Planner Life Podcast | A Podcast For Wedding Planners (Heather Hoesch Olsen)
Explore every episode of Planner Life Podcast | A Podcast For Wedding Planners
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 17 Apr 2024 | 038: Shannon Pruitt of Sunday Muse Design | 00:49:13 | |
In this episode, Heather Hoesch Olsen, interviews Shannon from Sunday Muse Design, a web designer specializing in working with wedding professionals. Shannon shares her journey from a background in wedding planning to becoming a web designer. The discussion highlights the importance of having a strategic approach to website design, understanding ideal clients, and incorporating SEO. Topics in their conversation include: - The Importance of a Strategic Website - Working with New Clients - Strategic Planning for New Businesses - Setting Clients Up for Success - Choosing the Right Platform - Ensuring SEO Implementation Heather and Shannon wrap up the conversation by discussing the importance of hiring the right web designer and budgeting for website redesign or upgrades. Shannon offers practical advice for planners at different stages of their business and encourages them to take a strategic approach to website design.
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| 19 Jun 2024 | 046: Lesley Brickman of The One Gown | 00:51:17 | |
Today's guest is Lesley Brickman of The One Gown based in Southern California.
Lesley is a luxury bridal stylist who is committed to helping her clients look and feel their best for life's most special moments. She works with clients across the globe to define, refine, and execute their vision for their day. Lesley's mission is to educate, empower, and serve her clients, always leading with joy.
And an absolute joy she is to work with and have on your team. I have now worked with Lesley on two weddings and had very different clients, but in both cases, I can't imagine the day being such a success without her.
In this episode, we talk about her passion for pretty dresses and how her previous careers led her to really build the stepping stones to circle back to what she was most passionate about, and that's wedding styling. We also talk about:
Connect with Lesley
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This episode is supported by Planner Life Academy. In case you didn't know, we created Planner Life Academy for planners to have the education, tools and resources we wish we had. For me, I love sharing all the tips, tools and insight into all the little ways you can provide an amazing experience for your couples, their family and friends. I think one of the best places to really make sure you are making a great first impression is at the rehearsal. For so many planners, the ceremony rehearsal is something that is stressfull and annoying, but I love it! And I think with the right script you will enjoy it too. So I created a free rehearsal audio recording where I walk you through exactly how I run a ceremony rehearsal. So you can have my tried and true process to create your own rehearsal script allowing you to start every wedding with confidence and making a great impression. Get the rehearsal recording HERE and master your rehearsal process today. Connect with Heather
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| 23 Feb 2021 | 025: Real Expert: Kinsey Roberts of the She Creates Business Podcast and Co-Owner of Aspen Heights | 01:03:20 | |
Hey planners! Are you looking for some inspiration to amp up your marketing efforts in 2021? Look no further as we brought on a marketing expert, fellow podcaster and co-owner of wedding venue, Vista View Events, Kinsey Roberts. In this episode, Kinsey explores some of the best marketing tips for spreading the word about your wedding business.
What’s in this episode: What brought her from marketing to opening her wedding venue and consulting in the wedding industry Her experience of running a business in a smaller market area How she’s been making her business more of a “destination” The 3 ways she’s spread the word about her venue Why you need a word of mouth marketing strategy Kinsey’s 3 favorite marketing books for entrepreneurs
For full show notes, resources, links and to download the transcript head to http://plannerlifeacademy.com/episodes-and-show-notes/episode-25
Today’s sponsor for the Planner Life Podcast is Honeybook. Honeybook and LVL go way back, and that’s because we were one of their first beta users. Honeybook is an online business management tool that organizes client communication, bookings, contracts, invoices and so much more - all in one place. They’re offering listeners of the Planner Life Podcast 50% off your first year. That’s a savings of $200 when you visit http://share.honeybook.com/lvlacademy. Membership options are flexible and this promotion applies whether you pay monthly or annually so simplify your to-do list and stay in control with Honeybook.
Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy. | |||
| 03 Jul 2024 | 048: Brandon Kidd | 00:58:20 | |
Today's guest is a dear friend, longtime supporter of Planner Life Academy, and my wedding photographer, the one and only Brandon Kidd.
Brandon is a destination wedding photographer, co -founder of Chasing Stone, and a business coach to creative entrepreneurs. He has been named among the top photographers in the world, serving the wedding industry for over 20 years. Brandon has photographed over 600 weddings throughout 65 countries, and he brings a wide array of professional and personal experiences to each and every wedding he serves.
As we share in this episode, we met very early on in both of our careers and have had the good fortune of working together more times than I can count.
In this episode, we talk about his early love for capturing moments and family trips, how he got into catering and that exposed him to the world of weddings, how his desire to connect with people led him to take it full time, and how he lucked out and has the very best business partner, second tutor, and wife, Kristin.
In this episode we also talk about:
Connect with Brandon Kidd Photography Connect with Brandon Kidd Coaching Connect with Chasing Stone
This episode is supported by Planner Life Academy. In case you didn't know, we created Planner Life Academy for planners to have the education, tools and resources we wish we had. For me, I love sharing all the tips, tools and insight into all the little ways you can provide an amazing experience for your couples, their family and friends. I think one of the best places to really make sure you are making a great first impression is at the rehearsal. For so many planners, the ceremony rehearsal is something that is stressfull and annoying, but I love it! And I think with the right script you will enjoy it too. So I created a free rehearsal audio recording where I walk you through exactly how I run a ceremony rehearsal. So you can have my tried and true process to create your own rehearsal script allowing you to start every wedding with confidence and making a great impression. Get the rehearsal recording today : FREE Rehearsal Recording
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| 11 Sep 2024 | 056: Alison Bryan Destinations | 00:55:22 | |
My next guest is Alison Lesser Keck. Alison and her husband Bryan are the owners and brilliant minds behind Alison-Bryan Destinations. Alison is a San Francisco and Santa Barbara native who has produced over 400 weddings, from exquisite gatherings in private estates to massive weekends to week long productions in destinations globally. Alison and Bryan have been recognized by Vogue, Harper's Bazaar, Brides, Over the Moon, and Elle Magazine as one of the top wedding planners in the world. In this episode, Alison and I discuss how she and Bryan got an early start in five -star hospitality that really set them on a path for luxury -experienced focused weddings. We talk about the importance of building strong relationships, how destination weddings require a passion for travel and logistics, how having systems in place is essential for scaling a wedding planning business. We talk about how faking it till you make it is actually terrible advice and how important it is to set boundaries and take care of your own wellbeing to avoid burnout. We talk about how many years of experience reinforces our belief that trust and connections with clients are absolutely imperative to create unique and personalized experiences. In this episode:
Favorite takeaways:
Connect with Alison-Bryan Destinations
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| 12 Jan 2021 | 022: Real Talk: Happy New Year | 00:48:18 | |
Hey planners! Happy new year. Can you believe we made it through 2020? It was an unexpected and crazy year. In this episode, we’re chatting about some of the reflections we had over the year and the first season of the Planner Life Podcast. You’ll hear our highs, lows and some of the biggest challenges we faced in 2020. We also take a look forward at what's to come in 2021 in our business, podcast and personal lives.
What’s in this episode:
Links: The Best in Wedding Planner Education
This episode of the Planner Life Podcast is brought to you by Your Legal BFF. One important part of your wedding planning business is having professionally drafted contracts that protect you and your business while helping clients feel secure about investing in you. Going to a lawyer can be intimidating and expensive, that’s why we’re proud partners of Your Legal BFF, your go-to legal bestie. They offer customizable contract templates specifically for the wedding industry. Head to yourlegalbff.com and use the code: Plannerlife to save 15% off your choice of select templates.
Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy. | |||
| 30 Jun 2020 | 004: Real Planner: Victoria Holland of Victoria Ann Events | 00:43:32 | |
Hey planners! It’s our absolute pleasure to introduce you to today’s guest, Victoria Holland of Victoria Ann Events. Victoria plans and designs events for couples who are looking to infuse every ounce of their personality into their wedding day. In this episode, Victoria shares her experience of getting into the events industry, freelancing for event companies and eventually starting her own wedding planning business. She and Heather chat about everything she’s learned from her last 5 years in business including how she gained more referrals, who her ideal clients are, how she uses Instagram to connect to couples and so much more!
What’s in this episode:
About Victoria: Growing up, my mother had a dinner party for just about everything. She would make name cards, put out her best china, let me help her pick flowers, and always cook something spectacular. She taught me, “Presentation is everything.” Long-story-short, the attention to detail, organization and joy that give me my knack for event-planning are in my blood (because truly, I got it from my Mama). My whole life I’ve had a passion for all the elements that make events experiences. Beyond that, I’ve always been told that I throw a really effing fun party, so I decided to leave my career in hospitality and pursue event-planning for real.
What I’m told draws many of my clients to me is my eye for the details, understanding of who they are, and calm attitude even when things get crazy. What keeps me so fulfilled is my relationships with my clients themselves. Nothing makes me happier than working with a couple to make a vision come to life and genuinely having fun all along the way.
Connect with Victoria: Website | Instagram | Facebook | Pinterest
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| 10 Apr 2024 | 037: My Wild Wedding Story | 01:07:35 | |
Hi Planners! Join Heather is joined by her husband, Jeff Olsen for a personal espisode where they share their story. From their first date, to planning the proposal and how they two had similar challenges to so many of Heather's clients. Listen as they share their planning experience, their roles in planning and how they were not at all prepared for the plot twist that happend just two days before their wedding. How this last minute change in venue was less than ideal and how the indcredible team handled it so incredibly well. Spoiler alert- it was a happy ending. You won't want to miss this episode! Special thanks to the following people who jumped into action, helped shift the plans and made the Olsen Wedding the best day ever. Lorely Meza - Best friend, Maid of Honor, Stylist, Vibe Keeper, Reader Alycia - Sister, Maid of Honor Courtney Heath - Lead Coordinator Superstar Lindsay Ferguson - guest turned set up support Karen & Sydnee of Blissfully Styled - Coordination Dream team Tavi of Hun Events - Coordination Dream Team Brandon & Kristen Kidd - Photography Shannon of Hoo Films - Video Jaclyne of Heavenly Blooms - Floral Design Erica of 1011 Makeup and Hair, Jaclyn Patricia Hair, Danielle Katherine Makeup - Beauty Team Stacy Williams and Signature Party Rentals Ventura Rentals Carly and Theoni Collection Amber and Amber Event Production Christine of Project Watermark Heidi of Heidi Davidson Design Chad and Cocktail Concierge Meg and Made by Meg Catering- Heather's favorite cookies Maria of Grace & Honey Cakes Chris Wooley - Musician DJ Angel the Giant Twist Churro Truck Pixster Photobooth Major Event Trailers Establos Meat Market And a very special thank you to 430 Venue for being the very best plan B! Be sure to check out @plannerlifepodcast on instagram for more photos and videos from the wedding planning and wedding day! | |||
| 12 Jun 2024 | 045: Alexa Kritis Events | 00:43:11 | |
Today's guest is Alexa Kritis, owner of Alexa Kritis Events in Tampa, Florida.
Born and raised in New York, Alexa found her passion for weddings at a very early age, already working in the wedding industry in high school. After earning her degree in management and event planning from Lim College in New York City, she accepted a position as a wedding coordinator at a luxury hotel which required that she make the big and exciting move from the Big Apple to the Sunshine State. With vast experience gained from being on the venue and catering side of events, she felt confident she could plan and design events on her own. So Alexa Kritis Events was born. Early on in her business, Alexa dove into education and in learning everything she could. We met when she attended Planner Life Academy back in 2014. She joined us again a couple years later.
Alexa has always been a great part of the Planner Life community and an incredible supporter of Academy. So fun to have her on the podcast today. Something unique and definitely something we dive into in this episode is how Alexa created a freelancing brand to support large scale weddings and luxury wedding planners around the world.
It was through that experience she gained the insight, expertise, and importantly, the confidence to continue to build her own business. Alexa Kritis Events has been featured in Brides, Modern Luxury Weddings, 100 Layer Cake, Carats & Cake, and more.
In this episode we talk about:
- Discussing the journey and hustle in the wedding planning industry - Alexa’s Freelancing Experiences - The Importance of Hustle and Hard Work - Importance of continuous effort and visibility - Networking and proactive outreach as crucial elements - Leveraging successful collaborations for credibility - Overcoming skepticism and proving credibility through quality work - Learning and Growing Through Freelancing - Working with different teams and adapting to new environments - Combining freelancing experience with personal business growth - Importance of charging appropriately for services - Ensuring comprehensive staffing to maintain event quality - Collaboration and Support in the Industry - Building a strong network for event support - Planning financially for additional staffing needs - Educational and Networking Events - Importance of setting goals for attending events like Engage - Importance of kindness and respect in professional relationships - Learning from various stages of business growth - Using events for networking and building trust - Importance of strategic planning and continuous effort
Tune in to hear Alexa Kritis share her journey from New York to Florida, her insights into the wedding planning industry, and practical advice for aspiring event planners.
Connect with Alexa
This episode is supported by Planner Life Academy. In case you didn't know, we created Planner Life Academy for planners to have the education, tools, and resources we wish that we had when we got started. For me, I love sharing all the tips, tools, and insight into all the little ways you can provide an amazing experience for your couple, their family, and friends. I think one of the best places to really make sure you're making a great first impression is at the rehearsal. For so many planners, the ceremony rehearsal is something that is stressful and annoying, but I love it. And I think with the right script, you'll enjoy it too. So I created a free rehearsal audio recording where I walk you through exactly how I run a ceremony rehearsal. So you can have my tried and true process to create your own rehearsal script, allowing you to start every wedding with confidence and making a great impression.
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| 10 Aug 2021 | 034: Real Planner: Renee Dalo of Moxie Bright Events | 01:03:52 | |
Hey planners! In this episode, Heather is joined by Renee Dalo of Moxie Bright Events and the Talk with Renee Dalo Podcast. Renee shares her perspective of falling into the wedding industry and her first memories as a wedding planner. She talks about the importance of networking and even how rejection helped her career as a wedding planner. You’ll hear about why you should get more involved in the industry as a planner, how she got into leadership positions within the industry and the major turning point that led her to shift her business model and charge more for her services.
What’s in this episode: Renee’s childhood and how that shaped her into who she is today How she got into the wedding planning industry after her own wedding Her process of starting her business How her mentor helped her with her business name Her first “real wedding” client experience The biggest hurdles she had in her early years of business How rejection aided her career How an in person workshop changed everything Her approach to the industry & networking The turning point where she shifted her business model Her involvement in the wedding industry How she got into leadership positions in the wedding industry
This episode of the Planner Life Podcast is brought to you by Your Legal BFF. One important part of your wedding planning business is having professionally drafted contracts that protect you and your business while helping clients feel secure about investing in you. Going to a lawyer can be intimidating and expensive, that’s why we’re proud partners of Your Legal BFF, your go-to legal bestie. They offer customizable contract templates specifically for the wedding industry. Head to yourlegalbff.com and use the code: Plannerlife to save 15% off your choice of select templates.
For full show notes, resources, links and to download the transcript head to http://plannerlifeacademy.com/episodes-and-show-notes/episode-34-real-planner-renee-dalo-of-moxie-bright-events
Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @plannerlifeacademy. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at https://www.plannerlifeacademy.com/. | |||
| 29 May 2024 | 043: Kelsey Rae Designs | 00:52:59 | |
Today's guest is Kelsey Rae Angelotti, owner and creative director at Kelsey Ray Designs. Kelsey got her degree in business from Vanguard University and landed her first job out of college at Ponte Winery in Temecula, California. After a move to Greenwich, Connecticut, it was there that she got a job doing social media for a luxury hotel group in South America and Italy. And she was encouraged to launch her own company, Kelsey Ray Designs, on the side. Over the years, she's built a large team and then scaled it back to focus on more full -service planning and design. Kelsey moved across the country from Southern California to Nashville, Tennessee, where she grew her business there and into other destinations. Kelsey Ray Designs has been published over 50 times in some of the largest publications, including People Magazine, Brides, Huffington Post, Style Me Pretty, Green Wedding Shoes, 100 Layer Cake, Wedding Chicks, and more. In this episode, we talk about:
You can connect with Kelsey Rae Designs This episode is supported by ENJI, the easy to use marketing software that helps you create a marketing plan for your business in minutes and empowers you to start making actual progress with the tools you need. I get it, you're a wedding planner, not a marketing expert. Marketing is my least favorite part of being a business owner and all too often it's something I push to the bottom of my to -do list. Luckily, the queen of wedding industry marketing and a long time friend of planner life, created a marketing software specifically for small business owners so we can easily do our own marketing. ENJI handles the hard stuff, like creating a marketing strategy so you know what you need to do. It also helps you actually stay consistent with creating content. One of my favorite things about ENJI's platform is that it also includes an AI copywriter to help ensure my messaging fits my brand and reaches my ideal audience. But my favorite new feature is the social media scheduler that makes it so much faster to create my content and get it scheduled so I don't have to think about it every single day. The best news? ENJI is celebrating their first birthday the entire month of May. Right now, you can get ENJI for only $19 a month for your first year. But don't wait. This offer ends on May 31st. | |||
| 15 Jun 2020 | 002: Getting to Know Lindsay | 00:28:39 | |
In these first few episodes, we wanted to really get into each other’s stories of how we got into the wedding industry. Today you’ll be getting a deeper look into Lindsay. Lindsay is the founder of LVL Weddings and cofounder of Planner Life Academy. She shares a little insight into her childhood, what she wanted to be growing up and the defining moment in her life that shaped who she is today. Lindsay shares the proudest moment of her career, challenges she has faced while growing her business and how she celebrated her own wedding.
What’s in this episode:
Links mentioned:
Today’s episode of the Planner Life Podcast is brought to you by SourcedCo. You wear a lot of hats as a wedding planner. When it comes to building your business, sometimes you have to choose between helping your couples and marketing your business. The ladies at SourcedCo help so you don’t have to make that decision. Each month they design, style and shoot a new gallery of images and videos you need to step up your marketing in less time. Head to SourcedCo.com to learn more about their stock photos. Use code: Plannerlife for 15% off your purchase in the shop or your first three months of your subscription.
Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy. | |||
| 03 Apr 2024 | 036: Nora Sheils of Bridal Bliss & Rock Paper Coin | 00:47:09 | |
Hey planners! In today’s episode, Nora Sheils of Bridal Bliss and Rock Paper Coin joins Heather for a candid conversation on her story, percentage pricing and creating a system to make planners and client’s lives easier. Listen in as she shares how she and her team made the shift to percentage based pricing and never looked back. Plus, you’ll even hear about the inspiration behind her brand Rock Paper Coin that has created an easy to use platform for invoicing in the wedding industry, and the importance of choosing the right tech for your wedding planning business. Find It Fast: Meet Nora (2:26) Nora’s Origin Story (4:20) Growing a Team (9:34) Learning from Experience (12:13) Changes in Business with a Team (13:25) Percentage-Based Pricing (14:57) Qualifying Sales Leads for Percentage-Based Pricing (19:32) Explaining the Difference in Pricing Structures (21:20) Selling Unapologetically (25:30) Entering the Tech Space: Rock Paper Coin (27:04) The Planning Tool Built by Planners (31:10) Moving the Industry Forward with Technology (32:55) Splitting Credit Card Fees (33:44) Venmo Isn’t Professional (37:14) Try Rock Paper Coin (38:08) Software is Powerful & Intuitive (40:25) Learnings from Other Businesses (41:17) Advice for New Planners (43:23) Connect with Nora: instagram.com/bridalblissnw rockpapercoin.com | Use code PLANNERLIFE for 6 months free!
For more on Rock Paper Coin and Planner Life Academy, | |||
| 10 Nov 2020 | 017: Real Expert: Why It Takes Drive and a Little Luck to Build a Business with Janelle Thomson | 00:54:30 | |
Hey planners! If you’ve been looking for a little inspiration for building your business then you’re in for a treat! This episode is jam-packed with great advice from florist and educator for creative entrepreneurs, Janelle Thomson. Janelle dives into how she got her start in the wedding industry and how she started Lavenders Floral after someone took a chance on her and gave her a big opportunity to take over their existing floral business. In this episode, she talks about that journey and how she went from being a yes woman to learning when she should say “no”. She shares so much wisdom on collaborating with other industry professionals, knowing your numbers and what specific things in her business helped to drive her business to success.
What’s in this episode:
About Janelle:
Connect with Janelle: Tono + co | Instagram | Facebook | Pinterest
Links: What the Heck Is EOS?: A Complete Guide for Employees in Companies Running on EOS
Today’s sponsor for the Planner Life Podcast is Honeybook. Honeybook and LVL go way back, and that’s because we were one of their first beta users. Honeybook is an online business management tool that organizes client communication, bookings, contracts, invoices and so much more - all in one place. They’re offering listeners of the Planner Life Podcast 50% off your first year. That’s a savings of $200 when you visit http://share.honeybook.com/lvlacademy. Membership options are flexible and this promotion applies whether you pay monthly or annually so simplify your to-do list and stay in control with Honeybook.
Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy. | |||
| 18 Sep 2024 | 057: Katie Webb Brundige of Intertwined Inc. | 00:50:16 | |
Meet my next guest, Katie Webb Brundige of the powerhouse company, Intertwined Inc. Katie brings a wealth of experience to the table as an entrepreneur with 18 plus years of experience in hospitality, events and design. She specializes in full service luxury event planning, overseeing everything from production and curated design to vendor coordination and executing multi -day experiences. Her keen eye for refined aesthetics and unwavering attention to detail allows for her to craft unique spaces and creative displays for weddings, galas, and charity functions locally, nationally, and worldwide. She received her bachelor's degree in hospitality and tourism management with an emphasis in event management from San Diego State University. Postgraduate, she served as a meeting coordinator in planning events for three Fortune 500 companies. Currently, she's the co -founder of Intertwined Inc., which consists of brands Intertwined Events, Become Intertwined, Reserve, and RadCamp, which is an incredible nonprofit that supports those with developmental disabilities. As planners with a similar career timeline in the same Orange County market, I've had the pleasure of a front row seat to the impressive company Katie and her business partner, Megan, have built. If you're a planner really wanting to build a strong brand, a strong reputation, and a big team, here is someone you should definitely look up to. I'm honored to call her a colleague, a peer, and a friend. In this episode we discuss:
Connect with Katie
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| 24 Nov 2020 | 018: Real Planner: Jenni Thye of Imoni Events | 01:00:47 | |
Hey planners! Today I am talking to Arizona based wedding planner, Jennifer Thye. Jenni started her career in the wedding industry after needing a change from her job as a teacher. In this episode, we talk about how she fell into wedding planning and some of the mindset shifts she had to make when starting out. She shares some big takeaways on setting your prices and knowing your numbers. Jennifer gives insight into how she ended up hiring a former client and why she eventually brought her on as a business partner. You’ll hear tips on making your financial goals, her advice for starting out in this industry and so much more! What’s in this episode:
About Jenni:Jenni is known not only for her high-touch, interactive customer service and her wedding design expertise but also for being incredibly down-to-earth. Grab a cup of coffee and pull up a chair, Jenni is happy to sit and chat - just like you’ve been friends forever. This proud Arizona native earned both a Bachelor’s Degree and a Master’s Degree at local Arizona universities. She enjoys traveling and sharing her wealth of event planning knowledge at conventions and other events throughout the country. When Jenni isn’t working, she looks forward to playing with her kids, reading historical fiction, or even cozying up on the couch for a movie on those rare rainy Arizona days. Connect with Jenni and Imoni Events:
Today’s episode of the Planner Life Podcast is brought to you by SourcedCo. You wear a lot of hats as a wedding planner. When it comes to building your business, sometimes you have to choose between helping your couples and marketing your business. The ladies at SourcedCo help so you don’t have to make that decision. Each month they design, style and shoot a new gallery of images and videos you need to step up your marketing in less time. Head to SourcedCo.com to learn more about their stock photos. Use code: Plannerlife for 15% off your purchase in the shop or your first three months of your subscription. Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy. | |||
| 23 Mar 2021 | 027: Real Expert: Lisa Anhaiser of LBL Event Rentals | 00:49:52 | |
Hey planners! Have you ever considered the thought that one day you might want to sell your business? Lisa Anhaiser is the founder of LBL Event Rentals, a wedding event rental company based out of Houston, TX. She shared her experience with being a part of Goldman Sachs’s small business program, what she learned and all of her biggest takeaways.
What’s in this episode:
Lisa’s experience in the wedding industry What you need to think about in your business on an ongoing basis What you should think about when starting a business Her advice on preparing your business to potentially sell later on What Lisa’s process was to think about the future of her business Her advice on selling a service-based business
For full show notes, resources, links and to download the transcript head to http://plannerlifeacademy.com/episodes-and-show-notes/episode-27
Today’s sponsor for the Planner Life Podcast is Honeybook. Honeybook and LVL go way back, and that’s because we were one of their first beta users. Honeybook is an online business management tool that organizes client communication, bookings, contracts, invoices and so much more - all in one place. They’re offering listeners of the Planner Life Podcast 50% off your first year. That’s a savings of $200 when you visit http://share.honeybook.com/lvlacademy. Membership options are flexible and this promotion applies whether you pay monthly or annually so simplify your to-do list and stay in control with Honeybook.
Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy: https://plannerlifeacademy.com/ | |||
| 01 May 2024 | 040: Steven Greitzer of Provenance | 00:46:42 | |
On today's episode, Heather Hoesch Olsen, interviews Steven Greitzer, who is the founder and CEO of Provenance. After officiating weddings for years and feeling frustrated and shocked by the lack of resources for couples and their first time officiants, he founded Provenance in 2021 to modernize ceremony design. Today, tens of thousands of wedding planners, couples, officiants, bridal party, and other toast givers used Provenance's suite of tools to craft meaningful and personalized wedding ceremony scripts, vows, and toasts for modern day weddings. In this episode, they talk about Stephen's entrepreneurial journey, his experience in tech, and how a wild ride at one tech company led him to rethink his vision and his future. You'll hear how much Heather loves the Providence tools and how you can use them to provide additional value for your clients and ensure every part of their wedding is well planned. In this episode, hear more about:
Connect with Provenance: Listeners can get 20% off our subscription to help clients write personalized and impressive ceremonies, vows, and toasts with code PLA20. | |||
| 18 Aug 2020 | 011: Real Planner: Kimberly Rhodes of Hitched Events | 00:50:51 | |
Hey planners! Today you’ll be hearing from Kimberly Rhodes of Hitched Events. Kimberly got into the marketing and event management industry early on in her career. After having her own wedding, she had the idea of becoming a wedding planner. In this episode, we talk about the first steps to take as a wedding planner (you may be surprised but it isn’t necessarily finding your first client!) She talks about why she made the move back to Texas to start her company, how she quickly learned to charge her worth and why she decided to scale back on the number of weddings she did per year. You’ll hear her advice for making shifts in your business as you learn what you do and don’t love, how building community has helped her and the process of starting her podcast, This Week in Weddings. What’s in this episode:
About Kimberly: With more than 20 years of event planning experience, ranging from corporate conferences to non-profit galas, Kimberly Rhodes found her love for weddings while planning her own in 2011. Now in its ninth year, her award-winning event planning company Hitched Events focuses on beautifully-detailed weddings and other celebratory events in the Dallas area. Kimberly is also the current President of the Dallas-Fort Worth Chapter of the National Association of Catering & Events. In 2016, Kimberly launched This Week in Weddings, one of the first wedding industry podcasts for entrepreneurs, now enjoyed by event professionals all over the world. Connect with Kimberly at Hitched Events: This Week in Weddings This episode of the Planner Life Podcast is brought to you by Your Legal BFF. One important part of your wedding planning business is having professionally drafted contracts that protect you and your business while helping clients feel secure about investing in you. Going to a lawyer can be intimidating and expensive, that’s why we’re proud partners of Your Legal BFF, your go-to legal bestie. They offer customizable contract templates specifically for the wedding industry. Head to yourlegalbff.com and use the code: Plannerlife to save 15% off your choice of select templates.
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| 26 Jun 2024 | 047: Ann Koppuzha of Powerhouse Legal | 00:41:31 | |
Today's guest is Ann Koppuzha of Powerhouse Legal. With a decade of legal experience at top law firms and the Department of Justice, Ann is dedicated to ensuring your contracts are top notch and echo your unique story so you can book clients faster. Legal questions are always something I get from planners in all phases of their business. So I'm so excited to have had the opportunity to ask some of your most pressing questions. In this episode, we talk about client contracts, how to best protect your business. We talk about reviewing venue and vendor contracts, as well as the common mistakes we see. Anytime we're talking with an attorney, we have to keep it a little bit broad. So we got to cover so much in this episode. We discuss:
Connect with Ann Use code WEDDINGPRO10 for 10% off contract templates.
Today's episode is brought to you by the Planner Life Academy online course. What is the most important thing to do when you want to become a successful wedding planner? Whether you're just starting out or you're ready to level up, these questions constantly creep in. How can I charge more? How do I book more clients? How can I do this better? This must not be this hard. Everybody else seems to be doing better than me. I've been there. And I've learned so many things the hard way so that you don't have to. The thing is, the path to overcoming doubt is different for everyone, and you can't Google your way to success. I have done over 900 weddings and events, and I've learned so many ways to improve my customer experience, organization, design skills, and wedding day process. And after years of hosting in -person workshops for planners, we created an online course so planners can learn what they need to succeed from the comfort of their own home. If you want to do this, you can, and we're here to show you how. And this just isn't any wedding planner certification. It's everything I have learned over the last 20 years poured into an easy to learn online course that will teach you how to start your business, implement processes. How to create templates, how to guide your clients through each and every step of planning, how to be a great leader, and more importantly, how to build a great reputation so that you can build a sustainable wedding business. The Planner Life Academy online course is 45 topics, over 16 hours of video lessons, and all of our templates to help you make immediate upgrades to your business. Friend, please stop doubting that you have what it takes to succeed. Get everything you need to build your career as a professional wedding planner. Visit plannerlifeacademy.com to start today.
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| 02 Oct 2024 | 059: Reagan Kerr | 00:48:51 | |
My next guest is Reagan Kerr of Reagan Events. With years of experience managing luxury events worldwide, Regan accepted her first client in 2012 and Reagan Events was born. Today, Reagan leads the firm as creative director and executive producer and is involved in the overall management of each event. She plays an integral role in the design origination and curates vendor teams for each client. Reagan believes no dream is too big or detail too small. She appreciates thoughtful design and impeccable service. Reagan's greatest inspiration stems from the love she sees in others. She strives to create beautifully tailored memories worthy of the milestone being celebrated and is deeply fulfilled watching the joy of her clients as they live the experience she has shaped for them. Reagan is the sweetest, most open, and as you'll learn, highly experienced planner. She's easy to talk with, learn from, and I'm honored to call her a new friend. In this episode, we talk about how a professor in college gave Reagan perfectly timed advice, how she worked in smaller industry jobs to get more experience, and then landed a job with a big planner that helped her build her experience and confidence to start her own company. Over the years, life and business have changed for Reagan, and she shares insight into pushing forward, even when it's hard, setting boundaries, and chasing your dreams. In this episode:
Connect with Reagan Events And listen to her podcast Wine Me Dine Me
This episode is supported by Planner Life Academy. In case you didn't know, we created Planner Life Academy for planners to have the education, tools and resources we wish we had. For me, I love sharing all the tips, tools and insight into all the little ways you can provide an amazing experience for your couples, their family and friends. I think one of the best places to really make sure you are making a great first impression is at the rehearsal. For so many planners, the ceremony rehearsal is something that is stressful and annoying, but I love it! And I think with the right script you will enjoy it too. So I created a free rehearsal audio recording where I walk you through exactly how I run a ceremony rehearsal. So you can have my tried and true process to create your own rehearsal script allowing you to start every wedding with confidence and making a great impression. Get the rehearsal recording today : FREE Rehearsal Recording | |||
| 08 Jun 2021 | 032: Real Expert: Sobrina Pies of Flodesk | 00:25:08 | |
Hey planners! I’m sure you know that you should have an email marketing strategy but you might be unsure of what you should be sending, how to go about creating a strategy, the list goes on. In this episode, we brought on the Head of Marketing at Flodesk, Sobrina Pies. Sobrina gives insight into why email marketing is an important tool for wedding planners, how you can use it for your wedding planning business along with tips for creating community through emails. What’s in this episode: How Sobrina ended up working at Flodesk What Flodesk does for small business owners and creative entrepreneurs Why email marketing is essential for businesses How wedding planners can leverage email marketing Why you should focus on email marketing just as much as social media How engagement levels and reach differ in email marketing vs. social Her 2 tips for creating a community through email marketing How to create an email marketing strategy Why you should pay attention to the aesthetics of your emails (and how they make it easy) All about Flodesk University For full show notes, resources, links and to download the transcript head to http://plannerlifeacademy.com/episodes-and-show-notes/episode-32 This episode of the Planner Life Podcast is brought to you by Your Legal BFF. One important part of your wedding planning business is having professionally drafted contracts that protect you and your business while helping clients feel secure about investing in you. Going to a lawyer can be intimidating and expensive, that’s why we’re proud partners of Your Legal BFF, your go-to legal bestie. They offer customizable contract templates specifically for the wedding industry. Head to yourlegalbff.com and use the code: Plannerlife to save 15% off your choice of select templates. Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy: https://plannerlifeacademy.com/ | |||
| 09 Mar 2021 | 026: Real Talk: Revamping Your Lists After COVID | 00:28:58 | |
Hey planners! Does this year have you feeling like you’re learning to plan all over again? Don’t worry, you’re not alone! There have been so many changes during the pandemic with vendors, pricing, who works where and it can all be pretty overwhelming. In this episode, we’re discussing what you can do to make sure you’re in the know of what’s going on in the industry in your market.
What’s in this episode: How everything seems different in 2021 The hardest thing about planning during COVID What you need to relearn about who is who and what they’re offering Why a planner is more important than ever How companies offerings have shifted Pricing shifts that have occurred over the last year Referral sources to reach back out to
For full show notes, resources, links and to download the transcript head to http://plannerlifeacademy.com/episodes-and-show-notes/episode-26
Today’s sponsor for the Planner Life Podcast is Honeybook. Honeybook and LVL go way back, and that’s because we were one of their first beta users. Honeybook is an online business management tool that organizes client communication, bookings, contracts, invoices and so much more - all in one place. They’re offering listeners of the Planner Life Podcast 50% off your first year. That’s a savings of $200 when you visit http://share.honeybook.com/lvlacademy. Membership options are flexible and this promotion applies whether you pay monthly or annually so simplify your to-do list and stay in control with Honeybook.
Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy. | |||
| 25 Sep 2024 | 058: Adrienna McDermott of Ava & The Bee | 00:38:06 | |
My next guest is Adrienna McDermott of Ava And The Bee. As a former wedding professional and current agency owner who has served over 250 vendors around the world, Adrienna is a sought-after thought leader in the world of wedding marketing and strategy. After spending many years as a bridal boutique owner, wedding planner, and florist, she intimately understands the challenges that vendors face in the always-changing digital world and how important it is to stand out from the rest. Ava & the Bee, is the in-house marketing studio for wedding professionals ready for inclusive, results-driven marketing that creates freedom in their business and cultivates a client connection and experience before they even speak with you. In this episode Adrienna shares her story and how she got an early start by leaping into a wedding business and partnership. She shares how an impactful moment in her life led her to shift gears and how Ava and the Bee was born. As I am sure you can tell by the guests we have on here, I love experts that are or were formerly planners. I think it’s so helpful for us all to hear their stories and to learn from experts that really understand the unique struggles the wedding industry faces so you have solutions to those challenges as well as the advice and insight into how to improve your business strategies. In this episode:
Connect with Ava and the Bee Website | Instagram | Facebook | Pinterest DIY Website & Social Media Audit https://avaandthebee.myflodesk.com/website-audit
Today's episode is brought to you by the Planner Life Academy online course. What is the most important thing to do when you want to become a successful wedding planner? Whether you're just starting out or you're ready to level up, these questions constantly creep in. How can I charge more? How do I book more clients? How can I do this better? This must not be this hard. Everybody else seems to be doing better than me. I've been there. And I've learned so many things the hard way so that you don't have to. The thing is, the path to overcoming doubt is different for everyone, and you can't Google your way to success. I have done over 900 weddings and events, and I've learned so many ways to improve my customer experience, organization, design skills, and wedding day process. And after years of hosting in -person workshops for planners, we created an online course so planners can learn what they need to succeed from the comfort of their own home. If you want to do this, you can, and we're here to show you how. And this just isn't any wedding planner certification. It's everything I have learned over the last 20 years poured into an easy to learn online course that will teach you how to start your business, implement processes. How to create templates, how to guide your clients through each and every step of planning, how to be a great leader, and more importantly, how to build a great reputation so that you can build a sustainable wedding business. The Planner Life Academy online course is 45 topics, over 16 hours of video lessons, and all of our templates to help you make immediate upgrades to your business. Friend, please stop doubting that you have what it takes to succeed. Get everything you need to build your career as a professional wedding planner. Visit plannerlifeacademy.com to start today.
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| 21 Aug 2024 | 054: Ask Me Anything with Karen | 00:55:52 | |
Heather and Karen are back again with an Ask Me Anything episode answering your most pressing questions. In this episode we answer the following questions from planners:
Thank you to everyone for submitting your questions! Want to submit your questions?! We would love to continue the conversation on our next ask my anything episode. Feel free to DM me on @plannerlifepodcast on Instagram or Email hello@plannerlifeacademy.com
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| 17 Jul 2024 | 049: Jaime Kostechko of Wild Heart Events | 01:03:16 | |
Today's guest is Jaime Kostechko of Wild Heart Events. Known for her fun and creative designs, Jamie and the Wild Heart Events team are based in Santa Barbara, California and produce weddings locally and worldwide. Jaime loves globally influenced designs inspired by rustic fincas, australian architecture, moroccan textiles, jungalow living, bohemian chic and urban punk.
Jaime has her Bachelors degree from UCSB in Sociology, forging her path handling events and décor within the hospitality and wedding industries since 2008. Growing up immersed in interior design and with a background in restaurant management, Jaime layers color, pattern and texture with experiential moments to create unforgettable celebrations full of trend-setting details. She is one of the leading modern event designers with features in People magazine, Vogue, Domino, Martha Stewart, Brides, Green Wedding Shoes and more.
Wild Heart Events has been named a top planner and designer by Brides, Over the Moon, The Wed, Wed Vibes, California Wedding Day and more.
Beyond her work, Jaime believes in living a life based around kindness, authenticity and inclusivity. Jaime loves hosting in her own home alongside her fire captain husband, two sons, and frenchie.
In this Episode, we discuss:
Connect with Jaime | |||
| 08 Dec 2020 | 019: Real Experts: Photographers Joel Serrato and Jose Villa | 01:04:24 | |
Hey planners! We have quite the episode lined up for you with two of the best wedding photographers in the business, Joel Serrato and Jose Villa. In this episode, you’ll get a behind the scenes look at how these two started working together and their experience of shooting high profile celebrity weddings. These two have so much valuable insight into the industry and I just loved how they each shared their perspectives on the episode today around saying “yes” to clients, being a part of a vendor team, making sure the day-of timeline flows smoothly and more!
What’s in this episode:
About Joel: Specializing in huge, complex weddings—“the bigger the better”—and seeking clients who are crazy in love and aren’t afraid to cry, the Harper’s Bazaar published photographer’s nuptials of note include Pat Benatar, Tamera Mowry, Elle Fowler and Adam Housley, to name just a few. “I give my all to my clients. When I’m shooting your wedding, I’m in one thousand percent.”
Connect with Joel:
About Jose: I’m humbled to say that I have been published in many magazines around the world including, Martha Stewart Weddings,Vogue, Harpers Bazaar, Vogue Italia, Vogue Mexico, Vogue Bride Australia, Vogue Bride Japan, Geraldine Magazine, C Weddings, Flutter, The Knot, Instyle Weddings, Inside Weddings, BRIDES, Pacific Weddings, Cosmo Bride, PDN, American Photo, and many more around the world. Named one the the top Wedding Photographers by Martha Stewart Weddings, Harpers Bazaar, Style Me Pretty, and Vogue; one of the top 10 wedding photographers in the world by American Photo Magazine, and one of the most influential photographers of our decade by PDN.
Connect with Jose:
This episode of the Planner Life Podcast is brought to you by Your Legal BFF. One important part of your wedding planning business is having professionally drafted contracts that protect you and your business while helping clients feel secure about investing in you. Going to a lawyer can be intimidating and expensive, that’s why we’re proud partners of Your Legal BFF, your go-to legal bestie. They offer customizable contract templates specifically for the wedding industry. Head to yourlegalbff.com and use the code: Plannerlife to save 15% off your choice of select templates.
Links mentioned:
Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy. | |||
| 14 Jul 2020 | 006: Real Planner: Hannah Campbell-Anderson of Day of Gal | 00:34:52 | |
Hey planners! I am so excited to have on today’s guest, Hannah Campbell-Anderson of Day of Gal. Hannah got into the wedding planning business after being a bridesmaid over 9 times and experiencing over 40 weddings for friends and family! In this episode, Hannah shares how she got into the wedding industry and why she chose to focus on partial coordination services. Hannah gives insight into how she and her team divvy up the workflow and their processes for running Day of Gal. She and Heather talk about creating boundaries with clients, her biggest challenges she’s faced while growing her business and how to avoid the wrong clients early on!
What’s in this episode:
About Hannah: After being a Bridesmaid 9 times, the reader, the wedding singer, the Officiant, and attending over 40 weddings for friends and family, you could say she knew her way around a wedding…Hannah Campbell-Anderson saw one thing missing at almost all of these weddings- a coordinator. A non friend/family member, who knows all the details and major players of the day- from vendors to grandmothers, flower delivery time to the Groom’s favorite cocktail. Someone whose job it is to be your advocate and wrangle the day from beginning to end. Someone you can trust to hand over the reins to- your wedding’s Day of GAL! Connect with Hannah: Website | Instagram | Pinterest
Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy. | |||
| 11 Aug 2020 | 010: Real Talk: Coordination vs. Planning | 00:51:37 | |
Hey planners! As many of you likely know, in the wedding industry there are so many nuances to the words “wedding coordinator” and “wedding planner”. Having these terms clearly defined will help your wedding planning business run much more smoothly as clients will know exactly what to expect. In this episode, we talked about different terms such as “day of coordinator”, “month of coordinator”, “wedding manager”, “wedding planner”, “partial planning”, “full-service planning” and more! This episode will help you to establish boundaries with clients around what’s included in coordination and planning services. We also shared some of our favorite tips for going above and beyond for all of your wedding couples! What’s in this episode:
Today’s episode of the Planner Life Podcast is brought to you by SourcedCo. You wear a lot of hats as a wedding planner. When it comes to building your business, sometimes you have to choose between helping your couples and marketing your business. The ladies at SourcedCo help so you don’t have to make that decision. Each month they design, style and shoot a new gallery of images and videos you need to step up your marketing in less time. Head to SourcedCo.com to learn more about their stock photos. Use code: Plannerlife for 15% off your purchase in the shop or your first three months of your subscription. Links mentioned:
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| 04 Aug 2020 | 009: Real Expert: Getting Your Legal Ducks in a Row with Annette Stepanian of Your Legal BFF | 00:46:14 | |
Hey planners! As you embark on your journey of growing your wedding planning business you’ll definitely want to think about protecting yourself from a legal standpoint. That’s why we brought on Annette Stepanian of Your Legal BFF. Annette helps to simplify a lot of the legal aspects of your business in a way that makes it way less intimidating and easier to understand. In this episode, she shares how she started her company and her perspective on the wedding industry. We chat about the importance of getting the legal aspects of your business squared away, what to look for when hiring legal help and what things you need to consider when starting your wedding planning business. What’s in this episode:
About Annette: Connect with Annette: This episode of the Planner Life Podcast is brought to you by Your Legal BFF. One important part of your wedding planning business is having professionally drafted contracts that protect you and your business while helping clients feel secure about investing in you. Going to a lawyer can be intimidating and expensive, that’s why we’re proud partners of Your Legal BFF, your go-to legal bestie. They offer customizable contract templates specifically for the wedding industry. Head to yourlegalbff.com and use the code: Plannerlife to save 15% off your choice of select templates. Links mentioned: Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy. | |||
| 06 Jun 2024 | 044: Holding It In | 00:16:21 | |
Hi planners, in this episode, I am sharing a very personal story about loss and how timing of life can be really challenging in the wedding industry. How heartbreak and loss happens when it's least expected and often least convenient. How pushing through your own feelings for what is best for your clients is SO HARD and not something I have ever really heard anyone talk about. Please enjoy this brief episode to acknowledge how sometimes you have to hold it all in and you are not alone. Thank you for listening. In loving memory of those we have lost but hold in our hearts always.
For more about Heather and Planner Life Academy visit | |||
| 28 Aug 2024 | 055: Kelley Gilster | 01:02:09 | |
My next guest is Kelley Gilster. Kelley is a cinematographer based in Southern California. She runs 618 studios with her husband, Paul, and this year they celebrate their 14th year in business. Kelley and Paul and I have been fortunate to work together numerous times over the years and really grew up in the industry together. They have supported planner life through speaking and helping produce the online course and testimonials. After over a decade in the industry, Kelley has become an educator alongside her business partner, Taylor Petrinovich, a Napa based videographer over at the Level Up Co. Kelley and Taylor teach photographers and filmmakers how to elevate their businesses to successfully break out the mainstream market and into the luxury wedding market. It was so fun to bring this conversation to the podcast as Kelley and I often chat about the industry, best practices and share insight into what we learned from our events and our education platforms. In this episode, Kelley shares how a specific class in high school set her on this path to wedding filmmaking and how as high school sweethearts and newlyweds, Kelley and Paul have always been a team. I love how Kelley shares how she edited their wedding video and then 618 Studios was born. Kelley gives great perspective on what up and coming video and photo might be learning as they shift to working more with planners. Kelley shares such great insight like advice for planners on educating couples on the deliverables unique to wedding films. She shares when and how you can help set up your video team for success throughout the wedding day. We chat changes in the industry, new trends, and Kelley shares her reason for becoming an educator. In this episode, we discuss:
Connect with Kelley Kelley’s IG | 618 Studios | Level Up Co | Westmade Films 618 Studios Website | Level Up Co Website
This episode is supported by Sunday Muse Design. We know that you are knee-deep in wedding planning chaos, juggling a million details and striving to make every moment perfect. Not to mention trying to navigate and puzzle-piece together overlapping timelines while simultaneously consoling stressed-out clients. Safe to say... you're busy. Here's the thing: Shannon from Sunday Muse Design knows what that feels like. She remembers the whirlwind of coordinating everything down to the tiniest detail. And the one thing that always felt like an extra burden? Managing her own brand and website. Shannon took her love for design and her understanding of the wedding industry and founded Sunday Muse Design. They offer custom web design, brand identity, and SEO services tailored specifically for wedding planners and creatives. They actually understand the challenges you face, and they're here to make your online presence effortless and effective. If you're ready to elevate your brand and website, visit sundaymusedesign.com or find them on Instagram @sundaymusedesign. And be sure to mention that you heard about Sunday Muse Design through the Planner Life Podcast can get 10% off any Sunday Muse Design service booked. | |||
| 08 May 2024 | 041: Ask Me Anything with Heather & Karen | 00:57:20 | |
On today’s episode, Heather & Karen from Blissfully Styled sit down to answer submitted questions from the Planner Life Community. A little bit about the guest co-host today- Karen Sieger owner of Blissfully Styled. Karen is a genuine empath and always game for a celebration. There's nothing Karen loves more than immersing herself in event planning and designing. She is an advocate for her couples, infusing positivity, creating elegant designs obsessing over the tiniest of details. Her mission is to create blissful planning and wedding day experience for her couples and vendor friends alike. These Ask Me Anything episodes are made possible by the community submissions. Where Heather and friends get to tackle your current challenges and your biggest questions. In this episode, they discuss: Karen's Journey:
Planner Life Podcast Community:
Upcoming Workshops and Events:
Your Questions Answered:
Thank you to all the planners who submitted questions! Be sure to submit your questions for our next Ask Me Anything Episode! Submit here.
Ready to sign up for Aisle Planner? Use Code PLANNERLIFE Ready to sign up for Merri? Sign up now
Want to learn more from Heather & Planner Life Academy? Be sure to grab your free rehearsal recording so you can master rehearsals this season.
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| 13 Oct 2020 | 015: Real Talk: Why Starting Is Easy But Succeeding Is Hard | 00:48:59 | |
Hey planners! It seems like anyone and everyone is becoming a wedding planner by just launching an Instagram and getting started. But building a successful wedding planning business isn’t that easy. Do you want to be profitable? Do you want this to be a sustainable business? Do you want this to be your full-time career? If so, you really want to go back to the fundamentals of having things in place like a website, business license, insurance - all of the things you need to run a professional business. In this episode, you’ll hear what you need to have in place to start your wedding planning business and our tips for getting started on the right path.
What’s in this episode:
Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy. | |||
| 27 Oct 2020 | 016: Real Planner: Margaux Fraise of Harmony Creative Studios | 00:52:41 | |
Hey planners! Today I have brought on award-winning boutique wedding planner, Margaux Fraise of Harmony Creative Studios. Margaux is based in Los Angeles and has a really interesting story of overcoming a huge challenge. A few years into her business, she was diagnosed with stage four breast cancer. She tells us about what it was like going through this and the biggest lessons she learned while navigating through it. We talk about the importance of community, getting your legal contracts in order and why you need to set up processes for your business if you want to grow.
What’s in this episode:
About Margaux: Truth be told - I wasn't always a wedding planner. Working from a retail consulting background gives me a unique perspective on events: I know how people instinctively tend to move through spaces, and how they respond to different signs or prompts. I'm more aware of how guests interact with objects or touch and feel things, or why people respond to different textures and textiles. I've studied how language, colors and even shapes affect how people perceive design and value. I use all these tools plus my 10 years in the wedding industry to help build our events to be the best possible version of whatever you have in mind. I live in Santa Monica with my husband Chad and adorable terrier mix Clarence. I'm a SoCal girl born and raised, having lived just about everywhere from Santa Barbara to Temecula.
Connect with Margaux:
Today’s sponsor for the Planner Life Podcast is Honeybook. Honeybook and LVL go way back, and that’s because we were one of their first beta users. Honeybook is an online business management tool that organizes client communication, bookings, contracts, invoices and so much more - all in one place. They’re offering listeners of the Planner Life Podcast 50% off your first year. That’s a savings of $200 when you visit http://share.honeybook.com/lvlacademy. Membership options are flexible and this promotion applies whether you pay monthly or annually so simplify your to-do list and stay in control with Honeybook.
Links mentioned: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Breast Cancer Research Foundation
Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy. | |||
| 27 Mar 2024 | Welcome Back to The Planner Life! | 00:01:58 | |
The Planner Life Podcast, your go-to destination for all things wedding planning and business mastery. Hosted by Heather Hoesch Olsen, a highly experienced wedding planner, industry educator, and your professional friend in the world of weddings. Join Heather every week as she shares her wealth of knowledge and experience gained from over two decades in the wedding industry. With a passion for crafting unforgettable moments and a keen eye for detail, Heather's journey has taken her through every facet of wedding planning imaginable. From intimate gatherings to lavish affairs, from budget-conscious ceremonies to extravagant celebrations, Heather has seen it all. But her expertise extends far beyond just executing flawless events. Heather is on a mission to empower and inspire planners like you to reach new heights in your business. Through candid conversations, expert interviews, and actionable insights, the Planner Life Podcast is your compass for navigating the ever-evolving landscape of the wedding industry. Whether you're a seasoned pro or just starting out, tune in each week to learn, grow, and be inspired. Heather's unique blend of creativity, wisdom, and practical advice will leave you feeling confident and equipped to tackle any challenge that comes your way. So, if you're ready to elevate your skills, build a thriving business, and join a supportive community of like-minded professionals, then the Planner Life Podcast is your must-listen resource. Welcome to the Planner Life! Questions, comments or want to connect with Heather: | |||
| 07 Aug 2024 | 052: Jove Meyer | 01:06:03 | |
Embracing Inclusivity and Creativity with Jove Meyer This week’s guest is Jove Meyer, Jove Meyer, Owner and Creative Director of Jove Meyer Events. Jove is a prominent figure in the wedding planning industry, known for his vibrant and inclusive approach to events. Jove shares his journey from humble beginnings to becoming a celebrated wedding planner, emphasizing the importance of inclusivity, creativity, and authenticity in the wedding industry. Jove Meyer is a true visionary of joy for the spaces we call home and the ones that house life's biggest moments. He crafts a vivid colorful world inspired by his clients who dare to be different. Known for bold colors, patterns and unique designs, Jov's work in events and interiors has been featured in Vogue, Domino, the New York Times, the Magnolia Network and Rachel Ray Magazine.
Harper's Bazaar, Brides and Over the Moon have named him one of the top wedding planners in the world. You may catch Jov on Good Morning America or recently the Today Show, as well as read his new column in The Knot Magazine. We didn't get a chance to talk about it, but Jove is also the host of a popular podcast, Weddings -ish with Jove.
We dive into this more in the episode, but Jove has really set out to build a global design firm antithetical to his conservative and rigid upbringing by encouraging authenticity, celebrating diversity, and empowering marginalized communities. He is a fierce advocate and someone I really look up to. Jove shares about his ally pledge that he requires all creative partners to sign, vowing them to choose love over hate. In this Episode:
"If you have a calling, a passion, if there's a voice telling you to do something, you have to listen to it." - Jove Meyer
Connect with Jove Meyer | |||
| 14 Aug 2024 | 053: Sara Does SEO | 00:51:35 | |
This week’s guest is Sara Dunn of Sara Does SEO.
Sara Dunn is the Wedding SEO Specialist for wedding planners, photographers, venues, and other wedding professionals who want their websites to rank higher on Google.
With a knack for making SEO easy to understand, she’s created a unique Wedding SEO Framework that simplifies what it takes to get your wedding business in front of your dream clients.
Sara has been featured by Honeybook, Special Events, and NACE. She was named a WeddingPro educator for 2023 and has presented to audiences including WeddingPro, WIPA, Wedding MBA, and Two Bright Lights.
In the last year, her framework has helped over 1 million searchers find the wedding pros and advice they’re looking for. If you’re ready to reach rockstar status on Google, Sara’s ready to be your geeky best friend that shows you how it’s done.
I hope you enjoyed this conversation as much as I did. Admittedly, I know very little about SEO and I was so thrilled to be able to speak with Sarah and ask the questions that I've always had. And boy, does she deliver with great advice and action steps for us. It's the kind of episode where I hope you feel more excited about the knowledge rather than overwhelmed about this topic that often is so daunting.
In this episode:
Use code PLANNERLIFE20 for 20% OFF the SEO BOOTCAMP Connect with Sara on Instagram Join Sara’s Free monthly SEO Lunch & Learn: https://saradoesseo.com/learn/ | |||
| 26 Jan 2021 | 023: Real Planner: Andrea Freeman of Andrea Freeman Events | 00:57:02 | |
Hey planners! Do you ever struggle with your mindset? We’ve all been there and getting out of that isn’t always the easiest. That’s why in this episode we had on Andrea Freeman. Andrea is a mindful business coach and peak performance planner along with a wedding planner! She’s worn many hats in her life and knows herself what it’s like to run a wedding planning business. In this episode we talk about mindset growth, taking time for yourself and aligning your business to the life you want.
What’s in this episode:
About Andrea: I started my first business when I was 12, second business at 26, and third business at 31. Professionally trained as an educator and leadership development coach I honed my entrepreneurial skills and scaled my celebrity event planning business to multiple six-figures in annual revenue. Now I’m on a mission to help service-based business owners realign with their purpose, create greater financial freedom, fulfillment, and make a difference in the world. I have worked with clients in the events, holistic lifestyle, tech, and fashion industries to integrate mindset techniques, refine their business models, and scale quickly. Clarity of purpose, increased revenue and sustainable, soulful success are just a few of the benefits my clients experience.
Connect with Andrea: Consulting Website | Wedding Planning Website | Instagram Andrea’s Facebook Group:
Today’s sponsor for the Planner Life Podcast is Honeybook. Honeybook and LVL go way back, and that’s because we were one of their first beta users. Honeybook is an online business management tool that organizes client communication, bookings, contracts, invoices and so much more - all in one place. They’re offering listeners of the Planner Life Podcast 50% off your first year. That’s a savings of $200 when you visit http://share.honeybook.com/lvlacademy. Membership options are flexible and this promotion applies whether you pay monthly or annually so simplify your to-do list and stay in control with Honeybook.
Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy. | |||
| 21 Jul 2020 | 007: Real Talk: Community Over Competition | 00:42:36 | |
Hey planners! We've said it before and we'll say it again... Competition is healthy and can benefit your wedding planning business. We're big believers in the notion of community over competition so we decided to dedicate today's real talk episode to this topic. We discuss our views on community over competition and how to find joy in cheerleading other planners. We explore how to cultivate a community, why you need to find your own lane and how being a good human comes first (then profit will follow!)
What's in this episode:
Today's episode of the Planner Life Podcast is brought to you by SourcedCo. You wear a lot of hats as a wedding planner. When it comes to building your business, sometimes you have to choose between helping your couples and marketing your business. The ladies at SourcedCo help so you don't have to make that decision. Each month they design, style and shoot a new gallery of images and videos you need to step up your marketing in less time. Head to SourcedCo.com to learn more about their stock photos. Use code: Plannerlife for 15% off your purchase in the shop or your first three months of your subscription.
Links mentioned: 005: Real Expert: Natalie Franke of Rising Tide Society
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| 29 Dec 2020 | 021: Real Planner: Candice Sanders of Engaged Events | 00:57:25 | |
Hey planners! I am excited to share this conversation with Candice Sanders, one of the most respected and sought-after wedding planners in Orange County, CA. We constantly get asked the question, “What can I do to get experience in the wedding industry?” Well, Candice will share her journey of how she did just that along with her journey from her corporate wedding and events career to starting her own business in the industry. She shares how she’s built her team, the services she offers her clients and how she sets herself apart through an amazing offboarding experience with her clients.
What’s in this episode:
About Candice : With over 18 years of experience and 600 weddings behind her, the leader of the Engaged team is a true event professional. With a passion for weddings, and a genuine personality, Candice joins her clients along their planning journey and quickly becomes not only a hired vendor, but a friend. Knowing each wedding is unique and each client's vision is original, Candice uses strong communication, honest feedback, organization, and creative suggestions to guide her clients along their planning journey. She is an active member of the wedding community, a master multi-tasker, and a passionate business owner. Candice's first job was at a restaurant where she fell in love with the fast-paced environment and the large private celebrations. While pursuing a public relations degree, she began working as an assistant for one of Orange County's top wedding planners and found her true calling. After college, Candice secured a full-time wedding position at The Newport Beach Marriott Hotel. She served as a Wedding Event Manager and a Senior Catering Sales Executive for more than six years, mastering skills in both sales and service. Always wanting to be an entrepreneur, she resigned from Marriott and launched Engaged Events in 2011. Candice takes a limited number of events each season, focusing on quality service for her clients. She is proud of the mark she has made in the lives of hundreds of couples, and year after year, her passion for the industry continues to grow. Candice is married to Brian and has two children, Brooke and Austin. She loves the beach, Disneyland, a day at the spa, and an awesome concert. Hawaii is her happy place, the Angels are her team, and churros are her favorite treat.
Connect with Candice and Engaged Events: Website | Instagram | Facebook | Pinterest
This episode of the Planner Life Podcast is brought to you by Your Legal BFF. One important part of your wedding planning business is having professionally drafted contracts that protect you and your business while helping clients feel secure about investing in you. Going to a lawyer can be intimidating and expensive, that’s why we’re proud partners of Your Legal BFF, your go-to legal bestie. They offer customizable contract templates specifically for the wedding industry. Head to yourlegalbff.com and use the code: Plannerlife to save 15% off your choice of select templates.
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| 25 Aug 2020 | 012: Real Expert: Jana Williams of Jana Williams Photos | 00:39:26 | |
Hey planners! Are you using social media as a part of your marketing strategy? If not, you might want to consider it as it’s a great tool for getting in front of your ideal client. This is one of the topics we touched on today with Jana Williams. Jana is an international lifestyle photographer and in this episode, she talks about how she leverages Pinterest and other social media tools to reach potential clients. We dive into working with your ideal clients and how they don’t show up overnight. She shares how she’s been doing during the COVID-19 pandemic, how she’s learned to find balance during this season and a little bit about her membership community, The Inspired Club. What’s in this episode:
About Jana: The Knot named Jana Williams one of the top100 most inspiring people in 2017 and she has been featured in Glamour, Brides, People, Grace Ormond and many more luxurious wedding publications but will all of her accomplishments the one thing we love most about Jana is how authentic, real and grounded she is. She often says that photography found her and we are so glad it did. We have had the opportunity to work side by side with Jana on many weddings and we are excited to share her contagious positive spirit with all of you. Connect with Jana: Today’s sponsor for the Planner Life Podcast is Honeybook. Honeybook and LVL go way back, and that’s because we were one of their first beta users. Honeybook is an online business management tool that organizes client communication, bookings, contracts, invoices and so much more - all in one place. They’re offering listeners of the Planner Life Podcast 50% off your first year. That’s a savings of $200 when you visit http://share.honeybook.com/lvlacademy. Membership options are flexible and this promotion applies whether you pay monthly or annually so simplify your to-do list and stay in control with Honeybook. Links mentioned:
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| 24 Jul 2024 | 051: Ashley & Renee of Baciare Events | 00:58:22 | |
In this episode, Heather is joined by Ashley Saffer and Renée Sabo, the founding partners and creative directors of Baciare Events. Baciare Events, (pronounced Buh-CHAR-Eh), is a premier planning and design firm dedicated to creating unforgettable experiences. Through strategic planning, renowned creative designs, and concierge style service, Ashley and Renee are based in New England and always passport ready. Their experience with sought after destinations and connections to talented vendors around the world allowed them to take their clients on an unforgettable planning journey and produce one of a kind milestone celebrations and events. Renée is a true Leo, outgoing, charming and extroverted! She has a creative eye, has a welcoming persona and loves connecting people through networking. Ashley has a cheeky sense of humor, is a logistics queen and she is one of the most positive people you'll meet. She truly goes above and beyond for clients and no detail is ever overlooked. I love getting the opportunity to meet new planners and share unique stories. I think more often than not, we hear about business partners splitting up or moving on. But in this story, we learn that Ashley and Renee each had their own planning companies for years. Then they decided to start a new company together. I love how candid this conversation is about their journey and their partnership. In this episode, we talk about how a wedding planner inspired Renée's story when she was just 15. How hospitality and entrepreneurship was something that was modeled for Ashley and led to her desire to dream big. Renée and Ashley share about their goals for the future, advice for those needing a change. As well as advice for those really struggling with work-life balance. One of my favorite things we discuss is how important it is to really love weddings and to continue to evolve your career as your life and the world continue to change. In this episode we talk about:
Connect with Ashley & Renee of Baciare Events And be sure to check out Renne on The Confetti Hour.
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| 01 Oct 2020 | 014: Real Talk: Insight on Our Workshop | 00:31:29 | |
Hey planners! Today we have a special episode for you where we took a deep dive into what our workshop was like this year. We just recently wrapped up our 10th in-person workshop and in this episode, we shared our takeaways and chatted about the roles that we have for the event, how we pivoted it during COVID and what students learn at our workshops. You’ll hear the feedback we’ve gotten from planners who attended, the number one takeaway of the event for planners and a few of our favorite moments from the workshop!
What’s in this episode:
Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy. | |||
| 09 Feb 2021 | 024: Real Expert: Cindy Novotny of Master Connection Associates | 00:50:15 | |
Hey planners! If you're anything like us then the beginning of the year is when you typically have a freakout moment about needing to book some weddings! After a short moment, we collectively pull it together and remember the advice we’ve gotten from sales expert, Cindy Novotny. Cindy has been branded the radical mentor by thousands of executives around the world. In this episode, she dives into the truth about being a master at sales as a business owner in the wedding industry. She gives her straightforward, no-nonsense advice on how to build a continuous referral stream and become a better salesperson!
What’s in this episode:
Connect with Cindy: Website | Instagram | Facebook
This episode of the Planner Life Podcast is brought to you by Your Legal BFF. One important part of your wedding planning business is having professionally drafted contracts that protect you and your business while helping clients feel secure about investing in you. Going to a lawyer can be intimidating and expensive, that’s why we’re proud partners of Your Legal BFF, your go-to legal bestie. They offer customizable contract templates specifically for the wedding industry. Head to yourlegalbff.com and use the code: Plannerlife to save 15% off your choice of select templates.
Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy. | |||
| 24 Apr 2024 | 039: Jeannie Savage of Details Details | 00:52:45 | |
On today's episode, Heather Hoesch Olsen, interviews Jeannie Young Savage, owner of Details Details. Jeannie has established a reputation of excellent event management and producing original, fresh, and innovative design concepts. With two bachelor's of arts degrees from the University of California Irvine, and over 10 years of hospitality experience, she provides an insider's approach to assembling and managing vendors. Jeannie's creativity and impeccable taste continue to produce elegant, extraordinary, and unforgettable events. With meticulous planning and a passion for perfection, she delivers results that are full of color, texture, and imagination. In this conversation, we talk about Jeannie's start in hotels, how her passion for hospitality led her to create details, details. This conversation is chocked full of great advice, and it's easy to see why Jeannie has had success for so many years, 20 years and counting. In this episode, hear more about:
Connect with Jeannie:
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| 08 Sep 2020 | 013: Real Talk: Destination Weddings | 00:45:08 | |
Hey planners! Have you been dreaming about breaking into the destination wedding market? You’re in luck! Today we had a conversation about what it’s really like to be a destination wedding planner. We had a discussion about Linsday’s experience starting out as a destination wedding planner and she shared a lot of great tips for getting started in a new area. We discussed the first steps you should take when trying to get into a new market, why pricing sometimes varies on a case by case basis and advice for maintaining your presence in a destination market.
What’s in this episode:
Today’s episode of the Planner Life Podcast is brought to you by SourcedCo. You wear a lot of hats as a wedding planner. When it comes to building your business, sometimes you have to choose between helping your couples and marketing your business. The ladies at SourcedCo help so you don’t have to make that decision. Each month they design, style and shoot a new gallery of images and videos you need to step up your marketing in less time. Head to SourcedCo.com to learn more about their stock photos. Use code: Plannerlife for 15% off your purchase in the shop or your first three months of your subscription.
Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy. | |||
| 03 Apr 2024 | 035: Welcome to the Next Chapter | 00:06:56 | |
The Planner Life Podcast is officially back! As we dive back into this podcast, I want to bring you behind the scenes in what has been happening personally and within the Planner Life brand! Listen in as I give you all the details and highlight what you can expect from the Planner Life Podcast! Thank you to each and every one of you who reached out and asked for this podcast to come back! If it wasn’t for you, this episode and the episodes to come wouldn’t have happened. Join me each week! Subscribe on your favorite podcast platform so you will never miss an episode.Keep the conversation going and get more free content, info on upcoming workshops and more over on @plannerlifeacademy and @plannerlifepodcast on Instagram. I love to see your tags and reposts of the episodes you are enjoying! Ready to up level your wedding planning business? There are so many resources available for you at https://www.plannerlifeacademy.com/. Be well and happy planning! xo, Heather
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| 06 Apr 2021 | 028: Real Talk: Never Stop Learning | 01:01:09 | |
Hey planners! One thing that can set you apart in your business is adopting the mentality of “never stop learning”. In this episode, we talk about the importance when it comes to continuous learning, keeping your brain sharp, staying relevant and challenging yourself in new and exciting ways.
What’s in this episode: Why all planners need the mindset of “never stop learning” Tips for entry-level learning and how to find these opportunities How to reflect on mistakes and learn lessons What you can learn from working with mentors How you can use your successes as a learning moment Why you should never stop networking and being inspired by others Reasons why you should seek out new experiences
This episode of the Planner Life Podcast is brought to you by Your Legal BFF. One important part of your wedding planning business is having professionally drafted contracts that protect you and your business while helping clients feel secure about investing in you. Going to a lawyer can be intimidating and expensive, that’s why we’re proud partners of Your Legal BFF, your go-to legal bestie. They offer customizable contract templates specifically for the wedding industry. Head to yourlegalbff.com and use the code: Plannerlife to save 15% off your choice of select templates.
For full show notes, resources, links and to download the transcript head to http://plannerlifeacademy.com/episodes-and-show-notes/episode-28
Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy: https://plannerlifeacademy.com/ | |||
| 28 Jul 2020 | 008: Real Planner: Brooke Keegan of Brooke Keegan Special Events | 00:58:04 | |
Hey planners! Today on the show I am so excited to introduce you to a dear friend and someone we absolutely look up to in the wedding industry, Brooke Keegan. Brooke decided to get into the wedding industry after attending a wedding and seeing firsthand some of the things that went wrong that day. In this episode, she shares how working in different avenues of the wedding industry has helped her to leverage knowledge for her clients. She talks about her experience working for other planners and making the leap into starting her own business. You’ll hear why she ended up launching a sister company, her biggest advice for those who want to break into destination weddings and tips for up and coming wedding planners. What’s in this episode:
Today’s sponsor for the Planner Life Podcast is Honeybook. Honeybook and LVL go way back, and that’s because we were one of their first beta users. Honeybook is an online business management tool that organizes client communication, bookings, contracts, invoices and so much more - all in one place. They’re offering listeners of the Planner Life Podcast 50% off your first year. That’s a savings of $200 when you visit http://share.honeybook.com/lvlacademy. Membership options are flexible and this promotion applies whether you pay monthly or annually so simplify your to-do list and stay in control with Honeybook. About Brooke: Named a top wedding planner by Harper’s Bazaar, she has established a reputation of excellence and consistency for producing unique, beautiful, and innovative events that far leave a lasting impression. A Division 1 volleyball player at San Diego State University, Brooke graduated with dual degrees in Marketing and Management. Prior to running her own business, she pursued a professional career in the hotel and hospitality industry, a combination that gives her an edge when producing top-notch events for world-class clients.
Connect with Brooke: Website | Instagram | Aster & Park
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| 20 Jul 2021 | 033: Real Expert: Tayler Cusick Hollman of Sourced Co. | 00:45:50 | |
Hey planners! Are you ready to elevate your marketing and start speaking to your ideal client? You’re in luck! In this episode, we’re joined by expert marketer and co-founder of Sourced Co., Tayler Cusick Hollman. Sourced Co. is a stock photography membership service that helps wedding professionals marketing their businesses. Tayler shares how she got into this field, her tips for marketing your wedding planning business to your ideal client and tips for leveraging reviews, humanizing your content and so much more! What’s in this episode: How Taylor landed in the wedding industry Why marketing in the wedding industry is unique How to create content that speaks to your ideal client Why humanizing your content is important How to get over the “awkward teenage phase” of your business Why you need to set aside a marketing budget
For full show notes, resources, links and to download the transcript head to http://plannerlifeacademy.com/episodes-and-show-notes/episode-033-real-expert-tayler-cusick-hollman-of-sourced-co
Today’s sponsor for the Planner Life Podcast is Honeybook. Honeybook and LVL go way back, and that’s because we were one of their first beta users. Honeybook is an online business management tool that organizes client communication, bookings, contracts, invoices and so much more - all in one place. They’re offering listeners of the Planner Life Podcast 50% off your first year. That’s a savings of $200 when you visit http://share.honeybook.com/lvlacademy. Membership options are flexible and this promotion applies whether you pay monthly or annually so simplify your to-do list and stay in control with Honeybook.
Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy. | |||
| 11 May 2021 | 030: Real Planner: Valarie Falvey of Kirkbrides Wedding Planning & Design | 00:38:07 | |
Hey planners! Dreaming about scaling your wedding planning business? It can be difficult to even consider this option when it’s just you doing all of the things but in this episode, we talked to someone who's done just that. Valarie Falvey is the founder of Kirkbrides, a wedding planning and design company based out of Ohio. She shares what she did to start scaling her team and how she’s grown it to 6 planners and over 35 team members. We also chat about how she got into entrepreneurship, why she doesn’t focus on planning anymore and what processes she’s set up to help clients have a great experience with her company.
What’s in this episode: What Valarie was like growing up and her journey to entrepreneurship How her internship prepared her for her business What it means to her to be a Kirksbride wedding planner How she learned to work on her business instead of in it Why she stepped away from planning and moved into a different area of her business How she’s scaled her business Hurdles and challenges that wedding planners face What they include in their planning packet What services they offer for clients Her advice for someone who wants to scale their wedding planning business
This episode of the Planner Life Podcast is brought to you by Your Legal BFF. One important part of your wedding planning business is having professionally drafted contracts that protect you and your business while helping clients feel secure about investing in you. Going to a lawyer can be intimidating and expensive, that’s why we’re proud partners of Your Legal BFF, your go-to legal bestie. They offer customizable contract templates specifically for the wedding industry. Head to yourlegalbff.com and use the code: Plannerlife to save 15% off your choice of select templates.
For full show notes, resources, links and to download the transcript head to http://plannerlifeacademy.com/episodes-and-show-notes/episode-30
Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy: https://plannerlifeacademy.com/ | |||
| 25 May 2021 | 031: Real Talk: Get to Know Us Better | 00:46:25 | |
Hey planners! Want to get to know us even more and hear some of our best-kept secrets about being a wedding planner? In this episode, we answer some of our listener's questions about all things running a wedding planning business, what’s going on in our personal lives and so much more. What’s in this episode: How to handle guidelines and vendor differences What you need to know about insurance Percentage vs. flat-fee pricing The hardest part about being a wedding planner How to find opportunities to raise your prices Tips for getting on the same page with your couples
Today’s sponsor for the Planner Life Podcast is Honeybook. Honeybook and LVL go way back, and that’s because we were one of their first beta users. Honeybook is an online business management tool that organizes client communication, bookings, contracts, invoices and so much more - all in one place. They’re offering listeners of the Planner Life Podcast 50% off your first year. That’s a savings of $200 when you visit http://share.honeybook.com/lvlacademy. Membership options are flexible and this promotion applies whether you pay monthly or annually so simplify your to-do list and stay in control with Honeybook.
For full show notes, resources, links and to download the transcript head to http://plannerlifeacademy.com/episodes-and-show-notes/episode-31
Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy: https://plannerlifeacademy.com/ | |||
| 15 Jun 2020 | 001: Welcome to the Planner Life Podcast | 00:09:07 | |
Are you looking to build a successful, thriving wedding planning business? Then you’re in the right place! Welcome to the Planner Life Podcast! We’re your hosts Heather and Lindsay. We’re wedding planners, business partners and educators with more than a decade of experience under our belts. We’re so excited that you’ve decided to take this journey with us because we have so many lessons to share with you to help you thrive in this unique career. You’ll hear real conversations, real advice and real support from us along with other successful wedding planners and guest experts who will help you to grow your wedding planning business. Are you ready?
What’s in this episode:
Today’s sponsor for the Planner Life Podcast is Honeybook. Honeybook and LVL go way back, and that’s because we were one of their first beta users. Honeybook is an online business management tool that organizes client communication, bookings, contracts, invoices and so much more - all in one place. They’re offering listeners of the Planner Life Podcast 50% off your first year. That’s a savings of $200 when you visit http://share.honeybook.com/lvlacademy. Membership options are flexible and this promotion applies whether you pay monthly or annually so simplify your to-do list and stay in control with Honeybook.
Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy. | |||
| 22 Dec 2020 | 020: Real Expert: Megan Robinson of One Hope Wines | 00:30:10 | |
Hey planners! In the spirit of giving this holiday season, we wanted to shed some light on one of our favorite companies, One Hope Wines, a company that brings Napa Valley to your doorstep. I came across One Hope Wines when LVL was in its infant stages and I was so impressed not only with their commitment to high-quality wines but their commitment to the amazing causes they support. That’s why I had on Megan Robinson. In this episode, Megan shares how she got involved with the company and her experience of helping them get more involved in the wedding industry. You’ll hear how you can get involved with One Hope Wines and how they decide on the non-profit organizations they give back to.
What’s in this episode:
Connect with Megan:
Today’s sponsor for the Planner Life Podcast is Honeybook. Honeybook and LVL go way back, and that’s because we were one of their first beta users. Honeybook is an online business management tool that organizes client communication, bookings, contracts, invoices and so much more - all in one place. They’re offering listeners of the Planner Life Podcast 50% off your first year. That’s a savings of $200 when you visit http://share.honeybook.com/lvlacademy. Membership options are flexible and this promotion applies whether you pay monthly or annually so simplify your to-do list and stay in control with Honeybook.
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| 07 Jul 2020 | 005: Real Expert: Natalie Franke of Rising Tide Society | 01:04:11 | |
Hey planners! As you know, we’re huge advocates of the idea of community over competition. Community can be transformative for your wedding planning business in SO many ways. In this episode, we spoke with Lindsay’s idol, Natalie Franke. Natalie is a professional photographer who built a 6-figure business within 5 years and she’s also a co-founder of the Rising Tide Society and the Head of Community at Honeybook. We talk about what led her to create the Rising Tide Society, why she thinks competition isn’t always a bad thing and the biggest mistakes she sees planners making. Natalie also shares some great tips about using TikTok for your wedding planning business and getting vulnerable about what you experience.
What’s in this episode:
About Natalie: Entrepreneur. Community builder. Brain tumor + infertility warrior. Writer. Speaker. Creative.
Connect with Natalie: Honeybook | Rising Tide | Personal Instagram | Rising Tide Society Instagram
Today’s sponsor for the Planner Life Podcast is Honeybook. Honeybook and LVL go way back, and that’s because we were one of their first beta users. Honeybook is an online business management tool that organizes client communication, bookings, contracts, invoices and so much more - all in one place. They’re offering listeners of the Planner Life Podcast 50% off your first year. That’s a savings of $200 when you visit http://share.honeybook.com/lvlacademy. Membership options are flexible and this promotion applies whether you pay monthly or annually so simplify your to-do list and stay in control with Honeybook.
Links mentioned: Start with Why: How Great Leaders Inspire Everyone to Take Action
Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy. | |||
| 24 Jul 2024 | 050: Details Darling | 00:44:30 | |
Today’s guests are the sister duo from Details Darling. A full circle moment for all three planners as Aubrey and Kenzie came to Planner Life Academy early on in their career and it’s been so fun to watch them grow. Aubrey and Mackenzie founded Details Darling, a Southern California and Arizona based boutique full service wedding planning and design company. They emphasize the importance of design details that bring out their couples personalities and tell their love stories through one of a kind events. Details Darling’s work has been featured in People Magazine, Martha Stewart, The Knot, Brides and more. Listen in as they candidly discuss their early inspirations, the struggles of starting a business, the importance of mentorship, and how their family plays a crucial role in their company. Mackenzie and Aubrey also talk about their experiences growing a team, the challenges they face in the current market, and their strategies for sustaining and growing their business. In this episode, we talk about:
Connect with Details Darling
This episode is supported by Planner Life Academy. In case you didn't know, we created Planner Life Academy for planners to have the education, tools and resources we wish we had. For me, I love sharing all the tips, tools and insight into all the little ways you can provide an amazing experience for your couples, their family and friends. I think one of the best places to really make sure you are making a great first impression is at the rehearsal. For so many planners, the ceremony rehearsal is something that is stressful and annoying, but I love it! And I think with the right script you will enjoy it too. So I created a free rehearsal audio recording where I walk you through exactly how I run a ceremony rehearsal. So you can have my tried and true process to create your own rehearsal script allowing you to start every wedding with confidence and making a great impression. Get the rehearsal recording today : FREE Rehearsal Recording
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| 15 Jun 2020 | 003: Getting to Know Heather | 00:28:00 | |
Today you’ll get a deep dive into Heather, her story and how she got into the wedding industry. Heather is the partner of LVL Weddings and cofounder of The Planner Life Academy. She talks about her transition from being an in-house coordinator to starting her own business. She talks about what she wishes she would’ve known and the challenges she faced. You’ll hear the proudest moments of her journey as a wedding planner and how she cultivates and fosters great relationships with her clients. What’s in this episode:
This episode of the Planner Life Podcast is brought to you by Your Legal BFF. One important part of your wedding planning business is having professionally drafted contracts that protect you and your business while helping clients feel secure about investing in you. Going to a lawyer can be intimidating and expensive, that’s why we’re proud partners of Your Legal BFF, your go-to legal bestie. They offer customizable contract templates specifically for the wedding industry. Head to yourlegalbff.com and use the code: Plannerlife to save 15% off your choice of select templates.
Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy. | |||
| 20 Apr 2021 | 029: Real Planner and Real Expert: Lea Stafford of Lea Stafford Events and Ethos West Collective | 00:37:40 | |
Hey planners! We have a very special guest on the show who is actually both a real planner and a real expert in the wedding industry. In this episode, you’ll hear about Lea Stafford of Lea Stafford Events and Ethos West Collective. Lea started her journey in the wedding industry after working for a luxury catering company. She shares her journey of starting a business, what her experience has been like as a Black woman in the wedding industry and as a Black-owned business. What’s in this episode: Her journey into the hospitality industry and how she got into weddings The biggest surprise she had from starting her own business Her experience as a Black woman in the wedding industry Lea’s thoughts on being a Black-owned business How she learned to be authentically her The mission behind the Ethos West Collective (EWC)
For full show notes, resources, links and to download the transcript head to http://plannerlifeacademy.com/episodes-and-show-notes/episode-29 Today’s sponsor for the Planner Life Podcast is Honeybook. Honeybook and LVL go way back, and that’s because we were one of their first beta users. Honeybook is an online business management tool that organizes client communication, bookings, contracts, invoices and so much more - all in one place. They’re offering listeners of the Planner Life Podcast 50% off your first year. That’s a savings of $200 when you visit http://share.honeybook.com/lvlacademy. Membership options are flexible and this promotion applies whether you pay monthly or annually so simplify your to-do list and stay in control with Honeybook.
Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy: https://plannerlifeacademy.com/ | |||
| 23 May 2024 | 042: Christine of CMG Events | 00:53:56 | |
Today's guest is Christine Garrison, the owner and visionary force behind CMG Events. CMG Events is an award -winning event planning and design company with planners based in Napa Valley, the Bay Area, and Los Angeles, California. CMG also plans and designs destination weddings in locations like Idaho, Colorado, Texas, Arizona, Hawaii, Italy, Mexico, and more. Christine is passionate about creating unforgettable moments and she brings a blend of sophistication and creativity to each and every one of her weddings. Christine and her team have orchestrated hundreds of celebrations and have graced the pages of People Magazine, Vogue, Brides, and more.
In this episode, we talk about:
You can connect with Christine and the CMG Team | |||