No more need for Listen Notes 'Listen Scores'!

Ever sat down and wondered just how your podcast stacks up against the rest of the world? I mean, you could be pouring your heart and soul into each episode, but without a little context, those download numbers can feel pretty pointless.

Well, fear not my podcasting padawans!

Your journey towards Podmastery takes a big leap in this episode, as I'm telling you all about something pretty nifty my company Podknows Podcasting has created for you.

Say hello to the Podknows Podcast Global Ranking Calculator!

This little gem is designed to give you a much better idea of where you actually stand in the podcasting universe when compared to all your competitors, and trust me, it’s more reliable than those vague rankings from Listen Notes that feel like they’re pulled straight from a hat.

We’re talking real data here!

With insights gathered from major hosting platforms like Buzzsprout and Libsyn, our tool doesn’t just throw random numbers at you.

It gives you an informed estimation that’s backed by industry data.

So whether you're basking in the glory of being in the top 50% of podcasts or wondering what it takes to join the top 25%, this calculator is your new best friend.

https://podknows.co.uk/calculator

You’ll soon enjoy a clearer picture of your growth journey and a roadmap to where you want to be. Just remember, every podcast starts somewhere, even if that somewhere is a little awkward!

Honorary mentions in this episode:

• Listen Notes (Booo!)
• Podknows (Yayyy!)
• Buzzsprout
• Libsyn
• Spotify
• Podbean
• Captivate

Mentioned in this episode:

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

Podmaster audit

Rise in podcast search: The Podmaster's SEO Strategies for Podcasting

We're going behind the scenes on one of the biggest mysteries in the podcasting world – cracking the podcasting SEO code.

I'm going to break down the jigsaw puzzle of podcast SEO, and debunk all the myths around it that the other gurus love to share.

I'll also be sharing how what you put out there determines how much of your audience is able to see it whether on Apple Podcasts or Spotify!

As well as all this SEO enlightenment goodness and truthful, actionable steps you can take to improve your podcast visibility, I'm answering a listener question regarding show titles.

If you want to get my tips and insights regularly delivered in your inbox, sign up for my updates at my website - podmastery.co

Mentioned in this episode:

Podmaster Free Tips

As the UK's top podcast consultant, it's my job to keep ahead of trends in podcasting in the country.

Along with that, the latest Edison Research data has been released, revealing a significant growth in podcast listenership in the UK.

This episode addresses both aspiring and existing podcasters, highlighting the key demographics and their engagement levels.

Next steps:

Fancy working with me on launching your new podcast?

Find out all you need to know at http://podknowspodcasting.co.uk/

In this special 'feed drop' episode, I, The Podmaster Neal Veglio, am co-hosting The Podnews Weekly Review with the excellent James Cridland.

During the episode, we talk about the most popular podcast microphone - and why its announcement left me needing to be picked up from the floor.

Also, Spotify adds comments on podcasts and YouTube would appear to now officially be performing 'miracles' given what kind of app it is....

• Email: weekly@podnews.net
• Twitter: @jamescridland / @podnews and @samsethi / @joinpodfans
• Lightning/NOSTR: ⚡james@crid.land and ⚡sam@getalby.com
• Mastodon: @james@bne.social and @samsethi@podcastindex.social
• Support us: www.buzzsprout.com/1538779/support
• Get Podnews: podnews.net

Mentioned in this episode:

Podmaster Free Tips

Claiming your podcast on Apple Podcasts is kinda like getting VIP access to your podcast in Apple Podcasts' system, and trust me, it’s way simpler than you think!

If you’ve ever tried to submit your podcast, only to feel like you were lost in a submission spiral, fear not!

This episode walks you through the hows, whys and whats of claiming your podcast on the number 1 podcasting app.

So, whether you’re a podcasting newbie or a long time podcaster who's still looking to reclaim the reins, I’ll share every step you need to take to get your show under your control.

And let’s be real, having access to those juicy analytics will make you feel more informed when chatting with potential sponsors.

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Podmaster Free Tips

TL;dr - just want the link to the tool that's mentioned in the episode?

Click here:

https://podmastery.co/shownotes

The grind of show notes writing. Ugh!

We've all been there as podcasters - endlessly spinning our wheels, burning the midnight oil while editing, writing and publishing.

But guess what?

I've figured out how to hack my podcast production time in half, and I'm going to share the secret with you.

And yes, you'll perhaps be unsurprised to learn there's some AI involved in the mix.

Around six months ago, I discovered this tool that absolutely transformed how I get things done. It was recommended to me by a friend at a podcasting event, and roll forward to the next year, and it's well and truly integrated into my workflow.

But it's not just another AI tool; it's a genuine virtual assistant, banishing the grind of post-production show notes and admin to the podcasting desert.

By the time you've finished listening, you'll be armed with a solid grip on how to weave decent AI seamlessly into your own podcasting process.

I'll tell you all about the tools to avoid, too.

A game-changer for your podcast workflow

I'm talking major upgrades in efficiency and an arsenal of tricks to deliver knockout content that truly resonates with listeners.

We'll discuss why the long haul matters and how the 'compound interest of content' can launch your reach to new heights.

Let's ditch those fleeting chart metrics that I keep nagging you to ignore, and instead focus on building a rock-solid community and stretching your voice across multiple platforms for maximum impact and growth.

You'll get the inside scoop on how a true crime podcaster completely transformed their show with this tool, Cast Magic.

But don't just take my word for it!

Greg Wasserman joins me to share more insights on how AI can lift your productivity.

Here is the link to the tool, as promised in the episode - https://podknowspodcasting.co.uk/shownotessimplified

Here's the link to the story about Spotify currently building AI versions of its hosts for ad reads, according to the Bill Simmons Podcast

Timestamps

00:00 AI streamlines, enhances, personalizes podcast content creation.

05:18 AI empowers podcast content creation for 2024.

08:43 Challenges of using chat GBT versus cast manager.

12:01 Castmagic: AI platform for audio/video presets.

15:31 Consistency in content pays off in long-term.

19:35 Create show notes and social promotions for content.

22:43 Podcasting magic empowers all aspects of podcasting.

23:49 Leverage technology for wider audience engagement.

26:46 AI transforms podcasting, automates, enhances, personalizes content.

• Auphonic - The Auphonic AI sound improvement tool

• Studio Sound: Remove Background Noise & Echo - The Studio Tool in Descript

Fancy working with me?

Here's how you can.

Grab a Podknows professional audit:

https://podknowspodcasting.co.uk/podknows-podcasting-podcast-audit/

Get the less in-depth but more affordable

YouTube Podcasting: Step-by-Step Guide to Ingesting Your Podcast into YouTube

In this episode of "The Podmaster", I'm sharing the process of adding your podcast to YouTube using its simple ingest system.

If you're a Libsyn customer, you probably won't need to go through any of this because they offer an easy way to add your show using their destinations page, and a similar tool is planned for Captivate customers.

But in case you're needing to add your own podcast to YouTube, here I am walking you through it.

To start with, you'll need to go into your show settings to obtain your RSS feed from your podcast hosting company.

Then, make sure you're logged into your YouTube account.

You'll be using the YouTube Studio tab to create and upload your podcast.

It goes without saying this is audio, so if you're the kind of person that needs to follow along these steps, here's the video version.

I'll also be sharing my views on audiograms and offering you suggestions for a far better use of your time!

Fancy working with me?

Here's how you can.

Grab a Podknows professional audit:

https://podknowspodcasting.co.uk/podknows-podcasting-podcast-audit/

Get the less in-depth but more affordable version:

https://podknowspodcasting.co.uk/podknows-lite-podcast-audit/

Have us help with growing your podcast's audience and conversions:

https://podknowspodcasting.co.uk/podcast-marketing/

Thinking of starting a podcast and want a step-by-step checklist to get you going?

https://podknowspodcasting.co.uk/podcast-launch-checklist-free-download/

Want more free advice?

Get my regular insights here:

https://podknowspodcasting.co.uk/podcasting-insights/

Mentioned in this episode:

Podmaster Free Tips

Free tips

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Podmaster Free Tips

How you can make sure your podcast is a regular fixture in the Apple Podcasts 'chart'!

To take advantage of the offer mentioned in this episode, click here.

If you find yourself pulling your hair out trying to get into the Apple Podcasts 'chart' just like your competition are, then this is the episode for you!

In case you've been living in the dungeon beneath Joe Rogan's house for the past decade, this is the Apple Podcasts 'chart' explained in one sentence.

The Apple Podcasts 'chart' is a visual representation of some specific actions taken while accessing an RSS feed within the Apple Podcasts ecosystem.

The whole 'chart' and how it's compiled has forever been shrouded in secrecy.

Until recently.

Apple Podcasts themselves revealed exactly what the purpose of the chart is when it comes to public view. Sorta.

"Apple Podcasts Charts reflect the most popular shows and episodes available in a given market and are designed to help people discover what to listen to next. They do not reflect all-time listening records and are not a measure of the largest podcasts by listenership."

Here's the link to read that for yourself.

https://podcasters.apple.com/support/3146-apple-podcasts-charts

So, just how do you get into this elusive 'chart' of all podcast excellence?

I wouldn't believe everything you read about it elsewhere.

I wouldn't even believe Apple Podcasts themselves without question.

In case you want to get a bit more of an insight into that, and why I feel Apple Podcasts whole 'chart' system is problematic, you can watch this video here.

But for the purposes of this episode, I'm going to stick to the topic in hand.

How you can get your podcast into the Apple Podcasts 'chart'

What you'll hear:

• How you can get into the chart - you DON'T need a strategist (0m47s)
• How Steven Bartlett stay on top of the Apple Podcasts 'chart' (1m15s)
• The 'chart formula' (02m39s)
• The caveat (04m17s)
• What DO you do to grow your podcast? (06m29s)

The Podmaster is a Podknows Podcasting production.

Learn more about Podknows and how we help podcasters to reach their goals, by clicking here.

(c)2022 Podknows Podcasting

Mentioned in this episode:

Podmaster Free Tips

Free tips

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Forget Listen Notes - this is how you learn your true ranking

It's one of the most perplexing and annoying parts of podcasting—understanding your podcast's global ranking.

Let's face it, it's a complicated mess.

You log into your host's dashboard, see some numbers, but what do they truly mean?

How do they stack up against others?

More importantly, how can you use this data to improve and maybe even monetize your show?

In this episode, I'm pulling back the curtain and showing you how to decipher your podcast's performance against the global landscape.

Let's get one thing straight: a lot of the so-called ranking tools and sites out there are about as useful as a chocolate teapot.

Once you've heard this episode, you'll get why IAB downloads are just a piece of the puzzle and how individual hosting companies have their own methods that can distort your view.

(Here's a useful link that explains what IAB downloads actually are!

You'll learn that the so-called 'top 1%' status many flaunt might not be as genuine as it seems.

My team at Podknows Podcasting have created a global podcast ranking calculator that provides a more accurate measurement based on a realistic baseline.

Here it is:

https://podmastery.co/ranking

Stick your download numbers in and see where you land.

Think of it as a way to gauge where you are and where you want to go.

Timestamped summary

00:00 Podcast data comparison: download numbers, specific dashboards, rankings.

04:21 Global podcast ranking data challenges and limited transparency.

07:59 Maintain realistic expectations for podcast download rankings.

10:35 Focus on your podcast, check global rankings for personal insight only.

Next steps

Want to get more of a handle on your podcast strategy so you can enjoy more new ideal listeners who are actually going to enjoy what you're putting out?

Contact me!

https://www.podmastery.co/contact/

Mentioned in this episode:

Podmaster Free Tips

Show Notes Simplified

Are you sick of having to write out your episode descriptions (show notes) from scratch every time? Want to set up a templated approach that will save you hours every week? This tool is for you! (Note - this is an affiliate offer, but I don't recommend tools I'm not using myself, and I use this one DAILY)

Simplify your show notes

Save hours on your editing

Want to cut hours out of your production workflow? Whether you're a podcaster, YouTuber or even a professional content creator, this tool will get you back your life! (Note - although this is an affiliate, I don't recommend any tools I don't use myself. And I use this DAILY)

Simplify your editing

In this episode of The Podmaster, we're taking you hand in hand through the murky world of the all-too-commonly-spotted podcast gurus and explaining why you should avoid taking their advice at all costs.

Hi! I'm Neal Veglio, The Podmaster, and I'm hoping by the end of this episode you'll know the difference between these so-called podcast experts who are actually just fake gurus, and the real deal podcasters like myself who are here to help you.

Until you learn about the tactics used by these self-serving opportunists and hear the 10 signs to help you identify genuine podcast experts, you'd be forgiven for falling for their marketing traps.

From inflated engagement metrics to superficial gains, I'm showing you the red flags to watch out for when seeking podcasting guidance.

Also, another podcasting tip, and the latest download numbers that correspond with global rankings so you can ignore that Listen Notes garbage rating you've seen...

Mentioned in this episode:

Free tips

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Podmaster Free Tips

Podmaster Free Tips

Breaking down geographical locks: how to explore Apple Podcasts' country-specific front pages!

Welcome back to another episode of The Podmaster!

I'm your host, Neal Veglio, and today we're getting into it with my exclusive Apple Podcasts hack.

Did you know that depending on the country and region you're in, Apple Podcasts presents a different front page?

It's true!

But don't worry, because we've cracked the code at Podknows Podcasting and found a workaround.

In this episode, we'll explore how to access different versions of Apple Podcasts, why it's important for podcasters, and how it can enhance your podcasting experience when it comes to checking your progress.

Plus, we'll share a nifty tool that allows you to switch between countries with just the click of a button!

Get ready to learn the secret Apple Podcasts hack they absolutely DON'T want you to know about!

00:00:00 Apple Podcasts offers different versions based on location.

00:05:02 Use episode content as inspiration for audience interaction.

00:06:45 Important benchmarks for measuring your podcast's download performance.

Mentioned in this episode:

Podmaster Free Tips

I attended the Podcast Show in London. And I hope after listening you appreciate my hilariously snarky title.

In this episode, I share my experiences of the two day event in full.

I braved the glossy façade of the Podcast Show in London so you didn't have to.

Listen as I uncover the good, the bad, and the hilariously ugly - from networking highpoints to cringe-worthy performances, and from ad tech giants' follies to the observations of the provisions for indie podcasting.

But it doesn't stop there...

Ever wondered if adding visuals to podcasts makes them...video podcasts? Prepare for an awkward moment you'll never forget.

Plus, my game - 'Crazy Claims?' where truth becomes blurred against fiction.

The Podcast Show may be a glossy affair, but I ain't here to sugarcoat.

Listen to experience a journey filled with raw passion, honest insights, and a healthy dose of disruptive skepticism.

Because at the end of the day, podcasting is all about authenticity, heart, and grit - not polished talks and glitzy ads.

Let's keep podcasting real.

Mentioned in this episode:

Free tips

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Podmaster Free Tips

Podmaster Free Tips

A year ago, we celebrated the potential of AI in the industry. In this episode, we’ll be examining the challenges it brings along with the benefits.

To ensure a balanced perspective, I chat with NeAIl, an AI version of myself.

Together, we dissect how AI is both revolutionizing and complicating podcasting.

From automatic transcription tools to ethical concerns, this episode promises an in-depth look at what’s at stake and what’s at play.

Do you need your podcast to really pop this year? Grab your spot in my calendar for your Lite Podcast Improvement Audit - https://podmastery.co/lite

Companies mentioned in this episode:

• Descript
• Castmagic
• Google

Mentioned in this episode:

Show Notes Simplified

Are you sick of having to write out your episode descriptions (show notes) from scratch every time? Want to set up a templated approach that will save you hours every week? This tool is for you! (Note - this is an affiliate offer, but I don't recommend tools I'm not using myself, and I use this one DAILY)

Simplify your show notes

Save hours on your editing

Want to cut hours out of your production workflow? Whether you're a podcaster, YouTuber or even a professional content creator, this tool will get you back your life! (Note - although this is an affiliate, I don't recommend any tools I don't use myself. And I use this DAILY)

Simplify your editing

Apple Podcasts have literally changed everything today with their latest addition to the app - automatic transcription.

But should you use it?

Hi! I'm Neal Veglio, The Podmaster.

In this episode, I'll be explaining my take, and my reasons why you might want to consider everything this will mean for your podcast!

As this is a visual episode, you might prefer to watch it.

https://youtube.com/watch?v=Ew_inQEmyYU&si=zFuxh9B7Ts3o-Kfd

Need help setting this up?

Book a chat with me.

Fancy working with me?

Here's how you can.

Grab a Podknows professional audit:

https://podknowspodcasting.co.uk/podknows-podcasting-podcast-audit/

Get the less in-depth but more affordable version:

https://podknowspodcasting.co.uk/podknows-lite-podcast-audit/

Have us help with growing your podcast's audience and conversions:

https://podknowspodcasting.co.uk/podcast-marketing/

Thinking of starting a podcast and want a step-by-step checklist to get you going?

https://podknowspodcasting.co.uk/podcast-launch-checklist-free-download/

Want more free advice?

Get my regular insights here:

https://podknowspodcasting.co.uk/podcasting-insights/

Mentioned in this episode:

Podmaster Free Tips

This teaser episode will tell you about the kind of stuff you can expect to hear on The Podmaster podcast over the coming episodes.

If you haven't already, follow or subscribe to the podcast, whichever your favourite podcast app allows you to do!

Make sure you're signed up for the exclusive The Podmaster bonus content that will only be shared with people who are registered. You can do that here.

If you have any questions about anything you hear on the podcast, contact Neal Veglio at Podknows Podcasting, using the contact form on the website.

How you can leverage Joe Rogan superpowers, ask better questions and enjoy better audiences on your podcast!

To get hold of the super useful tool mentioned in this episode, click here.

If you ask, how can I enjoy more success with my podcast, Marcus Sheridan is here to answer you!

The recording and editing of podcast episodes is the easy part.

The harder part is getting people to actually want to listen to what you've got.

And generally speaking, people don't want to.

After all, what are you bringing to the world that hasn't already been brought to it by the *4 million other podcasts that came before you.

And that's why us podcasters need some outside the box ideas on how to draw attention to our podcasts. Why? Because the one's we're using now obviously aren't working.

If they were, you wouldn't be so excited about the idea of hearing a marketing expert sharing ideas and tips for how to get people to want to listen to your bloody podcast, wouldya?!

In this episode of The Podmaster podcast with 'The Podmaster' Neal Veglio, you'll hear from Marcus Sheridan, author of the game-changing marketing book "They Ask, You Answer" (available here on Audible) and all round marketing guru.

Marcus has lit up stages around the world with his disruptive style of teaching around marketing.

He's coming to the UK in November alongside Brad Sugars on the Raise Your Hand, Raise Your Profits tour.

Make sure you set aside a little time so you can take some notes and proactively take steps to next-level your podcast!

What you'll hear:

• What makes Joe Rogan so successful in podcasting, and why you need to leave emotion out of it when you try to duplicate it (3m47s)
• What holds back ALL other indie podcasters (8m15s)
• How you can get more attention for your own podcast (10m57s)
• How to ask better questions - an exercise you can do (17m39s)
• The Podmaster's practical tip - making all your audio sound the same volume (24m36s)

*the number according to the Podcast Index - The Podmaster suggests the real number of competing podcasts 'out there' is closer to 0.4 million.

The Podmaster is a Podknows Podcasting production.

Learn more about Podknows and how we help podcasters to reach their goals, by clicking here.

(c)2022 - 2023 Podknows Podcasting

Mentioned in this episode:

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Podmaster Free Tips

In this episode, we have some breaking news that is sure to shake up the podcasting world.

And it's all about what Apple Podcasts are secretly doing to help podcasters with their SEO.

But before we dive into that, let's talk about the key topics we'll be covering.

This episode, which was recorded during a guest appearance on a LinkedIn live hosted by sales expert Tracy Bedwell, covers off a mix of basic level stuff, and some next-level insight.

Although it was recorded on a mostly B2B platform, the advice is relevant for any kind of podcaster.

Topics include:

• The evolution of a podcast, including the fundamental elements of podcasting and how understanding your ideal listener is crucial for creating a successful show.
• The challenges of managing a podcast when your community has turned against you. How do you navigate such a situation?
• Should you ever start a new podcast or always continue with your existing one? We'll explore different strategies to help you make an informed decision.
• The importance of promotion and visibility for your podcast.

If you enjoy the episode, please do leave a review and rating in your favourite podcast app.

Mentioned in this episode:

Free tips

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Podmaster Free Tips

Let's talk about Podcast SEO 2.0

Neal Veglio here, "The Podmaster" - the podcast that wants to help all podcasters, whether a brand or individual, pro or 'indie'. You might be asking yourself, "Is podcasting SEO still relevant in 2025?"

The short answer is yes, but it’s evolved significantly.

In this episode, we're talking all about moving away from traditional Google-centric strategies to a broader concept called Search Everywhere Optimisation (SEO).

We’ll cover why this shift is crucial, what it means for your podcast, and actionable steps you can take to optimize your podcast’s visibility across multiple platforms. I

Mentioned in this episode....:

• Neil Patel
• Spotify
• Apple Podcasts
• Google
• Instagram
• TikTok
• Alexa
• Podmastery.co
• Podknows

Mentioned in this episode:

Podmaster Free Tips

Feeling inspired, ladies? It's your time to shine!

For those of us who might feel a bit disconnected from the whole “women in podcasting” narrative, let’s break it down. It’s not just about feminism or equality; it’s about the heart and soul of storytelling.

This episode clues us into an an important event - The Women Podcasters Awards - which will highlight some stellar content that deserves more than just a casual mention.

The link to enter is here - https://www.womenpodcasters.com/awards

Mentioned in this episode:

Podmaster Free Tips

Hey there, it's Neal Veglio from The Podmaster, and boy, do we have a hot topic for you today. Ever wondered what happens to our podcasting world if TikTok suddenly vanishes?

From understanding why TikTok is such a game-changer for boosting podcasts, to exploring real-life stories of shows skyrocketing due to the platform, we've covered it all.

If you're a podcaster, this episode is crucial, as it lays out strategies to diversify and adapt your content in case TikTok goes the way of Vine.

We're not just painting a doom-and-gloom picture; we're offering actionable tips to future-proof your podcasting journey.

Takeaways:

• TikTok has transformed podcast discovery, providing visibility even for lesser-known creators.
• A potential TikTok ban could severely impact podcasters relying on its platform for growth.
• Diversifying your content across multiple platforms is essential for long-term sustainability.
• Engage your audience in two-way conversations to build stronger community connections.
• Analyze TikTok's viewer retention data to improve your podcast's content quality.
• Develop hybrid content that combines video and interactive elements to enhance engagement.

Companies mentioned in this episode:

• TikTok
• ByteDance
• Instagram
• YouTube
• LinkedIn
• Discord
• Facebook
• Captivate
• Podknows Podcasting

Mentioned in this episode:

Podmaster Free Tips

It's going to shock you, because it's so simple!

We're addressing a common issue many podcasters face: stagnant growth.

Despite some initial success, your podcast might have hit a plateau, and it's crucial to confront this reality.

I share exactly why this happens and explain how simple it is to solve it.

Blaming external factors won't help; the key lies in understanding and adjusting your current approach.

I'll share common misconceptions about podcast growth and highlight the need for strategic changes to achieve the results you desire.

Time to get your podcast back on the path to growth.

If you want to book in for my popular audit service, make sure you get it now before it's gone:

http://podmastery.co/audit

Want to get on the waitlist for the membership?

https://podknowspodcasting.co.uk/podcast-growth-group/

Podcast ads have become a polarising topic, much like pineapple on pizza – some love it, some hate it.

Handling ads on your podcast requires finesse.

In this little bonus insights episode with our associate producer Amelia Knight we dissect the art of podcast advertising and how to stay out of trouble if you do accept cash for your audio warez.

Here's the link to the guidance!

https://www.asa.org.uk/news/be-still-my-sponsored-heart-advice-about-advertising-disclosure-in-podcasts.html

Mentioned in this episode:

Podmaster Free Tips

Feeling frustrated with the poor audio quality of your podcast recordings on your phone?

I hear you.

I recently tuned into a podcast from a digital marketing company where they suggested just grabbing your phone and hitting record.

It bugged me because it's really not that straightforward if high-quality content is what you're after.

Mentioned in this episode:

Podmaster Free Tips

The Art of Topic Selection in Podcasting

When prepping your episodes, have you ever felt like you're throwing darts in the dark, hoping one hits the bullseye?

Recording podcast episodes can feel just like that.

You've got ideas aplenty, but understanding which will hook your listener from the get-go seems like you're playing Jenga after a can of Special Brew.

I'm here to tell you it doesn't need to be a guessing game.

In this episode of "The Podmaster", we're covering what you really should be talking about in your podcast.

Trust me, once you've listened to this episode, you'll have more than just a good idea of how to lock in your audience – you'll know exactly what your listeners want, and how to deliver it with the kind of flair that keeps them coming back for more.

Basics first - research!

Now, let’s slice through the noise.

I tackle the essential groundwork every podcaster should do before even thinking about hitting record.

This isn't just another preachy lesson on marketing values or listener demographics; it's a practical guide to engraving your unique mark in the podcasting world.

Imagine knowing what your listener is eager to hear before they click on your episode.

We'll set you up to create content that not only draws in listeners based on current trends but also fits your authentic style and expertise.

No stabs in the dark here, you’ll be nailing that bullseye with precision every time.

Now, how does this apply to your situation as an aspiring or polished podcaster?

Suppose you find out your audience loves a particular type of storytelling.

Instead of figuring it out on episode 50, you’re strategically crafting content from episode one, optimising your chances of building a robust listener base from the start.

Use storytelling techniques to increase engagement

We'll also delve into the importance of integrating your personal experiences and stories.

Your podcast should not sound like a lecture read straight from a textbook.

Real engaging content comes from your own wins and losses, making it relatable and genuinely educational - a combination as irresistible to your listener as a cold beer on a hot day. But not a Special Brew.

Seriously.

That stuff's strong.

Getting the voice right

Sorry, not sorry - quality content needs quality delivery!

Nobody wants to listen to an uninspiring drone.

You'll learn how to deliver your awesome content in a way that doesn't just convey information but energises your audience.

Got nerves about your on-air charm?

Don’t fret.

I've got tips on how to enhance your podcast personality or pair up with a co-host to cover the bases.

Envision turning every episode into an opportunity for interaction, making your listeners feel part of the journey, not just passive consumers. And here’s the kicker - I talk you through setting up recurring features, transforming your podcast into a living, evolving entity with its own memorable quirks.

By the time you hit the pause button on this episode, you’ll not only have identified what to talk about but you'll be equipped to package it in a way that is both informative and downright enjoyable.

So, if you’re pacing around wondering what the secret sauce to podcasting success is, let me bring that chaos to an ordered halt.

Click play, get the skinny, and start 'making wavs' (or mp3s if you prefer) in the podcasting world.

Remember, this isn’t about shooting in the dark anymore; it’s about becoming the strategic sharpshooter who knows exactly what to aim for.

Now, let’s get talking.

Useful links

Interested in the value-for-value thing? Talk to Sam Sethi at

Welcome to this episode of "The Podmaster" which delves into the continuing debate around the trend of 'video podcasts' and whether we need to take it more seriously in 2025.

The article that inspired this episode is this one from Vulture - https://www.vulture.com/article/will-video-kill-the-audio-star-in-2025

Hi, I'm Neal Veglio, The Podmaster, and I want to open this topic by acknowledging that I'm an OG in podcasting and massively fond of its origins as an audio format.

Audio podcasts have traditionally provided a unique intimacy and portability for listeners.

However, with the recent surge in popularity of video podcasts, spearheaded by influential figures like Joe Rogan, there’s a palpable shift in how creators engage with their audiences.

So I'm posing a critical question: Is the move towards video a genuine evolution in the medium, or merely a passing trend?

And talking of video podcasting, is Spotify trying to muscle in on YouTube's turf?

https://www.linkedin.com/feed/update/urn:li:activity:7280898845419429888

Suck this article down now because we'll be covering this off in a future episode of The Podmaster soon!

Hook 'em, or lose 'em!

Storytelling is the secret sauce that can turn your podcast from a snooze fest into a gripping adventure, and trust me, most podcasters are missing the mark big time.

I mean, if you’ve ever listened to a podcast that made you want to claw your ears off, you know exactly what I’m talking about.

In this episode, I'm sharing insights around the art of storytelling, breaking down the essential structure that’ll keep your listeners hanging on your every word instead of scrolling through TikTok.

We’ll explore why your brain craves stories, how to avoid sounding like a monotone robot, and the magic of sound design that can elevate your episodes.

So, if you want to transform your podcast from 'meh' to 'ohh meeeow', then click play!

Companies mentioned in this episode:

• Serial
• This American Life
• Joe Rogan
• Blue Yeti
• Podknows

Podmaster audit

Mentioned in this episode:

Podmaster Free Tips

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

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Show Notes Simplified

Are you sick of having to write out your episode descriptions (show notes) from scratch every time? Want to set up a templated approach that will save you hours every week? This tool is for you! (Note - this is an affiliate offer, but I don't recommend tools I'm not using myself, and I use this one DAILY)

Simplify your show notes

Do you really need video to make your podcast a hit?

I'm Neal Veglio, your Podmaster, and listen, I get it – there's a narrative floating around that you can't succeed without a video component for your podcast.

Just the other day, I came across a bloke from Riverside banging on about how video is a must because YouTube is now the "top podcast app."

If you're under the impression that without video your podcast is doomed, you need to listen to this episode.

Timestamped summary

00:00 Video - necessary for podcast success?

03:54 Focus on audience engagement, not specific platforms.

06:59 Prioritise YouTube if your audience prefers visuals.

09:24 Prioritise engaging, valuable, and consistent content creation.

Mentioned in this episode:

Podmaster Free Tips

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Welcome to "The Asylum - LinkedIn Won't Like This", a podcast that gets messy into the depths of the world’s largest professional networking platform.

We'll be ruffling feathers and spilling the secrets behind the connections, the phony influencers, and the scammers who make up LinkedIn’s dark, creepy underbelly.

Each week, we tackle a new topic that goes beyond the polished profiles and perfect endorsements.

From scams and fake influencers to the effectiveness of networking and the point of verification or LinkedIn Premium, we're definitely not here to make friends.

But we're not just going to dish on the 'din – we're also bring in some of the platform's experts to share their insights on business, LinkedIn strategies, and the realities of professional networking.

But let me be clear. This is not a LinkedIn educational podcast. Our goal isn't to make you better informed about LinkedIn. There are plenty of LinkedIn themed podcasts that will do that far better.

This podcast has one goal.

To provide you with a critical, humorous, and insightful look at the darker side of LinkedIn, so you can be better equipped to avoid the shysters, the cringey try hard wannabe influencers, and the copy-paste PDF peddlers.

Whether you’re a LinkedIn enthusiast, a sceptical professional, or just curious about what really goes on behind the scenes, this podcast is for you.

Follow the show now and stay connected to the truth about LinkedIn!

I wasn't planning on publishing this one today, but I'm so staggered on this news story I couldn't resist.

I literally felt like a plus-sized model chaser who's been getting head from Ashley Graham for two whole minutes. (Ok, I'd have probably felt like that closer to forty five seconds into it these days...)

I had the audio up in Adobe Audition, and I was past the point of no return.

And here we are.

Some bonus content released before the first full episode featuring Marcus Sheridan.

Thanks to an article from Ashley Carman in Bloomberg, everyone is in up in arms about iHeartMedia doing something that's seen as a bit shady by the whole world.

Mostly because many podcasters are the definition of participation trophy children.

This whole story further confirms for me a worrying theory I have about not just podcasters, but particularly those people who would seek to coax money out of poor unsuspecting victi.... sorry, 'clients' for 'professional podcast marketing' services.

I mean, there were some pretty high profile podcast people getting all bent out of shape about this on social media.

It was really quite embarrassing.

Anyway, this bit of ranting contains:

• Why you shouldn't be surprised by this 'news' about iHeartMedia's marketing strategy (which is definitely not as smart as it might seem)
• Why you can expect more of these kinds of revelations (and why you should ignore them!)
• What you've needed to know for your whole podcasting life, or get clear on before you start!

If you enjoy this and fancy making sure you have future episodes (and much more!) delivered straight to your inbox, sign up for Podmastery here.

The Podmaster is a podcast from Podknows Podcasting.

Mentioned in this episode:

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Podmaster Free Tips

How do you get more listeners to discover your podcast?

We're tackling this age-old question head-on, offering five practical steps to boost your podcast's visibility.

Every tip is aimed at enhancing discovery organically.

Here's the link to book an audit if you want one:

https://podmastery.co/audit

Mentioned in this episode:

Podmaster Free Tips

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Are marketing agencies jumping on the video podcasting trend for the right reasons, or is it just opportunism?

Podknows associate producer Amelia Knight talks us around this question, highlighting the booming demand for video podcasts, yet cautioning that many agencies are new to the podcasting world.

Companies mentioned in this episode:

• YouTube
• Spotify

Read Podmaster Neal Veglio's blogcast article, here.

https://podknows.co.uk/why-every-uk-marketing-agency-is-suddenly-a-video-podcasting-studio/

Boosting Your Podcast Listeners - Effective Growth Strategies

If you’re wrenching your hair out over your stagnating podcast audience, parked stubbornly south of the 100-listeners per episode mark....

Give me your ears!

Not literally, keep those; you’ll need them for what you're about to hear.

The pain of the plateau

I get it; the deflation hits hard when your buffer audience wouldn’t fill a dinghy, let alone that elusive cruise liner you dream of sipping Negronis on after a good hour in the hot tub.

But I'm going to share two key bits of insight with you.

1: How you need to reframe your current audience stats.

2: What you can do to increase them if you're still seeking dopamine.

By the time we’re done, you’ll have a noggin brimming with tactics tailored to your individual podcast challenges.

Because, let’s face it, moulding a prosperous podcast it’s not about rolling dice, it’s about strategy.

Want to get more of a handle on your podcast strategy so you can enjoy more new ideal listeners who are actually going to enjoy what you're putting out?

Contact me!

https://www.podmastery.co/contact/

Timestamped summary:

00:00 Recommend using one of two website platforms.

05:23 Grow podcast with targeted ad investment.

08:25 Targeted, precise traffic without any wasted efforts.

Mentioned in this episode:

Podmaster Free Tips

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Amaze Media Labs have rolled out a new 'tool' that they promise can help people and brands like you grow your podcast audience quickly and massively.

In this episode of "The Podmaster - Insights" Associate Producer Amelia Knight presses "The Podmaster" himself - Neal Veglio - on the legitimacy of this and other similar platforms.

For transparency, Podknows has tested Amaze Media Labs products (Trailergram) in the past which is how Neal has come to the conclusions he has about the products on offer.

Choosing the right category for your podcast is like picking the perfect outfit for a first date—get it wrong, and you might just end up in the friend zone (or worse, totally overlooked)! With Apple Podcasts rolling out a major update, the stakes are higher than ever, and we’re diving headfirst into how to navigate this crucial decision. We’ll chat about why slapping your podcast into just any old category could spell disaster for your discoverability—spoiler alert: it’s a crowded marketplace out there. So, whether you're a seasoned podcaster or just got your show off the ground, we’ve got some spicy tips on how to stand out in a sea of content. Tune in as we break down the do’s and don’ts of category selection, ensuring you don’t get lost in the shuffle and can actually snag some listeners!

Mentioned in this episode:

Free tips

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Podmaster Free Tips

Podmaster Free Tips

Making Money in Podcasting: Tips and Tricks for Podcasters

In this episode of The Podmaster I'm going to talk about how to make money from a podcast!

Hi, I'm Neal Veglio, founder of Podknows Podcasting. And for more than 20 years I've been experimenting with podcasts. Along the way, I've learned a thing or two about how to help people like you grow podcasts legitimately, with highly targeted real listeners. Not bots from clickfarms.

And that brings us nicely on to this episode's topic - how to monetise that audience once you've connected with it.

Get ROI from your podcast

Are you pouring your heart, soul, and possibly the contents of your wallet into a podcast but can't seem to find that sweet spot where your labour of love actually starts to love you back... monetarily?

Well, if you're about to chuck your microphone out the window in sheer frustration, hold on a mo.

You're about to get the equivalent of a podcasting lightning bolt up the arse from yours truly, The Podmaster.

You see, this episode isn't just another ramble through the world of podcasting for beginners; it's a meaty, juicy, potentially wallet-fattening dose of podcast monetisation advice.

And by the end of this, you'll know exactly what options are on the table.

You're going to learn the difference between a podcast being a cash vacuum and a cash generator.

What does work then?

Methods for monetisation in podcasting

Stick it out, as I map out a strategy that goes beyond the humdrum of CPM rates that'll have you earning more per listener than most podcasts with pre-roll ads longer than their actual content.

And it doesn't matter if you're well-known or niche.

And if after listening you'd like to talk about how I help people like you to turn their listeners into customers who'll be excited to give you their money, book in for a free call with me.

Timestamped summary:

00:00 Maximise ad revenue without upsetting listeners.

03:17 Utilise mid-roll ad for own services.

06:49 Podcast content value varies, worth considering investment.

10:22 Unlimited earnings from podcasting, invest in marketing.

Mentioned in this episode:

Podmaster Free Tips

Wanna make £100k from your podcast in one hit? While the idea sounds alluring, this episode analyses a Forbes article from Kristen Bousquet that suggests various monetisation strategies, some of which might leave you 'lolling' hard. I know we were!

https://www.forbes.com/sites/kristenbousquet/article/how-to-make-money-podcasting/

Amelia Knight summarises the article's advice on sponsorships, paid subscriptions, and selling your own products.

However, she also pokes fun at some outlandish claims, like how podcasters could effortlessly rake in six figures.

Companies mentioned in this episode:

• Forbes
• Netflix
• Piers Morgan
• Joe Rogan
• Oprah

Mentioned in this episode:

Podmaster Free Tips

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Understanding your podcast stats and how to measure them is the secret all the successful podcasters have. They use deeper knowledge to elevate their podcast from just 'okay' to bingeworthy. And now you can too.

If you’re out here winging it without tracking your performance, it's like trying to cook a five-star meal with a blindfold on - spaghetti might end up on the wall, but your audience won't be sticking around.

In this episode I'm talking you through the skinny of podcast metrics that matter, how to make sense of them without losing our marbles, and the tools that'll help us keep our finger on the pulse of our audience.

Plus, we’ll sprinkle in some real-life examples from podcasters who’ve used analytics to amplify their reach and engagement.

Takeaways:

• Understanding your podcast stats is crucial for making informed decisions and growing your audience effectively.
• Tracking metrics lets you identify listener preferences, improving content and engagement strategies to align with their interests.
• Using analytics tools can provide deeper insights into your podcast's performance and listener behaviour.
• Regularly reviewing your retention rates can help you pinpoint where listeners lose interest and adjust your content accordingly.
• Engaging with your audience through reviews and social media can enhance community building, transforming listeners into loyal fans.

Companies mentioned in this episode:

• Apple Podcast Connect
• Spotify for creators
• Amazon Music
• PodTrac
• Podder
• Captivate
• Libsyn
• Buzzsprout
• YouTube
• Google Analytics
• Podmastery.co
• Podknows

Want to get more help attaining Podmastery? Get yourself registered for my weekly updates at podmastery.co/newsletter

Topics covered recently include improving sound quality without investing a fortune, the secrets of podcast listener growth, and the trick to editing.

Mentioned in this episode:

Save hours on your editing

Want to cut hours out of your production workflow? Whether you're a podcaster, YouTuber or even a professional content creator, this tool will get you back your life! (Note - although this is an affiliate, I don't recommend any tools I don't use myself. And I use this DAILY)

Simplify your editing

Have you heard the news? You no longer need an Apple device to get access to Apple Podcasts!

But why has this got everyone at Podknows Podcasting all fired up?

Associate Producer Amelia Knight is here to share exactly why.

Mentioned in this episode:

Podmaster Free Tips

Welcome back to The Podmaster!

Have you ever felt stuck when it comes to brainstorming unique podcast episode ideas?

You're not alone.

So, I've got five fresh and creative podcast concepts to help you breathe new life into your recordings for 2024.

Next steps

Want to get more of a handle on your podcast strategy so you can enjoy more new ideal listeners who are actually going to enjoy what you're putting out?

Contact me!

https://www.podmastery.co/contact/

Mentioned in this episode:

Save hours on your editing

Want to cut hours out of your production workflow? Whether you're a podcaster, YouTuber or even a professional content creator, this tool will get you back your life! (Note - although this is an affiliate, I don't recommend any tools I don't use myself. And I use this DAILY)

Simplify your editing

Podmaster Free Tips

If you're feeling frustrated about your stagnant podcast growth despite pouring hours into creating quality content and marketing through social media, then you are not alone! Many indie podcasters struggle to get their voice heard in the crowded digital space, and traditional marketing methods may not yield the desired results. It's easy to feel helpless when you're not getting the listenership you deserve, but don't give up just yet! Investing in the correct tools can help you reach your ideal audience and increase your listener base by a whopping 235%. With the right marketing strategy, you can finally see the growth and success you've been striving for.

Calling all indie podcasters seeking cost-effective podcast growth!

As an indie podcaster, it's essential to strike a balance between producing high-quality content and maximizing your reach to the right audience. This often means seeking out cost-effective strategies that can leverage your podcast's potential.

My experiment demonstrates that success in podcasting relies on a combination of targeted advertising, accessible platforms, and a well-crafted content strategy.

Perhaps most important among these is the art of targeted marketing. By focusing on reaching the ideal audience for your podcast, you can optimise growth without breaking the bank.

So, go on, give it a try, and you just might see your listener base climb to the next level like never before. You can reach out to me via the site at podmastery.co or if you want to learn more about me, check out the agency pages at podknowspodcasting.co.uk

The key moments in this episode are:

00:00:00 - Introduction

00:01:06 - Dismissing Inaccessible Platforms

00:03:27 - Buzsprout Ads

00:06:22 - Acast Ads

00:17:37 - Tip for attaining 'podmastery'! - Apple Podcasts episode artwork

Mentioned in this episode:

Podmaster Free Tips

Exposing the fraud around podcast rankings!

The podcast rankings you see being humble bragged about on social media are a LIE! I'm here to expose it.

I’ve been in the podcasting industry for 22 years this coming April and I've lost count of the number of times I’ve heard people talking about podcast rankings. While podcast rankings can be a great metric to measure your success, there’s a lot of misinformation out there about them. In this episode, I’m going to unmask the fraud of podcast rankings and tell you how to treat them.

What you'll hear in this episode all about podcast rankings:

• What podcast rankings are (0m42s)
• What determines podcast rankings? (1m50s)
• The truth about podcast rankings and consultants claiming to be 'top 1%' (03m10s)
• The benefits of getting good podcast rankings (04m20s)
• The truth about podcast rankings and how they affect success (05m21s)
• The actual listener numbers and where they place you in podcast rankings (07m40s)
• Excluding everything below top 250 - their numbers will shock you (09m04s)
• How to boost your podcast rankings (10m40s)
• This week's 'quick tip' - speeding up production workflow (12m00s)
• In conclusion - podcast rankings: useful or not? (13m20s)

Previous episode taking more of a deep dive into the ridiculousness of the Apple Podcasts 'chart' -> https://www.podmastery.co/2

Prefer to 'read' the episode on my 'Blogcast'? -> https://podknowspodcasting.co.uk/podcast-rankings-fraud/

The Podmaster is a Podknows Podcasting production.

Learn more about Podknows and how we help podcasters to reach their goals, by clicking here.

(c)2022-2023 Podknows Podcasting

Mentioned in this episode:

Podmaster Free Tips

Unveiling the truth behind podcast growth TACTICS

Contains strong language so don't listen if you're a sensitive little soul.

When we’re talking about podcast promotion, most of us have one clear idea in our heads of what that looks like.

It’s grabbing a clip of our show, and then either popping that on social media, natively if it’s a video clip, and with a waveform and image if it’s audio only.

But that’s not going to help you grow your podcast audience.

Leveraging platform audience to build your own audience.

It just won’t.

For one thing, these platforms don’t want you stealing their members away from them, and so any kind of link or landing page share is going to result in your post’s reach being tanked. So how DO you market your podcast on social media?

This is where I’m drafting in Mark Asquith, co-founder of Captivate.

Leveraging Social Media for Podcasting

Let's talk social media - a tool that can help foster these genuine connections when used properly. Threads has barely been out for a week, and already the conversation in our space has been all about how to use it to grow podcast audience.

Mark Asquith compares Instagram Threads to the early days of Twitter. Simplicity and nostalgia - a combination that could certainly appeal to the masses. But Mark is quick to approach the topic cautiously, highlighting the truth that many miss… these platforms are not to be solely used as promotional machines.

'Feed drop'

Despite the plethora of communication channels we have today, podcasters need to have the fundamentals of marketing in their arsenal. After all, wielded right, the power to communicate effectively can work wonders. Solid marketing principles not only helps one assess their content and audience correctly but also guides in making strategic decisions to affect growth positively.

In his most recent episode, Mark Asquith talked about the myth of the 'magic wand effect' many so-called marketing gurus claim to possess.

His words resonated with me so much, I abandoned my plans to create my own podcast episode about this topic, and instead decided to share and amplify his.

So here’s a ‘feed drop’ of his episode of “The Podcast Accelerator” in which he shares more on this topic.

Stuff to check out

Support Mark Asquith by sending him a tip or buying him a beer at markasquith.live

Consider using Captivate, the podcast hosting platform created by Mark Asquith.

Here's where you can get more episodes of Mark's fantastic podcast "The Podcast Accelerator".

The key moments in this episode are:

00:00:00 - Introduction

00:01:12 - Leveraging Social Media for Podcasting

00:02:44 - Introduction to Mark Asquith

00:03:51 - Sharing Mark Asquith's Episode

00:05:09 - The Importance of Marketing in Podcasting

00:13:00 - Understanding the Different Channels on Instagram

00:13:46 - Introduction to Threads

00:14:27 - Misleading Advice on Using Threads

00:17:22 - No Silver Bullet for Podcast Growth

00:19:37 - Be a Human Being on Social Media

Mentioned in this episode:

Podmaster Free Tips

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The Gender Gap in Video Podcasting

Is video podcasting an uneven playing field for women?

As more and more creators incorporate video elements into their podcasts, the unique challenges faced by women can't be ignored.

From societal beauty standards to issues of confidence, we delve into whether the current environment is fair and what measures we can take to level the field.

If you're curious about how these dynamics impact content creation and what can be done to foster a more inclusive space, this episode is for you.

Our discussion covers several critical aspects.

You'll hear about the extra pressures women face when appearing on camera, such as the need to always look 'camera-ready', which involves dealing with hair, makeup, and lighting in ways that men often don't.

We'll also explore how these pressures can affect the quality of the content itself, steering focus away from substance and towards superficial elements.

Plus, we offer practical tips for women podcasters to navigate this challenging landscape.