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Pub. DateTitleDuration
12 Aug 202456. The 10 Best Ways to Partner w/ Youtube Influencers to Generate a Long-Term ROI00:13:55

🎥 Ready to Monetize Your YouTube Channel? 🚀 If you're a small content creator, YouTuber, or video podcaster, this episode is your ticket to maximizing your revenue! Discover the top 10 placement strategies that brands love and learn how to leverage them to get paid more. Whether you’re looking to score your first brand deal or increase your current earnings, Joey Lioncorn breaks down the exact steps to make your content work for you. 📈

📊 Unlock the Secrets to Effective Ad Placements—from pre-rolls to licensing your content, we've got it all covered! Don't miss out on these actionable tips that can transform your channel into a money-making machine. 💸

#YouTubeMonetization #BrandDeals #InfluencerMarketing #ContentCreator #PartnerUpProfits

 

In this video:

00:06 - Monetization Opportunities for Content Creators

01:17 - Top 10 Ad Placement Strategies

03:41 - Integrating Products into Funnels

05:54 - Licensing Your Content

06:57 - Omnichannel Strategy for Maximum Monetization

 

Subscribe now for more expert tips on partnerships, influencers, and growing your business.

Share your thoughts and experiences with influencer marketing in the comments below – let's learn and grow together!

Connect with Me!

https://www.instagram.com/joeyvaillancourt/

https://www.facebook.com/joey.vaillancourt.9/

https://www.linkedin.com/in/joey-vaillancourt/

https://www.youtube.com/@partnerupprofits

https://www.partnerupprofits.com

09 Sep 202460.Turn DMs into Dollars: The Ultimate AI Hack to Maximize Influencer Profits!00:21:34

🚀 Looking to turn social media buzz into real sales?

Today's episode reveals how AI-powered DM automations can revolutionize influencer marketing. Discover strategies that help brands and influencers boost sales, streamline communication, and improve engagement using tools like ManyChat. Learn how to overcome the common pitfalls of “brand awareness” and start seeing measurable results in your campaigns. Tune in to unlock the future of influencer marketing and start profiting today! 📈

#InfluencerMarketing #DMAutomation #BrandDeals #AIMarketingTools #ManyChat #JoeyVaillancourt #PartnerUpProfits

Subscribe now for more expert tips on partnerships, influencers, and growing your business.

Share your thoughts and experiences with influencer marketing in the comments below – let's learn and grow together!

Connect with Me!

https://www.instagram.com/joeyvaillancourt/

https://www.facebook.com/joey.vaillancourt.9/

https://www.linkedin.com/in/joey-vaillancourt/

https://www.youtube.com/@partnerupprofits

https://www.partnerupprofits.com

22 Jul 202453. AI Influencers: Is This the Next Billion-Dollar Trend You Must Know About?00:13:50

AI influencers are becoming a big deal in marketing. But what are they, and how can they help your business?

 

In this episode, I talk about AI influencers, their benefits, and how they might change the future of marketing.

 

Stick around until the end, where I share tips on using AI influencers to improve your marketing campaigns and increase your ROI.



In this episode, we cover:

00:00 Introduction

01:49 What are AI Influencers?

02:36 Benefit 1: Saving time and money with one base video

03:02 Benefit 2: Rapid iterations and A/B testing

03:42 Benefit 3: Faster testing and optimization

04:10 Benefit 4: Customized audience targeting and language

05:05 Benefit 5: Enhancing customer journey with AI influencers

07:33 Will AI replace human influencers?

 

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

 

01 Jul 202450. Transform Your Outreach Game: 5 Creative Strategies to Get Noticed (and Replies) Using Personalization00:14:16

Tired of sending outreach messages and hearing nothing but crickets? 

 

In today’s episode, I share five personalized strategies that can help you get more replies and build genuine connections. Whether you're cold DMing, cold calling, or even sending physical mailers, these tips will help you stand out and get your messages answered.

 

Don't let your outreach efforts go unnoticed. Tune in now to learn how to personalize your messages and build authentic connections.

 

Here's what we cover in this episode:

 

[0:00:00] Introduction

[0:01:09] Common outreach mistakes

[0:02:05] Step 1: Show genuine engagement

[0:02:56] Step 2: Become part of their ecosystem

[0:03:34] Step 3: Buy their products - Invest in their offerings

[0:04:35] Step 4: Highlight specific details

[0:05:45] Step 5: Provide value to your prospects




Connect with Me!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 



Special Offer for Partner Up Profits Listeners 

Ready to see a 3 to 5x increase in your website conversions? Head over to inflektion.ai/partnerup for an exclusive 50% off Inflektion's AI personalization tool and elevate your partnership game today!

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer

 

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox.

08 Jul 202451. 10X Your ROI: 7 Steps to Transform $5K into $50K with Influencer Marketing (Exactly What I Would Do)00:17:18

Want to launch an influencer campaign but want to save your limited budget? Or perhaps you've tried it before and have yet to see the results you hoped for.

 

 

Well, today, I will walk you through a practical scenario of how to invest $5,000 in influencer marketing to achieve a 10X return of $50,000 potentially.



Tune in to discover actionable strategies and insights that can transform your approach to influencer marketing, especially if you’re operating on a tight budget.



Here's what we cover in this episode:



00:45 Finding the right influencer

01:22 Step 1: Investing in the influencer and social post

01:46 Step 2: Getting the influencer's testimonial

02:56 Step 3: Setting up a retargeting sequence

03:55 Step 4: Using codes and links for attribution

05:27 Step 5: Asking for a repost

06:08 Step 6: Licensing their content

07:30 Step 7: Build a long-term relationship

09:55 Bonus tips for maximizing ROI



Connect with Me!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

 

18 Mar 202435. Scaling to $100M in 18 Months, the 4 Optimization Levers for E-comm, and Scaling Video Ads w/ Gareth Everard00:57:32

Dive into the world of Gareth Everart, the mastermind behind Rockwell Razors and the revolutionary growth of Lomi, turning it into a $100 million venture in just 18 months without relying on traditional partnerships or affiliates. Discover how he redefines success in e-commerce and digital marketing.

 

Gareth is a trailblazer in the e-commerce realm, with a knack for transforming innovative ideas into profitable realities. As the former CMO of Keto and the driving force behind Lomi's rapid rise to a $100 million valuation, his strategies have shaped the future of direct-to-consumer brands.

 

In this episode, we dive deep into the intersection of creativity, unconventional marketing strategies, and sheer perseverance. Gareth opens up about his journey from a competitive track athlete to a visionary entrepreneur, offering listeners a unique blend of inspiration and actionable insights.

 

Gareth's mission is to challenge the status quo in business, proving that success can come from the most unexpected places and through the power of innovative thinking and strategic risk-taking.

 

Tune in to uncover the secrets behind scaling a brand to 9 figures in revenue and the mindset shifts required to make it happen. You'll leave with a renewed sense of what's possible in your business ventures.

 

In this episode, we cover:

10:07 Decoding the Launch Marketing Advantahge
13:41 Lomi's Ascension to a $100 Million Valuation
20:07 Harnessing the Potency of Video Advertising
35:42 Anticipating the Evolution of Consumer Engagement
51:50 Partner up profits power move

 

Connect with Gareth!

https://www.linkedin.com/in/garetheverard/
https://getrockwell.com/



Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 


Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

17 Jun 202448. Unlocking the Power of Video Sales Letters: The Formula Used To Generate a Combine $700M+ Revenue w/ Christopher Encarnacion01:12:03

In the competitive world of Video Sales Letters (VSLs), understanding the nuances that drive conversions can make or break your campaign. Christopher Encarnacion is a master in this field, transforming complex data into actionable insights to enhance VSL performance.



From humble beginnings in church to the pinnacle of success with Six Pack Shortcuts, Chris has seen it all. He’s created VSLs that have generated hundreds of millions in revenue, proving time and again that he understands what it takes to convert viewers into buyers.



Today, he’s here to reveal his secrets that have helped him generate over $1B for his clients using VSL Ads. From testing scripts to understanding data, and why not every pretty video will convert.



Chris also shares his journey, touching on the importance of storytelling, the power of data, and why you need to focus on what works rather than what looks good. 



If you’re struggling with your marketing efforts or looking to scale your business, Chris’s unique perspective on leveraging video sales letters to scale your business and create meaningful connections with your audience.

 

 

Connect with Chris Encarnacion

https://chris78744.wixsite.com/vsl-adz-3 

https://www.linkedin.com/in/chris-encarnacion-347179134/ 

chris@vsladz.com 

 

 

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 



Special Offer for Partner Up Profits Listeners 

Ready to see a 3 to 5x increase in your website conversions? Head over to inflektion.ai/partnerup for an exclusive 50% off Inflektion's AI personalization tool and elevate your partnership game today!

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer

 

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox.

25 Dec 202319. The 2023 Annual Recap: 10 Lessons Learned Scaling an E-Comm Brand w/ Influencers & Affiliates00:18:10

What lessons have you learned from your Year of Hustle in 2023? Host Joey Vaillancourt is coming in hot with his super authentic and highly relatable '10 Lessons I Learned Scaling an E-Com Brand with Influencers and Affiliates.

How are you creating a nurturing company culture now that everything is online? Have you heard about Sprint Week as a way to trim down on expensive team meetings and boost your work productivity? 

How do you measure the ROI on a Google PPC versus a podcast ad? And how are you challenging yourself to let go of what's good to make room for great?  Learn about how systems, combined with discipline, create freedom and scalability. 

There's stellar business advice aplenty from Joey as he wears his heart on his sleeve and owns his business mistakes, allowing him to look forward to 2024 with renewed focus and determination. 

Please use this episode as an opportunity to prompt you into recapping your year before you look to what's next on the horizon, safe in the knowledge that you don't need to repeat the same mistakes. 

 

 

In This episode we cover:

 

  • 01:20 Inspirational wisdom from Winston Churchill

  • 01:46 Lesson #1: What works for others may not work for you

  • 03:03 Lesson #2: Top of Funnel Partnerships ROI

  • 04:55 Lesson #3: Be Honest, Be Direct, and Be Specific

  • 06:10 Lesson #4: Meetings! (Introducing Sprint Week)

  • 08:09 Lesson #5: Systems (combined with discipline create freedom and scalability)

  • 08:53 Lesson #6: Let go of ‘Good’ to make room for ‘Great’

  • 10:00 Lesson #7: Hiring and Prospecting

  • 10:45 Lesson #8: Take the time to fully define clear expectations in a job role

  • 12:24 Lesson #9: Less is More

  • 14:03 Lesson #10: Company Culture (nurturing the scale of your business) 

 

 

 

 

Connect with Joey!

29 Apr 202441. Building Brands with Eric Hinman: Networking, Community, and Long-Term Partnerships00:54:41

How can influencers create successful partnerships with brands and deliver tangible returns?

 

In this episode, we sit down with Eric Hinman, a content creator, ambassador, and consultant who specializes in helping wellness brands achieve exponential growth through effective influencer marketing strategies. With his expertise, Eric's clients have generated over $100 million in sales.

 

Eric emphasizes the importance of selecting ambassadors with genuine influence rather than mere fame, structuring collaborative long-term deals, and harnessing the transformative power of building communities and connecting people. He explains how brands should focus on finding creators with a strong product-market fit, who not only create engaging content but also cultivate communities, generate brand awareness, and introduce the brand to investors and other key industry players.

 

In addition to his professional insights, Eric shares his personal routine for maintaining productivity, the significance of crafting a memorable personal brand, and his aspiration to expand his impactful wellness retreats.

 

Don't miss out on Eric's valuable insights if you want to learn how to effectively leverage influencer marketing to grow your brand, foster long-lasting relationships with creators, and achieve a strong return on your investment.



In this episode, we cover:

 

[00:11:43] Eric Hinman's journey to becoming an influencer marketer

[00:15:33] The evolution of influencer marketing and what's changed since 2013

[00:18:40] The importance of building long-term relationships with creators

[00:21:42] What to look for when searching for the right brands to work with as an influencer

[00:25:15] Creative freedom in brand partnerships

[00:28:57] Productivity hacks and daily routines for success

[00:33:31] Embracing compound consistency for success
[00:34:59] Navigating work-life balance and how to avoid burnout

[00:39:00] Measuring the success of influencer partnerships beyond direct sales

[00:49:05] 10 Quick Fire Questions: Getting to know Eric on a personal level




Connect with Eric Hinman

https://www.instagram.com/erichinman 



Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

 

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 

 

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

09 Oct 202307: 5 Lessons From Dropping $50K on the BIGGEST Podcasts in the World00:25:11

If you’ve ever wondered what happens when you advertise on one of the biggest podcasts in the world, then this episode is for you. Does this sound familiar? You've tried spending money on podcast advertising, hoping to see a significant boost in your business's ROI. But despite your efforts, the results have been lackluster, leaving you feeling frustrated. 

I’m here to share the story of advertising on one of the biggest podcasts in the world, the lessons I learned (good and bad), the key factors to consider, and what I would do differently if I did it again.

In this episode, you will be able to:

  • Discover significant lessons and tactics that can help you maximize your podcast advertising.

  • Grasp the importance of matching your audience's interests with your product or service offerings in your podcast advertising.

  • Comprehend the long-term impact of persistent advertising efforts on your podcast's success.

  • Learn how to set measurable goals for your podcast advertising campaigns to keep track of your progress.

  • Understand that focusing only on desired outcomes can cloud your judgment, realizing that managing expectations is equally important.

 

 

The key moments in this episode are:

00:01:17 - Partner Up Profits Power Move
00:03:08 - Podcast Advertising Overview
00:05:49 - Advertising on a Big Podcast
00:10:02 - Clear Goals and Value Extraction
00:11:53 - The Importance of Clear Objectives
00:13:21 - Tracking The Untrackable
00:15:55 - Making Informed Decisions
00:18:39 - Starting Small and Building Relationships Before Investing Big

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

 

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 

 

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox 

 

03 Jan 202421. Mindset Hacks to Recover Authenticity & Alignment: Feel Better, Fast with Jondi Whitis01:11:41

How often do we carry a weight with us in business, and then bring it back to our personal life? Or vice versa? If you want to get out of your way and feel better faster, then today's episode about Emotional Freedom Techniques (EFT) and 'tapping' is just for you.

 

Master EFT-trainer Jondi Whitis is today's guest, here to share her knowledge on how we can develop our deep presence and compassionate intuition so that we can defuse troubling situations at work or at home, and use the power of EFT as a 'life-processing' tool. 

 

Jondi is teaching her techniques and frameworks to high-level CEOs and entrepreneurs who are under extreme pressure to deliver to find better alignment in their business and personal lives. 

 

The net result is more tranquility, happiness, and balance as we continue to grow our businesses and grow within ourselves.  

 

The conversation provides a great overview of how our conditioning and beliefs can hold us back unconsciously. Jondi emphasizes addressing the root causes behind our challenges and she shares tapping as a discreet self-soothing method. 

 

Additional topics include building self-awareness, changing responses, the importance of support systems, and integrating mindfulness. And while this all may sound a little too esoteric for entrepreneurship, host Joey Vaillancourt has worked with Jondi for over a year now and swears by her methods. 

 

So if you're ready to #feelbetterfast and #betterthanthis, then today's tapping tools and tips are an absolute must!

 

In this episode we cover:

  • 13:15:  What is EFT in its essence? 
  • 28:30: The importance of regular practice with EFT for a renewed perspective
  • 35:00: How does our 'conditioning' play a part in what we do and how we feel?
  • 46:05: Understanding the value of 'full disclosure pre-frame' to change our responses
  • 59:20: The 'Confusion Pattern Buster' explained

 

Connect with Jondi Whitis

Connect with Joey!

08 Jan 202422. 3 Powerful Steps to Embrace Abundance and Create a Happier, More Successful Life00:20:24

How do we shift from having a scarcity mindset to one of abundance? Host Joey Vaillancourt is coming in hot with today's insights, from beautiful Belize, Brazil. 

 

Joey is on holiday with his family, contemplating how a family vacay simply would not have been possible were he still living in the scarcity mindset.

 

Introspective and sincere as ever, our host is happy to share the lessons he's learned in getting there, from focusing on opportunity cost over penny-pinching, giving without expectation of return, and outsourcing tasks to gain more family time.

 

Joey also offers sage advice on choosing money management mentors wisely, becoming aware of where limiting beliefs come from, and how to start small by practicing abundance thinking.

 

This episode is just the tonic for those of us settling into the new year with the right balance between work, play, and family - and the right mindset to go with it.

 
"Opportunity cost is my main measurement that I'm focused on. What does it cost me to do a task, a project? Or an hour of my time? And how much could I save? ~ Joey Vaillancourt

Resources:

  • Feel the Fear . . . and Do It Anyway: Jeffers, Susan - https://www.amazon.com/Feel-Fear-Do-Anyway/dp/0345487427

 

In this episode we cover:

 

  • 02:30: What Joey learned about scarcity and abundance from his family and friends
  • 06:45: BOOK RECOMMENDATION: Feel The Fear (and do it anyway)
  • 09:10: Shifting thinking that continues to compound over time
  • 10:10: Thinking small continues to manifest small things
  • 10:20: Choose your money mentors carefully
  • 11:40: Start stretching small
  • 13:45: Check out: The Four Quadrants of Work
  • 14:17: Building awareness of your financial thought process
  • 18:30: Using a gratitude practice for a quick check-in with yourself

 

Connect with Joey!

26 Feb 202432. Affiliate Success: The Target AOVs, CVRs and EPCs That Attract Superstar Affiliates w/ Kaitlin Buskirk00:51:24

What are the ways you can use affiliate marketing to grow your business? Kaitlyn Buskirk is the Co-Owner of Fractional Affiliate Management LLC, here today to impart wisdom on how to forge meaningful relationships while helping businesses thrive.

 

Kaitlyn is generously sharing her advanced strategies for both new and experienced affiliate marketers which is a must-listen for anyone who appreciates the value of building relationships to foster successful business growth. 

 

Learn all the affiliate marketing abbreviations, acronyms, and conversion metrics to bring you up to speed in a fast-moving industry that is growing exponentially thanks to social media. 

 

Find out how to get started in this lucrative industry or level up your skills as an affiliate manager, as well as what to look for in an affiliate marketing company.

 

It's all about the ROR, “Return On Relationships”, baby, as we explore working with influencers, mobile versus desktop, and the future of affiliate marketing in an episode that shines bright, just asking for you to come and see for yourself. 

 

"Be present everywhere you're at. Everything you do, just be present and take it all in." ~ Kaitlyn Buskirk

 

In this episode, we cover:

 

04:15 What is Affiliate Marketing?  

05:40 Using CPAs to add sustainable revenue to your business

06:40 Know your COGs!

07:45 How Kaitlin's (famous) mom helped her get started in the industry 

09:35 The Power of Relationships and Reporting

10:50 Understanding Affiliate Marketing Abbreviations

12:40 Know the company and product you're representing

14:41 How to get into affiliate marketing?

18:25 What to look for in an affiliate marketing company

21:40 Understanding your goals to keep your affiliate manager motivated

22:55 The Future of Affiliate Marketing 

25:35 Mobile versus Desktop

26:55 When to work with an influencer

29:50 ROR: Return On Relationships

33:40 How to hire an affiliate manager

36:25 Unpacking conversion metrics (so you can set bigger targets)

41:00 Kaitlyn's PartnerUp Power Move - Revealed!

50:20 Relationships equal dollars


Connect with Kaitlyn

https://www.linkedin.com/in/kaitlyn-buskirk-302b399b/

 

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 


Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

03 Oct 202305: 7 Tips for Closing More Influencer Partnerships00:18:57

Are you curious about how some people and businesses seamlessly collaborate with influencers and content creators in this digital age?

 

You're not alone. Cracking influencer partnerships has become a major topic in a world where internet connections are powerful.

 

In this episode, we'll explore the power of personalization and how it can turn a casual conversation into a meaningful relationship. We'll talk about the psychology behind scarcity and how it can create urgency and value in partnership opportunities.

 

Not only that, we'll discuss the necessity of evaluating and assessing your efforts to improve your strategy and maximize results.  

 

Are you ready to supercharge your influencer partnerships? Don't miss this episode! 

 

In this episode, we cover: 

[01:40] The Importance of Personalization in Outreach

[06:05] Introducing Scarcity of Time in Outreach

[08:14] Leveraging Scarcity of Product and Knowledge in Outreach

[14:39] Clarity In Outreach Communication

[16:17]  Using Templates and Systems for Effective Outreach



Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

 

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 

 

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox 

03 Jun 202446. Boost Influencer Lander Conversions by 300%+ Using AI with Haafiz Dossa00:59:06

Spending countless hours crafting the perfect influencer campaign, only to see it fall flat can be frustrating. You know the product is great, but somehow, the message just isn't resonating with the audience. Sounds familiar?



Most businesses struggle to optimize their influencer campaigns, leaving potential profits on the table. But what if you could skyrocket your conversion rates without breaking the bank or endlessly searching for new partners?



In this episode, Haafiz Dossa, founder of Inflektion.ai, reveals his game-changing strategies to help you maximize the impact of your existing influencer partnerships.

 

 

With his unique blend of AI-powered tools and deep marketing expertise, Haafiz shares insider secrets to create highly targeted, personalized campaigns that convert like crazy.



Discover how to:

 

  • Leverage AI to analyze your partners' audiences and create laser-focused messaging

  • Dynamically insert personalized content to skyrocket engagement and conversions

  • Automate tedious campaign management tasks, saving you time and money

  • Optimize your influencer strategy based on your brand's unique stage and needs



Whether you're a seasoned marketer or just starting with influencer partnerships, this episode will equip you with the tools and knowledge you need to take your campaigns to the next level. 🚀

 

Ready to see Inflektion.ai in action? Visit inflektion.ai and mention "Partner Up Profits" to get a special deal on this game-changing tool!

 

 

Connect with Haafiz Dossa
https://inflektion.ai/ 

https://www.linkedin.com/in/haafiz 

 

 

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

 

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer

 

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox.

25 Mar 202436. Podcast Ads: The 5 Critical Factors to Campaign Success and Tracking ROI00:14:56

Struggling to see the ROI on your podcast ads campaigns?

 

I've spent the last 15 years cracking the code on what makes podcast advertising work. From securing sponsorships for hundreds of shows to deploying tens of thousands of ads with millions in budget, I've learned a thing or two about turning ads into success stories.

 

Today, we're diving straight into the five critical factors that can make or break your podcast advertising campaign.

 

I'll share why many shy away from podcast ads, and I'll offer tactical solutions that have worked for me and can work for you too.

 

My goal? To demystify podcast advertising.



What You'll Discover:

  • Essential strategies for effective podcast advertising

  • Solutions to common challenges in campaign tracking

  • Tips for maximizing ROI and audience engagement

 

Tune in to transform your podcast ads from mere expenditures to powerful brand-building tools. You'll walk away knowing how to amplify your brand presence, engage your audience, and cut down on customer acquisition costs.




Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

 

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 


Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

22 Jan 202424. Socks & Inbox Pt 1: Challenging Assumptions and Thinking Differently for Massive Shifts00:17:53

How can organizing your sock drawer increase your productivity? Welcome to 'Socks and Inbox', the first in a three-part series on productivity that is so damn good (and well named) it could almost have been its own podcast! 

 

Host Joey Vaillancourt is coming in hot today, with original ideas on how to foster original, creative thought for you and your business. 

 

He's asking us to challenge our basic assumptions for maximum return, and on top of that, he's encouraging us to develop a 'thinking time' process to keep us consistent with our new thinking strategies and thinking patterns.

 

And it all starts with those pesky missing socks that lead to the dilemma of what to do with our mismatched pairs! 

 

Learn how to free yourself up from early morning clothing decisions to more robust email and time management as well as creative, original thinking in an episode of PartnerUp Profits that is guaranteed to give your productivity the boost it needs as you kickstart your year in style… barefoot or with matching socks,  you decide!

 
"Living through other people's lenses, and validating your own ideas through those lenses, is the death of original thinking." ~ Joey Vaillancourt

Resources:

  • The Keith Cunningham book Joey recommends - https://a.co/d/abmziAo

 

In this episode we cover:

 

  • 03:00 How can we challenge our basic assumptions?
  • 05:00 Inbox Zero! How to manage your inbox
  • 07:50 Are you living through other people's lenses?
  • 10:10 Do you have to wake up at 5am to be successful?
  • 13:30 'Thinking Time' Fridays: scheduling creative time
  • 16:14 Book Recommendation: 'The Road Less Stupid' by Keith Cunningham

 

Connect with Joey!

04 Oct 202306: Influencer Traffic: Boost Your Conversions by 300%-500%00:22:45

Optimizing landing pages is crucial to maximizing influencer traffic conversions, and here's why. When you collaborate with an influencer, they bring with them a highly engaged and targeted audience that trusts their recommendations. When directed to your landing page, these users are primed and ready to engage with your brand. If the landing page is not optimized, you risk losing out on these potential conversions. You don’t want to miss an opportunity that could be costly! 

 

Although influencer marketing is a powerful tool, it can only reach its full potential when paired with effective landing pages that are optimized to convert this traffic into leads and customers. 

 

Harnessing the power of influencer marketing is more than just a collaboration - it's about optimizing your landing pages to convert this traffic into tangible results. The right landing page can amplify your brand's visibility, tap into a dedicated audience, and build trust, leading to increased engagement and higher conversions.

 

Discover the importance of landing page optimization in maximizing conversions from influencer traffic. Learn how to cater to different types of influencer traffic - from social platforms to email and podcasts - and create landing pages that capture attention, engage visitors, and encourage them to take action. In this value-packed episode, we'll delve into:

 

  • The importance of mobile-friendly landing pages for social platform traffic

  • How long-form sales letters can boost conversions from email traffic

  • Why podcast traffic could be your golden ticket to high conversions

  • The role of 'hybrid harmonization' in personalizing your landing pages

  • The significance of separate split tests for desktop and mobile data

 

Understanding and implementing these strategies can be a game-changer for your business, allowing you to fully capitalize on the influencer traffic and ultimately skyrocket your conversions. Ensure a seamless user experience on your landing pages now!  

 

What you’ll learn in this episode:

[2:21] Landing Pages Should be Harmonized To Your Audiences 

[4:45] Importance Of Showing Genuine Interest 

[7:05] Hybrid Harmonization Framework

[9:19] Three Different Platforms Related to Influencers

[20:06] Considering Attention Span When Tailoring A Message

 

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

 

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 

 

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox 

05 Aug 202455. YouTube Sponsorship Deals for Small YouTubers00:12:39

Watch & Subscribe on Youtube - Here

Are you a small YouTuber wondering how to attract brand deals and maximize your channel's earning potential?

In this episode, I delve into effective strategies for small YouTubers to secure brand deals, focusing on key metrics and negotiation tactics.

Stay tuned until the end to discover insider tips on pricing your content and leveraging growth metrics to negotiate favorable deals.

 

In this episode, we cover:

 

In this video:

00:00 Introduction

00:54 Understanding Impressions:

01:49 Maximizing Growth Potential

02:50 How to Price your Impressions

03:52 Post Roll

05:20 Bonus Tips

Connect with Me!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

 

01 Apr 202437. Magellan: #1 Tool Serious Marketers Use to Tap into Billion-Dollar Podcast Market w/ John Goforth00:49:14

Be ready to unlock the secrets of successful podcast advertising and skyrocket your ROI!

 

Tune in to learn how Magellan AI can transform your approach to podcast advertising and elevate your brand's presence in this rapidly growing space.

 

John Goforth, Magellan AI's Chief Revenue Officer, blends extensive marketing expertise with a passion for podcast data analytics. With a background spanning local radio sales to leadership in terrestrial radio, he's positioned as an industry expert.

 

John's mission is to serve as the connective tissue of the podcast advertising industry, providing brands with the data and insights needed to make informed decisions and achieve marketing goals.

 

In this episode, we explore podcast advertising's multi-billion dollar industry, uncovering vital tools and strategies for business success. John provides insights on ROI, competitive intelligence, and future trends in podcast ads.


What You'll Discover:

  • How Magellan AI Benefits Brands and Companies
  • Finding Contextual Fits for Podcast Advertising
  • Future Trends in Podcast Advertising
  • The Challenge of Defining Podcast ROI
  • Podcast Industry Statistics and Growth
  • Free Resources and Monthly Webinar from Magellan AI

 

Tune in to transform your podcast ads from mere expenditures to powerful brand-building tools. You'll walk away knowing how to amplify your brand presence, engage your audience, and cut down on customer acquisition costs.

 

 

Connect with John!

Interested in a demo or want to learn more? Reach out directly to John at:

john@magellan.ai or visit Magellan AI's website for more information.



Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

 

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 


Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

20 May 202444. Cash Meets Commission: The Win-Win Hybrid Deal Structure to Create Interest-Aligned Deals Between Brands and Creators00:14:05

Have you ever struggled to find a fair and effective way to compensate influencers or content creators? What if there was a method that ensured both parties felt valued and motivated? 



Today, we explore the Hybrid Deal, a blend of flat rate and commission that benefits both brands and influencers. This episode gives insights and practical tips to help you create long-term, mutually beneficial partnerships.



What You'll Learn:

  • How to structure a Hybrid Deal: Understand the balance between flat rate and commission.

  • Benefits for brands and influencers: Learn why this model works for both sides.

  • Long-term partnership strategies: Discover how to build lasting relationships that drive success.

 

Whether you're a brand looking to maximize your marketing budget or an influencer seeking fair compensation, this episode will provide you with the tools you need to succeed.

 

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

 

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer

 

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox.

08 Apr 202438. Motivation: Listen to this 5-Minute Morning Habit to Destroy Limiting Beliefs, Create New Empowering Beliefs, and Start Feeling Great00:16:21

Are you feeling stuck in the same situation or stressed out with racing thoughts? 

 

You're not alone. In this episode, I share a powerful 5-minute morning routine called the "morning dump" that has helped me alleviate stress and attract some of the greatest things in my life.

 

I will teach you how to transform limiting beliefs into empowering ones, a powerful concept I learned from attending "The Powerful Living Experience," hosted by David Bayer. I will also explore how making a decision can literally rewire your brain and activate immediate change.

 

What You'll Gain:

 

  • A simple yet powerful 5-minute morning routine

  • Strategies to transform limiting beliefs into empowering ones

  • Insights into the science of visualization and its effects on the brain

  • Understanding how decision-making can rewire your brain

 

Join me as I share personal stories and actionable insights to help you unlock your potential and alleviate stress. 

 

Remember, it's about committing to the practice and seeing the transformation unfold in your life.

 

Get ready to kickstart your day with purpose and positivity!

 

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

 

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army: https://www.partnerupprofits.com/influencer 


Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing: https://www.partnerupprofits.com/productivity-toolbox

08 Feb 202429. Masterminding Success: David Gonzalez’s Exclusive 3-Day Think Tank from Curating Rooms w/ Industry Titans Craig Clemens, Jay Abraham, and Tai Lopez00:57:06

►►GET ONE-ON-ONE ADVICE FROM LEGENDARY ENTREPRENEURS → https://3daythinktank.com/homenew

In this episode, I interviewed David Gonzalez, the "most connected man" in digital marketing. He's behind the Internet Marketing Party, a 15-year-old event that's hosted industry giants like Craig Clemens and Tai Lopez. David shared how he brings experts together to solve business challenges, resulting in seven-figure revenue boosts. He stressed the significance of focusing on the right issues and discussed his personal superpower: love. He also talked about his nonprofit focused on trauma resolution and upcoming think tank events. This episode offers insights on curated expertise, asking the right questions, and the transformative power of love in business and life.

 

In this episode, we cover:

 

  • 00:00 - Introduction

  • 09:44 - David's Superpower: Connecting People

  • 14:27 - The Importance of Clarity in Business Growth

  • 26:39 - The Three-Day Think Tank Event

  • 32:27 - The Application Process for the Think Tank

  • 36:04 - Upcoming Events and How to Apply

  • 38:35 - David's Personal Reflections on Life and Retirement

  • 41:01 - The Time Study Productivity Hack

  • 44:46 - David's Nonprofit Organization: TRUTH

  • 46:10 - The Book That Changed David's Life

  • 47:51 - The Skill David Wishes He Developed Earlier: Vulnerability

  • 50:08 - David's Vision for His Business: Scalability and Sellability



Connect with David!

https://www.instagram.com/mrdavegonzalez/

https://www.instagram.com/internetmarketingparty/

https://internetmarketingparty.com/austin

 

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com

 

29 Jul 202454. Micros to Millions: Why Small YouTube Channels are the Most Valuable and What to Look For00:22:32

Want to land more brand deals, even with a small YouTube channel? In today's episode, I'm sharing the exact steps you can take to close more brand deals, even if you don't have a massive following. And here's the best part: your channel size could actually be your secret weapon!

 

If you're a brand looking to work with influencers, including YouTubers, listen up! I'm going to reveal the blueprint of what to look for in micro-influencers to maximize your ROI.

 

And don't go anywhere, because I'm saving the most valuable metric for last (spoiler alert: it's not subscriber count!). This “golden ticket” could be the key to unlocking a whole new world of opportunities for both influencers and brands alike.



In this episode, we cover:

01:46 Step 1: Do subscribers matter?

02:17 Step 2: Consistency is key

03:10 Step 3: Analyzing views

04:05 Step 4: Pricing strategies

04:46 Step 5: Engagement metrics

05:29 Step 6: Ad saturation

06:33 Step 7: Finding brands to sponsor you

07:45 Step 8: Creative strategy

09:13 Step 9: Knowing your numbers

11:06 Step 10: The “golden ticket” metric

12:52 Case Study: Micro vs. Macro creators

16:20 How to calculate channel growth percentage

17:43 Crafting the perfect offer

 

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits

https://www.partnerupprofits.com/branddeals

23 Oct 202309: The Secrets To Scaling TikTok Content Creator Ads: From $1M to $20M Monthly Revenue With Hugh O'Donnell00:46:58

Has TikTok emerged as a new platform for monetization for content creators in an era where the retail industry is being radically transformed by digital landscapes?

 

We are joined by Hugh O'Donnell, a visionary in the realm of business growth and e-commerce brand building. As a co-founder at Creative Converters, Hugh has navigated the treacherous waters of scaling TikTok content creator ads. His strategic vision and creative approach have led to scaling TikTok content creator ads from $1M to a staggering $20M monthly revenue.

 

Hugh desires to change how brands use TikTok. He's on a mission to share powerful strategies that can turn any TikTok presence solid and influential. 

 

The secret to your success on the world's fastest-growing platform is just a listen away. Tune in now! 

 

In this episode, we cover: 

 

[00:55 - 01:16] Discussion on Scaling Using Creative Converter Strategies

[12:11 - 13:16] The Importance of Educating Viewers on TikTok

[13:16 - 16:39] TikTok Strategies for Capturing and Maintaining Attention

[22:45 - 23:35] Utilizing Influencer-Style Testimonials

[24:50 - 25:33] Using UTMs to Track Performance and the Importance of Analyzing Data and Making Adjustments

[25:33 - 26:14] Importance of Analyzing Data and Making Adjustments

[29:18 - 30:23] Structuring Content to Keep Viewers Engaged

[31:32 - 32:37] Drawing from Creative Background and Experience

[32:37 - 33:55] Evolution and Growth of Creative Converters

[40:38 - 41:25] Three-Month Framework for Training and Content Creation

 

Connect with Hugh! 

 

https://www.tiktok.com/@masculineway 

https://www.instagram.com/hue_am_i/ 

https://www.linkedin.com/in/hugh-o-donnell-b56059175/?originalSubdomain=au 



Unlock your e-commerce brand's maximum growth potential, get in touch with Hugh and his team: https://www.noahhunterdorsey.com/ 

 

 

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

 

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 

 

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox 

 

04 Dec 202316. Unlocking the $6 Trillion Industry through Referrals, Second-Tier and Genuine Relationships w/ Chad Durfee00:42:57

Are you ready to learn how to maximize strategic partnerships for your business? Chances are good that there are a lot of warm clients in your network already. 

It's just about knowing how to connect them and build trust as you develop new partnership opportunities to help scale your affiliate program, as well as your business.

Enter Chad Durfee: the creator of the Referral Accelerator Mastery Program and CEO of Revenue Pros, pioneering exponential business growth with his savvy approach to Joint Ventures, Affiliate Referrals, and Strategic Partnerships. 

Chad wants your business to have the same optics and decision-making power as the big Fortune 500 companies. 

This starts with learning to collaborate rather than compete with other industry players, as well as developing an abundance mentality as you build your upstream and downstream connections for maximum profitability on commissions (the ‘12 X 12 strategy’)!

But how do you trust that you're getting your cut of a referral? To solve that referral remuneration conundrum Chad has developed Lead Path, a cutting-edge software that solves many of the common attribution issues most other referral platforms fail to address. 

Lead Path allows you to track the Lifetime Value of a client referral, ensuring you can get paid for an introduction years down the line. 

Underpinning Chad's entrepreneurial insights into the referral business landscape are the values of transparency in what you're doing, amazing product innovation, and a creative approach to leveraging your strategic partnerships to help your business grow. 

Please join us in this educational and entertaining episode for all entrepreneurs eager to leverage their network more effectively.


 "Referrals - be it B2C or B2B - are the same as ads in social media. It's Pay To Play. The difference is you pay AFTER you get the deal versus BEFORE you get the deal. Which is super nice because it's guaranteed business." ~ Chad Durfee


In This episode we cover:

05:21 Common Mistakes businesses make in referral programs and how to avoid them

08:51 How Revenue Pros helps businesses identify and optimize Lucrative partnerships

14:11 How to strategically leverage influencers and podcasts to expand your reach

21:20 Second-tier affiliates, and learn how to track and attribute sales accurately

25:49 How LeadPath helps with transparency and  optimizes decision-making

34:47 Exclusive offers and resources to level up your partnerships


Connect with Chad!

https://www.linkedin.com/in/revenuepros/

https://www.revpros.com/


Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 

 Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox 

11 Mar 202434. How To Find Hidden Money In Your Business and How Gain Back Old Customers w/ Ryan Healy00:54:22

How can you find hidden money in your business and get back customers you've forgotten about? A lot of those customers are hiding in plain sight in your email list – it's just that your great offer is going straight to their spam folder. 

 

Ryan Healy is a highly sought-after copywriter and list manager who's been crushing it in the health and wellness industry for decades now. His company Upsender sends millions of emails a month, all directly to the client's actual inbox where the offer actually gets read!

 

He does with effective email list management as well as split testing and productivity software to continually finetune his clients' offerings so that they can effectively reach out to past clients and get their email ‘top of inbox’.

 

Today's chat covers everything from improving email deliverability to how you can use AI to write better sales emails once you've done your testing. There's great advice on AI prompts, general productivity, and health and wellness from a father of 6 who's at the top of his game - and knows what to do to stay there. Please join us.

 

In this episode, we cover:

 

01:45 Introducing Ryan Healy

03:50 Ryan's start in digital marketing in 2002

08:50 Ryan's secret to great health! (X3)

13:20 Posting business content to get new work

16:50 What is List Management?

20:10 How to protect your customer list

24:45 Ryan's Recommended Productivity Tools 

26:30 How to Split Test a Sales Email

29:30 What tools is Ryan using for split testing?

31:40 Using AI to write your emails 

34:25 What made Ryan focus on list management?

37:30 Creating the right processes to grow your team

40:30 How to work with Upsender

45:00 How to get Ryan's attention

48:20 Rapid-fire Questions


Connect with Ryan!

Ryan Healy (@HeyHealy) / X

https://www.linkedin.com/in/heyhealy/

Ryan Healy - https://ryanhealy.com/



Resources:

Ryan’s 9-Page Persuasive Email Checklist - BerserkerMail - checklist

 

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 


Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

27 Dec 202320. The 2024 Influencer Roadmap: What I’m Going to Be Focusing On00:20:16

What are the needle mover trends that you need to be doubling down on in 2024? Welcome to the 2024 Influencer Roadmap where Joey Vaillancourt looks at where paid partnerships with influencers will be going!

Would you rather sponsor an event or be part of a custom-curated mastermind group? Are you making it easy for the friends and influencers in your ecosystem to refer you by offering good commission deals?

What's your plan for YouTube content? And, if you can't get your product featured on a major podcast, is there perhaps a way to do it organically by getting an upcoming guest to endorse your product? 

Who are the up-and-coming influencers who haven't been signed? Who have you done deals with in the past 12 months, and can you expand their portfolio?

Joey is thinking out of the box that was 2023 with a refreshing approach to 2024 and his influencer marketing partnerships by still factoring in a cyclical understanding of where his business and partnerships are at.

In this episode, he breaks down long-tail dividend for YouTube content, as well as an appreciation of the scaling, ascension, and evolution of your partnership that fits in with a seasonal, cyclical business master plan.

Joey’s Four Phase Approach allows him to see what's on the horizon (and what new podcast influencers are breaking into the Top 50 rankings), without ditching what's worked before. He gets to evolve his business while still doubling down. 

The secrets of approaching the thought leaders serving the partnership audience you want to tap into, as well as the complexities of well-structured omni-channel deal marketing, are all eloquently shared in this 2024 Influencer Roadmap episode that is for any online entrepreneur looking to up their game while thinking out the box.

 

 

In this episode we cover:

  • 01:15 What worked this year that you can double down on for next year?

  • 02:44 Strategic Partnerships with Micro Influencer Coaching Groups

  • 03:26 Diamond in the Rough and Upcoming Talent Playbook

  • 05:03 Expanding and Amplifying Existing Partnerships

  • 05:44 Fighting Inflated Rates and Locking In Long-Term Deals

  • 07:05 Community for Your Ambassadors

  • 08:16 Second-Tier Deals and Referral Programs

  • 09:38 Define the Four Phases of Partnerships

  • 12:17 Product Mentions and Endorsement Advertising

  • 13:30 YouTube: where are trends going with paid partnerships?

  • 16:00 Events: how will they be doing in the future?

 

Connect with Joey!

 

30 Aug 202301: Partner Up Profits Podcast - The Mission and Journey00:11:56

The Partner-Up Profits Podcast discusses practical advice on leveraging affiliate and influencer marketing programs to increase sales and scale your business.

 

It’s based on my experience, from humble beginnings as an introverted small-towner with no marketing experience to helping scale dozens of partnership programs and generating over $100M in sales for online companies and making the Inc. 5000 list as a result.

 
 
My goal is to help you make sense of partnership marketing strategies and stay on top of emerging trends based on real-world experience so you make less costly mistakes and start fast-tracking your success when working with affiliates and influencers. 
 
 
This is for the “in-the-trenchers”, the get er done’ers, the team captains, the needlemovers, the revenue drivers, the marketing managers.
 
 
This is for the ones who are always expected to do things with less and get it done faster than before. This is for those striving to stay ahead of the competition by becoming a true “A-player”
 
 
Join in on conversations with fascinating guests, get the creative juices flowing and always walk away with actionable next steps and inspiration to make more sales with partners.
 
 
You're just one partnership away from changing your business, so get ready to partner up and profit.
 
 
Know more about our Podcast here:  https://www.partnerupprofits.com/podcast
26 Nov 202315. 5 Happy Hustle Hacks to find Balance in your Life and your Passion while Crushing it w/Cary Jack00:53:40

Ever wondered how to cultivate authentic connections and balanced living while achieving your entrepreneurial dreams?

Meet Cary Jack, a successful entrepreneur and the author of "The Happy Hustle", who has a unique perspective on life, success, and happiness, and has taken his story from enduring abuse to becoming a globally recognized entrepreneur creating positive impact. 

 

Cary Jack is a successful lifestyle entrepreneur, author, podcast host, professional actor, model, biohacker, eco-warrior, martial artist, and humanitarian striving to make a positive impact on this planet. Aiming to inspire, educate, and entertain, he's grown "The Happy Hustle" into one of the top 5% podcasts globally.

 

In this thoughtful and enlightening episode, Cary shares his journey from adversity to success, his unique approach to mindful entrepreneurship, and his practical wisdom on achieving a work-life balance. Joey and Cary delve into soul mapping, selfless service, and how to master the art of authentic connection.



In this episode we cover:

00:00 Introduction

04:17 Cary’s back Story

09:22 The roadmap to $1Million dollar Zoom Sales Deals

15:12 The Burnout that led to gut-wrenching decision

18:50 The Daily habit trick that Can bring you joy and perspective.

23:11 The habit that will help you live a more fulfilling life in the digital era.

26:18 Money concepts that can Free or Control you

30:00 Reevaluate priorities and make time for personal enjoyment.

34:42 Benefits of joining the Happy Hustle Club testimonial

39:47 Book on alignments for personal growth, upcoming release.

43:08 Strategy for deep connection and Synergies 

44:23 The #1 tool for messaging and connecting  authentically 

49:13 The #1 skill to develop for a successful career in life




Connect with Cary!
https://thehappyhustle.com/
https://www.instagram.com/caryjack
https://www.linkedin.com/in/cary-jack-kendzior/

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 

 Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox 

 

20 Nov 202313. The Ultimate Remote Work and Travel Experience With Noma Collective W/ Daniel Thompson (Part 1)01:03:52

Want to unlock the secrets to creating profitable connections while achieving a healthy work-life balance? Tune into this episode to discover how!

Get ready for a fun episode today live on site in Placencia, Belize. I’m interviewing the Co-founder of Noma-Collective, Daniel Thompson. 

I had the pleasure to actually travel with my family to Placencia Belize in July 2023 for a 30-day family meetup that was organized by Noma Collective. We experienced so many new things things, amazing people and so many memories were made. And all the while, I continued working just like I was at home without interruption. It was the best of both worlds - travel & fun while working in between.

Noma Collective offers many different locations and meetup opportunities for people seeking to travel and experience adventure while maintaining your work priorities. And it’s not just for families.

By the end of the episode, we're certain our dialogue will inspire you to consider a life where work and family intersect seamlessly. 

 

In this episode, we cover:

01:00 Talk with CEO about possibility of travel.

08:38 Festivals, parties, art club - experiential ventures.

13:37 Operational failures during COVID introduced new living.

15:59 Lack of infrastructure led to parenting challenges.

24:30 Year-round travel, fixed fee, varied trip lengths.

30:20 Phone interviews, questions, imperfect system, travel/events.

32:12 Entrepreneurs wear many hats, hiring is crucial.

37:42 Envy about sales calls, no pressure networking.

42:19 Remote team retreats facilitate networking and collaboration.

46:58 Analyzing networking, business potential, mastermind consulting.

52:12 Roll out a social impact program. Every Thursday, activities and monthly beach cleanups. Mentorships for kids in Belize, Panama, and Kenya.

 01:01:20 Retired, not working, consulting, sharing knowledge.

 01:03:10 "Deeper look into Noma Collective retreats"

 

Ready to explore and experience the ultimate work-life balance trips?

Use or mention code PARTNERUP to get a $250 discount on your next trip with Noma Collective

Click here: http://www.partnerupprofits.com/noma

 

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 

 Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox 



15 Apr 202439. The Future of Affiliate Marketing: How ONE New Hire Could Add 7-Figures to Your Biz w/ Amber Spears01:20:47

Wondering how to grow your business through affiliate marketing? Do you feel like you're missing out on potential revenue because you don't have the right affiliate manager in place?

 

Today, we sit down with Amber Spears, a true expert in the field of affiliate marketing. Amber and her team at East 5th Avenue have generated over $28.3 million in sales and over 5 million leads for their clients in just the last two years.

 

Amber Spears is the co-founder of East 5th Avenue, a company that specializes in finding, training, and providing skill development for affiliate managers. She is a highly sought-after expert in the field of affiliate marketing and has helped more than 2,500 businesses achieve significant growth through her strategies and training programs. In addition, she is also the co-founder of the Four Rooms Mastermind (formerly Mimosa Mastermind), which is specifically designed for health, wellness, and personal development entrepreneurs.

 

In this episode, Amber shares her journey from being a first-generation college student to becoming a successful entrepreneur in the affiliate marketing industry. She discusses the importance of having a well-trained affiliate manager, the common mistakes businesses make when starting an affiliate program, and the future trends in affiliate marketing.

 

Amber's mission is to help businesses grow by providing them with the tools, knowledge, and support they need to succeed in the competitive world of online marketing.

 

If you want to learn how to build a successful affiliate program, find the right affiliate manager, and scale your business to new heights, this episode is a must-listen!



In this episode, we cover:

 

[00:00:00] Introduction

[00:01:09] Getting into the affiliate marketing industry

[00:16:38] Common mistakes businesses make when starting an affiliate program and how to avoid them

[00:25:28] The importance of having a well-trained affiliate manager

[00:43:17] Success stories of businesses that have worked with East 5th Avenue to find and train affiliate managers

[00:46:13] The future trends in affiliate marketing and how businesses can stay ahead of the curve

[00:51:02] How to work with East 5th Avenue to find, train, and grow your affiliate program



Connect with Amber Spears

https://www.linkedin.com/in/amberspears/

https://www.ambermspears.com/

https://east5thavenue.com/

https://fourroomsmastermind.com/ 



Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

 

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 

 

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

05 Feb 202428. The Future of Digital Marketing: Brand Authority, AI Innovations and Content Marketing w/ Mark de Grasse00:51:36

What are the Top 3 Tactical Things an Ecommerce business can do to build their brand? 

 

In the world of digital marketing, there’s a common sense approach that today’s guest espouses when it comes to marketing more than just your product to more than just your assumed customer avatar.

 

Mark deGrasse is President of DigitalMarketer, an e-learning company focused on skill development for marketing professionals, marketing agencies, and small business owners. 

 

Mark’s valuable years of industry experience combined with the digital marketing network he operates in through his training programs and certifications makes him expertly positioned to share his sage advice on the route small businesses need to take to move from product to brand.

 

Learn about the Lifetime Value of a customer and why it’s more important than ever. Challenge the assumptions you’ve made about your ideal customer. Consider a potentially scary future where Google is creating organic content and doesn’t even need you anymore!

 

From AI tools that translate what you say using your voice in real time, to the future of successful brand partnerships, old-school marketing values stand up to new-school thinking in an episode of PartnerUp Profits that is at the vanguard of what it means to find your voice as a brand online.



 "If you don’t have a personal brand, you don’t have anything." ~ Mark DeGrasse


In this episode, we cover:

 

09:10 How does a product-based company transition to a brand?

10:02 Leveraging Brand Credibility to Sell What You Want

12:35 Understanding DigitalMarketer’s “Before and After Grid”

17:45 Three Tactical Things an Ecom Business can do to create their brand

24:25 How to Privatise your Following 

25:30 How Google could Start Creating Content (and commercialize it)

27:10 The Future of Successful Brand Partnerships

30:40 Feedback Loops and Long Term Partners

33:05 Impactful AI tools that Mark can recommend

38:50 Mark’s new AI project:  Magazine Mark

45:25 What is Mark’s PartnerUp Profits Power Move?




Resources:

 

Check out: https://www.heygen.com (AI language translation tool)

 

Connect with Mark!

https://www.instagram.com/markdegrasse/p/C1kf1cRIBZP/ 

https://www.linkedin.com/in/mark-de-grasse-19a50127 

https://markdegrasse.com/

 

 

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

 

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 

 

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox 

 

12 Feb 202430. Scaling Beyond $10 Million: Secrets to Doubling Your Business's Size and Growth w/ Adam Elkaim01:19:42

How do you get to that magic $10 million dollar mark in business - and what do you need to do to double in size and growth? 

 

Adam Elkaim is the COO of Vitality Now and is a powerhouse as a second-in-command integrator helping companies scale. Adam is simply the go-to in consulting for operations and he has achieved his success by curating think tanks for solving business problems for high-level entrepreneurs. 

 

Today we explore how to create a culture of people who want the best for your company (just as you do), as you scale and succeed.  And we do this by learning how to overcome business obstacles with expert advice. 

 

The type of advice where you have a bunch of entrepreneurs further down the road than you zeroing in on what's preventing you from taking your business to the next level. 

 

Learn about superpowers, the importance of vulnerability, personal growth, productivity, and how to get accepted on a weekend away with Adam in an inspiring episode of PartnerUp that proves that just 20 minutes of the right focus and attention can lead to a million-dollar day.

 

In this episode, we cover:

 

  • 09:30 How To Streamline Your Business Process (building an amazing team)
  • 11:30 Asking Titans of Industry what their Biggest Challenge is
  • 14:20 Learning to Ask the Right Questions for the Best Answer
  • 18:25 Vulnerability as a Skill
  • 21:25 Adam's panel of experts hone in on 'the problem'
  • 26:30 What is the 3 Day ThinkTank all about? 
  • 31:20 Understanding Adam's application process
  • 33:40 What Happens on a Weekend with Adam?
  • 35:50 Check out 3daythinktank.com

 

Resources:

Check out: https://3daythinktank.com/homenew

 

Connect with Adam Elkaim!

https://www.linkedin.com/in/adamelkaim/

 

 

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com

 

24 Jan 202425. Socks & Inbox Pt 2: The Simple Thinking Time Process and How to Out-Think Your Own Limitations00:19:22

What does it mean to be truly vulnerable? And how can lead in business and in our family life while still expressing our insecurities as we learn and grow?

 

Our hometown boy Joey Vaillancourt is speaking from the heart today and hitting us up with some truth bombs about what it means to share your feelings of overwhelm and insecurity as you balance your family, business, and personal life. 

 

He's sharing the Top 5 Things that he's done to personally Overcome his Vulnerabilities in an impactful episode that is at once inspiring and super practical. 

 

Learn about 40 years of Zen and Jerry Seinfeld's secret to staying on track with his personal growth. Discover the true measure of growth and how to flip the script on gratitude - even when someone doesn't show you the appreciation you probably deserve. 

 

Join Joey and PartnerUp Profits in this philosophically enriching episode that is the boost you need to lead in life, with Vulnerability taking you to Victory!

 
"Always express gratitude to somebody when you feel like you're not getting gratitude for yourself." ~ Joey Vaillancourt

Resources:

  • 40 Years of Zen - https://40yearsofzen.com/

 

In this episode we cover:

 

  • How to express gratitude to others
  • What is 40 Years of Zen all about?
  • Finding a non-biased opinion (getting on a culture call)
  • Getting clear on your strengths and weaknesses
  • Looking back on how far you’ve come 
  • How to stay balanced

 

Connect with Joey!

22 Apr 202440. The Secret to Turning Social Media Followers into Paying Customers With Jesse Clemmens00:52:24

Are you leaving money on the table by not converting your Instagram followers into SMS subscribers? What if you could convert at least 5% of your passionate Instagram followers into devoted customers?

 

In this episode, we sit down with Jesse Clemmens, the co-founder of HiTide, a company that specializes in helping brands convert their social media followers into SMS and email subscribers. With years of experience in the advertising industry, working with companies like Google and Facebook, Jesse shares his insights on the importance of owning your customer and prospect lists and how to effectively use social media to grow your SMS and email lists.

 

Jesse explains how HiTide's unique tool allows brands to send automated direct messages to their engaged followers on Instagram, guiding them through a short subscription journey to join their SMS list.


🎁 Special Gift for My Listeners: Try HiTide for FREE and get a personal Instagram strategy session with Jesse Clemmens! Visit GoHiTide.com and mention this podcast to claim your exclusive offer!

 

This episode is a must-listen if you want to learn how to effectively leverage your social media following to grow your SMS and email lists, drive more revenue, and reduce your dependence on advertising.



In this episode, we cover:

 

[00:05:47] The evolution of advertising and SMS marketing

[00:14:40] The importance of owning your customer and prospect lists

[00:18:08] The differences between email marketing and SMS marketing

[00:24:41] The process of converting social media followers into SMS subscribers

[00:34:32] Conversion rates and subscriber growth insights

[00:37:41] Exclusive offer for my listeners

[00:40:36] 10 Quick Fire Questions: Getting to know Jesse

 

 



Connect with Jesse Clemmens

https://www.linkedin.com/in/jesseclemmens 


Find Jesse Clemmens on this website:
https://gohitide.com/

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

 

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 

 

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

10 Jun 202447. Unlocking Hidden Profits: The Power of a World-Class Number Two, Scaling Gym Launch (Hormozi Biz) and Partnerships w/ Tim Calise00:57:20

In the world of business, there are visionaries and integrators. Then there's Tim Calise, the bridge-builder who helps both sides work together seamlessly to create explosive growth

.

 

Imagine raising over $325 million for your investment company by the age of 25. That's exactly what Tim did before moving on to build a seven-figure tech-enabled fitness business alongside his wife. But his journey didn't stop there.



Most recently, Tim was one of the four executive team members at GymLaunch, working alongside none other than Alex and Leila Hormozi. He oversaw the development and launch of ALAN, a SaaS company that grew from 0 to 20 million in ARR in just 6 months.



Today, Tim is here to share his wealth of knowledge on what it takes to focus on the right levers in your business to double your day-one profits. He also dives into how to keep visionaries in their zone of genius and make operators even more effective by acting as a translator between both.



Tim also touches on the power of leaving white space in your calendar for strategic and creative thinking. Just one or two game-changing decisions can transform your business, and it's crucial to give yourself the time and space to make them.



Don't miss out on Tim's insights on leveraging affiliate and partnership strategies to scale your business. 



Get a special gift from Tim Calise! DM @tim.calise on Instagram with the word “JOEY” now!

 

In this episode, we cover:

 

05:23 Tim's journey: From finance to fitness

06:34 Building GymLaunch and Prestige Labs

15:04 The role of a number two: Insights and reflections

24:23 Balancing business and lifestyle

31:03 Identifying challenges and evaluating core business functions

33:43 Pricing products correctly and leveraging partnerships and affiliates

37:06 Product-to-profit framework

44:59 Quickfire round

55:00 Final thoughts

 

 

Connect with Tim Calise

https://timcalise.com/ 

https://www.linkedin.com/in/tcalise/ 

https://www.instagram.com/tim.calise 

 

 

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 



Special Offer for Partner Up Profits Listeners 

Ready to see a 3 to 5x increase in your website conversions? Head over to inflektion.ai/partnerup for an exclusive 50% off Inflektion's AI personalization tool and elevate your partnership game today!

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer

 

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox.

06 Nov 202311: Million Dollar Ads through Psychology-Driven Marketing: Adam Greenfeld's 4-Step Influencer UGC Formula00:57:42

Are you looking to learn the Million Dollar Ad Formula?

 

Then you want to listen to this interview with Adam Greenfeld, co-founder of Thesis, and responsible for scaling it into one of the most respected nootropics companies. 

 

Adam, graduated from Quinnipiac University,  and for over 9 years has been known as a noteworthy leader in the Ecommerce space, establishing several startups whose failures led to the success that he has now with Thesis. Also was the main contributor to the move of the NBA’s Nets to Brooklyn. 

 

In this episode, he shares his formula on how to get Million Dollar Ads through Psycology-Driven Marketing. Also talks about the things that you need in order to scale your business, keeping the motivation through the process. 

 

Adam is on a mission to make people live a live with purpose, and how this is the main piece for his growing business. 

 

Don't miss the opportunity how to learn to build successful ad formulas using content creators. 

 

In this episode, we cover: 

 

[04:38-08:31] Overcoming Challenges and Achieving Focus

[08:31-10:59] Scaling Thesis to Success

[15:10-28:02]  Crafting Effective Ad Formulas

[23:33-28:34] The Role of AI in Ad Creatives

[30:13-34:51] Setting Goals and Building Culture

[35:42-37:46]  Making an Impact and Connecting with Others

 

 

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

 

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 

 

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox 



Connect with Adam! 

https://www.linkedin.com/in/adamgreenfeld/

https://www.instagram.com/adamgreenfeld

22 Nov 202314.The Game-Changing Experience for Remote Workers w/Daniel Thompson (Part 2)00:40:10

Ever wondered what it's like to mix travel, work, and adventure all into one?

I'm excited to bring you my conversation with Daniel Thompson from Noma Collective, the innovators behind digital nomad retreats. We're talking about how their retreats might just be the key to a major breakthrough in both your professional and personal life.



In this episode, we'll go over:

  • The Noma Collective Revolution: Learn how Noma Collective is changing the game for remote workers with their two to four-week trips, offering a perfect blend of work and adventure.
  • From Loneliness to Community: Hear about the challenges of remote work loneliness and how Noma Collective creates a sense of community and belonging among digital nomads.
  • The Transformational Power of Travel: Discover real stories of personal growth, team bonding, and the transformative impact of these unique travel experiences.
  • A Deep Dive into Noma Collective's Vision: Daniel Thompson shares the vision, the journey, and the future of Noma Collective and how it's tailored for remote workers and digital nomads.
  • Planning Made Easy: Find out how Noma Collective takes the hassle out of planning, making these retreats a turnkey solution for both individuals and businesses.
  • Beyond Work-Life Balance: Explore the blend of productivity, team-building, and unforgettable experiences that redefine the concept of work-life balance.


00:00 Intro
02:27 Digital nomad community facilitating remote work travel.

05:03 Key Benefit of the Inperson experience that Noma Collective provides

10:58 Work and Life Balance tip on this travel.

15:30 The opportunity we have after COVID.

22:20 How remote working families can benefit.

26:30 Differences in work preferences and goals.

32:37 Oppotunity to find like-minded connections 

35:05 The deal you don't want to miss

 

Ready to explore and experience the ultimate work-life balance trips?

Use or mention code PARTNERUP to get a $250 discount on your next trip with Noma Collective

Click here: http://www.partnerupprofits.com/noma

 

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 

 Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox 

 

31 Jan 202427. Podcast Prospecting: The 5 Most Important Things to Consider Before Sponsoring a Podcast00:17:30

How do you scale to a seven (or even eight) figure marketing channel using podcast ads? 

 

There's a lot to consider when building a partnership with the right podcast, from doing your research on listener reviews to to measuring the retention rate of existing advertisers. 

 

Joey Vaillancourt is giving us the Five Most Important Things To Consider When Sponsoring A Podcast – plus one bonus AI podcast analytics app hot tip!  

 

Learn about skipping through midroll ads, affinity brands, and why you're best steering clear of transactional partners as we PartnerUp with Joey on the business end of podcasting. 

 

Glimpse into a podcasting future that looks bright if you know how to build relationships and do your homework first! 

 

Joey's happy to help us make the homework fun with insights on podcast advertising that will help align your business ambitions even better.

 "I continue to think that micro-influencers, micro podcasters are going to play a bigger role in the general scheme of things as we continue to evolve the content creator space." ~ Joey Vaillancourt


In this episode, we cover:

 

02:00 Why Knowledge is Your Best Asset

02:30 Who ELSE is advertising on the show? 

02:50 What are affinity brands?

03:30 How much advertising is present on the show?

05:08 Mission-based versus Transactional Partners

06:35 Researching the podcast reviews (customer testimonials)

10:15 Are your advertisers interest-aligned? 

11:45 How to Build Long-Term Relationships

14:19 The Top 5 Considerations when Sponsoring a Podcast 

15:15 What is the retention rate for an advertiser on a show?




Resources:

 

Magellan AI - https://2024.magellan.ai/

 

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

 

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 

 

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox 

 

26 Aug 202458.The YouTube Ad Secret: Bypass the Skip Button and Maximize Your ROI with Influencers00:13:04

🎙️ In today’s episode, let us dive into a groundbreaking strategy for maximizing your YouTube ad spend and reaching your audience without the frustration of skip buttons. Whether you're a brand looking to enhance your advertising efforts or an influencer ready to collaborate, this episode is packed with valuable insights just for you. Tune in and let’s partner up for success! 💼

#YouTubeAds #InfluencerMarketing #AdvertisingStrategies #PartnerUpProfits

 

Connect with Me!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

24 Jun 202449. How To Get a Raise00:18:59

Do you feel you're contributing more than your current salary reflects? It's time to take control of your career and financial future.



In this episode, I share my journey of learning to ask for what I deserve and provide a step-by-step guide on how you can do the same. We cover everything from building the confidence to have that conversation with your boss, to creating your own compensation plan and measuring your impact.



Don't let fear hold you back from earning what you're worth. Tune in now and learn how to approach this crucial conversation with professionalism and poise.

 

 

Get the full Script HERE.



Connect with Me!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 



Special Offer for Partner Up Profits Listeners 

Ready to see a 3 to 5x increase in your website conversions? Head over to inflektion.ai/partnerup for an exclusive 50% off Inflektion's AI personalization tool and elevate your partnership game today!

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer

 

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox.

06 May 202442. Lesson in Courage: Feel the Fear and Do It Anyway (Daily Practice)00:17:10

What have you been putting off because of fear? How would you feel if you took action and it worked out?

 

In this episode, I share personal stories and insights on how facing your fears and taking action can lead to incredible growth and transformation in your life and business.

 

Drawing inspiration from the book "Feel the Fear…and Do It Anyway" and my experience at the Powerful Living Experience event with David Bayer, I explore the importance of recognizing and overcoming limiting beliefs to achieve your goals.

 

Join me as I dive into the power of questioning assumptions, prioritizing your own needs, and making the impossible work in your favor. 

 

What You'll Learn:

 

  • How to recognize and overcome limiting beliefs

  • The importance of facing your fears and taking action

  • Strategies for making the impossible work in your life and business

 

Whether you're looking to escape the 9-to-5, start a new venture, or simply take the next step in your personal growth journey, this episode will inspire you to feel the fear and do it anyway.

 

Remember, the win is in the action, not just the outcome. Tune in now, and let's partner up for success!

 



Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

 

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 

 

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

02 Sep 202459.Red Flags to Watch: Identifying the Right Influencers for Maximum Impact to Build Your Brand00:13:35

Nobody likes feeling like they're being sold to 🙅‍♂️ — especially on those dreaded calls where you know exactly what's coming! In this episode, we're uncovering the secrets behind the different types of influencers — Transactional Influencers and Mission-Based Influencers — and why aligning with the right kind of influencer could make or break your brand. 💥

#InfluencerMarketing #MissionBasedInfluencers #BrandBuilding #MarketingStrategy #PartnerUpProfits #JoeyVaillancourt

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits

https://www.partnerupprofits.com/branddeals

30 Oct 202310: From Military Intelligence to Marketing Genius: How BiOptimizers Attracted the Father of Digital Marketing, with Mark Joyner01:04:04

In this exciting episode, we dive into the world of Integration Marketing with none other than Mark Joyner, also known as 'The Father of Digital Marketing.’ A true digital marketing pioneer, Mark's contributions to the industry are extensive and groundbreaking, from starting the first-ever eBook publishing company to the invention of the tracking pixel.

 

Mark unravels how this innovative strategy is not just for large corporations, but is equally powerful for small and mid-sized businesses aspiring to expand. We also unearth the mind-boggling story of Microsoft's massive success, brought about by a masterstroke of integration marketing that completely reshaped the tech landscape.

 

Mark and Joey share actionable insights on identifying potential opportunities, the importance of targeting adjacent industries, and the unexpected value physical locations can add to your marketing strategy. This episode is an eye-opener for anyone looking to diversify their income streams and elevate their business to unprecedented heights.

Don't miss this enlightening discussion! Tune in, and give your business the edge it deserves!

 

In this episode, we cover:

14:31-18:36 The Pace of Technological Advancement and How to Adapt On The Rapid Pace 

21:35-21:43 Anticipated Downsides of Technological Advancements

27:58-39:15 Three Essential Hedges To Prepare For The Future Advancements 

44:32-47:40 Nine Different Growth Areas 

49:08- 1:03:21 Partner Up Power Move: Never Go In The Front Door 

 

Step into the world of Mark Joyner, a mastermind author and inventor. From revealing the secrets behind billion-dollar companies to exploring the marketing strategies that led to a $600,000,000 success story, Mark's insights are a goldmine. You can find him here: https://officialmarkjoyner.com/ 

 

Don’t Forget To Grab Your Essential 2020s Guide to Survive and Thrive the Inevitable Coming Mega-Storm by visiting 

http://partnerupprofits.com/roadmaptomoney 

 

Connect with Mark! 

 

https://www.linkedin.com/in/officialmarkjoyner/ 

https://www.instagram.com/authormarkjoyner/ 



Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

 

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 


Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

16 Oct 202308: Steal My 8-Figure Influencer Outreach System & Master Tracking Sheet00:29:11

In this Partner Up Profits podcast episode, I reveal my eight-figure influencer outreach system and tracking sheet. Discover how to effectively manage and scale your influencer marketing outreach program without relying on expensive software. This is the exact system I’ve used to help teams and companies track and scale their outreach campaigns and get more influencers promoting their products.

 

In this episode, you will be able to:

  • Uncover the blueprint for constructing your own influencer outreach system (on a budget)

  • Discover the potency of an outreach tracking sheet in streamlining your influencer management and boosting effectiveness.

  • Learn the ins and outs of customizing and categorizing influencers to send out laser-targeted messages and optimize reach.

  • Dig deep into analyzing and optimizing influencer partnerships to refine your strategies and enhance win-win deals

  • Leverage the power of omnichannel marketing to foster deeper connections with influencers and extract maximum collaborative value.

The key moments in this episode are:

00:03:40 - Personalizing the Outreach Tracking Sheet
00:07:08 - Importance of Systems over Software
00:13:05 - Categorizing Influencers and Platforms,
00:17:27 - Setting Up an Outreach Accountability System,
00:20:38 - Promotion and Content Tracking
00:23:37 - Understanding Omnichannel Marketing
00:24:54 - Evolving Deals and Creating a Calendar of Promotions
00:25:57 - Targeting Specific Keywords and Analyzing Outreach

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

 

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 

 

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox 

 

15 Jul 202452. The Future of Influencer Marketing: My Top Picks for Profitable Strategies, Platforms, and Deal Structures00:24:07

Influencer marketing continues to grow, but with so many platforms, how do you know which one to invest in for maximum ROI? 

 

In this episode, I share my top three favorite influencer categories and reveal which one I believe will stand the test of time.

 

Stay tuned until the end, where I share insider tips on finding the best influencers in that category and how to negotiate the most favorable terms and pricing.

 

In this episode, we cover:

 

01:05 Three main influencer categories: pricing and risk assessment

06:50 Pros and cons of YouTube influencers

07:45 Pros and cons of social media influencers

08:52 Pros and cons of podcast advertising

09:48 The "Diversify, Multiply, and Amplify" strategy

11:50 Why YouTube is the wave of the future

13:12 How to identify and invest in micro-creators before they blow up

14:02 Using tools like Socialblade.com for influencer research

15:58 Negotiating rates based on influencer growth and performance

 

Connect with Me!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com

 

13 May 202443. Boxes to Bank Millions: Mark Stern’s Customer Experience Strategy to Amplify Revenue, Slash Churn, and Skyrocket Lifetime Value00:43:57

Want to create a customer journey that keeps your audience engaged and coming back for more? 📦



Imagine receiving a package that makes you feel like a kid on Christmas morning, eagerly unwrapping a gift tailored just for you. What if every product you sell gives the same level of excitement and anticipation to your customers?

  

 

Most businesses often forget the power of tangible, personalized experiences. But what if we could bridge the gap between the online and offline world, creating customer journeys that leave a lasting impression?



In this episode, we sit down with Mark Stern, founder of Custom Box Agency, who shares his insights on revolutionizing the customer journey by blending the physical and digital worlds through highly strategic and creative custom box experiences. With his unique background and expertise, Mark helps businesses optimize their customer journey, boost retention rates, and unlock new revenue streams.



Discover how to:

 

  •  Gamify your customer's journey with creative box experiences

  •  Leverage QR codes and AI to create personalized, interactive experiences

  •  Break free from the limitations of digital-only products and create perceived value

  •  Optimize your customer acquisition, retention, and expansion strategies using custom boxes



So, if you're ready to achieve a strong return on your investment, you won't want to miss this episode. Tune in now and get ready to transform the way you connect with your customers!

 

 

Connect with Mark Stern


https://www.linkedin.com/in/marustern/

 
https://customboxagency.com/ 

 

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

 

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer

 

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

 

01 Oct 202302: 5 Ways to Easily Get Started with Partnership Marketing00:24:07

Partnerships have long been a cornerstone of business success, as they create opportunities for growth, innovation, and increased market share. By working together, businesses can pool resources, share risks, and leverage each other's expertise to achieve common goals. 

 

Ever wondered how to harness the power of partnerships to boost your business revenue? Are you looking for proven ways to monetize your connections and create long-lasting success? Look no further!  

 

In this episode of Partner Up Profits Podcast, we dive into the top 5 ways to monetize partnership strategies in your business. We'll explore the secret sauce behind successful partnerships and how to make them work for you.

 

Join us on this exciting journey as we uncover the essentials of building meaningful relationships in business, leveraging personal networks for mutual growth, and borrowing influence by partnering with established businesses or individuals. We'll also dive into the world of online communities and thought leaders, discovering how they can strengthen your brand positioning and pave the way for unprecedented growth.

 

This episode is packed with actionable tips and strategies, including:

- Affiliate marketing as an effective starting point for partnerships

- Utilizing online communities for networking and growth opportunities

- Connecting with thought leaders to strengthen your brand positioning

- The importance of understanding your target audience for effective marketing

- Leveraging your customer base through rewards and incentives

- Nurturing relationships through targeted communication and leveraging email marketing to drive conversions

- The power of authenticity, personalization, and storytelling in resonating with your audience

- Embracing omnichannel marketing strategies with successful partners

 

So, are you ready to unlock the full potential of partnerships and skyrocket your business revenue? Tune in now! 

 

In this episode, we cover:

[00:34 - 08:54] Five Key Strategies to Implement Partnership Marketing

[08:54 - 15:13] Benefits and Action Steps for Joining Affiliate Networks

[15:13 - 19:47] Utilizing User-Generated Content in Partnership Marketing

[19:47 - 23:58] Insights into Podcast Advertising and Interviews for Business Promotion

[20:53 - 24:03] Understanding Full Integration and Omnichannel Marketing in Partnerships



Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

 

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 

 

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox 

01 Oct 202303: Influencer Marketing Strategies to 10x Your Business00:22:22

Tired of trying traditional marketing methods without seeing significant results?

 

Influencer marketing has emerged as a powerful strategy in the world of digital marketing, offering businesses a range of benefits that can significantly impact their growth and success. Collaborations with influencers often yield a higher return on investment compared to traditional marketing methods.

 

By collaborating with influencers, you can tap into their engaged audience, increase brand awareness, and leverage the trust that influencers have built with their followers. This can lead to higher engagement, conversions, and ultimately, increased revenue for your business. 

 

But wait! If you don't think of influencer marketing strategically, you risk missing out on the numerous benefits it offers. You may end up working with influencers who aren't the right fit for your brand, leading to wasted resources, poor return on investment, and even potential damage to your brand's reputation.  

 

Discover why you should look beyond the number of followers and focus on other critical metrics, such as engagement rate, audience demographics, and content quality. Learn the most effective strategies to supercharge your influencer marketing campaigns and drive exceptional results for your business. In this value-packed episode, we will unveil: 

 

  • Why should you focus on micro followers? 

  • Factors to consider when choosing the right influencer for your business

  • Importance of building a system for your influencer marketing strategy 

  • Why you should not focus solely on follower count as it is a vanity metric

  • Strategies to have return on investment from your influencer marketing plan 

 

Don't miss out on the opportunity to revolutionize your influencer marketing strategy and take your business to new heights! 

 

In this episode, we cover:

[00:29 - 02:51] Is Influencer Marketing Dead?

[03:16 - 04:04] Partner Up Profits Power Move - Zoom Selfie

[04:10 - 05:50] Basics and Fundamentals Make Money

[05:56 - 09:20] Define Your Systems Before Starting

[09:29 - 10:25] What is Success

[10:35 - 17:27] TODS (Test, Optimize, Decide, Scale)



Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

 

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 

 

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox 

29 Jan 202426. Using Podcast As A Networking Tool with Luis Diaz00:49:04

How do you PartnerUp with the right podcast production company to get your podcast ranked? 

 

Today's guest is Luis Diaz, the CEO and Founder of Top10 Podcasts, a podcast ranking agency that has successfully launched over 300 podcasts with $1.6 million in traceable revenue back to his clients!

 

Luis shares his insider secrets on launching and growing a podcast by building partnerships and connections and leveraging a podcast as a networking tool. 

 

Whether you're a beginner looking to get your podcast launched, or a pro trying to monetize what you're doing already, this episode is packed to the brim with awesome insight on how to understand the algorithm and reverse engineer your podcasting ambitions. 

 

As always, with a PartnerUp angle in the mix as well!

 
"What should you do with your ranking, which is really where I think the magic is. So getting ranked is one thing, and staying there. But the next thing is: how do we use it to create a flywheel and create more momentum?" ~ Luis Diaz

Resources:

  • 40 Years of Zen - https://40yearsofzen.com/

 

In this episode we cover:

 

 How do you develop a ranking strategy for your podcast?

What questions should you ask your guests (from a potential partnership perspective)?

Who should get into podcasting?

How to get a podcast off the ground in 60 days

The value of a giveaway system

What's the bare minimum you need to get your podcast launched?

How the algorithm works! Apple podcast ranking explained

How to leverage your podcast ranking to create more business momentum

The Future (and Present) of Podcasting

 

Connect with Luis Diaz!

 

 

Connect with Joey!

18 Dec 202318. The $100 Million Partnerships Blueprint: How I'm Using AI to Prompt Our Way to 9-Figures and Beyond00:25:53

Wanna know the blueprint for $100M partnerships? Using an AI prompt system to get to 9 figures and beyond, Joey Vaillancourt is sharing his powerful prompt iteration strategy playbook. 

 

Now is the season of retrospection, a time for planning your partnerships team by evaluating what has worked well this year – and what can be improved upon. 

 

Using AI (ChatGPT) to ask the 'dumb questions' you were previously too afraid to ask is a great place to start challenging your assumptions. 

 

As we are encouraged to ask ourselves, 'How can I ask better questions so that I can get better answers', there's a blueprint on offer that assists us in overcoming our limiting beliefs and creating a mindset of abundance. 

 

Small-town boy Joey Vaillancourt's big-hearted generosity is on display with this free prompt iteration blueprint that will help you define your company goals, and partnership plans, and even find your North Star – all with the help of easy-to-use AI.

 

Learn how to 10X your SWOT analysis with the wonder of expansive prompts as Joey teaches us that ambition to get to the top requires lateral thinking about how AI can better help you grow your partnership team. With the right prompts, asking better questions leads to even better questions! 

 

And in a year you can reflect on the answers you inputted and the outcomes that transpired, and assess once again where you are at with your business on your roadmap to $100M partnerships!



 "Our goal is to get to 100 million dollars, and become a billion-dollar brand." ~ 

Joey Vaillancourt




In This episode we cover:

 

01:00 Why you need to integrate AI into your marketing strategy to scale successfully

02:13 What does it take to get to the magic $100M mark as a company, team, or department? 

04:04 'Learn and grow': how Joey has shifted his perspective on using AI

04:40 BOOK RECOMMENDATION: The Road Less Stupid by Keith J. Cunningham

06:05 Joey's AI prompting system to get out of your own way (and grow!)

07:04 'Success has no best practices'

08:10 Defining your company roadmap: 1,3, 5, and 10-year plans

11:00 Challenging your assumptions: using a prompt to analyze your business assumptions 

13:25 Identifying your Strengths, Weaknesses, Opportunities, and Threats

15:57 Building a bigger team: thinking laterally about finding new team members 

18:50 Running your prompts using your roadmap timelines 

21:10 What are expansive prompts?

23:27 What to expect if you follow Joey's blueprints (freeing yourself from The Matrix)

 

Resources!

 

 

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

 

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 

 Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox 

04 Mar 202433. The #1 Influencer Marketing Platform I'm Going "All In" in 2024 and Beyond w/ Influencer Marketing Expert & Founder Saral Founder, Yash Chavan00:45:33

Influencer marketing is today's hot topic as we discuss prospecting, outreach, and simplifying your influencer marketing program without using expensive software. Joining us is Yash Chavan, the founder of SARAL, an influencer operating system for e-commerce.

 

Affiliates sell products and influencers build brands. So if you want to build your brand, you're going to need to learn how to work with the right influencer. 

 

Yash has a ton of experience as we break down how to get influencers to take a commission-based deal, where people are getting influencer marketing wrong, and the benefits of using influencer software.

 

Today's episode goes hard and all-in on the future of influencer marketing in a way that only people like Joey and Yash (who've been doing this for a while) can predict. 

 

Join us on this influencer-focused in-depth interview as we learn how you can 'make them an offer they can't refuse'! 

 

"If you can avoid making transactions, and focus on building relationships, that will compound into something meaningful to you in three to six months." ~ Yash Chavan

 

In this episode, we cover:

 

01:35 Welcome Yash Chavan 

03:30 Yash's journey into influencer marketing

06:10 Why the system is more important than the software

08:32 The Future of Influencer Marketing

10:40 All Ships Rise (using Facebook ads)

11:30 Where are people getting influencer marketing wrong? 

13:45 How to prospect a good fit for your brand

16:05 Understanding your objective with influencers 

17:35 How to negotiate better long-term prices with influencers

21:05 What should you pay an influencer?

23:05 How to get influencers to take a commission-based deal 

26:15 The benefits of using influencer software (rather than Google Sheets)

32:20 Why UX for influencer software is the gamechanger


Connect with Yash!

Yash Chavan -  https://www.linkedin.com/in/yctheman/

Yash Chavan 🕶️ (@yctheman) •  https://www.instagram.com/yctheman/

 

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 


Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

01 Oct 202304: Influencer Goldmine: How I Find Over 500 Influencers to Promote a Product00:21:35

Finding 500 influencers might seem like a daunting task, but with a little creativity, you can do it without spending a dime. 

 

Engaging with a larger pool of influencers helps mitigate risks associated with relying on a single or just a handful of influencers. If one influencer's popularity wanes or they face a controversy, it could negatively impact your brand. In contrast, having numerous influencers can help maintain a consistent brand image.  

 

But, how do you find these influencers without breaking the bank? We've got you covered! 

 

In this episode of Partner Up Profits Podcast, we unlock how to harness the power of social media platforms, free tools, networking, and more to connect with a vast range of 500 influencers in your niche.



Don't miss out on the opportunity to revolutionize your influencer marketing strategy and take your business to new heights! 

 

In this episode, we share: 

[00:35 - 01:46]: Exploring the Significance and Challenges of Finding Influencers

[02:22 - 03:15]: Outlining the Framework for Locating Influencers

[07:41 - 08:00]: Presenting the Perfect Partner Prospecting Playbook.

[08:00 - 09:45]: Brainstorming on Interests and Relevant Hashtags

[09:45 - 13:10]: Utilizing Ready-Made Templates and Systems for Partnership Marketing

[13:10 - 18:13]: Conducting Research on Hashtags, Related Accounts, and Event

[18:13 - 20:57]: Finalizing A  Comprehensive List of Potential Influencers

 

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

 

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 

 

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox 

19 Aug 202457.The $100M Influencer Secret to Building a Brand: Why You Need Influencers And Not Just Affiliates00:15:04

Are you still relying on traditional affiliates? You might be leaving money on the table. In this episode, let’s dive into why influencer marketing is essential for taking your brand to the next level. We’ll break down the differences between affiliates and influencers, and how you can use both to maximize your profits. Ready to elevate your business? Tune in and let’s partner up for success! 💼

#InfluencerMarketing #AffiliateMarketing #BrandGrowth #PartnerUpProfits

 

Connect with Me!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

 

15 Jan 202423. Influencer Insights: TJ Ferrara on Growing Bubs Naturals and the Success Formula behind their +8-Figure Influencer Program00:53:58

How do you scale a brand to 8 figures using influencer marketing without making too many costly mistakes or spending excessively from the jump? 

 

TJ Ferrara is a co-founder of Bubs Naturals and has over 25 years of experience in e-commerce, online marketing, and technology. 

 

TJ has masses of experience in influencer marketing from bootstrapping his own Bubs Naturals supplement brand. 

 

In this episode TJ shares the secrets to his success, and what it takes to build genuine relationships with influencers that pay big dividends down the line.

 

There's also great advice on how to find the right influencers for your brand, where to find them, and how to measure the return on your investment with the right KPIs. 

 

Understanding the value of trust and partnership is up front and center in an episode of PartnerUp Profits that could fast-track you, your brand, and your influencer community if you pay close attention to the nuggets of wisdom from TJ and his inspiring journey with Bubs Naturals! Please join us. 

 
"It's product market fit. It's the influencers, the hook, the message, the copy... you're looking at all of these things. So where are you getting those metrics from? And what do you trust? And what's your source of truth?" ~ TJ Ferrara

Resources:

 

In this episode we cover:

 

  • 02:50 How did TJ help scale Bubs Naturals using influencer marketing?
  • 05:20 Why partnering up with the right person can take you further, faster 
  • 12:20 What is Impression Arbitrage and Creator Licensing?
  • 13:50 The importance of assessing your own Rolodex when getting started
  • 21:40 How do you analyse influencers using KPIs?
  • 25:00 Revenue as your 'source of truth'
  • 27:40 Unicorns and whales or hungry micro influencers?
  • 31:00 How unexpected influencer exposure can be the stuff of copywriting dreams 
  • 35:20 How to practice influencer marketing on your existing customers
  • 39:00 What is the best way to get influencers? TJ's 'dirty secret' 
  • 44:15 How to bring value to influencers first before asking for anything in return
  • 46:25 Email: tj@bubsnaturals.com / Visit: www.bubsnaturals.com


Connect with TJ!

 

Connect with Joey!

11 Dec 202317. Purpose-Driven Profits: Insider Strategies for Working with Influencers and Scaling with Founder of Wellness Influence, Megan Hailey01:06:14

How do you get started with influencer marketing? And how do you get noticed as a brand, not waste money, and develop meaningful partnerships with the right influencers? 

Meg Hailey is the Founder of Wellness Influence and an expert in the wellness market for direct-to-consumer brands, bringing together wellness brands and influencers to drive business growth. 

She has had an impressive career as an influencer herself (she's even a PickleBall Ambassador!) and also worked with our host, Joey Vaillancourt, in the early days of her career, creating an influencer marketing program that started generating six figures in six short months!

Today's candid conversation gives an honest overview of influencer marketing from the ground up, addressing everything from how you should approach an influencer (there's AI software to personalize your gifts) to the importance of building a brand through powerful brand association and the 'Halo Effect'.

Learn about the difference between transactional and mission-based influencers, the importance of growing your own community (and even naming it), and the value of creating authentic, meaningful partnerships.  

The goal is to make things as easy and compliant as possible for your partners so that you're not just wasting money on sponsored posts without a more comprehensive, complimentary marketing plan. 

The ins and outs of influencer marketing are all covered in this absorbing episode that shines a light on the future of marketing where collaboration, community, and creative thinking are the cornerstones of taking your product and then building it into an engaging brand.



 "The real value behind influencer marketing for brands is the brand association: the mental connection that now your product has with that individual and all of their positive characteristics." ~ Meg Hailey


In This episode we cover:

10:35 How to see influencer marketing as creating a brand (evolving from just being a product)

11:08 The Halo Effect (the power of brand association and creating an easier pathway to decision-making)

12:25 How do you know if influencer marketing is right for your business?

13:45 What should you avoid doing when you're starting out with influencer marketing?

15:40 What are the right starting points (and the right mindset to have) when working with an influencer?

18:05 Starting with the end in mind: having an influencer marketing strategy (and playbook)

19:10 How should you approach an influencer? Meeting them where they're at with a personalized message

22:37 How to be authentic without hiding your intention to connect with the influencer

25:10 Check out hyperise.com to double your outreach engagement with personalized images

26:33 How do you not lose money with influencers?

31:55 Making things as easy and as compliant for your partners to avoid creating friction

34:15 How do you get an influencer to go to revenue share (if you have no other options)?

36:03 Why influencers want to work with the right mission-focused brands 

37:33 Transactional influencers versus mission-based influencers

39:20 How do you grow and nurture your community? Giving your community a name and identity

44:10 The power of live events (and inviting your community) to create meaningful exchange

45:10 Surprise and delight gifting as a way to surprise an influencer or community member

49:03 Case study: an out-the-box partnership idea (energy drink collaboration with a TikTok star)

51:03 What is Wellness Influence and who can benefit?

53:40 How would Meg get hold of someone? (an influencer power move)

56:15 Quickfire round with Meg Hailey!



 

 

Connect with Meg!

 

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 

 Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox 

13 Nov 202312. Unlocking the YouTube Influencer Formula: Expert Partnership Strategies to Scale to Over 5 Billion Users W/ Sean Joseph01:04:41

In this episode of Partner Up Profits, YouTube expert Sean Joseph joins us to unravel the YouTube Influencer Formula. We dig into the power of micro-influencers, why focusing on engagement metrics over vanity numbers is crucial, and the potential of long-tail revenue streams on the platform. Sean imparts wisdom on harnessing data to make informed decisions, contemplating pre-roll to mid-roll ad placements, and highlights tools like Socialblade.com and Flanks.com. We finish with a rapid-fire round revealing our guest's favorites. To scale your business through partnerships, don't miss out. Remember, you could be one partnership away from transforming your business!

 

00:34 YouTube expert shares secrets to success.

07:13 Worked at largest consulting firm, learned, but left.

12:58 Society adapting to remote work and technology.

16:25 Free education from top business leaders available.

23:44 Effectively target video ads for optimal engagement.

29:21 Consider viewer data for strategic ad placement.

31:51 Level up in partnership marketing with partnerupprofits.com.

40:03 Advocate fair value for brand and creator.

43:34 Valuing ads, partnering with influencers, budget allocation.

52:32 High praise for Sean and his work.

55:55 Be direct, don't take things personally.

01:00:40 Focus and follow through key to success.



Connect with Sean Joseph!

https://www.linkedin.com/in/sean-joseph-9534011b/ 

https://www.instagram.com/seanzy319/?hl=en 



Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

 

19 Feb 202431. Podcast Scaling: My Secret Weapon to Automate and Scale Podcast Ads to 7-Figures00:13:27

Are you ready to learn the secret weapon for automating and scaling podcast ads to seven figures and beyond? Using Magellan AI, Joey is sharing his seven strategies to help you scale.

 

Gone are the days of sponsoring a show and hoping for the best in terms of ROI. And you can't always ask your friends what shows they're listening to either, or what ads are effective, to get an accurate gauge of what's working in the industry. 

 

Joey has done the hard yards of measuring ad retention using spreadsheets and clumsy anecdotal evidence with big budgets in a bygone era. But now, thanks to Magellan AI he not only knows what to look for, but how to do it effectively, quantitatively, and expediently.

 

Learn how to find affinity shows, make brand outreach way easier, reverse engineer best ad creation practices, and so much more in today's majestic Magellan-centered episode that is a must-listen for all ardent podcasters out there.

 

In this episode, we cover:

 

01:40 Using AI to help you scale

02:20 Introducing an AI tool that can help you scale your brand

02:54 Strategy: Finding Affinity Shows

03:44 Automated ad checks for the WIN

05:57 Watching affinity brands that are advertised on new shows

06:30 Monitoring how existing shows are bringing on new advertisers

07:03 How to make brand OUTREACH way easier

08:05 Using Magellan to measure retention rates

09:55 How to spy on your competitors (observing best practices)

12:05 When to use ChatGPT to help figure out a sales formula

 

Resources:

Magellan AI - https://2024.magellan.ai/

 

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 


Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

27 May 202445. Step-By-Step: How to Land Your FIRST Influencer Collaboration (exactly what to do)00:08:15

Ready to take your brand to the next level by partnering with influencers? 



In this episode, we dive into the process of landing your first influencer collaboration. From prospecting to outreach, we'll cover the essential steps to help you close the deal and kickstart your influencer marketing journey.



What You'll Learn:

  • Prospecting 101: How to find the right influencers for your brand

  • Crafting the perfect outreach message: Tips for grabbing an influencer's attention

  • Closing the deal: Strategies for negotiating and sealing the partnership

  • Measuring success: Setting up tracking and creating feedback loops



If you're a startup looking to gain traction or an established brand seeking to expand your reach, this episode is full of actionable advice to help you navigate the world of influencer marketing. 

Get ready to partner up and watch your business grow!

 

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

 

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer

 

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox.

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