Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters (Morgan Franklin Media)
Explore every episode of Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 02 Sep 2024 | #027: Why Nobody Cares About Your Podcast | 00:12:33 | |
I'm not usually a "hard truths" kind of person. Mostly because you could look at me the wrong way and I'd get my feeling hurt. 🥲 But this is a hard truth every podcaster must face: there will come a time you feel like no one cares about your podcast. In this episode we'll talk about what to do when you start having a podcast meltdown, my embarrassing first attempt at starting a podcast and why it's okay if no one cares about your podcast. Send me a message: Want more? | |||
| 25 Nov 2024 | #039: How I'm Monetizing My Podcast in 2025 | 00:16:44 | |
Do you ever wonder how podcasters ACTUALLY make money? Take it from a full time podcaster, it might not be what you're expecting. In this episode, I’m telling you everything—the what, when, and how behind the five income streams I’m using to monetize my podcast in 2025. I’ll walk you through real examples from my business, including soft pitches, digital products, affiliate marketing, speaking engagements, and a first look at my upcoming courses. Whether you’re just starting podcasting or ready to go full time, there’s something in this episode for you!
Why you need to pitching your services in every episode (and how to do it without being annoying). What I'm trying in 2025: digital courses, automation and done for you services.
👩🏻💻 Shop My Podcast Template Store: 👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 🙋🏻♀️ Questions? Comments? Ideas? Message Me: | |||
| 09 Sep 2024 | #028: The 3 Biggest Social Media Mistakes Podcasters Are Making in 2024 | 00:20:28 | |
If every week you’re using the same Canva graphic that only gets 5 likes, this episode is your sign it’s time to revisit your podcast’s social media strategy. Chopping up episodes to recycle on TikTok isn't going to grow an audience in 2024. Because the truth is - the algorithm doesn't hate you, but it might hate your content. 🫣 I see podcasters making the same mistakes over, and over and in this episode we’re going to talk about the new era of short form content (TikTok, Instagram Reels and YouTube Shorts), whether you should pay for ads and sponsored posts and the non-traditional social medias that bring more listeners to my podcast than any other advertising. Book Your Podcast Social Media Audit: Other links mentioned in this episode: | |||
| 28 Oct 2024 | #035: Turn Social Media Followers into Podcast Listeners | 00:15:22 | |
Just because someone follows you on social media and likes every piece of content you make about your podcast doesn't mean they'll ever listen to your podcast. Most of the time, our social media followers have different reasons for following us than our podcast listeners have for listening.
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| 22 Jul 2024 | #021: Good vs. Great Podcasts: The One Skill You MUST Master | 00:12:50 | |
If I could give one piece of advice to EVERY podcaster it’d be this: the difference between a good and a great podcast is storytelling. The more engaging, relevant and relatable your stories are, the more quickly you’ll grow your podcast and brand. If you’re struggling to find new listeners, if you're constantly feeling burnt out from publishing and promoting new episodes, if you can’t figure out what sets your podcast apart, this episode is for you. In this episode: Links in this episode: | |||
| 24 Feb 2025 | #052: Your Podcast is a Brand (Whether You Realize It or Not) | 00:17:04 | |
Everyday we become more and more aware of the power of the ✨brand✨. But what does that even mean? Why should we care? Most of us probably wouldn’t consider our podcast to be a brand, but in 2025, that’s a huge mistake. In this episode we’ll talk about the importance of recognizing and nurturing the brand of your podcast, why branding matters and how to leverage your podcast branding in a way that grows your audience and helps your podcast make money.
👩🏻💻 Shop My Podcast Template Store: 📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here: 👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 🙋🏻♀️ Questions? Comments? Ideas? Message Me: | |||
| 03 Mar 2025 | #053: Should Your Podcast Have Video? | 00:18:03 | |
One of the most asked questions I get as a podcast producer and podcaster is should all podcasts have an audio and video component? I wish there was an easy answer to this question, because even I grapple with the pros and cons of whether my podcasts should have video. In this episode we’re going to talk about the advantages, disadvantages, investment, and payoff of having a video component to your podcast. There isn’t a blanket answer for every podcaster, but after this episode you’ll have the tools and perspective to be able to decide for yourself: should your podcast have video? 📌 Book Your 1:1 Podcast Strategy Call: 👩🏻💻 Shop My Podcast Template Store: 📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here: 👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 🙋🏻♀️ Questions? Comments? Ideas? Message Me: | |||
| 07 Apr 2025 | #058: Before You Rebrand Your Podcast | 00:15:43 | |
Rebranding a podcast is tricky. Branding a podcast is tricky. I’ve had several questions lately from established podcasters asking either what went wrong with their podcast rebrand or what they need to know before rebranding and in this episode we’ll talk about when to know it’s time for a rebrand, what you need to focus on during your rebrand and how to relaunch you podcast in a constructive way to attract new listeners while keeping your existing audience.
👩🏻💻 Shop My Podcast Template Store: 📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here: 👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 🙋🏻♀️ Questions? Comments? Ideas? Message Me: | |||
| 29 Jul 2024 | #022: Should You Talk About Politics on Your Podcast | 00:12:35 | |
If you live in the United States the past 3 weeks have felt like a year. 🫠 It’s election year and also one of the most significant and historical presidential elections of our lifetime. Over the past month I’ve heard a lot of opinions on the right, left and quite frankly the pits of hell. Everyone has an opinion, but the bigger question is - should you share it on your podcast? 😬 In this episode I’m breaking down the pros, cons and my best advice for sharing your political opinions on your podcast. | |||
| 27 Jan 2025 | #048: Why Your Podcast Marketing Isn't Working | 00:15:02 | |
I’m going to say something and you might not agree with me, but in my experience this is the truth: marketing a podcast is harder than having a podcast. Finding the right people that should be listening to your podcast and reminding them every week to listen to your podcast is actually harder than making the podcast itself and that’s not easy. In this episode we’re going to talk about why your podcast marketing isn’t working, what you can do to improve and how we can make small changes to start rebuilding our listener base and engaging with our existing audience.
👩🏻💻 Shop My Podcast Template Store: 📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here: 👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 🙋🏻♀️ Questions? Comments? Ideas? Message Me: | |||
| 31 Mar 2025 | #057: Affiliate Marketing for Podcasters: The Worst Kept Secret in Podcast Monetization | 00:14:22 | |
When can you monetize your podcast? That’s one of the most asked questions I get as a podcast producer and strategist and the simple answer is: today. Yeah, it’s true. You can monetize your podcast today. You could hypothetically speaking, start making money on your podcast today by becoming an affiliate partner. Now, obviously it’s much more complicated than recording an ad and watching the money roll in, but in this episode I’m going to walk you through how to become an affiliate marketer with your podcast, how to find the best companies to work with, how much you can expect to make and how to strategize to leverage your affiliate partnerships to get actual partners for your podcast. 📌 Book Your 1:1 Podcast Strategy Call: 👩🏻💻 Shop My Podcast Template Store: 📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here: 👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 🙋🏻♀️ Questions? Comments? Ideas? Message Me: | |||
| 10 Mar 2025 | #054: Pitching Your Podcast: The Pitch Strategy That Saved My Podcast | 00:17:12 | |
In podcasting there are few things more important than being able to utilize your network, make an offer and close a deal. Whether that’s getting a guest you want to come on your show, guesting yourself on another podcast or getting a sponsor, you need to know how to pitch your podcast effectively and efficiently. If you can’t speak to the value of your podcast, no one can. In this episode I’m going to teach you the pitching strategy that saved my podcast and my career.
💫 Podcaster Media Kit with Rate Card Template: ✨ Podcast Pitch Deck Template: 📌 Book Your 1:1 Podcast Strategy Call: 👩🏻💻 Shop My Podcast Template Store: 📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here: 👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 🙋🏻♀️ Questions? Comments? Ideas? Message Me: | |||
| 06 Jan 2025 | #045: 10 Podcast Predictions for 2025 | 00:16:42 | |
As of December 2024, in the past month 47% of Americans age 12+ have listened to a podcast. Isn’t that crazy to think about? Almost half of Americans over the age of twelve last month listened to a podcast. That’s the highest number of active podcast listeners ever recorded. Needless to say, 2025 will be the year of the podcast. In this episode we’re talking about my 10 predictions for podcasts in 2025. Ranging on everything from episode length to AI to YouTube, we’ll cover everything I think is going to change podcasting in the next year to help you succeed and make money with your podcast. Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here: 📌 Work with Me 1:1 for Podcast Coaching and Development: 👩🏻💻 Shop My Podcast Template Store: 👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 🙋🏻♀️ Questions? Comments? Ideas? Message Me: | |||
| 01 Jul 2024 | #018: How a Weekly Email Doubled My Downloads | 00:17:34 | |
Over the past 2 months I’ve gone into the trenches of digital marketing research for my podcasts to figure out what will actually bring more downloads and listeners to each episode. Like so many business owners, brands and podcasters I knew the power of email marketing but it sounded like a major pain in the neck. Could it really help that much?? The marketing gurus aren’t lying to us about this one - sending a weekly email has more than doubled my downloads in the past 2 months and in this episode I’m going to break down for you exactly how I did it. In this episode: (2:18) The guest email that got my episode 30,000 downloads. (5:02) How to find the best place to host your emails and contacts. (6:47) How to start building an email list of listeners who actually want to open your messages. (10:25) The strategy I’ve used to grow my list since my first subscriber. (11:26) Why listeners are more likely to listen and buy from an email than social media. Want to check out my lead magnets? Start Sending Emails with ConvertKit
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| 14 Apr 2025 | #059: Is ChatGPT Ruining Your Podcast? | 00:21:03 | |
✨ChatGPT✨ it’s magical, it’s mystical and it really is amazing, mostly because it does all the stuff we don’t want to do. It might also be ruining your podcast. This episode is so contradictory to most of what I teach you about incorporating AI into your podcast workflow, but I’m seeing way too many podcasters destroying their podcasts with ChatGPT and before it goes on any further let’s have a candid conversation about what you should actually be using automation and large language models to do in you podcast and what’s total garbage slop that’s going to drive away your audience and future listeners. 🗣️ Want to learn how to use ChatGPT in a way that won't end your podcasting career? Listen to this episode! 👩🏻💻 Shop My Podcast Template Store: 📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here: 👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 🙋🏻♀️ Questions? Comments? Ideas? Message Me: | |||
| 07 Oct 2024 | #032: What I Wish I Knew Before I Started Podcasting | 00:22:25 | |
You don't know what you don't know and for most of us, (myself included 🙋🏻♀️) what we don't know about podcasting is ALOT. In this episode I'll break down what I wish I'd known when I started my first podcast in 2021, what I wish I'd known starting my 5th podcast in 2023, and what I wish I'd known becoming a podcast host for the first time in 2024. Get your free podcast audit checklist (with walkthrough video) here: Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. | |||
| 08 Jul 2024 | #019: Podcast SEO: Your Guide to Higher Rankings | 00:17:17 | |
A few weeks ago I saw someone on Threads asking why none of the podcast gurus ever talk about SEO for podcasts. As someone that works professionally in podcasting and digital marketing that made me laugh, because most of the podcast educators I follow are constantly talking about SEO for podcasting. But I get it! SEO is confusing, and boring and honestly kind of a pain in the neck to explain and implement. However, that doesn’t take away from its importance to help your podcast grow and reach new listeners across the internet. Once you get the hang of SEO and how to optimize your podcast, it’s a skill that will pay off forever. In this episode I’m breaking down what SEO is, how you can use it for your podcast and a few easy ways to start optimizing your own podcast episodes today. | |||
| 03 Feb 2025 | #049: The 2 Podcast Types That Make The Most Money | 00:12:13 | |
Only 35% of podcasts make money. If I'm being honest, I thought it would be less. 😬 Most podcasts will never get out of the red - and it's not their fault! Podcasting is expensive, time consuming and everyone thinks they're going to make money from it. In this episode we’ll talk about the two kinds of podcasts that actually make money. How to better align your podcast with one of these two strategies and why so many podcasters are never able to monetize their podcast.
👩🏻💻 Shop My Podcast Template Store: 📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here: 👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 🙋🏻♀️ Questions? Comments? Ideas? Message Me: | |||
| 16 Dec 2024 | #042: Monetizing Your Podcast with an Audience of 1,000 or Less | 00:18:25 | |
In this episode we’ll talk about what options a podcast with less than 1,000 listeners has for monetizing, the strength of a loyal and targeted audience and what I’d do to share the value of my podcast with advertisers, even though I have a relatively small listener base.
4. Find out more about Creators Jay Clouse and Lloyd George: Other Helpful Links: 👩🏻💻 Shop My Podcast Template Store: 🙋🏻♀️ Questions? Comments? Ideas? Message Me: | |||
| 16 Sep 2024 | #029: What Turns a LISTENER into a BUYER | 00:18:04 | |
I’ve missed so many opportunities to turn listeners of my shows into buyers. If you’re like me and sometimes you put selling on the back burner to creating (what you think is) quality content, I want you to know you can have both, and in this episode I’m going to teach you how to do exactly that.
Find out more information about my consulting and 1:1 podcast coaching:
Other links useful links from this episode: | |||
| 04 Nov 2024 | #036: How I Get High-Profile Guests on My Community Podcast | 00:15:15 | |
They say all politics are local. I say all podcasting is local. Over the past 4 years I've had the honor of welcoming hundreds of guests onto my podcasts and having conversations with people I'd never dreamed I'd meet. In this episode: I'll talk about what it takes to book a high-profile podcast guest, what I've done in the past and how I confidently pitch any guest. 📌 Shop the Newest Edition to the Podcasts for Profit Template Collection: 👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. | |||
| 20 Jan 2025 | #047: Understanding Your Podcast Audience: Listeners vs. Fans vs. Customers | 00:15:06 | |
If you want to grow your podcast, you need to understand your listeners. What makes a listener a fan? What makes a fan a customer? In this episode we'll talk about the lifecycle of our audience and how to better speak to listeners at every stage of listening. 📌 Book Your 1-Hour Strategy Session: 👩🏻💻 Shop My Podcast Template Store: 📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here: 👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 🙋🏻♀️ Questions? Comments? Ideas? Message Me: | |||
| 13 Jan 2025 | #046: The Podcasting Strategy EVERY Podcaster Should Know | 00:14:06 | |
I have a question for you: why do people listen to your podcast? It’s such a simple question, but it’s really hard to answer. That’s because it’s not a fill in the blank question, it’s not black and white, there’s a hundred different correct answers for why someone might listen to your podcast. But in this episode, I’m going to help you figure out the most important one. 👋🏼 Listen to Ep. 8 - How to Pitch Your Podcast in 30-Seconds: 👩🏻💻 Shop My Podcast Template Store: 📌 Work with Me 1:1 for Podcast Coaching and Development: 📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here: 👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 🙋🏻♀️ Questions? Comments? Ideas? Message Me: | |||
| 15 Jul 2024 | #020: Is Your Podcast Monetizable? | 00:14:41 | |
What do podcasters that make millions of dollars through sponsorships doing differently than the rest of us? Podcasting is a 25-billion dollar industry, and this goes without saying, but there are plenty of advertising dollars to go around. The question is, is your podcast setup to get any of this money? Would a potential sponsor listen to your podcast and think it’s a good investment? In this episode we’re talking about what sponsors are looking for, what the most successfully monetized podcasts are doing to make money with their podcast and how you can make a podcast that’s monetizable. In this episode: Links in this episode: | |||
| 10 Feb 2025 | #050: How to Promote Your Podcast Offline | 00:14:17 | |
What's old is new again and we're learning how to promote our podcast the old fashioned way (in-person 😁). In this episode: 👋🏼 Listen to Ep. 8 - How to Pitch Your Podcast in 30-Seconds: 📌 Work with Me 1:1 for Podcast Coaching and Development: 👩🏻💻 Shop My Podcast Template Store: 📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here: 👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 🙋🏻♀️ Questions? Comments? Ideas? Message Me: | |||
| 26 Feb 2024 | Podcasts for Profit with Morgan Franklin Trailer | 00:01:14 | |
Do you want to start a podcast that will make money for your business or brand? Do you want to know how you can use podcasting to grow your audience and strengthen your voice to become a leader in your industry? Do you want a behind the scenes look at how professional podcast producers build podcasts that will rank at the top of the charts and create listener loyalty? If you answered yes, you’re in the right place! Welcome to Podcasts for Profits with Morgan Franklin, a podcast designed to guide you through the process of creating and growing a podcast that will help you cut through the noise of social media and speak directly to your target audience. As consumers we want to buy from companies, brands and people that we know, like and trust and what better way to connect and empower your audience than creating a podcast where you speak directly to them every week? Join your host Morgan Franklin, podcast strategist, producer and educator. Featured on Good Morning America, Martha Stewart Living, Style Me Pretty and more, Morgan has helped countless businesses, podcasters and podcast advertisers find their messaging, strategy and targeted brand identity. See more episodes, show notes, and transcripts, visit: https://morganfranklin.media/podcasts-for-profit Find out more about Morgan visit: New episodes air every Monday. If you find the podcast valuable, please make sure to subscribe, download and rate the podcast 5 stars! | |||
| 04 Mar 2024 | #001: How to Make Money with Your Podcast | 00:19:13 | |
Whether you're trying to monetize directly via sponsorships or affiliate programs or indirectly by using your podcast as a part of your digital marketing strategy, every podcaster needs to know how they're going to turn their show into money. If you're in the process of starting a podcast take this as your sign to make podcast monetization a part of your launch strategy. If you already have a podcast I hope this reminds you there's endless ways you can generate revenue with your podcast and you deserve to make money podcasting. In this episode : If you enjoy the show and you want to help more business owners and podcasters make money with their podcast will you give me a 5-star review? It helps the show rankings and gives more listeners an opportunity to find the show. Thank you! Links in this episode: | |||
| 11 Mar 2024 | #002: How Much Does It Cost to Start a Podcast | 00:24:35 | |
Like so many new podcasters, in the beginning I was relying on my most *trusted* mentors – Google and YouTube for all my advice on podcasting. The funny thing is, today the first result when I Google “How much does it cost to start a podcast?” is a Forbes article that says starting a podcast could cost anywhere from $20 to $5,000?! That a huge range, and while it’s fairly accurate, that's probably not the answer you were hoping for. My best advice is to remember it's okay to grow with your podcast and invest more as your audience and opportunities grow. Don't let the cost stop you from starting. After all, some of the most successful podcasts start with nothing but a great idea and a passion for sharing it! In this episode: Links mentioned in this episode: | |||
| 18 Mar 2024 | #003: Who Will Listen to Your Podcast | 00:10:21 | |
Some podcasters obsess over it. This week we’re talking about one of the most vulnerable questions in podcasting - who’s going to listen to your podcast? In this episode: If you enjoy the show and you want to help more business owners and podcasters make money with their podcast will you give me a 5-star review? It helps the show rankings and gives more listeners an opportunity to find the show. Thank you! Links mentioned in this episode: | |||
| 25 Mar 2024 | #004: How to Repurpose Your Podcast (Social Media and Beyond) | 00:15:39 | |
What if you never had to think of another content idea again? That sounds like a dream, right?! My friend, that's the magic and power of podcasting. Every episode you publish creates an endless opportunity for content. In this episode I'll walk you through a few of my favorite ways to repurpose podcast episodes both on and off social media. In this episode: If you enjoy the show and you want to help more business owners and podcasters make money from podcasting will you give me a 5-star review? It helps the show rankings and gives more listeners an opportunity to find the show. Thank you! Links mentioned in this episode: | |||
| 01 Apr 2024 | #005: How to Launch a Podcast by Next Month | 00:16:08 | |
Do you know what'll be the hardest episode you ever record? The first. This week I'm walking you through the exact steps I took to launch my podcast in a month and exactly how you're going to launch a podcast by next month. In this episode: If you enjoy the show and you want to help more business owners and podcasters make money with their podcast will you give me a 5-star review? It helps the show rankings and gives more listeners an opportunity to find the show. Thank you! Links mentioned in this episode: | |||
| 08 Apr 2024 | #006: How to Host Interviews People Actually Want to Listen To | 00:17:30 | |
Do you want to host podcast interviews people ACTUALLY want to listen to? This week I'll walk you through the 4 interview strategies every host should use to have listeners sneaking an AirPod in at work to listen to your podcast. Whether you're thinking about starting a podcast, you have a solo show, interview-style show or you're not really sure what you're doing, this episode is for you. Download your free pre-interview questionnaire here! In this episode: If you enjoy the show and you want to help more business owners and podcasters make money from podcasting will you give me a 5-star review? It helps the show rankings and gives more listeners an opportunity to find the show. Thank you! Links mentioned in this episode: | |||
| 15 Apr 2024 | #007: The Best Podcast Promotion Tool You Aren’t Using | 00:21:17 | |
Do you want people to listen to your podcast? Of course you do! 😀 But do you actually know where your future listeners are going to find new podcasts? 👀 If I’m being totally honest, I’ve spent years trying to promote podcasts on platforms and with strategies that no one cared about (and the numbers were showing it)! At the beginning of this year I completely started over on social media for this podcast and I had a giant aha moment. My instagram followers aren’t looking for a new podcast to listen to.. they were looking for funny reels and pictures of cats to scroll through. That’s when I discovered how quickly my Pinterest content was gaining attention. On Instagram where I struggled to get 1k views a month I had 21k on Pinterest with no problem at all. If you enjoy the show and you want to help more business owners and podcasters make money with their podcast will you give me a 5-star review? It helps the show rankings and gives more listeners an opportunity to find the show. Thank you! Listen to my favorite podcast about Pinterest (and the podcast that's taught me everything I know about Pinterest): Simple Pin Podcast Find out more: | |||
| 22 Apr 2024 | #008: Pitch Your Podcast to Anyone in 30-Seconds | 00:14:19 | |
The human attention span is 8.25 seconds. That means when someone ask you about your podcast you have roughly 8 seconds to hook their attention and start your podcast elevator pitch in a meaningful way. In this episode we'll break down how to answer what your podcast is about, the most important elements of any podcast pitch and how to guarantee the person you're talking to will not only remember your show, but listen after you walk away. In this episode: If you enjoy the show and you want to help more business owners and podcasters make money with their podcast will you give me a 5-star review? It helps the show rankings and gives more listeners an opportunity to find the show. Thank you! Links in this episode: | |||
| 29 Apr 2024 | #009: 3 Reasons Your Podcast Audience Isn’t Growing | 00:11:58 | |
Having a podcast is hard work. Why does everyone always conveniently forget to mention that part? Podcasting is hard. It's even harder when you aren't growing, or getting closer to the goals you set in the beginning. This episode is dedicated to diagnosing and addressing 3 of the most common reasons podcast aren't growing. Download your free podcast audit here! In this episode: Links in this episode: | |||
| 06 May 2024 | #010: How to Handle Bad Podcast Reviews | 00:13:05 | |
Bad reviews suck. Whether you just got one or you’re still ruminating over the one you got 4 years ago, getting a bad review on your podcast is never a fun experience. You’ve put so much time, energy, and money into this podcast and now someone who listened to 3 minutes of 1 episode is giving you a 2 star review because “your voice is unbearable and there’s too many ads”. Over the years I’ve had more than my share of bad reviews, trolls, bots, haters and downright rude people commenting on my podcasts. This episode is about bad podcast reviews: how to deal with them, what you can learn and finding peace in the truth not everyone will like your podcast. In this episode: Links in this episode: Want a review? Send me a message with a link to your podcast! | |||
| 13 May 2024 | #011: How to Never Run Out of Episode Ideas Again | 00:13:26 | |
Since 2020 I’ve produced and published over 400 episodes. During that time I’ve learned a thing or two about consistently creating content and the real struggle of creator’s block. 😵💫😵💫 This week I’m sharing my tested systems to make sure you never run out of episode ideas again. No matter your podcasting goals, consistency is the most important tool in any podcaster's tool belt. In this episode: 🤖 Get your free ChatGPT prompt for 10 episodes here | |||
| 20 May 2024 | #012: Your Podcast Isn’t Perfect (and That’s a Good Thing) | 00:13:56 | |
We all want to do our best. Well, most of the time.. 😀😀 But what about all those times we want to do our best but we don't know how? What about all those times we want to do our best so badly we do nothing at all? What about all those times we think other people will judge us for not doing our best? What about when we start to confuse our best with perfect? What if we can't be perfect? In this episode: Links in this episode: | |||
| 27 May 2024 | #013: How to Measure the Success of Your Podcast | 00:15:32 | |
One of the most frustrating parts of having a podcast (and trying to grow a podcast) is trying to figure out if you're actually making any progress or not. Is it "working"? How do you know when it is "working"? If you're constantly questioning if your podcast is doing well or how you can actually tell if the work you're putting in is worth the effort - this episode is for you. Get your free monthly podcast progress report here! Links in this episode: | |||
| 03 Jun 2024 | #014: How to Get Your First Podcast Sponsor | 00:17:12 | |
So you're ready to monetize your podcast? Who are we kidding, you were ready before this thing even launched! Since 2021 I've helped close over $200,000 in direct sponsorships and partnerships for my own podcasts and clients. Just a friendly reminder: advertisers will spend $2.37 billion on podcasts in 2024 and you deserve to get a slice of that pie. 😬 In this episode: Links in this episode: Let's connect! | |||
| 10 Jun 2024 | #015: How to Get Listeners to Listen to the ENTIRE Episode | 00:19:55 | |
Do you know how many listeners actually listen to your entire podcast? For most podcasters, it's not very many. Which is sad! We want people to listen to the entire episode. Not just the first 2 minutes. 😩 This episode will walk you through how to create a podcast episodes your audience will actually listen to from start to finish. In this episode: Links in this episode: Let's connect! | |||
| 17 Jun 2024 | #016: How to Price Your Podcast Ads | 00:15:29 | |
It's really hard to sell something when you aren't sure what it should cost. 🤷🏻♀️ Pricing podcast ads is one of the biggest hurdles that keeps podcasters from making money from sponsorships on their podcast. We want to monetize our podcast and sell advertisements, but how much should we sell them for? What is an advertisement on our podcast really worth? In this episode: Note: If you've recently listened to Ep. #014: How to Get Your First Podcast Sponsor, there are a few overlapping topics between episodes including the breakdown of expense based pricing strategies and the explination of some ad types. The current episode provides more details to both, and other context that's necessary to pricing podcast ads. 🫶🏼 Links in this episode: | |||
| 24 Jun 2024 | #017: How to Leverage Your Podcast for Paid Speaking Opportunities | 00:09:39 | |
Having a podcast is one of the easiest ways to get your professional brand off the bleachers and starting on the varsity team. The truth is, anyone who has a podcast and an engaged professional audience is only a couple steps away from being a keynote speaker and not only a keynote speaker - a paid keynote speaker. 😁 In this episode, I’ll share my step-by-step strategies for booking speaking engagements from your podcasting experience and of course - getting paid! In this episode: Links in this episode: ✨ Podcast Rescourses: Equipment, Software and Everything You Need to Start | |||
| 05 Aug 2024 | #023: The Guest Experience: Turn Interviews Into Income | 00:17:04 | |
Finding the right guests to host on your podcast will make you more money than any sponsorship or ad likely ever would. In the beginning most podcasters think they're going to get rich on partnerships and brand deals and 60-second mid-roll ads, but the truth is most of us are going to make money podcasting through the connections and network we build through our podcast. In this episode we’ll talk about how to create a valuable connection with your guest, how to turn a one time collaboration into an ongoing partnership and what it takes to position your podcast as a coveted marketing and outreach opportunity. Links in this episode: | |||
| 11 Nov 2024 | #037: How Podcasts Won the 2024 Presidential Election | 00:17:04 | |
This isn't a political episode - it's an episode about politics. In the 2024 United States Presidential Election a powerful campaigning tool was unleashed on voters and pundits alike: podcasts. 🤭 In the age of 15-second videos it might be hard to believe that 3 hour podcasts and other multi-hour media shaped this election, but it did. In this episode we’re going to dissect the use of podcasts by both candidates, talk about what worked, what didn’t, and how we can use the lessons of both campaigns to grow our own podcasts and shape our brands through podcasting. Please Note: I did my best to provide this information in as unbiased and fair a way possible, not only am I a volunteer election worker, but I’m someone that believes in the will of the American people, and the privilege of democracy. This episode was not an attempt to be political or make a political statement, just the observations of a podcaster trying their best to make sense of politics and the business of campaigning. 😀 📌 Work with Me 1:1 for Podcast Coaching and Development: 📌 Shop My Podcast Template Store: 👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 🙋🏻♀️ Questions? Comments? Ideas? Message Me: | |||
| 12 Aug 2024 | #024: Podcast Burnout is Costing You Money | 00:15:01 | |
It's really hard to be successful podcasting when you dread making your podcast. 😬 This episode is dedicated to all my podcasters who are tired, stressed and low-key want to quit their podcast. Whoever said podcasting is easy lied to us, because podcasting takes hard work, dedication, commitment and most importantly a much needed break from time to time. In this episode we’re going to talk about how podcast burnout costs you money, what to do when you want to quit everything, and how to manage the feelings of overwhelm when you feel like you’re caught in the revolving door of podcasting. Links in this episode: | |||
| 18 Nov 2024 | #038: 5 Reasons Your Podcast Still Isn’t Making Money (and How to Fix It) | 00:15:10 | |
The past few months I’ve had multiple questions from podcasters that are trying to monetize their podcast, but it’s still not getting them anywhere. I can relate to this, it took me years to make money off my podcasts. In this episode we’ll talk about five reasons you still aren’t making money with your podcast. How to fix it and what you need to know moving forward if you want your podcast to be a sustainable source of income for you and your brand. 📌 Shop My Podcast Template Store: 👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 🙋🏻♀️ Questions? Comments? Ideas? Message Me: | |||
| 30 Dec 2024 | #044: Why You Need a Listener Profile | 00:17:04 | |
This is why so many podcasters stop podcasting and are never able to monetize their podcast. They started the podcast trying to serve a topic and not a listener, and that never works. We are all selfish consumers, and when we aren’t getting what we’re looking for we’ll move on to find what is giving us what we’re looking for. In this episode I’m going to walk you through not only why you need a solid, written out listener profile, but what it really looks like. What you need to know going into every episode and why it matters. Oh, and I have a treat for you once you get it all sorted out! I’ve made a tool for podcasters that uses your listener profile and information about your podcast (and a little magic from me) it’ll email you 5 ideas for brands you should reach out to partner with you or sponsor your podcast. Try it out for yourself here! ⭐️ Not sure where to find your next sponsor? 👩🏻💻 Shop My Podcast Template Store: 👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 🙋🏻♀️ Questions? Comments? Ideas? Message Me: | |||
| 17 Mar 2025 | #055: Podcast Rankings 101: Why You’re Not Charting and How to Fix It | 00:16:19 | |
Is your podcast ranking on the charts? Does it matter? In this episode we’ll talk about what rankings are and how they impact your podcast growth, how to strategize for your own show and of course, how to actually start showing up on the charts and ranking to find the audience you want listening to your podcast. In this episode: 🗣️ Find out more about rankings on Listen Notes and Rephonic:
👩🏻💻 Shop My Podcast Template Store: 📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here: 👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 🙋🏻♀️ Questions? Comments? Ideas? Message Me: | |||
| 23 Dec 2024 | #043: My Most Listened to Podcasts of 2024 | 00:17:02 | |
One of my favorite parts of working in podcasting and being a podcaster is hearing people’s podcast suggestions and learning about new podcasts. Is there anything better than finding an amazing podcast with hundreds of episodes to completely obsess over and listen to day and night and ask every person you see if they’ve listened to it? I don’t think so.
Links in this Episode: 2. Automate Your Agency: 3. Radio Rental: 4. Simple Pin Podcast: 5. Today, Explained: 6. The Extra Credits: 7. Podcasts for Profit with Morgan Franklin: Other Helpful Links: 👩🏻💻 Shop My Podcast Template Store: 🙋🏻♀️ Questions? Comments? Ideas? Message Me: morgan@morganfranklin.media | |||
| 30 Sep 2024 | #031: PodSchool: Steal My 4 Favorite ChatGPT Prompts for Podcasting | 00:16:28 | |
PodSchool is in session and today, I'm sharing one of my favorite tools for podcasting: ChatGPT. ChatGPT has been a game changer for my podcast, helping me streamline everything from content creation to promotion. And the best part? I’m going to walk you through four of my favorite ChatGPT prompts that I use every week. In this episode: If you want to save hours on production, content creation and maximizing your podcast’s workflow, these prompts are for you. Find all the prompts and more information about this episode here. Want help creating prompts for your podcast and production workflow? Send me a message here! Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. | |||
| 02 Dec 2024 | #040: PodSchool: The Podcaster's Guide to Making and Selling Your First Digital Product | 00:16:04 | |
When I think about the most impactful and accessible ways for podcasters to make money from podcasting, especially within the first year, it’s having a digital product. Most of the time your first digital product can be created with minimal time and limited overhead. The biggest question is, what are you going to make and how are you going to sell it? In this episode we’ll work through these two specific questions: what kind of digital product will you create? (What could that look like for you and your podcast?) Then how will you sell it? (How can you take this idea and actually turn it into a product your audience wants to buy?) 👋🏼 Want to sell a digital product but you don't know what to make? 📌 Work with Me 1:1 for Podcast Coaching and Development: 👩🏻💻 Shop My Podcast Template Store: 👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 🙋🏻♀️ Questions? Comments? Ideas? Message Me: | |||
| 23 Sep 2024 | #030: When Should You Monetize Your Podcast? | 00:17:02 | |
It's the question that haunts every podcaster. When should you monetize your podcast? In this episode we’re going to talk about the bare minimum of what you’ll need to monetize a podcast, the monetization options for beginners, intermediate and established podcasters and finally, the pros and cons of monetization and the biggest mistake podcasters make when they fly too close to the monetization sun. Get my proven podcast media and rate card here: | |||
| 19 Aug 2024 | #025: How to Make Podcast Ads Your Listeners Won't Skip | 00:19:03 | |
You got a podcast sponsor! Yay!!! Now what? 😳 In this episode we’re going to take a real sponsored ad I'm working on, talk about how to break it down into a readable, memorable, actionable ad, and most importantly talk about how you can create ads your listeners won’t skip immediantly the second they hear a different music start playing. In this episode: Do you need help with your podcast ads or finding sponsors? Send me a message! Links in this episode: | |||
| 24 Mar 2025 | #056: The Biggest Lie in Podcasting | 00:16:02 | |
Do you want to know the biggest lie in podcasting? I’ve been thinking about this episode for many years, and it’s something I try to share with every podcaster I work with and meet. The biggest lie in podcasting is that it’s easy, but way too many of us make it too hard. In this episode I’m going to expose the lies you’ve likely been told about podcasting and how you can reclaim the truth for yourself. We’ll talk about everything from podcasting equipment and production to monetization to why your podcast marketing strategy isn’t working. 🎧 Equipment Recommendations (All Price Points):
👩🏻💻 Shop My Podcast Template Store: 📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here: 👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 🙋🏻♀️ Questions? Comments? Ideas? Message Me: | |||
| 17 Feb 2025 | #051: PodSchool: Pinterest for Podcasters | 00:17:16 | |
Last year I had over 500,000 viewers without a dollar in paid promotion from one social media - Pinterest. After Google, Pinterest brings the most traffic to my website and podcast episodes, with the average visitor spending about 23 minutes looking at past episodes. In this episode we’ll talk about why Pinterest is the best place to grow your podcast audience, how to properly market your podcast on Pinterest, and what you can do to incorporate Pinterest into your podcast workflow without feeling overwhelmed. Why does Pinterest work? I think a lot of people think about Pinterest as the place where you plan a wedding, or save ideas for remodeling your kitchen, but the reality is pinterest has 553 million monthly active users and reaches 40% of US households with an annual income over $150K. I don’t know about you, but as a business owner, who uses their podcast to grow their business, those are the kind of stats I want to hear. Follow me on Pinterest: https://www.pinterest.com/morganfranklinmedia/ 📌 Book Your 1:1 Podcast Strategy Call: 👩🏻💻 Shop My Podcast Template Store: 📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here: 👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 🙋🏻♀️ Questions? Comments? Ideas? Message Me: | |||
| 14 Oct 2024 | #033: 3 Things I’m Starting Now to Grow My Podcast in 2025 | 00:16:19 | |
Here are 3 things I'll be working on the rest of 2024 to make 2025 my best year of podcasting ever: If you want to download my 4 favorite ChatGPT Prompts for free go here: Let me know how you're preparing for 2025: Shop my podcast templates here: Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. | |||
| 09 Dec 2024 | #041: Zero to $10K: Making Your First Five Figures Podcasting | 00:16:48 | |
This is exactly how I'd help a client that's never made a dime on their podcast go from making nothing to $10,000 with their podcast. 📥 Download your free printable Zero to $10K Workbook and Planner: 🚨 Want to sell a digital product? Use my free tool that sends you 10 ideas made for YOUR podcast: 📌 Work with Me 1:1 for Podcast Coaching and Development: 👩🏻💻 Shop My Podcast Template Store: 👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 🙋🏻♀️ Questions? Comments? Ideas? Message Me: | |||
| 21 Oct 2024 | #034: Getting Listeners without Social Media | 00:16:05 | |
One of the biggest misconceptions in podcast promotion is social media is the only way to get new listeners. I'm here to tell you, this simply isn't true. In this episode: Other episodes mentioned in this episode: Shop my Podcast Guest Templates here: Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. | |||
| 26 Aug 2024 | #026: How to Be Yourself (Online) | 00:17:09 | |
Trying to be yourself online feels like trying to be cool on the first day of school. Over the past few months I've made a conscious effort to figure out how to be myself online. Turns out, it's not as easy as I thought it'd be. In this episode we're talking about how to practice being yourself online, why being the "brand" of you won't build a community and what to do when you feel like you have nothing left to give. In this episode: If you need 1-on-1 help, or you want help on how to speak directly to your audience - send me a message! Want more? | |||