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Pub. DateTitleDuration
13 Jun 2024The Terminology Survival Guide for Podcast Editors00:51:35

Why do LUFS matter more than decibels for your podcast? Unpack the difference and a lot more as we explain the crazy jargon podcast editors need to know.

Episode Notes: https://podcasteditorsmastermind.com/episode/the-terminology-survival-guide-for-podcast-editors


You may not know this, but there's a TON of jargon in the podcasting space - especially for those of us who are involved in producing shows. Sometimes the words we use are clear and sometimes they may have multiple meanings.

Join us for this valuable episode where we discuss confusing and commonly misunderstood words.

But you know us - that's not enough. Almost nobody wins an award for vocabulary. However... if we can translate those words to what's important for our clients, we have a better chance of winning their business.

And that's what we want, isn't it?

To do our jobs well, get paid for it, and have happy clients.

So, let's get to it!

Key Discussion Points

  • Is echo really the problem you're dealing with?
  • Acoustic tiles are ineffective for soundproofing your studio.
  • What matters more in podcasting - LUFS or dB?
  • What's the difference between a producer, engineer, and editor in podcasting?
  • Is dynamic insertion just for ads?

Links And Resources


About Jesse McCune

Jesse is no stranger to the Podcast Editors Mastermind. He's a podcast engineer who also provides training and coaching at tansyasteracademy.com. You should check it out!

Connect with Jesse McCune


Join Us Live!

We stream live to our Facebook page and to YouTube every other week.

Our Editor

This episode of the Podcast Editors Mastermind was edited by Bryan Entzminger. You can find him at TopTierAudio.com if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are

09 May 2024The Tools Podcast Editors are Using in 202400:49:27

We're always reviewing and streamlining our processes as the landscape changes. Here are the tips, tools, and processes that are working in 2024.

Episode Notes: https://podcasteditorsmastermind.com/episode/pem092-2024-podcast-editor-best-practices


Hey there, welcome back! We're diving deep into the nitty-gritty of our podcast editing businesses today.

As you know, it's not all about slicing and dicing audio - there's a lot of business sense and a bit of madness that comes into play. Join me as I guide you through our latest shenanigans and strategies for navigating the ever-changing world of podcast editing.

Today, we have updates on adjusting our processes, pricing, and tools to keep up with growing demands. Jennifer will explain how she occasionally transfers shows to someone else when she's not in the mood to edit, and why she's considering increasing my prices. Spoiler alert: it's not just for kicks!

We will also discuss how Daniel is improving his client interactions using tech tools, and how Bryan is excited about his new software toys and considering making big decisions like hiring employees.

And because we love to keep you on your toes, we'll touch on the more techie side of things, debating the virtues of various AI tools and audio repair gizmos that promise to make our lives easier. From Adobe’s enhancer to the mysterious MacWhisper, we've got the lowdown on what's hot and what's not.

Key Discussion Points

  • How the changing business landscape affects how we get our work done
  • The tools we're using to manage our business
  • How Bryan is breaking away from iZotope RX (and what Jennifer and Daniel are using)
  • Getting local help instead of investing in an internet "business guru"

Links And Resources

26 May 2022How to Use Survivor Bias to Your Advantage – PEM005200:56:38
How do you make decisions about what's possible or the right thing to do? Do you look for examples of success to the exclusion of contrary information? That's Survivor Bias. And it's all over in the podcasting space. I mean, if we didn't think we could be Joe Rogan, would we even try?  Hopefully. But the downside of Survivor Bias is that it's possible we might toil for years on the faulty assumption that something's possible. Or that the way it's always been done is the right way to do it. But that if that's not the case? What if we guide our clients based on faulty information? Listen as we explore the concept of Survivor Bias and how it can affect us, our businesses, and our clients. We don't claim to know the answers, but we want to ask the questions because we want to see you, ourselves, and our collective clients succeed. We stream live to our Facebook Page every other week. 

Our Editor

This episode edited by Alejandro Ramirez. He’s open to work editing in English and Spanish. 

Interested in being a guest on the show?

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested and we'll contact you to see if it's a good fit.

Resources:


Appearing in this episode:

23 Jan 2025What's CRITICAL for a Podcast in 2025?00:26:14

The word for 2024 in podcasting was "CHANGE". We had the rise of AI, the increasing importance of video, and key industry leaders leaving their roles.

Podcast Editors Club members emphasized the need to sound natural and not scripted, navigate the complications of offering video editing, and the significance of knowing how to use dynamic ad insertion.

We particularly highlight the importance of staying adaptable and diversifying income streams to maintain staying power. Podcast Editors like you can enhance your value by offering SEO services, collateral for social media, and media host management. Most importantly, Podcast Editors need to effectively communicate the value of these services to their clients to ensure continued growth and success in the evolving podcasting landscape.

Key Discussion Points

  • Rise of AI tools and the significance of sounding natural
  • Importance of video components and challenges in video editing
  • Dynamic ad insertion as a valuable skill for editors
  • Staying adaptable and diversifying income streams
  • Effective communication of the value of additional services

Note: Ai was used to generate the basis of this episode summary.

Special thanks to Podcast Editors Club community members:

  • Joshua Liston
  • Roy Garcia
  • Sarah Decker
  • Matthew Bliss
  • Dave Jackson
  • Mike Wilkerson


Episode Notes: https://podcasteditorsmastermind.com/episode/whats-critical-for-a-podcast-in-2025

Join the Podcast Editors Club newsletter for free:

https://PodcastEditorAcademy.com/newsletter

Mentioned in this episode:

Podcast Editors Club Newsletter

Stay in touch with events, live streams, and news that YOU want. Join the Podcast Editors Club Newsletter https://PodcastEditorAcademy.com/newsletter



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
03 Sep 2020Protecting Yourself as a Podcast Editor with Gordon Firemark, The Podcast Lawyer™ –PEM01300:43:52
“... if they come and ask you, ‘Hey, do you think I can use this stuff?’ I think you got to say, ‘Hey, I'm not a lawyer’.” - Gordon P. Firemark

What are my legal rights as a podcast editor? What are my legal responsibilities? How do I protect myself? How much do I need to protect myself? Is it common for things to go wrong? Who can I turn to if I get sued?... The legal ramifications of a disgruntled client or a contract gone wrong are almost enough to make any podcast editor quit before ever starting! 

But don’t give up your editing dreams too quickly. Hit pause on that panic button and take a deep breath. Now hit play on this podcast with Gordon P. Firemark, The Podcast Lawyer™ for some practical advice and peace of mind.

Gordon Firemark, Lawyer for Theatre, Film, Television and New Media, is more than just a lawyer. He’s also the producer and host of the podcast Entertainment Law Update, so he knows firsthand about podcasting. Within his law practice, he helps professionals and artists across the entertainment industries with intellectual property and business/corporate matters. Beyond that, he represents and helps protect clients working within the vast disciplines housed under the terms cyberspace and new media. 

Sharing his expertise in an easy to comprehend, nuts and bolts fashion, Gordon is also the author of The Podcast, Blog and New Media Producer's Legal Survival Guide. He’s created forms and templates needed by podcasters, editors, and production companies alike.

Gordon may be a lawyer and duty-bound to censor what he shares but he’s also a giver and we weren’t shy to be the recipients of his generosity. In this episode, he answers several general questions and even addresses some issues and scenarios you likely didn’t think could come up in your editing business. You won’t want to miss a minute!

Highlights:

  • I know I need signed contracts as a podcast editor but how detailed should they be? 
  • How can I protect myself against a client submitting work to me that infringes on the rights of others or defames someone or causes a similar bad situation? 
  • How much editing is too much? Can I be held liable for over-editing? How can I make sure I’m held legally harmless for the edits requested by a client?
  • What do I do if a client refuses to pay? Who owns the rights to a project a client refused to pay me for?
  • When might I need a trademark or service mark for my business?
  • Do I need to register as an LLC (Limited Liability Company) or am I okay as a sole proprietor? 
  • Who do I talk to if I’m thinking an LLC is right for me and my business?
  • What types of documents do I need to prepare to become an LLC?
  • How do I make sure I’m covered for situations where I have clients (or my clients have guests on their show) that are overseas? What about the GDPR (General Data Protection Regulation)?
  • Should I be concerned as an editor about things like the California Consumer Privacy Act (CCPA) or the Children’s Online Privacy Protection Act (COPPA)?
  • What about sound effects and music I use in my editing process or my client uses in their show? Can I rely on “Fair Use” to protect me?
  • Errors and Omissions Insurance? What’s that?
  • How do I cover ensuring show guests have given their consent to be recorded and edited?
  • Where can I get Gordon’s podcast release form, his eBook and other resources?

Resources:

23 May 2024Jennifer Longworth's Top Marketing Secrets for Growing Your Podcast Editing Business00:36:15

Jennifer has some real marketing magic! Discover how she shifted from no-engagement Instagram posts to a true powerhouse strategy that has tripled her business.

Episode Notes: https://podcasteditorsmastermind.com/episode/pem093-podcast-editor-marketing-secrets


Feeling stuck with your podcast editing business? It’s all too easy to feel like you’re spinning your wheels, not making the connections or gaining the clients you need. You might even be wondering if all that hard work networking and marketing is ever going to pay off.

But enough about the problem... because we all face it.

Jennifer's business has tripled in the last six months. And the interesting thing - she didn't make a wholesale change to what she was doing. She's still focused on the long game, on being generous and kind, and investing in in-person relationships.

But something shifted for her. And she's going to share some of that with us in this episode of the Podcast Editors Mastermind.

Let’s jump in!

Key Discussion Points

  • Creating opportunities instead of waiting for them
  • Not all groups are the right groups
  • Opportunities from unexpected places
  • Playing the long game

Links And Resources


Join Us Live!

We stream live to our Facebook page and to YouTube every other week.

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are




This podcast...
24 Jun 2024Adobe Lawsuit, AI Considerations, Editing Software00:45:40

Curious about Adobe’s AI controversy? Wondering how the FTC's suit might impact your subscriptions? Join us as we discuss how these (and more) might affect podcast editors and their clients.

Episode Notes: https://podcasteditorsmastermind.com/episode/adobe-lawsuit-ai-considerations-editing-software


As podcast editors, our clients rely on us to stay informed about industry news to prevent errors and missteps. But it seems like there's always something new to stay on top of. And most of the news sources are aimed towards podcasters.

Join us as Jennifer and Bryan discuss some of the recent announcements in the podcast space, but with the perspective of how it could affect us as editors and our clients.

We're not here to tell you what to think, but to spur the conversation so that you're well-equipped to operate your business and help your clients stay ahead of the curve without having to invest all their time following every new announcement.

Key Discussion Points

  • Adobe sued by FTC for account cancellation practices
  • Some are suspicious of Adobe's and AI; Adobe released a statement
  • Apple will allow call recording in the future
  • Spotify for Podcasters sunsets creative tools
  • Spotify adds video support for shows not hosted on Spotify
  • Some tools you might consider for sharing shows and episodes, text-based editing, and getting guest releases and contracts signed

Links And Resources

18 Dec 2024The 2024 Podcast Editor Industry Survey REVEAL!!! 📊00:51:25

Are you charging enough?

Do you charge more or less than your peers?

What can you do to earn more for your podcast editing efforts?

Find out as we reveal the rates and effective hourly rates being charged by indie podcasters just like you!

Episode Notes: https://podcasteditorsmastermind.com/episode/the-2024-podcast-editor-industry-survey-reveal-

Key Discussion Points

  • Editors charged $199 USD for an average hour-long episode
  • They spent less time to complete the task, making their effective hourly average rate higher!
  • We also discuss which additional services seem to impact what editors charge for their audio editing projects

Links And Resources



Our Podcast Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
17 Nov 2022When Is It Time to Change Your Editing Software?00:44:05

As podcast editors, we realize that the software we use is important. In fact, it might be the single most important piece of software we own.

But when is it time to consider changing?

When is it worth it to change?

What should we think about when we're considering a change?

If you've been editing podcasts for a while, you've probably considered those questions (and more). Listen to hear from the community - our thoughts, perspectives, frustrations, hangups, and more for the software we usually love and sometimes hate.

Join the conversation to share your thoughts and questions.

[ 🗨️ Join the Conversation ]

Listen to Discover

  • What DAWs your favorite Yetis use
  • What it would take for us to go looking for another DAW
  • Why you might not want to change DAWs
  • What DAWs we would use if we couldn't use our favorites
  • What you should do if your favorite DAW isn't popular (hint: we can't tell you what to do...)

Links And Resources

16 Sep 2021Expanding your Podcast Production Business: Copywriting and other Services – PEM003500:57:52

How we position our podcast production businesses is important. It's more than just stating a market or niche. It also involves how we put together an offer that's exactly right for our ideal clients.

Some of us ONLY offer editing, which is totally fine. But one way that we can differentiate ourselves is by offering bundles of services that fit our clients' needs like a glove.

Virginia Elder joins us to share her path into podcast editing, how she's begun to add complementary services to her offerings, and some of the ways she's grown her business. Follow along as she shares the importance of finding out what skills & services are needed in order to provide people with solutions they're looking for!

Listen to Discover

  • The value of online courses.
  • How Virginia found her first clients and grew her business.
  • Some of the services she bundles together.

If you are looking for ways to grow and differentiate your podcast production business, click that Play button today!

Links & Resources


About Virginia Elder

Virginia Elder is a podcast editor with over 15 years of experience in project management, client services, and strategic organization. You can find her at Podcast Abundance.

Guest Editor

This episode was edited by Dyan Joy Navarro.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are


About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our

07 Jan 2021How can the Podcast Taxonomy Benefit Podcast Editors – PEM002100:47:33

Can the Podcast Taxonomy benefit you as a podcast editor?

If you've ever found yourself struggling to explain your true value as an editor and all that you do to a potential client, it might just help you. And you'll definitely want to spend some time understanding what's going on, how it can benefit you, and even some gaps that it doesn't address in what indie podcast editors do.

If the Podcast Taxonomy is done well, it can be a HUGE benefit to podcast editors like us. It has the potential to bring some much-needed clarity to the podcasting space - as long as we and what we are represented well. And as long as we understand how we can use it to communicate with our clients, most of whom will NOT have a large staff of writers, engineers, editors, managing editors, and more.

Listen to discover the Yetis' initial thoughts on some strengths and weaknesses in the work that's been done, as it relates to indie podcast editors. Along with Steve Stewart, the leader of the Podcast Editors Club and co-founder of the Podcast Editor Academy, who joined in the chat, we share some insights, questions, gaps, and more about:

  • What the Podcast Taxonomy is and where to find it
  • What we see as a heavy influence on what's been developed so far
  • Our thoughts on how well indie podcasters have been represented
  • Our thoughts on what might be missing or need more clarification
  • One way that we can use the taxonomy RIGHT NOW to better communicate the value we bring our clients
  • How we can use the Podcast Taxonomy to help clarify roles and responsibilities with our clients

Supercharging Business Growth

And if that wasn't enough, because we want you to be able to grow your business, we also shared one thing that has the potential to help you break through roadblocks and grow your business. We share our experiences and even some reasons we (the Yetis) sometimes avoid the very things that could help us grow.

While we hope this will encourage you, there's another reason we're sharing this: we have something coming up that we want you to be a part of because we truly believe that it can help you grow our businesses and yours as well.

But you'll have to listen to find out more about that. :)

Guest Editor

This episode was edited by Xyclicks Joy. If you're looking for an editor and like what you hear, please consider reaching out to Xyclicks Joy.

Interested in being a guest on the show?

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Resources:

05 Nov 2020Igniting Success Through Effective Email Newsletters with Tammey Grable-Woodford —PEM01700:57:06

“The whole point is to have a list that is reaching people who are actually interested in what it is you have to say…. So the gurus can say whatever the heck they want. Bottom line is, just be consistent. But choose what that means for you. If it's a monthly email newsletter because you only really have something relevant to say once a month, cool.” - Tammey Grable-Woodford

The daunting task of crafting and sending effective email newsletters stirs doubt - and maybe even a touch of commitment phobia. Are they worth it? Will they make me any money? Who should I send to anyway? Do people actually read email newsletters anymore? … Maybe I should just skip them altogether and focus on social media. That’s more up-to-date anyway… isn’t it? Before you give up the future cash on the email newsletter table (that’s totally a thing), soak up the wisdom Tammey Grable-Woodford dispensed in this episode. 

Tammey Grable-Woodford (Grable-Newton) is a highly respected and sought-after business coach and speaker. After her diagnosis in 2015 with Stage 3b micro-metastatic breast cancer, Tammey transitioned into a life full of passion, purpose and reach. With over 25 years of executive experience, she has helped many businesses and non-profit organizations improve their workflow, expand their reach, raise their profitability, and increase the positivity of their work environment. Tammey can help with everything from strategic planning to copywriting to custom training. With her quality over quantity approach, she ignites success. 

As podcast editors, we were particularly interested in one of the main areas of Tammey’s expertise: sales and marketing. Finding new clients, securing contracts, and retaining clients are always high on the priority list of any podcast business. And Tammey has a way with email newsletters that inspired and motivated us to dust off our newsletter efforts. Listen to what Tammey shared with us - and sign up for our shiny new Yeti Letter!

Highlights:

  • Learn the sales method that’s 40 times more effective than Facebook or Twitter.
  • The #1 thing left out of an effective email newsletter.
  • The secret sauce number of sends.
  • Asking and answering the whys for YOU: What prevents you from sending? What triggers action for you? What are you reading? What are you deleting?
  • How to know what to include - and, just as importantly - exclude.
  • Define and reject the impersonal sales funnel approach.
  • Why the 5 W’s aren’t just for news reporters.
  • Why you should avoid click-baity email titles.
  • Harvest your own work for content (aka repurpose your content) and cross-pollinate with friends and clients.
  • Develop a welcome email sequence with a human touch.
  • Why segmentation is important.
09 Feb 2023What if a Prospect is Talking with Other Editors?00:46:28

Has this ever happened to you?

You're on a sales call and everything is going very well, and then you discover that your prospective client is interviewing multiple editors. If this hasn't happened to you yet, it very likely will at some point. And if you've never considered it as a possibility, it could come as a shock.

When that happens, you could find yourself thinking things like, "Should I just end the call now?" Or, "Should I share lower rates than usual so that I'm seen as more competitive?"

We aren't here to tell you how you should feel or what you should do, but if we take the time to think this through together, you can come up with a strategy and position that will give you confidence.

[ 🗨️ Join the Conversation ]

Listen to Discover

  • Why it's important to understand who is actually your ideal client.
  • Why Jennifer keeps sales calls to 15 minutes.
  • Why you don't have to feel like you need to "win" business.
  • How your sales call could actually be a differentiator.

Links And Resources


Join Us Live!

We stream live to our Facebook page and to YouTube every other week.

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are


About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
08 Feb 2024Navigating the Podcast Editing Business Maze00:53:37

Hey there, podcast aficionado! Strap in, because today we're serving up a heavy dose of reality about the business and mindset of podcast editing.

Imagine this: Bryan (one of your faithful Yetis) is in the thick of it - searching for quality-over-quantity clients, and we're joined by Jesse, Tara, and Amanda to help him (and you) cut through the noise. Expect unfiltered advice on pricing, embracing AI without losing our human touch, and finding that sweet spot between making bank and keeping the passion alive.

We'll dissect whether to fly solo or assemble a podcast editing army, tackle the tightrope walk between love for the craft and keeping the fridge stocked, and dish out strategies for staying sane in the editing game.

So perk up those ears, it's about to get real. We’re diving headfirst into the audio jungle, and trust me, you won’t want to miss a beat. Let's kick this off!

Listen to Discover

  • That even people who have been editing for a while face challenges
  • The key to finding the clients that are right for you
  • How understanding your idea client can help you be more focused in what you do
  • Why finding the intersection of your fulfillment and your client's needs is the key to unlocking growth, satisfaction, and success
  • How pricing is so much more than just a math exercise

Links And Resources


Keep in mind, we aren't responsible if any of these links lead to internet black holes where you'll find yourself binge-reading articles instead of getting work done. But I digress. Go forth and prosper with these tidbits of wisdom!

About Our Guests

Jesse McCune, Tara Kelly, and Amanda McCune run Tansy Aster Academy, a community for podcast editors and managers. Through courses, coaching, and resources, they help podcast production professionals start, grow, and run their businesses.

Connect with Jesse, Tara, and Amanda


Join Us Live!

We stream live to our Facebook page and to

29 Sep 2022Choosing the Right Conferencing Tool for Podcast Editors00:50:37

As podcast editors, most of us work remotely and have use some kind of software solution for calls and meetings. But how happy are you with the tool you're using? Is it the right one for you?

When it comes to choosing a conferencing tool for podcasting purposes, there are many factors to consider. The most important factors are usually ease of use, cost, and (probably) how good the conferencing tool looks. 

Listen today and also join the conversation to share your thoughts and ask your questions.

[ 🗨️ Join the Conversation ]

Listen to Discover

  • What conferencing tools our Yetis use
  • One tool many people forget about
  • A cool way to let potential clients choose their preferred communication method
  • Some uncommon things you might want to consider about your conferencing tools
  • Ideas about when it's time to change tools

BONUS: How and why we use markers in our production processes.

Links And Resources


Join Us Live!

We stream live to our Facebook page and to YouTube every other week.

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on Facebook if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are

26 Apr 2021Podcast Editors: Have You Considered Podcast Management? – PEM002700:52:27

Are you a podcast editor wondering about how to differentiate yourself? Or maybe how to serve your clients more deeply so that you can earn more while working on fewer shows?

If that's the case, podcast management may be for you.

Listen as Lauren Wrighton - the host of the Podcast Manager Show shares what it takes to be a great podcast manager and how it can benefit both us and our clients.

Listen to Discover

  • What a podcast manager does (or could do).
  • Some characteristics that can position you as a great podcast manager.
  • What to do when you want to take on areas where you aren't able to deliver the work yourself.
  • How to grow into a podcast manager role.
  • The value of open and candid customer conversations.
  • Ideas for how to transition clients from editing to podcast management.

Links & Resources


About Lauren Wrighton

Lauren Wrighton is a podcast strategist and producer who helps female business coaches launch and grow a podcast that makes an impact on their audience and their business. She also uses her expertise in podcast production to teach freelancers how to become podcast managers and develop their own clientele.

Guest Editor

This episode of the Podcast Editors Mastermind was edited by Daniel Abendroth of Roth Media.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are


About the Podcast Editors Mastermind

The Podcast Editors

14 May 2022What to Keep Confidential When Talking with Peers in Podcast Production00:57:14

The great thing about the podcast production industry is that for the most part, we're all friends (or at least friendly). But that doesn't mean that we should share EVERYTHING with our peers.

After all, sometimes we are also competing with each other for the same jobs.

What things can we talk about? What things should we talk about? What things might get us into legal or ethical hot water?

Listen to hear our thoughts and feel free to share your own in the comments.

We stream live to Facebook Page every other week. 

This episode edited by Alejandro Ramirez. He’s open to work editing in English and Spanish. 

Interested in being a guest on the show?

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested and we'll contact you to see if it's a good fit.

Resources:


Appearing in this episode:




This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
28 Apr 2020The Argument for Editing Podcasts So They Don’t Suck with Callie Wright –PEM000401:12:13

What is an editor's value and why should people buy-in to what we do? If podcasting is an art or performance, then editing is a critical part of the show. Since we listen critically for a living, we can add in extra services and value adds to not only make more sales, but retain clients and be paid fairly for our skills. How do you translate that skill to clients and how do you charge for it?

Get a reminder so you can join next livestream (Thurs. April 30 at 10:05 EDT) https://www.facebook.com/podcasteditorsmastermind/videos/537755726942440/ 

Our Guest

Callie Wright of Podcasts That Don’t Suck is a trained audio engineer and podcast editor. They're also the host of Queersplaining, which features narrative storytelling and sound design. They edited episode 003 of the Podcast Editor’s mastermind and they share their approach to our audio, dealing with EQ and compression and removing the sound of Carrie’s cats. (They could also tell what mics we used. Can you?) 

Callie was the editor of PEM 003- How Can I Find My First Editing Client? 

Compressors and EQers, Oh my!

We totally geek out on plugins and share what we use and what’s on our wishlist. (see the links section to learn which ones we talk about) As Callie mentioned, it’s good to have a justification to spend money on plug-ins. 

Livestreaming... yeah, not so easy

Do you edit your podcasts on Livestreams? Callie has done some editing livestreams on Twitch and Daniel on Instagram & Facebook. We all agree that you do need your client’s permission before livestreaming an editing session. 

Expanding your offers

Especially now, we may need to start thinking about how we can stretch our skills and what we can offer beyond regular editing. Have you tried selling training and consulting? Callie and Carrie share how they’ve taken a no to editing and turned into a yes for these other services. Daniel points out that this will keep you top of mind when that client can pay for editing services. 

You probably need to edit your podcast...

Callie has very strong opinions about...

26 May 2021Are You REALLY Good Enough to Be a Podcast Editor? – PEM002900:53:58

Have you ever found yourself negotiating your rate down before you even talk to a client? Or holding on to a proposal without sending it? Or maybe over-editing again and again because you don't think you're good enough?

That has a name: imposter syndrome.

We see this coming up pretty regularly in Facebook groups, and we've even talked about it before on the show - like when we talked with Heather Wester. The reality is, we likely all struggle with that kind of fear from time-to-time. Like before breakfast, and then again after breakfast. And your Yetis are no different.

We have struggles, too. 

We realize that, from the outside looking in, it might look like we have it all together. But, in truth, we deal with this kind of thing every day.

  • Fear of sending a proposal.
  • Wondering what a client will think after we present pricing.
  • Wondering if we're charging too much.
  • Wondering if we're good enough as an editor (or as a person).
  • Thinking that we're the only ones who struggle.

And that's why we are sharing this - so that YOU can know that you're not alone. That we all struggle with this (at least those of us who care about the work we do). 

And so that, just maybe, you can pick up some tools that help us get through this every day.

Links & Resources


Editor

This episode was edited by Bryan Entzminger of Top Tier Audio. If you like what you hear and you're looking for a professional podcast editor, feel free to reach out to him.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are

22 Feb 2024Transcripts to Tags: How Podcasting 2.0 is Changing the Game with Daniel J. Lewis00:52:08

Join us today as we explore the world of podcasting with the renowned Daniel J. Lewis. We’re all about breaking down the mystique of Podcasting 2.0 – because embracing new tech isn't just for the gearheads; it's for us Yetis who like to stay ahead of the curve.

Apple's given the nod to the transcript tag and we're here to unwrap why that's more than just a back-pat for accessibility. Think transcripts are just for readability? Think again! There's a universe of uses here, from better understanding to snazzy in-app excerpts.

So, ready your headphones, we're about to cruise through the latest in hosts and features – some good, some sleep-inducing. Keep those apps updated, those tags compliant, and your humor on point - let's roll!

Listen to Discover

  • Why the trusty old RSS feed is actually more poised to support innovation than some closed platform.
  • How staying on top of Podcasting 2.0 features can help you serve your clients better.
  • Why one Podcasting 2.0 feature can absolutely transform how audiences and podcasters engage. Because we've never heard a client complain that they wish they could get less engagement.
  • Which hosting providers are helping push the envelope.
  • Ways that your clients might be able to get Podcasting 2.0 features, even if their media hosts don't support them.
  • Where to find apps that support these new features.
  • One thing you REALLY need to be careful about when implementing new Podcasting 2.0 features.

Links And Resources

  • Podgagement - Tools to help you your audience and grow your podcast!
  • Podcast Mirror by Blubrry - This is your fix for turning a regular old podcast feed into a superhero podcasting 2.0 feed for an extra $60/year.
  • Buzzsprout - Daniel's picks for those who want to keep things simple and slick without a WordPress focus:
  • Captivate.fm - Daniel's picks for those who want a really good implementation of Podcasting 2.0 features and don't need a WordPress-focused workflow.
  • Blubrry Podcast Hosting - A solid recommendation by Daniel if you're weaving that WordPress magic into your workflow.
  • Libsyn Podcasting - Where you can manually insert those shiny new RSS tags if you're willing to get your hands a bit code-y.
  • Podcasting 2.0 - Making podcasts better for everyone! - Your go-to spot to dive deeper into everything podcasting 2.0.

Remember, while these links and tools can feel like a boatload, don't get overwhelmed.

All these fancy new features are cool and all, but they aren't everywhere yet. We've got to keep our ear to the ground and see where the digital waves take us. Continue polishing your editing skills and stay updated with Podcast Editors Mastermind for more content. We are here to support you not only in the editing booth but also in other areas.

About Daniel J. Lewis

Daniel is a Hall of Fame podcaster with more than a decade of experience podcasting and supporting podcasters. He makes podcasting better for everyone with his show, The Audacity to Podcast, and his work to improve the technical foundation of podcasting. He is very enthusiastic about the benefits that the Podcasting 2.0 initiative can provide to podcasters, while still maintaining its open source nature.

Connect with Daniel


Join Us Live!

We stream live to our

28 Sep 2020Make Yourself Indispensable: Offer Podcast Marketing with Coach Chris Hines — PEM01400:53:45

“... Podcast Editors, stop delivering the same message of ‘I can save you time’... everyone says that.” - Coach Chris Hines

If you’re not helping your clients increase their business, improve their downloads and solidify the loyalty of their customers, you’re leaving huge money on the table. Editors who want to make more money -- without working a crazy number of hours -- need to learn the art of podcast marketing. Just producing quality audio isn’t enough anymore. You need to make services indispensable to clients that’s visible in their bottom line. After all, when your clients make more money, so do you. 

Coach Chris Hines has been hosting, producing and managing podcasts since 2015. He’s now the owner of Elite Podcast Marketing Agency, where he guides podcasters into how to grow their podcasts and generate profit from their efforts. He’s moved multiple podcasts into impressive download numbers over 50,000 with north of $20,000 in sponsorship revenue.

In addition to coaching podcasters and editors, Chris is a sought-after industry speaker, author, the host of his own podcast, Business Podcast Playbook, and creator of both the Podcast To Profit System and the Milestone System. Bottom line is, if you want to start making serious money with your editing business and take it to another level, Chris can guide you there. That wealth of knowledge and high-level coaching is precisely why we’ve been itching to have Chris as a guest on the show since we started our podcast.

Highlights:

  • How podcast editors can increase their income and gain more clients
  • Why podcast editors need to guide clients into treating their shows as more than entertainment
  • Chris shares his CCC Method and how he connects with and closes potential clients
  • The kind of content that helps clients improve their marketing
  • Carousel posts and how to leverage them
  • Why different approaches, structures and expectations are crucial when pitching a new client
  • How to maximize content to reach more people -- without it consuming your life
  • Knowing WHAT to share is a major roadblock for clients. Be their solution through effective storytelling, viral content, and ‘how to’ content
  • Steps to identify, attract and begin a conversation with your ideal client
  • Pro Tip: Use PodPage.com to set up a simple website for your clients’ podcasts
  • Subtitles on your content videos is non-negotiable -- tools to make it easier
  • Why colors matter in branding
  • Chris begs editors: Stop just telling potential clients you’ll
07 Feb 2021Planting Seeds for Your Business: Marketing Challenge Results — PEM002300:44:21

Marketing. Do you hate it? Do you think it's gross? What if you change your relationship AND get clients with marketing? We kicked off 2021 with a 5-day marketing challenge to encourage you to put yourself and your business out there. It’s served with a dash of how to make marketing less overwhelming and not creepy. (Dare I say fun?)

Find out what happened when we did our own challenge and what our biggest takeaways from the experience was. Plus, get some marketing tips even if you didn’t do the challenge.  

Listen to discover:

  • Why did we do this challenge anyway?
  • Why Carrie isn't worried about SEO
  • The Benefits of Google My Business
  • Do Google Ads work? (Carrie tested it!)
  • Scheduling social media posts (what scheduler do you use?)
  • You don't need to be a graphic designer to make pretty art
  • Who really loved the challenge?
  • What industry are we technically in?
  • What to do when you don't actually want new clients.
  • Creating an avatar when you're doing more than one thing
  • How content (and this challenge) pays off a year later
  • Market research is important, ya'll!
  • Why the pre-work was so critical (and will always help you!)
  • What would you do in this listener's situation?

Resources:

Marketing Challenge

https://SocialBee.io

https://canva.com

Adobe Spark (comes with a Creative Cloud subscription)

Podcast Editors Club

Podcast Editor Academy

https://www.bonnielfrank.com/

Shout out to Kimberly of Werker Bee Media: http://werkerbeemedia.com



This episode was edited by Michael Safwat of YaYa Podcasting

Appearing in this episode:

Jennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcasting

Carrie...

18 Feb 2022How to Optimize Your Podcast Editing Workflow, Fire Clients, and Launch New Businesses - PEM004600:58:26

Producing a podcast is a LOT of work, and it can be confusing. Fortunately, there are editors like us who not only take on some of the workload, but also bring our expertise and structure to the process. And as an added benefit, we are always looking for ways to improve what we do, for our benefit and our clients.

We focus on improving our processes, get better at identifying issues, improving client relationships, and more. However, that doesn't mean that every client is a fit for us and sometimes we have to make the tough call - to decide that it's time to part ways with a client.

Of course, even in parting, how we do it matters.

Join us as Mike Wilkerson of EditorCorps.com and VoiceFarmers.com shares how he not only practices these himself, but also helps other editors get their businesses up and running ... in a way that benefits everyone and gets another pro editor out into the wild :)

Listen to Discover

  • Signs that it might be time to part ways
  • Whether it's worth adapting to match a client's processes
  • Why Mike started EditorCorps.com and how it can help podcast editors get started

Links And Resources


About Mike Wilkerson

Mike Wilkerson is a former certified Sign Language Interpreter for the Deaf, then a Marketing Automation Director for a large St. Louis-based Computer company. He now conjures content of all kinds for a growing client listing across the nation. Mike has been hosting, producing, concepting and enhancing podcasts since 2005. While his interests are definitively pop culture-based, the bottom line is: It’s ALL About Perspective. Whether it’s being captured inside of one of Mike’s Podcast Capture Studios (based in the St. Louis area). – Podcasting is Captured Perspective. Mike also runs a Podcast Editing Team & Academy (The Editor Corps over at EditorCorps.Com) and a Voiceover Team (The VoiceFarmers over at VoiceFarmers.Com). If you're looking for lightbulb moments, education and perspective - Mike is the OG Podcaster you'll want to connect with.

Editor

This episode of the Podcast Editors Mastermind was edited...

02 Nov 2023Jesse McCune is Creating a Supportive Community for Aspiring Podcast Editors00:47:24

In a world where Jesse McCune's career in facility maintenance seemed light years away from his true passion, an unexpected twist brought him closer than ever to his dream. Little did he know that a conversation with his wife would ignite a fire within him, leading him down a path he never anticipated.

With a burning desire to combine his audio expertise with a viable business opportunity, Jesse embarked on a journey that would reveal the untapped potential of the podcasting world. But as he delved deeper, he uncovered a gap in resources that left him craving more. Little did he know, this was just the beginning of a remarkable adventure filled with self-discovery and triumph.

Listen to Discover

  • Strategies to overcome the challenges of meeting client expectations and learn how to effectively communicate your editing process.
  • The importance of clear and open communication in podcast editing for stronger client relationships and better outcomes.
  • One key thing that we bring to the table as podcast editors that AI can't replicate.

Learning how to listen to people, to truly understand their nuances and capture their voices, is key in podcast editing. Our brains are powerful at picking up subtle details, so it's important to pay attention to those small breaths and pauses that make a dialogue authentic. - Jesse McCune

The episode underscores the critical significance of effective communication while dealing with clients. Jesse's experiences with his clients demonstrate the need for transparent, open discussions, especially when it comes to explaining technicalities like audio quality. This could help mitigate issues arising from unrealistic expectations and solidify a healthy editor-client relationship.

About Jesse McCune

Jesse McCune is a podcast editor with a passion for music production and audio engineering. Jesse developed an interest in audio and taught himself music production and audio engineering. This (with some prompting from his wife) led him to discover podcast editing.

Jesse created Tansy Aster Academy because he couldn't find enough helpful resources for podcast editors. The Academy is a community where editors can get guidance and support from each other.

Through Tansy Aster Academy, Jesse's team offers an interactive learning experience for editors looking to level up their skills in podcast production as well as business.

Connect with Jesse


Links And Resources

  • dbx 286s Channel Strip with De-esser - The dbx 286 is a great piece of hardware, but is often completely unnecessary in modern podcast production workflows.
  • Vocaster One | Focusrite - In many cases, Jesse recommends the Focusrite Vocaster line instead of the Scarlett 2i2 because it's built specifically for the needs of podcasters and content creators.
  • Scarlett 2i2 | Focusrite - The Focusrite Scarlett 2i2 has been reported as the best-selling audio interface.
  • SM7B - Shure USA - Arguably, this is a microphone that many podcasters and content creators aspire to use. However, it's not always the best microphone in every situation.
  • ETHOS - Earthworks Audio - This is the...
04 Mar 2022Raising Your Podcast Editing Rates – PEM004700:52:36

Raising your podcast editing rates...

It's scary.

It's necessary.

It can lead to GREAT conversations.

But if you're like me (Bryan), you might find those conversations hard to think about and even harder to start. Join us for this live recording of the Podcast Editors Mastermind as we share our experiences and perspectives and hope to hear yours, too.

We want to see ALL of us get paid what we're worth so that we can provide great service to our clients and customers and also live well, knowing that what we do matters and that we're compensated well for it.

Listen to Discover

  • Why raising rates can be scary
  • How many clients your Yetis have lost due to raising rates
  • One tool that can help make it easier to start the, "My rates have gone up" conversation

Links And Resources


Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on Facebook if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are


About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!

Follow or subscribe and take the Podcast Editors Mastermind with you today!




This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
16 Jul 2021A Vulnerable Behind-the-Scenes Look at Imposter Syndrome - PEM003200:48:28
When Imposter Syndrome cripples your productivity how do you overcome it? You can’t hide your way out of it. Sharing our current and personal stories of insecurity around growth, skills and work makes this an important mastermind session for every podcast editor. It’s a raw, uncomfortable and honest conversation demonstrating how trusted advisors are truly an invaluable resource.

Listen to Discover

  • What Yetis will be in Nashville for Podcast Movement
  • Our recent wins (and why you, too, should always find something to celebrate)
  • Why Carrie is having a major bout of Imposter Syndrome
  • The challenge of navigating working for a new company in a new role 
  • How control issues fight with collaboration
  • How fear shows up every time you add a new package or service to your business
  • How expectations provide security
  • It’s always worse in your head! 
  • The discomfort of growth
  • Should you be worried if you DON’T feel Imposter Syndrome?
  • What happens in the absence of feedback
  • Reframing the negative thoughts with positive ones-- do YOU do this? We want to know.
  • What do you do when you make a mistake?
  • Is your identity what you do?
  • Pod Decks Question: What weird food combinations do you really enjoy?
  • Carrie's update

Links & Resources

Podcast Movement 2021 Stony Brook Audio Podcast Fellowship Podcast Editors Club Reaper for Podcasting

Guest Editor

This episode of the Podcast Editors Mastermind was edited by Sandra Paul. If you're looking for an editor and like what you hear, email Sandra at sandralynnco@gmail.com

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.  

Your Yetis Are

Daniel Abendroth: https://rothmedia.audio | @rothmedia_audio Carrie Caulfield-Arick: https://yayapodcasting.com | @carriearick Bryan Entzminger:
30 Dec 2021Finding Your Podcast Editing Niche with Mary Chan and Andrea Klunder - PEM004001:02:17

The riches are in the niches, right? But how do you even begin to find out what your niche is? How do you figure out what they need? And then how do you sign them up as clients? 

We'll be talking with Mary Chan of Organized Sound Productions and Andrea Klunder of Creative Imposter Studios-- both with very different niches-- about discovering who you how to find and serve your niche. 

Mary Chan: 

https://www.organizedsound.ca/

PODCAST STRATEGY, EDITING & COACHING

Your voice is your number one instrument.

Whether you are marketing, selling, or speaking through podcasting or video platforms, making an emotional connection with your audience is done through the authenticity of your voice. Amplify your voice to have listeners fall in love with you.

My goal is to empower women and women-led organizations to make an impact with their vision, message, and stories through the power of their natural voice by podcasting. The world needs diverse voices and I’m so glad you are a part of this audio adventure.

Andrea Klunder:

https://www.thecreativeimposter.com/

The Creative Impostor Studios is a boutique agency that offers:

  • Show development & strategy
  • Podcast launch consulting & production
  • Premium podcast production & editing
  • Talks, trainings, and interactive sessions online and in person

We work with mission-driven individuals and organizations who want use audio to break the status quote and influence a positive net impact in their niche. Our specialty is crafting character-driven shows of significance that truly express the culture of your brand. We want to help you craft a podcast experience you and your audience will love.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are


About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at...

24 Nov 2023From Tesla to Podcasting: Tom Kelly's Inspiring Journey to Becoming a Successful Podcast Editor00:51:04

In the world of podcasting, Tom Kelly's journey is a testament to the power of perseverance and passion.

Little did he know, his path would take him to an unexpected encounter that would change everything. Tom's story is about his determination and hard work. He began by listening to podcasts in a wood shop and later worked on installing solar panels for Tesla. Eventually, he started his own editing business.

But what was the unexpected encounter that propelled him towards success? You'll just have to listen to discover the surprising turn of events that transformed Tom's podcast editing journey forever.

Listen to Discover

  • How Tom's path to where he is now was anything but straight
  • How a conference led to Tom's first paid gig (and why it might be a little non-traditional)
  • What kept Tom going when it was tough
  • One thing that could really help YOU land clients (and a free resource we have for you if you want it...)
  • How Tom's priorities have shifted in recent years

I realized I wanted to get into [podcasting], and it wasn't even podcast production at the time. I wanted to run a network. That was my first interest in podcasting. - Tom Kelly

Master the podcast editing journey

Tom's experiences in the podcast editing business offer valuable lessons for those aiming to carve their own path in this field. Thes include things like persistence, learning from failures, and gaining practical experience with different types of audio recordings are integral to mastering the craft.

Build a compelling portfolio

Creating your own content is an effective way to showcase your podcast editing skills. This approach gives you complete control over the audio quality and content. It helps you demonstrate your skills more effectively, especially when the client's initial audio is of poor quality.

Tap into a supportive network

Tom’s rise in the podcast editing industry underscores the importance of networking and community involvement. Attending industry events and building genuine relationships can open doors to collaboration opportunities and client referrals.

Additionally, using social platforms like YouTube to share knowledge and experiences can help expand your influence, build credibility, and attract potential clients.

Links And Resources

07 Jul 2022Should I Charge Extra For Podcast Editing Clients Who Provide Files Late? – PEM005500:53:52

Editing podcasts can be a lot of work, and when clients provide files late or make last-minute changes, it can be frustrating.

As you already know, getting late files can be a HUGE disruption to your business and your life. But what should you do about it? Should you charge a punitive fee? Should you push back due dates? Should you just fire the client?

Yeah, there are options, but navigating them isn't necessarily easy and, ultimately, it's up to you to decide what's best for your business.

If you find that late files are becoming a regular problem, it may be worth instituting a policy that charges extra for them. This will help to offset the extra work that you have to put in, and it will also send a message to your clients that such behavior is not acceptable.

So what do you think? Should editors charge extra for late podcast files? Listen and share your thoughts.

[ 🗨️ Join the Conversation ]

This episode is sponsored by Podcast Editor Academy

Are you looking to start or improve your podcast editing business? To turn your DAW into dollars (or your favorite currency)? If so, check out Podcast Editor Academy and use the code "YETIS" to get your first 30 days free!

https://podcasteditorsmastermind.com/pea

Links And Resources

  • Podcast Editors Conference - A one-day immersive and collaborative in-person event designed to build and grow your service based business.
  • Podcast Editors Academy - The place where you belong includes a community with knowledge and support for Podcast Editors who take their service offerings seriously.
  • India Inc.’s Day Care Experiment – Foreign Policy - The study that Steve referenced. Adding a late fee didn't curb the unwanted behavior, it converted it from a relational faux pas to a transactional cost; the result was MORE tardiness.
  • Podcast Editors Club (on Facebook) - If you're a podcast editor, THIS is the group you need to be part of in order to connect, collaborate, and learn alongside other professional editors.

About Steve Stewart

Steve Stewart is a podcast editor, and cofounder of both the Podcast Editors Club and the Podcast Editor Academy.

Join Us Live!

We stream live to our Facebook page and to YouTube every other week.

Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on Facebook if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are

16 Apr 2020How can I find my first podcast editing client? – PEM000300:50:53

One of the questions we hear from new podcast editors all the time is, "How can I find my first client?"

Let's be honest - it can be hard, confusing, daunting, and scary. 

You know what you're doing but you don't know where to find clients. Or more specifically, you might not know where (and how) to find the RIGHT clients.

Should you start editing on Fiverr? Should you work for free to build your portfolio? Should you just pitch every podcaster in a Facebook group? Should you troll the forums and groups looking for the best possible podcast clients? 

Should you focus on building your brand - even if you don't have a body of work to show for it?

These are all tough questions. And trying to find answers can be paralyzing. You might be afraid that making the wrong decision will lock you into something that doesn't work. And even worse, making NO decision will definitely keep you from getting started.

The good news is that there's no ONE right answer.

The bad news is that there's no ONE right answer.

Listen as our four Yetis share the stories of their first clients.

Daniel shares how he got started on (and still gets some clients from) a popular discount platform. He shares how he was WAY underpriced at first, how he's approached getting to rate parity, and how he now uses that platform to screen out the wrong clients.

Carrie shares how she submitted around 100 proposals in a single day that led to her first client using a different platform. She talks about her experience, how that platform has changed, and the incredible administrative overhead that goes with a platform like that.

Bryan shares how a guest on his first podcast helped jumpstart his editing, why he invested in Chris Curran's Podcast Engineering School, and how he's moved from editing pro-bono to professional editing as a side hustle podcast editor.

Jennifer shares how a radio station and an online course led to her first editing clients and how she's transitioned her focus and efforts over the years.

We're not saying that any of these ways are right (or even recommended) but they're our stories. They're how WE got started. And maybe you can learn from both what worked and what didn't work for us.

Our Guest Editor

This episode was edited by Callie Wright. You can find their website at https://www.podcaststhatdontsuck.com/.

Interested in being a guest on the show?

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested and we'll contact you to see if it's a good fit.

09 Apr 2022Crafting Packages and Prices for Podcasters: A Mastermind Session –PEM004900:54:08

You’d be wrong to think that prices are based on a simple equation. You’d also be wrong if you think podcasters want the packages you’re selling right now. The joy of a new, dynamic industry like ours is also it’s curse: We are constantly having to adapt creative minds and their new ideas. So what strategies do you use to determine what to provide clients and what that service is worth? 

Mailbag: Do you have a system for creating packages and prices? We’d love to hear from you. (because Carrie really wants to do a mailbag/AMA episode)

 


We learned a few things throughout this episode, but one of them was how much strategies vary from editor to editor.  That editors are constantly re-evaluating and refining offerings and rates. And that packages rarely seem to suit podcasters (which is something to explore on its own in a future episode). When you quoted your first client, did you pull a number out of the air? 


  • If you did it’s normal. We aren’t MBAs. We’re editors– part artists, part techies– who had this wild idea to invent a job that is challenging, flexible and rewarding. That’s why we started this show: to work through these sorts of things with our community… to mastermind with you. We asked our live audience what models they used and shared our own. Here were the answers... 
  • Hourly 


  • Per Episode 


  • Day Rates 


  • Project-based


  • Value-based


We also covered the pros and cons of various billing cycles. Surprisingly, some of are moving away from monthly billing. Scope Creep and a la carte packages


It was pretty well agreed that no one package is right for the majority of podcasters. There’s always something that’s not quite right. Or a podcaster wants more than agreed to without, ahem, wanting to pay for it. A la carte and a clear contract may be your best bet for staving off scope creep.If you're like us, you have things to say about what we talked about in this episode. If you're a member of our community, you most certainly can do that. You might even see a live editing session or product demo! Links:


We stream live to Facebook Page every Thursday at 9:05 pm EST/6:05 PST. 

NEXT LIVESTREAM: April 17thShout out to Steph Fuccio of Podcast Editng Plus and Global Podcast...
19 Jun 2021Podcasting Editors: How to Find, Hire, and Manage a Subcontractor – PEM003000:54:15

If you’re a podcast editor and have ever thought about hiring a subcontractor for your podcast editing business, this episode is for you.

Podcasting Editing is a booming industry and the demand for skilled editors has never been higher. But with that comes the challenge of finding, vetting, training and managing contractors to work on your projects.

After all, you don’t want to be the single point of failure in your business. You want to be able to take time off and to know that the work can still get done if you get sick.

We want to help make it easier by giving you some guidelines and tips from our experience on how to find, vet, train and manage subcontractors in order to grow your podcast editing business without having all the pressure fall on just one person (you).

Listen TODAY to Discover

  • Where to find contractors.
  • Vetting, training, and learning to trust your team members.
  • Ways to choose what work you give them.
  • Finances and different approaches to appropriate compensation.
  • How a doctor’s office operates differently from how many podcast editors approach their businesses.
  • Why you may (or may NOT) want to make a virtual assistant your first hire our outsourcing decision.
  • The challenge to overcoming perfection and a bias towards control.
  • Why you might want to consider short-term arrangements rather than an ongoing agreement.
  • Different approaches to distributing up the workload.
  • Things to consider when creating an application or a Request for Quote (RFQ) document.
  • Things to look for in team members beyond just skill.
  • What it will take to get Carrie to learn your favorite Digital Audio Workstation (DAW).
  • Contracts and payment methods.
  • Things to consider in order to protect yourself from subcontractors stealing your business.
  • The answer to “Who would you most like to sit next to on a ten-hour flight?”

Links & Resources


Guest Editor

This episode of the Podcast Editors Mastermind was edited by Gabriel Simão, who you can find at https://gabrielsimao.com/.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are


About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by...

30 Jul 2020Podcast Editors: Attract the RIGHT Clients for Your Business – PEM001100:47:56

Podcast editors: Do you want more clients?

If you're like most of us, you're almost always on the lookout for new clients and new ways to attract and connect with them so that we can grow our businesses.

But what happens when we attract the WRONG clients?

Well, it's not good. It can ruin our businesses and our lives. Literally. But it doesn't have to be that way.

Listen as Britany Felix of Podcasting for Coaches joins us to share what she's learned about attracting the right clients (for her), how she manages relationships with professionalism but keeps the boundaries clear, how she screens clients (hint...it can start well before your first conversation), and how she knows when it's time to make a drastic change.

Listen to discover:

  • The story of a client who was such a bad fit, one error ruined a vacation, damaged trust irreparably, and sometimes still has her looking for a place to hide.
  • That you really CAN set your own rules for how you'd like to work with your clients. Not only WHO you'd like to work with but also how quickly you'll turn around their edits, and even what happens if they are late with their files.
  • One change that Britany made to ensure she never gets a bad-fit client again.
  • The red flags Britany looks for when she's on an initial call.
  • How Britany stands out from the crowd when she's responding to a prospective client.
  • Her uncommon approach to pricing her editing services.
  • How Britany now often has people paying her LONG BEFORE she ever considers working with them as an editor.
  • How she manages scope creep and resets expectations when needed.
  • And much, much more.

If you're looking to grow your podcast editing business in a way that allows you to stay sane, balance your personal life and goals, and service your clients well, you need to listen to this.

And after you have, make sure that you've subscribed using your favorite podcast app

Guest Editor

This episode was edited by Heather Wester of Ironed Out Media. If you're looking for a podcast editor or producer, take a minute to check out what she has to offer.

Interested in being a guest on the show?

27 Jun 2022How to Promote Your Podcast Editing Business Without Spamming Everyone – PEM005400:42:04

Starting a podcast editing business is hard. It's a service-based business, with a ton of technical skills to pick up. But don't forget that as a business owner, you also win the job of business owner (which also means business promoter).

[ 🗨️ Join the Conversation ]

That's part of what makes it so hard to get started. 

You have to balance all the things. You have to spin all the plates. And at the end of a 14-hour day, when you realize that you don't have any new business in the pipeline, it's YOUR job to go out and get some new business.

That's when it's so tempting to just hop on Facebook or Reddit and start spamming all the groups with, "Want editing? I can help."

And then the group admin's ban hammer strikes hard, you get booted from all the groups, and even your closest childhood friends won't talk to you anymore, either.

Okay. Maybe not that extreme. 

But there has to be a better way. And that's what we're going to talk about - some ideas for how you can get the word out about what you're doing without opening up that can of potted meat byproduct.

We may not have your specific answer, but we'll share our thoughts, brainstorm together, and maybe we'll all come out a little stronger.

Resources

Podcast Editors Conference

Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on Facebook if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are


About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!

Follow or subscribe and take the Podcast Editors Mastermind with you today!




This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
18 Mar 2022Podcast Editor Websites – PEM004800:55:53

Podcast editors: Do you have a website? Do you know whether your website is working for or against your business?

Most of us are incredibly good at podcast production and might even have some basic web design skills. But that doesn't mean that we're all experts on branding, user experience, accessibility, and more.

We know that a great website can be an amazing asset for our businesses. But how can we make the most of our websites? How can we know for sure what we should include and what we should leave out?

How can we know when we should just do it ourselves and when it's time to bring in a pro to help us?

We don't know either...But Tara Kelly of Tansy Aster Creative does. She's a brand strategist, web developer, video and music producer, copywriter, and so much more. And she's going to be joining us to share what we need to know.

This isn't just another one of those "why you need a website" episodes. Make sure you don't miss this :)

Links & Resources


About Tara Kelly (in her own words)

Storytelling is my life, and I’m always working to get to the next level. I have a BA in Film & Digital Media from the University of California Santa Cruz, a Brand Management Certificate from Cornell University, and over a decade of professional experience working as a brand strategist + designer, web developer, video and music producer, and copywriter.

Telling a damn good story is what gets me up in the morning.

In my career, I've worked with nonprofits, thought leaders, multi-published authors, healthcare organizations, and organizations focused on social responsibility and sustainability. I strive to make the world a more inclusive and accessible place for all. I’m also a multi-published, award-winning author with Macmillan who is obsessed with avocados, hiking, and chasing storms. #proudlyneurodivergent

Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on Facebook if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are

24 Mar 2020How do masterminds and conferences benefit podcast editors? – PEM000100:33:41

This year at Podfest also saw the first-ever Podcast Editor’s Conference. While there were several amazing speakers, the one that stood out the most was from Craig Wealand called Ethics of Editing & Disfluencies. He talked about disfluencies and the ethics of editing podcasts.

While this topic got everyone thinking, it brought to mind a specific question for Jennifer, “Should we, as podcast editors, remove profanity from our clients’ episodes?” 

Resources: 


Appearing in this episode: 

21 Jan 2021How Podcast Editors Can Stand Out – PEM002200:59:52

Have you ever wondered how you can differentiate yourself as a podcast editor? Or how you can stand out from your competition and have a more meaningful sales conversation than, "I can save you time?"

Jon Gay of JAG in Detroit Podcasts offers something that is incredibly valuable to his clients, draws on his 15 years of experience in radio, and even sets him up for ways to expand his business offerings to better meet the needs of his clients.

Listen to discover:

  • What took the life out of radio and could do the same in podcasting
  • How a spreadsheet could keep the love of podcasting in our businesses
  • What Jon does that's different from his competitors
  • Why what he offers sets Jon up to discover his clients' needs more deeply
  • Why a Rodecaster Pro has helped him land sales
  • How Jon is considering expanding his business
  • The value of having a group of trusted business colleagues
  • The most embarrassing way each of us have ruined a podcast episode

If you want to change your sales pitch from "I'll make you sound good and save you time" to something that is more meaningful and really meets your clients' needs, you'll almost certainly find some incredible ideas in this episode.

Editor

This episode was edited by Bryan Entzminger of Top Tier Audio. You is one of the four slightly irregular Yetis of the Podcast Editors Mastermind and can find him at https://toptieraudio.com, where he offers courses, consulting, and editing services.

Interested in being a guest on the show?

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Resources:

11 Apr 2024Darrell Darnell's Journey to Build a Podcast Editing Team00:46:54

Darrell shares his journey in podcasting, building a team, managing cash flow, and valuing human touch in AI's rise.

Episode Notes: https://podcasteditorsmastermind.com/episode/pem090-darrell-darnell


Ever thought about how to create a great podcast editing team or expand from being a one-person operation to a full editing service? Buckle up because today, we're diving into team building with our special guest Darrell Darnell from Pro Podcast Solutions.

In a galaxy very near to us, Darrell started his editing journey on Star Wars Day (May the Fourth be with you…) as a solo editor, but he always planned to build a team. He knew that he wanted to focus on what he did best and, unlike Lord Vader, provide the support and guidance to allow his team to serve their clients well.

As you might imagine, Darrell has picked up a few things over the past 11 years. Stick around as we dig into the ins and outs of working with contractors across the cosmos, hiring practices that allow him to choose his Jedi Knights well, and navigating the treacherous waters of Imperial laws and tax advisors.

You're sure to be scribbling notes faster than R2-D2 can project a hologram. Are you powered up, locked in, and ready to go?

It's time to start the show!

Listen to Discover

  • How Pro Podcast Solutions got started
  • Darrell's insights into finding and vetting potential team members
  • Whether skill and talent are more important than attitude and perspective
  • Handling tricky situations like potential team poaching
  • The power of direct lines of communication
  • The importance of feedback loops and quality control
  • How Darrell's financial structure enables what he does (and what he might change if he could start over)

Links And Resources


Now, before you go on a digital shopping spree, remember, it’s not just about the tools; it’s how you wield them that counts. Happy editing!

About Darrell Darnell

Darrell Darnell is the founder of Pro Podcast Solutions. He plunged into the world of podcast editing in 2013 and hasn't looked back. He and his business have come a long way from those solo-editor days nearly eleven years ago to managing over 150 clients today. As you can imagine, he has a lot to share about how he built his team.

Connect with Darrell


Join Us Live!

We stream live to our

09 Dec 2021There are No Rules with Marion Abrams – PEM003701:02:22

What we've learned from this show over the past year is that professional editing is more than removing filler words. But what does that mean exactly in the ever-evolving landscape of our field? How does it expand our roles and increase our earnings while increasing client satisfaction (and their show's performance).

Marion Abrams, of MadMotion, brings decades of experience in editing films and podcasts to help us tackle these questions.

Links mentioned


Appearing in this episode




This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
03 Dec 2020The Podcast Editors Master Plan for 2021 Part 1— PEM01800:58:40

Work alongside us as we review our past year in business in part one of this planning session.  

In order to know where to go in the future, you have to understand where you've been, especially when you're an entrepreneur. We're doing our end of year goal planning sessions out loud with you. We start by reviewing our wins, losses, and themes of 2020, including the financial ones. What worked, what failed and why?

Grab the Podcast Editors Master Plan here for FREE by subscribing to our not-spammy newsletter.

The next episode will focus on figuring out what to do with what you learned in 2020 so you can create goals for 2021.

Appearing in this episode:

Daniel Abendroth: https://rothmedia.audio | @rothmedia_audio

Jennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcasting

Carrie Caulfield Arick: https://yayapodcasting.com | @carriearick

Bryan Entzminger: https://toptieraudio.com | @toptieraudio



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
07 Sep 2023Cristina Lumague Shares the Story of Her First Podcast Editing Client00:50:56

Are you wondering how you can find clients and turn your passion for podcasting into a fulfilling career as an editor? If so, you're not alone - it's one of the most common struggles we face (and hear about)

Prepare to be inspired by Cristina Lamague's incredible journey from listener to podcaster to professional editor. Her passion for podcasting started as she was seeking knowledge during pregnancy. That soon gave way to an interest in Latin American haunted stories that took her from listener to creator. Cristina's story will captivate and motivate you.

And along the way, we'll look into how she found her first (and second) client.

NOTE: Bryan (that's me) made a comment about iZotope being acquired by Novation. That was incorrect; they joined with Brainworx/Plugin Alliance and Native Instruments to form new company which has now been rolled into Native Instruments.

Listen to Discover

  • How Cristina found her first clients (surprise!!!)
  • Why some of us have TWO first clients
  • A valuable lesson Cristina learned from her first client
  • What to look for before agreeing to work with a client
  • One valuable thing many of us forget that we bring to the table
  • Cristina's advice for editors looking for their first (or next) client

Links And Resources


ABOUT CRISTINA LUMAGUE

Cristina is a freelance podcast editor who is obsessed with podcasts. Her love of podcasting started as a listener. However, she moved quickly into hosting a show (and then two more) when she discovered a need that wasn't being filled. Now she's been able to turn her ADHD hyperfixation into a career

02 Apr 2020Podcast editors: have you thought about how you’ll handle a global health crisis? – PEM000201:08:49

As professional podcast editors, we are also business owners. That means that it's our job to not only support our clients but also to manage our business and to plan for the future. In this episode of the Podcast Editors Mastermind, we talked about both the current health crisis due to COVID-19, as well as a way you might be able to reduce expenses by taking advantage of an Appsumo deal.

Coronavirus and podcast editors

It's no secret that we're in the middle of a global health crisis. And, while we see funny memes like "Podcasters: practicing social distancing since 2004," the reality is that it's affecting us as editors.

We discuss questions like:

  • What you might want to share with the clients you work for.
  • The importance of marketing appropriately during this season.
  • The importance of having a plan to support your clients if you get sick.
  • How a health crisis can affect editors who also have in-person studios.

In this episode, Tony Dec of PodcastFellows.com also chimed in with several insightful comments in the chat.

**Disclaimer** We are podcast editors, not health or legal professionals. These are our opinions, shared for your consideration. Talk to your health or legal professional for specific guidance.

Will Meetfox meet our needs?

In addition to contingency planning, it's always a good idea to look for ways to control your expenses and many podcast editors find software and services to be some of the larger expenditures.

Daniel recently took advantage of an Appsumo deal for Meetfox (Daniel benefits from qualifying purchases) and Bryan wondered if it would be sufficient to replace his current combination of Book Like A Boss and Zoom.us, which is costing about $16 per month.

Daniel was kind enough to give us a behind-the-scenes look into Meetfox and answer some questions that all of the Yetis had for him. 

The conversation is good, but the screen-share is better.

Interested in being a guest on the show?

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested and we'll contact you to see if it's a good fit.

Resources:

15 Aug 2024Starting Over from Square Two as a Proven Podcast Editor00:40:40

Carrie, Bryan, and Jennifer talk about succeeding in a competitive market. They discuss how to handle geeky clients and the use of AI in podcasting.

Episode Notes: https://podcasteditorsmastermind.com/episode/starting-over-from-square-two-as-a-proven-podcast-editor


We're diving deep into the business side of podcast editing—the gritty, no-nonsense reality behind the glamorous facade. Carrie Caulfield is sharing advice on how to attract the perfect, slightly nerdy but passionate client who wants to learn about podcasting. She's no fairy godmother; think more hard work, less magic formula.

We remember what it was like starting between 2015-2017, share a few technical challenges we're psyched to have tackled, and chat about the struggles of staying on top of our games. Oh, and we can’t forget Daniel’s absence—he’s busy, but we miss him tons.

Stick around as we share some laughter, business insights, and heartfelt moments, all while being exceptionally thankful for you tuned-in masterminds. Ready to boost your podcasting prowess? Let’s get into it!

Riverside.fm

This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code Yetis to start recording studio quality sound and video and get 15% off a membership plan.

https://creators.riverside.fm/Yetis

Key Discussion Points

  • What led to Carrie's current situation
  • How Carrie is approaching building her business up differently the second time
  • A couple of ways that AI can help us serve our clients better
  • Why it's important to really be focused on the fundamentals
  • Will AI steal our jobs?

Links And Resources


Join Us Live!

We stream live to our Facebook page and to YouTube every other week.

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

NOTE: Don't blame Alejandro for the video version. Bryan is learning how to edit video and Alejandro has already given him some constructive feedback. Thanks, Alejandro!

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are

  • Daniel Abendroth | Roth Media
  • Carrie Caulfield |...
13 Sep 2024Keys to Helping Podcast Clients Look and Sound GREAT!00:40:44

Are your podcast clients getting bad audio and video from themselves or their guests? We share tips on how to address the issue, whether you're there to help them or not.

Episode Notes: https://podcasteditorsmastermind.com/episode/keys-to-helping-podcast-clients-look-and-sound-great


We're sharing some of the keys to helping your podcast clients sound and look great. It might feel uncomfortable initially, but it offers great benefits for your clients, their audience, and you.

We'll explore how to help them create a good recording space for success, whether it's an audio studio or a video set. Then we'll talk about the thing we ALL love to obsess over - the GEAR!

Of course, it doesn't stop there, because having a great studio with great gear won't get the results your clients are looking for if they don't use it right. Or if they let their guests set the standard for what should be considered "good."

Editors can assist by encouraging clients to speak up if guests aren't performing well or by stepping in for the host during live recordings.

Riverside.fm

This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code Yetis to start recording studio quality sound and video and get 15% off a membership plan.

https://creators.riverside.fm/Yetis

Key Discussion Points

  • The importance of a controlled space
  • How to bring up the discussion of quality with clients
  • What is more important than expensive cameras and mirophones
  • Recognizing that sometimes clients have different expectations, and we can't always "fix" everything

Links And Resources

26 Jan 2023How to Get the Support Your Editing Business Needs00:52:40

If you're struggling with whether you need a bookkeeper, accountant, or lawyer - or how to decide who to work with - this is for you!

As an independent podcast editor, whether you're running an agency, working with a small team, or a freelancer, a few things will need outside support. Normally, we might think of needing administrative support (like a virtual assistant), and that's often true. But there are some other service providers you might want to consider.

Professional service providers like bookkeepers, attorneys, accountants, financial planners, and more.

Of course, that can be easy to say and a little of a difficult pill to swallow when determining who you want to work with. Not only do you need to make sure you're finding someone who's competent, but also someone you're comfortable working with... and can afford.

In this episode Stephanie Spires of Spires Strategies (Jennifer's business coach) about what we should look for, where we can look, and what we should consider before deciding to work with (or to NOT work with) someone.

[ 🗨️ Join the Conversation ]

Listen to Discover

  • One professional service nearly all of us should look for first
  • One thing you can do to control costs when engaging an expert
  • Ways that experts can more than pay for themselves in both cash flow and risk management
  • One thing Daniel shared that made us all gasp!

Links And Resources


ABOUT Stephanie Spires

Stephanie has a long history of leadership in both the business and non-profit sectors. She thrives off of systems and processes, and loves bringing them to small businesses and non-profit organizations. She's Jennifer's business coach, and she's here today to talk with us about how to find the right people when we need professional services.

Connect with Stephanie


Join Us Live!

We stream live to our Facebook page and to YouTube every other week.

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are

10 Jan 2022Podcast Production Workflow with Tony Bottoms – PEM004300:58:00

Producing a podcast is sooo much more than just cutting out filler words. While there are many ways to get things done, if you're thoughtful about how you approach your work, you can get a better final episode and save time doing it.

Join us as we talk with Tony Bottoms about podcast production workflow.

Links:


Appearing in this episode:




This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
25 Nov 2022Reaction: Podcast Editing Industry Survey Results 202200:49:45

We're so grateful for the work that Mark and Steve do to help us understand where rates are in the freelance and independent podcast editors marketplace. During this livestream, we will discuss the results and our reactions to those.

Listen to hear thoughts, insights, and questions from the community. And be sure to join the conversation!

[ 🗨️ Join the Conversation ]

Listen to Discover

  • What the average rate is for 2022.
  • The two keys to making more per hour worked
  • Why changing DAWs to make more money could backfire
  • What part of the rate survey continues to bother the Yetis
  • Why the report can be valuable, even if it can't tell you what to charge
  • Where to get the survey results

Links And Resources


Join Us Live!

We stream live to our Facebook page and to YouTube every other week.

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are


About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks...

13 Dec 2021Continuing Education and Keeping Up with the Latest Technology00:55:11
With podcasting growing and changing faster than ever, how do we as editors keep up with our workload and the lasted technology and trends? Check out the livestream of this episode: https://www.facebook.com/podcasteditorsmastermind/videos/4541333469252491

Our guest today was Heather Wester.


Special thanks to Bojana Lalic for editing this episode!

Appearing in this episode




This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
19 Oct 2023How Virginia Elder Went From Accounting to Owning a Podcast Production Company00:51:57

Virginia Elder's journey into the world of podcast editing and management began unexpectedly at a sales tax audit firm. She didn't realize that her real passion was podcasting while she was working with spreadsheets and invoices... until she did.

With each inspiring episode, her love for the medium grew, pushing her to launch her own show, Reaching Abundance. But then, a twist of fate led her to make a daring leap from personal finance coach to podcast editor and manager.

Curious to know how she conquered this uncharted territory? Stay tuned for a tale of determination, growth, and limitless possibilities.

You Will

  • Discover effective strategies to grow your podcast editing business and increase your success.
  • Learn about the importance of networking and making connections in the podcasting industry, and how it can propel your business forward.
  • Gain insights on how to effectively manage a podcast production team to ensure smooth operations and high-quality output.
  • Explore strategies for achieving financial sustainability in podcast production and making your business thrive.
  • Stay up-to-date on the latest gadgets and tools for podcast editors, enhancing your efficiency and delivering top-notch results.

In this episode of the Podcast Editors Mastermind, you'll hear from Virginia Elder, a former accountant who now owns her own podcast production business. Listen as she shares her insights on building relationships and networking to grow a podcast editing business.

Virginia emphasizes the value of personal connections and the power of in-person networking compared to online marketing. She highlights the value of in-person connections to build relationships and grow your business.

Virginia also discusses the importance of follow-up and shares her system for tracking contacts and initiating conversations. She offers strategies for getting involved at conferences and highlights the benefits of attending events outside the podcasting industry. With Virginia's experience and advice, you'll gain valuable tips on networking, building connections, and growing your podcast editing business.

Links And Resources


About Virginia Elder

Virginia Elder is an experienced podcast manager and editor with a lot of knowledge and expertise in the podcasting industry. She is experienced in project management and client services and she knows how to connect with her ideal clients and deliver great results.

She started editing podcasts while working in accounting. She listened to podcasts all day and became passionate about the medium. This sparked her passion for personal development and led her to start her own podcast, Reaching Abundance. Since then, Virginia has transitioned into podcast management, owning her own successful podcast management...

11 May 2023The Power of Web Design for Podcast Editors: Tips from Danielle Meadows-Stinnett00:57:21

If you're feeling frustrated and overwhelmed by the lack of traffic and engagement on your website, despite spending countless hours on design and content, then you are not alone!

In this episode, we dive into the world of website design for podcast editors. From forms to personal branding, our guest offers valuable insights to attract the right clients. But with so many options, how do you know what's best for your business?

Tune in to find out, but be warned... we're not going to force-feed you a cookie-cutter answer.

When we come about looking at these websites, there's not like a generic. You have to have A, B and C. It really can be more conformed to who you are and the brand values that you want to bring through your business. - Danielle Meadows Stinnett

She Podcasts Live

Visit shepodcasts.com to check out She Podcasts Live, the largest gathering of women and non-binary audio creators, storytellers, podcasters and more happening from June 19 to 22, 2023 at the MGM National Harbor in Washington, DC.

As You Listen, You'll...

  • Recognize how impactful website design can be in engaging your podcast listeners and growing your audience.
  • Consider including a starting price point or a range of prices on your services page to give potential clients an idea of what to expect.
  • Explore different website creation platforms and tools to find the perfect solution for your podcast.
  • Realize the value of a strong brand image and maintaining consistency in your podcast's presence.
  • Incorporate personal touches such as embedded playlists and photos to showcase your personality and attract like-minded clients.
  • Use forms to directly trim down the potential client pool and make the vetting process easier.
  • Direct potential clients to specific pages or resources on your website to better inform them about your services and process.

Links And Resources

  • Sucuri SiteCheck - The SiteCheck scanner remotely checks any URL for security threats, malware, defacements, out-of-date CMS, blacklisting, and other important security issues. It visits a website like an everyday user would to verify the source code for malicious behavior or security anomalies.
  • Squarespace - Squarespace makes starting a beautifully-designed website easy. Choose from our library of website templates to find a starting point, then secure a custom domain that fits your brand or idea
  • Virusdie - One-clickwebsite security. Solve security problems on your website yourself - with just one click. Automatically clean and protect your websites from malware and vulnerabilities in seconds with the world's most powerful and easy-to-use all-in-one website security tool.
  • Wordfence - Wordfence is a global team of WordPress security analysts, threat researchers, software engineers, and support staff. We are the leaders in our field, and we focus exclusively on securing WordPress websites, and on WordPress security research.
  • WordPress.org - Built by an open source community with decades of experience, its passionate contributors are committed to keeping WordPress as stable and secure as possible. One platform, millions of possibilities. Global creative agencies, local businesses, and even your neighbor's personal blog are already using WordPress.
  • Kajabi - Kajabi empowers you to create all kinds of content to showcase what you know best, including online courses, coaching programs, podcasts, memberships, and more.
06 Oct 2023Networking Outside of Podcasting Groups to Find Your Ideal Clients00:45:41

If you're frustrated and overwhelmed because you haven't been able to get new clients for your podcast editing business, you're not alone.

Podcast editors often work very hard to find clients, go to industry events, and promote their services on social media. However, they often don't see many positive outcomes from these efforts. Instead of the steady stream of new clients they were hoping for, they may be experiencing a stagnant client list and limited growth opportunities.

That's where Steve Stewart's story comes in...

Steve had been building a financial coaching business for years and started a podcast to support it. His expertise and passion for podcasting led him to a community of professionals who were eager to learn from his success. But as Steve's reputation grew and his influence expanded, an opportunity arose that would push his skills to new heights.

Discover how Steve's skills and connections led him to become a full-time podcast editor and community leader.

Listen to Discover

  • How Steve found his first client (surprise...).
  • Why it's important to understand market rates and trends, and where YOU can find that information.
  • The benefits and challenges of outsourcing editing work.
  • Why offering additional services can be beneficial.
  • What seems to be the next place podcast editors need to focus if they are going to continue to be competitive.

Links And Resources

  • Unlock the 10 Ways to Find Podcast Editing Clients - Subscribe to Steve's email list for podcast editors to receive this free resource designed to help you determine where you might find your next client.
  • How to Hire a Podcast Editor - Here's a resource for those looking to hire a podcast editor but who are looking for a little guidance to make the best decision.
  • How to Find A Podcast Editor - Steve's resource for how to find a podcast editor. Feel free to share this with people if you're not a great fit for them so that they can find the editor who is right for them.
  • Podcast Editors Club - Join a community of over 8,500 full-time and part-time podcast editors.
  • Podcast Editor Academy - The Podcast Editor Academy is a paid community that includes access to training, resources, and even job postings.

ABOUT STEVE STEWART

Steve Stewart is a financial consultant, podcaster turned podcast editor, and a community leader in the independent podcast production space. He's the creator of the Podcast Editors Club, a Facebook group with over 8,500 full-time and part-time podcast editors. He, along with his business partner Mark Deal have also created the Podcast Editor Academy, a paid community providing resources, training, and even access to job opportunities to podcast editors.

Connect with Steve


Join Us Live!

We stream live to our Facebook page and to

23 Sep 2021Should Podcast Editors Attend In-Person Conferences? – PEM003600:26:33

In-person conferences can be expensive. In addition to the ticket, there's also travel, hotels, and food. For freelance podcast editors, that can be a pretty big expense.

And now, with more concern about travel, we have to ask ourselves if it's worth it.

Of course, we can't answer that for you, but we did talk with Steve Stewart and Mark Deal of the Podcast Editors Club and Podcast Editor Academy about why it's worth it for them...and a few things we'd like to see tweaked.

Listen to Discover

  • The value we see in in-person conferences.
  • Some hacks for getting out of our own way.
  • Why the second conference is often better than the first.
  • The value of volunteering.
  • Some things we'd like to see tweaked.
  • What we'd like to share with Jared and Dan of Podcast Movement.

Links & Resources


Guest Editor

This episode of the Podcast Editors Mastermind was edited by Bryan Entzminger of Top Tier Audio.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are


About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!

Follow or subscribe and take the Podcast Editors Mastermind with you today!




This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
28 Jun 2021How to Balance Your Podcast Production Business with Life – PEM003101:01:24

Running a podcast production business can be hard.

We know it can be hard to balance all the things that need to get done in order for your podcast production business to grow and thrive. But we also know how important it is not let those things take over your life, so you don't end up looking back years later and realizing everything was out of balance, that you’re unhealthy, and that your kids and cats hate you.

That's why we're here to share our tips on keeping your podcast production business balanced without letting it take over! You'll learn about ways you can keep yourself sane while still running a successful company.

Listen now as we share our tips for keeping your podcast production business balanced without letting it take over. You'll learn about ways you can keep yourself focused on what matters most, like family time or exercise, while still making sure there are enough hours in the day for work.  

Listen to Discover

  • What we might be missing when it looks like other people are just crushing it in their businesses.
  • What we need to remind ourselves of when we start comparing ourselves to others.
  • How being a business owner instead of an employee can make this comparison game and the never-ending race to the undefined finish even worse.
  • What we need to define as business owners so that we can begin to set boundaries that are healthy.
  • How each of the Yetis struggle with boundaries and healthy use of their time in different ways.
  • What we should look for instead of balance (hat tip to Britany Felix).
  • Some of the things we juggle besides podcast production work and family.
  • The value of estimating how much time will be needed to complete something (even if it’s wrong).
  • How regular check-ins with a business partner or trusted friend can make a difference.
  • How sometimes bringing someone in to accomplish a single short-term goal can make all the difference in freeing up time both now and later.
  • Some hacks to help get as much done as quickly as possible when you’re at your best (and how to protect client deadlines using margin).
  • Planning for surge capacity.
  • Using a “probability to break” thought exercise to identify what to work on first.

Links & Resources


Guest Editor

This episode of the Podcast Editors Mastermind was edited by Jude Harrington. If you're looking for an editor and like what you hear, connect with Jude at https://www.mcuneedtoknow.com/

Be a Guest

If...

30 Jun 2020How Podcast Editors Can Create More Diversity and Inclusion00:48:03

If you’re struggling to respond to or understand the Black Lives Matter movement personally and professionally, you aren’t alone. There’s a fine line between authentic allyship and service and skeevy marketing strategies. Yet, research shows that diversity and inclusion positively benefits bottom lines. 

The millennial and Gen Z generations are the most diverse in history: only 56% of the 87 million millennials in the country are white, as compared to 72% of the 76 million members of the baby boomer generation. (CNN Money)

What is diversity in simple words?

It means understanding that each individual is unique, and recognizing our individual differences. These can be along the dimensions of race, ethnicity, gender, sexual orientation, socio-economic status, age, physical abilities, religious beliefs, political beliefs, or other ideologies. -- via CUNY

Highlights 

How diversity benefits our business

Your bubble probably insulates you from seeing black podcasters and creators

Start with your WHY 

The case for mentorship 

Tips for cold emails to non-white podcasters 

Why people of color are cautious about asks

It boils down to developing relationships authentically 

Be open to being called out and then do better

Taking a hard look at diversity in your business, podcast, and marketing efforts

Helping your clients tackle diversity and inclusion

Stock images are NOT very diverse

The importance of making sure everyone benefits from your inclusion and diversity efforts

 BONUS: Reparations isn’t necessarily about money...

Who is Nikita?

Nikita Burks-Hale is the CEO and Head Creative of JourneyGurl Magic Productions, which is a podcast production company that supports and empowers Womxn of Color as they bring their unique voices to the masses through podcasting. Nikita is also the host of 2 podcasts, The JourneyGurl Magic Podcast and The Podcaster’s Journey (launch Aug 2020). 

What You can do now:

11 May 2021Podcast Editors: Do This to Bring Home Profit First – PEM002800:52:21

Podcast editors, have you ever worked your tail off only to realize that you're not actually bringing home the money you expected? Or maybe bringing home nothing at all?

It's sooo easy to see that happening. We know, because it sometimes happens to us, too.

That's why, as Carol Lynn Rivera shares, it's important to flip the script and implement a framework that is built around the way you naturally want to manage your money and makes it easy to pay yourself first.

Listen to Discover

  • The secret to paying yourself first and knowing that you have money set aside for taxes.
  • How traditional accounting makes it easy to pay yourself last. Or not at all.
  • What makes the Profit First methodology different from traditional accounting.
  • The psychology behind why managing your money with five accounts is actually simpler than keeping it all in one place.
  • What to do when Waves, iZotope, Fabfilter, and Plugin Alliance are offering great sales on plugins but you don't have the money in your expense account.

Whether you're brand new at running a podcast production business or you've been doing it for years, if you're not satisfied with how your business is paying you, this episode is for you.

Links & Resources


About Carol Lynn Rivera

Carol Lynn Rivera is the CEO of Podcasters Toolbox. What you may not know is that Carol Lynn and her husband (The Ralph M. Rivera) have founded several companies, and they run them using the Profit First methodology to ensure that, while they serve their customers at a high level, they also take home MONEY so that they can live, support their family, and keep doing what they love doing.

Guest Editor

This episode of the Podcast Editors Mastermind was edited by Carrie Caulfield Arick of YaYa Podcasting.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are


About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are

06 Jan 2022Getting Started as a Podcast Editor in a Growing Market with Helen King - PEM004200:55:37

Helen King is a podcast editor from New Zealand and tonight she will be sharing her incredible story of how she got into podcast editing and the journey of becoming an editor in a growing market.

Links:


Appearing in this episode:




This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
22 Oct 2020Crafting a Business Model that Actually Works with Mark Deal —PEM01600:53:02

“[A business model] forces you to think about certain elements that most other people and processes and things online don’t really talk about, such as your cost structure, activity resources, and how you’re actually going to serve your customers. A lot of [what you hear emphasized] is just marketing funnels, marketing funnels. And I think that misses the broad picture of actually running a sustainable business.” - Mark Deal

Whether you’re looking to run your business full time or are a side hustler (perhaps with the dream of full time one day), you need a business plan, a business model and a business map. Creating these crucial guides can be intimidating, but fortunately, aren’t as overwhelming as they sound. You just need to break it down.

In this episode of Podcast Editors Mastermind, we’re blessed to have Mark Deal teach us how to break down and fit together the pieces that bring business models to life. Like a puzzle, Mark explains how to intelligently input pieces until your complete picture emerges. And, relax, the puzzle is easy. It only has nine pieces Mark calls blocks.

For your first block, Mark advises a simplified value proposition (how you’ll make your money). Number two is fleshing out your customer segment. Once you’re clear on the first two, you evaluate marketing techniques and platforms. Then it’s time to put motion to your value proposition with an outlined activity block. With these all at the ready, you can start taking on customers (or more customers if you jumped right in), and much more, until all nine are in your business puzzle. Feeling anxious about all this? Don’t worry, we’ve captured every minute of Mark’s wisdom about executing these steps and more to structure your business. All you have to do is hit play.  

Highlights:

  • Important differences between a business plan and a business model
  • Why even freelancers and side hustlers need a business road map
  • When you should create one and how often you should revise your plan, model and road map
  • The 9 blocks of creating a sustainable business model
  • How your elevator pitch is simply a combination of your value proposition and your customer segment
  • Understanding a customer segment so yours makes sense
  • How to formulate a mission statement that concisely conveys what you do
  • How to choose your marketing channels wisely
  • How to craft a clear activity block
  • Why you must specifically outline customer relationships
  • Why and how to structure an attractive value gap
  • Why partners, strategic relationships and joint ventures can take your business so much further
  • What kinds of costs you need to properly track

“I will make you sound less like a crazy wingbat.”

Thanks for the quote, Mark Deal! (Watch for the T-shirt - coming soon.)

18 Jul 2024Speed Up Your Podcast Editing Without Sacrificing Quality Or Sanity00:29:59

Podcast editors need to work smarter, not harder. We dive into tools, templates, and tips (like multiple monitors) to make your podcast editing process easier and faster.

Episode Notes: https://podcasteditorsmastermind.com/episode/speed-up-your-podcast-editing-without-sacrificing-quality-or-sanity


Podcast Editors, are you looking for ways to speed up your editing process? If so, you're inluck because that's what we're talking about.

I know... we asked the question and then answered it. Weird, right? :)

In any event, we're diving deep into the nitty-gritty of speeding up your podcast editing process. But this isn't a list of hacks designed to sacrifice quality in pursute of ultimate speed. We're talking about time-tested (and Yeti approved) tips that help US edit faster.

Fire up your studio monitors or grab your favorite pair of headphones and let's get into it.

Riverside.fm

This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code Yetis to start recording studio quality sound and video and get 15% off a membership plan.

https://creators.riverside.fm/Yetis

Key Discussion Points

  • Speeding up audio cleaning and repair
  • Streamlining settings and options
  • Using templates and standardized file structures to remove hurdles
  • Collaboration software for client reviews and revisions
  • Embracing new technology (thoughtfully)
  • Editing faster by listening faster

Links And Resources


Join Us Live!

We stream live to our Facebook page and to YouTube every other week.

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode.

07 Mar 2024From Scope Creep to Charging Right with Heather Zeitzwolfe00:46:23

Hello and welcome, fellow editors and audio enthusiasts. Today on Podcast Editors Mastermind, we have a crucial conversation lined up, one that veers into the often overlooked territory of the podcast editing business—beyond just the financials, we delve deep into the mindset essential for success.

Together, we will shed light on the vital practice of setting boundaries with clients, not just to preserve sanity, but to establish a sustainable business model. It's about knowing when to raise those rates or, if necessary, part ways with clients that may not align with our business goals or values.

We'll explore the challenges of scaling our services, striking a balance between growing our business and maintaining the quality our clients have come to expect. Heather will also share her expertise on classifying workers correctly, navigating payroll, and the importance of suitable bookkeeping practices.

Be prepared for an enriching session that will arm you with the insights needed to take actionable steps toward solidifying the foundation of your editing business. You might find the ideas discussed today to be just as crucial as the latest editing software or mixing technique.

So let's embark on this journey of professional growth together. Prepare to be informed, inspired, and ready to take your podcast editing business to greater heights.

Listen to Discover

  • Navigating Client Relationships
  • Contracts and Setting Boundaries
  • Pricing Strategies
  • Financial Management and Growth
  • The Legalities of Contract Work
  • Improving Operations and Client Fit
  • Valuable Life Advice Sharing
  • Expert Perspectives and Recommendations

Links And Resources

  • Here is the Gusto affiliate link where you will receive $100 Visa Gift Card if you sign up for payroll using this link: https://gusto.com/r/heather5388
  • https://getradicalprofitgrowthaccelerator.com/scope-creep
  • Waveapps.com: https://www.waveapps.com
  • QuickBooks: https://quickbooks.intuit.com
  • Notion: https://www.notion.so
  • Airtable: https://www.airtable.com
  • RescueTime: https://www.rescuetime.com
  • Toggl: https://toggl.com
  • Gordon Firemark: https://firemark.com
  • Be part of the live experience

About Heather Zeitzwolfe

Heather Zeitzwolfe is a seasoned professional with a sharp grasp on the complexities of scope creep in service industries, particularly where creative work is involved. With extensive experience dealing with varying business dynamics, she recognizes the challenges caused by work that expands beyond initial projections—whether due to employees exceeding the brief to impress, clients requesting unrecompensed extras, or communication failures.


Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on Facebook if you're interested in talking with him...

03 Jan 2022Marketing Strategies for Your Podcast Editing Business with Anisha Prachaseri – PEM004101:01:45

When it comes to building your podcast editing business, editing skills can only take you so far and rarely are the reason you land new clients. Have a solid marketing strategy can be what separates you from the crowd.

Tonight we have Anisha Prachaseri to help us figure it out. Anisha has over 15 years experience in her own international sales and marketing agency working with global, regional, local brands and startups.

Get in touch with Aniisha


Appearing in this episode:




This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
10 Jun 2020What makes your podcast editing service better than AI?01:06:02

How does a podcast editor compete as apps like Descript become better at doing our jobs? What is it that you’re really offering? Tanner shares his insight on the future of podcast editing and why accountability as service is critical for survival.   

Required reading for this episode: Accountability As A Service (AAAS): The Only Future For Freelance Podcast Editors.

Tanner Campbell of The Portland Pod bootstrapped his way from working at home serving independent creators to full-on studio space serving corporations and brands looking for an all-in-one solution. 

A prolific writer, Tanner often posts his content on Medium. His article on the future of podcasting caught our attention. He points out that it’s not enough anymore to simply edit. You must offer something more to succeed in this business. A lot more than Descript can offer.

He gives us an insiders look into his business model, his perspective on the future of editing, and even some of the things he STILL struggles with today. 

Highlights 

  • How Tanner got started with his first client and what his business does now
  • What Tanner charges and how he determines when to bring on a new team member
  • The shift from serving indie creators to businesses
  • The value of a great business coach
  • The conversation about rates
  • Tanner’s perspective on the future of podcast editing
  • What will Spotify look like in the near future and why that matters to us
  • Accountability as A Service-- what that means and who needs to adopt it in Tanner’s opinion
  • The role of quality assurance
  • Tanner’s onboarding and editing process and dealing with legal reviews
  • Offering the marketing piece to clients

Guest Editor

This episode was edited by Alejandro Ramirez of YaYa Podcasting

Interested in being a...

09 Jun 2022How to Rebrand As a Podcast Editor – PEM005300:47:48

Do you feel like you're stuck in a rut as a podcast editor? Does it seem like you're never able to land a new client? Or worse, that you're attracting the wrong clients?

Maybe you feel like you're spinning your wheels, or you know you're getting some traction on social media or traffic to your website, but it never seems to convert. It doesn't turn into anything.

If that's the case, it's possible that you need to look at your branding - to make sure that it's speaking directly to that ideal client you want to meet. Sure, it can be scary (and humbling) to think about blowing up the brand you spent months or years building.

But if that's what's keeping you from getting some traction, it might be time to take a look at that.

Listen to discover what's leading a couple of our beloved Yetis to step into the process of rebranding, hear what they're thinking about (and afraid of), and discover some keys that might help you avoid the same mistakes we've made.

What we discussed

  • What is branding, really?
  • What are some indications that it might be time to rebrand?
  • What should we watch out for?
  • How important is a mission statement in branding?
  • How can you know if your branding is on point?

We stream live to Facebook Page every other week. 

This episode was edited by Alejandro Ramirez. He’s open to work editing in English and Spanish. 

Interested in being a guest on the show?

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested and we'll contact you to see if it's a good fit.

Resources:


Appearing in this episode:

21 Sep 2023Alejandro's Path to Podcast Editor - Alejandro Ramirez00:44:53

Have you ever experienced a twist in life that changed everything? Imagine going from saving lives as a nurse to the creative (and very technical) field of podcast editing.

Alejandro Ramirez's journey to audio engineering and podcast production was definitely not a straight line. But it involved many of the same elements we all experience: finding his first client, discovering what he didn't know, and intentional continuous improvement.

Get ready to be inspired as Alejandro's story unfolds, revealing the remarkable twists and turns that led him to a whole new world of creativity.

I don't know if fulfilling is the word that I'm looking for, but it was something that filled me inside very.... Seriously, that was like the moment that I say, okay, I can do this. - Alejandro Ramirez

In This Episode You Will

  • Uncover the essential role that your passion plays in embracing life's inevitable transitions.
  • Discover the deep satisfaction that can come from perfecting your skills in audio editing.
  • Understand the three key elements that have allowed Alejandro to add quality video editing to what he does.
  • Absorb invaluable tips to help streamline your search for podcast editing clients and management of these relationships.

Links And Resources


ABOUT ALEJANDRO RAMIREZ

Alejandro Ramirez is a nurse turned podcast editor and audio engineer. And he's been OUR editor for nearly two years.

Alejandro ventured into the audio engineering domain sparked by his curiosity in podcasting and a passion for music. From working in operating rooms as a nurse to fine-tuning audio channels in an editing suite, Alejandro's journey is uniquely inspiring. Today, he is not only proficient at audio editing, but he has also strengthened his skills in video editing. Alejandro's tale underscores that your profession doesn't define you; your passion does.

Connect with Alejandro Ramirez


Join Us Live!

We stream live to our Facebook page and to YouTube every other week.

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are

27 Oct 2022How to Find Podcast Editing Clients: Advice from Podcast Editors00:53:00

It seems like every podcast editor wants to know the answer to the same question, "How can I find clients?"

And the follow-up... "FAST!"

We can't say it can't happen, but it's usually a long game because you're looking for clients who might stick with you for years and years. Listen as Carrie, Daniel, and Jennifer (YAY!) share what's working, what they're trying, and what's going on now.

Have questions or comments? Join the conversation (link below).

[ 🗨️ Join the Conversation ]

Listen to Discover

  • How you can get started
  • Why a podcast editing business isn't ONLY about editing podcasts
  • The good, the bad, and the scary about platforms like Fiverr and Upwork
  • How having the right relationships can help you increase your rates
  • Ways you can incentivize clients to help you get the word out

Links And Resources


Join Us Live!

We stream live to our Facebook page and to YouTube every other week.

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on Facebook if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are


About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
09 Jun 2023Navigating Towards the Future of Podcast Editing with Bethany Hawkins00:48:40

Are you a podcast editor seeking to stay ahead of industry trends? Are you worried that AI might take your business away? Do you want to be at the forefront of discussions and take charge of the conversation?

In this episode, we'll be talking with Bethany Hawkins about the latest trends in podcasting and how they could affect you as an editor or producer. And don't miss the discussion on how AI tools can be helpful but can also fail if the creators have limited expertise. It's important to understand both sides of the coin.

Listen To...

  • Be able to share why the trend of ignoring the crucial role of quality audio is unsustainable.
  • Explore the implications of AI and ChatGPT within podcasting and choose how to embrace what is positive.
  • Discover why some AI tools are actually creating more business for podcast editors and producers.
  • Recognize that the podcast production community is exceptional and valuable. The film and television production companies are now using and learning from our work.

Links And Resources


ABOUT BETHANY HAWKINS

Bethany Hawkins is an accomplished podcast editing expert and the CEO of Crackers in Soup, an award-nominated podcast production and coaching company. Boasting a portfolio of over 80 podcasts, Bethany has been in the industry since 2019, witnessing the transformation of podcasting and the rise of AI.

She has expertise in spotting industry trends and ensuring high-quality audio. She provides great value to podcast editors looking to enhance their skills and stay on top of the dynamic world of podcast editing.

And she's REALLY fun to talk with. :)

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are


About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what...

20 Aug 2020I’m a good podcast editor. Why do I feel like an impostor? – PEM001200:59:55

Do you ever find yourself wondering if you're good enough as a podcast editor? Or maybe struggling to raise your rates even though you know you need to?

We all do. Or at least most of us do. And for one reason…

Fear.

You thought I was going to say “imposter syndrome” and you're right. But at the root, it's fear.

  • Fear that you're not good enough.
  • Fear that you'll be judged.
  • Fear that a potential client may turn you down.
  • Fear that…

What does that mean little bully of a voice say to you?

Here's the point, though.

If we all face it, then we shouldn't face it alone. We should be honest with ourselves and others when we find safe spaces to share what's going on between our ears.

This week Heather Wester joins us to share her journey as a podcast producer at Ironed Out Media. She shares some ups and some downs as well. And, as you'll learn, she struggles with imposter syndrome too.

Listen to discover: 

  • How Impostor Syndrome has affected each of us.
  • How Impostor Syndrome will even bring fear into what is clearly a success.
  • How Heather's background gave her a head-start with podcast production.
  • How a dare led to Heather being an Affiliate Producer for a popular radio program.
  • How discovering nuances within podcasting forced her to grow.
  • How a dose of humility is vastly different from tearing yourself down.
  • The value of taking things one step at a time.
  • A question you can ask yourself to reframe whether you'll listen to that evil little voice in your head.

As you listen, you're sure to find something powerful in Heather's story - whether you're trying to make sense out of your journey as a podcast editor, just getting started, or trying to figure out how to break through a limiting belief that's holding you back.

This was a truly wonderful conversation, and we're so happy that Heather was willing to share her journey, her successes, and her struggles with us.

Guest Editor

This episode was edited by Bryan Entzminger of Top Tier Audio.

Interested in being a guest on the show?

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode.

28 Dec 2021Transitioning To a Full Time Podcast Editor, with Stevie Manns01:04:14

Going full-time as a podcast editor is the dream, right? Working at the side-hustle until you reach the point that you can make it your full-time job. But what does that look like? How do you actually make that leap?

We're talking with Stevie Manns about this very topic. They are a podcast editor making that transition and leaving the corporate struggle behind.

Links & Resources


About Stevie Manns

Stevie started off in radio as a presenter more than a decade ago hosting a weekend breakfast show. They are also a musician and has spent years in the studio learning under some of the industry’s top producers. As a podcast producer and coach, Stevie works with entrepreneurs and small businesses, helping them create content that inspires and empowers. Stevie says “Nothing makes me happier than helping someone achieve their goals and help bring their message to the masses!”

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are


About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!

Follow or subscribe and take the Podcast Editors Mastermind with you today!




This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
13 Apr 2023The Website Hot Seat00:57:42

On our (apparently) current theme of the art of communicating with potential clients, Carrie and Jennifer agree to have their websites critiqued by everyone who joins this live. So, be there (and be gentle. Ha!!!)

If you're brave enough to get in the hot seat, drop your website URL in the comments, or send us an email via our website or slide that link into our DMs.

Wanna prepare for the live? Here are Carrie and Jennifer's websites...

https://www.bourbonbarrelpodcasting.com/

https://www.carrie.land/

Listen to Discover

  • How important it is to understand the next step your ideal client wants to take.
  • The potential value of having a free download to filter out people who would just waste your time.
  • Some ways to communicate, "It's not overpriced, but it's also not cheap" without posting prices on your website.
  • Bryan's perspective on pricing, market fit, and some insights into determining when you're priced too high or too low for the clients you want to serve.

Links And Resources


Join Us Live!

We stream live to our Facebook page and to YouTube every other week.

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are


About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to...

28 Mar 2024Do Podcast Editors Need a Portfolio to Wow Prospective Clients?00:33:27

Hey there, fellow audio wizards! Get ready to have your mind filled with golden nuggets of podcast editing wisdom in this latest chat we stitched together for you.

Jennifer and Bryan have been in the trenches, debating if the magic of our editing hands needs a showcase or if word-of-mouth does the trick. Spoiler alert: we don't exactly hear ear-to-ear on this (see what we did there?). While Bryan is all for flaunting your audio flair, Jennifer’s got a point — some clients care more about the whisper of a solid testimonial than a flashy edited collage.

We’ll dive deep into the world of demo reels, those pesky legal bits to think about before using your work as samples, and that headache-inducing task of updating your website. We might even shed light on why you should swap that "Hire me!" page for Jesse McCune's suggestion for something different.

So buckle up, pour a fresh cup of joe, and let's chop it up, editor to editor. And as always, we've got some laughs in store because, let's be honest, life's too short for dull conversations. Let's hit play on this treasure trove of insights!

Episode Notes: https://podcasteditorsmastermind.com/episode/pem089-portfolios

Listen to Discover

  • The challenges an audio-first medium faces when creating a portfolio.
  • Why we need to be super choosy about what we put into our portfolios.
  • One creative way to showcase your work WITHOUT highlighting client mistakes.
  • A potential SEO strategy you might be able to use.
  • What Steve Stewart says might be more valuable than a portfolio.
  • How we incorporated a bit of AI into creating this episode. :)

Links And Resources


And while we waxed poetic about demos, portfolios, platforms, and the cheeky antique key conundrum (got any ideas on that?), we didn't dive into a long list of tools this time. We focused more on the "how" and "why" behind showcasing your mad editing skills.

If you're hyperventilating because you expected some software name-dropping, don't fret! A previous brain-picking might have just what you need – check out our episodes archive or our Facebook group for those nitty-gritty details.

Keep those ears sharp and your sense of humor sharper, and remember to only share the work you have rights to. Legal oopsies are no joke! Happy editing, and let's continue making podcasts sound like a million bucks.

Join Us Live!

We stream live to our Facebook page and to YouTube every other week.

Follow the Show!


Our Editor

This episode of the Podcast...

21 Jul 2022How To Overcome the Fear of Making Sales Calls - PEM005600:52:23

Are you struggling with making sales calls?

Sometimes we all do. Whether it's fear, not knowing what to do, or feeling like nothing seems to go right, we've faced those same things.

Join us to discover what we do to overcome those fears. We will share how we prepare, our mindset, how we view objections, and what to do if the conversation goes off track.

We can't promise 100% success (and you don't really want that anyway...), but we do want to see us all able to move forward with more confidence as we build our businesses.

Make sure you don't miss it. Listen today!

[ 🗨️ Join the Conversation ]

This episode is sponsored by Podcast Editor Academy

Are you looking to start or improve your podcast editing business? To turn your DAW into dollars (or your favorite currency)? If so, check out Podcast Editor Academy and use the code "YETIS" to get your first 30 days free!

https://podcasteditorsmastermind.com/pea

Listen to Discover

  • How discussing pricing early could be a good thing
  • The value (and potential pitfalls) of having a framework or script
  • One way to overcome the combined fear of talking about money and also just having the call
  • One idea for how to establish value and credibility very quickly

Links And Resources


Join Us Live!

We stream live to our Facebook page and to YouTube every other week.

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on Facebook if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are


About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their...

05 Apr 2021Developing a Conference Strategy to Create Opportunities with Marcus dePaula —PEM002500:50:56

Conferences are a great way to network and learn new tricks of the trade, but the return on investment isn't often obvious. We'd argue conferences are underutilized by podcast editors. The Podcast Editors Survey tells us that conferences can translate into higher earnings. It's critical that use you use these industry events to create opportunities for your business. But HOW? Which conferences? And how to attend them without eating up all your profits?

Marcus de Paula of Me Only Louder & Podcast Audio Lab share his pro tips and strategies that answer those questions and how he gets the most out of any conference on a budget. Who is Marcus? He's an audio engineer turned podcast editor, sound consultant, audio teacher, who also builds Squarespace sites. Oh and he has a podcast.

Solid AI-generated advice: The first thing you should do is create a goal that lists all the things you want to accomplish. This can be something simple like "I want to meet more people in my industry" or "I want to get feedback on my work." After you have your list, think about what events and conferences are happening. 

Highlights:

  • How Marcus found his first client
  • Marketing... or lack thereof... for editors
  • Tech Tuesday at Podfest Global
  • How many conferences are worth going to each year? (and how does COVID change that?)
  • What types of sessions are valuable to editors and why?
  • The lowkey conference marketing practice that generates leads
  • Are virtual conferences worth attending?
  • Hallways: where the magic happens
  • How to get a podcaster to talk to you
  • Budget hacks
  • All I wanted was a normal-sized soda!!! (and I'm still mad about this)
  • How to create an amazing speaker pitch

Yeah, you should totally subscribe to the newsletter.

Links:

List of Podcast Conferences

Molly Ruland

Compression Workshop by Podcast Audio Lab April 23rd

Be a guest or an editor or both!

This episode was edited by Bekah for YaYa Podcasting. We were missing a track and Bekah made it work. Want to hire Bekah? Send us a message.

Are you having a problem in your business you need workshopped? Or are you doing something incredible you think our audience needs to know about it? Be a guest on the show!

Appearing in this episode:

Marcus de Paula: https://www.meonlylouder.com/ | @meonlylouder

Daniel Abendroth: https://rothmedia.audio | @rothmedia_audio

Jennifer Longworth:

12 Dec 2024What's New for Season 2 of the Podcast Editors Mastermind Show00:23:11

The Podcast Editors Mastermind Show has entered a new season.

In this episode (which is #101, btw): Steve Stewart and Mark Deal lay out for you what’s new in Season 2.

We share what the show will be about, the benefits for all Podcast Editors everywhere, and how YOU can be involved!

To be involved and get instant access to the Mastermind member benefits we talk about at 09:22, use coupon code Season2

Episode Notes: https://podcasteditorsmastermind.com/episode/whats-new-for-season-2-of-the-podcast-editors-mastermind-show

This episode of the Podcast Editors Mastermind was edited by Steve Stewart. Why? Because it's been years since he has podcasted and needed to review his performance. #experiencepoints



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
31 Dec 2020How much money do podcast editors make? —PEM02000:59:50

~~***We’re doing a 5 Day Marketing Challenge starting Jan. 10th to help you attract clients and stop hustling for them. If you want to participate, sign up for our newsletter & join the Podcast Editors Mastermind Community! Already get the newsletter? The details will be in your inbox next Thursday (Jan 7th).***~~

Mark Deal and Steve Stewart, co-founders of the Podcast Editors Club and the Podcast Editor Academy, expand on the surprising findings from the 2020 Podcast Editors Survey. The good news is that the rates and the value in this post-production industry are trending upward. If you haven’t seen the reveal, watch it now

We also discuss the limitations of the survey, what DAWs are correlated to higher income and why, and what else we’d like covered in the 2021 survey. 

Podcast Editor Academy students can access the survey with their membership. Currently, a subscription is available for only $49 per month (cancel anytime). If you use this affiliate link, it costs you nothing and support the production costs associated with this show. It’s a win-win. :) But more than that, you get all the tools you need to run an efficient editing business, whether it’s a side-hustle or full-time gig. Not to mention the support through regular office hours. Plus, you’ll get exclusive discounts on courses on technical skills, DAW training, content marketing, and more!  

Highlights:

  • The DAWs that makes money and why we think that is
  • Why is there a gender pay gap?
  • Why did they track gender?
  • Will ethnicity and race be included in future surveys?
  • The reason Carrie wants that information included
  • The limitations of the survey and ya’ll, it’s hard getting people to take a detailed survey
  • How conferences and events impact rates (and finding clients)
  • Get outside the #podcast bubble and into your niche
  • Extra services that command higher rates
  • We don’t talk about customer service enough
  • Britany Felix is AWESOME
  • How long you’ve been in business matters, apparently
  • But where do you find...
15 Sep 2022Pricing, Differentiated Service Levels, and Other Mind Games00:54:48

Does balancing your workload ever seem like an insurmountable task? Do you sometimes wonder why some clients seem like a drain and others are a delight?

You're not alone. Many business owners feel the same, especially when it comes to pricing and service. That's why we're talking about this - to bring it up and (hopefully) provide some tools to think this through.

You'll learn why it's okay to charge different prices for different services and how to create a service level that's perfect for each customer. Plus, you'll gain a better understanding of the mindset behind pricing and service. So what are you waiting for?

Listen today!


[ 🗨️ Join the Conversation ]

Listen to Discover

  • Carrie doesn't like prepaid pricing.
  • Why turnaround time really matters for inconsistent shows.
  • Why seasons could change everything.
  • What we like most about what we do.
  • How to approach pricing when you're new.

Links And Resources


Join Us Live!

We stream live to our Facebook page and to YouTube every other week.

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on Facebook if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are


About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
17 Dec 2020The Podcast Editors Master Plan for 2021 Part 2— PEM01900:59:02

Part 2 of setting goals for your audio podcast editing business. What do you truly want to achieve with your career as an editor? How will you take a side-hustle to a full-time job? Or do you even want to? Are you ready to scale-up your freelancing operation? Whatever your goals, you're going to need a plan. The time is NOW to create it!

Daniel, Bryan, and Jennifer take stock, talk about dreams and pet peeves. They begin setting quarterly goals thinking about the action steps behind them.

Note from this Yeti: In this series, we may not work on budgets publically, but we do encourage you to both review the 2020 fiscal year and use that to make a plan and model scenarios based on your goals and timelines in 2021. It doesn't have to be complicated and can be done with a simple Google Sheet.

Grab the Podcast Editors Master Plan here FREE to work alongside us as we review our past year in business.    

Thank you for sharing your time with us in the past year! Here’s to an amazing 2021 for all podcast editors!!!

Appearing in this episode:

Daniel Abendroth: https://rothmedia.audio | @rothmedia_audio

Jennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcasting

Bryan Entzminger: https://toptieraudio.com | @toptieraudio



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
26 Feb 2025The Mental Health of Hiring the Wrong Client00:38:30

What are the consequences of hiring the wrong client? What if you need to make money but don't have any good clients yet? Do you start with UpWork or Fiverr?

Ashley Dickerson-Ellison shares some great stories about leaving her teaching job when they moved overseas for a couple years. She starting her podcast editing business and did what many of us do: Offered services on UpWork.

Make sure you stay to the end for the story about the guy who interrupted her trip, then came back and asked if she had references. It's a horrible, but funny story I think we can all relate to.

Key Discussion Points

  • The cost of lower-value clients on commodity job websites
  • The mental shift from an employee to self-employed mindset
  • Building a personal brand with a podcast and website
  • The importance of getting help

Episode Notes: https://podcasteditorsmastermind.com/episode/the-mental-health-of-hiring-the-wrong-client

Our guest: Ashley Dickson-Ellison

Ashley Dickson-Ellison has been in the podcasting world since 2018 with the launch of Unabridged, a podcast about books.

She has 17 years of working in education before transitioning to full time podcast work in 2021.

Ashley founded and runs Unabridged Digital Media Solutions, LLC, where she supports podcast launches, offers podcast consultations and strategy support, and provides ongoing podcast management with a full suite of services for several partners.

In her free time, you'll find Ashley exploring the world and spending time outside with her life partner and two daughters. Find her at https://www.ashleydicksonellison.com

Connect with Ashley:


Mentioned in this episode:

Podcast Editors Club Newsletter

Stay in touch with events, live streams, and news that YOU want. Join the Podcast Editors Club Newsletter https://PodcastEditorAcademy.com/newsletter



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
06 Aug 2021Creating Happy Podcast Editing Clients With Great Customer Service – PEM003300:58:23

One of the most important things you can do as a podcast editor is to provide your clients with great customer service. 

But how do you do that?

After all, delivering a great edit on time and ready to go is pretty much table stakes. It's the cost of admission. It's what we all do as professional editors.

But if you REALLY want to stand out in the minds of your clients. If you want them to GUSH about how great you are. If you want them to care and to refer other people to you, there's something deeper that will deliver the kind of service that will "wow" your clients time and again, and have them talking about how great you are every time they can.

Want to find out more?

Listen to Discover

  • The unexpected power of four key questions.
  • How to find out what your clients REALLY want.
  • The value of taking initiative and focusing on the client experience.
  • What to do when something doesn't go perfectly.
  • How to quickly recover from a poor experience.
  • Key ways to realize when an issue is actually the client's problem, rather than yours.
  • Ways to encourage clients to improve that will lift their spirits at the same time.
  • How to break up with a client who isn't a great fit.

Let's face it. We spend a LOT of time working on our clients' shows, but almost all of us do it alone, away from them. But if we find those ways to let them know we're always there, taking care of them, we can create an experience that has them constantly thinking about how good we are and how much we appreciate them.

Links & Resources


About Warren MacGregor

Warren is a 13-year veteran of being on the front lines of Customer Service work from restaurants to hospitals, from pharmacies to the hotel Front Desk. He's managed others with Marriott International, Inc. as a Banquet Captain/Event Supervisor. 

His first job as a junior in high school was teaching swimming lessons at the local YMCA where he discovered a knack for teaching. Blending a teacher's mindset and a passion for connecting with and serving others has brought Warren recognition and awards in the field of Customer Service. 

Guest Editor

This episode of the Podcast Editors Mastermind was edited by Leslie Martin of Greatland Media.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are


About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!

Follow or subscribe and take the...

24 Jun 2020Digital Hoarders and Pedagogy– Podcast Editing Business Edition01:03:34

When does your editing business invest in new equipment? Is it when productivity lags? Or is it merely a matter of budget? How do you know when it’s REALLY time to replace equipment? And then what determines how much you spend? We help Bryan decide whether to purchase a new Mac computer or stick with his old one. Plus, file storage, video editing, and impostor syndrome!

We support #PodcastersforJustice... and where to donate & what to do:

  1. George Floyd Memorial Fund
  2. Minnesota Freedom Fund
  3. Black Visions Collective
  4. Campaign Zero
  5. Black Lives Matter
  6. Text “Floyd” to 55156 to sign a petition to demand justice for George Floyd.
  7. Sign-up at Color of Change to be notified of more opportunities to take action

Questions to ask before you buy that thing…  

  • Is this an emotional desire or practical need?
  • How long will your investment to last?
  • Is your need for the gear long or short term?
  • Is there a work-around?

When you spend more time crashing and rebooting than editing, it’s time to get a new computer. 

Also covered...

We get into file storage because you can never back up enough. 

Bryan is NOT a PC guy. 

What video software is the easiest? 

Daniel discusses his recent experience with Impostor Syndrome… notice how we approach it through awareness and practical experience. 

We share the value of accountability and you’ll probably learn a new word. 

Getting inspiration from others who are doing similar things as you isn’t really stealing… or is it? 

Should Jennifer do a course? (yes, I think she should)

Jennifer, a skeptic, gives a review of Descript 

Descript Tip:

07 Nov 2024100 Episodes: What we did right...and not-so-right00:54:27

Celebrate with us in this milestone Mastermind Show: Episode 100!

Yeti Bryan and Yeti Jennifer reflect on what we got right, what could have been done better, and things that were "not so good".

Joining us is Steve Stewart and Mark Deal from the Podcast Editor Academy - WITH A BIG ANNOUNCEMENT!

We are wrapping up Season 1 of the Podcast Editors Mastermind Show, and Season 2 will be hosted by Steve & Mark (with appearances from the founders too, of course).

After listening, PLEASE send in your feedback AND REQUESTS FOR FUTURE TOPICS to umyeah@podcasteditorsmastermind.com. We hope to incorporate them into future releases!

Key Discussion Points

  • The story behind how the Mastermind started
  • Year 1 and Year 2: What changed?
  • What we got RIGHT: Community, the need for a show like this, "editing practice" for new Podcast Editors
  • What we didn't get right: No clear monetization strategy, inconsistency, stopping our off-camera mastermind meetings
  • The transition to Season 2
  • Everybody hates change, and here's why change is needed (listen to the episode to hear more)

Links And Resources


Favorite Episodes


The First Client Series

Feed (to subscribe): https://feeds.captivate.fm/podcast-editors-mastermind/first-client-stories

Playlist Link: https://player.captivate.fm/collection/96ecac6b-0152-49ab-912e-78727f644efd

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
26 May 2020Podcast Editors: Getting Beyond the Edit to Help Podcasters Get What They Want – PEM000600:54:06

Podcast editing is a growing industry that still has opportunities for a lot of people. But the question still remains: "How can I differentiate myself as an editor and be irreplaceable for my clients?"

Dava Visaya from PodcastEngineers.com joined us to talk about that question.

Dave is a podcast editor from the Philippines who has an interesting career trajectory. He owns a small podcast production agency with all in-house producers and editors (at least in-house when they're not under COVID-19 restrictions). 

He had the goal of building a large agency with a deep portfolio of clients but has recently decided to shift his business.

Listen to discover:

  • How many times the cats joined us :)
  • How Dave didn't think of himself as a professional early on, even though he was working on a very popular show
  • Challenges and strategies for pricing services, especially when working with international clients
  • What often stops editors from hiring people to help them
  • What you need to have in place before you start hiring
  • The benefits of having your team in-house, operating on a single platform and suite of software and plugins
  • Ideas for how you can differentiate yourself from your competitors to the point that you might be the only option your clients ever consider
  • Why many strategies to "add value" often fail (hint: consider who actually DEFINES what's valuable)
  • Working within boundaries - even across time zones
  • Ideas for what you can have in place before you ever talk to prospective clients so that you can get them what they want - right out of the gate.
  • And a LOT more.

This was an incredible conversation and you're going to LOVE it!

Guest Editor

This episode was edited by Tanner Campbell, who you can find at PortlandPod.com

Interested in being a guest on the show?

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested and we'll contact you to see if it's a good fit.

Resources:

13 Oct 2022Taking Time Off As a Podcast Editor00:52:40

If you want to be successful as a podcast editor, you just need to grind it out. All time time. Day and night. When you're sick. When your family needs you. Just keep grinding.

Or do you?

The reality is that you're not a machine, and you didn't go into business so that you could be the worst boss you've ever had.

NOOO!

You need to take time off. You need to recharge. You need to have a LIFE.

[ 🗨️ Join the Conversation ]

Listen to Discover

  • Why Jennifer stepped away from the podcast for a bit
  • Who didn't even show up to record this episode
  • How long it took Carrie to feel comfortable taking time off
  • How to deal with production lead times when getting ready for time off
  • How many days Daniel wants to have off to recharge every week
  • Ways to prepare for income changes when taking time off

Links And Resources


Join Us Live!

We stream live to our Facebook page and to YouTube every other week.

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on Facebook if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are


About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
22 Jul 2020The Genius of Boldness and Podcast Engineering School00:54:56

“Boldness has genius, power, and magic in it.”* Need to charge more for your services? Need more clients? (Yes and yes!) Then improving your skills and upping your confidence are the catalysts you covet. To get them, consider Podcast Engineering School and employing the genius of boldness.

Chris Curran of Podcast Engineering School offers both the mental inspiration and the audio deep-dive podcast engineers, producers and editors need. And he definitely has the chops to do so. Chris’ background is in music engineering and production with several famous artists. He’s been on staff with professional recording studios and been the producer and engineer for household name podcasts as well as business authors. 

Podcast Engineering School’s next semester starts September 15, 2020. Get details and enroll early for an amazing discount at https://podcastengineeringschool.com/product/pes-online-program. In Chris’ course, students do a dive deep on sound to create impeccable podcasts.

With everything he has to offer, we absolutely had to have Chris on -- especially when he makes empowering and intriguing statements like: “You are the instrument that gets everything done.” Hear about this and much more on this episode.

Highlights:

What and who inspired Chris to get started in podcasts and podcast engineering

How Chris works with fewer clients but never charges less than $500 per episode

How and why you want to be on while your clients are recording their podcast

Pro Tip: Make sure you’re always recording if you use SquadCast (Chris shares a lesson learned)

What Chris uses for backup recordings

The ideal student for Chris’ Podcast Engineering School and average class sizes

The two common fundamental struggles or gaps all new(er) podcast editors face (you’re not alone!)

Getting clients: combat the head game, get over timidity and just say “Hi”

Consider becoming a member of your local Chamber of Commerce

Why boldness has genius power and how you actually hurt yourself by being the cheapest

Mentally make the leap to raise your prices: aka facing your money mindset

Don’t get stuck in low pricing forever, leverage contracts

How Chris found his first client(s)

Resources:

Zencastr

07 Feb 2022Can Podcast Editors Quit Social Media? – PEM004500:47:36

It seems like there's always this pressure to do everything. To be everywhere. And that applies not only to (sometimes) taking clients who aren't a great fit, but also to the idea of "being everywhere."

But do we actually have to be everywhere? Do we actually have to do everything?

Do we HAVE to be on social media? Or can we operate and grow our businesses without being on social media?

Listen as Chris Curran shares what happened when he disappeared from social media and Carrie shares what happened when she took a break from it.

Listen to Discover

  • In what ways can social media be healthy for us and our businesses?
  • In what ways can social media be unhealthy for podcast editors?
  • What was it like for Chris when he left Facebook?
  • Has being off Facebook slowed down Chris's business growth?

Links And Resources


About Chris Curran

Chris Curran is a podcast engineer and the founder of Podcast Engineering School, where he teaches serious podcast producers how to produce professional quality shows by doubling down on their knowledge of audio production fundamentals, engineering remote recording sessions, and full professional post-production. He's also the host of the Podcast Engineering Show, where he interviews audio professionals about how they produce professional audio so that all of his listeners can take the best of what they learn and use it to continually improve what they do.

Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on Facebook if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are


About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!

Follow or subscribe and take the Podcast Editors

05 Aug 2022Bonnie Frank Helps Us Make Sales Calls FABULOUS!!! - PEM005700:53:57

It's time to ask an expert about landing prospective clients. Are there strategies we should be using? Red flags to look out for? How should the money conversation really go?

Bonnie Frank, business consultant, visibility expert, and host of Business Fabulous - joins us for part 2 of the Sales Calls mastermind.

[ 🗨️ Join the Conversation ]

This episode is sponsored by Podcast Editor Academy

Are you looking to start or improve your podcast editing business? To turn your DAW into dollars (or your favorite currency)? If so, check out Podcast Editor Academy and use the code "YETIS" to get your first 30 days free!

https://podcasteditorsmastermind.com/pea

Links And Resources


ABOUT Bonnie Frank

Bonnie is a former teacher and college professor who turned full-time entrepreneur at 49 with no business training, support, money to invest in her business or social media followers. She has coached thousands of entrepreneurs worldwide to grow their online businesses through proven visibility, social media, and marketing strategies and with her podcast, Business Fabulous.

Join Us Live!

We stream live to our Facebook page and to YouTube every other week.

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on Facebook if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are


About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
13 Jan 2023Closing the Sale as a Podcast Editor00:52:56

If you're an excellent podcast editor who delights your clients, it might seem like new clients should be beating down your door because of all the amazing referrals.

Often, that doesn't happen.... So you invest time and money learning how to market your business. You identify your ideal client, speak their language, even get on sales calls. But even that isn't enough.

Even if you're the very best at what you do, your customers are happy, your sales machine is working overtime, and you have consistent sales calls, you will not be able to grow your business if you don't do this one thing.

Close. The. Sale.

Listen as we talk about closing the sale - what it is, why it's important, what we do well, and where we struggle. Join the conversation so that you can share your thoughts, questions, and insights too!

[ 🗨️ Join the Conversation ]

Listen to Discover

  • One thing that might be holding you back
  • How closing isn't the same as "pushing to buy"
  • Why you might (or might not) want to put pricing in an initial communication
  • How we follow up with potential clients
  • Where we don't feel like we're exactly knocking it out of the park

Links And Resources


Join Us Live!

We stream live to our Facebook page and to YouTube every other week.

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are

28 Apr 2023What Should You Put On Your Website Services Page?00:49:26

It sounds easy: Just put up a website and list what you do. It doesn't have to be hard...

Yeah, we've all heard it. We've probably even said it. (I know I... Bryan... have.) But when it comes time to ACTUALLY start building out a page for prospective clients to learn more about what you have to offer, it's a little more daunting.

  • Should I list my prices?
  • How much detail is too much?
  • What if I don't list the one thing they want to know about?
  • How can I keep it from confusing prospective clients?
  • What if I offer ongoing production, launches, consultations, courses, trainings, and seasons with three different editing styles? Should I list it all?

These are questions that most of us have struggled with as podcast editors looking for new clients. Listen in to hear how we're working through this as podcast editors ourselves. We don't have all the answers, but maybe we can provoke some thoughts and bring you a little clarity so that you can do what's right for you.

Listen to Discover

  • The importance of having a sales page on a website and how it may or may not be necessary for every ideal client.
  • The goal of samples, case studies and portfolios is to help clarify what you can help your clients achieve.
  • Why leaving prices off of your website might limit your ability to attract new clients.
  • Thoughts around how to provide enough information for prospective clients without creating confusion or overwhelm.
  • One interesting approach to a sales page that almost makes sales calls irrelevant.

Links And Resources


Join Us Live!

We stream live to our Facebook page and to YouTube every other week.

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are

10 Jul 2023A Day in the Life: Podcast Editing 203000:46:40

Will the robots take all the podcast editing jobs by 2030?

  • Will everybody be producing video first?
  • Will Spotify rule the world?
  • Will we all have AI assistants?
  • Or will the robots have human assistants?

We'll take a look at some of the recent changes (and accelerations) in AI and Machine Learning and then make some guesses about what might happen over the next 7 years.

Enjoy this fun (and maybe scary) exploration of what it might be like to be a podcast editor in 2030. We'll look into what might be a welcome change and maybe some of the things that could be a little uncomfortable.

And if you need a drinking game (inside joke), make sure you fire up your Replicator by saying, "Tea. Earl Grey. Hot," and then take a sip every time you hear the code word: "ChatGPT."

Listen to Discover

  • What podcast editing might look like in 2030.
  • What areas the robots aren't really good at (right now).
  • Some things you can do now to position yourself for the future.
  • One key mindset shift.
  • Bonus: A way to insulate yourself against some of the AI risks.

Links And Resources


Join Us Live!

We stream live to our Facebook page and to YouTube every other week.

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are


About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
13 May 2020Defining Roles of Podcast Production: What is a podcast editor, producer and engineer?00:59:16

All of us provide a needed service. Yet, as an industry, podcast editors don’t do a great job of defining our job. Editor, producer, and engineer are used interchangeably. So, what do these words truly mean to us, as editors, to our clients and the podcasting space as a whole? We get into the words we use to talk about what we do. How is a podcast editor different from a producer and different from an engineer? 

Share your thoughts on what these words in our Facebook group. Let us know what you call yourself and what clients call you. 

***We recognize that we are not necessarily qualified to define the terms, but feel total qualified to have the conversation.***



If you don’t know Steve Stewart, you should. From training editors with his Audacity course, providing resources in his Facebook group to putting on the only conference for editors, Steve is an industry leader. Oh, and he also edits many BIG financial podcasts!

Highlights

Steve shares why this conversation is important to have. How is podcasting different from radio, music, movies, and tv post-production... And different from his past-life as a DJ in the clubs. 

Steve says that right now “podcast editor” is the safest term you can use to describe what you do. 

What is a detailed editor vs. a content editor?

Bryan uses the word technical editing, but admits to doing some content editing. Carrie does do content editing and makes editorial decisions, but doesn’t make producer type decisions.

So what is a producer? Carrie thinks it has more to do with other jobs beyond editing… in the realm of indie podcasters. Steve’s on-board with that. Jennifer talks about the difference between radio and podcast production. Bryan wants you to think about the list we threw out, do the thing you’re best at and call yourself that. 

How do you take these terms an attach perceived value to them? We don’t know the answer. It’s in the fuzzy parts maybe? 

Steve says putting the word “podcast” in front of everything we do will help clarify things. 

When should you NOT call yourself an audio or podcast engineer?  And why you should correct clients and potential clients when they refer to you any sort of engineer (unless you are). Don’t believe Steve when he tells you he can fly a plane. 

Carrie has found she has to teach the audio engineers she works with how to edit podcasts. Bryan shares a little bit about why that is. 

Podcasters are soooo much better at streaming from home than the professional broadcasters. 

Steve plants the stake in the ground on the language.

Editor: Content-- editorial choices & Detailed: taking out things like filler words and...

01 Aug 2024Is Video the Big Gamechanger Podcast Editors Hope For?00:24:48

It seems like everybody is talking about video in the podcasting space. Is it worth it? How should we help our clients set their expectations? Listen for more!

Episode Notes: https://podcasteditorsmastermind.com/episode/is-video-the-big-gamechanger-podcast-editors-hope-for


Rick Sellnow from Lexington Public Library will talk about video podcasts, including the importance of quality, using platforms like YouTube, Instagram Reels, and TikTok, and managing costs and time.

We'll also answer a fun AI-generated question: If you could have any animal as a tame miniature pet, which one would you choose and why? Our answers might surprise you.

Join us as we explore taking your podcast to the next level in the age of video. Let’s GOOOO!

Riverside.fm

This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code Yetis to start recording studio quality sound and video and get 15% off a membership plan.

https://creators.riverside.fm/Yetis

Key Discussion Points

  • Is it really a podcast? (Just kidding - we talk about it, but we don't go crazy.)
  • Why high-quality tools and software matter
  • Working with limited budgets
  • The importance of setting expectations
  • What exponential reacn REALLY means and how video plays into that
  • The dark side of algorithm-driven exponential reach

Links And Resources


About Rick Sellnow

Rick Sellnow is a keen observer of the digital media landscape, particularly the blending of podcasts and video content. He notes YouTube's recent shifts, emphasizing its roots in talking head shows and highlighting the undeniable influence of major figures like Joe Rogan. Rick underscores the significance of this convergence, showcasing his deep understanding of the evolving interplay between audio and visual media.

Connect with Rick Sellnow


Join Us Live!

We stream live to our Facebook page and to YouTube every other week.

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

Also, special thanks to Carrie Caulfield for her help in shaping the content.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode.

30 Mar 2023Making the Most Out of Conferences as a Podcast Editor00:48:34

A few big podcast conferences have passed this year, but there are still quite a few left! How can you find value at as conference as an editor? This question and more will be addressed by the Yetis and special guest Jessica Kupferman of She Podcasts.

[ 🗨️ Join the Conversation ]

Links and Resources


ABOUT JESSICA KUPFERMAN

Jessica is the CEO of She Podcasts. She's a marketing and sales expert with a history of being both the devil’s advocate and the first person to give someone the benefit of the doubt.

Connect with Jessica


Join Us Live!

We stream live to our Facebook page and to YouTube every other week.

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are


About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
08 Apr 2021Don’t Let Marketing’s Dark Side Ruin Your Podcasting Clients – PEM002600:56:31

As podcasters, we sometimes joke about people trying to game the system - the "podcast promoter" constantly messaging on LinkedIn, the host buying guest spots on other shows, and more. But the fact is, it's no laughing matter.

Not because people are gaming the system. But because when things go wrong, it could be our clients who take the hit. Their shows could be removed from directories. Their reputations could be tarnished or ruined. They might just want to give up.

We don't want that.

We want our clients to succeed. We want to see their shows grow organically, and it can be done. But if they don't know what to look out for, they could fall victim to someone else's black hat without even knowing it.

Thankfully, Leslie Martin joined us to share his experiences with the dark side of marketing so that we can know EXACTLY how some of these scams work.

You'll discover:

  • How Leslie unintentionally got involved with a black hat marketer.
  • How the entire system was set up to generate consistent cash flow and keep customers from leaving.
  • How the scammer managed to get control of websites so that his customers COULDN"T leave.
  • Some of the red flags to look for (hint: one of them is SECRET KNOWLEDGE that NOBODY else knows.)
  • The story of three authors, a voice modulator, and more.

Leslie shared some incredible knowledge and insight with us and you won't want to miss this.

About Our Guest

Leslie Martin is a podcast engineer at GreatLand Media and a graduate of Podcast Engineering School. He lives in Anchorage, Alaska and has long had an interest in audio, ranging from old-time radio style audio theater programs, to audiobooks, to music.

Leslie was also the editor of episode 24, with Chris Trew.

Guest Editor

This episode was edited by Bryan Entzminger of Top Tier Audio. He was also on this show, so if he doesn't sound smart, it's his own fault. And he wrote this, so there...

Interested in being a guest on the show?

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Resources:

If you found this valuable and want some ideas for how to help your clients market effectively without having to go to some black hat promoter, check out some of our previous episodes:

16 Mar 2023How to Talk About What You Do as a Podcast Editor - Workshop Edition00:45:46

Freedom is great. And it can be overwhelming.

When you're talking with prospective clients, you have incredible freedom in how you describe what you do. But with that freedom also comes the challenge to make sure you cover things in a way that will connect with your ideal client and give them confidence. And, if we may be so bold, quickly filter out the working relationships that might not be the best.

Let's be clear - we don't have it all figured out. But we're committed to working on this together.

Listen to hear us workshop our elevator pitches and service descriptions. And maybe even some input from the PEM community.

Listen to Discover

  • Who was brave enough to join our live recording.
  • Why Carrie (and others) think Bryan's "hook" isn't really the right one for him.
  • Why have an elevator pitch that fits the mold might not be enough.
  • Why it can be so tough to be clear and also differentiate yourself in the marketplace.

Links And Resources


Join Us Live!

We stream live to our Facebook page and to YouTube every other week.

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are


About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
23 Dec 2022What We Accomplished in 2022 and Our Plans for 202300:54:31

The Podcast Editors Mastermind team (your favorite Yetis) looks back at their accomplishments in 2022 and sets goals for 2023, with a twist - they're joined by THEIR editor, Alejandro Ramirez. 

"Doing what we love, I think. Yes, the obvious. We also so number one, started focusing on live experience over podcasting, started accepting sponsorships and promotions."

Alejandro Ramirez joined the Podcast Editors Mastermind show to take a look at the business side of podcast editing in 2022 and 2023. Jennifer Longworth, Bryan Entzminger, and Daniel Abendroth are the hosts of the show and have started focusing on the live experience and the community aspect of the show.

They have accepted sponsorships and promotions, brought on Alejandro to edit the show, and have a sample episode available for people to edit as a trial. Alejandro has learned to control the dynamics of the show, cut out tangents, and interact with chat. The hosts are very grateful for his work and it has made their lives much easier.

POD DECKS QUESTION

"If you had someone following you around all the time what would you have them do?"

[ 🗨️ Join the Conversation ]

Listen to Discover

  • What the team accomplished in 2022 and their goals for 2023
  • The importance of focusing on the live experience and building community
  • Alejandro has learned being the editor of this crazy show

LINKS AND RESOURCES

  • Reddit - Daniel mentioned Reddit as one of the places he hangs out online (sometimes).
  • YouTube - Find the Podcast Editors Mastermind on YouTube.
  • Telegram Messenger - Alejandro suggested that Telegram might be a good place to connect with people.
  • Discord - Daniel likes Discord, but it does sometimes tend to be more of the techie and Twitch-streaming crowd.
  • Slack - We've thought about starting a community on Slack.
  • Mastodon - This is Bryan's profile on Mastodon. He's just trying it out, but so far he prefers it to the constant non-value-added notifications from some of the other social platforms.

ABOUT ALEJANDRO RAMIREZ

Alejandro Ramirez is a professional podcast editor and the editor for The Podcast Editors Mastermind. While this is his first time appearing on the show, he is a valued member of the team and has incredible insights.

Connect with Alejandro


Other episodes you'll enjoy:

16 Aug 2021Podcast Editors: Do Us All a Favor and Clear Your Head Trash So You Can Charge What You’re Worth – PEM003401:02:01

If podcast editing is your business, you may find yourself struggling with how to charge for your services. There are a lot of different considerations that go into pricing podcast editing packages, such as the production style and scope of the project, your skill level in podcast editing, what you offer as additional services like transcription or copywriting...the list goes on and on!

In this podcast episode Alexandra Stenett joins your faithful Yetis to explore those various factors (and address some of the stories we tell ourselves) so that you can charge what you're worth as a podcast editor.

Listen to Discover

  • How production scope and style play into pricing.
  • Whether where YOU live should influence your rates.
  • Why there's room for both a Mercedes and Kia plan within the podcasting ecosphere.
  • Understanding that it's OK that there can be a price point for everyone, even if YOUR price point isn't for everyone - and why that's a good thing for you, your clients, and even the clients who want or need a different value proposition.
  • Whether or not your pricing should be aligned with your peers.
  • Whether pricing that feels arbitrary can still be appropriate.
  • How your pricing should reflect the intersection of your needs and how much value YOUR clients put on YOUR work.
  • When it's time to consider changing your rates - and how to approach that.
  • How to determine whether your rates are too low for YOU.
  • Why it's OK to write contracts that have an end date.
  • The idea of the simple language contract.

Links & Resources


About Alexandra Stenett

Alexandra Stennett is the co-founder of ListenersToClients.com and a podcast editor. With her background as a chartered accountant and director of operations for a media company, she helps podcast editors to become confident business owners.

After creating one of the first podcasts in the Caribbean, she and her husband Paul saw the massive positive impact it had on the community and founded their podcast production company to help others achieve the same.

You can find her in Jamaica singing off-key Sesame Street songs with her daughter and watching every single thing on Netflix with Paul.

Guest Editor

This episode of the Podcast Editors Mastermind was edited by Brandon Whitworth of Epic Podcast Editing.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are

19 Jan 2024The Ups and Downs, Joys and Struggles in a Podcast Production Business00:50:24

Running a podcast production business isn't always easy. It's not always fun. But sometimes it is and if we're intentional, we can continue to grow as individuals regardless of the circumstances.

Listen in as Bryan Entzminger, Jennifer Longworth, and Daniel Abendroth share candid insights into their professional and personal lives. While this might seem self-indulgent, the conversation is packed with raw and relatable conversations that touch on challenges in Daniel's relcation plans, Bryan's business model struggle, and some interesting things Jennifer has run into with clients in the past year.

Join us as we take a peek behind the scenes, share personal anecdotes, and discuss the future of the Podcast Editors Mastermind. Whether you're a seasoned editor or a podcast enthusiast, this episode offers a fascinating glimpse into the realities of the industry.

Listen to Discover

  • Why Daniel hasn't been on the show very much for the past few months (and why that's changing now)
  • One insightful way that Andrea is tracking her business growth this year - and why she's doing this way
  • How changing life circumstances (and a new recording location) can create new possibilities
  • How Daniel is able to collaborate with one of his clients (and why he might not be charging enough for this service)
  • Why Bryan's business declined in 2023, and how his current situation creates tension in building it back up

Links And Resources

12 Oct 2020Redefining Your Vision to Redirect Your Business with Michael (MiTi) Jerry –PEM01500:52:04

“... vision is what you see in your mind… No one can see your vision except you. And working towards that vision is... the challenge.” - Michael (MiTi) Jerry

Pulled in a dozen directions dictated by running a business... you can quickly lose your once-bright vision and be pulled away. How do we recenter? Reevaluate? Return to providing services that bring more than just income but truly bring value to our lives and to our clients?

In this episode, we take these on inevitable questions. Michael aka MiTi (pronounced Mighty) Jerry joins us to discuss his journey, as well as offer his advice, his success so far, and ask some questions of his own. As a podcast engineer and editor for businesses, Michael is the founder of MiTi5Audio.com, the host of the podcast, DriveTimeConversations, and a graduate of Podcast Engineering School

On Podcast Editors Mastermind, we wanted to start a series we can all relate to and learn from - where we tackle real life issues and detours in our businesses. We invite you to join us as we contemplate several truths, including: that value is subjective, how our vision, lives and businesses change over time, why it’s crucial to regularly step back to reclaim our core values and mission... and how it’s a journey for all of us. 

Highlights:

  • Two keys to landing clients: Know your clients and present podcasting (or improving an existing podcast) as invaluable to business-building.
  • How to frame a client’s podcast to achieve their specific business vision.
  • Take stock of yourself and your business to grow: your core purpose, your motivation, your passion, your vision.
  • Why value is subjective.
  • How to define value in a way that makes sense to a client.
  • Designing your business to support the life you desire -- aka recapturing your vision.
  • Why talking too much can lose you the sale.
  • Tips to prioritize when you have more responsibilities than time.
  • How to step back when you’re spending too long on an edit.
  • Tips to limit distractions.
  • Hear about Michael’s new podcast where he interviews people from all over the world.
  • Evaluating what is “work” for you.
  • Homework for all: Think and define your vision, your values, your mission. Who are you at your core? What five words would you say describe you? What five words would others say describe you?

Resources:

Michael (MiTi) Jerry, founder of MiTi Productions: 

24 Jan 2022Is Starting a Business Right for You? – PEM004400:59:43

A little controversial perhaps, but .... How do you know if entrepreneurship is right for you? Setting up your own business isn't the only option available for a career in podcasting. We'll be discussing the pros and cons of starting your own business vs. working for someone else's business... and all the options in between.

Listen to Discover

  • How the landscape of podcast editing has changed.
  • What one word people use to describe Carrie that she doesn't like.
  • Reasons why you might want to consider starting a business.
  • A little of what it's REALLY like to run a business.

Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on Facebook if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are


About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!

Follow or subscribe and take the Podcast Editors Mastermind with you today!




This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
02 Sep 2022Optimize Your Social Profiles to Find More Clients00:57:15

Are you looking for more podcasting clients?

Most of us are, but it can be hard to find clients on social media, and it's easy to blame the platform. 

You're not wrong to think this, but there's more to the story. Have you taken the time to optimize your profile so that it's actually working for you? 

Discover how to optimize your social profiles as you listen to this important conversation (and maybe join the conversation by sharing the platform you're on but actually hate to use).

[ 🗨️ Join the Conversation ]

Listen to Discover

  • What should be on your social profiles
  • One mistake many podcasters and editors make
  • How to think about your personal vs. professional persona
  • What to do if your friends and colleagues think you're silly to even try
  • Why Carrie loves TikTok (and has 3 profiles)

Links And Resources


Join Us Live!

We stream live to our Facebook page and to YouTube every other week.

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on Facebook if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are


About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
29 Apr 2022What to do when you mess up as a podcast editor – PEM005000:50:15

Being a podcast editor can seem like it's all fun and games until you mess up on someone else's show. Then it can be scary.

But let's face it: no matter how much time and care we take, and how much we invest in quality control, it's inevitable that there will be mistakes. Maybe even major mistakes.

Join us as we talk about some of our mistakes and the strategies we've developed to make things right (or as right as possible) so that we can create the best possible outcome for everyone.

If you spend a little time creating strategies for how to handle mistakes, it can save you a LOT of headaches later.

We stream live to Facebook Page every other week.

Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on Facebook if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are


About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!

Follow or subscribe and take the Podcast Editors Mastermind with you today!




This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
02 Mar 2023How to Talk About What You Do as a Podcast Editor00:53:36

One of the great things about podcasting is that there aren't really any "rules." Sure, there are principles that often apply. But no rules.

However, there's a downside to that in that sometimes the words we use mean something different to prospective clients or employers than what the mean to us. Like the word, "podcast editor."

What does that really mean?

Listen to learn more about the different kinds of editing. Along the way, you might find out something about a new way you want to grow as an editor. And you'll likely gain some insight into how to describe what you do so that you can create differentiation and clarity in the minds of your customers and potential customers.

Listen to Discover

  • Ways to think about the kinds of editing we do
  • Similarities to (and differences from) radio, TV, and film production
  • Why you might want to have two different ways to share what you do
  • Carrie's suggestions if you want to move from linear editing to story editing

Links And Resources


Join Us Live!

We stream live to our Facebook page and to YouTube every other week.

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

Be a Guest

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis Are


About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

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