
Pathmonk Presents Podcast (Pathmonk)
Explore every episode of Pathmonk Presents Podcast
Pub. Date | Title | Duration | |
---|---|---|---|
27 Aug 2024 | Scaling Businesses Through Automation in Healthcare | Nour Hussein from Med D Base | 00:21:01 | |
Join us as we sit down with Nour Hussein, Head of Growth at Med D Base, the leader in clinical and occupational health software. In this enlightening episode, Nour shares insights on how Med D Base is revolutionizing the healthcare industry through digital transformation and automation. Learn about their innovative approach to scaling businesses, enhancing patient experiences, and maintaining compliance in a rapidly evolving sector. Discover the unique challenges of marketing in the healthcare industry and gain valuable tips on customer acquisition strategies for medical professionals. This episode is a must-listen for anyone interested in the intersection of technology and healthcare.
| |||
10 Sep 2024 | Unlocking the Power of AI-Driven Marketing Analytics | Kıvanç Ünal from Orphex | 00:13:45 | |
In this episode, we welcome Kıvanç Ünal, co-founder and CEO of Orphex, a revolutionary AI-driven marketing analytics platform. Kıvanç shares his journey from digital marketing expert to entrepreneur, explaining how Orphex simplifies the complex world of marketing data. He discusses the challenges of integrating multiple data sources, the importance of understanding customer behavior, and how AI can provide actionable insights to improve marketing ROI. Kıvanç also offers valuable advice on website optimization, lead generation, and the significance of behavioral economics in marketing strategy. This episode is a must-listen for marketers seeking to leverage AI and data analytics to drive business growth. | |||
19 Jun 2024 | Optimizing Marketing Performance with Statistical Software | Joshua Zabel from Minitab | 00:24:30 | |
In this engaging episode of Pathmonk Presents, we have Joshua Zabel, a seasoned expert from Minitab, delves into the intricate world of statistical software, shedding light on its profound applications in tackling intricate business challenges. Drawing from Minitab's rich 50-year history, Joshua highlights the organization's premier status in data analytics and quality solutions. He explores how Minitab's robust suite of tools empowers enterprises to leverage data, pinpoint underlying issues, and propel ongoing enhancements. Gain valuable insights into the transformative potential of statistical software, as it reshapes decision-making frameworks, enhances quality management practices, and fosters operational brilliance across diverse sectors.
| |||
05 Aug 2024 | Growth Strategies for AI-Powered Brands | Gary Liskovich from Legal Hat | 00:16:16 | |
Gary Liskovich, co-founder of Legal Hat, discusses how their AI agents are revolutionizing legal and compliance tasks for businesses. Legal Hat focuses on automating the "last mile" of legal operations, particularly for non-legal professionals who often handle legal work. Gary shares insights on customer acquisition strategies and the importance of consistent storytelling in building a brand. It highlights their focus on automating complex legal processes for non-legal professionals, their success in specific industries, and their strategies for customer acquisition and brand building in the innovative legal tech space. Don't miss out on this unique episode!
| |||
19 Jul 2024 | Reducing Churn and Scaling Operations in SaaS B2B Companies | Victor Antiu from Custify | 00:15:37 | |
In this insightful episode, we welcome Victor Antiu, Marketing Manager at Custify, a cutting-edge customer success platform. Victor shares how Custify acts as a GPS for customer success teams, helping businesses with customer relationships. He discusses the importance of reducing churn, improving onboarding, and increasing productivity in SaaS B2B companies. Victor also offers valuable insights on organic lead generation, content strategy, and the power of authoritative, detailed content in today's digital landscape. Learn how Custify is revolutionizing customer success operations and driving growth for businesses worldwide. | |||
05 Aug 2024 | Creating Future-Proof B2B SaaS Marketing | Josh McNicholas from Evalu-8 | 00:15:14 | |
Josh McNicholas, Head of Marketing at Evalu-8, shares insights on B2B SaaS marketing strategies. Evalu-8 offers HR and health and safety software solutions for businesses worldwide. Josh discusses the company's focus on solving multiple problems for clients, their success in the manufacturing sector, and his approach to organic growth through website optimization and content strategy. He emphasizes the importance of understanding customer perspectives and continuous refinement of messaging to drive inbound leads and streamline the sales process. It highlights their focus on organic growth, content-driven marketing, and customer-centric approach in the B2B SaaS space, particularly for HR and health and safety solutions. | |||
18 Jun 2024 | Mastering the Art of Purposeful Marketing | Tiffany Huard from Benevity | 00:13:36 | |
In today’s episode of Pathmonk Presents, we have Tiffany Huard, the Senior Demand Generation Manager at Benevity, share valuable insights about the company's innovative corporate purpose platform.
| |||
01 Aug 2024 | Revolutionizing B2B Marketing Through Storytelling | Vikram Ghatge from Tech Dogs | 00:17:15 | |
In this episode, we welcome Vikram Ghatge, Senior Director of Marketing at Tech Dogs, a digital publisher and lead generation agency specializing in technology content. Vikram shares insights on Tech Dogs' mission to make technology accessible to a broader audience through engaging, relatable content. He discusses their innovative approach to B2B marketing, emphasizing the importance of storytelling and creating memorable experiences. Vikram also approaches the role of AI in marketing, the significance of data analysis, and offers valuable advice for marketers looking to enhance their strategies in the ever-evolving digital world.
| |||
22 Aug 2024 | Uncovering the Future of Talent Management | Emily Northway from CV Partner | 00:13:06 | |
Join us as we welcome Emily Northway, Senior Marketing Manager at CV Partner, a company transforming talent management for professional services firms. In this enlightening episode, Emily shares how CV Partner's innovative platform helps organizations streamline their bid proposal processes, saving up to 50% of time in talent selection. Learn about their expansion into North America, effective marketing strategies for niche B2B products, and Emily's insights on team leadership in a remote setting. This episode is packed with valuable tips on lead generation, marketing attribution, and the importance of continuous learning in the fast-paced world of marketing. | |||
12 Jun 2024 | Unlocking Strategic Digital Growth and Lead Generation | Diksha Gupta from Wildnet Technologies | 00:08:17 | |
Discover how Diksha Gupta from Wildnet Technologies drives remarkable business growth through expert PPC, paid social, and other digital marketing strategies. In this episode, she shares her insights on lead generation, website optimization, and AI-driven marketing, providing valuable tips to help businesses and digital agencies succeed in the competitive digital landscape. Tune in to learn how Wildnet Technologies partners with clients worldwide to deliver innovative and effective digital marketing solutions.
| |||
12 Jun 2024 | Elevating IT Consultancy with Human-Centric Approach | Valeriana Colon from Connect Centric | 00:14:47 | |
In this episode, Dr. Valeriana Colón, Strategic Growth Leader at Connect Centric, shares insights into their human-centric consultancy approach. Combining IQ with EQ, Connect Centric ensures sustainable growth and strong partnerships through tailored strategies. Dr. Colón emphasizes process improvement and strategy, addressing challenges like technology integration and cybersecurity. Connect Centric's focus on empathy and collaboration sets them apart in the tech landscape, bridging the gap between humans and technology. Join us to discover how Connect Centric is redefining IT solutions for lasting impact. | |||
01 Aug 2024 | B2B Marketing Strategies for AI-Powered Healthcare Solutions | Benjamin Brown from Akasa | 00:19:39 | |
Explore the cutting-edge world of AI-powered healthcare solutions with Benjamin Brown, Vice President of Marketing at Akasa. Benjamin will provide valuable insights into how Akasa is transforming revenue cycle management for large health systems through the use of generative AI. Gain a deep understanding on the ways in which AI optimizes processes, and the resulting impact on patient care. Additionally, uncover expert perspectives on B2B marketing strategies, website lead generation, and navigating the rapidly evolving AI landscape to stay ahead of the curve.
| |||
11 Jul 2024 | Insights on Growth Marketing in the IT Industry | Rishi Simbudyal from Teqtivity | 00:22:05 | |
In this enlightening episode, we welcome Rishi Simbudyal, the Growth Manager at Teqtivity, an innovative IT asset management startup. Rishi discusses Teqtivity unique approach to pricing, integration capabilities, and commitment to customer education. Rishi also shares valuable insights on lead generation strategies, the importance of website optimization, and how Teqtivity is addressing common pain points in the industry. This episode is a must-listen for IT marketing professionals and business leaders looking to streamline their marketing strategy and drive growth. | |||
30 Aug 2024 | Strategies for App User Acquisition | Faheem Saiyad from App Samurai | 00:12:35 | |
Join us as we speak with Faheem Saiyad, Director at App Samurai, a user acquisition and app growth platform based in New York. In this episode, Faheem shares insights on innovative strategies for app marketing, including rewarded playtime for gaming apps, programmatic advertising, and pre-installation solutions. Learn how App Samurai helps both gaming and non-gaming apps scale their user base and maximize revenue in an increasingly competitive digital landscape. Discover the importance of data-driven marketing and the latest trends in mobile app growth.
| |||
21 Aug 2024 | Outbound Success With AI-Powered Sales Engagement | David Lopes from Human Linker | 00:16:17 | |
Join us as we dive into the world of AI-powered sales engagement with David Lopes, Head of Growth at Human Linker. David shares insights on how their platform leverages big data and AI to revolutionize outbound sales processes, significantly improving response rates and lead conversion. He discusses Human Linker's key features, including AI-built copywriting, multi-channel outreach, and advanced sales intelligence. David also offers valuable advice on marketing strategies, client acquisition channels, and personal growth as a marketer. Don't miss this episode packed with actionable tips for B2B marketers and sales professionals looking to enhance their outreach efforts.
| |||
12 Jun 2024 | Revolutionizing Last-Mile Delivery: Acquisition Strategies & Marketing Insights | Katherine Lehman from OnFleet | 00:14:49 | |
Join Mariah Salazar as she interviews Katherine Lehman, Digital Marketing Director at OnFleet. They discuss the revolution in last-mile delivery and explore how OnFleet's software is making deliveries more efficient and customer-friendly across industries. Katherine shares insights into OnFleet's client acquisition, the role of the human touch in technology, and the importance of a seamless website experience. A dditionally, she discusses her unique career path from design to data analytics, as well as the lessons she has learned in the ever-evolving landscape of marketing. | |||
21 Aug 2024 | Business Insights and Automation Powered by Data | Lilian Cuesta from X-Data | 00:12:21 | |
Join us as we welcome Lilian Cuesta, Chief Communications Officer at X-Data, a Mexican data analytics and visualization company. In this insightful episode, Lilian shares how X-Data helps businesses across Latin America and Spain leverage their data for better decision-making and process automation. She discusses effective client acquisition strategies, including SEO and podcast marketing, and emphasizes the importance of user-centric website design. Lilian also offers valuable advice on staying updated in the ever-evolving tech industry and balancing marketing efforts between branding and lead generation. Discover how X-Data transforms raw data into tangible earnings and learn practical tips for improving your marketing strategies.
| |||
02 Aug 2024 | Mastering Data Analytics for Business Success | Christina O'Reilly from Pythian | 00:17:03 | |
In the latest episode Christina O'Reilly, Senior Vice President of Marketing at Pythian, shares insights on leveraging data analytics for business growth. Pythian, a global data analytics services provider, helps organizations navigate complex data landscapes, from legacy systems to AI integration. Christina discusses Pythian's approach to solving data challenges across industries, their client acquisition strategies, and the crucial role of website optimization in marketing. She also offers valuable advice on staying current with marketing trends and effective leadership in the fast-paced tech world.
| |||
12 Jun 2024 | Revolutionizing the Marketing Automation Industry | Ronen Wasserman from SR Professional Marketing | 00:12:39 | |
Join Mariah Salazar as she uncovers the inspiring story of SR Professional Marketing, a company that revolutionized the marketing automation industry. The founder, Ronen Wasserman, shares valuable insights into their client-focused approach, the importance of partnerships, and the agile mindset that propelled them to global success. You'll learn how SR Professional Marketing's dedication to transparency and service level agreements has earned them a reputation for excellence, which in turn, keeps their clients coming back for more. Get ready to be inspired by this remarkable company and their commitment to providing top-notch service to their clients. | |||
05 Jul 2024 | Mastering Client Satisfaction in Legal Marketing | Robin Saghia from Omega Law Group | 00:19:00 | |
In this episode, Robin Saghia, founding partner at Omega Law Group, shares his expertise on client-focused legal marketing. He delves into the significance of client satisfaction, maintaining a strong online presence, and utilizing technology to enhance the client experience. Saghia also highlights the value of word-of-mouth referrals, positive reviews, and transparent communication in building a successful personal injury law practice. This episode is packed with valuable insights for anyone looking to elevate their legal practice through client-centered approaches and innovative technologies.
| |||
18 Jun 2024 | The Future of Automotive Marketing with Digital License Plates | Harry Dhaliwal from Reviver | 00:22:35 | |
Join Harry Dhaliwal, Marketing Manager at Reviver, as he takes us on a captivating journey through the revolutionary world of digital license plates. Get ready to discover how Reviver is transforming vehicle identities by introducing the world's first digital plates, which offer a seamless blend of convenience and unparalleled personalization options. During this insightful presentation, Harry will share invaluable insights into the power of compelling storytelling, the strategic impact of influencer marketing, and the importance of keeping pace with evolving marketing trends to drive substantial growth for this trailblazing automotive technology startup. | |||
10 Jul 2024 | Mastering Lifecycle Marketing: Insights from Will Pearson and Brent Cebulla of Scalero | 00:21:12 | |
In this enlightening episode, we welcome Will Pearson and Brent Cebulla, co-founders of Scalero, a lifecycle marketing services and software company. With their extensive experience in the field, Will and Brent share valuable insights on using complex marketing tools, optimizing customer communications, and leveraging AI for improved efficiency. They discuss Scalero's approach to solving diverse lifecycle marketing challenges, their unique software offerings, and their vision for expanding into new service areas. This episode is a must-listen for marketers seeking to enhance their customer engagement strategies and streamline their marketing processes.
| |||
19 Jun 2024 | Revolutionizing Software Testing through Community-Driven Strategies | Mudit Singh from LambdaTest | 00:18:52 | |
In the latest episode of Pathmonk Presents, we had the pleasure of hosting Mudit Singh, who currently serves as the Head of Marketing and Growth at LambdaTest. Lambda Test is a prominent test orchestration and execution platform. During the episode, Mudit provided a wealth of valuable insights into how Lambda Test is revolutionizing the way developers and testers conduct tests at scale. He delved into the platform's role in accelerating development pipelines and ensuring high application quality through a community-driven approach. Gain valuable insights into the transformative potential of testing automation and quality engineering, and learn how strategic marketing plays a crucial role in driving LambdaTest's growth.
| |||
23 Jul 2024 | The Importance of Seamless Integration for Data-Driven Marketing | Sylvain Giuliani from Census | 00:20:07 | |
Sylvain Giuliani, in his role as Head of Operations at Census, delves into the transformative impact of their data activation platform on marketing and sales processes. Sylvain talks about the core functionality of Census, its ability to seamlessly connect data warehouses with various marketing and sales tools, enabling teams to harness the full potential of their customer data for highly targeted campaigns. Sylvain outlines the relevance of keeping data integrated, from operations to marketing, for any data-driven marketing strategy. This is especially true for companies with substantial amounts of customer data and a need for sophisticated marketing and sales strategies. This is a must-watch episode for all data-driven marketers!
| |||
22 Aug 2024 | Approaching the Power of Digital Twins | Eric Kramer from Personal AI | 00:16:38 | |
In this enlightening episode, we welcome Eric Kramer, Head of Marketing at Personal AI. Eric delves into the revolutionary concept of creating digital twins - AI models trained on individual users' data to capture their personality, knowledge, and thinking patterns. He explains how Personal AI is addressing the growing demand for secure, personally owned AI assistants that can handle repetitive tasks, answer questions, and even be creative on behalf of users. Eric shares insights on their target market, customer acquisition strategies, and the importance of website optimization in today's digital landscape. This episode is a must-listen for anyone interested in the future of AI integration in personal and professional life.
| |||
22 Jul 2024 | Building Brand Advocacy with Influencer Marketing | Shishir Bhanot from Pulse Advertising | 00:17:45 | |
In this episode, we welcome Shishir Bhanot, Marketing Director at Pulse Advertising, a global influencer marketing agency from Germany. Shishir shares valuable insights on how Pulse Advertising helps global brands build brand advocacy through social media and influencer marketing. He discusses their approach to connecting brands with the right audience, the importance of trust in marketing, and how they leverage various channels for client acquisition. Shishir also offers tips on website optimization for lead generation. This episode is a must-listen for marketers looking to take full advantage of influencer marketing and build stronger brand communities.
| |||
23 Jul 2024 | Mastering Content Strategy for SaaS Startups | Karina Babcock from Causely | 00:11:43 | |
Join us as we dive into the world of SaaS marketing with Karina Babcock, a marketing consultant for Causely. With extensive experience in enterprise software and SaaS, Karina shares valuable insights on content strategy, customer marketing, and organic growth techniques. Learn how she helps startups navigate their early stages, engage with relevant communities, and maximize the impact of their content. Discover tips on SEO, community engagement, and the importance of balancing strategic thinking with hands-on execution in the fast-paced startup environment. | |||
22 Aug 2024 | Revolutionizing Customer Engagement with AI | Janet Jaiswal from Blueshift | 00:23:19 | |
Join us as we welcome Janet Jaiswal, VP of Marketing at Blueshift, a San Francisco-based company revolutionizing customer engagement through AI-powered technology. In this insightful episode, Janet shares how Blueshift's intelligent customer engagement platform unifies and activates customer data across all channels, enabling brands to deliver personalized experiences in real-time. Learn about the challenges of implementing one-to-one marketing at scale and how Blueshift's AI models make sophisticated capabilities accessible to everyday marketers. Janet also offers valuable tips on website lead generation and discusses her role as a marketing leader, providing a wealth of knowledge for B2B marketers looking to enhance their strategies and drive growth. | |||
01 Jul 2024 | Unlocking Sales Excellence: Visualizing Success | John Golden from Pipeliner CRM | 00:19:44 | |
In this enlightening episode of Pathmonk Presents, we have the pleasure of hosting John Golden, who serves as the Chief Strategy and Marketing Officer at Pipeliner CRM, a trailblazing visual CRM platform that empowers sales teams with its innovative features. Throughout the discussion, John provides valuable insights into Pipeliner's distinct approach, which revolves around delivering a visually compelling and user-friendly interface designed to simplify intricate enterprise sales processes. By integrating advanced automation tools and AI technology, Pipeliner CRM effectively streamlines everyday tasks, allowing sales professionals to dedicate their time and energy to closing deals with maximum efficiency. | |||
02 Aug 2024 | Navigating Cultural Diversity in Marketing | Albert Thompson from Walton Isaacson | 00:23:31 | |
Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson, shares insights on the agency's culture-first approach to marketing. With a diverse team representing over 50 ethnic groups, Walton Isaacson specializes in helping brands connect authentically with diverse audiences. Thompson discusses the importance of understanding consumer voices and building industry relationships. He emphasizes the value of thought leadership and networking in client acquisition, as well as the need to adapt to evolving digital marketing landscapes.
| |||
23 Jul 2024 | Forecasting Growth for B2C E-commerce | Travis Biechele from Common Thread Collective | 00:13:10 | |
Travis Biechele, as the Director of SEO at Common Thread Collective, offers valuable insights into e-commerce growth strategies, particularly focusing on the role of SEO in driving business growth. Common Thread Collective's primary focus is on helping brands bridge the gap between marketing and finance, which is often a significant challenge for e-commerce businesses. This bridging is crucial for creating a cohesive strategy that aligns marketing efforts with financial goals. This is a must-watch for B2C e-commerce brands looking to increase their lead generation and sales, with an efficient approach!
| |||
18 Jun 2024 | Mastering the Art of SEO Automation | Jake Labate from The SEO Guy | 00:16:37 | |
In the latest episode of Pathmonk Presents, we had the honor of featuring Jake Labate, the founder of The SEO Guy. Jake's agency specializes in leveraging the power of SEO automation and AI tools to achieve remarkable results for clients. During the episode, Jake shares his profound insights into the meticulous documentation and automation of SEO processes using cutting-edge AI and data-driven strategies. He emphasizes the vital role of client education in empowering businesses, stresses the significance of technical optimization, and underscores the importance of crafting a seamless content strategy to drive tangible results. | |||
05 Jul 2024 | Unlocking AI Potential for Business Growth | Tatyana Korbanyuk from CHI Software | 00:20:37 | |
Tatyana Korbanyuk, CMO of CHI Software, shares valuable insights on leveraging AI for business growth. With 17 years of experience, CHI Software has evolved from a small website development studio to a global company with 800+ employees across 10 countries. Tatyana discusses their focus on AI development, including a dedicated R&D center and smart AI assistants. She emphasizes the importance of LinkedIn for client acquisition and highlights their commitment to delivering value through content marketing. Tune in to learn more about the strategic role of marketing in business success! | |||
12 Jun 2024 | Transforming Digital Marketing and Web Development | Sean Giles from WebBox | 00:13:08 | |
In this episode, Sean Giles, Director of Growth at WebBox, shares insights into digital marketing and web development. With a decade of agency experience, Sean discusses WebBox's mission and strategies, focusing on bespoke solutions for clients in sport, health, and leisure. Learn about WebBox's client acquisition channels and Sean's view on websites' role in client acquisition. Explore tips for effective website lead generation and Sean's day-to-day tasks. Discover Sean's vision for marketing technology and his advice for marketers. Lastly, Sean highlights WebBox's commitment to helping businesses overcome online challenges, delivering unforgettable web experiences and campaigns.
| |||
19 Jun 2024 | Enhancing Marketing Strategies through Revenue Analytics | Madhu Puranik from Revlitix | 00:14:47 | |
In the episode of Pathmonk Presents, we are excited to welcome Madhu Puranik, Founder and CEO of Revlitix, to our show. Revlitix stands out as an ingenious revenue analytics platform that has been meticulously crafted to provide sales and marketing teams with a powerful blend of automation and artificial intelligence. Madhu is set to provide our audience with invaluable insights into the intricate workings of Revlitix, shedding light on its remarkable ability to dismantle data silos. By doing so, the platform offers a panoramic perspective on performance, thereby expediting decision-making processes and ultimately propelling revenue growth to unprecedented levels. | |||
24 Jul 2024 | Marketing for Disruptive Startups in Manufacturing | Luke Renner from Cyngn | 00:22:48 | |
Luke Renner, Head of Marketing at Cyngn, discusses the company's innovative autonomous vehicle solutions for industrial applications. Luke shares insights on effective marketing strategies, emphasizing the importance of visual storytelling, customer-focused messaging, and rapid experimentation. He also provides valuable advice for marketers in startups, highlighting the need for prioritization and adaptability in a fast-paced environment. This episode is for marketers working in highly specialized industries that wish to keep a fresh and innovative approach to their marketing strategies. Take a look!
| |||
18 Jun 2024 | Mastering Internal Communication Strategies | Jamie Bell from Workshop | 00:14:20 | |
In an enlightening episode of Pathmonk Presents, we had the privilege of hearing from Jamie Bell, the Vice President of Marketing at Workshop. Jamie provided invaluable insights into the realm of internal communication strategies, shedding light on Workshop's groundbreaking email platform built specifically for internal communication. She discussed the prevalent hurdles that companies encounter in effectively engaging their employees and shared her expertise on leveraging content marketing, demand generation tactics, and the impact of personalized email campaigns. Don't miss out on the wealth of knowledge she brought to the table!
| |||
19 Jun 2024 | Harnessing OpenStack for Effective Marketing Automation | Lauren Morley from OpenMetal | 00:14:17 | |
In this episode of Pathmonk Presents, we had the pleasure of hosting Lauren Morley, a marketing automation specialist from OpenMetal. OpenMetal is a pioneering company in the cloud infrastructure sector, focusing on transforming OpenStack deployment. Lauren shared invaluable insights into how OpenMetal’s innovative marketing strategies, such as content creation, organic reach, and automation, have reshaped their approach to customer acquisition. Dive into this episode to learn how effective marketing can simplify complex cloud solutions and drive business growth.
| |||
06 Sep 2024 | Mastering Customer Journey and Empathy in Healthcare Marketing | Carson Jones from Brado | 00:14:57 | |
In this episode, we welcome Carson Jones, the Director of Paid Media at Brado, an insight-to-activation agency specializing in healthcare marketing. Carson shares valuable insights on Brado's approach to mapping customer journeys and identifying crucial moments for targeted messaging. He discusses the importance of empathy in marketing, especially in healthcare, and reveals Brado's top client acquisition channels. Carson also offers advice on career growth in marketing and emphasizes the significance of continuous learning. Listeners will gain a deep understanding of healthcare marketing strategies, the role of paid media, and the importance of empathy in connecting with audiences across various industries. | |||
24 Jul 2024 | Unlocking Destination Marketing Success with UGC | Kashem Miah from CrowdRiff | 00:14:48 | |
Kashem Miah, as VP of Marketing, offers insider insights into CrowdRiff's operations and strategies. Kashem explains how authentic, traveler-generated photos and videos can be more persuasive and engaging than traditional marketing materials. He discusses how CrowdRiff's platform helps destination marketers efficiently find and utilize user-generated content (UGC) across various marketing channels. If you're a destination marketer looking for valuable insights, don't miss this episode!
| |||
13 Sep 2024 | Web Gaming Marketing Insights | Rafael Morgan from Crazy Games | 00:15:54 | |
In this episode, we welcome Rafael Morgan, VP of Marketing and Partnerships at Crazy Games. Rafael shares valuable insights on making gaming accessible to everyone without downloads or installations. He discusses Crazy Games' approach to user acquisition, the importance of SEO and social media in their growth strategy, and how they optimize their website for a seamless user experience. Rafael also offers advice on staying current with gaming industry trends and the value of data-driven decision-making in marketing. Listeners will gain a deep understanding of web gaming marketing strategies, user engagement techniques, and the future of accessible online entertainment.
| |||
05 Aug 2024 | Boosting Lead Generation for Ground-Breaking Software | Carol Bettencourt from Chyron | 00:17:02 | |
With this insightful discussion, Carol Bettencourt shares how Chyron helps broadcasters maintain viewer engagement and streamline workflows, ensuring they stay competitive in a challenging market. She also reveals strategies for leveraging your website to convert visitors into leads, emphasizing the importance of a well-thought-out web journey and relevant content. Don't miss out on Carol's expert advice on building a high-performing marketing team, staying current with industry trends, and the crucial role of continuous learning. Tune in to unlock actionable insights that can transform your marketing efforts and drive your business forward. | |||
11 Jul 2024 | Uncovering B2B Marketing Strategies in Healthcare | Adam Rosenberg from Rx Lightning | 00:18:33 | |
In this enlightening episode, we welcome Adam Rosenberg, Senior Director of Marketing at Rx Lightning. On top of sharing insights into how Rx Lightning is transforming traditional medical processes and presenting their effective digital platform; Adam also delves into effective B2B marketing strategies in the healthcare sector, emphasizing the importance of SEO, content creation, and networking. This episode offers valuable lessons on combining technology and marketing to solve complex healthcare challenges and improve patient outcomes. | |||
12 Jul 2024 | Insights on B2B Healthcare Marketing | Paul Chernin from Coriell Life Sciences | 00:19:43 | |
In this insightful episode, we welcome Paul Chernin, Vice President of Marketing at Coriell Life Sciences. Paul sheds light on how Coriell is revolutionizing medication safety, and talks about their innovative approach to ensuring patients receive the right medications based on their genetic makeup. Paul also shares valuable insights on B2B marketing strategies in the healthcare industry, emphasizing the importance of education and adaptability in reaching diverse audiences. This episode offers a fascinating glimpse into the future of personalized medicine and effective healthcare marketing. | |||
06 Sep 2024 | Revolutionizing Manufacturing with Tech Startups | Ashok Azhagarasan from OSS Ventures | 00:12:54 | |
In this episode, we welcome Ashok Azhagarasan, head of OSS Ventures, a startup studio and industry accelerator focused on revolutionizing the manufacturing sector. Ashok discusses their unique model of identifying pain points in factories, developing SaaS solutions, and launching startups to address these challenges. He shares insights on their growth strategies, the importance of sales-driven approaches in the manufacturing industry, and how they're bridging the gap between strategic and operational levels. Learn about OSS Ventures' portfolio of innovative solutions, from workforce planning to energy management, and how they're driving digital transformation in an industry with only 40% tech maturity.
| |||
12 Jul 2024 | Mastering Email Marketing for SMBs | Geoffrey Blanc from Cyberimpact | 00:23:31 | |
In this episode, Geoffrey Blanc introduces Cyberimpact as a Canadian email marketing platform specifically designed for small and medium businesses, nonprofits, and government entities. This focus on Canadian organizations is a key differentiator for the company. Geoffrey explains how this compliance focus sets them apart from international competitors. The conversation also covers Cyberimpact's approach to product development and innovation and how they gather feedback from users, prioritize feature requests, and balance the needs of their user base (small businesses, nonprofits, and government entities). This is a must-watch episode for all marketers working for SMBs! | |||
13 Aug 2024 | Implementing Salesforce for Success | Arthur Backouche from Skie | 00:14:11 | |
Join us as we welcome Arthur Backouche, a Senior Salesforce Marketing Cloud Consultant at Skie, a Salesforce implementation partner based in Australia. In this enlightening episode, Arthur shares insights on how Skie helps businesses configure Salesforce to meet their unique needs and boost productivity. He discusses their focus on key industries, including real estate, technology, and retail, and reveals the top client acquisition channels for Salesforce practices. Arthur also offers valuable tips on website optimization, lead generation strategies, and the importance of staying updated with marketing trends. Discover how Skie is empowering businesses to achieve more through expert Salesforce implementation.
| |||
02 Jul 2024 | How To Master the Homeowner’s Customer Journey | Elizabeth Dodson from Homezada | 00:15:49 | |
Join us in the latest episode of Pathmonk Presents where we have the pleasure of hosting Elizabeth Dodson, the co-founder of Homezada. Homezada is a groundbreaking digital platform that has been specifically crafted to simplify the homeowner's journey. In this informative episode, Elizabeth provides valuable insights into Homezada's comprehensive suite of applications, which are designed to assist homeowners in managing their home inventory, maintenance, projects, and finances with great efficiency. Get ready to delve into the ways in which Homezada harnesses the power of technology and artificial intelligence to streamline home management, ultimately helping homeowners save valuable time and money. | |||
02 Jul 2024 | Mastering Social Commerce Conversion | Maria Sipova from Trnd.io | 00:16:56 | |
In a recent episode of Pathmonk Presents, Maria Sipova, the Chief Marketing Officer of Trnd.io, joined the discussion to share her valuable insights on the intricacies of optimizing social commerce conversions. Trnd.io is a cutting-edge platform tailored to assist e-commerce brands in forging partnerships with influencers and content creators. Maria delved into how Trnd.io effectively tackles the pain points commonly associated with traditional influencer marketing funnels. By streamlining the purchase journey, establishing deeper emotional connections, and offering tailor-made checkout experiences, Trnd.io empowers brands to achieve enhanced conversion rates and an impressive return on investment. | |||
19 Jun 2024 | Maximizing Marketing Impact with Engineering Insights | Kyle Lacy from Jellyfish | 00:14:08 | |
Join us in today's episode of Pathmonk Presents as we host Kyle Lacy, Chief Marketing Officer of Jellyfish, an innovative platform dedicated to engineering management. In this insightful episode, Kyle explores valuable strategies for marketing teams to align their efforts with engineering insights and broader business objectives. Learn how Jellyfish enables engineers and leaders to demonstrate the tangible impact of their product development efforts, thereby facilitating smooth collaboration between technical and non-technical stakeholders. | |||
01 Jul 2024 | Revolutionizing Healthcare: Unlocking Seamless Medical Imaging Data Flow | Andra Bria from Medicai | 00:18:32 | |
In our conversation with Andra Bria, Marketing Manager at Medicai, we explore the cutting-edge world of medical imaging data. Imagine a future where accessing, retrieving, and sharing medical images becomes seamless—regardless of geographical location or existing systems. Medicai is at the forefront of this transformation, creating secure pathways for physicians and patients alike. From overcoming CD-related delays to enabling care coordination, Medicai ensures that critical data flows effortlessly. Tune in to discover how data-driven healthcare is shaping the future, one image at a time. | |||
07 Aug 2024 | Crafting Enduring Brand Stories | Ana Figueroa from Neuma Branding | 00:14:34 | |
In this enlightening episode, we welcome Ana Figueroa, co-founder and marketing director of Neuma Branding. Ana shares her expertise in creating brands with soul and enduring concepts. She delves into Neuma's unique approach to branding, emphasizing the importance of storytelling and customer experience. Ana discusses their focus on tech, hospitality, and retail industries, and reveals how networking and digital channels drive client acquisition. She also offers valuable insights on website lead generation, work-life balance, and staying updated with marketing trends. This episode is a must-listen for anyone interested in the art of brand creation and holistic marketing strategies.
| |||
19 Jul 2024 | B2B2C Marketing Insights | Eugenia Blackstone from Iris, powered by Generali | 00:20:49 | |
Join us as we chat with Eugenia Blackstone, CMO of Iris Powered by Generali and named one of Forbes' Entrepreneurial CMOs to watch! Eugenia shares insights on Iris's B2B2C identity protection, discussing how they help businesses enhance their customer offerings while addressing the growing threat of identity theft. Learn about their target markets, lead generation strategies, and Eugenia's approach to staying current with marketing trends. This episode offers valuable perspectives on marketing leadership, and building consumer trust in an increasingly complex online landscape. | |||
13 Sep 2024 | Unlocking Customer Insights for CPG Brands | Mariya Babaskina from Yogi | 00:11:35 | |
In this episode, we welcome Mariya Babaskina, VP of Marketing at Yogi, a company that helps global brands understand customer and competitor insights. Mariya discusses how Yogi analyzes customer feedback from various sources to provide actionable insights for CPG brands. She shares valuable tips on website optimization, lead generation, and marketing strategies for B2B companies. Mariya also offers insights into her role as a marketing leader, emphasizing the importance of balancing strategy and execution. The conversation covers topics such as client acquisition channels, persona development, and staying updated with marketing trends through thought leaders in the industry.
| |||
16 Aug 2024 | Transforming Marketing from Cost Center to Profit Driver | Caleb Clark from Hook and Ladder Digital | 00:17:18 | |
Join us as we sit down with Caleb Clark, Chief Partnership Officer and Co-founder of Hook and Ladder Digital. In this insightful episode, Caleb shares his expertise on transforming underperforming marketing systems into profitable business drivers. Learn about the importance of investing in talent, creating a world-class work environment, and implementing open-book management. Discover strategies for effective client acquisition, website optimization, and content creation. Don't miss this opportunity to gain insights from a seasoned digital marketing expert.
| |||
18 Jun 2024 | Transforming Amazon Sales with Data-Driven Marketing Insights | Michael Mallazzo from Brandable | 00:16:26 | |
In this insightful podcast episode, we welcome Michael Mallazzo, Head of Growth at Brandable, a cutting-edge software platform designed to help Amazon sellers optimize their marketing strategies and master unit economics. Michael shares valuable insights into the challenges faced by independent sellers on Amazon, and how Brandable's comprehensive tools streamline operations, provide in-depth profitability analysis, and offer pricing and promotion optimization strategies to drive sustainable growth. Discover how leveraging data and effective marketing tactics can transform your Amazon business for profitable growth. | |||
18 Jun 2024 | Driving Demand Generation in Cybersecurity | Chris Singlemann from Prelude | 00:16:15 | |
In this episode of Pathmonk Presents, we welcome Chris Singlemann, Senior Manager at Prelude, specialized in demand generation and digital marketing. Chris shares how Prelude's innovative cybersecurity platform leverages automation to enhance threat detection and response. He delves into the marketing strategies that Prelude uses to attract and retain clients, emphasizing the importance of creating personalized user journeys, leveraging data, and utilizing paid social media campaigns. Chris also provides valuable insights into the role of the website in client acquisition and the benefits of using tools like Webflow for fast, efficient content deployment. Tune in to learn how Prelude is transforming cybersecurity with proactive marketing approaches.
| |||
05 Jul 2024 | Mastering Website Lead Generation for Law Firms | Brandon Lulis from Dickinson Wright | 00:14:38 | |
Join us as we welcome Brandon Lulis, Chief Marketing and Business Development Officer at Dickinson Wright, a full-service law firm with over 20 offices and 500 attorneys. Brandon shares invaluable insights on client acquisition, the importance of a strong online presence, and effective marketing strategies in the legal industry. Discover how Dickinson Wright leverages its website and communication channels to build lasting client relationships and showcase their diverse expertise across multiple practice areas. This episode is packed with practical tips for law firm marketing and website lead generation. | |||
16 Aug 2024 | Marketing Cybersecurity for SMBs' | Lisa Lively from Reach Out Technology | 00:18:52 | |
In this enlightening episode, we welcome Lisa Lively, the Community Engagement Manager at Reach Out Technology. Lisa discusses the company's mission to bridge the cybersecurity gap for small to medium-sized businesses, led by founder and CEO Rick Jordan. Lisa shares valuable insights on marketing strategies, including the use of different marketing tools and the importance of leveraging existing software. Her passion for networking and fostering authentic relationships shines through as she emphasizes the power of continuous learning and adapting to change in the fast-paced world of marketing and technology.
| |||
13 Aug 2024 | Marketing for Estate Planning and Administration | Averi Finnerty from The Walls Law Group | 00:11:04 | |
Join us as we welcome Averi Finnerty, Marketing Assistant at The Walls Law Group, a firm specializing in estate planning, estate administration, and business planning. In this insightful episode, Averi shares her expertise on marketing strategies for legal services, focusing on client acquisition and digital marketing techniques. She discusses the importance of website optimization, email campaigns, and social media marketing in the legal industry. Discover how The Walls Law Group leverages digital marketing to connect with clients and provide essential legal services.
| |||
12 Jun 2024 | Understanding the Complexities of Data Privacy | Bill Porter from Privaini | 00:19:59 | |
In today's podcast, Bill Porter, Head of Marketing at Privaini, shares insights on navigating data privacy challenges. With 20+ years of experience, Bill discusses Privaini's role in providing actionable insights to mitigate privacy risks for enterprises. He emphasizes the importance of staying informed about evolving regulations and leveraging tools like Privaini to ensure compliance. Tune in to discover how Privaini is empowering businesses to navigate the complex landscape of data privacy and maintain trust with customers.
| |||
04 Jul 2024 | Marketing Innovation in Construction Software | Melissa Esbenshade from InEight | 00:18:03 | |
Join us in this insightful episode as we sit down with Melissa Esbenshade, Senior Vice President of Marketing at InEight, a leader in enterprise software for the construction industry. Melissa delves into how InEight's marketing strategies are transforming the management of complex infrastructure projects. Learn about their unique approach to connecting data across construction teams, enabling better decision-making, improved productivity, and reduced risk. Melissa also shares valuable insights on ABM strategies, client acquisition, and the importance of data-driven marketing in staying ahead in the competitive world of enterprise software. Don't miss out on expert tips for maximizing your marketing impact in the construction industry. | |||
05 Aug 2024 | Driving Conversions in Sustainable Markets | Amber Spencer from Damon Motorcycles | 00:14:37 | |
Join us as we speak with Amber Spencer, CMO of Damon Motorcycles, a company revolutionizing the motorcycle industry. Amber shares insights on their target market, acquisition strategies, and the pivotal role of their website in customer conversion. Amber discusses how they balance appealing to both experienced riders and newcomers and the marketing strategies used for each. She highlights Damon Motorcycles' innovative approach to motorcycle design, their focus on safety and sustainability, and their strategies for market penetration and customer acquisition. | |||
12 Jun 2024 | Empowering Creativity and Collaboration | Ali Ghasssemi from Weaver & Loom | 00:14:54 | |
In this episode of Pathmonk Presents, we dive into the world of digital growth with Ali Ghassemi from Weaver & Loom. As founder and CEO, Ali is revolutionizing the rug industry by connecting designers directly with skilled artisans through a digital platform. Learn how Weaver & Loom streamlines the design and production process, eliminating layers of middlemen to deliver faster, more ethical results. Discover the strategies and insights behind Ali's vision to shape the future of bespoke design and transform a centuries-old industry. | |||
06 Sep 2024 | Mastering IT Support and Marketing Strategy | Craig Pearson from Your IT Department | 00:17:20 | |
In this episode, we welcome Craig Pearson, Director of Sales and Marketing at Your IT Department, a managed service provider based in the UK. Craig shares insights into their approach to IT support for small and medium-sized businesses, emphasizing their focus on customer service. He discusses their client acquisition strategies, particularly their success with website optimization and digital marketing. Craig also offers valuable tips on content creation, SEO, and the importance of balancing technical expertise with clear communication. The conversation covers topics such as automating marketing processes, staying updated with industry trends, and the challenges of being a generalist in marketing.
| |||
12 Jun 2024 | Transforming Legal Services for Better Client Relationships | Stephen Trevathan from Herman & Wells | 00:20:02 | |
In this episode of Pathmonk Presents, we sit down with Stephen Trevathan, CMO at Herman & Wells Law Firm. Stephen discusses the firm's dedication to helping clients navigate personal injury, property insurance disputes, and construction defects. Explore how Herman & Wells leverages innovative marketing and a client-centric approach to make legal services more accessible and effective. Tune in for insights on their proven strategies and commitment to client success.
| |||
10 Sep 2024 | B2C and B2B Marketing for IT Telecommunication | Annabelle Lau from ATX Group | 00:10:24 | |
Join us as we welcome Annabelle Lau, Marketing Manager at ATX Group, a leading company in IT telecommunications in Malaysia. In this episode, Annabelle shares insights on ATX Group's innovative integrated platform, Payhub, which enables retail partners to offer seamless transactions for various services. Learn about their approach to B2B and B2C marketing, strategies for lead generation, and how they're expanding their services to offline stores. Discover the importance of digital presence in today's business landscape and gain valuable tips on marketing automation and campaign management. Annabelle also discusses the unique cashback feature that sets ATX Group apart in the Malaysian market.
| |||
27 Aug 2024 | Discussing Marketing for Industrial Technology | Fernando Vasconcelos from Mind Tech | 00:14:18 | |
Join us as we sit down with Fernando Vasconcelos, Marketing Director and International Sales Coordinator at Mind Tech, a leading software development house specializing in CAD and CAM systems for various industries. In this episode, Fernando shares insights on how Mind Tech is revolutionizing cutting technology for sectors like footwear, textile, and automotive. Learn about their approach to streamlining manufacturing processes, their unique challenges in B2B marketing, and valuable tips on customer acquisition in niche industries. Discover the importance of exhibitions, content marketing, and the human element in technical sales for this industry. This episode is a must-listen for anyone interested in industrial technology and B2B marketing strategies.
| |||
07 Aug 2024 | Differentiation and Positioning in B2B SaaS Marketing | Dylan Touhey from One Net Inc. | 00:16:33 | |
In this insightful episode, we welcome Dylan Touhey, co-founder of One Net Inc., a creative and digital marketing agency specializing in B2B SaaS and enterprise tech. Dylan shares his expertise on solving the crucial problem of differentiation and positioning in the highly competitive B2B SaaS market. He discusses One Net Inc.'s approach to client acquisition, the role of websites in enterprise sales, and his unique "Three M" management model. Listeners will gain valuable insights into effective marketing strategies for SaaS companies, the importance of referral-based growth, and the fundamentals of successful digital marketing in the B2B space. | |||
02 Jul 2024 | Unveiling Insider Threat Protection Strategies | Julia Doronina from G71 Security | 00:17:22 | |
In this intriguing episode of Pathmonk Presents, we dive into a compelling discussion with Julia Doronina, the co-founder and Chief Marketing Officer of G71 Security. During the episode, Julia sheds light on G71 Security's cutting-edge approach to combatting insider threats by harnessing their innovative invisible fingerprinting technology. This technology has proven to be a game-changer in safeguarding organizations' sensitive documents, reports, and intellectual property from the potential dangers posed by internal data breaches. Julia provides valuable insights into how G71 Security's forward-thinking strategies are effectively bolstering organizations' defenses against internal security risks. | |||
07 Aug 2024 | Mastering B2B SaaS Performance Marketing | Meenank Minnu from Hey Digital | 00:14:44 | |
Join us as we chat with Meenank Minnu, Marketing Manager at Hey Digital, a performance marketing agency specializing in B2B SaaS companies. In this insightful episode, Meenank shares his expertise on generating qualified leads, optimizing sales pipelines, and leveraging LinkedIn for client acquisition. Learn about the importance of attribution tools, effective content strategies, and the power of employee advocacy. Meenank also offers valuable tips on time management, staying updated with industry trends, and choosing the right companies to work with as a marketer. Discover how Hey Digital is revolutionizing performance marketing for Series A+ B2B SaaS companies. | |||
24 Jul 2024 | Modernizing Marketing for Blue Collar Businesses | Matt Malone from Gravitate Design | 00:15:38 | |
Matt Malone, VP of Growth at Gravitate Design, shares insights on modernizing marketing strategies for blue collar businesses. Matt discusses the importance of understanding client pain points, calculating customer lifetime value, and delivering measurable ROI. He emphasizes the power of content marketing, SEO, and data-driven decision-making in achieving sustainable growth for both Gravitate Design and its clients. If you are into tailored data-driven, ROI-focused strategies , you can't miss this episode! | |||
12 Jun 2024 | Unlocking Marketing Success From SEO to Client Acquisition | Lonnie Ayers from SAP BW Consulting | 00:20:46 | |
Join us on Pathmonk Presents as we delve into the dynamic world of digital marketing with Lonnie Ayers, President and CEO of SAP BW Consulting, Inc. In this episode, Lonnie shares his wealth of experience in inbound marketing, lead generation, and client acquisition. Discover how SAP BW Consulting leverages SAP BW and SAP BusinessObjects tools, alongside HubSpot's CRM system, to drive remarkable business growth for SAP Partners and customers. With insights into diverse industries and high-impact strategies, Lonnie reveals the secrets behind successful marketing funnels and organic traffic generation. Tune in for a masterclass on optimizing your marketing efforts and achieving outstanding business results. | |||
12 Jun 2024 | Transforming Commercial Real Estate Marketing With AI | Kala Halbert from Prophia | 00:17:46 | |
Dive into the world of commercial real estate and AI with Pathmonk Presents. Host Razmik Sargsyan engages with Kala Halbert, Prophia's marketing director, to explore how their cutting-edge AI platform is redefining data management in CRE. They discuss the challenges of a traditionally opaque industry and how Prophia's unique access to private data sets them apart. Learn about the strategic benefits of AI-driven lease abstraction and how it empowers CRE professionals to make informed decisions. This episode is a must-listen for anyone interested in the intersection of technology and real estate.
| |||
20 Jun 2024 | Master the Art of Online Revenue Growth | Ari Khan and Danielle Colvin from Bridgeline | 00:24:52 | |
Join us as we chat in this new episode of Pathmonk presents with Ari Khan, CEO, and Danielle Colvin, SVP of Marketing at Bridgeline, a software company dedicated to helping businesses grow their online revenue. Discover their innovative solutions, including Hawk Search and Zeus AI, designed to increase website traffic, boost conversion rates, and maximize average order value. This episode provides valuable insights into leveraging AI, optimizing the customer journey, and driving sustainable revenue growth in the digital landscape.
| |||
05 Jul 2024 | Unleashing AI in Game Marketing | Harry Lang from Kwalee | 00:24:40 | |
Join us as we explore the world of game marketing with Harry Lang, VP of Marketing at Kwalee. Harry delves into Kwalee's mission to create the most enjoyable games across mobile, PC, and console platforms. He shares their innovative marketing strategies, from performance-driven mobile campaigns to brand-focused PC and console approaches. Discover how Kwalee stays ahead in the competitive gaming landscape by leveraging influencer partnerships, community building, and AI-powered tools. Learn about their adaptive approach to marketing and how they blend performance and brand-focused tactics to thrive in the dynamic gaming industry. This episode is packed with valuable insights for anyone interested in the intersection of gaming and marketing. | |||
06 Jun 2024 | From Tradition to Innovation: Marketing Strategy for Law Firm Transformation | Hamid Kohan from Legal Soft | 00:15:41 | |
In this episode of Pathmonk Presents, Hamid Kohan, CEO of Legal Soft, discusses the importance of establishing a strong online presence and the role of AI in modern law practice. He explains how Legal Soft's innovative solutions cater to the unique needs of law firms, aiding in their digital transition and expansion. Listeners will gain insights into converting website visitors into clients and the power of a comprehensive digital strategy. Tune in to learn how Legal Soft is redefining the growth trajectory for law practices through technology and strategic marketing.
| |||
04 Jul 2024 | Lead Generation Strategies for Trades | Katie Stone from LeadHub | 00:14:16 | |
Katie Stone, SEO team leader at LeadHub, shares valuable insights on marketing for the trades industry. LeadHub, a full-service marketing agency founded in 2011, specializes in serving HVAC, plumbing, and electrical businesses. Katie discusses their focus on lead generation, the importance of marrying marketing with operations, and their partnership with ServiceTitan. She also highlights LeadHub's innovative approach to digital marketing, including their award-winning AI-powered lead response system for Yelp, and emphasizes the crucial role of websites in client acquisition. | |||
06 Jun 2024 | Mastering Online Ad Campaigns with Data-Driven Insights | Ivan Rud from Keitaro | 00:15:59 | |
Ivan Rud, Chief Marketing Officer of Keitaro, joins us to discuss the importance of data-driven insights in online ad campaigns. With Keitaro, Apliteni’s flagship product, Ivan shares how media buyers and affiliate marketers can optimize their campaigns, track clicks, and generate affiliate links. By leveraging Keitaro’s advanced features and tools, marketers can increase ROI and drive business growth. Tune in to learn how Ivan and the Apliteni team are revolutionizing the advertising industry with their innovative approach to campaign optimization. | |||
23 Jul 2024 | Acquisition and Omnichannel Marketing for E-commerce | Dallin Koski from Dragonfly Commerce | 00:14:31 | |
Join us as we sit down with Dallin Koski, Director of DTC and Paid Media at Dragonfly Commerce. Dallin shares insights into Dragonfly's approach to acquiring and scaling e-commerce brands across various verticals. He discusses the importance of omnichannel marketing, the emerging potential of TikTok Shop, and the challenges of content creation for paid acquisition. Dallin also offers valuable advice for new brands on diversifying their marketing channels and adapting to the evolving e-commerce landscape. This episode is packed with strategic insights for e-commerce entrepreneurs and marketers alike.
| |||
19 Jul 2024 | Client Acquisition and Trends in the B2B Tech Market | Emily Weaver from QFlow | 00:11:27 | |
Emily Weaver, Head of Marketing at QFlow, joins us to discuss the innovative solutions offered by this B2B software company. Emily shares insights on QFlow's success in the federal government and healthcare sectors, and discusses their client acquisition strategies, emphasizing the importance of referrals and LinkedIn presence. She also offers valuable advice on website optimization, staying current with marketing trends, and effective leadership in the fast-paced tech world.
| |||
16 Aug 2024 | Marketing Leadership to Implement High-Level Software | Courtney Shaw from Pierce Washington | 00:17:23 | |
In this episode, we welcome Courtney Shaw, Marketing Manager at Pierce Washington, a systems integrator specializing in implementing high-level software for enterprise companies. Courtney shares insights on how Pierce Washington transforms the quote-to-cash business process for manufacturers, life sciences, and high-tech companies. She discusses their focus on Salesforce and Oracle implementations, the importance of partner and referral-based client acquisition, and the evolving role of marketing in their business. Courtney also offers valuable advice for marketers, including the importance of trusting one's instincts and navigating imposter syndrome in leadership settings.
| |||
12 Jun 2024 | Formulating Strategies for Legal Marketing Success | Roy Sexton from Clark Hill | 00:21:46 | |
Join Roy Sexton, Director of Marketing at Clark Hill, as he delves into strategic legal marketing insights. With over 25 years of experience, Roy discusses branding, communications, and the firm's 700+ attorneys across 27 offices. Discover Clark Hill’ comprehensive legal services, from labor and employment to banking and finance, all delivered by an accessible team of professionals. Tune in to explore the values driving Clark Hill’s success and learn how they continue to make an impact in the legal industry.
| |||
30 Aug 2024 | Importance of Data in Marketing Strategies for Growth | Valerie Bartlett from Tracer | 00:11:33 | |
Join us as we welcome Valerie Bartlett, Senior Vice President of Growth at Tracer, a company revolutionizing data analytics for businesses. In this insightful episode, Valerie shares her expertise on transforming raw data into actionable insights, emphasizing the importance of AI automation in marketing measurement. She discusses Tracer's innovative approach to data centralization and normalization, enabling businesses to make informed decisions and optimize their marketing investments. Valerie also offers valuable advice on professional development for marketers, stressing the importance of prioritizing tasks and staying updated with industry trends. Discover how Tracer is helping businesses across various sectors unlock the full potential of their data and drive growth through effective marketing strategies.
| |||
23 Jul 2024 | Successful Empathy-Driven Digital Marketing | Robert Garcia from Pneuma | 00:21:29 | |
In this episode, we're joined by Robert Garcia, senior SEO and PPC strategist at Pneuma, a dynamic digital marketing agency. Robert shares Pneuma's unique approach to partnering with clients across various industries and sizes. He emphasizes the importance of empathy and human connection in digital marketing, highlighting how Pneuma acts as an advocate for clients in the digital space. Robert also discusses effective client acquisition strategies and the role of websites in lead generation. This episode is packed with practical tips and philosophical insights that will benefit marketers at all levels.
| |||
18 Jun 2024 | Conquering the Marketing Maze: Insights from an SEO Leader | Derek Kent from Inet Media | 00:18:37 | |
Dive into the mind of Derek Kent, SEO Director at Inet Media, as he shares valuable insights into the world of digital marketing. In this engaging episode, Derek discusses the importance of nurturing existing client relationships, the 80/20 rule, and the power of measurement and competitor analysis. With a wealth of experience, he offers practical tips for website lead generation and emphasizes the significance of ethical web building and Google compliance. Don't miss this opportunity to gain invaluable marketing wisdom from an industry expert.
| |||
30 Aug 2024 | Revolutionizing B2B Marketing with AI and Growth Strategies | Arthur Guiot from Upthrust | 00:19:08 | |
Join us as we welcome Arthur Guiot, AI Marketing Senior Consultant at Upthrust, a digital accelerator for SMEs and larger companies. In this enlightening episode, Arthur shares insights on how Upthrust is revolutionizing marketing for traditional industries by introducing growth marketing techniques and leveraging AI. He discusses innovative approaches to B2B lead generation, the power of webinars, and unconventional advertising strategies that yield impressive results. Arthur also offers valuable productivity tips for marketers in the AI age and emphasizes the importance of sustainable marketing practices. Discover how AI is reshaping the marketing landscape and learn actionable strategies to boost your B2B marketing efforts.
| |||
21 Aug 2024 | Green Tech Marketing for Maritime Sustainability | Stefana Sopco from Port Xchange | 00:18:24 | |
In this episode, we welcome Stefana Sopco, Marketing Manager at Port Xchange, a green tech company developing digital solutions for predictable and sustainable shipping. Stefana shares insights on Port Xchange's mission to pave the way for zero-emission ports and their focus on sustainability. She discusses the challenges of marketing in the traditional maritime industry, the importance of thought leadership, and effective B2B marketing strategies. Stefana also offers valuable advice for marketers, including the significance of networking, personal branding, and investing in content distribution to drive brand awareness and lead generation in the B2B space. | |||
18 Jun 2024 | Effective Marketing for Property Licensing Success | Harshita Gupta from Kamma | 00:16:47 | |
In this episode of Pathmonk Presents, we are joined by Harshita Gupta, Demand Generation Manager at Kamma. Harshita delves into how Kamma's advanced software solutions are revolutionizing the property licensing industry through innovative marketing strategies. Learn how Kamma automates compliance processes, creates impactful reports to secure deals, and simplifies hazard pre-licensing applications. Harshita also shares insights on targeting the right audience, effective client acquisition channels, and leveraging data for marketing success. Discover how Kamma is making property licensing simpler for letting agents across the UK. Don't miss this engaging discussion filled with valuable marketing tips and strategies! | |||
30 Aug 2024 | Mastering SEO and Client Acquisition | Joshua Poole from Studio Hawk | 00:27:05 | |
In this insightful episode, we're joined by Joshua Poole, winner of the APAC Search Awards 2024 Rising Star of the Year and Head of Growth at Studio Hawk. Joshua shares valuable insights on SEO strategies, client acquisition, and effective marketing techniques. He discusses Studio Hawk's unique approach to SEO, their ideal customer profiles, and the importance of a strong online presence. Joshua also offers practical tips on website lead generation, tool recommendations, and staying updated with marketing trends. This episode is a must-listen for anyone looking to enhance their digital marketing strategies and drive business growth through SEO.
| |||
02 Aug 2024 | Enhancing Customer Experience with Travel Technology | Nick Karagiannis from HotelPlanner | 00:17:29 | |
Join us as we dive into the world of innovative travel technology with Nick Karagiannis, VP of Product at HotelPlanner. Nick shares insights on how HotelPlanner is revolutionizing the hotel booking industry through AI-driven solutions and a gig economy model. Learn about their unique approach to providing discounted rates, enhancing customer experience, and catering to both individual and group travelers. Discover how HotelPlanner is leveraging technology to stay ahead in the competitive online travel market and their plans for future growth. | |||
01 Jul 2024 | Tapping into Latin America's Software Engineering Talent | Vince Fassbender from ITJ | 00:18:36 | |
In the latest episode of Pathmonk Presents, we are excited to feature Vince Fassbender, the Head of Marketing at ITJ. During this insightful episode, Vince discusses how ITJ is facilitating American life science companies' access to high-caliber software engineering talent from Latin America. This initiative aims to expedite product roadmaps and overcome obstacles such as time zone disparities and cultural differences, ultimately empowering companies to thrive in the competitive tech landscape. | |||
06 Sep 2024 | Growth Marketing for Infrastructure as a Service | Sash Ghosh from OpenMetal | 00:17:33 | |
In this episode, we welcome Sash Ghosh, head of growth and partnerships at OpenMetal, an innovative infrastructure as a service platform. Sash discusses how OpenMetal is revolutionizing the private cloud industry by offering instant deployment and significant cost savings. She explains their unique approach of combining public cloud benefits with private cloud security, all built on open-source technology. Sash shares insights on OpenMetal's growth strategies, including their focus on inbound marketing, community engagement, and partnerships. Listeners will gain valuable knowledge about cloud infrastructure options, cost optimization, and marketing strategies for tech startups.
| |||
21 Aug 2024 | B2B Growth Marketing Strategies For All | Stephen Cuccio from Movéo | 00:18:24 | |
In this insightful episode, we welcome Stephen Cuccio, Vice President of Growth at Movéo, a growth-based agency with 36 years of experience. Stephen shares Movéo's expertise in B2B marketing, focusing on their comprehensive approach to the total marketing lifecycle. He discusses their strategies for lead generation, customer retention, and sales activation across various industries. Listeners will gain a deep understanding of how Movéo helps clients complete their entire marketing journey, from prospect marketing to customer engagement and beyond.
| |||
13 Sep 2024 | The Art of Marketing Matchmaking | Joe Koufman from Setup | 00:17:59 | |
In this episode, we welcome Joe Koufman, founder and CEO of Setup, a marketing matchmaker connecting brands with marketing agencies. Joe shares his expertise in solving marketing capacity and capability gaps for medium to large enterprises across various industries. He discusses Setup's unique approach to client acquisition, including their CMO Spotlight series and industry-specific trade show strategies. Joe also delves into the importance of content creation, website optimization, and the power of business matchmaking. Listeners will gain valuable insights into effective marketing strategies, the significance of human connections in business, and Joe's book, "The Connector's Compass." | |||
01 Jul 2024 | Mastering Financial Services Sales Engagement | Roshan Cariappa from Vymo | 00:16:56 | |
In today's episode of Pathmonk Presents, we welcome Roshan Cariappa, the VP of Marketing at Vymo, as he shares insights into their sales engagement platform designed specifically for financial institutions like banks and insurance companies. Vymo acts as a personal assistant and coach, enabling agents and relationship managers to plan, schedule, and improve productivity through nudges and interventions, ultimately driving better outcomes. With 400,000+ users across 60+ enterprises, Vymo simplifies customer interactions and provides visibility into sales activities.
| |||
12 Jun 2024 | Unraveling Accounting Software and SEO Strategy | Krinal Mehta from FreshBooks | 00:13:51 | |
In today's episode we're joined by Krinal Mehta, Senior Manager of SEO at FreshBooks. Krinal shares his expertise in optimizing FreshBooks' online presence and the impact of their SaaS-based accounting software on small businesses. Learn about FreshBooks' journey in supporting business owners with expense tracking, payroll, and more, along with Krinal’s insights on FreshBooks' strategic approach to user-friendly experiences and efficient business operations. Let's dive into the world of FreshBooks and discover how they're transforming the way businesses manage their finances.
| |||
01 Aug 2024 | Marketing for Digital Asset Management Software | Iryna Drochak from Pics.io | 00:11:40 | |
In this episode, we sit down with Iryna Drochak, a copywriter at Pics.io, a cutting-edge digital asset management software. Iryna delves into the importance of content marketing, SEO strategies, and the power of integrating with popular tools like Google Drive. Iryna also shares valuable insights on website optimization, lead generation techniques, and the significance of networking in the marketing world. This episode is packed with practical tips for software marketers looking for inspiration!
| |||
06 Jun 2024 | Unlocking the Full Potential of Subscription Businesses | Hrvoje Magić from Younium | 00:16:02 | |
In this episode, we're joined by Hrvoje Magić, Demand Generation Manager at Younium, a subscription management solution designed for SaaS companies. Hrvoje shares his insights on how Younium helps businesses scale and grow efficiently, and how their tool enables finance teams to save time, reduce errors, and gain a 360-degree view of the business. We dive into the importance of subscription management, and how it can help CFOs and finance teams optimize revenue streams, reduce revenue leakage, and make data-driven decisions. Hrvoje also shares his approach to demand generation, marketing strategy, and client acquisition, and how Younium's solution supports these efforts.
| |||
20 Jun 2024 | Leveraging Legal Expertise for Business Growth | Neil Fraser from North & Company | 00:17:24 | |
In this episode of Pathmonk Presents, we are joined by Neil Fraser from North & Company, a renowned full-service law firm based in Lethbridge, Alberta. With over 50 years of experience, North & Company excels in providing comprehensive legal services, including estate planning, real estate transactions, corporate and commercial law, intellectual property, and mediation. Neil shares insights into how the firm enhances client experiences, supports business growth, and stays at the forefront of the legal industry. Tune in to learn about their strategic approach and the importance of maintaining top-of-mind awareness in legal services.
|