? This is where I upload all the uncut videos from my podcasts and other inspirational and informative business tips.
236 - What is the Podiatry Marketing Podcast with Dr Jim McDannald, DPM
00:32:46
Did you know I co-host a second podcast show called the Podiatry Marketing Podcast with Dr Jim McDannald, DPM, aka Big Jim Mac? At the beginning of January 2022, Jim and I thought it would be fun to create a podcast about the two things we loved most, Marketing & Marketing.
Each week we take turns interviewing each other. Jim interviews me on a particular marketing subject that I'm passionate about, and then on the alternative week, I turn the tables on Jim, and he gets to choose the topic.
Most episodes are less than 25 minutes long, making them easy to consume and grasp the BIG IDEA from each show. If you enjoy the Podiatry Legends Podcast, you will also enjoy the Podiatry Marketing Podcast.
Are you looking for a Podiatry Business Coach who thinks differently? If you are, please email and let's chat to see if we're a good fit for each other.
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.
068 - Dr Brad Schaeffer Developing your Personal Brand
00:38:14
Dr Brad Schaeffer is one of the podiatrists on the highly successful TLC television show MY FEET ARE KILLING ME. Throughout the series, viewers will immerse themselves with both doctors – one west coast and one east coast – as they juggle all sorts of eye-popping cases, from wart clusters and funky fungus to toe amputations and foot reconstructions.
Dr Brad and I discuss the following on this episode:
I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
It's No Secret with Dr T. Podcast
If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.
Show Sponsor is Podium
If you want to learn how to get an edge over your competitors, receive more Google Reviews, and learn how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page athttps://try.podium.com/podiatrylegends/
20 Nov 2019
048 - Dr Patrick McEneaney Rapid Business Expansion
00:48:15
If you want to scale and grow your podiatry business, you've got to make decisions fast, and Dr Patrick McEneaney has done just that. He has expanded his Northern Illinois Foot & Ankle Specialists podiatry business from one to five in just a few short years, but as he explains, opportunities are all around us you've just got to be prepared to jump on them when they arise.
If you sit and stare at something for too long, you can make it look both good and bad.
Dr Patrick McEneaney is not just business-focused either; he also commits a lot of time giving back to the podiatry profession. He is currently the President of the Illinois Podiatry Medical Association.
On this episode we discuss:
How he started his first podiatry business, and how the next four came after that.
Good timing and good marketing
Why putting on local seminars, lunch and learns and breakfasts help increase his referrals
Why you've got to tell people what you do in your practice.
There's no such thing as a bad conversation; you can always learn something from everyone you meet.
Sharing your failures with others
Why he meets every year with other podiatrists for mastermind meetings.
The benefits of making quick decisions
Why you shouldn't expand too early and overextend yourself.
Two questions he asks his team members:
What's your favourite thing you like about working here?
What else do you need from me to make your work easier?
Final Business Tips:
Find good people to work with you
Talk with people who have already been through the experience and don't try to rewrite the book if you don't have to.
Hire slowly and fire quickly: Don't keep bad employees longer than you need to.
If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at tf@tysonfranklin.com and let's see where I can you.
Newsletter & Events
If you'd like to be kept up to date with my EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily emails telling you how great I am.
Podiatry Legends Facebook Page
I have set up a Podiatry Legends Facebook page, where I post additional small business and marketing tips, information regarding podiatry events and conferences around the world. Check it out: Podiatry Legends Facebook Page.
If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.
056 - Dr Rob Hermann Self Reflection & Clinical Insights
00:43:57
We're all faced with adversity at one point or another in our podiatry careers and when it happens it a great time for self-reflection and opportunity for personal and professional growth.
Dr Rob Hermann is a Podiatric Surgeon and owner of Adelaide Foot & Ankle, and he has been practising foot and ankle surgery since 1991. He has practice surgery in all States of Australia and has participated in medical mission work in the Philippines and Vietnam.
His has had a brilliant career and continues to give back to the profession in many ways, but it has not been all smooth sailing, as you'll learn.
On this episode we discuss:
His early career and introduction to foot surgery
The benefits of sharing knowledge
Communicating with patients
"Themost difficult thing to learn is not the not technical aspects of podiatry; it’s the psychology and learning how to connect with your patients. It's about developing skills on how to ask the right questions and listening to where the patient is coming from".
Communicating treatment expectations and outcomes
Consultation timing
What's coming up for podiatric surgeons in the future
Accreditation
Facing adversity in your career and how to deal with it
An online surgical audit tool
Self-Reflecting and clinical insight
Keeping You Active Podcast (coming soon)
Why sleeping on a decision and gives your mind time to process and provides clarity.
If you want to learn how to get an edge over your competitors and receive more frequent Google Reviews, and how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page at https://try.podium.com/podiatrylegends/
I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.
24 Dec 2019
053 - Dave Cashley Making Sense of Neuroma Research
00:41:43
Dave Cashley owns Dundee Podiatry Clinic in Scottland. He has a special interest in lower extremity manipulation, and this interest has led Dave to publish and lecture extensively on this particular topic. He is now studying toward a PhD.
His research is based around the treatment of neuromas, doing a parallel study of manual therapy versus steroid injections.
The Best Thing About Neuromas
You don’t need any fancy kit to diagnose or treat it, other professionals stay away from it, and no one outside of podiatry gets good results.
It's a common, debilitating problem, and we can make a big difference in people’s lives.
On this episode we discuss:
Other treatment modalities and why Dave leaned towards manual therapy
Clinical biases - Are the results you’re getting in the clinic a fluke or the real deal.
Biased questioning to patients
Dave explains how research questions differ from what we would typically ask in a clinical situation
Minimal patient contact during research
How manual therapy became an interest and his connection with other podiatrists in this area
Why podiatrists should be making a decent income regardless of their area of interest. "If you have a paupers mentality, you will make a paupers wage".
If you’re struggling to make money, you need to get a mentor, and you need to change your mindset. "To find your destination you've got to get on the right bus".
Final Tip:
If you do not love life as a podiatrist have a look around and make some changes. Podiatry is one of the greatest professions on the planet.
If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can connect with Dave Cashley on Facebook and email him at info@dundeepodiatry.com
Business Coaching & Mentoring (I'm not for everyone)
If your podiatry business needs help with marketing and business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at tf@tysonfranklin.com and let's see where I can you. BUT, I'll be perfectly honest I'm not for everyone.
I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.
148 - Bronwyn Cooper Neuromuscular Activation Orthotic Approach
00:44:14
Bronwyn Cooper is the owner of Dr Foot Solutions in Drummoyne, NSW. She is a pain podiatrist, a clinical educator and a consultant in clinical applications of footgear, Barefoot Science orthoses and medical laser/photobiomodulation.
Bronwyn likes to ask the question, "what if you didn’t need to keep the foot continually guided and splinted in its direction of movement. It should be about creating instability under the foot initially, resulting in increased stability through increased firing and strengthening of muscles."
In this episode, we discuss:
New Trends - Sensomotoric and Neuromuscular orthotics and why these are better?
Is support of the foot killing feet?
What if the best orthotic is the sole of some shoes, not the in-shie device?
If you would like to connect with Bronwyn, you can find her at Dr Foot Solutions.
If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
Youtube
If you're interested in watching the UNCUT video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.
Dr TJ Ahn is a first-generation Korean who immigrated to America alone when he was only 19 without any connections or ability to speak English. He called Tennessee home initially where he studied Computer Science and Business, before eventually moving to Chicago to study podiatry, which is where he still lives and practices podiatry.
In addition to running his podiatry business, he is using his experience and business knowledge to help other colleagues build their dream private practices at TJ Ahn Coaching & Consulting.
On this episode we discuss:
His love of Aikido and how this was an essential step towards his podiatry career
The importance of connection
Teachers and Mentors help knock off the bad edges.
What we do and who we are are not the same thing.
Being an Experimentalist
The power of Adaptability
Why he was going to quit podiatry between 2012 - 2014
How his mindset changed between 2014 - 2016. "You're worth far more than an insurance company says you are".
Increasing your podiatry service to a concierge level
Reactivating your existing patients is more important than trying to get new patients
Strategy & Tactics
The Force of Average
Social bullying
Find a niche, get good at it and defend it
"Most podiatrists are too focused on revenue instead of focusing on profit. Would you prefer 20% of one million dollars or 45% of half a million dollars."
4-Step Plan to Follow
Tweak your mindset
Find your niche
Have a solid marketing strategy and tactics in place
Adjust your practice systems
If you follow these four steps, you'll have crazy business profits and victory.
"When you wake up tomorrow are you going to be a better version of yourself, the same version, or a worse version? You decide."
Take Action
When you focus on an attainable goal and on the implementation required, meaning you take action to make sure the small tasks get done, you're heading in the right direction.
Creating a habit of getting small tasks done every day, towards the big goal, will make you feel good and alive.
FREE BOOK OFFER
Dr TJ Ahn has written a book called Opt-Out, and you can obtain a free by following this link optoutbook.com, all you need to do is pay for the postage...BARGAIN!!!
Dr Ahn also has a private Facebook Group called Podiatry Profits, and a podcast called the Podiatry Profits Podcast.
If you have any questions about this episode, please send me an email at tf@tysonfranklin.com.
Podiatry Business Coaching & Mentoring
If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle.
Marketing - You need a well thought out marketing strategy, not just more tactics.
Systems - You need systems that will support your marketing strategy and your team.
Team - You need to develop a team culture that makes your work-life balance easier, not harder.
Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits.
If you want to know more, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat to see if I can be of assistance.
26 Jan 2022
191 - The History of Shoelaces with Anthony Pong
00:35:24
Anthony Pong is the Executive Director of Caterpy, an elastics manufacturer in Japan. This particular episode was produced using the audio from Anthony's webinar of the same name, The History of Shoelaces and Benefits to Your Patients.
What we covered:
* The history of shoelaces and how they originated. * The pros and cons of traditional shoelaces. * Lacing Methods for standard shoelaces. * Shoelace inventions, their history, and pros and cons. * The Caterpy invention, its features and benefits for podiatrists and their patients.
Have you made a decision to grow your podiatry business in 2022? If you have, let's talk. You can call me directly on 0408671966 or send me an email at tf@tysonfranklin.com; otherwise, you can also go directly to my online calendar and schedule a FREE 30-minute Zoom meeting with me.
I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
Competitive Advantage
If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
25 Apr 2019
018 - Scott Sorensen Biomechanics, Pressure Platforms & Milling Orthotics
00:33:15
In 2006, I decided to use pressure/scanning platforms in my biomechanical assessments and patient education, and this is how I met my guest Scott Sorensen. I contribute this technology as one of the main reasons why my podiatry business in Cairns stood out from the crowd and became a market leader.
Analogue versus Digital - Plaster Cast versus Scanning
Business efficiency
Creating a communication pathway. If they can see foot pressure and video it helps with communicating the message and information.
Orthotic education
Patient education - taking it to the next level
3D Scanning and printing
The differences, biomechanically speaking, between the UK, USA and Australia
Commercial integration
No One Remembers Who Came Second
You've got to have some mongrel in you and be willing to try these different techniques and different equipment, but you also do need to know when to walk away.
No one remembers who came second, so you can't keep waiting to see what your competition is doing and then try and copy them. Be a market leader in your area.
"Keep your overheads low it's a good foundation to start a business".
CADCAM Milling Machines
To have a mill installed in your podiatry practice, you need a specific skill base knowledge first. You need to be confident on a grinder and be able to make and understand orthotic adjustments.
Scott also recommends visiting his podiatry business in Noosa and see how the Bodytech Systems functions in a real clinical situation. You can also see how the CADCAM milling machines work.
BONUS: It's a great reason to visit Noosa and make it an educational and tax-deductible trip.
Australian National Podiatry Conference: 22-24 May
At the upcoming Australian National Podiatry Conference in Adelaide, Scott Sorensen, Paul Graham and I will have a booth (C5) in the Expo area.
If you have time, please come and visit us and together we will be able to answer any questions you have in regards to pressure platforms, scanning, orthotic milling machines and our upcoming WORKSHOP - Biomechanics & Business on the Gold Coast in June.
I will have my podcasting equipment set up and will be planning to release a short podcast episode at the end of each day, so please drop by for a quick podiatry chat.
Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients.
In addition to having excellent biomechanical skills, it's equally important to know how to market these skills. You can have the most advanced biomechanical equipment and have acquired biomechanical skills far beyond any of your competitors, but without a well thought out marketing strategy, it will, unfortunately, go unnoticed.
I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.
If you'd like more marketing and management tips for your podiatry business check out my other podcast; It's No Secret with Dr T.
282 - What Mums Cherry Ripe Taught Me About Systems
00:11:01
I want to share a story from my childhood and how my mum's Cherry Ripe chocolate taught me a great lesson about systems and why small system changes can have devastating long-term effects on your podiatry business if you don't keep an eye on them.
FOR SHOW NOTES VISIT - https://www.podiatrylegends.com/282-what-mums-cherry-ripe-taught-me-about-systems/
If you have any questions about developing systems after listening to this episode, please email me at tf@tysonfranklin.com
Podiatry Business Coaching
Hi, I'm Tyson Franklin, and when it comes to one-on-one podiatry business coaching and mentoring, I believe I am the best in the business, and most importantly, I have a proven track record to back me up.
If you'd like to learn more, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a Zoom meeting.
Suppose someone in your family needed medical treatment. Would you be happy if the treating doctor only gave them limited treatment options because they had a limited skill set, or would you prefer the doctor explained ALL the available treatment options, even if it meant they had to refer them to another doctor or specialist?
This is the basis of The LOVED ONE's Test.
Jonathan Small has appeared on this podcast nine times. I keep inviting him back because he delivers relevant, practitioner-driven content every time, and The LOVED ONE's Test is no different. He is also the owner of Health First Foot & Gait Clinic in Southam, UK.
In this episode, we discuss the following:
Informed Consent.
The Patient Experience.
Providing the best level of care.
Building trust with your patients through referrals, don't be afraid of losing patients.
Suppose you cannot treat a particular problem. In that case, it is better for the profession if you can refer them to another podiatrist that can treat the problem instead of referring them to a Physiotherapist or General Practitioner.
If you have any questions about this episode or Jonathan's Work Smarter, Not Harder 2-Day Workshop in 2023, please email me at tf@tysonfranklin.com.
Are you looking for a Podiatry Business Coach who thinks differently? If you are, please email me and let's chat to see if we're a good fit for each other.
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.
What does Care Differently mean? If you want your business to be different, you've got to care about your clients differently, and giving them a discount does not mean you care; it only means you're trying to be cheaper than your competitor down the street. If you put your client's needs first, the rest of your business will fall into place naturally.
My guest, Jeff Peterson, is the owner of Interstate Music in Wisconsin, USA, an online music business with a Musician's First Mindset.
Jeff's marketing strategy with Interstate Music is mind-blowing and utterly different from how marketing is usually done in the music industry. It is pure genius, which is why he won the top honours at the Wisconsin Small Business Awards.
I've always said you should learn from what others are doing in different industries and ask yourself, how can I apply that in my business?
In this episode, Jeff and I discuss the following:
The power of storytelling and how it can emotionally connect with the receiver.
Human nature is about connectively. You either connect or don't connect with people, which can make everything or break everything in business relationships.
What makes a person think they are good enough in their career to lead the charge to be an expert in their industry?
Don't die with the music (or knowledge) still in you.
The benefits of sharing what you know with others.
You don't have to have all the answers.
Business didn't come naturally; it was something I had to learn.
When your business gets bigger, people will take potshots at you.
What Jeff learnt taking over a business that went into bankruptcy and the importance of understanding the numbers of a business.
Hire Good People
When you're looking for people to join your Team, you should hire good people, not good resumes. They either have it or they don't. If they don't, they're not for you.
Care Differently
You've always got to consider what your customers want and need and whether you can provide it. You cannot keep being the same as everyone else and expect a different result, and simply saying you care more or giving discounts to beat your competitors does not mean you do.
You need to show them you care more with your consistent actions. You must find out what truly matters to your customers and deliver on that.
At Interstate Music, they developed a Musician's First Mindset; they take what they do for a living and help them develop it further. They help them create content (video, photos, etc.) and work with them to develop their exposure in the industry.
By building authentic relationships with Musicians, Jeff and his Team at Interstate Music are building long-term trusting relationships within the music industry. If musicians buy their equipment from Interstate Music in the future…well, that's a bonus.
Do you have a Client First Mindset or are you focused on your needs?
Slow Bleed & Loss of Energy
If you focus too long on your competition and not on your own business, it is a death spiral and slow bleed for your business, especially if they are not spending time thinking about you.
Be aware of your competitors, and pay attention, but don't become obsessed.
Everyone gets into business for a reason, and there will always be some form of energy behind them making this decision. Don't waste your energy worrying about what everyone else is doing.
If you do, you won't have the energy to work on your own business.
Social Media
Don't use social media platforms just because someone else is doing it. Ask yourself, will this platform work for my business? Are my ideal clients using this platform? If they are, work on a long-term strategy to make it work for you, don't just follow what everyone else is doing.
The Power of Marketing
When we recorded this podcast (and YouTube video), Jeff and I were drinking a can of Liquid Death, which is just a can of water.
There's no screw top lid, which makes it slightly impractical and not very portable, but it is cool, and they have marketed it exceptionally well. Their tagline is 'Murder Your Thirst'.
Jeff and I agreed you don't have to do something new, but you need to market it better or differently.
How can you apply this idea to your podiatry business?
What can I do to charge a premium in my podiatry business?
Adapt Over Time
You should be evolving and adapting your business over time. You should be updating how you do things. You should always be looking for a different perspective. Staying the same while others are moving forward means you are falling behind.
You don't do this just for your patients; you're also doing this for your Team. They need to know they are in a progressive business.
Your Team needs to buy into your vision for the future.
Learn & Share
If you make a mistake or do something wrong, you've got to be able to work out why it was wrong and learn from it, and when you learn something new, share it with those that will listen.
Don't keep it as the best-kept secret.
If you have any questions about this episode, please email me at tf@tysonfranklin.com.
Business Coaching
Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.
Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.
Podiatry Business Owners Club
Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.
194 - Dr Kent Hungerford Why Podiatrists Are Hesitant to Adopt New Technology
00:43:05
Dr Kent Hungerford is a Podiatric Surgeon from South Coast Foot Surgery in Shellharbour, New South Wales.This episode discusses why podiatrists are hesitant to adopt new technology. It's not just podiatry; the whole allied health professional is a little hesitant. On average, it takes 17-years from intervention discovery to widespread implementation. Shockwave has become very popular over the last 10-years; however, it was known around 40-years ago, and laser therapies have been in existence since the 1980s.
We also talk about:
The fear of trying something too early and being judged.
Social proof.
Looking at research.
Post-graduate education.
The price to adopt new technology can be a barrier.
Education is also a barrier, therefore put money into training and remove this barrier.
How to afford new technology and why you need to do this.
"The business needs to work for you so you can work for others to get them the outcome that they need in the most efficient way.”
Final Tip
It's up to you to look for better outcomes for your patients. Be open-minded, look at the research and see what is coming through. If you're unsure why someone is using something or if it works, find someone passionate about it and ask them questions.
Have you decided to grow your podiatry business? If you have, let's talk. You can call me directly on 0408671966 or send me an email at tf@tysonfranklin.com; otherwise, you can also go to my online calendar and schedule a FREE 30-minute Zoom meeting with me.
I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.
Competitive Advantage
If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.
05 Nov 2021
178 - Judi France Educate Yourself to Invest Outside of Podiatry
00:41:10
Judi France is the owner of Toowoomba Podiatry in Queensland. In addition to her ongoing podiatry education, Judi also made a conscious effort to educate herself about investing her money outside of podiatry in preparation for her future.
Living lousy for a short period of time and paying off your debt as fast as you can is a great investment strategy; it will pay huge dividends long-term and is something Judi wants younger podiatrists to understand.
In this episode, we discuss:
Adversity and failure lead to opportunity
The balance between practice ownership and Continuing Education.
Investing outside of podiatry.
Go without now and reap the rewards later.
Living lousy and paying off debt quick
Educating yourself to make money outside of podiatry.
Investing Overseas
If you have any questions, please email me at tf@tysonfranklin.com and if you'd like to organise a FREE ZOOM call with me, please click on my CALENDAR.
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