Personal Brand School with Danielle Cevallos (Danielle Cevallos)
Explore every episode of Personal Brand School with Danielle Cevallos
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 20 Mar 2024 | 26. How To Create A Purpose Driven Brand | 00:11:46 | |
NEWS ALERT: Your audience does not want more fluff. In an online world oversaturated with content and shiny new hacks, understanding the driving force behind your personal brand is paramount. Join Danielle today for an eye-opening discussion on the true essence and purpose behind your personal brand. Danielle discusses the importance of understanding what sets your brand apart and what will propel you to success. Episode Highlights:
Join the Virtual Business School Membership: www.convictionmarketingagency.com/vbsmember
Stay Connected with Danielle:
Tune into this conversation to learn the importance of balancing authenticity with professionalism to build a strong personal brand. And... If you aren't already, be sure to sign up for my free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE! | |||
| 16 Aug 2023 | 14. Branding vs. Direct Marketing - How to Build a Comprehensive Marketing Strategy | 00:24:37 | |
Most people don't understand the layers in marketing and sales, and put WAY too much pressure and focus on things that aren't that critical. Today on the show, I am walking you through:
This episode is a PRIMER on marketing strategy and what every founder and marketer needs to know! Want more in depth info just like this? Subscribe to my weekly newsletter. No fluff. One topic, deep dive training, 8 minutes or less (plus lots of Gifs). Trust me, you'll love it! Let's connect on LinkedIn! | |||
| 07 Feb 2024 | 19. How to Become a Paid Speaker in 2024 with Heather Monahan | 00:25:03 | |
If you want to do get paid to speak in 2024, building your personal brand is going to be CRITICAL to your strategy! Today on Personal Brand School, Danielle interviews Heather Monahan, a former C-suite executive turned top-ranked speaker, best-selling author, and executive coach about how she went from being fired from her corporate career, to building a highly lucrative speaking career! In this episode, Danielle and Heather Discuss:
Join us for a deep dive into the dynamic world of professional speaking in 2024. You can find Heather HERE! Instagram - https://www.instagram.com/heathermonahan/?hl=en Check out her book & podcast here! Subscribe to Danielle's weekly newsletter. No fluff. One topic, deep dive training, 5 minutes or less (plus lots of Gifs). Trust me, you'll love it! Want to work with our agency? We have LIMITED spots available. Book a call here. And, be sure to connect with Danielle on LinkedIn! | |||
| 24 Jan 2024 | 17. Podcasting Strategy for Personal Branding in 2024 with Kelly Roach | 00:25:15 | |
With AI being all the rage that everyone will be applying in 2024, personal deep connection is going to TAKE OFF! A big strategic play in this is to build up your personal brand through podcasting. Danielle has top podcaster, Kelly Roach on this episode to discuss everything about brand building with podcasting. Today on the show Danielle & Kelly are breaking everything down for you:
With 2024 being the year that long form & deep connection content taking off, this episode you will learn all the aspects of how to leverage podcasting to strategically build your brand. Want more in depth info just like this? Subscribe to my weekly newsletter. No fluff. One topic, deep dive training, 8 minutes or less (plus lots of Gifs). Trust me, you'll love it! If you are looking to get featured on more podcasts, we'd love to help you get booked. Our service has placed clients on hundreds of shows, and we would love to get your name out there, so you can increase visibility, drive leads, and generate more revenue for your company! Book a call here. Let's connect on LinkedIn! | |||
| 28 Feb 2024 | 22. Building Trust with Your Personal Brand: Beyond Clickbait | 00:13:34 | |
Scared your personal brand is gaining visibility WITHOUT trust?
In today’s episode of the Personal Brand School, Danielle discusses the critical topic of building trust with your personal brand and explores the shifting trends in the online space that are influencing how we connect with our audience. This episode is packed with practical advice, eye-opening trends, and strategic methods to elevate your personal brand’s trustworthiness and authenticity in today’s digital world.
Danielle covers:
Whether you’re striving to hit your first 10k month or looking to solidify your brand’s foundation, this episode is a goldmine of insights and strategies ready to be implemented.
Join the Virtual Business School Membership: www.convictionmarketingagency.com/vbsmember
Stay Connected with Danielle:
Tune into this conversation to learn the importance of balancing authenticity with professionalism to build a strong personal brand. And... If you aren't already, be sure to sign up for my free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE! | |||
| 14 Feb 2024 | 20. Building Beyond Business: The Art of Personal Branding on LinkedIn with Jackie Hermes | 00:36:41 | |
Think you are above personal branding?
Danielle is joined by top LinkedIn voice, Jackie Hermes, to prove the long game in personal branding is absolutely worth it.
Jackie Hermes is a 2X entrepreneur, brand builder, startup mentor, and LinkedIn expert. She has been running a marketing company, Acelity, for the past 11 years, where she helps B2B software companies grow faster.
If you are a founder, executive, or entrepreneur that has been thinking about building your personal brand online, this episode will share encouragement on how to prioritize your commitment to brand building, which is crucial for business growth!
Stay tuned for more episodes packed with tips, strategies, and inspiring stories to help you elevate your brand.
Connect with Jackie on LinkedIn and visit her website JackieHermes.com. LinkinedIn - https://www.linkedin.com/in/thejackiehermes IG - https://www.instagram.com/thejackiehermes/?hl=en
And... If you aren't already, be sure to sign up for my free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE!
| |||
| 21 Feb 2024 | 21. Making Your Mess Your Message | 00:16:42 | |
Ever feel like you’re sharing too much of your mess online? Or have you ever felt the desire to share more of your personal life online but don’t know how to set boundaries…..
In today’s episode of the Personal Brand School, Danielle introduces the topic of making your mess your message and discusses its implications for personal branding and professional growth. She guides you through the freedom you have in crafting your online persona and encourages you to be intentional about what you share.
Danielle covers:
Tune into this conversation to learn the importance of balancing authenticity with professionalism to build a strong personal brand. And... If you aren't already, be sure to sign up for my free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE! | |||
| 18 Apr 2023 | 4. The Long Game of Building a Wildly Lucrative Personal Brand with Madeline Mann | 00:30:23 | |
Can you build a multi-million dollar personal brand? Do people who are NOT entrepreneurs need a personal brand? How long does it take to truly leverage a personal brand? Do hiring managers care about your personal brand? What's the best platform to use when building a personal brand? We dive into ALLLLL the things on today's episode of Personal Brand School where I am chatting with my friend, the brilliant Madeline Mann. Madeline is an HR & Recruiting leader who spun her insider knowledge of the hiring process into an award-winning career coaching empire with millions of lives impacted, called Self Made Millennial. She did this off the back of an incredible personal brand on LinkedIn and YouTube. But, Madeline and I didn't bond over LinkedIn and branding but on our shared love of reality t.v. She's dropping tons of 🔥 on today's show that applies to entrepreneurs who are building brands and businesses, job seekers looking for their next move, and execs looking to increase their visibility! Check out today's show and don't forget to leave a review! And... Be sure to connect with Madeline on LinkedIn (she's a boss at LI content), and watch some of her videos on YouTube! And of course, you can find me on LinkedIn and Facebook. Download our free Content Launch Formula if you want to learn how to turn your content into cash! Join my personal brand intensive on April 19th! | |||
| 13 Mar 2024 | 24. Unlocking Creativity: Generating Quality Content | 00:13:17 | |
Want to learn how to OVERCOME your content drought? In today’s episode of the Personal Brand School, Danielle delves into the all-too-common challenge of navigating creative block and content droughts. Whether you’re a seasoned content creator or just starting to build your personal brand, you’ve likely experienced moments when inspiration seems elusive, and the well of ideas runs dry. Fear not, today Danielle is here to equip you with invaluable strategies to overcome these obstacles and reignite your creative spark. Key Takeaways:
Join the Virtual Business School Membership: www.convictionmarketingagency.com/vbsmember
Stay Connected with Danielle:
Tune into this conversation to learn the importance of balancing authenticity with professionalism to build a strong personal brand. And... If you aren't already, be sure to sign up for my free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE! | |||
| 24 Apr 2024 | 29. How to Effectively Use Email Marketing Strategies | 00:15:30 | |
Email marketing is NOT dead…. In fact, it has INCREDIBLE significance, in light of the unpredictable nature of social media platforms. With so many recent issues of hacking and platform outages, the value of owning and nurturing an email list has become increasingly evident. In this episode of the Personal Brand School, Danielle shares the 3 significant changes she’s implementing in her emailing marketing strategy for Q2 and beyond. Danielle covers:
Remember, your email list is a valuable asset in today’s digital landscape. Embrace these changes and strategies to elevate your email marketing game and build stronger connections with your audience. And… If you aren’t already, be sure to sign up for Danielle’s free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense.
Register HERE! https://api.leadconnectorhq.com/widget/form/IM6paqZlFjdk7OyNqSgi & If you’re ready to learn more about building your personal brand on LinkedIn HERE! https://theconvictionmarketingagency.com/linkedin-guide
| |||
| 12 Apr 2023 | 3. Building An 8-Figure Personal Brand With Kelly Roach | 00:40:14 | |
I couldn't go to far into talking about personal brands WITHOUT bringing on the one and only Kelly Roach. Kelly is one of just a handful of female entrepreneurs who've built an 8-figure coaching company with no outside funding or investors. She is a top-ranked podcaster, best-selling author, and founder of 5 companies. And... It all started with a powerful personal brand. So on today's show, we are diving deep into what it took to build Kelly's brand and some lessons learned along the way. This is a conversation you don't want to miss!
Follow Danielle on LinkedIn | Instagram Check out The Conviction Marketing Agency and The Advance Innovation Society Follow Kelly on Instagram | LinkedIn
| |||
| 26 Apr 2023 | 5. Let's talk about AI and it's Role in Building Your Personal Brand | 00:19:21 | |
Today on Personal Brand School, I am diving into my thoughts on AI. I am not jumping on the bandwagon just yet, but I do think it's something we should pay attention to. Today's episode focuses on what AI can't do, and how to responsibly dip your toes into it without letting it sabotage your brand! The hype around AI is going to keep growing, so let's not bury our heads in the sand, but let's be smart about how we move forward with AI in our marketing! Want to connect? Follow Danielle on LinkedIn | Instagram Check out The Conviction Marketing Agency and The Advance Innovation Society Want a free PDF walking you through the exact process we used to make $90k in sales on social media? Grab the Content Launch Formula here! | |||
| 12 Apr 2023 | 2. How To Get Started Building Your Personal Brand | 00:20:40 | |
In today's episode, I'm diving into how to get started building a personal brand. If you are a founder, business leader, executive, author, entrepreneur, professional, or speaker then you need to clarify a few things before building your personal brand. This episode lays out exactly how to get started with a step by step process for building out your personal brand. We will cover:
...and much more! If you are ready to build a highly lucrative, intelligent, intentional personal brand... minus the lambos and pointing at nothing, this is the personal brand blueprint you need! Follow Danielle on LinkedIn | Instagram Check out The Conviction Marketing Agency and The Advance Innovation Society | |||
| 17 Jan 2024 | 16. How to Create Content that Converts, Consistently. | 00:13:51 | |
If you want your content to convert, you will need to learn to create content with PURPOSE. In today's episode, I am diving into HOW to create content that gets attention, nurtures, and then... converts. Understanding these three types of content and how to leverage them TOGETHER inside of a comprehensive strategy is a game changer for getting more traction from your content! If you've struggled to create personal branding style content, or you feel like you are creating content but it's doing NOTHING to grow your business... this episode is for you! And... If you aren't already, be sure to sign up for my free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE! | |||
| 23 Jun 2023 | 11. How to Build a Personal Brand That Gains Traction | 00:13:46 | |
Wondering why some personal brands skyrocket while others barely make a dent? In today's episode of Personal Brand School, I am diving into what makes some people stand out, and what keeps others from ever gaining traction with their personal brand. If you are a content creator, founder, or executive that has been trying to build your personal brand online for a while, but haven't gained momentum, this episode will walk you through how to stand out with your marketing, and how to get buy-in from your followers! Want to connect? You can find me on LinkedIn and Instagram Want easy to consume marketing content delivered straight to your inbox? The kind of marketing content that is LEGIT helpful, and easy to digest? Sign up for my weekly newsletter! | |||
| 31 Jan 2024 | 18. The One Question You Need to Ask Yourself to Create Highly Converting Content | 00:11:13 | |
Want to learn how to stop the scroll? There is ONE question you need to ask yourself, that you are probably overlooking, that will CHANGE the game for you! On today's episode of Personal Brand School, Danielle breaks down the most underutilized source of market research for content creators who want to get more views, increase engagement, and make more money from their content! Tune in to learn EXACTLY how to get real traction with your content, and how to leverage this POWERFUL tool to engage more of your audience! Subscribe to Danielle's weekly newsletter. No fluff. One topic, deep dive training, 5 minutes or less (plus lots of Gifs). Trust me, you'll love it! Want to work with our agency? We have LIMITED spots available. Book a call here. And, be sure to connect with Danielle on LinkedIn! | |||
| 03 May 2023 | 6. Personal Branding in the Aesthetics World with Racquel Frisella | 00:28:19 | |
Racquel Frisella is the picture of a well-developed, personal brand. As a nurse practitioner with over 13 years of experience in aesthetics, Racquel not only owns an incredibly successful local aesthetics practice, but she sells her custom skincare line to clients across the country (including me), because she's built an incredible personal brand. Today on the show, Racquel and I dive into how and why she built her brand and the results of her putting that time and effort into the seemingly "unscaleable" parts of business. Racquel is dropping tons of wisdom, so be sure to tune in and of course, leave a review. Connect with Racquel on Instagram and her blog. Want a free skincare consult? Racquel will hook you up with the best products around! Connect with me on LinkedIn and Instagram
| |||
| 24 Jul 2023 | 13. Leveraging Podcast Guesting to Build and Monetize a Personal Brand | 00:18:31 | |
One of the most effective ways to build a thought-leadership personal brand is to consistently be a guest on other people's podcasts. However, when implementing this strategy, I see a lot of people making some common mistakes. So, in today's episode, I'm breaking down:
If you are looking to get featured on more podcasts, we'd love to help you get booked. Our service has placed clients on hundreds of shows, and we would love to get your name out there, so you can increase visibility, drive leads, and generate more revenue for your company! Book a call here. Let's connect on LinkedIn! | |||
| 16 Jun 2023 | 10. The Personal Branding Trifecta: Three Strategic Platforms for Building a Profitable Personal Brand | 00:09:39 | |
I am always asked where people should get started when it comes to building their personal brand, so today on the show... I'm telling you the 3 places EVERYONE should leverage as they grow their personal brand! Whether you are already building one, thinking about one, or somewhere in between this personal brand trifecta is where the magic lies! This is a super practical episode that will help you levarage the content you're creating to build your personal brand effectively!
Want to connect? You can find me on: Want BOMB content that you won't find anywhere else, delievered straight to your inbox every weekend? Sign up for my weekly newsletter here. | |||
| 07 Jul 2023 | 12. Updates to LinkedIn, TikTok Influencer Shifts Strategies, and Why You Need to Truly Be an Expert Brand | 00:20:09 | |
Over the last couple of weeks, there have been a few things that have shifted in the online marketing world that will make it harder for those without real expertise to make any sort of impact long-term. On today's episode of Personal Brand School, I am diving into those shifts, and why it's critical that you start creating high-impact, value driven content! Inspo isn't enough. It will drive views, likes, and follows...but not sales! Listen to today's episode to find out why! You can find me on LinkedIn and Instagram Want easy-to-consume marketing content delivered straight to your inbox? The kind of marketing content that is LEGIT helpful, and easy to digest? Sign up for my weekly newsletter! | |||
| 17 May 2023 | 8. The Content Repurposing Strategy We Use to Make 100s of Pieces of Content for Our Companies | 00:12:31 | |
Most people on the internet teach repurposing content WRONG. Today on the podcast, I am breaking down EXACTLY how to repurpose content so it actually WORKS, and things to consider when you are creating content so it's more easily repurposed. Trust me, you don't want to pay someone to repurpose your content until you've listened to this podcast! | |||
| 06 Apr 2023 | 1. Why Everyone Needs A Personal Brand And This Podcast | 00:13:40 | |
Most people think personal brands are for influencers or bros standing in front of jets... But, at the end of the day, a personal brand is for anyone who wants to have the flexibility, opportunity, and visibility required to make career moves, build a business, sell books, and get on massive stages. There is truly NO downside to building a personal brand... for anyone. You don't have to spend your life online... You don't have to dance around like a 15-year-old... You don't have to talk about things that don't matter... You can build a highly lucrative personal brand that solidifies your impact and legacy while helping you can accomplish your goals. And this is the show that walks you through EXACTLY how to do that! This episode explains exactly why YOU need a personal brand, and how to get started!
Follow Danielle on LinkedIn | Instagram Check out The Conviction Marketing Agency and The Advance Innovation Society | |||
| 06 Mar 2024 | 23. Repositioning Your Marketing Strategy | 00:13:38 | |
Are you at a STANDSTILL with your marketing strategy, as the economic market shifts? In today’s episode of the Personal Brand School, Danielle dives deep into the intricate art of repositioning your marketing strategy. As an entrepreneur, you often find yourself navigating a dynamic landscape where market trends shift, consumer behaviors evolve, and economic fluctuations impact purchasing power. Join Danielle as she shares actionable strategies to help you stand out in a crowded market and resonate with your ideal clients. Danielle covers:
Join the Virtual Business School Membership: www.convictionmarketingagency.com/vbsmember
Stay Connected with Danielle:
Tune into this conversation to learn the importance of balancing authenticity with professionalism to build a strong personal brand. And... If you aren't already, be sure to sign up for my free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE! | |||
| 29 Sep 2023 | 15. How to Balance Nurture with Promotional Content for Maximum Impact | 00:17:36 | |
On today's show, we are diving into how to how to create the right amount of nurture content to balance out your promo content. I'm covering:
If you love the show, be sure to share it on social! And if you want to dial in your personal brand, join the 4 week personal brand sprint I'm hosting! There are only a few spots left. Join before they are GONE! | |||
| 03 Apr 2024 | 27. Choosing The Right Platform For Your Personal Brand | 00:21:55 | |
Don’t know what social media platform is the MOST strategic for your brand? Today, Danielle walks you through the pros and cons of each platform, helping you make an informed decision based on your business type and target audience. She emphasizes the importance of choosing a primary platform while maintaining a presence on others for backup. Danielle covers:
Choose platforms that align with your strengths, business objectives, and audience preferences. Master one platform at a time, gradually expanding your presence as you grow your personal brand.
Join the Virtual Business School Membership: www.convictionmarketingagency.com/vbsmember Stay Connected with Danielle: Tune into this conversation to learn the importance of balancing authenticity with professionalism to build a strong personal brand. And... If you aren't already, be sure to sign up for my free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE! | |||
| 10 Apr 2024 | 28. 3 Reasons Your Marketing Strategies Are Failing | 00:14:37 | |
Tired of jumping from one marketing strategy to the next? Looking to learn why NOTHING is working?Today on the Personal Brand School, Danielle discusses 3 unconventional reasons why marketing strategies might not be delivering the results you hoped for. She shares her years of experience with entrepreneurs and businesses of all sizes, from startups to established 8-figure companies, uncovering similarities in the challenges they faced when it comes to marketing, especially in the realm of building a strong online presence. Danielle covers:
Remember, investing in your marketing education is ESSENTIAL to your success in building your personal brand.
Join the Virtual Business School Membership: www.convictionmarketingagency.com/vbsmember Stay Connected with Danielle: Tune into this conversation to learn the importance of balancing authenticity with professionalism to build a strong personal brand. And... If you aren't already, be sure to sign up for my free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE! | |||
| 02 Jun 2023 | 9. Creating a Comprehensive Marketing Strategy: Understanding Intent and Stages of Awareness | 00:24:59 | |
Most marketing strategies are fragmented and piecemeal, which is why it only works for a short period of time. In today's episode, I am diving into what most businesses don’t take into consideration when putting together a marketing strategy including:
…and how to build a complete strategy that gets the job done! If you love today's show, be sure to share it and leave a review! | |||
| 08 May 2024 | 30. Why We are Doubling Down on Long-Form Content in Our Content Strategy | 00:14:33 | |
If you want to build trust with your audience and increase engagement… You HAVE to shift towards long-form content. Today on the Personal Brand School, Danielle discusses why long-form content has become a cornerstone of building a successful personal brand. With attention spans dwindling and trust in companies at an all-time low, the need for in-depth, valuable content has never been greater! Danielle covers:
And…
If you aren’t already, be sure to sign up for Danielle’s free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE! https://api.leadconnectorhq.com/widget/form/IM6paqZlFjdk7OyNqSgi & If you’re ready to learn more about building your personal brand on LinkedIn HERE! https://theconvictionmarketingagency.com/linkedin-guide
| |||
| 10 May 2023 | 7. Building a Personal Brand in The Fitness Industry with Lindsey Murray of The FASTer Way to Fat Loss | 00:35:39 | |
Lots of people don't know that I got my start as a copywriter, working for Amanda Tress, BEFORE the FASTer Way To Fat Loss had a name. She was my first coach (when I decided I wanted to be a personal trainer so I could wear leggings), and hired me to write for her and her agency clients. During that time, I met the INCREDIBLE Lindsey Murray, who is now the VP of Marketing at The FASTer Way to Fat Loss. Lindsey has not only brilliantly built her own personal brand, but she is the one who coaches and trains FASTer Way coaches on building their own brands! This convo is filled with some great takeaways that any one can start applying TODAY, so check it out! And, if you want to give the FASTer Way a try, click here! Connect with Danielle on LinkedIn and Instagram Connect with Lindsey on Instagram | |||