Packaging Unboxd with Evelio Mattos (The Packaging Design Podcast)

The powerful storytelling & branding within commodities can destroy categories. Richard shares his thoughts on standout brands like Liquid Death and provides behind-the-scenes details on successful projects like Seabrook and Horlicks. This conversation dives deep into the nuances of maintaining brand identity and leveraging creativity to break through saturated markets. Richard emphasizes the importance of understanding business problems before jumping into creative solutions, a strategy that has guided Brandon Consultants in their work with established consumer goods brands. They discuss the significance of seamlessly blending emotional storytelling and clear communication in packaging design, illustrated through examples like the evolution of Seabrook's packaging and the transformation of Horlicks from sleep aid to relaxation beverage. Moreover, the episode touches on the trends in today's packaging industry, emphasizing the need for maintaining brand integrity while staying current in a rapidly evolving market. About the Guest: Richard Brandon Taylor is the co-founder of Brandon Consultants, a branding and design agency. With extensive experience in the Middle East and the UK through significant agencies such as WPP's Brand Union and Landor Associates, he has honed his expertise in growing iconic brands. Richard specializes in finding creative solutions for businesses in commoditized categories, combining a strategic approach with creative execution. His background in client service, strategy, and commercial understanding makes him a valuable leader in the branding industry. Key Takeaways: Branding in Commoditized Markets: Creativity is key to standing out in saturated markets, as illustrated by successful brands like Liquid Death and Seabrook. Emotional Storytelling: Packaging must convey a story that resonates with consumers emotionally, making products like Horlicks not just about sleep, but about relaxation and comfort. Client Insights: Understanding the client's business problems is essential to creating effective design solutions that drive growth and solve underlying issues. Trends in Packaging: The rise of bold, provocative packaging and the importance of balancing trends with long-term brand integrity. Category Disruption: Potential for innovation in traditionally dull categories, such as water, toilet tissue, and cleaning products, through unique storytelling and design. Notable Quotes: "I love challenger brands that do that… just use creativity and you might find a way." "You see the challenges that have been faced internally within the organization by looking at their packaging." "Brands need to have a heart, brands still have to have a truth to them that people buy into." "We've always looked at what's the business problem trying to solve, how can brand help that, and then how can creativity help brand." "It's really interesting, you can tap into the culture of a nation through a supermarket." Resources: Richard Taylor on LinkedIn: https://www.linkedin.com/in/richardbrandontaylor/ Brandon Consultants: https://www.brandon-consultants.com Evelio on LinkedIn: https://www.linkedin.com/in/eveliomattos/ Download your own free sustainable packaging guide: https://idpdirect.com/design-guides/ Explore the dynamic world of branding and packaging with Richard Taylor in this episode. Don't miss out on these valuable insights, and stay tuned for more enlightening content from the podcast!

Whoo! We hit nearly 100 episodes on the podcast, thank you so much for listening.

Today we are talking to Michael Napoli of Terracycle and wrapping up our 4 part series on designing sustainable packaging.

** Want to appear on the show and hit our 5k + audience? Just go to the website and let me know: packagedesignunboxd.com

Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind.

Here's why you have to listen:

1) Because it's awesome!

If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.

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*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday.

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Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

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TLDR: We talk about Cow farts, packaging design, inheriting designs that need to be updated, and balancing category norms with the need to stand out.

If you're interested in learning how professionals handle packaging redesigns this is the episode for you.

About The Guest(s): Jill is the Executive Creative Director at Neutral, the first carbon neutral food company in the US. With a background in graphic design and a passion for the natural food industry, Jill brings her expertise to create impactful and sustainable packaging designs.

Summary: Jill, the Executive Creative Director at Neutral, joins the podcast to discuss the company's mission to become the first carbon neutral food company in the US. She shares her background in the natural food industry and her experience launching her own product before joining Neutral.

Jill explains the concept of carbon neutrality and how Neutral works with farmers to reduce carbon emissions in the dairy industry. She also discusses the challenges of designing packaging that stands out on the shelf while still adhering to industry norms and regulations. The conversation concludes with a reveal of Neutral's new packaging design and the reasoning behind the changes.

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Key Takeaways:

Neutral is the first carbon neutral food company in the US, focusing on reducing carbon emissions in the dairy industry.

Carbon neutrality means there are no net new emissions from the production of a product.

Neutral works with farmers to implement emissions-reducing projects, such as feed supplements and forage management. The new packaging design for Neutral's milk products aims to address confusion, improve legibility, and highlight key product attributes.

Balancing industry norms and standing out on the shelf is a delicate process that requires understanding consumer decision-making.

Quotes:

"Carbon neutral means that there are no net new emissions from the production of the product." - Jill

"We knew we had to bring in some cues that would help us blend in." - Jill

"It doesn't need to be a bummer over your breakfast cereal. We just wanted it to be something that would maybe cheer you up." - Jill

What the hell is sustainable packaging anyway? It's late, and I'm going to rant about everything I know and how to approach sustainable packaging design. You're going to learn a few things in this one: 1) What questions to ask you supplier, manufacturer, and yourself before you embark on the road to sustainable packaging design. 2) Materials, we're going to have a heart to heart about materials. Paper, plastic, and alternatives what they are and how they work. Some we're just going to say no to. 3) Where to begin looking for sustainable solutions that impact your packaging's sustainable story. It's not where you would think, but it's where you'll make a difference.  Leave a comment or review, would love to hear if you like this type of episode. If you do I may just do more of them. Support our sponsors:  WestPack - They're California's first live conference! Excited it's about packaging! Use promo code UNBOXD to get 50% admission to various tracks including the cannabis track.  IDP Direct - these guys make amazing retail packaging for global brands. They also have a great sustainability guide available for free, check it out here and get started on your path to more sustainable packaging. Follow me on LinkedIn and leave a comment about this show. You'll get a few sustainable posts a day on Linkedin and be able to network with other like minded packaging people!

Adrian Viesca is an expert and influential figure in the beverage industry, with a focus on traditional Mexican mixers. As an enthusiastic representative of Miche Mix, Adrian brings a wealth of knowledge and experience from Monterrey, Mexico. With a commitment to preserving and sharing the authentic taste of Mexico, he has been instrumental in introducing the Michelada mixer to the U.S. market. His company is revered for being the trailblazer in bottling Michelada in Mexico, expanding its reach and popularity. Get your own Miche Mix here: https://michemix.com *** Download your own sustainable packaging guidebook here: https://idpdirect.com/design_guides/ Learn why specifications management is important to brands: https://specright.com Get the paper that dissolves eliminating packaging waste: https://smartsolve.com *** Episode Summary: In this flavorful episode of the podcast, Adrian Viesca from Miche Mix takes us on a tasteful journey through the essence of Mexican culture embodied in the Michelada mixer – a product that has remained a staple in Mexican beverages and is now poised to stir up the American market. As we delve into the intricate process behind the Michelada mixer's rebranding and its significance to Mexican identity, Adrian offers insights into the philosophy of celebration and festivity that the drink represents. Adrian furnishes us with a tantalizing peek into the history and methodology behind creating Miche Mix's Michelada mixer. He emphasizes the uniqueness of the Michelada cocktail, which stands as Mexico's number one cocktail and introduces it as the "next margarita" poised for explosive popularity in the U.S. This episode not only serves a rich blend of cultural anecdotes but also provides pointers on how to prepare and personalize your Michelada experience with ease, signifying the brand's expansion from a local favorite to an international sensation. Key Takeaways: * Michelada is a beer-based cocktail, recognized as the number one cocktail in Mexico, traditionally consisting of beer, lime, seasoning, and chili, rather than a tomato base. * Miche Mix has recently undergone a rebranding effort to cater to the U.S. market while still preserving its Mexican heritage and authenticity. * The brand's packaging is designed to reflect traditional Mexican culture, using pictures of walls ("rotulos") from Mexico and textured labeling to give consumers a feel of bringing something from a Mexican home to theirs. * The Michelada mixer from Miche Mix is entering the U.S. market with a premium glass bottle format, appealing to consumers looking for high-quality and convenience. * An introduction of single-serve sachets is in the cards for new customers to have an easy entry point to try the Michelada mixer.

Get help with your packaging:https://www.linkedin.com/in/eveliomattos/

If you're going to learn how to design packaging, you need to know the laws that will govern your material decisions around the world.In this episode Paul Kearns and Evelio Mattos explain how EPR, extended producer responsibility laws will impact your brand's packaging decisions and what you need to do today to avoid upcoming fines.

Connect with Paul Kearns on LinkedIn:https://www.linkedin.com/in/paulkearns82/And learn more about Anthesis:https://www.anthesisgroup.com

Paul Kearns is a key figure at Anthesis, where he lends his expertise on extended producer responsibility (EPR) and sustainability. With years of experience and a deep understanding of eprhemenite, Paul provides valuable insights to companies looking to navigate the complexities of EPR laws across different regions. His work helps brands become more environmentally responsible while aligning with global and local regulations.

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Episode Summary:

In this episode, host Evelio Mattos welcomes Paul Kearns from Anthesis to delve deep into the subject of extended producer responsibility (EPR).

As EPR laws gain momentum both in Europe and the United States, Paul explains what EPR is, why it matters, and how businesses can navigate these regulations effectively. Bringing clarity to a complex topic, Paul shares practical advice on how brands can adapt to comply with EPR laws and benefit from these changes.

Extended producer responsibility (EPR) is a policy approach aimed at reducing the overall environmental impact of product packaging. Paul discusses the historical context of EPR, its implementation in Europe, and how the U.S. is catching up with states like California, Colorado, and Oregon leading the way.

He emphasizes that EPR is designed to shift the burden of waste management from taxpayers to producers, who would then be incentivized to choose recyclable and sustainable packaging materials. This conversation also covers the vital role of Producer Responsibility Organizations (PROs) in managing the collection, sorting, and recycling of these materials.

Key Takeaways:

Understanding EPR: Extended Producer Responsibility aims to shift waste management costs from taxpayers to producers, encouraging the use of sustainable packaging.

Definition of a Producer: Generally, the producer is the brand that first markets the product rather than the packaging manufacturer.

Ecomodulation: Brands are incentivized through ecomodulation to use recyclable materials, lowering their EPR fees.

Global and Regional Regulations: Differences and similarities in EPR regulations across various states in the U.S. and Europe, and the implications for businesses.

Practical Steps for Compliance: Importance of registering with PROs like Circular Action Alliance for compliance, especially for businesses operating in multiple states.

Stay tuned for more insightful content and expert interviews as we continue to explore significant industry trends and regulatory changes affecting businesses today. Listen to the full episode for an in-depth understanding of EPR and how it impacts your business.

**About The Guest(s):**​Dave Hopkins is the founder of Print Design Academy, where he teaches graphic designers to become experts in print and packaging design. He is also the host of the Quickie Podcast and the Color Bar Challenge. With a background in acting and a passion for print, Dave brings a unique perspective to the world of design.​**Summary:**​Dave Hopkins, founder of Print Design Academy, joins host Evelio Mattos on the Packaging Unbox podcast to discuss the importance of setting up files for print, the six steps of print production, and how designers can make more money in their careers by incorporating print and packaging design. Dave also shares insights from the recent Color Bar Challenge and highlights the growing trends in the print industry.​**Key Takeaways:**​- Print and packaging design is not dying but evolving, with a focus on unique materials, specialty finishing, and creating memorable customer experiences.- Designers can make more money by becoming involved in the print production process, from sourcing printers to helping with proofing and creating a seamless customer experience.- Inspiration for print design can be found all around, from everyday objects to unique packaging and print materials.- The Print Design Academy offers courses and resources for designers to master print and packaging design, with a focus on teaching the terminology, paper selection, file setup, working with printers, proofing, and how to make more money in the design business.​**Quotes:**​- "There's something unique about holding a physical print piece. It's way more satisfying than an Instagram post." - Dave Hopkins- "Print and packaging design is all about creating memorable customer experiences, even in the world of e-commerce." - Dave Hopkins

About The Guest(s):

Dave Hopkins is the founder of Print Design Academy, where he teaches graphic designers to become experts in print and packaging design. He is also the host of the Quickie Podcast and the Color Bar Challenge. With a background in acting and a passion for print, Dave brings a unique perspective to the world of design.

Summary:

Dave Hopkins, founder of Print Design Academy, joins host Evelio Mattos on the Packaging Unbox podcast to discuss the importance of setting up files for print, the six steps of print production, and how designers can make more money in their careers by incorporating print and packaging design. Dave also shares insights from the recent Color Bar Challenge and highlights the growing trends in the print industry.

Key Takeaways:

• Print and packaging design is not dying but evolving, with a focus on unique materials, specialty finishing, and creating memorable customer experiences.
• Designers can make more money by becoming involved in the print production process, from sourcing printers to helping with proofing and creating a seamless customer experience.
• Inspiration for print design can be found all around, from everyday objects to unique packaging and print materials.
• The Print Design Academy offers courses and resources for designers to master print and packaging design, with a focus on teaching the terminology, paper selection, file setup, working with printers, proofing, and how to make more money in the design business.

Quotes:

• "There's something unique about holding a physical print piece. It's way more satisfying than an Instagram post." - Dave Hopkins
• "Print and packaging design is all about creating memorable customer experiences, even in the world of e-commerce." - Dave Hopkins

Joe Purcell explains how social media grew his packaging company from $0 to $1,000,000 and how he's planning on taking it to $20 Million in the next few years.

Joe Purcell owns and tuns Packaging Answers a packaging company based in the UK, a country not known for its use of social media. Identifying this opportunity Joe's team is leaning into social media to grow Packaging Answers.

Learn more about Joe: https://www.linkedin.com/in/joepurcellpackaging/

Connect with Evelio Mattos: https://www.linkedin.com/in/eveliomattos/

Support our Sponsors:

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How do you design packaging that is infused with sensuality, time, and a place, while delivering it in an aesthetically relevant pack? Asa Cook Creative Director of Intertype Studio explains how his 2 year old studio won the New-Comer award from Pentawards. He also shares his process for collecting and fermenting data as well as delivering deeply moving designs.

By codifying data Intertype studio establishes a solid foundation destined to lead them to victory and their clients to financial success. 

Learn how Asa's process works and what you can do to implement some of his learnings into your process today.

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1) What is the product and how many skus will there be to start? For example if the product is a pair of sun glasses and it comes in 10 colors, those are 10 SKUs you will be designing packaging for.  2) How Much? What will the product retail for? The retail price is an indicator to how much the brand may invest in the packaging. It also allows you to analyze the appropriate competitive landscape. Having a baseline for retail pricing can help to begin determining materials, processes, and production methods. 3) How many? What will the initial order quantity be? We’ve all heard start ups say their first order is only 500 units but their second order will be millions of units once some influencer gets it in their hands. Don’t let the promise of high quantities tomorrow affect your decision making today. 4) When? Define timelines. When is the launch date, when does it need to be in stores, and when does it need to ship? 5) How will the product be fulfilled? This is important because knowing if a product is fulfilled by hand vs by machine will impact the structural design and material selection of the packaging. Learn More & Connect with Evelio Mattos: https://bit.ly/EvelioMattos

About The Guest(s):

Evelio Matos is the host of the podcast "Packaging Unboxed" and an expert in packaging design. He is passionate about exploring the intersection of packaging and artificial intelligence (AI) and how it can revolutionize the industry.

P is an artificial intelligence co-host on the podcast. P is knowledgeable about AI and its applications in packaging design. P provides insights and answers questions about the role of AI in the industry.

Summary:

Evelio Matos interviews P, an artificial intelligence co-host, on the podcast "Packaging Unboxed." They discuss the role of AI in packaging design and its potential to revolutionize the industry. P shares various tasks that AI can perform, such as generating new packaging design concepts, optimizing package dimensions, and developing sustainable packaging materials. They also explore the ways AI can enhance the packaging experience for consumers, including augmented reality packaging and personalized packaging. The conversation delves into the challenges of sustainability and greenwashing in the industry. P emphasizes the importance of transparency and accountability in packaging design. The discussion concludes with a reflection on the future of AI as both a creator and consumer, and the potential impact on the global economy.

Key Takeaways:

1. AI can dominate tasks such as generating new packaging design concepts, optimizing dimensions, and developing sustainable materials.
2. AI has the potential to create immersive packaging experiences through augmented reality and virtual reality.
3. Sustainable packaging materials include biodegradable and compostable options, upcycled materials, and smart packaging.
4. Eliminating packaging entirely is challenging, but strategies like zero waste stores and refillable products can reduce the need for packaging.
5. Greenwashing is a problem in the industry, with misleading claims of eco-friendliness. Consumers should demand transparency and certifications.
6. AI designers have advantages in processing data, recognizing patterns, and working without fatigue, but they lack human creativity and intuition.
7. AI as a consumer could lead to more efficient and data-driven purchasing decisions, personalized recommendations, and analysis of product reviews.
8. The integration of AI with home appliances for shopping is still in its early stages, but examples include chatbots and voice assistants.
9. AI consumers could interact with packaging through augmented reality, voice recognition, wearable tech, facial recognition, and biometrics.
10. The future of AI as both creator and consumer could bring changes to the global economy, including increased productivity and new business models.

Quotes:

• "AI designers have some serious advantages… They can process and analyze massive amounts of data… AI algorithms can be trained to recognize patterns and identify trends." 
• "AI can't replicate the full range of human emotions… It can't fully grasp the cultural, social, and historical context of design."
• "AI consumers can scan a package with their smartphone and see 3D product demonstrations, virtual try-on experiences, or get additional product information."
• "The fear of automation taking away jobs is a valid concern… But in the long run, it could actually create new opportunities for employment and innovation."
• "Don't stress about the robots… Keep creating, keep innovating, and keep pushing the boundaries of what's possible."

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Simon Van Leuven breaks down what happens to your packaging after it's picked up for recycling. We discuss how to design packaging for sustainability, and how different packaging materials impact the true nature of sustainable packaging design. Simon is someone that I’ve followed for a while and watched many of his videos where he’s out on the job at recycling plants, MRFs, or even outdoors fishing and picking up trash. He’s a director at Vanden Recycling based in Melbourne Straya, he’s also the host of Think Beginning Not End where he gets into the nits and grits of recycling and sustainability. You can learn more about Simon before we get into this episode by hunting him down on LinkedIn, search for Simon Van Leuven, If you want to learn how your packaging impacts the recycling industry, you’re going to love this episode. Today you’re goin to get a few massive ideas. 1 - What happens to the various materials once they get to your local MRF 2 - New labeling requirements being implemented today 3 - Compostable packaging - is it a lie? Make sure to take notes, and enjoy the episode. Follow Evelio Mattos on LinkedIn for daily sustainable packaging information Connect with Simon Van Leuven on LinkedIn Subscribe to his podcast Think Beginning Not End Support our sponsor IDP Direct, the luxury packaging manufacturer. Get 20% off your custom packaging dielines from DieCutTemplates.com

Discover the ultimate guide to Costco packaging design in this must-watch episode! Whether you're a designer, brand manager, or entrepreneur, we break down the secrets to designing packaging that meets Costco packaging requirements and sells. Learn how to navigate the unique challenges of club store packaging, from maximizing pallet efficiency to the "5-second, 5-foot rule" for grabbing customer attention. Find out why Costco demands more than just great design—it requires strategic thinking. We'll dive into the essentials of three-side shoppable pallets, the journey of earning a spot on the Costco floor, and how to innovate with sustainable materials like plastic-free packaging. Stay until the end to uncover the biggest missed opportunity in Costco packaging that could transform your approach to how to design packaging for club stores and beyond. Packed with actionable insights, this episode is your go-to resource for mastering Costco packaging requirements.

Today’s Guests are Chris Cook & Audra Nebolini, ACDs at CBX. Here's what we discuss and what you can learn more about: Packaging design strategy, what it's like in a major brand strategy session Setting benchmarks for success How brands can communicate purpose using design cues on shelf We discuss how you can take a brand like Clorox who previously was seen as an under the sink product with skull and crossbones for its ability to kill everything and creating a 180 degree turn in the consumer’s perception of purpose. Listen to how packaging and design influences consumers to embrace Clorox today for the safety it delivers. If you’re enjoying the show, please leave us a review whereever you listen to podcasts, it would mean a great deal to me and help others interested in packaging discover the show. Connect with Guests: Audra Nebolini on LinkedIn Chris Cook on LinkedIn Learn more about CBX online Connect with Evelio Mattos on LinkedIn Our Sponsors: Intl. Direct Packaging Because IDP doesn’t source factories, they are the factory. IDPdirect.com Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling)

Evelio Mattos introduces the podcast episode featuring Tommy Bonyr and Frida Anderson where they discuss Artificial Intelligence and Packaging Design.

They talk about Pantone color versus lab conversation, and sustainable packaging solutions like solar power, algae inks, and carbon negative inks.

Evelio is a member of the Pentawards Jury 2023 and has been working with brands like Michael Kors and Sonos. He is a graphic designer and was initially interested in doing death metal posters, but realized that nobody was paying for that kind of work. He then moved on to website design and ads, which he did not find very exciting.

He then got a chance to do a packaging design job and found that more interesting. He is excited to be part of the podcast and ready to discuss his experience in packaging design. The speaker discusses their first experience working in packaging design. They explain how they fell in love with the art form after creating a physical piece from a box.

They go on to explain how packaging is a superpower since it can traverse time and space, allowing for trends in one year to be used to design something for the next year. They discuss how the chain of people involved in the packaging process is mixed with people from all over the world and different industries. Finally, they talk about when it is time to get paid for their work. The speaker describes how they got into the packaging design industry. They began their journey in flat design but then had the opportunity to create a box and realized that this was the field they wanted to pursue. The speaker then started their own business and got the opportunity to work with a manufacturer, eventually building an agency and selling it.

The speaker discusses how they had to learn the basics of print before they could control it and how they began as an assistant at an agency in California before learning from everyone and climbing the ranks.

Connect with Tommy Bonte and Brobygrafiska here.

Connect with Evelio: LinkedIn: https://www.linkedin.com/in/eveliomattos/

Site: https://www.packagingunboxd.com 

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Sponsor Links: Sustainable Packaging Manufacturer -⁠ IDP Direct⁠ Specifications Management -⁠ Specright⁠ Get packaging templates, Dielines, and mock-ups - ⁠Pacdora - USE UNBOXD50 for 50% off⁠

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*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to ⁠YouTube here⁠.

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Listen to these episodes next:

⁠Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121⁠

⁠What is Luxury Packaging with Burberry Creative Director Vincent Villeger⁠

⁠What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky⁠

⁠Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker⁠

⁠How To Win Packaging Design Awards with Head of Pentawards Adam Ryan⁠

⁠Structural Packaging & User Experience with Think Packaging Mat Bogust⁠

⁠Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario

Black Ink Projects Co-founders Matt and Hayden answer how they are consistently innovative and pushing the bounds of packaging design.

After designing the latest shoebox for the Adidas x Mr. Bailey release. Their Mycelium box and amniotic sac-like shoe bag has been featured everywhere from Hypebeast to Trendhunter as a groundbreaking shoe box. 

So how do they manage to stay so far ahead of trends and pushing manufacturing beyond the norms? Haden and Matt give a masterclass in never settling for now and how to always look to the future.

Want more packaging design content? How to design packaging, what is luxury packaging, what is sustainable packaging? Get everything you want to know about packaging design from the podcast.

Learn more about Black Ink Projects

Check out their work on Instagram

Connect with Haden and Matt on Linkedin

Connect with Evelio on LinkedIn

Struggling to make your packaging stand out on crowded shelves? In this episode of Packaging Unboxd, we break down two major redesigns by Chase Design Group—Dorot Gardens, a frozen garlic and herb brand that had to solve the problem of being invisible in the freezer aisle, and Tombstone Pizza, a refresh that modernized the brand while keeping its bold attitude intact. Learn how smart design choices, from color strategy to shelf visibility, can transform a product’s success. Whether you're a designer or launching a CPG brand, this episode delivers insights you can use today.

Follow Adey Efrem Connect with Evelio Mattos

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Adey Efrem, a vanguard in the packaging design world, blends her rich experience in graphic design with groundbreaking AI technologies to redefine industry standards. With a foundational career that spans from crafting engaging social media content for eateries to leading packaging designs for behemoths like Frito-Lay and Impossible Foods, Adey has always been at the forefront of innovation. Her work, characterized by a seamless integration of creativity and technical acumen, has set new benchmarks in the use of AI for design, particularly with ChatGPT. Adey's journey is not just about designs that capture eyes but about pioneering a future where AI and human creativity create unparalleled user experiences.

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Episode Overview: This episode unveils the transformative power of AI in packaging design through the eyes of Adey Efrem, a trailblazer who has dared to venture where few designers have. Starting with her initial foray into the world of design to her current role as a spearhead at Impossible Foods, Adey's story is a testament to the evolution of design ethos in the age of artificial intelligence.

Listeners will be captivated by how Adey harnesses ChatGPT to craft designs that are not only visually striking but deeply resonant with brand identities. This dialogue is more than just a narrative; it's a masterclass on the symbiosis between AI and traditional design methodologies. Adey shares her insights on how AI is reshaping the landscape, making it an essential toolkit for any designer aiming for the zenith of creativity and innovation.

When you design packaging you think about looks, feel, product protection, and maybe you think about competing on shelf. But have you ever thought about how your packaging sounds? 

The way your packaging sounds can turn off consumers, make your product feel cheap, or it can increase the perceived value of your product.

In partnership with Pentawards we listen to the different types of materials in packaging and the sounds they make, how they are us feel, and how to choose the right materials for your brand.

Please join me in listening to this packaging design.

Connect with Pentawards here

If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.

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Connect with Evelio on LinkedIn

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*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

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Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

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Why should you travel to Pairs Packaging Week? Because Easyfairs puts on the largest high tech packaging show anywhere in the world. From manufacturers of packaging to some of the greatest brands delivering packaging innovations on a global scale. Chanel, Louis Vuitton, Guerlain, you name it they are here and searching for the latest in sustainability, consumer experience, and scalable innovations.

Join me in discovering the future of packaging at Paris Packaging Week.

Interested in visiting the show? Click here to learn more:

https://registration.gesevent.com/survey/1s8fal5ak310l/start?translation=1y3e4bjlh3me0

Learn more about Packaging Unboxd: https://bit.ly/PUSubs 

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📦 Support the pod by leaving us a review here.

Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off

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*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

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Listen to these episodes next:

Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario

#packaging #midjourney #design #howto

Dr. Andrew Hurley offers the answer to "Will your packaging design changes deliver a measurable ROI?" His platform Package Insight offers an eye into consumer thoughts, emotions, and how they actually interact with your packaging in a real world environment before you go to market.  Do design trends really drive consumer purchasing patterns or are packaging designers allowing their own preferences and biases dictate the results?  Thanks to International Direct Packaging for their sponsorship: IDPdirect.com Dr. Andrew Hurley is the founder of Package Insight, a research team that can convert their lab into any environment needed to test packaging design to gather real-time consumer data. Their lab can be a Home Depot one day and a Whole Foods Market the next complete with a refrigerated aisle and everything. By recreating the shopper's environment Package Insight is able to capture over 50 bits of data per second using their eye tracking glasses each consumer is outfitted with in their lab.  A/B test your packaging in real-time against your competition on shelf and learn what consumers are actually looking at when they browse the aisle.  Learn more about Package Insight. https://packageinsight.com Connect with Dr. Andrew Hurley Connect with Evelio Mattos Thanks to International Direct Packaging for their sponsorship: IDPdirect.com Thanks for listening.

If you’ve ever designed packaging with textures and foils,

you know there’s a learning curve to doing it right.

I want to bring you the opportunity to gain these insights as quickly as possible.

I’m joined by April Lytel with Kurz Transfer Products,

Kurz has been making foils since the 1800’s so they know a thing or two about foil.

Today’s - 10 Lessons for designing with Foil is split into 2 parts to keep it short and actionable.

Subscribe, Rate, and Review!

Show Links:

April Lytle on LinkedIn: https://bit.ly/2ZQLyz9

Kurz Transfer Products: https://bit.ly/Kurzfoil

Kurz Transfer Products Online: https://www.kurzusa.com

Connect with me on LinkedIn:https://bit.ly/EvelioMattos

Packaging Unboxd special guest, Kevin Russell, Creative Director at Dark Forces Design talks about Artificial Intelligence in the creative process.

In today's episode, we'll be discussing Midjourney, a new AI tool for packaging design. Kevin will be sharing his thoughts on how to use Midjourney, the opportunities it creates for designers, and the legalities of using AI in the design process.

We'll also be exploring how the future of design is evolving at breakneck speeds and how Midjourney fits into this landscape.

So, grab your headphones and join us as we delve into the exciting world of Midjourney and the future of design.

Learn more about Kevin's work >> here

Check out Kevin's Link Tree >> here

Stay up to date with the latest in Packaging Ai >> here

Learn how to generate packaging with Midjourney >> here

Follow Evelio on LinkedIn >> here

Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off

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*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

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Listen to these episodes next:

Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario

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📦 Support the pod by leaving us a review here.

Long-form and ‘doom and gloom’ content on sustainability arguably lack efficacy because readers either lose focus or end up feeling completely disempowered. Today’s guest is Ariel Maldonado and she is switching things up by using the format of memes on her Instagram page, @gogreensavegreen. You might be wondering why we are talking about memes today but, to practice sustainable packaging, you need to be well-informed. This is where Ariel fits in, so make sure to follow her! We chat with our guest about how she got obsessed with the environment and began to search for a way that she could join the sustainability movement. She talks about why she chose to start an Instagram account and how the type of content she posted evolved over time. We hear why memes are so effective due to the fact that they are to the point, humorous, and don’t make people feel like they are being attacked. We speak about various themes in the sustainability conversation, such as informed consumption, alternatives to plastic, and mono cropping, and Ariel shares her ideas based on the research she has done for her account. Our conversation also covers Ariel’s thoughts on where she wants to go next, and she shares her hope to not just educate her audience, but to help drive action. Great ideas and projects are so much more powerful when they reach large audiences, so tune in to hear how Ariel is working to achieve this goal today!

Key Points From This Episode:

• How Ariel became interested in sustainability and began to share her research on Instagram.
• The evolution of Ariel’s Instagram page and why she decided to use memes as a medium.
• Why Ariel does not see herself as an ‘influencer’, even though she has a large audience.
• Ariel’s thoughts on pursuing volunteer coordinating and where she might go next.
• The stress of creating long-form content and why Ariel finds memes to be so effective.
• Her experience with sponsorships and why she doesn’t want her page to be focused on making money.
• Why Ariel prefers reusable water bottles and her thoughts on how damaging plastic is.
• How the research and activism Ariel does has influenced the way she shops.
• The confusion involved in shopping sustainably and how Ariel can use her voice to help.
• Ariel’s wish to go beyond educating and help people to take action.
• The scam of carbon offset projects and how mono-cropped trees often kill ecosystems.
• Where to go online to find out more about Ariel and Go Green Save Green.

Links Mentioned in Today’s Episode:

Ariel Maldonado on LinkedIn

Ariel Maldonado on Twitter

Ariel Maldonado Email

Go Green Save Green on Instagram

Package Design Unboxd

Evelio Mattos on LinkedIn

Evelio Mattos on Twitter

Intl. Direct Packaging

Specright

This mind blowing mono-material packaging design makes you question what you thought you knew about molded fiber and product packaging manufacturing.

The team at Colourform (yes, with a U), are questioning why everything is overpackaged and how to reduce materials and packaging components to deliver fresh take on branding and what it means to package something.

Their award winning brand building molded fiber designs challenge everything from how to package a bottle and cosmetics, to fragrance and fashion. 

Listen to learn the first 5 things you need to ask before you start down the path of molded fibre (yes, with an "re" not an "er")

Links to stuff in the show:

ColourForm

James Cropper

La Vie Est Belle by Lancome packaging

Ruinart packaging

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Connect with Evelio on LinkedIn for his packaging classes

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Subscribe to our Youtube channel

Start adding smart lighting to your packaging with INURU Download the free sustainability guide HERE! Get your packaging specifications in order with Specright About the Guest(s): Marcin Ratajczak is an entrepreneur with a vision to transform the packaging industry through innovative technology. With a career that began in building cleaning services and later transitioned into technical solutions for the industry, Marcin's entrepreneurial journey has been diverse. He is the founder of Inuru, a company at the forefront of smart packaging solutions that integrate OLED technology to create dynamic and reusable packaging. Episode Summary: In this captivating episode, we delve into the fascinating intersection of technology and packaging with Marcin Ratajczak from Inuru. As an innovator in the field of smart packaging, Marcin shares his journey from starting his career in building cleaning services to revolutionizing the packaging industry with OLED technology. This episode provides a glimpse into the future of packaging, where light not only enhances visual appeal but also adds functional benefits like indicating product expiration. Marcin reveals the challenges and milestones in creating sustainable, dynamic packaging solutions that can transform the customer experience. From the importance of reliable electronics in packaging to the potential applications in food safety and medical alerts, Marcin outlines the broad implications of integrating OLED lights into packages. He further discusses Inuru's mission to combine german engineering, American ingenuity, and Chinese scalability to create an unprecedented type of packaging material. Key Takeaways: Inuru creates smart packaging with OLED technology to make packages with dynamic and reusable surfaces, which can be reprogrammed for new products. The integration of lighting in packaging not only transforms the aesthetic but also interacts with the environment, adding an emotional dimension to the user experience. Current limitations include a pre-set color palette and the space requirements within the label design, with future potential for dynamic color change. At present costs, single-digit dollar costs per label with potential to reduce to $0.05 in the future as the technology scales. The applications for light-up labels range from luxury products enhancing the unboxing experience to critical medical packaging alerts, with a focus on reliability and recyclability. Notable Quotes: "A light source is not only transforming a feeling, but it is at the same time also altering the environment." "We are currently the only company that's capable of [printing OLEDs]." "It's all about being seen. It's all about being fun. Let's don't forget the fun aspect of packaging, right? And products." Resources: Website of Inuru: inuru.com Tune in to the full episode to explore the innovative world of smart packaging and how Inuru is paving the way for a more interactive and sustainable future in the industry. Stay tuned for more enlightening content from this podcast series.

Get help with your packaging from Evelio: https://www.linkedin.com/in/eveliomattos/ About the Guest(s): Simon Forster is the versatile founder and Creative Director at Robot Food, an award-winning branding and packaging design agency. With a keen interest in launching disruptive brands, Simon has successfully led numerous projects, both for clients and his own ventures. His deep understanding of retail strategy, consumer behavior, and creative branding makes him a notable expert in the field. Connect with Simon: https:www.robot-food.com Evelio Mattos is a seasoned designer and creative director known for his thought leadership in packaging design and branding. He frequently engages with industry experts to discuss challenges and trends in the design world through his podcast. Support our sponsors: Order packaging directly from the factory: www.IDPdirect.com Manage your packaging specifications: www.specright.com The paper that dissolves in water for packaging: www.smartsolve.com Episode Summary: In this engaging episode, Evelio Mattos converses with Simon Forster, the Creative Director of Robot Food. The discussion dives into the essence of what makes a brand disruptive, focusing on branding and packaging strategies that set brands apart from their competitors.

Simon shares valuable lessons from his own entrepreneurial journey, including the initial missteps and eventual pivot that led to the success of his skincare brand, Stories and Ink. Their conversation not only covers the practicalities of launching a brand but also delves into emotional branding and the power of resonating deeply with the target audience.

Simon draws from his extensive experience to highlight the intricacies of truly understanding one's consumer base and the importance of building a strong community around a brand. He emphasizes that disruption is not just about being loud and brash, but about cutting through the noise with authenticity and relevance. They also discuss the significance of tone of voice, copywriting, and creative flexibility in branding. Through real-life examples such as the Brooklyn Brewery rebrand, Simon illustrates how subtle yet strategic design changes can make a monumental impact in a crowded marketplace. Key Takeaways: Importance of Community: Building a brand starts with understanding and nurturing a community around it.

Subtle Disruption: Effective branding isn’t always about being the loudest; sometimes, the most subtle changes can create significant disruption.

Copywriting Matters: Quality copywriting is often undervalued but is crucial for a brand’s voice and resonance.

Learning from Mistakes: Early entrepreneurial missteps provide invaluable learning opportunities that shape future success.

Emotional Branding: Brands that tap into consumer emotions and values establish stronger loyalties.

We have all experienced molded fiber, usually as a replacement for foam or plastic inserts (think egg boxes). However, this largely underrated material offers countless possibilities to those bold enough to use it, and it is environmentally friendly to top it all off! Colourform is at the forefront of design and innovation with molded fiber and today we get to speak to two key members of its team, Richard Dancy and Chris Schofield! Richard and Chris take us through the process behind the complex designs they have made using this material while giving listeners an insight into what is truly possible with Colourform. We learn about the value proposition of Colourform’s molded fiber from a branding perspective and hear examples of how their product has helped to elevate the story behind the many clients they have worked with. Our conversation also covers the sustainability aspect of Colourform. We talk about how they are helping their clients push the boundaries of easy-to-use recycled packaging as well as find their place in the circular economy. So, tune in today to give your molded fiber preconceptions an extreme makeover!

Key Points From This Episode:

• Introducing Chris and Richard and their roles within Colourform.
• The Colourform offering: a thermo-formed molded fiber product (an alternative to plastic).
• What sets Colourform apart from other packaging and even molded-fiber competitors.
• A Maison Ruinart champagne bottle wrap made by Colourform and the process behind it.
• The process of realizing ideas and how Colourform shows clients what is possible.
• How Colourform helps to elevate brands by telling their story using molded fiber.
• What molded-fiber is and the molding process the Colourform products go through.
• The cost of making the tools and molds and the typical order size Colourform gets.
• How Colourform is evolving to take on ever more complex and beautiful projects.
• The different legs of James Cropper and how Colourform interacts with them.
• Water costs involved in creating the product and Colourform’s environmental standards.
• The possibilities for forms, strengths, and printing: how Colourform demonstrates these.
• How the Colourform team joins separate pieces of molded fiber and combines colors.
• The way Colourform can include materials from the packaged product into the packaging.

Links Mentioned in Today’s Episode:

Richard Dancy on LinkedIn

Chris Schofield on LinkedIn

Colourform

James Cropper

Package Design Unboxd

Evelio Mattos on LinkedIn

Evelio Mattos on Twitter

Package Design Unboxd Q&A on Clubhouse

Intl. Direct Packaging

Specright

Packaging Unboxd and The People of Packaging team up to unbox the $150 bottle of Gold Fashioned from Sunday's finest along with Co-founder Robert Haynes and Damiane Nickles.

Color, materials, production processes, as well as why each design decision was made is explained in this episode as we enjoy ourselves a few Gold Fashions. 

Learn how delayed gratification designed into packaging can increase consumer anticipation and drive brand affinity. Or how panels in packaging can be used to tell an excitement creating story.

Packaging design is critical when designing packaging for alcohol and ready to drink market as it allows the server to feel special and enjoy the process of unboxing the bottle in their own special way.

Episode links:

Order your own Sunday's Finest Gold Fashion here

Listen to Adam Peek's People of Packaging Podcast here

Connect with Evelio on LinkedIn and learn more about packaging design here

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Adobe Illustrator launched Beta and now has incorporated many new A.I. features, but there's one you need to start using now.

Evelio dives into what Adobe Illustrator's Beta offers for packaging designers with their mockup feature that makes it so fast for comps and early concept presentations for packaging.

Learn why A.I. will continue to make your workflow more efficient and handle the tasks that don't contribute to creativity but allow you to get your ideas out into the world faster.

Learn how to transform your packaging career with A.I. follow Packaging Unboxd on Youtube and connect with Evelio on LinkedIn.

Connect with Evelio on LinkedIn Here

Follow us on YOUTUBE Here

Get our FREE A.I. for Packaging Designers Guide to Midjourney book here!

If you're in packaging then you need to check out our Sponsors:

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Follow Kevin Johnson: https://www.instagram.com/kjdesignsthings/ Obviously go follow the Broncos: https://www.instagram.com/broncos/

In the latest episode that unfolds on the Packaging Unboxd stage, we dive deep into the world of sports through the lens of packaging and design with none other than Kevin Johnson, the mastermind Creative Director at the Denver Broncos. With a career that zigzags through the vibrant corridors of Minor League Baseball, the NBA, and now the NFL, Kevin's journey is nothing short of a masterclass in blending passion with profession.

---- Support our sponsors: Packaging Factory: Need to buy packaging but tired of working with vendors, go straight to the factory that makes it: IDPdirect.com Specifications management: Need to manage your specifications to control your EPR spend or reorder packaging? check out Specright.com ---

This episode is a treasure trove for those at the intersection of sports and design, offering a rare glimpse behind the scenes of sports branding and its evolution. Kevin, with his nearly two decades of experience, pulls back the curtain on the Denver Broncos' branding saga, discussing the pivotal role of packaging in fan engagement and brand consistency. From the design intricacies of the Broncos' alternate helmet to the social media buzz it generates, Kevin lays bare the strategic thought process that goes into every decision.

But it’s not just about helmets and logos. Kevin takes us on a stroll through the streets of Denver, where mural projects and collaborative artworks speak volumes of the community's connection with the team. This episode is a narrative of transformation – from a child surrounded by cardboard dreams to a visionary shaping the Broncos' brand identity.

Key highlights include:

• Diverse Design Realms: Explore the multifaceted world of sports design, where creativity meets functionality, from uniforms to experiential packaging.
• Career Touchdowns: Kevin’s personal journey underscores the potential of carving out a unique path at the crossroads of sports and design.
• Engaging Narratives: Discover the power of packaging in creating compelling stories that resonate with fans, fostering a deeper brand connection.
• Evolving Fan Experiences: Witness the transformation in fan engagement strategies, moving towards inclusivity and community.
• Creative Synergies: Learn about the emerging collaborations between artists and athletes, opening new avenues for personal and brand storytelling.

Featuring candid moments and insightful reflections, Kevin Johnson shares, "The proof is in the packaging… Packaging can make such an impact when you deliver something in the right way.” This episode is not just an exploration of Kevin’s illustrious career but a beacon for anyone passionate about the confluence of sports, design, and packaging.

Tune into this episode for an inspirational journey that bridges the gap between creativity and sports, only on Packaging Unboxd. Follow Kevin Johnson's professional and creative escapades on Instagram at @KJdesignsthings for more behind-the-scenes action.

I just bought an NFT solely for the packaging design. Insane? Probably.

I bought the Chinese New Year release of Gelnfiddich's 21 year old single malt scotch that comes in a beautifully illustrated box by Chineses Artist Rlon Wang. The idea of limited edition packaging isn't new and neither are presages, but this is entirely different, yet so much the same. 

I own 1 of the presale 200 limited edition bottles and boxes. The difference is that I don't get the bottle unless I burn the NFT, and each NFT that is burned makes the others rarer and more desirable. 

So how can you use NFTs to drive consumer engagement in 2022? How can you tie NFTs to limited edition packaging and releases? Let's discuss and figure what makes sense and how to do it.

Listen and follow with any questions on my LinkedIn:

Evelio Mattos on LinkedIn

Learn about the project on BlockBar

Subscribe

Get help creating your sustainable packaging: https://www.linkedin.com/in/eveliomat... About the Guest(s): Tim Silman is the Program Director at Lonely Whale, a renowned organization dedicated to preventing ocean plastic pollution. Co-founded by actor Adrian Grenier in 2015, Lonely Whale leverages storytelling, modern marketing techniques, and collaborative partnerships to tackle ocean plastic pollution. Tim, based in Charlottesville, Virginia, leads innovative projects and campaigns focused on sustainable solutions, such as the Plastic Innovation Prize. **Support the show sponsors: Download the how to design sustainable packaging guide: https://idpdirect.com/design_guides/ Learn how to manage your packaging specifications: https://specright.com Learn more about dissolvable packaging materials: https://smartsolve.com Episode Summary: Join Evelio Mattos in an insightful conversation with Tim Silman, Program Director at Lonely Whale. This episode dives deep into the issues of ocean plastic pollution, highlighting innovative initiatives and sustainable practices. Tim shares his journey, the mission of Lonely Whale, and how radical collaboration and modern marketing are creating new pathways toward a plastic-free ocean. Lonely Whale focuses on reducing ocean plastic, with campaigns like "Stop Sucking" and initiatives like Nextway Plastics and the Ocean Heroes program. Tim discusses the impact of thin film plastics, innovative solutions using seaweed-derived materials, and the importance of biodegradable plastics. Brands are encouraged to integrate these new materials into their supply chains, with complex challenges of scaling these solutions being addressed through collaborative efforts. Key Takeaways: Urgency of Ocean Plastic Pollution: An estimated 11 million metric tons of plastic enter the oceans yearly, expected to triple by 2040. Lonely Whale's Strategic Approach: The organization uses storytelling, campaigns, and collaborations to drive change and innovate solutions for ocean plastics. Innovative Alternatives: The Plastic Innovation Prize highlights seaweed-based biodegradable alternatives to thin film plastic, showcasing winners such as Sway, Zero Circle, and Notpla. Role of Designers and Brands: Designers and brands play a crucial role in sustainability by integrating innovative materials and setting realistic yet ambitious goals. Future Steps: Loneliness is focused on educating and expanding their initiatives while seeking new problematic materials to tackle in the fight against plastic pollution. Notable Quotes: "Our center has really been around leveraging storytelling and modern marketing techniques and radical collaboration with brands and other partners to change the trajectory of ocean plastic pollution." — Tim Silman "It's a humongous problem. People may be familiar with the Pacific garbage patch, with the impact on marine life now emerging more on human health and climate." — Tim Silman "Biodegradable doesn't actually mean anything. It's kind of industry greenwashing, unfortunately. Biologically degradable is a term we use to demarcate that." — Tim Silman "Think about the consumer and their behavior, and how they interact with your product, to better incorporate sustainable design at the upfront." — Tim Silman "Brands have to consider their storytelling, setting realistic targets and, if necessary, adjusting goals while maintaining transparency and authenticity with their customers." — Tim Silman Resources: Lonely Whale: lonelywhale.org Unwrap the Future: unwrapthefuture.org Instagram: @lonelywhale Podcast: 52 Hz Podcast on Spotify For more captivating conversations and sustainability insights, listen to the full episode and stay tuned for more episodes from our series.

In episode 26, we discuss everything you need to know in order to begin designing cannabis packaging.  Our guest Jared Mirsky is one of the most well-known cannabis brand agents in the game today. He's shared his story about growing cannabis brands with his team all over the world and has worked with some of the most notable names in the game.  Whether you're a seasoned packaging designer or just cutting your first box, cannabis if a whole new ballgame. You need to understand the industry and strategies to grow, get noticed, and connect with consumers with experience-driven packaging design. Did you enjoy the show? If you did, let us know and leave a quick review. Connect with Jared Mirsky: LinkedIn Wick&Mortar Instagram Connect with Evelio Mattos: LinkedIn

Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind.

Now if you don't know Terracycle, they recycle the unrecyclable and work with some of the world's largest brands to put in place recycling schemes that reduce global waste. Here's why you have to listen:

1) The differences between practically recyclable and technically recyclable, and why this matters.

2) Learn how brands view Sustainability today

3) Different types of recycling processes 

If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts. 

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Pick up a death metal PDU hoodie 🤘🏽here

Connect with Michael on LinkedIn

Connect with Evelio on LinkedIn

Learn more about Terracycle here

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*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday.

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Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

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Support the best damn packaging podcast and our partners:

Order your packaging factory direct with IDPDirect.com

Or learn how Specright can manage your packaging

This is how professional designers using Ai to generate ideas and not get overwhelmed with the Ai hype cycle

and FOMO.

Evelio Mattos is esteemed in the design industry, particularly for his innovative outlook on packaging design. Evelio has achieved recognition for his approach to integrating storytelling into branding and product development, rejecting a race towards speed in favor of quality and connection. Known for his critical view on the recent wave of AI tools in design, Evelio serves as an insightful voice, guiding both established designers and newcomers in navigating the evolving digital landscape. Download your own Sustainable Packaging Guide Download your own Ai handbook: Learn about packaging specifications management Check out the latest in dissolvable packaging Episode Summary: In this thought-provoking episode, Evelio Mattos dives deep into the world of design, particularly focusing on packaging, in the face of the burgeoning AI revolution. Evelio offers an unfiltered perspective on the deluge of AI-assisted creative tools that are shaking up the industry. From OpenAI's text-to-video to AI-powered packaging creation, he addresses the anxieties and misconceptions surrounding the capabilities of AI within the design spectrum. Evelio emphasizes the critical importance of narrative and conceptual depth in design over the allure of AI's slick, fast-generated images. He discusses his approach to using AI as a tool for aiding the design process rather than allowing it to dictate the creative direction. Through an illustrative example, Evelio outlines how to harness AI effectively—to build concepts, gather inspiration, and create a unique story for a product's branding. Key Takeaways: AI innovation in design has created buzz, but Evelio urges a focus on quality over speed in product development and branding. A successful design strategy incorporates storytelling and conceptual depth, areas where AI is currently limited. Using AI as a collaborator, rather than a replacement for creative work, can enhance the conceptualization phase. Evelio believes that understanding the project's narrative is more crucial than producing quick visual prototypes with AI. The episode showcases the practical application of AI in designing a unique packaging concept for salsa, emphasizing the tool's supportive role. Notable Quotes: "90% of the shit that's out there that people are using AI to create is useless. It's just fluff." "Without a good story, a good concept, a strong strategy, storytelling, AI is not going to build you a brand, a product that's going to outsell anybody else." "AI hallucinates. It comes up with makes up shit more than I do. So you can't really always trust it, but it's a good way to kind of speed up your process." "Packaging and branding and messaging from… it's not about the quality of the image, it's about the quality of the idea." "Focus on the one that matters to you. And this is the one that makes the biggest difference. In a designer's world. Everything else is a toy." Resources: Connect with Evelio on LInkedIn Engage with the intricate nuance of design in the age of AI by listening to the full episode, and gain insights from Evelio Mattos on how to remain authentically creative in a rapidly evolving field. Stay tuned for more enlightening conversations that challenge the status quo and inspire innovation.

Need packaging, talk to Evelio: https://www.linkedin.com/in/eveliomattos/ Wanna work with Robot-Food? https://www.robot-food.com Simon Forster is the founder of Robot Food, a design and branding agency known for its disruptive and innovative approach. With a background in art and a history rooted in punk and skate culture, Simon has cultivated a reputation for questioning the status quo and pushing creative boundaries. His journey began with running a surfskate brand funded by Joey Ramone, marking the beginning of his love affair with branding. Today, Simon and his team at Robot Food are dedicated to creating impactful and standout strategies for their clients. Support our sponsors: Factory Direct Packaging Manufacturing: https://www.idpdirect.com Manage your packaging specifications: https://www.specright.com Sustainable packaging that dissolves in water: https://www.smartsolve.com Episode Summary: In this thought-provoking episode, Simon Forster of Robot Food sits down with Evelio Mattos to discuss the controversial subject of design awards. Simon shares his critical views on the relevance and necessity of such accolades in the industry, outlining how awards can sometimes compromise the integrity of the work and may not ultimately benefit design agencies. The conversation touches on the cost implications and the often-overlooked downside of getting trapped in a cycle of constantly chasing awards. Simon's punk-rock ethos and commitment to authentic, disruptive design shine throughout the discussion, challenging the conventional wisdom around what it means to be successful in the design world. Simon highlights the hefty financial burden of entering design awards and questions their true value to clients. He explains that his agency's growth and reputation have been built on delivering results rather than chasing recognition through awards. Simon emphasizes that clients prioritize results such as increased sales and brand impact over industry accolades. With a background that includes leading a skate brand funded by Joey Ramone, Simon blends his punk roots with his professional journey to foster a unique and rebellious approach at Robot Food, encouraging brands to stand out rather than conform. Key Takeaways: The Cost of Awards: Design awards come with significant entry fees and additional costs if you win, which can be a heavy burden for startups. Client Priorities: Clients are more interested in tangible business results rather than whether an agency has won awards. Disruptive Design: Success in design comes from questioning the norm and creating emotionally and visually disruptive work. Agency Culture: A rebellious, questioning attitude within an agency can foster innovation and lead to standout work. Alternative Recognition: Rather than seeking awards, Simon advocates for cutting through the noise by delivering exceptional client outcomes. Dive into the full episode to explore these insights and more, as Simon Forster shares his candid perspectives on the design industry, the true value of awards, and the importance of staying disruptive. Stay tuned for more enlightening content from our podcast series! Leave a review: https://www.packagingunboxd.com

We speak with Brandi Parker, Head of Realization @ Pearlfisher where she manages a team that converts designs and ideas into reality. Her extensive knowledge of packaging design and production allows her to know what questions to ask even before a project begins and how to provide designers the direction they need.

Learn how to begin your path into a career of production design and packaging as well as how to round out your design knowledge by leaning into packaging manufacturing.

Keep up with Brandi online:

LinkedIn:

https://www.linkedin.com/in/brandi-parker-6a6667b/

Pearlfisher:

https://www.pearlfisher.com

Catch up with me Evelio Mattos on LinkedIn:

https://www.linkedin.com/in/eveliomattos/

About the Guest(s):

Debbie Gokie serves as the Vice President of Consumer Health and Ease of Use at the Arthritis Foundation, a position that leverages her expertise in health to benefit consumers with arthritis. Through her work, Debbie coordinates with brands and oversees the testing of their products to ensure they meet the ease of use standards set by the Arthritis Foundation. In this role, she also helps to dispel myths about arthritis, educate on its prevalence among all age groups, and advocates for packaging that is accessible to everyone, including those with arthritis.

Support the Sponsors:

Factory Direct Packaging Manufacturer: IDPdirect.com

Manage your packaging specifications with Specright.com

In this insightful episode, Evelio Mattos sits with Debbie Goki to unveil the challenges faced by individuals with arthritis and the importance of designing accessible packaging for them. This conversation sheds light on a frequently overlooked topic within the realm of packaging design—ease of use for people living with arthritis. The episode is not only revealing of the prevalent misconceptions about arthritis but also emphasizes the power designers wield in enhancing the quality of life for millions affected by this chronic condition.

Delving deep into the intricate relationship between consumer products and accessibility, Evelio and Debbie address the obstacles encountered by both adults and children with arthritis. They explore real-world scenarios where packaging design falls short, leading to products that are often too difficult to open. Debbie outlines how the Arthritis Foundation's testing and certification program can be a beacon for brands, guiding them towards creating packaging that fosters user autonomy. The episode underscores the profound impact and positive brand loyalty that can result from thoughtful design that considers all potential users.

• Arthritis affects over 60 million adults in the United States, with two-thirds under age 65, challenging the stereotype that it is only a condition for the elderly.
• The Arthritis Foundation can certify products as "ease of use," ensuring they are accessible for those with arthritis, thereby promoting brand loyalty and consumer retention.
• Debbie emphasizes that accessible design transcends catering to those with arthritis—it offers independence and empowers users by removing barriers of product usage.
• The episode reveals the upcoming launch of design guidelines by the Arthritis Foundation to assist designers and engineers in creating products that are easy to use for everyone.
• A significant statistic mentioned is that 72% of consumers prefer products that are easy to use, highlighting the business incentive for accessible design.

• "Once you get a product that you can open, and it's easy to use. You're not going to switch brands." - Debbie
• "The majority of our brands have said it's a shelf differentiator." - Debbie
• "We want to be able to give them their yeses." - Debbie
• "If I make something easier to use and more accessible, I'm empowering somebody." - Debbie

The resources and references mentioned in the episode include the Arthritis Foundation website at arthritis.org. Also highlighted are the design guidelines being launched by the Arthritis Foundation, which will be available on their website for public access.

Encourage your curiosity and deepen your understanding by listening to the entire conversation with Debbie Gokie on this episode. Learn more about the importance of inclusivity in design and how it can make a real difference in people's lives. Stay tuned for more enlightening episodes that promise to broaden your perspective on packaging design and beyond.

Episode Summary:Key Takeaways:Notable Quotes:Resources:

If you've ever said I'm a designer, not a salesperson, you're probably not wrong, but you're for sure not right.

Graphic designers, packaging designers, really any type of designer is a sales person. What you're creating has to sell an idea, a product, a service, something. But before you get the chance to sell to the end user, you have to sell your concept to your internal team and then to your external client.

Dennis Whalen, creative sales rockstar that he is lays out what you need to know to sell design internally and externally. If you choose to be a salesperson and not a designer, he talks about his career and why selling vs designing suits him just fine.

We get a bit of a history lesson as well, he's worked with:
Primo Angeli, Pearlfisher, Michael Osbourne Design, Philippe Becker, Revel, Stranger & Stranger, and so many more heavy hitters in the design world you won't believe.

If you could use one tactic to close just one more client, what would that be worth?
Dennis shares at least 8 tips on how to be a better salesperson, build a strong network, and deliver on your WHY every time.

Sponsored by IDPDirect.com & Specright

Learn more and connect with Dennis Whalen on LinkedIn

Connect with Evelio Mattos

Evelio Mattos (@eveliomattos) sits down with Jamie Ellul (@jamie ellul) to discuss how Supple Studio created the iconic Frahm Jacket packaging that won several awards at Pentawards (@pentawards) last year. How he built his agency, how this project literally walked into his office, and the value of winning design awards for agencies.

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*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday.

*Wanna enter Pentawards an join Jamie and I as Pentawards Winner? Sign up here @ Pentawards

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Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design Alex Center, Head of sustainability at Interact Brands, Materials and sustainability at Nirvana CPH Katie Kubrak, and more.

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Support our partners:

Order your packaging factory direct with IDPDirect.com

Visit the Pentawards

Pick up a death metal PDU hoodie

Olive Natural Skincare launched a complete packaging redesign, but why? What's the reason for redesigning packaging that's worked for over 10 years? 

Hear how Mike Green and his team made the decision to redesign their brand's packaging, who this New Zealand based skincare company chose for the redesign, and what happens after you get your new packaging.

From this episode you'll get:

Questions to ask yourself before a packaging redesign

Strategy to communicate your upcoming packaging redesign

How to grown an agency internationally

You'll get this and a ton more!

Order your own Olive Natural Skincare products here

Connect with Evelio on LinkedIn here

The Packaging Unbox Podcast recently had the pleasure of speaking with Sherry Horowitz about Mid Journey artificial intelligence. They discussed the different types of prompts that she uses, how to get started with a prompt, and making a living with Mid Journey as her copilot. They also touched upon the ethics of artificial intelligence, as well as how to work with agencies, designers, and implementing it into a functioning workflow. Sherry also shared her insight on how to make the most of the experience and how to use the technology to get ahead. Additionally, they discussed their sponsors, Idpdirect.com and Specrite.com, who provide factory direct packaging and documentation for EPR laws, respectively. This conversation was full of valuable information and Sherry was an entertaining and informative guest.

The speaker is an enthusiastic tech adopter, and AI has had a dramatic effect on them. Specifically, they are using AI to generate 360-degree visuals for their clients faster and with more ideas than before. For example, they recently completed a dream job, utilizing AI to generate visuals in a way that would have taken weeks to produce manually or, in some cases, wasn't even possible. AI has been an absolute boon to their work, allowing them to have an idea, test it out, and see if it's in the right direction quickly and easily.

The speaker recently helped Isaac Rodansky of Adventure Media, a digital performance marketing firm in Long Island, with a client called Grown Brilliant. The speaker discussed how Adventure Media was able to do branding, as well as digital performance strategy. Isaac is an industrial psychologist who used to be an artist and is able to walk the line between design and digital. The speaker also discussed how they have a network of people they use when working on larger projects, but can work very lean right now. They also discussed the idea of AI taking away jobs, but they believe it is creating more opportunity as it is still difficult to use and people still need photographers and graphic designers.

In this conversation, the speaker discusses the importance of using prompt engineering to create a clearer path when creating projects. Prompt engineering involves leveraging large datasets to come up with intentional results. The speaker recommends using this strategy for faster and more cost-efficient results. The speaker also suggests creating a package to offer rapid prototyping ideation services. This package requires skilled and experienced designers and involves a lot of work and research. Finally, the speaker shares an example of how they created a picture using prompt engineering to study the differences between the words feast, banquet, dinner, and meal.

Connect with Sherry Horowitz on LinkedIn

Connect with Evelio on LinkedIn

Learn more about Packaging Unboxd: https://bit.ly/PUSubs

Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct

Specifications Management - Specright

Get packaging templates, Dielines, and mock-ups Pacdora - USE UNBOXD50 for 50% off

Today, we’re discussing the realities of waste management in Argentina and the lengths that people go to in order to be just a little bit more sustainable with Guillermo Dufranc, author, YouTuber, and consistent LinkedIn poster of great sustainability content. When he isn’t busy being a zero-waste influencer, Guillermo manages a creative team at tridimage, an award-winning packaging design agency headquartered in Buenos Aires. In this episode, you’ll learn how global cities like Buenos Aires collect and dispose of waste in open dumpsites and how that impacts the realities of recycling in the city, how it’s going to be people who save the planet based on the decisions that they make, not the packaging materials we choose, and the ways in which systems need to close the loop without disrupting infrastructure. We also touch on how streamlining packaging to suit your immediate needs and location is going to be the next evolution of package design, with each type of packaging requiring a specific material for different use cases, and Guillermo shares his insights into how this future can achieve our zero waste dreams. Tune in today!

Key Points From This Episode:

• An introduction to Guillermo and his dream to live on a planet full of flowers, not trash cans.
• Learn more about waste management and waste disposal systems in Argentina.
• Guillermo reflects on the realities of water pollution in the coastal city of Buenos Aires.
• Why he believes that legal frameworks are necessary in order to enforce change.
• Guillermo on his roles as both graphic designer and project manager at tridimage.
• Find out how important sustainability is to consumers in South America right now.
• The importance of closing the loop on packaging waste without disrupting infrastructure.
• Why Guillermo believes it’s people, not packaging materials that will save the planet.
• Guillermo’s vision for the future of drinks packaging: why there isn’t just one solution.
• Why customizing packaging for specific use cases is the next evolution of package design.
• The combination of reusable, recyclable, and compostable that is the future of packaging.
• Hear about the four books Guillermo has written and what inspired him to write them.
• How growing his audience on YouTube has opened new conversations about sustainability.
• The new habits and conscious everyday decisions necessary to create lasting change.
• One thing packaging designers can do to promote sustainability; spread the word.
• Guillermo on why creating a mindset shift is the most powerful tool designers have.
• Why it’s important that designers educate themselves about new and existing materials.

Links Mentioned in Today’s Episode:

Guillermo Dufranc

Guillermo Dufranc on LinkedIn

Guillermo Dufranc on Instagram

Guillermo Dufranc on YouTube

La comunicación del packaging

Packaging Storytelling

Packaged Brands

Packaging para salvar el planeta

tridimage

Vannett Li, Principle at Comet Chaser strategic Branding agency co-hosts this episode of Packaging Unboxd providing insights into the beauty and hair care industry. Connect with Vannett Episode Summary: In this thought-provoking episode, Evelio converses with Vannett Li about the intricacies of branding within the beauty industry, specifically focusing on Beyonce’s newly launched hair care brand, Cecred. Grabbing the attention of beauty enthusiasts and marketing strategists alike, this dialogue scrutinizes the impact of celebrity endorsements and the necessity for a brand to resonate with its target audience. The conversation begins with an exploration of the challenges and skepticism surrounding the entrance of yet another celebrity into the saturated black hair care market, alongside established brands like Tracy Ellis Ross’s Pattern and Gabrielle Union’s brand. Vannett points out the lack of a compelling narrative or genuine connection between Beyonce and the hair care line, stressing the importance of founder credibility and product efficacy in the beauty sector. The duo continues with a critique of Cecred's product packaging and branding, challenging its ability to stand out in a competitive retail landscape and questioning its alignment with Beyonce's dynamic persona. Key Takeaways: Beyonce's new hair care brand, Cecred, is discussed for its branding strategy and market positioning. The brand's messaging and alignment with Beyonce's persona are questioned, citing a lack of substance and founder credibility. The conversation touches on the complexities of branding within the beauty industry and the need for products to meet specific hair care needs effectively. The importance of a well-defined target audience and the role of packaging design in conveying a brand's narrative and quality are emphasized. There is a prediction about the brand's potential rebranding or redesign within a year due to its current shortcomings. Notable Quotes: "If you're for everyone, you're for no one." "The way a woman's self esteem is affected by her hair is massive. So I need this to be credible. I need this product to work. We're not f--king around." "It's a brand that's made of a house of cards at this point, from my point of view." "There's such a different range of hair types from the basic foundation, and then our needs are different from there." "It's our responsibility for all of us to create a new generation of brands, to kind of move society and culture forward and change that conversation."

If you want to learn how to design packaging or build a one man agency, Chris Wilson the sole designer behind Stckmn, a multidisciplinary design studio based in Glasgow, Scotland will explain it all. The one man agency winning all the awards StckMn: https://www.stckmn.com With a background in industrial design and extensive experience in various facets of branding, packaging, and graphic design, Chris has crafted a diverse range of projects that have garnered significant recognition. Known for his innovative approach and hands-on execution, Chris has successfully navigated the design world, creating standout works for clients from startups to large brands. Episode Summary: In this enlightening episode, Evelio Mattos sits down with Chris Wilson, the creative force behind Stckmn, a one-man design studio based in Glasgow, Scotland. Chris shares his journey from studying industrial design to becoming a multifaceted designer, blending disciplines like branding, packaging, and graphic design. He delves into the transitions that led him to establish Stckmn and the challenges and triumphs of managing a solo design studio. Chris Wilson discusses the intricacies of working on bespoke design projects, particularly in the realm of packaging design for luxury products. He highlights his approach to conceptualizing and executing award-winning designs, such as "The Only Drop" whiskey packaging, and the importance of storytelling in creating impactful designs. Throughout the conversation, Chris emphasizes the importance of continuous learning, the value of networking, and balancing work with personal well-being. Key Takeaways: Multidisciplinary Approach: Chris's journey from industrial to graphic design showcases the importance of versatility in the creative industry. Solo Studio Dynamics: Insights into managing a one-man design studio, balancing client demands, and maintaining high-quality work. Packaging Design Excellence: Detailed exploration of the conceptualization and execution of "The Only Drop" whiskey packaging. Importance of Storytelling: The role of narrative and brand heritage in creating compelling and memorable designs. Work-Life Balance: Chris shares his personal experiences on managing workload and maintaining mental and physical health. Notable Quotes: "I kind of jokingly describe myself as a polyamorous designer because I love all things creative, and I'm not tied to a single discipline." "It feels like a backstep to a point, but I knew that if I was able to do it and get out there and sustain it for a couple of years, I thought, right, if I can do it, we'll see what happens." "One of the things that clients really connect with is the idea that you're there from start to finish. It's you. Every part of the project, it's you." "There's a lot of work out there. There's always going to be another job. The work is important, but giving yourself a break is more important." "Copywriting is so critical. You can work with what you have, and you can do an option b, and you can put a little bit of personality that makes sense for the brand into it."

Jeremy Etchison & Ben Blanchard are the dynamic duo behind SONOS' Roam packaging. Their team of designers and engineers executed what can be called the future of sustainable tech packaging. A completely recyclable product pack that uses custom paper wrapped corrugated board and molded fiber inserts to cradle and present the ROAM speaker. 

We discuss how sustainability was the Northstar that led to Sonos' packaging design for the ROAM and all future Sonos products. We learn about custom papers, molded fiber inserts, and the necessity of designing within a grid for multi SKU packaging. 

Connect with Jeremy and Ben on LinkedIn

Tag Evelio in your LInkedIn posts about packaging

Support the sponsors that support the PDU (Package Design Unboxd) podcast:

Intl. Direct Packaging, the factory direct packaging manufacturer known for sustainable packaging manufacturing

WESTPack, California's first live conference! And it's a packaging conference. Sign up for your tickets here use promo code: unboxd to get 50% off various tracks

We speak to Katie Kubrak, Materials and Insights Producer with Nirvana CPH. 

Learn how CMF and MDD drive innovation in packaging design, and create consumer connections. Dive into Coatings, Materials, and Finishes before we transition into the Material Driven Design to create a tangible experience for product and packaging. 

No matter if you're just starting out or a seasoned pro, this episode will help you rethink the way you consider packaging.

Listen, rate, review, and subscribe!

Connect with Katie Kubrak:

Katie Kubrak Linked In: https://www.linkedin.com/in/katie-kubrak-33493591/

Katie Kubrak PhD Profile: https://www.rca.ac.uk/students/katie-kubrak/

Katie Kubrak Instagram: https://www.instagram.com/makedesignbetter/

Nirvana CPH website: https://nirvanacph.com/

Show Resources:

Yuval Noah Harari, 21 Lessons: https://www.ynharari.com/book/21-lessons-book/

Nirvana CPH Material Monday articles: https://nirvanacph.com/materials-insight/

Tu Delft University: https://www.tudelft.nl/en/

Politecnico di Milano: https://www.polimi.it/en/

Material Experience Lab : http://materialsexperiencelab.com

MIT Materials Research Lab : https://mrl.mit.edu

Materials Research Science Center : https://mrsec.org

Center for Circular Design: https://www.arts.ac.uk/research/research-centres/centre-for-circular-design

Connect with me, Evelio Mattos on Linked In:

Linked In: https://www.linkedin.com/in/eveliomattos/

Jesse Koltes is the co-founder of Lono Life, a powdered bone broth company based in Brooklyn. With a background in the beef jerky industry and a passion for high-protein, convenient foods, Jesse joined Lono Life to bring their nutritious and flavorful bone broth products to market. Jesse Koltes, co-founder of Lono Life, joins Evelio to discuss the company's journey and their recent packaging redesign. Lono Life is a powdered bone broth company that aims to provide a convenient and nutritious beverage option for health-conscious consumers. Jesse shares how the company started and the role their R&D expert played in formulating the product. He also explains the decision to transition from Keurig pods to stick packs and the positive response they received from customers. The conversation delves into the challenges of launching a food product and the importance of understanding the target market. Jesse highlights the unique positioning of Lono Life as a sipping bone broth and the benefits it offers to health-conscious individuals. The discussion then shifts to the packaging redesign, with Jesse sharing the reasons behind the change and the research that informed their decisions. He explains the key elements of the new packaging, such as the emphasis on sipping, the inclusion of a mug illustration, and the use of animal cues to differentiate the product. Jesse also discusses the importance of consumer insights and the role they played in guiding the rebranding process. The episode concludes with a conversation about Lono Life's future plans and their focus on expanding their presence in the retail market. Key Takeaways: Lono Life is a powdered bone broth company that offers a convenient and nutritious beverage option for health-conscious consumers. The decision to transition from Keurig pods to stick packs was driven by customer feedback and the desire to provide a more user-friendly packaging option. Launching a food product can be challenging, and it's important to understand the target market and the specific needs and preferences of consumers. Lono Life's packaging redesign focused on highlighting the sipping bone broth use case and incorporating clear visual cues to differentiate the product. Consumer insights played a crucial role in guiding the packaging redesign, providing valuable feedback and ensuring that the new design resonated with customers. Connect with Jesse and Evelio Evelio on LinkedIn Jesse on LinkedIn Buy Lono Life Support our sponsors: Luxury Packaging Manufacturing for Established Brands - IDP Direct

The best specifications management software I've found - SpecRight

Todd Maute explains how CBX’s FORGE process helps redesign multi-SKU packaging for CPG and retail brands faster and sometimes cheaper. CBX is known for its brand experience development for pet, food, and even pet food brands! 

Learn how design agencies collect data, project-manage, and make production a design challenge to ensure every redesign aspect is measured and considered. Packaging design for one box is complex. Redesigning packaging for hundreds of SKUs all at once, well, that’s an undertaking for the professionals.

This episode gives you the BTS insight to see how the pros do it.

Here’s what you’re going to get from this episode:

1) How adaptive design can just be the future of packaging production.

2) How scaling a brand requires understanding the elasticity of design to live across a comprehensive set of standpoints.

Just think of Smuckers, you know ’em for the jelly aisle, but they’re in frozen, pet, and breakfast.

3) Applying design across hundreds of SKUs, now that you’ve determined where your products will live, we need to know how to take on this design challenge and translate visuals across hundreds or thousands of SKUs.

Hear how CBX applied their FORGE process to Duane Reade to execute a redesign in less than 6 months tip to tail.

Connect with Todd Maute on LinkedIn 

Learn more about CBX here

Connect with Evelio Mattos

Download your free sustainable packaging guide here

About the Guest(s):Tim Silman

Tim Silman is the Program Director at Lonely Whale, a renowned organization dedicated to preventing ocean plastic pollution. Co-founded by actor Adrian Grenier in 2015, Lonely Whale leverages storytelling, modern marketing techniques, and collaborative partnerships to tackle ocean plastic pollution. Tim, based in Charlottesville, Virginia, leads innovative projects and campaigns focused on sustainable solutions, such as the Plastic Innovation Prize.

Join Evelio Mattos in an insightful conversation with Tim Silman, Program Director at Lonely Whale. This episode dives deep into the issues of ocean plastic pollution, highlighting innovative initiatives and sustainable practices. Tim shares his journey, the mission of Lonely Whale, and how radical collaboration and modern marketing are creating new pathways toward a plastic-free ocean.

Lonely Whale focuses on reducing ocean plastic, with campaigns like "Stop Sucking" and initiatives like Nextway Plastics and the Ocean Heroes program. Tim discusses the impact of thin film plastics, innovative solutions using seaweed-derived materials, and the importance of biodegradable plastics. Brands are encouraged to integrate these new materials into their supply chains, with complex challenges of scaling these solutions being addressed through collaborative efforts.

• Urgency of Ocean Plastic Pollution: An estimated 11 million metric tons of plastic enter the oceans yearly, expected to triple by 2040.
• Lonely Whale's Strategic Approach: The organization uses storytelling, campaigns, and collaborations to drive change and innovate solutions for ocean plastics.
• Innovative Alternatives: The Plastic Innovation Prize highlights seaweed-based biodegradable alternatives to thin film plastic, showcasing winners such as Sway, Zero Circle, and Notpla.
• Role of Designers and Brands: Designers and brands play a crucial role in sustainability by integrating innovative materials and setting realistic yet ambitious goals.
• Future Steps: Loneliness is focused on educating and expanding their initiatives while seeking new problematic materials to tackle in the fight against plastic pollution.

1. "Our center has really been around leveraging storytelling and modern marketing techniques and radical collaboration with brands and other partners to change the trajectory of ocean plastic pollution." — Tim Silman
2. "It's a humongous problem. People may be familiar with the Pacific garbage patch, with the impact on marine life now emerging more on human health and climate." — Tim Silman
3. "Biodegradable doesn't actually mean anything. It's kind of industry greenwashing, unfortunately. Biologically degradable is a term we use to demarcate that." — Tim Silman
4. "Think about the consumer and their behavior, and how they interact with your product, to better incorporate sustainable design at the upfront." — Tim Silman
5. "Brands have to consider their storytelling, setting realistic targets and, if necessary, adjusting goals while maintaining transparency and authenticity with their customers." — Tim Silman

• Lonely Whale: lonelywale.org
• Unwrap the Future: unwrapthefuture.org
• Instagram: @lonelywhale
• Podcast: 52 Hz Podcast on Spotify

For more captivating conversations and sustainability insights, listen to the full episode and stay tuned for more episodes from our series.

Evelio Mattos is discussing how the combination of Mid Journey Five and Chat GT Four is changing the world of design. This combination is impacting the way websites and packaging are designed, and Mattos is providing advice on how to stay ahead of the curve and keep your design job.

Evelio shares his journey in packaging design with Midjourney, from version three to version four to version five. In version four, he reached out to Chris Branch, a buddy in Liverpool, who taught him how to make his prompts better and get better results. In version five, the biggest difference is that everything looks like a photograph. Through this journey, Evelio learned that it is important to start simple, and that adding too many terms will confuse the AI and lead to poor results. Mid Journey Five is a technology that allows pro photographers to quickly set up lighting and create high quality images in a short amount of time.

It can be used to create mood boards to set a certain look or feel for a client. Chat GPT Four is a chat interface that can generate code for websites and games, automate features in InDesign, and even understand images. This technology is changing the way people work, as it can be used to quickly generate die lines, create multiple layers for artwork, and even answer questions that require an understanding of an image.

This is making it possible to produce work ten times faster. In this conversation, the speaker talks about the potential of AI to assist in design work. They suggest that Adobe Illustrator and Photoshop could be used with a chatbot window to apply best practices to artwork, such as sizing up logos differently and positioning them in a different place. The speaker also mentions that AI could be used to create designs that are different than what consumers are used to, and that designers should take the lead in AI and keep pushing it forward. Ultimately, the speaker suggests that AI could be used to create ads and social media posts without any design background, and that this could lead to a decrease in what consumers expect from design.

Subscribe: https://bit.ly/PUSubs

#packaging #midjourney #design #howto

0:00:00Unpacking the Impact of Mid Journey Five and Chat GT Four on Design

0:00:52"The Packaging Pact: Exploring Mid Journey Version Five"

0:03:04Exploring the Impact of AI on Design: A Conversation with Mid Journey Five and Chat GPT Four

0:06:42Exploring the Impact of AI on Design and the Need for Designers to Lead the Way

0:08:43"Exploring the Benefits of AI for Designers with Paula Share"

0:10:51Exploring the Impact of AI on the Workplace: A Conversation with Packaging Unboxed

I'm wotkingWill artificial intelligence replace designers and creatives? yes. But not today, learn what is new in packaging design with Ai, how to save yourself from replacement for a little while.

Evelio will be speaking at LuxePack New York, go to the site get a ticket and come to the show to learn what you need to know to get started deploying Ai into your creative workflow.

Go to LuxePack, click here.

Connect with Evelio, click here.

Join the Packaging Pact, click here!

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📦 Support the pod by leaving us a review ⁠here.⁠

Sponsor Links: Sustainable Packaging Manufacturer -⁠ IDP Direct⁠ Specifications Management -⁠ Specright⁠ Get packaging templates, Dielines, and mock-ups - ⁠Pacdora - USE UNBOXD50 for 50% off⁠

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*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to ⁠YouTube here⁠.

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Listen to these episodes next:

⁠Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121⁠

⁠What is Luxury Packaging with Burberry Creative Director Vincent Villeger⁠

⁠What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky⁠

⁠Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker⁠

⁠How To Win Packaging Design Awards with Head of Pentawards Adam Ryan⁠

⁠Structural Packaging & User Experience with Think Packaging Mat Bogust⁠

⁠Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario⁠

#packaging #design #artificialIntelligence #Ai

Mike Cesario: Mike Cesario is the founder and CEO of Liquid Death, a rapidly growing beverage company known for its unique branding and bold marketing strategies. Prior to starting Liquid Death, Mike had a background in advertising and creative direction, having worked with various ad agencies. He also has roots in the punk and metal music scenes, where he honed his design and conceptual skills. Mike’s innovative approach to branding has positioned Liquid Death as a standout competitor in the beverage industry.

In this compelling episode of "Package Unbox," host Evelio Mattos dives deep into the creative and strategic world of Liquid Death with its founder, Mike Cesario. Mike shares the riveting journey from a photoshopped can of water to becoming a booming beverage brand. The episode sheds light on the importance of packaging in building a brand, the power of social media as a field-testing resource, and the punk ethos that drives Liquid Death.

With relevant insights into how big brands make mistakes and why traditional marketing doesn't always work, Mike explains how Liquid Death carved its unique identity. The conversation includes the brand's viral initial marketing strategy, utilizing a $1,500 ad and a strong social media presence to draw attention. Mike discusses finding the right people, linking product quality with edgy branding, and leveraging user-generated content to keep the brand authentic and engaging.

• Social Media as a Testing Lab: Social media platforms offer an unparalleled opportunity to field-test concepts cheaply and effectively, providing genuine feedback and engagement from potential customers.
• Unified Concept Development: Successful branding requires a cohesive connection between the product and the brand message, ensuring even edgy or ironic elements are meaningfully tied to the product.
• Product Integrity: For sustained success, the quality of the product must back up its branding. A strong brand may attract initial interest, but enduring appeal hinges on product excellence.
• Innovative Marketing Strategies: Traditional marketing methods are less effective than creative and entertaining content that aligns with audience interests, such as Liquid Death's use of humorous and ironic elements to engage and expand their audience.
• Cross-functional Teamwork: Effective business building involves assembling a team where different members contribute complementary skills, ensuring both creative vision and operational efficiency are addressed.

1. "Social media is the greatest field testing resource in the history of humankind." - Mike Cesario
2. "Great advertising is the quickest way to kill a bad product." - Mike Cesario
3. "Packaging is the one thing you should spend all your money on first because it's what people talk about." - Evelio Mattos
4. "The appeal of Liquid Death is way broader than I ever thought it would be." - Mike Cesario
5. "You don't have to be a business person to create your own business." - Mike Cesario

• Follow Mike Cesario on Twitter and LinkedIn.
• Check out Liquid Death's website: liquiddeath.com
• Learn more about the album of hate songs Liquid Death released here.

Dive into this insightful episode to uncover the revolutionary strategies Liquid Death employed to disrupt the beverage industry, and learn how packaging, social media, and unconventional marketing can transform a niche product into a household name. Tune in for more enlightening content from "Packaging Unboxd!

Connect with Evelio Mattos:

https://bit.ly/EvelioMattos

Learn how finding your flow in the package design process allows you to deliver the value to your client. Gene Portnoy is a prolific packaging designer with years of experience, much of which never requiring a portfolio. 

In this episode we discuss how he built an award winning portfolio in less than 2 years by pushing himself beyond his comfort zone.

3 things you’ll get from this episode:

1) How sharing the work you design for fun can create unexpected new opportunities. Pick up new clients, and even sell those designs. Gene tells the story of how he sold an entire brand and packaging design he did for fun to a brand and how that’s grown into more opportunities to do the same again.

2) how to be the designer you want to be. There’s many types of designers, many styles, and just as many niches. You don’t have to fit into anyone of them. You can choose to work on your own terms and build the portfolio you want to represent you.

3) Allow yourself to get lost in the work.

Take that extra time to explore and play, you never know what gold you’ll find when you push the design further and beyond your own comfort zones.

Links from the show:

Gene Portnoy on LinkedIn
Work and Company

Evelio Mattos on LinkedIn
Package Design Unboxd on LinkedIn

IDP Direct - Factory Direct Packaging

Diecut Templates - Packaging Dielines

Specright - Packaging Specifications Management

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You don't have time to learn CAD or some other 3D program, right? Well now you can just log in and create dielines and renders from anywhere with PACDORA.com 

In this episode I speak to Yu Wang about Pacdora and how they solve the first obstacle in packaging design - making packaging dielines.

If you're like most of us, we design packaging graphics and use illustrator to create dielines. Ye, there are packaging engineers and specialists that jump right into CAD and create efficient dielines, but designers don't always work like that.

That's where Pacdora comes in. It allows you to type in the dims and materials plus the style of your pack and instantly you have a render, a dieline, and a video of the assembly. 

Interested in Pacdora? Use the promo code: unboxd50 to save 50% off an annual plan.

Sponsor Links:

Sustainable Packaging Manufacturer - IDPDirect

Specifications Management - Specright

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*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

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Listen to these episodes next:

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Founder of Center Design and Front and Center Podcast Host Alex Center

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario

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❤️ packaging and want to join me on the Packaging Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

* Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

Evelio talks to Dirty Dough founder Bennett Maxwell about how their cookie box got them sued by Crumbl cookies and they turned it into content that more than doubled their franchises from 90 to over 200 in 2 months. 

Plus learn how finding the right coating allowed them to reduce their packaging spend and increase user experience for non-customers! Did you know that Uber Eats make up 25% of most take-out orders and are considered non-customers?

Links:

* Dirty Dough Cookies

* Bennett Maxwell

* Buckwild Media

* EKR Agency

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We've all heard E. Adam Peek host his packaging podcast The People of Packaging, so intros episode we turn the tables and ask him a few questions. Gain a new perspective on the future of packaging, insight into labels and the world of Fortis Solutions, and how Adam is writing the first children's book about packaging. Adam has based his career and life on making one good decision at a time. Thanks to Diecut Templates for sponsoring today's episode: DiecutTemplates.com/UNBOXD Listen to The People of Packaging Podcast Connect with Adam on LinkedIn Thanks to Intl. Direct Packaging for sponsoring today's episode: IDPdirect.com Connect with Evelio Mattos on LinkedIn

How does packaging impact transportation, warehousing, inventory, finance, IT, Automation, even systems management? Learn how fill-rate, box size, and distribution can make or break your business. We talk to Joe Fernandez, Senior Packaging Engineer @ Vera Bradley about how his team focuses on the business of packaging before making critical decisions.  Check out IDPdirect.com for factory direct packaging manufacturing. Connect with Joe Fernandez on LinkedIn Learn more about Vera Bradley Connect with Evelio Mattos on LinkedIn

Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind.

Now if you don't know Terracycle, they recycle the unrecyclable and work with some of the world's largest brands to put in place recycling schemes that reduce global waste. Here's why you have to listen:

1) The differences between practically recyclable and technically recyclable, and why this matters.

2) Learn how brands view Sustainability today

3) Different types of recycling processes 

If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts. 

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Connect with Michael on LinkedIn

Connect with Evelio on LinkedIn

Learn more about Terracycle here

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*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday.

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Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

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Years ago, the return and reuse of glass bottles was common practice, but when convenience began to dominate the messaging around packaging, this went out the window. Now, 75% of glass bottles end up in landfills. Through her company, Conscious Containers, Caren McNamara is on a mission to change this. Caren Conscious Containers is a benefit corporation selling refillable glass bottles and establishing infrastructure to collect, sanitize and resell them throughout the country. They have also come up with an innovative solution which allows them to track the lifecycle of their bottles so that they can build up a database which the packaging industry is lacking. In this episode, Caren explains the processes involved in ensuring that a bottle is fit for reuse, legislation that is coming into effect around the end of life of packaging waste, how beverage brands have been responding to Conscious Container’s business model, and the exciting expansion plans she has for the future!

Key Points From This Episode:

• What you can expect to learn from today’s episode.
• Reasons that drove Caren to found Conscious Container.
• Main challenges that Conscious Container is faced with.
• Benefits of using a refillable glass bottle as opposed to other packing substrates.
• Mandated legislation around single use packaging.
• The lack of glass bottles currently available in the supply chain.
• Factors that contributed to the reduction in reuse of glass.
• Percentage of glass that ends up in landfills.
• Differences between Conscious Container bottles and other glass bottles.
• How and why Conscious Container is going to track the lifecycle of their bottles.
• Responses from beverage brands to the idea of a returnable bottle.
• Alterations that companies may have to make when they begin using Conscious Container glass bottles.
• Challenges to getting wash-off labels.
• The process that a Conscious Container bottle goes through after it has been used.
• How Caren intends to scale Conscious Container.
• Caren’s past work experience, and how this has benefited her in her current role.
• Extended producer responsibility programs.
• The end of life for reusable bottles.
• Examples of the companies that Conscious Container is working with.
• Changes Caren expects to see take place over the next few years.

Links Mentioned in Today’s Episode:

Conscious Container

Conscious Container Email Address

Caren McNamara on LinkedIn

Reloop

Zero Waste Europe

Report on Reusable vs Single Use Packaging

Closed Loop Partners

International Direct Packaging

People of Packaging Podcast by Adam Peek

Sustainable Packaging Podcast by Cory Connors

Connect with Evelio Mattos on LinkedIn

and download your own Sustainable Packaging Guide here

Whether you're just starting out using Adobe Dimensions or a seasoned packaging designer with Quark Express in your rearview, this episode dives into the future of packaging design education with Aaron Brashear. You're walking away with a ton of stuff including:

How to further your career before it even starts.

How packaging design programs at FIT NY & Parsons differ

New curriculum to prepare students for the future of packaging

Innovations, ideation process in education, and embracing failure early

Major changes to packaging, trends for 2022 - 2025

Show links:

Aaron Brashear on LinkedIn

AaronBrashearDesign.com

FIT NYC

Parsons New School

Loftware Project Management

Adobe

X-Rite

Esko

Package Design Unboxd

Evelio Mattos on LinkedIn

Evelio Mattos on Twitter

Package Design Unboxd Q&A on Clubhouse

Intl. Direct Packaging

Specright

Is plastic packaging evil? Is it killing sea-life, reducing sperm counts of men globally, decimating bird populations, or is it a misunderstood miracle material? In the Package Design Unboxd Q&A Clubhouse room, Chris DeArmitt Plastic Scientist and author of A Plastic Paradox joined Pierre Paslier CEO and co-founder of NOTPla to debate plastic packaging. Regardless of which side of the aisle you sit on, you need to listen to this episode. The goal of this episode is to share points on both sides that expose the debate brands are afraid to have because they don't know who to believe.  WARNING: Recording quality is crap. I'm sorry. But listen to it anyway, there is a lot to learn and think about in this episode.  Learn more about Pierre Paslier and NOTPla, it's a seaweed based material capable of replacing plastic in specific applications. It's so sustainable you can eat it. You can download Chris DeArmitt's new book and decide for yourself. Connect with Evelio Mattos on LinkedIn Follow Package Design Unboxd on LinkedIn Please subscribe, rate, and review. Download your own sustainability guide here

We produce trillions of packaging units every year

Every brand is talking about sustainability

And we Spend months designing this packaging

But are we being scammed by sustainability?

Carbon Offsetting, Hemp Paper, Aluminum, Recycling, Stand-up Pouches, are these sustainable packaging scams?

Should you be designing differently? 

Listen to this honest conversation about each of these topics with sustainability expert Paul Foulkes Arellanos and learn what is and isn't a scam, and what you can do today to make your brand more sustainable.

Connect with Paul on LinkedIn

Follow his Company on LinkedIn

Connect with Evelio on LinkedIn

Learn how to avoid the packaging design mistakes every brand makes.

What are the biggest mistakes every start-up, unicorn, heritage brand makes? This quick chat breaks down 3 of the most impactful mistakes you can make to devalue your consumer experience and your brand's equity.

We'll tackle everything from Timing, size, and unboxing what the issues are, how they happen and how to avoid making the same mistakes every brand is bound to make.

This is part one in a series of packaging mistakes and how to avoid them conversations that will help you save time, money, and most importantly deliver a memorable unboxing experience to your consumer.

As I've always said, packaging was UX before UX was UX.If you're not designing for user experience you're wasting your time.

Follow Evelio on LinkedIn

Support our sponsors:

Specright - keep your packaging specifications in one place

IDP Direct - Buy your packaging direct from the factory that makes it

In this episode Evelio (@eveliomattos) speaks to Vincent Colard of Citeo.com a company working hand in hand with packaging designers, manufacturers, and recycling systems to get France to 100% recycling rates by 2025. Learn what materials to use in your packaging design to increase the chances of it being recycled at end of life. 

They discuss chemical recycling, what it is, how it helps, and where it fits in the grand scheme. Also the different types of plastics, benefits, drawbacks, and different product needs. 

Here are three massive things you’ll walk away with today.

1) How CITEO develops recycling streams for various materials and how they implement it across the country.

2) Get a breakdown of checkmical recycling, how it works, and basically what it is.

3) recycling, down cycling, and up cycling how different packaging materials are building our circular future.

You can learn more about CITEO at citeo.com or find Vincent Colard on Linked in.

For daily packaging updates, follow Evelio on LinkedIn

Download your own sustainable packaging guide here

Follow Package Design Unboxd on LinkedIn

In response to some overwhelming feedback on social media let's discuss RGB vs CMYK in the print world and is it time to learn a new trick?

In this episode recorded while driving to a press check (sorry of the background noise) we talk about RGB benefits, CMYK is it the old way of doing things, what does Adobe say, and how to incorporate RGB into your process. 

If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.

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Pick up a death metal PDU hoodie 🤘🏽here

Connect with Evelio on LinkedIn

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*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

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Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

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❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

* Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

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Get help with your next packaging design project from Evelio directly. DM him on LInkedIn here: https://www.linkedin.com/in/eveliomattos/ Support our sponsors: Order packaging manufactured factory-direct from IDPdirect.com Manage your packaging specifications globally with Specright.com Learn more about dissolvable papers from Smartsolve.com About the Guest(s): Alex Abbott: Alex Abbott is the Director of Sales and Business Development at Smartsolve.com , a company renowned for its innovative water-soluble packaging solutions. With a rich background in rigid plastics, Alex brings a wealth of experience in packaging and sustainability. His expertise spans across sales strategy, product development, and fostering industry partnerships, making him a pivotal figure in steering Smartsolve’s mission towards more sustainable packaging solutions. Episode Summary: In this engaging episode, host Evelio Mattos sits down with Alex Abbott from Smartsolve to delve into the fascinating world of water-soluble packaging. They explore how Smartsolve's innovative materials, derived from FSC-certified wood and paper, can revolutionize the packaging industry by offering sustainable, compostable, and recyclable options. The conversation touches on the diverse applications of these materials, from personal care products to food packaging, aiming to eliminate traditional single-use plastics and enhance end-of-life outcomes for packaging. Throughout the episode, Alex explains the science behind Smartsolve's dissolvable packaging and its implications for sustainability and circularity. The discussion ranges from the technical aspects of implementing these materials in existing manufacturing processes to the potential markets and products where Smartsolve's technology can make a significant impact. Key topics include the environmental benefits of water-soluble packaging, the versatility of Smartsolve's materials, and the exciting developments on the horizon for both the company and the broader packaging industry. Key Takeaways: Water-Soluble Technology: Smartsolve's innovative packaging solution dissolves upon contact with steady water, providing an eco-friendly alternative to traditional plastic packaging. Versatility in Applications: The material can be used for a variety of products, including personal care items, food packaging, laundry applications, and more. End-of-Life Solutions: Smartsolve prioritizes end-of-life solutions, with their materials being flushable and comparable to toilet paper in terms of degradability, ensuring minimal environmental impact. Enhanced Recycling: The company has achieved APR certification, making their dissolvable labels compatible with current recycling systems without contaminating the waste stream. Design and Consumer Experience: The technology opens up new possibilities for creative design and delightful consumer experiences, especially in applications like meal bars, stick packs, and single-use sachets. Resources: Smartsolve Website: smartsolve.com Associated Plastic Recyclers (APR): Plastic Recyclers Alex Abbott’s Email: alex@smartsolve.com Discover how Smartsolve's dissolvable packaging technology can redefine your approach to sustainable design. Tune in to this compelling episode for more insights and stay connected for future episodes featuring industry leaders and cutting-edge innovations.

Markus Joutsela is a Visual Communications lecturer at Finland's famous Aalto University. Markus also founded the Pack-Age program which takes students from every discipline and combines them to create packaging innovation machines that work with some of the world's biggest brands.  Markus and Evelio discuss the types of projects the students collaborate on and how they interact with the brands they work with. We also discuss why there is so much innovation coming from the Nordic region of the world, and the differences in their approach to education.  Connect with Markus Joutsela - LinkedIn Learn more about the Pack-Age program - http://pack-age.aalto.fi/ Aalto University's School of Design & Architecture - https://www.aalto.fi/en/school-of-arts-design-and-architecture Helsinki's Design Week - https://www.helsinkidesignweek.com/series/purposeful-packaging/ Connect with Evelio Mattos - LinkedIn Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling) Thanks to Intl. Direct Packaging for Sponsoring this episode - IDPdirect.com

What will change in 2025 for packaging design and what concerns should brands have? Packaging design is evolving in 2025, listen to 20 top designers breakdown things you need to consider in 2025. Explore the evolving landscape of packaging in 2025 with industry experts like Al Gilbody, Anna Ison, and Dave from Print Design Academy. Discover themes including AI integration, cultural innovation in food packaging, and the rise of sustainable, regenerative, and soluble designs. Learn about the influence of Gen Z aesthetics from Fred Hart, evolving marketing strategies from Sarah Williams, and challenges posed by stringent regulations. With insights from voices like Guillermo Dufranc and Simon Forster, this episode delves into how packaging can transform consumer behavior and contribute positively to the environment, while maintaining creativity and brand storytelling. Designers in this episode include: Simon Forster of Robot-Food Anna Ison of Auros Design Gene Portnoy of Work & Company Al Gilbody of Slice Design Guillermo Dufranc of Tridimage Juan Campdera of Aktiva Fred Hart, Independent Design Consultant Chris Wilson of Stckmn Uwe Melichar of Touch Design Keenan Thompson of Phillip Morris International Matt Hanzly of Enlisted Design Dave Hopkins of Print Design Academy Sarah Williams of Beardwood & Co. Kirk Visola of Mind the Font Andy Kurts of Buttermilk Creative Chris Joscelyn of ButterflyCannon Lisa Cain of Surfit Westrock Vicki Strull, consultant and Evelio Mattos of IDP Direct

There are so many myths out there in terms of what is recyclable, what's not recyclable, what kind of material you should use, what material you shouldn’t use, where you should use them, and how to use them. Today, we’re sharing with you a presentation that Evelio gave at the Lithuanian Baltic NAPA Design Conference that focuses on the myths around the sustainability and recycling of packaging. Tuning in you’ll discover a list of things that you can do when you're designing sustainable packaging to ensure that it is, in fact, sustainable. You’ll hear the story about the launch of a new product for a luxury brand and what Evelio learned from their refusal to use packaging that was as recyclable as it claimed to be. Evelio then breaks down a list of myths and commonly held misperceptions about sustainable packaging as well as practical steps to take in the future. To find out where you can get the right information, what questions you should ask of whom, and what actionable steps you can take to create truly sustainable packaging, tune in today!

Key Points From This Episode:

• An introduction to our host Evelio Mattos and his career in package design.
• A quote from Tom Szaky on what defines sustainable packaging.
• The story about the launch of a new luxury product and what Evelio learned from the brand’s refusal to use recyclable packaging.
• How not asking the right questions of the right people results in inaccurate myths.
• Why it’s so important to call the separating companies and find out what they can separate.
• The first myth Evelio debunks: Packaging is a keepsake.
• Myth two: Recycling is circular.
• Myth three: Plastic is good.
• Myth four: Plastic is bad.
• Myth five: Reusable packaging is the answer.
• Myth six: Size doesn’t matter.
• The main takeaway from this talk: Don’t trust the data that you’re given by suppliers.
• Who you can trust: The recycling center in your region.
• Evelio’s answer to the question ‘“What is the most sustainable packaging?”
• How to go about sourcing the most sustainable material for packaging.
• How moving products independently creates waste.
• Evelio’s thoughts on compostable packaging, bioplastic, and biodegradable plastic.

Links Mentioned in Today’s Episode:

Evelio Mattos on LinkedIn

Evelio Mattos on Twitter

NAPA Baltic

Tom Szaky

TerraCycle

Loop

Intl. Direct Packaging

Specright

Package Design Unboxd

How much does my packaging cost is a question we hear everyday, here's why it takes so long to get pricing for your packaging and how we can get faster quotes. Join Evelio Mattos, Adam Peek, and Cory Connors to get the inside scoop on the latest packaging industry conversations and learn how to step into the future of packaging. What is the packaging industry missing today and what would a packaging company we launch today look like? Let's dig into how the packaging industry can evolve today to serve brands and consumers as well as protect the planet from the trash we make every day. Connect with our hosts: Evelio Mattos - Packaging Unboxd Podcast https://bit.ly/PUSubs Adam Peek - People of Packaging Podcast https://lnkd.in/ge68rwS6 Cory Connors - Sustainable Packaging Podcast https://lnkd.in/gzm943Wa

In this episode I explain my transition from graphic designer to packaging designer and the steps I went through to launch my career in a new-to-me industry. 

In this episode you'll get a few key insights:

1) How to stand out and get noticed by potential clients or employers

2) Your responsibility to the consumer as a packaging designer

3) How niching down in your industry can help position you as an expert

And a ton more.

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Pick up a death metal PDU hoodie 🤘🏽here

Connect with Evelio on LinkedIn

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*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

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Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

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❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

* Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

In this insightful episode, we delve into the journey from designer to creative director, offering invaluable advice and strategies for those eager to climb the creative ladder. Join us as industry veterans share their personal experiences, discussing the challenges and triumphs they faced along the way. Learn how to build a standout personal brand, navigate client relationships, and infuse your work with authenticity and humor. Whether you're a young designer just starting out or a seasoned professional looking to take the next step, this episode is packed with actionable tips and inspiring stories to help you elevate your career and make a lasting impact in the creative industry. Don't miss out on this opportunity to gain the insights you need to become a successful creative director!

Fuseneo's founder Brent Lindberg and Evelio discuss ideas around packaging concept development, sustainability, manufacturing, and the benefits of material agnostic design. 

 

Matt Hanzly 3D artist, packaging designer, and engineer shares what he's learned working with consumer electronics packaging in visual, structural, and CAD development. He shares his process of sketching, the tools he uses to render, and a few ways to structure your freelance packaging design fees. 

Connect with Matt here

If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.

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Pick up a death metal PDU hoodie 🤘🏽here

Connect with Evelio on LinkedIn

See Scott Biersack's work here

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*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

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Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

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You've already heard about Ai and its power to generate designs in seconds, but is there anyone actually using these designs in the real world? 

Yes! Food and Packaging Photographer, Teri Campbell explains how he's using Ai to generate environments and details for his shots. He also shares how MidJourney has re-invigorated his love and passion for being creative. 

The efficiencies that Midjourney delivers allow you to iterate faster, pivot in real-time, and discover never before seen opportunities. 

Teri shares some of his favorite prompts, photographic terminology to use in MidJourney, and some of the tools he's using to make Ai work harder for him.

Whether you're for or against Ai, this is a must listen because it might just change your mind one way or another. But one thing for sure is that you'll get a new perspective on what's possible with Ai.

Learn more about Teri's work >> here

Follow Teri on LinkedIn >> here 

Stay up to date with the latest in Packaging Ai >> here

Learn how to generate packaging with Midjourney >> here

Follow Evelio on LinkedIn >> here

Sponsor Links:
Sustainable Packaging Manufacturer - IDP Direct
Specifications Management - Specright
Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off

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*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

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Listen to these episodes next:

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario

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📦 Support the pod by leaving us a review here.

Julian Brown, the founder of Nature Jab, is an innovator and environmental enthusiast who has developed a unique microwave pyrolysis reactor that converts plastic waste into different types of fuels such as gasoline, diesel, and jet fuel. A welder by training, Brown began his journey with a simple Google search during his high school years and has since advanced to building complex machinery designed to tackle the plastic waste problem. His work has garnered significant attention on social media platforms for its potential environmental impact and focus on sustainability. Support the sow's sponsors: Get your own how to design sustainable packaging guide free Learn how managing your packaging specifications can help you be more sustainable FSC paper for packaging & labels that dissolves in water: Episode Summary: In this riveting episode, Evelio Mattos converses with Julian Brown, an ingenious inventor challenging the status quo of plastic waste management. Through the lens of Brown's groundbreaking creation, the microwave pyrolysis reactor, listeners are offered a paradigm shift in how we can transform waste into energy. Brown's passion for environmental sustainability echoes throughout the conversation, as he shares insights about the technology that could potentially revolutionize the way we address plastic pollution. From the outset, Brown details his creative process, unveiling the evolution of his microwave pyrolysis reactor from inception to its current state. He elucidates on the technical aspects of pyrolysis, microwave heating, and the chemical processes in play as plastics are converted into valuable fuels. Revealing both the triumphs and tribulations, Brown provides a candid narrative of the challenges he has faced, including explosive experiments and the intricate electrical work involved in crafting such devices. Key Takeaways: Microwave Pyrolysis: Julian Brown developed a microwave pyrolysis reactor that efficiently converts plastic waste into usable fuels, highlighting a novel approach to recycling. Energy Transformation: The process is energy-positive, producing more energy in the fuel output than is used to power the machine itself, promising a sustainable solution. Scalability Potential: The conversation touches on Brown's vision of scaling up his prototype to industrial levels, aiming to combat ocean plastic pollution globally. Public Support and Crowdfunding: Capturing the interest of online audiences, Brown's machine has been funded by the community, emphasizing the power of collective environmental action. Notable Quotes: "Microwaves, they heat really quickly. They heat from the inside out… They're very efficient. One of the most efficient forms of cooking." - Julian Brown on choosing microwave heating for his reactor. "Polycyclic aromatic hydrocarbons and heterocyclic carbon rings… They're longer chains, are heavier fractions, so they're always in the liquid product." - Julian Brown on how toxins are managed in the pyrolysis process. "I truly believe that it's a crime that this technology is so well researched in science and it's been around for so long, and yet people are hearing about it for the first time through me." - Julian Brown on the need for greater awareness of pyrolysis technology. "Mark five, my idea and my goal for that machine is going to be something similar… The first plant that will prove this technology's viability on an industrial, semi-industrial scale." - Julian Brown on his aspirations for the future of microwave pyrolysis reactors. "The machine is only going to cost about a million dollars. So in theory, if I can make enough viral videos, I could just have the machine once again crowdfunded." - Julian Brown on funding the next phase of his project through the power of virality. Resources: Julian Brown's Social Media: Nature Jab Evelio Mattos on LinkedIn:

Introducing mew products to the market today require attractive packaging that is sustainable. EAT ROTTEN, the new healthy alternative to those sugar-filled gummy worms from the 90's is doing just that. Launching with compostable sachets and a healthier sugar alternative this grotesquely beautiful pack flies in the face of the current minimalist design trend in candy.

Here's what you'll get in this episode:

Hard lessons learned: How packaging can delay your product launch.

We didn't consider print production: How files need to be set up from the start

Managing color: How some substrates react to color and the different processes to overcome BAD color.

In this episode with EAT ROTTEN we share all of the hard earned lessons of launching a product when you don't know packaging. Most start-ups out there are launching a product not packaging, so packaging is thought of last. Michael Fisher shares the difficult reality of launching candy packaging warts and all. 

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Support ROTTEN gummy worms here

Learn more about Michael Fisher on LinkedIn

Step into their disgusting lab here

Connect with Evelio on LinkedIn

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Want more packaging design content? How to design packaging, what is luxury packaging, what is sustainable packaging? Get everything you want to know about packaging design from the podcast.

Pablo Proceerpio, an Italian designer known for his work with Gucci and Versace, discusses his journey from skateboarding and punk rock to the world of fashion and design. He emphasizes the importance of understanding the client's needs and finding the best solution for each project, even if it means setting aside personal preferences. Proceerpio's unique approach to design is evident in his album covers and packaging, which incorporate elements of his punk rock and DIY background. He also shares his experiences working with luxury brands and the lessons he has learned along the way. Learn more about Paolo Proserpio, here. Connect with Evelio Mattos Support our sponsors: Need packaging manufactured: IDPdirect.com Need to prepare for EPR or to manage all of your brand's packaging specifications: Specright.com Want to make dielines in minutes: Pacdora.com --- Click to send in a voice message

A good packaging designer will create a beautiful design, a great one will design an experience that includes how materials can make you feel. We speak to Annette Clayton with Fedrigoni paper from Verona Italy where you'll learn what makes a paper luxury and how brands can use paper to brand themselves without graphics. This is episode 1 of the Package Design Unboxd, Paper Trade Show. Watch the full video on our LinkedIn page Connect with Annette on LinkedIn Follow and support our sponsor IDP Direct Connect with me, Evelio Mattos on LinkedIn

Nick Longo of the DGDC, Deeply Graphic Design Cast podcast and Evelio discuss Artificial Intelligence and its impact on the packaging design industry.
They explore how AI can be used to supplement designer's craft rather than replace them, and discover that Midjourney and OpenAI are essential tools for designers looking to stay ahead of the curve. 

These platforms offer users the ability to create moodboards faster, share AI concepts with clients, and back into manufacturable ideas. 

If you want to stay competitive in packaging design, get involved with this conversation today!

Listen to the DGDC podcast with Nick Longo
Check out Nick's work
Connect with Nick on LinkedIn

Get the only How to Design Packaging with Midjourney book.

Haven't connected with Evelio on LinkedIn yet?

Follow him to get daily packaging content and education, connect here.

Sponsor Links:

Sustainable Packaging Manufacturer - IDPDirect

Specifications Management - Specright

Get Templates, Dielines, and Mock-ups - Pacdora - USE UNBOXD50 for 50% OFF

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*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

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Listen to these episodes next:

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario

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❤️ packaging and want to join me on the Packaging Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

Packaging design powerhouse Enlisted Design has designed packaging for brands like All Birds, Fridababy, Linksys, and so many other brands. Beau Oyler CEO of Enlisted shares their approach to designing product and packaging under the same roof. Enlisted isn't just a packaging design agency, they develop and engineer products and establish the branding, delivering the complete turn key product.  We also learn about the power of Enlisted Design's tools for capturing user data from e-commerce interactions essentially give their team X-Ray specs into the minds of consumers. A data collection process that would have previously cost hundred of thousands is now baked into their process.  If you've ever considered launching your own agency, check out how Beau got started and see what the Enlisted team is forecasting as the future of packaging. Follow Enlisted: https://www.linkedin.com/company/enlisted-design/ Connect with Beau Oyler: https://www.linkedin.com/in/beauoyler/ Support our sponsors: Get factory-direct packaging manufacturing with https://www.IDPdirect.com Download custom Die Cut Templates for over 700 packaging structures and inserts: diecuttemplates.com/UNBOXD Connect with Evelio: https://www.linkedin.com/in/eveliomattos/

Packaging designers have a superpower no other designer has. The ability to reach into the future and create it today. Learn the strategies Clark McDowall use to design packaging for Mars owned Nutro Pet Foods and legacy brand Palmolive. How to spot packaging trends without falling in love with transient trends? Applying this strategic vision to designing packaging with longevity and relevance to build a Future-Ready brand. Nutro Packaging Design: We discuss designing packaging for large to small skis and how systemic design works Avoid following the industry and focus on the consumer's needs Why the team landed in the direction they did and what was the brief  Palmolive Making a legacy brand inclusive with small tweaks that mean a lot Redesigning dish soap to sell an experience and values Designing something positive for the planet by using ocean plastics Designing something positive for people removing hands from the packaging Learn more and work with Clark McDowall Connect with Adrienne Muken on LinkedIn Connect with Paul McDowall on LinkedIn Connect with Evelio Mattos on LinkedIn Follow the podcast and get the newsletter Download your free sustainability guide now Visit westpackshow.com to register for your free expo pass and use promocode unboxd to get 50% off the CannPack West Conference and other design and manufacturing technical conference tracks.

Pentawards, the most prestigious global packaging design competition is back in 2022! Adam Ryan and I discuss the changing landscape of packaging competitions and why diversity matters in building a global design community. This year's jury is made up of designers, materials experts, and an NGO (WWF) spanning Russia, the Americas, Asia, and pretty much every continent on the map. 

If you want to win a prize, there are lots of packaging competitions out there, but if you want to build community Pentawards is the one to enter. 

Adam shares how each entry is discussed and issued a feedback score that provides every entrant insight into how their design is being critiqued. This feedback score is a great way to improve your design, view design in a new way, and improve in areas you may not have considered. 

Join us for the first episode in our Pentawards series, moving forward we will be speaking with Pentawards winners, judges, and designers.

Enter your packaging at Pentawards today

Connect with the Pentawards team on LinkedIn

Follow Evelio on LinkedIn

What is a Life Cycle Analysis (LCA) and how can you use it to make packaging decisions?  If you're a packaging buyer, a packaging designer, or packaging manufacturer this episode shares insights into the LCA process as well as the value of having a human in the loop to balance the data.  What questions impact data and how understanding the key areas of consumerism can determine the right packaging for you. Learn how Medoola saves global consumer brands millions on packaging, retail, and supply chain processes. _________________________________ Follow Neil Shackleton on LinkedIn Learn more about Medoola Follow Evelio Mattos on LinkedIn Download your free Sustainability Guide

Colienne Regout of The Unboxing Your Packaging Podcast interviewed Evelio Mattos about his podcast, design purpose, and what sustainable packaging needs to work. 

This is an abbreviated episode, if you'd like to listen to the full episode with Colienne, you can listen here. 

Watch the episode on Youtube

Follow Evelio on LinkedIn

And catch the Friday Packaging Class on LinkedIn Live or watch it on your own time on Youtube.

Chloe Templeman, Executive Creative Director at BigFish London explains what strategy is, how it shapes the brief, and how it defines success in packaging design. 

In this episode you are going to get 3 big things:

1) What happens during a strategy workshop that shapes the brief

2) What information you need to gather before it hits design

3) How to get your logic straight before you bring the magic

Plus, get the 5 questions you need to ask in every strategic workshop, the why's, the how's, and the who's. 

Links:

* Bigfish

* Chloe Templeman

* Pentawards

* Evelio Mattos

Interested in watching vs just listening? Subscribe to PDU on Youtube

Other episodes you might enjoy:

Vincent Villeger, What is Luxury Packaging

Mat Bogust Founder of Think Packaging NZ

Tom Szaky Founder of Loop, What is Sustainable Packaging

Pierre Paslier, Designing Packaging from Seaweed

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*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

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Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

William Kang and Adrian Ng co-founders of Aether NY talk to us to share their history and celebrate their recent win at the Dieline Awards for clear spirits packaging design. The beautiful bottle for Source One Vodka set a new standard in geometric bottle design, but their not limited to packaging design. 

Aether NY has launched many Augmented Reality systems and brand forward apps, Aether NY is moving packaging into whole new territories in user experiences. Listen to learn just how to combine these disciplines under one roof to build the brands of tomorrow.

Connect with Aether NY:

Web: https://www.aetherny.com

LinkedIn: https://www.linkedin.com/company/aetherny/

Email: hello@aetherny.com

Connect with Evelio Mattos on LinkedIn:

https://bit.ly/EvelioMattos

Do you want to increase sales with your packaging design?

Steve Lamoureux shares how the data analyzed by Designalytics can refine a brief and drive sales based on consumer feedback during the design process. Don't assume you know what consumers want before you design, find out why they buy, where they buy, and what's important to them.

You can use this information to create packaging that resonates with consumers and drives sales. With Designalytics, you can create packaging that sells.

Click here to learn more about Designalytics and how it can help you increase sales with your packaging design.

Agencies discussed in this episode:

Interact Brands

Moxie Sozo

Beardwood

ForceMajeure

Haven't connected with Evelio on LinkedIn yet?

Follow him to get daily packaging content and education, connect here.

Sponsor Links:

Sustainable Packaging Manufacturer - IDPDirect

Specifications Management - Specright

Get Templates, Dielines, and Mock-ups - Pacdora - USE UNBOXD50 for 50% OFF

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*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

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Listen to these episodes next:

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Founder of Center Design and Front and Center Podcast Host Alex Center

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario

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❤️ packaging and want to join me on the Packaging Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

Tom Egan, Vice President of Industry Services at PMMI, discusses the impact of automation on the packaging industry. He explains that automation is not about replacing jobs, but rather about increasing efficiency and meeting consumer demands. Tom emphasizes the importance of automation in addressing the labor shortage in manufacturing and highlights the need for a skilled workforce. He also discusses the role of automation in sustainability and reducing waste. Tom encourages designers to consider the practical implications of their designs and to collaborate with the entire supply chain to ensure manufacturability. He highlights the upcoming Pack Expo in Las Vegas as an opportunity for designers to learn about automation and see it in action.

Key Takeaways:

• Automation helps meet consumer demands and increase efficiency in the packaging industry.
• There is a severe labor shortage in manufacturing, and automation can help address this challenge.
• Designers should consider the practical implications of their designs and collaborate with the entire supply chain.
• Pack Expo provides an opportunity to learn about automation and see it in action.

Register here for PACK EXPO Las Vegas: http://packexpolasvegas.com Connect with Tom Egan: Connect with Evelio Mattos: Support our sponsors: Need packaging manufactured: IDPdirect.com Need to prepare for EPR or to manage all of your brand's packaging specifications: Specright.com Want to make dielines in minutes: Pacdora.com

We broke down what's wrong with Oreo & Cokes Collab Packaging, and explained how to avoid the same issues.

Evelio Mattos: Evelio is a seasoned packaging designer with over 15 years of experience in creating cutting-edge packaging solutions for global fashion, cosmetic, and CPG brands. Known for his insightful talks on packaging design, Evelio hosts the "Packaging Unboxed" podcast, where he shares his extensive knowledge and insights on innovative and effective packaging design.

Adam Peek: Adam Peek is a packaging sustainability expert, TED speaker, and advocate for sustainable packaging practices. Currently involved with the United Nations on sustainability initiatives, Adam brings a wealth of knowledge and experience to discussions about eco-friendly packaging solutions and regulatory compliance.

In this episode of "Packaging Unboxed," Evelio Mattos and Adam Peek delve into the collaborative packaging effort between Coca-Cola and Oreo. They critically examine what works, what doesn’t, and how this collaboration can compete on the shelf. Evelio and Adam bring their extensive backgrounds in packaging design and sustainability to the conversation, providing a rich analysis of the visual and functional elements of the packaging.

Starting with their initial impressions, they discuss the missed opportunities in the visual design, such as the confusing use of colors and hidden iconic elements that fail to convey the collaboration’s essence. They explore how the black and red color scheme diverges from the brands' established color identities, potentially confusing consumers and impacting shelf visibility. The conversation also delves into practical considerations like packaging material choices, functionality, and sustainability, giving listeners critical insights into the complexities of designing effective collaborative packages.

• Brand Color Consistency is Crucial: Deviating from iconic brand colors (Coke red, Oreo blue) can confuse consumers and reduce shelf visibility.
• Functional Design Matters: The physical design of the packaging, including ease of opening and material choice, plays a significant role in consumer experience and product preservation.
• Simplify Visual Elements: Overcomplicating design with too many logos and icons can detract from brand recognition and consumer clarity.
• Use of Packaging Material: Aligning the packaging material with the product type (e.g., a classic Coke bottle instead of a can for better brand synergy) can enhance the consumer's experience and perception.
• Involving Target Demographics: Ensuring that packaging decisions are guided by insights from the intended consumer demographic can lead to more effective designs.

1. "Oreo is blue. Great. Coke is red. Collab black. This didn't make any sense to me." - Evelio Mattos
2. "I saw it. Cause of the way they have the. The cookie stacked. I was like, why do they have a. Oh, that's the cookie." - Adam Peek
3. "Functional issues like the loudness of the package opening can detract from user experience, especially with snacks meant to be enjoyed quietly." - Adam Peek
4. "Coca-Cola usually runs vertically, not horizontally on cans." - Evelio Mattos
5. "The can packaging, I again, like, if this was supposed to be a limited edition, the front reminded me of, why is yours so much bigger than mine?" - Adam Peek

Get started designing sustainable packaging today:

https://www.IDPdirect.com

Get help with your packaging:   / eveliomattos   Jesse Goldman is a proficient motion designer known for his innovative work in integrating motion graphics with traditional design principles. Jesse has contributed to numerous high-profile projects and is celebrated for his creative storytelling capabilities. He is active on Instagram, where he shares insights into his design process and engages with a vibrant community of fellow designers and enthusiasts. Follow Jesse Here:   / contdinthecomments   Learn about Jesse's work here: https://www.jessegoldman.work Episode Summary: In this episode of "Packaging Unboxed" with Evelio Mattos, the discussion dives into the complexities of packaging design and consumer behavior as influenced by visually striking product packaging. Evelio and Jesse Goldman explore the vast yet intricate world of consumer packaged goods, as presented through the lens of Snackshots’ popular newsletter, which showcases the latest trends in CPG and food packaging. The episode emphasizes the importance and impact of packaging design on consumer choices, touching on the concept of 'decision fatigue' caused by the overwhelming array of visually stunning products on the shelf. By examining various products and their packaging, Jesse and Evelio discuss the balance between aesthetics and practicality, the role of branding in consumer trust, and how the saturation of creative designs may eventually influence shopping behaviors. The conversation also delves into the potential mistrust towards highly designed products and the cultural implications of design-heavy consumer goods. Key Takeaways: The overabundance of eye-catching packaging designs can lead to decision fatigue among consumers. The role of branding extends beyond the product, embedding into lifestyle and ethical choices which may weigh heavily on consumer decisions. Well-designed packaging can at times create skepticism about the product's authenticity and quality. Established brands like Kellogg's provide a sense of reliability and trust, easily recognized amidst the crowded shelves. The effectiveness of packaging lies in creating an instant connection with the consumer, much like how videos must capture attention within the first few seconds. Notable Quotes: "Each individually here is, like, cool. Great colors, fun illustration, really interesting ways of, like, taking retro, making it new." - Jesse Goldman "Do I really need butter to reflect my values?" - Jesse Goldman "I think it, I think it depends on the product too." - Jesse Goldman "Not everything is going to be chill vibes and sex. Maybe it's just butter." - Evelio Mattos "There's been very few candies that have. That. Us older men, we'll take what we can get." - Jesse Goldman Resources: Jesse Goldman on Instagram: @jessegoldman Snaxshots Newsletter on CPG and Food Packaging: Follow Snaxshots on Substack for updates and insights: https://www.snaxshot.com Evelio Mattos on Packaging Design: Check out previous episodes of "Packaging Unboxed" for more in-depth discussions on packaging design and trends. IDP Direct: https://www.idpdirect.com - Download design guides, sustainability guides, and recyclable icon guides for packaging design. Stay tuned for more enlightening conversations on "Packaging Unboxed," where we continue to explore the intersection of design, creativity, and consumer behavior. Listen to the full episode and subscribe to keep up with the latest insights and trends in packaging design.

Lauren Hodges, a creative director at Chobani, brings a wealth of experience in design and a passion for food and beverage. She joined Chobani in 2019 and has been instrumental in pushing the brand in new and exciting directions. With Chobani Flip, a popular product line known for its delicious flavors and interactive packaging, Lauren has found the perfect canvas to unleash her creativity.

The recent Halloween packaging design is a testament to Chobani's commitment to surprise and delight consumers. Inspired by the fashion industry, Chobani wanted to create packaging that changed with the seasons, just like clothing styles. The goal was to create a billboard effect on the shelf, capturing the attention of shoppers and compelling them to pick up the product.

To achieve this, Chobani themed each flavor for Halloween, giving them playful and spooky names like "Ghost Story S'mores" and "Cookie Monsters and Cream." The colorful backgrounds added a touch of vibrancy to the natural packaging, making it stand out on the shelf. The illustrations for the Halloween packaging were created by the talented artist John McNair, whose spooky style perfectly captured the spirit of the season.

But Chobani didn't stop at just the packaging design. They also incorporated an augmented reality (AR) experience through scannable QR codes on the packaging. By scanning the code, consumers can play a virtual trick-or-treating game on their phones, knocking on doors to collect treats. This interactive experience adds an extra layer of fun and engagement to the product, making it even more appealing to consumers.

The limited edition nature of the Halloween packaging adds to its appeal. Limited edition products create a sense of exclusivity and urgency, driving sales and encouraging consumers to collect them all. However, Chobani recognizes that there is a limit to how many limited editions they can release without diluting the impact. They carefully select the moments and themes that align with their brand ethos and purpose.

Chobani's ability to reach different audiences with their packaging design is a result of their strong brand foundation. While they have various product lines targeting different consumer segments, they all ladder up to the same brand purpose. This consistency builds trust among consumers, allowing them to make the leap from one product to another with confidence.

Packaging plays a crucial role in conveying trust to consumers. It is the first point of contact between the brand and the consumer, and it must communicate the brand's integrity and quality. Chobani's packaging design achieves this by incorporating elements of craft and storytelling. The team draws inspiration from various sources, including art forms like painting and illustration, to infuse beauty and soulfulness into their designs.

In conclusion, Chobani's Halloween packaging design is a testament to their commitment to creativity and innovation. By incorporating playful themes, vibrant colors, and interactive elements, Chobani has created packaging that surprises and delights consumers. The limited edition nature of the packaging adds to its appeal, driving sales and encouraging consumers to collect them all. Chobani's ability to reach different audiences with their packaging design is a result of their strong brand foundation and consistent brand purpose. As Chobani continues to push the boundaries of packaging design, we can expect more exciting and innovative creations in the future.

Links:

Get packaging from the masters:

IDPDirect.com

Spec management for packaging:

Specright.com

Connect with:

Lauren

Evelio

Adam

Chad Michael is a distinguished packaging designer who has owned and operated his own studio for ten years, specializing in spirit brands. With a background in communication design, Chad has created visually distinct spirit brands like bourbon, whiskey, vodka, and more, also delving into side projects like playing cards and poker chips. His work is deeply rooted in storytelling, balancing ornate and clear designs, and often involves creating custom bottles to encapsulate the brand's full experience. Chad's expertise extends from initial brand strategy through to the final production, ensuring every detail contributes to the overarching story of the brand.

In this insightful episode of "Packaging Unboxed," host Evelio Mattos engages with renowned packaging designer Chad Michael, revealing the intricacies of spirit brand design. Chad, who has spent ten years developing unique, story-driven spirit brands, shares his philosophy of creating bespoke packaging that captivates from a distance and continues to unfold up close. He discusses the importance of narrative in design, and how he strives for style distinctiveness with each project, never repeating past designs. Chad's current ventures extend beyond traditional packaging, exploring avenues like video storytelling and the use of innovative materials.

Chad's methodical approach to design is deeply rooted in narrative development, supported by an exceptional command of copywriting. Throughout the conversation, the pair touch upon topics like balancing intricate designs with clean aesthetics, and the challenges and joys of working with different spirits, from bourbon to tequila. Drawing inspiration from various sources, Chad emphasizes the importance of a strong brand story as the foundation for creative package design and overall customer experience.

• Story-Driven Design: Chad stresses the necessity of incorporating a brand's story into every element of its design, from labels to custom bottles.

• Balancing Design Complexity: An effective package must captivate consumers from afar but also remain visually compelling and comprehensible up close.

• The Role of Customization: Custom glass plays a pivotal role in making spirits brands stand out, requiring careful consideration of design and production costs.

• Innovation in Spirit Branding: Chad's design approach incorporates unique materials and extends to video storytelling to create a cohesive brand experience.

• Client Collaboration: Key to successful design is the partnership with clients, from defining brand strategy to final production, ensuring the brand's story is preserved and celebrated.

Stay tuned for more captivating episodes of "Packaging Unboxed."

Episode Summary:Key Takeaways:Notable Quotes:Resources:

About the Guest(s):

Miguel Arevalo: Miguel Arevalo is a prominent figure in the packaging industry, currently working with Google's packaging team. He has made significant contributions to sustainable packaging solutions and is an advocate for plastic-free packaging. Miguel's work focuses on creating eco-friendly packaging designs that enhance the consumer experience while meeting environmental goals. He has shared his expertise at various industry events and is known for fostering innovation in sustainable materials and processes.

In this episode of Packaging Today, Evelio Mattos, Adam Peek, and Cory Connors host a compelling discussion with Miguel Arevalo from Google's packaging team. As they dive into the world of sustainable packaging, the hosts explore Google's transition to plastic-free packaging, emphasizing eco-friendly practices and innovations. Miguel shares insights on the collaborative efforts that led to this achievement and the importance of making sustainable choices in packaging.

Throughout the episode, core themes such as sustainable packaging solutions, the role of Google Maps and its plastic-free packaging, and the challenges and triumphs of transitioning to eco-friendly materials are discussed. Miguel highlights the importance of creating a memorable unboxing experience while ensuring packaging is easily recyclable. He also discusses how Google leveraged partnerships and technological advancements to achieve their goals. The conversation touches on the broader implications of sustainable packaging for other brands and industries.

• Google's transition to plastic-free packaging involved a collaborative effort and innovative solutions.

• The new packaging focuses on creating a memorable unboxing experience with textures and sounds that emphasize recyclability.

• Google has made their plastic-free packaging guide available for other brands to use, promoting widespread sustainability.

• Advanced sorting technologies and improved materials are crucial for enhancing recyclability and reducing contamination in recycling streams.

• Sustainable packaging requires continuous innovation and collaboration within the industry to achieve progress, not just perfection.

• "Our team does an amazing job to make that work. It takes a village and we have an amazing team." – Miguel Arevalo

• "Consumer convenience is key. Our main goal was to have packaging that can easily be recycled by anyone, anywhere." – Miguel Arevalo

• "We believe that we all are in this boat together. It's about what everyone can be able to do, not just Google." – Miguel Arevalo

• "We aim for progress, not perfection, in our sustainable packaging journey." – Miguel Arevalo

• Google Blog: Plastic-Free Packaging Guide
• Western Michigan University Recycling Testing Center

• Miguel Arevalo on LinkedIn

Today's guest is Andy Kurtts, the founder of Buttermilk Creative, a food & beverage packaging agency based in North Carolina. After leaving his full-time position over 5 years ago he launched Buttermilk Creative. Andy set out to build a solid business foundation before designing his first package. Andy shares how he set up his LLC, website, and where he goes to find clients.  Get practical advice on growing your business, finding clients, and even when to make the jump from full-time to founder. Connect with Andy on LinkedIn Email Andy at Buttermilk Creative Connect with Evelio on LinkedIn Download the free sustainable packaging guide

In this episode, we dive into an intriguing discussion that spans the casual and the technical spheres of packaging design. Evoking a sense of curiosity and critical thinking, the podcast explores various packaging concepts through an unboxing experience. Get ready for an engaging and educational journey as we dissect the subtleties of packaging constructions, materials, and sustainability considerations.

The conversation starts on a light note with chatter about personal lives and current events. It quickly transitions into an in-depth analysis of LED technology on basketball courts and its potential applications in packaging design. The hosts also speculate on the evolution of packaging mediums and digital media's influence on the industry. They express their honest opinions on an unboxing experience sent by Fred Richards, evaluating the construction, labeling, and sustainability implications of Pathosans' packaging. Their critique offers constructive feedback aimed at improving the packaging in question while fostering a larger discussion about innovations in packaging design.

• Digital LED technology, as seen in modern sporting arenas, has potential applications in the future of packaging design, offering dynamic, immediate updates.
• The unboxing of Pathosans showcases a thoughtful packaging design with areas for improvement, such as minimizing labeling to enhance recyclability.
• Constructive feedback on real-world packaging is valuable for entrepreneurs and companies seeking to optimize their packaging efficiency, aesthetics, and sustainability.
• Suggestions for improvement include the use of water-activated paper tape, direct printing on corrugated boxes, separating inserts from boxes, and considering more sustainable materials like water-soluble labels.
• The significance of staying informed and adaptable in the fast-changing world of packaging technology is highlighted through discussions of AI and other innovations.

Support our Sponsors: Factory-direct packaging manufacturing for established brands - IDP Direct Manage your packaging specifications for sustainability, EPR, and budget - Specright From Brief to Shelf: How to Design Packaging that Makes a Lasting Impression

About the Guest(s): Spencer is a renowned personality from Taxi Studio, where he engages as part of the leading team, currently partnering with Alex and Ryan. With a traditional start at school with a keen interest in design, Spencer transitioned through the guidance of influential mentors to pursue design at Somerset College. It's there he met his future business partners. After working in various design capacities, including a stint in London's brand consultancy scene that enriched his experience with premium brands, Spencer, along with his partners, established Taxi Studio in 2002 during the Queen's golden jubilee. Over nearly 22 years, Spencer has grown Taxi Studio while maintaining a strong friendship with his business partners, reflecting a shared depth of passion for design and creativity. Episode Summary: Join us in this captivating episode as we delve into the intricate world of packaging and design with Spencer from Taxi Studio. Spencer shares his journey from a budding design student guided by pivotal figures to the inception of Taxi Studio and its rise to becoming a design powerhouse. The discussion flows through the nuances of starting a design business, maintaining partnerships, and the importance of truly understanding and valuing the design process. Spencer imparts valuable insights on the three C's crucial for business success: Capability, Chemistry, and Cost. With these touchstones, he provides a roadmap for upcoming designers and agencies seeking longevity and quality in business relationships. Alongside, Spencer unravels the complexities of successful branding for global clients and packaging design specifics - essential knowledge for anyone entrenched in or curious about the design industry. Key Takeaways: Recognize your Capabilities and be straightforward about what can be genuinely offered to the client. Chemistry: Building enduring relationships with clients and within your team can dramatically impact the course of your business. Understand your Cost; acknowledge the value brought to client organizations and price your services accordingly. The evolution of Taxi Studio's philosophy from "fearless creativity" to "creating unforgettable" speaks volumes about responsiveness in branding. A solid understanding of the final production processes, like can printing, underscores the significance of attention to the final details in the work. Notable Quotes: "You can smell a shark from a mile off, I think. But good luck to them." - Spencer on the authenticity of success stories. "Success is…measured by the people that want to hang out with you, and not so much whether you're driving a Ferrari or your house is a mansion…" - Spencer sharing his measure of true success. “…it infects every part of your being. When you're passionate about something, so do things you love.” - Spencer on the driving force behind passion in design. "We add a huge amount of value to the client organizations that we work in, and we're not afraid to put a price on that." - Spencer on valuing design work. "Design and the impact it has on the commercial world…can also completely crash a business. So we are in a position of great responsibility." - Spencer on the power and responsibility in design. Resources: Taxi Studio's official website Evelio's LinkedIn Encourage your design instincts and enhance your industry knowledge by listening to the full episode, where Spencer shares more stories and wisdom from his substantial experience in the field. Stay tuned for more enlightening dialogues and explorations into the ever-evolving world of design.

Learn what an Executive Creative Director does at a design agency, what they're responsible for, and how lifelong learning is critical to the position.

We talk with Chloe Templeman of BigFish London and previously DesignBridge about what it's like to be a female executive. 

From being a mentor to a mentee and helping to make female execs visible Chloe shares her experiences as a female creative executive.  

Connect with Chloe Templeman

Learn more about Big Fish

Learn about Pentawards

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*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

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Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

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❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

* Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

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❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

* Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

---------

❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

* Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

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