Perpetual Traffic (Tier 11)
Explore every episode of Perpetual Traffic
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| 08 Mar 2024 | Are We In a ’Phantom Recession”? | 00:40:06 | |||||
Ralph Burns and Kasim Aslam explore the complexities of today's economic landscape and its implications for marketing. They discuss their contrasting perspectives on the current economic state, labeling it as a phantom recession. From the impact of global events on supply chains to the strategic responses of marketing agencies, Ralph and Kasim navigate through the challenges and opportunities that arise in uncertain times. Their conversation puts a spotlight on the critical role of marketing as both a predictor and a casualty of economic shifts, offering valuable insights for marketers striving to adapt and thrive. Chapters:
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| 01 Jun 2021 | EP308: Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA | 00:47:37 | |||||
Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your CPA and keep your high-click through rate and low cost-per-click. Our Partners: Free Training: How to Generate Leads and Revenue with an Automated Chatbot Get One Month of Free Content from BKA Content (CODE: Perpetual) Sendlane’s 2021 eCommerce Email Marketing Playbook Resources Mentioned In This Episode: Unlock Your Business Potential By Advertising on Social Media with Tier 11 Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale Episode 54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns Episode 160: Not Getting Conversions with Facebook Ads? Follow These 11 Steps WordStream: Everything You Know About Conversion Rate Optimization Is Wrong Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: | |||||||
| 23 Jun 2023 | The Great Squeeze Page Hoax: Dead or Alive? | 00:31:32 | |||||
In this episode of Perpetual Traffic, hosts Ralph and Kasim are joined by Tom Meredith, the VP of Marketing at Tier 11, to explore the effectiveness of squeeze pages in customer acquisition. They delve into the nuances of using squeeze pages, highlighting their suitability for offers that require minimal commitment while cautioning against their use for offers that demand deeper thought and evaluation. Kasim emphasizes the significance of establishing a rapport with customers by providing them with comprehensive information about the organization, including its mission, values, testimonials, case studies, and customer stories. Squeeze pages typically collect basic contact information, such as name and email, in exchange for a lead magnet or content piece. Ralph believes that squeeze pages offer a valuable opportunity to gather first-party data from interested customers who may not be ready to make a full commitment yet. Leveraging follow-up email sequences, businesses can engage with these leads and nurture them into becoming loyal buyers. Chapters
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| 18 May 2021 | EP306: Snapchat and Tik Tok Advertising: 5 Tips for Success with Savannah Sanchez | 00:45:39 | |||||
You’ve heard of Snapchat and TikTok, but are you actually advertising on these channels? In this episode, Savannah Sanchez, CEO and founder of The Social Savannah, explains the advantages of these platforms over Google and Facebook. Listen to learn how to create convertible ads on TikTok, why she would add Snapchat to a marketing strategy before TikTok, and how Savannah uses post-purchase surveys. Our Partners: Get 50% off your first month with No Limit Creatives (code: PTPODCAST) Build Your eCommerce Website on Wix Start your free trial of Oribi (and get 20% off with code: digitalmarketer) Resources Mentioned In This Episode: Unlock Your Business Potential By Advertising on Social Media with Tier 11 FREE Snapchat Ad Credits (thanks Savannah!) Facebook Ad Creatives Only Facebook Group Episode 302: iOS14 Attribution: Where’s Your Money Going? Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: | |||||||
| 03 May 2024 | (Part 2) How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo | 00:24:02 | |||||
Ralph Burns and marketing maven Lauren Petrullo navigate the digital shopping aisles frequented by Gen Z and Millennials. With her Disney-honed savvy, Lauren discusses how these consumers trust algorithms more than ads and why brands must tune into digital trends to keep up. From the quirks of Gen Alpha to the power of TikTok in buying decisions, this discussion unpacks the toolbox for today’s digital marketers. Tune in to learn why understanding these tech-savvy shoppers could be the key to your brand’s next big break. Chapters:
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! | |||||||
| 01 Sep 2023 | The 5 Biggest Mistakes You’re Making in Your Online Marketing Right Now | 00:41:25 | |||||
Ralph and Kasim join forces with the "Serbian Firecracker," Ivan, to delve deep into the world of online marketing. Together, they unravel the complexities of new customer acquisition, shed light on the pitfalls of working with ill-equipped agencies, and emphasize the importance of tracking every step of the conversion journey. With candid discussions and expert insights, this episode offers a comprehensive look at the challenges and opportunities in the ever-evolving digital landscape. Chapters:
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: | |||||||
| 03 Jul 2018 | EP156: How DigitalMarketer has Launched a New Podcast, and How You Could Too | 00:36:18 | |||||
The podcast world is constantly changing. If you are wondering how to get your foot in the door with your own podcast, there are some things you need to know. In this episode, the experts interview the hosts of the new DigitalMarketer podcast on what their strategy is for launching their podcast in 2018. They cover everything from how many episodes they’re launching with to what kinds of ads they’re running. And for those podcasters who might be launching without an established audience, they cover strategies you can use to build your listenership and how to stand out in the changing landscape. If you are thinking of starting a podcast, this is an episode you won’t want to miss. IN THIS EPISODE YOU’LL LEARN:
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| 22 Oct 2019 | EP224: The Facebook Ad Testing Framework For Comparing Ad Success | 00:41:16 | |||||
In this episode, Angela Ponsford, Director of Media Buying at Tier 11, explains how Tier 11 created a testing framework as an official protocol to figure out ad success. Ralph and Angela also talk about the different ad types you must have in each ad set, the importance of changing the messaging on a regular basis, and why you shouldn’t turn off ads right away if they’re not performing well (yet!). Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: | |||||||
| 04 Mar 2022 | Episode 371: Top SEO Tips from DigitalMarketer's GM | 00:15:05 | |||||
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| 24 Oct 2023 | Part 2 - 5 Important Takeaways from the 2023 Meta Brand Summit | 01:14:36 | |||||
We dive deep into the transformative world of digital advertising, from the explosive potential of Reels to the art of creating 'tentpole moments' akin to Super Bowl ads. Ralph and Kasim discuss the landscape of branding, emphasizing the importance of micro moments and the long game strategy. With insights into Meta's vision for video advertising and the power of creator content on platforms like Instagram, they share information for anyone looking to understand and harness the power of modern-day branding and advertising. Chapters:
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| 10 Jan 2018 | EP131: Is Your Facebook Ad Campaign Underperforming? Not Getting Impressions? Do This | 00:46:19 | |||||
Imagine, your Facebook ads are running smoothly. And then, suddenly, without warning, reach and impressions decline and cost per acquisitions starts creeping up. What do you do? When this happens, the experts use five troubleshooting tactics to turn this around, reduce costs, and improve ROI. Listen to learn why your Facebook ads may not be delivering. IN THIS EPISODE YOU’LL LEARN:
Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes! Mentioned in this episode: | |||||||
| 06 May 2022 | An Ethical Way to Steal Your Competitors YouTube Traffic | 00:12:07 | |||||
This hack won a “Wicked Smart” award at a recent War Room Mastermind, so you know it’s got to be good. On today’s “What’s Working Now” episode, host Kasim Aslam shares a brilliant tip for free that a bunch of other entrepreneurs had to pay $35k to hear. Well, that’s a little bit of an exaggeration. Thirty-five grand is the annual fee for a War Room Mastermind membership (and totally worth the investment, Kasim says). He shared his totally legal hack in a five-minute powerpoint presentation at a recent meeting, and his fellow members were duly impressed. It all started in November 2020 when Youtube came out and said they were going to show ads on all videos. In January 2022, Kasim came up with a wicked smart idea to use that to his decisive advantage. Listen in to hear how you too can pull off an ethical heist of your competitors’ most valuable organic traffic. IN THIS EPISODE YOU’LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: | |||||||
| 23 Jan 2024 | Pin It to Win It: Revolutionizing E-Commerce with Pinterest with Lauren Petrullo | 00:44:44 | |||||
You, the Perpetual Traffic listeners, are invited to explore the often-overlooked potential of Pinterest in the realm of digital marketing and e-commerce. Our expert guest, Lauren Petrullo, brings a fresh perspective to the table, challenging common misconceptions about Pinterest and illuminating its role as a dynamic and influential platform in the business world. In this eye-opening discussion, Lauren explains the common misconception of Pinterest as merely a personal hobby platform. She articulates its transformative role as a strategic tool for e-commerce traffic generation. Emphasizing the platform's affluent user base, with a significant portion earning over $100k annually, Lauren underscores why Pinterest should be a focal point in digital marketing strategies. You’ll also learn the unique advantage of Pinterest content being indexed by Google, enhancing a brand's online presence and SEO. Lauren shares practical tips on strategic pinning and leveraging keyword-rich content to maximize reach and engagement. Chapters:
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: | |||||||
| 12 Dec 2023 | The Future of Digital Advertising in an AI World | 00:52:36 | |||||
Ralph and Kasim offer a deep dive into the expanding role of artificial intelligence in the business and marketing spheres. They explore the complex world of AI chatbots, dissecting how cutting-edge technologies and time-tested tactics can coexist and complement each other. They discuss elevating productivity through AI, its significant role in reshaping digital marketing strategies, and the overall transformative effect of AI on contemporary business models. Chapters:
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| 13 Sep 2022 | How to Be Everywhere Online in Less Than 1 Hour/Week (Part 1) | 00:34:48 | |||||
What if we told you there was a way to dominate your market across all social channels, and you only needed to invest an hour a week? On today's episode, Ralph and Kasim break down one of Kasim's most effective marketing strategies - "digital herpes." The term represents the ability to appear wherever your potential clients are. To contract "digital herpes," you need consistency and diversity. You need to appear across all mediums and platforms as often as possible - so much so that people should get tired of seeing your face. But they won't because every time you show up, you come bearing valuable gifts. Tune in to learn more about Kasim's super effective omnipresence strategy and the benefits of constantly appearing on your potential client's social feed. IN THIS EPISODE, YOU'LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: New Ecommerce Strategies Webinar Get Conversion Optimization Superpowers Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics! | |||||||
| 31 Jan 2023 | The Future of AI & Machine Learning in Advertising | 00:40:32 | |||||
In this episode of Perpetual Traffic, Kasim and Ralph explore the topic of AI and machine learning in advertising. They stress the need for training AI to make it a powerful tool for automating tasks in advertising. The importance of personal branding and being cautious when using AI is also discussed. Additionally, the dangers of AI if it's not used correctly are highlighted. Kasim and Ralph conclude by emphasizing the importance of understanding AI and machine learning and how it can be used in advertising. It's crucial for marketers to be aware of the impact of AI on their work and use it wisely to their advantage. IN THIS EPISODE, YOU'LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: | |||||||
| 18 Apr 2023 | How to Switch to Google Analytics 4 Before The July 1 Deadline With Chris Mercer | 00:58:11 | |||||
In this episode of Perpetual Traffic, Chris Mercer from Measurement Marketing joins Ralph and Kasim to discuss the significance of measurement in digital marketing. The hosts stress the importance of setting up reports that provide insights into what's working and what's not, and they discuss Google Analytics 4's Story Lytic Framework, which allows marketers to define engagement and tell a story through data. They also emphasize the need to understand the platform and use custom parameters to enhance Google's opinion of traffic sources, and they suggest that capturing specific events can improve marketing strategies. In This Episode, You'll Learn:
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| 12 Jul 2022 | How to Market in a Recession | 00:50:35 | |||||
Do you have plans to help your business survive the possibility of recession? If you are a clear-thinking business owner, it would be best to prepare for the worst. On today's episode, Ralph and Kasim talk about the prospect of an impending recession and how marketing agencies can survive — and even thrive during a market downturn. Financial experts are continuously buzzing about the threat of an impending recession. And while time will tell if we're truly headed toward a recession, preparing your business can help ensure your business's survival if things suddenly go south. Join us as we go through strategies you can use to prepare your agency for a recession, stay afloat, and come out stronger if all hell breaks loose. IN THIS EPISODE, YOU'LL LEARN:
Links and Resources:OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: New Ecommerce Strategies Webinar Get Your Toughest Tech Problems Solved! Book a free strategy call and let Outliant solve your toughest tech problems! Fill our your info and one of our Founders will schedule a call with you. | |||||||
| 19 Sep 2023 | The #1 Biggest Mistake You Are Making When Running Meta Ads (And Don’t Even Know It) Part 1 | 00:45:52 | |||||
Ralph and Kasim delve deep into the nuances of modern advertising, emphasizing the need to move beyond generic ad copies. They explore the transformative power of AI-induced traffic platforms and the potential of in-app strategies. With insights into the evolution of design and the effectiveness of tutorial videos, the duo offers a fresh perspective on how to truly connect with audiences in the digital age. Chapters:
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| 21 Dec 2021 | Episode 350: 2022 High-Ticket Sales and Strategy Systems with Loyd Hale, CEO of Healthcare Growth Network | 01:09:45 | |||||
Not a lot of people are using this setter and closer sales model, but one successful CEO swears by it.
In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Loyd Hale, CEO of Healthcare Growth Network, to talk about high-end sales funnels and the setter/closer model of selling that has worked so well for him. Loyd says he’s in the business of creating order out of chaos and setting up both sides for success. Make that three sides—the patients, the healthcare providers, and Loyd and his team.
Listen in as Loyd drops some knowledge bombs for high-ticket selling that you can apply to your own business.
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| 25 Nov 2022 | Winning the Social Media Game and Turning Posts into Traffic with Christene Marie | 00:33:00 | |||||
What exactly is empathy-driven branding - and why is it so effective? On today's episode, Ralph and Kasim continue their discussion on empathy-driven branding with Christene Marie, Founder of Starin Strategies, where they help clients increase their bottom line through empathy-driven marketing. They dissect Ralph's digital presence to reveal what he's doing well and the areas that need improvement. With everything that has happened in the last 3 years, marketers and business owners must adapt to the new needs of their customers if they want to grow. The easiest way to do that is through empathy-based marketing. Tune in to learn more about the 3-step empathy marketing strategy and how you can use it to understand your audience's needs and drive business results. IN THIS EPISODE, YOU'LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Get Conversion... | |||||||
| 18 Feb 2020 | EP241: Turning Your Podcast Into A Profitable Content Marketing Strategy | 00:48:24 | |||||
What would your schedule look like if your content marketing strategy took 2 days a month to curate and automate? Turns out you can finish it in 2 days and it can be super profitable. In this episode, Ralph and Amanda Powell, Director of Marketing at DigitalMarketer, interview Matt Wolfe, host of The Hustle & Flowchart Podcast. Matt opens his roledex of profitable podcast knowledge and talks about why affiliate marketing is a huge part of his business, his paid traffic strategy for retargeting listeners to his affiliate products, and how to grow an audience for a new podcast. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: | |||||||
| 30 Aug 2024 | The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini | 00:46:21 | |||||
Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say "yes," Cialdini explains how small changes in your approach can lead to significant improvements in marketing, sales, and overall influence. From understanding the power of reciprocity to leveraging social proof and authority, this conversation is packed with actionable insights that can transform your business strategies and elevate your impact. Chapters:
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| 10 Mar 2023 | How to Get 100's of Qualified Real Estate Leads Using A.I. with With Suneet Agarwal | 00:55:19 | |||||
In the latest episode of Perpetual Traffic, Ralph and Kasim are joined by Suneet Agarwal, where they delve into the world of real estate marketing. Suneet believes that the real money lies in coaching leads and recruiting agents, rather than just selling houses. Kasim suggests becoming the central hub in any business by creating a network of agents or customers to sell products to, which can help one rise above the competition. Suneet also shares his insights on using TikTok as a marketing tool and emphasizes the importance of consistency and frequency to build a strong following. With even a hundred followers in a small community, one can make a significant impact. In closing, Ralph and Kasim express their eagerness to have Carl White as a guest on the show, who they consider an influential figure in the industry. Tune in to this episode for valuable marketing tips and tricks that can help take your real estate business to the next level. In This Episode, You'll Learn:
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| 14 Sep 2021 | Episode 323: The Ultimate Guide to Choosing a Marketing Agency with Ralph Burns and Kasim Aslam | 00:57:34 | |||||
Choosing the right marketing agency is critically important for businesses on a growth path.
It’s no secret that co-hosts Ralph Burns and Kasim Aslam both own marketing agencies. But they give their word that this episode will be less self-promoting, more educational. Bottom line: listeners need to know this valuable information. They also get brutally honest: most agencies suck. And pretty much every business owner makes the wrong first choice. It’s like an entrepreneurial rite of passage.
If Ralph and Kasim can save someone from that bad first experience, they want to do it. Listen in for their insider tips.
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
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| 06 Nov 2018 | EP174: New Facebook Ad Structures to Implement Before the Holiday Season | 00:46:21 | |||||
If you are selling anything, but especially if you run an ecommerce business, you have already started ramping up for the holiday season. And that doesn’t mean putting up tinsel or mistletoe. It means ramping up your ad game and honing your landing pages. Repeat guest, Ezra Firestone, returns to talk about some new shifts in online advertising and how you can take advantage of them this holiday season. He and the experts discuss new Facebook ad structures and trends, what’s working for Ezra right now, and where he thinks the ecommerce sales cycle is going from here. IN THIS EPISODE YOU’LL LEARN:
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| 16 Feb 2024 | Why Attribution is Gonna Get WORSE, Agencies Sucking and the “7-11-4 Rule” with Neil Patel & Eric Siu | 00:41:49 | |||||
We continue our collaboration with the marketing gurus Neil Patel and Eric Sue of Marketing School. Join us as we dive deep into the murky waters of marketing attribution, data accuracy, and strategy effectiveness. We challenge the status quo and share our insights on how to run a successful agency, how to use AI tools to your advantage, and how to master the full-funnel marketing approach. You’ll learn about the 7-11-4 rule, the traps of data collection, and the best practices for digital marketing in a time of data privacy. Don’t miss this episode if you want to level up your marketing game! Chapters:
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: | |||||||
| 15 Jul 2022 | A Quick Conversation about Click Farms | 00:12:33 | |||||
Did you know that a percentage of your ad budget is lost to click fraud? On today's episode, Ralph and Kasim talk about the rise in click farming, how they create problems for PPC advertisers, and what online platforms are doing to take ongoing action against them. You may already know that entire businesses are built around generating fraudulent engagement and traffic on the internet. What you didn't know is that instead of bots, click farms made a significant upgrade, and now we have actual humans clicking ads and signing up for newsletters. Tune in to learn how click farms are wasting your ad budget and what you can do to block fraudulent traffic and keep your website safe from invalid traffic activity. IN THIS EPISODE, YOU'LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!! Mentioned in this episode: New Ecommerce Strategies Webinar Get Your Toughest Tech Problems Solved! Book a free strategy call and let Outliant solve your toughest tech problems! Fill our your info and one of our Founders will schedule a call with you. | |||||||
| 03 Jun 2022 | Easy Ways to Improve Your LTV and Lower Your CAC with John Ainsworth | 00:17:02 | |||||
Today, we are finishing our episode with John Ainsworth talking about after the click stuff. We talk about the importance of funnels and upsells, especially for course creators - and the DOs and DON'Ts when it comes to post-cart conversions. LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
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| 07 Sep 2021 | Episode 322: Offline Conversion Tracking and a Google Deepdive with Fred Vallaeys, CEO of Optmyzr | 01:02:53 | |||||
You have to understand Google to survive in today’s digital marketing world, and nobody knows Google better than Fred Vallaeys.
In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Fred, the Godfather of digital marketing who spent the past 10 years at the MotherShip. Fred invented conversion tracking on Google Ads, bought Google Analytics on behalf of Google, and has the best Twitter handle ever (@siliconvallaeys). He’s the co-founder and CEO of Optmyzr, a software application that helps you automate certain facets of Google Ads, making it more efficient and scalable.
Listen in for some profound wisdom from an absolute legend and genius—in language we can all understand.
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
iTunes not your thing? Find us on Stitcher. Mentioned in this episode: | |||||||
| 05 Nov 2021 | Episode 337: What's Working Now: Changes in Facebook Ads Manager with Angela Ponsford of Tier 11 | 00:28:53 | |||||
Facebook is figuring things out after last summer’s iOS update, and your business will continue to profit from Facebook ads if you stay on top of the changes.
Angela Ponsford is the VP of Customer Success at Tier 11. Less than an hour after receiving an email update from their Partner Manager at Facebook, she sits down with host Ralph Burns to talk about all things traffic, conversion, and what the changes in Facebook Ads Manager mean for you and your business. Even with all the unforeseen challenges recently, Facebook is still a great advertising platform. You just need to make sure you have the right tools in your toolbox.
Listen in as Angela explains everything you need to know about AEM attribution, reporting, view-through conversions, optimization, creating website custom audiences, and more.
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: | |||||||
| 22 Mar 2024 | The Promptless NON-ChatGPT AI Tool To Build The Perfect VSL with Jon Benson | 00:55:44 | |||||
Ralph and Kasim explore the fascinating world of AI in copywriting with Jon Benson, a pioneer in the field known for his significant contributions, particularly in the creation of Video Sales Letters (VSLs). Jon introduces Benson AI, a groundbreaking tool designed to revolutionize copywriting by leveraging AI to generate high-quality, persuasive content quickly and effectively. Jon shows us how Benson AI works, demonstrating its ability to dissect and understand the core elements of a product or service to create compelling copy. Jon showcases the tool's capabilities by applying it to various scenarios, including generating ads and VSL leads, illustrating its versatility and power in crafting messages that resonate with target audiences. Kasim expresses his concern about the potential homogeneity in copy generated by widespread use of AI tools like Benson AI. Jon addresses this and you’ll have to tune in for his answer. Overall, Jon gives us a compelling look at the future of copywriting, showcasing how AI can augment human creativity to produce impactful marketing materials. Benson AI represents a significant leap forward, promising to enhance efficiency and effectiveness in the ever-evolving landscape of digital marketing. Chapters:
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| 12 Apr 2022 | Episode 382: Dennis Yu's System for Getting Clients in 2022 | 00:32:06 | |||||
This prolific content creator has been coming up with evergreen marketing strategies for 25 years. And he literally gives them away for free. On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to chat with Dennis Yu, founder of Blitz Metrics and the most generous marketer in the world (according to Kasim). Dennis gives away content like “grannies handing out Costco samples.” When Kasim was an infant in the digital marketing world, Dennis spent an hour on the phone with him and showered him with free, life-changing advice. And he shares something with PT listeners that he’s never shared before—his secret to creating high-authority, meaningful, well-produced, prolific content with important people, without taking up a ton of time. Listen in for some powerful strategies that could literally change the way you do marketing. IN THIS EPISODE YOU’LL LEARN:
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| 16 Jul 2024 | How to Craft a Legendary Brand and Create Raving Fans with Scott Wozniak | 00:42:08 | |||||
In this episode, Ralph sits down with Scott Wozniak to discuss the secrets behind building a legendary brand. Scott shares insights from his book, "Make Your Brand Legendary," explaining how to create raving fans who return repeatedly and spread the word about your business. Using case studies like Chick-fil-A versus McDonald's, Scott explains the importance of understanding your customer and effective systems in driving success. Tune in to learn strategies for turning your business into a customer-centric powerhouse. Chapters
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| 21 Jul 2023 | Threads vs. Twitter: Who’s Gonna Win? | 00:23:00 | |||||
Ralph and Kasim dive into the phenomenon of the Threads app, a rising star that has amassed a staggering 100 million users in a mere five days. They dissect the factors that have propelled its success, highlighting its user-friendly onboarding process and enhanced experience compared to Twitter. The conversation doesn't stop there—they also delve into the potential repercussions for Twitter and the exciting advertising possibilities Threads brings to the table. Given Meta's stronghold on the social media landscape, this episode sheds light on the implications for marketers and advertisers alike. Tune in to gain valuable insights into this rapidly evolving digital marketing landscape. Chapters:
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| 09 Nov 2021 | Episode 338: New Google Features and Working with Your Account Rep | 00:29:41 | |||||
What are the newest Google features, and what do they actually mean for your business?
“Conversion Value Rules” is just one of the features Google has rolled out recently. Basically, it’s just what it sounds like. Google allows you to take a conversion value and create rules around it, based on location, audience, and device. In this episode, co-hosts Ralph Burns and Kasim Aslam talk through conversion value rules—and a bunch of other new features—and share what they love and hate about them. Kasim isn’t shy about his big feelings about Google and why he disagrees with them on so many points.
Listen in to get smarter about what Google is doing, why they’re doing it, and how you can tell the difference between their crap recommendations and their really good ones.
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| 06 Jan 2020 | EP235: 5 Things You MUST Know About Facebook & Instagram Advertising in 2020 | 00:38:59 | |||||
Right now, you can reach almost half of the world’s population through your social media advertisements. What do you do with this opportunity? In this episode, Ralph explains the 5 things that Tier 11 is focusing on in 2020 to drive traffic and conversions. Listen to learn why he’s pushing messaging and ad type variations, how political ad spend is going to affect advertisers, the main website mistake businesses are making, and more. RESOURCES MENTIONED IN THIS EPISODE: Split Testing | DigitalMarketer Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid Episode 41: 9 Ways to Increase Landing Page Conversion Rate Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: | |||||||
| 16 Jun 2020 | EP258: How Ryan McKenzie Scaled His eComm Biz to 7 Figures/Month Using Micro-Influencers | 00:41:04 | |||||
Subscription eCommerce businesses are on the rise—and with good reason. Entrepreneurs have figured out they can scale businesses to multi-million dollars in revenue, and use what they've learned to do it all over again. In this episode, Ryan McKenzie talks about his flagship brand Tru Earth and how he's scaled 7 other subscription eCommerce businesses to 7+ figures. He explains how he leverages micro-influencers to get traffic and conversions, the importance of the invisible funnel, and the backend of his Facebook ads. RESOURCES MENTIONED IN THIS EPISODEMake It Stick: The Science of Successful Learning Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: | |||||||
| 22 Nov 2022 | The Power Of Authenticity: Why Being Real Attracts Your Ideal Customers with Christene Marie | 00:35:05 | |||||
Did you know you can use the Enneagram Personality Test to enhance your marketing? On today's episode, Ralph and Kasim talk to Christene Marie, Founder of Starin Strategies, where they help clients increase their bottom line through empathy-driven marketing. According to Christene, there is no better way to understand your ideal client than using the Enneagram framework. The Enneagram helps you better understand your customer, get inside their minds, and leverage their experiences, fears, and desires to drive purchase decisions. If all this sounds woo-woo to you, tune in to hear Christene reveal how she used empathy-based marketing to drive 680,000 post engagements for an Amazon exec. Discover how you can use the Enneagram to better understand your buyer and the messaging that might most resonate with them. IN THIS EPISODE, YOU'LL LEARN:
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| 07 Oct 2022 | Lessons from a Reality TV Icon with Willie Robertson of Duck Dynasty (Part 2) | 00:20:00 | |||||
Want to know how to build an exciting personal brand in a few easy, actionable steps? On today's episode, Kasim sits down with former TV personality and serial entrepreneur Willie Robertson to talk about Willie's biggest failures, successes, and the key elements of building a strong personal brand. Willie believes authenticity is the answer to credibility. Gone are the days when people admired a person's "ever-polished" image and over-rehearsed presentation. As a marketer, putting up an ultra-polished persona is the quickest way to lose trust. And people don’t buy from people they don’t trust. Tune in to hear Willie share what Kasim calls the ultimate masterclass to building an authentic personal brand. IN THIS EPISODE, YOU'LL LEARN:
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| 31 Dec 2021 | Episode 353: How We Survived 2021 and Made it NOT Suck | 01:08:52 | |||||
What a wild year! Here at Perpetual Traffic, we navigated a lot of changes, learned a lot of new stuff, and had a whole lot of fun.
In today’s episode, we’ve pulled together some of our favorite clips from the podcast in 2021. You can imagine how hard it was to narrow it down to five episodes that resonated most with our audience. You’ll hear some brilliant insights from co-hosts Ralph Burns and Kasim Aslam as well as powerhouse guests Amanda Powell, Vanessa Vega, Angela Ponsford, and Tyler Horsley.
Listen in for some awesome highlights from this year, then head over to the new Perpetual Traffic website to fill out a quick survey to let us know how we can make 2022 even better!
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| 21 Oct 2022 | Important Black Friday/Cyber Monday Tips | Sneak Peek with Savannah Sanchez | 00:13:46 | |||||
What are you doing with your marketing to prepare for Black Friday and Cyber Monday? On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss marketing ideas to help you conquer Black Friday and Cyber Monday. Black Friday and Cyber Monday - two of the most important shopping days are quickly approaching. Smart marketers know the best time to start driving more traffic to your website is a month in advance. Why? Because the closer you get to the biggest shopping season of the year, the more you’re going to pay for advertising. Tune in to discover some super-digestible tips on preparing and taking advantage of the busiest shopping days of the year. IN THIS EPISODE, YOU'LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Get Conversion Optimization Superpowers Put A Creative Team Of Fanatical... | |||||||
| 10 May 2022 | Optimizing Facebook Campaigns in 2022 and Why Your Bid Strategy Matters | 00:49:52 | |||||
Are you getting similar results with every ad campaign even when you try to switch things up? On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of Tier 11 to pick his wicked-ninja brain about ad campaign optimization. The guys don’t go easy on him. They demand that he share knowledge bombs—at least one hack/tip/trick in particular that he really doesn’t want to give away—to earn listeners’ trust. They also ask him very easy questions like: Where is the real source of truth? Apparently, he really is a ninja because he gives some great answers. He also shares his insight and expertise on story-based ads, deep dive avatar research, optimization schedules, and how to get good leads for cheap. Listen in for some knowledge bombs you can apply to your ad campaigns today. IN THIS EPISODE YOU’LL LEARN:
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| 08 Feb 2022 | Episode 364: Instagram Advertising Secrets: How to Use a New(ish) Type of Ad to Drive Better Leads | 00:48:46 | |||||
You know that building your Instagram following will help your business, but how does advertising really work on this platform?
In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with one of their most popular repeat guests, Angela Ponsford, Social Cosmonaut of Stellar Communication at Tier 11, to talk about Instagram ads. “Instagram is a tough nut to crack from a paid media standpoint,” Angela says. Of all the social channels out there, it’s often hardest to find good information about Instagram advertising—what’s working and what isn’t. But the good news is that Angela is an expert. She explains the conversion lead ads that Tier 11 has been testing and gives us the pros and cons and everything in between.
Listen in to see whether or not conversion lead ads are the right fit for your business.
IN THIS EPISODE YOU’LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: | |||||||
| 24 Nov 2020 | EP281: 5 Big Takeaways from 'The Social Dilemma' Movie | 00:40:10 | |||||
Yup, this week we’re talking about THAT movie. It’s the movie that every marketer watched with one eye open as they saw the platform they spend so much of their working hours inside of in a new light. In this episode, Ralph and Amanda let you know what they think about The Social Dilemma and their 5 biggest takeaways from the movie. RESOURCES MENTIONED IN THIS EPISODE Get $100 in LinkedIn Advertising Credits What the Social Dilemma Gets Wrong How Using Social Media Affects Teenagers Equifax Hack: 5 Biggest Credit Card Data Breaches Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: | |||||||
| 17 Nov 2020 | EP280: How to Create Your Predictable Selling System with Ryan Deiss | 01:03:18 | |||||
A Predictable Selling System means that despite a year like 2020, you can feel confident that your business will survive. In this episode, Ryan Deiss explains the Predictable Selling System we’re using at DigitalMarketer so you can create your own. Learn how to create your PSS’s messaging and structure so you can stand out and get the predictability in your business that you’ve been looking for. RESOURCES MENTIONED IN THIS EPISODE Get $100 in LinkedIn Advertising Credits Drift 55 Year Old Golfer Ad by John Carlton Episode 232: The Most Important Thing You Need to Dial In When Advertising on Facebook Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: | |||||||
| 20 Mar 2018 | EP141: Ryan Deiss on Selling to a New Vertical (…And Other Questions Live from Traffic & Conversion Summit 2018) | 00:37:59 | |||||
Ryan Deiss joins the PT crew in the third part of this special episode series to answer questions from Traffic & Conversion Summit attendees, live from the Summit! Hear from Ryan Deiss and the experts to learn why choosing a metaphor is the most important part when selling to a new vertical, how to get started using Facebook ads to generate leads for your agency, and how to sell original concepts to your market. IN THIS EPISODE YOU’LL LEARN:
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast. Mentioned in this episode: | |||||||
| 16 Sep 2022 | (Part 2) How to Be Everywhere Online in Less Than 1 Hour/Week | 00:24:27 | |||||
Imagine what it would be like if your brand could be everywhere all the time. Think of all the marketing power this would give you. On today's episode, Ralph and Kasim continue the discussion on Kasim's "digital herpes" marketing strategy - a term that represents the ability to appear wherever your potential clients are. All Marketers want the same thing: To stay top of mind and connect with their target audience when they are most likely to buy. This is essentially what omnipresence does. You create valuable content and make sure your content shows up everywhere your connected consumers look. But why is this so important? As Kasim explains, when people start looking for information about a particular subject and everything they find has been created by you, you instantly become an authority. You don't have to settle for market share. Tune in to learn how you can become a key player in your industry and use retargeting ads to follow your target market all over the internet. IN THIS EPISODE, YOU'LL LEARN:
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| 25 Apr 2023 | How Google’s Big Tracking Decision Will Affect Your Business with Frederik Boysen | 01:05:05 | |||||
In this episode of Perpetual Traffic, Ralph and Kasim are joined by Frederik Boysen to discuss strategies for optimizing digital marketing campaigns and acquiring new customers. They stress the importance of using first-party data to improve customer match, understanding the cost to acquire a customer, and tracking the consumer journey across devices. The episode also covers the importance of aligning business financial strategy and marketing in response to inflation and maximizing Google Ads algorithm performance. Listeners can gain valuable insights on metrics for measuring business growth and tips for effective campaigns. In This Episode, You'll Learn:
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| 21 Jun 2022 | Kasim's Coach on Getting More Clients | Interview with Steve Sims | 00:34:32 | |||||
On this episode, Ralph and Kasim sit down with Steve Sims to talk about how you can get more clients with less leads! OUR PARTNERS:
Mentioned in this episode: Get Your Toughest Tech Problems Solved! Book a free strategy call and let Outliant solve your toughest tech problems! Fill our your info and one of our Founders will schedule a call with you. | |||||||
| 02 Feb 2024 | Enemies No More: Using Google and Meta Together for 10x Returns - Part 2 | 00:54:45 | |||||
How do you measure the impact of your digital marketing efforts? That's the question that Ralph and Kasim tackle in this episode, where they continue their discussion about attribution. They reveal the hidden pitfalls of data tracking, the dynamic nature of advertising platforms, and the essential role of full-funnel marketing strategies. The episode also emphasizes the importance of being flexible and agile in the digital arena, providing useful tips and tricks for marketers who want to thrive in this competitive space. Chapters:
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| 18 Apr 2018 | EP145: How to Amplify Your Ecommerce Business Using Facebook Ads | 00:56:53 | |||||
Do you run an ecommerce company? If so, chances are that you’re missing something. That thing is a holistic system for guiding people who have never heard of you through the buyer journey to become repeat customers. If you’re looking for a system that will bring you more customers while eliminating wasted ad spend, you must listen to today’s episode. IN THIS EPISODE YOU’LL LEARN:
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast. Mentioned in this episode: | |||||||
| 09 May 2023 | Why YouTube Ads Beats Facebook Ads Every Time with Aleric Heck | 00:50:35 | |||||
In this episode of Perpetual Traffic, Aleric Heck joins hosts Ralph and Kasim to discuss strategies for boosting traffic and conversions in digital advertising campaigns. One key takeaway was the importance of tracking leads and conversions, even if it may be difficult to directly attribute success to certain strategies. Another important concept was the use of retargeting as a means of increasing touch points with potential customers and driving messaging. The hosts also stressed the need to focus on the 99% of potential customers who may not convert on the first interaction and to build trust with them through multiple touch points. The episode also touched on the challenges of attribution and the importance of using UTM links to track the success of different campaigns. In This Episode, You'll Learn:
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When it comes to getting traffic for your business, it’s obviously ideal to have a lot of money to invest in ads. But that’s not always realistic, especially for people just starting out. In this episode, Ralph Burns and Kasim Aslam give hope to those entrepreneurs who don’t have extra money for paid advertising just lying around.
The bad news? You have to spend for traffic. Period. The good news? You can pay with time if you don’t have the cash. Ralph and Kasim talk through some simple basics, things they did back in the day that really worked. The bottom line: bring value to people, and it will pay off down the road. It’s the Law of Reciprocity, and it works.
IN THIS EPISODE YOU’LL LEARN:
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iTunes not your thing? Find us on Stitcher. | |||||||
| 09 Dec 2022 | Using Text-To-Image AI to Expedite Your Creative Process with Patrick Gilbert | 00:13:11 | |||||
AI-generated art will transform marketing creatives forever; here's how you get in on the action while the concept is still fresh. On today's episode, Ralph and Kasim sit down with Patrick Gilbert from AdVenture Media Group to continue their discussion on digital advertising in the age of AI and automation. Think of everything you would be able to achieve with your creatives if you could turn imagination into art. With text-to-image AI tools, you simply describe what you want, and AI brings it to life. Tune in to hear Patrick reveal the type of tools that make this concept a reality, where to find them, and the things to watch out for when using them. IN THIS EPISODE, YOU'LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: New Ecommerce Strategies Webinar Get Conversion Optimization Superpowers Put A Creative Team Of Fanatical... | |||||||
| 25 May 2021 | EP307: 3 Steps to Finding the Perfect Audience for Your Ads | 00:30:18 | |||||
What’s the biggest mistake you can make in your first paid traffic campaign? This week we’re talking about the importance of finding your perfect audience—and why you should never start your campaigns before it’s nailed down. Listen to learn the 3-step strategy paid ad experts use to make sure they’re targeting the right audience, every time. Our Partners: Get 50% off your first month with No Limit Creatives (code: PTPODCAST) Build Your eCommerce Website on Wix Start your free trial of Oribi (and get 20% off with code: digitalmarketer) Resources Mentioned In This Episode: Unlock Your Business Potential By Advertising on Social Media with Tier 11 Episode 60: All I Really Need to Know About Paid Traffic I Learned at a Kid’s Birthday Party Episode 82: The Death of Organic Social Media with Mike Stelzner Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: | |||||||
| 27 Oct 2020 | EP277: Why ‘Challenges’ are Cleaning Up on Paid Media | 00:45:03 | |||||
In this episode, DigitalMarketer’s Paid Media Manager Garrett Hardy explains the paid media campaign and funnel that’s been cleaning up for Roland Frasier’s EPIC Challenge. Listen to this episode to create your own 'Challenge' funnel for paid media AND get Ralph and Amanda Ponsford’s quick updates on what you need to know about the paid ad space right now. RESOURCES MENTIONED IN THIS EPISODE Turn On Two-Factor Authentication for Business Manager What is two-factor authentication and how does it work on Facebook? Improving Ad Performance Through Ad Volume Guidance EPIC Challenge: Ethical Profits in Crisis Laser Target 5 Acquisitions in 5 Days EPIC Challenge: Upgrade to VIP How To Scale Your Agency To $100K per Month (And Beyond) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: | |||||||
| 14 Jun 2022 | Why Kasim Is No Longer a PPC Marketer and How CTR Might Not Matter Anymore | 00:42:45 | |||||
Listen in to this roundtable discussion with the head Google strategists at Tier 11 and Solutions 8! Our PartnersSolutions 8 - The Best Google Ads Agency In The World DigitalMarketer | Marketing Tools & Training Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: New Ecommerce Strategies Webinar Get 50% off Your First Month of Blogs with BKA Content! Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution. | |||||||
| 16 Dec 2022 | Google Ads Hack to Maximize Conversions | 00:25:28 | |||||
How much money should you give Google or Facebook during the "learning" phase, and how long should this phase last? On today's episode, Ralph and Kasim dive deeper into an unbelievably wicked smart case study. Kasim and his team spent $500,000 on 15 keywords without any keyphrase optimization and eventually drove a 300% ROAS. Kasim explains that most advertising campaigns fail because they don't give the algorithm enough time and money to learn. After you change or launch a new bid strategy, it might take a little while for the Google algorithm to gather the data it needs to optimize your ads. Tune in to learn what it takes to become a super successful marketer and how the broad match-Smart bidding combination can help you capture traffic that nobody else is bidding on. IN THIS EPISODE, YOU'LL LEARN:
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| 05 Dec 2018 | EP178: How Michael Stelzner Grew Social Media Examiner WITHOUT Paid Traffic | 00:51:42 | |||||
Is it possible to run a successful marketing blog without paying for traffic? Mike Stelzner sure thinks so. And he’s got the numbers to back him up. Mike shows the hosts how he made $1.4 million in his first year of starting his blog, Social Media Examiner, through only organic traffic. He explains his editorial calendar, email newsletter schedule and his social media strategies. He also dives into the current state of social media and how to utilize the platforms for video content. IN THIS EPISODE YOU’LL LEARN:
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| 28 Jul 2023 | The 5 Step System to Lowering Your Cost Per Lead 40% Using AI | 00:47:48 | |||||
Join Ralph, Kasim, and Kobi as they unpack a case study where AI was leveraged to slash the cost per lead by a whopping 40%. Kobi shares on how his team ingeniously integrated lead forms on Facebook and harnessed the power of chat GPT to fine-tune their copy. The trio underscores the need to pause, reassess, and pinpoint areas ripe for enhancement to drive superior outcomes. Chapters:
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| 26 Jan 2024 | The 13 Tools Every Digital Marketer Cannot Live Without | 00:36:42 | |||||
Ralph and Kasim take a deep dive into the evolving landscape of digital marketing, offering a treasure trove of knowledge gleaned from recent mastermind events. They explore an array of cutting-edge tools shaping the industry: from KNO Commerce and Shopper Approved for capturing post-purchase insights, to Metricool's comprehensive approach to social media management. They also touch on Canva's innovative design solutions, including its AI assistant and brand kit creator, as well as HeyGen and Synthesia.io's prowess in AI-driven video creation. Focusing on e-commerce, Ralph and Kasim discuss the indispensability of tools like SmartScout for Amazon sellers, and the impact of Opus.pro and video.ai in the realm of video marketing. They also dive into Descript’s revolutionary approach to video editing through transcript modification. Additionally, the episode highlights the significance of Designer.io in creating compelling lead magnets and ebooks, and Repurpose.io’s effectiveness in streamlining content syndication across various platforms. Chapters:
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on | |||||||
| 13 Aug 2024 | Case Study: The Secret to Profitably Scaling Your Product Line Without Going Broke | 01:04:17 | |||||
In this episode, you’re invited behind the scenes of a real-world marketing case study, revealing the strategies and decisions that led to both success and setbacks. From the importance of Marketing Performance Indicators (MPIs) to the challenges of balancing product diversification with profitability, this discussion uncovers the critical factors that can make or break a business. You’re sure to gain knowledge on how to scale your own ventures without sacrificing your long-term goals. Tune in to learn how to optimize your marketing efforts and maintain a steady growth trajectory. Chapters
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| 20 Sep 2022 | How to Run Google Ads on a Shoestring Budget | 00:27:45 | |||||
Is it possible to run paid ads and drive results on a shoestring budget? On today's episode, host Kasim Aslam sits down with Regina Bellows to discuss one of the most commonly asked questions about Google ads - how to successfully run ads on a limited budget. Regina is the Executive Director at Starter PPC and one of the longest-serving managers at Solutions 8. Advertising on a limited budget almost sounds contradictory because we have to spend money to make money when it comes to ads. But when you are on a tight budget and don't have a lot of room for experimenting, you need a plan to make the most efficient use of your advertising dollars. Tune in to learn the exact steps you need to take to set up an ad campaign and drive results when working with a small budget. IN THIS EPISODE, YOU'LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: | |||||||
| 10 Mar 2020 | EP244: How We 32X'd an eCommerce Business' Facebook Ad Spend and 6X'd ROAS in Just 9 Months Part 1 | 00:41:56 | |||||
Facebook success is not a straight and narrow path and whoever tells you that is lying to you. In this two-part episode of Perpetual Traffic, Ralph goes through his upcoming Traffic & Conversion Summit presentation to show you how Tier 11 strategically increased ad spend and was able to get a 6x return for their eCommerce client. In Part 1, he'll focus on his paid ad strategies for Level 1 traffic. RESOURCES MENTIONED IN THIS EPISODE: Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 220: The 3-Step Strategy to Building a Multi-Million Dollar Virtual Marketing Agency Episode 222: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates Part 1 Episode 223: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates Part 2 Episode 239: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 1 Episode 240: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 2
Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: | |||||||
| 03 May 2022 | Ralph's on META's Podcast?! He explains how he used META to build a business and a life! | 00:40:14 | |||||
What are the biggest challenges facing marketers today, and how can you navigate through/innovate around those challenges? Today’s episode is a replay of Ralph Burns’s guest appearance on the Meta Business, Innovation, and Technology podcast with host Jordan Rogers-Smith. Being on the show was definitely a big honor for Ralph, but—let’s be honest—Meta was lucky to have him. Jordan asked a lot of insightful questions, and Ralph’s answers were brilliant. They talked about everything from attribution and iOS updates to humans vs. technology to the biggest fundamental changes in the Meta platform over the years. Ralph explained why he wouldn’t start a marketing agency in 2022, and reminisced about his first-ever Facebook ad that cost $3000 and got him zero leads or sales. Listen in for an insightful conversation between two really smart guys about the past, present, and future of marketing. IN THIS EPISODE YOU’LL LEARN:
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| 22 Mar 2022 | Episode 376: Meta’s Solutions Architect Shares How to Improve Your Campaigns | 00:33:16 | |||||
It’s not every day you get to hear ad campaign advice straight from the guy who makes all the magic happen at Meta.
On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Owen Felsinger, Solutions Architect at Meta, to talk about Conversions API and CAPI Gateway. What are the pros and cons of each? Which one is right for your business? What bugs are still getting worked out? And what knowledge do you need in order to utilize these tools in the most optimal way possible?
In other fun news, Ralph and Kasim are both speaking at AdWorld in May! Get your tickets TODAY!
Listen in for some valuable insight and helpful tips from a real-life Metamate (yes, this is what the company is officially calling its employees now).
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| 18 Mar 2022 | Episode 375: The Most Important Google Episode We’ve EVER Done | 00:28:47 | |||||
If you’re running Google ads, you need to get on board with Performance Max immediately.
On today’s episode, host Kasim Aslam sits down again with John Moran, Chief Strategist at Solutions 8, to dive even deeper into the goodness of Google Performance Max. These agency guys shoot straight—you don’t need an agency to deploy and manage this new tool, they say. But you do have to monitor it and stay on top of it. You can’t set it and forget it. John walks us through some sample campaigns, and the duo discusses everything from audience sculpting to customer matching to a hidden gem that’s just been made public. Google Performance Max is the future. The time to get started is now.
Listen in to get a jump start on this “beast” that’s already taking names and is going to “evolve into so much more.”
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| 30 May 2023 | Top Ways Your PPC Spend is Being Wasted with John Moran | 01:16:27 | |||||
In this episode of Perpetual Traffic, Ralph and Kasim are joined by John Moran, who shares insights on optimizing ad spend and maximizing marketing effectiveness. Key takeaways include understanding new user count and search categories to optimize ad spend, using short-form video content in Facebook and Instagram for better results, and utilizing tools like Buy the Numbers in Shopify to track important key performance indicators (KPIs). John provides valuable tips for minimizing ad spend while achieving maximum results in marketing campaigns. Chapters:
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| 19 Jul 2022 | A Solution to Fixing Google's Monopoly on Advertising | 00:15:45 | |||||
Is Google a monopoly? If so, how is its market power hurting marketing and advertising agencies? On today's episode, Kasim Aslam describes how Google's monopoly power allows it to weaponize data and charge money for traffic over and above normal auction rates. About a decade ago, bloggers, marketers, and advertisers used to get by on organic traffic and internet advertising. Unfortunately, those days are long gone now that Google gobbles up the vast majority of internet advertising dollars. Google can exert massive influence by controlling how people use the internet — and charge money for traffic however they please. Like any monopoly, Kasim believes it's high times the government regulated them and created an ecosystem that allows other marketing mechanisms to compete.
Listen in as Kasim dissects how Google's monopoly is hurting advertising and how The U.S. Justice Department can confront Google's position as the unchallenged giant on the internet. IN THIS EPISODE YOU'LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: | |||||||
| 09 Aug 2022 | How to STOP Bots and Click Farm Traffic Dead In Its Tracks | 00:38:55 | |||||
Struggling to identify and eliminate click traffic? Kasim and Ralph might have discovered an effective way to stop click farms from taking over your campaigns. In today's episode, Ralph and Kasim sit down to discuss exciting things going on with Google's Performance Max and how you can eliminate click traffic entirely. We all know how destructive bots can be, especially now that they can fill out forms and generate fake leads. Regrettably, fraudsters have gone a step further and now use real humans to conduct their schemes, making them even harder to identify. The good news is, there's something you can do about it. The even better news is that the Google algorithm is on our side on this one. Listen in to learn why Kasim feels the final URL expansion on performance max is the coolest thing ever. Discover how Ralph used the "Kasim Flytrap" to block click traffic completely and how you can do it, too. IN THIS EPISODE, YOU'LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Get Conversion Optimization Superpowers Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics! | |||||||
| 30 Apr 2024 | How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo | 00:31:23 | |||||
On part one of this two-parter, Ralph Burns hosts Lauren Petrullo for a captivating look into the magical world of Disney’s marketing mastery. Lauren spills the secrets of how Disney not only captures hearts across generations but plans their strategies with the precision of a fairy godmother preparing for a royal ball. From the sunny avenues of Disneyland to the bustling crowds of Disney World, discover how the house of mouse designs experiences that are tailored to everyone from toddlers to teens to their grandfolks. Whether it’s dissecting the nuances of generational marketing or exploring how to engage the ever-elusive Gen Z, this episode packs a punch that’s as delightful as it is insightful. Tune in and learn how to sprinkle a little bit of that Disney magic into your marketing mix! Catch part two of this conversation on Friday! Chapters:
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| 08 May 2018 | EP148: What We Think of Free Fly Apparel, Lovepop Cards, and Flixel’s Facebook Ads (and What This Means for You) | 00:35:44 | |||||
Do you ever wonder if you’re making mistakes on your Facebook ads that are costing you money? Join the experts as they critique 6 ads (that are making money on Facebook) and show you what the ads are doing right, what mistakes they’re making, and how you can fix them. Then, Ralph goes beyond the ads and shows you mistakes the website is making once people click through, and how they could be fixed. If you’ve ever found yourself wondering about your own Facebook ads, this is the episode you need to hear. IN THIS EPISODE YOU’LL LEARN:
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast. Mentioned in this episode: | |||||||
| 21 Jan 2020 | EP237: How To Become a Better Copywriter in 47 Minutes | 00:54:18 | |||||
This week we’re focusing on one of the most important parts of your ads—the copy. Ralph talks with Brian Kurtz, author and the experienced marketer chosen to continue teaching renowned copywriter Eugene Schwartz’s infamous marketing lessons. They talk about Schwartz’s concept of ‘marketing by walking around’, how direct mail marketing relates to digital marketing, and why research is the most important part of copywriting. RESOURCES MENTIONED IN THIS EPISODE: Breakthrough Advertising by Eugene Schwartz Episode 205: The Secret to Hooking the Right Customer Episode 207: 6 Scroll-Stopping Facebook Ad Copy Secrets Every Advertiser Should Know Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid Episode 234: The Ad Amplifier Super System For Facebook Ads Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: | |||||||
| 15 Jan 2019 | EP184: Using Facebook’s Campaign Budget Optimization Tool to Increase Social Proof (Part 2) | 00:40:27 | |||||
In last week’s episode, Ralph and Molly talked about Facebook’s new campaign budget optimization tool (CBO). But this week they dive in a little deeper to explore how this tool can increase the social proof on your ad sets. Molly explains how to use ad sets from a previous campaign to increase their engagement and conversions. Ralph then shows us where to find the deceivingly hidden “minimum budget” option and how to use it to find new audiences. Lastly, they explain when NOT to use the CBO option in order to avoid resetting the optimization process. In This Episode You’ll Learn:
Links and Resources Mentioned In This Episode: Train My Traffic Person Webinar Episode 71: The Michigan Method: A Strategy For Scaling Ad Campaigns Episode 182: Top Instagram and Facebook Predictions of 2019 Episode 183: How Facebook’s New Campaign Budget Optimization Tool Can Get You Leads Faster This Simple Facebook Ad Trick Gets More Leads & Customers In 5-10 Minutes FlatFacebook's Campaign Budget Optimization Tool Smart Marketer |Ecommerce Courses by Ezra Firestone Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, or TuneIn or at DigitalMarketer.com. Mentioned in this episode: | |||||||
| 05 Jan 2024 | Google Vs. Meta: Which Ad Platform Should Take The Credit for the Sale? | 00:30:06 | |||||
Ralph and Kasim embark on a forward-thinking journey into the evolving sphere of digital marketing as the year 2024 approaches. They expertly navigate the collaborative strengths of Google and Meta ads, highlighting how the strategic use of these platforms in tandem can significantly amplify marketing outcomes. Additionally, the episode delves into the revolutionary influence of AI in shaping contemporary marketing strategies. Ralph and Kasim offer in-depth insights into why the integration of AI is indispensable for enhancing the effectiveness of marketing campaigns and securing a competitive edge in today's fast-paced digital marketplace. Chapters:
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: | |||||||
| 03 Jan 2023 | [Best of 2022] Episode 356: Creating the Perfect High Converting Tik Tok Ad with Savannah Sanchez | 00:59:57 | |||||
It’s a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one.
In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Savannah Sanchez, a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It’s never been easier to be inspired, Savannah says, and she’s got a handful of TikTok formulas that have worked consistently across all brands, even as the world keeps changing around us.
Listen in for some great advice on knowing your product and your customer, making creatives that resonate, and replicating them successfully on virtually any platform.
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| 27 Oct 2023 | Cutting Edge Digital Marketing Insights from Cancún, Mexico | 00:31:37 | |||||
Ralph and Kasim delve deep into the intricacies of business, from the art of evaluating copy to the power of surrounding oneself with the right minds. They share invaluable insights, including a game-changing method for assessing ideas and the potential pitfalls that can cost millions. As we navigate through real-life experiences, strategies, and revelations, listeners will uncover the secrets to mastering business and the essence of smart networking. Dive in for a transformative journey that promises to reshape your business perspective. Chapters:
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| 09 Feb 2024 | Mastering the 3 Key Pillars for Digital Marketing Success in 2024 | 00:37:32 | |||||
Think you know the basics of marketing? Think again. Ralph and Kasim show you how to spice up your marketing fundamentals with some cutting-edge tools and techniques. They reveal the secrets of crafting messages that stop people in their tracks and make them drool over your offer. They also share some of the coolest tools that they use to spy on their competitors and generate awesome ideas, especially for short-form video content. You’ll learn how to combine the timeless principles of marketing with the latest technology and a touch of humor, to create ads that rock. Chapters:
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| 16 Nov 2021 | Episode 340: Facebook Ads & iOS 14 Issues: Fixed or No? (Part 1) | 00:37:37 | |||||
Staying on top of the iOS updates and keeping your marketing edge means understanding things like ATT, API, EMQ, and AEM.
In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Ben Pang, Software and Attribution Product Manager for Tier 11, who is feverishly working on iOS solutions in his lab day and night. Ben thoroughly explains all the latest concepts, software, and acronyms in a way that even those whose brains aren’t quite so technical can understand.
Listen in for some great tips on ensuring your social marketing stays effective even as things keep changing.
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| 06 Apr 2021 | EP300: How To Launch A Product From Scratch | 00:38:38 | |||||
Things are about to get interesting. Perpetual Traffic is about to build a business AND give you a front-row seat to the experience. Watch us start a business in real-time and come along for the ride as we figure out what our product is going to be and how we’ll market it. Have a few minutes to fill out our survey? Visit tiereleven.com/survey and get the Tactical Troubleshooting Checklist ($297 value) for free! Listen To Learn:
Our Partners: Save $700 on your Ad World 2021 Ticket! Get a Free Trial of Oribi and 20% off with code: DigitalMarketer Get 50% off of Ad Creatives with code PTPODCAST Resources Mentioned In This Episode: Get the Tactical Troubleshooting Checklist for FREE ($297 value!) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: | |||||||
| 26 Nov 2021 | Episode 343: Getting Inside the Mind of a Project Manager with Daniel Green and Alicia Katz of Tier 11 | 00:16:58 | |||||
Growing your company is far more than just more traffic. It’s all about internal processes and hiring the best people to do different jobs within your organization.
In today’s episode, we’re mixing things up a little bit. We thought it would be cool to show you some internal conversations we have among team members at Tier 11. Daniel Green, Marketing Creative Strategist, sits down with Alicia Katz, Director of Production/Product Manager, to see how she creates order from chaos. What goes on inside the head of the person who can really make things happen within your organization?
Listen in to gain a better understanding of what it takes to run a successful online business.
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| 07 Mar 2018 | EP139: How to Lower Your Cost Per Acquisition (…And Other Questions Live from Traffic & Conversion Summit 2018) | 00:49:40 | |||||
Join us in this special episode, as the experts answer questions from Traffic & Conversion Summit attendees, live from the Summit! Learn digital marketing strategies and insights you can start deploying today, from lowering your cost per acquisition (CPA) to dealing with the overcrowdedness of email, from discussing the new places you need to go to reach your audience to how SamCart grew one of their launches by 5X. IN THIS EPISODE YOU’LL LEARN:
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast. Mentioned in this episode: | |||||||
| 19 Jul 2024 | (Part 2) How to Craft a Legendary Brand and Create Raving Fans with Scott Wozniak | 00:38:05 | |||||
In this episode, Scott Wozniak shares the secrets behind creating a powerful customer experience engine that turns satisfied customers into raving fans. Scott discusses the importance of operational excellence, personalized service, crafting memorable moments, and the need for businesses to build trust and demonstrate genuine care for their customers. Using lessons from Chick-fil-A and the wisdom of Obi-Wan Kenobi, Scott explains how businesses can differentiate themselves by celebrating their customers' successes and creating unforgettable experiences. Tune in to learn how to elevate your brand and leave a lasting impact on your audience. Chapters
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| 13 May 2020 | EP253: How to Positively Crush It With YouTube Ads in 2020, Part 2 | 00:32:49 | |||||
Starting to think it’s time to launch your own Youtube digital marketing strategy? Tom Breeze is back to explain how to nail your Youtube ads in 2020. In Part 2 of this episode, he explains the three step process of targeting, creative, and offers that create ads that crush it on Youtube. You can find Part 1 of this episode in the show notes below. RESOURCES MENTIONED IN THIS EPISODEEpisode 246: How to Positively Crush It With YouTube Ads in 2020, Part 1 iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. Mentioned in this episode: | |||||||
| 27 Jun 2023 | How Jamie Davidson Scaled from $0 to over $100 million on Amazon in 7 Years | 00:43:39 | |||||
In this episode of Perpetual Traffic, hosts Ralph and Kasim, along with special guest Jamie Davidson, co-founder of AMZ Insiders, dive deep into the intricacies of building a highly successful business on the ever-expanding Amazon platform. With a focus on advanced digital marketing strategies, Jamie shares his remarkable journey and emphasizes the paramount importance of brand ownership and product design in capturing market share. The discussion revolves around cutting-edge techniques for optimizing product ranking on Amazon, leveraging sophisticated analytics tools to gain a profound understanding of customer reviews and feedback, and seizing lucrative opportunities within the rapidly evolving e-commerce landscape. Jamie also explores the future of e-commerce, shedding light on the intensifying competition from formidable players like Walmart, Shopify, and TikTok. Join Ralph, Kasim, and Jamie as they unveil invaluable insights tailored to advanced digital marketers and CMOs, empowering them to navigate the dynamic world of e-commerce with finesse and drive sustainable business growth. Chapters:
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| 15 Nov 2022 | DON'T Create a Podcast – Do “Podcast Guesting” Instead with Dustin Riechmann | 00:29:45 | |||||
Should you start your own podcast or guest on other people's podcasts? With more than 2.1 million active podcasts, you are probably better off becoming a guest. On today's episode, Ralph and Kasim talk to Dustin Reichman, a serial entrepreneur and digital marketing expert. He specializes in helping mission-driven solopreneurs add $100K+ per year to their bottom line by telling the right stories on the right podcasts. Dustin explains that podcasts are a winning formula for both the host and the guest. However, running your own podcast takes a good deal of time and effort. Which is why, for some people, guesting on other people's podcasts might be more beneficial than hosting your own show. Tune in to learn easy-to-implement strategies for getting the most out of other people's podcasts. Discover practical tips you can implement immediately to drive leads and acquire customers through podcast guesting. IN THIS EPISODE, YOU'LL LEARN:
Links and Resources: Get your podcast pitch playbook HERE
OUR PARTNERS:
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| 01 Dec 2023 | Lifetime Value Nuggets: Deciphering Customer Metrics | 00:28:58 | |||||
In this episode of Perpetual Traffic, we are digging deep into the archive for crucial marketing strategies for the digital age. These nuggets revolve around essential topics like the intricacies of selecting the right marketing or advertising agency, understanding and leveraging Customer Acquisition Cost and Customer Lifetime Value, and the emerging role of connected TV in digital advertising. Alongside, the episode breaks down the nuances of performance marketing, offering listeners a comprehensive guide to navigate the ever-evolving landscape of digital marketing effectively. Chapters:
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: | |||||||
| 06 Aug 2019 | EP213: The New Facebook Messaging Landscape with Mikael Yang of ManyChat | 00:57:01 | |||||
In this episode, Molly and Mikael Yang, CEO and Co-Founder of ManyChat, go in-depth on the upcoming messaging landscape. They talk about Facebook’s goal for the future of messaging, hear Mikael’s take on how Facebook can monetize messaging platforms, and answer questions live with Team Traffic. IN THIS EPISODE YOU’LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Messenger Marketing & Chatbot Mastery Episode 94: The Future of Messenger Marketing with ManyChat CEO Mikael Yang Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: | |||||||
| 30 Jun 2023 | Your USP: The reMarkable Method to Sell More of Your Products Online | 00:34:37 | |||||
In this episode of Perpetual Traffic, Ralph and Kasim delve into the critical role of a unique selling proposition (USP) in the realm of digital marketing. They dissect Ralph's decision-making process behind his Remarkable tablet purchase, demonstrating how a deep understanding and resolution of customer pain points can drive product differentiation. Ralph advocates for relentless research and iterative product enhancement, recommending sophisticated tools such as Chat GPT and Amazon reviews for insightful market analysis. Chapter:
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| 26 Sep 2023 | How to get thousands of new authentic Instagram followers in 30 days while sitting on the toilet | 00:42:35 | |||||
Kasim and Lauren dig deep into the intricacies of Instagram and e-commerce, sharing invaluable insights and strategies to optimize online presence and attract authentic followers. They explore innovative approaches to engagement, discussing the significance of an optimized profile, the impact of strategic interaction with competitor traffic, and the potential of TikTok shops in the e-commerce space. Whether you're looking to elevate your brand, enhance your online presence, or revolutionize your Instagram strategy, they pack this episode with transformative tips and expert advice to help you achieve your goals. Chapters:
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| 15 Sep 2020 | EP271: A Tale of 2 Ad Accounts: How to Sell (and NOT Sell) on Facebook | 00:48:43 | |||||
This week we’re focusing on advertising your eCommerce offers on Facebook and a harsh truth. If your ads aren’t working it might not be your ad, it might be your business. In this episode, Angela Ponsford, VP of Media Buying at Tier 11, is going to show you 2 different ad accounts that Tier 11 is running and the differing results they’re getting (and why). You’ll also get a quick update on what’s working and not working on Facebook right now—hot off the Tier 11 press! RESOURCES MENTIONED IN THIS EPISODEMobile/Responsive Web Design Tester Organic Aloha Prime Steak Rub & Seasoning Create Custom Metrics in Ads Reporting Episode 166: Why Facebook Traffic is NOT Your Problem Episode 175: 3 Ways to Increase the Average Order Value for Your Ecommerce Business Manuel Suárez Coaching (Coupon Code: PODCAST) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: | |||||||
| 02 Jun 2020 | Blackout Tuesday | 00:01:16 | |||||
At DigitalMarketer, we stand together with the black community against racism, social injustice, and violence. We vow to use our voices to speak up against the injustices that are all around us, and we pledge our support to black businesses, employees, and entrepreneurs. #blackouttuesday | |||||||
| 05 Apr 2024 | The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!) | 00:41:07 | |||||
Ralph Burns and Kasim Aslam are discussing the intricacies of integrating sales and marketing strategies within businesses. The duo focus on real-world applications and challenges, and unravel the often complicated relationship between these two critical departments. Today’s conversation goes beyond traditional tactics, touching on the essential role of customer retention and the dynamic between operations and client success. By leveraging their expertise and personal experiences, Ralph and Kasim offer great advice about structuring sales and marketing to drive business growth and ensure long-term success. This episode is a must-listen for business owners and marketers alike, offering strategies to not only attract but also retain customers, thereby fostering sustainable business development. Chapters:
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on | |||||||
| 02 Jan 2024 | 13 Explosive Must-Do Marketing Tips for 2024 with Lauren Petrullo | 00:47:12 | |||||
Ralph chats with Lauren Petrullo, the founder and CEO of Mongoose Media, a digital marketing agency that helps e-commerce and brick-and-mortar businesses grow their online presence and revenue. Lauren shares her top 13 tips for digital marketing success in 2024, covering topics such as email verification, BIMI records, conditional logic, meta events, QR codes, reel covers, Q5, and more. Lauren explains why these strategies are essential for optimizing your email deliverability, meta shop visibility, catalog health, and social media promotion. She also reveals some of the tools and resources she uses to implement these tactics and measure their results. Whether you’re an e-commerce store owner, a marketing director, or a business owner, you’ll find tons of valuable insights and actionable tips in this episode to take your digital marketing game to the next level in 2024. Chapters:
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: | |||||||
| 28 Apr 2020 | EP251: The 2 Essential Elements to Ultra High-Converting Video Ads | 00:44:10 | |||||
Every direct response video needs to be two things: engaging and compelling. In this episode, Andrew Eckblad of Convert Views joins Ralph Burns and Amanda Powell to explain what makes a video ad engaging and compelling. He talks about the importance of editing, why you don’t need the best film equipment available to get started creating video ads, and how he relies on tests and analytics to show him what’s working and what’s not. RESOURCES MENTIONED IN THIS EPISODE Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: | |||||||
| 28 Dec 2021 | Episode 352: How to Make Your Clients REALLY Happy with Taylor McMaster, CEO and Founder of DOT & Company | 00:53:56 | |||||
Everybody wants their clients to be happy, but it doesn’t just happen by default.
In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Taylor McMaster, Founder and Client Account Manager at DOT & Company. Taylor manages client relationships for digital marketing agencies, which means she’s basically every agency’s dream. As a customer advocate, she’s passionate about proactive communication, welcome gifts, regular updates, learning about the client’s needs and preferences, building trust, and ultimately a long-term relationship.
Listen in for some great tips on optimizing the customer experience from someone who’s really awesome at it.
IN THIS EPISODE YOU’LL LEARN:
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| 31 Aug 2021 | Episode 321: Reevaluating Your Offer to Find Your Audience with Tier 11’s Angela Ponsford | 00:50:05 | |||||
In a post-iOS 14 world, you need to rethink your offer if you want to stay competitive.
In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tier 11’s Angela Ponsford to talk about the importance of first-party data and viable transitional lead magnets. They’ll share expert advice about what your competitors are doing wrong—and how you can do it right. Kasim even claims that following their suggestions will put you two years ahead of the curve.
Listen in for some great insight—and a chance to win FREE tickets to Traffic & Conversion Summit!
IN THIS EPISODE YOU’LL LEARN:
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iTunes not your thing? Find us on Stitcher.
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| 03 Mar 2020 | EP243: The 5 Keys To Success As A Media Buyer | 00:37:13 | |||||
What makes a good media buyer? In this episode, Ralph talks with Angela Ponsford, VP of Media Buying at Tier 11, to nail down what it takes to be a successful media buyer. Using their experience running $250 million in ad spend they give insight on the importance of being technically savvy in Ads Manager, why a willingness to dive into data is crucial, how humility is the foundation of the best media buyers, and more. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: | |||||||
| 30 Jan 2024 | Enemies No More: Using Google and Meta Together for 10x Returns | 00:32:58 | |||||
What if everything you thought you knew about marketing attribution was wrong? In this eye-opening episode, Ralph and Kasim reveal the hidden truths and pitfalls of measuring the effectiveness of your marketing campaigns across different platforms. They expose the flaws and limitations of attribution software, meta platforms, and 30-day advertising cycles. You’ll learn how to think beyond the standard sales funnel, embrace the complexity and diversity of the advertising spectrum, and appreciate the power and influence of impression-based advertising. This is part one of a two-part series that will challenge your assumptions, expand your perspective, and inspire you to adopt a more holistic and nuanced approach to evaluating your marketing success. Chapters:
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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: | |||||||