Perpetual (Adam Ryan, A Workweek Friend)

Boostrapping a media business is hard. Being the de facto leader in your category of coverage while being bootstrapped? Near impossible.  But for Jason Yanowtiz, Co-Founder and CEO of Blockworks, impossible was never on the agenda. Adam and Jason discuss how to grow a financial media brand from an idea into a business, doubling year on year. They’ll zoom in on why Blockworks throws the kinds of events 10,000 people want to attend, and they’ll zoom out to Jason’s predictions on how Web3 will impact the media landscape going forward. You’ll hear how Blockworks delivers news and insights on digital assets to millions of investors, why their analysis is world class, and how they’re helping investors make smarter decisions through podcasts, newsletters and digital content. If, like Jason, you’re operating at the top of your game, then our sponsor Sailthru might be just what you need to build relationships with the kind of people who move the needle on your business. Take a look at their platform and get more information here: https://www.sailthru.com/  Follow Jason: LinkedIn: linkedin.com/in/yanowitzjason Twitter: twitter.com/JasonYanowitz Keep up to date with the latest Media Moves news. Follow Adam on Twitter: https://twitter.com/AdamRy_n Sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual

If there’s one question Adam gets asked all the time, it’s this: What does Workweek actually do? In this media podcast, he unpacks the Workweek mission around the creator economy. When you're writing a newsletter or creating a podcast your time is pressed. From ad sales to admin, being a Swiss Army Knife isn’t optimal, and that’s where Workweek steps in. In this 5-minute run through, Adam explains how Workweek scales creators by picking up back end operations, the triangle of replaceability, and repurposing content. And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Keep up to date with the latest Media Moves news. Follow Adam on Twitter: https://twitter.com/AdamRy_n Sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual

When you’re a woman who loves sports, it’s easy to get overlooked and excluded by traditional media. But Jacie deHoop isn’t standing for that. Find out why 500,000 sports fans can’t be wrong. As a lifelong athlete and with a background in finance, Jacie is at the cutting edge of sports and business. Co-Founding The Gist, a sports media brand and newsletter was a natural evolution of her strengths. Adam and Jacie get deep into how The Gist is representing underserved fans and athletes, why personalized content has helped attract 500,000+ newsletter subscribers, and why she’s scouting for TikTok talent. You’ll also hear Adam’s take on building personas, how Insta is huge for The Gist and what it’s like building a community. This is a fascinating conversation about sports, media and finance. One to listen to, And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Follow Jacie: LinkedIn: linkedin.com/in/jacie-dehoop Keep up to date with the latest Media Moves news. Follow Adam on Twitter: https://twitter.com/AdamRy_n Sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual

Why would a huge European event business snap up a relatively unknown media company? In this 5-minute tear down, Adam Ryan has the answers. Join Adam as he shares his personal experience talking to Industry Dive CEO Sean Griffey, why Informa has done the math, and some of the challenges they’ll face going forward. You’ll hear Adam’s spicy takes on whether this vertical play will convert, why media is always an execution game, and why going deeper with the audience is Informa’s next challenge. To hear Adam’s original interview with Sean, listen here: https://bit.ly/3J1ulcM And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Keep up to date with the latest Media Moves news. Follow Adam on Twitter: https://twitter.com/AdamRy_n Sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual

How do you retain talent and keep your creatives in-house? It’s a question that’s plagued media operators for years, and Adam has the solution. In fact, he has 3. Join Adam, as he takes a 5-minute run through on ways to create the kind of work environment that encourages and nurtures your top talent. You’ll also hear Adam’s hot takes on the creator economy and relatable examples. One to take note of. Don’t forget to subscribe and join Adam for season 3 as he asks media operators for their ONE takeaway to improve business, going from content to commerce. And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Keep up to date with the latest Media Moves news. Follow Adam on Twitter: https://twitter.com/AdamRy_n Sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual

How do you build one of the most successful fantasy football newsletters around?  According to Eliot Crist, CEO of Matthew Berry’s Fantasy Life Newsletter, it’s all about recognizing strengths within each individual and understanding your growth goals.  Eliot sits down with Adam to share his insights on maintaining engagement with your audience, leveraging partnerships for growth, and how to cope with the seasonal nature of any industry. He also reveals what he believes will be the future of the fantasy football industry and explains what excites him most about the work they're doing at Fantasy Life. Discover how Fantasy Life became a leading fantasy football media company built off the back of the world's most engaged fantasy football newsletter. Join Eliot and Adam as they dive into the challenges and successes of building a startup, the power of listening, and the importance of surrounding yourself with smart people.   00:00:38 - Rapid Growth of Fantasy Football Newsletter 00:03:11 - Strategic Team Building for Growth 00:04:47 - Transitioning from Sales to Operations 00:06:14 - Balancing Passion and Skill in Building a Team 00:09:15 - Unlocking Growth Through Strategic Partnerships 00:15:04 - The Power of Newsletters for Consumer Companies 00:17:15 - Navigating Seasonality in Fantasy Football 00:21:21 - The Importance of Surrounding Yourself with Smart People 00:28:44 - Positive Impact of NFL on Business 00:29:42 - The Future of the Media Industry Subscribe to Matthew Berry's Fantasy Life Newsletter: https://manage.kmail-lists.com/subscriptions/subscribe?a=Qj8C77&g=Xfj8F2   Follow Eliot:  LinkedIn: https://www.linkedin.com/in/eliot-crist-a59818146/   Want to get into it further?    Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual   And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves   Thank you so much!

How do you grow a huge online community, write a high signal 10,000-word essay every week, and keep up with the latest tech trends? Ask Mario Gabriele, he’s doing it all. In the fast moving media landscape, staying ahead of the curve is crucial. Mario is an expert at creating community and has become an incredible thought leader through his company, The Generalist. Adam dives into conversation with Mario on how he manages to do it all as a solo creator, how he’s reached more than 55,000 readers, and why good is not good enough when perfect’s on the table.   You’ll get into the weeds of how paygating impacts revenue, Mario’s predictions on why the future of the media is tied up with personality-led brands, and how venture capitalists will tack onto media brands more aggressively. Media operators at the top of their game, like Mario, will appreciate our episode sponsor Sailthru. Their platform is designed to build relationships with an audience who move the needle for your business. Find out more here: https://www.sailthru.com Follow Mario: LinkedIn: linkedin.com/in/mariogabriele Keep up to date with the latest Media Moves news. Follow Adam on Twitter: twitter.com/AdamRy_n Sign up to the Perpetual newsletter: workweek.com/brand/perpetual

How do you solve a problem like LinkedIn? To get past high noise, low signal and build an online community that’s truly meaningful, you need a vertical social network. In this 5-minute run through, Adam unpacks how his old company, Spiceworks, did just that. By creating mascots, products and conversations that actually meant something to their customers, they gained highly engaged, loyal followers. Take a listen as Adam gives two highly meaningful, highly practical takes on how to create a community that connects. This is the conversation you want to be having around your virtual water cooler. And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Keep up to date with the latest Media Moves news. Follow Adam on Twitter: https://twitter.com/AdamRy_n Sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual

Bennett Richardson takes a unique approach to media marketing. Discover how his fascinating background is helping set Protocol’s agenda for success. Through his roles as Founder and CMO of dating app Hinge to Executive Director at Politico, there’s a thread that runs through Bennett’s media playbook: Relationship. Having spent time “on the other side of the desk” in marketing and sales, Bennett believes media organizations work best when they work collaboratively.  He also believes you should always write for the smartest people in your contact book, a belief shared by our sponsor Sailthru. Their platform is designed to build relationships with an audience who move the needle for your business, instead of scaling for the sake of scale. Find out more here: https://www.sailthru.com/  Adam dives into how Bennett is carving out Protocol’s unique value proposition as a comprehensive insider publication for tech executives, offering fact-based news and analysis. They discuss why storytelling is crucial to brand building and why partnerships are in the DNA of every media company. You’ll hear more about how Protocol is selling to smart marketers, who Bennett admires in the space and his predictions on the impact of paid-for subscriptions. Follow Bennett: LinkedIn: linkedin.com/in/bennettrichardson Twitter: https://twitter.com/bennettrich Keep up to date with the latest Media Moves news: Follow Adam on Twitter: https://twitter.com/AdamRy_n Sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual

Meet the man responsible for giving the oil and gas industry a much-needed reboot.  Collin Mclellan drops by the pod to chat with Adam about how he’s changing the way the world thinks about energy, starting with his company, Digital Wildcatters, a community-based organization dedicated to connecting energy workers to other professionals. Collin shares how Digital Wildcatters is building a community through content and why his brand is hedging its bets on the power of authentic storytelling. Discover the scrappy strategies Digital Wildcatters used to make it to the forefront of the oil and gas industry, the unique challenges they faced raising funds during the Pandemic, and what Collin believes the future of vertical professional networks has in store for their company.   Plus, what is Adam most excited about for the future of the energy industry in the next five years? Tune in to gain a fresh new perspective on one of the world’s most influential industries.    00:00:39 - Fresh Perspectives on Oil, Gas, and Media Industries 00:01:38 - Building a Community of Energy Professionals 00:03:56 - The Power of Starting a Podcast 00:05:27 - Content vs. Media Strategy Success 00:13:23 - Building a Media Company Through Events 00:14:23 - Accelerating Energy Professionals' Careers Amidst Covid 00:20:35 - Collide: Knowledge Sharing for Energy Professionals 00:27:39 - Digital Wildcatters: The Future of Media 00:30:10 - Building Community vs. Creating Audience 00:37:21 - The Future of Media: Vertical Communities with Digital and Real-Life Elements   Follow Collin:  LinkedIn: https://www.linkedin.com/in/collin-mclelland/ Website: https://digitalwildcatters.com/?utm_campaign=linkedin_landing&utm_medium=social&utm_source=linkedin   Want to get into it further?    Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual   And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves   Thank you so much!

So often media companies hold back from being truly creative with their marketing. But when they let loose they become culture shapers. Find out how. In this 5-minute episode Adam breaks down three ways your company can stop sitting on the sidelines and begin to shape the culture around it. Because when you own the narrative, the world’s your oyster.  Grab a pen, this is a highly actionable run through. And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com

What makes Ben Smith different from so many journalists? He’s not reporting the news, he’s breaking it. Adam takes 5 minutes to deep dive into exactly what this means, how it sets Ben up as the go-to journalist in media, and why he has an athlete mindset. And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual And if you love listening to Perpetual please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!

With a 50% chance of recession in the next two years, it’s time to get into the circle of success. Adam Ryan explains. Join Adam as he takes a 5-minute run at explaining how to succeed during a recession. While not all industries are recession-proof, you can give yourself the best chance of survival by creating a smaller circle of success. How? By knowing your short and long term bets. Plenty of insights drawn from experience, give this one a listen. And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Keep up to date with the latest Media Moves news. Follow Adam on Twitter: https://twitter.com/AdamRy_n Sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual

Why Media Moves? Because the landscape is constantly shifting and evolving. In that kind of environment, hearing Jacob Donnelly’s highly actionable insights is vital. More than 3 million people start their day with Morning Brew and as the B2B GM, Jacob is always ahead of the curve. As a Founder and former MD at CoinDesk he lives and breathes all things media. Adam and Jacob discuss underutilized tactics in media companies, his thoughts around monetizing subscriptions versus advertising and how most media operators are woefully underprepared for what’s coming on the newsletter horizon. With highly actionable nuggets and predictions you’ll want to note down, this is an episode you can’t afford to miss. Like Jacob, our episode sponsor Sailthru our absolute pros at reading the media landscape and building relationships based on trust. Their platform is designed to connect you with an audience who move the needle for your business. Find out more here: https://www.sailthru.com/  Follow Jacob: LinkedIn: linkedin.com/in/jacob-donnelly-08aa3a8 Twitter: twitter.com/JayCoDon Keep up to date with the latest Media Moves news. Follow Adam on Twitter: https://twitter.com/AdamRy_n Sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual

In this 5-minute tear down, Adam responds to comments on his recent viral tweet asking if the creator economy is cratering. Join Adam as he gets into how platforms are connecting audiences and creators on a deeper level, and how Only Fans does business differently. Want to see what all the noise is about? Here’s the tweet that went viral: https://twitter.com/AdamRy_n/status/1571503567491698694 Want to take the discussion further? Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual If you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com

Jane Hoffacker is on a mission to help players escape on fantasy adventures through tabletop games. Find out how she’s building a media company focused on bringing stories to life. Adam and Jane get into why Incredible Dream Studios is zigging when everyone else is zagging, why your community helps you find relevance, and why they’re in a state of constant experimentation. You’ll also hear Jane’s take on why Incredible Dream Studios is uniquely focusing on IP and not just the gamplay. Follow Jane: LinkedIn: linkedin.com/in/janelovesgames Want to take the discussion further? Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual If you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com

Everyone has an opinion about Web3. But not everyone happens to be a media company building in Web3. That’s where Dirt comes in and more specifically, Daisy Alioto. For such a vast topic, actual media operators in the Web3 space are relatively thin on the ground. Getting first-hand experience, accurate data on the impact of this technology and what it means for the media industry is a rare find. That’s why Daisy Alioto’s insights are so valuable. Adam and Daisy discuss Dirt, the daily newsletter providing unique takes and smart conversation on all things streaming, entertainment and digital culture. Daisy talks about her background and shines some light on where the future of Web3 will and won’t take media operators going forward.  Daisy’s an absolute pro at building and managing audiences. Managing relationships is a high priority for episode sponsor Sailthru. Their platform is designed to build relationships with an audience who move the needle for your business. Find out more here: https://www.sailthru.com/  Follow Daisy: LinkedIn: linkedin.com/in/marissa-daisy-firke-4b778237 Twitter: twitter.com/daisandconfused Keep up to date with the latest Media Moves news. Follow Adam on Twitter: https://twitter.com/AdamRy_n Sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual

After raising $57 million over the last 5 years, D.C. based media company Axios has been acquired by Cox Communications for $525 million.  With execution being key, Adam discusses why some considered Axios to be doomed from the start, only to end up with one of the best outcomes we’ve seen just 5 years later. And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetual And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com

Figuring the right marketing fit as a B2B can feel like throwing spaghetti at a wall—sooner or later at least one strategy has to stick… right? But how can you optimize the path to finding the right verticals in the meantime? Join Adam Ryan as he sits down with Chris Ferrell, CEO of Endeavor Business Media, to discuss the ins and outs of the media industry and the strategies behind building a successful B2B brand.  From choosing the right verticals to navigating acquisitions, Chris shares his expertise and insights on how to thrive in the B2B media space.  Discover the secrets behind Endeavor's rapid growth, its unique approach to team development, and its plans for the future—directly from the mouth of one of the B2B industry's most accomplished leaders himself.   00:01:41 - From Internet Startup to Media Mogul 00:04:27 - Choosing Verticals: Buy vs Build 00:06:38 - Defining Success: Revenue or Audience? 00:07:48 - Building a Company with Local Investors 00:11:53 - Endeavor's Sustainable Growth: 25 Acquisitions, 700 Employees 00:14:08 - Building an Executive Team for Long-Term Success 00:18:19 - Acquiring Deals of Varying Sizes 00:22:05 - Challenges in Selling Small Media Companies 00:24:44 - The Evolution of Hosted Buyer Conferences 00:27:38 - Structuring a Team for Verticals 00:30:08 - Changing Perceptions of the Media Industry 00:34:46 - The Impact of AI on B2B Marketing   Want to get into it further?    Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual   And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves   Thank you so much!

Brian Morrissey is exactly the guest you’d want as a season opener, with the kind of media knowledge you’d pay to hear. As a reporter he didn’t take much notice of the kind of people who wrote emails and sold ads, until he became the kind of person who wrote emails and sold ads. Now editor and founder of The Rebooting, a weekly newsletter on how media operators can build sustainable businesses, Brian brings his immense knowledge of the industry, while also operating within it. Adam and Brian get into how to suck at selling ads, why embracing individuals over institutions isn’t going away, and transferable skills in the media landscape. You’ll also hear Brian’s take on editorial freedom, being early (or late) for trends, and direct versus indirect marketing models. Packed full of insights that help make sense of the ever-changing media landscape, this is an episode you won’t want to miss. Follow Brian: LinkedIn: linkedin.com/in/brianmorrissey Twitter: twitter.com/bmorrissey Keep up to date with the latest Media Moves news. Follow Adam on Twitter: https://twitter.com/AdamRy_n Sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual

What happens when TikTok and culture collide? The most successful holiday box office opening in the history of the movies. In this quick dive, Adam talks about why media operators act out of fear, missing out on huge opportunities to influence culture, why you need to let your best people loose on TikTok, and why a bunch of 20-something men are dressing in suits and heading to a kid’s movie. You’ll also hear Adam’s thoughts on what happens when FOMO and hype mix, why your camera phone will do, and how to be part of the conversation. And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Keep up to date with the latest Media Moves news. Follow Adam on Twitter: https://twitter.com/AdamRy_n Sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual

Only when you’ve truly been a fan of a product (or kids’ cartoon) can you truly understand how brand affinity works. Just ask Jamie Seltzer, General Partner at LightShed Ventures. With a background at the intersection of media, finance, and tech Jamie, through LightShed, is investing in founders at the forefront of these industries. Adam digs deep into Jamie’s core beliefs around reaching a niche audience, why he asks himself if people would get a tattoo of the brand they love, and why you should be paying attention to Toucan. You’ll also hear why the producer of Power Rangers made a serious impact on Jamie’s career, and why platforms like Meta are losing power. This is a media operator with some seriously impressive insights. Don’t miss this one. Follow Jamie: LinkedIn: linkedin.com/in/jamie-roberts-seltzer-a57a6934 Keep up to date with the latest Media Moves news. Follow Adam on Twitter: https://twitter.com/AdamRy_n Sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual

The world of Media is moving faster and faster. When executives have more to process than ever before, how do you stay ahead of what’s coming around the corner? I’m Adam Ryan, Co-Founder and CEO of Workweek. And as a media executive I know how hard it can be to keep up with our perpetually changing industry. That’s why I started Media Moves: To deliver the latest news, moves and predictions media executives need to know to stay at the top of our industry. Our conversations have two parts. First we zoom in on how executives are executing their playbooks. Our guests are world-class at what they do coming from companies like 6AM City, Dirt, and The Plug, and I want to get into the weeds of how they deliver. We’ll get to know the media they’re consuming as well as the challenges they’re working through. Second, we zoom out on where media is heading. What is going to look different in 5 years’ time? And what will stay the same? By knowing what trends are unfolding, you’ll be able to make stronger bets about your business’s future. Media Moves gives you practical playbooks and thoughtful predictions on what lies just around the corner for our industry that you won’t want to miss. New episodes starting February 28th, with new episodes every Tuesday after that. Make sure to subscribe wherever you get your podcasts.

Discover the story behind Community Impact, a hyperlocal news source distributing information by print and email to millions of local residents in the Austin area.  John Garrett, the founder of Community Impact, chats with Adam about his entrepreneurial journey and the critical moments that shaped the business. John shares why risk-taking is essential to starting any business, the importance of selling upfront ads, and how the company's unique distribution cadence led it down the path of sustainability.  How is Community Impact managing to succeed in the fledgling industry of digital and print news?  Tune in to find out exactly how Community Impact has achieved success without raising outside capital and what their unique vision for the future of the news industry entails.    00:00:02 - John's Gratitude for Industry Contributions 00:00:13 - Starting a Community Impact Business 00:05:17 - Bootstrap Founder's $39,000 Success Story 00:06:18 - Smart Business Growth Through Risk-Taking 00:11:59 - Geographic Strategy: The Game of Risk 00:17:32 - Dallas Morning News Grows Subscriber Base 00:24:37 - Approaching Business Differently: Revenue Strategy 00:26:59 - Balancing Regional and Corporate Costs 00:31:29 - Exciting Industry Evolution in Five Years Learn More About Community Impact: Website: https://communityimpact.com Follow John:  LinkedIn: https://www.linkedin.com/in/jpgarrett/ Want to get into it further?  Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!

Discover the secrets to building a successful media network and one of the largest female marketplaces in audio with Michael Bosstick, CEO of Dear Media.  In this episode, Michael shares his insights on managing hybrid environments, the importance of authenticity in media, and the value of niche content. Learn how Dear Media has navigated the changing landscape of consumer attention and why consistency is key in podcasting. Michael also discusses the role of culture in talent selection and the future of brands as content businesses. How do sponsorships often degrade the value and authenticity of content and how can businesses ensure creators are given the proper tools to remain authentic to their original vision?  Tune in to gain valuable knowledge and stay ahead in the world of media and marketing.   00:00:00 - Brands Must Embrace Content Marketing 00:01:08 - How the Dear Media Podcast Network Drives Engagement 00:12:24 - Prioritizing Content Creation for Podcast Success 00:18:13 - Navigating Political Correctness in Media 00:24:18 - When Brands Are Slow to Adapt to Consumer Attention Shifts 00:25:35 - Short vs. Long Form Audiences 00:32:47 - Turning Away Creators: Building Brand Value 00:35:45 - Identifying Talent: Culture Comes First 00:41:17 - Building a Modern Media Business 00:47:08 - Master Class in Building a Season   Want to get into it further?    Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual   And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves   Thank you so much!

Becoming a ghostwriter and capturing someone’s tone of voice is a tough gig. Done well it saves creators time and can take their Twitter engagement to the next level. Find out how. Charlie Light knew he’d got Twitter after his parody account gained huge traction over lockdown. Now he’s pouring all that knowledge into the Workweek mission as the latest member of the team. Adam and Charlie get into the weeds of how Twitter is instrumental in building newsletter subs, why even serious CEOs should goof around on Twitter, and the importance of adapting your voice to different channels. You’ll also hear Charlie and Adam’s plans for scaling the Workweek creators. And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Follow Charlie: Twitter: twitter.com/charliewrich Keep up to date with the latest Media Moves news. Follow Adam on Twitter: https://twitter.com/AdamRy_n Sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual

How did the internet’s most successful gardening content creator go from homesteading in his backyard to garnering a multi-million dollar investment deal?  Kevin Espiritu, founder of Epic Gardening, chats with Adam about building an ecosystem of content and finding ways to focus on the core pillars of your business that matter most. Learn how Kevin’s passion for gardening grew into an entrepreneurial endeavor of epic proportions as he explains how he successfully scaled Epic Gardening from a backyard business to a multi-million dollar empire. How did understanding the value of authentic content creation fuel his success? And how did his unique team of gardening creators help pave the way for Epic Gardening’s future growth? Kevin explores the importance of following the strengths of your creators to guide the business process before diving into the challenges of scaling products and the nuances of navigating business/influencer relationships.   00:00:48 - From Blog to Product Success 00:08:00 – Epic Gardening’s Massive Growth 00:11:28 – Operating as a Content-First Companies 00:13:40 - Creating Brands Through Diverse Creators 00:19:15 - Building a Talent Network Ecosystem 00:22:32 - Podcast Theme: Content of Commerce 00:29:55 - Assessing Growth Against Home Improvement 00:35:08 - Exciting Industry Trends in Content   Learn More About Epic Gardening:  Website: https://www.epicgardening.com Instagram: https://www.instagram.com/epicgardening YouTube: https://www.youtube.com/c/EpicGardening   Follow Kevin:  LinkedIn: https://www.linkedin.com/in/kevinespiritu   Want to get into it further?    Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual   And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves   Thank you so much!  

Substack has made a bold move with its newsletter subscriptions, but how does it work and should other media companies follow suit? Adam gets into it in a 5-minute dive into subscription recommendations. The figures look promising but are they sustainable, and what’s stopping super successful writers from leaving the platform? Want to take the discussion further? Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual If you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com

The days of single focus media businesses are declining. Adam Ryan explains why multiple core competencies are opening up huge opportunities for media companies. Adam dives straight in with a look back at how traditional media companies operated, focused almost exclusively on one part of their business - like advertising. But with barriers to areas like distribution getting lower, media companies are jumping on the opportunity to spread their wings and explore diverse business opportunities, like Barstool’s ghost kitchen.   And if you’re building a media business, this 5-minute breakdown is going to be gold.  Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual If you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com

How can you know if you’re getting a fair price for your company? You start your own media business and make it your job to find out. Alexis Grant began building They Got Acquired after going through two acquisitions. The lack of information out there, meant she had little idea if the deals were fair or even how the process worked. Adam and Alexis dive into why so few founders plan ahead to sell their businesses, the main mistakes first-time sellers make, and why she’s talking about deals the mainstream press overlook. You’ll also hear why Alexis believes in the importance of community building for the future of the media industry. Follow Alexis: LinkedIn:linkedin.com/in/alexisgrant Twitter: twitter.com/alexisgrant Keep up to date with the latest Media Moves news. Follow Adam on Twitter: https://twitter.com/AdamRy_n Sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual

What can media companies learn from the success of Mr Beast’s burger launch? Plenty, as it turns out. Adam shares some spicy takes on why product quality is less important than brand love, why you should surround yourself with talent, and why creators might just be the asset your media company needs Want to take the discussion further? Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual If you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com

Why is paid marketing getting a bad rap? When some of the biggest media businesses in the world leverage it, it’s time to challenge the trend. Adam takes 5 minutes to call out the problems of assuming paid content is lower quality, why your product’s market fit is key, and how Workweek is thinking about paid and organic content. Don’t forget to subscribe and join Adam for season 3 as he asks media operators for their ONE takeaway to improve business, going from content to commerce. And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Keep up to date with the latest Media Moves news. Follow Adam on Twitter: https://twitter.com/AdamRy_n Sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual

Don’t own an airport? Build one yourself, then create a real estate empire around it. Oh and run a media company as well. Meet the high flying COO. Amelia Earhart changed the aviation story back in 1927. Flying Magazine picked up the narrative and, still going strong, was acquired by the Flying Media Group in 2021. But what happens when you need a media HQ that reflects your values and can’t find an airport to buy? You create your own. Adam gets into it with Preston, discussing monetizing through aviation real estate, creating flying communities, and why you need to adjust your media to fit your market. You’ll also hear Preston’s hot takes on creating a media brand with good will and why aviation has such a strong affinity with print. Bold and brave, this is a media masterplan that needs to be heard to be believed. Follow Preston: LinkedIn :linkedin.com/in/prestonholland Keep up to date with the latest Media Moves news. Follow Adam on Twitter: https://twitter.com/AdamRy_n Sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual

What happens when a media company like Morning Brew starts selling merch? They make the kind of vertical play that launches their brand into the stratosphere. Adam introduces season 3 of Media Moves, talking about the growing trend among media companies of turning content into commerce. Running the kinds of playbooks companies like Under Armour and Nike have been using for some time. Find out why content to commerce is a great brand signal, why your loyal customers are desperate to buy from you, and how content can be leveraged for brand affinity. Don’t forget to subscribe and join Adam for season 3 as he asks media operators for their ONE takeaway to improve business, going from content to commerce. And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Keep up to date with the latest Media Moves news. Follow Adam on Twitter: https://twitter.com/AdamRy_n Sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual

What does the future of machine learning look like? Ben Faw has some hot takes. AdVon Commerce is the company that harnesses proprietary software to create value in e-commerce, working with brands like Beauty Bakerie and Over Easy. Ben and Adam open season 4 by getting into the future of machine learning for content creators and brands. They discuss how Chrome browser data will play a bigger role in searches, and how to leverage newsletters as a channel. And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual Follow Ben: LinkedIn: linkedin.com/in/benfaw Twitter: https://twitter.com/btfaw And if you love listening to Perpetual please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!

The New York Times is suing OpenAI and Microsoft for copyright infringement, claiming the language learning model stole thousands of its articles to train its machines, and allowing millions of other sites to profit off of the backs of its employees’ hard-earned labor. So what happens next if the New York Times wins their suit?  Adam’s back, and he’s breaking down everything you need to know about the groundbreaking new lawsuit. What does the downfall of Napster have to teach us about copyright infringement cases—and does it spell doom for chatbot technology? Trust us when we say, “This has all happened before and it will happen again.” Tune in to find out what happens next.   Want to get into it further?    Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual   And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves   Thank you so much!

Welcome to Season 3 of Media Moves! This season's topic: Content to Commerce. We are happy to be speaking with Amanda Natividad, VP of Marketing for SparkToro. Join Adam and Amanda as they discuss the benefits of sticking to your niche and personal experiences, modern content marketing, and content creator’s responsibility for copywriting. And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetual And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com

SXSW is quintessential Austin. So how did this main staple of Austin culture grow to its astounding 36 years of festival success since its initial conception in 1987?  Join Adam Ryan as he interviews Hugh Forrest, Co-President & Chief Programming Officer at SXSW, to learn how the organization thinks about creating lasting, impactful cultural moments and what aspects of the festival have had to evolve with the rise of social media. How does SXSW generate one-of-a-kind viral moments while still adhering to its unique brand of authenticity?  Hugh discusses the impact of technology startups at SXSW and reveals his predictions for the future of the media industry.  Don't miss out on this insightful conversation about one of the most influential events in the world.   00:00:01 - Interview with Hugh on the Show 00:00:15 - The Evolution of South by Southwest 00:05:57 - Preparing for Unexpected Moments at SXSW 00:11:35 - Creating Authenticity in a Big Event 00:21:37 - South by Southwest Returns in 2024 00:25:02 - The Evolution of South by Southwest 00:29:00 - The Future of South by Southwest and the Media Industry   Want to get into it further?    Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual   And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves   Thank you so much!

Every year hundreds of billions of dollars are left on the table because entrepreneurs don't know how to access Government funding. MainStreet is fixing that. Adam jumps into conversation with Doug Ludlow, CEO of MainStreet, the platform taking the guesswork out of how to access tax credits. Doug discusses how media companies can survive through an impending downturn, why survival is the new hyper-growth, and the power of Twitter for building the MainStreet brand. And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetual Follow Doug: LinkedIn: linkedin.com/in/dougludlow Twitter: https://twitter.com/dougludlow And if you love listening to Perpetual please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!

She’s an author, CEO and Founder, and she’s crazy gifted at storytelling. She’s Sherrell Dorsey, the talent behind The Plug, a digital news platform reporting on the Black innovation economy. Media companies are built on storytelling, yet very often there’s a disconnect and brands get it horribly wrong. But not Sherrell. This is her superpower and one she’s monetized through her subscription-only digital news and insights platform. Adam gets into the weeds of why lazy reporting on black founders created an opening for Sherrell’s empire, why helping readers connect to stories beyond the usual cast of characters matters, and how quality journalism is at the heart of The Plug’s product. You’ll hear Sherrell’s pricing strategy for her unique database of subscribers and her expert opinion on the future of the media landscape. This is one media podcast you won’t want to miss. Media Moves is sponsored by Sailthru who, like The Plug, are building an audience-first platform giving media executives more time to build meaningful relationships with the right people. Learn more here: https://www.sailthru.com/ Follow Sherrell: LinkedIn: linkedin.com/in/sherrelldorsey Twitter: https://twitter.com/Sherrell_Dorsey Keep up to date with the latest Media Moves news. Follow Adam on Twitter: https://twitter.com/AdamRy_n Sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual

Is low signal content really the answer for follower engagement? Adam Ryan has some strong feelings around playing to the lowest common denominator. Find out more. Adam gets straight into a subject all media companies should be talking about. In this 5-minute episode he talks clickbait, creating content with one person in mind, and how negative signaling and the lowest common denominator go hand-in-hand. You’ll also hear Adam’s take on vanity metrics and why they clash with Workweek’s values. Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetual And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com

Getting people to trust news sources is tough but Ben Smith is facing the challenge head-on, building credibility through Semafor. Find out how. Ben is Editor-in-Chief and Co-founder of Semafor, the online news platform that strives to become a trusted news source in an interconnected world, based on journalistic transparency and a platform that delivers shared facts while giving voice to a range of informed, competing views. Adam and Ben get into the relationship between creator bylines vs trusted institutions like the New York Times, why quality journalism is never about the money, and why there’s no short cut to great reporting. And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetual Follow Ben: LinkedIn: linkedin.com/in/ben-smith-04b1403 Twitter: https://twitter.com/semaforben And if you love listening to Perpetual please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!

The one where Adam goes head-to-head with Nathan Baschez on subscriptions. This is one episode you won’t want to miss. Every is a bundle of business-focused newsletters, accessed through a subscription service. With 40,000 readers already signed up, Every offers insights, news and opinion from creators at the top of their game. Alternate perspectives make the world whole and in today’s special episode, Adam goes all in with Nathan Baschez debating subscription vs advertising and what works best for a media company.  Nathan argues his point of view from the Every subscription-forward business model, while Adam comes back with the Workweek non-paywall model.  Where do you stand? If you’re a media professional like Nathan, our sponsor Sailthru might be just what you need to build relationships with the kind of people who move the needle on your business. Take a look at their platform and get more information here: https://www.sailthru.com/  Follow Nathan: LinkedIn: inkedin.com/in/nbashaw Twitter: twitter.com/nbashaw Keep up to date with the latest Media Moves news. Follow Adam on Twitter: https://twitter.com/AdamRy_n Sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual

The world of Media is moving faster and faster. Media executives have more to process than ever before and need to know what’s working today, while keeping pulse on tomorrow. Perpetual peels back the curtain on what media executives are doing to stay at the top of their game, combined with rigorous predictions on the future.. Hosted by Adam Ryan, Co-Founder and CEO of Workweek, the show zooms in on how executives are executing their playbooks. Guests are world-class at what they do, coming from companies like 6AM City, Dirt, and Semafor, so join Adam as he gets into the weeds of how they deliver. You’ll get to know the media they’re consuming as well as the challenges they’re working through. Here’s what to expect. We’ll get into the trends our guests have been taking advantage of and how they’ve impacted their business. You’ll also hear which companies are currently flying under the radar, and who you need to keep an eye on over the next 12 months. Adam also jumps in with tear down commentary episodes reflecting on his guests’ key takeaways, and on breaking news in the media industry. Perpetual gives you practical playbooks and thoughtful predictions on what lies just around the corner in the industry that you won’t want to miss. It’s time to get ahead of the curve. With new episodes every Tuesday and Thursday, make sure to subscribe wherever you get your podcasts.

Sean Griffey is a rare commodity. Not only is he a legend in the media operating space, he’s also the man to go to for insightful commentary on where media is heading. There aren’t many media operators who can say they’ve bootstrapped a business to more than $100m in annual revenue but if anyone was going to, it was Sean. Adam zooms in on Sean’s B2B company, Industry Dive, helping decision-makers stay one step ahead of the competition with insightful journalism in niche industries. They discuss how Sean chooses the categories he jumps into and what he thinks about paid acquisition for his company. You’ll hear Sean talk about regrets from his earliest days, before zooming out to look at the media landscape as a whole and Sean’s predictions on future trends. Sean’s a media operator with knowledge that’s second to none. It’s a trait he shares with episode sponsor Sailthru. Their platform is designed to build relationships with an audience who move the needle for your business. Find out more here: https://www.sailthru.com Follow Sean: LinkedIn: linkedin.com/in/seangriffey Twitter: twitter.com/seangriffey Keep up to date with the latest Media Moves news. Follow Adam on Twitter: twitter.com/AdamRy_n Sign up to the Perpetual newsletter: workweek.com/brand/perpetual

The media landscape is changing fast and content to commerce is the number one topic on the minds of media operators. Ever since Penn Gaming bought a stake a Barstool, media companies have sat up and decided they want some skin in the game. Media Moves understands the playbook inside out and every week listeners can expect to hear from high-quality guests for their ONE play to help businesses leverage the content to commerce dynamic. Hosted by Adam Ryan, Co-Founder and CEO of Workweek, the show will delve deeper into topics like how content is helping companies like Morning Brew sell products, before getting inside the mind of world-class media operators and pulling out their highly practical takeaway. Media Moves gives you the inside track on one of the hottest topics in media from the CEO of one of the only creator-centric media companies in the world. Make sure to subscribe wherever you get your podcasts.

How do you strategize for a musical genre? You embrace the culture that surrounds it. Dan Runcie is a founder at the intersection of music and business. Hip-hop is way more than just the music, it’s business, culture, and the artists themselves. Dan is one-step ahead of the moves with Trapital, assessing the deals, companies, and artists that shape the culture and delivering the latest trends to venture capitalists, music execs and media moguls. Adam and Dan get into the weeds of the advantages of targeting niche markets, how to build a business around algorithms, and the thorny issue of subscription models. You’ll also hear how Trapital’s free weekly newsletter has helped more than 15,000 readers get ahead of the hip-hop curve. And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Follow Dan: LinkedIn: linkedin.com/in/druncie Keep up to date with the latest Media Moves news. Follow Adam on Twitter: https://twitter.com/AdamRy_n Sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual

Media operators know the challenge of executing in a competitive market. It’s tough getting ahead, and it’s even tougher staying ahead in a constantly moving industry. A well-timed prediction can help you smoothly navigate what’s coming around the corner. And that’s what we are lasering in on with season 2 of Media Moves. I’m Adam Ryan, Co-Founder and CEO of Workweek. On this show we’re zooming in on the future of the media industry, both short and long term.  Here’s what to expect. First, we’ll get into the trends our guests have been taking advantage of and how they’ve impacted their business. You’ll also hear which companies are currently flying under the radar, and who you need to keep an eye on over the next 12 months. Then we look at the next five years, getting our guest’s hot takes on what’s staying the same and what’s changing in media. And with how fast media's moving, there’s bound to be a few surprises along the way. It’s time to get ahead of the curve. The new season drops May 10th, with new episodes every Tuesday after that. Make sure to subscribe wherever you get your podcasts.

In this very special episode Adam sits down with the CEO of Bloomberg Media as he unpacks exactly what it means to build an audience-first media company. Adam and Scott get into the weeds of what getting back to basics really looks like when it comes to UI, how the world’s largest newsroom is leveraging AI (and has done for some time), and the secret sauce to retaining top talent. Plus you’ll also hear Scott’s secret formula to success in the media. Spoiler: It's what Bloomberg has been doing for years. Want to get into it further? Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual And if you love listening to Perpetual please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!

If you’re a media operator looking for a fresh take on the Elon/Twitter story, you’ve found it here. Adam Ryan runs through the issues from a media perspective, digging into Elon’s proposed changes to advertising on the platform and how it’s likely to squeeze out the likes of Meta. Searing analysis, great commentary and all inside 5-minutes And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetual And if you love listening to Perpetual please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!

How do you get the right balance between pushing your products and keeping on the good side of your audience?  In this 5-minute teardown, Adam Ryan takes you through his thoughts on getting it right, with some practical examples thrown in along the way. If you’re running a media company, a creator or building audiences of any kind, this is the episode for you. Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetual And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com

Think sports media is mainstream? Meet the company that believes sports media isn’t nearly mainstream enough.  It’s Adam v. Adam as Adam White, CEO and founder of Front Office Sports drops by the pod to discuss the future of sports media and reveal how FSO is creating a unique and engaging media experience by merging the brand with the power of its team’s individual personalities.  Adam breaks down FSO’s key business pillars and explains their play-by-play approach to thinking about commercial opportunities beyond just advertising. How do they manage to navigate the niche media market? And how does FSO think about valuation when raising money?  Don’t miss out on this jam-packed conversation with one of sports media’s fastest-growing companies.    00:00:32 - Making Sports Mainstream: A Vision 00:05:25 - Axios's Audience Strategy Evolution Explained 00:08:36 - Pricing Out Partners with Rapid Growth 00:13:56 - Media Founders' Partnership Flexibility and Growth 00:22:37 - Consider Valuation When Raising Money 00:28:11 - Future of Niche Media Publications 00:35:29 - Brands Serving Prosumer Consumers Trend   Check Out Front Office Sports:  Website: https://frontofficesports.com   Follow Adam White:  LinkedIn: https://www.linkedin.com/in/adam-white-85ab4389/   Want to get into it further?    Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual   And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves   Thank you so much!

Discover the fascinating story behind FreightWaves and its founder, Craig Fuller, who scaled the niche media company into one of the most authoritative voices in the supply chain industry. Craig shares insights into the challenges of running a founder-driven business and the importance of building relationships with direct revenue. What was the process of venture funding like for Freighwaves, and how does he think about go-to-market strategy, valuation, and investor exits? Craig also discusses the unique content-supported X model and the value of an engaged media audience with purchasing power.  Learn about the company's growth strategies, including acquisitions and the split between its media and SaaS businesses.  Don't miss out on Craig's thoughts on the future of the media ecosystem and the power of content in the coming decade.   00:03:16 - Splitting Media Business to Maximize Valuation 00:08:23 - Using Negative CACs for Product Success 00:09:31 - Separating Data and Media Businesses 00:12:37 - Founders' Reluctance to Sell Businesses 00:14:39 - Leveraging Content to Boost Sales 00:16:06 - Creating Editorial Authenticity in Media 00:21:21 - Print Publication: A Hidden Gem 00:26:34 - Founder Concerns on Print Publications 00:35:16 - Managing Weekly Executive Reports Efficiently 00:36:23 - Firecrown Acquires Marine Aviation Supply 00:37:31 - Managing Teams: An Entrepreneur's Challenge   Learn More About Freightwaves:  Website: https://www.freightwaves.com   Follow Craig:  LinkedIn: https://www.linkedin.com/in/incab/   Want to get into it further?    Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual   And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves   Thank you so much!

How does the co-founder of the nation’s fastest-growing newsletter-first media company think about scaling, investing, and running a local media company?  Adam sits down with Ryan Heafy, the CEO of 6AM City, to discuss the ins and outs of local media and the challenges and opportunities it presents. Ryan shares how his passion for the local economic development of communities led him to create 6AM City and how the community-led newsletter managed to capture a sustainable local revenue source in the process.  What are his top strategies for increasing LTV? How does Ryan think about advertising? And what’s the true importance of geolocation when selling? Tune in to learn how 6AM City is revolutionizing the local media landscape and what the future holds for the industry.   00:00:28 - Capitalizing on Local Pride Through Newsletters 00:04:14 - Expanding Into New Cities 00:06:42 - How Locals Sell Their City 00:08:30 - Staffing Sales Teams for Regional Growth 00:11:19 - Deciding When to Divest from a City 00:14:26 - Rapid Expansion Teaches Valuable Lessons 00:16:56 - Strategic Partnership with Tegna Announced 00:22:57 - Success Secrets 00:26:46 - Exciting Media Changes in Next 5 Years   Learn More About 6am City:  Website: https://6amcity.com   Follow Ryan:  LinkedIn: https://www.linkedin.com/in/ryanheafy/ Twitter: https://twitter.com/ryanheafy   Want to get into it further?    Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual   And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves   Thank you so much!

Meet the anonymous man behind the revolutionary Twitter account that’s making the automotive industry more transparent than ever before. That's right—Yossi Levi’s finally stepping out of the shadows of anonymity and sitting down with Adam to share his personal experience and insights into the automotive industry. From starting an anonymous account to unveiling his personal story and building a strong following, Yossi discusses the challenges and successes he encountered along the way. Yossi and Adam chat about the importance of content market fit and monetization strategies and explain how building leverage and support early on is essential to staying afloat in the creator economy. They also explore the value of offering unique insights and content, the power of building relationships with influential voices, and the potential for growth in the B2B automotive media space. Learn how to navigate the ever-changing landscape of content creation and audience engagement—tune in now!    00:00:49 - Car Business Prodigy Transforms Industry 00:06:44 - Twitter Account Growth 00:10:44 - Finding Content Market Fit Quickly 00:13:30 - Reinventing Car Dealership Personas with Unique Content 00:19:00 - How to Engage High-Power Audiences 00:19:54 - Unveiling the Story Behind a Podcast Launch 00:25:05 - Impact of Timing on Video Distribution 00:26:18 - Building Relationships: Key to Launch Success 00:29:38 - Building Leverage Early for Success 00:36:08 - Monetization Strategy for an Insights-Driven Brand 00:39:43 - Establishing Accountability Through Customer Base 00:44:36 - Focusing on Long-Term Growth Strategies   Want to get into it further?    Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual   And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves   Thank you so much!

What happens to media companies during a recession? If you’re in a startup, this is your episode. Adam gets into advertising, recession, and why smaller companies benefit from being under the macro wave during tough economic times. Want to get into it further? Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual And if you love listening to Perpetual please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!

NFTs, blockchain, and web3, oh my! If money never sleeps—then crypto has so much caffeine coursing through its veins, that it literally couldn't sleep even if it tried. But you still have to. So as a media company, how can you keep up with the rollercoaster ride that is crypto? Meet crypto expert Jarrod Dicker, lead partner and creator of TCG Crypto and former VP of Commercial at The Washington Post. Jarrod chats with Adam about the unique challenges of the crypto market and explains why it’s revolutionizing the way consumers are spending money on content. How are newer, more innovative subscription models paving the way for exciting changes in the news media industry? Adam and Jarrod discuss how the intersection of journalism and crypto is creating radically different ways of digital content consumption—and what this means for content-first companies.  Tune in now, sleep soundly later. 00:00:00 - Life's Pivotal Moments in Blogging 00:00:47 - Unique Journey from Journalism to Crypto 00:11:04 - Navigating the Swings of Crypto 00:14:43 - Reimagining Subscription Models with Crypto 00:16:40 - Innovating Subscription Models for Creators 00:21:17 - Navigating the Crypto Landscape for Consumers 00:25:22 - Crypto's Rise as Core Focus 00:29:06 - Scaling Struggles in the Crypto Industry 00:31:05 - Future of AI and Crypto Follow Jarrod:  LinkedIn: https://www.linkedin.com/in/jarroddicker/ Twitter: https://twitter.com/jarroddicker Want to get into it further?  Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!

What are you doing tonight? Say hello to the company that made the line,  “I don’t know, what do you want to do?” fall out of fashion. Adam talks to Scott Owens, Founder and CEO of DoStuff Media, about the art of creating an event media empire. Scott explains how DoStuff Media started in Austin and expanded to over 22 cities, tackling local events and entertainment options for people who are, well… just looking for stuff to do. Scott shares how his journey of perseverance, strategy, and execution over the past 15 years transformed his business from event promotions to a successful consumer-based subscription model. How does DoStuff continue to grow and thrive in an increasingly crowded market? Tune in to find out exactly how Scott managed to conquer the challenges DoStuff Media faced, the opportunities he seized, and all of the valuable lessons he learned along the way.   00:00:01 - CEO Shares Secrets to Success 00:00:58 - Helping People Find Weekend Activities 00:02:22 - Starting Local Event Discovery Company Expansion 00:04:35 - Diversifying Revenue Streams for Success 00:07:35 - MDC Launches Subscription Service for Concert Tickets 00:14:21 - Mixing Humility with High Ambition 00:22:04 - Expanding Strategy in New Markets   Want to get into it further?   Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual   And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves   Thank you so much!  

In this 5-minute tear down, Adam reacts to what he learnt in his interview with CEO of Incredible Dream Studios CEO, Jane Hoffacker. You’ll hear Adam’s take on why media companies should take action when an industry goes in two different directions, how to use digital to build community, and why change is hard but necessary. If you want to hear how Jane is creating incredible board games and building community, take a listen to the last episode here: https://spoti.fi/3xq3RwO Want to take the discussion further? Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual If you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com

The newsletter world stopped being polite and started getting real this week, and TBH this is the moment Adam’s been waiting for his whole life.  He breaks down the Twitter feud between SparkLoop’s Lewis Nicholls and beehiiv’s Tyler Denk, which ended with Tyler responding, “Didn’t you sell your failed company in a fire sale?” to the SparkLoop Co-Founder’s tweet about their closed recommendation ESP network.  Who’s right and who’s wrong? And is SparkLoop’s bully strategy ultimately doomed to fail?  Tune in to find out why Adam thinks both need to pay heed to the lessons that past clickbait farms like BuzzFeed have taught us about improving metrics at the risk of creating inevitable churn and why focusing less on industry beef and more on quality over quantity in the newsletter industry is at a critical boiling point.    View the Twitter beef here.   Want to get into it further?    Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual   And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves   Thank you so much!

This is a spicy one. Why don’t subscription models work? Because they rely on subscription sleepers. Adam Ryan, digs into what that means for media companies. Adam pulls no punches in this 5-minute episode. Find out just how many subscribers become inactive the day after sign-up and why a subscription model should never be your sole play. You’ll also hear Adam’s thoughts on media companies setting the cancellation barrier so high and why Workweek has taken a completely different approach to subscription. And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetual And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!

Looking for a debate around the water cooler? Adam gets into why Taylor Swift is the Springsteen of our generation and the secrets of creating longevity. In this five minute solo conversation, get inside Adam’s head as he shares his thoughts on why some brands last decades and others have much shorter life spans. The secret? Growing with your audience. Quick, fun and likely to offend Springsteen fans everywhere. And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Keep up to date with the latest Media Moves news. Follow Adam on Twitter: https://twitter.com/AdamRy_n Sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual

How did a guy who looks like a poorly-dressed substitute teacher wind up at the heart of a scandal that rocked the world? Through the power of storytelling. Adam takes a short, deep dive into the FTX collapse and specifically its founder Sam Bankman-Fried. SBF’s personal brand was so compelling it convinced high-profile investors and celebrities to invest in him. And media operators have that exact same power at their fingertips. Want to get into it further? Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual And if you love listening to Perpetual please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!